In California are still standing many of the houses built of California Sugal Piqe '-*.y back in"'49'\ E-xpbsure to summer's heat and drought, to wintet's heavy rains, have not harmed the lumber.3 3 : 3
It is for this durability that California Sugar Pine is famous. Its easy working, long straight grain and even texture commend it forsash anddoore andallmillwork 3 :
On hand stocks are now ample. Shipments can be made direct from our mills. : : Vrite for stock sheetE ahd pfice lista, shouing current pri"o and, on hand *oclw. 7 3
For Thbty Years Specbliriu in Home Oficc , *liforniL Sugar otrtYhit Pitt a
38ttr and Alameda Sreets LOS ANGELES, CAL
Mr. lumber Dealer and Mr. Hardwood User
THIS TROPIGAL QUEEN in our yard cmer from Ccntral Amcrice and ttc Philippiner, An Aristocrat-cxclurlvclivcl alone or with mc conpanion on lartc tractr of land" Attdnr Sreat hcightb and girtt;
FINISH for Every Honrie
FIRST AND SECOND With the Furniture and Cabinet Makerc. Bcing earily workcd.
Har a magnificcnt FIGURE. Rich COLORING. lmprover with age.
Not a 'Gold Diggcr" But a Rearonable Hardwood
Give Her the Once Over at the Cooper Hardwood Yard
Come in and ^get acgudinted with the Cooper Herdwood Family.
Meet 'The Flapper.of the Frnil/' Next Issue.
51_6_Union Building
CI.EVELAND, OHIO
WHOLESALE AND RETAIL 2035 EAI'T 15th STREET
in order to rpend your hard crned money t9 the bat adventagc you murt know Cbcrc io buy what you want. You nrut realize th3-sreat va[re of advertbing and tbe advantage that thc well-inforrned _buycr her when it comer te 6rLing your dollar grow bigger.. It will buy more when you read the advcrtircmcntr.
.There ir very, little change in the wholecale lurnber market in thir state, from two weekc ago; and very little to report.
While it could not be raid that buying ir any elower, at the rame time it would be an exaggeration to ttate that orderr were being placed more freely than they were being placed on the 15th of November.
It is a fact that there is a elightly better dernand for uppers, that fooring end ceiling command better prices, and'green clean are not as plentiful.
The common market, however, has not reacted, and probably will not to any great extent until the dockr are cleaned up somewhat. The prevailing prices are prac{ically &9 sarne, and t[e aame cian be raid about lath and other itemc. I
The shingle market ir very, very quie! with very few nler reported. I
You murt keep some pertinent thingr in mind, on this
rnarkeT for thir tirne of the year. The millr, large and small have been cuttin& and cutting dl theg could get into tbeir millr. The usual winter rhut downr and curtailment will begin roon, and dro the rumored log shortage on the Columbia River, and elaewhere will alow down shipmentr into tte California market. The millr have been having exceptionally fine weather thir fall, and almort without exception, the fir milh have been cutting to a maximum.
The lest report of the Wert Coart Lurnbermenrr Arsociation, rhowe a weekr cut of ll2rO0OrOOO feet and aalee of 106 million" Thir against sales of 84,000,000 for tte wee& previous.
The redwood mills last weekly report, givec saler figures of 5,OOO,OOO feet, production, IO,OOO'OOO and they ahipped 8 million feet.
In the south, the sale* of the Southern Pine Anociation dropped to 63r000,(X)0 feet, for the week. The cut war 76,0001000. Thir compares favorably wtih the week previour.
The long delayed orders for lumber for the Japanese to replace the millions of buildings destroyed by the earthquake last summer, have begun. The Japanese Government has placed in the Pacific Northwest in the past ten days orders for 97,150,000 feet of sawn lumber. The DouglasFir Exploitation Co., which handles the foreign ex-, ports of 108 west coast'm.ills secured an order for 96,600,-
000 feet, and Bratlie Bros. Mill Company, of Ridgefield. received orders for 750,000 feet of Red Cedar strips.
The lumber is to be moved to Japan as fast as possible, since this first order is for temporary work to relieve the severe conditions in Japan, and will undoubte.dly be fol-. lowed by huge orders for permanent re-construction in the near future.
The Nettleton Chain Starts at the Forest.
Next are the Nettleton Mills
Nettleton Boats Cany the Manufactured Product Sawn
Against Orders Direct to the Dealer
Sold by Nettleton Salesmen
Our Chain is Uniformly Dependable.
There is one man in this business world of ours whom I don't even begin to understand, and whom I have alurays wanted to deliver a lecture to. So THIS is IT.
He is the man who, in his personal contact, is genial, kindly, interesting, enthusiastic -in short, very HUMAN; yet who writes business letters that read as though he were cold, wet, hungry, thirsty, dissappointed in love, and suffering frorn acute indigestion brought on by dnnking a cocaine highball with a dash of strychnine in it.
You know the gty I mean. We ALL know one orr two within our list of business acquaintances, if we have many hurnan beings to correspond with.
HOW he does it; WHY he does lt; or what he thinks about this cold-storage letterwriting shtnt, I have never been able to discovcr. "How does he get that way', is the slang phrase covering the cascthat r have ncver yet heard the answer to.
Frisk YOURSELF friend of minet Are YOU one of those so,rt o letter wniters? Make a careful inventory, because I feel sure that most men who have this failing are painfully ignorant of the fact thcmselves. They MUST be, or they wouldn't be that way.
Do YOU write HUMAN letters to human beings?
Do you let some warmth, interest, kindliness, geniality<reep into your business correspondence?
The fast is that you should rnake it your FIRST AIM in every letter that you write, regardless of how trivial or how important it may be, to put some warmrth, some color, some personality, some feeling, into it.
There isn't anphing better that you can possibly do for your own business than to invest some BRAINS in your letter writing.
There isn't anything that gives a new friend, a new prospec! or a new customcr, a worse irnpression ,of a man than to receive a letter that reads as though it were urritten in monosyllables by someone sitting on a cake of ice.
The next time you writc a letter, regardless of who it is addressed tq or what the subject, use a little thought in advance and see if you can't take some of the uniform, orthodox starchiness out of its constnrction; linrrber it up, color it up, change it arotrnd, and talk to the person addressed like you would if yotr mel him od thc .o*r, and uras grasping his hand.
A warm, friendly, honest smile-a warm, friendly, honest hand-clasp--and a warm, friendlS honest letter,-these are three of the greatest things a rnan can invest in his business.
And the man who relizes the value of the first two, and then writes cold-storage letters, simply needs a little shaking up in his thinking department.
Let THIS be IT.
t}wtSnti1/fq
tried a car of Weyerhaeuser's famous end-matched, trade-marked Hemlock fooring you have not yet discovered what really wonderful softwood fooring is.
[t would be a pleasure to send you a sample car today. You'll never regret the purchase.
Everyonc connected with thc building indurtry knowr the guality, and Gconomy, thc anpcrior servicc that charactcrizcr thc Hipolito Stock Sizc Scrcqrr and Scrocn Doore.
Whcn an articlc ir manufracturcd with thc carc and urcr the quality of matcdals tlret chancterizc our prodirc$ there arc good rcaronr rvhy it rhould rcach the lcadcrrrhip and acceptancq in the trade that har comc to our linc, Our rtandardi of quality will alwaye bc improvcd, ncver lowcrcd." l
1 27st., Aldweda,v z2nd,St.^\' Los
"-" - _'When you have a proapect interqeted in using Stained Shinglee on his buildi4s-set ue on the -phone. We will have one of our etained shingle qpeciirliste come out and help you put the sale over.
He will work with you and for you to get the order for your yard.
Thig aervice costs you 4othing. It is a part of gur genoral calee work to develop, the. use of Cabot'e Stained Cqe9-KuLed, Shinglgs. in Southern California.
L.gt ue- he[p you t"o d'o m-orc busincas.
Ffom the Northern line to Sen Diego' Ed. Taqrzcr ir known and admired by the lumber indurtry.
He ir preridentn and the active managcr of the Ameri' can Hardwood Company, of loo Angelee. In 1914 he cane to California from Menphir, Tennercee, with bi3 family. He had been engegcd in tbe lumber gamc in the aout[ for many ycan, and in the rpring of 1915 he organized tte American Hardwood'Company, opening their yard on Forrteenth rEeef near their pr€.€nt location on 'Fifteenth rtreet.
Il[r. Tacnzcr h frfty-rix yean old', ir the fether of two fine rons who are agocinted wth hin in the burinec' C. R. and E" M. Tacnzcn
Thir gendeman war one of tbe orgrnizcrrl of the Nationel Hardwood Exporterrt Asociation,'ud war one of the 6nt lumbermen of thir cotrntry to cxport thin red gum into Europe.
Ed. Taenzcr is a Shrincr, a Hoo Hoo, rnembcr of the Jonathan Club h Lor A,ngcls, an upcrt chccker phycr end a Good Fellow.
Wc carry in ttock in our Sen Fnncirco Yard
Immcdiate Shipment
DRY CLEARS
ALL SjZES
DOUGLAS :FIR :' REDWOOD
SPRUCE WHTTE CEDAR
SUGAR PINE ' : WHITE PINE
-n€d lumbcr q.rick?
Carbd or a Stick
Van Arsdale-Harris Lumber Company
5th end Brannan Saecs
Kcarncy 2076
TO LUMBER YARDS HANDLING
WALLBOARD:
Thc Brininrtool Co. hevc poifoctcd in thcir'"SANA'A' COTE BLENDE" T finirL for two eortr for wdlborrrl thrt ir unrurptrcd for bcuty eld oconony, givhr e high gradc wellprpor colorcd'blcndc cfrcct.
Samptc patt.(nr on.wdlboard vill bo gbdty funirhcd on rpplicrtion.
Thet your wallboerd ulcr vill bc incrcercd by rhowia3 thcrc remplcr her bccn pnovGn by othcr dctlcrr.
9O8 S. Mdn S,t
San Francirco
Tclophonc t7{-tll.
Ba tlris decision all ftve patenls in suit now stand. valiil anil infringed. tohn Schumacher and loseph Schumacher nou, permit Buttonlath Manuf-acturing _Company,_ Defendant, to manufacture Buttonlath ,on a royalty basis under one Schumacher process pctenl.
In a ewceping decision, following over three years of litigation, the United Stateg Circuit Court of Appeale for ttre Ninth Circuit sustaing the last of five of the rnost important bagic patents held by John -Schumacher and Joseph E. Schumacher of the Schumacher Wall Board Co. and findg them all to have been infringed by the defendant, the Buttonlath Manufacturing Company, manufacturers of Peters Wall Board and Buttonlath. This decision greatly broadens the efiect of the lower Court decision.
The Buttonlath Manufacturing Company has been granted by John Schumacher and Joseph E. Schumacher, the owners of the Schumacher patents, a license to manufacture Buttonlath-a Plaster Lath-under Schumacher patents on a royalty basis provided each piece of Buttonlath is duly stamped with the words: "This board is manufactured under a license from John Schumacher and Joseph E. Schumacher in accordairce with their patent dated March 21, 1916."
No Wall Board license has been granted, therefore the manufactured of Peters Wall Board has been discontinued by the Buttonlath Manufacturing Co.
Since this decision the Buttonlath Manufacturing Cdmpany, now having purchased a license under one important Schumacher process patent, are enlarging their plant and greatly increasing their output of Buttonlath.
Warning is hereby given to all innocent investors not to put money into enterprises which infringe on any of the many Schumacher patents.
_ So that the public may know that the rights of thc Schumacher patents will be upheld, we give notic that all violators and infringers of our many patents will be prosecuted to the full extent of the law.
LOOK FOR THE WORDS: "This board is manufactured under a license from John Schumacher and Joseph E. Schumacher in accordance with their patentJ,
This means that products bearing such a license notice are the best attainable and are the result of the years of experience and knowledge enjoyed by the Schumachers, and that no makeshifts are resorted to in order to attempt to avoid infringement.
Schumacher Wall Board is manufactured under Schumacher pa,tents and_has had the best of the knowledge and experience of the Schumachers and such improvi- ments are protected by apparatus and patents and is the best Wall Board obtainable. Look for lhe name of Schumacher.
About 70 members of the Bay District Hoo'Hoo Clu'b were present at the sgcond club luncheon, held at the Commercial Club, San Francisco, on Thursday, November 23. R. A. Hiscox, president of the club, presided at the meeting.
A communication from Julius Seidel, of St. Louis, congratulating the Bay District on the organization of a HooHoo club, was read by Secretary J. C. McCabe. C. D. LeMaster, of Fresno, Snark of the tlniverse, said that he was gratified to see a Hoo-Hoo Club in the Bay District, and also g'ave a short talk on the good work that coul'd be
accomplished for Hoo-Hoo through the new organization. Mr. l,eMaster said that the Hoo-Hoo members in the Fresno District wanted to form,a club and that a Fresno club would be organized at an early date. Frank Trower, was called on by President Hiscox, to intnoduce his friend Bob Neighbor, Pacific Coast Manager of the Atkins Saw Co., of Portland. Mr. Trower stated that Bob Neighbor was a past member of the Supreme Nine and paid him a very fine compliment for his loyalty and the good' work that he had accomplished for the order. Mr. Neighbor gave a very pleasant talk on the rvork that was being accomplished by the several Hoo-Hoo clubs throughout the oountry, and also said a few words forthe shingle induStry and the shingle manufacturers of the Northwest.
Parson Simpkin, the speaker of the day, was then introduced by President Hiscox. He gave an excellent account of the work that was being done by the three big Hoo-Hoo Clubs in the country; Minneapolis, Atlanta, and Los Angeles, and the work that they were accomplishing along social, educational, and public service. The Parson then gave a short talk on his two weeks trip to the Red River Lumber Co., Westwood; Fruit Growers' Supply Co., Susanville, and the Hutchinson Lumber Co., Oroville. While at Westwood. a concatenation was held at which 35 Kittens were initiated and were reinstated. Chester Priest, Auditor of the Red River Lumber Co. was Snark at the concatenation. At the conclusion of the initiation. a banquet was served to the gathering as guests of the Red River Lumber Co. At their meeting; .it was voted to organize the Paul Bunyan Hoo-Hoo Club, to ask for a new Hoo-Hoo district, and to hold a concat in February.
There is no profit in selling roofing that.:will not give the maximum in service and satisfaction.
If you do-you're going to lostsnot:one customer, but a whole congregation. 'i When.a roof "goes bad," aside from the'expense of re-roofing, there are often other evil consequenceshundreds of dollare damage to interior decorations, discolbred ceilings, walls and the cost of repairs. .ri Your ex-customer will talk about it till Doomsday.
You don't want avertising of that qort. Don't run the risk; aell :
which is immune to rot and weatherJefinitely guaranteed to keep your customer'g roof weather-tight for years.
906 Banh of ltaly Bldg. Los Angelee
EKCITJSIVE SFLI ING AGENTS FOR SOUTT{ERN CALIFORNIA ARIZONA AND NEW MEKICO FOR:
of Portland Or,c.
Rail and cargo shipmente, FIRCEDARHEM'LOCK-IWHITE PINE,-"UNIVERSITY BRAND'' RED CEDAR SHINGLLS. 700 M feet of lumber and 350 M Shingles per day.
MENEFEE MILLS at wNLOCrq WASH. WENDLONG ONE.
