The California Lumber Merchant - August 1922

Stands alone among wallboards because itis uood throughout (not paper)

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Our advertising copy in its various forms instills desires for homes and demands for Building Materials and pla5's an all important part in awakening immediate longings for a-

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Southern States including California

Strictlyanon-profitmfing organizationn rehrrning all nvingr to its policy.holdera Amply protected by rererves, surpluq and excess insurance against large lorrea Affondr full protection under California laws with lowest obtainable net premium cost.

INQUTRIES CORDTALLY SOLTCTTED

S. O. KRANTZ, Mamging Edltor

A. M. THACKABERRY; Circulation Manager

A. C. MERRYMAN, Advertising

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,futlXher

How Lumber Looks

Lumber loolc romewhat difierently from what it did frfteen dayr ago when this page was last written.

So do ehingles. Goodneu how shingles from the North' wert have picked uP in two weekr.

The market rituation ir very, very much dirturbed by outride elements.

Take the national cituation.

Douglas Fir for the part two weekr has produced conriderably more lumber than har been eold' with ahipmentr betrreen production and rales.

The elapping on of embargoes qgainrt lumber and rhingles in the Northwest within the part week will materially reduce rhipmentr from thir time, however. It ir evident that the demand for Fir har not revived materially rince the July 4th rhut-down.

The production rituation ir hard to gauge in the Pacific Northwert. It ir rtill bone dry tfuoughout Oregon, Warhington, and Britich Columbia. In B. C. the Governrnent wontt let ttem run logging camps. ln Oregon and Washington they have been arked to log ar little as pouible for the public welfare. The sawrnills have evidently recured a fair rupply of logs thur far, but with moct of the logging campr down thir will be very rhortJived without rain. So the weatrher har sonsiderable to do with lumber prorpectr up therc.

The railroad strike har etill more to do with it. For reveral weeks the strike war not apparent on the rurface of the lumber market. Today it ir having itr effect in the rhape of alow movement of bulky freight, and in the placing of embargoee againrt rrrch freight in many dirtricte of the countr5r. Another two weekr will unquertionably ree a far rnore reriour tio.up of bulky freight than is apparent today, if the rtrike continuet' a! ir now more than likely. With trainr, carq and locomotiver dropping out of senrice every day the country over, it would be unreasonable to supPot€ that ruch freight ar lumber will not ruffer very early in the game.

It war the embatgo against lumber and qhingles iruti. tuted in the Northweet by the Northern Pacific, combined with the logging rituation up there, that suddenly and un. expectedly brought shingles up like the cat'r back. In Lor Angeler Green Star rhinglec at ahipside are bringing $3.85, ar against $3.65 only a few dayr ago.

Very few rail shingle shipmentr are being loaded, making transits which are moving, of more value and of coutrce boosting water shipments. The errbargo on rhingler hit clears and better firrt, because they come almort entirely by rail. Not much quoting ir being done on cleare in Cali. fornia since the rail embargo wac announced.

The national market for Red Cedar rhinglec grew ruddenly tight jurt ar it did in Cdifornia. Transit shingle ruddenly became very valuable, and ahingles bave gone up ever.wrhete.

Never try to anticipate the Fir market without watching Southern Pine. Southetl Pine, after several weelc of very dow business and dackening prices, hac reacted again, and the demand ir very brisk, with salet above production and rhipmentr, and eteadily increasing for the part two weekr.

With the logging situation prevailing in Douglar Fir territory and the increared demand for Southern Pine, the Douglas Fir situation lookc much more rtable than it did two weeks ago. At that time Sorurthern Pine demand war weak, a! waa the Fir denand, and it rcemed tbet the reduced prodrrction was the rhongert bolrter the Fir market had.

Reports from the Northwert ghow ttat there ir a rurh to resure shipr to carry rhingler through the canal for delivery in the South and Eart. If the rail embargo continuec there will be romething of a fiingle famine in the countr5r unles thir can be done.

So far ar the price situation is concerned both lurnber and shingler are rtrong tbroughout Califoruia todan and any change of a downward character can hardly be expected with the conditions prevailing in producing territory.

An intcrerting rituation has developed in the lath market.

Our San Francisco Ollice

THE CALIFORNTA, LUMBER MERCHANT

announces the appointment of Mr. J. E. Martin as the manager of its business, news and editorial afiairs in Northern C,alifornia. Hir ofiice is 804 Fife Building, San Francisco, in the suite of Chas. R. McCormick & Co. His phone number is Kearny 5100. Mr. Martin is a trained and experienced lurnberman and forester. He is entirely at your scryice.

Any courtesies extended to Mr. Martin will be fully appreciated.

JACK DIONNE, Publisher.

i\s lath generally are handled to round out lumber cargoes, the temporary withdrawal of a large number of ahipa from the coartwile eenice, has created a rcarcity of lath throughout the ctate. Green lath are strenglhening, although rome dry lath are available.

rnanufacturerc and distributorr in San Francirco and Los Angeles are having a little more difficulty in getting their ordere filled at the mills, although they have plenty of rtockr to take care of their own orderr. Furniture factories and other indurtrier are making rtrong demands on the hanlThe hardwood market continues firm. The hardwood wood suppliel right now.

Ships Tie [Jp---Cargo Receipts Lighter

Lumber receipts in Los Angeles harbor have been growing lighter through the last 1O dayg of July and with more than a rcore of vessels tied up cargo rhipments may continue light through the month of August.

- But the early and middle part of July saw an extraordi' narily big run at the harbor and the totals for the month will exceed thore of June by more than 6,O0O,OOO feet.

Receipts of Fir and other woodc from the Northwect for the month were 87,246,0010 feet, and of Redwood 11,625,000 feet-a total of 98,870,000 feet. Receiptr t[e lart two dayr of the month were 1O,6251000 feet.

Forest fires have cloeed many mills in Oregon and Warhington and not enough lumber is being produced to fill all

LUMBER RECEIPTS IN SAN FRANCISCO BAY DISTRICT SHOWS GRADUAL INCR'EASE IN 1922

Lumber receipts at San Francisco harbor for the first six months of the present year r;t/ere 332,000,000 feet, includ'ing both rail and cargo shipments.

With receipts for the last part of July estimated, the total for the first seven months of the year is approximately 400,000,000 feet.

It is apparent that the volume for the last six months of the year will be mtrch heavier than for the first six months, as tle receipts have shown a gradual increase from month to donth. - Owing to weather conditions in the early part of the year, lumber arrivals were comparatively light' reaching only 34,353,000 feet in January, compared' with more thin 60,000,000 in February and 66,000,000 in May.

Rail shipments always are an important factor in the San Francisco district, as much of the redwood and great quantities of Douglas fir come in there in carload lots. For the

the ships engaged in the Coastwire trade, so it ir probable that many of thore now idle will rernain idle. So, until thir cituation ir relieved, receipts will remain low.

For the fint six months of the year receipts at San Pedro and Redondo aggregated nearly half a billion feet460,000,000 in round figuru.

Up until the boat tie-up came, receiptr had been growing. They were 55,OOO,OO0 feet in April, 88'OO0,OOO feet in Man and 92TOOOTOOO feet in Jtme.

If shipping returns to a normal basir the lact half of the year doubtleu will see a big run and the total for the whole year may then reach tbe expected total of I'O0O'OOO'O(X) feet.

I

service wherever he went.

first six months, the rail movement aggregated. 57,000,000 feet, compared. to 275,000,000 feet of waterbound business, or about 17 per cent of the total.

L. A. BUILDING PERITIITS NOT SO IIEAVY

I-.los Angeles building permits in JuIy were not so heavy as in June and Spring months. Up to the evening of the 27th they aggregated $7,217,140, and represented 3,088 separate permits, so the total for the month will approxinate $8,000,000. For June the total was $10,652,000.

EAIIIIA,TT ATTENDS CEICAGO CONFEn'ENCE

R. F. Hammatt, secretary of the California Red.wood Association, attended the national standardization conferences in Chicago last week. Mr. Hammatt has been on a tour of the Redwood consuming territory in the East and Micldle'West for the last six weeks, introducing the new Red.wood. sales service to the trade, and reports a great interest in t4e

rr

Kindly ExIDreSSiOnS rr

ttl congratulate you. You have rendered the lunber indurtry a rcryhc of incalculable value, and I tnut that the hmbcrm generally will exprer their appreciation.tt (Jobn E. Rhodcr, Sccretary-Manager, Thc Southcrn Pine Alro6tioo, Ncw Orleanl La.)

'olVc are in receipt of your fint irue and beleve it war tbe fucrt paper ever publhhed for Califomia hmbetmcn."

(C'orCe Leal, LGal & Sonr Lumber Co., Lincoln, CaI.)

Robc* Kingrbury, well known lumberman and lumber Arrochtion wor*er of Mobertn Mo., rent in two dolaFfor THE CALIFORNLA LLffBER MERCHANT, ordering it rcot to the public library of Moberly. He nrrote: ,.The mirturc of rca breezc and Dionne brceze rhould nakc a dandy combination."

"\f,le are rtrong for your papcr and we want tte bog to havc a look at it too. We are mighty glad to lee you comG into Californiar and we hope you wr'll hclp ur booct bettcr fiingler in this teritory." (A. C. Pcrty, M. R. Smith Lun bcr & Shingle Co., Lor Angeler.)

tlVe have already had our moneytr worth out of t[e rarnc copy." (Coart Cedar Shingle Co., Portland, Or,egon.)

"Anyt[ing with Jack Dionne'r name on it ir worth tho pricc of admision. We extend you our bert wirher for unbounded aucces in your nw field.tt (D. S. Montgomer5r, Sccretary, Wirconrin R"hil Lunberncntr Arociation, Milwaukec.)

"We did not know what we had been nircing all th€.c ycarn unbl the new paperr etartcd co-i.g. It ir the bed wc have evcr a€en, jut fult of nervr and .pep.t The lart rpar ro good we want two or three extra Eopier.tt (S. L. Boyd, Boyd Lumber & Milt Co., Santa Barbara.)

"The linc yard managcr har great necd of thc kind of n*r, rpecial articler, and ruggectionr ttat appear in your publfoatbn. In rending ttie eubrcription I feel that I am E*ing an invcrhnt." (C. A. Campbell, Managcr, Thc King Lrmbcr Co., Shefter, Cd.)

"lt ir e nwrSl littlc peper and we predic{ it will glow ferl" (E. R. Longlcy, Southcrn Ltmber Co., Boulder Crce&, Cal.)

ttThis is merely a note of congratulation in connection with the fint irlre of THE CALIFORNIA LUMBER MERCHANT, whicb, contrar5r to my urual custoq I bave read from cover to cover. Pleare accept my wirhee for a prorperoru futurq" (C. Stowell Smith, Secretar5r, Cdiforah White and Sugar Pine ManrfacturerC Asrociation, San Francirco.)

"To ray rlat we are delighted with the new paper doer not half €apnerr how.we feel about it. The fint irue ir worth two dollars. It b ju* the kind of paper that the tradc ic b need of, and rve wirh you eyerlr ruccelr.rt (J. H. Baker, Prerident, Citizeu' Lurnber Co., Richfield, Utah.)

"lVe are both nore than pleared with .THE LITMBER MERCHANT.' May ruccers camp upon ib trait in rearon and out. Of coune, ar a relfsh Calarnaniac I'n hoping it will roon be knorm a^r .Dionne't Bectrt but even if my hope ir fulfilled, I'll never go back on .The Livert.' (Mn. Fred E. Conner, Sacramento, Cal.)

"We want to congtatulate you on the fint nunbcr of THE CAIJFORNLA LUMBER MERCHANT. Ir.har exceeded anythins we night have expected." (E. L. Bnrce Conpann Memphir, Tenn.)

"Your paper ir rurely full of SPIZZERINKTUM and if you happen to read any of our local papen you will ree. sorne of your idear doing work for us b tf,em. youn for the big nrccer of tihc new paper.tt (Robert L. Tate, Tate Lrmber Co., Huntington Park, C"t.)'

From a Courteour ContemporarSr

THE CALIFORNLA LLMBER MERCHANT i. rhe tith of a ncw rcmi-monthly lumber jourial ireued by Jack Dionne of Hourton, Texal, in t os Angeler, Cal. The publication b attractively gotten up, and as the name implies, maker rnerchandiring itr principal mirion. Shad lGanta of portland, will be editor and nanager, whfoh in itrclf b a guarantee that thc field of the Lurnbcr Merchirnt will bG mort worthily covered. The Timbeman rincenely wisher tte newest EGrrber of thc Pacific Coart lunber journal fanily prorperity and long lifc. (C'€o. M. Coanwall, The Timbernan.)

Campaign to Save Shingles Is On

Every newspaper in California has been asked by the Executive Committee of California Lrumbermen to aid in the campaign to defeat the State Ilousing act with its antishingle provision at the coming general election.

And every lumberman in California who hopes to continue to sell redrvood or red cedar shingles and use them on his roof or sidewalls if he wants to, is going to be urged to see that the faets in the issue are brought to the attention of the voters.

The campaign has just started. Time between now and the election is short and a lot of ed.ucational work must be done. As the campaign progresses the inclividual lumbermen will be ealled upon to take a hand wherever their efrorts are most needed.

The objectional provisions in the State Housing eode read. as follows:

"Every wooden building hereafter erected in ineorporated town, city or city and county, shall have the exterior rdalls thereof and roofs thereon constnrcted of the same kind of materials and in the same manner hereinbefore provided. for semti-ffreproof buildings."

"The roofs of every semi-ffreproof building shall be constr:ucted of approved incombustible materials, or be well covered with an approved composition fire resistive or fire retardent material."

"Unquestionably the effect of the act, if it becomes a law, wlll be to prbhibit the use of shingles for roofs, not merely in the congested distriets of the cities, but also in uncongested residence sections, suburbs, towns and villagesr" says

the committee. "There is nothing in the act which modifies in any way this blanket prohibition of what is, by common admission, one of the cheapest, as well as one of the most efrieient and durable building naterials used. for roofs."

The general eommittee in charge of the campaign consists of H. M. Cochran, manager of the Union l-rumber Company; J. M. Eotchkiss, manager of llobbs, Wall & Co., and A. J. Russell, manager of the Santa Fe I-rumber Company. Frank L. Mulgrew is in charge of the publicity work with headquarters in the St. Clair Building, 16 California street, San X'rancisco.

At a recent meeting of l-ros Angeles lumbermen a committee w-as appointed to co-operate with the general committee. This committee consists of Fred Golcling of the Frecl Golding Lumber & Tile Company; J. A. Thomas of the Coos Bay Lumber Company, and B. W. Bookstaver of McCullough & X'agan.

I,AUGELIN TELLS EOW VENEEB Ig DI.,ADE

C. J. I-raughlin, manager of the Les Angeles ofiice of the Long-Bell Lurn:ber Company, broke into print a week or so ago with an interesting interview in the Times on the manufacture of rotary cut veneer from California white pine. Ee desoribed the process exactly and emphasized the numerous advantages of doors made from veneer panels. Need.less to say, the Long-Bell folks are selling rotary cut pine doors. Mr. I-raughlin wasn't overlooking any commercial possibilities in ofrering his literary efrorts to the reading public.

We also manufacture Hemlock and Spruce Lumber and Red Cedar Shingles. Also operate a big creosoting piant at St. Helens, Oregn

70 Milesof Schumacher Wall Board at L.A. Industrial Exposition.

Seventy miles of wall board! That's SOME sale. It is exactly the amount that The Schumacher Wall Board Company of Los Angeles has sold for ihe purpose of constructing booths for the great Industrial Exposition and Pageant of Progress to be held in Los Angeles late in August under the auspices of the Los Angeles Chamber of Commerce. This is one of the biggest sales ever made by the big wall board company, and they are very proud of it.

