The California Lumber Merchant - January 1925

We also publish at Houston, Texas, The Gulf Coas! -Lumberman, which covers the entire Southwest and Middlewest like

JANUARY 15, 1925

America's foremost retail lumber journal, the sunshine covers California.

ONTH after month in leading building and architectural publications

the Laminex message is going home! These are the magazines read by the men who specify doors carried in your stock. Smashing pages and half pages in the

Saturday Evening Post, tiro, are reaching hundreds of your customers. Stock Laminexthe most widelv advertised door in America. Itwill put real turnouer into your door business. And it'!l give satisfaction to your customers that no other door can possibly deliver.

I N THE face of a food of Cheap and Shoddy roofings, r ranging from about 14c per square to the "high" (?) price of 47c, (notwithstanding the highest costs of good raw siock since war days) from which factc you can imagine, (if you have an imagination as large as a zero) what dealers, and their friends the customene, get to protect their buildings and other property of great value, from rain storms. The

WEAVER ROOF CO., MFRS.

WEAVER "880'' ROOF

being $8.8O per square laid anywhere, freight and tranrportation added, dircounts to dealers and in rurits of lO(X) Equarer.

Just specify Weaver "880" Roof. .We or any accredited Weaver Dealer will do the rest to set your roof troubles aside for a lifetime. Ask for details.

VENEERS

Made of CALIFORNIA

PINES

Have virtues all their o$rn They will not check They finish

These advantages are, of course, peculiar to the wood,fine textured soft pine. The desirable qualities due to modern improvements in manufacture are also present in PAUL BUNYAN'S new product. 'We use casein glue, waterproof, under U. S. aircraft specifications.

Paul Bunyan Product

lryISCONSIN

KNEELAND.McLURG

The Louisville Veneer Mills Offers Diversified Service

Operating as we do a veneer mill and a plywood plant under a common roof, it is only natural to allume that we are in position to take care of your requirements in a more aatisfactory manner than someone who must depend upon others for their raw materials.

Starting in our own timberlande, every operation up to the finished panel or top ia undir one suPervision. 'We manufacture "Louieville Plywood" in all cabinet woods.

For your convenience an ample EuPPly of that Plywood that is "Good to tfie Core" ie cagricd right in Los Angeles. Stock sizes Vt" and 5'16"-3'Ply, 3/e"-5-ply, 48", 60" and 72" long x lgrr, l{" 'and 30" wide.

-rllPvfI; il;\ il ouM tl \\ttt

tlaoc llatlt

Superior Since'89

CENTRALBLDG. LOSANGELES

MEtropolitan l7l8

SALES AGENTS

Kellogg Lumber Co., Fondale, La.

Panola Lumber and Mfg. Co., Memphis, Tenn.

The Louisville Veneer Mills

Louisville, Ky., U. S. A. Stock Sizer Carried Bv

Window wisdom

Window sash and frames must withstand the extremes of weather wear, plus handling and frictiona most exacting demand upon the wood of which they are made. Ac, curate workmanship is paramount; andit is essentialthat this accuracy be preserved during the life of the sash and frame.

Millwork accuracy depends pri. marily upon the texture of the wood used. Soft,textured Califor, nia Pines are naturally qualified for precision millwork. They cut easily, either with or across the grain, without splitting. They sur, face smoothly on four sides. Their uniformly even grain allows the

cutting tool to produce sharp edges, which cast the contrasting shadows that accentuate the design of the building.

California Pine sashand frames preserve the structural form and design ofthe window unit, because these pines have the minimum ten, dency to expand and contract. They withstand the severe strains of opposing elements, as, for ex, ample, zero temperature outside the home, and 70 degrees inside; or, when the outside window woodwork is rain,beaten, while the inside is dry.

The very light weight of these

Sa:h an<lframe manu{anurerc find the qrulities of Califomia Pines paraltel thase of the Easum u'hite pirles,tle supply t f uthich lvs been Iorgely dzpleted. br pa,st demanil. Many of chese rnanufacatrers trow rlese C.olifarnio Pines, tlv suppb of uhich s'ambk co me et tfu d, iiind s of the rletct iwo cenuries.

pines makes sash operationeasnat the same time lessening the cost of balance weights, or, reducing the strain on mechanical sash balances.

Sash and frames are painted in, side and out. Paint protection adds to the natural wearing qualities of wood. California Pine window parts paint p erfectly, their smooth surfaces readily take the paint and hotd the protective coat-ing tena' ciously. The light, natural color of these pines permits any exterior color treatment, and the finest in, terior window finish-with assur, ance of lasting, unblemished beauty.

,, M illions ol' California Pine windon' sash and frames are in use in American homes."

&nd.furthis ftee ill*stra.ad, fuldzt

Manafactar ers A sso c ia tion OOS a{II, BLDG., sAN FRANCISCo Akolro&cr:of CALIFORMA WHITE FIR CALIFORNIA DOUGI/\S FIR ; CAIJFORMA INCENSB CDAR

How Lumber Looks

From a dozen or so GoDv€fEations with lumbermen throughout the rtate, retail and wholesale, one would gather thig one main trhought, seemingly the predominant idea in their minds at thir present time. "Things are bound to pick up, and we are looking for a fine year."

It would be hard to find a lumberman in the state who. would not make this prediction.

The condition on the morning of the 13th, and this applies to t{re errtire state, ie thir. The dealers are not placing orders for any great amount of stocks. This fact is a fact, and can not be disputed. In some parts of the rtate, particuLarly in the north, rtocks are below normal, and it has been predicted that buying will start there before it does in Sout[ern California. B e I ow Santa Barbara the retail yardr have stocks on hand that would average very close to within lWo of the arnounts that they had just a year ago. Of courre, it would be impossible to make such an average exactly, but from reports that come in, comparing t'hir year's inventory to last year's, we beligne that 7@s

would be about right.

Houston to Have Distributing .YarC for Pacific Coast Lumber

FIRST YARD OF ITS KIND ON GULF COAST

Houston, Texas, January 12-(telegram)

The Vaughan Lumber Company, one of the biggest wholesale firms in the United Stater, has just announced their plans for the installation of an immense rvholesale yard and ware'. house, in this city, on the ship channel, for the concentration and diatribution of Pacific Coast Lurnber and Shingles. Their stocks will include all kinds of Pacific Northwest products, timbers, ties, poles, construction lurnber, uppers and shingler, ae well as California Redwood and California White and Sugar Pine, in all gradec.

This far-seeing concenr has had tfre planr for this nerrv venture in proepect for rome time, anticipating the huge rale of Wert Coast produsts on the wane of the Southern Pine cug and the move will be of interest to all Pacific Coast lumberrnen.

This wholecale yard will be ured to serve all of Texas and Louisianq and the immenre ralec organization of the Vaughan Lumber Company aasurer the immediate ectablirhment, on a large scale, of Fir, Cedar, Redwood.and Pine, in the GuIf States.

This means that the dealers are coaeting along with their

That part of the ctate will wait for an increare in building, and a furry in buying, before tftey start placing large orders.

Reportr on dre unsold stockr at San Pedro are conficting, rnd right at this time thir ic an important fact<ir. Figurec dl tbe way from five milLion feet to twenty million have been grveri, all as correct. A large percentage of this stock is Number Three, and will no doubt be sold E(xrner or later, at rome price, and the rernaining footage, of, higher grader, might not have any grbat effect on the martet there.

A prominent retailer in the Bay Distric dd, last wedq "Businesc is rotten up here, but pricea are firm, by the wholesalers.t' "The retail yards are cutting pricea far below trheir costqtt wa! the renrark of anotter retailer, in San Francisco.

A telegram from Stockton, on the 13th, raid, in part, "Burine* is very quiet and very little work being started, the early rpring promisec conriderable conrtnrction, general feeling ir optomirtic."

C. D. LeMasterts lart report from the Sacramento Lumbermen's Club, eaid, "Business will have a banner year in 1925." quantitiea

pregeqt stocks, taking care of the prerent dernand, and probably buying jurt as they need lumber. and in small probably jurt need ,

GRAY'S HARBOR SHIPS BILLION FEET-HALF GOES TO CALIFORNIA

HOQUIAM,'Wash., Jan. 8.-The Port of Gray's Harbor celebrated today the shipment of the billionth foot of lumber for the year 1924. The billionth foot was contained in a huge timber measuring 30 inches square by 80 feet long. This timber was hoisted aboard the Japanese freighter Kassu Maru.

Since January lst, 728 ships have loaded lumber at the port, and 468 of thesc have carried 5W/74,n0 feet to Cali-

fornia. The East coast was the second best customer. Japan third, Australia fourth.

This marks a world's record for lumber cargoes for any one port in a twelve months'period. In addition r4il shipments will exceed 400,000,000 feet for the year.

For the information of figure sharks, Frank H. Lamb, chairman of the port commission, said in a speech delivered at the ceremony that a billion feet of lumber would build a plank road three inches thick and 2O feet wide from the Atlantic to the Pacific. It would build approximately 62,0N modern five-room bungalows, or a walk an inch thick, 48 inches wide, around the earth at the equator.

3n A. G. Bartlett Bl<ig', LOS ANGELES

Man's Opportunity

Bg Jacft Dionne

1925. will be a year of Opportunity.

In that respect it will differ from no other year.

Ever since the Declaration of Independence was given to the world, Opportunity has belonged to all men, and to all men alike-in THIS country.

rn the old days the Kings used to say: "God made you a peasant, and made me a King-gave you rags and me a robe-God did it.',

Of course, it was an unholy lie THEN as it is NOW. But from the standpoint of the fellow under foot, it might just as well have been the truth.

They used to celebrate Christmas by hanging on gibbets other God-worshipping men who chanced to disagree with them. On the birthday of the gentle Jesus they would desecrate His memory, and pretend that they were championinj His cause. The horrors practiced upon the early Christians by the Barbarians, have only been surpassed in the intensity of their ferocity by those that were practiced by later Christians rpol orr" another.

The world found its tortuous way through eras of agony and injustice when for a man to think forcefully and intelligently, and speak freely-even though every thought and word was for the benefit of struggling humanity-was dangerous indeed.

And you can trace the liberation of the human race-the dawn of Opportunity-to that day when those inspired forefathers of ours signed their names to th;t Declaration and gave it to the world as the true birthright of man. It set at liberty thought, speech, ambition, originality, initiative, patriotism, love of country, love of home, and love of God.

And on New Year's-and on every other day of every year-the thoughtful man and woman can well afford a moment to devote to a thought of gratitude for our incomparable blessings.

And whenever you hear a man or woman ask the question: "Is this world growing better or worse?" you will know without asking that that person is as ignorant of the history of mankind as an oyster on the ocean bed is ignorant of the po*-r of prayer.

1925 will be a year of Opportunity.' Every one of us will have the opportunity to do his level best in the particular work that he has chosen. My rights only terminate where YOURS begin. we have the opportunity to think, and speak, and work, and do just as we think best, provided we do not infringe the rights of others. We have the right to create success for ourselves, and to enjoy its fruits. We have the right to pursue health, happiness, and prosperity in the way we think best, so long as we do not intrude upon the other fellow's efforts in the same direction. We have the right to help the other fellow, to co-operate with the other fellow in order that you may help one another-The Golden Rule-and to the end that the nation may be the better off.

And when you say: "I have the right," you have one hand on the Declaration of Independence and the other on the Constitution of the United States, and don't you forget it. And don't forget that before that first document was written no man had ever before in the history of the world been able to say, "I have the right,,' and get away with it.

So, as we get ready to make a big year of. l925,let us each breathe a little prayer of thankfulness for such OPPORTUNITY.

0 R M I c K

0 U A

CHAS. R. McCORMICK &

S E R v I c E

Bay District Hoo Hoo Hold Successful Concatenation

The Bay District Hoo-Hoo started off the New year successfully when over a hundred members attended the Concatenation at the Commercial Club of San Francisco on Friday evening,. January 9, During the dinner hour an excellent entertainment was given by the Misses Wheeler, Williams, Mercerau, Sudbuiv and -Clark. Bob Gehring's Orchestra rendered several - enioyable musical numbers. By popular demand Bart Macom6er was called 9n P s]"9 a_ few of his favorite song.s, he was accompanied by C. C. Stibich on the piano.

Ur

BemiS and COWan Sash and Doors

Short talks were made by Vicegerent Snark J. Walter Kelly, R. A. Hiscox, G. Cornrvall, Bob Parker, D. e. Witliamson, and Charles G. Bird. Mr. Bird told of the ioint meeting of the Sacramento Valley, San Joaquin Villey, and Central California Lumbermen's Clu6s that is to 6e held at Stockton on February 14 and the big Hoo-Hoo Concatenation that will be held in coniunction with the meeting; he invited all to attend.

The following Kittens were initiated:

Milt Hendrickson put the Kittens through some of his latest stunts which were greatly enjoyed by the Cats. Rod Hendrickson presided at the piano during the initiation. John McCabe and J. E. Martin acted as the entertainment committee.

permits us to carry in stock a greater volume and variety of stock than ever before, and to handle it with greater efficiency. Your trade demanded the enlarged quarters and now our increased facilities are at your service.

"I.et

Handle Your Sash and Door Grief',

Though Slightly Higher in First Cost Redwood is the EconomicaL Wood

See Why

Member Mills

Alblon Lumber Compa.ny

Dolbeer & Carsodr Lumber Oo.

Glsr BLlr Redwood C;o.

Hammond Lumber Company

J. R. Hantfy Company

Hobbs, Wall & Company

Holmes Eureka Lumber Co.

Llttle Rlver Redwood Co.

Mendoclno Lumber Co.

Northwestern Redwood Co.

The Pactftc Lumber Co.

Redwood Manufacturers Co.

Unlon Lumber Compa.ny

C. L. Weeks, Quantity Surveyor, Los Angeles, has compiled comparative cost figures on side walls for the five-room house illustrated above. His figures, based on costs in Los Angeles as of October 1924, include labor, materials and three coats of paint. Side walls built of 5fx4" bevelled Redwood siding cost about $10.00 more than if built of less durable Pacific Coast woods. Or if built of 1x6", two lap siding, the added cost of the house would be onlv about $12.00.

And yet for this slight additional cost. the home builder obtains remarkable durability, for California Redwood, in this respect, ranks well above most other woods commonly used on the Pacific Coast.

Redwood is strong, it works easily and with a minimum of waste.

Every sale you make of California Redwood is not only a profitable transaction financially but returns large dividends in customer satisfaction.

BRADLEY BRAND HARDlvOODS

Scientific kiln drying preserver within our products nature'r rturdy and beautiful qualities, while

Modern machinery and ckilled human effort iustifres our alogan

FRANK H. HARRIS RETIRES FROM SAN FRANCISCO BOARD OF EDUCATION

Frank H. lfarris, prominent San Francisco lumberman and a member of the Van Arsdale-Harris Lumber Co., retired as a Director of the San Francisco Board of Education on January 8. Mr. Harris served three years on the Board and was the Chairman of the Committee on Supplies.

Mr. Harris has always taken an active interest in the civic affairs of San Francisco and during his term of office on the Board of Education he gave practically all his time to the interests of school affairs. Prior to his appointment to the Board of Education, he was elected a City Supervisor but was counted out on a recount of the votes. On the same day that he gave up his duties as a Supervisor, he rvas appointed to the Board of Education.