RANIER, ORE ..UNIVERSITY'' SHINGLE
MII.L:
Portlrnd, Orc.
HT,'BBARD LBR. CO.
Linnton, Orrc.
NORTH PORTLAND I,BR. co. I
Portlend, Orc.
TTIURPHY TIMBER CO.
Yrcolt, Wuh.
Klamath County Ore.
Manufac{urerr of high gradc
KI.AMATH COUNTY
WHTTE PINE
At the Annual Convention of the Southern Californ'ia Retail Lumber Dealers' Association, held at Long Beach on Saturday, November 77th, it was decided -by vote of the memberi that this association would take favorable action on the invitation extended by the directors of the State Retail Association, that the Southern California Retail Lumber Dealers' Association combine with the California Retail Lum,berm€ns' Association.
This convention was the largest, and in the opinion of ,manv of the rhembers. the best that has been held by this bodv. The meeting was called to order at 10:30 Saturday, by idr. E. A. Fickfng, president, who welcomed the memblrs on behalf of the city of L,on-g Beach, and expressed his desire for an enthusiastic business sessi'on. - fi. Fickling first'introrluced Mr.-Sam'T. Hayward..o{ the Hayward Lumber & Invest'ment Company, Los Angeles
Mr. G. F. Huff, secretary of the Building Material Dealers, of San Diego made a short talk on Association work, and introduced Mr. F. A. Kelly, of San Diego who told further of the good work that had been done by the yards in San Diego through co,operation and organization.
The morning session was adjourned at 11:30, for the boat trip, lu.ncheon an'cl inspection of the Los Angeles Lumber Products Company plant.
This affair was enjoyed by over two hundred .members and guests, and an aicount and picture of the party will be found on another page in this issue.
The afternoon qession was delayed until 5 p' *., on account of the late return of the majority of the 'm'embers and was necessarily a short meeting.
They were called to order by the president, who introduced Mr. F. N. Gibbs, of Anaheim.
li'ho-talked on "Costs." He brought out a great many points, pertinent to the successful conduct of a retail lurrLer business, and especially stressed on the importance -of a dealer to know what profits he is making from month to m,onth. He sa1's that the average dealer does not know until after his annual inventory whether he has'been operating at a profit'or a loss. Mr. Hayward also stated that he considered 10 per cent net to be fair return for a retailer to average.
Mr. A. R. Wastell, manager of the California Retail Lunrbermen's Association was asked for a few remarks, and he respon'ded with the thanks of their entire organization-for-the wonderful support given their recent convention held at San Francisco. He extended greetings from the State Association and their wishes for a suCcessful meeting.
Mr. Gibbs read, and asked permission of the meeting to introduce the following resoluiion concerning the consolidation of the two associations.
WHEREAS the California Retail Lumbermens'Association did, at its annual convention at San Francisco October 2G27,1923, pass a resolution favoring amalgamation with this organization,
BE IT RESOI,VED by the Southern California Retail Lumber Dealers' Association in convention assembled this seventeenth day of November, 1923, that we are favorable to such an amalgamation or consolidation.
(Continued on Page 16)
(Continued from Page 15)
BE IT FURTHER RESOLVED that the final decision of the matter be left to our Board of Directors, and that the said board shall have full power to settle the terms and all conditions of such proposed merger and the 'date same, if entered into, shall become effective. That until such merger be completed the Southern California Retail Lumber Dealers' Association will continue to function as at present..
After some discussion, the president put the matter to a vbte, and it was decided by a majority vote of the members present that a favorable action would be taken. Twentyfour members of the Association were present at this time, and it is understood that this matter will be finallv decided by a directors meeting that will be.called fot the near fu. tur€. ,This meeting will be called by President Fickling, Six new directors were then elected: Mr. J. C. Ambrose, A,mbrose Lumber Company, Santa Barbara; L. W. Find,lay, Russ Mill & Lumber Company, Redlands; C. W. Pinkerton, president of the State Assmiation, also proprietor of the Whittier Lumber Company, Whittier; R. L. Sandefur, Hayward Lumber & Investment Company, San Bernarditio;
A; J. Storer, Sawtelle Lumber Company, Sawtelle, and W. A. Viney, Viney & Milliken, Covina.
I This session was then adjourned.
:l A record attendance enjoyed the evening festivities. DinRqr was served at the Virginia Hotel, to four hundred and iriinety-eight guests and rnembers. The dining room had Qeen decorated very nicely, the tables contained many kinds fif favors, in the shape of small model houses, etc. An orSllestra fumished some good music'duning the meal, and ,$!the conclusion Mr. Fickling asked evcryono to go into the i$4ll rbom,, where the entertainm€nt was held. Me Fickling igrStructed the gathering to take their chairs with them-; 4$ the unexpected turnout at the dinner had just about depleted the supply at the hqtel.
:i A tremendous amount of time and effort had evidentlv rbe-en spent on the eiaborate program that lasted until after idlpven.
" r The first address was given by Mr. C. A. Buffum, mayor df Long Beach. He welcomed the gathering to the city, 'and expressed his desire that they would all enjoy every rninule of their stay in this beautiful citv.
Mr. Pinkerton reiponded with a few wlll chosen words gf thanks to the city and to the officers of the Association.
,i fne Saw-Dust, Club of Pasadena then held the stage for .some tirne, Senator Johnson, of Pasadena leading theii part o{ the program with a well delivered paper on the respective sizes and merits of Pasadena and Long Beach. He was given a wonderful hand at the conclusion of his talk. The Club furnished a novelty in the way of a string of large silver boxes which were carried on the stage by the members, and on the boxes the letters "LONG BEACH" were printed. After Senator Johnson's talk, these boxes all sprung open, releasing balloons with letters attached. The word "PASADENA" was suspended in the air, and the glee club from that city then gave the assemblage a treat with several songs.
The l-os Angeles Hoo-Hoo Club had chosen another form of enterta'inment for their part of the program which was well received. A one act skirt, ,called n'Mr. Pip and 'Mr. Pep" was given in ,m,asterful style by four members of the Club.
This play was based on the two characters that have been made famous by the "Gulf Coast Lumberman." Mr. C. S. Estes, of the J. O. Means Company, Los Angeles, took the part of old Mr. Pip, and Mr. Pep was portrayed by Mr. H. L. Rosenberg, of the Hipolito Screen Company, and Vicegerant Snark of the I-os Angeles District Hoo-Hoo. Mr. C..J. Laughlin of the Long Bell Lumber Company took
the part of a wholesale lumber salesman, and Mr. Phil B. Hart, rnanaging editor of "The California Lumber Merch, ant," acted a part of a prospective home owner. The stunt gave these boys a rvonderful opportunity to display any talent that they might have, and also carried a merchandising moral.
Five little lass,ies from a dancing academy at Long Beach gave a military drill, and a tiny little tot whose name 'was not learned, gave a very wonderful Spanish dance that was the hit of the evening.
Next came the Orange County Club, with their "Rokili" Glee Club, directed by Mr. C. H. Chapman, of the Chaprnan Lumber Company, Santa Ana. This quartet is composed of : Ray Miller, Ellis Rhodes, Bob Brown and Maurice Phillips, Mr. Allan Revill presiding at the piano. They gave four very fine num,bers. The name "Rokili" is coined from the first two letters in the words, Rotary, Kiwanis and Lions, these gentlemen all being members of one or the other of these clubs in Orange County.
Mr. Geo. M. LaShell of Long Beach was then introduced to deliver the address of the day. Mr. LaShell is a Building Material Dealer in Long Beach and has the reputation of having made one of the most wonderful successes ever made in Southern California. He inspired the audience with his account of .the history of his business, and his explanation of, how he had achieved such wonderful results. Mr. LaShell has a profit sharing plan with his employees that he considers to be the answer to all labor problemc. He distributes each year, fr per cent of the net profits of the business. This is g'iven to each man at Christnas time, and he is asked as to the use he intends putting the nrcney. Each man's wife is shown the check and the amount before the document is signed. by Mr. LaShell, and he states that aince the inauguration of th'is plan his operatirtg costs have drqpp€d from 19 and ?O p€r.cent to around 7 per cent. He plsp has established a dinirig room for his men, this at first wBB operated at cost to,the emptoyees but after it was seen what the hot food and'a comfortable place to eat in dld for them, Mr. LaShell decided to throw this in as another bonus for extra effort. Each tru,ck driver is considered:a potential salesman,, and is given one week out of four to go out and sell. A competition rnethod decides which-'is the most accomplished, and the best one of the bunch is advanced to the sales-force. The above is but a few of the high lights of Mr. LaShell's inspiring talk, and it would pay any m.erchant to make an effort to hear this gentleman.
The next number was a feature, professional act provided by the Orange Belt'Lum,ber Clu-b. This consisled of a very clever song and dance team that made quite a h'it.
'Mr. Elmer Rudeen of Long Beach gave some whistling imitations of birds and other things, and M,r. Earle Transue, tenor, sang several numbers.
Mr. Fickl'ing then 'closed the meeting after again thanking all those present for their support, and inviting everyone to stay and dance until midnigh,t. At twelve, to the strains of "Home-Sweet-Home" the Convention closed. '
The State Association was well represented at th,is afiair, the following officers and directors being present:
C. W. Pinkerton, Whittier, Presiden,t.
F. E. Conner, Sacramento, Vice-President.
F. Dean Prescott, Fresno, Vice-President.
A. C. Bowers, Anaheim, Director.
C. G. Bird, Stockton, Director.
E. L. Blackman, Oakland, Director.
C. H. Chapman, Santa Ana, Director.
A. E. Fickling, Long Beach, Director.
Sam T. Hayward, Los Angeles, Director.
R. A. Hiscox, San Francisco, Director.
W. E. Landram, Merced, Director.
A. B..Wastell, San Francisco, Manager.
Mrs. Jessie Ecclestcin, San Francisco, Secretary.
durlng the hot, dry epetl ls sure to hunp'ltke a cat when the ratn domes, whlch-mdane an uneattsfrptqiy abd leaky'roof.
If anyone belleves that substltute rooflng looks nlce he le welcome to hls oplnlon. The man uhe ldrorat, figuree a frame [ousl muJt na"t-a-Jnt"gteO ioot-toiGhuty anri ut-tltty comblned.
' : It- ls only fatr to customers who deelre good roofs to polnt,qu1 the parttcular ,excellance of REDWqOD, -both for ehtn$lec and for shakes.
The lndlfierence of REDWOOD to cllmatlc changee ls unlver'
' 'sally recognlZed. The hottest and drlest weather never causeg REDWOOD to shrlnk nor curl; nor does dampness make lt swell
ll,3iit'T;D shtnqles are suitable alike for Arlzona or Brtttsh Columbla; for the country of the horned toad and the domain of of the duck.
Tell that to Mr. Newhouse, when he asks you-
CALIFORNIA REDWOOD ASSOCIATION
24 CALIFORNIA ST. - SA}.I FRANCISCO
MEMBER MILLS
ALBION LUMBER COMPANY
DOLBEER & CARSON LUMBER CO.
GLEN BLAIR REDWOOD CO.
IIAMMOND LUMBER COMPANY
J. R. HANIFY COMPANY
HOBBS WALL & COMPANY
HOLMES ET'REKA LUMBER CO.
LITTLE RIVER RDDWOOD CO.
MENDOCINO LUMBER COMPANY
NORTHWESTERN REDWOOD CO.
THE PACIFIC LT'MBER CO.
TJNION LUMBER COMPANY
About Our Yellou Fir
Old growth Douglaa Fir is the basis of the timber wealth of the Pacific Coast. This magnificent wood has been accepted world-wide for all purposer for which lumber has ever been used. For structural purposer it has no equal. As material for the building of cars, where strength is a paramount quality, it is without
a peer. Vertical grain fooring cut from thia wood ie equal to that of any from the conilers. It har been
widely used for interior finish in which its slaah grain makea it distinctive and beautiful.
Even an atternpt to enumerate its many qualities and uses would be_impossible here. It is the wood without a peer and coming years will see it. used more widely than ever before.
_ The Pacific Spruce Corporation, of Toledo, for which the C. D. Johnson Lumber Company, of Portland, Oregon, is the exclucive selling agent, owna 2TIOO,OOOTOOO feet of ctanding timber'tributary to Yaquina Bay. Old growth Yellow Fir of the very fineat qual- ity constitutes about 50 per cent of this stand. Nowhere does-this epecies attain the perfection that it does along the coast streams where an abundance of moisture and a deep rich.alluvial soil pro:ide ideal growing conditionc. It takes 5OO to 6OO yeare for Douilas Fir to arrive at ita highest commercial value. Many of the treei in
our holdings exceed that age, the reeult being that this timber furnishec the raw material from which we cut incomparable.fir lumben Let us send you a copy of 'The [.ast Great Standt which will tell you all about it.
Washington, Nol'. 1.7.-The Japanese Embassy has advised the National Lu'mber Manufacturers' Association that the Japanese Government has awarded contracts for 97,150,000 feet of lumber fbr use in building dwellings for Japan's hiomeless in the area devastated by the earthquake.
The Japanese Embassy said negotiations had been closed with these lumber companies: Douglas Fir Expl,oitation and Export Company, representing 108 West Coast mills, for !)6,400,000 feet of D'ouglas Fir and Pacific Hemlock; and Bratlie Bros. Mill Company, of Ridgefield, Wash., for 7SO,COO feet of red ce,dar. 'fhe Ji,mbassy said that no inform,ation could'be given by tl.re -Tapanese Government 'at this time concernin$ the amounts involved in the contracts.
The successful bidders have given assurances that the lumber called for by the contracts will be moved to Japan as speedily as possible. This will depend in large measure upon the ability of the lum:ber manufacturers to turn out from the nr,ills the particular grades and sizes of lum,ber of various kinds, in accordance with the Japanese specifications.
The negotiations between the bidders and the Japanese Embassy disclosed the fact that J'apan's insistence upon getting only such supplies of lumber as may meet the specifications fixed by the Japanese Government, mav operate for slight delay in shipment. The manufacturers, however, have agreed to expedite the moveruent with least possible delav.
The Embassy said th'at no further bids would be asked for, pending further instructions from Tokio. Ambassador Hanihara is uhderstood to have communicated furt.her with his Government relative to the placing of further orders. He
is arvaiting aclditional advices of actual lumber require: ments, before calling for bids for more supplies.
Atl of the lumber covered by contracts awarded today rvill ,be distributed, after its delivery at Japanese --po.rts, among.m.any thousan'ds of Japan's destitute and suftertng' and in'dividuals most in need will assun,e responsibility for iebuilding their homes. The Embassy. again .emp.hasize'd the poinitl-rat this and other construction of dwelltngs ln the wrecked'areas is of a temporary character'
No definite plan yet has been evolved- by the JaP,anese board of reconstruition, according 'to Embassy ofrficials' lonc.tttittg plans for permanent re6uilding.This phase of Iaoan's rJconstruction prograrn is moving slowly, the EmLassv said. Much research work and study will be required befoie the 'board's rec,ommen'dations are transmitted to the Japanese Diet for aPProval.
George A. Bergstrom, of Everett,-W11h., o1e of the leadi,ne shiiele ma'irfacturers of the Pacific Niorthwest, has jult .o.ipt.ted a visit in various parts of California'
Mr. Bergstrom stopped at Los Angeles and San Francisc'o, in Los Angelis he visited with his 'brother, Mi' -lif n"tg.trom, L"os Angeles representative for McDonald & Harrington.
