The California Lumber Merchant - March 1926

A "detail" that Proves the Superiority of DURA 7 PIv Flush Doors!

The 7-ply construction is clearly illustrated. It was adopted by us for reasons gained from our experience and consultation with other panel manufacturers.

It is equally balanced-three perfect units:

A. Face Veneer.

B. Cross Banding. ( au :t"jT;,:""

C. Back Veneer. ,

D. Approved core of narrow strips scientifically glued with waterproof glue set under hydraulic pressure.

E. Mortise and tenon joining of stile and side rail, running full length of door.

F. Hardwood dowels arranged so door is thoroughly held by dowels.

G. Edge Banding, same as faces veneer.

H. Three-ply construction, same as A. B. & C.

Cadrralla l:y Sibson Co.

Mote Screeta Door Business

this year is through handling Hipolito Screen Doors and Window Screens.

Their outstanding quality is the result of careful workmanship, highly standardized factory methods and the best materials.

Only California Sugar Pine, chosen for its nonshrinking, non-warping gualities, is used. Quantity production keeps prices dervn-gxtensive advertising helps rnake Hipolito Screen Doors and Window Screens popular with the building trade.

Here are shown forty million feet of air-dried Redwood uppers f.rom which immediate shipment can be made of "siding, finisf, battp-ns, qoutdi_rus, ibrumni,-ta G,;'i;;;; .il;;;

PHIL B. HART

M.THACKABERRY Clrculation Manag*

Advcrtiriag

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J. E. MARTIN iilir.' Sen Ftanciaco Oftide '"" e: .c) "rcj; ".5j

'""ob:1.'hf;flcr Mgr. Portlud.Ofiie a{

Sgbecription Pricc, $2ID j Sfngle Copie:, 25 ccntr 4

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rcvoS "B .O ..qre;3 r,rso€ lIsW lp,dtrllludlll

+i .u3 ltdrnrr..lt ..S .C..ebsti Ae

Francieco O6cc znd Natlond Bank Bldg. Hourton, Texo ni arstclqr Jnrrntait:avbAl .o!t, pdmu.i noidlA "c*iloq{*ffi*#l#

The wholesale'maik& cddlioqnd tls; morning of ,thg3 3b&"nhtdleip6rihe nontb, will s.[gq'd,.9Fbrro4v-encAifle l2th, ir, ar a wholq rArunrithtlbola.il€d faazorqble, _ .fttpbgqeln$g+tq F.e.b"luary".iftie-"Lnn?$rfiC'p.f€qgqFfc s;In rhe Bay Disiriot"arrdrlean**as Angelep;._the.twq .aoh$erfptof.ldarc,freeipsc.fd ShftFd*bgriltghA,Ffh Iargeet markitc of theitrtbatlf{tocajgst about the sanrpn a[frtranorVti!&aisoi ES .. ! "c,] sJo] $. isoS' ls:tnr? e"i; be well cumflitttui.ffJqhuf;lloning comprfu{ecorqilb coutdnuararsge bqyiag in" enalbqtro&rry"Int"$ .ir; telegr"nt, r;"hf€d'bn'tHtlffiFlrors an- authority.rina thillaarlcbrrdDlrde hs bseq ng sf,capqesh"df,trc.iEqgfo S." fr"ia""o. .o! mdmuJr rdoi'T pi aongggff,srnil"rlt'fUnenbrrinpe.lhe fint_of .tberm;r1ilrhe .oi1 rcdmoJr_rroit e; . aorsmtpglprgil"gUpeqbrrinpe.the fint_of.tberm;r1ilrhe

'" DOUGLAS FIR:" Qf,Npf*$"-Ufir rblume-of. .I||ilI. qu(>.

op&e,. of tte rhte rcienelting- from.the ungwl*enLs4r*r"rne

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rorrewhat. fieie practically all,lieiio*'E lfnrt5CE;htitortria with.pricec to'o.

Scmd:-forhJytar. ".Thir ioundr s'fu:' .:ni ..zorr- r:Jznl :' VAgBeIisdrrH tfu;_larger operato.p, bq&44C€Nib frDd

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6;;I; ;I-;11-tr;id;;iiffiii"g-aeu""t "aaoroubrinerqe&lili* uesa reliable sups{5r gt m!*i"ttssn*' l.athirnot"ffid,7e"Ceiling,and'."the"deroald1noeIr!4€i,....?,:rmore!.::qgi1O Cri""U- n*U" "te tbl. ctlongu* fli*tf ' ' '' ": 'o3' r*dmni .1o1"b'"i:,,,99-.m-*";planir $ rgdosmsrir0 QilnGA. tSUtUG Are.rSG- tprel|g{tt, lFsrw' ;;$EDWOdD,.$d;k6[diifrnJite tttidacrory. fierodrnn.! xo3 $ alorlolwHQ WANTS THEtrft,?rcdmrri bnommsE sartera markut i" "nconrlagbg.b-uoi.w B{. ., hheoon6rip6iltrthcg.n -California can use c, qqftfuhtud.u *CALIFORNIA WdtlT&Eilru-frietuet remainr abor*icrmar-uCgqra:nsx*li9t qn *{'pril firs.-t,. as rnanag$[tiff g edcil

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sc ns:, 11136qrria grsibemmr rleirlw mori auqqri "erg .eolia ,aeqig

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rilE I#t6F Merchan4[299{q$q:a be held in confidencrtbrtrr.t trtdof:. in ol

ThlkRedwood This%ar

,-caPitalize on neu) demand for tbis quality ttood,

There's a powerful upward swing in demand foi California Redwood. D"eal, ers everywhere teport it.

Take advantage of this new interest. Be ready for it. Build new volume ,grea? er profits.

Tell your patrons more about Red, wood. Emphasize its amazing durabili, ty, its strength compared to weight, its easy workabilty and economy.

Government tests endorse it. Rank Redwood first among other Pacific Coastbuilding woods irithese and other important qualities.

So specifv Redwood confidentlv. Relv on it for qualipy and dependability.Make greater profits this y?ar,-by talking X r ^r fteclwooo.

Jack Ellis Announces Change

J. C. (Jack) Ellis, for the past two years Southern California manager for the Santa Fe Lumber Company, dropped a bomb shell into the ranks of the Southern California lumbermen, the other day, when he announced his retirement from the company, to enter other business, in the Bay District.

fn commenting on his change, Jack stated he felt a keen regret at severing a connection that had been as pleasant as his rvith the Santa Fe Lumber Company, and particularly with the manager Mr. A. J. Russell.

He intends going back to his former home, San Francisco, and entering the lumber game on his own hook. Definite plans have not yet been arranged.

Mr. Ellis will be replaced in Los Angeles by Mr. B. L' Burlingame, well knorvn to all Southern California lumbermen.

{

AN*OUNCE INCORPORATIO,N OF SANTA BARBARA YARD

Incorporation papers have been filed for the Channel I-umber Company. Santa Barbara, for $100,000. This is the yard sold by Alley Brothers, last month, and the' officers of the Channel Lumber Company are L. M. Meyer. C. T. Donovan and I. L'Heureux.

DISSOLVE PARTNERSHIP

H. W. Melrose, R. R. Bittinger and E. H. Stewart, who for the past six years have operated the Gardena Lumber Company and the Athens Lumber Company, have just announced the dissolution of their partnership.

Mr. Bittinger is retiring from the business, Mr. Stewart takes over the Gardena plant and Mr. Melrose the yard at Athens.

Manufacturerr:

0ENERAL PLYWOOD co.

SEATTLE

Millwork Institute to Meet at Stockton

The next convention of the Millwork Institute will be held at Stockton. on the 26th and 27th of. this month, according to announcements just mailed by Managing-Director H. T. Didesch of Los Angeles.

Complete prcigrams are being mailed early in the week of March 15th.

Mr. W. F. O'Keefe of Roberst & O'Keefe is general chairman of the affair and is taking hotel reservations.

"Advertising to Farmers"

Practical suggestion from an editorial by L. S. Gillham Company, Los Angeles Advertising Agents:

The first rule in advertising to farmers and their families is "Never talk down." Patronizing the reader is so apparently undesirable that this warning might seem unnecessary. Yet it is surprising how many able advertising men, reflect in their agricultural ".opy" a false sense of superior- ity which they personally feel toward readers whom they inaccurately visualize as "rubes."

The modern farmers is not a rube. He is very little different in most of his "reactions" from the average city business man. And as for farm women and young people-here in California, at least-it would be difficult, if not impossible, to pick out the_ farm people from the city residents in any average crowd.

But this does not mean that any style of advertising copy is suitable for addressing the farm market.

The message, if possible, should be couched in terms familiar to the readers. Or, the illustration may carry the agricultural "atmosphere." This is suggested for the'same

.(Continued on Page 63.)

Rtght'Now Deltver:f!

Dictributorr:

California Panel & Veneer Co. Los .dngeler

HARDWOOD DOOR PANEIS, DESK TOPS, TABLE TOPS, FURNITURE & : RADIO CABINET PANEIS, ETC.

TTALIFORNLA dealer!.now have the advantage of conveni- lLr ent warehoure rtockr, right at their doorr, of the hardwood panel productr manufactured by the Generd Plywood Cornpany of Seattle.

No more waiting for long delayed Eastern -ihipmentr, no more buying in excecrive quantitierOrder ar you pleare end when you pleare, from your nearcrt dirtributor.

Generd Plywood Panele need no introduction, il b qudity, to the'uade of Cdifornia and Arizona. They are the only herdwood panelr manufas{ured wert of the Rocky Mountainr, and have no euperior for grade.

H. B. Marir,Panel Co. San Francicco

What are we doing to help Retail Lumbermen?

Tfhen a new school is planned in your community-we help you get the flooring contract.

I(hen a new facto\t store or office is planned-MFMA can help you land the business.

\ffZhen people build homes-ideas, furnished by Association headquamers, help you to win them to Mapl-e, Beech o}-Birch floors-and M the order is yours.

This help is tendered, first of all, by nation-wide advertising in the magzines. But it is also concentrated in your local community by such folders, booklets and pamphlets as you see herewhich carry your name suaight to busi ness prospects. Far more than a million of these business-bringers have been used by retail lumber yards-are you getting the share of business they can bring?

The leners t FilA on Maole. Beech or Birch flooring..siqnrfr .that ihe fooriag is standardizcd and guaruteed by the Maple Flooring Manufacturers Association. wbos members Dust attain md maintiin the hiehest standuds of mmufacrure end adhirc to mmufactuting md grading rules which economically consrye every prticle of these re mkable woods. This uademrk is for L"H ".i:ffi

8itl;?.*,f.l M F MA

If you want to look at this set of sales-produters, written to cover the many uses'and markets of Maple, Beech and Birch floors, write us for a fu-ll set of samples. Then-from the list-you can select thC ones which will help you most, and get them free on requesr, with your name, address and telephone number printed on them. Get them; irse them; to help you and vour salesmen in person. and for'enclosure *ith your mail. Dr6p ,rs a line today and.see the icnral sales mes'sages, picnued on thls Page.

MAPLE FI.OORING MANUFACTURERS ASSOCIATION

1055 Stack Exchange BuiHing, Chicago

Outlining and Defining Service

Bg Jacft Dionne

I have a very interesting le,tter before me as I write.

It is from the head of a big Southern line yard concern, and he asks a difiHcult ques!i_o.. He says all modern retail l'umbermen are advertising and offering and promising "Service". That his yards are doing the same. He suggests that a yard manager oughi to know just exactly what he means when he promises "service" to the trade, ahd wants suggestions from me to be incorporated into a letter on that subject that he plans to write to his managers.

No easy problem, f assure you. Because the interpretation of Service to each lumber dealer depends ve,ry largely on the local situation of that dealer. It is humanly impossible to lay dow4 a set of rules and'say-"This is what Service means in a retail lumber business." Totally impossible.

Service is an intangible thing. It is that intangible thing which, when applied to and ad{ed to our physical stocks, translates those stocks into the language of buildings, and building functions, and building ideas, and building things.

The average retailer-the gentleman who asks for this assistance being one of them -wants to explain Service in entirely too tangible and physical a manner, and Service, in the best sense of the word, is NOT, a physical thing. It is a mental, spiritual, unnameable thing.

In your yard there is lumber; dimension, boards, flooring, ceiling, roofing, etc. They make no particular appeal, form no attraction to the human mind, as they are.

And the thing that makes them desirable, attractive, popular, is thi SERVICE the dealer puts behind them.

He KNOWS their value in building affairs.

He knows the grades, the items, the qualities that are best suited to the various building purposes. He knows how they should be used, handled, sawn, nailed, dressed, finished, painted, etc., to give them the greatest BUILDING value.

He knows the correct price of everything he has. He is able to give a round figure on a building job composed of these materials.

He advertises, displays and in every way at his command calld the attention of his trade_to these things he has fo1 sa!9. He shows them pictures, plans, suggestions of n""'#"t3;lT5',f;il,i:

service that w'r transrate the stocks into building things. Ffe sees that the stocks are properly used, to give the best satisfaction.

He keeps up with the latest thoughts, styles and ideas in building, so that his stocks may !e used in modern fashion and therefore be the more highly priled when in use.

He fulfills all his promises, gives prompt delivery of everything agreed qpon, furnishes the kind of stocks he offers, keeps behind the job ir1 the way tliat he should, is always ready with expert advice and suggestions as the building goes up, and weaves him-. self into the building project.

Tl,t" intangible things that he furnishes are much more important in the finat analysis than the_ physical stockl. And everything that he furnishes outside of the hard, physical stocks themselves, is the sERvlcE-the BUILDING SERVICE.

The lumber and building material is the suit goods in the tailor's stock. The finished, mo9ern, sgtlsflclolyr ^eco_nomical BUILDING is the completed, attrtctive, well-fitting, stylish SUIT OF CLOTHES.

The difference is the SERVICE.

The Finest Retail Lumber Merchandising Address of the Convention Season

What impressed us as one of the very best addresses we ever heard of being delivered at a retail lumber convention on the subject of merchandising for the retail lumber dealer, and the very best one by far of the crop we read this past season, will be found elsewhere in this issue.

It was given by W. W. Mcllrath, General Manager for the firm of that name, Radville, Sask., Canada, and delivered before the annual convention of the Western Retail I-umbermen's Association of Canada at Winnipeg this winter.

We got a'big kick out of it. .We believe every lumberman who reads it will get the same impression. Remember that some of the detailed illustrations he gives are not pertinent to this particular section, but the principles ARE.

His subject is "How Can We Rejuvenate the Home Idea ?"

Wish we had one as good every issue to publish.

WESTERN OREGON AND WASHINGTON PRO-

DUCED HALF OF SOFTWOOD CUT IN U. S.

DURING 1925

Portland, Ore., March 11.-Sawmills of the fir districts of Western Oregon and Washington produced 10 billion 751 million feet of lumber during 1925, and in connection with logging camps in the same territory gave employment to 71,000 men and paid more than $100,@0,000 in wages for the period, according to figures prepared by the 4L organization and made public here today. It is pointed out that

these figures are for the logging and lumbering industries of the fir districts only, and do not take;into consideration the pine operations of Central and Eastern Oregon and the Inland Empire of Washington.

Statisticians have estimated that 23 billion feet of softwood lumber was produced in the United States during 1925. Comparing thil national total with the figures for thi fir districts of Washington and Oregon, as compiled by the 4L, would indicate that close to 50 per cent of the softwood cut in this country last year was produced west of the Cascade mountains in the two states named.

Included with the fir lumber produced in the Pacific slope districts of the two states were large quantities of cedar, larch, hemlock and spruce.

Douglas Fir Export Company Elects Officers

George S. Long, Weyerhaeuser Lumber Co., Tacoma, was chosen as chairman of the directors of the Douglas Fir Exploitation & Export Company at the annual meeting of the company held at Seattle recently. He succeeds W. H. Talbot of San Francisco.

Re-elections were: President, Everett C. Griggs, St. Paul & Tacoma Lumber Co., Tacoma; vice-president and general manager, A. A. Baxter, Seattle; vice-presidents, J. H. Bloedel, Bloedel-Donovan Mills; Seattle and R. H. Burnside, Willapa Lumber Co., Portland; treasurer, E. C. Ames, Seattle; secretary, William P. Morgan, Seattle.

New elections were: Vice-presidents, M. C. 'Woodard, Silver Falls Timber Co., Portland, and William Donovan, Sr., Aberdeen. Directors, Clyde Walton, Walton Lumber Co., Everett, Wash., and Thorpe Babcock, Northwestern Lumber & Shingle Co., Hoquiam, 'Wash.

MASONIC TEMPLE BAY CIT Y, OREGON

i'How Can We Rejuvenate the Home fdea" is Title of 'W'. A. Mcllrath's ^A,ddress

See Note on Page l0

There is a modern picture, possibly inspired by Harrthorne, which the painter calls, "IIow they met themselves." A man and a woman, haggard and weary, wandering, lost in the woods, suddenly meet the shadowy figures of a youth and a maid. Their gaze becomei fixed and stills the heart of the wanderers, and their amazement deepens into awe as they gradually recognize themselves as once they were, the bloom of youth upon their cheeks, the light of hope in their trusting eyes, blythe and radiant with the glory of the dawn. Today and here we meet ourselves.

There is only pity for the man who is forever looking backward, afraid of the future, and longing for the days and conditions that are gone, but I want you to take a look at the youth you will see as you look at the shadowy picture.

ft takes most of you back to a country or village home of 20 or 25 years ago. Then you considered it wrong to play cards, to play seven up was wicked and a real game could only be played in- the hay-mow or some other unfrequented spot. You may have experimented with trying to smoke corn silks, but any boy who smoked or endeavored to smoke real cigarettes before he could grow a beard was considered to already have a smell of brimstonC about him. The discipline of the home was rigid and you had a wholesome respect for the various uses that could be made of the woodshed. The chances are more than even that there was family worship and that you were a regular attendant.

