The California Lumber Merchant - February 1925

Lamiiex-the door that witlwtands tlwfamous water test!

Sirc. oile!rctcd a yw agoby the forest Prdwts Labralory, University of \(ashingan, this roms Laminez wter tes, haa been swcessJully rebeated b! Doyton Scs/r and, Door Combqn\. Dqvton: McPhee and McGiniio. Denwr: Hortman ComPany,- Nm Orleans; Tacom "Own Your Home" ExPositiu, Tacom; Cole Ma^uJacturing ComFany, M embhi.s ; M cCouley, Brooklyn; California I ndustrial ExPos it ion,San F rarc rco : Suth Texas Fair, Beaumont: andother leading dor di.ttributors qnd buiLdinE Mterial e&PoEitions. Under this uitotoua tesl no Laminee clar Eas euer warFed or @me sbsrt!

If Laminex withstands these tests

Won't it withstdnd every abuse a door cd.u meet?

A "Doubting Thomas" heard of the success of our famous Laminex wa[er test-but he was from Missouri! So he took a stock Laminex door and exposed it to water from a hose and to the heat of the sun /or twenty days. The Laminex door came out without shrinking, swelling or warping. No- open joints resulted. The waterproof cement held. The surface did not peel or crack.

In the sreat Cumberland flood, March 29, 1924, Lamine:idoors in a warehousJ were under water for several days. Doors of other makes were corrugated. Laminex doors came out unaffected

In a sreat southern warehouse fire, heat and water wrecked their 'u".rgeunE" on doors of many makes. Laminex alone came out in perfect coniiition-ready to be hung.

These tests have substantiated the fndings of the Uliversity- of Washinqton in the famous Laminex water test. They have doubly oroved "there is a door that will not shrink, swell or warp-that will never cause you trouble.

Isn't this the door you want to sell ? The beauty of old growth Douglas fir is combined in Laminex with a resistance to expansion and contraction, due to our building up of layers and compressing under great pressure with a wonderful waterproof cement.

L-aminex doors are nationallv advertised-and we offer complete merchandisins hook-up plans for dealers to get their share of the remarkable demandTor Laminex. Most door jobbers handle Laminex.

THE WHEELER'

Mr. Ra! testing Lamanet d@f Mr. Ray isadoordealer and doubted that ony dor could uithstand continued euqosure to rcislure.

How Lumber Looks

In reporting on the actual existing conditions in the whole. sale market, there is but one thins to say and that is that the conditions are far frorn satisfactory.

Last Thursday morning a prominent retailer in Los Angeles said, "There IS no market in this town and things are sure shot to pieces.tt

We believe that buying has been rnore brisk the last week than at any time since the first of the year, but the prices have been low, disastrously low. This applies not only to the wholesale market, the retailers have been selling their material at ridiculous prices. The docks at San Pedro now have about seventeen million feet of unsold stockr, with a large percentage of random commons.

The receipts at this port, to the night of the 121h, would indicate a much lower month than Januar5r, and this will no doubt lower ttre amount of stock down there. Just about fifty million feet had been unloaded up to last Thursday night.

The lumbermen of Southern California seem to feel ttat their part of the state is passing t{rrough a readjurtment period, coming to lower normal levels, and many opinions have been advanced, as to the proper procedure for a rtabilization of prices, to insure a profit, during thir period of change.

The majority of opinions seem to strike back to tlre mills, with their volume of production and the amount that is rhipped into this market.

The curtailment program that is now being tried in the Norttwert will without a doubt have its good efrec{. One

good authority in Portland was quoted as saying, recently: "An enormous annount of money is involved in thic prograrn, and the mills will either put a lot into their pocketr, or they will take it out, in the next thirty days."

Another report from Portland states that a sunvey of the mills disclosed the following: Bellingham, 3 largest mills on five-day week; Everett, all on five-day week; Seattle, ninety per cent; Tacoma, ninety per cent; Grays Harbor, eighty per cent; Willapa Harbor, all mills; Columbia River, seven Portland and Columbia River mills. Vancouver, B. C., mills are reported to be all on a frveday week, with all shingle mills on single ehift.

This looks like they mean business. Less than half of the mills cutting less than 50,0OO feet are running.

A telegram received the morning of the 13th said: ..Considerable more inquiries were received the first four days of this week ttan for any similar period since the first of the yeaf. The mill owners have their backr up a3 never before and declare they will shut down altogether ratter ttan rell at less than cost. The general feeling is much better.t'

From San Francisco, the same morning: .,The Douglar Fu mills are holding pricer firm with no change in market pricer here, but market ir showing improvement and volume ir increasing. The redwood mill pricer are firrn with demend only fair. California Pine market ir satisfactory."

The last report from the Wett Coast Lumbermen'r .drsociation rhowr a week'r cut of 1O4 million feet and saler of 92 million. This report war for a period jurt prior to the start of the five-day week.

What Enthusiasm May Do

Bg Jacft Dionne

Success is often due less to ability than to enthusiasm

The world makes way for the man who believes in his mission. No matter what objections may be raised, no matter how dark the outlook, be believes in his power to transform into reality the vision which he alone has seen.

It has been well said that all the liberties, reforms, and political achievements of society have been gained by nations thrilling and throbbing to one great enthusiasm.

Enthusiasm will steady the heart and strengthen the will; it will give force to the thought and nerve to the hand, until what was only a possibility, becomes a reality.

No barrier however formidable, no obstacle, however insurmountable it may seem to the timid or the faint-hearted, can bar the way to any man possessed of enthusiasm for a high ideal. Never before in the world's history has the man fired by enthusiasm had such an opportunity as he has today.

It is particularly the age of young men and young women. The world looks to them to be interpreters of new forms of youth and beauty. Secrets, jealously guarded by nature, are waiting to reveal themselves to the enthusiast who is wifling to devote his life to the work. fnventions, foreshadowed today, are waiting for the passionate patience of enthusiasm to develop them.

Indifference is the opposite of enthusiasm. Indifference never leads armies that conquer' never models statues that live, nor moves with heroic philanthropics. Enthusiasm it was that wrought the statue of Menon and hung the brazen gates of Thebes; it fixed the mariner's trembling needle upon its axis, and first heaved the great bar of the printing press. ft opened the tubes of Galileo until world after world swept before his vision; and it reefed the topsail that ruffled over Columbus in the morning breezes of the Bahamas. It has held the sword with which f reedom' has fought her battles, and poised the axe of the dauntless woodsman as he blazed the pathway of civilization. ft turned the mystic leaves upon which Shakespeare and Milton inscribed their burning thoughts, and sustained and soothed the heroic soul of Thomas Jefferson in his declining days.

Enthusiasm is the inspiration of everything that is great. Without it, no man is to be feared. With it, no man is to be despised.

has become a synonym for quality, quantity and service.

ilI I C K

a U A t I T Y

CHAS. R. McCORIYIICK & c0.

S E R v I c E tOS AIIGELES SAf{ FRANCISCO

To the California lumber trade the name

Important Factors in Buying

REDWOOD

"Pine Homes"

The California White and Sugar pine Manufacturers Association have just issued a new attractive booklet designated "PINE HOMES," describing the characteris_ tics and proper uses of California White and Sugar pine. "Pine Homes" describes in detail the proper uses of California White and Sugar Pine and follows the order of house construction from foundation to roof. The inside of the house is then dealt rvith and every detail is properly and fully described. The booklet is attractively arranged and beautifully illustrated. Among the illustrations is ah old print of the ruins of Sutter's saw-mill at Columa, an old miner's cabin built of pine shakes which is reminiscent of the "days of '49," together with many pictures showing both exterior and interior views of homes constructed of California White and Sugar Pine. The book also contains the sizes and grades of California pine Lumber as manufactured at the mills under the .standard rules of the California White and Sugar Pine Manufacturers Association, which are in close conformity to the American Lumber Standards.

Every retail lumber office should have a copy of .,PINE HOMES" in their display room. Copies of this attractive book can be obtained by writing to the California White and Sugar Pine Manufacturers Association, 600 Call Building, San Francisco.

AXEL OXHOLM TALKS TO SAN FRANCISCO LUMBERMEN

During the past week, Axel Oxholm, Washington, D. Ci, Chief of the Lumber Department of the United States Department of Commerce, who has recently returned from an extended tour through Europe, addressed the members of the California Redwood Association ahd California White and Sugar Pine Association on Februarv 9. During his stay in the Bay District, he also addressed the mem1"._. 9f the Douglas Fir Export & Exploitation Co. Mr. Oxholm spgk9.9n the opportunities for- Douglas Fir, Redrvood, and California White and Sugar pinesln the foreign markets, and he also discussed the Department of Coirmerce plans for markets and uses of ihese woods both abroad and in the United States.

We will never allow a claim on "Eclipse" Flooring. It must be perfect or wC will take it off your hands. Frankly, We never expect to have to. The Eclipse Mill Co., Everett, Wash. McCullough Lumber Co., Exclusive Representatives, San Franciscb and Los Angelg;.

G. McINTOSH, C. P. A. C. S. COWAN, C. P. /L

liloovef

"The elimination of waste is a total asset. It hqs no liabilities.

"The only case -tahere tutlim,ited diaersificati,on see?ns justified is padlock keys.

"Nert to stati,st'ics as a pozver to eliminute waste conne standards.

"A ltrime source of waste in American business is wnnecessary multiplication of terms, sizes and. aqrieties.

"Another prime source of 'aaste is the lack of standards of quality and. grades."

E\ULLY in sympathy with Mr. Hoover's opinions, I Roof Company has ceased manufacture of all lines and weights of roofing.

Henceforth it is crThe Weaver 8." You see them pictured below, ranged in the order of their relative price importance.

A husky, hardy squad indeed, born and bred to fight the hot sun and driving lsin-[acked by " 27 years' reputation for satisfactory service.

They will make money for you.

Sylvester L. Weaver z44o East 8th Street

Telephone BRdwy. o784 Los Angeles, Calif.

covers €nr.ery need

Fanning or Planning?

Are you FANNING or PLANNING, Mr. Lumber Dealer ?

When you come down to the office in the morning, is it with a definite knowledge of some SPECIFIC things that you are going to accomplish that day ?

Are you so enthused over the possibilities of CREATING something that day that you can hardly r,vait to get there, and get started?

Or do you come down simply to be present on the occasion, and to handle the affairs that develop themselves for your attention ?

In other rvords, are yolt tak'ng the OFFENSIVE or the DEFENSIVE in your work?

Don't forget that there is SOME difierence betweerr the two.

Do you start in the morning wondering who will turn up during the day that you can sell a bill of lumber to ?

Or do you start rvith a clearly defined idea of a SERVICE, a FUNCTION, a COMFORT, a NECESSITY that you are going to bring to the notice of Bill Jones, such SERVICE, FUNCTION, COMFORT oT NECESSITY being robed in the guise of a BUILDING or a BUILDING IMPROVEMENT?

Consider for yourself whether your attitude tou'ard your day's work is that of HOPE that something will turn up; OR DECISION TO I\{AKE SOMETHING TURN UP.

No one needs to tell you whether you are drifting with the tide, or swimming torvard some chosen and definite goal.

TELL YOURSELF!

You know that the successful wing shot is the man who shoots skillfully at a DEFINITE BIRD, trusting to CONCENTRATION, not to SCATTERATION; trusting to AIM, not to luck.

If you are a GENERAL RESULT business hunter, quit it, and try the skillful hunter's method of getting busiNESS.

Have you in your office a list of BUILDING PROSPECTS of your territory? NOT a list of folks who say they are going to build, necessarily, but a list of the folks who can afford to do some building, and who, in your opinion, have some definite building NEEDS.

THESE are the people you want to concentrate on. Handle at least one of them every dav. Don't let the sun set on a day in which you have trot -ide a diligent, intelligeht, CONCENTRATED effort to sell a BUILDING

SERVICE of some kind to some man who is NOT in the market for lumber.

Let the "other fellow" have the folks who are openly in the market for lumber and are seeking for competitive bids, and YOU take tire many times larger list of peop e who have not yet arrived at that conclusion. THERE is 'rvhere the money lies.

The first fellow buys building material at the very lorvest competitive price. The latter buys SERVICE and IDEAS in a non-competitive rvay, and the IDEA is rvhat gets the money.

Hitch your business to something DEFINITE, constantlv.

Remember: It isn't LUCK that counts-it's PLUCK. It iSN,t INSPIRATION-it'S PERSPIRATION.

Opportunity is ju:.t a fancy name for HARD WORK. Do your rvork DEFINITELY.

Do the building THINKING for your territory, and help make your town the kind of a building town that it ought to be.

NEW MILL FOR KLAMATH FALLS

Portland, Ore., Feb. z.-It is announced here that the Shevlin-Hixon Company rvill construct'a sawmill at Klamath Falls with a capacity of 100,000,000 feet a year. The mill will cut timber logged from large holdings of the company in the Klamath Falls district, and will give employment to about 700 men in the .ivoods and the mill.

Durable Redwood Costs Less for side walls than stucco

Member Mills:

Albion Lumber ComPanY

Caspar Lumber ComPanY

Dolbeer & Carson Lumber Co-

Glen Blair Redwood Co.

Hammond Lumber ComPanY

J. R. Hanify ComPanY

Hobbs' Wall & ComPanY

Holmes Eureka Lumber Co.

Little Rlver Redwood Co.

Mendoclno Lumber Co.

Northwestern Redwood Co.

Redwood Manufacturers Co.

The Paclfic Lumber Co.

Unlon Lumber ComPanY

The side walls for the five room house, pictuied above, if built of the best grade %*4" bevelled Redwood, will cost $55'00 less than if inexpensive stucco is used.

The same walls built of 1x6" two-lap Redwood siding will cost $107.00 less than if more exPensive stucco construction is employed.

These figures were comPiled by Quantity Surveyor C. L. Weeks, Los Angeles. Based on costs in Los Angeles as of Oc-

tober, 1924, they include labor, materials and three coats of paint.

And side walls of Redwood neither crack, chiP nor flake.

So with Redwood side walls your customer saves in cost and gets the full advantages of Redwood's remarkable durabilitY and its strength. In addition, Redwood works easilY and with a minimum of waste'

Sell California Redwood. It makes satisfied customers.

Ernest Irz,ing Freese, Pasadena, Architect ll frnest Architect ll

January Building Permits

Concat at Seattle

There will be a concatentation on the evening of Feb_ ruary 18 in connection with the Western Retail Lumbermen's convention at Seattle. Viveg.erent Snark Roland C. Williams has announced that the number of kittens will be limited to fifty, of which fifteen will be from point,s outside of Seattle.

BILL DONOVAN A BAY DISTRICT VISITOR

Bill Do'novan, of the Donovan Lumber Co., Aberdeen. has arrived in California where he will spend a few weeks attending to business matters. Speaking of lumber con_ ditions in the Grays Harbor District, he states that lumber market conditions there are satisfactory. While in San Francisco, he is making his headquarters at the offices of the Donovan Lumber Co., where he is conferring with their California representative, Frank O'Connor, on com_ pany business matters. Before returning to the Northwest, Mr. Donovan will accompany Mr. O'Connor to Los Angeles where they will spend a few days looking over lumber market conditions in the Southern part of the state.

MILLS PURCHASE MILLER CARRIERS

Mickle Mills, North Portland, recently purchased two Miller lumber carriers, and the Wm. F. Johnson Mill Co., Winlock, Wash., have bought a Miller gas lumber carrier.

Flooring

fT is in homes like these that owners and visitors

I exclaim: "W'hat beautilul floors!"

The superlative quality of Superior Brand Oak Flooring is actually manuJactured into the flooring, to methods peculiar to our own factory.

These are responsible for the word-of-mouth advertising which "AMERICCS FnIEST" receives in every community-advertising that creates ever-increasing sales vol rme for dealers.

Out free booft explains in a uag gou'll understand. Writefor it and quotd.ions, TODAYI

Our Sort of Service

We firmly believe that service is something more than selling right and delivering promptly. It is more than a consideration of others in their personal needs and commercial requirements. Service is the satisfaction we get out of giving a customer something that cannot be boughtsbmething more than the lumber and shingles he pays for.

To know what to do is wisdom.

To know how to do it is skill.

To do all you agree to do and add something for good will-that is our idea of service.

SATTA FE TUMBER Gt|.

Incorporated Feb. 14' 1908 A. J. ttGustt Russellts Outfit

LOS ANGELES

601 A. G. Bartlett Bldg.

J. C. Ellis, Agent

REPRESENTING:

SAN FRANCISCO St. Clair Bldg. 16 California St.

DOLLAR PORTLAND LUMBER CO.

PORTLAND, ORE.

COAST RANGE LUMBER CO.

MABEL, ORE.

