The California Lumber Merchant - August 1924

Page 23

LU vol. 3. NO. 4 MERCH onne -Publisher PANELS ALL KINDS COMPLETE STOCKS QUICK SERVICE TRY US! CATIF'()RNIA PANET ANd VENEER C(). HOWELL BAKER, Pres. 955 to 965 So. Alameda St. P. O, Box 103 Arcade Station Los Angeles TH LIFORNIA AUGUST I5. 1924 ). .t We also publish at HoustoI.t, Texas, The Gulf Coast Lumberman. America's foremost retail lumber journal, rvhich covers the entire Southwest ancl Middlewest like tire sunshine covers California.

TA Gets the Buyer S

NI O MATTER how good the product may be npr I \ how unlimited and varied the supply, unless he is sure of quick, intelligent service, the buyer is not getting his money's worth.

Tacoma, "The Lumber Capital of America," compares with all other sources of supply in the matter of t.* material, and manufacturing but, in addition, because of the scope of the wood products industry in Tacoma and Tacoma District and the unequalled shipping facilities she possesses, either by rail or water, ofiers SERVICE of the first rank.

Tacoma and Tacoma District produce ertervthing in forest products made from Pacific Northwest woods. Now is a good time to get acquainted with this important and growing source of supply.

60-page ilescriptive boolT and tlirectorg ol manufacturers free on requesl. To have yow inquries readh aII of the Iumber inilustry of I'acoma and Tacoma District,

Write or Wire T COIIA LUfBEnf,EI{S CLUB, Trcre, Werfirn
Orde o ervrce rs
Giving .l Atl .?1T. -'the For Free Copy of This de Luxe Book Mail Coupon -) mCO/vlA Typlcd Rer Mrtcrirl la Trcot Dlrtrlct \ TASHINGTON lit emW Cspitot of, A,nuico
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by
Augirst 15, 1924 THE CALIFCiNUTE LUMBER MERCHANT YOUR
IN THIS DUCTION LUMBER COLUMN IS A FAVORABLE TO THE TRADE IN THIS CONSUMING STATE. INTRO. GREAT Albion Lurnber Company ......13 Alpinc Lumber Company * American Hardwood Co. * Anderrcn Lumbcr Co. !t Anderlon, H. J. Lumber Co. Andrewr-Early Co. .., n Arkanrer Oak Flooring Co. . * Baugh, F. P. , ....... 2J Bccbc, W. M. 27 Bcrnir & Cowan ........ 49 Bcnron Lunrbcr Co. Blue Diarnond Co. I Booth-Kelly Lumbcr Co. ... r. Bradley Lumber Co. . 36 Brown & Derry Lbr. Co. E Browning, H. A. LumbGr Co. * Brown, Rollinr A. .... Cadwallqdcr-Gibeon Co. ,.. 43 C,rlifornia Pancl & Veneer Co. OS F Covcr Calif. & Oregon Lbr. Co. ..'.... Sz California Redwood Auociation g Cal. Wh. & Sugar Pine Mfgr. Aln. 1l Car & Johanring ....... 53 Chamberlin & Co., W. R. ..... A Cochran, Bill .:.... . m Coopcr Luraber Co., \f,f. E. E Cooe Bay Lumber Co. ........ l0 Crow'r Lumber Index ... 12 Dimmick Lumbcr Co. ..... ZI Dodgc &'Co., E. J. .... 42 Eaglg Lumber Co. .. * Eirenmeyer, Char. . .. S0 Elmcr, J. O. Zz Fircher Broe. Lumber Co. i Fit.olr, C. C. Co. .. ). rr Follom, O. F., Lumber Co.. .* Fruit Growen' Supply Co. 42 Gerlingcr Lumber Co. .. * Gerrnain Lumber Co. , * Glarby & Company .....34 Golding Lumbcr Co., Fred i Guarti Hourc & Giulii, Inc. S? Gulf Coaet Lumbcrman Hafer, Edgar S, ...... SE Oregon LumberAgency ........ lz Hammond Lumber Co. * Pac. S. W. lmport Co. Hanawalt-Spaulding Co. * Pacific Lumbcr Co. ... ...,......35 Hanify Co., J. R. ...........39 PacificTank&PipeCo. s Hart.Wood Lumber Co. * ParaFnc Companicr, lnc. ....OS B Covcr Higginr, J. E., Lumbcr Co. ............ 39 Pionecr Papcr Co. ...... n Hillman Lumbcr Co., Lloyd .... t9 Pratt & Warner . Hillyer'Deutrch Edwardr co............37 Rcd Rivcr Lurnbcr co. ........Is B covcr Hipolito Co. 14 Redwood Mfge. Co. S:t Hoffman Company, Earl ..... n Rcynier Lunrbcr Co. .. . .. 27 Holmcr-Eureka Lumbcr Co. . 43 Richerdr Hardrvood Lbr. Co. * Hooper, S. C. Lumber Co. .. t Richardcon Co. 15 Hoover, A. L. * Santa Fc Lumbcr Co. 7 HutchineonLumberCo......'..54Schurnachcr1Va|lBd.Co.'.' Johnron Lumbcr Co., C. D. * Sladc Lumbcr Co. ... .......,... A) Kochl & Son, Jno. W. * Smith, A. W.,. Lumber Co. 16 Lillard, Mark w. * smirh, M. R. Lbr & shg. co. + Littlc River Redwood Co. .. .. 40 Sncad Company, Juniue Co. ....,... n long-Bell Lumbcr Co. . n Stanton & Son, E. J. . ...,...... I Lumbermen'r Reciprocal Aegn. r Strablc Hardwood Co. ,. lE Lumbermen'r Service Aarn. ............51 Suddcn& Chrirtenron...,. .,... A Madera Sugar Pine Co. ..... 13 Supe,rior Oah Flooring Co. ...92. Marrir, H. B. ..........27 Taconl L'umbermcn'r Club ....tS F Covcr MarLr Dave Co. ,t Tacoma Planing Mitl .. * Maxwelf & Wilkineon .......... 4I Twohy Lumbcr Co. ... {g M""nr, J. o. * Union Lumbcr Co. ,.. 50 Meehan Davir Crown Co. 3g U. S. Truck Unit Co. * Memphie Hardwood Flooring Co. 5Z Van Arrdalc-Herrir Lumber Co. ... lg Merithew, P. I. ........ 57 Walkcr, H. G., Inc. Meyer & Hodgc * lVarhiagton Lurnbcr & Millwork Co. .{|) Moore Dry Kiln Co. ... Weaver Roof Co. {t Morqland Truck Co. .,.. ZS Wcber Auto & Trailer Wkr. 2A Mclntorh, Cowau Co. ... ll Wendling-Nathen Co. .........; {g McCormick & Co., Chac. R. ........30-3f lVertcrn Hardwood Lumber Co. ......,. 16 McCullough-Fagan Lumber Co. ........ lE Wcetern Sh. & Dr. Co. I Mclcod Lumber Co. * lVertcrn Statcr Lurnber Co. ... J5 National Hardwood Co. * Weycrhacuacr Salcr Co. . tU-15 National Mill & Lbr. Co. 5 Wheeler'Orgood Co. '......;... ...,,.... 2l Neleon, .A,. O. lVhitc Bror. ... ' 43 Ncttlcton Lumbcr Co. Whitncy Co. .. . 3:t Nicholr & cox Lumber co. ,.. ........... a williame, curtir '... l? Northweetern Redwood co. ... ......... s2 slllE,?.'*i.ll: :: :: :::.:::::::: ...... ; OregonDoorCo. ........ l0 WoodLumbcrCo.,E.K..... ....12
NAME
A boost for lumber is repairs and paint and a boost for paint and boost them both.

THE CALIFOR}IIA

LUM B E R ME RC HANT _"rsffi,

JackDiorne,fufrchu

Inconontod uldcr thc lrrr of C.lltornir J. C. IXonnc, fr*..- -i-i-.-.i Pbtt B- Hst, VtePrcr.; J. E. Merdg S*v' Publlehod 6. l.t rnd lltth o6 rch noth rt .x-T FAY B.DG- LOS AIIGELES, CAt. TELEPHONE VA!dL' '5'5 En{ircd ar Scond-clur nrttcr Scrrimbcr E) lr2. et t}r Pootdcr et ts Antcla' Cdlfornl+ rin&r &t oa }lmh tr r5t

Subrcription Pricc, $2.lXl pcr Ycer r r1S ANGELES, CAL, AUGUST l, 1924

Singlc Copier,25 ccntr cach.

How Lumber Looks

The generd lumber dtrntion ir better than it war ttirty dayr ago., -The-Califomia lumber rituation L MUCH bettcr tLen it war thirty dayr ago.

Ttere ir-nothing to make folkr gct out and throw their hatr in the air, or itty of that rort of excitemeot -bYt thingl ARE irnproviirg, HAVE inmproved, and WILL improe rteedily from now on.

At ieart, that': tte way it lool'r from here.

Buildins figure! for the wbole rtate of California for JuIy, rhori thit the building s.me har tumed. The volunc of -tuitdins in Southern Cilifomia in July war ruficient to forrn a bacie for much optimirm.

The general situation- in the lumber burinco-ir {cadil; improviic. The Southern Pine reportr rhow tbat for dr conrecutiie weekr thcre har bccn a demand for Pine far abo. nonnal" end the South€rn Plne martet har-improved wonderfully in that tfure. IAe Southern Pine baromcter "r"r" *""i rhowr orders far above normalt fiipmentr bclow -orderr, and production below lhipmentra very healthful eituation--ftt"tttil

Souttern Pine demand murt have a bcn96ci9l aeect on Ue ft rituation in the northwcrt, ir abrolutely ""it"io, and that the imp-rovd-ryq"t4 nerta will teke -"t[ br the preoure oif of Cilifornia thir fa[' tgrErr abrolutely certain.

-- A prJ-inent Lor Angelee urholeealc lunbetnan raid iurt the other day, wbile- dbcusiqg the general- eituatioo, ;i ma a plearind condition prevai[ng now, and onc that

DOUGLAS FIR STOCKS ARE LIGHT

Seattle, Aug. 10.-seldom since Pacific Northwest lumber achievld primary importance in domestic and *orld markets, hive unsbld stocks of lumber at Washington and Oregon mills been as light a9-91 August l,-according to i-he monthly stock sheet of West Coast Lumbermen's Association.

The reoort covers conditions at 135 of the leading stock-cariying mills. Among interes-ting featur-es of the repori is-an increase in stocks of 1x4 No. 2 v'g' foorin!, during the month of July, am-oun-ting to.2l per ceii. On-the other hand one-inch clear strips decreased 22 per cent.

No 2 and Letter flat grain fooring decreased two per cent- Drop siding, 1i6 No 2 and better, increased irn'o p.t cent; ieiling,-decreased 14 per cent; lxE No' 1 comriron, decreased five per cent; No. 1 common twoinch dimension increased six Per cent.

Nortlrcrtcrn OGco raa N-tlt-Er AL BtdtPrdl{ Orqr

encrxraSer EG vcrlr much. Sto& Sd I ofiald Qre wepkr alo et priccr-thrt rccocd ridiculoo.r bq q+ did not t"c- toi c.oigb to induce buy'iDg, rrrndr FdTt tr|rcr' and et thcrc nnc prira. My obrctwdirn-b b13r lh+ thc bclt dcvclopncnt in tro *ccla L Sr! qrG ull yrdl arc now buyiDg: Uppcrr erc nov:ng uchhryr Dd &3 random coinio r,iiLcr' ia ny oehioo' tti[ bG drntF in a ver5r rhort tinc. By rlroolcr I nn thrl ttdqPdg= wilt be il cficct A fa-of thtbrsd tuycnr rnfl bold' ins ofi and are no,t bE ing e thing qrtltct do -mt hrvc to-have rlm6t thc renc drv er rhc otdcr b pleoad-tt

A riturtion tbd aficcb thc Celifcaie nrtC b in co' nection with thc ii[r thcnrclvcr RcDdtr & tlrf thc nanrfrctrrcn rnc vcr!/ orrtimbtic rbod FicG. rLcorp' prorched with hquiric+ but thrt the lfcr rqc ditf,cruto ihe rurold rto&-on rLc wtervcr a NorS. Thb durtitn wilt dirrrt itrctr.

Tteioas in C,elifcah erc prctty rdl dcrocd q. Eva to the old lotr ther ordinrrily movc btt b e- rrdingd ttat wc bevc bcco gohg thrd3l. Srn Pcdlo crltud conridcrablc hnbcr vilhorrt crsrdir.

Thc Fr nrith led lePorT qnhsFm thc oGca. of 6. Wcrt Coart Lrnbcrmt ^bodrti'oo' ddc' 6d 6G Gd for t[c lrrt rcch nD to El nillion ftct' rilL nlG. of l0a" (XX),(X)O. Thcv rhippcd tn rmut td c$lrt !o O.ir rlc.. Unfllcd reil ordcrr enotnt to 3'4gg cett

The Califonnia Rcdvood Amcietim'r lutrqct givcr a weck'r ralcr of rL nillioo fcct rDd 6Gt cril .igbt .nd onc-haff nillion

$1,000,000 LOSS AS BrG LUMBER PLANT rS PREY OF FLAMES

Hoquaim,'Wash., Aug. 12.-Five hundred men were out of woik and the mill and 8,000,0CD feet of timber belonging to the National Lumbet and Planing Mill Co. were in ruins this morning following a fire started lllt night-by sparks from a dry kiln plant of the company. Llamage is approxrmated at $1,000,00.

W. T. Culver of Chicago is the principla owner and the mill was being operated by O. S. Senalson of Portland with a capacity of 750,000 feet of lumber daily. Two shifts were employed.

STATE BUILDERS EXCHANGE TO MEET

The State Builders Exchange, an organization of Builders Exchanges of the various cities in California, will hold a joint meeting on August 3lst, at Monte Rio.

BELLFLOWER YARD BURNS

The Janway Lumber Company suffered a fire loss on the night of August 7th.

THE CALIFORNIA LUTIBER UERCHANT August 15, l9?A
a *' rr,+c{r-B-!rRy
Clrculadon
Hd.t.r T--
Adratidrr Rrtr
c Apdlcrrdr
Su Frucirco OEcr r Xd.- Dat Pfr Grrldl f
PHTL B. HART Meraging Edltor A. C. MERRYMAN,W. T. BLACK Advcrtislng J. E. MARTIN Mgr. San Fruclrco Officc NEW YARD AT BALDWIN PARK
\ -il
The Community Lumber Company, a new corporation is located at Baldwin Park, on Covina Blvd'

Frank Trower Comes Out Strongly for Ben Woodhead for Snark of the Universe

"Friend Dionne: I read with much interest in your August lst issue of the movement to elect Ben Woodhead as Snark of the Universe. You are .evidently a believer in the power of under-statement, for when you quote me as saying that Ben's election would be 'acceptable' to California Hoo-IIoo, you are putting it very mildly. I venture to interpret their opinion to the extent of saying we would be very highly pleased with Ben's election as Snark. He is eminently qualified fqr the exalted position and is such a man as would give real leadership and devotion to the order and its highest ideals. Ben is rvell (and therefore favorably) known in California as well as throughout the country. He filled a position on the Supreme Nine when Dick Hiscox was Snark of the Universe. California HooHoo appreciate the fact that Ben gracefully stepped aside at last year's .Annual at New C)rleans and would not contest the office with Le Master. Therefore, if for no other reason, rve will be glad to do what we can to elect Be4 Snark this year. I hope there will be a good delegation

from Texas and the South and that Dick Putman rvill go. When Hoo-Hoo of the great and glorious states of Texas and California join together for any good purpose, they are hard to beat, whether it is running a lumber newspaper or electing a Snark." "Frank Trower."

Los Angeles Judge Prescribes "Own Your Own Home" for Divorce Cure

Judge Walter Guerin, of Los Angeles, prescribes three things as a cure for the divorce evil.

F'irst-Orvn Your Own Hom,e.

Second-Live in that home without relatives, boarders or friends.

Third-give more consideration to the question of marrying, and don't marry in haste.

Three very excellent thoughts.

rIVE.T[Y BOARD

Pacific Five-Ply Boud for walle ud ccilings hae prcved lte fire recildng qualitier under thc Intense flma of e gasolina blow torch. The flme war played againrt the board for 24 minuter, continuorly, and Pacific FivePly did not ignite.

Pacific Five-Ply Burd corsict3 of a wood core, combined with layerr of cized ffbrour board ud mineral cmcnt, Cannot warp, buckle or lulgc. .Ir 712 liaes il ltrong d plarter bord ud lYz timer as rtrong a plup board. Writo for additional data.

August 15, lC24 THE CALIFORNIA LUMBER MERCHANT
Don't be over-cautious. Every oil fieid and gold mine on earth has been passed by people who had to be shown.
Photo taken after 12 minutes. Pacific Five-Ply shows no signs of igniting. Photo taking after ?A minutes. Board becbmes charred, but does not burn.
ltATl0ltAt iiltt & LuitBER G0. 21 Pine Street 481E Santa Fe .dve. San Frencirco Los Angeler

National Building Figures Surpass 1924

We have heard a lot of talk about the busihess depression of the past sir months (and there HAS been one, of course).

But the building figures for the entire country fail to show it. Under date of August lzth, Bradstreet's announces from their Chicago o6ce tteir compiled building figures for the first seven months of this year, and they will probably surprise a whole lot of people who have been tdking about '"building depression."

One hundred and sixty-five cities of the country reported for the first seven months of 1924 building permits totdling $1W0,752,7+5.

The same cities for the "a-e months ol 1923 reported a total of $1,979,532,530.

The gain shown in 6.4 per cent.

And everyone admits that things are in better shape today than they were at any time during the first seven months of the'year, so there is reason to believe that the next five months will show improvement over the conditions in the building industry that prevailed during the first seven months.

Depressions such as Presidentid Year usually bring, are 99 per cent mental, and therefore they disappear like fog.before the sun, when tlre reaction takes place.

The whole country is going to have a brisk building business this fall. Wait until the farmers begin bringing in their high-priced wheat, corn, cotton, etc.

THERE IS ROOM FOR OPTIMISM.

Iw'n'-l*r: :T-!F'l T 1. THE CALIFORNIA LUMBER MERCHANT

SUDDElI SERUICE

Ye> FIR SHINGTES

The Dollar-Portland Mill is booming away up in Portlard, turning out those justly-famous grades of lumber that have been pleasing our California customers so highly.

They've got the lumber quality and quantity. Wetve got the service. You may have both!

SA]ITA FE TUMBER
lncorporated Feb. 14, t90g LOS AI\tGFl FS - - A. J. .,Gus, Rucsellrs Outfit SAf{ FRANCISCO 60l A. G. Bartlett BIdg. St. -Chil Blds: J. C..EIlir, Agcnt te C{ii"rri"-Bi. D.LLAR p^o_!!!LAND L'MBER ..REPRESENTING: coAsr RANGE LUMBER co. poRTLl\ND, oRE. ru.c,sEi,bnn.
Cl|.

