Because the Blue Diamond plaster mill is ilose to your market you can always have fresh, uniform plaster at the lowest price, and without choking your warehouse with excess stock.
by
Dottglas Fir card.. Made of tlrc real zvood, they show the beautifttl grain and terture. 250 Cards 500 Cards
lfi)0 Cards
In this net price list we have deviated from the' old standard form and have made some chan$es that should receive your attention because they mean additional profits to you
OUR THANKS!
To those, Who, have al;ways made us their source of supply, we Pleclge loyal servlse'
ouR QUESTION!
To those who took the hint and- elected^us their source of t"pptv tiartittg 1925, did we make good?
OUR CH.A.LLENGE!
To those who do not make us their source of supply, we dare you to try us !
On every hand one can hear the predicion that "good timer will come this Fall" and it bringr to mind the three words that a large four manufacturer has hammered in the minds of the American public for years-"\il/hy Not Now."
Things are in much befter condition than they were two weela ago, and two weekr go it was a happy fact that everything was pointing to an end of a number of the dirquieting factorr that had put so many lumber mindr in the dumps.
In Southern California-the retail lumber busineac ir on a better basis, from many angler, than it has been for years, and the dealerr feel that ttrey have fin"lly come to a point where they can anticipate a living profit from tfteir lafec. It is a sad fact, nevertheless tnre, that lumber was being eold to the contumer at prices way below actual colt, and therc prices were being made for a period of time to bring serioue thoughtr to many. This right at a time when the wholeeale market war in precariour conditionn the millr themrelver quoting ridiculous pricea, a mad scrarrrble for buriness from producer to couurner, witt no one makins a profit.
Thie warn't jurt a happening. .Th" blame had to be rome-
where, and from recent developmentr, the said blame har no doubt been placed, and things have been changed.
The building permitr at Lor Angeler will totd fifteen million dollars for the month of March. Thir surely ehows some of the ttAfter t'he Assesror comest' boom.
Shipmento at San Pedro, to the night of the 28th, were a little over one hundred and twenty million feet. The docks have been cleaned out of a conriderable arnount of stock, and the rernaining arnount b not abnormd.
A telegram from San Francirco dirclorer that the Fir market around the Bay has been improved conriderably in the part two weeks, both cargo and rail. The report datee that commonr are erpecially rtrong, and that number three rtock ia in demand. The Redwood market in the northern part of the rtate ha.c rhown imprrvement while the California Pine demand is highly ratiefactory. Building in San Frencisco and other Bay pointr is booming.
The San Joaquin Valley dealerr are looking for a good aum.mer and fall leaaon, and are buying etockr ar they need them.
J. C. Ferger and All Other Officers Re-elected
J. C. Ferger of the Swastika Lumber Company, Fresno, was re-elected President of the San Joaquin Valley Lumbermen's- Club, at the annual meeting held Siturday, March ?f;th, at the Californian Hotel, Fresno.
Elmore King, King Lumber Company, Bakersfield. was elected to succeed himself in the office-of Vice-President, Frank F. Minard, C. S. Pierce Lumber Company, Fresno, was re-elected Secretary, and Joe Martin, Fresno Lumber Company will again serve as Treasurer.
_ It was a splendid Convention, attended by a large major- ity of the members, and a number of guests.
President Ferger called the meeting to order at noon, with a short welcome address. He introduced Mr. Ioe Cuneo of White Brothers, San Francisco. Mr. Cuned is very clever with a number of Italian impersonations rvhich he gave to the delight of the meeting.
\4r, Ferger then spoke of the two great losses recently suffered by the Club, in the death of Mr. H. F. Brey of Porterville, and in the more recent death of the seCond eldest daughter of Mr. Elmore King. Resolutions of sym- pathy were adopted by the Club and were forwarded to the bereaved.
Mr. D, S. Ewing, an attorney of Fresno, was the principal
speaker, using as his topic, "The Future Development of the San Joaquin Valley." Mr. Eu'ing's talk dealt *ith various problems, transportation, co-operation among the business men and the farmers, the need of educating the public in all lines of business, and he spoke at length of thi surveys that have been made by national economists.
President Ferger introduced Phil B. Hart, managing editor of "The California l-umber Merchant," who made a few remarks about conditions in Southern California, and what, in his opinion, would be the effect on the Valley, of the coming prosperity for the state.
A. W. Heavenrich of the Madera Sugar Pine Company, Fresno, made a short talk, complimenting the Club on'their splendid activities, and commenting on conditions in the east, as he found them on his recent trip. He predicted much better business conditions, on the Pacific Coast. by fall.
Mr. C. R. Tilson of the Modesto Lumber'Company, Modesto, was called by the President for a few remarki. He resented the word "venerable," as used by Mr. Fergeb in the intloduction, saying that his gray hairs belied his actual age, and ideas.
(Continued on Page 8.)
In the past three years the Nettleton Lumber Company has shipped over two hundred and seventy-five million feet of lumber into California. This volume has not been concentrated within the "bull" market periods, but has been a steady, regular operation to take care of their customers' normal requirernents. The volume has not materially changed because California prices were temporarily out of line with other markets. The bitter has been taken as well as the sweet.
The California retailer, we believe' appreciates the stability which this indicates; the permanency of such a mill connection; the safety and dependability of such a source of supply.
Prices are always consistent with the market!
Take the Fir market, for instance.
These Fir manufacturers in the Northwest seem'to be running around in the same sort of circles that the southern pine forks were doing fifteen years ago.
- The_y- are selling plenty of lumber. All through the year you hear them report that the trouble is that too much lumber is being produ-ed. Tlie Pirie folks did the saine thing for half a generation.
But when the end of the year rolls round yo,u discover that they sold all their pro- duct. ft's that way every y-ear-. So it wasn't really too much lumber'at-a"t ;i-;: It was too much- competition, too little .good merchandising effort, too little "ottf,autt* in each other, and too little respect- for thlir own business. -That was the whole ;;;y. It used to be that way in the South.
The fact that things have changed in_the South is really due in very small measure to the Southern lumbermen themselves. It was the cuttinj out of tfre'miits, th" "nto- matic reduction in wild c-ompetition that resulted there-frolm, and the rafia-efimination of Southern Pine timber from sight, that brought Christianity to the tumber industry of the South.
^, , Th" other,.day l^saw. some prices that were quoted on timbers, delivered in Tulsa, Oklahoma, both on Southern Pine and Fir, sami items. The Fir prices delivered in Tulsa were $14 a thousand feet lower than the MILL PRICES of Sorittrern Fi*. f fr".'u heard directly- of still greater spreads of prices of late in Northern "o*pltiti* ierritory, between Southern Pine and Fii.
In ever_y case that I heard of Fir could have been sold for from $10 to $20 a thousand feet more than it actually IID selt for, and still get the busines".So yio- see, it isn't overproduction that makes the trouble. The Fir rien are simply cuttine the throats of one another,.jl* ": in-tho-se_good (?)-old days the Southern bit" -er-rsea to-ao; ana Just as in still further back days, the Northern Pine producers used to act. It just seems to be a lumber trait.
.The-mill price of Fir is TOO low. It is too low figured from any and every possible angle. rrt is too low primarily becalle the present pric-es cannot postiUty covei ihe cost 91,,T-Tll1:turinq Fir lumber from Fir tim6er at piesent timber pti""",'of"""ti"g "ori., seurng costs, and general cost of doing business.
And it is too low for the-very- simple reason that the Fir producers themselves sell it at that price, and that is all there is to-it.
D3n't let anyone tell you-that- it is the fault of the selling departments of the Fir manufacturers. Nothing of the kind. They uied to try and p-aqF tire buck the same way to the salesmen in Southern Pine regions, ind it nevei was irui. Never.
All the trouble that ever was in the Southern Pine business in the old days; all thc trouble there is in the Fir'business today; and all the trouble that will co-e io the Fir business in the future, can be traced witiout'the aid oi a business a"ii"ii"eiigrti uact to a single source-the executive departments of the Fir industry.
. Solving the-problem? Ah! There is a big and important question. It would require a book to handle it._ But more- vision, co--ope-ration, nierchandising, satesmat s*p$d more of the Golden Rule in business-are thi fundamentals.
.. There are signs of hope in the Northwest Still somewhat remote, but signs just the same.
(Continued from Page +)
^ A.J. (G.ur) Russell of the Santa Fe f,umber Compailr. San l.-rancisco, was then called by the president, ,erponi_ ing rvith a number of good storiei, keeping the meeti'ne in an .uproar- for quite a time. Gus was 'in ?ne form. I-r, a serious vein, he- commented on Mr. Ewing,s aadre.s, coml plimenting th.e Club for having secured thi; .pi;;die;p*-k- er and charging them to rvatdh carefully any develonment that mrght materially affect business ionditions in' their respective communities.
. President Ferger adjourned the luncheon meeting, thank_ lng the speakers and guests- for their attendance an"d calling the executive session to order.
In reporting for the Nominating Comirittee, A. T. Russell stated that after careful and rong consideration, "tt " .o-- mittee recommended that the piesent incumbenl in- tL presidenry be re-elected, ,'ancl be given a chance to make go-od." -,The committee then ofieid nomination, io;-;i,-; other offices, all the present holders, and after tt
tions had been declared closed a ballot disclosed iheir unanimous election.
Mr..Ferger.thanked the Club, stating that this would make hrs tourth term, and that in accepting, he did so with the pro-viso t_lrat it would be his last. ^ Ffrnk Mi;"rd ;i;; thanked the Club for their confidence in him, i, *"L;rg il; secretary.for the thirg_ y."r. l\Ir. Eing was not p.ese"rrt at the_ meeting. The Nominating Com--mittee .orlr;ri.l- oi A.J. Russell, chairman, George Eurnett and A. W. Heaven_ rich.
. A letter was read from A. L. porter of Spokane, inviting the Club members to the September go'o Hoo'A;;;;i at Spokane.
Mr. F. Dean Prescott, o_f the Valley Lumber eompany, leported for the Cement Committee. - In his ..rnr.t i -M'rl Prescott stated that the invasion of foreign ;;;;;t l;
Northern California, especially at tide-water points, might make a difference in the present situation. He stated tf,at he knew of cases where ihe price differential had been as -u..h.as.forty cents per barrel, between the foreign material and the local prod-uct. He stated that this pricJadvantage was somewhat offset by the extra trouble ln the sack riturns, etc., but that thirty to forty cents was an amount to tempt many dealers. He suggested that the manufacturers had seemed favorable to a closer co-operation with the lumber dealers. Mr. Prescott also told ol the killing of the two bills at the State Legislature, the bills concern-ing the Mechanics Lien Law.
It was decided that the San Joaquin Valley Lumbermen's Club would conduct a _joint meeiing of tfreir body with the Sacramento Valley Lumbermen's-Club and the eentral Valley Club. A committee composed of F. Dean Prescott,
J. C. Ferger, W. T. Baird, R. O. Deacon and J. G. Ferguson was appointed, and instructed to invite the two other clubs to th.e meeting, as guests of the San Joaquin Valley, the meeting to be held some time in May.
The meeting was adjourned at 4 P: M.
Those present were:
J. C, Ferger, Swastika Lbr. Co.. ......Fresno
F. Dean Prcscott, Valley Lumber Co.. .......Fresno
C. R. Tilson, Modesto Lbr. Co.. .....Modesto
D. S. Ewing ....F'resno
A. W. Heavenrich, Madcra Sugar Pinc Co.. .,Madera
S. P. Ross, Ccntral Lbr. Co... ......Hanford
J. E. Holt, Dcacon Lbr. Co.. .Lemoorc
J. F. Wright, Brey-Wright Lbr. Co.. .....Portervillc
A. H. Kelly, Kclly Lbr. Co.. ... .......Visalia
H. N. Kofoid, H. C. Kofoid Co.. ... ......Caruthcrs
p. I. Eyma4 Western Lbr. Co.. ....Reedley
W. B. March, W. B. March Co.. .....Ivanhoc
V. G. Schocneman.. .....Selma
Chas. Schaffcr, Citizens Lbr. Co.. ..Kingsburg
E. P. Ruth, Reedley Lbr. Co.. .......Rccdlcy
A. E. Johnson, Laton Lbr. Co.. .. .,Laton
(Continued on Page 16)
In selecting the lumber for our window screens and screen doors we have chosen california sugar pirr", b."*;; il-gi;." the ultimate u-ser better service, longer life, a better window ""r..-, or screen door than with any other lumber we can buy.
True, there are cheaper woods, but they are inferior. Hipolito products are built to a standard of quality thai gives the highest value to the user. By reason of quaniity irod,r"t-ion and siandardized methods ure are able to put them out at a price that meets competition.
Bulletin No. 299, UniversitY of California. entitled, "The IJse of Lumber on California Farms," bY Mr. Merritt B. Pratt, formerlY at the Forest School, UniversitY of California, and npw State Forester for California, says :
Member Mills:
Albton Lumber CompanY
Caspar Lumber ComPanY
Dolbeer & Carson Lumber Co.
Glen Blalr Redwood Co.
Hammond Lumber GomPanY
J. R. Hanlfy Company
Hobbe, lVall & Gomtnny
Holmer Eureka Lumber Co.
Ilttle Rlver Redwood Co.
Mendoclno Lumber Co.
Northwestero Redwood Co.
Redwood Monufacturers Co.
The Paclflc Lumber Co.
.Unlon Lumber Company
"If it had no other merits, Redwood would deserve a wide use on the farm because of its great natural resistance to rot and fire. Heart Redwood when placed in contact with the grourid should have an average lifb of 25 years, whereas some other native woods which could be bought a little cheaper, perhaps, rot out in a few Years. The durable qualities of Redwood should be taken adaantage of bY the farrner in hi's choice of wood for such uses where all the conditions fromoting decay o,re present."
"The fire hazard on the farm is high because of the presence of large amounts of inflammable material, carelessness of emPloYees and the lack of fire-fighting facilities. Redwood is particularly well adapted for buildings subiect to fire erposure since it is hard to ignite and, slozu to burrl,, ard fire's are easil,v e rtinguishe d."
Redwood for Silor
"Redwood is an excellent wood for Silos because of its durability, small amount of shrinkage' and non-conducting properties. A Redwood stave silo should last at least T yearc, and for its cost, is very economical as compared with that built of other materials."
Sell Redwood to your farm trade for surest satisfaction, truest economy and steady profite.
I am told that whereas some vears aco 85 per cent of the material entdrine in-to the construction of a building, was limber, -today it runs only from ten to thirty per- cent, or an average of about fifteen per cent. This means that in the old days. where the material for a building cost a hundred thousand dollars, eighty-five thousand dollars of this would - go to -the lumber interests; whereas today, but fifteen thousand dollari of this.represents the lumber used. From the great variety of materials other thau Iumber now used in building, it would seem to me that we have reached a point where the lumberman should change iris business and become a dealer in Buil-ding Materials, rather than a lumberman.
I can understand why a producer of lum- ber should be interestid primarily in that product, and would discourage thi sale of materials used as substitutes, but I have never been able to see why a dealer in buildin^g materials should be prejudiced in favor of lu-mber, and should discourage the use of other materials if they paid him as good or a better margin of profit. As merch--ants handling building materials, it seems to mc to be logical that you should supolv vour customers with the kind of matiiiit ihey
(Continued from the March 15 issue.)
desire and for which a demand has been created. l'his, regardless of how it afiects the manufacturer of lumber. I am assum- ing now that you are a merchant and have no_personal interest in manufacturing.
The live shoe merchant who is aiake to new development and new products, does not refuse to handle shoes with rubbei soles because shoes formerly had leather solei nor does the real estate agent refuse to sell cement, stucco or brick houses because for_ merly.the buildings sold were of frame con- structron.
, I think many retail lumbermen have in the past allowed their prejudices along this line to influence them to a-point where- thev have actually lost money.Just how fai-'a lumberman should go in handling other Itnes, ls not tor me to say. Many consider_ ations enter into this, such as locaiiorr. eouio_ ment, materials demanded in a paitiiular locality, and last, but not least, his reliiion to and with other merchants, particulartv in small towns. But logically; t ;;;-;; caters to builders and supptiij material for building, should handJ" ihe ""rio"s lt"-s and lines used in construction; "na-irr-""" event, it would seem to be a 'shori_sish;"d policy to refuse to handle certai" ii"i?--t"_ cause they take the place of lumber. For,
whenever there is a demand for these other materials, somebody will supply them, and you will have accomplished little or nothinc by way of promoting the interests of thi lumber producers, but you will have thrown a.way th-e opportqnity of making a substan- tial profit.
Saleomanship
An address by a salesmanager without some reference to salesmanshifl would be in-complete. I have no sympathy with some of the ideas of salesmanihit th;t have been encouraged during recent years. I have no rrse for psychology as applied to salesmanshrp, and. as taught in some of our schools, and particularly by correspondence courses. To my mind, the thing thlt is fundamental in salesmanship is chalacter. I would not rvaste time on a salesman who was not clean and. honest -and upright. No successful ousrness, so tar as I know, was ever built up on staple products, on the basis of "strong-arm" methods or,'high-pressure,, salesmanship.
Teach your_ men that salesmanship con- sists of intelligence, industry, and enthus- iasm, with a sincere desire to be of serv- ice. A man possessed of these qualities. -who knows his merchandise-who wili (Continued on page 14)
In proclaiming American Forest Week, I desire to brins to the attention of all our people the danger that comei from the neglect of our foresis. -
For several years the nation has observed Forest Protection Week. It is fitting that this observance be enlarged. We hav-e too fre_ely spent the rich and magnificent gift lhat nature bestowed on us.- In our eagerness to use ihat giit we have stripqed our forests ; we have permitted fires- to lay waste and devour them; we have all too often destroyed the young growth and the seed from which new forists might spring. And though we already feel the first grip <if timber shortage, we have barely begun to save and ristbre.