He was sent to Washington, D. C., last month as emis,"ry-fot the Red Cedar Shingle- industry, and a{ter conferii"! ttt"r. with government -officials he stopped.at Kansas Ciiy and other Jities, attending- -to personal business matteri. He was accompanied by Mrs. Bergstrom'
GAtlFORlllA
Lor Angeler
KR\
WHOLESALE LUMBER
REDWOODDOUGLAS FIR SUGAR PINE_WHITE PINE SPRUCE
wE souclT YOUR INQUIRIESi
g2t-322 SHELDON BLDG., SAN FRANCMCO Telepbone Dousht 7815
m"*""-"ffis"*Ifi"::i'H,: Fffi3 i**:'H*LTif;Th"iffi iect b"nd for rtucco. A-rona i"U "r \W5/ and uppe,f for drainboardr anld shelv' ;;tttl"g. o";-L"" ir"m "f ' ; ",rr*t^,Word-d' ru'bctr !ng: s-i{w ,and Moldin$' -"t tru-t" buy.-Reducec cort. Gi:i*:.*#kF-:'$-l*;HS.3; L^ath and Shook
ttLargest Producere of California Pines" The
Safe and economical protection for Lumber Mills, Lumber Yards and concems manufacturing any product out of lumber.
Our plan and service is endorsed by the leading lumber men of various sections.
Statistics confirm our claim to lower cost and superior service.
Our plan operates on an ACTUAL COST basis, all profits and savings being returnid to policy holders IN FULL.
This Astociation is iluly licarseil by rte Califomk Insutance Dep;ailment
Concerning our standing and reliability ASK THE
CALIFORNIA LUMBER MERCHA.NT
Inquiries Cordially Soticitec
LUMBERMEil'S RECIPRIICAT
ASS0CtATt0t{
GEQ. R. CIIRISTIE, Gcacrrl Managcr
GI0BE EXPORT LBR; C0. SEATTI.E
e>(PoRTj f gol.covt CANAL LBR. co.
AGENTS I BISSFT I LBR. CO.
FIR LUMBER, CED;\R SHINGLES, I.ATH
Specielty: Okl Groafth Yellost Fir Cleors
Southcrl Rcprcrcntrtivc
ALPINE [BR.' C0. -"ff"X;I.fl'J*
LUMBER-DOORLPANEIS AND VENEERSI HARDWOOD FLOORING
I.or Angdc.
8i|f Scctritv Bldg. PLonc t8 Lr?f,
DOUGLAS FIR SPRUCE HEMLOCK
Wc Specielizc in TIMBERS_YARD STOCK-RNISH rnd
MOULDINGS
StrriSht or Mircd crrr
21 Crlifornie Strcot Tclcphonc Srn Frencirco, Cel. O""Ai. OSSf
"[.et Ur Handle Your SElh and Door Griefl, BemiS and COWan Sash and
l9qt{q sol,rrH LOS ANGETJS HoovER STREET c-.lr.rFbEnrr -
Phone Univ. 2165
Mr. George C. Schnitzer, managing editor of the "Gulf Coast Lumberman,". has been in California for the past two weeks, roaming around and taking in the sights in the wonder state that he has been reading about.
Mr. Schnitzer h,as been connected with Mr. Di'onne's Texas paper for about four years, and enjoys the reputation of feing one of the best informQd men in that great state. in the lumber business.
This being his first trip into California, he made a good thorough survey from one end to the other and pr9nounce-d his approval of us. In'cidently, he was not in I-os Angeles fbr many hours before he was talking of real estate values.
tle returued to Houston by way of San Francisco, after 'spenrling several days in the northern part of the state.
Mr. Wm. Dixon, formerly connected with Robert Forgie, Los Angeles wholesale'r has been in the north for tl: p"9! ten dayJ, visiting Portland, Seattle and S_pokane. He will rcturn to Los Angeles about the sth of December.
Mr. Dixon recently resigned his position with Mr. Forgie, and will be ready to announce his plans within a very short time.
Mr. Charles T. Lund, manager of the Jensen & Schlosser Lumber and Mill Company, announces that from now on the San Rafael yard. and also the Novato Lumber Yard, will be known as the Henry Hess Co. As announced abou! eighteen m,onths ago the Henry Hess Co., succeeded the firm of Jensen & Schlosser, taking over their local lumbeF and millwork business, and at that time stated that they would carry on the business under the old narne tlntil some future time.
Mr. Lund announces that they will be no change in the personal of the 'company, all of the old employe_es re_main- ittg. Mr. L. Minstrel is i'n charge of the mill; Mr. A: Turner is forem,an of the yard, and the offiFe personel is com'posed of Miss L. Sigrist, Mr. Hal Klinket and Mr. Frank Boileau. Mr. Charles E. Kiser is in charge of thd Novato vard.
O. Truitt, m,anager of the Healdsburg Lumber Co., ?n-' nounces a change-of the fi"rm name to Henry Hess Co., Healdsburg Lum,ber Yard.
In l9?fJ-. the Henry Hess Co. purchased the business of Mrs. A. R. Ackerman and up to this time have carried on the business under the nami of the Healdsburg Lumber Company.
Don't advertise "'building materials" in the fall, Mr. Lurnber Merchant. It doesnf't pay. The reasons ,it doesn't is because it won't sufficiently interest y,our trade to make the investment worth while.
Advertise BUILDING TIIINGS that people in your territory may be sufficiently interested in to make them desire to exchange their money or credit for them. THEN y,our advertising will pay. It takes a nrighty clever advertising man to prepare a campaign that will interest the 'average consu'm€r' in boards.
But every clay we are hearing from lumber merchants who find that their trade is right up on their toes in their degree of interest in some of the attractive things that go to promote human comfort anrl satisfaction, that lumber will BUILD.
And it is what lumber will NIAI(E and DO, rather than what it IS, that makes people buy it who would not otherwise invest in lum,ber.
So, in your fall advertising, Mr. Lumber Merchant, )rou must offer SPECI!-ICALI-Y, building FUNCTIONS, SERVICF]S, IDEAS. COMFORTS, LUXURIE,S, CtC.
'Ihe mail order man selects a batch of pictures and plans. Then he gets up his "selling talk" in print. His copy is
WYBRO Panels are to be had in all the popular hardwoods and Oregon Pine. Each panel is perfectly manufactured and the wide surfaces show to best advantage the beauties of the wood.
Suggest neu d,esigns fo your clienfs.
,dn extensively elegant and substantial interior in the Elizabethan or Tudor desigh has walls and ceilings panelled solid and battened into squares, or the ceilings can be staggered.
Walls may be panelled without battens. The wide unbroken expanse thus secured gives a beautiful display of the grain and figure of the wood used.
The simple dado base of WYBRO Panels is always a charming finish in the best of taste and style.
Speeify WYBRO Brand Panek. They guarantee satisfaction.
5th & Brannan Str. San Francbco
what u'e call "informative." It answers every question the prospect would be likely to ask about these buildings or building things, before he has a ch,ance to ask them. He never forgets to mention the PRICE-NOT the price of the MATERIAI,S-buI the price of the THING itself.
One of the objections to the advertisin,g atternpted by many retailers is that it simply raises questiorrs irr the rnind of the reader, instead of answering them..
To advertise successfully in the fall, the Lumber Mer. chant must do two things. He must prepare and decide upon some interesting specific things to offer for sale. NOT generalities. NOT-"when in the m,arket fo1 a home see us." That isn't the idea at all.
From your plans, ancl your ideas, an<l vour stocks, and from your knowledge of yo,ur local situation, and its needs, dig up some specific buildings or building things. Figure out just how and why your trade should buy them, visualize their sale, put a completed price on them so that you can offer'a definite something for a definite and fixed sum of money.
Then get busy and tell your trade about them.
Dr€am, plan, equip, advertise, and make your fall advertising canr,paign a successful one.
TRY US AND SEE
LUMBIR C(}.
stock enables us to on the most varied Kearny 1O14
The new colored preacher had made a big hit with his congragation, particularly with one good sister, who hung with devotion over his eloquently delivered serrnons. She wanted hirn to know how much good she was getting from his preaching, so one Sunday when the service ended, she pushed her way through the crowd that was gathered round the parson, and getting his attention, said:
"Pahson, Ah wants you to know how greatly Ah enjoys and appreciates yo sermons. Ah have hea'd many good preachahs in mah time, but Ah have nevah hea'd the word of God preached as cleahly and plainly as y,ouall do. As a nrattah of fact, Pahson, until youall came heah to preach fo dishere congregashun Ah nevah really knowed what SIN was.tt
WENDLTNG-LaIh'.Rough Railroad and Mining Stock
MONARCH-OId Growth Clearr
PORTLAND-Univeraity Shingler
WASHINGTON-YeIIow Fir Yard Stock
RAINIER-Cargo Material
We specialize on Yellow Fir Door Stock-Inquiries Srlicited-Prompt Deliveries.
Phone Sutter 398-Write or Wire SAN FRANCISCO
Early last month the McCullough Fagan Lumber Company established records by the success{ul clearing of the
was berthed at the dock of the Seattle Mill & Logging Company, and loaded with a fir cargo to full c'apacity. This is said, to,be the largest vessel that has ever been loaded on Lake Washington and the first ocean going carrier to successfully berth at this mill.
The vessel was towed from the Seattle Mill & Logging Company at the south end of Lake Washington, through the Lake Washington ship canal to Puget Sound, by two tugs. They were met at West Point Light by the Tug Sea Monarch, which towed the Forest Friend to Cape Flattery.
The Forest Friend is under charte.r to the M'cCullough Fagan Lumber Company, and is com,manded by Capt. Alex Zagehoar.
"Forcst Fttcnd" Ieaoing Laftc Washlngton
"Forest Friend" from the Seattle Mill pany dock, on Lake Washington.
& Logging Combarkentine, with a thousand feet. She California Moulding Co. , ROY E" IIARRINGTON, Prop. LOS ANGELES Vermont 7618
There is no antipathy so great as that of second class heads for first class ones.
Tto
apologize. begin wer take admit crror face a bc
Toavoid kcep on keep out a rut. obey profit by dcserved blame. underhandodness. bcst of a little. an unruly ternp€r. the silver lining. rebuke gracefully.
To smilo in adversity.
To value character above reputation. To discriminate between sham and rcalityBUT IT ALWAYS PAYS
Thc colorod proachcr wae caught in a neighboti+ ^i6" patch, a^nd sccing that he was surrounded and *96 "ot escapc, he got on his knecs and began cvery seur,efance of praycr. When they closcd on him he lookcd up in surpriso and o:rclaimed: "Mah Lawd, itts gcttin: so nowdaye a preachah caint even pick our a guiet placc to pray widout being bothe'd."
Therc is one virtue which no man or woman in the business world should neglect to cultivate. It is GRACIOUSNESS.
A service rendered with graciousness, is magnifictl to thc person servcd urtil it seems-as indeed it is-a far grcatcr service. Gracirousness isn'g toadyism. It isn't fawning up on superiors and condescending to inferiors. The true graciousness is not an assumed thing, put on and laid ofr like a garm€nt. It is oourtesy, kindlincsg hclpfulness arrd, understanding, dl cleverly blcnded.
AMERICA EMERGED FROM THE WAR WITH_
6Vo afr the world's population.
7Vo of the world's land.
25Vo of the lvorld's wheat production
zOEo ot thc world's gold.
His white friends called him "Midnight'' because of his black skiru and he didn't mind, but it was difrerent when the Niggers tried it. One day a dusky citizen met him' and said "Hello, Midnight," and he indignantly rqllied-"Looks lak youse about a quartah to twelve, yosef.."
"I tell5ou I would rather make somcbody happy' I would rattrer havc the love of somebody; I v/ould rather go to tlrc forest far away and build me a little cabin; build it myself and daub itwith mu4 and live thcrc with my wife and childrcn; I would rather go and live there by rnyseU-our lit' tle family-and havc a pattr that leads d,own to thc spring where the water bubbles out day and night like a little pocm from the heart of the earth; a little hut with some hollyhocks at th€ oorncr, with thcir bannered bosoms open to the sun, and with the thrush in the air, like a song of joy in thc ing; I would rather live there and have some lattice across the window so tfiat thc sunlight could fall across the baby in the cradle; I would rather livc and have my soul erect and free, than to live in a
of gold and wear the crown of imperial that my sotrl pas slimy with hypocrisy.
power, and, I beliwe in republican-
forgive qfia forgbt. democracy of thc fireside. I believe in the That it pays
337o of, the world's silver.
4A%o of the world's iron and steel.
40Vo of, the world's railroads.
6Aj'o of the world's cotton production
667o ot the world's oil production.
70Vo of. the world's copper production.
75Vo of the world's corn production.
ESVo ot the worlil's au@rnobiles.
85Vo of. the world's lumbcr production
And an absolute corner on "BIJLL."
I-ady-'Tobe, Itn sorry to hear your wife got a divorce."
fpb6-"!sssum, she done gone back to Alabarna"
Lady-'Who will do my washing nour?"
Tobe-"Doan be discouraged mam. fse cotin agin, an I cotes rapid."
The codfish lay a rnillion
While the helpful hen
But the codfish does not
To inform us what
And so we scorn the But the helpful
Which indicatcs to
wG pnze,
are cashirrs in on this money maker.
have many sales advantages. You should investigate.
We deliver by truck to all parts of Southern California.
Io*_ sash, doors, screen doors, glass, ironing board, medicine cabinets, mirrors, etc., de-livered to youryard at a small minimum charge, equal to freight charges.
SASH AI{D DOORS
SCREEN DOORS
GLASS PANEIS MIRRORS
IRONING BOARDS
MEDICINE CABINETS
WINDOW AT{D DOOR FRAMES
BEATSALL LEATHER MATS
McDOUGAI& KITCHEN CA,BINETS, etc.
"AND More To Come"
Browne, prominent and well known have embarked in the wholesale organized the LUMBERMEN'S at 255-257 First National Bank Building, San Francisco.
R. F. Fage and R. H. sugar pine lumbermen, Iumber business and have EXCHANGE, with offices
Mr. Page was connected with the Red River Lu,m,ber Company, of M'in.neapolis, Minn., and Westwood, Calif., for thirty-one years; before corning to their Westwood plant, he was manager of their mill at Akeley, Minn., for fourteen years, and on his arrival on the Pacific Coast he took ovei the management of their Westwood operations. which position he held for over ten years. About a yeat ago, he resigned as ma,nager of Red River Lumber Co. mill at Westwood, and became afrfi'liated with the Hutchinson Lu,miber Co., of Oroville, Calif., with which concern he was connected with unt'il a .few weeks ago, when he decided to enter the wholesale lumber business with M,r. Browne. Mr. Pray is one of the best known pine lumbermen in the United States. His experience has extended through all branches of the lumber business, including the market'ing of large stocks, and he is'thoroughly conversant with the needs, of the lumber trade from the Atlantic to the Pacific Coasts, also he knows what the trade requires an'd the ability of the mills on the Pacific Coast to meet these requirements. Mr. Pray is first vice-president and a'member of the finance committee of the Cal'ifornia Pine' Box Distributors Co., and is president of the Feather River Pine Association.
llr. Browne is also a practical lumberman and has been connected with the Red River Lumber Co. for over twenty years, dur'ing which period he has held various positions of responsibility. Mr. Browne will act as the Southern California representative of the new concern and will make his headquarters in Los Angeles.
