The California Lumber Merchant - April 1923

Coast Lurtrberman, America's foremosl

A $r

Color beautiful newRoofi.ng revealed bv a Bla$tinthe GeorgiaHills

T TERE'S a wholly new field of f I profit for roofing builders. A blast in the Georgia hills has revealed a hitherto unknown color in slate. and an entirely new slate-surfaced shingle is the result.

This new color, weathered brown, is found only in the Richardson quarries of Georgia. It is as beautiful as the russet of November fields, and with use, it mellows and deepens to a shade like the thatch of an English cottage.

Architects are enthusiastic over its rare color effects, especialiy when it is blended with other Richardson shingles of jade green, tile red or blue-black.

. A super-shingle

it last much longer, anC casts a deeper shadow line on the roof. And its 100/o greater stiffness keeps it rigid in all kinds of weather and makes the whole roof twice as firm.

effects. Second-unusual dimensions which give added life to thelroof at ;{ less in cost of laying. And finally-exceptionally high test standards in its materials.

These definite talking pcints will clinch sales. Especially appealing to your customers will be the exclusive color effects. And, of ccurse, Richardscn Super-Giants are equally good fcr new or "over the old roof" jobs.

This new weathered brown is used o;rly on the Richardson Super-Giant Shirgle-a unique roofing product which in addition to its beauty, offers you an unusual degree of roofing serviceability.

The Super-Giant Shingle, 50 z, thicker, l0O i, more rigid, and 35% more economical in cost of laying.

SuOetG[dnt

Forexample, its greater size (10x 14), saves35/6 in cost of laying lts50/6

Moreover, its inner materials, felt and asphalt, give conclusive evidence of its endurance. Richardson felt, as you know, has for the last fifty years been used and recognized as the best. And the asphalt which goes into it is of the highest grade raw materials refined exclusively by the Richardson process.

Proae the Jacts yourselJ

A super-shingle indeed, when youweigh itspoints one by one ! First-absolutely exclusive color

Send for our beautiful new color chart, together with samples of Richardson Super-Giant Shingles in weathered brown and other colors. Whatever your roofing need there is a Richardson product to meet it, as our booklets rvill show. .Iust use the coupon below.

THE RICHARDSON COMPANY

Iakland (Cincinnati), Ohio

lVlelrose Park (Chicago), Ill., New Orleans, La.

KICftARDSON

and mail lhis

THE RICHARDSON COMPANY

Lockland, Ohio

Gentlemen: Please send me samplc of Richadson SuperGiant Shinsls, vour new color chtrt, and fwther facts a-botif Richardson Rmfing.

Name----------.-.-....-

Addrss...........--..-

Stanilant ShinsL

THE PROPER VALUE OF A DOLLAR

How Lumber Looks

Lumber continues to pour into California by vessel and rail.

Up to the night of the tenth, thirty-three boats with a total of 2Or25OrOO0 feet had arrived at San Francisco, and San Pedro reported forty-nine cargoesr totalling 53r. 80O,0O0 feet for the same period in this month.

In March one hundred and sixty-four boats docked at San Pedro, with a total of 179'795'OOO feet. One hundred and twenty-eight with fir and thirty-six with redwood.

A report from San Francisco for shipments in March, saya that during the month a grand total of 54r33lrOOO

changed. Reported sales are about normal, with the pricec the same as at the first of tte month.

The fir mills continue an above norrnal output, the last report received from the West Coast Lumberrnents Association shows the figures of production of the report' ing mills as 17 per cent above normal, and their sales 8 per cent above production. Dufig the week, one hun' dred and thirty-three mills sold 111,066'442 feet, and manufactured 10310991647 fet. Shipments totaled 119'266,242 teet. Of the above new business but lOrfr)O'OOO feet was for export.

Thirteen mills of the California Redwood Association report sales for the past week of 8'331'OOO feet

THE, TE,N COMMANDMENTS GIVE EVERY MAN A SQUARE DEAL

This is the whole ten Commandments rolled into one.

feet of redwood and fir came into there by water and rail.

The demand for commons continues strong with no remarkable change in the lise. It is reported that the mills are having some dfficulty in securing vessels to load for the Atlantic coast, and that a car shortage b hindering the rail movements somewhat.

Rough green clears are more than holding their own, with t[e price stiff and the demand good. Lath pricer and sales a little weaker than of two weeks ago, with very little demand. The shingle situation has not

against a total production of 61782rOOO feet, with shipments totalling 8r898r(XX) feet. These mills are working to full capacity.

In the soutfr, sales have dropped off somewhat, according to the last report received from the Southern Pine Association. This report shows sales about 34 per cent below the normal production, and 25 per cent below the total footage shipped during the week period. One hundred and twenty-nine mills report sales of 531542,OOO feet and production 71,359,OO0 feet. Total shipments were 69,278rO(X) feet.

SE ND IN YOUR NEWS ITEMS

The California Lumber Merchant will be delighted to receive and publish news items from its readers: retail, wholesale, mill, personalanything of interest to the lumbermen-and ladies-of California. Send them along. Th.y will be welcome.

California Breaks All Records

For Building In March

Reports from all parts of the state show a continuance of the building activities that mark California as the banner state in all classes of building. The records set in March have never been touched before, and predictions are being made in all parts of the state that the year 1923 will be the largest in history.

Below are the totals for many cities all over the state, and it is interestingi to note that practically all of these reports point out that these totals include very few large structures, that they are made up mainly of buildings of average srze.

In other words, HOME BUILDING CONTINUES. Building permits lor Marc'h, 7923:

LEG WORK The First Fundamental

BY JACK DIONNE

We hear and read a whole lot nowadays concerning ttThe Science of Salermanship."

Sometimes the writer or speaker gets so fearfully and wonderfully technical, that when we get through reading or liatening, we haventt been able to grab hold of a single thing that we oan apply to our own activity the next time we try to sell something.

And the article or talk on selling that doesn't leave the interested par$ something definite that he can use as a lever or a weapon the next time he goes out to sell is, in the wor& of the shsst-"the BUNK."

It'r a fact that ttere are a world of folks writing and talking on selling today, that never sold anything themselves, and don't even sell YOU an idea when you read or listen to their stuff.

"Open yotr mouth and the Lord will fill itr" is an old sanng. He WLL. But He'll fill it with WIND. and there are too many old air-guns running loose around this country now, trying to make a living adviring othens to do things that they can't do themselves. They are like the proverbial old mai& advising on the raising of children.

There IS a science in selling; that's a fact. But what the average saleaman needs to learn first is just the plain list of fundamentals, before he gets scientific.

To begin with, ralesmanship is 50 per cent leg work, and the other 50 per cent headwork. Most selling charps want you to understanrd that 99 per cent of selling sucoess lies in the use of a wonderful mixture of psychology and voodooism when you meet your prospect face to face.

The main reason why 90 per cent of all salesman fail who DO fail, is because they haven't met a sufficient number of prospectr "face to face." Thatts where the 5O per cent of ttleg worktt comes in. The ttleg worktt consists in the art of keeping yourself keyed up, and ttpeppedtt up, and going strong, long after your instinctive self has said to your other self at least a dozen [i1nss3-"$ey boy, let's call it a day."

Itts that "Let's call it a day" stuff that loses most salermen their jobs. They get tired, disgusted, wear5r, or worn too quickly. They call on two, three or maybe a half dozen prospects, and then the wee small voice that cays ttl-etta call it a dayrtt getr rtro'nger and dronger. At fir* he knows rorne mighty good answers to the suggestion, contrariwise. He KNOWS at firstt that calling it a day won't do. But the voice gets bigger, ?od th" pto arguments get weaker, ild pretty coon he blows the whistle--mentallyand quits the drive.

He do-p't give the various percentages that go to make up the ottrer 50 per cent, which we call "head workr" a chance to function. There are a lot of them. A tactful approach, a pleasing appearance, a likeable voice, a ready smile, a good hand grip, an instinctive knowing how to handle the various prospects, etc., are all part and parcel of the head work 5O per cent. But the biggest part of THAT 5O per cent is knowing what you have to sell, believing in it, and being able to speak the English language pLainly, directly, and interestingly concerning it.

But if you dontt put over the "leg work" 50 per cent, you have simply ruined the other 5O.

IW.Bat OaId Floorin

^" otherffi$onS*

It is the selection of only the best rough oah lumber.

AII lumber is tltoroughly air dried before being ltlaced in hiln.

It i.s kiln-dried in mod,ern moist-air hilns.

All lumber allowcd to cool for 72 hours aftcr hi!n-drying so that it u,itl aildin its natural condition beforc it is manufacturcd into flooring.

All Long-Bell ooh flooring ts bundled zuith annealed wirc, two pieces to each bund.le.

Moisture-proof slrcds hecP tlxe stoch in parfect condition.

A lorge well assorted stoch on hand at oll ti,mes, enabling us to giue prompt serz'icc to our trade,

Good aaaroge lengths shil,ped in oll grades and sizes.

Long-Bcll oah flooring can. be identified by tlrc Long-Bell trade-marh on euery piece.

Fffiltfachineqy* UnifomGradin$

Modern machinery and uniform grading are important factors in the manufacture of Long-Bell oak fooring.

Modern machinery used in ripping, which reduces crooked flooring to a minimum.

Modern side-matcher machines, kept in perfect condition at all times, thus insuring perfectly matched stock.

A famous end-matcher machine used, making this feature of our fooring perfect.

High class, experienced graders, standing directly behind the machine, mark the grades as the stock is manufactured.

Chief inspector and several assistants constantly check the grading of the pen behind the machines.

Redwood Association and Dealer News

The Redwood Association is sure getting results from its efforts to enlist the cooperation of the Cali.fornia lumber dealers in pro,moting the use of Redwood.

Secretary R. F. Hammatt's smile covered the peninsula and ran over into San Francisco Bay when he checked up the results of their March "doings with dealers." During that month 170 California lumber dealers asked the Association for Redwood trade extension material, of various sorts. Of this 170,110 of the dealers asked for ADVERTISING copy, cuts, etc., in addition to other parts of the service.

Certainly a splendid indication of active interest when 110 dealers in this one state ask for advertising assistance in a single month.

During the month of March the Association shipped to retail lumber dealers of California, at THEIR request, 6,706 pieces of Redwood literature. A very fine month's record indeed, for a new service. It shows the interest of the dealer, as well as the quality of the service. And it is on the increase.

There is more literature now being prepared that the average dealer will be interested in. Many dealers have

asked the Redwood Association to help them interest the local architect and contractor. The Association is preparing to furnish direct assistance of this sort. The dealers will furnish the names of their local architects and contractors, and the Association will write to these men direct, ,furnishing them with literature prepared especially for their use. The Association will also furnish the dealer with copy for letters which the dealer himself will send the local architect and contractor, backing up the work of the Association.

In this direction the Association has now on the press a four page circular showing the comparative merits and characteristics of Redwood as compared with twenty other commercial woods, the facts contained therein being taken from a recent bulletin of the United Forest Bureau Labaratory at Madison, Wisconsin. The facts given will amaze even people who consider thmeslves well posted on Redwood.

These facts will be reprinted in THE CALIFORNIA LUMtsER MERCHANT as soon as the folder is off the press. When this information has been placed in the hands of the building people of California it will mean much to Redwood.

During March dealers from all sections of California asked for and received 46,7o8 "Silent Salesmen"x. Many dealers sent in..repeat" orders, and more copies are still available for the asking.

rn addition we are now prepared to go farther and offer you without cost our "Letter Service".

Do you want us to send a strong redwood letter to each customer, contractor, and (or)architect on your mailing list? Ifso, send us the lists.

We'll do the mechanical work of typing your ownifollow-tif letters to those same customers, contractors and architects,'too, if you wish. Just send us a supply of your business stationery, tell us what you want to say, and when you want to mail ithe lettersr

"Silent Salesmen"x? There'll be one for

Home of Horace G, Harding Sacramento

from "Silcnt Salcimant No. 16, "Tbe Entrance lo Yoar Home"

Yard, Mill, Office and Road What Live California

ROBERT FORGIE GRABS THREE BIG NORTHERN MILL ACCOUNTS

Robert Forgie, the well known Los Angeles lumber salesman, is "stepping out."

He has just grabbed the exclusive sales agency in Southern California for three great milling concerns that turn out wonderful lumber. the total of which makes this active Scotchman considerable of a factor in the cargo business of th,is territory. He represents Bloedel-Donovan Lumber Mills, of Bellingham, Wash., which concern operates two big milling plants at Bellingharn, and one at Skikomish; The Stimson Mill Company, of Seattle which operates one of the biggest and best sawmills in the whole State of Washington right there in the city of Seattle; and L. H. Ives & Company, of Seattle, progressive and powerful wholesalers who handle exclusively the business of four big Washington mills in California territory. -

C. W. Spence, of Seattle, Sales Manager for L. H. Ives & Company, was a recent visitor in Los Angeles, where he made the arrangement for his concern and Mr. Forgie.

Mr. Forgie has gone north on a business trip perfecting his arrangements with his new mill connect.ions. His office is ffiZ Central Building.

FLOYD DERNIER GOES TO TEXAS

Mr. Floyd Dernier, of the Lumbermens Service Association, Los-Angeles, attended the convention of the Lumbermens Association of Texas, at Dallas, held April lfth.

Lumbermen Are Doing

PEOPLES LUMBER COMPANY BUILDING NEW OFFICES

The People's Lumber Company has started work on their new office building at their yard at Ventura.

To be built of brick at a cost of approximately $5,000, this will be one of the handsomest lumber offices in the State.

