Car builders r,vill appreciate the value of a source of supply whic bines the utmost suitabilitv of materials quickly available at a-ieisonab in any desired cluantities rvith an understanding of an adherence to sta of nranufacturing an<l grading that makes it po-sible to put a car thror shop u'ith the least amount of n'aste and labor.
Bu'ers for railro.ads will appreciate repair r-naterial carefully fairly piicecl and reaclily available in any quantity.
Not o.nl1' has Tacoma imrnediately adja- important thought for the car ow cent to its great nrills a tremendous supply must consider fiial cost. It is also < of the finest. cluality of stancling timber, tim- tively f ree f rom sap. ber_ posse_ssir.rg inherent aclvantages which These advantages Tacoma offe make it almost ideal for a majoriiy of uses .*t.ri"ifr"i ;;tlji; h.;-;;;r;;.; in freight car construction, but Tacoma the fullest consicleration. .I.acoma
comprice rds the aded,
who rato an to terial ssible he ren rvery. Donglas fir. of which Tacoma has vast Put totn' car material necds wp to ma! some g Tadirecefully luable
To haae tour inquiries reaclt thc entire lumber manufqcturing interests of Tacom,a and, Tacoma District, zarite or wire
TACOMA IUMBERMENS CLUB, Tacoma, Washington
CREAT STRENCTH, LLEht Wett4ht ouitl, Free. olom llom Sap Fuvor l9ouqlas ftt
Subecription Price, $2.1X) pcr Ycar Singlc Copicg, 25 centr each.
Ristt and left, North and South, lll over the rtate, you will now hear 'thingr are going to pioh up, right after ilre 6rat of the month." Thir is fine. A generd feeling of optimirm and a univerral anticipation of a better month in April will all help to produce the deaired resultt. If everyone rtarts to predict and preach e better market, then we will have it.
So far in this month, thingr leave much to be decired dl down the line. It would be a pleanrre to report more generour buying activitiea by the yardt, 6ey are not, however, placing orders any more freely then tbey did in January{ and in the latter part of December. It is hard to conceive that the retail yards are all ar much overstocked ar har been reported cince the first of the year. Thir lurhber that they had on hand at inventory time, and which was suppored to have been loaded in on an €xpectnd rising market, surely has thinned out, eapecially in the routhern part of the rtate, where the building permitr have been on the increase.
The d'ocks at San Pedro Harbor are in much better shape than they were two monthr ago. There ir room down there for conriderable lumber, and here is another point. Up to Sc night of the llth, there had been only 37 cargoer of lumber in at thie port. They carried right in the neighborhood of 48 to 5O million feet, which would indicate that the montfi of March would see far leer lunrber in at this podt than for February when they received right clooe to 15OrOOO,OOO feet. . This mo'nth will probably run 25 miltion lese than thir.
The building in Los Angeler for March will total every bit ar much as it did in February, $I6,OOO,O(X). Up to the tenth the permits totaled about six million dollars.
The conditions at the mills, as we get them, point to better timer. The rail orders right now are proving to be a great etabilizer, and if this bulinees continues, the Middle \Meetern, and Eartern bucinees, will prove a greater infuence on the Cdifornia market.
The member mills of the West Coast Lumbetrnen's Asrociation are report'ng crderr for about eighteen hundred cars per week. They had urfiIled orderr for over 1160O cars, and the unfilled cargo orderr arnounted to 284,O00,O0O
feet. Of this juat about half, or 136,000,000 was for domestic delivery, and the balance for export.
On the other hand, the cut of these mills for the week war 16% above their normal output, and their orderc were 2OVo below the production. And the total footage rhipped that week was 33Vo over new businers.
It is urderctood from reportr from Seattle that it will be ? very short time until shipments rtart to the Japanerc. Very little lumber har moved for Japan in the lari thi*y days; this stock ir accumulating, and no doubt by tbe firit of thb month will be moving acrosr the water.
Here in California again, reportr from variour partr of the rtate ghow a hopeful outlook, and as raid before, a general feeling for a better market, in about two weeks. -In the northern part, decpite the recent rainr, the rail burineer har not increased to any extent. In the San Joaquin Valley burin-ese ir ver;r slorv, and' conditionr here will probably, not change until in May or June. The dealerr ari not b.rving, ar a consequence. Wind and lack of rain has done muc,h damage in thir part of the state.
_ Conditionr are better in the Bay Diatrict. The dealen in San Francirco and Oakland are "rjovllrg rome good buei- nesl, and re4ly_are in better shape than their-neighbon b9lo1v the Tehachapi; in view of thlir having a more-rtable wholeaale market.
In l,gr Agg_elcr, while the permitr for February were well over 15 million dollarr, _the retailerr did not report arry record sales for the month. In fact complaintr have been heard that this month,war one of tbe doweet for come time. February is always a dow month in ralec, and a good'one in building pernr,its. The tax arersment time har e lot to do with this. These_de'lers will, without a doubi, have much larger sales in March. Ukewise the country'yardr, in the south.
_ Thg redwood mills laft report, for e week, rhows new buriness amounting to nearly nine'millio,n feet. ar "o-oo"d to seven million for t'lre week before. They cut nine million' and shipped reyen, in the week.
The Southern Pine Association member milh report a week'r businers of 6210OO,OOO feet,rrd they--arr;;ilJ 79 million. Their rdes barometer showr atiOVo;a;;;-"1" with their crft at 73Vo.
Lumber doubtful is not sold until it is PAID FOR. keep his name off your books, If his credit
IN addition to the Blue Book, issued semi-annually, I our service includes
Weekly Correction Sheetr
Weekly Tradc Reportr
Monthly Correction Supplementr
Wcekly Summarier "jrf-4" RcPorts
Sixty Free Special Reportr
You are immed,iately notified of every change in the lumber field, and of any firm that begins to show signs of financial weakness.
A request will bring a copy of the Bluc BooL and our trial proposition.
National Lumber Manrrfacturerr Credit Corporation
' Conway Building, Chicago
If you arc Intmstl;ll Fira Incunne at Cst
National Lumber ManufacturerE InterInsurance Exchange
Conway Building, Chicago
Both of these institutions are activities of the NATIONAL LUMBER MANUFACTURERS ASSOCIATION
"Sqvicc at Cqt"
WASHINGTON, D. C. CHICAGO, ILL.
For flutcd columnl and othor interior wood work that involver ertittic carv. ing or turning-oprucc ir indicetcd. The long Gbre, rtraight, even grain, and rmooth terturc of thie eupcrior wood cnabler it to bc workcd caeily in a variety of beautiful, weyc. Sprucc { I in alro takee any kind of 6nie.h with unurually attractive rerultr aud with a minimum c:penditure
SITKA SPRUCE
Our propertiee includc a tract containing rp: proximatcly 3,500,{mO,00O fect of virgin tinbcr on Graham lrl,and, B. C, alro our own f,eet of etecl, eteam lumbel rchoondrr and complc,tc, electrically operatcd raw and planing milli and dry Lilnr at Lor Angcler Herbgr. WJcan, thcrefore, rupply the local market with large end con- tinu-our quantitier of the fincrt gradc 3pruce lumbcr.
Prices anil iletails lurnished on request.
By TACK DIONNE
I heard a very clever sales talker recently make THIS statement:
"I used to think that the fundamental rule of salesmanship-the A-B-C of sellingwas 'Always be Clever,' but I hhve decided that this A-B-C stands for 'Always Be Simple' instead."
And he went on to say that he believed the three most important fundamentals of selling ar+BE SIMPLE BE CONVINCING BE CONCLUSIVE.
Because in fact, everyday balesmanship in it's practical application is NOT an art, NOT a science, NOT a modern magic of any sort, but is simply the ability to do the following very commonplace things:
l-Call on as many prospective buyers as possible.
2-Know what you have to sell in terms of HIS needs and desires.
3-Meet each prospect smiling, and with dignity, shake hands firmly, look him square in the eye, and tell your story of what you want to do for him, directly, interestingly, convincingly, conclusively.
The FIRST of these three fundamentals is equal in importance to BOTH of the othdrs. There is no substitute for hard work in salesmanship. Absolutely none. More salesmen fail of success because they fail to "expose themselves" to a sufficient number of ordeis, than fail for any other particulai reason. They lack the enthusiasm to keep on going, keep on calling, keep on smiling, and keep on telling that interesting story of theirs to a sufficient number of people who might reasonably be expected to buy.
The history of every big corporation that has given the problem a genuine test, shows that beyond a doubt, regardless of who you are or what you are trying to sell, THE MORE PEOPLE YOU OFFER YOUR PROPOSITION TO THE LARGER NUMBER OF SALES YOU WILL MAKE. No doubt on earth about it. There is something in the idea of selling a man on a golf course. Most of us have done it. There is more than oni.t\hod of selling, and all the good roads must be followed. But when it comes right down to the business of every-day selling of goods, commodities, or services, the three fundamentals here mentioned may well be followed: BE SIMPLE-BE CONVINCING_BE CONCLUSIVE.
And BE those three things to just as many prospects as possible.
We Op"rate Our Own BiS and Modern Creosoting Plant in Connection with our Mills at St- Helens, Oregon.
Attything and everything in creosot' ed lumber timbers' ties, piling, telephone poles, etc.
In the olden days of glory
When our grandsires dug for gold, Old H. C. L. stalked thru the land And grew most wondrous bold.
In far-famed San Francisco
Where trade u'inds romp and play, A dollar for one pound of pork Was what they had to pay.
The stately tallow candles That shed soft beams around, Cost like the very mischief, The sturdy miners found.
So when the moon u'as shining ' Thev often "doused the glim,"
It took three dollars-GOSH ! to buv One candle, tall and trim.
The sox men wore were three per pair ! A white shirt sold for twenty !A plate of soup cost one rvholi wheel ! I'd say that lvas a plenty.
Eggs, in the shell, one dollar each, A curlerv roast, just three; One srveet potato, fifty centsGadzooks ! and hully-gee !
But this was the unkindest cut, And one that haunts mv 5lurnbsl.Thev paid SIX HUNDRED DOLI-ARS then , For a thousand feet of-LUMBER ! ADELINE M. CONNER.
The moaningwind in the tree tops, and rain in the night, beating a€,ainst the window pane, are music to the farmer with a Redwood shlngled house and a barn roofed with shakes of Redwood.
He turns over in bed with a si$h of relief, knowing the stabled livestock to be as warm' and comfortable as is his family. He knows, too, that his Redwood roof is $ood for years to come-that shingles and shakes will be flat and true throu!,h summer suns and winter weather.
It is 87 years since General Mariano G. Vallejo rooied his house at Sonoma with Red-
wood shingles, and they are still in good condition.
How much lonPer the modern Redwood "Bungalow Shlngle" wlll last' no man can say. With its butt a full% lnch in thlckness, with a length of 2 feet and a uniform width . of 6 inches it provides, for country home or city residence, a roof that will turn the worst of storms.
And for a dlfrerent side wall-a solid substantial and home-like side wall-it can't be beat. Redwood shingles. shakes and sheathin$, in stock and "ready to wear" $o a long way toward answering the question
Mr. Sam T._Hayward, vice-president and general manager of .the ^Hayward Lumbei & Investmeit Company, with main offices at Los Angeles, has announced thit his company has secured a lease on a piece of ground at Merced and that within the next thirty days "they rvill opel _a yard at that point.
, This.com.pany is_now operating yards at Los Angeles, _L_ong Fleach, San Bernardino, Riverside, San Fernindo, Victorville, Fillmore, Yuma, Gadsen and Somerton. and they_hav_e, besides the Merced yard, a plant at Oceanside and La Jolla, in the course of iompletibn.
Frederic S. Palmer, San Francisco vvhite and sugar pine lumberman, is on a business trip in the east t[at ;ill ,€xtend over a month. Mr. Palmer made the trip to New York, via the Panama Canal, on the Kroonland. After spending some time looking over the New York ahd Boston markets, he will return west by rail making stops at Chicago and other points to call on his eastern connections.
jhe Glay Thorning Lumber Company, has opened an office at Palo Alto, wilh Mr. W. p. Gray-in charge.
H. L. Rosenberg, No. 31296, Los Angeles.
Dear Sir:
You did a great job and I wish to congratulate you upon the thoroughness of same. It was a wonderful piece of work to. get the number of Kittens you ahd your assistants obtained.
There are a few of us in this District who have put in a ferv good licks for the old Cat and have learned the amount of work it takes to have a fair sized class. My lvhole district wants to congratulate you. We are fair salesmen of Hoo-Hoo ourselves, but when a real bunch like you and your crew come along our hats are off and we are glad to acknowledge that the other fellow is wonderful.
Yours truly, TED T. JONES, No.31233, Scrivenoter, Minneapolis District.
Arthrtr Ellis, rnanager of the Palo Alto Lumber Co., Palo Alto was a recent San Francisco visitor o'n business. He states that the lumber business in the Penninsula territory is very good and that building operations there are continuing in very good shape.
We carry a complete rtock of UPPERS-DIMENSION and LATH for PROMPT SHIPMENT.
We specialize in GREEN CLEARS-TMBERS-aId MINING TMBERS.
'Ihe Wheeler, Osgood Company, Tacoma, Washington, pioneer manufacturers of Douglas Fir doors, have recently changed their marketing program. Where they formerly sold Woco doors and sash in competition with unbranded stock, they will in the future offer the purchasing world a tradernarked guaranteed door, promoted by a widespread campaign of advertising.
The Wheeler, Osgood Company are true pioneers in the manufacture as well as the advertising of the fir door. Their plant was the first door and sash producer in the great Northwest. Established in 1889 at Tacoma, Washington by W. C. Wheeler, G. R. Osgood and W. T. Ripley, it contributed to the rapid development of this great lumber center.
The first few years the new organization confined its work to filling local demands for doors, sash and mill work. But, with the advent of the panic of 1893 and the ensuing bad conditions in the West, the members of the firm began to realize the necessity of a wider, stronger market. To this end, Mr. T. E. Ripley carried their product to the mid-west and from there on to New England. A sales office was opened in Boston. Orders soon began to flow in. Finally, late in 1893, the orders of twenty different customers were pooled and the first car load of western doors invaded the eastern market.
. It is interesting to note that this first car of western doors passed en route the last car load in eastern doors ever shipped to the Pacific Coast. This was the turning of the tide. Door shipments since have flolved east instead of west.
Until about 1900 Wheeler, Osgood doors were made of cedar. When the supply of this'wood in commercial quantities began to ruh low the Wheeler, Osgood Company, like true pioneers. invaded another field. They produced the first practical door from Douglas Fir.
Year after year business grew and the Wheeler, Osgood
plant grew to meet it. By 1903 they were turning out 300 doors daily; a few yea,rs later this had jumped to 1000 a day.
In 1911 another step in advance of the rest of the industry on the Pacific Coast was taken when the 3 ply veneer panel rvas introduced. In one year the production of veneer jumped to 25,000 square feet a day. Last year 90,000 square feet was the daily capacity of the plant.
Following the war the Wheeler, Orgood plant was electrified and in 1919 was turned to the exclusive production of standard doors and sash. Production increased rapidly with this change. In 1922 1,000,000 doors were built and in 1923 produbtion averaged 5,000 doors a day. In a single' 24 hours, a record of over 8000 doors has been reached.
But, continuing in spirit of the pioneer, The Wheeler, Osgood Company did not stop with this great accomplishment.
Again they forged ahead and, after much research and experimentation, are norv producing a vertical grain, builtup door-known as the "Laminex." It is the first door of its type to be marketed.
Trvo tests were devised to determine the real strength of the Laminex construction. Tl-re first rvas that of actual use in the severest climates of the country. The results were better than had been hoped for. Word came from .every section of America praising the excellent performance df l,aminex doors. For example, they stood perfect through the cold winter weather of l\4ontreal, in the damp, salt air of the New Jersey coast and were uneffected by the heat and humidity of New Orleans.
The second test lvas conducted by the Forest Products Laboratory of the University of Washington School of Forestry. There, too, Laminex doors proved themselves sturdier than average.
Three Laminex doors were soaked in water for 24 hours.
(Continued on Page 13)
Winter in C.alifornia dependr on tihe altitude. Up here in the High Sierr:as, ttc home of the Sugar Hine and California White Pine, deep snowr and cold weather can be e:rpected"
In rpite of Winter conditionr often rcvere, the Westwood plent operater continuoudyl the year round. With a caparity ol 25O million feet a year, all deparhrente rrork rmder one o'rganization logging, nrilling, rnnrfactruing and ehipping.
Thc rapid rcplecemcnt of rtockr givcn by thie policy of productioa naintainr a widc u.ortmcnt to rr€et your rcquirrlrncntr
Thir trade name areufe! you careful manrf,actue and rearoning given to California Piner of ruperior nctural goryth and "BETTER QUALITY-GRADE F1OR GRADE."
(Continued from Page 11)
Comparative measurements disclosed that there was practically no shrinkage or su'elling over the normal "raising" of the grain and that none of the doors were made unfit for use.
A second group of these stock doors were left in a dry kiln heated to 185 degrees Fahr. for 24 hours. Again Laminex construction proved sound, for joints and veneer u'ere unalfected and no shrinkage cracks appeared. A slight loss of noisture content $'as the only noticed change.
The third part of the test consisted of subjecting regular Laminex door panels to a great static load by means of a 200,000 pound Olsen testing machine. It rvas found that an average load of 913 pounds u'as required to ruptuqe these Laminex panels.
