The conaumer is not buying ttl.umber.tt-- He is after the raw material for the best structure he can build with the smallest outlay.
The dealer who carries the stock that meets the consumer's needhas his sales already half made.
California Pines are exceptionally light, soft, straight grained, uniform and easy to work. They are free from hard streake and shake. An excellent painting surface, they give a fine appearance and durable service.
a trade narne for the product of our own mill and fectoriee, in operation the year round with 2SO,OOOTOOO feet annual capacity.
is foored with Mitchell's EndDried Selected White Maple Flooring.
In choosing the foorirrg for such an importantball room-one of the finest in the West<very possible factor had to be considered. Thatfinal selection was made of Mitchell's Maple Flooring is the best evidence yve could offer of its superior qualities.
Exclurive Dir;tributorr
Hardruoodr of dl Kindr, Hardwood Flooring, Panelr and Veneem.
Ertablirhcd lE95
38th and Alarneda St. l.oa Angelee
"Gerlinger Quality" has been associated with lumber and l,ogs for 25 years. Only on tlre basis of serrice can a bwiness suryive and grow for a quarter of a centur5r.
Schumacher Wall Board is made by patented procg,ss to bend, V€t it is so rough and sturdy that it will not crack or break in the bending. -
This rnakes this pliable wall board especially valuable for meeting requirements where curve-s in walls or ceiling occur. Schumacher Wall Board can be sawed or cut with the sameease as wood, but because it comes in such convenient sizes the waste is so small as to be negligible.
Though conveniently flexible, Schumacher Wall Board is staunch, durable and perrnanent. It rnakes a one-piece wall for interiors or exteriors ;--for the joints can be sealed perfectly and no battens are fequired.
Schumacher Wall Board will not shrink, warp, swell or buckle. ' Look for the trade mark on everry piecg. It is your protectionagainst inferior wall board.
The merchant who has something real good to ofier for sale wants the whole world to know about it, because only by informing the public can he succe€d in business. And so he tells about it in the advertiring pages of the moc,t effective medium he can secure. Through that medium he shouts it out lord and the merits of his products are placed before the large volunre of trade which his voice cannot reach. Beware of the merchant who whispera abotrt his wares. There is something about his. goods he doesn't want the world to know. He is the one who doesn't advertire.
Incorpcatcd under thc lawr of Callfornia
J. C. Dlomc, Pror. and Trar.; Fhil B. Hart, Vlc-Prcr.; J. E. Merdn, Sccy, Publtrhed thG l3t rnd l5th of cech nontt .t
4B-O FAY BLDG- I-OS ANGELESi CAL. TELEPHONE VA{DIKE 5,55 Entcred ar S*ond-cla,re Dattcr Srpt.nbct Zi, 194 rt thG Po3tofflc. rt Loe Angela, California, und.r Act ol Mrch t, ft?t
lzt6 NorthwGrtern Bk. Bldg. Portland, Orclon
Subrcription Price, $2.110 per Ycar r OS ANGELES, CAL., APRIL l, lg24
Sinqlc Copicr. 25 centr cach. u
Aftcr thc rain rlwryr comer thc runrhinc. The routhern end of thir rtate hed jurt reccived a good thorough drenching, in e rcricr of rainr and dowipourr that wll mighty checrin! to the heartr of cveryone.
Now wc 6nd e dccidcdly rorc optomirtic attitud., not only in thc ludbcr burinern but in all lince.
At thir writiag, lumbcr ir much morc activc then at any tinc rincc thc 6rrt of thc ycer. Ordcrr erc bcing placcd morc readily, not only by the lelgc buycn, thc linc yard outfitr, but alro by tLc rnaller-yardr. Rlil burincr in Californie har pickcd up in thc lart two wcckr. Two wcckr ago thc country yrrd buriner wal vcry quict, dealcrr wcrc buying -nly for abrolutc irnmcdiatc needr, end ol courto priccr wcrc low. Thir condition har bccn rclicved, and we bclicve thet thc changc har cone, thet fron now on you will find a norG activc nrrkct, and whilc priccr ney not rti.ffcn rt firrt, with thc variour factorr to bc conridcrcd, in thc ac:t thirty dayr it would not bc rurpriring to rcc highcr pricc lirtr.
A great dcal ir bcing hcard ebout curteilmcnt at thc rnillr. Rc' port- hrve bccn corning in for tcn dayr, giving informetion from thir miU and thag ell ebout a gcncral cut in productionr Thc nilb havc not found thc Atlantic Coart narkct that thcy antici' petcd, and outridc of the Middle 'llfcrtcrn rail burincn, they looked to thir rtatc to bring their volumc, Califoraia war not buying, and i. a con.cqucnic they cut down. In a lctte'r thc othcr daj, one California wholeralcr had thir to rey:
"It ie reportcd that the . Co. ir going to run only five dayr a.weck, elro thet nill will takc ofr one rhift, are running their mill 6vc daye l week, are running two rhiftr of four dayr crch, end thc ...... mill har rcduced wegc.' how much I do not Lnow. The log market, ar I undcntand it, ir conridcrably eaeicr than it war."
That ir bound to hevc itr cfrcct.. Thc pcrccntagc of unrold rtocL coming into thc rtatc ir much lowcr than it war. rlt San Pcdro thcrc ir but about 6ve nillion fect of rtoek unrold, conprrcd to about twenty nillion fcct in Jenuary.
Thc fir millr lart roportr from tho Wcet Coert Lurnbcracn'r Arrociation, givcr e wcck'r cut of lfl[XX]'lXfO feet. Thcy rold ovcr 11t000,0(n in thir weck, rnd thc week bcforc ralea were but 9l mil. lion. Thc production of thcrc rcporting millr ie about l9/a abovc norrnal, and their ordcr iu,ri- l?/6 bclow the cut. Unfillcd rail burincl lm/ount. to 61110 can.
The redwood millr, for a week, rold 6,71X),(XX) fcct, with r cut of a littlc over nine million.
In thc routh, thc Southcrn Pinc Areociation in thc lart r.port' ahowr ralcr of rixty-cight and one.half rnillion fcet, end e cut of 76 rnillion fcct.
Shipnentr iato Californie for thc month. will totel rbout 10,m0,|XX) fcet into Ser Pedro, and poribly 55 to 60 million into thc Bey Dirtrict. Up to thc aight of thc 25th, tl boetr hrd docLcd rt thi routhern port, crrr5ring alittlc ovcn lltrll00r(XXl f..t, whicb would indicatc thc totel ee crtimatcd ebivc. In Fcbrurry, Sen Pedro unloadd 112 nillion, end l,lE million ia Janury.
Building pcrmitr ia Lor Angclcr for March will run wcll ovcr Janurry, wlcn thcy totalcd 16 million dollerr. To thc aight of thc 27th, thc total wer fiftccn and e half rnillionr with thrcc buriacu dayr to go.
"There is less lumber coming into this market than lasC year. Eor three months this year, the average per month in ieceipts is 20 million feet per month less than of lagt year.
"T-hree months ago there was 20 million feet of rmsold stock at the harbor, and today there is but about four and a half million.
"The consumption of lumbcr in the southcrn part of thc state is much lower than of last year, in spitc of ttrc larger pcrmits. Large oil production, tanks, derricks, etc., cxplains ttris. The work in this line last year' did not go into the pcrmits, and this year thcrc is very little going on in tfie oil garne. work that calls for lumber.
- "We do not anticipate any great changc in the next thirty days. at least in priccs. Cutting orders will be placed with a iittlc more rcgaid to the mills ideas of prices, on account of thc number of mills that have cut down."
"The California Lumber Merchanttstt new telephone number, in Loo Angeles. Many numberr are being changed on March 30th, it would be well to change your desk lists.
Our large available mill capacity on the Sound permits us to accept practically any type or size of order incidental to the Douglas Fir lumber business.
Shouldyou desire No. 3 Boards or Dimension, straight cars of 2v3 No. I Rough, or Sized, Finish lumber Green or Kiln Dried andworked, special cutting bills, .etc., we areequipped to take care of you promptly. The Southern California dealer is assured of a direct h,lasticity of Supply of wide range.
Regardless of Japanese or other demand, w€ propose to devote our facilities to the Southern California trade, quoting at all times prices consistent with the market
By TACK DIONNE
There is too much rushing to the big city and forsaking of the farm and small town, still going on in this country. It isn't healthy.
A hundred and fifty years ago Walter Shandy, father of the more famous Tristarn Shandy, advocated the taking of legal and direct steps to prevent the very thing that has been happening in this country of late. He said:
"Was I an absolute Prince, I would appoint able judges at every avenue of my metropolis, who should take cognizance of every fool's business who came there; aad if, uPon a fair and candid hearing, it appeared not of sufficient weight to leave his own home and come up, bag and baggage with his wife and children at his back, they should all be sent back from constable to constable, like vagrants as they are, to the place of their legal settlements. By this means I shall take care that my metropolis tottered not through its own weight-that the head be no longer too big for the body-that the extremities, now wasted and pinned in, be restored to their due share of nourishment and regain with it their natural strength and beauty. I should effectually provide that the meadow and corn fields of my dominion should laugh and sing, and that good cheer and hospitality should fourish once more.,, Reads like prophecy, doesn't it?
The fact is that in the cities they are issuing too many marriage licenses and too few building permits; and too many people are crowding into town who are only fit for the country.
And the country and small town lumber merchant is very much interested in the problem. So is the lumber industry generally. The man who remains onthe farm or in the small town, is much more likely to buy a home, and other buildings, than if he'goes to the big city.
There are por,r'erful teurlcncies at work of late, to keep people on the farm, apd in the small town. The radio, the automobile, good roads, greater opportunity for entertainment than in other days, and-BETTER AND MORE ATTRACTM HOMES.
It is HERE thatthe lumber merchant must do his work. It is here that his modern merchandising must have its effect. Boards and shingles won't keep them home. But modern, attractive, beautiful little HOMES may prove a strong element in doing so.
DO YOUR share.
We maintain a most efficientand courteous saleg force covering the state of California.
We operate the biggest line of steamers carrying Iumber from the mills of tfie northwest to California ports.
We operate ourownbigbattery of mills in Oregon, cutting especially for the California trade.
Our purchasing department in Portland is a splendid one, in constant contact with all the worth-while mills of the north, thus insuring unlimited supply of all materials at all timeg.
We are exclusive sales agents in California for Wyerhaeusertr famous trademarked and nationally endorsed Fir and Hemlock Flooring.
We are specialists in Creosoting Fir lumber and timbers and operate our own modern creosoting plant in Oregon.
Los Angeles
San Francisco
The f ollowkg letter is self explanatorg. It was receiveil just the other dag, from one of Californk's progressiue retailers, anil ashs for ailyice, etc.
We'would lihe'to have some erpressions from iliferent parlg ol the state on lhis matter, anil will gladly pass them olong to the inquirer.
A move of thk ftinil is a moye in the right ilirection.
California Lumber Merchant, Los Angeles, California.
Centlemen:
Recently a small meeting of Retail Lurnbermen wae held for the purpose of diecugsing advcrtising. The queetion came up as to whether the building activity of the community could be increased more by combining the advertising appropriations of the yards represented than by cach yard spending its own appropriation.
The territory includes two towns situated about ten miles apart of about 6000 population each, the adjacent territory, entirely agricultural, includes a population of about | 5,000. Each town has a daily paper, the advertising rate is twenty cents per column inch.
The assured fund available would be $7,000.00 a year, thie might be increased gomewhat by the allied building intereets, although the amount of increase would be problematical.
The procedure suggested was the employment of a competent manager to have charge of all advertising. The methodg of advertising auggested included the holding of building ahowe in each town, speeches by the manager to schoole, chamber of commerce, farm bureau, women's and other clube, prizee for plarrs and working models, follow up letters to proepects, newspaper advertising, etc.
Do you know of any community where a similar plan has been tried and the results obtained? Do you know of a competent man available for this work who could and would see it through within our financial limit)
We would appreciate your opinion of the plan suggested and also any suggestions you might care to make as to changes or additions.
Thanking you in advance, we are,
What This Country Needs Right Now Is More Men Who Are Willing To Pay A Generous Days Wages For Labor, And More Men Who Are Willing To Give A Generous Days LaborFor Their Wages. Both Are A Necessity.
Means new planting, new llrowth, the budding that leads to abundant harvests, followed in summer and auiumn by golden fruits and purple grapes. "Springtime" is the season of preparation and growth. Throughout California this spring, there is needed much new and added orchard and vineyard equiprnent. Now is the time to learn of it: to prepare for the season of harvest.
Have you canvassed the fo;rrrl.ers in your vicinity to determine their needs and to sugg,est trays for fruit drying, Redwood grape stakes-the new 4' and 5'lengthsRedwood boards and dimension for barn and fence, perhaps a new Redwood silo or water tank?
"Springtime" is the time for the retail lumber dealeis' business to grow. Canvass your trade and order your stock early so both you and the farmer can reap the harvest.
YOU tell 'em
Glen
MEMBER MILLS
J. R. Hanify Company
Hobbs, \ilall & Company
Holmes
Northweetern Redwood Co.
The
Peter B. Kyne, nationally known author of short stories, and particularly famous amohg his lumber brethern of the Pacific Coast, will embark from New York on April 17th, accompanied by Mrs. Kyne and his personal secretary, for a trip around the world, on the Dollar Around the World Line Steamer, "President. Van Buren."
The party will stop at San Francisco for two weeks between boats, arriving there.May 8th, and leaving about the 22nd,. This is the first lap of his trip which will take some months, and which is being taken to write for the Hearst publications, "Cappy Ricks Impressions of World Wide Conditions."
the game as practiced here on the coast, and by his careful accounting of some of the problems encountered by the lumbermen, and his ideas of solutions.
Everyone lnows "Cappy Ricks," and loves the character that has put across so many clever deals, with his string of steamers and with the seemingly inexhaustible supply of lurmber etc. from his logging operations. Hislexploits with the clever, and somewhat to be doubted "Gus Redell," and his dictation to his ahcient office managerland right hand man "Skinner," and his son in law "Matt Peasley" have, come in for their share of praise.
As said before, Capt. Robert Dollar is the original "C"ppy Ricks." His son, Stanley Dollar, rvas another of the trio mentioned in the first paragraph of this article. At that time, Stanley Dollar was riding herd on a flock of steam schoc,ners oWned and operated by his father, and was one of the busiest men in San Francisco, in those days when competition was keener and business was carried on in a different way than of today. Today Stanley Dollar is Vice President of the Dollar Steamship Compahy, one of the largest shipping companies in America
The third member of this to. become notorious threesome, was no other than A. J. (Gus) Russell, now head of the Santa Fe Lumber Company, of San Francisco, and one of California's best knolvn wholesalers. In those days, even as today, Gus haunted the lumber quarters of the city, seeking orders. He also rvas a yotlnger man in years, full of
It could not be more fitting for Mr. Kyne to have chosen the steamer.line of his friend and crony for many lyears' Mr. Stanley Dollar, vice president of theDollar Steamship Compiny, and whose father, Capt. Robt. Dollar has furnished - suih wonderful copy for Mr. Kynes famous "C"ppy Ricks" stories.
Trventy years ago, on the water front of San Francisco, three men,-all englged in this great lumber industry, and at the time well known in their vicinity and famous to a degree, but not the hationally known and famous characterl that they are today, met and formed what was to be in later yeais a strong unbreakable friendship, with ties that have bound them together through the years and rvhich still clings, and which is exemplified by that devotion that only men can show toward each other through a period of time.
Peter B. Kyne, now known the world over, was at that time a lumber salesman, selling in San Francisco for Dolbeer & Carson. Peter was a young man then, he is young today, was full of the enthusiasm and vision that was to carry him to the position that he has attained. There is probably no bettei known, at least no higher paid writer ioday, in the world. His works have been printed all over the world, especially his "Cappy Ricks" stories that are read from Coist to Coast, and rvhich have ruh the gamut of praise and criticism of the lumbermen of the country' His first stories, most of them, were laid in the desert cattle country of Nerv Mexico and Arizona. These thrillers u'ere published, years ago, in the Popular 1\{agazine and .others, and won a name for this man, long before he ventured into the lumber field and took for his "Cappy Ricks" character, Capt. Robert Dollar, head of theDollar Portland Lumber, and also president of the Dollar Steamship Line. Mr. Kyne has given the fiction reading public an insight into the lumber game of .today, both by_his humorous accotlnts of the buying, selling and shipping ends of
pep, even as he is today, and also gifted rvith a vision twenty years ahead of his time.
His company represents the Dollar Portland Lumber Company, in California, in.the rail trade.
These three met, loved, fought and bled together. Gus Russell was destined to become the Augustus (Gus) Redell of Kyne stories, a name that is holv a by word among lumbermen. Redell is a clever fellot', a keen business man who apparently bows only to his one master in business, Cappy Ricks.
In those days here were three men, in the same business, in practically the same branch of the industry, and-today rve-have the three, widely separated in their line of business activities, but remaining the pals that they were in 1904 and 1905.
