Ivlatured to perfection through centuries of growth on Sierras' primeval crests. Accorded supremacy after considered judgment by qualified opinion.
Durable Douglas Fir manufactured from our own great stands of timber will give permanent satisfaction to your customert. The high grade of our raw material and Eagle efficiency in manufacture assure
Durable Douglas Fir is the finest softwood in existence. If you are not perfectly satisfied with the lumber you are getting, give Eagle Quality a trial.
Tbe heavy rainr that have drenched California from San Diego to the Oregon line may not have been overpleasing to tarists, but its re*ultr on the buriness rituation in Cdifor' nia are already mking thernrelves felt in a way that promiree much for the year.
Thin$ AR"E a little better in the lumber business in every part of Californie. There ir no trernendous improv_ement, Lut there ir a very much better feeling in the rnarket, lumber IS being rold in better vohune than recentlS there ARE many men in the wholeeale lumber garne who will tell you gleefully that in the lart hpo weekr THEIR ralee have picked up worrderfully, and there IS a definite feeling that we have a good open searon ehead of ur.
Asriculturalv. economicdly, and indurtrhllv California looks good. Tterefore it rhould promire well for the building inilu*ry. And it DOES. The retail lumber buineee in the great Lor Angelec territory lookr better than it hac at atry iime in two years, and if the retail gam€ prospen in this territory, the lumber industry of the etete will prospef, gener- ally. Tbere is more harrnony among the dealerr of the L. A. district, and lerc viciour price.cutting than hat been seen in a long time. If every retailer in Southern Califormia will keep hir head and hir backbone, we will have a bully lumber year in this territory. Nonthern Californie looks good and promises well Much depends on Southerrr California- tf IT is demordized, 6e rtate is likewire, eo the preeent improved dtuation in the South makee everyone feel better.
Ar far ar tte wholenle Fir price ir concerned, there ir no great change, the chief difrs.ence betrreen the rituation norv and two weekr aSo beins that tbey ere getting t[eir asLing price for quite a nurnber of item^s, wherear in the recent past they have arked tte price, but could not sell. Take 2x4 No. 1, 1x6 No. 1, and rmall rough timberr for inrtance; allof there are etronger in demand and getting the arking price, rvhich isn't ro bad. No. 3 Common ir rcerce and rtrong, tte selling price behg up fully a dollar of late in Southern California. 1xl2 ii still plentiful and wavering in price.
There rhould be a better Fir market tihirty dayr fro,m now than today. Spring ir goiog to improve thir demand without a doubl
One of the intereeting pharer of the rituation is the fact
thet $e Redwood folks who sell Southem California are all grinnins. We said in these columnr reveral times of late that thie war going to be a Redwood year. It IS. The de' mand for Redwood in Southern California ir going to be much greater thir year than any time in the last three yearr. Ar a matter of fest. Redwood rank in the trowh of thc wave in Cdifonria donrumption. It war hard purhed for rtanding room in itr own home territory. Bt* with the wildnets gone from the building garne, quality materialr again being given rerious consideration by builderr, and with thc renrewed efforts of tte Redwood folkr themrelver to reingtate them€lver in thh own home market, there ir e cwing back toward an improved Redwood dernand. Evcry rigtr pointr to it. One thing that b helping ir the €lrormout foreign demand for Redwood tier, which is taking a tremendour arnormt of comrnon lumber out of dornertic competition Australia, South America, and Central Anerica ere eating up Redwood ties.
Redwood, too, ehould improve in the ncxt thirty days.
A little braine, a litde ranity, a little co-operation, and we are going to have e grod lurnber year in California. LET'S ALL HELP.
Durins the month of Febrrnry, 61 cargoer of fir lumber anived at Southenr California ports carrying 99,130r(X)O feet. Cargo anivals for the sarne montt in 1926 ruere 1O5r760r(XX) feet Seventeen Redwood cargoes arrived in Southern Califomia durins February carrying l2r(XX)r(X)O feet, an increare of lr2(X)r(X)O feet over Febrrrary, 1926.
Loo Angeler building pernrits for Febrrrar5r were $7r574r354.OO, nearly e nillion dollarr below the Febrrnry 1926, figrner.
The amount of hmrber at San Pedro ir le* than f0r(XX)'(XX) feet, a litde lear than ha^r been at the doclc.
Telegraphic report from San Francirco rumr up the cargo market ar follorw: There ir a mush better tone to Commonr witrh not much change in Clearr. Inquiriee ere good, particularly indurtriab. There ir not much unrold hnb€r b€ing chipp€d. With the rail market, tfie weatter har held up building and ttc yarde have not been able to make delivericr of orden on their filel, but with ttre continrntion of the gpod weather of the part week thc martet rhould rhow gral in' proveln€o.L All yerdr are reported to have plcnty of brniners on tiheir bookr and an advance in price ir looked for on Commonr and hth.
Advice"to every retailer, wholesaler, and manufacturer of lumber, which, if followed, would brurg certain prosperity to ttre industry: 'DON'T SELL AI{YTHING AT AI{Y TIME TO AnlYBODY THAT DOESN'T BRING YOU A REASONABLE PROFIT."Subrcription Priac' f2.00 pcr Ycrr Singlc Copicr, 25 cotr crch.
BUCHANAN LUMBER COMPANY, OLYMPIA.
R. S. Wright, President.
Paul W. Billings, Sales Manager.
Capacity 60 M feet; running one shift; band mill; planing mill; dry kiln; I s/s lath; yellow fir; dis' tinctive feature straight cars specified lengths dimension.
DUWAMISH LUMBER COMPANY, SEATTLE.
Lewis Frederick, President and Sales Manager.
Capacity 105 M feet; running two shifts; band mill; planing mill; yellow fir; feature: Select com' mon cutting.
HENRY MILLS & TIMBER CO., TACOMA.
W. Yale Henry, President and Sales Manager.
Capacity I l0 M feet; running one shift; band mill; planing mill; red and yellow 6r; feature: Rough boards, all grades.
MOUNTAIN LUMBER CO., TACOMA.
R. G. Sharp, Sales Manager.
Capacity 90 M feet; running one shift; band mill; planing mill; I Vs lath yellow fit; feature: Special cutting.
NORTH END LUMBER CO., TACOMA.
J. C. Hill, Sales Manager.
Capacity 60 M feet; running one shift; circular mill; planing mill; yellow 6r; feature: No. 3 comrnon 224.
OLYMPIA HARBOR LUMBER CO., OLYMPIA.
Frank Koteck, Manager.
Paul W. Billings, Sales Manager.
Capacity 50 M feet; running one shift; band mill; planing mill; | 5/s lath; red and vellow fir; feauter: lx6 all grades.
WASHINGTON LUMBER & SPAR CO.' SEAMLE.
J. G. Workman, Manager.
Curtis Bostwick, Sales Manager.
Capacity 125 M feet; running two shifts; band mill; planing mill; l/g lath; 80/o vellow fir; feature: Long rough dimension.
WASHINGTON VENEER CO., OLYMPIA.
E. E. Westman, Manager.
Paul W. Billings, Sales Manager.
C,apacity 60 M feet; one shift; band mill; planing mill; yellow fir; feature: No. 3 Boards' practically every type or kind of order incidental to the fir lumber business can be handl,ed within thir group of mills.
Large orders or those of difficult rpecificationr can be quickly and accurately cut and chipped becaure of the great fexibility of the sowce of supply.
These millr are solidly behind tLir Salec Orgenization and prepared to give the attention required to ratirfy tte mort exacting customer.
All lumbermen are interested directly in the result of the effort to organize a huge sawmill and timber merger in the Pacific Northwest.
Regardless of where located, the Fir and Hemlock markets affect all others. and all species.
It is now reported on best authority that the original plan for the merger has been entirely changed. Instead of the original list of seventy mills that pro,posed to sell the control of their p,roperties to a great central oo,mpany financed by the big ban'kers of the country, there is now proposed an actual merging of properties and interests o,n the part of about forty big mills, which merger has the promise of a cash loan from eastern banks sufficient to supply the financial needs of the big company. It is said that the assets of the merger would be about $,+00,000,000, and the debts less than $50,000,000. Economical production and distribution would be the result aimed at.
Printer's Ink, national publication and authority on merchandising matters, in referring to, the proposed merger, recently said:
"The West Coast Fir and Hemlock mills have been hard hit as a result of overproduc- tion. Many balance sheets have been alarmingly in the red- For the good of the entire lumber industry, therefore, since a large part of the prosperity of the entire country rests upon it as a basic industry, let us hope the pending merger is successfully effected. IT IS NOT WELL TO BE DECEIVED. HOWEVER, INTO BELIEVING THAT MERGERS AND SHEER MONEY POWER ARE A CURE.ALL FOR ANY IN. DUSTRY'S ILLS. ONE OF THE VERY IMPORTANT THINGS THE LUMBER MILLS ARE SUFFERING FROM IS ANTIQUATED, UNINTELLIGENT MERCHANDISING, AND POOR .OR INCONSISTENT MANUFACTURE.''
Too true. Of course, slower and more careful production and preparation o,f their lumber for market, and better and more cohesive merchandising effort, are the particular things that the lumbermen are trying to bring about in working for a great northwestern merger.
The lumbermen of the Northwest need to make less lumber, make and dry and dress and handle and prepare and ship it more slowly and thoughtfully and intelligently than they have done in the past, and they need to advertise and merchandise it much better than they have ever done before. The industry in the Northwest IS badly disorganized, and the mental effect alone of a merger of many great mills, would help a lot.
Whenever they stop trying to see how fastly and furiously they can make lumber, and how quickly they can distribute it, a great and needed change will come in the Northwest.
WORLD markets call for McCormick lum' ber ! On one occasion early in the sununert six vessels in one day called for cargoes at our St. Helens mill.
C,alifornia took all that was destined for domestic ports ! Rapid delivery to all Cat' ifomia portt is assured by our own gre..rrt fler:t in the coastwise trade.
McCormick service to retailers is complete ! ft embraces every step in the production of good lumber from gre:c holdings in the heart of America's finest timber stands to mills, docls and vessels b*y carrying the finished lumber to points of consumption.
While you have direct access to our conven' ient distribution yards, you also are assured of fast service on dimension orders. You will find it worth while to take advantage of McCormick's facilities. Our nearest rePresentative or sales office will gladly quote you.
Robert M. Graham, Great Falls, Mont., was elected presi- dent for 1927, and Salt Lake City was chosen for the 1928 convention, at the 24th annual cbnvention of the 'Western Retail Lumbermen's Association held at Tacoma. Thursday, Friday and Saturday, February 24, 25, and'26.
A. J. Russell, Santa Fe Lumber Co., San Francisco. was chosejr as vice president for California, Northern Division, and David Woodhead, Woodhead Lumber Co.. Los Angeles, as vice president for California, Southern Division.
Elmore King, Bakersfield, and George Burnett, Tulare, were elected directors for California. to serve three vears.
The convention voted to affiliate with the Nationil Re- tail Lumber Dealers Association, and C, T. Baldwin. re- tiring president was elected as director t6 serve on the board of the national association.
Resolutions adopted included approval of the reforestation tax legislation rccently adopted by California, a recommendation to encourage the use of short lengths of lum.ber.wherever possible, a resolution condemning direct selling by ma:rufacturers or wholesalers of forest p"roducts or other building materials, and a recommendation for the reduction of the capital stock and excess profit taxes.
Nearly four hundred delegates were registered from ten states, and the attendance at each session was excellent, stimulated no doubt by the attendance prizes, the first and second grand prizes being two carloads of fine quality lumber products donated by Tacoma manufacturers. Entertainment was looked after by a capable committee of the Tacoma Lumbermen's Club.
The Thursday morning session was opened by songs rendered by Mrs. Henry Skramstad. This was followed
!f 1tt. invocation by Rev. C. W. Weyer. Mayor Melvin G. Tennant of Tacoma welcomed the delegates, and J. M. Brown, Long I-ake Lumber Co., Spokane, iesponded tb the address of welcome.
President Baldwin in his address expressed the belief that the time had come when all retail lumbermen should fit up their places as building material stores where every man, womah and child will be eager to go when in need of advice or help regarding building. They should be able to offer the customer the finished producl in the shape of house, garage, barn or granary at so much for the compieted article, he said, just as the automobile dealer sells tie car or truck ready to drive away.
Secretary-treasurer Roy S. Brown presehted his report, and also read the report of the Traffic Department and of the auditing committee.
_ In the afternoon John Dower, John Dower Lurnber Co., Tacoma, spoke on, "What Is Wrong With the Retail Lumber Business." Mr. Dower said that anything that is wrohg with the business can be charged to those engaged in it rather than to the business itself. Elmore Ring, King Lumber Co., Bakersfield, led the discussion on this sub-- ject. He said they all had the wrong sign over their doors, as they are all in the building mateliaf business, and that the way to eliminate the direct selling of building materials b_y rvholesalers and commission men was to woik through their associations, and concluded his talk by an appeal for more cooperation among yards in the same district.
"The Problem of Cut Price Competition" was the sub- ject of an address by Arthur A. Hood, Minheapolis IIoo(Continued on Page 10.)
Our. battery of modenr kilnsr-operated under the direction of an e:rperienoed kitn engineierr aasurles our trade of a complete stock of c.orrectly reasoned-handrroods to meet tlrc climatic conditions of Southern California.
California has been buildins with Green Fir for years because it got into a bad habit, and habits of long standing are hard to throw off.
Of late Fir has been fooding the Middle West and Southwest (Texas'Oklahoma) districts. First they shipped them Green Fir. But the trade tooh less than a year to discover tfiat Green Fir makes a far inferior buildins to Dry Fir, and now the mitls are shipping Dry Fir to those territories.
And the difference between a green lumber home and a dry lumber home is just as great in California.
(Continued from Page 8.)
IIoo Snark of the lJniverse. In closing Mr. Hood gave nine profit-making suggestions for retailers.
C.-_J. Hogue talked on the trade extension program of the West Coast Lumber Trade Exte'nsion Bureiu.-and the first day was brought to a close with a dance in the roof garden of the hotel.
p_rincipal speaker. Other speakers were: Don Farmer, Chicago Paint Works, Chicago, Ill.; G. E. Churchill, Wenatchee, Wash.; and R. E. Borhek, architect, Tacoma. The sentiment generally favored the sale by the retailers of all kinds of building materials.
The final session was opened Saturday morning'by a talk on "Red Cedar Shingles" by Arthui Bevan. -'F.'H. B. Richards discussed methods of retaining old and secur-
. Friday,morning's session was opened by a musical reading by Mrs. C. J. Baldwin. B. J. Boorman, Oakland, Cal., y?s the first speaker. His subject was "Necessity of Definite Terms of Sale and Written Contracts." He was follgwed by Adolph Pfund, Chicago, who spoke on "The Retail Lumber Dealers and Their Trade Aisociations." The speaker invited all Western Retailers to attend the convention of the national association in Tacoma next August.
_ pongs by Mrs. George Duncah started proceedings of the Friday afternoon session. F. Dean Prescott, Fresno, Cal., led the discussion on "Paper Bags For Cement." He said his experience was that California dealers are 100 per cent in favor of paper bags for cement, and told the delegates of the efforts of the California State Association to obtain better profits on cement for dealers.
"Ideals of Western Business" was the title of a fine address by Sylvester L. \Aleaver, Weaver-Henry Mfg. Co., Los Angeles, and Mr. Weaver was heartily applauded.
The retail lumber dealers' clinic was next at which the question "Should Retail Lumbermen Handle Building Specialties and Materials Other than Lumber?" was discussed. O. A. Spear, Smoot Lumber Co., Utah, was the
Calif ornia, S outhern Diaision
i"g l!- business, and "Handling Coal No Longer a Side Line" was the subject of discusiion by W. C. -Stark and I. G. Kjosness, Madison Lumber & Mill Co., Lewiston, Idaho. The secretary read a telegram from Mrs. J. E. Fraser, secretary of the California Retail Lumbermen's Association regretting her inability to be present.
An open forum for general discussion and review of various questions and reports of committees brought convention proceedings to a close.
A Hoo Hoo banquet and concatenation complimentary to Arthur A. Hood, Snark of the lJniverse, was held Friday evening. Fifteen candidates were initiated. Major Everett Griggs was toastmaster at the banquet.
The annuil banqutit and dance of the association was the final entertaihment feature of the convention. Mr. A. J. Russell, San Francisco, was Toastmaster at the banquet, and Mr. Sylvester L. \Meaver, Los Angeles, was the speaker, taking as his subject "The Pacific Era."
Officers and Directors
Presid'ent, Robert M. Graham, Great Falls, Mont.; Vice (Continued on Page 49)
\ZOU sell a man the lumber for a home. Many lf. future sales depend on whethet' the man and. his wife are satisfied. To a woman a floor is one of the most important things in home furnishingsit receives so much of her attention.
LongBell oak flooring has been commended by thousands of housewives. This commendation actually results from the high standards of Long Bell production-selection of the best oak lumber -proper seasoning-precision of manufacturethe efforts of skilled workmen-careful loading and shipping. This oak flooring is trade-marked on the back of the piece for ready identification.
The biggest white pine sawmill ever devised and built by man, will be cutting lumber by July First, according to John Philip Weyerhauser, Jr., Vice President and General Manager of the Clearwater Timber Company, the Weyerhauser interest that is building the plant. It is located at Lewiston, Idaho, and is being constructed to manufacture the greatest stand of white pine left in the Inland Empire, a tract of 300,000 acres of selected virgin timber that the Weyerhauser interests have been accumulating. since 1900. The young man quoted is the son of John P. Weyerhauser, who is President of the company, and who is the son of the late Frederick Weyerhauser, the founder of the great estate of timber and mills that bears his name.
The sawmill plant will be enormous in equipment. The
Ed. Garland was a recent Los Angeles visitor where he spent several days calling on his friends in the lumber trade. Ed has been connected with the lumber industry on the Pacific Coast for many years and prior to his coming to California, he was with the Silver Falls Timber Co. at Silverton, Oregon, for many years. He has a large acquaintanceship among the lumber fraternity of the Pacific Coast and his many friends in the Southland were glad to see him check in again.
main sawmill building is 159 by 366 feet in size, and houses five double cutting band headrigs, a 52-inch gang, five edgers and three trimmers. It is aimed to cut 400.000 feet of lumber every 8 hours of operation. Every machine will be directly electrically driven.
An interesting thing about this huge mill is that X)/o of the product will be kiln dried, showing how strongly the great merchants of lumber sense the demand for kiln dried stock. They are providing shed room for forty million feet of lumber, and yard room for twenty million feet.
Everything about this plant is huge. A concrete dam 1100 feet long and an average of 30 feet high is being built to house one end of the log pond. About 100 miles of railroad are being built all told to haul the logs and the lumber.
Kay M. Grier, Los Angeles, associated with the Blue Diamond Co., has been promoted to t[e position of General Executive Director of that organization.
W. H. Price, formerly advertising manager of the U. S. Gypsum Co. with headquarters in Chicago, has been ap- pointed advertising manager of the Blue Diamond Company.
Your cugtomers will talce it for granted that you can 6ll the biggest order for building materials they can give you-if you never have to say-"I'm ghort on that item," and if you deliver their orders promptly.
Your customerg will give you big orders if you can handle big ordere. And big orders mean big pro6ts.
You neitrher have to go bankrupt keeping huge reeerves on hand, nor do you have to maintain a huge fleet of trucks. All you need to do is to remember Hammondtr telephone nun1f,g1HUmbolt | 591.
No rnatter how big lf,g ed6-promise to deliver it on time-then paes the buck to Hammond. We'll help you make good.
