with workmanship and material (California Pines)of the very highest quality are turned out by our system that combines quantity production with craftsman-built workmanship.
Doors include our laminated, water-proof,warp-proof construction with panels and veneered faces of California Pine. Hand"orn., attractive and dependable.
Builders like these goods. Dealers find them highly salable.
"l had a cook once," said Paul Bunyan, "who was one of the first men to think of quantity production. He made up a month's supply of pancakes at one tirne. They got so tough we used them to half-sole our boots and for hinges on the doors. He was sent down the tote-road, forI demand quality as well as quantity."
MIXED CARS FROM RED RII.ER of er unique adz.tantages. Wide range of stocks, rates and shibntent serzsice. Do you qet our "Weekly Stock Letter?"
"Producers of White Pine f or Over Half a Century" Trade
J. E MARTIN Monrrtng Edltr
A.M.THACKABERRY
Ctrculatim M,h.8!r
A. C. MERRYMAN Advcrdrlnj Murjcr w. H. w(x)Ds, Mrr. Su Frrncbco Ofio W. T. BLACK M1r. Pctlud Of6cr--
hcqporeted udar thc lasr of Callfcala
J. C. Dime, Prcr end Tru; J. E. Martin" Vle-Pru; rL C. Mcrrynu' Jr., Scy. Publfuhcd tte lgt ed l5tb o'f dach notf at 3lt-19-20 CENTRAL BUILDING, LOS ANGELES, CAI-, TELEPHONE, VAndike .scs Entcrcd s Semd-clu hrttcr S.pt nb.r 6, D4 at ttrc Pctofde at la Angclce, C.trfcrh, urd.r Act of MrcL !, Um.
Ongpo
Subrcription Pricc, gZ00 pcr Ycrr Singlc Copicr,25 ccntr crch. LOS ANGELES. CAL., NOVEMBER 15, 1927 Advcrtiriag Retcr oa Applicrtior
Douglas fir-Reports from the Northwest indicate that rome of the large milh are now preparing for the holiday shut down and t[at many 6f the millr will go down the eady part of December and remain down util the eerly part of Febnrary. Several millr are already down and in the Grays Harbor Dirtric the production for November will ghow conriderable decrease as three milla are cloced for repairr and will probably not resurne operationr for et leart a month. If the production is kept down it is certain to have conriderable efrect on the mark€t.
The Douglar fir log markct is finn and there ir no nrrplue of logr. Many of the logdrng canpr will have to rhut down during the winter monttr which indicatel that there will be a rhortage of logr duins the next few monthr.
The fir markct in Califonda rhowr very little chenge. There is a good volume of lumber moving with pricer remaining about t[e rame. Shinglq are not quite ar rtrong as two weekr ago. Lath remainr about the rame with no rrrpluc of gpod lath on hand.
Cargo ariivalr into Southerrr California during the month of October total 107,330 M ft., including 9O,23O Mft. af 6r and 17,1OO Mft. of redwood which ir a rlight increasc 6ver the September 1927 arrivab. The cargo arivab for October 1926 totaled 137,226 M. ft There are about 12'0OO'O(X) feet of unrold rtock on tte docks at San Pedro which containr a rlcry high percent of nndesirable iternr. There are 26 boetr tied up.
Fir cargo arrivalr into San Francirco for October amormted to 43,0O6 M. ft., and redwood 241782 M. ft., making a total of 67,788 M. ft.
The redwood market is firm and all grader are moving in good rhape with sorne itemt at the millrrcerce. The nilfc "re notlong on anything. For the week ending Noven'
ber 5, the arsociation barometer rhowr, 16 mills reporting: Orderr received E,183 M ft., Shipmentr 81628 M ft., and Production 8'598 M. ft. For tte yar 1927 to Novernber 5, 16 millr reporting, show: Orderr received 383'416 M. fL Production 338,704 M. ft. and Shipments 375'334 M. ft.
The California White Pine narket rhqyr no change but with many milb down the mrrket will rmdoubtedly becorne firmer. Suger Pine remainr firm" Cdifomia White and Sugar Pine production for the year 1927 to Nwember 1 totds 11090'468 M. fL, which ir a decreare of 15.9 per cent under tbe 1926 prroduction. Shipnentr for the rame period have increased 4.3 per cent and orden increarcd 5.8 per ccnt.
The Lor Angelec building permitr for October 192? totaled $10,388,098 as compared with $9,5501229 for,Ocobcr 1926. Tbe San Francisco buitding pennitr for October 1927 were $2,5181374 and Oakland $1,444'6q). For the fird nine deyc in November, the building permitr in I4e Angslc. totaled $12,990'784 and by virtue oI thir epurt in luilalt activity ihe'permits for tAe prerent year arc now ahetd of t926.
The tVed Coart Lumbermen?s Aerociation barometer for tbe week ending Nwember 5, 119 millr reporting, rhowr: Production 122;448,767 M. ft., New Buriners l'26,64191048 M. ft, and Shipmentr- -lll'831,24q Il[. ft For the firlt 44 *e"k" io 1927;93 millr reporting rhow: Production lrl-??" 659,513 M. ft., New Burinec 4p76,393'412 ft. and Shipments 4'057'686'183 ft: '
For the week ending November 5' tbe Southetl Pine Ar' eociation barometer. fOg niUc reporting, rhowr: Production 641696r22O ft, New burinesr 5818841345 ft.' and Shipmerrtr 6214191461fL
At the Hoo-Hoo annual convention held at Miami, Flor- / 1.f,. Weyerhaeuser Timber Company started actual con- iatl-""X"u.-!"t 9, tO ana-11, James M.. 1.9*1,'Lo"q LrtructionOctober 25,ofthreelumbermanufacturingplants i*-""11*,Y.tijor:f,l*#i,il;.*"t.;::'.;"0
ir,"i, 677 acre
River waterrront site
Lon-gship on the Supreme Nine; Senior H-oo-Hoo, M. M. Riner, view-' wash' Pile drivers made a start on driving the 30'Riner Lumber co., Kansas city, Missouri; Junior Hoo- ooo piti"g required for mill foundations and export docks' rroo, 'w. w. Brock, w. w. Broci<'& Sons, Miami, Florida; - -A' L' R-aught'. Jr'' is the Longview manager' Harry E'
Cfrrfi"r n M".r"",'Brodhead Garrett 'Compatry, Cleveland, It is estimated that these plants, which it -has already Ofti"; t"rtocatian, James L. Barney, Barney & Carey Co., been announced will b" 4f largest single Weyerhaeus.er Dorchester, Mass.;-Arcanoper, Gaines O. Whitsitt,-Sales operation, will take from 18 months to two years to-build. lr."[, Armarillo, Texas; Grirdon, Rex G. Chesbro, Lumber ,{ ".rr"t-*ile railroad connecting the timber with ttre M-anuiacturers Agent, Toronto, Canada. mill site has already been completed.
Dealers eaeryafiere are featuring Vey erba eus er Pacif. c C oa.s t H em lo"ck
UMDRUM selling oI building material olten comes from having humdrum materials to sell
You will like todisplanadvertise and sell WeyerhaeuserPacifi c Coast Hemlock Flooring. There are so many good things to say about it.It looks like quality flooring. And it is every bit as good as it looks.
It is an improved type oI softwood flooring, made by oractly the same process as the mo6t opensive flooring you can buy.
It comes in the preferred narrowwidths with hollowback, both with and without end matching. Workmanship is perfect. The edges of each piece are sharp and square. Matching is precise. Surlaces aremilled to a high satiny finish C-orrect seasoning eliminates any tendency to warp. It wears evenly without grain raising or splintering.
PaciffcCoastFlemlockisanideal flooringwood.
II you ate a progressive lumber dealer interested in quick sales, fast turnover aad pleased customers there is a place in your stock for this fl.ooring It will aot rernain there long. Order a trial shipment in a mixed car.SeetheWeyerhaeuserman.
Weycrhacur PrclGc Coert Hcnlal Flooring ie t3lt6' thick bt 2X 'hcc. h cone both uitJr od utchirg enl uithat od mrchiag. Both typer ere millcd with thc hollow becL Tbc higbct sradc ol thie llooring ie known ar "B ud Bctter Edge GrEi[ " For les crcting uu or whe a rtil lowcr pdccd Oooring ia.wentcd it ir elco nadc in thc rmdo oI "C Mixcd Grai!'."
The flodng cou in DGrt rccm bundle, eech oac bcuilg an rttactivc labcl in colon which rhows thc ume, thc \Veycrhacu*r Brand, thc gndc otl ud the mdemrl"
Thir llooring is Druhcturcd by Wcyahaew TiubsCoopuy ud ir obrdaable to mired w ordq direct &on thc Weycrbaqs Milb et Everctq Wechirgton, ard Snoqulmic Falb, Werbingtoa, or Ircm any ol thc Iow Weyahrw Diltribu.i.g Plenu at Baltinote. Portrmoutb, R L. Mimta Truder. St. Paul, end NcwuL,N.J.
VeTcrbaeascr Pacific Coast Hemloch Flooring is azotbcr featare of tbe Weycrbaetsct Plts-a baying adtta.ntagc tbat bmefits eoery dealcr a$o rces ir.
"'4sk tbe Wqterbactscr ma*
285 Mrdiroo Ave.
By Jack Dionne
Wouldn't it be a fine thing for everyone if we would just upset the old bugaboo about hard times in Presidential Election year, and pull off a good and prosperous year instead? It would be one of the best things that could happen to the nation.
The world is mental; the times and conditions are mentally created and controlled; prosperity and depression are both the result of mental conditions becoming widespread Lnough to have the physical effect.
If a sufficient number of people get to talking and thinhing HARD TIMES for the next year, they will act in a way that will bring about just what they fear.
That isn't psychology-it's just common sense. Every act is the child of a thought. Every condition is the result of a mental situation.
That's why Presidential Election years have become such business bugaboos. Sometime, away back yonder, elections were so important that everyone quit ever5rthing else and gave their undivided attention to the election Quitting business makes business bad. And when the business they had quit became bad, they said the'election was the cause of it. It was not. It was the way they acted that year. But the impression became prevalent that Presidential Election year made business bad. And they've been talking it ever since.
And so, every four years, we hear this same line of talk about Presidential Election year, and prophecies of bad times. They fear it will happen again. They HOPE not, but it always has. And they reflect that thought in their business, and business naturally sufrers.
It doesn't NEED to be. We can have a big year next year, just as well as any other year. We need a bettet' damper on our jaws, more optimism in our:hearts, and more of that practical philosophy that realizes that the $'ay to meet a threatened depression is to hit the ball harder, think straighter, smile oftener, and think more frequently of the eternal RIGHT, rather than the threatened wrong.
It would be a grandlthing if we turned the thing around the other wan and had a fine year next year, and each man can do his share to bring it about by acting as though it were sure to happen.
isfactory wood for all building purposss --equally desirable for interior and exterior lrse.
Its quality is assured through our own milfs on tidewater operating from orrr own vast holdings. Delivery is rapid-shipments go out to Cdi:fornia Ports daily on ouf own vessels.
M"CORMICK Durable Douglas Fir is the home builder's most sat' appointments. Twenty-five years of devel' opment enable this company to offer you exceptiond facilities. kt our nearest sales office quote you on straight or mixed cars. Besides cargofacilities, we have a depart' ment speciding on rail business.
One-company serwicF-no slips-no dis'
Exclusiye California dknibutors for Weyuh.teulter Fir Fboring and Wahon Vetuq Panels
SALES OFFICES: San Francisco-275 Marka Sneet; Davenpofi j5N). Los
Angel.es-77oo Lane Mortgage Bn;lding; Tinity 5241 Phoanix-C. P. Henry,repr&ntative,42i Heard Building. MIL[,S: St.Heletu,Orcgon; Port Ludlon'ond Port Gamble, Vashinston. TREATING PLANT: St.Hefens, Oregon. PLANING MILIS: San Didgo. DISTRIBUTfON YARDS: Wilmingtott and San Diego.
Douglao Ftr . Gedar . Spruce . Eentoch
- Co-operation and l>etter merchandizing methods rvere the keynotes of the sixth annual convention of the California Retail Lumbermen's Association held at the Alexandria Hotel, Los Angeles, November 10, 11 and 12. It was one of the largest gatherings of lumbermen ever held in the state, and was remarkable for the high average of attendance at each of the five sessions, and for the number of members taking part in cliscussions on the various subjects.
The lumbermen are most appreciative of the co-operation l of the Los Angeles Chamber bf Commerce, Conveniion Department, u'hich helped greatly in making the convention a success.
President Paul Hallingby, Hammond Lumber Co., Los Angeles, called the conveniion to order about 10 a.m.. and introduced Lieutenant Governor Buron Fitts who gave the address of welcome. The Lieutenant Governor had Io hurry arvay from the convention to make an airplane trip to Sai Francisco, where he was scheduled to addr-ess anotlier gath- ering in the early afternoon. In the eourse of his reriarks he said, "'We must solve our taxation problems or else stifle American business life and make it impossible to own real property. Business men of the qeunht must become more aware of the problems of taxation."
_ President Hallingby then turned the meeting over to R. F. Wells, West Turlock Lumber Co., Turlock, vicepresident of the northern district, who presided over the remainder of the session.
Dudley Chandler, manager of the Building Material Dealers' Credit Association of Los Angeles, talked on "Surety Bonds", explaining the different kinds of bonds, and issuing a warning against those that fail to protect the material dealer.
Among the subjects discussed rvere "Credits and Collections", "Ethical Relations Between Building and Loan Associations and Lumber Dealers", "substitution of Grades", "Names of Grades", "IJniform Building Code" and "IJniform Cost Accounting".
Paul Hallingby, Hammond Lumber Co., Los Angeles, rvas re-elected President. R. F. Wells, Turlock, was reelected ,vice-president, Northern District, and Verne Whitson, Sahta Ana, was elected vice-president, Southern District. J. E. Neighbor, Oakland, was re-elected Treasurer, and J. E. Fraser, San Francisco, was re-elected Secretary.
Mr. Chandler was also assigned the important subject of "Credits and Collections." In his talk on this he told how credits are handled by the members of his association, a non-profit credit association of 485 Los Angeles building material dealers, banks, and bonding companies. He ex-plained in detail the various forms used by the principal members of this association in this work, copies of which had been distributed to everyone present. in conclusion Mr.,-Chandler said, "when selling your material sell your credit terms to the customer, and check up on the optimistic statements of your salesmen. You have then goni a long way towards solving collection problems. Another important point is to get the salesman's estimate of the character of the customer."
N{onroe Butler,public relations representative of the Pacific Coast Building-Loan Association, Los Angeles, lvas the next speaker. His subject was, "Building and Loan Associations' Relations With Building Material Dealers." In a rapid-fire talk the speaker sketched briefly the growth of Building-Loan associations throughout the country, rvhose 11,000,000 investors have $7,000,000,000 invested in
13,000 associations. He also told of the Building-Loan department of the Southwestern Lumbermen,s Assoiiation. which was founded by the late James R. Moorehead, and what had been accomplished by it. He suggested the formationof a committee of lumber dealers on- better relations with Building-Loan associations of the state, and also a committee of Building-Loan men, committees to report to each other's annual conventions. "stabilization of the flow of Building-Loar-r funds may be effected soon through a suggested organization along the lines of the Federaf Reserve Board, which would transfer funds from areas where building is quiet to those where building is active," Mr. Butler said.
F. Dean Prescott, Fresno, and Frank Harris, San Francisco, were appointed committee on nominations.
Chas. P. Curran, Curran Bros. Lumber Co.. Pomona. vice president Southern District, presided at the-afternoon sessron.
_ "Territorial Rights" was the subject of a talk by Steve Westover, who also led the discussion on this subjict.
_ Among tiose taking part in the discussion weie B. J. Boorman, Boorman Lumber Co., Oakland; C. G. Biril, Stockton Lumber Co., Stockton; C. W. Pinkerton, Whittier Lumber Co., Whittier; A. E. Fickling, Fickling Lumber Co,, Long Beach; F. Dean Prescott, Valley Lumber Co., Fresno; Paul Hallingby, Hammond Lumber Co., Los Angeles, and Kenneth Smith, E. K. Wood Lumber Co., Los Angeles.
In the discussion on the question, "Do large city yards sell in your territory ?" Mr. Prescott created a lot of amuse-
"Code of Ethics" was the topic of a talkby C. G. Bird, Stockton Lumber Co. He said-that this code-had been endgr;e.d by International Rotary, and read some suggested additions to the code given to him by the late Bob-Inglis. lle recommended the appointment of committees fiom both northern and southern districts to plan campaigns of education of members on the code of ethics thrbugh the various lumbermen's clubs.