W.e. ha-ve passed the pioneer-stage and are no longer excusable for continuing this unwise dissipation of J great resource. To the nation it means the lact of an elemental necessity and the waste of keeping idle or only partly pro- ductive nearly one-fourth of our soil. To ouf forest-usine industries it means unstable investments, the depletion o-i forest capital, the disbanding of enterprises, and the decline of one of our most important industrial groups.
_ 9ut forests ought tb be put to work'"and'kept at work. I do not minimize the obstacles that have been riret. nor the difficulty of changing old ideas and practices. We must all p-ut our hands-to this common task. It is not enough that the Federal, State, and local governments take thl lead.
There must be'a change in our national attitude. Our industries, our landowneis, our farmers, all our citizens must learn to treat our forests as crops, to be used but also to be renewed. We must ltarn to tind our woodlands as care- fully as we tend our farms..
Let us apply to this creative task the boundless enersv and skill we have so long spent in harvesting the free eilti of nature. The forests oT ttre future must fe'sia;;d iJd";. Our children are dependent on our course. We are bound by a solemn obligation from which no evasion and no sub- terfuge will relieve us. Unless we fulfill our sacred re- sponsibility to unborn generations, unless we use with Cltilu-de and with restriint the generous and kindly gifts of Divine Providence, we shall piove unworthy guardTans of a heritage we hold in trust.__\o*r Therefore, I, Calvin Coolidge, president of the United States, do recommend to the"governments of the various States to designate and set apait the week of Aoril 27 to May 3, inclusive, 1925, as American Forest Wiek. and, wherever practicable and not in conflict with State law or accepted customs, to celebrate Arbor Dav within this week. And I urge public officials, public bus-iness associations, industri4l leaders, forest owners, editors, educators, and all patriotic citizens.to unite in the task of forest conservation and renewal.
In Witness Whereof, I have hereunder set my hand and S?u1"4 the seal of the United t,1:._ to_be affix-ed. CALVIN COOLIDGE.
/ruisf on Getting " K L D" Brcnd
Costs no more than inferior brands. It is band' sawn, always up to grade and of proper thicknesses.
Our woods are all'manufacturcd ia Our Osn Brnd Mlllr frm Our Own Tlnbcr in the philippine Islaadr.
MANILA, P. I.
2r Broedway, Now york, ^Y i: Xi,itf.iL Brds., r..or Anrcrc, cdrr. W. G. SCRIM, U. S. Rcprcrcntrdvc
We have a wood for almost every conceivable purpose for which wood can be used_. -Informaiion regarding-"iiFfiiflp: qr3_e^_yqo_ds^ -will be gladly given. Wiite to- our LdS ANGELES Office.
Above is a night view of the Long-Bell Fir manufacturing plants at -T-ongview, Washington, as they appear from th.e Oregon side of the ColumbifRiver, appioxiiiately one mile away.
The various units of the plants are lighted with the equivalent of. 7,300 100-watt hmps.
Common sense is all right, but remember that there are several kinds of common sense, and some of them are too d-d common.
tfirt*
There i, or,. formidable reason CHANDISING is objectionable to means WORK.
why MODERN MERa whole lot of men: if
"Philippine Mahogany"
, (Continued from page 10) work hard, an<i has some naturai aptitude for selling, will make a success. The average course in salesmanship has little value to the average man and I would not encourage my employees to spend their monev in this way, but I would encourage therir to read business articles published in Trade Journals and the popular magazines and weeklies.
I would stress the fact however, that more and better salesmanship is needed in the retail lumber business. The men who have to do with selling should know more about their products and should endeavor to secure business on the basis of what thev have to ofier of value, in the form of ma-- terials and service-not as is so often done now-on the basis of price.
What I have said heie applies in the sale of lumber, but it applies even more to the sale of other lines. A regular course of training should be undertaken to familiarize the men with the various products and their uses, and where possible, the services of factory representatives should be secured to help in this work. Most manufacturers would gladly assist through their local rep- resentatives. A course of training given the men along.these lines covering a period of a year would do wonders for you in increas- ing your sales and in getting-your business on a mcre satisfactory basis.
Many other matters mieht be taken uo but there is not time for-their discussion. The following occur to me, or.have been suggested as matters worthy of mention be- fore this body:
Membership in and co-operation with this association will hetp you and your l)usrncss lrvery bus_iness should have a definite pol_ icy on which it is operated, and this poiicy
should not be changed with every turn of the wind. Moreover, every employee should be thoroughly grounded-should ihorouehlv understand, and believe in this policy.
Prompt adjustment of compllints.
Frequent meetings of men engaged in the Duslness.
Meetings with your competitors-not as a matter- of fixing prices but to promote good fellowship and confidence in each other.
The ^ members of your organization who come in contact with the public should be thoroughly informed as covering everv fea- ture of the business so that tfiey miv be able to give reliable information tir proipec- trve customers.
More consideration should be given to the financial and moral standing o'f the. contractor.
Teach your customers to be economical in the-ir. purchases; Where a cheaper ma- terial will serve the purpose satisiactorilv. this could be explained to him.
Farmers should be encouraged to Dursue lines of activity which will b-ring thim an assured incoms every month of the vear- such as poultry raising-butter miking, cheese making, etc.
When prices are.high, carry small stocke.
Lonnne your buslness to an area that can be handled economically and where you can give Service.
Watch the small details of your business as well as the large ones.
Avoid waste as much as you possibly can, both as to merchandise and unnecessaiy ex-pense.
Re^ad carefully, information sent you re- garding prices, market conditions, ind the goods you are handling.
Supply information regarding items such as hog feeders, chicken coops, etc., which
22 | Kerckhoff Bldg. Los Angeles, BDwy. 0843
CARGO-Fir, Redwood, Suger Pine-RAIL
'We can always Eupply Fir Col"umns and Drain Boarde from stock
can be made from stock that would otherwise be wasted.
Concentrate your buying. You will makc more money- in the end by buying from a few responsible and reliabie concdrns who gp,erate. on a one- price system, than by "shopping around."
Advertise-. Let the public know what you have to sell.
- -Have a display room where the women folks can see such items as built-in fixtures of various kinds,-kitchen cabinets. hardwood floors, etc. Sell items mentioned above on installment plan, using the same form of contract as used. by department stores and furniture stores.
Too much stress is sometimes laid on new business and- not enough attention given to conserving the business you have. -
The Golden Rule as a F'oundation for Successful Business
Because of the limited time at mv dis- posal, I shall be obliged to compres; into a few paragraphs what I had intended should be the outstanding feature of this address, i. e., the importance of buildine vour business (if it is to last), on the bisi! of the Golden Rule. No better formula ever haS been or ever can be offered, for building a business that lasts.
May I quote just a line from one of the cleanest, most successful lumbermen that it has been my good fortune to meet:
"There is no better foundation on which to build a business that lasts, than the Golden Rule. A lumberman should sell hirnsetf first, to his employees, second, to his com- petitors, and third, to the general public.',
To do business on the basii of the -Golderr Rule, means that you will give your cus- tomers a square deal. That you will be
(Continued on page 18)
was instantaneous.
After our first announcement regarding this superior piece of built-in furniture (manufactured and diatributed exclusively by ur), live dealers throughout Southern California quickly evidenced their interest.
The Anderson Disappearing Breakfast Set has marry advantages over any other ret yet put on the market. It is light, easily installed, economical in cost, ir ttfool proofr" antd yieldr a good margin of pro6t to the retail dealer.
ANDit is rold only through the retailer.
Let ru explain our merchandiring plan, how yqu Gan materially add to your ralee with this line.
"manufacturers of doors, sash and intirior tuood.uork of eaery description from any kind of wooil required"
(Continued from Page 8.)
Mr. George B. Maxwell, well known in Southern Calitg.njq through his association the past two years with W. W. Wilkinson, in the wholesale firm of Maxwell & Wilkinson, at Los Angeles, has just announced his retirement from this partnership and from the wholesale business, to devote his entire time to his recently acquired retail interests.
Mr. Maxwell has purchased an interest in the Brace Lumber Company, near Alhambra, which concern is managed by Mr. Charley Brace.
The second yard in which Mr. Maxwell has become financially interested is the Riverside Lumber Yard, on Riverside Drive, Los Angeles, where Mr. E. T. Nelson is in charge.
A third venture is to be a new yard, at Beverly Hills, and known as the Beverly Lumber Yard. Mr. Maxwell owns this plant, which will be in operation about May first. He has secured a site and will begin construction at once. Incidentally, he is now interviewing applicants for the position as manager of this yard.
The Los Angeles office of this publication has hacl inquiries for men to fi11 the following positions : Accountant-I-os Angeles.
Bookkeeper-Stenographer-San Diego. Salesman-Los Angeles.
, Bookkeeper and general 6ffiqs man-Orange County. The opening for a salesman is a very dttractive proposition with a wholesale concern. Good salary, the main qualification necessary is that you know the Los Angeles trade.
Mr. Maxwell states that his active interest in the yards will be confined to his acting as buyer for all three, and in a general advisory capacity to the resident managers.
E. C. Miller, President of the Grays Harbor Shingle Company, Aberdeen, has been a visitor in California for the past ten days.
He spent some time at San Francisco, conferring with the S. E. Slade Lumber Company, and calling on the retail yards, in the interests of Red Cedar Shingles, going from there to Los Angeles where he made his headquarters with Mr. S. E. and F. M. Slade, who act as representatives for the Grays Harbor Lumber Company, in California.
America's most versatile hardwood, and one of the hardest of the hardwoods. Birch doors can be used with practically any kind of trim, as it lends itself perfectly to the production of any effect, particularly adapted to gray and brown acid staining, red or brown stained mahogany, walnut stain or natural finish.
'W'e manufacture veneered doors in all the hardwoods, such as gum, oak, mahogany and walnut, in a wide variety of styles adapted to homes, apartments, schools hotels, hospitals, and office buildings.
WE DON'T CLAIM THAT STARS ARE THE BEST SHINGLES IN THE WORLD, BUT WE DO CLAIM WITHOUT THE SLIGHTEST DOUBT THAT
Stars are the best Stars that money can bny. A sample car will completely convince you. And we claim that they make a better roof than any material other than wood.
Saginaw Clears, Perfects and Perfections are wonderful grades. We would like to mix some with your next order for Stars.
(Continued from page 14) fair to the men who work with you-will pay them what they are worth-will be considerate in your treatment of them-that you will be inteiested in their welfare.-and vou will be sympathetic and just at'atl times. It means also, that you will be as honest in your buying as you are in your sellins.
In dealing with a salesman representin? a houq! having a definite policy and a rigid one-price system, you will not attempt to have him deviate either from his'authorized
prices or the established policy of the firm. Many a good salesman his lost his job because of this sort of thing.
- .In dealing with your own employees, be krnd. and sympathetic, and helpful; keep- ing in mind that these men like-yourselves, 216 fiurnxn-have the same feelings that vou have and are interested in the same thines that you are. If they make mistakes. poi-nt them out kindly. If they are in trouble. show them that you are interested. If vou do this, I will guarantee that you will- be grven every ounce of effort, of loyalty, and
FIRST ANNUAL GOLF TOURNAMENT
HOO HOO CLUB NO. 9
CLAREMONT COUNTRY CLUB-OAKLAND
. APRIL 6, 1925
GOLF TOURNAMENT WILL START AT
1:30 P.M.
Tournament will be on Handicap Basis. All lumbermen invitedBring your Golfing Lumber Friends
INFORMAL DINNER AND ENTERTAINMENT
AT 7:00 P.M.
TROPHIES WILL BE AWARDED WINNER AND RUNNER UP SPECIAL PRIZES WILL BE ANNOUNCED LATER
For those not members of the Claremont Country Club there will be a green fee of $2.00. Dinner and Entertainment $3.50.
A BIG TIME FOR EVERYBODY
of enthqsiasm of which the individuat is capable.-i.think that Roger Babson, thl great statistician, hit the bull's eye when he said: "That the greatest forces in business are the spiritual forces," and as a foundation on which to "build a business that lasts." no better. can be found than that uttered bv the lowly Nazarene nearly two thousan? years ago:
"Therefore, whatsoever ye would that men should do unto you, do -ye even so unto them."
. Nearly every mill or factory has its stories and legends of unusual incidents- that happen from time to time. As. yeals pass the old timers often indulge in the "L remember" etc., and thise tales are told over and over. This story is not a legend, noi is the writer one of the old timers. It is interesting chiefly because of its recent date.
The Louisville Veneer Mills at Louisville, Ky., manufacturers of veneer and plywood, operate a complete band saw mill for the production of flitches, and for splitting logs to produce what is kn6wn as rotary cut half round veneer. Nearly all of their famous brand of Blue Limestone Walnut is produced by this method, and it was in connection with this that this somewhat unusual incident occurred. A 1.!y choice waln_ut log.was.dogge-d in place and _the carriage
A very cnorce watnut log was dogged rn and the moved forward smoothly and swiftly, the saw cutting its way thiu its way thiu the -very heart of tl_.e log. _Nothing unusual about t-hat, buf when rne very nearr or tne rog. Notntng that, but the_lo-g was "backed out" of_-the saw, and the loose "half" {ropped back back by the nigger, the sunlight shone full upon the freshlv Jawn face of the half log dogged to the carriage, and it reminded-one ol the half log reminded one of one of those cold clear nights there in Kentucky when a million stars are visible. From one end of the log to th-e other, sprinkled all over tle surface, shone hundreds of glittering spots, som-e large, some _smbll. {n _axe, was used to- chop. out one of the spots, and ii turned_ out to be lead, then one of the larger ones was chopped out and_when separated. from the surrounding wood, it was found to be a slightly flattened lead "Minie ball," the kind t a Iead "Minie that was used durinc the,p-eriod_of the civil war in this country. Considering the positioi of this ball, and some of the others close to the heart of thiiwalnut of of this-watnut log, the tree must have been well over a hundred years old. and when just a young sapling it had evidently been riddled with lead.
Mrs. J. E. Fraser, Secretary of the California Retail Lumbermen's Association, announces that Senate Bills 642 and.643 and Assembly Bills 581 and 585, which were amendments to the Lien Law, were all tabled in Committee during the last Legislature Session. The State Association carried on an extensive campaign to.prevent the passage of these bills. Those who attended the Legislature sessions and worked diligently to prevent the passage of the above bills were: C. W. Pinkerton, President of the California Retail
Lumbermen's Association, Whittiet; J. H. Shepard, Friend & Terry Lumber Co. and Chairman of the Legislative-Committee of the Sacramento Valley Lumbermen's Club, Sacramento; Herbert Stone, Manager of the Building Material Dealers Association, Los Angeles; Glen Behymer, Los Angeles; and Mrs. J. E. Fraser, Secretary of the California F.etaii Lumberm6n's Association, San Francisco. Mrs. Fraser states that of the eleven bills amending the Lien Law that were presented before the Legislature, only two passed, and these were agreeable to the State Association.
The nearest perfect
The Artistic possibilities of Upson walls and ceillngs- are unlimited
wall and ceiling material. HApllyvw svlilz\Ny
G. H. BROWN, President
H.r*"r, L. Rosenberg, immediate Past Snark of the Los Angeles District, presidld at the first Annual Past Snarks Day, at the Los Angeles Hoo Hoo Club luncheon, on March 26th.
Herman did it up brown, as he generally does, and the party was a huge success.
Seventy-five were in attendance. Herman first introduced Los Angeles District's first Vicegerent, R. A. Forsythe, who was given an enthusiastic "Nine," as the father of Hoo Hoo in Southern California. Brother Forsvthe made a short talk on the order, regretting that he wai no longer in the lumber business to be able to become more active in the various events that were held, and in which he was very much interested.
Dave Woodhead was then spoken of by the Chairman, and the president of the Club was called-upon to act for him. Brother Woodhead was unable to attind the meeting, account the serious illness of his brother. A very beautiful letter was read, written by Dave. and addressed to Herman. He said in part:
"I wish you would convey to the boys for me how much I personally appreciate at this time the many friendships which it has been my privilege and joy to form in my association with my fellow-lumbermen in Hoo Hoo. You will have a big meeting I know, and when we look back only three short years to the time when four or five of us gathered together in Hoffman's Cafe, we realize what Hoo Hoo has done in developing a true spirit of fraternity and brotherhood.
"Business is not so good these days but we have much to be grateful for in being permitted to be members of that great fraternity whose business it is to create homes from
the growing trees; grateful for being permitted to live in Southern Californial- and.to be graleiul for the weekly meetings of the brethren in the IIoo Hoo Club.', - Curtis Williams, the next Snark in this district, was then introduQed. He responded with some well chosen remarks on_the Order, as did the present incumbent, Frank Curran.
Herman had advertised- that he would produce a number of beautiful members of his family at -this meeting, all nieces. This was no doubt promptid by the huge sulcess made by Dave Woodhead list year, at-a similai meeting, when his niece appeared, and delighted the meeting wiih oanclng,
Herman's first nieces were two very agile and attractive young _misses about ten _years of agd w6o played various musical instruments, and sang-
At the drawing of the Attendance Prize, J. A. Thomas, the winner, was told that he would be awardld a kiss from Ilerman's favorite niece. The Chairman then introduced two more winsome young ladies, about five years of age, i.n_d Jack expressed all evidences of pleasure.- The youth- ful entertainers made a tremendoui trit with the- bovs. They_ sang and danced for some time and were given rounds of applause.