REVIVE_ IT'S T'WENTYFIVE

Time to try our SUDDEN SERVICE

Orange County Lumbermen's Club Holds Ladies Night

Eighty-six members and guests attended the ladies, night meeting,9f the Orange County Lumbermen,s Club, hild at the William Penn Hotel, Whittier, on the night of January 3lst.

President Walter Spicer, Santa Ana, presided.

Mr. Herbert Stone of the Building Material Dealers Credit Association, Los Angeles, spokJ on "Credits.,,

A. WHISNANT ELECTED SECRETARY OF PACIFIC LOGGING CONGRESS

The Pacific Logging Congress recently elected A. Whisnant, who is a well known figure in newspaper and trade journal work in Oregon, as iecretary, to-divote his full time to the activities of the congress.

The next congress will be held in Seattle in October and o19 of the big features will be a big exposition of machine_ry,_ equipment and supplies used in logging on the Pacific Coast.

Until recently Mr. Whisnant was g'eneral staff representative of a Chicago lumber trade journal.

W. H. SIMON IS CALIFORNIA VISITOR

Mr. Will H. Simon, General Manager of the Nicolai Door Manufacturing Company, Portland, with Mrs. Simon, has been enjoying a holiday in California.

He spent some time at Coronado, and visited around Los Angeles, taking in the Wampas Ball on the night of the 5th.

FORGIE IN NORTH

Robt. Forgie, Los Angeles representative for Donovan, spent ten days in San Francisco, this

Bloedelmonth.

Twohy Lumber Co.

22 | Kerckhotr Bldg. Los Angeles, BDwy. 0843

CARGO-Fir, Redwood, Sugar Pine-RAIL

'We can always supply Fir Columns and Drain Boards from stocl(

Exclusive Southern California Agents

E. J. DODGE

TACOMA LUMBERMEN'S CLUB

Trustees of the Tacoma Lumbermen's Club for the year 1925 are as follows-: James Dempsey, Dempsey Lumber Co.;.Frost !nyd9r, Clear Fir Lumber Co.; J. G. Irlewbegin, Newbegin Lumber Co.; M. S. Fairchild, -Tidewate, ftiti Co.; lohtDg\ _ _ e,- .!1rl er eo.; Corydon Wag- ner, St. Paul & Tacnma Lumber Co.; E. A. Wright, picific Mutual Door Co.; and Karl B. Kellogg, Sh[ Lumber Co.

James G.-New_begin was elected president by the board to succeed Lee L. Doud. Frost Snyder was elected vice- president. Mr. Snyder is president bi ttre Clear Fir Lum_ ber Co. E. A. Wright, western manager of the pacific Mutual Door Co., was elected secretary-ltreasurer.

ROSEBURG,

OREGON, GETS NE\v PLANT

A. S. Coen, formerly of Monrovia, Calif., who is oDerat- ing a sawmill near here, will erect a planing mill anh box factory immediately. Mr. Coen's twb sons- are members of the-com.pany. The planin-g mill will specialize on pro- ducts for the Southern and M-iddle West trade

VERNONIA MILL PUTS ON SECOND SHIFT

The Oregon--American Lumber Company began operat- ing a second shift at its mill at Vernonia, 6res;r. a cbuple of weeks ago. This will increase productio-n of lumber from 275,aN to 550,000 feet per day.-

BIG SHINGLE SHIPMENT

^^]a9o-ma, Wash., Feb. 2.-An order of more than 6,000,- 000 shingles, ranking as one of the largest shinele shioments which ever left this port today. - All the-shinglis were cut in Tacoma and viCinity and are for deliverf at Charleston, S. C.

R. D. Baker Re-elected President of California White and sugar Pine Manufacturers Association

At the Ninth Annual Meeting of the California White and S.ugar Pine Manufacturers"Association, held at San Francisco on January 29 and 30, the following "m."r, ""d )randlng Lommlttees were elected for the ensuing year:

^ R;,,D._-B"ker,.I_assen Lumber & Box Co., p.&lie"t;

*. :W._ft_eaverrich. Madera Sugar pine Co., Vice_presi_ !9nt;.E.^H, .CoI, Madera Sugai pihe Co., Treasurer; C. Storveil Smrth, Secretary-Manager; Austin L. Black, Ad_ vertising Manager; Edward pi Ivory, Trade Extension Nranager.

Executive Committee: Willis J. Walker, F. B. Hutchens, J. l\{. Wttite, D. H. Steinmetz,'and H. D. Mortenso". ' Traffic Committee : Dwigh_t_M._ Swobe, Ct "lrma"lJ.-W. Ro_dge_rs, D. C. Birch, and J. M. White.

^-Legislation and Fore_stry- Committee: Dwight M. Swobe, lhairman;. Willis_J. Walker, F. J. Solinsfy, J;.,-C.--D: \_,ltver, and 5w1tt lJerry.

National Lumber Manufacturers Association: R. D. Baker and R. E. Danaher.

Gra9jng_ Rules Committee: D. H. Steinmetz, Chair_ ga.n; W. P. Johnlon,_Walter Sexton, B. W. Adami, W.-C. I{,ahman, and A. T. McKenzie.

^ {dve1j;ir1q Committee: H. D. Mortenson, Chairmah; Arthur W. Heavenrich, J. W. Rodgers, and D. H. Steinmetz,

^ Tb. follorving committee was appointed to represent the California Whiie and Sugar pine Manufactureis;;;;.i"*

lion gt the meeting _of the Central Committee on Lumbe, Standardization to be_-held at Chicago on February 24; John D. Sp^aulding, Walter L Robin-son, and Geore. A. Houston. C. Stor.vell Smith, Secretary-M"r,.g.r, .n3-na_

rvird P. Ivory, Trade Extension Manager, will also attend the meeting.

The Board of Directors elected by the Stockholders for the ensuing year are:

D. _H,_Ste-inmetz, Standa-rd_Lgmbgr Co., Standard, Caldf. J._T,,-Reeder, Catif. peach &_ Fig GrowCi., fr"r"O] C-"fii'

W. R.Thorsen, West.Side Luriber Co., San-fr-aiidfrCanf. Ja-m_es D anahar, Jr., M ichi gan- C atif ornia' Lbi. C"., -C"rii:i"] Giif

W._5.$q"y"e, Swayne Lumber Company, Or-*itti, C"rriil ---'

B. W. Adams, F-ruii_CTowers Suppli-C""' S"" fianci"6.' CaUt. geg_rgws, .t'eather River Lumber Co., San F.rarrcrisco, Calif. _E..I\l[. Prescott, presc-ott.BricF & LUr. bo" nri.riq-Ciiff]*'

Wilt_if J. Walker, Red Biver r,,*,r*-b".,''S;-F;4"il;, C"rif.

f,. !V.^t a$n, fVlcCloud River L_urlbi, b"., tvt"Cr""a, E;iif.-*'

+. J,_ u_rant, Algotna Lumber Cb., 4lgoma, Oregon.

S. _H._Land, Hurchinsorr Lumber C"], Oib"iUi;-C;ff.

F. B= Hutchens, Fruit Growers_ Suppif C-q., Los'Angeies, Calif.

F.F..9*"1o.-q g. J. Slanlon r,ur.'C6., Mlssack, cirir.--'

J.-p._tlemphill Sugar lg" f._1" Qo., San Franciicq Cafif.

W. H._Trainer, Klamath Lumbei A do" Co" S"" f"i"iiilj, C"r.

J* Ild. White, Weed Lumber Co., Wiia, -Caut.

R. I.-Ruzard, Siskiyou Lrmrber Co., llfit Hebro4 Calif,

Ire4 Slhallock, Ewiuna Bo^x Compahy,-ktamatfr ir"U", -br"go*.

$. p. _B_aker, Lassen-Lbr. 3 Bg*'d.;'S; F;"ir"",-'Ciif:'-'--

H. L Mortenson, petican Bay L_umbii C"., rr"rri"tiibirji'Or".

!v._p. _Lamm, Limm Lumlir c-".;-M-"d;'poi;tor;il

F. _E 9_"", Madera.$ugar pine-Cd.,-U"aJra, Cafit-------

4. _W. Heavenrich, M"ii-"rt Su4, fine Co"-iVf"a#", C.Uf.

I; Jlfq}lf.ky, Jr,. Castle ctig"L"rnti, c..i c.stjrrE c"ur. ,i,{,f.e?i""ii;*,ff1t"?'i'",S;;,?1,y3*Bf;**","*.

p. Q. _OJiver, ryoUart q"ul" C"" riot-ari iufiUs, eJi.--' --."

w. r. vrrgrn. ulover valley Luraber Co., San Fnancisco,-Calif.

ri. g. rterres, CloveS_V-alley_Lbr. Co., Loyaltoit Calif. ileia"?r"*a3,:f, ,."#';ntf#T"#T::a.S*

J. R. Shaw, Shaw-Bertrarn l,Ur. Co, lliifffi F;fu", -O;;;;"" Jas" Tyson, Yosemite LumUei Co.--$*-F".i"ir"o, Calif.

Beautiful birch DOORS

America's most versatile hardwood, and one of the hard- est of the hardwoods. Birch doors """ b.- ""LJ ;tlr practically _any kind of trim, as it lends it".lf p"tf."ii" to the pr_oduction of. gny effect, particularly "alpt"Jil gra_y and brown acid staining, red o" b-*r, G;;; mahogany, walnut stain or na-tural finislr. 'we manufacture veneered doors in all the hardwoods, such as gumr oak, mahogany and *.lr.rt,-lr; ;td; variety -of styles adapted to homes, apartment", ""hoJ" hotels, hospitals, and office buildings.

"rffiffiF

Let us figure on your requiremenls

HARDWOOD PRODUCTS CORPOMTION

NEENAH, WISCONSIN

Pacific Coart Office - ll2 Market Street, Sarr Francirco

PAUL BUNYAN'S PINE

"specified where the best is used, regardless of cost, ot where economy is a vital f actor."

Cut from our own forests of CALIFORNIA PINES, including stands of California White and Sugar Pine of exceptional quality. Thoroughly seasoned and carefully milled'in our Westwood plant, which operates continuously, the year round, with an annual capacity of 250,000,000 feet.

Every requirement of yard, factory and export stocks, standard or special, can be supplied by our factories-Sash and Door, Box Shook, Cut Stock and Moulding Factories with the most modern equipment and a year round organization.

To these are now added the new

VENEER FACTORY

With a daily capacity of 100,000 square feet of three-ply panel. Introducing the CALIFORNIA PINE VENEERS, which give you all the advantages and superiorities of the old-fashioned white pine surface. The soft, uniform texture that finishes satin-smooth with very little sanding; that will not check and that takes enamels, varnishes and paints without "Grain raising" or discoloration.

CALIFORNIA PINE VENEERS are great cost reducers and profit malTers. Write us today for particulars.

The Service Room

The modern lumber merchant's service room should be built with three obiects in view: COMFORT, BEAUTY, UTILITY.

The object of comfort should be attained because it is the first step towards making your customer feel at home. The chairs, tables, a.td general restful atmosphere of the room will give this.

Beauty is hecessary because the customer wants to feel without being told that his prospective home will .h.ave bearrty, and the dealer catr do ihis by mak- ing his room finish of such quality that the prospect

RUSS STEVENS A"BAY DISTRICT VISITOR

Russ Stevens, A. F. Stevens Lumber Co., Healdsburg, was a recent San Francisco visitor, where he spent a few days calling on the lumber trade and looking over lumber market conditions in the Bay District. He also journeyed down to Palo Alto to see the basketball game between the Olympic Club and Stanford on Saturday evening, January 31. "Russ" is a graduate of Stanford and still keeps up his interest in college sports and is generally on the side lines cheering for his Alma Mater at all their major athletic contests. In speaking of business conditions in his section, he states that the lumber demand at present is satisfactory and that the lumber dealers are looking forward for a good steady volume of business during 192=5.

rvill know that you can be dependeil upon to put the same materials and construction and finish and workrnanship into HIS construction.

The woodwork should be the reflection of the ac- tual stock that you carry, and the finish that you slggest. The window trim, the doors, the paneling, the walls, every detail should give a sugge.lion ant a promlse. 'fhe utility of the service room is in its pictures and suggestions of homes, and the accompanying plans and plan books. lf the dealer can back- up ttti comfort and beauty r:f suggestion with actual delails, the only. thing still necessary in the equipment of the room will be ORDER BLANKS.

WILL HAVE LARGEST CARRIER ON COAST

.The largest lumber-carrying vessel on the pacific Coast will be the M. J. Scanlon- wh-en she enters the service of the Hammond Lumber Company after being overhauled and renamed at Philadelphia. She was recent-iy purchased by the Hammond company to be added to th6 Large fleet of lumber carriers. She has a total capacity of 3,600,000 feet. Her tonnage is 6502, length 362.3 feet, -beam 51.2'and depth 32.2.

W. E. LANDRAM LOOKS OVER BAY DISTRICT CONDITIONS

- W._ E. I an_dram, Merced Lumber Co., Mercecl. spent a ferv days in San },'rancisco around the first of the month. lvhere he called on the lumber trade and looked over lumber market conditions in the Bay District.

J. R. H ANI FY co.

MY FAVORITE STORIES

By lack Dionne

Age not guaranteed-Some I have told for 2O years-Some less.

WHAT A

It was a colored dance.

DIFFERENCE THAT WOULD MAKE

And the two highly-dressed, high-black swains had been taking turns dancing with a high-brown gal, and both showing her very devoted attention.

It was obvious to one knowing the race, that before the night was over, they should clash. And they did.

Both claimed the same dance at the same time. But as they faced each other belligerently, eyes fashing fire, a tremendous difference in volume was shown. One of them was an unusually tall, magnificently-muscled animal.

The other was considerably below average height, and light of build.

..REG'' SMITH WINS WOODS CONTEST

"Reg" Smith, William Smith Company, showed class when it came to distinguishing and naming woods at the meeting of the Lumber Salesmen's Club of San Francisco on February 2. He batted for I0O/o and walked off with the prize of $5.00. He named the thirteen specimens of

SOLVED

The following 3 are winners of this contest: I st. Jim Chase, Sales Mgr. Woodhead Lbr. Co. LOS ANGELES. Calif.

2nd. W. A. Lynch, M. Kellner & Son Lbr. Co. DEL REY, Calif.

3rd. S. M. Earhart, Consolidated Lumber Co. LOS ANGELES, Calif.

The smaller reached for his back pocket.

The big boy did the same, eye to eye.

Then, seeing he had no advantage there, the smaller nigger's hand came away-empty. Likewise the big ones.

"Niggah," said the big one in a tone that showed 'the velvet scabbard held a sword of steel,'-"this is MAH dance! Am Ah right?"

And in the response, the smaller man simply bowed to the inevitable. as he said:

"Big boy, Ah ain't sayin' you ain't right. But Ahm sayin' if you was twelve inches sho'te' you'd be wrong as Hell."

wood correctly; Walter Blick, of J. H. Kruse, won the second prize of $2.50 by naming eleven of the specimens correctly. The specimens exhibited were Redwood, Sap Redwood, Douglas Fir, White Cedar, Spruce, White Fir, Sugar Pine, White Pine, Gum, Oak, Quartered Sawn Oak, Jenisero, and Hemlock.

lways eeting very customer's equirement \ rith ntelligent and areful ttention o matter

ow large or small re his demands; esult in eveloping the Good ill of those who btain their rders through iligence and the

ooperation offered by ur Organization.

S. E. Slade Lumber Co. Branches Out

Jack Whitney now with Los Angeles Forces

The S. E. Slade Lumber Company, one of the oldest and best knorvn of California rvholesale concerns. has recentlv made announcements of considerable interest to the trade.

Mr. Jack M. Whitney, until a short time ago wholesale sales manager for the L. W. Blinn Lumber Company, at Los Angeles, has become associated with the S. E. Slade Lumber Company, and rvill act as one of their sales representatives, covering the territory outside of Los Angeles.

Mr. Whitney hardly needs an introduction. He is a young man rvith years of experience in the lumber game, and is generally recognized as one of the corning men in the younger generation.

Jack started in the game in 1913, with the E. K. Wood Lumber Company, at San Pedro. He filled different positions with this company until 1921 when he went with the Blinn organization. He rvas appointed wholesale sales manager for this cornpany, and has been in that position until the first of February, rvhen he resigned and took the position that he norv holds.

Heretofore the S. E. Slade Lumber Company has not been connected rvith the shingle market, and they have just recently made a connection with the Grays Harbor Shingle Company to represent this large concern in California. Shingles 'rvill be their diet for some time, it being

their intention to introduce this brand of shingles in large quantities.

They exclusively represent the A. J. West Lumber Company of Aberdeen, known for their quality stocks, and particularly for the high grade of lath manufactured.