The'spirit of the home in which you are bringing up your boy is difrerent. If cards are not regularly played in ioui hbme it is -the exception., You say there is no harm in it and that it is all right for your boy to play, but when your yard manager becomes too adept at the game you let him go. You realize that the game does not mix well with business and to have the reputation of being a good card player is not a business asset.

The woodshed has been turned into a garage and its uses curtailed. - The majority of your boys who are in high school today are smoking cigarettes. You say he is foolish, but it will not do him much harm. Do you realize that there has never been a world's record made in any track event by a boy or man who smokes cigarettes? The late J. P. Watson, one of the greatest trainers of athletes, refused to waste his time trying to develop any boy who smoked cigarettes, saying he would only end in failure. Charlie Paddock goes still further and says there never will be a world's record set by a cigarette smoker. Re4 Grqnge, the idol of football, has never smoked a cigarett-e, nor has William Tilden. It means more than .we are willing to admit to have formed habits that prevent us from being the besi that we could have been. Have you ever seen a boy or man smoking a cigarette- and reading the Bible at the same time? No, you have not. for it is not done.

The brief reading from the old book, which you see in the shadowy picture, the bended knee, and the spirit of reverence, goes far in creating the_ home spirit, and ask of you to think of the rejuvenating that might be done in your home in this respect.

The training of the boy today is away from work.

, It is a common expression to hear men s:ry that they rpant to gct things fixed so that their boys will not have io work aj hard as th-ey themselves have done. The greatest asset that any boy can have ii to have learned to work from his youth up. If ybu hlvent had to struggle you ar€ out of luck, for a non-woiking boy is later a nonworkin-g-man. If you_had a really tough job requiring indifiercacc to hardship and sacrifice you would pick a man who had bccn through the -mill or- the boy who had-had a bitter fight to get an education and has a background that will make later baitles looE easy to hirn,

There are lumbermen here who have told me of the hopc they cherished that their boy would soon be carryins on the busin6ss thcl have built so carefully, yet in the very training of that boy they arl debarring him from success. There is not a captain of Gdusdv in any line ,today who djd not learn to work as a boy, and yet in- thc face. of all past experience you are not training your boy tb work.

Five years ago I left this Convention to have-a hst iisit with mv father,- and, a-mong other things, he said, one of the hardest thingi he had ever done was to tell me that I had to get out and earn riv own way through school, but it is one of the things for which I arir most thankful to him.

There are idlers in the homes of both rich and poor. but there is no-one thing that will do more to put new life int6 your homc than to have every member of that home a working Dartner.

I wonder -if you men realize just how completely you are educat- ing your_ children away from work. To give .you the definite .data on this I have prepared a chart showing what has become of the last 30fi) students who left Winnipeg High School 1920 to 1923, which allows three years for them to have become located:

I have the data covering this.in great detail, giving every line of work, should any one want further information,

It was rather hard for me to believe that with all the boys sent in from the farm for an education that only 72 returned to the land. i did not want to believe that there was not one lumberman developed out of 30Q0 and checked up on our own yard men, and we have'no high school graduates. I asked one of thi large companies to checi up on their yafd managers and they reported none. From this chart you have definite data as to just-how iompletely your boy is being headed towards a white collar job.

(Continued on Page 14)

(Continued from Page 12)

The second phase of the home idea that needs rejuvenating is that lumbermen work more.

At our yards we arc selling lumber almost entirely to farmers and small townspeople, yet we sold more radio poles last year than we sold houses br idditions to houses, and there is scarcely a farmer in our district that does not require more room for sanitary living conditions for himself and family. One firm sold three full car loads of one make of radio in Saskatchewan since August 15th last. This represents half as much lumber as all the yards in the province sold for the construction of houses during the same period, and there are seven ottrer makes of radio being sold in the province. f don't know the sales of the others, nor do I want to know. It is too embarrassing. When we as lumbermen can't sell as much lumber for homes in a district where homes are badly needed as is paid out for one item of entertainment in that home, there is something that needs rejuvenating.

Go to your average customer's home. Go around to the back door. Outside you will see a coal pile, the washing machine, a barrel and sometimes storm windows, and none of these will stand the weather for long. Twenty-five dollars would supply the material for a shiplap backshed, but it is not there. When you get inside the kitchen you are standing on linoleum that cost $21, and if it is two years old it has holes in it, and you can cover the same floor with maple fooring for $27 that will last a lifetime, yet we did not sell hardwood fooring for one kitchen per yard last year, while the linoleum people averaged 27. Go into the living-room and the chances are five to one that you will see a graphophone rather than a built-in cupboard, and graphophones cost more. On the wall you see the enlarged picture with the beautiful frame and it is a 50-50 break whether we have sold a piece of picture moulding on which to hang it. It would takc $12 worth of cement and a little bit of salesmanship to put a foor in the cellar, but the foor isn't there. One house in ten in the country still lacks a brick chimney which could bc paid for out of the dccreased insurance alonc on an average'of three years, but we havc never suggested that hc build it. You can supply the material for a cistern for your town customer for what he pays for hauling soft watcr and ice in less than two years, but there arc more shares bcing sold in fox farms in our district than cisterns. Considering the commodity we havc to sell, our showing around the house is poor. Pcrhaps the woman is to blame. We will,go to the barn whcrc thc man la supreme.

From the barnyards and farms of Saskatchewan during the last ycar we shippcd 30q000 head. of cattlc to England and twice as

many more to Winnipeg, supplied our own tables with bcef and butter, and as a side linc these same cows gave us over 15 million pounds of butter to sell, which brought over four million dollars. Surely the first consideration on the farm will be to providc a shadc for these cows from heat and flies in the summer and a sheltcr from the storms in winter. We have probably eold more poles for summer sheds than any other firm, yet our total sales were not as much as was spent in the same towns for silk stockings. I am ashamed to have to say it, but it is true that we sold more garages last year than we sold barns, and the total shingle sales of all the retail yards in Saskatchewan for the sheltering of stock was not any more than the replacement cost of the broken car springs around th9 barnyards of the province. One firm alone sold five car loads of springs and not a genuine Ford spring was sold by this dealer.

You look around a little further and see the chickens scratching as best they can to get their living, with as little cost as possible to the owner, and supplying the eggs with which he bought the flour and shoes for the entire family and finally adorns the table for his Sunday dinner. Surely we should sell the lumber for chicken houses,. but the value of the discarded auto casings in those same barnyards is more than the total lumber sales for chicken houses. The lumber qold at Radville for auto casings actually amounted last year to morc ihan that sold for chicken houses. And is it any wonder the barayard hog gives a grunt every time he passes a lumberman who dbes not spend as much time trying to sell material to shelter him as he does discussing the merits of the difrerent brands of smoking tobacco?

If we are going to rejuvenate the home idea there is no getting away from the fact that we must work more.

A little girl, nine years old, living 4cross the street from our yard, was appointed agent for the Saturday Evening Post and with mrrch enthusiasm declared she was going to bc a business woman and wanted us to fix her a desk on which she could spread her papers and do her writing. but after getting equipped and waiting a littlc she declared, "This is just monkey business. ff f want to carn moncy I will have to work for it. If I want orders I will havc to go and ask for them." She quit the monkey busincss and went out and asketl 52 people for busincss and was givcn eight orders. Too many of us nced this little girl to distinguish for us the difrerencc between monkey business and \rork.

Thcre are plenty of farmcrs without a fenco who havc ncvcr bccn asked for post business. We have Can't-Sag gatcs storcd away in our warehouses and we open dilapidated gatcs with nevcr a sugges-

(Continued on Page 16)

MAIVY LUMBER DEAIJ,RS ARE SELTING

NEPRESENT

Oregon Pine-Spruce

CAR AND CARGO

OREGON PINE PANELS

OAK and MAPLE Flooring

SOUTHERN HARDWOODS

NORTHERN HARDWOODS

CALIFORNI.A WHITE PINE

CALIFORNIA SUGAR PINE

PHILIPPINE MAHOG^A,NY

PHONE-$7IRE-TYntTE

rr3 lrour fequlfernentE

WHY NOT YOU? DEALERS FULLY PROTECTED

For earc of application BALSAM WOOL exccllr all inrulator norv on thc markct.

LTGHT IN WEIGHT

EASY TO LIFT AND HANDLE

STANDARD WIDTHS-NO WASTE

FLEXIBLE_FITS ALL CORNERS CUTS LIKE PAPER DOES NOT STFT OR LTTTER

CLEAN AND SANITARY NO POISONOUS ANIMAL MATTER

"The Wood Ineulation Worth lts Wcight in 1l/ool"

Specify BALSAM WOOL for Labor Saving

Spring!

MAGICAL WORD.

Bringa to mind the old raying, ttwhen a yormg mantr thoughts turn to love.tt

Also it suggertr the renewal of energetic Home Building, and thie year it is a mighty renewal (see the building perrnits for the fint half of Marc'h).

Are your stocks complete?

We suggeet a check up, tten e phone call for ur to send the fill-inr.

John W. Koehl & Son, Inc.

WHOLESALE Sash and DOORS

(Continued from Page 14)

tion. We havc driven across brokgn bridges and never mentioncd repair to thc municipality and possibly scen a mctal culvert installed later. We have passed houses withotrt storm doors or windows and ncvcr bcstirrcd ourselves until we saw them shippcd in from the mail-order house.

To the general managers I want to say: Don't bc afraid that you will overwork. You don't. It is what you do bctween rorking hours that i.jures your health if it is injured.

To the yard man I want to say that whatever busincsg wc have it is to you that the credit is due, but if there is any manager here who thinks he is working hard I have the figures witlr me to show that he is doing $20 worth of loafing per month, and I also have the facts here to show him how he can get his salary raised the same amount with a profit to his company and will be glad to give these to any one.

Before closing I want to repeat that the three essentials for rejuvenating the home idea are:

First, that we give more attention to the principles of life as taught us by our fathers. Second, that the boys within the home be given more work to do; and lastly, that the lumberman make more of an honest-to-goodness efiort to help his customer build up that home and, with apologies to Dean Swift, that he learn to know the thrill that comes from having helpetl to make, bud and grow a new home where none grcw before.

PRESIDENT GODFREY:

\Me havc just listened to a wonderful addrcss-an address dealing with fundamentals. We have no doubt all wondered at times where rre are going; we have noted the activities of our young people, thc dispositions, the total lack of desire to concentrate and, as Mr. Mcflrath has said, prepare themselves for what is to come.

I don't know but what I could give an illustration right in point. f have a boy. I consider him a good boy. He was home last summer from school. During the period of a few weeks I had him in a lumber yard, second man, he got S2.00 a day. In order to give him some vacation before going back to school I had him rith me for trro or three weeks prior to the opening of school. I took him to the races. I think it was Labor Day. Everybody today bets at the races. The boy had $5.00 in his pocket. I said nothing to him. Coming home, he says, "Dad, did you make any money?" I said, "No, and I didn't lose any; how did you come out?" lle says, "I lost my $5.00." I said, "\Mell, Johq it was your money; you earned it; a man has a right if he uses fair judgment, to do what he pleases with what he earns." There are too many not considering what is the

source of the money they arc spending. That which you accumulatc yourself you can do with what you plcasc, but bcar in mind tlrat ivery cent you spend. ia the loss of an efrort on sorncbody's pa.rt, and have you a right to spcnd $rat recklessly unlcss you yoursclf earncd it? I said, "What did you do?" He told me hc did this and that. They are all betting, and anyonc that isn't is wondcring why he can't do what others do. I don't believe you can develop thc youngster by removing the temptations. In the first plase, you can't rcmove them; or else you put them up in another way. I believe that in order to develop the youngster he has got to be so instructed and led as to be able to resist the temptations. But to come back to this incident. We drove home. He said, two or three timeg "Five dollrars;" then he said, '2fi days' wages shot in two or three hours." Have you got it? That boy had worked in that yard for $2.fi) a day, and he couldn't havc said anything that pleased me better than that he realized it. He said, "Dad, there is nothing in that."

LONGVIEW MILL MAKES RECORD

By cutting 736,W feet of lumber in eight hours, the west fir plants of the Long-Bell Lumber Company's lumber manufacturing plants at Longview, 'Wash., set a new record for the plant. When the mill was constructed it was planned with the expectation that 400,000 feet of lumber would be cut in an eight hour shift.

Since about September l, 1925, the west fir mill has exceeded its original rated capacity by 1-00,000 feet each eight hours by maintaining an average of one million feet in sixteen hours.

Although the present Long-Bell plants at Longview are the largest lumber manufacturing plants in the world and comprise thirty buildings under thirty-eight acres of ,roof, an east fir unit equal in size to the west fir unit is under construction and wilt be in operation in the summer of. L926.

The Long-Bell operations at Longview will employ approximately 4000 people when the second unit is finished. The west fir unit has been in operation less than two ;rears.

GRADE IIARKEID.. BEDWOOD!

...i rj -:;:r i. : .-'. .;,iql u

i;* o porrirldlll'rairi""'to"'"custsmers that wont it.:' We sgmpathize with retaileri that are striving to put , the lrmrb,er husiness on,e better basis and we nol only wish:";lhem qII teindq:;ef spccess but we would Iifte to piorl7 with them rr.herwer' a," ean, to help

bring this sbe.tt|' , l lt,.

men's Associationandno$r is being put into Marking.l', all this ,will help towards We hope, ftat better lumber merchandising. LUMBER GO. C alif ornia Reilwooil A:ssocistion ,-t:"."1,1 ' '.1 i:, -t.' ;-rr '" ,'' CO-NSISTENT HI6H QUALITY REDWOOD .' ,, . ^Oir Customen IItiII TelI You"

San Francisco I ',Y1.'. i,, :...ri.r&': "ii:/

Southern California Lumbermen Play Golf

A great day.

Friday, March 5th, was the date of the long heralded Hoo Hoo Golf Tournament, held at the San Gabriel Country Club, under the direction of Frank Burnaby as Golf Chairman of the Los Angeles Hoo Hoo Club.

Lumbermen from everywhere were invited and a good many strange faces were noticed among the contestants, numbering sixty seven in all. It was gratifying to the officers of the Club to see such a large attendance, and the play was hot and heavy for the bevy of prizes, all silver cups, donated by members of the Committee.

The eighteen hole play started at noon, with a high powered foursome led by Frank Burnaby, driving four balls straight down the course on the beautiful first hole at San Gabriel.

The players were divided into two teams, Wholesalers and Retailers, and, as it happened at the last Tournament at the Wilshire Club, the Retail aggregation was victorious with the low gross score, winning a free dinner from their Wholesale brethern. The combined score of the winning team was 3,447 strokes against 3,615 for their adversaries.

The list of .players contains a large number of very distinguished names, and is given herewith:

RETAIL TEAM: WHOLESALT TEAM:

Frank Burnaby

J. W. Heinecke

W. Riley

Roy Myers

R. H..Loveday

L. M. Rosenbcrg

J. E. Lloyd-Jones

B. Hanawalt

R. K. Charlcs

E. F. Swanson

H. J. Mullcr

S. J. Hathaway

H. A. Graham

E. G. Bctts

Al Mullcr

C. Bowerman

F. Cowell

Ray Bentley

Geo Bcntley

Gco. Lounsberry

Paul Hill

G. H. Kasler

t. Johnson

R. Emison

W. Clements

E. Stafranson

Frank Connelly

llerman Rosenberg

Frank Olson

Dave Woodhead

Frank Harris

Joe Chapman

J. C. Summers

A. L. Hoover

J. A. Thomas

M. D. Olds

Harry Hanson

Ctiff Bertstrom

H. E. DeArmond

G. V. Learned

H. F. Bowles

Bob Forgie

Mark W. Lillard

Howcll Bakcr

C. E. Lloyd

T. A. Urtason

Jamcs Tyrrcll

Geo. Melville

E. Byra

E. R. Pierce

G. R. Tully

R. S. Osgood

G. P. Pond

Art Pemberthy

PauI W. Masters

Cappy Sladc

Q. P. Yost

John Cushing

R. Fobes

L. R. Beckstrorn

L. H. Stanton

C. M. Kcllogg

H. Worthington

Ed Culnan

A. C. Mcrryman

D. C. Esslcy

Fred Golding

(Continued on Page 20)

" ntihued:fnomn$gbitf) i'"r'x';.$ii:i:rlf"li;ii'r'1:; :;Roy.-Stanton.took'lfitSt:lo'wfrretiirrl'F"lfghtibrte,lihootlng a

The"rboys were all away by two o'clock, with the last gross 83, ha1aic.al .8, net 75' foursomd turningl" tn.ii'n"al,oardsrrfi;i nu. tftitiy,;i"

Second Frize in'this{fu1it;.was t'aken:br-.!'yrnf F"g1?b.y, time for-a "6"ng-" and'for the'dinner:scheduled torstart dt ,89;t?.,77. \hen Faul Hill wll-kg.d away with First in.{tig.!t six ihirty. - -----o- :- - - -' -, , ly1l^with 85-14:72,,aid,,Al Mullerlwas.ruhrier:rrp with'9?-

with 97-24-78 and second to Howell Baker with lffi-24-76. at the tiblj. -----d --'--r- -"----J -----J

Irerman Rosenberg acted as Toastmaster in the 'even- Ti'72: i ' ' ' :' ing, turning loose a quantity of his keen wit on the fellows First honors in the third event went to S.J, $:Ihgygy "tr? t ".pit! th" -;.li"g liieiy. N.;tly ri*ty

In the fourth list D. C. Essley took first with 102J4-68

Th; t;;;; were turned over to Leo Rosenberg, one of and Ed'Gulnan footeA,the list of prize winners, coming Frank,s^ committeemen, for distribution nder the wire with 105-30-75.

