The California Lumber Merchant - January 1925

There was a little man and He bought a little card, And wrinkled up his forehead And he pondered long and hard, He tried to think up wishes That a clever cuss might quote, And finally he said, "Oh, Hell"And this is what hg \,.1o1s-

AMOUS OR IR LOORING

CROSSE,TT-WESTE,RN COMPANY

(Cargo---Rai)

E,CLIPSE MILL COMPANY

(C argo)

IE are exclusive agents in Calillffiffill fornia for these two recogn ized, ll$ffiEll Superior Brands of Fir Flooring.

These puality Lines obtain and hold Customers for us---they'll do the same-"for you. f

that Bry _fro* fJs"

Here's Proof of BIG TIMBER FIR PANEL Durebility!

No panels were ever intended for t'he outside of a houge. Yet for years the Manhattan Bcach home pictured (built of Big Timber Fir Panels) hai been exposed to rain, fog, sun and the general destructiveness of damp salt air.

The walls are single thickness, 3/e inch, Bie Timber Fir Panels held together by battens outside and in, with a supporting brace inside mid' way from ceiling to foor. The panele were Pro' tected only with ordinary house paint.

Port Orford White Cedar Headquarters

We are carrying a stock of 500,0OQ fegt of PORT ORFORD WHITE CEDAR in our yard, to take care of your requirements.

The supreme quality of Big Timber Fir Panels makes'them practical for such uee on beach' mountain or similar homes. They do not warP, crach, or check'

VENEERS

with the New Year we inaugurate production of sugar pine and california White Pine veneers in our new factory at'westwood. This is of importance to the trade because of the superior quality of the product and the large scope of the operation, which assuies dependable service.

our large forest resources comprise a stand of Sugar pine and California white Pine of exceptionally large and fine-textured growth that yield veneer cuts of beautiful pattern and surface. So soft, fine and uniform are the wood fibers that the original rough surface of the veneer requires very little eanding to produce a satin-smooth finish.

'We use casein glue, developed for government use in airplane construction. This glue withstands water, temperature and physical rupture to a higher degree than any glue heretofore known.

The best of raw materials and the latest deve,lopments of mechanical and chemical engineering are back of the quality of our product.

our factory covering 950 by 100 feet, two stories, has a daily capacity of 100,000 square feet of three-ply panel. operation will be continuoug, the year round, following the production policy of the entire operation of logging, milling and manufacture. From average daily receipts of 750,000 feet of logs, the veneer logs are sorted and stored in their own.storage pond, giving an ample reserve supply.

Your inquirieg will be welcome, and requests for detailed information will receive prompt attention.

RIVER LUIUIBFR C0.

Trade Mark

"Producers of White Pine for Half a Century"

-anArmm

T-\OR lone-lived protection and permanent beauty the slate H'roof ha-s no Juperior. In Pioneer Slate-Surfaced Roll r Roofing you hayl this superiority in its most convenient form,

Pioneer Slate-Surfaced Roll Roofing is built according to the best Pioneer specifications-a base bf tough felt, coated with asohalt into which is imbedded an outer surface of crushed slate, giving you in effect an armor of protection against sparks, time and the elements.

Pioneer Slate-Surfaced Roll Roofing comes in three natural slate colors-red, green and blue-black. Weighs 85 pounds to the roll of 108 sq. Tt. Carries the Class C label of the National Board of Fire -Underwriters. The ideal material for steepDitched roofs and wherever the roof is se€n conspicuously irom the ground.

You'll find a brisk demand for this product-and what is more, there's a nice profit on every sale.

SeIl STORM KING Plastic Cement for leaks and patching.

Consult Your Lumber Dealer!

Long-Bcll natlonal advcrtlrlnr ls urgturg thc butldcr to conruli the rcteil lmber deelcr on ell nattctr of buildlns matcrlal. It ls thc atm o,f Long-Bclt edvcrtlllnE to eld ln puttlog thc coniumcr ln motc dlrcttouch with thc rctall &elcr.

Thc Long.Bcll Derlc Scrvicc lncludcr advcnhlng marerlal thc dcaler wlll finduscful tn tyinS up with thit national ad- vcrtising. For furthcr Infotmation, wrltc thc Adverttltng ucpaftmcat.

Beautiful Oak Floors

Floortalutinthe modern small home ls important, Oak floring is popular because of its beautv. Car lulh aanafa c tu n d oak flat ing,howivei, murt be used if thebuilderdesircmap ently satisfactory flors. Lirns-Bcll trade.marked OiL Florine is-cate fullv manufacrured. lt is *6nomical to lay and 6nish and givesbeauty and dumbilis to rhe home. A valuable booklet, "The Perfect Flor," will be miled on reouest.

White Pine Doors

Long.Bell all-whitc.pine doors, made throushout of California rVhte Pine. iive universal stisfac. tion. They ari bautiful in appear. ance--take any finish-do not check or split-and cost less to 6t, mortise and hang. Ask your lum. Der dealer.

Timbers for Heavy Construction

AII Long.Bell timbers are made on special order. From rhe selection of the trte to the fnished producr, cv€ry attention in manufacture is c.entered on the purpose for which the rimber is to be used. For manv years- Long-Bell trade.marked timbers have been used in railroad and indusftial construcion. Lons experience enables us to upplytimbers of dependable_qusliry, an- imponant consloeratlon lor every buyer.

Douglas Fir with the Lottg,Be[ trade,mark

ll-\oUGLAS FIR lumber

)L,l/ and timbers are being produced in the Long-Bell manufacturing plants at Longview, Washington. The same high standards of production governing Long-Bell manufac. ture of Southern Pine, California'tU7hite Pine, Southern

Hardwoods, Oak Flooring and other Long-Bell trademarked lumber products, are being carried out in the manufacture of fir. Buyers of Fir lumber and timbers will find maximum value in material bearing the Long-Bell trademark on the end of the piece.

Douglas Fir Lumber andTimben; Southem Pine Lumber and Timbers; Cremted Lmber, Timben, Posts, Poles, Ties, Guard.Rail Poots, Piling; Southern Hardwood Lumber md Tiobere; Oak Flooring; CaliforniaWhite Pine Luber; Sach and Dorc.

to make more profib in 1925 by recommending and selling Hipolito Stock Size Screens and Screen Doors. They paY you greater profits.

Stock Size

Window witdom

Window sash and frames must withstand the extremes of weather wear, plus handling and frictiona most exacting demand upon the wood of whichlhey are made. Ac, curate workmanship is paramount; andit is essentialthit t6is accuracv be preserved durine the life of thl sash and frame.

Millwork accuracy depends prir marily upon the texture of ihe wood used. Soft.textured Califor, nia Pines are naturally qualified for precision millwork. They cut easily, either with or acrosi the grain, without splitting. They sur, face smoothly on four sides. Their uniformly even grain allows the

cutting toolto produce sharp edges, whrch cast the contrasting shadows that accentuate the desrtn of the building.

California Pine sashand frames preserve the structural form and design of the window unit, because these pines have the minimum ten, dency to expand and contract. They withstand the severe strains of opposing elements, as, for ex, ample, zero temperature outside the home, and 70 degrees inside; or, when the outside window woodwork is rain,beaten. while the inside is dry.

The very light weight of these

Sash and frame manufacturers find the qualities of California Pines parallel those of the Eastern whire pines,.the-supply of which has been lorgel! depleted bJ past demand.

Many of these manifacturers now use .Ca.lifornia Pines,' the supply o-f u nich s ample to me et tltz demonds ol the next two centuries.

pines makes sash operation easn at the same time lessening the cost of balance weights, or, reducing the strain on mechanical sash balances.

Sash and frames are painted in, side and out. Paint protection adds to the natural wearing qualities of wood. California Pine window parts paint p erfectly, their smooth surfaces readily take the paint and hold the protective coating tena, ciously. The light, natural color of these pines permits any exterior color treatment, and the finest in, terior window finish-with assur, ance of lasting, unblemished beauty.

,, Millions ol' Californ ia Pine erindon, sash and frames are in use in Amqican homes."

PHIL B. TIART Managing Editor A. M. THACKABERRY

THE CALIFOR}.IIA

How Lumber Looks

. Fr_om_tte writing of thir, until the firrt of January, 1925, ttre lumber mer_ket, wholesale and retail, ir liable to be qye-t. One could hardly expect otherwiri, with the after- Christ'gf Eealon, and the inventory.

The big prgblem in every one'r riind today is, how wilt it be after the firet?

If you can correstly answer thet query, in advance, tlol vo., can buy or- hold off, accoriini'to your pre- diction, and make some money. It ia jurt about frfty-fifty, on tfie guerses that are beinc made. iome think that tlii wholeeale market in California will iemain weak for rome time to comer_ that_ the dealers will not buy until Sprins. Ot.l" argue $at there is no poesibility of Jlower -"rkel, and that the lirtr will have to advance at once.

There is more lumber on the dockr at San pedro than there was two weeks ago, and it looks as though December was going to be a banner month, in receipts, for that port.

SACRAMENTO TO HAVE LARGE BUILDING PROGRAM IN 1925

^lt lpeat ing of building conditions in Sacramento for 1925, L. H. Chapman, of the Sacramento Lumber Co. and President of the Sacramento Valley Lumbermen,s Club. say-s that the Sacramento lumber deaiers are very optimistic aqd present indications are that building ac[iviiies will be very large there. He states that their t"uitaing program tor next;rear already includes the Civic Auditorium, Junior College B{lding, Flks Building, Produce Exchange Market, Southern Pacific Railroad Stition, Electric Building, and Telephone Pujlajlg which rvilt aggregate approxi-"t*ely a valuation of 98,000,000. All tht;bove buildings rvill-be new structures.

CALIFORNIA DOOR COMPANY PLANS NEW WAREHOUSE

The California Door Company will erect a large warehouse at their plant at Diambnd Springs. The ne"w warehouse will adjoin their nerv electricalli operated box factory and will be used to store the finished-mill and lunrlrer products.

sAN JOAQUTN LUMBER CO. CELEBRATE BIRTHDAY

With the termination of fourteen years in business on November 14, the San Joaquin Lumber Co. of Stockton celebrated the occasion with an enioyable Birthdav partv. Bob Inglis, the well known Stockton lumbermari, is the manager of this large lumber concern.

To tbe night of the 27th, one hrurdred and eleven boats had reported, carrying over 149'OOO,OO0 feet.

The building permitr in Los Angelee, to the 27th, were $1O,822,OO0. \

The last weekly report of the Weet Coart Lrunbennen's Association, showr a weektr cut of 79 million feet againrt salec of 89 million. They rhipped 72 million. Thir sho*r their neru businecs ar being l3/s over production, and lWo below new orderr.

SAN FRANCISCO MAKES BUILDING RECORD IN 1924

The building permits issued in the city of San Francisco in 1924 up to the night of December 23 aggregate,in estimated value $57,733,942.ffi which is the highest in the history of the city. The nearest approach to it was in 1907 when the building permits totalled $56,578,844.00. At the date of the figures quoted above building permits were $1,155,998.00 in excess of the previous high record of.lX)7, and with one full week of the year still to run the total building permits for L924 will'aggregate approximately $58,000,000.00.

PRODUCTION OF LUMBER, LATH, AND SHINGLES IN 1923

The Department of Commerce announces that according to the data collected bv the Bureau bf the Census in cooperation with the Forest Service, Department of Agriculture, the production of lumber, lath, and shingles in the United States during 1923 rvas as follows: Lumber, 37,165,540 thousand feet B. 1\{., an increase of. I7.7 per cent as compared with 1922; lath, 3,328,013 thousands, an increase of 13.2 per cent ; shingles, 7,506,869 thousands, a decrease ol 7.7 oer cent.

The lumbei cut for 1923 in the West Coast States was the largest ever reported, and the total output for the United States was the largest since 1916.

The two predominating woods were southern yellow pine, which contributed 34.8 per cent of the total production reported for the year, and Douglas fir, which contributed 22.1 per cent, their nearest competitor being western yellow pine, with 7.5 per cent. \d/ith the exception of cypress, the cut of which decreased 5.7 per cent, all the principal species showed increases for 1923 as compared with the preceding year.

Stocks of lumber on hand at the mills January l, 1923, were reported as 9,749,769 thousand feet, and December 31, L923, at 10,548,087 thousand feet.

w# $ cooD wrLL To ALL!

ffiffi

Our Northwest mills extend to their Southem friends, in the lumber business, cordial greetings of the season. 'We are all looking forward to a big, successful year in the lumber industry.

Looking Forward

Bg Jacft Dionne

1924 was what might well be termed a "set-back" year for the booming state of California. And, in the same manner exactly that times of trial test the sopls of men, so do times of tribulation test the true worth of a Commonwealth.

And the experience of 1924 has only served to convince California herself, and the world in general, that you can't stop the onward sweep of California progress.

A combination of natural and unpreventable circumstances that would have thrown any other district of the world back for years, visited California. And it lastcd but a fcw months, and then CaIifornia came back with a rush, the pent-up tides of Californian virility fairly sweeping away the mists. And so the New Year opens with the whole state smiling. California strains at the leash. To make 1925 the greatest period of prosperity which this highly-blessed State has yet known, is the aim, ambition, hope, and definite intention of everyone from the North "where rolls the Oregon," to the fair city of San Diego.

Our belief and prediction is that just in proportion to the set-back that California sufrered in 1924, will be the onward impulse of. 1925 that the prosperity of the year to come will be in direct propor- tion to the low tide of the early summer of the year that is gone.

California will be swept by such a volume of tourists and visitors as she has not previously known. Commerce, industry, and finance are coming from the four winds to find a dwelling place in California. The commonwealth will grow in every department, strengthen in every corner, progress in every direction.

It will be a grdat year.

The lumber industry of California should look forward to a year of plenty. The mills that produce Pine and Redwood will enjoy a bigger, better, more extended and more intense market outside the state, than has been known before. There are innumerable dealers and factories throughout the world that are today consumers of California lurnber products, that were NOT using these woods a year ago.

The latcst Government figures show that California has stepped ahead of many other old lumber producing states in the volume of lumber production. Texas and Arkansas, for instance, retired far behind California in volume of lumber produced. ln 1923 Calilornia went over two billions in production for the first time. 1924 will show an increase over those figures, and the n€xt five years will show additional increases. Calilornia will be producing more than two and one-half billions of feet of lumber annually by 1930.

The lumber distributing industry saw some tough times in 1924 that are not at all likely to be repeated in 1925. The trouble with the lumber distributing industry in California is that the watcrroute volume of lumber to the state has become so huge that the least slackening in the consuming market creates what seems to be under-consumption, but is really simply over-supply.

So it was last summer that Los Angeles was widely advertised as having "blown up" from a lumber standpoint, because the docks were jammed with stock that could not be sold, and scores of lumber boats had to take a vacation. yet at that very time Los Angeles was doing more building and using more lumber PER CAPITA than any other large city in America. The lumber shipments had become tuned up to a building averagc of $20,000,000 a month for Los Angeles, and when in the slump the figures dropped to $9,000,000 a month there was a dreadful roar. It wai simply by comparison with its orrn great record that Los Angeles seemed slow.

The building game has been renewed again throughout California, and gives promise of buil$g prosperity for 1925.

