The California Lumber Merchant - June 1925

WEARS EVENLY LOOKS BETTER SPLITS LESS WHEN NAILING TA,KES AND HOLDS PAINT BETTER WILL STOCK BETTER IN RETAIL YARD

^;:F** THE CALIFOR)-IIA 'k:m:#"'

Advardrlnr

J. E. MARTIN

Mrr. Sea Frenclro (Xficc

W. T. BI.ACK

Mcr. Portlud Officc

LUMBER MERCHANT ..*,,**"ff,'.,

JackDionoe,ptblislru

Incorpotttcd undor ttc hsr ol Cdifomtt

J. C. Dionnc, Pror. and Trcu.; phil g, n.ri-V-i"c-piJ.t-f,. e. Mrrtn, Scy. Publlrhcd -th. l.t rnd tith of ctcb Eonth rt rr-r-cENTRAL BUrLpq{c, Los ANGELES, clL.-rEleFnolrB veoat. sro Enrcrcc lt :NcoDd-crr[_qr-lttcr Scpta-nbcr E, lriEl rt tha po.tofficG rt Lor An3clcr, Crlfforoir, riadcr Act'* frlrit-f itt---*-

SubrcriptionPricc,$2.00pcrYcrrIncAlT^rtFd^^''''.'.

5i";r.-E;;., 8-J"It.".".r. LOS ANGELES, CAL., JUNE 15,

How Lumber Looks

There irn't a great deal to report in the way of changer in the wholerale market condition, in the part two weelrs.

An angle that ir being given reriour conrideration, right at thia time, ir the contemplated shut down of a large number of the miils, t[ir year for a longer period than urual and in rome caler for an indefinite period.

Log pondt are being cleaned up, order bookc thinned out, and in another thirty dayr there should be a reaction, at least a temporary one. The log market has been weak for some time, and with over forty millr now running but five days per week, and ten of the larger ones down altogether with a total curtailment of about 15 million feet per week, there is liable to be a change.

The mills are looking forward to a good summer in rail businers, reports from the Middle Wert tell of large cropr and prorperous condition, predicting a revival of the lumber

LOS ANGELES HOO HOO TO ENTERTAIN WIVES AND KIDDIES

Members of the Los Angeles Hoo Hoo Club have decided to hold a "Wives and Kiddies Day" meeting.

An affair of this kind has been in the wind for some time, and it was as a result of direct action taken by Cliff Estes, at the meeting on the llth, that a date was set and preliminary arrangements made.

The meeting will be held on Thursday, June 25th, the place yet to be decided.

It is the intention of the Committee to make this affair the largest nooh meeting ever held by Hoo Hoo anywhere, with the wives, sweethearts and children of as many of the good members as possible- At the meeting on the llth, thirty-t.rvo of the boys pledged themselves to bring their ladies and kiddies.

A suitable program will be worked out, for the entertainment of the little ones, and for the grown-ups, and the

Hourtog, Tc*g

Notthwotcrn Officc !f Northvcat ra BL. Bldt. Portterd, Orcaoa

conrumption, in good quantitier, in that section priccc in the Atlantic Coart market are firm.

The volume of burinecr in California among the retail dederr, the last thirty days, har not encoruaged them to rtock up jut before vacation time and the rerultant dow up in building. Orders are being placed for immediate needi, at price that have held fairly eteady for thirty daya.

To the night of the 12th, about SS,O(X),OOO feet of Fir and Redwood had been reported at San pedro Harbor.

Permits in Los Angeles indicate anottrer big month, with a large percentage of Class ..A" anrd concrete conrbuction.

The last report of the West Coast Lumbermen's Acrociation shows a week's cut, by its member mille, of 92 million feet, sales of 96 million and they rhipped ll2 million. They report unfilted ordenr amounting to 4r9(X) carr.

The California Redwood Association member millr report a week's new buriness totalling rix and one-half million with production at severr million.

meeting is being looked forward to by many of the Los nngetes crowd.

Anhouncements are being mailed on the 15th giving all details.

sAvE FOREST DRM TO BE JULY l_ls

An intensive State-wide campaign to interest the boys and girls of California, and errery adult possible, in tire preservation of the State's forests and thi prevention of forest fires, will be conducted from July 1 -to 15. It is planned to have at least 1,0m,0m boys ind girls enlisted 1T the campaign and the slogan wili be .,Sive Growing Forests for Growing Childrenl'

The movement is under the auspices of the California Development Association, the California White and Sugar Pine l\{anufacturing Association, the Conservation Adiociation of Southern California and the Chambers of Commerce of the State.

The first of five regio'nal meetings to arrange final plans will be held. June _10 in the offi&s of the -Developmerit Association in the Ferry building, San Francisco.

ItIsn't Every Merchant

Bg Jack Dionne

,_,, I, isn't every mer_chant-that can go -ogt in the highways and the by-ways and offer hls stock and service for sale to Tom, Dick, Harry, and th6 rest of the 6oys.-

__. T_h: clothing.merchant can't step out on the sidewalk and grab a man by the arm and say: "Look here, Joe, that- two year-old suit of yours lools old and stiabby, and doesn't do justice to your good looki and shape; drop in here a few minutes and let me drape your form with something that will give the gahg an eyefull."

The shoe merchant hasn't a chance on earth to seize a passer-by, and suggest: ..My lt:,":9 those brogans yo_u have on belong on the top shelf "iiir, trt" !olJ;i":-hii"y "r"rrit ::1ig_-9a." any more. Someon_e-may take-you for q bum if you don't dfess yourieet up better. come into my store and let me make your foundatioirs look like someone some- where was interested in them."

The haberdasher{.Aa-n might-get b-umped off if he laid hands upon a man in front of his store and said: "Old timel, th-ose frayid cuffs aren't being worn ^itti" """ro". Smooth ed8e cu{-s are all the rage. That shirt looi<s like the moths Ead held a carnival in it. Where did you- get that iick looking necktie? You can't win homes with those sort of tres. 'r'hat collar should-go to the ash-heap, and_your last year's straw hat won't give *"_:_tl_" l"_"! "l prosperifu that you- need- in order to win 'confidett"", "tra ."ri tttlit.. Drop in to my store a little while, and let me make a new man of you."

And lots of other merchants operate under the same lack of advantage that these do. They caT advertise, and- they cal qF9 care of the buyer's needs when hE shows up, but they can't. C-o.oulgjeb him, and call his attention to-his shortcoming" ".4 iltg;li i-: provements that THEY can furnish.

__-,-,-Bua the building me-rchant CAN. He can do it with good grace, with good manners, wrth- g_ood judgment, and can be assured of a good recepti,on. He can go io a man as a good_Samaritan, with a lot of useful ideas for tTre other feilow's benefit. -H;;;;r not as one desiring to criticise, but as one wishing to BENEFIT.

-_-,.^ T_:--"-"1 grab his prospe_ct by- the_arm and say: *Joe I want to show you and your Y:1" "-9i" home plans and ideas that I have at. py offit9. I'll come out to ihe house any ttP: yl say, bring my stuff and discuss my-ideas with you, or I'll meet you at my offici :ITt-", I can show you many interesting building things. I believe f can convince you tnat there was never.a time when you could better afford to build your future home than lig-h! ""Yt and I am in_ position to lhow you home plans that cost no more than an old fashioned-house, yet wi[.be so delig_htful-in appeara'nce, comfort, etc., thaa tht;ill make all your friends gree.n.with envy. l_can furnlih you the plans, the ideas, tfre building material, and the building-seivic.e. I can go all the way tlirough with you, and see that you get the home you select. Let's talklt over."

No trouble about that sort of merchandising, is there? No danger of intruding on the other fellow when you talk that way.

And he can do the same thing all along the-{ine. The lumber merchant can go to the man whose home needs painting, and riake his paint talk, show his paint tardi advance some color schemes, and quote on the paint jbb.

Ffe can do the s.ame thing with- regard to barns and other buildings, with home im- provements of all kinds, in fact, withlverything he sells.

tne otner tellow. tle rs suggesting a wonderful INVESTMENT, and not an pXppttsp.

He can make out his prospect list and work it over the year around.

No indeed ! It isn't every merchant by a whole lot who has the selling opportunity that the lumber merchant has. There ars still lots of lumber merchants-*f,6 ao t ot USE such opportunities, but there are worlds of them who DO. And those who DO. prosper.

J€r€:9*t€-:i*r*9*r*r*j}*:::=te:9*r€:-

You can b.ty at least as much satisfactory LUMBER and SERVICE for a dollar from us as you

c.an anJrwhere on earth.

And THE OTHER KIND of rroterials and service you can't get from us at any price.

Mills Expected to Take Vacation

June Shutdown Held Needed to Keep Up Prices Winter Work Factor Production When

i

Building Was at Standstill Unbalanced Market

By C.C. CROW

are again sawing six days, placing the market in the weakestconditionthatithasbeenatanytimethisyear.

The unfortunate feature at present is that the consumption of lumber is heavy and the downward tendqncy of Said to Have prices is caused only by over-zealous sales methodi 6f Pacific coast lumbermen and the wisdom of the retail buyers in deferring purchases and taking advantage of the sltuatlon. i i.

Thrown out of balance by the production of too much lumber during the winter, when building was at a standstill .in the consuming fields, the control of the market has rernained in the hands of the buyers up to the present.

In February and March many mills throughout the north;west dropped to a four and five-day week in an effort to ,allolv the demand to catch up with the supply. The cur:tailment, though only a small percentage of the normal out:put, had the effect of holding prices on a {airly level basis. .Wheh the few mills that had been sawing only four days a iweek decided to go to five, the tracle gained the erroneous

that the curtailment movement had collapsed. iThe resuJt of this was a temporary slowing up in buying,

had been none too lively at the best.

Prices Are Softening

ff,. last three weeks have seen prices gradually soften-

and a number of mills that were operating short shifts

lfowever, recent developments indicate that the slunip will reach bottom before the middle of Tune. Many of the larger logging camps in both Oregon and Washington havi laid off their fallers preparatory to closing for from fortr ili eight weeks as soon as the down timber can be cleaned up.

Mills to Take Holiday

In sympathy with,this movement a number of mills have already announced their intentions of shutting down aborit June 15 to remain idle until after July 4.

A survey just made shorvs that there is but little diffe,rence between supply and dernand today, and it is the cjpiii. ion of a majority of the ltimbermen that if enough of thd mills take a three 'weeks' holiday over the Fourth of July. the tetail yards, which for the most part have unusqally low stocks, will come into the market heavily and a foundar tion will be put under the fall business which will make the last half of this year profitable to the manufacturers, som'ething that cannot be said of the months just passed.-Port* land "Oregonian," May 25., :

.Metnber Mills:

Alblon Lumber Company

Caspar Lumber Company

Dolbeer & Careol Lumber Co.

Glen Blalr Redwood Q9.

Hammond Lumber Company

J. R. Hantfy Gompbny - "'l','

Hobbe, Wall & Company

Holmes Eureka Lumber Co.

Llttle Rtver Redwood Co.

Mendoclno Lumber Co.

Northwestern Redwood Co.

Redwood Manufacturere Co.

The Paclftc Lumber Co.

Unlon Lumber Company

Cor,nplete Serivice

behind the' "Redfiooa Home ptenC;"9'6i?if<: See how it fosters the all-wood home idea.

There are four diqtinct f,eatures in the home plan service now offerecl you and your customers by dh. California Redwood Association.

(1) A free broadside which dealers have sent out to stimu_ late interqst in the plan book and al[-wood homes. .

,(2) ,The plan:bo9k yhiglr,cgntains 2i,all-wood trorne {e_ sig11 o-f,.qa$iiul{r mbrit-every design the work', of a certified California architect.

(3) Complete plans and specifications for each of the Z2 designs at nominal prices. Any contractor can build from the drawings and specificitions provided.

(4) The entire service on a less than cost basis. The books .are sold to you at less than they cost us. The pr ce 'paid for thi phns and specific"fior,., less the .oit oi blue-printing, g:oes to the originating architect.

our.entire pqrpose has,bsen to stimulate the building of all-wood hornes of architectural merit-homes so appealing that others riho see them will build also of Redwood.

Make full use of this.senice to your own profit.

d-"it lo,sts"

MY FAVORITE STORIES

By lach Dionnc

Age not guaranteed-Some

I have

told

for

2O j€ars-Some less.

A General Sheridan War Story

Here is one that was told to me when I was just a little boy, by a dear lady who was closely related to the Federal cavalry officer, General Phil Sheridan, and who loved to tell stories about him.

General Sheridan was famous for his physical and mental "pep," as we call it nowadays, and for the forcefulness of his speech, which was frequently profane, when under strong pressure.

One day his detachment of cavalry were making a forced march under the red-hot Southern sun, and by the middle

FRANK BURNABY GOES EAST

Mr. Frank Burnaby, head of the Sun Lumber Company, Beverly Hills and Ventura, left Los Angeles on June 4th. for a three weelis visit in Chicago.

Probably celebrating his recent "hole-in-one," at the Los Angeles Country Club.

of the afternoon the vigilance of the lesser officers had relaxed to such an extent that the men had begun "strag. gling," in bad order.

And about that time Sheridan came bounding down the line on a big black horse, pulled up suddenly at the side of the column, and shouted in stentorian tones that could be plainly heard from a hundred yards in each direction:

"Close up ranks ! D-n you, close up ranks I If the Rebels rpere to fire at you now when you were straggling along this way, they couldn't hit a D--n one of you ! Close up ranks !"

BLAKE DAVID COMPANY BUILD NEW PLANT AT NORTH PORTLAND

Blake David Company have recently purchased the factory formerly.operated by the West Coast Box Factory at North Portland, but have added a new Moore progressive dry kiln 104 ft. long. This plant is now in operation.

Hardwoods in California Homes

Just Common Courtesy

There is a club-no, not yours; it is not even in your state or province, but there is such a club-before which a speaker dreads to appear. The members are all good fellows, pleasant to meet, fine entertainers, and carrying on com-' munity and welfare work in a wonderful way. But that club never can get the same man to speak before it twice.

There's a reason. Every time a speaker is to come before the club, things are so handled that he wil! never come agarn.

In the first place, a speaker needs to know in ad.vance how much time he will have, and at about what time of the meeting he will be called on. He must prepare his lpeech as to length and content, and make his own plans for the time after adjournment, with this in mind.

Perhaps the speaker is allotted an hour.. It may be forty minutes, or even less. Usually he will not mind that. He may be told that there will b-e two very brief speeches of welcome and response before he is called

Very good. The meeting begins. Perhaps it does not begin on 1lnls-56rns do not. The toastmaster takes his time and tells all the stories he can think of before he introduces the first man on the program. This man, instead of the five minutes he is supposed to occupy, hangs on for twenty minutes. The seiond one does likewise. Then it transpires that someone has persuaded the chairman of the program committee to.have two or three other

()UR PANIL ST()CKS

h All Stocl SLo

QUARTERED RED GUM

UNSEItrCTED GI,M

QUARTERED OAK

PI.AIN OAK BIRCH

men introduced, "not to make a speech but just to'say 'howdy."' And each of them yields to the weakness of the moment and takes up ten minutes.

By the time the principal speaker of the evening is introduced it is long past the hour when he had expected to have done. The meeting his slowed down, the enthusiasm is waning, the members are tired and beginning to peep at their watches. He faces the impossible task of inspiring and holding an exhausted audience which is already wishing he were through that it might go home.

