The California Lumber Merchant - November 1930

TIME TO GET UP!''

Some folhs are up already. Others are sl ring and soon everyone will be awake. Etira

THEN LOOK OUT!!

B. C. Forbes, the finance authority warns the business world, ttPrices can go up as quickly as ttey went dowrr particularly commodities that are too low. Don't get caught.tt

If your memory is active you will recall what happened to lumber prices on previous recoveries.

LUMBERMERCN

puiltdtc,

How Lumber Looks

A total of 3O3 rawmilb reporting to the Wc* Coart Lumberrnen'r Arrociation for tbe week ended Novenbcr 1, operated at 45.fl) per ccnt of capecig, ar conpared to 45.52 per cent for tte preyiour week and 65 pcr ccnt durng the eady part of 193O. In the 23-week period rince thc week ended November 1, tte indurtry har operated on an average of 47.8 per cent of capacity, which has rerulted in more than one billion feet being cut from production" At the prer:nt rate of cutti.gr thir decreare reprercntr nore lhan seven weeks production for tte entire indurtry in the Douglas fir region.

Mill inventories have been rcduced 8.45 per ceot during the part23 weekr. Production ie expected to dccrearc further during Novernber and December which will coitinuc the inventory liquidation rtarted during July, the Arocitttion state!.

In the Califomia market, the dcalcn bougbt mone frccly during the part ten dayr. Retail dockr at ttc yrrdt in general are at very low levelr, and rhould anytbing occnr to increare lumber prices, it would bring on r martcd incrcarc in buying tihat would rend pricer up very fart.

In the San Francirco Bay Dittrict, the nine boDd Lrlro totaling $7Or742rOOO voted on at the recent cleCion her caused some optimirtic talk about the gcneral effcct therc fundr will have on buriner. All therc bond ireucr wcrc voted on with good mrjoritier and the carrying oril of thsc projectr are expected to be a great *imul,ant to gcocrd burines&

Unrold stockr at San Pedro on Novcmbcr 12 totalled 1113861000 feet, a dight decreare ovcr two we& egp. 53 lumber vesreb in the Califonria rewice are leid up.

For tte week ended November l, the Californie Wbitc

Philippine Mahogany Hearing Held at Los Angeles

Hearing before the Federal Trade Commission in the Philippine Mahogany case began at Los Angeles on November 10. Before coming to Los Angeles, the Commission held hearings at Seattle, Wash., and San Francisco. The Philippine mahogany interests are presenting many u'itnesses at the hearing and feel that they are making out a very good case. Philippine Mahogany exhibits showing the versatility of the wood and the excellent finishes that can be obtained are also being presented. Wallace H. Martin, of New York City, and Daniel Forbes, of Washington, D. C., are representing the Philippine Mahogany interests at the hearing. A series of hearings were held on the Pacific Coast last spring, at which time the other side presented their case,

end Sugrr Pinc Menduuarr lndr$o! rrporba pnoduction fron A#Dler f TrOOSrfiXtlc+ ffpO l7r906rm0 fcct end orrdcr l3rl23,qn Thc CetrclL Rcdnod Ar rociation fc thc ucc|r codcd -I{ovcobcr f npctcd produc{ion fuom 12 nilb er S,JSg'OO Cc+ rhhmtr- l,837,(Xn fect and ordcer 4,211,fl)O fect [n the Celifomir mar&et, thcre her been an improvemcnt in ralcr i! bo6 Rcdwood end Pinc rincc the 6rlt of the nonth rDd Sc dc.len hevc bccn fiffiiry mc buybg ecrivity. Phc rDd Redwood pdoc. erc hotding dcrdy Ed eclr d tf,G nitb arc well bdDccd.

"Believe It or Not"

San Francisco, Calif., November 10, 1930

California Redwood Association, 24 Celifornia St., San Francisco.

Attention Mr. R. F. Hammatt, Secretary-I\lanager.

Gentlemen:

I wish to draw your attention to a sketch of the 25(X)' year-old Redwood tree that grew over the &yearold fallen Redwood, in Ripley's "Believe-It-Or-Not" feature in today's San Francisco "Examiner."

This sketch was made from a reproduction of e photograph of this tree from a publicity article in tte February l, lgn, issue of The California Lumber Merchant. I sent this article to Mr. Ripley more then a year ago, and he acknowledged it at the time, saying he would use it in due coursc. You will recall that I requested at that time that your office write to Mr. Ripley confirming the facts in our publicity articlc, which you did.

The appearance of this skctch in Riptey's wetl known feature constitutes invaluable publicity for Redwood, as this feature appears in hundreds of newspapers all over the United States, including all of the Hearst chain, many papers in Canada and abroad, thus reaching many millions of readers with the kind of advertising that can't be bought with money.

The broadcasting of the positive statemen! 'California Redwood-The World's Most Durable Lumber," was pcrhaps more than might have been expected. However it is interesting to note that Mr. Ripley was born in Santa Rosa, California, and probably in a Redwood house.

Yours very truly,

W. T. BLACK, The California Lumber

Merchant.

f2.1tr pGr Ycrr Singlc Copicl 25 ccrtr crch. LOS ANGELES, CAL, T{OVEMBER I5, I93O

PexsI. Srocr-a\&NEER in OAK

Mtr#,Y, WalnutBIRCH

Philiopine-futatxfunry

H,reH&nmv

White ?ib, RED GUM Maadfuwt pwchctedORE G ON PINE

PTYWOOD and VENEERS

We carry the largest and best assorted stock of Plywoodwest of Chicago. Our well assorted stocks, ourwellknown dealer policy and our central location guarantee the kind of service you demand. Progressive lumber merchants should carry these quality products. Familiarize your trade of the advantages of using Plywood. For remodeling and modernizing they are real economy.

AIso a Complcte Line of Pressed Wood.Moul.dings

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9|'-967sourn ALAMEDA STREET

TchpboncTRinitX cr,57

IvlzilingAddrut: P. O. Box 96, Arcadc Station

TOS ANGELES. CAUFORNIA

Interior Decoratioe Panels

Vagabond Editorials

By Jack Dionne

J. H. Peterson, whooperates a lumber yard in San Diego, California, and who for years was a nationally known lumber retailer in Ohio, pens a little editorial in a small house organ he issues to his trade, one that lots of people can grab a germ of wisdom from. He titles it "How I Beat the Stock Market a Year Ago." He says that instead of playing the market, like most people, he bought a lot and built a home for himself and family.

"stocks crashed, at u p"lti. -i" orr, and while other unfortunates were covering margins, my wiie and I were having the pleasure of covering OUR piece of ground with OUR home. Thefe has been no crash in this investment, no heartaches, no worries, no decrease in value-but on the other hand an increase in happiness and the joy of living."

Then, says Mr. petersol,'" n""" been in the retail lumber business for the past fifteen years, during which time I have sold materials for the homes of countless individuals; yet in all my experience I HAVE NEVER MET ONE WHO LATER ADVISED ME THAT HIS INVESTMENT IN HIS HOME TURNED OUT TO BE A POOR ONE. 'Cheaper to rent than to build?' Blah! Don't take this advice from renters and stock brokers, but 'Ask the man who owns one."'

Great stuff, and wise ;; ;t true logic att the way through. About twenty million of our population had gone frothy at the mouth with insane enthusiasm engaged in the sad business oftrying to get something for nothing over the stock market route. And it's hard to teach them. A majority are still waiting for the tide to turn so people can again make fortunes that they don't earn by guessing which way the ticker is going to jump.

They are worse tt a' ti" 1"."1, ,"-oer dealers who are "waiting for business to pick up" and who are doing no more to make it pick up than they were during the years when the high tide washed business automatically to their door. But they aren't all that way. One of the wisest and best retail lumbermen f know, good old Kennett Hudson, of Ardmore, Oklahoma, in a recent friendly letter says, "the lumber business is not going to improve until we fellows in the lumber business get in and make it better." Amen'

Still getting letters on the October I Vagabond Editorials in which I urged the lumber dealers to create some business

to give employment to tte sawmill rmemployd even if they wouldn't do so for thcrnsclves. A letter from tbat 6ne thinking man, Ernest \f,foods, of Kansas City, Secretary of The Southwestera Lumbermcn's Association, says: "I want to commend your editorid in thc October I issue as the best medicine the industry has bgcn ofrered since tte depression set in."

A New Yorker who has established himself as a business oracle and adviser of business men, recently made the following philosophical pronousscNncnt: "Unemployment gives the wage worker a chance to rest and get in physical condition for the next pull. Man develop spiritually during periods of depression. Ask any preacher, pricst, or rabbi. UnemploSrment has its spiritud and intellectual value." Friends, when a reward is offered for tte rno6t inane ald senseless remark made during the ycar f930 I wish to offer the above as my entry, with no chance of anyone else even getting a draw.

As a matter of fact, one of the worst signs on tte business horizon of late years has been the dcvelopment of a number of these alleged business prophets and oraclcs, and the impression their stuff has made upon businesa mco and business things. Wq have developed out of quasi-intclligcot and often unsuccessful individuals an aggregation of irrcpressible meddlers who sell to tte world highly attcnuated joblots of folderol and pure blah at high rates; wc find mcn who never ran a pqanut stand successfully telling successful and practical men how to run their business-and getting a hearing. Proving what Barnum said, t'hat people, eren smart business men, like to bc fooled.

In numerous cities of the land today lurnbermen havc laid aside their business afrairs and givcn their time and their efrorts to help put over their locd Communig Chest. A great work. If anyone tries to tell you that the world isn't growing better, think of the Commrmity Chcst as dernonstrable proof that it is. I want to tdl you that this is tte first generation in the history of civilization that could have had a Community Chest. It is thc 6rst time in hurnan history that busy men and womm have laid down tteir own burdens and given tteir time and money and cffort to a highly intelligent plan of caring for the needy. It is tbe first generation in human history wbcn peoplc assumed t'heir stewardship of the helpless in such admirablc fashion. The plan will continue to spread.

(Continued on Page 8)

THOSE INCOMPARABLE CREOIDIPT RED C EDAR SHINGLES ARE BIG BUSINESS GETTERS IN WINTER &

SA]ITA FE LUMBER Gl|.

lncorporated Feb. 14, 19OB A. J. ttGustt Russellts Outfit

Erclurive Rail Rcprcrentativcr in California end.drizone for

Central Coal & Coke C.o.

Oregon-American Lumber Co., Vernonia, Ore. Creo-Dipt Company, Inc. North Tonawanda. N. Y.

So. Calif. Officc

LOS ANGEIJS

809 Pacific Electric Blds.

Bruce L. Burlingamc

Phme TUcker 28lt

Gcncrrl Oficc

SAN FRANCIIiCO

St. Cbir Btdg.

16 California St.

Vagabond Editorials

(Continued from Page 6.)

In the old days the world was stern. Stern Gods, stern Governments, stern rulers, stern laws, stern individuals, the law of the jungle ruling most of them. And the poor and the needy begged along the streets and at the city gates. And only now we have come to understand that we ARE our brothers' keepers, that the strong MUST care for the weak, that we can never fully repay oun debt to Providence, that the greatest joy and satisfaction we can get out of life is in trying in some measure to pay our debt, and that the man who doesn't look upon his life and his gifts and his happiness as*a stewardshipis just MUD.

Unemployment is the main topic of the day throughout this land. And speaking of unemployment, I wonder if you lumber folks in the smaller towns in the forks of the creeks have been hearing thistidal wave of talk that is sweeping the country about trying to break the depression and the unemployment situation via the beer route. So freely is it being told in every bank, every club, every home, on the street corners, and wherever men meet together, that it justifies terse telling, even though, as many thin\ it is Pure propaganda by the wet interests of the count(f. But there are millions of people who havo heard it in such a way that they believe it.

*Here is the story:

The depression is not clearing up as fast as people expected. The unemployment situation grows worse, with dreary winter staring us in the face. Something MUST be done. So, we arc told, President floover wired the brewers of the land, asking how many men they could give employment to at once, if they were allowed to make real oldtime beer. You will find men every place who will give you convincing proofs that such telegrams were sent. And

we are told that the answers indicated that thc brcwerics could under such conditions give employment at oncc to several hundred thousand;ne1. *

Add to that number the con tlcss ttousands that would be employed indirtectly, in handling, transporting, delivering, retailing, etc., and thc demand that would comc to thc farmers for millions of acres to be planted in beer making crops at good prices, creating an optimistic farm situation for the coming year. Thcy tell you that such a permit to the breweries to make real beer'would almost immediately employ a million men, and have an immediate and amazing efrect of optimistic character on conditions generdly. And that there is no other way in which this huge employmcnt change could bc brought about right at ttis time.

They tell you that no one would bc hurt but the illcgd liquor makers, the bootleggcrs, thc rum runnerE, thc bccr barons, and the racketeers gcneraEy, and that such a dcnouement would strike a deatb blow at oncc at tte gangster situation in all our cities, rclcase the gangstet' hold on unionism, and tdrn the tide for prospcrity. Thcrc are innnmcrable ramifications, but that is the gcncral story that is bcing told, and told eveqrwhcrc. It ir said that tlc Suprene Court will declarc thc Volstcad Act unconstitutional, ctc., etc'

And, they tell us that so certain is this proposition tbat the brewers all over the land arG at prescot cmploying en army of men getting their placcs ready ;q' rneling rrerl beer on a large scde. Anyway, it has swept the countrlr by the grapevine route as no piece of dleged ncws has donc since the war.