Upon his retirement from the Board of Education, Mr. Harris said it was a great privilege to serve the City of San Francisco as a member bf the Board. Although most of his time was devoted to the business management of the Bloard, he stated that he came in contact with many fine people and gained much knowledge and many friends.

As an appreciation of his fine services to the City of San Francisco, Mr. Fred Dohrmann, Jr., President of the Board of Education, tendered I\{r. Harris a luncheon upon his retirement. About 45 city officials including the heads of the various City Departments, Superintendent of Schools and Staff, City Supervisors and members of the Board of Education attended the luncheon. During the luncheon many fine speeches were made and a resolution was passed commending Mr. Harris on his work rvhile a member of the Board of Education.

MAXYV\/ELL & WILKINSON MOVE

Maxwell & Wilkinson, well known Los Angeles wholesalers, have moved their offices from the Bank of Italy Building, to room 1214 Insurance Exchange Building, 9th and Olive Streets.

OAK FL(X)RING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

US FOR AROMATIQUE CEDAR LIMNG

RED OAK TRIM

SAP GUM TRIM MOULDINGS

GUM FURNITURE STOCK

Furniture Stock in Seta CUT TO SIZE Ready to Ascemble

Flat Surfacee Hardrrood Trim Sanded

AT YOUR SERVICE-A YOUNG MAN OF WIDE EXPERIENCE IN THE RETAIL LUMBER AND BUILDING MATERIAL BUSINESSTHROUGH ITS DIFFERENT PHASES, SUCH AS MANAGING, AUDITING, ETC., ALONG WITH FIVE YEARS OF COMMISSIONARY OR SECRETARIAL WORK. ALSO SCHOOLED AND EXPERIENCED IN ARCHITECTURAL ENGINEERING AND DESIGN, WHICH HAS BEEN CARRTED ALONG rN CONJUNCTTON WITH THE LUMBER WORK. HE SHALL FURNISH A-1 REFERENCES AND A GOOD BILL OF HEALTH. PREPARED TO ACT IMME. DIATELY.

BOX A-15, clo CALIFORNIA LUMBER MERCHANT.

A. R. McCULLOUGH ON NORTHWEST BUSINESS TRIP

A. R. McCullough, of the McCullough Lumber Co., San Franc_isco, is on a two weeks' business trip to Washington and Oregon. He will visit the company's Seattle office where he will confer with Capt. McGee who is manager of their Northwest operations. He will also visit their several mill connections and make a survey of general lumber conditions in the Northwest.

SACRAMENTO CLUB TO MEET

The Sacramento Valley Lumbermen's Club will meet at the Travelers Hotel, Sicramento, on Saturday, January 17th.

"If lt's Bradley's lt's Better" TRY

WI]ITER BUILDIlIG

THE CALIFORNIA LUMBER TRADE IS NOT HALTED IN ITS LUMBER SAI-ES BY THE WINTER SEASON.

WE HAVE A TWELVE-MONTH BUILDING YEAR TO BE GRATEFUL FOR.

LET US PILE JUST AS MUCH BUSINESS INTO THE IWINTER MONTHS AS POSSIBLE, AND AT THE SAME TIME PREPARE FOR SPRING.

CAN WE HELP YOU ASSORT YOUR STOCKS}

SAI{TA FE LUlilBER Cl|.

Incorporated Feb. 14' 1908 A. J. ttG.lstt Russellts Outfit

LOS ANC'ELES

A. C,. Bartlett Btdg.

J. C. Ellie, Agcot

SAI{ FRAI{qSCO

St. Cilair Btds. 16 California St.

REPRESENTING:

DOLLAR POR,TLAT*D LUMBER CO.

PORTI.AND, ORE.

COAST RAXGE LUMBER CO.

M.ABEI. ORE.

When You Order From Us Make Room for the Stock. OUR SERVICE IS SUDDEN

The Louisville Veneer Mills

By John M. Langton, Jr., Pacific Coast Commercial Company, Los Angeles.

Aeroplane Vieu, Louisuille Veneer Mills

fn the fall of the year 1889, The Louisville Veneer Mills was founded on the banks of the Ohio River. Logs were floated down river in rafts to the mill. The beginning was rather small when one compares it to the present proportions as may be seen in the ac_ companying air view. The business was operated primarily as a veneer mill, but during that year the advantages of a combined Veneer and panel plant were seen, and in 1990 the plant was equipped to make plywood as well as veneer.

The business was started and is operated today by D. E. Kline, President, and his son H. E, Kline, Vice president. Both of these men have been very active in association work. D. E. Kline was the first president of the National Veneer & panel Manufacturers' Association, serving two terms, and H. E. Kline has just been elected to serve his third term as president of the Nationar veneer & Panel Manufacturers'division of The National Hardwood Lumber Association. It was during his term of office and through his guid_ ance that the original National Veneer & panel Manufacturers' As_ sociation was merged with The National Hardwood Lumber Association. Mr. Kline is also a director in the latter association.

In its early years the company manufactured rotary cut, slice cut and sawn veneers, confining its product principally to rbtary cut Plain Oak, Ash and Poplar, and Sawed euartered and plain Oak I/QO" to /a" in lhickness, also Sawed Ash for grand piano rims. Some of the early methods and operations were primitive compared to today. Foremost among these was the method of drying veneers, which at that time consisted of hanging the veneers in a warm room. In 1892 the company built what was called the dry house, being three stories high and having slat floors to permit the circulation oi warm air which was forced into the various rooms by two eight foot diameter fans. The veneers were either hung on specially made hangers or placed in "finger racks" where they remained until dry. This method was exceedingly slow, but at that time it was considered the last word in drying equipment.

There have been many changes in methods and equipment since the early 90's. Today in the veneer department the company oper_ ates a complete band mill to make its own flitches, two veneer 'saws, two slicers, two rotary machines, and a modern mechanical dryer. Veneers are manufactured in practically all hardwoods, spe_ cial emphasis being placed on Figured Red Gum, Walnut and Ma_ hogany. The company ourns and controls thousands of acres of timberlands from which their log supply oomes. This has proven very advantageous in securing logs just when they are needed and as a means of being able to select timber for special purposes and individual orders.

The panel or plywood department has kept pace with the veneer department in improvements. Originaly an animal glue outfit was used in connection with the old fashioned hand screw presses, and the only method of drying glued up panels was to place them on sticks in one end of the glue room. About l9l0 the mah'facturc of tops was started, and today the company operates a vegetable gluc spreader, hydraulic press and a scientifically equipped panel kiln to insure complete and uniform drying of all plywood. In conjunction with the plywood department the company operates a complete core mill in two units, using straight line production methods throughout. Operating as they do from the standing timber to the finished panel or top even to the manufacture of cores has proven both wise and profitable from every standpoint. The moral might be condensed into the slogan "Every operation under one organization.,, plywood is manufactured in all cabinet woods, principally in three and five ply construction, and in some cases according to special specifica_ tions.

In 1911 The Louisville Veneer Mills started its first promotion plan and advertising campaign on Figured Red Gum, adopting the circle trade-mark now so widely known. It was mainly through their efforts that this heretofore unthought of wood almost magically assumed the place it now occupies among the finer cabinet wood,s.

D. E. KLI NE, Pr'esidenl

ert)ice !

Everybody wants it, de' serves it, and insists upon it.

It takes a lot of it and the right kind, to keep everybody happyl

Mostly a matter of being able to serve well, uanting to, and actually gioing service.

So widety has this company become known as- Specialists in Figrged Red Gum Products, trhat they are universally recogruzed as -l'he Home of Figured Red Gum.- Almost from the b-9gilnirg, it has been the cusibm of this company to retain intact all of the veneers cut from choice logs and eien- trees, thereby enablqls their- customers to obtain e-normous quantitiei of veneer similar in figure design, uniform in color and the same texture.

ln t923 when Walnut came into popular favor, especially in -the finishes, the Huguenot or French-gray, Jhis-company entered-into i "amoiien to pr-omote and advertise their Blue Limestone Walnut. ihese'lois weie obtained from the old limestone districts still exista;t in-this state, and the veneer produced contained the coveted nitural gray. This wood is still hishly popular and almost daily cuttings lre necessary to supply the demand.

The Louisville Veneer Mills have not only kept pace in the forward march of progress, but hawe contributed generously to- ttte welfare of the two great industries that the-y have so successlully combined under a coinmon roof. Through the process of- time, th-e refinement of men and materials, this company is today in a position to fulfill thc most exacting requirements in veneers and plywood' and all throuch one organization. To be nationally known an iecosnirea as -specialistS ln two industries is no mean achievement'

H. E. CLI NE, Vice President

Nicolai Doors are made by an organization big etnugh to serye well. Production is on ao vast a gcale that Nicolai musl serve efficiendy, dependably and satisfactorily.

Doors trademarked @ are made from seleded, soft old growth Douglas Firthe finest door material procurable. Shipped all over the worldl Acclaimed for uniformly superior workmanshipl

Write to the nearest address below for full particulars on Nicolai Doorsbacked with cooperative Nicolai Service. #,fifu

MY FAVORITE

Ase not suaranteed-ro-ii'{li"'

STORIES

^o

for 2O years-Some less.

The Morning After

The famous old story of the Kentucky Colonel who was 1sk9d_-hory he felt, and who replied: ,.I feel like Hell, by Gad Sir, like any gentleman ougtrt to feel in the morningtl -is well seconded by this story of the morning after New Year.

He had been out doing the New year and doing it right. He sat in his living room in a big chair, his splitting head

SEATTLE HOO HOO CLUB

The first meeting of the Seattle Hoo Hoo Club was held at the Olympic Hotel, January 2, with an attendance of 131. The signed up memberstrip is.now 180. R. W. Vinnedg_e address_ed the meeting, and President Alvin Schwager, Nettleton Lumber Company, was in the chair.

ALL SET FOR SAN JOAQUIN ANNUAL

The annual meeting of the San Joaquin Lumbermen's Club will be held at Fresno on Satuidav. Tanuarv 17th. Secretary F'rank Minard writes thaf thev wiil have a

between his hands, and his every nerve absolutely on edge. The floor was covered by a thick, soft rug.

Across the rug came a small kitten, tripping like a feather as kittens will. The sufferer in the chair glared at the offender, and then shouted:

"Say, you blankety, blank, blank, you either get to Hell out of here OR QUIT STOMPING ON THE FLOOR,'

large attendance, and that it will be Frank has also warned some of the date. Some had the impression that be held on the 25th. The date is January 17th.

most interesting. members, as to the the meeting 'was to

TED LAWRENCE BACK ON JOB

__T. E, 1fe{) T,awrence, Los Angeles manager for the Hart-Wood Lumber Company, applared at his of,fice on the morning of January 6th, tonsiderably shaky from his recent serious operation, but back on the job aird improv- lng last.

If We Don't Ur$e Homebuildin$Who Will?

I.

Ten Persons in better-than-aver"""".itiu,,,itir,..t-" bank cashier' a"drug store ProPrietor' a Young L*u..- "ttd oth"t.- similarly situated in a business way-were asKeo ihe other daY, "What are You goi"* to uuv when You have a rea.i"r"li. -"titot,rt of' money. ahead ? ''

The bank cashier had hls mlna ..f on " triP to the Pacific Coast' *hi.h, if his savings of two or inill 'v."t. continue, he will be "lt"- t,i make next summer' The Jir**lit is Putting aside a little ;;;;i;;1" uuv lis fimilY a c-ar' The lawver and the others are -plannlng to do this or that with their savinss. -"iiot ott" of them exPressed the deiire to build a home; at least not ""t;t - th.t. other things were bought and enjoYed.

II'

Folks don't save money aimlessiv. There are PeoPle-in Your town waiting until theY have. the money to Put in some one tnlng ""tu-i"".tt ' desired. "Wh en I get ih"'*o""y-" is a thought that has started many a savings account'

Someone has been telling- a man inlour communitY about the joY.: "i i ttlp to Yellowstone Park until ift"t ttii, becomes a reality through savings of months or Years; or about the Pleasures of an automobile until sufficient money can be 'laid aside to Purchase a car' --'B.ri *h" ii telling Your PeoPle about the advantagea and joYe of a home?

I II.

It must be done. Down the main street and the side streets of Your business section the comPetition over what Mrs. Jones and Mrs. Smith will spend their money o-rl is getting right comPlicated. If Mrs-. Tones sets her heart on a motor car, Mr. Jones will Put off thinking about building a home.a f ew more years. The stores in vour business section are selling ihe things people have been Persuaded to want. PeoPle must be oersuaded to want homes; and Long-Bell national advertisingis making headway in this aim for the benefit and the profit of the entire lumber industry, from retailer to manufacturer.

IV.

You'd be surprised to know the number of Long-Bell advertising pages that are coming into Your community with the urgent message, "Build a Home ! Build it Well !" Your co-operation can turn this advertising to advantage. We would be glad to tell you how it may be done.

Three West Coast Lumber Products

-with the Long-Bell trade-mark

Three West Coast lumber products-Douglas Fir lum' ber and timbers, white pine lumber and white pine sash and doors--are being manufactured in Long-Bell plants.

Douglas Fir lumber and timbers are produced in the Long-Bell manufacturing plants at Longview, Wash.

White pine lumber bearing the Long-Bell trade-mark, white pine sash and Long-Bell all-white'pine doors are made at Weed, Calif., in the shadow of Mt. Shasta.

In addition, Long-Bell trade-marked oak flooring is sold in this territory.

These are dependable Long-Bell products, manufac' tured to give maximum building value. Write us for information on any of these products.

The Long-Bell Lumber ComPanY R. A. Long Bldg., Kansas CitY, Mo.

Coastwise Trade Data of Coos Bay

From the ,,Coos Bay Times"

The number of calls made by vessels in pacific coastrvise trade ply^ing__in and o*ut of Cbos Bay during 1924 would reach 412. Up until_ December l, 386 crossirigs of the ba; had been made by these vessels. The Coos Bay Lumber co.mpany steamer F. A. Warner, .lvhich ran continuouslv all year, averaged about a trip a lr.eek and holds the recorf tor crossing the Coos Bay bar more times than any other vessel, with the exception of the gas schooners operating between Coos Bay and the R_ogue-river. The Noine Cit! came next. One hundred and ninety-five of the coastrvisL vessels were lumber carrlers.

The monthly numbers of vessels calling follow:

Lumber 3jff; Carriers Carriers Total

Appreciate Service

.Lor{ & Thomas, nationally known advertising agents with o-ffices on the coast at Loi Angeles and San F-.arr&rco, recently wrote to the publication office of ,,The California Lumber Me_rcha_nt," expressing their appreciation of the service that has been rendered in connection with the series gf .p-age.advertisements that have been appearing for thE California Redwood Association.

liti#"r::i-"t.. you. attitude tor,vard tt. "a.,,.rtiring of the California Redwood Association. It helps to work i,ith people like you.

"Lord & Thomas, "By D. W. Jennings."

ROSEMEAD TO HAVE NE\,I/ YARD

T, L._N{ann_ing, of South Pasadena, wili open a retail yard at Hart Street and the Valley Boulevard, RosemeadAL FROST ENTERTAINS EMPLOYEES

*.Empkyees of -t!r9 San Diego Lumber Company, the Sin Diego Planing _Mill and the Frost Hardwood -Company were entertained at a dinner and entertainment on the niglit of Decembe_r 23rd, by officials of the three companies, fed by Mr. A. L. Frost.

