Stands alone among wallboards because itis usood throughout (not paper)
If you believe in the beauty, durability and permanency of wood-stock Cornell and be. assured of serving your trade with these oualities CORNELL
One that stands for Action, Satisfaction and Modern Menchandising. ASK THESE MEN WHAT IT MEANS TO THEM AND THEIR BUSINESS:
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lq1n611-Qross-Deacon
Sterling-Pudfield
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J. Dean Prescott
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Will Landrum
Charlie Bird
Fred Conner
Earl Minton
Gus Russell
Diamond Match Company
They and Hundreds of other Modern Building Material Merchants recommend, indorse and apply the Photographic Building Senrice
-Advertising Copy and Business Helpr created and furnished by-
Organized by Lumbermen; Operated by Lumbermen; In the interest of Lumbermen of the Southern States including California
Maintaining an office in California
Strictly a non-profit mahing organization, returning all savings to its policy-holders. Amply protected by reserves, surpluq and excess insurance against large losses. Affords full protection under California laws with lowest obtainable net premium cost.
TNQUIRTES CORDIALLY SOLICITED
GEO. R. CHRISTIE, General Manager
Subecription Price,02.00 per Yqr. Singlc Copiee, 25 ccntc each. LOS ANGELES, CAL., JULY |, 1922
, In prerenting the firrt ircue of THE CALIFORNLA /UUnanUn MERCHANT to the hmber trade of Californian I'{*" feel comi'g oyer u! the rame dirposition to ofier up a I prayer for guidance that the colored gentleman from Mirf eiirippi did, whore Iart dollar trvar on the f,oor, and vrho iqt HAD to ','make a paut'.
(He rattled the pair of 'Migircippi Marbler" agfirt,hir ear' and rolling hir eyer, raid: "De good book rayr-'Oh Lawd, hep me to DO rigH-but Ah ray-J96 Lawd, hep ' me to GET right'.'.
It ir with rornething of e feelbg of hurnility that we offcr r nerchandising publication to the lumber trade of a commonwealth that her done more to rell the world op the dilect and practical value of advcrtiring and rnerchandiring than bar any other epot on God'e footetool.
Yet the fact that Cdifornia HAS made the burinec world bow dorva and wonhip at tf,e rhrine of intensified publicity u a creator of human DEMAND, ir one of the powerful and fundamentd funpuber that har urgd ur to create a California lumber magazinc.
In May, 1921, the writer come to Cdifortria ar the guert of The Wertern Retail Lumbennen's Agociation and talked to a rplendid gatbering at Fnesno on the rubject of "Modern Merchandiring for thc Lumber Dede/'. The intengc intercrt maniferted in the rubjcct, and the keen diveneee of the dealers to the problemr of better rerving of thcir tradc, made a profound inrpreuion.
Jurt ar for sevcral yearr powerful lunbermen have bedn urging ue to inctall a mercbandiring Imber journd in the Pacffic Northwert, to preach thc Gorpcl of Creating Burinerc to that teritory, so for the past ycer good friende in CaIifonria have been talking to ur about a Cdifornia paper.
We debated the matter with ourrelver for monthr.
One day we picked up a copy of The Ladier' Home Journal and rtared at a page of colored advertiring.
At th€ top rvar the picture of a luccious looking rhort-cake.
Below the rhort cakc w!3 a faccimilc of a check medc to The Cu*ir Publirhing Company for elcven thourand dollan.
And rmder that were jurt a few wordr that read like tlhir:
"We paid The Curtic Publirhing Company $11'0OO for the privilege of telling tte houeewiver of America how to neke thir wonderful peach ehort-cake." Under that war tbc recipe for the peach rhort-cake. $9n the rignature of Sc Cclifotrir Peach Gruwtrr' Alrocilhn.
An advertiring cnthud$t-almott fanetic-that advertlxncnt took our brcath away. No other bar ever impre*cd rlr lrtr ar much.
And we raid: "Good Lord! Think of the VISION, and C(ruRAGE of men who can advertire like that! Sur,cly there murt be a wonderful field for a merchandieing lunbcr journal in a rtate where tbe fanners have ruch magnificent faith and underetanding of the busineeg of CREATING DEMAND."
Because we believe firmly in the philorophy pf the old colored preacher, and have been expormding that philorophy for many ycan. Hc was preaching on t{re rubject of ttPraye/t, and he raid:
"Ah find tat whcn Ah ark de Lawd to aend me a tuhkey, Ah don't git it; but when Ah alk dc Lawd to SEND ME OUT AFTAH A TUHKEY-AH GITS IT.''
And that profound and impregnable philosophy ir roDGthing that thc tumber indrutry of th;" nation har been very rlow to leanr.
More than nine yean ago wc began preaching to thc lumber the Gorpel of Merchandiring.
Atthat time not a ringle voice was being raired in the fidd of jorurr'lirm to induce the lumberman to CREATE burinsr.
Since that time a great change has taken place, and, wbilc the indurtry as a whole can offer no comparironr to the Cdifornia peach growcrs urho paid eleven thourand dollarr to nrn one rhort-cake recipe-poue*ing the virion and thc courage to KNO\il that theld get it back with intencrt:' still itH.AS rwakened fron ocean to ocean and har tikcn up to some extent the busineu of making people DESIRE thore things which their products will build.
We believe that it ir jurt at nscerrary to creatc MARKETS for lumber, ar it ir to make lunrber.
We believe that tbe proeperity of the lumber indurtry dependr upon the efrortc of the lumbennen to induce people to invest their money in necerary and ureful buildin$, rather than in lerr vduable ttingr.
And we believe that the more ways we rhow people for USING buildins materialr, and the more rkillfully and impre*ively we bring thore thinge to their attentionr the mort of there materialr they will buy.
We bclievc tbd tihe retail lunberman is the cu*odian of r grcat trurt. Thrt b porition b in redity a rtewaidrbip, ro gteat are bir pordbilitier for good in hir community.
.And we deligbt to declare that a great number of retailcn the countr5r ovcr are ver5r much alive to the bigneer of thcir profegeion, and enthuciastic in their efiortr to improve tteh rerwice.
California ir very fo. hmate in its retail lurnber citizenrhip. Takcn ar a whole, the xetail lumberrnen of California UY
An the wl of the lumber and shingle marketr of rhowr just one thing-STRENGTH.
The fornia wood and White Pine folks in Calionel. Redwood ir probably the today, from a market standpoint. Suiar in fine demand, and very optimiatic.
With the exception of Redwood, no specieq however, har had quite ar wild a demand in June ar in May.
In general lumber conruming territory the imppnding freight rate reduction undoubtedly had much to do with thie, particularly cutting down thc demand for tranritr, and materially afiecting the dcmand for all materials.
The
Gome reportr of a lumber market
From not quite war three weekr ago, but rtill rtrong. 'ert Coart Lumbermen's Association rhow that orderr are ctiU in greater volume than either production or rhipments, although the gap ir not ar great ar it recently war. Still, the rituation with the Fir folkr ia mrshty rttong, and reportr from tte Northurert ehow that the millr are running to their uknost capacity, and endeavorr ate being generally made to increase the produstion above itr prerent very high level.
Rcd Cedar Shinglee are "ritting pdty'', and the mills hevc their backe pretty rtift. The eartern demand har revivcd a little after a chort lull. Cdifornia ir buying strongly, and the touch between the California markct and the ehinglc millr rhorw rtrength on tbc producerrt end.
The reportr of the Southem Pine Asrociation show that the demand for Southern Pine haa dropped considerably from the level of June 6rct. Two #eekr ago the dernand dropped conaiderably below production, but the next report rhowed the level of demand above production but with rhipnentr romewhat in exceu of demand.
Every producing territory in the whole United Stater reportr relling more lumber and rhinglee in June than it made.
given to their communitier unusually clean, modern, and attractive placer of businerc.
There are fewer old, drab, sad-looking lumber yardr in California than in any other state that we know of.
And the retailers of the State are uniformly progresrive, and in the large majority are eager arid anxiour to carry on their busines along the begt and most modern liner.
There ir nearly as much timber rtanding in California ar there is in Washinglonr with about one-third of the production of that rtate.
The rawmill indurtry of California rhould develop as fast ar in Oregon, and farter by far than in any other state. The population of California is growing by leapr and boundr, futniehirng a constantly gteater lumber conruming narket.
So we believe that there ir a wonderful opportunity for THE C.A,UFORNIA LUMBER MERCHANT.
It will cater to errcry didrict of California' and to every branch of the indurtry.
To the dealerr it will fumish the latert newr and marketl and will reek to help tbem with their advertiring, their aell' ing, their rervhe, equipmentr etc.
The California market ir romiwhat "lpotted". For the part two weeks the demand from north of Bakerrfield has been Conriderably rlower for northwertern productr, t'han it had been for reveral weekr previour. Since thir territory urer a laqge proportoin of rail etock, the freight reduction probably war having ite efrect. Tramitr werc particularly hard to rell. Some rurprire war expnarred that the millr in the north held ro fimr when the dennnd in Northern California war romewhat light, forgcttbg that thc gcneral martet war taking more than the millr could cut, ro that a tempoiary lull in a single territory had no effect on pricer.
Southern California ir buyiirg rtrongly !! eyerr ttere being practically no differ.ence between the marlct thL part wc€kt and the early part of Jrme, either in RGd*d or Fir ralcr. Both rail and cargo rtock ir rnoving frccln and thc rhinglp m.arket is continuing v€ry active.
It ir probable that therc will bc a brisk demand thlo€hout California through ttc cntirc rumrner. Rcportr frcm the San Joaquin Valley and the,Sacramento Valley indlcatc that building operationr are planned on evcry hand, eveqr rort of building activity being ro afrected, and with the new freight rates in efrect, July rhould rce a mogt active rnarlet throughout tlre rtate.
It will print the newr of the millr, and wiII rcek to wirelv exploit to the world the great'forcrte of the etate, and itr tin$er producta generally.
It iliU endeavor to act as the vehicle for the tranrportation of lumber newl and idear to and from every part of California, and every divirion of the indu*ry.
It will endeavor to rpread the Gorpel of co-operation, and believes there ir mrtch need for that wott in Californie. It believer in a$ocirtion activities-in men getting togettcr to help one another to the qrd trbrt the public may be tbc bctter served.
It will practically and fearleoly handle all eubiecb that arire affecting the lumber induetry of Cafifornia.
It will cater to no particular part of California, but will work to give all partr of the rtate equal reprerentation in itr columnr.
It will work in every way for the bert interertr of thc Iumber indurtry in the whole etate.
And we will particularly try to invert thc lrunber with the cnthuriarm that wc fcel for it"with tbc that we ree in it, and with the halo that thc titlc Builderc of the Nation'' confen upon it.
Since ever5r iscue of TFIE CAUFIORNIA LUMBER MERCHANT will carrfr a messag€ to the retail lumbermen of California concerning the variorn fundamentalr that go to nake up what is called llflodern Merchandiring, it may be srise to outline in advance these eubjects
We hold ttrat the primary job of the Modern Building Merchant ir to do the BUILDING THINKING for his com. munity. Tberefore we will dilcuss the variour phases of building thinking, o'r COMMERCIAL IMAGINATION, ar it is frequcntly called.
We believe that a buriners ie frequently judged bv itr g€o€ral appearance, and that raush of itr efiectiveners in public aen'ice depcndr upon itr equipmenL Theref,ore we will have much to ray about the EQUIPMENT of the hmrber dealer.
He murt do their planniniy for them, frnbh them with their building PI-ANS of the nort practical, attractive and ratirfactory character. Therefore we will diecrrlc the uro of PLANS and PIAN SERVICE.
He must profierly dirptay his goodr to dernonstrate thGir USES, becarre peoplc buy buildi"s materiab, not to HAVE THEII{, bqt becaue of what they will BUILD and DO. So we will discusc dirplay and eervice departmentr for retail hunbe'frnen"
We be,lieve ttat a dealer ".tr"t propedy retve hir trade rnrlece he KNOWS hir trade, peruonally and intimately. Therefore we will dircuss the PERSONAL EQU^A,TION in burinece, the art of making friendq and the vdue of friendrhip ability in $Uing building material.
We how that a dealer cannot properly SUPPLY his trade with their building niedr rmtil he Lnowc what tlroce needb ARE. Therefore we will discrsr PROSPECT USTS by whicb the retailer keepa track of the buitding NECESSITIES of hir lctling territory.
If a merchant har the ability, and the equipment, and knorv:r his people and their building needq there is another very poyrcrful requirement He rnurt ADVISE THEIVI OF HIS WELINGNESS AND ABILITY AND EQUIPilIENT for lpplyrng thos€ need3. Therefore we will discrns retail dealer PUBLICITY and ADVERTISING.
And when he has tlrcm ALL, he hrs rtill to make the connec{ing link between necessity and desire on ooc hand, arrd frdfillment on the ot[er. Therefore we will dircusr SALESMANSHIP-Ihe moat interesting su'biect on earth ncxt to the atudy of God and Man.
We believe that the REAL ber deder b to intelligently and FATHER the building bucinerc in it ir HIS job to ree that every family in together erdtable with their pocsecoionE, are HOUSED and ratisfactory way posible.
So we will diecrrs every phase of thir opportunity. It ir a rvondcrful rtrdy, this bainerr of rupplyins the buitding needs and tbe HOMES of thir nation, and it ir a hrsircss that doem't 'jurt happen"" It hac to be planned and executed, and itt succe$ depends upon the quality and quantity of the planning and the execrtion.
The building nerchant ir either one of two thingt. He ir eitber the greeteet blersing hir com,rmrnity knorm in a burbe$ wey, or he ir a great detrfun€nt to that conmrnity.
And the wayr and mcant by which f,g 3hrtt bcttd serve hir comnr"qity, hir hginecr, arrd hir indutry, arc t'lre thitrg" that rhatl be thororryhly investieated and dirurrcd in thge colurnno in evqry irsge "fiorn ngtw oor,t ar the colored ge4t taid when he arrived in the ..Pen', and they arked hin how long he was going to stay.
We {ery9 Jo print the lumber news from every dis- trict of Califomia, and solicit t'he arsistance of the trade in eo doing.
Pleare cend ur io *y lumber newr of California, including: New mills, New yards, Changer of ownerrhip, Changes of management, Improvementr of interest, ' Announcementr of meetingr, Picturer of interert, Advertising or relling carnpaignr, Merchandiring idear that created buriner, New concerru, New officere, Newr of t'he salemen, And anything elie of interest to the lumber indur try of California.
Your assistance will be much appreciated.
The only difference between a RUT and a GRAVE rs the DEPTH
Bv
The other day I went into a place of buriners to call on its manager. The place war modern, interesting, attractive. Signs of industry were ever5rwhere. The first impression was splendid.
At the door sat a young woman with an "Information" sign at her elbow. She looked me oyer as I asked for the High Mosul. There wa8 no welcome in her glance. When assured that the head of the house was really the person I wanted to 8ee, she frowned with emphasia, slapped the tphone attachment over lrer head, pushed a button, waited a few moments, pulled the headpeace off, fung it from her with dirdain, turned her back to renew her desk work, and from the corner of her mouth came the information, Srudgingly giventtHett not in."
No more. Not a word ag to where he was, when he would be in, wouldntt I see someone else, what could they do for me, or a thing. Just plain, frank diecourtery.
I was amus€d. I had seen the type before. And as I wondered how little the firm must think of the art of raleamanship to expoae its callers to so rude a "point of contacCt with the firm, the manager came in'
He war courteous, business-like, friendlyr-all right'
And I wished that I knew him well enough to hale uttered before leaviog, " few thoughta on ralesmanship, with the "point of contact" as a text.
Mr. Burinegr Man, regardless of how la4ge or how small your burineos may be, what line yo.t "". in, or whal you are trying to arccomplirh, lirten to this:
STUDY THE POINT OF CONTACT BETWEEN YOUR BUSINESS AND YOUR CALLERS.
DON'T overlook that point. The person who meets your callers FIRST is one of the mort importattt pe"toos in your entire organization. If yorr will stop to think, you willquickly realize the high value of FIRSTIMPRESSIONS; ani the first impression your business gives the cdler, is through the first person who addresses him.
And the more your 8uccess dependa upon its standing with the publict the more nqcessary is it that the right person form your "point of contact".
In the modern building store, for inrtance, the man who meets the trade at the door is decidedly more able to help and hurt the concern, than is the manager in the back ofiice. MUCH more ao.
ft i"t it over. Is the person who enters your place of business-regardlegs of where or what it is-smart enough to make the caller ree that he is welcome, and to put him at hig ease?
Your "point of contact" should have just one thing in view: TO MAKE THE CALLER FEEL THAT HE IS A GUEST IN YOUR PLACE.
It makes no difrerence whether he is a big prospective clie,nt, or just a bill collector. He should be treated the same way.
And if your "point of contacttt makes the caller glad that he tame, he has rendered your business a valuable senrice.
R"r6 ol ..-- \+^^ ed j.,^",* C"-Jlrt-^,V"dr{hrz.)
Here it is. The first check received by the new California Lumber Merchant.
We just HAD to send it down and have it's picture taken, so that we could show the folks that we DO get real money foi this paper-even before there has been a paper. It eame from Mr. R. C. Merryman, Consolidated Realty Building, Los Angeles.
And thereby hangs a tale-a coincidence possibly worthy of mention.
Many years ago R. C. Merryman was a big sawmill operator. in Marinette, Wisconsin. Ile owned two sawmills, the R. W. Merryman Irumber Company, and the Merryman Manufacturing Company, which for many years eonverted. that wonderful northern white pine into commerci'al lumber
The civilized world is sick at heart at the details of that nameless horror perpetrated in Williamson Cou:rty, Illinois. It is too fearful, too savage, too demoniac to d.escribe. 'What to do ? Simple enough. Just put a big tent over the entire community, stufr up all the chinks, and turn on the gas.
Earbor Shingle Company, recently President of the Shingle $ranch, and acknowledged one of the most far-sighted and aggressive men in the Red Cedar Shingle business, has been a California visitor for the past two weeks, stopping at San Francisco and then at Los Angeles. Ile d.rove down from $berdeen with his family. THE CAIJII'ORNIA IJUMBER UERCHANT knows Ernest Miller well, and honors him as few men. He is one of the greatest advocates of quality shingles in the business.
And one day in summer a red headed, freckle-faced. kid hit R. C. Merryman for a job during vacation, to plck up some cash. He got it. He tailed down the hand set trimmer that summer for g0 cents a day.