The Golf Committee reported on the coming Tournament to be held at the Hollvwood Country CluF on Tuesday, April 7th. Chairman Frank Connelly is expectine at least seventy-five of Southern Qalifornia'i best ind w-orst golfers to be on hand at this affair.
President Hart told the meeting of the action taken last week by the Board of Directors, 1n response to an appeal ,from Henry Isherwood, for relief funds, for the surviiors from the terrible catastrophe in Southern Illinois and Indiana. The Los Angeles Hoo Hoo Club sent Henry a check for $50.00, and the amount was fully subscribed at this meeting.
Jack Whitney was announced as chairman for the next meeting, April 2nd.
We know that size is not everything with either man or institution; ability to produce results being the true test.
But a good big man is always better than a good little man, and we try to combine quality with a size that assures you of our ability to give service.
This information is worth putting in your files.
'We operate three sawmills, producing fifty million feet of hardwoods, and eighteen million feet of pine lumber annually.
We cut over forty-four acres of timber land daily.
Because of equipment for that purpose' we can give you any size and any length of hardwood timbers.
We have facilities for re-sawing, planing, and kiln drying any kind of lumber.
And we certify our piid. in our lumber by putting our mark on every stick.
?Izes&tnnsWar,tWbD*si?;lr;ss
WHOLESALE LUMBER
I@I CET\ TRAL A.,ILE tNG I-OIS ANGEI.^ES. CALIFOF'NIA
J. H. BA)ffER & CO.
WHOT^ESALE LUMBER
Polcr-PilcrJrcorotcd Mrtorid
Ceatral Bldg. lRinity 6332
VArdLr E MARK W. LILLARI)
WHOLE AI.E
Southcn Gliforair Dirtributor
ilic.ohi Doc MfS. Co., Portlend, Orcgor W'litncr frdtror-6., ittUnqscrqirr, Nl I.
rI Ccrtrd Bldg. Lor Al3cler. Crt
515 Hitlotreet Bldg. - VAndike 4GOs
Repreeenting in So. Cal.
Superi_or Oak Flooring Co, Helcna, Ark. Standard Lumbcr Co-,. Pinc Blufr.-Ark.
_ Howc Lumbcr Co., Helenan Ark.
Wm. Graydon Hardwood-Co, Gr"ibutg, Texar
Fn.
WENDLING NATHAI{ OO. PACIFIC LUMBER CP. IEDIOOD
A. L. HOOVER - 7OC Standard Oil Bldg. PHONES VArdt}c t$I? TUctrcr lt@
711 VAN NUYS BIDG"
TRinitv Z59l
By Jack Dionne
Not since the Forty Niners looked for the first time upon the great forests of California, has there ever been manifested within this state one half the interest that is now stirring on the subject of the forests-particularly with regard to their replacement.
It is the big subject of the hour. Which shows how quickly interest in such things develop, and to what poini enthusiasm may be aroused. For the lumber manufacturers and timber holders of California have found the subject a most directly fascinating one.
Not long ago the famous forest scientist, Dr. Schenk, came to California. He sat down with a bunch of cali_ fornia lumber manufacturers and timber owners, and spoke a mouthful. And when he had finished had given them food for thought that rapidly grew into a tide of discussion.
So the other day there was a big called meeting of the lumber manufacturers of the state, and there was a big discussion of Dr. Schenk's statements. Some of it was behind closed doors. Some was in the open.
And when it was over the tide of interest in the subjcct had increased and multiplied- It witt be said, when the history of the lumber business in California is written, that the reforesting of the state forests began really from thc day Da Schenk spoke his piece to the lumber men.
And what Dr. Schenk did was simply to turn upsidc down and topsy-turvy the previously prevalent ideas concerning the re-growth of California timber on PINE LANDS. Please understand that this particularly applies to this species, for the reforesting work of the Redwood people seems built on a solid foundation. With S0-yearold Redwood second growth timber measuring more than 100,000 feet to the acre, it may well be said that Redwood re-growth is a success.
Dr. Schenk told the pine men that in the first place pine was difficult to grow, was comparatively slow of growth, and that they were foolish to try and make pine grow when the original stand is cut. He said to gtow White Fir. It is a fact that White Fir springs up everywhere on the land where White Pine has been cut away. It is the volunteer growth. It grows much more rapidly than pine, is much easier to grow and care for than pine, and is a very valuable wood. The market on it today isn't much, but twenty years from today it will be wonderful. White Fir will make lumber and timbers, and what is much more, it will make WOOD PULP. So quit trying to grow pine on your pine lands, and grow White Fir, said the famous forester.
(Continued on Page 26)
HERE is a logical, practical way to do everythin-g7 even the r.-tolfittg problem has become a simplified, economical operaiion due to the completely satisfactory development of Pioneer Yosemite Asphalt Shingles.
These practical shingles eliminate the old, wasteful method-of re-roofing. The mis-spent time ind efiort to tear ofi the old shingles, clean them up and haul ih"- away is now a needless expense.
Pioneer Yosemite Asphalt Shingles go right over the- old wood shingles without an hour lost ln t.rr"""J"ury preparation. This alone effects a bis s.virre. but their real economy is the result of long, trouble-fre€ servi-g; M"i. of red, green, blue, black or golden brown crushed stone, from Yosemite, laid-over a high quality asphalt base, -their protective armor and natural colors are as enduring as the stone itself.
All lumber, building material and hardware dealers sell them_ becaus-e they are in gr"ui d.*uttJ fot new roofs as well as for economical re-roofing.
The sawmill of the Modoc Lumber Company, which is now.controll.ed by the L. B. Menefee Lumbir iompany of Portland, will reopen soon. Both the sawmill jnd -the planing mill have been completely overhauled. The saw_ mill has been electrified. Dry kiln facilities sufficieni to handle the shop and selects allo have been added. . The Mgdgg plant is equipped with a jig gang-saw. The logs are sta,bbed to a square cant on the head rig, and then run 1!1o^rgh the ga-ng-iaw. The plant is expecled to turn out 12.O@0 per shif.t. About 100 hen will bi emploved at th.e.mill, planing. mill, dry kilns, and in the yard whin the mlll rs tn operatron.
The logging camp of the Modoc company, with a force
Floori
Manufactured By
And Dirtributcd By
315 Produce BIdg., Los Angeler BRoadway 1496
S^A,MUEL
of 100 men, is at present turning out sufficient timber to run the mill one shift.
The Pelican Bay Lumber Company have started both shifts in its mill. The mill, wittr its two head rigs and double horizontal resarv, will ar.erage better than i60,000 per eight-hour shift.
A very high percentage of last year's crew is in the mill qgain, for Pelican holds as many of its men as possible during the Winter shutdown.
Ed Rideout is day foreman. Earl Tilton will have charge oi tbg mill nights, JoL" Dreher and Jack McCand_ liss, on the big rig.,.and Alex Tilton and Hariy Asplund on the pony .rig, will sarv again this season, peiiodically cnangtng shttts.
-The sawmill plant of the Chiloquin Lumber Company, rvhich commenced operations Marih 2nd, began receivins lggular.shipments of logs from the camp sii miles frori Chiloquin Wednesday. -Ground conditions slowed up the loading considerably. About sixty men are employid at the camp.
A very.considerable addition to the equipment of the compan_y- is the new remanufacturing plairt -and box fac- tory, which is now in process of construction. A matcher will be installed about April 15th and the company will run their own finish for the structure.
-Th_e.gqujn_ment of the plant when complete will consist, of a 54-inch band saw, a band rip, two taniem turn resaws, four cutoffs, a cleat machine, j handhold machine, and a two-color printer.
The Wheeler-Olmstead Lumber Company's mill is receiving r-egular shipments of logs from its camps on upper Iake, and unusually large cut ire being made. The riritt has been operatilg since the latter part-of February.
During the Winter repair period- Wheeler-Olmsiead installed a new carriage, which is equipped with air dogs.
Mr. John Woodhead, elder brother of David Woodhead, of Los Angeles, passed away at the latter's home on the afternoon of March 26th, following a short illness, a result of an operation performed at his home in Kansas City.
The deceased had been visiting in Southern California for a few weeks, going there after a prolonged illness, and his sudden death came as a very sad shock to all of his many friends in all parts of the country.
Mr. Woodhead was head of the Employers Indemnity Company of Kansas City.
in West Coast Forest Producfs,
"We have operatd a Miller Lumber Ca,rrier anet 3/2 ycttt and arc well ratirfid with it.
Unfortunately for us, within a week after itc arrival here, it nn ofi a high tramriay and'strained the frame-nevertheleg it has dwayr donJ good work and given us.but little trouble-
One thing, it is a very rapid operating machine anrd we can alwayr depend oi'it to ""co-ilirh a lot 9f woik-we feel that no on€ maker any mirtake when they buy a Millen
Yourr very trulyr'
COBBS & MITCHF-II COMPAIIIY
By Frcd K. BakerValretz, Oregon
SuPerintendent"Wc have many letterr of a rimilar nature from other satirficd cgr' tomers.
It dl comes down to the eftcient design, rtundy construction and prac' ii""t f"rt tn". which the Miller, t'ihe Ploneer Gar Lumber C.arrier, har to offer.
Write us for rpecifications and accurate dercription
HARSCH & MIttER, Manufacturers
East Side Mill & Lumber C.o., Dirtributore
PORTLAND, OREGON Improvements in 1924 model can be added to all eailicr modek in use
(Continued from page V2)
Then he hit them two more side-shpj. He said don,t burn your slash- Don't do it for four reasons. The soil under a slash fire is destroyed of plant growth value. The fire kills the young trees already growing, and makes the land under the fire unfit to grow more. Likewise, the slash furnishes shade protection to the your-lg trees, and shade protection is needed. So you have three good reasons for not doing the very thing that in the past the timber men ;vho considered reforestation thoughi immediately necesdYw. T,ikewise, said the Doctor of Forests, the rotting of rrt[e slash furnishes the ground with valuable soil ingr:eai ents that makes timber grow. And there is the fourtfr reason.
Do you wonder the timber folks are interested?
Watch for further and interesting developments along this line.
Herbert J. Anderson of the H. T. Anderson Lumber -C_oqpany, Portland, Ore., attended ihe convention of the National-American Wholesale Lumber Association at At_ lantic C^ity, March 18 and 19. Mr. Anderson visited New J.otk,. Chicago and other Eastern cities in the course of nrs trtp.
ABERDEEN, Wash., March 16.-It is announced here that the Northwest Millwork Association will convene in Aberdeen in June this year. About 150 representati"ii of 60 woodworking establishments in the n6rthwest are expected to attend.
CARL G. BOCK RESIGNS
MARSHFIELD, Ore., March 16.-Carl G. Bock. manager of the Stout Lumber Company of Oreson olant at Ngrth Bend, has tendered his -resignation To p'r"iia."i W. C. Ribenack. Mr. Bock plans Io enter business for himself. He has been with the Stout Lumber Company here for the last nine years.
TACOMA, Wrgh., March 16.-George T. Howe, promi- nent Tacoma lumberman, announces tEat the old'Morgan Lumber Company plant and loggi be reopened by the Howe-McGi Lumber Company plant and _lggging plant at Nagrom, irill be Howe-McGibbon Timber tompanv. The plant which has been closed for six years will 5e 'I'he.plan-t been years considerably enlarged and brought up to dite. The old plant had a capacity of 100,000-feet daily. capacity ilv.
COTTAGE GROVE, Ore., March |2.-Walter Wood- ard's nelv mill with a capacity of 75,000 feet, commenced operations yesterday. Coincident with the openins of the new mill, operations at {he old mill which has isimilar capacity, wer-e suspended, in conformity with the curtailment of production program of Coast'mills.
E. L. Bt'ttce, E. L. Bruce Company, spent a few davs in San Francisco during the month, on buiinass. The E. L. Bruce Qompany, with mills at Memphis and Littie Rock, are the largest producers of oak floorine in the world. Mr. Bruce, who makes his home in Los Angeles, conferred with R. S. Whitbeck their San Francisco represe4tative; while in San Francisco.
The Diamond Match Company, operating sash and door, millwork, box shook and afiary factories-at Chico and a sawmill at S.tirling City, supplied by extensive logging operations, will gauge its 1925 production on market c&aftions. W. B. Dean, manager of the California lumber op- erations of the company, innounces that if the demandis good- and prices fair, a total cut of 50,000,000 feet probably will be the goal.
That mark would necessitate a daily output of 250,000 feet, meaning a -day-qnd night shift at ihe mlll. The pres- ent production is 150,000 feet, with only a day shift- employed, but th-e.-higher figure can be attained-by putting on the other shift.
The Chico units of the company are well supplied with orders to be filled for several months to come lnd Dean looks for an active season to begin a little later in all lines.
The sawmill at Stirling City started operations on March 9th, the camps having started a few days earlier. The compa-ny is,constructing four and one-half miles of new logging railroad, running into the Inskip country. The present mileage of logging road from Stirling City into the-timber is about twelve miles. Next year it is planned to build an additional five and one-half miles of track.
To the four new logging engines purchased last year has been added another n-e"* loggi"g enlin'e of the heavy type, with two speeds. The company has done away wittr bdild-
ing chutes, and is ,ro* oring skylines, having three in op- eration at present.
The sawmill has been given a general overhauling and many minor improvementi made. -Fortv-five new ooitable bunkhouses -have just been completed for use in thi camps. They are built in a substantial manner on skids. the exterior being covered with rustic, with shingled roofs. The inteliors a-re gainted white and the exteiiors grey.
Each bunkhouse will accommodate three-men. The advantagg of these portable bunkhouses is that they may be handled from flat cars to camps by locomotive crane in a few moments and set out in Jtreei formation, with water pip.e connect-ed to each one. This will improve living conditions for the men in the camps.
The McDonald Lumber Co. have opened an office in the First National Bank Building, San Francisco, where they will carry on a general wholesale lumber business in Cali- fornia White and Sugar Pine, Douglas Fir, Port Orford Cedar, Redwood, and Spruce. R. G. McDonald, the manager of the McDonald Lumber Co.. has been connected with the lumber business in San Francisco for some time and is well known to the Bay District lumber trade.
R. F. Hammatt, Secretary-Manager of the California Redwood Association, has returned from a two weeks, business trip to Los Angeles and other Southern California points. While in the South, he conferred on Association business matters with Max Cook, the Association,s Southern California representative.
STEAMERS "Claremont" "Solano" "Hartwood" "Willaoa" "San Diigo""Avalon" "Quinault" "Point Loma" "Point Arena"
From standing tirnber to your yard. Your gtock is handled by one organiza- tion under one management.
'We own_ our timber, operate our logging camps, railroad, saw millg and a fleet of nine large lumber steamers.
we have.a -terminal at outer Harbor, san Pedro, where our lumber ie discharged and stored ready for shipment.
Twenty years of- experience in the California lumber trade has put us in a poei- tion to give the kind of service you want:
Elsewhere in this issue is an account of the recent organization meeting of the Citrus Belt Hoo Hoo Club, held at San Bernardino.
Since the original report rvas rvritten, the efficient Secretary of the Clulb, H. E. Pineo, has.furnished a list of'the Cais in attendance, and it is given herewith:
L. L. Oldfied.36080.
G. R. Kremer, 36078.
R. L. Sandefur, 35670.
E. D. Franz,3ffi75.
A. D. White.3469l.
W. R. Standish. 36081.
V. W. Grubbs, 3@76.
H. H. Spaulding, 26081.
H. G. Wilsoq, 36086.
W. B. Coombs. 2ffi73.
J. E. Suverkrup,36O83.
H. F. Suverkrup, 36082.
H. E. Pineo,34659.
O. S. Reid.
D. S. Hansen.
Jacob VanVhet.
E. S. Reed.
E. C. Thompson.
Phil B. Hart, Los Angeles.
W. S. Russell, Buchanan Lumber Co., San Francisco, has returned from a two weeks' business trip to the Northwest. While in the North, he visited the mills in the Portland, Seattle, and Tacoma districts.
Miss J. M. Wllliams, Secretary of the W' Er Cooper Lumber Coinpany, Los Angeles, is recovered from her two months' iilne3s, to permit her part time attendance to duties.
n NE of our good dealer friends in a reccnt letter jokingly Vremarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability mskes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worml and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted' it still resists decay. A Redwood house needs little relairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drivc them away.
Sometimes he even ventures to remark that according to the U. S. Government'Report entitled uPhlsicol, Mechatticol aad Chemical Properties of Redv,tood" there isn't any other wood, either soft or hard, that averages as high on ilurabilit!, hch of shrinhage, strength as o beom or Posl, eosc of ghcing' u,orhabilitt and ability to "stay put."
The Los Angeles Hoo Hoo Club will hold the third of nardino,. Les Finley, Redlands and E. D. Franz, San this year's r".i?r i} Golf Tourn"r*"t., at the Hollvwood Bernardino Country Club, on April 7th.
Phil B. Hart, of the "California Lumber Merchant." made Announcements to this.enect have been.maled br.
Golf Committee Chairman, Frank M. Connelly of the Wogd- of which he is president. head Lumber,Company, and reservations alr.eady made indicate a record attendance, in competition for tha 16 prizes Brother M. R. Standish made a big hit with an address that are being offered !y the committee, in addition io the o_n "Advertising." He gave the boys- facts and figures on cup donate$- by p. J. Stanton & Son, owncrship of which this important subject ihat were trighty interesti-ng, and will be decided at this affair. supplemented his talk with a number-of-funny "yaris."
