Be particular about the value you give; and the profits you get will grow by themselves. CornellWood-Board offers value in "mill-primed," "triplesized" and "oatmeal 6nish." They're exclusive Cornell features.
"I don't know who this fellow Peters is-but he's the paperhanger's friend. Wallpaper hung on walls made of Peters plasterboard hangs like'the p"p"t on the wall' should. On Peters wallboard I can hang paper belter ano' faster than on any other kind of wall surface. if"i"o never warps, does not absorb the glge size and it never discolors even the finest papers."
Ash the Paperhanger about Petersand ReIy on hfs Judgernent-
Vernon and Boyle Avenues. South 2563; 291-259
Los Angeles
Manufqcturer s of fannous Buttonlath
Albion Lumber Co. ..
American Hardwood Co.
Bemis & Cowan
Bennett-Hamlin Lumber Co.
Bohlssen, H. G., Mfg. Co.
Bradley Lumber Co.
Brininstool Co., The
Browning, H. A.
Bruce, E. L., Co.
Dodge, E. J., Co.
Dry Kiln Const. Co. ..
Eagle Lumber Co.
Epperson, U. S., Underwriting Co.
Fifield. E. L.
Fletcher & Frambles
Fruit Growers Supply Co.
Glasby & Co.
Golding, Fred, Lumber Co.
Gulf Coast Lumberman
Hamer, Alvin C.
Hanawalt-Spauding Co. ..
Hanify, J. R., Co.
H. D. K. Co.
Hendrickson Lumber Co.
Hill & Morton
Hillyer, Deutsch Edwards
Hart. Wood
Hipolito Screen & Sash Co..
Holmes-Eureka Lumber Co.
Hutchinson Lumber Co..
Ives, L. H., & Co.
Kirby-Bonner Lumber Co,
H. W., & Co.T. Little River Redwood
EASILY DECIDED. Lots of Goods Are Good Goods---and the Good Chances Are That "Advertised" Goods Are Gooder Goods.
MARTIN, Frucirco Offlcc
Subrcription Pricc, $ZlX) per Ycra Siaglc Copicr, 25 contr cach.
Saler continue to top productionr according to the lart report received from tte Wect Coest Lumbermen'r Arrociation. One htudred and forty-one reporting members of this asrociation reported for one week, salec: 11511281862 feet; production 1O7r566r4OG feet and ehiprrentr 122'936r572 fed,. Forgr-one per cent of the raler were for futwe water delivery and but 8'OOO'(X)O feet for export. Rail orderr total about two thourand cara The 6r millr have booked orders for epproximately 2OO'O0O'O(X) feet more than their production, rince the 6rrt of January.
.The lrrarket is a little more brirk than at the la.rt writing, with more intere* being rhown in rtock rheetr, and more orderr being placed. The price of commont weakened about one dollar for a few days, but teernt to have rtiffened again to pracically the same ar of two weeks ago.
The demand for latrh and shingler fu wea[, with pricer about the sarne, possibly inch and a half lath a little lower.
Flooring and ceiling remein scarce and the prices in the sky. This conditon has prevailed for thirty dayr, and the buyeru are clamoring for this ctock. Green clean have not changed in two weekr.
Shipments into San Pedro for March up to the nisht of the 27th, show no slackening, One hundred and tbirtynine cargoer, dth a total footege of 152r940r00o feet re-
The following figures were compiled by Mr.J. H. Booge of the Pacific Southwest Trust & Savings Bank of San Pedro.
The grand total of the water borne lumber shipments from British Columbia, Oregon, Washington and Alaska for 1922, was 3,4O2,316969 feet, as compared with 1,9i3,193.482 feet in 1921.
Of this, California absorbed 1,5W,257,610 feet, 1,081,656,439 feet went into the foreign market and balance to the Atlantic Coast and other domestic points.
Japan was the heav.iest foreign customer with 59O,921,637 feet. Australia took t59,263,848 feet.
The above figures do not include the shipments of Redwood, etc., from California points.
Of the grand total for 1922 Washington furnished 2,179,167,484 feet. C)regon947,215,967 f.eet. The balance coming from British Columbia and Alaska.
ported in. Of there, one hundred and eight were fir and thirty-one redwood.
The redwood millr are working to full capacity. Fifteen reporting numberc of The Califordi Redwood Arrociation give. ttere totalr for the week: Salee, 10'869'000 feet; production, 9r784r(XX) feet and shipmentr 8r362'O(X) feet. .Thir new burines rhowr an increare of approximetely l,(XX),(X)O feet. One mill ir working two shiftc per day, and tbe others full time.
A report jurt received from the Southern Pine Arro' ciation rhowr a elightly lower totd of raler under their production. One hundred and thirty-reven milh reported ralec of 76,165,756 and, theh produc{lon, 85'190,393. Shipments of 8O,6221262, or jur! a little over five per cent below their prodtrction, which was about four per cent below normal.
Some very intererting figures are contained in e report just igued by Mr. Henry Riddiford of Los Angeler, on tbe waterborne coast-wise receiptr for tte past five years. The following are taken at random: Receiptr at San Pedro, in 1918, total 48o,134,921 feet; in 1919, 559,154,754 feet; in 1920, 734,309,041 feet; in 1921, 614,098,918 feet; in 1922, 1,169,475,383 feet.
With the other Southern California portr, the grand total of receipts lm1922 was: 11398,947,679 feet.
(From rnarket report, March 15th issuer, The Gulf Coast Lumberman, llouston, Texas.)
"An interesting development of the past sixty days is the fact that California pine boards, shiplap, and siding, have been selling freely all over Texas and Oklahoma for the first time in history. The California mills have had men working this territory thoroughly."
T- -r T\! ^rh ,r.-, JacrcL[onne, tuDt$ner
Publlrhsd thG lrt ead l5th ol crch Dontl .t {8-' FAY BLDG. LOS ANGELES, CAI. TELEPHONE &I-5'5 Entcrod u Sccondd.arr Ertter Sc;ttGnbct E, 194 rt thG Po.toffico at Iar Aagclcr, Cdilonia, under Act ol Much !, lt?t.
Uniformly excellent grades delivered in any quantity in accordance with the buyer's request.
It Implies:
l. Satisfactory Performance of Contracts.
2. Courteous Treatment.
3. Prices Consistent with the Market.
General Offices: Seattle, U. S. A.
Southern Sales Office: 729 Bank of Italy Bldg. Los Angeles, Calif.
By JACK DIONNE
The other day I saw some figures ona sign board in front of a united states Army Recruiting station that caught my eye.
And as I stopped to read them they seemed to me so interesting that I stopped and and copied them in my note book. Here are the figures-united states Government figures:
l% of all men in this country, die wealthy.
2% of those who die are in "comfortable" financial circumstances.
15% have from $2,000 to $10,000.
82% have NOTHING.
Let those figures and facts sink in. Can you beat them for a home building, home saving, home owning ar$ument?
Because if, at some time in their lives, a lot of the men on whom these statisticts were based had accepted an opportunity to put their savings into a HOME, they would have dodged the 82ft class.
These figures were displayed in front of this Recruiting Station as an inducement to convince young men that they should do something for themselves in their youth, build character, and create a foundation to keep them out of the 82fi class.
There are few men who pass through this life who are not at some time in position where they MIGHT save and buy a home. Andthe fact that 82% of the men who die have nothing, proves that entirely too few them take advantage of this opportunity.
Credit is the power to borrow or buy and,make payments in the future.
Credit is offered a man on the assumption that he will PAY, either because of his MORAL or FINANCIAL stahility.
MORAL credit is t'he best of all credit.
Because of their moral ,credit, some men of small means can obtain finances more easily at a bank, than 'can many men of large financial means.
Moral credit is offered on the assumotion that a man's word is GOOD.
Everybody who does business with him has a good word for the man who is as good as his word.
The world couldn't get along without credit; if ,men were conscienceless creatures whose word was not good, civilization itself, would totter.
It is the man of his word who makes credit possible.
The man who pays his accounts, who lives up to his agreements, is the man who can demand service and consideration.
Payment of his bills promptly stamps him as man of character in his community; and nothing is more damaging to a man's self-respect than a stack of unpaid bills.
Almost anyone can get credit extended once; but CHARACTER counts when the second call ,for credit is made.
We have often heard the excuse m,ade when anything new, or modern, ,or improved is suggested, that "it isn't what my trade wants."
That argument belongs in the age of flying horses, and hairy mastodons.
How do you know it isn't what your trade wants?
How does vour trade know what it wants?
Your trade wants what is BEST to supply their NEEDS, but it cannot know what is best unless some EXPERT along that line renders aid.
George Washington didn't "WANT" a Victorola, simply because he didn't know about the'm then. But that doesn't keep YOU from wanting one.
Your trade ma"y not WANT certain things, because they don't knorv about them. They seem to want old-timey things, because they don't know about better fhings.
Your trade merely accepts what it sees.
Everybody in town seems to want the old box-car type house. Then a thinking man builds a modern bungalow, and immediately the WANTS of that town are changed.
"What my trade wants" is the plaint of the inefifi'cient.
(Advertisement) CARGO SALESMAN WANTED FOR LOS ANGELES
Wanted, experie.nced cargo lu'mber salesman for Los Angeles territory. Address Robert Forgie, 602 Central Bldg., Los Angeles.
T)EDwooD SERvICE already means oefinite merchandising values l\ to over two hundred retail lumbermen in California. Take just one item of that servicer-our "silent Salesman",-f61 examPle.
There are twelve of them, in two convenient sizes, attractively illustrated, printed in colors, and you can get them without cost.
Each one emphasizes a use to which Redwood is especially adapted, and when you inSert your name in the space provided on the front cover they be.cor-;.e lnur "Salesmen".
You can use them as enclosures (a different one each month, for example) with statements and invoisss-fu1 they bring biggcr returns when used in a more intensive direct-by-mail campaign. Which is where our "Letter Service" helps again.
Watch for our next announcement,
The big event prepared for at the February ,conve.ntion of the Western Retail Lurnbermens' Association at Spokane, Wash., has become a matter of fact.
A. L. Porter, the veteran Secretary of the Association, arrived in California the middle of March, and after visiting at San Francisco, where he called on the trade, and at F'resno, where he interviewed J. C. Ferger, Director of the Association and recent President, he came to Los Angeles'where he went actively about the work of putting into being and ,operation the first branch office that this great Association has known in all of its years of successful activity.
After looking the city over he selected commodious and attractive ,office space at ll25 Lane Mortgage Building, on the floor recently taken over by the Chas. R. McCorm,ick Lumber Company, part of which they are su,b-leasing.
Mr. Porter is getting things in shape jurst as fast as possible, and expects to have the branch work going by the lOth of April. An office manager will be employed to be in active charge of the 'office, and Mr. Porter and his two chief assistants expect to ,alternate in working in this territory for the remainder of the year at least.
As soon as Mr. Porter gets the Association work lined up he w,ill return to Spokane, and Mr. M. H. McCal'I, hRs Assistant Secretary, will come to Los Angeles to look after the work. Mr. Roy Brorvn, Traffic Manager of the Association will also come dou'n to look lthe field over, and arrange the traffic department activities of the Los Angeles office.
All of the active departments of the Western will be put to work for the southwestern territory th,rough the California office. The insurance department, the traffic de* partment, and the general service department will be in operation in.,a few weeks,.
New mem,bers will be solic,ited, and the same sort of service will be given from Cali{ornia which the members have heretofore been getting from the Spokane office direct. The office will be an information bureau also where may be obtained anything in the line of rlumber in'formation concerning the entire western lumber industry.
Mr. Porter is very enthusiastic concerning the prospects for the California office. Watching the growth of California in a lum,ber and building way for the past several years, he decided that an office in this territory was entirely essential to the welfare and future of his organization, with the result that it is now in the m'aking.
The Western Retail Lumber,men's Association is one of the great retail lumber organizations of the country,
and unquestionably one of the most progressive. It was the first retail lumber association to incorporate into its associational activities the distribution of ideas concerning the modern merchandising of lumber.
It was the creator of the first retail lumber plan book systems that the industry ever knew, and from the old Porter-Ballard Plan B,ook created by Mr. Porter and his associates many years ago for one of the services of thiis association, has grown the tremendous tide of retail lu'mber home building that has now spread from ocean to ocean.
Mr. Porter and the Western Association started preaching the creating of business, the sale of business ideas, and the duty of the retail lumberman to be a home builder and community builder, many years before most, of the lumber Associations of the United States ever dreamed of such things.
And this organization has carried this work forward steadily a.nd consistently from that day to this, spreading the gospel of building service, building thinking, etc.
The Association issued a very attractive and interesting organ called The Western Retail Lumberman, published monthly for its members, that does a great deal o-f good.
The California l-umber Merchant welcomes The Western Retail Lumber Association to California as a resident.
Mr. C. W. Broback, mill srlpt. at Fort Bragg for the Union Lumber Company is expected in Los Air"geles the Iatter part of Nfarch. Mr. Broblck will make an "extended visit in the South am,ong his ,many friends.
Mr. JV. H. Todd,, wealthy lumberman of New york, stopped at L_os_Angeles last week, on his way to San Fran_ cisco. Mr. Todd is making an extended trip in his private car "Newport."
He states that eastern business men are watching with keen interest the activities around the Los Angeles -harbor and pred'icts that a second Gotham will grow-here.
Three acres recently purchased from the Santa Fe will be used in the_enlargements to the already "non-ous plarri of the Sunset Lumber Companys mill at Oakland.
Mr. W. Goddard, manager it Oakland states that it is necessary {or their company to spread out to this extent to cope wlth the large increase of building operations in their territory.
, A tyg-*.ile.strip_ of heavily covered redwood land, 300 leet wrde, laying along the state h,iglway at the Klamath t(rver has been deeded to the State Highway Commission by the heirs of the Charles Willis Ward estate.
- The Cross Lumber Company at MercedYs expandins bv the addition of a big drying plant. The new 'buildirL -is located between I and J streels, and will be l9gx4l fee't.
The Union Lumber Company has moved their Los Ang"_ les offices from their old- robms in the Uerctranti- tt"_ tional.Bank Bu.ilding, to room 1130 Lane Mortg"g. noiid_ rng' at 8th. and. S.pring. _Same telephone numleis.
I rtmmed entlrely ln redwood these rooms are about the handsomest that we have ever seen. Our good friend E. A. Goodr,ich and his fellow "o"rpi."t", n"af b"""""", U._ sides being cracking good lurnbermen are more or less architects.
Mr. Earl Galbraith has taken the position u, ,J". -"n- ag-er for_the Woodhead Lumber Cbmpany at the main office in Los Angeles.
N{r. Galbraith was with the Hayward Lumber Company for years, at different yards, and until last month *'";'; partner 'in the firm oJ.Galbraith and Jacobson in Hunting_ ton Park. He sold his interests in ihis ,company just rE_ cently.
Mr. Galbraith will occupy the position that was held until recently by Phil -8. Hart, niw managing ;Jit";-;; the California Lirmber Merchani.
The steamer "Diana Dollar', left San Francisco for Bom_ bay, India, on March 2oth, with the largest singte order of composition roofing that has ever been"shipped] ;"";;_ ing to reports.
Fifty-ohe carloads of Malthoid roofing to be used on the rvirehouse of the Port Trust Cotton Company at Bombay. This material was all manufactured ai tht Emery;ilie plant of the Paraffine Companies. This plant isiaie i;-;; the largest single roofing iactory in thi world.