Today ho is the publisher of the California l_.rumber Merchant. Ee got the first pay check of his life from R. C. Merryman. Twenty-five years later he got the ffrst check for his new California lumber paper from the same gentleman.
Shortly after he got that pay check the red headed kid moved with his family to Texas. Not lorrg after that R. C. Merryman c&me to California. He is citrus grower ancl big redwood timber owner in this state, and interested in various industrial enterprises in many places. The coincidence pleases us very much.
Allen W. Clark, of St. Louis, famous as the greatest paint booster on earth, and chairman of the most successful mer. chandising campaign ever eonducted. for a building material, The National Clean-Up and Paint-Up Campaign, is a California visitor.
Accompanied by Mrs. Clark, he has visited a week in I-ros Angeles, will spend a week in San Francisco, and then goes north, stopping at the leading cities, and home by way'of Canadian Rockies. He spoke to the Paint Club in Los Angeles, and will do the same with the paint people alons his route.
He was a rvelcomp caller at the office of TIIE CAITIFOR. NIA LUMBER MERCHANT, with whose publisher he has worked in elose co-operation for many years, boosting paint to the lumber trad.e.
The TEXT ofthis issue shall be:"The God of Heaven He and we, His children, shall will prosper us, arise and build".
(Nehemiah, 1l-20)
The personnel of TEE CAIJFORNIA LITMBER MERCHANT is not complete, and will probably not be for several weeks to come.
$re will &nnounce a gentleman who will lnanege the San fransisco offiee of this jounal in both an editorial and business capacity.
This jorunal will also open a business ofrice in the Pacific Northwest, probably in Portland, within the nert sirfy days.
Mr. S. O. Krantz is the active Monagiug Editor of this journal,
LUMBEB $TIIJ POUR,S IIITO t. A. IIAR,BOR, Compilations just completed by Henry Riddiford, secretary of the Lumbermen's Exchange, reveal that for the ffrst quarter of the present year the forest products received at Los Angeles were measured. as follows:
I-,umber, 799,332,932 feet; lath, +8,147,867 pieces; shingles, 40,254,600 pieces; shakes, 431,408 ; ties, 160,196; posts, 1000; poles and piles, 337,628 linear feet; an equivalent, in the aggregate, of 227,362,776 troard feet of lumber.
Receipts from the Atlantic coast were 74,000 feet, consisting of various grades and species of hardwoods.
making his home in Los Angeles.-. DIr. Krantz is a vetera'l journalist, and lumber writer. Ife wag for years in the editorial departnent of The Portland Oregonia,rq at Portland. For a year he was manager of the Industrial Service Department at the University of Oregon, at Eugene, Oregon Later he became Ad.vertising Manager for the lVest Coast tumbernen's Association, at Seattle, which positioh he left at the end of two yea,rs to become Pacific Coast Ma'nag'en for The Gulf Coast L-umberman, of Houston, maintaining ofrices in Portland. Ee resigaei[ that position June lst, transferring to TEE CAIJFOBIIIII' LIIUBEB MEBCIIANT and moving to Los Angeles.
A. lI. Thackaberry, for o number of years Girculation Manager for The Gulf Coaet Lunberman, at Eourtoq holdr that sa,me position on this psper.
Receipts from British Colrrmbia were 2,693,518 feet of lumber, 11,019,500 lath and a829,000 shingles, the equivalent of 5,180,318 board feet.
Hardwood imports were: From Guatemala, 105,620 feet; from the Philippine Island.s, 110,870 feet; from Japan, 635.620 feet.'The grand total of all these reaeipts for the first quar. ter is 227,469,144 board feet.
While ffgures are not c6mplete, it is apparent that the lumtrer reeeipts at Los Angelee Harbor for the second quar' ter, just ended, exceeded those of the first quarter.
1.
2.
3.
All California Pine.
Not a combination of woods. Made of eelected material by rkilL ed men, under etrict ruperoirion, and with frequent inrpectionr in the proceser of manufacture.
Put together with straight-grained oak doweh anil waterproof glue.
Will not check or rplit. Leor liable to warp than {oors of otrher woods.
Fewer coatr of paint or enamel necessarlri taking p"ints and enar els with ruperior recultr.
Paneh, all California Pine, 3/e",3ply laminated rotary cut veneer. Sanded and ready for finbher.
ALL LONG.BELL. DOORS BEAR THE TRADE.MARK-LONG.BELL CALIFORNIA
FIVE CROSS PANEI. A beautiful 5-panel door. Solid No. I quality California Pine Stilea and Rails and 3-ply rotary cut California Pinc panele.
California lumbermen are well organized. Apparently they believe in association effort. With more than half a dozen wide-awake retailers' associations functioning successfully in the state, it is estimated that nearly every retail lumber merchant in California belongs to at least one association.
The various retail associations are confined to districts or localities, their geographical limitations being fixed by natural circumstances such as mountain ranges or dissimilarity of interests or industries.
But when it comes to problems affecting the state at large these associations work har{noniously together.
Several of these local associations represent great empires in themselves, sueh as the San Joaquin Valley Association, for example. There will always be room for these local associations, for the interests of dealers in the central part of the state may differ, in many particulars, from the interests of dealers in the extreme northern or extreme southern part of the state. At the same time most of the intliviclubl members of the distriet associations responded enthusiastically to the call for a state association when that movement was launched a year ago. They could see the practicability of having a separate organization, covering the entire state, functioning on questions of state-wide interest.
The San Joaquin Vailey lrumbermen's Club embraces practically all the territory that its name indicates. A big percentage of the retail yards in that teruitory are ineluded in the membership.
J. C. Ferger of Fresno is the president; Frank Frane of Reedley vice president; Frank F. Minard of Fresno seeretary, and J. G. Martin of Fresno treasurer.
One of the pioneer lumbermen's organizations of California and also one of the most active is the Douglas Fir Club of San Francisco. It is composed. of wholesale dealers in the Bav district, some of them representing northern mill c'onneetions and others being independent operators. They meet every Tuesdav for luneh. While these meetings are informal,.they usually brinq forth some interesting discussions afrecting the fir market.
The members of this club have done much to promote the uses and distribution o{ Douglas fir.
The present officers are W. C. Ball of Charles R. McCormick & Co., president: A. B. Johnson of the A. B. Johnson Irumber Co., vice president, and Frank Paramino of the trYank Paramino Lumber Co., secretary.
Another very active and progressive association is that of the Southern California Retail Lumber Dealers. Much of the suceess of this organization is due to the aetivity of F. L. Morgan, the veteran seeretary-treasurer, who probably is aequainted personally with more retail lumbermen in Southern California than any other inilividual in the state.
The other officers, for the present year' are 'W. T. Davies of Pasadena, president, and C. W. j)inkerton of Whittier, viee president. At the last eonvention A. C. Bowers of Santa A.a, the retiring president, wa{ elected president emeritus.
The Central California retailers have a elub of their own of vrhich B. R. Duvall of Ripon is president. They meet informelly about once a month for lunch or dinner at one
of the cities embraced. in their tenitory, talk over business conditions and subjects of mutual interest. H. S. FuIIer of Lodi is the secretary.
Another informal organization is that maintained by the Orange County retailers. Thoy have a lunch about once a month and usually have some well informed speaker tell them something interesting and. instructive. C. W. Pinkerton of 'Whittier is the President.
One of the most active organizations of the state is the I-.,umbermen's Exchange of l-ros Angeles, comprising a group of the largest retail dealers in that city. Ilenry S. Patten is the presid.ent, E. F. Ganahl vice president; R. L. Cuzner treasurer and Henry Riclcliford seeretary. Mr. Riddiford's office is the headquarters for information on lumber activities for the entire Los Angeles district. He is one of the best informed persons on the subjeet of lumber affairs in Southern California. And one fine thing about him is that his information always is cheerfully given.
Direct steamship serviee between Coos Bay, Oregon and. I-.,os Angeles Harbor now is regularly.maintained by the Coos Bay'Lumber Company, of which C. A. Smith is the founder and active head. Three vessels will be employed. The first one of these unloaded early in June. Mr. Smith himself came here to look after her.
With its big mills on Coos Bay operating steadily, the company expeets to produce enough lumber to supply its distributing yards at Oakland as well as the trade in Southern California.
The first announcement of the coming annual meeting of The Concatenetated Order of Hoo-IIoo com€s from Supreme Secretary-Treasurer H. R, Isherwood, of St. Irouis.
The dates are normally the 8th, 9th and 10th of September, but because of the fact that this year the 10th falls on Sunday, the meeting will take place September ?th, 8th and 9th instead.
The Hote1 Statler, Detroit, Michigan. Mr. Isherwood calls op the California contingent to get ready.
J Ot. of the attractive exhibits at the reeent conclave of ffiiners in San Francisco was a redwood bungalow near the fivic center. It was built of redwood throughout, the roof teing of redwood shingles, and offered a forceful demonstration of the utility of this wood. The exhibit was arrangecl by the California Redwood Manufacturers' association.
There may be a differenee, you see.
A certain man, discussing adyertising, remarkecl that he advertised for a wife, and got one. But within a month they had separated. and sued for a divorce. Heogr willing to admit that advertising brought him resuffi,Jbut there was much question in his mind as to whether it Baid: i
Efrective July first, there becom.es efrective throughout the United States a so-called l0/o rcduetion in general freight rates.
'We say "so-called." because there are so many ramifications to the proposition that it is NOT a reduetion frofr, present existing freight rates as a whole, as we shall explain tersely: '
When the Governuent took over the railroad.s. it boostetl freight mtes 25/o.
'When the owners took the railroads back, they were grarited a general increase efrective Aogu*t 26th, 1920, ranging from 25/o to 40/o.
On May 76t}., 1922, the Interstate Commerce Commission ordered a l0/o reduction in freight rates, 'WfTII TIIE EXCEPTION OF SUCH R,ATES AS HA\TE BEEN REDUCED SINCE TEE AUGUST'26Ih, 1920, R,ATES WENT INTO EFX'ECT.
At'd. since almost nunberless reduetions in forest product rates,from the high tide rates created on August 26th, 1920, have been granted, the new order creates somdthing of a chaotic thing to get hokl of. There have been many l0/o reductions. There have been reductions amounting to more than 10/o in some districts.
'Where there have been NO red.uctions, the straight 10lo will be taken ofr by the new tarifrs. 'Where there have been red.uctions less than L0/o, they will be reduced enough to make the total l0/o. 'What will be done. where the reductions are more than I0/s abeady, no one has said. It is safe to say they will remain stationary, since there is little chance of this order bringing about any INCREASES.
This red.uction will epply to INTRASTATE as well as INTERSTATE business. The carriers in California have already met with the California Railroad Commission and agreed to make the same red.uctions inside the state as are made interstate. This procedure wili be followecl in all producing states, unquestionably. Some of them may growl, but they will have to follow suit. Precedent and the United States Supreme Court have already passed. on that phase of the situation.
A table produced herewith, gives the rates fron the Northwest to California points before and after the reduction. Please note particularly the rates from Portland to Los Angeles territory. The carriers reduced the shingle rate fron the Northwest to Southern California in May, the
ney rates beginning just south of Bakerqffeld, making the shingle rate the same as the lumber rati:. The previous shingle rate was ?9 from Seattle arLd, 72 from Portland. From the middle of May until the last tlay of June the shingle rate has been 7212 from Seattle, anct 65|f fron Portland, to Southern California, the same as the lumber rate between the sane points. These ratee wbre put in voluntarily by the earriers
The 10/o red.uction 4akee the'frimber iate from Seattle to Southern California 65, and from Portlancl 59. But the shingle rate has already been red.uced almost LI/o, and,under the ruling of the I. C. C. the shingle rate will be reduced only LD/o from its previous level, which would make the shingle rate after July ffrst as follows: Portland to I-ros Angeles, former rate72, new rate 65; Seattle to Iros Angelee, former rate 79, new rate 71. The clifrerential between the shingle rate and the lumber rate between these points would therefore be almost wholly restored. 'Whether the carriers will see fit to again reduce the shingle rate to the lumber rate level remains to be seen.
(It is worthy of note that the I. C. C. recently heltl in a case brought by the shingle manufacturers of the Northwest that the shingle rate should be normally higher than the lumber rate between the sam,e points, uphokling a long stand.ing difierential of 10 cents into middle 'Western and Southern territory.)
Henry Ricldiford, the eminent lreg Angeles lumber gtatistician, furnishes us the following statement eonceming rate red.uction d.evelopments that are of interest:
"Special Supplements issued by the Southern Picifle, Union Pacific and Pacific Flreight Tarifi Bureau., efiectivp July 1, covering reductions in freight rates equivalent to 70/o as ord.ered by the Interstate and other Railroad Commissions are at hand.
"Owing to the large number of exceptions tarifie will require careful checking. Possibly d.ue to the short time allowed. for preparing the supplements some inconsistencieg are noted which will probably be ironed out at an early date.
"In a general way from the standpoint of the 116g Angeles wholesaler the result should be satisfaetory. The reduction applies to all contiguous territory served. and. some competitive adjustments have been made of benefit to this mar(&nttnued on page 741
California has learned better than anyother state, the truth that only the vulgar rich can afford bad roads; the poor man can only afford to build good ones.
N|ARLY. any one qn make wall board. ry. it rquires is certain materials and a smattering of knowludg"
Bw<heap materials
put togahu in a ,h*P nay mahe sold cheap because it is cheap.
wall board that can be clreap
And the resuls /ou get from such wall board are c.heap. -You get what you pay for-buckling *"qpi"g fimsn uneven board that 6lls down under slighl tess that manufacnrers of reliable wdl board would laugh at.
SCFIUMACHER WALL BOARD COMPAI{Y
madc thc 6nt rcal plaster wall board that arcc saw thc light of &y, and becausc it was so successful from thc starc, bccausc it met a loqg felt necd, it has naturally bcen follourcd by a host of imitators, many of whom &rcnotbrand their nGrior p-d* with a mark of idcntity. There is as much difiercncc bctwsr thcec qrall boards and "SCF|LJMAC}:IER'S'r as tha,c is benueen a prrrc diasrond and a piooe of rhincstone,
For erren rf thae imitators wcre abh to usc the samc materials that go into SCFIUMACFIER I?ALL BOARD thcy could not stcal thc hafuts that put thcse rnaterials togethcr, for thc rrrportant st€ps in the manufuturing of SCFIUMACHER !?ALL BOARD arc ptotetd by United Sutcs Parctrts and thc skill requircd rn turning ouc a supcrior product arch as
"SCFIUMACHER'S" is not ro bc had in the opcn markcc
!0hcn pu buy unll board look for,the "SGfLt MACI{ER" tra& mrd< on errcry sai. If you db not sce it rcfusc the basc imitation and tum a dcaf car to the dluring rrcice that quot6 ,,ou on a sub' stinrte gid to bc Just as good."
SCFTUMACFIER WALL BOARD is rold at a pricc conristent with the matctials .nd tldll usGd in ma&ing is Anythlng sold clcaper neans that a skimping her bccn madc somcwhcre, cithcr in matcdalr or in labc.
Proect prusclf aginstdisappointrrcnt A brandcd or tradenarlcod wall boand will bc ddcndcd by a nanufacnuer who'stln& berl of hic ptoduce ltlho sands back of a wall boad without a narnc?
Thc answcr usually comcr aftcr you havc uscd thc iofrrbr.vnll boed .nd pu alonc nust sufcr tbc @lcqPcnc.
R.rnanb6 thcsc thing whcn ;ou buy wall boatd. Th.o look for tf,G 'SCFI(JMACHER" tradc marl<.
Wrtte ft dcsorpitc folda slwng tk tnarydwttaga of rtis npaior ull bw4
e'4* yan lunba dcala aba* SC'I{UMACHER. IYAU rclRD ' Yow calntm or hildcr can alo tcll yol,.
Our readers are invited to use this department fof frd;hcet'A;".i"rion of ruch'ruffectr a3 may interect them. Questions may be adred and anrwered, ruggestions made and dircuncd, etc.
It has been suggested to us by several friends that a d.epartment open to the free and. unrestrieted use of our members for asking and answering questions and diseussing matters of trade interest, ete., would be a welcbme one for this journal. We are very glad to offer this department in every issue. It is fr'equently the case that matters arise that lumbermen would. like to d.iscuss, og to have others
diseuss; intormation one lumberman woulcl like from others; expbrienees may be exchinged in order that men in the same.line of business may profit by one another's example; and many other uses may arise for an open department. "TIrn OPEN tr'ORUM" will therefore be a regular department in,this p&perr and ,eommulications directed to it will be gladly used.
(conttnued from page 121 on mining-it originally expired October
ket. Space ancl time will not admit of a detailecl tist of the
exceptions. The more.important follow: zo,'a,,, ..Theminimrrmchargeof5ocper'shipnentonl.c.l. trafric, the minimum charge of $15 per car on.ear load
the minimum seale for class rates ore not subject to
aru Lxtr lulrruuu sualrE rul: UtasN lj.luEs Ur€ Ir0], BUOJeCE IO
reduction.
"Neither are the rates on nining timbers from Portland
Eastern points, Solomon to Miami, inclusive. Both lumbcp
and mining timbers are exeepted from Portland to El Paso "'&i:"'
and Southwestern territory, Clifton, Morenci and Tyrone, "t",:"""tt'".glliJ"fif
N. M. The exception sched.ule also covers lumber and shin- 15;1"s"t"t' I gles from Seattle, Portland and Oregon points to Santa Fe Fe_!o, -----points, Barstow to San Diego: Pasad.ena via U. P. and. p;ffi; D^^:4^ Dl^^+-:^ T7:--r^^+ +^ r1^-^-- mL^ --^-^-1 -^r^- ArlZ.
Pacific Electric, Wingfoot to Corona. The present rates -4lzfrnm Soqttla f.n rTrnmhstnnp Orrthda qn.l nliftnn Ariznno "T$1' tlanal 8? from Seattle to Tombstone, Cluthrie and Clifton, Arizona, ^:$;']
8ifi i; ;; 8i remain unchanged.
"From san Francisco and common points the present , with ftffr*t,ffffifttSf6JfTir?1?"??"^f,f3rer com- rates stand on lumber and mining to El Paso and South- &q"l of Pasadena has been incorporated. M. tVt. Stacey ana western territory, CUfton and Morenci, and on movement {W. _G. Newmeyer of Pasadena, and. H. R. Stacey of lliinneto Southern Pacifie main line points routed Santa Fe to apolis are-the incorporators. The new comp_any,'it is undercolton or 'western Pacific to Stockton, also to
bffit#'""filf,f;ta:*business of the F' B' r-rearned Lumber Mining to Arizona Eastern points, Solomon to Miami, is not reduced.