V. \v. LONG OPENS WHOLESALE OFFICE IN SAN FRANCISCO

Mr. V. W. Long, has opened offices at lt? Market street, San Francisco. Mr. Long will conduct a wholesale business in fir, etc., as manufacturers agent for several of the northern mills. Mr. Long was formerly Sales Manager for the National Redwood Company.

W. H. WOODARD NOW WITH ALVIN C. HAMER

Mr. W. H. (Bill) Woodard, formerly with the Westport Lumber Company of Westport, Oregon, is now handling the Southern California sales for Alvin C. Hamer, "Douglas Fir Specialist," in the Pacific Mutual Building, Los Angeles.

Mr. Woodard was with the Silver Falls Lumber Company for some time, leaving there to go to Westport, and later to come south to locate.

TO BETTER SERVE THE TRADE

We have just completed arrangements to have our Stained Shingles sold by the

Hipolito Screen & Sash Co.

21st & Atramcd.a Sts.' Los Angeles, Calif.

We have done this because the rapid acceptance by the trade of our high quality stained sh'ingles necessitates our devoting our time to manufacturing, and we could give you a more efficient service by placing our line with an established crew of salesmen rather than build up a new organization.

Remember, orrr stained shingles are right here 'in Los Angeles in six standard colors, (greens, reds, brown and gray).-ready for im'mediate delivery. Your customer will get a better roof-with our machine dipped stained shingles.

How a Building Material Merchant May Create Business

For the last year or two a more appropriate subject for the lvriter would be "How a Building Material Merchant May Find Time To Get Acquainted-With His Family.,' It almost seems that we have-overdone the job of creating business. Nevertheless. if we were not head over heeli in work- we would probably be working still harder trying to find it.

Our first big expansion came in the winter of l92O and l92l at the time of the big slump in prices. When every- thing was almost at a standstill and our stocks were worih far less than we had paid for them, we took an inventory at market price, priced our stock at a fair margin over maiket price and put on an intensive,selling campaign. While almost all dealers were trying to get out from under, we sold olrr high priced stock and replaced with a new stock. The results of this action have brought us more business than qll our newspaper advertising. Today we have customerS come fifteen or twen'ty miles, passing numbers 'of yards because they got acquainted with us at this time, feel they got good value for- their money, and keep up the habit. , This illustrates my first point: "Merchandise is only worth the market price plus the cost of distributing and a fair profit, about 10 per cent of the selling 'price.

And very closely retrated to the first paragraph is the matteq of pricing. We absolutely agree with Mr. Thompson of "The Thompson Yards" in the one price system. Every salesman in our company_has a price b,ook with two columns of figures, one used for s'mall retail" sales with a 5 per cent discount for cash, and the other 4 net pr.ice for jobs over a certain amount. These are the prices to every one whether a poor, ignorant foreigner or the smoothest, bill-peddling contractor known to the trade. Mr. 'contractor comes in, pulls out a list, tells us to g'et busy with that sharp pencil because every yard in Frisco and San Jose

is after it. We quietly inform the gentlemen that we will be glad to quote him on his list, that we are.b one price concern, and that it doesn't make the least bit of difference to us if he wants to take figures in Los Angeles, because we have just one price. And before long people generally find out that we mean what we say and that "we practise what we preach," with the result that they know they can get a fair price without the trouble of peddling bills. After several years of this policy a large percentage of our business is non-competitive. And this is the biggest creator of business. CONFIDENCE.

We are our own best customers. If the average citizen of this part of California did as much building as we do, and used as much paint and cement, we would absolutely

be snowed under with business. Every square foot of our main plant is either under a1 roof with ra wood floor or is paved with cement. We encourage and often help our employees to finance homes for themselves. The Secretary of our company has just completed a new home that is th-e last rvord ,in modern architecture. Incidentally, he showed a prospect the new home, and several days ago we got the name on the dotted line for a duplicate with a few "trimmins" added. The writer is just starting the best h,ome in this town, and every woman in town will soon be wondering if she can's have a more modern home. Business creates business. I pity the lumber salesman who tries to preach home-ownership and lives in a rented house. It simply can't be done. And I believe the lumber merchant's office needs plate glass windows and mahogany counters and hardwood floors even more than the bank, because he is exhibiting thereby his stock in trade.

And last but not least, this is a "WE" business. Every employee can own stock paying dividends of. 2 per cent per

(Continued on Page 12.)

HANDSOM,E OFFICES O'F THE MINTON CO., MOUNTAIN VIEW

HOW A BUILDING MATERIAL MERCHANT MAY CREATE BUSINESS

(Coitinued from Page ll.)

quarter and can, buy it at a dollar a week if he wants to. in addition to this, employees who have been with the firm over six months become profit-sharing whether they buy stock or not. The business is run to give service to the public, the best working conditions possible to the employees, and a fair return on the investment to the stockLolders. Since incorporation we have paid 2 per cent dividends quarterly and the balance of our earnings have gone to build up the business.

- Play square with ttre public, give them the gr.eatest valu.e you citt for their money, and I am sure you will create all the business you are capable of handling

By EARL MINTON' Mountain View, Cal.

NE\,[I VENTURE AT LA MESA

The La Mesa Lumber Company at La Mesa has added a new department to their business, by - installing---a wrecking yird adjacent to their present ya-rd. Ralph W. Smith. wlio has been with this c'ompany for some years will manage the branch.

IMPROVEMENTS AT A'RCADIA YARD

The San Gabriel Valley Lumber Company is moving its Arcadia yard to a three acre tract that they bought recently. Mr. -A. N. Verger, manager of this yard ^reports that they are taking care of the largest volume of business in their history and are handling about thirty cars per month out of this yard.

A. Farnsworth, manager for The California Door Company, Los Angeles, has been confined to his home for several days, with a bad cold.

NETTLETON LUMBER COMPANY MOVES LOS ANGELES OFFICES

The Nettleton Lumber Company has moved from the Consolidated Realty Building to the new Bank of Italy Building, at 7th and Hill Streets. Room 7D.

MR. A. B. HAMMOND-IN SOUTHERN CALIFORNIA

Mr. A. B. Hammond, president of the Hammond Lumber Company spent several days at their yards at Los An-. geles and San Pedro, the early part of this.month.

H. u/. KOILL COMPANY BUILD,ING WAREHOUSE

The H. W. Koll Company, of Los Angeles, is building a new warehouse adjoining their present plant, which will give them double the storage space that they low have. - The new building will be located on Hewitt Street, and will be built of brick. with a concrete floor.

NEW NAME FOR COVINA YARD

The Covina Lumber Company, of Covina, formerly the \riney Milliken Lumber Company, announces their new name, adopted recently.

There is- no change in the organization.

MONTEBELLO LUMBER COMPANY CHANGES HANDS

'Mr. M. V. Chapin of Long Beach has bought the Montebello Lumber Company, at Montebello, from Mr. Geo. H. Francis.

Mr. Francis announces that he will go into a different line of btrsiness, in Montebello.

STANDARD LUMBER COMPANY OPENING MILL AT STANDARD CITY

Bringing in their first train g! log! within the last few days, t6 the mill at Standard City, the Standard Lumber Company announces that they expect to be in full swing at all camps in a verY short time.

Thev will have a total force of about 1200 men and expect t6 exceed the last S€ason's cut of 60'000'000 feet.

Don't promi.se more than you are sure yoq can dg[ivgr. Giving a little more than your contract is fine publicity.

J. A. FARNSWORTH rLL

Mr. J.

r-Thatch makes the Homc Deautifull

The sales appeal forhome builders behind this newprofit producer.

OLOR-THATCH holds a wonder{ul appeal for the \-r prospective home builder. It combines hartnory, rich, colorful beauty, line eff.ect, picturesque quaintness, economy, minimurn upkeep, durability, nondecay.

Color-Thatch is our trade name for comb grain (quarter sawn) red cedar shingles of per{ect gtade spec- ifications, entirely irnpregnated and stained by special process with Cabot's creosote shingle stain.

Tell your customers about Color-Thatch. It is the ideal roof and sidewall covering that they have always wanted.

'Write for our dealer proposition. V/e want YOU to be in on this. Your inquiry will bring prices and cornplete information.

COLOR.TFIATCH AGENT

Santa Fe Lurnber Co.

San Francisco

The Williams Stained Shingle

The Williarns Statned Shingle Co., Yancouver, Wash., U. S. A.

Gentlernen: Please s€rrd me desler p'roPosition, P,rices and cornplete inforrnation about Color-Thatch.

Name. Ad&ees.

PAINT SELLS LUMBER_LUMBER SELLS PAINT

Have you a list of the unpainted and paint-needing structures in your selling territory-Mr. Lumber Dealer?

Have you made a deliberate, direct, intelligent effort to sell everyone on that list on the paint idea?

You haven't such a list?

You haven't made such an efiort?

Goodness I What a ldt of good business you are refusing.

(To the selling enthusiast, understand, the fact that.he hai interesting silling opportunities constantly presenting themselves, is the spice of life and of business')

Get out and see how many of these folks you can sell.

Note particularly the first two words of that last senlattss-"get out." That, friend of ours, is the first line, on page one, of the Book of Merchandising. No matter whit else you do, you have got to "get out and get busy," or the rest wolt't count much.

Sell yourself first, then sell your prospect, mentally. _-

Figule out your campaign, your selling talk, yorrr.selling frice. When your campaign is in suitable shape in youiown mind, go get that prospect, and do the job even better than you did in preparation.

Know what he needs, and what you can do, to supply those needs. Present these facts to him. Visualize them.

BETTER PAINT MAKES BETTER HOMES

We have a paint proposition to live lunber dealere, who decirc to lrandle paints of quality and backed by renice.

Ourmaterials aremade forpeople who know what good paint will do to improve the acceptability of their tumber.

Be sure you are able to show something of a paint character to every prospect, because it is muth €asier to sell a man paint ideas through his eyes than his ears'

Visualize your proposition.' , A paint job makes a particular appeal to the average human. Its color, gloss, attractiveness, and the improvement ,it has worked on the raw surface, is appealingly effective.

Paint is a mifnificanf side-line, Mr. Lumber Dealer. It helps make the prospect desire your materials. See that your territory is well painted.

MAKING PAINT MERCHANTS OF LUMBER DEALERS

E,very week or so now, the news comes to the office of The California Lumber Merchant that another retail lumber dealer has put in a stock of paints, and become a paint merchant. And every time we hear it, we feel grateful, and we say to ourselveS,-'r31"..ed is he who leaves the old rut andi progresses, for verily, he is entering into the Kingdom, of Better Business.

Fun, Facts and Filosophy

ARE THE BIBLE FIGURES WRONG_OR DID NOAH LET HIS GRANDPA DRO.WN?

Grab this one, folks !

We found it in the "Kiwanis Magazine."

If this gentleman's figures are correct-and they certainly look sound and substantial, then Methuselah died the year of the Biblical flood, because the flood see,ms to have taken place just 969 years after Methuselah was born, and the Good Book says he lived to be 969.

But read it for yourself :

"The Fifth Chapter of Genisis says: 'X'Iethuselah lived a hundred and eighty-seven years and begat La,mech.'

"'And all the days of Methuselah were nine hundred and sixty-nine years, and he died. And Lamech lived a hundred and eighty-two years and begat a s,on. And he called his name Noah.'

"Thus we see that Noah was Methuselah's grandson. In the Seventh Chapter, llth verse, we learn: 'In the six hundredth year of Noah's life, in the second month, the seventeenth day of the month the sa,me day were' all the fountains of the great deep broken up and the windows of Heaven were opened.'

"I took a pencil and tablet and put down 600, Noah's age when the flood came. Under this I put 182 which was Larnech's age when Noah was ,born. To this I added 187, which was Methuselah's age when Lamech was born. The sum of this is 969 years from the birth of Methuselah to the flood.

"This is also the age of Methuselah as given in the Bible verse given above. It suggests the very obvious,conclusion that Noah left his poor old grandfather at the age of. 969, out in the flood to drown."

WOODCRAFT

There was an old trapper named Who knew the norfh woods like

He knew that black bass

Never sought the tall grass

And that woodchucks won't sn,ap

Cook a book. at a hook.

He knew that a quail wouldn't quail, When a rabbit was crossing it's trail, He knew why gnats sting

And why doodlebugs sing

Which is more than they'll teach vou at Yale.

TWO OF THEM PERHAPS?

The motor purred softly and surely as the car sped the country road, just as the moon rose. along

He kept both hands on the w'heel, and eyes to the front, as all good drivers should.

Suddenlythe engine, wheezed, coughed, slowed downstopped.

"It's dead," said the young man seriously.

"Well, it has plenty of company," she remarked, icily, and she may have been right.

POOR SKUNKS

It's funny how these humans get sot in their ways. If thoy believe a thing, it's so, in spite of all proof to the contrary. Hank lost that there pipe of his'n three years ago last November. He swore a railroad President he'd been guidin' had stole it. But he backtracked over seven st,iff portages to look for it anyhow. When he found it there was four dead skunks lyin' dead beside it. Fixiation or €nvy, he says.

THE RECENTNESS OF BATHTUBS

Time maked a lot of changes in our views.

Instances: the luxury tax now in force makes one wonder, sometimes, jtrst wrhat luxury is. Take the bathtub. The State of Virginia laid a tax of $30 a year on all bathtubs in 1843. But while pursuing the history of bathtubs, some ot'her wonderings are raised. The medical fraternity denounced the bathtub as dangerous, in 1842, the year the first one was built, and said they were bound to result in the whole category of zymotic diseases. As a result of pressure by the medical fraternity the Philadelphia couniit i" t8+l considered an ordinanc! prohibiting bathing between November lst and March l.5th. And in 1845 Boston made bathing unlawful except on medical advice. Now, some seventy-five years later, bathing is not considered a serious calamity.