There were two C"pit"i P;td ift.--Jo. Chaprnan Cup It was voted the most entertaining and successfut golf and the Jack Dionne Trophy. event ever witnessed by ?ly,qf thos:e preseiit,:,2n6 irrink

Mr. Joe Chapman, heail 6f the La Brea Materials Com- and his helpers deserve a bit of:praise. pany, and winner of the Roy Stanton cup, put up a beautiful silver cup, by far the most magnificent of all prizes ----

yet to be offered at these tournaments. As in the case with /.1 r.? r r ihe Jack Dionne Trophy, this cup must be won twice for L/alfofnfa LUmDefmen

L^- ,r^*^^_-

Al Inspect Northern lVlills

Frank Olson, head of the Olson Lumber Company, Alhambra, was the winner of the Chapman prize. Frank A party rnade up of Robert Inglis and Dr. Buckley, san turned in a gross 84 and with a 22 handicap, had the r'e- Joaquin Lumber Co., Stockton; Elmer Ellis, Palo Alto markable low net ol62, entitling him to this trgphy. Lumber Co., Palo .dlto; Elmore W. King, King Lumber

A. L. (Gus) Hoover and L. H. (Roy) Stanton, old golf Co., Bakersfield; George C. Burnett, Burnett T.umberiCo., enemies on the Wilshire course, were tied for the Jack Tulare; Frank Wright. Brey-Wright Lumber Co., PorterDionne Trophy, and the formerwas victorious in matching ville; F. Dean Preslott, Valiey Liniber Co., Fresno;.T. C. for it. Gus' name will be engraved on the cup, under that Ferger, Swastika Lumber Co., Fresno, and A. J. Russell, of Frank Harris, the first winner, and it will be retained by Santa Fe Lumber Co., San Francisco, were gueits of 'Col. him until the tournament, or possibly permanently. George H.'Kelly at 'Westfir, Oregon, where t-hey inspected Then there were eight Flight Priies; all donated by the mill operatibns of the Westeln Lumber Co., while en members of the Committee, and all in the shape of silver route to Portland,to attend the convention of the Western loving qr_ps, eirgraved with the date and the event, together Retailers' Association. While at Portland, they mcitored with a Hoo Hoo Cat. The eight cups were donated by: downtoVernonia,'Oregon,wheretheylookedoveithelarge Paul Hill, Cliff Bergstrom, Ed Tennant, Herman Rosen- mill operations of the Central Coal & Coke Co., where thEy Lerg, Roy_Stanton, L. A. Beckstrom, Frank Burnaby and were the'guests of Judd'Greenman, General Superintendeni, Charley Kellogg. and'J. E.tool, WeStern.Sales Agent.

tlses "lQ. 3 Common admitil any of the defects found in lumber, pioviding they are not in too serious combination, and providing rhe board is suitable for use as a whole for its rnost common uses,such asconcrete fl oor material, sheathing, sub-fl ooring,'roof boards, barn -boards, an{ temporary consrrucdon.'It is used for flask lumber, and for crating by industrial concerns. Box factories also regulady use rhis grade. No. 3 Common is one of the great general utiliry grades ofCalifornia Pine yard lumber

Ddeas "'This grade admits loose or unMrd sound knots, large branch'knots; an occasional knot hole, considerable heart shake, checlg pitch, or pitch pockets, any amount of ' heavybluestaininahighlinepiece, firm red rot or large worm holes. The sizes of.the defects are shown by the examples in the grading rules book.

"A type often seen in this grade

Nowwecometo No.3 Common"

consists ofpieces showing a No. 2 Common face, with the backs having several skips in dressing. Pieces split on the back for several feet when passing through the planer are also admitted in this grades.

"No.3 Common boards are available in specified widths or in random widths. The customary thicknesses arc lllft;l inch; !Y+,W2, and 2 inches. The most used sizes are nominally LllL6 and 1 inch. 'fhe tLlL6 S1S is produced very. economically in California Pine, and serves many uses to better advantage than the mofe expensive thicker sizes. kngths are 10 feet and over, with a tolerance of 5 per cent of 8 and 9 foot. The percentage of t6-foot lengths will 6e found good.

"Sfidth may be either random o.rspecified." , '

Haae ya ou book of gradkg ntles?

If not, ttrit" "Cal" ?ine for a cW. It'sfre:,

Things Are Happening in Florida!

Judging from the reports that are sifting up out of Florida, the wildness of the wild cat has suddenly become less wild, and everyone is trying to keep the boat from rocking. The following is from a recent bulletin issued by the Lumbermen's Credit Bureau, at Miami:

"Twenty-five lumber laden vessels on bar and forty more now unloading in harbor something like fifty million feet. Several boats without consignee causing some grief among those pursuing such tactics. Most all legitimate retail dealers have rvell balanced stocks.

"Building slightly off as is the case at this time of year but February sales now above same period of last year. Collections very slow, money being tight, but consider building prospect good which dealers expect to increase starting within period of sixty days and to continue good balance of year. None of dealers here are alarmed over present situation of temporary slump in building and prices can not be reduced very much as most of lumber here bought at high cost and they can not afford to sacrifice and sell at a loss.

"My idea is that market will not be reduced more than five dollars per thousand feet as even that amount will take dealers' margin of profit. Item of demurrage on account of blocking of port increased the cost several dollars per

thousand feet. Also unloading of boats difficult account of large number docked.

"Returned from Key West today and noticed two large steamers of fir unloading totalling eight million feet for points as far north as West Palm Beach."

Appeals are being made openly to the mills not to quote any reduced prices to the lumber dealers irf Florida, and in fact it is being suggested that in order to prevent too much mental stress, the mills stop quoting Tampa and Miami, and stop sending them stock sheets for a while, until they get things readjusted.

One authority reports that on March first there was 25O000,000 feet of lumber being unloaded in Florida ports, or on the way to those ports, which is SOME lumber.

All reports from Florida agree that there is a considerable slump in building. What it will amount to, and what its effect will be. will soon be determined.

The rvorld is rvatching Florida now with more than usual interest-more so even than during the past two years of boom.

One authority reported several months ago that if an average family settled on each lot that has been subdivided and sold in Florida in the past two years, the state would have a population bf 60,000,000 people.

So there are a whole lot of people financially interested in the Florida slump.

SUDDEN & CHRISTENSON

^AND SHIPPING

AGENTS

Ratznord Lunbcr Go., Ocllnbh Bor & LuDbc Erlbcrt l[UI Co., Ab€rd

Lcw|! Illll.'& |Tlnbcr O

.|.bcrdcen Lunbcr & Shlnalc Co., Aberdeen. Tgash. ,l'rrcrlcr|r illU Oo- Aberdeen, w'ash. Ilo{[ltn Lunbcr & Shlmlc Co.. Ifooulam- Wreh. ntl, 'Waah. uth Bend, WaEh. d., Wa3h.'W'ash.

J. A. Lewk Shltrailc Oo.,

STTAIIEBI

Brooklyn Rlynold

CrrDGl Jane Chrkten.oir

Gtlyr Earbor Oharler Olrlrtcrron

CltlcrlnG c. tr.tict Edlr Ohrbtc!.ol

Yhlta Edna

6lo Arctic Club Bldg. %5113:"3# $t"' em A. G. Bartrcn Brdg. porter Bldg.,, Scattle San Francirco Lot Angplcl Portland

W. R. GHAIUIBERLI]I & GO. GARG0

and RAlt

Dirtributing Agentr for Clerl-Niclcroa Lunbcr Co, Evcrctt, \f,fuh. Dcmprcy ,Lunbcr Coo Trcone'Wuf,. Dcirncc Luubcr Coo Tacomen Werh.

Brrnct Lunbcr Coo Vrncouvor, B. C. IYhitncy Coo Grribeldi, Orc.

Littb Rivc Rodrood Co. Hunboldt Bry.

909 Portcr Buitding SAN

l2d) Bdfour Bldg.

Operating Steemerr

1il. R. CLenbcrlin, Jn Berberr C Plyllir Dea F. fllalor

Steawood Bcrtic Henlon

266 Chanbcr of Corancrcc.Bldg.

t' ; I \ .'I

A National Organization

Tellovv Douglas FIR

Sorrthern Yellow PINE

Trees of UniJorrn Cornpect Texture

"Yellow Fir and Yellow Pine trees of uniform, compact texture, coupled with modern producing facilities and advanced manufacturing practice, enable us to insure-

1 -Correct Standard Sizes dry in2" and under all of I -- which is kiln dried and worked after seasoning-

2-- Correct grades-

2 48 hours dispatch of any size and length (to 42') 1t-- in Fir timbers_

4-- Close Grain Clears (ln Fir S0% V. G.)"

SANTA FE LUilBER COMPANT

(-d. J. "Gultt Ruraell)

Dictributorc in California and Arizona

CENTRAL COAL & COKE COMPANY (Oregon-Ancrican Lumbcr Co., Vernonia, Ore.)

So. Calif. Officc San Francisco, Calif.

Gencrd Officc:

St. Clair Bldg"

16 Californie Strect.

I^os Angeles, Calif.

397 Paci6c Electric Bldg.

J. E. Ellir, Agent

ssSudden Servicett

CENTRAL COAL & COKE CO.' General Oftcec, Kanraa City, Mo. Represented in All Principal Citier

WSoathcrn Ptuie OId Growth YellqwFir

California White and Sugar= Pine Manufacturers Ass'n Show Exhibit at Eastern Conventions

Austin Black, advertising manager of the California White and Sugar Pine Manufacturers Association, has returned to San Francisco after a two months' trip through the east where he had charge of the Association exhibit that was displayed at several of the retail lumber dealer conventions. Their exhibit was shown at the following conventions: Indiana Retail Lumbermen's Association, Indianapolis; Ohio Retail Lumbermen's Association, Columbus; Northeastern Retail Lumbermen's Association, New

sale representatives to give the dealers an idea of prices of the material exhibited.

Owing to the interest shown by the dealers in the exhibit, Mr. Black says that the Association is planning to install permanent exhibits in several of the eastern cities, and to maintain a trade extension man to spend his entire time in the east calling on the architects and retail dealers. They also plan to do the same thing on the West Coast and will establish permanent exhibits in Southern California and the Bay Section.

While in Chicago, Mr. Black represented the Pine Association at the Trade Extension Committee meeting of the National Lumber Manufacturers Association. Rav Danaher, Californ,iarMichigan Lumber Co., was also a representative of the association at this meeting.

Botsford-Constantine Co. Will Handle West Coast Advertising

Seattle,'Wash., Mar. 4.-The West Coast Lumber Trade Extension Bufeau announced here today that they had selected the,Botsford.Constantine Company to handle their advertising campaign foq pashington and Oregon lumber.

The bureau also stated th4t subscriptions to the fund are now in excess of $300,000 a yeai, and the directors feel sure that the $400,900 mark will be reached in 30 days.

York City; Michigan Retail Lumbermen's Association, Detroit; Illirtois Lumber and Material Dealers Association, Chicago; Wisconsin Retail Lumbermen's Association, Milwaukee, Northwestern Retail Lumbermen's Association, Minneapolis, and the Southwestern Retail Lumbermen's Association, Kansas City.

Mr. Black stated that all the conventions visited were largely attended and among the subjects discussed were "Better Coast Accounting," "Advertising," "Merchandising Service," and "Grade Marking and Trade Marking." IIe stated that there 'was a very general feeling of satisfaction among the dealers using California Pine as to the quality and grades received in the eastern markets. At the New York, Michigan, and Illinois conventions, he said the dealers were particularly interested in the Select Grades exhibited, while the retailers in industrial sections were interested in the Shop Grades.

At the Kansas City and Minneapolis conventions, H. C. Sims, Association Inspector, had charge of the exhibit, while at all the meetings, Mr. Black stated that he had the cooperation of the White and Sugar Pine mill and whole-

m'bihdf'Bi Jfield forliloiStlte

Progressive lumber merchants go af ter every profitable market. A new field has been developed for MOISTITE-Ihe waterproof sheathing and lining paper. It is used to line freight cars.

MOISTITE keeps out the moisture and cold of winter, and the heat of summer -and helps to maintain an even temperature in the car. Shippers are anxious to keep perishable products in good condition so that they will bring top-notch prices in the eastern states.

Many of the largest shippers are using MOISTITE to bring them greater profits. Wide awake lumber merchants are cashing in on this new market. MOISTITE Car Liner means sales in big volume and brings a i:rofit to the lumber yard merchant which he otherwise would not receive.

Write to the nearest division of the Zellerbach Paper Company for further details. Let us tell you how we can help you in developing this profitable market.

ZELLERBACH PAPER COMPANY

A. L. MORLEY NOW ASSOCIATED WITH W. R. CHAMBERLIN & CO.

A. L. (Al) Morley, popular San Francisco lumberman, is now associated with W. R. Chamberlin & Co. the rvell known wholesale lumber distributors. "Al" will represent the Chamberlin interests in the Peninsula, Coast Counties, and Bay District territories, where he has called on the retail lumber trade for the past four years. He was formerly connected with the A. L. Mahoney Lumber Co., and prior to that represented the California & Oregon Lumber Co. for over three years. "Al" is an active member of the Bay District Hoo-Hoo and has a large acquaintanceship with the lumber trade of California.

BEN OSLIND A CALIFORNIA VISITOR

Ben Oslind, of the Coos Veneer & Box Co., Marshfield, Oregon, has been a California visitor for the past three weeks where he has been calling on the lumber trade. While in the Bay District he was a caller at the offices of the H. B. Maris Panel Co., their Northern California representatives.

GROVER GEARHART CHAIRMAN AT HOO HOO LUNCHEON

Members of the Los Angeles lloo Hoo Club were entertained at the meeting on March 4th by Mr..Grover C. Gearhart, manager of the hardwood department of the Hammond Lumber Company.

Several reels of pictures were shown, taking the boys through a modern hardwood plant.

"Hank" Urges Action With Cartoon

Reproduced herewith is a clever cartoon, from the nimble pen of "Doc" Hunter, of the Millwork Institute of Califor-

nia, broadcast to the members by Managing Director H. T. Diesch.

This is the first of a contemplated series of stories by picture, pointing out the evils of some methods of practice and the benefits of united effort.

in Douglas Fir luqrber, than in any other wood.

20.-Hean framing, or llooring for porches,orall heart comices or planch boards easily obtained from regular shipments of Long.Bell trade.marked Douglas Fir.

2l--All lrean picket fence rails or

marked Douglas Fir.

the worldts most useful building wood- ti,F'"Il;"::'"",1":li.textu're or Douglas Fir 'iptltfi[i.:;-;"i"ffi

-with the Long.Bell Trade Mark o??t!'JJ;.",

and adopting the

Douglas Fir today has a greater 5.-Long-Bell trade-marked Doug- Douglas Fir lumber is dependable t" :;ilffi:T;:::TJ:t::sj:it5a::e; variety of uscs than any other rvood. las Frr timbers may be had in lengths any construction. for the superior quality of Long-Bell

Frombeautifulflooringtotheheav- up to 80 feet and of any commercial l3.-Long-Bell dry kilns at Long- trade.marked Douglas Fir. iest construction, its qualrties adapt size, view, r0?ash., are of the latcst design, 25.-Douglas Fir timbers may be this lumber product to a variety of 6.-Long-Bell Douglas Fir lumber having the latgest capacity in the stacked solid forstorage; beingpracuses in which texture, strength and and timbers are straight and free from Pacific Northwest, and the kiln drying tically all hean, no harm results. beauty of grain often make exacting crooks or kinks. is scientifically conttolled, which as- 26.-Douglas Fir lumber is pleasing demands.

?.-Straight dimension makes sures properly cured lumber. in appearance.

So important, in fact, is an intimate straight walls and level floors. Long. 14.-All growth and fibre -

2|.-Douglas Fir lumber is knowledge of Douglas Fit today that Bell trade-marked Douglas Fir di- stress are eliminated in G ^ - well adapted to use in silos, this complete statement is made. mension stays straight, and flooring, this proper curing in SIEE& tanks, porch floors and in rn

that lumbet must perform dimension and common boards tumbet ,;k""T';'"i;, ffit# in home construction. -*, arc all fuan and more than 78 perfectly and retains it. \bE% 29.iDouglasFirflodringinPueblo, construction' .R, 1'":':*:""?11ffff:TJi *f.1illt,;Ti:::0.. --8"'P' c.1?".int',3ii':rTJlH;:.'fftf;

For industrial con- / struction Dousras Fi'l %* o5':b':#l#fill'**., T:J[*ff:l?dt?"tJnT*'r.0".. lllll,ll?*:[1'E'J.:l|'1:fi*:: lumber and timbers * areeminentlysatis-ffiiH.heanuoIimeisespecially16._Itiscuredinclasses,accordingandwater,andwhencleanedwerein factorybecauseoflHffi_suitedforexposuretosizesandgrades...oneclassjjasgoodconditionaswhenfirstlaid. theirstrength.Tim.ffiandin-contaciwiththekilnroom...henceproperly30._DouglasFirissui!ablefora u""t u'"'-i"g th' ffiF: ,0.-*,ill."iil .redeegrain '"'r"f.llr,rhiooing,thecarisproo."r" iJ$ltjvarietvof usesthananvother

Lons-Bell trade.mark Long-Bell trade.mark --\|\D- l0.-Riftsawedoredgegrain 17.-Inshipping,thecarisproperly wood. may be had in lengths up stock is most serviceable. The prepared to protect lumber from in-31.-It produces smrctural timbers be fn Up srocK mosl SewlceaDle. I ne prepareo tO protecf lumoer IrOm ln- Jr. 'r! Prwqr6 lrrqcturdl lllllrN toSOfeetandinirycommercialsize. amountof edgegrainstockproduced jury, and closely stowed to "e6i4 thlt-hayno-equalin sizeorlength.