What can the speaker do ? Perhaps one in a hundred can perform the impossible and lift his audience to the heights with him. The ninety-nine others must either cut the address extemporaneously and probably utterly ruin it, or plod through its entire length knowing it has been made a tallure.

The remedy lies with the program chairman. Let him have a schedule and adhere to it. Let him start on time, refuse any last-minute additions to the list, insist that his toastmaster confine his activities to a brief, snappy introduction, and put every preliminary through on the dot.

Only so can he hope to reach the principal speaker with an audience alert aiid ready to listen, and an orator who feels that his message is desired.

It is nothing but common courtesy to the man who has given of his time and energy to serve the club, and on it hangs the success or the failure of the meeting.

OUR NE

permits us to carry in stock a greater volume and variety of stock than ever before, and to handle it with gteater e6ciency. Your trade demanded the enlarged quarters and now our increased facilitiee are at your service.

OREGON PINE

SUDDE]I SERUICE

cAHF(lRlilA t$ tt]toull ffi A GHEAP SHI]IGIE c0lf$uttlrlfc STATE

We have been doing our merchandising best for the past seyeral yearE to change the reputation of California in this regard by importing and selling in this territory the finest shingles that the Northwest produceE, the justly famous

SAGITAW BRA]ID

These are strictly quality Red Cedar shingles perfectly manufactured from the finest Grays Hefh.of timber, and guaranteeing to every urer a roof of beauty and of permanence.

We would like to quote YOU on a car.

Some Capsules of Salesology

A good salesman has plenty of sand, but he never lets the prospect mistake him for the sandman.

He doesn't confound noise with persuasion.

He knows that overselling a fellow one time means "nothing doing" the next.

He doesn't promise more than his house can fulfill and thereby saves the complaint department a lot of work and a big postage bill.

He doesn't force an issue that will result in a break of diplomatic relations between his house and his cqstomers.

When he strikes a "tough nut" he doesn't strike him off his list, but hammers away every time he makes the town until he finally "cracks" him.

He builds goodwill for the house, makes friends for himself, puts money in the bank, and wastes very little time writing about "unfavorable conditions" in his territory.

He realizes that the eternal triangle exists in the affairs of business as well as in the affairs of the heart, and that in order to succeed he must please himself, his house, and his customer.

Above Everfthing-Beauty, Economy and Protection

ROOF INSURAITCE on easy time payments!

The dealer who aells shinglea is selling roof insurance. Any roof is likc an insurancc policy inasmuch ae it offcrs protcction ae long ac prcmiume are paid on it. With molt roofing theee premiums are repair bilh, rc-painting bills and eventually the expenEe of rc-roofing.

But, thc dealer who sells Pioneer Yosemite Rock-Surfaced Shingles eliminatcs the premiums-he aells paid-up inaurancet Thc 6rst cost is the lact. Moreovcr,'Pioneer Yoeemite Rock-Surfaced Shinglcs are a full coverage policy-1hey protect the homc and the rcputation of the dealerwho sells theml Thcse featurc+the beauty, durability and genuine economy of Pioneer Yosemite Rock'Surfaced Shinglea-have made thcm the choice of the majorlty and a pro6table linc for the dealer. But here'is still a better.fcaturel

Thie paid.up insurance offers the cxclueive advantage of being sold on EASY TIME PAYMENTLone-fourth down and thc balancd in ten monthe. Think what this means to yout More proapects-hundredg of peoplc who need thic financial aecistance. It ie a plan to help you finance your prospects.<ash in on it ! It will help you sell more materials and better materialsl

HINGTES

Pionccr Manufecturcr a Conpletc Linc of Roofirgr rnd Building Papcrr

ARE YOU CASHING IN ON THE $5OO PRIZE VOTING CONTEST?

Hcrc ir enothcr Pionccr Plan that ir bringing in hundrcdr of prorpcctr for Pionccr Yorcnitc RocL. Roofingr and Building Pepcrr

Pioneer Paper,Co., Inc. ErteblirhdA'l$S

New President of Arizona Club

The gentleman pictured above is Mr. J. B. Campbell, newly elected president of tl,e Arizona Lumbermen's Club. Mr. Campbell was installed in office at the Annual Convention, at Nogales, last month.

He is connected with Roy & Titcomb fnc., at Nogales.

L. A. LUMBER PRODUCTS CO. CLOSES

The large plant of the l-os Angeles Lumber Products Company, at Los Angeles Harbor, was closed on June First. It is understood that the stock on hand, several million feet, has been sold to two wholesale concerns at the harbor, and that the officers of the company have ofrered options on the three vessels, El Abeto, El Cedro and El Cicuta.

It has also been reported that representatives have beerr sent to the Buckley Bay operations, with instructions to close there.

NE\,t/ YARD REPORTED AT NATIONAL CITY

Mr. J. O. Tillery, formerly in the lumber business at Beaumont, has opened a yard at National City, after disl posing of his interests in the other city.

COBURN BUYS L. A. YARD

Mr. H. R. Coburn, of Burbank, formerly interested in the Hudson-Bonney Lumber Company and iater in the Independent Lumber Company, has purchased the yard at Manchester and Vermont, Los Angeles and will operate it as the H. R. Coburn Lumber Yard.

REESE TO MANAGE OROVILLE

Mr. Edgar Reese, an old resident of Oroville, has been appointed rnanager of the Sterling Lumber Company Yard, at that city.

Exclusive Sales Agents for Northern California

GERLINGEn r.uiiignR co.-RAIL

Portland, Oregot

METROPOLITAN REDWOOD CO.-RAIL

Maropolitan, California

NETTLETON LUMBER CO.--4ARGO

Seattle, Warhington

Here are shown forty million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, etc.

Mair OEcc arld Plent, Pittrburg, Celif. M embers Coliforaia Redwood Association

DEE NO\ry WITH W. \,tI. WILKINSON

Mr. M. J. Dee, formerly of Portland, Ore., as manager on the wesi coast for the Prendergast Lumber Company, is now with W. W. Wilkinson, Los Angeles, in charge of the new panel department.

They will ict as exclusive representatives, in Southern Califoinia, for the Morrill & Sturgepn Lumber Company of Portland, for their Grays Harbor Yellow Fir Panels and O. P. Doors.

"We enjoy your publication and congratulate you on the HIGH PITCH of development. We wish you another equally prosperous year.

Frank Plane.

E. K. Wood Lumber Co., Los Angeles.

J. A. EDGECUMBE IS PROUD FATHER

The arrival, on May 19th, of a fine girl baby is being celebrated in the home of Mt.J. A. Edgecumbe, of EdgecumbeNewham Company Ltd., of Vancouver, B. C.

E. J. DODGE CO. MAKE MANY TMPROVEMENTS AT THEIR MILL

The E. J. Dodge Company, Humboldt County Redw-ood manufacturers, have made many improvements at their mill and after a three months' shut-dorvn started operating on June 1O. The entire mill was retimbered, relocated all the-machinery, and also added three new machines to their mill equipment; a Resaw, Moulder, and Matcher. The new equipment was furnished by the Yates Machinery Company. In resuming their cutting operations, Charles Dodge ltates their policy will be to cttt in proportion to the Redwood demand.

Ul{I(lN LUMBER Ctl.

Mcmbcrr California Redwood Agociation

Adequrtc rtoragc rtoclcr at San Pcdro, for your trrdc.

MILLS Fort Bragg, cdif.

LOS ANGELES

Lanc Mortgagc Bldg. PLone TRiaity 282

SAN FRANCISCO

Crocker Bldg.

Phone Suttcr 617O

From the San Francisco "Examiner," May 20.

SNAPPY SHOTS

A. J. RUSSELL Lumber

Ho hum ! Ftrere's another chap whose boyhood ambition was to become a lawyer.

Which arouses a reflection we've mused over several times.

If our observations are accurate we can truthfully say that the only fellows who didn't have boyhood ambitions to become lawyers are the lawyers themselves.

Which is quite enough on this subject.

To return to Mr. Russell.

You've heard of folks being born with silver spoons in their mouths.

Well, nothing like this for Gus.

He was born with a shingle in one hand and a twoby-four in the other.

And thrived for years on a diet of sawdust and pine knots.

Is it any wonder that following a youthful training of this sort that he should enter the lumber business ?

You can't very well blame him, can you?

Gus was born in Hutchinson, Kansas, 1881.

But being born in Hutchinson apparently didn't impress Gus because he moved to Oregon.

And the first chance he got he came to San Francisco.

Peter B. Kyne took a look at him about this time and christened him "Augustus J. Redell" of Cappy Ricks fame.

And his hobby?

We didn't ask him but we'll bet he can have a heck of a nice evening with a bundle of shingles.

YOU MAY BE NEXT.

Thawing Out " Cold Shoulder" Prospects

Warm up their buying enthusiasm with new talking points; for instance with our (Trademarhed)

Lamao

Here is a Philippine hardwood with all the rich grain of Mahogany but of a whiteness of texture that simplifies color schemes and at a price that simplifies the cost problem.

C adwallader - Gibson Co., I nc.

Owning and operating our own MiIk in Luzon, we guarantee unifotm quality.

PACIFIC COAST HEADQUARTERS

"The Wooil of Ages"

CARL LIBBEY ACTING IN A NEW ROLE

days calling on the trade in the Peninsula territory together with Jimmrie Atkinson, their Pensinsula representative. He spent a few days at the company's San Francisco Office, where he conferred with Ed. Garland, San Francisco Manager of the Charles R. McCormick Lumber Co.

Mark, who ranks rather high as a golfer with the Portland lumbermen, had his golf sticks along and was ready to show the San Francisco Office crowd how the game of golf should be played. He had heard where Charlie Wilson of the Chas. R. McCormick Co. had won the Hoo Hoo Golf Tournament at the Claremont Country Club, so Charlie rvas the only man that he would consent to play. Just before Mark returned to the Northwest, he admitted that Charlie Wilson plays a good game of golf for a country boy.

Here we have Carl Libbey, popular manager of the Reclwood operations of McKay & Co. at Eureka, acting in the role as the proud daddy of his six months old daughter, Mary Libbey. Carl wai a recent San Francisco visifor at the offices of McKay & Co.. and as this was his first visit in the Bay District -since the arrival of little Mary, he rvas a very busy man telling his many friends of the wonderful achievements of his young daughter. Little Mary is sure a bright and husky little youngster and 1\'e don't blame Carl for looking so happy.

MARK D. CAMPBELL A CALIFORNIA VISITOR

Mark D. Campbell, connected lvith the rail department of the Charles R. McCormick Lumber Co., with headquarters in Portland, was a recent California visitor where he spent two weeks on business. He accompanied O. L. Russum, the company's San Joaquin and Sacramento \ralley representative, over his territorr- and also sDent a {eu.

EMERSON PHILLIPS NOW ASSOCIATED \^|ITH BURLINGAME LUMBER CO.

Emerson Phillips, formerly a student at the University of Minnesota, has returned to California and is now connected with the Burlingame Lumber Co. at Millbrae. He rvill assist his brother, E. E. Phillips, in the management of this retail lumber concern.

D. K. EDWARDS PURCHASES LINN PLANING MILL

D. K. Edwards of Fresno. has purchased the Linn Planing Mill at Salinas. He is installing some new machinery and expects to start operations about June 10. Mr. Edrvards was fortnerly Secretary-Treasurer of the Fresno lfoo Hoo Club.

Beautiful New Bungalow Book

The above is a reproduction of tl.re three color cor-er of a ne\\' one hundred page bungalorv book just issued for the dealers, by the Lurnberrnen's Service Association, Flovcl A. Dernier, I.os Angeles.

This latest addition to the various forms of serr-ice given bv these people is r.nuch larger, more complete and is in every way a large improvement on the forrner issnes, ancl is being handed manv compliments bv tl-reir clients.

HOO-HOO CLUB NO 9 TO ORGANIZE BALL TEAM

Forrest Wilson, Bal.' District representative of the f,ittle River Rechvood Company, is getting the Hoo-Hoo ball players in San Francisco and the Bay District together to organize a ball team to represent Hoo-Hoo Club No. 9. The first call for practice rvill be made soon, and an;: llooHoo members who are proficient on the ball field and knorv "what it is all about" should get in touch with Forrest Wilson. The Bay District boasts of sorne fine base-ball talent and it looks as though a strong team rvill step on the field under Hoo-Hoo Club No.9 colors. Forrest Wilson is now trying to arrange some games for the Club team and at an early date the first garne of the season rvill be played.

BILSAM Woot

THE PERFECT HOUSE INSUTATION

A "IOOVy Sanitary" Product

Balsam Wool is made from pure WOOD fibres cemented together and packed between two layers of tough asphalt-coated Kraft paper. In the process of manufacture it is rendered fire resistant and distasteful to rats, mice and vermincontains no animal matterwill not absorb water and has no odor under any conditions.

"The Wood Insulation Worth lts Weight in Wool"

MR. AND MRS. R. S. FIRMSTONE ON EXTENDED EASTERN TRIP

R. S. Firmstone, formerly with the Smith Lumber Co., San Francisco, accompanied by Mrs. Firmstone, left for the Northwest on Friday, June 5. After visiting the pleasure resorts of the Northwest, they will make a tour through the Yellowstone Park. They will then go east, where they will spend some time in Nelv York City as the guests of Mrs. Firmstone's sister. On their return west. thev will visit Denver and Salt Lake City, whence they will go to Los Angeles to visit with Mr. Firmstone's mother. Mr. Firmstone has disposed of his interests in the Smith Lumber Company, and before his departure for the Northwest, stated he rvould return to San Francisco sometime in the earlv fall.

C. W. MULLER VISITS YOSEMITE

C. W. (Bud) Muller, Western States Lumber Co., San Francisco, is back on the job again after spending ten days at Yosemite. "Bud" is a great lover of the outdoor life, and after his sojourn in the mountains where he tried his luck at fishing and some mountain climbing, he returned to the city sure looking fit.

HARRY VINCENT RETURNS FROM TRIP OVER COMPANY'S OPERATIONS

Harry Vincent, General Manager of the E. K. Wood Lumber Co., with headquarters in San Francisco, has returned from a trip over the company's operations in Southern California and the Northwest. While in the Northwest, he visited the company's mill operations at Bellingham, Washington; Hoquiam, Washington, and the company's Northwest Office at Portland, Oregon.

HARRY W. COLE ON EASTERN TRIP

Harry W. Cole, General Manager of the Little River Redwood operations, at Crannel, Humboldt County, is on a business trip in the East. Prior to his departure for the East, he spent several days at the company's San Francisco Office. Mr. Cole will return to California around the middle of the month.

R. E. CALDWELL SPENDS VACATION IN MENDOCINO COUNTY

R. E. (Bob) Caldwell, Sacramento Valley and San Joa- quin Valley representative of the Little River Redwood Co., has returned from a ten daysl vacation trip spent in Mendocino County. "Bob" returned from the Redwood country in great shape and reports that he had a fine trip.

HENDRICKSONLUMBBR COMPANY

Wbolerale

Telephonee 112 Market Sueet Sutter 387-398 San Francirco

Cergo and Car Shippers. Fir and Redwood Your Inquiricr Solicitcd

MISS MINNIE DIEHL MARRIES EDWARD DeCLINTON CONOLLEY

Announcement has been made of the marriage of Miss Minnie Diehl to Edward.DeClinton Conolley at Oakland on Sunday, May 24. Miss Diehl is the daughter of Mr. and Mrs. Sanford David Diehl of Oakland and a popular member of the East Bay social set. Mr. Conolley is associated with the Spring Valley Lumber Co. of San Francisco.