It is interesting to know that the first two sections of this test were duplicated quite by accident on doors in the hands of distributors. One shipment was exposed to the terrific blistering heat of a warehouse fire in Nashville, -Tennessee, on the night of October 23, 1923.
Thousands of other doors in the same room were completely ruined. Panels warped, frames curled and joirits gave way. Although some Larninex doors were so badly scortched that the grain was obliterated and others were soaked for hours with steaming rvater, not one frame gave way or wraped, not a panel curled or blistered.
Another shipment of Larninex doors was submerged for several days in a St. Louis flood. They, too, held up per- fectly. Not a single Laminex failed rvhere man yof other makes were completely ruined. This is considered a re' markable performance for standard, stock doors.
A strong advertising campaign on Laminex doors is being conducted by The Wheeler Osgood Company in magazines of national circulation. 23 million separate messages about Laminex doors will be printed in them this year. The Saturday Evening Post, American Architect, Architectural Record, National Builder, Building Age and American Builder and Contractor, r,vill carry the story of this new product to every one in any way interestei in doors.
The Wheeler Osgood Con-rpany has caught the spirit of progressive merchandising. 'fhey have perfected the manufacture of their product-norv they turn about and are creating a market for it. A pioneer in the field of production has turned in the field of distribution.
Richard C. Jones of the Van Arsdale-Harris Lumber Co., San Francisco, is on a three weeks' business trip to the Northwest where he is making a survey of the lumber market. He will visit the Puget Sound, Grays Harbor, Portland, Columbia River, and Coos Bay districts. He expects to return to San Francisco about the middle of the month.
(This delightful bit of business philosophy is heartity recornmencled for a careful reading to every reader of this journal. It was written by Mr. B. J. Williams, of San Franci:co, Director of Sales of The Paraffine Companies. It speaks in delightful terms a sentiment that all right thinking men will acquiesce in, and it suggrsts to tlre business world its greatest fundamental need. Nothirrg new is offered, simply a brave ruggestion from a business man of the need of that spirit that was in the Man of Galilee, in the business world today. A direct, unaffected, kindly, generous inter€st in his fellow man IS what the average business man most needs today. We are delighted to print this article.-The Publisher.)
This is the age of iron and steel, of invention and machinery. Our captains of industry have organized and launched indu.;trial enterprises of such magnitude as to almost stagger the comprehension. Our engineers have harnessed the forces of nature and have developed wonders of construction before lvhich man stands in arve. Our scientists have clelved in their laboratories and have, in a sense, laid bare the secrets of the Omnipotent. Our public school system. supplemented by our colleges and universities, have placed knowledge and education within reach of the humblest of our people. Our system of banking and credits enable us to transact business with the remotest parts of the earth. We have builded railroads across the continents. Our ships sail every sea and carry our products to all mankind. We traverse the length of our domain, from the Atlantic to the Pacific, between the rising and setting of the sun. We fill the air with voices and throw our messages across the illimitable spaces of the universe, reaching alike the homes of the lowly and the
Honest, sincere and extended efforts have been made to solve the problem of human relations. \Are have run the lamut of standarclization, efficiency, profit sharing, bo'nus systems, democratic control, Personnel Departments and what not, but our difficulties continne; owner and employee are at variance, manager and workman are antagonistic. What is the trouble and what is the remedy ?
In view of what has been attempted and what has been done, it would be the height of presumption for any individual to ofier a panacea, but it does seem to me that in rnost of our efforts we have lost sight of the commonest
and most elemental facts of human nature, viz., its Humanness and this humanness of human nature is not confined to any class or groups of country. -It is a universal fact of life.
This human phase or feature of man's nature must be taken into account, and this applies equally to the men at the top and the men at the bottom-to the President or General Nlanager in relation to his Board of Directors, to Vice Presidents, Sales Managers, Superintendents, etc., in connection with their superiors, and right down the line to the humblest workman and his foremah.
Men need social contacts, they require mental stimulus, they must have syriipathy, and they demand justice, and the organization in industry whose management most nearly meets these universal human needs u'ill rank highest in production, in loyalty and general efficiency.
What is this quality in men that brings out the best in their fellows ? Thruout all the centuries it has existed. Sages and philosophers have dreamed of it, poets have sung of it, prophets have told of it, but no one has beeh able to name it, so that after all the years it remains an intangible, indefinable, but all powerful something without a name. Some call it one thing, some another. There is no common agreement as to 'ivhat it is, but there is unanimous agreement as to what it does. It is a sort of spiritual attunement. It makes men more g'enerous, more kindly, more unselfish, more rvilling to r,vork and servd and suffer if need be for each other. It gives men a clearer vision of opportunity anrl a cluiet, steady, consuming desire to aid his fellowmerr.
I have thought about it for years, have called it first by one name, then by antrther, finally I thought I had it. I called it sympathy and justice. Not sympathy or justice,
mighty. BUT wE HAVE NOT YET LEARNED THE SIMPLE BUT ALL IMPORTANT FORMULA OF HOW TO GET ALONG WITH OUR FELLOWS.
or either one alone but both together, but alas, as I analyzed the thing itself, I found that the terms were inadequate. It was broader than sympathy and greater than justice. I then asked by friends to name it: One called it heart interest, others in turn, kindness, friendship, understanding, neighborliness, unselfishness, love, and a Brother Mason spoke of it as l\{asonic Light. All knew it but none could name it, for it is more than any of these, indeed, greater than all of them.
My first conscious contact with this nameless thing was on the day of my father's funeral, nearly fifty years ago. After we had laid his body away and had returned to our empty desolate home, boy-like I went out on the streets. I was approached by the bad boy of the village, who in modern parlance would be referred to as "hard-boiled," and without a word he slipped into my hand a large glass marble an inch and a half in diameter, something a boy would treasure highly. Not a word was spoken, but we both understood. I have that marble yet.
or terms, to cohvey the idea, and I have chosen "sympathy" and "justice."
Extended observation and long experience have convinced me that these are two of the dominating factors afiecting the relations of men with each other, and mark you, there are two of them. Sympathy alone, be it ever so warm, is not enough, nor will justice itself, be i$ ever so exact, solve the problem. I have knowh men who were sympathy personified-who literally obeyed the Biblical injunction of "weeping with those rvho rvept and rejoicing with those who rejoiced," but lacking in a sense of justice, got nowhere. Again, I have knoln, and so have you, m€n with whom justice \\'as a fetich, who gave to all men their due so far as it was humanly possibie to determine, but it rvas cold and formal and lacked the warm heart throb that draws men to each other.
Now do not misunclerstand me. I am not referring to maudlin sentirnent-sob sister stuff-but to genuine human heart interest in the men associated with us; where, when a mah is ill or discouraged, or has trouble at home, rve let him know we care, and ofier such assistance as may be practicable and advisable.
Under our present industrial system rvhere operations are conducted on so gigantic a scale, it is impossible, of course, for the management to know and be in personal contact with each employee, but it is hot impossible for sympathy and justice to pernteate the entire organization, extending from the General Manager down to the newest
(Continued on Page 16)
Standing on the deck of a ferry boat crossing San Francisco Bay to Oakland a few days after the sinking of the Titanic, a group of men were discussing the events of the day, among them a wealthy man, the General Manager of a large manufacturing corporation. A poorly dressed individual approached the group and handed each of them a card on which was printed something like this-"Remember the Titanic. Prepare to meet thy God." The card was cheap, the composition and speliing were poor. The group shrugged their shoulders and thought "A religious crank." That is, all except the General Manager, lvho read the card carefully, then quietly beckoned the man to him' In the most gentlemanly and unobstrusive manner he pointed out some errors in the composition and spelling, and slipped him a piece of money with which to have a new lot printed.
The two incidents just mentioned will indicate how inadequa.te any of the terms used to describe this something of which we have been speaking. Similar incidents drawn from your own experience will undoubtedly occur to you' Inadequate as they may be, we yet must select some term,
Hish Gndc lttocL and nLcd can oluf rpccidty.
All doorr rnedc mortbc and tcaoo"
B. J. Williams(Continued from Page 15)
and humblest workman. But again, mark you, if these qualities are not dominantly characteristic of the man or men at the top, they will not be much in evidence down the line.
If the chief executive shows genuine iirterest in and consideration for his associates r,vith lvhom he comes in contact, not only as to their work and their remunerating, but as to their personal and home interests, this will be reflected in the character and attitude of every man, rvith authority and responsibility in the direction of men.
But this feeling of interest must be genuine, for men are like children in this respect. A simulated interest that is not real will not pass muster, nor rvill an officious attitude be tolerated. It should be remernbered also, that these qualities do not come in packages as merchandise that can be bought and passed around. Thev must radiate from the heart.
I have in mind now trvo men and tr,r,o institutions that well serve as illustrations. One, the General Foreman or Superintendent of a factory employing three hu,ndred men, women, and children. During a dozen years of close as_ sociation rvith this man, I ner-er heard him speak a kind rvord to one of the employees; but always every direction was a command given in a snar,ing voice. Is it any r,von_ der that there rvas constant unrest, with frequent labor troubles at this plant ? Outside the factory this man rvas very decent, a companionable fellovv of tvarm heart and generous disposition, but he labored under the very great delusion, shared by many men in similar positions, that
this was not only the best way, but the only way to control labor.
The other was a kindly whole-souled man, the General Manager of his company for trventy-five years, and directly in charge of production. It was his custom to walk through the plant every forenoon. He knerv almost every, man personally, and there were about three hundred of them. He knerv something of each family, its membership, its history, its ambitions, and its troubles. During his entire administration there rvas never a strike or labor trouble in that plant.
Out of my own experience I could cite case after casedozens, if not hundreds of them-showing the value of sympathy and justice and heart interest in dealing with men.
Men miss the mark in management in many cases because they lack this nameless quality, this something that draws men together and makes brothers of them all, and because in the case of the higher-ups they are so engrossed in making a financial success of their enterprises and have not yet learned that men are greater than things, and that there is no way of beating this great fact of life-human nature. The minor executives have all too frequently a wrong conception of their jobs, with sometimes an exaggerated sense of their orvn importance and a wrong notion of how to impress their associates with their authority. tsut this is not their orvn fault. They knorv nothing but the old methods, and the higher-ups have not on tt-re one hand set them a good example. nor on the other,,taken pains to'teaCh them the nerv and better rvay.
9fl) Fife Blds.
San Francisco Phone D.tg. 3415
WHITE PINE
SUGAR PINE
DOUGL.{S FIR
REDWOOD
If every man entrusted rvith the responsibility of management rvill cultivate this nameless something, will develop a closer human touch and a more sympathetic and just attitude torvard the men rvith rvhom he comes in contact, and rvill then pass tl-rese along to his entire organization, there r,vill be a great change in human relations and a revolution irr industry. This rvould necessitate no changes in present plans or methods, such as bonus systems, profit sharing. etc., bttt touched by this human spark every good plan u'ould be made better and a common grotlnd of understanding lvould be found for the solution of our many problems.
The making of money, or the piling up of lvealth should be an incident in business. The main purpose should be
that of service in its broadest and best sense and the development of men. The men r,vho are longest remembered and whose memories are most highly reversed are not those rvho rnade the most money, but those whose hearts lvere gentle, rvhose sympathies u'ere broad, and who best served humanity, and the greatest man in our time was tlre immortal Lincoln.
The Reese-Boorman l\{fg. Co. are constructing a nerv sash and door and p'aning mill plant at Oakland which will be ready for operation about April 1.. B. J. Boorman, president of the lloorman Lumber Company, Oakland, is the president of the new company.
We sell anything in softwoods that the California dealer desires.
White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties and Stakes.
Out connections are the best, atd ue git)e the best possible seroice.
The Long-Bell Lumber Company's fir lumber manufacturing plant at Longview, Washington, rvill be completed and in operation by July 15, or possibly by July. 1 of ttris year, according to R. A. Long, chairman of the board of directors of the Long-Bell Lumber Companv.
In November last year, construction oi this plant had reached the inclosing of the largest of the group of buildr-rgr. The head mill building will be 90 feet wide by +37 feet long. The re-manufacturing mill adjoins the head mill and is 230 feet wide by 328 feet long. The equipment in thg head mill consists of the following machinery:
One l0-foot double cutting band saw.
One 1l-foot single cutting band saw.
One carriage, 84inch opening and to cut up to ancl including 80 feet long.
This carriage and ll-foot band mill will handle logs up to and including 12 f.eet in diameter. The double cutting band mill and carriage will handle logs up to and including 72 inches in diameter by 50 feet long.
In this mill are two edgers,.72 inches wide by 14 inches depth in cut, or, in other words, these machines will cut a 'timber up to and including 14 inches thick and 37 inches wide.
In the head mill is one SO-foot slasher for cutting up slabs and edgings from the lumber, in lengths, 4 feit, 4 feet 6 inches and 5 feet; this for the purpose of manufacturing lath in the lengths me'nfioned.
The trimmer will trim up to and including 52 feet in length. This covers all of the cutting equipment in what is known as the head mill.
In the re-manufacturing plant is the following equipmen+.
One 52-foot trimmer; trvo 32-foot trimmers; one-20x60inch gang; one 14x54-inch gang; three 7?-inch horizontal band resaws; one 84-inch double edger; one 48-inch single edger.
This covers all the cutting equipment in what is known as the re-manufacturing mill.
Adjoining the manufacturing plant will be a complete
system of green yard sorters, drop sorters and stackers, green and dry lumber storage platforms and 42 dry kilns will be installed together with adequate rough dry sorting tables and lumber sheds.
Lumber from the rough dry sheds rvill be delivered to
Constructlon Vlcu on Poutcr Plant-Iangotcu
the planing mills which have a minimum capacity of 500,000 feet of lumber for each eight hour shift. The lumber from the planing mills goes b'y monorails and special convglol t9 the dressed lumber sheds and loading sheds after which it is taken from the conveyor and eitlier stored in the dressed lumber sheds or plaied alongside of cars in loading sheds for loading.
The plants will be electrically driven, each machine having its own motor. The electric power plant is being built
(Continued "'" P"C" 5t-)
SAGINAW SPECIAL STARS
-
RE-PRESSED BEFORE SHIPPING NEAT-ATTRACTIVE BUNDLES
sOVO OR MORE EDGEGRAIN
NOTHING NARROWER THAN 3 INCHES -
Saginaw Special Star Shingles are not coohed to death, nor sold to gain the underweights. Do not curl and split in the pile but look and ARE attractive. Srnall premium in price---big premium in value.
One of tlre negro traits that is most interesting to the "white folks" is his wonderful nervelessness' lack of worry' and laziness. About the laziest thing in the whole world is a big black darky asleep in the sun-and they love to sleep in the sun. Here are two little old nigger stories that well illustrate the lazy side of Rastus'
Thc white gentleman stePped from the train with a heavy suitcase in his hand, and looked about for someone to carry it. He spied a big colored man leaning listlessly against the depot. "Boy," said he "Do you want to mlke two-bits?" "No suh," drawled the colored one, just opening one eye. "What?" asked the gentleman in surprise, f'yort don't want to make two-bits?" "No suh" again
affirmed the dark one. "Well," said the gentleman in surprise, "Why don't you want to make two-bits?" "Cause, suh," said the lazy one, "I have dun got t\Po-bitq.now..?'
The other story is that of thd two darkies who sat in front of a store in the sun, whittling. A band blared out' and one of them turned to look, and exclaimed: "Oh boy ! Heah comes de cirkus preeade. Man heah dat gran band. And see dem big elephants. An look at all dem camels. Boy ! See all dem cages ob wild anamiles. Niggah, wouldn't you like to see dishere preeade?" "Ah would like to see it, sho nuff," drawled the other, "but Ah jes ain't looking dat way."
Sirecified by leading architects. Preferred- by prominent ma.rter painters, and demanded bv the consum. mg public for tbeir manry use! of varnish about tte home. For details ,.r"ti'"
Agency Proposition BOSTON
The Bishopric N{anufacturing Company, of California, has completed its new and modernly equipped plant for the manufactnre of their rvell known products, Bishopric Stucco and Bishopric Stucco Base. The plant is located at 62nd St. and South Park Avenrre, in the Goodyear Industrial district, in Los Angeles.
Up to the present time these products have been shipped from the_ home plant of the Bishopric Company, at Cincinnati, Ohio, lvhere they have been manufaCtur-ed for the past seventeen years.
_ The California organiz-.ation is formed for a quarter million dollars of rvhich amount $150,000.00 was eipended for this new plant and the machinery to be used in the manufacture of their products.
With a-floor space area o_f 47,m square feet, this factory extends the size of their Ottawa, Canada, and Cincinnati. Ohio, plants, in fact it is said to be the largest and best equipped plant for the exclusive manufacture of stucco and stucco base, in the world.
William B. Bohn, president of the Bishopric Company. of California has said: "Our decision to buiid a factorv in California was formed by the fast increasing demand of California for better homes, better materials-and a large
range of colors to choose from in the purchase of Bishopric Stucco.
"The Los Angeles plant rvill elirninate the overland freight, and our territory will include all cities west of the Rocky Mountains. We plan to maintain a close contact betu'een factory and dealer.
"We have the very highest quality product on the market today and we are interested in each individual .job. We have ah inspection service established solely to see that each job receives proper r,r'orkmanship and a satisfactory job."
Associated with Mr. Bohn are Mr. Frank W. Jones, secretarv and treasurer, and Mr. Allan Bishopric, vicepresident. Mr. Bohn lvas formerly rvith the Bohn Refrigcrating Company.
\'Ir. Jones r,r'as previousll' connected with the Bishopric plant in Cincinnati.
