The California Lumber Merchant - July 1929

LIGHT TN WEIGHT. STRONG. FREE FROM DISTORTION

the doors you sell

Here is ttinside informationtt on PAUL BUNYAN'S DOOR toovo CALIFoRNIA PINE too% INTERLOCKED CORE

A-Edge Strip. B-Tongue and groove. C-Double dowelled every 12 inches.

E-Glue coverr IOOV7 of every ioint. f'-Vsnsef.

G-Pre$ed thir direction to ineure bond.

Notice short blocks joined like a brick wall to distribute strescer and break up rny tendencies to warp.

We build and sell doors-stock and special core stocks all sizes for rr&n-

ufacturers.

Photograph of a PAUL BUNYAN IIXIqO FLUSH DOOR witi core costrustlm expo*d.

The ositive Guide

To Thoroughly Ktln.Drled Douglas Fir Lumber

-c.c,&.c.0.-

The llark of QualltyIDependabtltty and Drynecc

You and your customers are positively assured that every piece of Fir Lumber bearing this trade mark is thoroughly Kiln Dried, for

-c.c.&.c.f,.-

is a trade mark that is placed only on thoroughly Kiln Dried $16gk-ihs rnalk

on Lumber that stands for dryness as well as quality and dependability - another reason why "lts Worth the Difference."

-c.c.&.c.c.-

Let this trade mark be your guide . to Thoroughly Kiln Dried Douglas Fir Lumber. (Part Dry and green products carry other brandsl )

SANTA FE LUMBER COMPANY

(A. J. "Gur" Rucell)

Distributors in Califomia and Arizona

Ceneral Offices:

Srn Frencirco, Celifornia

St. Clair Building 16 Celifornie Strcct

So. Califomia Office; Lor Argclcr, Crlifornia

E67 Pecific Elcctric Building

Brucc L. Burlingrnc, Agcnt " Sudden Seroice" of,

IIONOTITH

33Reeorrrrnended for anlr Glass of Goncrete Gonstruetiontt

The following riport was made by a large midwest engineering firm (name upon request) after pouring several thousand barrels of Monolith Waterproof Portland Cement at temperatures around freezing or below:

215 West 7th Stteet, Los Angeles, Calif. Phone TRinits 7036

"ln the handling of this product, we find that it holds all aggregates in suspension without any separation. All transportation spouts are clean and clear at all times. It is indeed a remarkable improvement and development in Portland Cement. We can sincerely recommend this product for any class of concrete construction.tt

This is only one of many written statements from engineering firms and contractors, certifying to the adaptability and economy of Monolith 'Waterproof Portland Cement for all kinds of waterproof concrete and plaster construction. Aslc our representatives to show you what others have said, or write for booklet containing testimonials from many users.

ttan$achred from b asicpot ents

TEXAS IS VERY PROSPEROUS !!

WE ARE WHOLESALERS. CAPITAL AND SURPLUS $r,ooo,ooo

We have had A GENERATION OF SUCCESSFUL EXPERIENCE IN SELLING THE TEXAS LUMBER TRADE.

Perhaps we can help you sell your stock in dris State.

]BIU ASP .A'LT OFING

El Rey Asphalt Roofing provides a perrnanent waterproof, fire-resistive covering for this huge oil reservoir of the Union Oil Company recently built at Stewart, California. 2300 rolls of El Rey Slate were required to roof this immense storage tank, which has a capacity of 750,000 barrels of oil.

The same identical quality of roofing is being sold and used by dealers and roofing contractors throughout the Pacific Coast for all kinds of business and industrial structures.

Dealers also find El Rey Shingles popular with home builders. Write our nearest representative for information on El Rey Products, our service, and price list which allows adequate discounts to authorized dealers.

El Rey Products Company

Flet of 16 Union Oit trucks and trailss reqriired to trilsport the order of El Rey Rmfing to the job.

vrc

Forty nillton feet of Hardwoods and Gypress on our lrards

5/8" to lO/4" thickness

PRODUCTION is never held up because an order of Kirby lumber has not arrived. It is shipped without delay from the forty million feet in stock. Nor do manufacturers gamble on receiving imperfectly dried stock. Kirby lumber is kiln-dried to a scientifically accurate moisture content.

Only thoroughly dried, carefully graded, rigidly inspected lumber is shipped. Rush orders can be wired with absolute confidence.

7O4

ISIRB.r

TUMBER COilPANT

HOUSTON, TEXAS

W estern Representatives :

Mr. C. J. Lawhlin

West l0th St. Los Angeles, Calif.

Mr. Hawk Huey Security Bldg., Phoenix, Arizona

" A Wood for Eoerg Purpose"

CALIFORNIA PLASTIC

The ARCADY APARTMENTS and the VILLA RIVIERA are typical of the worlc being done with CALIFORNIAPLASTICWATERPROOF CEMENT. A SUPERIOR PRODUCT made on scientific principles by the oldest manufacturer of Portland C.ement in Southern California.

CALIFONNTA POATLANI} CDMDNT COMPANY

Plant at Colton, Calif.

General Offices, Los Angeles Telephone TRnity l27l

Manufacturers of COLTON PORTTAND CEMENT and

CALIFORNIA PLASTIC WATERPROOF CEMENT

THE ARCADY APARTMENTS, Los Angeles Walher & Eisen, Archirects; Chris Thoren, Ceneral Contractor; Rice & Connellg, Plastering Contractors

The VILLA RIVIERA, Long Beach Richaril D. King, Architect; .Kinne & Westerhouse; Ceneral Contraclors

OONCPATIJTATIONS

To the California Lumber Merchant and its eminent publisher, Jack Dionne,. on the completion of another year of brilliant achievement for the welfare of the Southwest lumber industry.

Nothing is nearer the heart of E. J. Stanton & Son and our president, Roy Stanton, than the continued prosperity and well being of the retail lumber dealers. To this h.ppy condition we believe the California Lumber Merchant is contributing in a big way.

Therefore we offer our sincerest wishes for a long and prosperous life to this journal of Progress.

We have always felt that the name, California Lumber Merchant, was very well chosen. The lumber industry needs merchandising methods.

The use of hardwood trim and paneling in the home gives a feeling of warmth and hospitality which cannot be gained by any other treatment. Hardwood as interior decoration has the endorsement of centuries of use.

Aggressive merchandising effort by the retail lumber dealer along the lines advocated by the California Lumber Merchant will result in increased business in hardwood 6nish and fooring. The profit is attractive.

Have you seen our display of unique and beautiful finishes on all kinds of hardwoods)

THE CATIFORNIA LUMBERMERCHANT

A. C. MERRYMAN Adtnrdelng Mrnr3cr

How Lumber Looks

Lrunber rales for Jrure for the entiie State of Cdifornia, both rail and water burineu, have been ratter quiet, the volurne of businees phced being a little lers than the average for thir month.

The San Pedro docks have accwnulated rome lurnber during the month, but nothing of a reriour or threatening character.

Reportr from the milling dirtrictc indicate that a very rtout market may be expected throughout the rum,mer. A full week'c rhut-down of all Northwestern milb is anticipated in July, and tte tone of the rnarket from the mill end ir rtrong. While thir doer not make California ule any more

Something New in Casement Hardware

lumber, it har the efrect of stiffening backr in thil teritory, who will hesitate to sell ctockr at ultra-low pricer that rnay not be replaceable at that price.

It reem.r from this rpot in the road that prorpectc for tte lumtner in the lumber market are fairly good. Lurnber ie being more generally rold at a profit at ttir time than at any tirne in the part three yearr, and if the rellerr will ark a profit on tteir goodr, whether it be mill, wholecale, or reteil, the Iumber busine$ will be good in California.

The volume of busines ir here, it har alwayr been here, and will always be here. All that ir needed ir rane relling and a fair profit on every rde.

pany's Los Angeles officb, has been connected with the millwork industry for the past twenty-five years, and was formerly superintendent of the Santa Barbara Lumber Co. at Santa Barbara. A. R. \&'oods is sales manager of the rhe watertite casement Hardware co...or Los Angele'

making shipments are now offering the building trade something nerv in casement hardwa.re.

E. W. Cummings, president of the company, says: "Some ,i months aso your editorial page inctuded iome sane re-

Tfff:*"".?'.'"',x?5,i,-fJ,lJ,'il'\?.'i.3T":Jo.i',il'"*1ffi1

OS$OOd AISO CglebfateS

Seventh Anniversary in

move Los Angeles

outwardly, and whe' sash is positioned at any devised. point Bob Osgood, vice president and general manager of the the screen- is swung back into the frame-' A very simple, wheeler-d"good Co-p"ny at Los A-ngeres, is also" celebrat- economical and watertite condition' W. .?T. thoroughly ing his seveith birthday in this territ-ory. Bob came from protected by-patents, and so far,- every-builder and archi- Sinta Barbara to take'charge of the ctmpany's Los An- tect that we have shown our models to have stated that at rast_the reaky.casement probrem has been solved. we have ffiT, hffiX.tl,:,f,1;r111"*irf

?l,t\:'#ir.tff?'r: H';

made many installations to test out durability, etc', and made many {riends ".rd L..o*. ....-ry popul"r in this district. ' ost gratifying'" ...r^^+..-^r tr--- +L^ So if you are out in his neighborhood stop in and have

reSUltS nave Deen mr

watertite casement hardware is manttfactured- b-)l the one on Bob and one on The california Lumber Merchant. best possible methods. The pivotal bearings. on all Watertite Sash Adjusters are all brass against steel. The specially hrass housed power spring (4 to each sash) does not sustain any weai whatever. " Friction is strictly confined to

large headed brass pivots and original stiffness of adjusters reriain. This mecillica-l discoiery is original witn the

Watertite Casement ltrardware Company. Their casement hardware consists of Sa-sh Adjuster \_o. 10, Screen Ad-

RedWOOd SpeCified

FOf NeW Pief ROOf

Redwood was specified by the State of California for the ju{9r No. 20, and Combination Latch No. 30. roof of the new pier No. 48, at the old China Basin, San

The company have several full size models at their dis- Francisco. Ttre .1O7,000 feet oi 2x6 T & G Heart Common glay headquarters at 415O South Main street, Los Angeles. Redwood required for this job will be furnished by the Mr. Cummings, who makes his headquarters at the com- various Redwood mills.

Subrcription Pricc, $2.1X) p.r Ylat Singlc Copier, 25 ccntr cach.

LOS ANGELES, CAL., JULY t,

Random Editorial Ramblings

By Jack Dionne

Seven years ago we, conceived the ambition of publishing a great lumber journal in a great lumber state. Seven years ago on this date the first number of THE CALIFORN'IA LUMBER MERCHANT appeared. Today we celebrate the seventh anniversary of that-to us-momentous event, by issuing our Seventh Birthday Number, specially prepared, printed, illustrated, and produced. For seven years we have competed.with ourselves each year in attempting to eclipse our own previous Birthday Number efforts. Each year we have tried, not only to give the lumber people of Cdifornia a special number they would feel proud of, but we have tried to beat our*various previous issues.

This issue is our idea of the best California lumber paper we know how to turn out.' In it we have attempted to re. view and illustrate the lumber events of the past year that interest this territory, and to visualize the hopes and ambitions of the future. We have tried to stimulate the consciousness of this industry to the consummation of bigger and better things through progressive and co-operative merchandising, to the end that greater and more consistent prosperity may come to this industry. The last few years have been rather lean years to the lumber industry of this great territory. Better things are deserved; and better things are coming. But like all creative beings, we've got to help MAKE them come. The good things of the world don't just happen-th"t Y""_ to*be helped along.

During the first few years of our stewardship we devoted some space in our Birthday Numbers to declaring our aims and arnbitions for this Lumber Merchant. We no longer consider that necessary. The lumber trade of California has learned long ago of the things we are trying to do. Whether or not we have served well, we will cheerfully leave to you. Whether or not we have helped make the lumber industry of California better by continually holding before its eyes high marks to aim at, we also leave to thel judgment of our friends. To us it has been a ve'ry enjoyable service. And again we pledge ourselves, during the coming year, to continue our effort to inject continual and joyous optimism into our columns, to the end that the lumber workshop may be a continually pleasanter place to strive in'

Color plays a very important part in our lives. We even think of people in terms of color.' When a man has no punch we say he's colorless; when he's mad, we say he sees red; when he's a coward, we call him yellow; when he's straight, we call him white; when he's loyal we say he's

true blue; when he's unintelligent we say he's green; whcn he's bad we call him a black sheep. The mind acts clearly in colors.

One of the worst air""J"" ln"-*"t*e retail lumberman is subject to, is COMPETITORITIS. The dealer suffering with this in-growing ailment never perrnits himself to forget his competitor. He thinks more of what the other fellow is doing, than he does of his own affairs. Most of his efiorts, his prices, his advertising, is aimed to defeat his competitor, rather than create business for HIMSELF. The fear of competition trsually means a man is weaker than his competitor. We never fear men who are weaker than ourselves. COMPETITORITIS is an incipient disease that usually ends in the more serious ailrnsnl called PRICE CUTTING. The only time it pays to watch the other fellow, is when it is done for the purpose of discovering his strong points and applying them to YOUR business. Watching for his weaknesses so as to know where to attack him, never helped anyone. * *

How is yotrr credit? Credit means the ability to buy or borrow, and pay later. It is based on the assumption that he will pay, either because of his moral, or financial ability, or both. Moral credit is the best. It is extended to the man whose word is good. Everybody respects the man whose word is as good as his bond. The man who keeps his word and lives up to his agreements, is the man who forms the bulwark of our great credit system.

*:t>F

The Home Modernizing Bureau of the National Building Industries, Inc., is located at 228 North LaSaIle St., Chicago, with H. S. Sackett in charge. Its program is to help organize and assist the home modernizing work of local Home Modernizing Bureaus ever5rwhere. The Bureau hopes to see such local Bureaus organized in every good building territory, the plan being to develop and increase the building business by intelligent and co.operative efforts at modernizing and improving old buildings. Assistance is furnished in organizing local bureaus, and in conducting their campaigns, much literature and other helps being available. No more important work could be unde,rtaken.

t:F{<

I read with interest the other day aboqt the hardware man who had to go broke to find out how to run his business. He had a good store, and a good stock, in a good town. But he was short on display, weak on advertising, and stayed in

(Continued on Page 16)

Itccorrntck Timbers Speetlted for the Sutter By Pass fob

Into that big construction job, the Sutter By Pass of Sutter County, California, went 15r00O pieces of McCormick treated pilings and about 1,500,000 feet of McCormick creosoted dimension lumber.

Three big factors swung the deal to Mc€ormick lumber-the hrgh quality of McCormick timbers, felled in the 6nest stands of the Northwest; the valuable experience of McCormick gained from their study of California needs and requirements through 25 years of lumber service; lastly, Mc-. Cormick straight-line service.

Our own great timber stands, logging camps, and

railroads, four big mills, treating plants, feet of coastal vessels and big distributing yards at Wilmington form an unusual chain of speedy and de. pendable service.

This complete Mdormick service means that you gain direct acce$s to the sources of supply, that our facilities are ample to furnish you with straight and mixed car loadings for yard trade and industrial orders in special sizes and lengths promptly.

McCormick lumber is always dependable, dght in price, true to grade. Get our quotations on straight and mixed cars. Ask our repres€ntative or our nearest sales office.

Ghas. R. McGormick Lumber Go.

St.

Oregon. Utttsr

Vilmington and San Diego.

Dougtas Flr Gedar Spruce Hemtock

Random Editorial Ramblings

(Continued from Page 14)

the background himself. He failed. The creditors sent a of the Mayor of New York said to the Queen of Belgium' man to sell him out. The man lighted the place up, opened we would say: "Mr. Babson, you've spoke a mouth full." up the stocks, tagged everything plainly, and advertised a * * t' big sale. He fixed the prices so that there was a good mar- At the recent annual convention in Washington of gin of profit left over cost, and the public ate the stock up. Amedcan Trade Association Executives, there was anThey made a fine profit on the bankrupt sale. The man nounced the establishment of the .,American Trade Assocould have been doing the same thing all the time, and mak- ciation Executive Award," the anonymous founder of ing money. He had a" *: OI"O; to find out honrr to do it. which recognizes ,,the great economic force of the trade association in industrial and commercial life and believes

Here's a hot one ! I got it from a lumber buyer who know.s that the award will focus public attention on the work of good human stuff when he strikes it. He called on a small trade associations, stimulate co-operation, and inspire highmill operator in the South, whose entire mill and business er standards of purpose." The convention reported the conB'#":'H:'ollll"3-":i"1",::J:ff;'""$#li).

:il]",'i:3;uri'"ll' ;liff X*,-T::':T: l:ffi;*;

fice window, and asked what he was doing. "Putting up developing because they are useful and practical, and they screens," said the bookkeeper. "Tell him to get out of there," will continue to grow as long as they deserve those terms. said the mill man. "We don't need no screens-flies won't

light on you if you keep

That's one for the book'

The attack of the Federal rrade commission against

Roger Babson is getting down to fundamentals. The some fifty western manufacturers of western White Pine, following is from one of his recent reports, answering " California White Pinp, etc., has naturally created nothing question as to what he thought about the reported promis- less than a furore in California. It is well known to be cuous drinking of the young people of today, ;'Yo,lrrg people something of a family row between Sugar Pine and Calihave social instincts which if they do not control and prop- fornia White Pine manufacturers; the same iow that split erly direct will lead them into dangerous groups, ""pu"i.lty up the once harmonious California White and Sugar Pine if they have money to spend. On the other hand, that many Association. So its progress will be watched with huge children of the well-to-do seem to be going to the bad, is interest' not so unusual. This group always has acted foolishly as

* 'k money is a great handicap in the development of character. One sidelight of this complaint is interesting, and may Although this group gets 95 per cent of the newspaper make some fun. The complaint, in Paragraph 8, says the space, it represents only 5 per cent of the young people. We defendants were reluctant to call their wood "western yelforget that only 5 per cent of the families of this country low pine," for fear of confusing it with "the relatively inha're incomes sufficient to pay income taxes or employ ferior forest products made from Pinus palustris or the Long maids, and hence have not *1"1 left for wild parties." Leaf Yellow Pine of the Southern States." Long Leaf Yellow Pine is probably the most valuable of American soft-

Mr. Babson continues: "Sunday Schools, Y.M.C.A.'s, wood stumpa.ge. It ranges in price fro n $10 to $18 a thouY.W.C.A.'s, Scout work, etc., are very prosperous today. sand, standing timber. And its producers probably make a The great mass of American young people are more serious larger margin of profit than any other makers of softwoods. today than ever. Only the children of the well-to-do are fo be "confused" with Long Leaf Yellow Pine would be a acting foolishly. Ilence, if you are in this group, quit the blessing to almost any wood, financially speaking. And it group and get into a sensible group-the group in which will sure make the Long Leaf manufacturers mad when they the future leaders of America are being trained." As the wife read that complaint.

112 Market St. San Francicco . Tclcphone Sutter 7099

DOUGLAS FIR SPRUCE - REDWOOD

REDWOOD and CEDAR SHINGLES

FIR PILING - CED.A,R POSTS

SPLIT REDWOOD PRODUCTS

Agenk: A. F. Cmtr Lumber Co. Tiluok, Orege.

A. B. Grltznacher

Howud M. Gunton

llfiilestones in tlte Liaes tf Two Trade ?ublicatuons

We of the PACIFIC DOOR & SASH CO. join the publishers of THE CALIFORNIA LUMBER MERCHANT in a just pride because of the success of both of their publications.

We bespeak for Volume Eight of the Lumber Merchant a year of continued growth and popularity.

PLANER TALK is prodigy. It has been talking from the first and for a year now hae told the etory of our products'and service to an ever increaeing audience,

As each new candle is added it hopee to ehed more light on our abilities and capacity to eerve.

PACIFIC DOOR & SASH CO.

66oo L€xinglon Ave. - Los .A,ngeler, Calif.

Progress of the Hardwood Industry on the Pacific Coast

By le*ry Sullivan, Jr., Sullivan Hardwood Lumber Co., San Diego President, Pacffic Coast Hardwood Dealers' Association

ferry Sulliaan, lr.

Twenty years ago there was a very limited demand for hardwoods in the west. Cabinet makers, boat builders, wagon shops and a small share of homes costing in excess of $20,000, constituted the major outlets. Adequate stocks were carried in a very few centers on the Pacific Coast, and as a result of difficulties encountered in filling orders, inferior woods were often substituted.

Today the merchandising of hardwoods on the coast is rapidly becoming a major activity in the business of manufacture and distribution of forest products. The increasing prosperity of the country, heightening of the standard of living, and the development of installment buying have been largely responsible for the growth of this division of the lumber industry.

During the period from 1910 to l9L7 hardrvood flooring came to be a considerable factor in the construction of the moderately priced homes as lvell as in the construction of apa,rtment houses and public buildings. The medium grades of maple and oak flooring sold for arouncl $50 per thousand feet, and as a result the builders of small homes could have hardwood floors laid, sanded and finished for an average of $1 per square yard. The next step was the employment of hardwood interior trim in at least the living room, dining room and hall.

It r,r'as found that such trim, including a beautifully paneled dining room, could be utilized at a cost not exceeding an additional 2 per cent on the total cost of the building. This development, iesulting in the increased use of hardwood doors, interior finish, and flooring, achieved a nationwide reputation for California as a lodality of attractive homes.

Pride in home ownership is the greatest asset a community can have, and the pride of Californians in their homes coupled with their active participation in community building have played a large part in the wonderful development of the Golden State.

Contented home owners have been our best citizens. They have been willing to play their part in the upbuilding of California by voting bonds and additional taxes for the development of water and construction of good roads, public buildings, airports and port facilities. These civic improvements have stimulated our phenomenal industrial development and since the war California's population has practically doubled.

.As our Pacific Coast cities grerv the residents shared in their prosperity. The era of installment buying arrived, and with it an increased demand for better homes, better furniture, radios and many luxuries formerly beyond the reach of the mass of our population.

The new homes, more than ever, must express the personality of the owner. Monotony in construction is to be 'avoided.

Instead of specifying one grade and size of hardwood flooring we now find the block flooring artistically arranged in one room, the plank flooring of varied widths in

another, a beautifully stained maple flooring blending with the furniture, woodwork and decorations in inother, a"nd the regular tongue and grooved oak or Philippine woods in the remainder of the house. Woodwork, too, in a great variety from all corners of the earth is now available it reisonabll prices. Here in our western homes are assembled birch and Taple from the Lake States; oak, walnut, gum and all the Southern hardwoods from the lower lVliiissippi valley; mahoganies, rosewood, lignum vitae, etc., from-Africa and Central America; Ironbark and Spotted gum from Australia and teak from India and Siam.

Last but not least are the rnillions of feet of magnificent Philippine hardwoods which are now arriving in -our pacific ports annually. Here they are manufactu-red into furniture, flooring, doors, panels and interior trim to supply the demands, not only of tlie western states, but of the ijsi- ern territory as well.

It is interesting to note that the entire hardwood interior finish., doors and p_anels for some of the largest office buildings in Chicago, Kansas City and Memphii have been fur_ nished by west coast hardwood dealers. At the same time California consumes 1O per cent of the total hard.wood floor- ing manufactured in thi: United States.

The architecture of the west, from the smallest homes to the largest buildings, now_ averages up to a higher starrdard ot qualrty, both as regards interiors and exteiiors, than at fny time in the past. The jazz type was very short lived. The incompetent speculative builder in his efiorts to coov the Spanish-California and English types failed miserabli and ruined many fine subclivisions. He, too, is rapidlv fad_ ing from the picture and in his place we find desiens ,obi".t to certified architectural supervision. Interior designs'are again calling for- more natural woodwork to bring ba"ck that genuine atmosphere of warmth and comfort so-lackine in the colored plastered walls. The ,.eye furniture', has faflen lry.tn. wayside and i.n its_place hai come the substantialiy built, artistically design_ed qieces whose structural qu"iity gives more value per dollar invested.

This trend in home_building and furnishing stimulated the demand for hardwoods. To take advantage oT this promising market the dealer must have a highly sp6ciarized knowredsi of the rv-orld's great variety of liardw6ods, carry .o*fGi. stocks of .all grade: 1"9. sizes, teep abreast of'the til;;, study their,economical distribution,-and be able to pro.LG their varied uses.

. The.invested capital may be kept at a minimum by close_ ly studying the turnover of invenfories. Because of tiis fact we have heard a lot these last four years abotrt ..haod_iol mouth" buying.

Since the sources of hardwoods are 2000 miles or more distant, it has become.necessary to establish l"rgc*ho1ei sale warehouses with investments ranging from -a quarter

(Continued on page 24)

R. F. Homnntt

California RedwoodrrIg2S

By R. F. Hammatt, Secraary-Manager California Redwood Association

The volume of Redrvood moved for the three-year period, 1923-1925, inclusive, was unsatisfactory. At the end of 1925, therefore. mills who are members of the California Redwood Association authorized a program of enlarged activity, a program which was to continue along certain carefully prepared lines for at least a three-year period.

The main objectives of this program were, first, to increase the volurne of business east of the Rockv Mountains. in order to rviden'markets and redistribute saies; and second, to maintain and increase Redwood's position in its home market-California.

There rvas included in this program a modest National Advertising campaign, with a ihoiough and carefully prepared direct-mail follow-up, having for its object the capitalization of our National Advertising by every retail lumber dealer in the United States who stocked Redwood. There rvas also included a co-ordinated effort to increase the sales efforts of individual Redrvood mills and an enlargement of Association activities along merchandising lines other than rvithin the fields of advertising and directmail efforts.

It rvas expected that major results u'ould not clearly be visible until after the expiration of the three-year period. It is, however, interesting to learn that definite and measurable results rvere obtained within that three-year period, as has been brought out by sumrnary made at the end of 1928, and. comparison betrveen the trvo three-year periods, 1923-7925, inclusive, and 1926 to 1928, inclusive.