Head of the Vdlcy Lumbcr Conpeny operationl, lFrcd" Prcecott hal a man'l rize iob, and hc hrndlcr it in a menDcr thet hal mrde him one of thc grertly admircd and rcrpectcd lumbcrmcn of the Sen Jooquin Vellcy.
Fred Prcrcott ir a rnan of highly engaging pcrrorJity; hc ir a direct rpeeLcr and thinker, and he actr quickly on hir judguent. Hig outrtanding trait ir hic rpirit of fairner and co'opefirtion towrrd all thc employcer of thc Vallcy Lumbcr Company, /thir rpirit being c:cmplificd by the pro6t rhering phn that ir prectired by thc compeny with ovcry enploycc.
Thir gcntlcman ir forty-rcycn yGrrt old; hc her mrnagcd hie com' pany for r good mtny ycrr.' beridcr bein! interotcd in a. goodr many other enterprircr in Frsrno. The Vallcy Lunber Company, originated ar Prcecott end Picrcc, in lt83' by Mr. F. K. Prcrcott, Fred'r fathcr, and Mr. C. S. Pierce. The namc of thc company wr. changcd in lEEg to itr prercnt nette. Frcd Prercott ruccecdcd hir fathcr in thc maangcncnt, in l9l!4;
Hc ir a good mcmbcr of Hoo Hoo, a prominent workcr in the San Joaquin Valley Lum.tcrmen'r Club, promincnt in variour of thc city'r civic rctionr, playr a fair game of gol$ end above ell thingr, ir proud of thc ruccccr thet har bccn mrdc by hir company, largely through the wondcrful rpirit of "work-together" thet he her promoted rnd held among their cmploycer.
Wholerde Hardqrood Lrurbc
SOUTHERN HARDWOODS
.CHICKASAW BR^AND' OAK FL(X}RTNG
DOUGLAS FIR PANELS
Scnd Mc Your lnquiricr
Americaa Nrtional Bank Bldg, San Franelrco
Tclephone Grrficld 129
Oldelt Exclurive Hardwood \f,fLolcralcrr on thc Pacific Coart
Crnrrnro haucAccoummn
LOS ANGELES
810 Loew's State Bldg.
Main 56Zl-56ill
Portland
Crarco Buildin3
Main 5{07
Scattlc Whitc BuildiDS
Elliott 2116
Moberr
Ameriean lnrtituto of Accountantr
National Aaaociation of Coat Accountantr
The members of the Lumber Association of San Francisco together with other invited visitors were the guests of the Lumber Salesmen's Club of San Francisco at a special ehtertainment and luncheon held at the Palace Hotel on March 10.
At the conclusion of an excellent luncheon, President C. H. Moody acting as chairman of the day, called on Mr. Ben Reed, manager of the Lumber Association of San Francisco for a few remarks. Mr. Reed who is the "Father of the Lumber Salesmen's Club" said a few words regarding the organization of the Club and the value of such a club to the members. He stated that he was gratified at the success of the Club and felt that the inteichange of ideas among the members at their meetings rilas very beneficial.
President Moody then introduced Captain William J. Quinn -of the San Francisco Police Depaitinent.ilfio'gave arrrf;Gllenttalk oh "Cooperation between the Public-and the Police Department" which he said would result in better protection of the home and the public. In referring to the San Francisco Police Department,.he said that it was conducted on a strong business basis, that San Francisco has less crime than any other citv in the United States. and he quoted the prominent inter-national detective Wiitiam J. Burns who said that San Francisco has the best chief of police in the country in l)aniel J. O'Brien. He then devoted a few remarks to the Police Departrnent Athletic School and the wonderful progress it has made uhde{ the supervision of Sergeant Patrick H. McGee.
Sergeant McGee was then introduced and after a few remarks regarding the Departmentls. Athletic School, an excellent entertainment that consisted of boxing and wrestlihg contests, gymnastic stunts, singing and musical numbers, ancl several boxing and burlesque acts by members of the department. The other members of the department who participated in the entertainment were Corporal Thomas Mclnerney, and Patrolmen Edward Dathe, Joseph
Wikstrom, George Sullivan, John Hanley, Everett Hansen, George Page, Theodore Andrus, J. J. Kelly, G. Anedano, A. Garratt, Peter R. Maloney and J. J. Argenti, Inspector I. Samuels acted in the capacity of 'property man.
During the luncheon a fine comedy sketch that created a great deal of amusement to the gathering was carried on by Patrolman Edward Dathe who was acting in the capacity of a rvaiter rvith the assistance of Captain Quinn, and Sergeant McGee, and Jir,n Symington; Hugh Handley; and Harry Carter of the Lq1rtbe" Salesmenls.Club. The act was a kntck-outand wasi entltled"synthetic Gin." Harry Thomson and Bill RafipC-wbfe not billed as rnembers of the cast but they got all "het"up at the treatment Jim Symington was receivihg at the hands of the policemen and just worked themselves into the act by coming to his rescue just like Bronco Billy Anderson in his palmy days in the movies. Bill and Harry displayed remarkable histrionic ability and will no doubt receive a prominent role in future sketches put on by the Club.
Joseph J. Bell, of the Christehson Lumber Company, was chairman of the Arrangement Cornmittee that had charge of this excellent mebting. Those who attended were:
A. V. Beronio-Beronio Lumber Co.
J. J. Bell-Christenson Lumber Co.
Ed. Beronio-Beronio Lumber Co.
W. Blick-J. H. Kruse
Henry Bode-spring Valley Lumber Co.
L.A. Brown-Sudden-Heitman Lumber Co.
W. P. Brown-Acme Lumber Co.
E. S. Brush-Loop Lumber Co.
G. M. Bucklev-Sudden-Heitmah Lumber Co.
R. H. Carter--Viit Arsdale-Harris Lumber Co.
J. C. Casey-Hart-1fr/ood Lumber Co.
i4ittott Contctin-Ilart-Wood l-umber Co.
Harry B. Corlett-Rheinhart Lumber & Planing Mill Co.
F. L. Dettman-Pope & Talbot.
F. W. Elliott-Chai. R. McCormick & Co.
C. S. Frantz-Loop Lumber Co.
Herman l'reese-Acme Lumber Co.
H. O. Getchell-Acme Lumber Co.
Hugh Handley-Van Arsdale-Harris Lumber Co.
Frank Harris-Van Arsdale-I{arris Lumber Co.
M. A. Harris-Van Arsdale-Harris Lumber Co.
R. G. Hiscox-\Mestern States Lumber Co.
Harry Howes-Howes I.umber Co. Inc.
M. 1\[. Hutchinsoh-Rheinhart Lumber & Milling Co.
J. Jefferson-Greater City Lumber Co.
Fred Mattheis-Hart-Wood Lumber Co.
P. D. Maury-William Smith Co.
Chas. McFarlan-Sudden-Heitman Lumber Co.
E. G. Meyer-Spring Valley Lumber Co.
E. G. Mclntyre-Christenson Lumber Co.
C. H. Moody-Sudden-Heitman Lumber Co.
D. P. Munthe-Pope & 'Ialbot.
Chas. Powers-Christenson Lumber Co.
R. P. Phillips-Pope & Talbot.
WilliamE. Rampe-Hart-Wood Lumber Co.
Bob Gehring-Hart-Wood Lumber Co.
Ben W. Reed-Reed Lumber Co.
F. W. Roth-J. H. McCallum.
F. E. Seike-William Smith Co.
Mel N. Salomon-Acme l-umber Co.
J. Symington-Hart-Wood Lum-ber Co.
William Talbot-William Smith Co.
H. S. Thomson-H. S. Thomson.
S. W. Towle-Sudden-Heitman Lumber Co.
H. J. Williams-Reed Lumber Co..
R. S. Firmstone-William Smith Co.
Thomas Bell.
Carl Muhlberger-Pope & Talbot.
Charles Tripler-Van Arsdale-Harris Lumber Co'
J. E. Martin-"Jhs California Lumber Merchant."
Crpacity lmo Dodr Daily. Atso FIR MOULDING
High Gradc Stock
aDd nircd an ouf rPcci'dtY.
All doon medc.nortirc and taoo"
FLETCHER & FRAMBES
LOS ANGET.ES
Exclurive Reprerentativer b California and Arizonr and Arizona
q Lumber dealers who handle the Hipolito line find them ready sellers at a good margin of profit-business builders that make satisfied customers,
Ne'rv Orleans, Nlarch 20-Pointing out the results to be attained frorn advertising, emphasizing the success of other industries through the use of such means of exploitation and urging the lumbermen to more extensively advertise their product rvere among the features of the address of James E. Stickney, of Kansas City, Mo., on "How Advertising Helps Southern Pine," delivered before the ninth annual meeting of Southern Pine Association subscribers here today.
Mr. Stickney mentioned huge success of the house plan book "Modern llomes," published by the Southern Pine Association, rvhicl-r has had a distribution of 300,000 copies and rvhich is estin-rated to have been instrumental in the building of approximately .4O,C100 tromes. The speaker pointed outthat if each of these houses contained only $1,000 lvorth of lumber, the book, as an advertising medium, sold $40,000,000 worth of lumber.
Declaring that eight of the ptrblic's clollars go to buying motori cars for every one that goes into a home and that this ratio is causing many economists to become alarmed, Mr. Stickney stated that it r.vill take more and better advertising to bring home building back to its proper ratio. After stating that $1,000 invested in a home increases to $2,16 after three years, while $1,000 spent for a car depreciates to $350 or less after the same period of time, Mr. Stickney outlined his soltftion for stimulating the building of more homes.
Mr. Phil B. Hart. The California Lumber Merchant. Los Angeles, California.
Dear Mr.'Hart:
March 17, 1924
Far be it from us to criticize any publication of the "California Lumber Merchant" or any of the force of .the same magazine,-but we suggest that here-in-after the proof reader should be more careful. It surely looks as if moet of this magazine had been "Proof read" the morning after one of those concatsl probably held in that famous Southern City some times known as San Diego, that we read about in thc last issue of this aforesaid magazine,
For proof we refer you to Page 51, March 15th, article "History Repeats ftself."If your eye will follow down to the itemized,account of "Breakfast for Two" you will notice two items:-
4 pounds of cheese ......$3.00
4 pounds of cheese
.$3.00 while this seems alotof cheese for two pcople for onc breakfast-it may be all righ,t, but if you will add the figures you will see that the Total is $30.00 and not $43.00.
Whether this is the way figures were added in 1849 or not is hard to say, not being present I don't know, but it does seem as if the "California Lumber Merchant," which 'is supposed to publish nothing but ,'the truth over looked its hand thie time, by publishing such figures.
How about it, Mr. Hart, are we wrong or are you?
Sincerely,
lberta Ruth Brcy,.... Portcrvillc.Carrying the title, "Hardwood Shavings," a four-page booklet just issued by the W. E. Cooper Lumber Company, of Los Angeles, is well worth special mention, and is deserving of high praise, for its very attractive appearance, and for the snappy interesting material that it contains. This is one issue of the bulletin that this concern issueg at intervals, and it is intended presumably as a good will carrier, and as a reviver and a sustainer of interest in the use of hardwoods.
SELECT chips from the Cooper Mill to help problems coMMoN in every 3U*FI8* t*
CLEAR the KNOTTY not quite PLAIN on
Vol. I W. E. COOPER LUMBER CO.
The outside covir has a very beautiful country scene, in several colors, besides the title of the book, and the signature of the company, and ttreir addre$. They also state on the cover "Beautiful Birch for Beautiful Woodwork."
On the back they have arranged a combination of trade marks, allof them familiar to the lumber trade, and each identifying itself with some well known or leading product in its line. Such well known trade names are "Perfection," "lX L," and "Oconto" are shown.
The inside of the pamphlet is arranged like this:
A beautiful thought well worth preserving
March
March 3, 1513. Ponce de Leon sailed to find the "Fountain of Youth." (Today they find it at any Drug Store or Beauty Parlor.)
March 17. In honor of St. Patrick forever.
March 30, 18,18. Ether first used as an anaesthetic by M. D.'s. (Then began the carving period.)
March 31st. Tomorrow's the day they gitcha-(don't pick up a purse).
BEAUTIFUL BIRCH-Ranges in heighth from thirty to ninety feet, bark is dark brown and smooth when young, but rough as the tree grows old. The wood is heavy, strong and hard, taking stain and a high polish very readily. It is seen most frequently beneath a mahogany stain and to the untrained eye it passes well for mahogany.
Nlany large buildings in Los Angeles are finished in Birch (mahogany finish) including the Alexandria Hotel, the Clark and Rosslyn and the Citizens National Bank Building. Most of it comes from Wisconsin and Michigan. It is a f avorite with the f urniture maker and the cabinet maker.
TRY OUR 4/4 LIVERY.
SELECT BIRCH K. D. READY FOR DE-
Th6 most popular spot at Cooper's-the "Biltmore Annex," our new kitchenette and dining room. Talk about good eats I Nobody grouchy anymore. Good cheer, contentment, ef6ciency.
A hen is the only living critter that can set still and produce dividends.
There is plenty of Room. roorn at the top but it "ainrt" no Rcst
I think that I shall never see
A poem lovely as a tree;
A tree whose hungry mouth is pressed
Against the earth's sweet flowing breast;
A tree that lookg to God all day
And lifts her leafy arms to pray;
A tree that may in summer wear
A nest of robins in her hair, upon whose bosom snow has lain;
raln.
W.
2035 East 15th Street, LOS ANGELES
The tree that never had to fight For sun and sky and air and light, That stood out in the open plain And always got its share of rain, Never became a forest king, But lived and died a scrubby thing.
The man who never had to toil To heaven from the common soil, Who never had to earn his share Of sun and sky and light and air, Never became a manly man, But lived and died as he began.
GOOD TIMBER
Good timber does not grow in ease; The stronger wind the tougher trees, The farther sky the greater length, The more the storm the more the strength. By sun and cold, by rain and snows, In tree or man good timber grows.
Where thickest stands the forest growth. We find the patriarchs of both; And they hold converse with the stars Whose broken branches show the scars Of many winds a4d much of strife: This is the Common I-aw of Life.
We sellanything in softwoo& that th€ C^alifornia dealer deeires.
White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Poste, Ti€s and Stakes.
Our connections arc the best, ud ue gioe the best,possible seroice.
' An attractive one room house complete in every detail displaved by the King Lumber Co. was one of the features at the Autotrobile and Industrial Show held at Bakersfield from March l to March 9 inclusive. The sholv was held under a large tent that rvas 350 feet by 330 feet and proved a very successful affair.
The house was built under the personal supervision of Elrhore King and was 16x18 ft. in dimension. The exterior walls were builtof green stucco which was futuished by Bill Bohen of the Bishopric Manufacturing Co. of Los Angeles with the windov and door frames painted white and a blue stripe along the edges. The roof lvas made of cor,hpositioir shingles of variegited colors. The house had three entrances u'ith attractive brick steps. The interior of the house was finished with Schumacher Wall Board with a panel effect, the interior trim rvas Phitippine mahogany, with a rough redu'ood ceiling. Theinterior walls r4rere painted in cream color I'r'hile the panel strips were finished in a darker color with an attractive white stripe painted along the edgeS and the ceiling was stained with linseed oil. The house was also equipped with bath room and other modetn built-in fixtures.
The interior walls were very attractive and were dec-
orated rvith several pictures of beautiful homes furnished by the Lumbermen's Service Association. Beautiful draperies and curtains decked the windorvs and an attractive fire-place together rvith comfortable chairs and furniture, telephone and electric lights, gave the interior of the house a very comfortable and pleasing home-like environment. '
Approximately 10,000 visitors passed through the house during the exhibit and each visi.tor was presented with literature and booklets displaying all, the building materials handled by the King Lumber Co. In speaking of the display, Mr. Elmore King stated that such exhibits create a desire for home building which was demonstrated by the fact that before the show was over he had sold the house to Mr. W. E. Drury a lvell known business man of Rakersfield. I\Ir. Harry Hart of Bakersfield, the contractor who constructed the house, advised that during the show he sold two houses to perfect strangers who were visitors at the exhibit.
Mr.King said that he rvas ver.v much pleased with the results of the display and that he heard a great deal of
(Continued on Page 22)
SINGLE C. C. SASH
PAIRS.C. C. SASH
x
OddC.C. Sagh and Doorc made to ffier in five dayrQuicker if needed.
652-G64
So. Anderson St.
Since 1912
Private Exchange, Angelus 1672
(Continued from Page 20)
favorab!e comment on their exhibit. After disposing of the house, he figured that their advertising cost his concern
California is to have another sales agency for some of tbe rvhite and sugar pine manufacturers, in Mr. Walter W. Polley, who will conduct a geheral wholesale and commission business on these products from his headquarters, at Susanville.