*3;JffJ::.i:i:iiJx"',',',"lHt: Douglas Fir manufacturing metL 11.-Long-Beil ioi"rir-.o","i" ^ The Aiktantage of Heottwood is strong,takesstainwellinanyshadi ods ha:ve improved steadily- over a high percentage of large yellow Doug- 18.-Stepping,perfectlyvenical an4 or color' and combines beauty, utility periodofyears. Outstanding4qrgl- las Fir, which produces the all heart, can be had 1gn anddurability.

*r::::*::.*i::*:'1T.j$j:;:::.:*.$:.5*"::::.,A.'*:if,*'}1lT]nLons.UnrrslatSrrengrh|orwcight ilj.?Tffi::':..n:3,:||:u'"|i:;Hi:'::*rurdbeauti-7ffi"",\f;.]$"x'"',i;.*,.33'_..DouglasFi'rhasunusual mostwidelyusefulwoodobtainable'-\re//"*.t"'"iii."ri;G;;J'.Jilstte,'gth by no other softwood species." 33 lmpofiontDouglas FirPoints \sffiffifls$f,/

_ Uselong-Bell trade.markedDoug Hercinreadilyunderstandable \\$|$ffi7Z lasFir! form are-33-poinrs-about Long.Bell -:ZZ q{\, nade.marked, kiln dried DouglasFir : which every 'builder or prospective rE , .n -Long'Bell -trad-e.marked C-alfomia buirdershourdknow:

l.-Douglas Fir vaties in co .".5*o::,'JT,lt;'J:Tir"fJ*: ffiitJi iu ;.#.""o";-specieso?commerciar

t- U m

2.-Douclas Fir unsumassed te47s as lumbermen ttrese strengjh aid elastic limit. - D":*

2.-Douglas Fir is unsurpassed in years as lumbermen these products

*_E:Fl3rl:p\a-l:8**$._Sc;!=rbcr trade,marked to_identifr.the highest

3.-It ic light and easily placed in "'p",'uTffi]d-5$fr$ipiiffi"il$i,,Tt#-' standatds in,lumber productioru consttuctiorl --I.:N"itrt rregreatholdrngpowet ""tli:t ?g*mW.y*

Th' lst'Bctr rlnba coo6a7 l"b*tgf* fit- r'Abqtld& Krnscrvrxo It$cmSas tt?t

gG"%"",

Your Trade Magazine and You

Bg t acft Dionne

Your trade magazine, properly selected and properly used, is a powerful and impressive elernent in the life of the modern business man.

It provides him with many things that enter into his general well being.

It furnishes him practically applied literature.

It furnishes him the shuttle that weaves the tapestry of his business history into the loom of time.

Into that fabric is woven the life of that business in that particular territory, its joys, its sorrows, its triumphs, its failures, its impressions, and its general characteristics and high-lights.

Your story is there. So is the story of your fellow business men, the story of your district, your state, your territory, and their people in YOUR trade, written in YOUR sort of language.

You cannot, if you would, escape this glimpsing of history in the making in YOUR business, for the threads from which it is woven are gathered all around you. You are part and parcel of its fabric. Your interest is with it, and its inte est is with you. You' may be but a single thread in the fabric, a single two by four in the huge structure, but you are a part of it, and it is made up in part of you, and you cannot escape it.

One of the most powerful levers of modern time business that has been directly instrumental in pulling together the formerly tangled or scattered strands of business life and business activity are the business magazines.

They provide a constant thought, idea, narrative and historical exchange among men in the same line of business.

They are the everyday business associations, which continually bring men together who are thinking along the same lines. r

Like the poor, they are always with us. They share the ups and downs, and ins and outs, the high tides and the low ebbs of the industry they serve.

They weave together constantly and tirelessly the fabric of trade and business his.tory, showing to the world alwdys the best side, the most interesting presentations; and 'to the industry itself they provide neu/s, information, encouragement, optimism, cooperative.suggestion and direction, and practical ambition.

. : And, looking backward, they form the history of the industry, the narrative of its strearn of life.

Respect it, assist it,. cooperate.with it in its ambitious strivings; for it usually forms a splendid'barometer of the life of your industry.

Your Reserve Stocks ore in the Hammond Yards

VOU need not overstock if you r take advantage of Hammond's special senrice to Lumber Merchants. You can regard the vast stocks of the Hammond Lumber Company as YOUR reserve. Draw on them whenever big orders come along and youtre short on stock.

Business Can Learn From a Golfer

The golfer who drives the longest ball isn't always the best player. He may be ofi on his approach shots. Or his putting may be erratic. One or two deficiencies are sufficient to ruin all chances of making a good score. Games are not won by the occasional spectacular shot, but by allround good steady playing. The modern business world can learn much from the golfer.

Perhaps the game will teach us some badly needed lessons. Enough business men now play it so that if only the value of "following through" can be brought home to us forcibly enough to cause us to apply it in our business affairs, golf will have served a great purpose in the commercial world. Or if it illustrates the necessity of doing all things well instead of merely a few, then it will have added greatly to our chances to succeed. The business world, like the golf world, is crowded with men who can do one or two things fairly well but who ruin all chances of succeeding or making a good score because they do not take the time nor have the patience to improve their weak points. Good golf players are thoroughly schooled in the fundamentals of the game. They have had the patience to study and practice. No one has ever started out by shooting in the 9O's. It is necessary to select the right club, take the proper stance, hit the ball and follow through. Apply the same principles to business today. Far too

rnany of us are trying to "make a 90" without taking the trouble to do what the other fellow did before he passed the hundred mark. In golf there must be the closest kind of co-ordination bewteen mind and muscles. Direction and clistance are the results of "following through," of completing the shot instead of stopping in the middle of it. Word for word the same thing is true in the lumber business. The efforts of manufacturer and retailer must be closely co-ordinated-they should lvork in perfect unison. Both must "follow through." The responsibilities of the manufacturer no longer cease when he has made lumber from logs and shipped it to the dealer. It is part of his job to describe its uses to the consumer, to keep the buying public well posted on the product, to create a demand for it in competition with substitute materials-to "follow through." The public is woefully ignorant of lumber and its uses. It is asking far too much of the dealer to create and maintain a demand sufficient to absorb the output of the nation's 31,000 sawmills. The manufacturer "follows through" by telling the story of lumber to everyone who is a potential customer. The dealer helps to complete the stroke by doing his share. Each one has his vcry_definite and important part to play in the "twosome." Golf can teach us much in solving our problems. -(From the "Weyerhaeuser Log.")

YEr-r ow FIR

Vertical Grain Flooring t' tt Stepping t' tt Finfuh t' tt ShoP

Random Grain Ceiling t' " Flooring " " Drop Siding " tt Shop

Mouldings

Casing Base t"ji"" "o",ff*"",",, fimbere

SITKA SPRUCE

Bevel Siding

Bungalow Siding

Finish

Factory Lumber

Box Lumber

Ladder Stock

Drain Boards

WESTERN HEMLOCK

Uppers

Our Lumber is not Cbeap, neither is our Quality or Service

511 Newhall Bldg., San Francirco

C. D. JOHNSON LUMBER CO.

1330 N. W. Bank Bldg., Portland .A,. G. Bartlett Bldg., Lor Angcles

Crow Takes New York Office

Ernest H. Meyer, vice-president and general manager of the Charles R. McCormick Lumber Company, has announced the appointment of Guy E. Crow as manager o{ the east coast office of the McCormick interests at New York. Mr. Crow is well known in lumber circles in the Northwest, having had a very broad experience, both in the manufacturing and merchandising ends of the business. During the last seven years he has been manager of the rail department of the McCormick company and Jor ten years prior to that was manager of the Westport Lumber Company on the lower Columbia river.

The Charles R. McCormick Lumber company's New York'office is one of the most important of that large organization, which operates 16 intercoastal steamers and maintains a weekly sailing schedule between the Pacific coast and Atlantic coast ports, all the way from Florida to Boston, in addition to 20 steamers in the California coastwise trade. The McCormick company has pioneered in building up the enormous demand for Pacific coast woods on the east coast, which has in a few years become one of the biggest fir markets. One billion seven hundred and fifty thousand feet of fir were consumed in this territorv in 1925 and, it is estimated that this year will see it climb to over two billion feet.

The appointment of Mr. Crow to the management of the Atlantic coast ofifrce is in keeping with the policy of this company to place men at the head of all depar'tments who are familiar with every branch of the business and is fttrther preparation for the distribution of their increased prc,' duction brought about through the recent purchase of the Pope and Talbot interests on Puget Sound which added two large sawmills and an extensive stand of timber to their already heavy output on the Columbia river..

Itark D. eamp6ell, who has been assistant manager of rail sales, will take charge of that department March 1st.

Fresno Hoo,Hdro Club Plans For Friends of the Forests Events

The Fresno, Cal., Hoo-Hoo Club is arranging a great meeting and dernonstration to feature, the Atnerican F'orest Week program.

Plans fo1 this event are in the harids of Frank Minard, president of the club, and the other officers and the directors are co-operating with him.

The Februar-y meeting of the club was attended by a large number oi lumberien from the territory included in a 7i-mile radius of Fresno. The feature of the meeting was a test of the knowledge of the members as to the various varieties of domestic woods. Fines were assessed for incorrect answers and for inability to designate the species considered. The club treasurv was swelled as a result.

"Whitd Pine" Johnson fuinished the wood samples and Bill Kendrick, aj chairmen of the fneeting, asseJsed the fines.

SANTA BARBARA. YARD. SOLD'

The Alley Bros. Lumber Company, Santa Ba_rbara, has been sold tb a group of lumbermen headed by Mr. Lorr,re M. Meyer of Lo1 Angeles. Mr. Meyer is.a..member of the wholesale firm of.Meyer & Hodge. j.

M. A. GRAINGER & COMPANY' LTD. , Mstropolltan'Blda. - Vincouvof, B.C. ADVICE AND SERVICES

To Purcbuerr of TIMBERLAND. SAW MILI.S LOGGING OR. PULP' PROPOSITIONSg In British Columbia or Thc Wcat Officcrs and Dircotors:

M. A. Gralnccr. Prea - Afrd FlaYcllc, Vlcc-Prcr. F. R. Pcnditon, Dirctor ' .L. Iafony Forot. EnSlnor

F[R

OPERATING THE ..GEO. L. OI.SON,'' ON REGULAR RUN PUGET SOUND TO LOS ANGELES.

Also Southern Harduoods, from our oam Southern Mills.

Ash - Birch,.- Malih, - Elrn . Baesrrood

Either air dried.or'kiln.dribd., :

Can be shipped in straight or mixed cars with "KORRECT-MAKE' Birch and: Maplb Flooring -the worldis,best

K ]f EEtAIl D- lUlcLURG LU|IBER GOIIIPAlIY

Phillips, Wirconrin

Phillipr,. Wir. Morre, Wis: Millc at. ., Wertbin, Reprrlrentitlve

Jerome C. Gripper

756 South Spring Street Lor Angeler, California TRinity 0405

No door but Laminex could withstdnd: this test

After days and weeks of soaki^g, Laminex shows no tendency to shrink, swell or warp

IMAGINE punishing a common I door, a6 we do Laminex! Continu. ous soaking for days; now heat and steam; now wet, now dry again.

Of course doors rarely get such treat. ment; but you know when Laminex proves its ability to stand so muchwith. out injury, you can be sure it will never shrink, swell or warp on its own hinges.

A celebrated architect said of Laminex, "It is not the wood, but the way it's put togetrher and the waterproof cement that holds it together." Besides using built up panels, we build up the stiles

and rails. The core is a veritable brick wall for rigidity - an interlocking of blocks with the grain crossed in adjoin. ing sections. All parts are welded with a wonderful waterptoof cement, then placed under tremendous hydraulic pressure for 24 hours.

There are millions of Laminex doors in use. And being nationally known, they add to the salability of propertv. No high. erin cost than"just doors."Sales Offices: New York, Chicago, Meurphier San Fran cisco, Los Angeles, Spokane. Foreign: Woco Door Co.,Iondon; E. J.-Van de Ven, Pads; Paul Solari & Co., Genoa.

Thc famouslaninex soak. ing tert lr belng rtaged again j[r'o*Lout Americaat building oaterial cxhibite-conventionsyardc and mills. Tests have previorrely been made: 'j, - l- .',t -!i Laminex stock doorrcaked fot 75 hoursdutin8 convention of Ohio Aosociation Rctail Lumber Dcalets. January, 1925. Unhamcd.

The same doot, after drying for 6ve dayr, soaked again ?2 hours at convention of Northeastern R etail Lumbcrmen's Association, January 27,28. 29, 1925. Unhamcd after double test. This Laminex doot being exhibited now at our New Yotk officc.

I !\, ,.

Ftom 9 a. m. April l5th until 9a. m. April l?th. 1925, Laminex door under water ar convention of Arkansas Retqil Lumbermen's Association. No hatm to Laminex.

..,.. :;,,, ;1 4:::,r;.,y;1.y,.1.;,

Last Octobct, at California Industrial Exposition, Lamincx dmr submctged in water for 15 days and nighru, continuously. No shrinksgc, swelling or warping. No oyrn tointa.

'.".,'; t,ll :t?t;itr

Lgst Scptcmbcr durlng thc Canadian nNational Exhibition. Lamincx dor soaked continuously for l6 days; abubin8 twelvc poundsofwater. After drying. no trace of warping or coming apaft.

..'!. ; tfr ;i: i! f i !'it,.l ?f i;

A 2-panel stock Lamincx dmr held undcr water continuously during thc convcntion of Texas Lumbemcn's Acsiotion, April llth to l6th, 1925. No dsmagc whatcvcr-

,'

l1' 1,.1.,, ;:.4 *,,y: I t.:.

Onc-panel Lamincx dor oekcd continuouuly fiom October 23rd to Novcmbcr 2nd, during " Homc Bcautiful Show." Emcucd in samc goodshapc ar uhcn cntcrln8 utcr 233 hours bcfotc. No rracc ofwlndingot damagc of any kind.

Wbrld's largeft dpor produCtion makes &ffi?fvld{:K possible at the price of comrnon doors'.j

IORD.LIKE, the immense sales and production of Laminex has created a thousa$d economies. Labor saving devices, conveyors and mechanical units do the work of,, tl scores of hands at a fraction of the time and cosL Yet with an ever increasing "i" : ./ army of men employed. /

In the heart of the great timberlands of the Pacific Northwest, with the primeval forests practically at its door, this modern industrial plant is recognized for its production efficiency.

We draw our timber cupply from those regions producing the highest quality of lumber suitable for door manufacture. The choicest timber from our own logging operations as well as that selccted from other large opera. tors, is cut in our own sawmills.

For years we have worked in perfecting the Laminex process, de. veloping special equipment and patenting machinery for making Laminex vertical grain doors

While we concentrate our resources on the production of stock doors, our Laminex designs are made in a variety of patterns of proven demand vertical grain stiles and rails, or all flat grain. Leading jobbers at key distributing points carry adequate stocks on hand.

Lumber dealers no longer need stock odd lots of slow. moving, unknown doors, but may order liberally of this one guaranteed, trade.marked nationally farnous line-Laminex.

Home owners and builders are showing a decided preference for this remarkably "fool.proof" door that has proven itself in so many dramatic tests.

H,AMINEX Oaarantee

Thir bminex dor, built by our cxcluive pm, ir guamteed. In ry of failuru mt due to neglect or mieure, we *ill reple it uuFut charSc. THE VHEELER, OSGOOD COMPANY Trom, Wuhington, U. S. A.

THE WHEELER, OSGOOD COMPANY TACOMA, WASHINGTON

Gentlemen: I would like to know more about Laminex doorc. Please eend catalog and eample of l,aminex wood, so we can make our own tert6.

Name.-,,

AddFess

'S- F. Buildid$ Pbrniits $ump ': ;

Building pOrmids for.February of this ydalare $L30O,000 greater than those foq the corresponding month last year, it was disclosed by a tabulation made in the city building inspectorrs office at the close of business for the month yesterday.

The largest single item was in class construction, where there were two items, totaling $1,000,000, this year against one of half that amount t",,

ngures forrow :

Douglas Fir Masts for Historic Ship

Seattle, 'Wash., Feb. 26.-It was announced here today by Robert B. Allen, secretary-manager of the West Coast Lumbermen's Association that a telegram had been received from Secretary of the Navy Wilbur accepting on behalf of the navy the donation of Douglas Fir masts for the .historic frigate Constitution. The Association will supply this Fir from the woods of Bainbridge Island; named in honor of Commodore William Bainbridge, who commanded the frigate in all of her important engagements. The masts will be supplied from vigorous new growth that was seeded half a century after the famous frigate fought her last engagement in the war of 1812.

"The new growth which is coming on at a rate of more than three billion feet a year has structural strength essential in mast making, and is used extensively for that purpose by ship and yacht builders throughout the world,r' stated Mr. Allen.

BayDistrict Hoo Hoo Activities

At the regular meeting of Hoo-Hoo Club'No. t held at the Palace Hotel on Thursday, February 25, George Barron, Superintendent of the DeYoung Museum, Golden Gate Park, was the speaker of the day. Mr. Barron gave an excellent inspirational address on "Washington and Lincoln." Fred Roth, vicegerent snark of the Bay District, was chairman of the day.

Messrs. Murphy and Schellenberger of the Community Chest also participated in the meeting, giving their salesmen talk on meeting prospects that was greatly enjoyed.

