The California Lumber Merchant - October 1928

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Flaster Wall Board

BATAANANDTAMAO il AH O GANr ------ MAHOGANY

J. E" MARTTN MrE'ging Editor

A.M.THACKABERR

Clrculation Muager

A. C. MERRYMAN Adverttrlng Muager

W. T. BLACK Su Frociro

Cmic Nathem Calif. ud Pacifrc Nuthwest

THE CALIFOKNIA "LUMBER MERCFTANT

JackDionn e,ptblishu

Incmpcated udc tha l,aws of CallfmIa

J. C. Dlme, Pres. and Treu.i J. E. Mutln, Vice-Pres.; A. C. Merryman, Jr., Secy. Publlshed lhe lst lld 15th of each noth at 3rE-r9-20 CENTRAL BUILDING, LOS ANGELES, CAL., TELEPHONE, VAndikc l5tt5 Entercd s Secmd-clu matter Scptembcr E, lg4 at thc Postofficc at Los Angeler, Callfornla, undcr Act of Much 3' 1f,r9.

Subrcription Price, $2.1D pcr Ycar Single Copier, 25 cente each.

How Lumber Looks

Douglas Fir Cargo. The market has shown practically The lumber movement during the week ending Sep-

LOS ANGELES, CAL, OCTOBER 15, 1928 Advcrtiaing Ratce on Applicatior no change in prices during the past two weeks. Clears, tember 29 continued at the high level recorded for the both vertical and slash grain, and vertical grain flooring are great portion of the year, wirh sales of 86o leading 'nills very stnong. Cargo receipts at San Pedro for the month of septenrber totaled gor52lrggg fet. cargo anivals at amounting to 412'',20'000 feet as compafed with 405'san Francisco arnounted to 5lr777ro0o feet.- Thitty-four 729'ooo feet for 392 rnills the week before' according to boats are laid up with four operating off shore. tinsold the rqrort of the National Lumber Manufacturers Associastocks at San Pedro showed a decrease during the past two tion under date of October 5. weeks. Although the California demand continues rather The total softrood movement for the first,37 weefts of light, prices are being firmly maintained at the mills. lg2grthe report shows: production, L1r7g4r4r5 M. feet; Douglas Fii Rail. Prices are firm on all items. Cutting Shipments, itr4SlrZtO M. feet; Orders, 11^11261112 M.. prices af,e stronger. No. 2 vqtiaal grain flooring is scarce 1ee;. with prices very strong. Mixed car orders are Etill hard to buy. hh. *itl","po't that Middle vest businesc is coming

in strong at advanced prices' - .. <f /. r ments, Lrlo4rl5oM. feet; Orders, 5J};4JL5 M. leet.^ Shingles continue scarce with prices firm. lful.rnch r.t ! r . ^1 . | -/'---"

Forthemillsof theCaliforniaVhiteandSugarPine lltn pffCes naVe $fengtneneq. a^-_-.r-.Lr- _ -L- _-_^- t^^ -Lt- ^_-:^t -r h I Redwood. The mills are loaded with common cutting Association, the report for this ptfiod shows: Productiont ordens. East€nr buying is more active. The us'al seasonJ I'o14t8OO M' feet; Shipments' 1'061'801 M' feet; Orders' fall business in California is up to expectations, so the l'038'o2l M' feet' manufacturers, outlook is encouraging. 'Cargo arrivals at H9"" ge the figures for the Southern Pine Association San Francisco for the month of 5"plmbef, -amounted to for the frtst 37 weeks of the year: ?roductionr 2168,61378 22,665,000 feet. Cargo arivals at dan Pedro totald, 14,- #: i:::: Shipments, 2,911,88t M' feet; Ordets' 2'976'419 tteffi:Hi[ttt"il,"tti,L r"". There is a good de- The total hardwood movement for the ftust t7 weeks mand for both uppef,s and commond, and prices -" *-.- of 1928 are as follows: Ptoduction, lr9t9r954 M; feet; Shipmentsr 2,O34rl4O M. feai Orderg,r 2r072r@7 M. fert.

GREAT SoUTHERN LuMBER CO. TAKES OVER N/ BOB OSGOOD VISITING MEXICO CITY

SALES

OF SOUTHERN REDWOOD CO.

MRS. FRASER GOES TO CHICAGO

Mrs. J. E. Fraser, secretary of the California Retail Lumbermen's Association, will leave San Francisco October 19 to attend the Conference of State Secretaries on October 23, and the annual convention of the National Retail Lumber Dealers' Association. on October 24 to 26.

Bob Osgood of Wheeler, Osgood Company, Los AngeAnnouncement has been made by A. C. Long, Jr., gen- les, is spending his vacation in Mexico City, and exPe_cts eral sales manager of the Great Southern Lumber Co., t_o be gone about three weeks. He is accompanied by MrsBogalusa, Louisiana, that effective October 1_they_took Osgood. onJr the sales of the Southern Redwood Co. and the Finkbine Lumber Co. The Southern Redwood Co., a new colPoration organized at Bogalusa, Louisiana, recently_took gv-e-r all the pioperties of the Finkbine-Guild Lumber Co. in California ind-in the South. C. E. Klumb, who has been associated with the Finkbine Lumber Co. for the past twenty years and for the past two ye.ars has been sales manager of theit interests, will be assistant sales manager of the Southern Lumber Company in charge of redwood sales.

. F. A. WILSON LOS ANGELES VISITOR

F. A. Wilson, President of Wilson Bros. & Company, San Francisco, recently spent a week in Los Angeles on business.

TAT NTCHOLSON CHANGES OFFTCE QUARTERS

Tat Nicholsoh, in charge of advertising and publicity for the Pacific Door & Sash Company, Los Angetes, has moved his office to the firm's former location at 3216 So. Main St., which will make it more convenient for him to handle the selling of that property.

"nffi:ffttr':f,"lJf

SERVICING TIIE SOUTELAND

16() rnillion feet of lurnber stocks

Supplementing the 6O million feet of lumber always in stock at Hammond distributing yards, are regular rail and water shipments en route from Hammond mills in Washington, Oregon and Northern Cali' fornia; an immediate and continuous supply service on W'estern forest products.

Dealers find the Hammond organization geared to handle unusual demands for all grades of Douglas Fir, Redwood, Hemlock, Spruce, Pine and Cedar, for Hammond affiliations provide an elastic service that is definite in supply and shipment. And the same degree of service is available on Hard' woods, for Hammond stocks include 5O varieties of domestic and imported woods in 150 grades and l9O sizes.

In aIIo a lumber service that embraces quality stocks and ready shipments.

The following Ilarnrnond steamers provide a lumber lransportation service frorn Hamrnond mills to Southern California: Missoula, Cooeno, Aetoria, Sannoa, Tillamooh, Triniilail, San Pedro.

am csirr stocktt ser:vice frot Southlerrr tCaliforrria lurnber: deal(er:s

Randorn Editorial Ramblings

By Jack Dionne

DON'T play California "short" !!

Copper any other bet you like, but when you bet on California, bet her to WIN. And that mea.ns right now, and from this time on. In this lumber industry we hear entirely too much foolishly pessimistic talk abotrt the lumber future of Catrifornia, and such talk can be based on only two things, and they're mighty poor foundations, n?mrely, FEAR, and IGNORANCE. As a lumber consuming territory California will GROW, steadily and continually for nuny, many years to corne. Neither you nor your children will see t.he cessation of that grourttr. California is growing steadily and growing healthfully. Population is growing apace, from Shasta to San Diego. Industry is developing at a rate that few people grasp or understand. And it isn't at any snail's pace. It's nothing short of a gallop. There will b€ the natural ups and downs of the lumber industry in the future as in the past, but this much is truethat California will use and consume more lumber with every year that passes. Just as well understand that fact, and get ready for it. Nothing can stop the growth and development of the state

Every nook and every district of California is building. Steadily the stream of po$ulation comes in, from all the other states in the union, seeking the sunshine, and vigor, the mountains, the sea, the valleys, the boundless possibilities that California holds out to every man and wom€ln who wants to improve their ways and joys of living. The next ten years will see Ern industrial development staggef,ing in its proporticrrs. A brief investigation will convince anyqne of thit. The great Bay District is a marvelous manufacturing territory, with water and rail connections to all the world, excellent labor situation, all other conditions above the ordinary. And the Los Angeles industrial district is developing as though whisked in by the Lamp of Aladdin.

Get in the band wagon and help. You can't stop California'**:r*

Here is something for my retail lumber friends to cogitate over. I have before me a most remarkable advertisernent. It is a big one, about two-thirds of a page in a big {ail-f paper in i city of a guarter of a million inhabitants. It is prepared and paid for by an old bakery company, and is in the-form of a welcome to a new baking company that has just entered its local field. And see what they say to this new competitor:

"As 'old timers'who started in an humble way thirty-five years ago and have grown with * * *, w€ are naturally proud of the growth of our city. We are glad to see that growth being recognized by important corporations throughout the United States, seeking new fields to enter. We are glad to see new capital pouring into * * x< We are glad 1o see new industries adding to our. city's glory. We welcome you, therefore, as a step. in the industrial growth of * {< tc and congratulate you on the wisdom of your confidence in * * *, as evidenced by the fine bakery yorl have built. And we welcome you as competitors, for we feel that yours will be wholesome comp-etition. For it is a proven fact that in cities where the quality of bread is high, ihe total consumption of bread is high. And that where the

quality is low, the consumption is low. Undoubtedly, then, 9v9V b1\e.r -of high quality bread is an ally of every other baker of high qualitt OT.U*'.

You don't need anyone to tell you that it wasn't a lumberman who gpent 92,00 bidding a big and powerful new competitor welcome, do you? ,. _;

I read an article the ,other day entitled-.,What is courage"? And it took me back to i cartoon I saw in a maga- zine some twenty years ago that imrpressed itself indet6ly on my consciousness as an illustration of what couragl really IS. It showed a bayonet charge in battle. In t6e foreground were two men, bayonets lixed, charging side by side. One was a big man, nerveless, fearlesl, Etotd. The. other- a slight,_ nervous little man. The big man said to the little one, who was s.haking as he chargel forrrrard: "I believe you're scared". "scared !,' answerld the little man, "Why, you big bum, if you were just half as scared as I am y,ou'd have run an hour ago." Chat's my idea of a perfect illustration. Where theri's no fear, there is no c-ourage. The man who goes forward and does his duty though scared out of T Ta.l is the courageous man.

We hear much of millio,naires in these modern days of bis business. I! took Carnegie thirty years to make thirty mitl lionaires in his business. General Motors made eightir millionaires in four years. America has 150 million-dollar-ayear executives, mostly industrial. A few bank rexecutives make that much, but no railroad executive. It is very rare for a. salar5r to reach tJeat amount. Usually the comiensation is a share of the profits. Last year 22g titizens reioot"a incomes taxable, of more yr*" ririttio,n dollars

. Technical reports on the big automobile consolidations rn the countr5r always dwell on the greater research and development work that they can.do, tJpromote the greater yse of. their prorl-ucts. _Great engineering departmenis" Big -p-roving grounds". Departrnents of greai size and use-_ fulness where new thou-ghts, new ideis, new plans, new architectrrre, nevy colors-, neur everything that ifre puUtic rnay be interested may be developed. Rdsearch worl that costs- big money, but which deVelop the things that keep people buying more and more autoJ, is consid-ered of fi,rst rmportance.

The lumber industry needs that sort of work even more than the auto industry needs it, and would profit according- lY' !F ,F ,N. *

The most momentous forestry eff_ort in human history is now being started by Henry Ford. He plans a huge ru6ber growing empire in the Amazon Rivef Country ln South America. And the jungle that he invades is ihe world's greatest forest, called the Matto Grosso, bigger in one endless swe-ep than the entire United States, iJungle and for_ est combined, impenetrable, sinister, deadly, ihat has so far resisted all the invasions of man, There are countless lees9f-9yery size and character in that forest. yet, when they build railroads near by, they irnport the ties and timlgo It is too dangerous to attemp[ to wrest them from Matto Grosso. Some job, Ford has iackled. It is said that

there is enough wood in that forest, if it can ever be devel-op9d, !o supply the world for ages. Almost nothing technical is known of their character, except tfiat they are hard and cabinet woods for the most parL Disease, rep- tiles, innumerable insects, and the world's worst jungle protect them up to now.

Looks like the old fear of hard times in a Presidential election year, has been destroyed, probably for good- For this is a GOOD year, a progressive-yefr, a prosperous year, and the future looks very, very bright. It'a fina to destroy an old and foolish fetish. Let's keep it destroyed-

-Six strong forces are working to increase the building of homes in the United States. They are:

Over 1,200,000 marriages each year.

Deterioration of a definite number of old homes.

Destruction by fires.

Destruction by reason of increased demands of railroads, utilities, industries, and mercantile forces, that take over residence districts.

Better housing demanded by labor.

Abolition of old time multiple family dwellings that are replaced by individual units. t

Diamond Match Co. Names Managers of New Yards

The Diamond Match Company announce the following changes that have been made in connection with the taking over of the Tilden Lumber & Mill Co. vards which thev recently purchased, and the filling of vacancies created bi transferring some of their older managers to some of the new points: Fred Benton, transferred from Yuba City to Sacramento; Claud Clawson, transferred from Vacaville to Stockton: Carl Bror'vn. transferred from Arbuckle to Martinez; Peter Heinrichs, transferred from Meridian to ArbuckLe; Frank Pritchett, transferred from Chico'to Vacaville; O. H. Mc.Neil, transferred from Willows to Meridian. Ed. Matheny, formerly with Matheny Bros. Lumber Co., Marysville, has been appointed manager of the Yuba Citl' yard.

D. J. CAHILL MAKING TRIP THROUGH PANAMA CANAL

D. J. Cahill, President of the Western Hardwood Lumber Company, Los Angeles, sailed from New York Oct. 11 and is making the trip back to Los Angeles through the Panama Canal.

Don't be a clerk and sell lumber to two legged human forms that drop in to b.ty. Be a salesman and sell building ideas to thinking individuals. Learn something every d"y about your busineEs. Be a better salesman every night than you were the night before.

Forbes Business Map Shows California Leads in Prosperity

The monthly business map in Forbes Magazine, shows the entire Pacific Coast to be in good condition, with California taking the lead, not only on the coast but in the entire cou'ntry.

Washington and Oregon are both shown in the "Good" district. More than one-half of California, from San Francisco south, shows "Excellent", with the remainder of the state "Good".

Arizona shows "Good" in the upper half, and "Excellent" in the lower half. New Mexico, the same as Arizona. Texas is one-third "Excellent". the remainder "Good".

The only bad spots on the map are the Florida territory, parts of the Northeast, and a strip around Memphis.

ATTENDS FIRE CHIEF'S CONVENTION

Paul Overend, field man of the California Retail Lumbermen's Association attended the 35th anhual convention of the Pacific Coast Association of Fire Chiefs at Sacramento, recently. One of the principal speakers at the convention was J. E. Mackie, secretary of the Pacific Coast Building Officials' Conference, who gave an interesting talk on the Uniform Building Code.