S. E. Slade, veteran lumberman, is head of the S. E. Slade Lumber Company, r,vith headquarters at Los Angeles, and his son, F. M. (Cappy) is second in command in the Southern city.

With Jack Whitney now at the bat, the company presents a powerful factor in California lumber marketing.

TUOLUMNE LUMBER INTERESTS ARE SOLD

The West Side Lumber Company has sold its plant at Tuolumne and its timber holdings to the Crossett Lumber Company, it is announced by officers of the company. March 1 is the date set when the new company will take over the holdings. The West Side Lumber Company has an annual production of 50 million board feet and when operating to capacity employs between 400 and 600 men. The present officers of the company are: W. R. Thorson, Berkeley, President; George W. Johnson, Vice-President, and J. R. Prince, Manager-Treasurer.

Announcing the Extension of Creo-Dipt Service to the Pacific Coast

E have just opened a new Creo-Dipt factory at Vancouver, B. C. Simultaneously we have established ^ Pacific Office at902 A. G. Bartlett Bldg.,7th ^nd Sprin$ Sts., Los Angeles, in charge of Guy M. Rich.

This step makes Creo-Dipt Stained Shingles available for quick delivery in California and all western states.

The many advantages of these fine cedar ehin$les have been nationally advertised continuously for fifteen years. They are the only stained cedar shingles that are known and demanded throughout the country. They are cut from the finest straight-$rained cedar available, treated with creosote, and then stained. Each individual shingle is perfect.

This year only full pages in color are beingused. Thesewill run consistently in the Saturday Evenin$ Post, Good Housekeeping, House & Garden and House Beautiful. In addition to the interest thus created, added demand for this quality product is bein$ developed by a special Creo-Dipt direct mail campaign.

Inquiries that come from Creo-Dipt advertisin$ are referred to dealers who cooperate with us. We sell only to the retail lumber dealer. A carload consisting of Creo-Dipt Shingles in brown, preen and gray, in the sizes which sell best in your locality, will care for 90 per cent of your requirements.

Axel Fr. Oxholm Addresses California Lumbermen

After having been in conference with lumbermen in the Northwest, discussing the elimination of waste in the use of lumber, Axel H. Oxholm. Chief of the Lumber Division of the Bureau of Foreign & Domestic Commerce, Depart- ment of Commerce, arrived in San Francisco, February 5, for the purpose of discussing this subject with the lumber interests in and around the city.

Mr. Oxholm has just returned from an eighteen months' study of the lumber markets of Europe and was much imq{essed with the European methods of eliminating waste. That American lumbermen may be placed in a betTer oosition in the world markets, Mr.-Oxholm has made a particular_.study as_to_how these methods may be applied to conditions in the United States.

Mr. Oxholm was in San Francisco from February 6 to {eblgary 9, durin-g which time he addressed the Dbuglas Fir Exploitation & Export Company, the Redwood Aisociation of California, and the White and Sugar Pine Manufacturers' Association. From San Francisco, he went south, where on February 11 to 14 he rvill be in conference with the southern lumber industry.

-,Many^of the_problems facing the lumber industry in the United States have long been-solved in Europe, says Mr. Oxholm. In years past Europe went throu$h the same critical stage that now confronts this country In the dimin- ishing limber supplies. The methods f6r eliminating economic waste evolved through Europe's experience could-, he believes, be easily modified to meet conditions in the

_United States, and in his opinion the chances are that the United States would go a good deal further in this respect, ultimately, perhaps, to sel up a future model for oihei countrles,

The Chief of the T,umber Division hopes also to acquaint the lumbermen of the West and South with the olans of the Division for the next year, both as to foreign and domestic lumber considerations. The Division has"grown very rapidl{,-due in large measure to the co-operai=ion it has received from th-e lumber. industry, Mr. Oxholm says, and has be_come, so far as is known, the largest and mosi important Government lumber organization in' any collntry.

The Lumber Division announces that four reports on the lesylf of his_study in Europe have been completed by Mr. Oxholm, dealing with the lumber markets oi the Netherlands, Belgium, Switzerland and France. The first of these, on the Netherlands, will be off the press in a few weeks, and the others will be available latei on this year. The Division also announces that exporters who may wish to confer with the Chief of the Division during the course of- his tour may arrange such conference throrigh the District and Co-operative Offices of the Department of Commerce in Seattle, Portland, San Francisco, and New Orleans.

HAYWARD SELLS LONG BEACH YARD

Patten & Davies have bought the Long Beach plant of the Hayward_I,umber & Investment Comp-any, taking posses- sion on February first.

SIMONDS SA.WS AND PLANER KNIVES

When you require Circular Saws, Planer Knives or Special Knives for woodworking you will get the best if you call for Simonds. In Los Angeles there is a modern and up-to-date Simonds shop for repairing and making Circular Saws, Band Saws and Special Knives.

It is a special service to those who demand action.

S. E. SLADE LUMBIR C(}.

ESTABLISHED 1885

E Directly represent the Gnys Harbor Shingle Company, and offer EXCLUSMLY to Retailers their-

QUALITY RED CEDAR SHINGLES ttlt wontt right in." be long n'ow, for we are moving

Southern California Yards

E XPECT a visit SOON from our salesman rr-with sample bundle of our leader-

GRAYS HARBOR SPECI.A.LSTARS-

We rpecialize on Grayr Harbor Soft, Old Growth Yellow Fir

YOU WLL LIKE THEIR LOOKS AND EVENTUALLY YOUR TRADE WLL DEMAITID THEM. San Francisco

Southern California Water-Borne Coastwise Lumber Receipts for L924

In addition to Coastwise

discharged here:

receipts there

C.

C. M. Weatherwax & Company of San Francisco announce the opening of their Portland office at 1013 Porter Building, v4th W. R. Woods as manag'er. Their telephone number is Broadway 2747. "Bill" Woods, their Northwest manager, is well known to the lumber trade of California and prior to his leaving for Portland was the Assistant Sales Manager of the Coos Bay Lumber Co. with headquarters in San Francisco.

Douglas Fir card.. Maile of the real zuood, they show the beautiful grain and tertare,

Californi,a Redwood, eract size of card. Your name can be printed in any desired color.

fhwdwitmoke 'miuny bettc,i"

-fHE most enthusiastic and the most valuable endorse- I ment of Pioneer Yosemite-Slate Surfaced Shingles comes from the roofer. He lcnows the strength and weaknesses, the advantages and disadvantages, of the different types and brands of roofing material. He knows how they Iay, how they perform and how they last.

The great preference among roofers for Pioneer YosemiteSlatJ Surfaced Shingles is due first of all to the fact that they go on right over the old wood shingles-sqving the rooflrt time ind the owner's money. The roofer is always glad to see Pioneer Yosemite Slate Surfaced Shingleslpecified on his jobs because he knows he will be a6le to lay a roof that will outlast the house-a roof he can point to with pride season after season.

Storm King Plastic Cement-f or leaks and repairs.

But He Hadn't

Slowly and sadly we laid him down, And we spoke not a word of sorrow, He told us before he'd surely have, His brake bands fixed-tomorrow.

Sidetracking Barkisville

Barkisville is a little town ft matters not just where, Suffice to say you find the things Of other townships there. It has a factory or two, Likewise a string of stores, And rural traffic finds its way, Past all the village doors.

For fifty years or more, f guess, Old Barkisville has dozed, Has slept content on farming bent Its sleepy eyelids closed. The man who keeps the little store Counts up his monthly bit, And finds no penny added to, The same amount of it.

The Village never deemed it wise, To tell of what they had; Folks said: "Why should we advertise? The precedent is bad. Our products they are known to men Trade comes to us the same, This spending money for some type, Is just a City Game."

And that is why poor Barkisville

Remains a t'little place," ft dreams and snores the seasons through, Contented with its pace. Like Towns, some men and matters rest Within cocoons of dust; They never flourish with the times, Until they find they MUST.

(W. Livingston Larned.)

"r'r never r,", *\l9lT**,,,decrared the Berligerent Member of the country club as he stalked into the locker-room: "he's the meanest guy in the club."

"Tut, tut, man," spoke up the President sharply, ,,you forget yourself."

WHAT ARE YOUR BUSINESS MOTIVES?

The function of business is to provide for the material needs of mankind, and to increase the wealth of the world and the value and happiness of life. In order to perform its function it must ofier a sufficient opportunity for gain to compensate individuals who assume its risks, but the motives which lead individuals to engage in business are not to be confused with the function of business itself: When business enterprise is successfully carried on with constant and efficient endeavor to reduce the costs of production and distribution, to improve the quality of its products, and to give fair treatment to customers, capital, management and labor, it renders public service of the highest value. (The United States Chamber of Commerce.)

ON THE SELLING LINE

There isn't a place for a half-size man, fn the front of the selling line, It's a place for grit and tact and wit, Pluck that knows not when to quit, And a smile that sticks through the worst of it Out on the selling line.

There isn't a place for a half-sized brain, Out on the selling line, For the buyer's aware when you spout hot air And clutch for a fact that isn't there. Unless you've a thought or two to spare, Don't go on the selling line,.

There's plenty of room for men-real menOut on the selling line. Men with a vision of things to do Who set a mark to which to hew And then drive in and carry them throughTo the front of the selling line.

WELL NAMED

_ George_ Pettingill was discussing advertising before the Rotary Club. "Untruthful advertising," hs declared, ,.is not profitable in the long-run_ because as soon as the public learns the truth it stops buying the goods.

"A case in point is Sambo, who bought a Wonder Watch.

"'Dat must be a great watch,' remarked a friend after admiring its shiny case. 'Dat watch must be a great watch to have a name like dat.'

"'Dat name am accurate,' answered Sam. 'but dat word wonder don't mean what youall an' what Ah done 'spect.'

" 'How come ?' his friend wanted to know.

" 'Well, it's dis way: Ah thought Wonder Watch meant a good watch, but dat ain't it a-tall, a-tall. De idea is this -dey calls it a Wonder Watch 'cause ebery time you look at it you wonder what time it is."'

Interesting Figures on Rail Shipments

Here is the percentage distribution of the total rail shio_ ments during 1924, by the entire Northwest produciri, regron, including Fir, Hemlock, Spruce and Cedar. , Ih.r: figures are. taken from the total of the cars shipped during last year, 54,704 in number.

T\ese fiCulgi were taken from a recent bulletin, from the Crossett Western Company, Wauna, Oregorr.

DOUGI,AS FIR REDlYOOD SPRUCE

MuruALrrY rs:

Exclusive

GERLINGER LUMBER CO.-RAIL

Portland, Oregon

METROPOLITAN REDWOOD CO.-RAIL

MeEopolitan, California

NETTLETON LUMBER CO.-4ARGO

Seattle, Washington

J. M. Huddart lumber Company

Fife Building, San Francisco

"Co-operation uhich seefts to benefit all parties in proportion to their contribution to the rcsults obtained.,,

TO REDUCE THE COSTREMOVE THE CAUSET

AND ASSOCIATED COMPANIES

I n sur ance Spec iclr'stsLumber and Wooduorfting Rists

then Lumber BuYing Starts I

Chair cushions, a half dozen of them, lay in a display window in a Middle West city for three weeks rrot long ago.

When the three weeks were uP, llot a sale had been made, and the merchant took them out of the window and put them awaY, ProbablY wonderins over the foolish optimism of folks- who thought the Public had any money to spend.

II

A couple days Passed. Then a matt walked'into the store and asked about chair cushions-"the kind that were in the window there the other day." He boueht a cushion. Another man asked for and bought a cushion that dav. The next dav, another buYer ca-me in and rePeated the inquirY"one of those cushions that you had in the window."

III

"What I'd like to know," he said to one of the customers, "is why I didn't sell any of them as long as theY were in the window; then, as soon as I took them out, I began to have calls for them."

"I don't believe it's such a mystery," the customer replied. "I've seen those cushions a number of times-nearlY everv dav. The first time, I didn't oav mucti atterrtion to them-the 6rst i*o ot three times. One daY I besan to wonder if I could use that iushion in my chair at home. Everl' time I saw them, my idea of using one of them grcw. Finally, after You had taken them out of the window' I decided I would have to have oqe oi them."

IV

A good many folks are inclined to pooh-pooh home ownership-not that ihev don't believe in it.-but that it isn'i meant for themselves. You may be advertising the good things about home ownership seemingly without results; but every time you Present honest reasons for it, you are hitting a little closer to such a man. One of these days, a neighbor renter wilt build a home, and the unbeliever will go all through that new house and come out saying to himself "Well, if George can have a home like that, so can I."

Unconsciously, the reasons for home owning that you have been advertis ing have brought him up to the point of accepting "George's house"-and the next day the unbeliever becomes a prospect, headed pretty straight for the lumber yard.

V

No better time to begin than now.

It won't pay, it's certain, to run advertisementa for a month or so, and then stop. Continuous, regular advertising, no matter how smali the space used must be, will bring better r-esults than occasional large space. Deaters right now are beginning campaigns that will last through the year -and to those dealers will come eraduallv the sort and volume of trade i"fri.t Uiritas steady busitress. In that sort of advertising the Long-Bell dealer service can be of tremendous help to you. We'll sladly send You particulars.

DOUGLAS

FIR -plus a, seraice !

The manufacture of Douglas Fir lumber and timbers in Long-Bell manufacturing plants at Longview, Washington, carries with it a distinctive gervice to the retail lumber dealer.

Building and construction must not only be urged at all times by the entire industry, including the manufacturer, but the aggressiveness of the dealer must follow various lines of sales efiort, if the retail lumber buginess is to increage its usefulness and profits.

The retail dealer who is using advertising as a sales aid will find the service of The Long-Bell Lumber Company an effective aid. This service is available to dealers, and includes cute and suggested copy for newspaper advertising; picture slides and motion picture 6lms; mailing cards, leaflets and booklets; a comprehensive plan service on small homes and farm buildings; and other miscellaneouE suggestions and aide for improving the efiectiveness of retail advertising.

This gervice is extended to dealers handling Douglas Fir in the hope that it may aid materially in promoting retail sales.

Wite us for complete intotmation on lhis semice anil its possibilities for Your use'

THE LONG,BELL LUMBER COMPANY n-.t LONG BUILDING L..hd tu. tttt KANSASCTTI' MO.

Doughr.Fir Lumbct endTiobcr; Southen Plne Luder rnd Tim$Grtt -Crcrctcd Lumbcr, Tlmbctr, Poti Polc+ Tie$ Guerd'Reil Potq Piling; Southcrn Hetdwood Luober rod Tlobcn; oel Florlngi Crltfomh Wblte Pim flnbcn Se$.od Doosi

H. B. MARIS

Nw Location-Office and Warehoure

735 3rd Street-Opporite S. p. Depot Home of WESTMA,DE PLYWOOD

G, A. Raeouillat

R. C..WITBECK

WHOLESALE

Southern-HARD WOOD S-Northcra

Brucc Oak Flooring Maple Flooring

l2l)9 Firrt National Bank Bldg. Telephonc Sutter 26i14

SALE FOR

Oakland Hoo-Hoo to Organize Club

The or_g_anization committee, consisting of Milt Hendrickson, _Waterfront Sash & Door Co. i George Brown, Strable Hardwood Co.; Frank L. parkei, Eurjka Mill & Ly*P.: .C-o. ; J. E. Neighbors, Neighbori Lumber yard; all of Oakland, met witli A. B. WaJtell, State Counsellor j Frank Trower, Past Snark of the lJniverse. and Rod Hendrickson, President of Hoo-Hoo Club No. 9. at a dinner meet- ing in Oakland on Thursday evening, January 22, f.or the purpose of discussing the organizatio-n 6t a ff6o-fioo Club in Oakland.

An enthusiastic decision was reached to proceed with the organizat-ion of the East Bay Hoo-Hoo ilub, including a membership. taking in all th'e East Bay metropolitan dis- trict extending from Berkeley to Nilei. The- four Oaklanders above mentioned were named as an organization committee who will start immediately to enroll a large charter membership. It was recommended to hold mee"tings monthly at the outset on the third Wednesday of each no"tl. An-organization meeting will be held on iiebruary 18, when officers and directors-and the chairmen of the various committees will be elected. Application has been made in regular form through Supreme'Gurdon Woodhead of Los Angeles, for a charte? and number for the new club.

THAT'S WHAT

"You frankly confess that your novel failed because of lack of literary skill?"

"Sure. The man that wrote the advertisements for it was no good."