Southern California Building Big-Los Angeles Coming Back Stron$

Glendale Southern California had a good month in July'

The building depression is already losing its depressed condition, just as The California Lumber Merchant has been predicting in its optimistic editorials'

Los Angeles permits jumped a million dollars above June, totalling $tl,599,782.

Glendale figures were the third largest in the history of that thriving little citY.

Pasadena rvent over its figures for the same month last year.

Long Beach had a fine month. So did many of the other cities and tolvns of Southern California.

The Southland is back on the building job again' 81the first of next January the depression will be entirely gone, and things will be booming again.

The building going on in Los Angeles today rvould be a boom for any other city of its size in the rvorld'

Contrasted with the huge figures of a year ago' recent totals have looked small.

But they are coming up again, and should continue to improve right along. General conditions in Southern California are much better than they were sixty days ago, and the general feeling on th'e part of the public is immeasureably better.

llere are July building figures for many Southern California cities :

\ME TAKE GOOD CARE OF OIJR LT'MBER

Well ventilated eheds in our yard where HARDWOOD LUI@ER and FLOORIN-G qtq-ry"J-9-"!cd from rarn and sun and deliver"a t"vl,iilnl-c-Hr "iJ cLeAR and FREE FROM cHBcI(s' WE RUSH RUSH ORDERS

we emplov HIGH POWERED, COMPETENT MEN to fill orders. Y& carry HIGH GRADE STOCK .r,J *" sell to ffiCH'CLASS iRAti "ipOWn RIGHT LOW PRICES' WE SATISFY YOU _ LET US SHOW YOU

Our CUSTOMERS have CONFIDENCE in COOPERS'

THE CALIFORNIA LUMBER MERCHANT tvA
San Diego Pasadena Harbor district San Bernardino Alhambra Santa Monica Beverly HillsSanta Barbara Venice Burbank South Pasadena '.. Hermosa Beach Santa Ana Huntirrgton Park Riverside Ponrorra Wlrittier Conrpton Bakersheld Fresno Ventura Inglewood Taft .........:. Redlands Redondo Arcadia Monrovia South Gate Anaheim Culver City Lynrvood Orange Azusa Sierra Madre ...'. Ilontebello Fullerton El l\{onte Visalia $l r,599,782 Upland 1,393,005 Tulare Los Angeles .. t,126,521 879,080 8642.65 736,888 491,535 488,345 42S,OW 29rJ50 247,5r9 N6Jfi u0,r89 143,950 r39,7@ 135,400 r32,945 rr5,493 108,095 rM,on 105,478 96,r77 95,424 91,618 80,400 73,5@ 62,rW 59,423 56,9m 56,900 56,600 52,780 45,815 41,725 40,450 37,535 25,194 2t,6fi 2l,6rs 20,300 l5,9lo 7,875 5,535 Long Beach
\M. E. COOPER LUMBER CO. 2O35 Eest 15th SL Phone HUnbolt 1335 Ia Angelcr

If You Mtust Paixlc

THERE is no better surface for holding it than Redwood.

Puffs, blisters and peeling may be the rule with all other woods, bur they are the exception with Redwood. And there is no other wood that can resist wind and weather so thoroughly withour a coaring of any kind.

Member Mills:

Albion Lumber Company

Dolbeer & Carson Lumber Co.

GIen Blair Redwood Co.

Hammond Lumber Company

J. R. Hanif Company

Hobbs, Wall & Company

Homes Eureka Lumber Co.

Litde River Redwood Co.

Mendocino Lumber Co.

Northwestern Redwood Co.

The Pacific Lumber Co.

LJnion Lumber Company

This quality alone would make it the best material for home, garage, barn, shed, poultry-house, silo or warer-rrough.

There are a score of other reasons why Redwood should be your customer's first choice, but a word to the wise is sufficient.

August 15, lY24 THE CALIFORNIA LUMBER MERCHANT faW@@)i ru@@W{aW 9l al $l T{F
I k a\ 1/., B cr\ vlll 6 B ..$l q.jalLlt"^ft q_!ffr\,l"/l' .tt.|1lLD w LD(-}.l_D J{'ss( t[| fUl 24 CALIFoRNIA STREET METRopoLr A I sAN FRANCTSCO LOS A '\lll 2 heffiffi
\4^on lVloo
CA[,IF'ORNNA CALIFORNIA STREET FRANCISCO Ask for fudwood-o'It Lasts!' RED\MOOD ASSOCIATXOhI METROPOLITAN BUILDING ANGELES ffiffigr

Stop Making Six to Two's

Thin shingles are the bunk !

It seems as though everyone interested in shingles agrees to the truth of that slang statement.

When you cut wooden shingles thinner than five butts to two inches, you have made them perilously thin, and have endangered the good name of wooden shingles.

Here's the way it stands now: every shingle man you talk to says that the thin shingles are a mistake, and that it would be far better for the shingle industry if they rpere no longer manufactured; every retail lumberrnan echoes this thought, and generally adds something to it; every builder who is shown the difference between the thin and the better shingles, and then shown how small is the difference in cost, wants the better shingle.

So there are the three-the ONLY thre+people who should really be interested in the question of shingles, and they are all agreed that the 6 to 2 shingles should go into the discard, and appear no more.

Then why do they still make the thin shingle? AU they've got to do is set the shingle machine a little deeper, and have nothing come out of them less than 5 to 2 in thickness.

The trouble seems to be the lack of organized effort in

COOS BAY LUMBER CO.

Manufacturerr of Doughs Fir and Port fford Ccdar.

Sawmillr, Marshfiel4 Otegon

Distributing Plant Bay PoinL

Annual Production 200,(XX),(XX) Feet

cENERAI oFFICES :'Jl3 ??'j::i.}'t"

Ios Angel€c Ofice, lor contnt Bldg.

the matter. The dealer condemns them, but keeps on buying them because they're cheap. The rnilt condem4s them but keeps on making them because he says the dedbrs buy them. The builder is seldom shown just exactly *hat an interest he should rightfuly have in the matter, afd puts a thin shingle on his house simply because no one has bccn friendly enough to him to *plain tte difference-

"Friendly" is really ttre word. The dealer who sclb a man a thin shingle roof wthout first expl'ining or demonstrating to him the difference between thin and better shi!gles, has been guilty of an unfriendly acL He bas likcwisc been guilty of bad buqiness ethics, because it iE HIS bttsiness to see that every man is housed in the best possible way, and when yotr deliberately permit a man to cover his house with thin shingles, you have done that man an injustice.

The merchandising end of the ttring gives the ttin shingle no chance on eartlr. I have talked to scores of re@il lumbermen in the past six months who have adopte{ a plan or scheme for demonstrating the difrerence between various grades and thicknesses of shingles, and they rmlvcrsdly agree that the customer who is showa the differ$nce' t(> gether with a fair statement as to the price differeice, will four times out of frve choose a better shingle than a 6 to 2

FIR

DOORS

Atso

Capecity l(Xn Itoar Drily.

FIR MOULDING AND STOCK SASH

Hisb C'ndc StocL and mired crr! our rpccielty.

.AIl doorr lnldc nortirc and tcoon

Oregon Door Go.

PORTLAND, ORE.

FLETCHER & FRAMBI E'S LOS ANGEITS

Exclurivc Rcprccntetivcr h Glifornh ud Arirmr

THE CALIFORNIA LUMBER MERCHANT

I can refer you to scores of suc?r dealers, vrho will tell you that even the smallest home builder will take a thick shingle without hesitation, when shown the difference, and that it is really amazing to see the buyer select high grade shingles when given an opportunity to judge for himself.

The American shingle manufacturers should be learning a lesson from their Canadian competitors, for the Canadians have gone blissfully on their way, offering and visualizing their thick, high grade shingles, and have found markets for them in the very territories that have been long referred to by the American manufacturers as territories that demanded the ttrin'shingles The fact is that no one has ever really demanded thin shingles. They were made by men trying to make shingles as cheap as possible, and offered to a trade that knew no better.

But the time has come when the dealer realizes that he owes a duty to the builders whom he serves, and who buy his goods, and one of his chief duties should be to see that no man puts a bad roof on his house without first having the value of a better roof explained to him.

One of the great retailers of the country said to me several months ago, and I reproduced his words in these columns: "The retailer of lumber owes every builder this obligation-to see that he gets a good foundation and a good roof for his building; if he must skimp, let him skimp in between, but if he has a good foundation and a good roof, he has a good building in all likelihood."

That is a lesson that every shingle maker, and every retail lumberman should take home with him. Give people good roofs. And thin shingles-while they may be and

probably are better than a whole lot of roofs that are being offered the people of today-are NOT the kind of roofs that the lumbermen should build if their business is to endure.

It really seems as though NOW were a golden oppor: tunity for the makers and sellers of shingles to do a great stroke for their industry, by eliminating the 6 to 2 shingle, for all time.

Sell good shingles, see that they are nailed with long life nails, and you have sold a roof that will be an advertisement to your good business acumen for two generations, and give excellent satisfaction all the time.

OREGON DOOR COMPANY USES SPECIAL CARE IN DRYING

With the use of their battery of Moore moist air kilns. the Oregon Door Company, Portland Oregon, has, whaf their officials believe to be the last word in effici.encv and thoroughness in the careful care that they give to the dry- ing of all stocks that go into the manufacture of their product.

Acrording to J. H. Lausmann, secretary and treasurer of the Oregon Door Co., especial care in manufacture handling and particularly in drying, Douglas fir lumber products, b-rings its reward in added profits and a steady volume of business even in times of slack demand for ordinary lumber products. He remarks that that is good business and that he is willing at all times to spend two dollars to get an additional three. He insists that customers come back to his company and pay $1 to $2 more a thousand feet for its products.

-and ray ,'hellott to comfort. 16 inchec (or 12 incher) 'high; red oil tan; double vamp; dl hand made of choicert leather; wood pesged and rewed in wide and narrow lartr. Soft and pliable, yet with endurance unequrlled.

Ideally light for hiking-neat, dependeble and eturdy enough for severert wear. Send

August t5, lY24 THE CALIFORNIA LUMBER MERCHANT ll
JOHN G. McINTOSH, C. P. A. c. s. cowAN, c. P. A. llelxrosn,Counu&Co. Cr nn n eo hsuc Accou ilrAnrs Portlend Garco Building Mein 5ltl7 Scattle Whitc Buildirg , Elliott 2t46 Mcmbcrr Ancrican Inrtitutc of Accouatantr Nationrl Arocirtion of Cort Accountentr LOS ANGFI.FS 81O Loew'c State Bldg. MAin 5621I-5621 Your
fo,r free Catdog H of Better
Clothec. c. c. FILSON CO. 1OO5-fO07 Fint Ave. - Seattle, Warh. "Filson Clothes lor the Man Who Knoas." Give Feet e Filson Treat
Outdoor

Greatest Annual Meeting In History Of Hoo-Hoo Is Assured

Evidence aplenty is pouring into International Headquarters daily to indicate that the 1924 Hoo-Hoo Annual, at Minneapoiis, Minn., September 8, 9 and 10, will be the greatest in the history of the Order-both from the standpoint of attendance and interest.

' Secretary-Treasurer Isherwood has received from all sections of the United States, from Canada and other sections of the Black Cat's domain, interesting information concerning plans to attend the Annual. Even the fondest anticipations for a wonderful meeting will be surpassed, it is plainly indicated.

Arrangements are being made for a special car out of New Oileans to carry a big delegation of Texas and Louisiana Hoo-Hoo. It may be necessary to charter more than one car for this enthusiastic bunch. From other points in the South information has come of plans for a large attendance.

Spokane, Wash., Hoo-Hoo are eagerly and illpatiently awaiting the time for departure to Minneapolis. Their "On to Minnlapolis" committee has been hard at work for a long time lining up members who will accompany the big delegation of Pacific Northu'est Hoo-Hoo. Spokane is, determined to land the 1925 Annual and they're going about it hammer and tongs.

International Headquarters is doing its bit as usual tb assist those desiring to go by making hotel and other arrangements. Requests for such assistance indicate the lvidespread interest.

The 30 Hoo-Hoo clubs lvill be represented at the meeting.

Indeed, the Annual this year is of great importance to this newesf branch of the Order, for on-e of the-most vital sub' jects of discussion will be that of broadening the- already iomprehensive scope of the clubs to the end that they may bettir serve the public, the lumber indirstry and the individual members.

LOS ANGELES HOO HOO TEAM AGAIN BEATEN

The Los Angeles Hoo-Hoo Ball Team was defeated Sattrrday, July 26{h, by the Patten & Davies Lumber Co. Team' in a itugging match at El Monte, by the score of 15 to l2-

The [imJ was lost through coStiy errors on the part of the L. A. Club.

The features of the game were sensational catches by Shortstop Cleminson, anld Centerfielder Reed of ths Patten & Daviei Team, while, for the losers, Bookstaver's Securing of six hits out of six times dt bat, including two triples, a double and three singles, was the feature.

The game ended witn tne L. A. Club byiqg the-'bases filled with two out, when the bewhiskered, hidden ball play was used by their opponents, catching a man off first and ending the game.

H. L. ROSENBERG VACATIONING AT CATALINA

Mr. H. L. Rosenberg, of the Hipolito Company, Los Angeles manufacturers of ttre famous Hipolito Stock Sized Screens, is enjoying a months vacation at Catalina Island.

t2 THE CALIFORNIA LUMRER UERCIIANT August lS, l9A
THERE IS ONLY ONE WAY To Keep Informed on Conditions in the Northwect Cnow's PlctFIc Comr LUUBER lttoEx Published twice each month at Porttan4 Ore., is recognized ar tte moct autlrcntic mattet and operation and production analysis on ttre Pacific C,oarf THE UNCOLORED TRUTH ABOUT LUMBER Read Wherever Pacific Coest fimber Productr ere Sold SEND FOR A SAMPLE COPY Taar Ofr HcrccRow's PACIFIC COAST LUMBER INDHq Northwertcrn BanL Bldg. Portlaud, Orcgon. Gentlemen: Without obligation send us a copy of your market analysis.

Logging Trucks and Trailers

The Weber Auto and Trailer Works have a successful the way from 10 to 100 tons. The wheels used on these record of 15 years in business in Los Angeles. trucks-are practically indestructible. - -lhqy are_now located at their well equlpped factory at Mr. T. Weber sai'd recently to a representative of The 1505 Santa Fe Avenue. This firm has been 6u;tai"g trailers California Lumber Merchant ihat tris fiim is now ready to for over |0 ye{; and have built 2, 4 and 6 wheel-trailers, build logging trucks to order, any capacity, using ifiese rang.ing from -f ton to 50 ton capacity which are giving special wEeel-s which are illustrat.i itr ttt"ir'adverti"sement excellent satisfaction to the users, many of whom are lum-- on another page. bermen. _

The Wtber"Automatic Trailer Coupling and the Weber

More than 100 house-.movingtrucks have been con- steering device are patented articles also-produced in this

CARL CROW INCALIFORNIA SUNSET LUMBER COMPANY SELLS YARD

Mr. Carl C. Crow, publisher of Crow's Pacific Coast Lumber Index visited San Francisco for several days last

The Sunset Lumber Company yard at San Jose has been week. sold to the Tilden Lumber & Mill Company.

AI.BION LUMBER CO. RIDlvOOD

"For more than a quarter of a century we have produced the highest quality of California Sugar and White Pine, admirably adapted for factory and planing mill uses.

ttPlace your orders now!

"We have a splendid selection of all kinds of stock, dry and in shipping shape."

Augubt 15,1924 THE CALIFORNIA LUMBER MERCHANT r3
Fioe-Ton Ttailet
.,.".,.d
by W.b".
FI,LL STOCKS GREEN LUMBER COMMON AND UPPERS AT MILLS. AIR DRY UPPERS AT SAN PEDRO Main Salcr O6cc Hobert Blds. SAN FRANCTS@ Lor Angcla Oftcc 397 Pacific Electric Bldg. Phonc TUcLcr 5779 Member s California Reduood Association
CALIFORNIA
SUN.CURED
$IJOIR & li|t| IIE PIIIE
MADERA SUGAR PINE co. CAI.,JIF. MADERA,

California Forester Estimates 65% of Cut'over Lands Now Producin$

That some 65 per cent of the 3,438,000 acres of cut-over forest land in California are capable of producing a second growth of pine timber of a value appro>{imatjng-that of the 6riginal cr6p is, in the opinion of Silviculturist S. B. Show, of The Unit6d States Foiest Service, evidence that reckless logging methods and careless or uninformed control of fire oti*Caiifo..tia's forest lands have not entirely deprived future generations of the timber crops they- must harvest -if this fart of our country is to maintain its present rvellbeing.

"Oiver a third of the forest land, holvever, that has been cut over by lumber companies, or by pulp.and paper companies, raiiroads, sheep and cattle men, mining companies ind others during the past quarter century nolv lies idle and unproductive," remarked I\Ir. Shorv in the course of a recent discussion of the subject. "Groln up as it is to a dense stand of brush, it is indeed a positive menace to nearby timber, for the forest fires in these brush fields are

E. K. Wood Officials Go North

Mr. Frank Curran, General Manager in Southern California for the E. K. Wood Lumber Company has been in the Northwest for the past two weeks visiting the mills, and combining a business trip u'ith a summer vacation.

IIe was jo'ined at Seattle by Mr. H. F. Vincent, San Francisco manag'er.

as uncontrollable as are the disastrous fires corpmon in other regions. Indeed, such fires -can- rarely be lconfined strictlv Io the brush-covered lands themselves. Of the total i,188,000 acres of non-producing land. some 600,000 acres in round figures will hive some growth -in qourse of time, amounting-to about one-fifth of the possible stocking of timber; not enough to make commercial lumbering a possibility. Within 75years. horvever. if fire is kept out.and ieseeding is normal, an adequate forest grou'th.-shoul-d b.e rvell under way. For the rest, only planting u'ill make it possible for them to produce. timber of any kihd, even ivithin the next century or so."

GONE, BUT NOT FORGOATEN

W. K. Hall, for several years State Counselor of Kentuckv. has retired from the lumber business and troved to California.

Besides the loss of an active Hoo-Hoo rvorker, Kentucky loses a prominent and most likeable lumberman, one who has held the afiection and esteem of his contempofaries for manv vears. Brother Hall. rvhose number in Hoo-Hoo is 14314, does not intend to sacrifice his interest in tlle Order, he rvrites from Long Beach, Cal. Instead, h9 :"y!, h-e--will enjoy very much being able to do fu{h91 rvork in the West.

i{i *'.i proprietor of tne W. K. Hall Lumber Company at Fulton, Ky.-From Hoo-Hoo Bulletin.

Thcrc rtocl eizo rill 6t ovor )$ of dl ril&r {er- ia3r. Lunbcr dcrlcrr rro nrlin3 nico ptu6te by ufirtriain3 on hend r rupply of rinr curtourily ttqsft.dBuitdcrr rnd contrrctorr rpplcirtc tLc conoliacc of ruch r rclcction.

lVc cu rupply you pronptl;r fion our vrroLourc rtoclr. Lct nr rLor you hor Hipolito Stocl SL. Windor Scrccar rad Scrcco Doon cu nrlc uoncy for you.