National Hardwood Dealers Meet at Memphis

At the thirty-first annual convention of the National Hardwood Lumber Association, held at Memphis; Tenn., on September 27 and 28, R. C. Stimson, Memphis, Tenn., was the unanimous choice for president. Three vice presidents were unanimously elected as follows: John I. Shafer, South Bend, Ind., first vice president; John R. Thistlethwaite, Opelousas, La., second vice president; and Charles N. Perrin, Buffalo, N. Y., third vice president. Directors elected for three years were: E. V. Babcock, Pittsburgh, Pa.; C. F. Maples, Knoxville, Tenn.; George F. Kerns, Chicag'o; H. F. Taylor, Buffalo, N. Y.; J.D.Mylrea, Rhinelander, Wis.; George N. Harder, Wells, Mich.; Max D. Miller, Marianna, Ark.; E. L. Mclallen, Memphis, Tenn.; and C. H. White, San Francisco, Calif. Ben C. Currie, Philadelphia, retiring president, was named a director for one year.

Considerable time was devoted to the discussion of Proposal "C", that change in the inspection rules of the Association, which would put the grading rules on the amount of clear lumber in a board instead of a defect as now in use. This proposal failed to obtain a two thirds vote, losing by a small margin of 28 votes.

The trade extension program calling for $400,000 was approved, and indications are that a national campaign advertising "hardwoods as hardwoods" will soon be started.

Among the California hardwood dealers who attended the Convention were: C. H. White, White Brothers, San Francisco; D. J. Cahill, Western Hardwood Lumber Co., Los Angeles; l,eRoy H. Stanton, E. J. Stanton & Sons, Los Angeles; Paul Penberthy, W. E. Cooper Lumber Co., Los Angeles; Bob Taenzer, American Hardwood Co., Los Angeles, and George 'Weis, Los Angeles.

Bigger ProfitsLess VZorkAnd Satisfied Customers Vith (PEERLESS"

The lumber dealer's problem today is to merchandice more and nore. Turn-over with minimrrm 5.sdling ir offered with ttPeerleeg" standardized units" Let us send a representative to outline our helpful plan which serves botf, dealer and consumer.

Great is the Sacramento Valley

SACRAMENTO is the starting point for many things. It is a city of 110,000 people, and it leads a double life. ' It is.governmental headquarters for a State of 5,0O0,000 inhabitants.

And it is shipping and packing headquarters for a farm region of. 27,ffil,M acres.

Twenty-seven million acres of arable land ! Such is the government's official statement for the counties in the valley's level and the Sierra and Coast Range foothills around its rim. Less than half of it is'productive as yet.

A land as fat as butter-already rich beyond computing -and with its possibilities barely scratched !

IT'S THE world.'s most varied example of diversified production, is the Sacramento region. Thirty crops, last year, from field ahd tree, brought in from one to sixty million dollars apiece. Mining of a dozen minerals from gold to cement, and 50 per cent of California's lumbering, ran its 1927 income, wholesale, up to $300,000,000.

By the time they reached a market, those products were rvcrth around a billion. And some products didn't reach market. 'fhere's the region's problem.

Just as a sample of variety: That oranges, apples, almonds and apricots and walnuts-nearly a million tons of put of lemons-incredible tonnages specialties.

And then, it also included barley, bushels of rice, arr,azing quantities of

wheat-anything else you may name.

1927 ofipat included and figs and peaches grapes-a huge out- of other fruits and

hay, hops, 8960,000 cotton, beans, oats, sundry and on

Add to it the world's greatest output of asparagus, shiploads of celery, lettuce ahd other ve,getables, top of it all pour the dairy output of 100,000 cows.

There you ha'ue the Sacramento region-part of it !-(Los Angeles Examiner).

GEORGE KNUDSEN TRANSFERRED TO LOS ANGELES

George Knudsen, who has been connected with the San Franciio office of W. R. Chamberlin & Co. for the past four years, has been transferred to the company's Lo-s .A1geles-office where he will assist Jack Rea, manager- of their Southern California operations. He will call on the trade in the Southern California territory.

M. E. OLMSTED IN CALIFORNIA

M. E. Olmsted, vice-president and general manager the newly-formed Southern Redwood Company, whic]t takeh over all the properties of the Finkbine-Guild Co' California, is now in California.

CLARENCE S. FRANTZ

Clarence S. (Claudie) Frantz, vice-president of the L_oop Lumber Co., San Francisco, died suddenly at Clipper Gap, Calif., September 22.

Mr. Fiantz was one of the best known lumbermen in Northern California, having been with the Loop Lumber Co. since 1916, where he was in charge of lumber buying and wholesale sales. He was 62 years old, and was a native of St. Louis. He is survived by his'widow, Mrs. Belle Franlz, and two brothers, Fred and Harry Frantz. There was a large and representative attendance of lumbermen at the funeral services, held September 25.

1'PENDABILITY

L ILS dependable as "Old Ironsides" is the Sugar Pine from which this model is made. There is little sapwood-therefore decay re. sistant and durable

Sugar Pine is bwnkally and physically a true white pine

The softness of its texture, and the straight, ness of grain make Sugar Pine an ideal wood where exact fidelity of reproduction is necessary

Madera processes of water,curing and air drying make Sugar Pine softer, whiter, and more easily worked. Moreover, it takes paint better and holds it longer

Demand

Water cured-air dried

Madera Sugar Pine

MLbERa Surcan Frrqe Coldpaw:r MADERA CALIFORNIA

I Harry Vincent Wins Low Gross Pfize at San Francisco Lumbermen's Tournament

The second San Francisco Lumbermen's Golf Tourna- starter and scorekeeper in the last two tournaments. ment, sponsored by the Douglas Fir Club, was held at the The prizes were fhen presented as follows: Low Gross Presidio Golf Club, San Francisco, October 5, and provided t prize, a silver water pitcher, Harry Vincent. keen enjoyment for all those who took part. First lorv net prize in elass A, a musical silver shaker, The first foursome got under way at 1 p.-., and play was / was won by Louis C. Stewart, and second, a silver ice bowl, completed by 5:30 p.m. by F. L. Dettman.

W. M. (Bill Beebe) again acted as handicapper, starter "/ First low net in class B, a pair of candlesticks, presentecl and scorejr. Bill hasn't played any golf for about three by the National Lumber Manufacturers' Association, was years now, but threatens to come out of his retirement in awarded to G. R. Bleecker, after he and A. C. Horner, time to complete in the next tournament.

Diirner was served in vthe club house at 7 p.m. Russell Gheen was toastmaster, handling the job ,

awarded second prize, a smoker's set had tied for first place, "Bleeck" making a 32 foot putt at the last hole. Roy E. Hills won third prize in this class, a Redwood Candy Box, presented by The Pacific Lumber Co.

First low net in Class C, a bedside clock, was won by Norman Vincent. Eddie Peggs won the second prize, a cigar lighter,'and J. Walter Kelly won third prize, a box of golf balls.

It is interesting to note that the candlesticks won by G. R. Bleecker were made from long leaf timbers removed from the White House when it was being remodeled recently. These timbers were originally built into the executive mansion as roof supports during the residence of President James Madison in 1815, being removed in perfect condition in 1927, after lI2 years of service, during the residence of 26 presidents of the United States.

in fine shape and keeping everybody h"ppy.

Among those who responded to the chairman's invitation to give short talks were the following: F. A. Warner, Coos Bay Lumber Co.; A. C. Horner, National Lumber Manufacturers' Association; Harry Vincent, E. K. Wood Lumber Co.; Frank O'Connor, Donovan Lumber Co.; Hugh Handley, R. C. Jones and C. S. Tripler, Van ArsdaleHarris Lumber Co.; R. F. Hamilton, The Pacific Lumber 9o.i |-. J. (Larue) Woodson, Wheeler Osgood Co., and M. L. (Duke) Euphrat, Wendling-Nathan Co.

A vote of thanks was passed to the golf tournament committee, whose good work made the affair such a success. The toastmaster made Darticular mention of the names of Eddie Peggs, who acted as secretary; Hugh Handley, chairman of the prize committee, and Bert Johnson and Eddie Tietjen, dinner committee.

Before proceeding with the presentation of the prizes, Russell Gheen presented Bill Beebe with a beautiful imoker's set in consideration of the fine service he has given as

LOST-TWO NEW HATS

The Los Angeles Hoo Hoo Concat at the Commercial Club September 29, proved to be quite an expense for Messrs. Gibson and Preston of the La Brea Materials Company, Los Angeles. These men arrived at the Concat, each wearing a new fall hat, (not brown derbies) but at the finale; in place of the new chapeaux, there were a couple of. L925 models, thereby causing the unfortunates to go home bareheaded. These two promoters would like to hear from the gentlemen rvho unintentionally got the wrong skypreces.

Those who took part in the tournament were, F. A. Warner, Norman Vincent, Harry Vincent, L. C. Stewart, R. E. Hills, M. L. Euphrat, F. L. Dettman, J. A. Chase, R. C. Jones, F. J. O'Connor, Hugh Handley, Russell Gheen, C. S. Tripler, J. H. Holmes, C. A. Cahalan, L. W. Macdonald, G. R. Bleecker, A. M. Lofgren, A. C. Horner, L. J. (Larue) Woodson, J. E. Peggs, J. Walter Kelly, James L. Hall and R. F. Hamilton.

James P. Jennings, chairman of the United States intercoastal lumber conference, died suddenly in San Francisco, September 25. He was born in Chicago 43 years ago.

L. R. WELLS VISITS CALIFORNIA

L, R. Wells, General Manager of the lJmpqua Mills & Timber Company, Portland, recentl-y spent several days in San Francisco and Los Angeles, and was favorably impressed with the conditions in California.

Left to right-Norman Vincent, aninner of frrst prize in Class C; Harrg Vincent, zttinner of low gross prize; Louis C. Stewart, zttinner of first loza net prize in Class A, and F. A. Warner.

Left to right-F. L. Dettman, zainner of second loza net prize, class A; I. A. Clwse, M. L, (Duke) Euphrat, anil Roy E. Hills, third prize winner in qlass B.

Left to right-Hugh Handley, Russell Gheen, Bill Beebe (starter), R. C. Iones and Franh O'Connor.

Left to right-Larue Woodson, A. M. Lofgren, G. R. Bleecker, tied for first prize in class B, and L. 14/. MacDonald.

JAMES P. JE,NNINGS

qUCCESS in building motor

J trucks particularly adaPted to western work promPted More' land to go a step further in special' ization. The Moreland line of l1 basic chassiso ranging in capacities from one-ton to 34,OOO pounds, includes models especially design' ed for industries where low cost hauling means everything.

In timberland or city street cc Iumber typ" " Morelands haul greater loads in less time with more profit. For logging, Moreland six-wheelers eliminate weave; no

lUMBER

binder chain nor top chain and wrapper are needed. Four rear drivlng wheels give perfect traction over soft, uneven ground. Four rear-wheel brakes positively con' trol the heaviest load. For cut lum' ber hauling, the speed, capacitY and economy of Morelands Permit more trips per d.y and more profit per truck.

All Morelands are Powered bY six-cylinder motors (with 7'bearing crankshaft). Frame, tires, springst gear ratior' multi'speed transmis' jisn-syery unit fits precisely into the general scheme of each Particular custom-built model.

Morelands are the Product of a factory devoted exclusively to mo' tor truck building. (Another mark of specialization I; fne Moreland represeritative in your temitory is a trinsportation authority. See him!

MORELAND MOTOR TRUCK COMPANY, BURBANI(, CALIFORNIA

LOS AITGELESSA]\I FRANCISCO

OAKLAND

SACITAMENTO

STOCKTON FRESNO

Direct FactorY Branches

- 2325 So. IlIain St.

- 35 Van Ness Ave.

- 34O Twenty-ninth St. Bl7-21 Twelfth

- 237 E. illiner Ave.

Tuolurnne and L Sts.

BAKERSFIELD ' 2526 Chester Ave' SAN DIEGO 905 Union St'

PORTLAND E.3rd and Oregon Aves'

SPOKANE - 226 E. SPrague St.

SEATTLE - 2408 First Ave. South SALT LAKE CITY l3l Motor Ave' (And Deolers throughout the West)

Mleans Satisfaction and Sudden Serviee

We ship no ttmavericktt stock. Our lumber and shingles come from mills of known sIze and and reliability whose products are of acknowledged quality.

.Our sources of supply are large, varied, and dependable.

Many of the biggest and best known retail concerns in California have been more than twenty years. our continuous customers for

-/California Panel & Veneer Co. West Coast Officials Confer Have Exhibit at Air Races With California Lumbermen

Chester Hogue and F. A. Nelson, West Coast Lumbermen's Association, Seattle, met at Los Angeles on.Tuesday, -september 25, f.or a conference with the executive committee of the Lumber Dealers Association of Los Angeles and a committee representing the California Retail Lumbermen's Association to endeavor to work out a plan with the manufacturers that will insure shipment and sale by the mills selling in this market of common lumber, strictly on grade, and abandon completely the method of shipping and selling of mixed grades. The committee representing the state association included: President, Paul Hallingby; Secretary, Mrs. J. E. Fraser; A. J. Stoner, Sawtelle; George Bentley, Glendale; C. W. Pinkerton, Whittier, and E. Steffenson, Secretary, Orange County Lumbermen's Club.

While in Southern California, Messers Hogue and Nelson had a conference with the Los Angeles wholesalers, and visited with the heads of the jobbing vards at Los Angeles Harbor.

On September 28, representatives of the lumber trade of San Francisco, Oakland, Sacramento ar.rd Stockton, had a conference rvith Mr. Hogue and Mr. Nelson at San Francisco.

A. D. MacDonald and ff. F. Peterson Calling on Trade

One of the most attractive booths at the recent National Air Races rvas that of the California Panel & Veneer Company, Los Angeles. The booth was L2 by 24 feet. The sides were made of highly finished hardwood panels set in ornamental embossed mouldings displaying twelve different kinds of woods and finishes. The'display included various wing sections, leading edges, tail surfaces and other parts of airplanes showing how plywood is used in aircraft construction. There was also a display of the different specimens of plywood ranging f.rom I/32 to r/e ol an inch. The fuselage which is shown in the background is the regular Lockheed fuselage constructed of wrapped plywood. "Roddy" Mulholland was in charge of the booth.

A. D. MacDonald and H. F. Peterson, H. V. Cowan Inc., Iaos_ Angeles, are calling on the trade and assisting the dealer salesmen in presenting their Standardized Built-in Cabinets to contractbrs and Suilders throughout the state. Mr. MacDonald is covering Northern California while Mr. Peterson will look after the Southern California territory.