Duok Season is ltere

l'nLCO Boat Plan Service Includes Ihree Duck Boats

TEAL a fourteen footer

WIDGEON a fourteen footer

MALLARD a sixteen footer

Why pass up this chance for profitable sales.

)TART now on your prospects for skiffs and outboard runabouts for next season. They can be building them during winter.

State Retailers Hold Annual Convention at Pasadena

Harry A. Lake, Garden Grove Lumber Co., Garden Grove, was re-elected president; E. T. Robie, Auburn Lumber Co., Auburn, was re-elected vice-president of the Northern District; Earl Johnson, Johnson Lumber Co., Pasadena, rvas elected vice-president of the .Southern District, and Ross Blanchard, Blanchard Lumber Co., North , Hollywood, rvas elected treasurer, at the annual convention / of. the California Retail Lumbermen's Association, held at t the Huntington Hotel, Pasadena, on November 6,7 and 8.

Ten new directors were elected to serve on the board for the three-year period. The full board is made up of 27 directors. The new directors elected were: Ross Blanchard, Glendale District; C. W. Pinkerton, Whittier Lumber Co.; Southern California District; Paul Hallingby, Hammond Lumber Co., Los Angeles District; O.

H. A. Lake, president of the Association, in his report stated that the Association was becoming more important in the merchandising of lumber than ever before, and that the outstanding work of the Association for the coming year should be the organizing of local groups. He reported that the Association now has 4ffi members, 5l members having joined during the past year, also that the Association was in better shape financially than a year ago. Mr. Lake spoke on the activities of the various local groups in the state, and stated that the Association planned to devote considerable effort to group organization rvork during the next year.

H. C. Debo, Credit Department, Hammond Lumber Co., Los Angeles, opened the discussion on "How Can Exchange of Credit Information Be of Value?" Mr. Debo

W. Hamilton, Lumbermen's Service Bureau, San Diego District; Francis E. Boyd, Boyd Lumber & Mill Co.. Santa Barbara District; Chas. G. Bird, Stockton Lumber Co., Central District; M. A. Harris, Van Arsdale-Harris Lumber Co., San Francisco District; F. Dean Prescott, Valley Lumber Co., San Joaquin ValleyDistrict; J. H. Shepard. Friend & Terry Lumber Co., Sacramento District, and S. E. Dalton, Melrose I-umber & Supply Co., Oakland Bay District.

A breakfast -..,,#ii",l%T""rl**o,r.ctors was held at 8:00 a.m. when the various committee reports and the secretary's report were made. The busniess session included a discussion of Association activities. The secretaries of the various local groups also met during the morning for a business meeting.

Thursday Noon

A barbecue luncheon was served Thursdav noon in the Japanese Gardens on the hotel grouncls adjoining the srvimming pool. During the luncheon hour there rvere srvimming ind diving e*hibitions bygirls from the Pasadena Athletic Club. '

Thursday Afternoon

Paul Hallingby called the convention to order at I :30 p.m.

said that the exchange of credit information was important from the standpoint of cooperation in that it taught the dealers to work together, created confidence among each other, and gave the dealers protection. Regarding the matter of credit information, he suggested this motto for the lumber trade, "Let Credit Infornation and Experience Be Compiled Under Judicial Supervision for Betier Protectiori."

J. B,. McKeon, East Bay Lumbermen's Club, Oakland; Frank M. Harrison, Building Material Dealers Credit Club, Santa Barbara; Jerry Sullivan, Western Lumber Co., San Diego; Orrie W. Hamilton, Lumbermen's Service Bureau, San Diego; M. D. Bishop, Coast Counties Lumbermen's Club, Watsonville, and Chas. G. Bird, Stockton Lumber Co., Stockton, togk part in the discussion on this subject-

"The Drift of Retail Credit" was the title of an excellent address made by J. H. Van de Water. Generai Manager Retail Merchants Credit Association of Los Angeles, which rvas of great interest to the dealers.

"Is It Possible to Reduce the Cost of Doing Business" rvas discussed by Frank Burnaby, Sun Lumber Company, Beverly Hills. Mr. Burnaby's paper on this subject appears elservhere in this issue.

C. W. Pinkerton, Whittier Lumber Co., Whittier, spoke

(Continued on Page 12)

H. A. Lake, Re-clectcd President

E. T. Robie, Rc -el e c t e d I/ ic e-P resident forthern District

EorI lohnson Ele c t ed trt ice-P resident Sotthern DistriA

D. C. Essby, Monager Por/ Halliiligbg Elcctcd Ekrcctor

By fncreasing

State Convention

(Continued from Page l0)

on "lfow Can the State Association Best Help the Industry?" Mr. Pinkerton stated that this matter was taken up at the directors' meeting during the morning and it was decided that one of the major operations of the Association for the coming year would be the coordination of the various local groups on a state-rvide basis. I. E. Brink, Diamond Matah Co., Chico; M. D. Bishop, Watsonville: F. W. Duttle, Sterling Lumber Co., Oakland; E. T. Robie. Auburn Lumber Co., Auburn; Frank Burnaby, Sun Lumber Co., Beverly Hills; Dee Essley. Manager, California Retail Lumbermen's Association; H. A. Lake'and J. B. McKeon, Oakland, also spoke on the subject.

Fred Pier, Lumbermen's Mutual Casualty Company, Los Angeles, explained the recommended plan of Workmen's Coirpensation Insurance rvhich lvas recently approved b1' the Association directors.

Friday Afternoon

W. G. Moeling, Jr., Secretary of the Merchandisers Club of America, which is sponsored by The Celotex Company, addressed the convention on the educational course prepared by The Celotex Company which deals with scientific merchandising for lumber retailers.

"selling Grade-Marked Lumber" was discussed by-Ken' neth Smiih, Los Angeles, Secretary-Manager of the Lumber & Allied Products Institute of Southern California. Mr. Smith's address appears elsewhere in this issue.

Col. W. B. Gieeley, Secretary-Manager of the West Coast Lumbermen's Association, Seattle, Wash.. in speaking of lumber conditions in the Northwest stated that the mills r.ere'endeavoring to bring production down to the demand. and due to the drastic curtailment program that has been in force at the mills since last May, mill inven-

Friday Morning

"'What Is a Proper Selling Price?" This discussion was led by Jerry Sullivan, Jr., 'Western Lumber Co., San Diego. Sam T. Hayward, Hayward Lumber & Investment Co., Los Angeles; Chas. P. Curran, Curran Bros., Inc., Pomona; H.A. Lake and G. E. Cavin. Northern San Diego County Lumbermen's Club, Oceanside, also participated in this discussion.

As Jos. F. Collins, Registrar of Contracts, Sacramento, was unable to attend the convention. Dudley Chandler, Building Material Dealers' Credit Association of Los Angeles, spoke on the workings of the Contractors' License Law.

An "Outline of Proposed Lien Law Legislation" was the next subject which was discussed by Glen Behymer, of Los Angeles.

HooHoo Luncheon

The luncheon of the Los Angeles Hoo Hoo Club held in the ballroom of the Hotel Huntington on Friday noon was largely attended. President R. S. Osgood, Wheeler, Osgood Co., Los Angeles, presided. Kenneth Smith extended a welcome to the visiting lumbermen, their wives and guests in a characteristic speech. Bodie Andrews, Assistant Football Coach at the University of California, uras a guest of the Club and gave an excellent talk on football. Paul E. Overend, Sacramento, HooHoo State Counselor for California, addressed the meeting on Hoo Hoo activities for the coming year. During the luncheon hour, Misses A. L. Barnes and Mary and Dorothy Dare entertained with several singing numbers.

Directors

tories have been greatly decreased which has placed the mills in a more favorable position.

At the mill and distributors conference held in California last year, to put standard grades into the Southern California market, at which time, he stated, the plan was ap proved by the West Coast Lumbermen's Association whereby it offered its services to grade-mark at the distributing yards under the supervision of the West Coast Lumbermen's Association. At the present time, he said, thirteen Southern California dealers have 'entered into the cooperative agreement with the West Coast Lumbermen's Association to grade-mark their lumber. The West Coast Lumbermen's Association isready to cooperate with other yards whoare equipped to handle grade-marked lumber, Mr. Greeley stated. Regarding the grade-marking of lumber at the smaller yards, he said, it was a question as to whether this would be too expensive, or whether it would be better to get grade-marked lumber from the mill or the large distributor. He believed that grade-marking should be logically done at the mills as it would be more economical.

Mr. Greeley said that the Association had great faith in grade-marked lumber and adopted this program to demonstrate its faith. The main thing we are interested in nor', he stated, was to prove the value of grade-marking in merchandising lumber to a higher plane and in giving lumber a certified quality.

To make the lumber industry growing and industrious, (Continued on Page 14)

Chas. G. Bird

Elected

F. Deol Prescott M. A. Hanis I. H. Shcpard O. W. Hamilton

NE\T CREO DIPTS \(/IN ENTHUSIASTIC APPROVAL

EAD what these lumber dealers say about the NE\U(/ Creo' Dipts:

"They are the best stained shingles we have ever seen and our architects and builders who have used them are wildly enthusiastic."

-WILSON &"GREENE LUMBER CO., Inc., Syracuse, N. Y.

"'We have had nothing but favorable comments-both from the trade and our own organization.

"With business conditions as they are today, the better article is the one which commands the business. Not only do the new packaged shingles handle, store, and reach the job in better condition but the shingles themselves stand out as a morc de' sitable product."

-HAWKINS COMPANIES, Inc., Boston' Ma$achuseto.

READ THESE FACTS:

tlrriform colors e?ert in lightest shades of gray.

No color variation shode otf tinfter connot shozu through.

Doubled life of colors . cafinot fad.e or blot ch.

PacLed in dustproof cartons protected in transit, in stoch, and on the job.

No waste loui contrdctor con use erEry shingle.

No increase in price although the Nezu Creo-Dipts cost ,nore than the old to rnohc, zuc hazv not increased our l>riccs.

Other Creo-Dipt Products

Creo-Dipt Brushroat Stain

Creo-Dipt Weatherproofed Bui.lding Pafer

Creo-Dipt Stained Sltingles

Creo-Dipt Diric White

Hondi-Ironing Cobinct

Handi-Wood

"shipping in cartons is a step forward It will be no handicap to the conttactor who has a few bundles left, as they can bc put back in as good condition as when they left the factory.t'

-HIXON-PETERSON LUMBER COMPANY' Toledo, Ohio'

What do you think of the New Creo'Dipts? Write the nearelt representative listed below. He'll be glad to show you a carton if you haven't seen them already.

REPRESENTATIVES

Creo-Dipt Company of rVest Coast

lllS Leary Way, Ballard Station Seattle, Washington

P. A. Dame, '!(/es ern Sales Manager

Mayflower Hotel, San Francisco, California

San Francisco Distributot:

Santa Fe Lumber Co., 16 California Street

San Francisco, California

San Diego Distributor:

'West-King-Peterson Lumber Company

rVest Atlantic Street, San Diego, California

State Convention

(Continued from Page 12)

more exploitation work wilt have to be done, he stated. As an illustration, he cited the experiences of the Booth-Kelly Lumber Co., of Eugene, Oregon, rvho have representatives making personal calls on the farmers in their territory and the excellent results obtained in creating new business.

Earl E. Bowe, National Lumber Manufacturers Association, Los Angeles, discussed Terrnites and recommendations for their elimination. He urged the dealers to read Circular 318, Termites and Termite Damage. published by the University of California, College of Agriculture, Berkeley, California. Mr. Bowe stated that the National Lumber Manufacturers Association and the Lumber Sub-Committee of the Termite Investigation Committde, San Francisco,

tee. The following resolutions were unanimously adopted:

WHEREAS, the members of the'California Retail Lumber Dealers Association in convention assembled believe that home ownership is the trtle foundation of good American citizenship and enduring prosperity, and

WHEREAS, we believe the fostering of the home ownership idea is one of the primary means of restoring economic order and of preventing future periods of depression, and

WHEREAS, the members of the California Retail Lumber Dealers Association knorv thatthe President of the United States has constantly advocated home ownership

THEREFORE be it resoh'ed that the President of the United States be requested to utilize to the fullest extent all

would be glad to assist anyone in their termite problems upon request.

A. W. Holt, Automatic Building Costs Co., Long Beach, next discussed Automatic Building Costs. With the use of his Model Home, he showed the various roof surfaces for houses.

Dr. J. F. Carroll, Director of Market Analysis. Meredith Publishing Co.. Des Moines, Iowa. talked on Merchandising. To bring the building material market back, we must figure on three steps. Dr. Carroll stated: Get the consumer thinking in terms of home; Advertising same as other industries, and Through Dealer Cooperation. Dr. Carroll also spoke on'Modernization and Remodeling bringing dut many merchandising points.

A motion was unanimously passed allowing the directors $15.00 each for the joint directors meetings that are held twice each year.

Fred Holmes, Ifolmes-Eureka Lumber Co., San Francisco, spoke on the activities of the cooperative committee of the California Redwood Association and the California Retail Lumbermen's Association for the past year.

C. W. Pinkerton reported on the proceidings of the National Retail Lumber Dealers Association Convention at Chicago, Ill., which he recently attended. After reading the Distribution Policy as laid down by the National, Mr. Pinkerton made a motion that it be referred to the Board of Directors for action as regards its adoption by the Association. He also discussed business conditions in the industry as he found them in the various districts visited on his eastern trip.