Insofar as business east of the Rocky Mountains is concerned, the results were immediate and positive. "Eastern" business was increased by 23 per cent-over the three-year period, 1923-1925, inclusive-while the volume of building within that territory, and rvithin the period involved, increased less than half this amolrnt.

For California the results were negative rather than positive. Results showed, hor.vever, rvith amazing clearness that the tide of volume losses in California was stemmed: that volume of Redwood business for the three-year period, 19261928, was very much greater than was the corresponding volume of building.

The National Advertising conducted by the California Redwood Association at the behest of its member mills brought in, lvithin the three-year period, better than 7O,O0O direct inquiries. Ninety-four per cent (94%) of all the retail yards stocking Redwood throughout the United States "followed up" these prospects, names and addresses of whom were furnished to the retail yards at intervals of two weeks by the Association. And, at the end of the three year period, these retail yards reported to us that 6O/o' of those prospects, whose names rrye furnished to the yards. had actually bought Redwood through their local retail distributor.

During 1928 the activities of the California Redwood Association rvere bv no means confineC to National Advertis-

ing; to co-operation with sales representatives of member companies; to co-operation with retail yards. Direct efforts rvere made to open nert' markets and. rvith the co-operation of the mills, one notable new outlet for Redwood was secured-an outlet involving the manufacture of structural grades and the use of Redwood in these grades for state and county highway timber structures.

Previous to 1928 the California Division of Highways had used Redr,vood but sparingly, and that only for minor purposes or for occasional structures located in the heart of the Redrvood belt. 'fhe reason for this, upon analysis, was obvious. Successfully to be used for this purpose timber must have far more uniform strength than may be found, in any species, rvithin the yard grades in which that species is commonly manufactured. Recognizing this fact, highrvay engineers in California as well as elselvhere, naturally confined their specifications to those species manufacturing recognized structural grades. And prior to the fall of 1928 structural grades in California Redwood rvere non-existent.

Starting with the premise that Redwood had sufficient inherent strength and had, in addition, unusual natural tlurabili.ty (a durabilitl' rvhicl-r is uniform throughout the entire cross section of every piece) the California Redwood Association took the inrtiative and, with the approval of its member mills and the co-operation of state and county highr,vay officials, there were developed practicable and rvorkable structural grades for Redr.vood.

These grades'were then brought to the attention of state and county highway engineers, and there resulted, rvithin the last three montl-rs ot 1928, a demand under which there rvas specified approximately 1,50O,000 feet of untreated but naturally durable Redr,r'ood for the use indicated.

This ner,v market was barely touched during 1928. It gives every promise of providing a real outlet for the product of the Redwood industry. Not only that but it carries rvith it, in the development of this market, the certainty that markets forlvood versus substitutes, rvithin the highrvay field, will be greatly widened.

Already, during the tirst half of 1929, orders have beefl placed rvith the Redwood mills for a larger amount of structtrral Redwood than was estimated, at the close of 1928, rvould be placed for the entire year ol l9D.

Another significant achievement for the Redwood industry may be credited to 1928: the estaltlishment of a "Department of Inspection and Grades" operated directly under the California Red.ivood Association, employing only experienced and competent inspectors, and engaged in the work of inspecting, at the mills, all orders for structural Redrvood, orders for Government material, and such other orders for lvl-rich mill inspection is demanded. It is entirely probable that, during 7929, the scope of the rvork of the Department of Inspection and Grades and the services r,vhich it may render to retail yards and to users of Red'rvood. may verv materially be increased.

COWANS'w,tr.e AHNITS

Selling an ldea

Because of an idea, put to practical use by H. V. Cowan, fncotporatedr many lumber dealers are reaping profits from a new source of business which they never touched before.

The giit of the idea is trhis: By employing modern methods of quantity production, built-in cabinets in standatdized, interchangeable units, can be produced at a lowet cost than that for building them on the job; yet be attractively designed, fitted with more complete conveniences, and made to higher standards of quality.

This is the vital idea back of the production and marketing of Cowan Standarfized Built-in Cabinets. ft is a powerful point in selling the

builder because you are olfering him something besides raw matedals. You offer him modern, faster construction, higher quality work, and mote profit than he can make by building his cabinets on the job.

You increase your own business and lift it out of t{re raw material class because you aae selling finished merchandise with a definite selling idea t{rat appeals to your customers.

Get the facts about Cowan Cabinets, about our Plan Service Department, and a,bout the help we give you in selling. Vrite for the full storyno obligation.

A typical hitchen interior lurnished zaitk Cozuan Standardized Built-in Cabinets

Cooperative Business

By Edward H. Casc, Sccretary Pomona Valley Lumberrnents Agsociation

The lumber merchant of the Pomona Valley still looks back with dread on the dreary days of yesteryear when he sold, and sold and sold his merchandise and in the final check up, found that he had worked hard but had made no profit.

These were the days when he would not speak to his competitor and was ahvays sure that he was not ethical in his dealings.

He was certain that he cut the last bill because the customer told him that he was twenty dollars high and although h'e knew he was giving away all of his profit and some of his handling with it, he generally sold the bill and trusted to some luck that never turned up to help him out'

Then came co-operative effort. which permits him to get together with his competitor, discuss his problems and figure out ways and means to overcome his difficulties. He even discusses prices and works out with his competitor a basis wherein he may sell his merchandise at a profit which will enable him to show a return on his business, commensurate rvith the same investment in other lines and which will also be competitive with near-by metropolitan centers.

By eliminating hatred and rrialice aforethought from his mind, he has had more time for good healthy thought in his business so he has modernized his plant and his methods because he is now spending less time in hatred and more in constructive effort.

So, by co-operation, he is making money merchandising his lumber and building materials and is happy in the realization that the Golden Rule is applicable in his business relations, and if things don't go just exactly right, he can get together and talk it over to correct it.

Two heads are .always better than one, so he has improved his handling, his book-keeping ideas, his show room and windows. His yard has changed some in its layout'and he is keeping up with the times because nowadays through co-operation he is enabled to meet and listen to the biggest minds in his business discuss the very problems he is worrying about and bring the-m to a solution.

After.six months experimenting in co-operative effort in the Pomona Valley, the lumber merchants have met and pronounced themselves satisfied with the results and have voted to make the organization permanent, and to extend their endeavors to stabilize the whole building industry

here.

Contrary to the general idea when we started to operate, we did not camouflage or "hide our light under a bushel" but were frank and clear in our statements. By word of mouth and by newspaper ogcerpts we advertised our association freely and maintained a genuine pride in our membership in the organization.

The effect was soon felt for although we had some little opposition (mostly from sources that lvere uninformed of oui endeavors and which we always took the time to hunt out and correcJ), we have reached a point where prices are firmly established on an equitable basis and a large percentage of the trade are ordering out without estimating their bills.

We are certain that this is the result of our campaign to create a confidence in our customers that rve will treat them right.

Opposition of the contracting trade is rapidly disappearing when they realize that we are stabilizing their business also, for they now realize that when'they go to figure a house bill, that it is extremely probable that every bit of competition is figuring on the same basis as they are because we have eliminated the errors and stifiened up the price cutter who has been selling at p loss.

We are working to protect the honest buyers, whom we designate as the man who purchases his merchandise at a fair competitive price without the effort of trying by every hook or crook to break down fair legitimate prices.

In every locality is some one or two lvho do this, and who succeed in most cases where no co-operative effort has been made, in buying their needs at considerable under the right prrce.

This is a rank injustice to the good contractor in that locality as it puts him out of competition righ't away if the other man starts with a lower lumber figure, so we have endeavored to eliminate these unfair methods by strictly maintaining at all times the list 'tve have worked out and found to be fair to us and to them. In this manner we are stabilizing the contracting trade here.

And so, in Pomona \ralley we are going on with our efforts, satisfied that we are doing a good work in trying to stabilize the industry which most of us have laid out as our life's work.

Progress of the Hardwood Industry on the Pacific Coast

(Continued from Page 20)

of a million to over a million dollars each in ordeq to adequately serve the trade territory of the coast with the great varieties, sizes and grades demanded. These large wholesale warehouses have been followed by an educational campaign to acquaint the public with the modern uses and finishes of hardwoods. One of the features of this advertising program has been the building material exhibit in Los Angeles. Here architects and prospective builders from all over the Southland study the hardwood opportunities. Over five hundred western retail lumber dealers have been aroused

through this program to the necessity for increasing their kpowledge of hardwoods.

With the fine spirit of co-operation existing between the manufacturers, wholesalers, woodworking factories, and retail lumber yards, and with the economies that will be ef: fected in distribution together with a more general public knowledge of hardwoods through exhibits and advertising, the smallest homes as well as.the more pretentious can all achieve that distinctive quality, characteristic of the better western architecture

The ribbon g roin fhot is on

^^ata 4o%toving!

Philippine Laminex doors prornise n be the year's sensatian....you

can stnck frorn 2J d,esigns nou)

HE beauty that buildere aseociate with

! mahogany alone-you can offer now in ex. csedingly,low-priced doore. The eame graceful elendei iibbo.ri of grain. In a wood thit takee the eame rich finieh. And oJso a luetroue wal. nut finieh that moet mahogany won't take.

Doors of thie beautiful lropical hardwood are the eensation of the countiy. fn the Eaet, in the Middle Wee! and on the Pacific Coaet especially-where very few doore of ariy other hardwood now are being used!

Philippine Laminex cbmee from the Philippinee. Comes in duty-free. It is eelected by our own buyere in the fslands, imported in great quantities. Becauee of thoee advantages,- and because we are the Iargest manufactirrere of doors in the world, we can produce Philippine Laminex at extremely low coet.

Theee doore have .il thu etructural qualitiee that have made the name "Laminex" ?amoue. That have enabled millwork and lumber deal. ers to sell over three million Laminex doore !

You'Il want to get in on the ground floor with theee remarkable new dooie. You can aelect your gtock from 23 deeigrrs today. Send the coupon below for the deaier propbeition.

PE€ELEPPHNE G LAR/EHNEX '>:DOORS 4

Will rct shrink, swell, or utarp

Can compete better because they can guarantee Laminer

*w.e can guarantce our Laniinex doors without the slightest wony, can comDete

Lette-r with -other ilealers,' claime Hirry Ginsb,erg, of D. Ginsberi $ Sot r, _Io"., Long Ielanil. Th"y ilo a big doo,r business; in one warehouee alone they-carry over J0,000 doori. _, Nationally advertised, I.aminex doore aie known by €veryone ag -the- tro-ub_le?roof doorg." They eell faster. attract new trade. Thou. eands of dealers have proved that! It'e wortb proving for youreelf.

The Vheeler, Osgood Compann

Dept. K-7% Tacomi, Vaehinlton.'

Please erplnin your proposition on Philippine Lami. nea ooors-tn a nufiyt

Name---*---

AddreeE--..........._

City

Design No. 100, a lnndsome slab door rtat uill d,raw neus crtstomers, net you surprising profiu

Lumber Shipments Into California During the Past Year

Cargo arrivals into San Francisco Harbor ?or the year ending June 30, 1929, rnonth by month, and for the previous year to shorv corresponding shipments, \.l'ere as follows:

cargo shipments of Redwood into San Pedro harbor for the year ending .[une 30, 1929, ate as follows:

'fotal Redrvood shipments into Southern California, both rail and water, as sliorvn by the shipping t'ecords of the Rechvood Association, run about 100,000,000 annually of late. Rail shipments for the past year have carried a high 1>ercer.rtage of Southern Redwood shipments. San Francisco ExPorts

llere are the figures on export lumber shipments from San Francisco Harbor for the year t928:.

January

August

September

October

November

December

Totals .....52,755,Ufi

Conditions in the Long Beach Territory

By Geo. N. Swartz, Long Beach Lumbermen's Association

The volume of business for 1929 to date has been better than for the same period of. 1928 and my judgment is that the volume is above rvhat may be considered normal. The amount of permits as shown by nervspaper reports are somewhat misleading as all electric signs, all machinery installed, oil derricks, etc. are shown in our building permits. However, the prospects for nevi' building in this territory are satisfactory. Price levels for the past year have been fairly well maintained, taking into consideration the fact

that rve have nou' in this territory entirely too many lumber yards operating. Several new yards have been put in operation during the last nine months.

If the progiam as contemplated by California lumbermen of Segregated Grades, American I,umber Standards and Grade Mirking could be.put over, it would solve a great many of our plesent difificulties of lumber merchandisingC)ur association is heartily in favor of this being done and as soon as possible.

He Didn't Believe in Trade Journal Advertising

By Jack Dionne

The other day I called on a man who sells things to the lumber trade, and suggested that he advertise in this journal; told him what, why, how much, as I understood the thing.

No, he said, he wasn't interesteil. The fact was, he said, HE DIDN'T BELIEVE IN TRADE JOURNAL ADVERTISING.

He set that up as an irresistible obstacle to any further discussion. He felt that he had accomplished the s:rme purpose as the prospective juror in the murder case who had declared to the judge that he has conscientious scruples against capital punishment. He knew I couldn't sell him something he didn't believe in.

Now, what do YOU, Mr. Lumber Man, or Mrs. Lumber Woman, who are reading these words, think of the mentality of this man who "doesn't believe in trade journal advertising?" fs there any doubt in YOUR mind as to the usefulness of this medium for carrying a story to YOU? T. wish you could express yourself on this subject to this non-believer.

Study the situation. Every copy of this journal is bought, and the average copy is read through and through, every page and every article, by not one but SEVERAL persons. Isnit that true in YOUR place of business?

More than half of all the papers we print find their way to A LUMBER HOME for careful reading. fsn't that true of YOUR copy? That can be said of very few business papers on earth.

Then, the paper is easily read, is edited to give you the boiled-down facts in the readable way you want them. No copy ever goes unopened. The ads are sandwiched through the reading matter. (We consider this utterly essential for our advertisers.) They are SEEN. There is no doubt on earth about that. And if there is anything in them worth reading, we will swear that they are read. You can go through the entire paper in two hours, ads and all. There isn't a dead page or department in any issue. We use as little close set type, and as few long articles, as possible.

To say that.such advertising isn't productive, strikes only at the foundations of advertising, for surely this is an ideal medium for those who would sell our readers.

What do you think about it, Mr. and Mrs. Reader?

"'White" Pine Controversy Goes to F. T. C. and Courts for Settlement

After long controversy and bickering among lumber manufacturers, the now famous question of what is and what is NOT white pine, will presently be decided in the courts.

The Federal Trade Commission, r'vhich recently filed a complaint against more than fifty lumber manufacturers in southwestern territory for calling Pinus ponderosa "'White" Pine, announced July 5th, as the date for a preliminary hearing of the case. It has already been announced and the mills have been advised that the hearing rvill be postponed, but the new date has not yet been set.

A meeting was held in San Francisco on June 20th, of defendants in the case. Twenty-fir'e of the big mill men of the west were in attendance. and about 9O per cent of the Pine production of this territ'ory was represented at the meeting. Plans were made at this meeting for fighting the case to the finish, the courts of final adjustment to be called upon for a decision in case the Federal Tracle Commission decide against the defendant.

A committee headed by Willis J. Walker, Red River Lumber Company, San Francisco, was selected and advised to obtain counsel for general defense of the case. This committee met June 21st and appointed Allan Mathew, of the firm of McCutcheon, Olmey, lVlannon & Greene, of San Francisco, to represent them at the hearing. Mr. Mathew is an attorney ol-outstanding prominence among the legal profession of California.

He will represent the defendants in general at the hearings. It is understood that he rvill be supported by counsel representing' some of the individuals, also.

The defense, so says Willis J. Walker, rvill simply be that this wood is light and rvhite and has all the characteristics of white pine, and has been called rvhite pine for fifty years; that there is no intent ancl purpose to deceive; that the three needles instead of five is the chief difference between it and the so-called "true" rvhite pines.

Several of those present at the San Francisco meeting expressed the opinion that they u'ould r,vin the case on its merits.

Shortly after the news of the Fecleral Tracle Comrnission complaint was received, three rvell knorvn clefendants, Willis J. Walker, H. R. Herves, and D. H. Steinmetz, of San Francisco, g'ave out the follor,r'ing statement for publication:

We think a decidedly wrong impression will be receivecl by the public from the notices just published regarding the hearing that will be held before the Federal Trade Commissi'on as to the use of the name "California White Pine" for the product of the California, Oregon and Arizona mills cutting the tree Pinus ponderosa.

White pine and yellow pine are two general family names used by the trade and by botanists to designate a large number of species of the pine family; and in general the yellow pines are hard and heavy and the white pines are soft and light; and botanically the lvhite pines tend to fiveneedle leaves and the yellow pines to three-needle leaves.

The wood of the California trees of the "California rvhite

pine" has been solcl under that name for a periocl of fifty years or longer and is well known to the trade under that designation; and the western mills feel that there is no danger of the public being deceived under these conditions into believing that "California white pine is botanically the tree Pinus strobus, which was the principal white pine sold throughout the eastern States in the past."

S'ome of the mills handling the eastern white pine have registered a complaint before the commission that by reason of the three needles on the Pinus ponderosa, it is technically not a r,vhite pine, even though all of the characteristics of the woocl are lvhite pine. and in no way resemble the hard. heavy yellow pines; and the u'estern mills, therefore, believe the designation "California White Pine" is the nearest description that can be given to this wood; and l>elieve, as stated by one of the trade commissi'on investiga- tors recently, "No question but what your wood is pine, and it is white." This is rvhat the western lumbermen claim.

The argument is really one betrveen the lumbermen themselves. as to 'ivhether a technicality based on the threeancl five-neeclle item allorvs the competing lumbermen to rnonopolize the name "White Pine" as a description of their product.

Here is the gist of the Complaint of The Federal Trade Commission. rvhich is entitled "llnited States of America Before Federal Tracle Commission in the matter ofCompany, its officers and agents, docket No. 1621."

PARAGRAPH THREE: Respondents in the conrse ancl conduct of their ltusiness as described in Paragraph Two hereof, for more than five years last past, have manufactured and sold. ancl now manufacture and sell, among other products, forest products produced from that certain species of tree native to the mountainous regions of Pacific slope, botanically clesignated "pinus ponderosa" under the name and designation "rvhite pine", with or without-the addition before said name and designation of one or another of the words, "California," "Arizona," and/or "\Alestern" and/or of the rvords "New Mexico," and during said period of time respondents, in advertisements insertecl in trade journals and other media of national circulation, together with other forms of advertising, and,/or circular letters. and/or correspondence u'ith purchasers and prospective purchasers thereof, and/or on their respective letterheads, billheads and invoices and orally through their respective sales forces, have designated and described such forest products as "White pine," rvhereas in truth and in fact, said Pinus ponderosa does not. either botanically or by common name or in the character of lumber made therefrom, belong to that group of pine species known as rvhite pines, as set forth in Paragraph Four hereof.

PARAGRAPH FOLfR: There is a certain group of pine species knorvn both popuiarly and botanically as "white" pines. There are species of the genus Pinus, having certain botanical marks of clistinction from other pines; and are further characterizecl by light, close-grained, soft wood in

(Continued on Page 32)

TO BETTER SERVE YOT] in

your Hardrpood needs

ARDWOOD lumber users will find at White Brothers' Hardwood Headquarters a service unusually well suited to their needs. Operating two of the most modern and completely equipped yards in the country, every facility is offered to glve you "what you want when you want it."

'We carry at all times over thirty varieties of Hardwoods in stock ready for prompt delivery. Whether it's a single board or a carload it will pay you to become acquainted with Hardwood Headquarters' service.

Directors' Room, Stanilaril OiI Buililing, San Francisco. The interior trim is English Oah furnisheil bs White Brothers.

Fifth and Brannan San Francisco

5OO High Street Oakland

"'White" Pine Controversy

(Continued from Page 30) which the early-and late-formed portions of the annual rings or layers are not sharply defined, and have thin and nearly white sapwood. Another group of species of the genus Pinus is known both popularly and botanically as the "yellow pine" group, having certain botanical marks of distinction, and being characterized by rather hard, heavy wood, in which the early-and late-formed portions of the annual rings or layers are sharply defined.

PARAGRAPH FIVE: Among the species of pine belonging to the said described white pine group is that botanically known as "Pinus strobus". It is a native of the upland regions of the North Atlantic Seaboard States and the Great Lake States and other northern portions of the central valley of the United States. Since early colonial history, Pinus strobus has been known as a building wood, has proved its remarkable value during upwards of. 25O years of general use, and has gained universal esteem under the common designation of "white pine". Pinus strobus is a genuine rvhite pine and is the best known of the said white pine group. The approximate present annual production and sale in the llnited States on the part of the manufacturers of forest products made from Pinus strobus is 825,000,000 feet, B.M., and that of Pinus ponderosa 2,746,ffi0,M f.eet. Of the said annual production and sale of Pinus ponderosa, approximately an aggregate of 1,668,000,000 feet is norv annually sold under the trade name and designation of "ponderosa" or "Ponderosa pine" and the remaining portion only, or approximately 1,078,00O,000 feet, is sold as "white pine" either r,r'ith or without one or another of the designations mentioned in Paragraph Three which include the said n'ords "rvhite pine." To persons not

skilled in the identification and distinction of various species of forest products, it is at times difficult to distinguish between forest products made from Pinus strobus, and those made from Pinus ponderosa.

PARAGRAPH SIX: The wood of Pinus strobus is strongly characterized by its softness, ease of working, its ability to stay in place after being fitted, its comparative freedom from resinous substances, its durability in uses where exposed to influences of decay and by its exceptionally high degree of uniformity of quality both locally and throughout its range and in individual specimens of the species. In each of these respects, and especially as regards uniformity of quality, the said Pinus strobus excels Pinus ponderosa. The latter, while varying in its commercial characteristics in various portions of its range, among' individual specimens, within given localities, and also in many instances between heartwood and sapwood of individual specimens of the species, is botanically, by common designation, and by the average commercial qualities and charicteristics of the species, a member of the aforesaid yellow pine group. By reason of the said described comparative characteristics and excellence, forest products made from the Pinus strobus have a general tendency in lumber markets to command and in general have commanded a higher average f.o.b. mill price than forest products made from Pinus ponderosa.

PARAGRAPH SEVEN: There is a species of pine, native to the mountainous regions of the Pacific Coast States, designated botanicallv as Pinus lambertiana, known universally throughout its range under the common name

(Continued on Page 34)

A SI]STAINED BBOOBII OB AOOOMPLISIIMBNT

Founded in | 901, the history of this institution records a steady march to a position where its annual volume of premiums written exceeds that of any other mutual fire insurance company in the world.

No more convincing evidence of the soundness of the Northwestern plan is needed than its record of savings to policyholders and losses paid aggregating more than Thirty-rwo Millions of Dollars.

Savings to Policyholders $12,916,750.48 Net Losees Paid $l4,67 5,7 | 7.43 Admitted Assets

When you insure in the Northwestern you are allied with other selected property owners. The rewards of such an alliance are certain.

The Northwestern is co-operating with the California Retail Lumbermen's Association.

Northwestern Mutual Fire Association

Lumber l)ealers Speeify o o .

Ddge Grain Flooring I.BOII OI]B MILL OITY MILL

Because

It is Manufachrred from Close Grain OId Growth Douglas Fir.

It is Perfectly Machined and Kiln-Dried.

It is of Highest Grade Standard.

There is No Delay in Rail Shipment.

Douglas Fir Edge Grain Flooring from the Hammond Mill City mill meets with immediate approval in every retail yard where it is stocked. The high standards of grade and tnanufactwe have brought this product to its present favor among the lumber dealers of California,

MIXED CARS OF

Quantity stocks provide for immediate rail shipment. We solicit your enquiries for this quality product, which will receive our co,rGful attention and interest. UPPERS-A MiIl City Specialty

"White" Pine Controversy

(Continued from Page 32)

"Sugar Pine". The products made from Pinus lambertiana are likeu'ise knorvn and sold widely as sugar pine products, and are in competition rvith products made from Pinus ponderosa. Pinus lambertiana is a genuine rvhite pine. It is far more nearly related to the said Pinus strobus than Pinus ponderosa both botanically and in commercial qualities and characteristics, as set forth in Paragraph Six hereinabove. It equals Pinus strobus in its average rating in the said described characteristics. The approximate annual production and sale of Pinus lambertiana is 282,M,000 ft. B.M.

PARAGRAPH EIGHT: Respondents and other manufacturers of forest products made from Pinus ponderosa are in competition rvith manufacturers of forest products made from Plnus strobus and Pinus lambertiana. They were reluctant to use the common name of Pinus ponderosa, to r,vit, "western yellorv pine" as a commercial or trade name for their products since they clesired to avoid the market disadvantages from association and possible confusion in the mind of the public and of the trade, of forest products made from western vellorv pine or Pinus ponderosa with those niade from the dense, resinous and, for the uses for which Pinus ponderosa is best adapted, ancl relatively inferior forest products made from Pinus palustris or the long leaf yellow pine of the southern states, knor,vn commercially as "southern yellow pine", from rvhich latter the commercial qualities of Pinus ponderosa on the averag'e differ markedlv, Pinus palustris being on the average harder, denser and heavier than Pinus ponderosa. The use of the words "rvhite pine" as the name or as part of the name

given to forest products made from Pinus ponderosa was adopted and has been continued by respondents and other manufacturers thereof as a substitute for that of western yellow pine, for the purpose of se.curing for their said products the market advantages of a name suggestive to the trade and to the public mind of the commercial species of genuine rvhite pine and particularly of said Pinus strobus and its aforesaid high qualities and reputation and further in order to cause the trade and buying public to minify or ignore the characteristics rvherein Pinus ponderosa is inferior to Pinus strobus as in Paragraph Six hereinabove set forth. A confusion as more fully set out in Paragraph Nine herein has resulted from the said designation by respondents and other said manufacturers of Pinus ponderosa as a rvhite pine. and, in or about the years 1924 and. 1925 there was among various manufacturers of lumber an advocacy of, on the part of some, and an opposition on the part of others to, a proposal to change the trade name and designation of forest products ma{e from Pinus ponderosa from "rvhite p,ine" or from the designations named in Paragraoh Three hereof which include the words "whi 'aragrap rte pine", to solne other designation and particularly to "Pondosa" 1>ine, and the said change to Pondosa pine was actually made for all commercial purposes by manufacturers of the major part of the forest products made from Pinus ponderosa as shown in Paragraph Five.