Here is a picture of a sample booth built of this wall board as it will appear at the Exposition.

The Schumacher WaII Board Company desires through THE CALTIFORNIA I-.iUMBER, MER,CHANT to extend an invitation to all lumbermen who visit the exposition to make their headquarters in the Schumacher booth, which they are preparing for the Exposition, and where all visiting lumbermen v'ill be made welcome.

"'W'e are supplying 350,000 feet of wall board for the Exposition booths alone, " announces Sales Manager EarI Schmidt of the Schumacher Wall Board Company.

"Put that much'wall board end to end and it would reach from Los Angeles to Riverside," says Jos. E. Schumacher, General Manager.

" The Exposition is going to make a wonderful exhibit for

Schumacher rvall board. It is remarkable what beautiful effects can be secured on the surface of this boarrl. Some of the decorations alread.y finished on the Exposition booths are very artistic and. give a splendid idea of the possibilities of finishing this u'all board when it is used in resid.ential construetion.

"The joints can be sealed. in such a manner as to eliminate the use of battens. Now a smooth, unbroken surface can be secured l'hich offers an ideal background for any kind of rvall covering. Schumacher lr.all board is really not d.esigned for temporary construction, although it is frequently used for that purpose.

"The r'vhole Exposition will be a lvonderful display of our product and it presents a splendid opportunity for everyone to see just what this 'wall board is like and how it looks, even lvhen used only for temporary construction. "

A Dealer is knovm by the Lumber he SELLSand by the Service he GIVES.

Booth of Sehumacher Wall Board Company at L. A. Inductrial Expo:ition

UP AND DOWN THE STATE

WAI,TER, R,ASOR, MANAGER SUDDEN & CHR,ISTEN. SON LUMBER, DEPARTMENT, DIES IN S. F.

I:umbermen of California, in fact of the entire Coast, were shocked last week by the untimely death at his home in San Fbancisco, of D. W. Rasor, vice-president of Sudden & Christenson, and active manager of the lumber department of that organization. He was 42 years of age.

Walter Rasor, as he was popularly known, had been with the Sudden & Christenson enterprises for more than 15 years and had worked his way to a position of prominence and responsibility by his capacity for hard work and his executive abiiity. With the tragic death of E. A. Christenson last May, Mr. Rasor assumed practical charge of both the lumber and shipping ends of the business.

Pending a rneetiag of the directors, which probably will be held within the next few weeks, A. B. CahiII, secretary of the conrpany, is in charge of affairs in the San Francisco ofiice.

AR,KANSAS DEALER COMES WEST

C. E. Strube, for many years in the retail lumber business at Pine Bluff, Ark., has been spending the last few weeks in California and may locate here. His last connection was with the Pine BIuff I.lumber Company. He disposed of his interests

before starting West.

PEERY RETTREs FRoM BusrNEss

The Ambrose Lumber Company has succeeded the E. L. Peery Lumber Company at Santa Barbara and will continue

We have ready for prompt shipment from our Bay Point, Cal., plant, a considerable quantiy of

the business. E. Ir. Peery, the retiring owner, formerly was connected. with the Santa Barbara Lumber Company and has a wide acquaintance in the Coast territory. He expects to take a rest for a while.

..BERT'' DIMMICK JOINS C. AND O. STAFF

A. A. Dimmick, well knonrn wholesaler of Portland, has joined the sales staff of the California & Oregon Lumber Company of San Francisco. This conipany has extensive milting operations at Brookings, Oregon, and operates its own steamships between that point and San Francisco Bay. The (\rtler-Dimmiick Ilumber Company, of which Mr. Dimmick has been a member for the last two years, represents them at Portland. Mr. Dimmick formerly was connected n'ith the Hart-'Wood organization and has a wide acquaintance in California as well as in the Northwest.

DENVER, WIIOLESATER VISITS IIERE

C. W. Kirchner, mer&ber of the firm of McPhee & McGinnity, well-known Denver rvholesalers, is spending a few weeks with his family at Ocean Park. He has just completed a trip through the lumber producing districts of Northern Oalifornia and the Northwest.

FOBGIE BACK FROM TRIP TO NOR,TEWEST

Robert Forgie of the Frank Graves Sash, Door and Mill Company, has returned to Los Angeles from a trip to 'Washington and Oregon, where he visited many of his friends among the wholesale and milling fraternities

\Me are large manufacturerr of Douglaa Fir and rhip in our own boatr to San Pedro dockr for Southern California rervice, at frequent and regular intervdc.

Our Friend, the Former

All over the nation today the American FARMER ir facing the rpectre of f,nancial dirtre*, due to the inability of the railroade to give hi'n tranrportation rewice for his cropr; thir inability on account of the raih'oad etrike.

Again we witnecs thir most potent national powerr rore dbtreued. ThO cropr he has prodrrced by laboring twelve and fourteen houn a &y, may rot on hir handr becaure another clare of labor which wor&r eigbt houn a day har :aid: "The trainc rhall not move.tt

Surely, be ir long-rufiering. For he has the numben, the power, thc abilitn and commands the rituation, once he decider therc tbingr have gone too far, for he holdr within hir hande the neck of the rnort valuable of all our national sackr-the FEED BAG.

Some day tbere radical elements will go too far, and then the farner will ran ar the Marter said to the turbulent waterr: rtpg[QE-BE STIII." And when the time comet' he WILL ray it.

Surely, in these timer of national peril and diltrelt, rve can conridcr with a feeling of profound calm and ratirfaction--+ur friend, THE FARMER.

He is a raving gnc+an anchor to windward-in the lifc of the nation. HE ir tte rtrongeet argument in favor of itr rafe future.

IN HIM we can place our dependence, full of faith that if the wont come to the worst, HE will be the chhf bolrter upon which the wava of radicdirm will break and turn.

Himrelf the greatert of all workerr, the "induatrial tnrelttt hat not touched him; hir mentality reckonr no power t'hreatening the peaceN exbtcnce of thir Goverament.

It war a great lumberman who raid reveral years ago: ttThe only way to rave this nation frorn organized radicalirm b to oRGANIZE THE FARMERS." A great truth.

lVhenever thir greatert of all worken getr tired of working from rrm-up to run-down and then have hir productr imperiled at the capricc of a nuch leg potent and indurtriout-laborer, he has the power to recure iurtice for him' relf very quickly.

The Lumber M erchant is the Best Paint M erchant

Bv JACK DIONNE

I have mentioned the sale of paint at variour timec in the firrt two irsues of thir journal.

Perhapr I rhould have explained my attitude on thir rubject in the firct irsue, because of the fact that in THIS terri. tory, lumber dealerr are not paint merchants to anything like the degree that the retail lumbermen to whom I have been accurtomed to talking, are.

Many yearl ago I began preaching building SERVICE, selling IDEAS, relling BUILDINGS and their FUNCTIONS rathcr than boardr and shingles. At that time very few lumber dealers in the territory I war trying to rerwe, were paint dealers. And almost NONE were paint MERCHANTS. Those who handled paint, generally carried it on murgr rhelvec as an rm-purhed and unappreciated ride-line.

But my conception was that to rell building material ac the rhape of building THINGS and building NEEDS, P^AINT muct be ured, becaure when the conrumer thinkc BUILDINGS, or building ADDITIONS, he thinkr of them ATTRACTMLY PAINTED. No doubt about that, ir there?

Then to eelt building functions cuccesafully, the luntber dealer rhould eell the paint to go with the material, to cover it, to beautify it, to protect it. If he sells a man a barn plan, he cells him a PAINTED barn plan; if a porch, it'c a PAINTED porch, every time, that makes the appeal.

So the lumber dealer ir the bert possible paint merchant becauce hic businesr ir relling the rtufi that paint is made to coyer, protect, and beautify. So why rhouldntt he sell both? Who could be in better poeition? Who has a better right?

And besider, he is in buriners for profit, and there is fine return on the paint investment.

The greatest living authority on paint caid to me not a month ago: "There ic no doubt on earth that the live lumber merchant is the best possible paint merchant.tt I have heard the same thing from many paint men.

So for many years I have been talking ..PAINT" right along with lumber, because they work together like the lega en g 3tq6l-helping one another. At firrt the paint men took no interest in my paint efrortr. They didn't think much of the lumber dealer as a paint dealer, becaure, ar trhey told me frankly, the lumber dealer "Isn't a nrcrchant and we want our paint merchandired-not just stocked.tt

But things have changed mightily. Th€ lumber dealer HAS become a merrchant. And in juatice to the paint folks am glad to say that in THE GULF COAST LUMBERMAN

I have enjoyed rplendid co-operation from the peint producerr; more than any other reveral lumber journab conbined, and thourands of my retail lumbcr friendr ane Dow enthuriastic paint merchantr.

And in THE CALIFORNIA LUMBER MERCHANT wc are going to talk PAINT just the same way. The lurnbcr dealer-the rmall town dealer particularly-who docrn't carr5r and merchandise paint, har mised a big bet. And our busine$ ir soing to be to try and keep the dealcr from loeing valuable burinerc.

We will relate what lumber dealere have done and arc doing to make mone!-and hetp thcir tradFby re[ing ,paint. (Read "Why Thompron Yarde ScIIr Paint" h thir isue, by the raler lnsirger of that concern.)

The thing that maker paint a great lumber ride-line b thc teamwork of the two materialc. When the dealer fmdr lumber hard to rell "a! i!r" he jurt dresree it up with a plan and ronre paint, aid-pysste! it relts itself.

There'r no doubt about it. lf there'r one tfiing on earth more infectiour and contagiour than the Bubonic plaguc, it'c the PAINT fever on the part of the hourewife-and bcr hubby too.

Why, Mr. Lumber Dealer, every BI.LSSED HOUSI;WIFE IN YOUR SALES TERRITORY ISi A PAINT PRO$ PECT NOW. Every blersed one.

There'c no ulc talking; during the runny !€aron evciy hourewife is filled with a derire to grab a brurh and paint sornething. Ittr the nature of tlie home loving wonan to want to paint thingc at thil time of the year. Thc porch furniture, the fower boxer, the fence, the back porr\ ttc Iawn swing; everything, in fact, that ir looking dingy.

Tie up with thir derire. You know the old raw: "A board and a nail and a can of paint, Make many a place look new that fi't."

YOU furnish the board. Why not the can of paint? Why not the nail? Why not the "ney/' idea? If you, rcll thc IDEA, she'll buy the board, and the paint, and the brub and the nail, and a harnmer to drive it with.

Sell one paint job in each neighborhood, and you havc everyone in the neighborhood THINKING PAINT.

Yer, rir! Paint belongr to the lumber dealer, and if hc doesntt rcll it he'r refuring good money. You can rell pabt jobs when you can't even start a houre bill, and it furnirhcl something to keep you eternally bury, renring your territory, and selling something at a profit.

Say:-"My Business Is Different." If it the difference-NoT the business.

Prompt CourtesA

Bv JACK DIONNE

This ir the third and lart of the "penonal contact" reries. The importance of the rubject cannot porsibly be overrated.

Io -y iudgment the ure of prompt courtery to the burinecs caller in the bushess office rhould occupy the eecond page itt tbe book of mcrchandiring.

The FIRST page tcade: "lVhatsoever ye would that otberr rhould do unto you, do ye eyen !o unto them.tt This ir commonly referred to as '3The Golden RuIe." At tbe bottom of page ONE there chould be a portrcripg dro: ..BE ABSOLUTELY DEPENDABLE.''

The other day ar I rat at a burinerc hmcheon the dircusion aro!€ in the immediate group concerning my two recent editoriale on "The Point of Contact.tt

one of the men in the group declared himelf heartily in accord with my rentiments concerning the point of contact in the busine6 office, and that he kept a man in his outside office whore burine* it war to receive eyerlr onc who carne in, dircover their wantr promptly, etc.

Then up rpoke another man at the rame table, addre*ing the fint rpeaker, caying: tlf it were not for thic converration I would probably not have men. tioned thir, but I warmed my feet in your outride ofrice the other day for 3O minutec, and that rnan of yourr never seemed to 6nd time to give me a hearing, ro I left.t'

Then there wa! a heavy rilence.

Nothing unurual about the rituation. None of ur gives the proper aftention to this very important matter.

LE?S DO SO IN THE R TURE. Let ur make it our burine* to ree that every p€non who enterr our place of busines--extending the courter/ of a pereonal call regardleu of the buriners to be tranractd-.t" a prompt, courteous, intereated hearing.

We owe it, not only to the caller and thore whom he repreeentr, but to OURliELVES.

I heard one of the biggest bruiness men of the nation make a talk not long ago on the ridiculour red tape which many men weaye iuet inride the door of their burinecs officer, making themrelvec difficult of approach.-- He eaid that really BIG men are reldom hard to get to; that it ir the LITTLE men who are trying to act big, who generally play that part.

Respect the Small Order, Mr. Dealer

Every man who aspires to have a PERMANENT BUSI' NESS must give heed unto the morrow.

Today we are prosperous-today we have more business in sight than we dreametl existed. only a few years agotoday we are moving under the impetus of nation-wide campaigns-but tomorrow is coming.

Today we are having the "fat years"-bu1 there may be "lean years" to follow-and the wise man is storing his warehouses now against the time of famine.

He is laying up stores of CONFIDENCE-ancI TRUSTand KNOWLEDGtrFancI all those other "emotional trade builders" that will proye so immensely valuable to him when the "big rush" is over.

He is not neglecting the "little fellow"-the "small order"-in the rush of fiIling the big bills-for he knows that the little **An of today will be the big man of tomorrow.

The man who buys a board for a shelf today will be in the narket for a HOME tomorrow-and he will buy that IIOME from the man who took pains to fit him out satisfactorily with a single board.

Prosperity is the true test of a man's soul. Adversity may show his GOODNESS-buI prosperity will bring out his BADNESS.

"I haven't time to bother with small stufi"-is the confession of POOR BUSINESS QUAITIflCATIONS. It show narrow and limited trade vision. It proves a small mind.

There is more to the builtting material business than the dealer's side of itl there is more than swapping MATERIAI-r for MONEY

There is also the PROVIDING OF' SEEITTER-the securing of comfort and happiness and. cleanliness and convenience. There is the BIIILDING OF'A COMMUNITY-there is the MAKTNG OF HOMES.

AncI he who neglects to foster the SMAI-II"r ORDER, is killing at its source the DESIRE FOR, BUILDING-for IMPROVEMENT-on which rests the very foundations of the builtling material industry.

TAT{E HEED UNTO THE MORROW AND FOSTER THE SMAIJIJ ORDER.

There ir a man in our town, And he ir window-wire, Hc made a n€w dirplay each week That caught the pcople" eyet. They stopped-they lookcdThey bought hir goodrHir.raler began te 6tisatAnd that b how hir window helped him Build hir bank accormt.

One single treeOne solid train oftwelve carsSixteen-foot logs-

Toal log scale 37,000 feet-

HIS noteworthy and interesting incident recendy occurred at our Standard, California, operation. It depicts our maximum size Sugar Pine from which we produce the world's finest in stock size and wide, thick, super-soft finish.

StrITD PAITT

indeed, is backed by an unrivalled stand oI California Sugar and White Pine, growing in that region of the Sierras made famous by the picks of . the forty-niners and the romantic,pen of Bret Harte. In shorg it represents Nature's supreme achievement in mountain grown timber.

Lap siding,mouldings and fnkhof this tfl*dil stoch attra& anfiomers that STICK ! Try * on your ndt car dnd be convinced

STANDARD LUMBER COMPANY

What Advertising for the Progressive Lumber Merchant Means

Already we have referred to ltmber dealer APVERTISING many times. And we will probably do so in every issue that comes, in various ways. So let's have an understanding about THAT subject.