RESOLUTIONS

Chas. G. Bird read the report of the resolutions commit-

ITho Attendod C.onvention

governmental publicity agencies to convey p-egpte the immediate present advantage ship both from the invCstment standpoint citizen and for the permanent stability of whole.

to the American of home ownerof the individual the Nation as a

_J,I/IIEREAS, there has just recently been approved a $20,000,000 bond issue for the VeteransWelfare toard, and whereas in the past the business practices of the Veterans Welfare Board have not been satisfactory from the material dealers' standpoint, now, therefore, be it resolved by the California Retail Lumber Dealers Association in Convention assembled, that the Board of Directors be instructed to take this matter up with the proper officials and see if there cannot be adopted business piactices for the financing of veterans homes that wilt confbrm more to the general business practices in eftct among other building operators.

RESoLVED, th"l\y?ty:r::t1inute or snence in honor to the memory of our departed friend, PARSON PETER SIMPKIN, the Chaplain of Hoo Hoo, and that our Secretary be instructed to convey to the family of Parson Simpkin our sincere recognition of his work for the betterment of the Lumber Industry. and that bv this moment of silence we honor the memory of a divoted life which developed a better friendship .tiotrg those engaged in the Industry.

RESOLVED, that the untiring efforts of President Harry A. Lake in his work for the past year in promoting the interest of the Retail Lumber Industrv of the State of California be recognized and acknowledged by this Con(Continued on Page 16)

Harry McGahey H. G. Larrick Elmore King Group of Retail Lumbermen

A. t- Stoner t- F. Wrig*t

8.nd P.por

Wood &t w!

S|.h Pullcyr

D. F. Penolr

Glrculer 9ewr

Sew Rcpalrlng

Sarh Belencsr

Purc Hldc Gluc

Herdwood Pancb

8.nd 8.w Bled.r

Gluc Emulrlfioru

Wcethcntrlpplng

C.bln.t H.rdw.r6

Plaln Wood Dowclr

Elcctrlc Glu. Potr

H. S. Stscl Knlv..

All Klndr ofV.n..6

Stalnlc.. Gercln Gluc

Sphal Gfoovad Dowcla

W.t.rproot Gercln Gluc

Stora Flltura Hardwar.

R.d Ccdrr Clolct Llnlng

Slmlkr.ft W.t.rproof P.p.f

Hanrey VY. Koll

722 SOUTH GRIFFIN AVENUE

LOS AN GELES, CALIFORNIA

Novenber 15th, 1930

Dear Friends:

The other day a friend of nine said, "You donrt want to bother with snall orders do you?" You shoul.d have heard how quickly I replied, 'rWhere in the world did you get suchan idea as that? SnaII ordebs are ny bread and butter. tr

I hope I haven't given you tho idea Irn "high hatrr and please donrt think for a single ninute that your business isn't appreoiated whether itrs an order for one pound of glue or for 500 panels. I'1I try to give you the best possible, personal servioe.

Look over the list of nerohandise that f handle and if there is anything listed that you need, I will be pleased to serve you and I assure you that your orders wlll be just as nuch appreciated whether it's an order anounting to one dollar or to one thousand dollars.

Yours very truly,

State Convention

(Continued from Page 14)

vention here assembled, and that we express by rising vote our sincerest appreciation of his efforts and his unselfish devotion to the cause, and that we further exPress our fullest confidence in his ability and integrity which have advanced the standards of the Retail Lumber Industry in this State and more firmly established the permanency of the California Retail Lumbermens Association.

RESOLVED. that the California Retail Lumbermen's Association in Convention assembled extend to the management of the Hotel Huntington, Pasadena Chamber of Com-

' Souvenir Year Book

The Association Souvenir Year Book contained pictures of the Association officers and directors. the Association Code of Ethics. Extracts from the Number Nine Grading Rules of the West Coast Lumbermen's Association, brief description of the California Redwood Association grading rules, a directory of the Lumbermen's Clubs in the state and a directory of the California retail lumber dealers.

Exhibits

The various exhibits which attracted a great deal of attention during the convention were as follows: Hammond Lumber Co., Los Angeles; Sisalkraft Co.; Built-In Fixture Co., Berkeley; Pressure Creosoted Douglas Fir by the Chas. R. McCormick Lumber Co.. Consolidated Lumber Co. and J. H. Baxter Co.; West Coast Lumbermen's Association; Northrvestern I![utuat Fire Association; Lumbermen's Mutual Casualty Association; Lumbermen's Service Association, Los Angeles; Frank Graves Sash Door & Illill Co.. Los Angeles ; El Rey Products Co., Los Angeles; Bates Valve Bag Co.; Maule-Heber Co., Los Angeles; California Redrvood Association and Schumacher Wall Board Corporation, Los Angeles.

the Civic Association of Pasadena, Hoo-Hoo Club No.2 of Los Angeles, the Trade Papers, Exhibitors, Advertisers in our Year Book, the Cement Manufacturers of Southern California and the several speakers on our Program, our hearty and sincere appreciation of the manv courtesies extended and the assistance given in making this Convention the most successful one in the history of our Association, and that the Secretary be instructed to communicate with each and every one of those rvho contributed to this success, also that this resolution be spread upon the minutes of this meeting.

Friday Evening

The annual banquet was held at The Hotel Huntington. on Friday evening, at 7:00 p.m. Jack Dionne, Publisher of The California Lumber Merchant, acted as toastmaster and entertained the large gathering with some of his favorite stories. He introduced Robert Muckler, Assistant Vice President of the Bank of America, Hollyrvood, as speaker of the evening who gave an enjoyable humorous t;lk. Following the banquet, dancing u'as continued until midnight.

Saturday Morning

There was a breakfast meeting of the old and the nerv Boards of Directors at 8 a.m. when the election of officers for the coming year was held. At.the meeting the directors authorized that four more directors should be added lvhen needed. I. E. Brink, Diamond Match Co.. Chico, was elected a director, the other three directors to be appointed rvhen necessary.

Ladies' Entertainment

The committees in charge of the Convention were as follorvs: Convention Chairman, Paul Hallingby, Hammond Lumber Co., Los Angeles; Program Committee-Earl Johnson, Johnson Lumber Co., Pasadena, Chairman; Walter Spicer, Santa Ana; Paul Hallingby; Frank Gibbs, Gibbs Lumber Co., Anaheim, and E. T. Robie, Auburn. Arrange- ments Committee-A. J. Stoner, Sawtelle Lumber Co., Sawtelle; Earl Johnson and Paul Hallingby. Ladies Entertainment-Illrs. A. J. Stoner and Mrs. Earl Johnson. Year Book and Exhibits-Dee C. Essley, Manager, California Retail Lumbermen's Association. Paul E. Overend rvas in charge of the registration.

Special entertainment features provided for the ladies included sightseeing trips to Huntington Library and Gays' Lion Farm, a theater party to the Community Play House. Pasadena, and bridge. on Page 18)

Jack Dionne, Toastmaster at Banquet

R. S. Osgood Presided at Hoo Hoo Luncheon. merce.

Fnnn

. . to Lurnber Distributors

Thelt'll Botb

bth lou Sell Lumber

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other a unique meet your merchandising ready reference the " Lumber Facts" come to you in a cover which fits snugly in your coat pocket. These quiet, forceful salesmen are ever ready to help you.

service to needs. For

"Modern Methods ol Selling Lumber," by Dr. Paul W. Ivey, is a resumd of the lecture Dr. Ivey has presented before many regional lumber associations. Full of pep andenthusiasm, this unusual address contains sound merchandising ideas that local dealers can use to advantage in their territory.

The National Lumber Manufacturers Association will .send these two valuable aidsfree, on request, to lumber distributors. Just fill in and mail the coupon today.

THIS TREE SYMBOL guarartees

tbat tbe lumber is c.Ameficaa Starderd Lamber fro* America's Best Mills."

NATIONAL LUMBER MANUFACTURERS ASSOCIATION

VASHINGTON,

National Lumber Manufacturers Association Dept. 4611, Transportation Bldg. Washington, D. C.

Gentlemen: Please send me "Lumber Facts" and "Modern Methods of Selling Lumber."

State Convention

(Continued from Page 16)

Culnan, Edgar B., Chas. R. McCormick Lumber Co. ..Los Angeles Hath-away, S. J_., S_unkist Lumber Co- ... ..Monrovb C,rrran. Cha-s. P.. Curran Bros., Inc. .Pomona Hawkinson,J. V., Hammond Lumbcr Co. ... ......Pasadene

Curran, Frank, E. K. Wood Lumber Co. ... ....!ot Angeles Hayward,-S?lqT.,4ayward Lumber& Investment Co., l-osAngeles Co.ratr, Howard, E. K. Wood Lumber Co. Los Angeles Heineke, _J. W.,J. W. _Heineke Lumber Co. .., ..San Ctemente

Dahlem, R. J., La Verne Lumber Co. . ...La Verne !!gryitt_,_W. E._Fol-Woodsum Lumbcr Co.................Glendetc

Davidson, Charlie, Hammond Lumber Co. ......Ontario !!ig\, Hgnry_M- Dotbeer & Carson Lumber Co. ....San Francisco

Davies, Vfm. T., Fatten & Davies Lumber C,o. .Pasadena Holden, &.G.,_!oS!hleste'rn Portland Cement Co. ..-Ias Angclcs

Davis,'E. G., Chas. R. McCormick Lumber Co. ......San Francisco Holmes, !_r_edt., Holmes Eureka Lumbcr Co. ......,San Francisco

Donait, G. H., Southwestern Portland Cement Co. ....Los Angeles llglt,.4.W.,Automatic Bldg._Cos-ts Co. . ...--.I-ong Beach

Downey, M. 8., Century Lumber Co. ...

Isbell, L. L.,New-port Beach Lumber Co. . ..Newpott Be-ech

T).*niioM A.- Merner Lumber Co. ..Palo Alto Johnson. Earl, lohnson Lumber Co. ....Pasedena

Downii!, M. A., MernCr Lumber Johnson, J-oh_nson

t"'11".::ilX't"Xi'

Kennedy, C. A., Hayward Lumber Co. Riverside

Kiley, J. C., Union Lumber Co. ....San Francisco

King, E. W., The King Lumber Co. ... ..Bakers6eld

Kinnee, H. C., Valley Lumber Co. ... ......Hartfcd

Knight, C. C., San Fernando Lumber Co. .Srn Fernendo

Knowles, Frank, Lumber & Bldr. Suppty Co. ........Solane Beth

Lake, H. A., Garden Grove Lumber Co... ....Garden Grove

Lakin, B. W., McCloud River Lumbcr Co. . .......McCloud

Larrick, H. G.. The Lumbcr & Bldr. Supply Co. .....Solana Beach

Lentz, N. E., Barr Lumber Co. ... .......Santr Ane

Lichty, Wix, Johns-Manvitle Sales Corp. . ......[.os Angcles

Liggett, D. E., Liggett Lumber Co. ...Sente Ana

Lyons, Chas. B., Hammond Lumber Co, ....I-os Angelcs

Lyons, Mrs, Chas. B. ....... .......I-os Angclcs

McCune, Jason C., lVest Coast Lumbermen's Assn. . , Los Angelcs

McGahey, Harry C., San Diego Lumber Co..... ..San Diego

McGeen, Mrs. Roy C.

McGeen, Roy C., Homeland Bldg. Co. .National City

McKron, J. 8.. Oakland Lumber Co.

Elected Directors

Mcleod, H. W.. Hammond Lumber Co. ...Los Angeles

McNair, A., McKinnon-McNair Lumber Co. ..St Hetena

Male, Guy W., Male-Knudson Lumbcr Co. ...Los Angcles

Moeling, !\'. G., Jr., The Cetotex Co..... .......Chicegp, Ill-

G|l.

West Coast Luubernen's Association Grade-Morhcd Ltnbcr Erhibit Shouting No. l, Jio. 2 and No. 3 Commol, Sclcct Connos, und B and Bctter Grodcs.

March, W. 8., W. B. March Lumber Co. ... .Ivenhoe

March, Mrs. W. 8., W. B. March Lumber Co. .Ivanhoc

Mitliken, H. E., Vincy-Miltiken Lumber Co. ... ......Covina

Miner, Glen M., Whiting Mead Co. .San- Dicgo

Myers, Roy H., PeopleJ Lumber Co. ... ....Vcntura

Mirtin, J. E., The California Lumber Merchant........Los Angetes

Nelson, E. T., Riverside Lumber Yard .l-os Angelts

Nelson, L. A., West Coast Lumbcrmen's Assn. , Portland, Ore.