Mr. Polley will cover thel,os Angeles and San Franciscb fields, ofiering stock to the various users of pine, and has stated that he will have a dependable supply of good stock to ofier. He is well versed in'lumber, and besides knowing his line has another advantage that he has been .engaged in the building game for some time, and knorvs the practical uses of pine, all down the list.
less than two cents per person. Elmore King who was in charge of the exhibit, was assisted by Everett King, Leslie King, A. L. Smith and Miss Bertha Coons; all associated with the King Lumber Co. of Bakersfield.
The Spreckels Bros. Commercial Company, is opening a lumber and general building material yard at La Jolla.
Mr. Carl R. Wilson, formerly manager for the Gibson Lumber Company, at La Jolla, will have charge of this new yard.
Most of the stock that he is selling now is produced in Modoc and Lassen counties, from trees growing.at a high elevation, and having a fine texture. Mr. Poliey states that his timber is particularly fine in texture, that he ships everything thoroughly air dried, and that he has the advantage of being able to offer stocks the year around, that his mill does not close in the winter. In their timber is found some of the largest trees thatthe California pine forests contain.
Mr. Fred Conner, genial president of the Sacramento Lumber Company, has been laid up for some little time, and has just gotten back on the job.
For twelve years "Cady Quality" has stood for the Standard ofquality, in the South.
We now are able to offer the came gradea and service to the California trade, from our stand of Arizona White Pine, the finest timber growing in -A.rizona.
Our three band,electricallydriven, modern mill is aawing at the rate of 10O'0O0r(XD feet per yearr elF ablingus to offer ,for qquck- elipqpnl- -anythips-r9 strictly upto-grade, air dried' BOX' !HOP' COM' MONS, and UPPERS; all "$ady Quality."
We invite you to gt"e Cady Quality Arizona White Pine a trial.
The Pacific Southwest Import Company, is the name of a new corporation, formed recently in California, to carry on a wbolesale hardwood business, with general headquarters "1 Taos Angeles, and with the intention of carry- ing on a national distribution.
The new company is headed by Mr. T. I. Gil,bert as president. and Mr. G. E. Carpenter is the generail manager, directly in charge of their shipping operations and of sales.
Mr. Gilbert is a lumberman of lohg standing; he has been located in California for a number of years, interested in-various enterprises, and was formerly of Chicago.
I\fr. Carpenter is also thoroughly experienced in the lumber business, and from reports, is one of the best informed men in the game in Philippine woods. Mr. ''Carpenter has spent the last fifteen years in the islands, all of this time being engaged in the installation of saw mills. and other duties connected with the hardwood g.ame, in the Philippines.He has been associated with the Olutahga I-rrmber Company, and the Walter A. Smith Company. -
The Pacific Southrvest Import Company will handle the cut of the two above named concerns, shipping a greater portion of their output to the Pacific Coast, and the balance to other American ports. They rvill use the vessels of the Shipping Board for carriers, and rvill have a steady run of steamers, direct fromtheir loading points to the states. At first this company will handle only stocks from the Olutanga and the Srnith Company, wh.ose operations are all on the island of Mindanao, the second largest island
in the group and the most southerly. Mindanao comprises about thirty-six thousand square miles of territory,- with practically three-fifths of it in hardwood forests. The principal cutting is red and white "I-auan," or mahogany, and nine other varieties of .commercial woods. Guijb, Yacal, Narra, Bunuyo, Ipil, Lumbayao, Apitong, Molave and Camagon. These two companies, at five difierent mills, are manufacturing all grades of stock from these trees, and shipping i'n the rough, at the present to San Pedro, where they have.arrang'ements for the kiln drying of such stock as they want to deliver in K. D.
The first mentioned wood, the I-auan, grows to a tremendous size at Mindanao, the tregs sometimes reaching a diameter of five to six feet, and in some cases being dne hundred and thirty feet high, to the first limb. These trees are felled by native workers, of a tribe called Moros, and are jacked and hauled out by various methods to the coast, rvhere they are picked up and towed by launch to the mills, in some cases as far as twenty milis from,the cutting operations.
The capacity at present is about one and one-half million feet per month, and it istheir intention to increase this considerably at a later date.
The Pacific Southwest Import Cornpany has one cargo on the water at the present time, and they also have.-a considerable quantity-of rough stock at San Pedro, n6w ready for distribution.
The many friends and business associates of Fred C. Hamilton, sales manager of the Benson Lumber Company of San Diego, Califonnia, will be pleased to learn of his appointment to that of general manager of the Benson Lumber Company's large retail and wholesale operations at San Diego, succeeding Mr. F. M. White who, for the past ten years has successfully conducted the company's business at that point, and who is now retiring on account of other large and varied business investments.
Fred needs no introduction to the lumber industry in California, as he has been actively engaged in the sale of lumber on the Pacific Coast for several years and we bespeak for the Benson I-umber Company continued prosperitv and success under his progressive nranagement.
_Mr. Frank Lynch is president of the company, while Mr. O. J. Evenson, secretary and general manager of its timber interests in Oregon at a recent meeting of the board of directors, was elected to serve as managing director of the entire holdings of the company both in Oregon and California, and Mr. Willard T. Evenson was made
assistant manager of the timber operations at Clatskanie, Oregon.
The Benson Lumber Company contemplates the towage. to San Diego from Oregon this summer, five giant ocean going log rafts r,vhich will cut approximately 25 million feit board measure of Oregon pine lumber, and in a recent interview had withMr. Frank Lynch, president, and Mr. O, J. Evenson, secretary, it was stated that next season they contemplate towing sufficient rafts to San Diego to allow thern to operate their saw mill two shifts, instead of one as at present, which will enable them to take care of 'the large expansion of business in Southern California, evident at this time.
The rece'nt purchase by Mr. Lynch of one of the United States Shipping Board's steamers, renamed the "Frank Lynch" is non' actively engaged in coastwise shipping and has a carrying capacity of approximately one and threequarter n'rillion feet of lumber, and the contemplation of purchasing another steamer of like capacity, is further assurance of his optimistic vievus as to the future industrial development in Southern California.
The most important lutnber purchase of tl.re past season has just been consummated in Vancouver, British Columbia, as a result of which John Henry Kirby, of Houston, Texas, again steps into the limelight as .a purchaser of a great lumber and timber interest. Just a few months ago the lumber industry learned that Mr. Kirby had purchased a very large share of the stock of the Central Coal and Coke Company of Kansas City, withits great lumber and timber interests in both the South and West.
Now Mr. Kirby has bought the controllinq stock of the Vancouver Lumber Company, of Vancouver. British Columbia, u'ell known to the lumber industry as an A. L. Clark concern, having been headed foi- nratr'r years by that veteran lumberman, A. L. Clark, of Dallas, Texas. The Vancouver Lumber Company was organized aborrt twehty years ago by Mr. Clark, and his associate, Mr. Tucker. This same Tucker family was many years ago interested in Texas lumber also, in the Thompson & Tucker Lumber Company. Mr. Tucker has been dead for the past several years, but his stock has been held by his estate.
- Mr. Kirby has now purchased the Tucker interest in the Vancouver Lumber Company, which, added to a large block of stock which he bought as an investme'nt two years ago, gives him a majority of the stock of the company, and lie has already taken full control of the properties. Mr.A. L. Clark and his son, James Clark, retain their interest, and I\[r. A. L. Clark continues as president of the compan),. Mr. Kirby has chosen as general manager of the operations I\{r. L. C. Thomas, who for the past fifteen
years has been office manager and financial agent for the comprrn)' in Vancouver, and a man of long and excellent lumbel experience. He has been elected vice president also. The other directors are Chas. Battle, of. Vancouver, a well known lumberman of that city and a former Texan, and .r\ttorney Lewis F. Chester, of Seattle, a former Texan also, and Mr: Kirby's attorney in this matter. Mr. Kirby controls the stock. but is not an officer.
Messrs. Clark, Battle, Chester and 'Thomas form the board of directors. Mr. Kirby himself did not go to Vancouver to make the deql, but will visit the properties in the early coming summbr. He will be accompanied by J. W. Link, vice president and general manager of the Kirby Lumber Company, and by Harry T. I(endall, sales manager for the Kirby Lumber Company.
The Vancbuver Lumber Company is a magnificent property. It owns 1,500,000,000 feet of the finest virgin timber that grows in British Columbia; a big and modern sawmill plant located right in the heart of the beautiful city of Vancouver, with deep water docks right onthe harbor, rvhere ships can load for the lumber markets of the whole lvorld; a big and famous Red Cedar Shingle mill located on the river about six miles from the sawmill plant; about a million dollars worth of real estate in the citv of Van"ntl""tr"*"-ill is a most modern and efficie.r, orr", equipped with two bands and a gang, and with every modern supplementary device for handling, drying, dressing and ship-
(Continued on Page 50)
At the regular Monday luncheon of the Lumber Salesmen's Club of San Francisco held at the Palace Hotel on March 17, Floyd Dernier of the l,umbermen's Service Association of Los Angeles was the speaker of the day.
Mr. Dernier stated that the object of a Building Plan Service was to create a desire with the public to, build homes. He said that his Association has betwden 400 and 500 retail lumber dealers in the state who are using their service; that it has proved very profitable to these dealers; and that it has the approval of the architects throughout the state on home construction that costs less than $10,000.00. In regards to the Newspaper Advertising carried on by his Association, he spoke of the success this medium has had in reachi'ng the consumer in Sacramento and Whittier through their local newspapers and he said that 4O cities in the state were now advertising better home construction through their local papers. He also spoke in detail on their Individual Bungalow Plan Book; Plan Ilook Service; General Information Book; and their }fonthly Magazi:ne, which service was at the disposal of the retail lumber dealers of the state.
Richard C. Jones, of theVan Arsdale-Harris Lumber Co., who had just returned from a ten days' business trip in the Northwest also gave an interesting talk on conditions in the lumber manufacturing sections of Oregon and Washingtoh.
President C. H. Moody presided at the meeting.
Oroville,March 2O.-Mill and woods crews of the Hutchinson Lumber Companv are to begin operations in full swing on April 1. On that date fully one thousand men will be working either in the woods to the eastward from Oroville orin the rnillin this city. Three big saws will b,egin the sawing of lumber and will turn out approximately 225,W0 board feet during each single shift. Later in the year it is planned that the mill will operate a double shift.
Plans of the company this year are for the production of more than a hundred million board feet of lumber.
Sales manager J. S. Hickok has recently returned from a visit to the eastern market where he has studied conditions and the company feels that conditions warrant the largest cut of timber this year that they have thus far attempted. During the winter months, while the mill has been shut down practically a quarter gf a million dollars has been expended in improvements.
is gua.ronteed uniforn ir grading, d,imensions and milling. Ezterg bundle is trademarked.
of hardwood fooring are assured by the vast amount of building already under way. It isimportant, however, that you sell hardwood fooring, the quality of which you can guarantee. When you satisfy your customers they will re-order the fooring that in turn is satisfying their customers. And that fooring is ACORN BRAND-the trademarked flooring you can identify.
Place your orders now for spring business. The hardwood market will be firm for the next 60 days, after which prices are certain to advance. Whatever stock you may have on.hand when the advance comes, will yield you an even greater profit than that you sell today. Phone, write or wire us for
ACORN BRAND OAK FLOORING
..WOLVERINE' MAPLE TLOORING
..EUREKA'' HARDWOOD PANEIS
..BIG TIMBER'' OREGON PINE PANEIS
SCHUMACHER PLAIITER BO.ARD
BEAVER BOARD-UPSON BOARD
Ftom
The Wheeler, Osgood Company claims to be the world's largest manufacturer of doors. The company's plant turned out 1,000,000 doors in 1922 and, is now prepared to manufacture on a one-shift basis 1,500,000 doors a year.
The business was established in 1889. It was at first a shop devoted to production for local consumption of sash, doors and millwork. In 1893, T. E. Ripley, who had joined the organization a year after it started made a veniuresome trip into the MiddleWestand got together orders from twenty dealers to make possible the first pooled car shipment. It is claimed that this first carload passed en route the last car of Eastern doors to be sent to the Pacific Coast.
When cedar for doors seemed no longer a practical wood due to its growing scarcity in the grades suitable for doors, the Wheeler, Osgood Company pioneered in the manufacture of doors from lir. In 1911 it introduced the threeply veneer panel. Electrification of the mill followed the war and in 1919 the company went into exclusive production of doors and sash, which is now expected to be its permanent operating policy.
A logical next step was the trade-marking of the product and this was followed by a determination to advertise the doors nationally.
"Hereafter, every door we make will be trade-marked
and will bear a concise, definite guarantee," said George J. Osgood, vice-president of the company. "Our distributors and dealers are authorized to back up this guarantee. As a final step, we are inaugurating a policy of national consum,er advertising that, during t924, will carry the message of Laminex and Woco doors to approximately 10,000,000 people."
The company has advertised for some years in lumber trade journals, but the campaign now starting isits first attempt to sell doors and sash nationally to the consumer through advertising.
Coincidental with the start of consumer advertising, the company adopted a new trade-mark name for its c,hief product, veneer doors, the name being Laminex. Laminex is to be the leader in the family of Woco products, the Woco line including doors made without the use of veneer, and sash. The drive is on Laminex which lends itself to an interesting advertising story.
In selecting the name, the company aimed to convey the impression thatthe doors were of ply construction, but wanted to get away from any suggestion of veneer. The word "veneer," to the layman, suggests an overlay of expensive lumber over a core of inferior material. Housewives believe, for example, that, since solid mahogany is more expensive than mahogany veneer, it must be superior,
Our new DRY KILNS are now in operation and we have sufficient SHED CAPACITY to carry complete stocks for prompt shipments. Try us on SOFT
O'I-D GROWTH YELLO\T FIR CLEARS.
We canship in STRAIGHT or MIXED CARS immodiately: DOUGL.{S FIR-REDWOOHEDARWHITE and SUGAR PINE--SPRUCE.
WE CARRY A I.ARGE WHOT.ESALE STOCK AT (X'R OAKLAND DISTRIBUTING YARDS WHICHENABITS US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTHREDW@D AND FIR.
and the fact thatthis does not always follow is hard to drive home
The present distribution of the company's products is through jobbers to dealers, and this distribution chain will be maintained. The company's regular sales force is explaining the advertising program to dealers, and this work has been supplemented with a visit by a specialty salesman who is covering the country, attempting to sell the jobb,ers, and through the dealers, on a tie-up which will help bring maximum results from the advertising.
A broadside, in advance of the advertising, w.as mailed to 15,000 well-rated lumber and millwork dealers, the broadside carrying with it a postcard whereby the dealer might ask for further details. The response from this mailing has been very satisfactory. The return cards are being referned to jobbers, who turn them over to salesmen covering the territory from which the inquiry came.
The consumer advertising and the advertising'in trade and industrial papers both carry offers of a booklet. Two different booklets have been prepared, the consumer book being naturally less technical than that which will go to architects and contractors.
As inquiries for these booklets are received and handled, the inquiries are segregated and those in the territory of the various jobbers will be referred to them once a week and by them to the dealer in the inquirer's home town. It is expected that the jobbers' salesmen, calling with definite inquiries as proof of the pull in the advertising, will be able to sell Woco products, and particularly Laminex doors, to dealers who have not hitherto handled the line.
Dealer h,elps, offered free, include mortised electros or mats for a local newspaper tie-up, attractive metal signs to identify the dealer as one who handles Laminex doors and other Woco products, and lantern slides for use in
moving-picture shows. The newspaper advertisements permit the dealer to show his name, and they are a bit unusual in that they also permit him to list other nationally advertised products used in home construction, these including oak flooring, roofing shingles, cem,ent and lumber.
Richard C. Jones of theVan Arsdale-Harris Lumber Co., San Francisco has returned from a ten'days busihess trip where he visited the lumber mills in the Seattle, Puget Sound, Portland, Columbia River, Tillamook, and Coos Bay Districts.
Mr. Jones stated that he stopped off at Longview, Washington, to look over the Long-Bell Lumber Co. operations there, which he said were simply amazing. He said that he never saw such a mammoth affair before the mills were operating and cutting lumber I the toWn has a beautiful hotel, two banks, 4000 men are employed at the Long-Bell operations there and that the mills when operating will produce 2,000,000 feet of lumber per day. He stated that their mills would start operating next July and that the lumber produced here would fill the cut of the 10 Long-Bell southern pine mills which are nearing the end of their operatiohs in the south.
He said that some of the mills were shutting down and curtailing their cut as there was an over-supply of lumber on the market and that this step was necessary if the mills want to maintain market prices. The Japanese demand has also decreased, but he states that there is still a good demand for clear cedar logs.
Mr. Jones stated that there is considerable building going on throughout the Northwest and especially the smaller towns anil communities are showing a large and prosperous growth. GTOBE
IBISSFTL LBR. CO.