LONG-BELL MILL CUTS 1,015,826 FEET IN TWO SHIFTS

A cut of 1,015,826 board feet was made in two eight-hour shifts at the West Fir unit of the Long-Bell I_umbir Company's manufacturing plant, Roy F. Morse announced December 18.

R. A. I ong, head of the company, has announced that construction iS expected to start on a second unit next sprlng.

l9 25

q We wish to start the New Year pv.expr-essing to our many friends, our appreciatio-n for the constantly increasin$ number of orders coming to us. The growth of our list of satisfied cultomers during the past year makes us doubly proud and thankful.

To those who have not arran$ed for this year's millwork requi-rements-,- I€-su$$est a ionnection with an old established comPotrY, having complete modern equipment from kilns to delivery.

A concern of this kind can furnish your re$ular stock of sash, doors and finish as well as every item for your most exactin$ customer, be if the best of soft woods or ,any variety of native or imported hardwood.

The size, reputation and reliability of such a comDanv rs vour insurance of a continuous sourte of supbly and fair treatment.

Pacific Door and Sash Gornpony

New Law to Add Funds to Fight Fires in Forests

Sacramento, Jan. 1.-With the announcement todav bv the state board of forestry of its legislative program, it was revealed that the board plans to sponsor a^meisure in the legislature to provide special fundi for forest fire fighting.

The Jorestry bill, known as the campfire permit act, pro- vides-that every person who builds a cimpfiie on land'oiher than his. own pay the state a fee of $1 for-an annual permit. It is estimated the act would bring in approximatety EtSO,- 000 per vear.

The proposed law stipulates that all fees collected under it shall be deposite_d in the state board of forestry protec- tion. fund, and shall be used for forest protection purpore., the improvement of public grounds and for the purchise of land for the creation of stale forests.

Another bill proposed by the forestry board, known as the.state forest bill. asks an appropriation of $150.000 with which to acquire forest and biusli covered lands valuable for watershed cover for state forest purposes.

H. E. CRAWFORD IN LOS ANGELES

Mr. H. E. Crawford, Vice President of the pacific Lumber-Coqrpany, yas a recent visitor in Los Angeles.

Mr. Crawford makes his headquarters at Sc"otia.

G. R. BLEECKER VISITS NORTHWEST

_ G, R.- Bleecker, Northern California representative of the Eagle t umber Co., spent the holidays ln the Northwest, where he visited friends at Seattle, and also the firm's headquarters at Portland, and the mill at Westimber, Oregon'

FRANK MORRILL IS CALIFORNIA VISITOR

Frank Morrill of Morrill & Sturgeon, wholesale lumbermen of Portland, Oregon, has just completed a three weeks' trip to California, when he visited the firm's sales connections at San Francisco and Los Angeles.

VENEER PLANT TO DOUBLE CAPACITY

_ Vancouver, Wash., Jan. 5.-It was recently announced here by B. F. Mackall, president of the Mackall-Paine Veneer Company, that his company will immediately install steaming equipment which will increase the plant's caplr_cr-ty from its present output of 30,000 feet of logi daily to 75,@0 feet daily. It will lhen be possible to w6rk twb shifts daily, which will mean the employment of 350 men. Mr. Mackall stated that prospects for the year 1925 for veneer manufacturers on the Pacific Coast look very good.

LONGVIEW'S BUILDING THIRD IN WASHINGTON

Longview, Wash., Jan. S.-According to the S. W. Straus monthly building survey, Longview with sixty one permits totaling $201,783 in November, surpassed in value of per- mits such larger communiti'es as Spokane, Bellingham, Everett, Walla Walla, and Yakima. This total shorved an increase of more than 400 Der cent over November 7923.

NE\v MILL AT WESTFIR, OREGON

The Western Lumber Company's sawmill at Westfir, on the Eugene-Klamath Falls cuioff, will be formally opened on January 20, according to a statement by George H. Kelly and Frank W. Sullivan. executives of the comDany. The mill will have a .apa.ity of 200,OOO feet per -eight hour shift.

Our No. 2 Sap Gum, due to the HDE method of manufacture, produces an unusually high percentage of clear cuttings.

We wanted you to know about this.

"lf you have something good to sell why keep quiet about it?" (From the sayings of Andy Gump.)

QAroof to stand, the"ffifi,nunce test"

fTt HE roof is the most exposed, the most conspicuous I and the most important part of any building. A structure is only as sound as the roof that covers it. Any structure that is worth roofing at all deserves the soundest roof obtainable.

Year after year for 30 years Pioneer roofs have been beautifying and protecting California buildings. On thousands-of structures Pioneer is meeting the endurance test of time and exposure by providing 10070 protection with the minimum of attention.

Pioneer Slate Surfaced Shingles head the list of Pioneer quality roof coverings. They combine the beauty- of wood-shingles with the fire-resisting qualities of slate shingles, .ttd th.y add economy o{ cost and ease of laying. They come in three natural slate colors-ied, gteen.ttd blue-black. You can safely recommend them for any roofing purpose.

Storm Ki.ng Plastic Cem.ent-for leahs and. rePairs.

E. K. Wood Lumber Company's Beautiful New Offices

The E. K. Wood l,umber Company has just completed new offices at their 48th Street plant in Vernon. iusi outside of Los Angeles. and they have surelv done themselves and the lumber industry proud, in the leautif.ul building that will house their general wholesale ancl retail offices] for Southern California.

The.new building faces on Santa Fe Avenue. at Forty- seventh Street. It stands in the center of their p.operly facing on this main thoroughfare, giving them anoth.r en'trance to their immense vard.

The building -as. shgwn in the photograph taken the day it rvas completed, is of brick and cbncrele cbnstruction. trvostory for about half the depth.

There are two entrances, one from Santa Fe Avenue, ancl a side main door, immediately inside the gates.

The entire building is trimmed in enameled hemlock, making the offices light and pleasant, with the high ceilings and abundance of windows.

Mr. Frank Curran's office and the offices of other execrltives are just inside the main entrance.

The east part of the building is used for the retail de- p."rt.-gl!: r,vith long oak counter extending the wiclth of the building and with a multitude of desks,lor the numerous salesmen and o.ffice men that are employed in this department

At the other end is located the rvholesale and bookkeep- ing department. The upstairs has been devoted to a beair- tiful cafeteria with a laige modern kitchen, the men's and women's rest rooms and other private offices.

Mr. Curran states that this building will take care of expansion for a number of years to comel and that the build- ing was designed to be large enough for their needs years Irom now,

The building houses nearly one hundred local employees of this large company. The site occupied by the'offr... is a part of an old walnut grove. owned by this company for years, and the bearing trees form a wonderful bac(- ground for their administration building.

Mr. Frank Curran is General Manager for the E. K. Wood operations in Southern California,fur. Robt. Hutche-

In The Lumber Industry

In the lumber industry, as in all other linee of enendeavor, Goodyear Truck Tires are doing their part in furthering the work of thig great enterprise. Whether engaged in hauling heavy logs in the camps or transporting loads of lumber from mill to consumer, they are proving their superiority over other tires in this kind of heavy-duty service.

If you are not familiar with Goodyear Truck Tires -Solid, Cushion or Pneumatic-a telephone call will bring you the full story.

son is Credit Manager, J. A. Privett acts as Assistant General _Manager, W. E. Oman is Office Manager. and Mr. D. H. Gates is Retail Sales Manager.

Interior Scenes E. K. Wood Lumber Co.

GusRussell Writes About a NewPlague

January 7th,1925.

Mr. Jack C. Dionne, Editor, California Lumber Merchant, Central Bldg., Los Angeles, Calif.

Dear Sir:-

. Realizing. yourvital interest in anything afiecting the lumber business from any source or standloint, we wish to enlist, your aid before putting our problem before the United States Forest Laboratory at Midison, 'Wisconsin.

Up to this time, the disease that has attacked us has not affected standing pine timber, but instead the personnel of our office staff. Whether this pest be "blistler rust" or "boll weevil," we ard unable to determine. The first sym- toms were found last summer in the case of our Mr. Albert Kelley and notic_e_able indications were his glazed eyes and dragging feet. Naturally, we were apprehensive as to his condition and feared everything frorn foot and mouth disease to hook worm, including sleeping sickness.

_ Having raised this young fellow Kelley from a mere lad, a consultation domposed of a horse. docior, mind reader and a cross word puzzle expert was immediately impaneled. The veterinary uiged firing Kelley's two-fore ieet,^ pulling off his shoes and turning him. out to pasture. Thij treat-ment we discarded as being too severe.

The mind reader quit without a struggle, claiming he had no hole card and nothing to draw tJor judge fro;.

The cross word lad stuck to the end and said that so far 1s he could judge, Kelley was suffdring from a word of four letters, (vertical) meaning-"something to which the young ryal's fancy lightly turns in time of Spring," but admitted that he was stuck as to the spelling of thJ word.

Bill Anderson of the Peninsula Lumber Companv blew in about that time and claimed that he knew thi unknowable, particularly when it applied to "cross words" because he was brought up in a saw mill, and therefore, insisted that the word was, "fish."

this disease, which is seemingly rampant in this office at present.

From Thanksgiving Day to the second week in December, two of our most effrcient and charming young ladies, Miss Grant and Miss Shepard, showed the same alarming symptoms in even a more malignant form, as indicated in Kelley's case.

Both of these young ladies have been with us for a considerable period and when they commence to transcribe letters dictated "My dear Sir," with the greeting "My darling Sweetheart," we jumped to the conclusion that having lost their chances with Kelley, their mental apparatus had become sadly deranged.

Approaching Christmas their respective conditions grew worse in place of better, and fear for their recovery was held in all quarters until on December 26th, when they both simpered into the office wearing large samples of Kimberley rocks (to pay for rvhich we imagine somewherE in this neighborhood there are two young men doing night work) and announcing their desertion of office duties on June 1st, 1925, f.or the privilege of washing dishes and sweeping floors.

It is assumed that these poor unfortunate girls have observed very carefully the treatment prescribed by Mr. Pedder for Kelley and are endeavoring to cure themselves.

One of them in anticipation of changing her name. has decided to go at it gradually and consequently insists she is no longer "Kate" but "Kathryn." Insomuch as she proposes to sign a life contract (without pay) with an Irishman named Bernstein. we can only assume that she is trving to accustom herseif to this by degrees.

Miss Shepard seems to have forgotten both her first and her last name in the dreamy anticipation of "happy ever afterwards" with a radio merchant, having as she explains, no fear of static.

What we want is some preventive for this germ, bug, insect, or parasite. We want to know whither are we drifting, and if so, why ?

-_

Being very anxious to do anything we could to relieve Kgll.y'g.co_ndition, we purchased a can of salmon eggs and while the boy claimed to have taken two eggs regularly before ,each meal, his condition grew worse instiad of better.

Turning from specialists in diseases to those in the law, we engaged the services of Mr. Stanley Pedder, who is pa-rt lawyer .and part lumberman, to diagnose a cure. After examining innumerable law books, Mi. Pedder pre- scribed, without a guarantee, however, matrimony, cliiming that he had cured innumerable cases of a similir nature by first giving a dose of matrimony, to be followed later on with the further attention of a divorce judge.

We put this up to poor suffering Kelley and he took his medicine like a man.. After looking ovei the prescription as compounded for him, the writer felt some symptoms himself.

IJnfortunately, Albert having slight experience in treatments of this nature, chose Thanksgiving Day as the one on which to start his course of treatment, claiming that by so doin_g he could always remember his wedding anniveisary. If he goes thru this course again, he will probably pick April lst, for he has just discoveied that Thanksgiving is a movable holiday and his wife claims every Thursday ai an anniversary and'expects a present.

Whether ${r. Pedder's prescription will cure Albert,s trouble remains to be seen. We will admit there is a noticeable improvement in his condition, and we are not at present so worried about Kelley as we are the spread of

There is no desire on our part to put the blame where it does not belong, but there can be no question but what this infection started on California Street and in the lumber business with "Duke" Euphrat. Look what he did something over one year ago-went and got married-proving that a lot of old sayings rvere right, and at his age too. And look what happened now-he is a father-and think what that means with business the way it is.

History is bound to repeat itself. Is there nothing that can be done to stop the plagire that is attacking this office ? Can no one reason with these girls, so that they will "stop, look and listen?"

Yours in great distress, SANTA FE LUMBER COMPANY. AJR. GRW By A.J. Russell, Manager.

THE BLACK CAT CROSS WORD PVZZLE

The winners of the Great Black Cat Cross Word Puzzle, will be announced in the February lst issue. Answers have been coming in since the first of the month, are now being checked, and the successful ones will he announced, and will receive their prizes, on February lst.

WATCH FOR ANOTHER LUMBER PVZZLE IN THE FEBRUARY FIRST ISSUE.

DOUGLAS FIR

HERE IS A NOVELTY

Business cards of real California Redwood and Douglas Fir, veneered wafer thin, imprinted with your firm name and address, at a very reasonable price. They are practical, distinctly novel, and have made a decided "hit" wherever shown. The cards are the exact size shown in the illustration, are pliable and strong. They can oe bent or rolled almost as readily as the ordinary card.

ADDRESS:.

Douglas Fir card. Made of the real wood, they show the beau' tiful grain and terture.

ntlsst!

fixi#n*#*X

like tile

Here at last is the new Schumacher Tile Board just per, fected by SchumacherWallBoard Corporatioomanu, facturers of the superior Schumacher Wall Board. Now it is possible to have the advantages of tile, the shining washable surface, the smooth, sanitary finish combined with the sante unsurpassed qualities that have created such a dernand for Schumacher Wall Board.

Schumachu TiIc Boad is not metely scored with straightlines ta give anear resemblance n tilc,, but is n marl<edby seuet process (patent applied for) as to giae tlw a&ual appearatrce of the fuwst tile.

For Sale bY all Lumber Dealen

Schumacher Tile Board is really Schumacher rrlhll Board with a specially treated suiface which makes it look exactly like genuine tile. Takes an enamel fin, ish in any tint and can be washed as often as desired. Ideal for the bath,room-water does not harm it a bit as it will not warp or buckle. Especially. adapted for the kitchen. Heat or steam has no efiect on it. Grease spots can be readily rubbed off with a damp cloth.

Schumacher Tile Board comes in convenient sized strips,easy to apply. There is no waste. It is durable and economical. All the beautv of tile at a fraction of the cost.

SCHUMACHER WALL BOARD CORPORATION, MFRS., Seattle ... Los Angeles SanFrcncisco

Watehouses: San Francieco, San Rafael, Oakland, Stockton

Forest Research Activities Marked by Good Progress

Eight regional Forest Experiment Stations and the Forest Products Laboratory are now in operation, according to the annual report made by the Chief of the Forest Service to the Secretary of Agriculture. In addition, a netv Forest Experiment Station is being established in the Pacific Northwest. A station for California is urged by Chief Forester Greeley in his report.

The eight Experiment Stations now in operation .1Ie io_cated at New Orleans, La.; Missoula, Mont.; Asheville, N. C.; Amherst, Mass.; St. Paul, Minn.; Portland, Ore.; Flagstaff, Ariz.; Colorado Springs, Colo.

The Forest Products Laboratory, located at Madison, Wis., made the study of wood waste prevention one of its' chief activities, the report states. This resulted in a tional conference called by the late Henry C. Wallace, retary of Agriculture, and rvhich was attended by about representatives of timber producing, manufacturing, consuming industries.

The Laboratory also continued its study of the dimension-stock requirements of various industries with a vierv of reducing the numbers of different sizes needed in commerce and thus simplify the problem of making and buying dimension stock.