, , tha;t Redwood means better boma, -ft, ltomes, bandsoncr ltontes. \(e are telling the story to miliions every month. Thousands have written saying that they are interested. And dealers arewriting us U2g letters in thelast 30 days] sayrng that the prospgfts we send are aftually buying Redw6odand increasing their business.
nv9.ry d3| er ftockingk/woodis entitled ro receive these prospe& lists. The are yours f91 the asking. \fle refer theprosle&s to you. And we supply Home Plan Books, Mouniain-and cabin Plan Books, an Agricultural series with plans and stru&ural details, 2-color Letter Inserts, various Jbb, yard, and conua&or Slgns, Newspaper Mats, togetherfithsen.rai Booklets on Redwood andbther woods. -
Get in touch with us. s7rite for your complimentary copy of the Redwood sales Manual. It'is an intciestirtg .o;.piirtion of fa&s on dozens of common woo&. You need it for reference.
National Advertising of Weyerhaeuser Organization Directed to Creating More Demand for Lumber
The brief story of a program undertaken in a modest rpay that suggests some of the'possibilities.
(From the Weyerhaeuser Log)
-Can anyone connected with the lumber business predict w-hat would happen to the industry as a whole if the same efiorts were beiirg made to genetite interest in homes as are norv being expended in behalf of automobiles?
Take every line of advertising that you now see devoted to automobiles, accessories and necessities for the operation and maintenance and substitute copy which inteiligently describes the multifold advantagei -of home ownirshif. What effect would it have upon the nation ? Upon the citi- zens? Upon our general prosperity? Upon-the lumber busrness /
Make an issue of home ownership and then present the facts as they should be presented. Leave out thi mawkish, sentimental twaddlings that frequently creep into horne ownership ca-rnpaigns and put it up to ihe public as a hard neaoed practlcal venture.
_ Ignlt it high time to wake somebody up on the subject? Isn't it timJ to take a place in tine witli other industries and demand attention? How many times per year is the average citizen made to ponder over the numberless advantages that accrue to the man who owns his own home ? What_ intelligent constructive program is in operation to sttmulate a desire on the part of the 65,000,000 renters in this country to make them-actually WANT a home of their own r
It is quite the fashion now days for lumbermen to get
right up in meeting and heartily condjmn pe.oPle. for buyin! autbmobiles at the rate they are. It is pointed out.that ni67,149 cars were registered in the United States in 1925' Ttrat $1,000,000,000.00-worth of motor vehicles were sold for cash'duiing the year and that $3,100,000,000.00 worth were sold on time wiih total down payments amounting to $1,000,000,000.00.
Such figures startle the lumber industry- They -are impressive eiough to startle anyone. But th-e lumber dealer is hardest hit beiause much of the money that formerly went for homes is now going for automobiles and the tendency is becoming more -and-more pronounced in that direction every year.
Naturally the lumber industry would like to divert this money or it least part of it into its own ca-!h registers and to see the same intirest taken in a place to live in as is now being taken in coupes, limousines, touring cars and other automotive methodi of individual transportation.
But there is small chance of such a thing happening as long as the present automobile advertising background doriinates the-consciousness of every inhabitant as it does today in every conceivable form that the ingeluity of man can devise and practically nothing is being said in defense of homes.
(Continued on Page 21)
when put on tfie market a year or so agomet with inrtantaneour faYor.
Dealerc who are alert to all profit po$ibi[tier, are selling this itcm in conjunction with the National Built-In Fixturec.
Write for catalogrre and pricer.
CO.
-beauty fit lor the finest build,ines
-6sst within reach ol the rnodest purse
WIDE AWAKE dealers are developing new business with these PAUL BUNYAN PLYWOODS OF CALIFORNIA WHITE PINES-the wood that doec not check or split. For new congtruction or remodelling and renovation. For oftce and gtore partitions, temporary or permanent. For rhow window backs, cupboardr, rhelving, table and counter tops. Manifold uret, a new and unique material, eary to rell and easy to buy in mixed cars with
LUMBER, SASH & DOORS, LAMINA'TED STOCK, MOULDINGS, LATH, SHOOK.
"Producers of White Plne for Over HaU a Century'.'
In April t922 tttc Union Lumber Company of F'ort Bragg, California establishcd thc first rcdwood nurscry in the United States dcvoted to the raising of redwood sccdlings for rcfo'restation of cut over lands. At the inception of the Union Lurnber Company nursery many skcptical individuals voiced thcir doubt as to thc practicability of such an undcrtaLing. Litdc did their doubt detcr the convictions of thc men who wcrc responsible for placing their timber holdings on a permanent yicld baris-to inrure a cut for their millr whcn thc virgin supply of redwood will becomc exhausted.
Thc Union Lumbcr Company in addition to raising tre6 to rcforest thcir o*n cutovcr lands producc trees to bc plianted on thc holdinge of othcr opemting companics in Mendocino County. Other companreo cngagcd in rcforc#ation wor}, arc as follows: Albion Lumbcr Company, Caspcr Lumbcr Company, Glcn Blair Redwood Cornpany and Mcndocino Lurnbcr Company.
All trcca raiscd at the Union Lumbcr Company Nurecry are grown fronr sccd cxtractcd from concs which arc collcctcd during thc fall monthr. Thrcc *pccics of trccs arc rabcd for reforestation purposcs; DougLas fir, Port Orford cedar and rcdwood, which composea cighty fivc pcrcent of the production. From a mcrc fcw thourand trces raiged n 1922 thc nurcery has cxpanded cvcry ycar until with this scason 1,500,000 trees will be taken to the woods to bccomc the man-made forcsts which rill bc thc mainstay of our lurnbcr supply in years to cotne.
Conc collection begins about the first wcek in Octobcr or aa soon ag thc foresters are able to say that thc firc scason is over. Two methods of conc collection have been in use for several years; 6rst, following thc choppcrs and removing the ripc cones from the branchcs of the fallen gian6 and second,
by robbing squirrels of theit winter caches. Rcdwood treer produce largc quantities of secd which should make cone collcction eary; however only a very small pcrccnt of the seeds are good and many tree8, altho literatly covcred with concs bear no viabl,e sccd. Men gathering concs must cxamine many in o'rdcr to determine whether or not the quaEty of seed gathercd will iustify the cxpcnse of the labor in harvesting.
Not so with thc qoncs gathcred from squir- rel workings or caches, fot the energetic squirrcl* in their progratn of cxistence havc loarned to harvct only the best concs and ones that contain.the largcst seed. Wdking thru the virgin rcdwood forcst with an understory of tan oa\ onc can hear the concs dropping on thc broad tan oah lcavcs, raaking a noiec similar to largc drops of rain pattcring on a roof. Thcn too, thc squirrel in his ccampcring about thc limbs, cutting a cone hcrc and thcrc and lctting it fall to thc ground, posdbly one or two hundrcd fcct bclow maybc disturbcd in hir activity by a mcddlcsomc blue jay and beginr rcold- ing mort revcrcly. This scolding is in thc nature of a squeal which can bc heard ap- preciable distancc in thc quict woodr.
Men in scarch of squirrel-cut conca are listening for thcac rorurds and arc so aidcd in finding squircl workingc. Thc forert foor under trees whcrc squirrclc arc busy may be covcrcd with cones; this indicatcs a fresh working, but on closcr obscrvation of the condition of thc lltter on the forcat floor one may notice wherc the leaves and trigs havc been disturbed. Raking thc dcbris away and diggtng a fcw inches into thc mineral soil onc may find cones neatly storcd away for rinter use. Onc of these dirt caches will yicld from a few concs to thrce or four hundred. Cacheg havc bccn found, in hollow logs and dccaying stumps which havc yicldcd ar high as twenty-fivc
pounds of concg; however, caches of such' yields arc fcw. Onc man in hir dalr work will average about twcnty pounds of sguirrcl- cut concs; while on thc othel hand in folIowing ttrc choppers the daily gathcring averagcs closc to 6fty gounds pcr man a day.
Peoplc have said that it is wrong to rob thc squirrel of his winter food supplg thus cxposing thc poor little animal to the mcrcy of the clcments. If his cntire wiatet food supply was taken it undoubtedly rould bc wrong,' but men are not ablc to 'cope with anirnals of thc forest in concealing and disguising, and the tiny rquirrel bcing ro proficient in his conccalment of food mekcs it impossible for man to unearth all of thc concs which have bcen eo carefully rtorcd away. Othcr typcE of cones and fced arc atorcd away-, typcs of food we arc not intercEted in, so thc defcmclcsr rquirrcl ir not suficring from .starvation a! !o many pcoplc belicvc.
The concr of thc redwood arc rmalt an averagc cone rarcly bcing as largc ar oncr thumb bctwccn thc tip and first joint, and contaiirs from rerrcnty fivc to onc hundrcd and fifty reed, of which, if thc concr arc worth collccting will producc froln tcn to twcnty fivc rcedling trcar. Naturc ir ractG. ful in hcr program-in thc large quantiticr of eced shc produccr only a rrnall pcrccnt trow. A pound of clan rcdrood rccd will avcragc about 135,000 rccdr. Whcn thcsc arc planted with climatic conditionr t[ruout the germination pcriod optimum, poesibly 15,fiX) sccdlings will bc produced.
The cones are rhippcd from thc collcction points to thc Union Lumbcr Company Nursery whcre a specially dcrigncd sccd cxtrac- tion plant, for handling redv.ood concs only, has been constructed. Thc cones arc full of moisturc when collccted, lo in order to cr(Continucd on pagc 20)
A National Organization
rcr.rog.qp.9|s qAru4
Apt{l 7, l0go
Sartr Fa Lulbc! Co. t97 Prctflo Elcotrl.o Elit8. Ld lng.I6!, Callf. Oantlctlcn!
w. lcocntly rcoclv.d rhtDocnt oC l|2 Cl;t t Bat. tlnbc& ol "tlios !l'c! up to sd tBluiltn8 10 r lO -aO fror tha vcnonlr, Orcg@ plDt of th. Ccntral Corl & CoLc Co. Tiilr ut*td tra vart ttna Oltl O!ilth Ycllil Et! of ar.al.l- .nt tcrtuF ald pcf.at mufrctura. hEthc- !ora, thc 0r{6r f,.! flll.d cr.ot, rl|loh lr rot uru.lly tho oaaa rlth oalgo or{.!r.
GUY L. CUZNER of Lor Angclcr, Calif. writer rncationing
-det endobility
-cwlity -sqqtice
Kiln.Dried Fir wins thc good will of dealers' customcrs. There's "Satisfac, tion in every food' of our Old Growth Yellow Frr lumber because it is thor. oughly kiln.dried and dressed after seasoning to Ameri, can Standard si:es. All degrades are taken out at the mill.
qolra
Y.r? tnlt yu., trnctoroFF-qlzlln Iu& I tqm 00. *,4o-
Watch these ads and read what others say about this dependable lumben
d<Siibtas Fir o...;;:r..::nr.-,
(A'. J. "Gus" Russell)
Distributors in Ccli/ornia o;nd Arizona
Genetal O/lEces; So. Californic Olftce: San Francisco; California l-os Anseiee. Caliiornia
- !t.^C.!.a-ir Building
39? Pacifii Electric Buitding
16 California Street Brucc L Burlin3rnc, Agart 'sudden Seruice'
General Oftcesl Kansas City, Mirrcuri (Oregon-American Lumber Co., Vernonia, Ore.)
\ fOST people iodge lumber by ite looks. One oI the -t.I reasons why the improved packageof Weyerhaetrser Cedar Siding sells on sight
Tberepeat business pours in becauee thisib subefiot Eiding.It is as gmd as it looks.
Thehigh quditystarts in the forest withthe r:nexcelled slow-growth Snoqualmie Cedars. Only the finest parts of selected logs are used in this brand.
Expert sawing, seasoning and surlacing coupled with rigid grading, reihecking and inspection guarantee l@% saleable and usable material.
Packaging methods have beell reffned. Bundles are tied tight and.x,t-th ends of each piece trimmed even To each bindle is aaached an attracti.'e colored label bearing the 'Weyerhaeuser Brand the grade mark and the trade mark
kove toyour eatiefactionand your customer's that Cedar Siding caa be lai better than ordiuary. You don't aeed to order a cadoad oI Weyerhaeuser Siding to try it ouL
kt it ome along with some other popular Snoqudmie iteoe of Cedar, Fir, and Hemlock and Cedar Shingles-all \il'eyer' baeuser qualiry stoclc
Sizes: Bevel Siding % n"*, by 4 5,6 8 and 10 inchee; Bun' gdow Siding; % i^chby 8, 1O and 12 inchee.
SATES COMPANY, Distributors of Veyethaeirser Forest Products
'Weyerhaeuser Pacific Coast Hemlock
Flooring sells fast and repeats
A BRAND oI softwood llmring that gets praise lrom ,{ \ three such difrerent points oI view as that oI the speculative builderrthe carpenter and the homeowner makes a first-class specialty lor the lumber dealer.
Andilyouhave beenaccustomed to thinking oI solwood flooring as a routine item not open to much improvement, just talce a look at some oI this Weyerhaeuser Pacific Coast Hemlock Flooring.
It is improved flooring made on the highest type oI hardwood flooring machines, perlectly finished and so closely resembling hardwood in appearance that it is mistaken lor it by many.
Tothe man who doeffr't know any Hemlock but that lrom the Eastern states and the Lake region we say: Pacific Coast Hemlock is an entirely difrerent wood. The coast variety grows to great size. It produces a large amount oI tough, straight grained, fine, even textured wood. This wood is not harsh or splintery. It works readily to a square edge and it wears evenly.
The Weyerhaeuser improved methods oI seasoning render it immune to anytendency to \ilarp.
II you are looking for something different ae a leader, something better that will make satisfied cuetomers-inveEtigate this flooring now. It is available to dealers everywhere through the'Weyer' haeuser Representative.
'Wqcrhrcur Prci8c Co* llolck Florinr ir !t/16' thick by z X' Ircc. It om both rslth end meching rad utthout cad nrtchtng. Both typcr an nillcd with the hollow brck. Tha hi:hat gredc ol thir llmriag ir Lnom u "B rnd Bctter Edgc Gnil." For la xcrilg w or wherc e rtill lowcr priccd f,ooring ir untcd it ir rlo nrde in thc grrdcr ol "C !'litcd Grrin."
Thc ooorliig cona in a.il ecurc buadhr, crch oc bcdlg u'iltnctivc lebcl la colijn which tbow the mm..ih.W.ycrhrw Brud. &o grdc ulud tbc mdc-urL
Thtr lloorl4 ie muulecrrmd by WcyqhrcwTim' bq Compaay ud ir obtriaablc ia mind ar ordo diret Irom tho Wctcrbreld Milb rr Evcn, Wrhirgtoa, aad Sroqurlnic FeUr. Wrrrhiagrob, u lon eat oI thc thm Wcycrhrcwr Dindhd[g Phatr rt Baltinoa, Potorcuth.R.l., ud Mimtr Tnartrs, St PeuL
Vcycrbacasci Pacific Coast Hcmloch Flooing is anotbct feetarc of theVcynbaet sct
Phs-a baying adoantage tbal
bmef*s eoery dcalera$o sscs ih .4sh tbe Vqrerbae*scr.*tatt
T7EYERHAEUSER SALES COMPANY, Distibuto* ofVeyethaeuserForest Products
MINNEAPOLIS
Bldr. PITTSBURGH
General Ofice: SPOKANE, VASHINGTON (Brencb Ofrcct ST.PAUL CHICAGO TOIIDO
2563 FranLlinAve. 2osSo. LrSrllc St. rrr3 Sccond Net. Arok Bldg.
PHIL/\DELPHIA I\TE'V'YORK BAI.TIMORX PORTSMOUTH
(Contnucd from pagc 16)
tract thc sced thc moirhrrc must be drivcn off, then tlrc cone scalcr contract unclcr moisturc loc! and the recd can'bc easily txtractcd. Thc kiln is conrtructcd with a r:apacity of forty-two two by four rirc scrcen trayc, two inchcs dccp. Thc concs :rrc eprcad on thesc trayr in onc laycr and the trays arc put into thc Hln and the door tightly closcd. All vcnts arc closcd and the elcctric hcatcr startcd. Aftcr a fcw minutcs thc vcnt, or draft is opcncd and thc motor fan turncd on The.fan ir cightcen inches in diameter and blows a steady fow of air orrcr thc hcater which warms the air to a te;mperaturc not to exceed ninety degrees Fahrenheit. This typc of drying approaches a steady wind of a detcrmined tcmperature. If the Liln is charged in thc morning it rnay bc opencd trcnty-four hours later.
On opening thc kiln the conee instcad of
rcdwood sccd. Ncvcr ba{orc has cuch an ordcr bcen fillcd and altho latc in rtarting their collection wor\ whcn thc last concs were harveated Dcc. lsth, 20,500 pornde had bccn gathercd. This large hanclt, of over ten tonl of conca netted appro:imatcly 2300 pounds of clean rcdwood secd.
What do you do with so much sced has been aeked? Two ycars ago wc rhippcd rcdwood secd to New Zealand to bc uscd in thcir afiorcetation mov€ment and this ycar vcry closc to a ton of sccd was necdcd to fill their program of plantings. Thc balance of thc seed is absorbcd at the Union Lumbcr Company Nursery, where in order to raiec 1,500,000 eecdlings pcr year ovcr 30,00Q0(X) secdr must bc sown
In late winter and early spring thc nurscry is a busy pliace, for in a bricf time the rccd that will producc the ncxt wintcr's crop.of trecc must be sown. The ground is deeply plowed and carefully worked so as to insure
lct intcrvals. A rtandard rccdbed row h forty-eight fcet long and four fect widc, madc up of four twelvc foot bcda. A moulding of one by two inch matcrial is put arormd thc bottom of thc stakes and the eoil rurfacc raked. A scrapcr notched to run on thc moulding is pullcd along thc surfacc by tro mcn" ons at either end. Thia makcs thc surf,acc of thc gcedbed pcrfcctly lcvcl and thc operation of rowing is ready to procccd.
Knowing thc,rlumbcr of recds pcr poun4 numbcr qf viable rccdr to tte pound, with a sct numbcr of potential trees in rnind the nurserymcn wcigh a dctermincd weight of sccd to bc sown on this arca. The sccd is sown broadcast, just as a farmcr would sow wheat secd. Treatments of various kinds arc used to prcvcnt the appearancc of a serious fungus diseasc known as damping ofr; or to cradicate weeds certain ctrcmicds are udcd. Thcse solutions are sprinklcd on
being a grccn col,or arc brown and hlvo opcned cgneidcrably. In opcning, the sccd, rhich ir found bctwccn thc cone rcdcs falls from thir position and is caught on the v'irc lcrccn, ttrc mcsh bcing so rmall that ru>nc fdl thru. In ordcr to gct all thc sccd fr,orn ttc concr thcy mult bc put in a *rakcr, a largc bor with four ridcs scrccncd and the cndr rolid, with e ehaft throuch thc middle. Vigorous rotation and abrupt rtopping of thc shakcr caugc tlrc concs to bc ioltlcd about" cauling .any sccd atill rcmaining bctrecn the conc scalcr to bccomc diglodgcd. All sced shakcn from the concs is caught in thc bottorn of thc dcvicc, bcittt carried tlrere by a natural slopc of canvaa rhapcd around thc shaker which acts as a funnel in divr:rting thc loose cccd to a common ccntcr.