'HOO HOO BOWLING TEAM BEATS LUMBER SALESMEN

Hoo Hoo Club No. 9 bowling team, under the leadership of Rod Hendrickson, took the Lumber Salesmen's Club of San Francisco into camp at the Ellis Street Alleys, on Monday evening, May 25. The Hoo Hoo Club team were running on high that night and turned in a three string total of 2535. Oscar lohnson. Albion Lumber Co., had the highest three string t-otal with 577, his highest string being 212. Milt Conklin, Hart-Wood Lumber Co., had the highest individual string with 214. For 4 country bowling team, the Hoo Hoo Club No. 9 team puts up a mighty fine exhibition. Oscar Johnson, Fred Matthai, Bill Rampe, Milt Conklin; and Rod Hendrickson bowled for the Hoo Hoo team, while Hugh.Handley,'Reg'Smi.th,'Louis Beakie, Bob Fox, and J. E. Martin represented the Lumber Salesmen's Club. The Hoo Hoo Club No. 9 team is ready to take on any Lumbermen's team in the State, and any ambitious gang that would like to hook up with them should get in touch with Rod Hendrickson.

F. RAY SCHUTES NOW WITH NORTON.PHELPS

F. Ray Schutes, formerly of Stockton, is now associated rvith the Norton-Phelps Lumber Co. of Los Gatos. Mr. Schutes was formerlv rvith the Stockton Lumber Co. of Stockton.

HENRY WILLS OUT WITH A GOLF CHALLENGE

Henry Wills, manager of the Central Lumber Co., GiJroy, hai been piaying i pretty fair golf game of late and is now out with a-golf challenge to any lumberman golfer who would like to-do his "stuff" on the links. Henry, who is Vicegerent Snark of the Coast Counties Hoo Hoo, has two beautiful trophies at his office which he offered as go-l! prizes at the golf tournament that was to have been held in conjunction with the Coast Counties Concatenation at San J6se a few months ago. At that time; he had _to call off tfie golf tournament, b-cause at the last minute the San Jose Country Club advised him that they would be unable io give him ihe golf course on the day set for the Hoo Hoo touinament. As a result, Henry has two beautiful trophies on hand. If any lumberman golfer in the State thinks that he would like one of these trophies, he had better bring his clubs on his next trip to Gilroy and if lie can take-Henry into camp, he can carry home aprize. Henry stipulates that the contests will have to be played on the course at Gilroy, and as he is playing a snappy game himself, he figures that the trophies will still remain on exhibition in his office-

FRANK O'CONNOR AND WILLIAM- DONS-fAN MOTOR TO EUREKA

Frank O'Connor, San Francisco manager of the Donovan Lumber Co., and William Donovan, of the Donovan Lumber Co., Aberdeen, Washington, spent the .Memorial Day holidays at Eureka motoring up over the Redwood Highway. They were accompanied by Mrs. Frank O'Connor and Mrs. William Donovan. They visited the Redwood operations of the Metropolitan Redwood Company, and also spent a few days visiting some of their friends at Eureka. Mr. and Mrs. Donovan returned to the Northwest on June 6.

VENEERED DOORS IN ALL THE HARDWOODS, MADE EITHER IN THE FLUSH TYPE OR STILE AND RAIL TYPE.

SUBSTANTIAL CONSTRUCTION AND CORRECT IN EVERY DETAIL.

Second Annual Dinner Dance

by

San Francisco Hoo Hoo Club No. 9

Gold Ball Room-Palace Hotel

San Francisco

Saturday Evening, June' 27,'1925.

: Last year's dance w'as.one of the finest affairs ever given by Hoo-Hoo Club No. 9.' :The Committee is planning to'make this year's Party even bigger and .b-etter and have arranged for some snappy music and -a fine entertainment.

This will be an Informal Party.

: This will be one of the big events of the Bay District Hoo-Hoo Year. : :

ALL HOO-HOO MEMBERS AND THEIR FRIENDS INVITED.

Dinner Tickets $3.00 Per Plate-Dinner at 7:00 P. M. Sharp.

DANCE COMMITTEE

J. E. Martin, Chairman.

Theodore Lerch, J. C. McCabe, llomer Maris. Harry Carter, C. C. Stibicb, Hugh W: Hogan, Milton Hendrickson, Nils Quist, Al Nolan, G. W. Fraser, and Reginald E. Smith.

MAKE YOUR RESERVATIONS AT ONCE.

Do You Know-

THAT 21,000,000 letters went to the Dead Letter Office last year?

THAT 803,000 parcels did likewise?

THAT 100,000 letters: go into the mail fectly blank envelopes?yearly in per-

THAT $55,000.00 in cash is removed annually from misdirected envelopes?

THAT $12,000.00 in postage stamps is found in simiIar fashion?

'THAT $3,000,000.00 in checks, drafts and money orders never reach intended owners?

THAT Uncle Sam collects $92,000.00 a year in postage for the return of mail sent to the Dead Letter Office?

THAT it costs Uncle Sam $1,?,[{),000 yearly to logk up addresses on misdirected mail? -

THAT 200,000,000 letters are given this service, andTHAT it costs in one city alone $500.00 daity?

AND DO YOU KNOW-

THAT this vast sum could be saved and the Dead Letter Office abolished if each piece of mail'carried a return address, and if each parcel Were wrapped in stout paper and tied with strong cord?

MORAL: Every man knows his own address if not ' that of his correspondent.

lVetcr Rcrirtaacc, houre

Burrting Strcr3tb, dry-(poundr)

Bunting Strcngth, wct (poundr) (aftcr ?l hourr).

Pcr ccnt lor aftcr wctting onc ridc for 24 hourr.

NOTE:-Thc abovc wrter rerirtrncc tcrtr wcrc medo by thc Ground Glur Mcthod, rcccntly dcvircd by thc Unitcd Stetcr Bureeu of Standcrdr.

TLc dry burrting rtrcngth war dctcrrnincd on thc Mullcn Tcrtcr. (Notc thet r lol in rtrcngth of S2/s, e.ftc.r wctting, wu obtaincd on thc nmplc of TRIPLE-SHEATH r;uil E|Vo. on thc compcti- tivc ramplc.

DOUGLAS FIR

Long-Bell production of Douglas Fir lumber and timbers follows high standards. Skilled supervision in modern manufacturing plants at Longview, Wash.virgin timber f rom the world's greatest fir region-the trade-mark on every piece -here are the buyer's best assurances of maxinrum building valuc.

Important is the choice of lumber in home building

Seven Jrears ago, with one primary purpose in mind, The Long-Bell Lumber Company made its decision to trade-mark the lumber and timbers it produced: To give the builder a means of identifying maximum lumber value as against "just lumber."

Long-Bell products have been sold and used in constantly increasing volume because its production has maintained that standard of maximum value which justifies the manufac' turer's name on every piece.

The choice of lumber is important. It goes into homes and buildings which must stand

the buffets of time without undue depreciation. Durable construction demands good lumber.

To give such lumber values, exacting production standards are followed in all LongBell plants. From the first woods operations on, the aim of every. skilled workman is maximum building value. Today, with its advantageous experiences of fifty years in the business, the company produces trade-marked lumber and timbers dependable for the best construction.

The trade-mark is your guide to good lumber.

THE LONG.BELL LUMBER COMPANY R-A-LONG BUILDTNC ktudsd,rrr KANSASCITY,MO.

Douglar.Flr Lumber and Tlmbcrg Southm Pine Lunbcr and Timbc$ Crotcd Lumbcr, Tlmbe+ Por' Polcr' Tieg Guard-Reil Portr, Pillng; Southcrn Herdwood Lumbcr end Tiobcn; Oet FLooring C.l|fomLWhi& Pbe LuEbGs Selb end Doon

GRADE MARKING NORTH EUROPEAN LUMBER

From an Address by Axel H. Oxholm

I North Europe, comprising Scandinavia, Finland and Russia, is the most important source of softwoods in the international lumber trade, the normal annual exports amounting to approximately seven billion feet. This lumber is shipped all over the world.

f nasmuch as present conditions in Russia have suppressed private enterprise in the lumber export trade it ls not necessary to consider that country in connection with the g-rade marking of lumber. Nearly every piece of lumber from N-91w_aV, Sweden and Finland ihipped by respons-ible mills is grade marked. If occasionafly a deviation from this policy occurs the same reasons apply as in cases where manufacturers of other goods cuitomarily grade marked are,desirous of not disclosing their identity.

The grade marking of lumber has been carried on for nearly a hundred years in those countries and may truly be

For 18 Ycan

..CHICKASAW BI!11qPII OAK FLOORING

har beco a rtandard of Gnde{uality-Manuf acture

Manufactured By

ilemphis Hardwood

Floori ng Go, Memphis,Tenn.

And Dirtributed By

said to be the backbone of their lumber export trade. There are several reasons for this grade marking system:

1.. The shipper believes irrthe quality oT his product and is willing to give it a stamp of gubrant-ee.

2. The advertising feature of the brands is extremely important, both to sh--ippers ancl distributors.

3. The shipper having exercised due care in the manufacturing and grading oi his product is anxious that the rrltimate consumer should receive the quality for which he pays. .The grade marking positively eliminates any tamper- ing with the grades and to be doubly sure it is often iustomary to grade mark lumber at both ends.

DAY DREAMING BY A NIGHT WATCHMAN

To begin with, picture a prosperous, well-established sash, door and cabinet shop properly housed in two modern well-constructed one and three-story mill brick buildings of the latest type, divided into five separate areas wiih standard cut-off from boiler room. all of which are under good ,public protection with very good private protection, namely water. barrels and pails, ample approved chemical extinguishers well distributed and stand pipe and hose. All of this being under the supervision of careful management, particularly as related to fire prevention.

Then again, picture a cold, frosty morning at approximately _5 o'clock with the watchman trundling a bjrrel of refuse from the factory to the boiler house preparatory to starting a fire in the steam boiler. Having filled the-fire box -to a large degree the watchman procee-ds to leave the fire box door open and wheel anothei barrel full of refuse directly in front of this open fire box. The watchman is standing with his back to the open fire box in front of the wheel barrel with perhaps visions of a warm meal, home comforts and a well-earned sleep. A back draft sets the wheel barrel of refuse on fire, which in turn rudely disturbs the watchman's reflections, he becoming aware of the fire when the seat of his trousers becomes scorched. He did. however, immediately proceed to ring an alarm on a watch box, which brought the firemen in quick time, and they, also feeling the effects of a chilly morning, proceeded to-warm themselves by chopping a hole in the -roof, breaking the skylight, cutting through the shavings vault and rem6ving all asbestos.and magnesia, covering from the steam powei piqg., together with considerable bf the lagging ovir the boilers.

The lesson in the foregoing is that watchmen are not firemen and firemen are not -watchmen.-N. W. Mutual Fire Assn. Bulletin.

SANTA CRUZ LUMBER CO. PURCHASE NEW

The Santa Cru, Lumuf,ltlit Santa Cruz, have purchased the plant of J. H. Sinkinson & Son at Santa Cruz. The Santa Cruz Lumber Co. will continue the operation of their _new plant in conjunction with their generll retail lumber business.

Paul Bunyants Plant

D)AUL BUNYAN, inventor of lumbering, who logged off North Dakota in one I- winter and whose big blue ox, Babe, *."lutes -forty-two axehandles and a pl"g of tob".co in widih between the ey_es-Pau-l B-u,nyan, whose name stands iotlig production and supreme quality,-has made 'Westwood his headquarters since 1914.

Service to Manufacturers, and Dealers Mixed cars from Westwood offer in 43 States out of 48 and in foreign many unique advantages to wise bnycountries is maintained from this Westwood ttt' Lumber items' box shook' sash and prant. year round operation, w;i-; *?::":$,iJ"""J.'',"1f;ii'll;,Ii,1"1i"'&ffr* ;l*: Summer, logging, milling, manufacturing and ship' duction' pine with a mill capacity of 250,000,000 a year; Sugar Pine and California White Pine Veneer Factory with a daily capacity of | 00,000 of exceptional quality form the bulk square feet of three-ply panel and a Sash and Door of the .*t.rrri.r" forests of The Red River Factory, Box Factory and Moulding Factory are Lumber Co., an early selection of choice parts of this plant. stumPage.

Whatever your requirement, Iet us figure with you. Wtite or wire at our expense.

Tredc MerL

"Producers of White Pine for Over HaIf a Century"

Saw MiIl and Pond at Westwood, California. I'I/atch for Veneer Factory and Pond in an

California Pine ManufacturerC Start Forest Research

i The California White and Sugar pine Manufacturers, Association has initiated en;progressive departure by lumber manu{4cturers' organizations .hy autho rizing a technical Study .of forestry questions'on behilfrof its me"mbers. The directors :delegated the steps to be. tikin, to a special com: mittee consisting of W. T. Virgin,'Clcrver:Valley Lurnber .Company, F. B. Hutchens, Fruit Growers Supply Company, and Swift'Birry,'Michigan-California Lumtiei C"mirany. Brush disposal, logging methods as they.'affect refoiesta-

WESTERN SASH ANp

tion, and utilization of minor species are among subjects of current interest concerning which differences of opinion are likely to arise from variations in locality and lack of comprehensive investigation.

To dssure impartial and constructive study along lines of advantage to industry and public alike, th:e .o*l*itt.. has eniployed the research department of the Western Forestry and Conservation Association to make a pre: liminary survey and suggest'further ,steps. Norman G. Jacobson, in charge of this department,'.which conducts Imillr investigations for lumber companies.throughout the Pacific Coast, is now in the field visiting varfing pine flpes- and operations and u'ill be joined latir by E. T. Allen, forester in charge for the five-state association. To further assure impartial insight into all problems and to promote their cooperative solution, S. B. Show, the California research authority of the Forest Service, wa5 invited to accompany Jacobson and contribute the Government vlewpolnt.

After receiving the recommendations resulting from this survey, the pine association will determine the nature and extent oJ any more detailed study that appears urgent and practicable, either independently or in-iooperation with other suitable agencies.

EAST BAY HOO.HOO CONCATENATION

OAKLAND HOTEL OAKLAND, CALIF.

Saturday Evening, June 20, 1925.

CONCATENATION AT 8:00 P.M. SHARP

Los Angeles

Phone HUmboldt 2652

Following the Concatenation, there will be a "Session on the Roof" where a Buffet Luncheon will be served and an excellent entertainment given. A big time for everybody. Be there sure. Tickets $1.50 Per Plate.

Committee on Arrangements

Chairman-Milton Hendrickson

Frank Parker Hugh W. Hogan

We

Harry Call Joe Z. Todd

"The Quicfr Shippers"

Ord,er tlu blue print plans and art cut, then adaertise this home in gour local paper.

froop Di-xr lZZa

Wc have just arranged with a competent plete ready to occupy for $4,000.00, and uee

Come to our office, inspect the detailed you all about this exceptional offer.

contractor to build this home for you comdurable, dependable materials throughout. plans, see hand-colored picture, and let ue tell

Your Name

Your Town

Creators of Modern Merchandising Service for Lumbermen.

<-i\rdq

fooNr trwemox

INrrllon Dtrltl. "f .Krrcsml JHO TINd PDiAKTA/T IIM.