DON'T get the id.ea because we declare that the lumber dealer should advertise, that he should rush right d.own to the newspaper offices and buy all the space they have left. 'We don't mean that at all.

'What does advertising mean as applied to the retail lumber business ? To the untrained ear, it means newspaper space, and blackfaee type. Not so ! Newspaper space IS advertising, but it is only one department of advertising.

Advertising means the exploiting of the builcler's business in every legitimate way. The live builcling merchant today is advertising twenty-four hours every day, and. kicking because he can't do it twenty-five. EVERYTHING you do, spells ad.vertising.

'When you cuddle Mrs. Jones' baby under his fat chin, and tell her that he's the finest specimen of a chilcl that you ever sa'w in your whole life, you are just as certainly advertising as when you mn a full page ad in your daily paper; the only difference is that in this case you are advertising more INTENSELY, although not covering the territory that the newspaper would.

'When you write a clever circular letter to your trade, ofrering to furnish them SERVICE in handling their fall repairing and painting, You are ADVERTISING; but not any more than when you stop at Farmer Brown's place, and. tell him that you have invited yourself out.to look his place over because you und.erstand that he is easily the most practical ancl successful tiller of the soil in that district.

ADVERTISING, for the retail lumberman, means that you use your local papers intelligently and constantly; that you write interesting and productive CIRCULAR,I-IETTERS to your local trade; that you become intimately acquainted with just as many people in your district as you possibly ean, and afterward. use every legitimate effort to keep yourself and your business fresh in their mind.s; that you call your trad.e by name without hesitation, when you meet then (this is a splendid advertising stunt); that you furnish ' SERVICE to your trade, and make them know beyond the q"

DI/A,NY REDWOOD TRACTS IN IIIIMBOLDT COITNTY ARE DONATED TO STATE

Efrorts of officials of the Save the Redwoods League to preserve the giant red.woods along the route of the state Lignway in Ilumbolclt county are meeting with- substantial - .oi"us*. The recent donation to the state of a long stretch of standing redwoods by the Lagoon I-rumber Comp,any- of Bulwinkle has aroused- new interest on the part of other owners and it is understooct that other donations will follow.

Besides the Lagoon Lumber Company, the Hammond I-rumber Companyf ancl Standish & Hickey have matle gifts of redwood timber to the state.

sists of ; that you mingle freely with your townspeople and demand. and earn their respect and liking; that you cover your district frequently and learn to know and even to anticipate the need.s of your community and its citizens; that you reflect credit upon your own business by every practical and intelligent method. to the end that you may secure a maximum efficiency for your business; that you become a strong factor in the life of your community.

All of TIIESE things, and many other things, spell AI)VER,TISING.

There are three fundamentals to retail lumber advertising, namely: to be HONEST, to be PERSISTENT, and to be SENSIBI-:E. Be IIONEST, because you m,ust remember that advertising does NOT create a VALUE for your goods -it simply EXPLOITS it. Be SENSIBLE, because the majority of people who come into contact with your advertising are possessed of good common sense, and. the easiest way to Iose the business of man or woman is to try and impose on their intelligence. Be PERSISTENT, because you must keep everlastingly at it if you are to get advertising results.

IT IS NO PIKER'S GAME.

Advertising for results, is a pyramid proposition. You have to begin at the bottom and work up.

'When you decide to start in the game of advertising, do so in a POSITIVE frame of mind with regard to the matter. The NEGATIVE man never gets anywhere. He sits down to the table, and in an apologetic tone of voice says: "'Won't you please be kincl enough to puss the milk?" But the POSITIVE man says in a big bass voice: "Say, bo, pass ME ithe CREAM." That is the frame of nrincl that gets results.

A few years ago, when THE GUI.IF COAST IJUMBERMAN first started preaching Better Merchandising to the lumber industry, a few dealers advertised. Toclay MOST dealers advertise. There's not the slightest cloubt about it.

All LUMBER DEAIJERS may NOT advertise, but all LUMBER MERCHANTS WIIrL and when they get sterted there is little room for the non-ad.vertising DEALER.

For ADVERTISING ancl SALESMANSHIP, friends of ours, are the only doors to the Kingtlom of Better Business.

Aduertisements Are KindlA Thoughts

Advertirementr are kindly THOUGHTS, uttered forYOUR benefit. Ever think of itin that way?

The burines of living ir in redity, rimply the bruinere of THINKING. A human mind b like a lake. It murt have both inlet and outlet.

Each of ur ir continually thinking IDEAS of our own, and rwapping them for the ideac of otherr. If there ir a faminc of outride idear, we rhrivel up. Children with "nobody to play with" ar,,E unhappy and unmanageable.

The originator of an idea ir not much better off then before he originated it, rurtil he getr otherr to enjoy it, abrorb it, and bcnefit by it.

From thinking with our headr, to DOING with our handr, it i! but a little rtep, and then our THOUGHTS. become THINGS.

It ir becaurc tbe men of America ere ro rmfettered in their THINKING and DOING that thir counbry ir ro fine a place to WORK in; and it ir becaure thc.€ THOUGHTS are ro freely radiated and rpread broadcart in the dietribution of manrfactured things and in the dirtribution of FACTS concernlng them (ADVERTMING), that thir corntry u ro 6ne a pl,ace to LIVE in.

The advertircmentc in papen and rnagazber are THOUGHTS-telling you of thc ideas that other men and woraen have thought out for your happinec.

READ THE ADS. Thcy are tte voicer of hundredr of trhouandr of loomr, rhopr, foundrier, rtudior, and laboratoriel whcre millionr of mindrareturningPLEASANTTHOUGHTSintoTHINGS WORTH WHILE-for YOUR comfort and advant'ge.

Random Items-Mill Run

COOS BAY LI'MBEB COMPAIIY BRINGS MUCH PORT ORI'OBD CEDAR INTO CALIFOR,MA

Port Orford cedar now is being brought into California in fairly large volume through the direct steamship service rnaintained by the Coos Bay I-,umber company from its mills at Marshfield, Ore., to Bay Point and to San Pedro. The company cuts about 1,2,000,000 feet of lumber a month of which approximately 20 per cent is Port Orford. ced.ar. Most of the mill's output comes to California.

George Wier, general manager of the company, recently took a trip to Southern California and looked over the new terminal facilities his company recently obtained there. While at San Pedro harbor he inspected a shipment of 300,000 feet of Port Orford cedar sold to the Los Angeles harbor commission for dock construction. This species of wood has been used in much of the dock construction at SanPedro harbor as well as at other California harbors, and has proved universally satisfactory. It resists decay to a rerriarkable degree and has all the strength requisite for heavy construction work.

Mr. Wier reports that Port Orforcl cedar also is gaining wide popularity in ordinary domestic uses, such as sash, doors, screens, wash boards, ice cream tubs, wash tubs and other places where exposure to the elements and durability are important factors. He says that on his own home he has a screen door, made of Port Orford cedar, that has been re-screened three times; but the frame is still goocl.

Port Orford cedar really is a species of cypress, and not a true cedar. The railroads recognize this in granting it the same rate as Douglas fir in rail shipments.

The only commercial stand. of Port Orford cedar is in Coos and Curry counties in the southwestern part of Oregon. The trees vary in height up to 180 feet and. in diameter from the size of a telegraph pole up to six feet. The rnrod is almost white, having a yellow tinge with n very slight trace of red. It is rather hard., straight, fine and even grained., tough, decidedly odorous and extremelv rlut'able. It can be easily worked. and does not lose its shape after manufacture.

It is manufactured into nearly all grades of commotr and fnish lumber and is growing in popularity. Beeanse its supply is limited, it never will become extremely colnlron. Its most extensive use in recent years has been in the nranu' facture of battery separators for automobile batteries. It also is qualified for use in airplane construetion.

ALBION SIIIPPING REDWOOD RAILROAD rIES INTO WASIIINGTON.OREGON

Theo. I-.rerch, sales manager for the Albion I.iumber Company, of San F rancisco, reports with more than passing interest, that his firm has just sold and shipped by boat from their Redwood mills in Mendocino county, 20,000 7x9 split Redwood railroad ties to Astoria, Oregon, where they will be used by the Spokane, Portland & Seattle Railroad. This is the second sale of this same nature, the previous one being 25,000 Redwood. ties, and the repeat ord.er into Fir territory was very pleasing to the Redwood folks. This last order 'made up about 2,000,000 feet.

The Albion Lumber Company operates two Redwood mills at Albion and Navarro, Mendocino county, which are ofr the main line railroad, and ship by water only. They have their own fleet of four vessels plying between their mills and California coast ports mostly. They own about 105 square miles of Redwood tidber country surrounding their mills. Chas. F. Flynn, of Albion, is general manager.

SOUTEEBN PINE EIRM SIIIPS FLOORINC TO L. A.

The Kirby-Bonner l-rumber Company, of llouston, Texas, mammoth produeers of Southern Pine, reports through Sales Manager llarry T. Kend.all that they recently sold and shippecl to a big Los Angeles retailer two straight cars of special edge grain long leaf Southern Pine flooring.

The Kirby-Bonner Ilumber Company is just completing its first hardwood plant in Texas, and will be big producers of hardwood in future, having a billion feet of hardwood stumpage ahead of them. They will probably operate several hardwood mills, and expect to be factors in the California hardwood market.

POSEY VISITS OLD CALIfORNIrI IIAUNTS

J. V. G. Posey of J. V. G. Posey & Company,.nanufacturers of spruce specialties at Hoqtiam, 'Wash., has been passing the last few ,weeks at San Franeisco and Los Angeles. IIe is accompaniecl by Mrs. Posey, a former I-los Angeles girl. Mr. Posey himself grew up in Los A:rgeles and cntered. the lumber business there nore than a decade ago. He was the first to bring spruce piano stock into Southern California. That naturally letl him to the source of his supply and he established a mill at Hoquiam" A few yesrs ago he moved his sales office to Portland and. maintains his own office there. He specializes in spruee and. enjoys a substantial trade in that line among the California dealers.

SPEED GettstEm!

We've got the quality of goods to supply the Southern C,alifornia lumber trade, and above all, we have the ability to give unequalled rervice in the matter of delivery. \ile make 24 Hour Delivery

'to any part of Southern California on Stock Material

One week'r delivery on Special Manufactured

Material

il-l l

We carty in rtock a big supply of fir and white pine'doorg windowr, and gash. Also gla$.

Fomes about Homes

There are sixty good minutes in every hour, There are twenty-four hours in a day; And the volume of lumber You sell. shows the number Of minutes you used the right way.

You can sit on a chair at your desk, and declare That the price of your goods is not high; But you'll have to get out Get busy-and shoutIf you want folks to come in and buy.

Whenever you rest you are setting a test Of just what your business will stand; If it doesn't keep going 'Twill have to be slowing You must toot or drop out of the band.

Of course it is right to spend. part of the night In sleep that brings health, strength, and beauty; But don't dare to take From the time you're awake, One minute you owe to your duty.

You've a task for a man but I know that you can If you tackle it, do what you must, And labor's a virtue That never will hurt you, 'While idleness burns like a rust.

Our towns must be fillecl with shelters men build Out of lumber, you ought to be selling; And the aim of these "pomies" fs to sing about IIOMES

Until every last child has a dwelling.

TIIE ENTIIUSIASTIC MAN

WE

lf you went Qudit5rr Setirfection, Scrvicc end Feet Dclivcry' writc, wirc or phonc ur.

Telephones : 823407 -8235 | 0

WRN

lndcpcndcnt \f,fholeralerr 2024.26 BAY STREET LOS ANGELES

ive methe man who is enthusiastic.

The man\rho fairly bubbles over with all-absorbing interest in what he is doing.

If I play with him, he will not bore me.

If I do business with him, he will not fo.ol me.

My brain will take on new energy in keeping pace with his; the stimulus of his actions will rouse the sluggard blood in m;r veins.

I can depend on him for he knows not the meaning of procrastination and scorns shirking.

He may make mistakes-bless him, who doesn't ?-but he 's got the vim and the punch and the stuff that life is made of, and his mistakes are. rhistakes of aggression, not of hesitation.

Ke'ep your brilliant qen, your learned men,'your wise men-give me the enthusiastic man now and forever.

Aho fir and redwood columns, fir and redwood garage doorr.

MAKE SPECIAL INDUCEMENTS ON ORDERI' OF 2OO OR MORE OPENINGS

Rondom Items-Mill Run

cgNsrRucTroN woBK STARTED ON BrG gAW DrrLL /IN L. A. EARBOB DISTRICT_BEADY NEXT YEAR

t

/ Actual development work has been started on the first

unit of the new saw mill of the Los Angeles Lumber Products Company in the 1ss Angeles harbor indtrstrial district. Arno Mereen, production manager, formerly conneeted. with the C. A. Smith interests at Marshfield, Oregon, is on the ground. in charge of the work. This unit of the plant will be completed early next year and will have an eight-hour capacity of 150,000 feet of finishecl lumber.

As previously explained, the Los Angeles Lumber Products Company is a $10,000,000 corporation recently formed to log ofr a tract of high grade timber on Graham Island, B. C., transport the rough logs or lumber to Lios Angeles harbor and there convert it into commercial wood products. The property of the 1169 Angeles Shipbuilcling and Drydock eorporation has been merged into the interests of the new company, as the owners of the shipbuilding company are the principal factors in the new enterprise.

'Weather cond.itions on Graham Island. permit logging operations practically thb year around. Several aamps aLeady are working there. The logs will be rough-sawn into cants or flitches and loaded on board. vessels owned and operated by the company, and brought to the Los Angeles mill.

The new mill is to be modern in every particular, equipped with band saws, gangs, dry kilns, and planers. The finished material will be distributed throughout Southern California, and to more d.istant markets.

Most of the timber consists of Douglas f.r, but there is a more than usual proportion of Pacific hemlock. All the clear hemlock wiII be manufactured into vertical grain flooring.

The tract also contains a large quantity of red. cedar. A shingle mitl wiU be established. near the source of supply , and the green shingles brought south with the rough lumber. Some of the best ced.ar, however, will be carried. south in the rough state and converted into finish and siding.

A box factory also will be erected at Los Angeles, taking care of the spruce and hemlock not capable of manufacture into higher grade material.

The mill will be d.riven by electricity throughout. New machinery will be installed.

Officeri of the company are Fred I-i. Baker, president; Erie M. Leaf, vice-president, and Frank Lr. Buckley, vicepresid.ent and geneial manager. Mr. Baker and Mr' Leaf iespectively held similar ofrices with the l-ros Angeles Shipbuilding and Drydock Company, and Mr. Buekley is }ead of the Massett Timber Company, original owners of the company's timber tract.

E. F. BREY-GRAND OLD RETAILEN-SUMDIERING IN OAKLAND

H. F. Brey, of Porterville, the "Grand. Old Man" of the retail lumber business of California, is spending the sum' mer at Oakland.

IIe is locatect at 578 Thirty-fourth street.

sAD, rsN'T rr?

Come, little lumberman, blow your horn;

It pays to ad.vertise, sure as you're born.

Where is that Iumberman 'Tis to weep !

Ife'g under a shingle pile-fast asleep.

A. M. Conner, Sacramento, Cal.

EOLMES-EUBEKA LIIMBEN COMPANY BUY SPLEN/ DrD TRAcr oF REDwooD (

Fred V. Holmes announces the purchase of a magnificent tract of Redrvood timber, one of the finest tracts of Redwood in existence according to Mr. Ilolmes, by the HolmesEureka I^,umber Company, of San Francisco, from the'Wm. Carson Estate. The timber totals about 200,000,000 feet, and is located in Humbolt county adjacent to their big nills. The purphase was made because of the opportunity to secure this magnificent tract of high class timber, and not because the purchasers were in need of stumpage, as their holtlings are very large without this acltlition.