Much progress was also made, according to the report, in imporlanf phases of the preservative treatment of timber, in paper and pulp research, and in investigating kilndrying and air-seasoning methods. This latter activ_i_ty involved elaborate tests of airplane rvoods for the United States Navy and resulted in many practical aclvantages.

In referring to the work of the Forest Experiment Stations the report states:

"Already it has become evident that these stations are certain to'be of prime importance in hastening the general practice of forestry within their several regions. Their influence is partly due to the fact that they become centers about which gather the interest and activities favorable to progress in forestry. Thus they perform a function of ieadership. They are valuable sources of information and advice both to public agencies and to private owners interested in forestry as well as instrumentalities for correlating and directing investigative undertakings along the mosi fruitful lines. They will undoubtedly be of the utmost value in helping the States to formulate policies of forestry, as rvell as por'r'erful influences making for its private practlce.

MOVES OFF'ICES

The Hudson l,umber Company, Lynnwood, has moved their general offices from the original buildings, to a more commbdious building, in the heart of Lynnwood.

The building that they now occupy tl'as formerly used in the district as a Public Librarv.

MAKES IMPROVEMENTS

H. B. Bruce, manager of the Antelope Valley Lumber Company, Lancaster, has just completed extensive alterationJ and additions to their office building. They have added a paint and hard'ivare department.

SIMONDS Circular Saws

There are timet when it ir imperative that you lecure sawr or othe,r edge tools in a hury. It rnay mean money to you if service is rapid. The Simonds organization ir ready to give you what you want without delay.

If you require CIRCULAR SAWS, Band Saws, SPECIAL MACHINE KNMS or Filer, order SIMONDS. When your saws need repairr send them to SIMONDS. Expert Eaw men will do the work.

Whatlumber Dealers in the SmallerTowns HaveDone withBALSAM.VOOL

fIY far the most startling facts that have come to light LD in connection with the sale of building insulation by lumber dealers are revealed in reports received recently from dealers in small towns.

Almost any lumb& dealer will admit that insulation will sell in the big cities. That's been proved very cooclusively with the striking sales record that BALSAMWOOL has made in the past two years in such places as Chicago, Milwaukee, Detroit, Madison, Minneapolis, St. Paul and Duluth.

But just glance over the sales records recently furnished by a number of small town dealers:

A Minnesota dealerinatownof 950population turned over his stock of BALSAM -wool- 13 times in 14 months. His &v€rage investment was $50.32 and his gross profit for this period was $195.36, making a gross profit percentage of 388%.

Another dealer in a town of 1,150 population with an aver. age i nvestment in BALSAM -WO O L of o nly $26.& made a gross profit of $112.36 in 14 months. The percentage here is42l%.

Still another dealer with an average stock of 1,780 feet made a gross profit of $255.42 in 14 months by turning his BALSAM-WOOL stock 13 times.

A Wisconsin dealer in a town of 40,000 population made a gross profit of $327 .25 in one year on afi average investment in gnlsnM.wool- of $101.25. This dealer made 11 stock turns on BALSAM-WOOL in 12 months.

$433.12 is the amount of gross profit made on BALSAM-WOOL in 16 months by another small.town dealer. The average investment in this case was $97.12. The stock turned 15 times 16 months. The percentage of gross profit was 445%.

These cases were picked at random from a long list. They demonstrate one fact very clearly. BALSAMwool- can be made a live-wire proposition and con. sistent profit maker in the small towns even though it has been on the market but a few years.

Actual Sales Records Prove Remarkable Turnover Possibilities of BALSAM-WOOL Insulation

DERHAPS you have been holdin$ back for fear that I 34LSAM-WOOL wouldn't sell in your town. Our experience has been that almost any lumb-er dealer with a tittte honest effort can make these additional elLStNI' WOOL profits. The sooner the start just that much sooner do the profits begin to mount-

TheWood Conversion Company has made it very easy for you to make the tryout. They don't ur$e you to buy a car-in fact, would prefer that you didn't at the start.

Along with your order.for BALSAM'WOOL, s-algs helps and advertising matt-er will be furnished to h_elp you put over BALSAM'WOOL in yo,u1 localityr S"' me-bet that BALSAM-WOOL is Sood for remodeling jobs, roof insulation in old houses-, for barns and poul' try houses as well as in new buildings.

The makers of BALSAM-WOOL will protect you and your interests. BALSAM-WOOL is strictly for the retail lumber dealer and is not sold through mail order houses, retailers in other lines or direct to the consumer.

The'Wood Conversion Company has faith in the retail lumber dealeras thelogical retail outlet foTBALSAM-WOOL. And theywant to thank the hundreds of dealers who have backed them up in this policybyproving thatinsulation can be sold through these channels in all-sections of the country. They would like to hear from some more live dealers. Address'Wood Conversion Company direct for samples, prices and complete information. Orders-may be qfapedlli' t""t'ot ifrough any representative of the'Weyerhaeusef Sales Co.

Shirule Your Roof tYith Redwood

and Let Your Grandchildren Worry About the Leakr

Tttp- iC what that wise old Spanish Don, General Mariano G. Vallejo_, did at Sonoma 87 yiars "go, "riOit"t rooi is stil sound and serviceable.

On the Guadaloupe rancho in Santa Barbara Countv there rs..an. adobe dwelling with Rcdwood shingles 74 yeirs old, still doing duty.

The point is, REDWOOD shingles do not swell when wet. lo1_q-o_ _tqe_y warp and split with heat, curl, buckle or rot. REDWOOD withstands alimatic chang6s.

Brentwood Lumber Co.

Clarence Elsworth, Manager

Itts a Great ttBuyltt

An Investment in Protection -and in comfort-and health!

The Filson Mackinaw Cruising Coat certainly ,,delivers" when it comes to comfort and protection againit *i"a a"a weather. It's warm as toast, water repellait and tiii ti;; many months of service,

Keep warm and dry and keep well!

This is the bcrt Coat of its kind made and it's cheaoer. in the end, than the che-apest. Comes in red-bla-k, Sr.-.;j black or gray-black plaid. You Nccd it! Get it ndw-t

Our Complete Catalog H on request.

{rHere is how Clarence Elsworth, manager of the Brentwood Lumber Company, advertiges the lasting qualities of California Redwood.

This advertisement appeared in a recent issue of the "Byron Times."

MONARCH MILL DISPUTE IS WON BY DOLLAR COMPANY

_ San Francisco, Jan. l.-The United States circuit court here upheld the decision in favor of the Robert Dollar com_ pany as handed down by the United States district court of Po.rtland recentlv wh_en the Dollar company was arvarded a judgment against _L9.t9l David, prominent lumberman, tor the recovery of $25,000 in connection with the forma_ tion of the Monarch Lumber company by the two partiei. A .$1,000,000 counter claim by Divid wis denied, 'th" a._ cision cited, as it did not state facts sufficient to constitute a cause of action.

It was claimed by the Dollar company that a written agreement had been entered into by'O""ia in which he was to pool his lands, mills, and othei lumber interests with the new company. An oral agreement, contingent upon this, called for the Dollar company to advance Divid $140,_ 000 to pay off all liens and-other incumbrances on the former David property. A sum of $25,000 had been ad_ vanced of this when David made known that he was un_ able to abide by the agreements.

Brc SQUARE rS CUT

Kelso, Wn., Jan. l.-The Ostrander Railway & Timber company mill cut and shipped a timber to easlern Canada measuring 42 inches ^sgua1€ and 64 feet long. The stick contained more than 9,000 feet of lumber and:was the larg- est one to be cut recently by the Ostrander mill.

,,FILSON CLOTHES for the Man Who Knows."

WESTFIR MILL WITH 2OO,OOO CAPACITY WILL OPEN IN IANUARY

Oakridge, Ore., Jan. 1.-Th6 'Western Lumber comDanv,s mill at Westfir will be ready for operation in Tairuaivaccording to George Kelly and F. W. Sullivan, membeii of the. company. The mill is.expected to be cutiing at full gap.acjty about Jan. 20, at whichlime a formal open'ing will be held.

C. C. FIISON Co. 1005-1007 First Ave. Seattle, Warhington

Winners in Lumber Salesmen's Contest

Announced

him a mere jungle of figures of so many feet for so many dollars, nor'wiil he stEp in and "shoot" prices.i" ItJl established trade channels for the purpose ot maklng nls competitor "shoot," nor will he be dictated to by his prosoect as to quallty and prlce.

'-Th. saleiman'thett issume. the responsibilities and the burdens of the owner of a small yard on his shoulders' His

ittJ n.-, oih.r*ire the inevitable "ash can" appears in the horizon.

In the recent contest of the members of the Lumber Salesmen's Club of San Francisco, the judges awarded the prizes as follows: first prize was awarded to E. S. Brush i,f tfr. Loop Lumber Co. and the second ptize to Richard C. Iones o? the Van Arsdale-Harris Lumber Co. Floyd Elliott of Chas. R. McCormick & Co. received honorable mention for his The subject was "Sugge^stions for ts, and each ProsPect rePresents mentlon lor nls paper. Ine suDJecL was JuBSsrLrurN rwr Improving Retaii Sales Methods for Lumber in San Fran- yard is the field of yard ts the helcl of prospects' anc eacn rtyrt-!rr!r 'a pile of lumber *hich-when-sold must show a profit.to cisio." TYhe prizes, $50.00 for the first prize and $25'00 for the second pri"e, were donated jointly !y the Lumber Association of San Francisco and Ben Reed. The judges in the contest were Mr. R. A. Iliscox, Mr. I\{. A. Harris, and Walter Sutton. The follorving papers were submitted by E. S. Brush, Richard C. Jones, and Floyd Elliott.

First Prize

E. S. Brush

To improve retail sales in and for lumber in San Francisco is embodied in the words "Educate the Salesman"' The subject is so exhaustive that it becomes necessary-to eliminate considerable matter, therefore, let us take for granted the salesman knows lumber, has the proPer a.ppe*l ince, the proper approach, and is of average human intelligence. - Educate the salesman as to the costs of lumber, the cost of handling, and the cost of overhead. Educate him to vour credil system. Educate him to the profit necessary io ."rty on the business in a successful way' Educate him to cater to the particular class of trade in which the firm soecializes. Educate him to the "Golden Rule." A salesnian thus educated will not accumulate an armful of lists from every Tom, Dick or Harry, nor will a list appear to

A successful sale is one to a satisfied buyer with a fair and legitimate profit to the seller, and the one and only ;;t to. u..o-piith this is with the educated salesman in the role of the-owner of a small yard.

Second Prize

Richard C. Jones

1. I respectfully suggest that owners and executives determlne ihi pr;ce'at #"nicn they are-rvarranted in- selling i;;b;.; further that this price ihould be the Invoice Cost olus all the various .*p"r,d"r, incidental to the operation of ihe business and plus a legitimate profit. - i.- ih; ."-pitl"ti"" of"a basic-and permanent "List" orice subiect to varying percentum discounts as the costs 'oi *"""i'".ture and'opErition vary. Th.is method is now' and has been for many years, in vogue with the distributors oiboott, Windows ind Gtutt. Ii ryay be advisable that ittir fi.t price be per piece for-each and every size and grade of lumber handled through the San Francisco.yards' Ihe rL".aot.. and clerks miltrt handle a piece of lumber more .ri.i"ffy were it listed it $2.00 rather than did it appear

Important Factors in Buying

merelv as a piece of lxl2-Z}. A copy of current standard grading rules should be a part of this basis list.

3. I. suggest_that San Francisco Dealers co-operate in a general local advertising campaign, through the press, foi the purpose of informing the pu6lic of a f"ew salient facts; nam.ely, that lumber is more plentiful and cheaper on the Pacific Coast than anywhere else in the world. 'The characteristics of our soft woods are so varied that we have a lu.mb.er particularly .1{apted for each and every purpose, whether it be the building of a house, a ship, "., "iropl"rre or .shaping the- most deliCate and fragile pattern.

4. And to the salesmen let me sa! : ,iDo not think of your work as dru.dgery. Infuse all the romance and beauty you can into each act and thought. Visualize the iourney of. a 2x4 from the Forest to th-e Home. Remember thai natu_re lequires from 200 to 2000 years to mature a tree; think of the immense capital and the tremendous efforf required.before a cargo of lumber can be dischargecl on the great wharves of our wonderful San FrancisJo harbor. First a forest must be purchased; then a railroad built from tidewater to forest; saw-mills, drv kilns and wharves comp]eted, and_ a ship built to carry the cargo. And in San Francisco think of the millions of dollars-invested in merchandise, sheds, dry kilns, auto trucks, etc. Think of the thousands of men and. rvomen employed-the sturdy loggers and raftsmen rvho daily endanger their livei-tfr'e sailors who calmly brave ever-v storm- and all the others ot thrs great army _who perform more prosaic but equally necessary work. A11 struggling, and for what? To secur-e comforts and luxuries for theiiloved ones and to lay aside at least-a partial competence for their old age.

And, last but not least, think of our fellow:worker, the so-called "Boss,." Remember that he too may have his troubles, and try to help and encourage him, as he tries to help and encourag'e us. And how best can rve do this ?

By honest work in selling an honest bill of lumber at an honest price.

WAYNE F. MULLIN ON WORLD TRIP

^ Mr. Way_ne F. Mullin, proprietor of the Mullin Lumber Uompany, I os Angeles,.left there on January l4th, on his start of a six months' trip around the world.

,-He. accompaniqd Mr. bnd Mrs. Mead, of the Whiting Mead Company, Los Angeles.

CHANGES IN LOS ANGELES YARD

The Ganahl Lumber Company will close their yard at Ave. 19 and Pasadena Avenue, Los Anseles.

It is understood that the Frank Giaves Company will open a retail yard on this site.

WILSON MOVES TO SAN FRANCISCO

Mr. Forest W. Wilson, for some time past in the sales department with Meyer & Hodge, Los'Angeles wholesalers, has accepted a position with the LittlJ River Red_ wood Company, at San Francisco, and will move to that city about February first.

{e^ will tepresent this large concern in San Francisco and Oakland.

LUMBERMAN TO HEAD BANK

Mr. H. A. Lake, head of the Garden Grove Lumber Company, Garden Grove, was elected president of the Citizens Bank, of the same city, at a recent meeting of the Board.

CHAS. L. MILLER WED AT RIVERSIDE

Mr. Charles L. Miller, President of the pacific Door and Sash Company. Los Angeles, and Miss Mitzi Maul, of Loi Angeles,. were married at the Mission Inn, Riverside, on the evening of December 30th.

It was.a quiet.ceremony, attended by a very few of the many intimate friends of the happy couple.

Charley Bird Says "Happy New Year"

This is the form of the Stockton Lumber Company New Year's greeting this year.

Bill Ding, the popular representative that Charley Bird has used so effectively, is leadin g 1925 along into position, saying "Business is what you make it."

THE OLD YEAR 1924

With lts Cares and DisappointmentE lts Pleasures and Victoriee, Has Passed Foiiver Beyoqd Our Recatlr--But There is One Thit g Father Time Did Not Take From UsA Pleasant Memofo of Our Friendly Relations-This Win Linger Long Aftei the History of the Clored Year Has Been Forgotten.

To All Our Friends and Especially Those Whose Busi' ness Helps to Mahe Ours Successful, We Send Cordid Greetings.

May Happiness and Prosperity be Your Portion Through the Coming Year.