Nelson, A., Buena Park Lumber Co. .Buena Ferk

Nolan, A. J., The Pacific Lumber Co. .....Sen Francisco

Norbes, Wm., S. P. Milling Company ...Santa Maria

O'Neil, L. E., O'Neil Lumber Co. .......Pomone

Orban, Paul, Orban Lumber Co. .......Pasadcna

Overend, Paul E., California Retail Lumbermen's Assn., Sacramento

Pearson, Leslie M., E. K. Wood I-umber Co. ..Santa Anr

Penzotti, D. G., Peninsula Lumbermen's Club ..'Palo Alto

(Continued

Fruncis E. Boyd

C. W. Pinberton

orange county Lumbermen's Club Holds Annual Meeting

The Annual Meeting.and Ladies' Ni-qht .g,f the.orange 9o.,!?3 Francisco, score 79; third prize_-L. B. Eyre, of 9ou-nty Lumbermen's elub was held at MacFarland's Caie, the California Dooi Co., score g9. - 'Fullerton, on Thursday evening, October 30. The meet- Low net--firrt-piir., T. S. Lee of the Hammond Lumber itlg_lit.]irg,ely attended. Thi following directors wer€ 9^":^.J9J sj-is--65; second prize, E. n. vi."ron-;;;;; elected for the ensuing year: J. Jahraus, Laguna Beach 92-18-24. Lumber Co., Inc., Laguni P.Th;-R. Nelson, Euena Park Match play against par-first prize, E. Stefiensen, I lumb-er Co., Buena Park; D. E. Liggett, Liggett Lumber down ; r..btrd prle, W.'B. Wood oi the E. K. W;e-i;*- Co., Santa Ana; Henry Adams,,Aiims-Bowlrs Lumber ber Co., Los Ahgeles,5 down; W"it..Spicer of S""i" Att", Co.. Anaheim; Guy Tyler, Barr Lumber Co., Santa Ana; 5 down. Glenn-Merrill, Patten & Davies Lumber Co., Anahei-, anci ./L"ygross,:-econdJight-firstprize, Frank Connolly,g5; Grey Skidmore, Skidmore & Bowers Lumber Co., Downey. ,rAecondlrize, R. A. Em'ison,96.'E -' -Fo_llowing the dinner, President C. W. Pinkerton, Whit-t Low_net-first prize, Harry T. Smith, 11G30-8O; second tier Lumber Co., Whittier, presided over the business ses- pri'e, Per'cy Merithew, 111-30-81. sion. - Jack _Dionne, Publisher of The California Lumber ---Match'play against par-first prize, Ralph Zinn of the Yerc.hant; Henry A. Lake, President of the California Whittier Lumber Co., Whittier, even; seiond prize, Ed. Retail Lumbermen's Association, and C. W. Pinkerton Clark of the Gibbs Lumber Co., Fullerton, 2 down. addressed the meeting. Morris Philips, C. H. Chapman -_Con_19!1tion prize-first, Tom Haverfield, 139; second, T umber Co., Santa Ana, sang several-excellent selections Vern Whitson of the Whitson Lumber Co., Santa Ana, l3O. during the evening. Secr^ela_rl.': -perpetual trophy was won by Walter Spicer, 4 S"ti tournament in which about forty lumbermen par- score 94-18-76ticipa-ted was held at the Hacienda Country Club in^the Prizes were contributed bI the__Charles R. McCormick afternoon...Walter Spicer and D. n.-f-igg.tt *"i. in.hu;t; Lumber Co', Maule-Heber Co., Hammond T,umber Co., or the golf tournament arransements- f;ll'.t",',:':

The winners in the golf tournament were as followst gioorii. ct" j"rins-idanville Co., E. J. Stanton co., DeatsLow grgs-s, first flight, firstprize-Norman McBeth of Saitr & Door eo., E. K. Wood Lumbe'r Co., Western Hard_ the Riverside Cement_ 9ompany-, with_a _gross score of 76; wood Co., W. E.' Cooper Lumber Co. and C. W. Bohnhoff second prize-H. F. Vincent of the E. K. Wood Lumber Lumber Co.

nN October rst this Company resumed the manufrcture of Port Orford \-/ cedar ltrmber, and its Bay Point yard will always have available for immgdiaie shipment a complete stock of that specialty product.

Our large Oregon timber holdings contain a sufficient amount of Port Orford cedar to assure our customers a continuous supply for a gteat many years to come.

Port Orford celar is logged by us in long lengths, enabling the production of unuzual special cutting orders for which prompt delivery can be made from this yard, via our six day steamer service hom Coos Bay.

Send for our booklet of grading rules and firm prices.

Goos Bay Lumber Go.

Bry Point, California

fMills at Marehfield, Oregon]

State Convention

(Continued from Page 18)

Piercy, S. J., Johns Manville Inc. ...

Pinkerion,-C.-W., Whittier Lumber Co.

Plank, C. H., Kerchoff-Cuzner Mill & Lumber Co'

Fto--.t, S.'W., San Dimas Lumber Co.

Friscott,'Dean,'Valley Lumber Co.

prG 4., L. W. Blinn Lumber Co'

Fenti,rthy, A. C., A. C. Penberthy

niCaer, e.'F., Peoples Lumber C6.

Group of Retail Lut'.bermen Who Attended Convention

Rhoten, W. R., Lumbermen's Mutual Cas. Co.

Riley, Walter S., Peoples Lumber Co.

Robie, E. T., Auburn Lumber Co.....

Rugg, W. F., Shattuck-Rugg Lumber Co.

Ruth, E. P., Reedley Lumber Co.

Sampson,Bill,SampsonCo....

Sanders, E. T., Valley Lumber Co.

Sandefer, Roy T., Dill Lumber Co.....

Scott, W. A., Atascadero Mill & Lumber Co.

Seward, R. E., Dolbeer & Carson Lumber Co.

Shattuck, H. M., Shattuck Lumber Co.

Skidmore, L. S., Skidmore & Bowers Lumber Co.

Skidmore, Grey M., Skidmore & Bowers

Shaw, Bill, Chas. R. McCormick Lumber Co. .........Los Angeles

Smutl, L. C., Riversidc Cement Co. ..Los Angeles

Spears, W. T., Building Service Bureau El Centro

Smith. Reuben W.. California Redwood Assn. ........San Francisco

Spaulding, H. H., H. H. Spaulding ....Hemet

Stevens, Billy, California Portland Cement Co. ........Los Angeles

Stoner, A. J., Sawtelle Lulnber Co. ... ...West Los Angeles

Stoner, Mrs. A. J., Sawtelle Lumber Co. ........West Los Angeles

Sullivan, Jerry, Sr., Western Lumber Co. .....San Diego

We Can Supply Soft Old Growth Yellow Fir

Dimension Nor. 1, 2 and 3 Common

Ideal For the Warm Valleys of California Manufactured by CARLTON MFG. CO. Crrlton, Orc. and for which we are exclusive Northern California Agents.

Dougler Fir, Rcdwood, ctc.

112 Market St. - San Francirco Portland Oftce, Amcrican Benk Bldg.

White, Earl E., The Little River Redwood Co. ..Madera

Whitson, W. V., Whitson Lurnbcr Co. -.. .......Sanur Ane

Witkens, G. G., Lumber & Btdrs. S. Co. ....Solena Beach

Wilson, George P., Patisades Lumber & Supply Co., Nerport Eeach

Witmer, Fred A., Monterey Lumbermen's Club ......Pecific Grovc

Woods. R. S.. California Lumber Co. .Sen DieSo

H. W. GUSTAFSON BACK FROII NORTHERN TRIP

H. W. Gustafson. general sales manager of the Coos Bay Lumber Co., San Francisco, returned November 3 from a business trip to the Pacific Northwest, in the course of rvhich he visited the company's sawmill at Marshfield, Ore., and spent a few days in Portland and Seattle.

Mr. Gustafson is nos' making his headquarters at the San Francisco office.

Geo. H. Bentley A- E. Fickling lerry Sillitu, Jr.

W. R. Vanderzvood Chas. P. Curron

Millwork Institute To Hold Annual Convention At San Francisco

The seventh annual convention of the Millwork Institute of California will be held Friday, November 21, at the Whitcomb Hotel, San Francisco. The convention will be called to order at 9:00 a.m. The Board of Directors will meet on Thursday, November 20, at. 12 o'clock noon for lunch at the Whitcomb Hotel after which they will devote the afternoon to the business of the Institute. On Friday evening at 7:N p.m. the annual banquet, which will be followed by an entertainment, will be held at the hotel.

Director H. W. Gaetjen, of the Empire Planing Mill, San Francisco, as Convention Chairman, has some active committeemen cooperating with him in arranging a splendid program as well as a snappy entertainment.

H. A. LIBBEY ON EASTERN TRIP

H. A. Libbey, of The Little River Redwood Co., San Francisco, is on a business trip to the Southwestern and Central States.

Maule' Heber Co.

-Architectural Woodworkl7OO W. Slauson Ave. Los Angeles

Phone VErmont 1162

A School of Instru,ction in the use of the Standard Millwork Schedules, now bqing issued by the Institute, will be held on Thursday evening, November 20, at 7:00 p.m. This class is for the benefft of all listers and estimators and others interested in the application of the schedules.

Out-of-town members and others who expeict to attend the convention, should make their hotel reservations at once, inasmuch as the hotels are likely to be crowded because of the "Big Game" between Stanford University and the University of California on Saturday, November 22, the day following the convention. F'or those who desire, the Institute will arrange for hotel reservations.

McELROY & CHEIM BUYYARD AT MAYFIELD

McElroy & Cheim Lumber Co.; of San Jose, have purchased the yard of the Mayfield Mill & Lumber Co., Mayfield.

MANUFACTURERS OF COWAN STANDARDIZED CABINETS

Ve believe these Sink Cabinets to be the Lumber Dealerst most useful and salable sideline.

\VHOLESALE ONLY

Every bungalow, cottage, house, duplex or apartment

job requires one or more kitchen sinks. Each sink must have a cabinet.

You cansell these cheaper ttran the carpenter can build them on the job.

We can prove this statement to you.

H. W. Gaetjen Convention Chairman

Ures ol Flin&ote Aryhah Emulcion

For ROOF COATINGS

For DAMPPROOFING

For VATERPROOFING

For ANTI-CORROSIVE COATINGS

For INSULATION

For CONSIRUCTION OF MAST]C FLOORS

OTE brinss itto you in the MOST PRACTICAL form the world has ever known!

the days of Ancient EgWt, Asphalt was known and used ilization to render its treasure forever immune to the

retained, yet so simple to use that anyone can apply it with uniform succegt FLINTKOTE Asphalt Emulcion needs no heating . it is applied COLD, just ar it comer fro,rr the contain-

Time. Sacred temples were made w.terimages of holy deities were protected . . ert It is will bond on any surface, eithcr wet or dry, and sets in .a continuous, even, arphaltic coating that permanently retains all its original protection a coating that wilt not fow under warm temperaturer, or crack at low temperaturest

of art were eterrrally preserved

with its vast research and experimental , has taken this age-old substance, and with modern science, has developed a new and cal asphalt.. . . FLINTKOTE ASPHALT

with all its original protective qualities

There are a multitude of sales poasibilitiec for this remarkable product right in YOUR TERRITORY. FLINTKOTE would like to help you carh in on them...

$7rite us for complete details, nowt

E FLINTKOTE COMPANY

'II'ASPHALT HAS PROVEN THE MOST RELIABLE OF ALL PROTECTIVE COATINGS

Asphalt Emulsion Adapted for Many Uses

fact that it has been necessary to employ either heat or solvents to facilitate its application- Both these methods of liquefying the material have their disadvantages. Heating tends to destroy the durability and permanence of asphalt, besides requiring extensive equipment for the process. Added to this, is the extreme fire hazard present in the operation, and the danger of injuryto workmen involved. Too, asphalt that has been subjected to heat often cracks if applied in too h*oy a coat. In the other process, ttat of re-dissolving with the use of solvents, other objections have hindered its general use. Ifere, the risk of fire is also present, and there is the additional danger arising from the poisonous fumes developed by the chemical action of the solvent upon the asphalt.In the case of both operations, the asphalt possesses poor bonding qualities when applied to moist surfaces.

Realizing these disadvantages of ordinary asphalt, The Flintkote Company entered upon an extensive research and experimental program, under the direction of a staff of noted engineers and asphalt chemists, in the Flintkote Laboratories. After several years, a process was Gnally evolved rvhich eliminates all the objectionable features of the substance, yet retains its full measure of waterproofng and protective value. The new product is called Flintkote Asphalt Emulsion. Its process of manufacture is, briefly, as follows: Asphalt is broken up into microscopic particles by mechanical means, after which a small quantity of mineral colloid is added, in the presence of water. Production is checked constantly by laborptory tests performed by skilled chemists.

An irnportant development that rvill be of widespread interest to lumber dealers is revealed in the fact. that for the first time, one of the world's oldest waterproofing and protective substances, asphalt, has recently been made available in a r,vholly new and more practical form, namell' Flintkote Asp.halt Emulsion.

Since the earliest days of history, asphalt has played an important role in the protection and preservation of materials. Temples of ancient dieties. early examples of sculpture and other treasured rvorks of art, all bear testimonl- to the use of asphalt to aid in their protection against the ravages of time and rveather. In fact, much that remains as evidence of the culture of these ancient civilizations orves its existence to the use of this age-old substance b1' earlv 'craftsmen.

However, until the present time, the wide use of asphalt to meet modern needs, has been handicapped because of the

With the advent of Flintkote Asphalt Emulsion, the use of asphalt has been materially widened. Its application has been made both practical and simple, because it may be used cold, eliminating the problems common to the old processes of heating and re-dissolving. Moreover, its life and protective value have been made more dependable by the new product; since it will neither crack or check at tow temperatures, nor flow at high temperatures. It may be applied to either wet or dry surfaces with uniform success. Among its variety of uses are the following: Protection of metallic and other surfaces against rust and disintegration; dampproofing walls, floors and other parts of buildings against the effect of moisture, water and weather; for use as a plasterbond; for renewing the surfaces of composition roofs; for painting roofs and walls made of galvanized or black corrugated iron; construction of mastic roofs; used in the laying of tile, rroodblocks and other types of flooring;for the construction of mastic foors by mixing with sand and cement; for insulating boilers and pipes against heat loss; for coating work used in refrigeration construction; coating water and gas pipes for underground installation: horticultural use in the treatment of diseased trees; construction of roads, tennis courts, parking areas and miniature golf courses, etc.