"With the exception of lumber and. mining to Clifton, Morenci, Tyrone and E. P. & S. 'W. territory, the exceptious to the reduction cover mining only from the l-.ros Angeles Harbor district and take in Southern Pacific main line to Liordsbourg; Santa Fe main line to Ash Fork, including
The LaBrea Materials Company has been incorporated tof'engage in the lumber and building material busilness at tfb corner of La Brea and Santa Monica boulevards in Los ,fngeles. The eompany is owned by the Rancho LaBrea T-iI 9ompany, which is putting on a subdivision in that part of the eity.
If your business isn't interesting enough to YOU to inspire you to tell your trade an interesting story about it, how can you expect THFM to be interestdin it.
Thirty-five years' time and many millions of dollars have been devoted to the development of Pioneer Paper Company's Super Quality products.
For almost two generations this progression has gone on. This building into the output of its factories the attributes of true character, has made Pioneer Paper Company products synonomous with super-quality.
This heritage of inwrought worth is your. The ever growing patronage of many friends has been our guarantee of satisfaction as it has been our justi6able pride of production.
In the City of Bagclacl liveil Hakeem, the Wise One, and many people went to him for eounsel ,which he gave freely to all asking nothing in return.
There cqme to him a young man, who hacl spent much but got littlg and said: "Tell me,'Wise One, what shall I tlo to receive'the most for what I spend ? "
Ifakeem ahswered: "A thing that is bought or sold. has no value unless it contains that which cannot be bought or sold. Irook, then, for the Prieelqss Ingredient."
"But what is the Priceless Ingredient?" asketl the young man.
Spoke then the Wise Onet "My son, the Priceless Ingredieqt of every produet in the market place is the honor and integrity of him ufto msk€s it."
Thaty friends of ours, is the business religion of The 0ali. fo'mil Lumber Mmcbant; that, and the Gospel of wor\ antl of wice.
Ilonor, integritS work, Bervice-these aro the foundations upon which all successful businese must be built.
The greatest preapher and demonstrator of the value of work and of serrice that the world has ever knownr was that Man who preached his matchless philosophy on the green hills of Galilee.
In IIis youth Ee toilecl with Eis hands at the carpenter
trade. It is not reoorcled thet 4e ever ty-e.nt on strike. He was above no task, however menial. ffe bound Himself roupd with a towel, and washed the feet of Eis followers. Ee preached servlcs always, uttering golden words on the subJeat of working and of serving. He saitl that ITe came "Not to be ministered. unto, but to minig{,spr" made us understaud that as we work and. serve so shall we prosper, and that I man's rea,L worth is judged by what he contributes toward the general well being. A:ld only once in all TT{n recorded words tlid He say: "I have given you an exampler" and that was when He was doing the.work of a servant.
e was the greatest galesrr,aJx the world has known.
He came tq sell the world on the value of ir perfect commodity. Antt the perfection of His salesnanship lay in 11u fact that He pnoved everything He preached.
Arrd we have come to know that not only preaching but proving the value of the commodity ofrered. is the greatest fundamental of sueeeseful selling.
!'or-in fact-the philosophy of the Man of Clalilee was only a sublimated elition of the Gospel of Selling, beeause botb of them nean i squar'e d.eal for all, better mutuai understanding, greater viqion, better serviee, and proving your goods.
Have you a list of the unpainted and $aint-needing structures in your selling territory, Mr. Lumber Dealer?
Ilave you made a deliberate, d-irect, intelligent efrort to sell everyone on that list on the paint IDEA?
You haven't such a list?
. You haven't made such an effort?
Good.ness ! 'What a lot of good business you are refusing.
(To the selling enthusiast, understand, the fact that he has interesting selling OPPORTUNITIES constantly presenting themselves, is the spice of life and of business.)
Get out and see how many of these folks you can sell.
Note particularly the first two words of that last sent"oa.-{ ( get out ". THAT, friend of ours, is the first line, on page one, of the book of merchandising. No matter what else you do, you have got to "get out and get busy", or the rest won't count much
Sell YOIIRSELTXT TAT,IJY.
Figure out y PRICE. When own mind, go than you did in
Know what he those needs. Preseir Be sure you are able acter to every man paint IDEAS
Visualize your tieular appeal to the tractiveness. and the i surface, is appealingly
Paint is a magnificent helps make the prospect YOUR, territory is well
hen sell your prosDect, MENyour selling talk, your selling is in suitable shape i.n your and do the job even better what YOU cau d.o, to eupply ts to him. Yisualize them. something of e PAIN0,charit is much easier to sell a EYES than his EARS.
A paint job makes & p&rhuman. fts color, gloss, atit has worked on the rdw
Mr. I-rumber Dealer. It your materials. See that
It's the songs we sirlg, the sunshineeverywhere. and the smiles we makeq
The entire lumber industry of the country is goirg forward with its plans for conforming to the suggestions-or were they DEMANDS?-of Herbert Hoover.
Our own California Secretary stepped upon the platform before the American Lumber Congress during the first week in April. IIe came. as an invited guest to deliver an address. The lumber folks were glad to have him. They expected sonething interesting.
They got something dynamic.
Mr. Hoover had, everyone present sitting up straight in hiri chair and listening with something of a thunderstruck appearance to what the Secretary was saying.
He told them the lumber business needed. house-cleaning, in the interest of the public; ga.ie them to understand that the Government had no desire to stick its nose in their business, but insinuated that a pure-lumber law on the plan of the pure-food law, MIGHT be expected unless something was d.one.
The lumber industry had thought its only danger of attack was against price conspiraey, etc., and knew it was safe from any just attack on that score.
But Mr. Iloover told them there were other things just as important. He dedanded. standardization of items, s that the consumer who ordered. a two by four would. know just exactly how wid.e and how thick it ought to be. Ee suggested that lumber be marked at point of production, to prevent tampering ancl falsifying between the producer and the consumer.
AnrI he tolcl the boys to get busy and "clean house".
They GOT.
They held a great national conference with Mr. Hoover in'Washington late in May.
They unanimously agreed-manufacturers, wholesalers, and retailers-that Eloover wasright, and that they must arrive at and agree nationally upon standard specifications for lumber, stantlard grades, ete.
' They almost unanimously agreed upon grade-marking '.umber so that there eould be no manipulation of grades. fhere has been some hesitancy about this.
Most of the big manufacturing people have agreed to grad.e-mark
Most of the retail associations have voted for it.
In the fall there will be another great convention of the entire industry to go deeper into the mhtter. In the meantime aecredited committees are working on the details. Meetings will be held in various producing districts to secure
inforsgiloa. {h ilpci of :tb. gtaendr mnittees will give the next big ocnference something conerete to work on.
One thing'is absolutely and utterly 'eertain.
. We are going to have a big shaking down in the inclustry. Lots of people don't like it, but it is coming. The men who heard. Mr. Hoover KNOW it is coming
We KNOW there wiII be standard. epeciffcations of a national iharacier. Hardwood as well as softwood organizations have acclaimed, the idea.
We BELIEVtr! there will be grade-marking.
The Southern Pine Association has already voted. to grademark its product.
The d.evelopments along this line will be watched with intercst.
In the meantime, Mr. Hoover isn't going to let them forget.
F. L. Lake, proprietor of the Bellflower I.,umber Co. at ellflower, believes in starting in eariy to teach the young olks of his community the value.of thrifrt and home o\vner* ship.
Each year he cond.ucts a thrift contest among the children of the Bellflower public school from the second to the eighth gra.de. Cash prizes are award.ed.
The child in eaeh grade of the Bellflower school who accumulates the most money in the bank, as the direct result of his or her own individual efforts, will be given $5 to be added to the bank aceount. A second prize of $2 will be given in each grad.e.
A parent may pay a child for work, but money given the chilcl cannot be counted in the contest.
The child must keep a memorandum of how each separate part of the.money is acquired. No pari of the money shall remain in his or her possessiori longer than one week, but shall be deposited to the child's credit in the Commereial Bank of Bellflower together with all other money that is being accumulated. in the contest.
The ratio of the amount of money aceumulated to the boys and girls entering this contest shall be six to ten in favor of thti girls.
The terms of this year's contest have just been an: nounced. Already the boys and girls of Bellflower are say; ing their pennies and nickels and dirneS. Interest is keen.
Mr. Lake says that a similar contest last year proved highly successful. In awarding the prizes Mr.-I-.lake wrote a personal letter to each of the successful contestants. The Commercial Bank of Bellflower, of which Mr. I-.,ake is a cli. rector, also takes a lively interest in the campaign each yeor and by the time the money is counted at the end of each season the whole community'is nore or legs aroused.
SERVICB-Is that uncharted and intangible dynamic developi ment of modern times that makes your goods worth buyi and worth having.
While we have sold plan books to some California dealers through advertisements in The Gulf Coast Lumberman, this is our first direct ofier of our products to the California trade direct. We are producers of plan books of beautiful homes, with blue prints to fit. We sell no other service. 'lVe have produced a series of twenty handsome plan books of homes, each plan a home that has actually been built either in Califoriia or in Texas, and photographed by *. We furnish more plan service than any other several plan companies combined. We furnish the plans for the wonderful dealer service of THE SOUTHERN PINE ASSOCIATION, of THE LONG-B'ELL LUMBER COMPANY, and of some of thebiggest line yard plan users in the country, including WM. CAMERON & COMPANY OF WACO, WITH THEIR SIXTY BUILDING STORES
We sell our plan service in complete aetr. A SET is compored of the following:
1 HANDSOME STIFF BACKED ALBUM WITH DEALER'S NAIVTE IN GOLD ON COVER.
25 PAGES IN ALBUM, EACH PA'GE AN ACTUAL PHOTO OF A BEAUTIFUL HOME WITH FLOOR PLAN, MOUNTED ON LINEN
25 COMPLETE SETS OF BLUE PRINTS, ONE FOR EA'CH PICTURE IN THE ALBUM, BLUE PRINTS MADE BY FINEST ARCHITECTS AND GUARANTEED PERFECT.
EACH SET COSTS $37.50 TOTAL, OR $1.5O FOR EACH PICTURE, PI.AN, AI{D BLUE PRINT SET.
We have twenty of these sets complete, every home modern and attractive and the last word in home construction. Nos. 19 and 20 are juet out.
EVERY HOME IN THE TWENTY BOOKS [S EXCELLENT FOR CALIFORNIA CIIMATE.
Order these last two sets, 2 albums, 50 photos and floor plans, 50 complete sets of blue prints, all for $75.00. They will malce you want the others
NEW PLAN BOOKS ADD VALUE TO YOUR OLD ONES
SENTD US YOUR ORDERS
Of makinf,magazines there is no end; and a mere glance toward the over loaded news stands, and over crowded book store windows, is suffigidrtt to convince the most hardened sheptic that Americans are, to say the least, "omniverous , tgaders.'l :
i Old pagazines that we have always read, middle-agetl '4agazines that we always shall read, appe,ar month after month'riith astonishing'regularity, aeeompanied by constantly increasing hosts of young, flippant, up-to-the-minute periodicrils.that pique our curiosity, fasciuate us with their jazzful exteriors, and beguile us into paying the price, exploring their mysteries, and counting the cost at our leisure.
On Jlly-1., 7922 anew publication, "THE CALIFORNIA LUMBER MERCHANT," will mingle with the new and LrIVE ones; and. make its first bow to the HOME loving, 'HOME building people of the Glolden State. fn appearanoi 'lThe l,Uuiber Meicbdqt" promises to be most attraetive, and its construetive policies and. educational worth should win for it the hearty welcome and practical support of i:every one who is at all interested. in ttOttlp or community ,,building.
: fn order to estimq,lg the value of. this magazine to the ,etate, it seems necessary to consider the time, the place, the industry n'hich it represents, and tho man who is responsible fOr its existence; and. having been led to believe that "the ,ffrst shall be last and.the last shall be first," we shall proeped in that order and say,-lhat "THE CAJTIFORNIA L'UMBER MERCHANT" cannot fail to wield a powerful iirfluence for good in,the further development and upbuilding of California; fbr behind it are the brains, energy, de. 'tprmination, and efficiepcy of Jack C. Dionne, a man whose ideals of work and serviee are an inspiration to every one 1t'ith whom he comes in contact.
; Mr. Dionne is the,editor and publisher of "The Gulf Ooast Lumberman," which is known throughout the nation as " The Livest l-rumber Journal on Earth. " He comes to us, ltherefore, endowed not only with rare natural abilities; buf with a wealth of practical experienee as well. ,r ; "Sentiment in business" is a part of Mr. Dionne's creed, ';-that sort of .sentiment that some one has aptly defined as ''ljintellecfualized industiy",*6p6 this he 'w'ill teach and preach through the columns of thg new journal, together. with the gospel of Service ; and the wayfaring man tho' walking ia his sleep, shall feel a thrill,of lgudable ambition, and ceme
to realize that the,DUTY of SERVICE to th"i'*tut", the conmunity and the HOME, is a PII,IVILEGE of which no really intelligent soul can afford to deprive himself.
The appearance of "TIIE CALIFORNIA. LUMBEF, MERCHANT" at this time is singularly opportune; for, the wise ones teII us, ----:California is making history again. She is leaving her "outgrown shell," buikling, "more stately mansions for her soull" and calling for nen and women of mental discernment, dauntless courage and unbounded faith to blaze the way to a future that shall "dim the past with its glory and light all the coming jrears. "
"Of old she called," and the padres came to build the missions in her smilin$ valleys, plant orchards and vineyards on her fertile hillsides, and teach her savage chilthefi,r the arts of peacel "again she calledr" and,pioneers ahd argonauts flocked to her wave-kissed shores, uncovered her stores of hidden wealth. and made her name a household word even to the ends of'the earth; today she calls for thiuke,rs, leaders, dreamers who are also doers; IIOI{E builddts and HOME makersl "and. they come in the lure of the song she sings," to grapple with the tas&s that lie before thtiD, and to add the inspiration of their formative influences to tlie sum of her future greatness.
1,1
California is a IIOME loving, HOME building, lumber producing and lumber consuming state; and the proper auil healthy functioning of the lumber industry is vitally necpssary to her growth and prosperity ; and so, " TEIE CAI.,IFOB. NIA LUMBER, MERCHANT" can (and WII-,I:) help Crilifornia by demolishing, 6t least in part, the painful modestj' that seems to mark.the gentle lumber dealer for its own-(that holdovei from the days of his innoeent childhood tbst is forever whispering in his good right ear,-"Be nice apd quiet, dear; little boys may be seen ; but really must not be hearcl) and by encouraging him to "step out" with the commanding clignity and issurance which is the lawful inheritance of one whose work in life is the wonderful and glorious task of builcling and maintaining AMERICAN I{OMES.
I found two words walking arm in arm across a printed page the other day; and to my unaccustomed sight their strange companionship was fully as startling a,[rd perplexitg as were the whisker festooned faces of Califorpians during the late "Days of '49" celebration in our Capital City. I looked at them for some time before recovering from the
GOOD THOUGHTS and IDEAS things inrthe. world. YbU ao. _1h. your community, furnishitsbuildin$ amazed and delighted to see how
are the building IDEAS, tl*t,.flI root here and there. 'z'lrt'
shock; but when I finally "received the light," I saw that the mysterious alliance, was not only quite logical; but eminently proper and beautifully correct as well.
And now f feel sure that "THE CALIFORNIA LUMBER MERCHANI" will perform a signal service to California by introdueing "COMPETITIYE COOPERATION"; and by so fostering and guiding it, so gently lifting it over the sticks and stones that obstruct its pathway, so patiently leading it thru the mists and fogs that confuse it, so persistently and efficiently encouraging its development, and so wisely directing its education, that it shall soon be knorvn, understoocl, andl loved, from San Diego's smiling bay to Shasta's coldest and most forbiclcling pinnacle. Several strong, muscular angels could do no more !
' The leaders in the lumber industry of California, the beginner who is solemnly lea4ning the difference between bevel siding and grape sticks, all the army of lumbermen and lumberwomen who occupy places of greater or. less importance between the two extremes, the man who is tired and discouraged, the fellow who has no "pep" or incentive, the woman who wishes to plan a home with.understanding and intelligence,-all these, and many others may look to, and depend irpon "The California l-rumber Merchant" for help in solving problems of service to the trade, for aid in working out the rules that govern " Competitive Cooperation, " for optimistic advice and valuable suggestions concerning modern'methods of merchandising, for constructive criticism and for "stufr" with which to manufacture better dreams, and truer visions of HOME, community and state.
It would be impossible to begin to tell in an'article of d.eeent length all that "THE CAI-,IFORNIA LUMRER MERCHANT" can (and WILL) do for California; but it is safe to predict that when a man of Mr. Dionne's vision and ability "hears the caII" and sees fit to answer it with a journal devoted to one of the, greatest and most important industries of our state, we may hope for great things and feel reasonably sure that no disappointment is in store for us. 'We need "THE CALIFORNIA ITUMBER MERCHANT " in our offices and places of business, in our HOMES, flats and apartments, on our desks and library tables. We should make it a part of our daily life; for, like the very first recorded attempts at HOME and community building,-('it is very good."
And now, Mr. Lumber Dealer, wherever you live, move, and have a lumber store, don't you think that you can afford to be mighty loyal to your own magazine; boost for it in season and out, and give it the hearty encouragement and support which it merits, when you pause to consid.er the benefits it can (and WILL) shower upon you and your business, and the influence it is sure to exert in the building of better HOMES, ffne,r communities, and a greater and more beautiful California?
Here's to "THE CALIFORNIA LUMBER MERCHANT !" as the Rotarians say upon every occasion," Give it a hand !tt
A. M. CONNER.
CHICAGO
3o North Michigan Avenue
LITTLE ROCK
8oz Boyle Building
Arkansas Soft Pine Bureau LITTLE ROCK ARKANSAS
W. R. Pickering Lumber Co. KANSAS CITY, MISSOURI
E. L. Bruce Company MEMPHIS, TENNESSEE
Standard Lumber Company STANDARD, CALIFORNIA
"For Arlccm So/tPire hs beq buutified. We we dozw of subtle nietiq in the ado*istq. k is wte than mere adwrtising -it is advfrisi^g plus inimitable eoida'@ of wantingto do a thingbaner," Advertising Ncwr, N. Y.