PARAGRAPH NINE: The use of the words "white pine", rvhether or not coupled with any of the said words in Paragrapl-r Three hereof named has. the capacity and the (Continued on Page 1O4)

OTRABLE

Hardwood Lumber Panels and Flooring

Wall Board and Building Paper 537 FIRST STREET, OAKLAND, CALIFORNIA

REATER BUSINESS volume in L929 means greater de' mands on your trucks. The new I:929 Morelands are engineered to give the lowest cost hauling in any specialized field. Eleven basic chassis range in capacities from one-ton to 341000 poundso each unit possessing every modern proved feature.

LOGGING in boggy roadless timberland is easy work for More' land six-wheelers with four rear'

FOR TUMBER

wheel drive super traction. Bal' anced load distribution eliminates weave and makes binder chain, toP chain, and wrapper unnecessary.

CUT LUMBER haulers find Morelands able to earn more Pro' fits per.day because of 6-cylinder speed, four-wheel brake safety, and Iarge payload capacity.

Bvery Moreland rnodel is equip' ped with-

6-Cylinder'Motor

4-Wheel Brakes

F'ull-Floating Axle

Multi-Speed Transmission

1929 Morelands are backed by L2 faetory.owned brancheswhere service and parts flre co[. stantly available. S.e orrr Moreland representstivs-sn authority on commercial transportation.

MORELAND MOTOR TRUCK COMPAIIY, BURBAIIK, CALIFORNIA

Direct Factorv Branches

II)S

ANGELES SAN FRANCISCO OAKII\ND SACRAMENTOSTOCKTON -TRESNO

2325 So. Main Sr. BAKERSFIELD - 2526 Chester Ave.

- - 35 Van Nees Ave. i SAN DIEGO 905 Union St. 340 Twenty-ninth St. PORTL/\ND ' E. 3rd and Oregon Aves. Bl7-21 Twelfth SPOKANE - - 226 E. Sprague St.

- - 237 E. Miner Ave. SEATTLD - 24OA First Ave. South - Tuolumne and L Sts. SALT LIIKE CITY - 131 Motor Ave. EL CENTRO - 666Broadway

(Dealers throughout the Vest and rnany loreign countties)

Some Good Questions for You to Ask Your Farmer Friend, Mr. Dealer

When your farmer friend tells you that he is figuring on buying some lumber from a mail order house. in spite of the fact that he has to buy it "blind", has to pay for it in advance, has to unload and haul it himself, and has absolutely no recourse if it is not as recommended-simply because the mail order man seems to be quoting lo'iver than you do, tell vour farm friend it will be all rigl-rt, but FIRST, for him to ask the mail order man these questions, and note his answers:

Ask him if he rvill extend your credit on that bill, charge stuff to you on the book, and even loan vott cash when you are in a tight place ? Ask him that.

Ask him how much cash tax he is going to pay to help keep up the roads that you are going to have to drive over to get his stuff fro.m the station to your place? Ask him that.

Ask him if he rvill help pay the schooling for your children; or send a bouquet of flowers when your loved ones die ? Ask him that.

Ask him if he will help build up your town, or consume any of the produce that YOU have to sell to live? Ask him that.

Ask him horv much money he rvill give every year for your churches, and your poor? Ask him that.

Ask him how much interest he takes IN your community -not FROM it-except to saddle off on you an unknown 'and unclependable something for CASH IN ADVANCE?

Ask him that.

Ask him 57 other just as pertinent questions, but while you are asking-

KEE,P YOUR MONEY AT HOME.

Fertilize your o\\rn soil, if you would get results.

You can buy those goods at home. and the lumber dealer rvho can answer all your questions SATISFACTORILY, is BEHIND those goods.

HE EATS YOUR PRODUCTS.

HE L.,\UGHS WITH YOU.

HE CRIES WITH YOU.

HE IS YOU.

We Loan Money for Homebuilding.

Business Progress and Cooperation

By Orrie W. Hamihon, Matrager-Secretary, Lumbermen's Service Bureau, San Diego

The progress and prosperity of any business is contingent upon the desire and ability of its directors to work har-. moniously together in behalf of their common interests.

It is just as important that we be fair and honest with our salesmen as with our stockholders, with our competitors as with our customers, with the men from whom we buy as the men to whom we sell.

The same is true of a trade association, which must reflect the wisdom, knowledge and experience of its most intelligent members. who typify the best in leadership and feel a responsibility for its ethics. If its members are to prosper, principles of practice should be very carefully worked out and inculcated upon their minds to minimize misunderstandings, and no policy should be adopted unless it is fot the good of the greatest number. Selfishness and jealousy must be removed to accomplish the greatest good.

No trade association can prosper its members unless they are willing to co-operate 100 per cent, unless they are willing to give up their pet stunts that break down confidence and engender hatred, and unless they are willing to accept only their share of business in proportion to their investment and place in business.

Mernbers should respect their fellow member's investment to the extent of helpi.rg him make a profit, for if this is not done and prices are maliciously slaughtered to beat a competitor, it will start retaliation quicker than anything else, which is one of the r,ardest evils of the industry to overcome.

The dealer that goes out and maliciously cuts prices, who

builds up volume without profit and takes business he is not entitled to, is of no benefit to his industry, to his community, or to himself.

The member of any trade association that agrees to certain principles and then goes out and willfully violates them is not to be trusted, he will sooner or later meet with disappointments and failure, for no man or group of men will tolerate deceit.

We are living in a progressive, co-operative, amalgamative, mass buying and productive age. Any man that stubbornly shuns co-operation in this day and age is not mentally capable of keeping in step with the times and to his sorrow he will soon be a back number and a failure.

If a man lives for his fellow-men and is willing to see others achieve the goal of success, he will himself achieve success, will live longer, be happier and get more out of life.

Any organization is as its members are. There must be complete co-operation among its entire membership to procure the greatest benefits obtainable. Each member must possess the ability to trust, for all organizations are founded on faith and confidence.

Boiling it all down, to build an association that will work with you to raise the standards and place your business on a sounder, better and more profitable basis, plain everyday honesty must permeate the entire membership.

The business or trade associations that endure are the ones that have an honest purpose, are within the law, are of public interest, are willing to live and let live, are cooperators, are reciprocators and those that play the game with others.

Orrie W. Hamilton

SPECIATIz;E

It takes real courage and foresight to dump all your eggs in one baslcet. Thatts what wetve done.

CaliforniaCargoOnly

For almost a quarter of a century this organization has been built up to Eerve the California Retailer only.

Retailers can depend on one hundred per cent cooperation from our organization.

We know our stuff as only specialists can.

'We have demonstrated our faith in the growth of California.

MY FAVORITE STORIE,S

By Jack Dionne

Age not guaranteed-Some I have told for 2O years-Some less

Mistaken ldentity

A Fnd hearted traveling salesman speeding along a country road caught up with a merry party of children on their way to school. He invited them to ride, and they climbed in and filled the car, one chubby little girl having to sit on the driver's lap.

"Do you like to go to school?" he asked her.

ttOh, yes, sir", she replied.

AUSTIN HATHAWAY VISITS SAN FRANCISCO

Austin Hathaway, formerly with the Chas. R. McCormick Lumber Co., San Francisco, and now in business in Pasadena, visited San Francisco recently to attend the rvedding of a friend. While there he also found time to call on a number of his friends in the lumber business.

YOUNG LUMBERMAN PROGRESSES

Fred Aisthorpe of the Griswold Lumber Company, Chico, has completed his apprenticeship in the yard, and is now in the office assisting his father, Wm. L. Aisthorpe, and brother Harry.

"Do you go every daY?"

"I haven't missed this Year".

"Good little girlie", said the driver, kissing her on the cheek, "And do you like your teacher?"

"Yes, sir", she replied, "I'm the teacher".

And he nearly ditched the Ford.

BILL MORRISON ON MONTH'S VISIT TO NORTHWEST

Bill Morrison, sales manager of S. E. Slade Lumber Co', San Francisco, ieft San Francsico by automobile ql-Jule i4jl"; a month's trip to the Pacific Northwest. While he is awav Mr. Morriion rvill visit mills in the Willamette Vallev, Columbia River, Gray's Harbor, Tacoma and Seattle di'siricts, and rvill probably spend a rveek-end at Vancouver, B. C. --O" fii" return trip he intends to visit Marshfield and follow the new Roos&elt Highway down the Oregon Coast' coming home by the Redwood Highway.

ODERN EXTERIORS MAKE IT EASY TO COVER UP A POORLY CONSTRUCTED BUILDING.

A well-known manufacturer advertises the fact that you can't PAINT a house with a certain cooked apple product. It is much more difficult to BUILD a home of a like material.

Specify sturdy McCLOUD SHEVLIN PINE, which though light in weight, possesses the strength,to withstand great structural stress.

BUILD HOMES TO ENDURE

THE McCLOUD RMR TUMBER C0.

MILIS AND FACTORIES-McCIOUD, CALIF.

WESTERN SALES OFFICE:

r0r0 MONADNOCK BLDG., SAN FRANCTSCO, CALIF.

w' G' KAHMAN' t:t:

W. H. NIGH, Ass't. Sales Mgr.

Yg'' nr,"." x."'"r {l$fl

SOUTHERN CALIF. AND ARIZONA REPRESENTATTVE:

L. S. TURNBULL,6t5 PETROLEUM SECURITIES BLDG, LOS ANGELES, CALIF.

Phone VEstmore 0615

(KILN-DRIED or OTHERWISE)

RED CEDAR

SHINGLES SUDDEN SERVICE

Grade and Trade lf,arked

Sudden

& Christenson

Freight Service Expansion

Inauguration of a weekly freight service in and out of the Columbia River is announced by Sudden & Christenson, well-known lumber and shipping firm of San Francisco. The steamer Edna Christenson sailed on her first voyage in the new service on June 19.

Service will later be extended to Puget Sound and other ports, and it is ultimately intended to give complete service between all Northwest polts and San Francisco, Los Angeles and San Diego.

George Cornitius Discusses -Japanese Oak Situation

"Our business is very satisfactory, particularly in Japanese Oak.

"The Japanese Oak market is very firm, and -every indication poitit. to higher prices for this wood," said George C. Cornitius of the ri'ell-linown hardwood importing firm of George C. Cornitius Hardwood Co., fnc', of San Francisco, recently to a representative of this paper.

"Demand foi this wood this year has far exceeded the supply, and stock is extremely hard to get due to heavy demands from Europe where Japanese Oak is very popular.

"Japanese Oak is universally used by cabinet makers and many manufacturers of trim in this country.

"sidney T. Cobbett, of London, England, a director of one of our Japan connections, recently spent two- -weeks with us here,-and in discussing this situation told of a shipper that has just sold one order of over four million feel-of Japanese Oak logs to a European buyer, -s9 9ut predictioni of higher priJes are based on first hand information," Mr. Cornitius said.

On tire Philippine hardwood situation Mr. Cornitius had nothing to sa1-remarking that the dealers are all pretty well p6sted regarding conditions in this market.

Garnet Fraser Enters New Field

Garnet 'W. Fraser, San Francisco, resigned his position as representative for the Chicago & Alton Railway -Co' on June 1. He is now connected with the Detroit Graphit-e Co." "i California as vice president and will make his headquarters in the Russ Building; San Francisco'

The Detroit Graphite Co. of California are manufacturers of paints catering exclusively to the industrial trade' Thev make paints -ot att colors and for all purPoses' Mr.'Fraser is'well known to the lumber trade of the Pacific Coast. He is a member of Hoo Hoo and has always been an activer worker for the Order in the Bay District'

TAYLOR SUBLETT VISITS OLD HOME

J Tavlor Sublett. salesman for the Strable Hardwood Com,lo^nyi Oakland, left on June 8, accompanied by his wife for V a m'onth's visit to his old home in Oklahoma City.

Some of his friends ptayed quite a joke when they-threw some rice over Tayloi and tris wife just as the train was about to mone ofi, and although they have been married for several years no amount of explanation could convince others on the train (most of whorn were Shriners) that they were anything but newlYweds.

Member Calif omia Redwood Association.

F o.H €a o tr o fr rt o o F '15 o g -5 q.l tr o E fl H o F h 5 o Fr

The Lord Helps The Lumber Dealer But Does The Lumber Dealer Help Himself ?

By Jack Dionne

A whole year has passed since the last Birthday Number of The California Lumber Merchant. More things have happened, more developments have unfolded, more progress has been made by the world in general during this past year, than during many centuries of the world's history. It has been a year of rapid-fire radio'like progress in almost everything. The race has apparently been striving as never before for new thoughts, new things, new ideas, new helps, new luxuries, new everything to supply this insatiable craving of the human race for progress' variety, and still more change.

What have you dong in YOUR business during the past year, Mr. Lumber Dealer? Have you progressed? Have you advanced? Have you more and better building thoughts and things and ideas and services to offer your trade today than you had a year ago? Have you? If not, have you kept up with the times?'

Even in ancient days it was admitted by all thinking peo' ple that he who does not progress, goes backward. And if that were true in those slow days, what must be the condition of the man or the businpss that does not progress in THESE feverish days?

Most lumber dealers, as a matter of fact, HAVE progressed during the last year. The dealer has been blessed during that time with much development along lines of his interest, in ways that should Put new programs into his operations, new business on his books, and new cash in his till. He has new building helps ofrered him that he never had before. He is ofrered the opportunity of ftrrnishing his trade with building THINGS, building FUNCTIONS' that he never knew before. And many, many dealers have grasped these opportunities.

Take built-ins. I'll admit that I totally fail to understand the apparent indifrerence of many lumbermen to these wonderful helps that are being offered him for,HIS business. Built-ins have developed in the past year as never before, been perfected, improvised, greatly increased in variety, etc., until they offer the dealer something interesting and useful and productive to do with his every available minute.

I{onest, folks, I should think you'd thank God for the things that are being offered you, and fairly tear your shirt trying them out. Think of the differe4ce between selling these beautiful pieces of built-in furniture, and selling just Iumber and house bills !

There may not be a man on your list in the market for a house right now. But think of the number of houses orl your list-that SHOULD be on your list if they're notthat have:

<ld fashioned kitchens that need moderhizing-

-breakfast room nooks that need equipment-

-breakfast room corners that are empty and need attractive and economical cabinets-

-bath rooms that need linen cabinets, drawer cabinets, mirro.rs, medicine cabinets-

-bedrooms and dressing rooms that need dressing room cabinets, wardrobe cabinets, vanities, cedar-lined closets, shoe racks, etc.-

-living rooms that need bench cabinets, mantel cabinets, book cabinets-

-and other rooms that need storage cabi4ets, ironing board cabinets, cooler cabinets, telephone cabinetsand all the other various things that are being offered the dealer, and which he may with profit to himself and satisfaction to his customer, offer his trade.

There are plenty of these attractive and useful things that make a great appeal to the home owner, that are much easier to sell than lumber, and which offer a much better profit than can be made sitting in the office and waiting for someone to decide that he wants to buy a house bill.

And there are lots of other things besides these built-ins, lots of other building functions that might delight the heart of plenty of people in YOUR town. For instance, there is being created by a progressive manufacturing concern a ngw paneling idea for home and other building interiors, the entire wall coverings, finished, colored, and fitted, shipped by the'mill ready for the job. All the dealer has to do is sell and deliver it, and it needs only to be nailed on. No cutting, painting, staining, or finishing on the job. Something new and something beautiful.

Don't you think your trade would like a service of that sort if it was offered to them?

Don't forget, the big mail order concernb are making millions s,elling corrpleted buildings to people who live in towns where the lumber dealer claims business is rotten-

The Lord is trying hard to help the lumber dealers. But someghing more is needed. They have got to help ther* selves, also.

Nicholson

'

,---but Sash and Doors are Different

By "Tat" Nicholson, Advertising Manager, The Pacific Door & Sash Co., Los Angeles

Are sash and doors really difierent? What bigger difierence could one want than-corn flakes and shaving cream? Corn flakes are advertised to the women of the country and are eaten by the childten. Shaving creams are advertised to the ,men of the nation and are used by th'e men' It was luck ior the pnomoters of corn flakes -that they didn't assume the attitudi of the sash and door firms, that tbeir comm,odity was difierent. The flavors are decidedly difierent and tire nature of shaving cream and corn flakes is far from being alike, but the mlrchandising angles are the same. The manufacturers of these two popular products went into their businesses with open minds and built their selling channels on the same principles that other successful ve]ntures were built upon. Th'eir conclusions told them, that all selling is alike f the only difference being in the mediums used.

A look into the past shows the millman has been proud of his business beiause it was too technical to be under' stood by the so-called layman. He prided himself on being able to-master the technique of the business, and looked down with a laugh on thoie who could n'ot converse wi'th him on dimensi'on, mechanical problems or moisture content of woods. Consequently the uninitiated washed their hands of the subject entirely and it remains the same today' "Mv architect or contractor will take care of those details," is the byword of the owner, "I simply loathe sawdust and machinery."

Mention m.erchandising. Mention good merchandising' Ptopose a tentative set-up economically sound in all of its pha3es and passed on b1 marketing authorities, and what is the answer?-but sash and doors are different.

Automobiles are technical. In fact they arp so technical that the mind of man did not conceive of an automobile until the recent years. They too are decidedly different. but educational advertising, and sound merchandis'ing has made that industry one of the greatest, both from the net pr'ofit and the sales angle.

Sash and doors possess possibilities for advertising that cannot be excelled, in the manner of appeal to the consumer or mode of presentation, by any other so-called technical oroduct. The field of potential sales has not been scratchi,a. The demand has nbt been even awakened. What more beautiful lay-out could an advertiser want?, -His ideas could roam -at random. What company would n'ot want to be the first to strike? What company would not want

to be the first to break down those trarriers of precedence? Theirs would be a continuous success, a success that was never known under a regime of-but sash and doors are different.

The writer does not intend to leave the impression that the technical man or production man has no place in the modern scheme of thirigs. Far be it from that. The technical man will always have a place in business; but to completely mould the policies ,of merchandising from that end is all wrong, and that is exactly.what has been going on. That is why the statement,-but sash and doors are different.

Time is flying. Days hurry by, and with them we see successes and failures. Failures because the business pace is too fast. Successes because businesses have been abreast of the times. Many in millwork have fallen by the wayside until now the toll is so great as to startle the surviving ones into renewed action, into a real introspection.

Merchandising has been lacking. Advertising has been neglected. Marketing and study of the sash and door market was never attempted. Modes and manner of selling sash and doors were never delved into. Today is the time to change the old order of things into the new order of things.

Feature the fact that sash and doors are furniture, are permanent furniture. Feature the fact that they must be chosen as furniture bv the ultimate consirmer. Make it a pleasure for the ultimate consumer when building a home to choose his sash and doors according to his own artistic tastes. Have your Chippendale or Louis XIV doors and trim ready i'o show. Educate. Millwork isn't so technical after all. Create new fashions, your aompany and your name behind your goods. Study the market. Analyze the market. Cater to women. They'll be the buyers some day and soon. Forget dimension and price; that comes after the purchase. Make purchasing as simple as ordering a branded cigarette'or breakfast food. Put the industries' salesmen on the same plane with other industries. Equip them to sell the moment a client enters an office. Install a lounge. A display. An attractive, modern display. Stress style, art and beauty.

"But 'sash and doors are different," marTy readers will say referring to the foregoing paragraph. And to them "To doggedly hang on to a theory. is ignorance. Let's merchandise with the best of the rest. The fndustry can well use more profit."

GEORGE GOOD VISITS BAY

"Tat"

George Good, Good l-umber Co., Tracy, was a recent San Francisco visitor with his son Billy, who was on his rvay to visit his grandparents in Baker, Oregon.

JACK REA IN NORTHWEST

Tack Rea, formerly Southern California representative of W'. R. Chamberlin & Co., is spending some time in the Pacific Northwest on a vacation triP.

Pointinq hut the Fire flayards

Fundamentally Lumber Mutual Insurance was designed and created to reimburse the policy-holder in the lumber field for any loss suffered. If was felt in the beginning and has been demonstrated by experience that men who have grown up in the lumber business could develop a more adequate insurance protection and provide it at lower cost, than men who did not have this intimate first-hand knowledge of the peculiar needs and special requirements of the lumber industry.

Growing out of that mutual interest, a still more valuable service was quickly developed in studying fires and fire causes and pointing out fire hazards, with specific recommendations for their elimination and the prevention of fire. Prevention of fire keeps the policyholder in business, reduces payments for loss, increases savings which make bigger dividends, and reduces insurance rates. And, all the time, your Lumber Mutual Policies give you full and prompt protection against any loss.

Any of our Companies wiII give you full inf ormation as to how much MUTUAI. meons in our policies, in protection, in payment of claims, in fire prevention, in ilividends and in insurance cost.

THE LITTLE RIVER

LOS ANGELES:

W. R. Chamberlin & Co., Chamber of Commerce Bldg. View

Digtributing Yands: Friend & Terry, Sacramento

The Little River Redwood C.o., Madera

GENERAL SALES OFFICE: Financial Center Buildingt SAN FRANCISCO

Capacity 1,692rooo Gals.

Capacity 2O'O0O Gds. Per Minute.

Important Notice to the Wood Working Trade

(Submitted by Daniel R. Forbes, Counsel for Philippine Mahogany Association, Inc.)

WiththeconsentoftheRobertDollarCompany'Thomas

E. Powe Lumber Company, Indiana Quartered Oak Company, Jones Hardwood Company, Kirschmann Lumber borrrpurry, and Hammond Lumber Company, under a stipulation .nt.red into with the Federal Trade Com'mission' theCommissionhasfiledpetitionsinseveralCircuitCourts "f'4pp..1., asking these'courts to enter orders enforcing ordeiJ of the Commission.

-- ii *il be recalled that the commission had directed the companies named to abandon the use of the terms "ma;;;#;-;t l;Fttirippine Mahogany" in advertising and ".fTitts any wood of wood product not produced from trees r-'f thJ Meliaceae familY.

The Commission dois not charge that any of the com-

panies have violated the orders, but is merely following its routine. Since all of the companies have been and are complying with the orders of the Cohmission, althou,gh still maintaining that such orders were and are unjustified, the present routine proceeding will make no change in the situation. The orders are binding only upon the companies specifically named, and have no force or efiect as against any of their customers or agbinst others who are dealing in Philippine Mahogany.

In -the meantime every effort is being made to expedite the progress of a new proceeding involving the right of a manufaiturer to use the term "Philippine Mahogany" in advertising and selling furniture made of that wood. Developments in this case will be watched with interest by the entire woodworking industry. R.

for The arrived in San Francisco June {or moving his familY to New

wHoI FqALE LUMBER FIR and REDWOOD

SOUTHERN CALIFORNI,A SALES AGENTS FOR THE tITTtE RIVIR

REDIY()()D C().

CRANNELI4 HUMBOLDT CO'

OPERATING STEAIITERS:

W. R. Chamberlin Jr.

Stanwood

Phyllir

Barbara C

Ycllorvrtone

OFFICES:

' Hced Officc

6tt Matron Bldg. SAN FRANCISCO

LOS ANGELES

2[tit Chembor of Conncrcc Bldg. ...._

PORTLAND-Pacific Bldg.

SEATTLE4{I WhitG Blds.

HENRY FAULL ON VACATION

Henry Faull, sales manager of the Hammond Lumber Company, San Francisco, accompanied by Mrs. Faull, left July 1 for a two weeks' fishing trip in the Trinity National Forest.

MATERIALS

Teleeraph and Telephone Poler Lumber - Plling

Creoroted lVood Block Floors

''ER^^TE ouR owN

BOATS. WE MAINTAIN OUR OWN WHARVES AND DTIITRI. BUTING PLANT AT LONG BEACH AND ALAMEDA.

Which Meanr .Abrolute Service and Srtisfaction

J. H. BAXTER&CO.

Pacific "'""f,,ilf, Co., Scattlc

J. M. Colman Cor Scattlc

Creoroted Material and Wholesale Lumber

San Francirco - Lor Aagclcr

lY.R.CHAIYIBERIIN&C().

McCormick Steamer Renamed "Peter Flelms"

Not many boys have the good fortune to have an ocean-g'oing vessel named after them, and eight-year-old Peter Helms, son of Charles E. llelms, treasurer of the McCormick Steamship Company, and vice-president of the Chas. R. McCormick Lumber Company, considers himself very lucky indeed to have his name on the bows and stern of this steamer, formerly the HutchinSon, and now renamed the Peter Helms.

The renaming'ceremony took place at Pier 4Q the McCormick Line's San Francisco terminal, in the presence of officials of the company and the ship's crew. Peter unfurled the Stars and Stripes, and Miss Elna Olsen performed the christening with a bottle of water.

The Point Judith, another recently acquired steamer, will shortly be renamed after the young son of Charles L. Wheeler, vice-president and general manag'er of the McCormick Steamship Company.

LEWIS GODARD RETURNS FROM NORTH

Lewis A. Godard, traveling representative for Northern California for Reynier Lumber Co. and Hobbs Wall & Co., returned to San Francisco June 23, from a two lveeks' business and pleasure trip to the Pacific Northwest.

HARDWOOD IMPORTER VISITS NORTHWEST

John G. Ziel, member of the firm of Barg Lumber & Shipping Co., San Francisco, left on June 19 for a two weeks' trip to the Pacific Northwest. He expects to visit Portland, Tacoma, Seattle, Victoria and Vancouver.