They operate at Eureka a saw mill that cuts 100,000 feet of lumber daily; also a shingle miII and planing mill. Thig is one of the best equipped of all Redwood mills, having a battery of six new type dry kilns in addition to a spleridid manufacturing equipment.

POMONA EAS GOOD BUILDING YEAB

The city of Pomona, in the fiscal year ended June 30, issued more building permits than in any previous year of its history. The total was $787,840-an increase of more than $400,000 over'the previous 12 months. The builcling movernent eontinues very aetive there and at the present rate of progress the present ffscal year will show up even better than the last one.

Another Wonder-Made in California

Here is the new office of the Central Lumber & Fuel Company, Santa Crrz, California, one of the most attractive plaees of its kind operated by a retail lumberman anywhere on earth.

This is the sales and display office of this very active concern. 'When they first opened this display room it was used. for a sarnple room, a place convenient to the office where they kept samples of the different kinds and grades of lumber, shingles, milled products, ete. They used. the room so that they could show the customer their stocks without le-ading them about the plant, displaying them in bulk.

This worked so successfullyr 1[11 they enlarged this department, put in show windows so that they could display their goods to advantage to the passers-by.

They then divided the room into compartments, putting in a model kitchen, bed-room, bath room, showing the builtin features applieable to each room.

They also change the display in their windows every week, and keep things in the window that will give the passer-by something of an interesting building character to think about, thus making the show window a constant advertisement.

One Corner of the Plan Room

right then sure you're

The result is that the show room and show windows of the Central llumber & FueI Company are among the most interesting and talked-of places in Santa Cruz. Not only do the townspeople look at them with continued interest, but the tourists who pass through the town immediately notice this most modern " lumber yard. "

In addition to this display room and windows they have a plan room rvhere their friends can come and look over their plans, and make their selections. This room is in constant use, and. a distinct feature of their business.

This plan and display department has been in operation only since the first of the year, but it has long ago convinced its owners that the investment was a fine one, and that by re&son of these innovations they are giving their townspeople a line of service that they could not get otherwise, and. which is very mueh appreciated.

The manager and builder of this modern building department is George H. Cardiff, who is sold on the idea of serving the public, and on the thought that the mod.ern builtling

merchant must keep idea that it pays to up with the times. I-rikewise on do so. the

MILLIONS OF FEET OF

This stock is 3 to 8 feet long, can be utilized for a large number of the uses of the long lengths, and sells from $30 to $35 a thousEnd less than the ordinary long lengths of Redwood. And it is entirely dry and ready to ship.

The best illustration of a PESSIMIST that we know of is an old fashioned lumber dealer who is trying to meet the competition of a Modern Lurnber Merchant.

How Building ldear Are Dirplayed

Why the Thompson Yards Sell Paint

By B. E. SABEBSON, General Sales Manager, Minneapolis, Dlinn.

(Thompson Yards, Inc., is well known as the biggest line of luqber yards on earth, and famous for their intensive merchandising at their two hundrecl points.)

The lumber d.ealer who does not sell paint, fails to render service to his customer right at the time when the customer needs it most. Of all merchants doing business today the lumber merchant is the most logical to sell paint.

ff he does not furnish paint, stains, and varnish, he has no assurance whatever that the material which he has already sold will give any degree of satisfaction.

'Wlen you get right down to brass tacks the customer who buys buikling material, will judge that material in future years by its general appearance and the way it stands up und.er constant usage.

Satisfactory appearance and usage depend largely upon the kind of paint, stain, or varnish that has been used.

The finest lumber in the world will cleteriorate rapidly unless it is properly protected by high grade paint. (Remember, Mr. Saberson doesn't use Redwood,) The best interior ffnish available will look like ('cull" lumber unless the proper fiaish has been selected and properly appliecl.

Builcling material in its "Iumber yard." state is anything but attractive in appearance. There is nothing beautiful about it. No home owner is ever thrillecl by its looks. No one ever wanted a home because the lumber looked nice in the pile. The same is true of ffnish. Can you imagine a retailer trying to sell birch which will be ffnig[sfl in mahogany, by simply showing the prospective customer a piece of unfinisheal birch?

If a lumber dealer wants to display birch finish he will hunt up a piece of trIMSIIED birch and show it instead of attempting to make a sale by using a sample in its raw state.

Irumber, in itself, lacks "color." And yet, when it has been worked up into a HOME and properly finisherl, it beeomes the most beautiful thing in the world. I am saying this advisedly because it is witlely admitted that nothing ean be more attractive than a well painted and beautifully nnisnea HOME in its proper setting.

Irumlber dealers have been slow to d.iscover the advantage of "color." It has played a prominent part in the history of every successful merchaut, but up to the present time its value has been almost totally unknown to retailers of lumber, notwithstanding the fact that it was TEE place in merchandising where paint could be employetl to the best advantage.

Several. years ago we sold houses and barns and other buildings by figuring "lists." 'We simply quoted on enough "raw" material to builtl the required building. 'We apparently tlitl not care how the builtting looked after it was finished, nor how long it lasted. 'We permittetl the eustomer to stumble around until he found some kind of paint, stain, and varnish to d,ress up the job.

Now we DO care and we insist on telling our customers what we have found out about paints in order that they may be able to secure the kincl that will give best satisfaction. 'We, as lunber d.ealers, know lumber, and our knowledge must also include an u4d.erstanding as to what paint will best protect and preserve and beautify that wood. which we sell.

'When it comes to interior finish we are just as particular about the selection of stains and varnishes, because we know from experience, that nothing is so disappointing to the home owner as to ffncl that he does not like the appealance of his woodwork.

Most people builrt a home but once in their lives. They have d.reams of this home for years. They have made up their minds that the interior will look like a certain home they have always likecl. If it rloes not turn out this way they are bitterly disappointed. They have a right to be.

'We exercise e.very precaution to see that the custoner is not disappointecl. 'We do not want him to be dissatisfied. No matter how good the WOOD may be, we know that we will be blamed if the finished product d.oes not turn out to be satisfactory to the customer.

fn order to overcome this difficulty we equipped every branch with finished panels illustrating just how the job will appear when finished, thereby completely satisfying our customers.

'We could not ffncl a single reason why we shoultl not go into the paint business, and there are d.ozens of good. reasons why we should. It was therefore good business to go into it. We clicl. We have never been sorry.

'When a eustomer is ffguring on a home we fust ffntl out what color scheme will suit him best. 'When we have completed the perspective of the proposed. home we then color it in the shad.es which were his favorites. Selling the job than becomes an easy task. 'We have taken advantage of that which will quickly produce the proper emotionCOITOR.

COIJOR, prod.uces emotion, emotion produces MOTION, and motion prod.uces ORDERS.

We have found that the sale of paint stinulates lumber sales, increases profits, builcts up a long line'of customers, guarantees satisfaction, and eliminates trouble.

I,ET'S WOBBY

'When all the trees have been eut down And all the logs are milled, 'When all the forests have "gone s6gf,"How shall this page be filled?

Each year we hear in accents d.rear

The size of each year's cut I

'We hear the wheeze: "There'll be no trees

In just a few years." But-

I'm not worrying;

I know where there are a few saplings !

ANTA FE UDDEN ERVICE

Therets no "Hoakumtt about this ttservicett talk of ourt. It isntt just an IDEA-II'g an IDEAL.

What do we mean bv it? Listen! Just tlds!

That we take just as INTENSE and PERSONAL an INTEREST in YOUR order as YOU do. That's the Golden Rule of order taking. "Do unto otherstt-you know--

We are trying to furnish a gervice that mahes it a pleasure to do buciness with us. We are trying for an intelligent understanding of your needs, and a desire to frll them as you would want them filled.

Douglas Fir Rail Shipments. Also Redwood

(This is A. J. "Gug" Russell's outfit)

Among the Dealers

SNEAD-ROSE LUMBER, COMPANY IS NEWEST SAN BARR, COMPLETING IMPR,OVEMENTS AT SANTA ANA FR,ANCISCO WHOLESALE CONCERN

Rapid progress is being m,ade on the new office and serviee

The Snead-Rose Lumber Company is a new San trlrancisco room of the Barr I.rumber company at Santa Ana. The imwholesale concern with old hands ind olcl heads in charse. provements wiII be completed about the first of September. The principals are J. C. Snead, who has been sales agent i-or The new building adjoins the present of ce of the compan-y, the San Vincente I.,umber Company for the past 1i years, is convenient to the business section of the city and easily and C. M. Rose, for the last 10 years with the Hart-'Wood accessible from the yard, and. will enable the company- to

I"rumber Company in the San Francisco territory.

give the people of Santa Ana just about everything possible

'offices have been established at 827 Sheldon builcling. in modern merchandising service' Thev will handle a complete line of both redwoo{ T4.Po"g- MoNTcoMERy r,uMgER, co. opENs AT cuLvER crry Ias fir lumber, redwood and cedar shingles and.California J

Sugar ancl White Pine box shooks.

ORANGE COUNTY CLUB EAS BIC MEETING

i The Montgomery Irumber Company has opened a new yard. 1in Culver City. It is located on Washington boulevard, op. / posite the HaI Roach studio. A new and modern office has V beeo erected. and. a complete stock will be handled. Head-

The orange county Lumbermen,s club, the orclest organi- :Tf:"S.:j-:h"t,:"*-^f:tt 1fj: Y'1"-:^,-*P;^ *9""-o:l*j: zation of its kind in southern calitornia. i-et i il:'#;i;; a line of vards in south Dakota and propose to open at other monthly dinner in the Elks' club ut a"riluii,*wua;;il;;, points in california'

July 19. Despite the vacation season the attendance was of Anaheim, president of the club, had charge of the meeting.

ESCONDIDO rIRM SPREADING OUT

good, a total of 41 members registering present. C. F. Grim of meeting. ,/A SrouP of new buildings are being erected by the A' rr' A' y'umber Company of Escondido. The main building will be Y125x4O f,ppf qnd will nrnwirlp qnnnmmndqfinns fnr o frrll lino

BELLIIEIIEER PAYS VISIT TO FRIENDS IN L. A.

John Bellheimer of the San Dimas Lumber Company, San Dimas, took a few days' vacation about the micldle of July

and visited his many lumber friends in Los Aageles. Busi- :

725x40 feet and will provide accommodations for a full line of building material. A modern planing mill also will be installed. A new office will round out the program.

VARNEY BR,OS, YARD AT IIEBER, SOLD

ness has blen so rushing with Mr. Bellheimer all spring and 1 'l'ne varney srotners yard at fieDer' Imperral county' I summer that he is not a"ble to get u*"y u* oit* "Jnriit.*./been sold to M. H' Cavin. The new owner took possessi able get away as often as he likes, v Deen sor so it sets to be a lono time be],*.etr ']ioito

The Varney Brothers yard Heber, Imperial county, has ron it getr a long time between visits.

July 15'

EAYWAR,D URGE8 SUPPOR,T FOR SAIJNAS RODEO

Homer T. Ilayward of the flomer T. Hayward Lumber Company, headed a delegation of Rotarians to San Franqiiseo recently to ask support of the San Francisco Rotary Club for the Rodeo that soon is to be held in Salinas. Th; appeal was sufficiently convincing that the San tr'rancisco club gave their enthusiastic endorsement.

SANTA SENSANEETS MUCII LIIMBEN, Cargo receipts of lum,ber at Santa Barbara are growing in volume and now run nearly as high as 5,000,000 feet a month. Many of the large vessels running between the Columbia river and San Pedro or Grays Ilarbor and San Pedro stop at Santa Barbara and unload small lots. {onsiderable lumber also comes into Santa Barbara by smaller vessels, being reshipped at San Francisco.

We specialize in ShingleE both green and dry, in all Srades. Watch our weekly quotation !hec! for prices. Your order will receivl the consideration of our entire orgaxrizartion.

Northern C,alifornia orders should go to Seattle. Southern California and Arizona orders are handled through the Los Angeles office.

aII

Alpenters comupnd. eril.

Califitniq lllhite Pine

Gttsy o fit qnd to hEqg // qFd to mortlse for loclF {rrd lriqges s, sifves 23 b sof p€D dooi of .QtlGrrneD's tlure

A Carpentel 3ai{-

"I can hang more California White Pine doors in a day than any other door and at the rame time be rure of a good-looking job. It'r becaure they are all California White Pine-a roft' yqt durable wood that'r easy to work. When I hang a Long-Bell door I know it's there to stay ar long ar the houre lasts."

Here are eight other outrtanding pointr of merit for Long-Bell all California Whitc Pinc Doorr:

l. All California White Pine.

2. Not a combination of woodr.

3. Made of selected materialr by rLilled men.

4. Put together with rtraight-grained oak doweL and water-proof glue.

5. Will not check or rplit. Lelr liable to warp than doon of othcr woodr.

Long Pine

CALIFORNIA Bell all California White Doors are attractivo to users as an economical buy. It takes far lees labor to hang them becauge of the easily worlcable wood and furthermore, beautiful gmooth 6nigh efrects can bc obtained with fewer coate.

6. Fewer coatr of paint or enamel necel. .ary; take paittr and enamolr with ruperior rerults.

7. Panelr, all California White Pinc, f$-inch, 3-ply laminated rotary cut YGtcGr.

8. Sanded and ready for 6nirher.

LOS ANGELES

Long-Bell all California Vhite Pine Door,s are made of selectcd wood by okilled door makere in the Long-Bell plant at Weed, California, and subjected to rigid inspcction during every Btep in thc.manufacturing proceas.

THOUGHT

To the man who sells, or any character to the lumbern nia-and Arizona-the Califor splendid medium for publicit field as thoroughly as the Surl monthly messageof news, idel If you have a message for it will be our pleasure to prinl Rates on request. Expert adu

OF YOU

esires to sell, merchandise of )n or lumber firms of Califoria Lumber Merchantoffers a . It is covering this lumber hine itself. Carrying its semi, enthusiasm andgood cheer. the lumbermen of California, carry and deliver it for you.

frising cssisfc nce and counsel.

Women Lumber Boosters---That's the Name

The National Organization of 'Women Lumber Boosters is the name Miss Alberta Ruth Brey, of Porterville, Cal., is giving the organization she has been sponsoring, in which she is expecting to group together all the women lumber dealers of the country for active service to the industry. She writes that the interest is growing, and that the organization WILII be formed.

Of cou.rse it will ! Who ever doubted it ?

The women are and will continue to be, the home builders of the nation. It is just and right that they SHOULD be. MAN ceased to choose the HOME long ages ago. In the beginning MAN was the guy that did the home building and thinking. Those were the days when men lived in trees and in caves, and chased each other around trees with knotty-headed clubs.

'With the stone age, passed the era of man-made homes.

Just as soon as some sign of corr,fort and convenience began manifesting themselves, the hardiwork of the woman was plainly manifested. And homes have improved with each passing generation, as more and. more completely they paBsed under the domination of the fairer sex.

And today there is more beauty, more comfort, more convenience, more sanitation, more actual luxury in a California type bungalow than Solomon's Temple in all its glory ever could muster.

So let the women organize to intensify and continue the good. work. We would love to attend a convention of the retail lumber women of this country. It would be a meeting so brimming over rvith'good home building and designing ideas that it would be worth going far to see and hear.

Pray let it be soon.

An OPTIMIST laughs to forgetA PESSIMIST forgets to laugh

LI'}IBERMAN USES CHOCOLATES FOR CALLING CARDLIT DOES THE WORK

Walter N. Baker, who lives in Sacramento, and travels for the llendrickson Lumber Company, of San Francisco, pulls a stunt that is entirely new in lumbering.

