acher Wall Board
A WALL can lrc built .1 *ith Schurnncher Plaster 'W'all Board and decorated the same day. There is no waiting for the house to 561116-f61 thg plaster to dry. Finish the interior and move right in.
Advantages like these are rnaking this Piaster !7all Board more popular each day. Recornmend it.
A. L. Johnson, c. D., il;;t"; i;.
Johnson, John, Flooring Co.
Jones-Hardwood Co.
Kneeland-Mclurg Lumber Co.
Koehl & Son, Jno. W.
Laughlin, C. J.
Little River Redwood Co.. The
Long-Bell Lumber Co.
Louisville Veneer Mills
L. A. Paper Mfg. Co.
Lumbermen's Reciprocal Assn.
Madera Sugar Pine Co.
Maris, H. B., Panel Co. ...
McKay & Co.
Mitchell-Whiteside
How Lumber Looks
The part two weeks have shown very little change or very little improvement in the Douglas Fir rnarket- Prices remain about the same. ln the Los Angeles District, some wholesalers report that the retail demand has picked up a liule and that it is easier to sell at the present time than it was during the month of July. They report that there is a scar' city of 2x4's, SlE, cargo grade, and that this item is eary to sell.
On Augsst 10' 34 boats were reported tied up. Unsold lurnber at San Pedro will run about 12 million feet. Druins the month of July, the cargo receipte at San Pedro were: Douglas Fir 94,46O M ft., Redwood 15,75O M ft., making a total of 11Or21O M ft. The cargo receipts for the same month in 1926 totaled 119,830 M ft. Fir cargo arrivals in San Francirco for the month of July amounted to 461746 M ft., while the Redwood receiptr totaled 8r2OO M ft.' making a total of 54'946 M ft.
Cargo receipts at San Pedro for the month of August will run about the same as for July. Up to the night of Awust 12, the cargo arrivals totaled 45 million feet. The Augrrst bulding permits for Los Angeles are running ahead of July.
It remains difficult to buy in the Northwest and the mills do not seem particularly anxious to sell at present pricea. Pricec at the mills are holding up well. They report a good volrune of business from the Atlantic Coast at better pricer than the Cilifornia market is offering. The mills are keeping their stocks well cleaned up and there is not very much unsold lumber on the docks at the cargo mills.
Redwood stocks and prices remain about the same. Pricee are firm. Construction and the lower grade stocks at the mills continue badly broken. For the week ending JuIy 30, the Association barometer shows for 16 reporting millr: Orders received 51716 M ft., shipments 91713 M ft., production 9,O89 M ft. For the year 1927 to July 30, 16 mills report: Orders received 2761402 M ft., production 2141482 M ft., shipments 251,498 M ft.
California White and Sugar Pine. The market on Selectr and number one and two Shop continuec good end some of the mitls are oversold on these items. The dernand for Com' mons is also active. Prices remain about the same. The position of the mills is better than at any time driring the past two years-production is less and shipments are holding up well.
The West Coast Lumbermen's Association barometer for the week ending July 3O, based on 122 reporting mills' shows: Production 11816781715 ft., new business 111'378r450 ft., shipments 117,265,599 ft. For the first 3O weoks n 19271 81 reporting mills show: Production 2,3031676,852 ft., new bnsiness 2r43lr29lr5ol ft.r shipments 2r392r794r' 229 ft. Compared with the same period in 1926' 105 mills reported: Production 3110716721280 fL, new burinesa 3r' 265,580,476 ft., shipments 3,2O8,655,703 ft.
For'the week ending July 29, the SoutAern Pine A*ociation barometer, based on 1O6 reporting mills, showr: Orders received 6011711876 ft., rhipmentr 6312o41192 fL, production 63,O17,438 ft.
Advice to every retailer, wholesaler, andmanufacturer of lumber, which, if followed,would bring certain prosperity !o the industry: "DON'T SELL ANYTHING AT At{Y TIME TO ANIYBODY THAT DOESN'T BRING YOU A REASONABLE PROFIT."
The Lumber Jack Talks to the Merchant
Big things are under way in the Lumber Industries. There's a couple of promising green sprouts on the old tree. The forest is coming to town, Mr. Brains is being introduced to Mr. Wood, and a special seat on the famous Merchandising Band Wagon is resenred for Forest Products.
We've always thought that the only thing the Lumber Industry needed was some modern merchandising. Incidentally, we have been doing some selling ourselves. But things are under rvay now for a real, concerted, unified endeavor on the part of the whole wood business, and we think the results are going to be good.
The Holmes Eureka Lumber Company, as a member of the National Lumber Manufacturers Association, is backing this move to give wood its rightful place in our economic system. We are backing the California Redwood Association, which for two years now has been doing real merchandisipg ,for the Redwood Industry. And we are members of the Redwood Sales Company (representing one-third the Redwood Industry selling East), which is on the eve of a worthwhile move to further provide a better product with superior service.
Little and big-they all count.
Redwood will do its part to keep Mr. Wood on the front seat of the Building Band Wagon.
Making Good Neighbors of Lumber Folks
By Jack DionneA lumberman friend of mine wrote me the other day that he appreciated this journal for many reasons, prominent among which was the fact that we have been devoting our efforts to "making good neighbors" of lumber folks.
FIe couldn't have said anything that pleased me better. When you have made good men better neighbors you have done much for them, for the industry they represent, for the business they are in, and for the territory they serve.
I shall never forget the words of that kindly souled gentleman who was President of these United States, and who died in so untimely a fashion, Warren G. Harding. When he was elected President a friend asked him the question: "\A/'arren, what is your ambition as President of the United States?" And Harding replied, with that generous smile of his, "I only want to be a good neighbor."
And that's a great ambition, and no mistake. Because it includes and overlaps so r'nany other useful things.
When you help make lumbermen better neighbors, you help them to know one another better, to understand one another better, to appreciate one another more, to sympathize with one another's problems, and to promote co-operation by making them better competitors.
When men meet as neighbors they don't go away and vilify one another. A sentimental something that goes to make the world of civilization has crept in to place them in a different light with one another.
Lumbermen are better neighbors than they used to be. There is more social contact between them, more specific knowledge of one another, more kindly and friendly interest than used to be manifested, and more certain knowledge that individuals can best serve themselves by promoting the general welfare.
To make lumbermen better neighbors, better citizens, better friends, better public servants-this is the fundamental intent and purpose and ambition of this journal. We consider these things most important because they embrace all other purposes.
And these purposes and ambitions shall continue to guide us.
nepeat ordersTd How do lrou get them?
McCORMICK offers the dependable way through its fine, clear durable Douglas Fir and fast delive'fly.
\fith four big mills operating on tidewater, McCormick can give you immediate service on any order. Seventy-five McCormick vessels are b*y bringrng these orders to their destinations.
We ship orders for Southern Catifornia and theSouthwest, direct
from our big distribution yards at Vilmington, Los Angeles harbor. Yard rade for anywhere in California can also be supplied all rail.
Twenty-five years of development place this complete chain of facilities it your service. Let our nearest sales office or sales representative quote you on straight or mixed cars. Be' sides cargo facilitiesr w€ have a department specializing on rail busi' ness.
Glras. R. Mccorniclt Lunber Go.
California Retail Lumbermen's Association to Hold Annual Convention at Los Angeles
The following directors of the California Retail Lumbermen's Association and Secretaries of Local Clubs in the state met at the Samarkand Ffotel, Santa Barbara, August 6th, at a luncheon meeting, followed by the business session :
Paul Hallingby, President... ....Los Angeles
Elmore King. Bakersfield
R. F. Wells, Vice-President. ...Turlock
I. L. Ott. .Santa Ana
Francis E. Boyd Santa Barbara
W. R. Vanderwood..... ....Glendale
A. D. White ....Riverside
Verne Whitson Santa Ana
Geo. N. Swartz. ....Long Beach
E. D. Tennant... ...Los Angeles
O. H. Maatsch ...Glendale
R. Cameron ....Palo Alto
C. W. Pinkerton .Whittier
J. E. Neighbor, Treasurer. ...Oakland
Chas. Curran, Vice-President ..Pomona
A. E. Ficklirg... ...Long Beach
C. E. Bonestel Ve'ntura
Paul M. P. Merner. ..Palo Alto
Jessie E. Fras,er, Secretary-Manager. .San Francisco
R. D. Mundell .....San Bernardino
E. Steftensen.... ....Santa Ana
Stephen Westover. ..Alhambra
C. D. Le Master. .. .Sacramento
The Alexandria Hotel, at Los Angeles, was chos,en as the place to hold the next annual convention of the As-
sociation, and November 3rd, 4th and 5th are the dates. The entire mezzanine floor of the Alexandria Hotel, which is visible from the spacious lobby of the hotel, will be used for exhibits of manufacturers, etc. The Los Angeles Chamber of Commerce, through Senator Chas. B. Hamilton, extended the invitation to the directors to hold the convention in Los Angeles. Also letters and wires from the Chamber of Commerce, and the Mayor of Los Angeles were received. The Riverside Chamber of Commerce also extended a very hearty invitation to hold the Convention in Riverside, as did also the Chamber of Comm'erce and Mayor of San Bernardino, but the directors felt that the City of the Angels would be the most easly accessible to the greater number of lumbermen of California.
No definite plans for the Convention have been made to date, but Secretary Fraser assures us that it will be the very best convention the Association has yet had. The Los Angeles Chamber of Commerce has assured their cooperation in drives for the delegates around the Bay Cities, through the Sunken Gardens of Pasadena, and the most thrilling of all to the delegates will be a tour of the moving picture studios in Hollywood, which can only be seen when sponsored by such an organization as the Los Angeles Chamber of Commeroe. This they have promised at a date agreeable to this Association. The Annual Dinner Dance will also be a feature of the Convention-with bridge and theatre parties for the ladies who do not wish to attend the business sessions of the Convention.
(Continued on Page 10)
LTJMBE,R DEALE,RS
There is a world of difference in FIR PANELS
We are exclugive distributors in Southern California for PLYLOCK
FIR PAT{ELS
Plylock muEt not be confused with ordinary fir plywood, it ia made under rigid standardE of quality. Our cantomers are discovering that PIyIock is the frnest product of its kind which can be produced.
Phone us for one of our handy panel footage tables.
Everything in Hardwoods.
EVEN A SCREEN IV{OULDING
Q MALLEST of standard sizes, yetto make thistiny J ribbon of wood, great logs are skidded by giant donkey engines and hauled many miles over mountainous steel highways before the band saw slices the first slab.
AL And from the mastery of mountain logging to the accurate moulding of the slender, well' seasoned strip, each step is gauged to those high standards which have won for Pickering West Coast Products two successive Gold Medal Awards by the State of California.
Q Ready now for your requirements every standard item in California White and Sugar Pine, including wide and thick finish, moulding, lap and bungalow siding, factory shop and common lumber and the pretriest lath produced. Telephone our nearest representative or
W. H. GIBBONS VISITS CALIFORNIA
W. H. Gibbons. of Houston. Texas. a well known lumber wholesaler of that territorv. has been a recent visitor in both Los Angeles and San-Francisco. He was accompanied by his wife and son, and they are making a tour of the Pacific Coast.
R. F. HAMILTON ON EASTERN TRIP
R. F. Hamilton, The Pacific Lumber Co., San Francisco, left for the East the latter part of July on an extended business trip. He will visit the company's Chicago office and other points east. He will be away about six weeks.
(Continued
from Page 8.)
The "Build a Home First" movetnent of Erwin Ennis and the New Jersey Lumbermen's Association was unanimously endorsed by the California Retail Lumbermen's Association, and th-e Seiretaries present at this meeting. The directors feel that if each lumberman would get behind this movement, and display the "Build a Home First" slogan that it would plant the desire for homes in the minds of the American people, for after all is said and done, thoughts are things and we must think and visualize a home before we ever start to build one; and Desire is the Mother of the Act, so we as lumbermen should create the desire for HOMES.
The Northwestern Mutual Fire Insurance Company was selected as the official insurance company of the Association, receiving the endorsement at the directors' meeting. Mr. A. C. Baker of Los Angeles attended the meeting and set forth the benefits to be derived by the Association should the affiliation be consumated. Definite Dlans for
FRANK ADAMS ON TRIP TO COAST
Frank Adams, manager of the Chicago office of The Pacific Lumber Co., is on his annual trip to the Pacific Coast and is making his headquarters at the company's San Francisco office, where he is conferring with officials of the company. Before returning east, he will visit the company's mill operations at Scotia.
E. A. SELFRIDGE, Jr., RETURNS FROM THE ORIENT
E. A. Selfridge, Jr., lumber trade commissioner to Japan, arrived in San Francisco about the first of August, after having spent about ten months in the Orient investigating lumber conditions. Mr. Selfridge will leave for Washington, D. C., shortly.
cooperation between the Association and the Northwestern I[utual Fire Insurance Company rvill be made by an insurance committee of the Association.
I\[r. Paul Hallingby, President of the California Retail Lumbermen's Asso'ciation, who broke his arm on July 4th, appeared at the directors' meeting at Santa Barbara with his arm out of a sling. All his fellow directors and friends ar.e happy to see that he has had such a complete and rapid recovery.
Mr. Ambrose of the Ambrose Lumber Company, Santa Barbara, was also a guest at the luncheon of the directors of the C. R. L. A.
Mrs. A. D. White, Mrs. Chas. Curran, Mrs. R. F. Wells, and Mrs. E. D. Tennant accompanied their husbands on the trip to Santa Barbara, and had a luncheon at the Samarkand Hotel and enjoyed the beautiful grounds while their husbands were working on matters of interest and benefit to all California lumbermen.
You can add appreciably to your ttp"t housett earnings by supplying National Built-in-Fixturer and Kitchen Furniture with each house job. Kitchen fixture business is especially desirable to the lumber dealer because he is selling out of a catalogue. (No stock investment is needed) furthermore, fixtures supplied are of tried and proven deaignE and the fexibility of the kitchen furniture line makes it possible to fit any size kitchen.
FulI information and catalogue on request.
SAI{TA FE TUMBEB Cl|.
I Directors of National Lu '/ Association Meet at
Lumber Manufacturers' San Francisco
The semi-annual meeting of the directors of the National Lumber Manufacturers Association convened at the Palace llotel, San Francisco, Monday, Tuesday and Wednesday, August l, 2 and 3. Prominent lumbermen from all seitions Lt ttre countiy, together with a large number -of California lumbermen,'were present at the meetings' On Tuesday evening, the directois were the guests of the. California Wtrit. and Sugar Pine Manufacturers Association and the California Redwood Association at a dinner and entertainment at Marquards. On Tuesday afternoon. the ladies of the party rver-e taken for a tour of San Francisco' On Thursday morning, following the. Convention, a larg-e number of tire visitors, under the guidance of C' Stowell Smith, left for an inspection trip to some of the California mills.