Bishopric is claimed by the makers to be the only colored, rvaterproof stucco which is guaranteed not to crack or fade; it comes in small drums reacly prepared, merely requiring to be mixed with rvater as per specifications.
Ten different colors or shacles thereof are ready for selection. Statistics shorv that about 60 per cent of the homes in the \Alest are of stucco, and the East the percentage is but 3 per cent of the total.
For twelve years "Cady Qualitytt har stood for the Standard of quality, in tfie South
We now are able to offer the same grades and s€rvice to the California trade, from our stand of Arizona White Pine, tfie finest timber gro-wing in Arizona. Our three band, electrically driven, modern mill is sawing at the rate of 1O0r0O0rQfr) feet per yearr or ablins us to offer ,for quich shipmenlr- -alvthigg-lr strictly upto-grade, air dried, BO-X' FHQP' COM' MONS, and UPPERS; all "Cady Quality."
We invite you to give Cady Quality Arizona White Pine a trial.
McNary, Arizona
(Formerly Cooley)
Anopalroof of a beauty hithertounknon'n has now been created by Richardson.
This roof iebuilt from the new Richardson opal shingles, no two of which are alike. On each are blended the most beautiful Richardson colors in slateweathered brown and jade green.
When these shingles are applied to the roofjust as they come from the bundlg
the result is a dilicately mottledcoloring likethe play of lighton a rippled mountain lake.
Both architects and homeowners who have seen this effect aqree that it is the most?istinctiveofthecolorcombinationsin Richardson Multicrome Roofs.
Tfu Riclwrdson MuhicromeRoof
In addition to opal, the Multicrome Roof islaid in other pleasing color
ef,ects. The tarc weuhsrd brown, en exclusive fuchardson color in slate, hag proved especially popular when applied in combination with other Richardson shingles of jadc grery tile rcd, ot black pearl. Infact,there is a Multicromc Roof to harmonize with everycolorscherne,and to please every customer's taste.
The ncw colors, opal and weathered
brown,areused onlyon the Richardson SuperGiant Shingle-famous for its beauty and econ. omy.
practical for new or over,the.old.roof joba. And, remember-for every roofing need there is a Richardson product.
ShhsL
With its inner foun, dation of Richardson felt, for 50 years recog. nized as the best: coated and saturated with Viskalt,,the vacuum.proc. essecl waterprootrng, 99.8/e pure bitumen,thc Super.Giant assures you lasting beauty for your roof.
Richardson Multi. cromeRoofeare equally
Active selling lwlp Advertisements like this appearingstead. ily in theLiterary Digest,Houseand Gar. den, House Beautiful and also ir the natlonal magazines of contractorg archi. tects and builders, are creating an active demand for RichardsonRoof,nc in vour locality. And the Richardson Re+ale Plan is making prof,ts for thousands of Rich. ardson dealers by giving them the direct benefts of this advertising. Write fot details of this plan for your territory.
'Vrite for our nrw booklet
'We will send you our new booklet, Roofs of Disthaion, together with samples of Richardson Super.Giant Shingles inopal, weathered brown and other colors. Just use the coupon below.
"J eRICHARDSON COMP/rNY
Ioclland (Clncinnati), Ohto Chtqgo Nev Orlcans New York Clty Atlanta Dalter
CliP dndm4ilthis MWn
THE RICHARDSON COMPANY
Dept.45C, Iockland, Ohio
Gcntlcmen: Plcarc acnd mc rgmoles of Richerdrm Super€tentShlnglcr, your ncw bobklct and dctells of the Richgrdcon Rc-ralc Plan for my tom.
The W. M. Cady Lumber Company, which recently purchased and began the operation of a great milling plant at Cooley, Ariz., as previously announced in these columns, has now added another big mill to its Arizona holdings. In February they purchased the controlling interest in the Flagstaff Lumber Company, at Flagstaff, Ariz., and have assumed charge of its operations also. I!Ir. W. M. Cady, Jr., is General Manager of this ne'iv instittttion, and I\{r. F. E. Pipes is plant superintehdent. Mr. Pipes was connected with the Cady concern in Louisiana for a number of years, and has also had experience in milling white pine Iumber. The general office and sales office of the new mill will be at Cooley, Ariz., the sales and executive departments of the two plants being identical.
Besidis a modern double sawmill, planer, kilns, and complete equipment for the production of high class lumber, there is also in operation in connection with the Flagstaff plant a modern box factory, complete in every detail. The combined capacity in lumber of the two McNary sawmills is now fullv 125.000,000 feet.
Sam Towle, prominent San Francisco retailer and manager of the Sudden-Heitman Lumber Co., has returned from a two weeks business trip to Oregon and Washington. While in the North, he visited the Portland Puget Sound, Grays Harbor. and Coos Bay districts'
The Eagle Lumber Company installed two new Moore Dry Kilns at their plant at Westimber, Oregon, during the winter shut-down. With their present kiln capacity, they will specialize in Kiln Dry Clears and Kiln Dry Factory stock. G. R. Bleecker, their San Francisco representative, announces that the mill has now resumed operations after the winter shut-down.
G. G. Rupley, rvell knorvn pine lumberman of Chicago, was a recent San Francisco visitor where he spent a few weeks calling on his pine mill connectiohs. FIe was accompanied by Mrs. Rupley and during their visit in the Bay-District, they were entertained by Mr. and Mrs. G. R. Bleecker. Mr. and Mrs. Rupley returned east by way of Portland, Seattle, and the Inland Empire.
At the regular rveekly luncheon of the Lumber Salesmen's Club of San Francisco held at the Palace Hotel on February 25, Jack Dionne of the "California Lumber Merchant" gave an excellent talk to the Club members on "salesmanship, Service, and Better Merchandising of Lumber" from the retail lumber salesman's standpoint.
President C. H. Moody presided at the meeting. J"e Bell of the Christehson Lumber Co., chairman of the Special Meeting which will be held on March 10, stated that the comrnittee had practically all the arrangemenlt .9nf pleted and that a big time was anticipated. Richard C. Jones, ex-president of the Club, also gave a'short talk to the club members.
Years ago the makers of hardwood flooring began identifying their product by stamping or marking their name on it, and then advertising their particular brand. It took the softwood folks longer to see the point. And before they DID discover how much this stunt rvas doingt for their hardwood competitors, the hardr.r'ood flooring people had sold their stuff widely and rvell.
But many pine people have adopted this excellent idea, and with splendid results. Some of them have gone even farther. The Whitney Company, of Garabaldi, Oregon, makers of a very famous grade of Fit Flooring, now ship the most prepossessing and attractive looking package of flooring in the world. They tie their bundles with a bright green cord, that is wonderfully attractive to the eye, the green color being a fine contrast to the flooring itself. In addition they stamp their name on the back of each piece of flooring. And they report that they are getting immediate and marvelous results from both these efiorts.
Mr. NlcCullough, of San Francisco, head of the I\IcCullough-Fagan Lumber Company of San Francisco and Los Angeles, whose concern sells this product exclusively in the State of California, is a most enthusiastic booster for this particular identification of a lumber product. "I 'ivant them to advertise this flooring jus! as enthnsiastically as possible" he says, "because the more they boast about the
SUPERIOR CEMENT srucco
WATERPROOF-FADEPROOF
LET IT RAIN. The heavier tte downpour the bctter we like it. We know abrolutely trhat Superior Cement Stucco will keep your home dry.
By inrpecting some of our hundredc of Superior Proteeted horner in end about Lor Angeles you will be convinced thet Superior Cqn€nt Stucco ir a Superior product. We will gladly furnish you a list of Superior jobc within co'nvenient reach.
Write for booklet telling more about Superior Protected Homes. Your dealer will gladly ehow you samples of Superior Cement Stucco in a variety of forty colors.
quality of their product, the better and more uniform quality they will make, and the better satisfied will be the trade that handles it. We believe this is the finest softwood flooring made, and it is certain that when it is sent out in bundles so plainly identified, that they are going to make it just as good as they are humanly capable of doing. This flooring is wonderful in quality and most uhiform in character. And the attractive bundle looks wonderful in the lumber shed, and makes a decided hit with the customer."
The Hoffman-Hiscox Lumber Company, formed by NIr. Earl Hoffman, of the Earl Hoftman Company, Los Angeles, and Mr. R. A. Hiscox, of the Western States Lumber Company, San Francisco, has been formed, as a co-partnership, and will operate throughout the state, with an office in Los Angeles and one at San Francisco.
The new company will operate rvith cargo shipments exclusively, with the recently chartered Str. "Willapa."
Both members of the company are rvell known. Mr. Hoffman, in the Earl Hoffman Cornpany, and Mr.'Hiscox, in the Western States, have made many friends and acquaintances in the state. They announcer that this nelv arrangement will not affect the operatio'ns of their former respective companies.
A mill with years of experience devoted exclusively to the making of high grade
Standard and California Patterns and Sizes
California Ofice
Walten IR,. IFifen
5o8 Mero Theatre Bldg. 'Los Angeles
Phonc 8zag46
Control of white-pine blister rust, a disease which is a most dangerous forest enemy, is necessary if the white pine industry is to be perpetuated in the West, where the disease is already present. Simple and practical methods are available to any pine owner in the Eastern United States which enable him to safeguard his pine from the disease, says the United States Department of Argiculture, and vigorour action is required to develop and supply measures that u'ill minimize the damage in the West.
White pine blister rust has been khown in European forests for a number of years, and it rvas for the purpose of gathering information regarding European methods of dealing with the white-pine blister rust which would assist in the control work in America that a representative of the department was assigned to investigate the disease in European forests. As a result of his findings, a new bulletin has been issued as Department Bulletin 1186, WhitePine Blister Rust in Western Europe, which discusses the history of the disease, its distribution, measures of contfol which have been adopted, and the application of this information to the control campaign in this country.
The observations made abroad on the susceptibility of sugar pine, western white pine. and the limber pine show that these species are as readily attacked and as severely damaged b ythe white-pine blister rust as is the eastern white pine. These trees were introduced from America and thrived in Europe prior to the general spread of the blister rust, which is thought to have originated in Asia. Large timber is readily killed by this disease, and trees 90 feet tall, 26 inches in diameter were found dying from its attack.
The recent discovery of rvhite-pine blister rust in British Columbia and Washington and the widespread abundance of wild currants and gooseberries in the Pacific coast and Rocky Mountain regions (there being about 60 species) place the valuable western five-needle pine in an extremely hazardous position. Furthermore, climatic conditions of the West appear to be exceptionally favorable to the spread and development of the fungus.
The action demanded by present conditions in order to control the blister rust in the United States is summarized as follows:
(1) Energetic prosecution of practical control of the disease in the East by the general eradication of currants and gooseberries in pine-grorving. sections.
(2) Prompt and decisive action in developing local control in the West.
(3) Eradication of the cultivated black currant, the most susceptible alternate host of the blister rust and the most active agent in its spread and esablishment.
(4) Strict adherence to and prosecrrtion of the guarantine laws prohibiting the shipment ol five-needle pines and currants and gooseberry plants from infected territory. Also the cohtinued enforcement of the quarantine placing an absolute embargo on foreign nrlrsery stock, thus preventing the entrance of blister rust and other pests fiom foreign countries.
A copy of the bulletin may be secured, as long as the supply las_ts_, from the United States Department of Agriculture, Washington, D. C.
Acorn Brond Flooring is easy to identifg. The traile rnrh in on eaery bundle, guaratteeing *niforn ity itt grading, d,imensions anil millihg.
Prices on all hardwoods are firm, and in our opinion will continue so for the next sixty to ninety days. We suggeet that you adviae your customers to place their orders now for work under construction, eo that they will be protected against the inevitable rige in hardwood flooring prices. What is true for your customers is of course true for you, also. By placing orders now at the presmt list, you will be assured of your regular margin of profit on your spring business. Then when the advance comes you will make an added profit on every foot, of flooring you have in stock.
Phone, write or wire us for
ACORN BRAND OAK FLOORING
..WOLVERINE'' MAPLE FLOORING
..EUREKA'' HA,RDWOOD PANEIS
..BIG TIMBER'' OREGON PINE PANEI.S
SCHUMACHER PLASTER BOA,RD
BEAVER BOARD-UPSON BOARD
51f-545 First Street, Oakland, Calif.
Charles W. Wheeler, vice-president of the McCormick Steamship Line entertained a group of San Francisco newspaper and trade paper representatives together with their-wives at an excellent turkey dinner on board the Steamer "Chas. R. McCormick," on Monday evening, February 25.
The "Chas. R. McCormick" is one of the company's large intercoastal lumber carriers having a capacity of 4,700,000 feet. After the dinher, the vessel left San Francisco for Puget Sound to load another cargo of lumber for the Atlantic Coast.
An excellent time was enjoyed by all and Mr. Wheeler was trnanimously voted an excellent host.
Dwight L. Hinckley, prominent lumberman of Cincinnati, Ohio, is spending a few weeks in California on business. While in San Francisco. he was a visitor at the offices of the Union Lumber Company which company he represents in Southern Ohio. Before returning east, he will spend several days in Southern California.
The E. K. Wood Lumber Co. have installed a new North Coast Dry Kiln, 24 feet by 108 feet, at their Oakland plant
and are now arranging to construct a second kiln of the same capacity. When both kilns are in operation, they will have a capacity of 50M to 60M feet per day.
Mr. S. E. Tingley, proprietor of the Tustin Lumber Company, has secured'a lease on ground at San Juan Capistrano, and is preparinig to open a retail yard there.
O. F. Folsom, well known San Francisco wholesale lumberman, has moved ihto new quarters and is now located at 4O4 Mervin Building. His telephone number remains the same, Douglas 5794. "Doc" returned lecently from an extensive trip through the Northvvest calling on the mills in Washington and Oregon.
H. J. "Handy Andy" Anderson, prominent Northwest lumberman with headquarters in Portland is on a business trip to California. After a short stay in the Bay District" he left for Los Angeles where he expects to spend several days calling on the trade in California and making a survey of lumber conditions in Southern California. He states that conditions in the Northwest are in good shape and that stocks at the mills are short.
Our new DRY KILNS are now in operation and we have sufficient SHED CAPACITY to carry complete stocks for prompt shipments. Try ua on SOFT OLD GROIWTH YELLOW FIR CLEARS.
We can ship in STRAIGHT or MIXED CARS immediately: DOUGLAS FIR-REDWOOD-CEDARWHITE and SUGAR PINE -.SPRUCE.
WE CARRY A LARGE WHOI.ESALE STOCK AT OUR OAKI.AND DI!'TRIBUTING YARDS WHICH ENABI FS US TO GIVE YOU PROMPT I.OADING OF YARD AND SHED ITEMII IN BOTH REDWOOD AND FIR.
It is perhaps difficult to understand how the retail lumberman- is inlterested in the creosoting industry since it raiely happens that he handles a schedule and secures a commission. Some might even assume that the quicker a stick of timber decays ihe sooner a netv piece can be sold. However, this would be a short-sighted -policy and I tell you, Gentlemen, you are interested in any method for co-nserving our forest resources. One has but to glanc,e at the compiled figures of our annual cutting or visit the once tim6ered areas of the Northwest to realize that this prodgction cannot continue forever. Therefore, every time you permit an untreated stick to be installed in a.n exposed position you are simply discounting your ability to remain in the lumber game in the future.
Theory of Timber Preservation
There are many destructive agents which attack-wood, foremost among which are decay, insects, marine borers, etc. Perhaps the most active and more common of these is decay.
Thousands of exact laboratory tests have established beyond all peradventure that the true cause o-f decay in timbe.r ire low iorms of plants called fungi and bacteria, which attack cellulose and lignin, rapidly destroying the piece. To preserve wood from decay, it is, therefore, absolutely esseniial to protect it from the attacks of these organisms.They require certain amouhts of heat, air, moisture and food in order to live. To remove any one of these essentials would be to kill the organism and preserve the wood indefinitely. You are all familiar with the fact that furniture which is kept absolutely dry in your homes does not decay. It is obvious that an efficient preservative must accomplish the control of one of these four factors and -equal- ly as apparent that in geheral practice it is impossible to control- lhe heat, air and moisture surrounding wood set subject to decay. The only remaining course is to poison the wood constituting the food supply.
Hundreds of chemicals and compounds have been advocated and tested to preserve wood from decay, but only a few of them possess lufficient merit to justify their use for this purpose. A great mahy experiments, extending over the last- seventy-five years have reduced the number of preservative ag-ents, practically efiective, to creosote and zinc chloride. -Due to its inorganic nature zinc chloride is soluble in water and therefore leaches from the wood; in time leaving it ready for attack. It is evident that this agent cannol be used at all in marine work. This is hot
the case with creosote, which has proven the most effective preservative known. Many timbers treated with creosote ind exposed in the most severe positions have successfully withstood all attacks for periods ranging from forty to' fifty years.
Creosoting, contrary to the general opinion, ig hot a recent innovation and was known by the ancient Egyptians. While I haven't a recent communication from the old boy himself I'm confident that the real reason King Tut's bohes are in existence today is due to a generous application of creosote'
In the manufacture of steel it is customary to coke coal in the ovens producing therefrom coke ,producer gas and coal-tar. Thii coal-tar is later distilled and produces an almost endless list of derivatives, such as Phenols, Napthalene, Anthr?c€o€, which is used as a dye base, and an oil known as creosote. Creosote may, therefore, be termed a by-product of the distillation of coal-tar, with a high toxic value against the enemies of timber.
