The California Lumber Merchant - August 1925

Texas and Calif ornia

During the past 18 months Texas has developed faster than any other State in the Union as a consumer of California lumber productsand is still growing. For Informati,on Write THE GULF G(IAST LUMBERiIA]I IIIiJ*

PHIL B. HART

llenrgln3 Editor

A.M.THACKABERRY

" Chcuh.tlon MrmScr

A. C. MERRYMAN ":".r1*"

J. E. MARTIN Mgr. Srn Fralclrco Officc

THE CALIFOR}IIA LUMBERMERCHANT

JackDiorrne.futltdlrn

Inccporatcd under thc lawr of Calllonle

Su Frenclrco OEcc I Mrtroa Bldg. Phoc Grrtrcld 5ll

Southcrn O6cc 2nd Nationd BanL Bld3. Hourto'

W.

T.

BLACK Mgr. Portlud (Xficc

J. C. Dionne, Prcr. rnd Trcar.; Phll B. Hart, Vlcc-Prce.; J. E- Mar$n, Sccy. Publirhcd thc lrt ud lSth of cach nonth at tlt-19-.20 CENTRAL BUILDING, LOS AMELES, CAL., TELEPHONE, V.ArdlLc 4515 Entcnd rc Sccoud-cle$ Etttcr ScptGmber 8, lgta, at tho Potofflce at ' L6 An3elcr, Callfornia, undcr Act of March 3, lt?9.

OUR ADVERTISERS

Not Insulated!

Insulated!

These houees were built from the same plans by the same contractor yet there is avast difference betweenthem.The one at the right,owned byMr.J.G.Catrralum. ber retailer at Aurora, Illinois, is insulated with BALSAM.WOOL; the other ia not insulated. According to Mr. Carrle report of his firstwintels fuel Eaving he will oave annually about $3o.oO on hia coal bille ae comparq! to hia neighbo/s. Mr. Cart algo saved $29.OO on his heating equipment ag a result of having insulated hia house. With a $59.OO eaving at the end of the 6rst winter you can readily see that the BALSAM,WOOL in Mr.Cart'ehouae will pay for itself in a veryfewyears.

BnrsAM-VboL Does More Than Srnash Sdes Records

T TP TO July lst of this year almost as lL-/ much n.qlsAM-woolhad been sold as w:as sold during the entire year of.IT24. But smashing sales records is just one

builders, heating engineers and home' owners relatin$ the remarkable performances of na.lsAM-wool.

BALSAM -WOOL has "arrived." of nar,sAM -wool's accomplishments.

It is making additional profitq.fgt lum' rr /E hear occasionally of lumber deal- ber dealers, helping realtors sell houses, \ aiding contractors to build better homes VY ers who are waitin$ for the insula' ;;d-A;Ci il_d;""t; &ti's g;y1'. tE f#"fffffi"':",fl:ii*:" berore thev amountofradiationrequiredinbuildings''''::'j"

increasing egg production for poultiy We know also of-a lar$e a-"i gtgwiq8 raisers, r"iri"I"t""l for owners an-d givinb number of dealers who are making sizable them greater house comfort, wintei and additional profitsonBALSAM'wooLnout. summer, than they ever knew before. The waiting policy doesn't look so good

Almost every day enthusiastic letters when the sales records of some of these are received from dealers, contractors, dealers come to light.

An Illinois dealer in a town of 35,000 placed threeorders totaling 65,000 feet during the first three months he handled the line.

A Minnesota dealer placed six orderstotaling 54,000 f eet during the fi rst fi ve months of this y ear

A dealer in a town of 40,000 population sold 270,000 feet during four consecutivemonths of this year.

In a town of 1,000 population a dealer sold 18,000 feetthe firstyear handlingBALSAM-WOOL.

In less than three months of this year a Northwest dealer in a town.of 14,000 population had placed four orders totaling 37,000 feet.

A middlewest dealer in a town of lessthan 7,000 population iumped into the carload class on his second order. ***

ELLING BALSAM-wooL doesn't take a lot of time once you get started. One job sells another. BALSAM-WOOL makes enthusiastic boosters for you.

'Write to the Wood Conversion Company. They'll tell you frankly what you can expect to do with the line in your locality. They'll help you get started. One of the thingsthey will not tty to do is to overload you or sell you a carload.

They wantyou to make money on the line from the etart. They expect to build up their business by making BALSAM -WOOL profitable for you tohandle. Suppose you get a letter offnowwhile you're in the mood.

WEYERHAEUSER SALES CO.

Distributors of WEYERHAEUSER FOREST PRODUCTS

General Ofrces: SPoKANE, VASHTNGTON

Branch Offces

CTIICAGO BALTIMORE NEV YORK

2694UniversityArrc. 2O8 S. La Salle St. 812 LexingtonBldg. 22O Broadway

The Weyethaetsq Sahs Company k the combined selling otganQatiott of the follo*iag Weyahaeusa Milk aad Disnibuting Plants GoquctLubcrCn.. CtoquetrMim. HubirdlubcrCo. . Sudpoint,Idrho Thct{ottbmlumbcrCa.Ooqrct,Miu. EdrudRudcdgc TimberCo, Ccwd'Aleacrldaho lohmeVcotrcsthC-.Cloqrt'Min. BowFerrvLubetCo. - BorenFerry'I&ho Wood Conwnior Co. Cloquct, Mim. Snoqu.lroic F.tb Lubcr Cp. Snoquelmic F.ltt,Wuh. Potlatchl-umbcr.Cn... Pottatch,I&ho VeycrhacrerTimbcrCo... Evcrett,Voh. EoircPapccLunberCr.. Boi*,Idaho l9cyerbrcwrTinbcrCp. .Beltimrc'Md. VcyerhacunTimbcr Cp. . St.Prul'Mim.

Read what the Builder. the Heating Engineer and the Owner

I - .1 I say about thrs house

The builder, the heating engineer and the owner of the home in Birrningham, Michigan, shown above, tell in the following letters what BALSAM,WOOL did for this house.

The buililqs, Qi.ddey I V on Alstyne, wtite :

"As a builder of good horree, the idea of insulation appealed to rne strongly, and after investigating the virious materials on the market I decided to use BALSAM,WOOLin the residence at Quarton Lakes Estates, Birmingham.

"When figuring the cost of installing BALSAMWOOLinthis house I requested the heating engineer to figure a red uction of | 5 % in the ra diation, a6 recom. mended byyour company. Thie he did'whichreduced the cost of the BAISAM-WOOLtopractically nothin g.

"In showing the houee for sale I used the insulation as one ofthe most desirable features ofite construction and the extreme satiefaction the owner has since de, rived has proven the claims made by you are not ex. aggerated in the least. I am now using BALSAM, WOOL on several other jobs."

Hqe is what the hcathry engineqr, Howat iI C. Hurlburt, un ote t

"At the request of your Mt.Wood I am glad to give you a fewfacts concerning a BAISAM.WOOLinsu. lated homeat QuartonLakee Estates, Birmingham, in which I installed the plumbing and heating sy6tems.

"The buildere, Messrs. Giddey and Van Alstyne, orevailed upon rne to reduce the radiation I 5 % on thic job, due to the factthat BALSAM.WOOLwastobe used. Having done installation work for thirty years I was skeptical as to the results,but after this paotwinter' I am ready to guarantee satisfactofy results where BALSAM'WOOL is used, at a radiation reduction of 15%. Thiia practically pays for the initial co6t of the insulation and subctantial fuel saving ig aszured."

Arl.d the ownq, E. S. Jackson' t ep ot Ls e?ntire s otisf .Ictio?' :

"Myhouse at Quarton Lakes Estates, Birrningham, has BALSAM.WOOL onthe inside flanged between the studs and it is very satisfactory. In the coldest weather this winter and with not more than half a pound of steam we were able to heat the house to 7O degrees or better. I am of the opinion that with thie constnrction, one can save the cost of it in heating within a very chort tine."

ST. PAUL

How Lumber Looks

We are of opinion, rhared bya large numbcr of otter lumbermen, that the wholecale mertet, elpecially in the souttern part of tte rtate, ir in a much healtrhier, active condition than ir the retail end of the game, and that it is about high tirne that the retail distributorr are taking a tumble to thir facL

The part two weekr har reen a decided change- in tte wholeeale outloo\ all up and down the rtate, a change for the better, and the old grin ir again appearing on the formcdy worried countenancel of the sentry who bave been booking cargo and rail orderr, dl too few of t[elrrr, rt pricer that rhowed no profit, and in carer rhowed a los.

Comnonr are bei.g dd at onc dollar and fifty ccntr to two dollan pcr thounnd highcr than tte pricer bcing oficrcd two wcekr to thirty dayr ego, and t[cre b no great avalanche of rtock being peddlcd. One inch common, SlS, rold in lor Angelea freely at $23.fl) on the thirteenth, and two inch, in good lote, war bringing a like price. Uppcn are firrn, fooring ir e little roarce, lath are rtrong, and ehingler are not ro gpod. Thc demend for ehinglca har not improved and tbe pricee are weak.

The attitude of t[e millr toward cargo burines ie now what it war toward cutting orderr, rixty dayr ago. Orderr

for rpeciel rtockr are more easily placed and the rpccid attention reemr to be going to the larger lotr. Production ir now at about rixty per cent of capacity. The cuilailnent program ic rtill in effect, and of course thc nurnben of plant! that have burned during tte year, her rhorten"d ptoduction conriderably. It har been edimated that the errt will not materially increare for at leart eix wce&r end porriblyrixty dayr.

The Eartern rnarket ir activg large rhipmentr bcing rcported for a number of Atlantic Coart port!, rtl grader and kindr, and the milh are anticipating a good volumc of nllroad inguirier in the early fall

Takcn tr a whole, we would ray that the conditionr ue nore favorable rigbt now than thcy havc becn d any tinc thir year, and that tbe balence of 1925 will rcirnburrc thc wholerde dirtributorr for tte lightpickinp thet thcy codured during the firet rcvcn monthr.

Now if the retail headr will buckle up tteir beltr arrd look thinge in the face, doing away entirely with the wlld cro$ fire of bidr on jobr of all eizee, tal.ing up the drc& romwhat to a point whcre ttere ir rt leart a rmall nargin of profit, t'he etate can loon take itr rrghtrul place again ar a white rpot in tte lumber indurtry.

California Retail Lumbermen's Association Want Lumber Grade Marked

Bg Jacft Dionne

C. W. Pinkerton of Whittier, President of the sociation, says that at its annual meeting next fall campaign to bring about the grade-marking of all fornia.

California Retail Lumbermen's Ashis Association is going to start a lumber entering the State of Cali-

Most people know that the bill introduced in the California Legislature last winter, providing for a pure food law on lumber demanding grade-marking, was fathered by this Association, the Board of Directors having voted to begin the agitation for grademarking in that way. That bill died in committee, but it gave the lumbermen something tothink about along that line.

Grade-marking will go down on the program for the next annual, says Mr. Pinkerton, for open and general discussion, and he expresses the conviction that it will be adopted by the Association, and plans prepared for inducing the manufacturers of lumber to grade-mark. This will apply to all lumber coming into and used in California.

The Southern Pine Association, after a year of investigation and experimentation, adopted grade-marking for all their mills last winter, and reports show that they are making much progress with their campaign, and thatthe retailers are enthusiastically adopting it. That Association considered that grade-marking was directly in line with the demands and requests made of the lumberindustry through Mr. Herbert Hoover when he invited the lumber industry to "clean house" three years ago, and thus brought about the great standardization program now in effect. That Mr. Hoover thought lumber should be plainly grade-marked, as well as cut and graded to known standards, was something he made very plain at all times.

Grade-marking entails trademarking as well, of course. A grade-mark on a board would mean nothing unless the mark also showed who was responsible for the board and itsgrade. The Southern Pine Association grade-mark identifies the grade, the producer and the Association all in one mark.

Mr. Pinkerton himself is an enthusiastic believer in grade-marking, believes that it insures the public a square deal, and puts another known quantity into the lumber business, which has long suffered for want of same.

With enonnously increased production of lumber due to our recent purchase of the Pope & Talbot interests this concern no\ r manufactures not less than 250,000,000 feet of Fir lumber annually, and we are in better position than ever before to say that

"Whose Ox Gored" Is

By Jack Dionne

Doesn't it make a lot of difference in this world "tvhose ox is gored ?"

On July 15th we published in this journal an editorial concerning the effects of the terrible quake at Santa Barbara, and we remarked with pardonable pride that "The wooden buildings stood."

That editorial was not intended as a knock for any other building material, and said so. But wood had done yeoman service at Santa Barbara, and it was nothing but just that we should say so.

Had we failed to do so rve rvould have failed in our duty towards the industry we serve and rvhich supports us, and to the lumbeimen to rvhose loyalty we owe our existence.

We received one letter protesting against that editorial. The writer of that letter said that he was NOT a maker of bricks, but protested against our implied suggestion that bricks did not do very well in the Santa Barbara terror.

It was NOT an unkind letter. nor a mean letter. It was a kindly and gentlemanly letter, and we replied to it in kind, of course. But the writer expressed his surprise and regret that"The California Lumber Merchant" had seen

fit to apparently raise a cry of commercialism concerning the Santa Barbara smash.

THAT thought impressed us very much.

We remember so well when Berkeley began rebuilding from that terrific conflagration of flame several years ago, how full page advertisements in the newspapers in that stricken city attacked the use of wooden construction. We remember the pictures they ran of the smoking ruins of wooden homes, and rve remember that caption,-"Qnty the brick chimneys stood."

And the writer remembers many other fires within his memory, every one of which was followed immediately by an open attack of that same character, on wooden construction.

IN FACT WE NEVER KNEW IT TO FAIL IN A SINGLE INSTANCE.

Dozens upon dozens of times in the past twenty years the rvriter has seen attacks upon wooden buildings come in the shape of rates, restrictions, proscriptions, etc., and in every single case when we had run it down, we found one of the same gang sitting at the end of the trail.

Really, it would have been less than human had the lumber interests spoken no word onthe subject, when the shoe appeared on the other foot in such manner that all men might see, and when the other fellow's ox was the one that was gored.

So, remembering those ads at Berkeley, we said with regard to Santa Barbara, "Only the brick chimneys fell down in the wooden houses." And that rvas true. in hundreds o.f cases.

And when we got that letter which we are now referring to, we wondered down in our hearts what the other side would have said had the tables been reversed, had the brick buildings stood, and the wooden buildings fallen, at Santa Barbara.

In the light of past experiences in California and everyrvhere else, there is little chance to wonder.

With the tremendous affair at Santa Barbara as a living illustration, we said far,far less against brick, than the brick people, without any provocative of any sort, have been saying in their California literature this year.

The "California Lumber Merchant" has no quarrel with brick. Nor with any other sort of building material that is striving to help the human race solve their building problems.

But it likewise believes in the lumber industry, in the usefulness of wood, and in its right to exist. It knows that rvood minds its own business better than any other bullding material, and only asks to be let alone.

And it only asks a square deal for lumber, and promises every other material as fair a deal in the columns as it gives wood, and as those materials give wood.

Jusf the golden rule is all.

JOHN G. McINTOSH, C. P. A. c. s. cowAN, c. P. A.

Mernber Mills:

Albton Lumber Company

Caspar Lumber Company

Dolbeer & Carson Lumber Co.

Glen Blalr Redwood Co.

Hammond Lumber Company

J. R. Hanify Company

Hobbs, Wall & Company

Holmes Eureka Lumber Co.

Llttle River Redwood Co.

Mendocino Lumber Co.

Northwestern Redwood Co.

Redwood Manufacturers Co.

The Paclftc Lumber Co.

Unlon Lumber Qompany

From New York to San Diego

dealers are enthusiastic about "Redwood Home Plans"l

Orders for our new book, "Redwood Home Plans," are coming from retail lumber merchants throughout the entire country. They range from orders for twenty-five to one order for five thousand.

The great majority of dealers want we are glad to do at actual cost.

The actual orders received for the home dgigns included in the book are using the book profitably.

their names imprinted on the book. This complete plans and'specifications of the proof enough of the fact that dealers are

Remember always that through the book you are given contact with the interested prospect at the best possible time to reach him.