Garland Fraser, Chicago and Alton Railroad, will be Chairman of the Day at the club luncheon on March 11.

The annual dinner dance given by Hoo-Hoo Club No. 9 was held at the Fairmont Hotel, San Francisco, on the evening of Thursday, November 25. About 50'couples attended the party and an enjoyable time was had by everybody. Music for dancing was furnished by Sapiro's orchestra. During the evening there were several excellent entertainment numbers. The committee in charge of the dance were Harry Gaetjen, Chairman; A. J. Nolan, John Stroud, C. C. Stibich, A. B. Johnson, Jr., J. E. Peggs, Fred Roth and J. E. Martin. Attractive menus printed on Redwood were donated through the courtesy of the California Redwood Co.

NE\^/ DISPLAY ROOM

The People's Lumber Company at Ventura is just completing an attractive new display room.

Schumacher Wall Board figured prominently in the interior construction.

R. C. WITBECK WHOLESALE

Southcrn-HARDWOOD S:N ortbern

Bruce OaL Flooring

Maplc Flooring

l2lD Firrt Nationel BaaL Bldg.

Tclcphoac'Sutter 2634

Add tlais

W ofitabl,e sp ecial,ty line

The kitchen today can be one of the most profitable rooms in the lumber bill. As a Peerless dealer you can supply all the cupboards, folding furniture, kitchen cabinets, complete kitchen casework.

Peerless czues come to you in pack, ages wrapped for profitable easy handling. Complete with hard, ware. Plenty of advertising litera, ture.

, Write for exclusiue dealership for your city.

Burr.raN Frxrune Co., 2608 SeN Pauo AvrNul, Brrrliar, Car.n. Hoosrnn Pnrn lrss Drsrnrsutons z6z1 Elu Sr., Dalr,as, Tnxas

CARTWRTGHT JOrNS STAFF OF LUMBER MFRS. ASSN.

Frank P. Cartwright, for the past four years Technical Secretary of the Department of Commerce Building Committee, organized by Secretary Hoover to bring about more uniform economical building regulation throughout the country, is the most recent appointee to the headquarter's staff of the National Lumber Manufacturers Association, Washington, D. C. His work in some respects will continue the activities of D. F. Holtman. Construction Engineer, who recently resigned from the National Association to become assistant and director of the Committee on Wood Utilization, functioning under the auspices of the Department of Commerce. Mr. Cartwright will be Engineer and Technical Representative of the National Lumber Manufacturers Association. Born and reared in Western New York, Mr. Cartwright graduated in 1915 from Cornell University with the degree of Civil Engineer. He then became identified with the New York State'Highway Commission and afterward was employed in construction and railway work for several years.

F. R. CLOSE OPENING YARD

Frank R. Close, for many years manager for the Shasta [-umber Company, has resigned and intends opening a modern retail yard at Sutter.

A. Wallace Mclean

EUREKA, CALIFORNT.A, QUALITY AND SERVICE in Split Redwood Products

Send, us your inqubies.

San Francisco Millwork Institute Branch Hold Ladies' Night

The San Francisco Branch of the Millwork Institute of California entertained with'Ladies' Night on Saturday evening, February 27, in the Redwood Hunting Lodge at the Cafe Marquard, San Francisco. The party was an enjoyable affair and was attended by about 75 couples. The entire "Marquard Review" was furnished in full during the evening and provided many pleasing entertainment numbers. Sapiro's orchestra furnished music and dancing was enjoyed until 1 :00 a.m. "Daddy" Druffel and partner gave several delightful exhibitions of the Charleston. Community singing was led by Jack lfart, who was in excellent voice and got the crowd all pepped by rendering several of the old popular songs. Harry Gaetjen, President of the work Institute of California, was the recipient of a special toast, the occasion being Harry's birthday.

The officers of the San Francisco Branch are C. E. Reinhart, President; J. A. Hart, Vice-President; E. J. Nutting, Secretary; Fred S. Spencer and W. Tilden, Directors. Harry Gaetjen and Jack Hart formed the Arrangements Committee for this excellent party.

GRITZMACHER & GUNTON

Wholesalen

ll2 Market St. San Francirco

Tclcphonc Suttcr 71199

Dougler Fir - Sprucc - Rcdwood

Rcdwood and Cedar Shinglcr

Fir Piling - Cedar Polcr

Split Rcdwood Productr o"'"*if;i 5;"i:E H* ""'

MORRILL & STURGTON LUMBTR 60.

Portland, Oregon

FIR

LAMINATED FINISHING LUMBER

Avoid loss on account of warping, checking, and splitting of your Fir finish'lumber your order with us for

GUARANTEED "MORSTURG'' LAMINATED FIR FINISH

Either in straight carloads or in mixed cars with Doors and Panels

CALIFORNIA SALES AGENTS FOR

KNOX & TOOMBS Hoquiam, lVarh.

Manufacturere of Verticai Grain Fir Doorr

tlDy Praclng

HARBOR PLYWOOD CO.

Hoquian, Warh.

Manufacturerr of 'Grayr

Harbo/' Yellow Fir

Laminatcd Psnclr

A. B. Gritzucher

Howard M. Gunton

OLD IDEAS DIE HARD

But they are mighty expenslve.

There is no reason why a builder should buy long pieces of siding and cut them into short lengths on the job. Grade for grade the short mill lengths are cheaper. The carpenter's time is also worth money.

On nearly every job a certain percentage of siding must be short lengths. 'Where there are many window and door openings, gable ends and dormers the percentage of short lengths is higher. LJnless the sides and ends of a building are of a length that can be made up of long siding without cutting there is a waste.

DEALERS: When you estimate a building bill study the lengths of siding required.

Whatproportion can be made up of short mill lengths?

Then consult your RED RIVER PRICE LIST?

You can make a lower quotation. The builder saves on his lumber bill and on labor.

Why not look into this?

"Every time a carpenter saws a piece of siding into short lengths he is wasting the builder's money" Put some short siding in your next mixed car from Red River.

"Ptoilucers of White Pine for Over HaIf a Ccntury"

California White and Sugar Pine Mfr's Ass'n to Carry on Extensive Advertising and Publicity Campaign

During 1926

In discussing the advertising campaign of the California White and Sugar Pine Manufacturers Association for 1926,. Austin Black, Association advertising manag'er, states that the Association plan calls for an expenditure of $100,000.00 this year.

To reach the consumer, they will use the following publications '-"Heuss and Garden,." "Ifome Beautiful," "Better Homes and Gardens," and "sunset Magazine," Anothir campaign will be carried on in architectural and building papers, and the following journals will carry this'phase of their advertising:-r'Architectural Record," "A?nerican Architect," "Architectural," "Pencil Points," "Pacific Cgast Architect," "American Builder," "Building Age," and "National Real Estate Journal."

To reach the industrial trade, which advertising will also carry special emphasis on the use of California Sugar Pine for pattern stock and other special uses, .they will use the following industrial magazines;-"f1eq Ag.," "Iron Trade Reviewr" "Foundry," and the "Industrial .Arts Magazine."

In addition to the above, their advertising and publicity campaign will include Lumber Trade Magazines, Annuil Books of State Associations. Techniial Da[a for Construction, Sweet's Architectural Catalog, and Srveet's Engineer- ing Catalog

The above advertising program will also be supplemented by an extensive direct mail Jampaign and Pine iniormation Sheets on California White andSugar Pine, White Fir,. and other woods. A special booklet will be published by'the

Association.-on,,'lCalifornia White Fir,f ' 2o4 anoth'er booklet on "Industrial and Specialty Uses for California Sugar Pine."

Winner of the Redwood Contest

This is the winner of the one hundred dollar first prize in the recent Redwood Contest.

The finals were announced. in the March first issue, at which time there was no available photograph of the winner.

__Thg h_andsome gentleman pictured herewith is Mr. Lloyd Harris, Northern-California representative for the Holmes Eureka Lumber Company.

A. M. BAXTER IN LOS ANGELES

.Yr._A, M. Baxter, President of J. H. Baxter & Company, visited the Los Angeles officers t-his month

.

Loop Lumber & Mill Co. Now Operating in Their New Plant

The Loop Lumber & Mill Co. of Alameda recently completed the construction of their new office building and planing mill, which gives this progressive concern one of the finest plants in the state.

Their attractive office building, 8 feet by 51 feet, contains a spacious main office, together with private offices for the company officials. The interior of the main office, which is 18 feet by 40 feet, is finished with Redwood panels in an aluminum stain. The general manager's office is finished with natural Redwood panels. The office of the assistant general manager is finished with Bataan mahogany panels, while the office of the company architect is trimmed with Douglas Fir panels with an aluminum fin- ish. The exterior of the office building is finished with Redwood siding.

The Planing mill is l2O feet by 2AO feet, with an upstairs capacity of 50 feet by 60 feet. A part of the mill structure, 60 feet by 80 feet, is used as a Cabinet Shop and Frame Department. The exterior of the mill building is finished with 10 inch Redwood rustic siding. The mill-is equipped with the latest mod,els of new machinery which is opefated by electricity, each machine being equipped with an individual motor. The entire mill has a concrete floor, while the cabinet shop also has a 3 inch Port Orford Cedar floor.

_ The Planing Mill is equipped with a Woods Matcher, O-rton_Machinery Co. Planer,-two Calladay Stickers, Yates 4OL 49 inch Sander, Mershon 54 inch resaw, Crescent Jointer, Band Saw and Rip Saw.

The Cabinet Shop and Frame Department is equipped with a Buss Shaper, Fay & Egan Cut-Of Saw, Tanne'witz lip Saw, Portei Joint6r E. "g. Smith Tenanor machine, Mortiser, West Electric & Machinery Co. Boring machine, Hermence Cut-Off Saw, Turnine Lithe and Baid Saw.

A new Reese Burner, 52 feet-high and with an outside diameter of 15 feet 3 inches, has replaced the old burner. The W_esco Blow-Pipe system is used throughout the plant and mill is also equipped with two Sturtevant Planing Mill llxhausters.

. A-new shed,40 feet by 150 feet, with a concrete floor, has been constructed. The company also have three sheds g{ !h" following dimensions, 36-fee[ by 90 feet, 40 feet by 80 feet, and 4O feet by 100 feet. The company alio plans thl immediate construction of another new ihei.

Th-ey have a yard. capacity of about three million feet, tn addition to -carrying a, complete stock of Douglas fir, lardwoods, and other lumber, they are also specializing in Redwood and have just added a- complete assortmeni of clear Redwood I inch to 4 inches in thicliness and 6 inches to 18 inches wide to enable them to satisfactorily meet the

growing demand in the East Bay District for industrial and specialty purposes.

The Loop Lumber & Mill Co., was formerly the Waddell Lumber Co., and was purchased by the Loop Lumber Co. interests of San Francisco in June, 1925. Construction of the new plant was started in November, 1925, and was built on the old site without the loss of any interruption to business.

The officers of the Loop Lumber & Mill Co. are: Wm. Chatham, President; Merrill Robinson, 1st Vice President and General Manager; Clement Fraser, 2nd Vice President and Assistant General Manager; A. F. Bullott, Secretary- Treasurer. Howard Mitchell designed the new plant. Other members of the office personnel are Bill Nelson, Price Clerk; Don Buree, Bookkeeper; Mrs. Norwick, Stenographer; and Salesmen, O. B. Chapman and O. Bradley. William Stover is mill superintendent.

STOUT LUMBER COMPANY'S MILL BURNS

North Bend, Oregon, Feb. 26.-Fire of unknown origin destroyed the mill of the Stout Lumber Company here early today. Firemen saved the boiler house and burner, and owing the fact that there was no wind all of the lumber was saved.

W. C. Ribenack, San Francisco, president of the company, notified R. T. Bourns manager of the mill by long distance phone that the mill would be rebuilt at once. The damage was not estimated officially, but was said to be in the neighborhood of $350,000. Two hundred and fifty men were employed.

A Powerful Defense of the LumberManufacturer

The of the Tree M Be a lllyth,but This-

(Fron the Dallas News, February 22, 1926)

In this issue will be found a letter written by Jack Dionne to the Dallas (Texas) News, one of the strongest daily newspapers in the entire country, in answer to a cartoqn that recently appeared in that publication. A reprint of the cartoon is likewise shown.

Since many of the leading lumbermen of the country have designated that letter as "the strongest defense of the lumber manufacturer ever printed" it was thought advisable'to reprint it in The California Lumber Merchant, particularly since in California the lumberman is continually being "picked upon" in much the same fashion as the Dallas News picked upon the lumbermen of Texas.

And, since the arguments in favor of the cutting of the forests pertain as strongly to all forests as to those in Texas, we feel that the lumbermen of the west will be interested in this presentation of HIS side of the matter.

As a matter of fact, the lumberman has nothing to dodge, nothing to be ashamed of. His position is unassailable. The

arguments presented in this letter are the ones that cannot be directly and practically answered.

Read the letter, and let us know what YOU think about it.

Flouston, Texas

February 23rd,1926

The Editor, The Dallas Morning News, Dallas, Texas.

My Dear Sir:-

It would be vain to hope page cartoon on February corded the cartoon.

that this answer to your first 22 be given the publicity ac-

It is always the slander that gets the big publicity. The controverting facts are generally well and thoroughly hidden away.

But as one who for years has been honored by a place as spokesman for the lumber industry of Texas, I would like to give you a4d your friends a thought or two on the subject of the forests, the lumbermen, their attitude toward the forests, and what should be done about it.

We gather from your cartoon that the lumbermen are

cgtting the trees down and leaving stumps. We admit the charge.

We gather from your cartoon that because they are do- i1g so, they are "Greed and Stupidity" personified. We deny the charges, and challenge you to batk them.

Like the men in the clothing business, the automobile business, the hotel business, the cotton business, the oil b,usiness, the shoe-shining business, the laundry business, the newspaper business, and every other line of business that you may care to add to this list, the lumbermen are engaged in-doing just one lhilg, namely, trying to make a living and a return on their investment.

They are unfortunate in the fact that their investment is in trees, which have a sentimental attachment in the mi4ds of all men.

And when I say of all men, I include the lumbermen th_emselves, most positively. There are no men anywhere who love a big, beautiful tree any more than do lumbermen or who get a bigger thrill out of a tree.

And still they cut them down. They do so because a standing tree means npthing but shade ind a pleasing impression to the sensations. Cut down it means tax-es to the county, taxes to the state,, taxes to the Government, a living for the men who work in the woods and the mills. profit-making freight to keep the railroads goi4g, work for the local carpenters and builders where the lumber is used, and it means homes and shelter for men and their possessions.

'When you publish such a cartoon as the one referred to, have you ever stopped to think what it would mean if we did NOT allow the cutting of trees? Evidently you 4ever have, or the cartoon would not have been published.

Let us therefore suppose that thirty years ago the State of Texas had p:rssed a law forbiddiirg the critting of its trees. Tq4"y East Texas would be entirely covered by forests. The poet would be able to stand and rant to hil heart's content of their beauty and loveliness, and all sentimentalists would have the forests primeval to do with as they saw fit-verbally.

But what would have become of East Texas? Could you build a Commonwealth and kill the commercial valui of its one original great asset?

And where would the people of this territory have secured their homes, and their farm buildings, and all the other commercial wood that has been used to build up Texas?

Your cartoonist hadn't thought of that, had he?

A1{ wh_e1 y_o} published the cartoon, you hadn't deeply considered it, I imagine.

East Texas has been built up almost entirely from its forest revenges. If that law had been passed, tiees would have been made nothing more than sienery, and would have lost tfieir commercial value. Every county in East Texas has operated its county go.r"-*ettt for mlany years by the income from the forests. The trees have been assessed at their commercial value, and the owners have paidthe-taxes aicordingly,-so that the counties might op- erate, might build and maintain schools, etc. When tie mills came, the situation improved. Not only did the counties continue to tax the standing timber, but they taxed the big investments which milling firms must mate, and the taxes were accelerated, and prosperity grew.

Had they forbidden the cutting of trees, these counties would have remained undeveloped forests primeval. In addition many men were brought into the counties to work in the woods and the mills, aqd the payroll brought more cash and more prosperity, that helped to build and develop better living conditions, better schools, better roads, etc.

Farms have been created where the forests once stood. You can't have a farm without getting rid of the forest. Cot- t9l alq corn won't grow in a piney woods. You have to get rid of the trees to plant the crops. You have to permit m1n to cut the trees, or the trees would have ablolutely no

value in the first placg because if they couldn't cut them, men wouldn't give anything for thern

If it had not been for the lumber industry and its operations,_ its high tax paying ability, etc., Ealt Texas tbday would be an absolutely valueless fores! with little deve,lop- ment, little population, etc.

Aren't these absolute facts? Can there be any doubt but that the commercial value of the Texas forests was absolutg]y and trlterly essential to the life, development, and well-being of East Texas-; and through its furnishings of le_cgssaly materials, hasn't it been absolutely essential to ALL of Texas? And the only possible commercial value of timber comes through its cutting.

These pictures of great wastes of land covered with dreary looking stumps are NOT prepossessing. But how do they compare with such a situation as I h-ave tried to picture, with trees worth 4othing commercially? Which would be the best East Texas?

So, if it was essential years ago that timber be allowed to be cut, and maintain a commercial value because of its prospectiv_e lumber making qualities, why should calumny be .heaped upgn -the lumbermen today because they arl llyi"g- to- get- their money back, with a profit where fossi- ble? And what could you expect the -lumbermen to do about it?

I assume you will say, reforest.