(From a letter in The Decorah (Iowa) News)

WEBSTER'S IMMORTAL WORDS TO THE FLAG

"When my eyes shall turn to behold for the last time the sun ,in lleaven, may I not see him shining on the broken and dishonored garments of a once glorious union; on states dissevered, discordant, belligerent; on a lone rent with civil fueds, or drenched, it may be, in fraternal blood ! Let their last feeble and lingering glances rather behold the gorgeous ensign of the republic, now known and h'onored throughout the earth, still full high.advanced, its arms and trophies stream,ing in their original luster, not a stripe erased or polluted, nor a single star obscured, bearing for its motto no such miserable in,terrogator;r as, "What is all this worth"? nor those other words of delusion and folly, "Liberty first and union afterward;" but everywhere, spread over all in characters of living light, blazing on all its ample folds as they float over fhe sea and over the land, and in every wind under the whole lleavens that other sentiment, dear to every true Amenican heart-Liberty and Ijnion." (Daniel

Webster.)

THE LATEST

Four and twenty Yankees, feelin' mighty dry, Went across to Canada, g'ot a case of rye. When the rye was opened, ihe Yanks began to singT'ell with Mr. Volstead, and "God save the King."

Many a good shin$le has been disgraced for lif_e by associating with ^ bu m nail.

Re tail Ad. Writin g a

DON'T try to write an hd unless you have something definite to TELL, any more than you would write a business letter to a firm you know very little, without having something specific to say to them.

The first step in ad writing is to have a REASON, further than simply the necessity or desire for filling some space. Don't EVER write or run an ad just to fill space. Save your money.

Before beginning the actual writing of an ad, discover two things for certain: What you have TO SELL, and how the purchase of same would BENEFIT THE READER.

And if your ad doesn't contain those two propositions, your money and effort are worse than wasted.

Go over what you have to sell. Even though you don't eventually write the ad, that investigation of the specific things you have to offer the public just at this time will be of distinct value to yotr, for it will show yout a lot ,of things you haven't even been thinking of'

How about STOCK? Plenty? What kinds and amounts? What will it MAKE that your trade NEEDS at this time of the year? How about prices? Anything INTERESTING to tell your trade about that? How about specials? Haven't you something you could offer specially at a special price, that your stock would be well enough without, and the sale of which might'bring people to your place of business and perhaps interest them in'other things?

How about SER\rICE? Deliveries? Accounting? Credits? Plans? Ideas? Information? Suggestions? Constructive aid ?

How about your OFFICE? Pleasant? Clean? Attractive? Thought provoking?

'fhese are a few of the FIRST and I\{AIN things to be considered.

List them. ANSWER THEM. And the first thing you know you'll be writing the best ad you ever wrote in your life.

IT'S a great indoor sport these days. Give it a whirl.

Starrdard 4romPt Shipments

Thetwo are synonymous! Precision and dispatch in executing orders are due the buyer. It is our unremitting intention to maintain a consistent record for prompt shipments and we keep our orgarrization pointed to that objective.

Embodies mountain grown timber of the finest texture -standard excellence in manufacture-and a long established reputation for prompt shipment securely Iounded upon a car supply furnish.d bv the Southern Pacific and Santa Fe railroads-themselves exemplar of dependable transportation seruice.

Shall we quote today?

D. fL STEINMEV,, lr", Los Angeles Sales Manager

1@1 Tide Ingurance Building l"os Angeles, C,alifornia

The Value of a State Lumber Association

By C. W. PINKERTON, Whitticr, Cal. President. California Retail Lumbermcn's Assn.

So many people ask me what are the functions of a state association of lumber dealers, that I am imposing on The California Lumber Merchant for space in which to answer that question in general manner.

There is no question as to the value of the various district organizations. They handle local and district problems in a wav that no larger or more general organization can hope to do. I have been identified for years u'ith the Southern California Lumber Dealers' Association, and somewhat active in its operations, and a strong believer in the usefulness and necessity for such organizations.

But there are problems continually arising in the lumber industry of any great lumber consuming state, that call for the united action of ALL the lumber dealers of the state. and not for district or local activities. Take the new housing law to which our association has recently secured suih amendments as pulled the teeth of the law, so ,far as the lumbermen are concerned. It required a state organization to handle this matter. To go before the Legislature as The California Lumbermen's Association means a great deal more to the Legislators than to go to them with representatives of various smaller organizations.

A state association could iustify its existence by its work in preventing injurious laws alone, even if thal were its only activity, which it is not.

During the late war when the Government of the United States called its various industries together 'to coordinate the work of winning the war, a statewide association could have been of great value to the industry and to the Government, had there been one to decide important matters pertinent to California, and act through the general lumber meetings that were held. When the Government asked for lumber information. it asked the various state associations throuqhout the country, and thus reached a great number of dealers directly. The Government could not take u.p its wishes with all the various local lum'ber associatlons.

There are rate matters continu'ally bobbing up in California that are ,important to all dealers, and. should therefore be handled by' the state lumbermen as a unit.

There are many things that will come to California in the future that affect the entire' lumber industry. The

lumber dealers need a general state association to handle such affairs and handle them practically.

It is worthy of attention that the great lumber consuming states of the union all have their state associations and that without except.ion they are very successful. In most cases these organizatians 'have district associations also, but the parent body is considered absolutely vital.

Among the states that have powerful and, experienced state organizations may be named Nebraska, Illinois, Indiana, Ohio, Texas, Louisirana, Arkansas, Michigan, Wisconsin, Pennsylvania, Kentucky. Some of these are more than a generation old, and getting stronger and more useful all the time.

I recentlv sat and talked with Tack Dionne about the Lumbermei's Association of Texas. which he took when it was a very smalL organization, and built into the most powerful and respected of state lumber associations, Like California, Texas is a state of great size, and covers a varietv of territory. There are district and local lumber associitions in many parts of Texas, yet the state'associations has more than one thousand, members, which does wonderful work every year for the retailers of Texas by being always on the job to handle as a unit any ,rnatt€r that arises vital to the lumber dealers of the entire state. Mr. Dionne thinks such an organization as the Texas Association is the most valuable of all lumber units.

I am not in favor o{ a statewide association that interferes in any way with the activities of any other California association, but I do believe that there is a great work and a great necessity for a California statewide association, and thit the problems of such an organization will increase and multiply as time passes.

\ tr f RITE one letter aslcing for. what inforY Y mation you want; mail it to-the Tacoma Lumbermen's CIub, and immediately upon receipt, your inquiry will be placed before the entire lumber manufacturing interests of Tacoma and Tacoma District- "The Lumber Capital of America."

This is a service which the Tacoma Lumbermen's Club-a non-profit service organizatioi.r comprising the leaders in the industry and comprehending every branch of manufacture and re-manufactur*ofiers you without charge or obligation.

Tacoma manufactures more forest products than any other city in America-yet Tacoma has openings for other factories, sawmills, wood-working plants, buying offices, etc.

Tacoma offers outstanding advantages such as inexpensive sites, first-class transportation facilities, both water and rail, tremendous supplies of raw materials readily available, the cheapest rate for commercial electric po\iler in the country and all the important advantages that go with established pre-eminence as a lumber center.

Tacoma is a central point in "America's Summer Playground," " land of unrivalled scenic magnificence. Visit Tacoma this summer. It will repay you in health and wealth. Handsome illustrated book, describing Tacoma's capabilities and attractions, free on request.

TACOMA LUMBERMEN'S CLUB, Tacona, Waehin3ton

"tferohandise 0f $uperior ilerit Backed By Unusual $eruice"

IN EIGHT WORDS, that is the story our customers tell of their dealings with us.

YOU SHOUTD BE C^ASHING IN ON woco QUALITY AND WOCO SERVICE, which means:-the finest Old Growth Yellow Fir Timber manufactured with the best equipment money can buy under ideal conditions by men who know how and whose goal is perfsslien-men whose work is their pride.

ADD TO THIS a selling organization that makes a business of selling service, plus complete Los Angeles stocks of doors and panels which are always maintained for the convenience of the California buyer and you have the story in a nutshell

SINCE I889-

The Rite-Grade Inspector Says:

Tf'S no easy rnatter to keep the thickness of shinI gles exactly up to specifications. Sharpness od saws, condiltion of machinery and several other factors, have to be considered. And somc classes ,of Red Cedar tirnrber shrink more in drying than others.

I carefully measure every bunch ,of "Rite Grade Inspected" shiingles before breaking the bunch open for complete examination. Not only do I measure the sb,ingles as they come fdom the saw, but my inspeotion also includes measuremcnts of shingles as they come from the dry-kilns.

Iar addition to assuring myself by cardul m€asurement that every bunch of "Rite-Grades"' is of correct thickness f ako note the thickness of each shingle to be sure that they are UNIFORM. No carpenter can lay a flawless rcof with shingles that vary in thickness.

"Rite-Grade" specificatloors call for a shingle slightly thicker than the standard grades of Red Cedar shingles, and all shingles bearing the "RirteGrhde Inspected" tradernark MUST be up to these specifications. My vigilance is your guarantee of shingles fully up to the required thickness.

And this is only one phase of my work. I also measure lengths and widths of shingles, watch for all classes of defects, count the number of courses, see tlrat shingles are be'ing properly dried, and-in short-do everything in my power to protect the purchaser of shingles bearing the trademark "RiteGrade Inspected."

RITE-GRADE SHINGLE ASSOCIATION Henry Building, Seattle, Wash.

MY FAVORITE STORIES

By Jach Dionne

Age not guaranteed-Some I have told for 2O years-Some less.

PLENTY OF TIME TO WIN

It was Saturday afternoon, and two colored teams, made up entirely of convicts, were having a game of baseball in the courtyard of the Penitentiary, while several hundred convicts of all colors were gathered on the sidelines. Interest in the garne was intense, there were plenty of enthusiastic rooters for both sides, and the game was followd by the onlookers with all the tenseiress that any worldts series game ever created.

For several innings the game had been very close, and every player was working for dear life to put over a victory.

The tall, yellow gent who was the pitcher for one team had been mighty good during the earlier part of

the game, having worlds of speed, and wonderful curves, and his work had attracted much admiration. But as the tightness 9f the game oontinued it began to get on his nerves, and he commenced to lose his "control" of the ball. Every time a batter reached him it made him more and more excited, and he began to pitch all too hastily. He was plainly getting "rattledr" and the otrher side was "getting his goat."

Just about that time, clear and strong above the hundreds of rooting throats, rang the voice of a big chested darkey who was "pulling" for the side of the rattbd pitcher.

"Take you time, niggah! Take you time!" he shouted; "you ain't in no rush! YOU GOT TWENTYFIVE YEARS TO WIN DIS GAME IN!''

Many a guy who helped kg"p the distilleries r.gl+ing.nights, now-points sobbingl' to the "failure of prohibition."

A New Vbyerhaeuser Produ& Is Now Otrered the Retail Thade

A ?rofitdble Side Line that Does Not Compete with Any Othq ltem of Yard Stoch

tTlHE fact that the retail lumber dealer is I handling today other items as well as lumber is a compliment to his merchandising sense.

Volume is the biggestfactor in determining his profits. Therefore, the more complete his line, the more goods he can sell-and the more profit he can make on each iob that comes up.

At the same time he is merchantenough to see that the side lines which make him the most moneyare the ones he can sell frequently-that give him a rapid turnover on a small investment-that cost little to handle-and that do not compete with other items he may be obliged to carry in stock.

That is whv we recommend this ne; W'eyerhaeusef product- BALSAM -WOOLas a money-maker and a business-getter for the lumber dealer today.

Every house needs insulation. In winter it

means a saving of from 25% to33%% in fuel. It is a health factor because it eliminates draughts, dust and dampness. In summer it keeps out the excessive heat just as effectively as it prevents heat loss in winter. Therefore, it makes a house more livable and more comfortable.

Whole sections of the country consider insulation today an absolute essential to a modern house for here is one part of the cost of a house thatwill return a regular dividend in substantial fuel saving year after year.

BALSAM.WOOL, however, isn't merely an insulation. It is an efficient and an economical insulation. The U. S. Bureau of Standards gives it the highest rating of any commercial house insulation on the market. It is waterproof, windproof and fire resistant. It will not attract rats, mice or vermin. Therefore, it ie eanitarv. It is also durable and oermanent. The# things have all been tek6n care

{J{t###;If#{# 3 cl s cmVool and a soatd deadmer. The "uool" is mde b7 an aclasioc llleyrhaetser ]roccss fmm pare ud fiilres firmll fubcd bctwcm too shcets of asplult- litd, nu gh, ctaft, uatetgroof Fia. A fucl saoet and a coafoil aad health facror tlpt shorW go lnto eoetlt moden housc.

of in the years which have been spent in perfecting it.

Besides thaI,BALSAM-WOOL is a sound deadener.

And it can be applied to a house so easily and so quickly and at so slight a cost as to bring it within the reach of every builder.

AII this means a satisfactory volume of business for the"dealer.

It costs the dealer less tohandle BALSAM. WOOL than other insulating materials. It is lighq it weighs only 250 lbs. per 1,000 square feet. Incidently, that's one reason why it's an efficient insulator'. It cannot deteriorate because it comes rolled,wrapped and sealed. And his stocks of BALSAM-WOOL can never become broken; there can never be any odds and ends to eat into his profit. It comes in two standard widths only -16'/ inches and 32 inches. At the same price at which other insulating materials are sold the dealer can offer a better product at a longer rlorgin for himself.