SASH-IDOORS

Peter Helms, young son of Charles E. Helms, treasurer of the McCormick Steamship Company, u,rote his neme upon the seo in large letters this uteek. Here zae see the bozas of the McCormick steanter, erHutchinson, zahich was renamed after the lad with ap|ropriate ceremonies at Pier 40, Sar Francisco.

Sacramento Valley Lumbermen's Club Preach Cooperation

By I. E. Brink The Diamond Match Company, Chico President, Sacrarrrento Valley Lumber:rrents Club

I. E. Brinh

Perhaps no other lumbermen's club in California has done more to-bring before the retailers the Golden Rule in B'usiness than the Sacramento Valley organization. This club was founded over trventy years ago' The purpose was partially social, afiording the dealers an opportunity to get bettir acquainted, and partly business, being the means of bringing the dealers together once a month so.they- migh.t disciss their mutual problems. From its inception the club has not permitted in its meetings a discussion of retail prices or Lgreements pertaining to the sale of lumber and Luilding miterials. Thereby it has kept itself free from suspicion and unfavorable publicity.

The club members are interested in Standardization of Grades. Grade Marking, Trade Marking, Transit Cars' Trade Ethics and kindred subjects. These subjects and many others which are pertinent to the interest of every dealer are given consideration. Likewise the members are interested in knowing comparative costs of handling mater' ials, delivering and otherwise servicing the public.

During the past year the Sacramento Valley Lumbermen's Cfub adopted eight principles which might be termed a Code of Ethics. These articles were presented to the California State Retailers' Convention assembled in San Francisco last November, and same were unanimously adopted as part of the. State's Code of Ethics. The eight principles are as follows:

1. It is unethical for mills and wholesalers to sell lumber, ordinary or treated, direct to contractors.

2. It is unethical for a retailer to ship lumber into a town rvhere another dealer is located, even though the material is to be used by a contractor who regularly trades with the dealer making the shipment.

3. It is unethical for a wholesaler or mill to accept orders from retailers for shipment into a town where that dealer has no yard and where another dealer has an investment in lumber sheds and a stock of building materials.

4. Orders for materials from indrrstrial plants and fruit shippers, for use in construction, maintenance, bracing and shipping materials, etc., should properly' be placed through retailers. Lumber used by industrial plants for remanufacture and resale might properly be placed with either wholesaler or retailer.

5. Orders from the State, counties, municipalities, irrigation districts, light and power concerns, properly belong to the local dealers in the district where the material is to be shipped.

6. Orders for materials from the U. S. government, and transcontinental railroads are open to both wholesalers and retailers. Orders from interurban and local steam and eiectric railroads properly belong to the retailers in the district where the material is to be used.

7. Discourage the establishment of new yards in towns and territories already served by existing yards. Advocate and recommend to anyone desiring to enter the lumber business, the purchase of existing yards rather than establishing new yards.

8. It is unethical for wholesalers or manufacturers to extend credit and carry retailers that are inadequately financed to properly conduct their business.

A high regard for the rights of others and a firm belief in fair play have kept most of the dealers in Sacramento Valley on a friendly basis. It is only where jealousy, stubbornness, greed and hatred creep in that strife results.

The club members as a lvhole have one mutual problem this year, and that is "Lack of Volume." The late frosts cleaned thousands of acres of peaches, almonds and apricots and kindred fruits. This has not only affected the sale of lumber and building materials for homes, but has practically cut off the sales of box shook, trays, tree props, etc., and will also create a lot of bad accounts for the retailer. It's a case of the dealer minimizing his losses for l9D and preparing for a good year in 1930 which by all ways of figuring he is entitled to.

STOCK FOR QLXCK SHIPMENT AT YOUR SERVICE

ALWAYS IN IN

LUMBE,R

ASH

APITONG

BrRcH ff:tr, BASSVOOD

IRONBARK

JENTZERO

JUANA COSTA

MAHOGANY

WHITE CEDAR MAPLE

RED(remrscc)CEDAR QU. OAK "S*!:S

SPANISH CEDAR PL. OAK sri:S

CHERRY

RED GUM

HICKORY

PH. MAHOGANY

SUGAR PINE

IVHITE PINE

POPLAR

ROSEWOOD

SPRUCE

SYCAMORE

OAK TIMBERS TEAK

OAK (Bct stck) BLACK WALNUT

OAK DIMENSION

VENEERS

Our big veneer mill enables us to give specialized setvice in veneers in all the following woods:

BASSWOOD

BIRCH

CEDAR

MAPLE (Btrdreye)

MAHOGAT{Y

PH. MAHOGANY

ROSEWOOD

BL. VALNUT

POPLAR

RED GUM

JENTZERO

oAK $**",:ii

WALNUT (Ctroscts)

PANELS FLOORING

HARDWOOD and Complete Stock

PINE ,'6iT;fn. AT{Y QUANTITY

OAK_BIRCH-MAPLE

PHILIPPINE MAHOGANY

Biggest Philippine Scromill, Operateil by Insular Lumber Co., Our Source of Philippine Mahogang Supply.

OUR STOCK-YOUR STOREHOUSE

6 Big Steam Dry Kilns enable us to furnish perfectly seasoned lumber to meet the climatic conditions of Southernr'Y" A REAL SERVICE DEPARTMENT

Ours is one of the largest and most varied stocks of domestic and imported hard and cabinet woods, and premium softwoods, in existence.

Please note the list in this advertisement. You will find there valuable woods of the whole world, gathered in our yard and sheds, for YOUR conveniencel ready for immediate shipment, in large quantities or small.

JUST A GREAT LUMBER SERVICE STATION-AT YO U R SERVICE.

PHILIPPINE MAHOGANY OUR PARTICULAR SPECIALTY. WE STOCK TANGUILE, RED LUAN, ALMON, APITONG

B. W. B5rrne, Secretary MaiI Address, Box 8, Station C. Los Angelec

D. J. Cahilt, Preaident 2014 Eagt 15th St. WEstmore 6161

THE IMPPSSIBI:

HOW TO LIVE

At last came the year 191p. The

up quite a bit. Every man in t every car there were

trade had picked owned one. In which drove the never gave any trouble; cars could be cleaned instantly by a.patent vaPor.

But, alas ! Everyone was still downhearted ! There had still been found no magic way for paying the monthly installments.

PHILOSOPHY

Various wise men have made note of the apparent fact that the smaller a man's soul, the more fuss he makes about saving it.

MODEEIT-DATING

Uncle: "When was t}gdabv born?" f./, Father: "Between thlsecond Payment on therdio, and the tenth on the car."

TO LIVE

So live, that when thy loved ones are taken from thy side' thou needst not say: "Oh ! that I had loved them more."

THE OLD BOOK DEALER DIES

In this dim room his dtity days were spent' Between his dog-eared ledger and the shelf ; Unknown to fame, and happily content

With volumes worn and wrinkled as himself.

t I As we who went unheeding by his door, r,l Or stopped to loiter at his littered stall, Smiling a little at the coat he wore, Could have no way of knowing then at all.

How eyes grown dull with peering at the print Had gone adventuring with ancient men, His quiet passing gave no slightest hint What heroes came to welcome him again; Nor how, in cloudy nook with Saint and Sage

He turns once more life's brightly lettered page.

H. McCrearY.

"Whenever you go out of doors, fill the lungs to the utmost u'ith fresh air, and drink in the sunshine; greet your toward your goal.

friends with a smile, and put soul inlo every car, turned corners, Passed cars, iegulated the speed "Do not fear being misunderstood, and waste'a to the government rate, do a thing. Tires were passengers did not have to minute thinking about your enernies. Try firmly in ble; gas was manufac- your mind what you would like;to do,all you will move tured at home for little cosf, oil was home brewed; engines

"Keep your mind on the splendid things yott would like to do; and then, as the days go gliding by, you will find yourself unconsciously seizing upon the opportunities that are required for the fulfillment of your desire, just as the coral insect takes from the running tide the ele' ments it needt

"Picture in your mind the able, earnest, useful person you desire to be, and the thought you hold will hourly transform you into that particular individual.

"Preserve a right mental attitude-the attitude of courage, frankness and good cheer."-Elbert Hubbard.

THE QIIESTION

Grandfathei-"f nsvsl see pry'ush on a girl's cheek now. It was difierent in my day." V

Flapper-"Oh, Grand-dad, what did you say to them?"

SHE WAS STILL PROUD

"Now, here's little George, just 8," said Mrs. Jones,'tyet he'll answer any question in arithmeti-g y"o ask hfun "

"Wonderful," said Mrs. Smith. 'fiorg., how many are four and seven?" t ^/

"Twelve," came the promfrfiePlY.

"See," said his mother, "only missed by two."

WHAT HE WANTED

It was during the war. Transports were carrying the American soldiers over the storm-swelll* Atlantic by the million. A colored regiment was $i(iating the crossing and had struck very rough we|1p. A buck private, sitti4g on deck, called down belof to his buddy:

t'Mose, come on up heah an' see passin'."

"Ah ain' comin'," replied Mose, ergin until you sees a tree."

dis big ship we's jest

"an' doan you call me

Not good just because we are big

But big because we are good

We admit it

Qr"lity counts

That is what makes us grow

PIONEER COPPERCLAD SHINGLES

maret rating the Underwriters' CLASS A layer of asphalt saturated felt underneath made of the finest materials and armored

are the only shingles on the LABEL, without the use of a . that's because they are with pure sheet copper!

What a beautiful roof Pioneer Copperclads produce ruggedly beautiful in self-aligning, self spacing, . and age only increases the colorful beautv of

. the texture and pure sheet

shingles pattern copper!

The most lasting and weatherproof shingles your They will not rot, rust, crack. deteriorate or buin ing of pure sheet copper is the most durable and material that can be used.

customers can buy. because the coatimpregnable roofing

Sum up its advantages . the elimination of fire hazard, the lower insurance rates everlasting beauty and color without a cent for paint or stain . these are the reasons why the PIONEER COPPERCLAD is the word in modern roofing the utmost in economy.

them! And only Pioneer Dealers can sell

Building Material Manufacturers and Dealers are Given an Obiect Lesson in Modern Merchandisin$ Trends

Lumbermen's Credit Bureau Louisville, Ky.

Editor of Printers' Ink:

I wish to thank you .very kindty for your letter of the 25th in answer to my telegram asking for information on Sears, Roebuck's merchandising policy. Needless to say I appreciate very much your promptness and especially the data you have given me.

I have read all the articles listed in your letter and have found a good deal of desirable inforrnation in them. I notlce that these articles, in outlining the retail policy of the mail-order houses, mention the fact that they do not give delivery service or part-payment plan' However, I noticed the last time I was in Sears' Chicago store that they feature ready-cut garages on the instalment plan and ready-built house patterns.

I know they have a large sash and door factory at Norwood, Ohio, and that their ready-cttt building material comes from Cairo, Ill. In building their $500,000 store here in Louisville they are buying the lumber for the job from what they call their Southern mills. A large local piano factory, which is owned and controlled by Sears, Roebuck, is making the store fixtures.

With the knowledge that Sears, Roebuck have sources of supply for lumber and other items going into construction work, it has occurred to our lumbermen's organization that they undoubtedly will make some effort locally to sell garage patterns, house patterns, sash and doors, etc., in direct competition with the lumbermen.

It was because of this that I tried to find out what their policy was in other cities. I am taking steps to get in touch with other lumber organizations in cities rvhere Sears, Roebuck maintain retail stores, and hope to obtain something of their actions in other cities. If you have any data along this line, I will be very glad to hear from you.

LUMBERMEN'S CREDIT BUREAU, W. E. DIFFORD, Secretary.

The mail-order houses are today doing for the retail building material dealer (and, of course, for manufacturers also) what they did for the average general dealer fifteen or twenty years ago. They are demonstrating to him certain merchandising policies which he will have to observe or adapt if he is going to remain in business.

A short time after receiving Mr. Difford's letter, we had an opportunity to discuss it with A. B. May, sales manager of the Interior Lumber Company, of Minneapolis. Mr. May's firm owns and operates a chain of retail lumber yards

-lumber "stores" is really what they are-in Minnesota, Wisconsin, South Dakota and Iowa.

"The big thing the building material dealer now has to do," he said, "in addition to allying himsefi more closely with advertised branded merchandise in his line, is to ofier his customers {acilities for financing their purchases' Unless he does this he is going to find mail-order competition increasingly hard to meet-if, indeed, he can meet it at all."

Just what does Mr. May mean ?

The purchase or construction of a home is just about the biggest single financial transaction the average man makes in his lifetime. The building of even a garage or a barn is a sufficiently sizable proposition to cause him to do some careful planning. In financing his bu,ilding, up to now, he has had to recourse to banks, building and loan associations, mortgage companies and, in a limited degree, to private capital. But, in substantially every case, he has had to arrange for the financring himself. If he could raise the money he could build; otherwise, he had to do without.

It is interesting to try to imagine where the automobile business would be today if manufacturers had confined their efiorts strictly to making and selling cars and ignoring the problem of how their customers would pay for them. The same thing is true of farm equipment, pianos, radios, and a long string of the more expensive household accessories, including iceless refrigerators. We have frequently set forth in PRINTERS' INK the solidity, conservatism and economic soundness with rvhich the financing of these commodities is provided for. What it amounts to is that the dealer gets cash for the article he sells, the purchaser paying a carrying charge to cover the interest and expenses.

What Mr. May means, then, is that the building material man must provide similar facilities for his trade. And this, answering Mr. Difiord's question, is just what Sears, Roebuck & Company are doing at the present time-thus clearly revealing the rvay, once more, for independent dealers io follow. We are referring to Sears here because this is the mail-order house mentioned specifically by Mr. Difford. There are others, such as the Gordon-Van Tine Company of Davenport, Ia., rvhich are {oing similar work in indicating to lumber dealers the path out of the wilderness-without, of course, intending it that way any more than does Sears.

What makes the situation much more critical for the lumber dealer today than it rvas for the general dealer a couple of decades ago is the fact that Sears no longer depencls entirely upon its catalog or its main distributing houses to do its merchandising in building material lines. Sears, as is well known, is establishing a chain of depart-

ment stores; and each one of these is, in effect, a point from which energetic sales effort in behalf of building material lines is carried on. And then, in certain.sections, it has distributing yards which handle building ma:ierial only.

A typical plant of this nature is in Newark, N. J., which represents an investment of about $3,500,000. Working out from Newark, the firm has salesmen engaged in soliciting sales of ready-cut houses, garages and other buildings. Free delivery is made within a radius of forty-five miles and the benefits of the instalment plan are extended.

It is our understanding that Sears expects, or at least hopes, eventually to have all the strategic marketing points of the country covered for the sale of building materials as is the case in the Newark district and elsewhere. With this strictly localized distribution in the larger centers, with the catalog steadily at rvork gaining the fill-in business in isolated points and with the compan'y providing universal facilities for deferred payments, it is easy to see what other building material dealers must do.

Take, for instance, the situation in l-ouisville.

It seems to us that the Lumbermen's Credit Bureau, of which Mr. Difford is secretary, could rvell be made the nucleus of a co-operative arrangement among lumber dealers of that vicinity rvhereby financing facilities could be offered to customers of all the members. The Bureau also could merchandise the immutable fact that a successful dealer in this classification has got to operate much more than an old time lumber yard; he must have in stock all the essentials entering into the construction of an average building. I{e must remember also that the advertised brand, for which consumer acceptance has been established,

E. W. HEMMINGS IN fiORTHWEST

is for him just as much as it is for the hardware man or any other dealer lvho sells his class of merchandise.

The individual dealer naturally would have to work out his own salvation on the selling end. But wjth the financing facilities and a sufficiently varied line of merchandise, as above srlggested, he ought to be able to do this in a manner reasonably free from complication. Sears has no monopoly on energetic selling any more than it has upon the other essentials entering into the transaction. As nearly as we can see, these localized distributing points established by the mail-order firm make sales by utilizing the good old system of going after prospects in an intelligent manner and asking them to buy. We know of no reason why the local dealer should not do the same; and doubtless he can do it much better than can the mail-order firm-if he u'ill.

The building material industry has been notoriously backward in its interpretation and utilization of modern merchandising methods. Individual manufacturers and certain associations have done rather a good job in their way; but they have to fight the apathy, or worse, of dealers. Past experience has shown that if dealers cannot be talked or educated into doing *.omething they ought to do for their orvn benefit, they can be scared into it. From present indications it seems that the mail-order houses, with their rapid extension of localized distribution through their chain stores, are doing the scaring in an effectual way that really rvill amount to something. We predict that the building material interests, both manufacturing and retail, will see the point in a hurry and apply the proper corrective measures.-(Ed. PRINTERS' INK")

E. W. Hemmings, manager of the Spruce and White Pine department of the Hammond Lumber Company, Los Angeles, is making a tour of the Spruce and Pine mills of the Northwest.

GEORGE GORMAN BACK FROM VACATION

George'W. Gorman, San Francisco Bay district salesman for the lfammond Lumber Company, has just returned from two weeks' r'acation trip to Portland and other points in the Northwest.

Complete Price Lists, Definite Estimatin$ Rules and Standard Trade Practices are Necessary to the Modern Trade Association

By M. D. Bishop, Secretary-Manager Coast Counties Lumberrnents Association

Complete price lists, definite estimating rules and standard trade practices are to the modern trade assgciation what a rudder is to a ship. It is hard to conceive an association of any proportions succeeding, for any length of time, without these essentials.

Some years ago it was unlawful to make any attempt whatsoever toward stabilizing prices or to establish trade practices of any description. However, in 19@ our wise lawmakers saw the folly of this ruling and amended the law. As we interpret the amended statute, it now provides that organizatic:m and price fixing are not injurious to public welfare as long as no more than a reasonable profit is procured.

The tendency in the past was to charge the honest, reliable contractor the straight counter price and take business from the "fly by night" contractor, the "peddler" and "out-of-town shopper" at a few dotlars under, what they told the dealer was his competitor's price. Dealers always knew that this practice worked a hardship on everyone. They knew how to stop it but could never get confidence enough in one another to start formulation of the necessary plans. In horse and wagon days, the incentive of dealers to drive their nags into the other fellow's territory was not as great as it is today, with high speed trucks. Consequently. modern transportation facilities has had much to do ' *ltn dealers uniting, against outside invasion, if for no other reason. Now that they have become acquainted and have delved into the industry's problems as a unit, they see where many economies can be effected.

fn one particular section of the coast territory the dealers have become very proficient in the art of protecting and stabilizing the building material business. They have reduced the prices of many commodities and still are making more profit than they did prior to the time when they got

together and started to use concentrated effort in the conduct of their business.

The first thing they did was to take advantage of quantity discounts by pooling their purchases. The next saving they effected was by reducing sales expense. They made further savings by eliminating bad credit risks. The "fly by night" contractor and "peddler" now pay, at least, as much as honest, reliable builders, thereby eliminating the selling of hundreds of "cut" estimates during the course of. a year. More economy and better service is resulting in the consolidation of delivery equipment. Considerable volume is added through the stifling of out-of-town competition-another reduction in overhead. Free plan service has been eliminated-a big saving. The net result is-the dealer makes more money-the legitimate contractor is better off -the home owner pays less for his home-no one is hurtthe law says nothing as the dealers get only a reasonable profit, and are mighty well satisfied with it as compared with the old red ink days.

A unique book has been adopted by a large group of building material dealers. It is a letter size ring binder and is equipped with plainly printed colored tabs as follows: LUMBER (orange), MATERIALS (pink), MILLWORK (yellow), HARDWARE (green), PAINT (blue), TRADE PRACTICE (white), BULLETINS (pink), EDUCATIONAL (yellow). There are between sixty and seventy of these books in use and almost everything concerning the selling of building materials can be ioundbetween the covers. All of its contents are mimeographed at a central office and sent by mail to the users. Good paper is used and much care is exercised as to the neatness and arrangement of schedules and information. Corrections and improvements by all members, from time to time, will soon make this book invaluable. as it will contain COMPLETE PRICE LISTS. DEFINITE ESTIMATING RULES and STANDARD TRADE PRACTICES.

co.

Hoo Hoo in Arizona

By N. FI. Huey, Phoenix, State Counselor

The work-together spirit that exists among the Lumbermen of Arizona todav better reflects the constructive work of Hoo-Hoo during the last year than would any rec. ord of membership growth, even though this record is not unrmpfessrve.

Even with the handicap of having few populous centers, and long distances to travel, we have found it sufficiently worth while to get together under the auspices of Hoo-Hoo to become better acquainted, to exchange ideas and to work shoulder-to-shoulder in the common cause of our industry.

We do not presume to compare our membership in point of numbers with that of more populous siates, yet we 'concede nothing to any other state in point of enthusiasm and constructiveness of effort.

We have five live Vicegerent Snarks-one moie than we had a year ago. And no state may boast five officers more keenly interested in the progress of the Order and the Lumber Industry than Albert Stacy, Bassett Lumber Co., Douglas; Francis Pool, Phoenix; W. A.. Lamprey, Tucson; W. Perry Underdown, Prescott Lumber Co., Prescott, and L. H. DeMund, DeMund Lumber Co., Yuma.

While many other states outnumber us in Hoo-Hoo clubs, we maintain that our one club-the Gold Spot HooHoo Club, with headquarters at Phoenix-is not inferior to any other chapter in the Order in point of constructive thought and intensive effort.

The officers and directors of the Gold Spot Club are inspired by an.intense, eager desire to serve their Indtrstry. And when men of the caliber of President Joe Tardy, Vice-

B. SCOTT RETURNS FROM FIbLD TRIP

Bernard Scott, acting.secretary-manager of the California \thr_te & Sugar Pine Association, rettirned June 17 from the first part of the annual field trip in the course of which he visited member mills in the Feather. Susanville and Westwood districts.

Mr. Scott expects to start out July 1 to cover the balance of the territory in Northern California, and ,ivill also visit

member mills in the Klamath Falls and Medford districts.

President Gus Engstrom, and Secretary R. V. Baker put their loyal interest into anything, results are bound to follorv.

An evidence of how importantly Hoo-Hoo fits into the organized Lumber Industry in Arizona is given in the fact thit the live-wire secretary of the Hoo-Hoo Club, R. V, Baker, also is secretary of the Lumbermen's Club of Arizona. He has found, as have all of us actively engaged in this work, that the association and Hoo-Hoo are both benefited when they work in the same harness.

We have initiated 19 new kittens and reinstated one lapsed member since September, the beginning of the HooHoo year. Before the end of the year we expect to add a number of others. And every one of them will be a loyal Hoo-Hoo-thoroughly "sold" on the merits of the Orderbefore he leaves the Concatenation.

Hoo-Hoo is a serious business with us-not just a means of recreation. We regard the Order as the logical means of bringing out the best thought and consolidating the best effort of the Lumber Industry.

Our conception of IIoo.IIoo, or perhaps I should s.ay my conception of Hoo-Hoo, is that it offers the one logical basis bn which Lumbermen can get together to solve the problems of the Industry. Getting together . ' learning to' know one another better . putting Friendship and Confidence where lack of contact ind skepticism existed before . . . providing the opportunity for lumber men to talk among themielves-ttrese are the things that Hoo-Hoo makeJ possible and from which splendid benefits can be developed for the whole Industry.

WM. BESECKER BUYS TILDEN YARD AT sAN JOSE

The Tilden Lumber & Mill Company's San Jose yard was recentlv sold to Wm. Besecker.

WILFRED T. COOPER VISITS SAN FRANCISCO

Wilfred T. Cooper, of Williams & Cooper, I-os Angeles; was a visitor in San Francisco, June 17 and 18.

N. H. Huey

"Westfir" Wood Flag Poles Popular Line

I-ive lumber dealers throughout California are finding it profitable to handle "Westfir" Flag Poles, distributed exclusively in this territory by the Chas. R. McCormick Lumber Co. Many repeat orders for flag poles have been received from dealers who are already handling this commodity, according to J. Walter Kelly, sales manager of the company.

"Westfir" Wood Flag Poles are manufactured by the Portland Spar Co., Portland, Ore., and are regularly furnished complete with gold leafed ball, lignum-vitae truck, cotton braided halyard, flag snaps and cleat.

The Westfir complete unit 20 ft. Flag Pole is a popular line. This includes 4 by 6 best bunting flag, finished pole, art stone base, gold leafed ball, lignum-vitae truck, halyard, flag snaps and cleat.

Folder giving all particulars regarding sizes, fittings and prices may be had on application to the Chas. R. McCormick Lumber Co., 215 Market St., San Francisco, or Lane Mortgage Bldg., f,os Angeles.

The following rules for flag display will enable dealers to answer questions on the subject:

Flag Display

The Flag should not be hoisted before sunrise nor allowed to remain up after sunset. It should not be displayed on stormy days unless obligatory.

When the Flag is flown at half staff as a sign of mourning, it should be hoisted to full staff at the conilusion of the funeral.

In placing the Flag at half staff, it should first be hoisted to the top of the staff and then lowered one breadth of the Flag. Preliminary to lowering from half stafi, it should first be raised to the top.

On Memorial Day, May 30, the Flag should fly at half staff from sunrise to noon and full stafi from noon to sunset.

Where several F'lags are displayed on poles with the National Flag, the Stars and Stripes should be hoisted first and on the tallest and most conspicuous staff. Where two Flags are displayed, one our National Flag, it should be placed on the right. (To ascertain the right of a building, face in the same direction as the building.) No Flag shouif ever be flown from the same halyard as t6e Nationaf Flag.

-Whe-n, in- parade, tl.e National Flag is carried with any other flag, it should have the place of honor, at the righi. If a number of flags are carried, the Nationat Flag should either precede the others or be carried in the center, above the others, on a higher staff.

When the National Colors are passing in parade or in review, the spectator should, if walking, halt; and if sitting, arise and stand "at attention" and uncover.