Easy to say, but it takes two generations to grow com- mercial pine trees. T^wo generations of care an-d experrse. Had Texas said to its timber investors years ago, ..you may cut this timber only on condition thjt you rigrow it and give the forests back to us," East Texis wou-ld still be covered with virgin pine. Because it can't be done com_mercially. It can't be done for any cost short of actual confiscatio4 of the lumber making industry.

Only one party can be interested in regrowing timber, and that party is the Government, whicl shalf endure. Ffow wourld y9u -like to be obligated to invest all your proft, and probably more, that you are making in your business, in a crop that cannot be-harvested for fiity years? That would be confiscation, wouldn,t it?

Then where is the justification of your cartoon?

T!"tg IS a culpability in the forest situation, but it does NOT lie with the men who invested their all in trees, for commercial purposes, and are trying to get their monev back. Had the State been farsighted, it-would have aJ_ cumulated great stands of timbeiwhen timber was cheao. and kept it. No one would be hurt by such action. Theie IIA9. PEEII stupiiity in o-ur_Governmentat affairs regard_ ing this subject. There still IS.

And yet, don't forget that-the United States Government, "r{t:h has.huge reserves of virgin timber in the west, i; s-erJrng btrlrons ot teet every year, and plans to continue doing so. And while they keip the lan<i, they do ,rot ,"_ g{ow or reforest, although Uncle Sam is abie to do so. The Government timber- is logged just as the privately owned timber.

The poorest human is the one who viciously condemns what the other fellow is doing, without suggesting ,orrr"_ thing better.

Won't you please tell your readers what you think shoutd be done about this forest situation, and don't sugeest anv- thing more drastic against the other fellow,s UusTfress tfri' you would like to see plastered against your own. Whe,re does the "Greed and Stupidity" come in? We are really entitled to know.

And, just as an afterthought, you are printing your DaDer on stock made from trees. How would-you fiEe to "uu 'it e cutting of trees stopped? What would it do to your busi_ ness ?

Yours very truly,

pubrisher, rhe

Kindly Competition is Strictly Modern

Kindly, friendly, tolerant competition is a product of our modern civilization that rvar unknown in earlier daye.

The history of the world'showe that until a few short decadds ago th,e hrurran mentality could not conceive of friendly toleration of a competitor.

The old Gods; the old kingr, the old nations, all conceived it to be their duty to destroy their competitors, or make them'their subiects. That theri war nx)m for all-that the world might thrive on competitioetfiat'mer and thi4gs would develop cooperatively]la'ss too great for their narro{f cqmprehension.

Even the God of Israel describes hirnself innrrnerable times throughout the OId Testa; ment as a ttJealous God.t'

Take the history of cities. Throughout the bach ages, no city believed it coutd live, if_another great city prospered. Cato went to C.ar' thace as an ambassador, and he was so im' pr"ir"d *ith the prosperity and power of

Carthage that he became obaeased with the idea that for Rome to live, Carthage must die. He made his eternal slogan the words t'Delenda est Carthagolt' (C;arthage must be destroyed.) He used it in all addresses to the Senate and to the people of Rome, until he brought qbbut war, and Carthage was wiped from the face of the earth.

Cato did not realize that Carthage waa hele ing civilize tihe world, and that through civilizatiJn the world wotrld become better, and Rome would become betten

We have lumber merchants today with the Cato instinct, who think their only hope of proElrerous business is by cutting the throat of alt competition.

They, like Cato, and like the qncient thinkerE, are merely behind the times. Their thorrghts, and methodb, are still in the dark ageE.

Cooperation and competition both are neceisary in this day and age.

We Make Special Knives and Repair Circular Saws

FOR Schools-stores-Buildings-AParhents

The Crreatert Hardwood Flooring Value on the Market

A Dark Mahogany Cohr that will not show Di*

As Durable as Maple

Long Lengtrhs Let

in our rrodern and up'to-date shop we repair Grcular Saws and make special Knives for woodworking ahops, in the shortest possible time. We also carry a full stock of self-hardening, High-Speed Steel for shaper knives and cutters.

THE ;MILLER'S ILONG "SHOE"

CALIFORNIANS DONATED ATTENDANCE PRIZES FOR WESTERN RETAILERS' CONVENTION

Prizes donated by California firms for attendance at the 'Western Retail Lumber Lumbermen's Association Convention held at Portland February 18 were as follows: 'Weaver Roof Company, Los Angeles, 30 rolls'Weaver roofing, won by C.J. O'Neill, Kalispell, Mont.; A. L. Myers, Buffalo, Wyo., and N. B. Bennett, Sheridan, Wyo., 10 rolls each. Schumacher Wall Board Corporation, Los Angeles and Seattle, 3000 feet Schumacher wall board, won by J. M. Crawford, Walla Walla, Wash.; Mrs. J. M. Crawford, Walla Walla, Wash., and E. M. Sybert, Livingston, Mont., 1000 feet each. Lumbermen's Service Association, Los Angeles, Cal., album, hand painted English homes, won by S. A. Foster, Seattle. CALIFORNIA LUMBER MERCHANT, one year's subscription, E. J. Ostrander, Ostrander Lumber Co., Twin Falls, Idaho.

Mrs. J. E. Fraser, secretary, California Retail Lumbermen's Association was the winner of one of the Portland Hoo Hoo Club's special prizes for ladies.

,MRS. O. G. CRAWFORD PASSES AWAY

Mrs. Jessie Yard Carwford, wife of Oscar G. Crawford, with E. U. Wheelock, Inc., Los Angeles, passed away at the Loma Linda Sanitarium on Thursday, February 25th, and was buried from Colton on the 27th.

Mr. Crawford has many friends among the lumbermen of California and Arizona who have extended their sympathies in his loss.

HARBOR BOARD WOULD RAISE LUMBER RATE

That the rate on stored lumber unloaded from vessels at the San Diego city piers should be raised from 10 to 15 cents per 100O feet on certain kinds of material, was the recommendation to the city council by the harbor commission.

This, it is claimed, will place the city on the same basis as Los Angeles harbor and also of other piers in San Diego.

CONVENTION PLANS

Plans are rapidly progressing for the Annual Convention of the National-American Wholesale Lumber Association, to be held at Atlantic City, N. J., Ambassador Hotel, April 15-16. The Convention Committee met at Pittsburgh last week, went over plans in detail, and arrangements were made for discussions developing around the Convention keynote, "Lumber Merchandising." Subjects of practical everyday interest to the industry will be considered and in order to permit plenty of time for discussion formal reports will be only briefly referred to and printed for distribution at the Convention.

PROGRESS AND PROSPECTS OF REFORESTATION IN THE SOUTH

Examination of the timber stands in the south, both of commercial size and young growth, together with consideration of the progress already made in reforestation and the greatly augmented interest in and attention to this movement on the part of lumbermen, farmers and the general public, lead one to the confident prediction that there always will be a supply of Southern pine sufficient to meet the demand of American consumers for this wood and that lumber always will be an important industry of the South.

REYNIER LUMBER CO.

126-1?l,-a;n Srntr Mrrinr Buildir3

ll2 MerLct Strcct

SAN FRANCISCO

WHOLESALE

Fir rnd Rodwood Lumbcr

Trcrtcd end Untrcrtad Polo rnd Pilcr

Celiforair Suger end Whit. PiDG Lunbcr

Split Rcdrood Ticr, Fortq Gnpc Strl<cr, ctc.

Sera Rcdvood Shelcr rnd Shinglcr

PORTU\IS, OREGON, OFFICE Norttv..t t! B.rf Bldt.

Our rcprcrcntrdvcr In Southcra Crlltorltil uc Wllllrnr ud Coopcr, a5 Wcrt Shth Srr..t' lar Anlclcr

E. do Rcynlcr H. B. (ienorrton

How Long Should a Bridge Be?

Frequently a dealer wants to know horr much advertising he should do. Wants to be told exacdn and in epecific terms.

Reminds us of tihe man who was going to build a bridge over a river, and wanted to know how long it should be.

It should be long enough to cross the river.

The dealer's advertising should be lottg enough to accomplish its purpose-to reach from the dealer to his prospective trade.

Lincoln was asked how long a man's legs ought to be, and he replied that they should be Iong enough to reach the ground.

Same idea again.

When the average dealer starts talking about how much advertising he should do, and how much he should spend on it, you gather the idea that this advertising thing is iust a neceE!

T\vO NEW B. C. MrLLS WrLL COST $1,000,000

Plans have been completed by the Capilano Timber Company for the construction of a new sawmill and shingle mill at North Vancouver, B. C. at a cost of $1,000,000.

sary evil of some sort, and that he feels it his duty to appropriete so much a montlr, and spend it.

Instead, he should feel that he lacls a contact with his tradc that is essential to his bnsiness, and that he should do that which is necessary to make the contact.

His bridge should cro* the river.

His lega should reach the ground.

His advertising should reach his prospective customer.

And in his case ttadvertisingt' neans anything and everything of a practical character he can do by personal contact, or by tfre spoken, written, typewritten, or printed word, that wiII interest the building trade of his city in him and his business.

The company has extensive timber holdings, including some of the finest Red Cedar in the world. The sawmill rvill cut 250,000 feet in eight hours and the shingle mill will have an eight hour capacity of 200,000 shingles.

GUM and MAHOGANY DOORS

Stock Sizes Flush Veneered Doors No. 100

Q.rar. Sawn Fig. Gum, 2 Sides

Qu"r. Sawn White Oak, 2 Sides

Qtrar. Sawn White Oalr and Oregon Pine

Striped African Mahogany, 2 Sides

Philippine Mahogany, 2 Sides

Oregon Pine, 2 Sides

A. M. Baxter Becomes a Benedict

A. M. Baxter, president of the lumber firm of J. I,I. Balter & Co., was a bachelor in good standing at the Olympic Club when he left San Francisco last Christmas time for New York. He has returned a benedict, pleasantly surprising his friends and clubmates. His bride, a San Francisco girl, was Miss Rose Parker.

JOHN E. BROWN DrES

John E. Brown, manager of the Standard Lumber Co. at Tuolumne and Valley Home and later at Oakdale, died in Modesto, Feb.2l, following extended illness. Deceased was a native of Canada, 67 years old.

STOUT LUMBER CO. DESTROYED BY FIRE

The main mill of the Stout Lumber Company at North Bend, Ore., was destroyed by fire Feb. 26. The loss is estimated at between $350,000 and $500,00O, according to R. T. Bourns, manager of the company, who announces plans will be made at once to rebuild the plant.

W. R. BAIRD ON EASTERN TRIP

W. F. Baird, assistant general manager of the Sugar Pine Lumber Co., Fresno, left Feb. 24 for a six weeks' trip through the eastern centers in connection with sales promotion. During the trip he will visit Chicago, Detroit, Indianapolis, Buffalo, New York, Philadelphia, Baltimore and Boston.

SMITH LUMBER CO. OF OAKLAND SUFFERS FIRE LOSS

Smith Lumber Company at the foot of Adeline street, Oakland, suffered a $25O,000 fire loss, Feb. 16. The mill and considerable lumber stock were destroyed.

GENERAL S^A,LES OFFICE

Red Cedar Shingles

Muufacturcd By

FRAME HOUSES REINTRODUCED IN ENGLAND

Washington, March l0.-Advices received by building information agencies here tell of a novel departure in England. While building circles in the United States are discussing the feasibility of introducing the all-steel house, English builders are introducing the equal novelty in Great Britain of the alllumber house. The London County Council, which has undertaken an extensive housing program, has just let a contract for the erection of two thousand allwood houses, and for one thousand houses largely of wood, but partially using steel frames. Altogether the London County Council is erecting six thousand houses.

The lady of the house answered the census-taker: "Yes, there are five of us-my husband, myself, the baby, the cow and the dog."

"Your politics ?" he asked.

"Pa's Republican, I'm Democrat, the baby's Wet, the cow's Dry and the dog is a Socialist; lays around the house all day doing nothing."-Cheyenne Rotary Club.

MISS BREY IN SOUTH

Miss Alberta Ruth Brey, Secretary of the Brey Wright Lumber'Company, Porterville, was a Southern California visitor in March, being entertained in Los Angeles by Miss E. M. Dernier of the Lumbermen's Service Association.

OWEN-OREGON CO. WILL BUILD $5OO,OOO MILL

The Owen-Oregon Lumber Co., Medford, Oregon, recently started construction work on a new mill which will cost $500,000. The new mill will be 90x288 feet in size, electrically operated throughout and modernly equipped, with a capacity of cutting 327,W feet in an eight hour shift. The new plant will start operation January l, L927.

The new mill is in addition to a $600,000 improvement of the present mill now under way.

Schrlor Bro. Shlaglc Co.

Natlond Lunbcn & Mfg. Co.

Joc CrmL Shinglc Co.

Rlplcy Gedrr Co.

Ultlcu Shtigb Co.

Mout uro, Wrah. Hoqdu, Wuh. Aloha, Warh. Abcrds, Warh. Abcrdcen, Wuh.

We are in position to furnish your requirements in all kinds of Shiogles, either Grccn or Kiln Dricd, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture: 6/l Fx11a *4+'.

5/2 Extra *A*'s

Extra Clears

XXXXX Perfect Clears

Eurekas Perfections

Premium Clears Royals and all corresponding second grades

GENERAL SALES OFFICES:

ilrRoRttN S1ilN6rt 00RP0RATI0N

Suitc Zl, Finch Building Abcrdccn" lilerh.

all other forward steps being taken by the thinking men engaged in thic great indurtty of ourr; theee are different forms of SERVICE Lumbermen of today can give their curtomer more varietier of this commodity than can merchentr of any other kinds of gooda AND IT IS IMPOSSIBLE TO GIVE TOO MUCH OF IT. Have you ever said of a merchant that he gave you too rnuch helpful advice, too mrrch in tte way of little low-coct extrar, too much of anything that brought you clorer to him and made you want to see him again? Nor will bny Home Builder ever say'it of you, if you "ftl gCuip yourseff to attract hir businesr, business that is largely non-competitive, rnhen properly developed. , ,

Harry Westover Has Customers Confidence

There is a fellow down at Santa Ana by the name of Harry Westover, running the Frank Musselman Lumber Company.

He is a live wire and whoever owns that yard must be fully appreciative of the fact. Harry has put over a number of clever stunts for his company, good-will-gaining ideas, all with the tang of uptodateness about them.

Needless to sav. he reads "The California Lumber Merchant," as evidenced by a letter received from him just the other day, enclosing a copy of an advertisement that they had in a local paper, last week.

Here is his letter, we are proud of it:

"\ltfe are constant readers of the C. L. M., and an issue never goes by that rre do not get one or two good ideas from to use in our business.

"The enclosed ad, which appeared in our local paper, is the result of a recent issue of your journal."

And here is the ad.

TDW'

ttNB euALITY"

Hardwoods alwaya create a favorable impression. They represent a clear merchantable product. Nickey Brothere' inapectore are careful, ac' curate and thoroughly experienced. Their measurements are guaranteed.

The lumber is easily worked, and easily stained, painted or varnished. Beautiful figured effects are accomplished, which mark N. B. Quality the choice of most buyers of hardwoods.

Olfice anil Yartls:

6420 South Park Avenue

Phone THornwall ll97

..NB'' ITIEANS

More than seventy-five per cent of our business is non-competitive busines&-that is based upon the conidence our cugtomers have in us.

We have yet to take advantage of a customer who in confidence relies upon our honesty and integrity.

Frank Musselman Lumber Co.

1900-1912 West Fifth Street TeL 1519-J

PrNE MrLLS JOrN ASSOCIATTON

C. Storvell Smith, Secretary-Manager of the California White and Sugar Pine Manufacturers' Association, announces that the Forest Lumber Co. of Pine Ridge, Oregon, and the Owen-Oregon Lumber Co. of Medford, Oregon, became member mills of the Association on March 1.

OREGON WILL HAVE NEW PAPER MILL

A new company with an authorized capital of $1,000,00O headed by Charles K. Spaulding of the Charles K. Spaulding Logging Co., will establish a pulp and paper mill at Newberg, Oregon. It is expected that construction will be started within 90 days.

Careful Superaision in Stacking Insures You the Best in Kiln Dried Seraice

"NONE BETTER"

Bills are Generally Figured by Customers Who Lack Confidence in Those With Whom Th"y Deal. They Want Competition for Protection. NonCompetitive Business is Based on Confidence.

E. S. McBRIDE AND E. T. ROBIE TAKE OVER WEST VALLEY COMPANY YARDS

E. S. McBride of the Davis Lumber Co. and E. T. Robie of the Auburn Lumber Co. purchased the holdings of the West Valley Lumber Complny Yards at Woodland and Dixon on March 3. The neuiowners will take possession on April l. The West Valley Lumber Co. of Wo-odland is one of the oldest institutions in that city, having been established in 1887 by C. D. Carmen of Sari'Franciio and R. W. Carmen of Sacramento, heirs of the late A. S. Carmen of Oakland. The new owners will make Davis their principal place of business.

HENRY J. MEYER RESIGNS

Henry J. Meyer, well known California lumberman, has resigned as managed of the Sunset Lumber Co. of Oakland and is now spending a few weeks in Southern California. lrior to his coming to Oakland, he was manager of the Consolidated Lumber Co. at Wilmington for seviral years.

T. A. WORK A SAN FRANCISCO VISITOR

T. A. Work, manager of the Work Lumber Co., Monterey, was a recent San Francisco visitor where he spent a few days attending to business matters. He was also looking over lumber market conditions in the Bay District and calling on many of his lumbermen friends.

GILROY LUMBER CO. GET GOOD RESULTS FROM CALENDAR ADVERTISING

- Helry W. ills, the live wire manager of the Gilroy LumSer Co., Gilroy. states that he hal received many orders and also many inquiries, as the result of an attractive calendar that he sent his customers and prospects around the first of-the year. The calendar carried ilictutes of floor plans of attractive homes and have resulted in considerable business for his concern.