C. G. BIRD' Manager

Notwithstanding the fact that these hardwoods come from the distant Orient, nearly half way around the world, by reason of modern water transportation and the facilities of our harbor, they are as accessible to our market as the product of the hardwood forests o? our own country, and at more favorable prices.

Does Advertising Pay?

-Ad.vertising^ has made the Victrola Dog famous.

-It has put Castoria down your throat, i-eft bristles in vour gums, and then came along with a Rubberset and iook them out.

-]t h.as put Sozodont, Pebbecco, and pepsodent on your teeth.

-It has put a Gillette against your hayfield.

-It has put Murine in-your eye, sold you Cuticura for pimples, Pears for the bath, and Ivory jor the tub.

-It.has put Arrow collars around yodr neck and Inger_ solls around your wrist.

-It has jammed your f.eet.ijr Holeproof sox, put paris gar_ ters on your legs and Tiffany rings on your fingers."

-rt has worn out your jaws on Wrigley's and poited you on what to buy to cure corns, warts and buni6ns arrd irr- growing toenails.

.Go anywhere _yo_u want to, do anything you wish, and advertising has had a hand in it-abaolute-ly.

Flooring lmportant

The hardwood flooring in the new home of your customers is one of the most, if not THE most important feature of the building. It is subject to the hardest and most constant wear, and must at all times refect beauty to those entering the home.

Point out these salient facts to your customer, thereby adding to your service and assuring final satisfastisn-YOUR BEST AND CHEAPEST ADVERTISING.

Recommend Acorn Brand Oak Leaf Oak Flooring, GUARANTEED uniform in milling, grading and dimensions.

Tclcphonc, Write or Wire ur for quote.tionr on

HAR DWOODS

Strable Hardwood Company

And then some peopls s5k-{'fees adveriising pay ?,,

TESTING THE SALESMAN

Procter & Gamble

-use,this, among other plans, to determine the efficiency- of salesmen. A number of people rate each man on the following points:

1. How does he impr&i-people by his physique and bearing? Favorable? - Satilfactory? - poori Repulsive?

2. How does his voice afiect people? Verv pieasinoi Agreeable ? Unnoticed ? Weak ? - Diiagreeable?

3. Do?s he strike out for himself in locating prospects and plan- ning approaches ? 4. How does hJ sludv each orosbect. his needs, and attitudes? 5. Does he stav with a'proirosi- tion in spite of difficulties ? 6. Does h6 boost tfre iomp_any ? 7, Does he dominate an interview, take the lead in the conversation ? 8. Does he get information from prospects without arousing antagonism and does he avoid'controversies with his trade? 9. Can he tell a sood storv and hold attentjon? 10. Does he use good judg'ment in irand- ling complicated situations? 11. Eow iruJh does he take part in social and community affairs ? Is he well and favorably known in his community ? 12. Does he usually put in full hours? Is he on the job regularly? 13. Does'he impress_people as sincere? -Questions 3, 13, IZ, and lO were held to be of greatest significance.

REFORESTING WITH REDWOOD

Gordon panyi is over land County.

Ellis, forester for the Mendocino Lumber Comsupervising the reforesting of 500 acres of cut- in the neighborhood of Boyle Camp, Mendocino Hundreds of trees are being planted-

A. A. DIMMICK ON NORTHWESTERN TRIP

A. A. (Bert) Dimmick of the Dimmick Lumber Co.. San Francisco, is on a short business trip to the Northwest. He will visit the Coos Bay and Portland Districts. The Dimmick Lumber Co. are the California representatives of the Wes_terrt W!1itq Cedar Co. who have their mill operations at Marshfield, Oregon.

H. D. RIDER RETURNS TO NEW YORK

H. D. Rider, representative of Chas. R. McCormick & Co. rvith headquarters in New York City, has returned east atter spending a month on the Pacific Coast. While on the Coast, he sp^ent a week at the company,s mill operations at St. lfelens, Oregon,- and also spent siveral days at the company's San Francisco office. - During the Christmas holidays he visited with relatives in Oaklind. Mrs. Rider and their small daughter accompanied him on the trip.---

-everg bundle bears this trademark.

LUMBER

HARDWOODS

SASH AND

A HANDY DIRECTORY FOR THE BUSY LUMBERMAN

An Inaita,tion to Our Reto,il Friends

E WILL be glad to receioe from our Retail Friends throughout the state, photographs ol modern gards, modern building slores, seroice rooms, sales rooms, uindou displags, or angthing else of a merchandising character that aould be of interest to the lumber merchants. Slories concerning successful elforts or ideas that brought home the business, uiII also be uelcomed. Ang suggeslions concerning adoertising or selling building material uiII be oerg uelcome. THANKS.

Rah ! For The Small Order

The wise man says: When big business is slow, get busy hauling in the small orders.

The still wiser man says: The small order is ALWAYS desirable business and should NEVER be neglected, regardless of how the big game hunting is going.

Remember that F. W. Woolworth piled up a fortune of $65,000,000 selling articles for five and ten cents each.

There is a tremendous amount of business to be had in the building game in the shape of small orders.

The fact that this sort of business has to be created and

produced, is the fence that the average dealer hesitates to climb.

There is a not a household anywhere where "A board and a hail and a can of paint" is not needed. Whether it is WANTED or not, depends on the efiorts of the merchant in calling attention to the NEED.

This is especially true in spring and early summer when the _warm sunlight points out dull spots that might be brightened, and vacancies that might be filled.

There are a thousand and one things that a few boards can be made to do around the averafe household.

And when you hesitate-Mr. Dealer-start a little cam- paign to develop this class of business-remember Mr. Woolworth.

FIGURED GUM DOORS and interior trim

The most popular of all hardwoods for residences, and apartments. At a slight additional cost over softwood your customer can have a full interior of this popular finish and think of the additional beauty and increased value from a renting or selling standpoint. "Neenadoors" made in a wide variety of styles adapted to homes, apartments, schools, hotels, hospitals or office buildings.

SOLD THRU DEALERS ONLY.

Let us figure on your requirements.

UHAT YEAR

It isn't right that Buyers should make monkeys out of Retail Dealers in the way they have in the past; they play one of you against the other for personal gains, and will contintre to talre every bit of profit away from you un' less all of you change your merchandising methods.

A ttollllEnFut 1925 W(IULD BE

You figure a bill and then when told you are high you start cutting (giving away your Pro' fits) ; there are instances where bills are cut several times by the same dealer and this has been done without outside figuringsimply the word of the buyer that your 6gure was high.

No other business is so poorly conducted-

No other business so highly competitive fs1-ne one but yourselves are to blame.

To be of service to Home Builders is good business.

To be cut-price merchants is rotten business.

1925 is going to be California's greatest building year and we hope the most profitable one you have ever enjoyed. Remember our service is a department of your business-use it-we are ready to serve you.

IF EVERY LUMBER MERCHANT WOULD RESOLVE T O MAKE HIS BUSINESS A ONEPRICE ESTABLISH" MENT

The Reply

To John Boyle O'Reilly's

"Cry of the Dreamer,

He is tired of "planning and toiling" In the busy marts of men; Soul weary of "tearing down," he says, And of "building up again"; And he longs for the "dear old river" Where he spent his idle youth, Dreaming his dreams of the future And learning his lessons of truth.

Go dream your dream of beauty By the river broad and wide, Then come with your plans and And stand by the toiler's side; His heart must respond to the message, His hands the work musl ds_ For 'tis ever the toiler, my brother, 'lVho makes the dream come true.

He sings a song of the Dreamer And turns with a weary sigh, From the places that teem with action, And the toilers hurrying by. He longs for the children's laughter, And the spring skies softly blue, Forgetting that 'tis the toiler 'Who makes the dream come true.

Your glorious dream by the river May be but a dream for aye, Or the hands of the patient workers May bring it forth to the day. The dream is a light that leadeth, But for ever and ever 'tis true, That the hand and brain of the toiler Must make the dream come true.

So I sing a song of the city, With its turmoil and its strife, Where dreamers and toilers together Are solving the problems of life. 'Where together they plan for the future, And rejoice in the work they do, And the wonderful task of the toiler Is to make the dream come true.

ADELINE M. CONNER.

Get Busy or Get Out

'fhere is a general shake-down going on in this nation today.

The old story of the "survival .of the fittest" is being staged again.

The big rocks are coming to the top, and the little pebbles are sinking to the bottom.

The sign post on the door of modern business reads: "Get busy or get out."

x- And those who are shaking to the TOP in this struggle for supremacy, are those .who are keeping up with the DEMANDS of the times.

No lir.ing man, whose blood still circulates, and whose brain cells are still on the job can furnish a suitable alibi for not meeting changed CONDITIONS with changed METHODS.

A MUMMY, such as the Egyptians find in their ruined cities-dried-up relics of human forms that once !vq1s-h45 a fairly good excuse for inactivity; lor failure to adapt himself to changed conditiohs. He can't be blamed because he does not keep abreast of the times.

HE doesn't have to figure costs, to study markets, push his merchandising, write his advertising, or worry about overhead expense. HE'S been dead for several thousand years, and that's a perfectly good alibi.

HE isn't walking round consuming perfectly good food. breathing good air, and filling space that better men could use to advantage.

But there is NO alibi for the lumberman who sees the changes that are taking place in the world, in his local town, and in the needs, the desires, and the thoughts of

those who live there, and yet does nothing to change his rvays of doing business to keep up with the procession.

SPEED and still MORE speed is the demand that an enlivened public is putting upon the merchant of today,; on every man who aims to be a leader in his business, a bellwether in his flock.

Even the man without superior ambition, who simply hopes to hold his own and desires nothing more, has to ggt buiy to a considerable extent, and modernize himself. The same speed that kept you up with the crowd a few years ago. may get you left hopelessly at the post NOW.

The time is about at hand when the public will forgive the IVILIMMY for failure to meet changed cohditions, but vvill simply forget the MERCHANT who is guilty of the same thing.

For years the lumberman was a warehouse man, and his laxness was well reflected in the box-car houses of that period. It was when the lumber people began to THINK intelligently and constructively and take an interest in the thingsthat their materials would MAKE, that the HOMES of the nation began to show improvement.

Today the improved THINKING of the industry is everywhere evidenced. Yet the MUMMIFIED members of the clan still exist in every section; those who stick to the methods of long ago. THEY are the ones who are shaking DOWN in this industrial and economical crisis we we are going through.

"GET BUSY OR GET OIJT" is an inexorable order; and it points to ALL of us.

1925 Lumber Turnover

By W. Wadsworth Wood

Note-ll/. LI/adszaorth Ilooil, President of the W. D. Wood Lumber Company of ;Birmingham, Alabama, is'ihe creator of the BILL DING Advertising and Sales plans now being efrectiaely used by hundred's. of the countr5l5 -retoilers. These deaTers uith iheir emjloyees constitute the membership of the Bill Ding CIub of Live Lumberinen.

Frederick Halsey in a recent article states: .,The entire business world can be divided into two classes-the ..let's goers', and the "and-tlen-what€rs." The latter are the greater suc-cesses because they_plan carefully before they make a dicision.,, The go-cetters are O. K. But it's cheaper to know where and how to gef itiefore starting.

We can already tell pretty much what 1925 holds for the retail lumber dealer. And each individual dealer will make more profit if he looks the facts squarely in the face.

The indications are 11t"1 lr'il4ing during 1925 will not be up to the volume oL 1924. There will not be ilarse decrease. orobiblv not more than l|Va. But this 10% must be laken into iciount in plan_ning- sales. There has been the usual expansion in the retail lumber business. There are more dealers no-w than a year ago. Since there is to be less business in 1925 divided among this grealer number of-dealers, everyone who is to show figures on Ihe rig-ht side of the book next December must cut expenseJ and handle tFe work on a more efficient basis.

Roger Babson has caught the situation. He says that there are not exactly too many lumber dealers, but that there is too little creative work being done by them. This means that there are too many orders-takers: too few merchandisers.

The basic truth behind the report of the United States Coal Commission applies equally well tb the lumber trade. This report states:

"Retail facilities, ranging from the simple equipment of the country -dealer to the expensive plant of the large city dealer, are -c_onsiderably overdeveloped. Undoubtedly the same service cguld be given in many maikets at less cost to the consumer if there were a smaller number of dealers who would then use their plants and equipment more nearly to their full capacity."

The lumber man should be the real home merchant. A good part of his sales and advertising effort should be directed to the prospective home owner. In order to do this it follows naturally that he should run a Building Department Store with complete stock of building materials-everything that goes into the home with the possible exception of plumbing, heating and lighting fixtures.

It is of utmost importance that the lumber dealer sell the general public his institution, that he establish firmly the fact that he personally, is behind all of the goods that he sells, backing up the manufacturers' guarantee. Not only will this build good-will bUt it will also form closer contact between his concern and the bunrlt public.

I believe that there will be no radical change in retail prices. During the past few months the market has strengthened with the demand, but there has been no run-away market; no sharp uptrend. Therefore, we look for no violent drop. The volume will be sufficient to hold prices at approximately the normal level.

It is essentiirl that the lumber retailer plan a campaign for 1925. Starting in January, he should advertise to take full advantage of the spring building. This will grve him time for the necessary sales effort to close inquiries and to prepare his schedule, so as to make prompt deliveries as soon as ground is broken. He should continue advertising, so that building will continue throughout the summer and fall.

The lumber retailer has a great opportunity and a great responsi- bility, It is his privilege to perceive chances for the expansion of his town. By striving for better homes and more of them in his locality, he will do society a service and create new business that would not otherwise come to him.

I speak from experience when I call this an opportunity. Since we have started the Bill Ding trade figure advertising in Birming- ham, our business has multiplied several times. Some of it is of course due to the fact that this distinctive advertising places us to a large degree above competition. But much of it is also due to the fact that we have sold homes to people who had not previously contemplated building.

So I see 1925 as a year of prosperity for every careful, energetic

Split . Hair Accuracy

DOUGLA9

Three tool steel gauges at every machine. To check the width, thickness, tongue and groove of rrEverlastingtt flooring. Eternal vigilanie. Continuous inspection. Exactl uovarying uniformity. Perfect matchingr side and end.

tlaatfactuat

Get Business ilIore Easily

Show customers you can save them money a without impairing Quality, or Your Profits, with 'our

(Tradernarhed)

DAgac

As richlooking as Mahogany. Tougher than Oak and CHEAPER. Its price justifies Bagac for doors, even when fir is used for the balance of the job. If you Dant a "Bigger 1925", write for Samples and Quotations.

C adut allader - Gibs on

Co., Inc.

The ONLY Importers ntith our own Timber Supply onil Mills in Luzon. and with PACIFIC COAST HEADQUART"ERS CI

Sth and Brannan Sts. San Francisco Oakland Los Angeles

Why Sell Redwood?

n NE of our good dealer friends in a recent letter jokingly V remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still rcsists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood, He finds that telling these sad facts about Redwood to his custorners does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physicol, Mechanicatr and Chemical Properties of Reduood" there isn't any other wood, either soft or hard, that averages as high on durbaility, lack of shrinkage, strength as a bearn or post, ease of glueing, u,orkability and ability to "stay put."

co.

lumbcr mcrchant. It is the beginning of a period in which aggrcssive retailers will grow and in which thosc who are not up-to-date and open to new merchandising ideas will disappear. The retail Iumber business will take on greater importance in the comrnunigr. ft will become more thoroughly organized, and it will be conducted along the most advanced and most highly developed business lines.