On Monday afternoon there was an executive session of the National'Lumber Manufacturers' Inter-fnsurance Exchange advisory committee. The advisory board of the Natib"nal Lumber Manufacturers Inter-Insurance Exchange appointed J. J. Lynn and.G. M. Payne, of Kansas City,"Uiisouri, jointiy, attorney-in-fact for the exchange' In iire future, the exihange wiil be operated on a- 20- per cent commission basis instead of a straight salary basis.
H. B. Ilewes, chairman of the National Lumber Trade Extension Committee, called the meeting of the board of directors of the Lumber Manufacturers' Association, on Tuesday morning. At the Tuesday sessions the proposed budget and planJ of the trade extension deqartment of the National Association, was discussed. Lloyd Maxwell, president of the Williams & Cunnynham agency, Chicago, lnd L. B. Moses, representing Wiliiams & Cunnynham and Wood Advertising (Inc.), of New York, who are to act as joint advertising igents io handle the advertising campaign, discussed the advertising campaign supplementing their remarks rvith charts, poiters and proofs of some of the copy. It is the idea io start the campaign try advertising foi i slogan and an announcement to the dealers will be the first step- in that direction. The advertising carnpaign will be started in the fall rvith the idea of securing a slogan for lumber in which magazines, farm paper and trade -journals will be used to inteiest the retail dealers. Mr. Maxwell stated that $113,000 rvill be spent in magazine publicity during the balance of 1927, but a total of-approximately $173,0i00 'lvi1l be expended for advertising of all kinds- during that period. The advertising schedule for the balance ot-1927 rvas adooted at the meeting on Wednesday.
On Tuesclay ifte.t oott. August 2nd, Dr. Compton introduced Mr. John Gibbs, the nervly appointed manager of the Tracle Extension department, who spoke on trade extension and advertising. Mr. Gibbs said it was necessary to have faith in -vour product, and that it was necessary for the lumbermen to ilean house and get down to business, give the consumer an assurance that he is to gej a well danufactured article, then prove to the consumer that it is not fair to assume that all substitutes are as good as lumber.
Mr. A. J. Norris Hill read a paper on fire-proof lumber, suggesting that the cities have their own municipa-l -fireproonng plant and that it be made necessar)/ for all lumber to be treated before being used for building purposes'
Mr. Frank Wisner made a short talk on corporation income tax and suggested that each member get in touch with his congressman or senator and do personal work with them.
Mr. R. B. Goodman, chairman of the committee on economics, at the Wednesday morning session, made his report and in the general discussion that followed, considerable thought was given to the working oug of a new barometer.
Mr. A. C. Dixon, vice president and gdneral manager of the Booth Kelly Lumber Co., led this discussion and it was decided that the secretary communicate with the secretaries of other associations and collect data and information regarding other barometers now in use.
Mr. Geo. S. Long gave a very interesting report on forestry and the Government's timber sales policy.-, Major D. T. Mason read an excellent paper on Forest Management.
Tuesday evening at 7 o'clock a banquet was giyen in the Redwood-room at Marquards, at which J. M. White' general manager of the Long-Bell operations at Weed, acted as toastmaster.
On Thursday morning about twenty-five, including th-e directors and -wives, under the guidance of F. Stowell Smith, left for a trip to some of the California mills. The first stop was made at Madera where they wer_e shown through-the new retail plant of The ljttle River Redwood Co., t[en to the Maderi Sugar Pine Co. plant where they saw the lumber laundry and lumber flume. Bill Baird and "White Pine" Johnson joined the party at Madera. Leaving Madera, t-hey visitld the Sugir Pine Lumber Co., at Pinedale. The Sugar Pine Lumber Co. gave the party a wonderful banquei at the Hotel Californian, Fresno-. A special train took the party to the Central Logging 9t*P of the Sugar Pine Lumber Co., on Friday, where lun-ch *". ..rrr"d and they were then shown over the camp by "Red" Muller, the logging superintendent.
Friday night was spent in the Yosemite Valley-and-some of the pirt/took occision to visit the Maripoga B-ig Trees' Satuiday the party visited the plant of the Yosemite Lumber io., *here inother special train took them to the logging carrps where they saw the caterpillar tractor used in logging operations.
Saturday night was spent at the Calaveras Bi€L Trees, the party'visit'ing Brete-Ifarte's cabin and Mark Twain's cabin on the waj'. The party returned to San Franeisco Sunday.
Among the visiting lumbermen who attended the meeting were": C. L. Isted, Bend, Ore.; A. A- D. Rahn, Minneap'olis, Minn.; O. T. Srvan, Oshkosh,-Wis.; M' J. Scanlorr, Minneapolis, Minn.; A. C. Dixon, Eugene, Ore.; R-.B. White, Ka.tsa. City, Mo.; R. B. Goodman, Marinette, Wis' W. F. Baird, Pinedale, Cal.; W. F. Johnson, Pinedale, Cal' Harrv Brooks, Bend, Ore.; Geo. S. Long, Tacoma, Wn' S. L.'Coy, Cloquet, Minn.; H. C. Hornby, Cloquet, {ifl' L. Coy, IVIlnn. ; ll. L. nornDy' Lloquet' tlllt.; A. W. Cooper,- Portland, Ore.; W' S. Rosenberry, G-ibbs, Idaho; Oavia Winton, Gibbs, Idaho; C' D. Terwillige-r, Loyalton, Cal.; J. P. McGoldrick, Spokane, W.n.; q-.-8. Hel'ves, Jeaneretie, La.; I. D. Tennant, Longview, Wn.; J. P. Hinnessey, Minneapolis, Minn.; ,Wilson CoTPton, -Washington, D. C.; John-M. Gibbs, WashllS!!-n, D. 9:i Robt. B] Allen, Seatile, \Mn.; Nelson A. Gladding, Indianapolis, Ind.; W. A. Holt, Oconto, Wis.-; Jam-es-Dahaler, Jr., Camino, Cal.; Swift Berry, Camino, Cal.; C. F- Ande-rson. Marion. S. C.; B. W.'Lakin, McCloud, Cal.; J- L. Camp, Jr., 'Franklin, Va.; Frank Wisner, Laurel, Miss-.;-J. Rosi N[cNeal, Norfolk, Va. ; Jude White, \Meed, Cal. ; John Kaul, Birmingham, Ala.
66
The W alt s of Hotrre '?
q TYLES come and styles go, but Colonial architecture has been "in style" for xJ nearly 300 years. It will always have this prestige. It appeals to good taste and has the approval of the discriminating.
Colonial houses have a high re-sale value because they do not sufier with the passing of a vogue.
"They are not good because they are old; They are old because they are good!"
White Pine enabled the pioneer builders to make clean-cut mouldings. White Pine gave refinement to siding, trim, sash, doors and turned work. White Pine g_ave the lqsting endurance that has preserved this beauty to the present time.
California Pines bring you this "old fashioned" beauty and endurJnce. In wide siding this wood is particularly valuable.
Sold in 43 out of 48 states to those who 6gure "cost" instead of "price." Dealers, are you overlooking this opportunity) Look into this "MIXED CAR FROM RED RIVER" proposition.
"Producers of White Pine for Over HaIf a Centurg"
"Bobby" Byrne
B. W. 'Bo,b-by" BSrrne is Secretary of the Western Hardwood C,;ompany, of Loe Angeles. He has been thcrc for sixteen consecutive years, ostablishing himsclf during that time as a constantly developing lieutenant to a most wo,rthy captain, Mr. D. J. Cahill.
He started with th€ Western as bookkeepcr. It was a small bu,siness in those days, and during his association with the company it has dcveloped into one o[ the most useful and efficient concems of its kind on the Coast, with beautiful officm, huge lun$er yards and sheds, a big and busy mill, dry kilns, and all appurtenances.
"Bobby" lrrew nothing of the hardwood business when he started there sixteen years ago, but he is looked upon today as one of the most exp€f,t hardwood rnen on the coast, from a merchandising standpoint, For in the Western yard th€y carry in stock the com,rnercial hardwoods which the whole world sends to Southern Californii for its building needs. Africa, South America, Central America, Asia, and the Orient' as well.as the various districts of the United States, furnish their big and varied supply of interesting close grained woods.
Personally "Bobby" Byrne means as mudr to the lumber fraternity of the Los Angeles district as he does in a business way to the Western Hardwood Company. He is a dignified, quiet, studious, yet withal genial and kindly person, who plays the ganr,e straight as rivell as ,strong, and who makes friends and keeps them" He is essentially a worker, In the Los Angeles Hoo Hoo Club he has given aonsistent and never ending devotion and service ever since the Club started, and he was honored this year with the Presidency of that organization, which position he is filling with honor to himsclf and the Club.
A mrost valuable citizen and lumbermen is "Bobby" B5i.rne, constructive in his thinking and working, cooperative in his tendencies, looking through kindly and discerning eyes at the world and his fellow man, and trying to make hirtself essentially uscful as he goes along. And usefulness is the greatest test of worth while men.
-4nrt0un a New
7 Miles from
NewYork City Hall
Jlarks tbe completion of lYtlerhaeuser ?lans
to farnisb tvTMEDIATnsupplies ofWest Coast Lumber to tbe Lurnber Trade Eueryouhere
T\ TOW-with three distributing plants servI\ i"g the thirty million population of the Eastwith the distributing plant at Saint Paul filling Middle West emergency orders-and with the eighteen strategically located Weyerhaeuser Mills running to capacity-Weyerhaeuser Service to the retail lumber trade is complete.
The new plant at Port Newark is the final step in the vast Weyerhaeuser program oI imme' diate service. The first Eastern plant was opened at Baltimore in 1921. The second at Portsmouth, R.I.,started shipping lumber in L926. The third Eastern plant is now in full operation. In the spring, t925, the Middle West plant at St. Paul started operations.
Weyerhaeuser Distributing Plant Service is a vital help to progressive dealers who want to make more money and render better service to their
customers. Shipping schedules on the. basis of "24 hours or less" prevail at all Weyerhaeuser distributing plants.
Its benefits are many. You fit your orders to your requirements. Buying ahead becomes unnecessary. No guesswork. No overstocking. Your investment in stock is reduced, likewise storage space. Turnover is speeded up. Profits are increased. You are never "out" o{ any items. There is never an emergency call that you c:urnot meet.
Weyerhaeuser Distributing Plant stock is s,trectnd to meet the specific requirements in the territory which it operates. It is quality stock made to the highest standards.
The Weyerhaeuser man will be glad to tell you the whole story of Weyerhaeuser service. Give him a call.
\fEYERHAEUSER SALES COMPANY, Distrtbutors ofVeyerhaeuser Forest Products
The Man Who Pays
The will to pay is hereditary, just as much as red hair, or buck teeth. It is a common fallacy that a man pays his debts because he has money. Thic is not necessarily true. On the contrarf, the matter of paying has only a remote relation to money.
On the one hand is your friend with abundance of money, who cannot be cajoledr threatened, beaten, or gassed, into paying tfre moet ordinary debt.
On rhe otfrer hand, the poor fellow without a vigible dollaryou know himwho is Johnny on the Invoice. Money has little to do with eitrher case. It is the breed of the man.
The man who pays, is the man who thinks in advance. He never fashes a roll; he does not drive a car and carry a mortgage at the rame time; he does not hang up the butcher, or the grocer, for food that he cannot afford to
A. A. DERRY, JR., RETURNS FROM VACATION
A. A. Derry, Jr., Brown & Derry Lumber Co., Los Angeles, has returned from a pleasant vacation spent at San Diego during the early part of the month. He made several side trips out from San Diego among which was a day spent at Tia Juana where he enjoyed the dog races. Mr. Derry stated that this is the first real vacation he has had since his concern started in business over four years ago and felt very much refreshed after his enjoyable holiday. He was accompanied by Mrs. Derry.
eat; he never ltght" the frre without wondering where the coal man gets off. He never throrvs the BuIl, nor pitches the bluff, nor giver notes, nor writes checks dated tomonow, but when the bills come in, he is there with the coin of the realm, C'od Blecs Him.
Sometimes he feels sore at the regt of us. He doeg not feel that he gets on any better than the fellow who skins as he goes. Still, he goes on and pays, and pays, simply because it is in the breed.
And, after all, the world does tfiink a lot of his breed. The man'who pays is the bulwark of aociety. He is the balance wheel of civilization. He is the mainspring of commerce. Business blessec him and he has honor aurong men for all time.
W. H. H. MacKELI.AR, in Roycroft Magazine.
R. B. ALLEN MAKES TRIP FROM PORTLAND TO SAN FRANCISCO BY AIRPLANE
R. B. Allen, secretary-manager of the West Coast Lumbermen's Association, Seattle, made a record trip from Portland to San Francisco on August 2 to be present at the meeting of the directors of National Manufacturers Association which had convened at the Palace Hotel on that date. "Bob" had his breakfast in Portland and lunch in San Francisco, making the trip to the Bay City by airplane which consumed a little over five hours of traveling. He stated that the trip was very enjoyable.
s3Morsturgrt Products
A Notional Organnation
They're 8tf"s uoililo .{t'Jf-
Gro$rttl Ye[osr
Iarch 25, !1926
Santa Fc Luubor Codpany 16 Calllornla Str.st Se !'!anolroo, CaLlf, Attonttonr !tr. A.J. Rusgoll
Oontldca:
v7e havo no hcaitatlon. rhatover. ln statlng that tho l" #2 W 18 to-our: Dtnd thc bost stock of tt! klnd wc have o?cr hsalled. Not only ls thc gratlc of th€ stock very good but th€ fect that lt lc klln drlod onabLes us to aell i.t to advetaao for aub- floora, e ua6 for whtch f,he orillnatT gls€n Bhoathlng ls not plecttca1. Orr oxp€t16nc6 rtth ths ED Clcu hsg bss votlr slni].Ali and rg are very mch pl.aes€d tllth !aEc.
Kiln.Dried Fir wins the good will of dealers' customers. There's "Sati sfac. tion in every foot" of our Old Grou'th Yellow Frr lumber because it is thoroughly kiln-dried and dressed after seasoning to Ameri. can Standard sises. All degrades are taken out at the mill.
Yours truly, SAN JOAQUIN LUMBER CO.
Robt.Inglis
Stockton
California
writer mentioning
KiIn-Dried -deDendability -qucllity
Watch these ads and read what others say about this dependable lumber.
dbtibtrs Fir
SeNre Fe LuMsnn CovrpANy
(A. J. "Gus" Russell) Distributors in Californis, and Arizons
Genetal Offces: San Francisco, California
St. Clair Building
l6 California Street
'sudden
So, California Ofice: Los Angeles, California
397 Pacific Electric Building
Bruce L. Burliagane, Agent
Sercrice'
CENTRAL COAL & COKE COTIPAI{-Y
Genetal Offices: Kansas (Oregon-American Lumber Ciry, Missouri Co., Vernonia,
Ore.)