The lumber dealers of the west are rapidly taking advantage of the sales opportunities firr the product, and in many instances, have reported that it offers a profitable item with rvhich to widen their activities in the industrial. as rvell as the building field.

-Courtcsy Los Angeles Museuu. A photograph of a Cyprcss tree that loy in a deposit ol osfhalt for perhaps 500,000 yeors, demonstrating thc frotectiue aalue ol aspholt.

Appointed Representative for

Southern California

w. W. Wilkinson, Los Angeles, has been appointed

Southern California representative of the Oregon-Washington Plywood Co., which includes the Portland Manufacturing Co., Portland; Tacoma Veneer Co., Tacoma; Elliot Bay Mill Co., Seattle, and theWalton Veneer Co., Everett. These four large Douglas fir plywood manufacturers merged their interests recently when the Oregon-Washington Plywood Co. was formed at Portland. Harry T. Nicolai is president and general nlanager of the company, and the other officers are : Thomas Autzen, vice-president; Craig L. Spencer, vice-president, and E. Q. Walton, secretary-treasurer.

The combined capacity of the above plants exceeds 150,000,000 feet of plywood per annum. Headquarters of the Oregon-Washington Plywood Co. are in Portland, Oregon, with Fred Kienzle in charge of sales. Mr. Wilkinson has been closely associated rvith the plyrvood industry for a long period, and is well knorvn to the Southern California lumber trade.

R.'\ry'. Smith Addresses Rotary Club

R. W. Smith, San Francisco, Technical Engineer for the California Redwood Association, addressed the West Los Angeles Rotary Club at Westwood Village, Thursday noon. November 6. Mr. Smith's subiect rvas "The Redwood Industry."

Franh Burnaby

"Is It Possible To Reduce The Cost Of Doing Business?"

By Franl< Bunraby, Sun Lumbcr C,ompann Bcvcdy l{ilb C.ff. Address made at the Annual Conventbn of thc C..lifomb R.t il lermbcr men's Association, Novembcr 6, 7) and E, 1930, Pasdco+ C.lifdoir.

"Is it possible to reduce the cost of doing business?"

f am assuming that this inquiry refers to the operating costs of the average type of retail lumber yard, properly financed and doing business during normal times, so I will confine the major portion of my remarks to such conditions.

However. it seems to me that in connection with this subject we should consider, for just a moment, the possible reduction in overhead during sub-normal times, like the present, as compared to the overhead that exists during normal periods.

It is seldom, if ever, possible to reduce overhead in proportion to reduced volume of sales, but there should be an automatic reduction in investment in merchandise as well as in Accounts Receivable, which reduces interest payments of the borrowers, also insurance and in some cases rent and other items. Reduced volume of business means a smaller number of manual laborers, less delivery cost and a reduction in miscellaneous sundry,expense items, but it is seldom possible or. practical to rgduce the number of executives or make reductions in office force, and if there is any business to be had at all it is certainly not advisable to reduce sales effort or advertising and promotion appropriations.

A general reduction in salaries or wages I consider unfair to the employees and mighty poor business from the standpoint of the employer. There is nothing that will so break the morale and efficiency of a man like a reduction in pay (usually too small in the lumber business anyway), and any business too large to be conducted almost entirely by the actual owners is a success or a failure very largely in proportion to the morale and efficienc-y of its employees.

Everyone knows, of course, that general high wages over the country means prosperity and low wages just the reverse,

In short, I do not believe it good business to materially reduce overhead during dull times, except through such savings as quite naturally develop, for generally speaking, what is good business in good times is good business in hard times.

Now referring to the matter of reducing cost of doing business during normal times:

As I study this question I find all roads leading straight to closer, more efficient co-operation among competitors, which should result in reduced investment in merchandise and Accounts Receivable, reduced sales expense, lower collection and legal expense and, most important, reduced losses through bad accounts.

Merchandise investments could be reduced by the organization of a central warehouse or yard owned and operated by a group of association members, the purpose of which organization would be to carry a complete stock of specialties, also odd unusual items of lumber, for sale practically at cost and onlv to members of the association. Such a warehouse or yard rvould avoid the large duplication of investment in expensive slow moving merchandise which

exists in most localities at present, and rvould also be a great convenience to all those interested.

In a locality like Los Angeles the same result could be obtained by a close working arrangement between the large wholesale yards and the smaller operators, whereby the large yards would carry this class of stock for sale on a basis that would leave a fair margin of profit to the smaller more dependent retailer.

Proper association activity would avoid a lot of sales expense and effort that results in large numbers of salesmen being employed, many yards quoting the same builder on the same job, much over-service to the buyer, supplying capital to the builder or owner and sometimes to mortgage companies, signing bonds, etc., etc.

The present type of advertising where each advertiser attempts to convince the buyers that he offers more for the buyer's dollar than does his competitors is all wrong, and a great amount of overhead could be saved if the dealers in each.community would reduce their advertising appropriations but group their advertising efforts with that of their neighbor and confine it to the promotion of building and a greater use of the products handled by lumber yards.

Another item not always listed as an item of expense but surely a real influeflce on the net profits of all lumber dealers is lost accounts, and this loss can, without question, be very materially reduced throqgh proper cooperation among association members.

The various dealers in many difrerent communities furnish a central bureau with a monthly list of thcir accounts giving age of same as well as other information. The central bureau then consolidates this information and distributes it among association members, with the resutt that many bad credits are avoided and much money saved that would otherwise be lost or spent in coltection efrort. These central credit bureaus often also assist in collection of accounts, thereby reducing the collection and legal expense of individual yards.

The most successful large city retail lumber association. with which I am familiar. considers the credit feature of their activities almost as important as the maintaining of prices, and I knorv of another large city association whose President told me recently was working l0/o, and the rvhole structure is founded on the matter of credit.

'He told me that they had put over 1,70 contractors on a strictly cash basis during the past eighteen months, had put the building business of their district almost entirely into the hands of those who were able to pay their bills on the lfth of the month fotlowing delivery (the date on which they allorv 5/o discount for cash) and had sarrtd their association members many thousands of dollars in accounts, cut down their investment in accounts and saved lhem many dollars in collection and legal costs. Here, I think, is a most fertile field for saving.

These are the four important ways in which I think overhead can be reduced during normal times, but there are also

possibilities in encouraging the use of higher grades, in cen- tral e^qtim-ating, simplifi ed-accounting, simpliied price lists and the like, but to sum up this whoG proposition'of reduc- ing cost 9f.d-orng busineli I would say that, except for a natural shrinkage or expansion di.re to ihange in volume of business, aboff IAO/o a matter of propdr co-operation among competttors.

Possibly I am getting ofi the subject a bit, but I cannot close my remarks without making a plea for more and better association efiorts.

I firmly believe that if a half dozen of the leaders of the retail lumber industry in any community really study the co-operative plans that are available-adopt one thai has ptoyel effective by operation elsewhere and really get behrnd rt, rt rs almost an absolute cinch to accomplish prac_ tically anything we want in the way of businesi impiove- ment.

We must get the spirit of this co-operative thing ancl work a.s though- we were one big family, each trying to make the other fellow some monev "s *.il as malie a"decent profit for ourselves.

Right-here I would like to recite for example the results obtained by dealers in two large mid-west-ern cities, re- cently.visit.9 by-me,-one now toing only about 6A/o of normal and the other 25 or 3OVo of a normil business. '

They are both making better than 100/o gross profit on staple common items. - All of the items tTrat cost them 11gurd $20.00 f.o.b. ,cars, are selling at from g42.00 to H5.00 and the higher priced merchindise in proportion. r hey are havlng almost no losses in bad accounts. and thev have succeeded through the elimination of the unreliabie builder and the christianizing of the shopper, in putting the building business into the hands of the-better and mori responsible contractor where it really belongs.

Let's not be "pikers" in our associition ac-tivities. Let's not be content with half way measures but fight for that typ-e of association that accomplishes someihing worth while.

It is certainly time that California lumber dealers woke up to the fact that they are entitled to a decent profit on their invesments, whether their volume of business is subnotmal, normal or abnormal, and to the fact that their only salvation is through co:oDeration of a bind,ing type that no't only makes Toley for fhe co-operator bu[, ii'necessary, crowds completely out of the picture the short-sighted, inSgmpeJe,n_t or unscrupulous dealer who won't play ball with his neighbors.

J. A. McEVOY VISITS CALIFORNIA

John {. }{gEyo-f,_sales manager of the box shook depart- .ment of Bloedel-Donovan Lumber Mills, Belling'ham, Wash., was a recent visitor to San Francisco ancl Lo"s Angeles, where he conferred with the firm's representatives.

Our

Specialty

COBBS & MTTCHNLLgS IDRY IDII|ENSION

Dried in the rough and surfaced to order be. fore shipmentr thur insuring clean bright stock.

Dangerin -tr A , meAsne

The elimination of fire hazards by the burning of sticks, shavings, rubbish, etc., may bring its own additional danger unless proper care is taken to see that the fire is absolutely out before you leave it. So long as a single spark remains hiding like a stowaway in the ashes, a little breeze may fan it into a flame which may creep to shed or mill or lumber piles.

Lumber Mutual Insurance provides specialized protection f or the lumber industry. It pays its losses fairly and promptly. but it endeavors to render a still greater jervice to its policy-holders in the prevention of loss, and the reduction of insurance cost.

I4'rite to any of our Companies lor lull hgorma- tion about Lumber Mutual lol,icies, our seraice in ' frre preuention, and our cost-rcducing diaidends.

Northwestern Mutual Fire Assciation. of Seattle. Wash.

Indiana Lumbennens Mutual fnsurane Co.. of Indianaoolis. Ind.

The Lumber Mutual- Firi Insurance Co,, of Boston, Mass.

The Lumbermens Mutual Insurance Co.. of Mansfield, Ohio

Pennsylvania Lumbermens Mutual Fire Insurancc Co.. of Philadclphia, Pa.

Central Manufacturers Mutual Insurance Co.. of Van Wert, Ohio

Pope & Talbot Sells Final Holdin$s To Chas. R. McCormick Interests

Pioneers in American Lumber Industry Dating Back 160 Yearc.

Reminiscences of the pioneering da1's in the lumber trade of both the Atlantic and Pacific Coasts rvere revived, incident to the purchase, November 1, by the Chas. R. McCormick Lumber Company of the Pope & Talbot retail lumber business at San Francisco. The transaction involved the outright purchase of thb lumber stock at the yard at Third and Berry Streets, San' Francisco, with a total footage of 1qp00,000 board feet and a valuation of around $225,000. It was not so much the scope of the deal, hou'ever, which won the'iiiteresteh attentibrof the lumbering fraternity, as th'e fact that it marked the final retirement of the Pope and Talbot families as dominating figures in the colorful romance of the American tumbering industry.

The story of the Popes and Talbots has its chapters related to magnificent rvorks of building. shipping, and financial development, not only in San Francisco, but throughout the west, and reaching across the seas. Its influence was felt in shaping the destinies of Seattle, Portland, Astoria, Taconla, Vancouver and other centers of the Northwest. At its peak the story is told in ships on every sea and every port. The first lumber cargo to Honolulu; to Alaska during the Gold Rush days; pioneering in American trade with Australia-these are some of the highlights.

But the rvorthy beginnings of the romantic tale date back to 1767, when both the Pope and Talbot families settled in East Machias, Maine, and established an early New England sawmill. Some years later a provision-laden schooner hove into the little portfrom Boston and exchanged its cargo for lumber from Pope & Talbot's mill. This, according to authentic.records, was the first Atlantic Coast lumber shipment.

The scene shifts to the nerv land of California in the exciting days follorving the discovery of gold and a later generation of Popes and Talbots visioning new worlds to conquer. Back there in Maine, Captain William C. Talbot saw the need for a more permanent supply of timber than the drvindling forests of his native state could yield. This determined him to abandon New England for the raw new

THERE IS A REASON

Why the largat millr are in' etalling ouf, IMPROVED AIR COOLED REFUSE BURNER!i.

WE ARE ABLE to care for your requirementr for air cooled and brick tined refirse brmerrnew and ued boilen of all rizer and type*

SEATTLE BOILER WORI(s Seattlc, \f,farh.

Pacific Coast country where great virgin stands extended over an empire, it rvas reported.

Talbot negotiated in New England for a complete sawmill equipment which he entrusted for Pacific Coast shipment to Capt. Josiah P. Keller of the good ship L. T. Foster. Preceding Keller by several months on the long voyage around the Horn rvent Captain Talbot in the ship "The Pringle," bearing a cargo of choice cut Maine lumber. This rvas unloaded at Sacramento for use at the gold diggingsThis was one of the first, if not the first intercoastal shipment of lumber, Atlantic to Pacific, on record.

After disposing of his lumber Talbot had the initial capital he required to carry out his determined plan of estab' lishing a pioneer sarvmill in the new lumber country of Puget Sound. He proceeded north to meet Keller's ship and after surveying the territory decided to unload the sarvmill machinery at Port Gamble, Wash. The original Pope & Talbot mill at Port Gamble was operated until 1926, rvhen it was replaced by a new $l,U),(m pbnt.

The Pope & Talbot retail lumber business rvas started in San Franiisco soon after at a tocation on Stewart St. between Howard and Mission. The business was moved in the 60's to the present site at Third and Berry Sireets.

Since the McCormick interests in 1925 acquired the vast timber and mill properties of Pope & Talbot, the acquisition of the lumbel ylrd has been considered a logical step, and the deal was consummated just a few days before the death of William H. Talbot, president of Pope & Talbot.