THE CALIFORNIA LUMBER UERCHANT ls, l92l l4
ilt
HnP0rnr0 COMPANY Manufacturers of the famous Hipolito Stock Stze ScteQns Write for list of sizes, specifications and prices and full information regarding our dealer proposition. and Screen Doorg Phone Humbolt 3695 2lst and Alameda Sts. Los An

A roof of rare new color -opal beautifies this Cincinnati home

To Mr. and Mrs. Clarence Bahlman, 3429 Herschel Avenue, Cincinnati, Ohio, belongs the distirrction of beins the first to havi on tfieir home the "new Richardson opal roof

This roof is built from the new Rich, ardson opal shingles, no two of which are alike. On each are blended the two most beautiful Richardson colors in slate -weathered brownand iade sreen.

When these shingles are ipplied to the roof just as th-y come irom the bundle, the result is a delicately mottled coloring like the play of light on a rippled mountain lake.

The Rbhordson Multbrome Rmf

This, however, is but one example of the beauty secured in the Richirdson Multicrome Roof. Many color effects are possible-one to please every taste. The rare weathered brown, for in, 6tance, is attractive when applied with other Richardson Shingles of jade green, tile red or black pearl.

The Multicrome Roof is built of Richardson Super4iant Shingles, extra large, extra heavy-to give greater beauty, l9lg".. endurance... .The high quanty of rts lnner materlals, too, as,

sures lasting b"".tty for this roof. Its base is sturdy Richardson felt. The waterproofng is Viskalt-unusually durable.becai*. g.8% pure bitumen, especially vacuum,processed.

Richardson Multicrome Roofs are economical to lay and equally gmd for new or over,the.old,rooijobs.Active sellinghelp

Advertisements like this appearing steadily in the Literary Dige6t, HouJ and Garden, House Beautiful and also in thg national magazines ofcontractors, architects and builders, are creating an active demand for Richardson Roofine in your locality. And the Richardsoi Resale Plan is makingprofits for thousands of Richardson dealersby givingthemthe direct benefts of this adv-ertisiirg. Write for details of this plan for your territory. Write far oln new booflet

We will send you our new booklet, Roofs of Distinction, together with samples of Richardson Super,Giant Shingles in opal, and other colors.

Lockland (Ciocinnatl) Ohio Chicego Ncw York City (100E Fisk Bldc.) Atlenu Ncw Orlcrnr Drllsr

August 15, lY24 THE CALIFORNIA LUMBER MERCHANT 15
gd
mcrrannsoN coMp/lN.r
WsoTogatathick^qof thkwf aUs baucl of tcxtutc and, tqts of ctd,utance. Closdt walapping slse flakes funhq 1rctn thc stwdy Vrktlwutand buc atdiut uu.ls and fire hazjtds Pacific Coaat Repreeentative Earl L. Smith P. O. Box 2Ol,Lcla Angelee, Calif. Asttibuud By Gibson Lumber Co., LaJolla (San Dego) Calif. A. K.
T.
Seattle,
F. T.
6/
Tacoma, Wash. 'Y:: ". ":: :.'::':"%ft;;w;. Thc lwne of Mt. aail Mts, Clrlv qe B ahlmn ,3tzg Llarchcl Asra tw,CincinMd,Ohb. h hu a Richordsotr Mdtimmc Roof in opra
unda thc miffiD€ hoa the
Th.
Goodmundson Oakland, Calif. F.
Crowe 6i Co,
Waeh.
Crowe
Co.
Nocc
lons fi}l.q of Riilv atdsn fek intqlock to biul thc U,isk4k ina an enduingu%als-trmtaw
Oldhen' Rooft,fl | ,il l-4il tr tre E- | -,-----_-) Ric.hanlson Itflultircme Roof
J RTcHARDSoN RooiiiilTc
I cross sections I I equally nkryed

MY FAVORITE STORIES

Age not guaranteed-Some

.

for 2O yea$-,Some less.

SPRING THE GAG

One of the best old preacher stories that ever went the rounds, was that of the preacher who was discussing "Revelations," and had drawn a most terrific picture of the last day, of the rising of the dead from their gtaves, and of all the fearful things that are predicted for that time, when the Lord comes to "separate the sheep from the goats." He put'this sheep and goat separation over with much force, and then brought in his great climax of the serrnon. Drawing up his form to firll height' and rising both hands on high, he shouted, and each time he repeated the question his voice swelled in volume and effect:

HUGE

"An when dat awfut time comes, brcdern an sistern, de question every one will have to 'nswer is-'who'll be de sheep, and who'll be de goats?' 'Who'll be de sheep, an who'll be de goats?' 'WHO'LL BEDE SHEEP AN WHO'LL BE DE GOATS?"

Unable to stand tte terrific suspense any long, Mose Jackson rose up and answered:-

..AI{'LL BE DE GOAT, PAHSON, GO AHEAD AN SPRING DIi GAG.-

TIMBER DEAL MADE IN !"

th. County Auditor's office, where the transfer of the wAsHTNGToN

f,l'::,::fflLY;ffi"t'':'-'l""ti$',ffi.

The same company recently purchased 3960 acres of timber Kelso (Wash.)-Weyerhaeuser Timber Company today land on the Toutle River with 300,000,000 feet of timber purchased 2692'acres of timber land near here, according standing, involving a consideration of close to $1,000,000.

l6 THE CALIFORNIA LUMBER UERCXIANT August lS, lY24
'*li;i'"t3'X:Xi,
^A.
SMITH
"Whole,saIers of Pacitic Coo* Woods" At 326-327 A. G. Bartlett Bldg. LOSANGELES Main 3176 Mrh 3177 D(CLUSIVE SALES AGET\ITS IN SOUTHERN CALIFORNIA AND ARIZOT.IA FOR NORTTTWES'TERN REDW(DD COMPAT{Y Alro R.il rnd Clrgo Shipno FIR+INE-SPRUCE
W.
LUMBER CO.

LAST WORD IN SERVICE

The Whiting-Mead Commercial Company of Los Angeles, has just recently added another feature to their customer service plan that is making a decided hit with their trade, and is causing no small amount of favorable comment.

This institution maintains a large down-town display room and sales room for all of their stocks, except the lumber d.ppartment. They handle practically everything that goes into a house, plumbing supplies, electrical goods, paints and varnishes, hardware and other things that gives them a large range when figuring with a prospect. Their down-town offices are at Ninth and Maple, and their lumber yards are on Vernon Avenue, about four or five miles South, andnot easily reached by street car.

So they have made it possible for their customers to at no cost, by installing a fleet

each one with a capacity of about twenty-five people, and they maintain a regular schedule for these cars,. running from one office to the other. The busses, all Reos, and

reach the yard easily, and of large passenger busses,

comfortably arranged, beautifully painted black and white, and of course carry large signs, are shown in the picture.

August 15,1924 THE CALIFORNIA LUMBER MERCHANT 17
RAIL DRY OLD GROWTH SPRUCE CARGO DOUC.L^LS FIR HEMLOCK V. G. FLOORING CLEARS FACTORY STOCK GREEN (IREG(I]I LUI}IBER AGE]ICT F. A- CASTTETTER, prcr. LOS ^A.NGELES 1125 Central Blds. - TUcker SZZi Willapa Lumber Co. Wheeler Lumber Co. T^ACOMA BRAND Sandcd Doorr Finirh Mldgr. Wholesale Distributor of FOREST PRODUCTS FROM RELIABLE MILI S ONLY YARD STOCI( FACTORY LUMBER R. R. TIMBER and TIES MINING LUMBER GRAPE STAKES BOX and CRATE SHOOK VESSEL A,ND RAIL SHIPMENTS Curtis Williams 607 Trust & Savings Bldg. LOS ANGELES CAL. T-U-cLcr 59lt .FOR 28 YEARS IN LUMBER AND LOS ANGELES"
Today Mearrs:Ash any one of gO per cent of all California RETA,IL YARDS Mc0ullough=Fagan Lumber Co. San Francirco Los Angeles Seattle Portland San Pedro
33ASK THE YARDS THAT BUY FROM T'S''

Grove of Giant Redwoods to be Franklin K. Lane Memorial

To honor the memory of Franklin K. Lane, former Secretary of the Interior, who was the first President of the Save the Redwoods League, a magnificent redwood tract at Kettintelbe, Humboldt County, will be dedicated as the Franklin K. Lane Mernorial Grove on Sunday, August 24th, at 2 p.m, Simple and appropriate outdoor ceremonies unden the ancient trees will mark the dedication of the grove. Governor Friend W. Richardson has been invited to attend, as has also Secretary ol Commerce Herbert C. Hoover, chairman of the Franklin K. Lane Memorial Committee. who is now in California. Mrs. F.ranklin K. Lane, now a resident of San Francisco, and members of her familv will be guests of honor at the ceremcinies. A bronze tablet set in a natural granite boulder dedicating the grove to the memory of Franklin K. Lane will be unveiled as a part of the exercises. Invitations have been sent out to tha 5.000 members of the Save the Redwoods League, to public officials of the state and nation, and the pubtic generally is cordially invited to attend.

The Franklin K. Lane Memorial Redr,r'ood Grove is one of the finest tracts of timber in the Redwood Belt and contains some of the largest and most symmetrical specimens of these trees,, many of them close to 2,M yearJ old. It contains practically 20O acres at the present lime and was purchased by a fund established by the friends and admirers of Franklin K. Lane, headed by E. E. Ayer of Chicago, a Councilor of the Save the Redwoods Liague. A fuither fund for the purchase of additional area and for the improvement and upkeep of this grove and the public camp ground in conjunction with it, it is expected, will be raised,

ARIZONA HAS NEW RETAIL YARD

A new retail lrrmber yard had beeftstarted at Phoenix, Arizona, by JVIr. S. H. Gowdy and Wm. Whitney, both old lunlherrnen from Kansas City.

The yard is located near the Fair Grounds at Six Points.

O'MALLEY SELLS WILLCOX YARD TO LEWIS

The O'Malley Lumber Company, operating a string of yards through Southern Arizona, has sold their Willcox yalq-lo Mr. R. G. Lewis, rvho has been operating a yard at Willcox for some time, and who will, it is undersi6od, consolidate the two yards into one operation.

although the grove as it now stands is a complete unit. This memorial grove has. been deeded to the Staie of California to stand as a part of the Humboldt State Redwood Park.

The Franklin K. Lane Memorial Grove is located on the Redu'ood Highway at Kettintelbe (the old Indian name of the place^-for' years known as Phillipsville), Humboldt County, 228.6 miles north of Sausalito and 65'miles south of Eureka. It borders the South Fork of the Eel River.

-ned lumber quiclr?

C,arload or a Stick?

WE OFFER ALL OR ANY PORTION-SUBJECT TO PROMPT ACCEPTANCE EX. OUR SAN FRANCISCO YARD

.A,LL THOROUGITLY DRY SEND YOUR ORDER BEFORE IT [I ^A,LL SOLD

VAN ARSDALE.HARRIS LUMBER COMPANY

August 15, lY24 THE CALIFORNIA LUMB.ER MERCH.ANT t9
Pcr M ft. m M fL 2xd' to 16' No. I Shop Whitc Ccdu Rough @$Z$00 f0 M ft. lxt" end 10" Sclcct Whit. CGdrr S2S.......@ g0.00 f5 M ft. ltt", lt',12" C Sclcct Suger pinc Rough ..@ 90.00 10 M ft. 8-rl No.2 Shop Suser pinc Rough ...@ 50.00
Sth end Brannan Strcctr Sen Francirco Kearny 2O76.
Lloyd Hitlman Lumber Company SEATTLE, WASHINGTON Cal. Representatlve TLETOEEB & FR,^f,lBES 12!18 farrl-ltlvng Bldtl. Loa An3Glc. Pacific Coast Lumber and Red Cedar Shingles Erport ud Doncrtic Shifpcr

Hauling Lumber in Arizona

H-a-i-d-W-O-g-{-g

frorn

The Heart of Wicconsin

Ash Barwood Hard MaPle

Birch Beech Oak

Straight or Mircd Can

Andrews-Early Gompany

Uarsar-Uimonsin

DOUGLAS FIR BY CARGO

A3ocy: Bay Citv Lrmber Co.'

.l. J. Weet Llmbcr Co.

Aberdecn, Grayl Hrrtar WeAingtoo

S. E. SLADE LUMBER CO.

260 Cdifornia St", 322 L N. Van Nuyr Blds.' San Francirco f.ol Ancdc.

Here is how they are handling large lots of lumber at the Valley Lumber Company, Phoenix, Arizona.

Th6l hrge load of- flo6ring, about a half car-load, -weighs in the nei[hborhood of tenlons, and is one of the largest lots of luirber that has ever been moved, by truck and trailer. The trailer in the picture is a special lumber hauling vehicle manufactured by the Utiliti Trailer Manufactuiing Company, and sold 5y the Paul Bennett Auto Supply eompany of Phoenix, as well as by numerous other agencies through California.

"The genial rianager of the Va{gf !9-1b-er Cogrpany.is seen stinding by ti'e load, he is -Mi. Pill Corpstcin- The gentleman af the helm is Frank Mendoza.

wTLLAMETTE vA;LEY-R co.Buvs NEw MOORE DRY KILN

W. R SPALDI NGEiCHAS-ESLIN DSEY YARD ,er company, at W. R. Spalding

The retail yard of tfe Alta District Lu-mber Lindsgy, Calif.,'has b6en purchased by the W Llnos$y, Lallr., nas uecn PurGl Ltunblr Qompany, of Visalia.

YARD AT OAKDALE CHANGES

HANDS

The Tilden Lumber & Mills Company, of Oakland, has purchased the yard of the Oakdale Lumber Company, at Oakdale, California.

J. C. FERGER VrSrTs BrG crTrEs

J. C. Firger, of Fresno, head o! t-he.Swastika Lumber Cdmpany, his been a recent visitor in both Los Angeles and San Francisco.

BILL

X-Rev Booxo Boorr.

L-Rev tmsr Lnr Boort

X-Rry Surrrsxa & Account f.rocrrr.

X-Rry Srocr RecorD SvsrErg

X-Rey Ixprxrxc.

Rpro Frrr Mrcsrnr Boogssprnc Lrpcsrr.

R.uro Frrr Pr*rruel IxwNToBy Systtrt

Rrpro Fnr Irorxtrc.

Rrorux Ourcx Rlrrnpncl Nrnr lxort.

Rrorttu Ssont Accouxr Lmsr, Lur Lrocur

Hxusrr Recx LzDcER BrNDa$.

Ao.lusro Trat Brxosr&

2f9 V. Scf,coth SL Tknrr 9159

BANK AND OITICE ENGINEEB EQUIPMENT_SYSTEMLSUPPI.JES

I-lrr Pcrrro Crrrrrr. - Sr'tco^ro Ssrrr.r Cszcr =sorrrr-' Srrvnus Vrstr Trocr & Luccr Recl, Srrrr Trucrg Corn ero Bors' Frr.rs Urcsrir Eoorrrrruo Drrc Dororr Currs. Srz Drrcrt 8c Srrs Srrrr. Fr.rro Eourrrrrt

Sncrrr. Rvrro Btrrr B@ra Srrcrrr. Lru lur Ferrs Crro Irurr Srszrr I SsttttE

THE CALIFORNIA LUMBER UERCHANT
,p--
-

Distinctive types of Larninex Doors

All of Laminex built-up construction, guctranteed to stand wp in a,ny climnte. Will not twist, warp or wind!

Architects and contractors who thought they had to "detail" doors like these in order to s@ure individuality, now specify Laminex. Note the beaury of our new "Belle poriet iub tiame door, shown at the left. Many other distinctive Laminex doors besides thesethree. , Laminex is a perfected.puilt-up construction, wherein our special waterproof cement Pl"y: 3T important part. We have overcome warping, twistin5i, buckling atrd "plitting, to which ordinary doors are subject.

- Ergry Laminex door bears our gold label replacement zuarantee. uuilt of selected old-growth Douglas fir, cut frbm our ow:n timber. Made flat grain throughout, or with vertical grain stiles and rails.

You can obtain Laminex doors from leading jobbers everywhere. write for catalog showing all patterns. "cash"ii" on otrr -riational advertising.

The Wheeler, Osgood Company Tacoma, Washington,.,Trl€ lannbr CapUal o! Anrzria"-

August 15, lY24 ?HE CALIFORNIA LUMBER MERCHANT
:ffii;x@;ryY,#;:^
Iartlg "Bcllc Potu"-A slb Ilqr-ne-desig4 with all sqwre joints; tullydweled. Stiles qnd, tails iErtkai o! tlq, grqin Laminer com,nxtion. LamaM, fiot grain parcl.
E,AF,€EHHH E>+GRS WILL NOT SHRINK, SWELL OR WARP
Lamiacx Sir. Pcrct CoL onbl-buoming vert bobular Jor intqior and, eereilor ue. Fht Lminer bonels <stronger and, better' thqn raised. solid. banels).

nnd Now

HE Long-Bcll llmbcr Company, oo joly 31, bcgan thc opcration of itr ncw lumber manufachrriag plantr at [.ong- vieq Warhington.

Thic announccrnent meanr that lumbcr dalcrl thrcqbout thc country will have available Douglat Fir Lunbcr ud Timbere bearing tfte nationally knorm l..ong-Bdl 61de6sf+ a namc on lumber, that througb t[e yean har comc to bc rF cognizcd ar a brand of depcndability.

The company'c fir timber holdingp wcrc porchared ooly aftcr carcful invcctigation and rtudy to obtain bcalthy trccr of cplcndid co"lity and riz+-a factor hlvilg nuch to do ritL dctermining thc quality and value of the finiAcd podu.

Thc ncw lumbcr manufachrring plantr vcrc hdt to pnoducc the highelt qudity of product fron a mcchenbd 6Ddpoint, thc plantr bcing cquippcd througf,out rith thc uots modern machincry availablc. Plantr end cquipncot uc crrts fully planncd and dcrigncd to arllre low openting co*.

The eitc of thc new l.ong-Bcll lunbcr mnufactrias pbdtr at Longvicw,, Warhington" ofien uDru1lercd tnnqrot.trnm dvantagcs with ite location on ttrrec trearrcontincotal niltTn rdd on the Columbia Rivcr with itr occan-gpiDg $ipe.

' In thc opciation of thcrc ncc plantr eod in tbc narlrrftg and mcrchandiriag of thcir produerr, Thc l,.ong-BCl I-@bFr Conpany will rigidly adhcrc to t[e dcGnitc hirL rro&irlr ud policiee which havc govctncd the corngny'r buinc for rfc part forty-ninc ycara

THE LONG.BELL LUMBER COMPAI{II

Itmbcrman SA'rc lE75

Fir lrnbcr and Tinben; Southem Plne Lumbe end Thbcn; Crcorotcd Lunbcr, Timbem, Pootr' Polc+ fierr Gurrd' Raib' Pitng; Southcrn Hardwood Lrmbcr end Timben; Celifornh Whitc Ptnc Lrmbcr; Sarh end Dooc; Ork noo*g

THE CALIFORNIA LUITTER, IERCXIANT
R" A" Lng BU!. Kn Clt' Io.
q. d Q, a>t a,rbod
L u M B E Re

Ten Years Ago-Now And Ten Years Hence

"There has been a great change in lumber merchandising in the past ten years, but there will be a still greater change in the NEXT ten years."