YOST-LINN BUYS BETTS-KOENIG YARD

The Yost-Linn Lumber & Finance Company, Los Angeles, hav_e taken over the interests of the Betts-Koenig Lumber Company, at 6545 Washington Blvd. Mr. Betts remains as the Culver City representalive, while Mr. Koenig retires.

A man is worth only what he is worth to lhe world. What he is worth to himself doesntt count,

"Rea Jy-to,-L.ry Pro,spects fo, tle ReJwooJ

N *y L*io."", it is a t"emeoJorrs anJ

e*pensive tast to segregate tL"'liou p"orpe.t' f"om tL. ,,,""" of 1,ottill" Lry"tr. Greaterprofit "t. ,,""J"Ly tlu J.J"t*Lot. tiroe rr.J effort is concentrateJ o,, tlu p"orpect ,*lo ir i,, tL. ,rnatet noru.

I{o* "'u you going to L',o* *Lo tlu 'li.,," p.o"pe.t"o "re?

Fo" tL. tLi"J .orr"u.utive year, an extensive aJve"tiriog carnpaig'L". Lu"'' conJucteJ

Ly TL. CJifo".i" RuJ*ooJ Association.

TLe sto'y of R.J*ooJ-it" Jr""Lility "'J otl.r o.rt t",.J;trg q.rJ;ti"r-L"" Lee,' tolJ to -illioo, interesteJ i" Lt ilJiog.

Io 2% years, some 80,000 prospects Lave

R etail* C alif " rrai a

"rr"*"t.J tli. aJoertiriog, ."tir.g fo" ^otu information. To JuJu"r stocf.ing R"J*ooJ, li"tr of tluru prospects *u ".g.rl""ly ,"rrt. A surve)r "f 11,000 t"''Jo^ cases slows tlat 6lloLuil& *itli'. .iglt"e'' montls "ne 66% of tloo" -l'" L"iIJ uo" R"J.ooJ.

TL.rt tlu R"J*ooJ J."l"r', prospects are tRu"Jy-to-L,ry." II. Jo". ,.ot waste time a,"J effo't',oo'Li,,g tL" fiulJ "t1""g.. II" .o,,centrates orr tL" pro,spect *lro i" o.tuo,lly io tle r,"""f.et.

Yo., "rill firJ o.1.."L1" ir.fotro"tion on Jorur., of native *ooJ. in our 'RuJ*ooJ S"l.r M.n.r"l." A.o^pli^.ntary copy is yo.rt" fo" tlu ."tiog,

ReJ*oo J Atsoci atton

Crlifo"oi. R"J*o"J Association, 24 C"l'fornia,St., S"o F "t cisco, Dept. 26810. Pl"""e "uoJ -e "o-pli^.'t"rL cop)a of "RED'WOOD SALES MANUAL.'

City State-

REDWOOD SALES MANUAL

1 4-Square Lumber is improvedlumber. Itis the r result of refined manufacturing processes. It is thoroughly seasoned. Cut to exact lengths.

., A, importont improuemenf! Ends trimmed t exactly square and perfectly smooth-elimi. nating all needless hand.trimmingonthe job.

2 4.Square Lumber ia packaged to protect J the faces and square ends and to facilitate handling.

"

both ends

Another Weyerhaeuser ttimmed squa,re q,t

,1 The 4,Square Label enables any one to idena tify this superior lumber instantlv.

( Th" species is plainly printed on the 4,Square " Label. Prevents rnistakes. Establishes confi. dence in all concer'ned.

( fne grade, also, is stamped on the label.

? 4Square Lumber is guaranteed.Weyerhaeuset t stands squarely behind every package.

pacl<aged - - - - ready tO use <'

Less than six months ago Weyerhaeuser announced 4,Square Lumber to the re, tail lumber dealers of America. flun, dreds of alert, progressive merchants instantly recognized the manifold ad, v:rntages of this new lumber and the new merchandising opportunities it offers.

Today there is ample evidence that the 4,Square proposition is economically sound-that it will increase sales and build good will for dealers who identifu themselves as 4-Square Merchants. Our nearest branch office or our district repre, sentative will gladly give you the details.

"Hardwoods Must Merchandise or Disappear"

By JACK DIONNE

Truly it has been said that "A wise man changes his mind." Frank F. Fish, of Chicago, Secretary of the National Hardwood Lumber Association and veteran leader of the hardwood trade of the county, faced that g.reat organization at its annual meeting in Memphis the other day, and talked on only one subject-the absolute necessity for a great trade extension and advertising campaign lest the hardwood industry be destroyed. Mr. Fish was honest. He declared at once that he had always opposed the idea of. their association doing group advertising; had always thought it no proper function of their work.

"f have changed my mind," he said.

***'f

An honest confession and a wise change. And then he went ahead and marshalled an array of reasons whv hard#oods must get busy and save themselves. Here aie some of his statements:

"I am convinced that unless we go into a program to reestablish our industry in the good graces of the public, and unless we learn to merchandise hardwood lumber as vigorously and aggressively and intelligently as the manufacturers of substitute materials; we are simply doomed to a few more years of red ink, after which we will disappear from sight altogether."

"When Henry Ford spends $5,000,00O advertising his r^ew car with its all-steel body and its steel wheels and its rubber composition steering wheel, what happens to our markets for ash, for elm, for hickory, for walnut?"

"Limitation of production is merely a stop-gap in such a situation. As one manufacturer wrote to me, 'Give us a few more years of declining markets and curtailment will take care of itself'".

"We have all seen the statistics showing a steady, remorseless falling off in per capita consumption of hardwood Iumber from 115 feet per capita in 1909 to 57 feet per capita in 1925, and when the industry loses one single board foot per capita, it takes a $5,000,000 sale. Even in the great building years since the war we have witnessed a steady decline in the consumption of hartlwoods, and we have ignored it."

"No industry was ever granted so many opportunities to enrich itself, and no industry, in my opinion, has taken so little advantage of these opportunities."

The whole trouble with the hardwood industry today, gentlemen, is due to its silence. THE PEOPLE HAVE NEVER HEARD YOUR SIDE OF THE STORY AND NEVER WILL UNLESS YOU TELL IT TO THEM."

And many more direct and truthful remarks of the same sort.

Well, well, well ! Sooner or later they all become convinced. For fully twenty years I have been saying to the lumber industry just exactly and almost verbatim what Mr. Fish said to those hardwood folks in Memphis. I,ve written it and printed it and uttered it so many thousand times that I say it in my sleep. I was saying it when not a dime was being spent by the retail industry of the entire nation for trade extension, and when not a manufacturer except the Cypress folks considered trade extension work anything but foolish rot that had no part in this great big he-man industry.

Mr. Fish speaks right up like the man that he is, and I admire him for it. He rightfully states that hardwood has lagged too long. He admits that the softwoods are doing some very good trade extension work, in fact re. marks that both the softwoods and the substitutes are giving hardwoods a fit. The only charge I brino against Mr. Fish is that he is a natural leader, and had his vision been greater and his conversion earlier, the work of correction would have started sooner.

There is one of his reriarks quoted above that I want to call the attention of the softwood people to, and do so most definitely, that in which he says that "Limitation of production is merely a stop-gap". Declining markets is what the lumber industry has to fear and face, and limitation of production without intelligent trade extension worl to build up markets and bolster consumption, will eventually arrive at naught. It is like building levees along rivers to stop overflows. Eventually the river fills up until its bottom is above the level of the surrounding plains. This often has been done. But unless it builds markets and sustains markets, the lumber industry looks into a blank future. >F

No man has a right to say in any industry-"I'll make the material-the Lord must furnish the market." That has always been the lumber attitude until recently, and that's rvhat's the matter with lumber. Hardwoods have been particularly negligent of their merchandising fenees. The fact that the South, where much hardwqod is produced, consumes very, very little hardwood, is a good case in point. Texas, right at the edge of the Southern hardwood field and a great lumber consumer, uses very little hardwood, and no trade extension rvork has ever been done there.

A COMMON MISTAKETO ECONOMIZE ON SIDING AND OUTSIDE TRIM

Redwood, which outlasts concrete, is the best house covering knom. Its durabiliry, paintability ud wqkabiliV call for consideratim u impctut factqs when materialg are specified. Its wide t[ttems makc naterial contributlm to tbe beauty of a hme.

What if it coab a littl€ more? It will still be good when ihe ms makeg his final payEent.

By the Way, Flave You Heard That-----?

DAN HARF MADE MANAGER OF' ENCINITAS YARD

Dan Harf has been appointed manager of the Geib Lumber Company at Encinitas, Cal. according to a recent announcement. L. E. Glenn, who has been in charge of that 1'ard rvill assume the position of auditor of the company's branch yards at Vista, Carlsbad and Encinitas.

/ SANTA CRUZ YARD TO ENLARGE

,/ Wood Brothers Lumber Company, located at 332 Soquel v avenue, Santa Cruz, have purchased a large.lot joining their present location, preparatory to enlarging their lumber and mill quarters.

..PLANER TALK'' INCREASES IN CIRCULATION

"Planer Talk", the house organ of the Pacilic Door and Sash Company, Los Angeles, is proving to be very popular and had an increase of one thousand copies in circulation the last issue, according to Tat Nicholson, who is in charge of the publication.

ROSSMAN BROS. PURCHASE SITE FOR NEW YARD

The Rossman Bros. Lumber Company, Wilmington, have purchased a half block of property located on Bayview Ave. between B & C streets as a site for their nerv vard. This will provide for expansion of the business, whith has outgrown the present location at Lagoon and G Streets.

lv. R. CHAMBERTIN & C().

WHOT F'SALE LUMBER FIR andREDWOOD

SOUTHERN CALIFORNIA SALES AGENTS FOR THI

tITTtE RIVER

REDIY()()D C().

CRANNELL, HUMBOLDT CO.

OPERATING STEAMERS:

W. R. Chamberlin Jr.

Stanwood

Phyltir

Barbara C

Ycllowrtone

OFHCEJ:

Hcad O6cc

6lt lilrtron Blds. SAN FRANCISCO

LOS ANGELES

2E2 Chrnbcr of Conmcrcc Bldg.

PORTLAND-PreiGc Bld3.

SEATTLE-$aI tilLit. Bld8.

NEW FIRM AT CASTELLA

The entire holdings of the Castle Crag Lumber Company, including timber land, logging railroad and lumbering equipment, were recently sold to Jesse L. Peck, who deeded the property to the Castle Creek Lumber Company, a new corporatlon.

RETAIL YARD CHANGES

The retail yard and planing mill of the Northrvestern Redwood Co. at Willits has been taken over by W. A. SFoster, and rvill be operated bv him under the name of the Willits Lumber Co.-

SINE LUMBER COMPANY SOLD

The Lennox Lumber & Supply Company, Lennox, recently purchased the J. K. Sine Lumber Company at 10910 Hawthorne Blvd. A. A. Ingvolstad is the new manager and proprietor.

S. S. VIKING SOLD

The S. S. Viking rvhich formerly belonged to Geo. E. Billings has recently been sold to James Rolph III and rvill be used for inter-island service among the Philippines.

WASHINGTON SAWMILL DESTROYED

The sawmill of the Biles-Coleman Lumber Co., Omak, Wash., was destroyed by fire, September 24. Twelve dry kilns with their contents were also destroyed. Estimated loss is $35O,OOO.

MARANGG() MAH()GANY

OF THE FAMILY MEUACEAE

WE HAITE A COMPLETE STOCK OF 4/4 to l2/4

-MARANGGOWE

HANDLE NO OTHER PHILIPPINE

This is one of the most beautiful o f Philippinc woode and ig ideal for cabinet and trim purposcE. It iE identical in appearance and uaea to Tobaeco Mahogany and coneiderably cheaper.

LARGE STOCK OF INDIANA

OAK 5 YEARS DRY

You

Going and Coming

C. R. TAENZER VISITS MEMPHIS

C. R. Taenzer of the American Hardwood Company, Los Angeles, attended the Convention at Memphis and also renewed some old acquaintances there, since that is his former home. Mr. Taenzer will go to Chicago and Kansas City before returning to Los Angeles.

LUMBERMAN IS DIRECTOR OF AIRLINE CO.

C. M. Weatherwax, well-known San Francisco lumberman, has been added to the board of directors of the Maddux Airlines, Inc.

R. W. DALTON SPENDS T\vO WEEKS AT CATALINA

R. W. Dalton of the L. W. Blinn Lumber Company, Los Angeles, recently spent a couple of weeks at Catalina Island.

L. M. ROSENBERG SPENDS WEEK AT FACTORY

L. M. Rosenberg of the Hipolito Company, Los Angeles, recently spent a week at the factory at Oakland.

JOHN G. ZLEL RETURNS FROM VACATTON

John G. Ziel, Barg Lumber & Shipping Co., San Francisco, has returned from a two weeks' vacation spent in Southern California.

R. H. MOREHOUSE BACK FROM NORTHWEST

R. H. Morehouse, secretary of the Pacific group of the National Association of Wooden Box Manufacturers, returned recently from a trip to the Northwest, during which he visited Seattle, Portland, Tacoma, Bend andiKlamath Falls.

VISITS NORTHWEST

Henry Barg, Barg T umb_er and Shipping Co., San Francisco, left San Francisco, October 2, for an extended trip through the Northwest, where he expects to visit Portland, Seattle, Tacoma, Vancouver, and a number of the lumber producing districts.

ARTHUR BEVAN IN CALIFORNIA

Arthur Bevan, secretary-manager of the Red Cedar Shingle Bureau, has been in California about a month on the business of the Bureau. He recently attended the Pacific Coast Fire Chief's Convention at Sacramento, and also visited Tucson, Ariz. recently. He will attend the Pacific Building Officials Conference at Fresno,.October 16 to 19.

W. H. GIBBONS IN LOS ANGELES

Mr. and Mrs. W. H. Gibbons, of Houston, Texas, are visitors in Los Angeles at the present time, and will remain about a month. Mr. Gibbons is a well known wholesale lumberman of Houston, who specializes in western woods.

BOB CALDWELL VISITS MILL

R. L. "Bob" Caldwell, assistant sales manager of the Little River Redwood Co., San Francisco, returned recently from one of his periodical trips to the company's sawmill at Crannell.

W. A. GLENN BACK AT OFFICE

W. A. Gle4h, assistant sales manager of the Coos Bay Lumber Co. is back at the office after a sick spell which kept him away for about three weeks.

HENRY HINK VISITS LOS ANGELES

Henry Hink, sales manager of the Dolbeer Carson Lumber Co., San Francisco, was a recent business visitor to Los Angeles.

FLOYD DERNIER ON NORTHERN TRIP

Floyd Dernier, Lumbermen's Service Association, Los Angeles, is in the San Francisco Bay District where he is calling on the lumber trade. Before his return, he will also visit the dealers in the Valley territory and the northern part of the state. He will return to Los Angeles after the middle of the month.

JO SHEPARD VTSTTS BAY DTSTRTCT

Jo Shepard, manag'er of the Friend & Terry Lumber Co., Sacramento, was a business visitor to the Bay district during the first week in October.