REMEMBER:-We have the newest, most modern, and one of the largest hardwood mills on "";h ; Voth, Texas, which is directly connected with the whole state of California by-tw9 great t"ar""ortirrental railway lines-single iine haul. Both the Santa Fe and Southern Pacific directly serve our mill.
Our quality of stock in white and red oak, plai-n and figu-r-ed gum compare favorably -with the n"""t-"" ""tttt. We ofier a large and dependable source of hardwood supply from one of the oldest and biggest of all lumber concerns.
Harry T. Kendall, General Sales Agent HOUSTON, TEXASOn Tuesday evening, M.arch thirteenth, the Southern California Hardwood Flo,oring C,ontractors Associations held a banquet for their members and a number of guests, at the Los Anqeles Athletic Clrrb.
Characteristic of this crowd, it was ,done in fine shape. T,he committee had provided a fine musical program, this i'ollowed by a number of short talks by various of the members, and some of the guests.
This association, just two years old has developed a spirit of 'friendliness among its ,members that would be hard to beat. Recognizing the value of being acquainted and on hand shaking terms with each ones competitors, they hold these affairs at various times, putting every thing on a fifty-fifty basis.
The second meeting of the newly formed Lnmber Salesmens Club of Los Angeies district, was held at the Elite Cafe Thursday evening, March fifteenth.
Thirty-five charter members, with about fifteen niwly elected ones, had a very interesting evening, laying out the plans for the club.
President E. D. Tennant stated tliaf the initial purpose of the club w,ould be to get in as many ,members as possible, and then to lay out a program to carry throughout the year, having each meeting more interesting than the last, and providing educatior-ral features that no man could afford to miss.
M.. J. W. Hamilton of the Hamilton A,ssociates made a speech on the art of selling that was worth one months dues at least. Mr. Hamiltorr is a supersales,man himself, understands the problems of selling competitive goods, and surely did shoot it fast and heavy into the boys.
These ,meetings will be held each two weeks, at a place rlesignated by the Secretary, M. F. Curtze, of the \\roodhead Lumber Cor.npany.
Mr. Paul S. Foster, Sales Manager of the Nort& Western Redwood Company, Willets, was in Los Arrgeles last week on btrsiness. While there he made his headquarters with Hooper & Smith.
B. W. (Bobbie) Byrne of the Western Hardwood I-umber Company of Los Angeles has the right idea.
Read this, taken from his letter to us :
"We find that one copy of 'The California Lumber Merchant' gets lvorn out before our entire organizati,on has a chance to read it, and we therefore ask that yon enter our subscription for two more .copies."
. Outgrowing their old r,ooms in the Central Building, the Holmes Eureka Lumber Company have moved their Los Angeles offices to lO25 Van Nuys-Bldg. They have a rrew phone number, 82I-752.
R. F. HAMMATT LOS ANGELES VISITOR
Mr. R. F. Ha,mmatt, Secretary-Manager of the California Redr,vood Association was in Los Angeles last week f,or a few days.
He attended the meeting of the Architects Association at the Metropolitan Exhibit on March 2lst, and attended to the completion of the exhibit that is being ,installed by the California Redwoo,d Association.
H_t \\,'. Cole, President and General Manager of the Little River Redwood Company, at Crannell, spint a few days recently at the comp,any's San Francisco office. Mr. Coie, also accompanied Sales-Manager W. D. Dunning to Los Ang.eles, where they spent several days looking over business conditions in Southern California.
'fhe L. W. Blinn Lu,mber Company is building a new storage shed at their Wilmington plant. To be tO+x000. This r,r'ill be one of the largest structures of its kind at the coast and will store a part of the,ir large stock of upper grades.
California is the best pa.inted state in the Union. Did you know that?
Absolutely no doubt about it.
There isn't another district on the globe where the traveler sees so few unkept, unpainted, unattractive buildings.
A world of paint is used every year in California.
The sale of paint is increasing steadily in California, even faster than is the sale o,f building materials in general.
This is due to the tremendous number of buildings being erected, and to the fact that the people of California are auto,matically and instinctively responding to the thrill of pride that comes with knowing that California is being held up to the world as a model of APPEARANCE, and they are becoming better paint users all the time.
You aren't, of course. Because California lumbermen are just awakening to their opportunity in this direction.
But they ARE awakening. One after another comes the announcement from retailers that they are stocking paints. Of course, stocking them, isn't enough. You must merchandise them if they are to be of value to you. You
must learn the sales correlation between your lumber and your paint, and apply your knowledge.
You must display your paint. Your paint'manufacturer can give you expert assistance in that direclion. Your paint should be neatly and attractively shown. It should be interestingly advertised. Your paint producer can help you in that way also.
Get busy with your paint sales, work in harmony and close cooperation with the firm that sells you paint, and you will be delighted at the assistance they will give you.
..TH'E BEST OF LUMBER AND THE BEST OF FAINT TO PROTECT AND BEAUTIFY IT," means so,meth,ing to the consumer.
You can only sell fhe average man'a home ONCE.
But you may sell him the paint to protect and beautify it, numerous times.
Youcan merchandise paint all the year around in California-or in most of it.
Tie up your paint stocks and painting IDEAS and COLOR SCHEMES with this disposition of our people to "Keep California thb best looking state," and it will bring in the sheckles.
Ourmaterialr
"Ti,me of day is really a very important matter. I think nothing of seeing a couple on the down-town streets at six otlock in the evening, but at six o'clock in the ,morning-well, perhaps I have no business be,ing out that early.',
Talk about itemized, bills !
Here is one that is worth mentioning. The church painter and decorator had a piece job fixing up an old church, and here is the bill he sent in :
Correcting Ten Com,mand,ments .. .. .$ 6.25
Varnishing Pontius Pilate and putting h,im in new tooth
Here is the best story of the season. It was a brilliant church wedding in New York City, and a daughter of the very top layer of the Four Hundred, was walking down the aisle. She was a charming, delicate girl, blushing and smiling in a filmy wedding gown, walking daintily along, seeming almost to float, so feminine and grace- ful she was, her gossamer veil floating like a halo ,about her lovely head. She was any ,man's best bet ffor an angel. At the very alter she stubbed her toe against a potted lily resting on the floor, and she was plainly heard to say to the astonished preacher who stood there waiting to perform his office: "That's a Hell of a place for i lily."
1.80
Ptrtting new tail on rooster of St. Peter and mending She was applying for the position of stenographer a'nd St. Peter's coat . ..........
Touching up and re-gilding Guardian Angel
4.05 thebigman behindthe bigdeskwas grimlyquestioning
3.60 her:
Washing servant of high priest and putting carmine "Chew gum ?" on his cheeks
l.,lo "No, sir'"
Renewing Heaven, adjusting stars, and cleaning the "Spell cat and dog and such words correctly?" moon
9.00 "Yes, sir'"
Touch,ing up purgatory ancl bringing lost souls out "Get here on time and work while you're here," plafi,ner i. .1. . .,. .
4.20 "Yes, sir."
Taking spots off son of Tobias .90 $_Punt". Then she said: putting iirrgs in Sarah's ears
Brightening up flames of Hell
Prrtting t.* t"it horn on the Devil and cleaning tail.
Two hours doing different jobs for the damne6,......
1.35 "Smoke bad tobacco while you're dictating?"
4.m "Why-tto'"
10.00 "Take it out on the office force when you've had a row
3.00 at home' or got beat playing golf, or made a bust?"
Putting new sandals on Abraham, restoring lost tails "Certainly not." and horns to his flocks .
Putting new shoes on Balaam's Ass
6.40 "Know enough English grammar and spelling to ap-
Z.l0 preciate a good letter when it's written for you ?"
Putting new shirt. on Jonah, and enlarging the whale. "!Vhy-er-I think so'" mouth
2.65 "Want me to go to work or is your time so valuable-"
Ptrtting new leaves on Adam and E,ve .32 "S"y," said he, "There's a locker tlrere for your wraps. I{ang them up and let's get busy."
Your friend in his auto goes honking past
On a gasoline carouse,
When you thought you had him hard, and fast
On the bill for a brand new house;
And you sit in your chair and heave and swear
And call it a "gol-darned shame,"
Yet you wouldn't believe nor even conceive
That you were the one to blame.
F-or the auto shark refused to hark
To a "No, f',m not ready to buy,"
But the ride of their life to that man and his w,ife
He gave without much reply.
He shifted the clutch till they cried "How much ?
It's certainly fine to ro.am."
And you got beat 'cause you stayed in your seat
And neglected to talk "A HOME.,'
A shingle manufacturer (says "The Rite-Grader"), who was on the point of death, had made his will, etc., and was dictating to his weeping wife a list of those whom he desired to serve as his pallbearers. She noted with surprise that they were all bankers.
"But, my dear," she remonstrated, t'why do you want only bankers for your pallbearers ?"
"Because," he replied, "They have carried me all my life ; why not let them finish the job ?"
Scientists say the woman has only word vocabulary.
average an 800 But, Oh, Boy! Think of the turnover!
A wonderful way to induce people to buy building materials, is to start them thinking BUILDINGS. There is nothing like practical suggestions to start the building fever in the spring.
Here are some excellent suggestions to offer YOUR trade. We grabbed the following from a page of suggestions in the April bulletin 'issued to its customers by Wm. Cameron & Company, of Waco, Texas, who operate .r big string of yards in Texas and O'klahoma. -They are both- for firm and town trade. Perhaps YOU can get an idea or two for YOUR spring offering:
April is the month to brighten up the home.
You will be surprised at the small cost necessary to entirely change the interior decoration.
There is nothing to perfect the change like wall paper. FIome must be joyful, and there cannot be joy without color and flowers. We have just received our new spring wall paper patterns and among them you will find a clesign for every room in your home.
We will be glad to submit a cost estimate on the interior decorating you have in mind, and will make suggestions as to color combination.
French dioors, in the sparkle 'of their many divided lights, and the slender iletiniations of the wood 'bars, pit lif., beauty and distinctiveness into the interior of ih. ho-.. Thiy form a nice opening between the dining and living rooms, and 'may be had in plain, Florentine' and bevef plate glass ; in any size oper.ring you desire.
What can be more pleasing to the house wife than to seat her family and guests around the attractive and clever little breakfast nook of todaY.
'
Here is an environment, bright, art'istic, snug, and comfortable, the breakfast or luniheon becomes a veritable picnic, enticinglv good, and hi-qhlf beneficial.
Situated neir- the kitchen, lhe breakfast nook palpably serves the need of convenience. It saves many steps, both before, during, and at the conclusion of the meal'
Then too. the breakfast nook h'as its part in the scheme of household economy. Small doilies, rather th,an. the full length table covers, more appropriately serve the nook table, an economy from the standpoint of laundry costs as r,iell as the weal and tear on the linen.
We have many illustrations of breakfast nooks that tell their own story bf attractiveness in design, and excellence in proportion.
The old saying, "an ounce of prevention is worth a pound of cure" is applicable almost to anything. Look around your home and see irf there aren't screen windows that will hrave to be replaced or recovered,. Phone us, and we'll see that th,is work is done for you. If you do not repair those screens you are leaving a place for the germ carrying fly to enter your home and spread filth and disease.
Brighten up the porch and lawn furniture with a coat of good PAINT. We have any color you desire, Ior any use.
Farm improvements reflect the owner's business ability. If good, they testify to his thrift and beter judgment' Each building on the farm plays an important part. Sometimes a farm may be equipped with several useful buildings, and still lack one building that would prove a great waste saver.
The well built farrn HOME preserves the family health, makes for their happiness and comfort, saves waste, useless steps, trouble, and discontent.
Shecls keep the farm possessior.rs and stock in good shape. Better shelter provides better chickens, and more eggs. A better garage keeps fhe car in better order.
Implement sheds save farm machinery 'from decay and deterioration, and cost little.
Corn cribs, etc., can be ,made very useful.
We will gladly furnish plans and estimates for any farr.r.r building you may need this spring.
We are manufacturers of high class hardwood lumber. W" -ik. a particular specialty of I inch, % inch and el inch plain sawed oak and gum. Send ue your inquirier.
Our tumbcr ie gold on Hardwood Mfgr. lnstitutc Rulc.'
O6ce and Band Milt Wcrtcrn Union Addrcrr Ewing, Texaa Lufkin, Tetar
More and more, builders oI the better class of homes are finding stock Iront doors thoroughly suited to their requirements. Even exacting architects can readily be persuaded to the advantage oI stock patternso provided your assortment afrords a good selection from which to choose.
D. H. STEINMETT'IR., Los u4ngeles Scles Manager LV2LTide Insurance Building.
IsAngeles, California.
Mr. F. P. Baugh until recently sales manager for the W. E. Cooper Lumber Company, Los Angeles, has just returned from a three-u'eeks' trip to San Francisco and Seattle.
Mr. Baugh states that lumbermen all along the coast have their eyes turned toward California, and that the mills are all predicti,ng record cuts for this year.
He has completed his new arrangements and will announce the new conections in a very short ti,me.
Floyd A. Dernier, General Manager of the Lumbermens' Service Association of Los Angeles, has returned from a three-weeks' trip to various parts of the State.
Floyd reports unusual activity a,mong the San Joaquin Valley yards, that the dealers are without an exception looling forward to a big year.
While in San Francisco Floyd called at Gus Russell's office to get a l,ine on general conditions.
Mr. Kienzle is district manager dor the Nicolai Door Company, Chicago. He, with Mrs. Kienzle are visiting in Southern California. will be here so,me time. One of Mr, Kienzles' many friends, Mark Lillard, is showing him around and explaining the various golf courses.
One of the great selling arguments in favor of Redwood is the fact that it is a
The dealer who recommends ,Redwood to his trade, oonfers a favor that will last a {ifedml.
W. K. Kendrick, sales 'manager of the Valley Lumber Co. of Fresno, was a recent caller at San Francisco. While in the Bay District, he called on the lumber trade in regards to business matters.
Mr. Chas. H. Law, secretary treasurer of the J. W. Wells Lumber Company, Menominee, Michigan is making a visit in San Francisco and Los Angeles.
The J. W. Wells Lumber Company is one of the largest hardwood manufacturers in Northern Michigan.
Mr. Walter G. Salter, who was with L. W. Blinn Company for twenty-seven years in Los Angeles, has taken the management of the National Hardwood Company, 634 Aliso Street, Los Angeles.
Mr. Arthur Twohy, head of 'his orvn company 'in the Kerckhoff Bldg., Los Angeles, who has been ill for several months has decided to go to the Mayo Brothers Sanitarium at Rochester Minnesota.
He will be gone for some time, or at I'east until he is entirely well, which will be a very short time we hope.
Mr. Roger Comstock, is down from the Albion Lumber Companies offices to help out while Arthur is gone.
More construction and merchantable Redwood than in years.
Retailers are turning more to this wood be' cause it gives permanent satisfaction to their trade and also because it gives them the best chance to make a satisfactory profit.
It is possible for sorne retail lumber dealer in the United States to run his lumber yard so as ,to attract national attention.
Instead of that most dealers run their lumber yards so that they don't even attract LOCAL attention.
The trouble with the retail lumber business is that practically all yards look alike and that so felw of them ane doing the essential things to arouse a public consciousness of their existance.
Nearly every town has at least one good store that people like to talk about.
When visitors com.e to torvn they are immediately shown the pride of the town in rmercantile i,nstitutions.