Conditions of a general character throughout the state are very good indeed, and there is good and sufficient grounds for the utmost optimism concerning the prospects of the next twelve months.

Fortunate indeed are those who live and do business in California.

Next to California, Texas and Florida continue to be white spots of prosperity on the national map. #*9e:JC:J#c_4re_L

Unusual Shipment of Logs

Howell Baker, head of the California Panel & Veneer Company, Los Angeles distributors of veneers and panels of all kinds, has received a group of very interesting pictures of a large shipment of Fir logs received recentll by the Tacoma Panel Company, of Tacoma, Washington.

ALESMEN'S CLUB HAVE CHRISTMAS PARTY

he Salesmen's Club of San Francisco had their annual istmas Party and Luncheon at the Palace Hotel on onday, December 22. President Mel Salomon played .nta Claus and presented all the members in attendance with an appropriate gift. Harry Corlett, the originator of some poetry which included a slam at the eccentricities and hobbies of all the individual club members. was read and created considerable enjoyment. Walter Blick, of J. H. Kruse, was in charge of the arrangements for the party.

WATSONVILLE LUMBER CO. CONSTRUCT NETy\I

The train that was pictured in the photographs received / ^.

OFFICE

Fy Ut. Baker, was one containing fifteen .url, "tt unusually ( The Watsonville Lumber Co. have completed the conlarge logs. The largest one in"the train was a monster struction of a new modern o_ffice_building and are now lomeisuring thirty-two feet in length, one hundred eight cated in their new home. H. Herwig is the manager oi inches in-diamefer at the butt ancl" eighty-four at the tlop. this progressive lumber company.

The entire shipment comprised thirty-nine cars of handpicked logs, bought in the woods, and selected for size etc., to insure the high grade of panels turned out by this concern. It scaled about 11,000 feet.

Mr. Baker states that the Tacoma Veneer Companv has always been noted for the fact that they use only-the very best of the logs for their panels, and that the only stock used is the finest soft old growth Fir.

The California Panel & Veneer Companv are the exclusive distributors of these goods in Southern California.

MIDVALLEY LUMBER CO. BUILD NEW OFFICII

The Midvalley Lumber Co. of Galt are now located in their new office building which is modern in every detail. The new ofifice has an attractive interior and will- also be equipped with a display room. Mr. Williamson stares that the lumber dealers in his locality are looking for a good. demand for lumber in their territory during the comlng year.

COwan Sash and Doors

Phone UNiv. 2l*5

THE BEST OF THE LOGS for THE BEST PANEIS

Thie train of logr, on itr way to the Tacoma Vcncer Compeny, Tacoma, contained fiftcen car. of the finect logr to bc found in the -great Northwett. T-hc average rcale pcr log war 42lX) feet, and the laigert in the rhipmcnt acaled over ll,lXD feJt.

Paneb aro handlcd exclueively in Southern California by

HAPPY ilEW YEAR

PLFASE ACCEPT OUR SINCERE WISHES FOR A FULL MEASURE OF HAPPINESS THIS YEAR AND IN ALL THE YEARS TO COME-AND MAY THOSE YEARS BE MULTIPLIED BOTH IN NUMBER AND IN PLEASANT FRUITS.

Our Nerr Year's Rerolution: To Give Nothing But SUDDEN SERVICE

To the Lumber Trade in 1925

Sundries and. NoveltiesBusiness Getters

under this head would come those odds and ends of "advertising" with which you are all familiar.

Their name is legion-calendars, carpenter aprons, pencils, desk pads-you know the sort of thing.

The principal drawback to sold and used by several lines eliminate everything that does WITH YOUR BUSINESS.

their use is that they are generally made to be of business: and a-good *rule to follow is to NOt SPECIF'ICALLY

CONNECT ITSELF

calendars, for instance, should be cut off in preference to a carpenter's apron; and the latter would, in our opinion, give way to a kitchen remindei for the [ome.

The mere fact that a novelty has your narne on it do€s not warrant the expense of its cost and distribuli_on_-r-t_ryu_s! garly_?.qistlqcJ-qessage, either direct or implied, that you are in the BUILDING MATERIAL BUSINESS.

However, there are a number of "novelties" that have proven mighty good business bringerq; ?nd to these attention is drawn, less perhaps for the article iiself, than for the SENTIMENT that is back of the article-a sentiment that will lead you to devise other novelties for yourself.

And those that are INDIVIDUAL are by {ar the best.

For instance, one article in this line that has proyen its worth is a window flower box.

This box was devised by a retailer, and built in quantities to fit the standard sash. The box was left unpainted, though sized for protection, and would be painted to match the rest of the house.

The only advertising it ^carrie4 *t in -its DESIGN; the ends being carried up above the sides a trifle and finished with a fancy moulding.

This was enough_ to distinguish it from other boxes, and its adverlising value was not diminished by lack of name or other more direct methods.

The only requisite was that anyone who wanted one had to come to the yard office in person, and pick the color desired, filling out a receipt-form, which included some perti+ent questions about present repair or remodeling work or prospects for new buildings.

Another good form of novelty is the kitchen reminder, with its list of "outs" and the printed notice of the merchant.

_ -Mq"l dealers have found a BREAD BOARD of real advertising value, and with the dealer's name stenciled on the EDGE, it is brought to the mind of the housewife many times every week.

Then there are the wall cabinets that many dealers are having made from time to time; at first to fill direct orders in house bills, and now as adverti-sing novelties; sometimes free, but more often sold at a small pricg and finished to orderl

What would you think-you old timers---of a dealer who sold several houses simply because he built a platform and. swing standards and placed it, with his compli- ments, in the yard of a house he had just completed.

T!. underlying. principle on-which the value of any novelty is based ls its person- ality-its individuality-its benefit to the recipient, either artistic or material. ^

And of these, the UTILITY of the article is of greater importance than its other qualities; and that importance grows in proportion to the FREeUnxcy oF ITS usE.

An article that is used several times a day is of much moie value as an advertising medium than one that is used but once a dayand one that is USED of greite? value than one that is merely SEEN.

These are the qualities that must be considered in choosing novelties and advertisinpr sundries of this nature; and on the way in which those qualilies are exhibited bv th! article in qleJtion_{ePends its value or its expense-and every.bit of advertising'musi be either a PROFIT or a LOSS.

,. .,Aqd one more point_of interest; it is better to select a few articles of greater in- dividual value and distribute them wisely than to choose a number of cheaplr

and distribute them broadcast.

The NOVELTy is an INDIVIDUAL -advertising appeal, remember, and the stronger- that appeal, the better the results. Care in the selection of the articie and dis- crimination as to its distribution means ths difference between profit and toss i" G ur" of novelties.

MY FAVORITE

By Jack Dionne

Age not guaranteed-Some I have told

STORIES for 2O years-Some less.

This Divorce Business

The good old story of the colored woman who was asking for a divorce, although admitting that her husband supported her, treated her kindly, and was a very good sort of nigger, and who finally when driven into a corner for a reason for wanting the divorce declared that she had simply "Lost her taste for that nigger," is well off-set by this one:

Sam was asking for a divorce from Mandy, and the Judge

Invention Will Speed Up Laying Shingles

A shingle nail holding device which its inventor, R. L. Wade of Hoquiam, Washington, calls a Shingle Nail Pocket, was demonstrated at the recent Shingle Congress at Seattle.

This article was endorsed by the congress, and manu-

was trying to patch the thing up. But Sam was obdurate. "Yestiddy, Judge, she flung a stew-pan at mah haid, today she busts me wid a kittle, an tomorrow it will be de stove. Ah jest nachalley wants t'git rid ov dat mean niggah."

"But Sam," said the Judge, "remember that you swore to take her for better or for worse."

"Yassuh, Judge," said Sam, "sho did-but disshere niggah is a whole lot wuss den Ah tuk her fo."

facturers thought it would remove carpenters' objections to the use of zinc-coated nails, as those adopting it would no longer find necessity for putting nails in their mouths. It is generally conceded that the use of proper nails will prolong the life of a shingle roof many years.

It is claimed that by use of this device an average shingler can greatly increase his output and do better work with less offort.

Mr. Pip and Mr. Pep

0ld Time $hooting lilatch

Two

SHEEP CLEAN UP LUMBER YARD

"The man with the hoe" may weary and finally cease his listless chopping at weeds to slum6er in soml secluded corner, but the clean-up crerv shown here never finds the weed reducing job distasteful. They make no demands on the pay-roll a_nd their mutton and wool will eventually pay handsomely for their "keep."

Weeds about the bases of lumber piles retard the free air circulation which is needed to hasten seasoning and prevent sap stain and decay. When dry, weeds add 1o the yard's fire hazard.

The plan of pasturing a flock of sheep in the lumber yard to keep the weeds down is not entirely new but it is not a common one. The sheep seem to relish the hardiest of the weeds commonly found in lumber yards and their

sharp hoofs also cut up the soil and discourage heavy sodding with grass and weeds.

JACK DTONNE WrNS FT. WORTH LUMBERMEN TO HOO-HOO CLUB IDEA

From the "Hoo-Hoo Bulletin"

Fort Worth, Tex., is going to have a Hoo-Hoo'Club-all because of the patriotic efforts of our old friend, Jack Dionne, publisher of "The Gulf Coast Lumberman" and the "California Lumber Merchant."

Brother Jack weht over to Fort Worth from Houston the other day-at his own expense-and addressed .the lumbermen on the advantages of a Hoo-Hoo Club. Everybody who has heard Brother Dionne talk knows that he is quite convincing and he was "charged" from head to heels with Hoo-Hoo enthusiasm.

Thirty lumbermen were pfesenf-566g members in good standing, others delinquent and quite a few non-members. When a little luncheon feast and Brother Jack's talk were concluded, every man in the room pledged himself to serve as a committee of one in rounding up the remainder of the lively Texas city's lumber population. A committee was appointed to draw up plans for the club immediately, with Scott Teel, of Teel & Penry, as chairman. Plans also will be worked out for a Concat in the near future.

KLICKA LUMBER CO. TO OPEN AT NATIONAL CITY

Mr. J. O. Bacon has been placed in charge of the new operations of the Klicka Lumber Company, at National City.

They will open a new modern yard, making four yards in their string, with the three that they have had in operation at San Diego.

Photograph by Forest Products Laboratory, U. S. Forest Service.

lnteresting Production Figures

Washington, Dec. 23.-Lumber production in 1923, as reported by the Bureau of the Census in a recent release, of. 37,165,540 M feet lor 14,302 mills, confirms the estimate made by the National Lumber Manufacturers Association just one year ago, of 38,000,000 M feet to 40,000,000 M feet for the country as a whole, the total number of sawmills operating being probably between 22,M and 25,000. The proportion of the output of mills reporting to the Census Bureau, to the estimated total, has been about 90 per cent in past years.

This estimate of the National Lumber Manufacturers' Association was based on the reports of subscribing associations which are published in the National Lumber Trade Barometer.

Production of lumber by states. 1922 and 1923.

NationalForestry Policy

Stressed by Forest Service

'fhe outstanding eve'nt of the year in national forestry rvas the passage of the Clarke-McNary Forestry Act, declares W. B. Greeley, Chief of the Forest Service, in his annual report to the Secretary of Agriculture.

Chief Forester Greeley in his report lays special emphasis upon the development of a national forestry policy in the United States, a policy that has heretofore been almost entirely lacking as far as the 40J,000,000 acres of privately-owned forest land is concerned. It is from this privately-owned forest land, Chief Forester Greeley says, that probably 80 per cent of the 'nation's forest products must come in the long run.

Besides defining a national forestry policy, the ClarkeMcNary Act provides for cooperation rvith States and individuals in fighting forest firds, for forest planting on farms, for instruction in forestry to farmers, for a study of forest taxation, and for the enlargement of public ownership of forest land through gift, purchase, and reservation of the public domain.

Receipts from the 147 National Forests during the past fiscal year totaled $5,250,000, the report states. This monev was received mostly from the sale of timber, which brought in over $3,000,000, and from the sale of permits to graze livestock, which brought in nearly $2,000,000. Miscellaneous uses such as water power and land rentals accounted for the balance.

Hardwood Products CorP. Dirtributing Many Doors on Pacific Coast

L. J. Woodson of San Francisco, Pacific Coast manager of the Hardwood Products Corporation of Neenah, Wisconsin, reports that his concern are distributing many hardwood doors on the Pacific Coast. Among the many buildings that his company has supplied with hardwood doors are the Biltmore Hotel, Union Oil Building, Bank of Italy, California Bank Bldg., all of Los Angeles; Pantages Theater Bldg, and San Diego Hotel of San Diego; San Joaquin Light & Power Bldg. of Fresno; State Building and Loerv's State Theater Bldg. of San Francisco; Ray Bldg. of Oakland; and the White-Henry-Stuart Bldg. of Seattle.

The Hardwood Products Corporation have one of the largest exclusive door plants in the country and at their plant at Neenah, \Misconsin, they manufacture l2OO veneered doors a day. They also own ahd operate at Cedar; Mississippi, a veneer plant for the manufacture of Poplar and Gum veneers.

They manufacture Birch, Gum, Mahogany, Walnut, and Oak doors and maintain offices at New York City, Chicago, San Francisco, and Neenah, Wisconsin.

Hoo-Hoo Club No.9 to Hold Jinx

The First Annual Tinks of Hoo Hoo Club No. 9 will be held at Claremont Country Club, Oakland, on Friday, Janaary 9th, t925.

The Jinks will consist of both a golf and bowling tournament in the afternoon and an informal dinner and entertainment in the evening. Both tournaments will be on a handicap basis so that the beginner will have as much chance to win as the veteran. The entrants in the golf tournament will be divided ihto two classes.

Q1355 "{"-Jhose who play regularly.

Ql45s "B"-Those who have never played or have only played a few times.

Handsome cups will be awarded to the winners and there will also be special prizes to be announced later for others than the winners.

The cost of the dinner and entertainment will be $3.50 and the entrance fee for entering either the bowling or golf tournament will be $2.00 The tournaments will commence at 2 o'clock and the dinner at7 o'clock.

An excellent entertainment has been arranged for the evening session and a large crowd have announced that they will attend the Jinks. Ted Higgins, Jr., is acting as the Chairman of the Arrangements Committee.

CHAS. R. McCORMICK MAKES RECORD SHIPMENT

Carrying what is claimed to be a record in cargoes for the port of San Pedro, the Chas. R. McCormick & Company steamer, "I{amlin F. McCormick," arrived at San Pedro about the tenth of December with a cargo of 2,677,000 feet of lumber, mostly rough stock.

We could wish you nothing better for your New Year than that you

would stoclc your factory with our common lumber.

It will pay you in high percentage of cuttings, due to our really different method of manufacture.

tWe will, if you wish, explain this method fully by letter.

You can put Chains on the Miller.

Where there is snow, it is absolutely essential to put chaine on your Lumber Carrier.-

Even where there is no snow, it is Lft"r, convenient to use them.

Loo,k at tihe simple way the wheels are mounted on the Miller and you will see that there is plenty of room between the wheel and its supports for the chains to move without any interference.

This is just one point of careful detail You will find that the Miller Gas Lumber Carrier all the way tihrough is constmcted with a practical view to worrking conditions in heavy weather.