When Flags are used in unveiling a monument, tablet or statue, they should not fall to the ground but be carried aloft, forming a distinctive feature of the ceremony.

When the National Flag is used as a banner the union should be at the left (as you face the Flag.) When used as an altar covering, the union is at the right (as you face the altar)_and_nothing should ever be placed upon the Flag except the Holy Bible.

"r pledge uu.gi.r,.3l3l f,l."t"i"?"Ji the United States of America and to the Republic for which it stands: One nation, indivisible, with liberty and justice for all.',

H. S. MORTON VISITS NORTHWEST

H. S. Morton, of Hill & Morton, Inc., Oakland, returned home June 17 from a two weeks' business trip to the Northwest, where he called on the firm's sawmill connections in company with T. L. Driscoll, manager of their Portland office.

OAK FLOORING

like this has beautiful texture

The texture and pattern of "Perfection" Brand Oak fooring make poesible a finieh that is seldom found on any other flooring. You can depend upon "Perfection". In modern plants operated by sldlled lumbermen, only the 6nest oak is selected. After prompt eeasoning and kiln-drying, it is perfectly milled and matched so that it laye smooth and etaya emooth. It is graded and handled eo carefully that upon arrival an5rwhere, it is always in perfect condition. Leading lumber dealers gladly feature this nationally advertised brand.

ARKANSAS OAK FLOORING CO.

PINE BLUFF, ARKANSA!'

Brand Oak Flooring,

'?crfctlm" Brand Oak Fluing, Blocka and pbllr, may be obtainal cbmiolly trated by tLc ''CELLl'lng F@s&

Thete's a size asil graile for evry tgpe of stfictrre, nm or old. Ask !o{r a?chirec, u btiklittg ciltlaetor f or ar ?Jtit,arc.

"Mr. Pip" Criticizes

Mr. Jack Dionne, Los Angeles, Calif.

Dear Sir & Gentlemen:

A drummer what was trying to sell me sum lumber left one of your papers in my lbr yd (I dont take it miself as I dont see no use spending money on these lbr journals) and I seen in it on page sixty 8 where you want to know what lbr yds are doin to get peepel to build. Its jest this kind of foolishness why I dont wast money on lbr papars. If you ever run a lbr yd yourself you would know good and well there aint no way you can get a man to build a house unless he wants to build it. I clame to no as much about runnin a lbr yd as anyBody & I dont neid no Paper to tell me how, and I know eny Practicle lubrMan knows that I aint goin.to sell no lbr in the summer but that in the fall i willl sell sorne maybe, as it has always been thataway and there cant no lbr paper red blue or eny other color change it%. there is jest so much lbr business goin to be and it gets less all the time everythings so highS If a nians famely gets to big for his house he aims to build to it but he aint unless it does is he: and a lbr yd man can't be arunnin round telling his neabohrs and freinds to raise biger famelies so they'll need lbr can he$ AND you cant go burn down a mans house or barn so as to get to sell him another can you; Chances are theyd catch you and then I reckon the lbr papers would have piecess telling how progreseve lbr men can best get out of jaile and arrtecles on MoDerN methods of breaking ROCK Anyways a man wants lbr he hnows where my lbr yd is at and Im usually there so whEn they drive up anholler that they wantt some lbr I get up and openn the gate for them and cloce it after they have went. You don't know whata lbrMann has to contendd with peuople asts you to figure bills for them and halve thhe time they aint made Up tHere minds to builds, and when they do come after lbr a lot of them expects you to help load there wagons even in summerr hot as it is. I have saw you at Assn Meetgs. I dont belong to no Assn dont BElieve in Assns they dont do no good but f sometimes go to the mestgs if they aint to farr offf as the drummers showe meea gooD time, ind have wanted to tell you what floosigness you rite and a feller sold me this typewrieter the other day so ain droppoing you these lines to tell you you aint no practical lbrman I have been running a lbr yd for myself 16 years come Sept and aught to know someThing about it, and i dont fool with tryal balances and invantories I kno who owes me and them that f owes draws on me for it and if I got the monie I pay it and sometiMes I get the bancs to hold these draftts until i can find someone who wants to buy a bill for cash somewhere which I can sell cheap to get the cash. Talkeing about Banks we shure need another Bnk here as the 2 hear are to tighet for anything They wont lend me any monav and haveant for 1o years and when I overdraw they ask me to move my acct but there aint but too banks here so I cant and have to pay it when I sell a caSh bill, and of course antho i know IVe made money, having been in business 16 Years and knowing it and bein a practcle lbrman but account living being so high I dont have much reale mony.

So now you lrnow how this folishness of yours semms to a real lbrman of practle eksperience running a lbr yd as it makes a man mad for a little ole paper telling him how to run a bus. he has run for 16 yrs.

Y ours trluly

Old Hickory Lbr co

Fuller Bile, Mgr & Owner.

Re,'ro"t with Pytoof

A painted fire-retardant red cedar shingle. Non-fading colors of exceptional brilliancy. Each quarter square comes to you packed in a carton-easy to display, they'll look well and sell well.

Let us send you a demonstration order in a mixed car of lumber or shingles. 'Write today for complete data and prices..

W. I. Carpenter Lumber Company EVERETT,WASHINGTON MINNEAPOLIS, MINNESOTA

Sole Agents for

Painted Shingles

(Red Cedar)

Manufactured By

Better Hardwood Floors

By B: E, Bryan, General Manager, Strable Hardwood Co., Oakland, and Vice President Pacific Coast Hardwood Flooring Dealerst Association.

B. E| Bryan

When our forefathers landed on the eastern coast of America and commenced the establishment of an empire on this continent, their first problem was that of providing habitations. These first American homes were crude, but fashioned as they were from the native woods which grew in profusion on or near the Atlantic seaboard, they we-re most substantial and afforded ample protection from the elements and dangers prevalent in the wilderness which they were to conguer.

These early homes were almost invariably floored with Oak or Mapft, both of which were plentiful. These hardwood floori have been in common use east of the Mississippi since America was settled. On the west coast of the Unlted States where large quantities of excellent Pine, Fir, Spruce, Cedar and Redwood were produced, the floors in piactically all of the buildings erected prior to 1880 on this coast were .of these native so-called softwoods.

As transcontinental transportation was established, Oak and Maple Flooring commenced to come to the west coast from the hardwood districts ,of the country. This movement westward gradually increased until the use of hardwood floors west of the Rockies is now as prevalent as in any other given section of the United States.

No manufactured floor covering can ever take the place of, or give to the user, the same degree of satisfaction that a well installed Oak or Maple floor does. lluman ingenuity has accomplished much, but man's efforts have not been able to improve on what nature has done in producing -a tree from which a hardwood lumber for our beautiful Oak and Maple floors is obtained.

The resiliency of hardwood results in wearing qualities which are not equaled by other floor covering, under,continuous hard usage. The stone steps leading up to a school' house door in one of our eastern states were hollowed in the center to a depth of one inch by countless steps of small feet over a period of years. In the doorway over these steps, a Maple floor installed at the same time as the stone steps, showed no wear visible to the eye.

The Oak or Maple floor in your home has, at no great

distant time prior to installation, manifested life and growth, and who shall say that it does not still reflect life is it confronts you daily and hourly a thing of beauty and satisfaction.

Within the last few years, the improper merchandising and installation of hardwood floors has resulted in some dissatisfaction on the part of the ultimate user and, consequently, in the substitution of fabricated floor coverings. The manufacturer, the distributor, and the installing contractor have been quick to see this trend toward substitutes and definite steps have been taken to re-establish hardwood flooring to the place in the public mind where it rightfully belongs.

This movement to make mandatory the installation of better hardwood floors, could probably be traced back to the present occupant of the White House. Among several major accomplishments which President H'oover has set for his- administiation, is the betterment of business and the elimination of what has, in the past, been designated as "profitless prosperity." The ramifications of this movement extena trom Washington, D. C. down through the entire industry, to the installing contractor.

We, of the- hardwood flooring industry, are convinced that we must "give to get." We have therefore started by insuring the uliimate user a properly installed floor, with provision for a legitimate profit to the lumber merchant ior service, and adequate compensation for the installing contractor, thus insuring the best possible installation which has been made mandatory.

Trade association has come to stay and is fast becoming a definite movement in business; and the one result of group action which will return the greatest dividends to buJinesi generally, will be the placing of the finished product into the possession of the ultimate user in the most satisfactory and economic manner.

The liardwood floor in a building is an item which represents both a utility and beauty value, and any concerted effort toward the betterment of this part of the habitations of humanity, will result in advantage to society.

BEN BYRNES BACK FROM NORTHWEST

M. J. (Ben) Byrnes, sales malager of Foster Bros. San Francisco, returned June 15 from a two weeks' ness trip to the Northwest. While there he made his quarters at the firm's Portland office.

W. D. DUNNING RETURNS FROM VACATION Inc., W. D. Dunning, sales manager of The Little River Redbusi- wood Company, San Francisco, returned to his desk June head- 24, lrom vaiation spent on a fishing trip in the Bishop district, Inyo, County.

Dollar Profits

instead ol Paper Profits lor Your July Bunds

THE RECENT SLUMP on the stock marhet once more proved that Paper Profits are infammable-too often they go up in smoke.

We, too, deal in pro6ts, but ours are sub stantial Dollar p16fi6-safe, steady, guaranteed.

Secured by Firgt Trurt Deedr. Under State Supervirion. Tax Exempt. Legal for Trust Fundr. Alwaye worth lfi) Centr on the Dollar.

It'.s HARVEST TIME fo, ROOFING DEALERS

o! more

Tranrfer your ravingt at no coat. Intereat paid ar of July 1 up to Juty 1O. t&(DYreY.cGo,c.:€'ry

Aggressive dealers and roofing contractors are reaping a harwest of business now. People are taking advantage of good weather to do their re-roofing jobs. It takes the aggressive dealer though to show them that this is good business. One of the reasons why the WeaverHenry dealers and roofers are getting such a large portion of this summer work is because tfiey meet less sales resistance.

Creosoted Douglas Fir arrd lts {.Jse in California

By Gardner P. Pond J. H. Baxter & Co., Los Angeles.

Douglas Fir, commonly used in this State for structural purposes, is, according to the U. S. Forest Service Bureau, the strongest soft wood in the world, and the most important of American rvoods. As the largest percentage of it is produced in the States of C)regon and Washington, we in California are ideally situated to economically use it in the construction of our homes, buildings, bridges, wharves and for most everything in which rvood is used.

Realizing the benefits to be derived from the use of this wood, the Southern Pacific Engineers in 1889 were successful in treating under pressure Douglas Fir Piling with coaltar creosote to protect it against the ravages of the marine borers, commonly knorvn as teredo and limnoria. These piles were used in the construction of the Oakland Long Wharf, which was removed about l92O to meet changes in waterfront conditions, although a large quantity of the piling removed were in such condition that they rvere reused in other important work.

Since Douglas Fir was first successfully treated under pressure, millions of lineal feet of Douglas Fir Creosoted Piling have been used in the construction of wharves, bridges, and are giving wonderful service. Millions of board feet of timbers, as well as cross-ties have also been protected against decay and other wood destroying agents, and are now giving efficient and economical service.

The creosoting industry on the Pacific Coast has been alive to the demands made upon it, and has, from time to time, developed improvements in the treating of wood, which methods have, undoubtedly, increased the life in service to be expected, thereby greatly reducing the annual cost of stiuctures in which it is used.

A few years ago it was found in Southern California that certain termites, commonly called White Ants, were making serious headway in shortening the expected life of untreated lumber structures, such as bridges and wharves, as well as telephone and power poles. The creosoting industry on the Pacific Coast in order to further protect and extend the use of Douglas Fir. has refined treating processes in the way of eliminating the public's most important objections to free surface creosote and obnoxious odors without sacrificing thorough preservation. This treatment is known as the 6 lb. or 8 lb. Empty Cell Process, and suitable for all but marine rvork; and makes creosoted Douglas Fir highly desirable for termite protection in the construction of buildings, homes, etc., by using it for sills, under-pinning, sub-floors, and many other places where the wood would come in contact or close to the ground. This method of treatment has also made it possible to use Douglas Fir for telephone and porver poles, and there are now many thousands of them in service in California.

It is essential that all creosoted material coming in contact with salt water have at least 12 lb. Full Cell Treatment.

It is important for the buyer's protection, when ordering creosoted Douglas Fir, to specify the poundage of creosote;

whether full cell or empty cell is desired, and also that the creosote used in the treatment of your material is a pure derivative of coal-tar, and conform to the American Wood Preservers' Association Specification for No. 1 Creosote Oil, and the treated material be'properly inspected at the Creosoting Plant by accepted authorities.

It is also quite important that creosoted material by properly handled, and the following suggestions, included in the Standard Specification issued by three of the commercial creosoting companies on the Pacific Coast, is of value:

"In handling creosoted material particular care must be used to not damage edges of lumber or timbers nor to abraid creosoted surfacel to the extent of reducing the depth bf the creosoted wood, nor to expose untreated wood. Sharp pointed tools must not be used in a lvay to puncture the creosoted shell, and the use of same shall be limited to the end of sawed lumber and to the ends and within three (3) feet of the ends of creosoted piling.

In rafting of creosoted piling, the use of dogs will be permitted, if driven within three (3) feet of either end of the pile.

The proper handling of creosoted material during its entire journey thrgugh the retorts and to its final destination in the structure is of supreme importance and justifies the most careful supervision of all handling operations.

We recommend for your careful consideration and enforcement the following thoughts and suggestions:

CREOSOTED TIMBER is entitled to the same respect and care as steel, concrete or vitreous construction materials.

It is property, the value of which can be greatly reduced or totally destroyed by improper handling.

Creosote does not penetrate the entire volume of the stick, but if no puncture or cut is made which will expose un-

treated wood, the stick is permanently protected tack of decay, fungi, marine l:orers, white ant or against atother wood

destroying agent.

ALWAYS, if possible, frame timbers before creosoting. If cuts exposing white wood are unavoidable, ALWAYS give exposed surface two brush coats of hot creosote.

Framing must be accomplished somewhere prior to the material reaching its place in the structure. If purchaser is so located as to be unable to frame, before material goes to the plant for treatment, the creosoting company in most cases can undertake this framing at little if any greater cost than had the framing been done by the purchaser.

Do not chop, drive dogs, peavies or other sharp tools into creosoted timbers. If holes ire unavoidably made, fill same with thoroughly creosoted, tight-fitting wooden plugs. This is particularly important with timbers used in sea water.

Protect creosoted material from chafing.

Bore all holes for bolts sufficiently small to give a driving fit.

If possible, on a batter. on the bolts, off by drift.

IJse creosoted fender piles. llntreated piles and thd stumps of replaced piies serve as a breeding ground for marine borers.

brace structures with creosoted piles driven Sawed braces, bolted on, in time become loose leaving an opening for attack; or are knocked Wendlin

Creosoted piles stan<l driving as rvell as untreated piles, but their additional value justifies greater precaution against damage.

IJse a follower or other means for avoiding injurious brooming or slivering of pile head. Do not pound a creosoted pile longer than necessary.

Avoid brooming, breaking or splitting of portion of pile below cutoff.

Carefully paint of hot creosote."

cutoffs rvith trvo or three coats

It should be remembered rvhen handling creosoted material that when considering only its initial cost, it is an expensive material as compared with untreated lumber and piling; and it is very important that the creosoted shell is not punctured with sharp tools. If so, the untreated wood exposed should be thoroughly bathed with two or three coats of hot creosote.

Those in the creosoting industry take great care in handling the material at the plants, aboard their coastwise vessels, and when making deliveries. If no damage is done to the material by the time it is installed, it has been definitely proven that the use of Douglas Fir Creosoted Piling and Lumber is the cheapest and most efficient construction material yet found for certain uses. Public and private owners of wharves have, from experience, learned that the use of creosoted caps, stringers, joists and decking will materially reduce the annular cost of their structures; and at the present time there are wharves on the Pacific Coast wherein creosoted .caps, stringers, etc., are replacing untreated timbers that were originally installed.

Creosoted material has proven ideal material in adopting itself to the evolution of water-front development. Changes in the type and size of ships, the necessity reaching into greater depths of rvater, methods of handling cargo, etc., have been rapid and continuous. The cost of reconstructing wharves to meet these changes in rvhich creosoted material was used, has been surprisingly low as compared rvith the cost of reconstructing other structures in which concrete or other so-called permanent material rvas used.

The merits of Creosoted Douglas Fir have been proven by actual experience records, and its rlse can be adopted without any hesitancy by those desiring permanence, strength and low annular depreciation or upkeep costs.

AXEL H. OXHOLM IN SAN FRANCISCO

Axel H. Oxholm, digector of the National Committee on Wood Utilization, Washington. visited San Francisco June 12 and 18. He addressecl members of the Builders'-Exchange and the public on "The Program of the National Committee on Wood lltilization-Its Accomplishments and Aims."

L. HALL

Sa n Fra noisoo

70O Standard Oil Building Los Angeles

Car & Cargo Shippers WHOLESALE DEALERS

In These Qualitg Products

Cedar Shingles

Redwood Shingles

Redwood Split Stock

Redwood Lumber

Douglas Fir :=lt-tr€

California White & Sugar Pine :=tt{=:::=lt-

Beauty and Adaptability of California Pine Panels Demonstrated

The beauty and adaptability of California Pine plywood panels as a decorative medium have recently been demonitrated by an extensive and iflteresting installation by The Red River Lumber Company in the Westwood Theatre at Westwood, California.

The panels used were finished at the factory by the new color-sandblast process developed by this company and qgyr being marketed under the trade name "RED RIVER PANEL". By this unique process, for which patents are pending, the color application is combined with the sand blast erosion which cuts away the soft wood leaving the hard grain in relief.

There is no limit to the colors, shades and color-combinations obtainable in this Red River process. The combination of light and shade and the blending of colors gives a great variety and interest to the surface of the wood, en-

The walls around the organ lofts are in rose tints and the stenciled border around the ceiling is purple and rose with a touch of green, coral and yellow in the tops of the pilasters.

- The cost of this job, using RED RIVER PANEL throughout, was figured against an estimate for repainting and rekalsomining-the old walls and the cost of the panel installation was about 15 per cent higher. This was more than made up in the saving in time and the fact that there were no wet wall surfaces at any time.

There was no interference with shows, no shut down and no loss of box office receipts. With seven night performances and six matinees weekly every opening was on time and the saving of income went a long way toward paying for the new material and work.

The entire installation was made by carpenter labor as

hancing the natural beauty of grain pattern, and the effect is something said to be impossible to get by any other means.

In the Westwood Theatre some vivid colors were used with telling effect where a color accent was needed, but the general tone is one of restful quiet. In the lobby there are wall panels &xlz0 inihes, with one-piece faces done in scarlet-and-gold, separated by pilasters in green-and-gold, while the ceiling is in cream with stenciled brown beams and a touch of red moulding. The ticket booth is in blackand-gold, red-and-gold, and black-and-silver panels with trim of green and scarlet mouldings.

In the foyer the wall panels are gray-and-brown in the wainscot and green-and-rose (soft pastel shades) above, with heavy box-beamed ceiling. The auditorium, with its 3Gfoot high walls, carries panels 5 by 10 feet in yellowand-tan. The pilasters are of a green-brown tone, resembling the bark of trees. These wall spaces on account of theii large area must be more or less neutral, but the variety of color and light invites the eye to explore its subtle pattern, and regular patrons of the theatre remark that they never tire of looking at the walls.

Lobby and ticket booth. Picture ponels on roof of tichet booth are stenciled,, sandblasted and colored.

the panels, stencils, trim and mouldings were finished before-delivered, and there was "nothing to do but nail them on." The only work done by painters was to putty exposed nail heads after the installation was in place.

- The Westwood Theatre is a modern house of 1,10O seats, with water-washed air ventilation, a large pipe organ, and the latest type of stage and projection equipment. It is built entirely of wood, yet carries a low rate of insurance, and has been favorably passed upon by underwriters' inspectors. This is due to the heavy "slow-bu-rning construction," an interesting example of the use of heavy timbers and solid walls.

There are no studding walls, even the partitions are built up of 3-inch cedar, ceiled both sides,' set in between the posts. The 14x18 posts running from.foundation to eave, with their corbel tops, are carried through the interior u'alls, where they are boxed in and form the main architectural note. Thi large pilasters shown in the illustration of the wall .detail are the actual posts, the two narrow pilasters are applied as battens.

This installition proved the economy of the use of panels where they are finished before being placed on the wall, (Continued on Page 77)

AUTOMATIC STACKING

The Second Point in the Drying of HDE Economical Hardwoods

Th|r tunbcr b bclng rtacked tor the EIDE dry |rllnr. Note the .3tEck to cvery loottt ncthod of lnrur{nl unl. forn drylng. The rtecktog lr autonatlc, belng donc ln a trarne wblch hotdr cver:f plecc oC tunbcr ln tlnc, me above the other.

Th|s nethod dcvetoped ln our owr plentr, bar proven rnort cttectlve ln lnduclng evclrclrcuLtlolr.

Thc lurnDer goer ln tLt trorn ceretut alr.drtrilng on tlre yard, and holdr ltr flatners end Hghtnerc becaure of tbe cale urcd ln the klln lrooecc.

Deutsch Edwards, lnc.

The Mark of on Eoery Strck

Values and Profits

Oscar Wilde once said that a pessimist was a man who and that "value" composed as it is of varying elements, knew the price of everything and the value of nothing. must be thoroughly understood before it can become of

To coin a corresponding retroactive epigram, an Optimist may possibly be defined as a man tvho appreciates Values.

Profits, to coin another phrase, lie in a just appreciation of Values-and their securing in turn produces Optimism.

It naturally runs around in a sort of circle and if you will take just a little pains to locate definitely on the circumference, you and yottr business rvill keep on piling up the values and the profits.

Now, then, what do we lnean by "profiting through a just appreciation of valttes" ? What, for instance, is the VALUE-TO-YOU of a house bill sold ? Under which of the follorving heads u'ould you classify that value-that profit ?

l-The Increase of your business;

2-^the actual profit on the goods sold ;

3-The turn-over of the stock;

4-Beating your competitor;

S-Keeping your force busy;

fActivity of your finances.

Each of these, it is true, possesses a certain element of "value" but in our study of VAI-UES we mttst first determine our understanding of "value".

"Price" is merely the amount of the "goods-we-have" which we are willing to exchange for the "goods-we-want"; and at that, there are always two "prices" concerned in every transaction, potential or actual, and these trvo prices are :-

a-the price the seller rvants to get; and

b-the price the buyer is rvilling to give.

No transaction is perfected-no sale is made-until these two prices coincide, in terms of "money", rvhich is merely the accepted medium of exchange.

Each of these two prices is governed by the "value" placed upon it by each party to the proposed transaction;

practical, commercial use. , "Value", indeed, is extremely variable. It could not be otherwise, being based on so many conditions.

Speaking mathematically, "valtte" ^ay be roughly defined as the resultant of the forces which affect, or are affected in the buyer or seller by, the article in question.

The accuracy of VAI-UE, therefore, depends on the degree in which all of these contributing forces are determined.

And, unless VALUE can be determined with a high degree of accuracy, PRICE can not be, for PRICE depends on VALUE.

For instance, besides the six main eletnents of PRICEMAKING value listed above. there are others to be considered, as :__

7-Filling your customer's u'ants;

8-Satisfying his ambition, comfort, pleasure, etc.;

9-Establishment of his confidence in your ability to supply and do numbers 7 and 8 above;

l0-Increasing the size and permanence of the community by one more building; thus increasing the potential market for your goods;

ll--Raising the local standard for Better Buildings;

12-Advertising vour business by r,vork accomplished.

Study these items and you rvill see that each one of them is in turn made up of subordinate items.

Give this matter the thoughtful consideration it deserves and you rvill realize the tremendous importance they have in the determination of the VALUE-TO-YOU of your sales.

PRICE-the amount of something you receive in exchange for your goods-so long as it covers the MATERIAL COSTS plus a REASONABLE PROFIT, in a strictly commercial sense-is of very little mom.ent compared to the determination and the fixing of the elements o{ the VALUE-TO-YOU of your sales.

Beauty and Adaptability of California Pine Panels Demonstrated

(Continued from Page 74)

it is also something entirelv new and different and unusually attractive. The permanence of this decoration is considered an important factor, as the panels will not crack or warp, and can be washed or dusted. These economies and the advertising advantage of the beauty and novelty of decoration applies to any public or business building, as is being favorably received by architects and building' owners.

The Westwood Theatre was designed by \\'. 13. Laug-

Panels -- Veneers

head (Paul Bunyan), who also handled the redecoration, as he is one of the inventors of the Red River panel finishing process. The mural painting on the proscenium wall and organ lofts were painted by G. R. Bradford of the Red River Construction Department. Credit for the color blending and processing of the panels goes to Olen Johnson, w'ho has been in charge of this work since the first research experiments.

Detail of wall showing 5xl0 panels and pilaster trim.

T. Cooncr Curtlr Wlltbnr

CABIN

Lumbermen's Service Association, F"y Building, Los Angeles, has prepared an assortment of practical a n d beautiful plans for Mountain Cabins that are attracting a great deal of attention.

Fr-ooo.R.an+.

'Ccnoro -1 Lrvrclq O.or1.Canrct flo ts.

Tdrecre-

Caord (b 4.

PTANS

Here are several of the more interesting ones. Lumber dealers in the hill districts of California have been using these plans to excellent advantage in promoting summer business.

frEsr Floop CaBtcl flos. lzcoao Trcr,z

./urorns 0oco ./aoum0onr !uq;

-IloooDr.an-

C-oorc! fl6.p rt.,,l 0rAN. Caorcl f]o ?6

Floyd A. Dernier

W'hat Has The Past Year Meant to You and Your Business

By Floyd A. Dernier Lut'rbernrents Serwice Association, Los Angeles

To many lumber dealers it was jtst another year wasted awav. *orxir,g and planning to mike ends meet' While to ;it;"! it i.pt&."t.d -ot. irofits and greater opportunities for the future.