And, because he can buy it in L.C.L. as well as

carload quantitiee, the dealer can keep his investment low, turn his etock frequently at a good margin on each turn and make a nice profit on his year's sales.

That is why we say that the retailer who fails to investigate BAr,sAM-wooL is passiq! up a remark. able opportunity. Insulation is not new. It is recog. niz*d, today as a staple building necessity.

In nltsllvt -wool you have a profitable and a perfectly logical side line, capable of increasing your volume in slack times as well as in the busy seasons-the best product of its kind, backed by the reputation, resources and prestitle of the entire Weyerhaeuser organization.

You will find in your dedings with the'Wood Conversion Company, who manufactures BAIJAM-WOOL, the same spirit of fair dealing and the same business intelgity that has characteriz.ed this organi. zation through sixty-five yeanr of successfully serviql the retail trade.

If you are not in position to buy a carload, put in a trial order of 5,fi)0 or 10,000 feet. Advertising material will be supplied you. This trial order will convinoe you of its sales possibilities.

Samples, prices and com. plete information on BALSAM. woor. may be secured through our local district representa. tives or by mail addressed to our nearest branch office.

WEYERHAEUSER SALES COMPAIVY

9Disnibutors of WEYERFIAEUSER

FOREST PRODUCTS

General Ofrces . SPOKANE, WASHINGTON Brcnch Ofies ST.PAUL 2694 University Ave.

The Weyerhaenw SalesCompany is the combined *lling organiTatiott oI the folloning Weyerhae*ser Milk and Disnibuting Phnts:

OoquetLunberCo... .CloquetrMinn. BonnersFerryLumbetCo.... BonnetsFerry, I&ho

TheNotthernhrmbetC,o. . . .Cloquet,Minn. BoisePayetteLumberCo.. . .Boise, Idaho

Johnson Wennuorth C,o. Cloquet, Minn. Snoqualnie Falls Lumber Co. Snoquatnie Falls, Vash. PodatchlumberGo. ..Podatch, Idaho VeyerhaeuserTimberCo. ...EverettrVash.

HumbMllrmberCo... ...Sandpoint, Idaho VeyerhaeuserTimberCo ...BaltimorerMd.

EdwasdRuddgeTimberCo. ...C,oeurd'Alene,fdaho ThompconYandsrlnc.. St.PaulrMinn. Vood ConversionCo.. . Ooquet,Minn.

Th& illa*rotl,on.shru thc nrtod of abblyhtg Bals*W d in sidc wll inrdztiot

GREEN CLEARS

New News From the Mills and Yards-Too Young to Be Dry

HENDRICKSON RETURNS FROM SOUTHERN CCALIFORNIA

R. Hendrickson o'f San Francisco, .manager of the Hendrickson Lumber Company, has returned from a weeks business trip in Southern California. While in the south he made Los Angeles his headquarters and spent several days calling on his customers there. He was accompanied by Mrs. Hendrickson.

F. P. BAUGH OPENS NEW OFFICES

Mr. F. P. Baugh, form.erly sales manager for the W. E. Cociper Lumber Company has opened offices at 411 O. T. Johnson Bldg., Los Angeles. Mr. Baugh will wholesale all kinds of h.ardlvood lumber and products, also white and sugar pine. He will represent exclusively in the southern territory, the Seedro B'ox and Veneer Co., who specialize in high grade veneer panels. Mr. Baugh will also r€present the Germain Lum'ber Company of Portland, who specialize in R. R. stock.

ARTHUR TWOHY LEAVES FOR ROCHESTER

Arthur Twohy, prominent Los Angeles lumberman and Southern California representative of the Al,bion Lumber Co. of San Franciscoi was a San Francisco visitor on April 3, when he called on Theodore Lerch, sales-manager of the Alb'ion Lumber Co. Mr. Twohy left on April 4 for Rochester, Minnesota, where he will enter the Mayo Broth-ers Sanitarium. Mrs. Twohy is accompaning him on his trip east.

NETTLETON LUMBER COMPANY MAKING HEAVY SHIPMENTS

The Nettleton Lumber Company is now operating eight vessels on the coast, loading from eight mills on the Sound and at their S'eattle plant.

Last week this company established what they claim to be a record for loading, having four vessels loading in one d^y, all for California ports. The Barkentine "Conqueror," gteamers "Covena" and"tColumbia," and the Motor Ship "Frank Lynch," with a total capacity of 6,850,0O feet, were all at dock on the Sound, loading for San Francisco and Los Angeles.

Mr. Lee R. Gaynor, Jr., with offices at Seattle is in charge of the California department of the Nettleton Lumber Company.

EASTERN MEN VISITING IN CALIFOIRNIA

Mr. Geo. H. Rogers of the Rogers Lumber Company, Minneapolis, and Mr. Galvin of the Galvin Lumber Yards, Winnipeg, Canada, spent several days in Los Angeles recently, looking over the retail yards.

CAHILL RETURNS FROM TRIP EAST

Arthur Cahill of San Francisco, president of Sudden & Christensen, has returned to the coast after an extended trio east that carried him as far as New York and Boston. He was accompanied by his family on the tr,ip.

IXL Rock Maple, Beech and Birch Flooritg

IXL the Finest Milled Floorine in the World

' IXL Wedge Shape Tongue and Grooved

IXL the Only Straight Back Flooring on the Market

IXL Watertight. Drives up Snug and Insures a Perfect Face

B e a lI t y --IXL ""1'frT*Lrt",'*::"s of rich, warm finishes to harmonize with trim

S

e rrr t[t- unequalled durability-hard wear only increases the polish.

EC(on(ofn/ --' IXL costs less to lay-rro after smoothing required.

IXL

a Floor

for Every Purpose

Oldest Shingle Contest Enlarges

Special Prize For Red Gedar IIOTIGE TO DEATERS

The Rite-Grade Shingle Association of Seattle, and the Shingle Branch of the 'IVest Coast Lumbermen's Association, Seattle, have offered through us, an additional $ 100.00 for the oldest Red Cedar Shingles in California, $75.00 for the oldest shingle, and $25.00 for the second oldest shingle.

The rules governing this new contest are the same as announced, except that only Red Cedar Shingles will be considered. The same judges will decide both contests.

Understand-the first contest offered $75.00 first prize and $25.00 second pnze, the contest being open to both Redwood and Red Cedar Shingles.

The new contest is for Red Cedar only.

See rules on opposite page.

Dealers-Get

100% Machine Stained Shingles

Already the tide is fowing in on our machine stained vertical grain Red Cedar shingles.

We have sold several straight carsthe first ever sold in California. The interest of the trade is being plainly shown.

We can furnish them in almost any color, including a very wonderful silver grey.

We represent the two big 100% shingle staining concerns in the Northwest, selling their stock exclusively in California.

They are: The Pacific Timber Co., Everett, Wash., manufacturers of the famous "Bear Brand" shingles, and the Williams Stained Shingle Co., Inc. of Vancover, 'Wash., who ship the well known "Color Thatch."

Ask us for information. Glad to tell you all about rcO% machine stained shingles.

Straight cars or mixed with unstained shingles.

OLDE,ST SHINGLE CONTEST

Enl argesrrrshingle Associations

Offer Prize for Oldest Cedar

IUDGES

ln t[e Oldert Shingle Conteet

Iltr. E" D. Tennan! Chairman, 355 Pacific Electric Bldg., Lor Angelee.

Mr. F. L Morgan, 614 Centrd Bldg., Lor Angele*.

Mr. Henry Riddiford, 615 Central Bldg., I-oo Angeler

Folks, shingle prizes are going up.

Last issue, in these columns, Gus Russell of The Santa Fe Lumber Company, San Francisco, started an "oldest wood,en sh,ingle" contest, by offering a first prize of $75, and a second prize of $25 for-the oldest wooden shingle actually in use on a California roof. He confined the contest to California retail lumber dealers, and the species to Redwood and. Red Cedar, the two well known shingle woods.

Rules of Gontest

l. All entries must be submitted by a retail lumber company located in California; all shingles submitted to remain the property of the Santa Fe Lumber Company.

2. No two shingles removed from the same roof may be entered for competition.

3. Shingles must be sawn, at least 4 inches wide and have two parallel edgeg; they must be Redwood or Red Cedar.

4. They shall be accompanied by a brief statement giving location, description and ownership of building from which removed together with such other authentic information as can be supplied to prove years of service. If judges so elect affidavit covering such facts to be later supplied.

5. The names of the Committee to judge this contest will be announced in the California Lum'ber Merchant of April | 5, 1923.

6. Length of continuous service and present state of preservation together with definite data concerning same will be the deciding factors.

7. Statements concerning exhibits should be encloeed with same and be in Committee's hands not later than June lst, 1923, on which date contest'closeg.

(Ofher species are barred from that contest for obvious reasons these being the two commercial shingle woods.)

Now comes an add,itional and very interesting factor in the contest. The two big shingle associations of the Northwest, The Rite-Grade Shingle Association, of Seattle, and the Shingle Branch of the West Coast Lumbermen's Association, have thrown in $50 apiece, and have offered another cash prize of the same size for the oldest RED CEDAR SHINGLE in actual use on a California roof.

They have made this offer through Mr. Russell, and he takes charge o{ it as part of his contest, the same rules will apply (except that only Red Cedar Shingles can compete) the same judges will make the award, and the prizes will be paid through the same source, The Santa Fe Lumber Company, of San Francisco.

E,lsewhere on this page the judges are announced. All entries in this contest, or contests, are to be filed with the Chairman. 'Ihe contests both close simultapeously on June First.

So the way the thing stands is this: A c,ash prize of $75 is offered for the oldest Redwood or Red Cedar shingle actually in use on a California roof, and entered in this contest by a California lumrber dealer. A second prize of $25 is offered for the second oldest Redwood or Red Cedar shingle actually in use on a California roof, and entered in this contest by a California lumber dealer.

A cash prize of $75 is offered for the oldest Red Cedar shingle actually in use on a California roof, and entered in this contest by a California retail lumber dealer. A second prize ol $25 is offered for the second oldest Red Cedar Shingle actually in use on a California roof and entered in this contest by a California retailer.

In case the OLDEST shingle found is a Redwood, then, of course, the first prizes will be awarded separately.

But if the OLDEST shingle is found to be a Red Cedar, then it will win a double prize, totalling $150.

So, if the second oldest shingle proves to be a Redwood, the second prizes will be separate, but if i't s'hould be a Red Cedar, it would receive the two secon'd prizes totalling $s0.

It was suggested in the opening announcement last issue that the lumber dealers create an interest in shingle roofs, by advertising locally a cash prize for the oldest wooden shingle in each territory. A sample advertisement was shown, offering $10 by the local lumber dealer for the oldest wooden shingle.

Mr. Russell also suggests that much interest might be stirred up in shingles generally and this contest in, particular, if the lumber dealer will advertise, offering a $10 cash prize for the oldest shingle in that territory, with the proviso that if that shingle proves to be the oldest in the state, and t'he prize winner in the oldest shingle contest, the one who brings in the shingle will be given additional prize money, instead of just the $10.

On this page u'ill be fr:uncl an advertising suggestion incorporating that thought, which the dealer may choose if he desires.

IJnderstand, no tags a,re put upon this shingle contest. Any dealer may enter, and if he pr,oduces what the judges find to be the oldest shingle, he will get the cash prize that the judges award, whether or not he boosts the shingle game by advertising to his trade as suggested, and stirring up interest in shingles.

T,here are no strings on this offer-dealers may "du"t- tise as they see fit and offer any part of the cash prizes they wish but Judges will consider nothing but entries from California Retailers.

But it is Mr. Russell's hope that the dealers generally will use this contest as an opportunity for stirring up an interest in wooden shingles, by proving their long life and great usefullness, and that they will take their communities into partnership with them in the effort.

$l0ucAsH For 0ldest Shingle NOTICE

Ar merchantr of wooden rhingles we are curious to know what 'are the oldegt wooden rhinglec in point of cervice and condition, actually in use on a roof in thir district.

We will therefore pay a carh prize of ten dollarr for the oldeet rhingle in thir dietrict, tte age and rue of the rhingle to be authenticated by each contributor.

For further particuLaru, call or phone.

(NAME HERE)

Addrers Here

(Suggcrted Copy for Deelen)

Cash Prizes for Oldest Shingles

A Chance to Pick Up Some Easy Vacation Money

We are offering cash prizes for the oldest Red Cedar and Redwood Shingles actually in use on a roof in California.

It is entirely possible that the oldest shingle may be found in this locality: if so the 6nder thereof will profit handsomely by seeing us.

Outside of the oldest shingle in the entire State, we will pay $10.00 to the person who brings us the oldest authenticated Redwood or Red Cedar sawn shingle actually in use on a roof in this district.

If this shingle is judged as the oldest in the State, the prize will be materially larger.

Cet busy as contest closes soon.

See us for particulars and list of cash prizes.

(NAME HERE)

(Address Here)

lVc havc rcady for pronpt rhipncat from oru Bay Point, Cd., plug a conridcnblc quutity of

ZandZx6" and wider

No. I and 2 Clear Cedar, eitfier rough or surfacd

W. H. MORRISO.N TO REMAIN IN CALIF'ORNIA

Mr. W. H. Morrison, of the Whitney Company, Garibaldi, will remain in Southern California for several months. Mr. Morrison camq south a few weeks ago, intending to stay but a shor,t time, but has decided to extend his visit. He is making headquarters with Mr. B. W. 'Bookstaver, of the McCullough Fagan Company, representatives for the Whitney Co. in California.