LESLIE GRAHAM GOES EAST FOR REDWOOD SALES CO.

Leslie B. Graham left San Francisco October 7 for Chicago, where he will be assistant to Milton Johns, sales manager of the Redwood Sales Co.

Mr. Graham is well qualified for his new position, as he is a Forestry graduate of the University of California, and has had about five years' experience with the Dolbeer & Carson Lumber Co. at the mill, which covered manufacturing, tallyingr c&r loading, and in fact every department. He made the trip Easi by automobile.

COMPLETE PLYWOOD and VENEER SERVICE

PlNrL Srocrcrra\&NEER in OAK

Quartend white Eain whilc WatnutBIRCH

Philipoinu

-fulalwgany vaH&nrrrv

White Cednr

Complete and well assorted stocks are carried in our big Los Angeles Warehougec for yotrr immediate use and convenience.

NUSIT OnIDENS ARE OUN IDELTGNT

Abo a Complcu Line of Pressed Wood Moulilings

--rG b SEND FoR E rHrs BooKLETV

RED GUM Mfistd pnrchaedORE G ON PINE lifornia

955-967 souTrr ALAMEDA STRBET TclcpbncTRinitT cr57

Ivlailing,{ilnr: P. O. Box96, Arcadc Stetion TOS ANGELES. CALIFORMA

One aisle in the zaarehouse of the California Panel and Veneer Company, Los Angeles, shozuing method of storing and handling large reserae stock of Plywood Panels necessary to supply the ilemands of the building industry.

O"er 44 Million messages

fttlS fall-now-the National Lumber Manufacturers Assor ciation in behalf of 2OO of America's greatest and best sawmill companies and L7 great Afrliated Associations is broadcasting the real truth about lumber to the 13O,OOO,0OO people of the United States and Canada, through the largest, most impressive list of. magazines ever used by the lumber industry. 70 publications will carry the advertisements. Over 44,0OO,OOO messages:ia dominating space-will blanket the eotire country!

|])EAD these stiring lumber news messages in the great popular and I\ professional periodicals. A million families will see the wonderful lumber home modernization drama-movie-"The Transformation"-an American Farm Bureau production. Write for free bookings. This fail campaign will cover every possible field where Lumber in any tonn is used or should be used. Without question it will be the most convincing publicity effort yet undertakeri by the Lumber Industry. Every conceivable user of wood will be reached-architect, engineer, contractor, builder, shipper, manufacturer, farmer, mill owner, business man, home purchaser-all of them will be reading each month, fu their favorite magazines, convincing advertisements on why they should use lumber. The

Tbese 17 great manufacturers' associations maintain service organizations that coordinate with the general consultant's service of the national stafr:

Califomia Rcdwood A$ociation, San Franciro, Calif.-Rcdwood.

Califmia Whitc ud Sugar Pine Asciation, San Frmcirco, Calif.-Califomia Pines, Wbitc Fir. Hardwood Mslrfactud Inltitutc, Mophir, To.-Oak, Gm, Southcm and Appalacilrian Hudwoodr.

Ncth Caroliua Pinc Auociatio, Norfoll, Va.

-North Carolina Pinc.

Nctbm Hemlck & Hudwood Meaufecturcn Auociatio, Orhtob, Wic.-HcmlocL, Maple, Bircb md Nqtbcn Hudwoodr.

Northm Pine Mmufactren Aaaociatim. Min. ncapolia, Minn,-Whitc Pinc, Nomay Fine. Soutbm Pinc Asciation. New Orleaar. La.IangLcafmC Short l*af Southem Yellow Pine.

Southcm Cyprar Mmufacturerr Auociatioa, Jackmville, Fla.-Cypmr and Tupclo.

W6t C@rt Lmbcrmca'r Auciatim, Scattlc, Warh.-Douglar Fir, Watcnr Pinc Manufecture$ Asrociatim. Port- lmd, Orc.-Pmdora Pine, Idaho Whitc Pine. Lrch.

Natimal-American Wbolaalc Lubcr Ascia- tio, Neq YorL City.

Natimal A$cietim of Woodm llo: Manufac- tuo, Chicago, Ill.

Bdgirh Col"-bia Loggc Auciation, vmcouv6, B. C.

Britirh Col 'nbia Lmbcr md Shingte Mmufac- tum. Ltd., Vancouvd, B. C.-Douglar Fir. Maple Flociug Muufactrrm Armiatio. Chicago, fll.

Hiclory Golf Sheft Areociatio, Mcnphir, Tm.

Amaico Wood Prercrven' Auociatim, Cbicago, fl|.

peopleyou sell will be told aboutthe splendid National Lumber Consultants Service and how it will help them . special booklets about every phase of lumber and its uses will be given free 200 of the chief lumber manufacturers will cooperate with you and your customers-to your lasting profit.

Read the opposite page see for yourself and know all about the great list of magazines that are carryingyour message to Lumber users. Get behind this campaign by advertising American Standard Lumber right in your own community write us for free advertising copy. Get bookings for "The Transformation"home modernizing movie-dramaand inform yourself about the Farm-Home plan contest. Talk about lumber think about tumber . . . sell lumber . . reap the profits that belong to you! For centuries Lumber has given livelihood to millions of people.. it still does. You gain all or part of your livelihood from Lumber . back this big campaign ofyours to the limit.

SELL "AMERICAN STANDARD LUMBER

to Lumber users in the next 3 months alone

a.-^ zA. Advertisements to Farmers-tle ertrirc L / )O / z)+y) agricaltaral Troqtnlation will be able i: .T:'X,l['Ji,.JLA'll,131"' rumbe'l 23,e so,86o

These 7O publications with a total circulation of over 13,OOO,O0O will carry the Lumber Story eacb month this Fall.

*S** Evcoing

Litcerlr Digcrt Timc

Natimal

Geographic

Neti@'r Burias

CoutrJr Gatlc-

BA

Dairy Hmd'rFamaDaigmm

Progrerlive Famer & Fam Woma

Iodima Fmcr'r

Guidc

Fm & Ruch

Oklaboma Fmcr

Stctmm

Warhingtm

Famc

Idaho Famer

Oregon Fmcr

Pmrylvania Stckmu&

Fmer

Michigm Budaot

Famer

1,619,668 il:'l if,ff:,:"",'ff i""ff Jj:'":: ilLT ber consumptioo.

L,L85,347 L16,964 95,596

Vitally important pages to builders, contractors, engineers, feal estate men, to show them where and when and how to use Lumber.

Messages to architects that will give them valuable information about Lumber.

Pages of advertisemeots on why Vooden Boxes for the best shipping CoDtainefs.

Vatch tor Tbese Issaes!

National General Magazine Scbedale

Saturday Eveniog Post-Oct. 6-Nov. 3-Dec. l-Dec. 29

Literary Digest-Oct. 2o-Nov. 1 l-Dec. l5

National Geo graphic-Nov.-Dec.

Time-Oct. 13-Nov. 5-Nov. 26-Dec. lo

Nation's Business-Oct.-Nov.

Southem Rualilt

Dalota Famcr

Iowa llomertcad

Wiscmrin Farmcr

FamtcadStck&

IIonc

AEerican F6ctt! & Fccrt Lifc

Tbc Fama, St.

Paul

Tbc Kmar

Fma

Miarowi Rudi*

Nebraska Fama

Prairic Fama

Wallae's Fams

Wiscmcin Agri- cultuist

Califomia Culti- vat6

M6teaFamer

Burcau Famc

Southcm

Agricultui!t

Southwc!tcm

Stckman & Fmcr(ElParo)

Dallat Scmi-

WeeLly Ncwr

American Buildcr

Buildirg Agc & NationalBuilder

The Carpenter

Puchasing Agat

Automotive fndustrier

Railway Agc & Railway Rcview

Amcrican Architcct

Architccturd

Forum

Pmcil Pointr

Engincering & C6tracting

Engineering Newr Record

taltcrtr State!

Building Develooer

Higbway-Enginer & Contractor

Railway Pucharec & Store!

Railway Engincer

ing & Msintc-

nmcc

Natimal Rcal

Eltate Joumal

Hardwood Reccd

Agricultual

Enginecriag

Amsicm

Cmtracttr

Fumiture' Manufactwr

Wod WorkingIndurtria

FamNcw!fmplemdt

Tertile World

Canning Age

\f,/estcm Canac & Packer Wholerale Gros New

Bancl lb Bor

Package!

Pacific Filhemao

American Paint

Joumat

CracLcr BaLa

Macaroni Journal

Traffic Wcld

Lumbcr StocL!

44.905,096

Total t essages gioing the real stor! about Lsrnberand a II appearing belore 1929t

NATIONAL LUMBER MANUFACTURERS ASSOCIATION

TRINSPORTATION BLDG., WASHINGTON, D. C,

FROM AMERICA'S BEST MILLS'' aaaa

Pine Association Form Home Modernizing Bureau to Fact-Finding Bureaube Formed in San Francisco

Formation of a "Fact-Finding Bureau", based on a plan oresented bv H. D. IVlortenson, Pelican Bay Lumber Co', klamath Fill., Ote., rvas the outstanding feature of the meeting of members and directors of the California White and Sugar Pine lVlanufacturers' Association, held at Klamath Falls, Ore., September 2l and 22.

Discussion of this plan for cooperation between the pine producing groups on the Pacific Coast was participated in 6lr a numbir of directors of the Western Pine Manufactirers' Association who rvere present by special invitation.

Mr. Mortenson's plan for the Pine Fact-Finding Bureau 'included the formati,on of a ioint committee of the Western :Pine Manufacturers' Associition, the California White and $ugar Pine Manufacturers'Association and the Arizona and 'New Mexico Manufacturers'Association, and the granting to this committee power to collect and combine all association statistics collected by the various associations in a com.posite sheet to be presented for study, in order that the best statistical plan might be universally adopted. The plan also provides for a semi-annual executive committee meeting and a big annual meeting.

It was decided to instruct the grading rules committee to ,begin immediately consideration of moisture content specifications for California pine products, and to report fully -to the next meeting of the association to be held on Friday, ,October 19, in the offices of the association.

Recommendation of a National Architectural Competi-tion for l9D to the National Lumber Manufacturers' Association was approved. This action was based on the -theory that people are primarily interested in homes rather -than lumber, and that the National association can best stimulate the use of wood within the residential building ,field, and should therefore concentrate its consumer adver-tising on that field.

J. M. White, Long-Bell Lumber Co., \Meed, president of -the association, presided at both sessions.

\[I. C. ANDERSON VISITS CALIFORNIA

W. C. Anderson, Albany Door Company, Albany, Ore. gon, was a iecent visitor to San Francisco.

Decision was made to form a San Francisco Home Modernizing Bureau at a meeting of the general committee held at the Palace Hotel, San Francisco, October 1. This decision was made in accordance with the recommendation of the.executive committee. Pledges of $100 by various interested groups were given toward a fund for preliminary organization expenses of $1000, and the employment of Colonel Boyden for organization work was approved.

A. C. Horner, manager of the Western Division of the National Lumber Manufacturers' Association, acted as chairman of the meeting, and introduced S. G. Malone, field representative of the National Home Modernizing Bureau, of Chicago, who told of the work being done in other cities and of actual results accomplished, stating that San Francisco had been selected as one of sev'enteen cities throughout the country, on which the direct efforts of the National Home Modernizing Bureau will be concentrated. He also showed samples of advertisements furnished by his Bureau to local Bureaus.

Mr. Horner read an editorial on Home Modernizing, by Jack Dionne, from the October 1 issue of the CALIFORNIA LUMBER MERCHANT.

Those present representing lumber and allied industries included: C. Storvell Smith, California White and Sugar Pine Association; A. C. Horner and Mrs. M. Bradshaw, National Lumber \fanufacturers' Associations; Mrs. J. E. Fraser, California Retail Lumbermen's Association; Rbbert Cameron, Marin County Lumb,ermen's Association; Frank E. Cox and I. L. Walker, Built-In Fixture Co., and J. E. Neighbor, Oakland Modernizers.

G. L. BARTELLS VISITS CALIFORNIA

G. L. Bartells, manager of Pacific Coast Plywood Mfrs., Inc., Seattle, visited Los Angeles and San Francisco on his rvay back from a month's trip to Middle West territory which took him as far East as Chicago.

While in San Franeisco Mr. Bartells conferred with L. J. (Larue) 'Woodson, Northern California representative 6f the company.

The best lathered face is the easiest shaved. K""p your customers interested all the time so you can sell them when selling time comes.

A LUMBER MERCHANT HAS Whv Not

3

PRINCIPAL OBJECTIVES IN BUSINESS

Itfrl l.- t o maKe money.

2.-To please his customers.

3.-To inspire his community by improving its buildings with the latest building 'ideas.

You can accomplish all three purposes and many others by displayins and selling C,owan Standardized Built'in Cabinets.

make 3 or 4 times the profit you would on the lumber and give your customer the latest in Kitchen Built-in ideas? He pays no more than for the carpenter-built things and gets an infinitely better product.

The above asEortment ig the pick of our line in turnover and popularity. Write today for our attractive introductory offer and detailg.

Typical Arrangement for Yout Offdce or ll'arehouse,

Who are Pio

The Pioneer representative who calls on you and assists you in every way he can is not the only Pioneer Salesman. He is important to you he is dependable . . . he is anxious to serve you . . . but he is only one of the many who are on the job for Pioneer Dealers.

The quality anddependability of Pioneer Products has made "salesmen" of thousands and thousands of owners, architects and conhactors. Their confidence in the Pioneer Trade Mark is reflected to you.

Licensed Pioneer Shingle Application Companies and Authorized Pioneer Roofing Contractors . now established throughout the Western States . . . they too are "salesmen" for PioneerDlalers.

er Sulesmen?

Pioneer's policies of manufacturing the finest shingles and roofings that can be made . . .maintaining ample stocks to assure you of immediatedelivery . . . the full cooperation of PioneerRoofing Engineers . . . the constant promotion of Pioneer Products and Pioneer Dealers . . these are also "salesmen."

And back of them all are the products themselves . . a complete line of super quality roofings . . . every practical size and type of shingle you need in a wide variety of absolutely non-fading Yosemite rock colors. Thev sell themselves and their durable sernice and protection keeps them selling!

Great Barrage of National Lumber Advertising

National Lumber Manufacturers Association Announces Greatest Three Months Advertising Campaign in the History of Lumber-Dealers' Intirests Consulted-Periodicals Used Have Circulation of 13,000,000.

Washington, D. C., Sept. 24.-The most extensive national advertising campaign in the history of the lumber rndustry is now in full swing under the direction of the National Lumber Manufacturers Association.

Thirty-six.trade, professional and industrial publications concerned with industry or construction have been carry- ing appropriate full page advertisements for seven monttis.

Thirty- farm journals resumed publication of page ads with their October issues, following three montis -ot aavertising in the same periodicals last spring.