The Lumbermen's Exchange have made valuable connections with some of the largest Sugar and White Pine mills on the Coast, and will also act as California representative of several large Oregon Pine producers'of the Northwest. Mr. Pray advises that they are in position to fur'n'ish the tra,de anythlng they require macle of wood; this includes Mouldings, Sash and Doors, Cut Stock, Box Shooks, and lumber in rough or worked to any pattern.
The "Pt. Loma," Hart-Woods new flag ship, Capt. Benson, arrived at the Outer Harbor Dock one day last week, on her first trip on the Pacific Coast, in the Hart-Wood servrce.
This boat was brought from the other coast, reconditioned in San Francisco at a cost of about $100,000.00 and was sent to Willapa harbor to load fir for Southern Cal'ifornia.
According to Mr. Joseph Rolando, manager of the steamship department, she carried 1800 thousand feet on this maiden trip.
These9trzzz,sV)a.ntUou?Dtlsiness
SUDDEN & CHRISTENSON
9OO A. G. BARTLETT BLDC.
649t)5 Bdwy. llll
93{} CENTRAL BLDG.
8:t1-584
HARDWOODS
Whitc Plnc Sqlgnr Ptnc
Spccirl Faetory ffi All Woodr
Vacrcd Panclr
F. P. BAUGH
alt O. T. JoLnror Bld3. 'Bdwy. ll3l
INC.
NOW AT 4O2 CENTRAL BLDG.
E75-tt4
FrnIEDUOOD.
WENDLTNG NATHAN OO. PACIFIC LUMBER CO.
A" L HOOVER - 4A2-?A C.Grl Blds.
PHONEg e$r{c
WASHTNGTON
LUMBER AND MILL WORK CO.
Rar, Muldinge
GF. M. Hlrty Coluanr
llr. I Xfr. 6. Sud.d Ftd.f
Jlr. G, Brownc ffi17 Mer. Nrt..BrnL. Bldg.
TROPICAL HARDWOOD CO.
lt? Rcacat SL
Hurtir3tol PrrL, 6lif.
Dealcrs in All Kindc of Hardwood
Wc Spccialire in GauinG
Wcet-Coart Guatenale Mehogany
LUMBER HAULTNG
By Hour or M.
Lor An3clcr Hunbolt & ffitl Malcc Avc.
Cerr unloedcd with dirpatch
WHOLESALE LUMBER
1223 Marsh-Strong Bldg.
FIR Metro. 3332 REDWOOD PINE
f-
WHOLESALE LUMBER
IOOI CENTRAL BUILDING
LOS ANGELES, CALIFORNIA
w8
wHOLETAI.E
SASH-DOORS_PANEIS
Southera Ctlifomia Dirtributor Nicolai Door Mfc. Co,. Portland. Orceol lilhitncr Jackrol-C.o,, i{lbuqucrqric. N.- L
mZ Ccntral Bldg, Le Argelcr; Crl.
15 YEARII IN LOS ANGELES
DAVE X. MARI$ CO.
GENERAL INSURANCE
Mr. A. J. (Gus) Russell, head of the Santa Fe. Lumber Company, San Francisco,.was in Los Angeles last week for several days, visiting with the wholesale and retail boys, and conferring with Mr. A. O. Nelson, the present manager of the Los Angeles offices.
The Hart-Wood Lumber Company's Southern California offices have established Mr. Joe Silva, formerly assistant superintendent for the Outer Harbor Dock Company, as their San Pedro representative.
Mr. Silva will be stationed at the harbolto assist in the movement of the cargoes as they arrive, and to render various services in connection with the shipping end of the business.
Mr. L. R. Gaynor, Sales Manager for the Nettleton Lumber Company, spent a few days in Los Angeles last week. at the companies Southern California offices in the Bank o{ Italy Building.
Mr. W. W. Wilkinson, of the newly established firm of Maxwell & Wilkinson, arrived in Los Angeles last week. As announced in the last issue, this cornpany has opened offices,i.n the Bank of Italy Building, Los Angeles, and will handle the Southern California distribution of the L. B. Menefee Lu-b.r Co:!:tty .hip-"t,!.
Charles E. Sands. r'ell known Portland lumberman and northern representative of the Western States Lumber Co., is a Sarr Francisco visitor at the offices of the Western States Lumber Co. ori business. Mr. Sands will spend about a week in the Bay District, and will aiccompany C. W. Muller, of the Western States Lumber Co.,'in a short trip over the Bay District territory calling on the trade. Mr. Sands reports that luln,ber conditions irr the Northwest are in prosperots condition and that the mills are working to full capacity.
WHOITSAI.E, LT'IIIBER &7 F'htiron Bldg., Sen Francirco
DouGLAs FIR Doughr 6166
REDWOOD
WHITE PINE SUGAR PINE
REDWOOD SHINGLES
REDWOOD SPUT PRODUCTS
, Cdifornia Reprerentativer
IHI YAUGHAI{ tUI[Bm C0ilPAilY E. c.ocrr & c0. PORTLAND; OREGON MeCANNT CALIF.
The W. E. Cooper Lumber Company, large wholesale d,istributors of all kinds of hardwoods in Los Angeles and vicinity are,making extensive additions to their already immense plan,t locate,d on East 15th St., Los Angeles.
They are building a second floor over the entire present offirce building, this addition being of modern construction. The upper floor will house the offi'ces that at present are on the ground floor.
Mr. W. E. Cooper, president of the W. E. Cooper Lumber Company, states that when these additions are completed, they will have the most modern and beautiful lum. ber offices in Squthern California.
Mr. J. L. Reed, president of the J. R. Hanify Company, was in Los Angeles last week, at the companies southern offices in the Central Bl'dg.
The J. R. Hanify Company manufacture and sell practically everything in the way of fir, spruce and redwood. Their mills are at Raymond Washington, and Eureka California.
lYbolcrdc Lurbcr Productr
t00 Fifo Butldbr
Sea Fnncirco
. Tdcphorr Korrar lll
Fir Spruce Rcdruood Po* Orford Ccdar Red C.cdlr Shinslcs
Our Redwood Specialtier POSTS SHTNGLES GRAPE STAKES TIES
Manufacturerr of
C,alifornia White and Suglr Plne Lumbcr Millr at Suranville and Hilg CaL
15O,OO0,(XX) Feet Annuat hpecity
B. W. ADAMS, Mer. Salce Dcpt. Firat National Bank Bldg. San Franciroo
The annual meeting of the Retail Lu,m'ber Dealers Association at Long Beach, on Saturday November 17th was adjourned at the close of the morning sess'ion to permit members to enj,oy a boat ride through Los Angeles Harbor to the Southern California Yacht Club where over 200 were entertained by Fred L. Baker, Erle M. Leaf, Frank L. Buckley, and other officers of the Los Angeles Lumber Products Co'mpany at luncheon
Following the luncheon the entire party proceeded to the new Los Angeles Harbor lumber remanufacturing plant of the Los Angeles Lumber Products Company where every facility was afforded'them to inspect a plant which is reversing the usual order of things by shipping its lumber from the forests for complete sawing and machining at a plant located at the market in which the lumber is to be sold and used.
The Los Angeles concern has secured,the largest available stand in one body of spruce and hemlock in America today, on Graham Islantl. The tim,ber of which nearly fifty percent is virgin growth Sitka spruce, is logged along 140 miles of sho,re line of rinland waterways of Graham Island, ragted to the Company's headquarters sawmills at Buckley Bay, and there converted into squares. The timber squares are loaded on to steel steam lumber schooners of which the Company maintains its own fleet in regular
service, and transported i.n lots of around 1,750,0m feet to Los Angeles Harbor. At this nerv plant the Company has installed sawmills havingl a double shift capacity of around 500,000 feet per day, with planing rnills, dry kilns, and box factories. Its facilities are such as to enable it to provide the local market in amounts and sizes as called for w:ith a constant and dependable supply of first grade Graham Island Sitka spruce for construction purposes and to use its lesser grades of spruce and hemlock for shook and boxes, both nailed and wirebound.
The same co'mpany operates at Seattle through a subsidiary, the Puget Sound Lunrber & Box Company, a second com,plete plant having a double shift capacity of 250,000 feet per day.
Following is the unique menu that was served at the luncheon at the Yacht Club.
BUCKLEY BAY CII.OWDER
.MASSET INLET CELERY SO. CALIFORNIA OLIVES INEARTS OF LE.TTUCE-GRAI{AM I,SLAND DRESSING CRUSTACEAN LOGS
BT]CI(LED AND BROILED. WITH HOO HOO SAUCE POTATOES_OUARTER SAWED AND KILN DRIED SHOOKED
SITKA PEAS SPRI.ICE ROT.LS_BUTTER'CAN'[S' CRATED AIPPLES AND CHEESE'SQUARES' PAUL BUNYON COFFEE
, In a resolution passed by the Board of Directors the San Ped,ro Chamber of Commerce requested the Board.of Harbor Commissioners to deny all applications for wharfage in the west Basin from Lumber Companies or others that do not require 35,feet of water and reserve the frontage for deep draft shipping.
The full resolution follows:
l\rhereas, It has been a physical impossibility for the Harbor Commission to keep pace with the dem,ands of commerce for berthing space in either the inner and outer harbors, and
Whereas, A contract has been let fon,dredging the West Basin channels to 35 feet in depth making lthe frontage available, for tankers and other vessels requiring more water than is needed for steam schooners and ships of light draft, therefore, be it
Resolved, That the Directors ,of the Chamber of Commerce of San Pedro request the Harbor Commission to deny all applications for wharfage in the West Basin ftom lum,ber companies or other concerns that do not require 35 feet of water and reserve the frontage for deep draft shipping. And be it further
Resolved, That we recommend for consideration of the
Harbor Commission the adoption of a general policy of, classification of shipping according to depth. of water re-; quired in allocating berths so that the city m'ay be s&ved: lhe expense of unnecessary dredging for light draft vessels.
The Los Angeles Daily Tirnes printed a letter recently, from a subscriber who evidently is paying considerable attention to the anti-wrooden shingle ordinances that are being proposed throughout the country.
In part, this letter said :'
"It would be demanding a great hard'ship'dntl expense on people to force them to replace their shingle roofs with fireproof, I think some ,nther^plan can be suggested.
A few years since I studied out a little plan to protect roofs from sparks caused from, other buildings burning, very sim,ple and inexpensive: Run a water pipe up from the bathroom ,or from the outside of building to cone of roof, fasten a spray pipe to waterpipe, and along cone or cones of roof. In case of fire turn on water ancl keep roof soaked. This is also a wonderful thought to save our forests and fine big red wood trees if pipes and sprays were run up tree rvith sparys out from pipe every twehty-five feet, providing there waswater power to raise the water."
Perhap's this is the answer.
Nothing published in this paper since the war has blought us more returns than our rec'ent editorials on Red -Cedar Shingles.
And naturally so, because the lumber dealeris almost as vitally interested in Red Cedar Shingles as the shingle men themselves; they are si'mply working the other side of the street, but the ups and downs, the trials and tribulations of the shingle folks, come back to the retail dealers like the back-wash from a passing ship.
There is just one fellow who would like to see stabilization of some kind come to shingles worse than the shingle manufacturer, and that is the retail lumberman.
fust as, in the old days, he used to get sick and tired of the continuous and rapid variations in the market, so today the ,gyrations, tail-spins, nose dives, banked climbs, and all-too-frequent crashbs of the Red Cedar Shingle'market, gets on the dealer's nerves.
Look at the shingle situation now, for instance.
A month ago, after trying for'an altitude record which ended quickly and didn't get much height-the shingle market crashed, and did it quickly. Bewildered, the shingle folks rushed together in Seattle, held a session that was deep indigo in atl its tints, and rushed George Bergstrom, of Everett,-one of their stalwart leaders-to Washington to see if theii was inyone cohnicted with the Go*'einment who migfrt,hglp them out of their continual difficulties.
Then the ;tnill men went home and closed down their plants, and for thirty days 85 to 90 per cent of the shingle
production of Washington and Oregon has been shut down and producing'noth'ing.
Now com'es the news that on November first about 95 per cent of the shingle mills in British Columbia, closed down for an indefinite period. I
And yet,'the shingle market-in price-has just barely held its own during the past month, justifying the declaration of the producers that there was no business 'being placed, therefore why make shingles ?
Of course, if the American mills and the B. C. mills both stay shut down for several weeks, lack of shingles is going to bolster the price. But as yet, shingles are still low in price, and about holding level.
George Bergstrom went to Washington and sat down across the desk of our good friend Herbert Hoover, and told him all the shingle troubles. Just what George told hi,m, and just how Hoover replied, is not public property, but Bergstrom reports that Mr. Hoover expressed great concern and sympathy for the industry, but could suggest no direct means for lifting it out. He made a number of pertinent quggestions to Mr. Bergstrom, sorne of which are:
STOP MAKING THIN SHINGLES.
MAKE BETTER SHINGLES.
HAVE FEWER AND BETTER KNOWN GRADES.
It looks like the world is agreed about that first sugg€stion of Mr. Hoover's. Most of the troubles of the shingle industry-the FHYSICAL troubles---can be traced to the
(Continued on Page 34)
Wha you fmil a oholesale conryany thal hoc; The Facilifreu The Orgaizotiont Tk Stocf,r: omil The Wholaome DESIREz lo s€rve !rou, anil rctl.e you Delf:
WE ARE BUILDING AN. OTHER BIG HARDWOOD MILL IN EAST TEXAS. WE ALREADY HAVE THE BIGGEST MILL IN THE STATE. BOTH FOR
PRESENT AND FUTURE
WE ARE CALIFORNIA'S BEST SOURCE OF HARDWOOD SUPPLY.
You Can R"ly o";; Products.
You Can Rely On Kirby Senrice.
Yor Can Rely On Kirby Dependability.
KINBY-LljilIB[N OO.
Harry T. KcDdalL General SalG! Agent HOUSTON, TEXAS(Continued' from .Page 34
door of the thin shingle. It is time to quit making them.
In fact, we have been making suggestions No. I and No. 2, ourselves right along. And we indorse No. 3. :i
On his way west.from Washington Mr. Bergstrom stopped off in Kansas City, and there the retail dealers gave him a luncheon, and they lalked shingles. M'r. Bergstrom reports that the dealers made the following suggestions' to hinr, there:
STOP MAKING THIN SHINGLES.
STOP SHIPPING SHINGLES IN TRANSIT.
MAKE BETTER SHINGLES.
STABILIZE YOUR MARKET AT ANY COST SO THA'T YOU CAN MAKE A PROFIT AND GIVE US A CHANCE TO SELL SHINGLES WITHOUT DODGING YOUR PERPETUAL GYRATION,S (or words to that effect.)
He likewise reports that he found tHe dealers everywhere more interested in and syrnpathetic concerning wooden shingles than thei have been in the past, dnd desirous of seeing the shingle tragedy remedied.
lVe believe that is a true r€port:r".' ' '. '
We know, of our own experience, some very big retailers who have swung in strong behing shingles of la(e, who sort of had shingles blacklisted, for a couple of ,yeass. And in each case that we know of, the answer is that tJiey have begun using better shingles.