Two Hundred Entries Received in Architectural Competition
Stamps of every color and denomination, ranging from the ordinary two-cent to the nervest air mail stamp, reDresenting a total value of at least $200, cover the great variety of large packages, bulky rolls, mailing tubes, and envelopes in which plans, entered in the West Coast Woods Architectural Competition, have arrived at the office of J. Lister Holmes, architect of Seattle, professional adviser for the competition. Postal cancellation marks show that architects and draughtsmen from practically all the largest cities of the United States. from San Francisco to New York, are represented in the contest, which closes this week, for the best designs of residence and garage, using the four West Coast woods. Approximately 2N entries have been received.
One set of plans traveled from a Parisian architect's
office, via the steamship "Mauretania" and air mail to the West Coast. Another came from London, England. These are the only entries from outside of the United States and Canada. Postage costs paid by architects entering the competition range from $5.10 on a large package sent air mail from Chicago to 38 cents on plans mailed locally.
The plans will be opened and judged on August 10 and l1 in Seattle by the jury of award which consists of Emery Stanford Hall of Chicago; Henry C. Hahn and Louis C. Jaeger of New York City; W.R.B. Willcox of Eugene, Ore.; and David Myers of Seattle. The first prize winner will receive $2,000 in cash, presented by C. W. Sti-son, Seattle lumberman; the second prize winner, $500, also presented by Mr. Stimson, and the next 10 favorable mention designs, $10O each, presented by the West Coast Lumber Bureau, Seattle.
tf. S. Army Interested in Lumber Economy
Short lengths and end-matched lumber will play an important part in the Army's program of economy in the purchase of supplies, according to Honorable Hanford A. MacNider, Assistant Secretary of War, who is closely following the developments of the National Committee on Wood Utilization of the Department of Commerce in its efforts to eliminate waste in the lumber industry. fn a communication addressed to Mr. Axel H. Oxholm, Director of the Committee, Mr. MacNider states:
"The National Committee on Wood Utilization, organized by Secretary Hoover, has already, on several occasions, been of considerable assistance to the War Department in pointing out economies in the purchase of forest products, which have been found practicable in industry. The War Department realizes that as one of the largest consumers of lumber in the country it is confronted with a considerable responsibility in doing its share in the wood utilization program which will mean so much to the perpetuation of our forest resources. Furthermore, the Army must be in a position to secure its supplies of forest prod-
ucts without delay, and by adhering as closely as practicable to commercial specifications, this plan will be facilitated. It is with great interest that we have studied the utilization of short lengths and end-matched lumber, and we are now instructing all Army purchasing agents to purchase such stock whenever practicable, hoping that a considerable economy will result. The War Department is much interested in following the further developments of the other projects of the National Corirmittee on Wood Utilization and we are looking forwarci to continued close co-operation with your organization."
In commenting on this letter, Mr. Oxholm states that the War Department is among the outstanding organizations in this country which have immediately realized the importance of putting the Committee's recommendations in regard to good wood utilization into practice. This matter has given the Committee's activities a great impetus because the Army buys lumber and wood products in every part of the United States, and in this manner thousands of producers and distributors will be made familiar with the work of the National Committee on Wood Utilization.
COUNTY HIGH GRADE CLEARS
A Lumber Sales Storyr
that is solaing the problem of dernand
A year ago we said, "Nflhen the public knows the story of Redwood, demand will take carc of itself."
\We said this because we knew that California Redwood had a story that could not fail to remove it from competition, once that story had firmly gripped the public mind.
It's the most interesting story in the lumber selling business. It tells of Redwood trees buried a thousand years, and still sound and free from rot; of cabins built by wandering Russians in 1811, strong and sturdy today; of a wood impregnated by nature with an acid that makes it an unsuitable food for rot-producing fungi; of great towering trees ten feet in diameter producing the finest widths of clearest lumber; of the strongest native wood for its weight on the market; of a wood that needs no paint or treatment, does not split or check, stays put, makes up without wasre, is difficult to ignite ; and yet, with all these features, /l nnt expensite,
ln 2gmagazines with a total circulation of over 2,707,OOO this story of Redwood is going out to the consumer. Inquiries pour in at the rate of ove r 2OOO a month. Literally tons of material are being distributed to an interested public.
This campaign will continue indefi nitely. It includes you, as a Redwood lumber dealer. Let us send youplan books, our agriculrural service, job and yard signs, letter inserts, and other material on Redwood and its uses. \Tewill send you a list of prospects in your neighborhood, and refer theseprospectsro you. Scorcs of deahrs baae zaritten us recently sa/ng tbat tbis has increased tbeir business.
Send for your copy of the Redwood Sales Manual. It is full of interesting facm about dozens of native woods. You need it for reference.
ia Redwo od
Please send me complimentary copy of your " Rrovoop Sarrs MANUAL," the authoriutive text on neady all native woods 7\ame.
THE RACE FOR BUSINESS
At the end of a gruelling race the two leading horses swung into the stretch neck and neck. Behind them, but so far behind that he seemed to have no chance to win, a third horse trailed the leaders. The rest of the field was out of it-one of the three must win.
A sh<-rut of surprise from the crorvds ! IJnder r,vhip and spur the trailer is forged to the front. The leading jock-' eys interpret rightly the roar of the crowd, and warned of impending danger, ply their own whips; but at the first strokes their mounts sulk under the lash and before they can be gotten into their stride again the horse that had no chance flashes past them, responding with all that is in him to every stroke of the r,vhip.
An old timer summed up the race in a single sentence: "The best horse won," he said. "He can take punishment and keep going."
It is not an easy thing to do, either on the race track or in business but the thoroughbred does it.
Selling isn't a snap. It is always a tough job. Very few easy sales are to be found now days. It takes gruelling hard rvork to develop prospects into customels. The life of the lumber salesman is no longer a bed of roses.
Running a lumber yard is no place for the weak or tire lazy. The acid test of one's fitness is his capacity to take punishment and keep going. If he can't do this he does not belong in the modern race for business'
The good salesman is the one who is able to come up smiling after every rebuff. To keep on fighting after_ he is licked. He has a rebound that makes defeat impossible.
The rvorld pays high tribute to the man who is able to take punishment. Everybody loves a good fighter. -_It is one of the prime requisites of all good lumbermen. Without this qualification he isn't able to get very far. A scrapper who knows his stuft can't be licked.
R. E. Saberson in "The Weyerhaeuser I-og."CHARLES HENRY VISITS CALIFORNIA
Charles Henry, Arizona representative for the Charles R. McCormick Lumber Co., with headquarters at Phoenix, spent a few days in Los Angeles the first of the month *her. he 'rvas a visitor at the company's Los Angeles office' He is making a trip to the Northwest where he will visit the comDany-s mills at St. Helens, Port Ludlow and Port Gamble.^ On his trip north, he stopped at San Francisco to visit at the company's San Francisco office. Mrs. Henry is making the triP with him.
G. G. BEYER TO REPRESENT SUDDEN & CHRISTENSON IN LOS ANGELES
Announcement comes from the San Francisco office of Sudden & Christenson that G. G. Beyer has been selected by them as manag'er for their Los Angeles offrce, which place rvas made vacant by the resignation of R. A. Fobes. Until about tlvo years ago, Mr. Beyer had spent several 1'ears with the Consolidated Lumber Co., Los Angeles' as sales manager. About two years ago, the management transferred him to a larger field as general sales manager of the Sunset Lumber Co., Oakland, operated by the same company, rvhich position he resigned to take up his new u.ork with Sudden & Christenson. He rvill leave for Los Angeles the latter part of August.
HUGE WHITE PINE MILL AT CLEARWATER, IDAHO. READY TO START
Not later than the first of September the biggest _new lumber olant of the West rvill start oDerations. the Clearu,ater Tlml>er Con.rpanv nerv nrill at I-eu'iston, Idaho. It is a ne\v Weyerhaeuser mill, and is the biggest mill from the stanclpoint of equipment that the great Weyerhaeuser interests have ever built. It is equipped with five band headrigs all under one roof, and is planned to cut an average of 400.000 feet of Pine lurnber every eight hours. Predictions are being made that it will be the biggest capacity pine r.ni11 on earth.
H. A. LIBBEY VISITS SAN FRANCISCO
H. A. Libbey, assistant manager of The Little River Redwood Co. mill operations at Crannell and Fairhaven, was a recent San Francisco visitor where he spent a few days conferring rvith officials of their San Francisco office. R. J. Bryson, nepherv of Harry W. Cole, vice-president and general manager of The Little River Redrvood Co., accompanied Mr. Libbey to the Bay District.
EARL CARLSON RETURNS FROM VACATION AT REDDING
Earl Calson, representative for the Santa Fe Lumber Co. in the San Joaquin \ralley territory, is back on his territory again after spending an enjoyable vacation at Redding, where Mr. and Mrs. Carlson and their children were the guests of Mrs. Carlson's relatives. Earl states that the fishing in that locality r'vas exceptionally good this summer.
THE L, W. BLINN LUMBER COMPANY
\f/elcome to Tacoma,
UR retail lumber dealers, whole salers and manufacturers are united in the wish that your visit will be both pleasant and profitable.
Here you will meet the men who manufacture the lumber you sell; who are extending your markets and their markets for'West Coast Lumber; who are trying to make the lumber business more profitable for all of us.
Be sure to visit our great logging operations, our eftcient sawmills, our factories that manufacture doors, columns, plywood and other wood products. ,This is your opportunity to get factb about the lumber business that will help you in dealing with your owrr trade.
'We know you will like our grear Pacific Northwest; its sparkling waters and its majestic mountains. 'Vfe hope you will take some motor
trips over our splendid roads andwill play golf on our scenic courses. And above all visit Rainier National Park-only three hours away from Tacoma.
This advertisement is signed by an organization whose membership in. cludes individuals and firms engaged in the lumber and lumber products industries of the Pacific Northwest. The object of this organization is the spreading of knowledge regarding the valuable attributes of important 'West Coast woods. A display of our work will be on exhibition at the convention and we sincerely hope that you will visit it and talk with our representatives. They r,vill be glad to discuss with you the merchandising and advertising of 'West Coast woods. 'We also extend to you a cordial invitation to visit our headquarters at 562 Stuart Building, Seattle,'\il7ashington.
562 Stuart Building Seattle, Washington
COOPERATION AND PERUVIAN MULES
It is generally and ordinarily assumed and accepted as a fact that humans are more intelligent than the so-called lower animals and that they poSsess a better understanding of those mental characteristics upon which civilization is founded. And yet, there are times rvhen it would seem as though that assumption were built upon shifting sands.
Someone sent us the other day, the story of the Peruvian Mules, which story illustrates the possession on the part of these mountain mules of Peru of an understanding of cooperation and helpfulness that a whole lot of business humans in our own country, and in our own district, and in our own territory, seem to sadly lack. This is the story:
"When night comes and the evening meal is over, the Peruvian Mules form a circle. heads to the center, tails outside, with their young in the center of the circle. A mule, outside the circle, acts as sentry. fn case any danger appears or threatens, a signal from the sentry brings every grown mule to its feet, close formation, heads center, flanks close together, presenting a solid row of grim and active legs, each armed with two battering rams, defying any enemy. It is cooperative, coordinated organization. Everyone helps everyone else. Individually helpless, but powerful in concert and in organized ?rr3/, these mountain mules show a wonderful sense of intelligent understanding of their mutual interest. "Ifelp one another," is their slogan."
Wouldn't it be grand if the lumbermen of THIS civilized country could only get that same understanding of mutual interest that these Peruvian Mules possess?
c00s BAY TUMBTR CO.
of California
Manufacturers of Douglas Fir and Port Orford Cedar Sawmills, Marshfield, Oregon
Distributing Plant - Bay Point
Annual Production
200,000,000 Feet
GENERAL SALES OFFICE
Bay Point, Cal.
San Francisco Sales Office
1000 Balfour Bldg.
Los Angeles Office, *t"'":,;f."t;i&.
GUY F. CAMPBELL LEAVES PARAFFINE COM. PANY TO ENTER AUTOMOBILE BUSINESS
Guy F. Campbell has resigned his position with The Paraffine Company to accept the position of Sales Manager for Williams & Carr, Dodge Brothers automobile agents in Fresno.
Mr. Campbell has been traveling the San Joaquin and Sacramento Valleys for eight years calling on the lumber trade, and enjoys a host of friends among the retail lumber trade rvho will be interested in his changed line of business.
..DIJKE'' EUPHRAT VISITS LOS ANGELES
"Duke" Euphrat, of San Francisco, rvell known member of the firm of Wendling-Nathan Company, and one of the best known lvholesalers of lumber on the Pacific Coast, was a recent business visitor in Los Angeles, being shown around by their representative in this district, Mr. A. L. "Gus" Hoover, himself.
This visit is of more than passing importance because Mr. Euphrat had not been in Los Angeles for a good many years, and rvas a total stranger to the city since the days of its greatest growth, although he sold a rvhole lot of the lumber that helped build it.
GEORGE L. DUBOIS WILL BUILD MILL AT RAINIER, WASH.
Construction will start soon on a sawmill at Rainier, Wash., just across the Columbia from Longview, on the site of the old Menefee mill which rvas destroyed by fire. The plant will be built for George L. DuBois of Portland, and rvill have a capacity of 50,000 feet in eight hours. It is expected that the plant will operate two shifts, employing a total of between 75 and 100 men.
Four reasons why you should stock Brownts Supercedar Closet Lining.
| -Demand-greater every day because architects are specifying it.
l-Qss3-3bout the same as lath and plaster.
3-Easily Handledpacked in 6bre-board, damp-proof boxes. No depreciation. No broken tongues and grooves.
4-Profit-It speaks for itself.
PROTECT YOUR CUSTOMERS WITH MOTH INSURANCE.
LeI us senil you f urther inf ormation and, quote you prices.
Northern California Dirtributors
better and um cost of ice, rather dollar will tomonow's a little here ...andthen as more than manufacturing are made the m construcuon and in seasoning, :rv foot of lumber ndability. B B one or more of isavailable...
BER COMPANY
78?5 Kansas City, Mo.
you buy. Trade-marked for the ready maximum constrscdon value are these Long. i.if Douglas Fir Lumber and Timbers, Douglas itFrames ... lVestern Hemlock Lumber. Lumber and Timbers . . . Southern Hardr and Timbers, Oak Flooring. California Lumber, Sash and Doors, Box Shooks Lumber, Timbers, Posts, Poles, Ties, Guard-Rail Posts, Piling.
Millions of Trees Planted During American Forest Week
NATIONAL COMMIT'TEE MAKES REPORT OF OBSERVANCE IN THE TINITED STATES AND CANADA
The American Forest Week Committee, of which former Governor Frank O. Lowd,en of Illinois is chairman, has made public its report of the nation-wide campaign for forest protection and the encouragement of forestry during American Forest \Meek, April 24 to 30.