_ Beginning with the October 6th issue oi the Saturday

Evening Polt full .lrvening Post full pages will appear over a period of three months, in the Post, Literary Digest, National Geographic. ry Time and Nation's Business. These pages will bJso-distributedjlmong these magazines that one will appear every week. The dates are:

National General Magazines

Saturday Evening Post-Oct. 6-Nov. 3-Dec. l-Dec. D-Ian. 19.

Literary Digest-Oct. 2F-Nov. ll-Dec. 15.

National Geographic-Nov.-Dec.-Tan.

Bureau Federation, and leaflets will be distributed to each audience giving- particulars of the contest. The $2,300 rn prlzes are to be paid in the form of an order on a local lumber dealer for lumber and lumber-made gooas- ihi winning plans will later be published and diitributed to millions of farmers. Wide awake local lumber d""t"rr, es- pecially in farming communities, will see here

opportunlty for local advertising and sales promotion. prac_ trcalry, every tarmer in America will be advised of ,,The 'I'ransformation" and the contest through the National Lumber Manufacturers Association,s adiertising in tfrC farm plpers a1d through the publicity of the American Farm Bureau Federation.

"Copy"

Takes News Form

The national advertising copy is in news-interest form. It tells of some of the greit buiiding and engineering feats performed with lumber, emphasizes ilrodernizition ofiomes and stirs interest in new lumber-built homes. The copy varies with each issue but through it all runs the theme'of great staffs of lumber experts the National and the regional and allied lumber associations have built up.

Time-Oct. 13-Nov. S-Nov- 26_r].ee

Time-Oct. I ov. S-Nov. 26-Dec. l-1Ian. 7.

Nation's Business-Oct.-Nov.

This tremendous advertising to the public is being car ried to the lumber trade throulh doubli-page color sfreads in The California Lumber M&chant a"a 25 other lumber trad-e papers, bringing the total list of publications up to 97,

The lumber trade will be further reminded of the vigorous adv-ertising campaign in its interests by mean, 6f " broadside that will soon be mailed to every iumber dealer in the country.

ttThe Transformation"

Simulta.ne.o.usly with the appearance of the advertising the remarkable home modernization moving picture drami -"The Trarisformalles"-"yill take the roid^,, in 25 prints. This picture relates to a farm home but will appeal io ,rry aud.ience. It_ is expected that lumber dealeij will urge 'heir county farm agents to arrange for bookings in the"ir counties. Bookings can also be irranged by iriting di- rjctly to the National Lumber Manufactureri Associa-tion, Transportation Building, Washington, D. C.

This fascinating picture concintrat-es the interest it arous-es directly to the door of the local lumber dealer. People are-urged to consult him. It is the best piece of graphic publicity lumber dealers have ever had.

Farm Home Contest

In addition, a "trailer" to the film announces a farm home plan contest under the auspices of the American Farm

National Lumber Consultants

This expert service, available f.rom 25 offices well dis- tributed over the country,. has already won many notable victories for lumber and is putting lumber utiliiation on an efficient and scientific pline. The service is available for lumber dealers who need clir-rching arguments and well-informed advice when competing ag:ainst- other build- ing materials. When desirable in-esf,ecially important cases, a lumber consultant will be personiily availabie. The national advertising will arouse the interest of lumber users in the service. The service is armed with a growinp librarv of publications that assist the lumber deiler to"get fo'r lumber every job it is legitimately entitled to. Tho-usands of dealers are now usjng them daily for selling ammunition. The Booklet-"l0o Lumber Coniultants,,if the service will be supplied to dealers who desire to circularize their big-buyer..trade,- especially careful and discriminating buyers who like to have "reasons whv."

Future AdverlisinE

lfhe present advertisjng campaign wiil be followed by another, along entirely different linei, which will be launched next winter, following the exhaustive study the J. Walter Th-ompson Company is now making of the distribirtion and publicity problems of the lumber tiade. Other campaisns will follow steadily for the next four years in confoimaice with a -long-time program that is planned to bring about a complete renovation and modernilation of lumbei manufacture and distribution.

B. UARIS PANET COilPANY

with Tnn Nnw Yorus Arn Bne,r,n Go.

This great eastern manufacturing concern now has the manufacturing rights for the Gerlinger Carrier east of the Rockiee in the United States and Canada, in South America and Europe. Sales offices will be maintained in the Graybar Building, New York City.

This arrangement permits quicls delivery without high freight rates to eastern buyers, just as Dallas Machine and Locomotive Works has been and is able to economically serve concerns of the West.

advertising is easy to identify. If it

Redwood Used in New Hotel Agua Caliente

Designated as one of America's finest hostelries, the new Agua Caliente was recently opened two miles east of Tijuana, Mexico.

Of most interest, perhaps, is the elaborately decorated'

u1{t01{ IUMBER C0.

Mcnbcr Crliforaia Rcdwood Arociation

OFFICES:

SAN FRANCISCO

Croclrcr Buildir3

Phorc Suttcr 6l?O

LOlt ANGELES

Lrnc Mort3egc Bldg.

Phorc TRinity Z&2

pay it isn't

casino, which is said to be more richly fitted than the worldfamous gambling casinos at Monte earlo and Deauville.

Tiring of the game one may quench a thirst at a beau- tiful bar, replica of the famous -St. Francis Hotel Bar in San Francisco.'

The huge beams and ceiling panels, decorated with hand painted scrolls and figures, are entirely of California Redwood.

This same scheme is carried out also in the hotel proper and in the alluring cafe, redwood being used to lend'an air of luxury and distinction.

ERNEST JOHNSON VISTTS CALTFORNIA

Ernest E. Johnson, sales manager of the C. D. Johnson f,,umber Co., Portland, Ore., spenia few days in San Francisco and-Los_Angeles recently on his *ay io Texas. After E"yi"S the Southwest Mr. johnson wiil visit St. Louis, Chicago, New York and other eastern cities, returning to Portland in about a month.

SELWYN J. SHARP IS STATISTICIAN FOR CALIFORNIA REDWOOD ASSOCIATION

_ Appointment of Sehvyn J. Sharp as statistician for the California Redwood Association ii announced bv R. F. Hammatt, secretary-manager of the association.

Mr. Sharp is not a stranger to California, having majored in Forestry at the Univerlity of California. He-comts to his new work with the splendid record of seven years' services as statistician for the Western Pine Manufaiturer3' Association, Portland, Ore.

MILLS:

FORT BRAGG Cllifomir

Adcquetc rtongc rtock

It Sen Pcdro

UNION DEP ENDAB LE SERVICE

CALIFORNIA REDWOOD

In "Robbins" Flooring you are assured of the very finiit that has ever been, or ever will be produced. Ou r geographical locaiion, the modern machinery in our mill, and the type of men- who make our fooring, all goto make this state- menlpot"&J". "Robbins" Maple and Birch Flooring is the best.

Southcrn Celiforaie

C. J. I.AUGHUN

5if5.6 Pctrolc-- Sccuriticr Bldg. Lor AngclcrlVErtnorc 9955

Northcrn Gliforaia:

GEORGE C. CORMTIUS

Mcrche_ntr Erchrngc Bld3o Srn Frelcirco

Good

doesn't

nterior aiew of Hotel Agua Caliente, near

San Francisco

Sdes Offices:

Los Angeles

New i'ork City

Endeavor, Pa.

Havana, Cuba

Amsterdam, Flolland

Mills et:

Crannell, Calif.

Fairhaven, Calif.

Rail and Cargo

Cost of Transportation

By Ethelbert Favary Moreland Motor Truck Co.

All successful motor r.ehicle operators are figuring their costs not in terms of price of truck but in cost fer to-n-mile or per truck-mile over a term of years. and at th-e same time consider the revenue produced by the truck. It is a fallacy ttr sl:rte, for instance, "my tru6k costs me $1,OOO.OO pe'. .year", without considering the depreciation, the tons-of payloads the truck has hauled or the number of miles it has traveled.

One'man may have a truck with which he has hauled five tons, 100 miles per day, for 30O days, or a total of 150,000 ton-miles per year. The second man having a similar truck may have hauled say four tons, 50 miles i day, 2N

Ethelbert Fazta4p Consulting Engineer Moreland Motor ' Truck Co. Member Society Automotive Engineers

days in the year, or a total of 4O,000 ton-miles per year. Suppose the first man had spent $1,000.00 per yeaiin maintenance and repair; the second man spent only $500.00 and he qa_y think his costs were lower when in reality they are considerably higher.

Ih other words, the first operator spending $1,000.00 a year for 150,000 ton-miles will show a cost of $1,000 ------i=$.0066 per ton_mile. 150,000

The second man spent only $50O.0O on his truck but his costs actually were: $s00 __:$.OI2per ton mile, 40,000 or more than twice as much as those of the first operator. Hence, in order to figure out the cost of operatioi many items have to be considered. as will be shown later.

Cost of "Overloading"

The small operator belier-es his truck-is earning a greater revenue when he carries a payload greatly in exc-ess -of tt at recommended l>y the manufacturer. As j matter of fact, he may be losing money on his transportation because he does not consider the rapid depreciation nor the excessive cost of repairs which will be required within one, two or three years. Trucks produced by reputable truck manufacturers should shorv a life of many yeirs if they are properly used and properly cared for.

One of the most frequent causes for high cost of trans- p_ortation is overloading and its destructJve effects upon the various parts of the truck are certain to occur e^uen tho_u_gh the overloading is not often indulged in.

When a truck carriei a load, the frame, ixles, and other parts are under stress and will be deformed. If the load is excessive and the elastic limit of the metal is exceeded, there will be a-permanent-set (or twist as the case may bej in the parts affected and this will weaken the structurj.,r.rv materially.

If any portion of the truck has been overloaded to the extent-mentioned, it may not break or fail for a long time thereafter, possibly not for a year or two, but nevertiheless the breakage may be traced to-the overload. The reason for this is that when a structure has been once over-stressed. the continuous strains will weaken it rapidly uhtil it finally breaks.

Loss Due to Depreciation

Let us suppose that the price of a truck is 94,000.00 and that its normal life with ordinary care, before replacement is ngc^eg-sllyr is about eight years. This means a depreciation of $50O.00 per year, and this sum should be set aside each year. This $500.00 ye:arly should be added to the operating costs. If the operator overloads his trucks, in tlie beliel

that he can show greater earnings by carrying much greater [naf, ne can snow Dy carryrng loads, he may find his truck worn out in two years and his bills for repairs so high that he is eompelled to purchase bills re eom a new truck after two years' service.

Under these conditions, while he might show higher earnings per year, his actual expenses might overbalance his increased earnings several times. If the truck, before mentioned, should wear out in two years. the depreciation would be $2,000.00 per year instead of $500.00. In other words, to his operating expenses must be added $2,000.00 yearly instead of only $500.00. Usually when a truck is overloaded the cost of repairs and maintenance is very much higher. It is only l>v considering all these items that an operator can determine his actual operating cost.

WITH BYRD

Comnander Byrdts radio communication depends upon Bur' gess Batteries, protected by PAUL BUNYAN'S SUGAR PINE.

Maximum dependability under extreme climatic conditions and rough handling.

Vhat is the best material, regardless of cost?

Sugar Pine.

Ffow can we gd it on time?

PAUL BUNYAN SAYS

"If we run into any mountains or ice-bergs the Commander cantt fly over, I'll take Babe, my blue ox, and drag them to one side.tt

BURGESS BATTERY COMPANY MADISON, WISCONSIN

The Red River LunL co' Augugt 29' lg28' I 360 North Michigan Ave., Chicago. Atteatioo Mr. H. V. Scott

Gendemen:

you will be intererred to know that your sugar Pine 'rvac ured by ur in nroking battery boxer for Comnander B-yrd'r .drrdarctic Expcdition

1;t. d- batteriel are to be urcd for the power nrpply of five rmall radio tt --itt"."'in plenee, olr dog eleds and-at bacec and intermediate ctatiolr.e. A ii"ftt *a"ft bud vet'y'rtrottg 6o* material waa therefore n663.rry.- Becaure of Jlii.ia--"* condiiio6r a-lumber that would not werP, twict or chrink wao re cufued. The low temperature demanded good thermal ind'ation' '--iL" f"rJ pfi,icr Leboratorier sugge*ed the qre of Sugar Pine, which ru" h""" found to be rplendidly workable and well euited to out^ putpg9ec '-- -V; """ g.a to li""e found a material with lhese. PnfPertier and.we ap' otoi"i" "o* -.oop"1atio11 in hurrying it to ur, rc that the rhipmeat of batterier could teave with ihe e:gedition on rcheduled time'

WBS:IP

Tndc Mertr

Very truly yount BURGESS BATTERY COMPANY, (Signed) By V. B. SCHULTB' Secretary.

"Proilucers of White Pine for Over HaIf a Cenlury;'

The RED RIVER LUMBER CO.

MILL FACTORIES and SALEST WESTWOOD, CALIFORNIA Distributins Yardr, CHICAGO ad LOS ANGELES LOS ANGELES BRANCH

702 Eut Slauron Avcnui Phonc AXrid3c ll?l FULL STOCKS, FACTORY FACILITIES FOR SPECTAL JOBS SALES OFFTCES:

FTY FAVORITE STORIES

Age not guaranteed-so-ut'tttr::;\l"o ,o, 2o years-some less Tact and Diplomacy

Maty good stories are told illustrating the use of that cardinal principle of tact, of diplomacy. One of the best known ones, of corlrse, was the one of the man who opened the bathroom door to discover the lady in the tub, and backed away with the tactful apology 6f-"B1sqsg 1ns, SIR'

But here is a splendid illustration of that same thought that saved the life of a soothsayer.

A Caliph dreamed one night that his b6ard fell out, leaving his face entirely without hair. He called in a soothsayer, told him the dream, and demanded that he explain the meaning of the dream.

"Commander of the faithful," said the soothsayer, bluntly, "your dream means that all of your family, down to yodr youngest child, will die before your eyes."

"Take him away and behead him for this monstrous interpretation," cried the enraged Caliph, who did not care to hear bad news.

Then he called in another soothsayer, and told him the dream, dernanding that he interpret its meaning. But this soothsayer had learned diplomacy.

"Great One," he said, "you should rejoice for this dream brings you great promise. It means that you will have a very long life, in fact, your life will be prolonged beyond that of all the members of your family. Yes, even the youngest, shall fail to outlast you.':

And the second soothsayer was sent away with money and precious gifts. He had said the same thing the first one did, but couched it in diplomatic terms.

"What about the danger of fire?"

"l never lose sight of it, of course, but I do not worry about it. I always have ample insurance with the Lumber Mutuals, carry out every recommendation of their inspectors to eliminate fire risks, enforce rigidly every sound fire prevention rule, and then, having done my best to prevent fire, I give my whole attention to production and sales.

"No man can do his best in his business, if he is continually worried about insufficient insurance or taking chances with 6re. The con6-

dence that this 'don't worry' policy gives me is worth many times more in sales, than the cost of the insurance."

