A European audience development project
STADT DORTMUND (DE)
Musée de Picardie (FR), ETOPIA – Centre for Art and Technology Zaragoza (ES), Van Abbemuseum Eindhoven (NL), ZKM I Center for Art and Media Karlsruhe (DE), Azkuna Zentroa Bilbao (ES), Birmingham Centre for Media and Cultural Research, Birmingham City University (UK), Oulu University of Applied Sciences (FI), Associated third-country partner: Liechtenstein National Museum (LI), Wiels centre d'art contemporain ASBL - Centrum voor hedendaagse kunsten
State of the art Resulting from the trend towards digitisation, new ways of making art and culture accessible, of increasing visitor participation and of networking digitally, the European cultural landscape has become ever more relevant.
Description of the project SmARTplaces was an audience development project that reaches out to new audiences and enhances the experiences for existing audiences via digital means. The project developed and tested new approaches to institutional (digital) transformation in more than 57 individual projects, ranging from a mix of joint and local cultural offers, mobile apps, digital services and offers to digitally enabled activities and exhibitions, co-productions and many more. To succeed with the overall ambition of enabling a digital transformation, the project also focused on change management and emphasized the inclusion of new forms of cultural mediation, staff training and knowledge exchange via intensive internal training activities, external mediation and conferences.
#museums
All participating institutions agreed, if they wanted to remain or become valuable and relevant to their audiences, approaches would need to embrace a culture of digitality. Creative Europe’s support SmARTplaces provided a ‘safe’ test environment for all partners to practice audience engagement via digital means and to learn how to better collaborate with their local communities as well as within an international partner network.
#digital mediation
#audience engagement
Beyond Digitalisation
Contact
SmARTplaces created a lot of, sometimes unexpected, spill-over effects during its official duration. It created connections between institutions that led to new projects outside the smARTplaces work programme.
www.smartplaces.eu Creative Europe Project Results
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