Write to us for full and accurate description of this PRACTICAL machine.

HARSCH & MIttER, Manufacturers

East Side MilI & Lumber Co., Distributors , PORTLAND, OREGON

*lmprovements in 1924 model can be aildeil to all earliet moilels in use

Forest Facts For California

Timber Resources:

Total area of timberland-l3,500,000 acres.

Brush and potential forest land that should be growing trees-2,000,000 acres.

California contains 15 per cent of all the remaining virgin timber in the United States.

Forests of California contain enough lumber to build 43,000,000 five-room bungalows, or to lay a board floor, one inch thick, over the entire States of Massachusetts and Rhode Island.

The timber resources of California are valued at $750,- 000,00Lan amount sufficient to start a bank account of. $2N for every man, woman and child in the State.

Lumbering ranks fourth among the industries of California in the number of wage-earners employed, and fifth in the value of its products. 25,W people are yearly engaged in the lumbering and wood-using industries of the State. and the value of timber and lumber products amounts to $100,000,000.

National Forests:

The National Forests of California are 17 in number and cover an area of 19,297,896 acres (net) of mountainous land.

Roads and Trails (Proposed and existing):

Roads in National Forests-7,500 miles, approximate. Trails in National Forests-l0,000 miles, approximate.

Total amount of National Forest road and trail funds spent to June 30, 1923-$4,340,000.

Receipts and Disbursements:

25 per cent of all National Forest receipts are returned to the State for apportionment to Counties in which National Forests are located, for schools and roads.

10 per cent'additional of National Forest receipts are spent by the Forest Service on road and trail construction in the Counties in which the National Forests are located.

Grazing and Wild Life:

195,000 cattle and 467,W sheep grazed in the National Forests of California last year. These numbers represent 13 per cent of all the beef cattle in the State, and 19 per cent of all the sheep.

The total estimated number of big game animals in California is : Deer-250,000; Bear-12,0@; Elk-150; Antelope-5O0; Mountain sheep-1o,00o. Fully 75 per cent of all the big game animals in the State live within the National Forests.

Practically all the important trout streams in California have their source within some one of the National Forests.

Water Conservation:

Of the 4,000,000 acres of irrigated land in California, it is estimated that 85 per cent is directly dependent on the National Forests for water supply.

Of the 7,000,000 h.p. of potential hydro-electric development in the State of California, fully 2/3 is located within the National Forests.

Many cities and towns in the State are entirely dependent on the National Forests for their domestic and municipal supply of water.

Recreation Travel:

The National Forests of California are the greatest summer playgrounds of America. In 1923, over 4,336,000 people visited the National Forests of California. Of this total, 2,42A,000 were transient motorists; 768,000 picnickers; 618,00O campers; 430,0@ hotel and resort guests; and 100,000 summer-home owners, etc.

Eighty-eight per cent of all the visitors to the National Forests were motorists.

California, t9l9-L923, inclusive:

Total number of Fires (forest, brush and grain)-11,185. ' Area burned over-2,841,000 acres.

Per cent of man-caused fires--3?Vo.

Cost of suppressing fires-$l,1 12,830.

LOSES FIGHT TO SUSPEND RATES

The Railroad Commission has denied the application of Los Angeles Lumber Products Compahy, of San Pedro, for the suspension of reduced rates on lumber and lumber products from Mcloud to consuming points within the state of California. These reductions, ranging from 2 to 3/z cents per 100 pounds were scheduled to become effective through publication by Southern Pacific Company and Pacific Freight Tariff Bureau, on November 30.

Los Angeles Lumber Products Company desired to have these reduced rates suspended pending a decision in the joint proceediirg brought by thit company before the Interstate Commerce Commission and the Railroad Commission of California, involving a proposed revision of lumber rates from northern producing points and Los Angeles harbor points to points throughout California, in order to eliminate an alleged disc,rimination against Los Angeles harbor lumber industries.

'w. H. Falconbury New President of centrul California Lumbermen's Club

At the annual meeting of the Central California Lumbermen's Club, held at the Hotel Hughson, Modesto, on De_ c^embe1 13, \,V. F. Falconbury of ihe Falconbury'Lumber Co. of Stockton, .ivas elected President to sucieed S. T. Irrvin of Escalon. Harry Fuller of the Fuller t_umleiCJ., Lodi, rvas elected Vice-President, and Chester ff. pffioti of the Valley Lumber Co., Locli, rvas re-elected Secretary.

George Ground, of the Nlodesto Lumber Co.. Modesto. was the Chairman of_ the Day. As the meeting *", u "Ladies Day" affair, the program included dancif! **.n was enjoyed by the large gathering. During the hincheon, the Gartin Lumber Co. orihestra ilayed seieral selectioni and Joe Cuneo of White Brothirs- sa.r.e his celebrated Italian Act. George Grorrnd raised a g-ood sized Christmas fund for local charity purposes throu[h the assessment of fines.

After the luncheon a business session of the Club was held at u'hich the annual election of officers for the ensuing yearaook qJlg.. The January and February meetings o"f the Club rvill be held at Stockton. The Februarv meEtine r.vill be a joint meeting the Sacramento Valley, San Toaquii Valley, and Central California Lumbermen's Clu6s *;tt the Central California Club acting as hosts to the visit- ing clubs.

During the business session, the ladies spent the after_ noon attending to_their Christmas shoppin$. In the eve_ ning there was a Concatenation at .ivhii6 s&en candidates rvere initiated ancl during the Concatenation the lady folks

attended a theatre party at the l\{odesto theatre. After the Uoncatenation, the Hendrickson Lumber Co. Orches_ tra was pressed into service with ,,Rod" at the piano and his. congenial salesmen Walter Baker at the trip drum{ and dancing continued until midnight.

3,004 WORKERS ARE NOW EMPLOYED IN LONGVIEW

_On November 15, 1924, there were 2,111 workers em- ployed in Longview enterprises.

_ A survey recently completed shorvs that on December 5 the.above figgrg had grbwn to-i,004 workers employed -an increase of approximately fifty per cent.

On the basis of- iour persons to tire family the above !gur. means that 72,016 persons are looking directly to the Lo:rgview payrolls for their support.

These 3,004 workers are employed in 246 irptitutions- manufacturing plants, builders, utilities, wholesale and re- tail establishments.

AIZBURN LUMBER COMPANY CONSTRUCTING { NEW WAREHOUSE

The Auburn Lumber Company are constructing a new cement warehouse which will be 100 feet long ind will be.lsed for building material supplies. The neiv building wrll have a plate glass front which will be used for d'isl Pray purposes.

DOUGLAS FIR

HERE TS A NOVELTY

BusinesE cards of real California Redwood and Douglas Fir, ve' neered wafer thin, imprinted with your firm name and addresE, at a very reasonable price. They are practical, distinctly novel, and have made a decided "hit" wherever shown. The cards are the exact size Ehown in the illus' tration, are pliable and strong. They can be bent or rolled almost as readily as the ordinary card.

ADDRESS:.

Californin Redwood, eract stze of card' Pri,nteil in anY desired color.

National Mill and Lumber Co. Report Continued Growth of Pacific Five-ply Division

_ -L, H. Warnecke, sales manager of the pacific Five_plv Ijrvision of the National ntilt & Lumber Co. of Oakland, speaking of the sales of their wall board product states ihai they have shown a.steady increase.ever since they first started to market this product over three years ago.' Dur- ing 1924, he states that their sales during every mdnth have shown an increase o^v^er_ the correspondTng mbnth in 1923, also that the year 1923 showed the iame iricrease ;";, ;ir;i; monthly sales in 7922.

_."Getting Down To The Core', is the slogan of the pacific Five-Ply Board, by which name it i, kro*r, to the trade. The coie is made'from l"x4"t+; ,iru dry ,.a*ood which is sized and resawn to lath 3/16" thick ind I. Ua". ffr. I"9yoo.d. core _gives a substantial body in which nails wili nold. I he redwood core is embedded in a mineral cement. a.secret process of the company, which also acts as the adhesive between the redwood'core and the sized fibre board covering. In marketing the pacific f,i"e_pfv. tn. boards are manufactured 4 feet r.vide. this gives a nailing surface on four studs. since practically all rJall studdine i-s lp1ceq on 16" centers. Thty are siripped i" t"ngth.- of 4: 5,6,7,8,9, IO, IZ_,_l!,-and i6 feet. t'hei, prodritl"" "i the present time is 25,000 feet a day.

".In_discussing the qualities of a-Redwood Core Board, Mr. Warnecke says the- advantages of using a redwood core are numberless ; it braces the building; i-s strong and durable; does not either expand, cont-ract, or Ttulge

installed and is attractive.

and warp; can be wallpapered, painted, or kalsomined; is air tight and fire resisiant; moisture dro.f ;

The National Mill-& Lumber Company, located at Oak_ land, is one of the foremost mill co.rceirr. on the pacific Coast and their products have always met with pooular demand u'ith the lumber trade. L. H. 'Warnecke,'wiro is well known to the lumber trade on the pacific Co"rt, i"1t " :gmplly's_ efficient qn_d popular sales manager of their Five-Ply Division, rvith fieadquarters at Oak?and. Th;i; L-o! Angeles and Southern Caliiornia representative is L. R. Q'Bert; the Northern California, Washingto", Or.So", "ne Utah territory is covered by Harry Holtsen i n. fi1. n."_ nolds of New York City is ihei. tepresenTative "" tfr" ai_ lantic Coast.

California Lumber Merchant.

Gentlemen:

. "From the way applicatiohs are coming in for the Job we wrote you about, you must be siilt running thg;r!._ -The job was filled almost a month ago.

"SOME paper to advertise in.', King Lumber Company, Bakersfield.

A

Romancing Trip I

Iack Ellis, Santa Fe Luntber Company, Los Angeles, blames the following effusion on his office boy.

In lack's letter sent with the copl,l,te said,"For sezteral d,ays t.he offic.e bo.y has been ltouring ozter back copi,es of yortr very interesting journal. I supposed that he waslrying io find tie point (if there be such) of Jach Dionne's latistltorl,, This mmning when I carne in the office he had" just finished' this."

Me and Ole Bill leaves L. A. with only a Dollar or two thinking we could Russell our eats on the way. We Bowles along in-our Maxwell at a Fair pace and camps by a Small Pond. We sleeps in our Union suits whiih siarts Bill scratching with the 'Ives.

At the first Rea of the Sun I Routt Bill out as there is something Ellis to do. After devouring our Hammond eggs we loaded the bus sorter Hodge podge and beats it down the Rhodes. We Cross a Little River and sees Tim Chase a Brown Fox into the Woods

Near Burlingame rve punctures a Goodrich which Means a delay. Bill fixes it, What ! like Kelley he does. But we fitrally get going and Oh ! what Bliss. We are like two Hardy Pioneers making a Long Advance into the unknown.

We Byrne up the road and almost hit a Black Smith glrop oq the corner- Bill guesses he Shull Leggett a while but he is a poor Walker.

We reaches Rosenburg and gets our Maile, then Parks the car and puts the Wheelock on. We sees a Merryman Brace up a lamp post and asks a couple Wise Fellows

where we can find the Barr. Then we Dodge in an Alley and Dernier gets lfoul of the Law for mistaling a Cooper' for a bootlegger. Ole Bill says "Wood I were on*the shores of Albion." He gets in quite a Huff.

Finally we reach the Hudson and Cross on one of the Bridges. After eating a few Graham crackers and a dozen small Fry w€ goes Mullin down to the Bay to catch a Sammon. Then we Coombs our hair and goes to Coney. While listening to a Barker, Bill spies a Bird. I Woodhead him off if I could. He tries tb buv the Dolbeer but she don't Letton. He gets an awful Frost so we hits the Santa Fe trail for the broad Pacific.

It would Phil your Hart with joy to see the Sun Golding the tree tops as Knight comes on. 'We looks for a Havei and finds a Holm beside a Swift Curran(t) of Waters. We asks the Tennant to Cook our supper-and we leaves two Nicholson the table. There is a Sine outside pointing Southwest but being in French we can't Reed it.

Coming through Texas we runs out of Jack and I'm afraid Bill will Dionne my hands. It looks like Grim and Sudden death.

At last we arrives at our Holmes once Moore and we is that happy.we Coos like doves. After sending our Coates. to the Taylor we hire a Hall and Hooper up. We kills the fatted Kyne and sits dorvn on our Stearns to eat while listening to Sweet music by the Fifer. And outside in the Cole, Koehl, Gray world, "It aint gonna' rain no more.'f

THE, GRE,AT BLACK CAT Cross Word Puzzle wIN $10.00

!-z lhe Highcrt Ho Ho'

Hoo githering. 39. A fod fish'

Towu&.

Therefore (adv.) 23. Compenration. 41. Anxiorls.

A California-town. - 1|}. 'Peculiar talk.

1. Classical songt. ,l- Unit.

5. Forward. 9. .An exclamation of pitY.

10. Gold (Spanish).

ll. A hair dye.

13. Negative.

14. Exclmation.

15. Another exclamation.

18. Root of evil.

19.

Small flor covering.

Here is a chance for all the high brow "Cross Word Puzzlers" in the state, a chance to work out the newest thing in such puzzles. Henry Isherwold is responsible for this one, having brouglit it to Los Angeles with him from Seattle, where it has taken the lumber crowd by storm, and is keeping them up at nights.

"The California Lumber Merchant" will give three prizes to the lumbermen, (or lumberwomen) who send in the first three correct solutions. The prizes wit.-l be award;d in the order of the dates of receipt at our l-os Angeles offices, 308 Central Building.

First prize, TEN DOLLARS IN GOLD.

Second prize, A TWO YEARS' RENEWAL OF YOUR SUBSCRIPTION TO "THE CALIFORNIA LUMBER MERCHANT.'' Thiid prize, A YEAR'S RENEWAL OF SUBSCRIPTION. Get busy all you experts, this one should take you but a few minutes, and remember, the first one in wins the prize.

Excluation of aurprire. 25. Prcure.

26. In possession.

LO$AilG

Theee&trzzzsTllar,tUottDtisiness

The Answer

lnternational Hoo Hoo Gives You-

l-Membership in the ONLY body embracing ALL branches of the lumber industry, and which ia dedicated to wooD SUPREMACY.

l-Ndalgdal and spiritual advantages through atsociation with men of the entire industry which you can enjoy through no other medium-atEurance of better businese relations.

3-"The Helping Hand of Hoo Hoo" a check for $100.00 to your beneficiary when you make the last great journey.

4-Subscription to The Bulletin-containing ne.ws of vital importance to you and your industry.

5-An opportunity to contribute your intelligence and spirit to the development of the world'e eecond greatest industry.

6-.4 road to the Friendship and Confidence of the Home Builder-upon whom dependa the Health and Long Life of your bueiness.

7-The little emblem of black and white and gold -spsning the gateway of fellowehip in every community you may viait.

$-[sssss to the data and recorde at Interriational Headquartera-compiled during the 33 yeara of Hoo Hoo life.

9-An opportunity to render really worthwhilc aervice to civilization aE a whole, as wcll ar your induetry, through aupport of the aplendid idealg for which Hoo Hoo atands.