So said a wise student of the lumber industry the other day. And if he was right-and we believe without doubt that he WAS-then the aspiring lumber merchant who would keep up with the times, and with the public demands for service, must get ready to do some "stepping".

For great changes have taken place in ten years.

Ten years ago we were writing our first editorials concerning the use of retail lumber plan books and plan service. The first genuine lumbermen's plan books were then appearing in the field, and the lumbermen generally were wondering what the new "fad" amounted to.

Ten years ago there were not over a handful of retail lumbermen in the United States who were really ADVERTISING.

Ten years ago modern merchandising offices for retail lumbermen were practically unknown. Sales rooms, plan rooms, service rooms, etc., \ rere not yet born. Plate glass fronts and display rooms were about as scarcg

Ten years ago they were practically all "Mr. Pip's", but they didn't know it.

Ten years ago the average retailer took no thought of the opportunities that surrounded him for CREATING BUSI-

NESS by direct and intelligent effort. He simply used his energies and his ingenuity tq get the biggest possible share of the business that PRESENTED ITSELF. The CREATM instinct had not been aroused.

Ten years ago only one big producing lumber Association ln the world was advertising its goods, and trying to help create a DEMAND for its product. That was CYPRESS. Today they are ALL doing it.

TEN YEARS AGO THIS WRITER WAS EDITOR. IALLY BOOSTING PLAN BOOKS AND SERVICE, SERVICE ROOMS, ADVERTISING, BUSINESS CRE. ATING, MODERN BUILDING STORES INSTEAD OF LUMBER YARDS, ETC.

And he hopes to continue that work until every lumber MAN becomes a lumber MERCHANT, and until the buildfng merchant occupies his proper place in the scheme of things.

Ten years from now there will be few "Mr. Pip's". The sweep of progress, the demand for service, the survival of the fittest, will have wiped him out. The lumberman will know more about the building business than anyone elseincluding the contractor-he will be the building authority in every town, and it wiU be his knowledge and his service that will be dlsposed of to the public, rather than his stocks.

"Everlasting"

August 15, lY24 THE CALIFORNIA LUMBER MERCHANT 23
LOGGING
Special Weber Conrtruction Cart Steel Light rnd Exceptiondly Strong Atro Builderr of 2, 4 and 6 Wheel Treilers WEBER AUTO AND TRAILER WORI$ l5O5 Santa Fe Ave. Lor Angelel
WHEELS
mAPtE
-BEECH - B IRC l{ - OAK
Handwood Flooring is marufactuled under idcal conditions by mcn who undercand f,nc woodworking. Itig scicntifically ldtndrie4 tongucd and groovcd with split hair prccision, and ahipped in wire-bound casily hardtcd bundles. 7 .-t--a Or.116nrDldt Mrchl{in HARDWOOD LUMBBR and PANELS F. P. BAUGH Office and Yard, 819 E. 59th St. LOS ANGELES A)ftidgc 2812 AIkidgG 2815

I Pioneer Shows Huge I I htcrease in Export I I Business

Exporting more than 50,000 rolls of building, roofing and mulch papers to foreign countries during the first seven months of. 1924, the Pioneer Paper Company of Los Angeles reports its greatest gain in export business since its organization thirty-six years ago. According to William Henry, vice president and general manager of the concern, a gain of 3OO/o in exports for the first part of the year over the total for the entire year of L923 is indicated.

Shipment of the Pioneer products was made to Japan, China, Mexico, Australia, New Zealand, the Hawaiian and Philippine Islands, and the West Indi'es, Mr. Henry stated. The products are manufactured at the plant of the firm located at 55th and Alameda streets in Los Angeles' The increased export business is due principally to the successful usage of paper mulch in the plantations of the Hawaiian Islands, and to the unprecedented amount of rebuilding now going on in Japan. Each year the Pioneer Paper Company imports more than 5000 tons of rags from Belgium, Germany, England and France, to be manufactured into felt, the basic commodity of the mulch, roofing and lrrrildinq nrnerc

Lawrence Upholds Publist Statements

California Lumber Merchant, Los Angeles, California.

Gentlemen:

A short time ago at a Hoo Hoo luncheon yc lisher, Mr. Jack Dionne, made a statement to tl that the time was past in Southern Californi lumber or any other product would sell itself : it is necessary now to make a real sales effort liver real lumber sen'ice in order to market t duct, but that there was no reason to give up a product did not sell itself. This last statr believe our company has demonstrated. Eve we have been adding to our organization an< ment various units that will improve our lum vice. The result of our consistent effort is tha' the first six months of 1924 we marketed 2l' lumber in Southern California than during t six months of. 1923. This in the face of the f the total lumber receipts for Southern Califon less by approximately 21/o in 1924 than in ll

We merely want to point out that what Mr. says is true-that for those who put fonvarr sales effort and deliver a constructive lumber there is no such thing as business being rotter

. Yours very truly,

T. B. La Hart-Wood Lumber Ci

urlpube effect r when nd that and derig pro' Decause ment f fY Y9an CqurP)er ser{uring6 more he first rct that ia were tz3. Dionne I a real

wrence, mpany.

24 THE CALIFORNIA LU IIBER MER(XIANT frsf 15, l!Z{ t: t_l
l | " lJljtl.alv\rtJ I
[,
,.""*t"'
SUDDEN & LUMBER CHRISTENSOT AND SHIPPING I l ,ldg. aTtaftnt Etootltr Bryrorl CrrDGl Geoh Gntr Er"bor Cl.rl6 Clrbtcu.. OrtlCrhc (t. trddcr Entr Gltttlctr.r Vhltr Edr. 61O ^Arstic Club Bldg. Seattle 6th Floor-Hind Bldg. 23O Califomh Strect San Francirco 9(X) A. G. Berlctt Lq AngCct GARG0 and RAlt w. R. & G0. GHAMBERLI]I Dirtributing Agentr for Clark-Nickerron Lumbcr Coo Evcrcttrf\f,fuh. Dcmprey Lunbcr Coo Trcoml llfarh. Dcfiancc Lunbcr Co, Trcoma, Warh. Fcrry BaLer Lumbcr Co., Evcrctt, \lferh. Little Rivcr Rcdwood Co, Hunboldt Bay. PORTLAND 909 Porter Bldg. PLyllir t":,il* SAN HRANCISCO lz0/J Balfour Blds. OpcfldDg Stcancrr W. R. Chrrnbcrliq Jr. Der F. Hralor Mrrlr Hrnlon Bcrtio Hrdon LOS ANGELI 1030 Bartlett B ,.d
THE CALIFORNIA LUMBER MERCHANT e o ln pecializWeS Highest auality CALIFORNIA SUGAR PINE cALrrbRNrA wHrrE prNE SPRUCE, RED and !\IHITE FIR TI{REE PLY FIR AND SPRUCE PANELS Well ascorted stocks at our Los Angeles yard or direct carload shipments from mill PromptAttention Giaen AtI Orders and Inquiries BROWN & DERRY LUIUBER CO. OFFICE and YARD 2055 East Fifty-First St. Telephone AXridge 1150 LOs ANGELES, CA,LIF.

More About the RecentlY Form Regional Advisory Board

As announced in the August lst issue, the recently formed Pacific Coast Regional Advisory Board, will meet at Los Angeles on Friday, August 15th.

The Lumber Committee is made up of R. E Baker, California White and Sugar Pine Association, Chairman;

[. M. Hotchkiss, California Redwood Association, ViceChair*an; Timothy Riordan, Arizona Lumber Company, Flagstafi, Arizona,'Vice-Chairman and S. M. Bump, -Los Angeles Lumber Products Company, t.os Angeles, ViceChJirman; H. Riddiford, Lumbermen's Exchange, Los Angeles and A. B. Wastell, California Retail Lumbermen's Association, are also on the Committee.

The following letter has been sent out to shfppers of various commodities, in the state, and gives a very comDrehensive idea of the duties of the Board.

iinrrcrpal DUTIES OF THE COMMODITY COMMITTEES OF THE REGIONAL ADVISORY BOARD

l. To analyzc and kccp informed as to tlrc relation and adcquact of transportation scrvicc to thcir induatry. -- -

2. Td tcep abrcast with thc economic conditions confronting-their industry witl a view of detcrrnining pcriodicdly tAc approrimete volumi of production, consumption and shipping vithin the Board territory.

3. io reprcsent the shippers and congumcrg,of the Pa{cular conraodity witli the railroads-ia a wholc in cacb Board tcritory on all questibns of transportation scrvice and car supply.

6. To dcal jointly with other Board committecr on tions of mutual intcrcst.

dcmandcd.

8. Thc Car Scrvicc Divigion rill 6le dl of itr crlrcot Board mcnbcrs vho arc requertcd to- aaaly-zc. tbco r -.f" """t oi-ti-cit--ana rus'gcltionr fron iheir vF eqfut belicve will morc dearly ddnonsttatc-tllc- accdl-ot .ttrclr I i"d;tt":--OAA tatfi Car Scr:vicc Divilid .ficctbg q car sup-olv till bc 6lcd Fith thc mcobcra of thc Berd' e4d whcre-i iondition arisci neccritating thc litbdnya! or-in cai suoolv in anv one distict through ordcn of thc C bi"i"i":ti 'tt is coiditioo and neccrdty till bc -fg!4itd ;;;b; ;"d th"it advicc ard augg;ttiou rolicibd iD oi-i"Eeti"" of tbe Car Scrvicc D-ivirioa rill onforn

necd in cach dirtrict

EACH COUUODITY COUUITTEE THR( cH-crRuAN OR VrCE CHATRUAN, \!t!|-O ARE r|E.+TTR REGIoNAL ADVISORY BOARD IS 6F-iiE--R-tcioxlE ADvrsoRY BoARD rs RE io innsexi A wRrrrEN REPoRT AT EACH

-

4. To studv trldc channcls and digtribution practicer in thcir rclation to trinaporation scrvice and car lupply litt a vicrq of effectinc improvehents in the mcthods of distribution and markctihg, and thi elimination of cconomic and transportation ra$e bctwecn producer and consumer.

5. To informally adjust all queations or compl,aints bctlcca ttc carriers and their industry.

MEETING COVERING:

A. Gcacf,af burinds conditionr afreCing tbcir in4u -trt b act"it as practicaUte, iacluding rtaftu of ihcir productln; o-o. .^-oir-ntian ar indicrtcd bv ordcre: etc. It it Dt rnv: coniunotion ar indcat& by ordere; etc- Dt Gt'thit iofoin"tioo is to bc givco for individuel oonoertlr'

(Continued on Page 35)

For 13 yccrl tbir mpany brr bccn n*' ing tnd.r muntrin rtrgcl citt, ilGr city rnd drcct nihmy borlcr" Itr tnrdo end burce bevc madc good ftom tog3ing

camDo to thc fightc*dchGrt uotl

Buih bv wc.tcm m.n rrto l@r rcrfictn confitionr; thcy eru npcllr fc torll undcr thc& odfidonr

tl,O0q0(Xt b Rcp

THE CALIFORNIA LUMBER UERCIIANT August t924
rt!rldtct l eld cttct rr of Scrvloc Bo.sd ct 6et e6lic clcb NF rll cer aGwicG nucb t!. if tt.t
Nf, TRUEKS ANE R, eo N ACHE, r NAC L TO 5 Rcgulrt Truck Modd. 2 Spcdrl Tru,& Mod& 3 Rcgphr Colcb ModGb
Art
Ca.t. Moreland Motor Truck Company l..or Anscle!, CtSf. Fdcia d
lr Putr
Att O"c |L

E. d.n.td.tr

W. M. BEEBE

250 FIRST NATTONAL BANK BLDG. SOUTHERN HARDWOODS-VENEERS

Supcior Oak Flooring, 'Anrrica'r Fincrt"

Scnd nc your inquiricr rnd ordcrr

Tclcphonc Dou3hr 9ll7

,4. SEND YOUR ORDERS /tfl\ ro TIIIT' ALLAN TURNER

11O Markct Street

V"At Your Service" Srn Francirco

DIMMICK LUMBER COMPANY

PAcrFrcMdd$fftli*o

CAR AND CARGO

A,GENTS

WESTERN WHITE CEDAR CO.

Mrrrbfreld, Orcaon

GI{)BE EXFORT LUMBER CO. SGrttlG, lltuhlntton

PORT ORFORD WHTTE CEDAR

DOUGLATI FIR - SPRUCE - HEMII)CK RED CEDAR SHINGLES

CALIFORNIA SUGAR AND WHITE PINE

24 C,alifornia Street SAN FRANCISCO Telephone Doughr 8925

H. B. MARIS

Nerv LocetionJfficc end Werchourc

735 3rd Strcct-Oppodtc S. P. Dcpot

Homo of WESTMADE PLYWOOD

G. A. Recoulllet

R. C. WITBECK WHOLESALE

Southcrn-HARDWOOD S-Northcn

Bnrcc OaL Flooria3

Meplc Flooring

lZl0 Firrt Netional Brnlc Bldg. ' Tclcphonc Suttcr 2t34

J. O. ELMER HARDWOOD LUMBER

Gsnuinc Mahogeny

Vcneerr-Flooring-Panclr

lZlXf Firrt Nationnl BanL Building

Telcphoac: Suttcr lll917 :: Sen Frracirco

THISi SPACE FOR SALE

DoUcLAs FIR-SPRUCBHEMLOCK-1ryHITE and SUGAR PINEREDW(X)D

O. F. FOLSOM LUMBER COMPANY

Our SpcirltiorFACTORY SPECTALS

KILN DRY FIR CLEARS your order tnd stop worryingt'

H. B. G.!.f,3roir REYNIER LUMBER CO.

iP|,-i@.-l3!N Srutr Merinr Bulldia3

ll2 Mrrhct Strcct Srn Fnncirco

REDWOOD and FIR LUMBER CEDAR SHINGLES

Spocirltior

Hubcldt Sfllt Rrducod Grrr Strtr. Tlor Sheh ud Pctr

lhn Rrdwd Shrhr ud Shiarlo

SEI.I.ING AGEI{TS

Crndcro R.dncd f.rrnL* C.o, qr.frr.o, Cd|l. Bud Strn R.drood eld Flr Luabrr

SOUTHERN CALIFORNIA REPRESENTATTVES

lVllfrod Cooper Luubrr Co, Lo Ar3rlr, Gellt.

JUilIUS G. SilEnD G0.

;TIOI.ESAI.E U['NEN, . REDWOOD _ DOUGLAS FIR SUGAR PINE_WHITE PINE SPRUCE

wE soucrT YouR TNQUIRIES

321.322 SHELDON BLDG., S.AN FRANCIICO Tclcpbonc Doughr 7t15

August 15, ln4 THE CALIFORNIA LUMBER MERCHANT
24
Su
Tclcphonc -Dougler 5794 Sen Frrncirco "Give \ l\ 7h es e 3 irm,sVlant Uour D ws in es,s 'fl I
Califomie
ltholcule Lnnbcr

1 The deep chade of red and green makc a Ia roof of lacting beautY.

A Durability ie inrured by the combination of ' | . *p[alti''a "ton"a rhte-an emor of 2O Protection.

A Economy in labor cort of application; paint I cost ir eliminated and inrurance ratct are fJ. lower'

A For new roofr and old! Can bc applied E ii"lt oto old wood rhingler, providing a & pirmanent, Gre'reeirting roof'

a THE CALIFORNIA LUMBER MERGIANT August
IPSAT|I(EII,ES SAII ERA\TCISOO' POR.TLI\ND-.SEAITLE
Exclusive Manufacturers in the west of Shin$le Desi Roofing

THOSE CLUBS O' MINE

How dear to my heart

Are my mashie and niblick, My driver and putter, My brassie and spoon. Midiron so trusty, Although you're all rusty I'll be clouting yon pill With you all very soon.

With my cleek I will bash it, That ball, I will mash it, O'er bunker and sand trap, O'er bushes and lake, I'll loft it preoisely And make it land nicely, Then one lonesome putt And a birdie I'll tako.

Oh ! would that I could Make my dreams all come true, In glee and in gladness Quite loudly I'd yell. But when I have dubbed Every shot round the course, I wish every club in the bag Were in H-.

\^/IN OR LOSE

Who m'isses, or who wins the prize, Go, lose or conquer if you can; But if you fall, or if you rise, Be each, pray God, a Gentleman.

COOPERATION

Now this is the law of the jungles'As old and as true as the sky; And the wolf that shall keep it may prosper, But the wolf that shall break it must die.

As the creeper that girdles the tree trunk, The Law runneth forward and back'For the stren-gth of the Pack, is the Wolf, And the sqF$gth of the wolf is ,hu """1rip[ng.

WILL ROGERS AND BILL BRYAN

The story is told of the meeting of the famous comedian Will Rogers, and William Jennings Bryan. Mr. Bryan said: "Oh, yes, Mr. Rogers, I have heard of you- f understand that you make humorous talks, say things that are funny. .Of course, I also do lots of talking, but mine is a different line. My talking is of a serious chaiacter. your aim is to make people laugh. Mine is to educate them."

"Wouldn't it be funny" responded Rogers, .,if we were both wrong.

. THE DIFFERENCE

The gum chewing girl and the cud chewing cow, There is a difference, you will allow. What is the difference? Oh, I have it now, ft's the thoughtful look, on the face of the cow.

DR CRANBS PRAYER

"Lord, let me have the courage to ask Thee for things that I want. Deliver me from the clamping fear that makes men continually pray for things they only think they ought to want. I want more money, more beauty, more brains, more personal dynamic, more spiritual vigor. From the whole ocean of my soul-and-body this craving for power goes up like an exhalation."-By Dr. Frank Crane.

CONTINUITY

The constant drip of water wears away the hardest stone The constant knaw of Towser masticates the toughest bone, The constant wooing lover carries off the blushing maid, And the constant advertiser is the one that gets the trade.

STICKTOITIVENESS

An oak, is simply an acorn, ihat "tuck to its job. Sometimes it takes a whole lot more nerve to stick, than it does to quit, but the reward is greater.

,.FAST

All Yard ltemr

FONE OR WIRE OUR EKPENSE

Manh-Strong Bldg. TRinitr 9662

Your inquiries and orders will receive prompt attention frorn the WESTERN STATES LI,'MBER CO.

August 15,1n4 THE CALIFORNIA LUMBER. MERCHANT
HOFFIIIAN
EARL
COMPANY
CARG(} SERYICE"
IN NORTHERN CALIFORNIA
two now

WKffiffi

WEYERHAEUSER FLOORING

Weyerhaeuser hat two world-famous softwood flooring products:

l-Perfectly manufactured, trade marked and nationally advertired FIR FLOORING-a tnrly incomparable Fir Product.

2-Perfectly manufactured beautiful looking intenrely practical trade marked, nationally advertised, and END-MATCHED, Hemlock Flooring.

STOCKS CARRIED AT OUR WILMINGTON WHOLESALE YARDS FOR QUICK SHIPMENT

August 15, 1924 THI.] CAI-IFORNIA LUMBER MERCHANT 3l

I would like to get in touch with yard owners in different parts of the State who would consider selling their yards.