TEN YEARS IN LUMBER ADVERTISING EVERY ACCOUNT A SUCCESS
Earlg to bed, earlg to rise, Stag on the job and Aduertise
By JACK DIONNE
,"Far be it from me to tell any man how to run his own business, b{rt--
"If he sets himself up to perform a.certain function of b€nefft to me-if he hitches himself to a certain commercial furrow whose crops I anticipate enjoying-and then fails to deliver-
"Then f have a right-a duty-to become a gadfly, and insist that he gets right up against the collar.
"And. who am I? Your brother, in sooth; your ueigh' bof ; -your fellow citizen; the man whose money you want in exchange for the buildings he ought to have for his own benefit.
"Do I know about these builclings?
t'No. Not as well as you know-or ought to know.
l'And how can I fincl out, except from someone better posted than myself ; from someone whose business it is to Lnow; from you, if you are properly qualified to handle your business, and if you have the energ'y and. aggressiveness to handle it.
"I want a builcling-or perhaps I need a building, and don't know it.
"It is your business to show me the kind of a building most suitable for my particular needs and condition in life.
"And even supposing conditions are such today that I haven't the money to buy that building, or for some good reason am not yet ready to proceed with the building of it.
"That is no reason why the pla.ns should not be discussed, the tletaits considered, and everything made ready for the daf rvhen the transaction can be finally consumated. The more your plan and idea appeals to me, the sooner I will a,rrange for the purchase.
"Never forget that your tomorrows are only the fruits of your yesterd.ays.
Todan for instance, you can be learning who I am; my present condition, my financial standing.
"You can be making a detailed ancl intelligent record. of those items, and you can be studying how to help me get ;what those notes of yours show I ought to bave.
"You can be learning from others-from acknbwledged authorities in their lines-how best to help me supply my needB.
"You can be telling me by advertisement, by letter, by personal contact, by example, all the things-you-earry that I-ought-to-have.
"Tod&y's information will clarify my ideas and enable me to plan with intelligence.
"And. with the realization that your Eenrice and assistanco has enabled me to understand'thoroughly my needs and the best methods of fiIling and supplying them, I will naturally tura to you for the goods when I'am ready to buy them.
"No matter whether your are selling them all your goods or not it is your business to let me and your'other neighbors know how we can use your gds.
"No business man buys an adding machine just to have it. They buy it for what it will do for them.
"No one is interested in lumber just to bave it, but for what it will build for them.
"The more bays of using an acltling machine the pubtic are shown, the more aclding machines they wiII buy.
"The more ways of using builditrg materia,ls you show your public the more they wiII purchase.
"And. when they don't buy today, it is generally because you failed to tell them about it yesterday.
"The more people you tell things todaS and the moro you tell ttgen, the more goodb you will sell tomorrow.
"The materials you handle are not mere things-to menot just wood. and stone, etc.
"They are shelter, and satisfaction, and luxury, and protection for me and my poss€ssion$.
"Cease to think of your stock as "stock."
"See in every boaril and plank a home for a child; a restful.porch for a tired wife; a shelter for cattle; a cover for crops; and then open the eyes of myself and my neighbors to that vision.
"f, your neighbor, want more of the things you can do for me. I gratefully acknowledge my indebtedness if you will help me.
"And by telling me, you tell my friends also, for my home, built as you know how, modern, attractive, convenient, comfortable, will teII its story to anyone who sees it.
"My ba,r:q built antl arranged according to your expert ideas, is a model from which my neighbors shall plan their new barns-with yoru goods.
"f, your neighbor, ask you to stop 'supplying the demand,' and start energizing your business for my sake.
'We dropped into the office-a lqonderfully attractive office by the way that would bb a source of admiratron anywhere-of the Schumacher Wall Board Company in Los Angeles, the other day, to get acquainted.
The Schumacher folks made us feel at home in every possible way, welcomed the new paper to the California, testified to the great need of such a paper in this field, and tendered their assistance along any line in making it a huge success (we quote Mr. Jos. E. Schumacher).
"'When a feller needs a friend" is one thing, but when a feller FINDS a friend-a gang of them-whom he never saw before,-that's when that "grand. and glorious feeling" develops keenly.
is not dependent on "special standardized designs is such as in stock doors for lront and interior use, embody every fundamental that makes lor excellence, namely-finest quality California Sugar and White Pine Lumber, modern factory equipment and skilled craftsmanship.
patterns." The wide choice afrorded by present-day to meet the most exacting, individual taste.
Lumber Dealers ! You will find in Standard millwork a splendid and complete line of standardized doors, screen doors, sash and White Pine mouldings-uith uhich to attract and hold gaod customers.
Submit gour schedules-We'rc
quote
There is a retail,lumberman in Northern California who doesn't believe in keeping his "light under a bushel," as the scripture puts it.
IIe is F. E. Brink, manager for the Diamond Match Company yard at Woodland, California.
Mr. Brink is an advertising and merchandising enthusiast.
Asked what is thb most effective piece of publicity for home'building he has been able to attempt in his town, Mr. Brink points to a downtown window display that brought excellent results.
In order to get the downtown crowd's attentiorr, Mr. Brink obtained permission of the local water and power eompany to usil their big plate glass window, just a few doors from the post office, where many people pass daily.
In:this winilow Mr: Brink ananged the display shown in the accompanying illustration. It consists of a large frame, four feet high antl six feet long, built of wall board,
It takes energy to wrangle, cuss, scrap. Save the muselework you lose in your jaw and put it in your arm. Your jaw-bone isn't your back-bone.
While you're"fiShting over ihis little misunderstanding, you're losing time, energy, enthusiasm and understanding you could be using for yourself and others.
Suppose he didn't eonsult you. Overlook the slight. Suppose today they don't believe what you are saying. Don't spatter the truth with useless argument. Look over the dustjrsising ttog-ffghis of minor details. Look up and see
and constructed so that the photos of homes could be slipped into the frame from one end.
fn this frame, as shown, he placed pietures of hand tinted and colored beautiful homes. In the two smaller frames shown, he placed actual photos .of twelve beautiful homes thpt had recently been built in Wooilland.
On the floor in front of the displa/ was placed the company plan book of homes, laid open, showing attractive homes. A roll of blue prints was placed near tho plan books.
' A eard used in connection with the display read.: "frrigation in YoIo County will bring homes like these. The Diamond Match Company will help you plan, finance and build your home. "
"Brides and grooms know where to get ffrst .aid iu the matter of securing new, neat, bright, attractivo, modern homes,t' says Mr. Brink.
The display attracted much attention and well repaid them for their efrorts.
the gold-filled hills of tomorrow.
Get by forgetting. Forget the little personalities. Get the big pu.rposes.
Don't cloud your mind. wheels up with the mud of jealousy. Let.the wheels run smoothly and you'll make progress.
Axles and tempers shouldn't get overheated. Keep the flame under the boiler.
Anger costs blood, tirne, attention, foresight, progress. Be Lincoln-like, I-ret the army do your ffghting. Master, and you'Il be master. Save your blood for thoughk.-The Lobsterette.
(An Original Poem.)
Tiis ds the home the town built. This is the home so clean and. neat That adds so ,nuch to the looks of the street; That makes the strangcrs wish that they Could. take it along when they go azua!. And the neighbors are glad that eaeryone had A hand in the home the town built.
This the youth u'ith pep and vim; Ctean, honest labor looks good to him; He is the one who owns the place As you can see by his satisfied face; The property stands in his own nameTo "own a home" is plenty of fameAnd he takes part in the village biz., To hold up the value of what is his, For this is the home the town built.
this is the maid so. filled with love, Who makes the home like the Heaven above; Her "worl?' is "play" the whole day long, She fills the house with happy song, For the house is new and clean you see, And just as convenient as it can beFor this is the home the town built.
But what is this army that stands outside And watches the house with looks of pride? Why, they are the ones who helped to build This HOMEI No wonder with joy they're filled! They, too, deserve their "place in the Sun," For it is wonderful work they liave doneConstructing the home the town built,
First, the ARCHITECT drew the plan; Then the lot was got from a REAL ESTATE man; The LAWYER found thxt the titlt' was right; And the BANKER showed the money in sight. The LABORER dug the cetlar so deep; And the MASON made the foundation to keep The base for the BRICKMASON'S solid wall And the chimney rbove, so straight and tall.
The CARPENTER bought from the LUMBER YARD All manner of wood, both soft and hard, To make the partitions, the shelves and the doors, The shady porch and the wide, smooth floors.
The ROOFER shingled (perhaps he tinned) And the GLAZIER guarded 'gainst too much wind.
The PLUMBER saw that the water was right;
The GAS and ELECTRIC men handled the light; The LATHER and PLASTERER covered the wall And the PAINTER finished the last of all ; And then-deny it if you can, They call in the INSURANCE MAN.
'But these are just the ones who build; The house is empty and must be filled; So the rest of the town then takes a part To prove that each has a will and a heart
To make that house a HOME indeedAnd here is the rest of this jingly screed, The FURNITURE man gives a table and bed, A chair and a carpet on which to tread. The DRY GOODS man orovides the sheets And towels and napkins ior the eats. The CROCKERY man sets up.a cup And a plate and dish from which to sup.
The CUTLERY man then gives the tools (Knife, fork and spoon) by fashion's rules. The HARDWARE dealer would think it strange If he could not provide the range Together with many a pot and pan That a rvoman needs to feed a man.
These are the men, if the house is small. Who help to build, but they are not all. If the maiden wants a PIANO to play, An ALARM CLOCK to waken her early each day, A VACUUM CLEANER, a PICTURE FRAME, A FRONT DOOR PLATE to hold her name.' Then others step into rank and file
To make her house a HOME IVORTH WHILE: For this is the home the TOWN built.
The GROCER, the BAKER, the seller of MEAT, The MERCHANTS who handle all good things to eat; The ICE and the MILK and the EGGS and the FOOD. The COAL and the CLOTHES and the GAS and the WOOD; The STOREKEEPERS handling all things she can use; The EDITOR telling the latest news.
The PREACHE_& qhg LAWYER, the DOCTOR, the JUDGE, The MOWER OF LAWNS and the MAKER of FUDGE.
There's hardly a soul in the town, you will find, Who hasn't some sort of connection to bind His personal profit and happiness through His part in constructing a "HOME for just two." And every HOME in the town is the same I Itis a wonderful work and a beautiful game t The TOWN is the gainer as well as the pair, For their comfort and ease make them permanent there. And every new dwelling that opens its door For a loving pair and their worldly store Makes the town worth living in that much.more-
For this is the
By MISS ALBERTA RUTE BREY, Active Vice-Presiclent The Brey-'Wright Lumber Co., Porterville, California.
Solomon, the wise man of Biblical times, is credited with having said, "There is nothing new under the Sun." But listen, Oh ! ye wise men, lesser wise, and just folks. 'We think there is something new, but if after reading this article, any of you decide that there has been in the annals of the history of the worlcl, at some time or other, anything of this kind, please rush information to us immediately. 'We may need it for ideas and.for details.
Of course when there is a disturbance, or really something difrerent, you all know there must be something feminine at the bottom of it. Well, since you aII have guessed it, we admit it. There are hundred,s of us working in l,umbermen's Offices here in the United States. It has been suggested by a member of the National Builders Bureau, that we organizo and form a National Organization of Women in the Retail Irumber Business.
That may sound like a large order to you, but nevertheless, it has been meeting with much approval from every one to whom it has been suggested.
Yoir see, the women are the chief factors in making tho home. Men are necessary without doubt, but the woman is the one who has always. had the dream of a home'. From her chiklhood a girl is taught the great thing in life is a home of her own. In fact her play things are mostly dolls and play houses, etc. everything that deals with the home. Helping mother do the dishes, yvhile son gets in the wood, and does the outside chores, his training is plong altogether difrerent lines. A man may build a house, ever so beautiful, but to make it a home, it takes a woman.
So liaowing our sisters' feelings that have child.ren and something to builcl a home for, we want to help them out. 'We want to spread the gospel of Homes, and Better Homes, to make the United States, the best plaee in the world in which to live, as it is anyway, but just a little better than it is now. 'We want to give the children of the present generation, and the generations to come, that will make or break this grand old eountry of ours, a chance. Through eombined efrort with an organization of this kincl, we can systematically approach the 'Women's Clubs, the ParentTeachers Associations, the Literary Clubs, throughout the United States, and sell more homes in one year than all the newspeper advertising cau seII in ten.
Anothor thing we need. is to get together. We need to comp&re ideas and suggestions. 'We need to have some definite plans and carry them out, In other words combine our efrorts and make our country a place of beautiful homes.
Just think what a chance for all the young wpmen in the Retail Lirmber Business, to get together somewhere in the Unitert States once every year'and meet and know each
.other.. Other organizations do it, so can we. Do you know from where I write, our Company does not sell lumber any more? By lumber I mean, scantling, underpinnings, raft-, ers and shingles, ete. .We sell Homes, Garages, Barns, just as the automobile dealers sell you automobiles. We sell the completed product. The details are all drawn to scale. 'We show you in our display rooms just how they will look in your home and with a little imagination you can see yourself in that nic.e big ".comfy" chair by the fireplace on a rainy night. fsn't that interesting? Maybe you do the same thing. If so we would like to know how you do it. Possibly we c&n improve our system and get some new ideas that will help us out. Wouldn't you qnjoy through personal contact, girls, meeting someone that was, interested in the same thing you are ?
'We worild like to hear from every National Builders Bureau Dealer. If you have a young lacly in your office, ask her what she thin\s about it. By,the way, do you let the girls in your office sell the homes? We do it here. They like it and ean sell a home from the Plan Service, more quickly and more efficiently than any man yoir have in your office. Just try it. That way every girl instead of just being a stenographer, or bookkeeper, becomes an important factor in your office. Give her a chance. She will take an interest that wili surprise you, and will also feel as if she belongs to your institution and just not working until pay day for what 'she can get. As Mr. Buckley of the National Builders Bureau once said, "Every woman who sells a llome, a Garage, a Church, a Store, any building that is to be permanent and beautiful not only builds a memorial to herself, but also.to her Maker."
Now wouldn't you like to belong to an organization of this kind? We are going to h.ave one and you are invited to join us.
Miss Catherine Drown, of The Swan Creek Lumber and Supply Co., of Toledo, Ohio, is as enthusiastic as any one could possibly be over an organization of this kind. To be a little closer in touch with someone in the Eastern part of the Unitecl States Miss Drown has kindly agreed to answer all correspondence from any city or town in Ohio and all the States East. Any place west of Ohio, please write to Alberta Ruth Brey, care of Brey-Wright Lumber Co., Porterville, California. We wish you would. write us immetliately, so we can get this organization started, and meet somewhere in the Spring, and. formally organize and, instead. of just theorizing, accomplish something.
Remember, that when you are right you can afford. to keep your tempe,r, and when you are wrong you ean't afrord to lose it.
I w
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B. tr'. Eammatt, seeretary-manager of the Oalifornia Redwood Association, recently started. on a trip aeross the continent in the interest of the ne.w d.ealer seryice just prepared by his organization.
Mr. Hammatt will visit most of the prineipal cities in the East ancl }lidclle West and will introduce, through the sales representatives of the various redwood manufacturers, through the wholesale dealers and..commission men, the nbw "Califsrnia Redwood Trade Extension ManuaII'which eventually is expected. to reach the desk of every retail dealer and every retail lumber salesman in the eastern trade territory. The manual is a complete outline of the service with instructions of how it is to be used.
This is one of the most ssmprehensive trade extension efforts ever put forth by a western assoeiation. The association itself merely is the means of placing the, service in the hands of the distributors. For all intents and purposes the manual and the other trade helps will come from the individual association merlbe,rs. The actual distribution will be done by the direet sales representatives of the member companies, if they have such sales representatives, or by the eastern wholesalers and eomrhission mun.
The dealer service outlined by Mr. Hammatt includes two separate features of direct interest to the retailers who are handling California redwood. The first is a series of twelve "Dealer llelps," in two colors, attractively illustrated; of a size and weight so that all twelve may be mailed under a two-cent stamp. Each of the, twelve covers one particular use.
Of special interest to the retailer, however, is the eircumstance that the text is written from his own point of view, that on each "help" is a space for his own name and ad.dress, and that they are to be furnished free of cost. With the exeeption of the association seal, inconspicuously displayed, no other name or address is given.
In other words,'the de,aler .using this serviee may mail this material direct to his own eustomers and prospects
over his own signature and thus advertise himself and no oue else.
The second feature of the service is a series of ten nertrspaper advertisements. Each of the advertisments is complete with art work and copy. Each is of attractive size-Iarge enough and striking enough to command attention yet small enough to keep down the cost of electros and the cect of newspaper space. These electros are distributed by the essociation, postage prepaid, at actual cost.
Eaeh advertisement is written from the d.ealerts standpoint, each one carries copy assuring the reader that the dealer carries a full line of building materials and eabh provides a 'space fm the individual dealer,s own name and ad.dress.
"This campaign is designed directly to assist all member sales organizations and their trade connections,,, says Mr. Hammatt. "That is why the ffelct was broadened to include the prospective home builder, the agriculturalist and the user of wood for iudustrial and specialty purposes.,,
"But the association itself doos not attempt to mll. It does attempt to prepare the ground for member company salesmen by providing for them sales mdterial that may be furnished, OVER, THEIR, OWN SIGNATURE, to their individual trade connections. Ancl this material may be obtained WITIIOUT COST by {he trade, and by it ttistributed to its eustomers and prospects."
The association has prepared 8b0,000 copies of the Redwood Manual and will provide more if necessary. A corresponding supplyl of newspaper cuts 'and display fiterature also has been provided.
Besides ealling on the dealers and mail representatives Mr. Hammatt will confer with arehitects and contraetors and with the seeretaries of the various retail associations en route.
Early in June he stopped at the Forest products lraboratory at Madison, Wisconsin, whe,re the government experts are eonducting a series of investigations into the further uses of rbdwood
We neod some one to believe in us-if we do well, we want our work commendod, our faith corroborated. The indiviclual who thinks well of you, who keeps his mind on your good qualities, and does not look for flaws, is your friend. -Who is my brother ? I'll tell you : Ile is the one who recogrizes the good in me.-Elbert Hubbard.
Oh ! Lord ! Give us this day our daily bread, Ancl the fuel with which to bake it. We will run this yard for another year, And then for-sake take it. Amen!
Here is a selling offer your goods to thought we will intelligently, the guarantee:- The more goodsyou more people: you will sell.