F. A. JOHNSON LArD UP WrTH COLD

Ceilar Sftingles Cut to Yaur 0riler

COOS BAY LUMBER

PROMPT SHIPMENT co.

tU C.ntal Blds. Lor Angelec

lll00 Balfour Bld3. San Francirco

Hardwoods

Mr. F. A. Johnson, Superintendent for The Mead Company at Los Angeles, has been,at home a week with a bad cold.

Whiting for about

CENTRAL VALLEY LUMBERMENS CLUB TO VISIT REDWOODS

The Cen'tral Valley Lumbermens Club has definitely accepted the. invitation of the California Redwood Association to hold one of ,its summer meetings in the redwood region.

They have tentatively fixed the first week in: June as the date, and have decided to make tho trip by automobile, going first to Eureka and visiting Scotia on the return'trip.

We can ship you straight or mixed cars of the materials Iisted here. You can put many necessities in a sin$le car. We manufacture all this stock ourselves. You know tfie quality of ArkanraE hardwoods. Prices or information gladly furnished.

IT'S BRADLEY'S IT'S BETTER

We KNOW some dealers have HEADS. We see their hats sitting on them.

ALBION LUMBER COMPANY ISSUE NET PRICE LIST

The Albion Lum'ber Company of San F'rancisco, redwood manufacturers with mills at Albion and Navarro, Cqlifornia, are distributing to the San Francisco trade a new NET FRICE LIST based on EX SHIP'S TACKLE, SAN FRANCISCO. The trade are finding the new price lis,t very convenient and elim,inates the use of discount sheets. A NET PRICE LIST for Los Angeles is now under preparation and will be ready for distribution within t few davs.

HAMMATT SPEAKS TO RETAIL LUMBER

At the runcheon

" ,ili::f"?Ln's

crub or San Francisco, heldl at the Palace Hotel on April 2, R. F. H,ammatt Secretary-Manager o'f the California Redwood Ass,ociation, was the guest and principal speaker. Mr. Ham,matt gave an excellent talk on the red wood resources cyf the state and also spoke on the reforestation work now being carried on by fhe redwood operators on their cut-over lands. He d.iscussed the physical characteristics and properties of redwood and the applica,bility of these characteristics towards the various uses of lumber. He also explained in length the sales extension work that is now being carried 9n by the redwood association. Richard C. Jones, president of the club, who had iust returned from a two weeks' trip calling on the redwood mills in Humboldt County, gave an interesting talk on conditions at the mills.

E. A. GOODRICH GOES TO SAN FRANCISCO

Mr. E. A: Goodrich, manager of the Los Angeles offibes of the Union Lumber Comp.any, was in San Francisco for a few days last week, on business.

BLEECKER VISITS PORTLAND OFFICE

G. R. Bleecker, of San Francisco, Northern California representative of the Eagle Lumber Co. of Portland, Oregon, has left for the north on a business trip. He motored as far as Chico and will make ;the balance of the trip bv rail.- On his way north, he will stop at Grants Pass, Oregon to discuss business matters with A. B. David; who handles the company's pine business at this point. Mr. Bleecker will return from Portland about the middle of the month.

PORTLAND SETS RECORD FOR SHIPMENTS IN MARCH

Twenty-seven coast wise steamers loaded a total of 15,- 4D,mO feet for California points duting the month of Uarch, according to figures compiled by the Portland Cham,ber of Commerce.

Marih is said to have been one of the biggest months in the history of this port and the totals fof March are far in excess of the figures set in 1972.

ETHEL JANSEN BRIDE OF JOSEPH A. LUNNY

- _Miss Ethel M. Jansen, of San Francisco, daughter of Mrs. Catherine Jansen, and Mr. Joseph H. Lunnyl of San Francisco, werei married N{onday evening April 2 at the Church of the Sacred Heart, San Francisco. Immediately followi,ng the ceremony, the bridal party and about fi{ty guests were entertained at dinner at the Whitcomb Hotel. T/he bride is vvell known in San Francisco and is a graduate of the Notre Dame Academy at Alemeda. Mr. Lunny; for the past five years has been connected with the shipping department of Charles R. McCormick & Co. of San Fran-cisco. 'Ihe newlyweds, after a trip through the state, will make their home at Long Beach, California, Mr. Lunny was recently transferred to the San Pedro office of Charlei R. McCormick & Co. where he will assist in looking after the cargo shipments arriving at the company's nevi dock at Wilmington.

Hardwoods Shipment PI.AIN WHITE OAK E to 16' ..3 carr 8 to 16' ..1 car I Com. & Scl. .....1 car I Con. & Bet. ...,1 car PLAIN RED OAK 1/1" 1/1" ...1 car PLAIN MIXED OAK 4/4" No. 3 Com. .....5 carr PLAIN RED GUM 1/1" FAS .....3 carl 4/1" No. I Com. & Sel. ....6 carr 4/4" No. 2 Com. ...5 carc PLAIN S^A,P GUM 1/4" FAS Bright Dried ...1 car 1/4".FAS 13" and wider, Bright Dried. ...,2 cart 1/4" No. 2 Com. ....5 cap MAGNOLIA 3/4" FAS Bright Dried .f ca;t 4/1" FAS Bright Dried ..1 crr CYPRESS 4/1" FAS I cer HICKORY 6/1" Log Run .. ....1 car l0/4" FAS ......t/4 car l0l4" No. I Com. & Sel. . ...f car BRIGHT DRIED meant DRIED BRIGHT

FAS 8 to 16' FAS l8 & 20' Telegraph numbers if inquiries solicited. Can wire car Hillyer Deutsch Edwards, Inc. oAKD^ALE, LOUISIANA

A Drive For Better Homes

There's a new drive on. A drive for Better Homes.

Actual figures show that never before in the history of America has there been so much interest in building homes and in improving those already built as now.

Even so we are short about a million homes. America is not a nation of home-owners. Less than half the population own their homes. O{ this percentage, housing experts claim tht only about twenty-five per cent come up to the standard of a good home.

Something must be done.

Now is the time to do it.

This desire for homes is a force. It needs stimulation, encouragement, direction.

The first essential is to educate the public. Being shown the value of the well-equipped home; being taught the use of modern conveniences, well designed, well made-then people will demand these things.

All that is needed ,is the demand.

In the end people get what they express desire for if enough of them express it.

Walt Whitman said, "To have great poets there must be great audiences too."

To have better homes, designed for better living; to have good houses, with good chairs and tables, good stoves

and washing machines the people must know what these things are and what they mean.

The homes of America have not kept pace with the progress made outside the home.

Vice-President Coolidge in his contribution to the Plan Book stresses the fact that all of America's great institutions and systems and achievements which make for a greater public life and contribute to the welfare of the people, are too, detached, too r€mote to give the pride of ownership. "They are for the people," he says, "but not of the people."

Some years ago, Mrs. Gilm,an, in her book, "The Home," said:

"The world grows apace. The people do not keep pace with it. We create and maintain elaborate systems o,f justice and equity, of legislation, administration, education. They are 'always open to failure in this same spot,-the men are not equal to the system. The advance'in public good is far greater than the advance in private good. 'Bring the home abreast of other ,institutions and our personal health and happiness will equal our public gains."

Much has been done by the country for the individual. Now-in order that he ,may do more for the country, the individual must himself be developed.

This campaign for better homes, being entirely for special benefit, rightly begins by developing the individual.

(Continued on Page 31.)

There's no surer way to develop a man than by giving him something to work for-if necessary, to fight for.

Herbert Hoover says: "There is no incentive to thrift like the ow,nership of property. The man who owns his own hom.e has a 'happy sense of security. He will invest his hard earned savings to improve the house he owns. He will develop it and defend it. No man ever worked for, or fought for a boarding-house."-(Judicious Advertising.)

FARE\VELL PARTY TO MR. & MRS. R .A. HISCOX

Mr. and Mrs. R. A. Hiscox, were the guests of business associates and employees of Mr. Hiscox, at the Cliff House, San Francisco on the evening of April 6 as a farewell party in honor of their approaching trip to Europe. There were about twenty-five presellt and Mr. William Rampe, manager of the Hart-Wood San Francisco retail yard, in behalf of those present wished Mr. and Mrs. Hiscox a pleasant voyage and a wonderful trip. The table was beautifully decorated for the ocassion and following the dinner an excellent entertainment and dancing was enjoyed by the party.

A. L. PORTER TO ATTEND MEETING AT FRESNO

Mr. A. L. Porter of The Western Retail Lumbermens' Association, will leave Los Angeles April 12, to attend the meeting of the San Joaquin Valley Lumbermens Club to be held at Fresno April 14.

Gonsumer Satisfaction

R..,rrr*l.'l-t*rofit

ACORN BRAND

For Homes and .A,paftment Houses

HARDWOOD w00DwoR1(

is a paying irutestment !

It takes but a small arnount of lumber for baseboards, mouldings, door and window casings and this can be in genuine hardwood at a small expense, adding very greatly to the beauty and lasting value of the home.

A room can be completely finished in the finest hardwoods, such as Mahogany, Koa, Quartered Oak, Walnut, Plain Oak or Gurn with built-in buffeg, bookcases, mantel or French doors, for only $50 to $200 over the cost of Pine.

This means a great deal to a good builder! Suggest it to your client.

A Pledge To You

is stenciled on the back of every piece of

Sell hardwood finish for tte new homcc in your territory and earn thir additional profit.

It is the trademark "EVERI-ASTING" put there ag a guarantee of CAREFUL MANUFACTURE and SCIENTIFIC KILN DRYING by the manufacturerg.

HARIIU(I(ID IIEAIIOUARTENS FON 5I YEMS

Sth and Brannan Sts. San Francisco.

Eliminating Waste and

Encouraging Ambition

A fair understanding betu'een empl'oyer and employed is of vital .importance to both. As an illustration of a very excellent letter from an employer to all of his organization, we are glad to publish the following, written by Sam T. Hayward, of I-,os Angeles, head of the Hayward Lumber & Invr stment Company, a line yard concern, to his entire organization. It gives the men food for thought, and gives them to understand that men who are seeking for promotion need g\r no farther than the organization they are serving. It is as follows:

,.TO ALL EIVIFLOYEES:

"Did you ever stop to consider'the wastes which exist in an organization thc size of ours? Waste of all sorts stare us in the face everywhere we turn. The disheartening part of it all is that so many of these wastes can be avoided. Have you noticed how many boards are laying around in alley ways beiag tramped oveland driven over by trucks and autos? Take a lxl2 2O Common O. P' It represents 80c, almost a dollar, yet a dozen men will walk over it a dozen times a day without, one man taking one minute of his time to put it in place. This will happen and if you told one of these men he was not working loyally for the best interests o'f the company' he would 'feel insulted. Pick it up ,or let it lay? Which are you doing.

SUPERIOR BRI}ID

"America's Finest"

Oak Flooring

is absolutelv free of lorife marks. tts SUPERIOR machine wor* produces a polirhed frnish which reduces scraping and sanding to the very minimum. This makes SUPERIOR BRAI{D popular with contractors and f,oor layers.

"Take our delivery equipment, our drivers subject our machines to abuses which they would not do if they were driving their own machine. Occasionally from their thoughtless carelessness a machine runs out of oil and all bearings go out. A $25 to $150 repair b,ill is the result, an amount which is equivalent to one man's pay for anywhere from one to six weeks. Heavy trucks are driven with all on them they can stagger under. Someone pays the bill. Who is it?

"A mistake in the office in handling estimates caused one contractor to get his sheathing twice for the price of once. Away fl,ies $70.00, half a m,an's salary 'for a month thru one little act of carelessness. It happens oftener than we realize.

"Who pays the bill for these? The Company? Yes, in a way it does, ,but so do you. Everytime you ,1step ,over a board which is out of place, every time you 'are careless or thoughtless ,of the interests of the company you are turning your back on Miss Opportunity. The others can step over a piece of lumber, and the boss knows they do it. Prove you are worthy of promotion by doing the unexpected. Pick up that piece, stop thiat carelessness and above all let your head and heart work ,for the upbuild'ing of the company. You and the other employees can make

A salesman must The trip-hammer kq"p hammering away. salesman $ets the bacon.

this company the finest lumber organization in Southern California. One man cannot do it. It t,akes all of us pulling heart and soul together to make this company a sucCESS.

"YoLl malr ask yourself, 'Are there opportunities for advance.ment with the Hayward Lumber and Inv. Co. ?" One of our head men started with this company 3 years ago at $80.00 per month. Ainother man has doubled his pay in two years. We are l,ooking for men who can push up. The only ones we do push up are the ones doing what they

Fruit Growers Supply Company

Manufacturers of California White and Sugar Pine Lumber

Mills at Susanville and Hilt, Cal.

ISO'OOO,OOO Feet Annual Cepacity

B. rW. ADAMS, Mgr. Sales Dept.

First National Bank Bldg. - San Francisco

are asked to do, better than those d.oing the same work and beter than expected of them.

"The lumber business is peculiar in that it is ,a low margin business. After adding the handling and overhead expenses there is but very little added for profit. This being the case inefficiency can so increase the handling and overhead expense that the profit is entirely wiped out There is no profit on a load .of lumber sent to the job on which 2x3's were sent out by mistake for Zx4's, then later the 2x3's returned and 2x4's sent out. There is no profit in the load on wh,ich 1100 ft. was sent out by mistake for 1000 ft. Carelessness and inefficiency are our worst enemies. Today one of our truck drivers took a chance. His smash up will cost the company over $100.0. The driver in one moment of carelessness cost the company as much as his month's pay and is the profits on all he could haul out in two or three days. You should realize that when the company prospers, we, its employees, prosper. Your future and mine are wrapped, up in the success of the company we are working for.