At present I have several prospects who are looking for good payrng proposi- ' tions. Th.y have the cash and wiJl make quick deals.

Am experienced in this business and if your yard is a good proposition, I can sell it.

Answers will be treated in all confidence, and your yard will not be advertised inyour name.

Especially want yards from $J 0,000 to $75,000.

Address-

WILL YOU SELL YOUR

YARD

:ry-E"j,:rll..-,J,5.,4 rillfs,\.if,LPrl.Ts.!1'Er-:;TF;r--"Fi - " a' THE CALIFORNIA LUMBER UERCXIANT ?t.
\ry'. N. BLACK: Care
CATIFORNIA LUIUBER MERCHANT 408 FAY BIDG LOS AI{GEI.ES

WHE.N YOU SE,E.

THE.GRE.E.N TIE.

On Flooring, Ceiling, Siding

You will know it is one of

THE WHITNEY COIUPANY

Garibaldi, Oregon

.,GRE,EN TIED''

; Planing MilfProducts

FIR FLOORING

WIDE FIR CLEARS

FIR FACTORY STOCK

SPRUCE CLEARS

SPRUCE SHOP

THE CALIFORNIA LUMBER MERCHANT

and it in

Wholesal 3.

we are

THE CALIFORNIA LUMBER MERGIANT
THINGS TO REMEMBER ABOUT l.
We believe in the retail dealer handling doors, and we believe in letting him make a so doittg. Independen
Strictly Wholesaler We do not compete withour customers in selling the WEIEIb Wfoh.dr GLASS, lf,AllES, SASH, DOORS @d CAEIIII]TS 2l2OAl3O E$t 25S Stnct l,os AngS
2. we are t

" (Continued from page 26) it will bc consolidated i thc Commodity Comqitqcg., Uniform repori blanks, .r-sGd.; naires, which may- be decided as appropriate by the Commitiee, will Dc rurnrshcd rn.a8 large a quantity as desired by the District Managcr. .q. J/rospcctrve^transportation needs for thc next 90 days.-by gtvrng the approximate number of cars required to move tht oro_ ducts, or by grvin-g the relation, in volume, of the prospective m6ve_ rynI as compared with thc previous 90 days, and itre -simUar pcri& prevrous ycaf.

C. Ac,tivities in detail of the committee or its individual members in t-heir dealings with the carriers since thi tasi Soaid mc;iir;il: crt:ding-the disposition-made-of qucstions which may have arisiin, n. wnethcr rartroad service and car supply has becn satisfactory since la,st Board mecting.

E. - What, if anything, the railroads can do, as rclated to service. to?rd rn solung any distributi,on_problems confronting thc industry.

r.. Dteps taEen by the committec to insurc efficient use of rail- road. equipment and facilities cspecially as related to,-

l. Heaviest practicable loadinr( oir car.

2. Prompt loading and unload-inc.

q. I.imiting usc of ordcr bills of liding to practical ncccssities.

+. Avoiding practicc of placing cars tn tiansit', without deh- nitc destination wherever possible.

5. Limiting practices which prompt misusc of rcconsigning,

ARIZONA RATE CASE TO BE HEARD AUGUST

Coos Bay Lumber Company Officials Greet New Boat

Officials of the Coos Bay Lumber Company, journeyed to Los Angeles last week io the present it t[rl arrivaf of the companies new boat, the "Vulian".

Mr. F. A. Warner, General Manager of the company, A. E. Fisk, Purchasing Agent, and Mi. George Weir,'weie in Los Angeles on the 6th, when the Vulcan irrived at San !_ed1o, coqpleting her voyage through the canal, from Norfolk. This new vessel,- formerly JUrrited States Col- lier, has been refitted and transformed into a lumber carrier, and will be the largest coat-wise lumber boat on the Pacific. It is understood that she will be put into service between Marshfield and Bay Point, replaiing the .,C. A. Smith" that went down last fall.

The Vulcan will carry two and a half mill,fon feet.

ASSOCIATION ISSUES NEW GRADING BOOK

12

The case of the Los 4ngeles.Lumbermens Exchange vs. The Southern Pacific Company, wlil be heard befoi the State Commerce Commission, at Los Angeles, on August lzth.

..The Exchange, through their Secretary, Mr. Henry Riddiford, -has. petitioned for a revisal of all rates inio the state of Arizona, on lumber, from San Pedro. These new rates are sought to bring about an equalization on the rail rate on lumber from Seattle and Portland.

BROWNING IN NORTH

Mr. H. A. Browning, head of the H. A. Browning T urn- ber Company, Los Angeles wholesalers, is in the-Northwest, on a three weeks business expedition.

New Orleans, Aug 8-Revised copies of the Southern Pine Association's -standard Grading Rules, recently changed to conform to the new AmeriJan Standard whicir became operative July l, have been published by the Asso. cratron and now are berng sent out to lumber distributors, architects, contractors, large industrial consumers and others interested, in the terrilory East of the Rocky Mountains.

A statement by the Association accompanies each of the lew grading rules books, mentioning itrat producers of Southern Pine who are subscribers to thetAssociation. almost without exception, have agreed to manufacture and merchandise their lumber in accordance with the new American Lumber Standards, and it is suggested that the trade hereafter place all orders in accordance with the new specifications.

its soand Rcdtoood hmber.

WHITE PINE

SUGAR PTT€, DOUGI.AII FIR REDWOO

FIR PAhltrr S rDd DOORS Send

ETIFTY-THREE ycar! aso

l- built this Catholic echool

California. It is now bcing Redwood lumber it containe.

THE CALIFORNIA LUMBER MERCHANT
t
Characteristic residencc rsing Rcdwood Old l-and Mark built of Rdwood becomcr new home and bnrn. Father Hcnncbcrry for boyr at Alton, torr. down for the
iaFrudn fttift tll C.ltred. *. Hmboldt Ccruttr Cd.
TUMBER STATES c0. 9m trc Bld3. Sen Frarrcirco Phonc Dug. 3Hts
Catholic school erected dn 1870 now being dismantleil for
tTESTERl{
your iDdric. to I c to ou llou$G! fle r;rroatdivor: EARL HOFFHA]I GO. Manh-Strong Building, Loa Angclcr Phonc TRiuiry 9662 tb LorTrerr |ftl,tlecrsxtt d Dl'rilr,or-t I Cdltoe* kN Dlonlrr &rllor le Rdtd Arllrdat{lra

IIARDIlIO()DS

Scientific Ldln drying preserves within our products nature'l sturdy and beautiful qualitier, while Modern macliinery and sldlted human efiort iurtifier our elogan

"If lt's Bradley's lt's Better' TRY US

MANAGEMENT OF CALIFORNIA VOLVES CARE FOR ASSOCIATED

"To secure a fair reforestation of our

lands in the pre rglas fir, California, more emphasis needs to be placed tection of the associated species, particularly than of redwood itself," recently stated Mr- B. Show, who heads the California research of the United States Forest Service. This, he went is accountable through the fact that redwood to explain, the stump and will continue to do so almost despite the treatment the cut-over land -recei associated species that are necessary -to b to the density of growth demanded for p operations depend upon seed trees for_repr Douglas fir and other seed trees are destroyed ging-operations or subsequent slash burning, a iecona growth of timber on the land is jeopal In order to secure reproduction of redwood per cent of the normal stocking, and an adr growth density of Douglas fir, associated with hemlock, and lorvland 6r, IUr. Show states sor sibly defective Douglas firs must b-e left sta llnd must be preserved by care in logging a tive measureJ thereafter. In the redwood i ting should be practiced. Slash should be cas-t. but with care for resen'ed trees. Sys

or 35 equal spruce, large, posp for seed protec- f clear cuted broadic protection for the whole area should be provided, sim r to Forest

"Cy" Hooper is a Fa

25 to

Robert Browne Hooper, weight seven Po cordins to S. C. (Cy) Hooper, his daddy, as ever ar-rived in California, was born Sunday, Cy naturally is very happ)r ove_r the event, mother and the boy are getting along very nt we will see some speed rvhen young !ob- b-e-g the Southern California trade for the S. C. Ht

and aca boy as t 3rd. that the y, and that s calling on r Lumber Company.

J. W. KELLY Vrsrrs REDWOOD

Mr. I. W. Kelly, Sales Manager Cargo Dep R. IvlcCormick & Co., San Francisco, is taki

trip through the redwood mills in Humboldt

RUSSUM IN NORTH

Mr. O. L. Russum, Valley representative of Cormick & Co., is vacationing in the northw

is visiting some of the large fir mills.

ROBT. FORGIE RETURNS FROM ORTH

Mr. Robt. Forgie, who handles Bloedel D in Southern California, has returned to Los 4 three rv.:eks visit in San Francisco. He w by I\Irs. Forgie.

FRANK PEIL REJOICES

rtment Chas. a vacation Chas. R. Mc, where he van stockS ngeles after accompanie{

Mr. Frank Peil, of Patten 6f Davis, Los chest out a foot the last few days, rejoicing has his er the arrival weeks. oT a baby boy at his home, within the last

EARL HOFFUAN RETURNS FROM NORTH

Mr. Earl Hoffman, of the Earl Angeles rn'holesalers, has returned through the northwest.

Hoffman LPany, weeks LoS trip from a th

36 THE CALIFORN{ -,JBER MERCXIANT
BRADTEY BRAND
Furniture Stoqk in Sets CUT TO SIZE Re"dv to AreemHe Flat Surfacec Hardwood Trim Sanded BRADTEY TUMBER C(). OF ARI(ANSAS WARREN ARKANSAS a C. M. CIErk, Reprerentatiyc Loe Angeler Chicago Lrmrber Co. of Wafi. San Fnncirco
OAK FLOORING GUM FLOORING WHITE OAK TRIM RED GUM TRIM CASING BASE OAK WAGON STOCK BEECH FLOORING AROMATIQUE CEDAR LINlNG FED OAK TRI}T SAP GTJM TRIM MOULDINGS GUM FURMTT'RE STOCK
FOR
ls, ly24 OOD IN.

Tentative Program Indicates a Big for 33rd Time for Annual An

T-he tentat'i'ae^program f or what prom.ises to -be the greatest Anntd in the histery of the Order, at Mimne- apolis,-lept- 8;9 gnd-ro, zuas a-rranged, at a conferenceEeftpeen International iititkii-rreasurer' Ishertaood and officers in the l[inneabolis District.

^Supr^eme Scriztenoter Tg! r,Ione-s,zuh9 itr ryneyat1hgirryln oJ arrangernents; Arthur A. Hood,, M,innesota State counselor; Al s_...!-!!::,,!:t:!deny ol theTwin Cities Hoo-hoo ctii, o"a tnot*i" of tn, ioii!r;-;;- mittees which are arranging for lhe event participated in thi conference.

^l'Vhile the-m'eeting does not officialty ofen uniil Mond.ay, Sept.8, ma,ny Hoo-Hoo wilt be in Minneabol,is Suldg!, and a.rrangeT.n?nts.gr.e being nmdi for the infor.m.o[*uriag ol.ttroi *t*iirit"i'inr;r";";;;;;:;;;7; religious serzices zahich will be conducted by Parsoi Siurpkin. nZtoit" ollnu ttit"ti*'prografi folloza. - '- t

SUNDAY, SEPTEMBER 7

Le Master, 'Fresno, Cal., presiding.

_

I-nformal meeting of early gucsts. _Religious scrvices, conducted by-Chap- lain Simpkin.

MONDAY. SEPTEMBER 8

9:09 a, m.-Registration at Hoo-Hoo Ileadquarters-Nicollet Hotel.

12:29 p.m.-Luncheon of Supreme Nine and House of Ancients.

3:39 p. m.-Osirian Cloistcr mcctinr and initiation, High Priest of Osirii W. S. Dickason, Kansas City, Mo., presiding.

6:J9 p. m.-Osirian Banquet for all visiting Hoo-Hoo and ladies.

TUESDAY, SEPTEMBER 9

8:29 a. m.-Breakfast and conference of all Vicegerent Snarks.

9:00 a. m.-Official opcning of the Thirty-third Annual Mdting,-Nico[et Hotel. Snark of the Univelse C. D.

9:09 a. m.-Musical proqram bv Twin Cities Hoo-Hoo Oicheitra: In1 vocation by Chaplain Simpkin; address of welcome on behalf of Minneapolis Hoo-Hoo; address of wclcome'on- be- half of Minneapolis lumbermen; response; annual report of. Snark of thc Ifniverse, C. D. Le Master; annual re- port of Secretary-Treasurer Isherwood; appointment of committecs.

12t29 p, m.-Luncheon discussion of Hoo-Hoo Club activities; automobile trip for ladics and luncheon at Coun- try Club.

3:09 p. m.-Reports of members of Supreme Nine; general discussion for the welfare of the Order.

8:09 . -m.-Concatenation, followed by_. bur^flunch; thcatre party for ladres,

WEDNESDAY, SEPTEMBER IO

, 829 a, m.-Breakfast conferencc of lumber association executivcs.

'3i9' ",11*iL#'1Ti%,1ff fllT b

^10:09 a. m.-General session: rcDorts of committees, election of omiei{ ae- signaFon of 1925 meeting place,'and embalming of the Snarklf ttre'U*vers-e preparatory to his incarceration rn the House of Ancients.

12:29 p. m.-Luncheon and round_ table discussion of important matters rn tlrc promotion of Hoo-Hoo.

2:00 to 4:fi) p. m.-Automobile trio [o_I Iadies. through the Twin Citiej. Minncapolis and St. paul.

6129 p. m.-Dinner-dance.

THURSDAY, SEPTEMBER lr

__Gol_f_ tournarnent to decide champion Hoo-Hoo golfer of the world. Difrefcnt fights and handicap cvents

There is No Substitute for Friendship

Our timber rupply will last the b'lance of the lifetime of most men in the Iumber industry today.

This raw material ir drawn from the bottom lands of the famour Calcasieu timber diatrict of Souttwest Louiriana, and includer all varietier of bardwood common to the South.

We offer you the rerwices of a financiallyand mordly relponrible organization, operating in good timber, using the mort modern of machinery, holding dear the ethics of the trade, not only for your next order, but for the carr you may want in 1930, in 1935, or 194O.

We will try to be {vorthy 9f your lastins friendrhip.

August 15, lY24
t T H E M A R K o F
o, N E v E R Y s T I c K Hitlyer Deutsch' Edwards, Inc. Harduod Lumber Oakdale :,' Louisiana
.38 MERGIANT THE CALIFORNIA Your Reputation DEPEhIDS ON TTIE CI.ASS OF MERCHANDISE YOU SFI I The "Superior" S-Piece Knocked'Down BREAKFAST NOOK S (2 Scat EixL-z Table l4l-l ToP) Is A FINISHED AND ARTISTIC ARTICLE We Ship Anywhere 'Supcio/ Bralfrrt NooL f,odel No. t SOLD THROUGH DEALERSEXCLUSIVELY BY Pbonc AXridgc 6571 IVIEEHAN-DAVIS'CROWN C0. Inc. 5985 Wihington Strcct LOS ANGEIES, CALIF. " Mail Ad&cc: P. O' Bor 13?O' Arcedo !lir'

Magnesite Stucco

N{arked attention has been given recently to Magnesite Stucco etc, (oxy-chloride cement) and the articles on the subject have usually been written by competitors and have beerr rather one sided and not unbiasedly instructive.

The magnesite industry (which is about 12 years old) has been making remarkable progress in the last 2 years. IJnfortunately many persons have been making oxy-chloride cement who have not had any knowledge or experience and the results have been disastrous. The nature and kind of aggregates used rvith magnesite are as important to the formation of a satisfactory oxy-chloride cement as the kind of magnesite used and t6e mannet and method of its calcination. Simply mixing magnesite with any kind of an aggregate will invariably show poor results. Magnesite is not a wonder material, it will not do the impossible. It will not produce an excellent or satisfactorj' job if the chief factor moving the person using it is cheapness and no regard is given to proper application. Magnesite is not diffelent in that respect from ordinary cement. Many a cement stucco job cracked, buckled, chipped, fell off, etc., because it was not properly applied or mixed. Assuming that magnesite is properly applied it will be found muchluperior to cement stucco and quite as permanent. Frost or heat will not affect it and the cracking will be nominal and much less than in cement stucco. The chief cause of troubles and failures of magnesite has been because,

l. The stucco or other material was not properly mixed.

2. Th.e aggregates used were not right and consequently ' did not form a correct bond.

3. It was not applied to.proper thickness.

4. The base or-fbundatiotr upon which it was laid was not strong enough or was of.a kind that should not be used.

5. 'fhe job was skinned.

6. Fire walls were not protected.

7. Cl-reap work without regard to results.

fn order to remedy the above almost all magnesite stucco manufacturers have issued specifications foi use of their materials and the manner of their application.

One of the chief fallacies still maintained by many peo- ple is- that the Magnesium Chloride is graddally teainea out__of the oxy-chloride cement by wetting and that eventually the magnesium chloricle is entirely le"ached out, thereby causing the material to disintergrate and fall off. Such is not the case. While it is true that the magnesium chloride.does partially leach out by constant wetting, the prc.,cess.is very slow and in the melntime the oxy-chloride cement by absorbing carbonic gas from the air gradually increases rts carbonate content and thereby replaces the loss caused. by -the leaching of the chloride. - It i4/ill be readily seen that by this process of absorption from the air thi lossis compensated and that the characteristics and strength of the oxy-chloride cement is not impaired.

Extenslve experrments were recently made by the U. S.

August 15, lY24 THE CALTFORNIA LUMBER MERCHANT 39
a HIS$SS gAI n tGr@ a J. R. H ANI FY co. Manufacturerc-Wholeralcn Millr at Raymond, Warhington-Eureka (Humboh Coimty), C,alifornia 24 Market Street Lor Angelcr Offree San Francirco, Calif. Portlend Of6ce 522 Ccntral Building Telephone Kearny 326 ' Northwertcrn Bank Btdg. "Eoerything in West Coast' Forest Producfs" Rail and Cargo - Douglas Fir - spruce - Redwood Mcmbere Califotlia Rcdwood Anociation

(Continued from Page 39)

Government and the Dow Chemical Co' the results being the work of several years' In referring to the data upon the replacement of the loss of chloride-by increase of*the carbonate content in the oxy-chloride cement the Dow Chemical Co. reports as follows:

"The outstanding feature of the data is the proof of the Eradual increase in the carbonate coincident with the loss 3f in" Magnesium Chloride rvhich is gradually leached'out of the oxy--chloride cement. The second,important {eature of this daia is, the evidence that the physical or mechanical strength of a good oxy-chloride cement, is not impaired- or damaged to any noticeable extent during this conversion of the magnesium oxy-chloride to the hydrated magnesium carbonate. These facts support the belief that magnesia stucco is a permanent building material in spite of the quasi solubility of the oxy-chloride of magnesia which is the binder. At the worst the washing out of the magnesium chloride is a very slow process and the absorption of carbonic gas and the reconversion of the magnesium should be expected to normally compensate for the loss of the chloride at any stage of the life of tfie stucco."