"Then too,I suppose your fire prevention efforts mean a saving in insurance cost)"

"Most certainly. The rate is reduced to begin withand, since it's the Lumber Mutuals, there's a dividend of about 40%. The companies are sound and their insurance is cut to measure to meet the needs of the lumbermen. It's like buying gold dollars for sixty cents."

With ample resources anil ntith a reputation f or prompl payment of losses, lhe Associated Lumber Mutuals proviile f or |he Iumber industry the highest quality of insurance proteclion at lopesl cosl. Asft any of our companies f or f urther inf ormation.

ASSOCIATED LUMBER MUTUALS

Pennsylvuia Lumbernam Mutual Flrc lnruruce Co., of Pblladelphd Pa, Ccntral Muufuturcrs Mutul lmruce Co. o{ Vu }ltcrt,.Ohio

Indlam Lumbemenc Mutual lneurucc Co1 of Indluapoll+ Ind.

Ncthwcatern Mutual Fire Acsiatlon of Scattlc, \[Iuh.

The Lunbcr Mutul Fln Inruruce Co.. ' d Bctm, Mu.

Lumbemcnc Mutul Incurucc Co.. of MmflcH, Ohlo

D. J. Robinson for Lumber's Hall of Fame

D. L Robinson

Consider the nomination of D. J. Robinson "of Fahgo, Nawth Dakota, suh," for a place in lumber's Hall of Fame !

He is the man who "put across" the largest single rail shipment of lumber on record-a solid train, 58 cars, 1,5q,000 feet, of packaged lumber orders. The story of how he did so contains any quantity of morals for ambitious young salesmen. Perhaps the basic axiom in it is, "Think your product day and night-but talk'to your prospect about something he is interested in, not what you are anxious to sell." But here is the story in full:

"Robbie" started his lumber career N years ago in Southern Mississippi. If he doesn't know the lumber game inside out, he ought to; for he has inspected lumber, hustled it, done all kinds of office work, and operated planing mills, small sawmills and concentration yards of his own. He has dealt in lumber as a commissioner and a wholesaler, operating his own business at Laurel and Ellisville, Miss., for eight years.

"Broke in 1921, again in 1925," is his blithe way of abbreviating this biography. "After the last smash, built houses on the Gulf Coast for about six months. Then to the Northwest in lune, 1927. Four months in the credit department of Weyerhaeuser Sales Company, four months of hustling lumber in Mill B at Everett, finally back to Spokane and onto the plains of North Dakota."

You note the strong Mississippi flavor in this. But now it must be diluted by the perfume of the wheatlands. For when Robbie first rvent through North Dakota, on his way to Spokane, he fell in love with the state. When he was ready to start selling, I. N. Tate, general manager of Weyerhaeuser Sales Company, asked him if he had any preference as to place.

"Yes, suh !" Robbie came back. "Put me out in Fahgo and let me sell to the dealers in Nawth Dakota." Well, Mr. Tate reflected, if he wanted to try it there was

nothing against it. So last March, Robbie moved the wife and kids to Fahgo. Nawth Dakota.

One summer day, after the 4-Square program for merchandising packaged re-manufactured lumber had been announced, Robbie was riding his circuit with Salesman Mitchell of the Wood Conversion Company of Cloquet, Minn. At a crossing they were held up a long time by an immense string of freights.

"Keen if that was all Weyerhaeuser lumber in those cars, eh?" Mr. Mitchell ventured. Instantly, Robbie went him one better: It rvould be keen, indeed, if they should all be full of the ner,v quality-goods.

Well, why not? That night he rvrote Mr. Tate, asking permission to try to organize such a record-breaking shipment. Without admitting how dubious he was, the general manager gave his permission. That was July 15.

Within little more than two weeks, Robbie's part was done. The train of 58 cars was sold. But did Robbie do it by selling lumber? Hardly! He did it by selling "Nawth Da:kota."

First, he invited the Fargo retailers to a little supper party. Northern Pacific railroad officials were there to put in a helping hand. Then the toastmaster introduced the man froir Mississippi. And he started, "Gentlemen, I'm for 'Nawth Dakota'!"

"Here's the greatest state in the whole countrythe greatest state on the whole earth ! She's had a bit of hard sledding lately. The country thinks it's been a lot worse than it has been. But anyway, that's past. We had a good crop and fair prices last year. We're goin' to have another good crop and some more fair prices. Nawth Dakota isn't comin' back, no; she's back already. She's the greatest state there ever was or ever will be."

"Well. let's tell the world about it. Let's demonstrate to the whole country that Nawth Dakota's sound, that business is flourishin'here, and that she's the greatest state of 'em all. Now, we could do that by bringin' in here a whole solid trainload of the finest quality lumber that's ever been manufactured."

And so on, and so on. Unfortunately, the speech can't be reproduced here in full. But you get the main idea. And the preoration worked up to the thought that if these dealers were "all fo' Nawth Dakota," as any reasonable man should be, they would write their orders out right then and there.

Well, it worked. The man from Mississippi went up and down his territgry, preaching faith in the state of his adop- tion. The big train was shipped. News of it went broadcast around the country. It carried the idea that North Dakota was a land of plenty, flowing with milk and honey, and with the prospect of an active building season during the fall.

So D. J. Robinson is respectfully nominated for a small, but not inconspicuous. niche in lumber's Hall of Fame.

There may be more profit in selling one building idea than in selling two loads of lumber. If you sell the idea you don't have to cut the price to get the business.

lVendling - Nathan Co.

SAN FRANCISCO

Wholeealers of Douglas Fir Redwood

California lVhite & Sugar Pine

If you have never had

Let us sell you a car. It can be mixed with any other items of OId Growth Yellow Fir worked upp€rs.

Main Office: A. L Hoover, Agt. San Francisco Los Angeles | | 0 Market St. Standard Oil Bldg.

H()BBS,

lvAtt & c0.

Manufacturers

High C'rade Redwood and Fir

Owning and Operating Stearnen

Elizabeth

Soutfi Coast

Westport

Ample Stockc at the Mill

Plus Three Steamers Insure

Prompt Delivery

BROWN'S SUPERCEDAR cloret-linins

busineca is GOOD.

Have you forcceen thir great d€mand with a stock or have you been bft at the poet? Put in a etock of BROWN'S SUPERCEDAR closet-lining and

PROTECT YOUR CUSTOMERS WITH MOTH INSURAT{CE"

J. E. HTGGINS LUMBER co.

SAN FRANCISICO

Northern Califonria Dirtributorr

For Smooth, Faster

If you have nottried the Planer Saw -1hs1 nsyv smoothcutting saw f o r woodntsll(syg - you are missing an oppoftunity. This saw cuts almost assmoothly as a planer knife, rips and cross-cuts equally well on hard or soft wood and stands fast hand feed.

Specify the Planer Saw when you want better gerviee. SIMONDS SAW AND STEEL CO.

Firt Sto

Hoo Hoo News

Thirty-Seventh Hoo Hoo

Annual

At the thirty-seventh annual Hoo FIoo convention held at the Statler Hotel, Boston, Mass., on September 26, 27 and 28, Melvin M. Riner, Riner Lumber Co., Kansas City, was elected Snark of the lJniverse for the ensuing year, succeeding James M. Brown of Spokane, Washington. The remainder of the new Supreme Nine is as follows: Seirior Hoo Hoo-Gaines D. Whitsitt, Amarillo, Tex.; Junior Hoo Hoo-A. C. Dixon, Booth-Kelly Lumber Co., Eugene, Ore.; Bojum-Franklin A. Hofheins, Weatherbest Stained

too late to be awarded at the meeting. A resolution was passed increasing the Hoo Hoo dues from five to six dollars a year to be effective September 9, 1929.

Boyd Comstock Talks on Football

Boyd Comstock, Head Coach, Los Angeles Athletic Club, was the speaker of the day .at the luncheon of the Los Angeles Hoo Hoo Club, held at the Commbrcial Club, Thursday, October 4. His subject was "Staleness in Football." The meeting lvas largely attended and Mr. Comstock's talk rvas greatly enjoyed.

President Harry V. Hanson presided over the business session of the meeting. He appointed Max Landram, Coos Bay Lumber Co., chiirman of the golf committee for the coming year. Mr. Landram announced that another tournament would be held at an early date.

President llanson has announced that during the football season he rvill have several football experts address the club-this is good news to the football fans as this subject is o[ great interest to members.

East Bay Hoo Hoo Club

G. B. Hegardt, Port Manager of the Port of Oakland, rvas the speaker at the regular monthly dinner meeting of the East Bay Hoo Hoo Club held at the Athens Athletic Club. Oakland. October 8.

Chos. G. Bird

Shingle Co., Buffalo, N. Y.; Scrivenoter-Charles L. Schwartz, C. L. Schwartz Lumber Co., Naperville, Ill.; Jabberr,vock-Herbert L. West, West Lumber Co., Atlanta, Ga.; Custocatian-Charles G. Bird, Stockton Lumber Co., Stockton, Cal.; Arcanoper-Adelard Beaudette, Montreal, Que.; Gurdon-W. G. Smith, Lyman-Hawkins Lumber Co., Columbus, Ohio

The first official acts of the new Snark of the Universe were the reappointment of Parson Simpkin as chaplain of the order, and the appointment of a finance committee consisting of Harry T. Kendall, Kansas City, Missouri, Alton J. Hager, Lansing, Michigan, and Franklin A. Hofheins, Buffalo, New York.

The Kansas City Hoo Hoo Club was awarded the Hoo Hoo Cup. A beautiful, illustrated book submitted by the Westwood Hoo Hoo Club, Westr'r'ood, California, arrived

President H. S. Morton presided, and there rvas an attendance of 50 members.

Mr. Hegardt in his talk told the story of the development of the great Oakland Airport, which he said now ranks as the finest in the. United States, and according to the development plans outlined try the ppeaker, it seems certain that ranking will be maintained.

After routine business was completed, Mitchell Landis, manager of the Walnut Grove yard of the Noah Adams Lumber Co., sang trvo songs, accompanied by Secretary Carl Moore.

Cl.arence Coleman, known to radio listeners as Professor Herman Schnitzel, followed with his inimitable line of entertainment, after which the meeting adjourned.

F. A. WARNER LOS ANGELES VISITOR

1.'. A. Warner, Vice President of the Coos Bay Lumber Company, San Francisco, recently spent a ferv days in Los Angeles.

We cater to the small yard-----

And the smallcr dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and evcrything for thc building tradc by car or truck makcs it porsible for the small dcelcr to give tip-top gervice to hir trede, end yet keep down hir invcstmcnt, his insureocc and his ovcrhcad.

LUilTBER CO.

trf. fu[. Rincr Konsos City, Mo. Snorle of Uniaerse

Stochton, Culifornia Custocatian

the enters into concfete eon$tnrction

The type of construction here quickly discloses to the experienced

briilder.why Victor Quality and Victor Strength are essential. While the load carried is not heavy, the design of such a bridge necessitates a much higher than ordinary factor of strength to withstand the long-leverage srrains of heavy gales; even slight deterioration due to the elements; sideswiping below of any individual support.

Victor Portland Cement has the quality and the strength to withstand. the excessive strains which peculiar types of construction involve. It is generally preferred where these factors are essertial.

SOUTHWESTERN PORTLAND CEMENT CO.

6115 H. W. Hcllrnan Bldg. Lor Angclcr, 6lif.

NOT THAT GOOD

The two colored preachers met on the street and were exchanging ideas, information, etc., in true modern method fashion.

"An, how is collekshuns at you'chu'ch, brothe' Jackson?" asked one.

"Well suh," said the other confidentially, "Ah have seen 'em wuss dan dey is, an' an the othe' hand, Ah confesses we ain't nevuh had to stop in the middle of the colleckshun an'go empty the box."

WHY WE SHOULD HAVE ART MUSEUMS

Most men mistake being alive, for living.

The most of what we hear, we fail to understand.

We labor, that we may gorge ourselves, and sleep with' the kitchen cat and stable dog.

A community is as rich as its understanding of the use of riches.

We grieve for the few in the asylums for the mad, and heed not the wanton waste of sound minds.

A great city is a prison house unless it provides something for the leisure hours.

The busiest city on earth is fast asleep unless it is doing something towards the higher education of its people.

Work should be a means of leisure in which to enjoy the sublime creations of science, literature, music, and art.

No city is great unless it rests the eye, feeds the intellect, and leads its people out of the bondage of the commonplace.

Hospitals do much; they make sick men well. Art does more' it makes

Toledo Art Museum.

MORE THAN DOUBLE ENTRY

Business Man to Applicant: "Do you understand double entry bookheeping?"

Applicant: "Yes, sir. And at my last place I did triple entry. A set for the active partner, showing the real profits; a set for the silent partner, showing small profits; and a set for the income tax officials, showing no profit."

TOMORROW

He was going to be all that a mottal should be, Tomorrow.

No one should be kinder or braver than he, Tomorrow.

A friend who was troubled and wearn he knew, Who'd be glad of a lift and who needed it, too, On him he would call, and see what he could do, Tomorrow.

Each morning he stacked up the letters he'd write Tomorrow.

And thought of the folks he would fill with delight Tomorroqr.

It was too bad, indeed, he was busy today, And hadnit a minute to stop on his way, More time he would have to give others, he'd say, Tomorronr.

?he greatest of workers this man would have been The world would have known him, had he ever seen, Tomorrow.

But the fact is he died and he faded from view, And all that he left here when living was through, Was a mountain of things he intended to do Tomorrow.

-Edward Guest.

PLANS

I try to have no plans the failure of which would greatly annoy me. Half the unhappiness in the world is due to the failure of plans which were never reasonablg and often impossible.-Ed Howe.

WHERE INDEED

Customer: Are these eggs fresh?

Grocer: Yes, sir. A man just brought them in from the country.

Customer: What country?

making the Garage a part of the picture with Doug[as Fi.r Garage Doors

Thc letters Im on Doug' las Fir Doors mtd,e by member nills of this Association will pro' uide otchitects, dealerc, builders and users with an alutays avail' oble gwrantee of qrnlity. h means that comqetent ir,,sfcctors have insPccted thc manufacturc a'nd grating of the produit ber. ing thLs trade mar\, and thdt such doors conform to the st4n' &,rd gtades adopted by members of the Association.

Qopy of the Sundard Grcding Rules and Specifications for Dougb Fir Garcge Doors sent on tequest.

The strength and durability of age'old Douglas Fir Lum' ber is built into every Door manufactured by members of the Western Door Manufacturers' Association. These doors of Douglas Fir made in modern plants by modern ma' chines and skilled craftsmen, outlast the house itself.

In all kinds of weather and under all conditions, Garage Doors of Douglas Fir can be depended upon. They will not warp, sag or swell.

The beauty and variety offered in these Garage Doors will fit in with any architectural scheme or remodeling plar.r. And their wide distribution makes it easy for you to get the door your customer wants.

