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Mug is a free biannual magazine devoted to Fashion, Clothing, Art and Design and to all that can influence people’s lifestyles. Born in 2001 as a special container for stimulating hints and clues from all over the world, the magazine has evolved over the years into a project that can merge technical, social and historical contributions - like the ones it offers in showcases that go deep into the history and the evolution of a specific accessory or item of clothing – with more specifically editorial ones which provide information and communicative material concerning new brands and up-and-coming designers. Furthermore, each issue contains an article devoted to a single fashion designer, a section entirely devoted to art and a selection of the most important exhibition events linked with the world of clothing. The magazine continues its research on the most important places of world fashion as well as on related business activities (multi brand stores, concept stores, flagship stores...