Because he bears the same name as the famous chocolate maker, Baker, he was long ago dubbed " The Chocolate IGng" by his friends, and that title has followed him. So to commercialize his title he prints his name and that of the Hendrickson I.lumber Company on neat little wrappers, and the wrappers are wrapped around delicious little chunks of chocolates, and he carries these in his pockets generally while calling on the trade. In place of the usual cigar, the bite of chocolate is his offering, and it always goes good.. The time has arrived when the average man is a chocolate eater, anway. Mr. Baker is a former retailer, having left the Sacradento Lumber Co. to join Rocl Hendrickson.

Besides Mr. Baker, Rod Hendrickson has another salesman, Lewis Godard, traveling out of the general offices in San Francisco, The Hendrickson I.lumber Company is enjoying a very nice volume of business this summer, carrying all their old lines and some new ones. They sell everything in Douglas Fir, including a special brand of lath made by the Wheeler T,umber Co., of Wheeler, Oregon, which they prai.se very highly. They sell Red Cedar Shingles also for the Wheeler Lumber Company.

The famous "University Brand" shingle made by the L. B. Iffenefee Lumber Company, of Portland, continues to be onlof Hendrickson's best sellers.

One good selling thought may develop ahundred others. Get an idea.

WEAVER ROOEING TO COVER BUILDINGS AT BALBOA PARK AND AT L. A. EXPOSITION

__Two important eontracts recently were secured by the -Weaver Roof oCmpany of I_.los Angeles, of which Sylvester Weaver, former president of the Los Angeles Chamber of Commerce, is the active head.

One contract was for 4,000 rolls of rooffrg, approximating five carloads, to cover the permanent buildlngi-of the pan*ama-California Exposition at San Diego. These buildings are being restored and beautified by the Balboa paik Restoration Qsm,mittee, and will continue to be, as they have been for the last eight years, objects of interest and admiration for tourists and townspeople alike.

fn-===============t=======E=3=l=========l=Ftt=-Et==*a=ar=r==!-a=tElrt=l=ltii filii . ,' I ill Don't follow the Leader-Be the Leader. i ilil ," the others do the followins. * E

l!-L==================E=========================!======================E==d

The loeal end of the contract was handled by the Benton Roofing Company of San Diego, agents for the Weaver Roof Company, and the roofing will be applied by them.

The Weaver Roof Company also has the contract for a quarter million feet of rooffng for the building of the Cali- fornia Pageant of Progress and fndustrial Exp"osition which will be held in Los Angeles late in August and early in Sep- tember. The company will have an attractive einifit it the exposition.

The company's new plant at the corner of Slauson avenue and Iron street now is complete and the first unit is occupied and in operation. This unit is 800x60 feet and contains a battery of modern and efficient machines for turning out high grade roofing materials. Other units of the plant will be completed and placed in operation as fast as they are need.ed.

The plant as it stand.s is said to be one of the finest and most efficient in the United States.

Railway Strike Curtails Production

Washington, July 20.-Wrile the lumber movement for the ,week ending July 15 was naturally larger than for the preceding week, u'ith its holiday, it is perhaps below the level that might be expected at this season of this active year, though July is usually a slow month in lumber, says the weekly lumber movernbnt bulletin of the National Lumber Manufacturers' Association. OnIy 359 mills in eight great regional associ4tions are reported as operating, whereas the normal number so reporting is nearer 400. In the preceding week 373 mills were reported at work. Production for the past week was 216,084,971; shipments,2I9,O45,681 ; and orders, 184,562,897 feet; the increasB over the same week of last year being, respectively, 57,222,857, 68,629,419 and 52,208,724 feet.

'While the above figures show that production and shipSouthern Pinen Association

Total .---....-

Week (132 mills)

West Coast Lumbermen's Association

Total --.--.---

Week (123 mills)

Western Pine Manufacturers' Associatiorr

Total -..---...

Week (33 mills)

California White and Sugar Pine Manufacturers

Total .----.-..

Week (4 mills)....-

California Redwood Association

Total .----,-.-

Week (12 mills)

North Carolina Pine Association

Total

Week (33 mills).

Northern Hemlock and Hardwood Manufacturers

Week (13

Northern Pine

Manufacturers' Association for week

TUJUNGA OFFICE UNDER,GOES IMPR,OVEMENTS

The Tujurga Lumber & Supply Company of Tujunga has made some substantial improvements to office and yard.. The office has been completely rebuilt and now provides additional accommodation for customers and prospective home builders. Provision has been made to handle an increased volume of lumber and building material.

NEW DOCK FOR, I,. W. BLINN UNDER, WAY

'Work has been started on the new dock of the L. W. Blinn Lumber Company at San Pedro. It will be located on the East Basin and will adjoin the company's new yards on the tract leased a few months ago from the city of l-.ros Angeles. A complete and modern plant is provided for in the plans. Every facility will be offered for the convenient and expeditious unloading of vessels and storage of lumber. A large and modern office building will be erected.. A complete finishing mill will be among the numerous improvements.

ments are holding up relatively well for midsummer, there has been more of a marked deciine in orders. This is attributed to the timidity of buyers who find deliveries already affected by the railway strikes and are fearful of a virtual paralysis of lumber forward-ing by rail if the strikes should continue to extend. Actual production was 93 per cent, shipments 95 per cent, and orders 81 per cent of normal weekly production-for the mills of those associations that have established norrnal standards. Statecl relatively to the entire reported actual production for the week, shipments were 101 per cent and orders 85 per cent.

The following table summarizes the softwood Iumber movement by regional association and as a whole for the first 28 weeks of 7922, and last seperately, week as compared. with the same periods last year i

Production

BLINN YARD AT Et CENTRO SOLD

The L. W. Blinn Lumber company has sold its yard at El Centro to the J. E. Peck Lumber company. The new owners already have taken possession and will continue to operate the property along the same progressive lines that charaeterized the former management.

REID-GALTEHER, EXPAND AT LONG BEACE

The Reid-Galleher Company, dealers in hardwood flooring at Long Beach, have taken over the business of the 'Wood Supply Company, dealers in .building specialties, and combined the two establishments with offices at 1143 'West Third street, Long Beach. The principals of the ffrm are James K. Reid and Burton S. Galleher. They have been in' business in Long Beach for about three years. In their new store they will handle sash, doors, hardwood fnish and flooring and other building specialties.

Random Items-Mill Run

DIFFEREITTIAL IN RATES AFFECTS SUPTUNUTS FBOM SAN PEDBO TO LOS ANGELEB

I-rumber moving from San Pedro Ilarbor to Los Angeles between July 6 and August 12 is subject to a variation in rates--4 cents per 100 pouncls if it is an intiastate, and 6 cents if an interstate, movement. Shippers are viewing their bills of lading carefully.

This temporary d.ifrerence in rates is d.ue to the necessity of publishing a proposed interstate rate 30 days before it goes into efrect while the intrastate can be made efrective on o three-day notice.

Early in July the Southern Pacific tleeidetl to put in a 4-cent rate on the local movement from the harbor into the eity. The old rate was 6 cents. This was Tollowed by a similar action on the part of the Union Paciffc. The necessary permission was obtained from the California Railroad Commission and the rate became efrective, on business origin6liag at San Pedro or other points in California, on July 6.

At the samb time application for the red.uction on interstate business was mailed to the Interstate Commerce Commission at Washington, D. C. Counting 30 days from the time the application got there, this reduction will be eftective August 12. Meanwhile the differential exists.

The commission has ruled, in previous cases, that a combination water and. rail movement, origiuating in one state and ending in another, constitutes interstate trafric, even though the rail part of the haul is perlormed entirely within one state. Under this interpretation all lumber orig-

GIAY P

OF ESTABLISHED QUALITY

"Tho Sign of Servicc"

inating in 'Washington and Oregon and d.estined to Los Algeles comes under this classiffcation. Lumber destined to San Pedro and stored there for any length.of time before moving on to Los Angeles is permitted to move under the lower rate; that is intrastate commerce.

Redwood., which originates in northern California, is entitled to move und.er the lower rate whether first stored at San Pedro or not.

FR.ED EADILIN IS "GBANDPA"

Frecl Hamlin, of the Pacific Mill & Timber Company, San Francisco, is now bearing the proud title of "Grandpa." He was on the road when he got the news that his daughter had a daughter. Som'e youngster, Fred. is.

WALTEB BALL'g SON INJURED

The four-year-old son of Walter C. BaII, of San Francisco, was run over by an auto and very badly injured on July 20 in front of the home of the parents. The child had both legs broken, one in two places, and was otherwise bruised.

JOE MTA,RTIN IN AUTO ACCIDENT

Joe Martin, of Fresno, well known retailer and treasurer' of the SanJoaquin Valley Lumbernen's Club, d.rove up to San Francisco recently in company with Mrs. Martin and other friends, and. on the return trip was run into by another machine. IIe had to go home by stage, Ieaving his car baclly damaged and in the repair shop.

R(lDUCTS IIEPEI{DABLE SUPPI.Y REDWOOD

..PACIFIC'' FIRE CLAY FLUE LINING

..PACIFIC'' FIRE CLAY CHIMNEY PIPE

..PACIFIC'' FIRE CLAY GAS FLUES

GAS.PROOF

We produce annually 115,fi)0,fi)0 feet of Redwood. From these well equipped, modern plantr we supply the trade of the Great Southwert in most dependable fashion -the year around.

We have the timber, the millr, the volume, the ability, and the willineness to serve.

May we Eerve YOU?

Don't Let Your Mailing List Become a Morgue---Keep It Alive

Keep your mailing liet up to date.

If you don't, it fiIls up with "dead oner" co fast that itc value and efficiency ir like a motor with a dead cylinder- it is greatlv reduced.

Of coure, the deder who doesn't keep and ure a mailing lbt, look! upon thir ar juct another one of the unnecesrary detailr that come with "new theorier."

Yet the country is liberally tenanted with retail lumber merchantr who think their mailing lirt ir juat a little bit more important than their stock of lumber, and who have proved to their OWN ratirfaction by continuour experience, that ruch ir the care.

To ruch men, the mailing lirt ir a magnificent weapon, and one that justifier any rearonable effort to ttkeep in rhape.t'

Jurt a rhort time ago wc heard a bright-eyed, keen-faced lumber deder, make a talk at a lumber convention on that very rubjectr-"lhe Lumber Dealer'r Mailing Lbtt'-and he declared what we have iurt said above; that the -"iliog lbt ir one of the very greateet asrete of the man who believee in "crcating bucinelr" by inteneive and intelligent cffort.

He diagnosed the ure of the mailing list in a moct intereeting way. For instancq at each of HIfi string of yardreight or nine of them-a particular eftort is made to ree that every nanr€ on the mailing lirt ir rpelled in the manner id which the prorpect PREFERS TO BE ADDRESSED. Thc man'r name may be J. H. Smith in the directory. But that man may call HIMSELF John Henry Smith; or John H. Smith; or J. Henry Smith; or Jack H. Smith; and if he DOES, he LIKES to cee hir name jurt exactly that way.

So this dealer makec it his burinecs and that of hir nan' agerr at each point, to dircover each m,antr favorite way of being addresed, and they put the name on the proopect lbt in thatway.

And he declared that they have proven to their o,wn Gotire gatilfaction that IT PAYS TO DO THAT. And since the TEST of all effort in a burinere way ir that of RETURNS on the invertrnent, whether it be inverhnent in money or in effort or both, then, so far ar THIS PARTICULAR Lt MBERMAN is concerned, there can be no doubt ar to thc .VALUE of the efrort they make with their mailing list.

People move in, moye out, clrange addreeseq €tc., lnd 6p nriling lirt rhould be changed accordinglyr to reve rtationery, rtarnpr, effort, etc.

Rondom lte;ms-Mill Run

NO_IT WASN'T TIIE WENDLING.NATIIAN COMPAITY _NOT ON YOUR LIFE

The Wendling-Nathan Co., of San Francisco, have had letters lately asking them if they hacl dissolved their corporation, sinee the papers had. printed a report from Saeramento of the dissolution of charter of the "WendlingNathan Iiumber Company."

They answer "No" most positively.

The fact is that dissolution of charter has just been granted. to the "Wend.ling-Nathan Lumber Company," but that was the olct firm of which Geo. X. Wendling was the head, and which ceased business years ago when it was actively succeeded by the Wendling-Nathan Company, of which M. L. Euphrat and R,. E. Hitls are the orvners and operators. There were some property matters that the old corporation had to dispose of, and the olcl eorporation had remained. in existence until the recent dissolution.

The 'Wendling-Nathan Company is one of the biggest clistributors of lumber and shingles on the Pacific Coast. Messrs. Euphrat and Hills have made a remarkable suceess of the enterprise under the names of their former employers, and the business has grown to great proportion. Besides the two principals in the firm, they employ three men in their sales d.epartment in California. F. R. Lemon makes his home at Fresno and travels from Sacramento to Bakersfield; G. F. Bonnington covers the upper end of the Sacramento Valley, and much of the Coast tenitory; while the redoubtable A. L. ttGus" Hoover, of Los Angeles, covers Southern California.

Mr. Nathan, of the old firm, is dead, and Mr. Geo. X. Wendling, one of the best known pioneer lumbermen of California, is making a big success of his newest enterprise, the Pacific Wire Bound Box Company, manufacturing wire bound boxes at San Francisco. Mr. Wendling possesses all the vigor and personality that mad.e him an outstanding ffgure in Coast lumber affairs for a generation, and is still going strong.

E. M. COCIIR,AN VER,Y OPTIIITISTIC REGARDING R,EDWOOD SITUATION

E. M. Cochran, of San Francisco, who presides over the destinies of the sales department of the Union Ilumber Company, is most optimistic over the Redwood situation, believing it to be the strongest normally in the history of the trusiness.

The Union Lumber Company operate sone of the biggest mills in California at Fort Bragg, which produces annually 75,000,000 feet of Redwood lumber. They also are interested in and hand.le the output of two excellent Redwood mills, the Glen Blair Lumber Co., of Glen Blair, and the Mendocino Lumber Company, of Mendocino, giving them a total annual prod.uct of 115,000,000 feet of Redrvood.

JUNE WAS GOOD MONTII AT sAN DIEGO

Cargo lumber receipts at San Diego harbor for the month of June, the last full month for which figures are available, were ?.499,537 feet; in addition there were 170,190 feet of ties. Approximirtely 20,000 feet of lumber was exported jnto Mexico from San Diego in June.

W. S. RUSSELL JOINS SELf,JNG FORCE OT HILL & MORTON

W. S. Russell has joined the selling forces of the wholesale firm of Hill & Morton, 112 Market street, San Franciseo. Mr. Russell was a member of the Pacific Mill & Timber Company until the first of July, and was well known with that concern.

In addition to Mr. Russell, Hill & Morton have in their traveling department V. M. Long and Walt Manuel. These, with Mr. Russell, make them a very strong selling foree in the field, which is augmented. at times by the principals themselves.

Hill & Morton is a copartnership composed of L. S. Hill and H. S. Morton. The ffrm is just a year and. a half old, and is a most lust;' youngster.

NEW MINAR,ETS R,AIIROAD UNDER WAY

Construction work is well under rvay on the Minarets & Western Railway, being built from Fresno to the Minarets country in Madera county to tap timber holdings of the Sugar Pine Lumber Company. The railroad. company is a subsidiary of the Sugar Pine Lumber Company. When eompleted the road will represent an investment of $2,000,000, it is said. It will open for early development a tract of more than 2,500,000,000 feet of high grade pine timber, whieh will be brought to the company's mill at Fresno for manufacture.

ARTEUR EEAVENRICII IN S. F. IIOSPITAL

Arthur Heavenrich, of the Madera Sugar Pine Coinpany, lfatlera. is in the Lane llospital in San Francisco for treatrnent. lie has been ill for some time.