F. J. DUTTLE RETURNS FROM.EASTERN TRrp

_

F. J. D_uttle of San Francisco, President of the Sterling Lumber Co. and operators of retail lumber yards in North-ern California, is b-ack at his desk after a thiee weeks' business trip in the Middle West. While in the east, Mr. Duttle made a survey of lumber market conditions and also called on many of his old lumbermen friends in the Middle Western territory.

F. J. DONOVAN A CALIFORNTA VISTTOR

F. J. Donovan, Donovan Lumber Co., Aberdeen, Washington, yas I recent visitor to California, where he spent sev_eral days in the San Francisco and Los Angeles terrilory looking over lumber conditions. While in the Bay Distriit L. *..r the guest of Frank O'Connor, the compiny's San Francisco manager.

CHARLES R. McCORMICK ON TRIP TO NE\,t/ YORK

Charles R. McCormick, president of the Charles R. McCormick Lumber Co., left for New York on February 27, where he will spend a few weeks on business matters. The McCormick interests maintain a New York office and are large shippers of lumber to the Atlantic Coast. On his return to California, he will be accompanied by Mrs. McCorrnick and daughter Florence, who aie returning home after spending the past six months touring Europe.

R. H. SHOEMAKER BUYS INTEREST IN INDEPENDENT LUMBER CO.

R. H. Shoemaker is now interested in the Iridependent Lumber Co. at Livermore and is acting as managei of this concern,_ succeeding E. Altomorano, who recently passed away. Mr. Shoema[er has been associated with thi: lirmber business {or many years and for the past few years was connected with the E. K. Wood Lumber Co. Mr. Shoemaker is a live wire lumberman and is well known to the lumber trade of Northern California.

C. P. A. c. s. cowAN, c. P. A"

Progress Lumber Go. Constructin$ New Plant ;,

The Frogress Lumber Co. of Redwood City'have just completed fheir new office building and are now busy, 9n the ionstruction of their new mill bn their new site' along the Peninsula "Highway. When completed this concern will have a comple-te modern up-to-date plant. W. H. Phafflin is the head-of this progressive concern, with the live wire, Ray Piel, as his assistant. '

NORTON-PHELPS LUMBER CO. MAKE OFFICE IMPRO\/EMENTS

The Norton-Phelps Lumber Co. of Los Gatos has just completed rearranging their lumber. office, Whi+ pr-ovides theni with more sfaci together with an attractive display room. This concern also operates yards at Santa Craz and Artos. E. H. Norton is head of this concern with his son Jack and A. Phelps as his assistants.

ALBERT A. KELLEY NOW A PROUD DADDY

Albert A. (Al) Kelley, popular representative of the Santa Fe Lumber Co. in the -Bav bistrict-and Sacramento Valley, 'wants the world to know that he became the father of a fine six and a half pound baby boy born on Sunday, February 28. at the St. Francis Hospit"l, San Francisco. The futuie eieat lumberman has been named Albert Russell Kelley.- A. J. (Gus) Russell; Al's'ion$enial boss, says the only reason:he.can ascribe for the youngster arriving on the: last day of the month was due to the fact that it was ' the day before pay day. However,'(Gus" says that he .w-o.n sen.rai good beis'ott lhe ne* arrival being a boy, and his bgigest victim in paying over was none other than his able aJsistant, Harry Officerl Albert A. reports that Mrs' Kelley and Albert Russell are doing nicely.

, u&L VALLEY LUI,IBEB ,C.9.._BJ'rLD NEW OFF'rCE : . , AND:$HEDS

The Mill Valley l.umber Co. have just completed the con, struction of 4 4ew office building and sheds and now.have a very fine up-to-date plant. Tom Sewell is manager of this comp;ny attd i" ably'assisted by Steve Elkins- and Roy Ibach, fgrmerfy with the lJnion Lumber Co.

BAILEY LUMBER CO. CONSTRUCTING"NEW MILL

The B. Bailey Lumber Co. of Los Gatos have just corppleted the ionitruction of their new mitt luitaiirg lvhlch will soon be equipped with new mill machinery. B. Bailey is manager of this fast growing 1etail. lumber concern.

NEW TO HIM

"Are you familiar with Puget Sound?" asked the newcomer of an old-timer in Seattle recently.

f'No, there is one thing that I know nothing about and that is music," was the reply.

BUYS FIRST VESSEL FOR SOUTHERN SEIRVICE

First of four vessels to be placed in the redwood lumber , trade betwben Northern Caliiornia and Gulfpogt, Miss., by the Finkbine-Guild Lumber company ha* b,e"tt pulch4sed from the shipping board by the concern. The vessel is the freighter Dio.

COOS BAY MILL CUTS TOO,OOO FEET IN DAY

The Coos Bay Lurnber Co.'s mill established what is thought io be a world's record for lumber productjon during an'eight hour shift when it turn,ed out 700,000 feet in one shift larly in February. The daily average for January was582,00ofeet.

MY FAVORITE STORIES

By lack Dionne

Age not guaranteed-Some

I have told for

2O years-,Some less.

How The Jew Got The Life Insurance

The fastest traveling story going around the country today, is that of the Jew merchant who wanted to borrow twenty thousand dollars, and was told by the bank that they would loan it to him if he would take out twenty thousand additional life insurance to cover it. So he went out to talk it over with ar1 insurance man, and came back very downcast.

"I couldn't get it," he said in misery. "The insurance docteh he turned me down."

The banker wanted to know why.

"IIe esked me questions," replied the Jew, "and den he turned me down."

"What did he ask you?" queried the banker.

"IIe esked me, 'Is your fader living?' I said, 'No, he's dead.' He said, 'At what age did he die?' I said, 'Twentynine.' He said, 'What killed him?' I said, 'Consumption.' He said, 'Is your mudder living?' f said, 'No, she's dead.'

He said, 'At what age did she die?' I said, 'Twenty-six.' Ho said, 'What killed her?' I said, 'Consumption' Oi, Oi, he turned me down. I can't get it."

"Well," said the banker. "Of course you couldn't get it with those answers. I suggest you try some other insurance man, and think of some better answers than those."

So the Jew left, and in an hour he was back, sparkling with joy. 't got it, I got it," he proclaimed.

"Good," said the banker. "What did you answer this time?"

"ffe esked me, 'Is your fadder living?' I said, 'No, he's dead.' He said, 'At what age did he die?' I said, 'Ninetytwo.' He said, '\ll/hat killed him?' I said, 'IIe fell off a polo pony.' He said, 'Is your mudder living?' I said, 'No,' she's dead.' He said, 'At what age did she die?' I said 'Eightyeight.' He said, 'What killed her?' f said, 'She had twin babies,' an' I got de insurance-I got it, I got it."

Modern Methods of Lumber S.tpply

EFORE the war you could gauge pretty ac' curately the amount and kinds of lumber you would be called on to supply during a season. And buy ahead to meet the demand.

Nowadays many dealers report that there is just one certainty. And that is the uncertainty of con' ditions five or six months ahead.

To cope with this state of affairs necessitates changes in the conduct of your business-in your buying as well as selling.

In obtaining supplies now you need a source that backs you up continuously and that is flexible enough in operation to cog in with conditions as they fluctuate in your community.

You need buying connections that take a per' sonal interest in you-connections willing to make alterations in their own business in order to help you make a success of your end of it.

Quite important if you are looking for intelligent

support is the Weyerhaeuser attitude in this matter. Still more important is what this organization actually is doing and has been doing for some time to back up its permanent customers.

Flere are ^ few sizable and tangible improve. ments and additions made by the'Weyerhaeuser Companies to better their products and serviceto make these in keeping with the times.

1. Erection at Potlatch and Rutledge mills of lar$e $radinX! sheds for dressed lumber, thus eliminatin$ the old methodof hurried gradin€ behind high speed planers. Result-grades more uniform.

2.Fir lumber is now planed after thorough drying. Planing after seasoning results in more uniform sizes, smoother surfaces and brighter appearance. This improvement necessitated erection at the Snoqualmie Falls plant of a huge crane-equipped shed for storage of seasoned, surfaced common lumber.

3. Construction by the Humbird Lumber Company of large crane shed for storage under cover of seasoned,

Times have changed. Lumber retailing can no longer be conducted euccessfully on the old basis. The dealer who hae sensed these changee and whi ie conducting his-businese to meet the new conditionsisthedealerwhoismakingthemost,mone-ytoday. Atre Weyerhaeuser organization has a freseage for this wide.awake dealer-a plan to help hirrr carry out his new ideae of service-

planed common lumber ready for shipment. Filling orders from shed makes shipments much faster than old method of storing rough common lumber in yard and surfacing it as it is ordered out.

4. Addition of new mill to the two at Everett for the segregation and manufacture of Pacific Coast Hemlock to keep up with the growing demand for this excellent wood.

5. Maintenance at Baltimore and Minnesota Transferof gigantic modern reshipping plants to meet thd rush and emergency needs of the trade. Institution at these plants of the now famous 24-hour shipping service which enables dealers to take orders and deliver promptly items that may be temporarily out of their stocks or which they don't stock regularly.

Of recent years the Weyerhaeuser Sales Company has been developing and perfecting what they call the Weyerhaeuser Plan of Serving Permanent Customers. It calls for taking a vital interest in each customer and planning ahead to meet his needs promptly as they arise. It is the personal element in business dealingsas distinguished from machine methods. It is working out exceedingly well, so many dealers report. You, too, may find this buying plan a real aid to your business. A tryout will demonstrate its worth.

Weyerhaeuser Sales Comp any

9Distributors of WEYERHAEUSER FOREST PRODUCTS

General Ofices: SPOKANE, WASHINGTON BranchOfr"o

MINNEAPOUS CHICAGO

806 Plymouth Bldg. 2O8 S. La Salle St. BALTIMORE NEV YORK

812LexingtonBldg. 22OBtoadway

The Veyerhaanser Sales Company is the combined selling organi<ation of the follon'ing

Weyerhaeaser Mills and Distributing Plants

Cloquet Lumber Company , Cloquet, Minnesota

The Northern Lumber Company. Cloquet, Minnesota

foh4son-Ventworth C-ompany ,... Cloquet, Minnesota

Wood Conversion C.ompany. Cloquet, Minneeota

Potlatch Lumber Compaay Potlatch, Idaho

Boise Payette Lumber C-ompany, Boise, Idaho

Hunbird Lumber Company. ...... Sandpoint, Idaho

Edward Rudedge Timber Company. ..,... ..,... C,oeur d'Alene, Idaho

Bonners Ferry Lumber Company. Bonners Ferry, Idaho

Snoqualnie Falls Lumber C-ompany Snoqualnie Falls, Vashington

Veyethaeuser Timber C,ompany Everett, Vashington

VeyerhaeuserTfonber Company. Baltimore, Maryland

rransfer, st. paur, Minnercta

NoVbnder He Smiles

rnHIS is Mr. Lee Lundell, Sales Manager

I at the Weyerhaeuser Timber Company's Minnesota Transfer plant-the distributing yard that has become so famous in the middle west for its 24-hour shipping service.

This photograph was snapped as Mr. Lundell was looking over the record of shipments which had iust been compiled for the month previous. No wonder he smiled. Surely it's a record to be proud of.

It shows that 69% of all orders received went out within 24 hours or less, and that 87% of all orders were shipped within 48 hours after receipt. The balance represented shipments which were not rush orders or which required special working.

The following paragraphs taken from letters received at the Twin City plant indicate the value to the trade of this fast shipping service.

ttlf you can give us as good service as on the previous car we are not worrying about your ability to produce. Thank you for the interest manifested in our securing this job."

"Appreciate service. Came through nicely."

ttSixdays from our order your calwaE in ouryard, and quality good. Good service."

"Mighty well pleased with the service given."

"Thie car arrived in due time to have the lumber on the job ae expected due to your extraordinary prompt eervice for which we thank you.t'

"Order mailedT /9-6 P. M. and car Bet out on our

eiding ?/15-6 P-M. Prompt service was lmportant to ue and we appreclate the facd it was given us."

Hydraulic Load Lift is Distinctive Feature of Gerlinger Carrier

The Gerlinger Hydraulic Carrier, manufactured by the Dallas Machine & Locomotive Words, Dallas, Oregon supplies a need in the manufacture of lumber today, as one of the problems confronting every operator is the problem of yard transportation. All up to date operators have come to realize that the most efficient way of handling yard transportation is with "The Carrier System."

Mr. Carl F. Gerlinger of the Dallas Machine & Locomotive Works realized, that the results obtained by the carrier system depended on the durability and efficiency of the carriers used, and he accordingly designed and put on the market the Gerlinger Hydraulic Carrier. This carrier is designed on sound mechanical principles throughout and embodies a number of exclusive and distinctive features. Mr. Gerlinger has had thirty years' experience in mechanical work, which enabled him to design .and perfect a carrier which is practical for mill operators by eliminating the features which had been troublesome to the operators us: ing carriers in the past. Mr. Gerlinger gives his personal supervision to the manufacture of every carrier, which guarantees the highest class workmanship possible.

A distinctive feature of this carrier is the Hydraulic load lift. The hydraulic principle has long been recognized as the most efficient lifting method developed, being used in elevators and lifting devices of all kinds for a number of years with the best of results. The hydraulic lift as applied to the carrier enables the operator to quickly raise or lower the load. and when in raised position securelv bind the load without any danger of breiking or injuring the

UNItlN TUMBER Ctl.

OFFICES:

SAN FRANCISCO

Crocker Buil{ing

Phonc Suttcr 6170

LOS ANGELES

Lane Mortgage Bldg. Phone TRinity 2%2

MILLS: FORT BRAGG California

Adequate ttorage ttock at San Pcdro

UNION DEPENDABLE SERVICE

CALIFORNIA REDWOOD

lifting mechanism. It is positive acting in the raising or lowering and the operator can use it as a jack to lift the machine il it breaks through the dock or runs into a hole. This is an exclusive feature with the Gerlinger and often saves considerable time, as the operator needs no assistance but can quickly lift the machine out with its own power and continue his work without delay.

The frame construction is built exceptionally strong to withstand the heaviest loads and roughest runways possible in carrier operation. The frame is constructed with wider inside clearance which allows for an extra tier of lumber of most sizes, which enables it to handle a larger unit of lumber at one time.

The motor is a Fordson Power Unit, which can always be quickly serviced, as repair parts can be purchased in any locality. This feature eliminates chance of long delays or tie-ups waiting on motor parts which are not stocked in all localities.

In the sale of the Gerlinger Carrier, the Dallas Machine & Locomotive Works also include their efficient service to the customer which guarantees efficiency in carrier operation, and every carrier manufactured is guaranteed against defective material or workmanship.

These and many other special features have enabled them to place their carrier in many of the leading mills and lumber yards of the country, and its popularity has been proven by the numerous repeat orders received from operators who have used these carriers. One large operator after (Continued on Page 56.)

SAN FRANCTSCO Newhall Bldg. Tel. Kearney 1110

. ABERDEEN

LOS ANGELES Warh. I. N.,Van Nuyr Blds. lel. MEtro. lElS

S. E. STADE I.UIUBIR C(}.

Ert. 1885

NORTHWEST LUMBER PRODUCTS

WHOLESALE

PROMPT AND REGULAR STEAMER SERVICE ON DIFFICULT CUT. TING ORDERS MILLER SHINGLES

Mernber California Redwood Agociation

How California Sunshine and Snow and Brains and Courage are Building An Industrial Empire

The other day the [.os Angeles Hoo Hoo Club saw and heard an illustrated industrial lecture that is more interesting than any otter industrial lecture is or could possibly be, to a bunch of California business merL

For it told and showed the mightiest work that men have ever attempted in California, the performance of which should be an inspiration to every ambitious businecs man.

The spealrer told a straightforward simple stor5r, illustrated by a moving picture. The subject was the development of electri"al po*er in^the High Sierra Mountains by the Southern California Edison Companv. -And it was a real thrill as well as a *ottder, an education, .and an inspiration.

Because lumbermen, when you preach to them minor suggestions for their own businesE, are usually doubters. And it does them good t9 see big things done by men of ambi- tion, brains, and determination in OTHER lines of business.

Every business man in California should see_tho_s_e^pictures and hear trhat story told.

Did YOU know that this project tih"tt "o-- pleted -will be the biggest and most costly industrial project ever-attempted in the wJrld's history, bigg,er than the Pananra Can{ mak- ing the building of the Egyptian Pyramids seem lil(e child's play in co.rparison? yet such is a fact. When finished the iob wiII cost more than the Panama Canal, atra inflrrit"ty Inore than any corporation iob in the woildt history.

Dld you Lnow that they start over ten thousand feettigh in the mountains, and begin harnessing the waters of_ the San JoaquiriRirrur, transformin_g it intg electrical powei and they carrying it hundreds of miles-to furnish lighi and power for every conceiveable human enterprise?

Did you know that they use tfiat ri,Ee water over and over again, making it drive a set of turbines at the top, then impounding it agaiq a little farther down, and making it drive another set, and then another, and anolher. until when finished this Earne water witl be us€d more than a dozen times to furnish light and power in California.

They use it like the modern bank uses money, loaning the same money over and over again.

_ Did you know that not only do they use the water in the great natural watersheds of the San Joaquin, but that they drive great tunnels under mountain rangeE, and bring into the San Joaquin watershed huge quantities of water from other watersheds, that would otherwise find its wav to tihe ocean hundreds of miles north of where it finally does meet the sea?

Did you lrnow that the longest tunnel in the world has recently been cornpleted by this company for thus diverting a huge quantity of water into this waterahed? Fact. It is fourteen miles lottg. l.onger than the tunnel under the Alps.