Are You in Love With Your Job

To succeed, you must not only do your work, but dedicate yourself to it.

If you love a perso'n, a thousand and one ways suggest themselves for serving that person, for adding to her or his happiness, for enhancing their well-being,

Similarly, if you are devoted to your work, a thousand and one thoughts will come to your mind to increase your efficiency, to stimulate your initiative, to quicken your energy and enterprise.

By dedicating yourself to your work, your work becomes sacred, holy, worthy of all reverence.

You consecrate vourself to it and it becomes consecrated. No honest work is menial if undertaken in the right spirit.

The hig-h_ and mighty and ultra-dignified banker may, because of his mental attitude toward his work, be moie of a menial worker than the street sweeper who sees in his_ work something worth doing and who brings to his daily toil an honest, wholesome, cheerful mind. -

The world's,greatest achievements have been wrought by men who dedicated themselves to their cause

C. S. Russell Speaks on South American Trip

C. S. Russell, of Dant & Russell, Portland, who was a recent San Francisco visitor on his wav home from a three months' business trip through South America, was a guest of the Lumber Salesmen's Club of San Francisco where he gaVe an interesting talk on lumber and business conditions in the virious South American countries that ll visited. In speaking of lumber conditions there he stated that during the war, the various South American countries started to develop their own timber resources, were using a local soft pine for many of their purposes, also that they were manufacturing native hardwoods for interior finish. The lumber yards, he stated were generally located at the larger centers and they had practically no lumber yards in the interior; the yards are old-fashioned, equipped with saw mills, and they all carry a stock of logs *hich are sawed to meet the demand for lumber. In speaking of their transportation, he said that they have wonderful rivers for water transportation, large freighters are able to go several hundred miles into the interior, while the smaller boats can travel for thousands of miles into the interior sections. Mr. Russell stated that Douglas Fir is looked on with much favor in South America, also that many American business concerns are now well established in South America and that the United States should show a continued increase in business with the South American countries.

SHASTA LUMBER CO. BUILDING NE'w WAREHOUSE

The Shasta Lumber Co. of Marysville, are constructing a new warehouse 80 feet by 100 feet. The new building will be used for the storing of wall board, roofing, doors, windows, and building material supplies.

Dirtributing Agentr for Clark-NicLerron Lumber Co, Evcrett, Mfeth. Demprey Lumber Coo Tacoman llfarh. Defiance Lumbcr Co, Taco-o, Waah. Fcrry BaLcr Lumber Co, Evcrctt, Warh.

Rivq Redwood Coo Humboldt Bay.

Caeing Finirh

Bare Stepping Mouldingr Phonc DElawarc 5639 Panele-Columnr

WASHINGTON LUMBER & MILLWORK CO.

?fo.;;it""k'"fi"":"""

""i:Tllx:fl"3t""1?,:'

WHOLESALE J S:"f::J ;"i,];::[:: California R"pr.""ot"tives for GEO. M. HARTY LUMBER & MFG. COMP^A.NY, TACOMA, WASH.

REYNIER LUMBER CO.

Qi-QA-4in Senta Marine Building

ll2 Market Strcet

San Francirco

WHOLESALE

REDWOOD and FIR LUMBER

CEDAR SHINGLES

Spccialticr

Huboldt Split Rrdwod Grapc S' Lcc, Tlcrr Shakc ud Po3ts San Rrdwd Shakcr ud Shiaglea

REPRESENTATIVES:

Lumbcr Buycre, Ilc. Wilfred Cooper Lbr. Co. Lumber Buyerr, Inc.

Ho36 Bldg. 6llll Central Bldg. Northweltern Bk. Bldg. Sattle, V/uh. Los Angcler, CrI. Portland, Oregon

JUlllus G. SIIEAD G0.

wHor.FsALE Lt f,lBER

REDWOODDOUGLAS FIR

SUGAR PINE-WHITE PINE

SPRUCE

wE soucrT YouR INQUIRJES

321.322 SHELDON BLDG., SAN FRANCISCO Telepbone DoWlar 7815

IT IS BETTER

YELLOW FIR IS NOT ONLY SUPERIOR TO OTHER KINDS OF FIR FOR FINISHING PURPOSES. YELLOW FIR, SMALL AND LARGE

WILL STAND UP BETTER IN YOUR YARDLESS CHECKING, TWISTING AND LOSS.

TRY OUR'STOCK AND SEE THE DIFFERENCE.

E. deReyiler

H. B. Garerstm

The Philosophy of Mr. Pip

Bein's I is as wise as a tree full of owls about the Lumber business I don't assume that it are attroshus for me to persume that some of these idears that yu are at present bein' exposed in The CALIFORNIA LUMBER MERCHANT necessitates some coDsiderable WORK. Always I has cultervated thE hAbit Of ENNERGISING AT A VERY LOW DEGREE OF INTENSERTY and has CALCERLATED that 'WORK mite be a disease, either physercally or mentelly an' mebbe both, an that it mite be ketchin' an bein's I is fearfully cautious of ketchin' them contagious diseases, the CONCLUDING facks is that I ain't in no way strivin' to contract any mania or malerdy. Owing to the conditions of the ellerments there is times during the year that people don't buy as much Lumber as they do in dryer and warmer weather, but they ain't no seasons for sellin' Lumber like there is for Hats an' Clothes an' Dresses ect. and there ain't no style to Lumber for it to go out of date an' according

to my figgers in my memory if you jest keep your Lumber long enough it goes up in price an you make money by not selling none, so there ain't no use about worryin' to get business if the Saw Mills will give you a long an' plenty of time to pay for what you buy and let you have the money to pay the freight an' let you make claims enuf to pay for the unloadin' an' stackin', and then wait long enuf for people to buy enough bills from you to pay your taxes an' other expenses, before you has to pay them. But irrespective and irregardless of ennything else, I is still doin' brr"irr."" at the same old stand an' in the same old way.

COOS BAY LUMBER CO.

Manufacturerr of Douglas Fir and Port fford Cedar.

Sawmills, Marshfield, Otegon

Dictributing Plant Bay PoinL

Annual Production

2(X),(X)0,(XX) Feet

GENERAL OFFICES :'rH Ht"t:Xj't"

L"oe Angeles Ofrce, !0f ccntral Bldg.

TO THE RETAIL

SASH and DOOR TRADE OF SOU. CALIF.

VbuldYou Uke toDouble Your Sales of OAK a o

FLOORING

This Booh Tells Hau an'd -Ifs Free to You!

rlaHEREare o manyclearb underetandablereaoas why Superior I Br"od Oak Flooring actudly is America? liaett that they ca!' not be told in a eingle advenisement or lettel'

But this book with its concise array ol facte, iaterestiagly illu* ;;J;tli;hJ vou in the ten minutea required to read it' exactly ffi&il;;;ilJu s;p";i;;E ""d are finding it their one best bec WfiIelor gout coPgr Right Noul

SUPERIOR OAK FLOORING COMPANY

Heleta' slrhansas

P ac lfc fuil RcPtad'lal lB

*ft f#S"',X|'ri*: ffi l'iffii"A"il Hfrffi""

REMEMBER

We do not compete with you. You retail the goods, our job is to act as a de pendable wholesale supply, maintaining

complete stocks.

SULLIVANS HONORED IN SPECIAL EDITION

The Annual Midwinter Number of the "San Diego IJnion," issued January first, contained a full page editoriil, headed "Lumbermen For Fifty Years," and-giving a history of the bus_iness operations of Mr. Jerry Sullivan and his tw_o sons, Herbert J. and Jerry, Jr., heads of the Sullivan Hardwood Company, the Western Lumber Company and other lumber institutions in San Diego and vicinily. -

GIVES HISTORY OF BENSON LUMBER COMPANY

In the recent Annual Midwinter Number of the "San Diego lJnion," the Benson Lumber Company was given a very special and honorable mention in a fuil page editorial, containing a picture of Mr. Fred C. Hamilton, General Manager, and Mr. Frank Lynch, President, besides an aeroplane view of the Benson plant, in that city.

The article gave the history of the Benson Lumber Company, and a brief outline of the business experience and achievements of the officers.

. BOB PARKER RETURNS TO PORTLAND

Bob Parker, manager of the Portland office of E. K. Wood F 9o,, has relurned to Portland after spending a month in California. While in California, he calied orr"hi. many lumbermen friends in the San Francisco, Los Angeles, S-acramento Valley, and San Joaquin Valley Dis- tricts. He states that lumber conditions in ttre Norihwest look-good and that the lumber industry in general is look- ing for a good demand during 1925.

ALLAN TURNER TRANSFERRED TO PORTLAND

^ A_l]an Turner, Northern California representative of the Gerlinger Lumber Co. of Portland, has 6een transferred to the company's head office, where he will be associated.with the concern as Sales Manager, Harry Edwards, the well known Portland lumberman who has-acted as Sales Manager of the Gerlinger Lumber Co. for the past several years, has resigned and will take charge of the portland office of the Prendergast Lumber Co. -Before leaving for Portland, Mr. Turner arranged with the J. M. Hud?ard Lumber Co. of San Francisco to act as the-Northern Califo_rnia representatives of the Gerlinger Lumber Co. and the Metropolitan Lumber Co.

SU PPtY MOULDINGS

G0. I rHar

A WHOLE. SALE SERVICE CAN'T BE BEAT

BURLINGAME LUMBER CO. CHANGES OWNERSHIP

The .Rurlingame _Lumber Co. of Milbrae has changed owne-rship and has been purchased by Elmo phillips, riho w_as formerly manager of the T. A. Works Lumbei Co. of Monterey. Th_e Burlingame Lumber Co. was formerly owned by A. Mangin.

W. B. NASON VISITS YUBA CITY

W. B. Nason of San Jose has been spending a at the home of- J. C. Nason at Yuba City. J. C. the manager of the Nason Lumber Co. -Mr. W. was accompanied by his wife.

\ME TAKE GOOD CARE OF OUR LUMBER

few days Nason is B. Nason

'Well ventilated shede in our_yard where HARDWOOD LUMBER and FLOORING are protected from rain and sun and delivered to you BRIGHT and CLEAR and FREE FROM CtipCfS. WE RUSH RUSH ORDERS

We employ--IIGII POW_ERFQ, _COMPETENT MEt{ to fill orders. We carry HIGH GRADE STOCK and we seII to HIGH CLASS TRADE at DOWN RIGHT Lo\i/ PRICLS. WE SATISFY YOU _ LET US SHOW YOU

Our CUSTOMERS have COMIDENCE in COOPERS.

SUN LUMBER COMPANY BUYS SHULL YARD

Frank Burnaby, President of the Sun Lumber Company, Beverly Hills, has purchased the yard and stock of the Shull Lumber Company, Beverly Hills.

The new acquired yard rvill be merged with the plant of the original yard, all being operated as the Sun Lumber Company.

BYERS TO HEAD NEW VENTURA PLANT

Mr. L. R. Byers, formerly of the Consolidated Lumber Company, Wilmington, has been appointed General Manager-of -the new operations being started at Ventura by Ifir. Frank Burnaby, of the Sun Lumber Company, Beverly Hills.

With Mr. H. E. Albro, folmerly of the Southwest Lumber & Supply Company, as Assistant Manager, he will .go to Venturi in the verv near future to start construction of the new plant.

HERE IS THE RIGHT SPIRIT

C. A. Campbell, manager for the King Lumber Com.pany at Shafter, is a real optimist, and has the right spirit resarding business.

- When writing the other day for samples of the Redwood and Fir businesi cards, advertised by "The California Lumber Merchant," this hustling manager said at the end of his letter:

..BUSINESS IS GOOD, AND GETTING BETTER.''

SEVENTY-SEVEN LOGS TO THE CAR

Portland, Ore., Jan. 5.-A pulp and paper company operating in the lower Columbia River region recently set a new:record of timber utilization by using hemlock logs so small that 77 could be loaded on one logging car, reports T. T. Munger of the Pacific Northwest Forest Experiment Station.

WANTS BOOKKEEPER

Wanted-Bookkeeper for retail yard 25 miles land. Must have Lumber experience and be assist Manager outside of the office. K"gp ? keeper and -tenographer also. Address, P. C. Co.. Centerville, Cal.

ANNOUNCE CHANGE

from Oakwilling to lady bookHansen &

The California & Oregon Lumber Company, San Francisco, has mailed an announcement of their recent change in Southern California.

As stated in the last issue of "The California Lumber Merchant," the Redwood and Fir products of this large mill rvill in the future be handled in Southern California by Fletcher & Frambes, Inc.

The people of this country are spending $2,000,000,000 for residential construction annually, according to information issued by the Better Homes in America.

EDWARD N. HARMON DIES

Edward N. Harmon, a native of San Francisco and one of the oldest lumbermen in the Bay District, died at Belvedere on January 4 at the age of 63 years. Funeral services were heid in Sin Francisco on Thursday, Januaty 6. Mr. llarmon was associated with the lumber business in San Francisco for many years and at one time was connected with the S. H. Haimbn Lumber Co., which years ago was one of the largest lumber concerns in the Bay District.

P. C. MCNEVIN RETURNS FROM EASTERN TRIP

P. C. McNevin, of the Pacific Lumber Co., has returned from a three 'iveeks' business trip to the Atlantic Coast. His trip included stops at Chicago, Detroit, Bu-ffalo, Pittsburgh, Boston, New York, and other eastern cities.

8lO

JOHN G. McINTOSH' C. P. A. c. s. cowAN, c. P. A

S.tppose Your Plant Should BurnTonight

Would you be able to view the twisted, amoldering ruinq conrolcd in your mir, fortune by th-e sure knowlg-ds_e thal you are adequately insured, with overy condition on the policy fulfilled, so that there will be no gueetion of the amount you will recover?

The time to think about tlris queetion ig not after, but bCore the 6rc.

CASS

Fruit Growers Supply Company

PAY LOADS''

Mr. Pep Says-

Are you FANNING or PLANNING, Mr. Lumber Dealer?

When you come down to the office in the morning, it is with a definite knowledge of some SPECIFIC things that you are going to accomplish that day?

Are you so enthused over the possibilities of CREATING something that day that you can hardly wait to get there, and get started?

Or do you come down simply to be present on the occasion, and to handle the afrairs that develop themselves for your attention?

In other words, are you taking the OFFENSM or the DEFENSM in your work?

Don't forget that there is SOME difference between the two. Do you start in the morning wondering who will turn up during the day that you can sell a bill of lumber to?

Or do you start with a clearly defined idea of a SERVICE, a FUNCTION, a COMFORT, a NECESSITY that you are going to bring to the notice of Bill Jones, such SERVICE, FUNCTION, COMFORT or NECESSITY being robed in the guise of a BUILDING oT a BUILDING IMPROVEMENT?

Consider for yourself whether your attitude toward your day's work is that of HOPE that something will turn up; OR DECISION TO MAKE SOMETHING TURN UP.

No one needs to tell you whether you are drifting with the tide, or swimming toward some chosen and definite goal.

TELL YOURSELF!

You know that the successful wing shot is the man who shoots skillfully at a DEFINITE BIRD, trusting to CONCENTRATION, not SCATTERATION; trusting to AIM, not to luck.

If you are a GENERAL RESULT business hunter, quit it, and try the skillful hunter's method of getting business.

Have you in your office a list of BUILDING PROSPECTS of your territory? NOT a list of the folks who say they are going to build, necessarily, but a list of the folks who can afford to do some building, and who, in your opinion, have some definite building NEEDS.