And when he selects one of the designs from the book you can easily sell him Redwood-in the majority of cases at least.

Keep your stock of "Redwood Home Plans" large enough to meet requests for it. Allow its use to pay you as it is paying hundreds of others.

C. SIMMS, Architect

More Southern Capital Comes West

The Exchange Sau'mills Company of Kansas City, N{o., one of the biggest producers of lumber in the South for the past twenty years, is the latest firm to come West.

Announcement is made that this concern has closed a deal for the purchase of the timber, milling and railroad properties of the Modoc Lumber Company, at Klamath Falls, Ore. This property consists of 500,000,000 feet of White Pine, a railroad, a sawmill town and site, and part of a sawmill plant. The remainder of the plant was destroyed by fire several months ago.

The Kansas City firm proposes to go ahead with plans for a very modern plant of large capacity to manufacture this timber.

CHANGES IN BELL YARD

William Lowe has resigned as vice-president of the Whitelock. Lumber" Company to return to Sidney, Neb., where he rvill become associated with the Nebraska-Colorado Grain Company, of which his father, L. G. Lowe is preside'nt.

Frank L. Whitelock, president of the Whitelock Lumber Cornpany, is also interested in the grain company which og'ns 12 elevators in Nebraska and Colorado.

Mr. Lowe came West nearly two years ago from Sidney and has since then been associated rvith the Whitelock Lumber Company.

This company formerly produced Southern Pine at the rate of 400,000,000 feet annually, and they still operate three very large plants in Louisiana. Their general and sales offices are in Kansas Citv.

Other Deals Pending

It is knorvn that a southern syndicate has cruisers looking at a three billion foot tract of Fir in Oregon; that a southwestern delegation who recently cut out have practically closed a deal for a Fir proposition in Oregon; that a big concern from Mississippi is looking at a big Redwood proposition in California, and that there are ofher southern people in the west just "looki'ng around."

TENNANT TO HANDLE SO. CAL. ARRANGEMENTS

Mr. E.D. Tennant, Secretary-Manager of the Los Angeles District Lumbermens Club, has been appointed as the "Spokane Committee" to look after the Southern California arrangements for the number of delegates that have planned to attend the September Annual of Hoo Hoo, at Spokane.

Southern California Cats interested in making the trip and desirous of securing information regarding-transior-- tation, rates, schedules, etc., should address Mi. Tennant. at 514 Central Building, Los Angeles.

Important Change in California Workmen's Compensation Law-Don't Overlook it Mr. Lumberman

The important changes recently made in the California Workmen's Compensation Law, went into effect on July 24th, 1925, and it is important that every employer in the State post himself immediately on those changes, or ho will get into trouble.

There are two amendments of importance. The first makes it a misdemeanor to fail to provide Workmen's Compensation'Insurance by employers of more than one person, and failure to so provide is punishable by a fine of not more than $500, or riot more than six months imprisonment, or both. The law formerly did NOT provide for this punishment. (Reference, Section 29, Sub-section "C" and 'D,"

WADE SHIFFLETT SPENDS FEW DAYSIN LAKE COUNTY

Wade Shifflett, well-known Central California lumberman and manager of the Napa Lumber Co. at Napa, is back oh the job again after spending a few days visiting' some of his friends in Lake county. Mr. Shifflett also looks after the affairs of the company's yard at Calistoga.

MILL VALLEY LUMBER CO. MAKING NEW IMPROVEMENTS

The Mill Valley Lunrber (lo. has just completed the construction ofa new lumber shed. At the present time they are starting to build a new rnodern lumber oflice. Joe Sewell is the manager of this concern.

Workmen's Compensation Insurance and Safety Laws.)

Section 53 of Workmen's Compensation Act has been amended making provision that:

"'Where injury results in death, report shall be made by employer -to the Commission by telephone or telegraph forthwith."

Failure to so report is made a misdemeanor, punishable by fine of not more than $100.

The Commission Address is: Industrial Accident Commission, State Building, San Francisco, California. The address in Los Angeles is Pacific Finance Building.

GEORGE GOOD VACATIONING IN NORTHWEST

George Good of the Good Lumber Co., Tracy, is on a month's vacation, lvhich he is spending in the NorthwestHis itinerary u'ill also include a tripto Elgin, Ore., where he has many friends. Mr. Good also opelates a yard at Byron.

W. H. \^IOOD ON NORTHWEST TRIP

W.H. Wood, Presideht of the Hart-Wood Lumber Co.. San Francisco, is on a business trip to Seattle. While in the Northwest he will also visit the company,s mills at Aberdeen and Raymond.Mrs. Wood is- actompanving him on the trip, which they are making by autombbiie. "

JOHN W. KOEHL & SON, INC.

652-676 S. Andergon St. Al{gelur 167I [.or Angelel

TO THE TRADE: All previotu iircoutr arc hereby witrhdrawn and tte following rubrtihrted.

Los Angeles, August 14, 1925

From this date the discounts to dealers, from our Sash and Door Sup- plements Catalog No. 23, will be as follows; Net Cash:

Doorg

O. G. Doors, California Pine ... .No. 200

Colonial Doors, A; California Pine....No. 201

Colonial Doors. Fir ... .No. 202

One Panel, California Pine .. .No. 204

One Panel, Fir ....No. 205

Garage Doors, Fir ... .No. 777-778-781-782

Toilet Doors, California Pine, Pan.....No. 631

Toilet Doors, Calif. Pine, Slat..

Door Extras

Sash Doors

O. G. Doors, 4 lights ; California Pine. No. 300

Colonial Doors A;California Pine.No. nl-nz

Colonial Doors, Fir ....No. nl-Nz

One Panel, Fir ... ..No.303-304

French Doors-Single .No. 400-,l0l

French Doors-in Pairs ..No. 450-451

Screen Doors

Stock Screen Doors, Calif. Pine....No. 550-551

Front Screen Doors. Calif. Pine...No. 552-558

SeeF_ront-Door Supplement for Prices....... list pages Flush Veneered - All Others

list pages 30-31 9r% u gty'o s4 9r% 35 gla/o 32 9L7o

list pages 36-37 9l% " " 38.ig-40 gl% " " 32 glqo " '. 44-45-45 9t%

list page 41 9l%

REMEMBER

We do not rell contrac{orr.

We rcll wholecale only.

Blinds

Outside Unpainted ..No. 8-500-8-505

Cupboard Sash and Doorc

I Light-Single-S.S. or D.S.. .No. 900

2 Lights in pairs, S.S. or D.S..........No. 950

Paneled,single. .......No800

Paneled, in pairs .....No. 850 Medicine Case Doors ......No. 616-617

list page A-43 K%

list pages A 9l% t. D 9la/o " " a-25 82% " " 26-27 82% " " 2,g2%

If ehipped by common carrier, F. O. B. Loc Ansel€s Depol

If delivered by tnrck, 3Vo cnttage charge, minimun 5O centr.

Cratrng 5O cents per bundle.

The ebove dircourtr are net to lumber yards; there are wholerale pricer, not retail.

MY FAVORITE STORIES

By lack Dionne

Age not guaranteed-Some I have told for 2O years:Some less.

Anyone Would be Tough Under Those Conditions

A number of visitors had been invited to witness a baseball game, held in the court of the State Penitentiary, in which all the players on both teams, and the umpire as' well, were convicts. The entire population of the Pen was out to see the contest, which was spirited and enthusiastically contested throughout, and in which there was as much interest and feeling ingendered as in an exciting league game, with a pennant at staker.

But, oh, that umpire !

He wasn't extra large, and he didn't look formidable, but he was the "hardest" guy the visitors had ever seen. His decisions were terrible-he seemed deliberately trying to bring down the wrath of everyo,ne around him. But he

stuck to every decision and every point in the face of what looked like thrtatened destruction time after time, and he finished the game, just as hard.boiled as when he started. He had done something that seemed magically bold, and gotten away with it.

And when the game wiui over one of the visitors approached the hard-boiled umpire and asked him how on earth he dared do such a job of umpiring and make such dreadful decisions in the face of dl those desperate men who were taking part. The umpire only grinned.

"Weren't you scared?" demanded the visitor. .

"Naur," replied the hard-boiled one, "I wasn't scared a minute. I'm going to be hung tomorroq/."

Douglar

8'-CARSTRIPS4' and CAR BRACING

are shown forty million feet of air-dried Redwood uppers from which immediate shipment can"be made of siding, finish, battens, mouldings, columns, etc.

Dependable Dougtras Fir

Long-Bell Douglas Fir lumber and timbers are manufactured in large modern manufacturing plants at Longview, Washington. The Long-Bell hol& ings are in a section noted for the perfection of its Douglas Fir. The average Douglas Firtree on Long8ell property in'Washington is 250 feet in height end 6ve feet in diameter. It is from such excellent timber that Long-Bell trade-matked lumber and timbers are madeuniformly dependeble.

Other Long,Bell Products

Douglar Fir Luober aod Timben; Southcrn Pinc Lumber and Tlmbent Crcoroted Lubcr' Tlmbcrr' Portr, Poler' Ticr, Guard,Rail Posg' Piling; Southcrn llardwood Luober and Tiobcrr; OaL Flooring; Call. fornlr Whltc Pioc LumbcrS Saeh rad Doorr

rhe REWARDS of the LUMBER INDUSTRY

ll In the midst cf the incessant ac-lL tivities of producing and selling lumber, there are golden moments here and there when a man gets new faith in himself and his business from contemplation of the good he and hig industry are doing others.

Such sn example are the following reflections of o LongBell salesman, es applicable to the rewards of retail lumber selling as to anything else.

Q "Industry-my, what that means L to a salesmanl" he declares. "It ie the open aeseme to real living. It means for one thing to me driving over highways and byways, over hills and through beautiful valleys in rny territory in search of orders, to help keep twelve thousand men at work so they will be contented and their little boys and girls can have Merry Chtistmases and Heppy New Ycars, and their wives can have conveniences and comforts, and countless others can have happy and beautiful homes.

I "And the thrill I get wher I get U a nice ordeq, especially when it Q.dO*

comes hardt 'With an order tucked away in my pocket, all ready fot mail. ing in to the home oftce, riding over the wonderful hills, why, it is a feeling I can't describe-but it is a patt of my pay for industry.

/ "l frequently pass one country ll schoolhouse, built of Long-Bell nade.marked lumber, and 6ee the littlc folks et work or play, everything so nicely arranged, and the house looking so square and sturdy, and I say to my. self: 'Well, old boy, you have donc some good anywey, even if it is only so little-you have helped build a better place for the turning out of future citizens-fathets and mothers.' That always makes me feel more cheetfulanother dividend from my industry,"

f, It zs a great work to be engaged qJ in, this industry which makes better homes and more homes possible. The retail lumber dealer in ever! cornmunity stands foremost in the ranks of those who are building this nation. Certainly there should be well deserved reward to any man in having that setisfaction.

THE LONG.BELL LUMBER COMPANY

114.1q-gBlde. LcmbamcnSlaa 1875 KanrarCity,Mo.

Redwood Publicity Contest Aims to Boost Better California Homes

The Redwood Publiiity Contest, announced on page 30 of the August first issue of "The California Lumber Merchant," is warming up.

So reports the redwood official who is "ramroding" the contest. Honors, so far, are with a northern California firm, Hobbs, Wall & Company., For the first week of the contest salesmen representing thisfirm have turned in a splendid quantity of Redwood selling and using ideas, as they have gleaned them from the retail trade.

The Committee is expecting great results on this contest from Southern California, since many of the livest Redwood salesmen in the business are in the Southern California territory.

You Redwood men who have not yet taken a hand in this contest, wake up ! This thing is well worth while. It means a lot to Redwood. The contest itself stirs up inter-

est in Redwood uses, and makes the salesman and dealer both give some studied attention to Redwood.

When the contest is over the Redwood Association will have a lot of very fine material from which and with which to create Redwood sales service.

So it will work both ways-before and after taking.

The Redwood Association Committee in charge of the contest, has just issued the following letter to all the lumber merchants of California, stirring things up:

Gcntlemcn:

It is apparcnt that therc is an increasing scntiment and growing organization behind thc movement for "BETTER HOMES.' Thcre is no doubt but what well dcsig'ncd and substantial buildings hclp the future prosperity of any coramrmig. The lumber busincap

(Continued on Page 23)

The L. lil. BLINN LUMBER CO.

MAIN OFNCE, 25Ot So. Alaneda St. [,os Angeles

Humbolt 37?O

WHOLESALE DISTRIBUTING YAN,DS

Wilmington, Calif. East Basin [,os Angeles Harbor

PaneIs Doors

M0RRlt[and STURGI0N tUMBtR 00.

Portlend, Oregon

EXCLUSTVE SO. CALIFORNTA SALES AGENTS FOR HARBOR PLNilOOD CO.

Hoquien, Slarh. Menufacturcrr of "Grayr Harbo/' Ycllow Fir Laminatcd Panclr

KNOX & TOOMBS

Hoquiem, Warh.

Manufacturerr of Vcrticrl Grein Fir Doorr

Can Make Prompt Shipment Straigbt or Mixed Can of Panelr and Doorc

Also Fir, Hemlock, Spruce Lumber

Loe Angeles Rcprercntative W. W. WILKTNSON

l2l4 lnrurancc Exchangc Bldg. Phonc TUcLcr l43l

Union Lumber Co. Annual Picnic

The annual picnic of the Union Lumber Co., which has been given for a number of years to the company's employees and their families, was held on Sunday, Jaly 26, at Eagle's Nest on the Noyo, Mendocino County. The picnic train left Fort Bragg at promptly 9:00 A.M. with fourteen cars. Arriving at the camp. ground, they found everything in readiness for their reception. The dance platform was immediately put into use, with Weisse's orchestra furnishing the music. Swings and various amusements for the children engaged the youngsters and provided them with a full quota of fun. The weather was warm and a large number enjoyed the swimming pool near the picnic grounds. A refreshment stand on the grounds served ice cream and soft drinks. The festivities ended at4 o'clock when the train pulled out for FortBragg. About 1400 attended this successful event.

OSCAR MILLER SELECTED AS VICE CHAIRMAN - OF NEW BUILDING PLAN

C. B. Bills of the United Bank and Trust Company was appointed chairman and Oscar Miller, manager of the Knox Lumber Company, was named vice chairman of an advisory committee of the Oakland Guaranty Building and Loan Association, formed recently.

TO USE MOORE KILNS

Inman-Poulsen Lumber Company, Portland, are building two new dry kilns of the Moore Moist Air Progressive type. Each kiln will have three tracks, with a daily capacity of 25,000 feet per kiln. They are using Moore's Asbestos Metal Drv Kiln Doors.

This is the second order of Moore kilns thev have installed within trvo years.

Robt. L. Tate, Tate Lumber Co.

"We get more for this 2 bucks trhan any other 2 bucks we Epend.tt

TWO ROCKS COMMERCIALCOMPANYBUILD NEW MILL

The Two Rocks Commercial Co. has completed the construction of a new mill which was essential to take care of their increasing business. Charles Garrison, well-known Northern California lumberman, is the owner and mahager of this company.

WISNOM LUMBER CO. BUILDING NEW SHED

The Wisnom Lumber Co. of San Mateo is building a new shed that will be strictly modern in all details, and will contain many features of various tyPes of lumber sheds throughout the state. With the completion of the shed, the Wisnom Lumber Co. will have one of the most attractive lumber plants in Northern California. James Wisnom is the manager of this progressive lumber concern.

ARTHUR EDGECUMBE ATTENDS BOHEMIAN CLUB PLAY

Arthur Edgecumbe, prominent Northwest lumberman and a member of the large Edgecumbe-Newham Shingle Co. concern of Vancouver, B, C., was a recent California visitor to attehd the annual Bohemian Club play as the guest ofA. J. Russell, manager of the Santa Fe Lttmber Co. Mr. Edgecumbe stated that he had a wonderful time at the Bohemian Grove and that the annttal play was an enjovable affair. "Gus" says that he was the best dressed man in Bohemia and had all the latest styles of British Columbia clothes in his well stocked wardrobe. In speaking of the shingle market in the British Columbia region, Mr. Edgecumbe states that they have hacl a good dernand for shingles all year and at the present tirne the market is active and that they are having nodifficulty in selling their output. The Edgecumbe-Newham Company is one of the largest shingle producers in the Northw-est, and is also a specialist in stained shingle productd.