In treatment the m'aterial is first lobded upon small cars, or trams and then placed in steel cylinders called retorts. These retorts are usually 7 f"eet in diameter, 130 to 150 feet long and of heavy 1 in. boiler plate capable of withstanding high pressure.
Undlr iome climatic conditiohs it is possible to stack the material upon a yar{ for a sufficient period of time to become thoroughly-seasoned by Nature, however, in climates, such as the Paiific Ncjrthrvest, where the annual rainfall is large, this is not practical. Likewise few--Engineers of the Coist have given- timber preservation sufficient consideration to be ab--le to anticipate their requirements far enough ahead to permit natural seasoning and it therefore became necessary to devise some method of accomplishing this end bv artificial means. -Thru many experiments and refinements--the process has been broughi down to its present, highly efficient state and is known as the boiling under vacuum process. You all know that it is possible to evaporate water at a lower temoerature under-a vacuum than at atmospheric pressure, 'consequently the removal of the moisture content is accomplished 6y this method rvithout subjecting the timber to the cletrimenial efiects of high temperatures. It is interesting to note that material seasohed by this process is sub-
(Continued fr,om Page 29)
ject to Iess severe checking than material rvhich is permitted to season by natural agents.
Aftpr the seasoning bath a hydrostatic pressure is applied which forces the oil into the cells and fibers of the timber. Depending upon the ultimate use of the material, this pressure period is divided into two processes, the full cell and the empty cell. In the latter all free oil is removed from the cells of the wood. rvhile in the former the cells are felt full of oil. The full cell process is almost always used on piling and timbers for marine work.
In anticipating the savings rvhich may be expected from treatment it may be well to'note the experience of some of the largest railroads of the country. In a recently published report of a joint committee of the American Railway Engineering Association, on service records, it was prese'nted that in 1908 the Santa Fe was usinig 301 tie renewals per nrile,lvhile in1922 by the use of treated ties, this figure was reduced to 158 ties. Likel,vise, the C. C. & St. L. in 1906 was using 392 tie renewals per mile and in 1922 has reduced its replacernents to 143.
A study of present prices in the San Francisco market may show this saving more clearly. Dense fir ties'are approximately $37.00, ship's tackle, and would give an average life of seven years. These ties treated lvith a six-pound, final retention, of creosote oil per cubic foot, by the empty cell process, would cost approximately $60.00, ship's tackle, and the average life would be twenty years. On this basis it is purely a question of spending $60.00 once in twenty years or $37.00 three distinct times in the same period, to say nothing of the additional cost of replacing ties in the track, rvhich is no small item. In other rvords, with treated ties you spend $60.00 once in tu'enty years, while by using
untreated ties it is necessary to spend $111.00 plus the cost of renewals, which would bring this amount to at least $200.00. Obviously the saving in a twenty-year period would be approximately $120.00 for everv thousand board feet of ties under the rails.
F'orest Protection Week, rvhich has become a national institution in keeping with the important part that forests play in the social and industrial rvelfare of the country, wili this year be observed during the rveek April 21st to ZSth. While this date has not yet been approved by the I)rr-'srdent, no difficulty is'anticipated in this're€tard, and it is expected that the executive proclamation rr,rill be shortly issued.
In a recent letter Mr. Paul G. Redington, District Forester, at San Francisco, says: "The cooperation of everyone is needed to make Forest Protection Week an outstanding success. At no time in the history of our country has the general public interest been so keenly alive to the importance of tightening up in fire prevention, and to the need for the formation of a constructive forest policy for the nation."
_ Here are the slogans that har-e been adopted, for Forest Protection Week:
Burned forests build no homes.
All outdoors is yours-but not to burn up.
Leave a clean camp and a dead fire.
Human carelessness is the cause of 80 per cent of Cal.ifornia's forest fires.
Make "Care with fire" your watchword in the woods.
Be sure your camp fire is dead-then bury it.
Ta:<es go up when forests burn down-You pay. '
A one-cent cigarette may start a $10,000 forest fire. put out that snipe.
Forests mean health and wealth. Help prevent fires. Eternal vigilance with fire is the price of a successful vacation in the mountains.
Going fishing? Be careful with your cigarettes and camp fires.
Smokers! Be sure your match, cigar or cigarette is OUT. Be a good woodsman-Leave a clearr camp and a clean record.
Game and fish depend ou forests and streams-Both are destroyed by fire.
Be is careful with fire in the rvoocls as you are with fire in your owtr home.
Be careful with fire today-tomorrow may be too late.
Help keep the mountains green-Be careful with fire. A burned city may be rebuilt in a few years, but it takes a century to regrow' a forest.
The-forestJare your playgrounds-Help keep them cleau and green.
The forest's prime evil-smoulderiug cigarettes"
Green forests pay big dividends in health and happinersHelp protect them from fire'
New Managcr
Expansion of the af{airs of the Dollar Portland Lumber compainy in various directions during the last year is being followed by .increases in the executive personnel as well as other forces, and hereafter Lloyd J. Wentworth, vice-president, will devote his attention exclusivily :to outside afiaits, embracing timber holdings anci allied activities. T. Y. S. Ballantyne, for some time identified with the Dotlar operations in British Columbia, will assurne the general management of the Dollar Portla'nd Lumber company.
Mr. Wentworth, who returned yesterday from San Francisco, made the following announcement concerning the enlarged organization: "The Dollir Portland Lumber company' which controls one of the largest bodies of standing timber in. the state of Oregon, and with othir large logging and milling interests in the state, is enlarging its personnel. Under direction of the Robert Dollar intenests, the Dollar Portland Lumber company has expanded its ope.rations in the last year through the purchase of large tracts of standing timbet in Linn ind Lane counties, reopened its large electrically driven mill at Portland, increased substantially its togging program and enlarged outside interests. Due to this expansion I shall devote my entire time hereafter to the Dollar Portland tin.rber holdings and allie'd interests.
"T. Y. S. Ballantyne, one of the most capable operators of the Pacific northwest, has been appointed general manager of the Dollar Portland Lumber company. Mr. Ballantyne brings to our organization lcvng experience and has, until this appointment, served as general manager of the Robert Dollar mill interests at Dollarton, B. C."
The Portland plant is cutting for the domestic and deepwater market and considerable material is being handled.
The Dollar Portland Company, as is known far and near by most everv one. is represented in the rail trade exclusively in California bv tie Santa Fe Lumber Company, "Gus Russell's Outfit."
Every lumberman should know these screens. He should have a copy of "The Hipolito Family," the booklet that tells all about our line. Write for it-it's free.
Remember Hipolito Screen Doors can be deliveted to you at any point in the West at a pfice you can mafte good money on!
B. W. Cadw:illader, President of Cadrvallader-Gibson Co., Inc., has retulned to San Francisco after spending the past four months inspecting their large operations in the Philippine Isla'nds. The Cadwallader-Gibson Company have two large mills in the Philippines where they manufacture. mahogany; one mill is located at Limay where they manufacture their flooring, panels, and veneers, while at their plant at Paysauam they manufacture their rough lumber. Their plants are modern and electrically driven and they also own ahd operate their own railroad and floating equip-
ment. At their large logging and mlll operations there they employ around 2000 men.
Mr. Cadwallader states that he rvas very much pleased with conditions as he found them at their operations on the Islands and that they are looking forward to a large {9T"".d for their products in the United States dufing 1914. This large manufacturing and distributing concErn of mahogany-lumber,have their general officeJ and yard at San Francisco and they also maintain offices at Seattle, Oakland, and Los Angeles. R. E. Ford, with headquarters in San Francisco, is the manager of their large, Pacific Coast operations.
OId Sam he had a shingle mill
And made all kinds galore
Perfections, Stars, Eurekas
Ten X's and lots more.
Bimeby he had a shedful
Of different kinds of junk
And when he tried to sell them
He found the going punk.
Now brother Sam had spirit
He nbver took defeat
He figured that if anything
He'd simply have to eat.
He sat him down and whittled
Then scratched his thick old head
And after hours of digging
This is what he said.
I've made shingles since my kidhood
But there must be something wrong
It's funny that the good old Lord
Could let me last this long.
But since I've come to realize
The error I've been in
I'm going to make a shingle
Instead of cutting them.
And when my product's ready
I'll shout it to the skies
I'll get the crowd together
And watch their courage rise.
Then if they'll quit their blooming funk
And pull together once
There'll be no poor-farm needed
Or I'm a thick old dunce.
While thinking of a slogan for the shingle-ites, I ambled through the following:
YOU CANNOT MATCH A SHINGLED THATCH
You KNOW.it as well as I
But I hear them yell and often tell
Their businese is bound to die.
If they feel thus, why raise a fuss?
When they lose their money fast; For in any game that's not too tame
A quitter will never last.
Take up the 6ght and DO what'a right
Make shingles the best, TFIEN TALK
Weave in airtight packe, all butte no crackg
And use only edgegrain gtock.
Clip straight the edge, don't make a wedge
Straight edges coet less to lay
Make 'em good and strong, eighteen inchee long And two to each inch, I'd eay.
THEN ADVERTISE and show you're wige
Show retailers how to sell
Just forget your gloom, let shingles boom
SELL shingles and DO it WELL.
And why I say, that there's a way, The reason's not hard to find, FOR A SHINGLED THATCH YOU CANNOT MATCH
On that I have set my mind.
Apropos of the last two lines-l think that's what the ihingle manufacturgls n66d-.a slogan, and fixing their minds on an objective.
OR; perhaps they need the spirit of Blotz:
Blotz didn't know much about the line he sold, but what he lacked in knowledge he made up by push and grasping of every opportunity.
One day while passing a small etore in the city where he tilled his fields, he saw the folowing sign; or rather, these lines struck him:
ONE OF ..OUR FAMOUS HOUR SALES''
..ALL MEN'S PANTS DOWN FOR AN HOUR''
"We have hired an extra force of salesladies to care for the rush."
One gasp and Boltz knew this waa an opportunity, a pressing one. He went in-You see he waE a .oop.r.g" salesman, and had a fine line of barrels.
And so on, THE Bashful Lumber-YACK a friend of A. CHEWER SNUFF
BO)( 376, Bay Point
We want our customers to know that they receive the same kind and quality of lumber time after time. To give you this assurance we offer two methods of identification.
Garbaldi, Oregon
Play it safe in the future---order our Vertical Grain Fir Clears, Fir, Spruce and Hemlock factory stocks, boards and dimension.
Look for the Green Cord on all bundles of plan*g *ill products.
GARBALDI, OREGON
Sincc ltOE
WE HAVE CATERED TO THOSE DEALERS WHO RECOGNIZE GOOD LUMBER.
At Wendling and Springfield, Ore.
ENABLE US TO MERIT THEIR CONFIDENCE AND TO SERVE THEM BETTER THAN EVER.
All too many retailers overlook good opportunities for sales that bring profits, by failing to carry in stock easily sold sidelines.
Take Tennessee Aromatic Red Cedar, for instance. Every retail yard should have it in stock, and should offer it to every customer who is building or improving a home. Think of what it means to a housewife, when used as a closet lining. No putting away of winter clothes in the spring, with smelly moth-balls, excessive care, etc., and then doing the same thing again in the fall with summer things. And the big job of getting the clothes ready to use again, after they are taken out.
But a closet lined with Aromatic Red Cedar needs nothing of this sort. No bug, moth, or other insect dares invade the sanctuary of clothing, that is lined with Aromatic Red Cedar. It's a smell-delightful to the nostrils of human kind-that no bug has ever yet shown a preference for. It's a case of "smell it and weep" with the insect world. All summer long the winter clothes may hang in proper fold, with no danger of being "eaten alive," and through the long winter months, the lighter clothes of the summer can be similarly protected. There should be no home without a big closet lined with Tennessee Aromatic Red Cedar. Babies cry for it, but insects fly from it.
fsn't there a fine selling thought for you there, Mr. Dealer?
How many homes iri YOUR town are not so protected? What a wonderful selling and profit making opportunity there is in this one little thought alone.
Junius If. Brorvne, Vice-President of the Pacific Lumber Company, has returned to Nerv York after spending a month on business in California. While in California, Mr. Brown visited the company's mill at Scotia, he made a srlrvey of the lumber market in Southern Califor4ia, and also spent several days in their San Francisco office. On his way east, he planned to spend several days in Chicago.
Frank P. Minot, manager of the C. S. Pierce Lum,ber Company of Fresno, was a recent visitor in San Francisco rvhere he spent a fe'uv days looking over conditions in the Bay District and calling on his many lumbermen friends.
T.he Cinderella Roof Building at 6th and Olive Streets, Los Angeles---where you all met together and enjoyed yourselves recently---is but one of many important Southern California buildings'which are covered with Weaver Roofing.
It pays to select quality roofing. It pays to select. "Weaver." If you sell your customer a cheap "justas-good" roofing you risk your own good name. We stand back of 'Weaver Roofing with a real guarantee. A guarantee which'protects you as well as your customer! So we stake our reputation on 'Weaver Roofing because we know it always delivers the utmost service and satisfaction!
Most of the things we put off till tomorrow sho-uld have been done yesterday.
As the heading indicates, the Routt Lumber Company, of Fresno, is an aggregation of live merchandisers, taking advantage of a multitude of wide arvake sales stunts provided by the heads of this concern, and putting over a sales record that increases each year.
Anyone would form a favorable impression of this company upon receipt of the very first letter. Their stationery is very attractive, printed in green and red, and containing in the center a reproduction of their trade-mark, lvhich in itself is distinctive. On all of their literature and business paper you will find this mark:
done is the publishing of a series of pamphlets, five of them, telling of the working of their organization, and what they can and will do for the prospective home owner.
Number one is entitled "Routt Home Financing Service." This deals with the financing of the home, the part that their company can take in this part of the deal, and offers a building loan to prospects at a low cost. They state in this bulletin that the Builders Finance Company has ofifices with their company and is prepared to finance home builders.
Pamphlet number 2 deals u'ith their drafting service. It says, in part : Plan Service
On their letter head they advertise that they handle not only lumber, but also, Lime, Cement, Plaster, Sectional Houses, and Schumacher Wall Board.
Their middle name is Service, and their slogan is "Ours is the trade that Service made."
One very excellent piece of advertising that they have
The first essential to a correctly built home is a correct plan. This plan, first of all, should be your conception of a home, whether it is a plan you have picked out or whether it is really your own ideas put into plan form. There are certain type house plans that are more or less "standard" and around these plans your own home will probably be designed. But there are certain features that yon want incorporated that are "your" ideas and unless you see them your home will rrot be "yours" in every sense of the word.
For the convenience of our customers, a drafting department has been established. Here you mav give us the details of your contemplated home and a plan will be evolved that is "your own" and will be put into blue print form-actually visualizing your future home.
FIVE SERVICE DEPARTMENT
Serttice Number Two
Do you know tihe tfuill of pride that goer with home ownerrhip?
It comes with the knowledge that you have thrown ofi the shackles of interminable rent days and landlords. It comes from knowing that you own the roof over your head and the bit of ground you live on. At our factory, small homes and garages are now being manufactured, to be delivered and erected on the buyer's property, and paid out on a monthly payment basis.
Over three hundred of these buildings already erected in the San Joaquin Valley and each one giving perfect satisfaction. No wonder-when the workmanshio is guaranteed throughout. The efficient methods of construction used and the utilizing of short length material cuts down the cost to an economical figure that is within thc reach of everyof,e, Your plans will be figured on and an exact price given,
.ROUTT FACTORY BUILII GARAGES have proven the sensation of the valley. They are erected in two hours and are guaranteed to be of good coflstruction, passing the city building ordinances. A 10x16 garage will be delivered and erected within three miles of our factory for $110.00 on easy terms.
These buildings are ofiered to those who are not able to Day cash for the material to build their home. It is our policy not to iell to anyone whe has sufficient monev to engage a Fresno contractor to erect thgir home on a cash basis within the city limits- of Fresno. May we have the pleasuie of quoting you on your home or garage neeos t
May we have your inquiry?
TRADE THAT SERVICE MADE''
In this department .a synopsis of your building costs will be given you. The cost of the entire building will be figured out so that you rvill knorv in advance what your total approximate cost will be. The lumber list will be taken of of the blue print and an estimate given on the material cost. It will be a pleasure for us to figure with you and we invite you to make use of this department.
Number three is called "Routt Lumber Service." It contains a well worded description of the stocks that they carry, an explanation of their delivery service and also an item about the usual stock items carried. All intended to bring the prospect a little closer to their organization, by the explanation of things that the ordinary home builder or prospect knows nothing about.
Number four is called "Our Pine Ridge Sawmill," and contains a description of their cutting operations, tells why their pine.is.of the best qqality, and carries a convincing argument for the use of home products, by the use of the white and yellow pine, "all a Fresno County product."
This company makes a specialty of Factory Cutting all sizes and types of buildings. They have a special booklet that deals with this end of their busines5, and they offer a ready ctlt garage that can be
erected in three hours. They offer a 10x16 garage for $1 10.00, on terms, this price inclrrding the delivery and construction of the building. This book shows a series of pictures, shorving the garage being put together.
In addition to all this, they of course use a good amouflt of newspaper spa.ce, and their display ads are good. These are also nrn in a series, to hook up rvith their pamphlets, and in these ad.rertisements they offer a concise, convincing argument for business. In this article is a reproduction of one of their ads that appeared in their local paper.
Mr. R. W. Bagby, in commenting on his company's operations says:
"Service," nowadays is a very misused word and the ideas of different concerns as to what service really should be-vary to a great extent. We do not believe that merely having a lumber yard and a couple of salesmen and probably a plan service of some sort is enough.