"The year 1923 from all indications will be better than any we have ever had. What we d,o with this golden opportunity is up to us. When we total up the recor.d of e,ach employee this next December, what is your score going to be ?"

THATS US: SERVICf,-

Attractive

Photogrophic Plans

Album No. l. Iocrpcnrivc Homcr.

(50) Ertcriorr

(l(D) Floor Plrnr.

Album No.3. All Strr Bqngrlovr. (50) Extcrion

(lQO) Floor Phnr.

Album No.3' Stqcco and Brick

Bungelowr. (50) Exteriorl

(100) Floor Plus.

Alburn No,,f.

(50) Illurtretionr

Two Story HomerIntcriors, Flatt, Doublc Bungalows, Gerrger, Etc.

Advertiring Copy.

Cuts,-Slidcr.

Dirpley Portcrs

Itrend Colorcd

Mountcd Photol Dcscriptives.

Photogrephic

Business Cardr.

Bungelow end Garagc Booklcta.

Crcetivc and Timely

Direct by Meil

Ittters, Circularr, Etc.

Own Your Own

Homc, Newspepcr

Cempaign Pagcs.

Sketches and Spccielly Prcpared ' Flanc.

Lumbermen I s Service Association, Los Angeles, Calif.

Gentlemen:

To-day, Friday the 9., we received the set of plans by the nail carrier at I0 orclock.

We telegraphed you for these yesterday at 3:45.

We never had such quick service in our life, and thought you would like to know this.

Very truly yours,

HHH/SS

Contractors favor our plans because they are complete and practical. Detailed plans eliminate migtakeE and rcpretcnt real worth-while savings in time and monery.

Home Builders appreciate our aervice because they can choose plans one day and place in the hands of their Contractor the nert, detailed drawings and specificationg advising their requirements.

Modern Building Material Merchants adopt and apply our equipment and Eervice because in eo doing they are able to care for individual requir€ments of their Cugtomers and attract non-competitive businees. Our efiorts are indespenaible.

LUMBERMENS SERVICE ASS'N.

HOMER T. HAYWARO. PRESIDENT

MAUO A. HAYWARO. VICE PRESIDENT

Newsy News From All Over

GANAHL ENLARGING YARD AT INGLEWOOD

The C. Ganahl Lumrber Co. have just completed extensive improvements in their yard at Inglewood. Their new office is just about ready to occupy, ana tne sash and door department is in full operation.

HANDSOME DISPLAY ROOM FOR LA JOLLA RETAIL OFFICE

The Gibson Lumber Company, of La Jolla, Cal., is modernizing and improving the intlrior of its office in a very practical and attractive manner right now. They are pui- ting.in a_big display room which-will be handsomely^fin- ished and equipped, so t'hat it will visualize to the home builder the use of their materials. Interior decorations. finish, trim, and built-in features of many kinds will be installed in this big room, which will be used for a sales and demonstration room.

C. Wilson is manager at La Jolla for this concern.

PRESTDtrNt 3lfrH3[1,i1 MEN vrsrrs

Neil C. Jamison, of Everett, Wash., head of the Tamison Lumber & Shingle Company, is a visitor in Southern California.at the p_resent_time. His family has been spending the winter at La Jolla. Mr. Jamison is President-of Thi Ritegrade Shingle Association, as well as one of the most prominent shingle manufacturers and loggers in the Northwest. ^He operates three'big Red Cedar Shingle mills on Puget Sound, as well as a big commercial logging concern.

ROBERT B. ALLEN \IISITS CALIFORNIA

___Robert B. Allen, of Seattle, Secretary-Manager of The West Coast Lumbermen's Association, has bedn a recent visitor in both Los Angeles and San Francisco. He was on his way home 'from New Orleans where he attended the annual conventions of both the Southern Pine Association and The National Lumber Manufacturers' Association.

Mr. Allen says that a considerable number of Southern mill men are getting close to their last log, and are coming to the west to make investments in the near future, and looks for a continued development of western timber with Southern monev.

MR. RO,BERT FORGIE GOES NORTH

ML Robert Forgie of I os Angeles spent several days in San Francisco and vicinity. last week.

W. R. CHAMBERTAIN CO. MOVE L. A. OFFICE

The W. R. Chamberlain Company has moved from 201 A. G. Bartlett Building to 2O7 in the same building. They will retain their old telephone number, Main 1867 until they can have new phones installed.

ANOTHER BOAT FO,R LO$ ANGELES LUMBER PRODUCTS CO.

A third vessel has been secured by the Los Angeles Lumber Products Co. and has been sent north for a cargo. 'fhe El Ciucta, sailed last week to load cants, the El Cedro and the El Abeta have already left on their second trip.

CHAS. F. O'MALLEY DIES AT PHOENIX ARIZ.

Mr. Chas. F. O'Malley, secretary of the O'Malley Lumber Company, died at the St. Josephs Hospital ini Phoenix, March 25th. He had been suffering from a stomach disorder for some time, and had been taken to the thospital three weeks prior to h,is death.

Mr. O'Malley was very well known in Arizona, having been a resident of Phoenix since 1911,'coming there from Colorado. He was associated with his brothers Edward O'Malley and John O'Malley.

GEORGE H. ROGERS VISITS CALIFORNIA

George H. Rogers, of Minneapolis, Minn., Vice President of the Rogers Lumber Company, a retail concern with line yards in several states, is a business visitor at the present time in California, visiting both Los Angeles and San Francisco. '

RUSSELL CALLS ON VALLEY TRADE

B.ill Russell, of Hill and Morton, San Erancisco, has returned from a weeks business trip through the San Joaquin and Sacramento Valley where he called on the lum'ber trade. He states that conditions in the Valley territories are prosperous and the demand for lumber very good.

FIFER A CALIFORNIA VISITOR

I-ou Fifer, pioneer lumberman and well known wholesale lumber dealer of Sea.ttle, Washington, is spending a few days in San Francisco calling on the lumber trade. While in -San Francisco, Mr. Flifer called on his old lumber friend H. W. Hanna of Cllarles R. McCormick & Co., and they had an enjoyable viiit reminiscing about the olden days when they were both covering the Rocky Mountain territory. Before returning north, Mr. Fifer planned to spend several days in Southern California.

Plans and Progress What Busy California Lumber Here and There Folks Are Talking About

ALBION LUMBER CO. INCREASED FLEET

The Albion Lumber Co. has added two more vessels, the G. E. Lindauer and the Bertie Hanlon, to the,ir string of boats to be used in the California trade. They have now six boats in opera'tion looking after their California business: two are running between Albion and San Francisco while the other four are operating between Albion and Southern California.

REIIITt|t|II MAKES FRIE]IDS

You don't have to cross the street to keep from meeting the man whose home you built of Redwood.

It won't warp or crack, or rot in the weather. It will please him all his life and his Children after him.

Rcdrrood llilaker Petmanent Friendc.

CALIFORNIA DEALERS WILL BE GUESTS OF REDWOO,D MrLLS rN JUNE

Although the dates have not yet been permanently set, it has'been decided that the retail dealers of Californ,ia who have accepted the invitation of the California Redwood Association to visit the Redwood mills as guests of the Association, will make their trips in June.

The San Joaquin Valley Lumbermen's Club will probably make the first trip early in -fune. The Sacramento Valley Lumbermen's Club, The Central California Lumbermen's Club, and The Southern California Association are expected to send their delegations in June also, on dates still to be decided.

Only one Association group at a time will be entertained, and they will be shown all there is to see about Redwood production in Humbolt County.

McINTYRE CALLS ON SAN F'RANCISCO TRADE

W. P. Mclntyre, well known redwood split tie operator of Fortuna, Humboldt County, was a recent San Francisco nections. He reports that the split redwood operators are nectios. He reports that the split redwood operators are experiencing a brisk demand for ties but that the o.perators are having ihard time getting efficient labor for their woods operationi. Mr. MclnIyre Jays that the Redwood Split Products Association, that was organized a few months ago, is showing much activity and are meeting every week ai the association headquarters in the Carson Block at Eureka.

UPSON GUEST OF REDWOOD ASSOCIATION

At a special meeting of the California Redwood Association held on April 3 in the Tapestry Room of the Palace Hotel, San Francisco, Mr. Arthur lJpson, Chief, Section of Industrial Relations, U. S. Forest Products I-abratory, Madison, Wisconsin, was ,the guest of honor and principal speaker. Mr. Upson submitted two reports resulting from the investigations on Redwood being conducted by the Forest Products Labratorv {or the California Redwood Association. The meeting was presided over by J. M. Hotchkiss, president of the California Redwood Association. The next regular meeting of the association will be held at the Palace Hotel, San Francisco, on Mal 22.

WHETSTONE'S SHINGLE MILL NO\V OPERATING

Clark Whetstone, well known redlvood operator of Humboldt County, is now operating his redw'ood shingle mill at Shively, California. His mill is equipped with one machine and has a capacity of about 50 M per day. Mr. Whetstone has followed the shingle business in Humboldt County for many years and is well known among the lumbermen of the state.

NORTHERN REDWOOD LUMBER COMPANY RESUMES OPERATIONS

After being shut down for three months the Northern Red wood Lumber Companys mill resumed operations this week. They have completed some extensive improvements, and nolv have ,a capacity of 75,0C0 feet per day.

NEW REDWOOD SHINGLE MILL FOR CARLOTTA

Frank Dunn, well known redwood tie operator of Humboldt County, is arranging to build a new shingle mill at Carlotta, Caiifornia. The mill is to be equipped with two machines and will have a capacity of about lm M per day. At the present time Mr. Dunn is making split redwood ties and has several camps operating.

WE ARE SELLI]IG

More construction and merchantable Redwood than in years.

Retailers are turning more to this wood because it gives permanent satisfaction to their trade and also because it gives them the best chance to make a satisfactory profit.

IT IS A GOOD BUY

WhenYou SeeThis Sign-

-Think of Albion Redwood!!

We have excbllent rtocks of Redwood boardr on hand for immediate delivery. You'll like ALL our rtock

ATBION TUMBER CO.

If you can't come to Scotiawe'll bring Scotia to you

For our friends and customers who cannot come to Scotia and the Redwood Country this season, ramble in the immense forests and inspect the largest and most completely equipped Redwood mills in the world, we have prepared a moving picture which takes you there at no cost of time, money or effort.

Our sales representative will gladty arrange to show this wonderfully interesting film in your community -a vivid picture of logging on a big scale-an interesting demonstration of modern machinery and devices for logging, sawing, remanufacturing, drying, sorting, piling, shifting, storing and shipping of lumber and millwork.

Remember we have the whole story of Redwood in the form of a mighty good moving picture which we shall be glad to show when you say the word, We supply the projection machine and the film at no expense to you.

Thc Lotjctl Nottlectssctc cntl p&ttfirlct C C.l{or* Rrrrrd lirn Frucirco ltb & -Maln tll Crltfomir St. ftr-Uoat"tdjfity, C.t.

Anjclcr Gnrrrl Bld3o *fcnbcr Celtfotnie Rcduood Anociqtlon

Housing Bill Amendments Satisfactory

A committee of three, representing The California Retail Lumbermen's Association, went to Sacramento re' cently to discuss with the legislators certain features of the new Housing Bill, which is entitled Senate Bill No. n. The committee was composed of C. W. Pinkerton, of Whittier, President of the Association, Fred E. Conner, of Sacramento, Vice President, and Mrs. Jessie Eggleston, Secretary.

They were given a most respectful hearing. It is plainly evident at Sacramento that the Legislature has not forgotten the way the people spoke through the ballot boxes last November concerning the last Housing Bill that was passed, and the lumber committee was treated with deference and courtesy, and their wishes attended to.

They suggested two amendments to the Housing Lawas ,it stood, and both these amendments were granted at once. They were as follows:

Section 61, Page 44, Line 52, add the following after the word "thereto."

All dimensions of lumber mentioned in this Act are substantiallv the dimensions thereof when manufactured

.from the log subject, 'however, to customary slight variations. It is understood that these dimensions when the lum'ber is used in a building rrnay be reduced by the processes of seasoning, of sizing and of planing, and tl,at the dimensions mentioned in this Act if so reduced by said processes to the customary commercial sizes thereof shall be nevertheless considered as fulfilling the requirements of this Act.

Section lO-strike out lines 47-52 inclusive on page eight and lines 1-5 on page nin'e and ,insert in lieu' thereof the following:

"Approved" means whatever material, appliance, appurtenance, or other matter meets the requirements and approval of the department charged with the enforcement of this act; provided, however, that should any material, appliance, apptlrtenance, or other matter, not meet the requirements and approval ot sard department then in that event any material, appliance, appurtenance, or other matters which conforms to the requirements of, and bears the approval of the "National Board of Fire lJnderwriters," or the "Ijnderwriters' Laboratories. Inc." shall be deemed approved. i

Blessed is the Dealer

Blessed is the dealer who lacks knowledge of his business for he has a lot to learn.

B.lessed is the dealer who does not advertise. for he has yet to find the way to business salvation.

Blessed is the dealer who is a community booster, for he is building from the f,oundation, and must have his reward.

Blessed is the dealer who fails to cater to the building needs of his trade, for he leaves so much fo,r the other fellow to gather in the harvest.

Blessed is the dea,ler who has nothing to offer his trade but a stock of building materials, for verily he will have little to do.

Blessed is the dealer who keeps a close watch on his competitor, for he will have little time to give to his own business.

Blessed is the dealer who "slows up" when times get dull, for times will always be dull with him.