By Floyd A. Dernier Lumberrrrans' Service Associatlon, Los Angeles.
t'Own Your Own Home" and "Build Now" are two timely slogans that are being adopted and advertised by prog"...io. cities who are anxious to relieve the presdnt lousing shortage and instill desires for home ownrship' "Bright Spots'; are cities where active building operations:are- in piog""t.. Stimulate construction and you create prosperity' it i" u movement that commands the indorsement and' support of every building material merchant, not only because of the direct results antl added business it will create but it is your duty as a lumber dealer to cooperate with campaigns that have ior the,ir purpose the creating of desires for modern, convenient homes, home ownership, community beautifying, etc.
Successful campaigns are conducted by the active sup- 'port and cooperation of all civil, tnunisipal and commercial bodies, together with progressive individuals and business firms, and, under this practical plan with a unlty 9{ thought; support and. prestige, results are assured-. And with the cost of-such a campaign pro rated among the supporters whose names will appear at the bottom of the pagesr the eost to each is small compared with the results and lasting good such a eooperative building program will mean for your city and community._ The plan un$9r which these newspaper campaigns are being conducted is a series of 52 pages, i tutt page every week, an entire yeat's campaign on "Why You Shoulcl Own Your Own Home," practical ideas, suggestions, plans, ete., for building modern homes, remodeling, motlernizing thd olcl home, room a,rrangement, Iabor and
time saving conveniences, real estate, insur&nce, sanitation, beautifying, clean-up, paint-up and kindred lines with a view of making cities and towns more ideal places in which to live.
The real seeret of the ptoductiveness of any oampaign lies in its ability -to attract and create. Carefully executed illustrations, timely topics with articles alive with constructive thoughts, are ones which are sure to make appeals and. stimulate desires and d.emands for improvements. It is important to keep in mind that the attitude toward an ownyour-own-home movement must be, first of all, that of interest in civic, social and business betterment. The prospective home owner's interest equals in importance that of all other elements combined. Own-Your-Own-Ilome, campaigns are being supported by progressive business men because they realize in home building lies the real secret of prosperity. It arouses local pride and civic ambitions, a pull-together spirit which will briug about many community benefits. A builcling movement is the one public undertaking that makes the double appeal to municipal pride and. personal interest. It promises profit to every business firm and happiness to all.
It is a well established faet that cities are judged by their progressiveness, by their general civic improvements and by the number of people who own their own homes, a[d, in addition to the benefits of an Own-Your-Own-Home c&mpaign will bring to your own citizens, it will be.,the meaqs of much favorable publicity, will encourage otheiii to comd and locate, thus inereasing the population of yolrr eity, with a desirable class of eitizens, that will refleet aativity and prosperity to all.
It is high time to begin cutting the useless and aimless "bunk" out of business eorrespondence. It is really pitiful the line of stuff that creeps into the business correspondence of the average firm, things' that mean nothing, that are not sincere, that just "gum up" ,the letter with useless words. "'Thompson'S colt" was the legendary animal that had so little sense he swam across a river.to get a drink. There are a world of Thompson's Colt's in the business offices of this indutsry.
Mr. W. P. Southard, of the J. P. Burton CoaI Company, Cleveland, Ohio, recently wrote a letter on this subject to all the members of his organization who handle correspondence, which every business man should read and digest, in which he said:
" Sincerity is the keynote of success in letter writing. I notice a great many of our letters going out of the office earry some of the old. insincere phrases that so much general correspondence is afflictecl with. I-iet's set the example in this office, and omit from our letters mueh of the sterotyped bunk that through the years has become a habit and appears in so many of the ordinary business letters. Our letters can be simple and dignified without them.
"Think a minute! When you are writing a letter, you are talking to the party addressed, aren't you, Do you say'wtren you speak to a man, "'We duly received your esteemed. favor of the 2nd ult., and in reply beg to advice that we duly transmittecl the contents thereof, etc.nl" No ! I hope you don't ! You do say: "Mr. Jones, we shipped that car you ordered on the 29th of last month. I-.,et me know if you don't get it promp.tly," or something of that sort. Now let's analyze some of this bunk we read in letters we get, and, heaven help us, send out of this office every duy."
Mr. Southard then proceeds Io analyze this "bunk" as he calls it, and finds eighteen high spots upon which to focus his attention.
When a man's wishbone is where his backbone ought to be, he usually ends up at the bottom of the heap. We don't "wish" in this office to do anything-we either do it or we don't; that's one thing we can stop. Let's do it.
Of course we received his letter or we wouldn't be answering it. Why is it neeessary to take your time and the stenographer's time to tell a man something he alread.y knows, or must know, because you are, replying to him? Let's cut that out and get to the point.
Ilow many times when we say that do we really mean it? About the only time I know when we sincerely trust a man.is when we sell him coal on op.en account. This is the most sincere evid.ence of trust that I know. If we don't mean that let's not say it.
l{o. 4-"Your kind letter."
This is a business office. We don't expect kinclness or charity. We do expect courtesy. If we want to tell a man his letter is courteous, let's say so, and if we appreeiate his courtesy, it is very easy ro express that appreciation by telling him that we appreciatn the courteous manner in which he is cooperating with us, or something of that sort.
No. 5--"We would appreciate receiving a rep,ly."
That's an old time phrase that has come down all through the centuries. It doesir't mean anything, particularly, ancl if we want to be courteous, we can be so in a much more direct manner than following some of these old, hackneyed phrases.
No. 6-"\Me arJo.owledge receipt."
This is the same class as item No. 2, only worse. Unlcss we want to be strictly formal, we do not have to acknowledgo anything. This phrase is good in its proper place, but it is so badly misused ordinarily that we will have to watch ourselves when we use it.
No. 7-"Beg to advise."
This is one of the worst ones. Why ilo we beg anytlring? Great heavens, if we have to beg, let's get out on the corner and sell lead pencils, and as to "advise," I think everybody knows that advice is the cheapest commodity in the world, for everybocly likes to give it and nobody. likes to receive it, so why t'advise".a man anything? If you want to suggest something, do it, but let's NEVER, put this one in any of our letters.
No. 8-"Your estoemed favor."
That's all "bunk." A man's letter is seldom an esteemed favor. He may favor us sometime by writing us a letter and giving us an ord.er in preference to somebod.y else, but why the "esteemed?" I don't like it and I don't think any other red-blooded man does. That's anotirer une that ean be happily omitted.
No. 9-"Contents dlrl;r noted'"
Now just set that phrase up and. look at it. 'Would you say that to a man if you were, talking to him? You know you wouldn't. WeIl, thbn, don't say it in a letter,.
No. l0--"Instant and Ultimo."
These old l-ratin derivatives, originally brought intb our correspondence by the old eleries four or five hundred years ago, were meant to impress upon the recipient the superior education of the writer. lMe don't need. to do that any more. When a man tries to impress another man with his superior education, he is only laying up trouble and. ill-will for himself, and we don't want either of those commodities in our business.
No. ll-"lihis is to infom,."
That starts out like a sentence to six months in jail, and every old legal.writ or warrant used similar phrases in
order to impress the ctignified import of their contents upon the read.er. It isn't necessary and I don't think we would miss that phrase if we left it out hereafter.
No. l2-"Attarhed hereto," "Inclosed herewith."
It can't be attached if it isn't "heteto," and. it can't be 'enclosed if it isn't "herewith." You can't make an enclosure in another envelope, so you are just saying something that is entirely superfluous.
No. 13-"1f,te would state," "We would sug:gest."
Why the use of the "would?" That's going round Robin Hood.'s barn to make a direct statement. Let's make our statements direct, courteous always, but never in a roundabout way.
No. 14-"Sa,me."
That's an adjective. ft cannot be correctly used. as a substitute for ttthisrt' tttheser" ttthose,t' "itr" tttheyrt' or "them." Itts rotten bad form, anyway, so if we want to make reference to any particular thing, let's call it by name and not hide behind the shadow of that "same."
No. 15-"To hand," "At ha,nd."
f don't think either of these needs any comment, as they are so ridiculously superfluous and meaningless that if anyone is thinking at alllvhen he writes a letter, he won't use them.
No.16-"Iland you."
fn these days when anybody uses the words "hand you," they mean they are going to hand you something, and giving that the slang significance that it deserves, you know rvhat TIIAT means? If we want to tell our custorners we are going to hand them something, they'll know what to expect and they will naturally shy off, so let's cut that one out too.
No. 17-"Per yortr request."
"As requested" sounds a lot better. I rvould like to see the latter phrase used in substitution, every time.
No. 18-"Trrrsting," "Hoping," "Tba,nking," etc.
Anyone of these words when merged with "Yours truly," or any other ending of that sort, weakens the last paragraph of your letter. It cant help but do so. It's an anticlimax, and the last paragraph of your letter ought to carry punch. Make the climax, and then do not weaken it by sloughing ofr at the end.
Ibese eighte€n rules are designed to keep insincerity out of the business letter.
It sure makes a fellow feel keen in a new proposition like THE CALIFORNIA LUMBER, MERCHANT when old friends show an interest.
The last issue of The Gulf Coast l-,umbermarl contained an announcement of the new California paper.
Ilere came a paid wire from The CorneII Wood Products Co., of Chicago, makers of Cornell fibre board, asking if they could buy the outsicle front cover. Nothing less.
'We wired that they could.
They DID.
Irook at the front cover and see if they didn't.
We've got the quality of goods to supply the Southern C,alifornia lumber trade, and above all, we have the ability to give unequalled service in the matter of delivery. We make
to any part of Southern California on Stoch Material
One week'r delivery on Special Manufactured Material
We carry in stock a big supply of fir and white pine doorg windows, and sash. Also glar. Also fir and redwood columns, fir and redwood garage doors.
WE MAKE SPECI^A,L INDUCEMENTS ON ORDERS OF 2OO OR MORE OPENINGS
If you want Qudity, Satirfaction, Scrvico and Fart Dclivery, write, wirc or phone ur.
Hoo Hoo members from all the land are going to have a shrine of their own among the giant redwoods of Northwestern California.
The committee appointed at the last annual meeting to seleet a fitting retreat for tired:and weary members of the order jouraeyed into the forests of Humboltlt county a few weeks ago and looked over several h,vailable trirats, any one of which would amply meet the requirements.
. This committee, 'consisting of David 'Woodhead of Iros Angeles, ehairman; Frank C. Trorver and R. A. Hiseox of San Francisco, were aecompanied by members of their fam-, ilies, other Hoo.Hoo enthusiasts and officials of the "Savb the Redwoods League." The complete party ,eonsisted of Mr. and Mrt. Woodhead and two daughters, R. A. Iliscox, Richard lliseox, Mr. and Mns. Trower, Elizabeth Trowef, Parson and Mrs. Peter A. Simpkin, Mt. and Mrs. Fred 'Woods, Mr. and Mrs. C. D. I-rcMaster of Fresno and their daughter, Mae Belle; Newton B. Drury, secretary of the Save the Redwoods league; J. C. Sperry, a director of the league; State Assemblyman Stevens of Ilealdsburg; Mr. and Mrs. Conklin of the llart-Wood l;umber Company; Judge Ifartman and daughter of Boulder Creek, and Mr. and Mrs. Cavanaugh of Petaluma.
The party left San Franciseo on Saturday , May 27 , reaching'Willits the same eveniig. On leaving Willits they went to the famous Thompson traet of red.woods-the first big redwood grove on the way to Eureka. This is a beautiful spot and the visitors would have tarried there for days, but time was short and they went on.
At noon thoy were welcomed to the Eel river country by Mr. Hine of the Ilolmes-Eureka Lumber Company, who led them to a grove about three miles from Garberville, right on the banks of the picturesque Eel. The visitors were guests of the Company for lunch that day, but "lunch" is not a properly descriptive term for the meal. It was more like a dinnor, with big, juicy steaks, fresh sea crab, strawbe.rries and other delicacies of the season. The feast was spread under the giant trees. As it was Sunday. Parson Simpki 'preached a short but impressive sermon, likening the great redwoods to the banners of God and thanking Providenee for the privilego of enjoying this visit to IIis great outdoors.
The redwood grove at this point, which is one of the seyeral that the com-ittee has under consideration, presented a beautiful sight in4eed, with the river flowing swiftly on one side and the high hills rising majestically a short distance away.
Later in the afternoon they reached the Phillips tract which also has been offered. for the lloo Hoo retreat. This tract has an interesting historical record. It is a part of the grove purchased a few years ago by Dr. John C. Phillips of Boston as a memorial to his brother-in-law, Colonel Raynal C. Bolling, who was liilled in aetion during the German ofrensive near Amiens, France, on,March 26, 1918-the first American officer of lush rank to fall in the World war. A heavy bronze tablet, fastened to a granite boulder, near the highway, marks the Bolling memorial. The state highway leads through the Bolling grove and the river divides it. Dr. Phillips is willing to dispose of all that portion opposite the river-a tract of approximately 100 aeres.
The beauty about this, as well as all the other tracts under consideration, is Jhat they are readily accessible by both railroad and automobile road. They are on direet line of the Coast or Redwood highway between Portland and San Francisco. The Paciffc Northwestern railroad. reaches within six miles of any. one of the tracts, with convenient stage service available.
Parson Peter A. Simpkin, the Hoo-Hoo Sky Pilot, has just returned from Oklahoma City, Oklahoma, where he delivered an address to a state-wide retail lumber convention in that city on June 21st. Many of the Oklahoma dealers heard the Parson address the Texas eonvention in Forth 'Worth, in April, this year, so lrere anxious to get him to their big meeting.
Jack Dionne, Publisher of THE CAIrIFORNIA LUMBER, MERCHANT, was to address the Oklahoma conyention also, but was unable to attend.
Sunday evening the party passed through Scotia and on to 'Weymouth where they hacl dinner and spent the night. But the next morning they returned. to Scotia and inspeeted the plant of, the Pacific Lumber Company. As is well known, this is one of the most modern mills in the country, equipped with every up-to-date device and facility for the economical and efficient production of high grad.e lumber. The tourists were guests of the company at lunch at Vance hall. They next went across the bay to the Hammond Lrumber Company's mill, thenee down the bay to the plant of the llolmesErgeka Lumber Company. Returning to Eureka, they were ey'tertained by the Eureka lumbermen at the hotel for
fn the evening the visiting lloo lloo, joinetl by some of their local brethren, eonducted a concatenation, opening the eyes of, elel.jgpJrittens. Later in the evening they were joinect'by the ladies of the party at an informal danee, followed by a late dinner. Most of the festivities in and around Eureka were presided over by Percy Brown, viee regent of the Northern California district, and if anyone knows how to stage a real, enjoyable party Mr. Brorvn is that hombre.
Tuesday morning tho travelers got out bright and early and motored to Scotia, a distance of about 30 miles, for breakfast. Appetites were keen at the end of thin journey but the Scotia folks had provided amply for just sueh circumstances. From there they went to BuIl Creek flat to view one of the finest stands of redwood known to man. The magnificence of these splendicl old trees inspired Parson Simpkin to further eloquence. He spoke briefly and informally, but his every utterance was like a sermon.
On the return journey the party again stopped at the Phillips tract, as the state highway cuts through a portion of this forest. Thenee the route lay through McCray and southward to San Francisco. The Woodheads and Trowers stopped at Willits for a few days' further visit but the others of the party continued. directly to their respective homes.
Ono of the interesting incid.ents of the trip was the appearance of a number of 'd.eer near the road,way sgme distance above Eureka. The animals were so tame that they allowed the automobiles bearing the party to approach within a f,ew rods.of them.
It has been said of Napoleon that no characteristie eontributed more directty to his success than the fact that he garre every private in his army to understand that he carried a potential Marshall's baton in his knapsack.
'We struck a big retail lumberman in California the other day who is thoroughly sold on th'at very idea. He wants even his day laborers to know that they have something definite to work for, and that his firm rewards productive effort.
He has a truck driver who has not been giving the best of service. He expects his drivers to keep the,ir eyes open and report on sales prospects for the salesmen to work on. Ife called this man into his private office the other day, and addressed him like this:
"You have not been giving the sort of service that we expect of our men, and- I want to discuss the matter with )'ou. I want you to know that I do not blame you for this c0ndition. The fault lies with me. Your service has not been poor; simply indifferent. We don't want indifrerent men. But it was my fault because I failed to tell you when you went to work just what position we were hiring you for. You got the idea $'e were hiring you for a truck driver. We were not. We hired you to be General Manager of this business. We hire every man for that same position. We expect every man in this concernts employ to work to be-
eome general manager of the company. We expect you to work for the job of the next man above you, and then for the place of the next man above Eim, and so on. We don't hire men to be truck drivers. We want them to give such service as will constantly advance them in the, organiza.Iion. My job, is the job you were hired for. Now get that thought right in your head, and go back to work."
Ancl the man went back to work with a new light in his eye.
He had learned that there is a "Marshall's baton in his knapsack. t'
'We found a new word in a little magazine a few days ago that appealed to us. The word. is "Yesbutters"-you know, the people who agree to a proposition, are in favor of it-"Oh, yes, but-" Don't you know them and isn't their name legion? Speak of wet blankets, dashes of cold water ! What has a more cooling effect when you are thoroughly in sympathy with a project than a "Yesbut- ter?" And you meet them hourly and probably have one in the bosom of your family and the chanees'are that you may even belong to the big fraternity yourself.-Missouri Ledger.
In Chicago they ask you, "'What.have you got?"
fn Boston they ask you, "'What do you know?"
In Virginia they ask you, "'Who are you?"
In Texas they ask you, "What can we do for you?"
fn Mexico they ask you, "'What can we do you for?"
On the Pacific Coast they ask you, "What can you do?l'
In Tia Juana they ask you, "What will you have?."
Soph. No. 1: Do you still go to see that little bruaette you were with last wintor?"
Soph. 2 : She's married now.
Soph. 1: Answer me !
Life is a grindstone; and whether it polishes a man, orjust WEARS HIM OUT depends upon the stuff he's made of.
sleep
porch idea. Let your customer sleep on the porch while you stay awake on the idea.
The Shingle Braneh of The West Coast l-rumbermen's Association, Seattle, Wash., have d.evised a "shingle Sales Service " which we believe is doing much and. will do more to improve the quality of Red Cedar Shingles, and also aid in their intensified. distribution.
That service is explained by R. S. Whiting, Secretary, as follows:
"Our 'Shingle Show' was cireulated among eight or ten of the larger retail lumber merchants' conventions this ' last Winter, is located in Chicago as permanent headquarters, to be shipped out in three crates by freight to any group of lumbermen who wish to display this show. It'is very simple to put up and. take down and is easily packed and unpacked from the erates. It contains twelve panels of stained shingles, displaying the various grades, as applied to both roof and side walls. It has numerous samples of shingles, which have been in use from 40 to 50 years, also an interesting disirlay of Red Cedar Shakes, and two large bulletin boards with a sufficient supply of photographs with which to cover them, all having in mind a clear description of the manner in which the logs are taken from the forest and put through the shingle mill in the process of manufacture and delivered to the car for the dealer.