No changes in operating peisonnel are contemPlat_e{, !IcCormick eiecutives state. - As before, Charles R. McCormick Lumber Company will conduct its wholesale business and in addition will have an added advantage in the oP€ration of a jobbing and retail center at Islais Creek.

The Chas. R. McCormick Lumber Co. was formed in 1903 on a modest scale by Chas. R. McCormick and Sidney M. Hauptman. The business expanded until it became necessary to enter the steamship business. Now the lumber company hasvast amplifications, having pr-omoted paper and insulating board mills at St. Helen_s, -Oregon, wliere motor ships were made during the rvar. It has sales offices in the principal cities of the United States, as rvell as yards in other leading West Coast cities.

The McCormick Steamship Company, operating six of their own and ten other vessels, keeps over dead rveight tons of shipping busy.

twenty200,0m

Operating Gulf and Caribbean services, intercoastal, east coast of South America and Coastwise vessels, the McCormick lines for the sixth consecutive year have had the largest number of ships sailing through the Golden Gate.

From a concern operating a few coastwise ships in 1920' the McCormick lines have grown until in 1929 their ships carried 1,461,221 tons of general cargo and ffi127,000 feet of lumber.

McCormick's record proves this company a most promising successor to carry on the Pope & Talbot standard of leadership in its varied activities.

Huge Bridge Project Aids

Unemployment

Bids calling for- building of the biggest bridge of the cur_ rent biennium will be opened in thJ6ffice of ihe California (State) D,ivision of Highways at Sacramento, November 26, accordinigto announiement made October 29, from iii Sacramento office of the Highway Commission. ^ This structure, rvhich _spans Richardson's Bay in Marin County, will form one -of ihe most important oi tfr. -;;t projects,- olj.gt of rvhich is to straigirten and widen tht Redwood H.ighway so that it adequitely may serve local and tourist interests of the Redwood Empire,-according to R. F. Hammatt, Manager, California Redwood Associat'ion.

"The State Division.of Highways is to be congratulated,', 1\{r. Hammatt adds, "upon-its iction in adve'rtisine this Iarge project at this time-for not only will its con"struc_ tion provide work for hundreds of men on the b.iai; ii_ s.elf, .at a. time of .year when work normally i, .tu"tl-lii rt w-lll also provrde employment for more hundreds of Lalrtornlans at the Redwood mills.

"Known as the Manzanita Bridge, this structure, ZSCI feet i1 length, and wide enough to- provide for four' lanes of traffic, will.require more tha-n Z.I7S,ffiO feet of Structural Kedwood. l'hrs material alone will weigh more than 4,350 tons and w.ill .require approximately 150 freight ."rr' frts _transportation from the mills in Mendocinol Humboldt, and Del Norte Counties to the site of the job in Marin County."

$IOO,OOO FIRE ATKLAMATH FALLS

Fire of unknown origin swept the storage yards of Tar- ter, Webster $l^9h-nso1, fnc., at Klamath "Falis, No.re-b". 5. destroying 5'000,@0 feet of box lumber with an estimatecl value ot more than $100,000.

Redwood Rustic Campaign

A Redwood Rustic selling campaign having as its object the increase of siding sales Eas been Taunchecl"bv the -"rrrr_ tacturers, who have made the lowest prices that have ob_ tained ln years on all-patterns of the upper grades of Red_ wood Rustic, to enable the retailers 'tb mike attractive pn.ces to consumers.

_--D-r"1l"rr jn yan1r sections of the State have agreed to pass on the reduction to the consumer in the shapi of a lower markup-, and with this c.ooperation it is confidelntly ";p""t; that volume of sales will 6e materially increased.

R.J. Bryson to Sell Redwood in San Joaquin Valley Territory

R. J. "Bob" Bryson, whose picture is shown here in woods attire, is now a member of the sales organization of The Little River Redwood Company, with headquarters in Fresno, from where he will cover the San Joaquin Valley territory frgm Tracy to Bakersfield. Bob has been in the employ of The Little River Redwood Company for the past eight years, all of which tirne he has devoted to learning everything he 'could about the prod- uct he eventually intended to sell. His experience started in the woods, and continued in the sawmill. the vard and in the wharf opera- tions of the company, so that he has followed Redwood from the tree to the completed shipment to the customer. Just before leaving Crannell to take up his new duties he was in charge of the manufacture of lumber in the sawmill. With this fine background it is quite natural that he brings to his new job a splendid enthusiasm for Redwood, and tfre conviction that more of it should be used foi all ,the purposes for which it is particularl_v suited.

Coos Bay Lumber Co. to Make 25 132" Flooring

Announcement is made by the Coos Bay Lumber Comp,any that effective November 15 they wili change over to the manufacture of 25/32" Flooring. "nd ftom thal date will make no more 13/16". With this change all sizes in this company's upper grades will conform with West Coast Lumbermen's Association's No. 9 list.

R. J. ".Bob" Bryson

MY FAVORITE STORIES

Age not guaranteed-Some I have told fot 2O years-Some lesg

What He Thought

The country bank had been robbed. It was discovered that the safe was blown about ten o'clock at night' It further developed that the Swede janitor was supPosed to be in the bank at the time. Quickly he was called and questioned. He replied that he was in the bank the night before.at ten o'clock. Asked what he was doing he replied: "Ay vas scrubbing de foor." Questioned further, he said that about ten o'clock when he was scrubbing the floor, a window was cut out and two men with masks on their faces crawled into the bank.

"And what did you do?" inguired the of;Ecer.

"Ay yust scrub de foor."

OREGON MILL BURNS

Incendiarism is suspected in the fire rvhich destroved the olanins mill of the Pondosa Pine Lttmber Co" Elgin. Oregon, O"ctober 26, rvith a loss estimated at $1m'000'

Under further questioning hc admittcd that hc s.w thc two men soap up the door of thc safc and light a fusc'

"And what did you do ttenl'

"Ay yust scrub de foor."

He said that the explosion same, ttre door flcw ofr, thc men grabbed the money and shoved it in a s*k, and went out through the window.

"And then what did you do?"

"Ay yust scrub de floor."

"Good Lord, man," exclaimed the questioner. "What did you think about these things you saw happen?"

"Ay tank," replied the Swede, "das ban a Hell of a way to run a bank."

NEW MANAGER AT ARCATA YARD

Don NlacCormack has been promoted from the mill staff of The Little River Redrvood Company at Crannell to the managership of the corupany's retail yard at Arcata.

East Bay Hoo Hoo Play Golf

, A. C. Horner Vins Low Gross. Lanre Woodson Low Net Vinner

_, Ar C. Horner, manager of the Western division of the chestra which played during dinner, ancl "Bobby" RobertNational Lumber Manufacturers' Association, San Fran- son, Scotch co*"di"n, who" amused the gathering for 20 ' cisco, was the winner of the low gross prize with a score of rninutes with his funny stories. 89, and Larue Woodson, Wheeler Osgood Co., San Fran- Those who played golf in addition to the prize winners cisco, won the first low rtet _prize_ at theH9o Hoo golf already mentionei inc-iuded the following: Piess Bancroft, tourn_ament held by East Bay Hoo Hoo Club No. 39 at Oak Jerry Bonnington, Geo. H. Brown, H. Douglas Cook, S. E. Knoll Co-untry Club, Oakland, October 29. Dalfon, Roy E. Hills, R. W. Driesbach, HJnry Hink, Tom -Second low net.priz_e was won by H. S. Thomson, San Hogan, J. -Walter Kelly, A. S. McCurdy, F. L. Parker, Francisco, and third_ low net was captured by Clyde I. Friiz Deitman, J. H. Rithardson, B. F. Siott, Pat Sublett, Sp_eer, zenith Mill & Lumber co., oakland. Tom McGuire, G. B. Troth.

B.Cox, pr-esident of the.club, presided at the dinner, The following did not play golf but attended the dinner: which was served at6:30p. m. in the club house, and which Phil B. Hart, H] S. Morton,-Bd..qaams, Chas. Conkey. Rod was- attended by a number of members and others who Hendrickson, Carl R. Moore, Gordon Pierce, Milf 'Hencould not be present at the tournament. clrickson, Tohn Anderson. and Rav B. Cox.

Rod Hendrickson, chairman of the club's entertainment Larue ftoodson. chairman of tlre club's athletic commitcommittee, was chairman of the 9ve-ni1S1 tee, was in charge of all the arrangements for the tourna- The entertainment program included a four-piece or- ment.

/ LUMBERMAN NAMED CHAIRMAN OF MARINE COMMITTEE

Frank J. O'Connor. of the Donovan Lumber Company, San Francisco, has been appointed chairman of the m-arine committee of the San Francisco Chamber of Cornmerce. succeding John C. Rohlfs, who has been the chairman since the committee r,vas organized, several years ago.

Edfe-Holdin{ Saws' Fait - Easy-Cutting

stifoNDs sAws

It ir jurt .r "o11y-f.ient to hevc thc bcrt tawr ia your rhop a. rny othcr Lind. Thc initi.al cort of SIMONDS SAWS

-Nrrrow Bandr, Clrculerr, or thc Plancr Saw, ir no grcatcr than othcrr of much lowcr quality. Thcn agrin, tho longcr rcnicc rad cutting quelitier malc thcm tnoncy eaverr from eny englc you tnry vicw it.

Tcll yor dcalcr yo wut SIMONDS whm ycr arc ordcrln3 rawr.

SIMONDS SAW ^A,ND STEEL CO.

lll0 Eert Third Strcct, Lor Aagclcr, Calif.

2i|8 Fit* Strcct, San Francirco, Celif.

BACK FROM SOUTHERN TRIP

Al Nolan, Western sales manager of The Pacific Lumber Co.. San Francisco. returned November 10 from a business trip to Arizona. A{ter completing his business in Arizona he attended the convention of the California Retail Lumbermen's Association, held at Hotel Huntington, Pasadena, November 6 to 8.

lv.

R. CHAIUBERTIN & C().

WHOLESAI.E, LUMBER FIR and REDWOOD

SOUTHERN CALIFORNTA SALES AGENTS FOR

THE tIITt[ RIVER

REDIY()()D C().

CRANNEL|, HT MBOLDT CO.

OPERATING

STEAMERS:

W. R. Cbrmbcrlinr.h.

Steawood

Phyltir Barbera C

OFFICES:

Hoed OGcc ' lO25 Mrtron Bldj. SAN FRANCISCO

LOS ANGELES

2t2 Chrnbcr of Councco Bldr.

PORTL/\ND-1210 Ycor Bld3.

SEATTLE-Llll Whit. Bldr.

Selling Grade-Marked Lumbe r"

By Kenneth Smith, Secretary'Milr gc',

Lumber and Allied Pnoducts

In*itute of Southcm CiiforniN-

Address made at the Annual Convention of the Cdifomia Rct il Lunrbccmen's Association, November 61 7, and E, Pasadcoa, C-elifornia.

One of my treasures is a small, thin, unimpgrt-an! looking brochure wiittett in 1922 by -y friend, Axel Oxholm, titled "Grade Marking of Lumber." From the day I read it, converting lumbermen to believers in grade-marking has been one oi-the pleasures of life. Trained in the export lumber btrsiness. trhere grade-marking had been practiced fgt scores of years. thi wonder to me rvas, and still is, that it has taken so long for it to win acceptance in the retail lumber field.

In 1925 Mrs. Fraser asked me to talk at your Fresno convention onthis nerv idea of grade-marking lumber then beginning to be advocated overthe country. At your 1927 convention, your l9B convention, yow l9D mid-year meeting when grade-marking was officially adopted by Souther-n Ciiifornia-dealers, and at your 1929 annual I spoke in advocacy of the theory and idea of selling grade-marked lumber. Ahvays an advocate of an idea. And then Earl Johnson wrote me a little note the other day and gave me one of the thrills of my life. All he said was, "We want yott to talk five minutei on "How to sell grade-marked lumber." Get that. I wasn't asked to again try to sell you the idea of selling grade-marked lumber. That note said the idea was sold, ind that what you want now is ideas that will help you sell grade-marked lumber to your customers.

In the interval since rve last met together, grade-marking has become an actuality and today I am not asking you to buy and sell on the basis of on-grade and marked lumber, bui am here to contribute something, if I can, that rvill be helpful to you in doing better and more quickly the job that you have all now agreed that you are going to do.

You may question that last statement as an exaggeration. It is today, but acceptance of the idea is growing like a snowball going dorvnhill, and the year 1931 is going to see grade-marking so firmly entrenched that you will w_o-nder it came so faJt and that it rvas so long in coming. 1931 is the year that will witness only two types of dealers left selling mixed and unidentifiable grades, the man rvho has

rvorn the rut of lumber warehouseman so deep that he cannot see over the edge to vision the new day of the lumber merchant, and the dealer who prefers to deal rvith an uninformed buyer.

Horv to sell grade-marked lumber? In these few minutes all I can possibly do is spot-light a few fundamentals.

First. Be convinced yourself that grade-marked lumber is a service to your customer. You cannot successfully sell anything until you believe in it yourself. If you still have any lingering doubt, go home and sit down with your conscience, ind two copies of the two National Lumber Manufacturers Association publications, "Taking the Mystery Out of Lumber Buying" and "Know the Lumber You Use." You will come back from that session a convert to selling knorvn quality lumber that protects the innocent buyei, or you will decide that you do not want to be a lumbeimah known for selling dependable merchandise. Up until this summer it *'as difficult and in many cases impractical for even those thoroughly sold on grade-lnarked iumber to supply it; but there is no reason today, be you the largest oi the smallest dealer, excepting only the determination not to modernize your busines.