C. W. Pinkerton, Whittier Lumber Co., chairman of the Legislative Committee spoke on "Legislation." He characterized the contractors' license law as most undesirable, and told of the useful work his committee had performed in the last year in guarding the interests of the lumbermen against unfavorable legislation, and partiorlarly stressed the attempts made to abrogate the Mechanics' Lien Law. Discussion on this subject was participated in by Dudley Chandler, C. G. Bird, Paul Hallingby and other members.
The morning session was presided over by R. F. Wells, lvho called on Kenneth Smith, E. K. Wood Lumber Co., to take the place ofA. J. Stoner in dealing with the subject, "Selling Your Customer the Proper Grade of Lumber." In answer to the question as to what grade of lumber a dealer should recommend for a fine home, Mr. Smith said he recomrriended the grade known in California as select common, and the same for school houses or other public buildings. He recommended No. 1 common for cheap houses and No.3 for temporary structures only. He predicted that the day will come when dry lumber will be used for all building in California.
ment by telling of a case where fir lumber was hauled 186 mll_ep- frqm T. os Angeles into his territory.
Will Goddard, secretary-manager of tire Alameda county branch of the Millwork Institute of California delivered an address on "Ethical Relations" which appears in full elsewhere in this issue. This address had a fine reception and the secretary was ordered to have it printed and a copy sent to every retail lumber dealer in California.
"Substitutio4 of Grades" was disctrssed by Kenneth Smith, E. K. Wood Lumber Co., Los Angeles. 'Mr. Smith said this subject of substitution is thoroughly.interwoven with the question of what grades are, and that the syst6m of grading makes it easy for the man who wants to substitutea lower grade. In his opinion the real cure for the situation is grade-marking.
President Hallingby said he would welcome suggestions for a conference with the lumber manufacturers on the subject of grades, and called on Chester J. Hogue, in charge of field work for the West Coast Lumber Trade Extension Bureau to address the meeting. Mr. Hogue said he liked Mr. Hallingby's suggestion for a conference with the lumber manufacturers to settle the question of grades, as.there had been a great lack of contact between all branches of the industry in the past. He gave an inq!ructive talk on the difference between dry rot and wet rot in lumber, and on the kiln drying of common lumber which was mugh'X,p- preciated. '
After a talk by Earl Johnson, Tilden Lumber &'s|l Co., Hayward, Cal., on "Names of Grades", considerdble (Continue<l on Page 10)
(Continued from Page 9.)
discussion developed on this, and also on the subject of substitution of grades.
L.A. Nelion, in charge of Department of Grades, 'West Coast Lumbermen's Asiociation, told the convention that the association's current grading rules are American Lumber Standards; in fact, they are even better. "Lumber retailers were a party to the formulation of American l-umber
Elected
it was uneconomical to ship dry lumber by water, as it absorbed considerable moisture on the way. If dry lumber is demanded here, it should be shipped green by tidewater mills and dried in California. In telling of ttre interest of the mills in the grades shipped he said that in the first nine months of this year millsof his association had 967 pet cent of stock on grade. Each grader is given a rating card each month shorving his standing as to grades. This acts
Directors
M. A. Harris
C. G. Bird
Standards and should help to put them into efiect.
In discussing what is common it should be remembered that there are four grades of common-select, No. 1, No. 2 and No.3-and grades should be sold by name as prescribed in grading rules. No.3 common boards can be used as sheathing, and 2x4 and 2x6 as short cuttings, braces, plates, etc."
On the question of green and dry lumber Mr. Nelson said
6*^ffi:*orTffii*,
as an incentive to him to do better.
E. P. Ivory, Charles Nelson Co., San Francisco, discussed "Confusion in Rail and Water Grades", illustrating his talk by a chart.
Grade-marking was favored by several of the members rvho joined in the discussion, while some opposed it for com-
(Continued on Page 12)
STRAIGHT TUMBER
Our Otd Growth Yellow
Fir tJpperu, Boards a n d
YARD STOCK :: UPPERS :!
TIMBERS :: FACTORY LUMBER :: LATH PLANK
Dimension "Stay Puttt in your pilee and eheds. Our vast stands of virgin timber are of the best growing on the Pacific Coast.
OUR GRADES ARE UNIFORM
(Continued from Page 10.)
mon- except on No. 1. The concensus of opinion seemed to be that more dry lumber should be used.
F. Dean Prescott, Valley Lumber Co., Fresno, urged the bctter merchandizing of lumber, selling on quality rather than prrce. Hrs company used to sellonly Star-A-Star shingles. They now sell practically all 5-2 V. G. Clear shingles. This change is due to recommending the better article, and he predicted that higher grades of shingles rvill soon be 75 per cent of the business. -The dealer can easily Elected
period of silence rvhich is customary on Armistice Day.
Friday Afternoorl
Charles P. Curran, vice-president Southern D.istrict, presided at the afternoon session. Following the open foium discussion at the morning session on grades, the first business of the afternoon lvas the passage by unanimous vote of a motion calling for the formation of a committee rep- resenting the association to meet a committee of lumber manufacturers to discuss the question of grades.
The interesting topic of "Horv Do Lumber Dealers Make Directors
educate the contractor, who inturn rvill educate the customer to pay a little more for a better article. His company-puts metal signs on the piles in their yards designat- ing the grade of lumber, and-they find this creates Jonfidence in the customer. Dry fir io--on lumber has beco.me popular in the San Joaquin Valley as it can be piled without sticking.
At 11 a.m. convention members observed the one minute
HOLIE FINANCING by the,,United States" plan will increase your z,olume profrtabl!.
I.
a Profit" was next. The speaker was Herb Sullivan, Western Lumber Co., San Diego, rvho gave an inspiring talk on the subject, acting as pinch hitter for William Bawbell, and he just "stopped the show," as the vaudeville critics say. He told in detail rvhat the San Diego Association had accomplished by co-operation, and made an earnest plea to
(Ltrntinued on Page 16)
Each succeeding month finds more and more business firms taking advantage of "united States" accounts to increase the earnings of their Reserve and Sinking Funds.
It will be toYOUR interest to investigate and apply to your Reserve and Sinking Funds the additional earning made possible through the use of "lJnited States" Term and Temporary Accounts.
Secretary
Q MALLEST oF standard sizes, yet to make this tiny J ribbon of wood, great logs are skidded by giant donkey engines and hauled many miles over mountainous steel highways before the band saw slices the first slab.
A[ And from the masteryof mountain loggingtotheaccuratemouldingof theslender,'well' seasoned strip, each step is gauged to those high standards which have won for Pickering West Coast Products two successive Gold $edal Awards by the State of Califomia.
C[ Ready now for your requirements every standard item in CaliFornia White and Sugar Pine, including wide and thick finish, moulding, lap and bungalow siding, Factory shop and common lumber and the prettiest lath produced. Telephone our nearest representative or
The 1927 Annual meeting of the Institute will occur at Oakland, Thursday and Friday, November 77 and 18. Headquarters will be at the Hotel Oakland.
The program arranged is such that it should bring together the largest number of millmen ever assembled for a Pacific Coast meeting. IIere are the highlights:
"The Human Side of Business'. .....Paul Fletcher Cadman
Associate Professor of Economics, lfniversity of California
"Your Opportunity". ..Prof. Max Horwinski Lecturer and Publicist
Moore
Cross
Professor of Economics, University of California
"The $5,000,000 Lumber Trade Extension Campaign," A. C. Iforner Manager, Western Division National Lumber Manufacturers' Association, San Francisco
"Educational Propaganda".
.,Clement Fraser
Loop Lumber & Mill Company, Oakland
"Does Organization Pay?".
...Will Goddard
Secretary M. L C., Alameda County Branch
Trade Statistics, composite statement of 44 members, 9 months, 1927
Distribution of Standard Price Pilot and Review.
Banquet Address: "The Mission of the Institute"....H. P. Dixon '
President, Millwork Institute of California
Clyde Speer, Sam Dalton and George Kaiser are the official greeters. "Sunset" Ricker, Bill Lannom and Vic Boell are arranging the Banquet for Thursday evening. It will be strictly informal-boiler-plate shirts and wing collars not allowed. Hal Atkinson, Ernie Blackman, Wave Tilden, Nat Edwards and Frank Parker are Entertainment Committee, while Bill Goddard, Joe Todd, and Bernie Barber rvili see to it that a room "nd b"tlt are reserved for you, and that the Hotel Oakland takes care of your wants rvith dispatch.
Many of the millmen plan to attend the California-Stanford football classic, Saturday, November 19.
E. I. "Ed". Garland who was formerly connected with Chas. R. McCormick & Co., is now representing the W. J. Conrad Lumber Co., of Marshfield, Oregon. He is specializing in Port Orford White Cedar.
Carl E. Price, formerly assistant sales manager of the Willapa Lumber Co., Portland, is now sales manager of the Clark & Wilson Lumber Co., which is now capitalized at $12,00O,000 as a result of the recent merger. Mr. Price will make his headquarters at the company's head office at Linnton, Ore.
Although the spark of "Road Courtesy" may lately seem to have been entirely extinguished, it begins to look as though all it needed was a little coaxing in the form of a reminder. The increasing number of cars and trucks displaying the little blue and white notice which reads:
..THIS DRIVER WILL MEET ALL OTHER GENTLEMEN HAI.F WAY ON ANY TRAFFIC SITUATION" is ample proof that the motoring public as a whole is at heart not only willing, but eager to follow a co-operative suggestion.
Inquiry reveals that the little gummed strips referred to above, can be had gratis by addressing the Advertising Department of Mack Trucks, Inc., 252 W. 64th St., New York City. An official of the company informs us that the "Gentlemen's Agreement" id.ea has met rvith an almost startling response from the motoring public. The company promises, however, to keep up lvith the demand by supplying them in any reasonable amount.
the Sacramento and San Joaquin Valleys
In connection with our large sawmills at Crannell and Fairhaven, Humboldt CounSy, California, we have large distributing yatds enabling us to give you PromPt and efrcient service on
Located at the following points:
Friend E(,Tercy Lumber Co., Sacramento The Little River Redwood Co. Madera
General Sales Office: Financial Center Building' San Francisco
Sales Offices:
New.York City Havana, Cuba
Mills at:
Crannell, Calif.
Fairhaven, Calif.
Cargo and rail shipments
}IE}IBEB8 '. GALIFONNIA NEDWOOID ASSOCIATION
(Continued from Page 12)
the lumber dealers of Los Angeles to try to get together in a similar way, "Remember," said the speaker, "that your competitor is just about the same kindof fellorv that you are yourself. Profits can only be made by co-operation rvith your competitor. Only in a one-yard town can a lumberman play a lone hand. Play fair rvith the public on prices. Don't try to fight the small dealer. Worklvith him. Play the game on the principle of 'the greatest goocl to the greatest number,' and you rvill rvin."
basis.He told of the varying costs of doing business in the great cities of the east, and said thatall delivery expense, salaries, taxes, insurance, depreciation on buildings and equipment, and losses on bad accounts should be included in the percentage. He believed that the average cost of doingbusiness in Los Angeles was from 15 per cent td,22 per cent.
After some discussion on the subject it rvas decided that the ethical relations committee be appointed by the Boarcl of Directors.
E. Steffenson, secretary, Orange County Lumbermen's Club, spoke on "Other Items Than Lumber."
An interesting paper on the "Cost of Doing Business" was presented by Sam T. Hayu'ard, Flayrvard Lumber & Investment Co. The speaker dealt r,vith the questions asked under this heading on the program, giving it as his opinion that expense should always be figured on a percentage
J. C. Snell, Snell, Moffett& Nicholls, Los Angeles, ofihcial installation accountants for the state of California for the National Retail Lumber Dealers' Association, gave a splendid talk .on "IJniform Cost Accounting," using several charts in his explanation of the system adopted by the National Association. Mr. Snell said this system is adapted (Continued on Page 20)
Tinted to harmonize aith interior decorations and indioidual ideas, beautiful and durable effects areobtainable bg a. neu) process of stained tinishes.
The excellent uearing qualities ol Hard Maple as Flooring combined with the beautg ol transparent colors lear.,e nothing to be desired.
Kiln.Dried Fir wins the good will of dealers' customers. There's "Satisfac. tion in every food' of our Old Grou'th Yellow Frr lumber because it is thoroughly kiln.dried and dressed after seasoning to Ameri' can Standard si:es. All degrades are taken out at the mill.
I.rch 26th, L926
Sste Fa LMbcr ConpaDy 16 CaLlfornle Strcet San Frsclaco, Caltlornlr
Attonttonr llr, A.J. Ruscll ContlcBcn:
wlth roloroncc to y@r rcccnt BhtFot to us of 1" No. 2 Cl6ar Md gotto; Rough Kiln-Dtlod frc! tho Ccntral Cotl & Coko Coopanyta dlll, ro.rish to ltete tlut ro reF ortroEoly roLl setlsllcd with the grado. Tho slock ras ltnc terturc, sof t old grdth @terlal, NMlng voFy sErohg to vortlcal traln. roll EAnufac- tuod, sd porloctly kiln driod.
When *o org sure that the ratny scason has paal, so that yd cm rafoiy uakc shlpEoBt ot klln drtcd ltock by rator, *c wouLd bo vory glaat to offer yo stahding orders for a good votue of thls stock it the conpotitlvc urkgt pllcos.
Y@rs vor? tru1y.
OWEIJS-PARKS LUIBER COUPAI{Y
* 1@{}-/;-.-fir.-Frc-TdE-lffi
Watch these ads and read what others say about this dependable lumber.
dciifrbtas Fir O"...,;:r..lU.rir-'
(A. J. ,,Gus" Russell)
Distributors in California and Arizona
Geaeral Offces: San Francisco, California St. Clair Buildins l6 California Streit
So. Califotnia Oftce: Los Angeles, California 397 Pacific Electric Building Bruce L. Burlingernc, Ageat "sudden Sereiice"
General Offces: Kansaj City, Missouri (Oregon-American Lumber Co., Vernonia, Ore.)
A. C. Horner, San Francisco, Western Division l\4anager, Nat. Lbr. Mfs.' Assn., returned recently from Pheonix where he attended the Pacific Coast Buiding Officials' Conference. He reported the approval and adoption by the conference of the Uniform Building Code. The adoption of the Cocle marked the culmination of active efforts rvhich began in 1925. The idea ofthe Code originated in 1922 in San Francisco, rvhere the Conference had its inception. NIr. Horner has, throughottt the period of the forrnation of the Code, been one of its promulgators and framers. He feels that its final adoption last rveek, at Phoenix, was a rnilestone in building code activities. It is the first regional code aclopted in the United States and rvill be particularly helpf.ul in this fast-grot ing Pacific Coast section.
Associated rvith Xlr. lforner at the Conference rvere Arthur Bevan, Assistant Secretary of the Western Recl Cedar Shingle Bureau; R. F. Hammatt, Secretary-\{anager, ancl \{ax Cook, of the California Redwood Association; and R. G. Kimbell, Washington, D. C.
R. G. Kimbell has returned to Washington. Nlr. Horner lvill leave for the Association's headquarters there early in November. He rvill attend the California Retail Lttrnl)ermen's Association Convention in Los Angeles on November 10 and 11, and rvill leave from there for Madison, Wisconsin, wl-rere he u''ill attend the National Lumber Trade Extension Con.rmittee meeting. From Madison Mr. llorner will go to Chicago to attend the Commercial Forestry Congress and visit the association's central. division office there. The eastern division office at Nerv York rvill also be visited.
An attempt by the soviet government to introduce Russian lumber to the American market, despite an inevitable loss due to Pacific Coast competition, was seen in the recent arrival at Providence, R. I., of 3,000,000 feet of Russian redlvood and 'r.vhitewoocl on the Norrvegian freighter Wilfred.
A. C. Dutton of the Dutton Lumber Company, Poughkeepsie, N. Y.,to rvhich the lumber r,vas consigned, said his firm had agreed merely to unload the lumber and store it forthe soviet government's agency in Nerv York, the Amporg Trading Company, Inc.
In a decision rendered November 7 by Steamboat Inspector J. K. Bulger, Captain B. W. Olson was exonerated from blame in connection with the wrecking of the steamer Coos Bay, on Lands End last month. From the testimony, Captain Bulger said it appeared that while the Coos Bay was proceeding slowly through the Golden Gate, because of a heavy fog, a tide current drew the steamer onto the rocks.
Leonard Welles, vice president of the Umpqua Mill & Timber Co., Portland, was a San Francisco visitor the early part of this month. He spent several days calling on the trade with A. A. Dimmick, who represents them in this territory and also spent a couple of days in Los Angeles.
Wade Shifflett, manager of the Napa Lumber Co., Napa, spent a couple of days in San Francisco the early part of this month, visiting the various lumber offices.
Scientific piling insures perfectly AIR DRIED lumber. Our location in the San Joaquin Valley assures us of a long drying season and ideal drying conditions.