Our Factory Built Building De1>artment was started to assist prospective home owners to buy on easy monthly payments. Not only this, but we are able to eliminate all the bothersorne cletails in connection with the erection of a home and there is no waste of material on the job. All bracing, heaclers, etc., are made up out of the accumulation of short stock around the yard. Last month over fifty ot stocK arouno yaro. monrn ovef, nrr buildings \vere manufactured by us and we are continuall burldrngs manutactured by us contlnually having to erect new sheds to take care of this business although it is only one of our five service departments. We are now in receipt of two letters making iquiry as to furnishing these buildings in the Orient.
If a customer desires to build their own home we maintain a drafting department where their own ideas will be worked out and blue prints furnished without cost. If any of our customers find they are short a ferv hundred dollars to start the erection of a home, our Finance Company will supply the amount of this lack of money, in building mate;itl, so that they are able to go ahead rvith their plans.
We believe in advertising and the enclosed ad is one of a series covering our service departments, for after all, we must sell our service first and this will naturally lead to a
larger volume of business. We know this from experience and it is not a matter of theory."
Mr. Bagby has a unique idea in his business card. It is in the shape of a folder, bright yellow in color, has the companies and his name on the outside, and when unfolded gives in a very concise forrn a good idea of what the company offers. The card on the inside is arranged like this :
'.Ourr ic the Trade that Scnice Made" LuNrsen Srnvrce and modern woodworking machinery sufficient Dneprrxc Srnvrcr
Drafting, Blueprinting and cost details furnished for the home complete.
Fecronv gurrr Burr,ortcs
Garages and small homes manufactured in sections that ;ail together. Terms if desired.
HoMe FrN.cNcrr.rc Srnvrcr
New construction financed as well q,9 repairs or additions to completed buildings.
Serv Mrll
Our own Saw Mill at Pine Ridge manufacturcs lumbcr in all lengths and sizes.
ROUTT LUMBER CO., INC.
20ll Tylcr Avc Phonc ?3E0
FRESNO, CALIF
Our Curtomerl Rccommend UeMay Wc Be Of Servlce To You
HE past six months have demonstrated another practical feature of BALSAM-WOOL. It sells. From the very start, dealers' stocks have been moving. Sales predictions of. ayea-r ago are facts today.
BALSAM-WOOL has already proved itself a live proposition for the trade. Unlike the ordinary run of new building specialties it sold from the etart. Home-builders, carpenters and contractors are taking to itfaster than they have to any other insulating material. If BALSAM-WOOL has proved itself profitable for the retailer in its first year, surely today it deserves the attention of every live dealer who wants to increase his volume and profits.
In one middle western territory with a radius of fifty miles,46 dealers stocked BALSAM-woor,. A check - up amonllst these dealers after theyhad been handlin$ BALSAM-WOOL on an avera$e of three months showed that4Zd,ealers out of the 46 made sales amounting to about M" of. theiroriginal orders.Ten of these dealers had sold out their first orders entirely and were delivering from reorders. One dealer delivered 8,(X)0 feet on one house remodelingiob alone; the customer liking n.qIsAM-woOL so well that he put it on double and used it in newpartitions as a sound deadener.Another dealer's sales amounted to 30,000 feet, most of which went into remodeling, roof insulation and odd-time iobs.
OI tteeo 46 dealcrs only nine had ever eoid or stocked insulation belore they put in BAISAM ' woot-. Conriderin{ ttat moet oI these deslcre did not ordbr until the buildiog ceecon wac practioally over, thig reoord ia very interesting.
The'Wood Conversion Company's offer to dealers is just as fair and sensible as it was a year ago. They want your first order to be a small one. They are interested more in your sales than they are in their orders. They will show you how to sell BALSAM-WOOL and will furnish you with tested sales helps without charge.
BALSAM-WOOL will make an ideal addition to your stock. For a small investment you can put in a stock that will take care of any iob. BALSAM.WOOL costs litde to handle and stock. Every home-builder, home-owner and farmer is a prospective customer. BALSAM-WOOL profits are additional profits. BALSAM.WOOL does not displace nor does it compete with other items of yard stock. And besides, BALSAM-WOOL will make friends for you, every time you sell a roll.
You will find in your dealings with the Wood Conversion Company, who manufacture BALSAM-WOOL, the same spirit of fair dealing and the same business integrity that has characterized this organization through sixty-five years of successfully serving the retail trade.
Sample, prices and complete information on BALS,AMWOOL may be secured by addressing the'Wood Conversion Co., Cloquet, Minn., or through our local district representatives, or by mail addressed to our nearest branch office-
" ooquet'Minn
Slbley Lunber Co., Detrolt. lfloh.
Geltl€n€n:
We were fnforued by the ltood Converstoa Co. tbat you we!€ oonBldollng taklng on Balsao Wool InBulatloD aoa tley hav€-aekeal.ue to drop you a llne gtvtng our orperleaoc slnoe baaalllng tlrls neteri.al.
tle ueke lt a practlce neyer to illnrlge the voluDo of out salea to anyone, but oan aoaure you lt las beea c wlDno!. [e have been aucceaeful ln gettlng th18 pattloular natertal speolfled 1n Dany ,olE, anal at the preecnt aro Ae- Ilyoltng 40,000 feet on one Job nhloh ls a oonaenatolt of uuslo. Of oourEe the prtnary uB€ 1n thls partloular iOb te for al€atlenlhg. Regt aesured wo net the fleld anil woa out.
Ibo oontraators who havo usea SalssD Wool all, llh€ lt beoause tt lB nlo€ oleaa ruaterlal to halalle and 1e quio&cf to apply tben other llsulatlon Eatellal on tb€ mrket.
Fron the deelerB polnt of vler lt oen be neile a gooil Doney naker as the nargln le what se oall llbete1 an0 a oarloatl can be unloaAed ln a Jlffy. our netboA rof gtorlaSi nay not eraotly flt you! 1ay out but we 1111 ileecrlbe lt nevertheless. Sal8ao Wool ls vcty llght so we have bullt eevsral tleoklngs I ft. blgh oyor ht8h blns for thlg natcr1a1, aDal belon we store the heevy eaphalt BhlngleB.
Any speolflo questlons you lay naat to aEt, rc w111 bs frenk 1a aasrering.
Vory tnrly yours, s!3Mta[
lIDlBlEoEJS/CCC.
MacDonough of the retail department at Los Angeles, and Mr. H. E. Woods, who is in the sash and door department, caused considerable comment from the visitors at the show.
The many departments maintained by the Hammond I-umber Company are represented in this booth, it contains a variety of hardwood flooring panels, in different finishes, samples of differeht patterns of sash and of doors, has a number of plan books prominently displayed, and rvith the finished touches of the pine cones around, and the large painting of a woods scene, the exhibit was indeed one of the attractions of the event.
The above is a reproduction of the very attractive booth that was installed by the Hammond l-umber Company, of Los Angeles, at the Annual Orange Shorv at San Bernardino, in February.
This exhibit, placed un<ler the direction of Mr. W. \'L
A. H. Cole and Vere W. Hunter, prominent and well known San Francisco lumbermen, have organized a new company under the name of the CoJe-Hunter Lpmber Company and have opened offices in the St. Clair Building, San Francisco. Mr. Cole ,is rvell known to the lumber trade of California having been associated with the Slade Lumber Co. of San Francisco for many vears. Mr. Hunter i salso a familiar figure to the lumber trade of the state and prior to his enteri'ng a partnership rvith Mr. Cole he was connected with the retail lumber business in Oakland.
W. M. BEEBE
259 FIRST NATTONAL BANK BLDG. SOUTHERN HARDWOODS_VENEERS
Superior Oak Flooring, 'Amcrica'r Fincrt"
Scnd nc your inqrtirier and ordcrr Tclephone Doughr 9ll7
H. B. MARIS
New Location-Office and Warehorue 735 3rd Street-Opporite S. P. Depot llome of WESTMADE PIYWOOD
G. A. Racouillat
Ofice and Yerdr: {t5 Bcalc Strcct SAN FRANCTSCO
Direct Inportcrr of PHTLIPPINE MAHOGANY
Thir Space For Sale
MILL AGENTS PAC.IFIC COAST LUMBER CAR AND CARGO
AGENTS
WESTERN WHITE CEDAR CO. Mar:hfield, Oregon
GLOBE EXPORT LUMBER CO. Seattle, Warhington
24 California Street
PORT ORFORD WHITE CEDAR
DOUGI.AS FIR . SPRUCE . HEMLOCK RED CEDAR SHINGLES CALIFORNIA SUGAR AND WHITE PINE SAN FRANCISCO Telephone Dowlas 8925
DOUGLAS FIR-SPRUCE:HEMLOCK-WHITE and SUGAR PINE-REDWOOD
O. F. FOLSOM LUMBER COMPANY
24 Cdifornia St.
Wholesale Lumber
Telephone Douglar 5794
Our SpecialtierFACTORY SPECIALS KTLN DRY FIR CLEARS
"Give t'DOCtt your order and stop worrying"
San Francirco
I\[r. F. P. Baugh, well known Los Angeles hardwood man, has opened a new hardwood distributing yard in Los Angeles, rvhich rvill be knorvn as "F. P. Baugh, Hardwood I-umber."
Mr. Baugh 'vt,as forme.r, .ont..ted with the W. E. Cooper Lumber Company, large rvholesale hardwood dealers, acting as sales manager, and about ayear ago he opened
The Dolbeer & Carson l-umber Co. are installing three new kilns.at their large nerv p'ant at Eureka. As soon as the installation of these new kilns are completed, the company expect to start immediately on the construction of lhree more ner,r' kilns. They are installing the Warren Kiln. Henry Hink, their San Francisco representative, announces that they have completed the cohstruction of a new 150O foot dock at their mill, and that practically all Redwood was used in this nerv structttre.
offrces of his own, as I-os Angeles representative for several of the southern mills.
His new yard, located on East 59th Street, Log Angeles, rvill stock all kinds of foreign and domctic hardwoods, and he rvill have facilities for kiln drying the stock locally. The yard is located on the Southern Pacific, and the Pacific Electric lines, with its orvn spur track.
They rvill also handle California white and sugar pine, in all sizes and grades.
L. K. Swentzel, well khown San Francisco lumberman, is norv associated with the Wm. Smith Company of San Francisco and representing this prominent concern io Sonoma County, Peninsula, and. Sacramento Valley territories. Mr. Swehtzel was formerly connected with the Tarter-Webster-Johnson Company and he has a large acquaintanceship among the lumbermen of Northern California.
Let me live out my years in heat of blood !
Let me die drunken with the dreamer's wine !
Let me not see this soul-house built of mud
Go toppling to the dusk-a broken shrine.
I"et me go quickly, like a candle light
Snufred out just at the heydey of its glow.
Give me high noon-and let it then be night !
Thus would I go.
And grant that when I face the grisly thing, My song may trumpet down th,e gray Perhaps.
Let me be as 4 tune-swept fiddle string
That feels the Master Melody-and snaps !
(From "The Quest" by Macmillan.)
They tell the story of the young man who was disappointed in love, and decided that he would get a lot of liguor, and proceed to drown his sorrows in drink. At the end of a week he quit. He discovered that he wasn't drownin! his sorrows at all. He was just giving them swimming lessons.
The principal difference between a mob and a crowd is that the crowd is for you, and the mob against yorl.
Besides the practical urge to the men of the lumber industry to be the home builders of the'nation, a splendidly sentimental urge is adding impetus and momentum to the campaign, and that is the fact that the women of this land are. entitled to Something better than the old-timey, plain, box-car houses" that have worn out the lives of numberless housekeqlers looking after them. Modern, attractive, well ventilated, step.saving homes for the housewife, are RIGHT, and because they are RIGHT they must and will prevail. They cost no more to build than the old-fashioned, eyesore kind, and they are a source of eternal satisfaction to the home loving, home building mother of the family, to whom HOME is everything. In a well-built, wellarranged modern HOME, the housekeeper finds her daily labor ,cut in half as to physical work, and reduced still another fifty per cent by the satisfaction that fills her heart at knowing that she has a HOME-not merely shelter from the weather-to take care of, and to be responsible for.
It isn't heredity that helps the really strorrg man to bring home the bacon; it's determination. It isn't, luck, it's pluck; it isn't inspiration, it's perspiration; it's HONESTY and good old fashioned contagious enthusiasm, and ambition, and dogged determination, dnd courage, and mental and physical energy, and bulldog sticktoitiveness.
The enthusiastic owner was telling about his dog, what a wonderful animal he was, how intelligent, what a splendid hunter, etc., and theh proceeded, as proof of his contention, to recite about the time when this dog was hunting in the woods and came upon a hungry bear. The bear took after the dog, and the dog ran for his life. Discovering, however, that in spite of his best efiorts the bear rvas gaining on him, the dog saw that he had only ohe chance to escape, so he ran up a tree and got away.
"Here, here," said one of his listeners, "'Where do you get this stufi about your dog climbing a tree. You know a dog can't climb a tree."
"Can't, Hell," replied our hero, "This dog HAD to climlr a tree,t'
"You are the only woman I have every really loved. You believe me, don't you ?" cried the enthusiastic lover.
"I do," replied the calm maiden, "but there's thousands that wouldn't."
The blood o' the grape-the offspring of the vine, Who knows it not, knows not of joy divine. And woman fair, where all the graces throng, Who knows them both, shall find the gift of song.
A big man is usually just a little man who worked harder than the other fellow.
The Redwood Salesmen of Southern California had an interesting sales conference at the Riltmore Hotel on Thursday noon February 2I. Jack I)ionne, publisher of the "California l,umber Merchant" spoke to the meeting on Salesmanship. He stated that the successful salesman uses 50/o head-work and 50Vo foot-work and that the averag'e salesman is just a little rveak on the leg-work. Chas. Duncan, of the Foster-Kleiser Co., San Francisco, gave an interesting talk on Out-Door Advertising as an aid to the lumber salesman.
All the salesmen rvere presented 'ivith a portfolio describing the Out-Door Advertising that r'r'ill be carried on by the Redwood Association in California. Secretary R. F. Hammatt of the California Red'ivood Association stated that as a result of the activity of the Redwood salesmen in the Southern California territory, they already have a list of twelve retail lumber dealers n'ho rvant to capitalize the bill-boards under the name of their concern and to nse same in cooperation 'ivith the Redrvood Association.
The follor,r'ing lumber representatives attended the meet-
Walter Wise-Hobbs-Wall & Co.
Jack Rea-Little River Redwood Co.
Gus Hoover-Pacific Lttmber Co.
Paul Hallingsby-Hammond l-unber Co.
.A.. W. Smith-Northwestern Redwood Co.
E. A. Goodrich-Union Lumber Co.
D. R. Phillips-J. R. Hanify Co.
W. J. Lawrence-Albion Lumber Co.
Wholcralc Lumbcr Productr
90C-909 Fifc Buildins
Saa Frencirco
Telcphonc Douglar E50E--831P
Fir Spnn". Redwood Port Orford Cedar Rcd Ccdar Shingler
Otu Redwood Specialties
R. R. Pattison-California & Oregon Lumber Co.
D. C. Esseley-Pacific Lumber Co.
.W. G. Harnilton-Holmes-Eureka Lumber Co,
A. W. Donovan-Union Lumber Co.
F. W. Burgess-Union Lumber Co.
J. F. Holmes-Holmes-Eureka Lumber Co.
R. W. Sells-Union Lumber Co.
G. R. Tully-NorthVestern Redwood Co.
A. H. Cuenod-Hammond Lumber Co.
R. F. Hammatt-California Redwood Association.
W. G. Madill-Foster & Kleiser.
Chas" Duhcan-Foster & Kleiser.
G. Melville-4. L. Hoover.
Jack Dionne-"California Lumber Merchant."
GEORGE STRABLE AN OAKLAND VISITOR
George Strable, president of the Strable Lumber & Salt Co. of Saginaw, Michigan is an Oakland visitor and together with Mrs. Strable, they will spend about a month in California. While in Oakland. Mr. and Mrs. Strable are being entertained by Mr. G. H. Brown, president of the Strable Hardwood Company. Mr. Strable states that conditions are good in his section.and that they expect a good demand for lumber in the Michigan market during 1924. He says. that they have experienced some heavy snows in Northerd Michigan this winter and prior to his leaving for the coast, their logging trains had been laid up for a month due to the deep snow.
607 Flatiron Building - San Francirco
Tclcphorc Douglu 6166
Dircct Rcprerentativc of Orcaon end l\luhingtoa Millr
Your Home is zahere you house your loaed, ones cLnd, entvrtain your friend,s. Surely it should be mod,ern.
Distinctive features of this charming semi-colonial bungalow home are reflected in the roof detail, corner porch and rose trellis. The mahogany trimmed windows produce a pleasing contrast to the white walls and moss-green stained shingled roof.
The compact and conveniently arranged rooms ofier you a selection to choose from and this home assures you one of the most practical, economical and attractive plans ever created.
Pdge 3
THIS IS A FACSIMILE OF A PAGE TAKEN FROM OUR I924 PLAN BOOK WHICH WE FURNISH IN ANY QUANTITIES DESIRED TO OUR SERVICE SUBSCRIBERS WITH THEIR NAME ON BOTH FRONT AND BACK COVER AT PRICES WHICH MAKE THEM THE MOST INEXPENSIVE CREATIVE AND PRODUCTIVE ADVERTISING YOU CAN DO.