B. E. BRYAN ELECTED SECRETARY OF SAN FRANCISCO HARDWOOD CLUB

B. E. Bryan, Secretary of the Strable Hardwood Company, Oakland, has been elected Secretary of the 'San Francisco Hardwood Club, succeeding Felix Richards, who has resigned. Mr. Richards was the recipient of a beautiful Silver Platter from the Club members in appreciation of his past services as Secretary.

W. T.

WHITE

ON EUROPEAN TRIP

W. T. White, President of White Brothers, San Francisco Hardwood Distributors, has left on a EuroDean tour. He will return to San Francisco in the fall. During his absence, C. Harry White, Vice-President and General Manager, will be at the helm of the company's large hardwood operations.

Dry Kiln and Living Room!

Two chambers. widelv difierent in character, yet whenthe kiln operates correctly. the living room benefrts directlv. For it ie the scientific kiln drying oI oak llooring,stock which playe sucn an rmportant part in the ultimate eppearance oI the finished floor oI the living room. Kiln drying as applied toour fl ooring stock is an EXACT SCIENCE. Specimena lrom each truck load ol oak are LABORATORY

tegted while iD the procese oI drying. Our expert deternines and regulates the precise degree ol moisrure content which obt"i.s when stock leaves the kilns. Thus we insure an €t act chemical condition which we koow by long experience to be a pr:eventive against buckli'rg or cupping in the finished

SUf,_E"ffi::Sn

Meaac fu norc theo rcrely oal lloon. It is indcd AMERICA'S FINEST beeuc wery stcp ia production, com.ncing with the selectioa of unilon timber groylh. ir nken with analytiel prcqirion ud minute care. Our evertrowine liar olPERMANENT cusroien i; the belr evidcnce that our painr a; jdiifue.

Alay we quote on lour nqt carload?

SUPERIOR OAK FLOORING COMPANY

Helena, u{rkaasas

Paclfic Caad Rcpt qc^t aalo@

R. A. BROWN,6046 Carlor Ave,. Loa Anceles ,WM. BEEBE,259 Fint Nat'l Bank Bldg., San Francirco

The Function of Plan Books

Too many dealers get the idea that by buying a set of plan books and stowing them away on the shelf somewhere, they have done something that should bring them in a lot of home building business.

Not at all; A plan book is NOT an Aladdin's lamp, that needs only be possessed and rubbed, to bring forth the golden dollars. They must not be considered or used as such.

The plan book is to help you create the DESIRE for a certain home, and furnish an IDEA concerning a home, but the actual SELLING has to be done by the merchant.

The man who gets the most results from plan books is not the man who considers how much the books cost and therefore how much he must get out of them but rather the man who considers what the plans and ideas are actually rvorth to him in modern merchandising; who uses these plans to demonstrate the finished condition of the stock of rnaterial he carries.

BUSWELL LUMBER CO. OPEN SAN FRANCISCO OFFICE

The Buswell Lumber Co. of Portland, Oregon, have opened San Francisco offices located in the First National Bank Building. E. W. Kent, well known Northwest lumberman formerly located at Seattle, will act as manager of the San Francisco office. Walter Buswell of the Portland office was in San Francisco for a few weeks, assisting Mr. Kent in getting their new offices started. The Buswell Lumber Co. specialize in California White and Sugar Pine.

Some Lumber Industry F'i€,ures

The lumber industry consumes about one-third of the wood content annually removed from the forest by industrial or natural processes. It directly employs most of the persons classified as engaged in the forest base industries -about 800,000 out of 1,100,000. The annual out-put of the lumber industries-norv about 35,000,000,000 board feet or enough for three million all-lumber cottages-is valued at about $1,600,000,000; and the manufacturing group adds about as much more.

The total investment in timber and lumber manuJacturing plants is probably $8,000,000,000; which is not very far from 40 per cent of the valuation of the entire American railway systems.

Crude forest products alone pay more than $400,000,000 in annual freight revenue to the railroads. It has been calculated that the wealth they yield supports about one-tenth of the American people. If this be true they are the fundamental industry next to agriculture.

From the standpoint of housing, the lumber industry is supreme. About 80 per cent of the American people live in lumber-built houses or houses in which lumber is an essential structural part. Practically every dwelling house and most of the business edifices contain some lumber. Railways require large quantities of lumber for cars, railway bridges, and other structures, docks, wharves, trestles, platforms, etc., as well as enormous quantities of crossties, poles and piling. Round timbers are indispensable to mining operations. Wood was about the only fuel known to men until 200 years ago and about one-third of all the wood removed from American forests makes fuel. It is an important part of the domestic fuel of a large part of our population.

The pulp and paper industry ranks next to lumber as a forest industry. It employs approximately 150,000 persons and its output is valued at $80O,000,000 annually. More than nine-tenths of all our paper comes from wood pulp. As paper has become one of the indispensable commodities of civilized life it has created a new dependence on the forests. All efforts to find some other practical and adequate source of cellulose have failed, and are likely to continue to fail. When it is considered how essentially paper enters into every general form of knowledge dissemination, instruction and record. it mav be said that our civilization could not be maintained without the uulp that comes from the trees.

Lumber From Ore. and Wash. Has Dry Rot, Says Speaker

Information of rather an unusual nature was absorbed by the members of the Burbank Rotary club at a recent meeti.rg. It consisted of information as to how to prevent dry rot in buildings, and the information was passed along by Ralph Holler, of Meier and Holler, Los Angeles contractors and builders.

The dry rot in lumber is a fungus disease and all of the lumber from Washington and Oregon, according to Mr. Holler, which finds its way to Southern California has been "exposed" to the disease and only needs the proper environment to cause it to develop and cause the timbers in buildings to rot. After it once gets started it operates like a cancer and spreads out over the entire building, causing the timbers to degenerate and fall to pieces. The disease develops only in air-tight places. Hence the cure, or rather the prevention of the development of the disease naturally lies in proper ventilation.

Nobody thinks of treating a Ecreen door carefully. Scores of times every day it's "slarn!" open a1{ s[s1-1he haidert use any part of the house getr.

Hipolito Screen Doors are built to with' stand that usage. The eturdy ttcorhers of strength"-1he selected California Sugar Pine-the special wire cloth held under even tension-dl help the Hipolito Screen Doorr to endure.

Dealers, contractoro, builders all find that Hipolito Screen Doort are rold at a price to meet competition and yet give the bert door money can buY.

--Rough Treatment is the every d.y life of a screen door.

Lumber Merger Made in Sacramento

The largest merger of lumber yards ever attempted on 'the Pacific Coast has been consumrnated at Sacramento with the organization of a $2,000,000 concern, headed by California and eastern capitalists, to take over the Sacramento l,umber company, pioneer local lumber dealers, and the Kewin lumber yards of Modesto.

Formal announcement of the gigantic lumber merger has been made by J. W. S. Butler, diiector of the corpolation, who stated plans of the company call for the amalgamatio_n of a large number of Pacific Coast lumber yards.

Headquarters of the new company, which will be known :as the United Lumber Yards, Incorporated, u,ill be located in Sacramento.

Start With Nine Yards

Included in the gigantic merger are the eight ,yar{s of 'the Kewin Lumber company of Modesto, located through'out the San Joaquin Valley, and the Sacramento Lumber companl, giving the new organization a, nucleus of nine yards to start rvith.

No change in the personnel of the local organization is planned, according to Mr. Butler. Lawrence Chapman, manager and part owner of the Sacramento Lumber company, w_ill rgmain as executive of the concern. J. C. Butler, son.of J. W. S. Butler will be assistant manager.

The company was recently organized undei the laws of Delaware and copies of the articles of incorporation have ,been filed with Frank C. Iordan. secretarv of state.

Directors of the new oiganization are:'J. W. S. Butler,

Sacramento; E. C. Peck, vice president of the United Bank and Trust. Co-mpany, Sacramento; George H. Thompson, Yinneapolis, fo-rmer prominent lumber iran of that City j E. H. Kewin of Modesto, organizer of the Kewin Lumblr yards, and C. B. Hagge, Fullerton.

BURLINGAME BUILDING PERMITS FOR 1925 PASS MILLION MARK

O_n T.hursday, May-21, the issuance of building permits in Burlingame for 1925 passed the mark of .$1,000,000, according to the Burlingame Chamber of Commerce. This is ?l^Tgst _40 per cent of the total for the same period in 1924. This speaks rvell for the rate of growth in Burlingame,-for th-e building permits during the year l9Z4 totaled only $2,500,000. All-p-eninsula citiei are growing propor- tionally, but Burlingame leads with the highestlotal. A table of figures follows:

.

HIS MARK

The Chinese as a race is not given to flattery. A gentleman called at a Chinese laundry for his clothes. On receiving the package he noticed some Chinese marks upon the bundle. Pointing to them he said to the Chinaman:

"My name, I suppose, in Chinese?" ', "No name. Scliption," replied the Chinaman; "say 'Lil ol' man, closs-eyed, no teet'."

**rF

Couldn't Notice It

The faddist, with the boundless enthusiasm of his kind, was haranguing the crowd on the benefits to be derived from a certain system of eating and dieting.

"Friends" he cried, swelling visibly and clapping his chest, "two years ago I was a walking skeleton, a haggard, miserable wreck. What do you suppose brought about this great change in me?"

He paused to see the effect of his words. Then a voice arose from the crowd:

"Wot change?"

{<:&*

The Man Who Didn't Succeed

They sing of the men who build the mills, And girdle the earth with steel; Who fill the hour, and wield the power, That molds the public weal. Honor to them that in honor do The work the world must need. And yet in chief, I hold a brief, For the man who didn't succeed.

His house is small, his table light, His family must endure, The snubs and sneers of the buccaneers, Whose debts fall on the poor. Yet his is a home, and no hotel, His wife, is a wife indeed, There's nothing above, his children's love, To the man who didh't succeed.

Admitting it's true that he did not make The most of his talents ten, He won no pelf nor raised himself, At the cost of his fellow men. His hands are clean, his heart is white. His honor has been his creedNow who are we to say that he Is the man who didn't succeed?

-James Reed.

Pure Food?

Dr. Wiley, when he was making his famous campaign for pure food laws, used to tell the following story:

"Four flies, which had forced their entrance into a pantry, were bent on having a feast.

"One few to the flour barrel and ate heartily, but soon died, for the four was. loaded with plaster of Paris.

"The second perched himself on the sugar can; but he fared no better for the sugar was tinctured with white lead.

"The third decided to sample the syrup, which stood temptingly near; but his legs were soon raised toward the ceiling, for the syrup was colored with aniline dyes.

"The fourth and only surviving one. had been hovering around different receptacles, unable to decided which to choose. But when he saw his three friends lying dead, he was so overcome with grief that he deliberately few to the fly poison, and drank deeply, for he wanted to die. But he is living yet, for the poison was also adulterated."

UNANSWERED PRAYER

"Grandma," said little Olive, "every night before I go to bed I pray to God to make brother Fred a good boy."

"That's fine" said Grandmother.

"But ffe ain't done it yet," remarked Olive. ***

Tree Conundrums

What tree its old age sadly cries? Elder. And from what tall one comes low sighs? Pine. Which bears the mark of a smouldering fire? Ash. And which to chastise yoh takes your sire? Birch. Which one do you carry about in your hand? Palm. And which one tall and slim doth stand? Poplar. Which one bears fruit so golden and round? Orange, And which one hears the sea's deep sound? Beech. Come, tell me, which is a stale joke? Chestnut. And which from a stale acorn awoke? Oak. Which tree is cloth and fuel in one? Cottonwood. And from which does sweet fluid run? Maple.

Ask YourselfAm I keeping myself fit to do the biggest thing possible to me every day?

"Woody" Sells Mountain Cabins

A string of heavy trucks filing up the City-Creek and Mill-Creek roads, each week, into Big Bear and Arrowhead Lake regions, attests to the soundness of the very original and productive innovation instituted by the Woodhead Lumber Company, Los Angeles, in their latest Mountain Cabin Department, just established.

The mountains of Southern California, along with the available level spaces, are being subdivided, hundreds of mountain lovers are looking to the beautiful spots in the above named valleys for their summer homes, and it was with this in mind that J. P. Canfield, in the Architectural Department, and J. M. Chase, Sales Manager for the company, devised the division of their business that has proven highly profitable.

They have developed plans for eight stock models of cabins, all suitable for this region, have determined prices on each model, in various sizes, quoting the prospect an F. O. B. price, at his lot.

The folder that they issued gives all of these prices, gives a complete description of the materials to be used, and gives the approximate shipping weight. All models are well built, the list prices include all necessary materials; shingles, T&G partitions, drain board, wall-boards, sash, doors and all hardware.

The cut at the top is a reproduction of the inside of the folder, showing, in a very attractive manner, the practical use of these cabins.

Mr. Chase has stated that the department has been profitable from the start, and that the company feels well paid for the necessary promotion work.

Introducing

ATTHOUGH you now meet him for the fust time, you have known him fot years by his worksthe uniformity in grades of California IThite Pine and California Sugar Pine, no matter from what associaiion mili your lumber comes.

"Cal" Pine is head of the oftcial inepection force which covers all the dills, directing and insructing the seven ilssoqatron rnspecors, wno, tn ttun lnstruct and check the daily work of a great corps of certified mill graders.

A lifetime of experience-first in the eastand lake sections, and now here in C:lifornia-yearsof gradingandinspection of soft pine lumber-these are the qualificationsthat have made "Cal" Pine what he is-rle gaardiax of tbe grada! "Cal" Pineknows lumber. He spgaks with authoriry in language you u-nderstand. Under his leadership. everv vear the users of more ttr"n a 6iilion 'arid a halffeet of California Pines are assured of a uniformly graded product from all the mills in this Association-r.

Guardian of the Grades

California $7hite and Sugar Pine Manufacruf,ers Association

ese Call Building . San Francisco <-{hopodacm

Start Something

Retailers do not seem to fully realize the great importance of leading:being the''first one-to'install a modeintervice for the constrrirer. As a class, they hesitate, always wanting to wait until $omeone else has tried it out. They overlook the profitablgrpublicity that someone else gets while they are putting on the market what the consumer needs ancl wants. i

After their cornpetitor has made good, then they fall meekly in line and do the same thing; but it then takes them forever to catch up with him. They are always day after day trying to compete with him.

If the retailer would only invest a little of his money for the right kind of advertising copy, the right sort of sales suggestions and the right kind of a plan book, he would always find it a very profitable investment.

When you advertise lumber, it.does your competitor almost as much good as yourself, if there is.any,good done by such advertising at all. But when you adver[ise a partict-rlar design of home or other building, you receive-the full benefit because Mr. Consumer musi deal rvith vou in order to get the plans and specifications. Invesi your money in advertising something yorl have to ofier the consumer rvhich he cannot secure from a competitor.

SACRAMENTO DOUBLES tsUILDING OVER 1924

Building activity in Sacramento for the present year is almost double that of 1924, it has been announced bv Ben S. Cov^ell, city building inspector. Total permits .tp to May Z2,this year represeht $4,158,426, as cbmpared rvith $2,819,156 for the same period last year.

Not the "Lumberjack" Dentist He{ Thoughf

A certain dentist lived in Quebec who charged his , patients not by the amount of work done, but by their capacity to pay.

, One 4"y a crew of lumberjacks came in from up the riverrniith a"boom of logs from the timber region of the North. One'of' the ihen suffered from a toothache and consulted the dentist. After'makiig an extraction the dentist regarded the logger for d moment and then, when the bearded man from the woods commenced to feel for his change, he asked him what he did for a living.

"Oh, I usually work around a mill," was the reply.