(A True and Durable Vhite Pine-Pinus Lambertiana) is both water cured and air dried. It has set a standard for QUALITY and SERVICE by which other lumber is gauged. It is the delight of the wood worker and pattetn maker the world over.
E vERy recognized architect in your town is T.j reading, in his own trade paper,the "story of Redwood"-of its natural color, its beauty, strength and general adaptability for construction purposes. And this story is being told in an interesting and convincing manner, for the architect is recognized as an important factor in the building program.
And this Redwood preference on the part of the architect, established through these regular messages, will in turn influence prospective
home owners and builders. And these new friends of Redwood will look to you for their lumber requirements. Complete stocks will assure them of a first satisfaction which is of primary importance.
Millions of feet of Redwood lumber are always in stock at Hammond's, ready for immediate shipment. Large pr-oduction by Flammond mills assures a ready supply for every retail yard. Let Hammond's serve you on your Redwood requirements.
Main Ofice:
"Use Redwood '.It Lasts"
(Continued from Page 16)
to yards of any size, and that it has been already installed by thousands of dealers. He read a number of letters of commendation for the system from concerns which are using it, and also letters of praise from prominent bankers rvho have investigated it.
Mrs. Fraser read a telegram from the National Association asking for co-operation of dealers with the installation accountants.
Telegrams expressing good wishes fora successful convention were read from R. B. Allen, secretary-manager, West Coast Lumbermen's Association, and from the Florida Retail Lumbermen's Association.
J. E. Mackie, Long Beach, secretary, Pacific Coast BuildProminent Retail Dealers
The Secretary's report was read by Mrs. Fraser. This shows that the association has had a very successful year, both as regards general progress and financially. Attention is drawn to the fact that $1200 of the money borrowed from some of the directors in 1923 was repaid during the year, and the secretary announced that it was expected the balance of this loan would be repaid early next year. The report was unanimously adopted and ordered placed on file. This report will appear in the issue of December 1.
F. Dean Prescott read the report of the Committee on Resolutions, all of which were unanimously approved. These were as follorvs:
RESOLVED, that we, the members of the California Retail Lumbermen's Association, do hereby express our sincere thanks and apWho Attended Convention
ing Officials' Conference, announced that the new Uniform Building Code will be published in December, and told the convention how it will affect'the lumber dealer. He urged dealers to study the code and propose its adoption by their city councils.
preciation of the very valuable assistance given to us in this convention by the Los Angeles Chamber of Commerce, through its Convention and Tourist League, and by its manager, Mr. Charles Cook, through which source was furnished the oftcial programs, the badges and the transportation for our lady delegates on a most delightful sightseeing trip.
president """, "1,?lJJ#t-T:1Tif;e
chair for the nnar session. A. J. McAdam, IJnion Lumber Co., San Bernardino, and Maurice C. Phillips, C. H. Chapman Lumber Co., Santa Ana, were appointed tellers.
Earl White, East Bay Lumber Co., read the Treasurer's report for J. H. Neighbor, Treasurer. This was unanimously adopted. The report showed that there was a cash balance on hand October 31, l9n, of 9502.95, and 91581.01 il .?yi"Sl account. The gross receipts for the year we,re $10,123.46 and the total disburs€ments W,6n.il,
Second, RESOLVED, that we express our appreciation to Lieutenant Governor Buron Fitts for his dpening address of welcomg and particuIarly for his stressing in this address a strong sentiment of Jpproval for the need of co-opcration in all lines of business.
Third, RESOLVED, that we express our thanks and appreciation to the West Coast Lumber Trade Extension Bureau for the installation of a most practical, interesting and elaborate exhibit.
Fourth, RESOLVED, that we express our thanks and appreciation to the Timberman, and George M. Cornwalt its editor; and to the California Lumber Merchant, its editor, Jack Dionne, and Ed Martin, (Continued on Page 24)
'I{now tha Lumbet You Buy!
.,. Today thousands of American home ownerg are justly proud of the lengthening service of their Long-Bell oak floors... tribute undeniable to maximum s6rviceability and economy built into lhat oak flootirCduring the process of menufactura t r r rlft6ls than fr fty years'lumber experience goes into the making ofall oftheee Long-Bell lumber products: Douglas Fir Lumber and Timbers, Dougtas FirWindow Frames
Vl/estem Hemlock Lumber
Southem Pine Lumber and Timbers... Southem Hardwood Lumber and Timbers, Oak Ftooring . . Califomia White Pine Lumber, Sash and Doors, Box Shooks . . . Creosoted Lumber, Timbers, Posts, Poles, Ties, Guard-Rsil Postq Piling.
E Sows and reaps and builds with increasing efficiency, the better to provide a nation and the world with food the ztnterrcan farmer! t t tls11g ago he leamed,the futility of temporary construction, so that today when he builds to housevaluable livestock and machinery, ortostore grains for future sale, he chooses carefully the materials and the workmanship which. go into the building of that shelter. t t tfidevoteeof wood'he is-not only because it yields so easily and so economically tohis will, but because'of its serviceabilityl
'
r 'Those careful farmer-buyers have longhad intimate association with this trade-mark, its meaningof maxinum constr.tction value having been demonstrated repeatedly to them under exacting conditions for many years. , ' ,fs all lumber users . . whether individuals, or purchasers for great industrial projects . . . you can say this trade-mark is assurance that skilled men have done all that long experience and human ingenutty can do to give utmost value fo the uset of lumber products.*
The California Redwood Association is proving to the complete satisfaction ofits members and Directors that it DOES pay to advertise.
For example-last year the Association sent out a questionnaire to the entire list of people who replied to their advertising-their consumer advertising. This questionnaire, with stamped card for replying, was very freely answered by the list of people who had previously asked for information of some sort about Redwood, and the replies indicated that five per cent of all those who answered the advertisements actually bought Redwood as a result of the advertising, their answers, and the information received. For their first year's effort the Redwood directors rightfully considered this a very good return.
Miss Alma Michelini. rvho is connected rvith the Paramino Lumber Co., San Francisco, and whose mezzo soprano voice is heard quite frequently over the radio, was one ofthe tr.vo ladies selected as winners of the audition tests held in San Francisco during the latter part of October. These tests are carried out under the auspices of the Atwater Kent Foundation. The Pacific Coast contests will be held in San Francisco during November and the National contest in New York at a later date.
This year the same plan is being followed. The Association has been receiving an average of trvo thousand replies per month from prospective consumers, to their consumer advertising. These inquiries are being taken care of, and sixty days later the inquirer receives a questionnaire as before, asking if they have bought Redrvood. This yCAT
Half a million copies of "The Story of Wood" are being run offthe press to meet the demands of the thousands of requests received every day for this attractive booklet.
which is a truly wonderful return on their publicity.
Fifteen per cent reply that they received assistance in their Redwood quest from their local lumber dealer. There were many other interesting returns from the questionnaire. For instance, of those who said they bought Redwood, 31 per cent bought siding, and 27 per cent bought exterior trim.
Redwood consumption in eastern territory this year has been far in excess of that of any previous year.
And the Redwood people will undoubtedly be wise enough to realize what others before them have learned to their bitter cost, that advertising tothe consumer must be a continuous thing and not spasmodic, and that continuity is the greater feature of advertising.
Cypress, after a lapse of several years during which its market disintegrated, are starting again to advertise.
Telling in picturesque language the part that rvood has played in the progress of civilization the booklet also convincingly refutes the prevalent notion that the forests of the United States are about exhausted and that there is a danger of a timber famine in the not distant future.
The 24 pages, reproduced by the famous neo-gravue process in dark brown and green are artistically decorated, the illustrations being by one ofthe leading commercial artists of New York.
The outside cover of simulated birch bark and the inside covers which give solid "closeups" of southern pine and west coast forests have received much favorable comment.
Inspirational in character, "The Story of Wood"-owing to the fact that the text contains no reference to the slogan contest, the contest information pages and entry blank being "tipped in"-will doubtless be used indefinitely and it is probable that an additional run will have to be made.
Olympic Auditorium
Id Algelg, qL Ud.r ta.b b Od.ta lt l, t&Lin lltl troveoDer znilr 1996.
It. Robcrt S. ostooit, Tho Uborlor, o€good Conpany. Los Angples, Calr,fornla.
D€ar !(t. osSooil:
You! tlaDlnex Soaklng lestn ln our n8ono Beeu- tlful Show', was ons of tbe noEt-ilrastto anil unlausl tolta to whlch I h8v€ evsr ssan a plooo of Dlllrork anbJectsil.
To ny. otnl knowloalgc tbo iloor ras coDplotely SubDcrgsil i.n rater fot 233 hours - fro6 four Orolock ln the aft€rnoon of october 23rd. to DIne orplock la tbe oornlrlg. Xov.Dber znil.
Soforo tbe te6t Btartsd I lnspectoo tbc iloor oatcfally, togother rltb ltr. Polloct, Vlos-pr€alitant of tbo olynplc .luaUtorlu, anil fouil tbBt yo[ hail us6al no pallt or llllcr of eny klnd to proteot the iloor lron tho aotlon of the rstsr. At tbat tlno we both autograpbsd tbe aloo! altest'1n8 to Lts unflnlshed state.
Consequently at ths concLuslon of the tsgt I Eas Utengsly lnteresteil ln ataln ln6p6otla6 ths aloor. to E€o ehat offect tblE constsnt goallDg haa haA oa yor Lu1!8x oaa pansl aloo!.
tbo sooonil lnsDactloa shoicat the aloor to bs 1! oxcsllont condltlon, thcrc belng no lnilloatlon of rarplDg or twlotlng ln tbc Btr,lcE and !a118, separatlo! of Jolnts. bltstorlng o! panel8 or 8ro111ng. Broopt tor s s}lgbt ralshg of tho grain tbc door rae apparently t! tb. 3e!. conillllor as 0heD lt wae plaocd 1u tb€ wat€r.
I rant to tskc thlt opportunlty to thank you for taklng pEt Jn ou ahos, as well as to oonpllEeat you oD the splelalld prrtorEanoa of your lBnlDex Aoor.
UNDREDs of public l,aminex door soaking tests have beetr made in all parts of the iountry to prrove that dampiress cannot make a'Laminex door shrink,
swell or warp. The voluntanr testimony above is but 6ne of hundreds ih"t *" h".rl toceived. By such demonstrations, thousands and thousands of people have been thoroughly convinced thlt l-aminex doors yn1J'*f operate properly and look well, desPfte drmauc condrflons.
Naturdly, people who have wimessed a Ieminex door soaking test are good prospects for the sale of La--minex do-ors. Iteail dealers tell us that their sales of Laminex
doors are qreatly increased after such demonsrati-ons and because Laminex doors are trouble-proof, they stay sold. Therefore, it is nbt surprising that Laminex doors are profiiable itlms to handle, backed.as thiy are by an adverloh.g. *p.q.of nation-wide scope; py mteltlgent retarl sales counsel; and by effectiie reail advenising helps.
Progressive jobbers carty latge stocks of Laminex do.ors in popular..designr - 1t attractrve pflces trom a retarl proht standpoint. Miil the c uDon for literaturc lnd irutnrctions forconductinga businessbuilding Laminex door soakirig test.
Jri,.
LAMINEX PLYWOOD; built like and used in Laminex doors; beautiful, wide, thin, strong boardsl many uses, Write for literaturc and samples.
Ctcntlemen : Please send illustrated literature and comolete in- : stti.tions for conducting 6 l-amingr door soaking testl ..,. i ?{A
(Continued from Page 20)
for their valuable publicity given to our convention, and the personal interest takeh to rnake our convention a success; and flrther, to expness our appreciation to the local press of Los Angeles for the many courtesies they have given us, throughout this convention.
Fifth, RESOLVED, that we express our most sincere appreciation for the most valuable personal assistance given us by Mr. Floyd Dernier and Miss Dernier of the Lumbermen's Service Association.
Sixth, RESOLVED, that we fully appreciate the excellent service rendered by the Hotel Alexandria, and for the courtesies shown our members by the entire staff of the hotel, all during this convention.
Seventh, RESOLVED, that the members of this Association do by rising vote here and now, express a most sincere appreciation of the untiring efforts and unselfish service freely given to this Association for the past year by our genial friend and President, Mr. Paul Hallingby.
Eighth,RESOLVED, that we do sincerely thank Mr. Edgar W. Pack for the valuable and accurate market reports given relularly to our Association during the past year.
Ninth, RESOLVED, that whereas the Pacific Coast Builders Officials' Conference has adopted the final draft of a lfniform Building Code and which Code we believe is a fair, just and impartial guidb to all Pacific Coast cities and towns for uniform building ordinances, therefore, we recommend that our members urge the serious consideration of this Code in the adoption of Building Codes in the various cities and towns in the State of California.
Tenth, RESOLVED, that whereas the Building and Loan Associations in the State of California have sponsored an active campaign of education, advocating the desirabitty of thrift and savings, which campaign has resulted in the accumulation of large sums of money which has been made available for home financing, thus increasing the home building in the State of California, therefore we, the members of the California Retail Lumbermen's Association, in convention assembled,
do recommend that the lumber dealers of this State co-operate in every \pay possible with local building and loan associations.
Eleventh,RESOLVED ,that the placing of cars of lumber and cargoes in transit unsold, demoralizes the market for the manrt'acturer, the wholesaler, the jobber and the retailer, and results in the shipping of much hmrber, which is inferior in manr.facture, and not stanrrlard in quality, nor in conformity with standard gading rules, and further leads to ttre gross abuse in tying up of transportation equipment resulting in higher operating co6ts, therefore the members of the California Retail Lumbermen's Association in this conve.ntion assembled, do hereby instruct the directors of this Association to uso every efrort in infuencing the railroads in establishing regulations which will eliminate this practrce and further, that request be sent to all branches of the lumber industry, to manufacturers, wholesalers and jobbers, and to retailers, requesting their cooperation to accomplish this end.
Twelfth.
WHEREAS, there has been full and exhaustive discussions in va' rious lumber and building material conventions within recent years, regarding the policy of dealer distribution of lumber and buildin^g mateiials, we, thi members of the California Retail Lumbermen's As' sociation, do hereby declare that we favor the distribution of these materiali through rigular retail lumber merihants which is the logical, most satisfactory and most economical way of supplying the needs of the public for materials for building purposes, and we do hereby declare that we do subscribe without reservation to the dealer distribution policy, and further, that we urge all dealers in lumber and building materials, to co-operate with manufacturers in this policy.
Thirteenth,
RESOLVED, that this Association mourns the loss of those valued members who have passed to their reward during the past year, and hereby places on record the high regard in which they were held by our membership, and our appreciation of the services rendered by them to us during their lifetime, and that this resolution be adopted by standing vote.
Fourteenth.
RESOLVED, that the thanks of the convention be extended to (Continued on Page 28)
We know but hate to come right out and tell you, for this football business gets to be pretty personal around this time of year. Anyway it's dl a matter of sentimental preference. But did you ever think of the other Big Games going on aII around you? Conficts that donot start with a whistle and which run on until one side or theother has to quit from exhaustion. pss inslan6s-
Redwood vs. Decay-f1as been going on for ages. Redwood has scored so often that Decay is groggy. ft wontt be long now.
Redwood vs. Veathsl-V/s31her's triple threat backfield of heat, cold and rain can't make a dent on Redwood. Chalk up another victory.
Redwood vs. 'White Ant.-The ant had beaten all comers and was cock of the walk until it scheduled a game with Redwood. It is licked now. Redwood is taking it to the cleaners for fair.
These are only a few: Redwood is undefeated and has barred no opposition. It will retire eventually undefeated, but not for many years, for unlike other champions, fT LASTS.
In 29 magazines, with a totaL circulation of over 2,707,ooO tfie story of Redwood is reaching the public. Inquiries at the raie of 2,000 a monthare Proofof awakene-d interest. Literally scofes of Redwood dealers are writing us saying that the prosPects we refer to them, arc acnttlly buying-increasing their business'-turning their stock at a profrt.
Of course the story is going over. \flhat other wood is so durable, safe, beautiful? \[hat other tree suPplies Perfect lumber 6o inches wide? \(here can you find a wood that works more easily, is as strong for itsweight, needs no treatment, takes paint or stain better? Yet with all these features Redwood is not expensive.
Stockfudwood, We send you live ProsPects, and supply home, cottage, and cabin plans, a completeagricultural service, z-cilorletter inserts, job andyard signs ,andother material on Redwood and its uses.
Send for your copy of the Redwood Sales Manual. It is full of interesting facts about scores of native 'woods.
Y6u need it for reference.
California Redwood Association, 24 California Street, San FranciscorDept, ?'6017
Please send me complimentary copy ofyout "Rrowooo Sar.rs MANUAI-," the authoritative text on neady all native woods.
(Continued f.rom Page 24)
all.the:peakers who participated in the fine program which we have enJoyec at trus conventron.