FIR LUMBER, CEDAR SHINGLES, LATH
Specialty: Okl Grooth Yellou Fh Clcss Southcrn R@rerentetivc
ATPINE LBR. C0. -,*"X*,""1&
Agency: Bay City Lumber Co.' ' A. J. Wed Lumben Co, Aberdeen, Grayr Harbor, Warhington
S. E. SLADE LUMBER CO.
26O Cdifornia St., 322l. N. Van Nuys Bldg., San Francisco Los Anseles
LUMBER AND SHIPPING
AGTEN1IS
Abcrdcen Lunber & glrhgilc OG, Aberde€n. Wash.
Anerlcm MUI Co., Aberde€n, Wash.
Iloqulam Lumber & Shfngle Oo., Ifoqulam, Wash.
6to
STEAIINBS
froaDer mlil f;o., frosper, ore,
ProsDer Mtll Co., Prosper, Ore,
Rayrrond Lumber Co., Raymond, Wash,
Oolunbla Eor & Lumber Co.. South Bentt Egr & Oo., South Bend.. Wash.
Eulbert lfilll Co.. Aberdeen. Wagh. iltll Oo., Aberdeen, Wash.
Brooldyn Oarmel
RrymoDil Caoba
Olrarle! Ch,rl.tclron
Ealn! Ohrlltcr.cr
Lcwls !{lllt & Oe., South Ber
Lcwls l{tltt & Ttmber Ce- South Bentt, Wash.
Gratt Earbor Oatherlne G. S[ddcn lIlnlta
Sdra
J. /l'. IJew|! th|rgte Oo., South Bend, Wash.
J. /l'. th|rgte B6nal,
Arctic Club
Sattle BIdg,
6th Ftoc-Hind Bldg.
23O California Strect San Francirco
9OO A. G. Barlett BHg. Los Angdcr
Not long ago in these columns I answered the question"How long will it last"-the "it" meaning the tremendous tjdg- -of prosperity and development that is sweeping over California.
Another question that I am asked by the citizens o[ the "outside world," every time I turn around, is-"What is causing this tide of prosperity?"-o1-"What is making California grow?"
Of course, nnyone in California thinks he can answer that question, and answer it truthfully and satisfactorily. And he would probably talk of the wondrous fertility of the soil, of the marvels of nature, of the incomparable though varied climate, of the oil and mineral products of the earth, or a score of other perfectly physical and tangible things that spring trippingly to the tongue of one who knows and loves California.
But somehow or other it is none of these things that come to my mind when I am asked the question. Because THOSE things are merely INCIDENTAI-great though they unquestionably ARE-to the mighty thing that is taking place in California. The real answer-the absolutely fundamental answer to the question-is one of the utterances of the Man of Galilee, and it is this:
"Verily I say unto you that whosoever shall not doubt in his heart, but shall believe that those things that he saith shall come to pass, heshall have whatsoever he saittr-"
For it is HUMAN OPINION, a mighty concentration of human FAITH in California, the steadfast and unfaltering BELIEF of the people who live in California in the incomparability of the State withall other human habitationsTHAT is what is making California grow. It is COOPERATION-such cooperation as no other state in the union has even a small percentage of-that follows this general HUMANOPINION of the future greatness of California"
And in direct proportion to the COOPERATION manifested by its citizenship, the various districts of the State are growing. Where COOPERATION is the more evident the more manifest and the more active, the development of the state is the greatest.
Everyone in California is thoroughly SOLD on California. There is a pyramided condition ofHUMAN OPINION of patriotic and home-loving character in California that the world has seldom previously known-
It is FAITH-COOPERATION-and CASH keeping up the tide of prosperity into California. that is For the
CASH will always follow where FAITH and COOPERATION go hand in hand.
Back these mighty fundamentals with the innumerable PHYSICAL attractions of California, and you will understand why California IS and will continue to be, the earth's most popular and prosperous spot.
The Longview Daily News, the first daily to be established at Lohgview, Washington, recently published their first annual anniversary edition, in theform of a very attractive five section illustrated paper which contains a host of interesting facts and information regarding this new wonder mill town on the Columbia.
Besides a great amount of information about the civic and other pubiic enterprises, the paper deals at great length with the progress that is being made by the Long-Bell Lumber Company, at their new mill.
Mr. C, E. Williams is opening a yard at Azusa.
An eastern manufacturer of a patented, article, using large quantities of all kinds of saw dust, has asked the "California Lumber Merchant" for information as to the quantities of this product available in California, and the particular location in the state of any large supply.
If you are interested in this, communicate with the Los Angeles office, 408'Fay Bldg.
From the Houston Chronicle, March 9th.
Jack Dionne is to serve as toastmaster at the Rice Hotel banquet planned for,April 4, as part of the program celebrating "Houstoh's Millionth Bale."
Joe W. Evans had been suggested for this job, but Joe met Jack before all the details were made public.
"How much do you know about the cotton business ?" was what Joe asked Jack.
"Not a f.razzling thing !" was what Jack answered.
"That's fine," said Joe, "you are just the man we want for toastmaster." And so it was agreed. It was also agreed that Jack is to have the usual compensation ?ccorded a toastmaster, which is the privilege of paying for his own dinner.
Incidentally, Dionne is know as a giant power toastmaster. Since Chauncey Depew abandoned after dinner speaking, Jack Dionne has been in a class by himself.
The California Redwood Association announce that they have received the final report on new markets and uses for Redwood from the U. S. Forest Service Labratory at Madison, Wisconsin. 'This new publication is designated "Development of lJses for Commercial Woods-Utilization of Redwood" and is the results of two years co-operative work between the California Redwood Association and the Forest Service Labratory. The directors of the Redwood Association are now considering the report and are formulating plans for {ollowing up the various leads as regarding the uses of Redwood.
5 Regular Truck Modelr
2 Spedial Truck Mod€rls
3 Regular Coach Modeb
For 13 years this company has been making trucks, mountain stages, city, inter "ity .od street raihvaybuss€3. Its trucks and busses have made good from logglng camps to the lightect delivery worll. Built by western men whoknow weEtern conditions; they are supcrior forr work under these conditions.
The definition of a retailer, as shorvn in the report of the Joint Commission of Agricultural Inquiry, is as follows: "The retailer's true function isthat of serving as a purchasing agent for his community; as such he selects and carries a reserve supply of merchandise to meet the requirements of the individual consumer. When the retailer enters business, he assumes the responsibility of performing a ptrblic function, that of providing commodities and ser-
vices to his comrhunity, economically and conveniently, and maintaining such environment as is necessary and desirable to the consumers who support him. If he fails in his responsibility and performs only as a distributing agent for the manufacturer, he ceases to be an economic factor in the community which he serves.f'
CALIFORNIA LUMBER MERCHANT agrees very fully rvith this definition.
Forty-four hopeful members of the Los Angeles lumber gang, 6raved thl cold ocean breezes to make the morning iouna in the Hoo-Hoo Golf Tournament on March 21st, at the California Country Club, in Culver City.
'Ihe morning play was started by abrilliant foursome composed of Mark W. Lillard, E. R. (Bert) Maule, Walter Gibbs and Ray Garner, all golfers of the first water, and incidentally two of them winners of prizes that were awarded in the evening. Follor,ving these gentlemen came an array of talent, varied as to golfing ability and equally varied in costume. Of particular note was the brahd new and shining outfit displayed by the Hoo-Hoo Scrivenoter, one Clint J. Laughlin. Clint blew himsblf for this party, and, with his checkered vest, his brass band socks, and the pants that struck him just below the knees, boy, he couldn't be beat. And hL played the best game of his life that day, both morning ahd afternoon, but didn'tget a pize.
was the first man to hold it, and at the next tournament Mr. Joe Chapman carried it away.
In the evening, about a hundred men gathered for a stag steak dinner, and a snappy entertainmeht provided by the Entertainment Committee, Mr. J. E. Lloyd-Jones. Somg colored entertainers provided music and singing. Andl rof course, a considerable amount of music was supplied by some of the members present, those who are especially gifted along music lines, and some who are decidedly not.
- Mr. Bert-IVIaule, the prize committee, awarded the prizes during the dinner. Mr. Maule made quite a hit in his way of giving these prizes, by giving each successful man an order on the golf store at the clttb, the winner to select merchandise to the amottnt of his order, and being able to secure something in the golflinethat he needed, rather than a ciub or bag that he possibly might already have.
Here are the boys that carried ofi the honors, with prizes for low' net and low gross, for the day:
Roy Stanton, Bob Osgood, Walter Gibbs, Jr I[. Byrne,s, L. M. Rosenberg, Barrett Hanawalt, W. M. McDonougtr, Curtis Merryman, Art Pehberttry, Paul Penberthy, A. L. (Gus) Hoover, A. B, McAlpine, Paul Hill, C. W. Lee, H. 1,. Rosenberg, Geo. Lockrvood.
In additioir to the above. each man that made a "birdie," was awarded a ball, one for each such hole that he made. This is the result ofthis competition, with the score by each man:
Gus Hoover, 1; Geo. Lockwood, 2; Roy Stanton, 3; W. R. Fifer, 1; E. D. Tennant, 1; Geo. Burnaby, 1; Walter Gibbs, 1; G. Robertshaw, 1; E. R. Maule, 4.
E. R' MauleSixty-five in all participated in the afternoon play, when the real tournament was played. The game started at 1 p. ff., and the various players were teeing ofi. until twothirty when the last foursome gotstarted. The weather was not so favorable, rti'ith the strong wind and an occasional shower the boys rvere hahdicapped somewhat, and there werb no sensational low scores turned in, excepting the wonderful 84 made by Roy Stanton. He was in wonderful form, and walked awaf with the Hipolito Silver Cupl for the low gross for the day. This cup was donated by the Hipolito Contpany, two years ago, and must be won tn'ice by one man to be retained permanently.
The festivities were wound up u'ith a general get together good time, and games of various sorts, lvhich lasted until midnight.
stained and prepared for market right here in Los Angeles, ready for quick shipment in any direction.
Can be supplied in all colors and shades to meet tlre architectts specifications.
The best Red Cedar shingles efficiently andpractically stained by machine process with Cabot's comparable stains. Perfect goods. Quick action.
In the 1924 edition of "Lumber and Its lJsqs," by Mr. R. S. Kellogg, the annual wood consumption of about 50 industries is given in board feet. Thb greater part of the table is quoted below. Following this tabulation under each industry are given in some detail the important species of wood used in the manufacturing of its product with the percentages of each species and, where the information is available, the principal producing states are named.
The table follows:
Refrigerators and Kitchen Cabinets
Excelsior
Matches and Toothpicks
Laundry Appliances
Shade and Map Rollers
Paving Materials and Conduits
Trunks and Valises
Machine Construction
Picture Frames and Moldings ...
Shuttles, Spools and Bobbins
Tobacco Boxes
Sewing Machines
Pumps and Wood Pipe
Pulleys and Conveyors ....
Professional and Scientific i;.i;;;;;i;'
HEAD OF UPSON COMPANY VISITS COAST
Mr.W.H. IJpson, Jr., head of the Upson Company, of Lockport, New York, has been on the coast for several weeks, on a combined business and pleasure trip. He will return to Lockport about the firstof April.
Washington, IVIarch 20.-"Building Codes in City Development," the latest chapter in the series on "Lumber ahcl Its Utilization" being published by the National Lumber Manufacturers Association, has been most encouragingly received by city officials throughout the countr)r. The association is in receipt of many commendatory letters from such officials and a number of requests for the assistance of theBuilding Code Department of the National Lumber Manufacturers Association in revisihg municipal building codes.
Merced Falls, Mar. 8.-The Merced Fallsr mill of the Yosemite Lumber Company will open operations the coming season with increased fabricating facilities that are in accordance with the management's improvement program, fostered by Harry R. Lowell, manager of the company.
AN April l1th the foreman of our frame department will \-/ inspect the 4,000,000th Andersen Frame. ^ For sixteen years he-has watched the Andersen factory grow to be largest in the world. He has conffibuted toward this success by raising its standard of quality. The Andersen Standard Frame many men who are spending the maintaining this standard.
1. Immediate delivety-no expensive delays
7. Modern machinery, methods and specializawaiting for special frames. tion lower costs at the factory; quickness of
7. l2l sizes ready for every purpose. assemblysaves you time, labor and money
3. Delivered in two compact bundles plainly marked for size and easily handled.
4. ? units instead of 57. No small parts to become lost or broken.
5. N-o sorting, measuring or reftting. The complete trame narled up wltn pocKets ano pulleys in place in ten minutes.
6. Accuracy gives smooth running windows, vet excludes weather.
owes its leadership to the best part of their^lives in on the job.
8. Better results in frame, brick or stucco buildings.
9. lVhite Pine preserves original accuracy and gives continuous service.
10. Made by largest exclusive standard frame manufacturer. The trade-mark is absolute protecrlon.
A.C.-4 Bayport, Minnesota
'Wehaueinteresting booklets 1ot Architects. Contractors and Dealers, Please tell which booklet lou wantMr. Noble Rowland, foreman of the Andersen Frame Department, joinedourforce December 14,1908.
A reproduction of a page from "The Richardson Record," a monthly magazine published to the lumber trade, by the Richardson Company.
Please note, in the ten publications listed, there are TWO Lumber Journals, THE CALIFORNIA LUMBER MERCHANT, and THE GULF COAST LUMBERMAN.
Practically alt of the pages of. this Itecord'would be taken up with columns, nafnes, dates and figures if we attempted to print the entire schedyle of Richardson advertising for 1924. In this article Mr. Griffes gives a brief transcript of it.
Outstanding features are not only the kind andquality of nation;rl rrragaz,ilr.es chosen for the work, the scale of the huge newspaper campaign, andthe helpfulness of the Resale Plan, but also the high quality of the advertising itself, and the very remarkable rate at which the whole campaign, scarcely started as this issue goes to press, is evennow coyering the desks of members of the advertising department with scores of d:rily inquiries.
Three of the color' plates taken from 1924 advertisements are shown on the covers of this Record.
About Our " P ac hag e" System
More spruce will be handled by the monorail system at the Pacific Spruce Corporation at Toledo, Oregon, for many years to come than will be handled by any monorail system in America, and that means the world. The picture in the cut appearing on this page shows the manner in which the rough green boxlumber is carriedfrom the sorting chain, where it is assembled in package lots, to the loading dock of the six big barges, which transport it to the S. S. Robert Johnson, which takes this part of our product to the California market.
Themonorail is equipped with six of these transfer cars, each carrying from 2rO0O to'3rOOO feet of lumber, green rough, dry rough, or the finished product from the planing mill, to the point of storage or to the loading platforms.
From thetimethe lumber istaken from the sorting chain until it is loaded on the boat or in the cars it is handled in package lots, a system which we have developed to a fine point, and one which aids materially in speeding up production by keeping the yards and sheds ttclean as a whistlett and one which insures a product unmarred by handling. Even the lath from the lath mill are handled by this monorail in crates carrying about 3'OOO lath, in whichthey rernain until they are swung through the hatches of the Robert Johnson.
The service thismonorail delivers is but a link in the chainof service which this company has forged for the benefit of those buyers who have made a permanent connection with it through its exclusive selling agent, the C. D. Johnson Lumber Company of Portland.
The Little River Redwood Company, with mills ahd timberl holdings at Crannell which is 30 miles north of Eureka, have purchased 2N acres of waterfront property on Humboldt Bay. The new property is situated about one mile south of Samoa and is one of th,e most valuable pieces of waterfront property in this section due to the fact that it is on the main channel of l{umboldt Bay. The acquisition of this valuable piece of property will give the company wonderful facilities for yard storage and water and rail shipments. The property purchased was formerly known as the Rolph and Minor properties. H. W. Cole, manager of the Little River Redwood Company, states that the only immediate use his company intends to make of the new property is to move the present storage plant on the Arcata wharf so as to ihcrease their storage capacity and to have a shipping point on deep rvater.
FOREST PROTECTION WEEK SET FOR APR. 21-27
President Coolidge has designated April 2l to 27, inclusive, as this year's Forest Protectioh Week, according to information received by the Forest Service, United States Department of Agriculture.
Forest Protection Week this spring rvill mark the fourth anntral observance of an intensive campaign to acquaint the public with the serious and unnecessary damage caused bv forest fires. More than 36,000 fires are reported in the .by fires. the United States. every year, and an area of about 11,000,000 acres are swept by the flames.
Charles R. McCormick Jr., who is attending school at Santa Barbara, is spending his spring vacation in San Francisco with his parents, Mr. and Mrs. Chas. R. McCormick. During his stiy in the Bay District, he was a visitor at the offices of Chas, R. McCormick & Co. in the Matson Building.
Unfortunately, it will be impossible to giv\ a cofi account of the last Los Angeles Hoo-Hoo Clu\ lunc in this issue, account of the time.
Gus Hoover was Chairman on Thursday and he surely did put it over in a typical March 27th, Gus Hoover manner. A steady stream of laughs from start to finish is what this gentleman can be credited with, and if there is a prize this year for the best meeting, it would be just as well to give it to Gus now with no more competition.