Frank has .arrang_ed for the use of the Hollywood Club The date and place of their next rneeting will be an- for all day, giving the boys.a chance to get an extra eight- nounced later. .een holes. The entrance fee of $5.00 includes the gieen iee and evening di";;;.--
The organization meeting of the Citrus Belt Hoo "."" il*.'"J'il"-!;1t'"B.ilStl,"HJ.-cii'l,igia at the 6akland Club, comprised of membe"rs from all cities in Riverside Hotel on March 18. .Hit subject was "'Why is an Astronand San liernardino Counties, was at the Etks Club, San omer?" Professor T.insley, who has clrqrg6 of the Chabot Bernardino, on the night of March 2oth. Observato-ry at Oakland,-stated that this-observatory hasThe president of the Club, Mr. Roy L. Sandefur of the the second largest telescope on the Pacific Coast, which is g"rry"iq !o-n.,-co* p^nyinrlpidedl He introduced the
Board of Directors, and other officers: vice-President, A' pra-ctical uses of astronomy were interesting and instructive D. White, Riverside; Secretary-Treasurer, H. E. Pineo, ind his addr,ess was very much injoyed by the large gathering.
President Hugh W. Hogan presided over the business session of the meeting. It was voted to change the meet!"g' dly to the_third Friday of the month, the meetings to be held at the Oakland Hotel. Frank Trower read the-Hoo Hoo Code of Ethics, and the balance of the business session was confined to a report o{ the various committees. Milton Hendrickson, was the Chairman of the Day, aird an excellent rnusical program was given by Chai. Lloyd, who sang several solos with Edgar Thorpe acting as accom- t?':.T,iff,
Mlr & Lumber co., was appointed to act as chairman of the day at the next ineeting.
Signed
The first annual Golf Tournament of Hoo Hoo Club No. 9 (orginally scheduled for January) will be held at Claremont Country Club, Oakland, on Monday afternoon, April 6th. The Golf tournament will commence at 1:30 and witl be followed by an informal dinner and entertainment, scheduled for 7:00.P. M.
The tournament will be,on a handicap basis so that the beginner will have as much chance to win as the veteran. Handsome trophies will be awarded to the winner and runner up and there will also be special prizes to be announced later. For those who are not members of Claremont Country Club there will be a green fee of $2.00 and the cost of the dinner and entertainment will be $3.50.
The Committee anr\ounce that the tournament is open to all lumbermen regardless of whether or not they are members of Hoo Hoo, so please make arrangements not only to be present yourself but to bring with you all of your golfing lumbermen friends. There will be plenty of caddies as this date falls during the school spring vacation.
Our Pledge of Quality thequdityiark wood workers. (
of fooring, and every. nped "Evirlastingt', f s!fid"Grard Radds rin of itsunvarfing ptond to identif
Visalia, California, March l2th. 1925
Dear Mr. Dernier:
Enclosed herewith find copy of the Circular that we are using in connection with your Monthly Bulletin.
We find these Bulletins are going to be a valuable adjunct to our advertising plan.
Wish you would increase our Monthly Order from 1,000 to 1,250.
I like your heading very much, and wish you would consider this, now, our standard equipment.
Wishing you Success in this new venture, I remain with kindest regardq
Yours truly,
W.R.
SPALDING LUMBER COMPANY,W.
R. Spalding, President.To: Mr. Floyd A. Dernier, c/o Lumbermen's Service Ass'n., Cor. 3rd & Hill Sts., Los Angeles, Califomia.
WRS:E
This is but one of many letters we have received from dealers showing their appreciation of our efforts in making these monthly folders or enclosures possible. If you are not using them write for prices.
Shakespeare came back to earth one day fn nineteen twenty and five, And he really seemed as he looked about Quite happy to be alive.
"Glad f came up," he said with a smile, " 'Tis a wonderful age and day; But I'm expecting a dear friend down, Her name is Ann Hathaway."
Well, Ann came down as they had planned, They met by a garden wall; "I faith," said she, "Gadzooks !" said he "Wny, dear, we've not changed at all !"
After the first tender greetings were o'er They sought for a house to rent, But when they learned what a house would cost There was nothing to do but lament.
So William went down and Ann went up- They couldn't afford to stay; "Methinks it was never like this," quoth Bill, '"In our illustrious day."
Eut before they left for regions afar, Ere the twain had tearfully parted, I heard Ann say, "\ll/e'll return anon, Dear William be not down-hearted."
"But before I come from my home above And you from your place below, We'll prepare, I wot, for this modern lifeWe'll build here a bungalow."
This wonderful age, and a HOME of our OWN ! Marry ! We'll come to stay !"
So Ann went up and William went down, But I'm sure they'll come back some day.
-Adeline M. Conner.God Bless the Girl who works.
She is not too proud to earn her own living, nor ashamed to be caught at her daily task.
She smiles at you from behind the desk or counter. Perhaps, she teaches, or helps with the house work. It matters not.
The sight of her is an inspiration.
ft is an honor to know this girl, and be worthy of her €Steern-
Lift your hat to her, young man, as she passes by.
She is a queen in the realm of womanhood.
She is a princess among the toilers.
God bless and protect the girl ,who works.
*Personality Magazine.
Mark Twain was often subjected to the importunities of young and aspiring authors who sought his advice, and in some case asked him to read their manuscripts. One of these had accompanied his request with an inquiry as to the right diet for an author, asking Mark Twain if it was true that fish was good for brain food.
Mark Twain replied as follows: "Yes, Agassiz does recommend authors to eat fish, because the phosphorous in it makes brain. So far you are correct. But I cannot help you to a decision about the amount you need to eat-at least not to a certainty. If the specimen composition is about your fair usual average, I should judge that perhaps a couple of whales would be all you would want for thc present. Not the largest kind, but simply good middlesized whales."
Mr. Suburbs, hearing a noise in his hen house one night, went out to investigate. Finding the door open he called out, "Who's there?" and the answer came back promptly "Nobody, boss, just us chickens."
Creative merchandising presents wonderful attractiofr to the thinking man. It is an uncharted jungle in which there are general rules known to successful merchandisers, but no fixed routes, because when you go out into the world to create a demand for your goods, you deal with the varying minds of the human race whose natures and ihclinations are not to be charted scientifically. You must impress that great force that we call public opinion with the value and attractiveness of what you have to sell, in direct competition with all those keen minds, offering other things for sale, who are trying to attract the public cash their way.
A well known author, was telling about the mental attitude of our modern youth toward certain phases of life, and told the following story:
"A young girl was reading a novel the other day by our famous Gottlieb-Lavinsky-Gotlieb. Her mother looked at the book anxiously."
"'I hope, dear, that novel is quite nice?'"
"'Oh, quite nice, Mamma, but f don't think you would care for the ending of it, it is so sad.'
'..'Well,' said the mother, .how does it end?'
" ''\il/'ell,' said the young girl, 'you see, she dies, and thc poor fellow has to go back to his wife."'
PauI Bunyan was looking ovcr the Vencer Factory of the lVcstwood Plant the other day. He watchcd the bceutiful thin rheetr of rmooth California Pincr comiag from thc glue rpreading nachincr and paering to thc hydraulic pre3tct.
"Remindc mert' rayr Paul, 'of the wey Joc Mufraw tricd to male.a pic. Hc took a couple of pancakcr, rprcadr blacLrtrap nolarser betwccn 'cm end rewcd up the edgcr with yarn."
The exploitation and sale of California Pine Veneers opens up a promising field for the piogressive Lumber Dealer. Working with the carpenter-contractors, the architects and prospective home builders, these beautiful new lumber products can be sold to the advantage of the buyer and profit to the eeller.
For remodelling and modernizing old hornes and business rooms, for partitions, closets, shelving, built-in features, for panel ceilinge and wainscotes, California Pine Veneer panela supply beauty, strength and economy.
California Pine veneers will not check. Th.y take a smooth finish with very little sanding. The patterns are beautiful. The surface has the peculiar advantager found in California Pinea-they take enamels perfectly with no disaetroug after effects of "grain raising" or discoloration; paint and varnish spread economically and retain a lasting beauty.
Ctub was introduced by Frank Trower, also a Past Snark of
tnia"o;Xttd smith, Long-Bell Lumber co., was the chair-
Paul Shoup, Vice-President of the Southern Pacific Com- man of the Day. Herman E. Abrahamson entertained the P]!]', w_1s the_ speaker of the day at the regular luncheon gathg{ng with several fine selections played on a steel saw. of Hoo Hoo Club No. 9, held at the Palace lIotel on March Fred Hamlin won the Attendance Priie, wtricfr was donated l?. His subjec,t was "Too Many Laws." Mr. Shoup said !y $ W. Wilson. President Rod Hendrickson announcsd that there has been too much law making, and an aroused that the Coast Counties Hoo Hoo District were holding a pgblic. s_entiment is the only thing that will stop the flood larg-e Concatenation at San_Jose on March 28. Henry Hink, _of _legislation. In speaking of ideals and laws,'he stated, Dolbeer-Carson Lumber Co., will act as Chairman of the 'Things that make a state gleat are not on the statute books. Day at the meeting to be held on March 26. Those countries governed by high idealism and customs are better ofi than a nation ri,ittr i lot of laws. Character, LOS An$eleS HOO HOO HOld ,RetailefS ideals, traditions, and customs-these go to make a country great.t' In closing-his.-address, M-r,-S]troup.in ;;G+;g.i;
the large.number of bills prese.nted-before the state legisla- EjShtl__five lu_mbermen of Southern California gathered ture! and c9r-rgress,rslSt.d: l!!il th_e people .are to blame at th"e March lgth luncheon meeting- oi the Los -Angeles for this condition. Let the people let the-legislators know H"; H;;Ci"U, *f,"" E. D. Tennant, S*i..ti'ry_lf#,""g"; that a bill should not be intro<iuced unless .a -great .pub_l.ic oi ifr"-I_or-A;;.i.; District Lumbermen,s Club, acted as necessitl exists ald we will have l,ess legislition."H-e chairman ,f it E a"y. praised President Co_o-ljdgg for.hjs wisdom in vetoing freak Ed,s nam,e *", "rrid.ntly the drawing card for such an legislation, saying, "We should be thankful that we hav€ a unusual number as this, "ira i!"--."1-i-rr-g *", particularly President in Washington with his feet.op lhe ground." notaUie tof ;h.1";;. number of retail lumbermen on hand. Mr. Shoup's address was interesting and instructlive, and Thirty_5qve" of- tn-.." gentry attended the meeting, as a he surprised many of his hearers when he advised them that he was an ori Hoo noo -.-u",, N". rsoor, ana was ffi*iJft
3];lHlll""i l&,1,t:#:flfil:,'l"ilrn,ijlj; initiated into the Order at Portland, Oregon, many years " ffto H;, $ih;;ing i' the southern city. ago' --:- r ---L^- rr--- In honor ofthis, thEpresident announced that a collection Jack Dionne, publisher of "The California Lumber Merchint', and thi acurr co",t Lumbeima',,, se, " .,,i"ito" "t y,',,:t$,* il tri:?.f;ifi:3JlffJ'-ifijlj"',:titt""j}.l"to the meeting and told the members of the Hoo Hoo club P. w. chantland of ihas. R. Mccormick & company activities in Texas. Jack had a new repertoire of stories won the Attendance p.;ze. on tap which the crowd enjoyed very much. - ry.'c q1"aai"slvi"e-pr6sident of B. c. etkins &.son, F#:i:tl,i:#Jjffi:fl*?t",'}"".Tf,I
Indianapolis, and Past Snark of the lJniverse, was also a Mr."Tennlnt ,p6f.. io tte meetin*. 'visitor and spoke on the Hoo Hoo activities of San Fran-_ii"-}."i:^; ;t;;;""derful and inspiring address on the cisco during the days when he was Snark' Mr' Gladding ethics of the lum"bei business, ilrustrating his points with
Phone ATlentic 22O4
WA,SI{INGTON STREET
Whcrc Mdn Strcet,Crorror Tfelhin3ton LOS ANGELES
accounts of his experiences in northern Canada.
Mr. C. Benj. Bemis, representing the sash and door com-' pany of Bemis & Cowan, acted as chairman at the March 12th meeting of the Los Angeles Hoo Hoo Club.
_Jh-ere rvas a splendid attendance to hear Mr. George J. !b91le, Professoi of Commerce, IJniversity of Souihein California, talk on the housing situation in Southern Calirornla.
Jake Buhler won the attendance prize, a beautiful fountain pen.
E. D. Tennant was announced as chairman on March 19th, which will be known as "Retailers Day,, and Past Snark Herman Rosenberg will preside on the'26ih. at the "Past Snarks" ceremonies.
OUR SPECIALTIES
california Paftern Hemlock Ro'nd Edge Rabitted siding; white Riv€r Q.ality Red cedar shingler, star A star perfects, sandea Finich and Factory Stock
CAR OR CARGO
Wholesalers and Re.manufac{urers
Portland, Orqon
The Hammond organization acts as reserye supply depot to the lumber trade throughout Southem California-a special service to Lumber Merchants.
If you are low on some particular line of stock and a big order comes through-"Deliver Rush!"-call Hammond. You'll get any kind of building material you want, as much of it as you need, and the order will be delivered ON.THE MINUTEI
Highlandg
Holtville
Long Beach
Newhall
Ontario
Orange
Owensmouth
Pasadena
Pomona
Redlands
Riverside
San Bernardino
Van Nuys
Westmoreland
Zelzah
Big yards in all the principal cities of Southern California give you easy access to Hammond's reserve stock. And you are always sure of swift, capable, intelligent service.
HAMMOND o C t e b m u L
That plans which mean improvements adding to the daily output and increasing the length of the seasonal run of the Hutchinson Lumber Company mill here have already b_een,.approved by the executive committee representing the directors is the announcement by John Laing, presi-,dent of the company, who is here from-West Virfinia.
The improvements contemplate a resaw department, construction of a larger mill pond to permit storage of logs for ylnte.r milling and addition of fourteen new dry kilns, bringing the total to thirty kilns.
Completion of mill pond No. 2 at the mill here will per- mit increased storage of logs, it is contemplated, so that sufficient timber may be brought in during the Summer ;months to permit operation of the mill throughout the rainy season. To facilitate filling of this mill pond with reserve logs, preparations are being made to increase the capacity of the woods and railroad departments of the rcompany.
' In connection with the resaw department, which will be added, it is announced that this equipment will increase ttre caplgity -o-f lhe saws from 240,W feet per single shift ,day to 300,000 feet.
Completion of the fourteen new dry kilns and the other ycontemplated improvements, it is announced, will make the Blant of the local company one of the most efficient d,nd iup-to-date in the country.
_-Mary _$iqg, age seven, second eldest daughter of Mr. Elmore {.-King, of Bakersfield, passed awaylt the family home on Mondiy, March 23rd,'ifter a three weeks, illnesi following an operation for mastoids.
Funeral services were held on Wednesday, March 25th, at Bakersfield.
Mr. King is on9 of the heads of the King Lumber Company, as well as Vice-President of the San Joaquin Lumbermen's Club.
William Y. Stoddard, manager of the F. S. Murphy Comp-any, reports a new _tract of virgin timber is being opened this year in the Quincy tract of the company's holdings. The new unit will be tapped by means of an incline, an innovation in this district. The Quincy branch of the Murphy mill expects to open March 23, as does the Sloat branch of the Murphy company. Both units are starting new camps.
At Sloat the logging camp rvill be moved from the north side of the river to the south, the new situation being directly across from the mill at Sloat, on the south side oT the river. The new logging camp at Sloat will have a personnel of some seventy-five or eighty men.
See how rimple?
Just pack cement or Plaster in between beveled strips. As it
hardens, it locks - forming a dovetailthe strongcrt mechanical key known. \\-e recommend- 18 gauge galvartized wire netting to re.iuforce the cement and then you have a wall
Insulation is provided by !he- ba.ckgr-ound of heavy, tough, water-prool, durable trDreto"ta-dihnisiq'uality' Dy a-special Bishop' ric orocess. this board is given a coat otAsofralt Mdstic which makes it pliable' proof aciinst moisture. heat, cold, wind, air or sdund. It is als6 vermin and fire-resisting. Into this thick laver of adhesive Asphalt Mastic. carefully selected beveled wood strios 'are imbedded under great preqsure. Thii combination of units prod'uces a base which has proved, in innumerable tests, to be the strongest knownl
Free Sample Coupon
Birhopric Mlg. Co. of Californla
60,1 E. 6:znd Strrct. lar Angclcr, Callfornla
l0E Send sample (free) for dealers and full particularJ of special proposition to lumber vards.
Nr-...........
Now a Biahopric factory in Log Angeles is producing Bishopric Baae eo economically that it costs no more than other cement or plaater bases which are not a fraction aa atrongl
Back East evcry lumber yard carries Bishopric Base in etock because it is a lumber product. It is a big eeller baclr theremighty profitable too. And now that the Southweet ie hear' ing about Bishopric Base in smaehing big advertigements in the newspapers (besides national advertiaing campaign) we can confidently predict that Bishopric Baae will be the biggest aelling plaster and stucco base in this market before many montha.
Why not) It is easier to apply. It is stronger. It is b-etter in eveiy way-yet it coets no more than ordinary bases. Your sheathing sales are small now-but with Bishopric Base in stock you'll get the order for wall m'aterial too and make an extra profit.
Send for free sample and learn how' you, too, can make some of the profrte that are gure to come . . . Biehopric Manufacturing Company of California, producing BishopricBase for Stucco, Plaster, Brick Veneer and Framc Buildings; Bishopric Stucco for Exterior Walls; Sunfast Color Stucco; Flooring and Drain Board Compoeition, 604'626 East 62nd Street, Los Angeles. Phone AXridge 0707.