The Secretary announced that the West Coast Lumber Trade Extension Bureau have made a present of their splen- did exhibit appearing in the lobby of the hotel to the issociation. This can be shipped to local associations for display at their meetings when requested.
A. C. Baker, manager Northwestern Mutual Fire Association, dealt with the instrrance affiliation which has been formed by the association with his company, and explained the qualifications of the field men, Paul Overend and Guy L. Dartnell. Mr. Baker said the average yard placing its insurance with his company should save enough in premium to pay its annual dues to the association, giving one example where saving was $45 and dues only $25. He asked thal a committee be appointed by the association to work rvith them.
Pa.ul Overend, field man for the northern district, asked members for their co-operation in the work he is doing, particularly in the matter of obtaining new members for the association.
Frank Wright, Brey-Wright Lumber Co., Porterville, brought up the question as to whether the association contemplated issuing a plan book. After some discussion it was resolved that a committee of three be appointed to study what other associations have done in the matter of plan service, and make their recommendations to the board of directors for action.
The last subject for discussion tvas "Composition Roofing.f' This produced a lively and lengthy dis-ussion, rvhich was participated in by most of the members present. The discussion was closed by the passing of a mbtion asking that the roofing committee continue itswork and furthei consider the question and report progress to the directors as made.
of the Lo.s- Angeles Chamber of Commerce transportation was provided to take all ladies who wished to aftend the Chinese Theater in Hollywood, from the Alexandria Hotel to the theater, and back to the hotel after the performance.
On Friday the Los Angeles Chamber of Cornmerce furnished transportation for all ladies attending the convention, fo_r a sightseeing trip through Glendale, plsadena, Hol_ lywood, Beverly Hills, the beaches and the nerv Eeach Clubs. The ladies n'ere then entertained bv the association to luncheon, followed by an afternoon of bridge.
Secretaries of Local Lumber Clubs were en-tertained at
Who made arrangements for e.rhibits
luncheon by the association Friday noon.
Following the adjournment of ihe convention the new Board of Directors held their organization meeting when the following officers were elected to serve in the iominpr the the ioming rne rollowlng omcers electecl rn the comrng year: President, Paul Hallingby, Hammond Lumber Co.
urged dealers to stock a good grade of wood shingle ind push only 5-Z Per-
Wooden shingles also came in for a lot of discussion, and the majority of the members who spoke on the subject push them. One dealer said his company sold only erfects, which were 100 per cent cleai and 10O per cent edge gr-ain, and they are able to get their price witliout difficuliy when'they explain the suDerioritv of the article- Reroofing when they superiority article.
with wood shingles was also discussed, one member saying that it would make a big difference in the volume of ialei if the shingle manufacturers would back up the dealers rvith a finance plan for time payments on reroofing jobs.
Albert R. Israel, West Coast Lumber Trade'Extension Bureau, said that he understood the Red Cedar shingle manufacturers were considering a plan to help dealers finance reroofing, and suggested that the association inform the Shingle Bureau of the concensus of opinion on the sub- ject at this convention.
A much appreciated feature of the convention was the entertainment provided for the ladies. Through the courtesy
Lumber Co., Turlock; Vice-President,
Iros Angeles; Vice-Presideni, - Northern District, R. F. Wells. Turlock Co-- -frrrlock: Vice-Presidcnf Wells,
Southern District, Verne Whitson, Whitson Lumber Co., Fanta Ana; Treasurer, J. E. Neighbor, Neighbor's Lumber Y114, Oakland, and Secretary, I: E. Fraser, San Francisco.
Nine new directors were elected to serve on the Board of Directors for the three-year period. The full board is made up of. 27 directors. The nerv directors are: Central District, C. G. Bird, Stockton Lumber Co., Stockton; Glendale District, W. R. Vanderwood, Fox-Woodsum Lumber Co., Gl_endale; Los Angeles District, Paul Hallingby, HamTol_q L_umber Co., Lo9 Angeles; Orange County District, C. W. -Pinkerton, Whittier I-umber Co., Wtrittiir; Sacrapenlo Valley District,_J. H. Shepard, Friend & Teriy Lumber Co., Sacramento; San Diego District, O. W. Himilton, San D-i9go, Lggbe.r C_o_., Sap Diego; San Francisco Bay Dis- trict, M. A. Harris, Van-Arsdale Harris Lumber Co-.. San (Continued on Page 32)
There are trvo good olcl stories in the South of the effect on the mind of a colored brother of the first sight of the ocean.
One concerns the old colored Uncle who had made a trip to the Gulf coast for the first time, and returning to his inland horne, told of what he had seen. "Man" he said, ,vouall rvon't believe it, but Ah come to a rivah was so wide Ah couldn't see the othah side, an' the wateh wa'nt no count."
Lumber in excess of three-quarters of a million feet, has been sold by the Charles R. McCormick Lumber Company to Stanford University for seating capacity for 16,800 spectators in the Stanford Stadium. This makes five and a half rniles of seats, nosed for seat-boards and is in addition to the necessary creosoted piling and creosoted caps. All the lumber supplied to Stanford University is from the Charles R. McCormick Lumber Company's own stand of virgin timber at their Ludlow and Gamble mills, Washington, stated Walter Kellyof San Francisco, sales manager of the company's lumber department here.
The other one isof the inland nigger rvho was caught in the draft during the war, and shipped to Europe. When he first set eyes on the broad Atlantic he stared 'ivith wide spread eyes at the great expanse of lvater, and then rvas heard to remark:
"Men, that's the fust thing Ah evah saw there wuz enough of."
.A. H. Paulsen, secretary and treasurer of the Coos Bay Lumber Co., of California, which is the operating company for the Pacific States Lumber Co., announces that the steamer Corsicana has been chartered to take the place of the steamer Coos Bay which rvas wrecked recently in the Golden Gate Strait. The Corsicana will carry about 1,500,500 feet of lumber and will operate between Marshfield, Oregon, and Bay Point, California. The Coos Bay Lumber Co.. have taken a bare charter on the Corsicana from Pillsbury & Curtis rvho are owners of the vessel.
We are equipped to furnish Philippine Mahogany Flooring in both Select and Clsar Grades. 13/16x1yr" and l3/16x2%" and 8 to 2A ft. in length.
The retail dealer will 6ndthatPhilippine Flooring will appeal to ths home builder. It is carefully manufactured and graded, is durable and takes an excellent finish.
We Invite Your Inspection of This Stock. EVERYTHING IN
This full paSe advertisenent appeats in Housc aod Gardeo md House Beutifirl during November 1927. It is helping to sell lubet by selliog the homebuilding ida. T[hy not wite for complete infotmation about tieing up your business with ou natioa-wide advettisiog and 6eld promotioo campaigo?Wrsr Coesr LUMBBR Burr,tu MouNr Hooo BuTLDTNG LoNGvtBv, \vlsnrxctox
Dtrtct otuct: &ttle, Washin$on end Potdand, Oregon
'T|HE home design shown above won I the $zooo.00-first prize for Otho McCrackin of Hutchinson, Kansas, in the recent nation wide coinpetition under the auspices of the \Tashiigton Chapter of thiAmerican Instirute oT Architeits and the West Coast Lumber Bureau.
More than two hundred architects from the United States, Canade, England and France entered this competition-Drovinq that our object, the stirirulation o:fb.tti home architecnrre, is of qreat intetest to architects. The competirio*n has inaddition demonstrated the value that architects attach to wood and panicularly to Douglas Fir, West Coast Hemlock, Sitka Spruce and !flestem Red Cedar in home buifding.
These outstanding West Coast woods are ideal material for building any class of
home Doaglat Fit for insance, is the most widely useful wood jn existencestrong, stiff, durableand beautifu Ilygrained -for framing, ruh, doors, floors, panels, siding, gutters, exterior and interioi trim; Vctt Coatt Hcnlo&-clan, bright, nonresinous, free from shake and brash:a favorite for interior trim and flooring; Sitka Spncc-clear, smooth, uniform In texture and non-warping-much used for drainboards, refrigeritoF, interior trim to be enameled, and kitchen frtmelns;Vaant Red Czdar-soft and aromatic-one of the most durable of all woods for exterior uses
Vc will bc ghd to send you copicr of thc scbirm's slctcha rnd consru(ion suggcationt for rhirmdclcro othcrprizc winning hom6, toSerhd with four rcody publishcd bookr dsribing thc vduc ud usoftbcfou outssndin8 lf6r Cost *odr. Jut rddrcr'wct Coesr Lumbct Dut6r. t62 Sm Bail&og. Saale.lTrhrngoa-
(Continued from Page 28)
Francisco; San Joaquin Valley District, F. Dean Prescott, Valley Lumber Co., Fresno, and Santa Barbara District, F. E. Boyd, Boyd T umber &Mill Co., Santa Barbara.
The Exhibits
The many exhibits at the convention attracted a great many of the lumbermen during the three-day session. The following concerns had exhibits: Lumbermen's Service Association; [fammond Lumber Co.; Schumacher Wall Board Corp.; Weaver-Ilenry Mfg. Co.; The Pacific Door and Sash Co.; Pioneer Paper Co.; E. J. Stanton & Son; H. V. Cowan, Inc.; J. W. Koehl & Son; Hipolito Company; Frank Graves, Sash Door & Mill Co.; American Manufacturing Company; Cadwallader-Gibson Co.; Fletcher & Frambes;.Chase Brass & Copper Co.; Celotex Co.; In-A-Wall Safe Co., Inc.; Bates Valve Bag Co.; Northwestern Mutual Fire Insurance Co.; California Redu'ood Association; Angelus Architectural Service Co.; West Coast Lumber Bureau. and "The California Lumber Merchant."
The special contest, "Know Your Wood," which was conducted by the Hammond Lumber Co., was won by Jim Chase, Little River Redwood Co., Madera. He was awarded the first prize, a bowl and candle sticks, for naming correctly sixteen out of the twenty specimens of woods they had on display. The second prize, a smoking stand, was won by L. A. Nelson, Portland, Ore. The third prize, a set of bud vases, was won by C. Stowell Smith, San Francisco. The prizes were all made of figured gum and were manufactured at the Hammond Lunrber Co. plant at Los Angeles.
Thursday Noon-The Hoo-Hoo Luncheon
About 135, including many of the visiting lumbermen, attended the luncheon of the Los Angeles lfoo-Hoo Club No. 2, which was held in the Ball Rooin of the Alexandria Hotel. President B. W. Byrne presided over the meeting. During the luncheon hour, Glenn Hood, master of ceremonies at the Yosemite National Park, and Joe Chapelle, an Orpheum vaudeville headliner, gave several enjoyable vocal and musical selections. Glenn Hood led the club singing and several selections were sung from the song books furnished by the California Retail Lumbermen's Association.
Following the luncheon there was a short business session when the club held its annual election of officers. The following were etected to serve for the ensuing year: President, J. E. Martin, "The California Lumber Merchant;" vice-president, J. Max Landram, Coos Bay Lumber Co., and secretary-treasurer, Mel Coe, C. D. Johnson Lumber Co. B. W. Byrne, W-estern Hardwood Lumber Co,; Lloyd
Cole, Hammond Lumber Co"; Russell Edmonston. E. K. Wood Lumber Co.; I{arry V. Hanson, California Panel & Veneer Co.. and Don Philips, Hart-Wood Lurnber Co., ra'ere elected to serve as directors. Frank Harris, San. Francisco; Jim Chase, Madera; C. J. Hogue, Seattle, and Ffawk Huey, Phoenix, Ariz., were called on for short talks.
James M. Brown, Spokane, Wash., was endorsed for Snark of the IJniverse, and Fred Roth, San Francisco, was endorsed for membership on the Supreme Nine. Tl-re secretary was instructed to advise Secretary-Treasurer Henry R. Isherwood at Miami, Fta., by telegram, where the Hoo-Hoo annual convention was in session.
SAN FRANCISCO
Mcrchantr E;:lTff Building
LOS ANGELES
Pacific Mutual Building V^A,ndikc 8792 - TUcLcr 7691
EUREKA
\f,fhcn in Humboldt Courtn Mrit Our Mill Sccond end M Strcctr, EureLa
Memberc California Redwood Ascocicfdon
_4. tltg_no<t^regular.meeting date falls on Thanksgiving Day, the club will hold its next luncheon on Thursday, Decem6er 8.
Friday Evening
The annual banquet and dance was held in the Ball Room of the Alexandria Hotel. Nearly 350 attended the dinner and dance. Dur- ing the dinner hour, Dee Edsley, the well known Ontario retailer, led the gathering in community singing and several orchestra selections were rendercd bf' the Alexandria Hotel Orchestra.
_ Paul Hallingby, president of the association, introduced Jack Dionne, publisher of "The California Lumber Merchant." who acted (Continued on Page 37)
150,000 ft. 1// No. 1 Con. & Btr. Kiln Dried Birch.
100,000 ft. lx5 & \l'dr. 8/ & Lcr. No. 2 Com. Kiln Dried Birch.
25,000 ft. 1rl No. 1 and Better Basswood.
100,000 ft. No. 3 and Better White Pine.
75,000 ft- 13/16x2futr MFMA Third Grade Maple
Flooring.
100,000 ft. 13/l6x2tltr MFMA First Grade Birch Flooring.
75,000 ft. 13/16x21/ar, IIFIIA Second Grade Birch
Flooring.
'40,000 ft. 13/16x2l/atr tr{FI{A Third Grade Birch
Flooring.
30,000 ft. 13/16x2lar MFXIA First Grade Birch
Floorirg 2-51r.
35,000 ft. l3/L6x2Y+tr i!IFMA Second Grade Birch
Flooring ltl-Sftr.
Western Representative JEROME C. GRIPPER 714 Wex 10th St. - Los Angeler
KNEELAND.McLURG LUMBER COMPANY
is the latest work of A. V. Holt, noted authority on building costs. Like all good things it ic extremely simple. In fact, you will wonder *hy you never thought of it yourself. It is poctet size (4% t'x7y1 " r., securely bound in fex- tf ible leather cover, f.tlly indexed for rapid u8e.
This book, r'Automatic Building Costs," males figuring a houee plan ae cimple ar A B C. It ic to the l'nber dealer in Gguring building costi what the world-famed "Lumberman,s Actuary" ic in figuring board feet ft startc out with a simple !'basic house" and then all other houses are figured in percentagel of this !'basic house." After you have read the cimple directionc
in, the front part of thic book and established your rrkeytt coetc (the directiorrs tell you exacdy how to do this) you can 6gure any house at YOUR OWN PRICES IN YOUR OWN LOeALITY in2to5minutes.
This seems unbelievable, but it's tnre, abeolutely true-and to prove it, we make you this
If you are an accredited lumber dealer, we will rend you thia book for one week's free use, If you don't thin& thic book will save you ten times its cost the first year, return it to us and the transaction is closed. You risk nothing--ryour only expense will
Just fiII in the coupon, attach to gour Ietterheail and mail to us.
SPECIAL NOTE:
This blfer is good ONLY to accredited lumber dealers and we reserve the right to decline to send this book on approval to dealers not on our accredited list.
be the few cents it costs you for return postage.
On the other hand, if you 6nd thir book ie all we say it ic and you want to keep it, you eend us the cpecial introductory price of fl5 which under this special offer payc for the booL in full.
Automatic Building Costs Co., 3O North La Salle Street, Chicago, Illinois.
Send uc yor bok, "Autmrtic Building Costr"' for one wek's fre u*. If we dm't thinL this book vlll sve ua ten times its cGt the ifirst year, we will retun it to you by lwel pct iuured. If we find yru bok proves up ud we desire to keep it, we wlll remit inhedlately o recelpt o{ you first invoie the 4ecial htroductry prie of 115 whtch pay: fc the book ln full during tbis introductory offer. Firm
In order to enlarge and better organize the sales promotion activities of their organization, William R. Ripley' vice-president of The Wheeler-Osgood Company, Tacoma, announces the appointment of P. H. Holliday as Sales lromotion Managei bf the Company. For several years, Mr. Hollidav has been district manaser of the Southern terri- Holliday manager Sout tory wilh headquarters at Atlanta. The Wheeler-Osgood Comnenw r." rrfed as the larsest rnanufacturers of doors Company are rated as the largest rnanufacturers of in r6eworld and are oarticularlv well known fot in t6e world and are particularly for their Laminex doors, which during a very short time, have won a national reputation.
All througli the South, Holliday has made an impression with the merchandising work which he has carried out for Laminex Doors. In comnrenting onthe need of better merchandising in sash and door products, Mr. Holliday says: "\Me beli.eve that any man that we send out to educate the technical adviser or the dealer about Laminex products, should know everything there is to know about them. We do notthink our men should ask to take up the time of anyone unless they are prepared to give information that will compensate for the time and the attention which heasks. For that reason everv Laminex sales promotion representative first goes through a course in the Laminex factory. Most of the men chosen for this work are college men and a large part of them have taken a course in the School of Forestry at the University of Washington. They are kept in the plant for a period of four or five months, where they become intimately acquainted with every manufacturing process. They learn the characteristics of Douglas Fir, and why it is best
Russel T. Gheen, C. D. Johnson T umber Co., was chairman of the d,ay at theclub luncheon, held at the Commercial Club, on Friday, October 28. His program called for a "Roll Your Own Day."