Here's a Great Idea in an Outdoor Coet!

The Filson No. 2 Outdoor Coat isn't made like most coats, with heavier outer material and light lining. No. It's made to give double protection and double wear, so it's madc double throughout. It is really two waterproofed khaki coats, sewed together at sleeve-ends and edges. That means doublc protection I And wear ?-say, it's a bear I Give chest measure when ordering.

JOHN CONLON RETURNS FROM VACATTON ON RUSSIAN RIVER

John Conlon, connected with the lumber department of Charles R. McCormick & Co., San Francisco, together u'ith I\[rs. Conlon and their two children, Betty and Jack, have returned from a two weeks' vacation spent on the Russian River. John checked in at the office with a fine coat of tan and reported that he had a wonderful time.

CHARLIE WILSON RETURNS FROM DEL MONTE

Charlie Wilson, industrial representative in the Bay District for Charles R. McCormick & Co., has returnecl from a tlvo weeks' vacation spent at Del Monte. Charlie, who is an ardent golf enthusiast and ohe of the best golfers in the Bay District, said that he spent most of his time on the golf links and managed to play 36 holes cvery day.

is as scientifically kilndried as the wood used in the finest

What Success Is

To be successful, we must be happy. And to be happy, we must be healthy. Think health, talk health, exercise intelligently, cultivate the open air, use plenty of cold lv3fs1-inlsrnally and externally-play with the kids and imbibe and inhale their usefulness, refrain from doing, and eating, and drinking those things which any intelligent person knows will reduce your vitality and your efficiency and your effectiveness, and health, happiness and succCss will be yours.

THE BEST THING_

-you can give your enemy, is forgiveness; to your opponent, tolerance; to your friend, your heart; to your child, your good example; to your father, deference; to your mother, conduct that will make her proud; to yourself, respect; to all men, charity.

A BAD RISK

Bogus Wilbanks, who has been' laid up and is now at his home, is now on the mend. For several weeks he was unable to raise a knife to his mouth.-Ochiltree News.

Myself

I have to live with myself, and so,

f want to be fit for myself to know.

I'want to be able, as days go bI'

Always to look myself straight in the eye;

f don't want to stand, with the setting sun, And hate myself for the things I've done.

I don't want to keep on al closet shelf

A lotof secrets about myself, And fool myself, as f come and go, Into thinking that nobody else will know

The kind of a man I really am;

I don't want to dress up myself in sham'

I want to go out with my head erect, I want to deserve all men's respect;

But here in the struggle for fame and pelf, I want to be able to like myself.

f don't want to look at myself and know

That I'm bluster, and bluff, and empty show.

I never can hide myself from me;

I see what others may never see;

I know what others may never know, I never can fool myself, and so,

!\Ihatever happens, I want to be, Self-respecting and consciencefree.

-Edgar A. Guesl

SPOILED IT ALL

Sunny skies and fragrant flowers, Hold no charms that I can see; Songs of birds, and wails of wildcats, Are as one henceforth to me.

What care f for stately forests?

What for shrubs o'er streams down-bent?

Yesterday I met the landlord, And he dunned me for the rent.

-A. M. Conner.

THE TRAINMAN LED IN PRAYER

An old railroad man was converted at a revival meeting, as the story goes, and was asked to lead inprayer. Here is what he said:

"Oh, Lord, now that I have fagged Thee, lift my feet off the rough deck of life and plant them safely on the deck of the train of salvation. Let me use the safety lamps known as prudence, make all couplings on the train'with th9 strong link of Thy love, and, Ileavenly Father, keep all the switches closed that lead off the sidings, especiafly those with a blind end. Oh, Lord, if it be Thy pleasure, have every semaphore blocked along the line. Show the white light of hope, that I may make the run of Life without stopping; and, Lord, give us the Ten Comrnandments as a schedule, and when mytrain shall have pulled into the great dark station of Death, may Thou say with a smile: "\Afell done, thou good aird faith,ful servant. Come up and sign the pay roll and receive your check for eternal happiness."

A SLIGHT ATTACK

"Any insanity in your family," asked the.doctor examiner of the lady petitioner for life insurance.

"Well, no, only my husband has hallucinations. He thinks he's head of the house."

E. 13 Reyricr

(Continued from Page 18)

naturally depends upon this prosperity, and we are, therefore, vitally interested in doing all we can to encourage better construction.

There is also a growing public appreciation of the fact that poor construction is not only the most expensive in the long run, but it is a detriment to future progress-and causes a great deal of human misfortune. It is almost a tragedy the way "gold bricks', in the shape of inferior but "jazzed-up" homes are many times passed ofr on people who have saved for a life-time to "own their own." We preach the gospel of "owning your own home," but do we go far enough to endeavor to protect these home buyers?

'We can at least try to see that the building material is suitable for the purpose. We believe that every grade of lumber has its place where it can be used to advantage. However, one of the factors of poor construction is that certain grades, kinds of lumber and lumber substitutes are used where they give very poor service.

It is you, as the building material specialist, that the community must look to for sound building advice; and we should co-operate with you to make this advice as effective as possible.

We want to assist you in seeing that our own product is used where it will help make better construction. Redwood should play and important part in'BETTER HOMES." It is with the idea of helping you to convince the public where Redwood should be used and why it should be used, that we are organizing and recording the best facts, figures, examples and selling arguments for Redwood.

It is to the retail trade generally that we must turn to get most of this information. \Me want your help.

We have put it up to our salesmen to work with you and to make it more interesting, we have made this up in the form of a contest with a few prizes ofrered. This was announced on Page 30 of the August First issue of "California Lumber Merchant," and we are enclosing the working rules we gave our salesmen.

Even a letter given to one of our salesmen stating where you or any of your customers recommend Redwood and why will help.

I-t is !y aclir-rg as a Clearing House for better merchandising ideas, and then helping you put over these ideas, that we hope to improvd the general average of building construction which, of iourse yrill be a benefit to everyone.

Yours for some good results, CALIFORNIA REDWOOD ASSOCIATION.

FRED BURGERS BACKONTERRITORY AGAIN

Fred Burgers of the Union Lumber Co. is back on his old territory again and calling on the trade in the Sacramento Valley and San Joaquin Valley. During the past four months he was associated rvith the sales department in the company's San Francisco ofifice. Roy Shannon, who \\ras covering his territory during his officl detail, will be connected with the San Francisco omce.

JOHN DUDFTELD CONVALESCTNG AT CAPTTOLA

John Dudfield, Dudfield Lumber Co., Palo Alto, who has been on the sick list for the past three months, is now convalescing at his summer home at Capitola, where he r,vill spend the next month. Harry Trimble, who is acting as manager, states that Mr. Dudfield is showing continued improvement in health.

ED. HOUGHTON GIVES SAN FRANCISCO THE ONCE OVER

Ed. Houghton, Los Angeles, cohnected with the sales department of ClTarles R. McCormick & Co., was a recent visitor at the San Francisco omces of the company, where he spent a few days on business. This was Ed.'s first trip to San Francisco in some time, and he said that he wai going to spend a few days looking the old town over. He was on his way to Santa Rosa, where he was going to spend a week or more with relatives.

BERT DIMMICK RETURNS FROMLOS ANGELES TRIP

Bert Dimmick, Dimmick Lumber Co., San Francisco, has returned from a short business trip to Los Angeles, rvhere he spent several days calling on the Southern-California trade. Upon his return from the South, he left on a short trip to the Northwest to visit his mill connections. He will return to San Francisco about the middle of the month.

OU who are engaged in the Lumber Industry can appreciate the value of Service in connection with your entire costs.

Selling tires-Goodyear Truck and Passenger Car Tiresis merely one phase of our business. Another, and most important, is merchandising Service.

Our representative can prove to you that this Service is of a kind that will insure you the utmost satisfaction from your tire dollars.

Farm Income

The Agricultural Research Service of Brookmire's has just published a very interesting analysis of the cash intome of farmers in the Pacific Coast States. Thev have also prepared a map which shows the cash income per farm,- the cash income received in certain sections of the state, and the percentage change from a year ago.

"Despite a ten year cent reduction in gross farm income compared to last year the Pacific Coast leads the country with an income of $3,055 per farm. This is $230 more than the per farm income of the wheat belt, which ranks second

Lumber Dealers-Do You Sell BAISA,M.WOOL?

A good profit margin in selling insulation made from lumber. -Test3 show it ls the best insulation made for all purDoses. Positivelv vermin proof. ' The following- table is -based on the number of British Thermal Units of heat that will pass through one square foot of material during a period of 24 hours-its sound deadening qualities are just as good:

with $2,825. Furthermore, the wheat belt is enjoying a gain of $650 in per farm income over last year, while the reduction in the Pacific States amounts to $350.

"The average farm income for a period of three years' L922-4, shows the Pacific Coast to lead by $791. The average income per farm, for this period, in the Pacific States is $3,213, which exceeds the combined per farm income of the west cottonbelt, east cottonbelt, and tobacco belt.

"Gross income per farm in the Pacific states ranges from $1,016 to $4,974. The low figure represents the income of the small dairy and truck farms in the northwest timber section of Washington, while the high figure is the average for farms in the rich citrus fruit and vegetable sections of Southern California.

"With the farm income in the Pacific states double the average for the whole country-$3,055 and $1'535 respec-

tively in 1924-a very attractive farm market is offered. ThiS section increased the value of farm machinery 226 per cent in the ten year period t9rc-n indicating an annual expenditure of. 22million dollars per year for the three states-Washington, Oregon and California.

"High income and good roads make it practicable for the Pacific farmer to buy expensive automobiles. In l92O the census showed that 47.2 per cent of the farmers of this region owned cars, 4.6 per cent trucks, 7.5 per cent tractors. Recent surveys indicate the per cent of farmers owning cars is much higher now. Of the 234,164 farms in these states 41.8 per cent in 1920 reported water piped into the house and 19.3 per cent had eilher electric or gas lights. In short the Pacific states are rapidly equipping their farms for increased production and their homes for comfort and convenience, thus offering the best opportunity for sales of high priced commodities to be found in the country. Purchases will be somewhat slow this year in the wheat secrion ofall three states, as income from this source is cut 70 per cent in California, 35 per cent in Washington, and 12 per cent in Oregon. The income from barley, grorvn in the same regions of California as the wheat, is cut 60 per cent compared to last year. Fruits and vegetables show a slight decline but higher prices have largely offset decreased production in certain items, especially Washington apples.

"Tenancy is low in the Pacific states, averaging 20.1 as

LONGVIEW ADDS PAVING

Longview, Wash., which is now but two years old, with more than 7000 population, is setting an excellent example in the building of paved streets. With 11 miles now paved with cement, 40 miles graveled and 64 miles graded, work was begun recently on an additional 15 miles of cement paving, to be completed by September 1. The total contemplated expenditure for paving this year is $1,300,000.

compared to 38.1 per cent for the country as a whole. The highest proportion of tenancy is found in the wheat area of Southeast Washington and the lowest in the northwest dairy, and truck section of the same state.

INCOME PER ITARM IN CALIFORNIA

"The large decreases in farm income shown in the above table in the two central districts are due to the wheat and barley crop failures which have reduced income from this source 65 per cent fromlast year.

"Sonoma County in the West district sells over ten million dollars worth of poultry products annually. This is 40 per cent of the state income from this source. The per farm income of this county is about $400 above the average for the district. Farms average 44 acres improved Iand compared to 88 for the district."

COLUMBO LUMBEIT CO. BUYSADDITIONAL PROPERTY

The Columbo Lumber Co. of Sebastopol has completed the construction of a nerv lumber shcd, and recently purchased additional property adjoining their site, which will be used for carrying larger stocks of lumber. John Columbo is manager of the Columbo l.umber Co.

Exclusive Sales Agents for Northern California for

GERLINGER LUMBER CO.-RAIL

Portland, Oregon

METROPOLITAN REDWOOD CO.-RAIL

Metropolitaa, Californii

NETTLETON LUMBER CO..-4ARGO

Seattle, Warhington

J. ilI. Huddart lumber Company

Fife Building, San Francisco

HIGH GRADE DOUGLAS FIR

SANDED FINISH CASING BASE

MOULDINGS

The Mail Order Home Seller Making California Dealers Worry

By Jack Dionne

I have been hearing a great ded more about mail order competition in California this season than ever before, among the home builders.

The reason apparently is that there is more activity this year among the mail order home sellers than ever before in this territory.

Sam Jones, the famous Southern-revivalist, used to say that "it's the hit dog that squeals," and that uncouth remark seems to apply rather directly to the California situation.

The dealers aren't exactly "squealing," but they are "hurting"all right, and every time they see a mail order house bill shipped into their home territory, they hurt worse.

I have heard perfectly astounding stories with figures, etc., showing the number of homes that are being shipped in by mail order houses into some districts of California during the past year. If they are just one-half true, we are furnished with a most convincing explanation of why the retail lumber business is not so good in many places as it ought to be.

Many years ago I was placed in charge of a great retail lumber association. And at that time that territory was being strongly infested with mail order home buildersship-in lumber firms.

I got a flood of mail on thatsubject. I would get a letter from a dealer stating that such and such a concern had shipped a house bill into his town from, we will say Memphis, Tenn., for example, and the dealer would want to know whatthe Association could do to protect him from such "piracy."

I developed a stock reply to such letters.

I wrote right back and asked the dealer why he did not meet the mail order man's price, and sell the bill himself' thus keeping the Memphis firm out.

Of course, he would immediately reply that he didn't know a thing about it until the lumber was delivered inr the city, and paid for, and there was no chance to compete.

That, of course, was what I wanted him to say-knew he would say. And I would write back promptly, something to this efrect:

"Surely you must be wrong about this matter. Do you mean totell me that a firm in Memphis, Tenn., five hundred miles from your place of business, knew that a man within a mile of your yard wanted to build a home, and sold and delivered him the lumber before you even had a chance to bid on it? How on earth did that happen? What were you doing all this time, with that man wanting a home and telling you nothing about it?"

Of course, there was much more to be said. The dealer would reply that his townsman saw the mail order man's ad in some paper or magazine, sent for their catalog, sent the order, etc.

Which always opens the same good old story. HO.W

does the mail order man get his home business? WHY does he not give the local dealer a chance to cornpete for the business? Why is it that this local merchant witlr all the manifold opportunity that comes through local residence, doesn't even get a chance to compete for local business ? He has all the personal andlocal opportunity, churches, schools, clubs, business associations, social intercourse, local facts and information-in fact, everything that the mail order man has NOT.

But the mail order man has two mighty advantages; he advertises, and he speaks the language the prospective buyer understands. He names a home and a total price. And THAT is what attracts. He shows a picture and plan of the home. The plan comes with the order. And tn that simple but direct manner the cash that should have gone into the pocket of the local home builder, goes elsewhere, and doesn't come back

The dealer has everything that the mail order man did, and a dozen times more. But he lost the business.

And the answer is that to beat the mail order man, you must meet him on his own ground. To beat the mail order man you must know every home building prospect in your selling territory, and must keep YOUR ability and willingness to serve, before those people. Eternal vigilance is the price of beating the mail order man. You must have homes for sale, as he has. You must have pictures, and plans, and COMPLETED PRICES. And your trade must know about it. Mail order firms seldom thrive in communities where the lumber dealers are doing their best.

That is reasonably a fact.

There isn't a retail lumberrnan in California who cannot duplicate the mail order man's prices on any home bill shipped into his territory, and still have a good profit remaining. All he needs is to know who is in the market, and geta chance to work competitively. It is the business placed before he knows about it, that hurts the lumber dealer. And practically all mail order business is placed that way.

It means that the lumber dealer who is feeling the sting of the mail order competition, must increase his activities, redouble his energies, improve his effort to see that every man and woman in his selling territory knows. about HIM, his business, his service, his square dealing, his plans, his excellent citizenship.

That's all the answer there is. If the people of YOUR community all know about you, look upon you as a square shooter, as a building expert, as a home selling merchant, and as a loyd local citizen, and if you keep your ability to serve them always before them in that light-neither man nor devil can take their business from you.