Bluc Dienond Co.
Hrurnond Lumbcr Co.
Gordon rnd Harriron Rcid-Plrtt-Spcrr, lnc.
We, the Concatenated Order of Hoo Hoo, through the undersigned, James H. Allen, Snark of the Uniye-rse, d9 hereby designate and proclaim September Ninth.of each year our-Universal Day of Brotlierhood.
On this day, at 8:09 P. M. cential time, shall be broadcas! throughout the world, and read at our clubs throughout the land, words frbm the past and present gteat thinkers, who have chiseled out-by their iecorded thoughts and deeds our present civilization.
The centuries of experience of mankind hold innumerable- proofs of the truths spoken by the grand masters of the past.
The present governments, religions, fraternities, Iodges and clubs are so many departments of brotherho,od at work-perfecting the proper human and spirit- ual relationship between mer\.
All departments- of brotherhoods composing mankind ar6 simply circular lakes, separateil froir each other by narrow margins. All of these lakes have
"One thousand persons dead, five thousand injured and 'thousands homeless is the horrible toll of the most disastrous catastrophe in history of Mississippi Valley. Money, supplies, shelter imperative needs of survivors. Hoo Hoo Clubs 'iolunteering help through us. Nation's home builders should be in forefront. Urge quick action.',
'Ihis is a copy sent to the Presidents of ail Hoo Hoo clubs in the United States by Henry R. Isherwood, appealing for
waves beating. high- ag_ainst theii shores, seeking en- largement. Time shall give enlargement to all] and some day the margins of difierence will be washed away and all shall be one ! The Brotherhood of Man shall be established on this planet-this single, small planet, one of many, over which the GreaI Creator has given us charge.
__Upgt this point we _all agree: ,.We must, to enjoy Health, Happiness and Long Life, be broihers, in-d inwardly seek the hastening of that day.l'
We deem it a fraternal privilege to extend to the world an invitation to ,'listen in,' to the dynamic truths uttered !y tfre saviors of Humanity, which are to be whispered thr-ough the air again, aj though this great group were all living now amongst us and- available, giving guidance, just as in theiiown days.
J. H. ALLEN,Snark of the lfniverse. St. Louis, Mo., March g, l9ZS.
financial aid for the unfortunate victims of the devastatine tornado which swept the Mississippi Valley
A committee was appointed, with Snark-of the lJniverse James H. Allen as chairman, to handle the funds received in the most advantageous manner.
Throughout the land there has been a spontaneous movement_ to help-inspired by the humane motive of symrrathy. Lumbermen have the added obligation of coming io t6e forefront as the Nation's home-builders.
The Seattle, Wash., Hoo Hoo Club was the first to wire its contribution-$150. Then came the Boston. Mass.. Club with a wire for $100, followed by a check from Los Angeles.
the retail lumber dealers of Southern California their hardwood lumber requirements.
we carry a very complete stock of all hardwoods, incruding fooring.
All your wants can be filled from our yard in Los Angeles.
Hard items for others are easy for us.
While the Thirty-fourth Annual of Hoo Hoo, at Spgkane, 'Wash., will be officially called to order September 9th, in accord with the traditions and law of the order; the actual sessions will not begin until September 14th'
Announcement of ihis has been made by James H. Allen, of St. Louis, Snark of the l]niverse.
The change in dates was made necessarY by the fact that lne cnange rn maoe necessar-Y uy Lllc lacL L-rr'lL the hotels of Spokane will be filled to capacity September 9th and the several days immediately following with persons visitine the citv for several other large events. sops visiting the city
When the question arose the Spokane Hoo Hoo Club advised 'Snark- Allen of the situation, and requested a change in dates. The matter was submitted to the entire Supreme Nine and House of Ancients, who. decided to chinge the date of the actual beginning of sessions to Septembler 14th, but to maintain the traditions and observe the laws of the Order bv arransing to have Snark Allen in Spokane the morning of Seplember 9th to officiallv open the meeting. He will then idjourn it to the later date.
When President Alvin Schwager called the first meeting of the Seattle Hoo Hoo Club to order a few weeks ago the memb'ership was 161. This has now increased to a total of. 242 signed members, and still growing' Meetings are held every Thursday at the Olympic Hotel.
The Fruit Growers Supply Co. have completed the installation of two Band Sawi at their Susanville plant, which will replace the two Pony Bands formerly in use thereThey have completed the construction of a new dry shed whiih will shed over six million feet of lumber, and have also increased the capacity of the loading dock by installing a new rail system. - They have also installed new equipment in theii stacker house. The new improvements will cost approximately $300,000.00.
W. M. Beebe, San Francisco hardwood distributor, has moved his office and is now located at 413 First National Bank Building, San Francisco. He was formerly located at 259 First National Bank Building. His telephone number remains the same, Douglas 9117.
There was a young girl named Florence, Who for kissing professed great abhorrence, But once she'd been kissed, And found what she'd missed, She cried till the tears came in torrents.
Scientific kiln drying within our products rturdy and beautiful while
prcterveE naturets qualities;
Modern machinery and Eldlled human efiort iustifies our slogan
TRY
OAK FLOORING
GUM FLOORING
WHITE OAK TRIM
RED GUM TRIM
CASING BASE
OAK WAGON STOCK
BEECH FLOORING
US FOR AROMATIQUE CEDAR LINING
RED OAK TRIM
SAP GUM TRIM
MOULDINGS
GUM FI.'RNITURE STOCK
Furniture Stoch in Sets CUT TO SIZE Ready to Assemble
Flat Surfaces Hardwood Trim Sanded
WARREN . ARKANSAS
C. lil" Clark, Representative l.os.Angeles Chicago Lumber Co. of Wash. San Francirco
'IIf lt's Bradley's lt's Better"
GARG0 and RAIL
Dbtributing Agcntr for C|rrlr-Niclonon Lrmbor Co, Evcrctt, M/lh, Dapoy Lurobor Co, Trcomr, Wmh.
Drdrncr Lnnbcr Co, Trcou, \f,fuh.
Fcrry Btlrcr Lunbor Coo Evcrctt, WuL.
Littlc Rivc Rcdrood Coo Humboldt Bey.
PORTLAND
909 Porter Bldg.
TAG0lrlI FllilsH
SAN FRANCISCO
lzffJ Balfour Bldg.
Opcrating Steamerr
W. R. Chrrnbcrlin, Jr. Drn F. Hanlon
Phyllir Mrqr Hulon
Brrbrre C
Bcrtio Hrnlon
LOS ANGELES
1030 Bartlett Blds.
qrcod lurnbcr quidr?
a carload or a rticL!
ilc0m Pmtil0 mLLs, ilc., Tlc0tl "Really,
Is
Direct MilI Shipmentr or Truck Lo.d Lots
Frorn Our Lc Angelec Warehorre.
Wcll arrcrtcd rtockr at our Loe Angcler yard or dlrcct carload rhip- ncntr fiorn mill.
915 E" 62nd St AXridge 1374
5th and gyrnnln Str., San Francirco
WI{OLESALERII
with conplctc rtochr on hend in dl grrdc, both orrdlorry end. uauruel rizcr:
PORT ORFORD WI{ITE CEDAR
SUGAR PINE
WHITE PINE
DOUGLAS FIR
REDWOOD PATTERN STOCK
REDWOOD (workcd)
SPRUCE
STRAIGHT OR MIXED C^ARS-DRY STOCK
CALIFORNIA SUGAR PINE
CALIFORNIA WHITE PINE
SPRUCE, RED AND WHITE FIR
THREE PLY FIR AND SPRUCE PANEIS
T"ruphorr" DEl"ron" 0,440'o55
Pronpt attcntion givca all ordcn rad inquiricr.
Eart Fiftv-Firrt st., Los Ano"lcr
Fron tho B, F, ChroniclP.
While the rest of the country talks about the necessity of reforestation, California lumbermen are engaged in a practical experiment in Mendocino and Humboldt counties. liedwood planting is going forward there on an increasing scale following results already obtained, which are said to demonstrate the economic feasibility of reforestation over large areas in that region.
I1 is granted that the redwood lumbermen have the advantage-of unusually favorable conditions for reforestation. The redwood grows rapidly, makes valuable timber, and the hillsides that produce it are nearly worthless for anything else.
TFe most interesting period of the experiment will arrive when the redwoods are nearly, but not quite, ready to be cut. They will then have a considerable value. Assessors will cast an eye on them. How well can they stand the taxes in that period after they have begun to have value and before their owner can r'ealize ?
That's the nub of the whole question of reforestation. The redwood men feel that they can get over this hump. It is not vet so certain in the cases of other kinds of timber.
The Swayne Lumber Company has started the 1925 season lumber cut at its mill here.
'Warren Swayne, general manager of the company, said that the compiny would operate on a slightly increased scale as compared to former years. Wood crews now are felling logs that will keep the local mill running until next winter.
FIXIN' Speaking of fixingOf changing what isThere are lots of tricks In the lumber biz. New Floors belowA modern doorYou would know What it was before. It isn't rashAt all-at allTo cut big sash In the parlor wall. Or fix a seat on The old front stoopWhere love's young dream Can loop the loop. A very few figgers And you'll decideOn a screen with the chiggers And gnats outside. This change will help Both comfort and health, It takes little woodAnd not much wealth.
San Frrncirco, Lor Angclcr, Orlrhad, Secrencnto, Stoctrton, Frcruo, Brkcrricld, Sen
Sdt lr&c Cifn Portland, Spolanc, Saate Aaa, El Cootro.
Jimmie Swinnerton, famous painter of desert and Indian scenes, and author of the comic strip "Little Jimmie," is one of the most interesting story tellers anywhere. His stories are all of the desert, and of the things that he saw and heard there, and he tells them very delightfully.
One of his favorites is the story of the man who was riding across the desert, and stopped at sunset one evening at a small Mexican fnn. He inquired of the old Mexican who ran the place, what he had that was fit to drink, and the old man replied that he had some very good "Vino," Vino meaning wine. So he took a drink of the "Vino."
Then the old Mexican asked him: "Can you, by any chance, play the Harmonica?"
He said: "Yes, I can play the Harmonica."
"Well" said the old Mexican, "I can play the guitar, and if you will play the Flarmonica, I will play the guitar, and we will send out word to the boys and girls to come in;
and we will have a Baille; a "Baille" meaning a dance.
So the old Mexican started a runner to tell the boys and girls to come in to the Baille, and about that time thc stranger took his secgnd drink of "Vino."
The next thing he knew, he was struggling for consciousness. He finally made the grade, and discovered that he was lying on the dirt floor inside the Mexican Inn, and all around him were the forms of Mexicans in all states and conditions of drunken unconsciousness. He got up with great effort, and made his way outside, feeling horribly' and there he found the old Mexican who kept the Inn, entirely unconcerned. And he said to the Mexican:
"Why am I so tired, and why are my lips all blistered?"
And the old Mexican replied: "It is not surprising that you should be tired, or that your lips should be blistered, when FOR THREE DAYS AND THREE NIGHTS YOU HAVE PLAYED THE HARMONICA AT A BAILLE."
The above picture is of Mr. E. D. Kingsley, recently appointed Vicegerent Snark of the Portland District.
Brother Kingsley is President and General Manager of the West Oregon Lumber Company, Linnton, and is also President of the West Coast Lumbermen's Association for this vear.
W. B. Mclntyre, Redwood operator of Humboldt County, was a recent San Francisco visitor on business. Mr. McIntyre announces that he is installing some shake machinery and building a box factory at his Fortuna operations. Mr. Mclntyre also manufactures the "Big Tr'ee Brand" of Redwood shingles. With the completion of the improvements now under construction, the Hendrickson Lumber Co., their Northern California representative, will be able to handle mixed shipments of Redwood.
R. F. Hamilton, Pacific Lumber Co., San Francisco, was a recent visitor in the Sacramento Valley territory, where he spent a few days calling on the retail lumber trade. He accompanied Jim Farley, their Valley representative, over the territory. "Ham" also dropped in on the meeting of the Sacramento Valley Lumbermen's Club while on the trip, and met some of his many lumbermen friends.
George H. Kelly, Northern Lumber Co., 'West Fir, Oregon, was a San Francisco visitor during the middle of the month, where he spent a few days on business. He also looked over the lumber market in the Bay District and called on many of his lumbermen friends in San Francisco.
Fred Holmes, Holmes-Eureka Lumber Co., San Francisco, is on a two weeks'trip to Los Angeles. While in the south, he will make a survey of lumber conditions in Southern California. He is accompanied by Mrs. Holmes and their children, and plans to combine a little pleasure with business. They will visit some of the popular Southern California resorts during their sojourn in the south.
C. W. Kempter has joined the sales force of the Adams Lumber Co., pine distributors, with headquarters in their San Francisco office. Mr. Kempter was formerly associated with the Inland Empire operations of the Coeur D'Alene Mill Co., and the Great Northern Lumber Co., of Leavenworth, Washington.
Just as children are the men and women of tomorrow so are the little seedling trees the forests of tomorrow. As we.devote thought to the protection and welfare of our future citizens, so must we devote thought to our future forests.
To many people, reforestation means shade or roadside tree planting. "'Where can we plant some trees ?" they ask. Yet they give little thought to forest fires on cut-over land, which are preventing natirre from growing millions of little seedlings. The forester strives always for natural reproduction, where it is at all possible. Planting on a large scale is expensive, uncertain, and in many cases unnecessary.
Every forest crop should be harvested so that a new crop will grow naturally. Various regions have different requirements. In the Douglas fir region of the Pacific Northwest, a modified system of clear cutting and slash burning are proper. In the Sierra Nevada mountains, in (he yellow pine and sugar pine belts, trees are carefully marked for cutting on all National Forest timber sales, and the brush piled and burned. Seed trees and young growth must not be harmed.
But in every case, the "babes in the tvoods," the young trees, must be carefully protected from fire. If .they are burned, hand planting is often necessary,-hard work and costly.
Carlton Adams, manager of the saw-mill operations, and Ermin White, mill sales manager, Union Lumber Co., Fort Bragg, were rec€nt San Francisco visitors. They spent several days at the Union Lumber Co. offices on business matters.
Otis Johnson, IJnion Lumber Co., San Francisco, has returned from a two weeks' trip to l,os Angeles and other Southern California points. His trip combined both business and pleasure.
Ted Lerch, Albion Lumber Co., San Francisco, has returned from a two weeks' business trip to Los Angeles. While in the south, he accompanied Ben Byrnes, their Southern California manager, over the Southern California territory and went as far south as San Diego.
A. J. Morley, Saginaw Timber Co., Aberdeen, Washington, is a California visitor. He has been visiting his son in Los Angeles, who has been ill. Mr. Morley spent a few days in San Francisco, and was a visitor at the offices of the Santa Fe Lumber Co. where he conferred with d. J. Russell on business matters.
From Nettleton's "Cargo Review"
Why is it the same yards which tell us quality doesntt count and price is the thing, advertise "Quality and Service."
900 Brrtlctt Bldg. . ..MAin 5190
Tecorae Plrdng Mill
915 E. 62ad St. ... .....Axridlc ltTl
Twohy Lumbcr Co.
221 Kcrckhofr Bldg. . ...Bl,ordway 03ll
Union Lunbcr Co.
ItOl Evcrctt Phcc . ...DEhrerc SClf
lZlil Murh-Strong Bldg. .MEtro. 3332
Fruit Growcrr' Supplt Co. 7ll Conrolidrtod Bldg.
lGorarin Lunbcr Co.
^ _q0{ Tr-rup_ortrtio- Bldc. ......BRordwty 88
Goldin3 Lbr. Co, Frcd
Cantrel Bldg. . ,. .,..TUckcr tl,ll
Hrmrnond Lbr. Co. 2010 So. Alencdr St. . .......HUmbolt l5tl
Hanify Co, J. R.
522 Cootrel Bldg. . ......MEtro.0l5t
Hrrt-Wood Lunbcr Co.
llZl Prc. Muturl Blds. . .i Etto. Z2l7
Hofrmea Co, Eerl
--
Hohncr Eurclcr Lbr. Co.
.7O7 Mrrrh-Stro-ns !ldg. ..TRinity t06Z
l0l5 Ven Nuyr Bldg. ...VAndihc lZ52
Hoopcr, S. C, Lumbcr Co.,
6ll Ccntrcl Btdg. .......MEtro.0lttit
Hoovcr, A. L.
700 Strnderd Oil Blds ...VAadiLc tti32
lvcr, L. H. & Co.
_ _?ll_V-en Nuyr Bldg. ....TRinity ZSgl
C. D. Johnron Lumbei Co.
glX A. G. Bartlctt Blds. ..VAndikc 5SZ3
Littlc Rivcr Rcdwood Co.
l03ll Bartlctt Bldg. .MAin ,l?61
Long-Bcll Lunbcr Co.
Chambcr of Commcrcc Bldg. ....MErto. 5645
MecDoaald & Herrington
710 Ccntrel Bldg. ....VAndiLc 3l4t
Merwcll & lVilkinron 1214 Inrurance Exchangc Bldg. TUckcr l{ll
Mcenq J. O. l0ll Ccntrel Bld3. ...TUcLcr SEilt
Mcycr & Hodgc
- _ 119 Chrpnrn Bld3. ....VAndiltc til2
Moulding Supply Co.
I9cndling-Nathen Co.