J. O. ELMER

HARDWOOD LUMBER

Gcnuine Mahogany

Veneerc_Flooring_i1"rru1, l2lXl Firet National Bank Buitding

Telcphone: Sutter 109? :3 San Fraicirco

W. M. BEEBE

259 FIRST NATTONAL BANK BLDG. SOUTHERN HARDWOODS-VENEERS

Superior Oak Flooring, .Amoricr'r Fincrt, Scud mc your inquiricr and orderr

Tclcphonc Dougler gll7

GEORGE G" CORNITIUS HARDWOOD LUMBER

Ancrican Baak Building, San Francirco

Tclcphonc GarFcld 129

CLiclaraw Brand Oak Floorinq

Elliott'Bay Fir penclr

Only exclurive wholcralc Hardwood concGrn on PaciGc Coart

Concat Date Changed

, Th..T,os.Angeles District Hoo Hoo have changed the date of their Concatenation from February 19th, io Feb_ ruary 27th, Friday night.

This action was taken at the luncheon helcl on the Sth, it being decided by the boys that more time was needed to properly prepare for the affair.

Committees have been appointed. Jim Chase is the Loca_ tjgn Co3_mittee, E. L. Rosenburg,-program, A. B. Mc_ Alpine, Membership and B. W. Blrne, Iiritiafion.

GUS HOOVER PRESIDES AT HOO HOO MEETING

,,.,A.. !, (Gg.).Hoover, Los Angeles representative for the wendllng.Nathan Uompany and the pacific Lumber Com_ pany, p_resided at the February 5th.meeting of the Los An_ geles Hoo Hoo Club.

Gus followed the example of the two turning the after luncheon session into

former meetings, a free-for-all discussion of the lumber market and other Many good points were brought out.

Emil Swanson won the attendance scarf.

pertinent subjects. prize, a beautiful

NAME NEW PRESIDENT

Mr. Dan Murphy has been named president of the Los Angeles Lumber Products Company, succeeding Mr. E. M. Leaf.

$

Bartlett Blds. . ..MAin 5{90

Tacoma Plauing Mill

915 E. 62nd-St. ... .....AXridge 1374

Twohv Lumber Co.

22i KerckhoF Bldg. ..BRoadwry l}&|3

Union Lunbcr Co.

Lanc Mortgage Bldg. ....TRinity 282

Warhinston Lumber & Millwork Co.

481)4-Everett Placc ...DElrwarc 5639

Wendling-Nathen Co.

706 Standard Oil Bldg. ..VAndikc E{i}2

Williamr & Coopcr

Co., Frcd

60f Central Bldg. ..TUcker E144

Harnnond Lbr. Co.

2lll0 So. Alamcda St. ..'....HUmbolt l59l

Hanifv Co. J. R. 522 Ccntral Bldg. .......MEtro. lX53

Hart-Wood Luurbcr Co. ll23 Pac. Mutuel Bldg. .l|/|Etto.2i2l1

Hofrurrn Co. Earl 707 Menh Strorig Bldg. .TRinity

6ll? Trurt & Savingr Bldg... ....TUckcr Stlt

lVileon, Wm. W, Lurnbcr Co.

2057 E. tsth St. ...TRiaity 0330

Wood, E. K, Lunber Co.

{701 Sante Fc Avc. 'AXrid3c t0il

HARDWOODS

Americen Hardwood Co.

rg|n E. lStL St. .HUnbolt l3l7

Baugh, F. P.

Erg E. 59th St. ... ....Axridsc ?t.12

Brown, Rollina A.

515 Hillrtrcct Bldg. ....VAndilsc ,lCCi

Coopcr, W. E, Lunbcr Co.

mrs e. lsth st. ..HUubolt 135

Grippcr, Jcrornc C.

-E3l 'sccurity Bldg. . .VAndiLc 713'l

Kcllogg Lumbcr Co. of Cal.

Clntrrl Bldg. .MEtro. lTlt

Netional Hardwood Co.

634 Aliro St. .....MAia l92l

Stenton, E. J, & Son

3tth and Alamcda Str. ... '.AXridgc 92ll

\lfcrtcrn Hardwood Lumber Co.

2014 E. lsth st. .Hunbolt 6117{ SASH AND DOORS

American Door Co.

4322 Moncta Ave. ....HUnbolt Otill7

Bcmir & Cowan

5l)59 So. Hoovcr ... ..UNivcreity 2155

Glaeby & Co.

zim E.25th st. .HUmbolt llE57

Hattcn, T. B' Co.

ffl|i) E. lVerhington ....HUmbolt 5992

Kochl, Jno. 'W., & Son

652 So. Andereon ... .ANgelur 167l

Koll, H. W., & Co.

432 Colyton ...MEtro. 0365

Lillard, Mark W.

523 Ccntral Bldg. ....VAndike t229

Pacific Coast Com'c'l Co.

,1616 So. Main . .AXridge 3510

Pacific Door & Sarh Co.

3216 So. Main . ........HUmbolt767l

'Wcrtern Sarh & Door Co.

1601 E. 25th St. ... ...HUmbolt ft52

Whecler-Oegood Co.

1617 E. isth st. .HUmbolt 2696

Copier of thir page will bc mailed on requert.

Sand Made Safe For Autos

Famous Log Road Across shiftins Soil of Waste Land Repaired With Redwood Section

From the Los Angeles "Times,"

Probably no State in the Union faces such a range of difficult problems in the constructiot.r and maintenance of a system of highways as California.

Divisions with trans-Sierra roads have abandoned them to the annual blockade of snow. In another section snow-fighting equipment is ready for emergencies in order that the pacific Highway may be kept open throughout the winter. While this is going on in the north, engineers down on the southern desert, where it is still summer as far as temperature is concerned, are building a section of new plank road across shifting sands as treacherous as those of the Sahara.

The famous Sand Hills of Imperial county extend northwar<l from the Mexican border sixty miles. At the place where they are crossed by the highway, the dunes are six and one-half miles rvide. The only way to provide an outlet over the southern route to the East within United States territory is to bridge this barrier. No perma_ nent solution of the problem has yet been found.

Suggests Redwood

, The present plank road, built of pine lunrber in 1916, is rauidlv dete.riorating.and must be re-plarced. A plan for an entirely'nei roadway, to.be c_onstructed of Redwood timbers, rvas suggesied to the engineerin^g department by State- Highway Comnrissio"nlr Louis Dverorng or nrcata, a lumberman ot ntany years' expcrience. The commissioner's design, with some modificitions, is riorv bei,rs ioi_ lowed in the construction of 2000 feet of experinrental roa-dway. The timbers rvere cut to size and holes bored Lefore deliverv. -"

Half of the test unit is eighteen feet wide and the other l0b0 feet is ten feet wide. The new_roadway is describerl as consisting of six-inch by .eight-inch plank, respectively ten feet and eighieen feet- long.. Iaid_ on the eight-inch side arrd separate<l by spaJers, 4 pv 6 bv.24 inches, so.placed as to form a trac[ arrd coniinu'ous pitlr for vehicles. The. pla-uks are held together by bolts, the unique leqt.urg ot. the d-esig-n being_ the arrangemeilt of the bolts so as to norq the pranks,hrnrly together and permit sufficient elasticitv to not r:nd.uly strain the structure by possible expansion and contractiorr qurrng pertods ot extreme heat and cold.

The eighteen-foot road is constructed in sections six feet long to facilitate nraintenance when it becomes necessary to replace worn planks. These sections are fastened together by means of hooks and eyes so that any section may be removed and replacecl indepenclent of the balance of the road.

Road In Scctions

The ten-foot road is built in sections eight feet long. In deciding upon the length of the sections consideration had to be given to their weight and unu'ieldliness. After storms, a truck with a crane catl elevate sections of the roadway, the sand can be sifted through the openings_ between the timbers, and the track lowered again to its proper place.

_ The present road is but eight feet wide. It consists of planks bolted.and sdked to stringers and held in place by three bands of st11p iron. There are no openings between the planks and sand drifts have to be removed with sirapers. The timbers are weak_ ened from dry rot in many places and constant maintenance is necessary.

Redwood, with its vastly superior lasting qualities, is believecl the solution unless some means other than a plank road is found for crossing the dunes.

Near Completion

East of the Sand Hills, the Highway Commission is completing a graded and rock surfaced highway to the Arizona line at tti Colorado River, opposite Yuma. Tliis road will eliminate one of the worst detours in the State. On sections of this unit the roadwav has been placed upon an embankment built up with caliche deoositi. a desert clay, rvith- a macadam surface. The-slopes have been oiled to prevent the drifting of the sand.

The problem of.the desert is to prevent the roadway from beins buried by the shifting dunes during windstorms. Ofien tf,e roaE is completely obliterated until teami and scrapers "an .1"", "*"y the sand.

T. R. Goodwin is resident engineer on the plank-road work, which is in charge of Division Engineer E. Q. Sullivan at San Bernardino.

::, :,.,.'i:iltl

- Photograph by Los Angrle5 Tinres.

Urges Advertising

Ernest Dolge, president of the West Coast Lumbermen's Association rirge-d the use of national advertisin-g as a means of creat'ing a preference for West Coast Lumber oroducts in Easte-rn markets, in his address at the annual ineetine of the organization January 30 at Seattle' "Our-fir lumberls but littlC known in the largest Eastern markets, said President Dolge. "Our welcome rests on the supiriority and dependability of our offerings. Nothing wiil stimulate good merchandising as much as Proper advertising."

'

Other sfeakers were Robert Allen, secretary-mgager--oj the association, George J. Osgood of Tacoma, ClarE W' Gould, Henry F. Chaney and David M. Botsford of Portland. ' Mr. Allen's report rvas full of optimism for the Drospects for the lumb-er industry in t925.

T6e following were nominated for the board of trustees: C. D. Johnson -of Pacific Spruce Corporation, Oregon District; -A. C. Dixon of the Booth Kelly L-umler Co., Willamette Valley district; C. H. Watzek of the Crossett'Western Company for Columbia River district; W. -W. Clark of Clark- &-Wilson Company for Portland district; F: A. Hart of the Quinalt Luhber Co., Willapa llarbor district; R. W. Meriereau of the Doty Lumber & Shi-ngl-e Co., Centralia-Chelalis district; J. E. Fowle-{ of. the -A. J' West Lumber Company, Grays Harbor district; J. E' Manley of the Manley-Moore Lumber Company, Tac,oma districi; W. A. Whitman, West Waterway Lumber Company. Seattle district; E. Walton, 'Walton Lumber Comb"ttv. El.tett district; James H. Prentice, Bloedel-Donoian'Lumber IMills, Bellingham district, and D. L. Cameron,

(}UR PANII ST(}CKS

Ia AII Stocl SLor

QUARTERED RED GUM

UNSELECTED GUM

QUARTERED OAK

PI.AIN OAK

BIRCH

ET.}I

BASSWOOD

WALNUT

TOBASCO MAHOG. ANY

BATAAN MAHOGANY

DUALI

OREGON PINE

Ordcrr for frctory rhipmcntr in rpccirl dincnrioar rnd coutruction rolicitod.

Rat Portage Lumber Company for the British Columbia district.

- ttt. speakers on the afternoo.n progr-am were Sherman L. Johnion of Seattle, representing the National American Wti.t.i"t" Lumber Asstciation,-and Axel Oxholm of frashington, D. C., chief of the lumber division of the bureau of foreign and domestic commerce'

HENRY BLAGEN LOOKS OVER CALIFORNIA MARKET

Henry Blagen, Grays Harbor Lumber Co., Hoquiam. Washington, *spent a ie* days in San Francisco around the first- of itre mohth. He was calling on the Bay Disiii"t tt"a. and making a survey of lumber market conditions in California. The Grays Harbor Lumber Co' are one of the largest manufactuiers of Douglas Fir .in. the Grays Harbor bi.ttict. In speaking of lumber conditions, he states that the Northwest lumber manufacturers are looking for a fine volume of business during 1925'

GEORGE BURNETT VISITS SAN FRANCISCO

George Burnett, Burnett Lumber Co', and rvell known San Toiquin Valley retail lumberman, lvas a recent San Fi""ii..,i visitor *h"t" he spent a few days attendi.ng to business matters. Mrs. Burn-ett, who accornpanied him on the trip. was taken ill, which necessitated their remaining a few ixtra days before returnlng to their home at Tulare'

OUR NE\ry

permits us to carry in stock a greater volume and variety of stock than ever before, and to handle it with greater efficiency. Your 'trade demanded the enlarged quarters and nour our increased facilities are at your service.

lstlte

A Newllhterpro of sheathin {

Moistite is made by u new process. Thru a single operation during the manufacture of paper, specially processed bitumen is ingeniously inl troduced to make a waterproof sheet which has unusual tensile strength and efficient insulating qualities. The manner of applying this *ui"rproofing agent marks an epoch in the paper making industry.

Moistite is different from other waterproof papers. Moistite is not a laminated sheet (two plies of paper stuck together) but is made into one sheet with processed bitumen in the center. The bitumen. so thoroughly saturates and binds together the inner fibres that it becomes an integral part of the paper itself.

A microscopic photograph showing the processed bitumeisealei! within the inner fibres of the paper, magnified about 36 times

A Newl4hterpro of Sheathin {

Moistite is used under all exterior finish, between walls and floors, under roofs, under carpets and linoleums, and any place where it is desirable to keep out moisture, wind, vermin, sound and dust, or where heat should be conserved.

Moistite is strong, easy to handle and "pply, and will not stick in the roll, does not dry out, and will not break in handling. It is the one lightcolored waterproof insulating paper for all sheathing, lining and refrigerating purposes. Made in rolls 36 inches wide, 167 feet long, containing 500 square feet, and weighing approximately 35 pounds.

Profit for the Lumber Dealer

Moistite offers a good profit-making possibility for the lumber and builditrg material dealer. Moistite is welcomed by architects, contractors, builders and owners; farming districts likewise offer a large market. The Zellerbach Paper Company, with the several divisions, is the exclusive Pacific Coast distributor of Moistite. Call at their D€arest division for samples of Moistite, descriptive literature, merchandising plan and other information which will show you how you can cash in with this new and highly efficient product. If more convenient, use the coupon.

Manufactured by the NATIONAL PAPER PRODUCTS CO., Stockton, Cal.

ZELLERBACH PAPER COMPANY

Zcllcrbach Papcr Cornpany, 56i2 Bettcry Strect, San Francirco' 6lif. Without

California Pays $5,000,000 Forest Fire Toll for 1923

California's forest fire bill for 1924 was over $5,000,000, according to report made public by the district headquarters of the United States Forest Service. The losses sustained and cost of fire fighting were the highest of any season since systematic protection of. the timber lands and brush areas of the State was instituted some 18 years ago.

Figutes compiled by the State Forester and the Federal Forest Service show that a total ol 2,657 fires occurred in California during 1924, as against an annual average of 2,060 fires for the past four years. The acreage burned over by these conflagrations was 1,085,039 acres, of which 436,899 acres was timber land and 548,140 acres brush and chaparral areas, principally valuable for watershed protection and recreation. The area burned u'ithin and adiacent to the National Forests of the State was 551.114 acies. of which 175,437 acres were located in the three watershedprotection forests of southern California. The actual area of Government land burned over, eliminating private holdings, was 401,221 acres or a little more than trvo per cent of the net National Forest acreage of the State.

Of the total of 2,657 fires that were fought during the past year, 7l per cent were man-caused and 29 per cent were started by lightning. Smokers were responsible for 37 per cent of all fires due to human carelessness, and campers 17 per cent-a total of 54 per cent. Incendiaries are charged with 16 per cent of the man-caused fires; brush burners l0 per cent; railroads 6 per cent; lurnbering operations 4 per cent, and miscellaneous carlses 10 per cent.

A HARDWOOD STOCK LIST OF PARTS

The January Stock List sent out to the trade by White Brothers of San Francisco, "Hardlvood Headquarters," is an exceptionally attractive piece of printed matter. On heavy white paper with the body matter worked up in a pleasing combination of purple and red, it is a delight to the eye.

Furthermore this Stock List is as good as it. looks. The wide variety of woods it covers makes it read like a veritable dictionary of. merchantable hardwoods. The lumber alone totals over two and a half million feet and this is augmented by a complete stock of all sizes of Hardwood Flooring, Flooring Borders, Veneers, WYBRO Veneered Panels, Drawer Bottom Stock and Dowels, etc.

Taken altogether White Brothers have one of the unique hardwood stocks of the country in point of size and variety of woods carried.

JUNIOR RANGE EXAMINER

An examination for junior range examiner will be held throughout the country on March 12. It is to filI vacancies in the Forest Service at entrance salaries ranging from $1,860 to $2,000 a year.

The duties of appointees rvill be to carry on field work and experiments in connection with range investigations and range reconnaissance and to do work administrative in character in connection with the actual management of grazing on the national forests.

Competitors r,vill be rated on plant physiology, and systematic and economic range botany; plant ecology, surveying, and range management; and education and experience.

We Reiterate

Bg Flogd A. Dernier

Mr. Lumbey l!ts1sh6n1-

Yours is a legitimate profbssion and business-not an auction store; so be bold and brave enough to treat it as guch.