For instance; 1ve knoun',ortp'retail lumber yard ip Texas that sold THREE CARS "'OF MACHINE STAINED PERFECTION SHINGLES IN ONE MONTTI,, THIS FALL, and reports selling a lot of machine stained ROYALS also. When a yard can sell machine stained shingles of this quality.in such quantity, it ploves that these ,comparatively high priced shingles CAN.6e sold. And we are
likewise adv,ised that they'were sold try showing samples of these shingles, and pictures of roofs carrying them, to consumer and architect both.
Which likewise is in lirre with our. recent preachrnents on the subject. The old cow don't, "du"" milk any more; you have to take it away from her. And so it 'is hvith shingles.
George Bergstrom said to The "California Lurnber Merchant": "I am convinced of one thing. , Shingles are going to have to be SOLD better. than they ever have been before, if w are to solve our problem."
Sure !
Perhaps, in later issues, we will be able to tell of some of the now developing effbrts to do such selling.
The Western States Lumber Co., San Francisco, forqnerly located at 605 Fife Building', are now located in larger offices at 900 Fife Building. Their telephone number is the same, Douglas 3415.
R. G. Hiscox, of the '\fo'estern States Lumber Co., San Francisco, accompanied, by Mr. and Mrs. Earl Hoffman, of Los Angeles, has returne'd from a weeksribusiness trip calling on the redwood mills in Humboldt and Mendocino Counties. Mr. Hiscox states that the redwood mills are working. to capacity. Mr. Hoffman represents the 'Western States Lumber Co. in Southern California.
Our new DRY KILNS are now in operation and 'we have sufficient SHED CAPACITY to carry complete stoclc for prompt shipments. Try us on SOFT OLD GROWTH YFI LOW FIR CLEARS.
We can ehip in STRAIGHT or MIXED CARS immediately: DOUGLAS FIR-REDWOOD{EDARWHITE and SUGAR PINE-SPRUCE.
in West Coast Forest Producfs"
H. R. KAVA^\IAGH TO LOCATE IN SAN FRANCISCO
H. R. Kavanagh, for the past six years connected with the Chas. R. McCormick Lumber Co., of San Diego, has resigned his position with this concer'n and expects to Iocate in San Francisco. After a short vacation enjoying tfie sights of the Bay District, he ,contemplates following the lumber business in the northern metropolis.
H. Arendt, prominent retail lumberman and manager of H. Arendt & Co., Pleasanton, was a recent San Francisco vis,itor, where he spent a few days on business. While in San Francisco, he called on Ed. Garland, manager of the rail department of Chas. R. McCormick & Co., and also inspected-the new ofifices of Chas; R. X{cCormick & Co., in the new Matson Building. Mr. Arendt said that he had just completed a trip to Los Angeles, and'was very much impressed at the rapid growth of Los Angeles during the past few years.
"Sandy" MbNair, of McKinnon & McNair, St. Helena. was a recent visitor in the Bay District, where he spent a few days calling on the San Francisco lumber trade and also'm'aking a sur\:ev of lumber conditions in the Bay cities.
Secretary of A,griculture Wallace' has, approved the ap- plication of the McCloud River tumber Company to ex. change 26,L76 acres of cut-over lands with,in the Shasta National Forest for a quantity of live tim,ber n'ot €xceeding the base lands in value. The timber selected'for exchange which will be cut under Forest Service regulations, is in the Lava Beds logging unit of the Shastalqrest.
This is the firrst large land exchange in the national forests of California that has r.eceived the approval of the department and state forest'ry officials, and will be consummated under the provisions of the General Land Exchange Act of \{arch 20, t922, which provides for the exchange of privately-owned land or timber within a national forest for an equal value of either national forest land 'or timber, p'rovided the exchange is to the public interest.
Mr. E. R. Wicks, vice president and general manager. qf the Vaughan Lum'ber Company of Houston, Texas, was a visitor in Los Angeles during the last month. He left there on the Zlst, to return to Houston.
The Vaughan Lumber Company are large distributors o{ Southern and West Coast lumber products, maintaining offices in llouston, Fort \&/orth, Dallas, Portland and,SeJttle.
Specified by leading arclritecte. Preferred by prominent ma.rter painterr, and dernrnded bV the conruming public for their many user of varnirh about the home'
wRrrE ToDAy
For details relative t9 our Exclusive Agency Proposition BOSTON VARNISH COMPANY
The members of the Sacram'ento Valley Lumbermen's Club, together with their wives a'nd invited guests, assembled at the offices of the Hutchinson Lumber Co., Oro ville, on Saturday morning, November 17 to start on their inspection trip of the company's logging operat'ions in the South Fork of the Feather River District.
From Oroville to Bideell, the trip was made by automo- ' bile, at which point, the logging ra,ilroad of the Hutchinson Lu,mber Co. connects with the Western Pacific Railroad. At Bideell, a logging train of two flat cars equipped with seats and drawn by a Shay engine, was waiting for the larty and a twenty-seven mile trip was made up the scenic South . Fork of the Feather River to the company's logging camp. ;;,rt ,This railroad has the longest 5 per cent grade of any railroad in'the Unitedl States, and the road bed for the first seven miles has a solid rock foundation which was made at a,cost of $125,00.00 per mile. Three hours were utilized in making this interesting and instructive trip, from Bedeell to the logging camp oPerations.
Upon the parties arrival at the logging ca'mp, _they- sat down to a deiicious turkey dinner as guests of the Hutchinson Lumber Co. Nothing was lacking from this wonderftrl meal, and the guests now know why the Hutchinson Lum' ber Co. refer to their camp cook as "Chef." At the conclusion of the d,inner, the "Chef' was the recipient of at least forty rousing cheers from the visitors.
The party then looked over the loggi'ng operations of
the company and saw one of the high climbers "topping" a giant white pine tree, to be used in rigging a "High Lead" line, also they saw the loggers felling several large pine trees approximately 300 feet in height. The improved,methods of electrified h,igh lead logging and loading the logs on cars were also observed with much interest by the visiting lumbermen.
At the conclusion of the inspection of the logging operations, the party returned to the Union Hotel, Oroville,
[.[,,MIBERMIEN'S C[.[JB V[S[T HIJIIC&{INSON CO" ["OGG[NG
where another excellent dinner was served the party as the guests of the company.
At 9:00 p. fi., a rousing Hoo-Hoo Concatenation was held in the Odd Fellows Hall, Oroville, where fourteen Kittens were initiated into the mybteries of the Order. The Nine in charge of the initiation were D. A. Williamson, Snark; E. S. McBride, Senior Hoo-Hoo; Milt Hendrickson, Junior HoeHoo; Rod Hendrickson, Bojum; E.T.Robie, Scrivenotor; Bert Neylan, Jabberwock; Jim Seavey, Arcanoper; T. S. Hickok. Custocation: and Earl White. Gurdon. After J. Hickok, White, a short talk on Hoo-Hoo by Parson Simpkin, Milt Hendrickson pulled oft his famous ,indoor athletic show with the Kittens acting as the contestants in the various evenls. Rod Hen'drickson presided at the piano during the initiation and added a few special wrinkles to his playing.
After the Concat, the party left for home, after spending an enjoyable and instructive day, and E. T. Robie, president of the Sacramento Valley Lumbermen's Club, in behalf of the club members thanked the officials of the Hutchinson Lumber Co. for the wonderful hospitality shown the party during their visit to Oroville.
Out of a total of 441,000 deer which make their home in the national forests of the United States, 185,000 are found in the national forests of California, according to report of the Forest Service. The deer herd of the Kaibab National Forest in Arizona, which has often been eroneously described as the "largest herd of deer in the world," is in fact greatly exceeded by the herds in th Trinity and California National Forests of the Golden State. "Keep out forest fires and sbve the deer" is a motto that every, camper, smoker and sportsman should paste in his hat, say the forest rangers.
REDWOOD 3/4" Ruetic, Bevel or Novelty Siding in an Extra Merchantable gradc hae proven to be especially ratiefactory in many territoriec where a CHEAPER SIDING ie rcquired. lt gives a bctter appearance on the job, har more atrength and innrlating qualitiea than thinner stock, and ig a wood that will ingure you a ycar or more from now againet complaintr and dislaticfied cuatomcra
The longcr Redwood is oo thc job thc more ite real value ahowo up. Wc will be glad to quote you.
917 Moaednocl Bldg" Pbonc Kcrrny l00l MEMBER
Fifty-five members of the Los Angeles District Lumber,m€ns'-Club, and several guests, cornposed niainly of men from non mem,ber lumber com,panies in the Los Angeles district, banqueted at the Biltrnore Hotel, in Los Angeles, on the night of November 16th.
Mr. E. D. Tennant, secretary-manager of the club presided. He introduced Mr. G. A. Arnoll, industnial manager of the Los Angeles Chamber of Corn,merce iryho made a very good talk-on the industr.ial growth of Los Angeles, and the part that the lum;ber industry took in this development.
Mr. R. A. Hiscox of San Francisco was a guest, and gave a short talk on conditions in'his ciiy. : -
C&o and Reil Shipmcntr
16 C-alifgrnia St. -:-
LOS ANGEITS 1025 Ven Nuyr Bld3. PLonc |ii2,l-Tn
E'IF-|Y-TIIREE ycaru ago Fathcr Hcnneberry l' built thic Catholic cchool for boyc at Alton, California. lt is now being torr. down for thc Redwood lumber it contains.
The last meeting of the San Joaquin Valley Lumbermens Club, was held at Porterville, and was attended by about sixty of the'miembers and guests.
This meeting was in the nature of a celebration of Col. Br€y's 75,th birthday, and the Club decided to dispense with the usual order of business, and devote the day to enjoyment and celebration. Luncheon was served by the ladies, the turkey and trimmings ,providing quite a treat to the hungry bunch.
Col, Brey was presented with a beautiful leather easy chair, and he responded to this presentation with a fitting talk on the activities and progress made by the San Joaquin Valley Club.
Mr. F. D,ean Prescott, composed the followin,g song to Col. Brey, and it was sung with much enthusiasm by the members at this ,meetins:
(Tune: A Long, Long, Trail A-Winding)
There's a long Highway a-winding
Into Porterville today,
Where the Valley Club is dining
With our old Chum-HIRAM BREY.
In the land of rose and; orange
We are happy to be here
To celebrate the birthday
Of a friend we hold so dear.
In the fellowship extending
Thru the years until today
You've advised us and inspired us
And You've cheered, us on our way. When the future looked so gloomy
With the market going bad
Our book accounts a-soaring
When the "CASFI ON HAND" looked sad, You have seen a brighter future
And you've given us good cheer
Though the dark clouds seemed to threaten
And the thunder rolled so near.
You've predicted that the rainbow
Would soon be peeping lhru
That the clouds we'd thot were leaden
Would soon fade to azure blue
So for all good cheer you've given
For your prophecies come true
We thank vou-UNCLE HIRAM
Oh, We think you, Yes we d'o.
Then we're happy, very happy
To be here to celebrate
This day with UNCLE HIRAM
Though he's long past twenty-eight
We are surely glad we've known you
And we're glad we're here today
So we'll tell the world we love you
UNCLE HIRAM FRANCIS BREY.
The campaign carriecl ol1 so successfully during the past year by the Tacoma Lumberm.en's Club for spreading information about "The Lumber Capital of Am.erica," will be continued next year, it was <lecided at a recent nreeting of the Club.
"Our plans contemplate a logical following up oi the work done during the past season," explains A. H. Lar.rdram, chairm,an of the advertising comm.ittee. "We are well pleased with the results, which in m,any way,s have far exceeded our expectations. and in fact, it is pointed to by some authorities as one of the most successful campaigns of its kind with which they have come in contact.
"It has 'brought to the attention of the lnrn,ber buying public the fact that Tacoma is the headquarters for Pacific Northwe,st forest products ,as well as a summer vacation center of great charm. It has achieved wide publicity for the slogan 'Lumber Capital of America,' coupled with the name of Tacoma, and has als,o produced concrete results of no m,ean proportions."
Advertisements appearing regularly in the "California Lu,m,ber IlIer'chantt' and other leading lumber:trade journals, wer6 supplemented by the distribution of a very handsome book of more than sixty pages, bound in,cloth-backed board covers and profusely, illustrated, and by broadsides, folders for dealers. ohoto news service and dealer directories.
The campaign as outlined for the coming year w,ill continue along lines somewhat similar to those of last year but a number of new features. designed .to enlarge it! appeal and to build on the firm f'oundation which has been laid. have been included.
Particular efforts will be macle to assist the dealer anC to co-operate with him in every way to make it easier for him to sell lum,ber and lumber products,. and a number of etficient "helps" are being provided ,touiard this end. The Tacoma Lumbernr,en's Clu,b is also'losing nogpportunity to impress on everyone to whom its messlges are addres,sed that "T.he Lu,m,ber Capital of Ameriqa" is located in the midst of natural attractions of surpassing beauty-"America's Summer Playground," and is; stressing the invitation to all to visit that delightful re.gion and see.person,ally its r'v,onders and its lumber resources.
Various sites for the establishmient.of a municiple lumber wharf were discussed at a.recent meeting o{ the Los Angeles Harbor Board. Several cornpairies tlr,at do not operate their own wharves have petitiohedrthe lBoar'd to establish such a dock. and it is not impro'bable that some action will be taken.
Washington, Nov. 25.-The Government has launched a new program to increase the supply of labor for the building industries.
Secretary Hoover, initiating the movem:ent, aims to effect general adoption of a plan by which apprentices in larger numbers may be employed by the building trades.
Mr. Hoover informed the research department of the National Lumber Manufacturers' Association' that he has appointed a special committee to work out the apprentice phase of the building problem. This committee will inilude in its personnel labor leaders, industrial leaders and Government officials.
It is recqgnized by Mr. Hoover and by industrial leaders that construction' work of all kinds could proceed at a more rapid pace in all sections of the country, if adequate numbers of skilled laborers in the building trades were available.
. The present system under which builders are forced to the necessity of engaging in sharp competition for labor is considered a factor which is preventing ,building {rom attaining its maximum status. In fact, building exP€rts who have surveyed the situation over the country have concluded that the scarcity of certain kinds of labor must be overcome before construction work can go ahead in proportion to the needs of the country.
A special committee has been named by Secretary Eloovei to undertake a solution of this phase of the building problem. Representatives of the American Federation oil-abor have been asked to serve upon this committee.
It is proposed that builders generally adopt in practice a system for the employment of apprentices in larger nu,mbers. Secretary Hoover believes builders themselves can remedy the present situation.
In their study of the question Government experts found as one of the chief obstacles to the greater em,ployment of building trade apprentices, the peculiarly seasonal na: ture of such employment. Such obstacles, however, can be' met by building contractors individually. In Mr. Hoover's opinion, building contractors should work out individual. plans for employing apprentices, upon a basis w,hich will assure employment for a greater part of each year, rather than in the months of greatest constrttction activity.
Mr. A. O. Nelson, who has been representing the Santa Fe Lumber Company in the Los Angeles territ'ory for about two years, has resigned this position and will leave the first of January.
A. J. (Gus) Russell, head of the Santa Fb Lumber Company is losing a valuable man, and has expressed his ex. treme regret over Mr. Nelsons resignation.
You can bank on this-Pioneer Roofings and Shin$les always $ive perfect satisfaction.