Blessed is the dealer who runs his business "like father used to do," for he should halne a flag above his yard-at half mast.

Blessed is the dealer who runs his business in a m,odern and aggressive way, takes advantage of his opportunities, and has no competitor but his past recordJor he shall get the grapes.

Don't Rtsk Your Goodwill

There is no profit in selling roofing that will not give the maximum in service and satisfaction.

If you do-you're going to lose-not one customer, but a whole congregation. When a roof "goes bad," aside from the expense of re-roofing, there are often other evil consequenceshundreds of dollars damage to interior decorations, discolored ceilings, walls, and the cost of repairs.

Your ex-customer will talk about it till Doomsday

You don't want advertising of that sort. Don't run the risk, sell

which is immune to rot and weather-lefinitely guaranteed to keep your customer's roof weather-tight for years.

Send Your Farm Trade This'Letter

Dear Sir: That barn of yours !

Think of it a moment-the storehouse of your farm' It holds the rewards of your seasons labor ' until they're marketed. A mighty important building, you'll admit.

You wouldn't feel safe if it were not protected against fire; yet it is a fact that more barns are destroyed by paint neglect than by fire-and paint's a whole lot less expensive than insurance. It is the cheapest form of protection for YOU.

A run-down ',barn may require $150 to $20O to repair,

when $10 or $15 spent for paint in time, would have avoided most of that repair bill.

(Name here) Paint is strong and lasting, good. for sides and roof, combining two important features for youDURABILITY and ECONOMY.

You feel a fine sense of safety and security about this barn paint, once you use it.

Call, and let us tell you about it. It may preserve both your property and your peace of mind.

Cordially Yours,

Yesterday is dead ! Tomorrow is a supposition ! TODAY IS A FACT!

S. F. LUMBERMEN1S CLUB BOWLING TOURNAMEI{T

The members of the San Francisco Lumbermen's Club were out strong on the night of March 30, the occasion being the annual bowling tournament. The big money was won by Harry Carter of Van-Arsdale-Harris, who won the first prize of $10.0O with a high average of. 176; "Nick" had a handicap of 30 and when presented with the ten iron men thinked the official handicapper for his rare judgement in remembering him so well. Dick Jones, of Van-ArsdaleHarris, with a handicap of 10 walked off with the second prize of $5.00 for the high game; Dick's high,string was t89 whicn is not so bad. The third prize of $4.00 was won bv R. G. Hiscox, of the Western States Lum'ber Co., with a'handicap of 20 and the second high average of 159. The second high game and a prize of. $4.00 was won by R. Smith, of the William Smith Co., who rolled from scratch and had a high string of 188. H. Handley, of Vam-Arsdale-Harris, won the bobby pribe of $2.@ for the low game of the evening with a score of 84. Floyil Elliott, of Charles R. McCormick & Co., and H. Getchel, of the Acme Lu'mber Co., had a thrilling battle but Elliott came through with flying colors and nosed Getchel out by one pin; Elliott got away- with a bang but "blew up" in the second game while Getihel made his big "bust" in the first game but in the last string was sure coming strong: The club members

who took part in the contest were R. C. J'ones, Van-Arsdale-Harrii; F. W. Roth, J. H. McCallam ; F. W. Elliott, Charles R. McCormick & Co.; R. G.' Hiscox, Western States Lumber Co.; J. E. Martin, California Lumber Merchant; H. Carter, Van-Arsdale-Harris; H. Getchel, Acme Lumber Co.; Ed. Brush, Loop Lumber Co.; W. Boyer, Van-Arsdaye-Harris ; H. Handley, Van-Arsdale-Harris ; V. Maury, Wijliam Smith Co.; R. Smith, William Smith Co.; W. E. Rampe, Hart-Wood Lumber Co.; and W. Talbot, William Smith Co.

French and German Forest Systems on Trial in Arcata Park

The city park of Arcata, Humboldt County, is to be the scene of a contest between the widely divergent ideas of French and German foresters in the ,method of thinning stands of second growth tjmber. The park is part of an area which was cut over nearly fifty years ago, when the great lumber industry of Humboldt County was in its infancy, and it is norv occupied by a fine young stand of redwood, Sitka spruce, Douglas fir, white fir and hemlock. Many o.f the young trees are already upwards of 10O feet high and some are over two feet in diameter which indicates the remarkable rapidity of timber growth in the redwood region if young stands are protected from damage bv fire.

- Although this stand of second growth has developed so rvell under natural conditions it is the opinion of foiesters that carefully controlled thinnings will result in greatly improving the proportion of the more valuable species -(redwood and spruce) and will also increase the growth in'volume and value per acre. One system of thinning has ,been

SUGAR AND WHTTE PINE

developed by German foresters; another by the French, and while both are designed to accomplish the same result, they are entirely different as to method. Neither system has thus far been tried out in the redwood region and the present experiments by the Forestry D,ivision of the University of California are being undertaken with the idea that the resultant information will be of very great value in the program of permanent forest production which has recently been adopted by a majority of redwood lumber operators.

Professor Woodbridge Metcalf who has just returned from Arcata where he surveyed the two permanent sample plots, measured the trees standing on them and ,marked those which are to be cut this year, reports great interest in the experiments. Professor Metcalf explained the nature of the experirnents in the park and Major D. T. Mason, consulting forester {or the redwood lumber companies briefly discussed the significance of permanent forest management to communities in the redwood region. Both emphasized the need for fire protection as the first requireri\ent for any kind of real forestry work.

VYc rolicit yotrr inquiricr-alro Cdifonft Rcd end White FIr

Dincnrion StoclL

wE wIIr BE GLAD TO QUOTE PRICES

Alro ovctTtLing ia Dou3lrr Fir Lunbcr 'Univonit;r Bnndo SLinglcr lla our Spccirlty.

}TESTER}I STATES tU[fBER C0.

605 Fife Bldg. ' San Francisco

Phone D.,g. q4t5

Our soft .White Pine from the Feather River Canyon will meet your requirements for factory lumber and finish. Let us quote on your demands for the coming season-

Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to our Southern California representatives :

ll2 Mukct S[rGGt, Sen Frlncirtn Phoro Suttor 3l

We sell anything in softwoods that the C-alifornia dealer desires.

White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.

Our connections are the best, and ue gioe the best possfDle seroice.

In and Out of the Yards

Heard Above the Whir of the Planer and the Roar of the Rip Saw.

WOODSON CALLS ON SOUTHERN CALIFOiRNIA TRADE

L. J. Woodson of San Francisco, N'orthern California reprejentative of the Wheeler-Osgood Co. and Pacific Coast representative of the Hardwoods Products Company, of -Neenah, Wisconsin, has returned after a weeks business trip to Southern California. While in the south, Mr. Woods-on called on the Los Angeles and San Diego trade and states that the demand for his products in the Southern California territory is rlery brisk.

AMERICAN MANUFACTURING CO. BUILDING NEW WAREHOUSE

Mr. A. D. Squires, superintendent for the American Manufacturing Company, Los Angeles, announces that their company has started construction of a new warehouse to be 90x85 feet.

This will be built adjacent to their present plant, where they manufacture not only sash and doors, but a complete line of ironing boards and other built-in features.

SECOND CARGO ARRIVES FOR LUMBER PROD. UCTS COMPANY

The Steamer "El Cedro" arrived at San Pedro a short time ago with a cargo of cants for the Los Angeles Frgducts Company. This is the second cargo brought in by this new company.

HAYWARD LUMBER COMPANY INCREASE CAPITAL

The Hayward Lumber and Investment Company at Riverside have filed a certificate o'f increase in their capital stock from '$500,000.m to $600,000.00. This amount divided into 5,000 shares of common and 1,000 of preferred.

OPEN MEXICAN MILLS

The stockholders of the Guaymas Lumber Company, Guaymas, state of Sonora, at a recent -meeting adopted plans for extensive enlargements and improvements to their plants.

They intend opening several new camPs in .the Sierra Madres, and will increase their logging capacities.

PHILLIPINE ISLANDS OPENING NEW MARKET

The Philippine Islands will invade the Americar{e.nit9ry with a new- product, according to report of ther Fhillipine Forestrv Service.

A w6od known as "Kalantas," very much similar to Spanish Cedar, will be produced in- quantities and sold largely for the manufacture of cigar,boxes.

(alantas is said to be so neaily like Spanish cedar in color texture and odor, that it is hard to tell them apart.

REDWOOD and FIR

WE CARRY A I.ARGE WHOLESALE STOCK AT OUR OAKLAND DISTRIBUTING YARDS WHICH ENABI FS US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDW(X)D AND FIR.

MR. FRANK CURRAN BACK FROM EASTERN TRIP

Mr. Frank Curran, Manager for the E. K. Wood Lumber Company at Los Angeles, fias returned from a months trip to the East.

Great Louisiana Hardwood Plant

Here is a view of the hardwood plant of The HillyerDeutsch-Edwards Lumber Company, of Oakdale, La., one of the largest and most modern hardwood sawmills in the United States. It is located on two trunk line railroads, and lying as it does on the westerly edge of Louisiana,'has a close haul, comparatively, toward the California market.

The sawmill is equipped with two band mills, and the output is about 80,000 feet of high grade hardwood lumber daily. Magnificent stocks of lumber are kept on hand to supply their trade, as may be judged by the great air drying yard shown in the picture. There is also a great white dressed and dry lum'ber shed of great storage capacity. There is no flooring plant in connection with this mill.

Considerable stocks are always on hand of white oak.

red oak, red gum, sap gum, magnolia, hickory, and cypress. They can be shipped in straight or mixed cars, and shipped direct to California over the Santa Fe.

The Hillyer-Deutsch-Edwards Company ,is one of the veteran hardwood manufacturing institutions of the TexasLouisiana territory,'having operated for many years in East Texas hardwoods before they bought their present great tract of timber from the Santa Fe Raiload, and built the big Oakdale mill.

J. B. Edwards, of Oakdale, is President and General Manager; F. L. Hillyer, well known San Antonio, Texas, retailer, is Vice President; Farrish Fuller is Assistant General l\{anager.

The firm is responsible and dependable to the fullest degree.

Plans and Progress

)Vhat Busy California Lumber Here and There Folks Are Talking About

F'OREST PROTECTION WEEK

Efforts to save the forests of the country will be commemorated during the week AprilT2-28,in accordance with the proclamation issued by President Harding on March 5. The proclamation calls attention to the importance of forest preservation to the industrial and individual welfare of nation, and points out that fires which are the results of carelessness or thoughtlessness do great damage, even threatening the timber supply and endangering the forest cover of the watersheds of rivers and streams that are used for navigation and irrigation. President Harding urges the governors of the various states to set the week apart and bring ab,out its proper observance in the schools, civic and other associations, by means of the press, and in all other proper ways.

It will be o,f ,interest to the California lumberman to know that in 1922 that there were 1978 forest fires in the state with a total acreage of 653,C@ acres of forest and brush land burned over. I4/o of the fires were cauded by lightening, while f36/ol were man caused'; the resulting damage:amounted to $648,000.00. The area under organized protection in the state is, 38,750,000 acres, while the area needing protection including'brush lands is 43,000,000 acres.

In wiiiing on Forest Protection Week, Charles H. Quinn, of the United States Forest says: "It is up to every American, young'and old, to cooperate heart and soul. Here in California let us help along the work of the Sierra Club, the "Save the Redwoods League" and the State Forester. Above all else, let us get firm hold of that central fact of

modern civilization that we must have more and better forest protection if we are to keep going ahead towards bigger and better achievements.

FIFIELD RETURNS FROM OIREGON TRIP

E. L. Fifield, well known San Francisco wholesaler and California representative of the Gerlinger Lumber Company of Portland, has returned to San Francisco,after a two weeks bttsiness trip calling on the Oregon mills. Mr. Fifield visited the Portland and Willamette Valley mills and also called at the Gerlinger mill at Dallas. He reports that the Oregon mills are very active and that the market rem,ains firm. On his way south, he spent a few days calling on the Sacramento trade.

CLARKSON MANAGER OF REDWOOD CITY YARD

$ill Clarkson, popular and well known lumber salesman of'''San Francisco, has been appointed manager of the Christensen Lumber Co. vard at Redwood Citv. Mr. Clarkson was formerly San -Francisco representative of the Christensen Lumber Co.

SCOVILLE LOCATES IN LOS ANGELES

Howard H. Scoville, well known and popular lum'berman of San Francisco, has moved to Los Angeles where he will be connected with the Los Angeles office'of the Paramino Lumber Co.

Happenings in Hoo-Ffoo Land

Doings and Sayings of Tom

ORANGE COUNTY CONCATENATION APRIL 21ST

Vice-gerant Snark W. D. Whitson of Santa Ana has announced that the Orange County District Hoo Hoo will hold a concat at the Elks Club at Anaheim the evening of April 21st.

Several members fro'm San Diego will attend and assist with the work, also Scrivenoter H. G. Larrick has issued an invitation to all Hoo Hoo in California to attend.

LOS ANGELES HOO HOO LUNCHEON APRIL sTH

Much fun was injected into the luncheon on this date, by Mr. Lou Fifer, of Seattle, who was appointed emergency chairman by the mem'bers. The dates had gotten mixed in some wav, and the chair was found to be empty when it was time to eat.

.PARSON" SIMPKIN STARTS ANOTHER SPEAKING TOUR

After a months rest, "Parson" Peter A. Simpkin, of Santa Monica, Supre,me Chaplain of Hoo-Hoo, left a few days ago for a ,speaking tour. He went from California io Denver for a conference, then to Kansas City to visit with Snark of the lJniverse Dickason, and then to the South where he will speak to Concatenations at Dallas, and Beaumont, Texas, and at Lake Charles, La. He will also address the annual convention of The Lumbermen's Association of 'fexas at Dallas on April 11th.