Other lines of business cooperate and work in unity for the mutual good of their profeasion and the public.

Your business merits respect and confidence, but you cannot expect the buying public to take you seriously until you refrain from reflecting auspicion and distrust within yourselves.

lf you are really desirous of seeing lumber and building materials in general reach their rightful place in the field of present-day activitieg, and on good, sound merchandising basis, you will not hesitate to lend your every efiorq and will work consistently until a complete transformation is made a reality.

Now, if we can help in this work, our efforts are at the eall and command of the lumber industry, and if these suggestions furnigh food for thought and are ingtrumental to any degree in helping to right a wrong, then we will be made very happy in the thought that we have helped in a wonderful work.

Write us your thoughts and offer suggestions-let's see just what idear can be formulated and worked out.

The above appeareil in the last issue of this tournal, antl replies coming in ha'e coroinceil us that we have hit upon a verg important anil timely subiect. What ilo YOU thinh about it?

Creators

Here Is the Answer

Here ir the anrwer to the crore. word puzzle printcd in thc February firet iccue.

Eddie Houghton, of Char. R. McCormick & Cornpany, Lor Angelee, ir the author of thir one, end it is a good one. The large number of lum. ber termr and namer rnadc it particularly suitable for publication in thir journal, and Eddic har the thanka of thc publirher.

Ar far ar we know, tLir ir thc cnd of thc crou-word puzzlee in thir particular publication. They've got ur doing it now, and burincsr right now won't pernit thc crpcnditure of the emount of timc that eecmr nccerrary for thc cvil.

REYNIER LUMBER CO.

(n-l?f,,-/l3f0 Sante Merina Building ll2 Mrrkct Strcet Saa Frracirco wHOLESALE

REDWOOD and FIR LUMBER CEDAR SHINGLES

Spccialticr

Huboldt Spltt Rcdwdd Grapr Sta&s. Tlerr Shakc ud Pctc Scm Rodred Sha&cr ud Sbinglcr

REFRESENTATIVES:

Lmbcr Buycro, Inc. Wilfred Coopcr Lbn Co. Lumber Buyera, Inc. Hogc Bldg. @0 Central Bldg. Northwesrcm Bk. Bldg. Seattlc, Wuh. Los Angelcr, Ca|. Portlud, Oregon

JUilIUS G. SI|EAD G0.

WHOI^ESATT LI,'UBER

REDWOODDOUGLAS FTN, SUGAR PINEWHITE PINE SPRUCE

wE souclT YouR TNQUIRTES

32t-322 SHELDON BLDC-, SAN FRANCITTCO Telephone DoWhs ZS1B

Caring Bace Mouldingc

Phonc DElaware 56i19

WASHINGTON LUMBER & MILLWORK CO.

Office and Warehouee

"f"tl,'"T#;;:"ff ,"TILT Los Angeles, Calif.

WHoLESA LE I S:,*:j ;"l,I;:i';:j

Finich Stepping Panelr-Columnr

California Rcprerentativer for GEO. M. HA,RTY LUMBER & MFG. COMPANY, TACOMA, WASH.

E. dcRrynlor

H. B. G:mnto

Bill Would Compel Grade Marking

Assembly Bill No. 23, introduced before the State Legislature by Mr. H. F. Sewell, Whittier, has been changed somewhat from its original form and norv reads as follows. There has been much discussion on this proposed bill, among building material dealers in all lines, and it must be remembered that this law would not refer only to lumbermen, that it would take in all lines of construction materials.

THE BILL

Referred to Committee on Manufactures

An act to add a new section to the Penal Code to be numbered five hundred thirty-six b, relating to false statements of grades of lumber and building materials. The people of the State of California do enact as foliows :

SECTION 1. A new section to be numbered five hundred thirty-six b is hereby added to the Penal Code and to read as follows:

536b. Every person, firm. copartnership, association or corporation engaged in the business of selling lumber or building materials, must specify in every estimate, contract, invoice, bill of lading, bill or first statement of ac-

MORE AREA MADE AVAILABLE AT HARBOR

The Hammond Lumber Company will in the near future be assigned greater area in its berths at Los Angeles Harbor. Action was taken by the Harbor Commission to approve the project, which has to do with the construction of a bulkhead and the filling of land in the rear of Berths

224 and 225. The cost of the improvement is estimated at $15,660 by Harbor Engineer Niiholson" count, made, executed, entered into or delivered by such person, firm, copartnership, association or corporation, the manufacturer's classification and grade of such lumber or building materials. Any person, firm, copartnership, association or corporation, violating any of the proviJions of this section shall be deemed guilty of a misdimeanor and shall be punished by a fine not exceeding one thousand dollars or by imprisonment in the county jail not exceeding one year or by both such fine and imprisonment.

MRS. C. A. HAYWARD DIES IN JAPAN

Ruby G. Hayward, wife of Mr. C. A. Hayward, President of the Hayward Lumber & Investment Company, died suddenly at Tokio, Japan, on February 5th.

Mr. and Mrs. Hayward were on their way to the Philip- pine Islands, when Mrs. Hayward was taken ill on the boat, necessitating their stopping at Tokio. She died on the morning of February 5th.

The body is being brought to Los Angeles.

NE\V MANAGER FOR HOMER T. HAYWARD CO.; GRIFFEN PROMOTED

H. Wentrvorth, formerly connected with the Hammond Lumber Company at Terminal, is the new manager of the Santa Cruz yard of the Homer T. Hayward Lumber Company. C. H. Griffen, Jr., who has been manager, will become a general manager of all the yards of the company.

Mr. DEALER: Is quick, dependable service worth anything to you ?

If so give us your inquiries for your hardwood lumber.

'We specialize in hardwood lumber, flooring, white and sugar pine, spruce and cedar.

Boort Cooper Hardwoods for California Homer

Paul Bunyan and His Cat "Nina"

NOTE:-Thir war the way Paul Bruryan and hir famour cat '3Nina" ctacked up in a recent piece of advertieing of the Red River Lumber Company. The Cat har the proper curl in the tail and rlant to the midrection. The little yarn related becreath the pictwe ir typical of PauI, and quite clever.

The year of Nine Months Winter (which was 9 years after he logged ofi North Dakota in 9 weeks with 9 men) Paul Bunyan had a contract to land 99 million f eet of logs scattered over 9 townships up on the 9th fork of Nine Mile Creek. Headquarters Camp No. 9 was 9 days' trip for the 9-horse tote teams and so deep in the woods that the owls mated with his chickerrs and the roosters used to crow "HOO-HOO" for nine hours everl' night. Paul's Camp was so far from anywhere that the wolves used to get lost trying to find it, their only guidc being the owls and the roosters crying "HOO-HOO." When the wolves got to be a nuisance Paul was on the point of killing all his poultry when a bright idea struck him. "Nina," his Big Black Cat, had exterminated all the rats and was getting fat and lazy with nothing to do and licking up 9 galtons of cream a day, so Paul taught "Nina" to yowl "HOO-HOO" and when the wolves approached the cat would leap upon them and destroy them. Paul ahvays thought a lot of Nina for exterminating the wolves at Camp 9.

Death Will Be His Lot

A man asked us the other day the following questions: "You say that advertising, trade extension, service, modern merchandising, etc., are necessary for the salvation of the lumber dealer. Then what do you think is going to become of the dealer who does NOT believe in these things and will not adopt anything but the lines of action that his father followed before him ?"

We answered,-'147. think he's in the fix that J. Smith Carberry was," and then we told him the story of Carberry as follows:

J. Smith Carberry was the leading citizen of a small 9!ty where everyone knew everybody, and his business. He was taken very sick one day and rushed to the hos- pital. The editor of the local daily paper heard the news, rushed to his ofifice, and the front page of his paper that evening bore the following story:

"Our esteemed fellow townsman J. Smith Carberry will be -ope-rated upon tomorrow mornirig for a dangerous attack of appendicitis at St. Timothy's Hospital, by Surgeon CutteT. HE WILL LEAVE A WIFE AND FIVE CHILDREN."

ALWAYS "WATCH YOUR STEP'' SAYS "KEN'' WEAVER

"Ken" 'Weaver, of the Mission Lumber Co., Sonoma, sure did fail to watch his step on a recent fishing trip that was also participated in by "Charlie" 'Woods, Strable Hardwood Co., Oakland; "Jimmy" Kearney, Fetter Springs I-u1nber Co., Fetter Springs, and "Jimmy" Atkinson,-Chis. R. McCormick Lumber Co., San Francisco. The party were fishing in the Russian River near Healdsburg ancl weie just bringing a perfect day to a close when something unfirreseen happened. "Ken," u'ho is an expert fisherman, had made a fine catch but iust as he was ready to call it a day. his eagle eye spotted an exceptionally large fish swimming lazily around. He couldn't resist the temptation of trying to land rvhat rvould have been the best catch of the day, but in his excitement he overlooked the fact entirely that he was not fishing in shallow water. So to gain a more advantageous position to cast, he took a few steps forward and to the amazement of the rest of the crorvd, "Ken" disappeared from vierv, having stepped into a deep water hole. Being an expert swimmer, he soon extricated himself, but during his predicament the rest of the party took on an unexpected bath while going to his assistance. All reported a wonderful day and a good catch but it rvas the consensus of opinion of all that they are not keen for "wet parties."

Looh First!

Comparisons convince you in favor of Nicolai Fir Doors.

You can single them out. They have a knack of keep:1".J" a distinctive appear.

But you really etart boosting when you inspect the way they're made.

Nicolai manufacturing methods call for doore thal are decidedly superior in construction. Every detail must relate and lend to through and trhrough quality in workmanship.

Thats' why Nicolai trademarked doors are demanded in every state of 'the Union,-in Canada, E rgland, Australia, South Africa, -practically every civilized nation in the worldt

Shipped through key-center points to recognized door jobbers everywhere. Write for full particulars to the neareat address below.

The Brand "Eclipse"on our V. G. Flooring is more than a trade-mark. It is a symbol of superiority. Eclipse Mill Compafly, Everett, Washington. McCullough Lumber Company, Exclusive Representatives, San Francisio and Los An$eles. Adv,.

/nnoancinq

GENUINE OLD-II{SHIONEI) WHNE PINE

'tl, its tYame 0nIt

II /ITH all the loose talk of recent years about the YY availability of true'White Pine, many buyers today question their ability to get the genuine article.

Dealers in many sections report a lack of confidence that is slowing up their sales of genuine'White Pine-one of the most dependable and profitable departments of their business.

To those dealers this announcement will be of special interest.

As the largest producers of genuine, old-fashioned 'White Pine, the 'Weyerhaeuser organization feels obligated to make known the facts, to build a new confidence in \Mhite Pine and to share with you the responsibility of meeting your local demand for this wood.

To that end the TV'eyerhaeuser'White Pine mills are now marking each piece of the better grades of White Pine with a species-mark "Genuine'White Pine." From now on you can supply your customers with genuine'White Pine-guaranteed genuine at the source of production. flere is a definite answer to the insidious whispering; about the depletion of genuine White Pine. This service feature puts into your handsWhite Pine of unqueetioned origin and known qualities. It will allow you to handle your White Pine business on a more definite basis. It is a guarantee that protects you and your business.

l\ IANY a dealer will see in this announcement a way IYI to open up his local pattern lumber market. You can promise the pattern lumber buyer a definite supply of genuine White Pine for years to come. You can tell your customers that your White Pine is the $enuine old' f ashioned kind - soft, workable, uniform, durable, and with the name stamped on every piece.

Your announcement of this'W'hite Pine service will be just as welcome to the contractors and home-builders who want genuine White Pine for special outside uses.

The three big'Weyerhaeuser northern mills are manufacturing every year millions of feet of the same identical species of true White Pine that used to come from Michigan and farther east.

The'Weyerhaeuser'White Pine produced in Idaho-a White Pine that is in every respect just as genuine as that from the Lake States and NewBngland-has earned a splendid rep' utation throughout the Middle West and East. It is welcomed everywhere as a worthy member of the true, five-needle White Pine family.

From now on Weyerhaeueer Idaho shipments of gen, uine White Pine in all gradea No. 3 Common and better surfaced will be species,marked as shown in the illuetration at the top ofthe preceding page. From the \ileyerhaeuser Minnesota mills all surfaced Selects and Shop willbe cpecies.marked and the species,mark

Weyerhaeuser White Pine holdings in both Minnesota and ldaho are adequate for years to come. Here is definite assurance loryou and for your customersof a perrnanentand dependable source of supply for genuine White Pine.

T F YOU SELL White Pine locally for pattern mak- I in€ you will be interested in our White Pine advertising and service campaignappearirgin such pub. lications as the Saturday Evening Post. This c.ampaign is intended to promoteyourlacal sales of 'White Pine. It was prepared to helpyoa. Drop us a line requesting copies of these advertisements, addressing Weyerhaeuser Forest Products, St. Paul, Minnesota.

The next time the Weyerhaeuser representative calls talk over with him the subject of 'White Pine. You will find him eaEier to help you put your local White Pine business on a better, more definite basis.

will also be applied to all Cloquet ehipments of No. 1 Common and No. 2 Common surfaced all White Pine when so ordered. Rough lumber in either Selects]or Shop canalso be secured species,markedwhen so specified from either of the above producing dietricts. No extracharge will be made for this service.

WEYERHAEUSER SALES COMPANY

lDistibutors: VEYERHAEUSER FOREST PRODUCTS General Ofices SPOKANE, WASHINGTON

NEW YORK 2?-OBrdway ST. PAUL 2694 Uoiverity Ave.

Co., Cloiu"t, Miorr. Bonners Ferry Lumber Co. Bonlels E"*y' f{4" Boise Payette Lumber Co. Boise' Idaho Johncon-ventw"',r'c".,ciG"l ,iri'". l;ro-cl{?i" F"!b Lumber c,o., snogualTie FalS: Y,:}: v_eyerhaeuserTmbr.co.,Everett,\Fash. -wood c,onversionco.. cG;;irir"": Frx;$'{|ffiHff;;;o;.'.'A,it{tf"','lif: weyerhaeuserrmbr.c.o.,Bdtimore,Md.

GcnuineWhlte Pinc"pattero stocLttio thc seaeoning yarde of the Potlatchlum' ber Company,Potlatch,ldaho. lt ic such stock aethig-velvety'eventextured,soft -that wins ro many admirerr md qsers for V/eyerhaeurer Idaho White Phe.

A genercue cupply of good old White Pine ls ruggsted by thia one aisle of the Northem L'*blr Companyto drying yard at Cloquetr Minn. Note the care uced in pilingthio apleodldotocL-juctone of thedetailgthatmaker ratisfied ortomers.

Buy By Signature

T!. men rvho signed the Declaration of Independence had faith in it. Its success meant fame-its failuie. death. But they had faith-they identified themselves u'ith itthey signed.

So with the manufacturer who trade-marks and advertises his goods. His trade-mark name is his signature to the pledge-"I back this article, its quality, itsvalue and its service to the public. I am responsible ior it; the praise or blame belongs to me."

He has faith.

"Caveat emptor!" said the Roman5-"f,s1 the btryer lrcware !"

But what of such products as tooth brushes, hats, kitchen utensils and collars? There is no government specifica- tions-of quality there! What protection have you-in buy- ing these and the thousand other things you use in daiiy life ?

You have the trade-mark name of established reputatior.r. Remember that a manufacturer's advertised trade-mark name is to an article of merchandise what a signature is to a letter. It is a symbol rvith rvhich he says-,.I made this article and I'm proud of it.

-

"BoI by the trade-mark name !" we say today-"Let the buyer be rvise !"

_ Today if a man makes a product that is good enough to be proud of, he trade-marks and advertiseJit, that all the w-orld may know him as the author. This mark is his pledge of quality----of his responsibility----of his word of honor -[o you that he backs his product to the limit. Anrl if a rnanufacturer does these things, let the. buyer be .n'ise-let him look for the trade-mark name arrcl bur' .rvith his nr()nev :l pledged commodity.

But if a manufacturer avoids or neglects these things- if he makes and sells a procluct rvithout mark, namd rrr sponsor-"Caveat emptor!"

The government specifies that silverrvare must contain 925-1000 of the virgin metal before it can bear the mark "Sterling." This is for your protectiorr.

0h, It's a Goin'to Rain Some Mo', Soms Met-

in spite of what the popular song says-and blow and freeze and maybe, rnow. But you should worryif you've got a Filson Cruising Coat of water-repellant, wind-proof, almost wear-proof "Shedpel" khaki.

It's a wonderful coat for the fellow who works or plays in the great out-of-doors. Cut generous for freedom of movement; all the protection in the world yet light enough for mild weather, too. You nccd it!

Order one inch larger than white collar size.

Send {or Catalog H of our Complete Line of Better Outdoor Clothes.