This investigation indicates that no fear need be held regarding the permanency of l\Iagnesia Stucco if highgrade ingredients are used in its composition and ifit is applied rvith the proper specifications.

"It is significant that the higher grades of this material are inherently permanent to the weather and are independent of any waterproofing protection."

In summarizing, I desire to state that rvith a little care on the part of the user or dealer in (a) the purchasing of a standard material (Containing a sufficient amount of magnesite and the proper aggregates), (b) following of specifications in application; and (") bearing in mind that cheapness of price alone is not sufficient to assure satisfac-

tion; results of a highly gratifying nature-can It is my opinion that oxy-chloride cem€nt to make 6ven greater strides that it has, vantages and superiority.

"Enclosed find a very small check in pa very large and indispeb.,?li*:?f;.)

FORESTERS GIVE RODENTS A FEAST BIDDEN TREE BARK

Flagstaff, Arizona-Members of the Southv Experiment Station are for once gladly pro' squirrels and porcupines a feast of tender, juicybirk. This unusual hospitality is occasioned b to this station of Dr. Walter P. Taylor of the Un Biological Survey, who is intent upon a ltudlof particularly of porcupines. To assist Dr. Tay the same time to attempt to settle the much' tion of whether porcupines or squirrels are sponsible for the girdling of young trees in this area of about half an acre has been indlosed

MOULDINGS

FINISH.CASING

BASECOLUMNS

STEPPING.PANEI.s

RGH. K.D. CLEARS

EXCLUSIVE AGENTS.

manner as to keep several porcupines and squi inside. seedlings, n for Dr.

Here choice provender is provided in the form saplings, and half-grown trees. It will rer Tiyloi and his assislants to determine to which blame for tree-girdling belongs.

NE\[| YARD AT ONTARIO

The Christenson yard at Ontario.

o. H.

Mr. O. H. Barr, spending a several

Luumber Company has weeks vacation in the N

ON VACATION

WHOIESAIE ONLY

FIR

NOVELTY REDWOOD HEIIILOCK SPRUCE cARA,cE

GEO. Dt HARTY LITMBER AND MANI FACTT,TRING CO., TACOMA, W.

Orir new LUMBER WAREHOUSE in [.os Angeles is stocked complete for quick deliveries to Southern California retailjrs and quick mixed car ehipments an5rwhere. Car lots direct from our Northern mill connections.

WAREHOUSE AND OFFTCE

Eart {9th St. end Evcrctt Avc.

Ccntral Marufacturilg l)irtrict

oibtained. continue of its adfor a Co. FOR. Forest for the tree the visit States t life, , and at ques-rily rereg'ion, an in such a imal the a retail pany, is

D()WNTOWN OFFICE

ll3l Mcrchrntr Nrtioad BerL Building

Phorc TUeLcr {317

WASHINGT0N IUIUBER AND MILLWORK

,.{0 THE CALIFORNIA LUMBER IIERCIIANT 15, l9A.
BARR head of the Barr Lumber JAMES G. BROWNE Prcr. WALTER R Sda
tOS ANGETES

\TNnfe. This vital paragraph ^ ,.."":. wi-ll appeoi in"eifht archite aural ond building mogaziitc s : -@ery architect and, contractor in America will read lt again and again.

CALIFORNIA WHITE PINE

CALIFORNIA SUGAR PINE

A 2(N-year supply of these ttoods noy stands in the region there our mills oter. ate. -Natural grotth' of s-tanding 2 im ber, ong-.n tid b y ndttt d I r eln odu ction and re-rotettattorr, assutes d sLb_ TtIy of these yafuable baifding woods for all time.

Every af,chitect and builder, and thousands of pros, peclive homebuilders (your customers) are reading each month about the uses and advantagas of Cati forniaVhite Pine and Caffirnia Sugar Piiefor home building-for doors, sash and interior trim.

The man who BUYS lumber is interested in the USE of that wood in HIS OWN HOUSE. He wants to know that California Pine doors will not stici, windows wjll not jam, interior trim will "stay put"- that Cfilornia White Pine and California Sugar fineyor! up readily, take and hold paint and enamel perfectly; and that the final costs of these woods make them economical for his use.

Our advertising sells the USE of California White Pine and eahfornia $ugar Pine for doors, sash and rrim. It tells WHY thde woods should be used. Back of every line in this campaign is the dy,

namic word-$ELL! We want you to MAKE MONEY SELLING California White Pine and California Sugar Pine. Our natiorvwide, million, message campaign is a SELLING campaign-for you!

Are you prepared to meet the demand this SELL, ING campiien will create? Stock these woodsCalifornia-White Pine and California Sugar Pine. Prices were never more favorable than-NOW. And remember,-our W'ood Technologist wilt qnsygr all your questions about thesJ woods, frankly and fully.

August 15, lY24 THE CALIFORNIA LUMBER MERCHANT
Calffirnia WHITE f. SUGAR PINE MaNuracrunrns' Agso crATroN 468 CALL BLDG., sAN FRANcrsco cAuFonNtAwEmnB *#gTgffi# . cAr.rFoRMnclNSlcEDAr

The Good Lumber Company: Live Merchandi

Here is a very good view of the busy and hustling Byron plant of the Good Lumber Company.

This live outfit has another yard at Tracy, and they are doing a splendid business at both plants.

Besides the usual lines handled by yards in this territory, the Good Lumber Company has found a good business in

Fruit Growers Supply Company

Manufecturetr bf

California Whitc ud Sufrr PtnG Lunbcr

Mills d Sonnvilla udtlill' Crt

15O,(XX),(X!O FGd Arnu.l Ceeraty

B. W. ADAIVIS, Mgr. Sdc. DGpt Firct Nation"l BanL Bldg. - San Fnnciro

E. K. Wood Lumber Co.

N. 'il. Bank Bldg.

Portlan4 Ore.

Ve Specialize in Gnye Harbor OLD GROWTH YELLOW

FIR Finbh and Vertical Grain Flooring.

If you like extra good quality Red Ccdar Shingter we can funish thcm.

their handling redwood tanks, irrigation s as well as other ranch items such as head stakes, etc., etc.

The company is headed by Mr.'George A. founded the business in Tracy years ago, the being established later. Mr. Good makes Tracy, and directs the operations of both plants

Henry Riddiford Has

Mr. Henry (Hank) Riddiford, Secretary of geles Lumbernens Exchange, and probably the of California lumbermen, has admitted on August 6th. It is unfortunate that his at age cannot be reported herewith. Henry state, but, as announced in a recent article in tion, he is somervhere between twenty one and it would be hard to make a better guess.

As old as Henry is, he is not too old, and ne

REDWO

Kih ud Ato lhiGd thpcrr

Grccn Clclrlr rnd Cmnr

Rril rDd Crryo Shlencotr

16 Calif St. - San F

snd pipe, fencing, , who 1"ron yard home in rom there.

Los Anknoin birthdey, Sttcsrcd dtclines to. publicaa hundred, will be.

a THE CALIFORNIA LUUBER IIERCXIANT
E.J.DODGECOMP

Final June Totals Receipts at Los Angeles Harbor

The following are the final official rec_e_ipts at Los Angeles Harbor, fo'r 1923:

7I,539,825 Feet of Lumber

L4,425,4W Pcs. Lath.

5,86,450 Pcs. Shgls.

13,000 Pcs. Shikes

46,744 Ties

263,947 Lin. Feet Poles

79,141,580 Total

For the first six loaded at this port

totals of the lumber the month of June,

ify Has New Manager at Los Angeles

Mr. W. M. Brown succeeds D. R. philips as manager for e J. R.,Hanify Company, at Los Anseles.

Board Feet. months of. 1924 the total footage unwas, 593,149,647 board, feet.

Mr. Brown has been ivith the Haiify organization for seve ral years, n rrt "i t'"'l' il;'J:t"#,Tl'J tf-ffi ?:'r:""::l hls been acting as Purchasing Agent at their'p"rtir"a office. He is alhorough lumb&ma"n, a gentleman of verv fine personalitX and will no doubt be'weTl ".quuintea -il'f, the Southern California lumber fraternity, in-a very short time.

As announced in th-e last issue, Mr. philips has gone with the Hart-Wood Lumber Company, at Los'AngelEs. -

IVIahe a Double Showing

with your trade. "Put them wise" to

A white lumber, of rich mahoganyJike grain, with finish possibilities as unlimited as the scale of tints. And besides, no lumber of this character is as reasonably priced as LAMAO.

j';.i1,:August 15, 1924 THE CALIFORNIA LUMBER MERCHANT 13
since1872 Fifth and Brannan Sts. IMPORTERS AND EXPORTERS FOREIGN AND DOMESTTC HARDWOODS San Francisco RECOMMEND REDWOOD TO MAKE SATISFIED AND PERMANENT CUSTOMERS "it lasts" HOLIUIES,EUREKA TUIIBER G|l. Menufactarctc of Hwnboldt Rcdutood SAN ERANC|SCO LOIT.ANGEI.ES MEMBER CALIFORNTA REDWOOD ASff)CTATION
Lamao (Tr ademar ked)
C odw allader - Gibs on C o. , Inc.
Sth and Brannan Sts. San Francisco Oakland Loc Angelet
The ONLY lmqort*s with our own Timber Supplg anl Mills in Luzon, anil vith PACIFIC COAST HEADQUARIERS cr
THE CALIFORNIA LUMBER,MERCHANT Taking aDose of Their OT{m Medi -Prominent Lumberments New Ho Insulated with $a15a1u-Wool Homc of A- Rvnkrrl of the Rnlrcl Coel ind lJr. C.o. Wrulrcln,Illinol. C. W. Wcb*cr, Ashicct Homc o,f Mr.Weltcr It Crocrn hcridat of Grc8rn, Robinm bobc Co. Cnt Frtlr, Mottrn llocof Mr.lohnI. Co Ootb'furda Chrisl. Ptoox-: Et."rF __qqdG;LH:t Mr.Con:rfrrd fr Itaro& fnbc Cc' --'--'.-' Hocofltrr.Il of 6.BEFL@b.tCe,. RobctG llrrdl Country homc of It'{r.H. J. Stcinma Pg. of the Steinmn Lubq Co- Milnukc. Wir. Thir hore ir at Peweuhe lrte,\l/ir. Crco. Schlcy & Sonr, Archltet! *tr.#,wm

The Vbod Conversion Company Congratulates the Lumber Dealers IVho

Pioneered in the Sale of BnrsAM-V/ooL

,T,HE Wood Conversion Company publicly thanks and congrat- I ulates the lumber dealers who have been helping put over BALSAM.WOOL.

You have been breaking insulation sales records and with a new product. You have demonstrated again that the retail lumber business hasn't lost its ability to merchandise a good product.

In the first 16 weeks of this year you handled as much Bm.snu-Wool as was sold during the entire past year. Rumors of depressions and bad business were in the air. But that didn't stop you.Your repeat orders show that you are more than keeping up with the fast pace you set.

The remarkable thing about the increasing success of B,r.Ls.llr.'woor, is that most of the dealers who are selling it never handled insulation before. They invested their money in Bu-sau-Wool purely on faith.

Many of these dealers went to the trouble and expense of personallytesting out the insulating value of B^als.qu-Woor. in their own homes. Many lined their new homes with it. Others used it in the roofs of their old homes.

Today these dealers know without doubt why we call B.ql-sA,pr-Woor. a home-building necessity. They and their families know greater home comfort than they ever knew before. They know of the ease with which an insulated house is heated in winter-the freedom from heating worries and sizable fuel savings. They know the ioys of sleeping soundly on a hot night under an insulated roof. They know that B,c.r.sA.u-Wool has added a lot beyond its cost to the investment value of their property. No wonder they sell B.ll,sn pr.Wool. August L,lY24 Wood Conversion Company.

E\ROM those lumberdealers who are not handling B.lls,lu.'Woor-we agoin I solicit an order. A year a!!o we did so with predictions that B,q,Lsau.Wool would sell. To$ay we do it with the proof before us that B.ql,sA.Nr-Woor. sells in the city, in the small town, and in the country. with a little honest effort almost every lumber dealer can make additional B.c.r,sA.M-woor. profits. And at the same time give his customers better homes-more comfortable, more healthful, more satisfactory.

Address your trial order (we,prefer that it be a small order of s000 to 10,fi)0 feet) direct to the Wood Conversion Company, Cloquet, Minnesota.

DALSAM,WOOL comes in wrapped and I-f sealed rollc containing 25O aquare feet each. There are only three widths, 1? lnches, 25 lnches and 32 inchee. You donrt have to carry arr assortment of lengthe. BALSAM, WOOL iE cut to any length'required, right on the job. Your stock of standard sealed packages ie fitted for any job that comee up. There are no odde and endc lying around to eatup the profits you have made. BALSAM.WOOL requires little storage space. It is light in weight and easily han dled. It is the kind ofa product that you and your men like to handle.

August lS, ln{ TI{E CS,LIFORNIA LUMBER MERCHANT 45
WEYERHAEUSER SALES COMPAT\'Y lDistributors; WEYERHAEUSER FOREST PRODUCTS GeneralOffices . SPOKANE, WASHINGTON sr.pAUL -.ril:ot3'hofr"o nnrnrMoRE NEwyoRK 2694 univercitv Ave. 2os souLh La satle sc arz Lexington Brdg. 2io d-.d;t 'Balram-Wool' Dirtributor for SoutLcrn California: t "V/oodhead Lurnbcr Co., Lor Angclcr.,

THE CALIFORNIA LUIfEER IIERCIIANT

FRED GOLDING BREAKS ANOTHER RECORD

Fred Golding, head of the Fred Golding Lumber Company, Los Angeles, and his sales manager, Art Penberthy, have just returned from a motor trip to Portland. They were gone about two weeks, wisiting some of.the milts, and no doubt trying out some of the Oregon golf courses.

Fred wired his office on his arrival at Portland, that he had lowered his former record of forty hours driving time between Los Angeles and Portland, and that he had made this last trip in thirty six hours flat. He drives a Studebaker, and the car, or Fred, or the combination of the two,

have hung up something in the way of a be hard to beat.

c. J. LYNCH AND W. R CHAUBERLTN FROU EAST

Mr. C. J. Lynch, manager of the L. W. Bli Company, Los Angeles, and Mr. W. R C-hamb, R. Chamberlin & Company, San Francisco, he to Los Angeles from a-six weeks trip to the E

They traveled to New York on the 'W. R.

Jr;'

USE REDWOOD " It Lasts" The Little Riaer Reduood Co.

To incurc etraight, flat ltock, careful aicking on thc Liln can it absolutcly ne.cellary.

The corrcct ecaroning of hardwoodg to mcct the clinatic condi' tions of Southern California, ir but one of our elcceerful cfforte to aervc our tradc cficiently.

Stremcrr TAMALPAIS '' II WASHINGTON '' San Francisco CRANNEI- Hurnboldt County' - California LOS ^A.NGEI FS 103() A. G. Bartlett Building ..MEMBERS CALIFORNIA REDWOOD ASSOCIATION." KILN DRIED HARDv\rOODS
Hunboldt 6l;74 Meil Addror Bor t, Str. C B. W. Loa Western Hardwood Lurnber Cornpany m4 E 15th sr D. J. CAHILL, Prrr 15, rgf that will [-umber of W. returncd

Good Home Advertising Page Make-flp

Hundreds of newspapers in hundreds of towns and cities tave published full page advertisements, showing the various lists of dealers in home building materials, equipment, and furnishings, who participate in the advertising effort. Some of these have been excellent, and some only fair.

The most original effort of that kind that has come tc. our editorial d€sk for some time, is a page from the Bulletin, a San Francisco newspaper.

They show a big picture of a house, and surrounding this house picture there is twenty advertising cards. Each card is that of a firm that supplied something for this house. The house picture is a drawing, so made that wherever necessary it shows the interior as well as the exterior of the building, and THERE IS A LINE DRAWN FROM THE ADVERTISING CARD TO EACH COMPANY TQ THAT PARTICULAR PART OR THING IN THE HOUSE WHICH THIS FIRM FURNISHES. This directly and interestingly connects the advertiser with that which he has to sell, and leaves nothing to the imag,ination.

The physical figures of the page are as follows: complete space inside borders, l9l by 16l; size of house cut, llf wide by 9l deep; heading across top of page, 2 inches deep; advertising cards entirely surrounding house picture, 4 inches deep by 2 inches wide, and there are 20 of these cards.

Included in the cards were lumber dealers, shingle dealers, stucco dealers, asbestos dealers, contractor, plumber, gas heaters, mill work dealers, insurance, tile, furnace dealers, painters, flooring dealers, water heaters, brick dealers, awning dealers, etc.

HOO HOO BASEBALL TEAM HOLDS MEETING

l'he Annual meeting of the Los Angeles Hoo-Hoo Basel>all Team, for the purpose of electing Manager and Captain for the coming year, was held at the Hoffman Cafe on Tlrursday evening, July 24th.

ll. W. Ilookstaver, of the I\{cCullough-Fagan Lumber Cornpany, 'was unanimouslv re-elected Manager of the tearn, while G. E,. Cavanagh of the J. tAl. & C. Shull Lumber Company, lvas elected Captain.

The team has been equipped li'ith suits and other equiprrrent, and issues a broadcast challenge to any Hoo-Hoo baseball team in existence.

PRESCOTT LUMBER COMPANY FIRE LOSS

The mill and trvo million feet o{ lumber of the Prescott Lumber Co. at Basin, 40 miles east of Fresno on the San Joaquin & Eastern Railroad were destroyed by fire August 6th. The loss is fixed at approxmately $125,000.00.

M^A,XWELL & WIKINSON

MA,NUFACTURER'S AGENTS

Rcprcecnting

Portland,

Orcgon

Shinglcr

Klararth County Celifornia

Hcmloc\

Whitc Pino

WE HAVE IT TRY OUR SERVICE

I.

Rcprorcnting

TREGONING

Seattlc,

Ycllow

Geragc Doorr

Mrple,

August 15,1924 THE CALIFORNIA LUMBER MERCHANT +7
Bank of ltdy BIds., Los Angel:s, Calif.
909
Lumber
Shingles
for
and
LBR. CO.
L. B. MENEFEE
Orc.
Pacific Coart Forcrt Productr
Ccdar, Hc,rnlocL,
Pinc,
UNMRSITY BRAND Rod Ccdar
millr
Ccdar and Lareh Novclty Siding For Cer or 619o Shipmcnt From our own
Phone TUcker 1431
George B. Maxwell
W. W. Wilkinson
MFG. CO.
Warh.
Fir Doorr
STEPHENSON CO.,
Trruteee llfcllr, Mich.
. IDEAL BRAND
aad
Bircb
Bccch Flooring
Arh, Berwood, Birch Elm end Meplc Lurrbcr
Phone TUcker 1431

Sell Protection and Satisfaction

The big thing you have to gcll in roofng is not so many rolls nor so many squarca, nor to many pounds-it is protection-salisfasiiqn.

Neither of these is determined by weight, or size. They are determined by the sincerity that is expressed in their production.

The outstanding feature of

Tlbover

is the sincerity that is expressed in its manufacture. The purpose of its makers is to produce a roofing that will afford maximum protection and unqualified satisfaction.

Are you capitalizing this feature in Weaver Roofing?