BECAUSE HART-WOOD CONTROTS THE SOURCE OF SUPPLY- MANUFACTURE, TRANSPORTATION AND DISTRIBUTION OF ITS PRODUCTS.
STEAMERS .CLAREMONT'' .SAI{ DTEGO' NSOLANO' ..AVALON" .xtRTwooDr .ryIlrAPA' ..QUINAULT' .ROBT. JOHNSON'ilPOINT LOMA' SCHOONER .UNDAUNTEDD
.Quality assured by twenty years of fair dealing in the Lumber Trade.
CALIFORNIA AGENTS: CASE PEERLESS BRAND CEDAR SHINGLES AND CARGO AGENTS FOR PACIFICspRUcEconpone,riorv , :,
WE CARRY A LARGE WHOLESALE ST(rcK AT OUR OAIq.AND DttiTRtBUTtNG YARDS WHICII ENABITS US TO GTVE YOU PROMPT LOADING OT YINP AN; sHED nEMn IN BorH REDw(x)D AND FtR. - - -: -
We alco carry a complete rtock of VEI\IEERED PAt{ElS and everything in the rvay of foreign and domertic HARDWOOD LUMBER.
Muct4 confusion ancl misunderstanding exists in the public mind as to the essential differences between NIATIONAL FORESTS and NATIONAL PARKS. It is hoped that the following facts will help the mem,bers of your ,offi,ce to understand clearly the common accepted standards lor the establishment and administration of these public areas:
There are 17 National Forests in Califotnia with a net area of over 19,@0,00O acres. The National Parks of the State are four in number ancl include an area ,of approximately 1,C00,000 acres.
The National Forests are administered by the Forest Service of the U. S. Department of Agriculture; while the N,ational Parks are under the jurisdiction of the National Park Service of the Department of the Interior.
The purpose of the NATIONAL FORESTS is to protect and maintain, in a permanent productive and useful condition, lands unsuited to agriculture, but capable of yielding timber or other general benefits, such as forage for livestock; water for irrigation, domestic use and power, and playgrounds for our citizens. All the resources of the National Forests are developed to the greatest possible extent co'nsistent 'with perm,anent prod,uctivity undtelr 'the principle of coordinated use. The principle 'o{ use of resources is the vital distinction between National Forcsts and National Farks.
The purpose in creating NATIONAL PARKS is to preserve the scenery, the natural and historic objects, and
Manufacturers of Douglas Fir and Port Orford Cedar.
Sawmills, Marshfield, Oregon.
Distributing Plant, - Bay Point.
the plants and wild life. T'he objects are the enjoynetrt ,of the people rand the aiding of education an'd scientific study by keeping such areas unimpaired. National Parks are protected completell'' from any and all utilitarian and commercial enterprises save those necessary for and subservient to legitimate park uses.
Mrany head-writers still confuse the National Forests with Parks; others call them "forest reserves," although Congress many years ago officially changed the name of these Federal areas to NATIONAL FORESTS. I am sure that everyone at all farniliar with the use that is being made of National Forest resources for the benefit of our citizens and the upbuilding of California will appreciate the inappropriateness of the old term "reserve."
G. L. Fitzsimm,ons, manager of the Universal Lumber & Supply Co., Pacific Grove, spent a few days calling 9n _t]1e San-Francisco trad'e during the latter part of the month. Mr. Fitzsimrno,ns reports that building cond'itions in his section are very good.
Fire,of unknown origin destroyed the plant of the Cotati Lumlber Company, at Cotati, on November 4th. The loss was about $15,000.00.
We sell anything ir, "oit*oods that the California dealer desires.
White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.
Our connections arc the best, and ue gioe the best Possible seroice.
I would like to live long enough:
To hear a man admit: that he didn't know when he had had too much-
To have a moonshine merchant say:
"This stuff is arserlic and wood alcohol. Men.have taken it and lived"-
To have a man agree that he could not drink and drive-
To see a screen hero lose both the fight and the girl-
To hear a female admit that she was "that kind of a girl"-
To meet the man who wrote: "He's got hot lips"-
To hear a ,car owner deny that his "crate" could do 30 on a. gallon, and make a 75% grade on high, easy-
To break in a real good pipe-
To learn the truth about Russia-
To g9t eight hours' sleep in one night.
Nettleton "Cargo Review'f
O. L. Russum. of Stockton, representaiive of Chas. R. McCormick & Co., in the San .|ezquin and Sacramento Valley terqitbry, was a recent visitor to the company's San Francisco 'offi'ce, where he spent a few days going over general business matters with Ed. Garl,ancl, manager of the company's rail department.
Mr. Berne S. Barker, of the Pacific Ready Cut Homes, Los Angeles, has returned from a weeks' trip to the nrorthern part of the state. Mr. Barker witnessed the California Standard game at Palo Alto on the 24th, and then rnotored up to Humboldt County, where he spent several days among the redwoods.
The following is the food as l,isted on the menu at the banquet of the Southern California Retail Lumber Dealels' Association, at Long Beach, on November 17:
No Tally on Food Stuffs
MENU
CARGO GREEN PINE SHINGLES
Stevedore Plums Bolts
Pacific Ocean Jui,ce, Chicken Flavor Shavings
ROYAL CHINOOK LOG RAFT
Shiplap Sauce, Pommes au Berre D. & M. Slabs of Native Cal'ifornia Sugar Pine, V. G. 545 K. D.
Hatch Load of Randoms, Redwood Shavings
Sawdust au Gratin. Green Clears 543
Luinber Jack's Delight '/ Fenie Pickets -
Slab Salad.T. & c.
Assorted Barnacles, Extra Star a Star
Snow Cips.in Scows
California Mist, Cieosoted Clear for Finish Kindling Wood ,',
For 18 Yean
.CHICKASAW BRANIY' OAT( FI.OORING
har becn 1 r,tanded of_
Grade--Qualitv-Manufacture
Manufactrred By
And Dirtributed By E. M. SLATTERY
l3/l6xl/2 !o. I Grade
HARD MAPLE FLOORING
For unusual BEAUTY and DURABILI'IY this larror- Iilooring leads themr all, ^ .]tti: is only one of mqn-y kinds o{ IIIAPLE BEECH, BIRCH and OAK that you can get shipped quickly in straight oi mixed carb from
& c(l)( IUMBER c0.
GRAND RAPIDS, MICH.
.Thc Hornc of SLillod Woodrorlcrr.
Lynwood, Cal. GEO.
SAMUEL
Plrin OrL Floorin3
Qurrtcrcd OeL Flooria3
Bccch Flooring
llerdrood Trim
Herdrood Mouldin3
Rou3h or Drclod OrL
Lrinbcr
Rou3h or Drcrcd Gun
Luubrr
OeL lYrgol Stoclr
Prquctry Slripr
Arornrtlc Rcd Cc&r
It witl pay you to carry Arkansas Oak Flooring in stock. Architects, contractors and builders have found ovcr a long period of years that greatest satisfaction has come from "Perfection" Brand Oak Flooring. Their specifications more often call for "Perfection" than any other one brand. You can build a greater volume of business on "Perfection.' Atl stock is uniforrhty graded, and pcrfectly matched. Two large mills enabte us to assurc you promPt delivery.
Our natio4al advertising campeign in ,the leading horne tovcrs inagazine is creating bigger interest in thc superiority of "Perfection" Brand. Write for futl infornntion.
Mr. Jack Dionne, october 3' 1923' Care of California Lumber Merchant, Los dngeles, California
My dear Mr. Dionne:
I received a letter from one of our putside fellows today, together with copy of your article "What Is Service" from July lst issue of the "California Lumber Merchant."
Bein'g a strong'believer in passing out ffowers while men are alive rather than after they are dead, I am sending copy ofthe letter to vou.
In some way t missed thq July lst copy of your paper, so | _had not seen the article on "Seryice." It really is, fine, and I think you are doing a wonderful work among the lumbermen. I hear the most favorable comments form all over ,the Coast, but if I heard nothing, tr would still know that 'you wer€ doing a splendid urork becausi one cannirt read -what you write_.without feeling-a desire to be a bigger and better man. With'best personal regaids. , Yours very sincerely,
ii{ttn. B. J. wiliams; . "
'sept' D' 1923' san Diego'
I I doubi veii m'uch'dhafyou have time to review he little hragazitre that is making such a hit with the lurnberman!'Tf,e California Lumbei Merchant" published bv Tack Dionne. Tlris fellbw Dionrte must be the'livest tciria bf a live 'Fife and he hab thb abitttj; tb geu som'e very fundameiit-
He has gotten them awake to a lot of things that had been overlooked out here up- to the time he started his magazine. He is the fellow who is oounding away on the retail lumberman to SELL PAINTI He ii trviris to make the lumberman see that he should be conduciin[ a highclass building-material department store rather than a w6od yard, and he iq tqaqhing him many things relative to the problems of business getting and business holding that the-lumberman has overlooke.d,, For, as you lrnow, the lumbermerchant has been given to sitting on his chair waiting for someone to bring in a bill of lum,ber to be figured, rathlr than going out after a prospect and getting him to decide to builai anA helping him d'o it I A,bout the only time that a lurnberdealer really tries to SELL anything is when he is "out" of thc thing or the size that the customer wintst
Jack Dionne.has.been having considerable to say on the subject of SERVICE. And his article in the July ist issud so nearly niitches whit I know to be Vouride:as on this most important subject that I am sendin! it to you to read.
The paragraph that I have markod certainly hits the nail right on the head and I know, you wlll like it.-
So 'many of us are spt to git off:the trackron th,is matter of service.
(Signed)
:Wi W,, Wheatly. " I Oot6ber 3, 1923.
(Continued on Page 46)
I oir."to, of Sales, The paraffi"" .*nJ;"lyr:1k11$i;r, Roofing, Floor Covering Div.
Dionne is sure right when"he soys,."SERVICE is NOT; a physical THING. It is a derironstrable FORCE."
(Continued from Page 45)
Mr. W. W. Wheatly:
My dear Wheatly: I have read, with a gerat deal of interest both your good letter or Sept. 29th, and the article by Jack Dionne on "What Is S,ervice" you sent along with it.
I read the "California Lumber Merch,ant" more or less regularly because it contains so much good stuff' This fellow Dionne is sure a wonder, and next to my friend Bruce Barton, whose stuff I have no dou'bt you read, he has the greatest faculty of any man I know for weaving Scripture i-nto his articles and arguments, and making it count. In some wav I had missed this article on Service and am' certainly gtia that you brought it to m/ notice.
Bv ihe way, ho* are thing coming along rvith you, and what i's the outlook for the rest of the year. Also, how is Mrs. Wheatly?
NEW pRLEANS, Nov. n.-A second survey of the Standing,southern yellow pine timber in sixteen Southern states, or a, virtual're'check of the survey made by the Assopiation in 191,2r,. wis announced here by SecretaryManager. H. C. Berckes 'of the Southern Pine Association. This investigation of the standing Southern pine is to be started.irnm,ediately, it was stated, and will be made for the Association by Frank V. Dunham who'made the original survey'in :1919.
' The 1919:survey of Southern pine forests disclosed that there were then,'standing approximately 2@ billion feet
Try Strablewood Service on your rush onders. Telephone or telegraph your urgent requirements at our e:qrcn3e.
HARDWOOD LUMBER
..ACORN'' OAK FLOORING
..\IYOLVERII\IE I MAPI F'. FLOORING
..EURET(A'' HARDWOOD PA}JF.I A
..BIG TIMBER'' OREGON PINE PAITFIS
SCHUM^ACHER PLASTER BOARD
PACIFIC $PLY BOARD
BEAVER BOARD
UPSON BOARD
of yellow pine in the sixteen Southern states' This study made by the Southern Pine Association was the first occasion in the history of the lumber industry in America that such a survey of standing timber of any species ever was made. Previously there had been much theory, speculation and prediction regarding the available supply of Southern pine, but when the comprehensive and detailed study was completed the 'm,anufacturers possessed in'formati'on as accurate as it was humanly possible to collect, as to how much Southern yellow p'ine was standing in the forests.
New light has been thrown on the survey since it was made public. For instance, a number of mills that reported they would be cut out within two years still are operating. A large number of small mills that expected in 1919 to cut out within a short ti,rne changed their locations and, still are manufacturing Southern pine. Also in some aieas the young timber has grown more rapidly than has been .estimated. Since 1918 approximately 55 billion feet of Southern pine has been cut and the amount of tim'ber standing indicates the available supply of this wood will continue for a long period, notwithstanding frequent alarming predictions that the supply soon will be exhausted.
Directors of the Association, at their recent meeting, decided that this survey was of such im'portance to the industry that it should be kept up to date and authorized Secretary-Manager Bercked to proceed with the re-check of the 1919 data. Several months will be required tq complete the survey and Mr. Dunham will visit all the Southern states from Virginia to Texas, inclusive, in his survey.
, The highest quahty Oah FIodnS tiill meet lhese fwe tequirements
l. Ar lumbcr. it will be cut to tt proper thlckncrr vhllc lr+i ttug ellninatlng cupping ud buckllng.
2. Thorourhly air dricd beforc kiln dried.
!. Madc on dhc latct typc dlrc-head mtchcf to D'tlt' duce th. higheat poalble finlrh ttrus eliminatln3 dl Lnife muka ud rcducing randing and scnplnS to tbc nllimu.
l. Perfet ride ud cnd metchins.
5. Thoroughly tcstcd ud chcked fc rupcrlci9 baforc ehipped.
Superior Oak Flooring, "America's Finest," meets thesc fivi requirements. Wiite for a free sample and convince yourself.
Hcre is a typical office acenc: ':
GEORGE-"Now that we have adopted this up-to'date hand-colored photographic plan rcrvicc, it ia up to ur tp sce that it ie properly applied.
"Better arrangc with a couple of the boys to partition ofi: a good aized sprce at thc rear of thc cificc, have them cover the wallr with qall bopr.d' . : : .i-d p.p", or tint it in light tones; would be a good idea to covcr tho floqr i with a wariety, of fooringa and arrange to display doors, screcng breakfaat.nooks, ironing boarde, medicinc cabinets, mouldings, trim, etc., we can ure thc large table here in my office and by eecuring q few cxtra dhairs : : , :, we wiltr be 6xed and ready to gtart an active advertiaing canippign, Ietting fig i i i public know we have equipped our buginess and afe ready to adviee iwith them on all departments of homc building."
PARTNER-"T'h.-1" my sentimcnte. I'm glad yoo'o"'6t taou agr{ei i with me and you jurt watch the transformation that is gOing to take place around here. This ig a move we should have made months ago, every dealcr I know of who has entered into thie new method of ,merchandiping buildipg .,i., .,., materiale tclls me they would not go back to the old ivay and that'the €*& i ' t ':. profitable bueiness a plan service 'attracts, morc than juetifiee the ailded expense. There ian't any queetion but that the LUMBERMENS SERVICE ASSOCIATION is doing a wonderful work for the llmber Dealers of CaliforniaandIknowwearegoingtothoroughlyapPreciatetheircforts;.''.',.,.,i.
ings. Mr. Walter Fifer is a son of L. R. Fifer, of the L. R. Fifer Lum,ber Company, of Seattle.
Walter R. FiferTwo u'eeks ago, Mr. Walter R. Fifer opened offices in Los Angeles, wherp he u"ill represent the Williams Fir Finish Comp,anyi oflSebttle: lThis new €stablishment in Southern California will be known as Walter R. Fifer, Lurn,ber.