One lesson lumber merchants have learned is' that tfrrough co-operation there is strength, -and with a united force "ioncenirated on a purpose, results can be accomplished.

During the past year more constructive work has been started ind m-ore progtes. made toward eliminating evil a"a u"ethical practices- within the business of merchandising b"ildi"g materials than in many years, and the gratifyini results "cannot help but strengthen association work and *it. """tt individual'member riore willing to assume his part of the duties and exact from him a promise to conduct ti" bosiness in the same manner he rvould like to see his comoetitor oDerate. Confidence more than any other one thing can ani rvill bring about a universal merchandising ti.ti*, *t ere all rules o"f selling will be e.qual-a number.1 board is worth just as much in one man's yard a-s it ts tn another, plus transportation. There are no- good reasons for deviating from prices that are proven to be fair to dealers and custimers any more than ih Stetson hats, Nettleton $hoes, Ford automobiles and thousands of other staple commodities.

The days of pencil pushing in the lumber business, cheatins yourself in-order to take business away from someone etJe, is fast becoming a thing of the past. Experience-has taught that regardless of youi pencil pushing ability, others through lack of cost knorvledge will go you one better and ofier -their merchandise at or below replacement value, representing another sale consummated at a loss to the indultry of which you are a part. Any man who represents himself as a saleiman, whelher he be owner or employee, that hasn't pricle enough in his ability to make sales that reflect legitimate profits, has no business merchandising building iraterials-his place is back of a counter wrapping up com"modities that have been priced by someone else who understands what each item must be sold for to show a profit. No salesman can get a kick out of, or be proud of iales in which the publiJdictate the sales price,-o!--the other hand, every sile cotttu-mated through your ability as a salesman to properly explain the merits of your- goods and service makei you i bigger and better man' self confident, respected by all because yotl are a succbss, honest rvith yourself, your employer and the buyer'

Merchants in every line are fast learning that -only through association rvork. consistent advertising and helpful service can profitable business be created.

You must let the public know what you have to offer that they can use-and the more attractive vou can feature your meisages the greater will be their appeal. A certain lumber mirchant right here in Califoinia recently told the

writer that over 65 per cent of his business was attracted to him through newspaper advertising, printed Bungalow Books and his complete plan service. Twice each week he carries an illustrated advertisement in his local paper, showing exterior and floor plans of an attractive home with a message advising he has arranged with a competent contractor to build this particular home complete, ready to occrlpy for a given amount of money. The price includes everything-plans, finances, materials and labor. Before this plan is featured in the paper the complete plans are procured-they are then turned over to one of his contractors to figure, after this they are submitted to the Building & Loan Company: every.detail is arransed for before his pany; arranged ppears in the paper. Certain allowances are proposition appears paper. Certain made in the specifications which permit t the prospects to select their own hardware. electric and plumbing fixtures, etc., and the business created is divided betrveen his contractors. In this rvay he is able to keep them constantly employed and he is disposing of his materials at a nice profit. All business consummated under this modern method is non-competitive to both himself and the contractors. After all his operations are simple and the wonder is that more lumber merchants do not conduct their business along this same line.

The public are, always have been and always will be, rvilling and anxious to entertain propositions regarding Home Building Service-they are not interested, however, in the prices of the various units necessary to complete buildings to meet and care for their requirements; what they want to knorv is just what it is possible for them to get for the amount of money they are able to invest either in cash or obligation.

It is easier to interest home buyers in a plan to build for them just rvhat they rvant than it would be to sell them a place already built, and yet, speculative builders and cornpanies dispose ol several thousand homes right here in California each year simply because lumber merchants do not offer any opposition.

Most lumber dealers give more thought 'to curtailing rather than investing money in creating business-this is a serious mistake. You have a very substar,rtial investment in your business, a certain fixed overhead that must be maintained regardless of the voltime of business you do, so that any inveslment you make in plan books, plan services and advertising applied to your business to increase sales cannot help but be very profitable.

Just try a plan of appropriating a given percentage of last year's business to be used in creating new business. then'be consistent and spend this same percentage each year regardless of how large it may amount to.

Remember, in every community there are a certain number of dollars available each year for investment. Are you making as strong an appeal to attract these dollars to your front door as the othei-business interests of vour town?

Hillyer Deutsch Edwards Co. Improving and Modernizing Two Big Hardwood Plants

Hillyer Deutsch Edwards Company, of Oakdale, La., one of the most successful, progressive, and rapidly developing hardwood manufacturing concerns of the United States, are busily engaged at the present time on improvement plans that will hugely improve and enlarge their trvo already big and efficient hardwood mills located at Oakdale and Glenmora.

As Oakdale, their headquarters plant, they are equipping themselves to go deep into the remanufacturing of hardwoods in response to one of thb great demands of the times. This is being done through the enlalging and entire reequipping of their "dimension plant", u'here their remanufacturing is done. Every machine in this department is being replaced with the newest and latest equipment, and steam power is being replaced throughout with direct connected electrical equipment, so that each machine will have its own separate power house. Besides the many new machines, a complete glueing plant is being installed. When this plant is completed, which will be by mid-summer, this concern will be equipped to sell cut-ready-for-use hardwoods of any size or character, glued up or otherwise.

This is one of the new thoughts that is coming so rapidly into the lumber manufacturing business, and Hillyer Deutsch Edwards, always one of the most progressive of lumber making concerns, is preparing to stay in the front ranks of service givers. As explained bv Parris Fuller, the

keen Vice President of the company, they give their trade three major savings by selling them their stock cut and ready for use in the factory wherever located. First, there is no waste. Second, the freight on the lumber that would go into waste if cut up at the factory, is saved. Third, the cutting is done in the South with low priced labor, a great saving over doing it at high priced industrial labor.

At Glenrnora, their mill located several miles from Oakdale on the same line of railroad, they are doing a general rearranging and re-equipping of the entire plant, putting in roller bearing equipment throughout, and making it as thoroughly efficient as human ingenuitv can devise. Bv so doing they hope to increase their production at this plant more than one third.

By October all their improvements rvill be completed.

They operate a third mill at Mab, Louisiana, rvhere no charges are being made at this time. Their total present production is 75,000,@O feet annually.

This is one of the firms that cater to the trade that wants its hardwoods dried to a certain exact moisture content, and certain exact condition of fiber inside and out. They are unusually successful dry kiln operators. One of their improvements at Glenmora rvill be ten new dry kilns.

Wonderful intelligence and efficiency of operation and merchandising has made Hillyer Deutsch Edwards one of the most successful hardwood operators in the entire countrv.

PALCO BRAND REDWOOD meanS

REDWOOD from unsurpassed forests, backed by reforestation: Permanent suPPlY.

REDWOOD from ilre greatest mills in tIrc industrv: Greatest in production, greatest in capacity.

REDWOOD from tfie most modern manufachrring plant available. A plant which refines lumber to a greater extent than any other manufachrring enterprise.

'FINE TIMBER, WELL MANUFACTURED IN VOLUME.

PALCO REDWOOD is especiallv prepared for each specific need.

THE PACIFIC

California Representatives

NORTHERN

Red Grimes

L W. (Lew) Blinn' II.

SOUTHERN

Gus Hoover

Geo. Melvilb

Hwh Alderman

Stand of Redwooil timben The-Pacific

PALCO SERVICE meanS

WELL manufactured REDWOOD properly sold.

The largest distributing organization. The most advanced sales policy. Heh for the dealer in hrrning over his stock.

Variety of items in mixed cars to reduce investment.

Refined products ready for ttre consutner. Paper wrapped and carton packed stock.

SAN FRAT{CISCO

311 C-alifornia St

Enterprising salesrnen. Fair dealing. LOS ANGELES 7fi) Stan&rd Oil Btdg.

Lumber Company, Humbolilt County, Califomia

Member of the Califomia Reilwooil Association

Botanical Nomenclature as Applied to Mahogany

By C. D. Mell, Secretary, Philippine Mahogany Association, New York City

The origin of the term mahogany and its early application is not definitely known, but the name appears to have been in more or less common use already during the middle of the sev=enteenth century. All available published records afford abundant evidence that the name has never been employed to denominate the species of only one particular generic group of trees. A number of entirely different kinds were called mahagon, mahogonney or mahogany. The first appearance of the nam_e in prjq!, as applied to one of the species now recognized as yielding genuine mahogany, occurred in Ogilvy's "America" in 1671, but it lvas not until 17ffi, or nearly one hundred years later, when Jacquin appropriated the name mahogany in a slightly modified form as the botanical specific term of the West Indian tree which he described and named Swietenia mahagoni.

The confusion in plant names was far greater during the early Colonial days than it is norv. Captain Dampier* in his account of his voyage in the tropical American waters in 1681 states: "We reckon the pereagos and canoes which are built of cedar the best of anv." Dampier had reference to the mahogany and not to the cedar tree. F'or the g'reater part of a century prior to the time of Dampier's visit to the West Indies the term cedar had been the most familiar designation for the tree which Jacquin later described and named Swietenia mahagoni. In fact, a good many other kinds of trees with a red heartrvood r,vere also called cedar, and the tree now commerciallv knorvn as Spanish cedar is one of the kinds that is still burdened with this early misnomer.

That the name mahogany in one or more of its forms was from the earliest times a comprehensive term is known from the fact that it was applied to a good many botanically different tree species growing in those parts of tropical America where English was spoken. From the form of the word, it is clear that it is an Anglicized name derived perhaps from a corruptecl Spanish u'ord that has now lost its original significance. The aboriginal Carib-India{r name for the mahogany tree is caol>a; this name was adopted by the Spanish-speaking people throughout the tree's range of growth, ancl it is the onlv name that has stoocl the test of time and that has not been corrupted nor applied to any trees except to those of the species of Swietenia.

If it is finally decided that the Philippine and African mahogonies must no longer be classified as mahoganies of commerce. because they are not so named at sources of origin, it rvould seem logical then that the species of Swietenia should likewise be designated by the name under which they are knorvn in tropical America, which is caoba. Practically all parcels of mahogany logs imported into this country are manifested and entered through the Custom llouse as caoba and not as mahogany. If the Philippine and African mahoganies cannot be classified as mahogany, because they are not knolvn by that name at sources of origin, then, by the same token, caoba logs must not be marketed as mahogany. The trees of the Swietenia group have no more right to the name mahogany than the scores of other trees that once rvere and still are called mahogany, r,r'hich is a type name.

-'ilrefield's edition of Dampier's Voyage, London, 1906.

In this particular connection, it will be of interest to note here that according to Johann David Schoeff the vernacular name mahogany was applied to a number of botanically different trees for a good many years prior to 1783. Dr. Johann Jacob Palm*, who edited the field notes taken by Dr. Schoeff in the Bahama Islands, stated that: "The mahogany rvood which is sent to E,urope from this and the other West Indian Islands does by no means come from one and the same variety of tree. Besides the Swietenia mahagoni, several kinds of Mimosa and perhaps other related trees are marketed under this name. Thus it happens that so many different sorts of mahogany wood are found in merchants' rvarehouses and in artists' work-rooms. An uncommon sort is called here, from its color and coarse rvood-fibre, the 'Horse-flesh Mahogany'. Another kind, paler in color, is the so-called Madeira wood, but this also 1>asses in Europe for mahogany. This is more easily workable, and comes from the Cedrela odorata L."

From the above citation as well as from numerous other published accounts it may be noted that there were more than a score of different kinds of woods denominated mahogany long before it became known that several species of Swietenia occurred in Mexico and in Central and South America. One of these species growing in British Honduras rvas exploited by the English logwood cutters around Belise (i.e., little bay), already during the seventeenth century, under the name of baywood, It was so named, because the rvood was cut on land bordering rivers flowing into the bay on rvhich Belize is now situated. The tree species and the rvood rvere not recognized as having any relationship with the Swietenia species from the West Indian Islands, and much of this Belize or British l:[onduras r.vood has never been accepted as mahogany, because of its soft and spongy nature. It must be remembered, however, that this so-called baywood is obtained from a species of Swietenia.

From tl.re foregoing it may be observed that for over two centuries there has been a gradual extension in the use of the ternt mahogany as applied to botanically different woods that entered commerce. The lumber trade as well as the general public always have recognized trvo main groups of mahoganies, i.e., the genuine and the commercial. One comprises the woods obtained from the species of the genus Swietenia growing naturally only in tropical America; the other embraces several kinds of lvoods dcrived from widely different botanical sorlrces, but rvhich simulate those produced by the genus Swietenia.

Properly speaking, a wood may gain ger.reral recognition as a commercial mahogany, if it is equal in many important respects to'ivhat has been accepted as forming the type or standard for comparison, i.e., Swietenia mahagoni. If it does not possess the chief characteristics of the tvpe .ivhich is true in the case of the bayrvood above referred to, it is not accepted by the trade as a mahogany of commerce. A rvood simulating mahogany is entitled to the name, if the latter is modified by some appropriate qualifying adjective. Thus, --littt.rit of the IJoyd Library, Bullctin No. 16, Botany serics No. 2, P.34, Cincinnati. 1911.

(Continued on Page 86)

Changes for the Better in the Lumber Business

By Stephen Westover Secretary, San Gabriel Valley Lumbermen's Club

I would just like to comtnent on a portion of the Editorial Ramblings of the June lst issue of The California Lumber Merchant, rvherein you predict that the "Hellacious conditions that prevail here" in the lumber business will not always contintte.

Reviewing the changes for the better brought about in the last trvo years by earnest, constructive attempts of group associations to standardize the merchandi'qing of the products they handle, you rvill find a very definite forward movement.

The adoption of American Standard grades and sizes, a uniform retail price list in conjunction with accepted Standard Estimating practices. that are in use in every Association in the South, are some of the accomplishments that have done much to reduce the hazards of individual operation.

It has been said-and rightly so-times without number, that the so-called independent non-co-operative lumber yard is a relic of the dark ages.

Competitive ideas are changing, the newer and more severe competition is between basic industries, and not between members of one particular industry.

For some unaccountable reason the retail lumber mer-

chant has lagged behind other retail businesses in the acceptance of modern merchandising ideas, but the interchange of thought brought about by association work is overcoming this handicap.

The price cutter rve have ahvays with us, the inherited instinct of selfishness is very far from being eliminated, but it is very evident that his star is not in the ascendancy.

In the book "Trader Horn" the author outlines in a very entertaining manner the co-operation of his firm which was of English origin, with that of a rival German company, both of whom were engaged in rubber and ivory trading operations on the Gold Coast in the early seventies. Telling of their desire to work harmoniously he has this to say of the guiding spirits of these two competitors:

"Wherever you meet any of these genuine giants of commerce, you rvill always find them run by gentlemen who are even at the present day bound by sound reasons, to accept each other's burdens for the sake of commerce which cannot exist without unity."

If these merchants, so opposed racially, could in those early ddys- see the futility of wasteful competition, should it not be easier for the modern merchant to conduct his business along rational lines, rvith a definite constructive merchandising policy?

Dea,r Jack Diontre

I would like to devote this entire space to wishing you and your publication Many H"ppy Returns and all that sort of thing, but my company might tell me that I had wasted an opportunity to tell your readers that we are in the Flardwood Business, so I'll just say "Good Luck" and put our card at the bottom and thus ki[[ two birds with one stone. Yours cordiafly,

I 044- I 0 58 Forty-Seventh Avenue Oakland, California

Botanical Nomenclature as Applied to Mahogany

(Continued from Page 84)

the inherent properties of woods essentially determine whether it deserves to be classified among the commercial mahoganies, and when once generally accepted as such, as is the case with the Philippine or African mahoganies, there can be no question raised as to their proper commercial classification.

Finally, it must be remembered that the name mahogany has always been used as a generic or comprehensive trade name to include a number of different kinds of woods having certain properties in common. In botanical parlance, no distinction is made between the hard and heavy grade obtained from Swietenia mahagoni, which is the standard type of mahogany, and that of the soft and spongy kind known as baywood; as already explained, botanically the latter is a mahogany, but the trade has not accepted it as such. Botanists apply the name mahogany indiscriminately to any and all grades of wood produced by the difierent species of Swietenia- Commercially, however, there is a clear distinction made between mahogany and baywood, notwithstanding the fact that both are obtained from species of this same generic group. The tendency to rely on botanical genus as being the same is prone to give rise to incorrect nomenclature and deception. As pointed out above, baywood cannot consistently be classified commercially as mahogany, and the trade cannot accept it as such; according to botanical nomenclature, it is a mahogany, but, if it is sold as such, the purchaser is deceived. It is manifestly a difficult matter, therefore, to adhere strictly to the botanical classification in selecting trade designations to be applied to plants and their products. In the case of lumber products the tendency has always been to rely on physical properties and to classify the rvoods in accordance with the principles of similitude. There are no scientific definitions for any of the wood groups, such as the oaks, walnuts, and mahoganies, etc., except those which are afforded by the botanical descriptions of the tree groups, i.e., Quercus, Juglans, Swietenia, etc. While these constitute a guide, they give no clue as to the quality and character of the woods these groups produce. Thus, it is apparent that so long as the trade agrees upon the name of awood product, there can be no deception or fraud. The commercial classification is quite sound and cannot lead to deceitful practices; on the other hand, the botanical classification is fraught with all kinds of irregularities, even if the strictest adherence to the principles of botanical nomenclature and synonomy were maintained.

The promulgation of the Federal Trade Commission's ruling, as set forth in its stipulation No. 324 (April 8, lgD), supports.the botanical nomenclature as the basis for revising plant names. The Commission ordered, in the case of the mahogairies, that the woods of the several species of the genus Swietenia alone may be classified as mahogany. Insofar as the factors of the trade and the general public are concerned all the trade names affected by this order were wholly tenable and in no wise false nor misleading and did not deceive the public, particularly in view of the fact that the Commission had failed to provide the trade beforehand with a code or set of principles governing the selection and rejection of plant names. However, the Commission's'order, as it now stands, permits the use of the name mahogany for the baywood type which the consumer will not accept as a mahogany. This extension in the use of the name brings about a far greater confusion than that which is claimed by the Commission to have existed before its ruling was made.

principles are properly applied, they may lend simplicity, consistency, and stability to trade designations; if they are follovi'ed inconsistently, they will ultimately create a complex and difficult situation. Revision must be made along scientific lines. The botanical generic group (genus) must be accepted as a unit, and all its species must bear essentially the same trade generic name. Confusion will result, if the trade generic name of one genus is applied to the woods of other genera. It would be basically unfair to permit woods of two or more genera in the same plant family, or in two or more different families, to bear the same trade generic name. The present commercial designations which are based on similitude, are undisputed by the lumber fraternity; if they are based on botanical nomenclature and are inconsistently applied, they cannot be accepted by the trade.

The foregoing naturally leads to the consideration of the present status of the commercial mahoganies. The lumber trade now enjoys sales aggregating to about 45 million feet of Philippine mahogany, and approximately 3O million of African mahogany, as against 25 million feet of genuine mahogany from tropical America. The moment the Commission's ruling becomes effective there will be available in the American markets about 25 million feet of mahogany and the balance of the 100 million feet ordinarilv consumed as such will be sold under wholly difierent nanies, and the public will probably be obliged to pay 100 per cent more for their true mahogany products.

There can be no other serious consequences as a result of the Commission's ruling; but to enforce dealers and users of these particular woods to stop using the name African mahogany or Philippine mahogany as applied to the woods in question will be a formidable task, and it is reasonably safe to say that it cannot be done. And, if it could be done, no real or even imaginary benefit could possibly accrue to anyone. On the contrary, there would be no end to difficulties and annoyances to everyone concerned. These are the viervs held by every practical and intelligent man in the lumber and rvood-using industries.

There is no possib-le way open for permitting the African woods to be called African mahogany, if the botanical nomenclature is to govern. It is authoritatively known that no species of the genus Swietenia grow naturally in Africa. Moreover, while it is believed that several species of the genus Khaya produce some of the woods now known as African mahogany, there are no authorities in the United States who can show that all the so-called African mahoganies are produced by the species of the genus Khaya. Theie are sources of supposedly reliable published information indicating that the original shipments of African mahogany logs from Senegal were obtained from a tree botaniially denominated Khaya senegalensis, but it is now believed that only a very Small percentage of the logs entered here are obtained from trees of this species. In bther words, it is-seriously questioned whether the species of the genus Khaya really afford the bulk of the wood now ofiered and sold as African mahogany. The only definite information extant is that the African woods now masquerading in the American markets as genuine mahogany aie not pioduced by the species of the genus Swietenia,-and, thereiore. are not true mahogany as defined by the Federal Trade Commission's Stipulation No. 324.

Among those interested in the status of the so-called African mahoganies the question naturally arises as to what relationship the genus Khaya bears to that of Swietenia. A

The botanical nomenclature has been suggested as a basis for revising trade names of lumber products. If the basic (Continued on Page 88)

Difference Between Salesman and Wrapper Boy

Man presents himself in front of the counter in a paint store.

"Gimme thirteen gallons of light yellow paint and four gallons of white paint".

"Righto", says the wrapper boy as he hands out the goods and names the price.

But a salesman-what does he do?

"I judge from the colors, you're going to paint the house," he observes. "Good idea; can't afford to have any wood or metal work on buildings going to decay nowadays; costs too much to replace them, eh ? But haven't you some gutters on that house that would be saved from rust by a coat of special rust inhibitive paint" ?

"By Gosh," replies the customer, "I forgot that. Glad you mentioned it. Gimme enough of that for about sixty feet of eaves troughs."

"Any fence around your house, friend" ? inquires the salesman. The wrapper boy doesn't know there is any such thing as a fence.

"Well, you know", volunteers the salesman, "that house isn't going to look as well as it should with a shabby old fence around it. You r.r'ouldn't put a nice new picture in an old battered, dingy frame, would you? Besides, fences and gate posts decay, too, if not protected by paint".

t'Guess that's right, too", agrees the customer. "I have

Eastern t,

about two hundred feet of fence. What color d'yu think would look good with that yeilow house with white trim, and how much will it take" ?

The salesman figures it up, suggests the color and sells the goods. The wrapper boy would have saved himself all this trouble and had time for another cigarette out in front.

"Got enough now for your outbuildings"? asks tte salesman, "or haven't you any" ?

"IJm, yes I have a detached summer kitchen and woodshed", says the customer, "but I wasn't calculating on spending any money on that".

"Looks pretty good as she is, eh"? remarks the salesman.

"No, don't look any too good, but er-say, I guess what you said about that shabby fence and the old picture frames goes for that shack, too. It's one story, tin roof, about 12x16. Might as well do this job right. Gimme enough more yellow and lvhite paint for the walls and some red for the roof".

The salesman adds the cans to the pile. He has sold the man thirty per cent more goods than he expected to buy. A wrapper boy would have spent the time joshing the bookkeeper girl so that she couldn't work either.

There's many a wrapper boy posing as a salesman and drawing a salesman'r p"y in half the paint stores of the country. They are an expensive luxury for the boss to maintain.

F. Dean Prescott

The San Joaquin Valley Lumbermen's Club

By F. Dean Prescott Valley Lumber Co., Fresno President, San Joaquin Valley Lumbermen's Club

The San Joaquin Valley Lumbermen's Club lvas organized in lune, t8b6, in Freino, California, with- a- purpose of making-it possible for the retail lumbermen of the San Joaquin Vall6y to become acquainted and with the idea of promoting -the welfare of the retail lumber -industry. .As tat "t *i .utt determine, this is the oldest Lumber Club in the United States.

It is the custom of our Club to meet five or six times a year on Saturday at lunch. Following the luncheon, a general discussion of matters pertaining to 'the interest 6f ttt. lumbermen takes place. Usually we have as a guest of our Club, sorne noted speaker who is thoroughly familiar with lumber in its production and distribution' Some months aEo we had an interesting lecture by Dr. E' R'-Snyder of thJBureau of Entomology of Washington, I)' C', on the subject of "Termites." Oui Club has been active in co-operating with the Forestry Department in its Conservition aid Fite Preventive measures. It is customary for our Club to hold discussion on subjects of mutual interest, such as the working, sizing.and grading of lumber and methods of economy in handling lumber'

The members .of our Club are strong supporters of the Standard of Trade Ethics as adopted by the California Rei"it iut"f"tmen's Association. Our Club listened with much interest to an address by President Harry A' Lake of the State Association, at a meeting held in Fresno on January iqlh, *itlt a large attendancJ present. The members of ont 'Clob have bien strong supporters of the State Association and its members hive eipressed their appreciation of tn. very wonderful results which have been obtained through tht efiorts and energy- o-f President H' A' Lake'

Ouii"g the last year we hJld five meetings. trvo of wl1i9-h *"t. p-ti".ipally iocial functions. On April l4th, 1928' ""i Ctful was tire guest of the Yosemite Portland Cement -or"p""y at MercEd, the -members of the Club and their

biing the guests of the Companv for a. delightful luncheon .I one o'clock, a trip through the plant in the "lili""o" and a wonderful barbecue ierved to us in the

follorved by a delightful evening of dancing at the i,r.o-"t3. beautiful club it Merced' This rdas a day never to be forgotten by those who attended' The mem-

bers, guests and wives numbered nearly two hundred and fifty.

Un October 13th, 1928, following the regular noon-day luncheon and business session, the evening was devoted to a dinner dance, our Club acting as host to Hoo-Hoo Club No. 3l of Fresno. This event was most successful, having an attendance of more than one hundred and fifty.

Our Club has felt that the best interest of the lumbermen can be served by getting acquainted thr'ough social contact and that it is always easier to approach the problems of mutual business inteiest when the parties concerned have become acquainted socially.