WEAVER ROOF COMPANY

Sylveeter L. Weaver

2436 East Eighth St. - Los Angelec

Telephone BRoedway O784

-thc gwmntccd,rdciurlc.t, t flooring.

Fall Hardwood

Business conditions in the lumber try are looking up. No immediate in hardwood prices is erpected, but in thirty to sixty days there will be fening of prices.

The lumber merchant who a good fall businesE should Perous Eeason.

is rc have a

Tctcphonc, rritc or rirc or for quotrtiolr

HARDWOODS

OAK I.EAF OAK H.(XXING

.AVOLVERINET TTAPLE

..EUREI(A'' IIART'WOOD P.

..BIG TIMBER" OREGON PINE P

SCHI,'MACHER PI.AIITER

BEAVER BOARD-T'PIPN

Strable Hardwood

DTSTRIBUTORS

5f 1-il5 Firrt Strect - Oeldrnd,

Telcphoc Oeldend 245

THE CALIFORNIA LUMBER MERCHANT
Ohr LEA F
AOORN BRAT{D
oe4 e,pp7lile

North Coast Weekly Letter

"Signed Order Acceptance Wins Case."

If there ever has been any doubt in your minds about the advisability of securing signed order aiceptances from your customers rvith the advice we have given quite liberally on the subject during the past year, this dou6t should be-dispelled after reading the following facts covering a controversy between a Settle member of our Association and a retailer located in Michigan. Following our advice saved this member about $350.00 in this one cise alone.

FACTS: On January 29, 1924, a commission salesman wired Seller for quotation on one car of 1x6'110 to 20' regu- lar pe;centage shorts list differential No. 2 Clear & Betler Slash Grain Hemlock Flooring. Seller wired a price same date. On January 3lst buyer placed formal order with the salesman, but specified 2 M each 8-10 and l2', ZSOO' 14' and 16 M 16', which specification was wired by the salesman to the Seller on Feb. lst.

On Feb. 2nd Seller wired salesman unable to accept spe- cified lengths, but r.vould accept random length tO'to 20' rvith usual percentage of shorts at list differerice. On Feb. 5th salesman wired se.ller that buyer would accept loading per Seller's wire provided mill would load as neir as posl sible to specifications submitted, heavy to 16'. On Feb. Zth seller wired salesman "best can do ihip random and will favor 16' TggF.as possible but cannot guarantee any excess amount of 16'."

On February 8th salesman wired acceptance of this and formally sent buyer an acknowledgment specifying lS% 8 and 10', balance L2, 14, 16', heavy as poisible 16, No. 3 accumulating at list difference. On Fibruary gtfr seller

sent buyer formal acknowledgment specifying "usual percentage shorts list difference, No. 3 developing at $3.0O less, load heavy as possible to 16 ft. Carbon copy of this acknowledgment being signed by buyer on February 13th and returned to Seller.

On Feb. 26th seller invoiced GN 10631 with 3514 ft. 9' and under, 3580 ft. lO', 4296 f.t. I2',3668 ft. 14,, 4704 ft. 16' and 3608 ft. No. 3. On March 6th buver advised salesman that lengths were not satisfactory on account of the small amount of 16' and that invoice would be returned. On March 14th buyer wrote seller stating that the car was refused as the salesman promised 60% 16'. After much correspondence it was finally decided that car would be acggptgq and a fixed amonnt of $295.04 plus approxmiately $48.00 demurrage be submitted to arbitarali,on. Buyer contends that several verbal conversations with salesman gave him assurance that 60/o 16' would be shipped.

DECISION: The contract between the buyer and the seller is clearly set forth in seller's acknowledgment which buyer signed and accepted. This written document takes precedent over all and any verbal agreements buyer maf have had with either seller or the commission salelman, in f_act the agreernent is very clear on this point in PP 3-A of "West Coast Terms and Conditions of Sale" which werd printed therein and made a part of the contract. The shipment made by seller is clearly within the conditions of tho co-ntract. -I!i!, therefore, held that the buyer shall pay seller for full invoice value without deductions."

August 15,1924 THE CALIFORNIA LUMBER MERCHANT E E WEI{lltll{G-JTf ATHAt{ C 0. 405 Lumbermen'r BIdg. SAN FRANCI'CO
OFF COMPLETENESS
that'c what we htve. White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties, Stakes, etc. Los Angeles Representative A. L. Hoover 421 Ccntral Bldg.
OF STOCKS IS A BIG ASSET TO THE SALESMAN CAI-LING ON THE CAI-IFORNIA TRADE.
BEDWOOD WE KNOW IT Dependable DeliveriesGradee Without a Kick Twohy Lumber Co. Bdwy.0843 22lKerchoff Bldg., Los Angeles. "Let Us Handle Your Sash and Door Grief" BemiS and COWan Sash and Doors 5G19.63 SOUTH LOS ANGELES HOOVER STREET CALIFORNIA Phone UNiv. 2155

Plan Book of Small Homes Ma be

Obtained

It is part of the creed of Better Homes in America that inexpen-sive but attractive small homes should be accessible to ail families. That is one of the main reasons why the 1921 competition in a thousand communities scattered throughout the nation, which culminated in the demonstrations -of "better homes" during the week set aside for that purpose, laid special stress on homes for families of averig.^o. small mean5-le6s5 in the $5,000 class and,vicinity.

-Recognized authorities have repeatedly made- the statement tEat America is in need of many hundred thousand more houses of a type rvithin the reach of wage €arners' families. Housebuiiding, like many other normal activities, lvas virtually arrrested during the lvar period, and the shortage thus brought about has never. been overcome'

The"educational drganization knorvn as Better Homes in America aims to help in overcoming this housing shortage. and it is aware that prospective home owners need expert guidance and assistance. - This organization is fully aware 6i ttr" basic needs for small homes-a good house plan drawn by a competent designer, to insJIe sound constuction and sensibli planning in the building of even the smallest house.

For this reason, Better lfomes in America has published a booklet for the aid of prospective owners or build' ers of small houss5-heu5q5 containing up to six rooms' This booklet, called "Plan Book of Small Houses"' was prepared for them by the Architects Small House Service Bureau.

As Better Homes in America is non-commercial and purely educational in character, these plan books are dis-

tributed to those writing in for them to nationa ters-1653 Pennsylvania Avenue, Washington the bare cost of issuing them-25 cents each.

The "Plan Book of Small Houses" contains descriptions, and excellent pictures o{ twenty tive and approved houses, ranging from thrt tages and bungalorvs to six-room, two-story h bungalotvs rwo-srory n-(

The types iniluded are the English cottage, tt bungalow, Italian style houses, Pennsylvani

Cape Cod Colonial, Dutah Colonial, Spanish type houses, Nerv gland Colonial, and others.

This publication offers every one, and opport joy many of the privileges of architectural sel

to enat lorv cost.

The Architects' Small House Sen'ice Bureau a profespracttcrng the counof Archiof Commerce of the United States. In purpose it is vice. public ser-

llomes in America contains not only the

The "Plan Book of Small Houses" publi by Better plans, det types artiMaurice I.

scriptions and pictures of the trventy-four d of excellent small houses, but contains two in cles prepared for it by competent architects. Flagg, Director of Service of the Architects'

(Continued on Page 52)

Chas. P, 6o ILlsenmay

514 Central Bldg. L6 Angelcr

honpt end efficicnt rcwicc both rait and wetcr *bmrntr

50 THE CALTFORNIA LUMBER MERCXIANT ls, lga headquarD. C.-at
House
plans, attracroom cotll
BELIEVE AND PRACTISE THIS SLOGAN UI{I(IN TUMBER Ctl. Crockc Buildbg SAN FRANCISICO FORT BRAGG L(xt ANGELES Mcnbcrr Glifornir Rcdwood Arocietioa
Redwo
Fir-Pin &

There ere a lot of folks in your town who are waiting for someone totell and show them how they can build an attractive, livable home for a tmall amount of money.

Thir plan featured in your local paper will create busine$ for you-try it.

Send $3.OO for the cut; $1.50 for the matrix, or $6.50 for matrix, planr and hand-colored mowrted picturc.

August 15, 1924 TH'E CALIFORNIA LUMBER MERCHANT q) A ts ts{ oF F*{ C)t-{+J {Jol t-l tr{F+ J q,H *.,{ q) 'c A ts{ o)\ r.,.a-
LUMBERMEN'S SERVICE ASS'N. 4M-407 FAY BUILDING PHONE TUcker 4839 LOS ANGELES

(Continued from Page 50.)

Service Bureau, has contributed an excellent and carefully thought out article on "Selecting a Home Plan," and the important considerations which precede building a house.

Mi. Robert Taylor Jones, of the American Institute of Architects, who is Technical Director of the Northwestern Division of the Architects' Small House Service Bureau, is the author of a practical article for the prospective small house builder on "Keeping Down Building Costs."

This 'plan book, and related publications of an educational character, of interest to home builders and home makers, are available now at cost prices from national headquarters of Better }Iomes in America, 1653 Pennsylvania Avenue, Washington, D. C.

NEW FORECT EXPERIMENT STATION DEVOTED TO RESEARCH IN OREGON AND WASHINGTON

Portland, Ore., Aug. lo.-Although the location of the nerv Federal forest experiment station has not yet been definitely determined, its establishment either in Oregon or Washington during the present summer is certain. Its director is Thornton T. Munger of Portland, lvho, as a member of the United States Forest Service has hitherto been engaged in the supervision of the many extensive timber sales from National Forests in this region.

The investigative work of the station will be confined to the forest lands of the two States and will be conducted under the title of the Pacific Northwest Forest Experiment Station.

HALLORAN VISITING IN LOS ANGELES

Mr. Jack Halloran, popular member of the Halloran Bennett Ijumber Company-of Phoenix. Arizona, was in Los Angeles last week, calling on his lumber friends-

Will your oak flooring ee. II the planer marks doee not equal that of

Wma*tr frtrcr,t"

The mct profitable order you can receive ls a rcpcal order. It cmr you lcss in dme. eftort, ald thought than the initial saleSuperior Brand Oel Flqing makea repeat qdets au!@atic becau* it u oly pes rhe LightTcst lfi) pcr ccat but o, iaunitrrn te*turc,pcrlccrneeh'

stock stand it? Try and show, then the qr ua at

ing and thcough it i. true to its aame-

Why not convincc yqunextehipoent? rclorqrr o bow "Arncrk i made. Itpcintryour tl qecdOrf !o i!: Wriic urjc! rcs rrhilc tou

SUPERTOR OAK COMPANY

Hclcts ol*ass

REDWOOD

For Dependability and Reliability call for Northwestem Serrice

]I(IRTHWESTER]I

REIIU|I|III G|lT P[ilY

Main Office 226 Southern Pacific Building-San Francisco Saler Repre*ntativer

NORTHERN CALIFORNTA WENDLING.NATHAN CO.

ll0 Marlct Strcc* Sen Freacirco

Planing Mitl$ Willits, C,alifornia

REDWOOD and FIR

WE CARRY A I.ARGE WHOI.ESAIE ST@K ^A,T (X'R OAKI.AND DIIITRIBUTING YARDS WHICH ENABITS I,'!T TO GTVE YOU PROMPT LOADING OF YARI' AND SHED TTE[tfiT IN BOTH REDW(X)D AND FIR

CAtlF0RillA and 0REG0t{

SAI{ FRANCISCO Mrmfrctuo rnd Slipp*r lItS Al{Gll.El 2 PINE ST. TELEPHONE SUTTEN, |'?I 'T VAN XT'YI BI.DG. SUTTER azr MILI- BROOKTNGS, OREGON TRiritr 20

52 THE CALIFORNIA LUMBER UERGIANT
SUffi"ffi.
t5, tv24
TUMBER
C0tPAl{Y

And It's the Same Old Story Now

'Ien years 'ago I said to a great gathering of retail lumbermen:

There are three ways fora retail lumberman to get business:

WAITING FIGHTING MERCHANDISING

It was true then. It's just as true now. The only difference is that there are several thousand more lumber dealers in,the country TODAY who are going after it by the latter route than there were then.

Yet the WAITING and FIGHTING class doesn't seem to show any signs of disappearing {rom the face of the earth, either. We keep hearing about them right along, particularly about the FIGHTERS.

Of course, the WAITING class is never heard from to any great extent. Every now and then a grand roar comes up from some dealer who tears his hair and rends his nether

REDWOO D

garments, cursing the competitor in the "next town" because the trade is going from his town to buy over yonder. Whenever you hear THAT roar you w:ill know that one of the WAITING class has shown his ability to wait longer than his custom,er, and that the customer, tired of waiting for some sign of life from his local dealer, heeds the call from ten miles off and g'oes over tb see who is calling, and why. Antl he generally comes back with a wag'on load of lumber.

These three divisions of retail lumber,m'en never seem to change. The most admirable division of course, is the MERCHANDISING. It is needless to state here what we m,ean by THAT term. We tell it oftep enough. The question which is the next WORST-not BESTway to get business, ,is problematical. It is to discuss THAT problem that this is written.

(Continued on Page 54.)

From the House of Quick Shipmentr

S,tppose Your Plant Should Burn Tonight-

Would you be able to view the twisted, smoldering ruins, consoled in /our rnr!fortune by the sure knowledge that you are adeqrrately inaured, with every condition on the policy fulfilled, so that there will be no question of the amount you will recover?

The time to think aborrt this question is not after, but before the fire.

August 15,1924 THE CALIFORNIA LUMBER MERCHANT 53
-
San
Redwood Manufacturers Co. Lor Angclcr Oftcc 3lE E. 3nl Strcct Main O6cc
Calif.
Here are qhown forty million feet of air dried Redwood uppers from which immediate shipment can be made of siding, finish, batens, mouldings, columns, etc. 1600 Frencirco OEcc Hobart Butlding
end Plant, Pittrbur3,
CA',SS 837 Van Nuys Bldg. & JOHANSING INSURAN.E BR.KERS Los Angeles

LUMBER

IIERCHANT

(Continued from Page 53.)

The WAITING meth'od is that used by all doctors, and a lot of lumberrnen.

The FIGHTING melhod is adopted by a whole lot of lumber dealers. This is the bunch that require long knives, brass knucks, and heavy hammers at all times, when they are out after business. They keep both eyes-and generally both fists--on their competitors, and so have little time to figure what they can do for their customers.

Of the two, the WAITING class is by far the easiest to belong to. lt is likewise the least productive. It is unethical for doctors to advertise farther than to put a card in the business directory. They must simply WAIT until the misfortunes of others bring trade to their doors. Then, if they don't kill their first patients too quickly, others may conre. Many lu'mbermen follow that way of getting business, and whatever else may be said for the meth,od, they certainly save themselves a w:hole lot of work.

dealer; he needs either an injection of "pep," or one of embalming fluid. If he doesn't take the FIRST, the second will eventually get him. He can only exist long in a one yard town, or in a town where the other fellows are graduates of the business school.

The FIGHTING dealer there is more hope for, because he DOES display one virtue in his operations-ENERcY.

It is misdirected energJ/, because they don't use their brains to tell them where to put their activity, but they ARE gifted with one of the prime assets of success, and all you've got to do to help him is to take his warlike weapons away from him, and start their energies in the RIGHT direction-that of MERCHANDISING.

'Ihe FIGHTING retailer is more to be pitied than censured. Don't pity his motives-he 'hasn't any. There is nothing personal about his business fighting. He grew up to believe that the maximum possibility for business is that which develops for itself'and which comes ASKING FOR BIDS, and when it'does he goes after it as though his eternal salvation depended on his keeping that other rascal across the street.from getting iI-REGARDI-ESSTHAT'S the fighting dealer, friends.

There are Smith, and Jones, and Brown, and White, all eating out of the same melon patch' all fuhting fpr the melons as fast as the sun ripens them, and seemingly never stopping to thi:rk that if they'd do something to make the ground produce MO'RE MELONS there would be more to divide.

LISTEN. MR. DEALER. IF YOU SELL EVERY HOIVIE OWNER IN YOUR CO ITY SOMETHING IN THE LINE OF BUILD NG MAOU ARE OU ARE HOULD RSELF HIRE SOME COMPETENT PERSON TO YOU. IT FOR

TERIAL AT LEAST ONCE EVERY YEAR NOT DOrNG JUSTICE TO YOUR JOB. IF WORKING FOR SOMEONE ELSE, YOU QUrT. IF YOU ARE WORKING FOR Y

The WAITERS and the FIGHTERS quali-

Iy. They sell only those who come a-shoppin erage man, irnsolicited, u'on't come asking for once in five years. But heing constantly solici frequently find use for building meterials and And that's where the MERCHANDISING steps in.

The avstock he will ice. rtment

Hutchinso Lumber Go oRovrLLE, CAL WHITE Ertcrt WE CAN _MAKE_ oF IMMEDIATE SHIPMENT WHITE WHITE 1l-16 lnd -AI ,SO-

PLENTY OF T A 4fi;.WHITE PINE L fl inch

54 .I THE CALIFORNIA
There is only one choice of medicine to cure this sort of 15, ly)f,
crease the amount of building business int ir towns. NOTHING. Do'nothing to bring out of his the man with money who needs buildings and repai6, make him an ACTIVE prosp€ct.
TH,AT'S the trouble with the WAITING and the FIGHTING lumber dealers. They do NOTHING to in-
Homes and ChildrenIn the homes of America are bornthechildren of A And only as these homes are as they should be, will be as they should be. (J.G. Holland.)

P R O G R A M

Quartedy Meeting

MILLWORK INSTITUTE OF CALIFORNIA

Casa Del Rey Hotel, Santa Cruz August 22 and 23,1924

Friday Morning-Augtlst 22

9:00 A.M. Director's l\{eeting

9:30 A.M. Registration and Table Assignrrient

10:00 A.M. Opening of General lVIeeting

l. President'sAddress ......H.W.Gaetjen Empire Planing Mill, San Francisco

2. Report of Managing Director ......F. T. Didesch

3. Report of Committees:

Advertising ...H. J. Quinn Hubert Quinn Millwork Co., Los Angeles

Architectural Relations

A. W. Bernhauer Fresno Planing Mill Co., Fresno

Catalogs and Lists. J. A. Farnsworth California Door Co.. Los Angeles

Cost Finding..E. R. Maule

Hammond Lumber Company, Los Angeles

Estimator Classes..

. Ralph Button Button & Manning, San Francisco

Foremanship Training. E. R. Maule

Hammond Lumber Company, Los Angeles

Listing Bureaus ...... D. N. Edwards

The Oakland Planing Mill, Oakland

Membership. E. J. Nutting Spencer Planing Mill, San Francisco

12:00 M Adjournment

NOTE: All delegates are urged to join in the general discussJon which will follow each scheduled subject.

Friday Afternoon-August 22

12:15 P.M. Luncheon Session

Delegates will assemble for luncheon at the tables assigned them by the registration desk. The object of the luncheon session will

Members MIC:

3. Address: "The Advertising Campaign of the International Woodwork Institute" ,J. E. Stickney Ferry-Hanly Advertising Co., Chicago, Kansas City and New Orleans

4. Discussion: "Operating Losses in Production".,,... J. H. Shepard Friend & TerryLumber Co., Sacramento

August 7' 1924'

There is enclosed a preliminary program of the forthcoming quarterly meeting at Santa Cruz on August 22 and,23.