But if you are one of those lumber dealers who sits and waits for business to come in, then you can take to yourself the thought that it is YOUR sort of lumber dealers that makes the mail order lumber business a success.

A

new

roq,d to Profi,ts

Rebeautify and revalue old homes with Creo-Dipt Stained Snin$les. Put these fine cedar shin$les right over th; old worn clapboards. It's not costly l"? the home owner but there's real profit for the lumber dealer. This idea is bein$ featured right aiong with the rest of Creo-Dipt natio1ut advertisi"g ii the magazines. And it has taken hold. Many lu[rber dealeis are cashin$ in on it-big. Write us for comPlete information.

We will send you ftee, out large portlolio of photographs of Creo-Dipt hotnes' Write for it'

P H I L I P P I N E

we bave in our san- [anguco yardr 3r0oorooo feet of s-gin. to lG4 in. No. I common and F. A. s. -Bataan-Ria pritiJpi""--whii"- phi[p;i; Lamao.

J. E. HIGGINS LUTVIBER co.

Sixh and Hanison Streets

Let Ur Submit euotations and Samples

CARGO

OLD GROWTH DOUGLAS FIR HEMLOCK

V. G. FLOORING

CLEARS GREEN FACTORY STOCK

Willapa Lrunber Co.

Wheeler Lumber Co.

TACOMA BRAND

Sandcd Doorr Finirh Mldgr. (lREG(l]I

F. A- CAITTEITER, prr. LOS ANGEI.ES

915 E. 62nd St.

A)kidge 1374

SAI{ FRANCISCO, CALIF.

For 18 Yesrs

..CHICKASAW BRAND'' OAK FLOORING har been a rtandard of ' 6t"6"{uality,-Manufacture

Manufactured By-

ifemphis Hardwood

Floori ng Go. itemphls, Turn.

And Distributed By

E. M. SLATTERY BRoadway 1496

Albion Lumber Company Holds Picnic at Northfork,

Northfork. on the beautiful Navarro, was the mecca of the crowd on Saturday, August 25, the occasion being the Third Annual Picnic of the Albion Lumber Co. employees. Two trains of flat cars pulled out at the same hour-B:00 A.M.-from Albion and Wendling, bound for the picnic grounds at Northfork.

Dancing was in full swing early, to the lively strains of the Masqueraders' Orchestra, and continued until 4:30 P.M., when the e'ngines tooted "all aboard." A platform had been erected with seats entirely surrounding it and a balcony at one end for the orchestra, the whole being overhung with an immense fish net filled with bright-colored toy balloons.

After lunch, the real business of the day commenced with the games and contests, ahd the entire afternoon was given over to fun. The athletic events were most interesting, particularly the boys' sKoe race, while in the baseball throwing contest for the ladies some long distance throwers showed up and it was evident that there is some big league timbei in the crowd of ladies that participated in thiJ event. The log sawing contest was a dandy and made everybody perspire that watched it. Ted Lerch, manager of tlie comfany-'s San Francisco Office, was the winner of the fat men's race and was tickled with his prize-a valuable pipe-all loaded and ready to smoke.

The last contest on the program, the tug of war, between Albion and Navarro, was a thriller, there being quite a rivalry between the two teams from previous years.At the outiet, the Navarro team took the lead, but slowly ahd surely the Albion huskies drew the knot over the dead line and held it while the timekeeper declared the Albion team the winners.

Following is the list of the prize winners:

Foot race, boys under 12-First, Lawrence Silva; second, Henry Egan.

Foot race, girls under l2-First, Lens Gentili; second, Alberta Andersoh.

Ladies' baseball throwing contest-First, Miss Prather; second, Mrs. S. W. Cross.

A. Wallace Mclean

EUREKA, CALIFORNIA QUALITY AND SERVICE in Split Redwood Products

Send us your inquiries.

Boys' shoe race-First, Henry Egan; second, Dave Pellicci.

Ladies' egg race-First, Mrs. Zuver; second, Mrs. Albert Brusa.

I-adies' free for all race-First, Miss F. Westfall; second, Miss Boyd.

I\fen's free for allrace-First, Jacli Rogers; second, H. Witherall.

Ladies' standing broad jump-First, Miss Boyd I second, Miss Rae Simmons.

Men's hop, step and jump-First, John McCorkle; second, M. Dillingham.

Log sawing contest-First, Osward Pyorre; second, Dan Dukko.

Fat men's race-First, Theo' Lerch; second, A. A. Anderson.

Three-legged race-First, Adam Condera and Emmett Plunkett.

Nlen's running broad jump-First, John McCorklel second, W. tr. Hildreth.

Horseshoe pitchingcontest-First, Dean Cassell and Gale Alderson.

Tug of 1va1-\f,rsn by the Albion team.

Ten Talents and a General

Sir Charles Napier, a soldier and military critic of international fame, said, during the Peninsular \[Iar: "I know of but one man who is capable of commanding an army of one hundred thousand men and that man is Lord Wellington."

How quickly things have changed. During the late WorldWarthat many men was only a stop-gap in the line; generals in these days are comm;rnding arnries ten, twenty, thirty times as great as Napier had dreamed of.

The powers of our generals today grew with their responsibilities; their hogizons widened with the giowth of ideas; they stood upon different platforms; and history will judge them by different standards.

To compare Napoleon with Foch; Haig with Hannibal; Pershing with Wellington; Joffre with Alexander; this were futile unless the surrounding times and conditions were weighed at the same moment.

Each was the product of his swn time and each must stand fixed on the pages of history by what he did with what he had to do with, and in the face of the competition that then existed.

And that judgment will be severe exactly in proportion as the amount and qirality of urhat each had to do wtith bears ratio to what he accomplished.

It is the old Parable of the Ten Talents again. A greater return was demanded of the man with Ten Tdents, than of the man with one.

So it will be with each of us; we will fail or succeed I we will enjoy prosperity or suffer loss; and we will finally be judged, not by what we have done, but by what we did with what we had to do with.

Take the retail lumber business of today.

We have much more to do with than any o{ our pre. decessors in this business i just as Foch and Hindenburg had more to make war with than Napoleon and Wellington ever dreamed about.

And because we have more, we should accomplish more, and more should be expected of us; our judgment shall be the more drastic.

WHAT SORT OF A GENERAL ARE YOU?

What folly to compare business today with business of fifteen years ago ! There is no intelligent comparison possible.

Of course, one may take little cross-sections of business and draft comparative figures, but they mean nothing.

Fifteen years ago your yard may have sold 500,00O feet;

(Continued on page 38)

anglf }'\,HftF"TIfi$

ShowinB thefatm

u5e5 0n

The great agricultural Pacific Coast is a vast market for Moistite.

Substantial buildings on the farm is the order of the day. The farmer has long wanted a light colored, waterproof sheathing paper-one that he could economically and easily apply for remodeling work or new construction. Moistite answers this need.

As a lining for grain and vegetable bins, for the covering of the ceilings of milk houses and for use in barns, chicken coops and other buildings, Moistite is the ideal building paper. It makes a practical wrapping and covering for farm machinery, tools and other implements on the farm that are subjected to dampness, rust and.dirt. There are hundreds of uses on every farm and every farmer is a potential prospect.

Good Profits For The Lumberyard Merchant

Moistite is backed with a practical merchandising and advertising campaign, including many effective dealer helps.

The Zellerbach Paper Company is now ap' pointing dealers. Write or call at the nearest division for samples of Moistite, descriptive literature and other information which shows how the lumber merchant can cash in with this new waterproof sheathing.

ZTTLERBACH PAPER COMPANY

Exclusive P acific Coast Dislribulors San Francicco, Sacrarnento, Lor Angelet, Portlandt Spokane, Oakland, Fresno, San Diego, Seattle, Sdt Lake City

Manufacturcd by thc National Paper Productr Co., Stockton, Calif.

Moirtitc for Lining Granariee

Moirtite for Lining Poultry Hourer

Moirtite for Lining Implcmcnt Shcdr

Moirtite for Lining Dairy Hourcr

PETRIFIED FOREST FOUND

Spokane, Wash., July 14.-A petrified forest of giant oak trees has recently been discovered near the confluence of the Colurnbia and Spokane rivers'by Dr. W. A. Johnston. Being almost inaccessible, the forest has not been fully explored, but it is'known to extend for half a mile along the south bank of the Columbia river. The diameter of many of the larger specimens of the centuries-old forest is as much as five feet, trees of two feet diameter are quite common, and many are 60 feet in height. This forest grew on one of the first eight flows of basalt that partially covered that part of the state of.Washington, but many of the fallen trunks are in open sight where the earth has been washed away. Where the tree trunks have been brought into contact with the air the wood has rapidly decomposed and left the hollow shafts in the solid rock.

MILTON JOHNS TOURING THROUGH NORTHWEST

Milton V. Johns, Redwood Sales Company, San Francisco, is touring the Northwest. He will visit the Seattle and Portland districts and also plans a tour of British Columbia. When last heard from, he had arrived at Vaircouver, B. C., and on his return trip he plans tovisit the Rainier National Park and the Columbia River Highway. On hisarrival at Grant's Pass, his return trip through California will be made over the Redwood Highway.

BUYS MOORE KILNS

East Oregon Lumber Company, Enterprise, Ore., are converting two of their old system kilns into Moore's Reversible Internal Fan system. The new kilns will be in operation within a few weeks and will be used for drying Pondosa pine.

$5,102,987 In New Buildings

San Francisco made the record building total of $5,102,987 during the month of. July, 1925.

The increase over Jane, 1925, was $441,963 and was $1,114,521 more than June, 1924.

Following is the itemized report:

PALO ALTO BUILDING PERMITS SHOW GAIN. Building permits providing for an expenditure of $258,964 were issued in Palo Alto during the month of July, the second highest total recorded for a single month since 1920. Of the total number of permits issued, 27 were for residences and ?? for garages. Larger items include one $23,000 apartment house and a $12,000 business building.

J. A. McWATTERS VISITING IN NORTHWEST

J. A. McWatters, Bay District representative of the Hart-Wood Lumber Co., is on a combined two weeks' business and pleasure trip to the Northwest. "Mac" made the trip north on one of the Hart-Wood boats and will visit the Fir mills in the Gray's Harbor and Willapa Harbor districts. He also plans to spend some time visiting in Western Washington. He shipped his machine north by boat and will make the return trip by automobile.

Excellent ltalian Architecture

Thir ho-ure won an honor award for exceptional architecturd merit, from the Southern Cali. fomia Chapter, American Inrtitute of Architecte. lt was reported ttre owner dirrcharged the architectr, al, in the first place she did not like the houre.

Here the dedgnerr have got completely away from the preaent maniq the rc-cdled Spao- ish. Only an rmbroken wall and an antiqued heavy door are prerented to the dusty street.

With thefoothillr as a. background thir attractive houre with its simple liner and roof certainly meritr its Honor Award.

The lumber on thir job war furnished bv E K. Wood Lumber Company of "Goodr of the Woodstt fame.

Italian residence erected in Hollywooil, which nton atr honor awaril from the Institute of Architecls for Exceptional Merit. PIERPONT & WALTER DAVIS, Los Angeles, Architects.

C0nUfiICr RE.ROOFI

In the final analysis, economy in re-roofing is what the home owner wants and what the dealer must selll

Thousands of homes will be re-roofed this Fall with Pioneer Yosemite Rock Surfaced Shingles because they are economicall They go right over the old roof-no expense for tearing off and cleaning up the old shingles. They require no painting and serve for years without repairs. Their fire resistance, endorsed by the National Board of Fire Underwriters, lowers insurance on both home and contents. Their soft shades of red, green, blue-black, golden-brown andthe new Nile, Coppbr, Autumn and Multi-color Blends are absolutely non-fading and make a roof of permanent beauty.

But added to their durability, economy, fire safeness and beauty is the fact that they are sold for re-roofing on easy time paymentsl This feature has doubled and tripled business for other Pioneer Dealers and it will do the same for you. Plan now to get yourshare of the re-roofing business this Fall. Phone or write the Pioneer Paper Company and be prepared to sell this complete line of Pioneer Yosemite Rock Surfaced Shingles, in the most complete range of non-fading colors, on easy time paymentsl

Pioneer Paper Company, Inc.

Establiched t8E8

Loe Angelee Portland San Francieco Seattle

Pioneer Manufactures a Complete Line of Roofinga and Building Paperr

Try a Re-roofing Campaign

A visitor in town dropped in to see the local lumber dealer. "How's business ?" he asked.

'lFriend," replied the lumber dealer, "the only man doing business here is the undertaker, and he can't collect for half of his coftins."

"Why, business shouldn't be so bad in this district. The crops are good, and the farmers strike me as being a progressive lot. Have you ever tried the plan of calling on each prospect personally?" he asked the dealer.

"Yes," was the reply, "I called on everybody who answered my ads or letters, and I either made them buy or explain why they didn't. In fact I just naturally exhausted

DIMMICK LUMBER COMPANY

PACIFIC

CAR rad CARGO

the territory with calls. For two weeks I haven't heard of anyone even suspecting he was going to build. The plan's a good one, but for the time 'being, it's worked out."

"Listen," said the visitor:"On the way up here, in the torvn alone, I counted six very bad shingle roofs. In fact, I even put down the street numbers so that I could find them again without losing any time. Norv understand, these roofs were discovered on my way up to your yard. I'll bet I can walk around through this town and surrounding district and list dozens of bacl roofs. And I'll go further and risk the smokes that ferv if any of these people who own the houses covered by these bad roofs, have been urged to repair or replace them. I'll bet you can start out ringing door bells at these houses that have these bad roofs, and can dig up enough orders to make your stocks look like last year's Christmas pudding. There is your opportunity to get some good fall business. There are leaky roofs in every part of the country that ought to be fixed up before winter. Hop to it, old fellow, and if you do your job right, your business will be brisk for a while."

Did he do it ?

Youbethe did. Business was so rotten he literally jumped at the opportunity to rRove some stock. First of all, he went out to see the people rvho owned the six bad roofs his friend had cited. The first one was owned by old Tomkins. He said he'd been planning to re-roof that house for two years but had been holding off waiting for lower prices. Well, the dealer showed him how much prices had come down since last winter, and told him more about the shingles than he ever knew before. He also named a man

he knew who could be secured to start the re-laying work at once.

He bought the job. He then remarked that his son had been planning to build a bungalow but had not yet decided fully about it, and that call on him might do some good, since building materials had come down so much.

On the way to the son's house the'dealer passed the fire engine house and saw the department just returned from a fire. Inquiry developed that they had just put out a fire on a roof. The dealer took the number, drove out there, and sold the material for replacing the burned roof.

' When he showed his pictures and plans for bungalows to Tomkins' son, he was so pleased with them and with the prices quoted, and with the offer of free plans with the material, that he promised to settle the m'atter with his wife that evening. Two days later vour Tomkins bought the bungalow material, choosing a special'design from the dealer's plan books.

Just a sample of the possibilities of business lying dormant. Get up and rustle for it. It's there. if you go after it.

After harvest is over there will be ma{ny repair jobs to do around the farm, and the farmer will jbe in the mood to fix up and repair. Impress upon himthe necessity for housing his stocks, his crops, his implements, and all his possessions in the best possible way.

It's all a matter of centering on some building ideas and applying them practically and interestingly to the needs of the other fellow.

If that other fellow has not yet arrived at the point of realizing those needs, and so has not been asking for bids on same, so much the better. The building idea that you plant yourself, is the one that brings the best returns.

L. D. MACDONALD RETURNS FROM EASTERN BUSINESS TRIP

L. D. MacDonald, MacDonald-Harrington Lumber Co., San Francisco, has returned from a month's business trip in the East. Mr. MacDonald visited all the large lumber consuming centers, going as far east as Boston. While in New England, he also made a trip to Maine to call on some of his old friends in the "Pine Tree State." He reports that lumber conditions in the East look very satisIactory.

. ED.GARLAND SPENDS VACATION IN SOUTHERN CALIFORNIA

Ed. Garland, rail manager of the Charles R. McCormick Lumber Co., with headquarters in San Francisco, is on a two weeks' vacation rvhich he is spending in Southern California. While in the South, he planned to spend a few days in Los Angeles, calling on his meny lumbermen friends there and also look over lumber conditions in the South. He rvill return to his desk around the middle of the month. Mrs. Garland accompanied him on the trip.