All Garage Doors of Douglas Fir, manufactured by mem' bers of the Western Door Manufacturers' Association are Grade Marked, and bear the Trade Mark WDMA.

I)ouglas Fir 8iHf"t Doors

Good advice by an expert is always apPreciated. Do th"y treasure YOUR advice in YOUR town?

West Coast Association Fir Japanese Oak Imports Moisture Content

Discussion of specifications of moisture content in fir lumber, lumber seasoning and the marketing of structural grades absorbed the attention of a largely attended meeting of the West Coast Lumbermen's Association held at Tacoma, September 19.

This meeting was the first regular meeting since the amalgamation of the West Coast Bureau with the association, and the first held since Col. W. B. Greeley was appointed secretary-manager.

President J. D. Tennant presided. Col. Greeley presented a report of the activities of the association since the consolidation, in the course of which he urged manufacturers, hon-members included to supply reports to the association of production, orders and shipments.

After the inspection of an electrical machine for the determination of moisture content. the invention of T. E. Heppenstall, research engineer of the Long-Bell Lumber Co., there was a discussion on the subject of lumber seasoning. Among those joining in this discussion were A. C. Knaus, Oregon-American Lumber Co., Vernonia, Ore.; W. E. Turner, superintendent, Willapa Lumber Co., Raymond, Wash.; Dean Johnson, manager, Pacific Spruce Corporation, Toledo. Ore.; W. H. Peabody, manager, Weyerhaeuser Timber Co., Everett, Wash', and A. C. Dixon, manager, Booth-Kelly Lumber Co., Eugene, Ore.

Major E. G. Griggs, St. Paul & Tacoma Lumber Co., led the discussion on the subject of what specification for moisture content of lumber shall be recommended by the association, in answer to the request of the Central Committee on Lumber Standards.

Following considerable discussion by many promincnt manufacturers in which differing opinions were expressed, it was decided to postpone action on this important matter until a special meeting to be held about October 15 which will be called for the purpose of further discussion.

L. S. STEWART TO SUCCEED J. P. JENNTNGS AS CONFERENCE CHAIRMAN

Louis C. Stewart, manager of the lumber departrnent' of Sudden & Christensen, has been named temporary chairman of the intercoastal lumber conference to succeed the latp James P. Jennings.

Jil ELrcTED

PRESIDENT FOR SIXTH TERM

{ Frank J. O'Connor, Donovan Lumber Co., San Francisco, was re-elected president for his sixth term of the

I Shipowners' Association of the Pacific Coast at the annual meeting of the Association held recently in San Francisco.

R. W. Meyers and James H. Mclafferty were reelected vice-presidents, and Nat Levin was re-elected secretary-treasurer.

Directors elected were: F. J. O'Connor, Donovan Lumber Co.; R. W. Myers; Hobbs-Wall & Co.; James Tyson, Chas. Nelson Co.; S. M. Hauptman, Chas R. McCormick S. S. Co.; L. C. Hammond, Hammond Lumber Co.; Otis R. Johnson, National S. S. Co. ; L. C. Stewart, Sudden & Christensen; S. D. Freeman, S. S. Freeman & Co.; H. F. Vincent, E. K. Wood Lumber Co.; John L. Reed, J. R. Hanify Co., and J. C. McCabe, A. F. Mahoney & Co.

According to the Barg Lumber & Shipping Co., 16 California Street, San Francisco, there is a good demahd for Japanese oak lumber in the Pacific Coast states, particularly among furniture manufacturers, woodworkers, manufacturers of store and office fixtures, sash and door mills, etc. The hardwood yards find it essential to have a goodsized stock on hand at all times.

The advantages of Japanese oak are well known to its many users on this coast, the most important advantages being its soft texture, fine grain and its uniformity of color. Japanese oak squares, used for furniture legs, are known to be very straight and uniform and an excellent demand exists for them in spite of-the fact that they are selling at a premium. Japanese oak stepping is unexcelled for stepping work, and comes in full-cut widths of. lr/ainches by 12 and 14 inches.

Japanese oak is also being shipped into the United Kingdom and. into the Continent in good volume. The Japanese oak mills do not pretend to compete in price with thi American oak mills, but are selling on a quality basis; prices, however, especially in the quarter-sawn Japanese oak, are not much higher than those of domestic oak.

The Barg Lumber & Shipping Co. are the exclusive Pacific Coast agents for one of the oldest and largest oak mills in the Orient, situated in Otaru, on Hokkaido, the northerly island of Japan. San Francisco hardwood inspectors, as well as those in other cities, have bee-n warm in their praise of the quality and generous widths and lengths of the Japanese oak lumber and logs brought into Pacific Coast ports by the Barg Lumber & Shipping Co. during the past three years, and it is with satisfaction that the firm notes continued repeit orders.

Besides their activities in oriental woods, the Barg Lumber & Shipping Co. are also large dealers in California White and Sugar Pine, being export agents for the Lumber Division of the Fruit Growers Supply Co. who have two fine mills. at Susanville and at Hilt.

1928 CONVENTION OF CALIFORNIA RETAIL LUMBERMEN'S ASSOCIATION

The California Retail Lumber Dealers will meet in Qonvention at the Hotel St. Francis, San Francisco, on November 15th, 16th and 17th.

Prominent leaders in the Lumber Industry from all hzngtls5-manufacturers, wholesalers, and retailers will be in attendance at the convention. These meetings are held annually for the purpose of discussing the problems which beset the second largest industry in the United States, always with the thought in mind to improve upon methods and manner of manufacture, transportation and merchandising, to the end that our natural Forest Resources be utilized in an intelJigent and economic manner.

Manufacturers from the N'orthwest'will discuss with California Retail Lumber Dealers the grades or quality of lumber best suited for use in the State of California. Colonel W. B. Greeley, Secretary of the West Coast Lumber Manufacturers Association, Seattle, Washington, formerly United States Forester, will give the delegates the benefit of his vast exp'erience. He will bring, and demonstrate a machine, which is a recent invention, to be used in ascertaining the moisture content of lumber.

California Building Permits for September

Following re the ofricial cmgtructim cct 68ures u reported by bullding detrytmeDt exeotivec in tte Pacific Crut Sectim of the Natlmal Montbly Buildlng Suney of S. lV. Straus & Co.

J. J. MILLER MARRIED

J. J._-IVIiller, manager of the Diamond Match Co.'s yard at Gridley, was married recently. Mr. and Mrs. Miller spent their honeymoon at Richardson Springs.

16 California St., San Francisco

Importerr of Japanese Oak Lumber, Logr, Squarer, Dimenrion, Stepping Erclucive Mill Agentr for the Pacific Coaat

A. F. STEVENS PASSES

_.4. F._ Stevens, _A. F. Stevens Lumber Co., Healdsburg, died suddenly on September 15, at his home.

Mr. Stevens was associated with the E. K. Wood Lufnber Co., San Francisco, for many years, and was one of the vice-presidents_ of the company when he resigned in l9O8 to go into business for himself at Healdsburg-. He was a brother-in-law of the late O. M. Kellogg of the E. K. Wood Co.

Mr. Stevens was a former Mayor of Healdsburg, and was Assgmblyman for the district for a number of teims, being known widely as a public spirited citizen.

STRAIGHT GRAIDES

If and when California Cargo Buyers want to buy Straight instead of Mixed Grades we will be ready to serveGrade Marked too if

Yeon Bldg.,

H.

SMITH Chamber of Commerce Bldg. Loe Angeler

BUSINESS CARDS

SUGAR PINE. WHITE PINE . HARDWOODS PANELS

BR()IYN & DERRY

LT.'MBER COMPANY

2O55 E 51ct . Mldland 1286 - Loc Angelee

CTINT TAUGHTIN

Southcn California Rcprcrentativc Memphir Hardwood Flooring Co.

Robbiris Flooring Co. - Bellgrade Lumber Co. . 535 Petrolaum Securiticr.Bldg, Lor Angclcr

LET US SELL YOUR LUMBER IN TEJXAS;

lv. H. NORRIS

LUMBER CO. - HOUSTON, Texas

W. IV. WITKINSON

1213 Ingurance Exchange Bldg. TUcker l43l LOS.A,NGELES

DOORS . PANEI.S . LAMINATED LUMBER

FIR AND REDW@D LUMBER PRODUCTS

AUTOMATIC FIRE SPRINKLER SYSTEMS

Ask Harry H. McCrrn

31O Central Bldg. - TRinity 1057 - Lor Angeler

C.

HARDWOOD LUMBER

Iy. Phone B()HNH()F'F'

WE*more 2446-2447

15OO S. Alameda SL . LOS ANGELES

Wc Want to Sell Your Wertern Lunbcr in Texar. Opcn to a Fitt Clare Account.

DEIYIY-BOIYER I'*

DALI.AS TEXAS

R()ITINS A. BR()IYN

HARDWOOD FLOORING AI.ID LUMBER

Direct Mill Rcprcrcntativc

831 So. Cunon Ave. WHibey 9244 - Los Angeler

S. C. H()()PER tBR C().

California Redwood

Oregon Pine White Pine

Lath and Shinglet

Ccntral Bldg.-TRinity 59O5-5996

Good Space For Sale

Good Space For SaIe

Good Space For Sale

Hf Sash Door and Mill Workers

Office Building Trimmed New Benbow Hotel in Black Walnut in Redwood Empire

Bringing the'utmost in modern comfort to the ,,Sportsmen's Paradise"-Humboldt County-the Hotel Benbow, situated on the famous Redwood Highway, was recently completed.

In connection with the hotel is a nine hole golf course and facilities for horseback riding, swimmihg, boating,

An idea of the richness and elegance of black walnut when adapted to the interior of high class offices or residences, can be gained from the above illustration. The paneling, pilaster and doors shown in this illustration were recently furnished by the Frank Graves Sash, Door and Mill Co. on a large building in Los Angeles.

TILDEN LUMBER & MILL CO. SELL FOUR MORE YARDS

The Tilden Lumber & Mill Company of Oakland, which recently sold seven of its lumber yards to the Diamond Match Company, have announced the sale of four more yards.

IThree yards, at Alvarado, Irvington and Newark, were sold to the Hansen Lumber Company of Centerville. The Milpitas yard has been bought by Erwin Crabb, yard manager.

OAKLAND PLANING MILL DAMAGED

Fire damaged the Progressive Planing Mill, Oakland, to the extent of $20.000, September 24.

d-ancing, etc. Deer, bear and other wild game abound in the surrounding country.

Symbolic of the giant Redwoods which form the setting for the new hotel, Redwood is used throughout the build-ing for beams, pillars, panels, railings, trim and for other purposes, lending a soft and natural atmosphere.

The Benbow Resort is located 200 miles north of San Francisco at the confluence of the east and south forks of the Eel river and is surrounded on two sides by a beautiful lake.

EDGAR W. PACK VISITS LOS ANGELES

Edgar W. Pack, buyer for the Hammond Lumber Company in the northwest, recently spent a few days in Los Angeles.

Right-Iu,terior 'rtiezu showing beauty of- redwood finiih.

Y;:' Sash Door and Mill Workers

L. A. Branch Simonds Saw & Steel Co. in New Quarters

it necessary to move into larger quarters, and this concern is now located in their new modern plant at 400 East Third Street, I-os Angeles.

The business of the Simonds Saw and Steel Co. is the manufacture and sale of saws, knives, files, steel and sim_ ilar products. In the early part of 1927, the company ac_ quired the Abrasive Compiny of philadeiphia, which ii one of the largest grinding wheel factories in the world.

.At the Los Angeles Branch, they carry a complete stock o.f .Simonds prod_ucts and abrasive-grinding wheils used in this .territo_r_y,. -also they have a modern iervice shop for repairing all kinds of saws and knives, and the -"nufa"- ture- of special goods for immediate delivery.

The Simonds Saw and Steel Co. maintain the only Fac- tory Branch in their line in Los Angeles.

C. F4 MAPEL ON EXTENDED TRIP

Charlie Mapel, Secretary of the Pacific Door & Sash Company, Los Angeles, is making his semi-annual trip to the various sections of the country, and expects to be 6ack in Los Angeles about the middle of November.

Due to the rapid expansion of their business in the Los Angeles District, the Simonds Satv and Steel Co. found

YOU'RE WRONG

if you thinL mechanical piling ie only for yard: crampcd for space. The Hilke Lumber Piler efrects big economier in any yard, cutting piling cortr in tomc caeee to leec thcn half, depending on the rizc and length of lumber, etc.

HILKE PILER

(Pat'd. in U. S. ud Cuada) quickly payc for iteelf in the eavingr it bringr about in labor, in shortened haul, re. duced upleep of alleyr, ravingr in pile baree and roofing boarde, etc.

It will pay you to rnodernize your yard. Let ur send you particularr.

lf-- r r tr Murry Jac0Ds u0.

Distr:lbutcr

528 Firet Ave. So. - Seattle Prtl".d Su Frmcieco

Lc Angeler New Orlqc

Manufactured by Johnso Mfg. Co. Sattle, W'a!h.

Umpqua Mills and Timber Co. Open Portland Sales Office

E. A. (Ed) Blank, formerly of the Eagle Lumber Company, and C. H. Wheeler, will have charge of the new sales department which the Umpqua Mills & Timber Company are opening at 283 Stark Street, Portland, their headquarters for several years.

The firm with J. O. Elrod, President and R. L. Wells, Vice President, have their plant at Reedsport, Oregon, which has an annual one-shift capacity of over 45,m0;000 feet. The company also owns one and one-half billion feet of timber, mostly Douglas fir with a scattering of red cedar, and Sitka spruce, all tributary to the lJmpqua river, on which the mill is located, offering ideal logging conditions.

The Umpqua Mills & Timber Company's well equipped mijl, specializes on rough and surfaced heavy cutfing; shipments can be made by rail over the Southern Pacific Railway or by water over their docks on vessels plying in the coastwise traoe.

They are represented in Southern California by Dimmick & Speyer, Los Angeles wholesalers.

THERE IS A REASON

Why the largert millc are in. stalling our IMPROVED .A,IR COOLED REFUSE BURNERS.

WE ARE ^ABLE to care for your require ments for air cooled and brick lined refure burnerrnew and ured boilerr of all sizes and types.

SEATTLE BOILER WORI$ Scattlc, llfarh.

ludb fa Catrloruct

Bay District Hoo Hoo Picnic

More than four hundred lumbermen with their families and friends attended the annual San Francisco Bay District lumbermen's picnic, held under Hoo lfoo auspices at I(endall Dell, near Mountain View, on Sunday, September 30.

The majority of the crowd were on hand in good time, and the gathering sat down to luncheon about 12:30 under the b'eautiful shade trees in the picnic grounds. Coffee was furnished by the committee, and ice cream was provided by the Chas. R. McCormick Lumber Co.

After luncheon the tables and benches were cleared away, and a start was made on the athletic and field events, which were under the direction of Fay D. Bowman of the Y.M. C.A., and an able assistant.