S. P. R,EDUCES INTBASTATE BOX BATES

llhe Southern Pacific Company announced recently that it rvill rednee the rate on box lumber in carload lots from 9 cents to 7 eents between Westwood and Susanville, and from 6 cents to I cents between Bunnell and Susan'yille.

The other ping stone fellow's experience, when over the morass of your properly utilized own troubles. is the step-

{TALTER C. BALL JOINS EANIFY-WALTER, KELLY SUCCEEDS EIM

A selling change of much portance takes place August first in San Francisco.

Walter C. Ball resigns the position of Sales Manager for Chas. R. McOormick & Co., to accept the position of Sales Manager for the J. R,. Ilanify Company, a very enviable offer from John S. Reed, General Manager, having been accepted by him.

IIe is succeeded by J. Walter Kelly. Mr. Kelly has been assistant to Mr. Ball in the McCormick organization for nearly ten years, is thoroughly conversant with the big job he is tackling, and knows the trade as well as does Mr. BalI himself. He is a very young man for so important a position, but the manner in which he has conducted his affairs as assistant to Mr. Ball caused Mr. McCormick to place the responsibility upon his youthful shoulders without hesitation. ft was a very pretty honor, and. clearly shows the conffdence placed in him by his superior officers.

Walter C. Ball has been Sales Manager for the McCormick organization for ten years, and during that time has seen it grow from a small concern to one of the largest in the entire country. He is one of the most popular lumbermen in San Francisco, which is attested by the fact that he is now serving his second successive term as President of the Douglas Fir Club of that city. Changes in the J. R. Hanify Company created an unusual opportunity, which Mr. Reed tendered him. It-will be remembered that John R. Hanify was drowned just a few months ago, and John S. Reed, his private secretray, was made General Manager of his big lumber and shipping enterprise. Mr. E. de Reynier, who has been Sales Manager for the concern, has just resigned. that position, leaving the lumber business permanently, it is reported, so Mr. BaII was invited to assist Mr. Reed in handling this, one of the biggest and most active wholesale lumber operations on the Pacific Coast. They are among the biggest cargo shippers to California, operating their own purchasing ofrices in Portland. Mr. BalI is s plendidly equipped for his new position.

TIIE TRANSIT CAR

Every now and then we hear from some good friend who wants us to editorially lambast the transit car, and help knock it out of business. And when v'e look at the proposition from the standpoint, both of the retailer and the manufacturer, we imagine the dealer saying:

Them transit cars are nasty things.

f buy 'em.

They give the market sudden swings.

I buy 'em.

They make my friend the mill man swear

And rave around, and tear his hair, And yet-while ntaybe it's unfairHE SELIJS 'AM.

If there is a mower standing unprotected in a field in YOUR territory, it means either a bad farmer or a poor lumber merchant.

Fire lnsurance

We Offer:

l. Sound INDEMMTY; a protection against loss which is as good aE can be secured from any company anywhere.

A policy gecured by caoh resourcea egual to 6ve times the average probable losEeg on all policies in force.

Allied with thc Northwestern Mutual Fire Aasociation are twenty-five strong Mutual companies with cagh resources of more than TWENTY-FOUR MILLION DOLI.ARS.

2. An Insurance SERVIC$ not infallible, but congcientious.

3. A SAVING to our Policyholdera, which, at thc present rate at which wG are tGturning dividends will amount to ONE MILLION DOLLARIi for the vear 1922. This means a eaving in insurance cost on your property of trorn 25/o to 40/o ot the premium.

The Northuestern IVuluaI Fire Assoclation and allied componies haue returned to their Poliqholders ouer FORTY-FIVE MILLION DOLLARS in diuidends and saaings

For Every Stock Size

Window cTh.re's a Hipolito Stock Size Wit dod Scteen

-.Q'rsf,i1sct!, builderrr contractorr-in fact every one who har anything to do with houre building, favor tf,e ure of HiPo' lito Stock Size Scrccnr lt loon ar tbey know anything about them.

-Made from tbe beltmaterialr rmder the mort rigid ePecifica' tionr. We vill rtakc our rePutation on the rtatcneot that they are tte bert tcnsenr on the market.

Make your Inrurance Prernium Pay Dividendr.

]I(|RTHWESTER]I

UTUAT FIRE ASS(IGIATI(|lI

HOME OFFICE . SEATTLE

Southern Cdifornia l)epartnrent, 825 Centnl Bldg, - Lor Angeler

Ceohd California Departmcnt, Sbeldon Bldg.' - San Francirco

Arizona Dcpartraentt

ONeil 8ts9., Phocnix

Write for our SPecial Plan far Lumber Dealers

Hipolito Screen 31f, Co. 2lrt, Alaneda, and 22nd Str. Phone South 4260

LOS ANGELES

Mr. Lumfur Dealer:

[I

Here is the Story of Cameron's Great Store at Ft. Worth, Tex.

We are frequently asked about the famous lumber store of 'Wm. Cameron & Company, at Fort Worth, Texas, one of the most widely advertised places of business of a mercantile character in America.

We will try and give the brief facts concerning this remarkah.lr: institution. 'Wm. Cameron & Company has its headquarters at Waco, Texas. William Cameron is the President and head of the institution, and E. P. Hunter is General Manager and merchd,ndising genius. He is a Texas product and has been in the lumber business since infancy. He is just 39 years old.

Wm. Cameron & Company turned over to him to manage 60 lumber yards. He soon converted one or two of them into more modern places of business, by putting in store fronts, display and plan rooms, and by advertising and, going out after business in a most strenuous way. The short of ttre story is that wherever they tried this they found worrderlul improvement in their business. They proved by ttre d.rllar sign that the increased investment and increased activity brought in the orders.

Their first efforts were with small town yards. They paid. They paid BIG. They made big trees grow, as it were.

where only blades of grass grew before.

So they tried a big town, Fort Worth. They put in a modern plant with sales and plan room, big display wiudows, etc., in North Fort 'Worth. It went so good. that they went down town and. put in a million dollar store in the heart of the business district. Ilere are some pictures of it.

'We won't even attempt much description. It is a stecl and concrete building. The "store" and offices occupy two sides, while the center contains building material. The.y have some of everything here, while the actual bulk storage is done in several yards on the edge of town. This store corries in stock four million feet of lumber, a million feet of wall board, and paint, wall paper, builcling paper, patcut roofing and shingles, wood.en shingles, etc., in equal bulk.

One of these illustrations shows the offices and salcs roolns. The plan and service rooms are the enclosed roorus seen in the right hand background of this picture. Another picture shov/s the inside of the raw material department, three stories high. Another shows the paint and wall paper and hard.ware d.epartment.

Notice the exterior of this store. The string of displny (Contlnued oa Wge 39)

How tbe Storc Loohr from thc $1pg1-5o-. Idca of It Sirc

Plan Books of Worth Real Value For Your Money

TO THE CALIFORNIA RETAIL LUMBER RETAIL TRADEJREETINGS:-

While we have sold plan books to some California dealers through advertisements in The Gulf Coast Lumberman, this is our first direct offer of our products to the California trade direct. We are producers of plan books of beautiful homes, with blue prints to fit. We sell no other service. 'We have produced a series of twent5r handsome plan books of homes, each plan a home that has actually been built either in California or in Texas, and photographed by us. We furnish more plan service thagr any other several plan companieg combined. We furnish the plans for the wonderful dealer service of THESOUTHERN PINEASSOCIATION, of THE LONG-BELL LUMBER COMPANY, and of some of thebiggest line yard plan users in the country, including WM. CAMERON & COMPANY OF WACO, WITH THEIR SIXTY BUILDING STORLS

We rell our pLan rervice in complete rctr. A SET b compored of thc followbg:

1 HANDSOME STIFF BACKED ALBIJM WNT| DEA,LER'S NAME IN GOLD ON COVER.

25 PAGES IN ALBUM, EACH PAGE AN ACTUAL PHOTO OF A BEAUTIR'L HOME WITH FLOOR PLAN, MOUNTED ON LINEN -

25 COMPLETE SETS OF BLUE PRTNTS, ONE FOR EACH PICTURE IN THE ALBUM, BLUE PRINTS MADE BY FINEST ARCHITECTS AND GUARAT{IEED PERFECT.

EACH SET COSTS $37.50 TOTAL, OR $r.5O FOR EACH PICTURE, P[.4N, AND BLUE PRINT SET.

We have twenty of these sets complete, every home modern and attractivc and the laet word in home congtruction. Noe. | 9 and 20 are just out.

EIYERY HOME IN THE TWENTY BOOI$ Is EXCELLENT FOR CALIFORNI.A CLIMATE.

Order these last two sets, 2 albums, 50 photos and foor plans, 50 complete sets of blue prints, all for $75.00. They will make you want the others.

NEW PLAN BOOKS ADD VALUE TO YOUR OLD OilAS SEND US YOUR ORDERS

Post Office Box 586 Dallas, Texas

R. M. Williamson

"Your Monegs' Worth or Your Moneg Back"

THE CALIFORNIA LUMBER MERCHANT

..CLOSE UP'' VIEWS OF INTERIOR IN CAMERON'S WONDER, STORE

Part of OFicc and Sdcrroom

THE CALIFORNIA LUMBER MERCHANT

SOME MORE VIEWS OF "THE WORLD'S GREATEST BUILDING STORE''

How Lumber and Other Material are Stored and Handled

(Continued from page 35) windo\\'s o1r tho riglrt, each lel)rtser).ts a furrrished and firrished roorn itt tL houtt', r'ith ever:)'liuilt-in featttrc, a ya.riet.v of stains antl vtrnrislrcs, l'hich arc nost attracirve to vierv. A varictl'of flooling and firrish arc also sholvrr iu thesc l'inclox's, irr actual use.

This is the lriggest lrrmlrcl store orr ealtli, ancl is rrot only a success but a I10\YITING suecess froru cver]- corlcicvirble uls11,poirrt.

'lhe rlrrestiorr oftcrr al'ises, tlocs rtrotlcrn rnr-'rcharrtlising pa;t bcst in thc big torvn or tlie srrrall brrrg? lh'. Hurrtcl sal's it

pays so directl;r in both that he call't tell the clifftrrerrce. The entire prol)ositiolr is bt'st iilrrstratctl iL thc remark of Mr. Carncron to lfr. Ilunter \\'hen lie first irrspccted tlrc finished plarrt. I{e lookecl it all ovcr, the trcmenilous sizc ancl expensc of tho thing, ancl therr said: "Hturtcr, if I didrr't knorv holy nruch rnonel' tliis thing l-as making I'd say J0u werc a cl-rl fool."

lVhich, aftcr all, is the ansu'er to all business propositiorrs.

The home builder is the town builder--gou safelg judge a lown or citg bg its homes. c0n

They Show How Wall Paper Looks When It Is on the Wall

Among the Dealers

CBOSS LI'DTBER COMPAI{Y I8 GIVEN PI'BIJCITY IN RECET{T EDITION OT }TERCED gUN

A reeent issue of the Mereed Sun gave prominent attention to the plant and activities of the Cross Irumber Company of that city. A well written story told, in interesting fashion, what the company is d.oing in the growth and development of Merced. Photographs showed. the offices and a part of the yard, while another picture showed. the stafr-numbering about 40 people.

1 The Cross Irumber company has been operating at Merced Itor the last 11 years aod oow is reputed to beihe biggest / industrial enterprise in that city. The company carries a { stock of nearly 750,000 feet of lumber and operates a modern and up-to-date planing mill in connection. In common with most of the yards in the valley, Douglas fir is the prin-

BICEARD EISCOX NOW EANDIJNG PINE DEPABT. UEITT FOB EABT.WOOD

Rishard lliscox, son of the redoubtable "Dick" Hiscox himself, is now associated. with his father in the Hart-'Wood I-rumber Company, at San X'rancisco, as nanager of the white and sugar pine wholesale department.

The youag man is a college grad.uate, and. for some time served. an apprenticeship among the mills and. logging camps of the Pacific Northwest getting the "atmosphere" of the mills at close range. He was recently a "kitten" at the Hoo-IIoo concat at Modesto.

NEW OWNEBS OT CENTUBY LI'}IBER CO}IPAITY AT LONG BEACE WILL BETAIN OLD NAME

cipal item in stock, with redwood second. _ Th: tlgFc__T]] I Ross E. Eall, E. 'work and Roy 'work, the new owners re-allv is more^than a planjng mill' r! t: 3 :lqt":t y-Tt {of the century Lumber company ul r.,oog ii""on, n""u iaken where some of the finest fixtures prod.uced in the central part of the state are turned. out. Sash and doors are manuover the active management of the property and will confctured and all kinds of built-in features for mod.ern homes tinue to operate it ,nder the old name' Mr' rrall and Roy are made to ord.er. s ur uu'L-ur rva'u.ts rul' uru(r'r' 'uucs Work reeently came to California from Hutchinson, Kan., rn arldition to its main ptant at trlerggcl, the cross Lum- ilTf;:L"';[Totff"11ued in the lumber business' H' work ber company also operates yards at coalinga, corcoran and

The century Lumber company is one of the most aotive Winton' institutions in l-.,ong Beach "oa n". "rioy.a

BE'{NETT f,onfgf;C' TO ENTEB LONG BEACE

share of the trade growing out of the big building boom now in progress there. Builtling permits are running over

The Bennett Lrumber company is negotiating with the har- $1,000,000 a month and every lumber concern in the city is bor authorities at Long Beach for space on the municipal busy. There is no indication of a decline in builcling efrort. dock in that city. The company proposes to handle cargo John W. Fisher, the retiring owner of the Century yard, shipments of ffr and wants space for the storage of 1,000,000 wi11 remain in 1iong Beach. 11e is a veteran lumberman, feet. It is intended to cater to the trad.e of Long Beach par- was formerly in the retail business at Centerville, Iowa, and ticularly but the company also will engage to some ertent in served a term or two as president of the Southeastern Iowa lhe wholesale business. I-rumber Dealers' Association. He has gained a wide eircle

of friends since coming to California.

GTBSON YARD I\T ANAEEIU COilPLETE

FRANK PABAffiNO DBIVES TO NOBTEWEST

Frank Paramino, of San Franeisco, well known wholesaler and Secretary of the Douglas Fir Club, left July 18th with his family, on a well deserved. vacation trip. They drove to the Pacific Northwest, probably going as far as Yancouver. B. C.

DINI'BA EAS GOOD BIILDINC YEAB

One of the busiest cities in the San Joaquin valley is Dinuba. Builcling activities there have been on a steady increase for the last five or six months and the local lumbermen have been enjoying a large share of the attending prosperity. X'or the month of June the building permits aggregated $350,000, and while records for July are not complete it is believed they will approach that total.

The new retail yard of the Gibson l-rumber Company at Anaheim now is finished and ready for operation. Herman Loehr is the manager. The plant is complete and modern in every particular, with rooms and aceommodations for prospective home builders. It will carry a conplete line of builders' hardware in addition to the regular stock of lumber and other material. The company also has yards at Fullerton and La Jolla.

OAKLAND PLAMNG ffiLL TO UOVE

The Manly planing mill at the corner of San Pablo svenue and Myrtle street in Oakland will be forced to move to a new loiation as the result of a recent decision of the Oakland city council. Residents of the neighborhood conplained that the operation of the plant disturbed their peace and quietude. -C. M. Manly, the owner, will be given time to fincl a suitable place.

Wc offer one of the bcrt manufactured tath in tbe marketBright, full width and thicknerr-up to grade-and madc from rtrictly old growth yellow Fir.

WILL YOU TRY A CAR?

Alro cvcrything in Douglu Fir Lunbcr.