7116 Standard Oil Bldg. ..VAndiLc tl32
Willirnr & Coopcr
6117 Trurt & Srvirgr Bldg... ....TUcLcr Sllt
Wood, E. K, Lunbcr Co.
l70l Senta Fc Avc. ...AXrid3c 9Gl
Hlnpwooos
Ancrican Herdwood Co.
rt00 E. lstb st. ...HUnbolt l!17
Brown, Rollinr A.
515 Hillrtrcct Bldg. .....VAndiLc lC05
Coopcr, YY. E, Lumbcr Co.
aBs E.
McCormicl & Coo Cher. R.
-- !J8,3l -Elngrition _Blvd. ... .UNiv;ltrlity t9iE2
r.Jlff""1f'.l1:t::"" Brds' " " "'rRi'itv szu
585 Chambcr of Commerce Bldg..........TRinity 0296
Ncttlcton Lbr. Co.
720 Brnh lt.ly Blds. ... j.........TRitdty Zgtf
rJrcgoD Lbr. ASCECy _ 0_l5E.6ilndSt.... .,.....AXridsell7t
Pacific Lumber Co.
?lF Standerd Oil Bld8. ...VAndike Elit2
Rcd Rivcr Lumbcr Co.
_ _536 A. G. Bartlctt Bldg. ....MEtro. l(Eti
Rcdwood Manufactureir €o.
^ tlt_E._3rd St. ... .VAndikc lEZ2
Senta Fc Lumbcr Co.
601 Bertlctt Blds. ...FAbcr l5Cl
A HANDY DIRECTORY FOR THE BUSY LUMBERMAN
The Lumber and Shipping'Departments of the Chas. R. McCormick & Co. San Francisco Office clashed on the Lincoln Park Golf Links on Sunday, March 15. The Lumber Department was represented by Walter Kelly, John Conlon, Charlie Wilson, E. B. Bronte, E. G. Davis, and Austin Hathaway. The colors of the Shipping Department were upheld by C. L. Wheeler, Joe Strittmatter, M. B. Woodson, H. L. Hunter, R. Burley, and George Bower.
The Lumber Department spotted the Shipping Department a handicap of 75 points. When the final tally was checked up, the Lumber Department although they picked up 61 points of the handicap, were still 14 points on the short end, and the Shipping Department was announced the winners. The members of the Shipping Department team were tendered a fine luncheon at the Palace Hotel, and the Lumber Department team paid the freight.
The Lumber Department looked for an easy victory. Charlie Wilson was shooting in good form and came through with an 80, which is a good day's work on any golf course. Walter Kelly and John Conlon, two golfing wizards who shoot in the eighties, were expected to give Charlie Wilson some assistance in overcoming the 75 handicap, but they were away off form: they went great for the first three holes but the strain of the contest was too much for them, and they "blew-up."
The Lumber Department team are anxious to retrieve themselves and the Shipping Department gang have consented to take them on again on April 18.
The J. E. Higgins Lumber Co. of San Francisco are offering to the lumber trade of California the "Higgins O K Flooring," which is manufactured according to their own specifications by one of the large eastern Oak factories. The "Higgins O K Flooring" is manufactured from selected timber grown in the Cumberland Mountains of Tennessee.
In speaking of this ne*' oak flooring, J. E. (Ted) Higgins, Jr., manager of the J. E. Higgins Lumber Co., says that they have taken over the output of one of the large eastern factories. He states that they are paying particular attention to the moisture contents of the flooring to prevent shrinking or swelling, and the flooring when it leaves the factory contains the same moisture content as the atmosphere of the locality in which it is sold and will be laid. The lengths for the Clear runs 4 feet and longer averaging 7 feet or more, the Select runs 3 feet and longer averaging 6 feet or more, and he states that they are backing up every piece as being .up to grade and that every bundle of their square edge "O K" Oak Flooring carries the Higgins Trade Mark.
The J. E. Higgins Lumber Co., distributors of Hardwood lumber, panels, and flooring, have been operating in San Francisco for over fortv vears.
Five additional drying kilns are to be built here at once by the California Dboi Company to handle the contemplated increase in output this season.
At men of ileeils are jealous slonilqs thrown As stonu ate cast at fruitful trees ahrc, Hindu Roverb
O*at upon a time there was an old aban' doned apple orchard that stood acro$ the road from a little red schoolhouse.
The orchard was on a hill and at noon and recess the boys and girls would climb the long path that wound up to it.
Farthest from the school and on the highest point, there flouriehed the finest trce in all the orchard.
In our modern and up-to-date shop we repair Circular Spws and make special Knives for woodworking shops, iri the shortest possible time. We also carry a full stock of eelf-hardening, High Speed Steel for shaper knives and cutters.
SIMONDS SAW & KNIFE AGENCY
,116 Eart Third St. Lor Angcler, Cal.
One of the most attractively illugtrated booklets on oak flooring is now ready for distribution among prospective home-builders.
It tells the whole story of Perfection Brand Oak Flooring. You will find it of irnmense help in making satres.
We also have some very successful envelope stuffers for general digtribution that we are supplying free.
Write today for these selling helps and full information about Perfection Brand Oak Flooring'
This tree bore wonderful big, red, luscious apples.
These apples were the best.
Scrubby little trees bore wizened apples all about this king of the orchard.
But there were few clubs or stone. ever found beneath them.
Under the big tree, however, more clubs and stoneg were always strewn than under all the others.
It was the target of all the children because of its perfection.
The best ig invariably singled from the mass and made the target.
Clubs and stones are cruelly aimed at it, thrown by those who seek to appropriate the fruit of its success.
This is so of everything in life. It is the way of the world.
Where clubs and stoneg are thickest, look for the best.
The unpardonable sin of the business world of the future will be-WASTE.
Waste of rnaterial or labor-of time or of money-and only less heinous in degree than the sin of COMMISSION will be the sin of OMISSION.
The world will judge with equal severity both the FAILURE TO DO WHAT IS RIGHT and the ACCOMPLISHMENT OF WHAT IS WRONG.
Swift and condign punishment will be visited upon him who commits the unpardonable sin.
Too bitter has been our experience with the destruction of war for us lightly to overlook and condone any similar action in times of peace.
The man whose life has depended on complete protection -ample supplies-full magazines-perfect arms-will not accept with equanimity any policy of "laisser aller."
When a farmer has to replace a machine, rusted through lack of shed shelter, of equal guilt is the building material merchant who failed to induce that farmer to build that ESSENTIAL STRUCTURE.
The accessory before the fact is not less guilty than he who actually strikes the fatal blow.
The roof that leaks and produces dampness, colds, pneumonia, death, BELONGS to the house owner, but the RESPONSIBILITY for that death must be shared by the building material merchant who neglected to insist on the
repairing of that roof.
And the sin of "\MASTE" goes deep down to the very foundation of your business-on lines entirely apart from the mere question of MATERIALS.
You are guilty of the "unpardonable sin" every time you fAiI tO USE YOUR KNOWLEDGE OF BUILDING.
That knowledge is a motive force-a power meant to be used for IMPROVING STRUCTURAL CONDITIONS. Its value lies in its USE-not merely in its POSSESSION.
The farmer is guilty of WASTE when he owns a reaper but lets it lie idle and uses a cradle to gather the grain the world needs.
The retail building material merchant is equally guilty when he knows where his goods and services can PROFIT SOMEONE and then neglects to impart and impress that knowledge.
And if he does NOT HAVE THAT KNOWLEDGEthCN hC iS NOt fit tO BE IN HIS LINE OF BUSINESS.
It is in your OMISSION rather than in COMMISSION that your guilt will be made more manifest.
And it is also in the UTILIZATION OF YOUR KNOWLEDGE-in what we might call the NONWASTE OF YOUR POWERS-that you will be of the greatest benefit to yourself-the greatest builder of your prosperity-the greatest honor to your industry-and the greatest service to your Country.
An announcement of much interest to the lumbermen of the state, is the coming marriage of Estelle M. Lydon of Carmel to Henry Wills of Gilroy on April 4. Miss Lydon is a popular member of the younger social set in Carmel and Monterey, while Mr. Wills is the manager of the Central Lumber Co. of Gilrov.
The Chiloquin Lumber Co. of Klamath Falls have completed the construction of a new remanufacturing plant that will be used for manufacturing cut-up sash and door stock. They have also increased the capacity of their mill; the mill now has an output of 100 M per day. The Chiloquin Lumber Co. maintain offices in San Francisco; Bill Barwick is manager of their sales department.
W. D. Dunning, Sales Manager, and R. E. Caldwell, Sacramento Valley and San Joaquin Valley representative, Little River Redwood Co., San Fiancisco, were Sacramento Valley visitors during the later part of the month where they ipent a few dayJ calling on ihe lumber trade. While "*iy ?tom headquirters, they also attended the meetin-g of t6e Sacramentd Valley Lumbermen's Club on March 21.
L. S. Case, General Sales Manager, Weyerhaeuser Sjrles Co., Spokane, Washington, is on 1 pleasure trip to California. 'After spending several days in San Francisco, he left for Los Angeles an? Pasade.ta for a few weeks' sojourn. Before his retrirn to Spokane, he will visit other points of interest in Southern California.
l{ll
Oponthl S. S. Delry Franea to South.rl Crllfordr Portr
Yellow Flr Don Gmrc Doocr
Would you be able to vicw thc twisted, amoldering ruins, conroled in your mi+ fortune by the sure knowledge that you are adeguately ingured, with evcry condition on the policy fulfilled, go that there will be no qucstion of thc amount you will recovcrl
The timc to think about t{ric queation ig not after, but bcfore drc firc.
Moore'r neturd dreft end ncchanicel rccircrhting ldlF o,f practical and rrcdern typc..
Completc linc of drt kiln equipmcnt, ruch u truclrr, trarfcr can, recording arld rcgulating inrtrumcntr, lubcr lifu and fat and dgc lunbcr rtackcrr.
Back of every great industry there is history and busin-ess romance, incidents that are as interedting as a novelif you are fortunate enough to get all of those unpublished facts. America has seen many such romances-poor men who became millionaires over night, millionaires-who lost their fortunes as quickly as they had made them and then through sheer persistence, coupled with a certain amount of-ggod judgpnent and good luck, recouped their fortunes.
Behind the Long-Bell Lumber Company, which next month celebrates its Fiftieth birthday and'which has become the.largest concern of its kind in the world operating under a single name, is a story of small'b.eginnings,-gradual and persistent growth, constant expansion into a worldwlde enterprlse.
Robert Alexander Long, chairman of the board of directors of the Long-Bell Lumber Company. was born December t7, 1p_5p, on a farm near Shelbyviile, Kentucky. In J-anuary, 1873,he came to Kansas City and 6ought a bltcher shop 9n Broadway, near the Coates House. T-he following year-he -moved to Columbus, Kansas, and engaged in the hay business. _This venture did not turn out-as- expected, and it was while closing out the lumber used in tlie construction of hay sheds that Columbus citizens prevailed upon him to go into the lumber business there. It was on $nril 30, 1875, that he formed the partnership, R. A. Long & Company, associating with himself Mr. Robert Whiti and Mr. Victor B. Bell.
_;^T!t. firm of R. A. Long & Company prospered and in 1884 was incorporafed un-der the nam-e 6t t6e Lone-Bell Lumber Company with a capital stock of $300,000.
i T-"dqy the Long-Bell Lumber Company, which had its beginning in a smill retail yard at Coiumbus, Kansas, has
thirteen lumber manufacturing plants located in Louisiana, Texas, M.ississippi, -Arkansas,- ealifornia and Washington. It maintains over a hundred and twenty retail vards loJated principally in- the Southwest, a sash and dooi factory and two sash and door warehouses. The company creosotes its.treated products at Fhreveport and DeRid^der, La. Long- Bell was the first lumber manufacturer to trade-mark arid nationally advertise lumber products, and Long-Bell prod- ucts are sold the world ovei. The company 6as risin to eminence as the largest manufacturer of Soirthern yellow Pine lumber.
Then operations were extended to the Pacific Northwest. Iy !92o.the_company bought a large body of Douglas Fir timber in Washington. dmillsite i'as seiected at t"he confluence of the Cowlitz and Columbia rivers, and the officers -of t-he company began to make plans for the erection of lumber manufacturing plants which would become the larg- est in the world.
_-ry. B. Griswold, founder of the Griswold Lumber Co., died in Oakland, March 7. Deceased was a native of Missouri and was born November 9, 1834. He crossed the plains in1852 and had been a resident of Chico for 30 years prior to going to Oakland.
Avon I'.. Hawkins, for the past three years in the auditing and credit departments of the Woodhead Lumber Com-pany, Los Angeles, is now connected with the Sun Lumber Company, Beverly Hills.
This is NOT an argument against "Building For Per.manence." Not by any means. It is simply a side light on the subject that was brought home forcefully to me the other day while looking over a fast growing city.
A wise old lumberman was driving me around his town, showing me the growth and development and particularly, of course, the building that was going on in the city.
We drove along one of the main streets. We were just a little over a mile from the heart of town. He pulled up in front of a place where a crew of men and wagons were busily engaged in tearing down a good looking brick house. And it was THEN that I grabbed this idea.
"Just seven years ago," said my lumber friend philosophically-and I knew that a story was coming-"just seven years ago the man who owns that house had me help him with his plans for building it. I wanted to build him a colonial frame structure. But he would not have it. 'We build too temporarily when we build homes in this country,' he said to me. 'I like the European idea of building permanent homes, and I am going to build one that will be there and in good shape a hundred years from now.' So he built THAT home that those men are tearing down. Five years from the time it was completed, there was a garage across the corner. A year later there was a garage next door. Then came a grocery stor€ across in the other
direction. So he has moved a couple of miles fartheJ out, and the home he built to last a hundred years,,js cqsting;e lot of money to wreck, because he built it solid, to gtqy."
The wise old lumberman looked at me with a twi+kle in his eye,and said: "So you see there.are two si'des to this permanent building idea. The house I suggested wou!fl have cost only two-thirds of what he paid for that one, and it would have cost less than one-half as much to get rid of it. It might have been moved off and sold. As it is, his home inves{ment at the end of seven years, is a total loss.'l
'l'lre result of that talk lvas that I have been looking with new eyes over the towns I have visited recently, to see how much of this same thing is being done. Try it, brother. fn every growing city you visit you will findnot several-hundreds of excellent homes in the same situation. They look lovely, and give fine satisfaction. . But soon the business district creeps out and surrounds them, and the next thing you know the home is a total loss.as such, and has to go to make room for a business building. It is the history of all growing cities.
lst Moral: If you would build your home for permanence, be sure and build it a long way out and in the RIGHT direction.
2nd Moral: Remember that Washington's home-all wood-stands in perfect condition at Mount Vernon.
We have excellent stocks of lumber always on hand and our prices are right. 'When you order from us, you get the best and get it when you want it every time.
Right down in the deepest heart of every "ten-twentythirty" is the conviction that he could make good on the Big Time if he only got the chance to break in.
We ourselves have been rather prominent in our own territory-headliners in our small circuit-playing to full houses. And we too, feel that our acts would "go big" if we ever succeeded in getting on the Big Time.
The occasion has now been made-we have our chance; the stage is set and the house is filled with an audience predisposed in our favor.
' Are we going to MAKE GOOD or must we go back to the tanks?
There's a different standard here. We have an orchestra instead of the old tinny piano and traps. We have a full electrical equipment, top, wings, flood, specials, to enhance the beauty of our act instead of merely the "spot" of the movie machine.
We have every aid to make our act "go big"-well lighted, comfortable dressing rooms, intelligent stage hands, ample scenery; and if we do not take full advantage of them and put on our act in true Big Time style, it will be a confession that we are out of our class-and we'll be pushed back to the 10-20-30.
No longer do we have the dime crowd, satisfied with fifteen minutes of slap-stick and rough make-up. No longer do we have the truck driver of the contractor to form the
only connecting link between our lumber yard and Mr. Allcash's new residence.
Today we are playing to Mr. Allcash HIMSELF. Our act is no longer that broad farce: "Piles o' Stuff," in the variety theayter down by the deepo.
Our new Big Time act is presented at the MajesticIarge company-superb cast-full orchestra-new scenery -and is that beautiful play entitled: "The Home of Your Dreams."
Yesterday we played the little farce half a dozen times to a ten-cent crowd.
Today we are invited to present the new play to a select audience of $1.50 seats.
And we're going to PUT IT OVER.
Let's cast our parts, check over the props, set the stage and rehearse our parts for the BIG ACT OF THE SEASON.
Have your plan books and pictures and designs and samples all'ready to show at the proper moment. It spoils the scene and incites the ribald laughter of the gallery to have the hero shout: "Take that in the heart, rascal," and the villain drop down and die with fearful struggles after props forgot to put the blank in the pistol.
AND REMEMBER YOUR LINES. Imagine the effect should the leading man clasp the beautiful girl to his manly
(Continued on Page 56.)
AGENTS
Abcrdccr Lunbcr .& ghhalc Oo. Aberileen, 'Wuh.
Amerlcrn ltllll Oo.' Aberdeen, Wash.
Iloqulam l,umbcr & ghhailc Oo- Iloqulam, T9geh.
Pro.Irer illll Co, Prosp€r, Ore.
B|rymond. Lnmber co.' Raymond, Wash,
Oolunbla Ror & Lombcr Oo- South Bend., IVash.
Hulbert lltll Oo., Aberdeen, Wash.
L€w|r lllUlr & Tlmber Ce.' South Bend. Wash.
J. ,t'. Ircwl. thlnalc Oo., South Bend, Trarh.
6lO Arc{ic Club Bldg. Scattlc
S'TE.|'iISB3
Brooklttr Rrtnord Carmcl Caoba
Grtyr Ilrrbor Charlcr Ol!l.tcl|o!