Thc sccd ii put thru tcrecns, rcmoving loreign materids and tlcn rtored in eir tight coateinerr, runally fivc gallon oil cena fittcd rith rcrcw topa Thir part tintcr thc Union Lunrbcr Conpany forcrtcrr .rerc c,otrfrqrtcd rith a Droblcra ncver bcfbrc cncountcrcddlcctim of tll ntt thousnd poundr of grccn concr from rhich drcy bopcd to Grtr.ct rlightly ovcs I ton of cl'een
cood tilth. The reedbcdr arcas are laid tbc secd as it layr on thc goil surfacc. 6ut and stakes two reet long are drivcn at t"rll""i:::r*"8":"f;?Tf"*3,il::u"r$.i
rcraDcr one fourtt of an inch narrower than thc hrst is uscd, pullcd by tro mcn and -a laycr of rand onc fourth of an inch thicL .ir cvcnly dirtributcd on ttc rccd. Sand plnyr an iniportant part in the germinetion of thc tcnder recdr, it prcvcnt! a caling and-hardcning of thc roit, brcals capillary risc of watci and her a rlight tcndcncy to incrcarc roil rarmth. Thc rccdbcd row! arc thcn covcred with lath lcracns !o at to cxcludc full sunlight. Thir approachcs morc cloecly the naural conditionr that lecdlings tould cncountcr in the woods. After thc rccdlingt are five or six monthr old thc strade frarncr arc: rGmoved, thc rcedlingc then rcceivc full sunlight; arc hardened by it and arc thcn. rcady to be takcn fronr thc rcedbedr end trrnlportcd to thc planting titc.
Shozting Reilwooil seeilling one lear olitr from secd. Note balance bctueen top grouth and root deoelopmcnt, an essextial characteristic brought out by frr.rser! practice. Redanood cones,and seed. Note size of concs and seed.
All productr of nehrrc vsy in vigor, nothing is dsndrrdizcd; ro it ir rith thc rccdlingr grorn rt e nuracry. Sornc arc abovc .ycr.gc in hcight end root dcvclopncnt, othcrr bclor norrnrl Lilting thc trccr fron (9ontinucd on p4gc 2i2)
(Continued from Page 14)
RightfUl USe chaser WAN-T an auiomobile but how much is being done
Every_thing_is being done. to make the prospective pur-
One of a Series of Timely Talks on Sales and to make him want a home ? Everything that skilled financiers can devise is being worked out to make it easy, for Merchandising Methods ;h;p;haslr to buy an-automobile but what is being done
By \ltf. H. Upson, Jr.to make it just as easy for the newly married couple or any ' \,/ OU wouldn't thank your doctor for one else to buy a home? I nrescrihino naric-crecn fne . ha.,r_
Jlrst tor marrreo coupre ' \,/ ou to buy a home?
^r,.^ha6 nrnrrirrpc f prescribing paris-green for a head-
As a merchandising possibility the sale of homes provides the most extensive ;{ il;;I#. i-"fa it"t .rvas evir avail_ ache just because some manufacturer abie to any industry, f"f rt"tistics show that up to the had told that doctor paris-green was good present time the suriace has not been siratched. for pain.W" frequently- talk about the "saturation point" h.aving It is almost as foolhardy for dealers to been reaclied in- lumber with 45 per cent of the population bbor under the delusion that they are living in rented homes ! We often blame other people for buying automobiles or .oJhe.r rnodern luxuries'while we just- sellin-g me,rchandise' Just mere back our own car out of the garage to drive down to the products like wallboards, roofing, cement, corner to get a cigar ! Have we forgotten that the other or lumber ! fellow is'going to do the same thing that we do-that he That conception is wrohg-not mere isn't any_ -difie;ent than we are-that the same influences products. That is not what we a1e ,sellthat.work on us are-w-orking on him and that if he wants ing at all, whether merchant or manufac_ a thing badly enough he will always find a u'ay to get_ it !.
And"ttrat is all thire is to this story of homi'o*nErship.
First of all it then merely becom6s necessary to make We must sell what these materials will do for the buyer. people WANT a home-to become conscious of its advan- Modern merchandising truly means Service in the fullest lages-to sgueeze the sentimental generalities out of the sense. question and get it right doyt-n. to u.nderstandable common ,,Service means that we must tell the buyer how and sense, hard pan facts so vivid and impressive that they will make the fellow who lives in a rented home constantly what the product will do for him-how.and where he should conscious of his a.n"ienciis "r " f"*ily *"" ""O a citileri. use it-what its qualities are-why he should buy it.
Just the moment he finds out that he-is being set'apart as' Modern merchandising, in fact, means selling'contenia renter, that he and his family are missing some of _the ment, happiness, and consumpr-satisfaction. really big things. in life, that home ownership entitles him For the consumer gets his profit from the satisfaction he to take on a position in the minds of other men such as he never occupied before, that it influences almost every hu- gets out of the product just as the dealer makes his profit man contact, ,..rr." 'ptJ"r.tt".r t"r nim i":itr. *ly .;t out of the difference between cost and selling price. So business, credit, friendships, employment and civic con- neither you as a dealer-nor your consumer buyers-are tacts-just that moment he is going to step out and begin interested in wallboard, cement, or plaster as cold and fg m.ake arra.lg.gmglts to buy a home and it rvon't take technical products. They are interested in what the pro- him long to do it either !
If the-automobile people had been content to permit the ducts will do- for ,!hem' WAllf to a.""rop oi lti o*r, accord how many iars would Every worth-while product has some uses for which it is have been registe'red in 1925? If the industry'stopped ad.- particularly well adaptbd. If it has ho good uses, the prodvertising today how many new cars would be sold in 1926! uct has no value. If all efiorts to create d-emand were eliminated how long
The dealer should kn<yn, these rightful uses. He should could the present-day automobile production continue ? Generate the same amount of energy around the subject have the courage to recommend one brand or product over of HoMES ! Build the same kind oila background-keep another for specific uses evcn though the manufacturer may it up as continuously-blanket the nation i'ittr it-tceei "claim the universe" for his products. The dealer cannot it before the eyes of every person as constantly and as in- plead ignorance of the qualities or uses. For customers telligently as automobiles are presented today and try to presume the dealer to know, just as the patient presumes figyreoutwhatwouldhappen'-- ?. i. . i, thedoctortokhowthatparis-greenisnotagoodcurefor Attack the nation's renters with a barrase of indisputable facts such as are available on the suulect?n'i;; p;;;;ly headache' rekindle one of the deep-rooted instincts of every noi-it Moreover, the dealer must not forget that the people of man and woman-the desire for a home. Not 6nly that his town have confidence in him. He therefore owes a duty but you will immediately influence just as many home own- to his customers ! ers, wh.o. are already familiar with the long_ list of home- He cannot afford to sell any pro{uct for some use when
lfl"ii:.1".,b^1ttl:^f:^"if: "!1lr the most casual there is another product in his store better adapted for that size-up of the situation discloses the fact that the field for o.* tio*." i; il;;; fertile among those who already own use. He must realize that "every worth-while product has their own as ii is "*orr! tft. OSffi,OOO-i"ople who do not. its rightful use" and sell the right product for the specified
And so in these hectic days of continually decreasing de. use. mand for lumber-when the industry- is pledged to an in- For example, the Upsoh Company can unhesitatingly say tensive trade extension program-peihap-s -there is a pos,s-i- that they know of nothing better than Upsop Board for bility that this all important question of home ownership will come back into its own. And when it does we shall walls, ceilings, or partitions' It is a splendid insulator' rt not worry, fot:m"try Jrears to come, over the question of can be used in the manufacture of many different products. demandandresultant-profits.Ifalltheforces.interest€dItiswelladaptedforreclaimingwastespace. in the subject of home -building could be marshalled into There are legitimate ahd rightful uses, among others, for one immense army-if but a small portion of the money Upson Board and deaterS are justified in recommbndipg it
(Continued on Page /7) for those uses.
(Continucd from pagb 20)
the sccdbcds is accomplirhed by ure of rhovcb, lootening thc dirt from the roots and thc trccr pulled out by hand. They arc taken to the sorting shcd where thc trecs are gortcd into tso clasrer; trccs having good top growth and a dcnse latcral root Eystcm arc sortcd from thc weaker oncs. Thc rccdling are put up in bundlco of fifty,
thc largc trccs rcnt to ttc planting ritcs and tfic small tree! transplantcd in the nursery. Aftcr thc sccond ycar thcec tranrplants attain suficient size and root growth to be scnt to tte field.
Packing of the trecr for ficld rbipmcnt is an opcration rhich must bc attendcd with carc and skill. Two ropcr, nailcd to two cleats twclvc incher apart is firrt put in thc packing frame and a stout piece of burlap
thirty inches widc and rix fcct long laid on thcm. A laycr of mors is tfren put in osr which thc burdlcs of trccr arc placcd. Thc bundles arc 8o arrangcd ttat thc topa arc turncd out and thc roots turncd toward tbc ccnt€r. Moss ir chinkcd in bctrccn thc bundlec, excluding air end giving the rootr the necded moirturc to prcvcnt thcir drying. Thc bundlc is built up in thir manncr until (Continued on pr1ge 24)
THE BIGGEST VALUES IN HARDWOOD FLOORINGS
RIGHT FROM START TO FINISH
Timben Clrcfully SelcctedRough Lunber Air-Curcd One YcarThcn Thoroughly Kiln DricdScicntifically Manufactured,-
An investment in a few rolls of Moistite will give you some very valuable selling points and enable you to meet cornpetition of other insulating papers that are now on the market.
Architects and builders realize the many advantages afiorded in the use of Moistite for building and lining purposes.
It is exceptionally strong and is uaed in large quantity for ingulating buildings against sound, moisture, cold of wintcr and heat of summer.
Moietite ie easily applied to all exterior finishesundcr stucco, under brick, under shingles, and under rustic.
It does not gtick to the roll. lt bends readily around sharp angles and is otherwise eaeily handled.
The sound-deadening qualities of Moigtite make it an ideal paper for sheathing and lining purposes under hardwood floors.
Invest in a few rolls of Moistite. Keep these few rolls turning and you will have a very fine and profitable commodity.
Moistite is a recognized insulation for building and lining purposes. Any of our divisiona will be only too glad to furnish you with complete merchandieing and advertising dealer helps.
(Continucd ftom p.gc 72)
thc dcsircd number of trces, usually 1000 or 2(X)O is reachcd. Thc two ends of burl,ap, projecting over thc sidcs of the packing framc arc brought togcther and wtappcd around a binding clcag e piecc of onc by two by 30 inch pinc. Thir tightens the bundlc, but not suficiently to kcep ttrc trces in place ro thc binding clcat is inierted into a notched block attachcd to a lons lcver. By turning t'hie levcr the binding clJat continues wrapping thc burlap, causing enough strarn to paft the structurc of the burlap if thc opcrator does not use good judgmint. When tte dcsircd strain iB rcached thc cnds of thc rope are brought together and tied and the bundle is rcady to bc removcd from thc packing frarne. The resulting bundle of 10O0 or 2(XX) trces has the tops in cithcr di-
rection with the roots in the center with su6cient rnosr arourid them to prevent dry- ing for a pcriod of two or thrcc-wcckc.
Planting crews rcceive thcsc bundles of treee rithin two or thre day* A crcw usually conrirts of twclvc mcn, equippcd with e planting bag, capablc of holding 200 to 400 trecs and a planting mattoc& with a bladc geven inchee long and three inchct ryrdc. Bcginning at tht bottom of a gulch thc men are cight feet apart, or appiori- mately so. A line is dctcrmined, usually run by compasr and this linc one man follows. planting a trce approrimately every cighi fcct. The man to his right continucs up ttrc hill pl,anting his trees evcry cight fec[ and cight feet from the first man. Numbcr thrce man continues as numbcr two. At no timc is the man on the right ahcad of thc plantcr
on his left. This causcs a diagonal align- mcnt up the hill and prcvcnts the man from thc extreme right crowding to his lcft, which keeps thc linec fairly etraigbu
Whcn thc crcst of thc hill ir reachcd numbcr twelvc man acts ad guidg following a linc cight fcct from thc rbw lie plantcd ae he camc up ttrc hill Thir rcvcrrcJthc dign- mcnt so the men to hir lcft should ncvcr gct ahead of hirn lcst thcy have a tcndency to crowd, ttrus causing jogr in the plantinC arrangement,
Rcdwood has the ability-it is one of thc fcw conifers whiclr has-to reproduce by sprout or sucker growth. Invariibly wheo i tree-is,choppcd thc parent stump produces hundreds of sprouts. By natural growth thc weaker slrrouts arc killcd and a iew of ttre
(Continued on pagc 26)
Redutood cut oaer land about sir years after logging, Nature is trging to repair but is not entiT,ely-complete. Seidliigs are plant- ed so as.to supplement tlte fail areas and mabe the area support the marimum ht the sltortest ftossible time.
For 22 Yearc
..CHICKASAW BRAND'' OAK FLOORING
her beccn a rtandard of Gmde{uality-Manufacture
Manufectued By
Floori ng Go. trtemphis, renn.
Wert Coart Reprecoltativee
C. J. LAUGHLIN
627 Petroleum Securities Bldg. Loo .dngelet
GEO. C. CORNITIUS
Amer. NatL Bank Btdg. San Francirco
SAMUEL R. NORTON Hcnry Building
Portland
SAN FRANCISCO
Mcrchentr E:changc Building
Kcarny 5l)Z
LOS ANGELES
Prcific Muturl Building
VAndiLc E792 - TUckcr Z6Bt
EUREKA
lYhcu in Humboldt Countn Virit Our Mitl Sccond rnd M Strcctr, EurcLr
Metnbers Californio Reduood Associo,tion
election of officers in this organization proCeeds like an Alphonse and Gaston party.
Three years'ago th€ South insisted on having a San Francisco man as president, persisted to the extent of getting all wrought up over the afrair. They had their. way about it, too, and their choice, Harry Gaetjen of 'thc Empire Planing Mill, San Francisco, proved a wise selection. He had the millwork industry back of him to a man and his progressive work puts the organization into Mr. H. P. Dixon's hands in shape to do great things.
The North and South combined in the choice of a president to lead the Millwork fnstitute of California at the convention held in San Francisco Nov. 19th and 2fth when H. P. Dixon was elected to hold this position for the coming year. Politicians of thd state may differ in choosing officials from their own locality, but not millmen. In fact
(Continued from page 24)
vigorous ones survive this competition and will producc merchantablc trces after fifty or sixty years. Thcn why rcforcst? Thc arca never did support all thc trccs it was capable of growing. Actual count of thc number of redwood stumps per acre show fiftcen clumps of sprouts. There arc broad spaccs bctween these clumps supporting only
-Mr. Dixon is an old hand in association work and we can expect things to happen in the millwork game under his leadership. Just what his initials, H. P., stand for has caused considerable comment for he is called so many pet names that his real given names are known only to his confessor, if he has one. His associates call him High Power Dixon, because they know; his erring competitors interpret H. P. to stand for High Price, because he seems to get the business on that basis; but his buddies call him Percy. Imagine it ! They call him Percy because the fat boy is called 'Slim."
The best wishes of all millmen are with Mr. Dixon; and their support, too. Do as well in the future as you have in the past, Percn and the millwork industry will remember you always.
grass and hcrbaceous growth. These are thc places whcrc thc tiny-rcdwood scedlings arc pLantcd, with the idca in mind that in fifw or sirty ycars therc will be porsibly 20'0 treei lrcr acrc. Straight arithmctic ihows us that if thc area werc free of any crowth it would be nccecsary to plant 680 irdcs pcr acrc, whilc with naturc arsisting with lhc sprouts alrcady on thc ground man plante about 500 trces pcr acre.
Schoob--Storcr-Building!-Aprrhentt
The Crreatert Hardwood Flooring Vduc on thc Market
A Dark Mahogany Color that will not ehow Dirt
.A,e Durable ar Maple
Long Lengthr
Let
HTGGINS LUMBER co. SAN FRANCTSCO PHIUPPINE TIARDWOOD SPECIAIJSITS
This planting Bcason which ic drawing to a close will result in approximatcly 1,504000 trcco being plantcd, thirty aecdlinge for cach trcc cut. And it gocs to show that the much hcralded tight futcd lumberman is not a wastcr of our natural reaourcls; contrary to this he is a shrcwd busincss rnan, investing in a eecond crop of timber beforc his virgin timber holdings arc exhaueted.
of California
Dirtributing Plant BaY Point
Annual Production 200,000,fi)0 Feet
GENERAL oFFICES :'H,3*i:::'?li"
Loc Anseler Office, ff":t:t'i:BTf".
(Continued from Page 21)
that is now being spent to advertise materials could be directed into a fund to advertise homes-if the lumber industry talked less of boards and more of the things that boards can do-then many of our problems of demand would vanish over night and there would immediately ensue a period of prosperity for the lumber business that would surpass any previous period in its history.
But a national consciousness of home ownership is never going to be possible by inducing other industries to cease iheir activities in the direction of creating demand for their own products in order that there may be less competition for the dollars of the consumer. Modern merchandising organizations aren't built that way !
The only way to meet the condition is to fight with the weapons that have brought the condition about. To generate a national consciousness on the subject that will direct the thought of mankind back onto the subject of home ownership and its untold advantages to family, comniunity, state and nation.
The Weyerhaeuser organization has, for a long time, felt that the lumber industry as a whole should champion the cause of home ownership. That the lumber industry should, without becoming in the least abusive, point an accusing finger to the man and woman who indulge in all the high priced luxuries of the day, who do not provide their family with a home-the first duty of every rightthinking American citizen. In short, that the lumber industry should go out and battle for the home-building dollars that are being lured into extravagances.
The Weyerhaeuser organization cannot undertake this task for the whole industry. It has, however, decided to start a vigorous newspaper campaign in a limited nuryber of cities in the hope that others may become awake to the necessity, and that in time lumber will again get its share of the nation's budget.
Some of these advertisements are reproduced in this issue of the Log but, of necessity, must be reduced to the point where reading the copy is more or less difficult. A portfolio of the first four advertisements will be mailed upon request to anyone who may be interested in the sub- ject. The advertisements we feel require no explanation or comment. They speak for themselves and will demand thoughtful attention in competition with any other appeal that is now being made for the American doliai.
Your publication still holds as much interest for me as its first issue did. I feel that some of your "preach- ing" is beginning to take efiect in a b6neficiil way.
May you live long to preach with unquenchable ardor qnti! you have carried the gospel to ihe hearts of all California lumberdom.
Cordially yours, H. C.
LARRICK. Solana Beach, Calif.
A little less kick ABOUT your work and a little more kick IN your work generally increases the pay check.
A Discussion at the Redwood Salesmen's Meeting, San Francisco, on February llth,, 1927
"Almost the first step towards better salesmanship is dissatisfaction with what we are now doing, dissatisfaction with our present salesmanship. Dissatisfaction is almost necessary to improvement; that is, if it does not lead toward discouragement or if it does not lead to continually changing without getting anywhere. But if it leads to digging in on our present opportunities, being dissatisfied with the results we are getting, and if it leads to a determination to improve the results then it certainly is to our advantage.
One of the outstanding traits of the general public, of the Redwood industry and of ourselves is the desire to keep things as they Are, getting into a rut-the great resistance against change, against doing anything that has not been done in the past. This might be called the public inertia. We all have it, and it is a good thing if it is just a resistance against change instead of a refusal to try to do anything torvards improvement.
There is an army of people called salesmen that are continually attacking or bombarding this public inertia, this resistance against change, and this resistance is a good thing because it makes salesmen or any new idea make extra efforts to prove themselves to be an advantage; It makes it necessary and gives a reward for efficiency in salesmanship. But, any new improvement that we can think of, any new idea had to meet general resistance before it was accepted.