THESE are the people you want to concentrate on. Handle at least one of them every day. Don't let the sun set on a day in which you have not made a diligent, intelligent, CONCENTRATED effort to sell a BUILDING SERVICE of some kind to some man who is NOT in the market for lumber.

Let the "other fellow" have the folks who are openly in the market for lumber and are seeking for competitive bids, and YOU take the many times larger list of people who have not yet arrived at that conclusion. THERE is where the money lies.

The first fellow buys building material at the very lowest competitive price. The latter buys SERVICE and IDEAS in a non-competitive way, and the IDEA is what gets the money.

Hitch your business to something DEFINITE, constantly.

Remember: It isn't LUCK that counts-it's PLUCK.

It isn't INSPIRATION-iI's PERSPIRATION.

Opportunity is just a fancy name for HARD WORK.

Do your work DEFINITELY.

Do the building THINKING for your territory, and help make your town the kind of a building town that it ought to be.

"A New High Quality Flooring"

_ The followrng is from a beautiful folder just issued by the Weger- haeuser Sales Company, regard,ing thei,r fopular end-matched Hem- loch Flooring. The lamphlet zws profusely i,llustrated, in colors, and contai,ned, besid.es the follozling information regarding the product, c-omflete instructions and inf ormation on the proper manner- of lay- ing, finishing and caring for the material.

One of the most important of recent developments in the manufacture of materials for .the home is -a new, high quality, inexpensive flooring that has come into the mark-et from the great timber-producing region of the Pacific Coast.

It is a clear flooring of exceptionally fine manufacture and remarkably pleasing appearance-end matched as well as side matched-made in exactly the same way that all the more expensive floorings are made, and available in 9I?9!ly the same size and shape, namely, a Zfu-inch face, l3116ths of an inch in thicknesi

The equivalent in both manufacture and appearance to the most expensive grades of hardwood floorihg, this new flooring offers the builder of a small house a distinctive, beautiful and serviceable floor at a remarkably reasonable cost.

With 60 per cent of this flooring eight feet or longer, as is the case in the highest grade, it can be laid more quickly and at less cost than the ordinary short length hardwood flooring such as is available today.

A Weyerhaeuser product, it is typical of the high quality workmanship characteristic of this manufacturer.

Weyerhaeuser Pacific Coast Hemlock Flooring-edge grain, end matched-is the result of applying the best in manufacturing processes to a wood with exceptional qualifications for flooring uses.

Pacific Coast Hemlock, unlike the Hemlock of the eastern and lake states, grows to great size and produces a large amount of tough, straight-grained, fine, even texture wood that is uniform in color and remarkably pleasing in grain effect.

Improved methods of air seasoning and kiln drying render it immune to any tendency to warp. It stays straight and works readily to a square edge without splintering.

To the natural wear resistance of the wood the manufacturer has added expert selection and edge grain sawing, while the most modern and precise machinery known to the business of flooring manufacture insures faultless dressing and perfect matching on both the ends and the edges of each piece.

The result is a product so pleasing in appearance, so perfect in manufacture and so remarkably fit for its purpose as to render it a suitable flooring from every standpoint for every room in the house.

It is rendering more than satisfactory service today in scores of homes in various parts of the country. On the Pacific Coast, where they know it best, they are also using it successfully in stores and public buildings-a strong testimonial to its wearing qualities.

The service that can be expected from any flooring material is naturally limited, to some extent, by the manner in which it is laid, finished and cared for. For this reason these points are briefly treated in this folder.

The instructions for laying a floor apply alike to all of the high quality floorings on the market today and consti-

tute nothing more than the code of correct building practice familiar to all good carpenters everywhere.

Weyerhaeuser Pacific Coast Hemlock Flooring has this advantage over ordinary flooring-it requires no scraping. The perfect matching and satiny finish, characteristic of this new flooring, make any further surfacing by hand unnecessary. This means that a floor of Weyerhaeuser Pacific Coast Hemlock can be laid more quicklv and economically than the ordinary flooring-an aduanlage that appeals to both the home-builder and the contractor.

The directions for finishing included in this folder are merely an effort to guide you in bringing out to the fullestadvantage the natural beauty of the wood.

This New Flooring in Three Grades

Weyerhaeuser Pacific Coast Hemlock Flooring-edge grain, end matched-is manufactured exclusively by the Weyerhaeuser Timber Company mills at Everett, Washington.

The highest grade, which is the one described here, is known as "No. 2 CIear and Better Edge Grain." For less exacting uses, or where a still lower priced flooring is wanted, it is also made in the grades of "No. 2 Clear and Better Flat Grain" and "No. 3 Mixed Grain." It is all end matched and the standard size in each grade is the same.

Swelled Head

If anyone working for you gets a "swelled head," just call him in and tell him this story, as narrated by Merwin B. Massol, of Lee S. Smith & Son Manufacturing Company, Pittsburgh, Pa.

It concerns a chap who conceived the idea of becoming a tight-rope walker.

He stretched a wire on the ground, and, equipped with a balancing pole, attempted to walk the wire. After a little bit he concluded that it was wonderfully easy. Before long he threw away the balancing pole and, much to his amazed delight, he found he really didn't need it at all.

Full of confidence, he stretched a wire about fiftv feet from the ground.

Climbing to the top of one of the across the wire.

As Mr. Massol expresses it. "The attended."

"Funerals" are being held every day away their balancing poles too soon.

posts he strrrck out funeral was largely for men who throw

Confidence is an asset, but over-confidence is a liabilitv.

He: "You look like Helen Brown.'r

She: "Thanks. I look even worse in rvhite."

Yes, 'it requires hustling to CREATE business, but hustling never hurt anyone that we ever heard of.

AND VICE VERSA

"Marriage," said the Benedict, "is a preventative of suicide."

"And suicide," said the Bachelor, "is a preventative of marriage."

The Statesman

The statesman throws his shoulders back and straightens out his tie.

And says, "My friends, unless it rains, the weather will be dry."

And when this thought into our brains has percolated through,

We common people nod our heads, and loudly cry, "How truerf'

The statesman blows his august nose and clears his massive throat,

And says, "The ship will never sink so long as it's afloat." 'Whereat, we roll our solemn eyes, applaud with main and might,

And slap each other on the back, the while we say, "FIe's right."

The statesman waxes stern and warm. his drone becomes a roar, He yells, "I say to you, my friends, that two and two make foui."

And thereupon our doubts dissolve, our fears are put to rout,

And we agree that here's a man, who knows what he's about.

-Michigan Tradesman.

Be careless in your dress if you must, but keep a tidy soul.

-Mark Twain.

SO MANY MORE OF'EM

Said a well known philosopher recently: "There may be just as much happiness carried by a Ford as by a RollsRoyce." Sure ! And we offer long odds that there is much more happiness carried in Fords than in Rolls-Royces. The plural sure makes a difference.

A LOVELY CHRISTMAS PRAYER

Here is a true story, guaranteed. A friend of ours has a three year old girl. On Christmas Night she was saying her prayers at her mother's knee, and she ended thus: "Thank you God for all the nice presents I got, and I certainly hope your son Jesus had a h"ppy Birthday."

Christmas on the Road

F. Dana Burnet in "The Vagabond"

'Twas the gray o' Christmas mornin' when we struck the open road, Behind us in the wakin' town the lights o' Christmas glowed-

The little lights o' Christmastide, that stand among the trees

An'warm the hearts o'vagabonds across the seven seas!

Across the wide, wide seas, Laddie, where you and I ha' gone,

And de'il a light is lit for us adown the Christmas dawn: But all the road's a gift, Lad<!ie, and all the world is ours, ""0 .T::j1 *

*R when we rift the winter

fr',"61rni", bo\ ,#*r*a mem,ry ror a tan, An\yourfiide is lemon-yaller, an' your pedigree is pale, But\ toda{ you'd be plumb precious-if you weren't so I blodmin' sad !-

'Cause it's Christmas, Laddie, Christmas, an' you're all f ever 'ad.

It's Christmas on the road, Laddie, so kick your heels an'go-

The little lights o' Christendom are shinin' on the snow; The lights are on the trees, Laddie, Lor' how the windows gleam!

An' all I've got's a yaller dog, to keep the Christmas dream.

The rich they set their candles on their blinded windowsills.

But all the Light o' Christendom is streamin'from the'illsAn' you an' I shall trail it to the twilight-or beyond, So Merry Christmas, Yaller Dog-you precious vagabond !

The rich are none so gay, Laddie, they bear a weary load, But yaller dogs and ragged men, they walk the open road. So turn you to the dawn, Laddie, and kick your heels an' go-

The fairest Day o' Christendom is shinin' on the snow !

A New Version

There's many a man can be happy and gay With a lass, and a glass, and a song, But the man that's worth while Is the one that can smile

When he's got the old lady along.

Buchanan Lumber Co., Inc., Open San Francisco Office

The Buchanan Lumber Co., Inc., have opened offices at 24 Calif.ornia Street, San Francisco, where they will carry on a wholesale lumber business. The' new company includes C. R. Buchanan, W. S. Russell, E. C. Graves, and R. C. Turner, who have all had a long experience in the lumber business and are well known to the lumber trade of California.

Mr. Graves is leaving for the east in a few weeks, where he will spend about three months calling on the trade in the eastern states. Mr. Turner will act as their representative in the Sacramento and San Joaquin Valley Districts, while Messrs. Buchanan and Russell will cover the trade in the Bay District.

The Buchanan Lumber Co. will act as the representatives of the Dant & Russell Lumber Co. of Portland, Oregon.

HOMER MARIS LOOKS OVER CONDITIONS IN NORTHIY\/EST

I{omer Maris, San Francisco, well known distributor of Douglas Fir and Hardwood Panels, is in the Northwest on a business trip. He will visit the Coos Bay and Portland Districts. IIe represents in Northern California, the Coos Veneer & Box Co., Marshfield, Oregon, and the Emerwood Panel & Top Co., of Portland, Oregon.

E, G. McCann Addresses Hoo Hoo Club No.9

E. G. McCann, of the Pacific Gas & Electric Co., San Francisco, was the speaker of the day at the Hoo-Hoo Club No.9 luncheon held at the Palace Hotel on Thursday, January 8. His subject was "Man Power and Industry" and his address was very interesting and instructive. Bob Grant of the California Door Co. was the Chairman of the Day.

An excellent entertainment was given by the Moore Sisters, who are accomplished vocalists and musicians, with Miss White acting as accompanist at the piano. Parker Stewart won the Attendance Prize. President Rod Hendrickson presided over the business session. He announced that Milton V. Johns, of the Redwood Sales Co., would be the Chairman of the Day at the meeting on January 23.

Central California Lumbermen's Club Meet at Stockton

L. H. Elliott announces that the Central California Lumbermen's Club will meet at Stockton on Saturday, January 10. Luncheon will be served at L2:30 sharp at Wilson's. .\M. H. Falconbury, of the Falconbury Lumber Co,, the newly-elected president will preside at the meeting and has suggested the following subjects for discussion: "Ethics among Retailers" and "Ethics between Wholesalers and Retailers." This being the first meeting of the Club in the new year, a large attendance is expected

We wish to announce to the LUMBER TRADE of NORTHERN CALIFORNIA that we have been appointed the exclusive sales agents of the GERLINGER 'LUMBER CO., Portland, Oregon, a4d the METROPOLITAN REDWOOD CO., Metropolitan, California. We will be pleased to receive your inquiries.

Hoo Hoo Club No. 9 Holds Los An$eles Hoo-Hoo Club Christmas Party Starts L925 With Good Meetin$

The regular old-fashioned Christmas spirit prevailed at the luncheon of Hoo-Hoo Club No. 9 held at the Palace Hotel crn Wednesday, Decernlter 24, tvhen a large tttrn-out enjoyed the annual Christmas Party festivities.

A short business session was presided over by President Rod Hendrickson. R. O. Wilson presented a resolution of sympathy and esteem on the death of Brother John P. Muller which was unanimously passed and it was also voted that a copy of the resolutions be sent to his bereaved family.. Mr. Wilson also announced the sudden death of George B. Waddell, prominent Oakland lumberman, which occurred on December 22.

At the termination of the business session, the meeting was turned over to J. E. Martin of "The California Lumber Merchant" who acted as the Chairman of the Day. Bob Gehring, of the Hart-Wood Lumber Co., and his Lumber-jack Orchestra rendered several fine selections. Frank Thompson, of the Missouri, Kansas & Texas Railroad, gave several excellent impersonations of characters from Dickens. Eddie Burke concluded the entertainment with a few songs and stories.

J. E. Martin played the role of Santa Claus and presented several of the members with appropriate gifts as an appreciation of their good work for the Club during the past year. President Hendrickson announced that Bob Grant will act as the Chairman of the Day at the January 8 meeting, while Milton V. Johns will act as Chairman of the meeting on January D.

J. E. Lloyd-Jones, Woodhead Lumber Company, Los Angeles, rvas chairman at the first 1925 meeting of the Los Angeles Hoo Hoo CIub on January 8th.

One of the largest crowds of record were on hand to start oft the New Year, and it was an excellent meeting.

Chas. I. White introduced Councilman Miles Gregory, of Los Angeles, rvho spoke for a few minutes on the parks and playgrounds of Los Angeles. He told of the sptrendid work that was being done by the Commissioners, and what was being done with the large appropriation that had been made by the Council for this work.

The chairman introduced Mr. Ralph E. Fox, of Los Angeles, who spoke on "selling Yourself." Mr. Fox is a Eusiness Coniultant, and he gave the boys some splendid thoughts regarding the building of business through the proper building of character.

L. A. Beckstrom of the Chas. R. McCormick & Company, Los Angeles, won the attendance prize.

Ted Lawrence was welcomed back, after a long siege of sickness, it was announced that Snark Frank Curran was under the weather for a few days, Forest Wilson was given a hand and a good send-ofi on his announcemen-t of moving to San Francisco, and Jeff Tully talked for a few minutes' on the meeting for Janriary 15th, when he will be chairman. This meeting will be held at the new club house in the Central Manuficturing District, and promises to be a very enjoyable affair.

..BIG TREE'' BRAND REDWOOD SHINGLES

Heavy Lumber Production in rgz4

Washington, Q. C., Jan. lO.-Exceptionally heavy luml>er production with unsatisfactory commerciil resulis, and progress in reforestation and permanent lumbering that gives promise of an adequate continuing supply of limber, were features of the lumber industry ;n tg24, iccording to Wilson Compton, manager of the National Lumber Minufacturers Association.

. "Measured by volume of production the lumber industry has j.ust come through one of the greatest years in its hij- toryi' says a statement by Mr. Compton.- "We estimate the entire production of lumber in 1924 at between thirtvsix and. thirty-seven billion board feet, as compared wilh thirty^-eight to forty billion feet last year. Except f.or 1923, the 1924 lumber output vi'as the largest since 19i6.

"As a. whole, however, Jh_e 1'ear was not a satisfactory o-ne to the ind r.qtry, .though it closes in a stronger position than at any other.time during the year, with production, shipments and orders virtually balanced. Mafing allowance for remanufacture at the mills and local deliveries. shipments have exceeded production. Stocks are lower than a year ago. Prices have been stable and relatively low,-ranging from $29 to $33 a thousand for softwood. and from $40 to- $45 for hardwood,-being about 40 per cent less than the after-war maximum.