WRITE US FOR SAMPLES AND PRICES.
gray Spanish moss. Moss will also be observed as entwined about the posts and arranged as a border for the plne.
A particularly clever feature has been worked out in the sign "Pickering'." This is made of pine cones sawed into and tipped r,r'ith silver paint in the center, a feature which added a brilliant note to the sign itself. The roof of the booth is made of green pine saplings covered with long leaf pine straw. the latter also being used as a floor covering within the booth.
This display occupied the time honored position in the Kansas City Convention Hall which it has held from the first of these exhibits, begun almost twenty years ago:
The following letter has been received by several of the lumber firms of California of latg. If anyone knows anything concerning the young man, it would be well to communicate that fact to his father:
The photograph above shows the very attractive display booth installed by the W. R. Pickerinig Lumber Company, at the Southwestern Lumbermens Association Convention. held at Kansas City, in February.
This is perhaps one of the most attractive displays of its kind that has been seen in any of the meetings where displays were given. The- post-s -as. shou'n in the.photogra-ph are genuine green pine logs left in the bark while the sides and back of the booth have been lined with pine slabs in the natural. To further carry out the real spirit of the south. the cracks between the slabs were "chinked" with
"If it be possible will you make inquiry as to whether my son, Douglas Woolverton, has been hurt of killed at any of your lumber camps ? Anything you can dq will be appreciated by his father, Chas. Woolverton, Wills Point, Texas."
Mr. J. Elmer Brown, formerly conhected with the wholesale department of the Hammond Lumber Companv Los Angeles, is now with the Oregon Lumber Agency, in Los Angeles, in the sales department.
Madison, Wis.:-Mr. Edward P. Ivory of the section of Industrial Investigations of the Forest Products Laboratory is leaving the Forest Service March 1 to become associated with the California White and Sugar Pine Manufacturers' Association with head quarters in San Francisco.
Mr. Ivory has been with the laboratory since September. 1921, duing which time he has been engaged in lumber standardization activities, and in their interest has travelled to every part of the United States. He is one of the authors of the Department of Agriculture Circular on standardization of yard lumber which formed the basis of the standard grades recently adopted by the industry. He rvas the laboratory's technical representative at the standardization conferences preceding the agreement.
Mr. Ivory attended Purdue University and is a graduate of the New York State College of Forestry at Syracuse. He spent two and one-half years in the army as officer in the Field Artillery, and has been employed in Bogalusa, T-ouisiana, by the Great Southern Lumber Company as Chief inspect-or of grades, in New York City by the Close
Lumber Corporation as salesman and lumber buyer, and in Orange, Nerv Jersey in the Thomas A. Edison Laboratories. Mr., Ivory's new work will be in the nature of trade extension.
At the regular weekly meeting of the San Francisco Ad Club held at the Palace Hotel on February 27, Jack Dionne publisher of the "California Lumber Merchant" addressed the gathering on "Advertising in the Lumber Trade Jour- nals." He told his audience that the progressive retail lumber dealer of today not only sells lumber but are merchandizers of all other building materials that are essential in home construction. Speaking of trade journal advertising, he said that in his trn'enty years experience with trade journalism the lumbermen of the country have rnade rvonderful progresi in advertising their products. He also spoke of the local advertising that was being carried oh by the retail dealers of the state and the rvonderful work they were accomplishing in creating the building of homes. The meeting was largely attended, there being about 30O present at the luncheon.
Rod Hendrickson, the well known San Francisco wholesaler, has just returned from the Yosemite where he spent a felv days on a pleasure trip. He u,as accompanied by Mrs. Hendrickson on the trip. They made the trip to Merced by automobile and then traveled by trdih into Yosemite. On their arrival at Yosemite they met a parttof their friends from San Francisco and he reports tl-rat thev all had a wonderful time rvhile in the mbuntains.
There are still a whole. lot of lumber offices that we burnp into in our rounds, that have as yet failed to learn the first big thought in selling: they haven't FRIENDLY placis of business.
How about yours ?
Ifave you ever taken inventory to see whether or not there is a barrier of red tape, inattention, stiltedness, listlessness, or what not, that makes the person who comes in feel that he has a barrier to get through to get in?
If thire IS, get rid of it. It is hurting your business. It can't help hurting your business. If your business depends to an/ reasonable degree on the good will of your fellow meh, then make it easy for your fellows to get into your place of business, and to reach YOU, and the other people in the institution rvhom they may desire to see.
There are still a lot of rnen in the world who are possessed of the insane idea that difficu'lty of apgroach is the sign of the BIG man. IT nSN'T. It's the sign of the counterfeit big man. The business world is heavy-burdened with these twenty two caliber guys who are always "in conference," or some other stilted excGse. And the business world doesn't approve.
Run a friendly place of business. Have 'sorneone who knows how to smile, to show a friendfur and intelligent interest, etc., meet the people who come into your place of business. Make them feel at home. The fect is they are probably flattering you by wanting to talk to you. r
The business man today who prides himself on the fact that he is hard to get at in his own office, is first cousin to the guy that carries a cane; HE'S BOUND TO BE WEAK IN ONE END OR THE OTHE
From the Hourc of Quick SbiemcntrLet the building material men create an instrumentality for selling their commodities to home-builders on the instalment plan, is the novel suggestion laid before the recent convention of the Ohio Lumber Retailers Association by Theodore F. Laist, architectural advisor of the National Lumber Manufacturers Association. The suggestion made such a f'hit".that a committee was appointed to deal with it and given authority to bring it before other associations with a view to making it a national ehterprise
Mr. Laist'in efiect proposes a new and seemingly econbmical way of financing the second mortgage, which if it should be put into operation would eliminate a large part of the additional cost that mosf present deferred-payment plans impose oh home-builders who have ngt enough cas' to make up the difference betrveen a first-mortg4ge amount and the cost bf thb house and lot. The suggestion was offered to the lumber dealers as a means of increasing their sales.
Washington,.'Mar. 3.-It was learned today that three more units of the great western yellow pine forests of the Klamath Indians in Southern Oregon, aggregating about 900,000,000 feet, have been offered for sale by the Forestry Branch of the Indiah service, Departmeni of Interioi. These are the Squaw Flat unit, containing 275,000,000 feet; the Trout Creek unit, of 100,000,000 feet, and the Long Prarie unit, with nearly 500,000,000 feet.
Catholic school erected in 18/0 oow being dkmantled for its sound Rcdanood ltmber.
E IFTY-THREE years ago Father Henneberry l' built this Catholic school for boys at Alton, California. lt ig now being torn down for [he Redwood lumber it contains.
CHARLES
Charles R. Wilson, Jr., formerly assistant to J. Walter Kelly sales manager of Chas. R, McCormick & Co., is now representing the company in the San Francisco Ray District and is calling on the industrial trade. Mr. Wilson has been connected with Chas. R. McCormick & Co. for over ten years and during that period he has been connected with their mill operations at St. Helens, Oregon and the company's San Francisco office. He has also had considerable experience in the company's Engineering Department and is well equipped to carry on the work of ,his new position. "Charlie," as he is best known by his lumbermen friends, is extremely popular among the Bay District lumberrnen, he is an enthusiastic lumberman and piays an excellent game of golf.
Choice Air-Dried Uppere
Green Clears and Commons
Rail and Cargo Shipments
E.
16 California Street San Franciseo
Yex4 and
C horactcrktic residence using Redwooil(Continued frrrm Fage 18)
adjoining the mills. The building will be 310 feet long bv 194 feet wide. Its two smoke stacks will be of reinforced concrete, 300 feet high, with a ZL-foot inside diameter at the top.
Shipping facilities for the plant include a dock on the Columbia River. This dock will have a berthing length of 1,400 feet and will be 350 feet rvide. It is the heaviest type of dock construction, being designed to carry a weight of 1,000 pounds to the square foot. Shipside and inshore railroad tracks will be provided. Traveling electric crahes, 50 feet in height and having an over-reach or rvorking radius of 100 feet, will handle all the lumber as it is received from the mills and will also serve vessels at the docks. The dock will have a storage capacity of several million feet of lumber and will accommodate four 12,000 ton vessels at a time, which are the largest vessels no'iv making this harobr a port of call.
A large number of rvorkmen will be emp'oyed in the Long-Bell plants and lumber rvill be turned out in vast ouantities.
Mr. Lloyd A. Fry, Vice-President of the Richardson Company, large manufacturers of roofing products, with plants at Lockland, Ohio, Melrose Park, Chicago, and New Orleans, has been in California for the past two weeks, on a combined pleasure and business trip.
Mr. Fry lvill remain on the coast for some time, looking over the general conditions in this territory.
He is accompanied by Mrs. Fry, and their six year o'd son, Lloyd, Junior.
Sah Francisco, March 4, 1924
MR. J. E. MARTIN, "The California'Lumber l\1lerchant"
San Francisco, Cal.
Dear Sir:
It is said that "History repeats itself." So the present slump in lumber prices it but an echo of "the days of old,lhe days of -Gold'and the days of '49."
In-Merwin's Life of Bret Harte I recently came across this paragraph about prices in San Francisco:
"I; Juiy, tg49 tumbir sold at the enormous rate of five hundred dollars a thousand feet,-fifty times the New England price; but in the'following Spring, immense shipments having arrived, it brought scarcely enopgh to pay the freight bills."
How much that sounds like the accounts of todays random unsold shipments which have broken the back of our market. One wonders whether after all Brother Bryan is u'rong in his opposition to the theory of evolution, at least as regards progress in the lirmber trade. Ahd note horv farniliar this paragraph
SCClTlS:
"At San Francisco, in September 1850, bricklayers receivipg twelve dollars a day struck for fourteen dollars and received the increase. The wages of carpenters l'aried from twelve to trventy dollars a dayi'
But of course, values are relative' as we realize when we note that about that time California'was dependent on the East for supplies, and the menu of a breakfast for two at Sacramento was as follows:
The last item rvould make a modern bootlegger blush with shame or envy.
Yours truly,
FRANK W. TROWERB. E. Bryan, sales manager and secretary of the Strable Hardwood Company, Oakland, has returned from a month's trip to Honolulu., Mr. Bryan stated that he enjoyed his'tiip on the island very much and saw many interesting things but remarked "I will take California for mine." lle rvas accompanied by Mrs. Bryan on the trip.
O' H. Ban. Snatft,SantaAna
Albcd A, Frcd, Snttft, San Dtcgo
C. H. Gifcn, h. Snatft, Santa Cruz
C. E, Plcst, Smth,Watwd
H L. Rqcnhtg, Snorh, Ina Angcbl
H. E, Vcfile, Smtft, Ftmo
A B, IUutcll, Snatft,Sn Frncta
D, A. Willlaw4Srutft, Sacrcmato
The l-os Angeles lumbermen, both wholesale, retail and mill men, under the auspices of the Los Angeles Hoo Hoo Club, are to again cross clubs, at a Golf Tournament and $a-g D1n1er Affair, at the California Country Club, on Friday, March 21st.
This is the fourth tournament to be staged by this crowd, the three former days having proven-such -grand successes, it was decided to hold the coming one a little ahead of some time in May, when it rvas to have been arranged.
I_t promises to be a brilliant afr.air, with a good turnout, and the Committee Chairman, F. M. Connell/is putting in some good hard work to put it across. He has issued a special invitation to all visiting lumbermen to attend. There will be 18 holes in the morning, this play to start promptly at 9 A. M., and the afternoon play will itate at l. There will be a grand stag dinner and entertainment starting at 6 P. M. Reservati6ns should be made through 1\{r. Connelly, at 9I4 South Main St., Los Angeles.
_
The Vicegerant Snark of Hoo Hoo, in Los Angeles, H. T... Rosenberg, has appointed a general commit-tee, and three sub-committees to attend to the details, and it is predicted that the registrations will be far in excess of the former events.
The committee in charge of the arrangemehis is .o-posed of : F, M. Connelly, A.R.Maule, H. V. Hanson, A. B_. Rice, J. C. Orvens, Cliff Bergstrom, Robt. Forgie, L. M. Meyer, L. M. Rosenberg, J. E.-Llo1'd-Jones, T. B. Hatton, F. M. Slade, A. L. Hoover and E. D" Tennant, all good men and true, and without exception golfers of no mean ability.
The_Handigap Committee is heacled bv L. M. Rosenberg. with F. M-. Slade, Cliff Bergstrom and A. L. Hoover to assist him, and the entertainment is in the capable hands qf J., n. Lloyd-Jones with assistants, E. D. Tennant, Robt. Forgie, J. C. Owens and L. M. Meyer.
A. R. Maule is to head the committee to provide and 3y1ld the string of prizes. F{e will be helped out by H. V. Hanson, A. B. Rice and T. B. Hatton.
At the record-breaking Concatenation held at Venice, Tuesday, February 19th, another use for Whitney Green Cord Flooring was found. Mr. Russell Hawkins. well known president of this company, upon finding himself unable to attend the Concat wired their represeitative in Southern California, Mr. B. W. Bookstavef who was also in charge of the initiation of the Kittens at the Concat. to the effect that while he regretted exceedingly his inabiiity t9 be_ present. and lend assistance to such a large clasi, that he would endeavor to make up for this by-sendine something that would be of assistance in conducting thi Kittens into the realms of Hoo-Hbo land.
. The surprise consisted of 100 pieces of Whitney Floor- ing cut into- paddles and same were usecl to speed up the Kittens in the initiation, much to their discomforturi but much to the delight of the spectators.
GOLF TOURNAMENT and STAG SMOKER
FRIDAY, MARCH 2tst
Morning PIay 9 AM. ' Dinner and Entertainrent 6 p. M. COME OUT ANID COMPETE FOR ONE OF THE PRIZES
Dit$et and enterl:ainment only $2.OO
Ticketr including gre€n fee, lunch, dino"r $S.OO
Meil tLe encloaed card NOW to F. M. CONNELLY, 9l,l S. Main St. Lor Angcler
Play I P.M.
The San Francisco Hoo-Hoo Club No. 9 broke all records for attendance at its meeting held at the Palace Hotel on February 28, when over 100 turned out for the luncheon.
President R. A. Hiscox presided at the meeting and made an interesting report on the Los Angeles Concat held at Venice on thE evlning of February 19 when-th-e-y in-itiated 171 Kittens and madi 23 re-instatemerrts. F. W. Wilson, of the Fletcher-Frambes Lumber Co., Los Angeles and who was influential in signing up 65 Kittens for the Los Angeles Concat, was presenf and -wa-s-.introduced to the Clul by President Hiscox. D. A. Williamson, vicegerent snark of the Sacramento District was present at the meetinE and told of the plans that lvere under way for a large co"ncat to be staged-under the Big Redwoods on May 10' Ed. Garland of the Chas. R. McCormick Lumber Co., was the winner of the attendance prize.
After the business session, President Hiscox turned the meeting over to A. J. (Gus) Russell of the Santa Fe Lumber Co], who 'rvas the'chairman of the day. He read the following telegrarn that rvas enthusiastically received by the Club members:
Briar Clifi Lodge New York 27 1030, '
A. T. Russell, CJre Santa Fe Lumber Co., 16 California St. San Francisco. California.
Having apparently been cut off free subscription list .of Tack Dioine's subsidized trade journal suggest you put him -on record today as to whether his action base4 on--Py Hibernian antetedehts and his afifiliation with Ku Klux KIan. Stop. My best wishes to Hoo-Hoo friends and sympathy also at having to listen to you and bullet headed
Bear Cat from Texas. Stop. Yours for wooden shingles or what You have'
PETER B. KYNE.
Mr. Russell with a few well chosen remarks then introduced Jack Dionne, the publisher of the "California Lumber Merchant" as the speakgr of the day.
Jack Dionne in his usual forceful and eloquent manner mide an excellent address on Hoo-Hoo and what it meant to the lumber industry; he spoke of the activities of the various Hoo-Hoo Clubs that he has visited throughout the country and ll'hat they have done to keep up interest in the Order. He said that in the old days, the lumbermen gathered only at Concatenations which in some instances were only held at long intervals, but that the Hoo-Hoo Clubs with their weekly and bi-rn'eekly meetings was just rvhat the Order needed to keep up the required active interest.
He told of the part that Hoo-Hoo in the state of California has taken in elevating the Order to its present high standard and he paid a beautiful tribute to Frank Trower and R. A. Hiscox of San Francisco Past Snarks of the IJniverse, and Parson Simpkin of Santa Monica, for their faithful work for Hoo-Hoo.
In closing his address he stated that all lumbermen should take pride in the fact that they are connected with the lumber industry; that they should assume sort of a, steward-ship in matters pertaining to the industry in their communities and not feel that they were simply selling boards and plank but by using the proper vision in their lumber merchandising convert these raw materials into homes.
You can bank on this-Pioneer Roofings and Shin$les always $ive perfect satisfaction.
The San Diego Hoo-Hoo District, under the leadership of Mr. A. A. Frost, of the San Diego Lumber Company, held a rousing Concatenation on the night of the lst, at the Maryland Hotel. Fttrteen weakeyed Kittens were told of the glories and benefits of the Order, and were made to see.
About fifty of the faithful, including several guests from Los Ange'es. gathered at the board at seven P.nr wittr Snart< Frost in the chair, as master of ceremonies. Some verv fine vocal and instrumental music was enjoyed, and the Snark called on three of the guests for some remarks.
every eligible man in their district, and that they intend keeping their percentage at this mark.