The public is against change and fights it in many cases; nevertheless, when the public is changed to its advantage it will give a reward in accordance with the advantages received. And one of the most necessary things to bring about any change in the general public is to implant dissatisfaction with what they already have and a desire for something that is better.
So we come back to dissatisfaction-if it is followed up correctly it is one of the desirable qualifications for im-
provement. Dissatisfaction is what has really brought about many of the progressive thingS that we have done in the Redwood industry. The California Redwood Association and its work is-the result of dissatisfaction with the way things are. All future progress towards bettering our Redwood condition is going to come about through even more intense dissatisfaction and a realizatiitn that it is not from outside help but by what we do ourselves that the Redwood industry will be put on a satisfactory basis.
A Redwood representative who realizes that he is a poor salesman but starts and continues to study and plan out things that will make towards better salesmanship is the one that is going to not only reap more personal advantage but is going to be an advantage to the Redwdod industry. The worst enemy is a smug complacency in what we arc now doing, figuring that we cannot do better, thinking that we are already getting good results and classifying ourselves as good salesmen. The sooner we get this idea out of our systems, the sooner we can start to improve.
An industry, an organization, or a person can never be perfect in what they are doing. There is always room for improvement, but one of the common traits with all of us, either as an industry or personally, is to soothe ourselves into the belief that we are doing just about as good as can'be done and anyone is a fool that tries to make changes for the better.
When it comes to salesmanship, the chances for irhprovement are tremendous as no one has come anywhere near reaching perfection in salesmanship and a re"f good salesman is very rare. When we have reached the point where we really want to try to improve ourselves or improve u'hat we are doing, then we will find that there is a wonderful field and wonderful opportunities in salesmanship. We will find that it has developed into being a profession
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I HfSn cxtrcmely sevcre tests are made simply to show you that Laminex doors can never warp or come apart; to provc that Lamincx doors are absolutely unaffected by climatic conditions.
We don't suggest that you store Laminex doors in damp warchouscs or hang them in buildings that haven't dried out yct, but we do say that Laminex doors will even stand treatment like this, which frcquently causes troublcs with othcr doors. Thc stiles and cross-rails of Lamincx doors arc constructed on a core of stress-balancing blocks. Any attempt of onc block to warp, swell or shrink is immediately counterbalanci:d by forces in thc opposite direction exerted by neighboring blocks.
Committec oI architccts and building olhcieli inspccting a Lamincx door aftcr thc famous soaking tcst. Although often immersed in watcr fot wccks no Lamincr Door has cvcr failcd.
All parts of a Laminex door, including the plywood pancls, are held together firmly by Laminex cement, which is absolutely waterproof and actually strongcr than wood.
''You can point with pride to the rcplacement guarantcc label and the word "LAMINEX" on the bottonr of Laminex doors, that are obtainable in popular designs from progrcssive distributors. Write for complete instructions for conducting a business-building Laminex door soaking test in your own city.
Thla Lamincx door, bullt by our cxclu. alvc prlccar, lr guarantced. In carc ot tallurc not duc to ncglcct or mlauae. we wlll rcplacc lt wlthout chtrgc. THE WHEELER. OSGOOD COIIPANY T.coma. w.rhlngton. U. S. A.
Thc scnsationel soaking tcsts of Lamincx Doors at lumbcr association convcndons, building shows, mills eod rctail lumbcr yards havc hcld thc attcntioo of thousands of pcoplc, yct dremetic es thcsc tcsts arc, wc frequcntly hcar of othcr Lamiocx Door tcsts.
Somc of thcsc othcr tcsts arc accidcntal, but most atc intcntional-and all of them provc agaio and rgain that Lamincx Doors stand rc.tmcnt tbat would ruin ordinary doors. Rcad about thcsc tcsts. Scc if you cen think of a ncw tcst. Thco tcll us thc rcsults.
Thc dw fun tse A Mssrchusetg distributor. Mr. E. .V Tibbetts. Secrctrrv of thc Bro&wavSmith Corpontion. Boston.-Mrssrchusctts. tiid weights to e L.mios Door rnd sunL it io thc Chadcs Rivcr. I7hen thc door wrs 6shcd out months htcr it qr unhrmed, acept for e dight nBroS ol the 8run.
Tlw gafllqhoutar: At Memphis e stock Lmincr Door wu erposcd m the weathcr for vcnty days duing June end July and choroughly soaked with mter from a hose. Rcsults:-"No shrinkiog, swell. ing ot wrping." sid Mr. Liooel Rey. "No opcn joints. No pcling or mcl<ing."
The 6rst of these famous laminex Door soeking tests wes made by Prof. Bror L. Grondal at the Forest Producs laboretory in the Universiry of \Peshington. After immcniog a I:minex Door in water for 24 hous, Prof. Gtondal reported, "Thc complcte absence o[ wcping of the panels end the door rs a whole, and the partioldly slight expansion due to absorption of moisrure was especially noticable. The door was not drmSed in any way."
Tllc flooil tqtz Duing the great dood et Cumberlend, Merylmd, in M{ch, 1924, thc doos in lrae wuehouse were submerged in ten fet of wrter. IThen the f,ood reccdcd no hmioer Dor had split, oeeled. buckled or comc eorn. Orher &iom did not farc so well.
Thcboilcrhow tcrr: All winter long e laminer
Doot wes left on the roof of e boiler housc. Blezing heet beneath: snow and ice eborie! Yet when teleo down for inspection, "we found the door did not swcll, spring or w4rp," lay Eest Deyton Sgh & Door Compeov
Thetwboat tcrt: "About cwo yas ago I uscd someofyour three-ply S0eterproof Fir Proelr for the bott6m of a secionel boat " says Mr. Comoton of thc Allen Manufacturing Co', Shr*e' oort.-Iouisianr. " excepr for some small abm' iioni eurd in handling, ihe Fir Panels uscd for the boftom wm a Sood es whm first puc in."
Pioneer Lumber Co., Stockton; Geo. E. Moorehead, Irwin Lumber Co., Escalon, and G. M. Schaur, Tracy Lumber Co., 'Iracy.
The following are charter members of the new Club: Aldcrman, H. P. ...Thc Pacific Lunrber Co., San Francirco Bird, C. G. ....Stockton Lun$cr Co., Stocktoa Davison, R. P. Ham,rnond Lumber Co., Stocktcr Falconbury, W. H. ,....Falconbrny Lum,ber Co, Stockton Fisher, A. H. . f Fisher Broc. Lbr. & Mill Co.
Fisher, Frank T. I 48 N. Wilson Way, . Stockton
French, W. E. Stockton Mill & Wrecking C-a., Stockton Gardner, T. L.... .Association Work, Wilhoit Bldg., Stocltton
Gartin, J. U. . ....Stanislaue Lumbcr & Mill Co., Modcsto
Ground, G. E.. .....Modcsto Lurnber Co., Modcerto Henry, H. C. ......Booth-Kelly Lurnber Co., Sacramento
At a meeting of the Hoo-Hoo members of the Central California District, held at Wilson's, Stockton, on Friday evening, February 25, plans were perfected for the organization of a new Hoo-Hoo Club, which will be known as the Central California Hoo-Hoo Club.
Chas. G. Bird, Stockton Lumber Co., the well known Central California lumberman, was elected President. Richard L. Ustick, Stanislaus Lumber Co., was elected Vice President, and Thos L. Gardner, Stockton, SecretaryTreasurer. The following were elected to serve as directors: Lester Elliott, Valley Lumber Co., Lodi; Geo. E. Ground, Modesto Lumber Co., Modesto; O. A. Lindberg,
Hull, R. R. ....Stockton Lumber Co., Stockton Inglis, Robert..... ......San Joaquin Lumber Co., Stocktor La Mar, John M. ...Stockton Lumber Co, Stocktor Landis, Mitch . Falconbury Lumber Co., Stockton Lindbcrg, O. A. . .....Pionoer Lrunber Co., Stockton Montgomery, J. M., Silver Falls Tirnber Co, M"";;i,;a'cii;,'. c'. .'. . .'. .'.
O'Connor, W. P. . .6U Lexington Ave., Stockton Reynolds, Harry, Calaveras Cenrcnt Co., 413 E. Market St., Stockton Ruse, O. D. .Tilden Lrtraber Co, Stockton Schaur, H. M. ...Tracy Lurnber Co., Tracy Ustick, R. L, . .. .. Stanislaus Lumber & Mill Co., Modeeto Utterback, C. U. ...Association Work, Wilhoit Bldg., Stockton Van Slyke, M. A. ....Unaffiliated, Stockton Wilson, O. V. . .......Ccntral Lrmrber Co., Stoclrton
Among the guests rvere Past Snarks of the lJniverse, Frank Trower, San Francisco; C. D. LeMaster, Sacramento, and State Counsellor Fred Roth. San Francisco. Tully C. Knowles, President of the College of the Pacific, gave an interesting and inspirational talk on Co-operation.
.A system of continuous inspection during manufactule iunureJ exact, unvarying unifonnity for ttEverlasting" fooring. Operators are provided with gauges to check down to a hair's breadth the width, thickness, tongue andgroove. You can select any piece of ttEver. la*ing" fooring from any bundle end f,nd that it rratchec perfecdn ride and co4 any other piece from any other bundle.
Nicholr & Cox Lumber Co, Grand R"pid", Michigan
(Continued from Page 28)
by itself, something that can be studied and mastered the same as law and medicine.
The more a person goes into salesmanship the more he realizes what a tremendous field it is and how little he knows about it. This is a studv that certainlv will take more than one salesmen's meetirig to even begin to cover. It is something that can profitably be brought up at any general meeting in the future.
The following is just an indication of what might be followed up, studied and discussed to our advantage:
Knowing more about our own product is probably the first prerequisite. One cannot know too much about Redwood, the problems of its manufacture and its merits as a general utility wood. No matter how much experience we have had we are continuously finding new things about Redwood where it is giving extra satisfaction. In other words, the more you know Redwood, and know how it compares with other products, the more you appreciate it.
No product is perfect, they all have some defects and Redwood naturally is not the exception. The tendency is to hear more about and over-emphasize the few defects. The way to counteract defects is to know about and "play up" the merits. The Salesman Contest for good points on Redwood was put over mainly to give us this information.
As one old-time California lumberman said, the general building public does not appreciate Redwood. If they had to get along without it they would then more appreciate its really wonderful qualities. This is particularly true of properly dried Redwood, as improperly dried Redwood is a very inferior product for many purposes.
Therefore, one of the first steps in better salesmanship is to know Redwood, having an appreciation and an enthusiasm regarding its many good qualities. A thorough knowledge of the merits and defects of other competitive products is a wonderful help towards increasing our appreciation for our own product.
Besides more thoroughly knowing about your own product there is a big field for study and improvement in personal qualifications as:
Personality-how important it is in making sales.
Enthusiasm-how necessary it is for putting over what rve are trying to accomplish.
Sensitiveness-which is necessary in giving us tact and giving us a better understanding as to the thoughts and'ideas of the buyer and how we can best try to lead him the way we want.
Taking a positive attitude and not a negative attitude. How many times all of us really talk ourselves out of making a sale.
Being cheerful and optimistic has a wonderful psychological efiect.
And, finally, keeping everlastingly at it-that is, really working-is a mighty big factor in real salesmanship and is almost necessary before rve can make effective any of the aboire qualifications.
Salesmanship generally, for people that are proficient in it, is the most fascinating occupation that cah be found. There are particularly wonderful opportunities in Redwood. Redwood has to be sold and will be more sold in the future on a quality basis, and it takes salesmanship to put over quality products as compared with products that are sold merely on account of comparatively cheap prices. Selling commodities merely because of price is not salesmanship at all, and if everything was sold just on a price basis there would be no such thing as prosperity.
All the permanent improvement that makes towards better living conditions has come about through the proper marketing of better quality goods, not by price cutting but by salesmanship.
The Redwood Salesmen have a wonderful opportunity in cooperating to help put over the Redwood stoiy to the general public. They can do this by, first, fully knowing what the California Redwood Association is doing; second, by trying to get retailers to pass the Redwood story on to their customers; and third, by trying to find and then turning in all the arguments and examples in favor of Redwood that are all around us and, so far, are unrecorded and uncapitalized.
We can have a slogan that 1927 is not only going to be a year for better salesmanship but.it is going to be a Redwood year, and-it is largely up to us and our better salesmanship to make it a better Redwood year."
Jack Thomas, Los Angeles manager of the Coos Bay Lumber Co., states that the burner at their large mill operations at Marshfield, Oregon, was destroyed by the heavy winds on February 18. Until a new burner is installed, he states, it will curtail their operations for about a month. It will reduce their mill cut about'300 thousand feet per day.
Stanley Murphy, the Pacific Lumber Co., Scotia, was a recent Los Angeles visitor where he spent a few days conferring on business matters with A. L. Hoover, the company's Southern California representative. Mr. Murphy was returning from a two weeks' trip to Arizona. While enroute to the mill, he planned to stop at San Francisco for a few days, to confer with officials of their San Francisco office.
California has Climate, Floridp has Real Estate, Kansas has Wheat an California has the Edditer of THE CALIFORNIA LUMBER MERCHANT, but beeleeve me the only thing this town of mine is over producin at present is CREDIT fer some of them glib tongue fellers that thinks they is franking themselves over the River Styx by efficieolt sellin has by usin the methods of Demostheekness an Annernias has propper an well sold more an menny of them necessary an essential things that folks only needs to buy oar the installment plan fer to be worn out before they are paid for if they ever is, an at present I air:r't figgerin menny bills, an I cant in the near future see:rny reason fer people to come and buy Lumber an Putty from me unless some of the Business men and Bankers that profits by this kind of credit business an the Nals Papers, an other periodicals that gits lots of advertisin out of the installment sellers will begin an commence right npw an tell folks to begin agin an save their money to buy Lumber an build houses an then I figgers things will agin come my way fer I has THE CHEAPbsr r.ulrsER AT THE cHEAPEST PRrcE.
4 cats l)/1622% face Clear Maple Flooring;
? cats 13/1622% face No. I Maple Flooring;
2 cars l3/16x2% face Factory Maple Floor' ing;
t cats l3/l6z2Y+ face Clear Birch Flooring;
2 cats l3/16x2/t face No. I Birch Flooring;
2 cats l3/16x2% face Factory Birch Flooring;
1 car n/rc1% face Clear Maple Flooring;
I car l1/l6xl% face No. I Maple Flooring;
l0o,ooo f..i-1t6 and wider Sel. oc Btr. Kiln Dried Birch; also a nice stock of t/H/4 and 8/4 Birch'
'Western Representative JEROME C. GRIPPER 714 West l0th St. ' Los Angelec KNEELAND-MCLURG
The success of the Southern Pine Association's efforts to organize into sectional groups the salesmen of its subscriber mills becomes apparent now that the initial work in this direction has been completed. This idea of holding group meetings of Southern Pine salesmen resulted from answers received to a quegtionnaire which the Association circulated among the salesmen soliciting suggestions for the better merchandising of its product.
Secretary-Manager H. C. Berckes put into motion this plan in the beginning of December when the first meeting of Southern Pine salesmen was held in Chicago. So outstanding was the success of the meeting in question that the original plans of the Association were greatly amplified and an extensive program of 10 similar meetings was scheduled for January and February of this year.
The excellent advantages of these group organizations is notable in the enthusiasm aCcorded them not onlv bv manufacturers and salesmen of Southern Pine but aiso'by the the retailers in whose territories the meetings were held. Although the Southern Pine Association was the creative force behind the organization of the groups, local representatives'of its subscribers in each district were encouraged to conduct the business of the meetings.
It is evident that the present number of groups will multiply in order to cover thoroughly their designated territories. For instance, in Syracuse the nucleus of three organizations was formed. ' The committee appointed at this meeting is expected to resolve itself into groups to embrace, first, the New England States; second, the New York City area, and third, middle and western New York State. Moreover, at the Memphis meeting it was decided that two similar groups should be created for Tennesseeone for the eastern and another for the western half of the state, the latter including the state of Mississippi.
In view of the beneficial results of these activities, it is certain that the sectional groups will continue to function, holding meetings at regular intervals to increase the efficiency of Southern Pine sales representatives.
Upon the arrival of the S.S. Jalico today from Salina Cruz, Mex., the first shipment of Mexican lumber to be brought into a Pacific coast port for several years- will be unloaded here for the Benson Lumber company. The Jalico's cirgo will consist of 100,000 feet of Spanish cedar in three-foot logs.
This lumber shipment may mean the beginning of an extensive lumber trade with Mexico for San Diego, since this city is the first port of call for steamers coming up from the south, and is well situated to be a good distributing point for the lumber.
Members of the Annual Meeting Committee of the National-American Wholesale Lumblr Association recently met at Pittsburgh to discuss convention and other assdciation plans. The meeting to be held at the Ambassador Hote-I, Atlantic City, April 2O-2L, will consider practical problems of vital interest to the wholesaler, particularly with a view of meeting a desire from the members to develop more efficient distribution.
Such questionc as thc follo,wing will bc discurscd; Will the ndrolcsalcr of thc future bc a rrclumc dietributor? Hqry can he bect convince manufacturcre that romc existing mcthods of ro-callcd dircct selligs opcratc to ^the_ mills' disadvan-tage, ctc, Live, wide-ar& wholesalcrs r-ccognize the value of their filnction and it il erpoctcd thc convcntion discussion will dcrrclop ideas wtrich will ma&c ttrir function of greatcr value to both mill and curtornsr.
The wholesalers' responsibility in the Trade Extension campaign will be considered and report submitted of the results to date. Steps will be takenlo broaden this effort throughout the industry.
The Committee on the Cost of Conducting a Wholesale Lumber Business is underway with its survev and. it is evident from the response do far received. that ihe c'or.tn.tttion will have interesting data before it in the way of definite cost exhibits-something heretofore not available.
Lumber Credits constitute one of the most important questions to the distributor today and J. H. Tregoo, Ex- ecutive Vice-President of the National Associationbf Cred- it Men, and recognized as a national credit expert, will lead a discussion on this subject.
_.The social arrangements will be ample to provide enough diversion from the business side of the meeting, and Secietary Schupner states that the plans this year-will bring a large attendance.
Those who attended the meeting at Pittsburgh were: President F. S. Underhill, Philadelphia; C. A. Goodman. A. man, Marinette, Wis. ; F. R. Babcock, Pittsburgh; Dwight Hinckley, Cincinnati; Max Myers, Clevelind; W. -H. Schuette, Pittsburgh; G. I\{. Stevens, New York, and W. W. Schupner, Secretary.
The Pickering Lumber Company will open up this spring a new logging camp below Strawberry, the area including some 4500 acres. The land is said to be the finest in the state, experts estimating that it will yield 4O,000 board feet to the acre. For the first time tractors will be used in their logging operations.
Work of clearing the ground for the Dill Lumber Comqaly's new- yard at Arlington was started on Monday, February.2l. Several thousand dollars will be spent in constructing a new modern lumber yard, which will also include an attractive office and store foom.
..OUR CUSTOMERS WILL TELL YOU''
More than 400 attended the Lincoln's Birthday Party, sponsored by the Westwood Hoo-Hoo Club and the Me Kea Post, No. 80, American Legion, which was held at the Westwood Hoo-Hoo Auditoiium on the evening of February 12. Following a dinner, there was a delightful prog'ram of singing and dancing.