Second. Sell everybody in your establishment the idca and the magnificent new opportunity that it offers them for serving your trade in a better fashion. Educate them first. Today salesmen must know what they. are selling, and be able io discuss quality intelligently and convincingly.

Third. Display it. Put it out in front. Put samplcs where everyone rvho comes in will see it. Get enthusiastic about it. Make everyone who comes in aware that you have made a revolutionary change in your business. No selling equals visual selling. Put grade-tnarked lumber in front of their eyes.

Fourth. Advertise. Get from the National Lumber Manufacturers Association and from the West Coast Lumbermen's Association the fine literature they have developed to help you sell grade-marked lumber, and use it rvith your

Kenrctlt S ntith

trade. Advertise in your papers, direct mail the contractors, architects, engineers, and public buyers. Then make it your business to personally call on the most influential architects, engineers, your school board, and every large buyer in your market and sell them the idea of protecting themselves by specifying lumber graded according to the rules of theWest Coast Lumbermen's Association and marked with their symbol.

Tell them that you, too, now have standards in your business. Here you have a great fundamental change in your business. You are no longer doing cracker barrel peddling. You are SELLING identiEable merchandise and you "* at least make as much fuss about it as an automobile sales_ man over a nerv gadget. Capitalize the statement of presi_ dent Hoover that. "The grade-marking of lumber seems to b,e particularly importani because, uniik. any other article, the quality of rvhich can be,analyzed. the g.ading of lumbei depends on judgment founded upor, "*p"rI"nce.'i

Fifth. Make an especial personal drive on bankers and building and loan companies and mortgage companies. Sell them on the protection to themselves In"specifying gr"d"- marked lumber from the standpoints oi retiabitiy, il,rifor-_ ity, eco_nomy and for the assurance it gives that in the event the property- unfortuitously comes bickinto their p"r..i_ siorr they will have the tremendous sales advantage o'i b"ing able_ to point out that the house was built of i'umber orrl grade and guaranteed by the grade marks of the West Coast Lumbermen's Associationl , L^y personallv before them the statements of financial leaders endorsilg grade-marking for the protection it af_ 1919,. I.ldgls.. .lust one is that of Wm. S. euinter, president ot the United States League of Local euita;ng and Loan Associations, Washington, D. C., who says, ,;The use of grade-marked lumber alone would justify " building "rso_ ciation to make a larger loan on a- homi because i? gives assurance of good construction material., _ Sixth. Keep everlastingly at it. Do not be faint hearted. Do not give the dealer who is still peddling unidentifiabG lumber any chance to unsell your customer. Believe in it yourself. Be enthusiastic about it. Get every man, woman and child in- your_organization and in your f-amily enthusiastic about it, and about what a marvilous revolution it is going to work in the retail merchandising of lumber. Get the men who furnish the money for build'ing to demand-it. Convince the specifications writers that they protect themselves and their clients by demanding it. Convince the speculativb builder that he can add a superb selling point by putting himself in position to prove that guaianteed grade-marked lumber went into the construction of the property he is offering.

Advertise to the home owner. And do it over and over and over. Do not send one piece of dire,ct mail and then forget about it. Keep right bn reminding him at regular intervals. Keep your copy fresh. Build up one reason in the first piece of copy, another in the second, a third in the third advertisement, etc. Then go over it allagain. Say it differently, and in a fresh manner, if you can, but above all, say it over and over, again and again and again. Never forget that until every dealer sells'it and every buyer buys it, there may be someone left who still has not heard or understood the story. Remember how long it has taken you to believe it.

How to sell grade-marked lumber is the least of your worries. Be happy that you have something to sell besides just lumber. Start out to make the most of your golden op- portunity. Every time you turn around use this handle that you have to lift your business up onto a higher plane and you will find that it is the greatest boon that has ever corne your way. Thank Fortune that you have it and go out and use it to revitalize your business.

And

Fully

If

Wholcralerr

DON'T QUrr

When things go wrong as they sometimes will, When the road you're trudging seems all uphill, When the funds are low and the debts are high, And you want to smile but you have to sigh, When care is pressing you down a bit, Rest if you must, but don't you quit. Life is queer with its twists and turns, As evet'y one of us sometime learns, And many a failure turns about, When he might have won had he stuck it out. Don't give up though the pace seems slow, You may succeed with another blow; Often the goal is nearer ttran ft seems to a faint and faltering man. Often the struggler has given up When he might have captured the victo/s cup. And he learned too late when the night slipped down How close he was to the golden crown. Success is failure turned inside out, The silver tint of the clouds of doubt. And you never can tell how close you are, It may be near when it seems afar; So stick to the fight when you're hardest hitIt's when things seem worse that you mustn't quit.

THAT'S ALL

She was standing near the rail She was looking deadly pale, Was she looking for a whale? Not at all.

She's her mama's lovely daughter, Casting bread upon the water, fn a way she hadn't oughter'That's all.

First Actor-"A famous restaurant has named a sandwich after me."

Second Actor.-"!t/hat sort of a ham sandwich is it?"

A MOTORISTS PRAYER

Teach us to drive through life without skidding into other people's business. Preserve oru brahc linirrgt so that we may stop beforc wc go too far. Hclp us to bcar the knocks in our own motors and cloac our ears to thc clshing in other people's geara. Keep alcohol in our radiators and out of our stornachs. Absolve ur fpm ttc mania of tryrng to pass ttre other fellow on thc narro'r road- Opcn our eyes to the traffic signs, and kecp our fcct oa thc bralce.

INTOLERANCE

This little globe, which is but a merc spcct, travels through space with its fellows, loet in immcnsity. tan, a ct'eature about five feet tall, i8 certainly a tiny rhing as compared with the rrniys6sl Yct me of thcac tible beings declares to his neighbor, "flearlcn unto me. The God of dl these worlds spcakr witrh my voice. Thcrc are billions of us wee ants upon thb earth" but only my ant hole is precious in God's sight. All others arc ctcrndly damned by Him. Mine done is blesscd."-Voltaire.

HE WAS TOUGH, TOO

"I am a man of few words," annormcd thc hard-boiled contractor to the new operator. "If I beckon with my 6nger, that meians come."

"Suits me," replied the new employec. "I'E a rnrn gf fss words myself. And if I shake my hcad" that means I 'i'r't coming."

THE PACKAGE AND THE GOODS

An attractive package lcssens salcs rcsistance. Crood looks will always help mate the 6rst salc. fbc qudit5l tbc customer finds inside thc package must dictatc futurc salcs.

TRUE

A man's real limitations arc not tte thfuEs hc wants to do, but cannot; they are things hc ougbt to do, but does not.

Paul E. Overend Appointed

Hoo Hoo State Counselor

Paul E. Ouerend

_ Paul E. Overend, Sacramento, Manager of the Insurance Department of the California Fruit Exchange, and Northern California Field Representative of the Cilifornia Retail Lumbermen's Association, has been appointed Hoo Hoo State Counselor for California by H. S. Mbrton, Jabberwock gn lhe Supreme Nine. He is- a former .e...iary of the Peninsula Hoo Hoo Club and also a former Vicegerent Snark of the Monterey District. He is a member 6t tne Oakland Hoo Hoo Club.

Mr. Overend is a native Californian and was born in Oakland. He has been connected with the Northwestern Mutual Fire Association since 1923 and after spending five years at the company's Los Angeles office, he was traisferred to the Northern CaliforniJ District at which time he was also appointed Field Representative for the State Asso_ ciation. Prior to that he was connected with the Great Western Electric Co. at _Vancouver, B. C., for five years, and later with the General Electric Co. at portland, Oiegon. He lvas with General Pershing's Expedition into Mex"ico, and also saw servi,ce overseas during the World War.

L. H. Mills Again Heads pacific Coast Loggers

Lewis-H. Mills, Tidewater Timber Co., portlancl, Ore., was re-elected president, Walter M. Leuthold, Deeri park I umber Co., Deer Park, Wash., was re:elected vice-presi- dent and A. Whisnant, Portland, Ore., was re-elected i..r.tary of the Pacific Coast Logging Congress, at their 2lst annual meeting held at Victoria, E. C., October 22 to 24.

^ California is represented on the executive committee by Gordon Manary, The Pacifi,c Lumber Co., Scotia; T. E. Jackson, Fruit Growers' Supply Co., Susanville, ancl C. L. Mullen, San Francisco. W. W. Peed, Eureka, is an ex- officio executive member.

_ Arizona.is. represented on the executive committee by I. B. Koch, Arizona Lumber & Timber Co., Flagstaff.

JAMES L. HAIL

, MaiI, Wirc or Phone Your Specicl Inquirtes f or Lumber - Piling - Shingles - posts

Railroad and Car Materials - Mine Poles

Presrure and Opel Tank Creoroted LUMBER.PILING-POLES

1022 Mills Bldg. . SUtter l38S - San Francisco

Agcntr, Chae. K. Spaulding Logging Co. Specialists in Mixeil Cars anil Special Lis&

We Carry a complete stock of both kiln dried and air dried PORT ORFORD CEI'AN

I,et us take cate of your orders with our

"Red" Wood

Buy! Build! Sellt Help California hold prosper- ity. Keep Callfornians at rork by using Callfornia nade products. Redwood grown and nanufaotured in your State is a L00% California product whioh nerits your patronage.

sAN FRANcrscoottt*t ro, ANGELEs

Crocker Building Lane Mortgage Bldg. Phone SUtter 6170 Phone TRinity Z2Ez

F*, B.I;:?"riro.,,i"

M ernber California Redanod Association GAHFonilt

REDWOOD PORTABLE POULTRY HOUSE (UNIVERSITY

OF CALIFORNIA TYPE)

Using stoc{ sizes and economical tengths and grdes of Colif ornio Rcdwood lumbcr

prepared by Max E. Coo[, Farmstead Engincct, Agicultval Dcpattnent, CaliforrrioF.cilutooil Associ,ctiol' Copyright I930-

n-t HIS Bulletin illustrates a tyPe of house originally I recommended by the University of California for use in town or suburbs as a "Back-Yard" poultry house. It will accommodate l8 Leghorns, on a basis of 3l square feet of floor space to the bird-

It is also admirably suited to any of the following alternate uses:

I Brooder House, accommodating 125 chicks on a basis ol % sq. ft. to the chick

2 Colony House for rearing young stock on range

3 Breeding House for special matings and prize birds

4 Smatl Hospital Unit

In the form illustrated, this house is readily set up or knocked down, or it may be made portable on skids to be moved by team or tractor.

If in a fixed location, it should be underpinned or blocked up above the ground, with space under well ven-

tilated. This space may be utilized as additional sbaded mn if made readily accessible lor cleaning-

The Redwood floor in this house insures a dry floor and one that is easily kePt clean.

To make the house cooler in suruner' the roof panel may be temporarily blocked up a few indres at rear wall, or by increasing the height of the front wdl six indres. roof may be laid with Redwood shingles-a nonconductor of heat and cold---thus securing a perrnanent' wind and weather-proof roof.

As a "Back-Yard" poultry house, the total ar€a required for this house and run (with sPaoe reserrrations for alternate run locations), is 20f x 32'.

As colony houses for brooding and rearing, they should be placed from 80 to 100 feet apart. The portable runs are useful in confining the flocks until they learn their respective quarters.

Ask for Suggested Luwber and. Cutting List and "Directions for Construetingf'-

The aboae is the seaenth of the series ol agricultural bulletins and supltlementary trade hel|s, uhich by reason of thcir cdrcational ztalue to our readers we are pubtishing by arrangetnent Toith the California Rcdzuood Association,24 Californb S,rcct, Satr F rancisco.

THE CALIFORNIA LUMBER MERCHANT

Exhibit to Show Sixteenth Century Home Architecture

During the 16th century in England there was developed a type of home architecture which has been an inspiration for architects ancl home builders ever since.A very interesting collection of photographs of these homes rvas made by Benjamin B. Horner, Associate A.I.A., on a recent trip to England and will be exhibited until December first in the Architects' Building Material Exhibit, Los Angeles.

The collection includes many photographs of the half timbered houses which are found inall parts of England. These houses were first made with the roof resting on the ground and only a small opening in the thatching for a doorway. Later side walls were added, and still later the roof was raised uD on these walls. The timber work was an oak skeleton with the space in between the franrc.$lled in to make the walls. As there were no nails to b-€ffdd in those days the frames were joined and pegged., t''t,,

The oak used in these English cottages was all Se?ected and seasoned, with no regard to the amount of time "spent doing it. The bog oak was made by soaking the lumbe.r for 40 years, making it necessary for fathers to buy the lumber they expected their sons to use. Because of the great weight of the stone roofs used in some locations the timbers had to be unusually large. Mr. Horner reports having seen one oak beam 26 inches wide, 12 inches thick. and 25 leet long.

World War Ace Will Talk to Help Hold Prosperity Says East Bay Hoo Hoo Redwood Folder

Lt.-Col. Livingston Irving, U.S.A.C., will be the speaker of the evening at the regular dinner meeting of East Bay Hoo Hoo Club No. 39, to be held at the Athens Athletic Club, Monday evening, November 17, at 6:@ p.m. Alt lumbermen are welcome.

In sending out the notices for this meeting Secretary Carl Moore requests that members make a note of the time and plac'e of the annual Christmas party, u'hich will be held at the Athens Athletic Club at 12:@ p. m., Saturday, December 20.