"Udivcrrity B'rend" Shinglcr lrr our Specirlty.

"I)cad rnen tell no taler." That ie why ro many widorva 6nd it eary to marry asain!

Industry to Work with Government

WASHINGTON, July 2O.-Possibilities of an important advance in effective statistical cooperation between the government and the great national associations of industry are discloBed in a letter from Wilson Compton, secretary-manager of the National Lumber Manufacturers'Association to the newly established Trade Associations division of the Department of Commerce. Mr. Compton places the whole statistical organization of his Association at the service of the government in such a manner that the public will have all the trade information that the lumber manufacturers eompile for themselves as soon if not sooner than it is avail.able for incliviclual member manufacturers.

The purpose of the National Lumber Manufacturers'Association in thus making available to the government and public without charge a statistical service that has been built up through many years at great cost is two-folcl: (1) To give prompt and conclusive evidence that the subscribers of ihe Association in the collection and dissemination of lumber trade information neither have nor desire any commercial advantages; (2) to pioneer the way for a general exehange of trade association ind.ustrial statistics, through the Department of Commerce, so that it may be possible-to obtain an accurate current record of the industrial activities of Am'erica.

l\{r. Compton's letter gives the Department of Commerce exact information concerning the manner in which the National Lumber Manufacturers' Association collects and distributes lumber trad"e information, rvhich consists of weekly statistics of the softwood lumber movements, giving the produetion, shipments and orders and' changes in- stocks-as ieportecl by eight regional assoeiations, a quarterly graphic Iufober summary and a monthly graphic summary of general business statistics.

"With what I understand. to be the requirembnts for cooperation," the letter continues, "it may be noted that the identity of individual competitors is not disclosed. Indiviclual identities are not shown in any reports to this Association, and it has no information whatever with respect to the produetion, orders, shipments or stocks on hand. of any inclividual sellers or buyers. In the second place this statistical information which is furnished to the members of subscribing associations free of charge, is also furnished. free of charge to a large additional mailing list, and is furnished

"More Homes" means more business for every business man in town.

Get them to help you sell homes.

a press release summarizing statistics of lumber movement for the preceding week. This press release is given as wide distribution as possible, and is available free of charge to &nyone who wiII use it. * * * There are no supplementary data for members only. This information is distributed to members and non-members at exactly the same time. "

The rnan who trier to merchandbe Will never, never cealet

For the wheel that doer the rqueakin' Ir the wheel that getr the grease.

It is the conviction of .the National Lumber Manufacturers' Assoeiation that if the Department of Commerce chooses to act favorably on its offer to complete statistical co-operation with the Government, other great ind.ustrial associations rvill follow suit, with the result that it will be possible to present to the business world. periodically &r &ccurate current statistical picture of the commercial movement of the country. It is hoped that such information, wisell' d.ifrused, will help to avoid the excesses of industrial activity whieh are one of the great contributing eauses to alternating periodical business depressions. at cirst to a number of associations of lumber buyers and lumber sellers, who in turn distribute them to their own members. This refers particularly to the weekly statistics. * * * This information is furnished to the lumber trade press, and each week our publicity department issues

A Retail Lumber Selling Campaign Outlined

LEARN the building needs of your community. LIST them. Itemize them. Study them. TAKE them seriously.

LOOK at them as your chief stock-in-trade.

KNOW that your best asset is the man who needs a BUILDING but hasn't decided to build one.

SELL him the idea, the plan, the material. PICK out at least one of your passive PROSPECTS every d.y, and try him.

DON'T wonder what each day will bring forth.

GIVE every day its job.

MAKE ii serve. /

EQUIP yourself to serve your trade in all its BUILDING needs.

ADVISE your trade in every dignified, intelligent WAY you can think 6f concerning yourself. YOUR stocks, service, equipment, dependability, HONESTY and expertness are the things that interest him. CONSIDER no viewpoint but the purchaser's. YOUR own is unimportant.

SELL anything from a board to a church. MAKE your trade think YOU when it thinks building. HAVE every customer a walking ad for your yard.

ADOPT your town in a building way and RAISE it correctly.

THE OPEN FORI]M

Our readers are invitd to use this department for the free discu$ion of ruch rubiects a8 may interest them. Questions may be adred and answered, auggestions made and dircucsed, etc.

WHY NOT SHORT LENGTHS OF REDWOOD?

Redwood b undergoing one of the rame changer rfht now that other and older rpecier of commercial woodr have gone through in their day and time.

There used to be a time in Michigan and Wirconrin when ordinary lengths of white pine brought a premiura, but rhort lengthr of the same rtock went begging. But that eoon changed.

It in't ro long rince the manufacturerr of Southem Pine couldn't find a market for their rhort lengthr; but a vadety of nrarkete were digcovered when they went out after them.

Today there is a spread between the price of the long and short lengths of Redwood at the California milb that breaks dl recordc. Just think of an 8-foot length of dry Redwood being priced about $32 to $34 a thourand lers than a 1Ofoot length; when you stop 1e think that the 8-foot piece can be used in fully bight-tenths of the placer that the 10foot can, and you have a rather strikng situation.

Dry Redwood ir very, very scarce at all the millr. But dry Redwood SHORTS are plentiful. Take siding, for in-

II/ATTOS VISITS S. P.'S WILItrINGTON PLANT

Frank Mattos, manager of the Southern Pacific timber treating plants, recently inspected the company's extensive plant at Wilmington and called on lumbermen in the Los Angeles territory. He returned to his office in San Francisco a few d.ays ago.

DR,Y KILN EXPERT HERE ON BUSINESS

R. H. Rawson, of Goss & Rawson, clry kiln experts of Portland and Seattle, is a San Francisco visitor. Mr. Rawson is remodeling the dry kilns of the Coos Bay Lumber Company at Bay Point. He expects to be in the Bay district for about two weeks.

rtance. A majority of all the long lengthr of Redwood riding rold are cut into rhortr to fiU the spacer Letrreen t[c opcningr in tbe building. The rhort would do jut as rvcll ar the long, could pay the dealer a genenour profig and ravc the buyer a lot of money.

Why not? It lookc ar though the lumber dealer orver it to hia trade to cut cornerr in ru€h cases as ttb. It would reem that the deder could help and befticnd the buyer in many carer by offering hirn Redwood ehortr and rhowing hi- the raving to be gained.

There arle many, many millionr of fect of Redwood rtocL, bone dry and ready for rhipment, piled arormd the Rcd. wood millr today. It can be made to play a very rerviceablc part indeed in the building of modeot homer and othcr buildings in California. A littlc thoWhtrul effort on thc part of the lumber dealer in behalf of thir rtock would bc conrtructive wor*.

The conrumer ir King. Find out how he can bed urc rhort Redwood, and help him to rupply bb needr in tbat rYay, economicdly.

It lookr like a real opportrmity.

FRED EART VISITS SAN TRANCISCO OFrICES

Fred Hart of Portland, one of the executives of the Eart- 'Wood Lumber Company, has been passing the last few days in San Francisco. Mr. Hart reports the forest fires in the Northwest a serious meuace to both logging ancl milling operations. Many plants are closed and inuch valuable timber has been burned.

Men of small caliber always think tfrey are Big Guns-when they are loaded.

lLlatch For Our Paul Bunyon Lath

WE ARE PREPARING TO SPRING SOIVIETHING

We are manufacturers o,

BRAND NEW IN LATH

White and Sugar Pine Finish and Shop, Sash Doors and Screen Doors. White and Red Fir and Incense Cedar Products.

We haue the capacitg, strck, willingness and abilitg to serae gou

UP AND DOWN THE STATE

CET{TRAI CALIfORMANS PLANMNG PICMC EAN,LY IN SEPTEMBER,_PR,ESCOTT IIEADS COM}IITTEE

I-rumbermen of Central California are planning 'rone large tide " early in September. The afrair will be in the nature of a picnic under the joint auspices of the San Joaquin Valley, the Central California and the Sacramento I-rumbermen's Clubs. F. Dean Ptescott of Fresno is head of a joint committee representing the three organizations.

Big Creek has tentatively been suggested as the place.

EUPIIRAT AND EOOVER TRAVEL NORTII

M. L. Euphrat of the Y{ending-Nathan Company at San Francisco, accompaniecl by A. L. ("Gus") Hoover, manager of the company's 1es Angeles ofrice, will start this week on an automobile trip to Oregon and Washington. They will visit some of the big Fir mills and meet their numerous friends in that territory.

DEAN PR,ESCOTT'S MOTHER PASSES AWAY

Mrs. F. K. Prescott, mother of F. Dean Prescott, general manager of the Valley Lumber Company at Fresno, passed. away at Seabright a few days ago. Her husband, F. K. Prescott, started the Prescott-Pirece Lumber Company, now the Valley Lumber Company, many years ago. IIe continues one of the substantial citizens of the San Joaquin Valley. The bereaved family have the \rarm sympathy of all the lumbermen of the state.

REEDY RETURNS TO TACOIIL,A; OSGOOD STAYS

R. L. ("Bob") Reedy, sales manager for the Wheeler, Osgood Company at Tacoma, Wash., who has had charge of the 16s Angeles braneh for the last four months, will leave for home within the next few days. He is succeeded here by Robert S. Osgood, one of the principals of the firm. Young Mr. Osgood has been on the ground for the last month be' coming acquainted with the local trade.

JULIUS SEIDEL TO VISIT OUR STATE

Julius Seid.el, head of the big St. Louis lunber enterprises that bear his name, and past snark of Hoo-Hoo, is headed for California and expects to spend. some time in the state. Frank Trower of San Francisco, C. D. I-reMaster of Fresno and othel of his intimate friends have promised to take him on a trip to Yosemite, to Sequoia, General Grant and Wauwona parks so he can see some of the big trees and other wonders of Nature of which California has an abundance.

EXPORT COMPANY BEFOR,E TBADE COMffiSSION

Ilearings will be held in San Francisco early this month under the direction of the Federal Trade Commission in the case of the Douglas Fir Exploitation & Export Company, for alleged uafair practices. The commission accuses the exploitaiion company of stifling competition by underselling non-members in foreign markets. The company is composed of a large group of the leading fir lumber manufacturers in Oregon and Washington. It is organized. under provisions of the Webb act which permits competitors to band. together to engage in export business.

SUPPLY OF DOOR STOCK FROM NOR,THWEST I}fiLLS GROWING SEOBT, SAYS GLASBY

Log shortage, due to forest fires in the Northwest, is causing a distinct tightening of the supply of Douglas fir (Oregon pine) doors, says C. E. Glasby, of Glasby & Co., Los Angeles manufacturers.

"Some of the biggest mills that supply stocks to the d.oor factories have eithei closed. or red.uced. their output," s&ys Mr. Glasby, who has just completed a survey of the situatiori. '!Consequently the supply of d.oor stock is short.

"On top of this, I understand, the big door plants in Oregon and Washington have many thousands of doors on their books which they cannot deliver for the next 60 days. The railroad, strike situation is going to make prompt d.eliveries to eastern territory a hard. matter for some of them.

"As a result of these conditions doors have ad.vanced. four points in the California market within the last ten days."

Fruit Growers Supply Company

GOVERNMENT PREPARES GRADE M/A,RKING BOOKTET TO ENCOURAGE UNIFORMITY AMONG IIILLS

Washington, D. C., July 28.-To inform lumbermen and lumber users regarding one of the far-reaching ehanges in lumber trade practices now under consideration by the industry, the National I-.rumber Manufacturers' Association has just published a booklet entitled "Grade Marking of I-:umber. " The first copies were rushed to the directors of the National Association and members of the Western Pine llfanufacturers' Association and of the West Coast Lumbermen's Association, who are now conferring in Portland., Seattle and Tacoma regarding a number of fundamental changes in trade usages, in order to fully inform them of the status of grade-marking of lumber in the United States and. abroad.

It is significant of the keen interest that Secretary of Commerce Hoover is taking in the vital problems of the lumber trade. that he authorized Axel FI. Oxholm, Chief of the I-.,umber Division of the United States Department of Commerce, to prepare the booklet. Mr. Hoover also wrote for it an autographed prefatory paragraph, in which he says, "The grade-marking of lumber is an excellent idea. It will tend not only torvard a more economical distribution, but it is a big step toward better merchandising, and will directly

benefit the manufacturer, middleman and consumer. It should be practical and beneficial for the domestic and export trade alike."

In this connection it is noteworthy that Mr. Hoover is represented at the Northwestern lumber conferences by W. A. Durgin, his special assistant, in charge of the Division of Simpliffed Practice.

DOUGLAS FIR EXPORTS FALL OFF DUR,ING MAY; SOUTHER,N PINE UNCEANGED

Export demand. for Douglas fir shows a distinet decrease, according to the Department of Commerce for the month of May, being 2,000,000 feet below the monthly average for 1913. Shipments of fir lumber to Japan amounted to slightly over 27,000,000 feet for the month, with 11,000,000 feet going to China. Shipments to Australia indicate an increased demand, being nearly three times what they were in May, 1921. Australia ranks third as a foreign market for fir for the past.eleven months.

The exports of Southern Yellow Pine during the month of May were very nearly what they were in April, maintaining a marked increase over the average for 1921, and indicating that April's increase was not a mere spurt, but that our lumber export trade is gradually reviving.

New Redwood Wall Board on Market

Of much more than passing interest to the lumbermen of California is the announcement that the Natiorial Wall Board Company, of Stockton, Cal., is arranging to go out into the Caiifornia market strong with a heavy production of a brand new type of wall board. The National Wall Board' Company is a subsidiary of The Zellerbach Paper Company, of San Francisco, and that big organization is preparing t-o put its hardest thrust behind this new product, from which they confidently expect wonders.

They have just appointed agents to handle the entire state of California for tliem, in the lumber industry. Hill & Morton, well known wholesalers of San Francisco, h-ave talen the exclusive agency for selling this board to the lumber people in North-ern California, ancl Ecl. Kennedy, Security buiiaing, Los Angeles, has the same type of agency for

Paint Supply For Lumber Dealers

Southern California. Both these agents are already busy with their agency plans, and both are enthusiastic about the new product.

This board is made with a core of Redwood lath, 3-16 inches thick and four feet long, the lath being eovered. on both sides with a heavy wall board paper. A powerful glue cements the lath together, and also the paper to the lath on both sid.es, and the result is what appears to be a very powerful board. Of course, the Redwood center will never rot, which is one of the big assets of the board.

In addition to taking the Northern selling agency, Hill & Morton sold the National WalI Board Company a huge amount of Redwood lumber from which they are making their own lath.

LUMBER YARDS anticipating the sale of PAINT' not as a sideline, but as a leading building material, should first consider a line of paint that is made BY the contracting painter and contracting builder, and FOR the contracting painter and builder.

Our materials are made for the contractor who knows what materialr will do to asrist in eo painting the lumber as to improve itr accept' ability.

WE HAVE A PAINT PROPOSITION FOR LUMBER

YARDS. Will be plcared to rubnit it on requert.

Even when piled neatly plain much about itself. and MAKES.

and attractively, YOUR job is to LUMBER doesn't exexplain what it DOES

Another McCormick Corporation In Los Angeles This Time

Another important lumber corporation has just been atkled to the long list that bear the name of "Chas. B. McCormick."

This time it is the Chas. R. McCormick Lrumber CompanX, of Los Angeles, just incorporated. John Olsen is General Manager of the new corporation. It was. formed to own and operate the wholesale lumber properties end business of the McOormick organization in Los Angeles and at the harbor at Wilmington.

It is strictly a wholesale, and not a retail concern. The great plant which is fast being whippetl into shape at 'Wil-i''gton is being created so that the McCormick organjzation nay better serve the lumber trade of the IJos Angeles territory.

the most economical and efricient manner.devisable. There will be no shed. on this dock, for the present at least. These docks and improvements will be completed in another few weeks.