"Then your charge will be 50 cents," said the dentist.

The logger hauled from his pocket a huge wad of currency of staggering denominations and commenced to finger the bills. The dentist was amazed.

"I thought you said you worked around a mill," he said, as he rummaged in his cash drawer for change.

"'Well, so I do," said the logger calmly. "I own the mill."

The dentist subsequently learned that the "poor Iogger" that he had treated'for 50 cents was John Rudolphus Booth, one of the richest men in Canada and outstanding lumber magnate of the continent. -Forbes Magazine.

W. R. GHAMBERLI]I & GO.

Stcancrr Dm F. Hralon MrrT Hrnloa Bcrtio Hralor

Sferh. Littlc Rivc Rcdwood Co. Hunbotdt Bry.

PORTLAND

909 Porter Bldg.

E. K.lVood Lumber Co.

N. 'JY. Bank Bldg.

Portland, Ore.

We Specialize in Grayc Harbor OLD GROWTH YFI I 91ry FIR Finish and Vertical Grain Flooring. If you like extra good quality Red Cedar Shingles we can furnish them.

LOS ANGELES l03e Bartlett Bldg.

Fruit Growers Supply Company

Manufacturera of California White and Su$r Pine Lunber Milb at Sruanville and Hilt, CaL

150,(DO,(XX) Fe€t Annud Cepacitv

B. W. ADAMS, Mgr. Salee Dept. Firgt National Bank Bldg. - San Franciaco

A Good Ad:

"So the People May Knory"

THE INDIAIVS

Had Homes That Showed the Lack of Expert Buildittg Service

Living in simple wigwams, and having no one to concult as to how to build better homes, they had to be content with a mere shelter.

You Can Profit by Our Building Sen'ice

If you are going to build a houee, or garage, our arsistance of helpful ruggeations about how to avoid waste, cut cortc and improve aF peatrancer, chould proye very valuable to you. It cocts nothing td come in and talk the matter over.

Direct from the forestr, comer the Lumber in our yardr, inruring you the firrt gradc in whatever you may need.

It alro enables us to quote lower prices, bccaure our colt ie leu than if wc wene to buy from indircct rourGes.

NORTON.PHELPS LUMBER CO.

Retail Yardr: Loc Gatos, Twin Lakes and Aptoe

McKINNON

LUMBER CO. IN NEW OFFICE

The McKinnon Lumber Co., Holister, are now located in their new modern equipped lumber office. The interior of the office is very attractive and finished with hardwood panels and hardwood floors. They also have a very attractive Display Room, where they carry a full line of building plans on display.

Panels

LUMBER MANAGER NAMED

F. D. Butler, formerly of the Loop Lumber Company, San Francisco, has arived in Oroville to become vice-president and general manager of the Swayne Lumber Company, a position made vacant by the death of Warren H. Swayne. Butler is the brother of Mrs. W. H. Swayne.

Doors

MORRlt[ and STURG[0|\ tUMBtR 00.

Portlrnd, Oregon

EXCLUSIVE CALTFORNIA SALES AGENTS FOR

HARBOR PLYWOOD CO.

Hoquiam, Waeh.

Manufecturcrr of "Grayr Harbor" Yellow Fir

Laminatcd Panclr

KNOX & TOOMBS

Hoquian, lf,farh.

Manufacturcrr of Vcrtical Grain Fir Doorr

Can Make Prompt Shipment Straight or Mixed Carr of Panelr and Doors

Alro Fir, Hemlock, Spruce Lumber

\M.\M. WILKINSON

1214 Insurance Exchange Bldg., Lor Angeler, Repreaentative

Your Customers Have Got To Know What You Can Do For Them

You may doubt that it pays the lumber merchant to "advertise," or you may be all'up in the air as to the best manner in which he SHOULD advertise, but one thing is certain, and its truth we must all admit,which isTHAT YOU HAVE GOT TO USE SOME WAYS

KEnocc MBER

CENTRALBLDG.

VAndike 8229

SALES

Kellogg Lumber Co., Fondale, La. Panola [.umber and Mfg. Co., Memphis, Tenn.

OR MEANS FOR TELLING AND SHOWIN'G YOUR PROSPECTIVE CUSTOMERS WHAT YOU CAN DO FOR THEM IN BUILDING LINES.

Isn't that true?

Of course, if you are just a WOOD YARD man, that may not be particularly true. It is just barely possible that every man and woman in your selling territory knows that you operate a lumber yard, and that in case they should ever need any of the materials you carry in stock, they would give you a chance at the business. There is just a chance that that is true. It doesn't happen often, bUt it MIGHT.

But that isn't the sort of lumbermen we are talking ABOUT or talking TO. We are addressing ourselves to LUMBER MERCHANTS all the time; to men who are interested to doing everything they can to furnish their trade building SERVICE, and in birilding their own business through their personal efiorts.

'We are assuming that you are interested in the up-

(Continued on P'age 40)

msfitGElE$wf,Ot[$ALDRS

Sledc Lumbcr Co.

tA Ven Nuyr Bldg. . .......MEtro. GIS

Smith, A. W- Lumbci Co.

327 Bartlctt Bldg. . .MAin ll?0

Sudden & Chrietcaror

Sl0 Bartlctt Bldg. . ..MAin HlO

Tecorne Plening Mill

915 E. 62nd St. ... .......Axri&c lttl

Twohy Lunbcr Co.

221 Kcrclthoff Bldg. ...BRoadwey 0tl3

Union Lumbcr Co.

Bldg. ...TRinity IOU

Gcrmein Lumber Co.

^q04 Tr_aarp^orttion- Bldg. .....BRoadwty Zl2T

Golding Lbr. Co, Frcd

6lX) Central Bldg. . ......TUckcr8l4{

Hamnrond Lbr. Co-

2010 So. A,lamcda St. ... .......HUmbolt t5gl

Hanify Co., J. R.

522 Ccntral Bldg. .......MEtro. lXli3

Hart-Wood Lumbcr Co.

ll23 Pac. Mutual Blds. . .MEtro. 22lz

Hofrman Co., Earl

-- -'107 Mrrrh_ Stro-ng B_ldg. ..TRinity g66Z

Holmcr Eurcka Lbr. Co.

1025 Van Nuyr Bldg. ...VAndikc l?S2

Hooper, S. Co Lumber vo..

611 Central Bldg. . .......MEtro.01&l

Hoovcr, A. L.

7116 Stendard Oil Bldg ..VAndikc ttiil2

Ivcr, L. H., & Co.

^ Jll-V-an Nuyr Blds. ......TRinity ?5gl

C. D. Johncon Lumber Co. 904 A. G. Bartlett Bldg. ..VAndikc 5523

Littlc River Rcdwood Co.

1030 Bartlett Bldg. ....MAin {?&l

Long-Bcll Lumbcr Co. Chamber of Commercc Bldg. ...MErto. SO{S

MecDonald & Harrington

710 Central Bldg. .......VAndiLc 3312

Marwcll & Wilhinron

l2l4 Inrurance Exehange Bldg TUcLcr l,|i|l

Mcanr, J. O.

-l00l-Ccntr-el Blds. ..TUckcr 5{lil6

tvlcycr C, ttodgc

__ qqO Chapmen Bldg. . ....VAndihc,ltl2

Moulding Supply Co.

-- ?E3l E_:poririon Elvd. ........UNivct.ity lgiE2

McCormich & Coo Chu. R.

ll00 Lanc Mortgege Bldg. ....TRitrity b,2,|I

McCullougL Lbr. C6. -

585 Chamber of Commerce Bldg..... .....TRinity 0296

Ncttlcton Lbr. Co.

720 BanL ltrly Blds. .....TRinity ?tgt

Irrcgon .t-br. AgcDCy

_ 9-15 E. 62nd St. .......AXridgc tl71

Pacific Lumber Co.

7ll5 Standard Oil Bldg. ..VAndikc 85tZ

Rcd Rivcr Lunber Co.

_

_$16 A. G. Bertlctt Bldg. ...MEtro. l0t5

Rcdwood Manufacturcn do.

_ 3r8 E. 3rd St. .VAndiLc lt?iZ

Santa Fc Lumbcr Co.

6lll Bartlctt BIds. ........FAbcr 156l

A HANDY DIRECTORY FOR

-__ fqo. Mortgagc B!dg. ,-. ...r.... .TRinity 22t2

Warhington Lumber & Millwork Co.

ItlX Evcrett Placc ...DEhwarc SGtt

Wendling-Nathan Co.

7116 Standard Oil Bldg. .VAndikc ttSitl

Willianr & Coopcr

607 Trurt & Savingr Bldg.. . ....TUcLcr Etlt

Wood, E. Ko Lumber Co.

4701 Santa Fc Avc. ...AXridgc gGtt

HARDWOODS

Americrn Hardwood Co.

_ lgtx) E. lstf, st. ..ltunbolt ltl?

Brown, Rollinr .A,.

-6{NO Carlos Ave. .GRarite 30lz

Cadwalladei cil""i C;"' i;.:

_

coopcr, w. E. Lunb.; C;." 'AXridgc 2l0l

_

Etg E. 59th St.

20:15 E. lsth st. . ...HUrnbolt l3l5

Grippcr, Jcromc C.

756 So._Sprins Sr. .......TRinity 11405

Hammond Lumbcr Co. 2010 So. Alameda St. ........HUmbolt l5gt

Kcllogg Lumber Co. of Cel.

523 Central Bldg. V^A,ndike E229

National tt"ti*-""i- C;.

__. -Gl{ Aliro St. .......MAin l9Z

Nickey t.;"-. il".'

_ 510 Bdwy. Arc_ade Bldg. ..TUcker E6l?

Starton, E. J- & Son

38th and Alaneda St:. ..AXridsc 92ll

\lfertern Hardwood Lumbc Co.

_, 2Ot4 E. rsth st. ... ......HUnbolt 63?l

Weia, George F., & Co. Produce Bldg. .:....:... . BRoadway 2l3g

Wilron, Wm. M-. Lumber Co.

*"iliiiJ

li*'::'i;;;;;;

"'""'rRinitv 6n3n

5720 So. Main St. .AXrtdgc S7Z SASH AND DOORS

American Door Co.

_ 13ZZ Moncta Avc. ....HUmbolt 0gll

Benir & Cowan

.5059 So. Hoovcr ,. .UNivcnity 2l5l

Glarby & Co.

zl?o E.25th St. .HUmbott 00tl?

Hammond Lumber Co. 2010 So. Alameda St. ... .......HUmbolt l59l

Hettcn, T. B, Co.

!600 E. Warhington ... ..Humbolt Sggz

Kocht, Jno. \f,f, & Son

-652 So. Andcreon ... ....ANgelur 16?l

Koll, H. W, & Co.

r-ru"?a1 fr:yf"i". .. ...MEho. 0ir65

6493 Stanford Ave.

P.. i6. - C"e.i- c-";'";i-c".

',1516 So. Maia ....:... .. .AXrid3c !510

Paci6c Door & Sarh Co.

Wcrtcnn SrrL & Door Co.

3216 So. Main .::... .....HUnbolt 7C||

___ 160l E. 25th St. .....HUnbolt 2t52

WLccler-Orgood Co.

l6u E. r6th st. .

SCREENS

Hipolito Company, 2lrt and Alarneda Str. .. .Humbolt 3695

THE BUSY LUMBERMAN

Your Worst Competition

.A speaker at the recent convention, among other things said: "Your WORST competitor is your MOST IGNORANT competitor; the man you do not know is the man that fixes your price. Oh, my friends, if we could only GET AWAY from t\e OLD-FASHIONED IDEA that originated when two cobblers in a given village made shoes for that community, and if you went to one of them you could never go to other, because you would gain the eternal hatred of the man you left. Jealousy ! Trade rivalry ! Wicked cut-throat methods, such as prevailed when two or three carpenters did all the mill work of a village, when there were no mills, when tu,o or three cobblers made all the shoes when there were no shoe factories. But THOSE TIMES ARB IN THE PAST, meo i we cannot live under that sort of thing norv, and the fellorv who is today selfishly nursing the idea that he rvill let these other fellows go to all the trouble and then put his own nose in the trough, and swill himself with your effort is SO SELFISH. SO GREEDY, SO UNWORTHY, that he cannot MAKE a SUCCESS of life, even if he does MAKE money."

JOHN DUDFIELD CONVALESCTNG

John Dudfield, Dudfield Lumber Co., Palo Alto, rvho has been sick for the last two months is reported to be convalescing nicely. During his absence from the office, Joseph Jury is in charge. H. C. Trimble, manager of their office, is looking after the buying.

SEATTLE MEET

Thomas Work, Jr., son of Thomas Work of the Thomas Work Lumber Co., Monterey, was the winner of the high jump at the Intercollegiate Meet recently held at Seattle. He iepresented Stanford at the meet. He will also participati in the National Intercollegiate Meet at Chicago.

MILT CROSS A BAY DISTRICT VISITOR

Milt Cross, Cross Lumber Co., Merced, was a recent San Francisco visitor where he spent several days calling on his lumbermen friends in the Bay District. Milt states the present lumber demand in his section is not any too brisk but that the dealers look forward to good fall demand.

Success is sold in the open market. Any $ood man can buy it who will pay the price.

A satisfiedcustomer not only comes back, but he generally brings a friend with him.

THOMAS WORK, JR. WrNS HrGH JUMP AT

Careful I-oading

P.clrcd evcn and snug to prcvent shucking. Bundlcc arc wirc-bound - rhey do not brealc open. Watcr.proof paper apnons at doors t6 protcct froir moisiurcandilirt. Separatcd by widtttr and grades foc exr,y unloading. OnIy dry, clean, tight carr us€d.

NICHOLS & COX LUMBER, CO.

Grrnd Rrpidr, Michi$n. *fi&'#n, Hardwood Flooring

JU]IIUS G. STIEAD GO.

Why Sell Redwood?

,1 NE of our good dealer frienils in a recent letter jokingly \rt remarked that from his standpoint onc of Redwoodtr big disadvantages is its permanence-its great durebility meker rephcements urmec€ssary. Nothing .short of a cyclonc will destroy Redwood. Fungus does not rot it and worrns and insects leavc it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainte4 it still resists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood. Hc finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to thc U, S. Government Report entitled "Physicd, Mcchanical atd Chemical Properties of Redzlood" there isn't any other wood, either soft or hard, that averages as high on dtrabili$, lach of shrinhage, strergth as a beom or Post, eosc of glueittg, u,orhabilit! and ability to "stay put."

(Continued from Page 36)

building of your town, that you want your trade to have the sort of buildings that best suit their needs, and that you are equipped to supply them with such buildings, building materials, building ideas, building plans, and building assistance. Very well.

But all that worthy.effort on your part isn't going to do you a bit of good, unless the people you are desirous of serving are likewise acquainted with the facts.

No business man buys an adding machine just for the fun of owning one. He buys it for what it will DO for him. The more ways the adding machine man can show the business man for using the machirie to HIS advantage, the more adding machines the business man will buy.

The more ways of using building materials that you can show your trade, the more building materials they will buy. THAT'S what salesmanship IS. Not getting people to exchange their money for your goods, but interesting them in the USE of your goods to such an extent that they PURCHASE.

If people aren't buying from you TODAY in the quantity that they should, it is almost certainly because you failed on YESTERDAY to do sufficient work acquainting them with your ability to SERVE.

The more people you tell about your goods TODAY, the more goods they will buy TOMORROW.