C. C. FILSON Co.

f005-f007 Firrt Avc. Seattlc, Warhington

An un-trade-mark article is like an anonymous letter- it may be trustworthy, but .rvho knorvs ? Ii the manufacturer knows, his trade-mark isn't there to prove it. It is a pig in a poke-a doubtful quantity.

It is for all of us to spend our nroney as tve see fit. It is for the wisest of us to get the utmost of quality ancl r.alue for our money-and in this category come the consisteht purchases of standard trade-marked goods.

An advertised, trade-marked article has the l0O per cent backing of the man who macle it. If it is an estiblishecl product, it is only such because it has passed the acid test of public's use. If it is nerv, the trade-mark is the manufae,turer's pledge to stand behind the article and see it make good<r make good for it. But it is his-he wants you to know it, and he tells you rvith his trade-mark name.-

An established trade-mark name protects you. For safetl' and economy buy trade-marked goods of knorvn value.From Patton's Mohthly.

RAIL

,,];ILSON CLOTHES for the Man LI/ho Knows."

"Mr. Pip and Mr. Pep"

MR PI P,5 LUMBER-YARD LUMBEF?,..

Now, Jedge Flint, this talk you're makin' about liquor-datin' ain't no interest to me, an' if your supply of third run corn ig runnin' shy, -it ain't no afiair-of mine. Oh, you say you are talkin' about people sellin' cheap so that thern- that buys can qay ih.ii d.btr. Well, that's a different story, an' I ain't botherin' none about that either, fer I ain't stirrin' myself yet on any of thig here lickerdatin' bizness, unless you lay your money on the barrel head an' git out and git the lumber fer youreelf as I'm too busy to stir myself when I sell lhe "heap.st lumber at the cheapest price. That's all. Goodbye.

MR. PEP's BUILDING STOPE..SERYICE ..

- strLr -\ii

7,:Z

Assembly Bill No. 98

An act to amend section one thousand one hundred ninety of the Code of Civil procedure, relating to undertaking's in actions to foreclose mechanics' liensl

The people of the State of California do enact as follorvs: double the amount claimed in such action.

as follows: subject to such lien.

1190. No lien provided for in this chapter binds any property for a longer period than ninety ^days after thL same has been filed. unless proceedings 6. co--enced in a prop_er_court within that time to enforce the same; or if a credit be given and notice of the fact and terms oi such credit be filed in the ofifice of the county recorder subse_ quent to the filing of such lien and prior to the expiration ot sa.ld nrnety .day period, then ninety days after the ex_ plratlon ot such credit; but no lien continues in force for a longer time than one year from the time the work is completed, b.y any- agreement to give credit, and in case sucn pr-oceedlngs be not prosecuted to trial within two years^ after the commencement thereof, the conrt may in its discretion dismiss the same for want of pro.ecuilo.,, and in all cases the dismissal of such action (Lntess it be expressly stated that the same is without prejudice), or a judgment rendered therein that no lien ixiits, ,(ifi U. equivalent to the cancellation and removal from lhe record of such lien., Upon the filing of an action to forelose the Iren provided for herein, the owner or owners of such property may file a written undertaking to be approved bv a judge or the court having jurisdictio-n of such'action, ii

Upon the apof same with no longer be

MISS ALLARD IS BRIDE OF MASON E. KLINE

Miss Jessie Allard and Mason Edward Kline were marlied 9n Monday evening, January 26, at the home of the bride's mother, N.[rs. Samuel Irving Allard, San Francisco. The service was read,py Rev. Charles Deems of the i.irity Episcopal C_hurch. Tie bride's brother gave her in mairiage, and the two attendants were Miss"Inez Welch and John Cheele-y. After the ceremony, a buffet .rpp", *". served to fifty guests.

Mrs. Kline-is-the only daughter of Mrs. Allard and the late Samuel Irving Allird, oi Eureka and San Francisco. Mr. and Mrs. Kline have left for New york and will make their home on Long Island. Mr. Ktine is associated with Chas. R. McCormick & Co. and connected with their New York office.

DAVIS LUMBER CO. BUILDING NE\v SHED

Work has been started on a new lumber shed for the Davis Lumber Co., at Davis, which will be used for lumber :t-opqe. purposes. S.. H. McBride, father of Manager E. S. i\fcBride, is supervising the work.

Does a Cut Price Increase Sales?

Hammel Sutphen & Co., Inc., Los Angeles

Before you reduce a selling price to stimulate business, figure how much increase you must gain to make up the same profit-in dollars. On a 25 per cent margin:

5/o cut calls for I8 2-3% more volume.

lo/o cut calls for 50/o more volume.

I5/l cut calls for 75/o more volume.

With a cost of $75, and selling price of $100, a ten per cent cut gives you $90 sales-$l5 profit. You must increase your sales two-thirds to get back the other $10 profit. Or half, if you figure it from the original $100 basis.

You'll have to sell $118.75 to make up even a five per cent cut. Does that look so easy ?

Suppose that same five per cent were put into advertising the product. It should, if wisely spent, produce the additional sales quite as certainly as the cut price. And the effect would carry on. For advertising influences the thinking of customers, and possible customers.

Adveitising builds up a mental habit of recognizing a name-it could be your name-in connection with a product. Peoole become familiar with a name.

And faririliarity does not breed contempt. It breeds confidence.

The proof ? This-of two untried products in a drug store you will buy Colgate's rather than Jones'. Not_because you know anything about the product (remember, we said untried), but because you do know the name.

But fancy Colgate taking a cent a can off their talcum powder, instead of spending-as they did in 1923, with one

exception-the largest amount of any magazine advertiser in the country.

How much, without advertising, would the Colgate name mean to you? How much would it mean to the druggist ? Or, for that matter, to Colgate ?

The stimulus of a cut price to sales is at best temporary. It is by no means certain. And it surely reduces profit.

The same money put into advertising is a definite stimulant to sales. Always its effect is to hold sales steady, in a dull market, or to increase sales in a normal market. And it is not a temporary measure.

A11 of which is merely- another way of saying that the advertising appropriation can be considered-and it should be-on a clefinite percentage basis in relation to selling cost.

SAN FRANCISCO BUILDING CONTINUES ACTIVE

Building permits for more than 4000 frame buildings have been issued in San Francisco during the month of January, which will exceed $3,000,000.00. This total does not include any public buildings. In January, 1924, the city's construction permits totaled $3,178,433.00, while the same month in 1923 they rvere $3,205,811.00.

How a Live Paint Dealer uses a Pocket Prospect Book

Reprinted from Gulf

We are all of us ready and willing to admit that the merchant in almost any line of businesi who gets the comparative best results, is the one who follows- up his business-prospects in a logical manner. The slip-shod method won't meet logical competition.

The absolute necessity for keeping and USING a pros- pect book of some sort by the lumblr merchant has -long been- preached in these columns. Direct and practical ex-amples of exactly how some men have uied prospect look-s se,em always interesting. We read a story tir. oih.t day in the American Paint & Oil Dealer of a paint dealer -or rather .druggist-who operated a very ictive paint department in Minnesota, which is so interlsting that we reproduce- it in part, believing that every mov6 and. act of this paint man could be foll,owed with as much success by_the building merchant in any town.

Up in Stillwater, I\finnesoti, however, is a merchant who keeps track of his prospects, and what is more, follows them carefully with ttre result that the paint sales in his drug,store have been most gratifying.

Here is his method. In his pockef hJ carries a little memorandum book. This book is divided into five sections. The first contains the names and addresses of all the painters in the town; the second a list of barn paint prospects; the third color combinations for houses ; the fourth prospects for house pdint, and the fifth a lisi of varnish and interior prospects.

If Mr. Brenner, for thal is the merchant's name. is

Coast Lumberman

walking down the street in Stillwater and he sees a house that needs painting, down goes the address in section four of the little book, and if he knows the owner's name, that is recorded also. If not, he makes it his business to secure his name.

Mr. Brenner knows practicallv every farmer in the surrounding country and knows all the rural routes. Often he drives into the country upon either business or pleasure bent. Then his little book comes in handv. If he sees a barn, granary, hoghouse or ahy other building that needs painting, the farmer's name is recorded under Barn Paint Prospects, or if he is putting up a new barn or granary, or making additions to his old ones, it is written in the same section, for an addition usually means that both the old and new parts rvill be painted with proper persuasion.

Working on the assumption that a person usually knorvs more about his neighbor's business than said neighbor himself, Mr. Brenner always asks people to whom he sells a bill of paint in the store whether or hot any of his neigh- bors are contemplating doing any exterior or inteiior painting. Having secured this information, their hames are listed in the proper places. Of course; the guesses are sometimes wrong in regard to these, but a large percentage are good.

Other sollrces for live prospects are the lumber dealers and electricians who are wiring houses.

The section cohtaining painters' names and addresses is quite necessary; for oft-n upon calling on one of the prospects listed in the House Paint Section, Mr. Brenner is told that the work is in the hands of a certain painter. Immediately his name and address goes down ind the painter receives a personal call from Mr. Brenner.

The color Combination Section often closes a sale when other methods fail. The prospect is sold on the idea of painting but does not know what colors he wants and says be believes he will postpone it until he can get a family caucus including some aunts and his motheiwho has good taste. Right then Mr. Brenner gets busy with his color combinations, explaining that thiy are not his ideas of. good c_ombinations but thbse compiled by decora- tive artists and often closes a sale that wav.

. Being in the drug business, Mr. Brennir often goes into homes qn missions that have nothing at all to do rvith paint -or painting. However, quite nat-urally he takes in the walls, woodwork and floois. If they ire worn,

the name is added to the list of Interior Paint and Varnish Prospects.

Being the nature of man to forget easily, Mr. Brenner does m-ore than to merely list the name and address in the proper section. He always adds a little memorandum. Fof instance. we find notations like this in his little book:

W. F. Jones-Figuring on building a ne'w barn.

C. Joseph-Three silos to paint.

Mrs. E. Martin-House and barn neetls paint'

It is not difficult to see that Mr. Brenner builds up quite a list of live prospects by his notebook method. In fact, as he says, tiey ire 99-441100 live. Having,-them, he does not aliow them to perish in the notebook' He follows them personally rvith calls and letters. and in addition turns in their tlames to the sales promotion department of the company rvhose line he handles-. rvhich does further work on them rvith personal letters.

For instance, Mr. Brenner gets a list of barn paint prospects. He sends in their names to the promotion department advising the latter lvhen he rvants them promoted. In the meantime, he calls on them and talks paint. While his talk is still fresh in their minds, along comes a letter on barn paint from the manufacturer. This concentrated effort perfectly synchronized is bound to have a telling effect. It gets results.

Here are Mr. Brenner's oln rvords in writing the manufacturer in regard to the promoting work:

"Now, then, when your promoting letters are sent out to my prospects the results are not long in coming. So convinced am I of the sales value of your letters that I consider the sale half made when they reach the recipient, {or seldom have I found the promoted prospect postponing his work or buying other materials."

No doubt the letters have something to do rvith it. However, if these selfsame letters were sent out to a list selected haphazard, it rvould probably be a case of much wasted effort and postage. In the last analysis, it is the selection of prospects that makes promotion so valuable to Mr. Brenner, for in addition to getting good prospects by the notebook method, each man is promotecl on tl"re 'right products, at just the right time.

SURELY THIS IS A RECORD

Port Angeles, Feb. 3.-Tom Newton, high_rigger, ernployed by-the Merrill and Ring Logging Company- at Pyitrt, fifly miles west of here, fell a distance of 120 feet frbm the iop of a tree rvhere he was placing a high lead, and rvas only slightly injured. He struck in soft ground. One leg wai buried in the mud and he was unconscious for an hour. He was taken to the hospital and is now on his feet, and rvill be lopping off the tops of big trees again in a week.

State Association Directore Meetin$

A meeting of the Board of Directors of the State Retail Association"was held at Santa Barbara on Saturday, February 31st.

Those present rvere: President C. W. Pinkerton, Iltnry Riddiford, F. L. Fox, W. T. Davies, A. J.!!o-"9t, f' P' Boyd, C. E. Bonestel, I\{. A. Harris, Frank Wright' J' H' Shepard, C. G. Bird, John Duffield, R' F. Wells, Elmore King, F. Dean Prescott and Mrs. Fraser.

TEe meeting was held mainly for the discussion of the two bills, 23 ind-, no'w before the Assembly, and which rvill come up at the next session in March'

PORTLAND WANTS WESTERN RETAILERS' 1926 CONVENTION

At a meeting of the Portland Lumbermens Club held on Tanuarv 2lst if lvas decided that the Club should invite the "Westein Retailers to hold their 1926 convention in Portland. - it "..otdance with the unanimous wish of the members, Mr. H. T. Anderson, Vice-President of the Club, will personallv Lddt... the Western Retailers in convention at Seattl6, and urge them strongly to accept the invitation of Portland lumbermen'

HENRY TEMPELTON VISITS BAY DISTRICT

Henry Ternpelton, Portland wholesaler, was a recent San Francisto visitor, rvhere he spent several days calling on the lumber trade. Mr. Tempelton is a well known Northwest lumberman and prior to his entering the wholesale lumber business in Portland, he was for many years associated with the retail lumber business in Montana, rvhere he was connected with the Monarch Lumber Co. of Great Falls.

REDWOOD

"Woody" Says Build Now

The Woodhead.,L,umber,Q.omnany, 1 os Angeles, are great advertisers. They believe in keeping their name before the building public, and wh-en th{, have " ""p""i"i ;.;;;;i" ;;;;il th"t "r" li"r'* rir." the splendid advertisement reproduced below.

This ad appeared in a Los Angeles nelyspaper recently, in the real estate section.

Read it carefully.- Here are some mighty important and true facts that you could tell /our pros- pects in your community.

..- --T..hi" lind of- Pgblicitv is. good, it helps the lumber industry, and puts dollars in the cofiers of the "Building Material Merchant." -

THINKING OF BUILDING? Get These Facts! Do You Know

-never

since the war has there been a more favorable time to build than RIGHT NOW?

_NEARLY ALL BUILDING MATERIALS COST LESS THAN ANY TIME SINCE 1913.

-labor is cheaper and more efficient.

-concrete and cement are cheaper.

-[a1dyy6ed is cheaper.

-plastering is much cheaper.

-slsshiq wiring and fixtures are cheaper.

-plumbing and heating are much cheaper.

-brick is about the same as before.

The azterage total cost of erecting a lumber-built home today is thirty-five per cent less than in 1920. Use lumber! 914 So. Main St.

_sash and doors

-s1ill y761[ and much cheaper. finish are much are very interior cheaper.

-AND LUMBER HAS GONE DOWN IN PRICE PROBABLY MORE THAN ANY OTHER BUILDING COMMODITY.

(The mills are positively losing money at present prices.)

The wiie man who can finance hie building economically wiII build now and wt-l_:ild .q1rjgL_Jv---pr"rent pricer ."rrrJt continue ".- lo* ar thcy are now. BUILD NOW AND SAVE REAL MONEY.

VAndike 243r (Ask for Mr. Chace)

SHT LUMBER tr

DOWNTOWN STORE: VAndike 2431

Total Lumber Shipments Into San Francisco for January Shows

Decrease Over December Shipments

Total lumber shipments into San Francisco for the month of January show a decrease of 13,182,000 bd. ft. as compar-ed with the shipments during the month of December.

Shipments from Washington and Oregon for January compired with the preceding month showed a decrease of 16,363,000 bd. ft.; January stripments from California Coast Ports showed a decrease of 1.841,000 bd. ft. over December, while shipments from the Interior Points showed an increase of 1,340,000 bd. ft. over December.

Total January shipments compared with December shipments are as follows t

Seattle Lumbermen's Club Elects Officers

At a recent meeting the following officers were elected by the Seattle Lumbeimen's Club lor 1925: President, Lee ;. Gaynor, Nettleton Lumber Company; Vice-President, W. A. Rankin, Port Blakely Mill Company; Secretary- Mtll Treasurer, Sherman L. Johnson, Washington Cedar & Fir Treasurer, Johnson, Products Company. The trustees for 1925 are the three officers and the following: C. C. Maryott, Elliot Bay Lumber Company; H. M. Hallenbeck, Puget Mill Company; Max Wvman. Foster-W Lumber Company; and Ivlax Wyman, -troster-wyman LumDer LomPany; anu W. C. McMaster of the John McMaster Shingle Company.

T. Y. S. BALLENTYNE VISITS SAN FRANCISCO

T. Y. S. Ballentyne, Portland, Oregon, prominent Northwest lumberman and General Manager of the Dollar-Portland Lumber Co. and Dollar Lumber Co., Dollarton, British Columbia, was a recent visitor at the San Francisco offices of the Robert Dollar Company. While in San Francisco, Mr. Ballentyne conferred with R. Stanley Dollar, President of the Dollar-Portland Lumber Co. and rvho has just returned from a tour around the world on the Dollar Steamship Line, regarding repairs and improvements that are to be installed at the Dollar-Portland Lumber Co. plant.