Joseph G. Ganahl, former head of the old established lumber company of that nane, passed away February 23 at the family residence, Twenty-seventh and San Marino streets, Los Angeles. Mr. Ganahl, who was 65 years old is survived by a widow, Joseph A., Walter L. and Thomas J., two daughters, Mrs. Marie Schnack and Mrs. Estelle Pain, two brothers, Eugene F. and C.C. Ganahl, three sisters, Otella L. Ganahl, Sister Marie Ignatice and Mrs. Reiss of St. Louis.
Mr. Ganahl retired from business thirteen years ago and for the past several years has been an invalid and closely confined to his home. His passing is regretted by a host of friends made through his long residence in Los Angeles and many old-time residents throughout Southern California, who have known and respected him for his unfailing courtesy and integrity in business relations.
George Knudson, W. R. Chamberlin & Co., San Francisco, was spending a few days' vacation in Los Angeles around the first of the month. He made the trip down on one of the company's boats. Jack Rea, manager of the Los Angeles office of W. R. Chamberlin & Co., had George in tow and was showing him the sights of the Southland.
RHINELANDER, wt!i.
In "Robbins" Flooring you arc aasured of thc vcry fincst that has cver been, or evcr will be produccd. Our geographical location, the modcrn machinery in our mill, and the type of men who make our flooring. all go to make ttria statement poeeible. "Robbins" Maple and Birch Flooring ie the best.
Soutbcrr Cdifornle:
C. J. LAUGHLTN, aat P.tnlcra llccurltt* Bldl., Lor Al3obl
More and more, lumber dealers are realizi.ng it is easier to sell Creo-Dipt Stained Shingles than ordinary shingles-and far more profitable. And on a new or old home genuine CreoDipts mean far greater value to the home-owner per dollar invested, because they are made only from selec[ed cedar, spec'ially stained and preserved to save paint. Lay them right over sidewalls on old homes and save fuel as well as paint. Write for our dealer proposition today.
Creo-Dipt Cornpany, Inc., Oliver St., N. Tonawanda, N. Y. J. C. Skellie, Bldg. Material Ddhibit, Metropolitan Bldg., Broady-ay a! Ft-!t! .qt., L.os Angeles, Calif. Alfied J. Helf, Building I\{aterial Exhibit, 77 O'Farrell St., San Francisco, Calif.
LUMBER
BEVELLED SIDING MOULDINGS
BOX SHOOK
CUT SASH AND DOOR STOCK
At so
DOUGI.ASI FIR AND WHITE FIR
WESTERN SALES OFFICE
No. t0!-!c lto-d-ocL Bdldr3
6tl Mrrlrrt St
SAN FRANCTSCO, CALIF.
Nofth"fn Celtfonlr:
CEORGE C. CORNTTIUS, Ancricu B&k.Bldt., Su Fnnctrco
W. G. KAI|MAN SALES MAI{AGER,
s(X.ITHENN CALTFONNIA AND AruZOT\TA NEPRESENTATIVEIS
FLETCHER & FRAMBES, INCO
RIvc. - Strory Brdlda3
LOS ANGELES, CALIF.
A man had been bitten by a savage dog. Within a few days he was taken violently ill, and the doctor was called in. A few moments' examination, and the doctor's face was very grave indeed.
"f certainly regret to have to give you this news, my dear sir, but it is my duty," he said, 'lto tell you that yotr have a fully developed case of'hydrophobia. You will be dead in .a very short time."
"Are you absolutely certain, doctor?" asked the sick man.
A series of lectures is being given on "Salesmanship" and "Merchandising" by Mr. C. A. Gummer, Professor of Economics, of the University of Southern California, and are being conducted under the auspices of the Los Angeles District Lumberrnen's Club. The lectures are given at the Los Angeles City Club, and are held on the second and fourth Tuesday of each month. Dinner is served at 6:30 p.m. with a business session following. E. D. Tennant, secretary-manager of the Los Angeles District Lumberrnen's Club, states that lumber salesmen are especially invited to'attend these lectures. The next lecture will be held on Tuesday, March 22.
E. D. Tennant, secretary-manager of the Los Angeles District Lumbermen's Club, has moved his offices from the Central Building to 626 Chamber of Commerce Building. His telephone numbers are WEstmore 8780 and.8778.
"Entirely," replied the doctor; "you have every symptom fully developed."
The sick man reached for a sheet of paper with one hand, and for a pencil with the other, and began writing furiously away on the sheet. The doctor looked on in amazement.
"What are you doing?" he asked, "writing your will?"
"No," replied the patient, "I'M MAKING A LIST OF THE BLANKETY BLANKS I'M GOING TO BITE.''
B. W. Bookstaver, Bookstaver-Burns Lumber Co., Los Angeles, is in the Northwest where he is looking over lumber conditions and calling on their mill connections. He will make his headquarters at the company's Seattle office, and accompanied by Roger Jayne, their representative in the North, he will visit the mills. Mr. Bookstaver is making the trip by machine and reports from their Los Angeles office state that he made the trip to Portland in fast time. He left Los Angeles on Saturday, March 5, and his business associate, Mr. L. G. Burns, stated that he had a wire from Mr. Bookstaver on the following day, Sunday, announcing his arrival in Portland.
George Burnett, prominent San Joaquin Valley retailer, was a Los Angeles visitor during the first part of the month where he spent a few days attending to business matters and calling on the lumber trade. George is manager of the Tulare l,umbbr Co.
Business troubles to weak men are obstacles; to strong men th"y are just hurdles.
By Jack Dionne
The world har mumbled and jumbled and paid tribute to rnore old and elToneour gage, and hailed them ac the errence of wirdom, than it har any conception of.
We've tdkd of lotr of them in there columnr. Shakecpeare and other great men have over-rold the world on tte blown-up notion that "Opportunity krockr but oncq" and thereby dimmed the aspirationr and ambitionr of millionc of men, and there never wa! even a remblance of truth in tte thought.
.Another epigram that har been venerated in thir counhy ever rince it war printed, and held up as a pure pearl of human wirdom on tenr of thourandt of occasionr, ir the one I have in mind right now, becaure I have been reading and hearing it often of late.
That's the one that Emercon wrote about how if you make even a moure-trap better than the other fellow makes, that even though you live in the depths of the forert, the world will make a beaten path to your door. It'r a good thing that buriness men take no rtock in euch impractical rot, or they would all rtanre to death. There miy, rome time in the world's hirtory, have been a time when that moure-trap rtory might have had rome foundation of fact, but I cantt imagine when it war.
The great Englirh poet, Gran in hir moet beauti- ful "Elegy rin a Country Chuich Yardr" uttered thoughtr in thir rame direction that tvere a thourand timer nearer thc tnrth than thir rnoute.trap idea of Emerron'r. Gray rang of thorc who hrvc lived, had wondcrful thoughtr, porrcred mighty powerr, and
Work has started on the construction of a new lumber yard at Wilmington which will be known as The Coast Lumber & Supply Co. The nerv yard will be located at 521 East Anaheim Street. R. P. Holmes, for the past few years with the Wilmington Builders' Supply Co. of Wilmington, and Sidney R. Francis, of St. Louis and Los Angeles, are the owners of the new company. Mr. Francis is a son of the late Governor Francis of Missouri.
died without the world ever rrrpecting ttcir poercr. rion.
Not only bettcr moruc-trap makcn, but "Mutc, ingloriour Miltone" had gonc rnder the rod and never been heard of, in Gray'r beautiful and truthful rtory.
No, bruiner! men, dontt let anyone try to put ttat Emerron idea over on you, becanue if you do your "rnouse trapr" will rtay on your rhelvec a long time, and there won't be any beaten pat[ to your door.
In thir day and generation it ir not only necersary that you build a better moure-tfap than the other fellow, but it ir iut ar important that you force a whole lot of people to rurderutand and appreciate that fact. And it won't help for you to tell thert only once or twice. No matter how good your mouse-trap may be, you have got to make it right, advertirc it right, and sell it right. And if you don't do the last two, the firct one won't keep you from business starvation, and don't you forget.
Emerson war evidently in collaboration with the author of "Everything comer to him who waitr.t' If anythins come! to him who waitr in thir day and age, we haventt been able to trace tbe fact.
Opportunity reemr alwayr ready to corne running to meet the fellow who it out gunning for her, and ehe har alr i6q61ting habit of hshting on the choulder of the fellow who b rbooting jurt a little etraighter and more forcefully then -tht sommon herd.
L. A. Morrison, San Francisco, representative of the Eastern & Western Lumber Co., was a Los Angeles visitor around the latter part of February where he spent a few days prior to his leaving for Arizona. He was making his semi-annual trip through the Southern California and Arizona territories where he was making a survey of lumber conditions and calling on the lumber trade.
Febrnary 25,1927
I am happy at the invitation of this Association to be in the Northwest -a!;ain. I spent several years of my boyhood- in Seattle and learned Io love the woods and the waters and the beauties of the Pacific Northwest. Even today, when I pass a lumber--merchant's place of business, the sweet smell of Oregon and Washington lumber makes me homesick for the sights and scenes of Seattle.
Moreover, your secretary made a record with me in iqviting me an entire yeai ahead of time, which is the longest-notice I have -yet had of an assignment on a speaking program' It makes me feel somewhat like the German tumbler who ran three miles to jump over a mountain and was so tired on reaching the base of the peak that he lay down and went to sleeP.
I shall be brief in my discussion of "Ideals of Western Business," Somewhere in my early experiences, I learned of an old Indian custom (it may have beeh from the Siwash Tribe hereabout)- of permitting the-Indian orator to speak onlv as long as he gould stand on ond leg. This was and should be continued as an effective way of preventing tedious discussion.
1\{oieover,-I do not want to give you too involved a discussion so as to parallel the case of the young lawyer before the learned judge, whb, after a very lengthy and verbose statement of his case, wttiitt tirea the judge immenseiy, stopped and inquired, "Judge,-.do you follow me?"- And the answer was, "If..I thought I could find my way back alone, I would leave you here."
Bdt. io mv task. Confucius said, three thousand years ago' "Every truth has f6ur corners." I give you one, and it is for you to find the other three. I can but refresh your minds on what you already know and perhaps induce thought, which is one of the benefits of our conventions' I have been in business thirty years and have been a student of that profession. While in my-youth, I-was fond of history, the world and its peoples. Being thiown with business men constantly, *ith dis*av I- seirched in viin for any record of those who served in the past-years, such as business men, artisans, husbandmen. All history seemed a record of political changes, with wars and kings and rirlers, their failings and their vices.- It was as if the history "ih".o*i were written around the election and tenure of office of vour Chief of Police. " -Slt.
.u.tt "t the dawn of history, following traditionary dayg'' I *"r "ble to read inio my study that the Phoenicians, abo-ut- the tim€ of the birth of Christ, were the foremost business men of the world' oossessins courage and initiative. They sailed their ships over the Midit"tri'n."n, o-ut through the Pillars of Hercules, into. the un["o*" Ait""tic to the lsles of Britain, and carried the civilization of Enrvpt wherever theY went' - IaT;'to the Phoeniciahs that the world is indebted for perhaps the-ereatest prft to civilization, in that: finding a little known tribe in uiper Egypt, known as-the Hyksos. using an alphabet, they carriid this, lhe first germ of learning and expression by the- r 'ritten word, through all their travels, making the world as we know it todav possible. --io
tii-tro- gaining credit or honor for its service to the wo-dd, lu!l".rs in thoJe day-s was a name coined in derision by. a sotdier' ;;i"s' from "busy-ness," in other wotds, being always busy' To such a-n extent was the belief of inferiority present that, in mythology ii;; held by the ancients that, from the pagan- gods -the 'rulers "ttd' F;ttgt spiang from the head, the warriors, from the thighs' ""J tteiusii'tess-rnen, those who served, from the feet'
After the Phoenicians in their supremacy of the then known world, Greece, the Roman Empire and then the Republic of Venice, were the .commercial centers of the known world. In fact, Venice, the Mistress of the Adriatic, continued its business leadership for several centuries. The same decade that heard the thunder of the battalions of the great Napoleon saw the last of the Doges whose reful had gathored the commerce, the art and the culture of the world.
Following that, Spain and Portugal, then the British Empire, and now America has received the torch of world leadership in commerce and industry. In fact, to commerce the world is indebted {or the discoveries that were made, beginning with Vasco de Gama's finding the route around Africa to the Indies, Columbus discovering America, Sir Walter Raleigh, Henry Hudson, Sir Francis Drake, all were intent upon finding new trade lanes that commerce might move more easily, all in the service of those who might benefit by shorter routes.
There must be an underlying reason for the lack of respect due to the great business men of other days. I have always felt that the great builders deserved honor and immortality; those little known men who built the cities of Greece and Rome, who paved the roads of Imperial Rome, who built the great cathedrals and arches and the splendid structures of old Europe, and the modern cities of London, New York, San Francisco, of Tacoma and Honolulu.
To my mind, the main reason for this disrespect to those,in business-was the known fact that business was dishonest, cheating was rampant. It was customary to sell one thing and de,liver another; to sell all at different prices, depending on the shrewdness of the buyer; to take advantage of the young and inexperienced to such an extent that there arose in English jurisprudence the doctrine under the common larq, known as "caveat emptor"-"let the buyer beware."
Business was done in great fairs or bazaars established yearly, where products were sold and exchanged, and which were the various temples dedicated to dishonesty and disreputable dealings. I know no more charming example of earlier days than that extract from the classic stoiy of Oliver Goldsmith, "The Vicar of Wakefield": the family becoming so poor as to require the selling of their favorite horse, the son Jacob was sent to the neighboring fair where it was thought that the animal would bring thirty or forty pounds. Much.to the dismay of the good Vicar and his family, Jacob returned jubilant from the fair, and instead.of money he had brought back with him a gross of green spectacles.
In a modern sense. it was like the coon who sold the blind mule to a white man and, upon the animal being brought home by the purchaser, he stumbled greatly, knocked his hoofs against the curb, and finally entering the stable hit his shoulder on a post and ran into the manger stiiking his head, when he came to a stop. Wb.tt the white min charged the coon with having sold him-a blild mule, he replied, "You're mistaken, boss, that mule ain't blind. He just don't give a damn."
All this has changed, and it has changed in what we have come to know as the Industrial Age, the Industrial Era, and that change has been of tremendous benefit to the world.
Adam Smith, in'his remarkable work, "The Wealth of Natioris,?' published about the year of our independence, computed the value -of the dotlars of the whole world at about one hundred billions. Contrast this with the Government estimate of the year 1926, that the United States of America alone has a value of four hundred billions and that the annual income of our country is sixty-five billion dollars.
In passing, you wilt be interested to know that it is estimated .that one-eighth of this annual income is invested yearly in new buildinss. and this does not include maintenance and repairs.
Howiver, to get back to the advance of the Industrial Era, particularlv to'the last fifty years. Much was due to the invention of machinirv, steam, electiicity and mass production, but to my mind the world is much indebted to American business. The world has tearned that all intelligent, useful efiort is sacred, and that man is best educated who is most useful.
This theory has been expressed and practiced throug! the one orice svstem ?or the weak and for the strong, through the increasing ionsci6usness of business that its own house must be in order. and throush the codes and ethics emanating first in the heart and then expr'eiserl by the mind in the various .seivice clubs, trade associations and finally -the United States Chamber of Commerce representing millions of business men.
This will to do right, to serve well, to be honest, to be fiithful to a trust, to deserv6 the respect of the world, is due to the belief that we must do right because it is right and not because it is expedient.
An otd Oriental philosopher. years ago. when asked to express in one word what would make mankind most happy. replied after a Dause. "Eouanimity." It is not possible to have equanimity unless w6 ir. considerate of others, just to those who serve us and whom we serve and, eoually important, just to our competitors.
One of the chief manners in which our ideals are exoressed is throueh- the Trade Associations, and I want to compliment the Westirn Retaii Lumbermen's Association on their work and en-
(Continued on Page 39)
(Continued from Page 38)
courage the organization's future progress. With that in view, I refresh your memories with the fact that Colonel Willey and Mr. Locock, who were sent to ,the United States in the interest of the Federation of British Industries for the purpose of learning why our country progressed so rapidly in this field, reported on their return to Great Britain. "that one cause of American industrial success was the Trade Association," adding, "The habit of meeting together frequently and exchanging experiences has proven to be of the greatest value to American industry."
Another such has perhaps not met your attention, unless you have read Fitzpatrick's study of business men's association, reading as follows:
"The growth during the past fifty years of business men's associations, particularly trade associations, indicates clearly a further gradual shifting of the basic directing forces in our industrial and commercial life from the individual or individual establishment to the organized group, and that in the gradual change there is evidence of a new structuralization of our economic life, implying social and political consequences as yet but imperfectly perceived."
But perhaps the greatest tribute, and the one which will ring the bell with each one of you present this morning, as it did with rne, is the significant statement by O. H. Cheney, President of the American Exchange-Pacific National Bank of New York, that "The time is near when a business man's membership in a trade association will be an important factor in his banker's judgment of his credit rating," for, it is explained, "That membership was a test of character since it showed ability to get along with one's fellow men."
If your work, if your association, if your ideals are important in the present state of our West Coast civilization, how much more sacred must this trust be when you consider that the vast empire which this association represents has but begun to grow. We have a sparse population and all the underlying fundamentals requisite to support a tremendous one, so that as we go about our affairs, whether business or association, let us realize that we must build for our future greatness and not just for our present importance.
To give you some idea of the possibilities in the ten Western States, I have time to touch on one point only, namely population, although in my talk tomorrow night at the banquet I may discuss this subject more at length.
The following startling figures are taken from the United States Census Bureau report and are, therefore, authentic, and on account of the figures running into the millions you may perhaps think I an talking about the population of Los Angeles. Here are the figures and the deductions I draw from the advance in population in the States covered bv vour
At the same rate of growth, with four six-year perio-ds between now and 1950, the population will be, as estimated by Herbert Hoover, 150,000,000 in the U. S, A., and with the same rate of growth as discussed above, this will mean an increase in the sarqe proportion in the ten West'ern States of 10,000,000 additional.people' -or more than twice the number already living here, during the next generation.
In -view, then, of these great facts showing the importanc-e of ideals in the progress of mankind, you should endeavor to have every dealer in all the-ten States, who is eligible- to -become a meniber of your association, to maintain intact its.ethical p-ractices, to be loyal ind enthusiastic members. But, even though this is not accomplished at once, be not discouraged, for it has ever been small groupj of enthusiastic men who have moved along a world-reluctant to chattge. And, if some balk at the expense involved in becoming memberi, tell tliem for me that there are many persons wlro are in favor'of a movement but do not always want to pay for its benefits, and illustr-ate it with the story of the man who received the letter from a Slack hand society, asking him to deposit five thousand dottars under the old appie tree by midnight.or- they would steal his wife. In a short time his reply was received, and it read: "I haven't the money, but I am in favor of the movement."
'
So, atl those in the great Western States,you r€present he-r-e,todav.'from Canada to the Mexitan border, from the Rocky Mountains in their majestic beauty to the golden shores of- the smiling Pacific, should join you in expressing the Ideals of Western Business, si\outd keip frish and untarniJhed the ideals of those heroic men'and women who first came over the plains and mountains to people our West with their courageous progeny.
And, if you serve the Association in the duties of its work as officeri or 'on the committees, in any of its tasks for all, reme-mber that "It is easy to be served, but -to serve others tates patience, tact, diligence ind industry," and when you do this, giving of your time,. of-your life, of your resources perhaps for others in your r"-" bo.itraas, remember the saying of one of our most famous A*"ri""ttt' "'ihe dead carry with-thJm in their clenched hands only that which they have given away."