The goods you have {or sale are to YOU just THINGS -just wood, and stone, etc.

But to the OTHER F-ELLO\A' they are something

MORE. They are SHELTER, COMFORT, BEAUTY, SATISFACTION, LUXURY, PROTECTION.

Stop thinking of your STOCK as such.

See in every board and plank and shingle a HOME for a family; a restful porch for the tired wife; a shelter for animals; a cover for crops; THEN OPEN THE EYES OF YOUR TRADE TO THIS VISION BY HELPING THEM TO SEE IT ALSO.

It doesn't make the slightest difference in the world HOW you do it, IF you do it. That's the only problem.

Your customer, who is your neighbor, wants to know at all times, WHAT YOU CAN DO FOR HIM in your own line of business. He will gratefully acknowledge your assistance, if you help him.

So it is your business to stop thinking that -vour place is to "supply the demand" for building materiats. That's a wood yard man's job.

Your duty is to ENERGIZE YOUR BUSINESS FOR YOUR TRADE'S SAKE.

JIM McDONALD RETURNS FROM NORTHWEST TRIP

Jim McDonald, McDonald Lumber Co., San Francisco, has returned from a two weeks' business trip to Portland and the Columbia River, where he was calling on the lumber mills. He states that building operations in the Northwest are active, and in the Portland District, found the mills there were having a very large local demand for lumber.

Your Friend the Local Newspaper

How would you like to go into the home of every wag.e €arner in your Lommunity,-Mr. Lumber Merchant, aqd^talk aii..tfy with him in his most p{yirte moments about YOUR business. YOUR stocks, YOUR service, YOUR prices, YOUR special proposition to HIM?

FINE? Weli, go and do it,-THROUGH YOUR FRIEND, THE LOCAL NEWSPAPER!

You are prone to think altogether too lightly of the opportunity which the columns of your local paper-always oDen to you at a reasonable rate per inch-extends to yqu' 'Th" ai.t.se lumber merchant looks upon the advertisinE spa& in *his paper as a costly commodity which he has to-w6rry his head about filling with attractive looking type' Not so. A case of bad Perspective.

The average dealer who entertains this.opinio.-n:. can sit down man tdman with one of his prospective building customers, and make a splendid presentation of his case to this man.

MAKE THE SAME PRESENTATION IN THE COLUMNS OF YOUR PAPER.

Don't worry about type. Tell your story, as t!ough you were giving it.to Mr' Consumer's private ear. You know what your equrpment and your ser-vice is. YOU have a building proposition that wouid be interesting to many men and women in your community. Put it into type, and give your uncortscious, passive prbspects, something to think about in the building line.

Your local newspaper is one of your very best friends, one of your strongest assets. Treat him as such.

USE HIM

THE PRICE OF A SUCCESSFUL VACATION

Vacation time is at hand ! Soon you will be laying aside the cares of the office or the home and taking to the hills. The old outing suit will be unpacked and hung up to air, camp outfit, ro'd and gun will be-gone over -and put in repair. and the family "Lizzie" or "Rolls-Rough" will be well greased and the brakes tightened' All aboard for the mountains !

May you have a happy vacation! 89! don't-{orget that the friendly forests which supply you with delightful camping places, cool shade, good health and sport, expect yotl to bJtheir friend and protector, too. The price of a successful vacation is not the number of beautiful spots you visit in a summer, the trout you catch, or the rosy cheeks and good appetite you bring home. The real price is eternal iieitanie with fire,-camp fires, burning matches and to6acco,-so that those who follow you may also be able to enjoy the beauties of the mountains unmarred by clevastating flames.

LYMAN H. TAFT, JR., ON TRIP TO HUMBOLDT COUNTY

Lyman H. Taft, Jr., Hammond Lumber Co., Lgt 4q- *elei, stopped off in San Francisco recently to visit with iome of his lumbermen friends. He was on his way to Samoa to inspect the Redwood mill of the Hammond Lumber Co. He lvill return to Los Angeles about the middle of the month.

C. H. GRIFFIN ON SICK LIST

C. H. (Chuck) Griffin, of the Homer T. Hayward Lum-ber Co., Santa Cruz, has been confined to his home with an injured knee. He is reported to be convalescing nicely and hopes to be back on the job again soon. "Chuck" is General Manager of the several Homer T. Hayward Lumber Co. yards, in Northern California.

BRADTEY BRAND HARDWO.0DS

Scientific liiln drnng preserves within our products naturete sturdy and beautiful qualities, while

Modern machinery and *illed human effort iustifiee our 3logan

"If lt's Bradley's lt's Better" TRY

OAK'FLOORING

GI.'M FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

US FOR

AROMA,TIQUE CEDAR

LIMNG

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM FURNITURE STOCK

Furniture Stock in Setc CUT TO SIZE Ready to Assemble

Flat Surfacec Hsrdwood Trim Suded

BRADTEYTUMBER C().

WARREN OF ARI(ANSAS

ARKANSAS

C. M. CXarl$ Reprcrcntrd'vc ta ArgCc.

Chicago Lumber C,o. of Wuh. Saa Fnncbo

Buildings in Southern California, Using "Hipolito" Screens

Hipolito Company Has Efficient Organization

There are a great many business executives who look at other businesses, usually gigantic concerns, and marvel at the efficiency of operation, but knowingly shake their heads, firmly convinced that such methods are not applicable to their own businesses.

To many the'idea of correlating the utmost efficiency in operation with ihe manufacture of window screens and sc.reen doors wortld appear more as a dream than a reality. Yet L. M. Rosenberg and H. L. Rosenberg, executives of the Hipolito Company, have done this very thing.

This company manufactures window screens and screen doors with a minimum of handling and accomplishes this by using the latest and best woodworking machinery obtainable, much of which is specially designed. Likewise the product is scientifically routed through the plant, making operations follow in logical sequence.

When one views the Hipolito Company's plant the lumber is seen entering at one end and at the other a constant stream of completed window screens emerges-upwards of 1500 window screens being their daily capacity.

In the manufacture of rvindow screens the Hipolito Company exercises great care in maintaining the high quality of their product, Only air cured California Sugar Pine is used because experience proves this to be the best lumber for the purpose where non-rvarping and non-shrinking is desirable.

Upon enterting the plant the lumber is first cttt to size and is passed along to the "sticker" where it is run through. Next it passes to the mortising machines ancl is finalll' assembled.

are thoroughly sanded and ready for ing the factory.

before leav-

It is apparent that such care in handling results in two marked advantages:-First, exceptional economy in manu-. facture, and second, the maintenance of a high and uniform quality.

Hipolito window screens and screen doors have become so favorably known that the company now has the distinction of being the largest manufacturers of window screens and screen doors in all Southern California.

Hipolito window screens are being used on many large public institutional and school buildings, as well as on private homes of palatial character. The wonderful thing, however, is that the economies of manufacture have made Hipolito window screens and doors available for sm'all homes where price must be considered.

The Los Angeles Investment. Company is one of the large users of Hipolito products, and every home which this concern has built in Fairview Heights is equipped rvith Hipolito window screens and screen doors.

With service in mind the Hipolito Company has developed the idea of stock sizes of rvindow screens and doors to a point rvhere they are constantly able to make prompt'

Hipolito rvindow screens are unique in the efficient manner in which they are assembled. The corners of the window screens are scientifically mortised and have become widely known to the tracle as "Hipolito Cor'ners of Strength." The double galvanized screen rvire cloth is applied under even tensiou and is not tacked, but rolled into grooves under the flush moulding. All Hipolito windorv screens and screen doors mllst pass 5 inspections and

shipments of all stock sizes. The maintenance of a large stock eliminates the delays so common in rvaiting for winclo'rv screens to be macle. It also enables the retail lumberman to carry a stock and furnish his trade sizes that rvill fit *.ithout being rvorked over to size.

The Hipolito Company is an example of what efficiency rvill do for a business and the gror,vth of the company bears out the philosophy of the essayist and poet rvho r,vrote of the,world making a beaten path to the door of the man who made a better motlse trap-but the officials of the Hipolito Company realize that truthful advertising, well planned, not only paves the path after it is made, but bring5 the path all the sooner, and then keeps the world coming.

H. L. Rosenbag

L. M. Rosenberg

It Isn't Your Town-It's You!

If there is one idea that THE CALIFORNIA LUMBER MERCHANT likes to harp upon, it is that which says that a town is a reflection of its citizenship, and that when they say that a town is "dead," they are simply declaring that the business men of that town lack nothing but decent burial. It is a thought that should be pounded into the heads of the business men everywhere. Houses. store buildings, churches, theatres, etc., -don't make a town. It's the MEN of the town that ARE the town. If the town is dead, it's its business men that are in that condition. Pound that thought eternally home, and the merchant will be slow to say, "My town is dead." He doesn't like to feel that he is declaring himself ready for embalming.

YOUR BUSINESS OUR PERSONAL CONCERN

WLLIAMS & COOPER

607 Trut & Savings Bldg.

LOS ANGELES, CAL

TUckcr 59lE

FROM RELIABLE MILLS ONLY

Cargo and Rail Shipmentr

.FOR 28 YEARS IN LUMBER AND LOS ANGELES''

Ilemember this. When you see a big rock rolling ponderously up a steep hill, you know without going back of it to look, that there is some force behind that rock'that is pushing to beat the band; and when .you see a town that is going forward steadily and surely,, gvercomipg the obstacles that all growing communities hdve to encounte4 riding down its little, old-time, .good-enough-for-father-and-goodenough-for-me obstructionists, you will know withorit the question of a doubt that good men and true are behind that movement, and .that they have their shoulders to the job. There may be exceptioni to the rule-and if so they only serve to prove the rule-but the fact is that towns and cities are only what their citizens make them, and in such matters, "Citizens" means "business men."

AGENTS

/l'bctdcclr Lunbcr a SLh|ilG Co., AboralG€n. Tyrrh. Amcrlcr[ iltll Oo., Aberdoon, .wash. lloquhn LunDcr e lhln-lG Co, Eoqulam, Werb. PnrI|Gr tlll Co- Prosper, Ore. ItrlrrroDd Lunbcr Oo., Raymonal, Wash. Cohnbl. Eor & Lrnbar Co, South Bend., Waib. Enlbcrt iltU Oo- Aberaleen, Wagh. l,cw|r Mllh & Tlmbcr Ce.. South Bend. Wa8h.

A. I/Gwlr tlhgilc Oo., South B6nal, Tralh.

You say, "That town has great possibilities," and it is all bosh. Human possibilities are man-made; nothing else. They say, "You can't make a silk purse out of a sow's ear," but the truth is that a skillful man can make a purse out of sow's ear that has a silk purse skinned to death. It isn't so much what you have, as what you think you have, AND WHAT

YOU- MAKE OTHERS THINIi YOU HAVE.

Half a loaf to a wise man is worth more than a whole bakerv to the man who does not realize the value of his possessioni.

You say "My town is dead," and you immediately contribute liberallv toward its burial ceremonies. Your town is what you and your other townspeople think it is. Reverse your attitude. Instead of thinking it's dead-think it's alive, and you will immediately begin to contribute toward its enlivenment. Say it's alive, and get others to saying it. They will soon be believing it, and when they begin to believe it, it rvill become a fact.

Remember, IT ISN'T YOUR TOWN-IT'S YOU. Make your town what you would like to see it.

W. H. PFALLIN LOOKS OVER SOUTHERN CALIFORNIA MARKET

W. H. Pfallin, owner and manager of the Progress Lumber Co.. was a recent Southern California visitor, where he spent several days looking oyer lumber conditions in the Southern California district and calling on several of his lumbermen friends. He also took a few days to visit several of the popular summer resorts in the Southland.

CLYDE OSBORNE VISITS SAN FRANCISCO

Clyde Osborne, St. Helens, Oregon, Manager of the St. Helens Creosoting Plant, was a recent visitor at the San Francisco Offices of Chas. R. McCormick & Co. where he conferred with Chas. R. IlfcCormick, President of the St. H.elels Creosoting Co. Mr. Osborne was in the Bay Distrrct tor a week.

EarI Minton Sells Complete Home

Lurnbcrncntr Scrvicc Arocirtioa, {lX Fry Building, Lor Angclcr, Celifornia

Gcntlcmcn:

Mountain Vicw, Californir, Mry 15, 1925

tfVc t[ink your Mr. Dcrnicr will bc intcrcrtcd in advcrtiring _w_hich wc--ere cerrying on now with your new plan rcrvicc. Would alio ruigcrt thet you rhow thir to thc "Celifornia Lumbcr Mcrchent."

Wc bclicv!-thet thc icvclopmcnt of en cxclurivc rcridcncc tract with artirtic ruoderetc priccd homcr ir e -rtcp in rdrsncc in thc ncrchendiring of honcr-. Wc do not .ec ray logical rcl.on lvhy a fi-rm _equippcd u_wc lrc-' to rcll rll-thc netcriel in r homc, including thc-plumbing and hcating, arc not thJlogical p:ople to rcll thc homc. Fron_thc prorpcctivc homc owncrtr rtandpoint, hc iomcr-to ur, rlclcctr hir toiand hir plen, end wc atiend to thc cntirc burincr of financing, brrildingr- rnd turn thc job ovcr to him cornplctcr' including thc hwn. l\fc rrc finding that th-ir ryrtcm of rclling homer_ complctc ir worhing vcry utiriactority. In handlini thc cerpcnt-r worL, wc cnploy our cei;cntcr fricndr eithcr by dey work or undcr tub-contnct for thc lrbor, end find that it kccpr cverybody h.ppy. \lfi.h yo.t would rcfcr- thir lclter io Mr. -Dcrnicr for hir criticirm, if he would catG to looL it ovcr.

Sinccrcly yourr, Hcrc ie thc Ad rcfcrrcd to

THE MINTON COMPANY,

By E. D. Minton

fpoNr.firvlrtor.l

A Wonderful Little Home

of irresistible charm and moderate cost, in the quaint English style now becoming so popular

$675.00 Down

Buys this cottage, including garage and cement basement, on a 50-foot lot in Palmita Park, all complete in every detail, including lawn, sidewalks, driveway, shades, linoleum, 6xtures, in fact, all ready to live in. Balance of total price of $4,500.00 can be arranged small monthly payments. We invite you, whether you are going to build or not, to ball at our office and look over a beautiful new plan book of these distinctive English homes. All of them are unusually artistic and the floor plans are attractive and practicar'

Inrruop. Drrxl

Advertising SERVICE,

Here ir how Curtir Cutter, of tte Cutter Mill & tumbcr Company, Sacramento, attractr the prorpective home ownerr of |ir clty.

Thir page advertirement appeared in the 1925 HOME BUILDERS BLUE BOOK, publirhcd at Sacrarnento.

Cutter Cut Lumber

You often go on a job and as you walk about looking at the new buildings, /ou-'see:isiirall pieces of lumber lying about with "Cutter Cut Lumber" stamped on them.

When you see this, you can feel confident that the lumber being used is the best that can be bought for the purpose. If you see a beautiful front dobr, you will know it to be made of proper material and in such a way as to stand the wind, rain and sun on one side and the heat of the furnace on the other without warping or cracking.

Again, this house was probably being built from a set of our plans.