PETER B. KYNE ARRIVES IN CALIFORNIA FROM WORLD'S TRIP

Peter B. Kyne, America's popular author, has arri"'ecl in Los Angeles from New York, after completing his to';rr around the world on the Dollar Steamship Line. After attending to some business matters in the southern metropolis, he r',' r:a c lof : r-" -r .). He was accompanied on his rvorld tour by Mrs. Kyne and private secretary.

What shall it prof it a man if he shall sell a bill of goods but not satisfy his customerl for verily that customer shall not return a$ain.

Lumber Yards Versus Five and Ten Cent Stores

The manager of a five and ten cent store takes $2,000.00 worth of merchandise and displays it so that it will look like $20,000.00 and so that it will practically selt itself. A lumber dealer will take $30.000.00 worth of lumber and dump it into a tumbled-down bull pen so that iJ looks like 30c. The lumber dealer has the easiest stock to handlefewer items and less work to display them. It can be displayed more attractively than five and ten cent merchandise. It requires less work to make it appear attractive,

but when weighed in the balance, it is usually found wanting.

Until a lumber dealer becomes a merchandiser who understands the value of display-until he realizes tha't he could get most out of his business in his torvn without competition by exercising a little ingenuity in making his yard a place of beauty instead of a scrap 'heap-until he realizes that he must do with his stock what other success-

(Continued on Page 60.)

Suppose Your Plant Should Burn Tonigfut-

Would you be able to view the twigted, amoldering ruing consoled in your misfortune by the sure knowledge that you are adequately insured, with every condition on the policy fulfilled, so that there will Ue no question of the amount you will recover?

The time to think about this question is not after, but before the fire.

Raymond, Wash.

Oolumbla Bor & Irumbcr Oo- South Bend,, Wash.

Eulbert MIU Co., Aberaleen, 'WaBh.

Lewl. Mtlls &'Itmber Oe., South Bencl, Wash.

Why Sell Redwood?

(^)NE of our good dealer friends in a recent letter jokingly V remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone, It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs littie repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Redzuood" there isn't any other wood, either soft or hard, that averages as high on durability, lack of shrinhage, strength as o bearn or post, ease of gluei,ng, workability and ability to "stay put."

PaoficLunbcrCo.

SAN FRANCISCO

Robert Dollar Bldg.

3ll California St.

A Black Walnut WithA Silver Lining

Louisville Blue Limestone Walnut is a native of Kentucky. Coming from the Iimestone districts where the salt of the earth abounds, logs are brought into the mill and manufactured by men who have known how Since '89. Complete and modern equipment for cutting and mechanical drying insures smooth, even, good textured veneers that are fat.

LOS ANGELES

Standard Oil Bldg., llhh and Hope Str.

M ember California Redutood Assbciati,on

In The Lumber Industry

In the lumber industry, as in all other lines of enendeavor, Goodyear Truck Tires are doing their part in furthering the work of this great enterprise. Whether engaged in hauling heavy logs in the camps or transporting loads of lumber from mill to consumer, they are proving their superiority over other tires in this kind of heavy-duty service.

If you are not familiar with Goodyear Truck Tiree -Solid, Cushion or Pneumatic-a telephone call will bring you the full story.

American walnut with its natural ruddy brown and black, the wavy figure, stripe or mottle set upon a gilver gray background describes Louisville Blue Limestone 'Walnul-*1s veneers that require neither stain or bleach for the French Grey Finish.

This particular kind of walnut and other speciee of hardwoods may be obtained either in the veneers, or in plywood. Manufactured

Role of Fire in Pine Forest of California

The part forest fires have played in the history of the forest stands in the Sierra region of California has been vividly brought out in a new publication, entitled "The Role of Fire in the Pine Forests of California." It embodies the results of observations and study over a considerable period of years. The fire history of the pine forests has been traced through the record kept by the tree in the form of fire scars and through the interpretation of this record it has been possible to work out what has happened in the past two and a half centuries.

The action of fire in the virgin forest, according to this recent publication, has resulted in a decrease in the yields secured from the old-growth forest. Second-growth stands free from the cumulative effect of repeated fires show yields much higher than virgin forest 200 years older.

The light ground fire is responsible for some of this loss. A tree into whose base these "harmless" fires have gradually eaten becomes weakened, invites the entrance of decay, and becomes a ready prey to wind-throw. The process of attrition thus started is continued throughout the life of the stand, making the forest more and more open and permitting the entrance of brush and weed growth of little economic value.

Fires in second-growth stands normally result in the total destruction of the forest. Although this is seldom the case in the old-growth stands, each of these light ground fires in addition to causing fire scars at the base of ihe trees, they destroy the young growth present on the ground in old stands and so rob the forest of a vitally important nucleus of a new forest crop when the old one is

removed. The final effect of repeated fires is to reduce the forest to a nonproductive brush field of little economic value, which is a greater fire menace than the forest itself.

Systematic fire protection, the publication states, is shown to have a positive rather than a negative benefit, for its objects are both preventing an economic loss through the destruction of the forest, and the gradual building up of the forest stand with a general increase in its productivity.

Its cost is not merely insurance, nor should it be classed as part of the overhead in the carrying charges of a forest property, for fire protection is rightly a part of the capital investment. Fire is not merely an enemy of the still unharvested timber crop. It is a ruthless foe to the very existence of the forest, for fire is an agency whose destructive work is always cumulative.

Copies of this publication, known as Department Bulletin lD4, may be obtained free of charge, while the supply lasts, by writing to the United States Department of Agriculture, Washington, D. C.

NEW WEYERHAEUSER PLANT

Spokane, Wash., Feb. 8.-The construction of a $2,@0,000 lumber plant at Lewiston, Idaho, by the 'Weyerhaeuser Lumber Company of Minneapolis, together with the Humbird interests of Spokane, will be started within a short time, according to an announcement made by officials of tne company.

Do you remember what Bill, the "Go-Getter," wired C"ppy Ricks in response to his orders? It structions:

..IT SHALL BE DONE!''

was his usual acknowledgment of. in-

'lVe do not perhaps qualify with Bill in every instance, but were to ash us if we could furnish you lumber that would give you more than the usual amount of good cuttings, we could truthfully

..IT HAS BEEN DONE!''

Because that is the kind of lumber we cut.

Redwood Tree Makes Train Load of Logs

A sixteen car-train load of Redwood logs recently arrived at the Dolbeer-Carson Lumber Co. plant at Eureka which were the contents of one Redwood tree cut at their logging camp at Field Brook, Humboldt County. The tree contained eleven l6-foot logs, many of which had to be quartered to load on the cars, and scaled 107,633 feet. A second tree cut at their camp contained four 16-foot, two l8-foot, and two T-foot logs, which scaled 98,670 feet. The Spalding Rule was used in scaling the log contents of the tree. Henry Hink, Sales Manager of the Dolbeer-Carson Lumber Co., says the remarkable thing about these two large trees was that they were both practically free from rift cracks and heart rot.

HOMER MARIS RETURNS FROM VALLEY TRIP

Homer Maris, well known San Francisco distributor of Panels, has returned from a several days' business trip to Fresno and other San Joaquin Valley points, .lvhere he has been conferring with his customers and looking over building conditions. in the Valley District.

A. A. DIMMICK RETURNS FROM NORTHWEST BUSINESS TRIP

A. A. (Bert) Dimmick, Dimmick Lumber Co., has returned to San Francisco, after spending four weeks in the Northwest visiting his mitl connections and calling on the lumber trade. He visited the Portland, Seattle, Coos Bay, and Puget Sound Districts. He reports that the mills are feeling optimistic for a good year and as soon as the weather conditions become favorable in the Middle West and Atlantic Coast sections, they expect a1 large _g_as_tern demand for lumber.

Dimmick Luqber{ompany Moves To @fe Buildihg

-__-7

On February 1, the Dimmick Lumber Co., of San Francisco, moved into their new offices at 1004 Fife Building. Their new offices have an ideal location overlooking San Francisco Bay and the East Bay District. Their telephone number remains the same, DOUGLAS 8925.

WHERE THEY GO

Statistical report on the use of 100,000 paper clips:

Pipe cleaners

Emergency Garter Clasps

Home-made Key-rings

Substitute Suspender Buttons

Picking Locks

Cleaning Typewriter Type

Lingerie Clasps

Toothpicks

Lapel Ornaments (Juvenile)

Nutpicks

Blackhead Removers

Necktie Clasps

Hairpins

Fingernail Cleaners

clea'ning ouiFoo"i"i; n;; F;;;. : : :

Wiring Down Corks on Home Brew

Button Hooks

Bob Hair Restrainers

Non-skid Devices for [-adies' Belts

Repairs on Typewriters, Fans and Pencil Sharpeners

Mosquito-Bite Scratchers

Ear Reamers

Sash and Doors

IN OUR GARAGE

By Richard M. Bennett

A boiler and a kettle lid.

Some plates that Maggie broke and hid; A chopping-block, a knuckle bone, A phonograph that doesn't phone; Some lingerie that lingered long, A mattress with the mat all gone; A bustle out of grandma's trunk, A rat-trap and some other junk; A demijohn of faint bouquet, (Sweet hundred-proof of yesterday) ; The sticks and tail of Tohnnie's kite.

For 12 Years-

A table lamp I dropped one night; Tomato cans of Auld Lang Syne, A hundred feet of washing line; One pair of pants (demobilized), One garden hose (derubberized); Gas fittings from a former age, One rocker, one canary cage; A niblick and a baseball bat, A bedstead and a broken slat; The box in which the rabbit died, The bike that mother used to ride; Of many things a sundry crop- All but the car-that's in the shop.

The Retail Trade Have Phoned SUTTER 398

The Pasa Word To Proven Integrity

HENDRICKSON I,UMBER COMPANY

Rrynn RnowooD Co.

DOUGLAS FIR SAN FRANCISCO REDWOOD

Here are sh.own^forty million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, etc.

E N E E R S

Our well-equipped Veneer Mill enables us to render you service in large or small quantities of the finest fancy figured Veneers that it is possible to obtain.

EVERYTHING

Sugar Pine, White Pihe, White Cedar, Spruce

MORELAND TRUCKS and BUSES MAKE PROFITS foTTHEIR OWNERS

The highest grede alloy steel used in Moreland Truckr and Buser insurer light weight with etrengtb for

'MAXIMUM PAY LOADS"

Built in the West for the sev€re conditions encountered in t[e Wect by tte

LARGEST TRUCK MANUFACTURERS WEST OF CHICAGO

Truclit-7 modelg

Light high gpeed modelc

Buses-S rrcdels.

High apeed long distane stager

To heavy duty trucks. TJdouble-deck-street-car bus-es. Let the Moreland Trancport Department make a sulvey of your transportation problems.

MORELAND MOTOR TRUCK COMPANY

Factories at Burbank, Calif.

FACTORY BRANCHES:

San Francirco, Lor Angeler, Oakland, Sacramcnto, Stockton, Freuo, BaLcre6eld, San Dicgo, Salt Lahc City, Portland, SpoLane, Sante Aaa, El Ccatro.

Coos Bay Lumber Company Has World Record Production Milt

The prosperity and grolvth of Southwestern Oregon .depends **il"ig.ti at present ittd for some time will depend on.the.great iu*f.titie opet"iiont of the district. No company operating in-the district iJ of greater importance to Marshfield and the surroundr:'rg ;i;;i;i th"n Tt the Cobs Bay Lumber companv, at.the head-oi which is C. A. Smith, one of the nation's most promineut, lumber m.nufacture.s. Mr. Smith's interests, as represented by the Coos Bay Lumber company. are thost -extensive and cover all of the operations contingent to the manufacture of lumber.

-The business oithe company is under the personal supervision of F. A. Warner, the generai manager of the company, who is himself a thoroughly experienced lumberman who knows through practical experience all the details of the lumber business'

A11 of the operations of this company in this district are under the personal supervision of the assistant general manager, J. H. Jeffrey. Mr. Jefirey, though a young man in years, is thoroughly experienced with all of the operations necessary in the conduct of this company's great business.

Mr. Jefirey is assisted in the management and operation of the local mills by General Superintendent H. J. Leat, a practical and experienced mill man.

The Coos Bay Lumber company carries on the most extensive logging operation in the district, running up to 22 sides. All of their logging operations center about the logging town of Powers. The logging operations are overseen by A. H. Powers, one of the most expericnced and capable logging men in the United States. All of the active work of the logging operations is under the personal supervision of A. H. Powers' son, Fred W. Powers, who is himself recognized as one of the foremost logging experts of the present

for two months' time putting in the shot which was made with 101 tons of powder, piobably the greatest shot ever used on the Pacific coast.

The new camp No. 2 is one of the most modern and finest equipped logging camps in the country. It js equipped to accomm-oaLte tOO men, four-to a cottage. All of the cottages are heated from a central station and are electrically lighted throughout. Everything for the comfort and sanitation of the men is furnished. This includes sheets, pillow cases, hot and cold running water in each cottage. There are also maintained a large, pleasant reading room, a barber shop, two large drying rooms where the loggers' clothing is taken care of in wet weather, a big bath house equipped with shower baths, a large and finely appointed central dining room and a big recreation hall, all going to make up equipment of the camp. The recreation hall includes billiard and pool tables and other recreation equipment.

All of the cut-over land covered in this company's operations is cleared and is put to agricultural use and is constantly being sold to bona fide settlers.

The town of Powers, the central point of the company's logging operations, depends entirely upon the operations of this company and the settlers on cleared lands of the company for its existence. It is a town of something over 1500 people, with a fine school where l4 expert teachers are employed, several churches and a well equipped theater. The company here maintains its general camp store. From the calnp store employees of the company are sold all classes of merchandise at practically the wholesale price-just enough percentage is added to the wholesale price to pay for thehandling of the goods. The company does not show profit from the'

store operation.

Str. Coos Bay, Load.ing at Marshfield d"y. Under the efficient leadership of these two highly qualified men the great logging activity of the company is carried on the year round, that is, steady and continuous employment is afforded in the logging camps the year round cont,ingent on weather conditions, and weather conditions of this district seldom interfere with the operation of the logging camp.

There are approximately 1250 men on the company's logging camps' payroll liroughout the year, with an annual payroll to these men of approximatelv $2 000,000.

In cariying out the logging development of this company they have constructed something over 22 miles of logging spur track and a main line raitroad appioximately 19 miles from Myrtle Point to Powers. This main line is operated under lease by the Southern Pacific Railroad company. In carrying out their logging railroad construction the Coos Bay Lumber company has acquired a most complete and modern line of construction equipment, which includes three steam shovels, two railroad cranes of twenty-ton capacity and a full complement of the more ordinary cons-truction equipment. Their regular railroad equipment includes four main line 100-ton oil burning Baldwin locomotives, ten geared logging engines, 275 logging trucks of standard type with air equipment, 25 flat cars, l0 box cars and 4 cabooses. Headquarters of the company's railroad is maintained at Powers, where the company has a modern round house and a most completely equipped machine shop.

The company has at present under construction what is known as the Eden Ridge log railroad. This road starting out of Powers at an elevation oI 266 feet will when completed to Eden Ridge attain an altitude of 3300 feet elevation. The road is now built to an elevation of 2250 leet and is in operation to this point, which is known as Camp No. 2. Some of the heaviest railroad construction on the Pacific coast has been encountered in this construction operation. Solid rock cuts of ll0 feet have been made. One of the blasting operations in making a rock cut called for the work of fifteen rnen

At Powers also the company maintains a fine large and modern refrigerating plant, capable of carrying a full year's supply for the men of the logging camps and the people of the town of Powers. Some idea of the capacity of this plant can be grasped from the fact that 225 head of beef with a proportionate amount of other meat food, vegetables and potatoes, etc., can be placed in it at one time. isd During the summer months ice is manufactured in this plant and is delivered to each of the camps maintained by the company to to of ring the food supply in an absolutely sanitary and fresh assist in keeping food an reo Dy rne to utely fresh condition.

All of these operations, together with the overseeing and handling of all of the company's timber lands and holdings and their disposition to settlers, is under the personal supervision of Carl L. Davis, 3 most efficient man.

The company in its logging operations handles fir, Port Orford cedar, hemlock and red cedar. Its operation in the Port Orford cedar is extensive and this is one of the most valuable woods handled. It is the wood most desired for shipment to Japan, being taken by the Japanese trade both in rough logs and in cut lumber. Port Orford cedar is one of the rarest woods. It is found only in a very restricted district, roughly, the district between Coos Bay and Rogue river.