Other [c0ormick Gorporationr

The growth and development of the MaCormick organization is one of the mbst interesting in the history of American lumber. Tersely told, Chas. R. Mc0ormick came to California from Northern Michigan about twenty years ago, and about eighteen years ago hd started in the lumber business for himself in San Francisco. Today he heads a great group of corporations which divide the operations of a tremendous business institution.

Chas. R. McCormiek & Co. is the parent concern, with ofiiees in the Fife Building in San Francisco. ' About ten years ago Mr. Mc0ormiok bought tinber ancl built his first big sawmill on deep water at St. Helens, Oregon. Since then, one at a time, they built three nore big ancl modern sawmill plants at St. Helens. They also built one of the biggest autl nost modernly equipped ereasoting plants on the Pacific Coast at that point. Each of the four mills and the creosoting plant are separately incorporated.. H. F. Mc0ormick, brother of Chas. R. Mc0ormick, is General Manager at St. Ilelens, while f. 'W. Thompson is Assistant Manager in charge of sales at that point. There is a belt line railroad connecting the four mills, the ereosoting plant, and the docks, at St. Eelens. I-rikewise at St. Eelens there is a ship builtling. plant. During the war they built many ships for the Clovernment, but now they are building barges for business purposes, the ship yartl being a permanent institution. It, likewise, is a separate corporation.

At Portland., Oregon, Chas. R. McOormick & Co. maintain a big suite of ofiices with a powerful organization, which sells McCormiek lumber over much of the world. This department is in charge of Mr. E. H. Meyer, and is likewise a separate organiz'ation. Mr. Meyer is well known thrbughout the lumber world as one of the tlynamic members of the fraternity.

The separate eorporation eimply follows the line which Mr. McCormiick and his associates have followed throughout the entire growth of their business, which is to separately incorporate every division of their properties, although all operated under the parent concern, which is Chas. R. McComick & Co., of San Francisco.

The ofiices of the new Iros Angeles corporation are in the I. N. Yan Nuys Builcling. The'Wilmington properties, which will handle the cargo business for the L6g Angeles territory, eonsist of 30 acres of water front property, on which there is being constructed a dock 1200 feet long and ?0 feet wide. This will be one of the best equipped docks for the unloading antl handling of lumber and timbers on the entire California eoast. On this dock will be six standard gauge railroad, tracks, accommodating a la.rge number of cars; and an equipment of cars, traveling cranes, switch engines, and other facilities for handling the lumber from the vessels in

Chas. R. McOormick has been doing a huge business on the Atlantic Coast for the past year, shipping through the Panama Canal. They have shippecl some ?5,000,000 feet to New York already this year by water. They maintain a big d.epartnental ofrice in New York City at 17 Battery Place under the management of Mr. 'W. R. Eewitt, where their eastern business is handled. This is a separate corporation und.er the name of Chas. R. McCormiek Lumber Co.

There is another Chas. R. McCormick Lumber Co., a separate corporation, at San Diego, California, where they have twenty-five acres of water front property, docks, planer, lumber hantlling facilities, etc. J. F. Garlantl is Manager.

Besid.es, the McCormick interests own seven steamers that haul lumber fron the mills at St. Elelens to the various California ports. Each of these steamers is separately incorporated. In atltlition they charter six or seven boats most of the time.

'When the steamers unload their tonnage of lumber, they don't want to go back north empty, so there is another very active corporation, The McCormick Steamship T:ine, of San Fhancisco, that does a general freight business, loading these

vessels for their return trip. This is a very useful, practical, and efficient organization directed by a- very live periori named. Charles L. Wheeler.

tLis is all of the McOormick corporations we can remember right now, although there probably are others; and if there are, the chances are that they are big and prosperous ones, like those mentioned.

Charles R. McCormick, of San Francisco, is President and enthusiastie overseer of all these concerns, closely associateq with his partner in all of them, Mr. C. M. Ilauptman, who i$ Vice-President of all the McOormick enterprises. Jas. S. Brown is Secretary of the parent organization. Mr. Eauptman is Treasurer.

This great system of industrial, mercantile, and financial enterprises, is, like practically all other things of that character in the world, the result of foresight, vision-the lengthened. shadow of a mbn-as they say. Twenty years ago when Chas. R. McCormick left Michigan to establish himself in California, he saw in his mind's eye something of the lumber development that has come to this great commonwealth. Hard work, careful planning, tireless energy, and enthusiastic planning, has made the Chas. R. McOormick system of Iumber enterprises.

PINE OFFICIALS ATTEITD POR,TLAND MEETING

R. D. Danaher and C. Stowell Smith, president and. secretary, respectively, of the California White and Sugar Pine trfanufaeturers' Association, went to Portland last Wednesday to attend the stand.ardization meeting cond.ucted under the auspices of the Unitecl States Department of Commerae and the National Lumber Manufacturers'Association. Representatives of nearly all the important softwood manufacturing. organizations attended. The Portland. meeting was a continuation of similar meetings previously held at Madison, Wis., and Chicago. The idea is to secure uniform standards in both grades and sizes of lumber throughout the country.

PLAMNC DIItt MEN COME TO S. F. IN NOVEMBEB

The first session of the proposed.'Western Planing Mill & Woodworking Congress wilt be helcl in San Francisco November 23,24 and 25, and. planing mill owners and operators from all states west of the Rocky Mountains will be in attendance. Charles D. LeMaster of Fresno, secretary of the San,Joaquin Yalley MiII Owners'Association, is in charge of the arrangements and that in itself is a guaranty of tle success of the event. A preliminary meeting was held in Portland in June and the general sentiment there erprssed was for a permanent organization.

Partiel View of Ptant of Char R. McCornich & Co. rt St. Hclcnq Orcgon-Qs Columbia Kvcr 25 Milcr Bclow Portland.

HOO.HOO

DOINGS and SAYINGS of TOI{

ALL CATS EAVE TIIEIR' EYES TURNED TOWAR'D SAN FR,ANCISCO CONCAT, AUGUST 9

'Wednesday, August 9, is the date of the big concate-nation at San Francisco. -It wiII be the greatest Hoo-Hoo gathering held in Northern California in years and wiII be the means of bringing together members of the Ord'er from all parts of the Pacific Coast.

Ilomer Maris, vice gerent snark for the Bay district, has an active staff of committees at work laying plans for the big event. Supreme Snark Griggs was-in San Francisco a fei days ago -ancl confered' with the local authorities on their arrangements. Ee probably will be on hand for the festivities. -If *o, it wiII ue nis last visit to california before the annual meeting at Detroit in September'

The San Francisco concat wiII be in accordance with the action of the last annual meeting, when August 9 was designated. as National IIoo-Hoo day. The idea is to hold' coneatetrationt throughout the realm of IIoo-Hoo on that day, tut tne california brethren will concentrate all their efrorts o" tUu one big session rather than attemat separate neetings in each of the several d'istricts. The big coneat planned' for Southern California takes place Iater in the month so as not to conflict with the one in the North.

The "big eats" will be served in the Commercial Club at -O SO ii tne evening and' every lumberman is invited, *hutn"" he is a Hoo-Hoo or not, for the program is going to be attractive.

Included among the battery of speakers will be Julius Seidel of St. L,ouis, past snark; Peter B. Kyne, popular writer of lumber stories in fiction; Jack Dionne, publisher of THE CAIJIFORNIA ITUMBER MERCHANT; Newton B' Drury, secretary of the "Save the Redwoods" League, who will show color-ed pictirres of redwood forests; R'. F HaTmatt, secretary of [he Redwood Assoeiati-on-, -who will speak on the anti-shingle referendun; C. D. LeMaster, supreme arcanoper; Frank Trower and R. A. Iliscox, t4e last two being iast snarks. The concat will follow the d'inner'

PROGR,Ail FOB BIG ANNUAL IN DETROIT OFFEBS MUCII INTEB,EST TO LUMBER,MEN

A tentative program for the big Hoo-IIoo annual in Detroit Septembei 7, 8 and 9, has bee'I- prepared by SecretaryTreasurir Isherwood and it shows that the proceedings will be full of interest to every lumberman. Some practical phases of the lum,ber business wiII be brought up for dis6ussion. Officials of several important lumber associations have arranged to attend..

But the entertainment features will not be overlooked. A very attractive program is being worked out, which includes the usual social functions, luneheons and concatenation. Besides that, the lumbermen of Detroit have arrarrged' to take all visiting Hoo-Hoo and their families on automobile rid.es to,soEe of the points of interest nead that city. The codvbntiijn will wind up with a banquet on the night of September 9.

HARRY FULLER OF LODI IS ONE BUSY U/A!t' BUT NOT TO OBUSY TO WOBK FOR' EOO-EOO

One of the most active and most enthusiastic Hoo-Hoo brethren in the state is Ifarry S. Fuller, vice gerent snark of the Sacramento district. Although Mr. Fuller is an extremely busy man with his own afrairs ancl with numerous civic cluties at his home tow)r' Lodi, he always finds time to Perform valuable service for the Order.

No lumebrman in Central California is better known, both in and out of the industry, than Mr. Fuller. Ee is president of the Fuller Lumber ComPanY and of the Liodi Mill & Manufaeturing H' s' FULLER Corlpanv.- He_has been in the lumber business for 28 years and his picture indicates that he must have started. in at a eomparatively tender age. IIe first engaged in the retail tra-de at Y-ork, Neb., and was successively in business at St. Joseph, Mo., Oxford, Neb., Manteca, Cal., and Lodi.

He is a thorough believer in association work qnd proves it by holcling membership in three separate lumber orCgluzations, besicles Hoo-Hoo. They are the Sacramento Valley Lumbermen's Club, the Central California l-rumbermen's CIub and the California Lumbermen's association. He is a Shriner, a Scottish Rite Mason, a Knight Templar, an Elk and a member of the Liodi Rotary Club.

Lrumbering seems to run in the Fuller family. A brother, George B. Fuller, is in the Iumber business at Santa Rosa and an uncle, R. P. Fuller, at Manteca.

NEW NINE ITADIED TO EANDLE AFFAIR'S OF OBDEB IN LOS ANGELES DISTRICT

A nerv set of officers has been appointed to conduct the bursiness of the Los Angeles district and to take charge of all concatenations and social sessions held through the rest of of the year. Sub-committees will be named to handle varioug details of the work, as occasion requires.

The eourpl.ete nine as it now is constituted, follows:

Vice Gerent Snark, David Wood'head, Woodhead Lumber Co.

Senior Hoo-Hoo, Curtis Williams.

Junior Hoo-Hoo, H. I-.l. Rosenberg, Ilipolito Screen and Sash Co.

Scrivenoter, C. E. Glasby, Glasby & Co.

Bojum, H. W. Swafrord, E. J. Stanton & Son.

Ja6berwock, W. Woolsey, flammond Lumber Co'

Arcanoper, W. B. Wickersham, Chas. R. McCormick & Co.

Gurdon, J. J. Rea, W. R. Chamberlin & Co.

Custocatian, J. L. Jenkins, San Pedro I-rumber Co.

W. B. Wickersham alsq has been appointed' treasurer for the district and. A; L. rlloovdrlspecial-treasurer for the "Big Brother" fund for crippled children.

Some More of TOM'S SAYINGS

SOUTHERN CALIFORMA CATS TO STAGE BIG CON. cAT AT DEL MAR, SATURDAY, SEPT. I

What doubtless will be one of the most ambitious floo-Hoo festivities ever attempted in Southern California will take place at the popuiar Stratford Inn in DeI Mar, San Diego county, on Saturday, September 9.

A concatenation and entertainment are being worked out under joint auspices of the Los Angeles and. San Diego districts. The entertainment makes provision for the wives and families of members and. a great many women folks are expected to join the party.

One of the principal objects of this concat at this par ticular place is to work up a stronger membership in Orange county so that the Orange county cats can have a district and a vice gerent of their own. A crowd of L. A. members will invade Orange county within the next few weeks to sign up applications. A special membership committee has been named to take charge of the work. They are: B. 'W. Bookstaver, J. S. Rathbun, O. Crawford, D. C. Essley and C. E. Glasby. Each man on this committee will name four others to help him.

The general eommittee in charge of arrangements at the L. A. end consists of Phil Hart, chairman; Robert Tanzier, LeRoy Stanton, "Andy" Donovan, C. F. Estes, "Jim" Chase, Dave Steinmetz, Curtis Williams, John Hodges and ' Fred Golcling.

H. G. Larrick of the Barr Lumber Company at Santa Ana is working with the committee on the Orarige county drive.

PABSON SIMPKIN ON SWING AR,OUND CIRCTE

Parson Peter Simpkin, supreme chaplain of the Order, left his home at Santa Monica late in June and participated in the several concatenations held in the Northwest. He rvent from there to 'Washington, D. C., and thence to the state of Michigan, where he addressed. several meetings of retail hrmbermen. IIis schedule calls for him to take part in concats in New York, New England., Florida, lVlississippi and other Southern states before winding up at the big annual convention in Detroit in September'

GLASBY & CO, ADD TWO SALESMEN TO TEEIB STAFF_TO TRAVEL OUT OF L. A.

Glasby & Co., well known Los Angeles sash and door manufacturers and distributors, have added two salesmen to their staff to take care of their growing business.

The new men are Fred Pierce, formerly with the Pacific Sash & Door Company,.and R. McEachern, formerly with the Woodhead Lumber Company.

Both these men will travel out of the l-ros Angeles ofrice'

We have just shipped 4,000 rolls of Weaver Roofing to San Diego, where it will be used to cover the permanent buildings of the Panama' California Exposition in Balboa Park. The Ben' ton Roofing Co., San Diego, agents will apply this roofing.

A quarter of a million feet of Weauer Roofing is also fuing furnkhed for'the California Pageant of Progress' and Industrial Exposition to be held in Los Angeles in August.

A Beautiful Sp"nish Bungalovg

This conveys one of California's modern home building ideas and refects the possibilities of modernizing Spanish and Italian architecture to meet our climate and building requirements. The alternate floor plans show a variety of arrangements and conveniences that makes this plan an ideal one, that can be adopted to the need of the average family. Show it to some of your friends who you feel would be interested in a home with such marked distinctiveness.

To the man who can WORK and THINK, *ho hut u burning and insatiable desire to do BOTH; that tide that "taken at the flood leuds on to fortune" that Shak"rp"ut" tells about, is FLOODING CONSTANTLT; has never "bbed, u.d NEVER TWILL.

(This Space for Sale)

TfVERY EXHIBIT BOOTH at the Industrial Exposition is built of Schumacher

f{, Wall tsoard. Visitors will please bear in mind that while this board is unsurpassed u for temporary construction of this nature it presents an even more splendid appearance when used as a ready prepared wall for permanent use in fine residences, offices and practically every other type of building.

Schumacher Wall Board will notwarp, shrink orbuckleand gives a smooth, unbroken surface that takes anv kind of finish.

Sc humache?rillall Boa rd

sANFRANCrsco RR.A\cIr. s"nsTllt"r'"y#l'"JfJi$"*$gdot" \\'arehousesl tro i"'"ri.i'ri'i,i"-til;at Bank guildine ,! . r. ,, - SAN FRANCISCO

Boot h clecoraled bg

John E. O'Shanna

Tgpical Roolh at Industrial EtTosilion shoting Schuntacher L! sll Roqrd in use.

OAKLANI)

Iixhibit boolhs hafort' decoruting shou,ing hout Schunta<'her ll'all Roanl is oltltliccl

i]SO,OOO feclof S<'huntacher V/all RoarLI wcre uvd in crc(tinglha exhibit boothsal lha Induslrial Etposilion-