Stop and think for a minutc before you start this home; you arc going to spend thousands of dollars to buy and asscmble a lot of building material. How is it -going to look? How is thc arrangement of thc rooms going to please you? You ccrtainly must realizc thc importince of a good sct of plans. Go to an architcct or come to our officc and lct us hclp you decidc what you want and how it will look. Wouliin't you fccl finc if-you spcnt all af that money you hive save<i for a home and whcri it was all over, you had somcthing that looked just like a house and had just rooms in it, whcn you could havc had a hornc that was ,so plcasing to thc eyc that no one could cvcr pass it by without a second look? Thc foor plan so well arranged that dozens of stcps a day wcre saved Mrs. Housewifc and all so cozy and cute insidc that when you come home in thc evening, it's a real home that wcars wcll and gives satisfaction.

We have ovcr 5fl) plans and two mcn,to hdp you,.all for the sake of bcttcr homcs and that we'rnay Ec-allowed to figurc your lumber and mill listg, so don't forgct us.

NOTICE TO LOS ANGELES HOO HOO

The Los Angeles Hoo Hoo Club will suspend the weekly luncheons for seven weeks, during the summer. This decision was made at the May 28th meeting, when a vote was taken to suspend the June 4th meeting, during Shrine Week, and to hold the weekly meetings until and including June 25th, and then to close until August 20th, when the Thursday luncheons will again start.

FREDERICK WHITTON ADDRESSES HOO-HOO CLUB NO.9

Frederick Whitton was the speaker of the day at the regular meeting of Hoo Club No. 9 on Thursday, May 28 at the Palace Hotel. Mr. Whitton, who is a very able speaker, had for his subject the League of Nations and the Worl,tl Court. Mr. Whitton's talk was very instructive and was very much enjoyed by the large number of members present.

R. A. Hiscox was called on to "pinch hit" for Ted Lerch, who was to be the Chairman of the Day, but owing to a hurried business trip to Los Angeles, he was unable to be present. The Golden Gate Trio sang several selections and made a big hit with the crowd.

J. E. Martin, Chairman of the Dance Committee, announced that the Club Dance would be held at the Palace Hotel on Saturday evening, June 27. Fred Roth, Chairman of the Picnic Committee, reported that the picnic would be held sometime during the month of August at Del Kendall. Joe Fifer, Albion Lumber Co., was the winner of the Attendance Prize, a wonderful Fountain Pen, donated by Homer Maris. President Rod Hendrickson made the announcement that the Oakland Hoo-Hoo were going to stage a large Concatenation on Saturday evening, June 20'

William B. Jacoby, American Wood Working Machinery Co., will act as Chairman of the Day at the June 11 meeting. The second meeting in June, will be in charge of Fred Holmes. Holmes Eureka Lumber Co.

LOS ANGELES HOO HOO ARE GOOD GUESSERS

Walter Best, of the Southern California Hardwood Manufacturing Company, I os Angeles, provided a v!!Y Pl_e_asant hour-for the members of the Los Angeles Hoo Hoo Club, on May 28th, when he acted as chairman.

Walter is one of the most popular members of the Los Angeles group, is known by practically everyone in Southern- California, having been connected with his company for over twenty years, but it has taken the officers of the Club nearly a year to induce the modest, r'etiring gentleman to assume the chair for once. He did himself proud.

A questionnaire u'as passed around, a list of puzzling looking names, with instructions to fill in the name of a tree, at each line, corresponding in characteristics to the descriptive name on the corresponding line. A valuable prize was offered, and ten minutes was allowed on the fourteen names.

Dave \Moodhead won, with ten correct answers. The prize was a beautiful gold pencil.

Here is the list, you might try solving it before reading

(Continued on Page 50.)

EruELf{EST0llE WNLilUT VENEERS

A famous brand is Louisville Blue Limestone Walnut. These veneers have all of the characteristice of Walnut with an added color-a gray that makes it highly desirable now that the gray finishes are so popular.

The logs from which these veneera are cut come from Kentucky, where Nature and her forces, the minerals, the salt, and the limestone have aged the gray into the wood. It is impossible for artificial processes, the bleaches and staing to produce results that it has taken nature centuries to accomplish.

Louisville's well known "one organization from tree to frnished panel" aasureg you of a well manufactured product prop' erly dried. BIue Limestone Walnut may be obtained in Half Round, Slice Cut, Butts (all of which are eampled full size) or in Louisville Plywood, Good To The Core.

Write for Samples.

TRA'OE MANi

What Proper Bryirg Connections

Mean to the Lurnber Dealer

HE retail lumber dealer who has I gained the confidence and steady patronage of the local lumber buyers ha-s more to his business methods than clever salesmanship.

Clever salesmanship has landed many a first order but it tak-es more than "first orders" to keep a business going along profitably.

' The retailer who holds his customers y€tr after year does it by taking uniformrly good care of their requirements. By :giving them prompt service on the types iand kinds of lumber they want and have ,been accustomed to using, with a good i

measure of fair treatment and square dealing thrown in.

It isn't at all strange that retailers who operate on this basis expect as much from their buying connections as they give to their own contractor and

ter customers.

These dealers long ago discovered the value of being rated as a good customer b-y u few responsible mills. That is why they are not half so much interested in tttransit carstt and "cheap pricestt as tF"y are in the concern that can supply them at the right time with uniform, Jale. able lumber.

A view of part of the operarions of the Bonners Ferry Lumber Company, Bonners Ferry, Idaho. One end of the seasoning yard ia in the background. The planing mill, where the BonI

nets Fe,rrystock receives thatfamouc satiny Gntah, is in the fore. ground. The covered loading shed is also ehown. In the clrcle insert ie a cloeeup of a few fine pieces of Pondosa pine f,nleh.

\I fEYERHAEUSBR men are aware Y V of the obligations they owe to those dealers who look to'Weyerhaeuser Mills as one of their major sources of lumber supply. As eviddnce of this is the insistence by 'Weyerhaeuser officials on uniformity, high quality of manufacture, promptness in all transactions.

The debler who buys Weyerhaeuser lumber is entitled to receiv e 100% saleable stock. Every man in this organization knows that it is his business to see that these policies are carried o[t.

The W'eyerhaeuser salesman puts you in personal contact with this lumber service. He has the whole hearted backing of 15 mills cutting 15 species and shipping from 17 enormous sto.Cks. He is the personal representative of Weyerhaeuser officials and he takes pride in the fact that his mills will back him and his customers to the limit.

FIe isn't picked merely because he can sell, but because he knows the lumber business-because he is qualified to help you.

If you want to hnoa what this service

means try out your localWeyefhaeuser man with an order the next time he calls.

WEYERHAEUSERSALES CO.

Distributors of WEYERHAEUSER FOREST PRODUCTS

General Offices: SPOKAN4 $TASHINGTON

Branch Offces ST.PAUL CHICAGO BALTIMORE NEW YORK 2694 University Ave. 2O8 S. ta Sdle St. 812 Lexington Bldg. 22oBtoadway

The Weyerhae*ser Sal* Company is the combined selling otganQatiott of the fuIloe.itrg Weyethaeuset Mills and Disttibuting Plants

AT the Emmett plant of the fI Boise Payette Lumber Company you will find many reasons for the fame and excellence of Boise Payette stock. Four substantial reasons are shown above.

From left to right John Atkins, Yard Superintendent; E. H. Barton, Plant Manager; H. Inman, Green Yard Foreman; Richard Johnson, Dry Yard Foreman.

All of these men are experienced, practical lumbermen-the type of men who are satisfied with theirwork onlywhen it is well done.

Below is shown an alley in the "Skyscraper" seasonin€ yard at the Emmett plant. They take great pride at this plant in the seasoning of their lumber, knowind as theydo that proper seasoning is a vital necessity if a good product is desired.

GEORGE G" CORNITIUS HARDWOOD LUMBER

/.ncricrn Banlc Building, San Francieco Tclephonc Gerficld 129

Chickarew Brand Oak Flooring Elliott Bay Fir Panclr

Only c:clurivc wholcrale Hardwood conccrn on Pacific Coact

R. C. WITBECK WHOLESALE

Southcrn-HARD WOODS-Northora Brucc Ork Flooring

Maplc Flooring

l2l)9 Firrt National Bank BIdg. Tclcphonc Suttcr 2634

FOR SALE

(Continued from Page 47) the correct answers. Walter would like to hear from any lumbermen who can correctly name the fourteen trees.

1. Neatest-Spruce.

2. Sweetest-Sugar Pine.

3. Stickiest-Gum.

4. Nuttiest-Walnut.

5. Warmest-Fir.

6. Hottest-Ash.

7- Slickest-Elm.

8. Cruelest-Hickory.

9. Sandiest-Beech.

10. Fishiest-Basswood.

I

l. Darkest-Ebony.

12.

13.

14. Largest-Redwood.

Fr.ed Golding won the attendance pri4e, another gold P,encjl, and then a professional car manipuiator entertained the boys with some mystifying tricks.

Spoor Invites Hoo Hoo to Spokane Concatenated Order of Hoo Hoo

508 Sherwood Building

Hoo-Hoo Club, presidents. Spokane' June 2nd' 1925'

Dear Brother Hoo-Hoo:-

"Spokane Hoo Hoo are having a lot of fun and are getting closer together than threl in a bed because of the work they are doing for the Annual. This leads to the announcement that it is still anybody's privi- lege next year to entertain the Annual -as up to now no City has been assigned this privitege.

J. O. ELMER

HARDWOOD LUMBER

Gcnuiac Mahogny

Veueerr-Flooring-Paneb

l2ll0 Firrt Netionrl Bank Building

Telcphonc: Suttcr ll|9'll :: San Frencirco

W. M. BEEBE

25t FIRST NATIONAL BANK BLDG. SOUTHERN HARDWOODS-VENEER,S

Supcrior OeL Flooring, 'Amoricr'r Fincrt" Scad mc your inquiricr end ordctr

Tclcphonc Douglu 9ll?

McDONALD LUMBER CO.

Firrt Netionel BenL Buildia3 Sen Frencirco

and Sugar Pinc P. O. Ccder Rcdwood

Tclcphonc Garficld 36

Douglu Fir Sprucc

"Your City wants it and the best way to get it is to bring a delegation to the 34th Annual in Spokane in September and boost for it. fnduce other Clubs, who will wave in your favor, to bring their delegates and whoop for you, and so sell the other fellows on your Town as a Convention City. You-can't get it unless you go after it for there is goinf to be more keen rivalry to secure it this year than there was last.

"Now, let me say that this Annual is going to be unique in that you, our guests, will have an oppor- tunity, amid most comfortable surroundings, to visit and inspect the big Pine Operations in this vicinity, meet the operators, and when it is all over, which will be Thursday, Sept. 17th, you can board the train at night for the Coast, be there in the morning and find the Lumbermen there just as keen to show you the place to which you are gradually to come for your lumber supplies, as we will have been in showing you our Pine products. Believe me these Coast fellows are some entertainers, they are going to tell you from the Spokane rostrum that, 'You ain't seen nothing yet,' u{hich, of course, we will not agree to. But thlir invitation to 'Come and See' should not be turned down. You will always be glad you came to Spokane and went on to the Coast."

Fraternally yours,

D. S. Spoor, Chairman Publicity Committee.

"We have enjoyed THE CALIFORNIA LUMBER MERCHANT very much and have received mtich valuable information from its columns."

Jos P. Siegel, Sones Lumber Company, Calexico.

Palest-White ?ine.

Hardest-Lignum Vitae.

White

Simonds Co. Broadcasting

Augmenting the publicity program through the medium of trade journals and other publications, the Simonds Saw and Steel Company, "The Saw Makers," are now on the air.

According to an announcenient just made from the,rFitt[rburg, Mass., executive offices, a prog{am of orchestra 4usfu. and shorl talks by prominent forebtry officials is b,eing, given on Tuesday and Friday bvenings from Radio Station KTCL, located in Seattle, Wash., f.rom 7 to 8 o'clock. One of the best orchestras on the Pacific Coast plays during the "Simonds Hour." Ten minute talks will be eiven by W. G. Weigle, Supervisor of the Snoqualmie Natioinal Foig:,s,t; George C. Joy, Supervisor of Forestry for the State of Washington, and others.

KTCL is a very powerful station, and can be heard from Seattle to points far east on the Atlantic Coast, as far north as Alaska and south to Mexico.

The Simonds Saw and Steel Company believes this radiocast_ will be appreciated by men in th'i various camps and lumbering operations in the Pacific Coast section.

OWEN.QREGON LUMBER COMPANY- BUY FM

DRY KILIIS i'

Five of Moore'slRevbrsible, Internal Fan Kilns have riust been- orderej! by the Otven-Oregon Lumtier Company at Medford. The buildings are now being construcled -and the new kilns will be ready for operati,on shorfly. Each kiln will be equipped with iutomatic humidity coitrol and will be modern in every particular.

This pla-nt has had five kilns in operation for some time, and two of them are of the Moore system. The additional five kilns now under construction will make a total of ten rooms.

They Make You Fit!

Climb through the timber-wade through the brush. you're dressed right, in Filson Laced Breeches of waterproofed khaki, with double front and seat. No loose pants-legs to flap and snag. Snappy in cut and well tailored. They're wind-proof, comfortabte, good looking. We know you'll like them I Give your waist measure.

c. c. FILSON CO.

llXf5-7 Firrt Avc. Scettlc, Werb.

MORELAND EXPORTS TO HAWAIIAN ISLANDS

Recently a shipment of Moreland trucks was made to Honolulu for the sanitary department for the Island of Oahu.

'. Other trucks equipped with six cylinder engines were delivered to the Island of Maui, for carryins Un-ited States mail. Sid cylinder engines were rspecifredfor speed and power..'; :

It is gratifying to Californians to see a Southern fornia product holding its own in foreign countries, cially.countries bordeiing the Pacific, ii.competition all other makes of tfucks.

Caliespewith

.Pe.ople do not-seem to realize the extent of manufacturing which is carried on in California. Recently visitors frori Hawaii visited the Moreland plant at BurbanL and expressed th.eir great surprise at the local manufacturigg facilities. They never before saw foundries'equipped wi-th electric furnaces for.fhe production of steel castiirgs. Another part which greatly interisted them was the transmrsslon manu- facturing and gear heat-treating department. If more Cali- tgmia'manufactufers would acquaint users in this as well ds in other states with the goodl produced here, California madegoods would increase at an even more rapid rate than hitherto. , i, jr.

it I , \i ':

LEADS IN CONSUMPTION OF PLASTER LATH

Lqadership. in the a1t]gal consumption of gypsum-cen-

the manufacturers of the product. During.the p.as! year i total of approximat"ti SOlOOOpo6 square teet ot the product was utilized in Southern Cali_ fguare of util Cali-

":q-_..o:.ry- rrr Lrrc drtrlual consumptron oI gypsum tered plaster lath is rapidly being assumed by Los An and Southern Californla. according to the rinotf of ( Lrrcq prasf,er laf,n raptoly berng by Los Angeles California, to the report of d. O Goerz, member of the General Corimittee of Flaster Board Industries, representing product. fornia.

Sones Lumber Company Condudt Novel Contest

A Prize Essay Contest, for the best papeis submitted by Grammpr and- !{jSh ,Sghool s!u.dept.9 of Calexico, "The v I @rrllu4r Advantages.of Homi Ownership,'l won a great amount of favorabie'publicitv recently for the Sones Lumber Co.m- favorabie-'pubiicity fof Lumber 'Co.mpany.

on "The

- The contest was widely heralded in the Calexico newspapers, offerinp'tivo siits i,f'casti pnriles foi'the best papers, one group irr the grammar grades of the schools and'the 'other class open only to high school students.