This is seldom true of lumber yards.
How many times have you heard local citizens say to their visitors: "By the way, before you go home I must take you down to see So-and-So's Lumber Yard. We are really quite proud of it."
The poor old lumber yard.!
How little people think of it when they are driving around town showing off their business institutions to their guests. Usually they go up some other street in order to avoid passing it.
Yet the lumber vard is capable of pleasing treatment.
It could be made one of the most attractive es,tablishments of the town. It does not cost much money to do it. It takes a little time and some genuine enthusiasm. Also a "shot" of ambition.
There are solxe towns now that can boast of honest-togoodness yards, but fhey are few and far between. The citizens are so proud of them that all the drug stores sell picture post cards of them, and visitors are so agreeably surprised at seeing an attra'ctive lumber yard that they buy the cards and send them home, and write on the cards, "This is quite a tou'n ! Look at the lumber yard they have nt;n.r
the lumber y"ra aott, up ancl o"oor" ,". ho* -u"h attractiveness really means, other concerns get busy, and before long the town takes on quite a different appearance.
When the business houses put on their best tucker it generates a c,ivic pride that soon causes zens to do the sa,me thing with their homes.
bib the
Then, when the inhabitants begin to compete with each other for attractive residences business begins to be good for the lumber dealer.
So it all works back to the benefit of the dealer who starts the ball rolling.
(From "IJpper Crrts" issued by Thompson Yards, Inc.)
is stenciled on the back of every piece of
It is the trademark "EVERLASTING" put there. as a guarantee of CAREFUL MANUFACTURE and SCIENTIFIC KILN DRYING by the manufacturers,
"The Horne of Shilled Woodworhers, Jerome C. Grlppe, Callior[lo R,cprctentatlyc 8:11 Securlty BIdg., Lo. ltngeler
Spokane, 'Wash,
Elmore W. King, of the King Lumber Company of Bakersfield and vice-president of the San Joaquin Valley Lumbermen's Club, was a busy man at the Western Retailers' Convention at Spokane. Between the business sessions 'and the various social functions that he was called upon to attend, he found the days almost too short. Elmore was very much in demand and no pairty was considered a success without his smiling countenance 'being among those present. He had his trunks well stocked with fhe latest sartorial fashions 'and when he left Bakersfield th'ought that he could equip himself properly to attend about any kind of a, function. However, an emergency did arise and as a result Elmore found it necessary to borrow a chef's uniform to do his "stuff." Here is how it all happened.
A. L. Porter, Secretary-Manaier 'of the Western Retail Association, was acting a,s host to a party of his lumber friends at the Davenport Hotel and had arranged to serve them an excellent dinner. As is his usual custom, Mr. Porter always does things right, and to add a little tone to the affair he sent out advance notice that it was to be an "open front" gathering. Everybody was having a wo'nderful time and the host was sure "sitting pretty," when the Chef appeared at his right and advised him confidentially that he still owed several tiills 'for past dinner parties, therefore, it was necessary tha.t said party was to be ,a str,ictly cash payrnent affair. Mr. Porter, in justice to himself and his friends, immediately demanded a rational expl,anation of the lvhole matter and after much heated argumentation discovered that he was talking to Elm'ore Kittg.
During the dinner, Elmore King slipped away from the table and proceeded to the kitchen, where he soon got the confidence of the Chef and borrowed his uniform. Then the dirty w,ork. Hence the reason ,for showing our goo'd friend Elmore King'actipg in the capacity of the Dat'enport Hotel chef.
ir rolicitcd rcgul,rrlY bY
OUR SALESMAN
If you cannot wait for hin-nril or wirc your ordcr or inquiricr dircct to
Northwertern Bank Bldg. Portlandr Ore. For shipments out of BaY District
Tlfritc, Phonc or \llirc our Oftcc et Frederick & King Str. - Oakhnd, Cd.
is absolutely free of knife marks. Itr SUPERIOR machine wor* producet a polished finistr which reducec acraping and randing to the Yery minimum. Thia makea SUPERIOR BRAI{D popular with contractore and f,oor layerr.
Manuiactured by Superior Oak Flooring Go.
HELENA, ARKANSAS
Represented by BURIoll-Btt8t Lumfl c0tPtlll
R{)LLINS A. BROWN, Dirt. Srlcr M3r. | | 55 McCadden Place Phone 579'904 Loe Angclcl
We can make prupt dl rEit rhipmentr STAllE TUMBER COMPAI{Y
Larch Nov
112 Market St. Aberdecn, Van Nuyr Bldg. San Flencirco Werb. Lol Angeler
THE NIGGER'S APPPLE-JACK warmed to his work, and- the riring- power of hig vocal l, nigger "t""t"a t" .*""a a revival meeting several efforts fipally began rousing our colored friend with the -ti;6; his home in the South. apple-jack' "-H.;ft6d "p rtr ;6-;G; and took alo_ng a gallon - Th; preacher said: "Bredern and sistern gnosin' dc i"g'itl""J "r.i "pprZ:i;"k; hun;.ot"t-it"-to:rrr oi ttt" Good Masteh was to send his recordin'angel down heah saddle. As he ""a"-.r6igi" i"-"r. " p"ii-"f ue apple- right now.. And.sposin'de recordin'angel canne down jack about every tei ";d;-,:[; i.r"rt u&ig !ii"1 -*y"- tg --hah *" is, an looked into ouah hearts an into ouah arrived at the .."pJkirr;i'h. *ar tr,"t""Etriv lubricated, mindl; _an sposin de recordin' angel .saw all the rin ' i.o-a-"t,--"rra i.ry "r..pi. an all'the mianness in ouah heartsr-1'5at do you tpotc '-id'{ftId"" t"i";i-"i"rt d yet, so he goj as close he'a gwine to tell de Good Masteh when h9 gits back to to rhe platform "r-;;*ill:;-[i.it "f oor " "shady spot the thone above? what do vou sPose he's gwine to ""a.i-.-ii"" (th""" lta t.oi.r"t" were held in_the op-en tell him?" Ji-l;"f, t"rr-j"l"i" ll t[; ;.9, tt down in the shade with And the half-dnurk nigger under the tree rared up to trrJ *aar" for a p1L*,:itrl ii.g- "f apple-jack tucked his feet, i_"g -i" hand and shouted out: ;idil;d".ti" ""rrr,-."h l"ri l"tl"p.- '^ 'Look H"h, pahson, if -de-recordin'angel comes pesti- *-11!
"i;itrri""grr'A;;ty-;J"itt9
revival proceed- catin round whah Ah is, {'hlm-goan to sryg him a drink ines. and until the ;pi.llftft'; -"r'*ufi under way, qgrd outa dis here jug ob apple'jack, an he ain't never goin it3-.,.*tt""tiF; -ti"a 'rt"tt.d. The preacher waE getting to Heaven-"
Mr. Roy E. Jahes is the new sales manager for the \\r' E. Cooper Luinber Company n1 T os- Angeles. Succeeding Mr.- F. P. Baugh, who resigned a few weeks ago'
Mr. James is a lumberman with over tw.entl -ye1ls, eIperienc-e, ha'i,ing started in the game with I{r' \\r' E'
We Build Any Typ" or Make of KilnBrick-Tile-C cincrete-Wood
We will build your kiln. Furnirhing Deaigns, Conrtruction, Piping, Heating, Inrtallation, complete. The Modern Dry Kiln ir a necelrity and a profitable invectmcnt.
Cooper, and later going with the Langlade Lumber Company at Antigo, Michigan, where he held a similar position. O'ne of the outstanding figures in the hardwood industry, Mr. Ja,mes has been welcomed in to the land of sunshine by many old friends.
HOW MUCH of our experience and gervice can you use?
For 26 years we have been in lumber and Los Angeles.
Talk about lumber dealers advertising, here's one in the advertising selling business.
The firm of Jackson, Sherry & Company, of Creston, Iowa., have recently gone in for a new "sideline" -billboard advertising.
Needing a billboard themselves, and having some good front street property, they bu,ilt a bill board big enough for sixteen sigrns, and sold all the available space to the other merchants of the town.
llow's that for merchandising?
R. C. Witbeck of San Francisco, California representative of the E. L. Bruce Company of Memphis, Tennessee, has returned to the coast alter a two months business trip through Tennessee, Arkansas, and Mississippi. While in the east, he, attendecl a meeting of all the representatives of the E. L. Bruce Com,pany, which was held at ,both Memphis and Lit,tle R,ock during the latter part of Janu?ry. Mr. Whitbeck reports that conditions are very good with the eastern hardwood manufacturers: all the rnills are working to full capacity and manv of the ,mills are oversold on many items
Announcement was made during the past week of the purchase of the freighters Apus and \\/allingford by Charles R. McCormick & Company of San Francisco.
The Shipping Board freighter Apus was built at the yards of .the G. M. Stanifer Construction Corporation Van,cover, in 1920, The Apus is 401.1 feet in length, 53.2 feet beam and depth of 31.9 feet. The vessel will be renamed the Charles R. McCormick and will be ready to load cargo within a few days.
The freighter Wall'ingford, 1229 tons net, is 244 feet long with a beam 42 feet and a depth of. 26 feet. The vessel was built in 1919 by the Long Beach Shipbuildtng Company for the Shipping B,oard. Both vessels will be put into the intercoastal trade of the company.
A. W. Jones, a large retail lumberman of Saskatchewan with headquarters at Moose Jaw, has arrived in-California and is now spending a few days in the Bay.District calling on the luumber ,trade. Mr. Jones shipped his automobile to San Francisco, and will spend the next six weeks touring the state. He is accompanied by Mrs. Jones on his trip.
A,fter two weeks verv pleas,ant visit in Los Angeles, T. E. Whitmer, he,ad of Whitmer, Jackson & Co., of Albuquerque, New Mexico, has returned h,onre.
(The following poem appeared in a beautiful and unusual complimentary folder, sent out by the Pacific Lumber Com.pany, under the title of the "Sequoia Sempervirens (Redwood Everlasing) of Humboldt County California.': 'fhe author, James NL Leaver of Scotia, Ca'li,fornia, has been a prominent figure in the lumber industry for the past forty years. He has long been affiliated with the wooden box trade and forty years ago found him operating a box factory in ,one of our large eastern cities, in the days when "shook" was unknown. Twenty five ye,ars ago, he was a regular contributor to "Packages," which carried a series of articles fror.n l.ris.pen entitled "Box N{aking For A Profit." In the manufacture of boxes, Mr. Leaver found that much of the price cutting lvas due to a poor knowle,dge of estim,ating and started to compile a box esti'mator which he published. "The Olficial Estimator," has been adopted by the National Association"of Box Manufacturers as the offtcial estimator and it is a'lso in use by all the leading box and mill associations of the country. He is also the author and publisher of the "Lumber Estimator;" "Leaver's' O,fficial Feetage Estim,ator;" an'd "Surface Measure Estimator." Mr. Leaver is still very active in lumber circles, and at the present time is assistant to the president of the Pacific Lumber Company, J. E. Emmert.)
A stripling I rvhen Bethe'len.r's Star, Effulgent, shed its constant ray
lior quidance of wise men from far
To where the infant Sav,ior lay.
O'er manger bed the angels then Sang clear and sweet, in joyful strain, "Peace on this Earth, Good-Will to mert," With dulcet golden harp's refrain.
On California's northwest shore
I gained in stature, girth and grace, As ever to the light I bore
In stately strength and pride of race, My trunk, with 'armored bark arrayed, Absorbed cloud's mist and sun's wartn ray; My roots, 'neath thickest fern's cool shade, From Earth's moist store drank deep eacl-r day.
'lh e centuries came, tt-, "
IJ.ltttrr rl. s w en t, Harsh despots ruled and brave men fought,
Kingdoms were born and kingdoms spent, Through all t Knowledge and truth great sages sought. rroush the rack of human str,ife, str,ife. The storm-king's blast or lighting's 'Mid evil, good; throughout my life, Serene I stood, whatever came.
flame,
'.lwo thousand years-now o'er my crest Etheric songs "Marconi" singsBeneath "Bell" talks with busy zest, "Morse" flashes on electric wings"Wrights" planes rush by; with great turmoil T'he lambent air is tossed and riven, The "Baldwin" horse invades my soil, By daring men and vapor driven. V
Ere long the knights of axe and saw Will surely end my lengthe.ned sway, And I, who thrived by nature's law, Must yield to puny man's rough w,ay. E'en then I shall not die-but ch'ange, To things of beauty that shal'l grace The home, the mart, in widest range In age-long tenure, worth and place.
Exult I then that nature's plan, So comprehensive, sound and true, Did form me thus to succor man, With needful special end in view: That so whene'er in woods or mill, My ,bulk, transformed by brawn and brain. Will unborn generations thril'l So long as art and skill remain, Scotia, Cal.
James M. LeaverElsewhere in this issue, over the signature of A. J. ("Gus") Russell, Santa Fe Lum'ber Company, San Francisco, California, will be found a very unique ann.ouncement.
That it is an interesting one to the retail lumber dealers of California, there can be no doubt.
Boiled down short and hard, Mr. Russell offers & cash prize of $75 to the retail lumber dealer who finds and authenticates THE OLDEST SAWN WOODEN SHINGI-E IN USE O,N A ROOF IN CALIFORNIA.
He offers a cash prize of $25 for the SECOND OLDEST WOODEN SHINGLE IN USE ON A ROOF IN CALIFORNIA.
The contest is open to RETAIL LUMBER DEALERS ONLY.
It 'makes no difference what wood the shingle is made of, but it must be a SAWN SHINGLE.
The contest is announced in this issue. Three well knorvn rnen in the lumber industry of California will be named as judges ,in the contest. These three judges are NOT announced in this issue, but will be announced in the April 15th issue of The California Lumber Merchant.
In the meantime the interested dealers can get busy with their investigations. O'f course, any dealer can go about finding the oldest shingle in his locality in any way he chooses, but Mr. Russell's plan goes 'farther than just the offering of tlre prize, ancl the payment of it to the chosen winner.
HE figures that the dealers can turn this to their own account, by in their turn advertising to their local trade, offering a small prize prob'a.bly, to whoever will prove to have the oldest shingle in THAT I'ocality. In this rvay the dealer could have the oldest local shingles brought to HIM, develop an interest in his own business, and perhaps win the cash offered by Mr. Russell.
Of course, there are no strings tied to this oldest shingle offer. No dealei needs to make it a local contest unless he desires. He can find the oldest local shingle to try for the prize any way he desires. The publicity stunt is simply suggested by NIr. Russell as a method for mak.ing this ,a groundwork for exciting the interest of the local trade, and The California Lumber Merchant heartily indorses it. In fact, there will be found herewith, a piece of advertising copy which we suggest the local dealer anywhere who is interested in stirring up some local interest, m,ay use for this purpose.
Here are the conditions surrounding the oldest shingle contest, as set forth by Mr. Russell:
l. All entries must be submitted by a retail lu.mber company located in California: all shingles submitted to remain the property ofthe Santa Fe Lum'ber Company.
2. No two shingles removed frorn the same roof m,ay be entered for competition. (This rule to prevent two shingles from the same roof c,arrying off both prizes).
3. Shingles must be sawn, at least 4 inches wide, and have two parallel edges:,they may be of Redwood or Red Cedar.
4. They shall be accompanied by a hrief statement giving location, description, and ownership of building from which removed, together with such other authentic information as can be supplied to prove years of service. If judges so elect, alidavit covering such facts to be supplied later.