You will observe that all reports and addresses are scheduled for Friday, the first day of the convention, thus leaving the whole of Saturday morning for a general discussion participated in by all members.

In order to suggest topics for the general discussion on Saturday morning, it has been arranged to hold a luncheon meeting at 12:15 p.m. Friday, and a breakfast meeting at 8:30 a.m. Saturday. Those sessions will be informal and since all tables will include representatives from each district, are bound to develop a good number of ideas for presentation to the general meeting on Saturday morning.

The report of the Managing Director will be devoted to a discussion of the aims and objects of the Institute. and will include his recommendations as to how they may be attained. To date it has not been possible for him to present a specific program of action, but his Santa Cruz report u'ill supply it.

Whether or not the Santa Cruz gathering will be the success it should be, now depends on the membership. The program committee feel that they have arranged for a most interesting and constructive convention, but their plans will fall flat unless there is a large attendance.

Help to make it a 100 per c.ent meeting. Arrange rrot only to be present yourself, but bring with you any eligible non-members so that they may be gathered into the fold.

Please indicate on the enclosed form which members of your organization will attend. The arrangements with the hotel depend somewhat on the size of the convention. hence an earlv reply from you is essential.

Yours very truly, MILLWORK INSTITUTE HTD:MM OF CALIIFORNIA.

be to ge! better acquainted and thru informal discussion, develop ideas and suggestions for presentation from the convention floor at tomorrow morning's meeting. An officer or director will act as chairman of eaih table. It will be the aim, of course, to make every table geographically representatrve.

2:30 P.M. General Meeting

Selling Ethics

....H. P. Dixon

American Door Co., Los Angeles University Planing IVIill Course. ..G. L. Davis

National Mill & Lumber Co., Oakland

2. Address: "Foremanship Classes" B. W. Johnson

University of California-Southern BranCh, Los Angeles

5. Discussion: "Operating Losses in Distribution"..H. P. Dixon American Door Co.. Los Angeles

6. Discussion: "The Proposal to Abolish the State Lien Law" Geo. M. Cornwall Portland, Ore.

7. Discussion: "Our Obligations to the Institu*t" t: 'd: i\ierrell Tom Merrell Sash & Door Co., Long Beach

4:30 P.M. Adjournment

NOTE: All delegates are urged to join in the general discussion which will follow each scheduled subject.

Saturday Morning-August 23

8:30 A.M. Breakfast Session

Delegates will assemble for breakfast at the same tables assigned them yesterday, and will continue their infoimal discussions.

10:00 A.M. General Meeting

The entire session will be devoted to a general discussion of these subjects:

"What Can We Accomplish During the Next Three Months?"

"Suggestions for the Good of the Organization."

The various Table Chairmen will lead these discussions, but .every member is expected to contribute the result of his observations.

12:00,M Adjournment

Saturday Afternoon-August 23

There will be no afternoon session. That will afford delegates an opportunity for golfing, swimming, sight-seeing, and the like.

Saturday Afternoon-August 23

6:30 P.M. Hoo-Hoo Banquet

8:30 P.M. Hoo-Hoo Concatenation

NOTE: The banquet and concatenation will be a State wide gathering of Institute members and lumbermen. The Retail Lumbermen's Association is cooperating to make this affair a huge success, and all Institute members should stay over to help promote good will between our members and the lumbermen.

August 15, 1924 THE CALIFORNIA LUMBER MERCHANT

i State FIoo'FIoo Meetin$ Promises l lv''

I Last minute word from C. D. LeMaster, Snark of the members who will be in attendance at their /Utti".t.", in regard to the coming State meeting and Con; Many of their qeqler-s a-re-already good 9ats, r/ "lt"""1io'" "r tf,. Concatenated 6rder of Hoo-IIoo, to bo number have signified their intention of joir l/ n.ta at Santa Cruz on Saturday, Augqst 23rd, is that it meeting. V promises to be the most successful get-together meeting Officers of the State Retail Association ha

iver held in California. _ record with their hearty support, and have The Convention will be held in conjunction with the ber of Kittens.

The San Francisco Club has sent notices to all of their members, urging them'to Directors meeting of the State Retail Association, and-the Quarterly Conveition of the Millwork Institute of Cali' f6rnia. ivlr. LeMaster states that the Concatenation will be honored by the presence of three Past Snarks of the Uni' verse; Mr. R. A. Hiscox of San Francisco, E' D. Telnant of Los Angeles, and Frank Troler, of San Francisco. Other notables tlat will attend include the present Snark, Mr' LeMaster; the State Councillor, David Woodhead of Los Angeles; and Parson SimPkin.

At ttti present time, California st-ands second in the United Stites, in point of new members for the -present Tear. Michiean is hrst, and also holds the record for havine stased t[e largest Concat during the year. It is the ho"pe of-the Califoriia boys to pull the state-into first place at Santa Cruz, and to finish thi fiscal year in that coveted position. '

Every Vicegerant Snark in California will attend the Santa Cruz m-eeting, and will, with Mr. LeMaster, make up the initiating Nine. This is a distinction offe^red to very fiw of the Kitlens that have gone over the Onion Beds in the last few years,,to be given the Ritual by no less than eieht Viceeerants.

"tne Uitt-*ork Institute is co-operating through all of its

THE MEMBERS TAKEN IN FROM THEI TM TERRITORIES. The total number i be credited to the state of California' Mr. announced that a District will be given Kittens whether the Initiate is present at not. Hestates that the subject can be

The Los Angeles officers are working hard doubt be aniong the leaders when the final co EACH DISTRICT WILL BE GIVEN CR meeting, but that it is necessary for the pai< to be piesented on the 23rd, in order for credit

WINNER TO BE PRESENTED WITH GIRL

The big feature of the meeting will be thc of a beautiful Santa Cruz bathing girl, to th Snark whose District has produced the largr applications for this Concatenation. Details are being carefully guarded by the Santa Cru

Los Angeles FIoo-Hoo to Elect New S

With the end of the Hoo-Hoo year coming on September Ninth, the Los Angeles Hoo-Hoo Club, under the leadership of Heiman L. Rosenberg, are laying plans for the election of a Vicegerant Snark, ind the eight other officdrs of the Nine, for the coming year.

This vear the election will be handled in a different man.ner than has been the custom heretofore. The present Snark has announced that the Club will elect by individual vote, not only the Snark, but all members of the Nine' The first nominations will be received from the floor at the luncheon on Friday, August 15th, and further nominations will be taken from then until the next Friday, the 22nd. Nominations will be made starting first for Snark, then the Senior Hoo-Hoo, Junior FIoo-Hoo, etc.

The electiorr will be held then at the next Friday meetins, on the 29th of August. All Los Angeles members will rediive a ballot in the-mail with instructions to mark and return to the Scrivenoter. Each member will vote for his

GOLDEN STATE'S POPULATION IS {,800,(X)O

Sacramento, Aug. 11.-California now has a population of 4,800,000, it is estimated by A. B'. Heron, assistant state superintendent of public instruction. Heron bases his estimite on elementary school attendance figures which he says are most reliable.

The increase thus shown since 1920 is 1,370,000, or more than the population increase for the ten years from l9l0 to 1920 which was 1,049,000.

choice for the Nine offices. and the 6nal nounced at the election luncheon.

The new officers will be installed with at the luncheon on September 5th.

The Los Angeles Club is holding their temporarily at the Ircs Angeles Athlctic (

Olive streets.

HOO-HOO BALL TEAI

The Los Angeles Hoo.Hoo Baseball Team ners over the Alhambra Transfer Nine, at Saturday, August fth. The score was 18 to The feature of the game was thc pitching the local Club, who allowed but five hits, str and walked nary a man.

OAKDALE LUXBER COUPANY

Oakdale, Aug. l.-Announcement was sale of the Oakdale Lumber Company pr real estate and stock, to the pany of Oakland, by A. F. Gilbert and L. D. ager. The'consideration is said to have been a The Tilden company has recently bought ent yards in California, and is one of the companies in the state. W. H. Besecker, ast of the Oakdale Lumber Company will be new concern.

igvention. quite a at this f the affair will no is made. FOR ESPEC. will h.s for their Cruz or at a later

re on nll|tl- a application to be taken. resentation Vicegerant number of this event tfoyt.

Will be ant. ceremorucS meqtingr and S.edling for iout twelve,. lay of thc including & Mill Comv5,m. dozen diftert lumbet man-atlll

the wi4,. on of thc

56 THE CALIFORNIA LUMBER UER(XIANT

LAST UNIT OF LUMBER PLANT TO BE COMPTETED

The last unit of the Blinn Lumber Company's plant at Wilmington is now under construction and will be completed in six we'eks time, according to James K. Lawler, manager.

Building and equipment will cost approximately $25,000. A 6o-foot span, three ton, double girder overhead trolley equipped with Shepard electric hoist, and built by the Union Iron Works of Los Angeles, rvill be used to handle the stock.

RECORD DAY AT SAN PEDRO

August 2nd saw a record made at the port of San pedro, when nine lumber carriers arrived wtihin the twenty-fours, carrying a total of nearly ten million feet of redwood and fir.

For 18 Yearc .CHICKASAW BRAIYD'' OAK FLOORING

har bcco a rtandard of Grade-Qudity-Manufacture

Manufactucd By

ilemphis Hardwood

Floori ng Go,'Memphis, Ienn.

And Dirffiuted By

E. M. SLATTERY

Lynwood, CaL

GEO. C. CORNITIUS

Arncr. NatL Bank Bldg San Frencirco

SAMUEL R. NORTON

Henry Bldg. Portland

You KNOW what I can give you in gervice on theee products.

OREGON PINE AND REDWOOD

REDWOOD AND CEDAR SHINGLES

BUTTONLATI{

CALIF. WHITE and SUGAR PINE

MAPLE FLOORING

SCHUMACHER WALL BOARD

SASH and DOORS

WEAVER R(X)F!NG

August 15, lY24 THE CALIFORNIA LUMBER MERCHANT :rl
The man who follows the beaten path never got shot for being famous. It's the fellow who seeks the short cut-and finds it-that finds .success.
LAMBERT
No Spare D I$$ No Tube EN ..[J
TR(lUBLE
TRUBTPRUF TIRES
NDISTURB ED SERVI CEO Sole Dirtributon for So. Celifornia
AR#loNA
P. I. MERITHEW 522 W. Lynwood St. PhbcoL

Classified Ads

WANT POSITION-LUMBER SALESMAN

Southern California, West Texas, New Mexico' o1 A1i;;. "'E;i.ii."."a in soulhern pine, white pine' Pacific 6r"ri pt"a".t.. Best of references' Address Box J-1' care Califoinia Lumber Merchant.

POSITION \VANTED

As lumber yard manager'. Age 42' Married' Have manv years expertence as Tumber jard manager' Also fo.un "."r" 1S carpinter, four years in hardrvare' Uan handle '""" ".rJ. ;i;;a ;t.fer i town from 800 to 2'000.PpPula;i; ilb;;a;4"; ilorthern oregon, or-would consider po;i;i;;-"; t"".ri"g tumrer salesi,an' Give me chance and i;ii;; th; ;;t1. iddt"tt Box 5-F care California Lumber Merchant.

WANTS POSITION

Experienced bookkeeper, yTq salesman who can furnish references wants work neai Oakland' I- am willing to try i;-;J;;;".. Address, Box 3-F, care California Lumber Merchant.

WANTED

Position as manager of Lumber Yard or Lumber and g"ifdi"; M"terial silesman, ten years California experi;;;:;..ii;;t ;;i;;ces, married, 19" 4o' at present.in charge of yard but desire chqlge- .with more -oPPortunrty #."-;;til. Aaat"t. Box "E-1," care California Lumber Merchant.

POSITION vI/ANTED

Young man' seven years Pacific Coast..exP^erience redwood an-d Douglas Fir, wholesale and retarl' Some exPerr;;;;hit; p-1ft mitt.' Married' Seek ,sales position' or -"tt"g"t of large yard or chain yard.s' Thoroughly expen."""a"in retaii" marragemettt, aiso handling cre{ts', Am employed at present. Address box Z-I', care Lalllornla Lumber Merchant..

MANAGER WANTS POSITION

Lumberman with eleven years exPerience maqag.19S 1et"if "iia, wishes position with good-concern in California. f ff iti-i"ti years'of age, marrie-d. -verybest of references'

L. s. Routi 1, Box 890, Tujunga, Car'

RETAIL LUUBTRXAN

Thirty-one, married. Twelve years i1. eight years as yard maneger. WryF position ager or will take goodforem-1"-i9b in largg.; aiywhere. Address, Box "C-1" care Cal Merchant.

POSITION WANTED BY MARRIED MAN 32 YEARS OLD. IN LUMBER, EXPERIENCED OFFICE MATOR AND SALESMAN. FAMILIAR FORNIA. ADDRESS BOX "B.I'' CARE C LUMBER MERCHANT.

POSITION WANTED

As manager of retail lumber yard.- -Seven ence, retail-and wholesale. Thoroughly f lumber business also good salesman and of references. Address Box "Dl" care Cali Merchant.

EXCELLENT OPPORTUNITY FOR PARTY WHO HAS PORTABLE MI EOUIPPED TO SPLIT STAKES, TIES TV/o MILLION FEET LOGS NOW BUCKED-SIX MILLION STANDING RUNS ABOUT 757o REDWOOD, 257. CLOSE TO RAILROAD AND FOR SA

Address, Box 6F, care California Lumber

YOUNG UAN uIANTED

Wanted for lumber office, Young man to trade, type statements, 6gur9 estimate-s al keeoef. - Permanent position for the right n own handwriting grving references and- e dress Box M-l Jari California Lumber Mr

One good paying medium-size yard which vestieat-ion. 'Lbcaled anywhere from Burli Diegi in town having- gbod schools.and cl i"ii]"tti""lars in first-leitter stating size of ber of yards.

Younc married man eighteen years er stumps io market. Last four years General Ooer'ation. Desires position similar or will ti6n any capacity with opportunity for advar fornia 6referred. Best of references, now ( ar.i"d"*, H-1, care California Lumber Mr

RETAIL LUMBER YARD

BOUGHT, SOLD AND EKCHANGED rbo INDUSTRIAL PROPERTY lN c For Sale-Wholcsle conse!'n nanufaa@s- and.de{hg.h Brl|htt,I1{t*-!15a15:5

Iii Ht-#lltfui"&-ltrffijilF#F;Gb-.

busines*,'# maoWill go Lumbcr. ,, ,(i.i;? ,t""d 4# re to Sffi GS. Gifdfand nur&fil 0"t", C.a[;.# {-:'

58 THE CALIFORNIA LUUBEN UERCIIANT
Ail;;r;;j.
\f,|ANTED
rhi' r..a *?ri-d dc.n-cd Cash, Price, $1o'ooo:--tlfr-il:v€stncni-;'-GEc Gndrc {-!g1;1t" $15'(X)O' I ilrl;i'ffL#"3fii'of li"c.no u" "p"-t"" .h*td nct glo,(xX) annurll,v' Locati,on, t oo AngBlcr wANTED-Lirtingp of lumbcr yar& that ere For Srle. Heve bcycn wi6 sG G||L EDGAR S. H.AFER c/o Biltmore Hotel LOS ANGEIIS' C.AIJF. Boar&' brginesc. '.1 r(xxl ; i,'l5 YEARS , AN: ESTI- i IfH CALL,*"I LIFORNIA Yl

Byrkit Lath

Sheathing and lath combined in one piece.

Reduces material coct

Reduces Labor coct.

Special advantages where quick-drying patent plasters are used.

Cracking and scaling particularly on outcide work gruatly reduced.

Approved by building codes.

HOME BUILDERS rave money and get a better and more serviceable iob.

CONTRACTORS save labor expense and duplication of work.

DEALERS find it a quick and eaey sellcr and a profitable item.

Byrkit Lathis a

PAUI, BUNYAN PR()DUCT

Made by the largert producers of California Piner

Try thir moncy makcr today. Phonc or wirc your requircmcntr at our Grpensa.

Mixed Cer Lotr with Seih and Doorr and OtLcr Yarri or Factory ltemr

The RED RIVER LUilIBFR C0.

LOS ANGELES 536 A. G. Bertlctt Bldg. Phonc Mctropolitan llE5 CHICAGO 2452 Loomir St. SAN FRANCISCO 307 Monadnock Block Phone Garficld 922 wEsTwooD Californla Mill and Factoricr MINNEAPOI IS &f7 Henncpin Avc. Trrdc MerL Rogirtrrcd

NOOFING r_n

TOSA}IOTTES.PORTIAND.SANTRAISNTI}$EAItr,E

v Get the agenry forYtis prcfif @ Vr" cQ rTflarrts onthecoast

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Articles inside

Classified Ads

1min
page 58

Los Angeles FIoo-Hoo to Elect New S

2min
pages 56-57

i State FIoo'FIoo Meetin$ Promises l lv''

1min
page 56

P R O G R A M

3min
page 55

REDWOO D

3min
pages 53-54

And It's the Same Old Story Now

0
page 53

Chas. P, 6o ILlsenmay

2min
pages 50-52

Plan Book of Small Homes Ma be Obtained

1min
page 50

North Coast Weekly Letter

2min
page 49

Good Home Advertising Page Make-flp

1min
page 47

THE CALIFORNIA LUIfEER IIERCIIANT

0
page 46

Pioneered in the Sale of BnrsAM-V/ooL

1min
page 45

WHOIESAIE ONLY

3min
pages 40-44

Magnesite Stucco

4min
pages 39-40

Tentative Program Indicates a Big for 33rd Time for Annual An

2min
pages 37-38

IIARDIlIO()DS

2min
page 36

THE WHITNEY COIUPANY

2min
pages 33-35

WKffiffi

0
pages 31-32

More About the RecentlY Form Regional Advisory Board

5min
pages 26-30

I Pioneer Shows Huge I I htcrease in Export I I Business

1min
pages 24-25

Ten Years Ago-Now And Ten Years Hence

1min
page 23

nnd Now

1min
page 22

Distinctive types of Larninex Doors

0
page 21

DOUGLAS FIR BY CARGO

1min
page 20

Grove of Giant Redwoods to be Franklin K. Lane Memorial

2min
page 19

MY FAVORITE STORIES

1min
pages 16-18

A roof of rare new color -opal beautifies this Cincinnati home

1min
page 15

California Forester Estimates 65% of Cut'over Lands Now Producin$

2min
page 14

Greatest Annual Meeting In History Of Hoo-Hoo Is Assured

2min
pages 12-13

COOS BAY LUMBER CO.

3min
pages 10-11

Stop Making Six to Two's

0
page 10

Southern California Building Big-Los Angeles Coming Back Stron$

1min
page 8

National Building Figures Surpass 1924

0
page 6

Frank Trower Comes Out Strongly for Ben Woodhead for Snark of the Universe

1min
page 5

THE CALIFOR}IIA LUM B E R ME RC HANT _"rsffi,

3min
page 4

TA Gets the Buyer S

0
pages 2-4
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