After expressing gratitude to hundreds of thousands of individuals and societies that co-operated with it in thousands of public meetings, national broadcasting, the plant- ing of millions of trees, the distribution of more than 2,000,000 pieces of literature and the publication of forestry articles in practicallv the entire oress of the countrv. the Committee'says: "F6rest Week ii an international institution for promoting better citizenship. ft represents no group or interest, but belongs to every man, woman and child in the United States and Canada who has concern for the preservation and propagation of the greatest of our common heritages-the forests."
R. S. Kellogg, secretary of the News Print Service Bureau of New York, representing the National Forestry Program Committee, is chairman of the executive committee which includes O. M. Butler. secretary of the American Forestry Association; Mrs. John Dickinion Sherman, president of the General Federation of Women's Clubs; Wm. B. Greeley, chief of the United States Forest Service; Wilson Compton, secretary and manager of the National Lumber Manufacturers' Association, and Elbert H. Baker, president of the American Newspaper Publishers' Association. The report was compiled by Edgar P. Allen, managing director of the committee. It gives the high-
DR. HUGH P. BAKER A PACIFIC COAST VISITOR
Dr. Hugh P. Baker, secretary-manager of the American Paper & Pulp Association, with headquarters in New York City, was a recent visitor on the Pacific Coast. EIe visited Seattle, Portland, San Francisco and Los Angeles. While in San Francisco, he attended the meeting of the National Lumber Manufacturers' Association.
JIM FARLEY A LOS ANGELES VISITOR
Jim Farley, The Pacific Lumber Co., San Francisco, was a Los Angeles visitor the first part of the month where he spent several days on company business matters. While in the southern metropolis he made his headquarters at the offices of A. L. "Gus" Hoover, representative bf The Pacific Lumber Co., in the Southern California territory.
lights of the rveek's observance in each of thirty-seven states and in Canada. Approximately 100 national, regional and local associations of various kinds, chiefly connected with nature appreciation and the utilization of natural resources, participated in the car-npaign.
The committee comments on the fact that this year Canada and the United States designated the same week for forest promotion and notes that the Canadian committee reports an enthusiastic observance of the week throughout Canada.
"Forest Week ol 1927, observed from the Rio Grande to the Arctic," the American Forest Week committee says, "has been more far reaching and effective than any previous forest week in the five years of its history.
"Broadcast by radio, flashed on the screen, printed in thousands of newspapers, voiced by speakers in the great cities and country crossroads of the nation, presented to millions of school children, the message of better forestry has been spread throughout North America.
"Perhaps the most lasting effect of the week's observance is in the millions of young trees that were planted-most of them by boys and girls whose interest in forestry has been aroused largely through American Forest Week organization and propaganda.
"Much has been accomplished by the co-operating agencies, and it is gratifying to know that in most instances the forestry programs of these organizations will be carried on throughout the year and not confined to one u'eek.
"The state chairmen, whose hard work and enthusiasm were responsible in a large degree for the widespread observance of the week, are to be especially commended."
L. A. MORRISON SPENDING VACATION IN THE NORTHWEST
L. A. Morrison, San Francisco, California, manager for the Eastern & Western Lumber Co., has left for the Northwest on his summer vacation. After a short stay in Portland where he will confer with officials of the company and visit with his folks he plans to tour the Northwest, which will include short stays at Banff and Lake Louise.
JAMES WISNOM ON NORTHWEST TRrP
James Wisnom, Wisnom Lumber Co., left the early part of the month for the Northwest where he will spend a few u'eeks visiting the mills. The Wisnom Lumber Co. operate yards at Burlingame and San Mateo.
Iiflbh",'a Brannan Sts.- San Fancisco
WE ARE TEXAS LUMBER SELLING SPECIALISTS
Texas is the fastest grolying Consumer of western lumber.
Perhaps we can help you sell your stock in this territory. Write us.
Are yotr getting your share of this growing replacement?
WE ARE WHOLESALERS.
CAPITAL AND SURPLUS $I,OOO,OOO A GENERATION OF SUCCESSFUL BUSINESS BEHIND US.
W. H. NORRIS LBR. CO.
HOUSTON, TEXAS
California Building Permits for July
I A continuity of operations from saumill to the retail yaril,l"oo", tl
I no opportunity tor inferior proilucls or worftmarchip at Hommonil's. I
I Large production as requircd from our quantity sales ilemanils the I
I fnest of mill machinery ahich maftes it possible to furnish you with I
I rough or fmish lumber n hich is exactly what uill please you anil I
f- -uour customer.
The "Redwood" Audience is Large -a,nd it r,s cotl,stantly increqsir,g
ARCHITECT and home-owner
A are showing a ready preference for Redwood for homebuilding purposes. Retail lumber yards with well-assorted and wellmanufactured stocks are in a position to take full advantage of this profitable business.
Large capacity Hammond mills manufacture Redwood for all construction purposes. A continuous supply of stocks always en route
from our Samoa mill to our Los Angeles Harbor distributing center and for remanufacture at the large Hammond mill-plant, Los Angeles.
Retail yards have a Redwood service at Hammond's that is dependable. A wide range of quality stocks is always at your disposal, by truck, rail or cargo shipment. And that dependable service is at your disposal at all of our sales ofFces.
Combined Capacity of Hammond Saw Mills' l'00O'000 ft. per day.
BIG CREEK DAM UNHURT IN EXTREME FLOOD TESTS
The eyes of the engineering world have been focused on one rock-bound spot in Southern California for several months, to ascertain the outcome of an experiment in dam construction near the Big Creek power development project of the Southern California Edison Company in the Southern Sierras.
Co-operating with other leading cement manufacturers, the Monolith Portland Cement Company donated a share of the cement which has gone into a single arch experimental dam, built to be burst, if possible.
The scientific work was done under the Engineering Foundation and supervised and checked by internationally famous men in the field of hydraulics and hydro-electric investigation and development.
Several attempts have been tnade to destroy the dam under extreme flood conditions, but it still stands, with only a ferv minor cracks to attest the strain to which it was put.
Delicate instruments were used throughout the construction and succeeding tests of the dam to register results of the experiment; but no records have yet been set down as to rvhat pressure of water and loose rolling rock will be necessary to cause the ingenious structure to crumble and fall.
The mixing of the concrete was carefully done, but a minimum ambunt was used, as part of the investigation was to determine how small an amount of concrete is actually necessary to build a permanent dam that will hold, even against flood waters.
Engineers point out that cement consumption will increase in. proportion to the economy of such community projects, for more dams are needed and will be built as fast as costs of construction can be reduced.
C. A. Low, director of sales for the Monolith Company, reports that more Monolith is going into the construction of the Big Creek project as a result of the findings of the experimental engineers who are still amazed at the strength of the single arch dam, which is only two feet thick at the top and seven feet thick at the base.
JACK REA SPENDTNG HIS VACATTON ON RUSSIAN RIVER
Jack Rea, Los Angeles, southern California representative for W. R. Chamberlin & Co., together with Mrs. Rea, is spending his vacation on the Russian River. They stopped off for a day in San Francisco where Mr. Rea was a visitor at the offices of W. R. Chamberlin & Co. and The Little River Redwood Co. During his absence Al Morley of the company's San Francisco office, is looking after the company's interests in the Southern California territory.
THE CHOICE
To one the power was given
To choose what he would be:
To wear the chains that bound him, Or break them and be free. To live in mist-hung valleys
And breathe the lowland air, Or climb to the heights above himThe heights that brave men dare.
He could rest in slothful comfort
As colorless days passed by, Or heed the urgent voices
Of his soul that whispered, "tty." He could walk earth's narrow pathways With men of narrow views, Or tread the highland mesas, For his was the power to choose.
And so, one sunlit morning
He started on his way, And with a steadfast purpose
He labored all the day; And in long days that follorved
From sun to glowing sun, He onward pressed, nor faltered Till the gleaming heights were won.
And now he calls to others
In valleys dim and far, "Come up, the light that beckons Is your soul's guiding star. To you the porver is given
To choose what you shall be, To wear the chains that bind you Or beak them and be free."
Adeline M. Conner Sacramento. Calif.CALIFORNIA RETAILERS TO ATTEND TACOMA CONVENTION
It is expected that there will be a large delegation of California retail lumbermen in attendance at the annual convention of the National Retail Lumber Dealers Association at Tacoma during the week ol August 22-27. In addition to the regular business sessions, there will be a lumbermen's golf tournament on Thursday, August 25, a ttip to Rainier National Park on Friday, August 26, and an inspection of the logging operations of the St. Paul & Tacoma Lumber Co. on Saturday, Augtst 27. Mrs. J. E. Fraser, secretary of the California Retail Lumbermen's Association, has sent a bulletin to the California retailers regarding schedules and rates, hotel rates, etc.
I uq
1{EBRASKA
1{Etry MEXICO ARI(AI{SAS t0ursrAl{A
We suggest you use the Advertising Columna of The Gulf Coast lumberman
IACK DTONNE Publisher Hourton, Texat
Its prestige, popularity and circulation in the territory named far surpasses uty other
ITHE ORANGE BELT LUMBERMEN'S CLUB HELD JOYOUS LADTES' NrGHT SESSTON
The first social session of the no\.\' strongly organized and progressive Orange Belt Lumbermen's Club was held in the Ontario Hotel, Ontario, Calif., the night of Tuesday, August Znd, and proved to be a very delightful affair in every way.
Don C. Essler', of the J. W. Heinecke Lumber Yard, of Ontario, rvas Master of Ceremonies of the evening, and proved a delightful host. He rvas associated with Gus Hoover in Los Angeles for many vears before going to Ontario a vear ago and is one of the very keen and enjoy,able charaiters ainong the younger lumb-er persorialities of ,Southern California.
:. The Club has been holding very successful business sessions under the leadership of Robert Mundell, the new Secietary of their Club, and formerly Secretary of the Mountain States Lumber Dealers' Association, at Denver, and they decided to har-e a strictly social night and bring in 'their ladies to help them celebrate. The result was that the dining room of the handsome new Ontario Hotel was filled to overflorving rvith the lumbermen and their ladies. The room and tables rvere rvell decorated, there were favors at all the places. a fine orchestra dispensed melody through the evening, and the affair proceeded rvithout a hitch.
After a delightful dinner there u'as a short program, Don Essley acting as Toastmaster in graceful fashion. He introduced some of the notable guests present, including Ed Tennant, Paul Hallingby and I(enneth Smith, and then introduced Jack Dionne, of the California Lumber Merchant, who made the onlv talk of the evening, and that in a light and jovial vein.
After rvhich dancing rvas the program of the evening.
II(ILBEER & GARS(I]I TUMBER G(l.
.; EMPLOYEES OF WHITE BROS. TO HOLD I HORSE SHOE CONTEST
/ tt " employees of White Brothers, San Francisco Bay VfDistrict hardwood dealers, are having a Horse Shoe Tossing Contest which will last for three weeks. Joe Cuneo, their popular representative in the Northern California territory, is donating a beautiful loving cup to the winner.
The following are entered in the contest: B. Bell, R. Burroughs, L. Christenson, L. David, B. Henderson, A. llowatt, J. Howley, R. Iffla, E. Johnston, E. Lindelgve, L. Maricich, C. Moy, L. Serventi and L. Wagner.
At the conclusion of the tournament, teams will be made up and a challenge will be issued to any lumber concern in the San Francisco, East Bay and Peninsula Districts to compete in competitive contests at which appropriate prizes will be awarded to the winners.
H. M. SHATTUCK TAKES OVER ONTARIO LUMBER COMPANY
/n. M. Shattuck announces that he has taken over the $le orvnership of the Ontario Lumber Co. which will 16e known as the Shattuck Lumber Co. The Ontario Lum,/ber Co. has been in operation at Ontario for the past ' twenty years. Their plant is located at 217 South Plum .\venue,' Ontario.
PROFESSOR E. FRrrZ JOrNS FrR FORCES
Professor E. Fritz left San Francisco Saturday, August l3th, for Seattle where he will be associated with the West Coast Lumber Trade Extension Bureau as Bureau Field Engineer for the balance of. 1927. Professor Fritz states his plans f.or 1928 are incomplete at this time.
In "Robbins" Flooring you are assured of the very finest that has everbeen, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the type of men who make our flooring, all go to make this statement possible. "Robbins" Maple and Birch Flooring is the best.
Southern California: C. J. LAUGHLTN 627 Petroleun Securitiee Bldg., Loe Angeler
Northern California: GEORCE C. CORNITIUS, Ameri.can Bank Bldg. San Francisco
PRAISE FROM HANK DIDESCH
Mr. Jack Dionne, California, Lumber Merchant, Los Angeles, Calif.
Dear Jack-
Our Long Beach Convention was probably the most successful session in our history.
Your own address was the outstanding feature of the business sessions and I am instructed by resolution, unanimously adopted, to express to you the thanks of the entire membership for your Friday morning address. as well as your share in the lighter side of the program on Thursday evening'
May I ttoi .dd my personal thanks tolhose of the membership rvhich - must include a complime"! l9r your snappy work in reporting the proceedings of this tonvention'in your August 1st number-one day after the close of the final session.
Cordially yours,
H. T. DIDESCH, Managing DirectorFRED CLINE VISITS LOS ANGELES
Fred Cline, of Chicago, Manager of the lumber department of Sears, Roebuck & Company, was a recent bttsiness visitor in both Los Angeles and San Francisco' He came through from the Souih where he called on the lumber trade lefore starting for the Coast. Mr. Cline is one of the largest purchasers of lumber in the entire country.
GEORGE J. OSGOOD VISTTS CALIFORNTA
George J. Osgood, of Tacoma, Wash., executive head of the firm of Wh&ler-Osgood Company, was a recent visitor in California, stopping in San Francisco, and then visiting his son Robert irr Los Angeles. Mr. Osgood is head of one of the great door manufacturing firms of the world, and one that his done much to put Fir doors on the world's map. He has'returned home.
5317 Horton St. - Oakland, Calif.
WHOLESALE WAREHOUSE
California Pine Plywood Panelr
Open and Glazed Sach
Doors-Mouldingr-Screen Doorc GIVE US
THE GOOD QUALTTTES OF WESTERN HEMLOCK ARE ENUMERATED
According to a very handsome booklet issued !y t!,e West Coasi Lumber Trade Extension Bureau, of Seattle, Wash., the follorving are some of the outstandirig valuable characteristics of Western Hemlock (Tauga heterophylla) :
It is clean and bright in appearance.
It has little sapwood and no pitch, resin or gums to render it unsightly or to make it hard to handle.
It is carefully manufactured and seasoned'
It is light in weight, saving freight and transportation costs.
It is easily and conveniently yarded.
It lies straight in the pile.
Its dimension, as well as other items, is straight aqd does not crook or warP out of shaPe.
Carpenters like to work rvith it because it is light and easy to handle.
It sau.s smoothly and easily.
It requires little labor and efiort in planing and finishing.
It takes nails without splitting and stays nailed.