CatLcrlnc C. tuddcD Edla Cht|rtcaroD Ylnlta Ed!.
6th Roor-Hind Bldg. 230 Cdifornia Strect San Frencirco
9OO A. C- Berlctt Bldg. Lor Angclcr
q q q q
With the adoption of this emblem by the Millwork Institute of California, there has been presented to us an opportunity which we have lon$ awaited.
With pride, we subscribe to the sentiments and obligations attached to this "si$n of the $uild".
Over eight hundred years a$o, in Burges, Flanders, -this device was the sign of the Guild of Charpentier, whose purpose was to promote skill in architectural woodwork. Should the horizontal adze, a tool used by skilled artisans, escape your notice, and the square, denotin$ accuracy, be overlooked, your attention will sur-e-ly--bg arrestid by the Latin word " perite",. meanin$''skillf ully" but in a more elaborate sense-"okill throup,h accurate knowled$e and exPerience".
q q q
We consider it an honor to pled$e ourselves to this educational organization of indePendent and, cornpeti\g operators of Califqrnia, to do our part in elevatin$ the status of the industrY.
We further pledge ourselves to deliver to the consumer' the highest-quality of product at the mosf economical cost.
In specifyin$ goods made under this srgn, You are assure-d of suPerior qualitY.
"An ilualonal Ortenlutlon of Indc*ndtnl dnd Compcllnt Opqatuq htu cd lo EIMlant th. Staaut ol thc Indsbu, ond Pleltcd to Dcllur to lhc Consumit the Hlgh.t, Quaktg ol Ptduct a! lb Mott &orcmlcal C61."
The r'egular monthly meeting of the Central California Lumbermen's Club was held at Wilson's, Stockton, on Saturday, March 14. President W. H. Falconbury presided and in opening the business session announced that the subject for discussion would be regarding the adoption of a "Code of Ethics." Mr. Falconburv announced that Chas. G. Bird of the Stockton Lumber Co. would lead the discussion.
In opening the discussion on the Code of Ethics, Mr. Bird said:
"When President Bill asked me to prescnt this matter for discussion, I told him that he had selected a big subject and one that could very easily take the entire time of several meetings like this. For this ieason, and also bccause we have back here with us today our good friend, Jack Dionne, whose witty stories and instructive talk we are all waiting to hear, I have had prepared for each one ' of you a Code of Ethics which Matt Harris and I have compiled for presentation at the next meeting of the California Retail Lumbermen's Association. At their meeting held in Santa Barbara, January 3lst, Mr. Harris and I were named a committee to draw up and submit to the Directors, a Code of Ethics for the Associition's consideration.
"A Code is a matter of such importance that the first draft should not be acted upon hastily or presented to the members for adoption without careful consideration, and so we are taking this method of .p_r_esen$ng the matter to you for your criticisms and suggestions. We wish we had time tg take it up in this manner with every club in-ttre state, but time will not permit our doing that, and so iyc arc asking you to take this preliminary draft home with y6u,-read it over car-efully and b-e preqared at oui next meeting in-April to suggcst additions or eliminations, of, if agreeable, your apploval. It lpiU help Mt. Harris and-f in preparing the final draft-for presentation to the State Association, but more than that and of far more reach- ing bencfit to you personally, to the club and to the State Association, will be the result of your thinkins and then acting along thc lines as laid down here in these Declarations of B:-usinesi Principles.
"Ev-eryone of -us is- conducting his business on a Code. Few, if any of us, have it written out. Many of us do not cven realize that we have a Code, but everyone has his own Code on which he is corrducting !ir! oqr businoss. Will that Code, along the lines of philh, possibly without realizing,it, you are now conducting your business,- measure _up.to what you have always professed iJ iigtrt as laid down in the "Golden Rule?" Do your methods of dolns business meet with the approval of thosc with whom you come ii contact,-the man you are buying from-thc man you are scllinc to--or the public at large, and is YOUR Code or niethod of doini business approvcd by your fellow dealer or those in your emolovi
"You know what is right and what is wrong in thc mannir bf conducting your own business. You simply have not taken the time to write it down or codify it as we, wi[h the hclp of othcrs. have here done for you. It would be far better for you-if vou wroie out yoqr gJF Code because the mere act of writing it oit causcs you, as it did us, to give conscious thought to it, as-you do so. and-vou wiII stop and think whether or not you have betn conducling vtur business ethically with all those with whom you may come ii ton- tact. Take this Code back with you to the privacy of your inner officc. and mea-sure up y_our daily method of doing birsincjs with thc principle-s as here outlined. Ask and answer iourielf, these and many other questions that will come to you-y6u nced not answei them norr.
"A. Is it my duty to treat traveling salesmen with courtcsy and not cause them to waste their time unnecessarilv to sei me?
"B. Should I show one seller the prices of his com6etitoii
"C. Should f seek a-cheaper pric6 by deceiving thi seiler into .._ thinkin-g_I have been given a better price U-y a compeliioii
"D. Should I take greatei discounts ttra-n I ari cntiUet io -oi discounts after the time allowed for taking thim hiJiipiredl
"E. Should f canccl orders because the mark-et has dioppi-d?---
"F. Should I seek.-to get better pric-es, terms or aiscorinis tv intimating I will use larger quantiti6s of mercha;ais. ih;;i actually expect to ordcr ou[?
"G. As the Purchasing Agent for my firm, should f acceot any gratuity., cornmission, allowancj or any indirect pr6ni ii, connection with any purchases?
"H. Should I repo.rt all goods received in excess of those billed ano au rmdercnarges -as promptly and with the same fidelitv as I exhibit in reportingtho-riagis and overchargiit
"I. Should I take advantage of an-y man's ignoiinie ana mis___ lgpresent my material, or overcharse him?
"J. Should-I take advanta-ge of purchasEr by profiteering in sea_ sons of great demand; short-supply or o'tfrei i-iiiiii"i""l
"K. Should I see that my customer understands the basis of licn security as an aid to the extension of 'credit so that he may recognize the justification of using thc lien privilege for thc purpose for which it was intendetl?
"L. Should f misrepresent market conditions or supply to justify exorbitant charges?
"M, Should I make false or disparaging statements or circulate harmful rumors respecting a competitor, his selling price or his business?
"N. Should I solicit the cancellation of. or accept business Drcviously placed with a competitor, 6r should I consider-the order as a closed incident?
"O. Should I make special prices to recognized customers of a competitor for the purpose of creating a good-will, which should be properly cultivated through fribndly interest and service only?
"P. Should I make price inducements in distant trade tcrritory with the object in view of attracting business from the locjl dealer by a price which has no basis except that of piracy?
"Q. Should I take advantage of the subterfugebf what is-lrroirr as "special stocks" to make price concelsions?
"After you have done this, will you not come back to our ncxt meeting prepared to tell us where we have gone too far or we have fallen short in our declaration of ethical re-lations with thosc with whom we are associated in business. It wiU help us in orescnting to our State Association the best workable Code thit can b6 obtainedl but better than that it will make you realize-as nothing else will- just-how near or how far you have come from measurin6f up to those ideals that you have al!. along professed to be your guide in your business transactions. You will also realize, as we have in woridne o,ut and compiling these standards, that thd making of the Code ii the small tbing and that its practical application is the bic thine.
"Personally, as a membef of this club, I feel that whEn the-final dqaft is made, presenied to and adoptcd by the State Association. our club should also approve and adopf this Code of Ethics-not by'iust approving and spreading it on our books of rccord as a sentimcirtal creatiort" but by putting it to work immediately. I am sure that this declaration of concrete principles of businesi methods meets with th^e approval of- every lcgitimate manufacturcr, wholesaler and retailer, and I believe that it is our bounden duty to the industrv as a wholc, and in co-operation with all the othei clubs and the-Statc Association, to s€e that the clements in each branch of thc industrv that do not rccog'nize or are opposcd to these principlcs and seek t6 d-cstroy a_nd disrup! are thoroughly educated tb the-greater benefits that ca9 be dcrived by strict adherence to the sound principles here outlincd.
"I believe that a permanent committee (not necessarily the oersonncl thereof) should be appointed by eacli club-these iommiticcs to co-opcrate with each other and arringe some method for collect- ing information upon actual instances oi alleged unethical practicis or pracuces that are open to question as to their cthical or unethical status. To get_thc. good out.of the Code, thc application of its princrpres to specrttc rnstances is neccssary. A record of specific in_ stances and the combined committees' findings and decisions should be kept and transmitted to members, thus illultratinc to all thJ piac_ tical application of the Code and at the same time, k=eeping the Code cvcr in the minds of those subscribing thereto.'
Mr. Bird distributed aggng the members a Preliminary Report of the "Code of EthiCs," compiled by Matt Harrii and himself, for the California RetaiL Lumbermen's Association. Mr. Bird stated that the State Association would like the co-operation of the various Lumbermen's Clubs axd any sugge-!4ons that the Clubs had to make regarding the proposed "Code of Ethics" would be given die con-sideration when they were compiling the final draft.
President Falconbury then called- on the following to !]press_ their views and ideas on the subject: George Ground, Modesto Lumber Co., Modesto; George Goo-d, Good Lumber Co., Tracy; L. H. Chapman, Sairamento Lumber Co. and President of the Slcramento Vallev Lumbermen's Club, Sacramento; C. D. LeMaster, Sacramento; and A. J. Russell, Santa Fe Lumber Co., San Francisco. In closing the discussion on the "Code of Ethics," President Falconbury suggested that the Preliminary Draft of the California Retail I.umbermen's Association Code, be given time and study during the next few weeks and that any suggestions the members had to offer could b-e presented before the Club at the April meeting, when the matter would come up for further consideration.
Jack Dionne, publisher of the "California Lumber Mer-
chant," was then introduced by President Falconbury. Jack was in good form and interspersed his. interesting reinarks with Jeveral stories much to the enjoyment of the crowd. He spoke on the Merchandising of Lumber, Hoo Hoo Club activities throughout the cou.ntry, the activities of the various Lumbermen Clubs in California and the bene' fits that are derived from their meetings, and the proposed "Code of Ethics" that was discussed during the business session of the meeting.
A. J. Russell was the recipient of a nice compliment from President Falconbury for the t'ay in which he carried out the program of the J6int Lumbermen's meeting at Stockton last month where he acted as toastmaster. He also thanked Chas. G. Bird for his activities and work on the "Code of Ethics." H. M. Schaur, Tracy Lumber Co., announced that the arrangements for the Club meeting to be held at Tracy next month were practically completed and invited all members to attend. Frank Trower, Trower Lumber Co., San Francisco, was unanimously voted an honorary member of the Club.
The following attended the me'eting:
W. H. Falconbury, Falconbury Lumber Co.....
A. f. Russell. Santa Fe Lumber Co.....
^IacL Dionne, "California Lumber Merchant".
Charles G. Bird, Stockton Lumber Co.....
Lester Elliott, Valley Lumbei Co.....
B. A. Nixon, Nixon Lumber Co.. .
Chas. P. Christenson, Linden Lumber Co...
I. M. Montgomerv. Silver Falls Timber Co.....
G. H. Pfeufr=er, Tiin Harbors Lumber Co.....
Walter Baker, Hendrickson Lumber Co..
Kenneth Smith, Long-Bell Lumber Co.....
Dan Schroebel, San Joaquin Lumber Co.....
Francisco
Angelcs
O. D. Ruse, Tilden Lumbef & Mill Co..... .Stockton Georce Grdund. Modesto Lunber Co...., ..Modcsto FranE Wells, West Turlock Lumber & MiU Co............Turlock
C. D. LeMaiter.... .......Sacramcnto
J. E. Martin, "California Lumbcr Merchant". .San Francisco
Mr. F. A. Clough, formerly San Diego manager for Fletcher & Frambes, Inc., is now associatcd with the Albion Lumber Company, at their San Diego branch. They maintain offices at 32O Spreckels Building.
You can easily open more of them with a clincher that saves customers money in two ways: Our (Trademarhed)
looks just like Honduras Mahogany and is just as strong. It is not only cheaper in price, but also in cost of finishing.
Francisco
Bill Glonn, Coirs Bay Lumber Co.. San Francisco
S. Rothermel, Central Lumber Co.....
Bcrt Neylan, Booth-Kelly Lumber Co.....
"High" ite"iy, Booth-K;lty Lumbcr Co... ..
ChaE. Mooreli6ad, Irwin L-umber Co.....
L. V. Utterbach, Modesto Lumber Co.....
O. L. Russum, Chas. R. McCormick Lumber Co.....
O. V. Wilson. Central Lumber Co.....
Bruce, DuVall, Ripon Lumber Co.....
A. A.'Kelley. Santa Fe Lumber Co.....
Chas. Wood, Strable Hardwood Company.
T. H. Kewin, Kewin Lumber Co,,...
W. O. Mashek, Kewin Lumber Co.....
Francisco
D. A, Williamson, Midvalley Lumber Co.. ... ' .Galt
W. M. Casey, Pittsburg Mfg. Company. ...Pitts!wg
Harrv Fuller. Fuller Lumber Co...., ....Lodi
Ed. Garland,'Charles R. McCormick Lumber Co.'....San Francisco
L. H. Chapman, Sacramento Lumber Co..... ....Sacramcnto
Curtis Cutler, Cuttcr Mill & Lumber Co..... ....Sacramento
H. M. Schaur, Tracy Lumber Co... .Tracy
Pcrcy McPheirson, Escalon Lumber Co..... .Escalon
Georce Good. Good Lumber Co..... ...Tracy
J. V.-Gartin,-Stanislaus Lumber Co..... ....Modesto
You'll find it profitable to drop us a line.
The Only Impofiers with our own Timber Supplg and Mills in Lwon.
Sth and Brannan Str. San Francisco
Oakland
Lor Angeler
(Continued from Page 52)
bousum in the last act and cry: "Darlink, I am-" and stop. Is he the lover-brother-friend-iceman-or the collector for the sewing machine company ? He might be anyone-but only ONE will really satisfy your audience.
If your company is small you may have to double parts-BUT GET THEM ALL IN.
The inn keeper may double as the parson and St.
may have to flourish the whip of Legree-BUT STAGE ,EM ALL.
Your bookkeeper can handle the information files and the displays; your stenographer can talk pleasantly and convincingly of kitchens and closets and porches and color schemes; you, yourself, can be lumber dealer and architect and estimator.
"Each man in his tife plays manv parts." PLAY 'EM. Keep away from the "rough stufi" on the Big Time. Throwing a pile of boards on a contractor's truck is all right in the 10-20-30 houses, but it doesn't go here.
You are now playing to people who are paying Big Time prices to see your act-and it pays to please them.
Make your act so complete-so attractive-so thoroughly GOOD-that your first-nighters will pass the word. And keep on refining it and improving it so that some of those first-nighters will come again to see you.
PUT IT OVER,to the best of your ability and the Box Office will hang your picture over the cash register.
Btuce Lemon has opened a retail and wholesale hardwood yard in Oakland. Before opening his Oakland yard, he spent eight years with Forsythe & Co., San Francisco hardwood dealers. While with Forsythe & Co., he represented this concern in the Bay District.
Alexander Peers, pioneer lumber man of San Mateo county and said to have been the old,est member. of the Masonic or{er in California, died in Mayfield, March 2.
Wc Menufrcturc
Old Growth Douglac Fir Spruc*Hemlock
OUR SPECIALTY
Cercfully Dricd - Wcll Mrnufrc.tnrcd
With the announcement of the retirement of Mr. Geo. B. Maxwell, of Maxwell & Wilkinson, Los Angeles wholesalers, comes the news that this concern will now be known as W. W. Wilkinson. Mr. Wilkinson will continue the business under the new name. at the same location.
The hardwood floor department of the Woodhead Lumber Company, Los Angeles, has been moved from their main offices at 914 South Main Street. to their hardwood warehouse at 572f] South Main Street.
began business April 30, 1875, with a single retail lumber yard-fifiry years ago. Today its mills in the South, the'!7est and Pacific Northwest share responsibility in helping to shelter a nation and in meeting the'requirements of an ever.expanding industrial
developmenr. Since 1875-each milestone a pride-mark of Time, setting its own standard for the future.
"]fIE Long.Bell Lumber Company 'LONG BUILDING KANSAS CITY, MO.
The monthly meeting of the Sacramento Valley Lumber- y/ President Chapman then introduced the Speaker of the men's Club wls held at the Senator Hotel; Sacramento, on -Day, B. J. Williams, Director of Sales, Paraffine Companies, Saturday, March 21. President Lawrence H. Chapman Inc., of San Francisco. Mr. Williams' subject was "Buildpresided-. ing a Business That Lasts." This address Mr. Williams
Joe Shepard, Chairman of the Legislative Committee, also made before the recent convention of the Western reiorted that of the ,eleven bills preslnted to amend the Retail Lumbermen's Assobiation at Seattle and appears in Lien Law, only two were passed and these were only of a full inthe "California Lumber Merchant;" the first installminor nature ind caused no harm to the lumber industry. ment appeared in the March 15 issue, the second installHe stated that the four bills on which the lumber industry ment appears in this issue. This remarkable address is of the state was the most concerned, Senate Bills 642 and commended to the lumbermen of the state as one of the 643 and Assembly Bills 581 and 585, were all defeated. most remarkable documents of its kind, full of highly inHe said that this- victory alone should act as a favorable structive merchandising thoughts_ and ideas. point for new members t6 join the State Retail Association, The following wer€ pres_ent at the meeting ilso for the present memb6rs to continue their membership ! E_. B-ri$, California Door Co.;
C. D-.lleMaster made a report on the "Code of Ethics"
discussion at the Central California Lumbermen's meeting Utr. f.- E]' Fraser, Califoriria
Association on March 14. He referred to the Preliminary "Code'of
Ethics,, Draft that nr.
bee. pr.pai"a 6y Ct"" C. B.J. Williams, Paraffine Companies, Inc....