F. W. Hawman.....Glacron Planing MilI
The-Nine aid ttre ritual work in a very fine manner' Snark Frost, assisted bY the eight men who make up this efficient team. put t\. applicants through their paces in a manner that suggested iuggested much preparation and hard wo-rk. The Nine is comPosed of :
F. Szalinrki... .., Glarson Planing Mill
R. C. Fegan.....Srn Dicgo Planing MiU
H. B. Miller..,...San Diego Planing Mill
J. W. Cooley.......Frort Hardwood Co.
H. T. Mothrop.... ....City Lumber Co.
R. D. Whitron......Hillcrert Lumber Co.
W. H. Rabeahl.Ocean Beach Lurnber Co.
J. C. Dionne, publisher of "The California Lumber X{erchant" talked for a ferv minutes, first giving the boYs some of his good nigger yarns. and then going into the subject of HooHoo. His talk was directed especially at the Kittens, he told them of what they could expect to gain frorn their membership, and also of 'rvhat was being done by the various HooHoo Clubs throughout the countrY, Flovd A. Dernier. of the Lumbermens Service Association responded rvith a few words, and Mr. Phil R. Hart, of "The California Lurnber Merchant," rvas introduced.
J. F. Sage. .....City Lumber Co.
G. F. Kerfoot..Lemon Grovc Lumbe,r Co.
A. E. Grigcby ..Klicka Lumber Co.
R. A. Rierrall Ctrar. R. McCbrmicl & Co.
E. Klicka. .Klicka Lunber Co.
O. G. Gray. 'Diric Lumber Co.
After these ceremonies the rooms was cleared away, for the initiation. Fourteen of San Diego's representative lumbermen had filed application for membership, and there rvas one reinstatement applicant.
San Diego boasts a 100 per cent membership in- their city, claiming that they have secured the membership of
That is what the Hoo-Hoo boys in the Los Angeles District are calling qne of their nlembers' a man, who has sained the retlutalion in the last trvo years, of lleing the iiardest rvorking man in the Order, and rvho cheerfully ancl willingly puts his rvhole heart into the interests of Hoo-Hoo.
It can be no otl.rer than one J. NI. Chase, of the Orvens Parks l-umber Company, l,os Angeles retailers. Jim, .or |irnmie as he is called by most of the fellows, acts as sales inanager of this large institution, and besicles being kno'rvn as a liard rvorking issociation man, also has the reputation of being one of the keenest and most progressive- sale-'s executives in the southrvest. FIe has been identified rvith the lumber business practically all oi his business life. having entered the game in his home state of Iol'va' ancl after irigrating to California l-re'held a resp_onsible position with thJ Hammond Lumber Company, at Los Angeles. in the sales department. IIe joined the Orvens Parks Lumller Company rvhen it rvas formed not so long ago.
There is probably not a man in l-os Angeles who kno'ivs more of his-fellow lumbermen, and u'ho is more universally liked, not alone for his willingness to serve l{oo-Hoo. brtt also for his wonderful friendly persona'ity and friend making ability. This in spite of the fact that Jim is the official
Snark .....A. A. Frost
Sr. Hoo-Hoo.........\Ar. J. Glasson
Tr. Hoo-Hoo. ... HarrY Clark
Bojum ....W. J. McDedmott
Scrivenoter G. F. Hufi
Custocation ....Herb Sullivan
Arcanoper ..Bob Reed
Gurdon .Jo. Restine
Iabberwock ....Knute Rinde - They performed nobly.. The ritual was carried through with a snaP, and at the same time rvith a seriousness that was very impressive. The Senior Hoo-Hoo, W. J. "Billy" Glasson, and the Junior, Harry Clark, are deserving of special mention. Harry is a fine man for his place. His ritual rvork rvas given just right, and when it came time for him to put the youthful aspirants through their final paces, he had the entire gathering rolled in laughter with their antics. One nerv stunt after another rvas pulled on the poor unfortunates, Harry keeping them corning and going, so that there wasn't a dull moment.
The San Diego Hoo-Hoo Club was the first to be organized, and the members are mighty proud of the succes's that they have had.
fine collector at the Hoo-Hoo luncheons, rvhere he officiates each Thursday, passing the plate and nicking the boys for dimes and quarters, to srvell the Charity Fund.
At the last Concatenation, when 171 Kittens were shorvn the light, Jim was prominently displayed at the front door of thJ Ship Cafe, collecting tickets, pinning badges on- the Kittens, giving general directions, and performing a h-ost of other dutiei, all of course helping to make that affair tl.re wonderful success that it u'as.
If vou are a Hoo-Hoo, or if you are to llecome a member, vou ivill some day meet this fine fellow, because whenev€r and rvherever Hbo-Hoo is, there you will find Jimmie Chase, rvorking on several committees, 'ivorking hard, ancl having the time of his life doing it'
Past Snark of the Universe, E. D. Tennant, SecretaryManager of the Los Angeles District Lumbermens Club, acted as chairman at the Los Angeles Hoo Hoo Club Inncheon on Thursday, March 6th.
Mr. Tennant in acknolvledging the introduction by Snark Rosenberg, made a very fitting talk to the boys, about the recent record Concatenation, and on the past and present of the order. FIe then introduced Mr. Maynard McFee, of the McFee Pipe & Supply Company, of Los Angeles. This gentleman is a past president of the- Los.Ange-les Cham6er of Commerce, and.has for years been identified
(Continued on Page 57.)
For 18 Yean
For interior trim and cabinet worL it canaot be rurpareed-Inrurer beauty, perrnanencq and durability{o:tr very littlc morc than roft wooda-We own and operate our millr in the Philippinc Irlandr ofrering the dealer a dependable rupply.
BAGAC ir an idenl imported hardwood and ir erpecially adapted for automobile bodicr, boat buildingr Gon3truction work, etc.
Scrttlc OEcc rnd Yerd-9rn Francirco Orklend Lor An3clcr
Manufaclured from
has long been known for the beautiful finished floors it makes.
Color and texture manufactured with Oak Flooring it is
are exceptionally uniform and when proper care it makes the very finest possible to produce.
is most carefully manufactured from this Oak and makes a finished floor which cannot be excelled. All flooring lumber is cut to size while green and great care is taken in drying, selecting and grading.
Moisture content is carefully gauged and every precaution taken to reduce cupping and buckling to a minimum. We will be glad to send samplee to interested dealers.
W'est Coast Representative
W.M. BEEBE
Pacific Coast Dstributor
259 First National Bank Bldg. San Fnncfuco, Calif.
SUPERIOR OAK FLOORING CO. Hclcoa, Ark.
.CHICKASAW BRAND'' OAK FLOORING
har been e rtandard of Grade--Quality-Manuf acture
Manufactured' Bv
Memphis Hardwood
Floori ng Go. Memphis, Tenn.
And Distributed By
E. M. SLATTERY
Lynwood, Cal.
GEO. C. CORNITIUS
Ancr. NatL Bank Bldg. San Francbco
SAMUEL R. NORTON
Hcory Bldg. Portland
Our large and diversified stoch enables us to give unusual service even on the most varied and difficult orders.
(Continued from Page 55.)
with various civic and municiDal mo.r'ements of the citv. He spoke very entertainingly tn the history of Los Angeles. of California's grorvth and advancement from the old pueblo days. He was well receivecl.
Before turning the meeting over the chairman of the day, Snark Rosenberg notified the members that he had appointed a new "Collector of Internal Revenue," in the person of one H. F. Bol'i'les, of the Long Bell Lumber Company. This fine collecting job has been held by Jim Chase for over a year, and.Jim's resignation was received rvith a sigh of relief from a bunch of the boys that had been his victim. Bor.vles got away to a good start, making a record collection for the day.
The Snark read a letter from l{enry Isherr'vood, congratulating the l-os Angeles District on their last Concatenation.
The meeting adjourned at 1:30.
San Diego has a scandal, and a m1,stery.
On the night of March lst. rvhen Snark Al Frost and his trusty Nine did considerable harm and damage to a group of fourteen Kittens, at the Nlaryland Hotel, Frecl Hamilton had been anticipated at the n.reeting a little early, in order to sit at the right hand of the Snark, accepting the honor due him as the first and only Past Snark of that District.
The dinner was called for seven P. I\[., and it was with much reluctance that Al gave the order to begin when seven fifteen came and Fred had not shown his face,
He arrived about eight o:clock, bringing in tow three characters from Los Angeles, Floyd Dernier, Jack Dionne and Phil Hart. Fred made a weak and very unsatisfactorv explanation to the Chair, saying that he had had consider-
able trouble rvith the lights on his car, that he had had to stop twice to fix them, once of his own violition, and thd second time at the request of a uniformed gentleman whd seemed to have considerable authority concerning the operating of automobiles on the highu'ay, without proper head lights.
For the benefit of Fred's doubting friends in San Diego, and elsewhere, here is the low-down in the case.
This genial gentleman, hearing that San Diego was to be honored by the three aforementioned Los Angeleans, took it upon himself to drive out and meet them, and show them the rn'ondrous beauties of San Diego. In his high powered Studebaker as a rubberneck wagon, he gave these men a very pleasant hour or so, and of course finding themselves near the International Line, about dark, they decided that they should make a short tour into the other country. This excursion took a little more time than had been anticipated, (there is so much to see at Tia Juana), and when they started toward San Diego, the lights on Fied's cars, refused to function. This part of his story was true. Four good men worked, and worked hard, to repair the damage. They used rnuch muscular power, besides a very choice line of language. Fred plainly showed his lack of knowledge of head lights, but he is without a leader among men, as an orator. His address to the reluctant lights was a gem, and should have been preserved.
As said before they arrived at the meeting about eight, no worse for their experience, except suffering the caustic remarks from some of the boys who doullted the tale.
The G. W. Winnor Lumber Company will open at Owensmouth, some time in April, on Deering Avenue.
The new company has been forrired by Mr. G. W. Winnor, who has been in the lumber business for some time, in Minnesota and No. Dakota.
With a grand total of $492,449,908 in building permits issued during 1923 in fifty-four cities of the Pacific Coast States, an increase of more than' thirty-eight per cent in building activities was shown for the year just ended over the total figures of these cities for 1922, says "The Architect and Engineer."
Utah, with four cities reporting, showed the greatest relative annual gain-fifty-three per cent-while California with thirty-five cities reporting, came second with a gain of forty-two per cent, over 1922. Washington gained twenty per cent, Oregon seventeen per cent and Arizona fourteen per cent over the previous year. Annual gains of the larger cities are: Los Angeles, fifty-six per cent; San Francisco, three per cent; Portland, eleven per cent; Seattle, sixteen per cent; Salt Lake City, thirty-four per cent; Long Beach, sixty-eight per cent; Oakland, twelve per cent, and Sah Diego, twenty-one per cent. California's total, $414,887,500 is eighty-four per cent of the whole. Of the first twenty-five cities in the United States showing greatest volume of permits during the year 1923, six cities are lo'cated on the Pacific Coast.
BUILDING PERNTITS
.ALIF'RNIA
J. V. O'Donnell, forrnerly of Bonner, Montana, is now associated with Chas. R. McCormick & Co. and is acting as assistant to sales manager, J. Walter Kelly. Mr. O'Donnell has been associated with the lurnber business for a good many years and prior to his coming to San Francisco, he was with the lumber department of the Anaconda Copper Company.
A VAGARY, By
Without us this town would be the worst on earth;
Without us your home would be unbearable;
Without us cities would become hateful, villages offensive, and the dwell'ings of men w,ould make them turn away;
Without us the very chair you sit upon, the tables in your house, the floors beneath your feet, would be impossible;
Without us your eyes would weary of the world; your senses would rebel;
Without us life, and life's surroundings, would grow dull, uninteresting;
Without us 'homes and much that makes them what they are would soon decay;
Without us stores would lose attractiveness, lose trade, lose heart;
Without us great industries would perish;
Phones
292812-292815
Domestic Wooils
ASH
BASSWOOD
BEECH BIRCH
TENNESSEE RED CEDAR
CHBRRY
SOUTHERN RED GUM
HICKORY
HOLLY
MAGNOLIA
MAPLE PLAIN OAK
QUARTERED
Wrn Clendenin
Without us thousands; yea tens of thousands would be out of work;
Without us the seasons themselves would change, and spring would come no more;
Without us you could not read this journal, and th,is journal itself would ,cease to be, and you yourself would lose all interest in its work and yours;
Without us this world would go back and not forward; down and n,ot up;
Without us the inspiration of betterment and improvement would die down and drone and cease; the bright and the beautiful, the clean and the wholesome, would lose their very souls-for that is what we are !
We are
PAINT AND VARNISH t
All Hardwoods White and Sugar
Foreign Wooils
SPANISH CEDAR
EBONY
SPOTTED GUM
IRONBARK
JENISERO
HAWAIIAN KOA
The finest pfizelife offers is the opportunity to devote ourselYes to a business we love.
Chicago, March 3.-The Northern Hemlock and Hardrvood Manufacturers Association, at its annual meeting, acting in response to suggestion of the Secretary of Commerce contained in a letter to that association, appointecl a committee to co-operate with the Central Committee on Lumber Standards to consider the problem of hardwood lumber standardization. A similar committee was later appointed by the Michigan Hardrvood Manufacturers Association. The chairman of the Central Committee on T.umber Standards, Mr. John \A/. Blodgett, called an informal meeting of representatives of these trvo associations together rvith representatives of hardrvood lumber consumers to meet in Chicago, Friday, February 22, 1924, Congress Hotel. This meeting was called at the request of the committees representing .the hardrvood manufacturers of Wisconsin and Michigan, and at the request of the Association of Wood Using Industries, through Mr. E. E. Parsonage, its representative on the Central Committee on Lumber Standards.
A brief informal statement, concurred in by those present, was made by the chairman of the purpose, of the conference, i.e. to make to the Central Committee on Lumber Standards suggestions in behalf of the hardwood manufacturing and consuming interests present, ways and means of formulating suitable hardrvood lumber standards.
The conference was of the opinion that under the authority of the Central Committee on Lumber Standards, as now constituted, a rvorking organization to investigate the prob-
lem of hardrvood factory lumber standards should be separate from the similar committee which for fifteen months has considered yard lumber standards. Recognition was given to the separateness of basic hardwood problems from those of softwood yard lumber.
It was recognized that all interests, whether producihg or consuming as affecting the consumption of hardwood in this country, are affected favorably by standards that rvill have for their purpose the marketing of the maximum footage of commercial lumber as it comes from the log.
Upon invitation, Mr. A. T. Upson, representing the Forest Products Laboratory, U. S. Department of Agriculture, Madison, Wisconsin, outlined the progress made toward the completion of the laboratory's comprehensive investiga- tion of hardwood production and consumption requirements,, He reported that the laboratory, during the past year or more, has been investigating, with a force of approximately eight men, the facts regarding both production and consumption of hardwoods; that within a few weeks the investigation will have covered industries representing 85 per cent of hardwood lumber consumption, as well as the manufacturing requirements in all important regions. Those present were of the opinion that the facts developed by the laboratory's investigation should constitute the basis of the investigations to be further conducted by the Central Committee on Lumber Standards.
(Continued on Page 62.)
Tell housezaiaes how clothes-closets are bctter than cedar c I'r e s s-wh e n lin e d wit h B ru c e,, C e d,a' I in e."
Women know the value of cedar wood as a precaution. against moths.
THE HOME OF
MAPLE, BEECH, BIRCH and OAK HARDWOOD FLOORING
-l(X kindr 3/6" apJl 13/16"-
Where mcn make an art of a trad*wbcre thc hisbect degrue of cxellence ir thc only ctandlrd toleratd-wherc lt ls an honor and dirtinction to prodwe bettcr tban the ugurl quality of Flooring.
L. C. L or CARLOT SHIPMENTS
SOLD TO DEALERS ONLY
GRAND RAPIDS, MICH.
ttThc Homc of SLillcd TVoodworlcrr"
Here at .last is ideal.-storage, combined r-ith order and convenience. I hese ,acts will interest every owner in your vicinity. Bruce.'(Ceda'line." manufactured from kiln-dried imres"ee aro- matic red cedar, makes every closet as effective as a cedar chest. because the strips are side and end-matched, provid- ing a tight dust-proof closet, and much more convenient, avoiding mussing. No extra room is taken up in the. house, yet there is the storage space of many chests.
Any article wanted can be e3sily {cund and removed without disturbing remainder, Shelves, drawers and small compartments may be made from cedar lumber for linens and blankets.
"Ceda'line" may'be installed in very little time over the lath and plaster of closets already built. Don't overlook the oppor- tunity, while supplying "Ceda'line," - of selling ft" Bruce oak to re-cover the old floors.
(Continued from Page 61.)
A resolution was presented by Mr. Wm. B. Baker, seconded by Mr. R. K. Merrill, as follows:
"RESOLVED, That a committee of three be appointed, to formulate a plan for the representation of all interests having to do rvith the production and consumption oi hardwood.lumber, to be submitted as the recommendation of this conference to the Central Committee on Lumber Standards." After discussion this resolution was adopted unanimously.
In accord with the views of those present at the conference, this committee made the following recommendations which have been submitted to the Central Committee on Lumber Standards:
1. That the Central Committee on Lumber Standards republish its purpose to give consideration to the standardizatio;n of grading rules for hardwood lumber, such rules to be so formulated as to promotq maximum economy in ' production and consumption and to increase the recovery of marketable products from hardwood logs.
2. That a Hardwood Consulting Committee be established, and that on this committee be represented all organized interests connected with the production and consumption of hardwood lumber.