We have in previous years, had many delightful junketing trips. One meeting was held at the Grant National Park, al which Parson Simpkin, standing at the foot of the giant redwood, General Grant, delivered the speech which has come down in history to make him famous.

Another junketing trip of the Club was held at the beautiful Huntington Lake Lodge on the shores of Huntington Lake Lodge 'on the shores of Huntington I-ake. At this meeting we were entertained by the Southern Californi,a Edison Company and given a trip to Florence Lake, where we had a delightful picnic lunch.

On March 22nd and 23rd, 1929, our Club held a joint meeting with the Sacramento Valley Lumbermen's Club and thJ Central California Lumbermen's Club at Stockton' The program consisted of discussion of businlss problems throughout. The Directors of the Californi'a Retail LumbermJn's Association and the Directors of 'the California Millwork Institute were guests at the joint dinner served by the three Clubs at the H:otel Stockton, on Friday evening, March 22nd.

At any of our Club meetings, visiting lumbermen are more than welcome, a standing invitation being on our records to those of the lumber industry to visit us at our meetings.

The pnospects are better in the San Joaquin Valley-than they have been for several years. Our Club is planning a iun-keting trip late in September' the place of meeting and ihe ptogi"* being in the hands of the program committee.

Botanical Nomenclature as Applied to Maho$any

(Continued from Page 86)

few passing remarks may help avoid confusion in the apolica'tion of-the botanical nomenclature to trade names' As is well knorvn, the views held by those who support the botanical basis, possibly with certain convelient reservations, is that, beiause the genus Khaya is within the same famify of trees as Swietenia, the woods of the species of both groups should be classified as genttine mahogany; if

this .ivere done, it would not only completely abrogate the fundamental principles of the botanical basis of nomenclature, but it rvould also nullify Stipulation No' 324. The moment it is permitted that woods of genera other than, Swietenia, regirdless as to their place in the sequence of genar within the family or subfamily, be called mahogany, ihe terms of the Stipulation No. 324 become untenable.

Holmes Eureka Urges Dealers Sell Grade Marked Lumber

"The biggest percentage of our California and Eastern customers insist that nearly all the Redwood we ship be grade and trade-marked. We have for some years made a specialty of grade marking for those who want it. If we have not already done so, we u'ould like to start to set you up on this new merchandising basis," says a recent sales letter of the Holmes-Eureka Lumber Co.,-San Francisco, addressed to the trade.

In this letter dealers are urged to advertise the fact that they handle grade and trade-marked lumber, and thus take advantage of the advertising campaign of the National Lumber Manufacturers' Association. Dealers are also offered free of charge a supply of the HE grade mark booklets, 10,000 of which have already been sent out with the dealer's name on them.

Along with this letter is an invitation signed by T. W. Hine and Walter H. Dalton of the Holmes-Eureka Lumber Co., Eureka, to take a trip into the Redwood country, and visit their mill and logging operations this summer. Golfers will appreciate this part of the invitation, "Bring your golf bags along. A nice sporty all green course is almost a part of the mill."

W. W. WILSON IN NORTHWEST

W. W. Wilson, R. O. Wilson Lumber Co., San Francisco, is in the Northwest on a three weeks' automqbile trip, during which he hopes to get about a week's good fishing at various points. He will visit Bandon and Portland, Ore., Hoquiam, Wash., and Vancouver, B. C., and expects to return July 15, calling at Bend and Klamath Falls on the way.

Lumber Load Covers Multitude of Alcohol Cans

The other day a big truckload of two by fours passed through the city of San Luis Obispq in California. There was no sign to show what lumber company was shipping it.

The Sheriff is a ne\rr man, and has a nimble nose for law violators. He got suspicio,us of the looks of that truck, and stuck a stick into a crack in the lumber. It clicked.

He pulled off the top of the load and found cans containing 750 gallons of alcohol.

Fruit Growers' Operating Board Visits Mills

The operating board of the Lumber Division of the Fruit Growers' Supply Co. left San Francisco, June 22, on their annual inspection tour of the company's sawmills and logging operations. The party made the trip this year in a Gray Line bus, going first to Susanville and then to Hilt. The party included the following: W. K. Beattie, H. B. McClure, H. A. Lynn, D. Arbuthnot, D. C. Crookshank, M. H. Butcher, E. A. Beck, R. L. Willits, F. B. Hutchens, general manager, Lumber Division; D. S. Painter, assistant to the general manager, and George B. Cone, sales manager.

LALIX WALL TEXT-.URE is a plastic paint for obtaining beautiful textured interior wall finishes. It comes in attractive colors such as Vhite, Ivory, Cream, Tan, Gray, Rose, Blue, and Green.

LAUX \VALL TEXTURE applied on Schumite Plaster Wallboard solves the home maker's problem as it provides a one-piece wall'that ie sound.proof, low in cost, and at the same time has good insulating qualities and stability.

Schumite Plaster Vall Board should be applid according to t{re dircctionc of the manufacturen LAUX WALL TEXTURE io easy to mix and apply and works easily under the brush and may be textured in any manner desired.

LAUX SIALL TEXTURE applied on Schumite can be used in any and all the rooms of a houee and it gives the modest home maker the ha.rmonious results desired for the wall decoration of the home, as all the colors are beautiful pastel shades. Fleretofore, it has been extremely diftcult to obtain this atttactive and modern one-piece wall that LAUX WALL TEXTURE now supplies.

LALJX VALL TEXTUBE can also be applied to plaster and other surfaces and in addition to home uses it is well suited for interior walls for hotels, apartments, public buildings' etc.

Glorifying the Knot

There is an old saying about "snatching victory from the jaws of defeat." That might well apply to the recent development of attractive and desirable interior paneling and trim made from the comm'onest of common lumberthe walls of a home with knots

Southern California have rooms done in knotty California White Pine.

the knot-filled boards.

It's getting to be quite a rage, this covering of a den or a library, or various other rooms with wooden boards that are literally sprinkled of all sizes, shapes, and description.

'We are reminded of the time one of the lumber manufacturing associations decided to print its grading rules in Spanish, and distribute them in Spanish speaking countiies where its lumber was used. Immediately came a wail of protest from a wholesaler in South America. He said "Immediately after I get my trade educated- up to understanding thit a knot is an ornament and a thing- of beauty to be charged extra.for, along comes your -gr-ading rules io tell my cultomers that they are defects and should be reduced in price."

The penduluh this time swings the other way, and the knot bCcomes the ornament in our best homes, and most beautiful rooms. Many of the rnost expensive homes in

The accompanying illustration shows a section of knotty pine paneling as recommended by the McCloud Lumber Company, who are specidlizing in that product, and pushing its sale and use. They make their panels of. 25/37' stock, running 6 to 12 inches wide, and preferably to the wider boards.

They suggest among others, the following ways of finishing knotty pine panels:

I (a) Sanding.

(b) Stain with glue size mixed with raw sienna and raw umber with a little burnt sienna added to warm up the color.

(c) After drying, apply one coat of beeswax and rub down.

(d) Same as (c).

2 (a) Sanding.

(b) Vinegar base to raise the grain.

(c) Iron oxide in proportion to shade desired.

(d) Rub with liquid wax.

SUDDBN & OIIBISTBNSON Lumber & Shipping

ALASKA.COMMERCIAL BUILDING

310 SANSOME STREET

San Franeisco AGENTS

Aberdeen Lumber & Shingle Co.

American Mill Co.

Hoquiam Lumber 8c Shingle Co.

Prosper Mill Co.

Raymond Lumber Co.

Hulbert Mill Co.

Lewis Mills & Timber Co.

J. A. Lewis Shingle Co.

MANAGING AGENTS

Arrow Line

Intercoastal Service

PACIFIC COAST AGENTS

Hamburg American Line

European Service

STEAMERS

Edna

Carmel

Santiam

Raymond

Grays Harbor

Barbara Cates

Dorothy Cahill

Edna Christenson

Jane Christenson

Annie Christenson

Edwin Christenson

Catherine G. Sudden

Eleanor Christenson

Charles Christenson

Activities of the State Association

By H. A. Lake, Garden Grove Lumber Co., Garden Gtove, President, California Retail Lumbennen's Association.

Our State Association was founded some six or seven years ago, and the progress, at first, was rather slow, but it was. lounded on the Droper foundation, and the ideals lt proper and were right, and they have stood the test of time.

At that time we had a very fine organization here in the South, called "The Southern California Retail Lumbermen's Association," and it was only after much debate that we finally decided to drop the Southern California Retail Lumbermen's Association and join the State Association. To date, I do not think any lumber man in Southern California regrets this step.

At our annual meeting in November, 1928, the Board decided it was time to change the plan of handling the .association work somewhat. After much discussion several changes were voted on favorably.

First, that we would foster the forming of local associations. When I inform you that during the past six months eleven local associations have been formed, and are now working fine, and that several more are in the process of being formed, at this time, and in every instance some member of our State Board was instrumental in forming these associations, you will see that good work is being done.

Second, in order to cut dowu expenses, somewhat, and to keep the president of the association in closer touch rvith the association work, it was decided to have the office located where the president lives. Rotary uses this method, so, in April, our office was moved from San Francisco to Garden Grove.

Third, we decided to put in a manager, who would devote his entire time to calling on the lumbermen, in their offices, and attend committees, and association meetings. The board rvanted to do fhis the first of January, but rve had a manager one time lvho ran us several thousand dollars in debt, so I asked the board to delay this just a little bit and I decidecl to cover the entire state myself, trying to sell the Association to the retail lumbermen, and I wanted to satisfy myself that the lumbermen of the state did rvant the State Association.

I have now attended seventy-five 'lumber meetings, all over the state. in five months, and am thoroughly convinced that the lumbermen did want a State Association, and would back one up that gave them real service.

The board was more than rvilling to do rvhatever it was askecl to do for the benefit of the lumbermen of the State, and the several committees appointed did everything the board requested them to do.

The personal contact was mttch better than bulletins, and the very fact that fifty yards voluntarilv joined our association in five months, showed how the lumbermen were sold on the association, and I was more than ever convinced that we dicl need a manager in the field to visit the lumber men in their office, as lots of the smaller dealers did not

attend association meetings rvhere I contacted the dealers in the State, so the committee hired Dee Essley as managef.

Mr. Essley started working May 16 and at this time has put in about three weeks' time in the field, and has tqrned in over fifty new members for our association since that time. We now have 89 new members, and ten reinstatements. This is very nearly a 50 per cent increase in our membership, and Mr. Essley and I now think we will increase it to 100 per cent this year. I enclose you a list of oLlr new members, which I hope you can publish so that all can see them.

What I consider as our greatest advancement during the past five months is the splendid co-operation we are getting from the manufacturers and wholesalers. Just, for instance, I refer vou to Svlvester Weaver's talk before the annual meeting-of the Aiizona Lumber Association, as reported in the l,umber Merchant for June 15, wherein Mr. Weaver says:

"The roofing industry feels that a dealer's business is the 'backbone' of the trade, and is sincere in his efforts to develop and help dealer business and particularly to co-operate rvith the Lumber Merchant who is, or should be, a building material merchant. A number of conferences have been held on the coast between organized lumbermen and committees of roofing manufacturers, and favorable progress has been made along good merchandising policies, and the final result of these conferences will favorably affect the West."

With this spirit from the manufacturers of roofing, our roofing committees will soon report direct benefits for us all.

Mr. Robie has been very active on this roofing work for the past trvo years, and we owe a debt of thanks to him for what, f am sure, we are going to get out of these conferences. Chas. Curran, head of the Southern roofing committee, has also done fine work.

Charlie Cooper, president of the West Coast Hardwood Flooring Association, has thanked me for the .work our hardrvood flooring committee has done in its conferences rvith the hard'ivood flooring jobbers.

Mr. Walter Spicer started this work here in the South and then our northern board, under Charlie Bird, got busy and they got action so quickly it surprised them, but here in the South things have dragged along a little bit. Mr. Spicer feels he will soon be able to announce something very definite for the benefit of the southern dealers.

Our cement c.ommittee conferences with the cement manufacturers have been mutually beneficial, especially here in the South, under the leadership of Fiank Gibbs.

Mr. Dean Prescott, chairman of the northern cement committee, has spent a good deal of money and time on this work, and it just now begins to look like conditions are going to be bettered in the North.

Our conference with the West Coast Lumbermen's Association, an organization of 2@ saw mills, has resulted in benefits to us both, the saw mills helping us get segregated grades of lumber and grade marked lumber, and we are working toward American Standards of sizes for lumber.

Mr. L. A. Nelson and Mr. 'fitus of this Association, I think have accomplished a good deal in the way of a mutual understanding between the mills that saw the lumber and the wholesaler, and retailer, who distributes it.

We found the California Millwork Institute met us fully half way toward co-operation. The work of the northern sash and door committee, under Mr. Robie's leadership, brought direct results quickly, and some of the mill men, in Oakland, thanked me for the fine work of this committee.

Our southern sash and door committee, under the leadership of Verne Whitson, is working on a program now with the southern sash and door men. They hope to announce something definite pretty soon.

Our legislative committee did splendid \4/ork, and the co-operation of the Millwork Institute and the Building Mate?ial Credit Association of Los Angeles was certainly splendid and the Senate and Assembly both have appointed committees to confer rvith our'committee, and others, to get better legislation for the building material industry at the next session of our Legislature. Mr. Pinkerton has devoted lots of time to this.

The co-operation of the thirtv-four secretaries of the State has been very fine. They appreciate what the State Association means to the retail lumbermen.

In the North, Paul Overend has been of great help in getting the dealers together, and helping them get organized in local associations.

Now, as our membership grows, our ability to help the retail lumbermen grows, and as long as we ask for what is right, or, as Kenneth Smith puts it, "ask for a fair margin of profits for our services," we will find everyone in the building material business, from the sawmill operator to the contractor who builds the home, very rvilling to meet us half way in co-operating for the benefit of all of us.

The most highly successful chain stores today are the independent stores that work together as a unit. A lot of men who put their money, their brains and their energy into an organization get a whole lot better results than a big organization that is just handled by a few, and that is where the big service of the State Association is,. the cooperation of 1100 retail lumber men of the State, together for their own mutual benefit, and co-operation with the men they buy from, and the men they sell to.

Since May 16, Mr. Essley has contacted several hundred lumber men and he says he has yet to find one rvho is not pretty well sold on the State Association.

During the next six months I look for more real cooperative prog'ress, with the wholesaler and manufacturer, than we have had during the past six months.

Our Association is just beginning to make itself noticed, and when our membership grows to where it is really a representative of the 1100 retail yards in the State, can you imagine any manufacturer or wholesaler who will not be glad to have us market his goods?

I have had letters from several of the eastern secretaries and they all tell me that the California Retail Lumbermen stand alone in having so many local associations in the state. We lead them all in this respect, and, I think, in a very short time rve will lead them as a State Association also.

It has been a great pleasure to me to contact the lumbermen of the entire State, and I really feel that the efforts of the boards and committees havi been appreciated. I certainly do appreciate the wonderful co-operafion I have had from the board of directors, and the various committees and secretaries of the entire State. It has been a pleasure indeed for me to work for and with such men.

In "Robbins" Flooring you are assured of the very finest that has gver been, or ever will be produced. Ou r geographical location, the modern machinery in our mill, and the type of men who make our flooring, all go to make this statemell possible. "Robbins" Maple and Birch Flooring is the best.

Southcrn California C. J. LAUGHUN

535-0 Pctnolcum Sccuriticr Bldg. Lor Angclct\lfErtmorc 9955

Northcra California:..

GEORGE C. CORNITIUS

Mcrcbentr Erchan3c Bldgo Sen Francirco

Jrfll0onmNslFuoolsusrc ROBEINS TTOORTNG coos BAY LUMBER COMPANY

Douglas Fb and Hemloch Lumbr

ANNUAL PRODUCTION 20O,0OO,O(X) FEET Officers

HOMER W. BUNKER President

FRANK B. COLTN

SeCg & Treas.

H. J. LEAF First Vice-Presi.dent

C. E. McKINNIE Asst. SeCy & Trcas

SALES OFFTCES

SAN FRANCISCO

GEORGE WEIR, Selar Mrr.

LOS ANGF.| FS

J. A- THOMAS,Aut. Salcr Mgr.

EXPORT AGENTS

Dant & Rurell, Inc., Portland, Oregon

General Office and Mills

MARSHFIELD, OREGON

Remanufocturing Plart

BAY POINT, CALIFORNIA

-

Farm Building Conferences

*By Max E. Cook' Fatmstead Engineer, Califonria Redwood Association

Mar E. Cook

The farmer who knows all there is to know about farm' ing has either struck oil or is very likely figuring on movinE back to the citv. There is-no one in any business totav who has leained all there is to know about that business. The competent and intelligent farmer is forever eagerlv seeking advice and encouragement. M'ore and ntJt" h" is ap"pealing with his building .and remodeling problems to his^ Farrn'Advisor, his State Agricultural Coliege, Agricultural Engineers, and various extension worketi.' Oi the other hand his lumber dealer-local building material headquarter5-sle5s at hand, is the one to whom he more often than otherwise looks as an authority for suggestive plans, practical advice and building guidance'. e-an the dealer who does not know the farmer's wants, the varied requirements of farm buildings and how to best meet them, hope to develop and hold farm trade? To really serve the farmir he must think as a farmer thinks-he must have a sympathetic understanding of farm problems' Deal' ers in lumber and building materials in farming communities face a responsibility that challenges their best thought and skill.

The annual toll paid by farmers on impractical Jarm buildings, building blundeis traceable to unsound advice, and. uni"intelligent irse of plan books, often amounts to the difierence befween their iuccess and failure' In a recent editorial in the California Lumber Merchant, our good friend Jack Dionne, in stressing the -retail lumber dealer's need for men with agricultural engineering ability, said: "The loss to the farmers of this nation every year by reason of impractical farm buildings-would pay the interest on our national debt. The retail lumber concern in agrtcultural territory, with a practical and scientific farm building man on their stafi, possesses- -an asset of great vatrue to-its own business and tb the welfare of the community."

This problem of developing bettelfarm buildings is one of first importance to Ag-ricultural Engineers .and to spirited business men-particularly lumbermen. An appreciation of the farmers'- needs, and an understanding of farm building requirements linked with a knowledge of building miteriais, good planning, ?nd sound construction methods, are of lnestimable wortt and value not only to the business of the dealer and farmer alike, but to the welfare and progressive development of farming communities.

That dealers are alive to the opportunities for real ac' cornplishment in this field is evidenced by- the number of highiy successful recent Farm Building Conferences and "Lumber Schools" held throughout the country for the purpose of familiarizing lumber dealers, farm carpenters and mechanics in building trades, with the latdst recommended practices in the planning of better farm buildings. These

Farm Building Qonferences, and particularly the. round table discussipns programmed as a part thereot' have proved valuabie, tob, ii bringing our-Agricultural College iuthorities and' Service Extins-ion Woikers and lumber dealers closer together in a cooperative effort to solve common proble-s aid better prepare to render real service to the farmer.

Although our land-grant institutions were. organized for the specidc purpose oI giving education and assistance to those intereitel in Asriculture, Home Economics, and Mechanical Arts, it hasbnly been recently that commercial groups have asked that shbrt courses and conferences be 6eld it our various educational institutions to deal specificly with the subjects of greatest interest to these- groups. Having followed with griat interest the reports of a number of-recent Farm Bullding Conferences held under the auspices of State Colleges of Agriculture and Retail Lumberiren's Associations (Oregon.-Washington, Texas, Oklahoma, Kansas, Missouri, Indiana and others), and noting reports of the good results therefrom a lett-er (reproduced in^the May lsiissue of California Lumber Merchant)-wa-s addressed-to a dozen or so prominent Retail Lumber Dealers, and as many Lumbermen's Clubs, to learn what interest and desire there might be in requesting our own IJniversity to arrange similar conferences here in California. Not a-single repiy disclosed that California dealers Pretend to know all theie is to know about their business. Not one was averse to "going back to school." All were unanimously in favor of requesting the cooperation of the University in organizing and arranging such meetings.

Sacramento Valley Lumberman's Club was first to g,et into action and make definite arrangements. Professor H. B. Walker, head, Division of Agricultural Engineering, University Farm, Davis, on invitation, submitted to this club at a recent meeting a very comprehensive outline of cooperative possibilities, as between the T.umbermen and his Division, resulting in the Club scheduling by unanimous action their first Fall meeting to be held at the Campus at Davis on September 21st, next. Professor Walker, formerly Head of Department of Agriculture Engineering, Kanias State Agricultural College, is recognized as one o[ the country's leading agricultural^engineers. He had had experience in arranging such Conferences or Lumber Schools and can confidently be expected to make this an outstanding success.

Central -California Lumbermen's Club members and others have been invited to attend this Conference. Other Lumbermen's Clubs are planing similar conferences. This in a fine start. R. F. Wells of Turlock, one of California's most progressive retail lumbermen, in adding (Continued on Page 96)

BROWN'S SUPERCEDAR CLOSET LINING

-9O Percent or More Red Heart

-1OO Percent Oil Content

Gcnuine Tcnnercc Aronetic Rcd Ceder, lccuratcly rnanu' fecturcd, tonguc and groovcd and cnd matchcd. Cortr no morc tLrn unknown brandr. Madc by Gcorgo C. Brown & Coo Mernphir, world'r largcrt mrnufacturcr of Tenner3co Aronatic Rcd Ccdar.

Scrlcd in doublc-fecc 6bre board crrtonr egainrt dur! dirt, drnpncrr or denegc in rhipping or rtorrSo.

For circubr and quotatiott

E J. STANTON & SON J. E" HIGGINS LBR. CO. LOS ANGELES SAN FRANCISCO Distributors for Distributors for Southern Califonb Northern Californb

BENSON LUMBER COMPANY

San Diego, California

Operates the only sawmill cutting Epecial timbers in Southern California.

*st&a*

Appnoximately 20 million feet of Fir logr available for immediate cutting.

Alco big stoclis of piling and poles.

LET US QUOTE ON YOUR NEXT REQUIREMENTS

One User Says

E. K. Wood Lumber Go.

"GOODS OF THE WOODS"

Moulding Cutter Blanks You Sent Are Wonders"

Ag a mttcr of fet SIMONDS SELE-HARDENING CUTIERS ARE THE MOST ECONOMICAL CUTTERII ihat rco&mklng shopr cm buy. Thir ia due to their gmbr efficlency and log [fe. You know they are nade of SIMONDS OWN Self-hardenirrg 3tel rh.r arc all rcady to be grqud to sha.pNO FURTTIER HEAT-TREATMENT is ressr. Muy shopr udng the SIMONDS Self-hardqfng Steel Molding. CutGr Blankc hare fqmd fhm fry q five tires an etriciat^ u carbo stel cutEra

If yo lre el-hardening Spindle Shaper Bus for nrking q11o* rmke a ;haper steel bar with a nill rclled bevel abmlutetry utm b widtt aDd umte c to bewl.

SIMONDS SAW AND STEEL CO.

'\f,forld'r Largcrt Mechinc Knife Maken"

Lor Angolcr, Calif.

Portland, Orc. San Francirco, Calif. Scettlc, Wuh.

Veacouver, B. C.

LUMBER SASH AND DOORS ROOFING

DEI(TER LOCKS

Hoquiar'., Wa*. 4701 Santa Fe Ave. lol Angelee

BRAND

BUILDERS'

rt{surATION INSO BOART) WALL BOARD HARDWARE

Mills: Anacorter, Wa$.

Ki"s end Fredcrick !ltr. (hklaod

Kenneth Smitlt

Why Bite the Hand That Feeds You?

By Kenneth Smith' Secretary-Manager, The Lumber Dede$' Association of Los Angeles.

If y,ou are a retail lumber merchant why not confine your purchases to wholesale sources which you are sure are playing ball with y.ou? If you sell to retail lumber merchants why not confine your solicitation and sale to sound, well financed, reputable retail operators who are endeavoring to maintain profitable conditions in the distribution end of the business?

One continually hears retailers copplaining about the wholesale fraternity soliciting and selling the outright outlaw who will not piay ball with his fellows, makes no effort whatever to cooplraie with his neighbors and does everything possible to destroy profits for the industry. What the retail fraternity needs to recognize is that there are two sides to every question and that by looking at the other side he will find that the great majority of the wholesale fraternity have the good sense and business vision to realize that their division of the industry cannot enjoy sustained prosperity unless sound and profitable conditions are maintained in the distribution end of the business. Such men never sell the outlaw but they complain just as vociferously that the retail fraternity renders them no

MAJOR GRIGGS VISITS BAY

Major Evereti Griggs, president of the St. Paul & Tacoma-Lumber Co.. Ticoma, was in San Francisco recently on his way back from an Eastern trip.

thanks for doing all that they can to play ball with them and instead readily place their business with the very wholesaler of whose actions in selling the disturbing retailers they complain, whenever he may offer lumber at two-bits, four-bits or a dollar less than the going market.

I think that both the retail and the wholesale fraternities "grouse" more than isolated cases of a failure to play ball with one another justifies and that there is gradually developing a very fine spirit between these two divisions of the business in Southern California. I believe the great majority of the wholesale fraternity realize that when they seli the cutter they are sawing off the limb on which they are sitting and contributing to the ruination of the industry. On the oiher hand I believe that the great majority of the retail fraternity realize that when they buy from the wholesaler who does not play ball with them that they are themselves furnishing the means of supporting the ou'tlaw for the very simple reason that such wholesalers could not live without the business of the retailer who pays his bills on the due date.

The need is only for more constructive thinking and ac' tion. Why bite the hand that feeds you?

NORTH BEND MILL INCREASES PRODUCTION

Coos Bay Logging Co., North Bend, recently added a new edger to their equipment, and have increased their cut to 165,000 feet a day.