There was no "Speaker of the Day." The speechmakers were the fifty members that attended. Gus had each man introduce the man on his right, giving some facts about him, either complimentary or otherwise, real or fanciful. It was a riot. The boys had an impromptu contest right then, to see which one could dig up the greatest amount of dope about the fellow sitting next to him.
Then Eddie Houghton introduced his sister, who accompanied the buhch for some sing songs, all Hoo Hoo numbers, furnished by Henry Isherwood. Ed also sang a very beautiful solo. Don Essley, George Melville and a couple more of the boys were prevailed upon to do a solo, and were received with long applause, for their efforts.
Those that missed this meeting, missed a good one.
Through mill. connections recently established, we can row assure large users of har& woo& forfurniture and cabinet work, interior trim, doors, sagh, etc., a most dependable supply of all of the beautiful Philippine hardwoods.
Our millg are located in one of the finest and largest timber stands in the Islands. Shipments coming forward at reg. ular intervals, include zoth red and white L.au, an (Philippine r4aho!any), Apitong, Guijo, Yacal, and six other varieties. Where desired, we canhave shipments cut to your 8pecifications.
It will pay youto get our prices in carload and cargo quantities.
George A. Jewett, famous veteran lumber merchant and lumber advertiser of Des Moines,.Iowa, has just issued a letter to his trade, reminding them that he has been doing business at the same office for 43 years and at the same warehouse f.or 44 years, and at the same time announces that a second grandson, David Warren Jewett has just been taken into the firm. He ends his letter with the following postscript:
"I am NOT quitting. Hope to die a lumberrnan, but am in no hurry about it."
Mr. Jewett is a most successful paint as well as lumber salesman, and has built up a wonderful business. His father followed the Oregon Trail to California in'49.
The heads of the Whitmer Jackson Company, met at Coronado last week, for a several days conference.
Managers from all parts of the company journeyed west to attend.
Mr. A. W. (Bates) Smith, of the A. W. Smith Lumber Company, Los Angeles, "'Wholesalers of Pacific Coast Woods," suffered the loss of his tonsils in a successful operation performed last week.
A study begun in l9l2 in the Sierra National Forest in California has given some interesting results on the rate of growth of tapped trees of rvestern yellow pine., According to observations by members of the Forest Service of the United States Department of Agriculture, trees of this species below 24 inches in diameter show a decided retardation in diameter growth since the tapping of" 1912.
New Orleans, Mar. 20-A new plan book entitled "Southern Pine Homes," containing designs and floor plans of 50 homes that can be builtat moderate cost has just been issued by the Southern Pine Association for free distribution. This attractively illustrated plan book is of the same general character as "Modern Homes," of which nearly 300,000 copies have been distributed since making its appearance about two years ago, due to general popular demand throughout the country.
R. A. Hiscox, president of the Western State Lumber Co., San Francisco, has returned from a two weeks trip to the Northwest calling on the mills in the Portland, Seattle, Everett, Tacoma, Grays Harbor, Columbia River, and Coos Bay Districts. He states that the lumber market in the Northwest is in good condition, that there is a good demand from New York and the Atlantic Coast, that the demand from the Middle West is showing improvement, and although themills are curtailing theircut to some extent that the manufacturers are optimistic as to the future.
The Hagerty Lumber Compahy, a new retail concern, has opened a yard at 59th and Central Avenue, Los Angeles.
There is a little hole-in-the-wall lunch counter on a busy stre€t in Los Angeles-the tiniest eating place imaginable -and on the street window there is a big sign that reads-
PEOPLE'' -and underneath
words-
W. M. Beebe, well known San Francisco hardwood dealer, is back at his desk after being confined to his home for about a week with a slight illness. "Bill" says that he is feeling good and as soon as he regains a little more strength that he will feel better.
A. G. Dunn, of Montreal andlisociated with the Canadian National Railroad, rvas a recent San Francisco visitor. While in the Bay District, he was a guest of his cousin John C. McCabe of the Andrelv Mahoney Lumber Co.
Mr.F. P. Sappington, proprietor of Sappingtons Lumber Yard, at El Monte, celebrated the 2Oth anniversary of the founding of that business, on March tr1th.
Mr. Marcus May, rvho has been connected with the J. D. Halstead Lumber Company at Los Angeles, for some time, has taken a position with the new--Ifall Lumber Company, which is opening a yard on Washingtoh Blvd., near Culver City.
Mr. May will act as auditor and general office manager for this company.
George Meisse, San Francisco representative of the Cadwallader-Gibson, Inc., distributors and dealers of mahog,any has left for the Atlantic Coast tvherre he will spend the next two months calling on the eastern trade and making a survey of lumber conditions in the eastern market. He will visit Philadelphia, New York, Boston, and other points on his return west.
Otto Frese, well known San Francisco lumberman who for the past two years has been located in Peru, South America, following the hardwood business there has returned to his old love California and is now associated with Harry Thomson the popular San Francisco retail lumber dealer.Mr. Frese's many lumbermen friends are glad to hear that he is back in San Francisco again.
The Standard Lumber Company, a new concern, has opened a new retail yard at I25O West 58th street, Los Angeles. They will conduct a general retail lumber business, and will also install a modern planing mill.
The new firm was formed byMr.A. R. knudson, and Guy W. Male, both old experienced lumbermen, and well known throughout the south.
Mr. Knudson states that the present name of the company will be changed later, inasmuch as it conflicts with the name of an already existing company in California.
The wise dealer selects the product which builds for him the most lasting auccese. You know this to be a fact. Therefore you can't afiord to handle an{ sell anything but the roofing which invariably delivers thq utmost service no mafter what the weather conditionr may be.
The honest super quality of Weaver Roofing is the answer. We think enough of our product to staLe our reputation on it. You can stake your reputation on Wiaver Roo6ng-a6d 'build the moet permanent aucceaE not only for today, but for tomorrow and for all the other tomorrowg to comel
Tele'phone Bdwy. 07El - Lor Angclee, Celif. zi|fi-i,i'" Eaet Eth Strcct
"Santes Oaerhead"
Carh ia Oficc and Bankr
Sccuriticr
These securities consist of U. S. Government, state and mrliricipal bonds and other securities of the highest grade.
Prcmiumr in Courre of Collcction
All accounts over 90 days old are excluded, This repre- sents a normal amount of live current accountsequalling oaly about 35 days' gross premiums.
Mirccllaaour Aretr
Consisting of interest accrued on boads; amountsduefrom other insurance companies, etc.
Totrl Admittcd Arctr Bclonging to Policyholdcrr
From theseassets we have excluded atl furniture aad 6xtures, automobiles, printing plant, supplies, premium accounts over 90 days old, and all other assets not quickly convertible into cash.
hcrc*vc for Louer in Proccr of Adjurtrncnt
Rcrcrrc for Uncarncd Prcmiumr
This reserve is the full unearned portion of the premium hetd for the paymelt of any luture losses on policies ia rorce.
Rcrencr for Fundr hcld uadcr Rcinrurrncc Agrlc- Dantr
Rcrcrvc to Covcr all Othcr Liabiliticr
Thir is a reserve to cover taxes accrued, dividends eccrued.on expired policies anil all other cunent liabilities, otber than .losses.
Nct Cerh Surlrlur
This being the net resetYes as aoove.
Increase made in Admitted Assets during 1923 ....t rue72
made in Surplus for_ Payment of Future Losses during ly8
made in Net Cash_Sgrplus, 4uring 1923
The Northwestetl Mutual Fire Arsociation achowledger a higher and broadcr miuion then thc rimple ftrnbhing of sound inrurance indernnity at coct. Ib misrion ir the conrenation of property from lolr by fir+a terrific and ever-increaring economic wa.rtage
otr rtafi ir at the senice of property ownerr interested in CONSTRUCTM inrurance-irurnce that reekr to prevent lorer ar well ar to pay-for them. A telephone call or poctal witl bring ur together.
';;;;;t' llit' ;n'";' ;;;;idil'r-''jri
I welcome the opportunity here given me to discuss our cooperative relations with the lumbermen of California. It gives me a chance, not only to talk about results already obtained through joint effort, but to point out the places where further coopera- tion between the lumberman and the forester is essential, viewed in the light of the interest which the consuming public has in obtaining a continuous and adequate sup- ply of wood products at a fair price.
Your organization, at its annual convention in New Orleans last September, registered in no uncertain manner its interest in the forest problem. Your Resolutions Committee report, read in part as follows:
"In regard to all of the items of the Snark's ieport upon the question.of forestry, the rvorking out of forestry on tracts of land in various parts of the United States, and the general encouragement of the forestry idia among the whole of the membership of Hoo-Hoo is highly approved, and we believe that ways and means should be arrived at for carrying it out fully."
I understand the reforestation resolution was unanimously adopted by the Convention. . This action was naturallv a most heartening one to all foresters, anl gives me an open avenue of approach to a <liscussion of the participation of lumbermen in the forest conservation movement.
It is necessary, first, to give a brief summary of the wood supply situation which confronts the Nation. then to consider the conditions in California, and follow with a discussion of such remedies as can be prac- tically applied to the ills diagnosed.
The National Situation
In quantity, but not in quality 42/o of. the original virgin stands of the country remains, a total of 2200 billion fe,et of timber. Although fu of. the true forest land of the Nation lies east of the Great Plains. this area only contains now 25,Vo of the uncut stumpage. The balance of the virgin supply is concentrlted, in fu of the acreage of timber-producing land in the States comprising the Rocky Mountain region and the Pacific Coast. About 469 million acres or 7a of the land surface of the United States is classified as forest or potenltial forest land. Of this, 138 million acres are virgin forest; 250 million acres have been cut over once or more, and now bear culled or second growth stumpage or small trees of no merchantable value, and 81 million acres are practically barren.
Approximately l0 million acres of forest land are cut over annually in the United SJtates, about one-half of which is virgin stumpage and one-half second growth woodland or areas previously culled. As far as data available permit striking a balance, it appears probable that the remaining saw
timber. of softw^ood' species is disappearing approxrmately Er/2 times as fast as new growth is replacing it. Our hardwood tim- ber is being used up approxim&ely 3l/z trmes as fast as it is being replaced. It may be said that 25Vo oL the cuirent d.rain upon the national supply of wood is replaced by growth while 75Vo is an unreplacid de- pletion of the visible supply. Ii is fruitless to attempt any precise -estimate of the amount of wood which will be needed bv the United States in the future. Whateve-r assumption may be reached, the supolv ac- tually available wilt fall short of it ior a considerable period of years. The foreso- ing is quoted almost verbatim from the recent report of the Select Committee on Re_ forestation of the United States Senate, which, as you know, has spent much time during the last year in an exhaustive investigation of the N4tional situation.
We haye in California, according to the latest figures, a virgin supply of 284,505.000.000 ft. B. M. of which 2-3 is in pnivate'ownership, the balance being largily owned bv the Government in its National- Forests. Oi the privately owned stumpage, lll billion is owned by operators and holders in the oini region and 76 billion by the redwood ieo- ple. The future of the publicly-owned iim_
(Continued on Page 44)
(Continued from Page 43)'
ber is secure. While we ar-e sllling annuall.r l"tc. amounts of National Forest.vtump-
do so under such regulations as w-il[ insure the future productivity ot tne land, and we s€e to it that the amount.solc does not exceed the amount replaced Dy new growth' The future of the redwooo ilr.rti iitJ appearq bright inview. of the laree majority of the owners that lt ls gooc f"iin"iJ tot ihem to reforest their cutover f"nat. -htt" prospect is not so bright in r.esDect to the so-called pine regton ol Lallfornia. The growth of timber here is slowii ttti" in thE redwood region;-the menace of fire is also greater; the burden ot taxati,.; l; hiavv hJre as well and but verv few owners are -therefore showing any. concern for the future of their logged-off Iands on the ground that it is not good bustness' Obvi6usly, no one can e2(pect a man to soend money on unproductive - p-roperty' dn the othei hand, foresters and the consuming public have every right tg..9.xpecl that oDerators canvas every posslDlllty or o.r".coirins the obstacles which now stand in thC wav- of keeping cutover land prod-uci"s"L* irops of iimber.- Frankly, we fe.el that operators, even lnder ex$tlng conqri'io"t, do"ta do more than they have d-one in this direction. In the pine region ot Lalrfornia. nature will reforest the land providine sled tre€s are left and the cut-over "iEas are adequately protected from fire'
Much progress has been made in fire orotectiori of virein stands in the pine rehott. The Forest Service in 1910 instituted i fire orotection organization which has been oerfected until if now gives fairly adeouate Drot€ction to the timbered country. 'ihe private owners within and adjacent to the lfational Forests have realized that good business demands, the protec$on of their
virgin timber from inroads by fire, and concluded that they could better aftord'to take advantage of the service of an established fire protection agency' operating on interlocking or adjacent lands, than to set up their own organization. Within and adijcent to the National Forests of the State, ire approximately 4% million acres of privateli owned timber land. 4 million acres of thls total is given protection by the Forest Service through cooperative agreements. The protection cost averages a little less than 2c per acre, and the land protected includes virgin stands and in some instances cut-over acres.
The cornpulsory fire patrol law endorsed bv the lumber industry and enacted last vlar bv our State legislature was a step rin [he riiht direction. - The lumbermen also have glven their support to the passage of special protective measures on logging areas, sb that-the danger of fires starting may be reduced to a minimum. Except as an incident to the protection of logging equipment and virgin timber, little attention or efiort has been devoted to preserving the voung growth of the otder cdtting areas. Irlatuially, the extent of these older cuttings is very huch greater than the land logged in any given year, and it is chiefly a matter of atcident whether or not this young wrowth, so necessary for future crops of tir:rber. will survive. Promiscuous, broadcast burning, even under the best of coniitions, is a practice which can not be tolerated under any system of forest lnanage- ment. A few progressive companies have recognized that it is cheaper to prtvent slash fires. than to suppress the occasional targe and costly conflagrations that inevitably occur and i'ause decrtase in log output and destruction of improvements, and have taken steps, in cooperation with the State forester-. to protect this young growth' As in the case of protection of virgin forests,
reguation may be needed to secure Statewile application of an. adequate system of fire provention on cut-over lands. Sufficient justihcation for such regulations would appear to be furnished by the experience -ot ihe progress operators who have aiready instituted such systems
So much for fire protection. Important as it is, there are other problems to, be met to mailrtain tht productivity of California oine tirnber land. Seed trees are ,rec.sraiy. Foresteri, in studies, have shown tlrat the logging of ,srnalt trees between 12 'rnd. 20" in diaineter. is not good busiincss for the operator (1)-because of low grades of lumbei from such trees and (2)-cost of handling many pieces of small volume. If such t€es are left, they will serve as seed trees and form a good nucleus for a second crop of merchantable timber. Lumbermen havt not shou'n an inclination to act upon the facts brought out hy these studie-s but if the present destructive methods of logging on prirate land are continued, the tumberman will have few small trees to worry about. The desire for increased output has rcsulted in the introduction of destructive losging methods. Horse logging was sup- plinteii by small donkey engines pulling in logs by means of a cable traveling slowly on the gr.rurrrl. Delays were frequent because of stoppage of logs by obstacles during the handling process. To overcome this, the h,igh lead m€thod came into use, the'cable being held ofi the ground by a block fastened bn a sparttree 80 to 150 feet above the ground. Thus, at least foi a large porition of the haut, one end of a log is held 6fi the ground in order to avoid obstacles, and the-powerful machines haul in the log ina manner and at such a high rate of sp€ed that it sweeps down small trees and stands of reproduction.
(Continued on Page 46)
Catholic school erected in 1870 nozt being dk- nantleil for its sound Redwooil bmber.
It hes the permanent qualitiee of REDWOOD combined with lorr
IIIFTY-THREE yearE aso
.F built thie Catholic school California. lt is now being Redwood lumber it contains.
ANYTHING IN DOUGLAS FrR (O. P.) WESTERN HEM LOCK, RED CEDAR AND SPRUCE.
(Continued from Page 44)
The high lead is in general use by private operators. The Forest Service prohibits its use in Government satre areas but does permit the use of a msdified lead, the block to be placed not higher than 35 feet' This serves to loeep the line on the ground for the greater part of the haul and the destruction resulting from the passage of the loe through the woods is not nearly so sriat as with the high lead. Foresters and iome lumbermen hold that the high lead is so destructive in its operation that it should not be used, but most operators maintain that it is cheaper than the modified lead and continue to use it despite its destructive efiects on the forest. The differtnce in cost between these metthods is a matter of dispute and results of a study made in 1923 witt le discussed on Saturday at a meeting of the California Forestry Committee. If the margin in cost is not wide, lumberllen, I think,-will be glad to consider the adoption of 'the modifitd lead because of its less destructive nature. If there is a margin in favor of the high lead, foresters, and I beI'ieve the consuming public, will demand its abandonment on the ground that the destruction done by it, far outweighs its advantases and thai its use must be prohibited if our- forest lands are to keep productive. Its abolition may mean a slight increase in the cost of lumber but even so that is part of the price the public must rday if we are to avoid a d,ire'stringency in the supply of wood products in times to come.