"This shingle show has been at work ever sinee the retail eonventions were finished. ft was displayed by the Wichita dealers in 'Wichita, Kansas, also in Denver, Iroveland, Colorado and Des Moines, Iowa, and will be shipped by us to any point in the U. S. for use by any group of dealers so desiring the show.
"Our 'Shingle Sales Service' was designed to assist the shinsle salesmen in the fielcl. in interestins their customers in si'ingles, by a display of the different -grades, including Stars, Clears, Perfects, Perfections and Royals, showing the actual shingles and the defects in each grade, these to be contained in a case which is easy to carry, which case also contains five or six pockets, in which the salesman maj/ carry the following samples of literature issued by the Shingle Branch every week or ten days during the entire year, which literature is all of an edueational nature. The following list of subjects has been prepared and will be put into print as above described, the first seven having already been published:
Grading Rules.
Specifications for I-.,aying Sidewalls.
Nails.
Shingles on Roofs and
Comparative Costs of Roofing Materials. Advertising Hihts.
The All-Shingletl llouse-The American llomes.
Shingles in the Making.
'What is Red Cedar-the Woocl?
Shingle Stains and Paints.
Panel Details for Making Shingle Displays in Retail Yards.
Trade Ethies.
Tracle Stories.
List of Cities Not Having Anti-Shingle Ordinanees.
Shingle Fire Ordinance Questionnai.re.
Insigaifieance of Shitrgle Roof Fires.
'What Eappened in Omaha.
How Asphalt Shingles and Roofing are Manufactured.
18. Arguments of Our Competitors.
19. Illustrated Fire Resistive Roofing Tests.
20. Chart Showing Cost of Siding Material.
27. Logging Recl Ceclar.
22. Care of Shingles in the Retail Yard.
23. Heat Conductivity of Shingle Sidewalls as Compared with Other WalI Construetion.
"All this literature is contained in our 'Shingle Sales Service', and before the year is out we expect to add hatf a dozen more subjects to our leaflets, booklets and pamphlets, and as many of these pamphlets can be obtained from this offico by the manufacturers or lumber merchants, and spaee will be left on the front page of each for the dealer's name, address, ete. At the present time, we are swarnped yith orders for the first five or six numbers. and. as soon as the manufacturers become thoroughly acquainted with this service, we expect to have a still greater demand for the service.
"It was our thought that through the salesmen in the field, we might secure distribution to the dealers of sales helps and arguments and suggested advertising copy, which would be of assistance in merchandising our product. This is one of the activities of our Association.
"Another one is the placing in the ffelil of the best and most experienced saw filer and millwright on the Pacific Coast, who endeavors to improve the quality of shingles manufactured. This man has been placed in the ffelcl at the service of all mills, and ealls on an average of 90 to 100 mills a month. We feel that with proper merchand,ising and a quality produet that 99/6 of our difficulties will be overcome. t'
California is today one of the newest and best territories which the hard.wood industry of the nation has marked. "Good" on its merchandising map.
California is a big eonsumer of hardwoocls toclay. It will be a much bigger one in the future, as the rapidly developing industrial activities ffnd need for a great variety of hardwood.
At present California is consuming large quantities of the higher grade hardwoods, principally in thg shape of flooring, trim and. eabinet wood.s.
Oak flooring from Texas, [.ouisiana, Arkansas and Tennessee are coming into California in large qubntities. Maple and oak flooring from Michigan is a strong contender for the flooring business and is aetively merchandised throughout the state.
Gum and oak are the chief hard.wood.s of the South that are ffnding business in California for factory stocks, cabinet work and general industrial purposes. It is along this line that there is a splendid chance for marliet developuient,'and the eyes of the hardwood men of the South are turned in this direetion.
'Within the neit yea.r there wilt be great activity:in the u'ay of missionary work by the hardwood producers and. dietributors in California territory.
They don't call them "bootleggers" any more in polite soeiety. They refer to them as "irrigation engineeis."
Guaranteed by a $25,000 Indemnity Bond :
Red Cedar Shingles bearing the RITE-GRADE INSPECTED trademark are guaranteed by the manufacturer and by the RITE GRADE Shingle Association to be UP-TO-GRADE and of full covering capacity as stenciled on every bundle.
RITE-GRADE INSPECTED Cedar Shingles bearing this inspection mark may be obtained in all first grades including Extra o&A8 6/2", Extra *A8 5/2", Extra Clears, Eurekas, Perfections and Royals. Be sure of your grade covering capacity.
4t+4
It is not the habit bf Californiane to deal in superlativesl of course, but when it comes to the percentage of Eoo-Iloo members and the high degree of IIoo-Hoo enthusiasm, few people'are going to dispute that California takes ffrst place-easily.
'Whether this is due to the circum_ stanee that Californians are supDosed to.have Eeener judgment on thi^good llings of life or because they have -been "sold" on the merits of Hoo-Eoo to a greater extent than the good folks of other states, the fact remains that the grand. old order is on & sound, safe and active basis ib this glorious old state.
But in casting about for the one or several c&uses of EooEloo supremagl in California_it is just about necessary to throw out a full share of credit in the direction of Charles D I-reMa.ster of Fresno, supremo arcanoper of the order, who, for a year or more, has been traveling up ancl down the state and out of it, into other seetions of his jurisdiction, preaching the gospel of Hoo-Hoo, holding concatenations, rounding up whole basket-loads of young kittens, reinstatiug veteran cats and instilling inspiration and. enthusiasm among the IIoo-Hoo brethren particularly and among lumbermen generally.
A new distribt inoy be'established in the state to enbrace the region,*|ong the Coast north of Santa Barbara and south of San Jose with headquarters probably at San Luis Obispo. This section now is somewhat inaecessible from any of the existing districts and contains too muOh valuable IIoo-IIoo timber to remain thus neglected.
More than & score of Los Angeles and Southern California mbermen ioined in a iolly Hoo-Hoo excursion to Catalina lumbermen joined jolly fsland last Saturday and Sr rday Sunday. The party hacl a block ld at the St. Catherine l{otel. Most men- of room8 reserved Catherine bers of the party went fishing, but according to reports the tuna kept at a safe distance.
1ss Angeles cats have startecl the habit of hokling weekly meetings. They meet every Thursday in the rooms of the City club, Chapman builcling, Eighth street and Broadway. Davicl 'Woodhead, vice gerent, has been presiding but is trying to persuade the others to rotate the chairmanship each week. Visiting lumbermen, whethbr they are members of l{oo Hoo or not, are welcome at thete meetings.
what stroke of genius he can perform uext day for the bet- The order is going to be very active in Arizona this terment of Eoo-Iloo. No task is too hard. and no journey is year. A complete state-wide organization has been formed too arduous for him if he ean render some seryice thereby. and a series of concatenations will be held after the vacation But "Lee" modestly disclaims any particular personal se&son. credit'
3 {. C. I-right, of the Norman Light T:umber eompany of "Iloo-Hoo owes its strength to the personnel of its mem- :'Miama, has been appointed state counselor. Mr. I-iight has bers," he explains. "If anyone has done something worth been a member of the ord.er for a great many years, is one while it is Parson Simpkin and the excellent stafr of viee of the most progressive lumbermerof the state and'an imgerents we have in the state." portant figuri inhis community.
Ancl that is true. Parson Simpkin has done much for The following vice-gerents have been named.:, Syclnor S. Cornick of the McGonigle Lumber company, eouurry we[' as supr€uru cu6Prat,' "t^11._Y::t:_t;.fii Riordan, for,.the Mountain district; Albert'W. Stacy of the traveled. more than 251000 m'iles in the last year 4nd 'Il8s. floasaff Tnimhar .nmnqn' T)nrrolaa fnr **a hnrr:tan rtio*ia* Bassett lmmber compa.ny, Douglas, for the bord.er district, spoken to scores of lumber meetings and gained. thousand.s ,'*--of new recruits for Hoo-Hoo. 6@ru'u uuu^ouuD H1::t'rY".f1\L'"^1111.3:.K' 'wood Lumber companv' Phoenix, for the Valley dishict.
Another great element of strength is the stafr of vice
You can well look forward to some real aetion and some gerents. In the several districts they are: rertuN' rx u'E utDurruuD uusJ @ru' - _ ^
interesting neetings in Arizona from now on.
Southern, O. S. King, Charles R. McCormick & Co., San
"Lee" never goes to sleep at night without first thinking IIoo-Hoo, not only in California but in other parts of,tlg country as well. As supreme chaplain or the Order he'has Diego.
1-.,ss Angeles, David Wood.head, 'Woodhead Irumber Co., Lns Angeles.
San Joaquin Valley, Nelson Dennis, Valley Lumber Co., 'nrresno.
Sacramento VaileY, HarrY Co.. Lotli. Sacramento Lumber
6uy District;'Homer B. Maris, Maris Hardwood Co., San I*rancisco.
Northern, Percy Brown, Perc;r Brown Lrunbor.Co.n Eulgk&,
O. O. Russe[, geperal manager of the Colorad.o Continental Irrrrnber company of penver, has been calling on the California trade in the last few weeks. He renewed acquaintances around. the Bay district early in the month but ecca,pd from there just before the Shriners arrived.. Then he went down to fres Angeles where he found many old tine friends. Ee reports a good season for lumber in the mountain country. :
On aecount of the success'of the concatenation held at Eureka late in May, when R. A. Iliscox and Frank W. Trower, both past snarks of the universe, were present, at least one more concat will be heltl in the northern district of the state before the end of the summer. Percy J. Brown, vice-gerent for the district, already has plans under way.
A class of eleven kittens were received into the Order at Eureka. They are: T. W-. Hine, Holmes-Eureka Lumber Cornpany; J. II. IIoIt, Dolbeer & Carson; J. H. 4olTes, Holmes-Eureka Irumber Co.; C. R. Splain, R. J. Ilawkes, Thomas W. Moberly, Fred. C. Trace, Hammond. Lumber Co.; H. B. Koster, California Barrel Co.; C. G. Swanson, A. F. Stephens, Healdsburg, and W. A. Cox.
rN
Douglas, Ariz., June 10.-In the first lloo Hoo concatena'
tion conducted in Arizona in nir'-e years' 17 nimble kittens had their eyes opened here last night and with the energy anil clignity characteristic of the state, lapped their milk and becarne full-fledgecl members of the organization.
The occasion was graced by the presence of a distinguished group of IIoo IIoo brethren from various parts of California and Arizona, including Charles D. LeMaster of Fresno, the supreme arcanoper of the ord'er, and Parson Peter Simpkin, the supreme' chaplain.
Mr. LeMaster had. charge of the concatenation and Parson Simpkin gave an eloquent and inspiring address to the cats and kittens foliowing the ceremonies. While Eloo Hoo in Arizona has romained more or less dormant through these nine years of inactivity, the individual members have lost none of their faith or.enthusiasm.
fndeed it is considered a good omen that the rebirth of Hoo. Eoo in this groat state should take plaee after the lap-se of nine mystic years. From now on Arizona is going to be one of the most active spots on the map of the organization. Aaother concatenation is planned for the late summer season. The officers of the concatenation were:
Snark, C. D. I-,eMaster.
Senior lloo lloo, John G. O'MalleY.
Junior IIoo lloo, Floyd A. Dernier.
Bojum, Albert StaceY.
Scrivenoter, Peter A. SimPkin.
Jabberwock, F. H. Beekman.
Custocatian, OIaf Olsen.
A-pcanoper, S. S. Cornick.
Gurd.on, S. G. Dowell.
Here are the names of the kittens:
John E. Wood, assistant manager of Bisbee l-,umber Company, Bisbee.
Francis C. Groves, salesman Flagstaff l:umber Company, Flagstaff.
Irving Jennings, secretary-manager Jennings l-.rumber Company, Douglas.
Henry H. Shoup, proprietor H. H. Shoup l,lumber Company, Phoenix.
John J. Halloran, secretary-treasurer lfalloran-Bennett Lumber Company, Phoenix.
Percival I. Merithew, resid.ent representative E. K. 'Wootl Irumber ComPanY, Iros Angeles.
Joseph Joss, owner Douglas Planing Mill, Douglas.
Nielson C. Pierce, manager Southwestern Sash & Door Company, Douglas.
Josoph William Tarcly, manager, Douglas I.rumber Company, Douglas.
Perry J. Jack, bookkeeper Douglas l-.,umber Company, Douglas.
Emil Marks, manager Bisbee Lumber Company, Bisbee. 'William M. Killen, president Foxworth-Killen l,,umber Company, Tucson.
Adolph H. Quist, lumber buyer, Moctezuma Copper Company, Nacozari, Sonora, Mexico.
James R. Henderson, manag'er Henderson-Watkins I-rumber Company, Bisbee.
Henry W. Swafford, vice president E. J. Stanton & Son Irumber Company, Los A:rgeles.
H. E. Brubaker, presid.ent Casa Grande l,umber Company, Chandler.
Ora D. Dwyer, manager El Paso Irumber & Door Company, Douglas.
Supreme Arcanoper "Charliil" I-.reMaster proved that he is a resourceful man when the Hoo Hoo grove committee and party made the trip into Ilumboldt County'a few weeks ago. The tourists reached a spot along the Eel river a few miles from the Bolling memorial grove. They saw an attractive stand of timber across the river. There was no bridge and the stream was too deep and too swift to ford across. But "I-ree" rose to the situation. Slipping behind a giant redwood he shed his outer garments and plunged into the river. The water was eold. He shivered. But once in he could not turn back. Carrying his clothes at arm's length above his head he half swam, half walked, to the opposite shore. There he again resumed the habiliments of civilization and made a casual inspection of the tract. As a result of his investigations this grove now is being considered., among the others, as the Hoo Hoo memorial.
According to present arrangements San Franciseo will be the scene of a big concatenation early in August. Plans are in charge of Homer B. Maris, vice gerent for the Bay district. A big attendance from the southern part of the state is expected and a 100 per cent turn-out from the Bay region is taken for granted.. California Hoo Iloo expect to be well represented at the forthcoming national conclave in Detroit and plans for the trip will be disctssed at this meeting, the probable date of which has been set for August 9. Mr. Maris is giving a heap of attention these days to the entertainment features of the eoncat.
Major E. G. Griggs, Snark of the Universe, is completing plans and arrangements for several important meetings to bo followeil with Concatenations in the Northwest. Plans are under way for meetings at Tacoma, Seattle, Everett and Aberdeen, 'Washington; Portland, Eugene and Bend, Oregon.
Parson Simpkin, Supreme Chaplain of the Order, will address all the meetings and will be accompanied by Snark Griggs. It is anticipated that meetings will be well attended and a large class initiated at each.
Charles R. McCormick, head of the various lumber and shipping enterprises tha.t bear his name, took a week or two away from his desk in San Franc,isco Iate in June and. journeyed down into the southern part of the state. He visited his offices in San Diego and l-.,os Angeles, as well as some of the McCormick yards.
Another of the Northwest's strongesf,sales executives has come to San Francisco to join the local lumber colony'
A. O. Nelson, a familiar figure in the Douglas fir lumber trade of Oregon for many years, has opened" up an office in the Central Building, I-:os Angeles, where he represents the Santa Fe l:umber Company of San Francisco.
Mr. Nelson formerly was sales manager for the Hammond Lumber Company at Astoria and later was associated in the wholesale lumber business in Portland with R. S.' Shaw. H9 has a world of friends in the Northwest and rapidly is becoming acquainted in Southern California.
He is Allen Turner, for the last two years sales manager for DOLBEER, & CARSON PREPARINC TO the Buehner I.lumber Company of Coos Bay and Portland, BUILD BIG NEW REDWOOD PLA$[ and his new position is assistant sales manager for the E. K. Another big and modern Redwood plant will soon be
Mr. Turner took up his new duties about June 1 and builders and operators. Accbrding to the announeement of for the, last month has been traveling through the central $r. Mugan, manager of the concern at San Francisco, they part of the state in company with Harry Vincent, assistant 7fuill erect a plant to manufacture 125,000 feet of lumber manager of the San Francisco office. / daily, and they have enough timber in the tract they will
It was only a few months ago that Harry Vincent him-\/ operate on to keep this mill going for at least sixty years.
Wood Lumber Company. built in Humboldt County. Dolbeer & Carson will be the self came from Portland to San Francisco to succeed U. G. This concern operates at the present time their original Richards. Mr. Vincent has been with the E. K. 'Wood or- plant at Eureka, Cal., which was started. in 1863 by the late ganization for a long time, first at the mill in Bellingham John Dolbeer and Wm. Carson, pioneers in Redwood proand later, for about three years, as head of the sales office duction in California. in Portland.
Mr. Turner has a record as one of the most successful sales managers in the fir territory. He formerly was with the Clear Lake I,umber Company at Clear l-,ake, Wash., and has had a wide experience in the selling end of the lumber game, on the road as well as at the executive desk.
Robert S. Osgood, son of George J. Osgood, of the Wheeler-Osgood company, sash and door manufacturers of Taeoma, 'Wash., 'will assume management of the eompaly's I-,os Angeles branch on July 1. Young Mr. Osgood has been in the automobile business in Santa Barbara for the last few years and was manied a few weeks ago to a young woman in Kansas City. He is now on his honeymoon trip.
Ever since Mark W. Lillarcl resigned' the management of 'Wheeler-Osgood's branch to take over the account of the Nicolai Door Manufacturing company of Portland, R. L. Reedy, sales manager at the head' office in Tacoma has been f""Liirl "ft.r the Ilos Angeles offiee. Mr. Reedy will remain in California until about August 1.
Fred Hamlin and Garry Bennett, two popular salesmen of San Francisco, became the owners and operators of the Pacific MiII & Timber Company on JuIy 1. The olcl corporation is dissolved and the new owners will operate the -business as a partnershiP.
Fred Hamtin has been selling lumber in California for a good many years and the last several years has been with the Charles R. McCormick L,umber Company. Garry Bennett has been selling on tl'e road for Hill & Morton. Both are keen, aggressive, experienced salesmen with lots of friends.
They will wholesale red cedar and redwood shingles and fir and redwood lumber.
Their manv friends are wishing them good luck in +,bcir naiden effort on their own account.