Announcement has been made that a new lumber and manufacturing plant is to be erected in the Hynes-Clearwater DistricT. - The promoter of the enterprise is W. E. Scamerhorn of Stube;ville, Ohio. Mr. Scamerhorn, who was formerly a prominent lumberman in Ohio, has been on the Pacific Coast for some time and recently closed a deal for the purchase of the site of his new plant.
The S. E. Slade Lumber Co., who were formerly located in the Van Nuys Building, are now in their new omces in the Petroleum Securities- Building. Art Penberthy, the well known Los Angeles lumberman, is the manager of the Los Angeles omce o-f the S. E. Slade Lumber Co.
Total increasee, U. S. A., in six years, 1920 to 1927-from 105,000,000 to 118,000;000. being increase of 13,000,000, of which increase over two and one-half mitlions were in the ten western states with a population of only 8 400,000 as opposed to an increase of ten and one-half millions in the other thirty-eight states with a population of 97.000.000.
This shows an increase ol 25 per cent in the Westertr States in six years which is four times the normal growth of the rest of the u. s. A.
GRITZMACHER & GUNTON
Wholcnlcrr
112 Markct SL - San Francirco
Tclcphonc Suttcr 7090
Dou3hr Fir - Sprucc - Rcdwood
Rcdwood ead Ccder Shin3lcr
Fir Pilin3 - CGder Portr
Split Rodwood Productr
Ajoatr: A. F. Cab Lurbor f.o. Tllhnoolq Orrgo
The logging sup€rintendent of a big 'Western corporation receilt-ly -received the following note from one of his IOremen:
"I'm sending the accident report of Kelly's foot when the log rolled over it. Now, under 'remarks,'- do you want mine or do you want Kelly's?-Timely Topics.
of Conrnorco Bld3. Fifc Buildin3
Hcre ir enothcr "-arnFlc of rtirtic dcrign in rcccption bd\ d'enronrtrating thc bcaotiful eficcte that mey be obteincd with wood. Thc errangpncnt of the rtaitvay rddr to ttc appcerancc of rpacioruner. fac handromc EirrorGd door opcnr into a clorct or rtorcroom rndcrncath thc *airr.
Fred Roth, San Francisco, State Hoo-Hoo Counselor, announces that arrangements have been completed for the reception to Arthur A. Hood, Minneapolis,- Snark of the Universe, upon his arrival in Northern California.
On March 11 Mr. Hood will be met at Hilt by Vicegerent Snark, A. E. Stonehouse, where he will be -the-guest it a luncheon. Mr. Hood will then leave for McCloud, where a Concatenation will be staged that evening under the direction of Vicegerent Snark, C. T. Kernohan.
On Saturday evening, March 12, Mt. Hood will be- the guest of the lumberm& of the Sacramento and Stockton Districts, at a dinner to be given at Sacramento. Following the dinner, arrangements have been made for a Cancatenition. Sunday moining will be spent visiting Fort Sutter and the State Capitol grounds at Sacramento. Sunday afternoon will include an automobile drive to San Francisco in time for dinner at Julius' Castle.
Monday morning, March 14, Mr. Hood will enjoy an automobile drive about San Francisco., At luncheon, he' will be the guest of the Bay District lumbermen at a large' luncheon to be held at San Francisco. Peter B. Kyne, former lumberman and one of America's foremost writers, will also be a guest at the luncheon. Arrangements have been made for Mr. Hood to have a meeting with Captain Robert Dollar, in his offices at the Dollar Steamship Co., during the afternoon. In the evening, a monster dinner and Concatenation will be held at the Mark Hopkins Hotel, with Mr. Hood as guest of the evening.
Tuesday, March 15, Mr. Hood will be the guest, of -the East Bay lumbermen, at a large luncheon to be held at Oakland. In the afternoon, he will enjoy an automobile drive through the grounds of the University of California at Berkeley, and other points of interest in Alameda County.
Wednesday, Thursday and Friday, March 16, t7 and 18, will be spent in the Redwood Region of Humboldt County, where an inspection will be made of the Redwood Reforestation operltions in the Redwood District' Visits will also be made to the large Redwood mills at Eureka, Scotia, Samoa and Crannell.
On Saturday, March 19, Mr. Hood will attend a large meeting of the Coast Counties lumbermen at San Jose, arranged for by Snark Al Hubbard, which will be followed by a Concatenation in the evening. On Sunday, March 20, he will visit the Blossom Festival at Santa Clara.
Mr. Hood will leave for Susanville on the night of March 20, where he will be met by Vicegerent Snark William C. Graf, the following noon. Following a reception at Susanville, he will leave by automobile for Westwood, where a celebration and Concatenation, arranged for by Vicegerent Snark J. N. Boshoff, will be held on Monday evening, March 21. On Tuesday, March 22, accompanied by Vicegerent Snark, William Stoddard of Quincy, IVIrHood will see the sights of the beautiful Feather River Canyon. He will leave Quincy that evening for Fresno, where arrangements have been made by Vicegerent Snark W. P. Johnson, for a large Concatenation to be held at Fresno on Wednesday evening, March 23'
Following the Fresno reception, Mr. Hood will leave for Los Angeles.
The regular meeting of Hoo-Hoo Club No. 2 was held at the Ellte Cafe, Los-Angeles, on Thursday, February ?4. President B. W. Byrne presided. President Byrn:' -whg' had just spent seven weeks as a member of the Federal Jury-in thi case of the United States vs. General Estrada ior-violation of the Neutrality Laws, gave an excellent talk on the proceedings at the trial. General Estrada and about 100 of his followers were on trial for trying to incite a revolution against the Mexican government' The next meeting rvill be held on March 10.
The regular meeting of Hoo-Hoo Club No. 9 *19 held at the Palaie Hotel, Sai Francisco, on Thursday, February 24. The meeting was designated "sudden & Christenson Day," with J. Edward Tietjen as chairman of-the dqf.. {\e spe.ke. of tLe day was Louis F. Byington, who had for his sirbject, "San Frlncisco." J. Walter Kelly presided over the business session.
A. B. (Bert) Johnson, Jr., has been appointed Scrivenoter of the day Diitrict, suiceeding Ed. Martin who is now located in Los Angeles. "Beit" is associated with his father who operatei the A' B. Johnson Lumber Co' of San Francisco. He is very popular with the lumber fraternity of the Bay District and ln active Hoo-Hoo worker'
The Tom A. McCann Hoo-Hoo Club, of McCloud, staged a minstrel show, "The Darktown Strutters," on February 5 for the purpose of raising' funds to equip -a ^municipal playground^ at McCloud. Ttre show netted $300 for the cause.
The Club held its regular monthly meeting on February 7 and plans were discuised for the development of *. T"nicipaf playground. The McCloud River Lumber Co' has don^ated the"site, covering about six acres, and the Club is planning to secure fundi for a building and equipment' About 67OOO witt be required to complete the project. .
To piomote the furthir use of Wooden Boxes, the Club has furnished speakers on this subject, to -address lhe Lions' Clubs in-Dunsmuir, Mt. Shasta and Yreka. The Club's activities on this subject will later be extended to include all of Siskiyou County'
Bruce L. Burlingame, Los Angeles, Southern California representative for -the Santa Fe Lumber Co., is- spending several days calling on the lumber trade of the San Diego District "ttd th" Iirperial Valley. The Santa Fe Lumber Co. are the California agents foi the Central Coal & Coke Co., with mill operations at Vernonia, OrgS91.
In discussing kitn Dried Common, which his companydistributes forlhe "4 C" interests, Mr. Burlingame states, that many of the retail lumber dealers in the Southern California territory look with much favor on Kiln Drigd Co-tnott, and thai his customers are well pleased with the shipments they have received.
The First good level is Right Doctrine. Walk fn fear of Dharmam, shunning all offense; In heed of Karma, which doth make man's fate; i4 lordship over sense.
The second is Right Purpose. Have good-will To all that lives, letting unkindness die
And greed and wrath; so that your lives be made Like soft airs passing by.
The Third is Right Discourse. Govern the lips
As they were palace doors, the King within; Tranquil and fair and courteous be all words Which from that presence win.
The Fourth is Right Behavior. Let each act Assail a fault, or help a merit grow;
Like threads of silver seen through crystal beads, Let love through good deeds show.
Four higher roadways be. Only those feet
May tread them which are done with earthly things, Right Purity, Right Thoughg Right Loneliness, Right Rapture.
-Lord Buddha'"The right price is not what the traffic will bear.
"The right wage is not the lowest w?ge a man will work for.
"The right price is the lowest price an article can steadily be sold for.
"The right wage is the highest wqge the employer can steadily pay."
Ford in "Law and Labor."
-HenryFirst Stene-"fsn't it terrible tfie way we girls have to work these days?"
Second Steno-"I'll say so. I wrote so many letters yesterday that last night when I said my prayers, I ended up with "Yours very truly."
16 C-alif. St - Srn Fnncirco
Ideals are like stars; you will not succeed in touching them with your hands, but, like the seafaring man on the desert of waters, you choose them as your guides, and, following them, you read your destiny.-Carl Schurz.
I do not despise genius-indeed, I wish I had a basketfull of it instead of a brain, but yet, after a great deal of experience and observation, I have become Convinced that industry is a better horse to ride than genius. It may never carry any one man as far as genius has carried individuals, but industry will carry thousands into comfort and even to celebrity, and this it does with absolute certainty; whereas genius often refuses to be tamed and managed, and often, goes with wretched morals. If you wish for either, wish for industry.-Julian Ralph.
Papa-"Did you vin de footrace today, son?"
$sn-"!ss, papa, chust py a nose."
Papa-"Mine gootness, son, vat a victory !"
-Upson Poiqts.ft is more difficult to live on the level than it is to think on the level. In your mind you may have a pack of splendid ideals. You may admire fine actions, and abhor the other sort. But when it comes to putting these thoughts into practice, that is something else again. But it is better to think good and do bad, than to think bad and do bad also. We're not dtogether sure. that it isn,t better than it is to think bad and do good. That marks either a co\ rard or a hypocrite. But if you really think right, a lot of your thinking is bound to crop out in your actions. Keep the old brain or1 the decent track and it's apt to pull the rest of you along with it.-Selected.
Manufactuerc of California White and Sugar PineLumbcr Millr at Suranvillc and Hilg CaL lsqq)O,(m0 Fcct Annuel Cepecity
A D'iscussion of the Practice Used in the Quotation and Sale of WEST COAST LUMBER AND SHINGLES
By ROY A. DAILEY, Manager, North Coast District N ational- American W holesale Lumb er Ass o ciation, I nc.The practice or custom called "Underwcights and Ovcrweights" uscd in the quotation and salc of Wcst Coast lumber and shingles, grcw out of an idea that solvcd an important problem confronting the lumbcrmen of this section.
The.principal consuming markets for thcir products arc so far distant that transporta- tion costs are often grcatcr than the f. o .b, mill valuc of some grades and sizes. Tho problcm was, 6rst, to decrease this tremendous transportation cost, if possible, in order to compcte with other woods produced in scctions more fortunatcly situated.
Second:'To institute some uniform basis on which to figure delivered prices-a basis on which all West Coast manufacturcrs could competc on an'even footing, and which guarantced the buycr adcquate protcction on all quotations, enabling him to 6gure exactly thc cost of lumber, regardless of its origin or wcight--delivcred at his station
Thc answcr to thc first part of the problcm was obvious. The more thoroughly thc Iumbcr or ehinglee could be scaaoncd-up to certain limitations-tle cheaper thc cost of transportation. The sccond paft ea3 solved whcn thc manufacturcrs agrced atnong themselves, after long inveetigations and tests, on ccrtarn dcfinite cctimated shipping wcights for every size and gladc produccd -a basis on which to fairly and safely egtimatc the transportation cost and on which all manufacturcrs could equitably compctc.
They agreed for instancc, for thc purlrosc of figuring dclivered pricct" that l2"xl2" Rough Douglas Fir Timbcrs should be cg- timatcd at 3300 tba per M; ttrat 1x4" Fir Flooring, Kiln Dried, should wcigh 2000 lbs. pcr f,4 etc., on down the list.
In quoting delivcrcd prices, the estimatcd cost of transportation G calculated by multiplying thc guarantecd weight pcr M by thc correct freight rate. To this, the sellcr adds his f, o. b. mill price and quotes the sum of these two items as a guarantced delivered price at buycr's station. The actual weight of the stock is problematical, but this riEk is assumed entirely by the scllcr.
Where actual frcight charges collectcd by thc railroad are less than estimated freight chargcs bared on guarantced weights, the dlFcrence is called "Underweights," and belongs to the scllcr.
An "Overweight" is the cxcess freight charge collccted ovct and abovc the guaranteed freight. This is absorbed by the
seller when contract is bascd on guarantecd weights and delivered priccs.
Pricc Quotation Methods
Two itcms enter into the dclivered price of lumber at a given destination. First, thc agreed price pcr M f. o. b. cars at ttre mill; second, the cost pcr M of transporting the Iumber to destination
A ccrtain amount of West Coast lumbcr is purchased at an agrced price f. o. b. mill, with no guarantcc on thc part of the mill as to the wcight of thc stock, or thc cost of transportation, buyer paytns all freight charges and assuming all risk as to the actual cost of transportation.
This is the unusual method of purchasing West Coast stock for rail shipment, and can be successfully practiced only by trhose cxpcricnced buyers in close touch with ttc conditions undcr which their mill conncctions manufacture thc product, and who are willing to op.ratc on tfie law of avcragcs as to the ehipping weight of the stock that will bc loaded on such orders.
It must be borne in mind that thcre is a wide variancc of wcights on thc same specics, grades and sizcs of West Coast lumber, thc causcs for which start at thc location where thc trccs grow and follow down through thc difrerent etages and mcthods of logging, manufacturing, drying and rhipping.
Thc usual method of purcharing Wert Coast lumbcr for rail shipmcnt, and the safcrt for thc purchaser bccause it cnablcs him to know exactly what the lumbcr will cost at his station, is statcd in paragraph 7 of West Coagt Terms and Condition of Quotation and Salc as follows: (a) "AlI sales of Wcst Coast stock, whcre prices include cost of delivery, arc madc f. o. b. cara mill, freight allowed to dcstination o'r ratc agraed upon; actual freight paid by buyer upon surrender of original freight bill to scllcr being considercd as payment on invoice, (e) The sellcr guaranteee freight charges upon the basis of estimated weights adoDted by the Wcst Coast Lumbermen's Association."
Examplc: Buycr reque6ts a pricc on a carload of,2x4xl6' No. I Common Fir SISIE deliveted at a station taking a ?0c frcight rate from Coast shipping points. Scller figures his f. o. b. Mill price at $18.00 per M. To this he adds the cstimatcd coot of transportation by multiplying the estimatcd weight, 2,600 lbs. 1i'er M, by the freight rate, 70c per cwt., which figurer $18.25 pcr M freight. Adding thcse two items togethcr, he quotes a delivered pricc of $36.25 pcr M at buycr's station.
With this definite delivered price, bqyct can proceed to order the lumbcr, sccure in thc knowlcdge that, regardlcss of what thc lumbcr weighs, the stock will not cost him morc (or liss) than $36.25 pcr M f. o. b. his station. Buycr is not conccrned with thc amount of the freight bill on his shipment. He simply deducts thc actual amount of freight paid from the total amount of invoicc as part paymcnt and mails chcck for balance.
Notc l: The 260O lbs. per M is the cstimatcd weight on this particular itern, adopted by the Wcst Coast Lumbcrmcn's Association,
Notc 2: 26m lbs. multiplied by 70c actually figuree SlE.20 instcad of 118.25 as etatcd abovc. Howevcr, it is customary to make quotations on "cvcn quartcf, dollarg" and in this case 5c war added to makc $18.25. In caac actual computation of freight is llE.lQ for inrtancc, the lOc is ordinarily dcduCcd in order to makc quotation "evcn moncy."
Quotations on 'F. O. 8. Mill Barir"
To Chicago Buycr: 'Will furnirh tbirty thourand fcct Fir Drop Siding your hquiry Junc fiftecnth at thirqy-two dollars pcr thousand f. o. b. mill basir Prompt shiprnent."- Wcst Coact Scller.
Many ouotationr on Weot Coast lurnbcr producis irc madc thie way and frcqucotp thc quection ariscs "what ir rncant by 'f. o. b. rnill basis'?"
By 'f. o. b. mill ba!ii," ttc rcller mceat that he will furnirh thc lumber at a ccrtdn baee price f. o. b. cars mill; agro!8 that if lumber ehippcd rcighr rnore than drc crtimated wcight pcr M publishcd in thc Amociation lirt, rcllcr will alsumc payment of such additional frcight; and expectr that if lumbcr wcighr lcss than crtimated wcrg_ht, rcller will r.occivc thc bencfit of any saving in freight.
To Wcst Coact Seller: "Entcr order pcr your wirc today thirty thourand fcct two and better Fir Drop Siding Ship to ue et Elkhart, fndiana."
Seller' rhipa ordcr and invoicer about al follows:
lx6" No 2 Clt. & Btr. No. 106 Fir Drop Siding, 30,000 ft. at 132.00. 'l 960.{10 Eatimated Frcight 30,000 ft at 2,@0 lb* M. 60,dD lba. at 82/2c..... '. {95.00
Total tlelivcrcd price at Elthart,- Indiana....... .ll,{55.00
The Association estimatcd weight 04 lhE itcm is 2dl0 lbr. pcr M. The publi$ed
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"You might mention the fact in your article that we are following the teachings of Jack Dionne to a large extent in that rve now carry paint and hardware and give a generpl building service in the way of applied roofing and flooring and plan service and all that sort of thing which were corisidered heresy by the old-time lumber man. The fact that we have been in business since 1883 does not in any way in- ' timate that we are unreasbnably old-fashioned or dead on our feet. If anything, we are trying to keep a little ahead of the times." So wrote W. K. "Billy" Kendrick, in sending these pictures.
Yes, Sir ! This Valley Lumber Company, with its fortythree years of experience, is indeed one of those retail lumber concerns that bears all the earmarks of the {amous "Mr' Pep" himself.
From the General Manager down to the office boy they are convinced of the fact that opportunity has a habit of lighting on the shoulder of the fellow who is running to rniet hir, and they expose themselves to the advances of opportunity on all occasions.
In 1883, when Fresno was in its infancy, F. K. Prescott, and C. S. Pierce started the Prescott & Pierce Lumber Company, whch later became The Valley Lumber Company.
F. Dean Prescott, the present General Manager of The Valley Lumber Company, is the son of F. K. Prescott, one of the founders, and the character which his father built into the concern in its infahcy has been continued in its application by the son, so that the spirit of the firm has chinged but little, although its physical properties have burgeoned and bloomed.
Today the plant of The Valley Lumber Company, at Fresno, is one of the most workmanlike and businesslike retail lumber institutions in the State of California.
Please note the accompanying picture marked "Main Office." It will be noted that the large building in the rear of the lumber company office bears the hame of a pipe concern. Since this picture was made The Valley Lumber Company has leased that building from the pipe concern, and transformed it into another service department. They have painted it their uniform grey color which
covers the remainder of their plant at Fresno. It is 50 by 150 feet in size. This they have made a special warehouse and salesroom for their lines of roofing, wall board, plaster board, hardwood flooring, and several other eommodities, and the additional space gives them enlarged opportunity to show and push these side lines.
They have another special warehouse in which they stock, display and sell a complete jobbing line of Glidden Paint, and a big line of builders and heavy hardware.