For all purposes in house, barn and similar construction it gives entire service and satisfaction'
GRAND RONDE LUMBER COMPANY BUYS GERLINGER LUMBER CARRIER i
The Grand Ronde Lumber Co. has bought a nerv Gerlinger Hydraulic Lumber Carrier for'use in the company's new saw mill at Pondosa, Oregon.
A free advisory service is maintained by the Dallas Machine and Locomotive 'Works, Dallas, Oregon, manufacturers of the Gerlinger Hydraulic Lumber Carrier, whereby co-operation is afforded to mills in establishing the most efficient yard layout, and the least wasteful operation system. Mills and yards interested in obtaining this free advisory service are asked to write direct to the factory or to any of the distributors of the Gerlinger carrier.
The California distributors are Mailler-Searles, fnc., 135 Fremont St., San Francisco.
The Millwork Industry of CaliforniaA Totatly Unadvertised Commodity
By Jack DionneThe other day I talked to the millwork industry of California in convention assembled, on the subject of "Merchandising," and I don't remember ever having a more enthusiastic audience.
f declared to their faces that their's is one of the worst advertised industries in the State of California, and they seOmed to agree with me very heartily.
Perhaps f stated the case incorrectly. I should have described it as an "unadvertised" rathdr than as a "poorly advertised" industry, for if this industry is doing anything to create business they have kept that fact most remarkably well to themselves.
fn a state that has spread the gospel of publicity, advertising, and merchandising to the world, one of the most useful, most admirable, and most adaptable (to advertising) industries, is totally unadvertised, and sadly undersold.
The millwork industry of California, viewed from the standpoint of products and of service, takes second position to no industry within this state. fts products are nothing short of marvelous. No other district of the country enjoys anything like the quality and marvelous diversity of millwork products that California does. Here architecture in millwork runs riot. The fine millwork woods of the earth are gathered in these mills; the architectural brains of the nation here vie with each other in proilucing millwork effects of every kind, shape, and description; and the service rendered by these millwork men in the production of these building functions. that delight the eye and appeal to the human sense of desire, is quite in keeping with their production skill.
But there it ends. The most delightful and wonderful and diversified millwork in the whole world is made and offered for use. But the effort to merchandise it is a weak and pitiful one. There is solicitation, to be sure. Plenty of it, and to spare. But solicitation of orders for things already planned, creates nothing. The man who geis the order simply takes it away from the other millwork men, and in turn they are all the more anxious to get the next order away from him, and so it goes. The result is unreasonably low price levels for uncommonly high prohuct values.
Because very, very little is being done to create MORE ORDERS, and only by creating more orders can the general level of the millwork business be improved. More people must know of these marvelous products. They must not only be told, but they must be shown. And they mir'st be both told and shown over and over again, until the impression becomes a desire, and the desire becomes a plan, which finally becomes an order.
These millwork products lend themselves wonderfully to advertising, trade promotion, and business creation, because they inspire the desire of possession when properly presented. These millwork men have translated building
materials into a language that the consumer understandsthe language of building things, building functions, building luxuries, that men and women desire to have in THEIR homes, and in THEIR buildings. They can be wonderfully photographed, delightfully illustrated, showing the other fellow what this millwork looks like, what can be done with it, what it means to him in terms of usefulness and enjoyment.
To say just what this millwork industry should do toward creating a market for its product would require a volume, and that volume would be based upon hard and cold facts secured through careful investigation of the industry, and its relationship to the public, to the various districts, etc. It is not a problem that can be solved by a few words of explanation.
But there are fundamentals that can be stated. First, the members of the Millwork Institute of California should create, accept, and put into use a TRADE MARK. It should go on all their goods. The public should be taught to expect it on their goods, should be taught what that trade mark means and stands for, etc. That is a good start. IDENTIFY YOUR PRODUCT. Mark it. Show that you are proud of it. And, put it only on goods that you are 3ur€ to be proud of. That's one step.
Then there should be literature galore, so made and illustrated that it tells and shows a prospective consumer some definite and specific millwork THINGS that can be used in THEIR buildings. This literature should show things, shapes, colors, uses. The public doesn't know what you have to offer. And it's YOUR job to tell them and show them.
This education should go all the way down the line from the architect to the builder and his famity. They all have a right to know the various attractive and useful things that YOU can furnish him for his building, and for the various rooms within the building.
Another campaign could be waged against the large amount of millwork that is made by the carpenter on the job. In spite of all the mills in this territory, the carpenter is still building on the job plenty of frames, and built-in things, to take a great volume of business from the millwork men. This made-on-the-job stuff is more expensive to the consumer than the factory-made-goods, and it does not compare in quality of workmanship with factory work.
It's a long story. Too long to go any farther with right now. The long and short of it is that a wonderful and useful industry whose products lend themselves wonderfully to trade extension work because they are both useful and beautiful, is sadly under-sold, and totally unadvertised.
Barnum said: "Speak well of me if you can, speak ill of me if you must-but for God's sake, SAY SOMETHING!" The millwork industry needs people to know something and say something about it. It isn't criticized, today. IT ISN'T EVEN MENTIONED.
Florida Plans Wonderful Entertainment for Hoo
Hoo
Annuah May Include Trip to Havana
MIAMI, FLA., July 28.-The tentative entertainment program for the 36th annual convention of the ConcatenIted Order of Hoo Hoo to be held in Miami, November 9, 10 and 11, was completed here last week at a conference of prominent members of the fraternity. The meeting wa,s held in the ofiice of the Lumbermen's Credit Bureau, with J. B. Wand, of Jacksonville, State Counselor, presiding' Prominent among those present was W. W. Brock' of Miami, Junior Hoo Hoo of the Supreme Nine.
A wonderful program of entertainment will be provided by the Florida members of Hoo Hoo. The rvhole state is behind Miami and every effort will be put forth, regardless of the extreme depression in the lumber business, to make this one of the most memorable entertainments in the history of Hoo Hoo.
, At Beautiful Columbus Hotel
The Columbus Hotel, overlooking Biscayne Bay and Biscayne Park, one of the finest in the South, will be convention headquarters and the business sessions of the Order will be heid in the great ballroom on the lTth floot. The Columbus Hotel is in the heart of the city and it will prove particularly attractive to visiting Hoo Hoo ladies'
^ The quarterly convention of the Florida Lumber & Millwork Aisociati-on will be held in conjunction 'ivith the Hoo Hoo Annual and this is expected to srvell the attendance at least 100 or more, for an attendance of 250 is expected from Florida for the joint conventions.
Entertainment Features
Features of the entertainment program include the Osir-
ian Cloister Banquet at the Coral Gables Country Club; a reception and musicale for the ladies at the Columbus Hotil; a Beach Frolic at the Roney Plaza, North Miami Beach; a bridge luncheon for the ladies at Hotel Biltmore; a ball at either the Columbus or the Alcazar; and a sightseeing motor trip on the closing day, ending with a Tea Dansant at the Miami Biltmore Hotel.
Committee Chairmen
Committee chairmen were chosen by W. W. Brock of Nfiami, Supreme Junior Hoo Hoo. J. B. Wand, of Jacksonville, Hoo Hoo State Counselor and publisher of the Southern Lumber Journal,.is general chairman. Committee chairmen are as follows:
Reception, Ed Leech, Orlando; Finance, D. E. Harper, Tampa; Entertainment, Guy Stoms, Miami ; Reservations, I. W. Gard, Miami; Publicity, E. Booth, Miami; Decorations, G. Tom Bailey, Miami; Concatenation, Seymour Brandes, Miami.
Popular Chairmen
Guy Stoms, chairman of the entertainment committee, has a" national reputation as an entertainer. Directors of the National Lumber Manufacturers' Association entertained at Miami two years ago still recall the rvonderful program for which Mr. Stoms was responsible. i
A large committee of outstanding members of Hoo Hoo and the lumber industry in Florida will serve with Mr. l,eech on the reception committee. Mr. Leech was an outstanding figure at the Kansas City convention last year and (Continued on Page 41)
MANUFACTURERS
MY FAVORITE
Aee not guaranteed-s'*ii'ffi# "ifto
STORIE,S
for 20 years-Some less
DifferenceBetween White and Black Religion
Colored folks frequently "git religion" at their revival services, foam at the mouth, roll on the floor, shout wildly, and give many other demonstrations that religion has come to them. Their idea is that if you really get religion you have to utter it so that the other folks will understand.
We once knew some white folks to go to a colored funeral, and the preacher had exhorted in his oration over the coffin until all the colored folks present were giving wild demonstrations of their grief, some of the near relatives rolling on the floor and screaming at the tops of their voices. In the midst of this bedlam of wild sounds the preacher caught the eye of one of the white gentlemen looking on from the doorway, and with every demonstration of
V'I. A. NEWSOM PROMOTED TO SALESMANAGER
W. A. Newsom, who has been connected with the Reinhart Lumber & Mill Co., of San Francisco for the past three years as outside salesman, was recently promoted to the position of salesmanager for the company.
pride, he called out, "White folks, we sure is havin' us SOME funeral."
They tell the story of the colored cook who came home from a revival meeting late at night, shouting her religion at the top of her voice, and her employer had to go down anii quiet her. When she got her quiet, the white lady said, "Mandyr Xou shoud be ashamed to act that way in the name of religion. True religion is peaceful and dignified. Tell that preacher of yours to read the story of the building of Solomon's Temple in the Bible, and he will find thaf it rose without a sound of hammer or tool. Tell him to consider that and deliver a sermon on a quiet religion."
"Thass all right fo you white folks," replied Mandy, recovering her breath, "But us niggahs ain't building no Temple yit-we jest blastin'fo de foundation."
SANTA BARBARA LUMBER COMPANY HAS FIRE
The Santa Barbara Lumber Comoany recentlv suffered a severe loss by fire which started i" t[r. mill and burned both mill and dry kiln, containing much valuable hardrvood, besides quantities of ordinary lumber.
UNI0N tUlrlBER C0.
Mcrnbcr Celifornir Rcdwood Arocietion I
OFFICES:
4 cats l3/l6x2Yt face Clear Maple Flooring;
3 cars l3/l6x.2Y+ face No. I Maple Flooring;
2 cats l3/16x2% face Factory Maple Floor. ing;
3 cats l7/16t2/t face Clear Birch Flooring;
2 cats 13/1612% face No. I Birch Flooring;
2 cats l)/l6xLYt face Factory Birch Flooring;
I car l3/l6tl% face Clear Maple Flooring;
I car lr/16zl% face No. I Maple Flooring;
l0o,o00 fgs3-tl$ and wider Sel. 6s Btr. Kiln Dried Birch; also a nice stock of ,/4-6/4 and 8/4 Birch.
Western Representative
JEROME C. GRIPPER
714 Ulern lfth St.
KNEELAND.MCLURG LUMBER COMPAI\NT
Mills at: Morae, Wis. Phillipr, Wir.
SAN FRANCN'CO Crochcr Building
Phonc Suttcr 6170
LOS ANGELES
Lanc Mortgrgc Bldg. Phonc TRinity ?.2E2
MILLS: FORT BRAGG Celifornie
Adcquatc rtoregc ttocl rt San Pcdro
New Field in Wood Utilization
End-Matched Softwood Lumber Will Find Its Greatest Application In Building and Construction, Says National Wood Committee in Special Report
What promises to open up a new field in wood utilization is the end-matching system applied to softwood, according to a report just issued by the National Committee on Wood Utilization of the Department of Commerce.
Heretofore the end-matching principle, which means providing one end of a piece of lumber with a tongue and the other end with a groove has only been applied to hardwood flooring. The committee now advocates the extension of this system to a number of softwood items, particularly for covering purposes and inasmuch as we are using six times more softwood than hardwood it can easily be seen that this innovation in lumber utilization will be of the greatest importance.
In the report sponsored by a special sub-committee organized for the. pirrpose of investigating the uses of endmatched lumber and composed of leading architects, engineers, builders and lumbermen, it is stated that endmatched softwood lumber will find its greatest application in building and construction for such purposes as flooring, sheathing, ceiling, siding, etc., but there are also many industrial outlets such as elevator construction, conveyors, car construction, large packing boxes, and a number of other purposes where a smooth joined surface is needed. The use of end-matched lumber represents a considerable economy to the consumer because it can be installed by any one who can wield a hammer. It permits one hundred per cent utilization of the lumber because it is applied just like a ribbon cut off at the end, and the cut-off part used in starting the next tier. The consumer is also independent of length specifications since any length from I or 2 feet and up can be used. The material has sufficient strength to permit the joints to occur between studs or supports for all ordinary purposes. End-matched lumber therefore enables utilization of short lengths (stock less than 8 feet) which heretofore has been considered as nonsaleable in most instances. According to Mr. Axel H. Oxholm, Director of the Committee, ihis is the second project of a series which has for its object a closer utiliza-
Fruit Growers Suppb Company
Maaufectulcn of C,alifornia White & Sugar Pinc
MiIb at Surenvillc end Hilg Calif.
QUALITY AND SERVICE
Moutding-Latticc-Cut Up Stock
Ttick Pattern Lunbcr
Try a car and yon will repeat B. W. AItAl|tS, Mgr. Selor Dcpt. Fint Nrtionel Berlc Bld3o Srrr Fnncirco.
tion of our timber resources. It is obvious that a continued liberal supply of wood, now used as the principal raw material by more than forty per cent of the American industries, is dependent on the closest possible utilization, because reforestation on a commercial scale will never he an economic success unless the mills can produce and market a sufficient quantity of forest products from each tree to make investment in reforestation profitable. The endmatching of lumber is therefore a considerable step in the direction of a greater utilization of timber, a matter wh-ich is truly of national importance.
The National Committee on Wood Utilization was organized by order of President Coolidge, and has for its chairman, Secretary lloover. The vice-chairman is Colonel W. B. Greeley, Forester, U. S. Forest Service, Department of Agriculture. The object of the committee is to promote commercial reforestation by closer utilization of the timber. The members of the end-matching sub-committee are as follows:
William F. Chew, Chairman.
D. Knickerbocker Boyd, Architect; Boyd, Abel and Gugert, Phitadetphia, Penna.-
Lewis__Dill, P,resident, Lewis Dill and Company, Baltimore, Md,
C. J.--$ogug West Coast Lumber Trade Exteniion Bureau,-Seattle, Washington.
W. M. Nichols, Resident Manager, The Pioneer Lumber Compann Elrod, Alabama.
Wm. S. Quinter, President, District Building & Loan Association, Washin'gton, D. C.
A. Trieschmann, Crossett-Watzek-Gates, Chicago, Illinois.
Dr. John M. G-ries. Chief, Division of building and Housing, Department of Commerce, Washington, D. C.
Gen. R. C. Marshall, Jr., General Manager. Associated General Contractors of America, Washington, D, C.
F. P. Prettyman, Sec. & Treas., J. F. Prettyman and Sons, Summerville, S. C.
S. Percy Thompson, Vice-Pres., W. A. Pierce Company, Washing- ton, D. C.
Harry 'Wardman, President, Wardman Construction Co,, fnc., Washington, D. C.