The naures of the Committee to judge this contest will be announced in the California Lumber Merchant of April lsth,1923.
6. Length of continuous service and present state of preservation together with definite data concerning same, will ,be deciding fact'ors.
7. Statements concerning exhibits Should be enclosed with same and be in Committees hands not later than _June first, 1923, on which date contest closes.
The California I.umber Merchant considers this a very interesting contest, indeed, and will exploit it and its developments to the fullest extent. Pictures and d,ata on the oldest shingles will be pttblished in this journal at the close of the contest.
(Suggcrted Copy for Dealcrr)
Ar merchantr of wooden rhingler we are curiour to know what are ttre oldelt wooden rhinller in point of cet\rice and condition, actually in ure on a roof in thb diltrict.
We will therefore pay a carh prize of ten dollarr for the oldeet rhingle in thb dirtric, the age and use of tte rhingle to be authenticated by each contributor.
For further particulan, call or phone. (NAME
Addrer Here
Curiosity in wbmcn is excugable-in o-thtrs often expensivstherefoi. wc ggreg.qow'to piy for our" I
WHERE IN CALIFORNI^A IS T}TE OLDEST WOODEN SHIN. GLE ON l nOOr, NOW nr lCrVe SERVICE ^A,ND CONTINUOUSLY SO FOR THE GREATEST NUMBER OF YEARS?
Our curiosity ir so Etrong that we will pay
$75.00 for 0ldest $hingle
$25.00 for Jlext 0ldest $hingle
-rubject to the rulel printed herewith, the opinion of the Judger to be final
NO EXHIBITS WILL BE CONSIDERED EXCEPT FROM CALIFORNIA RETAILERS
Thc purporc of thir contest ir to givc California rctril lumbcr rncrchartr thc opportunity to advcrtirc thc long lifc of Rcdwood snd Red Cedrr roofr.-.It muri bc notcd that Redwood bcing r nativc wood, thc oldcrt rhingle in thc Statc ir undoubtcdly Rcdwood; rbo that maay of thc mort protpcrou3 rectionr in Californie wcre rcttlcd in comperativc rcccnt timer; thcreforc great locel intcrcrt, in cach dirt' rict, would bc added if dcalcrr rupplcmcnt thir ofrcr in thcir edvcrtiring' with a prizc of eay $l0,lXl for thc oldcrt rhingle in their immcd' iatc vicinity.
REMEMBER THTS OFFER IS TO RETAIL YARDS, THEREFORE USE YOUR NAME, NOT OURS, IN YOUR ADS AND OFFERS.
1. All entries must be submitted by a retail lumber company located in California; all shincles submitted to remain the propcrtv of ihe Santa Fe Lumber Company.
2. No two shingles removed from the same roof may be entered for competition.
3. Shingles must bi sawn, at least 4 inches wide and have two parallel edges: they may be Redwood or Red Cedar.
4. They shall be accompanied by a brief state\nent giving location, description bnd ownership of building from which removed tosether with such other authentic information 5s can be supplied to prove years of service' If judges so elect affidavit covering such facts to be later supplied.
5. The names of the Committee to judge this contest will be announced in the California Lumber Merchant of APril 15, 1n3.
5. Length of continuous service and prese.nt state oT preservation together with definite data conctrning same will be the deciding factors.
7. Statements concerning exhibits should be enclosed with same and be in Committee's hands not later than June lst, 1923 on which date contest closts.
Pave the way to better and more beautiful roofs.
The dealer who handles these shingles sells service and satisfaction and thereby performs the highest function of merchandising. Brush staining covers less than one-third of the shingle; often with inferior stain, and perhaps thinned for the sake of cheapness and quantity with kerosene, which is not a good color vehicle; it does not touch the underlap of the shingle, or the portion next to the sheathing. It covers the exposed portion only.
<-tt1-
Our | 00% maehine stained shingles system covers and protects all rhe shingle with an absolute creosote stain composed of specially refined high distilled creosote pure boiled linseed oil, and choicest pigment ground to talcum powder fineness, all scientifically compounded.
This stain keeps out practically all moisture, prevents curling, cupping and checking. The shingles are beautified and protected for years and years. €-
The State Nursery, situated on the liSlw-ay Uetween Sacramento and Davis, "was established in re.oonr. to the insistent public demand for trees along ifie stat. highway." According tp the Ninth Biennial Reoort of ttie Stite Board of Forestry, 7600 trees rt'ere pioiagated and distri,buted during the months ol1922, lttd U8""u.. of the increased number of trees available for distribution a much greater work can be done this vear. In despite of the wonderful tasks performed 6y the State Nursery, the "Budget" makes no PI9,rision for its continuance and maintainence, for this reason an important branch of the State's Fore-stry service is thriatened with destruction. Those of us who believe in the future of our state and desire her continuous growth in prosperity, desirability and beauty, will froi'n upon t-his backward step that is being f6iced upon her, ancl will ask the powers that be t'o save thi State Nursery by giving it adequate financial support. The Staie Nuisery is a necessary- and indispensible asset to the people of California-Let's save it.
Still sits the NurserY bY the roadThe days are hot and bright, The streams are dry, the grouncl is baked, There's not a tree in sight'
.A tourist from a wiser state
Remarked, "my word, horv funnY !"
'fhe native saicl, "r-e can't plant trees
When we hain't got no moneY."
The saddened tourist dashed along
Beneath the sizzling sun, a
Along the highwaYs bare of trees
Right cussingly he sPun.
In-sacramenlo town he staYed
For hert was greatful shade, Ancl to a Saciamento man, at length.
A wailing plaint he macle.
"Where'Jyour State Nursery?"-he crietl'
"And youi tree Planting squad?"
The Sacramentan bowed his head, His tears bedewed the sod'
"Ye gods !" he wept, "the Nursery
Went glim'erin' long ago;
That Budget knocked it out, -vou see.
With one terrific blow.
We can't raise trees, nor plant 'em out
Along our highw'ays sunny-.
We iust sit down and shrivel uP
When Nellie says,'no moneY."'
You'll say that was an awful dreanr-
It was; but I'll say, "please
Good lumbernlen, do all you oan
To save our baby trees."
R. R. Pattison, of the California and Oregon Lumber Co" who has represen'ted the company in the San Francisco -tsay birtri.t, his been transferred to the south and will act as th. .orno"nv's representative in S'outhern California with Itt -n"gJJ. at ^his headqua-rtel-s. .Mr' P:rttison is well tno*t, intong the Southern Califotttiu trade as he worked that territory a few Years ago.
We furnish Workmen's Conrpensation Insurance to ber and woodworking manufacturers' Ours is a rocal association of mill men, doing business at only.
lumrecipcost
The leading mill operators of Texas and Louisiana created this organization. It affords full protection under the California laws. Concerning our standing and reliability ASK THE CALIFORNIA LUMBER MERCHANT
lnquiries Cordially Solicited
Snark Henry Faull of the San Francisco Bav Distribt announces that a smoker rvill be held on Saturlay night, April 28, in the rooms of the San Francisco Commer"ciai Club. 4 'tjg time is anticipa,ted and a large attendance is expected; during ,the d.inner an excellent entertainment will be providtd for by well known entertainers. After the dinner, their will be an _excellent boxing and wrestling program furnish:9 by athletes of the O{ympic Club,* University of California, and other well known-clubs.
^ Frank Trower, of the Trower Lumber Co., has returnecl from a two-lveeks' trip visiting his mill connections at Coos Bay,_Asto_ria, and Poitland. He st,ates that the Knappton Lumber Co., which mill he represents in Californii, "r. making some Inecessary improv-ements at their plant (alucl are now building an addi'tion to their 'hotel .tb prolrid. quarters for their night crew. Mr. Trower also got his first glimpse of Astoria since the fire and says that-the rebuilding o-f the town has been held up owing .to the controversy th_ey are having 'there on the ltreet lrading ques- tion. On his arrival at Marihfield. he found that-Henrv A. Busterud, office manager of the Bay Park Lum'ber Col, had just been operated on for appendici,tis. As he had wired Mr. Busterud only the day before advising him of his co,ming to Marshfield, he said the news of his siudden operation reminded him of Jack Dionne's favorite nigqer 1tory, where the bank busted right in the niggers f-a-ce. On his return to Marshfield, he found Mr. Bustiiud much improved and able ,t,o discuss business; the Trower Lumber Co., are the California representatives of the Bay park mill. I{r. Trower reports that business among the ,mills is very brisk, but as soon as road wor.k and other countv and city improvements are started, there will no d,oub.t be a labor shortage in the lum,ber sections.
A. A. Di,mmick, manager of the California & Oreson Lumber Co., has returned to San Francisco from a business trip_ to Portlan_d. He stopped off at the company's plant at Brookings, Oregon on his way north. He rep-orts- that the market continues very active in the Nortliwest and that the mills are all working to full capacity.
J. H. Austin, Jr., o,f Pittsburg, Pa., Vice President of The Germain Company, was a recent visitor in San Francisco. and T os Angeles, accompanied by Mrs. Austin. Mr. Austin made the whole Pacific Coast line, stopping at the big lumtber centers from Vancouver to L. A. and incidental- ly opened a western buying office in Portland. This is their second office on the Coast, since they already have one in operation in San Francisco.
The Germain Company ,is one of the ,biggest wholesale lumber concerns in the eas,t, and is now fiandling large quantities of western lumber and timbers, and expecting to increase this department of their business very iapidll
_ The -Fred Golding T,umber Company, having outgrown their old quarters in the Pacific Electric Building, in Los Atngeles, have moved to much larger and betler fitted rooms in the Central Bldg., rooms 608-609.
Fred is one of the pioneers of Los Angeles, was treasurer and sales manager for the Patten Davis T_umber Company for _ove,r twenty years, before forming hrs own co,mpany.
Mr. Golding has associated with him at the present iim6: Mr. Geo. W. Golding in charge of the shook- department. Mr. A. C. Penberthy, who looks after the fir and cedar business. Mr. Penberthy was formerly with the Benson I umber Company at San Diego. Mr. F. J. Long, manager of the w,hite and sugar pine department came tb Los Angeles recently, was formerly with the Red River Lumber Co'mpany. Mr. I. L. Blinn, son of Mr. L. W. Blinn, is the traveling representative, for the Fred Golding Company. With such a force as this Fred should be able to improve his golf game a little, and maybe get d,own to around a hundred.
Harry D. Gibson, of Akron, Ohio, was a visitor at the San Francisco headquarters of the California Retail Lumbermen's headquarters last week. Mr. Gibson was on his way to Los Angeles to look over the yard of the Southern Lumber Company, which is operated by Stitzer & Higman, wifh the v,iew of buying an interest in ,the same ancl l'ocating in California.
Two issues ago The California Lumber Merchant published a somewhat facetious story, with illustrations, about "Golfers As Is Golfers," including in the list of pictures one of J. A. Farnsworth, of Los Angeles, head of The California Door Company. The picture showed him with his chest stuck out pridefully, and we ofiered' the opinion that he must have just sunk a drive, to'make him so puffed up
That issue reached the hands of Mrs. J. A. Farnsworth' She was then in a Maternity Hospital, and had recently welcomed the arrival of a lovely daughter-her third' She read that issue of The California Lumber Merchant, and then wrote us the following wonderful little letter from the hospital, which we are privileged to publish:
"Mr. Dionne: Your California Lum'ber Merchant was brot to me that I might see "Golfers as hope to be Golfers." Your impression as to J. A. Farnsworth is all wrong' That look was occasioned by expectations of a husky assistant manager. However, the assistant manager's little sister came applying for a job as confidential secretary. Mr' F. turned her down. Said the agency made an error in send,ing her, etc. The "etc." was to the effect that more than three red headed stenographers in one offibe was too many. However, this new one completes a "blessed trinity" of lovely daughters.
'After having exhausted a National Geographic, Satur-
day Post, and an ,\merican Magazine, I turned again to The California Lumber Merchant. To my surprise I found it far more interesting than the aforementioned periodlcals. Of special interest was "Lumber Talked'" If she did, themls my sentiments. Mr. F. says (whisper it) "Brick" for our big new home. "Wood," says I. T'he Lumber Ilerchant sold fhe idea-any one can sell the lumber' And then "The Nigger and The Anvils." How in the dickens did he grab that rope? The middle stanza of "Hell" I pointed -out to Friend Husband. He says "It slio is H-l'" (Editor's Note. Read that poem' page 26, March lst issue. and see what this means.)
"Just a lot of other good things, too' Glad to note tw{) Kansans in the'mong. Claim that as my native state' Fin"iiy, f hope to indui Mr. F. to offer a prize for the best ,.ri"y on the use of doors and windows' to be written by an Arlington Heights "grader." We chance to have our eleven year old Marthalice in that grade' Wonder if the chosen one might be published in your periodical? - -
'thanking y6u for a very pleasureable two hours, I am, Sincerely, Dixie Williams Farnsworth (Mrs' J' A' Farnsworth).
Over six months ago-there occurred at Sugar pine one of the- most disastroui fires which ever took'pi"." i" n4u_ tle-ra County, t.he-. sawmill plant of the Maderi Srg", ei* Lo. and almost the whole of the town of Sugar p-ine hav_ ing been entirely wiped out. From time to tiilre there haole stn-ce appeared in this paper short accounts of the progress being made in the work bf reconstruction, a.nd, it is niw a great pleaSure to us to be able to report ihat the task has been completed and that the manufacture of lum,ber h,as been resumed during the past month.
Some idea of the magnitude of this undertak,ing may b-e gained from fhe fact that it was necessary to strifr fiori, th.e east, and, upon arrival, truck over muddy roadi sixtv rnrtes lnto the mountains better than 4,000,000 pounds of machinery and supplies.
One of the unique features in connecti,on with the con_ str.uctlon program was the fact that it was necessary to build two sawnrills: the first, a single band used to' .;i out construction material, has a capacity of 10O,000 feet per day, and was rea.dy for operation in less than thirty days- aft-er. the fire; the second, a modern up_to_date tw'o band mill just completed, will produce 300,000 feet dailv. -
T,he construction of the small mill made it possible to provide.housing accommodations and boardinS dt"..; ior-" crew of 400 men. This crew was organirEa "Uouf ,i" weeks- after the fi,re, and, in ,four and "one_half montli; time, has built a conrplete sar,vmill plant, a good sired luni_
ber yard,.a large dormitory of 52 rooms, a modern dininsroom with seating capacity f.or 2ffi men, one "f tfr" nr"Et stores to be found anywheie in this section, a comrnodious amusement hall with stage, projection rootn, and dance floor, a fair sized office,-,and up*"ia. of fO awiiUG d;;r.
It is felt that both the Maiera Sugar pine Co.?s ";;;;- ization which, at times, had three or f"our f".tJ;";;'i,;;'h which -to-contend, and the various trucking concerns, which battled through.out the winter with sroughr "i *ud *iiii. l:",llC,tn,the heavy Joads oj machinery, are deserving of tne. h.lghest commendation for the energy, perseverance. and determ,ination which have made ,"pTh';a-;il;;i*. :gnstru:lign,rvork possible under the most trying .;;;i_ tlons whrch have prevailed.
THEY ALSO ADMIT THAT \,t/E ARE GOOD _ Ih" {ollowing is an excerpt from a letter from Mr. H. l. lluryryqr, _Vl P. California n"J*ooa- erro.;"tion, -io E. A...Goodrich, Los Angeles, Manager Union Lumber.