Mr. Fifer is known to a great many of the lumber fraternity all over the state. He has' been operating for the past nine years, the Western Lumber Sales Company, at Seattle, a company that handled all fir, spruce and hemlock products, both by rail and cargo. He has much experience in the mill game, and is particularly well fitted to handle his present line, of specializing- in only san'ded finish and mould-
The Williams Fir Finish Company man,ufactures only high grade sanded finish, casing, base and moul,dings, handling their entire output out of Seattle by rail, and sending about 90 per cent of this into California. Their mill is in Seattle. Mr. Roland Williams, proprietor of this company states that by the first of next Febru,ary they will have alterations and additions completed that will increase their output 100 per cent, and that they will be sending a tremendous amount of stock into northern and southern California. They also manufacture special patterns of finish and mouldings.
Walter R. Fifer is located at 508 Metropolitan Theatre Building, and has Mr. R. F. Throm, an'other old lumberman, associated with him in.the business.
Mr. Fifer states that he will have some further announcements to make a little later, in regard to other connections.-
605 Fife Bldg. San Francicco
Plrone Dug. 3415
For intcrior trim and cibinct work it crnDot bc rurparcd-Inrurcr bcruty, IrGrmlncnce, and durebility{ortr vcr;r littlc norc theo roft woodr-W. own and operato our millr ia thc Philippinc lrlandr ofrcring the declir a depcndable rupply.
Our soft White Pine from the Feather River Canyon will meet your requirements for factory lumber and 6nish. [.et us quote on your demands for the coming season.
Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to our Southern California ?epresentatives :
Manh-Strong Buildbg, Loe dngelcr Phoncr l2Tt0-Pico 21i29
H L.'-Rowbug, Sw&, Is Aatdc:
H. L. Rosenberg, Snark, Los Angeles District, has announced that the date of the next Concatention will be either Friday, December 14th, or Saturday, December 1Sth.
-fhere is some doubt as to the exact date, and an announcement will be mailed to the mem,bers, probably about December 1st.
{ lIalloween party was given by San Diego Hoo Hm and their ladies,-Saturday ei,'eningbctober frth, in honor of the new Vicegerent Snark Al. Frost. Dinner was served by a corps of ra'aiters choseg from the bachelors of Hoo Hoo, who aroused the envy of the married folk by the deftness with which they dispatched their duties. Ii was ltjnt:a that this profiency was gained by much practice in K. P. while these boys were girests of-Uncle Sam in the late unpleasantness. After dinner a formal entertainment including songs, _readings and fancy dances was given. l-ater the usual llalloween games were played. The even- ings festivities closed witli dancing-boti old fashioned square dances and present day "jazz" being enjoyed.
On Thursday, November 22nd, Mr. Berne S. Barker, of thePacific Ready Cut I{omes, Los Angeles, was the chairman of the day, and Berne showed hii speed in fine shape by providing one of the best progra,ms tliat has been offered this year. And this is saying cbnsiderable because these luncheons are fast developing into inspirational meetings that no one should miss.
_ The- meeting this day was called to order by Snark Rosenberg who was again in a "fine" mood, everyone feeli.-rg ttr. weight of his abilities to soak a dime or a quarter filr alrnost any reason. Collector "Jimmie" Chase ieport- ed a good amount collected. These fines are assesset to help swell the Charity Fund which is turned over to the Los Angeles Orthopaedic Hospital.
The Snark called for a report from the ,com,mittee ap- pointed to investigate the fire proof paints demonstration given at the Convention at I-ong Beach on the 17th. Mr. Ted Lawrence of the Hart-Wood Lumber Company explained about th,is test, and told of an interview that he had had with the officials of the company manufacturing this product.
Mr. H. McCall, of the Western Retail Lumbermens'Association made a report on the progress made by the committee on arrangements for their next an.nual to be held in February. Mac stated that the Biltmore Hotel had been definitely secured for the meetings, and that the committees were working in fine shape, rnaking good progress.
Phil B. Hart, of the "California Lumber Merchant" reported for the Club committee that had taken part in the entertainme,nt for the Southern C'alifornia Convention, at Long Beach. An account of the Club's stunt at the convention will be found elsewhere on this page.
:The Snark announced that there would be no meeting on Thursday November Dth, account it being Thanksgiv-ing Day, but that the following Thursday woul'd be a spe- cial day, with Mr. Milton Metzler, of the Miller Box &
Lumber Company, as chairman. This will be .,Old Timers D-ay," and a co.rnmittee has been appointed to go after some of the old members who have not-6een attending the rrleet: ingq, a4d attempt to get them to turn out.
Mr. Barker introduJed Mr. Will G. Farrell, a prominent insurance man of Los Angeles, and a formei prisident of the Rotary Club of Salt take City. Mr. Farrell made a spleadid addres_s, far too short, on the ups and downs of business life. He gave some statistics on the failures in the United States, and the reasons for the sa,m,e. He is a very fine speaker, and was well received.
Mr. Motley Flint, president of the Pacific Southwest Trust & Savings Bank, of-Los Angeles, made the main address. He- spokg on "What 1923 Fas in Store for Los Angeles and Southern California." Mr. Flint told many intere-sting thi-ngs about the-conditions that go to make piosperity foi a_ district, and while his talk was not a pessimistii one, he did warn the lumbermen of this state to exercise considerable caution in their activities the balance of this year and during the spring, to watch their credits closely, -and to-not- attempt the amount of expansion that usually results from a long period of prosperity. He told oi the possible hq,m that might result from a continued dry winter, and also mentioned the slow fall clothing business account of the unusual warm weather, etc.
The meeting adjourned promptly at 1:30.
Berne Barker is some chairman.
San Diego Hoo Hoo are continuing their weekly luncheons which are well attended, the average attendan,ce be-: glg about thirty out of a total enrollment of sixty five., These luncheons are well spoken of by the membeis who are competing for an attendance prize of a Cedar Chest donated by the Frost Hardwood Lumber Company; Among the speakers heard at San Diego recently -hariei been Mr. Jerry Sullivan, Sr., presidont of the Western, Lumber Company and the Sullivan Hardwood Lumber Company, and Philip Morse, a pioneer lumberman long associated with the San Diego Lumber Company.
About _fifty of the boys turned out at the Thursday luncheon, on November 15th. Snark Rosenberg w4s in the chail' he was in a "fine" mood this .day, hardly anyone escaped, being nicked for a dime or a quarter.
Chief Scott, of the Los Angeles Fire Department was ini troduced by the Snark, and responded with a talk a'bout the anti-wooden shingle ordinances that were being proposed in various towns in the country, and also spoke very highly of the m,erits of a fire resistant paint that is being demoristrated. Chief Scott stated, that he had not endorsed.any legislation in Los Angeles regarding wogden shingles, ani that he never would without first consulting with thtj manufacturers of the various roofing materials, in, order to hear the claims of both sides.
Mr. Davis Woodhead introduced Mr. Max Silverberg, of the Los Angeles Crime Commission. Mr. Silverbergsi address was well received.r He told of the start of this body, the work it had done, and of what they hoped to do in the near future. He especially stressed on the high merits of Police Chief Vollmer, and told Hoo-Hoo how important it
(Continued from Page 13)
The Parson then told of his visit to Hutchinson Lumber Co., Oroville, the visit of the Sacramento Vallev Lumbermen's Club and their inspecting of the logging-operations of the company, and the concatenation held, at Oroville on the evening of Novem.ber 17. He advised the club members that the following concats would be held before the first of the new year: Reno, Coos Bay, Stockton, Eureka and Redding.
A. B. Wastell, Vicegerent of the Bay District, announced that the next B,av District Concat rvoultl be heid in Oakland during the rironth of Januar-v and he appointed Allen Turner, as chairman of the ?.ri:rngclncnts cornmrttee.
The other visiting Hoo-Hot: nrerrrbei's aano.iilced :rt the meeting were: Charles Sands, 'Western States l-umber Co., Portland; Geo. C. Schnitzcr. Grrlf Ct,ast Lumberman, Houston, Texas; George Meisse, Cadwallader-Gibson Co. fnc., San Francisco, and Mr. G. Julian.
Presider:t I-Iiscox announced that the next club meeting would be held the second Thursday in December, at the Palacc Flotel, San Francisco, with Rod Hendrickson as chairman of the ,meeting.
R. E. Ford, manager of the Cadwallader-Gibson Co.. Inc., San Francisco, dealers in imported and domestic hardwoods, was a recent visitor to Fresno and other San Joaquin Valley points, where he spent a few days making a survey of the hardwood m,arket conditions.
Joh,n Olson, manager of the Los Angeles office of Chas. R. McCormick & Co., was a recent visitor to the San Francisco offices of the conxpany where he spent a few days atterrding to business matters.
I:
Gover.nor Richardson's newly appointed State Board'of Forestry met in secret sessiorl'and organized in the State buildini on Nov. 2I,. and adopted a sea of policies.
State Forester Pratt said the policies decided upon were:
A campaign to persuade the State Legislature !o atr propriate "sufticienl funcLs" for the prevention .a,n-d^^sgp-preision, of forest, grain and pasture fires on'the 15'000'000 icres of privately owned property in the State which needs such protection.
Acquirement of logged-off areas of land as the nucleus of a group of State-owned forests.
Legislaiion which will enable the State to obtain title to timbJrland, cut-over and brush Iand which otherwise would be sold for taxes.
Readjustment of tax laws so that owners of timber land will be given an incentive to practice forestry' Development and irnprovement of State pqrkl, particularlv Humbbldt Park in -Humboldt and Mendocino counties and Burney Falls in Shasta countY.
All five -members of the board were present. Fred A. Ellenwood of Red Bluff was elected chairman. The others are E. J. James of Ukiah, Francis C-uttle of Riverside, George-R[odes of San Francisco and M. P. Pratt, State Forester. of Sacramento.
F. A. Van Leer, formerly manager of the CadwalladerGibson Co. yard at Oakland, has opened an office for the company at-62o San Fernando Buildb-S, Los Angeles.-Mr. Van Lelr will be assisted by B. C. Elliott, who has been connected with the company's Seattle office.
The following letter was received the other day from'Mr. R. W. Neighbor, Portland, General Manager; Pacific Coast Division, of E. C. Atkins & Co., saw manufactufers.
"Dea! Mr. Dionne:
The 'tCalifornia Lumber Merchant for Nov. lst was received yesterday, and we were particularly intercsted in the advertisements published by Sidney Srnith in his description of Andy Gu,m,p and the cornbination hair-brush and mirror.
Ii occurred to us that we used a similar method of advertising some twenty years ago, and are still sending out these cards with inscriptions as below. They have proved very popular.
We think snappy advertisements like these and like those suggested in the lower half of your article ("Attother Lessonr From .f,,ndy Gurnp,i' Novem'ber lst issue),. arc'v*luable. \
Y,qurs truly, ,. " R. W: Npighbor."
.{YStrNG ATI(IN.S SA\MS IS LIKE KISSING A PRDTTY: GI.RL; WHPN YOU TRY IT, YC}U WANT MO,R'E:'f'
'Y'OU'CAN: SPO{'L, ENOUGH: LUM|BER WITH A POOR SAW TO BUY AN ATKINS SAW AND A PIANO.''
..IF YoU HAb TEETH iiKE-AN"er*fr.Id SAW AND AS GOOD A TEMPER, YOU'D C-UT UP MORE.''
..A SAW THAT CHEWS MAY COST LESS, BUT THE SAW TO CHOOSp IS AN ATKINS, IT CUTS.''
..ATKINS S.AWS CUT WOOD IN TWO AND YOUR WORK IN TWO, AT THE SAME TIME."
HOOVER APPROVES PLANS OF CENTRAL COl[- MITTEE ON LUMBER STANDARDS
Washington, Nov.20.-"The lumber industry has taken d forward step in its plan for standardization of the industry:'
Secretary of Commerce Hoover made this statement commenting ufon a plan submitted to him by the Central Cornmrittee on Lumber Standards.
Mr. Hoover said he expected ratification of the standardization plan on December 12, at e conference he has called, to be held at Washington, and to 'be attended by all elements of the lumber industry and by representatives of thc Government.
"f expect a large representation of all interests identified with the lumber industry," Mr. Hoover said. "It will be very gratifying if we can secure unanimity of action at this conference, for it is a great advance in industrial standardization."
Representative lumbermen from all parts of the United States have arranged to attend the conference and, as a preliminary to the final conference called by Secretary Hoover, the directors of the National Lurnber Manufacturers' Association will assem,ble in Washington December ll. In this group will be thirty or more of the country's teading manufacturers.
We have in stock for imnediate rhipment, mixed cars of dimension, rynon boarda riding, moulding and drainboardr. ;
Mt D. R. Green,,the alert Service Dep4rtm€nt and Advertisiirg Manager for. the Bentl€y'.Lurilber Cornpany, at Glendale, has evolved a very clever advertising editorial from one of the two line-"hits" that appea.rod, in a recent issue of "The Ca.lifornia Lumber Merchant.'i
The editorial said: "NO HITS-NO RU'NS-NO EF"RORS, Reads like the business record of too many lumber dealers.' Here is what Mr. Green ,macle of it:
,,NO HITS-NO RUNS_NO ERRORS_READS LIKE THE BUSINESS RECORD OF TOO MANY BUILDERS WHO BUILD WITHOUT PLANS.
If you are going to rnake a HIT, if you are going to find a ready sale for your HOME; it must appear ATTRACTIVE. It must be Architectuallv correct in every detail.
Because you are not in the RUNNING class, you haven't macle the Hit. It behooves you-to lake account of yourself and change your policy. lDemand Plans and Specificatio4s for every home you. build.
No ERRORS. Ttren you do not build. Every successful builder insists on plans and specifications, to eliminate the error of costly ,m.istakes.
Our Plan Service Department have'for your convenience, hundreds of Bebutiful Photographic Views of the Ideal California Home.. You r4ay obtain these ideas whioh have been thought out by the Southlands foremost Architects, by calling at bur. offibe.
That Mrs, Pip was in'the aiidiei'rce at the Southern California Retail LSlir.ber' dtalerst'Association Convention at Long Beach, on the 17th, is evidenced by the follovi'ing letter received twu days fotlowiiig the rneeting.
The Los Angtles Hoci-goo Club as their part of the program at the convention, gave a play called "Mr. Pip and Mr. Pep," talien after the twci characters made famous by the "Gulf Coast Lutnb'eilflarl." The- proper credit cannot be given for this 'diticle,' ii'rasmtrch as the l€tter was signed merely, "Mrs.' C. PlP."'
Here it is:
"Dear Mr. Diortne:
,Folks tell me that Pip ain't gettin' busiri€ss, they tell rne thet the younE feller acioss the street is gettirt' it all, that he sold [he ln,nb". fot the nerv school house 'cause Pip kicked so 'bciot theit buildin' lt.
He ought a'trc ashinied a hiniself Pip ought, not wantin' a school wheft he knows how bad we need it.
Didn't our little Jimrnie $et the croup and the measles and the whoogrin' cough all causd he had to gci tc, school in
the lumber pile to the kitchen door and I'll give 'em all the ideas they want on buildin', I know just where the cup boards. ought to go to save steps a'nd I can build a pan closet that better than anything thats in town.
f'm a goin to keep plans and wall paper and nails and interior decorations an everything, so tell 'em to come to me and I'll'sell Pip's lumber if he ain't got no sense. 'Yours
that ole tent that leaked so the rain went down his neck?