The Hoo Hoo Club Gives You-

l-111isa616 and frequent contact with men of all branchea of your own industry, and of allied and miecellaneous indugtriee; aesuring better busineae relations.

l-fntrgg to bueineas meetings at which distin' egiahed public figures, indugtrial leaders and outstanding characters of the day provide information of general and special educational value.

3-A voice through which your industry may gain direct contact with its mott esaential ally-the public.

4_'A medium through which your industry may expreas iteelf in the civic affairs of your communitv.

5-A forum for the exchange of ideas on problems afiecting your businegsproducing thoughte worthy of application to your particular eituation.

6.-An opportunity to meet your competitors, agsociatee and customera on a social plane, and to acquaint your family with thoee of your fellow-members and guesta

7-An agcncy through which you may contribute aE you deaire to charities worthy of your aid, and in which you have an interert.

8-The privilege of attending functions of other Hoo Hoo clubg than your own, in most of thc principal communitiea of the United Statea and in Canada.

9-Thc epirit of Friendship, Confidencc and Education, and the resultant fruits of Health, Happinccc and Long Life for your buaineee and youreelf.

Sleeping Porch Time' Again

Again the time has come round for the building merchant to promote the use of sleeping porches among th-is trade. It is really promotion work thai is needed rathlr than salesmanship, for if the proper promotion work is done and the prospect, is shown the wonderful improvement that a sleep_ ing_porch will make in his manne. oi living, the selling end will take care of itself.

There isn't a human .being in this whole country that rvould not be healthier, happier, and more contented, if he could only sleep_comfortably in the open air, during the warm months. There isn't a family sleeping indoors- that is not a first-class prospect for the ljve lumbJr merchant at this time of the year.

DON'T let such an opl)ortunity get away from you, Mr. Dealer. There is no rviy you iai ingratiate vourself to better advantage in the good graces oi any man, than by selling him a sleeping porch on YOUR ieiommendation and advice. He is absolutely certain to be delighted with his investment, and the satisfaction and comfort ihrt com.. to him by..re_ason thereof, rvill be fully credited to yC)U, and he lvill become one of your walting, talking advertisements.

Ggt.tfre idea right in your head. He is not going to be thankful to you because of the boards and the slingTes a.,d the screen that you sell him to build that porch with. He i; So.inS to appreciate instead, the comfort, ihe convenience, the. luxury, the wonderful fresh air that you enclow him with.

So reverse the order, and rvhen you go out to interest a

man in a sleeping porch, DON'T rvaste your breath telling him horv cheaply you can sell him sleeping porch material. You CAN'T create DESIRE in that way, and the promotion of sleeping porches is no more nor less than the creation of a desire, NOT for the material that goes to make the porch, but for the FUNCTIONS of that splendid home addition.

Tell him that the air on that sleeping porch that you want to sell him, is 10 degrees cooler than it is in the coolest room inside of that house, and 100 degrees cleaner, fresher, purer, and more invigorating; tell him that a small sleeping porch will DOUBLE the size bf his upstairs, because of the use to which it will be put throughout the warm months. They u'ill not only SLEEP on it, but the ladies of the house r,vill use it for their afternoon siesta, and will go out there to do their sewing, their mending, their visiting, on account of the comfort it will give them.

Then show him the plans that you have for sleeping porches, and have a finished price on your tongue's end for every plan. DON'T, for Heavens sake, sell him the rnaterial ior that porch. If you are simply a raw material salesman, you are rvasting time promoting the use of sleeping porches. The raw material that goes into a sleeping porch of the average size, is small, and the profit on that much raw material at so much per thousand, is negligible. But your IDEA is worth a foitune to this man and his lamily, so SELL HIN{ THE IDEA and GIVE him the

(Continued on Page 40)

Mrh 1924

MEYER & HODGE

Exclusive representatives in Southern California, Arizona, New Mexico and Texas for the Hutchingon Lumber Company, Oroville, Cal.

Manufacturers of White and Sugar Pine, and Douglas Fir.

We handle all varieties of lumber manufactured by this splendid mill.

Our officet are located at 330 Chapman Building, [.c Angeler Phone VAndike 4912

MBYER & HODGE

Prompt Delivery

Added equipment now enables us to guarantee full shipments of Perfection Brand Oak Flooring upon receipt of order.

The demand for Perfection has increased so rapidly that for the past season we have been scarcely able to keep up with this demand.

This growing popularity of Perfection can only be due to the perfect matching, uniform grading, and our national advertising in the leading home magazines.

We have some attractive folders and a new beautifully illustrated book which we will supply for distribution among prospective home builders. Ask for samples and full information.

ARKANSAS OAK FLOORING COMPANY

Pine Bluff, Arkansas

FIXTURES

Our No. lA Standing lroning Board, Adjustable height, metal working parts. Board can be tal<en out of box if occasion demands. No obstruction under or above the board. At last a perfect board.

Why not etock the best, does not coEt any morel

PATENTS PENDTNG

The Masterbilt folding lroning Board, when extended, gives an absolutely fush ironing surface, and pad can be folded away with the board. Retails for game price as any other ironing board.

Our Breakfast Nook Unit No. | 22, Mahogany Top table and seats. Special locking device renders table and seats "fool proof" against collapse.

Installed in face of Kitchen Cabinet, leaves free use of cupboardg behind tables and geats. Note our No. 5A folding ironing board installed behind one seat.

A complete Breakfast Nook, Ironing Board, Cooler and,Cupboards all in one combination. Thig is only one of many combinations possible with our 6xtures. Write for further particulars. We wholesale only.

No. I Table. No. 2 End Wall Seatg

Increase your sales of finish and millwork by using these fixtures in combination with your own cabinet work.

Our representative will call and give you full information and details on request.

(Continued from Page 36)

material. But see that you get a reasonable price on your IDEA. Deliver him thit sleeping porch completed, ready for occupancy.

And you will find that if you do your work properly, that man rvill always have a willing ear to lend ybu when you have some other building IDEA to talk about, and he will be prepared to recommend you to his friends and neighbors as a man whose suggestions have borne good fruiiin HIS case, and are therefore worth careful con-sideration.

- First,-be sure that you have on hand some good, prac- tical, attractive sleeping porch plans. Second-,-5. -r,rr. I9q 1re able _to make DELIVERY of any of these porches. Thild.-__Set busy and start the sleeping-porch bali rolling in YOUR territory. DON'T let anyone- beat you to thii gaqe,_ because it is one that you can't lose on il you go at it- right. Fourth,-be certain that every family in your whole district that has NOT a sleeping porch, receives your offer of relief in this direction.

An attractive ad in your local paper, and then a creditable letter through the mails, bbth backed up by your personal activity-and the sleeping porch campaign is started.

A live retailer sent us the following copy of a letter he has already sent out to all his trade:l Dear Sir:-

Wouldn't you like for someone to guarantee that you will sleep cool during the hot nights of the coming summer? $qe you going home after a hard, trying day in summer's blistering heat and srvelter for half the night and up into the wee small hours of the morning trying to gel that much needed rest ? That not only saps your enelgy but gnaws at the very vitals of your physique and utterly unfits you for work tomorrorv.

The small cost of a nifty looking, cool, breezy, screened-

in sleeping porch will astonish you. Let us show you tt_o_q_Ig" can get a good, cool, refreshing sleep EVE-RY NIGHT during the summer and at a cost that- will make you wonder why you haven't done it before.

Yours very truly.

HENRY SAYS "MERRY CHRISTMAS''

One of the cleverest things in Christmas cards received this_year-was the one from Henry Isherwood, Secretary of Hoo Hoo.

The card was unsigned, except for lfenry's Hoo Hoo number, 29516. That, and his picture on the left hand side of the card was the only identification of the sender.

The sentiment on the card was beautiful.

..GREETINGS.

"This Yuletide Greeting is but the expression of a year- round sentiment-born of mutual zeal lor our ideali and happy and loyal association in their prornotion.

llM"y it find you and those dear to you blessed with the fullest fruits of this Joyous Season, and may the New year rvrite into your Lifi itecord three hundrei and sixtv-five days of Health and Happiness.

Two-Nine-Five-One-Six."

Our sincere wishes for your continued and increasing prosperity goes to you on this New year,s Day with our appreciation of the favors you have cohferred upon us in the days now past.

Port Orford White Cedar Boat Boards Alro

DOUGI.AS FIR-SI.ASH GRAIN

DOUGLAS FIR-VERTICAL GRAIN

CALIFORNIA WHITE PINE

H. J. A]IDERSO]I LUIUIBER GO.

PRODUGERS

Western Red Cedar Poles, and Fir Piling and Derrick Timbcrs. We ShiP Lengths UP to 120 ft;

Pf{NELS

BLTJE DIAMOND PTASTER

I S ALWAY S FRE SH

Because the Blue Diamond plaster mill is close to your market you can always have fresh, uniform plaster at th-e lowest price, and without choking your warehouse with excess stock.

..BACKED TO THE LIMIT''

Menufacturcd E:clurivcly bY

BLUE DIAMOND CO.

l6th and ,Alarnoda Str. Lor Angclor, Cel.

Get a Spring Hustle on

KEEP BUSY!

The consumer likes a busy man-not a always complaining, and waiting for up-like the undertaker does.

This is the season when the dealer should extend his *glqlla_nc_e alnong all the farmers of his district by a PERSONAL CALL. DON'T say you ,,Haven,t flot Time" ! The Lord help the man wtrose vision is so per- verted that he can't distinguish between the essential -and the non-essential things concerning himself and his business. If YOU haven't a close enough acquaintance with the farmers of your district. then yotiare wasting time do- ing anything else, regardless of what it may be.-

The average dealer needs more VISION. He needs to h1"..-hi: perspective broadened so that he will see greater possibilities in his business. He needs to have thJlenses through which he looks out upon the world ground in such a y1{ as to make them take in more territoiy, and to per- mit him to see the wonderful opportunities that lay at-the door of the building merchant who earnestly seeki to discover the possibilities of his situation and the needs of his trade-and SERVE THENI.

.

4"d when you are planning your spring campaign to bring to your till dollars that would btheiwise -go-elsewhere for other commodities and materials-it might be well to take a look around your orvn premises, first.- "Put your own hoglg in order" beforg you start telling the.other fellow what YOU can do for HIM.

Do a little house cleaning in your place of business. Put some paint on the walls-inside and out-and some oil on the office floors; see that the lumber in the shed is piled evenly; turn the black ends INWARD and the bright ends OUT; cut the grass around the yard; throw away the rubbish and the odds and ends; plant a few flowers if you have the space; polish the windows and put some live signs in them ; repaint the sign over the yard and make it read something beside5-r'lurnbsr Yard" ; change the appearance of your place of business just as much as you can.

Take a little personal inventory. flonesty, personality, brains, and vigor, combined in a man, make a winning combination. Look over the men of your acquaintance who possess these four attributes in sufficient quantity, and you find men AT THE TOP OF THE LADDER. Take that thought home with you.

Then-GET OUT-GET BUSY-HUSTLE-ACTCREATE BUSINESS-DO THINGS-DO THEM BETTER THAN THE OTHER FELLOW-fi1I your townfolks with the conviction that you are A LIVE GUY;and the success of your spring campaign for business is assdred.

FRED HOLMES INJURED IN AUTOMOBILE .ACCIDENT

Fred Holmes, of the Holmes-Eureka Lumber Co., San Francisco, received a broken shoulder as a result of an automobile accident near Salinas when a machine skidded'inio his touring car. He was on his way to Los Angeles at the time of the accident ancl was accompanied by his wife and two children who escaped uninjured r,vith the exception of bruises. After the accident he was removed to the Jim Bardin Hospital at Salinas rvhere he was reported to be doing nicely.

lazy man who is something to turn

Lb. AryGtG3

lN GRATEFUL ACKNO\^'LEDGMENT OF ALL PAST FAVORS AND TO vl|ISH YOU A VERY MERRY CHRISTMAS ANDA PROSPEROUS NEW YEAR

G LAS BY Los Anceues

JOHN P. MULLER DIES

John P. Muller, manager of the rail department of the J. -R. Hanify Co. of San-Francisco, died on December 17 as a result of injuries received in the Key Route wreck on December 4. Funeral services were held at the chapel of Grant D. Miller at Oakland on December 19 under the auspices of the Masonic Order. A large number of lumbermen from the Bay District attended the funeral services' Mr. Muller was survived by his wife, C. W. Muller of the 'Western States Lumber Co. of San Francisco, and two daughters, Mrs. Homer Fish and Mrs' G. R. Jenkins- l.ttl P. Muller was associated with the lumber industry in California for many years and always took an active interest in lumber matters, and in the Bay District h ewas one of the loyal members of Hoo Hoo. He was a very lovable characler and one of the most popular men personally in the lumber industry.

M. L. EUPHRAT A PROUD DADDY

M. L. (Duke) Euphrat, rvell known San Francisco rvholesale lumberman and a member of the Wendling-Nathan Co., has been the recipient of many congratulations from his many lumbermen friends during the past few weeks over the arrival of a fine eight-pound baby boy. He states that Mrs. Euphrat and the future young lumberman are in excellent health.

A. J. Russel Returns from Northwestern TriP

A. J. Russell of the Santa Fe Lumber Co., San Francisco, has returned from a three weeks' trip in the Northwest where he visited Portland, Seattle, Astoria, and Vancouver, B. C. He was present at the Shingle Congress at Seattle which he states was largely attended and the convention program was very interesting and instructive. Tom Ballantyne, manager of the Dollar-Portland Lumber Co. of Portland. met him at Seattle from where they proceeded to Vancouver, B. C., where they visited the Robert Dollar Mill at Dollarton. lle states that the lumber market in the Northwest is active, also that there is a big demand for lumber from the Atlantic Coast. He said that he experienced some. real cold weather while in the Northwest.

25 LUMBER SHIPS IN PORT IN SINGLE DAY; SETS RECORD

San Pedro, Dec. 3.-Constituting what is easily a record for the year, 25 lumber ships were in pjrt yesterd-ay, -including ieven arrivals from the North. The Outer Harbor Dock ind Wharf company was especially crowded with six schooners and steam packets discharging cargo. The Hammond Lumber company docks also presented a scene of activity, where five ships were busy disgorging heavy cargoes of lumber.

Lumber company officials in the harbor predicted no letup in the volume of business for at least another month.

,rlneall hsr)e it a ^bat ts

The measure of a company s service is oft gauged by their methods of handling "grief."

STEAMERS "Claremont" "Solano" "Hartwood" "Willapa""San Diego" "Avalon" "Quinault" "Point Loma"

"The custom.t *,tit be pleased." This has stood with us for 20 years. No "fuss." No 'arbitration." No "re-insp-ection." If yo,t- .t" not pleased our representative will call and settle the matter in one visit. He will do what is right and satisfy you without delay.

Only through handling our own lumber from thc logging camp to deliveiy to the customer is it possible for us to maintain such a policy. You will find it pays you best to buy lumber from us.

Solc Crlifornie Agcntr Case Shingle & Lumber Co.