An attractive poster issued by the Rewood mills contains tl-re appeal to buyers of lumber to HELP CALIFORNIA HOLD PROSPERITY by buying Redwood and thus keep employecl the 6500 men engaged in the production of this wood. Among the arguments presented in favor of this idea is the potent one, that the Redwood industry spends $10,000,000 yearly in California.

Lumber.dealers have been asked to display this poster prominently, and a two-color folder containing the-arguments set forth in the poster has been supplied to dealers for distribution to their trade.

Dorcthy

Si*teenth Century Home Near Rye, England.

Lumber merchants can expand their burinerc by Ereeting the popular demand for Truron Stecl CacemJntc. Standard unir are now evdlable witfi either Rol-up Screenr or Hinged Screenr. Bo-+ Casementc a;d Scre€E combine hieb qu.lity eith low coct. Out Loe Angeler factoty, locd rrarchoures and Pacific o6cer inrure prompt rervicc. Write for deder plan.

TRUSCON STEEL COMPANY

Pacific C,oagt Factory, Lor Angeler

Announces Changes in Sales Organizatron

With the acquisition of the Pope & Talbot yard in San Francisco on November l. Chas. R. McCormick Lumber Co. announce the following changes in their sales organization:

Most of the personnel of the Pope & Talbot yard will continue under the new ownership. F. L. Dettman will be manager of the yard, with Ed Allen as assistant manager. All jobbing and retail business will be conducted from the yard.

Jas. E. (Jimm-v) Atkinson will continue to handle sales for all-rail shipment into California for Chas. R. McCormick Lumber Co. of Oregon, and will also looh after job' bing sales from the yard.

Floyd W.Elliotwill continue to handle wholesale cargo sales for delivery into San Francisco, Oakland and other Bay points.

Geo. R. Kendrick will call on the trade on the Coast route from San Francisco to San Luis Obispo, also covering Nlarin, Sonoma, and Napa Counties and part of Alameda County.

E. G. (Dave) Davis u'ill call on the trade in the Sacramento and San Joaquin Valleys from Chico to and including Bakersfield.

Both Mr. Kendrick and Mr. Davis will be glad to quote dealers on cargo shipment to San Francisco, thence by truck or riil to destination; also on all-rail shipments from the North, and for jobbing shipments out of San Francisco stock.

The company also wishes to announce that for thqptesent they will maintain stocks at both the old Bope & Talbot yard ai Third and Berry Streets, and at McCormick Lumber Terminal at Islais Creek: and that in the course of a few months all operations rvill be transferred to McCormick Lumber Terminal.

STNTRON ilOTORLESS ELEgTNIG HATTDTERS

"Ooly the Piston novest' Yz to 2-inch Dritling Capacity.

Werghts lo to2o lbs.

Priced at f IOO and up.

Erccerlc ltrltrrr all Srzcr

Portebte GEldcrt end Bcnch TYtnr

Gotrccete Sulteccm

ttrand Flcdblc thstt rnd EqutPncot

Efcctrlc Eend terr

Sandcm . Po[rhcm . Brrllcm

II. N. THACKABENRY

These announcements were made for the company by JWalter Kelly,District Sales Manager who conclu_d_ed_ by saying: "Wilh the change in set-up the Chas. R. McCormick Lumber Co. feel they are going to be able to offer the trade even better service than they have been able to render heretofore."

Mrs. F. fI. Morrison

Mrs. Frances Hannah Morrison, mother of four sons who hold important positiohs in the lumber br'""iness in Oreg-on and California, bne son who was formerly in the lumber manufacturing business, and one daughter, p-assed away at her home in Portland, Saturday, October 25, at the age of 73 years.

Mrs. Morrison's sons are L. A., of San Francisco, California representative of Eastern & Western Lumber Co.; William H., of Los Angeles, Southern California and Arizona representative of Weyerhaeuser Sales Comp-any; Lee B., of Portland, with C.D. Johnson Lumber- Company; Earl R., of Portland, with Eastern & Western Lumber Co. and Harry f., of Portland. The daughter is Mrs. R- C. Keeney, of Mobile, Alabama.

The- funeral was held in Portland on Monday, October 27. The remains were forwarded to Eau Claire, Wis., for inferment, and were accompanied by Mr. L. A. Morrison.

TMPRoVEMENTS AT REDwooD

crrY

West Bay Lumber Co', recently completed a mill building at their yard in Redwood CitY.

William H. Talbot

Word of the sudden passing ofWilliamH. Talbot November 5, at his Hillsborough, Califo.rnia, home was a distinct shock to his hundreds of friends in the lumbei industry. Mr. Talbot, who was born in San Francisco May 24, 1858, and so was in his 73rd year, had been prominently identified with the business development of the Pacific Coast for a full half century.

He was one of the five children of Captain William C. Talbot, the pioneer lumberman who is credited with bringing one of the first, if not the first cargoes of lumber from New Fngland in the busy days of '49. Captain Talbot, with A. J. Pope founded the firm of Pope & Talbot, to the executive management of which William H. Talbot succeeded on the death of his father in the early eighties. Associated withWilliam H. Talbot in the business for many years was his brother, the late Frederick T. Talbot. Since the latter's passing, William H. was the sole directing head of the vast Pope & Talbot interests, which included mills and timber holdings in the Northwest and a varied group of activities in California. Tust a few davs before his death Mr. Talbot concluded neg6tiations dispbsing of the Pope & Talbotretail lumber yards. in San Francisco. to the Charles R. McCormick Lumber Co.

Mr. Talbot was a director of several banks, including the Wells Fargo Bank & Union Trust Company of San Francisco. He was also a prime mover in the formation of the Douglas Fir Exploitation and Export Corporation, and was its first president. This post, which he first took in 1916, he held for many years.

In the days before the San Francisco fire Mr. Talbot was one of the most colorful figures of the California Street financial and commer,cial district. He was an ardent, public spirited citizen of his native city and his influence extended into high places. Mr. Talbot was twice married. His surviving widow, the former Susan Darneal, whom he married in 1917, is left to mourn, as are three children by the first marriage, Miss Vera Talbot of Hillsborough, Frederick C. Talbot of Seattle and William C. Talbot of [,os Angeles.

S. F. Hoo Hoo Meets Nov. 20

Another large gathering is expected at the regular monthly luncheon meeting of the San Francisco Hoo Hoo Club to be held at the Commercial Club, Thursday, Nov. 20. There will be a speaker on the subject of football, and a pair of choice seats for the big game between Stanford and California will be given away as an attendance prize. Tommy Tomlinson and Dr. George Eveleth will provide collegiate music.

Frank O'Connor has consented to be chairman of the finance committee for this year's Xmas party. Announcement is made that the club will take care of poor children from different parts of the city this year, instead of concentrating on the entertainment of children from the various orphanages.

Redwood Association Annual Postponed

The annual meeting of the California Redwood Association which was to have been held in San Francisco November 18, has been postponed until December, it is announced by R. F. Hammatt, secretary-manager of the association. The date of the meeting will be announced later.

BDDWOOL... More than JfTST LUMBDB

Redwood is more than lumber . . it is etrength, beaut/: color and durability. it ie a product that plays a full part in raising the ordinary dwelling to one of digtinction and charaeter. It combines many construction featuree not found in other woods it is eelumber of distinction."

For the roof, foundation, joisto cornicee for the exterior and the interior, Redwood fille all requirements.

Redwood from Hammond'e is cut from choiee timber stande and is well manufactured.

Stocks in all grades and sizes, alwaye on hand.

So. California Division 2010 So. Alameda St. Los Angeler

Mills: Samoa, Calif.; Mill City, Ore.; Garibaldi, Ore.

(Thc Clcaring Houte)

This Column of "'Wants" and "Don't'Wants" is fon

The Fellow Who \Mants to Buy

The Fellow Who Wants to Sell

The Fellow Who Wants to Hire

Rate: t2.50 pq colutnn inch The Fellow Who Wants to Be Hired

FOR SALE

Planing Mill Machinery for sale. All modern, nenr 3 years ago. Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8460.

ATTENTION LUMBERMEN

Just starting a chain of small lumber yards. If you are tited of being a Poll Parrot and being jipped out of your bonus and want to use your own initiative, be your own boss, get on the band wagon. All managers must invest in their yard they manage. Your money secured one hundred per cent on the dollar. All correspondence strictly confidential. For further information address Box C-351 California Lumber Merchant.

BUY OR MANAGE-YARD

Will accept management of a yard doing not less than $60,000 annually and will invest substantially if mutually agreeable-or rvill buy a good yard for cash. In either case will not consider less than a trvo 1'ard or over four yard point. References exchanged. Address Box C-355, California Lumber Merchant.

Peninsula Lumbermen Meet

San Jose and Peninsula lumbermen and members of Peninsula Hoo Hoo Club No. 58 held a rvell attended dinner meeting at the Gumrvood Hotel, Palo Alto, I\fonday evening, October 27.

President Jim Farley and three directors headed a delegation of 10 from the San Francisco Hoo Hoo Club, and Ray B. Cox, president of East Bay Hoo Hoo Club led a delegation of similar numbers which included H. Servall Morton, Supreme Jabberwock, and Secretary Carl R. Moore.

E. H. Galpin, president of Peninsula Hoo Hoo Club, presided.

Brief talks of Hoo Hoo matters were made by Jim Farley, Ray B. Cox, and H. Sewall Morton.

Announcement ivas made by the Supreme Jabberrvock of the appointment of Fred Boes, Hubbard & Carmichael Bros., San Jose, as vicegerent snark of the Monterey District, while includes the Coast Counties from San Mateo County to San Luis Obispo County.

"Tiny" Thornhill, of the coaching staff of Stanford University, was the speaker of the evening, and his talk on football was much enioyed. G. W. Williams entertained with Scotch songs.

RED DANGER FLAGS

Try ao Ordcr of 5f$2.5O

Csnmccd F..t Gdn

SFGid Pds o Rocrlr.d f-r1: Otdtt

Sad SkGd oa frttahl .d D.drll WEd

ALBERT B. TUCKER

llE No. Ccdrr StGladelcPhonc, Douglrr f56&f

EXPERIENCED YARD UANAGER vyANTS CONNECTION

Experienced yard manager wants connection as manager -assistant manager-or collector of country or suburban yard. Has record for creating business and collecting what he sells. Ten years' experience with same firm and has request to return at any 1ime. Is thirty-six years of age, married, speaks German fluently, and some Norwlgian. Address Box C-353, California Lumber Merchant.

A-I SALESMAN AND ESTIIIATOR \I|ANTS POSITION

Responsible, experienced retail lumber salesman and estimator, office or yard, desires connection. Will work two weeks gratis to qualify. Have managed line y_a{g- _A1l references. Salary reisonable. Address Box C-354, California Lumber Merchant.

Appointed Sales Manager

\\'alter S. Kennon, formerly general sales manager of the Oregon-Stoddard Sales Co., Baker, Ore., has been appointed sales manager of the Sugar Pine Lumber Co., Pinedale.

Tt uunenMEN RETTRE AFTER LONG SERVICE

t/ - Walter Sutton, manag'er, and D. P. Munthe, sales manager of Pope & Talbot, San Francisco, retired from their positions November l, when the business was purchased by the Chas. R. McCormick Lumber Co. Both had been associated with Pope & Talbot for many y€ars.

FRED HOLMES ATTENDS CONVENTION

Fred V. Holmes. sales manager of the Holmes Eurbka Lumber Co. San Francisco, was a recent visitor to Southern California, and while there attended the convention of the California Retail Lumbermen's Association, held at thc Hotel Huntington, Pasadena, November 6 to 8.

Oak flooring is a modern necessity for home beauty and utility.

Many an older can be made in home can be modernized with new oak ma1ry cases with ordinary persistence.

flooring-a sale that

Recommend Long-Bell trade-marked oak and economy-a name on oak flooring that

flooring for its beauty, serviceability helps you make the sale.

Dealers and builders find Long-Bell able. It sells well because its merits trade-marked oak flooring regularly profitare recognized.

R.

LONG BLDG. Ltmbermen since t875 KANSAS CITY, MO.

Douglas Fir Lumber, Timbers, Door and Window Frues, Trimpak; IMestem Hemlck Lumber; Westem Red Cedar Siding and Shingles; Sout'hem Pine Lumber and Timbers; Southern Hardwmd Lumber, Timbers md Trimpak; Oak Floring, *CELLized Oak Floring Strips, +CELLized Oak Flc Planks, *CELLized Oak Floc Blcks; Califomia White Pine Luber, Sash and Dors, Box Shoks; Crosoted Suthem Pine Lmber, Timbers, Posts, Poles, Ties, Guard-Rail Posts, Piling.

Roof

$ No owner wants to let a leakY roof spoil the interior o[ his home, ueale thc necessity of an expensive rc-ptastering iob, perhaps ruin valuablc articles of furniture. But that is what happens if roof leaks are neglectcd. This is a hlghly potent salcs argument . . and an absolutely truthlul one . . for Weaver-HenrY dcalers, roofersand contractors. lt should bc particularly stressed to all prospects, because o[ the aPproaching rainy scason, which givcs it much weight. { \(eaverHenry dealers are working closelY

with roofers and contractors. And \(cavcr-Henry Corporation is working closely with its dealcrs. Now is the time lor utmost co-opcration. Exceptional service . . . from lactory to dealer, to rooler or contractor, to the uftimate customer ... cxceptional sewice is thc' onc element, along with intensivc prospecting for new customcrs, that will increase sales. . { Wcaver-Henry dealers remcmbcr this is the open season for re-roof sales. Scotcs o[ homes will be reroofed.Why not make the maiority of themVeaver-Henry iobs?