If Pip had set up nights alortgside o'me, He'd want a school house all right.
As fer that young feller Pep, I LIKE HIM. H9 spoke so pleasant to me the other day that I went in and slicked back rny hair some afld Put on a cleanrapron and felt better all day.
If thems ,modern methods' I believe in 'ern and whats more if Pip won't use 'em I'm goin to.
You tell the'folks in your paper to come on around past
\Mhen a merchant treats a custo.mer so that the customer wants to come a$ain he has made; two distinct profits onthat sale.
Plan service, although it has been used for a number of years, more or less by a great many dealers, is still in, a rather undeveloped state, and I am af,raid it is not taking the place it is entitled to in the average retail lumber storJ.
Then came the,m,anufacture of lumber from, wh,ich homes were b.uilt by- the masses practically without plans. Just a pencil ske,tch for the flooi plan and a hit or miss foithe 1o-oj, if not copied from some p,reviously built structure. This was followed by a few stock plans getting full sway pnq up to_a few years ago only a few types of liouses were built by the average builder, especially-over the west. The majoritv of th_ese were either two'robm box and strip or box and weatherboarded, and four or five ,rooms box or frame and weatherboarded square houses with hip roofs.
Many of these old land marks are still in evidence. but few are now being duplicated.
There were no especial progressive methods of selling lunaber in those days. The lumber dealer cared little cT how a building looked when finished, his main idea of service to the'trade being to figure out a bill quickly, and when sold, load it out in double quick time. The luhberman of those days was ignorant of the possibilities of his btrsiness. Modern conditions of recent years have awakened Mr. .Iaumberman, to where, if he will just develop to the full limit the modern ,merchandising m-ethods at his command, all the encly,clopedias of the day could be discontinued, so far as they affect the lumberman. Sometimes I think more knowledge of his business is required of a retail lumberman than any other business Euln in the uprld.
- So we have p'lan service, which as a department is becom- ing very popular and necessary in the Retail Lum,ber Store.
I am going to divide and discuss this subiect frn four parts, thus giving you an in-sight to it:
First. Why db we use a plarl service?
Second- The t1rye of plan service we have found the mo6t suitable to the average customer.
Third. The best way to use, m,erchandise and distribute a plan service.
F'ourth. The value we receive frorn the use of a plan service.
Taking up first; Why do we use a plan service? We might-ask this_question: Why does a womnn use a pattern in ma}ing a dress? Long before the Lumber -Dealer thougtt o_f tlrg Plan Service Department of his business, the Dry Goods Merchan,t awakened to this fact:
That to have a well selected stock of dress Datterns available to his customers, meant the creation of more and betteX sales for his shelf goods and'notions departments. Then why should the Material Merchant not have within reach of his custom€rs, patterns_of all types of buildings, showing floor plans, elevations and working details, so t"hat when i sel.ec.tion is made by his customers of any given type of building, that they may draw on his stocics-for suih maleri-al,s needed, and thereby build according to plan, .vr-ith individuality, distinctiveness and beauty. - plan depart- ments are mantained and used primarily io assist the s'mall prospective_ builder who is not ible to imploy an architect, to,make selection and erect a home or othei buildines according to the most modern and convenient plalns. "Having access to such a department is valuable io b,oth ,customer and com'munitv.
Second. The type. of Plan Service we have found the npstsuitablc to the average customer.
There are a great many types of Plan Service, all of them having more o5 less merit, and all the sarhe aiin o,f better serving the builder. Some of them feature floor and elevation plans of homes only, while others cover more thoroughly, showing ,m'any home accessories, such as garages, barns, gardren fences, lawn furniture, built-in features and etc., as well as showing the home plans. This latter class is most desirable for general use.
To my mind the plan service that,offers the largest number of selections of three, four, five and six ,room homes, well designed, and worked out to,yard stock dimensions of lumber and stock wind.ows, doors and mouldings, is by far the'most desirable dealer service to be had. A very large percentage of customers come within its range. In the case of ,customers'who want to build larger homes an architect should be employed.
If it were not for the Architects, Plan Service wrruld not be possible, and instead of taking the Architect to task because he charges a living fee for his work, as a great many people do, I {eel that it is the Lumberman's duty to work with the Architect, and where it is not possible -to satisfy a customer from your Plan Service, to, recomtmend to the customer the employment of an Ar.chitect. The large ma- jority of Architects recognize tha,t certain classes of pros- pective builders are not able to figure Architectural feeJ into their building plans, and that it is up to the building material merchant to furnish such customers with plans and other information, and that he does not hold a gmdge against the ,m,aterial dealer for rendering such a, service. -
Some dealers make a mistake of investing a lot of money in different.plans, when, as a rule, books and helps of equil value, can be o,btained regularly by keeping in touch with the manufacturers who furnish a dealel sirvice, and the different associati,ons, such, as Southern Pine, etc..
Much of the material furn'ished by the various plan companies is expensive, and of little value to the dealer, due to its adaptability to m,any communities. I have often thought of the advantage it would be to the lurniber dealer, to have access to a plan service where the plans would be submitte,d, individually, in large numbers, permitting him to select o,nly those most suited to his locality and ieturn those that are not. Under su.ch conditions anv lumber dealer could invest his money for plans. He would be in better position to furnish his customers the kind wanted and would make sales more easily and readily and get a larger return fromi his investment.
Third. The best way to use, merchandise and distribute a Plan Service.
I will now call your attention to a Sales-Service Room; 4_Cuiet place to take your customers to display your plans. This room should represent a display of information .cqncerning every side line handled in your store, as well 'as your up to date Flan Service. Therer should be a permanent arrangement of the material of each side line, io that any specific_ information would be at your finger tips when you want it, so that after you hav-e satisfiid your custo,mer with a house plan you can then sell himi *ittr ttti least possible effort the different kinds qf material vou handle. I have kn,own of dome store developing itre Sales-Service Room ,department to where a man. was employed permanently in placing information from this departlnent before the prospective custo,mers. Such a department, with a 9.99,4 s.alesman in charge, and a good tie-rip of advertising, will bring customers to your store. It is'un.i doubtedly better to have the customer come to your store than to try to take your Plan Service to him in your efforts'
(Continued on P'age 57.)
(Contin$ed from Page 46)
was for the law enforcernent bodies to have the cooperation of all the citizens in a city, in order to accomplish anything.
A. J. Russell, of San Fr.ancisco was a guest at this meet'i1rg, also Mr. R. A. Hiscox, from the same-city._ They both spote for :a few minutes to the bgys, giving-the11 an19u.tline of the plans of the new San Francis'co Hoo-Hoo Club, Num'ber 9.
. The meeting adjoumed at 1:30, and was followed by rneetings of various comm,ittees.
Displaying talent that was unsuspected, five members of the Los Angeles Hoo Hoo Club put on an act for the Southern ealifornia Retail Lumber Dealers' Ass,ociation, at the recent convention, that drew rounds of .applause.
Snark Rosenberg of the Los Angeles District Hoo Hoo, was. requested some time ago by Mr. A. E. Fickling, president of the Association, that the Hoo ': Hoo Ciub take some part in the elaborate entertainment program that was being arranged for their evening meeting. Mr. Rosenberg called in four bf his faithful lieutenants, an'd they arranged a two scene play called "Mr. Pip and I\{r. Pep" the two characters ihai hau" been mide famous by the "Gulf Cbast Lumberman."
The boys were well received, and u/ere congratulated upon their originality and ability.
Folloying is a copy of the progra.m 'card that was distributed to those attending the convention.
r-os ANGELPS HOO-HOO CLUB Presents
A One-Act Play
' Written and directed by the Cast. lime-Any time Scene
Mr. Pip, an old.timey lumber dealer
'Mr. C. S. Estes, J. O. Means Lumber Co. Wholesale Salesman
Mr. C. J. Laughlin, Long-Bell Lumber Co. Prospective Home Owner
'
Mr. Pepi a Building Material Merchandiser
Mr. H.'L. Rosenberg, Hipolito Screen and Sash Co. D.irector
Mr. F. A. Dernier. Lumbermen's Service Ass'n
for a wife, $ot one, and was divorced in four weeks, says that he is convinced advertising brin$s results, but is not dead certainthat it really pays.
I fContinued from Page 55.)
I to make " _:11.._ .In connection with a room of this kind, it Henry F. Kalvelage, prominent Northwest lufnbenoan I is a splendid thing to have a drafting board conveniently and president of th; H. F. Iialvelage Co., Of .portland; I placed,-so that when you have a customer whom'you can- Oregon, is now connected with the tro*., Lurnber Goi
| floor-plan they desire and when they fail to find it, they before going into business for himself, *"" " mill operaI usually want to move on, so,. if y.ou are competent to do a tor and later sales manager for the Eagle Lumber Ccim:
sketching there is st'f a good chance to make
, There are several mediums of getting a plan service be- formed as to the lumber requirements of the California
ally in )rour papers is good and bill boards brings in some results., The best of all is a walking advertisement, the satisfied customer.
Fourth. The value we receive frorn the use of a Plan Service.
The value received is very much like that received from most anything else we undertake to do. We take out just in proportion to what we put in.
It requires constant effort to follow up building prospects, and the ability and tact to sell them when they are ready.to build.
The Salesman of experien,ce will first sell the customer on the design and attractiveness of the house plan-and the cost. When you find a floor plan that suits the customer-STOPt--talk nothing else but that floor plan and show up its ,advantages
As a rule, if he is ready to build, you can sell him, and gnce sold, the Customer and home sells others, and on and on.
I have known of the duplication in the same ,community of numbers of house designs from the single sale. In actual experience we have made some very quick sales from our Service Room.
From, the systematic use an'd development of the Plan Department it is possible to increase volume, and show more profit, and at the same tirne render your customer a real service and your town a lasting benefit through the encouragement of building od better homes.
B. W. Cadwallader, president of the Cadwallader-Gibson Co. Inc., San Francisco, dealers in importes and domestit hardwoods, has left for the Philippine Islands on a twomonths' buSiness trip. The Cadwallader-Gibson Co. have large maho,gany operati,ons in the Islands and Mr. Cadwallader is making his annual trip of inspecticin of the 'company's various mill operations.
C. W. Osborne, of St. Ilelens, Oregon, manager of the St. Helens Creosoting Co., operated by the Chas. R. McCormick & Co. of San Francisco, is a San Francisco v'isitoir at the offices of Chas. R. McCormick & Co. Mr. Osborne is making a survey of "ereosoting conditions in California, and going over business rnatters with J. Walter Kelly, sales inanager of Chas. R. McCormick & Co.
Mr. Howard Thompson, manager of the Frost Hardwood Company, San Diegq entertained the. San Diego Hoo-Hoo Club, on November ?lst, at the new offices just' completed by his company.
Forty members of the club attended, this being twothirds of their entire membership of sixty.
The meeting was in the nature of a celebration of the opening of the beautiful new plant, recently finished, and the boys enjoyed a splendid feed. They indulged in sorr€; community singing, led by Mr. and Mrs. Wallace Moody, of San Diego. ,
Mr. Elwood Bailey, a noted globe-trotter and lecturer, entertained the meeting with a talk on "Confidence: and Cooperation in Business Matters."
These luncheons, uiuafiy held at the Maryland Hotel, are getting better and better, all visiting HoorHoo are invited to attend.
Mr. C. J. Laughlin, manager of the Long Bell Lumbeq Company, Los Angeles, was a guest of the club on thid dav.
A very interesting Concatenation marked the evening-of Nov. lSih, at Westwood, when under the direction of Sui preme Chaplain, Peter A. Simpkin, a. successful -initiatiorl. was enjoyeh by thirty-five kittens, thirty from, Westwood and fivi irom Susanville. Four old cats gathered also a.i the meeting, to again have their whiskers trimmed and' sit on the fence.
C. E. Priest, l4DI, an old Hoo-Hoo of the early years of' this century was Snark and was assisted by the following
team:
Senior Hoo''Hoo--R. P. Clark.
Junior Ho$Hoo--P. A. SimPkin.
Boium-E. G. Scammon.
Tabberwock-H. E. GouPh.
Scrivenotor-J. T. Shaw.
Custocation:J. Rookaied. Gurdon-F. L. Walker.
Four of the Westwood kittens were "eye-opened" ahea([ of ti'm,e to fill in the stations, qnd a very. excellent pidco d,1r work was done by the team,on tlre !$ youngsters' it'
Mr. Priest was elected to sCrve as Vicegerant for thi fiscal year, and they also decided to'inmediately brganiz{ a Hoo-Hoo Club.
MILL MAN WANTS POSITION
Thoroughly experienced lumberman desires to locate position. Has had 35 years experience in the western game. Practical in all lines. Prefers work in the manufacturing end, or as a yard foreman, etc. Address, Box 57, care California Lumber Merchant.
ENGLISHMAN WANTS OFFICE OR SALES POSI.
TION.-Thirteen years experience with large Liverpool firm. Highest references. Address: Box, A T F, Care California Lumber Merchant.
DO YOU WANT TO SELL?
Havc Buyen Waiting. DO YOU WANT TO BUY?
Hevc good paying yard, good location in Lor Angelcr. SEE
They
\f,/e manufacture the following gradee in all clear, all vertical grain rhingles.
You can sell your customer 6-2 Perfect Shingles at $l.OO per M more than your price on Extra *^A,+ Shingles and if he will lay the Perf ects 5" to the weathe, which is a safe exposure, he can use Perfect shingles at lesc actual cost than the Extra sAs Shingle laid 4yz" to the weather.
Sell the 24" Royal Shingle at $14.O0 per M more than the Extra'&As and by exposing them 7r/rt', which is the standard exposure, he can cover lOO sq. ft. at a cost of only $O.58, more but have the best shingle roof posrible to make.
LET US PROVE THESE FACTS TO YOU.
Are you interested in getting something for nothing today? Have you met our philanthropic friend who "just wants to build up volume" and is willing to cell you at "cost" jurt to "get your account" ?
Have you ever wondered why anyone desired to '!uet awap dollan" and take a great risk in doing so when the banLe werc still paying 4{o?
Probably it ie perfectly all right. There may be eom.ething we don't understand. Perronally, we are of the opinion that a firm that makes an honert product out of high grade materials; that employe ckilled workmen; that worka with and for it: dustomers; that maintains the highest bucinear ctandard in all it transactions; ir entitled to an honest profit. We believe that only on ruch a healthy foundation can a firm proeper and grow, building up itr own business and the businers of its dealer:. -. -.,
On guch a basis ie built the value of a trade mark.
(Add.ress all correspondence to Pratt-LI/arner, P. O. Bor 6%, Arcad.e Station, Los Angeles, Cal.)
You can ntake a nice, substantial, clean,legitimatc proft without inteasing your ouerhead, and in addition render a real seruice to tour cu.ttomers, by handling Pratt-Warner's built in products. Write today for our proltosition.
Shipping Weight 35 lbs.
Inselt the complete frame between two studsr run a the upper door in'ihis ,-il casing.
DISAPPEARING
AND IRONING BOARD COMBINED
Shipping Weight 4o lbs.
Install as above. A real time, money-l and space saver. Ideal for apartments or small lromes,
withAdjustable Shelves and Plate Glass Mirror. Made to set in or against wall.