Fifc Bldg, Saa Freacirco llZl Prc. Mutrnl Bldg" Kcatay ZzF ffi.fr# Cruco Bldft Portlrnd

Western Hardwood Lumber Co. Wins

Los Angeles Lumber League Pennant

The Los Angeles Lumber League baseball season came to a close Saturday, December 6th. For the past sixteen weeks, those teami representing some of the lirgest yards in the City, have been blazing away at each other for the lead. The outfits were all very evenly matched, and as the seasoh advanced it developed into a continual see-saw for the top position.

One of the most exciting games of the season was played on November 15th, between the Western Hardvvooa Lumber Company and E. J. Stanton & Son. These two teams were the only hardwood representatives in the league and there was naturally more or less rivalry between th1m. It appeared as. though Stanton had the game on ige up to the scventh inning, when Beckman of the Western-Haidwood, drove 9ut a triple with three men on base. They succeeded i1 a_ddjng two more runs to the score in the -eighth and ninth innings and the game finally ended with the score of eight to seven in favor of the Western Hardwood.

The standing of the clubs at the end of the season was as follows:

Trophies

Gold baseball watch-fobs for each member of winning team, donated by Cline-Cline Co.

Cup for best batter in league, donated by Judge Fleming, won by George Beckman of Western Hardwobd Lumber Co.

_ Cop {or player making the most runs, donated by Mr. Goodwin- o{ George Healv Company, won by Al Santillanes of Western Lumber Co.

iloT lllclDEllrAL

The manufacture of CC Doors and Sash is NOT incidental with us, NOT a side line nor a by product. A large section of our plant is devoted to CC rtock exclusively. Not only to the mere making of the goode, w€ are constantly improving our methodr, increadng efficiency, and in other waye ertablishing original changes, the benefitE of which react to you in our price lists.

CC DOORS AND SASH ARE IMPORTANT ITEMS TO THE "MR. PEP'' DEALERS.

Instruct """' o"'"r::"t"1::"' shipping crerk to gend the next CC order to John W. Koehl & Son, Inc., and to carefully report his impressions on the handling of the order.

'We carry an immense stock, 40 stock sizes.

. THE INDEPENDENT DIOGENES

The old philosopher Diogenes was famous for his utter independence, and scorn for anything he didn't agree with. It was charged against him that he never offered sacrifice to the Greek Gods. So one day. he appeared in the Temple when there was a crowd gathered, and ostentatiously cracking a louse on the altar rail he exclaimed:

"Thus does Diogenes sacrifice to all the Gods at once."

NO ENEMIES

Ingersoll used to say that the goodness of some men was like unto that of the fierce old Spaniard who lay on his deathbed, and the Priest was called to his side to prepare him for the dark journey.

"Before you die," said the Priest, "you must forgive all your enemies."

"I have no enemies," replied the old Spaniard.

"What?" exclaimed the Priest who knew something of his record,-"no enemies?"

"None," replied the dying man with much satisfaction, "I killed the last one yesterday."

AS WE APPEAR TO THE CHINESE

The following letter was written by a Chinaman to a friend of his back in China, after the writer had observed American customs for a short time:

"You cannot civilize these foreign devils. They are beyond redemption. They will live for weeks and months without touching a mouthful of rice, but they eat the flesh of bullocks and sheep in enormous quantities. That is why they smell so badly. Every day they take a bath to rid themselves of their disagreeable odors, but they do not succeed. It is carried into the room in large chunks, often half raw, and they cut and slash and tear it apart like savages" They eat with knives and prongs It makes a civilized person very nervous. One fancies himself in the presence of sword-swallowers. They even sit down at the table with women, and the latter are served fi15f-lsvslsing the order of nature-yet the women are to be pitied too, for on festive occasions they are dragged around the room by the men to the accompaniment of the most awful music."

A NEW GAME LAW

A new game law should be passed in every state containing the following provisions:

"Book agents may be shot between October Ist and September lst; Spring Poets from March lst to June lst; Auto Speed Demons from January lst to January 1st; Road Hogs from April 15th to April 15th; AmaGur.flunt-ers from September lst to February lst; Political ta{kers, no closed season; any man who accepts a paper for two years and reads it, and when the bill is presented'says he didn't order it, may be killed on sight and his body buried in quick-lime face down, to prevent the spread of the germ."

YES INDEED ! MUCH MORE

When a wild and pop-eyed driver

Shoots his auto'down the street, He makes the public step abonrt On light and nimble feet; He can make the bravest tremble, He can make the boldest quail, But they say the female driver Is more deadly than the mala

NOW YOU TELL ONE

Sambo-"Look, heah, big boy! Don't youall mess wid me caus Ah's ha'd. Las' week Ah falls on a buzz saw an busts it com-plete-1y."

Rambe"Boy, you ain't ha'd. Whah Ah comes fum de chilluns plays tiddle de winks wid de sewer covers."

HERE AND THERE

Pape loves Mama, Mama loves men. Mama's in the grave yard, Papa's in the pen.

THEY ACCEPTED THE ORDER

The drug store was selling razors at 50 cents each. They got a letter that read:

"Please send me one of your razors, for which I enclose fifty cents."

P.S. "I forgot to enclose the 50 cents, but no doubt a firm of your standing will send the .razor anyway."

The store replied:

"V/e beg to acknowledge receipt of your esteemed order, and take pleasure in sending the razor, which we trust you will enjoy."

P"S. "We have forgotten to enclose the razor, but no doubt a fellow with your cheek won't need oner"

SIGN ON THE BACK OF A FORD

"Ask the Man Who Owes on One."

A FAITHLESS HUSBAND

From a letter received by a mail-order house:

"The enclosed articles have proved unsatisfactory to my lvife, who, I regret to inform you, is very hard to please. I notice they are entirely as represented in the, catalogue and also just what was ordered, so it is no fault on_your part. My wife is naturally very trying at times. Some-. iimes she does not know what she does want. I am thoroughly disgqsted with the way my wife finds fault with thingi, esplcially when she receives exactly what she orders."

.. A jeweler in the Latin Quarter is advertising, "Peads, guarinteed to be genuine imitation."-ls Sourire (Paris).

The music house wishing to put out a suitable slogan to help liven the sale of saxophones might use this: "Ask the Man Who Moans One."-Life.

Sacramento Valley Lumbermen's Club Hold Annual Meeting L. Ff. Chapman Re-Elected President-C. D. LeMaster Elected Secretary

The Annual Meeting and Ladies Day of the Sacramento Valley Lumbermen's Club was held at the Senator Hotel, Sacramento, on Saturday, December 20. Lirncheon was served at 12:30 during which an excellent musical program was given by a five piece orchestra. There was also a fine entertainment provided for by the committee. The meeting was largely attended and after the luncheon dancing was enjoyed until 4:00 P. M.

President L. H. Chapman presided at a short business session. Secretary I. E. Brink read a letter from C. G. Bird of Stockton regarding the joint meeting of the San Joaquin Valley, Central California, and Sacramento Valley Lumbermen's Clubs to be held at Stockton on February 14 outlining the program of the joint meeting and urging all present to attend the meeting which will include luncheon followed with an entertainment and dancing and a Hoo Hoo Concatenation in the evening.

Out of respect for the memorv of John P. Muller, whose death occurred on December 17, due to injuries received in the Key Route wreck, the meeting stood for one minute as a silent tribute to his memory.

The annual election of ofrficers followed rvhich resulted in the unanimous re-election of L. H. Chapman as President and C. D. I eMaster as Secretary. In accepting the office for the ensuing year President Chapman thankid retiring

Secretary I. E. Brink for the excellent work he did for the Club during his term of office and he urged a large attendance at the meetings during the coming year, so that the good r.r'ork that has already been accomplished by the Club rvill be continued.

(Continued on Page 60.)

RE-ELECT OFFICERS

Spokane, Wash.-The retiring board members of the Weyerhaeuser Sales Company were re-elected and three members were added at the annual meeting held in the offices of the company at Spokane. The directors are C. A. Barton, Boise; W. H. Boner, Everett; L. S. Case, Spo- kane; T. J, Humbird, Sandpoint; A. W. Laird, Potlatih; George S. Long, Tacoma; R: H. McCoy, Bonners Ferry; Huntington Taylor, Coeur d'Alene; F. R. Titcomb, Snbqualmie Falls; F. E. Weyerhaeuser, St. Paul ; R. M. Weyerhaeuser, H. C. Hornby, A. J. Taylor and J. F. Wilson, Cloquet, iVlinn. The last three named were added to the board.

The officers elected are: T. J. Humbird, president; W. H. Boner, vice president; A- W. Laird, secretary; Fiunt- ington Taylor, treasurer; W. H. Farnham, assisiant sec_ retary-treasurer; L. S. Case, general manager, and I. N. Tate, assistant general managtr.

PHILIPPINE MAHOGANY

Notwithstanding the fact that these hardwoods come from the distant Orient, nearly half way around the world, by reason of modern water transport-ation and the facilities of our harbor, they are as accessible to our market as the product of the hardwood forests of -our own country, and "i -"r. favorable prices.

Huge Longview Building Plans Announced

That the coming year promises tremendous building activity, development and expansion for Longview, Washington, was the gist of a series of announcements made by R. A. Long at an informal dinner at Hotel Monticello, Longview, the evening of December 1.

The plans, as announced by Mr. Long, include the building of the second unit of the Long-Bell Douglas Fir lumber manufacturing plants, the construction of 600 more houses by building companies and individuals, the building of the Memorial Hospital, funds for which have already been contributed by residents of this section, the building of a railroad station and continued extension of street work and paving-all of this not including the building which may resulf from Mr. Long's personal gift to the city for beautifying and developing the civic center and park system.

Within a comparatively short time a thousand more men will be engaged in construction work at Longview, Mr. Long announced, and rvithin the next thirty days_construction of 300 more residences rvould be started' These residences are to help take care of the present shortage of homes, and will be built as rapidly as possible. They are to be of a type similar to the better class of homes in Highlands Addition and are to be adapted to the uses,. needs, and financial abilities of people of moderate means.

Plans are under way now for the building of the railroad station of the Longvierv, Portland & Northern at the end of Broadway, and when completed this station will be a credit to any city of 50.000 inhabitants and r,vill be in keep'

ing with the general scheme of improvements along Broadway.

Engineers are working now on plans for the second unit of the Long-Bell Lumber Company mills. Mr. Long said that he personally was doing his utmost to speed up the preparation of these plans, which must be prepared deliberately and with much forethought. It is his expectation that the next few months will see the actual construction of the east fir mill under way and, in fact, preliminary work is now being done on the grounds.

The California Lumber Merchant, 308 Central Bldg., l,os Angeles, Calif.

Gentlemen:

On behalf of the membership, permit me to express our thanks for the splendid manner in which you handled the report of our San Francisco convention.

I note also that your current issue carries a copy of Mr. Bernhauer's discussion on "Cost Finding." All this is very much appreciated

Yours very truly,

H. T. DIDESCH, Managing Director. Millwork Institute of Calif.

Hoo Hoo Club No. 9 Meeting

tnscfl White Brothers-San Francisco-Hardwood Headqu " $''ere donated by N{r. White.

One of the most interesting and enjoyable meetings of the year was held by Hoo-Hoo Club No. 9 on Thursday, THE LOS ANGELES HOO HOO CLUB December 11, at the Palace Hotel. Harry White, of White Brothers, was the Chairman of the Day and his announcement cards, which designated an "Out-of-the-Ordinary" meeting, brought out a large attendance. In opening the meeting, he announced that it was to be a "Better Acquainted" meeting and started by having everybody present to give their name and the concern they were associated with. He then called on about ten of the members, which was all that time would permit, to give a short sketch of their life history. Joe Cuneo, of White Brothers, sang some grand opera and told a few stories in Italian dialect: when called on for a brief historical sketch of his career. he related the same in the Italian dialect which was "super-Orpheum-stuff." Tom Tomilson acted as the accompanist on the piano.

Rod Hendrickson, the Club president, presided over the business session of the meeting. John Stroud and Ted Higgins gave a report on the Hoo-Hoo Club No. 9 Jinx, that will be held at the Claremont Countrv Club on Tanuary 9. Professor Emanuel Fitz, of the University of California, read a letter from the Secretary of Agriculture in reply to the letter recently forwarded to Washington endorsing the Utilization Congress. President Rod Hendrickson announced that the Hoo-Hoo members in Oakland were anxious to form a Hoo-Hoo Club and a committee composed of Frank Troler, Chairman; J. E. Neighbor, Milt Hendrickson, George Brown, and A. M. Pierce was appointed to give the East Bay members any assistance or support desired in organizing their club. Jerry Casey won the attendance prize which was donated by R. A. Hiscox. All attending rvere furnished with pencils on which were

We Specialize

One of the most enthusiastic meetings of the year was held by the Los Angeles Hoo Hoo Club on Thursday, December 11th.

V. L. McFadden, of the Smith Lumber Company of Los Angeles, was chairman.

Mac deviated somewhat from the. custom of having a speaker at his meeting, by providing some splendid music in the form of an orchestra and a very delightful lady singer, lvho entertained through the meal. Then a "card shark" showed the boys a few mystifying tricks that had them guessing the rest of the day.

J. C. Ellis, Santa Fe Lumber Company, won the Attendance Prize.

HENRY ISHERWOOD VISITS CALIFORNIA

Mr. Henry Isherwood, Secretary of the Concatenated Order of Hoo Hoo, visited San Francisco and Los Angeles last week, for a few days.

Ife was on his return to St. Louis after attending the Shingle Congress and the giant Concatenation heJd at Seattle.

LINE YARDS SOLD

Spokane, Wash., Dec. 18.-The Tum-A-Tum Lumber Company, which ,operates about 50 lumber yards in the northwest, has taken over the plant of the Rovig Lumber Company at Fllensburg, \Mash., according to "word received. at Spo-kane. Charles Dunbar, forrierly with the Tum-A-Tum Lumber Company at Redmond, Ciregon, will manage the plant.

Modesto

Concatenation

Seven Kittens

Initiates

A Hoo Hoo Concatenation was held at Modesto on Saturday- evening, December 13, when the follorving Kittens were initiated:

W. S. Tillson, Modesto Lumber Co., Modesto.

Geo. M. Kewin, Kewin Lumber Co., Modesto.

J. P. Kelley, Kewin Lumber Co., Modesto.

W" A. Mashek, Kewin Lumber Co., Modesto.

A. R. Martin, Hayward Lumber Co., Manteca.

F. M. Smith, Merced Lumber Co., Merced.

R. O. Evans, Merced Lumber Co., Merced.

The following Nine had charge of the initiation:

Vicegerent Snark-D. A. Williamson.

Senior Hoo Hoo-A. B. Wastell.

Junior Hoo Hoo-Walter Baker.

Bojum-G. E. Ground.

Scrivenoter-J. U. Garten.

Jabberwock-Earl E. White.

Custocation-F. A. Witmer.

Arcanoper-F. H. McPherson.

Gurdon-Rod Hendrickson.

APPRECIATED GIF'.7

Dealers in and around Los Angeles were agreeably surprised about a rveek before Christmas, by the arrival of a full carload of beautiful Christmas trees, shipped from 'Westwood, with the compliments of the Red River Lumber Company.

Fletcher and Frambes, fnc. Have Entire California and Ore$on Account

The last issue ,of this journal carried an announcement of interest to all Southern California lumbermen, that Fletcher & Frambes, fnc., veteran Los Angeles wholesalers, has taken the Redwood account exclusively from Santa Barbara south, of the California & Oregon Lumber Company.