"I have your letter relative to-the attached ad. It see,ms that we have given them (the California Lumber M;;_ ctlant) a contract for one.year for a quarter page. We did this because we think it ii the best lumber paper we have ever hacl on the coast."
We ran an article recently on the eubject of giving the retail yard manqger for a line yard concern something to put him on his mettle, by permitting him to share in the prosperity he might help create'
It has been raid of Napoleon that the chief secret of his success was that he ttgave every private to understand that he carried a Marshall's Baton in his krapsack"' And this has been proven a successful way of looking at things in the lumber busine$ abo'
Since the publication of that article, we have had a nurnber of inquiries asking iust how line yard firms who have tried g,vi"g their managerc a premium for creating buriness have gone about it' So we asked a very live retail concern iurt how they did it, and the head of the concern has given ur the following information' his name and firm not to be given for obviour rearona' Suffice it to ray that this concern has a string of retail yards and ir noted for itr progreeciveness, and also for its continued rlrsserE in business, ro that its experiences are founded on "occesfut operationr. The managerts statemente b as followr:
"We originally had our managerE on a ralary and
flat commirsion of 12 per cent. This is an unusually large commissionbutwemadethesalarymoreofadrawins account, and smaller than we would ordinarily pay a manager. Our experience with this plan was unsatisfactory for the reaaon that the manag:erst regardlers of how ho'nest and sincere they inight be, were too enthusiastic trying to make sales, leaving us to hold the bag on bad accounts that accumulated.
"We decided that there should be some premium on cash business and in order to mahe it arr incentive to our *g"r" to get all the money possible on their salee' we instituld a policy of paving them 1 per cent of dl carh oi." *a". - In addition we gave them 2 per cent of the ,r"t profit" of the business. This in addition to their salarv' "We have found thfu a better system in many wayr than the former, but experience has taught us that thil p"fi." is defective also, inasmuch as the manager only shared 2 per cent of bad accormts that had to be charged "ii Jif. -e stood 9E per cent of such accounts' We tahe ii. p*id"" that inasmuch as the manager makes the notes and accormts' that where their iudgment is bad and we lose some of l'here accountr, the manag;er should rhare more fultv in there lorser, and be made more rerponsible for them.
(Continued on Page 33.)
We havc ready for prompt lhipncnt fron our Bay Point, Cal., plrnb a conridcreblc quentity of
No. 1 and 2 Clear Cedar, either rough' or suffaced
When a customer who is thinking of reroofing asks you this question, what ans\Mer have you got for him ?
You could say: "l don't know," or, "lt all depends," which signifies that you really don't know, or you could come to the scratch by asking if he means a"Weaoer" Rirof.
Let him agree *ith you that the life of roofing depends entirely on the nature of the raw material used, and the method of manufacture. Then, tell him that you know for a fact that
is made of the highest grade of genuine rag feltthat the ]'Weaoer" processing has been worked out by ceaseless experimentation over a period of twenty years.
To clinch the deal, explain the..Weaoer" guarantee.
Of course, you'll get the business.
(Continued from Page 32.)
"So we are changing our method, and will pay our managers one-half of one per cent on tteir cash sales, and 8 per cent of the net profits.
"We believe ttat thil will make the mamagers.work hard for cash business, for good profits, and for safe sales.
"We have considered a sliding scale of commissions increasing and percentages ar the profits increase, but it aeemed to us b€st to put a premium on caeh sales and on safe profits.tt
A recent report of the Forest Service, based on research done in cooperation with the West Coast Lumbermen's Association at the plant of the Wheeler-Osgood Company in Tacoma, indicates that it is entirely practical to kilnclry No. I common Douglas fir boards and dimension. Heretofore the kiln-drying of these grades has been held impractical because of the damage done t,o the lumber by the methods used. The present practice of lumber manufacturers is to air-dry Douglas fir common, or to ship it ,green.
The kiln-drying of Douglas fir common promises to become one of the most effective measures for conserving this material, by reducing the l.osses now occurring with air drying and rnachining. The saving to be gained in lower freight rates through shipping dry lumber instead of partially wet lumber will not onlv greatly benefit the lumber manufacturer, but eventtrally the .consu,ming public, and moreover will permit a wider distribution of this fine structural 'material, the report states.
.'fle bll-n-drying of Douglas fir common is a problem which differs in several reipects from most kiln-drvine problems. .In order that the knots shall not drop "rit "? the wood, the maxirr-rum temperature must be l.imited more or less by the melting point bf the resin around the knots, and the humidity kept high enough so as not to allow ex_ cessive differential shrinkage between the knots and the body wood. The difficulty of keeping the knots in place is lessened to some extent by the fict-that it is usuallv not necessary to dry common lumber to a moisture content lower tha.n 15 per cent. A new complication is added, however, ,in,asmuch as it is very difficult io bring heartwood and sapr,r'ood' to a uniform - moisture contJnt as hieh as,_1.5 per cent by any ordinary kiln-drying meth.od.
.
'Ihese unu3ual requirements-demand iha-t a kiln for dry_ ing Douglas fir common shall have a very rapid and urii_ form circulation, readily reversible in direition, and an ac_ curate control of temperature and humiditv. The onlv lype.of kiln which at present can be safely rec,ommendei for this class of work is an internal-fan kili similar to the semi-commercial unit in operation at the Forest products Laboratory, Madison, Wisconsin, or to the kiln used bv the laboratory at Tacoma, Washington, in develooine' the schedules for the drying of No. I Douglas fir commo"n.
Don't waste your time yondering why a black 4en lays a white egg; get the egg!
IA new organization that is now taking an active-part in the lumbe"r affairs of the Bay District, is the San Francisco Hardwood Club, which was formed on J'4nuary 1' The club has a one hundred per cent membership-among the hardwood dealers of the San Francisco Bay District and meetings are held every other Wednesd3Yet !!-". Iooms. of the San"Francisco Commercial Club. C. H' White, of White Brothers, is president; F. Richards,-of the--Richards Hardwood Co. is vice-president; and Owen Gibson, treasurer. One of the first -accomplishments 'of the club was to have the State Harbor Commission reduce the state storage toll of 60c per M feet to {Q per M feet' The club is ali6 active in k-eeping the public, retail lu'mber yards, and planing m,ills, adviset by r-eporti "jt" the market conaiti"irt of f,ardwoocl lumber. Mr. C. H. White, the president, states that the primary purpose of the club is to increase the use of hardwoods in the building trade and to attain this end they are now contemplating cooperative advertising. He says that the 'building public are using more hard"wood than-ever, and in home construction where onlv five or six rooms are involved, that the additional cost to irse hardwood floors and finish is very small' The followine hardrvood dealers comprise the present membership of the"club: Cadwallader-Gibson Lumber Co'; Davis Har{*o"a C".; Dieckmann Hardwood Co. ; Forsyth--& 9o' ; J' E. Higg..tt Lum er Co.; E. A. Howard & Co.; Kirchmann fl"iaiEoa Co. ; Edward'F. Nieharis & Co' ; Richards Hard**a Co.; Strable Hardwood Co. of Oakland; White Bros'; and H. B. Maris.
Garry Bennett, o'f the Benne'tt-Fla'mlin Lu'mber Co' of San Fiancisco, spent a few days recently- in Los Angeles attendins to business matters' While in the sou'fh, he also soent a iew days with his folks, Mr' and Mrs' A' R' Bentr"tt. *ho reside at Long Beach'
Mr. L. P. Buckley, special representative in Los Angeles for the National Buildeis Bureau, left last rveek for a several days' trip through the northern part of the state.
Mr. Buckley wishes us to announce that they have made arrangements with the Bungalow-Craft Company to handle the service of the National Builders Bureau in this district.
This will be in the hands of Mr. Rex D. Weston, manager of the Bungalow-Craft Co. Their address is 571 I. W. Hellman Bldg., Los Angeles.
The Mitchell-Virden Lumber Ccimpany's mill at Duncan's Mills was completely destroyed by fire on the night of March 14th.
Mr. Chas. W. Daughs, manager, announces that the conrpany will re-build immediately, and that while the new mill is being constructed they will continue their logging operations.
Stocks must be low. The following wire was received
The Santa Fe Lu,mber Company have moved their of- by a dealer in Los Angeles, recently. fices in Los Anseles from the^central Buildi'ng to roorns "wire,me an order for carload of odds and ends of lum- ?9t
.292,, A.-G. Bartlett Buitding. lfor-.riy it.-V"" Nuys Building.) Phones-Mainl15f ^iaOSZZS. ber. Will include T. & G.'ten inch, four lap rustic. Fur-
This is the outfi,t that Gus Russell runs, its revenue be- ring strips. Red cedar boards, battens and foundation lumi^ng producea L' ii,.;. "",/-oiigin;l "* "nr". n*aring or $:6."1,',fifnT"':fllfJ
fir, redwood and Sagina* Brund red cedar shingles. thousand. Answer our expense.,, And they say that there is nothing new under the sun.
The Hart-Wood I,umber Company has purchased the steamer "Florence Olson" from the Oliver i. Olson Com- ALBION LUMBER COMPANYS SAN PEDRO YARD pany, will re-fit and re-name her the "Wiliipa.,' and will
'OR "ART-WOOD
ABOUT READY have her in the coast wise service. This mai<es a fleet of The Albion Lumber Companys new distnibuting yard at seven stearners for the Hart-Wood Company, all of the the Outer Harbor is now "loit reaay, they haie'n""riy same type and practically the same capaCity. three million feet in piles ""a "i" tiiigi"g'in more stoct
Ted Lawrence, the genial Los Angeles ,manager informs on two of their steimers the "PremtGs"- and ttt" ;Unu.s that their company is booking riil orders fir the first dauy." time, and that they are taking care of a large cargo volume. ,/
c. oF c. ArroR*r" ro ****Nr
^ Mr' E' W' Hollilgsworth, attorney Jor the Chamber of new_improvements to tLeir plant; adding new machinery Com'merce Traffic Department, of Oaklan'd, has left for b theii sash ancl door faciory, '"nd"r"" also instaliing Washington to represent the Oakland lumbermen_before the plumbing, ttlta*ui.,'and paint [.pa.tl.rrtr. In the future ,: Interstate Commerce Commission in a case involving lum- ihey rviif be equipped to'furnish every thing foi " .t,"- ber rates at oakland. pleie ho,me tuiriaiig
How far is a manufacturing concern legally correct in refusing to sell a customer who does not comply with its requirements with regard to'marketing methods, price cutting, etc. ?
This is a qu,estion that has bobbed up very frequently in the lumber industry in the past few years' and will probably become more and more of a problem as time passes' Therefore efforts to correctly answer this question are of interest to both fhe lu,mber manufacturer and his customer'
In the c4se against Colgate & Company, for example, the Supreme Court of the United States declared th'at a trader could refuse to sell his goods to th'ose who did not live up to certain conditions announced in advance, among which was included adherence to price schedules, but this right could be exercised "only in the absence of any purpose" to create or maintain a m'onopoly.
Then came fhe Beechnut case, in which the same court sustained the Federal Trade Commission in ordering the Beechnut Company to refrain from maintaining lists oi dealers who did not observe price restrictions, and, generally speaking, from carrying 'out any system by which refusal to sell c'ould be carried out on a large scale' It looks from the road as though the Supreme Court, in these two rather similar cases, had told the manufacturer that he could "hang his clothes on a hickory limb but not go l1ear the water."
Last year the Federal Trade Commission filed a compla,int against the Cream of Wheat Company for refusing to sell certain customers. The Cream of Wheat Company has recently filed its amended answer, and in that answer asks the Federal Trade Commission to pass authoritively and lay down a rule of procedure in such 'cases' and to secure the proper information, asks a series of specific questions.
This company states, for example, that it now pursues the policy of requesting all those wholesalers who buy direct from it to make resales at not less than cehtain min'imum prices ; that it requests them not to divide with other ourchisers, and refuses to split cars or make drop shipments : that in some instances it refuses to accept future
orders from those who do not ollserve the conditions; that it sometimes acts upon information furnished by third parties but does not systemat'ically seek such infor'mation; that it states the true reason for such refusals; and that it sometimes states the conditions in advance under which it will refuse to sell. It further states that prior to Feltrruary 1, 1922, but not since then, it sometimes requested that its cLlstomers should not sell to other previous customers who d,id not comply with the conditions, and wrote letters to outside part,ies seeking information concerning the habits of customers with regard to resale prices'
And, summing up, it asks TlTe Federal Trade Commission to pass on its practices both now, and previous to February 1,1922.
The rep,ort of The Federal Trade Com'mission in this matter. and its answers to the questions propounded will be awaited by all business mer-r with 'interest' And it is proper that the lumbermen keep in tou'ch with the situation, because more and more as time goes on,'these questions are going to arise.
In the old days it'was held that a n-ran who owned goods could sell them or not, as he saw fit, but the law has dissipated that idea and demonstrated that the right of the buyer is as direct and enforceable as that of the seller'
(Editor's Remarks: Here is the best article on creating business for sash, door, and millwork houses, fhat has ever come to our editorial desk. It was written by one of the thinkingest young mill men in the whole country, Mr. A1bert Steves, Jr., General Manager of The Steves Sash & Door Company, of San Antonio, Texas, and was delivered to a meeting of The Southern Sash, Door & Millwork Association at Hot Springs, Ark., convention.)
It is a great pleasure to appear before the Southern Association at any time. To appear before them, however, to cliscuss what I consider an ill of t'he business, takes lrerve. Of course, I want to say at the outset that I do not feel that I am trying to tell you how to run your business. I am only explaining my own meager opinion on a subject that I have thought of a great deal, h,owever. I saw the following the other day, and thought it good enongh to quote:
"We are paid wages for muscle ; salary for time, but the big profit comes from THINKING. It will pay us well, standing' as we are ,on the br.ink of a new year, to do some thinking about our thinking. Take the thinking we did last year. How many constructive IDEAS did we contribute toward the grorvth of the business? Did we think stright, or did we allow our thinking to carry us off the main highway and up a blind alle.v ? Did lve c.oncentrate on problems related to our daily work, or did we just think at random mostly, about matters that concerned ns not at all ?"
I.et me tell you first what I consider wrong with the various parts of our industry, and then let me tell you what I consider a rernedy. X{y candid opinion is that the greatest trouble that you and I and every one of us is en'countering in our daily tasks is attributed to the fact that we, as an industry, have never ADVERTISED. Of course, you and I and et,ery one of us, have run little cards in our local papers but that was n,ot advertising, that was nor publicity; that .ivas merely beating Uncle Sam ,out of a little additional inceme tax you would have had to spend had you not rulr such ads. That's all that amounted io.
We come to these meetings and Charlie Harman tells us this and that and something else that we should do, and rve clap our hands and say: "Charlie, you're right." And then we have a'nteeting of the Spiders, and arfter that everything is forgotten again, and we go home and say: "Old NIan Abeles is a fine old fellow, and so is McBroom." "Isn't Hot Springs and its environments beautiful?" "Atlanta is certainly a busy metropolis." Th,ose are the kind of things we say and think. Do we ever sit down and write letters to the mills from whom we buy lumber, telling them we want them to improve their grades. because Charlie Harman pointed out at the meeting that their grades were not what they should be, or do we write such a letter to any one of the other assoc.iations we belong to? No we DON'T.