A. C. Horner, Western Manager of the National Lumber Manufacturers Association, gave a short talk on the activities of the association. Several of the members present rvere also called on for a few remarks. C. C. Stibich, Pickering Lumber Co., played several pleasing numbers on the piano. It rvas decided to hold the club luncheons in the future on the second and fourth Tuesdav of each month at the Palace Hotel.
President A. B. Johnson presided at the meeting.
'Norman Buoy, Buoy & Cutler Lumber Co., Portland, recently won the president's cup at the Portland Golf Club. He defeated E. M. Welch in the final match of the tournament, 8 up and 7.
The Pacific Lumber Company, preparations to electrify its mill will be started soon and will be winter.
B Scotia, Cal., is making B. Work onthis mill carried on during the
suited for door construction. They know how long and to what degree of moisture the lumber should be dried before it is ready for machining. They learn the principles of Lamination. Each step in each operation is thoroughly understood. From the plant, they are taken into the office for a month's training in the policies of the Company and in the merchandising plans.
"Thus, when they go on the road, they know everything about the production of the doors, from the time the logs are cut in the forests, until the finished door comes from the factory. They also know the reasons why Laminex doors, from the standpoint of salability, are a desirable merchandise for the jobber and dealer. Many of our sales pro_motion men have temporarily worked as a part of the sales force of leading jobbers and dealers and their experience includes definite facts as to how certain distributors have added to their sales and their profits through the handling of this nationally advertised, ltandardJzed and improved door."
Mr. Holliday will make his headquarters at Tacoma.
Manufacturcrr of C,alirfomia White & Sugar Pine Milh at Sueanville and Hilt, Cdif.
Moulding-LaUic+Cut Up Stock Tbick Pattera Lrmber
H. L. Nelson, sales manager for the Western Plywood Company of San Francisco, is now in the east in the interest of Redwood "Plyco" panels. Mr. Nelson will make his headquarters in Chicago but will also spend considerable time on the Atlantic coast. He will be away about six weeks.
The Fox-Woodsum Lumber Co., Claremont, has moved to its new location. In addition to moving the sheds from the old location, a new shed twice as large as either of the old sheds will be constructed, according to manager Frank Holmes.
The 1lth Annual Shingle Congress, the annual meeting of shingle manufacturers from Washington, Oregon and British Columbia, is set for December Sth, at the Olympic Hotel, Seattle, Washington.
Inasmuch as this meeting is to be preceded by district meetings, which will be attended by Mr. Whiting and such men as can come from Chicago at that time, it was decided that this year's meeting should cover one day only. It is the plan to make the meetings snappy and to have everything go off on schedule. These meetings are to be followed by the yearly get-together dinner dance, in the Spanish Ball Room at the Olympic Hotel. We are especially anxious to have every mill man in the industry present at all the sessions.
tester M. Tynan of the Tynan Lumber Company, who operates a string of lumber yards in the Salinas Valley, is receiving congratulations from his friends on the birth of a daughter, born November 6th. Mrs. Tynan and daughter are reported to be getting along nicely.
The Merkley & Massie Co.'s plant, one of the largest 24inch shingle mills on the Pacific Coast, situated at Ballard, Wash., was destroyed byfire October 9. The estimated loss is $20,000, entirely covered by insurance. It is thought that the fire may have been due to incendiarism.
Ernest McKee has leased the old shingle mill of Irvine & Muir Lumber Co., at Willits and is installing modern machinery for a mill to have a capacity of 100,000 shingles per day. The Northwestern Redwood Company rvill act as sales agent for McKee.
The Jones Bros., owners and managers of the Valley Lumber Co. with yards at El Centro, Calexico and Mexicali observed the week of October 17 ro 22 as grand opening rveek of their remodeled premises at their El Centro headquarters. Many valuable prizes were given arvay to those attending the opening.
Jones brothers have been in business in El Centro since 1907.
MANUFACTURER:i
CALIFORNIA WHITE AND SUGAR PINE
LUMBER BEVELLED SIDING MOULDINGS BOX SHOOK
CUT SASH AND DOOR STOCK ALSO
DOUGLATi FIR AND WHITE FIR
WESTERN SALES OFFICE No. l02t-t0 Monsdnock Bulldng
6tl Merket St. sAN FRANCISCO, CALIF.
W. EE KATIMAN SAIJS MANAGER
SOUTHERN
Saturilay, November 5th, the Central California Lumbermen's Club held their meeting at the plant of the Calaveras Cement Co. near San Andreas. The Calaveras Cement Company invited the club to be their guests on this day and made the dav a success in every way. The meeting was held in the Old Kentucky House which is the club house for the officers of the cement company.
Through the efforts of O. V. Wilson, president of the club, Mr. J. S. Haddon of Oakland gave a talk on cost accounting which was followed by general discussion of the subject by club members.
Lumber Co., who is a past master in the art of program arrangements. William McNider, sales manager of the Calaveras Cement Co., made a short talk that rvas greatly ap- preciated by the visiting lumbermen.
Following is a list of those present:
\,V. H. Falconbury, Falconbury Lumber Co., Stockton, spoke very fittinglv regarding thelate Robt. Inelis, formerly nanager of the San Joaquin Lumber Co., whose death occurred during October.
George Ground, Modesto Lumber Co., Bruce DuVall, Ripon Lumber Co. and Jim Gartin, Stanislaus Lumber Co., were appointed a committee to arrange for a ladies day meeting to be held in Modesto, December 10th.
During the afternoon a trip was made through the cement plant under the guidance of Mr. P. S. Taylor of the company.
The company set lunch for the club at noon and at 6:30 P. M. a wonderful banquet was served. Copies of old familiar songs had been prepared by C. G. Bird, Stockton
W. F. O'Keeffe, Roberts & O'Keeffe. Stockton: Rod Hendrick. son, Oakland; A. F. Emerson, Stockton; Joe Cuneo, White Bros., San--Francisco; Bruce Duvall, Ripon Lbr. Co., Riponj H. M, Smith, Lodi; D. A. Williamson. Williamson Lbr. Cb.. Catt: F- G. Smith.
Jan rrancrsco; sruce ljuvall, Lbr. uo., Ktpon; .FI. Smlt t-od!; P.A. Williamson, Lbr. Cb., Gatt; F. G. Smit
iii,i.'"r-u'.-li"itll't;::
A. Wtlltamson, Wrlliamson Galt; Smith, !.odi; R. C. Thompson, The Timberman, San Francisco; Geo. B. Eidenmiller. Waterfront S. & D. Co.. Oakland: O- D- Ruse- Tilden Eidenmiller, Co., Oakland; O. D. Ruse, Tilden Lb;. & Mitr C"., st..iion; J. G.
Stockton; G. A. Kramer, Redu'ood Mfg. Co., Pittsburg; C. A. Berry, Redvrood Mfg. Ber C, A. Berry & Son, Valley Sprinss; H. M. Gunton. Gritzmacher Berry, her & Springs; Gunton, Gunton. San Francisco: F. F. Fisher. Fisher Bros. Gunton, Francisco; Fisher, Bros., Stockton; G. E. Ground, Modesto Lbr. Co., Modesto; T. L. Gardner, California Millwork Institute, Stockton; C. G. Bird, Stockton Lbr. Co., Stockton; William McNider, Calaveras Cement Co., San Francisco; R. B. Bird, Chas. Nelson Co., San Francisco; J. U. Gartin, Stanislaus Lbr. Co., Modesto; W. M. Casey, Redwood Mfg. Co., Pittsburg; L. H. Elliott, Valley Lbr. Co., Lodi; R. L. Ustick, Stanislaus Lbr. Co., Modesto; J. J. Farley, The Pacific Lbr. Co., San Francisco; Dan Schroebet, San Joaquin Lbr. Co., Stockton; W. F. Neider, San Joaquin Lbr. Co., Stockton; H. P. Alderman, The Pacific Lbr. Co., San Fr,ancisco; A. R. Martin, Hales & Syrhons, Sonora; R. R. Hull, Stockton Lbr. Co., Stockton; C. U. Utterback, Stockton; A. H. Fisher, Fisher Bros., Stockton; O. J. Rust, California Cedar Prod. Co., Stockton; F.A. Witmer, Modesto Lbr. Co., Modesto; George Kewin, United Lbr. Yards, Modesto; W. H. Falconbury, Falconbury Lbr, Co., Stockton; O. V. Wilson, Central Lbr. Co., Stockton; W. H. Woods, "The California Lumber Merchant," San Francisco.
(Continued from Page 32)
as master of cerernonies. A special feature of the banquet was the drawing of prizes. Mrs. J. W. Fisher won the ladies' prizi, a fivepound box of Martha Washington chocolates. A gold key ring chain, the geqtlemen's first prize, was won by D. F. Fickling, Lynwood, and the second prize, a $10 order on Silverwood's, was won by C, E. Bonestel, Ventura. Everybody present was presented with a "Douglas Fir Hound," donated by the West Coast Lumber Bureau. Following the banqnet, dancing was enjoyed until midnight, Dur-
G. C. Burnett, Burnett Lbr. Co. .,.....
A. J. Russell, Santa Fe Lbr. Co. .......San Francisco
Elmore King, King Lumber Co. .. . ......Bakersfield
R. L. Noble, Lumbefmen's Mut. Cas. Co. ... ..San Francisco
Jas. C. Nason, Nason Lbr. Co. .. .. .....Yuba City
W. P. Frambes, Fletcher and Frambes ....;.. ,.Los Angeles
Geo. N. Swartz, L. B. Lumbermen's Assn. Sec. ......Long Beach
C. W. Pinkerton, Whittier Lbr. Co. ..Whittier
Mr. and Mrs. R. F. Wells, West Turlock Lbr. Co. ..Turlock
Mr. and Mrs. Paul Hallingby, Hhrirmond Lbr. Co. .....Los Angeleis
Mr. and Mrs. C. C. Nuckells, Hammond Lbr. Co. Colton
L. W. Lungwitz, H. V. Cowan, Inc. .Los Angeles
Mr. and Mrs. Laurence E. King, Hammond Lbr. Co. ,. Ontario
F. L. Trimble, H. V. Cowan, Inc. .. ,...Los Angeles
Mr. and Mrs. A. J. Todhunter, Ilammond Lbr. Co. ...,Los Angeles
Mr. and Mrs. W. S. Crosby, Ilammond Lbr. Co. ,......Los Angeles
Mr. and Mrs. M. L. Cooper, Ifammond Lbr. Co. ...,...Los Angeles
E. D. Tennant, L. A. Lumbermen's Club ...Los Angeles
R. V. Baker, Lumbermen's Club of Arizona .Phoenix
Floyd Dernier, Lumbermen's Service Los Angeles
Mr. and Mrs. G. C. Gearhart, Hammond Lbr. Co. .. ...Los Angeles
E. D. Heldma4 Secy. Santa Monica Dist. ....Santa Monica
Mr. and Mrs. A. C. Baker, Northwestern Mutual.......Los Angeles
W. L. Bryson, The Celotex Co. . .....San Francisco
Mr. and Mrs. F. T. Fisher, Fisher Bros. Lbr. Mill ........Stockton
W, S. Riley, Peoples Lbr. Co. Oxnard
B. G. Brown, Jr., Peoples Lbr. Co. Ojai
Mr. and Mrs. H. B. Carver, Peoples Lbr. Co.. ..Santa Paula
H. H. Smith, H. H. Smith .......Daly City, San Mateo Co.
J. C. Snell" Snell Moffett & Nichols .....Los Angeles
Hawlt Huey Phoenir, Arizona
A ttended tlte C onaention.
ing the evening, several excellent entertainment numbers were given by professional entertainers.
Among those who registered were the following:
R. J. Leahy, Chase Brass and Copper Co...San Francisco and L. A.
L. E. Cole and wife, Hammond Lbr. Co. .......Los Angeles
Mr. and Mrs. J. M. Chase, Little River Redwood Co. ......Madera
J. B. Zweigart, Northwestern Mut. Fire Assn. .Los Angeles
Steve Westover, San Gabriel Valley Lbr. Club Alhambra
O. H. Maatach, Sec. Glendale Burbank Assn. .....Glendde
Chas. P. Curran, Curran Bros., Inc. Pomona
Manufacturers
Owning and Operating Steamere
Elizabeth
South Coast Westport
Ample Stocks at the Mill
Plus Three Steamers Insure
Prompt Delivery
San Francirco Oftce:
No. I Drumm Strcct
Phoae Kearney 2795
Members California
Lo: Angelee Office: ll5l South Broadway Phonc WErtnorc 9291
Redwood Associotion
C. Stowcll Smith, Calif. White & Sugar Pine Mfgrs. Assn.. S. F.
R. F. Hammatt, California Redwood Assn. . ..San Francisco
W. S. Tillson, Modesto Lbr. Co. ....Modesto
A. B. MacAlpine, E. J. Stanton & Son .Los Angeles
H. C. Clark, Booth Kelly Lbr. Co. .....Los Angeles
L. A. Nelson, West Coast Lumbermen's Assn. ....Portland, Ore.
Howard Curran, E. K. Wood Lbr. Co. ..Los Angeles
R. J. Dahlern, La Verne Lbr. Co. La Verne
S. W. Plummer, San f)imas Lbr. Co. .....San Dimas
O. W. Carr, Burnett Carr Lbr. Co. .Exeter
Dudley Chandler, Bldg. Matl. Dealer Assn. Cr. .......Los Angeles
Charles Garrison" Two Rock Com. Co. ...Two Rock
Ralph C. Thornpson, The Timberman .. .....San Francisco
(Continued on Page 48)
Four reaaonE why you should rtock Browntr Supencedar Closet Lining.
l-Demand-greater every day because architects are specifying it.
2-Cost-about the same as lath and plaster.
3-Easily Handledpacked in 6bre-board, ' dampproof boxes. No depreciation. No broken tongues and grooves.
4-Profit-lt speaks for itself.
PROTECT YOUR CUSTOMERS WITH MOTH TNSURANCE.
l*t us send you further information anil guole !,ou priccr.
I <lon't know how newspapers got into the rvorld; and I don't think God does, for He ain't got nothing to say about them in the Bible. I think the editor is the missing link we read of, and stayed in the bushes after the flood and then came out and wrote the thing up, and has been kept here ever since. If theeditor makes mistakes, folks say he ought to be hung; but if the doctor makes mistakes he buries them and people don't say nothing because they can't read and write Latin. When the editor makes mistakes there is a big lawsuit, and srvearing, and a big fuss, but if the doctor makes one there is a funeral. cut flowers. and a perfect silence. A doctor can use a word a yard long rvithout him or anyone else knowing what it means, but if the editor uses one he has to spell it. If the doctor goes to see another man's wife he charges the man for the visit, but if the editor goes he gets a charge of buckshot. Ary college can make doctors to order, but editors has to be born.-Exchange.
The man who starts with the idea of getting rich, won't succeed; you must have a larger ambition. There is no mystery in business success. If you do each .day's task successfully, stay faithfully rvithin the natural operations of commercial law, and keep your head clear, you will come out all right.-Rockefeller.
Salvation Nell: "Don't you want to ioin the Salvation Army?"
Old Man: "Who are they fighting?"
It's much easier to make an opportunity, than it is find one, and it's much quicker. - -
If you'll notice closely you'll fincl that satisfaction one half action, and only one fourth sat.
to is
Vern A. Smith has returned to Eugene from California, and with A. M. Matlock and T. R. Greenwood has incorporated the Consolid-ated Mills Company to act as selling agency in-the Noti-Veneta district. - Hiadquarters are ii 9uge_ne. Mr. Smith was formerly with the Fischer Bros. Lumber Co.
"What is so fine as an icy cold tub?
The kind you pop into and duck with a 'glub,' Then hop lightly out of and start in to rub?"
(So they say-so they say.)
"Let women and children an<l folk feeble-souled ::r' Turn on the 'Hot'faucet, but give ME the 'cold' The joy of the peppy, the bath of the bold !"
(So they say-so they say.)
"Cold water? I love it! It fills me rvith zip.
What's that? You don't like it? Say, boy, take my tip, It's good for lvhat ails you; cures spavin and pip."
(So they say-so they say.)
I've heard these here birds with their cold water rot, I've spied on 'em too, though perhaps I should not ! Nine times out of ten thev have turned on the "Hot" !
(He-v-hey !-Hey-hey !)