Since that time further developments disclose that this concern has now completed arrangements whereby they rvill represent this large mill in their Fir sales, as well as the Redwood.

The California & Oregon Lumber Company will close the ofifices that they have maintained in the Van Nuys Building for some time, turning their entire sales over to Fletcher & Frambes. Mr. R. R. Pattison, who has been manag'er for the California & Oregon, will go rvith Fletcher & Frambes, in charge of their Fir Department. "Pat" is rvell known throughout the state, is a man of very keen personality and will, without a doubt, make a valuable addition to the force of Fletcher- & Frambes, Inc.

HARDWOOD DOORS

and interior trim ARE A PAYII\G INVESTMEI\T

We manufacture veneered doors in all the hardwoods, such as birch, gum, oak, mahogany and walnut, of both flush and stile and rail construction. "Neenadoors" made in a wide variety of styles adapted to homes, schools, hotels, apartments or oftce buildings. The cost of hardwood doors is surprisingly low.

WE SELL DEALERS ONLY.

Let us figure with you on your requirements.

There are very few things that you and I can do in this world that will give more pleasure than that of helping and encouraging families to own their own homes.

Thousands will start on the road to home ownership during 1925-let's resolve to help them in every way we can.

Los Angeles Lumbermen PIay Golf

Los. Angeles lumbermen, sixty of them, played in the second Golf Tourn.I rt_1g.9d_ this year by the Los Angeles I{oo_ Hoo Club, at the Witshire iountry Club, on D.-.;;_ ber 19th.

Iirank Connelly of the Woodhead Lumber Comoanv. staged the affair, assisted by Fred Golding. Edga, I-i"yi_ J^ones* Ed Tennant, Bert Maule, Herman"Ror.?n"rg 1"d Roy Stanton.

Joe Chapman of the La Brea Materials Company came out first and won a beautiful silver shaker, airrat.a Uy E. L Stanton & Son. He turned in the lowest gross score, an 85.

The other prizes were awarded as follows:

Highest.gross for the day, Earl Johnson, prize by ,.Cali_ fornia Lumber Merchant."

Low n e t, Class "A," Roy Stanton, prize by California Panel Company.

Znd. " " " G. H. Lockwood, prize by Ham_ mond Lumber Co.

Low gross, Class "B," J. E. Heiber, prize by Fred Goldlng.

Lorv n e t, Class "B," J. Q. Cttetew, prize by Wheeler Osgood Co.

?nd. " " " R"y Throm, prize by G. R. Tully.

Low gross, Class "C," Paul Masters, prize by Bob Forgie.

Low n e t, Class "C," " i;H:,lng.ton, prize by Cap2nd. .. .. praa crori"r.

Low gross, Class "D," E. G. Betts, prize by E. L. Bruce. I-olv het, Class "D," ""riifilirthy, p rize by Ray 2nd. " '( " Harry Hanson, prize by Clifi Estes.

Low gross Class "E," C. K.#r1t,o", prize by Floyd

Low n e t, Class "E," an"il;I'.?wens, prize by Berne 2nd.""" C. 5j Robertsharv, prize by Ed Houghton.

3rd. " ' " " R. F. Bartz, prize by Gus Hoover.

The p_lay started at noon, it being an eighteen hole af- f.1i.r. The day was.perfect and rvhile some of the boys did not turn in their usual low scores. these was sorie very brilliant work done.

Harvey Bowles looked afler the registration and the collecting, Edg-ar-Lloyd-Jones awarded the prizes, and Bert Maule assessed the handicaps.

At five-thirty the gang sat down to dinner, with Henrv Srvafford in the chair as Toastmaster. He introduced a number of Hoo IIoo_ notables gathered around the table, Ed Tennant gave a short talk on Hoo Hoo. Clint Laugtri lin was called on for a number of his French stories, Jnd the meej,{ng c_19_sed_-with the singing of ..Aulcl Lang Syne,,; led by Dave Woodhead.

'The original accuracy oI nnqelsen frames rs presetved by the use of genuine White Pine-a wood noted for its tesistance to wa rp i ng r shrinking, cracking or rotting.

\7tite for latest infop mation on Andersen Standard Framei, stating whether you are an architect, contractor, -dealer or prospective nome owner.

Look for thls trade- mark-it appears on every Andersen Frame.

Rite-Grade Shingle Association Elects Officers for 1925

The Rite-Grade Shingle Association held its annual meeting December 11 at Seattle, when all of the officers and trustees were re-elected and five new trustees added to tlre board. The officers and trustees for the vear 1925 are as follows:

President, W. C. McMaster; vice-president, Paul R. Smith; secretary-manager, J. R. Blunt.

Trustees-H. J. Bratlie, Bratlie Bros. Mill Co., Ridgefield, Wash.i Jess Schwarz, Crescent Shingle Co., Kelso, Wash.; Louis Flurher, Flurher Bros., Mayger, Ore.; L. T. Kinskern, National Lumber & Manufacturing Co., Hoquiam, Wash.; Dale Craft, Royal Shingle Co., Whites Wash.; Paul R. Smith, M. R. Smith Lumber & Shingle Co., Seattle, Wash.; R. D. Mackie, Mackie Mill Co., Markham, 'Wash.; Dean Carpenter, Baring Mill Co., Everett, Wash.; W. C. McMaster, John McMaster Shingle Co., Seattle, Wash.; H. A. La Plant, Skagit Mill Co., Lyman, Wash.; W. H. Dole, Aloha l-umber Co., Aloha, Wash.; E. W. Mercereau, Doty Lumber & Shingle Co., Doty, Wash.; P. H. Olwell, Jamison Lumber & Shingle Co., Everett, Wash.; L. C. Humbarger, Red Cedar Shingle Co., Markham; Wash.; J. H. Herlihy, St. Paul & Tacoma Lumber Co., Tacoma, Wash.

The last five named are the new trustees who were added to the board.

Predict Higher Prices

Spokane, 'Wash., Dec. 2O.-With only a few of the smaller mills closed down for winter repairs and others running full and in some cases double shifts, the prospects on the lumber market for 1925 look encouraging. The market is on a much firmer basis than it has been for months, according to Spokane lumbermen '

In a few instances, lumber stocks are being broken into, rvhich is unusual at this time of the year, and should a steady demand keep up there will be a slight shortage in some desirable pieces and cuts of wood, according to reports. Buyers, who held off before the election, are now releasing their orders and others who were contemplating buying are now hurrying to cover their orders on a risihg market.

The railroads are buying lumber to repair cars and to build new ones. Farmers for the first time in several years are showing an active interest in purchasing lumber for repair and nerv buildings.

Reports from Spokane lumbermen are that cutting in this region is on a normal basis and there should be np shortage of available timber next year.

Prices at the present time are much firmer than a month ago, but have not advanced so that profiteering can be claimed for the lumber people.

D. E. BOWEN TNJURED

Mr. D. E. Bowen, office manager for the Brace Lumber Company, Los Angeles, was injured in an automobile wreck on the highway near Stockton, last week.

He suffered internal injuries that will keep him in the hospital at Tulare for some time.

Split Hair Accuracy

Three tool steel gauges at every machine. To check the width, thickness, tongue rmd groove of (Evetlisting" flooring. Eternal vigilanie. Continuous inspection.- Exact, unvarying uniformity. Perfect matchingr side and end.

Send

trIatfactm*

Get Business lllorc Easily

Show customers you can save them money without impairing Quality, or Your Profits, with our

(Trademarhed)

Dagac

As rich-looking as Mahogany. Tougher than Oak and CHEAPER. Its price justifies Bagac for doors, even when fir is used for the balance of the job. If you want a "Bigger 1925", write for Samples and Quotations.

C odut allader- Gibs on Co., I nc.

The ONLY Importos vith our own Timber Supplg anil MiIIs in Luzon, anil with PACIFIC COAST HEADQUART"ERS ct

Sth and Brannan Sts. San Francisco

Oahland - Los Angeles

Why Sell Redwood?

nNE of our good dealer friends in a recent letter jokingly V remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Redwood" there isn't any other wood, either soft or hard, that averages as high on durbaility, Iock of shrinkage, strength as a bearn or Post, ease of glueing, u'orkability and ability to "stay put."

SAN FRANCISCO

Robcrt Dollar Bldg.

3ll Celifornie St.

Mernber California

LOS ANGELES

Ccntrel Bldg.

6th & Mrin st.. Redwood

co.

Bob Osgood Entertains Los Angeles Hoo Hoo

Bob Osgood, Los Angeles manager for the Wheeler Osgood Company, was chairman at the December lgth meeting of the Los Angeles Hoo Hoo Club.

There was a splendid attendance at the meetingi the last one to be held until January Sth, when Mr. J. E. l,lovd-Jones, of the Woodhead Lumber Company, .lviil act as chairman.

Bob read some letters, purported to have been rvritten by some of the boys to Santa Claus.

Dear Santa:

Please send more lumber orders and f erver lumber schooners to Los Angeles during 1925. FRANK CURRAN.''

"Mr. S. Claus, Dear Sir:

In answer to your inquiry just received rve are mailing to. yo_u today our latest catalogue, on page 99 of which you r,vill find a photograph of our newest five room type igloo, rvhich I believe rvould be particularly well suited to your use and climate. This job we rvill deliver to your property for Blank Dollars and suggest that you place your order u'ithout delay as a sharp advance in prices is anticipated very shortly, Very truly yollrs.

I]ERNE S. BARKI]R,''

"Dear Mr. Claus:

. Please bring to all of us rvho are members of the lum- 'ber and allied industries in Los Angeles enough intelligence so that' it L925 is the same good market as. Ig21 .tJ can

reaTize at least a living wage from our businesses and not give all the profit away,

THE LOS ANGELES HOO HOO CLUB.''

Then there were a few more letters with some requests that would seem to be unreasonable. Roy Stanton asks that he be taught to plav golf, Clint Laughlin r,vants to learn to play- dominoes (hr: is the champion of the Jona- than Club), Red McAlpine wants Stanford to beat Notre Dame New Year's Day, and Dave Woodhead wants the lumber market to stiffen.

The letters brought a good laugh.

Bob introduced Rev. Miller. who spoke to the ltovs. touching on interesting historical facti.

The president of the Club won the attendance Drize. Cries of "fake" rvere heard, but he kept the prize just the same.

DATE SET

Frank Minard, and Secretary of Club, announced Club.

FOR SAN JOAQUIN ANNUAL

C. S. Pierce Lumber Company, Fresno, the San Joaquin Valley Lumbermen's the date for the annual meeting of the

They- will hold the meeting as usual at Fresno, on January l7th. President Ferger, Secretary Minard, and all of the other officers are working hard-to make this the best annual that has ever been held.

LOS ANGELES HAS NEW WHOLESALE OFFICE

C, E. Cotton, well known throughout the Northwest in lumber circles, has opened a wholesale office in the Van Nuys Bldg., Los Angeles.

He has the exclusive account of Dant & Russell in Southern California in addition to his California White and Srrgar Pine connections.

(Continued from Page 49)

The newly-elected Secretary, C. D. LeMaster, who is so well known to the lumber trade of the State, also made a few remarks.

Joe Shepard and Curtis Cutter, who acted as the Arrangements Committee for the meeting, were extended a vote of thanks by the Club and were both called on for a short talk.

Those who attended the meeting were:

Mrs. M. W. Holcomb, Mrs. W. F. Knox, Mrs. E. T. Robie, Mrs. E. S. McBride, Mrs. W. B. Dearborn, Mrs. D. A. Williamson, Mrs. Walter Seavy, Mrs. R. F. Hammatt, Mrs. W. A. Glenn. Mrs, L E. Brink, Mrs. H. A. Massey, Mrs. H. S. Fuller, Mrs. J. H. Shepard, Mrs. A. E. Nelson, Mrs. O. A. Miller, Miss Evelyn Brink, Dorothy Chapman, Mrs. O. L. Russum, Mrs. J. M. Montgomery, Mrs. Curtis Cutter, Leah M. Graham, L. H. Chapman, Sacramento Lumber Co., Sacramento; W. F. Knox, Superior Lumber & Fuel Co., Sacramento; James Tully, General Supply Co., Fairoak; H. S. Fuller, Lodi Lumber Co., Lodi; W. E. Seavy, Midvalley Lumber Co., Galt; I. E. Brink, Diamond Match Co., Chico; Waller Baker, Hendrickson Lumber Co., Sacramento: W. E. Dearborn. Loomid Lumber Co., Loomis; R..F. Hammatt; California Redwood Association, San Francisco; W. A. Glenn, Coos Bay Lumber Co., San Fraricisco; Carl E. Watts, J. E. Higgins Lumber Co., San Francisco; E. T. Robie, Auburn Lumber Co., Auburn; D. A. Williamson, Midvalley Lumber Co., Galt; C. D. LeMaster, Sacramento: E. L. Fifield, San Francisco; Fred Hamlin, Paramino Lumber Co., San Francisco; A. A. Kelley, Santa Fe Lumber Co., San Francisco; Ed. Garland, Chas. R. McCormick Lumber Co.. San Franciscoi

E. S. I{cBride, Davis Lumber Co., Davis; C. C. McEstep, Western States Lumber Co., Stockton; F. C. Trace, Hammond Lumber Co.. San Francisco; O. L. Russum, Chas. R. McCormick Lumber Co.. Stockton; J. M. Montgomery, Silver Falls Timber Co., Stockton; O. A. Miller, Knox Lumber Co., Sacramento: Curtis Cutter. Cutter Mill & Lumber Co., Sacramento; A. E. Nelson, Homestead Lumber Co., Sacramento; J. H. Shepard, Friend & Terry Lumber Co., Sacramento; Earl E. White, California Door Co.. Oakland: G. A. Kramer,_Redryoo{ Mfg. Co., Pittsburc; W. D. Thopas, Sacramento; Philo K. Holland, Western Lumber Co.. Sacramento: Fred A. Hutton, Dixon Lumber Co., Dixon: C. A. Minard. Cutter Mill & Lumter Co., Sacramento; J. P. Brewer. Redwood Mfg. Co., Pittsburg; G_eorgo E._G91ry,.Sa-cramento; H. M. Ismhower, Sacramento; J. E. Martin, "California Lumber Merchant." San Fiancisco.

Encourage Building Construction

Lumber is the one great building material that has made possible "home ownership" for the average American citizen.

In order to extend its markets and encourage the building of homes, the lumber industry as a whole has been doing a great deal of constructive work to show builders how to build safe chimneys, flues and fireplaces and how to get the great advantages from frame construction as compared with other materials.

The National Lumber Manufacturers' association, which represents lhe principal lumber producing organizations of the United States, has been issuing many valuable pamphlets and booklets showing how fire prevention may be secured through proper use of wood in building construction.

Prospective builders can get much valuable information along these lines from local lumber organiza- tions, which would be of benefit to them through better methods of construction and help to stabilize the great employing lumber industry as a result of adopting building standards which elimiriate fire hazards and encourage the use of our great natibnal buildlng'mateflal.

The superlative quality of Superior Brand OakFlooring is actually manufactured into the flooring, to metho& peculiar to our own factory.