The mill equipment is in full keeping with the enormous logging operations maintained by the company. Its equipment is the most modern possible and includes among other things much equipment that has been developed on the operation, and equfpment that is not in use in any other mill, prominent among which are the vertical band gangs and horizontal band ledgers. The method of sorting in use at this establishment is also practically as nearly perfect as that department has been developed. The sorting chains sort each size and each length in each separate grade.

The main mill, aside from being one of the most modern, has the largest cutting capacity of any mill in the world. It cuts more lumber in eight hours than any other mill. The average daily pro-

the local mills to these points by boat, maintalnlng and operatltl' three large vessels for this purpose-the-Johanna Smith and the F. A. W.".tt.r, each of one and one-half million board- Jeet--capacity, ,"a in. Coos'Bay with a capacity of two and one-half million feet' thise boats are-loaded at ihe mill wharf in the bav by electric .."tr"", their cargoes being loaded in packages and unloaded in the ;;;; ;.y, whic'h is foun? to be ths most economical manner of handling-boat shipments. Round trips are made-b-y the^boat: to and from Biy Point in about seven days, and to and from San Pedro In about nine days.

The Coos Bay Lumber company furni-shes -from its waste burners "rrd po*.. plants, under coniract to the Mountain States Power io-p:"tv, the electrical power distributed by that company in the district.

This co-p"tty and the men connected with it can be referred to as one of tle greatest assets possessed by the Coos Bay district' They have alw#s shown a retdiness to co--operate actively and to suodort financiailv everv effort that has been made to assist in ihi'derr.lop-ent of the district. and the continued expansion in -their operation is greatly augmenting the growth and prosperity of thc district.

OPENS WEST COAST OFFICE

Washington, February l0.-Steadily increasing-demand for an extdnsion of its facilities, has prompted the National Lumber Manufacturers Credit Corporation' owned and operated by the National Lumber Manufacturers Associati,on. to initall a West Coast service and sales office at Portland, Oregon. This office will be under the -manage- ment of Harold F. Hubbs, a resident of Portland for many years, having a wide acquaintanceship among loggers and iumbermen of ttte whole Pacific Coast region.

JUNIOR FORESTER

An examination for junior forester will be held throughout the country on March 11. It is to fiIl vacancies in the Forest and Indian Services, at entrance salaries ranging from $1,860 to $2,0@ a year.

Applicants must have -been graduated from a four lrears' courG in a forest sihool of recognized standing or from the forestry department of a college or university of recognized stinding; or have been graduated from a standard hieh school, and, in addition, have had four years' experienie in practical forestry work in the field; or they must have had any combination of such education and experience.

Applicants who do not meet the educational requiremenli, but who have had the four years' experience and who are otherwise qualified, will be admitted to the examination subject to-their qualifying in a non-competitive mental test in which they will be required to attain a rating of at least 6O percent exclusive of preference allowances.

Competitors will be rated on forestry, lumbering, etc., and education and exPerience.

GEORGE MEISSE RETURNS FROM AN EXTENDED EASTERN TRIP

George Meisse, representative of the Cadwallader-Gibson Lumbei Co., Inc., tias returned to San Francisco from a several months' trip throughout the East, where he has been calling on tht trade in the Boston,,_Philadelp!ia, Chicago, New York and St. Louis markets. He states that the eJstern lumber market has shown a steady improvement during the past fer,v months and that there is every indication that the East will use a large volume of lumber during the coming year.

BRADTEY BRAND IIARDIlIOODS

Scientific kiln dtyittg Preservet within our produck nature's sturdy and beautiful qualities, while

Modern machinery and sldlled human effort iustifies our slogan

ttlf Itts Bradleyts ltts Better" TRY

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

US FOR AROMATIQUE CED^A,R LINING

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM FT,'RNITURE STOCK

Furniture Stock in Setc CUT TO SIZE Ready to Assemble

Flat Surfaces Hardwood Trim Sanded

BRADTEY TUMBER C().

OF ARKANSAS

WARREN .

ARKANSAS

C. Il/L Clark, Reprcrcntative Lot Angdcl

Chicago Lumber Co. of Wash. San Francirco

(Continued from Page 52)

ful merchandisers do with theirs-lumber vards will not " ff .',.:t :n :1: to' ;"*f, * " r., s re e n s r a s s, r',, r, i t ", t o, " s, g ra v e l driveways, square piles, signs, straight fences and clean bins, in a lumber yard. The office should be the best looking office in town. None of these very necessary essentials require very much money. Most of them simply require ambition and a little elborv grease.

There is a wonderful opportunity for the dealers who will take the trouble to beautify. We can see it coming. And while rve will adrnit that we have been preaching on the same subject now for a long time, we know that the time is coming when lumber yards are going to be just as attractive as oil stations are in many cities.

W. S. RUSSELL RETURNS FROM NORTHWEST TRIP

W. S. Russell, Buchanan Lumber Co., San Francisco, has returned from a business trip to the mills in Oregon and Washington. "Bill" states that the lumber operators are looking forward for a large demand for fir lumber during the year, and that prcsent inclications are that shipments of fir lumber to the ,{tlantic Coast u'il[ be heavv during the spring and summer months.

O. M. CLARK A CALIFORNIA VISITOR

O. M. Clark, prominent Northrvest luntl;er operator, was a recent r.isitor at the San Francisco oftices oi Ct-r".. R. McCormick & Co., where he called on Cl-ras. R. NfcCormick. Mr. Clark is a member of the Clark-Wilson I-urrber Company, whose mill operations are located at Linntorr, Oregon.

" Competition - prcof " Castomerc

Make them stick to you by proving to them that you give them the maximum value for their money. For instance, suggest to them that (Trademarhed) Lamao

(Light Reil Philippine Mahogany) yields the richest mahogany grain appearance; that its light, firm texture simplifies iolor and finish problems; that its price 'butlowers" any- thing else in its class.

Let us prooe it for your benefit, muy pronto.

C adwallader - Gibs on Co., f nc.

The ONLY Inqortos vith our own Timber Supply anil Mills in Luzon, anil with PACIFIC COAST HEADQUAR?'ERS o, Sth and Brannan Sts. San Francisco

Oohland - Los Angeles

R. F. Hammatt Talks Before Mercator Club

R. F. llammatt, Secretary-Manager of the California Redrvood Association, was the speaker of the day at the wiekly luncheon of the Mercator Club held at the Palace Hotel on February 10. Mr. Hammatt gave an intiresting talk on the habitat, physical characteristics, uses and markets of the California Redwoods. In speaking of the Reforestation work carried on by the Redwood operators, he stated that during the present winter 10 seedlings will be planted to replace every tree cut during the past year. Two reels of films showing the logging, mill and lumbering operations of the Pacific Lumber Co. were also exhibited to the club members.

Thomas I. Parks Visits Pacific Coast

Thomas I. (Tom) Parks, New York City lumberman, was a recent San Francisco visitor where he spent a few days calling on his many lumbermen friends in the Bay District. He is norv in the Northwest where he is calling on the mills which he represents in the New York territory. Speaking of the lumber conditions in the New york market, he states that they have had a severe winter which has held up building operations but that the lumbermen are very optimistic and are looking forward for a large lumber demand during the spring and summer months.- Prior to his entering the wholesale lumber business, he was associated r,vith Chas. R. McCormick & Co., both at their San Francisco and New York offices.

Re traction

A mistake has been made in carrying large stocks of sanded fir finish. We have retracted from this policy. Before the days of machine sanding, finish was handsmoothed on the job, the painter closely following the carpenter, to insure clean work and to prevent raised grain and other damage caused by atmospheric conditions.

Modern sanders, properly adjusted and operated, with the best garnet paper, scientifically graduated as to fineness, from the first to the last drum, will do better than could possibly be done by hand. The retaining of the one advantage of the old method, however, is accomplished only by sanding immediately before delivery.

This applies to hard wood as well.

Except for current delivery requirements, our large stock of Figured Gum, Quartered Oak, Philippine Mahogany, Birch, Maple, Walnut etc., both in lumber and veneers, is carried in the raw state. Thus our material is scientifically kiln dried and seasoned in the climate where it is to be used, before being "made to your measure" into Doors, Panels and finish. The stock will stay straight and the glue joints will hold.

Your customer deserves good clean mill work, "preshrunk" and "tailor-made". Try it.

NEW VENEER PLANT FOR GRAYS HARBOR

Work will be started immediately on the erection of a new plant for the manufacture of fir veneer at Grays Harbor. The plant will be known as the Harbor Ptfwood Company. Cost will be in the neighborhood of $325 00O' annual payroll will be $250,000 and 150 people will be employed at the start.

- A. R. Wuest, manager of the Sedro Box & Veneer Com-

pany, is president and general manager of the new com- ^p""i'. T'he plant of thJ Sedro Box Jnd Veneer Company will not be rebuilt.

The capacity of the new plant will be 55,000 feet of fir veneer in eight hours. Among the company's representatives will be the F. S. Buckley Door Company of San Francisco.

JACK FERGER RECOVERS FROM SrCK SPELL

J. C. (Jack) Ferger, Swastika Lumber Company, Fresno. is -reporied to be convalescing nicely from an attack of bronihitis and is norv back at his desk again. He was on the sick list for several days.

RAY GRAY ON SICK LIST

Ray Gray, President of the Taft Lumber Co., Taft, is on the sick list and has been reported quite seriously ill lvith pneumonia. He has been ill since January 19. His numberless friends in the lumber industry throughout the State are hoping that he rn'ill convalesce quickly and will soon be back at his desk again.

NEW MANAGER

F. A. Camp replaces M. A. Gilmer as manager of the Tujunga yard of the Independent Lumber Company.

H. G. RUMSEY ATTENDS FURNITURE DEALERS' CONVENTION

H. G. Rumsey, Los Angeles, manager of the Commercial Associates Co.,- was among the dealers who attended the Furniture Dealers' Convention at San Francisco during the week of February 2. Mr. Rumsey is well known to the lumber trade in Southern California and during his stay in San Francisco he was entertained by his old friend, A. J. Russell, of the Santa Fe Lumber Co.

R. O. DEACON CALLS ON SAN FRANCISCO TRADE

R. O. Deacon, Deacon Lumber Co., Fresno' was a recent San Francisco visitor, where he spent several days attending to business matters and calling on the lumber trade. He states that thev would like to see a little more rainfall in the F-resho Disirict, also that conditions in the San Joaquin Valley look favorable for a good year.

W. P. FRAMBES VISITS SAN FRANCISCO AND NORTHWEST

W. P. Frambes, Fletcher & Frambes, Inc., Los Angeles, was a recent visitor at the San Francisco office of the California and Oregon Lumber Co., where he spent a few days on business matters. He then accompanied W. R. Ribenack and Denver Taylor on a trip to the Northwest, where they visited the California & Oregon Lumber Co' operations at Brookings, Oregon, and the Stout Lumber Company of Oregon plant at North Bend, Oregon. While in the Northwest they will also stop at Portland for a few days. Fletcher & Frambes, Inc., are the exclusive rePresentatives for the California & Oregon Lumber Co. and Stout Lumber Company of Oregon in the Southern California territory.

COOS BAY TUMBER CO.

Manufacturers of Douglas Fir and Port Orford Cedar.

Sawmills, Marehfield, Oregon

Distributing Plant Bay Point.

Annual Production 200,000,000 Feet

GENERAL oFFICES:''H ??lt;S.i'."

Los Angeles Office, tco ccatrat Btds.

Split'Hair Accuracy

Three tool steel gauges at every machine. To check the width, thickness, tongue and groove of t'Everlistingtt flooring. Eternal vigilan-e. Continuous inspection. - Exact, unvarying uniformity. Perfect matching, side and end.

Maaufactwat

Fruit Growers Supply Company

Manufacturerr of C,alifornia White and Suglr Plnc Lumbcr Millr at Suranville and Htlt, CaL I5O,0OO,O00 Fect Annuel Crpacity

B. W. ADAMS, Mgr. Salea Dept. Firct National Bank Bldg. - San Francicco

Lastin{QralWin IltpoTtnscreens

The outstanding quality of Hipolito Window Screens and Screen Doors frequently leads to their choice for structures where the best is chosen regardless of price.

Among the really frne structures equipped with Hipolitos are: Flintridge Country Club and the superb homes of Char lie Chaplin and Douglas Fairbanks. In these and other instances Hipolitos were chosen because they were considered best regardless of price.

Quality is always the first consideration in Hipolito manufacture. The mod- ' erate price is only possible because of quantity production and standardized factory methods.

HIPOLITO COMPANY

WANT ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for:

The Fellow Who Wants to Buv The Fellow Who Wantd to Sell

The Fellow Who Wants to Hire

Rate: $2.50 per cotumn inch The Fellow Who Wants to Be Hired

WANTED

_ POSITION: By experienced lumberman. Six years in Los Angeles. Age 28. A-1 references. Address, Box 23-F, care California Lumber Merchant.

WANTED: Lumber yard bookkeeper and office man, must have ability to check lumber estimates and meet the public.

Box A-17, ilo California Lumber Merchant.

MANAGER WANTS POSITION

Would like to get in touch with a lumber company needing a yard manager. Have had ten years' experience, some of which is California experience. Can furnish references. Address Box 446. Montrose. Cal.

FOREMAN WANTS POSITION

WANTED: POSITION IN RETAIL LUMBER YARD AS FOREMAN BY MAN WITH SIXTEEN YEARS' EXPERIENCE. REFERENCES. ADDRESS BOX A-14 CARE CALIFORNIA LUMBER MERCHANT.

POSITIONS OPEN

In the last few days the Los Angeles offices California Lumber Merchant" have been requested in locating men for the following positions.

SHIPPING CLERK: in Los Angeles.

JUNIOR WHOLESALE SALESMAN: in Los RETAIL YARD MANAGER: North.

of "The for help Angeles.

If you are interested write to 308 Central Bldg., Los Angeles.

READ THIS WONDERFUL OPPORTUNITY

43OO ACitES TIMBER AND RANCH LAND. 162 MILES NORTH OF SAN FRANCISCO ON STATE HIGHWAY IN MENDOCINO COUNTY. TIMBER ESTIMATED 4O,OOO,OOO FEET, +O% SUGAR AND WHrrE PINE, 60% DOUGLAS FrR, 4,OOO,OOO H AR D W OO D.MADRONE, ALDER, WHITE AND BLACK OAK. PROPERTY IS IN A SOLID TRACT, NUMEROUS LARGE LIVE STREAMS OF WATER THE YEAR AROUND. LAND ALONE FOR RANCH PURPOSES WORTH MORE THAN PRICE ASKED.

PRICE $43,OOO_ONE-HALF CASH, BALANCE TERMS.

ADDRESS BOX 22-F, CARE CALIFORNIA LUMBER MERCHANT.

WANTED IN RETAIL YARD

Position as manager or assistant manager where possibilities are good for advancement. Fi{teen- -years' experience as manag'er of yard in Texas and California. Can handle any kind of records. Age 39. Good references and can furnish bond. Could ihvest three to five thousand dollars. I am not afraid I can't make good. Prefer to work in Southern California. Box A-19 Calif. Lumber Merchant.

FOR SALE

A fine up-to-date yard located in the Sacramento Valley within 100 miles of San Francisco. Sheds and stock in excellent condition. Best of reasons for selling explained to actual purchaser. Will require about $65,000.00. No trades. Box A-18 clo Calif. Lumber Merchant.

Liatingr of rrriall retail lumber yardr anywhere in California that are for rale. Have many inquiries for yarde from glOr(X)O to g35r0fi). Small town yrdr preferred. Should you have anything attractive to offer rend full information immediately.

,hfiore roofng profits wirlt tltis prove d plan

OU get the full benefit of our big national advertising campaign under the Richardson Resale Plan.

Richardson advertising appears regularly in The Saturday Evening Post and other leading national magazines read in your community.

The Resale Plan makes this powerful advertising sell for you.

Lumber dealers everywhere have proved that it works. Read what one Richardson distributor says:

"l believe that on the asphali shingle proposition you have all of the other manufacturers lashed to the mast. The only thing necessary to get dealers to handle your product is to get them thoroughly acquainted with it. "

Take advantage of this plan. Just drop us a line on your letter-head and we'll give you all the facts.

THE RICHARDSON COMPANY

Dept. 45-B, LOCKLAND (Cincirrnati) OHIO

Chicago - New York City (1008 Fisk Bldg.) Atlanta - New Orleans - Dallas 63 Albany St., Cambridgc (Bostor.r), Mass.

I:'abco Shineles are bie sellers because they give absolr-rte satisfaction. Thev are in trtrth "the perfected shinqle. "

Both the Octason;ri and Square llutt Shingies colne in glorious shades of Creen. T1,lo Red, Indo Red and Blue Biack. 'fhe colors are non-fadine, beinq of prrre rrrirt,'rirl oriqin.

It pays to sell Pabco Shineles.