-By George S. Chappell.Robert fngersoll was famous for the library of Agnostic literat'ure he possessed. One day he was showing a newspaper man through his library, and the interviewer asked the eloquent Colonel how much his library cost him. Looking over the shelves, Ingersoll ansu'ered:."Youlg man, those books cost me many thousands of dollars, the Governorship of Illinois, and perhaps the Presidency of the United States."
"Is this a healthy town?" asked the stranger.
"It most certainly is," replied the native. "When I came here I could hardly utter a word, I had scarcely a hair on my head, I hadn't the strength to rvalk across the room, and had to be lifted frommy bed."
"Wonderful," exclaimed the stranger, "how long have vou lived here?" - "I was born here," replied the native.
H. M. Hallenbeck died in a Seattle hospital recently, the cause of death being a tumor on the brain. Mr. Hallenbeck was one of the most popular lumbermen in Seattle. He was for many years in the sales department of the Puget Mill Co., .nd-afterwards- was in charge-of sales for ihe Charles R. McCormick Co. in Seattle. He resigned from this position seVeral months ago.
And the smaller dealers have found out that our service to them is REAL SERVICE. Our quick shipment of anything and everything for the building trade by car or truck makes it possible for the small dealer to give tip-top service to his trade, and yet keep down his investment, his insurance and his overhead.
T. H. Kewin, president of the United Lumber Yards Inc., rvas'host recently to a party of trventy-eight, mostly lumber salesmen, at his lodge in the Sierras about fifteen miles above Sonora. Mr. Kewin lvho owns a mill and considerable timber in Tuolumne County, is deeply interested in forest conservation and fire prevention and practices conservative methods in his operations here. The party was entertained over Saturday night and Sunday. Those present at the outing were:
H. B. Worden, Redwood Mfg. Co., San Francisco; Robert lJrban, Los Angeles; W. O. Nleshek, United Lbr. Yards Inc., Modesto; J. B. Ferguson, Shaver Lake Lbr. Co., Clovis;C. H. Terrell, Chas. R. McCormick Co., Sacramento; M. G. Payne, United Lbr. Yards Inc., Modesto; H. C. Ifenry, Booth-Kelly Lbr. Co., Sacramento; G. R. Bleecker, Eagle Lbr. Co., San Francisco; Wm. NlcNider, Calaveras Cement Co., San Francisco; T. F. Caffee, MartinSenour Co., San Francisco; H. Reynolds, Calaveras Cement Co., Stockton; C. E. Watson, Yosemite Portland Ce-. ment Co., Merced; H. L. Alderman, Pacific Lbr. Co., San Francisco; G. M. Kewin, United Lbr. Yards Inc., Modesto; L. H. Wells, Martin-Senour Co., San Francisco; R. G. Dahlberg, The Celotex Co., Chicago; Carl Dahlberg, Urban Military Academy, Los Angeles; Roger T. O'Hara, Redwood Mfg. Co., Fresno; J.M. Montgomery, Silver Falls Timber Co., Berkeley; Geo. C. Johnson, Chicago; H. B. Chadbourne, E. K. Wood Lbr. Co., San Francisco; L. A. Goddard, Hobbs-Wall & Co., San Francisco; R. W. Clyde, Pacific Portland Cement Co., San Francisco; Jeny Stutz, Coos Bay Lbr. Co., San Francisco; Tom Symons, Hale & Symons, Sonora; T. L. Timrnons, Modesto; A. E. Silva, I\fodesto; T.H. Kewin, United Lbr. Yards Inc., Modesto.
Founded and operated by lumbermen for the benefit of the lumber induqtry, the two vital concerns of our companies are adequate protection for the lumberman, both before and after fire, and lowest cost for the character of protection given. Our expert fire prevention service, our resources a4d our reputation for prompt payment of losses guarantee the quality of our insurance, and our dividends returned to the policyholder, represent an actual reduction of about 40% in his insurance costs.
Ash any of our companies how 'ae can reduce your insurance cost and at the same time prouide the most complete protection the industry has ezter known.
Address delivered at the Annual Convention of the California Retail Lumbermen's Association
It is a pleasure for me to be *'ith you today, and help to instill within the grind of business, and the turmoil of industry, the spirit ot goodwill.
Looking back over a period. of years, it is surprising to see the changes that have taken place, not only in our own especial industry, but in all other industries. The mode of travel, the transmission of correspondence. the advance of the air over land and sea, the replacement of manual labor by the rnachine, are alf iinstances of change on the one hand and decay on the other.
What a revelation it is to be able in a few short minutes to transmit a message, say from Los Angeles to New York, when comparatively only a few years ago it would have taken menths. And yet, Gentlemen, the changes enumerated are no greater than the methods of conducting our industry today in comparison with the methods of yesterday.
I can well remember the day, when as a salesman, I was sent out to get orders. "Get them honestly if you can, but if not, get them. Lie to your customer, defame your competitor, but get orders---or get out." But today? The spirit of cooperation was never in such evidence as it is today. Today the communit5r that is without its business organization is as much trehind the times as a horse and buggy is out of place on Spring.Street, Los Angeles, or Market Street, San Francisco.
The man who is operating a lumber yard in such a community and under such conditions is on an equality with the man who operates a livery stable in Detroit. I am told, however, that we have many such localities in this glorious state of ours. And yet we have our state organization, and let me tell you that your state organization was. never so influential as it is today.
There never was a time when its influence for good was more recognized than it is today. Captains of the irtdustry are talking of its activities and admit it is the one concern that has the power to obliterate unfair practices and cut-throat competition, and establish such ethical relations as would not only raise the status of the industry, but might even make it possible for a firm to break even at the end of the year.
And the majoritv of the lumbermen throughout the state will be tickled pink if they do break even. What a tragedy!
Millions of money invested throughout the state, and practically every lumbernan knowing that on December 31st he is bound to show a loss.
Gentlemen, it is one of the world's greatest mysteries why lumbernren should be the only ones who seem consistentlly to be satisfied to take a loss. It has been so since Cain followed Abel with
a 2x4. How long, Oh Lord, how long is this going to last? Just so long as lr'e are content to sit and let George do it. Just so long as we are crazy enough to think we are just a little smarter than our competitor. Just so long as u.e think we can bribe our customers with a 5 per cent discount without our competitor knowing it. Just so long as we are willirrg to finance our customers by extended credit when we know the bank has refused to make a loan. Just so long as we think it costs nothing to make an estimate. Just so long as we are content to accept returns, the ma- joritl'of which are damaged, and all de-graded, and still credit the full amount of invoice price. Just so long as we are satisfied to sacrifice price for volume. Just so long as we are foolish enough to go it alone. Just so long as rve remain just plain damned fools!
What is the remedy?
Who is the doctor?
The state organization is the doctor, and believe me the doctor has got a pretty bad case on his hands. But it is far from hope- less. In fact, with careful treatment a speedy recovery should be made. The remedy is cooperation.
What is necessary today is the formation of local organizations in every city and community where lumberlnen are competitive.
Uniform costs and standardized selling prices must be put in force.
The tendency of all business-banking, railroads, steamship, oil, electricity, is toward standardization, either through public or private control or trade associations. Can you borrow money at one bank on much better terms than at another bank? Can yod get a telephone rate lower than your neighbor for the same amount of service? Can you buy power at a better rate than your competitor? Then why should lumber be an exception to the rule?
No progress has ever been made by competition.
All permanent advance of the race has been made by cooperation. The triumph of mankind has been the triumph of organization. The local organizations will be the very foundations of the state associations, and it is up to the state association to take that step if it ever expects ethical relations to be established and unfair practices stopped. A committee should be appointed to consider ways and means of organizing state-wide local associations, tying in with each other from North to South and East to West. We have actual records from some localities, where cooperation is the vogue, showing results which are almost unbelievable, especially so during a time of great depression. These records prove conclusively that cooperation has solved the difficulty. They show an increase in the seling price, which is the difference between a profit and a loss. They show that competitive bidding is reduced to a minimum,
and that the practice of substitution, rebates and free deliveries, is not only unnecessary but a detriment. These records show that the number of salesmen now required is about one-half of hereto- fore. The business of the community has been kept in the channels where it belonged.
, Gentlem.e.n, without _control, based equitabty to all concerned, it is impossible to establish any code of -ethicj that will amount to a hill of beans. It is useless to consider unfair practices. It is useless to discuss ethical relations. It is useless to estabtish any pre- cedent whatever, unless we have a controlling hand that iari at any time step into any breach that may arise, that can straighten out any argument, or adjust any misunderstanding between par- tres operating in the same neighborhood.
Ethical Relations. Unless ethical relations are established in every spot where a lumber yard exists, the retail lumber indus- try of California is destined to become a by-word and a laughing stock, Unfair Practices. What does it matter whether so-called unfair practices exist or not, provided there is no contr.ol of a legitimate selling price? Notice that I say legitimate selling price because I am a strong believer in giving to the consumer value for money received, but I am just as adanrant in seeing that the dealer gets his value for goods supplied, There is no material difference whether a man sells his product, in the first place at a price where no profit exists, or whether he sells at a profit and afterwards gives a rebate to eat that profit up.
Is there any difference betv/een selling No. 3 Com. M&D at $20.00 per M. or selling at $22.00 and giving a rebate of 92.00? None whatever.
Then what is the use of trying to eliminate a so-called unfair practice without first finding out what isa fair selling price, and controlling same. The one is absolutely valueless without the other. Unfair practices are born of unfair selling prices.
We. have here today a crowd of lumbermen representatives of the State of California, Yorir very presence here denotes that there is a necessity to stabilize the lumber industry. You are here to try and correct the evils of a trouble ridden industry. Each local territory has its own peculiar worries, and it is only that particular territory that can work out its own salvation.
Can we not, as a state organization, start the ball rolling and line up the different members into committees in their respective communities? With the object of perfecting local associations.
That is the only cure for the present condition of the lumber business. We have got to cultivate the spirit of co-operation.
Your customen already know about Creo-Dipts. Years 6f advertising in leading magazines have taken care of that And GENUINE Creo-Dipt Stained Shingles last longer because tfiey are made only from the fiirpst selected l$04o vertiol g."io cedar, stained and preserved by e;<clusive Creo-Dipt processes. That is why one Creo-Dipt sale bdngs many-others-why it pays to push Creo.Dipts.
Bldg. Materiel Erhibig Mctropolitan Bldgo Broadwey at Fifth St, Lor Angeler, Calif.
N. V. Edgington, t6il Sccond Strect, San Frencirco, Calif. Bowrnan, Carron & Gilmer, 335 E. Madiron St, Portlend, Orcgon
The California Lumber Merchant. November, gth, 1927. Los Angeles, California. My Dere Sers:
I am sending yuin dis letter a chak for tu bux to pay for dis corking gud lumber paper yu are sanding t_u T. a.cupla times every mont an by yimminy its de dam best paper dat comes tu dis offis an dats no yoke. Its got tu be apurty dam gud paper tu be interestin tu a svede lumberyak caus f rede evryting in it and som times I laflak hal at de vokes in it. yu must be som purty funny guys down -der tu tink op all dem funny yokes.
f am comin down tu de lumberyaks convenshun in yur town an by hooky dat vill be onlyafew days now so I spose I'll see qvite a lot of svedes in a place like dat an it hadn ought tu be very hard tu get a little snus from som of dose guys.
Vel ennyhow.here's yur chak andontforget tu sned me de paper yust as regular as evef.
Yurs trule, S. J. MAAKESTAD, Tilden Lumber & Mill Co., Galt. Calif.
The spirit of co-operation is good-will, courtesy, consideration and the square deal generally. Up to the present time we have not given much thought on the subject of co-operation. We have discussed costs, we have discussed tariffs, and we have suggested measures without end but 1et me say to .each one of you, "Seek ye first the Kingdom of Co-operation and all these other things shall be added unto you."
R'LL STOCI$ GREEN LT,'MBER COMMON AND UPPERS AT MIIJS.
AIR DRY UPPERS AT SAN PEDRO
Mrin Srtcr OEco Lor Argclcr OGcr Hobart Bldg. 397. Prcific Elcctric Bld3. SAN FRANCISCO Phoao TUclrcr 5719
Members California Redwood Associctron
SAN DIEGO &!e Sprcclclr Bldg., FranLlin 1153
The East Bay Hoo-Hoo Club met at Oakland on October 21. Albert R. Israel, West Coast Lumber Trade Extension Bureau, Longview, Washington, attended the meeting and spoke on the activities of the Bureau. Frank E. Samuels, prominent Oakland Rotarian, gave an excellent talk on Business Ethics. The meeting was largely attended.
S. L. "Sid" Eschen, well known salesman for the Chas. Nelson Co., San Franciseo, was seriously hurt Wednesday, November 9th, when his auto overturned on the slippery highway while hewasdriving to San Francisco from Stockton.
The golf team of the Tom A. I\IcCann Hoo-Hoo Club, McCloud, California, recently defeated a team representing the Lions' Clubs of Yreka and Dunsmir at McCloud. B. W. Lakin, general manager of the McCloud River Lumber Co. and past president of the Tom A. McCann HooHoo Club, turned in the best score. The Hoo-Hoo members taking part in the play were: C. B. Daveney, L. E. McGonagle, E. M. Young, John Hancock, M. E. Lambert, H. C. Braden, B. W. Lakin, A. C. Correa, Robert Lang, George Curtis, Ray Hathaway, William Neigh, Ed. Hardlev. Ernest Flathman. Robert L. Ferral and W. W. Martin.
The lumber fraternity of the Southern California District regretted to hear of the recent death of Paul Roof. Mr. Roof was associated with the Hoyt-Roof Lumber Co., of Ontario. He was well known in Southern California and took an active interest in lumber affairs in his district.
of Callfornla
Manufacturerr of Doughs Fir and Port Orford Cedaj
Sarvmillr, MareMeld, Oregon
Dirtfiuting Plant Bay Point
Annual Production
2(X),(XX),(XX) Feet
GENERAL SALES OFFICE
Bay Point, CaL
San Francisco Sales Ofrce
lfiD Balfour Bldg.
Lor Angeter Oftce, tr"ft,tj."lif,,
George Blamer, who recently sold his lumber business at Monrovia, is now connected with the E. M. Smith Lumber Co. of Anaheim. He is assisting Mr. Wright, the manager of the E. M. Smith Lumber Co.
A nerv lumber yard has been opened at Bostonia, near El Cajon, and is known as the Bostonia Lumber Co. Mr. W. W. 'Wheatley, formerly with the Consolidated Lumber Co., is the manager of the yard.
The A M. Mayo Lumber Co. has opened a new yard at 1009 Soutih 39th Street, San Diego. Mr. A. M. Mayo, formerly in the lumber business in Wisconsin, is the manager of the company.
Frank Connolly, sales manager of the Western Hardrvood Lumber Co., is back to normalcy again and calling on the hardwood trade. He recently suffered a broken leg plaving handball rvhich kept him close to his office desk for several weeks.
R. F. Hamilton, The Pacific Lumber Co., San Francisco, was a recent Los Angeles visitor where he spent a day with A. L. Iloover, their Southern California representative. IVIr. Hamilton was on his way to the southern states where he will spend the next month. He will return to San Francisco around the middle of December.
In "Robbins" Flooring you are assurd of the very finest that has ever been, or ever will be produced. Our geographical location, t h e modern machinery in our mill, and the type of men who make our fooring, all go to make this statement possible. "Robbins" Maple and BirchFlooring is the best.
Southcrn Californir: C. J. LAUGHUN
6il7 Pctrolcun Sccuriticr Bldg., Lor Angclcr
Northcrn Celifornie: GEORGE C. CORMTIUS, Ancricrn BraL Bldg. San Francirco
From the October, 1927, issue of the Magazine of Business
The company that bears our family name and of which I have been president for many years, consolidated about.l8 months ago with a number of other manufacturers. Ever since, I have been repeatedly asked why an organization that is as old, as well know{r, and as successful as our buiiness is. should have found it advisable to join a merger. I am going to attempt to answer that question in this article; and I am permitted to write under the cloak of anonymity, to be free to discuss the matter frankly.
We did not decide to enter the consolidation on any sudden impulse. Several times during the last 15 years we had opportunities to sell the enterprise at what would be generally regarded as a princely figure. But these ofiers did not interest us because we had no desire to retire.
On two previous occasions we were invited to merge the company with other organizations in this field; but we were not ofiered anything sufficiently attractive to compensate us for the sacrifices we would have to make, It is true that the money consideration was large, but we would have had to sink the identity of our business in the consolidation, although our trade-mark would have been continued.
If there had been any chance of the proposed merger being consummated, it was dissipated when we learned that our corporate identity company would be lost in the combine.
For sentimental reasons, if for no other, I have always been most anxious to preserve the separate identity of the business, The enterprise was started by my grandfather when he was 66 years of age. He had spent the better part of his life in the wholesale leather business, but was wiped out in one of the panics of the eighties.