These are responsible for the word-of-mouth advertising which "Aur,nIiR'S FnrIEsT" receives in every community-advertising that creates ever-increasing sales volume lor dealers.

Our frce booft explains in a uag gou'll understand. Wtitelor it and gtrctalions, TODAYI

Eighth Annual Shingle Con$ress

Between four and five hundred Red Cedar Shingle manufacturers from Oregon, Washington and British Columbia attended the eighth annual shingle congress at Seattle on December 11 and 12 lor a discussion of the problems of the shingie industry, among rvhich simplification and standardization of grades, as urged by Secretary Hoover were about the most important.

A. J. Morley of Aberdeen, president of the Shingle Branch of the West Coast Lumbermen's Association presided over the opening session of the congress. Chairman Morley reviewed briefly the year's work of the Red Cedar Shingle Bureau and thanked the manufacturers for the support they had given the organization in its campaign to tell the builders of the nation the truth about red cedar shingles, and to combat the insidious propaganda against wooden shingles, and to oppose state laws and city ordinances forbidding the use of these for roofing.

John Dower, a director of the National Retail Lumber Association, read replies to a questionnaire sent out by his association asking what difficulties 'ivere met in retailing. Mr. Dower summarized the recommendations of the retailers as follows: 1. That grades be uniform from all mills. 2. Grades should be as represented. 3. Prices should be uniform with as little fluctuation as possible. 4. Shingles should not be over kiln dried. 5. That new American Standards and grade names be adopted. 6. That cost of stained shingles should be lowered if possible. 7.

TO THE RETAIL

Educate consumers to use of proper shingle nails. 8. Fill all orders promptly rvhen leceived. Number 4, Mr. Dower regarded as the most important recommendation.

J. J. Donovan was unable to be present but sent his speech which was read by R. S. Whiting. Governor-elect Hartley, who is a shingle manufacturer, and Fire Marshall Laing were the other speakers.

C. J. Cutler, Westminster llIill Co., New Westminster, B. C., was chairman of the morning session and S. P. Johns, Jr., chairman of the afternoon session on the second d"y. Great interest was taken by the manufacturers in the annual reports of R. S. Whiting, secretary-manager of the bureau, Arthur Bevan, assistant secretary-manag'er, and the field representatives, Col. J. W. Warden and Chas. E. Marsh and the eastern field inspector, F. J. Parker. Col. Warden said that by spring there would only be one city with an anti-shingle ordinance west of the Mississippi. Mr. Whiting reported that since June 1 over 2 million pieces of mail had gone out to retailers at their request. The bureau only sends out literature when requested.

' The congress went on record as approving in principle the standardization program mapped out by a committee rvorking under Herbert Hoover, United States secretary of Commerce. Under this schedule shingles are re-hamed under "4," "Bl' "C," and "D" classifications instead of the present confusing list of grade names. A committee was appointed to work out methods of putting the stand-

ardization plans into effect, with instructions to report back at May L, 1925. It is felt that the retail trade will benefit through the simplification of grades.

Following the congress the Shingle Branch held their annual meeting and the following trustees were elected:

R. Smith, A. J. Morley, S. P.lohns, Jr., H. A. Moore, C. E. Eill, Charles Adams, J. H. Herlih-y, George Berg- strom, Dale Craft and C. E. Putman.

At the annual meeting of the trustees the officers of the Shing_le Branch were re-elected. A. J. Morley is again president, Paul R. Smith vice-president, R. S. Whiling secretary, and Arthur Bevan treasurer.

May the New Year bring to all our friends pros- perity and happiness even beyond their fonde.i .*pectations.

Which Is It?

The other day the "California Lumber Merchant,'got two Ietters in the same mail, one from a well known re_ tailer, and the other from a prominent sawmill man. Both were discussions of conditions surrounding the lumber in_ dustry, both in dead earnest, but they tickled us because they expressed utter divergence of opinion upon the same subject.

The dealer, in closing his letter, said:-

"There was a time when the yards held trumps, but those good old days are gone, and the mills have us sawed to pieces,-yes, rip-sawed, gang-sawed, and cut-off.,,

The manufacturer said:-

"You have been going after the retail dealers and you have helped them. Now I want you to train your biggest guns on the manufacturers for a while, and see if you can,t blow them into splinters. The latter-day lumberman is a price peddler and an order taker. Try to convince each manufacturer that his competitor is just about as smart as he is, and that the dealers have been making d-d fools of them a long time, and you lvill have done a good work.,,

So there you are ! The dealer says the mill has the dealer grabbed, and the mill man says that the dealer has been making a fool of the manufacturer all the time. Ii it possible that BOTH ARE RIGHT?

WE T^A.KE GOOD CARE OF OUR LUMBER

Well ventilated shcds in our-vard where HARDWOOD LUMBER and FLOORING are protected from rain andsunanddeliveredtoyouBRIGHT""aclpaR""dFREE_FRonacrtpcrs

WE RUSH RUSH ORDERS

'We emplov--Illctl POW-EREDT C,OMPETENT MEN to fill orders. 'We carry HIGH GRADE , STOCK ANd WC SCII tO HIGH CL^LSS TRADE At DOWI\ NrCHr LOW FNTCES. WE SATISFY YOU _ LET US SHOW YOU

Our CUSTOMERS have COI{FIDENCE in COOpERS.

\M. E. COOPER LUMBER CO.

2035Ed1516SL

Phone HUnrbolt 1335

Loc Ansdg

2831 EXPO. BLVD. LOS ANGELES

G. R. BLEECKER ON NORTHWESTERN TRIP

G. R. Bleecker, San Francisco representative of the Eagle fumber Co., is on a northwestern business trip. He will slend several days in Portland at the general offices of the cbmpany. He made the trip north in his new Buick Coach and was accompanied by Mrs. Bleecker. They plan to spend the Christmas holidays in Seattle and will return to San Francisco after the first of the year.

HAYWARD CHANGES MANAGERS AT OCEANSIDE

Mr. Bruce Watt, formerly assistant manag'er for the Hayward Lumber & Investment Company, at their Long Beach yard, has been placed in charge of the Oceanside yard, ieplacing Mr. D.-S. Hansen. Mr. Hansen resigned to take charge of his recently purchased yard at Fontana'

HAYWARD BUYS YARD AT CARLSBAD

The Hayward Lumber & Investment Company has bought the yard at Carlsbad, recently installed by Mr. Coffin. It will be operated as the Carlsbad Lumber Company.

HAL bALDWIN GOES WITH HAYWARD '

Mr. Hal Baldwin, for some time with the Halstead Lumber Company, at Fresno, has gone with the Hayward Lumber & Investment Company, as Field Superintendent, replacing J. M. Chase, who has gone with the Woodhead Lumber Company, at Los Angeles.

JIM CHASE NOW SALES MANAGER FOR Tv\/OODHEAD

J. M. (Jimmie) Chase, for the past year Field Superiniendent'-for the Hayward Lumber & Investment Company, has resigned from that position, and 9n January- first will- take the Sales Manager's desk at the Woodhead Lumber Company, Los Angeles.

And Woodv did. For right out in the werehouae was 1,OOO,O0O feet of hardwood fooring of all the graden for every purpoe known and a feet of trucks ready for rapid transit cervice. There's always lrO0OrOOO feet or more ready for you at Woody's. Depend on Woody for your hardwood fooring ALL THE TIME"

Finert grader of oak, maple, beech and birch.

The California Lumber Merchantcontains not less than One Idea to the Pa$e and sometimes as many as 12 to the inch. All we ask in return is 200 cents ayear for Postage and Ink.

Fearless independence and originality has won thousands of successes where sticking to old-fashioned tradition has won lonly barnacles and cobwebs.

Selling Service

To our mind, no finer example of SELLING SERVICE is on record anywhere than that of the great railroad corporations of this country. They have millions upon millions of money invested in their business ; yet we never hear of them trying_ to, sell to the ultimate consumer an engine, express car, Pullman car or freight car, or even ties or rails, or any other of the regular assets of a railroad company.

According to their advertisements in the magazines of general circulation, they sell SCtrNERY, OZONE, HEALTH, COMFORT, and the "GREAT BIG BAKED POTATO.''

In the summer, they advertise to take people where it is cool and comfortable-Glacier National Park, Yellowstone National Park and so forth-they call attention to the BEAUTIFUL SCENERY : the HEALTH-PRODUCING effect such a trip will have; and the COMtr'ORT of riding

PROFESSOR FRITZ ON EASTERN TRIP

Professor E. Fritz, Professor of Forestry at the University of California, is on an eastern trip over the holiday season. He will spend Christmas at his old home in Baltimore. He plans to return to Berkeley soon after the first of the New Year.

C. C. McESTEP A SAN FRANCISCO VISITOR

C. C. McEstep, Sacramento and San Joaquin Valley representative of the Western States Lumber Co., was a recent San Francisco visitor, where he spent a few days at headquarters attending to company business matters.

in their Pullman palace cars, observation cars and dining cars.

In the winter, they advertise to the people living east of the Rocky Mountains, the BEAUTIFUL SUNSHINE, SCENERY and so forth of California and the West; also of Florida and the South.

There is a splendid lesson to be gained by retail building material merchants studying the advertising of the great railroad corporations. They advertise the thing the people are interested in buying. Their chief stock-in-trade into which they have put millions of dollars is only casually mentioned here and there; yet they INVEST THOUSANDS upon thousands OF DOLLARS annually in J1\I\ l.) L/t' uuLLAt(S

TELLING THE PEOPLE about the solendid FUNCTIONS Derformed BY THEIR EOUIPMENT: and then performed EQUIP EQUIPMENT; then the consumer proceeds to BUY THAT FUNCTION, THAT SERVICE.

ansen Lumber Co.to Open at Fontana

The Hansen Lumber Company, managed by Mr. E. S. Hansen, formerly manager for the Hayward Lumber Company, at Oceanside, will open a modern yard at Fontana, about January first.

The yard of the Fontana Farms Company was bought about thirty days ago by Mr. Hans Hansen, who is interested in a string of yards in Nebraska.

They will move the stock to a newly acquired site in the center of the town, will erect modern sheds and offices, and will handle a complete line of building materials.

MORELAND TRUCKS and BUSES MAKE PROFITS foTTHEIR OWNERS

The highelt grade alloy steel ured in Moreland Truckc and Bueer inurrec light weight with strengtt for

.MAXMUM PAY LOADS"

Built in the Weet for tte scv6e conditionr encourtered in tle Wect by the LARGEST TRUCK MAI\UFACTURERS WEST OF CHICAGO

Truckr-/ models

Lbht high speed modelr

To heavy duty trucks.

Bnser-$ modelr.

High rpecd long dittance rtager

To double-deck rtreet-car burel.

Let tbe Moreland Transport Department make a survey of yotrr tranrportrtion problcmr.

MORELAND MOTOR TRUCK COMPANY

Festoriel at Burbank, Calif.

FACTORY BRANCHES:

San Francirco, Lor Angelcr, Oaldand, Srcramcnto, StocLton, Frcrno, BaLcrrficld, San Dicgo, Salt Lrlrc Citn Portland, Spohale, Sentr Aaen El Contro.

Who Bacfts the RoofrngYou SeII?

You know the responsibility of the Weaver Roof Company. You know that the name "Weaver" -stands for honest, sincere quality. You know that anybody to whom yolr aell "Weaver" Roofing - is going to get full and complete satisfaction.

There is a great aense of satisfaction selling such rooGng. It h.lp" you to build solidly and enlist public confidence.

There is a "Weaver" Roofing for every type of building.

A CARGO OF PHILIPPINE MAHOGAT{Y_

has just arrived at Los Angeles 'Harbor from our mills in the Islands.

Check up on your needs. We can make prompt deliveries in carload lots at surprisingly low qrices.

We are direct importers of all Philipprne Hardwoods -for furniture and cabinet work, interior trim, rash, doors, etc. Shipments are coming forward at frequent intervals.

If you are not familiar with all the many ureE to which thece beautiful hardwoods are adaptable, write for a copy of our free booklet "Philippine Hardwoods and Their (JEer." Prices, deliveries and other information gladly furnished.

819 Union League Bldg.

VAndike 7129 Los Angeler

Which Bait Are YOU Using?

The retailer who says - "My Competitor'sprice is the highest price I can expect to get"-is a ro]tten slalesman. The lowest price he should $et - and the highest - regardless of his competitor or anyone else, is the RIGHT price, based onall facts and figures.

S,rppose Your Plant Should Burn Tonight

Would you be able to view the twisted, smoldering ruinq coneoled in your mirfortune by the sure knowledge that you are adequately insured, with ovcry condition on the policy fulfilld, so that there will be no gueation of thc arnount you will recover?

The time to tftink about this queetion is not after, but bcforc thc 6re.

The above are the three great considerations in ideal workmen's compensation insurance. It is remarkable how fully this association combines these three essentials.

Points for Dealers

Are^you busy r.vith a spring "Fix-Up and Paint-Up" campalgn t

A rvise man has said,-"1t '. WRECKING CREW and put crew to work."

EQUIPN{ENT for tools for INDUCING raw material.

high time to fire the the CONSTRUCTION

PROFIT for the dealer, and SATISFACTION for the buyer.

DON'T say YOU can't sell completed buildings. Your local contractor has been doing so for years, without even carrying a stock, or having a REAL investment. Why not YOU?

a lumber dealer, means the proper PEOPLE TO BUILD, rather than Have you a set of books, N[r. simply, and accurately what it If you haven't it is high time doubted mistake.

Dealer, that show plainly, costs you to do business ? that you rectified that un- business NOTHA certain way to escape criticism and evade troubles of all kinds is to-DO NOTHING-Say ING_BE NOTHING.

Don't say-"It can't be done in MY territory." It HAS been done in other territories, and WILL be done in YOUR territory bv SOMEONE.

Make it YOUR business to see that your customer gets what he WANTS for the money he wishes to invest, rather than to see that he buys what YOU desire to sell.

To properly merchandise tional rvork, trouble, and building material sorne grief, but means addithe result is

DIMMICK LUMBER COMPANY

MTLL AGENTS

PACIFIC COAST LUMBER CAR and CARGO

The CONSUMtrR, through proper ADVERTISING, must be taught that there is just one real source of satisfactory building SERVICE in his town, and that is the Building Merchant.

Conditions are changing fast. In hundreds of communities throughout the southwest and middle west, the consumer has already learned to come to the building merchant first. rather than to the contractor.

And whenever you get the notion that a huilding mer-

Growers

B. W. ADAMS, Mgr. Salee Dcpt. First National Bank Bldg; - San Francirco

chant can't afford self with the fact seller succeeds in niss.

to locate on a front street, shame yourthat every Dago fruit dealer or peanut getting there with HIS place of busi-

The very best business that you can get, is that which you GO AFTtrR, and GET, and DELIVER without competition. There will be no competition where you furnish the IDEA. It is only in raw materials that competition can arise.

When. you get the idea straight in your forehead, Mr. Lumber Merchant, that your only real competitor is the contractor who has been carrying all the local building prestige for years, you will have taken a long step toward building success.

If you do not see that every farmer in YOUR territory

does the building and repairing this season that are necessary for properly housing his stock, his crops, and his implements, you are not only overlooking lucrative business, but you are failing in your duty as a citizen.