The judges of all the events were J. Walter Kelly, Bob Grant and A. C. Horner. Joe Cuneo acted as starter, and Garnet Fraser was official announcer. Larue'Woodson was in charge of prizes.

5O Yard Dash-Men: lst F. Mulcahy, 2nd M. Judnick, 3rd Roy Dunton.

50 Yard Dash-Ladies: lst Grace Roche, 2nd Orpha Adams, 3rd Janice Roche.

Sack Race-Boys: lst Bobby Horner, 2nd B. De Vaney, 3rd Weldon Smith.

Sack Race-Girls: lst Betty Frank, 2nd .Barbara lforsman, 3rd Dorothy Morris.

Rolling Pin Contest-Ladies: 1st Miss Cahalan, 2nd Miss Colgate, 3rd Mrs. Smith.

Balloon Blowing Contest-Boys: 1st Walter Kalvelage, 2nd Bobby Horner, 3rd Chas. Dullea.

Football Forward Pass-Boys under 12: Reg Smith.

Football Forward Pass-Over 12: Bob Neylan.

Bean Guessing Contest: lst Les M. Ivey, 2nd lReg Matthews, 3rd Mrs. J. Walter Kelly, 4th Mrs. Kurt Taylor, 5th Kurt Taylor, 6th Ray Jacobs.

Gate Prizes:1st Bob Horner, $10;2nd Mrs. J. E. Fraser, $5; 3rd Mrs. Holmstrum, $5.

The ludges. Left to rightA. C. Horner, J. l,l/alter Kelly, R. S. Grant.

Intense interest was shown in the ladies' nail driving contest, in which there was keen competition, and while every event was followed with great interest, one of .the mosi popular was that in which prizes were awarded to the forir bldest ladies present. The ages of the four winners totaled 319 years.

Following the completion of the athletic and field events several daniing contests were held, and dancing continued antil 7:3O p.m.

IGreat ciedit is due to the general committee for their fine organization work in arranging the picnic, -and special mentio-n should be made of the following members of this committee: G. W. Fraser, chairman, L. J. (Larue) Woodson, Oscar Johnson, Clyde Speer, H. S. Morton and Carl R. Moore.

Following are various events: the names of the prize winners in the

Four prizes were given to the oldest ladies pres,ent. These were won by Mrs. Depew, lst, 81 years; Mrs. C. PHansen, 2nd 80 years, and Mrs. Porterfield and Mrs. Betty Wright, 3rd and 4th 79 years each.

Los Angeles Hoo Hoo Hold Concatenation

The Los Angeles Hoo Hoo held a concatenation at the Commercial Club, Los Angeles, on Saturday evening, September D. A large crowd sat down to dinner at 7:0O P.M. During the dinner hour there were several song and dance numbers given by Young Barney and Lucienna. A lour piece jazz orchestra under the leadership of Larry Anderson furnished music. B. W. Byrns, Vicegerent Snark of the Los Angeles District, acted as master of ceremonies. . The following Kittens were initiated: D. N. Falk, Redwood Manufacturing Company, Los Angeles; Charles Osbeck, Geil Lumber Co., Compton; J. P. Talkington, E. J.. Stanton & Son, Los Angeles, and John L. Truyens, "The California Lumber Merchant", Los Angeles.

Vicegerent Snark B. W. Byrne, together with the following, comprised the Nine: Senior Hoo Hoo, Leo Rosenberg; Junior Hoo Hoo, Clint Laughlin ; Bojum, Don Philips; Scrivenoter, J. E. Martin; Custocatian, Mel Coe; Jabberrvock, Gene DeArmond; Arcanoper, Cliff Estes.

Circle Rope Jump, Girls: lst Betty Elliot. 3rd Helen Woodson. Frank, 2nd Lucille A. C. HOfnef

Circle Rope Jump, Boys: lst W. Smith, Znd C. Dullea, 3rd R. Smith.

Pass The Lemon: Mrs- R. Leas.

25 Yards, Little Tots (Under 6 years): lst Barbara Kelly, 2nd Ethel Hencken, 3rd Bessie Lee.

25 Yards-Girls under 8 years: 1st Dorothy Horner, 2nd Bobbie Mae Lindsay, 3rd June Woodson.

25 Yards-Boys under 8 years: 1st Bobby Frates, 2nd Hugh Salomon, 3rd Martin Kalvelage.

25 Yards-Boys under 10 years: 1st Douglas Alexander, 2nd Bobby Tietjen, 3rd Gerard Kalvelage.

Ladies' Nail Driving Contest: lst Mrs. Fogel, 2nd Mrs. J. Walter Kelly, 3rd Mrs. Frank, 4th Mrs. J. E. Fraser.

50 Yard Dash-Girls under 12: lst Bernice Smith, 2nd Ruth Johnson, 3rd Angela Kalvelage.

50 Yard Dash-Boys under 12: lst B. De Vaney, 2nd Bob Horner,3rd Reg Smith.

San Francisco Hoo Hoo

"The Growing Trend In The Lumber Industry Towards Becoming Nationally-Minded", was the subject of a talk given by A. C. Horner, manag'er of the Western Division of the National Lumber Manufacturers' Association, at the regular luncheon meeting of the San Francisco lfoo Hoo Club, held at the Palace Hotel, San Francisco, September 27.

President J. E. (Ted) Higgins presided, and Al. Stockton, A. L. Stockton Lumber Co. was chairman of the day.

Miss Letty Collins, contralto, described by Oscar Johnson as the Nightingale of the Southern Pacific, sang two solos for which she was heartily applauded.

Russell Gheen, chairman of the committee in eharge of arrangements for the golf tournament, invited all the members to take part in the tournament.

Westwood Hoo Hoo Club Wins Attendance Pfize Contest. Tom McCann Club Gets Second Pfize

Westwood Hoo Hoo Club No. 38 of Westwood, California, has been awarded the first prize-a loving cup- for having had the best attendance record of the California Hoo Hoo Clubs during the past Hoo Hoo year. Tom McCann Hoo Hoo Club No. 55 McCloud. California. was win-

Fred Roth, San Francisco, California, Sponsor of Hoo Hoo Club Attendance Contest.

ner of the second prize-a loving cup. Los Angeles Hoo Hoo Club No. 2 finished third, San Francisco Hoo Hoo Club No.9 fourth. and Oakland Hoo Hoo Club No. 39 fifth. Ten clubs participated in the contest.

Fred Roth of San Francisco, Bojum on the Supreme Nine during the last Hoo Hoo year, was the sponsor of the contest and donated the cups to be awarded to the two clubs having the best attendance record during the year-

the contest included only the Hoo Hoo Clubs of California. Jack Dionne, Publisher of "The California Lumber Merchant," was named by Mr. Roth as judge of the contest.

We have manufactu PACIFIC Tanks, Pipe ing and milling compa tricts, etc., continuous you have a problem let you.

manufactured and installed anks, Pipe and Vats for minling companies, irrigation discontinuously aince 1888. If problem our engineers help

Send for catalog informat

talogs, prices and rrmation.

Cups donated by Fred I{oo Hoo Club No. 38.

Roth: (Left)-First prize won bg trVestzaood (Right)-Second, pri,ze won by Tom McCann Hoo Hoo Club No.55.

(The Clearing Houoe)

Thie Column of "'Wants" and "Don't Wants" is fon

The Fellow Who Wants to Buy

The F'ellow Who Wants to Sell

The Fellow Who Wants to Hire

Rstet 82.50 pcr colwtut inch The Fellow Who Wants

SALESMAN WANTS CONNECTION

Experienced lumber salesman o;len for connection. Has been selling in Southern California territory for the past four years.- Both rail and cargo. Knows the trade. Also covered Central California territory. Present employer for references. Address Box C-224. Care California Lumber Merchant.

FOR SALE

Small yard within trventy miles of Los Angeles. Well established and paving. Requires investment of approximately $15,000 whlch-includes plant, running equipment and siock. A golden opportunity in a fast growing community. Address D, Box 74, Eagle Rock, California.

BO O KKEEPER-ACCO UNTANT

Open for position. Familiar with retail trade. Seventeen veari with lhe one firm which I left July first. Will coniidet atty position in Los Angeles or vicinity which has a future. 2Otg West 43rd Place-, Los Angeles, Calif.

SKILSAW

Electric Hand Saw

The saw you tal<e to the lumber instead of the lumber to the saw.

Built in sizes for all class€s of wotk where a Port' able hand saw crlr be used.

Operates ftom ordinary light socket. Weight 10 ro 26 lbs.

The.lOJb. saw ideal fot cutting veneer.

VIhy not investigate the many places you can us€ a SKILSAW in your business?

Syntron motodess electrio hott'tners for con' crete drilling and chipping. Fot erecting machin' ery and remodeling jobs.

Electric Dritls All Sizes

Tools Sold - Rented - Repaired

M. N. THACKABERRY

308 East Third Street MUtuaI 7508 Los Angeles

to Be Hired

FOR SALE

Modern Lumber, Hardrvare ancl Building Material business. Newly established. In growing community. On State Highway near San Diego. Fine opportunity for live lumber merchant. Address Box C-223. Care California Lumber Merchant.

YOUNG LADY EXPERIENCED IN LUMBER WANTS CONNECTION

Young lady wants place with local lumber or dealer in building materials. Seven years' local experience. Excellent stenographer, good knowledge of book-keeping, able to handle traffic work by rail or cargo. Address Box C-Zfr, care California Lumber Merchant.

WANTS RETAIL JOB-GO ANYWHERE

Middle aged man with 14 years' experience as Manager of retail yard in this state wants position with retail concern. Now employed in wholesale end. Go anywhere any time. J. O. Harris, Sloat. California.

STATEMENT OF THE OWNERSHIP. MANAGEMENT, CIRCULATION, ETC., REOUIRED BY THE AC-T OF CONGRESS OF AUGUST 24, 1912,

Of The Califoraia Lumbcr Mcrchatrt, publishcd Scmi-noathly rt Iar Angeles, Cal., fm Sept. 29, 192& State of €alifornia I 6-"iti'ot-r,ii'.f,i'celcs. l t"' --Elloii nl. i lVotar'v I'ubtic in aad for thc 9tatc and couaty rforc' said, pcrsonally appeared J. p. Martin, whp, lavrgs leen duly swom accordins to law, dcDoscE and taya that hc iE thc uanggrnS rgcltot of The edifornia'Lumber Merchant, and that thc follgwing is, to .tFe be3t of his knowledce and belief, a true stetemcnt oI the owlershrp' mmagemint (and if -a daily papdr, thc circtlatign), etc., of thc aforc' said oublication for the datc shown in thc abovc captigtl' rc{ulrc(l bv th! Act of Aucust A, 1912. cmbodied in scction 411' Pgstal kws aid Reculations. oiinted o! the rcvcrlc oI this forn, to xit:

1. fhat tbc -nimes and addresses of thc publighc!, editor, malsgitl5 cditor. and busincss managcrs are: Publishcr' J.,C' Dionne' 3lE-Central bid;:.'i;; A;scLE Ediio-r, J. C' Dionne, 3!8-C€ntla-l- Bldg.' Los {a' gclcli Mmagin-g Editor, J.'8. Martin, 318 Central Bldg.' Los Aageles, Cal,: Busincss Managcr' None' -

2. TUat thc own-er'is: (If owncd by a corporation,-its namc and address must bc stated aud also immediately thcreundcr thc namca aad addrcsscs of ctockholderr owning or holding onc Der ccnt- or morc of total emount of stock. If not owtrcd by e corporatigr, thc -lameE and addrcsscs of the individual owncrs must bc givcn. If os-ncd-,by a 6rm. companv. or other unincorporatcd cmcern, its namc and address' as ricll ai th-&e of cech individual member, must bc given.)

J. C, Dionnc, 318 Ceatral Bldg., Los Angcles, Cal.

5. tnat thc' known boadholdcre, morlgagccr, and other rccurity holders owning or holding I Dcr ccnt or morc of totel amount o-f b-o-ndt. mortca(es. or othcr sccurities are: (If therc are nonc' ao statc') No!e.

4.- Thal the two DaragraDbl acxt abovc, giyinS thc names of tlc ownirs. gtockbolders,'and- ricurity holderg,- iI ani, coatain not only the lisi of stockholderr and securitv holders as thcy appcat upqn thc bootr of thc compaay but also, in cascc $bere thc rtocLholdcr ot security bolder apbeaic upor thc books of thc company a! trurtc. or in any othcr frduciary ielation, the name of thc Derlon or oolpora. tion for whom such truitce is acting, is given; also that thc laid ttq oaracmohs co[tain statements embracing-affiaht'r full Lnotlcdgp gnd beliel ai to the circumstances and conditlons undcr which stockholdcrr and security hotderg who do not appear upon the books of tbe compent as trustccs. hold stock and securities in a capacity other than that of a U"n-i fidc oincr: and this afiiant has no reasoh to believe that any othcr oerson. association. or corporation has any interest direct or indilect in ini said stock. bo;ds. or 6ther securities'than as so stated bv him.,

5. Tbat thc averigc number of copies of each issuc oI this pub[1 cation sold or distributed, through the mails or othcfvise' !o psi! subscribers dq4ng.tlre sk.months Oqecqdi.ag thc ,datc sbowo abovc ia :...:.-....... (rhis- information is required i:-m^t4i"l*lH$gr

Sworn to and subscribecl before me this 29th dav of Sept.' l9A. TSEAL] FREDA R. PAULSON. (My commission cxpires Aug. 18, 1930.)

UILDERS of homes

more and more are putting permanence as well as bea.rty and convenience in the modern dwelling. They know the higher re-sale value of a home in which we[[ seasoned, properly manufactured lumber has been used. * t< * It is that sales advantage which Long-Bell trade-marked lumber offers the user, and which is, as well, a sales advantage for the retail lumberman who stocks these trademarked products.

The Long,Bell Lumber Company

R. A. Long Bldg. Kansae City, Mo. Ltmbermen since 787 5

Douglae Fir Lumber, Timbers, Door and Window Frames, Trimpak; West ern Hemlock Lumber; Western Red Cedar Siding and Shingles; Southem Pine Lumber and Timbers; Southern flardwood Lumber and Timbets: Oak Flooting,*CELLizedOak Flooring Strips, *CELLized Oak Floor Planks, *CELL. izcd Oak FIoor Blocks; Califomia White Pine Lumber, Sash and Doors, Box Shooks; Creosoted Lumber, Tim. bers, Poets, Poleo, Tiee, Guard-Rail Posts, Piling.

BANK or B U N GALOW

CT|IHATEVER the buildins, it dcsavcs

UU a 'Wc.vc" "oof. For the structurc *hich houscs commercc or industryi a rcof protcctcd by an inspcction scrvice and guarantee of endu"uncc for that which houscs contcntment thc rugged strength'o{ bcautifu[, naturally colo"ed, s[atc su"fuced shinglcs.

THEY ARE DEALER PROFIT BUILDERS