FLOYD ELLIOTT SPENDS VACATION IN THE NORTHWEST

Floyd Elliott, Bay District representative of Charles R. \,IcCormick & Co., is on a twb weeks' vacation trip that he will spend touring the northwest. While in the north he will spend several days inspecting some of the larg6 Fir mill operations. He will go as far north as Vancouver, B. C., and also plans to visit the Rainier National Park and Columbia River Highway drive. He will return to San Francisco around the first of September. Mrs. Elliott is making the trip with him.

There's q, Difference in Rooftng!

Even a roofing contractor is unable to detect from its appearance or feel, the qualiW "f t'lire material used to make a finished roll of roofing. Consequently, with the goodwill the Weaver Roof Co. -enjoy-s today, a lot of moniy could be made by cutting corners on quality; changing the run to inferior, paper-bate roofing. But this shoddy roofing wouldn't "save overhead." It wouldntt be ttWeavertt Roofing-

So the easy money mutt igo elsewhere. ttWeavertt is synon5rmous with permanence and dependability. never Yariea. You make when you recommend ttWeaYertt Roofing.

Z44O East 8th Street

Los Angeles,, Colifornia

elephone BRoadway 0784

The run no mistake 'Weavcr

Hipolito Screen Doors and lVindow Screens

THIRTY TO ONE-THE REF'IORESTATION RATIO OF CALIFORNIA REDWOOD

Making "two blades of grass grow" where only one grew before is a philosophy that ambitious and enterpris- ing merchants and industries have set as their goal fon years.

Making thirty redwood trees grorv where only one grew before is a practical, scientific and systematic undertaking that is actually being carried out today. Not as a theory, but as a potent business venture. It is the answer of one great branch of the lumber industry to the question: "Whence comes the lumber when the forests are gone ?"

The forests will not be gone for many years to comernot the Redwood forests. Because for every tree that is' being cut, many trees are being planted and in the years to come commercial timber will be as available in large quantities, when the old trees are gone, as it is today.

The redwood operators have taken up reforeStation on an enormous scale, but probably the biggest efforts and development along this line are those of the Union Lumber Company. At Fort Bragg, in Mendocino county, they have established and are maintaining a vast forest nursery where the work of planting new growth is being carried on in a scientific and systematic manner.

Here, during the past year th€y planted approximately 15 trees for each one cut. And, during the present year, and hereafter, they are operating'on a thirty to one ratio, planting 30 redwoods for each one cut, as indicated in the legend on the new nursery sign which they have erected, and rn'hich is herewith reproduced.

They are taking time by the forelock, these redwood owners and operators. For, while there are fifty years or

rrore of old growth how standing, they do not believe it is good policy to wait for that period of time before undertaking the task of reforestation. And in the meantime the virgin forest, as it is being cut, will produce the revenues from u'hich the new crop of redwoods can be financed. With their program well under way and being follorved up ir-r the active manner as planhed, there is enough virgin timber in the redwood region to last until the new crop is grown.

This planting of young redwoods isnot such a simple problem as may appear. The seed is gathered and planted in the nursery, and then the young trees are placed in the forest among the natural stump sprouts,.on land that has been previously logged over. As the redwood forests are compact and concentrated, more so than with other species of woo{u a program of uniformity of reforestation is more adaptable. In carrying out the work, many technical problems arise and must be solved. But at the end of the next five years, it is hoped to be planting as large an area each year as that rvhich is cut over.

As the Senate Committee on Reforestation has described this program of the redwood people, it is "one of the most definite developments in commercial reforestation which was brought to t-he attentiogL of the committee."

ON THE FAMOUS WHITNEY FIR

SIGNIFIESALLTHAT IS BEST

(Continued from Page 30)

last year it may have sold 1,000,000. Does that mean that your business is 100 per cent better? No-never-it means nothing in the world except the distribution of certain quantities which are larger in actual amounts.

Fifteen years ago today!

Are there twice as many people in your town? Twice as much available mon€y for building? And ONLY twice? Or is there more than twice, and are you falling behind in your possibilities?

Fifteen years ago, did you have plan books, dealers' helps of all kinds, advertising and merchandising ideas, display rooms and visualizing opportunities, show windows, attractive places of business, skilled assistance in the securing of business getting ideas?

You have all those things now. Are you using them? Have you pro'gressed as you should progress, with such additional facilities?

Multiply your fifteen-year-ago volume with the sales aids of that day; multiply your last year's business with your last year's sales aids and opportunities; then see whether or not you are keeping up your gait

Your Talents are ten times what they used to be. Are you progressing as you should?

Napoleon was a good man in his day, and had goodl armies.

But he would be blamed for defeat if he had gone up against one of the armies of the late war.

Friends, we aren't living in Napoleon's day. This is NO\^/.

VfE Offer WISCONSIN HARDWOODS

Ash - Birch - Maple - Elm - Basswood

Either air dried or kiln dried.

Can be shipped in straight or mixed cars with "KORRECT-MAKE' Birch and Maple Flooring -the world's best.

KIIEELAllID- tcLURG LUt BER GOTPAlIY

Phillipe, Wirconrin

Morce, wir. Milir rt Phillipr, Wis.

'Wcrtcrn Rcprcrcntativc

Jerome C. Gripper 756 South Spring Strcct

Lor Angelcr, Californie TRinity lX05

illl0 Chapman Buildhg, [.6 Angeler Phone VAndike 4912 REPRESENTING

CALIF.

CENTRALBLDG. LOSANGELES

VAndike 8229

SALES AGENTS

Kellogg Lumber Co., Fondale, La.

Panola L^umber and Mfg. Co., Memphis, Tenn.

says-

"\[hat

is 'C Select'?"

Higb " Ir tsa high-class finishinggrade, qualiry nor quire up ro 1 and 2 Clea4 fnisb but good enough for everyday uses. You'll find it suirable for the best qualiry of paint work. Much of this stock is droppings from 1 and 2 clear,but in the poorest pieces the rules permit not to exceed fouror a combination of four of the following defecs in a L2-inchpiece : 3 small surface Smallpitchpocket checks. fighi pirc6. Slight crook r sSund,tighiknot z 11,1il,sound and not exceeding 1 tlgntknots' inchindiamerer. 3 pin knots.

"Medium stain covering onethird of the face, or a gteatet arer. of lighter stain, is-permitted when not in combination with other marked defeccs.

Sizu

"Like alluppergradesofCalifortbicAness nia Pine, C Select comes thick, wide and long.

"C Select can be had in 4/4, 5/4, 6/4 and thicker. Dressed inch stoch is customarily l3/16 inch thick.

Usabh "\Tidths run from 3 inches and aidths up, but the averagewill befoundto be very wide.

Tkeded "Lengths are from 8 feet up, but lengtbs not over 5 per cent of 8 or 9 foot lengths is permitted. Over half will be 16 foot, thelength youwant most.

Usa

Seraes "As already srated, C Select is a varied finishing lumber. Interior and exburboses terior trim, cornices, base, panels, 1 ^ srairways, casings and built-in fixnues may be construced of this grade where exception is not taken to thefewblemishes permined. Indusrial users also buv it. Iflhere your trade won't p"y tLe price for 1 and z Clear or will accept something neady as good, then C Selecr is the grade to sell."

Seepages 29-32 of owgrade rules for funherinformation about C Select. Ifyou haven't ourrule book, wrire "Cal " Pine fora copy. It's free.

are ready to serve

NATIONAL LUMBER MANUFACTURERS OFFICIALS VISIT SAN FRANCISCO

Frank 'Wisner, Laurel, Mississippi, President; Wilson Compton, Washington, D. C., Secretary-Manager, ancl John Blodgett, Grand Rapids, Mich., Past President of the National Lumber lVlanufacturers' Association, were recent visitors in San Francisco, following the mid-summer meeting of the association directors held at Portland, Ore. While in San Francisco they were the guests at a luncheon of R. B. Baker at the Palace Hotel, who is President of the Lassen Lumber & Box Co. and the California \\rhite and Sugar Pine Manufacturers' Association, at which about twenty prominent San Francisco lumbermen attended. After the luncheon, Messrs. Wisner, Compton and Blodgett all made short talks in which they spoke of the many ac'tivities that were being successfully carried on by the association. Mr. Wisner and Mr. Compton have retttrned East, while Mr. Blodgett will make a short visit to Del Monte before he returns East.

MISS BETTY BELL RETURNS FROM EUROPEAN TOUR

i\{iss Betty Bell, private secretary to Theodore Lerch, manager of the San Francisco office of the Albion Lumber Co., has returned from a three months' tour through several of the European countries. While abroad, she visited England, France, Italy, Switzerland and Belgium.

HENRY BLAGEN LOOKS OVER CALIFORNIA MARKET

No need to await completion of our new plant-from our present Los Angeles ofFce we can handle your orders without delay.

We have in gtock in Los Angeles now large quantities of Hardwoods that are really HARD' from thePhilippine Islanda

Our lumber comes from our own timber lands in the I"land of Luzon, the most northerly of the Philippine Islands ;-sash board is branded at the mill according to ,variety .rith orr" of these U. S. Registered trade mark brands:

Panels, Veneers and straight stock in these woods are ready for you now at most attractive-prices' --iin our'rol"r^on to show lou fmisheil samples--they aiII com' pleteli change your iileas on Philippine Hardvoods'

Dornestic Harduoods in Stoch

Our stock is well balanced and we can meet, immediately' your needs in domestic hardwoods, panele, veneers, etc'

Codwalladenfiibson

phone-AXridge zror

Henry Blagen, well-known Northwest lumberman, was a recenf San Francisco visitor, where he spent several days calling on the Bay District lumber trade and- looking over lumbel conditions in the California market. Mr. Blagen is connected with the Gray's Harbor Lumber Co' of Hoquiam, Wash.

H. A. CAHALAN RETURNS FROM NORTHWEST TRIP

H. A. Cahalan, Cahalan Company, Burlingame, has returned from a short business trip to Washington and Oregon, where he spent some time.visiting the mills. Before iiis return to Cilifornia he made a trip into Utah, where he spent several days on business.

A. B. DAVIS A SAN FRANCISCO VISITOR

A. B. Davis, Grant's Pass, Ore., was a recent visitor at the San Francisco offices of the 'Western States Lumber Co., where he conferred with R. A. Hiscox, C. M. Muller "ttd R. G. Hiscox. Mr. Davis is the northern buyer for the Western States Lumber.Co. in the Grant's Pass and Klamath Falls districts.

J. A. MULCAHY A SAN FRANCTSCO VTSTTOR

J. A. Mulcahy, Tucson, Ariz., was g recent San FranciJco visitor, *-here he spent several days calling on his lumbermen friends. Mr. Mulcahy has been spending a month's vacation in California, part of which was spent at Eureka with his mother. He represents the O'Mallev Lumber Co. of Tucson.

VISITING IN

ftay $pencer, Spencer Lumber Co., Walnu: Creek, is soendins^his vacation at Morgan Springs in Tehama count". Mrl Spencer is the mallager of this progressive lumber concertt. During the \Arorld War he was a Captain in the army aad'had charge trf the clectrical installations in the Norlhwest mills crrtting spruce.

Analysis of New and Old Rates on First,

Third and Fourth Class Matter

First Class Mail Private Mailing Cards

Third Class Mail

Books, circulars and other matter wholly in print (except second class matter,) proof sheets, corrected proof sheets and manuscript copy accompanying same and merchandise.

Books, catalogs, seeds cuttings, bulbs and plants.

Fourth Class Mail

New Rates Two Cents Each

All mailmatter (except .first and second class) eight ounces or less, to be third class matter. One and one-half cents for each two ounces up to and including eight ounces; then fourth class.

One cent for each two ounces up to and including eight ounces; then fourth class:

All mail matter (except first. and second class) weighing ln exces.s of erght ounces, to be fourth class matter. No change ln present zone rates.

Two cents service charge on each package.

Old Rates One Cent Each

One cent for each two ounces up to and including four pounds- on printed matter. (print6d books of 24 pales or more, fourth class.)

One cent for each two ounces up to and including eight ounces; then fourth class.

Four ounces or less (except books, seeds, etc.) one cent per ounce. Books, seeds, etc., eight ounces or less, one cent for each two ounces. In excess df these weights ,;";;"t.;:

No service charge.

Th.e departmentJurther ruled that a book or catalog to be classified as such and to come within the prefeir.a ?"i. i" .*ita class mail, must be of 24 pages or more and bound. r nrs does not mean that it is necessary to have a board cov€r, but such books and catalogs c"r, harr. self covers of no Jreavier weight than the pages of the book or catalog it_ selt. I here is no restriction as to the size of a page. Books or catalogs, therefore, can be of any size provid'edtt.y fra"e the requisite number. of pages.

INCREASE IN CUT

_.A. y..Cooper, secretary-manager of the Western pine rvranuracrurers' Assoclatron, reports that the lumber mills jn th5 Inland pmpirg cut 192,053,035 feet of lumber dui_ rng..f une, against 157,607,643 feet for the correspondine p:rj99.last-year, an increase of. 34,445,392 feet. ti;i;l";? 38,316,195 feet *'as shipped to the'Atlantic S.;b*;;: Th; Itgg:! inland delivery wa-s made to Illinois, ;h;;; ii,: 853,080 feet wer sent. N{innesota recei.,red .hip;.;i amounting to 12,041,302.

HAMILTON GOES NORTH

c00s BAY LUMBTR CO.

of Glifonir

Manufacturcrr of Douglr. Fir end Port Orford Cdar.

Sawmille, Mar.hfid4 Oregon

Dirtributing Plant Bay PoinL

Annual Production

2(X),(XX),(XX) Feet

GENERAL oFFICES :!T ??l':H:"''

Loc Angeles Office, rc Ccnrrat Bldg.

Why Sell Redwood?

1J NE of our good dealer friends in a recent letter jokingly v remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makei replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it stiil resists decay. A Redwood.house needs little repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled ,,physical, Mcchanlcal and Chemical Properties of Redwood" there isn't any other wood, either soft or.hard, that averages as high on iurability, lach of shr'inkage, strength as a bean or post, ease of jlnrirg, uorkability and ability to j,stay put.',

_

W: G. (Bill) Hamilton, manager for the Holmes Eureka I umber.Cg-prll, T.os Angeles-, left on August 7th fol i two weeks' combined business and pleasure Trip tos.ottr. and other northern points.

H. F.BEEDEVACATIONING AT PACIFIC GROVE

^ H.' T .Beede, pioneer lumberman and nranager t.rf the Antioch Lumber Co., is back at his rlesk ugoir, "?t* ;;";: ing a few weeks vacationing at pacific Grovc,.

NEW YARD AT INGLEWOOD

. Mr. Elmer P^erry. is.opening a yard at Inglewood, to be knovi'n as the Centinella Luniber'Company.

Defines White Oak

A recent bulletin from theMillwork Institute of California. number 11. of their "Architects Series," contained a very comprehensive and interesting outline of the various properties and uses of White Oak, as follorvs:

Trade Name-White Oak.

Habitat-United States. Principal supply comes from the Southern States.

Texture-Hard and tough. Works readily and finishes sharp and square.

Grain-Uneven and open.

Sawing-Flat sawn, slash grain -or plain White Oak, Quarter Sawn or Quartered White Oak.

Color-sapwood-white. Heartwood-light to dark brown.

Weight-4 pounds to the board foot.

Strength-Very strong. One of the strongest of American woods.

Thicknesses_1, It/4, l%, 2 and 3 inches. (See Bulletin No. 2 for Finish Sizes.)

Widths-6, 7,8,9,10 and 11 inches. (See Bulletin No' 2 for Finish Sizes.)

Lengths-8 to 16 feet.

Supply-Sufficient stock carried in hardwood yards- for ordinary residence work. On large orders such as limit height buildings, time must be allowed for shipmen_t from the East. Present stand rapidly being depleted. With reforestation and conservation a supply for many years will be had.

WARNS CUSTOMERS WITH LIST OF "DON'TS"

The Sones Lumber Company' one of the live Building \{aterial companies down in the Imperial Valley, has a very unique way of attracting the interest of their prosrre.i. on. that gives a valuable bit of instruction to the cusio*.t. and nJ doubt results in favorable reaction to the orlgrnator.