Francisco Bird and Matt Harris for the California Retail Lumber- C'-N' Franklin' Southern Pacific Companv'
men's Association. "Putting the code into practice is the
big thing," said Mr. LeMalter. He stated, 'if we will Waltcr _Bakcr, Tlendrickson
"Elk Grove a hisher_plane.,, ""':'" Lu *' rr
.iiay1rt3'coa" "J"anere to it, it will p;iih; industry on Homer Derr, i. M. Derr Lumber
M?s. l. E. Fraser, Secretary of the California Retaii ii;rty-Full*,'ru1ir irimbcr Co.....
Lumberinen's Association, spolie on the work done by the Q.!!_. Frasei, Chicago & Alton R. R... ......San Francisco CementCommitteeoiSt"t"^A'sociation,and.alsoreferredW.Keatin.g.j...... to the accomplishments of the Legislative Committee at the W' A' Wai-den' Home Builder's Lumber Co" ' ' ' ' ' ' ' 'Gridlcv last session of the Legislature. She said that the Associa S:SirHlit:''::::::::::::::::::::::::::::::::::::::::.i3!lXfi!13 tion needed the co-operation of the Lumbermen's Clubs, Bill Pgterson, Calif. Stucco Products Co...'. ....Sacramcnto ;;J ";;.ain.* to "-r'. ltt-.-Si.t. Ario"i"ti"n as a clearing Jack spellman " " " " " 'Sacramento [."ri,3.ii"g-that boih *"uta benefit by such co-operationl (Continued on Page 62.)
Ertablirhed 1885
f
GRAYS HARBOR SHINGLE CO.
6/2 Circlc S
Speciel Starr
Alro Circle S Clearr t Perfectr t Royalr
All Red Ccdar Shingler
Lor Angclcr
t28 I. N. Van Nuyr Bldg.
MEtropolitan 0845
'Gl ur *--t^ u3vr6-69"Team Work with the Retail Lumber Merchant."
Aberdeen, Werhington
.A,. J. WEST
Thc vcry bcrt of Soft Old Growth Ycllow Fir Stock From Grayr Harbor
\[e Know thc Quality Cannot bc Sutlrarcd SAN FRANCISCO, NEWHALL BUILDING
Kearncy lll0
First of all, mainly, now and forever after, we posrtively do give you intelligent service, For €xample: A phone call to our office regarding the delivery of an order, is a stop signal throughout the offices, until the information is obtained and imparted to you. And the order goes as promised. A big thing in this line of business.
We mark no orders "Special Attention." That kind of attention is given every piece that goes through our plant.
Have you ever noticed the pleasant voice at our end of the telephone line ? This isn't an accident. The next iime you call, mark this point.
We are constantly at work on new things, new ideas, trying new methods of manufacture, and attempting to cut down the well-advertised "overhead," all with the idea of so increasing our efficiency to make this institution all the more necessary to your business.
The addition to our plant will be in operation soon, watch for the announcement about it. We will be equipped to turn out anything in veneers, made in our own plant, and according to Koehl specifications of quality.
^A,fter all, there irntt much choice when ordering rarh and door product4 if you considcr only the price. The Koehl inrtitution ir devoted to one main prrpole in fu burine$ life, and the rucces and groyrth altending the budnec, ia ruftcient proof of the wirdom of the policy.
Thir purpoce, wittout any frilli or trimmiqr' is' "To Satirfactorily Serve You."
FRED PIERCE MAKES CHANGE SOUTHERN CALIFoRNIA LUMBERMEN
To
FROLIC AT ,,STAG, PART1' wood,department of the Woodhead Lumber Company_, Lo-s Announcements have been mailed to everv man inter_ Angeles, and has taken a position with the Diamond Hard- ested in the lumber business, i; S;;Ae;" -e"iiirr"i",- .f wood company, in the same city. a monster "Stag" Party.and-jinx, t-o be held at. the Ship Cafe, Venice, oi the night of-May first.
Mr. F. E. Pierce has resigned his position in the hard-
F. M. VAN HOUTEN MAKES CHANGE
A Committee of tweniy is working out the,arrangements
F. M. Van Houten, for some time manager for the Ham- and details. The affairlis being hEld as a 'Lumb-ermen's mond Lumber Company at Frawley, wilf resign on April Party, for all lumbermen, sash"and door men, hardwood first to become actively associated in'a yard atEanta Ciuz, mettj.tc., and their guests. in which he recently purchased an inteiest.
He will be succeeded at Brawley_ by Mr. R. W. IVIcC_une, MILLWORK INSTITUTE OFFICIALS ATTEND who has been at the Pomona yard operated by the Ham- NORTHERN MEETINGmondLumo"'Co-o:l-Mr.HarryGaetjen,preridentoftheMillworkInstitute
cHANGES rN NErrLEroN oRGANrzArroN tt"t3j'i?:'Af.t^5;,3i il:*il?,Y#glg#KTi',i;lj; _ Paul_W. Masters, for several years manager for the Net- Millwork Association, at Seattle. tl9tgn- Lumber C^ompany, Los Angeles, haJresigned to go irt"/rtrppJ"it""o*" and portland, on the returlr trip. with L. H. Ives & Company
He is succeeded by Mr. H. A. Smith, who has been assist-
ant manager at Lo's Angeles for some time, and *tto ir
"GIJS" HOOVER BACK HOME very well known througti-out Southern California. . Ml 4^I-. (Gus) Hoover, Los Angeles_pepresentative for Mr. Carl Koerner, ioimerty of the Duncan Lumbnr the Pacific Lumber Company and the Wendling Nathan Company, will assist Mr. Smiih. Company, returned to Los Angeles on March 26{h, after a
sourHERN PrNE-ASSOCTAffiT HOLD ANNUAL J;i;tol*:t"nt month's trip' with Mrs' Hoover and their two
The Tenth Annual Meeting of the Southern Pine Asso- . Thqy journeyed to New York, via the Canal, returning ciation was held at the Roosevelt Hotel, New Orleans, b{ rail. March 24 and 25.
Col. Wm. B. Greeley, Chief United States Forest Service, I E. V. BABCOCK A CALIFORNIA VISITOR spoke on "The Business of Growing Trees." I E. V. Babcock, Babcock Lumber Co., pittsburg, is visitHETNEcKo ro opow arorHER. yArD
:X-. t:-f*ll'lT".n#'.*H1"1:3i:t:S"[f-"'.1".tt[:J#
It is understood that the Heinecke Lumber Company, C"".t. 'ittl- g"h5"ilLrt"u"t'c..-"t. r"ig. eistern whole- with yards at Upland and Ontario, will open a third^yaid salers and distributors of a large volumjof pacific Coast at Claremont. lumber.
Another notablc ex. ample showing thc llls*frfi elgt',',t#g Finest" oak floorinc is :erving. America's.ldad. lng cttlzens rn e[hanc- ir.rs. gnd beautif ying tnetr nomes.
!hi_s exclusive ap-artment _located on arbtocratic B€acon Street, Boston, is floored throughout with
All of us have an instinctive preference for Quality.
We like to believe that the Lumber Industry's preference for GoodyearE and their preference for Quality are one and the same.
fn catering to the exacting taste of those who occupy apartments of this character, it is imperative that every detail of thc decorative features be the acme of Derfectim. Thus from coast to coaat, Superior Brand Oak Flmring is becoming more and more relied uDon to insure the maximum in beauty and utility, through its matchless uniformity in color aad individual superi. orrty tn manutacture.
SHALL WE QUOTE NOW?
We will ship you a car of the famous "Eclipse" Brand Vertical Flooring at our own risk. If upon arrival you don'tfind it to be equal or better than any other flooring for
we will willingly take same off your hands.
Better begin using tltis better ,flooringNOW!
The T. L. Manning Lumber Company at Rosemead, is now in operation. Mr. Manning opened this yard after selling his Monrovia plant to the Bettingen interests.
The Pacific States Lumber Comoanv at Hermosa Beach has been sold to the Olson Lumbei Company of Alhambra.
First 2 First 2 February, January,
E. E, Bryan, Manager of the Shasta Lumber Co., Marysville, accompanied by Mrs. Bryan and his office manager Eugene Gray, were in an automobile accident recently when returning from Sacramento to Marysville. Mr. Bryan was bruised and cut badly on the hands, while Mrs. Bryan received a badly injured hip and Mr. Gray a broken rib. They are all reported to be convalescing nicely.
Wm. L. Aisthorpe, well known Chico lumberman, is now acting as manager of the Griswold Lumber Co. He formerly was their yard manager.
Wall Three-Fourths of Mile Long Will Reach From Columbia to Eighth Street; Leases Already Contracted on 80 Acres of Reclaimed Lands at $4000 Month
From the San Diego "IndePendent"
A development that will mean for San Diego the greatest retail lumber center on the coast will be begun on the bayfront next week, it was announced today. A 3470-foot seawall, 15 feet high, will be built along the bayfront from Eighth to Columbia streets at a cost of approximately$250,000. This wall will make possible the reclamation of nearly 80 acres of choicest tidelands.
The city harbor department has already closed leases for the land with several prominent lumber concerns. The monthly revenue to the city from these leases will be about $4000-or nearly $50,000 a year.
The seawall- will become one of the distinguishing features of San Diego bay. The lumber companies will build a 2O-f.oot apron wharf out from the seawall, making ideal landing .facilities for lumber cargoes.
Lumber concerns that have taken up leases on the new lands are: Westi:rn Lumber Co., Sullivan Hardwood Lumber Co., Owl Lumber Co., City Lumber Co., Russ Lumber Co., Klicka, Dixie and San Diego Lumber Co.
Washington, D. C., Mar. 20.-May t has been set as the opening date of the general lumber standardization confCrence with Secretary lfoover in Washington, John W. Blodgett, Chairman of the Central Committee on L,umber Standards, announced today, at the close of a two day meeting of the Central Committee. It is believed that this meeting, which will be the third general conference. held during th- past three years, will see the program of the standardization of the softwood lumber industry brought to a successful conclusion.
Washington, March 20.-The annual dinner of the National Lumber Manufacturers Association on the evening of April 28, during the national convention at Congress Hotel in Chicago, will have as its speakers' theme the objectives of the observance of American Forest Week It is -expected that the Izaak Walton League and the Illinois Forestry Association will be represented.
A cooperative agreement designed to develop the interest of the Boy Scouts of America in forestry and in the use and proteition of the national forests and to secure their help ln spreading the conservation idea among our citizens, has just been signed by Regional Scout Executive Chas. N. Miller, Los Angeles, on behalf of the Boy Scouts of America, Region Twelve, and United States District Foresters Paul G. Redington, San Francisco. All Boy Scouts and U. S. Forest Service ofificers in California, Nevada, IJtah apd Arizona, the states comprising Region Twelve of the poy Scouts organization, will cooperate in this work. t-
The Union Planing Mill of Stockton have purchased a new location there and are now er'ecting a new modern ptaning mill. Bruce Martin is the manager of this progresstve concern.
THIS name may not have any especial - aignificance to you, but you do know what " lsts" mean, you know what "clears" mean, and when grade AAA, in fancy face veneers is mentioned you know what to expect. Grand Bassam is the highest grade of mahogany logs obtainable.
Louisville's instructions to their African agent are invariably Grand Basaam, and with a manufacturing experience Since '89, you know there can be but one result.
For your convenience an ample supply of that Plywood that is "Good to the Core" is carried right in Los Angeles. Stock sizes /4," and 5-16'-3 Ply, /s"-5 Ply, 48",60", and 72" long x 18", 24", and 30" wide.
Manufacturerr of Dought Fir
urd Port Orfosd Ccdar.
Sawmillr, MareMeld, Orcgon
Dirtributing Plant Bcy Point.
Annual Production
2(X),0(X),0(X) Feet
GENERAL OFFICES :!T: ?rtroY Itds'
Lor Angehc Officc, rr Gcatnl Bldg.
330 Ctrapman Building, [.o. Angclcr Phonc VAndike 4912
REPRESENTING RELIABLE MILUi FOR-
P^A,NELS
SHIPPING BOTH CARGO fri"
Manuhctursrr of California WtritG rnd Sugrr PinG Lunbcr Milb rt Surenvills ud tlilt, C.L
I5O,(X)O,(X)O FGGI Annurl Crprdty
B. W. ADAMS, M3r. Salcr Dat Firrt Nationd Bank Bldg. . Sqn Frrarirco
Planing^mill-superintendent or manager wants position near--Los Angeles, thoroughly competent, estimatoi buyer, detailer, stairs and ALL LINES OF MILL WORK. a-t LOCAL REFERENCES. Address Box A-ZI, care California Lumber Merchant.
FOREMAN WANTS POSITION WANTED: POSITION IN RETAIL LUMBER YARD AS FOREMAN BY MAN WITH SIXTEEN YEARS' EXPERIENCE. REFERENCES. ADDRESS BOX A-14 CARE CALIFORNIA LUMBER MERCHANT.
WANTED POSITION AS YARD MANAGER
Wanted: position as manager of Retail Lumber Yard. Thoroughly familiar with retail lumber business and have had several years' experience as manaC_e{ 9f retail yard. Willing to locate anywhere in California. Can furnish excellent references. Address Box A-33, care California Lumber Merchant.
Warlls position with country lumber yard as bookkeeper and office man. Thoroughly understands checking, estimates and meeting the public. Five year!' California exPerrence. Box A-20, care California Lumber Merchant.
FOR SALE
Lumber business for sale, and property (3% acres) for lease for long term of years. One of the finest locations in Los Angeles County. Will require $35,000.00, besides lease. Terms, cash, no trades. Address "B-H," care California Lumber Merchant.
Thoroughly experienced, all 'round young lurnberman wants position in Southern California. Have had experience estimating, selling and collecting, and want chance to make good and advance. Single, 22, and not afraid of work. Address, Box A-30, care California Lumber Merchant.
Wants to locate in Southern California. This man is thoroughly experienced in all branches of lumber yard bookkeeping and accountancy, is capable, and would make a valuable addition to any organization Communicate with the Los Angeles office of ,,The California Lumber Merchant" for particulars.
By_ competent-man, position in some good city in Southern California. Now employed as manager in a three yard !o-wn.. With -p,resent employer eight years as manager. Married,_age 35. Am capable and willing to earn a good salary. Good bookkeeper. Will start in any capacitv with right co,mpany. References. Available May lst. Address Box A-35, care California Lumber Merchant.
Retail Lumberman, experienced estimator, salesman, accountant or manager, wants position. Good personality and record. Address Box .4.-36. care California Lumber Merchant.
desires position with reliable concern doing large retail lumber business. Thoroughly competent,.experienied, and efficient. Pacific Coast or Rocky Mountain States location; now employed same work in Los Angeles Territory. I will safeguard yout credits, reduce your outstanding tb the minimum, and hold it there. Close investigation welcomed. Address A-30, California Lumber Merchant.
Woodworking plant for lease, with or without some machin-ery. Goo{ location. Address, Box A-29, clo California Lumber Merchant.
By young man with eight years experience in retail and wholesale lumber. Good estimator and salesman. Knows the business thoroughly. Best of references. Address Box A-34. care California Lumber Merchant.
yard in Southern California. When answering give full details regarding your offer. HAYWARD LUMBER & INVESTMENT COMPANY. 410 San Fernando Road, Los Angeles.
Lfuting! of small retail lumber yarda anywhere in California that are for rale. Have many inquiries for yrdr from $l0fi)O to $35r00O. Smdl town yardr preferrcd. Should you have anything attractive to ofrer rend full informa-tion immediately.
There s an Andersen \i'indou Frarre fot t-r'cry style or type of brrilrling. Regular An-dcrscn Frames arelot frirme buildings; Andcrsen Box Frames arc especirlly for brick, tile or concrete.
\(/rite for lere.t infor. mation on AIrde tsen Standartl Frrmes, stating rvhether y()u are il l architect, contractoa, derler or prospectiv: horue builder.
Those two shoulders on the sill of an Andersen \Tindow Frame guarantee that the home will be comfortable.
'When the window is lowered the sash rests against one; the storm sash or screen rests against the other.
That makes it impossible for drafts or rains to enter the house at any point along the sill.
Andersen Lumber ComPanY Dcpt. .\-'1, Bal-port, 1'{irrrr.
Of changing what is
There are lots of tricks
In the lumber biz.
Spring is the time
To fix up and paint
Make many a place
Look new that ain't.
And the lumber dealer
Should do his share
To make his town
Both bright and fair.
He can sell the stock
And the service give
To improve the homes
Where people live.
And this is our share
'We can furnish through you
Built-in things that make
Dreams come true.
Breakfast tables and Breakfast seatsFine for hurry-up Family eats.
Ironing boards for Kitchen or hall
Fold these things right Into the wall.
Lovely bathroom cabinets
Sparkling mirrors that pride begets. Sell them happiness
Sell good cheer
Fixing time's come and Spring is here.
thipping Wcigltt 35 lbs' lnselt the conplete framc between tx'o studsr run a casing around
AlrD IROI{INC BOARD COMBINEO Ehippng llteight 4o lbs. lnstall as above. A real time, money and space saver. ldeal for apartments or small homes.
with Adjustable Shclvcs and Plate Gless Mirroa Made to set in or against well.