GRTTZMACHER
& GUNTON
Wholerlere
112 Mdtet ltL - San Fran&co Tclcphonc Sutter 71190
Dougbr Fir - Spnrcc - Redwood
Rcdrqood rnd Ccdrr Sbinglcr
Fir Piling - Ccder Portr
Split Rcdwood Productr
A3atr: A. F. C6t Lrnb.r (b. T|lhnooQ Ongo
Last Session at Long Beach
The Millwork Institute of California closed the business part of its program with the Friday afternoon session, July 29th.
The session closed with the unanimous acceptance of the report of the Committee on Resolutions, which read as follorvs :
"RESOLVED that a vote of thanks be extended to the Pacific Coast Club directors and to Mr. Merrell and Mr. Brorvn in particular for their kindness in turning over their beautiful club building and personnel for the use of the Millwork Institute of California convention:
And a vote of thanks to Mr. George Cornwall for his interesting address and talk on Australia and other valuable thoughts delivered to the members;
And a vote of thanks to Mr. Jack Dionne for his stirring address on merchandising this morning, an address that should reach and command the thought of every thinking millman;
And a vote of thanks to Mr. David J. Witmer and to Mr. Zara Witkin for their talks regarding the relations of architect and contractor to millmen; also to Professor Emery E. Olson for his talk pertaining to the economic side of our problem;
Lastly, a vote of thanks to the committee of the Southern Branch and others who engineered and made possible the entertainment and other features that have made this convention the success that it has turned out to be."
Oakland was selected as the next meeting place, and the dates selected rvere the last Thursday and Friday before Thanksgiving Day.
The first business before the convention Friday afternoon was a discussion of the irresponsible contractor, and of the Lien Law. A communication was read from Architect A. W. Smith, of Oakland, in which he criticized lumbermen and millmen for using the Lien Law as a collection agency, and urged that care be taken as to the credit of purchasers, instead of promiscous selling, and recourse to the Lien La'rv in efforts to collect. He blamed the material men for trouble rvith irresponsible contractors.
Mr. Kiser declared that it is getting to a point where liens clo not get the money, and stated that in Oakland they have had so much trouble that they would be as well off without the Lien Larv. Mr. Soencer favored the retention of the Lien Law and cited cases where they collected bills that could not have been collected without it. Mr. Gaetjen reminded the convention that the Institute is on record as opposed to any change in the Lien Law. Mr. Kiser said he wanted the Lien Law discussed at the next meeting in November, and declared that with the banks and building and loan associations making 90 per cent loans, a lien is no good.
The-v tl-ren took up the matter of the milling-in-transit rate on cloors and millrvork. E. A. Nicholson urged that they get strongly on record as opposing the privilege, and suggested that committees be appointed in the various California centers to work in that direction. He made a motion to that effect.
Mr. Gaetjen said he was somewhat in the fog as to the right or \\'rong of the matter. George Corn"r'all told of the operation of the milling-in-transit privilege in the middle '"vest, how the big milling plants buy western lumber, manufacture it into millwork and re-ship it for slightly added freight cost, etc. He suggested that if such a privilege is sustained by the I. C. C. that the westerners get busy to secure the elimination of the differential in freight
rate that exists between lumber and millwork, and let them all take the same rate.
The convention voted unanimously to oppose the proposition as moved by Mr. Nicholson.
Then came a discussion of the code of ethics of the California Retail Lumbermen's Association, which, after a short discussion, was postponed for further discussion at the November meeting.
There was a short discussion of the resolution which had been passed by the Board of Directors to the effect thit there should be regional meetings of Directors at least once a month to consider subjects vital to the sections.
A short discussion of the accounting service of the Institute followed, and the rvork being done aiming at the adoption of a universal accounting service for the members, everyone connected with the Institute being urged to adopt the system. It was announced that the Directors had appointed a committee to outline the scope of an accounting survey, and report at the November meeting.
Mr. Bernhauer made the following fine little talk on cooperation:
"It seems to me one problem of our organization is lack of cooperation between members. It is like a man who goes down to business resolved to get a lot of business that day; he slams down his desk and goes to play golf, comes in late and kicks because he don't get the contract. That seems to me what we have been doing for three years. We come to conventions, pass resolutions asking Hank to do everything from sweeping out the office to running a collection agency. He sends us communications. We throw them in'Ihe wastebasket. He asks us to do things and we refuse to do them. Then we come down here and crab because we don't see what we are getting for our money. I am not trying to defend Hank, but I do think if we are going to get anywhere this has to be the job of the executives running these various plants and they have to put just as much brains in this proposition as in other problems because in this Institute lies the only remedy for the thing staring us in the face today and I hope every man here has got as much out of this convention as I have. My associations 'ivith you men more than repay me alone for what it costs to belong to this institution and I hope we go back determined to get behind everything that this organization is trying to put over. We can have regional meetings and inter-regional meetings and rve can have conventions and hire secretaries, but unless the membership themselves will cooperate, rve will never get to first baie." (Applause.)
A discussion of matters for the good of the order then followed. A committee was suggested to work with the architects in promoting the use of millwork. A motion to that effect was lost for rvant of a second. Instead the Managing Director was instructed to write the district groups and urge them to appoint committees to lvork locally with their local architects.
Bill Hayward made a good talk on the necessity for continuing to increase the membership of the Institute. He suggested that the membership might be almost doubled.
A talk on membershio conditions in various districts followed.
The session closed with a clever little five-minute talk by President Dixon to the members on the privileges and duties of membership, in ,which he both praised and criticized them for their relationship 'ivith the organization.
The convention ended with the big Friday night entertainment, consisting of a stag dinner and entertainment for the men, and a theatre party for the ladies.
Hoo Hoo,,News
McCLOUD HOO HOO HOLD ANNUAL OUTING
Choosing Old Camp 2. on the McCloud River, as the most desirable spot for their annual picnic this year, the members of the Tom McCann Hoo Hoo Club, of McCloud, Calif., taking their families and friends, motored out on July lTth and spent a most pleasurable day.
An open sided, circular tent was put up where lunches were spread on long tables and the club served ice cream and coffee.
Various contests and races immediately followed luncheon; for the women, a guessing contest, a nailing race and an egg and spoon race; running races for the children; for men, barnyard golf, fly casting, and tug-of-war. In the tug-of-war, the opposing sides were lined up on each bank of the river and the losers were inescapably tugged into the watef.
A number of the picnickers stayed on into the evening hours when fishing was good and rods ahd lines were put into service.
On August 1st the Club held its regular monthly meeting, making it an open air occasion, at_ Pig Creek. A Mulligan stew supper was served before taking up the evening's business.
LUMBERMEN'S GOLF TOURNAMENT AT TACOMA WAS BIG SUCCESS
One hundred and fifteen lumbermen compeied in the Seventh Annual Golf Tournament of the Tacoma Lumber: men's Club held July 29 at Tacoma.
The Northwest Lumbermen's championship was won by H. M. Balcom, Seattle, who won the playoff following a tie with J. J. Dempsey, Tacoma, and Walter Forvague, Aberdeen. The three finalists had a card of 78.
The four-man district team championship was won by Everett, with a team composed of E. W. Stuchell, G. S. Aldrich, L. S. Challacombe and W. H. Peabody.
Other results were: Handicap championship, S. Pearce, Tacoma; Class A handicap, J. Sobey, Seattle; Class B handicap, Lee L. Doud, Tacoma; Class C handicap, Ralph Dickman, Tacoma. Norman Buoy, Portland, had the longest drive at the 18th hole.
ASTORIA WILL HAVE NEW SAWMILL
The Northwest Pulp & Paper Company announced recently that they will build a sawmill at Astoria, Ore., with a capacity of 500,000 feet in 24 hours, and that they will use the waste of this mill for pulp when cutting spruce and hemlock.
NEIGHBOR'S LUMBER YARD
california Lumber M"r"ho"?rt:tnd' calif'' Aug' 4' 1927' 718 Santa Marina Bldg., San Francisco. Calif.
Gentlemen:
f have just been reading through your last number of the California Lumber Merchant, which arrived on the afternoon mail yesterday, and note the report of the meeting of No. 39, which is so interestingly written up.
This, coupled with the fact that my year as president of the club is about to end, leads me to write you a line of appreciation of the wonderful spirit of interest you have shown in our affairs, and the way you have helped us in every way possible. Please accept my personal thanks, which I am sure expresses the feeling of every member of our executive committee, if not of the entire membership of the club.
May the California Lumber Merchant live long, be prosperous and happy in larger measure than ever before is my sincere wish.
Yours very truly, JEN (Signed) J. E. NEIGHBOR. President East Bay Hoo Hoo Club.
L. W. MACDONALD TOURING THE NORTHWEST
L. W. MacDonald, of MacDonald & Harrington, San Francisco, with Mrs. MacDonald, left San Francisco Aug. llth by auto for a trip through the northwest. They will visit in Portland and then will drive on to Tacoma and Seattle, and will in all probability go on across the line into Canada. They will be gone about three weeks.
J. H. "JO" SHEPARD MEETS WrTH ACCIDENT
J. If. "Jo" Shepard, manager of Friend & Terry Lumber Co., Sacramento, has been confined to his home for about ten days with a badly bruised and sprained knee. Jo was responding to an alarm of fire in the planing mill when he fell with the above result. The fire did very little damage.
FRANK CAMPBELL LEAVES FOR THE EAST
Frank Campbell, The Pacific Lumber Co., San Francisco, has left for the East where he will spend the next two months calling on the company's representatives and the wholesale trade. His trip will be devoted principally to trade extension work.
PIONEER CO. MANUFACTURE NEW HOUSE LINING
Selling for no more than ordinary saturated paper, one of the latest products of the Pioneer Paper Company, of Los Angeles, namely Pioneer saturated and coated houselining, has met with- a buying response exceeding even the most optimistic hopes of the coniern's officials, according to a report submitted by J. H. Plunkett, general manager.
Need for a perfected, waterproofed and. insulated house lining had long treen felt in the building industry, a recent technical questionnaire disclosed. The Pioneer's product, designed to fill the need, entered a waiting market, Plunkett stated, and the sales results throughout the western states have been exceptional as a consequence.
Heavy insulating paper, thoroughly impregnated and coated with asphalt, forms the base of the new product. Its main attraction lies in the fact that it is stronger, heavier and more economical to apply than ordinary saturated felt, resulting in an absolute protection against storm, rain and the penetration of dampness through the side walls. Several unusual features are incorporated in the material, according to Plunkett, one of which is a mineral surface to render it practically immune to abrasion.
Due to its density and waterproof character, builders report that it has been found adaptable to a wide variety of uses. Apart from its quality as an ideal backing for exterior stucco plastering, it has bebn found an invaluable protection against damaged walls, damaged interior decorations and plaster stains. In addition, its ability to insulate has resulted in warmer homes in winter and cooler in summer, the company official asserted.
OF COLOR
CHANGE IN OWNERSHIP OF SPRAGUE LUMBER COMPANY
Mr. L W. Sprague, who has been operating the Sprague Lumber Company on the state highway near the Orange county fair giounds has sold his business to the Midway Lumber Company. Mr. V. M. Buck, of Los Angeles, has been appointed manager by the new owner.
JACK THOMAS SPENDTNG VACATTON rN BAY DISTRICT
Jack Thomas, Los Angeles, southern California rgPresentative for the Coos Bay Lumber Co., together with Mrs. Thomas and their daughter, Ruth, is spending his vacation in the Bay District. Jack was a caller at the company's San Francisco office and he is also calling on his many lumbermen friends in the Bay District territory. He will return to Los Angeles around the middle of the month.
FIRE DESTROYS CRESMER CO. LUMBER PILES
Fire that for a short time threatened the plant of the Cresmer Manufacturing Company, Riverside, was brought under control after having burned only the piles of lumber and rubbish stored in the rear of their plant on Blaine Street.
BLAMER LUMBER COMPANY SOLD
The Blamer Lumber Company, of Monrovia, which has operated in that city since 1924, was recently sold to the Sunkist Lumber Company and Patten - Davies Lumber Company. All stock and machinery of the concern which changed hands is to be divided equally by the buyers and is to be installed at their respective yards. Mr' Blamer retained the property on which the yard was located and expects to erect several store buildings on same.
A GENTLEMAN
f,3sfss-'rl,ady, Ah wants a fesh colored bathing suit for Mah gal, an Ah don't mean pink, neither."
The Long-Bell King Door
FORESTRY RESEARCH ADVOCATED BY NATIONAL LUMBER MANUFACTURERS' ASSN.
Washington, D. C., August 3.-Representatives gf tlq
National Lumber Manufacturers' Association today at: tended a meeting of a group of farm and allied organiza: tion with General Helbert I\f . Lord, director of the budget, to urge him to recommend to the President a libeial 'increasi in appropriations for research, more 'especially fundamental-ieseirch in the Department of Agriiulture. General Lord is soon to meet the President at the summer capital in the Black Hills.
The meeling was the last of a series which this group, representing thirteen industries, has held with President Coolidge, Sicretary of Agriculture Jardine and other officials associated with the budget.
General Lord was apparently deeply sympathetic with the general nature of the proposal and spent an hour an4 a hatf in conversation with the committee, during which he asked representatives of each industry to state their special interests in increasing the appropriation, in addition to the general desire to promote agriculture.
Representatives of the National Lumber Manufacturers' Assoctation specifically urged an increase in research funds of the U. S. Forest Products Laboratory at Madison, Wrsconsin, and sketched the provislons ot the lvlcsweeney bill, which, if enacted by Congress, would authorize continuing forestry research on a large scale and in a comprehensive and co-ordinate manner. In the meantime the lumber representatives urged that forestry research in the F'orest Seivice as well as other Department of Agriculture bureaus should be increased by a million dollars.
The Long-Bell Lumber Cornpany has recently announced a new type of door, to be known as the Long-Belt King.
The outstanding feature of the Long-Bell King door is the attractive flush moulding, which gives simplicity and style, yet accentuates the panel.
The 3-ply rotary cut veneer panel is inserted one-half inch into the stiles and rails, the width of the grooves being the same size as the thickness of the panel. This results in an exact fit, and insures strength and freedom from rattling.
The Long-Sell King door is manufactured throughout of California White Pine. Hardwood dowels are used exclusivell,; waterproof glue is used on all veneer panels.
The nerv product may be had with either veneered or solid stiles. The core of the veneered stile is built up of strips and blocks of California White Pine, put together with waterproof glue, and gives maximirm assurance against warping.
Among the items for which an increase in appropriation is urged are: forest experiment station and allied work, foresi economics, forest range land investigations, forest pathology, forest entomology, forest meterology and forest biology.