"Great progress was made in the direction of reforestation and reproductive lumbering. General activity toward

forest replacement arvaits the development of organized forest fire protection and the logical ieadjustmeniof the still customary although uneconomical melhods of taxing forest lands.

"The ye_ar 1925 is expected to be a good year in lumber with the distribution of demand amon-g ,rarious regions of the country, and among constructionf railroad aid farm uses, .more nearly approaching a normal balance than at any time during the past four years."

Charles R. McCormick Returns from Eastern Trip

Charles R. McCormick, President of Chas. R. McCormick & Co., has returned to San Francisco after a three weeks' business trip to New.York, Boston, and Chicago. In speak- ing of lumber conditions on the Atlantic CoaJt and Uiaate West, Mr. McCormick states that the lumber demand there has shown considerable improvement during the last two or three months and that the dealers are very optimistic lld are lo_*ilg for an active lumber market during 1925. Chas. R. McCormick & Co. maintain a New York- office at 18 Battery Place.

$AI{

H. B. MARIS

Nes LocationJfficc and Warchoure

735 3rd Strca-Oppodte S. P. Dcpot Homc of WESTMADE PLYWOOD

G. A. Racouillat

R. C. WITBECK

WHOLESALE

S outhern-HARD WOOD S-N orthctr Bnrca Oah Floorirs

Maple Flooring

l2l)O Firrt National Bank Bldg. Telcphonc Sutter 2634

DOUGLAS

24 California St.

J. O. ELMER HARDWOOD LUMBER

Gcnuine Mahogaay

Vcneerr-Flooring-Panelr

l2{Xl Firrt National Bank Building

Telcphonc: Suttcr 109i1 :: San Francirco

W. M. BEEBE

259 FIRST NATIONAL BANK BLDG. SOUTHERN HARDWOODS-VENEERS

Supcrior Oah Flooring, 'Anorica'r Finct" Scud ma your inquiricr end ordcrr

Tclcphonc DougLr 9ll7

FIR-SPRUCE-HEMLOCK-WHITE and SUGAR PINE-REDWOOD F. FOLSOM LUMBER COMPANY

Wholesele Lumber

- Telephone Douglas 5794 San Francisco

Our Spccialtier FACTORY SPECIALS KILN DRY FIR CLEARS

tDOCt your order and rtop worryingtt

1924 S.F. Building Totals $57,852,973

San Francisco in 1924 closed its biggest building year with a total of 10,272 building permits granted for improvements involving an expendituie of $57,852,973.

During the year 1907, when the- reconstruction of San Francisc"o following the fire, was fully under way-, -Louis Bailey, acting chiei inspector of the Departme-nt gf Public chief Department of Worfii, repo-ttt 6,437 permits. were -rylt-g {or improvements aggiegating an ixpenditure of-$56,578,844.

Operations for the month of December, 1924, totaled $5,5i9,031. During that period 763 building permits were granted. In November, 1924, 707 permits were granted, granted. In NovemDer' L>L+, /u/ PclurrLs wtrc Sr4ursut Ihe valuation totaling $6,358,78--and in December, 1923, granted,

ted. In 1924, pe 746 permits for work-costing $4,952,000.

Following is a segrated list of the December, 1924, op' erations as compiled by Acting Chief Inspector Bailey:

The following is a summary of the total number of building permits issued each year and the estimated cost of the improvements undertaken thereunder (the year 1906 covers that period from May 19 to December 31) :

Lumber Men Move Westward

While all yearly records pertaining to the cut of timber from the 147 National Forests were broken last year, the cut was less than one-sixth of the stumpage that can safely be removed from the forests without depleting the growing stock or endangering the volume of future business, says the annual report of W. B. Greeley, chief of the Forest Service.

In the amount of timber cut from National Forests during the year California stands first, with Oregon and Washing following. All the sales of timber from the forests take into aceount the sustained yield principle, thus affording a perpetual supply on the sale area. In commenting on the timber sales, the report says:

"This increase in the National Forest sales, particularly in the three Pacific Coast states, where the volume of cur-

For 18 Ycue

..CHICKASAW BI111qPII OAK FLOORING

har becn a rtandard of Crrade-{uality-Manufacture

Manufactrrcd By

GO. }lemphis, Tenn.

And Dirtributed By E. M. SLATTERY Lynwood, Cal. GEO. C. CORNITIUS

Amcr. Natl. Bank Bldg. San Frencirco

SAMUEL R. NORTON

Hcnry Bldg. Portland

rent business is heaviest, is striking evidence of the continued and increasing westward molvement of the lumber industry from the cut-over regions of the East. In one instance a lumber company with its entire organization and most of its employees was bodily moved by special trains from the Southerir yellow pine region to AriLona. where operations will be coitinued on Naiional Forest attd Indiao lands."

HART-WOOD BUYS 'POINT ARENA''

The Hart-Wood Lumber Company has purchased the Steamer Point Arena, from the Silei Mill eompany, and will put her into service to California ports.

The Point Arena is of 1285 net tons and was built at Portland. She is 251 feet long and carries 1,000,00O feet. This brings the Hart-Wood fleet up to eight carriers.

LOGGING WHEELS

Special Weber Conrtruction

Cart StG.l I&ht rnd

Exceptioaally Strong

Alro Builden ol 2, 4 and 6 Whoel Tnilcr WEBER AUTO AND TRAII FR WORKS ISOS S.Et Fe Ave. I.c ADgdG.

S. E. SL.A,DE LUMBER CO.

Established 1885

DOUGL^AS FIR BY CAR AND CARGO

We Specialize on Grayr Harbor Old Grorth Soft Yellow Fir

DIRECT MILL AGENTS

I. N. VAN NUYS BLDG. NEWHALL BLDG LOS ANGELES SAN FRANCt!'clO ABERDEEN, WASH.

SUDDEN & CHRISTENSON LUMBER AND SHIPPING

AGENTB

AbGrd.Gn htbGr I llltrdc O.., lbcrdaa[. Wtrb.

Amcrlca! lfilll Oo- AbcrdGon. Wash.

IIoqll.D lrrDb.r a !Lb3l. Oo, Eoqutrm, Werb.

Pro.DGr Ulll Oo., Prolpcr, Ore.

' n,rynolil Lrnbcr Oo, Raymonal, Wash.

Colr-blr llor e Lrmlcr Oo- South Bond., Wech.

BulDcrt ilttrl Oo, Aberilecn, Wash.

LGwL [llh e fllnbcr Oe- South Benal, .w'&!h.

J. ,l. IJGrrf lltglc Oo., South Bentl, Warh.

61O Arstic Club Bldg.

STEAUBNI

Eroolltr nrtnori

Oilncl Orobe

Grat. Earbor Ohrlcr Olrlrtolror

Oathcrlnc Gt. tuddctr Erlr ClrLt r.or Vltrlt. tdrr

6th Floc-Hind Hdg' 230 Cdifornh Street

90O A. C* Barlat Bldg. Lor AngCcr Scldc San Frencirco

Byron "Times" Reprints Advertisement

The December 26th issue of the Byron "Times," I{"tty Ham-o.,d't snappy daily that covers- the Contra Costa --;;t district, tcontained a reprint of the Home Sweet ff"-.'poem used bv Pratt & Warner in their page. ad"".ti..tite"t in the December 1st issue of this journal'

Mr. Hammond, in commenting editorially on the ad' said:

"One of the cleverest advertisements appearing in years sraces the back cover of the December lst issue ot the tuiif"t"i" Lumber Merchant, published in Los Angeles'

"The Dase is in colors, and is by Pratt & Warner, whose "roJ".tJ "?" itt .l*o.t every home, such as disappearing ir""i"g boards, disappearin! breakfast'tables, bathroom ""lin"it, etc., all supiriiea by your local lumber dealer, on orders.

"One Dart of the page was occupied by the following verses, entitled "Hom-e, Sweet llome."- We reproduce !h-eg ""ii"i anv adverti.it e .t.I.t., but to show how INTELLI6BNi pdtticity will"win, il-qlv- l11.-*of endeavor' And t-hisis a'direct ippeal to riuILo-YoUR owN HOME'

"We are sure our readers will agree it is one of the cleverest advertisements of its kind, and shows the way to others' ftt.ti 'will be no objection to this little boost"'

414,000,00 Feet of Lumber are Produced by Coos in 1924

From the "Coos BaY Times"

Feet

Coos Bay Lumler Company, Marshfield' .....190,000,000

Stout Lrimber ComPanY, North Ben{'

Coos Bay Logging Company, North Bend ' ' ' ' ' ' Moore Mill & Lumber Company, -Bandon

,Tohnson Lumber Company, Coquille '-' tho-o.ott-Kellv Lumber Company, Marshfield ' Western White-Cedar Company, Millington ' ' ' ' Marshfield Mill Company, Marshfield ' ' ' Smaller mills of the countY.

106,000,000 30,000,000

28,000,000

18,000,000

15,000,000

13,000,000

4,000,000

10,000,000

Total production of county. " "414,000,000

DTE.TZ ON CALIFORNIA TRIP

Mr. Frank L. Dietz, of the Excel Shingle Company, fe.attf., tt"t 6e." i" California for -the past two weels, visiting il;;a-";;"nd San Francisco, Los Angeles and San Diego'

He states that the shingle people are looking for a very good year, in their line. Kiln

Twohy Lumber Co.

22 | Kerckhoff Bldg. Los Angeles, BDrafY. 0843

CARGO-Fir, Redwood, Su3er Pinc-RAIL

We can always supply Fir Columns and Drain Boards from stock

Exclusive Southern California Agents E. J. DODGE

Here are shown forty million feet of air dried Redwood be made of siding, finish, batens, mouldings, columns' etc' uppers from which immediate rhipment cen

Classified Ads

WANTS POSITION

MARRIED MAN WITH 10 YEARS' EXPERIENCE IN THE RETAIL LUMBER AND BUILDING B'sL rypss,cooD SALESMAN AND collEcron. wiil GO ANYWHERE. ADDRESS A-13, CARP CAr-rr.ON- NIA LUMBER MERCHANT.

YARD FOR SALE

HAVE A GOOD PROPOSITION IN A RETAIL YARD YIELDING GOOD PROFITS. DISTRICT IS GROWING. ADDRESS BOX 2O-F, CARE CALIFORNIA LUMBER MERCHANT.

A first class estimater wants position; can read any kind of plans, estimate the cost of .ame. 'H;"; h;J-J.;;;;l years' experience as estimater. Have held pr.r."ipl"itil" over. five years. _ Would. take- position as yard Mil.g.;l; good town, having filled such-position seven years. -Mr.i not have less than two u,eekst notice to prefare for new position.

Address Box A-8, clo "California Lumber Merchant.,,

YARD Ty\/ANTED

I AM IN THE MARKET FOR A RETAIL YARD. FROM FIFTY TO A HUNDRED THOUSAND DOLLARS. MUST BE A PAYING PROPO- SITION AND ONE TFIAT WILL STAND IN- VESTIGATION. ADDRESS BOX 27-F, CARE CALIFORNIA LUMBER MERCHANT.

PLANING MILL Manager or Superintendent wants situation where efficienc-y is appreci?ted. Thoroughly com_ pet-ent estimater in sash, doors, office fixtures, siaii work and general mill-work and all details of manufacturing same. Not an efficiency expert, just a practical mill mai of large experience.

If your_p_lant-is sick I.will .put it on a paying basis, or no pay_. W_o_uld prefer situation with salary "rr"a diuiiion of profits. High class references.

Address Box A-5, clo Catifornia Lumber Merchant.

cAN YOU FrLL THrS JOB?

A COMMUNITY IN SOUTHERN CALIFORNIA rs TRyrNc ro L_ocATE A MAN quAr,rFiED To Acr AS SEcRETARy or. ttrErn LocAL LUMBERMEN's cLUB. THE RrcHT MAN nauSi POSSESS TACT, FORCE, MUST rrtOW tHP LU-M^B_E-R_GAME, BE AN ORGANIZER, ANO EE A WORKER. TO SUCH A MAN WP Wrr,r- Or.- FER A GOOD SALARY AND A SPT.PNOTO PROPOSITION. WE WILL CONSIDER ONLY AppLrcATroNS THAT srATE euer-rr,rcA- TroNS AND ExpERTENcE ru optarr-. AlL APPLICATIONS WILL BE HELD IN STRICT CoNFIDENCE. SALARY $300.00 ro $sso.oo To START. ADDRESS BOX A-11, CARE CALIFOR- NIA LUMBER MERCHANT. -

FOREMAN WANTS POSITION WANTED: POSITION IN RETAII LUMBER YARD AS FOREMAN BY MAN WITH SIXTEEN YEARS' EXPERIENCE. REFERENCES. ADDRESS BOX A-I+ CARE CALIFORNIA LUMBER MER- CHAI{T.

WANTED IN RETAIL YARD

Position as manager or otherwise if possibilities are sood for advancement. Three years' local- experience, ag6. 26. References. Box A-12, care California Lumber Merchant.

STENOGRAPHER Iy\/ANTS POSITION IN SAN FRANCISCO

Position as stenographer with a lumber concern in San Francisco is wanted by a young lady with several years' experience in lumbei saleJ offiie. For the past four years has been associated with San Fran_ cisco.lumber c^ompany,. and is thoroughly familiar with lumber office routine. Can give exielient refer_ ences. Box 19-F, care California-Lumber Merchant.

WANTS POSITION

Man 38-Eigtrt years in General Offices of line yard conc€rn,-also plenty of outside lumber experience-, in_ cluding 1 year in California, desires position in retail 9S.., Address, Box A-10, care Caiifornia Lumber Merchant.

A PROVED PLAN TO INCREASE YOUR ROOFING PROFITS

T /OU have doubtless noticed the full' \,/ page Richardson advertisements in I four-colors appearing in the Saturday -. Evening Post and other leading national magazines. We have a special plan which makes this powerful advertising sell for you.

This plan really works. It is measured in actual dollars and cents which Richardson dis' tributors made in past years. Here, for example, is what one dealer wrote us:

"From following advertising inquiries which you sent us, we secured in two months' business on Richardson Multicrorne Roofs amounting to $5,864'81$120 a day or about $40 a day net profit."

The same opportunity is open to you. Just drop us a line on your own letterhead and we'll give you all the facts.

THE RICHARDSON COMPANY

Dept. 45-A, LOCKLAND (Cincinnati) OHIO Chicago - New York City (1008 Fisk Bldg.) Atlanta - New Orleans - Dallas Cambridge (Boston), Mass.

%Bco

Square Brrtt Strip Shingtes

Can Be Laid Right Over Your Old Shingles

Note the patented water seal lock which saves hours of time by locking the shingles in place while they are being laid and assuring perfect alignment.

PABCO

Octagonal Shingles

are big sellers-strips, units and individuals in non-fading shades o f Green, Tylo Red, Indo Red and Blue Black.

Pabco Square Butt Strip Shingles are 34r/a" long-2'/+" louger thatr the ordinary strip shingle. This results in an additional7Vo saving in shingles, labor and nails.

They have a heavy coating of weather-proof bitumir-rous compound on the under side which prevents their drying out fror.n beneath arrd curling.

They were tested and constantly improved for more than four years before being placed on the market.

Pabco Square Butt Strip Shingles make roofs of permanent beauty. They come in glorious shades of Green, Tylo Red, Indo Red and Blue Black. The colors are notr-fading, being of pure mineral origin.

THE PARAFFINE COMPANIES, Inc.

17 Plants on the Coast

PABCO