OOF International Magazine n. 15

Page 34

Telling children about olive oil by Chiara Di Modugno

Illustrazione di Margherita Ascani

In the book L’olio spiegato alle mie figlie (‘olive oil explained to my daughters’), by the oil expert Lorenzo Cerretani, extra virgin olive oil is presented in the guise of a hero. Yes, that’s right: as the hero that every story should have.

L’

olio spiegato alle mie figlie is an ambitious project, in the form of a book, published by Olio Officina, designed and structured with children in mind. Although, at intervals throughout the book, there are sections dedicated to adults which explains more complex concepts, the author Lorenzo Cerretani is above all interested in talking to younger readers interested in trying their hand at cooking. And if there’s one lesson I’ve learned, it’s that seemingly simple things actually turn out to be the hardest of all. Children are a highly demanding audience, and it is difficult to get and keep their attention. A writer needs to understand how they learn, and to respect the speed at which they like to do so. Not everyone has what it takes to succeed in such an undertaking. L’olio spiegato alle mie figlie aims to help young children find their bearings in a sector that remains unclear to most consumers, by shedding light on and explaining its main aspects. Knowing about the food in our diet translates into eating with awareness. Such knowledge need not be of a biological or chemical nature; that’s not we’re talking about here. But knowing which product is most suitable for a specific use is clearly important, and when it comes to olive oil, people often lack the information they need. Olive oil is good for our health, and for millennia has been seen as lying halfway between a food and a medicine; consuming it on a daily basis brings long-term benefits to our body. Cerretani takes a look at how olive oil has been employed over the centuries, from its use in massaging the muscles of warriors and wrestlers, to the preparation of balms and perfumes, even before its adoption as food. The real turning point came when attention began to be paid to its use in the kitchen. It became clear that local eating habits had an impact on the health of an area’s inhabitants, and Mediterranean peoples, who consumed mainly extra virgin olive oil rather than other fats, displayed much better health than those living in other Western countries. So, imagine boys and girls, or young adults, since the language used lends itself to various age groups, who may be reading about these concepts for the first time, discovering how oil takes care of us in so many ways. Olive oil thus becomes a hero, the hero that every story needs, but making a book’s protagonist a type of food, instead of one of the classic stock characters we may expect, is no simple matter. And yet Lorenzo Cerretani has pulled it off, reserving the more technical aspects for the “extra information for parents” sections of the book, and offering his expert knowledge to help create and foster a love of olive oil, and to show how it can become a part of our everyday life. The book contains illustrations by Margherita, the author’s niece, who despite being only eight years old at the time of the book’s publication, managed to perfectly interpret concepts that bore no relation to her everyday life. In short, this was a little girl addressing other children, expressing her own way of observing her surroundings. Her drawings complete and enrich the book, as well as making the pages customizable, since the illustrations are not coloured in but only show the outlines of the subjects. I think this is a wonderful way to involve young readers, who will have an opportunity to identify with the various figures they encounter as they read. The book also contains sections by two people very close to Lorenzo Cerretani. At the beginning we find a preface by Prof. Giovanni Lercker, who taught Cerretani at university and fuelled his passion for olive oil, while the book closes with a section by the author’s first junior school teacher, Gianfranco Buccella. The final stories enclosed in “The olive grove tales” have a rural soul, reflecting a way of life that still exists, but that risks dying out. The modern world has been its downfall, but these stories remind us of just how important farming, and more specifically olive growing, is in such a context. L’olio spiegato alle mie figlie is a book to give to someone you love, an example of one of the most wonderful gifts there is: knowledge. It’s as if you are saying to the recipient: “There’s something precious in here that I would like you to know about too”. 32


Turn static files into dynamic content formats.

Create a flipbook

Articles inside

Story of a Friendship with Luigi Caricato

2min
pages 118-119

Story of a Friendship with Luigi Caricato

2min
page 117

A precious memento

1min
page 116

Storia di un’amicizia con Luigi Caricato

4min
pages 115-116

Come reliquia preziosa reliquia preziosa

2min
pages 113-114

Olio Officina Festival 2023 STAMP CANCELLATIONS

1min
pages 111-112

GLI ANNULLI FILATELICI di Olio Officina Festival 2023

1min
page 110

OXOS

3min
page 109

Children like vinegar too Interview with Simona Pahontu

3min
page 108

Intervista a Simona Pahontu

4min
pages 106-107

Anche ai bambini piace l’aceto

1min
page 105

OLIVO the olive tree

1min
pages 104-105

L’ulivo OLIVO

1min
page 104

OLIVE OIL THROUGH CHILDREN’S EYES

2min
pages 78-80, 82, 84, 86, 88-90, 92, 94, 96, 98, 100, 102-103

Having fun with some old-fashioned children’s games

1min
page 72

I GIOCHI ANTICHI per coinvolgere i bambini

2min
pages 70-72

Learning through play. In good company The Olive Oil Game by Olio Officina

0
pages 68, 70

Il Gioco dell’Olio di Olio Officina

0
page 66

Carrot velouté

1min
page 63

UNA RICETTA DA CONDIVIDERE CON TUTTA LA FAMIGLIA, CON ALIMENTI TERRITORIALI FRESCHI DI STAGIONE, DI SICURA PROVENIENZA Vellutata di carote

1min
page 63

HEALTHY, DELICIOUS AND DECIDEDLY GOOD FOR YOU USING EVO IN A CHILD-FRIENDLY MENU

3min
pages 60-63

L’OLIO PER LE PAPPE DEI BAMBINI

4min
pages 56, 58-59

WHAT’S ON THE MARKET The communication campaign Colavita oil takes to the field with Olivia

2min
pages 54, 56

L’olio Colavita scende in campo con Olivia

2min
pages 52-53

EVO bottles designed with kids in mind

2min
pages 50-52

Quando le bottiglie d’olio sono pensate per i bambini

3min
pages 48-50

WHAT’S ON THE MARKET

1min
page 47

L’olio da olive fortificato. Per i bambini (ma non solo)

1min
page 46

OLIOCENTRIC DIARY 2023

0
pages 44, 46

A snack of bread and oil?

1min
page 44

Oil-making Mammas an to

2min
page 43

Mild oils that won’t shock a developing palate

0
page 42

The key to weaning a child?

1min
page 42

La merenda pane e olio?

0
page 41

Mai pensato di cercare un olio “più adatto” ai bambini

2min
pages 40-41

Oli dolci, per non traumatizzare il palato dei bambini

0
pages 39-40

L’OLIO COME

1min
pages 38-39

Telling children about olive oil L’

3min
page 34

Tutte le parole per raccontare l’olio ai più piccoli

3min
pages 32-33

Kids – like cats with their food

7min
pages 30-31

I bambini come i gatti davanti al cibo

6min
pages 26-28, 30

Cucinare è bello, cucinare per gli altri ancor di più Tu lo sai già cosa vuoi far da grande?

3min
pages 24-26

Their first steps in the world of food. In the kitchen with the kids

7min
pages 22-24

I BAMBINI NELLE ATTIVITÀ

6min
pages 19-21

Piccoli degustatori crescono. In cucina con i bambini

0
pages 18-19

Siamo fatti della stessa sostanza dell’olio: siamo natura nella natura

5min
pages 14-16

INTERNATIONAL MAGAZINE

1min
page 12

LA QUALITÀ PER TRADIZIONE

1min
pages 5-7

GLI ARTISTI PER L’OLIO L’AUTORE DELLA COPERTINA

1min
page 4
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.