They broadcast a folder, titled "Don'ts to Observe in Building a Home." It is printed 91-" long-narrow sheet of heavy paper and contains the following list:

Don't:

l-Forget you may want to sell it some day.

2-(lverestimate financial ability.

3-Let contract before financial arrangements are completed.

4-Bry a lot without learning all the facts about it.

5-Fail to obtain a practical, tested, house design with an intelligently arranged interior.

F-Include freak features such as alcoves, dens and the like-things that are of very little practical value.

7-Accept the lowest bid without inquiring as to the character and ability of the contractor.

8-Alter plans after construction is under way.

9-Fail to get an adequate heating system.

Characteristics-Adaptability to a fine finish combined rvith its hardness, resistance to wear, and susceptibility to stains and varnishes make this one of the most used of American woods for fine furniture, fixtures and finish.

Figure-When plain sawn, the figure is formed by the contrast of spring and summer growth. The use of fillers and stains produce almost any effect desired. In quarter sawn lumber the medullary rays being cut edgewise show a flat, flaky marking rvhich to many, much increases the handsomeness.

Painter's Finish-Adaptable to light and dark stains and practically any painter's finish.

IJses-Doors, furniture, fixtures, finish, and in fact almost every purpose for which'lumber is used.

Veneers-Oak is one of the industry's most important veneer woods. The plain Oak is both "Rotary Cut" and "Sawn." Rotary Cut veneer is generally used i! panels as the length is limited to 7 or 8 feet. Quartered Oak veneer is sawn or sliced.

Plain Sawn Oak Veneers

Thicknesses-1-16, 1-8 and 3-16 inches.

Widths-6, 7,8,9, 10, 11 and 12 inches.

Lengths-6 to 14 feet.

Quarter Sawn Oak Veneers

Thicknesses-l-16, 1-8 and 3-16 inches.

Widths-6, 7,8,9, 10 and 11 inches.

Length.s-6 to 14 feet.

lo-Neglect details such as electrical outlets for vacuum cleaner, floor lamp, electric iron,. waffle iron, etc.

ll-Use cheap materials to lower first cost.

12-Fail to have professional supervision of construction.

13-Fail to provide sufficient closet ahd storage room.

l.l-.--Fail to decorate lawn and grounds, nor to plant shade trees.

15-Use special made to order windows and doors; stock items are much cheaper and just as beautiful. And by all means don't fail to consult Sones Lumber Company as to plans, material, workmanship and other detai ls.

BURNABY IS GOOD ADVERTISER

That Mr. Frank Burnaby, head of the Sun Lumber Company with hustling yards at Beverly Hills and Ventura, is a-dyed in the wool 'Mr. Pep' is evidenced by thd reproduction of a page sized newspaper advertisement that they displayed a few days ago, in one of their local papers. This is a beautiful piece of advertising copy, carryi4g some inspirational material that is a credit to the company' E. C. jamieson is Sales Manager of the Beverly Hills yard and is largely responsible for ads of thiskind that irave been appearing at regular intervals, in both cities rvhere they have Plants.

Advertising Wood in Santa Barbara

Wooden construction has been mighty kindly spoken of the stricken city have been doing since the quake. It bears in Santa Barbara, since reconstruction started. The lum- no knock for any other particular material, butis strictly bermen are not overlooking their opportunity to boost the a boost for wood. material that stood the stress and strain of the earthquake And reports from that city prove that the percentage of best, and that material was wood. wooden buildings there will be far greater after the recon-

Here is a sample of the advertising the lumber firms in struction is accomplished, than it was before.

Build With Lumber and Sleep o IN Peace

Wooden Homes Withstood the Shoch

Evidence shows that wooden structures arefar superior to anyotherbuitding material

Our new PLAN BOOK has many Spanish designs of wooden construction. It:will be the pleasure of our Service Department to assist you at any time in any of your building problems.

A phone call to us will bring a reliable contractor or repair man to see you.

A Liquorish Dream

By E. M. Shalcr, E. J. Stanton & Son, Los Angclcs

I &eamcd that I dwelled in an orange peel house

On an isle free from laws and from clocks, Where surf from a turbulbnt sea of egg-nog

Rolled high against sugar lump rocks.

My couch was of froth from sparkling g1ln fizz, With foam from bock beer it was puffed, And the pillow where rested my weary old head, With red cocktail cherries was stufred.

I arose from my couch in the bright morning light Thinking of good things to come

And started my day with cafe au lait

Spiked with a stiff shot of rum.

I took my bath in a tub of sauterne

Of a fragrance divine and most rare, I polished my shoes with ten year old booze

And with sherry I shampooed my hair.

fn a cocktail shaker shaped like a canoe

Down a river of Mumm's Extra Dry

I drifted at ease to a spot where the breeze

Wafted essence of bourbon and rye.

With Bass Ale for bait I cast out my lines

And causht seventeen fish in a bwrch

While wiih ice cold mint juleps I quenched my thirst

And ate brandied peaches for lunch.

At dusk I returned to my warm cozy house

Well pleased with my full day of sport, I freshened myself with a creme de menthe shower And then dined on fresh eggs poached in port.

I finished my day with Scotch highballs galore Then I uttered a blood curdling scream As I awoke broken hearted irith tears in my eyes, For alas, it was only a dream!

USE OF STUCCO INCREASING

A check of the building permits issued in Los Angeles since the firstof the year reveals that 79 per cent of the residendes are of stucco construction, says J. W. Ford. Jr., president of the Bishopric Manufacturing Company of California. Compared to the records of five years ago, when less than 50 per cent were stucco houses, this is the best possible evidence of the popularity of this type of house, he points out.

"The stucco house is the ideal house for California," declares Mr. Ford. "It is a little difficult for people who have recentlv come from cold climates to appreciate this, because their first impression of a stucco house is that it is flimsy. Nothing could be farther from the truth. The stucco. house is not so heavy as the thick-walled houses of eastern cities; but it is not flimsy, or at least it need not be.

"For all practical purposes, the stucco house is better in California than the massive structures of the colder regions. The first impression of the easterner is that a stucco house would be colder. This would not necesarily be true, even if California had a cold climate. A stucco wall that is properly built of good materials is a better insulator against both heat and cold than the frame construction so cornmon all over the Middle West and East. For warmth in the winter and coolness in the summer depend not so much on how thick and massive a wall is, as it depends on how 'tight' and efficient the air space between thi walls is. A well-built stucco rvall has few, if any, cracks through which air can circulate. If there is a proper backing beirind the plaster and stucco, neither air nor moisture cin enter the space between the walls. And if moisture and circulatins air are kept out, your house will be warm all winter and cool all summer.

"As for the durability of a stucco house, that again depend_s- on the quality of the stucco materials that'go into it. If a good backing is used-one which will giip the

plaster or stucco securely and hold it firmly against the framework of the building-a stucco house will last for generations, longer in fact than the rapidly changing zohing laws of this growing city permit it to stand.

"As a matter of fact, present indications are that rvithin a short time Los Angeles will have a building law which rvill eliminate the shoddy materials which in a few cases l.rave resulted in dissatisfaction rvith stucco construction."

COURSES OPEN

The U. S. Forest Products Laboratory, located at Madison, \Aris., announces the follorving dates for the fall group of instructional slrott courses in lvood utilization:

Gltring of rvoocl--September 14 to 19.

Boxing and crating-September 21 to 26.

Kiln drying of lumber-September 2l to October 2.

Personal attention on the part of the laboratory instructors to the specific problems of the men in attendance is a feature of the courses, and for this reason it is necessary to limit the registration to 20 lor each class. Applications rvill be accepted in the order of receipt. Only one course can be taken at a time, but the schedule as arranged makes it possible to take the glue and the box courses, or the glue and the kiln drying courses in succession.

Applications or requests for information concerninq the corlrses should be addressed to the director of the laboratory.

ROY IBACH WITH MILL VALLEY LUMBER CO.

Roy Ibach-_formerly connected with the sales depart- ment of the Union Lumber Co. in their San Francisco office, is now associated with the Mill Valley Lumber Co. Roy just recently returned from a four months' trip to I{awaii. He is a member of the Officers' Naval Res6rve. and during the recent naval maneuvers in the Hawaiian rvaters he was assigned to the U.S.S. Tennessee.

W. R. GHAIUIBERLI]I & GO.

Dirtributing Agcntr for Glark-Nichcrron Lumbcr Co, Evcrcttr{guh.

Dcmprcy Lumbcr Coo Tacomen \lfarh.

Defiancc Lumbcr Co, Tecorr, Werh. Ferry BeLcr Lumbcr Coo Evcretg \f,ferh.

Littlc Rivcr Rcdwood Co, Huruboidt Bay.

PORTLAND

909 Porter BIdg.

SAN FRAI{CFCO

l2OO Balfour Bldg.

E. K. Wood Lumber Co.

N. 'JY. Bank Bldg.

Po*land, Ore.

We Specialize in Grays Harbor OLD GROWTI{ YELLOW

FIR Finigh and Vertical C'rain Flooring.

lf you like e:rtra good qurlity Red C-e&r

Shingler we Grn furnish thcm.

Opcrating Stcancrt

W. R. Chambcrlia, Jn Den F. Henton

Phyllir Stanwood Barbarr C

Mary Haaloa Bcrtio Healon

LOS ANGELES

1030 Bartlett Bldg.

Fruit Growers Supply Company

Manufacturers of C,alifonria White and Sugar Pine Lumber Milb at Suranvilte and Hilt, CaL lsO,(X)O,qX) Fcct Annual Opacity

B. W. ADAMS, Mgr. Salc! Dcpt

Firrt National Bank Bldg. - SaD Fraaeirco

ECL I PSE

Vertical Flooring (cARGO)

vailable in Mixed Car-Lots

Nos. l, 2,3, and 4 Vertical Grain

An urxurpassed, Grad,e, carefullu hand,led, bg our boats-long' eaperienced in the hand,ling: of Cargo Uppers-and-

PRICED ON THE MARKET

Putting It'Up To The Public

From "Bizz Whang", Blue Diamond Company's Magazine

You've known right along that the building public can't hope to get a quality plastering job when they insist uPon paying a second-rate price. As in anything else, the builder gets only what he pays for in plastering.

You've long since realized that the owner himself, because of his unwillingness to pay a fair price, is to blame for any poor plastering that he might get.

But, Mr. Builder is not acquainted with that fact. He's been in the habit of shopping. He accepts the lowest bid because money talks. A few dollars now looks bigger to him than several hundred might look in the future. Or else, he closes his eyes (sometimes it's only one eye) and jumps at the chance of getting a "cracking" good job cheap.

And nine times out of ten that's just what 'he gets ! A job of plastering that's full of cracks, bumps, hollows, blemishes, cat-faces, and everything else that helps him to cuss the plasterer.

This condition tends to work a tremendous hardship on theplasterer. It viciously helps to break down all the reputation that the plastering profession has taken centuries to build. Cheap prices and plaster substitutes are both doing their share to make work scarce for the fellow who has to earn his livingwith a hawk and trowel.

So we have decided to take up the fight in the cause of good plastering. We're going to use the newspapers, maga-

BIG TIMBER

Photo Enlargcrncntr of lYondcrful Quality. Douglar Fir, Ccdar, Sprutc, Hcm. loclc. Lo3ging Sccncr or Srw Mill Vicwr.

Priccr NOW: l5x30 in., $2.50; 20x30 in., $3.50; 15100 inr $6.1X); 20xfl] or 31h40 in" $750. ErlO printr, $6 pcr doz. Mailed on Approval to Responsible

JOHN D. CRESS, l,trtr scvcntr Avanuc ttForeat Fotografer" scattlc' w'hlnttm

zines and mails to sell the public the genuine economy of good plastering. 'We're going to tell the builder that he can't expect a seventy-dollar suit for forty, nor a thousand-dollar car for eight seventy-five, nor a good job of plasterins for the price of a poor one.

This campaign will ^talk cold turkey to the public-tell them how they will spend a lifetime in saving and planning for their new home and finally spoil the whole works because they can "save" forty to fifty dollars in the plastering.

The campaign will do more than this. It will show the public whai an ancient and honorable profession plastering is. It rvill take the reader back through the ages, portraying the craftsmanship of ancient and modern plastering. Itlhould help mightily to again raise the standard of the plasterer and his work.

- Another feature of this campaign will be that in none of the advertisements to the public will there be any attempt to sell the Blue Diamond Company or Blue Diamond FreihPlaster. It rvill be purely ah educational message, telling the story of the value of good plastering and how it mav be had.

To do all this will cost us $25,00O. But if the campaign cloes nothing more than bring a small percentage of .its readers to believe in good plastering and to realize that good plastering may be had o.nly by paying a fair price for it, the money will be well sPent.

Makc Your (Xflcc Attractivc by Dlrplayln3

Our Fam'ly Tree

Billy brought a ponderous volume, And he said, "Do this for me, Take the time to read the hist'ry Of our splendid fam'ly tree."

For his sake I waded thru it

From the first page to the last, And I'm wondering now.why Billy So adores our checkered past.

When our fam'ly tree was planted, No one seems to know, at all; But strange birds have perched upon it In each epoch since the fall.

And about the spreading branches

C)f our r,vondrous fant'lv tree. Trvines a thing I do not fancy That men call "heredity."

It has weird far-reaching tendrils That persist thru weary ages; I often found a Bill or me In those old musJy pages.

No, we can't elude our grandads, They have marked us for their own. From an ape in some tall tree-top, From a r,r'eak king on his throneWe inherit moods and noses, And one trait I'll not disown, For I find our foxy grandads Lived in HOMES that were THEIR OWN. Adeline M. Conner.

USES TEAK

Approximately five acres of teak will be used for the weather decks of the S.S. Malolo, which will be the fastest and largest passenger steamship ever built in the United States. The Malolo is norv being constructed for the Matson Navigation Company, under the supervision of Gibbs Brothers, fnc., at Cramp's Shipyard, Philadelphia.

The specifications call for 162,843 board feet of teak decking, L9,199 board feet of teak margins, 10,642 board feet of teak rail and 2515 board feet of teak foundations. All teak is to be sound and clear in accordance with the standards and requirements of the U. S. Navy.

JOE SHEPARD A SAN FRANCTSCO VTSTTOR

Joe Shepard, Friend and Terry Lumber Co., Sacramento, was a recent San Francisco visitor, where he spent a few days calling on the lumber trade and attending to other business matters. He repolts that building in his locality is active and that the lumber demand in the Valley Territory should be good this fall.

G. FOSTER SPENDS VACATION IN ITORTHWEST

G. Foster, owner of the Foster Lumber & Planing Mill at Vallejo, together with his wife and daughter, has returned from his vacation, which he spent touring through theNorthwest. While in the North, Mr. Foster visited many of the sarv-mills and reports that they all seemed to have plenty of business.

Big Ones On Top

Ever bought a box of strawberriesl The top berries fine and frrm, but those below, over-ripe and spoiled. You called it trickery.

EVer opened a bundle of veneere? The frrst few sheets were clear and well cut. Then as you went deeper, defects and rough cutting came in, and the figure was not so good. Thatis what holds up orders, and sometimes loses repeat orders, and it costs you money by decreasing production.

Louisville Veneers, cut from the log, are manufactured according to the grade specified, with smooth face work, and prominent figure. They have aided others in reducing cost and waste. Why worry with anything less than "Louisville?"

Right in Los Angeles there is a large stock of veneers suitable for door stock or furniture, and that "Good to the Core" Louisville Plywood in stock sizes.

"Why Don't You Buy Your Lumber

From Me?"

Every reader of this Magazine has asked that question of at least ten prospective customers each year.

It seems a perfectly obvious and simple question to ask Surely, if a man doesn't buy from you, it is a good thing to learn the reason for this lack of patronage.

But friends, this standardized interrogatory is the wrong way of doing the right thing. ft's salesmanship BACK\,t'ARDS.

The question is direct, and is distinctly chdlenging in itsnature. It demands an an$wer.

It is a clear "yes-or-no" que'ry and calls for a categorical explanation.

The impulse is to attempt an ansurer, and human nature and pride lead one to make that answer intelligent.