PLANING MILL AT KINGSBURY CHANGES OWNERSHIP
The Central California Planing Mill recently talen over by O. F. Erickson. Enoch E. Anderson were the former olant.
at Kingsbury was A. E. J ohnson and managers of this
NEWBEGIN LUMBER CO. OPENS NEW CARGO DEPARTMENT
The Neu'begin Lumber Co. of Tacoma, Washington, announce the opening of a cargo sales department. This department will specialize in handling of California and Atlantic Coast requirements. T. R' (Geoff) Tully, who is well known to the lumber. trade of Southern California and who was formerly in charge of cprgo sales for the A. W. Smith Lumber Co. of Los Angele5, will be in charge of their new cargo department.
WHEN WE SAY "SERUIGE ro mE SltlALL YARD"
WE MEAN SOMETHING REAL
In fact we are the genuine "Service Department" for the small dealer. Carrying in stock as we do everything for the building trade, and having these great stocks always ready for prompt moving by car or truck" we make it possible for the small dealer to give wonderful service to his trade, and yet keep down his investment, his insurance. and his overhead.
E. If. WOOD LUMBER CO.
MARK TWAIN ON HONESTY
Mark Twain was once called upon to speak, and took for his subject-Honesty. As an illustration, he told of a time when he was a boy, he saur a cart load of melons. He was tempted, and fell. He sneaked up to the cart, grabbed one of the melons and went up an alley to devour it.
"But," said he, "No sooner did my teeth set into it, than a feeling of regret came for what I had done. I took the stolen morsel from my mouth, and returning to the qart, replaced the melon-and took a ripe one.
WHERE TROUBLES GO
A crowd of troubles passed him by As he with courage waited.
He said, "Where do you troubles fly When you are thus belated?"
"W" go," they said, "To those who mope, Who look on life dejected, Who weakly say goodby to hop+ We go where we're expected."
TO REMOVE FRECKLES
Hang your head out of the car window while going through a narrow tunnel.
THE THREE R'S
In the old days the three R''sReading, Writing, and Arithmetic-were the foundations of our college education. But since athletics have taken so firm a foothold, the three R's of modern times seem to be Rah ! -Rah ! Rdh !
HOWARD GUNTON RETURNS F'ROM NORTHWEST TRIP
Howard Gunton, Gritzmacher & Gunton, San Francisco, has returned to San Francisco after a short business trip to the Northwest where he rvas calling on their mill connections and the lumber trade in the Portland and Columbia River DistrictA. He was also a visitor at the A. F. Coats Lumber Co. plant at Tillamook, Oregon, whom they represent in the California market.
NOR US
Notwithstanding the life of a paper dollar is only eight months, we have never had one of them die on our hands.Toledo Blade.
DEALING IN FUTURES
"Say, Joe, you're a broker, can't you give me a tip?"
"Sure. I know something that is now about twenty and within six months I will guarantee it to be over ninety."
"Sounds fine. What is it?"
t'The temperature."
DR. ELIOT TO YOUNG FOLKS
"If f had the opportunity to say a final word to all the young people of America, it would be this: Don't think too much about yourselves. Try to cultivate the habit of thinking of others; this will reward you. Nourish your minds by good reading, constant reading. Discover what your life work is, work in which you can do most good, in which you can be happiest. Be unafraid in all things when you know you are in the right."-Dr.
Charles W. Eliot.HERE'S ONE ON SALESMANSHIP
Seth thought he was something of a salesman, so his father sent him to town to the produce man to see if he could sell him their season's crop of apples. He took a bag of samples along.
"How many barrels of apples like these has your father got?" asked the produce man.
"Ffe ain't got no more like these," replied Seth. "It took him all afternoon to pick these out."
EASTERN HARDWOOD FLOORING MAN A SAN FRANCISCO VISITOR
Mr. W. H. Holt, president of the Holt Lumber Co., Oconto, Wisconsin, attended the meetings of the National Wholesale Lumbermen's Association in San Francisco the early part of August. The Holt Lumber Co. is said to be the largest manufacturers of maple flooring in the United States. They are represented on the Pacific Coast by the Strable Hard.wood Co., of Oakland, California.
J. R. H ANI FY co.
C. L. "Charlie" Burnett, ex-mayor of Exeter and president of the Burnett-Carr Lumber Co., of that city, with Mrs. Burnett and family spent a couple of weeks visiting in San Francisco, during late July and early August. While in the Bay District, he called on many of his lumbermen friends.
(Continued from Page 33) was more responsible for bringing the 36th convention to Miami this year than any other person.
Earl Harper, chairman of the finance committee, is vicepresident of the Florida Lumber & Millwork Association and one of the most popular lumbermen in Florida. Mr. Harper will begin immediately to raise funds for the entertainment at lVliami and his plan is to ask a subscription from each Hoo Hoo living in Florida. This is an AllFlorida matter and Miami members will not be asked to give any more than the members located elsewhere.
Excursion to Havana
Plans are also tentatively complete for an excursion to Havana, Cuba, Saturday, November 12, following the close of the 36th annual convention. A special round trip rate ot$27.5O from Miami to Havana has been secured from the Florida East Coast Railway and Peninsular & Occidental Steamship Company. An excursion train composed of all Pullman equipment will leave Miami at 2:30 a. m. Saturday morning, arriving at Key West at 8:30 a. m., and embark immediately on the magnificent P. & O. steamer for Hav-ana, arriving at 3:00 p. m. same day.
Headquarters in Havana will be made at the SevillaBiltmore Hotel, one of the finest of the McBowman chain, and rates at $3.25 single and five and six dollars per day double have been secured for all members of the Hoo Hoo party. These tickets will be good for ten days.
$MONIDS
Red Streak High Speed Steel Knives will give you longer seryice without regrinding or jointing. Th"y are made of shock-resisting steel.
AUSTIN KEOGH BACK IN LUMBER GAME AGAIN
During the absence of Mr. A. B. Johnson, A. B. Johnson Lumber Co., San Francisco, who is on the sick list, Mr. Austin Keogh, pioneer San Francisco lumberman, is assisting Bert Johnson in the operations of their steamerb and calling on the Bay District retailers. His many re_tail friends are glad to see his smiling countenance again. Mr. Keogh has been a prominent figure in the San Francisco lumber industry for many years and it is rumored that he is to receive the appointment of Pilot Commissioner of San Francisco.
HUGH HANDLEY SPENDS HIS VACATION AT GOLD LAKE
Hugh Handley, Van Arsdale-Harris Lumber Co., San Francisco, is back at his desk again after spending his summer vacation at Gold Lake in the High Sierras. Hugh reports a very enjoyable trip and his lumbermen friends say that he brought back a fine repertoire of hunting and fishing stories. Mrs. Handley and their children accompanied him.
CLINT LAUGHLIN TO REPRESENT DEFIANCE ./ LUMBER CO. ''./
Clint Laughlin, popular Los Angeles lumberman, has returned from a short trip to Tacoma, Washington. While in the Northwest, he made arrangements to represent the Defiance Lumber Co. in the southern California territory. Clint has a large acquaintanceship with the lumber trade of Southern California having represented the Long-Bell Lumber Co. in that territory for several years. He will also continue to handle his hardwood accounts as in the past.
Through
"Tungsweld," the only Welded High Speed Steel Knife. The cutting edge of high speed steel is welded to a soft steel back. Outlast thiclc carbon gteel knives three to five times. Order
R. E. "Bob" Caldwell
fn 1906, "Bob" Caldnrcll hecded the "Go Wcst" call of Horace Crreelen cast a Iong glance toward Borough HaJt Brooklln, md the "Roarin' Forties', of N-Cw york City, and pulled out for California. He has been a residen't of the Golden State evcrr srnoe.
"Bob" was born in Brooklyn, New York. He atterrded school there and after c_ompleting his__!!S-h schoo_l c-ourse, matriculated at Wesleyan Univereity, at Middletown, Cotrnecticut. Whil,e at Wealeyan, he made quite a name for himsets jil eastern athlctic cincles by making both their football and baseball teams. He still retaine his intcrest in these two sparts.
His first expcrience in the lumber inductry on the Pacific Coast was in 1906. when he vras. emp.loyed. uy !-be union Lumber co. on their logging road survcy paf,ty. r-atcr he worked in their mill yard, scrving in all eight years withlhe company.
He then spent a year selling sawmill machinery, and says he irad a fine time, in his travels up and down the coast calling on the lumber tride. But hc was an*i6gs !l set bacF into the Redwood game, and in 1920 he joined the Little River Rcdwood Co. organization, making his headquarters in tlreir San Francisco office. He soerrt several years calling on the retail lumber trade in the Northern California terriiorv which includes the Sacrament-o and San Joasuin vafleys, Bay District ana Coajt Counties territo,rics. He is still connected with the company's Sin Francisco officc in the capacity of assistant sales manager.
"Bob" is well Lnown personally to the lumber trade of Catifornia. Hc ie a crcat booster for Redwood, h"q " pleasing_perso-nality,- is well equipped with br5ineca ab-i1ty, ?qtd always takes a keen intercst in all lurlber affairs. He is an actirrc member of Ho; Hoo and has serrrcd on the Bay District Nine.
(
rroop D nr lZZa
PLAN NO. 1228
Look this plan over carefully-note the distinctive details incorporated into the exterior. Ffow wonderfully well every feature harmonizes, then give serious consideration to the foor plan arrangement and decide today to show this plan to some contractor or prospective home builder. This special department of your business, if properly applied and advertised, will increase your sales.
FRANK CONNOLLY BACK AT HIS DESK AGAIN
Frank Connolly, sales manager of the Western Hardwobd Lumber Co., Los Angeles, is back at his desk again after being confined to his'hom,e for a few weeks with a broken leg. He received the injury while playing hand ball. Ife states that the injury is improving nicely and that the cast will be removed in about thr,ee weeks.
DOROTHY E. BUNNELL SPENDING VACATION AT SOUTHERN CALIFORNIA BEACHES
Dorothy E. (Bunny) Bunnell, Chas. R. McCormick Lumber Co., Los Angeles, is enjoying her summer vacation at the beach resorts along the Southern California coagt. She also plans to spend a few days at Coronado during her sojourn. She rvill return to her desk soon after the middle of the month. Her mother is accompanying her on the trio.
MISS DOROTHY POVEY ELECTED PRESIDENT OF PORTLAND PROFESSIONAL AND BUSI. NESS WOMEN'S CLUB
Mlss Dorothy Povey was recently elected president of the Professional and Business Women's Club bf Portland. Oregon.
Miss Povey is a well-known lumberwoman of Portland, being the able assistant to Mr. Chas. W. Buckner, manlger of the sash, door and panel department of Morrill & Sturgeon Lumber Co.
LUMBER COMPANY CONGRATULATED ON FINE NEW OFFICE
The Burbank Lumber Company isreceiving congratula- tions of their friends on their recent move int-o their beau- tiful and convenient new office building, which is located just below the old office, facing Olive Avenue.
FRANCTS NTCHOLSON JOrNS pACrFrC DOOR & SASH IN PUBLICITY CAPACITY
Young chips from good old blocks keep on rejuvenating and aiming at the perpetuity of the millwork business.
A strong young "chip" from a strong old "block" has just taken a desk in an important department of The Pacific Door & Sash Company, in Hollywood.
He is Francis Nicholson, known familiarly to his friends as "Tat" Nicholson, son of Ed A. Nicholson. He graduated in June from Loyola College with his "AB" degree, and, after thirty days' vacation, he took upon himself a job. In college he was Editor of the Year Book, and in this capacity and in other publication work during his school years, he
Froncis Nicholson developed a strong taste for publicity and advertising matters. ,/
The Pacific Door & Sash Company took him on as NIana/ ger of their Publicity Department, and he is now engaged i-n going over the business of the concern, discovering the fundamental facts about their marketing and merchandising in order that he may apply them to the work of developing and intensifying business by intelligent merchandising efforts. He is very much enthused with his work.
In addition to other honors he was President of the Student Body at Loyola during his last year.
OPEN NEW HARDWOOD YARD AT LOS ANGELES
The Pierce Hardwood Lumber Co. are a new entry in the Los Angeles District where they will carry on a general wholesale business in hardwood lumber. The company will be operated by I. W. Pierce and his son, A. R. Pierce. !hei5 yqld is located at 819 East 59th Street, Los Angeles. Mr. I. W. Pierce has been connected rvith the lumber-business for many years and formerly operated a manufacturing plant in the Middle West. Mr. A. R. Pierce is well known to the Southern California lumber trade and was formerly associated with the Meyer Lumber Co.
J. B. DAUSMAN A LOS ANGELES VISITOR
J. B. Dausman, manager of the Nelson Lumber Co., Oakland, is spending his vacation in Los Angeles and has been calling on many of his lumbermen friends in the Los Angeles District. Mr. Dausman has been connected with the lurnber business for a good many years and is well known to the lumber trade in California. He reports conditions in his section as satisfactory.
A. J. RUSSELL ATTENDS BOHEMIAN CLUB FESTIVTTIES
A. J. Russell, San Francisco, prominent member of the Bohemian Club and manager of the Santa Fe Lumber Co. attended the Bohemian Club Jinx at the Bohemian Grove during the week of July 30. He was back at his desk on August -8 ""-d reported that this year's event was largely attended and was an enjoyable afiair.
Redwood Block Floors
Unless one is able to furnish an improved article for the same price, or as good a one for a lower price than that now in use, one has no reason for producing or marketing any product. The Manufacturers of Redwood are taking this text as the basis of their activities, and this is unquestionably an important factor in the healthy condition of the Redwood market today.
The Redwood people are constantly looking for new markets for their product, but they are searching out these markets in plabes where Redwood can do better work than the product already in use, or any other product economically available. The various. distinctive features of Redwood make it peculiarly adaptable lor many specialty uses, and furnish the Redr,vood salesman with a real mission, a service to the consuming public; he is able to be a helping hand to the builder and to the industrialist; his song is not "Gimme" but "Let me help you."
This sounds too good to be true, especially to those lumber dealers who have been wont to entertain the writer as well as other Redwood order takers, or as lve are pleased to style ourselves, salesmen, but nevertheless it is true; we can serve the public, and we are beginning to do it. For instance. how manv lumbermen are familiar with a block floor, especially a- Redwood block floor? Not many! and yet this field, thus far only scratched, holds unlimited possibilities as a market.
The Redwood block floor is recommended principally for warehouse and factories, because it is an established fact that it is without an equal in this field. At double its cost it would still be economical as compared with any existing flooring material. It makes traction easy, which is a great feature in factories where merchandise is moved on hand
trucks. It will not wear out because the wear is on the end of the grain. It is noiseless because it is a cushion, yet it doesn't affect acoustics. It is durable because it is Redwood; it stays put because it is Redwood and because it is built up of small units, arid it is a cushion under the feet of the workman, affording him comfort and increasing his efficiency thereby. Years of research and experiment have shown the most desirable size and length of block from the viewpoint of service as well as economic manufacture. Experiment and experience have developed the most efficient cushion and binder agents, until now the manufacturing and installing of a Redwood block floor is an exact science, and when done by those people who specialize in it, produces a floor unsurpassed, even unequalled, for dirrability, wearing qualities, and comfort for the worker who must stand and walk on it.