Do we go up ancl down the street and let the people know that the ,millwork business is doing more to build better homes and more of them than the big store on the corner, who sells your wife a pair of shoes, a dress, and a hat that she doesn't need, or the furniture store that puts a rug in your 'home that isn't necessary? No, we don't do that.
You may go to a friend's home for a party, and the friend, of course,takes yon to the kit,chen FIRST (because
that's what we all do these days). There you see that the place has no back porch, or no glazed-in porch, no breakfast nook that could be fixed up. Do you suggest to your friend that he makes these improvements? No. of course you don't, and neither do I. Vou went there for a party, and not for business. You wouldn't dare even mention it to h'im the next day. That is what we consider ethics.
But we never think that in a thousand other ways we could tell this self-same friend these self-same thingi, SUggesting that he add a sleeping porch, a serving porch, a breakfast nook, or a family cupboard to make the old home more liveable. Or, better still, make him want a NEW HOME. Your tailor always talks new clothes-why should we shut up about something new? But you don't do these things. And why don't you do them ?
Each and every one of you fellows have made money IN SPITE OF YOURSELVES. The questionnaire sent out from the office of this Association revealed the fact that mightl' few of you were willing to sell your plants. Of course you don't want to sell them. You are making some 'money, and so am f.
Just look how much money you could make if you got out of the little hole-in-the-wall you call your office, if you threw a little more light and ventilation into that dump you call your plant. If we did the things as a whole that Charlie Harman wants us to do and preaches for us to do, all of our self-interest would be so thoroughly aroused that
(Continued on Page 38)
(Continued from Page 37)
We would make better and more pleasant places for our m.en to work in, and would put ourown desks where the God-given sunshine would hit them.
Le[ us organize the mill-men from Flor'ida to California and from Maine to Washington into an advertising entity, and advertise, advertise, advertise. Let them all subscribe, preferably, of course, in proportion to their pay-roll. Then advertise nationally. See w'hat the National Walnut Manufacturers have done, and the Birch people, to say nothing of Southern Pine and Cypress. That is the kind of advertising I am talking about.
What made Grand Rapids? Furniture. And every time a kitchen cabinet comes out of Grand Rapids you are losing the profit on a sale of between thirty-five and one hundred dollars. Every time a bookcase comes from Grand Rapids, the story is the same.' All of which is simply because you haven't told the people that there is a mill right in their own home town which could give these things a darn sight better, and which they would mu'ch rather have; which would fit exactly the space they were intended for.
They have been doing us jttst like Kuppenheimer and Kirchbaum have been doing the local tailor. Now, go ahead and advertise, and tell the people all about yourself, and it will help. That is one of the remedies.
lfow to do fhis advertising? I am a mill man-not an advertising man. A comm'ittee of some of the men of this Association who have seen the light even before now, should be appointed, and confer with the most common sense agen-y possible. There are lots of so-called advertising experts who can spend your money like drunken sailors, but with lots of them it does not mean a thing, as w,itness the gigantic appropriations some building materials have made that were {ailures. Then think of Coco Cola, Spearmint Gu'm, and "Eventually, why not now?" or any one of the many other successfully advertised articles.
Another remedy is io advertise locally, that is, by advertising as individuals. As I said before, a good ,many of you advertise, but you don't do it intensively enough. You say i "C. T. Abeles & Company, Millwork." What does that mean to the average man? You know what it means, but does the average man know what you are talking about? A mill is likely to be a steel mill, a flour mill, a paper mill, a gin mill, or most any other kind of a mill, and it is up to you to let them know what kind of a mill you are talking about. Not thus do they advert,ise shoes, hats, flour, picture shows, or any of the other industries that the chosen people of God control. For the love of Pete, fellows, let's learn something from these folks, for they have done it all by advertising.
You can advertise individually in many ways. The thing we want to do is create and take advantage of the'love of H'O,ME, and help create communities of beautiful homes. It is a well known fact that there are more home owners in America than in any other country on the face of the globe today. This is the bulwark and rampart that has kept the' red-flaggers away from us. A home owner is never a revolutionist, and it is your duty, it is your heritage, to help keep these fires. of love of home continually burning, and you cannot do that by your present lethargy. You must pound, pound, pound always, and pounding means advertising, and advertising must, of necessity, ,mean common sense.
Advertise to the school children. Get 'in touch with the manual training teachers in your ,city. Invite the boys to your plant, let them roam over it at will, and just before
they leave, give them a bottle of "pop." Invite them to help themselves to your scrap pile so that they can make something for mother out of those scraps. Do you know that the fellows on the Pacific Coast are in a wild clamor right now for industrial schools? San Francisco already ha1 one. We are organizing one in San Antonio. All of us are going to have to put up indusffial schools for this industry, to keep the right sort of men in our mills. A few of you fellou's never thought of that, did you? You have got old Joe, Pete, and Bill who have been with you a long time; and you are wondering if Joe's, Pete's, and Bill's sons will be,interested in the millwork business. You know they won't. In the first place Joe, Pete, and Bill don't want their sons to be mill men-they want them to be gentlemen. Another condition that lack of advertising has brought the industry to.
My remedy ,for a great many of our past failures and present lethargy is to ad'irertise. Advertise nationally, and locally. Advertise to the women, because it is from them, in the last analysis, that you get your business as yotl know (or I hope you know). It is the women's love of home and their desire to beautify them that we must direct our advertising, with {ur suggestions for built-in features, etc. Fix up a display room where these features may be seen in their actuality, for the average woman does not know what she is looking at when she sees a plan.
Get up on your toes, and tell the world about this millwork industry, rvhat a respectable and honorable profession it is. ancl u'hat it r.nakes. and sells. and does.
THE SANTA BARBARA CONCAT WAS A SUCCESS PARSON SIMPKIN BACK IN LOS ANGELES
If anyb_ody failed to enjoy themselves at the two_dav party- at Santa Barbara, Maich lTth and t8ttr, they failei to infor,m us, so we will report it a 100 fer cent affaft.
^ $ghtl-six cdts,. Jcitteni h"a ,ladies',.girt"r.e-"i tt,. {llllgtoT, during the-day Saturday, these coming from va- rlo's pornts ot Northern and Southern california. The golftournament came off as per schedule, with twentv entries. Part of fhe bunch had gotten up "t a"yfighi-;;f had- practised all morning, with ihe ,"roit that "the- f"J., ?illti. gang, one Herman"Rosenberg walked "*"y Uit-o". ot the prlzes, the consolation. Herman turned in a snaoov. honest 148, and he is to be congratulated. St"*i* t" iiJ.j ry:t !y.o weeks ago, his first e"ighteen tof., *ur-*"ai^li tzu, tt"he keeps up this way he will hit 200 and can call nrmsert a teal player.
.Jr,E. f1o;d-Jones copped the first prize with a net score or /J, and te'd Lawrence ran aclose second with a Zg. The Santa Barbara boys ha(provid,ed these prizes and Hoo_Hoo rs surely indebted for the thought. A pair of ensraved candle sticks went to Lloyd-Jonis and iawren". a-rew-a silver .platter. -Roy Stanton walked away with third, hi; score but a little highet' than the others,'and Iack ff6aee took Jourth. Roy ind Jack were a titit. of" i;;*. R;; complained that Gus Hoover kept talking and, threw hirir off. Jack Dionnes special prize fbr the fir-st .99'; l;;;"J-i; T"?,*on b;r A1 Penberttiy, and Art was a surprised in_ drvtdual. Just starting in- the g'ame, he is now i fan, and with a fine back sp,in mashie as- a start intends buyins the balance of a set of clubs and get good. Rosenbeigs "prize yap al appropriate one, a loot of instructions ,,?toi" io IJrrve." We could w5ite_a book on this golf play, but won't. clint -Laughlin provided the fun on trie courie. If clint ever does connect r,vith a ball with that wild swinE of his some rancher in New Mexico will think ,it is hailing grrll balls.
The dinner and concat followed this, Snark Curtis Wil_ lia,ms presided, with Parson Simkins assisting.--F;il;;; / kittens were initiated, and there were four rei-nstat"me"ir. Scott loyd and-the rest of the Santa Barbara--"-1"r. "r. to be thanked for their hospitality, they worked hard to make this afrair a success, and it sure wai.
. Vicegerant Snark Curtis W,illiams failed to show up on this date, and was fined one dollar rfor not U.inj e*lusJd.-' Jack. Rea was the Chairman, and Jack did prettv well for such short notice. A. L. porter of Spokan. *"i. " ""* itterestjng talk, mostly about the plans of ttir "".o.i"iiori. H. G. Larrick was a ,visitor from- Santa Ana, he i.;i;.I all Los Angeles Hoo-Hoo to attend the Oranse C;;i; Concat to be held in Anaheim on April Zfstl- F;;;;; - Simpkin info:'ms us that this makes 26 Concats th"t h;;; been plann._d _f"I April, and more to :q6rns. fne qarso" was applauded for his instructive description of ttri, Jl_ coveries that are being,made il-Egypt, and told ttre loys of fhe connection these bore to Hooliioo.
T.he Los Angeles District Lumber Mens Club is meeting again on Thursdays with Hoo-Hoo. Having thei; t;;i_ ness meeting after the luncheon.
^ Parson Simpkin,, National Chaplain of Hoo_Hoo and Grand Old Man arr,ived i" Lo, fig.ies last week. The Pars'on has traveled _many thousanai-oi,mites in-lh. i;;; few months, has made hundreds oi-speeches i" tn. i"l.i- 'ests of H'oo-Hoo and- now intends tit irrg a well earned rest with his family in Santa Monica. Fe attend;e ;h; concatenatlon at Santa Barbara on March lZth, and, also l11.,,gjy"" the boys two -very interesting lectures on lhe rradlrt'ons and hlstory of Egypt, the f-oundation of the Hoo-Hoo order.
FRESNO CONCAT A LARGE SUCCESS
EiSht- rveaklings had their eyes opened and were led into the _land of Hoo--Hoo at the ion."'t"n"tion held at Fresno on March tenth.
. Vicegerant Snark A. W. Bernhauer reports a record breakinE attendance. and states trrai *ltrr-;t" t.rrgirl"il of the type who have just j;i";;. Ii;;_H;" .wrr conrrnue to make records each vear.
;pgnreme Senior Hoo-Hoo C. D. LeMaster attended this affair and helped to put it over.
The Duffield Lumber Co. of Palo Alto are having plans mJe-fo, extensive improvements to their already pretenti;" pl;"t. When th"r" ttt* additions are completed' iir." .,iiff reflect one o{ the mo'st modern finishing mater'ial ;l;i.r'i; -c"iir..tti" and will include display rooms where customers may inspect and secure competent lnlormatlon """l".iyiftG'that enters into home building; also lumber' *itt-*oit , pJint, and hardwood departments' These prorr.rtiu. mlrchants are prepared io care for all depart?;;;; "f fto-. building,^ from furnishing the ntaterial to building the'comPlerlj.*.1_
"Shull Service" is the slogan that h-as been adopted.by W. d. ""2 n. W. Shull proprietors of the Shull Lumber a;;;;;t;lerating yards now in Iowa, Minnesota' Nebraska and California. "-fh"ir ;.* yard at Beverly Hills is fast nearing tom,pl:; tion, ancl at this yard they will carry a complete stocK oI sash and doors, builders harware' paints, etc'
Aneventofirrterestinthehardwoodflooringbusiness i, itt. fact that The Superior Oak Flooring Company, o{ llelena, Arkansas, are ripidly constr-ttcting a new. unit^to in.ir ftl.a*ood flooring plani at Helena, that will !" !lished and in operatiori ilout May first, that will double the production of the Plant'
This firm has made such a reputation for itself for .hip;i;g a superior quality of oak flooring that they ha-ve feep iatirty swamped with orders for the past several l'"ntft., Jtrd the enlargement of their plant is a d'irect result of keen necessitY.
The Buckner-F"rench Lumber Co', is a new wholesale nr- i" Portland, Oregon, composed of C' W' Buckner and E. L. French, who" will speiialize in the sale of clear hemlock and sPruce.
The Standard Lumber Company has bought a tract containing approxirnately thirteen million 'feet of sugar and white pine.
The property lies along the Stanislaus River, and the reported -price paid was $4.00 for the sugar pine and $3'00 for the yellow pine.
The Four Masted Barkentine "Makaweli" came into San Pedro on March ninth.
She had left San Francisco in ballast February 27 flot Grays Harb,or to load for this port, but encountered bad *."ih.t and was forcecl south. After a long an'd circuitous course she ca,me into the intended port, leaking badly ' Repairs will be n''ade immed'iately and she will be sent to Grays Ha-rbor for cargo.
Graham Griswold, of the Griswold Lumber Co. of Portland, Oregon, is spending a few weeks in California' After spending ieveral days in San Francisco, Mr. Griswold left for Soulhern Calif'ornia. In addition to looking after his lumber interests. he is devoting considerable time looking a{ter his permailent investnlents in California.
A philosopher recently said that we are living in a brutal, materialistic age, giving more REALiTY to stupid, physical things, than to God-like enduring IDEAS; that we are building 4O-story ofiice structures, but writing no Hamlets; riding in aeroplanes, bu-t writing no Illiads.
To a considerable extent and from many viewpoints the gentleman was RIGHT. But there is one particular way in which he was WROING.
There is ONE particular direction in which the thinkers and workers of THIIS age have progressed farther than in any previous age or generation, and that particular direction is one that means MORE for mankind in,general ,than either Hamlets or Illiads-beautiful and enduring though they ARE-can possibly mean.
THAT direction, is the science of HOME BUILDING.
In the old days when this world was youn,g, mighty men of mighty ideas constructed the PYRAN{IDS orf Egyptthe Part'henon of Athens; and to this goocl day men marr.el at the wonders that they wr,ought.
But the people that built t'hose wonders of the worldskilled builders, as all generatior.rs since have proclaimed them to be-lived in shelter that no self-respecting bull-dog of THIS day and generation would care to call his own.
Homer wrote his Illiad ancl his Odessey, and sent those priceless literary pearls dorvn to us throu,gh the ages, and we almost worship at the shrine of his genfurs.
But Homer never knew the REAL comforts of HOME. For in those days of inspired ideas of ONE kind, the HOME,making idea was LACKING.
Shakespeare gave us his wondrous writings ancl his shrine grows brighter every day as we laud his genius.
But Bill never looked through a ,clear pane of window glass in his life; never dreamed of the ,convenidnces rof a modem bathroom ; never slept on a spring rnattress; never dreamecl of a built-in book-case; never saw a glazed'sun parlor, or a cool-air sleeping porch; and what he didn't know about steam heat, and r,efrigeration, and kitchen sinks, and running water on tap, ind ventilating windows, and ALL the other comtforts of HOME, wbuld fill a bigger book than any he ever wrote.
For WE, of TH,IS generation, have done and are continuing to do one great and enduring thing; we have learned the SCIENCE of practical, attractive, convenient, cornfortable, modern HOME BUILDING.
And we are the FIRST generation since this old w,orld was young, to learn it.
The old Greek philosopher Themistocles once said : "I cannot play upon any stringed instrument, but I can tell you HOW TO MAKE A CITY GROW."
We think he was bragging considerably, just to cover his lack of entertaining ability (which was thought highly of in those days). He didn't even know how to build ONE comfortable HOME, to say nothing of a city.