No one likes to say "I don'tlknow"-1e sqnfsss ignor?rrc+orl any subject whatsoever.

Unless the person under interrogation is under some obligation to the dealer posing the question-which would bring his answer under the head of an excuse rather than 3 1sason-fue will search for a reasonable answer.

Here, then, you have deliberately started him on the hunt for reasons why he should NOT patronize you ! Get the thought?

He goes over in his mind the things he wants to offer as reasonable reasons for buying his lumber elsewhere. One by one he brings them to the surface. Prices, delivery, credit, treatment, terms, quantities, shorts, claims, substitutions-and in every case he is mentally giving you the worst of it.

But he is simply trying to answer your question. Perhaps, up to that time, he had no really well defined idea in his head of why he didn't buy froin you.

Perhaps it had "just happened" that way, and wrise approach that would leave both of you an "out" would have turned his next order your way.

But youdidn't give him the chance. You asked him why he didn't buy from you, and you immediately forced him to find a rellson, excuse, or what not.

And those reasons or excuses that he had to dig up just at that time, probably remained with him after you had left. You had built up a wall against his trade. i

Your question, was, in essence, antagonistic, and antagonism always breeds antagonism.

You asked that question as though in your opinion he SHOULD buy from you; as if you were calling him to account; and men don't like to be called to account. Naturally, he resents instinctively, consciously or unconsciously, this questioning of his freedom of action-

You get the worst of it because you deliberately prejudiced judge and jury against yourself by demanding judgmerrt in your favo,r.

"Why don't you buy?" The "DON'T" is what hurt. That's what you demand to know, and he is going to tell you, even if he has to drag a reason in by the hair of the head.

You have started him thinking about NOT buying from you.

You virtually asked him to dig up reasons for not dealing with you, and he DOES.

Can you think of a better way of killing ofr potential, prospects ?

W. R. CHAMBERLIN ON NORTHWEST BUSINESS TRIP

W. R. Chamberlin, W. R. Chamberlin & Co., San Francisco, is on a two rveeks' business trip to Washington and Oregon. While in the Northwest, Mr. Chamberlin will visit their mill connections and make a general survey of Iumber conditions at the mills. W. R. Chamberlin & Co. are the California distributing agents for the ClarkNickerson Lumber Co., Dempsey Lumber Co., Defiance I.umber Co. and Ferry-Baker Lumber Co.

BUILD IlIITH BRICK!

BecausP---

It is the oldest building material known to man.

It is a burned clay product, burned in the making-will never IDUrn agarn.

When used properly, DOES withstand all elements.

For example-figure the percentage of brick buildings damaged.

Compare the ovenvhelming majority of buildings erected of brick.

One of the oldest examples-the 50 year old St. Vincent's Orphanage.

It is THE 100Yo Home Industry of Santa Barbara.

Sinee the birth of the industry brick manufaeturers throughout the United States haae strongly adweated the use of proaen eonstruetion prfnciples and materials in erecting buildings of all tupes, and haae at all times stressed the need of adequate building laus, effeetiae design and efficient field insfieetion.

BRADTEY BRAND

HARDIlIO()DS

Scientific kiln drying preterves within our productr mturetr rturdy and beautiful qualitiea, while

Modern machinery and skilled human effort iuetifies our rlogan

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

US FOR AROMATIQUE CEDAR LINING

RED O^A,K TRIM

SAP GUM TRIM MOULDINGS

GUM FURNITURE STOCK

Furniture Stock in Sets CUT TO SIZE Ready to Araemble

Flat Surfaces Hardwood Trim Sanded

THEY CASHED IT

Angeler

In going ovJr old files the other day, A. J. (Gus) Russell, of the Santa Fe Lumber Company, San Francisco, encountered an interesting memento of the bad wreck and fire, caused by train robbers, at Siskiyou, Oregon, in 1923.

The reproduction above is of a check sent by the Santa Fe Lumber Company, to the Patrick Lumber Company, and delivered many weeks later to the payee, with the notation, "This mail damaged by fire and dynamite in hold-up of Ashland & Gerber Train No. 13, at Siskiyou, Oregon, October ll,1923."

In spite of its badly mutilated condition, the Patrick Lumber Company did not hesitate to clear the document, with their endorsement.

LUMBER HAULED BY DOGS

A team of dogs, five Malamutes, was used last winter in hauling lumber from a sawmill near Cordova to the Alaska railroad, a distance of two miles. Each load weighed about three-quarters of a ton, and a shipment of 15,00O feet was hauled by the dogs, for shipment to Seward and Anchorage markets.

ALBION LUMBER CO.

AIR DRY UPPERS AT SAN PEDRO

..MR. PIP AND MR. PEP''

Hello! Paint? No, we don't handle no paint. There ain't no profit in paint But ray, I sure want a chance to bid on that house of yourn, ant I'll sure make you a clore pricc. Goodbya

MR. PI/S LUMBER

Hello! Mrs. Joner? Good morning! Paint? Well I rhould ray wG do handle pdnt. Wouldn't run a building stone without it, and wetye got the bert Iine in thir country. Croittg to rc-paint your houee and make r<rme improvementr, eh? Wait a minute, Mrs. Joner, I'll iump into my car and come right over there and bring my interior paint plan books with me, to chow you just how a room looks when it'r finished, and give you a variety to choose from. Sure! I'll rell you, your lumber bill, and the paint to cover it properly. Thanb; I'lI be right oven

HR.PEP.S Dutt otrrc. 9TORE.

SOUTI{ERN CALIFORNIA HOO HOO GOLF TOURNAMENT

Friday, September l8th, at the Wilshire Country Club, Los Angeles

This wil| positively be the largest and happiest affair cver held by the [.os Angeles Club, and allHoo Hoo are invited. Eighteen hole play, in tfre afternoon, aseorted contertr, WholenlerE vr. Retailerr, Blind Bogy, C-alcuttq Banquet in the evening, many prizec in different divisions; all for one entrance fee of $5.00. Three dollan onlyfor those who do not stay for dinner, and thnee dollan only for those that corne to dinner only and do notplay golf.

WE WANT LUMBERMEN FROM ALL OVER THE STATE TO ATTEND

Please make a note of tfre date, arrange to be there, and tell eyeryonc about it. WATCH FOR NOTICES IN THE MAIL

F. M. ,Connelly, Chairman Gots Committcc, mail addrees, c/o Woodhead Lruaber Co., 572O So. Main Su, [.or A,ngelel

\M. A. Pickering is California Visitor

W. A. Pickering of Kansas City, Mo., President and owner of the W. R. Pickering Lumber Company, one of the great lumber producing concerns__of the world, is enjoying a short vacation at Present. He is at the Virginia Hotel at LohgBeach.Mrs. Pickering and children are with him.

"Bill" Pickering, as he has been familiarly and affectionately called in the Southern Pine industry for many years, is one of the most capable, and most successful American lumber manufacturers. He is today the second largest owner of Pine in the state of Ca'lifornia. It will be

Dry Kiln dnd Living Room!

Turcchambers, widely dificreot ia charactet, yet whenthe liln operatea srecdy. the living room beoefio directly. For it ir thc ecientific hiladryiogolel flor irrg stocl which playe euch an inportaat part in the ulti-ate appear aace oI the 6nished flod theliving room. Kiln drying as epplied toanr flooring stock is an EXACT SCIENCE. Specimeos lrm each t ack load ol oak are LABORATORY testedwhilein theF,oceeddrving. Ourerpert determines and rcgulatee thepreci*degreeoi moieture cotrteot whichohaing wheo aoch leavcethe kilnl llus*eirsure an erctchenical condition which we laow by long experieoce to be a preveotivo against buctling c cupping il the ffniehed Ibc.

Mcu lar mn thra cnh oL flon. It ia bded AMERJCA'S FTNEST bcou ror atep in production, corcrcing with rhe rcl,ectioa ol uilom timlcr m-th. i ubn -idi ulltiel bccicion mcl mhute m. Ow eve3rcwiag lirt ol PERMANENT crrloicn ii the bert evidencc thet ou priu re iurti$ed. &!af 'roc qrote (m Yort tel;t carload?

SUPERIOR OAK FLOORING COMPANY

Helcna, eltkaasas

Prcafrc Cqd RcPtq.nlallu

R A. BROWN. @.6 Culc Avc., Is Angele.

remembered that he recently bought the West Side Lum. ber Company, jnst six miles from his great plaht at Standard. Calif., and at these two points, and two other points r,r'here he has been accumulating California Pine for many years, he owns at present very close to five billion feet of White and Sugar Pine. He is manufacturing this timber at his two California mills at the rate of sixteen million feet a month, and is planning to increase the production of the West Side plant in the near future

He is still a large producer of Southern Pine, and will be for some years to come. He operated four very large plants for years, three in Louisiana, and one in Texas. One Louisiana mill burned, and was not rebuilt. Another crrt its last log just two months ago, and quit. The third Louisiana mill will operate three or four more years, and the Texas plant will run for about eight more years. -

All sales are handled through the general office in Kansas City. Walter Robison, Mr. Pickering's First Assistant, l.as been visiting the California mills with his chief and has iust returned to Kansas City.

IMr. Pickering is a splendid booster and co-operator, and is a most excellent influence for all good things in the California industry.

BAR ASSOCIATION ENTERTAINS AT ALBION LUMBER CO. GUEST CAMP

The Mendocino County Bar Association recently entertained as their guests seven judges of the State Supreme Court and four Superior Judges at the beautiful summer camp of the Albion Lumber Co. The Bar Association and their guests were the first to occupy the camp. Manager Flinn of the Albion Lumber Co., through whose courtesy the use of the camp was granted, has had ten tent houses -scattered over the space of about an acre, also a cook house and a dining room. The company also for this oc-' casion supplied a chef, and a man on the grounds with a radio outfil for the entertainment of their distinguished guests.

SANTA FE LUMBER COMPANY MOVES L. A. OFFICES

I. C. Ellis, Los Angeles manager for the Santa Fe Lumbei Company, has moved their offices from the A. G. Bartlett Blds.. tb Suite 397 Pacific Electric Building, 6th and Main Stieets. The new phone number is TUcker 5779.

Waddell Lumber Co. Announce Sale to Loop Lumber Co.

The Waddell Lumber Co., Alameda, announces the sale of this large retail lumber yard to the Loop Lumber Co. of San Francisco. The Loop Lumber Co. is one of the old established and well knorvn lumber concerns of San Francisco. The personnel will remain practically unchanged and for the present the business will be conducted tunder the title of the Waddell Lumber Co. Merill Robinson is manager of the Waddell Lumber Co., u'ith Clement Fraser acting as assistant manager.

sAN JOAQUTN LUMBER CO. CHANGES HANDS

Robert Inglis, Dan Schroebel, and A. A. Hauerbach have purchased the stock control of the San Joaquin Lumber Company, one of the large retail lumber yards of Stockton. All the above lumbermen are well known to the lumber trade of California and have been associated rvith the concern ever since its organization fifteen years ago. The purchase of control was made from the Coos Bay Lumber Co.

W. S. RUSSELL RETURNS FROM NORTHWEST TRIP

W. S. Russell, Buchanan & Russell, San Francisco, has returned from a two weeks' business trip in the northwest where he was calling on the mills. His trip carried him into all the lumber districts in Washington and Oregon.

LUMBERMAN DEAD

Zeth I.ane, reputed wealthy lumberman of Colevill, Wash., died at his summer home in the Valley of the Moon, near Sonoma, Jul.v 17. Death rvas due to heart failure. Lane was 66 years old. A widolv, son and daughter survrve.

TO OPEN PLANT

Merrill Y. Stoddard, for ten years engaged in the vicinity of Quincy, Plumas county, Calif., as a lumber operator has left for Reno, Nevada, rvhere he has completed arrangements for the establishment of a lumber re-manufacturirrg plant.

EDWARD P. IVORY RETURNS FROM PORTLAND TRIP

Edward P. Ivory, San Francisco, in charge of the Trade Extension Department of the California White and Sugar Pine Manufacturers Association, has returned from a short business trip to Portland, Oregon. I\{r. Ivory rvent North to attend the mid-summer meeting of the Directors of the National Manufacturers Association.

G. R. BLEECKER SPENDS FEW WEEKS IN NORTHWEST

G. R. Rleecker, San Francisco, Northern California representative of the Eagle Lumber Co., has returned from a short business trip to the Northwest, rvhere he spent several davs at the company's Portland office going over business matters with Sales Manager R. A. Stevenson" He also made a trip to their mill at Westimber. He reports that their Portland office states that the eastern rail demand is very good and that their mill has a large volume of eastern business booked. Mrs. Bleecker accompanied him on the trip.

F. W. STANLEY IN CALIFORNIA FOR SUMMERMANWHOPUT WHITE PINE ON TEXAS MAP

F. W. Stanley of Fort Worth, Tex", .has come to Los Angeles for at ieast a couple of months' stay. Mr. Stanley--is one of the most successful lumber salesmen of the Lone Star State, and rvill be especially notable in California from the fact that it was he who firstput lorv-grade California White Pine boards and shiplap on the map in Texas.

Texas has been a consumer of shop lumber for many years, but used low-grade Southern Pine for her common boards and shiplap, until two years ago, when Southern Pine rvas fairly high in price, and shiplap was scarce. Mr. Stanlev rvent ottt still-hunting, with some samples of California Pine boards under his arm. When the gang woke up he had signed up orders for more than two hurtdred cars of California Pine shiplap and boards to be used for sheathing purposes mostly.

Of course. bv that time other salesmen had a'ivakened to the fact ihai there was something new going ott, and from that time on Mr. Stanley has had plenty of competition in the Texas market, and as a result of same Texas has consumed tremendous' quantities of low-grade California Pine sinci that time.

Mr. Stanley is a commission salesman in North Texas, chieflv representing the W. R. Pickering Lumber Company of Kansas City, owhers of several big Southern Pine mills, and likewise of tq,o great California Pine plants at

Standard. Calif.

He comes to Los Angeles to fill the place of Dave Steinmetz, who is manager of the L. A. office for Pickering. Mr. Steinmetz, whose health has not been up to normal for some time, has been given a two months'vacation, and is norv on his way to Honolulu to recuperate, and Mr. Stanley will cover his trade and his territory for the next two months.

FIRE SITUATION IN CALIFORNIA DISTRICT NATIONAL FORESTS

Up to July 20 a total of 708 fires have been reported in the National Forests of the California District for this year. The corresponding figure last year was 830 fires. The big difference in number in the two years is in that of man: caused fires of which in 1924 there were 556, with only 176 now. In commenting on these figures District Forestir Paul G. Redington of the California National Forest District said: "The tremendous decrease in the number of forest fires of human origin in the National Forests this season certainly is very giatifying to those of us rvho are responsible for- the proteition -of these areas from fire. It reflicts the excellenl cooperation we are getting from the users of the National Foiests. The worst of the season is still before us, as our past records show August and Sep-tember as our most critical fire months. With the opening of the hunting season in Game Districts 2, 2% and 3 the-re will surel/be a great influx of hunters into parjs of the California- and Santa Barbara National Forests. These are open to public use of all kinds this year, the only restriction in force being that smoking on the Santa B-a1b11a National Forest is noi permitted except at places of habitation and in improved cimp grouttds. -A similar restriction is in effect on a small aiei of windfallen timber in the vicinity of Gravelly Valleyon the California Forest. There is an abundant growih of grass in the mountains thls year because of the copious rainfall last winter. The wholehearted cooperation of all sportsmen in exercising -!he greatest possible care with fire and smoking-within National Folest areas is essential so that our Forests may continue to remain open to public use and the number of fires from human causes may be kept to a very low point. Strict observance of all fire and fish and game laws is naturally expected of all true sportsmen."

Interesting Photographic Study

Comparative Height of Original Stand of Douglar Fir Timber and lo-Storv Buildings in

Seattle.

The cite of the City of Seattle war originally covered with a denee forest of large Douglaa Fir, Red Cedar, Hemlock and Spruce timber, euch ac ic now being logged on the wertcrn rloper of the Carcade Mountaine in Waehingtorr, Orcgon and Britirh Columbia, and many rueh treee rtood on thc eitee of thi Cobb, White, Henry and Stuart Buildingr-not .in regregated groupr but with thcir interlocking topr rhading the earth in perpetrral gloom, the lack 'of runrhine killing ofr thc wcaker treer, and cauring thc dropping of the lowel limbr on the rturdy eurvivorr aa they grew to hcightr which can only be rcalized in a compariron ruch ar thir.