Experience has shown, however, that the blocks must be properly manufactured and cured, and properly installed, in order to get even fair results. The early ventures along this line being quite disastrous as the blocks were merely pieces of wood cut to length, with no thought of perfect square butting, selection of stock or moisture content, and they were sold to anyone who thought he could lay a floor. The natural result was imperfect floors, uneven, loose, and dirty, and while they were not entirely unsatisfactory, they did not constitute very good sales examples for further exploitation. We learn by our mistakes, however, and with a block which was impervious to decay and .moisture, and so tough of fibre as to defy wear, it was not long before the pioneer mills had the secret of producing the proper sort of block. Meanwhile other men were learning how to install the floors, and when cooperation between the two agencies was obtained, perfect floors
resulted. Now, to the end that an improved article be sold, and that the consumer be assured of the best job possible, and that each job constitute an advertisement for the product, the mills market their blocks through experienced installing contractors, and discourage promiscuous sales of loose blocks.
The Pacific Redwood Floor Co. and the Redwood Block Floor Co., both of San Francisco, are the leading block floor contractors on the Pacific Coast. Their floors can be found almost anywhere in California, wherever a tough, shock resisting, and wear proof floor is- required. The floors in Sears Roebuck's new mail order store in Los Angeles are the most notable job to date, at least in point of size, having required about two million feet of lumber. Other floors may be found in Ferry Post Office, San Francibco; Galileo High School gymnasium, San Francisco; Westinghouse , E,lectric Co. factory, Oakland; Goodyear Tire Co. plant, Los Angeles; American Can Co. plants in Los Angeles, Sacramento, San Jose and San Francisco; Bethlehem Shipbuilding Corp. plant in Oakland; Key System shops in Emeryville; Southern Pacific warehouses in Bakersfield; Chevrolet Motor Co. plant, Oakland; Pacific Gas & Electric Co. plant, Oakland; General Electric Co. plant, Oakland; and many other similar buildings, all Redwood.
The Bethlehem Shipbuilding Corporation have what is probably the oldest block floor in the west. It is built of Redwood blocks. Although this floor was laid in the days when paving blocks were embryonic and nothing at all had been learned of their proper installation, it has been in service for over thirty years and is as good as ever. In fact, continuous use has matted down the blocks until they form a jointless cushion over the floor. On one occasion a ship propellor weighing several tons, dropped from a height of about eight feet, doing no other damage than to dent the floor. Imagine the result on a concrete floor, and the effect on the propellor in such a case.
The Goodyear Tire Co. had a lairly old Redwood floor in their Los Angeles plant. It was improperly laid of imperfectly manufactured blocks. They shrank and came loose, so that dirt worked between them and down under them until the;r resembled a cobble paved street, being noisy under trucks and making traction diffi'cult. However,
they refuse to wear out, so the owners, having a maintenance crew at work all the time anywby, periodically take them up and clean the floor and relay them loose. Their new addition had Redwood blocks, properly laid, on the ground floor, and they proved so satisfactory that when their latest addition was built, they broke all their precedents and specified Redwood blocks on every floor.
The American Can Co. give their floors very hard use. They load tons of sheet metal tin on hand trucks to be moved about their plant. That they have been satisfied with Redwood block floors is proved by the fact that they are specified in all their new plants.
The Sears Roebuck building, nine stories high, just completed, has Redwood block floors in the basement and on eight of the nine floors. The basement floor is a 4x6 block finished with black surface, the seven upper floors which comprise the mail order department, have 4x6 blocks with a red filler finish, which shows the blocks in their natural color and pattern. The second floor which is devoted to offices, has a 3x4 block, sanded, filled, shellaced and waxed, and is a thing of beauty. This floor has a distinction of pa_ttern, and a novelty of color effects unobtainable in any other way. The color varies from light cherry to dark mahogany, and the grain variety is unlimited.
The Steinway Piano Company used this type of floor in their magnificent show room on Fifth Avenui, New York, which is recommendation enough. These people are the master woodworkers of the world, and would hardly jeopardize their position with a floor that lacked beauty, and they showed business acumen in combining utility wiih appearance, __-Primarily block floors are designed for heavy duty. Where the blocks require creosoting, they are limited io industrial use. But Redwood furnishes a block which needs no creosote, and so eliminates the undesirable odor which ties the ordinary block floor to the plebian factory and warehouse. It furnishes a block which is as clean and sweet as when it came from the tree, one which needs no more surface finish than ordinary flooring, one which makes a resilient floor, a silent floor, and a beautiful floor. These floors are true aristocrats, and are at home in stately mansions, magnificent show rooms, great gymnasiuirrs, as well as in foundries, shops, warehouses and factories.
RABBIT HUTCHES
using stoc( sizes and economical lengths and grales of California Redwood lumber.
DRIP PAN OR ROOF
Designed by Max E. Cooft,, Farmstead
SECTlON INDICATING ASSEMBLY OF UNITS-
Engineo, Agicubwal Depanment, Califarnia Redwad Assoaation. Copyight ry25,
NTERCHANGEABLE ur.rits, making it possible to assemble the hutches in many differcnt ways, are provided in the carefully prepared design illustrated above.
Thus the units may be placed in tiers, one above another, or they may be placed side by side and end to end in rows. If the' single tier is preferred the base unit may easily be increased in height to make single tier more readily accessible. Note that one unit (see lower center drawing) is so designed that it may act as drip pan when placed belorv the hutch, and as roof wherl placed above.
Certain modif ications (to meet individual requirements) may be made in the construction of the "Standard Unit" without sacrificing the advantage of standardizing all parts.
For example,-doors may be made srnaller to provide space (between doors) for slidir-rg removable hopper to feed both compartments. Likew.ise central clivision may be made sliding or removable if desired. Doors may be hinged at sides (instead of bottom) to swing out ratl-rer than down.
This type of hutch is designed to be placed within a suitable building under a roof and in rows and tiers, with suitable cleaning and feeding passage ways left clear.
Floor of the building should be of cement, since droppings from bottom tier are directly onto the floor, unless a drip pan unit is preferred under bottom unit as well as over.
Drip pan units may be provided witl-r stock pattern Redrvood gutters pitched to drain to end of rabbitry if desired.
Dealerts Name Here
A LARGE ENROLLMENT FOR INSTRUCTIONAL COURSES AT FOREST PRODUCTS LABORATORY
The number of enrollments already received in response to preliminary announcements indicates that the Forest Products Laboratory's fall group of instructional courses will again be heavily enrolled, according to W. W. Weber, manager of the courses. Last spring Mr. Weber was obliged to turn away applicants for instruction in all three of the short courses in gluing of wood, kiln drying, and boxing and crating. Within two weeks of the first announcement of the date, the September gluing course had been 25 per cent enrolled and inquiries and enrollments for the other two courses were coming in at a rate indicating that quotas would again be filled or exceeded.
In order to make it possible to attend both the gluing course and the kiln drying coui'se on one trip to l\{a.Lison, these courses have been set for consecutive periods. The instruction in the gluing of rvood will be giien the week of September 12 to 17 and the kiln drying lectures and demonstrations September 19 to 30. The short course in box and crate construction rvill be in session Seotember 19 to 24.
F'RED FISCHER A RECDNT SAN FRANCISCO VISITOR
Fred Fischer, Fischer Bros., Marcola, Oregon, recently spent several days in San Francisco. While here he made a short trip into the Santa Clara Valley and also the Sacramento Valley with Jimmie Atkinson of the Chas. R. McCormick Co., who handle their product in California.
NE\v EQUTPMENT AT DEATS SASH & DOOR CO.
L. S, Deats reports that the Deats Sash & Door Company, at 911 East 59th Street, Los Angeles, has just finished the installation of several new machines that have increased the efficiency and production of their plant very considerably, particularly in the making of doors and windows. - Their plant is comparatively -new, and has been growing steadily, and their office is a particularly attractive one, inside and out.
TAYLOR TRUCKING CO.
CONGRATULATIONS, FRED
Fred Lamon, San Francisco, in charge of white and sugar pine sales for the Wendling-Nathan Co., is wearing an exceptionally big smile these days and telling his many Iumberman friends that he is the proud daddy of twin daughters. He reports that Mrs. Lamon and the new arrivals are doing nicely
VETERAN EMPLOYEE OF CHAS. R. McCORMICK CO. DIES IN SEATTLE
Duncan L. Smith, a veteran employee of the Chas. R. McCormick Lumber Company died August 2, at Seattle. He had been rvith the company for the past thirty-five years and at the time of his death was manager of the firm's hotel at Port Ludlow.
EDDIE BRUSH ON EUROPEAN TRIP
Eddie Brush, sales manager of the Loop Lumber Co., San Francisco, has left for Paris r.vhere he will attend the annual convention of the American Legion. While in Europe, he will visit other points of interest on the continent. He plans to return to San Francisco around the latter part of September.
PROMINENT NEW YORK FORESTRY MAN VISITS PACIFIC COAST
Professor N. C. Brown, of the New York State College of Forestry at Syracuse University, New York, spent the last week in July and the first week in August visiting in San Francisco. While in San Francisco, he attended the National Lumber Manufacturers Association meetings and also sgient some time with Russell T. Gheen of the-C, D. Johnson Lumber Co., of San Francisco. He made a trip to Fort Bragg with R. F. Hammatt, secretary of the CaliTornia Redwood Association. to look over the redwood reforestation work. Mr. Brown will spend the month of August in Los Angeles visiting with relatives.
FIRE CAUSES LOSS OF $I5O,OOO TO WASHINGTON MILLS
Fire of unknown origin destroyed three sheds of finish lumber and door stock at the plant of the Springer Mill Co., Olympia, Wash., July 23. The loss rvas estimated at $100,000. No damage was done to the sawmill. The Johnson & Clark sawmill at Tenino, Wash., was destroyed by fire July 26. The loss r,vhich included 1,.500,000 feet of lumber and 50.000 lath, was $50,000.
JAMES L. HALL
Lumber-Piling-Poles
Shingles - Posts
1022 Mills Building - San Francieco
cHAs. K. ""o,r$lXll LoccrNG co.
Satem
WA I.{ T
(The Claring Hout)
This Column of "Wants" and "Don't Wants" is fon TheFellow Who Wants to Buy TheFellow Who Wants to Sell TheFellow Who Wants to Hire
Ratc: $2.s0 per cotwnn inch TheFellow Who Wants to Be Hired
PARTNER WANTED
Partner wanted in retail lumber business. Yard located in virgin territory about 100 miles from Los Angeles. At present time doing an excellent business. $6,000 required for investment. Address Box C-138, care California Lumber Merchant.
WANTED
A thoroughly competent man to take a financial interest in and complete charge of manufacturing operations of one of the best located sawmills in the Pacific Northwest. Address: F. O., c-o California Lumber Merchant.
CONTRACTORS WANTED
There is an opening for two or more live contractors in a city of 6,000 population, Northern California. Work to be done is general construction, residence and farm buildings. Contractor should be able to finance himself and come well recommended. Address Box C-139, care California Lumber Nferchant.
FOR SALE-Well established retail will handle. Address Box C-136 c-o chant.
ATTENTION, LUMBERMEN !
lumber yard. $30,000 Calif. Lumber Mer-
The office of the California Lumber Merchant is constantly receiving applications, from both men and women, desiring work with lumber concerna. Mogt of these have had previous lumber experience.
When you are in need of help of any kind, either office or yard, why not get the habit of calling us first and gtrins uE an opportunity to be of service to you as well as to those needing employment? There is no charge with trhis service, to employer or employee.
, LANKERSHIM TO HAVE PLANING MILL
- The Blanchard Lumber Company, one of the pioneer firms of Lankershim, has erected two large buildings on their property north of their yards on Chandler B'oulevard and have received machinery and equipment for their new planing inill plant. They plan to turn out all kinds of mill work, interior finish, trim, window frames, and screens. A modern blower will dispose of all the shavings, sawdust and litter, eliminating the danger of fire.
ANNOUNCE REMOVAL OF GENERAL OFFICES
The Sterling Lumber Co. announce that they are moving their general offices, retail and wholesale departments to their new building, located at 32nd and Ettie Streets, Oakland. Their telephone number will be Oakland 195. The Sterling Lumber Co., who operate a string of retail yards in Northern California, formerly had their general offices in the Alexander Building, San Francisco.
CHANGE IN
The Century Lumber Co. bv L. S. Eastman, has been s6ll, and Johnson, who are the new company.
OIv\rNERSHIP
of San Diego, formerly owned sold to Messers Walton, Ruslooking after management of
USE RAGS FOR MAKING BUILDING MATERIALS
In the backyard of the million dollar plant of the Los Angeles Paper Manufacturing Company are great stacks of baled rags, gathered from nearly every country on the globe. As fast as a Z4-hour production schedule can assimilate them, they are sorted and put through the various processes necessary to the manufacture of high grade building and roofing felts.
After the felt is completed, it is put through the asphalt saturation vats and coated and dried and turned out in huge rolls, which are cut into suitably sized rolls of roofing, 6r run through the shingle machine to come out in strips of slate-surfaced hexagon shingles in six different natural colors.
"People might think that because we use old rags our products can be turned out cheaply," said N. L. Brinker, director of sales. "Getting the rags is simple, compared to the scientific development of the processes through which they must pass to become good roofing products. Special machinery has been designed to handle this work and we have installed the finest equipment obtainable.
"Ifaving been right here in this business for more than 25 years, we are in a position to know that quality production is the only safe road to success, so we stick to it and still keep our prices right."
Bad\{eather Ahead Asutos Gooil wqtgfrq @
Between now and the end of the rainy season. Pio, neer Dealers will get the Lionts share of the r€,roof, ing business! The reason is logical enough...the dealer who has Pioneer Yosemite Rock Surfaced Shingles has the BEST and most ec, onomical re,roofing home owners can buy!
PIONEER Yosemite Rock Surfaced S hingles embrace a Complete Line of styles and sizes... including the popular new Super llexag, onal Shingle, they ofier the widest variety of absolutely non,fading colors available anywhere, they never need paint or stain, they cost less to apply...because they go on right over the old wood shingles. They reduce in. surance on home and con, tents because they bearthe Class "C"label of the Nat, ional lJnderwriters.
Thousands of homes will be re, roofed with "Pioneer Yosemite Rock Surfaced Shingles" during the Fall and Winter; better com, plete your stocks and be ready to get your share!
EFENSE inTtrnes of Pe
TITOMORROW'S defense depends uPon to' I d"y'. preparedness-in business as well as \Var. Just as eternal vigilance is the price of peace, so is lasting satisfaction the price of future business.
When a customer buys roofing from you, he buys it for protection-long time protection' $7hen he gets what he expects, you have already sold 'tomorrow's customer-and he will sell others. lTeaver roofing is made with that one thought in rnind-long time protection. Made to make good on any promise that you make for it. Made for o.rr f.,ture and your future-via customer satisfactlon.
It's the profit in the long run, that counts.