One of the prominent Shriners attending the big convention at San Franciseo last month was Ben S. Woodhead of Beaumont, Texas, head of the Beaumont Lumber Company and enthusiastic president of the American Wholesale I.iumber Association. He visited with the lumber fraternity of San Francisco and incidentally signed up some new members for the A. W. I/. A.
Ben is one of the keenest salesmen in the business and is busy selling the. big wholesale association wherever he goes.
THE CAI-,IFORNIA I-/UMBER MERCEANT rises to remark that it considers the A. W. Ir. A. one of the most useful and progressive of all lumber assooiations, and is glad to see it increase its membership in the Golden West.
"Fifty-two per cent of the people of the Unitecl States live in rented homes, " said K. V. Haymaker, of Detroit, Michigan, to the National Association of Realty Boards in San Francisco the other day.
He repeated his story to the Chamber of Commerce of Los Angeles later. He told the latter gathering that he understood "sixty-five per cent of the people of L,,os Angeles live in rented houses."
Mr. Haymaker declarecl this entire situation to be a dangerous one, conducive to all sorts of social evils, and a situation tending to breed disloyalty.
Mr. Haymaker has been one of the foremost advocates of the "Own Your Own llome" idea in this country for many years. He was with the Government Housing Board for a time, and is a great factor in the spreading of the building and loan movement to help the man of small meaus secure a home through securing for him long tine low rate loans.
John I-r. Reed, for many years private secretary for the late John R. Hanify, has been appointed administrator of Mr. Hanify's estate. Mr. Hanify, prominent lumber and shipping man, met a tragic death in San Francisco bay a few weeks ago by drowning. E. A. Christensen of Sudden & Christensen was drowned in the same accid.ent, when a small boat in which they were fishing was caught in a severe storm and upset. The affairs of the John R. Hanify Co. are to be continued with few changes, it is understood.
Right in the good city of San Francisco by the sea, a wonderful demonstration-one of the most convincing possible for it made even the Redwood boosters gasp-was recently made of the fire resisting qualities of Redwood.
The prreat lumber vard of the Vanarsdale-Harris l-.,umber Uo., ud;oitr" the planing mill of The California Planing Mill Company. That mill recently cought fire and was totally destroyed, flat to the ground. Piled jamb against the end of the planing mill that burned. was a great lot of Redwood, mostly 6x6 stuff. The mill burned away from the ends of this Redwood pile, with very }ittle damage. The ends of the pile of 6x6's was only charred a bare one-eighth of an inch in thickness.
Direct contact with the flames and intense heat had failed utterly to ignite the pile.
-' Arthur If. Kelly, for many years manager of the yard 9f tne Tulare County Lumber Co., at Visalia, Cal., has tesigned his position with that concern and is opening a new yard of his own at that point.
No suceessor to Mr. Kelly has yet been announced by his former employers.
A. C. I{amer, until recently a member of the firm of Show & Hamer, I-ros Angeles wholesalers, has started ln business for himself, with temporary offices in the Pacific Mutual building, Los Angeles. He will handle a fuil line of fir and redwood lumber, and shingles. A. T. Show will continue the business of the old. company in the Central building.
II. A. Browning, Los Angeles wholesaler, has just returned. from a trip to Portland, Seattle, Grays llarbor and other lumber-producing points in the Northwest. He made the trip by automobile and reports the roads in good shape aII the way with the exception of a few miles in Northern California where construction work is in progress. The shingle market, he says, was fairly firm when he was in Seattle, but gave indications of further fluctuations. Manufacturers and dealers are meeting heavy demands for shingIes.
J. J. Mclntyre of San Francisco has opened a new yard. at the corner of Poplar and Union streets in Stockton. A new and attractive office has been erected. A spur track connects with the Western Pacific railroad. J. J. Mclntyre is the manager.
J. M. TEES, TNC., SUCEEDS LAUDEN & TEES AT SAN FRANCISCO
J. M. Tees, fne., has succeeded the firm of Lauden & Tees, 112 Market Street, San Francisco, in the u'holesale lumber business. M. K. Lauden has retired from business on account of ill health, so Mr. Tees incorporated und.er his own name and is contimring and enlarging the business.
He has the agency in California for Geo. T. Mickle Lumber Co., of Portland., Oregon, spccializing in two-by-fours, but selling everything in Douglas Fir, rail delivery. He also has the agency for The I. Stephenson Co., Wells, Mich., big producers of Maple flooring, and for the Arkansas Oak Flooring Company, of Pine Bluff,.Ark., producers of high grade oak flooring.
Successful operation has characterized the plant of the Hutchinson I,umber Company at Oroville since the opening ceremonies ineidental with the completion of the big mill late in May.
This splendid new property is one of the largest and most modern pine mills in the state. Much of the work, both logging and manufacturing, is being done with electric polver. Steam is employed only for carriage feeds, Iog turners, lift skicls and dry kilns.
A monorail system is used throughout. The lumber is moved from the sorting tables to the yard by this method, and again picked up and carried by monolail when it is to be loaded onto the cars.
The 'woods are equipped with electric logging engines. Both yarders and loaders operate under electrie polver.
The eompany owns a large tract of virgin tiniber, easily accessible by logging railroad from the mill. Most of the timber consists of California sugar pine.
Every late facility has been installed in the mill, which is housed in buildings having an over-all length of 305 feet and a width of 109 feet. It contains one 8-foot and two 9-foot band mills.
The sorting shed is 540 feet long and provid.es for sorting on both sides of the chain. The monorail carries the green lumber from the sorting shed to the storage yard. The lumber is placed on stieks and correetly pilecl before it is moved from the shed. The monorail merely drops it in place in the yard. No piling need be done in the open weather.
Much attention has been given to the box factory, which is 197 feet long and 80 feet wide. It will have a capacity of 80,000 board feet a day. The dry shed will be of corresponding proportions and will provide for a heavy volume of stock.
The new enterprise was conceived and developed by officials of the Hutchinson l-lumber Company of Huntington, W. Va., and R. L. Hutchinson, the president, gave much of his personal attention to the work. He was the principal ffgure at the eelebration attending the opening.
J. S. Ilickok, formerly of Asheville, N. C., and for many lrears connected with the eastern sales offiees of the llutehinson I-rumber Company, will be the sales manager. He will maintain his office at Oroville.
F. W. Van Houten, formerly head of the Van Houten Lumber Company at Forest City, Ark., has been in Southern California for the last few weeks and may enter into business in that part of the state.
The lumbermen of Californie are girding up their loins up to beat this bill, and we want to hear from every lumand getting ready for a campaign to kill the anti-shingle berman who is willing to help' 'We are not dttacking any bill that was held up by referendum, and which will be voted one. Shingles have been attacked, and we simply want to on in November by the Sovereign voters of California. permit the people of California the privilege of putting whatever sort of roofing on their homes that they think
rt is Nor a ffght FoR' shingles as against any other roof- best. we think the people are the best judges of what they ings, as the lumber people look upon it' rt is a fght to pro- want on their homes, and when given free choice a huge tect shingles from unjust discrimination, made in behalf of the home builders of california, in order that the man who majority choose shingles' And we want to see that they are buirds a home mav have the privlege or pracing upon its
roof such covering as he thinks best'
will readily understand that an injustice has been attempted,
The statewide campaign will be handled by a committee that they have very nearly been deprived of a valuable of three gentlemen, A. J. (Gus) Russell, IL M. Cochran, right, and that they will tal<e the proper steps at the polls. and J. M. Hotchkiss, all of San Francisco. Mr. Russell, 'W'e want to hear from all loyal lumbermen." head of the Santa Fe Lunber Co., a big wholesale and retail
The lumber dealers of the San Joaquin Valley have uaanilumber concern, is Chairman of the eommittee, and actively mously ofrered their co-operation to the committee, and the in charge of the campaign work. Mr. Cochran is the well returns from other parts of the state have been comiig in known executive of The Union Ilumber Company, and the freely. man whom the State of California has to thank for the privilege of placing wooden shingles on their homes this year, trhee and open competition is the American plan, in builtlror rre organized and underwrote the expense or the cam-
paign ,that secured. the signatures to the petition when the anti-shingre crause was discovered in
just twelve days before it had to be at Sacramento.
Hotchkiss is active head of Hobbs, wau & co., and. another
very enersetic Redwood. manufacturer.
rhis comnittee is arready engaged in lining up the rum-
bermen in every city in California in the activg efrort to give incorporated town in California. thepeopleofCal!forniaaproperunderstandingofwhatthey are going to vote up6n, and. they desire the active co-opera- 7rr rrnr^rErclrrrr.Dd tion of every lumberman everywhere in the big job they t ^ *: *wN wrro'LEsar'ERs GoMBTIIE have tackled.
i George Stephenson and Charles I. 'White have formed a
'when the anti-shingle clause was discovered. in the bill, fartnershil under the name of the stephenson-'white lrumafter the Governor n-aa "igiua it, tr,""" lo*"1""'ll'Jt11*-1ffit;:till,Jl"il"li:il""ffT:J""11*-"fi#ffi,"; days in which to ffle with the Secretary of State a petitionV signed by not less than 84,000 voters of the state, asking for
i ."1-0"'1"*Tl;J',i1,i,1i,"ft:,T:ffi,",'" 11,1
in November.
A. J. (Gus) Russell, Chairman of the Committee, states i 46E Lumbermen'r Bldg.
san Fraucirco cat. =
=
the bill through and easily miss the anti-shingle thrust. We
don't know how deliberately it was done, but we know that
wooden shingle on their buildings, without asking their
Solit Rcdwood Portr, Tier and Stakec'
=
= = ****+*tt***iffi'+;l''l' = #i:":-ltuMBER =
The unequalled "kick" in our service has long been well lsnown from the San Joaquin Valley north.
We have opened an office in Southern California to' furnish that same quality of service to that territory
Anything in Douglas Fir, finest quality, most dependable manufacture, rail shipment.
This is the famous Hipolito corner' used on all Hipolito Stock Size Screens.
Lumber dealers all over the West are
malcing good, steady profits through selling Hipolito Stock Size Window Screens. They fit all standard openings.
WASHINGTON, June 25.-Encouraged by. the response to its prize bfrer last year, the National I-,umber Manufacturerst Assoeiation has decided to ofrer $2,000 in prizes this year for the discovery of new methods, new machines, or new devices in the lumber industry, so it was announced today at the office of the Association here.
Last year's prize of $1,000 was in a single award, but this year tfie $2,000 will be divided into a first prize of $1,000, a second prize of $500, three $100 and four $50 prizes. The National. Lumber Manufaeturers' Assoeiation believes that widening the prize distribution so that nine contdstants "will be,in the money," will lead to the reception of a large number of suggestions.
The competition is open to anyone, in. or out of the industry and utterly free from the petty and annoying restrietions often attached to contests of this sort. Practically the only eonditions are that entries for the coinpetition must-be made before the time of the next national convention irf the Association, whieh will probably be heltl in April, 1923, and that any suggestion offered must relate to a new method, new machine or new device, which, in practical application or use, will result in the appreciable saving of labor, {ime, material or expense, when applied !o present manufacturing processes in the lumber industry. Contestants are to eorrespond with and submit their ideas to the Technical and Research Department of the National I-rumber Manufacturers' Association, International Building, Washington, D. C. While there are no prescriptions as to the form of sub4isgion, contestants are"atlvised to take pains to formulate their suggestions in a clear and concise manner; drawings, if any, and descriptive uratter, to be in neat, thorough and intelligible form.
Awards will be made by a committee of fifteen lumber manufacturers chosen from the membership. of the Association.
Irast year's prize was won by William H. Mason of Lraurel, Miss., for the development of a method. for the extraction of pitch and its by-products from pine, the process being installed in eonnection with the dry kiln of a lumber manufacturing Plant.
If you are not now handling these Screens write us for informatiqn about our plan for lumber dealers. Just a line on a post card or clip this advertisement and mail it with your letterhead, we'll' know what You want.
We Offer: l. Sound INDEMNITY; a protection against loss which is as good as can be secured 'from any company an;rwhere.
A policy secured by cash resources equal to five times the average probable losses on all policies in force-
Allied with the Northwestern Mutual Fire Association are twenty-frve stron! Mutual companies with cash resources of more than TWENTY-FOUR MILLION DOLLARSi
2. An Insurance SERVICE, not infallible, but conscientious.
3. A SAVING to our Policyholders, which, at the present rate at which w€ ar€ r€turning dividends will amount to ONE MILLION DOLL^A,RS for the year 1922. This means a saving in insurance cost on your property of trom 25/o to 40/o oI the premium.
The Northuestern lvlulual Fire Associatiot{ and allied componies haue returned to theii Polkyholders ouer FORTY-FM MILLION DOLLARS in diuidends and sauings.
At the call of President J. C. Ferger, of Fresno, The San Joaquin Valley Lumbermen's CIub helcl a well attended neeting in The Hughes Hotel, Freeno, Saturday, Junc 24th. The meeting began with luncheon, and continued through the afternoon in business session.
At the luncheon the only speaker was Jack Dionne, pubIisher of THE CALIFOR,NIA ITUMBER, MERCHANT. IIe yfuas introduced by President Ferger as the publisher of " The llrivest l.lumber Journal" at present, and after July lst the
publisher of an even liver lumber journal in California. Mr.
Ferger welcomed the new paper very enthusiastically, pledging the co-operation of The San Joaquin Valley Lumbermen's Ciub in making it a success. Mr. Dionne voiced. his appreciation of the kindness that has been shown him in Oalifornia, and talked for thirty minutes on the aim and intent of THE CALIFORNIA LUMBER, MERCHANT, and on the merchandising of lumber as the new paper will preach it.
At the last meeting of the trustees of the Douglas Fir Exploitation and Export Company in San Francisco some important ehanges in the personnel of the organization were made. James E. Madison of the San'Flancisco office was elected secretary of the association, with headquarters at Seattle. He will succeed Charles E. Hill, who has retired. to engage in private business. As evidence of their esteem the directors presented. Mr. Hill with a handsome and valuable silver service.
The rneeting then adjourned to the convention hall, where regular pusiness was transacted.
A. J. (Gus) Russell, of San Francisco, Chairman of the Statewide l-rumber Committee that will handle the campaign against the anti-wooden-slingle law that will be voted on in Noveuber, was called on to speak on that subject. He explained. the campaign that the lumbermen of California are starting to win that election, and in conclusion the entire organization pledged its enthusiastic support of the campaign to save shingle roofs for the eitizens of California.
The San Joaquin Valley Lumbermen's Club is planning to hold a big meeting some time in the faII, probably inviting other state associations, to begin working up enthusiasm in the next meeting of The Western Retail Lumbermen's Association next February. J. C. Ferger is also President of The Western Association, and his friends in the San Joaquin Valley are going to see that a proper delegation escorts him to Spokane, where the next meeting will be helcl.
I-.l. E. Force was transferred from the Seattle ofrise to San Franeiseo to become.sales manager for the company.
George C. Thompson had been made permanent manager at a previous meeting and presented his report for the pre. ceding month showing a normal volume of business.
/The Osgood Lumber Company at BelI, Cal., is making some $ubstantial improvements to office and yard. The ofrice is /being made modern in every particular, with special attention to the idea of giving service to customers and prospects.
(Extract from Los Angeler Timee, June 18, 1922)
Jrut rounding into full production with the first unit of the new plant at the northweort oorner of Slauson a,venuo and Iron street, the TVeaver Roof Compann presided over by Sylvester 'Weaver, last yea,r's presideat of the Chamber of Commerce, &nnouno,es its readiness for corylete service, after maintaining a partial service since flre deotroyed itr downtown plant last winter.
The first unit new builtling now occupied and iu full opera. tion, is 300 feet loug by 60 feet wide; is of ootrorete, stool and hollow tile constmction; hos monitor roof, conorete floon, end with its equipment of new machinery [r. Weaver declares it to be the most modem and most efricient roofing plant in the United States.
- This building comprises the machine room, wa'rehouse and other uses for which other buildings and facilities wiU be provided from time to time, on the conservative basis of reinvested eernings. The investment in the buriacsr ot the present time, in buildings and equipment is about $200,000. Employrnent is given to 110 people.
T-he new machinery, largely eutomatic, turns out a perfeot roll of felt roofing every twelve seconds, or rbout 1,500 rollr a day; a roll being three feet wide and thirty-six fget lgng. Besiales this roofing output a carload per day of felt building peper also is produced., and other products such as felt shinglos and asbestos moterisls.
The rooffngr eomprire plain or smoot\ sanded, red slate, green slate, and asbestos. Slate shingles, in both the red and the greeq also are mrde of tbe same materials; building rnd inrulating paper and saturated felts also in large quan-- tities. Annual turnover is well above $1,000,000 in these commodties, vrhich is distributed tbrough the lnnber and building trades to all the Pacific States, with good begrn- nings of huge export business with South and Central Araerica and texlcq Ilew Zealand and Australia.
The otricial rta,fr of the Weaver Roof Company co'nprises: Sylvester L. Weaver,'president and general manager; W. B. Koehler, vice-president; C. A. Aikirs, secretary-treasurer; II. F. Boesohe, sales merager; Vlilliam Eletcher, superintendent of production. The ofrices of the company will remain at the old location, 339-41 East Second street.
DIr. Weaver declares that tos Angeles ig now equipped, through the new plant of hir company, with facilities for rooffng msnufacture superior to any in the United States, in both quality of rooflng and efriciency of production, and that with. his returtr to active participation, after grving the city e yea,r of hir life as preddent of the Ghamber of Commerce, he proposer, jointly with his associates, to take every advantage of the'great developmeut of domestic and foreign trade facilities,,in building up a roofing manufacture that will refleot the importance of the industrial and maritime ascendancy of Los Angeles end Southern California.
Arthur H. Kelly, manager of the Tulare County l-,umber Company at Visalia, believes in carrying his home-owning message direet to the people of his locality.
At the recent industrial exhibit conducted by the business men of Visalia the Tulare County Lumber Company had an interesting and attractive display. Practically every visitor to the show stopped at the booth to register. Mr. Kelly conducterl a drawing contest and the successful entrant was given a modern ironing board-the product of his yard. Competition among the housewives of Visalia was keen.
The register also provided space for the visitors to designate what particular building feature they were interested. in. And the expressions in this space proved frank and helpful. A majority, of course, were interested in homes; others in sleeping porches, garages, chieken houses and various small items of construction about the home.
Thus Mr. Kelly's office obtained the names of sevoral hundred live prospects with some specific information on what each prospect is likely to buy in the immediate future. Mr. Kelly reports that he has turned several substantih.I sales already as a result of his display. Ilis stroke of enterprise has proved fruitful and" profitable.