3. That representation on such Consulting Committee include, among others, the following manufacturing, distributing, and consuming interests :
Automobile Industry
Furniture and Allied Manufacturers
Box Manufacturers
Farm Equipment Manufacturers
Wood Turners
Railroads
Flooring Manufacturers
Hardwood Lumber Manufacturers
Hardwood Lumber Wholesalers
In All Stocl Sizcr
QUARTERED RED GUM
UNSELECTED GUM
QUARTERED OAK
PLAIN OAK
BIRCH ELM
BASSWOOD WALNUT
TOBASCO TAAHOCANY
BATAAN M^AHOGANY
DUALT
OREGON PINE
Further that the committee thus constituted be given by the Central Committee authority to extend its membership to include such additional interests as may later be found desirable.
4. That the Consulting Committee thus constituted act exclusively under the authority of, and be responsible to, the Central Committee on Lumber Standards as now constituted.
5. That the basis of the consideration by this committee of hardwood standards be the findings of fact by the Forest Products Laboratorv.
6. That action by th6 Central Committee in the direction of organizing a Consulting Committee for the consideration of hardwood lumber standards be taken promptly.
J. C. Ferger, manager of the Srvastika Lumber Company, Fresno, spent a few days in San Francisco last week attending to business matters. He also checked in to see many of his lumber friends and to get some of the latest developtrents on the lumber market.
REDWOOD LUMBER
Articles of incorporation by the Redwood Lumber Nevada.
The authorized capital is
CORPORATION FORMED
have been filed at Santa Cruz, Corporation, of Carson City, $500,000.m
Our Particular Specialty!!!
The mort wondcrful wood that the Philippiner Produce
The only way to make friends is to be one.
Eaery paragratk of the following letter is interesting, to both mill men and the retailers. It was zwitten just last weeh, by one of the large'California wholesalers.
Gentlemen:
We have received several requests from our Agcncies as to conditions existing in Southern California, bolh from a standpoint of present prices, but also supply and demand conditiotrs, togethcr with prospects for the future, so lre have decided to write all Mills with whom we are doing business, in order that they shall know what the exact situation is as far as we arc able to inform you.
In the first place we will give you prices as they today exist. We misht say that in our estimation these prices are about as low as stock will go, unlss an abnormally large amount of unsold stock were pushed in here quickly, under which conditions, of course, there would be no market at all.
The following prices are ex-vessel San Pedro to datc:
stocks on hand. By persuing the above ngures you will see that from a statistical standpoint conditions are made to order. Now, let us go a little deeper into conditions. In the first place'you will find pessimists who will tell you that the new rail rate of 50c from Portland to Los Angeles will reduce to a Large degree the cargo ship- ments. This is absolutely all bunk. The only effect rail shipments will have in the first place will be on worked uppers and thesc have always come in large quantitics regardless of rates. Another thing is that 80Vo of, rail shipments into Southern Calilornia are in mixed cars, something that never did come cargo anyway. In addition to this, there is a ceftain p€fcentage of yards who feel that they are not satisficd with thc way Flooring is handled cargo, therefore prefer to pay more for rail ship- mcnt. Right at thc prcsent time, howcver, cargo shipments of uppers are light, not due to price conditions, but instead to wcather conditions, as a buyer of Flooring cargo at this time of the year is frankly taking his chances of his stock getting damaged by rain, as all cargo uppcrs are reshipped from San Pedro or Redondo in FLAT CARS. never in BOX cars. Thcrefore, to sum up this angle, we will say that cargo shipments of uppers by water will not be reduced 107o by the new rail freight ratc.
staad between the Mills and; thc Retail Yards here.
Last year practically every yard in Southern California did 50Vo more business than they did the year before. But on January lst', when they took their annual inventories they found almostt without exception that thcy had, SOVo more stock than they usually caried. They, thereforg all immediately stoppcd buying to bring this down to normal, awaiting the time when they could take a look at the outlook for 1924. Orders ceasing, what did the Wholcsaler do? He brought in 148,000,000 in January and 100,000,000 was consumed retail in that month. In February he brings in 142,000,000 and the samc amount approximately is consumcd. AND 85% of THAT LUMBER WAS SHIPPED UNSOLD. What happcned? The only thing that could happen, the markct broke bad. In other words on March lst, the yards herc were 50,000,000 ft. additionally ovcrstocked over Jan. lst. This \rould in it clf look to be an extremely unhealthy condition, and would tend to appcar that tpe could not look for any improvemcnt in conditions locally for some time. And still as a matter of fact we fccl that conditions will improvc both from demand and ALSO PRICE within 25 days WHY?
5.50
fsl No. I Fir Lath Wire Tied 5.75 to 6.25
Above prices are sometimes incrgased one dollar per thousand or morc where sold in carload lots.
Every price that we have listed above, we know of sales that have been made at there prices; in fact made a good many of them ourselves.
Now as regards conditions that exist at present. We believe it will be more or lcss interesting to know the building per- mits, and rcceipts for January and Febru1ly, both fot 1923 and 1924 in Los Angeles. Therefore note the following:
Building Permits
January February
1923 ...$11,215,517.00 $12.080,310.00
t924 .. 13,158,526.00 16,083,412.00
Lumber Receipts
January February
You next will find some member of that estimable organization lmown as 'lfhc Royal Knockers of anything pertaining to Southern California," who will tell you in convincing terms, that things are going to Hades in general, that the Bubble is bursting, that thc banks are in a panic, and a whole lot more bunk. Now, only one thing that they tell you is true, and that is, that the banks are drawing in their horns as regards the loaning of money for the furthering of opening up new Real Estate Subdivisions, This is absolutely true and is the greatcst thing that can be done; in fact, it should have bcen done a year ago.
Statistics are available to the effect that there is enough subdivided land already in Southern California for a population of 10,000,000 people. The population is 1,000,000 with an additional floating tourist population steadily of about 200,000 people. Now, what is the use of doing more subdividing. The banks feel there is already plenty of land and too much money being tied up in spec- ulation of Real Estate. Granting that fhis be true, it is therefore very easy to sec that if the banks refuse to loan more money for this purpose, they will have money to loan for other purposes, of which the main one will be the loaning of money for the building of Homes on Tracts already subdivided. This is what interests us, so, in fact, we feel the curtailment of the banks instead of working against the continued building program, will instead increase same.
The cause of this will bc in our estimation as follows:
142,435,000 ft.
t923 .. ttt,2t5,5t7 it l!2,080,310 ft. 1924 r,8,595,500 ft.
Now from a mill's standpoint, what you desire to see is for building permits to increasc here in 1924 over 1923, and from a standpoint of lumber receipts during January and February, granting that this market was overstocked on January lst, 1924, you would prefer that they should bc lower for thcsc two months m ordcr to reducc thc
_ No!" as to Housing conditions. Today Los Angeles is short of Houses, Apartmenti and Flats, also Hotels. ft is almost impos- sible to get into a hotel unlcss you have several days reservation. This would. therefore, tcnd to show that there is no surplrts of buildings at the present time.
We therefore find that from a standpoint oJ conditions, things look very healthi for the retail yard as regards demand. We should next turn to find out how conditions
Our sales for February were approximate- ly 5,000,000 cargo and 1,000,000 rail. Our normal sales are 12,000,000 cargo and 2,00O000 rail. Reason for our declinc was due to fact that we advised our Agenies not to chip into this market, due to prices and also thi fact that the less they shipped the sooner would conditions return to normal and they would be receivers of the benefit. Most of them did this. It was not our desire to quote our sales in anyway, but instead to show that our sales were deliberately reduced, and also to impress the fact that TSEI of our cargo sales were made to five local yards. This was due to the fact that rrhen a market slumps, 75 of the 100 lumber yards in Southern California. namely, the Coirntry yards, quit buying cold. Therefore 25% ol the yards, namely, t\e city yardg have to take up the burden of the Country yards and buy all distress stock that comis in. Inasmuch as we would guess that 6O% ot the lumber used in Southern California is used by the City yards and 407o by the Country yards, you will therefore sei that the City yards by absorbing 30% of this 4O7o consumption of the Couhtry yards. therefore on a weak market take in balf again as much lumbcr as they do at thc best times. Add to this the faot of our frantic efrorts to deliver all orders we have before expiration of time, in order to avoid cancellation. and finally you have a condi- tion of afrairs cxisting that would be considered tough in Hades. Can you wonder that the price slumps?
Now with this condition existins. how will conditions improve, and why sri-ti thev improve within thirty days if Southern Cati- fornia is still overstocked and the stocks keep coming? They will improve simrly bccause of the fact ttrat the very ones wh6
(Continued on Page 64.)
(Continued from Page 63.) cause it to slump so badly, namely the Country Yards, are the ones to bring it back. Having almost unanimously stopped buying at the same time, it therefore naturally comes to pass that they will have to start in buying at the same time. They have heard all these low prices and therefore wish to place all their orders at a low price. The Wholesaler is not interestcd in bringing in these small orders at a low price, as he only vrants to sell what is forced on him, and when their stocks are depleted and therefore badly brokcn, the small yards must have what thcy want. So what do they do? Thcy go to the Big yards and commence drawing on their surplus stocks. The Big Yards think "All the llttle yards are now buying, and pretty quick we will have our surplus reduced so we better get busy and buy ourselves." And they do. And the Mill man hears.that and up goes the price. The little fellow gets excited and buys twice as much as he should, and pretty soon every boat is running, 200,000,000 ft. per month.is coming in and the Mill man and Wholesaler is extremely happy. But they don't stop to realize that actually only 150,000,000 is being consumed all of this time. So in 90 days the market is overstockpd 150,000,000 again, the little yards stop buying and down goes the market. Now this market is going to improve within thirty days. It is going up, not as high as it did last time, for each time it stops on a lower level, but it will go, in our €stimation to around $20.00 Mill fcir Common random Milledi and $19.00 rough.. Now when it gets up there will it stay there, and if it stays there, for how long, and if it does not, whose fault u/ill it be. , This will no doubt secm far fetched, but we feel it is absolutely up to the Mills
You know Filron
Clothes are the-BEST outdoor clothel rnade!
themselves as to what happcns, for you arc the only ones who will be able to control snmc. The only way we believe you can do this is to curtail operationg, until such a time comes, that you have a steady market for all you cut.
According to such statistics as we are able to secure from the Northwcst, wc find that the demand for Japan, Australia and the lWest Coast is light, while the rail trade seems to be consuming around 1800 cars per week which would seem pretty good. It is also stated that notwithstanding the lack of demand from other markets, the Mills are still cutting 23qo 6 25Vo above normal. If this continues thcre will be a big surplus and a large amount of it come to California.
Now to sum up the situation. Today there is coming in to Southern California around 150,000,000 ft. per month. That means 1,800,000,000 ft. per year or practically two billion feet which the writer has been predicting right along. On the dther hand we hear reports that there are at present 25 lumber schooners tied up in San Francisco Bay. Figure them to carry an average of 800M ft. per trip, that means 20,000,000 ft. per trip, and with an average oi 20 days to the trip it means that tonnage is waiting to go out that cordd bring in. an additional 30,000,000 ft., cr a total ol 180,000,000 ft. to Southern California. Add to that the saving in time the ships can make in the Summer months due to better weather, and it means 200,000,000 ft.
supply is to curtail thi output so that thcrc WILL NOT BE ENOUGH LUMBER OBTAINABLE TO BREAK TFIE MAR.
Southern California will take the lumber this year. Don't worry about that. Whethcr it will be a good market for you and one that will cause your operations to be profitable, or whether it wiu take lumber sim- ply at a loss from you is absolutely up to the Mills. The rnarket is here. Lei us hope the Mills will not "Kill the Goose that laid the golden egg."
There is another thing that we would like to impress upon you and that i8 the fact that.regardless of how good conditions are elsewhere, if Southern Califorr.ia gits overstocked, the market will break. Conditions here will either raise or lower the price. This market controls itself and will continue until the Mills are in a position where they can make us beg for lumber.
The yards here want to pay higher prices. They are bitter over the fact that no at. tempt is made to stabilize their market for th9m. Don't ever get that thought in your minds. 'Oh, California uses lumbei all ri-ght, but they.. won't pay anything for it.', If they don't, you have nobody io blame but yourselves.
'
\Me rnean to convey by this that there is tonnage available to break the markct at any time. And when things gct better you can figure that they will run if they ian get the lumber. Therefore the only way to keep the market from breaking from ovcr-
Our letter may appear rather cgotistical and positive, but wi have written ihat wc in our minds firmly believe, and our sole reason for forwarding' same is-that it -that it might bring out soinc lifre of thought that- has not in the past been givcn serious consideration.
Yours truly, ......LUMBER CO. pcr .:.....
Do YOU enjoy their protection, or do you "get alongtt with "romething elrett? Can you afiord to rirk your heatth for the few dollars difierence?
Concidering the QUAUTY Filron Clothee are CHE^A.PEST.
Order I inch larger than white collar mearure.
.Allow us to reod you our booklet H of Filron Better Outdoor Clothee.
PHONE, WIRE, WRITE DAY OR NIGHT EVER WILLING SERVICE NEVER SLEEPS
Here is a suggestion that will appeal to some mill men-Don't struggle to get along, don't grope in the dark. You can make better lumber and put your mill to the front by using-
Conditions of humidity and temperature are not subiect to rapid fluctuations. There are no high speed fans, turbineE or other machinery to care for. The frnal result is clean, bright, uniformly dried lumber.
This space is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.
HIGH CLASS LUMBERMAN WISHES POSITION RETAIL LUN,IBER BUSINESS. BEST OF REFERENCES'
E. c. Bailev. clo Bonnie Brier Hotel, 6806 Hollyrvood Blvd., Los Angeles, Cal.
'
Salesman for retail yard in Sacramento Valley, u'ho understands lumber and has a fair knowledge of building construction. State age, reference, experience and salary expected. Address Box 55. care California Lum6er IVierchant.
RETAIL LUMBER YARD ,.;i:,
as manager of anywhere any Have had 14 references. and Address box
live retail yard, or line of yards, can go time.
years experience, and can give the best of am a hustler and u'illing to work.
3, care California Lumber Merchant.
For large Redwood Mill, Mendicino Coast-must be experienced-sober and have good record. Answer stating references and salary expected. Address, Box 25, care California Lumber lVIerchant.
-For very good and sufficient reasons, sales mahager of large. Southern California retail company wis6es change in position. Would like confidential interview with company needing executive. Address, Box 222, care Californii Lumber Merchant.
Lumberman now in charge of large business has good reasons for wishing change. Witting to locate any place where an opportunity for advancement or investment later. Full particulars on request. Ad_ dress Box 77, care California Lumber Merihant.
Part interest or on share basis, to a strong'irble bodied man who understands the lumber busin'egs (an all round man). Give age in.answering.
Several thousand dollars could be easily used in putting in a larger stock. Land owned by me. Otd established retail yard. References given and required. No better climate in California. irlo competiti'on. Box 100, clo California Lumber Merchant. '
DO YOU WANT TO SELL?
Havc Buycn Waiting. DO YOU WANT TO BUY?
Havc good ptying yerd, good location in Lor Angclcr. SEE L. M. MEYER
i|ll0 Chapnan Building, Lor Angcler For Appointrnent Call 824-912
WANTED: Position as auditor or accountant by young man thirty-three years of age. Fifteen years experience as manager and auditor for line yard concern. Address Box 100, clo California Lumber l\ferchant, Los Angeles, Cal.
An A-1 Lumber Business. C)wner wants to reti,re. Address Box 40, care California Lumber Merchant.
Behind the trade-mark and deJinite replacement guarantee of Laminex doors. stands the world's Iargest door manufacturer. rYe oun our timber, logging cdmps, lumber miLls. door factories. Our learly o'ttpLlt of 'Laminex and \Y'oco doors is Iarge.enough to supPly the homes of a million peopLe.
Valer test-24 houts' soa k ng s howed. com pl e tc obsence ol t8tbnt i4 Lamrnex- dooi- - AU Parts of the doors rcmarned rtgtd. and, strong. Tests made by the Forest Prcducts Lqbotutoties, U neetstty. of \Y'ashngton, Jch@t oJ f orealry.
Wouldn't ir be easier to sell a door absolurely guaranteed against failure-one branded and advertised [o every class of purchaser?
Laminex is the result of long research, by the largest. manufacturer of doors in the world. This process of built-up cons[ruction o-vercomes the common faults of doors. These are due to the nature of wood as i! grows, which cause shrinking, swelling and warping.
Scientific tests by the Forest Products Laboratories, University^of Washington, proved"that Laminex doors could be soaked in water for 24 hourl-subjected to heat of 185' Fahr. for 24 hours, without a sign oJ warping! There was almost a total absence of shrinking or swelling.
After perfecting the Laminex process., we also perfected machinery for building Lamiriex doors wirh verrical grain s[iles and rails, as well as all-flat grain.
We determined to trade-mark and affix a definite replacement guarantee on euery door. And finally, to tell the world about Laminex u ith a great national advertising campaign
Why not ask your jobber about Laminex now. He can tell you how we supply a plan for you to "cash in" on Laminex advertising.
Ila ints Vrnishes G Enarnels will earn for a live hffnb er dealer anrr urhere.@ PABCO dyg{is lnfr- tcrints orders .
I4B CO q.r$l rty irtrures r€orders ... Ask ds totell yotr, rnoTe about the profitsiobe made fronraPABC0aS"nw
IfrePARAFFINE C0MI}{IIIE S In, -tzPlants onthecoast
LOS ANGETES . SAhI FRANCISCO SEATTIE