Take down the old "LUMBER YARD" sign from over your door, and put up a new one reading "BUILDING MERCHANTS"-"HOME BUILDERS"-"BUIILDING SPECIALISTS," or any one of a dozen other good descriptive names that mean so much more to the seeker after building SERVICE.

One of the first and best ways in which a business man can serve the Government today, is to line up with his business association, and co-operate with other men in the same line of business for the well being of the busines.s and the nation. The Government can't possibly do business with individuals, but it can with the Associations.

MAXWELL & WILKINSON

909 Bank of ltaly Blds., Los Angel$, C-alif.

MANUFACTURER'S AGENTS

for Lumber ind Shingles

Representirrg

L. B. MENEFEE LBR. CO.

Portland, Ore.

Coact Forest Productr

Oregon Pine, California White Pine

UNMRSITY BRAND Red

Cedar Shingler

For Car or Cargo Shiprnent

Reprecenting

l. STEPHENSON CO., Trurteer Wells, Mich.

IDEAL BRAND

Maple, Birch and Beech Flooring

Operating S. S. Daiey Frceman to Southern California Portr

TRY OUR SERVTCE

Phone TUckcr 1431

Reprcrenting

GERLINGER LUMBER CO.

Portland, Orc.

AMERICAN BRAND Sendcd Finiah

Larch, Hemlock or Cedar Novelty Siding

Oregon Pinc and Hemlock Lumber

Cargo or Rail Shipment

Repreeenting

TREGONING MFG. CO.

Seattle, Warh.

Ycllow Fir Doorc Garage Doors

..BIG TREE'' BRAND REDWOOD SHINGLES

The Old Timers say, "Our timber is the Best for Shingle Manufacture." The Yards say, "The Shinglers like drem because they are easy to lay.t' We say, ttT"y a car and be convinced.tt

HENDRICKSON LUMBER COMPANY

George B. Maxwell

Phone TUcker 1431

W. W. Wilkinson

BOB PARKER A SAN FRANCISCO VISITOR

Bob Parker, manager of the E. K. Wood Lumber Co. Portland Office, is spending the holidays with relatives in the Bay District. Bob wai present at the Hoo Hoo Club No. 9 luncheon on December 24 where he met many of his old lumbermen friends. lle was also a visitor at the company's San Francisco office on business matters.

JACK ELLrS A SAN FRANCISCO VrSrrOR

Jack Ellis, Los Angeles representative of the Santa Fe Lumber Co., checked in at San Francisco headquarters during the Christmas holidays where he talked over business matters with A. J. Russell. He reports that the Southern California dealers are all looking forward to a splendid lumber demand during 1925.

..HI'' HENRY ON SICK LIST

"Hi" Henry, Valley representative of the Booth-Kelly Lumber Co., has been confined to the hospital in Stockton where he has been undergoing treatment -on his eye. H9 expects to return to his home at Modesto where he lvill spend the Christmas holidays.

BUYS BROTHER'S INTEREST PLANING MILL BUSINESS

A. C. Dean has purchased the interest of his brother, L. Bi Dean, in the general planing mill business conducted at 316 to 326 South- D street, Madera. This business was formerly known as Dean Brothers.

G. L. BATTELLS VISITS LOS ANGELES

Mr. G. L. Battells, head of the Elliott Bay Mills, malnufacturers of "Big Timber" Fir panels, was a visitor in Los Angeles, in December.

In The Lumber Industry

In the lumber industry, as in all ottrer lines of en' endeavor, Goodyear Truck Tires are doing their part in furthering the work of this great enterprise. Whether engaged in hauling heavy logs in the camps or transporting loads of lumber from mill to consumer, they are proving their superiority over other tires in this kind of heavy-duty service.

If you are not familiar with Goodyear Truck Tires' -Solid, Cushion or Pneumatic-a telephone call will bring you the full story.

BENTLEY ADDS HARDWOOD DEPARTMENT

The Bentley Lumber Company of Glendale has added a hardwood flooring department, under the management of Mr. H. E. Litten, formerly manager of the Inlaid Flooring Company, Glendale.

NEW YARD AT SALINAS

The Independent Lumber Company, a new concern, will start a yard, at Salinas, headed by Mr. Marshall C. Wood, formerly with the Tilden Lumber Company.

If all our wishes were your wishes you'd have nothing left to wish for yourself.

NOT A CHANCE

Salesman-"I have no use'for that merchant. He yawned three times rvhile I was talking."

"He wasn't yawning," said his division sales manager. "He was merely trying to say something."-Jg2rn Work.

IT'S A FREE COUNTRY-FOR WEEVILS !

Customer-"You say these trousers are all wool ?"

Dealer-"Absolutely !"

"Nonsense ! Why man, I see boll weevil tracks on 'enr !" "Well, ain't a boll weevil got a right to change his diet once in a while, huh ?"-American Legion Weekly.

May the next year be the best you have ever had and the worst you will ever have.

GIOBE EXP0RT tBRh C0. SEATTI.E

E)(FORT IEOLCON,I CANAL LBR. @. AGENTS IBISSELL LBR. CO.

FIR LUMBER, CEDAR SHINGLES, I.ATH

Sfecialty: Old Grouth Ycllou Fir Clc*t Southan Rerraratrtivc

ALPINE LBR. C0. -'#*1r

ASSORTED

I'm writin' this letter, dear Tommie, _ Lest you in your 'urry forget The giri that you loved all list summer And called your "beloved best bet."

I'm waitin' for you to come back dear,- I'm tired of Bob, Ned and Pat; O, come back and rescue your Lilv From life in this frumpv old flai.

"By, Baby Bunting, Father's gone a-hunting," Gone to find a lot. you know. And build a little -bungalorv. Landlord says, "No CHILDREN Here !" So we've got to move, my dear.

My old hen sat on a china egg

COOS BAY TUMBTR CO.

Manufacturen of Doughr Fir end Port Gford Cedar. Sawnillr, Manhfield, Oregon

Dirtributing Plant Bay Point.

Annual Prcduction 2(X),(XX),(XX) Feet

GENERAL OFFICES :'rTl ??t"t::i. j",."

t or Angehs Ofrce, tlo ccntnt Btdg.

And longed for a china child; Her air was defiant and resolute. The light in her eye was wild. I sought to appease her with gentle words, But she answered r,r'ith hostile cluck, So I'm building a nest that is up to date ing-Jor better luck.

-ere's a New Year just around the corner, And every hour of it belongs to YOU. Some days will be cloud-hung, perhaps, and dreary, But most of 'em will smile from skies of blue. Square your shoulders son, and lift your chin up; Take that year ahd MOULD it to YOUR PLAN; Past is past, but say boy, in the FUTURE There is TIME and ROOM you bet, to play the N{AN.

M.

Conner.

-Adeline

LOS ANGELES

81O Loa'r Statc Bklg. MAia 56iDll'-t621

Portland Guco Buildin3 Main 3|07

Scrttlc Whitc Buildint Elliott Zl5

Mcmbcrr

Aucrican lnrtitutc of Accountantr Netional Artocirtion of Cort Accouatrntr

JOHN G. McINTOSH, C. P. A- c. s. cowAN, c. P. A-

For 18 Ycars

.CHICKASAW BRAI\D'' OAK TI.OORING

har bccn a rtandard of Grade-Quality-Manuf acture

Manufactrred By

llemphis Hardwood

Floori ng Go, Memphis,T$rn.

And Dirtributed By E. M. SLATTERY tl

Lynwood, Cal.

GEO. C. CORNITIUS

Amer. Natl. Bank Bldg. San Frencirco

SAMUEL R. NORTON

Henry Bldg. Portland

Special Webcr Conrtnrction

Cart Steel I.ight rnd Exceptiondly Strong

Alro Builderu of 2, 4 and 6 Wheel Treilen WEBER AUTO AND TRAIT.F.R WORKS

15()5 Suta Fe Ave. Loc Angeler

H. A. Browning lumber Co.

Phone ATlentic 2204

Wholesale Hardwoods a Specialty SHINGLES

107 EAST WASHINGTON STREET Whcrc Maln Stract Crc!$f Wuhington LOS ANGELES

SUDDEN & CHRISTENSON

LUMBER AND SHIPPING

AGENTS

Aberdeen Lunb€r & Shtnale Oo, Abertleen, Wash.

Amerlcan Mlll Oo., Aberdeen, 'Wash.

Iloqulam Lumber & g|..lnglc Oo. Ifoqulam,

GEORGE B. WADDELL D.IES SUDDENLY

The many lumbermen friends of George B. Waddell were shocked to hear of his sudden death on December 22. Mr. Waddell was connected rn'ith the lumber industry in the Bay District for many years and at the time of his death was owner of the Waddell Lumber Co. of Alameda. Prior to his going into business for himself he was the manager of the Oakland yard of the E. K. Wood Lumber Co. Funeral services were held on Wednesday afternoon. December 24, at the Grant D. Miller chapel- in Oakland and the funeral services were held under lhe auspices of the IVlasonic Order. He is survived by his wife Emma F. Waddell. Mr. Waddell rvas a member of the Hoo Hoo and was extremely popular among the lumber fraternity. A large number of lumbermen attended the funeral services.

ROCHELIE IN WITH LUMBER CARGO

Oakland, Dec. 1S.-The British lumber carrier Rochelie came in and discharged several hundred thousand feet of lumber at the dock of the Strable Hardwood company yesterday. The Rochelie came in from British Columbia ports. She is orvned by the Kingsley Navigation Co., Ltd., of Victoria. ts. C.

SEATTLE INITIATES 181 KITTENS

Follou'ing the first session of the Eighth Annual Shingle Congress, at Seattle, on December llth, the Hoo Hoo of the District met at the Olympic Hotel 7rd formed the Seattle Hoo Hoo Club, with one hundred forty two charter members signed up.

This was followed by a monster Concatenation, with 181 Kittens, and 74 Reinstatements.

Secretary Henry Isherwood was in attendance at the meeting.

Twohy Lumber Co.

221 Kerckhoff Bldg. Los Angeles, BDwy. 0843

CARGO-Fir, Redwood, Sugar Piac-RAIL

We can always supply Fir Columns and Drain Boards from gtock

Exclusive Southern California Agents

E. J. DODGE

-OFFICE HOURS_

Bight hours to sell the goods. Eight hours to deliver the goods sold. Eight hours to collect for the goods sold and delivered. The Balance of the day for enjoying results.

Here are shown forty million feet of air dried Redwood uppers from which immediate shipment can be made of siding, finish, batens, mouldings, columns, etc.

Officc Hobart

Classified Ads

WANTS MANAGER

WANTED: BEST RETAIL YARD MANAGER IN SOUTHERN CALIFORNIA TO OPEN AND OPERATE A FIRST CLASS YARD AND PLANING MILL NEAR LOS ANGELES. A GOOD OPPORTUNITY FOR AN AMBITIOUS YOUNG MAN WHO IS SURE HE COMES NEAR TO ABOVE SPECIFICATIONS. OTHERS PLEASE DO NOT APPLY. SUN LUMBER COMPANY, BEVERLY HILLS, CAL.

A first class estimater wants position; can read any kind of plans, estimate the cost of same. ' Have had Jeveral years' experience _asestimater. Have held present position over- five y€ars.Would take position as Yard Mariager in good town, having filled such position seven years. -Must not have less than two weeks' notice to prepaie for new position.

Address, Box A-8, clo "California Lumber Merchant."

EXPERIENCED LUMBER WOMAN IyIIANTS POSITION

Capable woman with years of lumber experience, wants position in Southern California, January first. Is particularly efficient in billing, manifest work, is an expert stenographer and would make a valuable worker for any lumber company.

- Reply to "The California Lumber Merchant," Box 18-F.

PLANING MILL Manager or Superintendent wants situation where efficiency is appreciated. Thoroughly competent estimator in sash, doors, office fixtures, stair work and general mill work and all details of manufacturing same. Not an efficiency expert, just a practical mill man of large experience.

If your plant is sick I will put it on a paying basis, or no pay. Would prefer situation with salary and division of profits. High class references.

Address Box A-5, clo "California Lumber Merchant."

cAN

YOU FrLL THrS JOB?

A COMMUNITY IN SOUTHERN CALIFORNIA IS TRYING TO LOCATE A MAN OUALIFIED To Acr AS SEcRETARy op rtrErn LocAL LUMBERMEN'S CLUB. THE RIGHT MAN MUST POSSESS TACT, FORCE, MUST ,KNOW THE LUMBER GAME, BE AN ORGANIZER, AND BE A WORKER. TO SUCH A MAN WE WILL OFFER A GOOD SALARY AND A SPLENDID PROPOSITION. WE WILL CONSIDER ONLY APPLICATIONS THAT STATE QUALIFICA- TIONS AND EXPERIENCE IN DETAIL. ALL APPLICATIONS WILL BE HELD IN STRICT CoNFIDENCE. SALARY $soo.00 TO $3s0.00 TO START. ADDRESS,BOX A-I1, CARE CALIFORNIA LUMBER MERCHANT.

PLANING MILL Manager or Superintendent wants situation where efficiency is appreciated. Thoroughly competent estimater in sash, doors, office fixtures, stair work and general mill work and all details of manufacturing same. Not an efficiency expert, just a practical mifl man of large experience.

If your plant is sick I will put it on a paying basis, or no pay. Would prefer situation with salary and division of profits. High class references.

Address Box A-5, clo California Lumber Merchant.

STENOGRAPHER WANTS POSITION IN SAN FRANCISCO

Position as stenographer with a lumber concern in San Francisco is wanted by a young lady with several years' experience in lumber sales office. For the past four years has been associated with San Francisco lumber company, and is thoroughly familiar with lumber ofifice routine. Can give excellent references. Box 19-F, care California Lumber Merchant.

WANTS POSITION

Man 38-Eight years in General Offices of line yard concern, also plenty of outside lumber experience, including 1 year in California, desires position in retail office., Address, Box A-10, care.California Lumber Merchant.

S Remember what a time you had getting used to this wonderful southwestern climate? Well, lumber is affected in much the same way. This is especially true of stock kiln dried and worked in a Cwl Damp Climate and then shipped to a Warm, Dry Climate.

S Finish lumber that is shipped here green' scientifically dried in "up' to-t{re-minute" kilns, seaEoned in the atmosphere in which it is to be used, and sanded just before delivery, results in a clean, bright trim that will "Stay Put".

QT"y Acclimoted Finish. It pays.

Pacific Door and Sash Cornpony

DRY KILNS OF THE PACIFIC DOOR & SASH COMPANY

HAPPY NEW YEAR

DISAPPEARTNG IRONING BOARD

thipping Wcight j5 ltt. tnsert the cortrplete framc between two studsr run a

DISAPPEARING BREAKFAST TABLE

IF there is anything you have overloolced wishing for yourselves, or if any of your friends have missed anything that you ought to have, then THAT is OUR wish for you for 1925.

AtfD tlolftttc BoALD couBtxED S6ppng llaight 4o tbt. lnstell a! cbove, A real time, moncy-' end rpace raver. ldeal for .partmcn$ or rmell homcs.

BATH ROOM CABTNET with Adjusteble Shelves and Platc Glrss Miror. Made to set in or againrt wrll.