' Hundreds of papers were submitted. 'The' judges were appointed by Mr. J. P. Siegel; manager of the Sones Lumbei Company, and-the papdrs were judged from all angles; woiding, oiiginality, penmanship, etc. The first prize in 'edch class was $25.00, second $15.00, third $7.50 and five prizes of $2.50 each.

The first prize winner was Bernice Rogers, a fifteen'year old high schgol girl, and the pape-r.is given herewith. 'trt is ,ieally a very'rernarkable piece of work.

; ' ADVANTAGES OF HOME OWNERSHIP

In 3tudling the advantagcs of home ownership there are several vievpoints'to'be consideied; the advantages to,the individual, 'to .the family, to: the commnnity, to the.statc, and !o the nation. ;. ,. The advantages to the-individual and the family' may.be coriyenientl*.:condidered together, .ai they are,so inter--related as to bc almost inselarable. In acquiring hii own home the individual be-

cFpd

B,r"irre"""Fru U.L" eri# What a pity, say some. But, after all, isn't'it a fact that period*fibf re-adjtibtment such as that from which Southern California business is now emerging are worth while? I

In times like the present, moral stamina, business ability, financial worth, goodwill-all phases of a growing concern are put to the supreme test. And that is good-especially for those to whom business is more than a mere scramble for dollars.

That the Weaver Roof Company forges ahead, booms and slumps regardlp"q; i" a' fact well known to everyone in the We You ftnou.

Weaver Roof Company

L. \teaver

Sylvartcr

Telophonc BRqdwey 07El - 2& Eatt tth Strst Lor .Angcler, California

S. P. MILLING COMPANY ADDING TWO YARDS

The Southern Pacific Milling Company, San Francisc,o, is adding two more yards to their string, one at Pismo Beach and the other at Gonzales.

This will make sixteen yards operated by this company. They are now established at Santa Marareta, King City, San Lucas, San Ardo, Bradley, Paso Robles, Lompoc, Santa Maria, Soledad, San Luis Obispo, Templeton, Oceano, San Miguel, and Guadalupe, and the two new yards, at Gonzales and Pismo Beach.

Mr. Timothy Hopkins is President of the S. P. Milling Company, Mr. M. M. Gragg, Vice President and General Manager, W. H. Dollon, Secretary, and J. H. Kirk, Superintendent of yards.

SAN FERNANDO DEALERS MEEII

The llst meeting of the San Fernando Valley Lumbermen's Club was held at San Fernando on the night of May 20th, with Mr. H. C. Clampitt in charge.

A number of matters discussed by the one hundred iir attendance, with a general note of good feeling and prosperity being sounded all through the meeting.

ENTERTAIN BURGLARS

The offices of the American Lumber Company, Los Angeles,-were entcred by burglars recently.

A. L. Crowe, menager of the company reported the attempt to the sherifi's -office, stating that'notfring had been taken.

SAW SERVICE STATIONS

Sawmills, planing mills and woodworking factories havt seen a new service develop. Saw service stations are being established for the accommodation of users of saws anE Planer Knives. In these stations all kinds.of expert repair work is done and sar\rs are put in tip-top shapt for best cutting results. This special setvice is oiiered ln addition to quicker deliveries which can be made on new saws and planer knives carried in stock. The question of deliveries is often a most important one if mlll delays are to be avoided.

lflNmsnfnru{&fn GmiohrcAmmrm LOS ANGETES 8lO Loc'r Statc Building MAia 5620{21

The Simonds Saw and Steel Company was the first of thc large companies to recognize this demind for an improved and extended service and they promptly establishdd and havt now in full working order thirte-n -up-to-date servlce stations and repair shops. Thqy are located in the following cities: Boston, Mass.; rfr-g. cities:_Foston, M1ss.; New York City, Detroit, Mich.; Chicago, Ill.;- Memphis,- Tenn.;_New Orleans, La.; San

rrrB crrrcs: -D(}sron, rytass.; Nevy IorK [retrolt, Ill.; Memphis, Tenn.; New drleans, Francisco, Cal.; Portland, Ore.; Seattle. Wash.: Montreel. Seattle, Wash.; Montreal,

LOGGING WHEEI..S

Building

Amcricu Inrtitutc of Accounttntr Natiolrl Arocietion of Cort Accountrntr

For DonLcy EngincrScricr 5-D

$.fl W-c ColrCtoo

Cd *..1 Itfr rd Erc.pd* r[t lba3 .Alro lldlda d 2, 4 lnd 6 Wt-l Trrilrr WEBER AUTO AT{D TRATLER WORrlT tSOd S.nb Fe Avu La AI.l-

Prarcnt Forcst Fires by Installing

The South Bend Spark Arrester

Derisned Right for EFFICTENCY Built Right for SERVICE Sold Right for ECONOMy

Deeigncd for ure on all makcr of rtcam engincr. Ask for Terms and prices

The South Bend Spark Arrester Co. _ __-Offi:" and Factory, 766 Savier St, portland, Orcgon California Agemta: W. H. WORDEN CO., San Fiancirco

For Loconotivc EngiacrScricr 5-L

JOHN G. McINTOSH, C. P. A. c. s. cowAN, c. P. A.

Moistite anew waterpr.o sheathind b

There ig a wide market for Moistite. It can be used in new construction and ifr repairing old buildings. Farming districts likewise offer a large market.

Fred Goldin$ Presides at Los An$eles Hoo Hoo Meeting

Fred Golding, head of the Fred E. Golding Lumber C-ompanv. Los Anieles wholesalers, was chairman at the June i1 meeting of the Los Angeles Hoo Hoo Club.

There 'ti"t a good number of the boys- on hand to hear Dr. Ray Robinson, head of the Boys Work Committee of the Los Angeles Rotary Club, talk on-the Boys Work that is being doni in Southern California' He gave some figures and stitistics on juvenile delinquency that were surprising, telline the members of the high percentage of the crimes .o*to-itt"d by boys that are living in the better districts of the city and not in the poor settlements. The Rotary Club of Los Angeles, working with the University o{ Southern California, The Boy Scouts, Police Department, Board of Education and other bodies, is just completing a very complete survey that will show records of all juvenile crimes committed in the past ten years, giving them a basis to work on in their attempt to curtail the high rate.

Fred preceded the speaker with a short talk on boys' activitiei in the city, forty years ago when the present office building sites were apple orchards, and he told of the many pranks that he had participated in.

Waltei Best won the attendance prize, and W. G. Scrim was announced as chairman for the meeting of June 18.

FORESTS OPEN TO TOURISTS THIS SUMMER

OfFcials Discuss Measures to be Taken for Preventing Heavy Fire Losses

National forests in California u'ill be open to the public this summer, follolving a closed season due to the excessive fire hazard of. 1924. Announcement of the lemoval of the barriers was made yesterday by Colonel W. B' Greeley, chief forester, of Washington, D. C. Orving to the heavy rains this season the first danger is much less than last year. In 1924 there rvere 315 fires up to June I; in 1925 the total was only forty-eight. Smoking may be prohibited in many sections of the forest area this year. Regulations may also be made restricting the building of campfires to certain prescribed areas.

FRANK CURRAN ON VACATION

Mr. Frank Curran, General Manager for the E. K. Wood Lumber Companies operations in Southern California, left Los Angeles on June 11th, accon.rpaniecl by Mrs. Curran, for a trvo weeks' fishing trip in the northern part of the state.

LIKES TO SPEND THE MONEY

"Please feel assurecl that the enclosed tlvo dollars is spent with less regret than any like amount checkecl out during the year. We also receive another National Lumber Journal and only glance through it occasionally but read the California Lumlter Merchant flom cover to cover. Ilore power to you.

"Eagle Rock Lumber Co. "E. F. Swanson."

NEW YARD FOR SANTA BARBARA

a yard at Santa Barbara, under the personal direction of tr{r. H. J. Alley, rvho r,vill make his home in that city.

NEW YARD AT LOS ANGELES

The Cargo Lumber Company is opening a retail yarcl at 1660 West Manchester Avenue, Los Angeles, under the direction of Mr. R. W. Sprague.

It is reported that the new institution already has a large part of the trvo million foot stock that they will carry.

JULIAN INCORPORATES LUMBER CO.

Business announcements on the morning of June 10 carried an item regarding the incorporation of a new lumber co,ncern, to be known as C. C. Tulian, Inc.

The capitalization is one milllon dollars.

Training in business isjust as essential as in athletics. The man who never trains never wins.

There's only one correct way to spell Business. It must have a ((IJ" and atr "l" in it.

TO those individuals engaged ' in the Lumber Industry who know quality in Truck and Passenger Car Tires and who appreciate a high type of craftmanship in the matter of service, Goodyears and Truck Tire Service will prove a source of real satisfaction. Holly

Extra Profits for Lurnber Yards Now Selling Bishopric Base!

wHILE many lumber dealers forinerly lost the sale for wall material to a building supply dealer-they now make this extra profit easily by selling Bishopric

Base.

You get first chance at the builder. You can't sell him lumber sheathing at a profit-but you can sell Bishopric Base at a big pro6t. Yet engineers' tests have proved Bishopric to be stronger and better than one-inch lumber as a backing for stucco and plaster walls. Back East 'lumber dealers have a big sale on Bishopric because it is a lumber product. And now the West is using Bishopric -Base by carloads. Get your share. Write for dealer proposition.-Bishopric Mfg. Co. of California,604-626 East 62nd St., Los Angeles. 'Phone AXridge 9108.

WANT ADS

This column of "'wants" #1":ffil"tffiits" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell The Fellow Who'Wants to Hire

Rate: $2.s0 per column inch The Fellow Who Wants to Be Hired

WANTED

Retail lumber yard for cash. Give full details first letter. Address Box A-47, care California Lumber Merchant.

WANT TO INVEST

Wanted, to put in $20,000 to $30,000, with retail lumber business, and take active part. A-48, care California Lumber Merchant.

some one rn Address.Box

WANTED: POSITION AS LUMBER SATESI\{AN

Three years' experience selling the lumber trade of the Sacramento Valley and Sari Joaquin Valley. Open for a position at once with reliable wholesale concern or as mill representative. At present time employed but desire change. Address Box A-50, care California Lumber Merchant.

WANTED

Position as yard man in country lumber yard. Long ex experlence and good reterenr California Lumber Merchant. references. Address Box A-44, care

WANTS MILL

WANTED:-To buy a planing mill or mill equipment. Machinery must be in first class condition and modern in every respect. Will pay cash. Address Box A-49, care California Lumber Merchant.

SALESMAN WANTED

WANTED: First class commission salesman to handle high quality Oak Flooring account in San Francisco district. Must be able to sell a quality product on quality basis. Address Box A-51, care California Lumber Merchant.

WANTED

By competent man, position in some good city in South'*n Calif. Now employed as Manager in three yard town, rvith ptesent,employer 8 years as Manager. Married, age 35. Arn capable and willing to earn good salary. Good bookkeeper. Will start in any capacity with right company. References. Available May lst. Box A-42, care California Lumber Merchant.

WANTED:

POSITION as salesman with Wholesale Lumber Company. Ten years'experience. Best of references. Address Box A-40. care California Lumber Merchaht.

RETAIL YARD for sale, excellent location on Suburban Boulevard, Los Angeles. Yard doing a good business and making a profit. $35,000 cash required. Address box A-38, care California Lumber Merchant.

.DIMMICK LUMBER COMPANY

PACIFIC COAST LUMBER CAR rnd CARGO

RcDrc.G.tatlvc. Pott Ortotal Wtttc Ocdrr Tgcrt.n WhltG Ocaht-Oo. Dou8h. IFlr_lDrnceEGdoaE f,rELicld, Olato: n. n f-oUron- f,llitci Oo. Bcd Ccdrl lllrSlc. Ooqulllc, Orca;or Ccdrr Polcr rDal PllhS

Fifc Bldg. SAN FRANCISCO Tcl. Douglae t925

PINE MILL FOR SALE

Splendid investment opportunity in a newly equipped Pine Mill, Northern part of Calfornia, cutting forty thousand feet per day, all good machinery, millions of feet of timber can be acquired, assuring perpetual opera- tion. In prosperous surroundinga.

Priced at a discount of about 30/o rundet actual cost of installation, owners want immediate action. Requires $ | 00,000 investment.

Phonc FAbGr f(XrO

Thoughtless wrkmm will Jrequently hang a@rc oe|ore plaslef

drj. Only Laminer withstands suchqbuse,

We donttrecommend such abuse -but Laminex will stand itl

"\T /HAT IS the most frequent cause of door troubles?" we VV asked three thousand architects and contractors. "Varping --due to hanging doors in freshly plastered buildings," they replied almost unanimously. No matter how careful builders are in this regard, thoughtless workmen do jeopardize doors by premature hanging!'

But such treatment cannot warp or twist Laminex, other than raising the grain-for it is the door that has undergone the famous water test at the University of Washington and scores of equally decisive tests throughout the country !

Laminex is a built-up door made of old-growrh Douglas fir-a beautiful door as well as a trouble-proof one. You can choose Laminex in a varietv of beautiful models-and with flat grain throughout, or with vertical grain siiles and rails.

You can cash in on the demand that has been created by Laminex national advertising in the Saturday Evening Post and other magbzines by using our complete dealer help plans, which we will be glad to send on request. We will also send an actual sample of Laminex wood so you can make the famous Laminex water test yourself. Leading door jobbers carry Laminex.

TIIE WHEELE& OSGOOD COMPANY, Tacona, Walhinsto! Sales Offica: NruYorA, Membhis, Los Anteles, San F ranc isco, Shokane, London, EngLand, Chicago

rs

S.INCE origircted a year ago by ane f or6t Products Latorqlor\, Unioercily of Vashington, thlis JqMs Lqminer uter ,est hds becn wcesJully rcPated by Doywn Sash ond, Dor ComPany, Dayton: McPhee and. McGinnity, Denoer; H ortmn CmPany, Nru Orlearc; Twm "Own Yur Horc" Exbsttion, Twma; Cole Manufrcturinz Combany, M embhit ; McCaulai, Brohlyn: Calilornia I ndustrial Exposition, Sa; Frqrc iro: S@th Tess Fqir, Bequrcnt: and other lead,ing dor dlstibutois ond htilding, mater ial etpos itiou. under ln6 rrgor@s test, rc Laminez drcr fr,u wr wtbcd. or come sPcrt!

PI\BSO-IJOI( SHTNGLES

-For Ofd Roots or New

DABCO-LOK Shingles, which cost J-.to more in most localities than ^ the ordinary wooden shingle, mark a new era in shingle roof construction. Here at last is a shingle that is ideal for new roofs and is the most practical shingle yet developed for roofing over old wooden shingles. Pabco-Lok Shingles are distinctive in type because of the modern refinements such as double-locking tabs and slits which prevent curling or lifting with the wind. SafetY as well as attractiveness is assured. Pabco-Lok Shingles are simple and easy to lay.

Pabco Octagonals and Square Butts are big sellers.

Any capable roofer or shingler can apply them. There are no roofing caps, zinc cleats, nor roofing cement to cause expense or delay. Nail heads are not exposed to the weather, thus eliminating rusting or corrosion. Pabco-Lok Shingles are easily applied and align perfectly. They cannot be laid wrong. The labor cost in applying is lower than any shingle on the market.

Pabco-Lok Shingles are of the same high quality that characterizes all other Pabco Products. They come in attractive shades of green, blue-black and red.

Pabco Products "Not the same as others."

The Paraffine Companies, Inc.

17 Plants on the San Francisco