_ Did you ever stop to think that even though all the coal mines and oil fields of the *oild played out, C_alifornia will always have plenti- ful power so long as the sun suchs up the water from the Pacific, and deposits it in snow upon the huge breasts of the Sierras?

God has been good to California. Has blessed her more than any other spot on tfie civilized _globe, But men are enhancing the work of Providence by doing such wonders as these.

T"uIv there is no stopping California.

THE YARDS WHO BELIEVE IN SELLINGBETTER SHINGLES

(Continued from Page 54.)

orrrchasins one on trial, has purchased thirteen additional carriers, riaking a total of fourteen Gerlingers in one plant'

One of the fiist Gerlinger Hydraulic Carriers sold was to the Pacific Spruce Corporati,on, Toledo, Oregon. This carrier has been in continuous operation for three years and a large part of this time running continuously from two-to threiei!'ht hour shifts per day. The Jact that this carrier is still dn the job and working as go,od as when new is evidence of its durabilitv. The Paaific Spruce Corporation have purchased two additional carriers since the installation of the first machine.

Another customer who is operating seven Gerlingers w'rites as follows : "\Me haven't had $50'00 expense on the last carrier you shipped us which is a year old now. Our exDense for- the last month did not reach $50.0O for the whole seven machines. These machines are almost three years old now and we are having less trouble with them ihan we did at first."

The sales of the Gerlinger are handled direct -by the Dallas Machine & Locomotive Works, Dallas, Oregon; Mailler Searles, Inc., San Francisco, California, and The Metalweld Service Corporation, Philadelphia, Pa. The carriers are delivered over the highways, or by rail, or by water shipment out of Portland, Oregon.

..FIRST THING HE DID''

"I am opening a yard for myself at Sutter, an-d- of course cannot get ilong without the Lumber Mer-. chant, so am enilosing check for $2'00 and would ask that you enter my subscription for a year, starting with the next issue"'

The Best in Oak Floorin$ Manufacture

A ahipment of Long-Bell trade-marked oak flooring iea"hes you in first class conditlen-ihs .."ult 6f standards of manufacture, loading and shipping unsurpaseed in the industry.

Study these pointa of auperiority:

l-The greatest care is used in the selection of raw material.

2-All the elements of kiln drying are under exacting control.

3-The utmost precision in the operation of mechanical equipment.

4-A system of grading and inspection pledging the best and most uniform results.

5-Careful loading and every precaution to prevent damage in transit.

It is constant adherence to these practices which assures the dealer of having, in Long-Bell trade-marked oak flooring, a product as near Perfect as man and machinery can make it.

pine Bluft. Ark. tJtlllt3#. Longville, ta. (Lons-Bell'Brand) (Superior Brand) (Long-Bell Brand)

The Long-Bell Lumber Company

H. A. Long Btdg., - Kancar CitY, Mo. Lumbemen Slnce 1t75

BACK EAST

Since coming east

My eyes to feast, Some things I would exPlain

Just why they get Cold weather yet, When on the Coast it rains.

Just look around In any town

When ice is on the walk

And you will see

A Charleston bee That makes folks' feet just talk.

A tail spin here,

A nose dive there; These surely happen quickly. Here originate Steps up-to-date, That leave you feeling sicklY.

Instead of pine

Tied up with twine

A fellow here should peddle

Some healing dope

Or liniment soap

And not with Nature meddle.

-ALLAN TURNER, Grand Rapids, Mich.

Formerly of San Francisco.

LUMBER STEAMER DAMAGED BY FIRE

The "Sierra", an E. K. Wood boat, was damaged by fire to the extent of $50,000 while unloading at the E. K. Wood Lumber Company docks at San Pedro.

Guesswork

Continuous Testinl

Samples are cut from every &iln tnrck of lunberl weighed on a finely adjusted grao scde, bated bone dry in an electric oven, then re-weighed. By this exacting pllrers we make 3ur.e that every piece of lumber dec' tioed for "Everlasting" Hardwood Flooring contains the proper moisture cottent. There is no guesswo!&r at an t' stage of manufactue.

NICHOLS & COX LUMBER CO.

GRAND RAPIDS, MICHIGAN

"Thc Hmc of Firc Wooduuftnzn

"RANK R. closE.

Revelation

I knelt to pray when day was done, And prayed, "Oh, Lord, bless every one; Lift from each saddened heart the pain, And let the sick be well again."

And then I woke another day

A4d carelessly went on my way.

The whole day long I did not try, To wipe a tear from any eye; I did not try to share the load Of any brother on my road; I did not even go to see

The sick man just next door to me.

Yet once again when day was done

I prayed, "Oh, Lord, bless everyone."

But as I prayed, into my ear

There came a voice that whispered clear:

"Pause, hypocrite, before you pray, Who have YOU tried to bless today?"

God's sweetest blessi4gs always go

By hands that serve Him here below."

And then I hid my face and cried, "Forg!fuqme, God, for I have lied; Let me but see another day Anfl lwii[ live the way I pray."

"How come Ah don't see you\mixin' round socially no mo'? \

"So\q as Ah am concerned, ,arsie\ is thu'. Ah've done ostrichi\! it." \

'lfhe Need of Amenica

The need of America is not for men who can lift blocks of marble to the fortieth story of some great office building, but of men who will lift the level of character-not men who dot the seas rvith the white sails of commerce, but for ihen who in their everyday living exemplify those homely virtues, those old fashioned verities which in the last analysis, alone can bring happiness into the life of the indiv(lual or build perpetuity in our civilization. In the minds of,*alas, too many people, the modern hero, the successful mqh, is the one who in a single year can, make one hundred thousand coats or five million hose, or make money hand over fist. The time has come when we must understand as never befofe that there is an everlasting difference between making a living and making a life. Life is hot a goblet to be drained; life is a cup to be filled. The great need of America today is not for men who will add to the quantity of our materials, but men who will add to the quality of our living. (Dr. W. W. Youngston).

PROGRESSIV SELLING

SUBSTITUTES

ARE A WOODEN LEG.

In a small western town, a ga man hung out the fol'USE GENUINE PARTS. AS GOOD. ASK THE MAN HE KNOWS.'

INTOLERANCE

By Molly Anderson Haley

Across the way my neighbor's windows shine, His roof-tree shields him from the storms that frown, He toiled and saved to build it, staunch and brown, And, though my neighbor's house is not like mine, I would not pull it down !

With patient care, my neighbor too had built, A house of faith, wherein his soul might stay, A haven from the winds that sweep life's way, It differed from my own-I felt no guiltI burned it yesterday !

THEY AL,L DO

First Choru5 Qill-"f'g1 thinking of Second Chorus Girl-"So am I. that's got it?"

marrying Jack." D'ye know anyqne

STICKTOITIVENESS

Josh Billings, the quaint old American humorist, once wrote this sage remark: "Consider the postage stamp. Its usefullness konsists in its ability to stick to one thing until it gets thar."

KINDNESS TO A TREE

The following news item is from the Great Falls, (Mont.) Leader:

"Fred Call, a national forest fire guard, recently saved a giant tree by crarvling into the hollow part, which was aflame, and cutting away the burning wood. First he chopped the tree down."

ANOTHER NEED

What this country needs is a lower rate of interest on money, and a higher rate of interest in work.

Caller: "Your children play so quietly." Mother: "Excuse me a moment."

Stop making a day's journey after the hour you lost this mornlng.

--,f^qt""'*"'" t* :gregationalist'

cur rr oFF'

Merchandise to Reach the "Missus"

A big magazine that caters particularly to the male sex, in asking for advertieing from motor car manufacturers. stresses the alleged fact that "Itts t'he MAN that buys the motor."

They MAY be right. We sincerely doubt it, even with motors, but there may be more truth in their statement that we are off-hand inclined to believe.

But there is one truth that the building merchant knows beyond any chance of a doubt, and that is trhat "It's the WOMAN that buys the home."

-S" a"it, whatever else you do, overlooh the ladies in your efiorts to merchandise homes and buildings.

A well known advertising agent says: "Women read advertisements because the ad' vertisements f,atter them, c8y-lng the things their husband! FORGET TO SAY."

A lot of truth in that, so far as a world of the advertidng in the national con8umer maga' zines is concerned. Whether t'ihe advertiser wants to sell "ghoeg or rhips or seding tvaxr" somehow or otther they work into their illustra' tiong the pictures of lovely women; women to charming that their portraits are a sincere compliment to ALL wonren.

Mr. Buildng Merchant, the LADIES of your

relling district are your best potential curtomers; they are the rnoat potent readerr of your advertising, your letters; the mogt intererted recipienta of any building saler effort.

Ladies are NOT intererted in two-by-foun though, gentlemen. The ad man doeantt Iive that could interest her in your boards and planks, in your sash and doors, or in your other MATERIAI.S.

DON'T warte your time telling her how much oak or maple fooring is per thousand feet. You are talking Greek to her when you do that, and she isntt intereeted. It wontt establish any DESIRE in her consciousn€ss

But in the thinga your planle and your boards and your other materials wilt BUILD that mean to her and to her family shelter, and comfo'rt, and luxury, and protection, and satisfaction, and sratification, and the other human elements-in tfiose thingr she IS interegted.

The old fashioned lumber yand man lsrew nothing of Milady as a custotner.

But to the modern building merchant, rhe is a mo'st potent prorpect.

And if she ISN'T that to YOU, then YOU aren't THAT.

See?

BRADLEY BRAND HARDIlIOODS

Scientific kiln drying preservet within our productr naturets sturdy and beautiful qualities, while

Modeff':.' machinery and skilled human-i:ffort iustifies our clogan

ttlf

ltts:'

s ltts Bettertt

TRY

OAK FLOORTNG

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WA,GON STOCK

BEECH FLOORING

Laminex Text Interests Convention

One of the ieature exhibits at the recent convention in Portland, Ore., of the West Coast Retail Lumbermen's Association was the well known Laminex door soaking test.

In the lobby of the Multnomah Hotel a stock two-panel Laminex door was kept in a tank filled with water throughout the period of the convention, attracting considerable attention. The door was first autographed by A. L. Porter of Spokane, secretary of the association. This was at 4 o'clock Wednesday afternoon, February 17th. The entire exhibit was removed on Saturday to the show rooms of W. P. Fuller & Co., Portland, where it still remains with the door on its tenth day of continuous soaking (as this article is written).

W. P. Fuller & Co., Portland, distributors for Laminex doors, are undertaking what they believe will be a record soaking test. They expect to keep the door in water for several weeks to prove that it will not warp or come apart, no matter how long or extreme the contact with moisture.

US FOR

AROMATIQUE CEDAR LINING

RED OAK TRIM' SAP GUM TRIM

MOULDINGS

GUM FTJRNITURE STOCK

Furniture Stock in Setr CUT TO SIZE Ready to Assemble

FIat Surfaces Hardwood Trim Sanded

The

A.Templeton, l>resident of the W.C.R.L.A.; Iohn Kendall of Spokane, general nxanager T'hompson Yards, and H. Guy Schneck of W. P. Fu.ller and Co., Portland, Oregon.

Grade Marking Being Put Into Effect By West Coast Mills

The design reproduced below shows the new grade marking stamp of the West Coast Lumbermen's Association. The figure in the shield on the right represents the number of the mill. Numbers from I to 19 are reserved bv the association for use in their advertisements. the firsf mill number being 20. This was allotted to the Booth Kelly Lumber Co., Eugene, Ore. Grade marking equipment his already been furnished to 20 mills of the association.

Sixty-five per cent of the mills of the West Coast Association have pledged themselves to adopt the new American I, umber Standards, which call for a grade marking systern. Grade marking is now in efrect.

BAUER HAPPY OVER NEW ARRIVAL :

E. L. Bauer, member of the firm of Bauer & Geib, retailers, f os Angeles, is wearing a happy grin over the arriva{; on March l, of a fine baby boy. I ','

This is the second child in ihe Bauer family, the oldest being a boy also.

|BRADLEY TUMBER C(). OF ARI(A,NSAS ARKANSAS

figures in the fhotograph, read,ing from left to righf, are; H.

EtSlclir 151119tr6

f !*8 rtt{iri$oftqff }S irtU$ItEdpmbmft.X.fi T

on that industrial copyl[qgiveg"&Ipecial ffileal for this

i{,-ilffix{.',i;i#kfu :t*$,#*\'"r','#',t

I be found that most of the national advertiselgtwb[ugfti.cnsl]

'::i#3f ffi :tl#rli,T,ili3i"Ii.fi i.Hf $utsi:frH#.ih;n*

-and-run" reader. 'I'he tarm journal, because of its help practical information, is carefully digegfellE&fle$r s. An illustratioggrg\hmldhqrWi,St4gg{ion valr

)'Ttl/'-"fgocqc 0 MIq

qffie-pR

justify the argument. ers have time to thin

sr(T) ONE ON HOWELL BAKER

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WA NT ADS

(The Clearing'Houce)

Thic Column of "Wants" and "Don't Wants" is for:

The Fellow Who'Wants to Buy

The Fellow Who Wants to Sell

The Fellow Who Wants to Hire

Ratq t2.50 per cotumn inch

The Fellow Who Wants to Be Hired

WHITE PINE BOX FACTORY FOR SALE

We have a first class efficient box factorv of 60,000 daily capacity, located in Northern ealifornia, which we ofter for sale. Good supply of raw material in immediate vicinity. Will give full particulars upon request. Address Box A-127, care California Lumber Merchant.

2-t'-tf

FOR SALE

RETAIL LUMBER YARD

NICE PROFITABLE BUSINESS

FINE OPPORTUNITY

INVESTMENT 40 TO $5O,OOO.

ADDRESS BOX A.83, CARE CALIFORNIA LUMBER MERCHANT. Il-ls.tf

WE OFFER FOR SALE ONE OF THE LARCF EST, BEST LOCATED AND PROFITABLE RE- TAIL LUMBER YARDS IN SEATTLE. OUR REASON FOR SELLING IS THAT uIE NEED ALL OF OUR MONEY IN OUR WHOLESALE BUSINESS. IF INTERESTED ADDRESS PIONEER LUMBER COMPANY, HENRY BUILD. ING, SEATTLE, WASHINGTON.

2-I.3

Young married man, 12 years' experience all departments lumber office work, now available. A-1 accountant, good correspondent, estimator, figure detailed sash and door work, rapid and accurate. Recently employed as assistant manager Line Yard Concern, in charge all office work. Address Box 4-130, care Calif. Lbr. Merchant. 3-f5-1

WANTED TO BUY LUMBER YARD for cash. Must be in good location. Information will be strictly confidential. Hayward Lumber & Inv. Co., P. O. Box 155,;I-bs Angeles. 1l-156

FOR SALE

200 heavy 5 ft. lumber jacks, used for assembling loads-good condition-$2.00 eachSun Lumber Company, Beverly Hllls.

BOOKKEEPER WANTS POS

,OSITION

Half million dollars sales experience i and manager and estimator past 10 year start, but worth double. Married, Chris old, peppy and exceptionally agreeable or bond. My six months' old ageney h: dress Box A-131, care Calif. Lumber

ce as bookkeeper rears. $150.0O to hristian, 31 yedrs rble. References r has failed. Adrer Merchant.

Wanted: An Assistant Manager for a large sellirrg organization located in a Pacific Coast city. Must be experienced in California and Western Pines, a good correspondent and office man and able to sell lumber by maitr. Asquaintance with the Eastern buying public and knowledge of credits is very important. Please address replies to Box A-128, care California Lumber Merchant.

2-15-l

WANTED-Experienced lumberman with small amount of capital to take an interest and position with a new yard in Los Angeles. Address Box 4-129, care California Lumber Merchant.

A RARE OPPORTUNITY

A growing sash, cabinet and millwork business located in Oakland. Could use additional capital for expansion. Present owners will retain their interest. This is a rare opportunity to become interested in a live business. Order files full. Address Box A-91. care California Lumber Merchant. l2-15-l

YARD FOR SALE

.Retail -luryber yard for sale in good territory. Doing a nice profitable business. Will taki 2O to 30 thousahd- to handle. Address Box A-104, care California Lumber Merchant. 2-t-l

Fruit Growers Supply Company

.: Manufacturcrr of C-rlifornia White and Sugu Ptnc Lumbcr !filb at Su.rnvitlc r"a rut, Crt150,(X)O,(XX) Fcct ADnud 6p."tt

B. W. ADAMS. Mgr. Salcr DGpt

Firrt National Bank Bldg. - Scn Frudro

Soft Harmonious Shades and Rock Armored Protection!

pIONEER Yosemite Rock Surfaced Shingles produce a roof I on which color and contour blend to perfection. Their texture or shadow line is characteristic-their colors are soft and appealing. They blend with the color schemes of the home and the natural surrounding-and they are an invulnerable armor of protectionl

Naturally there's a demand for them and a profit for the dealer who sells theml Pioneer Yosemite Rock Surfaced Shingles are modern roofing for modern homes Their years of durability, fire safety, freedom from repairs or painting-.11 for their 6rst and only cosl-makes them wonderfully economical. And for re-roo6ng, you can sell them on easy time payments.

EASY PAYMENTS FOR RE.ROOFING

When you sell Pioneer Ycsemite Rock Surfaced Shingles for re-roofrng you are selling the high- est type of economical roof protection and you may sell them on easy time payments. If you are not already reaping the volume of business this plan assures, write us for complete details.

ProNern Paprn. Co., INc.

Estoblished 1888

LOS ANGELES SAN FRANCISCO PORTLAND SEATTLE &s!

Pioneer Manufactures o Com. plete Line oi Roofings ond Building Poperc

The Pioneer Standard Cut Corner Strip Siingle -appealing to the eYe and economical to lay'