They sell every sort of building material needed in Fresno, and they sell building service likervise, having a department that applies roofing, hprdware flooring, etc., thus giving finished service to the builder. Their stocks of lumber and all other materials are complete and at the service of the public.
In fact it would be more truthful to say that The Val(Continued on Page 45)
F. DcofPrcsott C'rllrral Muvga(Contintred from Page 44)
ley Lumber Company makes a business of furnishin-g building seni'ice than of furnishing building materials, for they hive gone deep into the thought of saving the builder the trials ind tribulations attendant upon building.
The Valley Lumber Company is not a one man concern. It could not be, and grow and develop at it has done. But it is headed by'a pow:erful man who believes in his organization, who ielecls the right sort of men and then looks to them for results. Such a man is F. Dean Prescott, one of the most useful and respected men in the retail lumber business in California, who guides and directs the destinies of The Valley Lumber Company. He has been with the concern through his entire business career.
And he has with him men who have devoted their energies to the company for long terms of service. W. K' "Billy" "Kendrick. is chief of these. He has been with the company for seventeen years, and is manager of the Fresno yard'
(They have a itting of yards in near-by towns') 'Smiling iliU""Kendrick wou-ld bL a good nick-name for this very
energetic and popular young man. A thorough lq-lgt- man, a fine mixer, and a most useful citizen ls thls rur' Kendrick.
There are other good men and true, who have served the company well., Erriest Verble is to the co-untry yards what Kendrict is to Fresno . L. L. Walker is office manager and credit man, a veteran lumberman. Nelson.Dennis, manage.r of the roofing department, has been eighteen years wlth The Valley iu-bet Company. Morris Pool, yard superintendent lt Fresno, has been with the company sevente.en years. Lee Jack, the collector, has been eleven- yea-rs ]vlth ih" "o*p"tt!. 'ih"te are four men on the sales force in Fr;;,'Toin Bone, John Thornas, Ben Nofziger, ald Flovd Tilden.
Ttti V.tt"y Lumber Company plant at Fresno continues to sto* and develop strictly aioirg the service route, and "f"i"-r oart second to that of no-other institution in the i"?"iooti."i ;;d growth of the City of Fresno, lhlough itt. pt6""tttnent of-the Gospel of Better Homes and Better Ciiififirii, made with better building materials, and better service.
The following letter was received at the San Francisco offices of the Redwood Sales Company, from W' H' Richardson, San Francisco, Superintendent of Construction, Pacific Division, of the Postal Telegraph-Cable Company. lt is a splendid testimonial for California Redwood' Redwood Sales CompanY, 216 Pine Street, San Francisco, CaliI.
Gentlemen:
Referring to your letter of January 2lst, 1927, file H.-S 5948 relatiie to the redwood poles in the line operated by this Company along the Santa Fe right of- way between Mojave, Caliiornia ind Albuquerque' New Mexico, a distance of 795.5 miles.
These poles are California Redwood' set in 1889 and after ser'trice of-thirty-eight years our inspection shows only twenty-five polej oui of a total of. 25,456 poles to be repiaced, a-percentage of one-tenth of one percent.
The poles on this line measure 5"x5" at-the top'and 8"x8" it the butt and now carry ten overland circuits' When the line was constructed we strung two 30Gpound copper wires, but we now maintain four 300-pound circuits, five'210-pound circuits and one 573-pound circuit.
This lead has oftentimes been referred to by our General Superintendent of Plant, J. J.LX":h, of New York.City, us "'A living ,monument tb ihe California RedwQod."
I'do not.know-of anything further I can say as a testimonial for the Californii Redwood as the above facts speak for themselves.
Yours ver-v trulY, W. H. RICHARDSON Superintendent d[, Construction. jd:vf
Seattle, Wash., Feb. 24.-A special meeting for all mills manufacturing West Coast hemlock, whether Bureau members or not, is being called by the West Coast Lumber Trade Extension Bureau, this city, at the Winthrop Hotel' Tacoma, Wash., for Wednesday, March 2, at 1:30 P'M' This meeting, according to the announcement, is for the purpose of arranging for a special trade promotion camp"ign fo, the benefiiof West Coast hemlock to be started at once.
"The original plan of our advertising and field work"' the Bureau stated, "was to emphasize Douglas fir during the first year's campaign and then one at a time, give adequate attention in national publicity and direct sales work tt the other three important species, West Coast Hemlock, Western red cedar and Sitka spruce, according to their relative production and marketing importance' This meeting is to establish coordination in our sales plans and efi=orts with all 'West Coast hemlock manufacturers' rvhether Bureau members or not."
"During 1926 the Bureau was concerned to get the readers of national publications to think about the Pacific Northwest as the place from lvhich to expect a continuous supply of good tuitaing material. This we believe has been tc"o*plished. The campaign being followed now f.or 1927 covers advertis'ipg and field work to educate builders on the uses of ttr.e four important'Pacific Northwest softwoods. We- arC therefore breaking down our campaign into a series of special drives; West Coast hemtoct, ti*U.r grades, sash-and door stock,.flooring, box matlriat, etc. "Each of ihese special items will be the subject of special field work and advertising."
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lrq.g.!t ratc fron lhigring poiat to Ellhert rt atz%e-
If dipoclrt rcighcd cracdy er crtirnete4 'Ore buyor tould pay frcight cbrrgsr ol $95.00. In rcmitting to rcllcr hc tould rcturn paid frcight bill fc il95 er part p!y- ltcnt end rcnd hir chccl for f060 to nelc un tlre total amount of invoice.
put l9t trr luppocc d'at inctcad of qt,m0, thir rhipmcnt rcighcd only 55,000 lb!. in rhich cvent thc frcight tould cost 953,75 or $1..?5 lar than tar catirnatcd. In rcrnitting, buycr rould rcod rcllcr thc nrid fncight bill for 1453.75 aad hir chcct forthc balencc U(Xl1.25 to malc a total of f195.00.
Thc 5,000 lbr. erc Lnor.n ar 'UndG(- rcightr.D Bccaurc thir lurabcr rar in ruch rtripping condition that tt wctshcd lcec than thc rcgulrr crtimatcd weight tbc rcllcr cn- joycd e reving in frcight emounting in thir c8!c to 41125 I thc shiomcnt.
In carc thir driprncnt weighcd 65,flXt lbr. tbc ortre S,lXXl lbr. are Lnorn al .Ovrrrcightr.] Thc cxtra frcight chargcr rcrulting thcrcfrom arc abrorbcd by th- rcllcr, end thc ritrntion would bc cxecily rcvcncd l.tlrc buj'cr rcnding chcck for 19t8.?S, or l{!.25 lcss than thc mill veluc of 1960.00.
fn Doc&ct 426, thc arbitration comrntAcc of the National-Amcri6an Wholcsdc Lumbcr Arsn, Inc., stated in their dccirion: 'It ie a clcerly cstablirhcd ctrstom of thc Flr Trade, of which buyerr gcnerelly are .rarc, thc tcrm X. o b. mili barir' includcr comto Scllcr for rmdcrwcights to 6nal dartinatbn."
'F" O. B. Mill' Purcharcr
When lumber is 'purchase{ .f. o. b. raill it it rith thc cl,ear -undcrstanding that thi price namcd ir for thc lumber l6adcd frcc on board. car! at thq mill; that the btrycr rllumcr aU risk of ovcrwcights and cr\ioy! any raving in undcrwcights. In olhcr yor{rr thc mill ir not in any way intcrcrted iTthc amount of freight charges on cuch rhipmmtr.
fn ouch carcr, thc buycdr order rcads: "F. o. b. Mill-.undcrwcightr or overwcishtg for buyer'r accounl" oi, ar ir morc icn- crally t}e curtom. 'F. o. b. Mill-.oo rcightr."
rci;htr ud abrorbr any ovctrdhtr to finel dcdinetion or ratc agrccd upon
On ordcn rcadi.g 'F. q, b. t0.--oo wcightr,o thc mill rdinquirhcr dl htcrcrt in t!9 frerght chergcr asrcncd egaimt ttrr rhigmcoL
Right hcrc, howcvcr, l,ct trr rcrrcat thrt thc purcharc of lumbcr 'F. o. b.-fill-{o wcightr' can'bc rucccrrfully practiccrt only by tfiocc crpcrienccd buycrr in clore touch rith thc quelity of timbcr and thc condi- tionr uadcr thich thcir rnill coalcctionr manufacfirrc tfic aroduct; and wbo arc tilling -to opcltc on thc lat of lvcnrgcr .r to thc rhipping wcight of the rtoct-tbich will bc loadcd on luch ordcn.
Occarionally, our attcntion ir drara toia" stanccs wherc a dighnt buycr bcliwcc hc cao layc monctr by inrirting on purchaeing ccrtain cdcru'F o. b. mill-+o-wcightr.f, Rocently an ealtcrn alcalcr bouSht rcvcrat cen of Hcmloct boardr thir wai. To hie arr- prirc he found that inrtcad 6f tcichinr lcr than the rtandard rcisht, thc -rhiincot reighed coneidcrably morc rith thc -rcrult that thcsc boardr colt morc pcr f dcllvcrod than similar rhipmmtr on -which hc trr quotod dclivcrcd barir. Why? Bcceurc thcre rar no iacentivc for thc rnill or ant guarantcc on its part to pay aay pa*icular ettcnuon to thc rcisht of *ock purdrarcd F. o b. Mill-ao weighu."
Final Settlement Mcthods
__Thc-thrcc dirtinct types of wholceatcrr' Final Statcrncntr on West Coast lumbcr atd rhingle rhipmcntr and the usual mcthods of fiCudng cech typc are givcn in the following crampret.
(f) Ylhcn stock ir bought at lf,ilt Barir and erpcnsc bill ic figurcd correctly: Estimated wt. ..45.(XX) lbr.
fi..
rcllcr: tFrcight bill rhovr lc ovcrcherse in nte.
(3) \lrhcrc ltocL i! bought et t dGtteccd pricc and crtimatcd frcishtLu bccn dcductcd from invoicc, rcttlcmcnt ir figurcd ar fol- lovr:
Advanqc payracnt 93,t,t5 ftlt g{ duc rcllc.
On any of the abovc rctttcmeota a[ory- !noo!, arbitraries, rcpacking, curtona chargcs; rcconrigning and othcr itcmr gco- crally undcrstood to bc for rcllcrtc account, rhould be dcductcd: Est rt .{5,0fl}lbr. Act. rt. .39;500tb&
Uddcrrcigbt ". . 5,5fi)Ibr. @'rBlle..f56.9g 2Vo digcotuunaArbitrary 39,500 lb* @ 2c... 7.5
case of Bhortagcs, th. *fril wcrsht should be figured on thc amount of turnScr, or the nurnber of atringlce, actually reccivcd.
Amount invoiced. 200 B Extra Clr.'shinrler @ lZ.q pcr M Mill. Shortagc, .l UAct. wt. pcr E/B .35,5q) lbs.
vt on 196 M @ 18O Ibs......35,2E01b..
-
I4t'c gct thlr rtraight bcforc rc go any frrthcr. On ordc6 rcadirg, "F. o. b. baria', thc rcllcr ir entitlcd to thJ balcGt of un&r-
(Continued on Page 47)
Pctlnd, (}cjn
FINISHING LUMBER
Avoid lors on account of warping, chccling, and splitting of your Fir finieh lumber by placing your ortder with us for
GUARANTEED "MORSTURG" I.A}TINAIED FIR FIT{IIiH
Eithcr in caight carloada or in mircd can with Doore and Panclr
CALTFORNIA SALES AGENTS F1OR
H.ARBON PLYWq)D CO. Hoqgirr, WrrL lluufrcrur,cr of, r(irryr
Y.tr a Flt Lmbetef Prelr
"Bill" Hart has come to town.
Not two-gun, chap-wearing, bad-man-busting Bill Hart of the screen. This is another fellow entirely.
His regular name is William Hart. He graduated last May with plenty of honors from the University of California, and then he went back home to Portland where he has been living with his dad, who is Fred A. Hart, executive head of The Hart-Wood Lumber Company, of Portland.
For the past six months he has been at Raymond, Wash- 'ington, at the company mill, getting the feel of the lumber as it comes from the saws. Not that lumber is any novelty to "Bill," for being lumber born and bred he has naturally been sort of brought up in the industry.
Now he has come to Los Angeles to get into the game in the selling end, and his father could think of no better school to put him in than under the wing of their Southern California Manager, Ted Lawrence. With the Los Angeles office as his headquarters he is traveling and calling on the trade of this territory.
He won't make anything but friends for the firm, this young man. You'll know that when you meet him; He is a veritable "chip of the old block," copying his father very closely in size, looks, and gentility. You'll like him the minute you meet him.
A mighty keen young man, this "Bill" Hart, and a fine addition to the Southern California Lumber gang.
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The Manufacturer's Position
"'Why is the manufacturer entitled to the underweights?" is often asked by purchasers of Wcst Coast lumber and shingles, some of whom fecl that underweights are'trnearned increrncnt " the title to which is a rnoot question.
As the manufacturcd product of the Pacific Cest log comcs from the saw, it is gcnerally dead gteerr and usually well saturatcd with water absorbed in its journcy from the stump to thc mill-in some cases carrylng as high as fifty per cent moisture. fn order to avoid a material'increase in freight charges on this cnorrnous moisture content; to compete with othcr woods in thc principa.l markets; to reduce thc wcights on thc _various grades and sizes to those universally accepted guarantced wcights on cach item, it is necccsary to remov€ as great a percentage of moisture as possible-within ccrtain limits.
Air-drying of lumber in this district is a
seasonable operation confincd to only a few months of the year and limited largely to the common grades. The cost of the various elements which enter into the air-drying process vary considerably with thc difrercnt operators, but among them must be considered the heavy initial investrnent in propcrty on which the lumber is piled; tracks, roadways, pile bottoms, maintenance and replaccments; labor costs of sorting, hauling, piling, taking down; breakage, waste, the capital tie-up in the lumber being seasoned; interest, depreciation and insurance; all of which add their toll to the total cost of prcparing the lumbcr for market.
Shingles and the upper grades of lumbcr are almost universally dricd in stcam kilns under modern scientific methods-a slow and highly expensive process. To attcmpt to fairly estimate the actual coet of kiln-drying lumbcr and shingles, it is nccessary to start at thc initial investment in modern dry- kilns and the additional steam plant to op- erate them (which rcprescnts, with somc
plants, from twenty-five to thirty-fivc per cent of thc total plant investmcnt), the prgperty tfiey occupy; equipment, trucks, repairs and replacements operating wages, piling, sorting, gradrng, breakage, chccking, kiln sticks; to which may be added depreciation at six per ccnt, rnterest at seven per cent and insurance at two per cent; which will give some idea of thc total cost per thousand on that part of thc product passing through thc dry-kilns.
The removal of moishrre from Wcet Coast lumber and stringles is one of the most c:pensive and pcrplexing problems faced by manufacturcrs. Even a cursory cxamination into the many dctails involvcd should convince the most hardcncd skeptic that the manufacturer is certainly entided to any partlal returns hc may derive fron cvery ourcc of moisture rcmovd-vcrrr frcightdollar saved-as a rcsult of his trcmendous expenditures and the eternal vigilance ncceesary to properly scason the lumber producte produccd in Olis section of thc country.
The Lemon Grove lumber yard has been purchased by the Park Lumber Co. of La Mesa. A. S. Kerfoot, the former owner, who has operated the Lemon Grove lumber yard since 1915, plans to devote his time to his two citrus orchards. The new owners plan extensive improvements to the yard and will also carry a larger stock of lumber. John Sigler of La Mesa is in charge of the plant.
The occasion celebrated the anniversary of the birth of three of the Stanislaus Lumber Company's office force: J. U. Gartin, President and Manager; R. L. Ustick, Assistant Manager, and Anna Gartin, Secretary.
The frolic began at 8 P. M. when the club house was filled by lumbermen and their wives from Modesto and the adjoining towns of Newman, Turlock, Waterford, Oakdale, Ceres, Escalon, Hughson and Modesto.
Music for the dance u'as furnished by Polly Watson's Cinderella Ball-Room Orchestra of Stockton.
Dance numbers were interspersed with several splendid musical numbers, among them two solos by Mrs. George Raddue of Modesto, whose voice is always so much appreciated. A French horn and trombone duet by the Schrock Brothers, violin and piano duet by Dorothy and Margaret Gartin and two interpretive dances by little Jack Hayes and Sammy Zeff.
A midnight supper was served to the sixty-five guests. The dining room tables were beautiful in the soft glow of candles and the lovely spring flowers in the pastel shades.
Many stories and jokes made the time pass only too quickly. The hour had reached 2:3O A. M. when this happy "Lumber Family" said good-bye, and all hoped it would only be a short time until they met again.
W. E. Cooper, president of the well known Los Angeles lumber concern, W. E. Cooper Lumber Co., returned to Los Angeles the latter part of February after spending an enjoyable vacation in the Hawaiian Islands. IIe was accompanied by his two daughters, Marion and Catherine, on the trip. Their sojotrn on the Islands lasted a month.
M. B. Nelson, president of the Long-8e11 Lumber Ctl., Kansas City, is a Los Angeles visitor and will spend a month sojourning in Southern California. S'or the past ten years, Mr. Nelson has been avisitor at Palm Reach during the winter season, but this year he decided to sujourn in the Golden State.
L. D. Carpenter and E. T. (Ted) Connor of Seattle, well known to the lumber trade of California, have organized under the firm name of Carpenter and Connor with heaciquarlers in Seattle, where they will carry on a general wholesale lumber business. Both Lyle Carpenter and Ted Connor hav-e been associated with the lumber and shingle industries in the Northwest for many years. L. A. Beckstrom, the Los Angeles wholesaler, will look after their accounts in the Southern California territory.
One vital essential in making dreatns eome true is that the dreamer MUST WAKE fIP.
Purchase of the City Lumber & Wrecking Company, San Diego, by the Whiting-Mead Co., has been announced by Harvey L. Minor, general manager of the WhitingMead Co. The Whiting-Mead Co. has been operating for the past twelve years, and has three branches in San Diego and one in El Centro.
C. O. Poor has been appointed manager of the United Lumber Yards at their Ripon yard. He was formerly manager of their yard at Denair.
H. K. Campbell, who was manager of the Oceanside yard for the Hayward Lumber & Investment Co., has resigned and will go in business for himself. He is succeeded by R. E. Envoldsen of San Pedro.
A new lumber ccimpany, composed of 100 citizens of La Jolla, and to be known as the Wilson Lumber Co., has been organized at La Jolla. The officers of the company are: President, Judge John T. Kean; Vice-President and Secretary, Ivan Rice; Treasurer, Karl Kenyon and General Manager, C. R. Wilson. On the Board of Directors, in addition to the officers, are W. C. Crandall, MacArthur Gorton and }forace E. Rhoads. Work on the construction of the ne'rv yard will be started immediately. The company is capitalized at $150,000.
The lumbermen enthusiasts of the Petroleum Securities Building of Los Angeles have organized agolf club and on. Tuesday afternoon, March 1, held a .ompetitive match. Clint Laughlin and Ted Lawrence were deilared the winners of the match play after a hot contest with Gus Hoover (who was pinch hitting for Jack Thomas) and L. A. Beck- strom. The membership of the Club to date includes: glilt l-ryChlin, L. A. Beckstrom, Ted Lawrence, Mark Lillard, Bob Forgie, Art Penberthy, Jack Rea and Jack Thomas.
(Continued from page l0)
Accumulation of waste and rubbish, smoking in the yards or mill, burning matches thoughtlessly dropped, carelegsness of any kind involving a 6re hazard-all these things are just so many stepping stones for 6re. Sooner or later, Fire will take advantage of the opportunities thus thrust before him, and destruction and loss will follow.