If lumbermen do not voluntarily abandon the use of methods which leave appalling destructidn in their walce, some public
agency must see to it that they desist through regulation.
Taxation presents another problem. Admittedly operation of present tax nrethods oresent obstacles to reforestation of cutover iands. so well known that it is not necessarv io discuss them in detail. Lumbermen, uniied with foresters to get legisrlation throush last vear to ameliorate the tax burden o-n toceel-off land but the bi{l was vetoed on thi-cround of its uncon#itutionality. An immediite need is a constitutional amendment, and all interested agencies should get behind a move to put this'' over this year.
The lumbermen have supported legislation outlining a cooperative program between s*at€s, private owners and the Federal Government, whene police power remains with the States. They have been strongly opposed to bills proposing Federat regualtion of privately owned timber lands. Lumbermen have accepted and supported State regulatory legislation where it dealt with prictices already proven not to be costly. Lumbermen have, however, not been inclined, in my opinion, to recognize that thev are dealine with a resouroe which in its bresent andJuture use, is linked so insepirably with the welfare of the Nation that theie r€sts upon them a very definite and clean cut responsibility to reduce waste of present and potential raw material to the lowest possible minimum compatible with reasonable cost of finished product to the consum€r. They therefore took askance at resulations which might in some degree ilo* uptheir operations, reducing iheir output or making it cost more. The
consumingi public is beginning to insist- .iq louder tone than heretofore that public agencies, State or Federal, see toit that ti'is timber resource is handled in a manner that will guarantee, lqt-the best possi' ble utilization bf present raw material includins the elimination of wastt and, 2nd-the esiablishment of a budget system which will eventuallv provide fora balance between timber siowth and consumption. A change to a more conservative method of logging timber, the leaving of trees for seed and as a nucleus for future crops, higher charges for necessary protection of crops, all thesc will undoubtedly cost more money' If lumbermen cannot-make a fair profit on their investment they will not continue in business. But wood is necessary to people and industrv. and the lumberman is here to stay. if, because of our shortsightedness 'in the past, it is going to cost money to get back to a sound forestry basis, the public must pay for such a move and will pay as lons as it is assured that the manufacturer of t-he raw material is getting a reasonable profit out of his business and not an exhorbi'tant one.
Let the tumberman meet his obligation by acknowledging his responsibility. Let him put into efiect, voluntarily, forest practices proved essential in the harvesting of forest products, and in the protection of cut-over areas. Then there will be little need of placing mendatory legislation on the statute books. But let him hesitate too long in putting such practices into effect and the State must act without political chicanery in its laws or political influencc in their enforcement. If both these agencies fail, then the Federal Government must intervene for the saving of a resource that is as an artery
(Continued on Page 63.)
We carry in ctock in orr San Francirco Yard for
INC.
NOW AT 4O2 CENTRAL BLDG. TRinity 5EE4
WASHINGTON
LI.'MBER AND MILL WORK CO.
Rcpa
O.o. U. ILrt Lla. e Ulr. Go
ler. G. Brownc
UoilAgr Cduau
S.!&d FbLL
8tl-Ol? Men Nat. BenL Bds. TUcker 4617
WHOLESALE LUMBER
TOOI CENTF'AL BI.'ILE,ING
LOS ANGELES. CALIFORNIA
Fn- wENDLTNG NATHAN co.
nEDW00D. PAcrFrc LUMBER co.
A. L. HOOVER - 422-23 Central Bldg.
PHONES VAndlke t5lrTUckcr 1@
LUMBER HAUTING
By Hour or M.
Lor An3cbr Humbolt {r8l 6621 MrLcc Avo Carr unloadcd with diapatch
WE CAN-AND WOULD LIKE TO DO YOUR WORK
LEACH PRINTING CO.
217% So. Sprinc St. TRinity 9082
Thir Space For Sale
McLEOD LUMBER CO.
933 CEI{TRAL BIDG.
VAndike 1584
WE GET
THE MONEY
H. D. K. CO.
"Collectors Who Collect"
846 San Fernando Bldg., Lor Angeler Phone VAnditre 7686
HARDWOODS
Whitc Pinc Sugar Pinc
Specid Fectory Stoc& Atl Woodt
Vcnecrcd PenCr
F. P. BAUGH
819 E" 59rh St. Phone 292-812
VAndilc &Zl!
MARK W. LILLARD
WHOLEISALE
SASH-DOORLP^ANETS
Southcrn Califorria Distributor Nicolai Door Mfg. Co., Portland, Oregon Whitmer Jrcksor Co.,Albuqucrquc, N. !I.
,F0 Ccntrel Bldg. Ias Angcler, Crl.
15 YEARII IN LOS ANGELES
DAVE X. MARIG CO.
GENERAL INSURANCE
reported a satisfactory months effort.
volume of business, in their first
E. W. (Ever-Willing) Hurst, an old experienced sash and door man, and one who thoroughly understands the needs of the trade, has opened his nerv warehouse on East 9th Street, Los Angeles, where he will handle a general line of sash and doors, ,qqofing, wall boards, built in features, door and rvindow frames, mirrors, and a complete line of fir finish and stock moldings.
Mr. Hurst has been identified with the lumber and door game for some time, in various parts of this state, and has notonlyafrrll knowledge of the. tnanufacturing ends of the business, but also undeistandS and can properly cater to the needs of the retailer.
His new plant is very attractive and is laid out with the idea of efficient handling of stocks, and of getting the rpaximum of storage capacity.
The new company rvill operate a fleet of their trucks, and will serve the entire southern district, by automobile delivery, attempting to maintain a prompt service.
Besides a complete stock of stock size doors and windows, they will be prepared to furnish the dealers with quick action of specials and cut up work. Theywill stock all stock patterns and sizes of fir moldings, and will also furnish fir finish, either in specified jobs, or in stock orders, direct from the mills.
Mr. Hurst has made arrahgements with one of the large, well known roofing manufacturers here on the coast, as a jobber in the southern territory, and they will make a feature of handling the well known Buttress Board, which is manufactured in Los Angeles.
The new plant opened about March lst, and they have
The AngelusLumber Company, operating on 15th Street, Los Angeles, has bought the West Coast Planing Mill, and will in the future operate the two enterprises under the name, Western Mill Work and Lumber Company.
There is more true religion in a smile to the living than in a eulogy to the dead.
You cant win the heavyweight title by doing lightweight stunts.
NEWEST SASH-DOOR AND SPECIALTY
PHONE, WIRE, WRITE DAY OR NIGHT
EVER WILLING SERVICE
NEVER SLEEPS
FINISH...MOTJLDINGS
SASH AND DOORS
DOOR AND WII\DOW FRAMES
ROOFING: WALL BOARD
IRONING BOARDS
BREAKFAST NOOKS
(Continued from Page 26)
ping lumber and timbers.In addition, the sawmill is right lheie at the source of supply of the greatest commercial log market in the world, where logs may be bought in the raft right at the mill door, every day of the year. There is practically a perpetual supply of timber for this mill, and ihe finest of transportation facilities to reach the various markets of the country. They have the great plains of Canada, the whole rail markets of the United States, and all the water receiving lumber markets of the world to ship to by boat.
Vtr. Kirby is 'i'ery enthusiastic about his new acquisition. He has ofte'n said that because of the fifteen to twenty years timber the Kirby Lumber Company -owns in Texas, i-re would never "go $'est" like so many of his contemporaries of the South. Yet he seems to be "going west" very stronglv of late, having within a few month-s p-urchased into twb great concerns that are great factors in the Western industry.
Is
GARFIELD 5OOO
Mr. Mark W. Lillard, Los Angeles representative for the Whitmer Jackson Company, of Albuquerque, attended the conferehce of Whitmer Jackson executives, held at Coronado last we.ek.
Mr. A. W. Clark, sales manager for the Bloedel Donovan Lumber Mills, of Bellingham, Washington, has been in California for the past two weeks'
Mr. Clark journeyed south abottt the middle of March stopping first at San Francisco, where he stayed several days, inspecting the general market conditions around the Bay District, and making a survey of the freighting situa' tion. While there he visited u'ith Mr. Oliver J. Olson, and also rvith Mr. Robt. Forgie, California representative for the Bloedel Donovan Mills, with headquarters at Los Angeles.
Mr. Clark accompanied Mr. Forgie to Los Angeles, rvhere they put in several days around the lumber centers. While there-he made his headquarters with Mr. Forgie, in the Central Bldg.
Mr. Clark states that his compairy is now manufacturing better than a million feet of lumber per day at their Bellingham operations, where they have three mills working' Tfr'ey are doing their logging around that district and are also-bringing ila.ge quintity of logs in from the Olympic peninsula. '
Their first raft from the peninsula arrirned at Bellingha-m on March first, coming from the Sekin camp. The,se rafts are of the Clark type, cigar shaped, and about 9001 feet long. They intend-making a regular run of these, keeping all mills supplied with logs from this district.
At the piesent time the Bloedel Donovan Lumber Mills a.e op.raiing two steamers, both on re-gg!?I run to San Pedro, the "George L, Olson," and the "Whitney Olson."
The most thoroughly told and re-told short stories of the present season are as follows:
Two men on a subway train in New York City, and one said to the other, "Didn't I meet you one time in Omaha?" t'No'' replied the second, "I never was in Omatra in my life."
"Neither was I" said the first man, "It must have been two other fellows."
the total construction program of the ehtire country this year estimated at four billions of dollars, there can be no doubt but that 1924 will be a prosperous year for the lumber industry generally.
Some of the national authorities who have been consid-
The Stork was paying a visitto the home, and the expectant father was pacing the foor.
The nurse appeared. "Whatis it, boy or girl?" asked the father.
"Triplits" said the nurse.
"PIJNG" cried the father as he fell backward into a chair.
ering and discussing the proposition say that building costs are 3O/o higher than they were at this time a year ago, bnd thatthis fact rvill militate against the probability of the volume of building this year equalling that of 1923, udhich was a record breaker indeed.
The latest figures on new construction work show that 208 cities issued permits in 1923 totaling $3,1.67,969,2fr, in contrast to $2,574,778,871 for the same cities in 1922.
The March 15 meeting was called to order by President Chapman, immediately after luncheon at the Travelers Hotel. The following firms were represented:
Friend & Terry Lumber Co., L,. H. Chapman, Sacramento; The Diamond Match Co., I. E. Brink, Chico; Hammond Lumber Co., F. C. Trace, San Francisco; Calif. Redwood Assn., R.F. Hammatt, San Francisco; Sacramento Lumber Co., F. E. Conner, Sacramento; Sacramento Lumber Co, J. W. S. Butler, Sacramento; Loomis Lumber Co., W. B. Dearborn, Loomis, Cal.; \\restern Door & Sash Co., J. L. Todd, Oakland; Sullivan & Larsen, L. P. Larsen, Rio Vista; Pac. Port. Cem. Co., H. C. Maginn, Sacramento; W. D. Thomas, W. D. Thomas, Sacramento; Redwood Mfgr. Co., J. P. Brewer, Pittsburg; L. E. Johnson Lbr. Co., Geo. N. Pfeuffer, Portland; Eagle Lumber Co., G. R. Bleecker, San Francisco; Booth-Kelly Lbr. Co., J. R. Neylan, San Francisco; Spaulding Logging Co., A.J. Miller, San Francisco; Booth-Kelly Lbr. Co., H. C. Henry, San Francisco; The California Door Co., Earl E, White, Folsom; Hutchinson Lumber Co., J. Hickok, Oroville; Hutchinson Lumber Co., A. E. Johnson, Oroville; J. M. Derr Lbr. Co., H. M. Derr, Elk Grove; Hendrickson Lumber Co., W.N. Baker, San Francisco; Coos Bay Lumber Co., W. A. Glenn, San Francisco; General Supply Co., Jas. Tully, Fair Oaks; Chas. R. McCormick Co., O. L. Russum, San Francisco; Auburn Lumber Co., E. T. Robie, Auburn ; Gerlinger Lbr. Co., Allan Turner, San Francisco; Cu'tter
& Lumber Co., C. A. Minard, Sacramento; Western Lumber Co., P. K. Holland, Sacramento.
A telegram from A. L. Porter, secretary, Western Retail I-umbermen's Assn., Spokane, Wash., was read as follows:
"Please convey to yorrr members our wishes for a very successful conference Saturday. I only wish it were possible for us to be present with you. The National Lumber Manufacturers Associatioh of the United States are taking up in very active fashion the second mortgage question, to see if they cannot tvork out some solution whereby the manufacturers might assist the home builder through the retailer. \Me are assisting as much as possible and appreciate the co-operation of the retail lumbermen in your territory, and hope those who are not members of the \A''estern will send us request to put thern on the roll."
The club members desired more detailed information on the subject before definite action is taken on the matter.
Mr. H. C. Maginn of the Pacific Portland Cement Co., announced that his company is building a new plaster mill in Nevada, and a new cement mill near Redwood City to greatly increase their production. He stated thata new film had just been produced, "Cement in the Making," and if the club members would like to see it, he will arrange to show it at any time on request.
Questions No. 4 and No. 5 on the Questionnaire Sheet which was recently sent to the club members was then taken up for discussion in whichthe members present participated.
Question No. 4. "Would a larger discount than 2 per cent for cash to all customers increase cash sales. make less bookkeeping, and ferver bad accounts ?" A few firms
favor allowing 5 per cent for cash. Others who have tried it have discontinued it. Most retailers favor allowing only 2 per cent for cash, the same as allowed by whoLesalers. It was pointed outthatthe dealers could not afford to allow 5 per cent discount in order to increase cash sales without raising the retail price, and this would work to the advantage of competitors who adopt a lower list and give only 2 per cent or no discount forcash. The volume of cash sales depend largely on the salesman, for it in figuring the tag at the time the customer receives the material, he asks the customer if he wishes to pay for it, and states the amount, mahy cash sales would be made that otherwise rvould be "charge sales."
The question of trade ethics pertaining to what business should be classified as both wholesale and retail was disiussed. ;Wholesalers feel that the questionf shou'ld be definitely decided and the decision published so that everyone rvould knou'. Retailers feel that all inquiries for material used in territory served by retail yards, with rare exceptions, should be handled by retailers, regardless of the size of the job.
Question No. 5. "Is it good practice for dealers to guarantee to furrrish materials for a completed job, at a stipulated price, as practiced by millwork cohcerns, when furnishing'A Full Mill Bid."' The retailers ail seemed to oppose thispractice. It is considered obsolete, bad, and dangerous. It was pointed out, however, that there is still to be {ound an occasional dealer who will resort to this
method to secure business. It invariablv leads to losses ', and dissatisfaction.
Mr. Hammatt, of California'Redrvood Association, was called on. He stated that the California Redwood Association is planhing to have 29 standard bill boards erected to advertise the use of redwood, and that these boards or road signs would be distributed in all the territory from Sbcramento to San Diego. He said that if retailers wished to co-operate by using standard road signs, and include a phrase about the use of redwood, that the association would pay 25 per cent of the cost of the sign. However, application would have to be made at once, as the budget for this purpose is being rapidly depleted.
The wholesalers present expressed their views oh the market cqnditions, and believe the bottom has been reached. Mills are' closing down, ahd logging camps are closing. Few transit cars are en route. Grays Harbor district is curtailing output to the extent of 2,500,000 feet per day. Log prices and wage scales remain unchanged.
Business ih Sacramento and San Joaquin Valleys is very quiet. Building continues good in the San Francisco Bay district.
Walter Baker rvas asked to furnish the club with musical entertarrrment for the April meeting, which he consented to do, and promised would be good.
The Glover llouse Lumber Company has opened a yard at Davidson City, a new subdivision near Compton.
Sittin' in the mornin' Under the cocoa tree, Wonderin' if you're nutty Cause you seem.to be.
Sittin'round at noon time Eatin' with your knife, Braggin' bout your leadin' Lion tamer's life.
Sittin' in the evenin' Under a pepper tree, VVonderin'if some pep, Will ever enter thee.
Livin' in this dreamland, Gazin' at the ground, God won't help you nowhere Just a sittin' round.
They believe in,advertising, do the modern merchants of old Japan, and the way they word their inducements to the public to come and buy, is very attractive to ourrwestern ears. lfere are some excerpts from a recent copy of a Japanese newspaper:
"Our merchandise is forwarded with the rapidity of a bullet."
"Our marvelous paper is as strong as the hide of an elephant."
"You will be received in our store in a stupefying manner. Our employes are as amiable as a father trying to marry his daughter without a dot. You will be received like a ray of sunshine coming after a horrible day of rain."
But the best of the lot is this: "Our vinegar, extra quality, is more bitter than the anger of the most diabolic mother-in-law."
He was a young lawyer who had just started practicing in a small town, and the sign which he hung outSide his office door read:
A neighbor saw the sign and said, "My goodnesS, man, look atthat sign. Don't you see how it reads? Put in your first name instead, whatever it is."