SAID 129 TO 2

Grab this one, vou Hoo-Hoo:

When the news popped in the daily press about the black cats that were discovered in the tomb of King Tut, in Egypt, it naturally set lots of Hoo-Hoo tongues agog.

In m,any parts of the country, according to reports, members of the C)rder made talks at Hoo-Hoo meetings, claiming the origin of H,oo-Hoo to have been in Egypt, as evidenced by these black cats.

But the best thing that happened was a wire that was sent by one of the old Cats, to one of the oldest Cats. No. 129 is an Ex-Snark of the Universe. and he lives in Texas. No. 2 is also an Ex'gnark, and he lives in Chicago.

When No. 129 read about the cats in King Tut's tomb, he sent a long wire to No. 2, which was substantiallynot verbatim-as follows:

"Suggest that you immediately get in touch with President Harding, and have him instruct Secretary of State Hughes to get after the Government of Egypt and secure from them the oldest of the Black Cats fiom King Tut's tom,b. Bring it to this country and bury it with the members of the House of Ancients in the Hoo-Hoo grove in the Redwoods. I suggest that they place it between vour grave and mine, with the head towards me, and the tail towards you, so that any time you take a notion you can turn over and repeat the Ritual."

How a Detroit Lumberman Capitalized on a New Office and Display Room

Did it ever occur to you to make the very premises of your plant the most eloquent advertising medium it is possible to obtain?

Many concerns forget that the most forceful advertisement of their product is right in their own hands-right in the,ir own front yard.

Here is a company sufficiently alert to sense a popular need and have exerted themselves to fill that need in a ,most effective manner.

The Restrick Lumber Company of Detroit have capitalized on a new main office building which is one of the'most attractive in the Middle West.

Why not, they asked when planning the new building, have the different woods and build,ing products demonstrated in a practicable, usable manni:r. That is just what this company has done.

When a builder or an architect mentions "clear oak flooring" or "No. 2 quarter-sawed," the client has only a very vague conception of what is meant.

Now Restrick reasoned that it would be a big help to the contractor and the builder if there would be a place-a permanent display-where they might easily show a customer the different materials and the different finishes.

Rigtrt there, in their own front yard the Restrick Lumber

E. L. FIFIELD

Californh Rqtrecotativc

GERLIIIGER tUilBtR ColilPAl{Y of Portland, Oregpn

Associate Manufacturerr and Wholesalers

..A GOOD LIVE CONCERN''

24 California Strcct Talcphonc San Francirco, Cal. Douglar 6553

O. F. FOUiOM, Special Reprerentative

GALI FORlI IA WH ITE

P;UL BUNYAN LATI{, sheathing and lath combined in one piece. A perfect bond for stucco. A solid job of eheathing. One leaa item of material to buy. Reduces cost.

Company has put across a capital advertising idea-and besides, have a beautiful, practical office.

The building is a modern adaptation of domestic old English architecture, with a thatched effect shingle roof. It has an art brick exterior and casement windows, with leaded glass overlooking the boulevard-one of Detroit's main thoroughfares. The interior, as suggested, provides ,not only for the main ,offices but artistically displays the many different woods and products and their finished appearance.

The next problem was to "sell the idea" to the trade. A special announcement in the form of an "extra bulletin" (a monthly Restrick publication) was prepared by the advertising department. The front cover carrying the message, urgently invited the architects, contractors, builders and other lumber buyers to come Saturday afternoon, March third.

Inside the Bulletin clever cartoons featured the 'main events. Colored chefs served roast young pigs; an orchestra and vaudeville entertainers provided amusement; big fat Havanas completed the perfection of a perfect' day.

"No speeches" in big glaring headlines, emphasized the absence of all tiresome "inspirational talks."

Then the day before the big party, a "Restrigrxln"printed and bearing a message like a telegram-went to the entire ,mailing list.

GllAs. t. RosE & Go.

WHOLESALE LINffiER

607 FLATTRON BLDG . SAN FRANCIITCO

WHEN YOU NEEIT,-

DOUGLASi FIR

REDWOOD

WHITE PINE

SUGAR PINE

california Representatives of ,r]* utt

YAUGHAN TUIIIBIR C(}.-P()RTLIII{D ORE.

Telephone Douglas 6l66

ANd SUGAR PIlIES

Building lumber and Finish. Factory Lumber. Patterrr Stock. Widc clears and uppers for drainbmr& and shelvittg. Siding and Moldings, [.ath and Shook.

"Largest Producers of California Pines"

The RED RIUER LUIUIBER G0.

Over 2O0,@0,0(X) fect ennually. Continuour year'rormd production

PAUL BUNYAN, hcrc of old-tinc luber cup fablea. Illuetratcd bok nailcd frco. Mcntion Califonia Luuber Mcrchut.

New Offices-Restrick Lumber Company-Detroit

Hundreds thronged the office and display rooms, enjoying, admiring and absorbing unconsciously the progressive sales spirit of the organization. The opening marked the culmination of thirty-nine successful years of lumber merchandising.

In the spring of 1884, Charles W. Restrick, possessing a few hundred dollars, the title to some vacant lots, a sympathetic helpful wife and an unlimited supply of determination, ventured boldly into the retail lumber game.

(Continued on Page 48.)

J. R. HAN I FY co.

(Continued From Page 47.)

Today-in the short span of thirty-nine years-the Restrick Lumber Company operates three well equipped yards -and one of the most complete mills in the State of Michigan.

No detail work is t,oo complicated and equipped as it is with the very best of modern wood working equipment, the needs of a large group of contractors and builders are a"bly met.

Success for Restrick's has not been accidental, with careful forethought the future has been planned. Each detail plotted and charted.

A large portion of the success may be attr'ibuted to consistent advertising.

In the early days "small readers" in the daily papers sufficed. But as business and the town grew and 'competition became more keen, more elaborate publicity was worked out.

Today an imposing campaign employing billboards, street car cards, newspaper display and timely direct-bymail literature, keeps Restrick's name ever before the public, insistently driving "home" the idea of "Lumber of Lasting Quality-it costs no more."

Employing such aggressive methods the future can but hold results gratifying as well as profitable, and to the Restrick organization a host of friends extend their hearty and sincerest congratulations.

And who savs there is no romance in business?

O'NEIL LUMBER CO. COMPLETES NEW SHED

The O'Neil Lumber Company at Pomona has just completed a large new shed at their Commercial St. yard.

Arranged for end piling, this shed will probably be used to store flooring, ceiling, etc.

MULLER VISITS FRESNO

C. W. Muller, of the Western States Lumber Company of San Francisco, was a Fresno visitor dur'ing the past week calling ,on the lurnber trade. He states that the business men and ranchers of the San Joaquin Valley were in a very happy mood as the result of the recent rains. Around the latter part of the month, Mr. Muller expects to leave for fhe Northwest on a business trip.

We will build yow kiln. Furnirhing Derignr, Conrtruction, Pipinsr Heating, Inrtallatiolrr complete. The Modern Dry Kitn ir a neceeeity and a profitable invectmeot.

824-966

515 Bryron Bldg. Lor Angclcr

L923 will be no different from other years. The amount of building done will depend very largely upon the efforts made to sellpeople buildings.

Up and Down the -ftt Jtate

LUMBERMEN'S CLUB OF SAN FRANCISCO

At the regular weekly meeting of the Lumbermen's Club of San Francisco, held at the Palace Hotel on April 9, Mr. C. L. Hill of San Francisco, in charge of the Office of Forest Products, U. S. Forest Service, gave an interesting and instructive talk on "Lumber Research in Relation to the Lumber Salesman." Mr. Hill gave a short account of the Forest Service Products Labratory at Madison, Wisconsin, and the work that they are doing on lumber research ; he stated that over a half million tests on all species of economic importance have been made at the Madison Labratory. He also spoke on the report of the Building Code Committee by the Department of Commerce and referred to the attacks and prejudices that are being made against the use of woods. In referring to the Lumber Standardization work being carried on under the direction of Secretary Hoover, he said that this standardization is necessary if we expected to compete with the other materials used for construction purposes. He also spoke on the characteristics of woods; the air drying 'and kiln drying of lumber r,r'ith especial attention being called to the work accomplished with the drying of doiglas fir, redwood, and California vvhite and sugar pine; the research work carried on by some of the large lumber companies; and the uses to which lumber of short dimensions can be put to eliminate this waste at the mills. Mr. Hill stated that the lumber salesman of the future should be thoroughly familiar rvith the physical characteristics of woods; how

lum'ber can be used to the best advantage; and the necessity of obtaining these figures and information that research provides.

A. J. RUSSELL VTSTTS SAN JOAQUTN VALLEY

A. J. Russell, of the Santa Fe Lumber Co., San Francisco, is spending a few days in the San Joaquin Valley attending to busiriess matters. He will also attend the meeting of the San Joaquin Valley Lumbermen's Club at Fresno on April 14.

HEALEY TO REPRESENT J. R. HANTFY & CO.

L. E. Healey, formerly manager of the Sunset Lumber Company yard at Sacramento, is now connected with J. R. Hanify & Co. of San Francisco and will represent this concern in the Sacramento and San Joaquin Valleys. Mr. Healey has been connected with the lumber business .for a good many years and is well known by the lumberman ,of Northern California.

CHAS. H. LAW IS CALIFORNIA VISITOR

Mr. Chas. H. Law, Secretary Treasurer of the J. W. Wells Lumber Company, Menominee M,ichigan, has been a visitor in Los Angeles, San Francisco and other parts of the state the past month.

Mr. Law is looking over coast.

The J. W. Wells Lumber hardwood manufacturers in

FACTS

the hardwood situation on the Company is one of the largest northern Michigan.

than one thousand mills are

out the facts which positioely determines the supremacy of Moore Dry Kilns. These mills are of dioersified size including the mammoth, medium snd smaller mills u]rcre eoery forest product is se,asoned accurately and accor:ding to specificafions.

Therc rs no delay, there is no waste in the operation and maintenance of a Moore Dry Kiln.' They are build,ed for each indioidual requirentent o,nd in eoery instaflce perforrn their utorh successfully. If your present method rs nof safrsfcctory, if it does not enable you to tneet cornpetition, if cost of production is high or if you are constantly disturbed, about

increased uolurne, then it uill pay you to urite us. We will gladly adoise you and without obligation.. Our seroice ds at your cotnrnand. We place at your disposal the resources of the largest and oldest coneerrl. in the oorld, deooted exclusioely to building hilns for seasoning eoery forest product. Wfite to office nearest you.

nfiORE

nout rYt eguipped with Moore Dry Kilns and operating daily uith greater economy qnd producing better seasoned lumber than euer before. This is eaidence of drying

WANT AD and FOR SALE AD DEPT.

This space is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.

WANTED-OFFICE MAN

Man with local experience wanted for general office and counter work in Los-Angeles yard. Musi be familiar with billing and general office, and know lumber. Answer giving experience, etc. A B, care California Lumber Merchant.

WANTED POSITION

Wholesale or retail, by lumberman of 15 years experience in Pacific Coast woods : thoroughly capable in all lines both wholesale and retail as buyer or sales manager. Address G. R.. care California Lumber Merchant.

CALIFORNIA LUMBER MERCHANT INVADES NEW TERRITORY

Here is a letter just received by our San Francisco office: "Dear Mr. Martin:

Please send your interesting paper for one year to my friend and bill to me'

I\{R. orro FRESE, Care of American Peruvian Commercial Co' Iquitos, Peru.

The above was received from Mr. R. C. Jones of the Van Arsdale-Harris Lumber Company, San Francisco. What could be nicer?

Many

POSITION WANTED as manager in retail lumber yard, by middle aged man with 15 years experience as manager in Nebraska retail lumber yard. Wou-ld accept posltfun as assistant manager with chances of promotion to manager. Prefer South-ern California. Can give best of references.

Address L. C. Challburg, Orleans, Nebraska.

Merchants Have

Don't let this idea slip from your consciousness for a sinAle minute: YOUR job in 1923 is to create sentiment in Your communitlr for MORE ANd BETTER BUILDINGS.

DIVIDENDS

To Property Outners:

DO YOU KNOW that our companies hold cash resources of over $30,000,000.00 as security back of their policies and that every dollar of this amount belongs to the policy holders?

DO YOU KNOW that the co-operation between these companies and their policyholders has enabled them to return to their policyholders over $50,000,000.00 in cash dividends and savings on their insurance premiums?

"DO YOU KNOW that in addition to direct savings on their insurance premiums our competition has caused a reduction of from twenty five to fifty percent in the insurance rates of its home and adjoining States".?

DO YOU KNOW that it makes no difference to our policy holders whether the rates are high or low? High rates merely result in a larger proportion of the premium being returned to the policyholder as a dividend on the expiration of the policy.

DO YOU KNOW that all insurance is necessarily the co-operation of ,each policyholder in sharing the losses of every other policyholder; but that our companies are also co-operative in distributing to policyholders the full benefits of fire protection?

The above results have been accomplished by selecting careful policyholders who are willing to co-operate with the rest-of us in doing all possible to reduce fire waste.

Venetian Red Roo{s

Three colors and fifteen distinctive designs. Venetian red, sage green and grey. Far more attractive ani less costly than painted woode,l shingles.

Tylo-Red and Tylo-Green are made of the same materials in roll roofing. Good-looking and inexpensive

Our Home Builders Seruice Department wi// aduise 1ou regarding an! u)ater-proo-fng, painting or roofng problem