Presidents
.Arizona, W. A. Lamprey, Tucson; California, Northern division, A. J. Russell, San'Francisco; Southern division, David Woodiead, Los Angeles; Idaho, n. j. Ostrander, Twin Falls; N{ontana, W. H. Boles, l,ewisiown; {eyad_a, Jesse E. Smith, Reno; Oregon, Eastern division, p. E. _Van Petten, Ontario; Western diviiion, J. W. Cope- land, Portland; Utah,. R. M. Cross, Salt Lake eity; Waitr_ ingto.n, flstern division, F. C. Kendall, Spokane;'Central division, W. C. Deering, Tpcoma; Western Division, John Dower, Tacoma; Wyoming, Geo. A. Heilman, Buffalo.
Directors for three years: California, Elmore King, Bakersfield, George Burnett, Tulare; Idaho, W. B. I{ussman, Cottonr.vood; Lewis Pettit, Pocatello; Montana. H. J. Sawte_ll, Ililes City; Washington, S. A, Foster; Wyom- ing, E. T. Foe, Salt Creek.
Registered from California
A. J. Russell ...Santa Fe Lumber Co., San Francisco
B. J. Boorman, ..... Boorman Lumber Co.. Oakland
G. A. Hemstreet..Paramino Lum. Co., San Francisco
S. D. Kellner....Parafine Companies, San Francisco, Sylvester L. Weaver
Ross M. Mack W::;:::H:l# #fg: 3::;
Chas. E. Sand..Weaver-Henry Mfg. Co., Los Angeles
G. R. Tully ..A. W. Smith Lumber Co., Los Angeles
Elmore King. ..King Lumber Co., Bakersfie,ld
F. Dean Prescott. Fresno Valley Lumber Co., Fresno
P. M. Norbryhn . ..... Rio Linda
Why not tear up the stepping stones and eliminate from one-half to three-fourths of the chance of 6re? The Agsociated Lumber Mutuals offer expert prevention service to help you remove fire hazards, and an aseurance of prompt payment of claims when losses come.
for
about
A printed announcement of the Twelfth Annual Meeting of the'southern Pine Association, to be held in the Roosevelt Hotel, New Orleans, March 22 and 23, has been mailed to officers and salesmen of subscribers, to many other Southern Pine manufacturers who, while not actual subscribers to the Association, are nevertheless interested in its activities. to secretaries of all the Lumber Associations and to trade paper editors.
Incorporated in the announcement is a special mqjlsage from President A. J. Peavy, reading as follows:
'Thcre is no busincsa more imporant to subccribers, to the Southcrrr Pine Association t$an to attead th6 annual meeting this year.
"We nccd all the brains and enersr in the Southern Pine industry to help solve our problc.ms. In this day, busidens is suc! a huge underta&iag that the man who stands done is a thing of the pa.st.
'You rernqrrbcr the story told you as a boy at school regarding co-o,perating and working togethcr, and the illustration uscd of thc ease with which one stick was broken, but the impcsibility of thc task whcn a numbe,r of sticks wcre bound firmly togethcr. E Pluribus Unrm-in rmion there is strength.
"I-ast year was the great€st in the Associatiron's history for vigorous trade promotion and mcrchandising effort. Let's rcview what has gone before, and lay plans for a gteg't6 1m7."
Fiom present indications, its Twelfth Annual Convention will be one of the largest in the history of the Southern Pine Association. The trade promotion and merchandising activities of the Association, during 1926 and. the early part of the present year, have been greatly instrumental in furthering the interests of subscribers by broadening the area of Southern Pine consumption, increasing its many uses and creating a still higher regard for the product in the building world.
Notable among the recent activities of the Associatiorr are the establishment of district inspection service offices in New York, Chicago and Detroit, the inauguration of Southern Pine salesmen's group meetings in many sections of the actual consuming territory, and the erection of model frame houses in New Orleans and Miami, the latter materially resulting in the waiving of restrictions against wr,od construction in the higher class residential subdivisions there.
For profitable marketing of timber products, the full cooperation of business is necessary. This was the keynote of a short address on the lumbering industry by Paul Grady of San Francisco and secretary of the National Box Manufacturers' Association before the membership luncheon of the Spokane Chamber of Commerce recently. Mr. Qt"4y pointed out that there is no shortage of lumber in the United States as is generally supposed and that there is enough standing timber on the Pacific coast to supply the present demand for the next 75 years. In brief, Mr. Grady announced figures on reforestation and stated that the Northwest is permanently assured of a lumber yield. Seven billion feefare now being cut annually in the district, he said, at an approximate figure of $30 a thousand feet, which makes a lremendous industry not only for the Northwest, but for the entire country.
Adams Lumber Company of San Francisco has filed articles of incorporation in Oakland. Directors are: B. W. and M. D. Adims of Berkeley; F. F. Sayre of Stockton and E. S. Page of Berkeley. The comPany is capitalized for $100,000.
Under the terms of the Agricultural Appropriation bill recently approved by President Coolidge, the California district of the United States Forest Service will receive $1,149,471 for road and trail construction within the national forests of the state. Of this amount, W94,2@ is immediately available and $211,936 is awaiting favorable action by Congress on the pending deficiency bill. The balance, $243,326, will not become available until July 1.
In accordance with the terms of an agreement entered into between the Forest Service, State Highway Commission and the Bureau of Public Roads, $7n,n8 of these funds will be expended by the last named bureau in the development of roads of primary importance to the state, county or communities within or adjacent to the national forests. Subject to the approval of the Secretary of Agriculture, the specific projects on which these funds will be spent are:
Tnrck+Lake Tahoe . ..$1E0'000 San Marcos Extcnsion . 100'000 Trinity River Bridge, near Burnt Ranch 50'000 Blairsilcn-Quincy . 85,000
The balance of the road funds, amounting to some $300,000, remains unallotted pending the outcome of further negotiations.
In addition to the above mentioned sums, the Forest Service will expend $438,173 in the construction and maintenance of roads and trails necessary for the proper administration, protection and development of the national forest properties.
Mcmbcr Cdifornie Rcdwood rlgociation
OFFTCES:
SAN FRANCISCO
Croclcr Birilding
Phonc Suttcr 6170
LOS ANGELES
Lenc Mort3rgc Bldg.
Phonc TRinity 282
MILLS:
FORT BRAGG
Cdifornie
Adcqurtc rtoregc rtock at Sen Pcdro
At a meeting of lumber dealers of Imperial and Yuma valleys held in Brawley recently, with Charles Sones acting as temporary chairman, it was decided to form an organ- ization of lumber dealers, which will probably be known as the Imperial Valley unit of the California Retail Lumbermen's association-
A committee composed of William Jones of Calexico, Ralph W. McCune of Brawley and J. - D. Rodamaker of Yuma was appointed to investigate and lvork out details on the proposed organization, submitting their report at a tuture meeting, the date of which has not as yet been announced.
Th,tq"_ companies from Yuma Valley and eight from Imperial Valley were represented at the meeting which was held at the Planter's hotel.
-The Dudfield Lumber Co. of Palo Alto have moved from their old office and are now located in their'new office buildrr€ .which also includes a very attractive display room. Their new office adjoins their planing mill. Sinci Mr. Dud!"ld'9 _illness, Mr. Joseph Jury, Secretary, and Mr. Harry Trimble, Treasu.rer, are looking after the management of the company.
The San Carlos Lumber Co., San Carlos. are now housed in their new office which has just been completed. The company have also finished the erection of a new shed, and the construction of a new mill is also under way. Mt. J. Martin, the well known Peninsula lumberman, is ihe owner of this company, and is also the mayor of the prosperous and thriving city of San Carlos.
Mr. E. E. Young, Pacific Manufacturing Co., Santa Clara, who has been confined to the hospital is reported to be get- ting along nicely. Mr. Young has been connected withlhe Pacific Manufacturing Co. for many years and is one of the oldest lumbermen in the state.
^ James Kearney, manag'er of the Sonoma Valley Lumber Co., Fetter Springs, was recently confined to thl hospital due to an automobile accident when his machine coilided with a machine driven by Earl Averill, star outfielder of the San Francisco "Seals' ball team, who was driving several members of the "Seals" to their spring training iamp at Boyes Springs.
Mervyn Campbell, manager for the Tynan Lumber Company -in King City during the past four years, has been transferred to Salinas and turned over affiirs to Marshall C. Wood. Mr. Wood has been in the employ of the complny 3t Salinas for some time and is an experienced man. Mr. Campbell has been promoted and will-commence his new duties at once.
^_J".b Rea, manager of the Los Angeles office for W. R. Chamberlin & Co., was a recent San Francisco visitor where he spent a few days conferring on business matters with officials of the company's San Francisco ofifice. Ia.t has a large acquaintanceship with the lumber fraterniiv of the Bay District and his many friends were glad to ,.. ii- in their midst again.
All rates on COMPENSA,TION INSURANCE are eetablirhed and applicd by the California larpcction Rating Bureau" and thc ratc applicablc to cach claarification of indurtry ir made up on a cort of production barir. Thc actual accident cort! arG compared to the payroll and nurt ertablirh a rate pcr hundrcd dollarr of peyroll which rnurt producc cnough prcmium to pay all accident cortr plur e fair pcr ccnt of pro6t to the inrurance corapany. Undcr our plan of opcretion, profit nedc by thb Arociation ir rcturncd to thc Aeturcdr, and conrcqucntln our ururcdr obtain thcir protcction at actuel COST.
Ovcr a pcriod of thrcc ycarr thc cort of WORKMEN'S COMPENSATION INSURANCE her becn etcadily climbing, wLich har brought about corrcrponding incrcarer in rater for practically all thc clarificationr in cvcry indurtry.
Therc natc increarer have been practically uniforn, which it convincing proof that thcre murt bc come cau.c or group of cauler for bringing them about, and to prevent even further increalel, tLerc caurcr raurt be elininated.
(In our ne:t article we will take up there caurea.)
OME poultry men prefer "self-feeding" hopper; (see bulletini No. g and 8-A) even though mash has a tendency to clog in the throat.
The "feeder" illustrated above (and that shown in Bulletin No. 7) assures an available supply of mash at all times, with attention required only at time of filling. It is easily cleaned (thus avoiding lhe feeding of stile mash) and is economical and efficient, simple and inexpensive.
Type "B" feeder takes up no actual floor space, is portable and easily moved, and may be built in longer or ihorter lengths as desired, though the sizes sugge_sted are recomrnended for convenience and economy. It is similar in type to one in New Jersey Experiment Station, Bulletin No. 370.
Birds may be prevented from forming habit of roosting on the perches by making the latter removable when first installed.
The "V" shaped bottom here shown tends toward
complete mash consumption, thus avoiding waste of feed.
Provision for closing this trough feeder (not indicated on illustration) is noted on the "Suggested Lumber and Cutting List" (see Supplement to Bulletin No. 7-A).
Redwood was the only wood, allowed for temporary buildings in all San Frqncisco immediately after the big fire in 1906.
"Redwood lumber ignites much less quickly and burns much more slowly than 'f * * other resinous soft building woods * * * and 'F '* 'k when Redwood becomes ignited the fire is much more easily extinguished. * * *"
- "The reason for these differences, I think, is largely owing to the fact that Redwood is well known as a non-resinous wood,"
-Extracts from letter by P. H. Shaughnessy, fot 22 years Chief Engineer, San Francisco Fire Department.
Presented bg
On February 28th, 1927, Mrs. George R. Breece, wife-of the owner and-builder, pulled the whistle cord and officially started operations at the big new mill of The George R. Breece Lumber Company, at Alamogordo, New Mexico'
The sawmill is equipped with a single band and a horizontal re-saw, and lias i daily capacity of 90,000 feet. The planer and box factory are in course of construction, and *itt l" ready in about 90 days, by which time the sawmill will have a stock of lumber ready for shipping. The plant will be modern in every particular, and built on t!9 plans and under the observition of Col. Breece himself' 6ne of the most successful mill builders and operatoJs in the entire country.
The mill manufactures New Mexico white pine, the same kind and quality as that which the same concern has been manufacturing ior years at its larger plant at Albuquerque, New Mexico. fney own 300,000,000 feet of this timber, and have more than abillion feet of Government timber adjacent to their holdings.
Col. Breece also owns and operates large hardwood lumber and flooring plants at Monroe and Baskin' Louisiana. The Baskin plan- has been in operation fo-r many years' while the Monroe plant has recently been placed in operation.
The Breece mills in New Mexico and Louisiana are represented in California by The Madera Lumber & Box Company, of Los Angeles.
Red Streak High Specd Steel Knives will give you longer service without regrinding or jointing. Th"y are made of shock-resisting steel.
C. W. Pinkerton, Whittier Lumber Co., Whittier, and Chairman of the Committee on Legislation of the California Retail Lumbermen's Association, met with the directors of the Orange County Lumbermen's Club at Anaheim on Thursday noon, March 3, to discuss legislation matters afiecting the lumber interests. Mr. Pinkerton left for Sacramento on March 7 where he will confer with Mrs. J' E. Fraser, Secretary of the S-tate Association, and Dudley Chandler, Mattagetbf the Building Material Dealers' Credit Association, of Los Angeles.
Mr. Pinkerton states that there are 32 bills before the Legislature effecting the lumber and building material interests of the state, and that the Association is opposed to 31 of these bills.
Frank Clough, Los Angeles representative for the Albion Lumber Co., made his regular monthly trip to the southern part of the state the first of the month where he was calling on the trade in the San Diego territory.
Fred C. Jones, President of the Madera Lumber & Box Company, which recently opened headquarters in Los Angelesl is at present inE[ Paso on business. He is visiting iheir sources of box stock supply in Mexico and New Mexico.
ENGINEERS eld
MANI'FACTT]RERS
SLOW SPEED BLOWERS AND EXHAUSTERS, COMPLETE DUST COLLECTING SYSTEMS AIR COOLED BURNERS STACKS AND @NVEYORS
"Tungsweld," the only Welded Hig-h Spccd !t-ee! Knifc] The cutting cdgc of high sPeed etccl is weldcd to a soft stcel back. Outlast thick carbon stcel knives drree to fivc times.
ordcr from
STMOT\IDS SAW AT{D KNtrE AGENCY
1116 Errt Third Strcct Lor An3elcr, Crlif.
SMONDS SAW AND STEEL CO.,
ZD-ZB Firrt Strcct Sen Frencirco, 6lif.
Southern hardwood enjoyed the best year in 1926 of any Ameri' can commercial wood. They had a fine year all the way.
Texas is the fastest growing Consumer of western lumber.
Perhaps we can help you sell your stock in this territory. Write us.
WE ARE WHOLESALERS.
CAPITAL STOCK $5OO,OOO A GENERATION OF SUCCESSFUL BUSINESS BEHIND US.
W. H. NORRIS LBR. CO.
HOUSTON, TEXAS
The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who Wants to Hire
Rdes E2.50 per coturnn inch The Fellow Who Wants to Be Hired
EXPERIENCED LUMBER STENOGRAPHER AND SECRETARY
YOUNG LADY, WITH YEAR'S EXPERIENCE IN RETAIL LUMBER BUSINESS AND PERSONALLY KNOWN BY "THE CALIFORNIA LUMBER MERCHANT'" IS SEEKING A POSITION IN OR NEAR LOS ANGELES.
IS ABLE TO HANDLE MOST ANY POSITION IN RETAIL YARD, OR WHOLESALE OFFICE.
GOOD WORKER, AND STEADY.
IF INTERESTED, CALL THE LOS ANGELES OFFICE OF THE CALIFORNIA LUMBER MERCHANT, VANDIKE 4565.
Small lumber yard, doing good business, in promising territory. Fine opportunity for live wire lumberman. Address Box C 100, care California Lumber Merchant. 3-15-1
Koehler House Coupe mounted on Ford chassis. The exterior of this body is a miniature stucco house. complete in every detail, the interior being a comfortable coupe. Has been used by lumber company as salesman's car. Wonderful advertising novelty. Cost new over $900. Will sell tor $275. Walter M. Murphy Motors Company, 5737 Central Avenue, Los Angeles.
HOO-HOO DINNER AND CONCATENATION
Lor Angeler
Arthur A. Hood, Minneapolis, Snark of the l,Jniverre, will be witft ur on t{rat evening.
WE WANT A LARGE CLASS OF KITTENS DA,TE WILL BE ANNOUNCED LATER
W. B. lVickenhem, Vicegerent Snark.
$200,000.00 sales past eight months, with gross profits creditable to much larger investment, wonderful diversified stock (all Fir), books open to bona-fide buyers-Prospects very bright for doubling 1926 record in 1927-Will turn it to you clean and handle all our book accounts. $30,000 necessary-Offer open to PRINCIPALS ONLY, NO SHOE-STRINGERS NEED REPLY. IT'S IA PARTNERSHIP GONE HAYWIRE. Address Box C 103. care California Lumber Merchant. 3-15-1
Wants position as manager of manufacturing or jobbing plant. Know all branches of the business, also fixture work. Will consider any position that will lead to manag'ement. Address Box C, lO2, care California Lumber Merchant. 3-15-1
Executive ability and credentials. Past four years manager California lumber yard, wants position. Address Box C 101, care California Lumber Merchant. 3-l 5-1
With retail experience in the Los Angeles District. Liberal commission basis. Coast Lumber & Supply Co., 521 East Anaheim Street, Wilmington.
We are in receipt of a letter from Mr. Carl W. Hornibrook, sales manager, Hutchinson Lumber Co., Oroville, requesting that we give the following matter publicity.
"One W. T. Butt, a former employee of our Shipping Department, has been representing himself as being connected with our Sales Department and is requesting various parties to cash checks in small amounts for him on the plea that he is returning to the plant from a vacation."
Mr. Hornibrook states that there are several bad check charges pending against this man, and should he be apprehended, or his whereabouts be known, he requests that the sheriff of Butte County, located at Oroville, California, be notified.
SHINGLES
When you sell ]our cus, tomer Pioneer Yosemite Rock Surfaced Shingles, you give him something MORE than the number of squares of roof cov€r. ing he orders.
You give him a product that reflects the development of 35 years experi, ence in the manufacture of roofings andshingles to meet the rigors of western climates.
It is this"ExtraValue" you give in Pioneer Yosernite Roclc Surfaced Shingles that makes steady cus, tomers for you instead of individual sales. There are other extra values too...reduced fire insurance, freedom from paint or stain, elimination of repair bills, durability arrd non,fading colors... all of which.total up in lower costs per year over a longer period of years.
CO., fnc.
Established I888
LOS ANGELES SAN FRANCISCO SEATTLE PORTLAND
"#J.L;;:):"" a Complete Line of Roo/tngs and. Building Poperc
In some 80 newspapers on thc Paci6c Coast more than 23,000,000 copies of lionccr ReRoofing advertisements are featuring thc Pioneer Yosemite Rock Surfaced Shingles. Check your stocks carefully and be ready to mect the demand this tremendous advertising efort is stimulating.
Yosemite Rock SurfaceilTIIOMORROW'S defense depends upon toI day's preparedness-in business as well as \tr7ar. Just as eternal vigilance is the price of peace, so is lasting satisfaction the price of future business.
When a customer buys roofing from you, he buys it for protection-long time protecrion. When he gets what he expects, you have already sold tomorrow's customer-and he will sell others. 'Weaver roofing is made with that one thought in mind-long time protection. Made to make good on any promise that you make for it. Made for our future and your future-via customer satisfaction.
It's the profit in the long run, that counts.