The lumber industry has played a leading part in this great work of human development. It will take a still larger part in the future development of HOME BUILDING.
Its vision has been cleared. ING the NATION is ITS JOB, enthusiastically endorsed.
People can be uo better t'han IN. Cities can be no be,tter HOMES.
Pride of home'ownership is civilizing influences, and if you HOMES, you have saved that Bolshevism.
It has learned that HOUSand the discovery iras been the HOTMES THEY LIVE than the average of their one of the strongest of all can make people love their people from the blight of
As home builders of the nation, using their utmost ingenuity to help t'heir,people to have better homes, the lumber industry has a marvelous future.
They are engaged in making the rnost beautiful and enduring of all dreams come TRUE.
They are tapping the infiite and translating into terms of human thought, and the finished product is spelledHOME.
For of al,l our civilizing influences, it is HOTMES that shall longest and strongest endure.
Ed. Houghton, who helps the Earl Hoffman Company keep the fii,market down io normal in Los-Angeles-is respoirsible for this one. Ed. besides being a darn good lumberman and a wit is a beautiful singer, he is known as "Lu,mberdoms John McCormick." Ed. advertised for a stenographer, "irust have lumber experience, and be morally clean."
Here is the first answer he received: Gentlemen:
I am answering your advertisement for a stenographer and have the following qualifications:
My salary must be3t8.m per week 1ad^1o3-should.be willing to PLANK this down, as it is % SCANT of union Drlces. '
This does KNOT mean that I am ROUGH GREEN or a SAP, simply a RUSTIC willing t9- lB399Lgfvour organization. - I do KNOT mind WORKING EXTRA, nor i"itt *u amb,ition WANE. There is no conCEILING the fact that I am good. I am WELL SEASONED an.d- your force might we-ll PATTERN after me, for^yo"^X:tl- !:i nothing FIOORIUG me. Nothing CHECKS or STUMPS *" ".rd I can do your work without BATTEN -a-1 !y-9'- ^
I am some SHAKES with a typewriter, I\{OULDING mv letters carefullv as one well RED WOOD C, rmy CONSfnUCftON being perfect.
As for my moralsl -I have, qUE--F4!-ED manv q{g'TTY situations. It WOOD be BASE FIR me to be STEPPING out with your female help, as I w?!t rylod;r^p FINE FIR me. -Making SPLITS in home TIES WOOD -.i" -y FINISH. You-will always find me SIDING with my employer.
Witf ."y I am of the pusher,type, not of the HANGING STILE. im of a DIMENSION that will suit, as I know you can KNOT have a CULL or a SISIE. I can certainly FILLET.
It ,must be CLEAR to you that it will KNOT Pay t9 SHOP around nor take me Opp THIE LIST' Simply call HOLLY WOOD TWO BY SIX TEN tomorrow' Yours ttuttfitt"uR \\ioRK.
Re,member-I will always be working like a B & B T R'
The Soufhern Pacific Milling Company are making additions to their Paso Robles yaid which will include a new yard office and display rooms. This- concern also operate '""tJ.-""a grain ware houses at Salinas, -King City, Paso 'noUt.., Sai"nt Louis Obispo and Santa Maria' This p-ro;;;;;i;; orsanization is under the management of Bill biito", with- headquarters in San Francisco'
The above is the name that has been selected for the "rid- tf-,"l will be located on San Fernando Read near the ilant of the Coast Lumber Comp-any' ' This new company has been formed by J' C' Dallavo' R. Longwell, and tT t' Utt"*--
The California Lumber Merchant editorial-"God Helps Those Who Help Each Other"-f1e6 a recent issue, was prominently reprinted in the March issue of "The-Ritebrader," the official organ of The Rite-Grade Shingle Association, of Seattle.
"Some way or other we must eliminate the delays on material and men sent up to the woods. Too much time is being lost by having extra people and parts wait around here until our locomotivee go back to the woods.
We ehould get an M.A.C. Utility Gag Car. It will save its first coet very soon, in the increased production, guick transportation for spare parts and supplies, and released from shut-downs, that we could get from- it."
The list of specifications at thc left show the quality of material and parts used in the lf,..dC. Gas Car, It is built to last and give continuous service while laating. "The M.A.C. is built to work, not to be repaired." Its uses are unlimited. For hauling, pulling, as a.fire fghtiag c_ar (we lrave soecial equioment for this) and for all of th around logging-operat (we this) special for rr. the rush jobs grng-oDeratrons. W-rite oJ wire us for catalog and price. Get your overhead siarted downward.
Skagit Steel & Iron Works
Sedro-Woolley, Warh.
The 'I'hirteenth Annual Orange Shorv. held at San Ber_ nardino, closed afte r.ten great d"ays of success in all ways, the attendance break-ing "il pr.,rio'.r. ,..o.,1, ouas ove. 2i5,_ 000, reac.hing oJel 40,0q0-in'one auy. -i1" variecl prog-*n, ran continuously from February I6-to 26.
Among the most popular booths rvhich receivecl almost universal atte'tio', were those of t,he building ,rr"t"rl"i mer.chants ?mo_ng which were the Hayward Lui-rber Com_ pany and the Hammond Lumber Company. This picture sh;o.w.s .the general appearance of the'Himmonrl 'trooit , which had to be taken by flash-light at seven A. N[., in or] der to avoid the crowds usually githered around same from l0 A. M. to l0 P. M. each day,"eager to se,e thc beautiful h.and-colored -pictures of the aitract'ive homes, which aliow them to see their home be.fore_they build it, "r,l ...u.. "p_ proximate prices of complete homes and learn of the belt gradgs and kinds of .matirial to be used, from the t,,r,.,rtr., and buil,ding material merchants.
_-Many-were irnpressed with the value of The Tailor Ma<le .Homes.teature., permitting them to secure data on homes to hll..therr.tamily needs after careful co'sideration of the lnolvtoual cases.
'Ihe offer of a beautiful Tennessee Aromatic Cedar Chest, a sample of the skill .of the_ company's employees in securl ing quality in m,ateria,l and beauty-in coristiuction ,of the details of the beter type of artistiially beautiful "r.d "..hi- tectual correct, skillfully planned hoires, was offered free to the one who could nalne correctly twenty samp,les of
u'oocl disltlayerl alor.rg the front of booth. Mr. Edward Bur_ ger, a San Bern,ardino electrician, was the surprised anrl happy winrrcr of the prize.
- -D_1ring the tel days duration o{ the exhibits, r\Ir. Walter M. MacDonough, sales promotion expert of The Ham.mond l.umber Comparry, clirected the assiitance to home build_ ers. but during the l>usy hours wasassistecl by L. p. Buck_ ley, Southwest district manager of National Builders Bu_ reau, and each day during the duration of the session had to press into the service tl.re managers and assistants of the branch yarcls from the s_urrounclin-g cities, calling on differ_ ent y.ards e1c.h {a.y to a,llorv each manager the frivilege ,of meeting arrd helllirrg..as nany prospects for homes "r-por_ slble, all'd rnvlting all who would to come to theiruerb.._ trve yards with their problems, offering free use of their plan books, l.rand-colored photos and assistance of the office force to secure the best ancl rirost helpful service in secui- ing a houre, which has so much to clo with the welfare of our great arrd rlevelopirrg country.
The freighter Point Bonita owned by the pacific Mail Stea,mship Conrpany, has been chartered to the E. K. Wood Lumber of San Francisco. The E. K. \\rood Lum_ ber Company chartered tlvo others of the point boats some time ago. the P,oint Judith ancl point Adims. The three boats will be used in the coastwise lumber tracle.
C. W. Pinkerton, President; Fred E' Conner, Viceoresident : and Tessie Eggelston, Secretary, were the iepresentatiue. -of the Cilifornia Retail Lumber'men's Association that conferred with the legislature committee at Sacratnento on Thursday March 15 in resard to the new Housing Act. They succeeded in [etting the desired amendments incorporated into the ict, so- that the new law on final adoption will be acceptable to retail lumbermen of California' The Ca'lifornia Retail Lumbermen's Association have taken an active interest in the progress of the Housing Act before the state legislature and shoutrd be highly complimented on the success that they have achieved
Mrs. Jessie Eggelston, Secretary of the California Ret"ii-iutitU.r-"nir"A..ociation, hai returned from a field trio which covered the East Bay District andr the Santa -lira Valley. She called on the retailers of these territories to discuss association business. -Attttoott..ment has been made that the next meetin-g of the-Directors of the Association will be held at the Hotel Fresno, Fresno, on APril 12.
The purchasers of the Buehner Lumber Companies.interests on'Coos Bay are to form a new corporation' This will be known as the Stout Lumber Company.
W. C. Ribenack, chairman of the California & Or-egon Co*pany will be president of th9 org-anization' H' L' Stooi of Chicago and W. T. Culver ol tuicnigan will b,e the vice-president. W' V. Struby. of San Francisco wtll act as seiretarl' and W. W. Stout is to be the treasurer'
R. A. Iliscox, presi'dent of the Western States Lumber Co. and prominent lumberman of San Francisco will sail fi;;n;-v.ir. irt" latter part of April for a six months it"i "i ir."p.. He will bt accompanied by Mrs' R' A' Hiscox, and Mr. "ta l'itt.-lgiegtr { .Parke of Oaklrand' Wttif" '"Ut""d, they will visit fhe Sritish Isles, France' B;i;itr;-Hotiu"a, b..-^r,y, Switzerland, and.I.taly' -lhty ;l#';;'l"1;;to's"" Francisco about the middle o-f Sepi;il;.M;: ;"J Mrs. Hisiox '|are now at Portland' Oregon *ii.i" 1,f.. Hiscox is attending to so-me business matters. O;-il"i;;uy .o"ttt, they will -stop off at Silverton to visit relatives.
SAN FRANCISCO LUMBER SALESMAN LUNC Talbot, San Francisco, Calif.; C. D. Stimson, capitalist and lumb_erm,an, Seattle; J. A. Humbird, of the Hunibird Lum_ ber_ 9o., Sandpoint, Id,aho; A. W. Middleton, of Anderson & Mi_ddleton, Aberdeetr; J. F. Ives, of the Stimson Mill Co., Seattle; O. D. {:h{t, of the Fisher Flouring Mills Co.,_Seattle;-Henry McCleary, of the Henry MEClearv _t_ipngr Co., McCleary, Wash.; George J. Oslood, of th'e Whee{er, Osgood Co., Tacoma: F. B. Maitin, oithe W.rr.r_ haeuser Timber Co., Everett; H. K. Dent, Seattle.
At the luncheon cif the Lumber Salesmen's Club of San Francisco, held at the Palace H,otel on M,arch Z6; Wf.-N.
Salomon, vice-president of the club presided. Richard C. Jones,. president of the_c,lub, was reported out of the city on a business trip to Humboldt County. Announcemeni was made at the meeting that the annuil bowling tournament will be held on the- night of March 30 at th"e powell Annex bowling ,alleys. Willace Boyer and Will Talbot are the com,mittee in charge of the tournament. Mr. Tal_ bot advised that the handicaps have all been made and that se.veral ex.cellent prizes have been selected for the winners. I he bowling tournament is the big winter attraction ,and a .brg turn-out is expected to see the bowlers perform.
The General fnsurance Company, of America, with $?,q0,ry0 capital stock, has been oiganized by scores of the lejrding lumbermen of the pacific Coast, ill the *ay from San Francisco to Be,llingham, for the purpose of satii_ factorily insuring against firJthe mills of the west. Offices have be_en opened by the new organization at 44O3-g White_ Stuart-Henry Building, in Seattle.
H._K. Dent, of Seattle, twenty yoars an insurance man in lhe Northwest, is President, and the 'following is the Board of Directors:
Georg,e S. Long, of the Weyerhaueser Timber Co., Tacoma, chairman of the board; W. H. Talbot, of pope &
KALVELAGE CALLS ON SAN FRANCISCO TRA.DE
-Eenry F. Kalvelage, president of the H. F. Kalvelase Co. oI Portland, O_regon, was a San Francisco visitor duriilg the past week. Mr. Kalvelage was calling on the lumber irade and also made a business trip to pittJburg, California. ff" states that the lumber m'arket of the Northwest is very active and that the lumberman there are very optimistic for a successful year.
^ Felix Richards, of the Richards H,ardwood Compa.ry oi Sa-n Francisco, who has been sick for the past rnorrtn *ittr influenz,a, is showing much improvement ln health and is now able to devote some time [o his business affairs. For the present, he, is getting down to his office about two hours .each day, so that he can keep in touch w,i,th lumber conditions.
We sell anything in softwoods that the California dealer desires.
White Pine. Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties rnd Stakes.
Our connections are the best, and ue gioe the best possible seroice.
wise buyer doesn't stick verrr conducts his businelslong to the merchant who by guesswork.
Threatening total destruction to the entire -plant, and causing a losi estimated at $50,000'.00, one of the most spectaiular fires in recent years destroyed the offices and several sheds of the San Pedro Lumber Company at San Pedro on March 16th.
The fire starte<l in a rubbish pile, and fanned by a breeze, it spread rapidly, and the sheds had caught firre when it rvas discovered by a watchma,n.
ThJ San Joaquin Valley Lurnbermen's Club wi'll rneet at F.esno, Apiit 14ttr, "..oicling to announcement by President J. C. Ferger.
Grah,am Griswold, well known lumber manufacturer and whoiesaler of Portland, Oregon. made a business trip through California during the past n-ronth' visiting both San Francisco and Los Angeles.
On March 27th. the entire plant and yard of the American Lumber Company at Los Angeles was destroyed in a fire that started in their plant and swept over dnto two motion picture studios located next to them.
The lbss suffered has been esimated at $25,00O.00, and the company rep'orts that they will rebuild immediately'
It takes but a small amount of lumber for base' boards, mouldings, door and window casings and this can be in genuine hardwood at a small expense, adding very greatly to the beauty and lasting value of the home.
-A
,oorn can be completely finished in the finest hardwoods, such as Mahogany, Koa, Quartered Oak, Walnut, Plain Oak or Gum with built-in buffet, bookcases, mantel or French doors, for only $50 -[o $200 over the cost of Pine.
This rneans a great deal to a good buildeil Suggesf it to Yout client. [An0w00D llEillQuARrEnS FoR 5l YEAR$
Barrett Hanawalt of the Hanawalt Spaulding Company, of los Angeles, reports that his Cabot stained sh-ingles are t"ffi"S f .t?.t and'better every day as the buildi'ng trade ;;;#.; acquainted with therir. Quite a list of the 'leadins retail lumber concerns of Southern California are al."iau "n tt;. list of purchasers, 'and some very flatter'ing ..poit. of the satisfaltion given by the shingles' have already come in.
The Boyd Lumber & Mill covered the roof of a verY territory with these shingles, Co., of Los Angeles, has sold a very handsome new school
Company. at Montecito, have beauiifui new home in that and The Woodhead Lumber these shingles as the roof for house uorn' being cornpleted.
H. S. N'forteu, of Hill and Morton, San Francisco, who w,as on a business trip to Portlancl, was called home last *."f.-..i"S the sudden death of his sister-in-law Mrs' W' e. b""". -Mrs. D'ean was a pronlinent and well known resident of Oakland.
R. G. HISCOX
R. G. Hiscox, of the Francisco, is spending in the Co'lfax district.
Sacramento calling or-r fore he returns to San
CALLS ON PINE MILLS
Western States Lumber Co. of San the week calling on the Pine mills He will also sPend a few daYs at the Sacramento Valley ret'ailers beFrancisco.