A year later an endowment insurance policy for $30,000 which granddad had taken out in his more opulent years, matured. The iamily had maintained a scrap-book, ai a catih-all'f6r all sorts of curious clippings and memoranda. In this book there was a ragged old recipe which had always strangely fascinated my grandfather. He often said that if he were younger he would start another business to manufacture a product based on that recipe.
When the insurance policy matured, instead of retiring as most men would, granddad pulled out that recipe, changed the old barn on the family homestead into a miniature factory, and set to work. Before he died he had the satisfaction of seeing his little business modestly successful. He had a factory which was the show place of the community and had extended his sales over half a dozen neighboring states.
When my father inherited the business he was well along in years. In the 12 years that he managed the company, he "ran the sales well past the million mark and built his distribution to nation-wide pro- portions. Father, however, sold altogether through jobbers. In fact, a large percentage of his output was packed under jobbers' labels. The company had no direct rel4tions with the retailer and, of course, consumers never heard of the organization, unless they went to the trouble ol puzzling out the name of the manufacture4, which was printed on the package in a type too fine for the ordinary eye to read. My father sensed the dawning of a new day in business manage- ment. After I finished college, he had me take a post-graduate course in business administration. Later he induced me to take a correspondence course in advertising. In those days, one could study advertising only through the mails, There were no resident schools of advertising; if there were, I never heard of them.
So when I stepped into the presidency of the company I was wellprepared by education and by parental coaching for the job. In view of rqy training, it was natural for me to try my hand at advertising. Our first appropriation was for only $3,200, but I can still remember with what trepidation I signed the order.
I doubt if that first campaign accomplished much, but it did at least let the consuming public know of our existence. We began to get letters from people, telling us how much they enjoyed our product and informin8: us of new ways to use it. These suggestions were tried out in our laboratories and if found meritorious were incorporated in our advertising literature. Thus the consumer assisted us materially in expanding our market,
Letters also came from people who were dissatisfied. They had obtained poor results from the use of our product-mainly because they did not use it properly. These letters led us to believe that our printed instructions were not specific enough. So we remedied this deficiency. Thus the complaints which we received from a few persons who read our first advertising helped us to make a vitat imprbvement in our business.
At any rate, rre became convinced of the value of advertising; and from that day to this we have been one of the country's most coneistcnt advertisett Our sales have grown steadily, until now they arle at least 15 times what they were when my father died.
The business has always been highly profitable. Only one year in the entire history of the enterprise failed to show a profit, and that was 1920. We would probably have shown a profit in that hectic period, too, if we had not seen fit to compensate our dealers for the ioss ori oui product which they sustained when prices took a tumble that year.
Wi never had any labor troubles. In fact, most of our old employees are stockhoiders in the business, and all of our employees are paid better than standard wages.
I am still a young man, with an expectancy of at least 20 years of active business life. The burden of management is ably shared by several younger executives.
Thus-it would seem as though our business was harassed by few oroblems. In the languase of the day, we were "sitting pretty." To lhose who are familiai with our situation, it is inexplicable why we should have joined the merger. Many of my business friends accused me of sllling out becauie I became scared of the "trust." They called it "a case of cold feet."
But there is one fact about our business with which my critics are not familiar. It is a secret that I always carefully guarded, disclosing it only to my immediate associates' This secret concerns our selling cost.
Oui selling cost has been mounting steadily ever since I became oresident. II must have started to rise even before my time. No doubt my father struggled with the problem, for- our..old recoqds show thit during the list four years of his life his selling cost increased 7/o.
I do n6t know what granddad's selling percentage amounted to, but it could not have b-en high. I doubt if it amounted' to 10y'o. For a long time he did most of the selling himself'
When icame into the business, the selling percentage was l8Vo. The first year of my management the,figure jumped to 2l%. IttC revelation-frightened me, but the handsome profit we made stilled 'mv fears. Tle next year the cost dropped back to 19/o and the succeeding year it went to 20/o where it stayed for quite a period^.
Then tlie-figure began to sky-rocket alarmingly and kept on going up until it struck 30%, and eventually it passed 40%. The last year bifore the consolidation took effect, it cost 44 cents out of every dollar we took in to sell our product.
- 'We were fortunate in being able to increase our prices occasionally to take care of a part of the rising selling cost; but increasing thc price was at best only a temporary solution of the p-roblem..__I realized that there was a limit to what the public would be willing to pay for the article, and I also knew that any business whose selling iolt is rising as ours has been rising for several years is in'an extremely ticklish position.
We dia everylhing we could to solve the question. We changed our method of distri6ution several times. We cut out the jobber and sold direct to the retailer. But, finding that method too costly, we returned to the jobber and curtailed our retail promotion. We had 225 missionary salesmen calling on the retailer. This number was reduced to 50. We then discovired that the jobber would not work alone; he has to have missionary men to assist him. We were obliged to build up our missionary force to its former size. ithanges Whi;h Have Been iaking Place for the Last 25 Years"
We &ied the experiment, in a few states, of giving up salesmen altogether. In their stead we appointed brokers to represent us. While most of these agencies did very well, they did not succeed in stopping our rising selling cost.
For i long time we thougbt we were spending too much for--advertising; so we cut our appropriation in half. That year our selling: cost spurted forward to a new peak.
I think it was in 1922 that I came to the conclusion that the causes of our ever-increasing selling cost were not arising within the confines of our business. They were due to fundamental changes which have been taking place in distribution for the last 25 years.
For example, even a superficial analysis will disclose that it now requires vastly more selling efiort to sell a retailer a given amount of -goods than it did when my grandfather was acting as his own salesman. In the first plce, he did not find it necessary to call on retailers at all. It was sufricient if he made the rounds of the wholesalers a couple of times a year. But if he had made a practice of visiting the retailer, he would have been able to sell him his requirements for six or eight months ahead.
Today, no merchant will buy that long in advance. He does some buying every day and the chances are that.he does not stock anything ahead for more than a few weeks. This means that the manufacturer's or jobber's salesman has to call on his retait distributors much more frequently.
(Continued on Page 46)
"Beautifying maple floors through the use of ehemical stains and finishing materials, is proving very popular with the public and has already become an important factor in the merchandising of maple flooring," stated Mr. A. R. McDonell of The Wisconsin Land and Lumber Co., Hermansville, Michigan, manufacturers of "IXL" flooring, who was a recent Los Angeles visitor. Mr. McDonell, accompanied by Mr. W. R. Steel, Marietta Paint & Color Co., Marietta, Ohio, had just completed a tour of the Pacific Coast. While in Los Angeles, they made their headquarters at the offices of the W. E. Cooper Lumber Co., the Southern California distributors of "IXL" maple flooring.
Mr. McDonell stated that his company is now furnishing the lumber trade maple flooring in practically any color desired. The samples of colored maple flooring on display atthe W. E. Cooper Lumber Co. offices show the beautiful effects attainable through the use of chemical stains, American lacquer and varnitro. These stains, the formulae of the Marietta Paint and Color Co. are found to be uniformly dependable and excellent, he stated, and have been adopted by the l\taple Flooring Association.
The Wisconsin Land and Lumber Co. have oublished a booklet which is a technical treatise on the modern color treatment of hard maple floors, interior finish and furni- ture. The booklet shows eighteen beautiful illustrations of colored maple floorins together with the formula for s_ecuring the various colors. For each colored plate of flooring, there are also colored illustrations showing their interpretations of the various olates as pertaining to interior finish and furniture, which makes J beautifu-l harmonious color scheme for homes. This booklet, revealing the
Owen L. Gibson, secretary-treasurer of White Brothers, "Hardwood Fleadquarters," San Francisco and Oakland, was elected bv the Supreme Council, Scotfish-Rite Masons, in session at Washington, D. C.on October 18th, to receive the 33rd degree. This degree is an honorary degree and those so honored are selected for outstanding work in the order.
If e has been connected with White Brothers for over thirtv-one years and has been their secretarytreasurer for over twentv-two years. He takes a very active interest in the civic affairs of San Francisco and has been a strohg supporter of the Community Chest ever since it started. He has devoted much of his time to the Communitv Chest drives every year and last year acted in the capicity of Colonel. He will also act as a Colonel in the 1928 drive.
Mr. Gibson ranks high in the hardwood industry in California and is an executive of high ability.
hidden beauty of hard maple, is dedicated to the Hard Maole Industry bv the Wisconsin Land and Lumber Co.. for fortyyeari pioneer manufacturers of hardwood maple floorine.
These colored finishes are as attractive in price as they are in beau!1', stated Mr. McDonell, and {rom a utility standpoint."IXL" flooring so treated insures great duiabilitv.
Red Streak High Speed Stcel Knives will givc you longer service without regrinding or jointing. They are made of ahock'resieting ateel.
"Tungsweld," the only Welded High Speed Stecl Knife. The cutting edge of high speed stecl ig welded to a soft steel back. Outlast thick carbon gtccl knives three to five times. Ordcr
(Continued from Page 44)
The orders a salesman takes today are correspondingly smaller. In fact. our orders during the last few years are only about a third of whit thev weie when f first entered business. Then, too, salesmen's salaries ire higher and so are their traveling expenses. -^Putti-ng these facts together shows why it cost us mor-e, to t-ake-a $25 order from a retaile-r in 1922 than ii did to get a $75 order from him in 7902.
With hand-to-mcuth buying in the saddle, all distribution expense has risen enormously. Plcking costs have gone up because shipments are smaller. We used to- ship altogether by freight. Now a good portion of our volume goes by motor-truck, by express, and by paicel-post. Dealers carry such small stocks that when they-are runiring low they cannot waii for a freight shipment. To meet their emergJncy deminds we have to rnaintain warehouse stocks all over the country.
A careful investigation of the situation made it clear that the only way we could beai these rising costs was to add to our line. We figured that we could sell three or four products as- cheaply as we cduld sell one. 'We saw that the single specialty is today being placed under a terrific handicap.
So we decided to take on more products. This, however, was easier said than done. We pdrceived that anything we might add vDuld have to be allied to our original product. But the market was already overcrowded with articles of this kind' Accordingly, this notion was discarded.
"Articles That Could be Sold Much More Profitably as a Family"
We then thought of originating something new, but this.did not seem to be a solution of the difficulty, as it would be years before a new product would be strong enough to relieve our selling burden-.
At-this juncture, we were approached by a fine old compa:ry, doing business in a field similar to ours but not competitive. This company explained that it had exactly the same problem we did._ It iugiested that we join forces, take over a couple of other well-estaSlished houses, with non-competing products, and that the four of us could pool our selling. They argued that it was foolish to create new products when there were already any number of famous trade-marked articles on the market that could be sold much more profitably as a family than singly.
The deal finally went through. We were not asked to submerge the identity of our business. Our company continues as a separate enterprise and is managed much as it was before the merger. The only difference is that the company is now a subsidiary of the parent organization. I am president of the subsidiary. All of our old em-
Is the ideal location for that new lumber manufacturing plant of youis.
Portland is in the heart of the big timber region of the Pacific Northweet. It also hae an abundance of cheap hydro-electric power for manufacturing purposes. Good ocean and railway ehipping facilities, a mild climate and a fair supply of sLilled labor, practically allof which ig non-union.
I will be pleased to gerve you inthe location, design and congtruction of that new mill of yours.
C.om pI e t e B uilding Cons t r uc tion
Special Attention Given to Repair Work
383 Pittoch Block - Portland, Oregon Telcphone Broadway 806O
lron \f,/orkcn, Ccncnt \f,lorLcrr, Brick Laycrr, Cerpcntcrr, Rooforr, Ptunbon, Elcctricianr, Cabinct-mahcre, Painterr end Frpcrhrngcrr; dro Rcrl Eetetc Bondr end Mortgegcr.
ployees are still at their accustomed places. Our advertising co-niinues just as it has been running for 20 years. As far as the publicis conc-erned, there is no evidence that the company is now a part of a large consolidation,
The only vital change that the new arrangement has brought -about is in our selling. The selling of all constituent organizations in the merger has been assigned to a separate sales corPoration. __qur formlr salesmen now work for this corporation, but instead of selling just.our product they now sell all other products made by the four partlcrpatlng companres.
"First Year Demonstrated the Economic Value of Mergers"
The first year that this new arrahgement was in effect conclusively demonstrated the economic value of mergers. The sales corporation operated at a total distribution expense of 23/o,, which is 2l/o rnder what it cost us to sell the last year we operated -indePen- deirtly. It is expected that it will be possible to reduce this selling cost iown to 15% and perhaps lower, as the figure does not include the cost of advertising, as each subsidiary still pays for its own advertising.
Already this reduction in our selling cost has enabled us to lower the price of the product to the trade and to the consumer. The dealer makes a larger profit than he did before, and the consumer has been handed an initial saving of l5%. Other reductions will be made as we effect further economies in the business.
There you have the plain, unvarnished truth as tci why we joined the merger. There are a hundred and one reasons why business enterprists merge or are consolidated or are sold. But to my way of thinking mergeis justify themselves, from the broad social standpoint, only when they are able to give the public a better product or service or the same product or service at a lower price. Mergers that merely earn more money for their constituent organizations or that do not more than solve their own inner, selfish problems, do not justify themselves. Furthermore, I doubt very much if consolidations that do not ultimately benefit the public will continue to vindicate their existence from their own standpoint.
The public is at last demanding that something be done about the high cost of distribution. If the merger is the answer to the cry foi lowering selting costs, then the public will hail the merger and will reward it generously with its purchases. But if the merger does not reduce the cost of selling, then the public will cantinue to look for some other avenue of distribution until it finds one that does, ' The parent company in our organization is itself the outcome of a series of mergers that were effected a number of years ago. At
(Continued on Page 4Q)
The saw you take to the lumber instead of the lumber to the saw.
Built in sizes for all classes of work where a portable hand llrrw can be used.
Operates from ordinary hght socket. Veight 10 to 26 lbs.
The lOJb. saw ideal for cutting veneer.
Why not investigate the many places you can use a SKILSAW in your businees?
Syntron motodess electric hammers for concrete drilling and chipping. For erecting machinery and remodeling jobs.
Tools Sold - Rented - Repaired
318 East Third Street MUtuaI 7508 Los Angeles
J. \l[/. "Joe" Tardy of Douglas, Arizona, is probably thc bcrt known lumberman in that itate, from a standpoint.of horae booeting and town boorting publicity. Tbat'r his hobby. He believcs implicitly that it is the sworn duty of tbe tunber merchant to t&e an activc part in dl matters of civic interest, civic pride, and civic advancemcng and that as he builds his town and community hc builds his own burinesa on a firm foundation
It is said that Joe Tardy has done more to put Douglas on the map than any other one man. For the last year they have been nationally advertising Douglas as a. place of national interesg a resort city, a place where tourists should come, and a splendid place for people seeking future homes and future prosperity, to come and live. He has been the pioneer in this work, and it has already done wonders for Douglas and for that entire territory.
Mr. Tardy came to Arizona from Teras. I{e started working in a lumber yard when he was nineteen years old. At the age of seventeen he was left the job of making a livins for himself and four younger children" and he got into the habit of working that has never left him. He learned the lumber business in a good school with the Alamo Lumber Company of San Antonio.
In 1916 he came to Arizona, fell in love with the state, and has been there ever since, establishing a reputation second to none as a good lumberman, a good citizen" and a useful Arizonian. He is secretary and manager of tlre [euglas Lumbl',CgDln.Ib..d he has made that conoern a power for good in Douglas, anil iI has profitdfE-f his civic and business activities both. They enjoy a splendid business.
A few of his business policier wiU give an ercellent idea of how. llr. Tardy looks at his own business:
\l[/e nevcr tell a customer we havin't anything he wants in thG building line.If we havcn't got it, we get it.
One of our dogans is: "ff you don't know where to get what you want, call the Douglas Lumbe; Company." Another: "Phone 62 and have all your building wants filled at one place."
Wc work WITH our contractors; not against them, and not for them.
We do not sit in the office and wait for business to drop in; we go out and get it.
We make friends of all our customers.
Those are a few of the fundamentals that make the success of that very highly respected and excellent lumbermar\ Joe Tardy.
For 2i2 Yeare (CHICI(AIIAW BRAND" OAK FLOORING
her beco a rtandard of G
Manufactured By
Flooring
Wc* Coa* Rcprootedvcr
C. J. LAUGHLIN
627 Petrolcrm Sccuritice Bldg. l"o.Ansdcf
GEO. C. CORNITIUS
Ancr. NetL BeoL BIdg. Sen Frrncirco
SAMUEL R. NORTON
Hary Brdtdhs
Portlend
COOS Pil.ING & TIMBER CO.
North B€nd, (Coor Bay) Oregon
FIR PILING and PORT ORFORD CEDAR POLES
We Specialize on Quick Delivericr
California Rcprcrcntrtivcr :
ANDREW F. MATIONY LUMBERCO.