'
"I canlt do it," replied the lawyer resignedly.
'Why not?" asked the neighbor.
"Because my name is Adam," replied the lawyer.
Marshall Field, th'e world's most successful retail merchant, said there were twelve things to keep in mind while working on the way toward success.
1. The value of time.
2. The success of perseverance.
3. The pleasure of working.
4. The dignity of simplicity.
5. The worth of character.
6. The power of kindness.
7. The infuence of example.
8. The obligation of duty.
9. The Wisdom of economy.
10. The virtue of patience.
11. The improvement of talent.
L2. The joy of originating.
Mabel: "Who's your cook now?"
Grace: "Della."
Mabel: "Della who?"
Grace : "Della Katessen."
We.all know, of course, that the Government-acting cooperatively with the lumber associations 6f the countryhas developed uniform grades and specifications to be used nationally in the lumber industry; and that Secretary of Commerce Hoover strongly urged the rnills to all grademark their lumber for the protection of the public. In fact, Mr. Hoover told the lumbermen-in the slang phrase of the day-that they "must do it or else."
The other day the Southern Pine Association met in New Orleans to discuss grademarking all their product in compliance with the Governmental demands. And the most interesting business address of the entire meeting was delivered by a retail lumber dealer of San Antonio, Texas, Mr. G. E. Melliff, who has a national reputation as a lumber merchant.
Mr. Malliff got up and urged the mill men to grademark all of their product, and he based his demands on three fundamental reasons:
First, to protect the public and prevent the builder from being swindled by unscrupulous builders, lumber dealers, and others.
Second, to protect the manufacturers and at the same time force them to identifv and stand back of their own grades.
Third, to protect the legitimate and honest lumber dealer
who desires to sell his customer the best of materials, btrt who is handicapped very frequently in so doing by having the other sort of lumber dealer offer in competition and at reduced prices low grade lumber under the guise of better lumber.
Then I\{r. Mallifi went on to tell his own experiences in meeting the competition of the unscrupulous dealer who juggles his grades, cuts the price, delivers lumber of a grade lower than specified when he gets the order, and furnishes the consumer a building of lower'quality than he wants, pays for, and is entitled to.
Mr. lVlalliff urged the necessity for protecting the consumer, as paramount, and declared that the only objections he had ever heard to grademarked lumber, was based on dishonest motives, and that no legitimate lumberman could be anything but benefitted if each piece of lumber be marked to show its grade, and delivered to the consumer on its legitimate face value.
The Southern Pine Association ttuanimously voted to grademark their lumber.
Mr. Hoover urged the point, at the first lumber-Governmental conference, that the consumer has the same right to look at a piece of lumber and identify it, as he has to look at a can of pr€served vegetables or fruit, and know that it was g'uaranteed under the pure food laws.
And in thisI\{r.Malliff strohgly supported him.
Preserves Within Our Products
Nature's Stundy and Beautiful Qualities.
MODERN MACHINERY ATIID SKILLED HUMAN PTFORT JUSTIFIES OUR SLOGAN
STRAIGHT or MIXED CARS
OAK FLOORING
GUM FL(X)RING
ARqUATTQUE CEDA,R LIMNG
WHITE OAK TRIM RED OAK TRIM
RED GUM TRIM
CASING BASE SAP GUM TRIM MOULDINGS
OAK WAGON STOCK GUM R'RNITURE
BEECH FL(X)RING
Furniture Stock in Sets CUT TO SIZE Ready to Assemble
Ftat Surfaces Hardwood Trim Sanded
WARREN - ARKANSAS
C. M. Clark, Representative Los Angeles Chicago Lumber Co. of Wash. San Francisco
Sugar .Pine
Showing the character of trees irom which our Pine is produced
SUGAR and WHITE PINE
WHITE CEDAR and SPRUCE
EVERYTHING IN HARDWOOD
We Carry theLarge* Stock in the Wect
IYISTIRN HARDW()()D IUIIBIR C()MPAI{Y
D. J. CAHILI4 Precldent
B. W. BYRNE Sccrettry
Humbolt 6374 - Box 8,Str. Ci Lor Angeler
"If lt's Bradley's lt's Better"
O. H. Bar, Snatft,SanlaAna
Albcn A. Frctl, Snatft, San Dlcgo
C. H. Grlfcn, Jt. Snar\, Sanla Cruz
C. E. Pilat,Srurk,Waauqd
H L. Roalcte, Srcrh, ls Anccla
H. E. Vcih, Snatft, Fruno
A B. Wulcil, Snqrh,Sen Frcnctoa
D. A,Wllllamnn, Surft, So,crcmcnlo
The Orange County Hoo Hoo District, rlnder ldershio Vicegerant Snark- O. H. Barr
the able leadership of the Vicegerant Snark, O. H. Barr, met reLumber- cently in conjunction rviththe C)range County mens Club. at Fullerton
Mr. Barr outlined his plans to the meeting, of having a Concatenation, either at Anaheim or Santa Ana, some time in the summer, and he appointed the following team to serve with him on the Nine.
Scrivenoter-H. G. Larrick. Custocation-H. A. Lake.
Jabberrvock-L. 1,. Isabel.
Bojum-H. M. Adams.
Sr. Hoo-Hoo-S. H. Tingley.
Jr. Hoo-I{oo-Elmer Bou'ers.
Arcanoper-J. R. Collins.
These men, .besides acting as the Nine, will also serve as the General Mernbership Committee, rvith Mr. Barr as Chairman.
At this meeting the membership voted to establish a regular, monthly meeting date for their district, the time ahd place to be decided and announced by the Committee at a later date.
Mr. Rollins A. Brown, Los Angeles representative for the Superior Oak Flooring Company, was the chairman of the day at the Febrrrary 20th meeting of the Los Angeles Hoo-Hoo Club.
There lvere several out of town guests at this meeting, and inall an attendance of about sixty. The Snark introduced IWr. George Cornrvall, of Portland, who gave the boys a very interesting talk on market conditions in the north. He reported that several of the mills had closed, and that he looked for a general curtailment in production cluring the next few weeks.
Curtis Williams reported for the building committee, and introduced Mr. Milto'n Metzler, who gave an outline of rvhat could be done in the rvay of the Los Angeles Iumbermen financing their own office building, and having a place for club headquarters. This matter was again referred to the conrmittee, of rvhich Mr. Williams is chairman.
After receiving the gravel from the Snark, Rollins Brown i'ntroduced first, 1\{r. R. Carnahan, president of the $uperior Oak Flooring Company of Warren, Ark., and also of the Standard Lumber Company, Pine B1uff, and then Mr. James A. Burns, founder of the Oneida Institute,
(Continued on Page 58.)
(Continued from Page 57.)
of Kentucky. Mr. Bufns entertained the boys for some time, with an account of his experiences in the mountains of Kentucky, of his participation in a feud that had lasted for generafions between his and another clan in the mountainE, and of his being respo'nsible, by the foundation of a school system in the district, of having stopped this -and all othei of the old feuds that had existed. His school system grew into the present Oneida hstitute, an educational inltitution maintained by subscription, and turning out hundreds of u'ell educated boys ahd girls, that had had no former opportunity of learning.
The meeting adjourned at 1:30.
ATTENTION HOO-HOO CLUBS
DON'T FORGET THE ATTENDANCE PRIZE CONTEST FOR THE BEAUTIFUL REDWOOD GAVEL THAT HAS BEEN DONATED BY HOO. HOOCLUB NO. 9 FOR THE HIGHEST MEMBERSHIP ATTENDANCE DURING MARCH ANDAPRIL. THE CLUB SECRETARIES SHOULDNOT FAIL TO REPORT A RECORD OF THEIR MEMBERSHIP AND ATTENDANCE DURING THESE TWO MONTHS.
BAY DISTRICT CONCATENATION
APRIL 4
The Bay District Hoo-Hoo rvill stage theirnext Concatenation on the evening of April 4 at the rooms of the San Francisco Commercial Club. A nice bunch of Kittens are being rouhded up forthis affair and an excellent entertainment is being arranged for by the Commitee. John C. McCabe of the Andrew F. Mahoney Lumber Co. and J. E. Martin of the "California Lumber Merchant," tolether with Vicegerent A. B. Wastell and the Bay District 9, have charge of the arrangements for the Concatenation.
l/Rt tne Hoo-Hoo ClubNo. 9 luncheon at the Palace Ifotel, San Francisco, on Thursday, March 13, Vice-President J. Walter Kelly presided. Chas. R. Wilson, Jr., Chas. R. McCormick & Co., lvas the winner of the attendance prize r,r'hich was a beautiful Hoo-Hoo watch-fob donated by Secretary Henry R. Isherwood of St. Louis. Walter Madill and Oscar johnson were winners of special prizes donated by Homer Maris and Fred Barg.
After a short business session, the meeting was turned over to R. F. Hammatt of the California Redwood Association who acted as the chairman of themeeting. He introduced Mr. M. M. C)'shaughnessy, city engineer of the city of San Francisco who gave an interesting and instructive talk onthe Hetch Hetchy water and power projects. Mr. C)'Shaughnessy said that the water situation in ihe state of California was critical at the present time as only 9 inches of rain had fell in San Francisco' since last July and that only 2 inches of rq1 fell in Los Angeles and San Diego in the same period. He spoke of the water capacity of the Spring Valley reservoirs on the Peninsula stiting that they had a capacity of 30 billion gallohs of water when filled but at the present time there was only 8 billion gallons of water stored there due to the fact that the Bay District has had practically no rain-fall for the past two years. San Francisco is a big city_ and lov.ed iround thC lvorld Mr. O'Shaughnessy remarked and a city like San Francisco should have nothing cohtingen! regarding its rvater supply. To make the water situation in San Francisco certain, he gave an interesting history of the events that culminated in the construction of the great Hetch Hetchy Dam which r.r'as named the O'Shaughhessy
(Continued on Page 61.)
Slate Surfaced and
.ARE BI.'ILT TO WITI{STAND TTIE SUN'S HOTTEST RAYS
Pioneer SLate Surfaced' Shinglet above all othera stand the weathir tegt and will not eoften, dry out, crack or warp, Their congtruction combines the de' sired featuree of economy, durability, artistic appearance and safety.
Pioneer Products are the result of thirty-six years of practical experience in the manufacture of roofing and building papert' and lumber dealers can safely build their reputation on the merits and satietying qualities of Pioneer Productg. Manrfactured by
We are operating at Voth, Texas, o double band sawmill (one of the largest of all hardwood mills.)
-
We are just completing at Voth, Texosr a second hardwood mill, equipped with a single band.
We will immediately build at Voth,Texas, a 3rd hardwood mill. AII combined it will be IOO% Iarger than any other hardwood plant on earth.
-r-
You Can Rely On Kirby Products.
You Can Rely On Kirby Service.
You Can Rely On Kirby Dependability.
Harry T. K€ndal, Gcocral Sdc! AgGrt HOUSTON,f T IS one thingto PROMISE lumber, firm in I texture,free from wormholes, able to hold its finish, etc.
It is another thing to MAKE GOOD on this pledge. WE CAN, because \re are the ONLY lmporters with our own timber resources and o.r, ottt, Mills in Luzon. Our Trade-mark PROTECTS YOU. It 's onthe end of every board. Look for it, when you order
For 18 Yea,rr
..CHrcKASAW BR^ANTY' OAK FU)ORING
har bccn e rtendard of Grade-Quality-Manufacure
Manufacturcd By
And Dbtributed By
Lamao
for RICH GRAIN EFFECTS, at moderate cost. Inyour self interest, let us tell you more about them.
CADWALTADIR - GIBS0N COMPANY Inc.
The ONLY Importers with their own Timber Supplv and Mills in Luzon, and with PACIFIC COAST HEADQUARTERS
5th and Brannan Streets San Francirco
Oahland Sdlc Ins Angelcs
As a Cuarantee of QualitY
OAK FLOORSi I.ATD WITH
are a credit to the dealer who furnished the ffooring and to the carpenter who laid them'
Everv piece is carefully examined and graded,- and text"r.'"t'.i ".tor will be iound to be exceptionally beautiful and uniform.
Show samples of Superior Brand to -your most particular contractor customers' call attention to the remark"fry-p.ii.J nnish, explain the care we take in manufaci"rini t" prevent cupping- and buckling ahd you'll find it eaJy to'sell more oak fooring'
(We also manufacture exceptionally fine beech flooring')
W€st Coast Representative
W. M. BEEBE
Pacific Coast Distributor
250 Firlt Nattonal Bank Bldg' Sm Fnnctrco, Calif'
SUPERIOR OAK FLOORING CO.
Hclcma, drk.
E. M. SLATTERY
Lynwood, CaL
GEO. C. CORNITTUS
Aner. Natl" Bank Blds. lhn Francirco
SAMUEL R. NORTON Hqry Bldg. Pcttend
Our large and diversified stock enables ue to give unusual service even on the most \raried and difficult orders.
TRY US AND SEE
HARDIT()(ID TUIIIBER
ORING
PWHITE CEDAR_SUGAR PINE
(Continued from Page 58.)
Dam by the supervisors of San Francisco and dedicated on July 7, 1923. FIe stated that with the completion of this great project that the reservoir rvould have sufficient capac- ity to supply the city of San Francisco for over six years. He also spoke of the electrical energy that could be generated through the use of u'ater stored by this project and the construction of a po\\rer honse ind the possibilities of a hydro-electric distribution system that would supply electrical power for San Francisco. He urged the lumbermen of San Francisco to make the trip over the Highway boulevard on the peninsula to familiarize themselves with present reservoir conditions after which they rvould fully realize the necessity for the Hetch Hetchy project.
J. H. McCallum 'r,r'as appointed the chairman of the next meeting.
are being invited by the association to attend the big annual banquet which will be helcl the evening of April 17, and to participate in the various sessions of the association the follorving dal'. At one of these, Secretary of Commerce lloover r,r'ill be a speaker.
Arrangements for holding the Concatenation were completed by Secretary-Treasurer Isherrvood and John W. Blodgett, president, and Dr. Wilson Compton, secretary manager of the manufacturers' association. The date tentatively set for the event is the evening of April 18.
From "The Pest," monthly organ of the Rogers Lumber
Yards, Sask., Canada.
Brc coNcAr Ar NATToNAL LUMBER MANUFAc- ,nlH;t"l-:'flm#tL"J.,'frlo"ol,l,t"r::i.,'tn*X1*ii"*: TURERS' ANNUAL hand addressed, and was mailed by the H. R. A. BaughA feature of the big annual meeting of the National man co'' of Indianapolis' Ind'-a firm that publishes lumLumber Ma'ufacturers' Association, in cili."go, A;;i^1, T:||f-^tl?"iit^tiT: efficiency books' lumber calculators and 1f3, will be a Hoo-Hoo Concatenation. and thlngs ot that sort' plans also are being rnade to bring together for a meet- Ifere was at least one_mailing piece that didn't score a ing in adlrance of the" association cJn.reition members of hit because of a diseased mailing list. I the Supreme Nine ancl I{ouse of Ancients, and fnternation- Their envelope carried first blass postage. That's two al Secietary-Treasurer Isherlvood is sending out a call for cents thrown away. There lvere five separate pieces of advertising literature telling the story of the things they this gathering.
Th1 degree team which n'ill lead the neophytes through rvanted to sell the Rogers' Lttmber Co. at Elbow, Sask., the onion bed will be composed entirely of Chicago {nem- rvhich has been out of existence for over two years. The bers of the Order, ancl, judging by splendid accomplish- value of the material enclosed in their envelope would ments of the past, they rvill make the event a memorable probably be close to ten cents, including the price of the one. envelope; in which case they have spent twelve cents to
Members of the Supreme Nine and House of Ancients send a message to a firm that rvas out of existence.
"Wholesalers ol Pacific Coast Woods"
At 326-327 A. G. Bartlett Bldg. LOSANGELES
Main 3f 76
EXCLU$VE SALES AGENTS IN SOUTHERN CALIFORNIA AND ARJZONA FOR NORTHWESTERN REDWOOD COMPAT{Y
Abo
Rail end Cargo Shipments FIR-PINE-SPRUCE
Main 3177
The W. R. Pickering Lumber Company, of Kansas City, contemplates the immediate erection of a new white and sugar pine band-saw mill, in Northern California.
This new plant rvill be operated separately from their present large operations at Standard, and lvill probably include a modern box factory and.a sash and door plant.
The site has not yet been selected. Mr.W. R. Pickering, head of the W. R. Pickering Lumber Company, has been in California for some time, spending most of the time in and around Standard and states that theywill prbbably make afinal decision in the matter of location etc. in a short time, and that the company would make an announcement early in April.
A. J. Russell, of San Francisco, manager of the Santa Fe Lumber Co., is on a two weeks'business trip in the Northwest rvhere he is calling on his lumber and shingle connections and also making a general survey of the lumber market. He will visit the Portland, Seattle, and other Puget Sound lumber districts an<l on his return south will stop off a ferv days in the Willamette Valley.