That the retail lumber business in California is by no means in its infancy is very forcefully impressed upon the visitor to the ofrice of the Simpson-Gray Irumber Company at Stockton.
Attraetively mounted on a. panel just opposite the door leading to the private office of "Charlie" Bird, the demon manager of the company, is a group of photographs of homes built in Stockton, some of them as early as 1853, and for which this ffrm furnished the lumber. Most of these buildings are standing today in a remarkably good state of preservation and speak volumes for the strength and durability of wood construction.
For three quarters of a century the Simpson-Gray Lumber Company has catered to the builcling needs of Stockton and vicinity. The Company stands high in the estimation of the community today as it clid when it was founded during the early gold-rush d.ays.
Mr. Bird, the present manager, is one of the real human dynamos of Central California. He has, at various times, served as official of the several lumber associations in the state and. is a thorough believer in assoeiation activities. He also came into more or less prominence a year or so ago when he discovered the original cabin occupied by Mark Twain in the Sierra foothills. It is his photograph of the old shack that is used in the official biography of the noted humorist.
The Modesto Irumber Co., of Modesto, CaI., is one of the progressive lumber firms that is preparing to improve its place of business in an attractive way. They are planning the construetion of a new office of very modern eharaeter, and will install a modern display, sales and service room for better visualizing their building service to their local trade.
The Barr Lumber Co., of Santa A:ra, CaI., is beginning tfre construction of a new. mod.ern and. attractive offiee at fhe present location, including a display and service room lfor the convenience of their trade. These folks are strong merchandising enthusiasts, and the people of their town will be ofrered, a better-than-ever-service from them when the new office is completed
In his official &nnouncement for June, trt. [r. Morgan, seeretary-treasurer of the Southern California Retail lrumber Dealers' Assoiiation, reports on the success of the annual picnic held at Pasadena in May and pays his respects to the arrangements committee in the following language:
"I-iet us take off our hats to all the members of alt the committees who had charge, but we must lift them way up for the Arrangement Committee, consisting of our energetic President, William T. Davies, Chairman, and his associates, Frank L. Fox, George Bentley, and the Blanehard brothers. You all know them. They contributed in every way they could to make this a record event, even went down in their jeans.
"Can't mention all who helped, but we extend our hearty thanks to the Pasadena yards for the orchestra which played danee music all afternoon, and. for the paraphernalia for the sports."
If anyone else were making the report on the picnic it is certain that a big share of credit would be handed out to Mr. Morgan himself, as he displayed characteristic aptitude in working with the committee to make the affair the success that it was.
Building operations have been comparatively quiet in and around. Bakersfield this year owing to labor troubles. This is one of the few districts of the state where labor difficulties of last year have not been straightened out. Carpenters as well as other craftsmen engaged in the building trades are out on strike. Little work was done through the Spring and early Summer. Now with the vacation season approaching there is little likelihood of much being done through the rest of the Summer as Bakersfield generally enjoys a lay-off through this period of the year.
Tinkle, Tinkle little dollar, How I'd like to hop your collar, I'll work hard this summer weather, So that we may get together.
'
Douglas, Ariz., June 10.-Lumbermen from nearly every section of Arizona wound. up a mighty busy two-day convention here tonight and are prepared now to conduct one of the most active retail associations in the 'West. A solid memb,ership among retail lumbermen of. tho state is expected before the next session is held, in Nogales one year hence.
I l. C. Light of Miama was electetl president antl J. H. J'Woorl of irowell was re-elected secretary of the association.
Reports from the delegates revealecl that Arizona is enjoying a prosperous era, that both the agricultural and. mining districts &re experiencing a revival of business with a consequent favorable reaction on building activities, that the retail lumber merchants of the state are eondueting their stores on modern and progressive lines and that an inereased volume of business is their lot.
Announeement that THE CALIFORNIA I-,UMBER MERCI{ANT will cater to the interests of the industry in Arizona was greeted with applause.
The Arizonans have some good oratoriaal talent among their own members, but some of the best speeches of the convention were those ofrered by the visitors. Particularly is this true of the address of Parson Peter A. Simpkin, the beloved councillor, evangelist, philosopher and friend of all the Iumbermen in the West.
"Arizona, potentially, is one of the greatest states in the Ifnion," said Parson Simpkin, "and is destinetl to produce more wealth than any other state has produced up to this time.
"You have alL passed through a trying period, but I have stuclied economic conditions and know some of the great financiers of the country, so I know whereof I speak when I say that the worst period is over. 'We are on the way 1;o better times.
"Since the first of the year I have traveled more than 25,000 miles in these United States, talking to lumbermen. In all my addresses I have stressed. two important points which I gonsid.er rlecessary to the welfare of the lumber industry. These are: First, the lumbermen must realize the necessity of unity and organization; second, they must adopt a system of education which will teach the general public that they are not a band of thieves and that their business methods are as clean and honest as those of any other worthy industry. The average person thinks the lumber industry is an octopus with the chief aim in life of squeezing all they can out of the public.
"Three things are neeess&ry to make the lumber inclustry a profitable ind.ustry. fn order of their importance they are: The establishment of an economic level or cost level of running the business with a consequent stability of prices and fixed margin of profits; amicable relations between ernployers and employes with mutual trust and confidence; and a more stable level of prices without inflation at oue end of the scale and d.epression at the other.
"Shave your overhead. expenses as closely as'possible, run your business clean and honestly, foster the campaigrr to builcl homes and the lumber business is certain to get back on its feet.
"The own-your-own-home eampaign is the most patriotic movement ever started. If every family man owned his home it would. be impossible for the Bolshevik or Commuuist to make a fool of him. "
The Parson talkecl for more than an hour and helcl the
close attention of his hearers. He fiIlect a'pulpit in Arizona more than 30 years ago and has a wide personal acquaintance among the people of the state.
A:rother interesting speaker was F. I[. Beckman of Spokane, manager of the National Builders' Bureau, who emphasized the importance of the home builtling movement and dwelt upon the advantages to the retailer of following modern merchandising methods.
C. D. LeMaster of Fresno, secretary of the San Joaquin MiII Owners association, gave a very instructive talk on "Krro# Your Costs." Ile declared. that cost finding is one of the greatest eeonomie need.s as well as the best kind of a safety valve for any industry or any business. Mr. LeMaster has been successful'in inducing members of his organization to adopt cost sytems and is urging the same upon not only other planing mill men but upon retail lumbermen and lumber manufacturers.
"A modern retail lumbeman is, or should.be, a building specialist," he said. "He should know tensile strength of timbers so as to advise his customers coruectly the size of sills ancl joists for various roofs-the kinds of lumber which stand weather exposure and thousands of other details that have to do with building-among them doors, windows, frames, mold.ing, and so on, and these items being the product of the planing mill, it is necessary to have close co-operation between the retail lumbermen and the planing miII men.
"In Central California we have recognized. this and today we are pulling together. As a result our ind"ustry is in a healthy condition, but there is a crying need. all over the 'West for similar relations. Wherever I go I find, as a rule, that the retail lumber business is a highly respected and healthy business contributing to the wealth and advancement of the communities, but I am sorry to say that I find almost the reverse is true with respect to the planing mill business. This is d.ue to the lack of organization.
"I have been asked hundreds of times by retail lumbermen who are not familiar with the technicalities of the planing mill business why the wide variation in estimates from plans .and specifications. It is easily answored., and the answer is lack of knowledge. AncI this condition will continue until we all have installed. an adequate cost-keeping
system and educated tho men in the industry to the true value of their products. As I havo said on numerous occasions, it is not the man who knows the business who is. a menace, but the man who operates without adequate knowl,, edge.
"You men who have planing mills in connection with your business realize the truth of my statements. I could cite you thousands of concrete cases such as f have referre'd to and I believe you men want to see an improvement in this partieular.
"There is now underway a movement to create a Westem Planing MilI Congress, the objects of which are to edueate primarily the planing mill men themselves and next the retail lumbermen on the costs and values of planing mill products; to standardize sizes and kinds and to secure closer relationship between the planing mill operators and the retailers. "
Tho eonvention took favorable action on the proposed Planiirg Mill Congress.
A-lbert Stacy, the retiring president, had charge of the meetings. The nominating eommittee whieh brought in the report on ele,ction of officers was composed of J. J. HaIloran of Phoenix, II. S. Corbett of Tucson and J. Ilenderson of Bisbee. The committee on by-laws was R. A. Nickerson of Phoenix, 'William Killen of Tueson and John Wood of I-.lowelI.
Tho eonvention was eoncluded with a banquet at the American club in Agua Prieta. Parson Simpkin again was the principal speaker.
The following is a register of attendanee:
E. L. O'Malley, Tucson.
H. S. Corbett, Tucson
J. R. Henderson, Bisbee.
J. M. Oltler, Williams.
J. J. Leason, McNeal.
frving D. Jennings, Douglas.
J. G. O'Malley, Phoenix.
J. S. Halloran, Phoenix.
S. S. Cornick, Flagstaff.
J. A. Grimm, Benson.
H. E. Bmbaker, Chaniller.
W. C. Faulkner, Safford.
J. If. Calvert, Douglas
F. C. Groves, Tucson.
J. W. Tardy, Douglas.
S. G. Dowell, Douglas.
C. A. Linclsay, Douglas
N. C. Pierce, Douglas.
John H. Wood. Lowell.
A. If. Quist, Moctezuma, Sonora, Mex.
O. Olson, Bisbee.
E. Watkins, Bisbee.
Albert Stacy, Douglas.
Emil Marks, Irowell.
R. A. Nickerson, Phoenix.
Joseph Joss, Douglas.
E. I. Merithew, Phoenix.
P. J. Jack, Douglas.
O. D. Dwyer, Douglas.
Gus Buxton, Douglas.
Chas. IrePine, Douglas.
E. Martin, Bisb'ee.
C. D. I-reMaster, Fresno.
J. J. I-rahiff, Los Angeles.
F. J. Graham, IJos Angeles.
George Speer, Douglas.
William Albert, Douglas.
A. J. McKennon, Douglas.
Norman Macbeth, I-.,os Angeles.
IIy. W. Swafrord, I-.,os Angeles.
E. O. Gooclrich, Iros Angeies.
O. G. Crawford, Los Angeles.
Ir. E. Bancroft, Los Angeles.
F. II. Beckman, Spokane.
Floyd A. Dernier, Iros Angeles.
O. E. Welch, Los Angelas.
B. A. 'Wehr, I-ros Angeles.
G. A. Beckett, Los Angeles.
Leroy Stanton, Los Angeles.
Parson Simpkin, San Francisco.
Every time you say "HOME" in your advertising, spell it with capital letters. It's the most important word in the AD and the ITANGUAGE.
We Specialize in Specified Lengths or Random Lengths, No. 1 or No. 2 Common 2x4ts We've
Important improvements have just been completed at the plant of the Ward Irumber Company in Modesto. An addition has been built to the planing mill and new and modern machinery installed. Storage space has been added to the yard, thus providing aceommodations for one of the largest stocks in Central California. The Modesto yard carries nearly all its stock und.er cover. Roadways between the sheds provide easy loading and unloading faeilities.
The Ward Irumber Company operates yards at Modesto, Oakdale, Escalon, Ripon, Hughson, Empire, Denair and Riverbank. Most of these'yards cany plan service, builcling heips and other modern methods of merohandising.
The Modesto yard has just eompleted an index, carrying more than 1000 names, of prospective home builders and lumber buyers in its tenitory. Two men are in the fielcl interviewing prospects and advising the buyers on their builtling needs.'
G. II. 'Ward, president and general manager of the conpany, has his office at Modesto. W. O. Mashek is the manager at the Modesto office; M. G. Payne, assistant man&ger, and C. G. Price, cashier and secretary.
/ Patton & Davies have started oonstruction work on ;lheir new store and warehouse at Alhambra. It will be one lof. the most modern and most complete lumber stores in / Southern California as well as the largest outside the big v cities. The entire front will be of white pressed brick, with attractive display windows for the store and offiees. The new store will be better than ever prepared to cater to the hone-building and general building requirements of the Alhambra district.
The Palo Alto Lumber Company recently opened for business at the corner of Channing avenue and. Emerson street in Palo Alto. The owners are E. R. and A. C. EUis, brothers, both of whom have been in the lumber business, at various places, for the last 15 years. E. R. Ellis formerly was superintendent for the Parkinson I.rumber Company at Palo Alto and subsequently was with the Pacific Coast I-,umber Surveyors' Association in San Francisco. A. C. Ellis was with the same organization.
The Gibson I-.,umber Company, with headquarters at Canon City, Colorado, has bought the property of the Fullerton l-.,umber Company on West Santa, Fe av0nue in Fullertone and will begin operating within a shott time. The name of the company, it is und.erstood, will be changed to the Gibson I-rumber Company. The same company is installing a new yard on East Broadway in Anaheim. The eompany has been operating a line of yards in Colorado and New Mexico for many years.
Building activities continue unabated at San Diego, judging from the volume of softwood. receipts there for the month of May, statistics for which have just becone available. The lunber receipts were 8,598,056 feet, besides 184,320 feet of railroad ties. It is estimatetl that 100,000 feet of lumber and lumber products were exported from San Diego lnto Mexico in May.
The William F. Bettingen Lumber Company is the name of the new concefn that has succeeded the Shirley- Alen Lumber Company at Eagle Rock. The prineipal owner a/d president of the company is William F. Bettingen, ftrmerly a banker at Alhambra and Gardena and. now a ;flirector of the Security Bank at Pasadena.
I This business was-started last Deaember and was owned t iointly by the Shirley-1{llen interests of Eagle Rock and Show & Ilamer, wholesalers of Los Angeles. The institution proved successful from the start, the,volume of business since the first of the year averaging more than $20,000 a month.
W. B. Litton of Montrose is the new general manager:
Chas. D. I-ieMaster, of Fresno; made a trip to Portland, Oregon, where he delivered an address to the planing mill men of the states of Washington and Oregon on June 20th.
The Lumbermen's Service Association, of Los Angeles, has installed a new service room in its suite of offices in the Fay Building for the convenience of its customers and callers. The adtlitional room is strictly a plan and, service room fitted up with pictures and plans, a big table and comfortable chairs.
Gus Russell, of San Franeisco, boarded a Key Route ear recently and encountered W. R. Alberger, the genial head of the Key System.
"Gus," said Alberger, "I am pained. to note that you need a shave. Did you expect to find a barber on the Key Route car?"
"Hardly," responded. Russell. "I shaved as usual, but my beard grew while I was waiting for the car to come along !"
The city of Tulare has a group of real up-to-date modern lumber merchants and all of them have been enjoying the big volume of business growing out of the builtling boom that has prevailed there for the last ten or twelve months. In the eleven months ended June 1, the builcling permits were $356,855. It is estimated that the present calendar year will show nearly half a million dollars in permits as there has been a grad.ual increase in volume and value since the first of the year.
Lumberman with experience in all for twenty years desires position. ences. Address Fred Ir. Jones, P. O. City, Okla. afillillill|ttIt|[IlililitInrtIrIt[[ll[illilUtil[illlllllilllllllllIlIl[ilit|llilllllllllllllllllllllllllllllllll!lE
Fbed Connor, of Sacramento, paid a substantial fine to the Whiskerino Club just prior to the Forty-Niner celebration in Sacramento-and. justly so.
Fred, who normally is smooth-faced. and always clean shaved, started to grow as fine a crop of whiskers as you ever saw and was hard in the running for one of the big prizes, but just whon his facial decorations were getting to look their prettiest, he had to go to Pasadena to the Southern California retailers' oienic. But he didn't have nerve enough to bring his full Learct with him. So he shaved ofr all but his mustache. Which, of course, was a serious offense in Sacramento. He pleaded guilty and paid the penalty.
Just about two years ago two young men of vision, and cAfrage and enterprise bought the business of the San 'edro Lumber Company at Gardena. They changed the hame to the Gardena Lumber Company. They began at once to apply modem merchandising methods to the business. They stocked a full line of builcling material, put in a planing mill, brightened up the office, advertised. and went out after the business of their community. Naturally success crowned. their efrorts.
Today these young men are establishing another store at Athens-on-the-Hill and are going to make that, Iike the first, mod.ern and up-to-date,in every particular.
The original members of the company are Roy R. Bittinger and II. W. Melrose. A short time ago they were joined by E. H. Stewart.
The ne'w store will carry a full line of lumber antl shingles, builders' hardware, paint, sash, doors, u'allboard, cembnt, plaster and. other lines common to modern butlding material stores.
It also will have an attractive office and. display room 'which wiII make it an objeet for the men and women of the community to come in and. figure on the purchase of completecl homes, garages, and the improvements that go to brighten up a home.
The Hudson-Bonney I.,umber Company of Burbank has lncorporated for $100,000. The company is making some pxtensive improvements to the plant and is preparing to /handle a greater volume of business. Burbank is having a f steady builcling boom.
The ineorporators are T. H. Hudson, V. A. Bonney and G. N. Swartz. The new compeny is the successor to the Highway l-.,umber Company, which the present owners bought several months ago.
The Jack M. Whitney I-,umber Company at Huntington Beach is undergoing expansion, both physically and in the form of its organization. The company has just been incorporated for $50,000. The principal stoekholders are Jack trf. 'Whitney, who is president and general manager; Claudia C. 'Whitney, vice-president, and. Kenneth C. I-,yneh, secretary and treasurer. The company is doing a large volume of business, as Huntington Beach is a rapidly growing community.
Thir very attractive bungalow hag all the characteristics of a high class HOME but is designed to meet the needs of the modest purse. There is a cham about the exterior as well as the excellent interior designs rhown, and everythittg is ip corporated into the choice of plans to attract and interest the prospective home owner and home builder. There ane nany families in YOUR town who would love to live in a home like this. There are two distinct and different floor plans to choose from.
We can furnish complete sets of blue prints of either plan.
YOUR INSURANCE is carried as an act of self preservation. Its cost is an item of considerable importance to your business.
DEPENDABILITY is your first consideration; COST-your second.
THE INTER-INSURANCE PLAN, under which we operate, affords the most DEPENDABLE insurance available to you and at actual cost as measured by the fire losses. The saving is your profit.
THIS PLAN eliminates the SELFISH interest in loss settlements. Our account with you is individual and separate. Our transactions are several as to each subscriber and not joint. It is this important distinction between Inter-lnsurance and any other form of insurance that makes it the most equitable plan and the only one under which indemnity is provided at ACTUAL COST.
Let us tell you about it.
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