. No. I Druam Str.cot, sAN FRANCTSCO, CALIF.
GRITZMACHER & GUNTON
112 Mar&et St
Wholcnlcr
Tdcphonc Suttcr 7000
Deu3bt Fir Spnrcr - Rodwood
Rcdwood end Gcdrr Shin3lcr
Fir Pilir3 - C.du Portr
Split Rcdwood Prodsctr
Aleltr:
(Continued from Page 37)
B. J. Boorman, Boorman Lbr. Co. -Oakland
Syivester L. \jVeaver, 'Weaver Henry Mfg. Co. ' .I-o" Angeles
li. tt. IvtcCatt, Uniori Lumber Co. ...Lo_s Angeles
E. B. Harris, b. B. Harris Lbr. Co. .Ingtewo-od
M. R. Gill, Union Lumber Co. .......:......,.Los Angelec
Mr. and Mrs. G. N. Whiteside, Hobbs Wall & Co.....San Francisco
Bert Wilberg, Wilberg Swartz Lbr. Co. ..... ..Santa Monica
Ed B. Culnaii, Chas. R. McCormick Lbr. .......!o" ngeles
J. A. Thomas, Coos Bay Lumber Co. .. . .Los tngeles
Andrew W. Donovan, Hobbs Wall & Co. ...Los Angeles
Mr. and Mrs. Ben J.Levy, Bank Line Lbr. Co. .Los Ang-eles
Earl E. white, Ea;t Bat Lbr. & Mill co. ' oakland
Mi. and Mrs. Chas. C. Adams, Adams Lbr. Co. ..'.San Bernardino
Mr. and Mrs. O. N. Reynard,'Ambrose Lbr. Co. ...'Santa Barbara
Jerry Sullivan, Westerrrl.br.'Co. .Qan piego
-ff. i. Sulivan" Western Lumber Co. ... ..San D-iego
lV. Goddard, East Bay Lumbermen's Assn. ' ......Oakland
Fred E. Baily, Baily Lbr. & Mill.. .qe"-k9t"Z
Ernest A. BLakma;, Blackman Anderson Mill Lbr. .Oakland
Raloh W. McCune,-Hammond Lumber Co- .Brawley
i. A. Ciottrier, Harirmond Lbr. Co. ..San Francisco
Mr. and Mrs.'E. R. Ellis, Palo Alto Lumber Co. ........Palo Alto
H. A. Lake, Garden Grove Lbr. Co. . .......Garden Grovc
Mr. and Mrs. John W. Fisher, Wilberg Swartz Lbr. Co. ...
P. f.' ii;;;,' i"i;;il ii;:'i;.'. .' .'. .'. :. :.
Mr. and Mri. Raymond Grey, Taft Lumber Co. ... ...Taft
C. S. Curtatt, Balersfield Sand, Stone Co. ..-.Bakersfiel'd Itliss Cene Swartz ... ' -.Long Beach
Mrs. E. L. Unroe Long Beach
C. A. Suiter, Fox Woodsum Lurnber Co. .. . ..Glendde
franf t. F6x, Fox Woodsum Lumber Co. .-...Glendale
F. ff. Ifomei, fox Woodsum Lumber Co. ... ....Glendde
Mr. and Mrs. S. A. Wagner, Peoples Lumber Co. .....,..Fillmore
ttlr. anA Mrs. Vanderwood, Fox Woodsum Lbr. Co. ......Glendale
Francis Boyd, Boyd Lumber & Mi[ Co,., Santa Barbara.
Mrs. C. W. Rnt<eiton and Mrs. M. P. Cookinhan\ Whittier-
A. E. Rogers, Hyde Park Lumber Co, Ilos Ang-eles. .-
A. C. Boweri, Adams-Bowers Lurnber Co., and President of the Orance Countv Lumbermen's Club, Anaheim.
E. L.-Bauer, Bauer-Gieb Lumber Co., Los Angeles.
M. C. Phillips, C. H. Chapman Lbr. Co., Santa Ana. l
G. F. Hoff, Lumber Assn., San Diego.
ttlt. atta Mls. J. M. Dougherg, Cra#ord Lumber Co., Inc., Vista
T. E. Crawford. Crawford Lumber Co., Pasadena.
-S. S. SUa-ore, Skidmore & Bowers, Downey.
S. A. Hortort Cd. Portland Cement C9r., Fresno.
W. F. Steveni, Cal. Portland Cement Co., Loe-Angelee.
C. A. Pontius,-Hammond Lumber Co., Riverside.
ii-"s U. Tvrrell. MacDonald & Harringtorg Los Angeles.
E. fameson, Sun'Lunber Co., Beverly Hills.
Mr.-and Mrs. F. L. Morgan, Whittier.
W. E. Pratt, Sierra Madie Lumber C-o., Sierra-Ma&e.
n. n. pitctr6r, E. K. Wood Lumber Co., Los Angeles.
F;ed W. Schier, \ilfeaver-I{enry Mfs. Co., Los Angeles.
Fred A. Chapin, Chapin Lumber Co., San Bernardino.
Mr. and Mrs. G. E. Cavin, Solano Beadt.
Ross M. Mack, Weaver-Henry Mfg. Co., Los Angeles. -
i. S. Ca"-att, West Coast Bldg. & Loan Assn., Los Angeles-
iii a"a Mrs. W. A. Sampsonl Hipolito Comlnny, Los Angeles.
A. A. Frost, San Diego Lumber Co., San Diego.
A. M. Mavo, A. M. MaYo & Co., San Diego.
Rov L. Sindefer, Dill Lumber Co., Arlington.
n"itttt f. Fell, Frid A. Chapin Lumber Co., San Bernardino.
i. ii. tftcCattirrn, J. H. Mcealum Lbr. -Co.,San Francisco.
i. p. Uatti", 'Thi Cdifornia Lumber Merchant " Los Angeles.
Announcement has been made from the omces of the Coos Bay Lumber Company of California, San Francisco, that at i recent meeting of the board of directors of the above named company and its parent company, the Pacific States Lumber Co., the following were elected as officers and directors,
Pacific States Lumber Co.; President' Mr' Homer W. Bunker; vice-president and general manager, Mr. F..4. 'Warner; secretary and treasurer, Mr. A. H. Paulsen; Directors: M.J. Scanlon, D. M.Winter, W. A. P4lering' Harry Fair, H. W. Bunker, B.S.Arnold and F' A. Warner. Cobs Bav Lumber Co. of California; President, Mr. Homer W. Bunker; vice-president and general manag'er, Mr. F. A. Warner; secretary and treasurer, Mr. A. H. Paulsen;Directors: H. W. Bunker, C. R. Johnson, F. A. Warner, G. S. Arnold and A. H. Paulsen.
The Peninsula Hoo-Hoo Club met at the St. Claire Hotel on October 24, at 6:45 p.m. with the following present : Rod Hendrickson, 20744; Fred Roth, 32843; Elmer Ellis, 19733; R. O. Wilson, 152to9_; Ed Wild, 39770; W. H. Guernsey; J.C.Ellis, 14418; J.H.McElroy,35663; F. W. Ellis,40449; P. K. Ellis,41075; F. F.Boes,38232; O. E. Schnabel, 41089; A. C. Ellis,39764; L. M. Swift, 34O2t; I. M. Crabb, 374M; W. B. Gettys, 754 W. San Carlos, Southern Lumber Co.; E. H. Galpin, 4LO77; A. C. Hansen, 37aO7; A. S. McKinney, 33699; Henry Wills, 32422;R. T. Richmond, Gilroy; Al Hubbard, 38333; Paul M. P. Merner, 34834.
President Al Hubbard took charge of the meeting and Board of Directors was elected consisting of E. H. Galpin, O. E. Schnabel, Henry Wills,A. C. Hansen and E. Ellis. It was decided to have our regular meeting on the fourth Monday of each month.
With the approval of the members, Fred Roth appointed Paul M. P. Merner Vicegerent Snark.
The Chair appointed J. C. Ellisto take charge and arrange program for the November meeting.
Mr. A. Hilton, attorney and manager of the Southern Lumber Companv. San Jose, gave an int-eresting talk on Cre{its and advised that arrangements are being made in San Jose to require of purchasers of material to fill out a card giving complete information concerning locatrion, firrancing, etc., on each job.
Fred Roth was called upon to give a talk. He advised that he would furnish a cup to the Northern Clubs and also to the Hoo-Hoo Clubs in the Southern part of the state, same to be presented to the club having the best record in attendance from November 9, 1927, to September 9, t928.
Rod Hendrickson gave an interesting account of the shingle fight at Berkeley and advised that he believed that the verdict would be given, putting the wooden shingles on an even basis with the prepared roofing. The verdict would render it unlawful to lay composition shingles over old shingles, as far the city of Berkeley is concerned.
The building committee of the Board of Supervisors has instructed the city attorney to draft an ordinance providing for segregation of mill rvork in letting contracts by the board of public works in connection with municipal improvements for the city and county of San Francisco. The supervisors hope to favor home industry in the draft.
(Continued from Page 46)
that time the company was in a totally different kind of business. It had six strong competitors, besides several weaker ones. Suddenly a style change so aftected the demand for the product of the industry that there was enough business left to support only one good-sized house. So our parent company invited all its competitors to join it in a merger. Most of them accepted. Thus the company not only saved itself but it also saved the industrv.
"Another Benefit Derived -from Mergers"
But the consolidation was still in a weak position, as its product was dependent on the whims of fashion. Instead of tringing out new products, it decided it would be better to buy out a business that had an established trade-marked article. In this manner it acquired three products that have been the mainstay of the business ever since; the style product was dropped long ago as not worth bothering with.
It is claimed that we are suffering from an excess of plant capacity in this country. If that is true, and there seems to be no doubl that it is, is it not better for a company that wants to expand to merge with a plant that has an established product than it is to bring a new plant or a new product into an already crowded field? There are hundreds of fine products in the hands of weak manufacturers. Would it not be to the advantage of the public if several of these weak_ enterprises were consolidated and the marketing of the products involved were put on a more efficient basis?
Another benefit derived from mergers, as I see it, is that they establish a better equilibrium between manufacturing and distribu!ign. In the old.days, the manufacturer was many times larger than his average retail customer. The retailer was small. Mosi manufacturers were large. Today, in many lines, the reverse of that situation holds Chain stores; mail-order houses, department stores, and buying_ syndicates have risen until they have attained great po\iler. Before we joined the merger, many of our retail customers represented a larger aggregate of capital than we did, In dealing with them we were ptaced in comparatively a weak positign, Undei the new arrangement, we are just as strong as any retail organiza- tion to. which we may be trying to sell.
In stilr another respect has the merger helped our company. Our o_rincipal raw material is relatively scirce. It is important, and for that reason is subject to the contract of foreign monopolies In the old days, we were often pinched by these monopoli-s. The new combine has so much more buying power than we had when we were working independently that it is in a much better position to deal with these foreign monopolies.
One other point and I will be finished. The consolidation has toned up the energy and enthusiasm of the entire personnet of the organization, including myself. 'We were a family organization and usually took things pretty easy-in fact, I think we were going to seed without realizing it. But all this has been changed now. W-hile I am just as much the manager of the business as I ever was, still there is something about the new set-up that has made me a more efficient manager. I am on my toes again, and so is everybody else.
.FROM TREE TO CONSUMER"
Ratet t2.50 per colutnn inch The Fellow Who Wants to Be Hired
EXPERIENCED LUMBERMAN
Five years' selling in California. Well acquainted in the San Fernando Valleyand Southern California. Would like work in retail yard as estimator and salesman. Would consider selling for wholesale lumber or building material company. Belt of references. Address Box e-157, clo California Lumber Merchant.
SALESMAN-To sell mission basis as side line delivery. Ship anywhere. & Lumber Co., May6eld,
special sash and doors on comto mills and yards only. PromPt Open or glazed. Mayfield Mill California.
RETAIL LUMBERMAN WANTS POSITION with retail lumber company. 15 years' experience and competent to handle any branch of the retail lumber business. 6 years' retail lumber experience in Southern California. Can furnish excellent references. Will appreciate an interview. Address Box C-158. care California Lumber Merchant.
EASTBAY HOO-HOO CLUB NO. 39
Friday, October 22nd, the East Bay Hoo-Hoo Club held their regular monthly luncheon at the Leamington Ilotel, Oakland. About forty-five were present and enjoyed a very interesting program.Among the visitors present were; Mr. A. R. Israel, of the West Coast Trade Extension Bureau, Seattle, Wash., and Mr. Earl E. Bowe of the National Lumber Manufacturers Association, San Francisco.Ford E. Samuels, wellknown Rotarian addressed the club on "Business Ethics." Mr. Israel spoke very briefly on the work of the Trade Extension Bureau. President Clem Fraser presided over the meeting.
CENTRAL DISTRICT HOO-HOO CONCATENATION
Vicegerent R. L. Ustick of the Central Valley Hoo-Hoo District staged a concatenation attheclub house of the Calaveras Cement Company, Saturday night, November 5th, which closed the program of the Central Valley Lumbermen's Clubmeeting. The following candidates were initiated :
D. J. Rust, Calif. Cedar Products Co., Stockton; W. J. Neider, San Joaquin Lumber Co., Stockton; J. G. Sasselii, Tilden Lumber & Mill Co., Stockton; C. {. Berry, C. A. Berrl' & Son, Valley Springs. Reinstatement: F. G. Smith, Lodi.
The San Fernando Lumbermen's Club had an enjoyable meeting at the 'Women's Club, North Hollywood, on 'Wednesday evening, November 9. About 15O attended which included the members, their wives and invited guests. A motion picture of the Long-Bell Lumber Co. operations was exhibited by Kenneth Smith, W. B. Packman, president of the club presided at the meeting.
MANAGER OPEN FOR POSITION. Successfully
managed large California yard fo_r last five years. Seve-n years previous experience. Excellent record, best of references. Want executive responsibility with opportunity of advancement. Age 35, married. Will arrange interview. Box C-l54, clo Calif. Lumber Merchant.
WANTED-A live wholesale lumber salesman. Will provide auto to call on trade. Must know Los Angeles and vicinity retail lumber dealers. Apply in your own handn'ritinq, giving age and experience. Address Box C-l56, care California Lumber Merchant.
'
/ sAN FRANcrsco Hoo Hoo cLUB No. e
San Franeisco Hoo Hoo Club No. 9 met Thursday, November l0th, in the Blue Room of the Palace Hotel. Pres. Bert Johnson presided and Walter Kelly acted as chairman of the day. f'he meeting occurring the day preceding Armistice Day. Commander John Blackburn was secured as speaker. Commander Blaikburn tolcl of some of his experiences as executive officer on the S. S. Leviathan after it had been taken over by the U. S. Government and gave a very instructive talk on the part this vessel played in transporting troops to E,urope.
The Club is now formulating plans for its Christmas party to be held at noon Thursday, December 22nd.
William H. Hewston, yard superintendent at the People's Lumber Co., Ventura, has been awarded a bronze hero medal by the Carnegie hero fund commission. Mr. Hewston is one of five Southern California residents to receive recognition by the commission, and one of 46 in all the United States and Canada. He was awarded the medal for his efforts to save Mrs. Nellie VanDerMeide, who committed suicide on February 3, 7925, by plunging from the Ventura .wharf.
J.Don Mahaffey was the convention chairman of the committee in charge of the arrangements for the Kiwanis Convention of the California-Nevada District held at Hollywood on November 3, 4 and 5. Mr. Mahaffey is a prominent retail lumberman in the Southern California territory and is general manager of the Hollywood Pioneer Lumber Co.
P. C. McNevin, The Pacific Lumber Co., San Francisco, is in the east on a three weeks' business trip. Mr. McNevin will be back at his desk about the middle of ,the rnonth.
Get the jump on that "fussy,' customer of yours withPioneer Y o s emite Ro ck Surfaced Shingles ... they'll roof or re,roof his job perfectly and confirm his opin, ion of your judgment.
Pioneer Yosemitc Rock Sur, faced Shingles are absolutely non,fading in color . . . . they never need paint or stain alterations or additions can always be perfectly matched.
They go right over the old wood shingles ... they serve for years without expense... and the Class C label on every bundle lowers insurance rates.
You have the cooperation and selling help of ourEngin. eering Department atall times ... useit . . let us help you with your customer's problems. ProNrnnPaprnCo.,INc.
s
E'RE allinthe same boat. We c:n't helo ourselves without helping yor-r.
The quality we put into Weaver Roofing today means business, health and prosperity for you and for us ten years fi'cm today.
ft costs us more to deliver that kind of merchandise-but it pays bigger dividends in the long run. Tirne tells.
Successors to Veaver Roof Company 3275 East Slauson Avenue
Los Angeles Telephone Mldland 2141