Thousands of California acres, laid bare by the timber_ man's ax, are to be repl,anted wiih redwoods as a ,esult of a pro.graln under way and announced yesterday by the Cal_ iforniia Redwood Aisociation in conjirnction with the ob_ servance of 'I'ree planting Week, M-arch 4 to 10.
,-T,1r"1, of the replanting plan inaugurated by the Asso_ cratron rs revealed by the statement ihat a.lready growing in Humboldt and Mendocino -county nurr.rr". are upwards of.2,000,000.young redwoods irom ,itr;ctr will be drawn the lnrtral. conslgnmellt of young trees to be reset in sele,cted areas between Monterey .ounty and the Oregon ii";:----'-
The first.planting will be undertaken w,ithin a few davs under the drrection of Major David T. Mason. former c,.,,.._ ernment forestrv man and University "i Cjrir.r"; "p;;- fessor who has t ..n ."g"g"J;;';;;;'"nent heacl of its re_ forestation department.
. FiSgres recently cornpiled by the University of Cali_ fornia's.forestry division, ,after i study of tfrr.",y."rr,-ir" said to have warranted the conclusion'that .an acre of cut_ over Redrvood timber_ -land,_ replanted under scientific-di_ 1,._.-,]on, will produce 139,C6 i.i"t, bo"rJ measure, within srxty years. This production, lumbermen say, exceeds by 30 per cent and selond growth "li"lr"lr.'i;';;;;;hJ, timber producing region i" tf,. -U"ltJ'S."r"..
Although but one-quarter of california's Redwood forest area has been utilized for comm.".., ". ,fr"*" _nyI;;;;i figures, it is reasoned that the iedwoJ; giam aclopted has .tarted early
may .be assured a continued Redwood supply, due to the multitudinous uses this wood is now put to.
Redwood as a shade and ornamentatiree is em,ployed to a moderate extent in some parts of the state and the As_ sociation is u.rging that this use become more general due to the long life, beauty an<l quick growth th; i;;^p; SCSSC S.
The California plan_of iedwood re_forestation ,is said to be the first in t^he United *;t* *h.r..;" p.".ii""lr;; the prominent lumber manufacturers ol any one region have joined in a serious movement to make--ihe;;1";;"r;;; pernlanent.
On March 21th the,patten Dav,ies Lumber Company suf_ fered a lo.ssof probably $50,000.00 thrilft a fire that totally destroyed the boiter ioom, planing ,riii""a hilil:;"ef,'; their Rio Street yard in toi ange'I.s.
I he same day their.entire.planlt at puente was. destr,oyed by a fire that riged al] da.y i; ih;i"i";;, Durnrns many homes. The paiten Davies C;;p";; ;y trr"i'if;.i;"dr. 'aJ this yard will run around $25.Cb0.fu.
Here is a good retail lumber slogan : "You can.RENT a HOUSE, buiyou,ve got to OWN a HOME."
An eastern retail lumber merchant is using that on his advertising. It might do very well for some california dealer to adopt.
For .our friends and customers who cannot come to Scotia and the Redwood c._r";i ;'h1.";;;;;,'rambre in the immense forests a"d i"ibeci'ir,J*i#g"rt "r,a .T::,t, .gTpl"tety equippea Reiwolod-- _lirr- i" the worto, we have preDared a -moving picture which takes you there ai no cost of time, -m6ney oi effort. Qur sales. repr.esentative will gladly arrange to show thrs wonderfully interesting fi-lm.ii, V.*-ir_munity _:,_rltiq-!i.ture 9{ logging*on " llL'.J""""n int.r- estlng demonstration of modern- machineiy and !^.-tj..._": f o.1 I o ggi.n.q, .s aw n g, r"-" " " f ""iiri'i'n g, d ry n g, sortrng.. prlilg, shifting, storing and shippin? of lum_ ber and millwork
Remember we have the whole story of Redwood in the form.of a mighty gooa -t"';'n!li.ttiJ _ni.r, we shall be glad to ,how when yoi i"v-lh" *oro. Wrc-stpply the projection machine.and the film at no expense to you.
..tqau,acrul.rt a^6 p,rrtrib{tcs ol Colilonb Rcdtooil San Frmciaco 6th & Main 3' caliroruia St. n,muaitTfi."-, "r. ":::"j""J[:., Metnber California Reduood Aetociation
Latgcst i,Iatufocturcrt and Ditirri}ltt*t
Secretarv-Marrageo, Rite-Grade Shingle Association
l"'t-rt" nJa-a;4"; shingle manufacturing regi'on' prior to 1915. shinsle grades were in a chaotic condttton' A numriiir-t.i.'tl ?t"aitg rules, none of them official' rvere beru ".,t;;1;-;ill;; ind some mills made their own rules without lanY reterence to the standard methods' The conliii;;-;;;"".rt- trt"t a retailer ordering- a car of shingles' ;;i;;; oiJ.i"a from a mill with whoq he had had consid;;;bi" previous exper'ience, was simply gambling on the erade of shingle he would get' "'i"-rqiiitt"-R;t.-ct"de pi-an was er''olved and inspectors *;;; ;;; in irte field to inipect s-hingles at all mills under ii; Ril:i;"a.-p1"n, rrsing in official set of grading rules' The operating of this inspection system has Drougnt oroer
has very greatly improved shingle grad.es
entire .ttittltt inhustry' Even those mills ili.li;;;of'rn"""fu.ture inder the Rite-Grade insp-ection
use "Rite-Grade" as a standard of com-
.iuit" custo'marv amons 'mills and whole-
i; ;;; extent, a-o"g rit'ail tumber dealers'
ota"ts "as good is Rite-Grade" or "Rite-
n"wever, it.- should be distinctlv. underJt.a tri"f n6 shingles c,an be sold as- "Rite-Grade" unless irti""u"at itr. l;nifi-crade Inspected" stamp' .If they do
there is no assurance that the shingles
have been manu.factured under the Rite-Grade inspection methods.
- The inspectors enrployed by the Rite-Grade Shingle Association ,r" tn.n wilh years bf experience in- shingle.manufacture and men who -know every detai'l of the industry from the standing timber t'o the roof' They travel constantly through tieir'allotted territory, c{iing^un1nn'ou.n€ed and at ir"regular interevals on the Rite-Grade mills' G--"ni"ting a'mill they select one, bunch from ea.ch pack.t'"na ."*ve?. markingihese bunches so there wi'll be no .fr"r"" "t (uUitltuting"another bunch for the one selected and then break open-each bunch in turn, I'ooking :at every ;i;;i;;"d me"sutittg.the number oJ defectiv-e shingles, iI .rrlr.- Th.u also caref"ully measure the size of each bunch b.i"r"1"f.'ing it ,apart, attd aft.t inspecting the bunch they often spread the shingles otrt an-d measure the number ol iin."f iit.ft.s of shingl-es to be.sure that the quantity.is up i" nit"-Ct"de requiriments. After inspecting.the shingles ii"* tn" packers'they go to, the dry kiln and inspect shinsles that 'have gone -through the .dry kiln to see that no defects are developing in the dryin-g process' e"v defective shingtes that are found in the. inspection "r.-iit "n to the pa&et and sawyer responsible for the b;;J and the defeits explained. The result 9f Jh9 intpg:- ;i"" i; f,ti ao*tt o,n a foim, one copy'of which is left with the mili, one copy retained Uy tlt. insPector and one sent i"-ttr" headquarfers of the Rite-Grade Shingle Association' fn.i. inspection reports are figured each month and eaih
**":ysls"*ll*":TiT,:
and lat-n comDrneq rn'rrE Prw' - *:; \Wr/ and uppers for drainboards and shelv- iJ r""a for stucco. A solid iob ot \qFz s. siding and Moldinge, "t'*tt'i"g.
lay",r,yri.'$;,"1-T.ur.*i;:ft.i*"T iLr, "r,a shook. eheathing. One less item of PAUL BUNYAN' hero -or. old'time lunber u'l material to buv. Reduces cost' ffi:1"""'ittsl;I*t'fii*''i'-f'*r5"''
A good intention is often so well satisfied with itself that - it f6r$ets to $o further.
mill given. a comparative rating. The scores are not used lor advertts,lng purposes by the mills but are nrade known t'o the mills thenrselves in order to foster a spirit of frie'dly competition.
The trademark of the Association, ,,Rite-Gr,ade Inspect_ ed" is allowable only. on shingles that are up to the ilite_ Grade Shingle Assoiiation on"the first of 1^i"uy, Isz{,-it is very seldom nowadays that a Rite-Gradl mill refuses'to make the necessary effort to bring its shingles up to ttre grade but in such a contingency ttre use of lhe Riie_Grade s_tamp_is refused until the shingles are of proper qua,lity. One of the most interesting phases of the i.,speciion *ort is to see the great improvement made bv a mili when it comes under Rite-Grade i.nspection. The fi[ures shown below are the rnonthly averag'e of an actual caJe of a mill sisnine ;D with the Rite-Grade Shingle Association of the firii of "Tan^uary, 1921, the figur-es. shown being the monthly "*,"r"gJ .fo, one .entire year. This is a very typical case, some-,rnil,ls making even greater progress tlian- [his.
Mifrs which
greatly favor the system as compared with private mill in_ spectors, as outside inspectors are given greater respect and consideration Qy ttte workmen Tn the'miil, -". -.-il"fi personalities and private-grudges or friendship, lo-"ti*", sprrng up,between workmen and the man-who is em_ ployed with them to inspect their work. The Association inspector has no more than a nodding acquaintanc; ;iii; th.e packers and sawyers and no pr";fiaice oi i;i;;Jrii;;: The men feel that he- is entirely disinterert"d ";alir;;-;; always -willing to take his decision on grad"s-i, h;-i.;; acKnowredgecl expert. Not only do the Rite_Grade insoec: tors watch very closely_ for, d-efects but they also giade shtngles according to the the smoothness of faces] the smoothness ot butts and the general appearance of the bunches. Recommendations aii always^ made regardins a-ny condition not entirely satis{actory. - For instanc? ii-thE ghingles.are rough on eiiher faces oi butts they are taken rmmediately to the filer for correction.
It is only ne_cessary to follow a Rite-Grade inspector on one or two of his trips to realize the enormous g6od being done the shingle industry by the Rite-Graoe pran.
Guarantecd to be the Fineet Milled and Most Perfectly Kiln Dried Flooring in the Wortd.
IXL
l, 5nd Fiber' Tiqht- Grained rvood witb a Frintrike Rcairtance to woar. l-LtsAR' or Firrt Quality, for Homes, Apartment B-uildingr, Churcher,_Hotcls. Whcn varnichcd or waxcd, Meplc her a beauti- ful, golden.yello*ieh color, dccfeuing in ti-" 1"" i.Jli.f_g"ia, NO' l, orrecond Quality, for,schootr, Gymnariy-Tr, Hoepitale, Office Buildins!. FACTORy, or 3d Gradq rnorc rcrviceablc and at a lower cort than for roftwood flooring. .Wili outweat "too"- ir" F;;a;;i""; 1}lr"1ri1.""., shopr.
IXL BEECH FLOORING
UNEXCELLED DURABTLITY (Beech hae been thc choren wood for bloc! nlanes and tool handlec for more than 100 yeerr.) coLoR darker and warmer, cr;in ;;r;;pJn, taker " ni"-"tii, n;irh:--EJ;;;;-il Low price.
IxL BIRCH FLOORING
[?1"Y:1r,Yf$.""t*5t"1Yt",?tlfilrj|]Tt3:"J"IM Po'eerer thc widert known rcope ror color Effcctr or any floor-
Friend making is a very simple do is be straight, dependable, sess warmth of soul. thing. All optimistic, you have got to genial, and pos-
This space is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.
An exceptionally thriving, modern lurT.rber yard I'ocated in the best and fastest growing city in Southem California' a city of 100,000, growing at the rate of 15,000 per year a,nd with building permits averaging $1,500,000.00 per month for the past two years. Doing a business of $40,000.00 pet month with the best location in thd city. Only eight other yards in city. Reason for selling will be furnished.
An unusual opportunity for the party who will investigate and act quickly. Address : A B C clo Calif. Lunrber Merchant.
Located in one of the very best developecl clistricts of San Joaquin \ralley within twenty miles of the fast growing city of Fresno. Nothing better on the market anywhere in the valley. Must make quick sa'le' Reason for selling have too much other business to look after.
Address, Manager P. O. Box 417-Reedley, California.
EXPERIENCED WHOLESALE SALESMAN
Wholesale lumberman who k'nows Southern California t."a", op.ti:for position. Sales connection on com'mission basis' pieferrecl.^ Address: "salesman" care California Lumber \Ierchant.
16 California Street San Francisco
Marry California Lumber Merchants Have Wbn Perma' nent Customerr With Our Products and Our SerYice.
WE CARRY A LARGE WHOLESALE STOCK AT OUR OAKLAND DISTRIBUTING YARDS WHICH ENABI.Fq us To GM YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDWOOD AND FIR.
Attractiue Photographic Plans
Album No. l. Inexpensive Homes. (50) Extcriors (100) Floor Plans.
Album No.2. All Star Bungalows. (5O) Exteriors (100) Floor Plans.
Album No.3. Stucco and Brick Bungalows. (50) Exteriors (100) Floor Plans.
Album No. 4. (50) Illustrations
Two Story Home sInteriors, Flats, Double Bungalows, Garages, Etc. Advertising Copy. Cuts,-Slides. Display Postcrs
II.and Colored Mounted Photos Descriptives.
Photographic Business Cards.
Bungalow and Garage Booklet s.
Creative and Timely Direct by Mail Lette rs, Circulars, Etc, Own Your Own Home, Newspaper Campaign Pages.
Sketches and Specially Preparcd l'l:. n s.
Lumbermen' s Service Association, Los Angeles, CaIif.
Gentlemen:
To-day, Frlday the 9., we received the set of plans by the mai1 carrier at 10 o'cl-ock.
We telegraphed you for these yesterday at 3:45.
Very truly yours,
LUMBER CO
l4le never had such quick service in our life, and thought you would like to know this. HHH/SS
Contractors favor our plans because they are complete and prac- tical. Detailed plans eliminate mistakes and represent real worth-while savings in time and money.
Home Builders appreciate our service because they can choose plans one day and place in the hands of their Contractor the next, detailed drawings and specifications advising their requirements.
Modern Building Material Merchants adopt and apply our equipment and service because in so doing they are able to care for individual requirements of their Customers and attract non-competitive business.
Our efforts are indespensible.
These cuts, without chatge-run in your local papers, will pull increase your other business as well. buyers and Use them regularly.
SAVE space, construcuont time and money -by instclling
l. Display Signs, 13x19
Durable colored posters made with pure oil paints on heavy board for hanging in your office and salesroom.
2. 4-Page Folders
Illustrating and describing all P-W products and their specifications. Furnished with your imprint. Used as envelope stuffer and for distribution by your office and sales force.
3. 4-Page Business Cards for Salesmen
Duplicate of regular card on front. Inside and back describe P-W Products. Pratt
PRATT WARNER "built. with,.. consclencc' Fnoducts will hst as longasyour housc itsclf. AvoLI lercr regret$ Pnovide thesc delightful modcrn ir provemcnts in your new homc NOW. Their trow - pricc will surprirc you. 1635