Floyd Dernier, manager of the Lumbermen's Service Association of Los Angeles, was a recent visitor in the Bay District where he spent several days calling on the retail lumber dealers.. He also spent a ferv days calling on the dealers in the Sonoma Countv. Stockton. Sacramento and Peninsula Districts.
Everett King, of the King Lumber Co., Bakersfield is the recipient of many congratulations owing to the arrival of a fine baby boy at their home on N{arch 1. The youngster has been named Arthur Orven I(ing. Both Mrs. King and bfbyArthur Owen .are doing very hicely.
'/ H. J. BRATLTE oN cALTFoRNIA TRrP
H. J. Bratlie, president of theBratlie Bros. Mill Co., pioneer shingle manufacturers of the Northwest with their large operations located at Ridgefield, Washington, was a recent arrival in San Francisco while en route to San Diego. Mrs. Bratlie has recently recovered from a severe attaik of pneumonia ahd Mr. Bratlie was accompanying her to Sau Diego where she will spend some time convalescing.
' W. R. Spalding, of the W. R. Spalding Lumber Co, of Visalia, is on a three weeks' trip through Southern Californib which will carry him as far south as San Diego and Tijuana. On their return north, he will travel over the coast route via San Francisco. He is accompanied by Mrs. Spalding.
(Continued from Page 46)
to the heart of our present and future National prosperity and welfare. Forestry in the United States could not have advanced ina few short decades to the place that it now has reached ifit had not been sup- ported by the progressive element of the lumber industry. It cannot go forward with any rapid stride unless it takes into account the problems of the lumber producer and receives the hearty cooperation of the industry. But foresters and lumbermen are but two of the triangle. The third is that individual known as the consumer He is with us today and will be with us tomorrow and of the triumvirate his voice must be heeded.
I feel sure that the foresters and lumber-
men can agree on those demands made by the consumer and still dwell together in peace and amity. From the action already taken by your Order, foresters can surely rely upon continued active hetp in furthering the caus,e. And last of all, the lumbermen in taking the init'iative in the establishment of progressive forest practices, is not doing this solely in the interests of the public weal. He is assuring a supply of raw material and is establishing himself and his industry on a permanent basis. And, fortunately, in the California pine region, this goal can be attained by minor adjustments in logging methods, and not excessive increases in costs. The objectives of the lumbermen and forester may be reached with profit to both by unity of action.
California lumberrnen, because of the comparatively slight increase in expens,e of rnodified methods are in a better position to
put the progressive measures into efrect than are operators in many other regions. They have the opportunity to gain a material strategic advantage in public opinion by taking the action now.
I would not fully cover the subject under discussion if I failed to acknowledge the very valuable cooperation given us by the lumbermen of California in the studies which are boing made of wood utilization and preservation, The Secretaries of the Redwood and Pine Associations act as an Advisory Committee to the Forest Service in dealing with such matters. Further than this, lumbermen have been more than willing to give us figures which we have to obtain for the purposes of the census and again to open their books to us whep we make our investigations of operating costs and market values in connection with timber appraisal work.
PERTECTION OAK FLOORING
MAPLE FLOORING
WYBRO VENEERED PANEIS
Lamatco Compo-Boerd
PLAIN OAK
QUARTERED OAK
POPI-AR
WALNIJT
Veneere, Dowek, Treenailr, etc.r €tc. and
SPANISH CEDAR
EBONY
SPOTTED GUM
IRONBARK
JENISERO
HAWAIIAN KOA
LIGNUMVITAE
MAHOGANY
PHILIPPINE
MAHOGANY
JAPANESE OAK
PRIMAVERA
RED BEAN
ROSEWOOD
SIAM TEAK
TALLOW WOOD
They lay fat on the roof-They don't warp, cup or curl
We shipped the first car of 24 inchRoyal C,edar Shingles into Southern California. The dealers cabe back for more.-- We alsoget repeat orderc on 6/2 Perfect and 5/2 Pefiect Shingles
We manufacture 4/2 Royal6 inch Dimension Shingles, all clear, allvertical grain. You can retailthem for one-half the price of shalres and they will cover two-thinds the surface, per unit M.
It will pay to carry Arkansas Oak Flooring in stock. Archi-. tects, contractorsand builders have found over a long pcriod of years that greatest satisfaction has come from "Perfection" Brand Oak Flooring. Their specifications more often call for "Perfection" than any other one brand. You can build a greater volume of business on "Perfection." All stock is uniformly graded, and perfectly matched. Two large mills enable us to assure you prompt delivery. Our nationaladvertisingcampaign in the leading home lovers' magazine is creating bigger interest in the superiority of "Perfection" Brand. Write for full information.
Men who are making the greatest success of advertising, prepare their copy u'ith the main idea of CREATING DESIRE.
As many changes are rung in on that desire as the nature of the article, and the ingenuity of the copy-writer can produce.
The UTILITY-Ihe FUNCTIONS of that article are played up in every possible manner, until the DESIRE for POSSESSION overpowers the desire to keep the money-the AMOUNT of the money being secondary.
TFIAT method of advertising is fundamental; it applies whether the commodity to be sold is phonographs, fountain pens, lard, or building materials. And the same success rvill be secured by the sellers of ANY commodity, just so long as they properly advertise the FUNCTION and not the thing itself.
No one buys anything for the mere sake of having it. It is not the possession of the article that gives the benefit t'hich alone can be the excuse for a sale-the exchange of money for article.
The only reason u'e value money is for what it WILL DO. A' dollar in the pocket is without value; it's sole worth lies in the fact that it can be exchanged for something that rvil1 benefit YOU. It can be urged that its mere possession is of value, but that is begging the question, for that possession is of value solely and only because of the latent powers of purchase, and; not at all THROUGFI the possession.
That is a distinction that is not usually made, and it is for that very fact that so many people fail to judge betu'een mere possession, and beneficidl use.
Another angle of the same argument is this:
People have not as yet become fully aware of the fact thatthey are not really buying rvhat they buy; which rather cryptic statement may be interpreted to mean that although we are beginning to talk the function of the building to be er.entually erected from our materials, lve still retain the old manner of referring to same, using the rvord"lumber" rvhen \\'e filean "protection f rom the rveather in the shape of a tvall," and "shingles" r.hen rve mean "proection from the rain in the shape of a roof."
Arrd rvhen it is this 1,ery protection lvhich our customer is trying to buy, it is no .ivonder that he is somervhat corlfrrsecl and that rve tr,y to overcome that confusion by the only thing that comes to our minds, and that is by trying to irnpress himrviththefactthat he is getting a good money bargain through prices.
Lumber is but one of thousands of things that the constlmer wants and it isNOT the most important thing to his heart-as it seems to us it should be.
We naturally think the farmer should spend most of
his leisure moments figuring onwhat new buildings he could erect, but Mr. Farrner today reads lots of literature with lots of ads written by men who know how to write an appeal, and hotv to make himwantthe things they l-rave for sale.
They talk phonographs, and rnotor cars, and glad rags, and kitchen cabinets and handsome rugs and books and a thousand other things, and they tell their story so that they make that farmer and that farmer's family want those things they offer for sale, and they talk the BENEFIT of those things so convincingly and clearly and persistently.
There can be no doubt butthat an appeal from OUR business based on the functions of a building brings greater results than merely price appeal.
Goods sold under that sort of an appeal will stay sold and will create a desire for other goods to. perform similar functions, and thatthis course of selling will create permanent trade where the price making coLlrse of selling raw materials can only succeed in rnaking single sales.
-104 kinde 3/8" and, l3/li"-
lf,/here men make an art oI a trade-where the highcet &gre of exellence ir the only standlrd tolentd-vhere it ii an hon-or ud distinction to produce better than the uual qurllty of Flooring. L.
The wonderful tranrformation in the merchandiring of building materidc can to a large rneasure be credited to building plan senicel.
Attrective picturer of home extet'iorr, compact rdrm arrangementr, with carefully detailed coirveniences, togetrher with the various formr of creative adverthing har enabled lumber merchantr to appeal direct to the public and har offened the very meana of personal cooperetion
The public is, has been and always will be, hungry for practical buildins inforrnation and' tbey have a right to expect rnodern rervice.
They want the new home to refiect attractiveners and be convenient. Drrability, kinda and grader of materialr to be ued are important conriderationr. Good workmanship, competent effortr and tnutrporthineu are alro real factorr, which yor+ with your rubrtantid invectment and recognized home-building autho,rity, should advire upon and rupply.
While rnort lumber dealers have adopted rome form of phn eertticel Gornparatively few have mod'ernized their business to properly display plans and materielr.
A Service Room, Iooked after by a competent atteodant, can be made themort important department of your bulinen, for here ir where both home builderc and contractors will come for information, and the more complete end reliable you can maintain it, the greater will be itr rueftrlneer and productivenela.
Every other burineu in the world har chown you what dirpLay and eervice means. gAVo oi all merchandidng outride of building materialr, ir accomplfuh€d thnougb thece two modern methodr, that'r ufry rilkr,6rq automobilee and the meny other recondary invertmentr are conridered and adopted firrt.
You can change the courre of there mad dollara. .All of the at3umentr and dppealr ever created arc at your command if you are eqrdpped to follow up and satisfy the enthuierrn you inrtill, and it ir profitable burineer too, be' canue creative bucine$ ir non-competitive, and each new horne and catirficd home owner ir a permanrent example of your good intentiolrr to t€rve.
We have and alwayc will endeavor to creete for you to rhow, furnirh and ure, the bert Home Building ldea"r, the moet complete and pracical Building Pla$, Creative Advertiring Copy, etc., a^nd will welcome an opportunity of adviring withyouon Service Roorm by ftrnifiins photographr and planr featuring practical r(xlma ar they are maintained by many progres' eive, succeufut building materid merchants.
The most important part of the home ir tte kitchen Here the mealr are prepared and tte houeewife or tte maid spendr a soosiderable part of her time in thb task Whether it ir a plearant or an unplearant doty depende to a great extent upon tte anangement of the Kx)m. It can be made comforteble, rpacious, bright and sanitary, ar tilre one rhorrn here with the large built-in cloeete, tiled rink and excellent 6nirh.
Here is an attractive adventiremeng dieplayed recently in their local newrpaper by the Bentley Lumber Company, Glendale.
It has one very necessary featue for a succesful advertis€ment, an "eye catcherrtt with the bis h€ad about Attdy Gump.
"Trying to build a home without plans is like running a car without oil-it may start all right but it will start to squeak before you finish building."
We like that thought of Andy's. It applies to every one building a home like ham applies to eggs on the breakfast table. And the beauty of it is thatthe successful home builders realize that fact.
When a home builder becomes sold oncompleteplans and specifications idea, he at once eliminates thecostly waste of time and money. Take Andy's advice, use the "Oil of Complete Plans and Specifications."
Plans and Specification will smoothover the rough spots of business; help the old bus take the grades without laboring-by the use of our complete and up-to-date Plan Service, it not only makes the homg buildng business ride safer and more efficient, but moreinteresting and enticing.
Ftee Building lnformation and Plans in Our Up-to-Date Senrice Department.
Chas. R. I\{cCorrnick of 'San Francisco, President of Chas. R. McCormick & Co., is on a two weeks business trip to Portland, Oregon lvhere he is attending to business matters.pertaining totheir larg'e lumber and shipping operatiohs. He lvill also spend a few days at St. Helens, Oregon where their large mill operations are located.
N. E. -fones, of the Jones Hardwood Lumber Co., San Francisco, has returned fromatwo weeks business trip in the Northwest where he visit,ed Portland, Seattle, and other Puget Sound cities. Mr. Jones states that he found conditions in the Northwest very good, the business men were very optimistic, and that they were doing a large amount of building all through the Northwest.
C. W. Pinkerton, of the Whittier Lumber Co., Whittier, and president of the California Retail Lumbermen's Association, was a recent visitor to San Francisco. While in th,e Bay District, he conferred with A. B. Wastell, manager of the California Retail Lumber'men's Association. on association matters.
The Little River Redwood Co. are installing four Cutler Kilns at their plant at Crannell. With the completion of these new kilns, the company will have nine kilns in operation r.r'ith a capacity of 250 M ft.
H. W. Cole, manager of at Crannell, rvas a recent F-rancisco office where he business matters. He was Bay District by Mrs. Cole.
the l-ittle River Redwood Co., visitor at the company's San spent a ferv days attending to accompanied on his trip to the
R. G. Hiscox, of the Western States Lumber Co., San Francisco has left for the'east on an extended business trip that will include from six weeks to two months. Hd u'ill visit St. Louis, Kansas City, Columbus, Chicago, Baltimore, Washington, New York, Boston, Buffalo, Milwaukee and Minneapolis calling on the lumber trade in thes,e cities.
Fred Conner, president of the Sacramento Lumber Co., Sacramento, is reported ill with an acute attack of indigestion. 'His many lumbermen friends will be glad to know that he is convalescing nicely and hopes to be back again at his desk within a few days.
Tr. a . I f I | .. r ms space is at your service for want and for sale advertising. Advertibementg for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.
WANTED::-Salesman with car. Acquainted with Southern California retail yard ahd industrial trade to introduce several special lines of wood products other than lumber. Advise salary expected and full particulars as to experience, former connections, etc. Address Box B, clo TFe California Lumber Merchant, 408 Fay Bldg., Los Angeles, Cal.
BOOKKEEPER AND AUDITOR
A first class, lumber experienced, bookkeeper and auditor, is open for position in or near Los Angeles. Have just completed installation of complete bockkeeping system for large line yard concei'n, anrl have good ciedentials. Addrest, Bcrx "C" care California Lumber Merchant.
as manager or anywhere any
Have had 14 references, and Address box
POSITION WANTED
liv'e retail yard, or line of yards, can time. years experience, and can give the best am a hustler and u'illingto work' 3, care California Lumber Merchant.
WANTED: YARD FOREMAN
For large Redwood Mill, Mendicino Coast-must be experienced-56fs1 and have good record. Answer stiting references and salagy expected. Address, Box 25. care California Lumber Merchant.
go of
LUMBERMAN
Wants position as assistant manager or office manager of retail yard, but would consider any other good position. Thoroughly understand lumber and have a good knowledge of building construction. Experience covers saw-mill wholesale and retail lumber. Have been with the same lumber firm for the last three years in Southern California. Good reasons for desiring change. Address Box "A," care California Lumber Merchant.
DO YOU WANT TO SELL?
Hevc Buycn Weiting. DO YOU WANT TO BUY?
Hrvc good peyiag yard, good locrtiol in Lor Angclo. SEE L M. MEYER
ilit0 Chepnen Building' Lor Angclcr ' For Appointmcnt Call 82th9t2
WANTED: Position as auditor or accountant by young man thirty-three years of age. Fifteen years experience as manager and auditor for line yard concern.
Address Box 100, clo California Lumber Merchaht, Los Angeles, Cal.
WOULD MAKE CHANGE
Large wholesalers in Bay District wish to locate a live wire silesman, one who knorvs the Northern Calif. trade, and who is a hustler. Salary rvlil be arranged to fit the successful applicants qualifications. Address Box "D," care California Lumber Merchant.
For very good and sufficient reasons, sales mahager of large Southern California retail company wishes change in position. Would like confidential interview with company needing executive. Address, Box 222, care California Lumber Merchant. Speciali-e
AI.SO
()f6ce: Chrh Hotel, {th rnd Hill Strocr LOS ANGELES' CAL' Tclcphorc Frbcr lt0e
THE ABOVE ARE THE THREE GREAT CONSIDERATIONS IN IDEAL IWORKMEN'S COMPENSATION INSURANCE. IT IS REMARKABLE HOW FULLY THE LUIVtrBERMEN'S RECIPROCAL ASSOCIATION COMBINES THESE THREE ESSENTIALS. OUR SEVICE IS HARMONIOUS AND OPERATES WITHOUT FRICTION OR TECHNICALITIES. 'WE CONSIDER THE EMPLOYEE AS WELL AS THE EMPLOYER AND GIVE MUCH THOUGHT AND ATTENTION TO ACCIDENT PREVENTION. TO THE INJURED EMPLOYEE FULL JUSTICE AND ATTENTION IS ALWAYS GIVEN.
PROTECTION IS PARAMOUNT; WE FURNISH IT-1OO PER CENT COMPLETE.
Workrnen's Compensation Insurance for Lumber and Woodworking Industry
This Associalion is duly licenseil by the Califomia Insurance Department
Concerning our standing and reliability ASK THE CALIFORNIA LUMBER MERCHANT Inquiries Cordially Soticited
GEO. R. CHRISTIE' General Manager
ls there a single home in YOUR town, Mr. Dealer, not equipped with modern built-in features of the Pratt & Warner type)
Is there a kitchen without a disappearing ironing board) Without a disappearing breakfast table)
Is there a bathroom without a handsome Plate Glass Front Cabinet)
If there IS, Mr. Dealer, we are BOTH losing business.