Thc Douglaa Fir trcer bcrc rhown are six to reven fect in diameter and 'XE to 25ll feet high, cornparcd with the 125 fcet of thc tcn rtory buildingr. Thcy arc irrobably 500 to 7ll0 ycrrr old, and if alIowed to rtand uaditturbed in-thc original forcgt migf,t Lrve become part of thc_ one pcr ceut attaining r diamctcr of tcn fcct or Eor_Freprcaenting a foot to the century.

Possibilitiec of Reforertation o n LoggedOff Landr of the Pacific Northwect.

Virgin timber quickly deteriorater when thc trer around it arc cut down; few large treer are eeen along thc railwayr or highwaye, and the few in the city are rapidly dicappcaring; but in a numbcr of tractc adjacent a young growth haa comc up in dence rtande which wilt makc good tinbcr. On tflct! cut 3O ycarr ago thc tre.r arc l0 to 12 incher in dianetcr, 75 fcet high and droppiug their lower limbr. Wf,ile on the land in and clorc to the city the sccond growth will probably be cut ovcr for ticr and pilins and be devotcd to igriJutture, it ie e viribli evidcnce of the rcforertation goiag on il thc irclated and mo-untainour rcgront.

Even in thc virgin for' eltr, firel, lightning, windatornrs-----and to a rnall crtent direaeeprcventa r largc proportion of thc timber fron attaining I great rize, and aftcr an everrge g?owth diamctcr of four feet, logging bccomer r:ather a coDacryt' tion of natunl re.ourcca than a warte, becaurc thc logged-off land will grow another crop in g) to 75 year.. It ir undcrrtood that after thc firrt necetrary burning of thc elarh, 6rcr murt be kept out, and that the growth will not naturrlly be rnorc than 30 incher in that tirnc, but it ie yct to be proved whcthcr thinning will or will not incrcue it. Copies

John D, Ctess, "tr'orest Foto$apher," Se&ttle.

of this very interesting picture can be secured through "The California Lumber Merchant," 318 Central Building, Los Angeles.

Officials in San Francisco Hoo Hoo

Viccgcrcnt Snrrlr, J. lVdtcr Kclly; Ch.. R. McComlck & Co.

Junlc Ho Hm, J. E. Potll W. R. Chmbcrlln & Co

Scrivcnoirr, J. E. Merttn, "Thc Callfomle Lumbcr Mcrcbrnf Jebbcrmcf, L A. Goderd" Hcndrlclroa Lunbcr 6.

Gurdoa, R. E, Cddsll, UttIG Rlvrr Rcdrod Cc '

Scnior Ho lloo.'G. W. Frrre, C. e A. Rt, Bojun, Frcd Roth, rtth J. H, Mccdlu.

Curtocdon, Cber. R. lYllorr' Char. R. Mcbrnlch & Go. Amnopor, C. C. SdU.U F. S. Pdncr.

Sbto Lumbsr Conpuy

Sccrctary-Troirurcr, J. C. McCrbo, Andrev Mahoncy Lumbcr Co.

Ixnctor, C. Srotcll Snlttr. Cal. Ithltc md Sugrr Pinc Mfn. Arn.

Dlrctof ud Put Snrrl of thc Unlvcru, FruL Trcvcr, Tnvcr Lunbcr Cc

IXrctor, Thodon Lcrch, Albior Lunbor Co.

Finuc. Comnlttro. Frelk OConnor. Duwrn Lunbcr Go. Pr_cpido_nt Rod Hra&lclrn, Hcndrlclron Lunbrr Go.

$Ar{mil0l$00

?IzesejinnsVlantUotrDu^siness

J. O. ELMER

, HARDWOOD TUMBER

Gcnuinc Mahogrny

Veneerr-Flooring-puo4"

lZlXl Firrt Nationel Barlc Building

O,rly c:cturivc wholerale Hardrood concarD on Paciic Coart

R. C. WITBECK

WHOLESALE, Southern-HARD WQ9D S-Nortbct'n Brucc Oak 'Flooring Maplc Flooring

1209 First National Bank Bldg.

Telephone Suttor 2634

Telcphonc: Suttcr ll)97 :: Sen Frencirco

W. M. BEEBE

259 FIRST NATIONAL BANK BLDG. SOUTHERN HARDW(X)DS_VENEERS

Supcrior OaL Flooring, tAmcricatr Finert"

Scnd rac your inguiricr end ordcrr

Tclcphonc Dougler tllT

McDONALD LUMBER CO.

Firrt Nationel Banh Building

San Fraucirco

Whitc and Sugar Pine Douglar Fir

P. O. Cedar Rcdwood Sprucc

Frame Homes Resist Earthquakes

"Out of 1,000 houses on which we had loans." says the secretary of the Santa Barbara Mutual Building and Loan Association, "only 150 were d4maged in the recent earthquake. At least those are alt-that have reported damage in reply to our circular of inquiry, and it is reasonable to suppose that every householder sustaining loss would report under such conditions.

- "Virtually all, if not literally all, of the thousand were of frame .ottrit.t"fioni whether -sided or stuccoed. Most of the instances of damage ar'e slight and usually relate to the chimney and fireplace. The shock generally broke chimneys ofiat or near the roof line and the falling bricks or stones sometimes did considerable damage. About the only other serious damage suffered by frame buildings was due to frail foundations or old and rotted mudsills. If a frame house was not anchored to the foundation or if the latter consisted of nothing but blocks it was sometimes jolted rather hard when it hit the ground, but at that there were only one or trvo collapses. Five or ten dollars was frequently the total of the damage sustained .bY frame residencei and $100 was rather exceptional. Noi a house on our list was damaged more than its remaining margin of loan value-so oui people are having no trouble in financing repairs."

When asked what the lessons building and loan man rePlied:

"Thefirstis that frame constructed constitute probably 90 per cent of our residences, are ideal for resisting the

of the disaster were. the buildings, such as California detached shaking and twist-

ing strains of an earthquakq. The type of residence that economic considerations have given us is the one we should have chosen had we given study to the question. Frame residences do not break up or collapse and they do not throw missiles of any kind to the ground, barring the customary chimney or a slate or tile roof. The danger of injury inside or outside of them during a quake is almost nil. Our shake came early in the morning when most of our citizens were in theii residenc,es instead of in office and commercial and industrial buiitings of different construction. That explains the small casualty list. The residences stood up but most of the business structures sustained injuries fhat would have meant an enormous number of fataliiies and wounds if they had been occupied. Another lesson is that if chimneys are retained at all they must be bound up in a unitwith the frame of the house and constructed of the best materials. A third lesson is that it pays to build well, use plenty of nails and brace thoroughly. As a rule chimneys here were separate from the stricture, except as they were united to it by the wire netting of stucco hbuses where the stucco also covered the chimn?ys. Houses that were diagonally sheathed, had th'e joists reasonably near together, plenty of bracing, good nailing and other featurei of what every carpent-er, and contraltor knows as good construction suftered little or no injury. People can live in such housgg in any- earthquake zone and be free from worry. Nothing equals lumber for residences when you are considering earthquake risks, whether to life and limb or to property."

Kindly E,xpressions

Just a few of hundreds received

"A dandy iseue. It was 1 f,g111!"-Rod Hendrickron, Hendrickson Lumber Co.

"A fine issue. I looked it over from cover to cover and alro looked over the sever5.tt-$ob McCullough, McCul' lough Lumber Co.

"The Birthdey l*ue war rurely a pip."-p1ed Roth' J. H. Mc€dlum.

"The Birthday lrsue war rome baby. It war a very fine i33116."-l(6nneth Ernerson, Tacoma Planing Mill, Inc., Ta' ooma, Warh.

"It war e dandy number. I enjoyed it very much."Theodore Lerch, Albion Lumber Co.

"I congratuLate you on the annud isrue of the California Lunber Merchant. It is one of tfie most creditable igues of a trade journal I ever raw. You have every rerson tote proud qf i1."-Haqy T. Kendall, Saler Manager Kirby Lbr. Co., Hourton.

"Perrrit me, please, to compliment the California Lum' ber Merchant on turning out ruch a magnificent Birthday Nurnber. We are for you dl the time."-H. W. Swafrord, E J. Stanton & Son.

"I war amazed when I received the 1925 Birthday Num' bcr. It ic beautiful, full of interesting things, and we urely do congratulate you""-H. L. and L. M. Rolenberg, Hipo' lito Co.

"The July 1 irue waa a wonderful number thic year. I nrrely enjoyed reading it."-Lloyd Harrir, Holmer'Eureka Lumber Co.

"The Birthday lrsue war a wonderful number. The bert isue you ever published. Surely a 'pippin'."-[l61as1 Maris, H. P. Maria Panel Co.

"The Birthday lrrue waa a very fine iecue this year.t'John L Reed, J. R. Hanify Co.

"The three'year-old youngrter has grown like a true Californian, and by another year I confidently believe we ahall be calling him "The Biggert Lumber Magazine in the World." There can be no doubt about it-the California Lumber Merchant has revolutionized the lumber industry intbb rtate, and the lumber merchantr are feeling the inrpiration of tfie Dionne philorophy almost to a man. They are daily becoming more optimirtic, more human, more kindly, more business-Iike, and if the good work goes on airother three yearr will give them and their tarks the pep of a Fourth of July pin-wheel. So I congratulate you.upon tbe child'r third glorious birthday, and ray with all my heart, "Muy, many heppy returnr of the 3s1ns."-lVtrr. Fred E Coner, Sacramento, California.

"You boye cure did put it acrosr on that July First isrue and I want to thank you for all the lumbermen in tte etate. It was a wonder.tt-J. A. Thomas, Coor Bay Lumben Co.

"I want to add a few feeble wordr of congratulation of your Annual Number. Every one in thb plant found a lot of interesting thingr, and we want some extra copiee if any are available."-A. W. Koehl, John W. Koehl & Son' Loc Angeles.

"Three timec now I have taken a day off to read a Birth' day Issue of the California Lumber Merchang and I am looking forward to doing the same thing for tte next twenty-five yeanr. But I doubt if you will ever make a better one than this lart efiort; it war a dandy."-F. M. Connellyt Woodhead Lumber Company.

"Jack, I think you out-did younelf thie time, in yorn 1925 Birthday lrsue. I cannot begin to tell you how.much we enjnyed i1.tt-Ls6 J. Gennain,

Gennain Lumber Co.

"l want to compliment you on your issue of t[e Third Birthday Number. lt ie a knockout! May you see many more Birthday Numben go to preu. I have heard tte moct favorable comments from ttose who I have talked fe."Herry V. Hanson, California Panel Company, Los Angelea

"If Jack Dionne could only play golf as well ar he cele' bratee the Birthday of your journal no one could beat him. More power to you."-1d.

L (Gur) Hoover, Loe

.dngelca

"I arh pleared to herewith acknowledge your Third Annivenar5r Edition, iceue of July 1' 1926. I take thir opportunity of expresring myrelf er being well pleared with your paper, not only thir'particular irrue, but all of ttem. Ar a Lumber Journd we look fotvard to each issue and may auccelr alwayr be with you."-C.

Co.

S. Frantz, Loop Lunber

"A very fine number. It wae $rely a big irsue.t'-R. A. Hircox, Western State Lumber Co.

"It war a fine issue. .A, cracker-jac[.tt-f,,{s. P. Ivory' California White & Sugar Pinejvlfg. Ascociation.

"A beautiful number. It war a knock-out.rr-Walter Kelly, Char. R. McCormick & Co.

"It war a great issue. You fellowr have surely developed the iournal in wonderful rhape."-\{slter Ba[ J. R. Hanify Co.

t'A rplendid isrue. I expect to look it over thoroughly ar it lookr like an exceptionally fine nunls1."-Qhas. R. McCormick, Chas. R. McCormick & Co.

"A vgry fine number. It war a verl/ creditable i3s11s."Frank OCorinor, Donovan Lumber Co.

"Ve-rs good paper. From geneqal appeararges it looks like e very Bood iuue.-Henry Hink, Dolbeer-Carrron Lunbcr Co.

WANT ADS

(The Clearing House)

This Column of "'Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to SelI

The Fellow Who Wants to Hire

Rctc: $2.s0 per colutnn inch

The Fellow Who Wants to Be Hired

OFFICECLERK AND STENOGRAPHER WANTED

Young man preferred, but will consider lady, for bill clerk, counter and phone work, and must be able to write shorthand and use typewriter rapidly. Previous experience necessary. Address in own handwriting and give full particulars of past employment, age and salary expectecl. Santa Barbara Lumber Company, Santa Barbara, Cal.

California town by or office, 20 years' capacity. Can furnish A-1 references. Address Box 4-63. care Cal. Lbr. Mer.

SALESMAN WANTED

Large Redwood Sawmill wants an experienced lumber salesman to call on the retail lumber trade in Northern California. Prefer a man with redwood experience and who knows the retail lumber trade. State age, experience and references. Address Box A-59, care California Lttmber Merchant.

POSITION WANTED

By married man, 20 years' experience in retail lumber business, So. Calif. Will'consider position as salesman, yard foreman, bookkeeper, estimator, collector, manaqer. etc. Can give best of references. Prefer Los Angeles, Hollywood, Glendale or San Fernando Valley. Can go to work on short notice. Address Box A-55. care California Lumber Merchant.

Position as bookkeeper, stenographer or general office assistant wanted by young lady in retail lumber office. For past three years has been associated with S. F. Bay Lumber Company and am thoroughly familiar with lumber office routine. Address Box A-56, care California Lumber Merchant.

BUSINESS FOR SALE

It is not often that the opportunity presents itself to buy a business established over ten -v*ears in a city that is gror,r'ing as fast as Seattle. But as other interests demand all our time, we are going to dispose of our lumber business. No real estate, buildings, accounts or'"blue sky." Will give a long lease on land and buildings. $20,000 to $25,000 necessary to handle. Address Box A-60, care Lumber Merchant.

SALESMAN WANTED

For I-os Angeles industrial territory. Call on furniture manufacturers. etc. Want man who khows territory and this kind of trade. Own car, will pay salary and allowance for machine. Address Box F-63, care California Lumber Merchant.

Well known planing mill ruperintendent and factory manager open for porition about Septernber 15f:h. Porsibly r(x)ner. Any rize plant up to a preferable crew of forty. Personally supervile production and eetimating. Addrer Box A-Gl, care Cdifornia Lumber Merchant.

WANTED-Position in some good California torvh by c.orxpetent lumberman, capable in yard or office, 20 years' experience retailing. Will start in any capacity. Can furnish A-l references. Address Box 4-62. care California Lumber N,Ierchant.

PAUL BUNYAN'S California Pine Veneers

,-f-t{E soft. uniform texture of California White Pine. It Our Westwood forests are noted for superior quality Cali| *itf -;"i ;h;J -and b.i.rg free from resin and acids fornia Pine. Every step of -manufacture in our new factory r i";;" ;" iJ."i u"". for stJin, paint and enamel. Beau- the best practice developed !v the industrv.Daily capacity tifU g*i" putt"rn" brought out by rotary cutting. 100,000 square feet three-ply. Year round operation.

Extract from OFFICIAL REPORT

Laboratory Test of Glue Joints

PAUL BUNYAN'S VENEERS

(Complete text upon application)

"It is interesting to note that in every case wood failure was experienced (glue joint held and wood fractured) and we would particularly call your attention to the high average strength of the samples after withstanding boiling and soaking tests. This report proves that you are turning out a first class commercial panel that should stand -every test that your customers or competitors make."

Glad to send you samples and quotations.

"They hold a place aII their ou)n"

"Producers of White Pine for Over HaIf a Cenlurg"

Oa,k Veneer

A Quality Product

There are reasons for NB Quality. Every fitch is critically inspected, stamped by the inspector-then branded NB.

This maintains the identity of our Veneer, symbolizes the responsibility we assume, and is emblematical of the pride, skill and painstaking care that prevails throughout every operation. Always look for the NB stamp.

Office and Yards

6420 South Park Avenue

Phone THornwall 1f97