Farm Building Conferences

(Continued from Page 94)

his endorsement to the Farm Building Conference proposal, will trqff_-equip themselves as "Headquarters Jor the wisely says: ,,After all is said and done, in the two Central Farmer." This involves an earnest effort to learn and underValleys, the main bulk of the lumber buri..., is with the stand his needs, extending him a helping hand in working farmer, and especiauy the smau yard man should be edu- :ij.rXTJfi3lff JhjmnJ'f,'""#ffi"pects this coopcated in order to advise his customers on their require- *Mr. Cook is an active member of American Society of ments," adding, "If we could do anything to get the Branch Agricultu.ral Engineers, PIt_".t to his joining the California Yard Manag.?. to such Confer"tti". a.- you" speak 'of and Redwood Association in 1924 ,to ol3anize an^Agricultural get them to ihink of giving their farm trade guaiity material Departm-ent, making plans and.a Consulting Service availIt would be doing thi wh6le industry a favo-r." able to farmers through_local_lumber deqlers, he_was for Louis ;-. Tabei Master of the Nitional Grange, has re- six years in charge of all building -work for the California cently told us "Tire American farmers pay an ainual lum- State Land Settlement Board, in which polilion.he designber bitl of about a half billion dollars."^We know, on !ov- ed and supervised the construction of over 3000 farm buildernment authority, that 92/o of all farm buildings ari _of ings._ Foiten years he was associated with Houghton Sawwood. There is a lot of farm business for retailers who yer, San Francisco architect.

The California White arrd Sugar Pine Situation!

By B. Scott, Acting Secretary-Manager, California White and Sugar Pine Manufacturers Association

Production in the California and southern Oregon pine regions which, this year has shown as high as a 3O/o increase, is norv down to a 6/o increase over the corresponding period for last year. The majority of the mills are now operating on a 5-day basis ancl which should have a tendency to still further reduction.

Both shipments and orders show a steady increase over last year's corresponding period, rvhile the average stocks on hand are approximately 8/o less at this date.

Generally speaking, prices have been higher and if the present curtailment program is adhered to, there is no reason 'w'hy business during the future months may not be vieu'ed lvith a measure of optimism.

The above onll' applies to the region embraced by the membership of the California White and Sugar Pine Manufacturers Association.

Grading Bureau Notes

On July lst the Joint Grading Rules for the Western Pine Manufacturers Association and the California White and Sugar Pine Nlanufacturers Association will become effective ancl the new Grading Rule Books rvill be ready for distribution.

Statistics

The netv standardized daily blotter forms, approved by the Economics Committee of the National Lumber Manu-

facturers Association at a recent meeting in Chicago, have been received and distribution made. Comments rvould indicate that the use of these forms in obtaining accurate and dependable statistical data will receive the warmest support by the membership of this Association.

Traffic

The Association rvas represented by counsel at Waco. Texas, in the hearing of f t S Docket 3283; lumber and forest products rates to Texas from North Pacific Coast territory. This hearing extended from May 27th to 3lst, inclusive, and the matter is noll' before the Interstate Commerce Commission for decision.

The Association recently filed a complaint with the Interstate Commerce Commission with resuect to rates on lumber and other forest products from California and southern Oregon to destinations in Central Freight Association territory (Chicago and East). This complaint is entitled ICC Docket 2M7. and has been assigned for hearing by the Commission on -Iuly 8th at Seattle, Washington, jointly rvith similar complaint of the West Coast Lumbermen's Association and Western Pine Manufacturers Association, ICC Docket 21999; also rvith complaint of the California Redrvood Association, ICC Docket 22314. These complaints rvill be assigned for further hearing at Chicago on a date to be set by the presiding Examiner at Seattle, Washington.

Sales Promotion Within The Local Group

By W. V. Wheatly Secrretary, Building Service Bureau of Imperial Vdley.

'We are reading a great deal these ,days about mergers, consolidations, reorganizations, associations, cooperation and service. There is a need for these things today. We are taking up the slack in our ind'ividual businesses and in whole industries. Merchants are accepting the proposition that "business is a problem of profit," and they are learning that profits from now on are to be made largely in savings in operation-by cutting out the waste-and by increasing volume, not by raising prices. A general lowering of commodity prices is to be expected. The tendency is downward today.

We used to think that business was a battle. Today we are realizing that "business is a cooperative service to society." The value and purpose of association work is being impressed upon u's very forcefully these days. We are Iearning that when the members.of an industry bind themselves together into a body for the purpose of working out their problems, and the problems of their customers, in a cooperative way, that the organization not only benefits its members, but the entire community of which it is a part.

In times past lumber associations were formed pretty much for one purpose-to boost prices. The motive was entirely selfish and the organizations were of n'o lasting benefit. We have learned that something more than price regulation is necessary to the success of an organization. A local association should be more than a "balance wheel." We need ethics in this industry, and we need education. We need cooperative promotional work, and we need to give considerable thought to the requirements and tastes of our customers. Lumber and building rnaterial merchants have been slow to realize the rapidly changing conditions in retailing. We still find "lumber dealers" placidly content to sit in their offices waiting for some,one to bring in a bill to be figured. They have failed to notice the upand-coming building material merchant actively promoting business direct with the consumer that ceases to be highly competitive. The warehouseman, calling himself a lumberman, is still with us, but his complaints about "rotten business" are being silenced by the building material merchant who is reaching out for business in a modertr, "p- pealing way-and getting it.

The Building Service Bureau, an association of the Lumber and Building material merchants of Imperial Valley, California, has recently been formed for the purpose of carrying out many of the modern ideas possible in local association work. We have codified those policies of standard trade practices which we believe to be fundamental to the success of this association and its members, and through an adherence to these policies we believe that there will be built up a better understanding between the

members. We believe that there will be a greater desire for aooperation among the members and that we will be delivering a worth-while service to our customers and to our community, and that in the end we will have made considerable progress toward the solution of our own individual business problem-the problem of PROFIT.

In addition to our codified policies of standard trade practices, thi's association has developed nine fundamental purposes for which it has set out to work. These objects ind the manner in which we expect to accomplish them may be of general interest.

First: To assist the prospective home owner or builder in planning and financing the new home or other structure.

This is the basis of all the other plans and is the keynote of our sales promotional work. We appreciate the fact that today we are appealing direct to the customer, and in so doing we have to deliver something by way of service. We must be READY TO SERVE. We expect to render this assistance in planning and financing in many ways. First, through direct contact of the merchants with the prospect. Second, through direct contact of the secretary of the Building Service Bureau with the prospect. Third, through direct contact of the contractor with the prospect. Fourth, through newspaper articles and display advertising in our local papers. Fifth, through contact of this Bureau with the Women's Clubs and local groups of the Home Department of the Farm Bureau. We are doing some cooperative advertising of a seasonal nature and are developing prospects in this way. Right now we are offering free plans through the Bureau for summer cottages. We have everything ready and will shortly start a weekly "building page" in one of the Valley papers. The Bureau will be responsible for the articles, plans, Building statistics, question box and other columns. We will have one third ol the page on which to tell our story. T.wo thirds of the page will be filled with display advertising, and a Building Trades D'irectory which the newspaper will look after. The Bureau will have a cooperative display advertisement in this space each week.

We found this newspaper not only willing but anxious to cooperate with us on this weekly building page, and no doubt any paper that does not have a weekly building page would be willing to work with a group of lumber merchants in getting one going. The newspaper is not in a position to get up the articles that should appear on this pag9, fo1 they should be authoritative, interesting and educational, and all keyed to the thought of promoting the homeowning idea. Considerable thought should be given to the weekly plan that is published. There should be considerable vaiiety in these plans so that all classes of people are reached

and in the farming sections there should for barns, chicken houses, gates, feeders, this Building page will be of great value operative sales promotion work.

be sh,own plans etc. We feel that to us in our co-

Second: To assist the reliable building trades contrac. tor in every way, bringing them in contact with prospective builders, and helping them to conduct their business along sound, constructive lines.

We feel that there is a great deal to be done with and for the local building contractors. They need, and r.eceive continually, the _support of the lumber and building material merchants. We believe that we can do much tJward bettering their working c operate, and with this i conditions by assisting them to cooperate, idea in mind we intend to have reg- ular meetinss of our association to which rwe will in-ite tlie ular meetings of our association to which we will invite tlie contractors and have good speakers addres,s the group on subjects pertaining to building, and discuss oui mutual problems.

Third: To rvork for the adoption of a uniform building code in the cities of Imperial Valley.

We have already made considerable headway toward the adoption 9f_ th9 Code in one city and the Bureau is working closely with _the l.ocal planning and zoning commission ii this city. We have furnished the newspaper with article,s bearing on the advisability of adopting ini Coae and have boosted-the.planning commission, whiCh is just being formed, by furnishing educational articles on the value-of citv planning and zoning.

Fourth: To encourage the building of a more modern type of dwelling in the city and on the farm.

We intend to use ev€ry means at our command to bring about this obiect-articles on the building page, person.'i contact of dealers, the secretary of the Buieau, "rrd .on-

tractors with owners and through work with the Woman's Clubs and Home Department of the Farm Bureau.

Fifth: To promote a better understanding of the uses of the various grades and kinds of lumber and all other building materials.

In other words we believe that it will be good business to take some of the mystery out of lumber and building material buying and get the people m,ore "lumber mindedt or "building minded." We feel that if we can show people how to use lumber, and what they can do with it, and make out of it, that they will just naturally buy it. We are going to start an educational experiment this summer by offering a free plan service for BOATS of various sizes, thr.ough the Bureau. There are many men who, we think, will be glad !o be busy these summer evenings either singly or in grouls in building skiffs or larger boats that may bi placed on the Salton Sea or on the nearby lakes.

Sixth: To bring about a greater desire for home owning:, realizing that the prosperity of Imperial Valley depends upon individual ownership and pr.ide of possession, not upon renting either a place in which to live or a place to work.

This, we believe, can be done by consistently telling the story to the people in the right way. By never overlooking a chance to promote the home-owning idea by word-ofmouth, newspaper articles and advertising, and by working rvith every agency that provides a means to contact pe'ople. For this home-owning idea is inborn and only nelds to be developed.

Seventh: To make known the new ideas in home modernizing to the end that Imperial Valley homes be made more comfortable and more livable, and the dwellers more contented and more permanent residents.

(Continued on Page 100)

Hoo Hoo in Colifornia

By R. F. Hammatt State Counselot for California.

California, according to records of the Home Office at St. Louis, ranks first of all States in the Union on the basis of paid-up membership. We have to our credit a total of 1550 members in good standing, including the new members and the reinstatements taken in up to May 31 of this year. under the inspiration of Supreme Custocatian Chas. G. Bird, and with the active assistance and cooperation of the Vicegerent Snarks, 11 Concatenations had been held prior to May 31 : one at Chico, three at Los Angeles, two at San Bernardino, two at San Diego, one in Calaveras county, one at Hilt and one in San Francisco. At these Concatenatians D candidates were initiated in the mysteries and the good-fellowship of Hoo-Hoo, and there were reinstated in good standing 14 old members.

One more Concat-at Westwood-has just initiated 3O more "Kittens", bringing California's membership up to 158O, and apparently puts the western jurisdiction on a par with that in'charge of Snark Riner in the matter of initiations.

According to the records of Secretary-Treasurer Henry R. Isherwood, California now boasts 12 live Hoo-Hoo Clubs, as follows: Los Angeles Club No. 2, under the lead-

E. T. ROBIE IN SAN FRANCISCO

E. T. Robie, Auburn Lumber Co., Auburn, vice-president of the Northern District, California Retail Lumbermen's Association, was in San Francisco June 19, on a business trip.

ership of Harry V. Hanson of the California Panel and Vene?r Company; San Diego Club No. 3, piloted by Fred M. White of-the Benson Lumber Company; San Francisco Club No. 9, lead by Fred Roth of the McCallum Lumber Company; Fresno Club No. 31, with Wtn. F. Baird in the chair ; Susanville Club No. 37, wit1n J. P. Clark of the Fruit Growers' Supply Company in charge; Westwood Club No. 38, of which-ehester E. Priest is the guiding star; Oakland Club No. 39, led by our genial friend, H. S. Morton; Arlington Club No. 44, with its destinies in the hands of Bgy Saidefur of the Dill Lumber Company; McCloud Club No. 55, in charge of C. B. Daveney of the McCloud River Lumber Compiny; Menlo Park Club No. 58, piloted by J.- 9. Ellis of Bltis grothers Lumber Company; Stockton Club No. 62, with Arthur Hauerbach of the San Joaquin Lumber Company as president, and Hilt Club No. 6!, led by Mr. W. J. McAvol' of the Fruit Growers' Supply C9m91y. Califoinia has ieason to be proud of her record in HooHoo, and doubly proud in that she is represented _upon-the Supreme Nine by-so conscientious and so able a Hoo-Hoo "r Ch".. G. Bird (Supreme Custocatian 14878) manager of the Stockton Lumber Company, Stockton, Calif.

MCKENNA MILL STARTS

McKenna Lumber Co., Marshfield, started up June 10, cutting spruce exclusively. The steamer Daisy Fr-eeman has bein put back on the run to Marshfield, and will carry mainly the cut of this mill.

Sales Promotion Within The Local Group

(Continued from Page 99)

We intend to hook up with the modernizing campaign and carry ,on quite a little promotional work along this line. Just as a starter we are offering through the Bureau for free distribution that beautiful little booklet "Modern Home Interiors" published by the National Lumber Manufacturers Association. We believe that the suggestions for attractive architectural treatments of mod,ern home interiors will show home owners the possibilities of their present homes and convince them that their realization is no mo,re difficult than that of inconvenient, poorly arranged unsightly equipment for the same purpose.

Eighth: To educate the property owner in the ,importance of "Maintenance of investment." To. repair when necessary and to preserve by proper painting at regular intervals. Bringing home the fact that more property is destroyed through lack of paint than by fire, and so improve the general appearance of the community.

We consider this a very vital object and one which we are going to stress as strongly as possible. We know that when our cities present a clean, well-cared-for appearance and where .residences and business buildings are kept re-

paired and painted regularly, that we have an attractive iommunity;-one which invites new comers to buy and build there. In many of our rural communities altogether too little attention is paid to the upkeep of the home or business building. Much can be done to correct this condition by working with the local Chamber of Commerce, Improvement Club-, or Women's Club. Two of our cities are actively engaged now in a clean-up and paint-up campaign.

Ninth: To cooperate with every educational and business body in the upbuilding of Imperial Valley.

Our lumber and buildine material merchants feel that they are a very large factoiin the building industry -in this Vailey and thit thiy should interest themselves either individually or through their association in every project that has to do with the upbuilding of the community. It is only bv working with ofhers or winning others to work with us that wJachieve worth-while results.

To cooperate in this sort of a sales promotiqra-l-cg paisn is [o i.oin forces and something more. IT IS TO io[N HEARTS AS WELL AS HANDS, AND SLIP A Lnrrp sout. INTo rHE BAR.cAIN !

Northwest Lumber Production

In 1926 the State of Washington produced 7,546,239,400 feet of lumber; in 1927 the production was 7,325,862,000; In 1928 it was estimated approximately at 6,556,994,000. Oregon in 1926 produced 4,454,735,0n feet; in 1927 the production was 3,992,852,0@; in 1928 it was estimated at 3,584,292,W.

The following are the 1928 figures for Washington and Oregon divided into districts: Oregon

MOYNAHAN-KUNKLER WEDDING

L. E, "Larry" Kunkler, owner of the Pacific National Lumber Company, Los Angeles, was married to Miss Virginia Carroll Moynahan of San Diego at the bride's home city, June 15.

The ceremony was performed at the Garden Court of Flonor and was followed by a large reception at the San Diego Athletic Club and later a party at the Hotel Grant.

Mr. and Mrs. Kunkler are making an automobile trip to Canada and will be at home in Los Angeles the first part of July.

M. E. OLMSTED FAVORS AIR TRAVEL

M. E. Olmsted, general manager of the Southern Redwood Corporation, San Francisco, likes to travel bv air. I1. -1* the trip-from San Francisco to Los Angells by air on his way to New Orleans recently, and on hii returir from the South in the early part of June traveled from El Paso to Los Angeles by the air rouie.

Mr. Olmsted left San Francisco again on lune 7 for Harrisburg, !_a., t_o attend his sister's *edding. He went from there to New York on business and expecfed to be back in San Francisco by July 1.

"Only the Piston movest'

Yz to 2-inch Drilling Capacity.

Priced

What People Don't Know Sometimes Hurts Them

BV J. J. Farley' The Paci0c Lumber Company

We, in California, are prone. to- thinF that rve know all about'Redwood, and why-shouldn't we? ft grows right at our back door, we lumbeimen have handled it ever since we fi;;-;* t.t-t"t in California and if we were born in this State the chances are vr'e lvere born in. a Redwood house' In fact, we ought to know all about it, and because-we rttooia ive do n-ot give it nearly the thought-we would.to something new and original. The result is' that we reauy t"r* t."i than we do ibout most of the new lumber substitutes which have come on the market in the last ten years' Trulv. "familiarity breeds contempt."

- O;; man who i. tto* an acknowledged authority on the practical uses of Redwood never saw a piece of it until ibout six years ago. FIe wa.s a thorough lumberman, well "to""a.a on most-other species and he recognized Redwood i. "tt .*"eptional wood, and a subject worthy of study' Approaching'it with an oPen mind, and no prejudice, in fact, i"ittt a c6mplete ignorance of its eharacteristics and uses, he spent four or Fve yeats of intensive study and is yet learning more about it. We who know so much can surely learn from such a man.

For instance, we have always "known" that Redwood was a "weak wood"; we would never think of using it as ioirt or rafter because it just 4aturally didn't have the stiength. Yet years ago General Grant thought it strong """"itt for bridges attd no* the engineers of the State of Calif6rnia have- decided it rvas strong enough to use throughout California for their highwa-y bridges.' Greenhouse"builders use slender Redwood rafters which support comparatively heavy glass roofs. And we know definitely from statistiis deviloped by the Forest Products Laboratory of the U. S. Department of Agriculture, that Redwood is one of the strongest commercial soft woods figuring strenelth in relation to weight'

\Me""kid" each other about Redwood's fire retardant properties, thinking we are exaggerating them beyond r-easonititt,'n.a*ood h"t been uJed for years in fire walls and baffler, notably in some of the piers in San Francisco harbor. We do not have to think hard to recall cases of Redwood's resistance to fire; such as the famous "Dead Line" of Redwood houses that stopped the San Francisco fire of

SOUTHERN LUMBERMEN VISIT CALIFORNIA

F. H. McWilliams, well known Southern lumberman of New Orleans, general manager of the R. H' Downman estate, and E. lames Kock, son-in-law of the late Mr' Downman, recintly visited California to lbok over the Downman properties. They left San Francisco, Ju-ne -21, for Portland, (it.., to attend the annual meeting of tlre P1cific Spruce Corporation. Mr. McWilliams will visit Seattle before- returning to New Orleans.

1m6. A good recent example is a Redwood cooling tower which stood beside a gasoline explosion and fire. A roun<l power line pole standing twice as far away was burned up and the tower which offered many exposed edges and corners to the flames was only slightly damaged.

We have always "known" that Redwood would shrink very little sidewise, but that it would shrink endwise regardless of any conditions or tr'eatment offered. But we Iearned this in-the old days when air-dried lumber was fifteen to twenty per cent moisture content was dry.Now when dry lumbei contains ten to twelve per cent of moisture the end shrinkage is gone but it still lingers in our minds. We have all seen tight mitred end joints which stay tight but we can not forget the old ideas.

We all know how the Redwood we used to get would last for years while the Redwood nowadays is_apt to decay or become subject to attack from termites. The termite had been in California for years but the old-time Redwood.was impervious to him so he was not so important as he is now. Ttie Redwood trees are the same as they always have been; the wood is unchanged. The trouble is that we use a number three Common or Construction grade which permits sap, dead wood, etc., whereas the old-time Redwood was alf heart clear or common and as such had all the characteristics which distinguish Redwood over all other species. But we forget this, and all we "know" is that Redwood doesn't last like it used to.

Redwood is a wonderful, remarkable wood, but it has to go away from home to be appreciated. In a strange terriIory pebple knowing they know nothing about it,. study it thoroughly and so learn all the facts which have been discovered more recently, as well as other points which they discover themselves from study and experiment. We who are familiar with it, accept it as it has always appeared and close our minds to any new information, not intentionally, perhaps, but none the less effectively. W_h.y_shouldn't- Caliiornians know most about the wood which is so closely identified with the history and tradition of their State, a product which comprises one of the great natural respurces, lnd which carries the name of California throughout the world?

CORNING LUMBERMAN TO VISIT YELLOW. STONE PARK

D. G. Issac, of the Corning Lumber Co., Corning, accompanied by his wife and two boys, left on May 25 for an lutomobile tour through Kansas, Minnesota and South Dakota. He will return by way of Yellowstone Park and expects to be hotne August 1. - During the absence of Mr. Issac his son Newt will be in charge.

t. I. Faile!

Aims of Peninsula Club

Secretary, Peninsula Lumberrnen's Club

By E. H. Galpin,

We are all more or less familiar with the many ills of the retail lumber business which have Drevailed over a large section of California for some time past. The chaotic conditions have been so great that most of us have at times felt that most any other business than the one we were in would be much better from a standpoint of profits -and enjoyment- The ills, both past and- present, ha.,re been brought about by a combination of conditions. A few of these conditions have been beyond our power to con- trol, but most of them can be cuied by t,he retail lumbermen themselves. Before the lumber industry can solve the problems that confront it as a whole it is verv necessarv for that industry to be strongly organized.

We know that where individual efforts will meet with complete failure, organized effort rvill accomplish much of benefit to all. Knowing this our Club is endeavoring to fully co-operate with the State Association in ever! possible way. The demoralized conditions we have been passing through naturally have generated a feeling of distrust and even ill-will-among competitors. For this reason it is difficult to bring a local gri,up together on a basis that will hold them unfil a feeling of co]rfidence in each other can be created. The creation of confidence is a slow process and cannot be brought about by force, but a tight

organization can hold a group together until by constant association and the working out of the problerns common to all an assurance in the integrity of your competitor can be established.

With these things in view our Club was organized on the so-called Chicago plan which guarantees to each member a fair share of the business in the territory as established by past performance over a reasonable period of time. We yet have much to do, but in the short iime we have been Io.kj"g_ tog-ether local conditions have been materially benefited. We are striving to deal with our competitors in the territory adjacent to ours in such a way thit thev rvill want to treat us fairly and we trust that they will bind themselves together in local groups for the betierment of the business through this entire section of the State.

Our aims for the future are the securing of better cooperation of our members as well as neighboring competi- tors and the establishing of more modern and more ecbnomic merchandising methods for the benefit of our customers and ourselves.

_ The big strides being taken by the dealers of Southern California and the more advanced marketing methods be- ing adopted by the manufacturers of lumbei are verv encouraging signs. They bid fair to make our businesi one of the most profitable and the most enioyable of all.

"'White" Pine Controversy

(Continued from Page 34)

direct tenclency to result and has resulted in a widespread misconception-of the comparative qualities, characteristics,' commercial values, and even the identity of forest products made from Pinus ponderosa on the one hand and from species of genuine white pine on the other, and has actually c^onfused t-he minds of many of the trade and of ultimate consumers and has misled and deceived them as to the actual and true comparative values of forest products made from the said species. The said use of the aforesaid words has the capacity and a direct tendency to produce and in many instinceJ has produced numerous results unfair to competitors and to tlie public and, among other such, the results described as follows, to wit:

(a) Spurious market equality in both the trade and pubtic eitimation in certain instances h,as been -given to iorest products made from Pinus ponderosa with those made fiom genuine white pines for uses whereil genuine white pines -excel Pinus ponderosa as herein in Paragraph Six and Seven set forth.

(b) There has been brought about public doubt and miiapprehension as to the respective- qualities.of forest prodirits made frorn various species of pine -native to the Pacific Coast and the uses which may most advantageously be made of them to the loss and detriment of the public and of competitors of respondents. The reputation and public esteem of forest products as regards the qualities in wtrictr said Pinus lambertiana surpasses Pinus ponderosa as set forth in Paragraph Six and Seven hereinabove' Many buyers and prospeclivi buyers, as a result of the aforesaid miinaming of Pinus ponderosa as and for white pine and as a result of their ensuing experience therewith, have come to the mistaken and erroneous belief that none of the Pacific Coast species of pine possesses qualities equal to or approaching those described in Paragraph Six hereof a-s t66 qualitiei for which Pinus strobus has long been noted'

(") Jobbers and retailers in many instances have been and stili are misled into buying Pinus ponderosa in the belief that they thus secure a genuine white pine having the aforesaid qualities and characteristics thereof of the comparatively -high degree described in Paragraph Six, an-d irave been and are tlius induced to buy forest products made from Pinus ponderosa for resale for purposes to which they are as an average comparatively ill-adapted.

(d) Such retailers as have known the distinction betwien forest products made from Pinqs ponderosa and those made frbm genuine white pines, but who have desired to gain by substitution of Pinus ponderosa for genuine white pine products in their sales to customers, have been enabled to mislead and have been aided in misleading their customers into the belief that Pinus ponderosa was a genuine white pine with the same excellent qualities possessed by genuine-white pines and in the same-high d^e-gre-e, as in Parigraphs Six and Seven set forth, and have filled orders for ginulne white pirie with ponderosa pine.

(") Such retailers as have been in ignorance of the distinttion in qualities and characteristics between Pinus ponderosa and genuine white pines have been caused to sell to the public fbrest products made from Pt-!t: ponderosa as and ?or genuine white pine to consumers ilesiring the qualities of lumber made from genuine white pine.

(f) Retail dealers having stocked their y-ards with Pinus ponderosa purchased and [o be sold by them as and for genuine white pine in various instances have not desired ind do not clesiie to stock their yards with forest products made from said genuine white pine, thus depriving manufacturers of genuine white pine products of numerous market outlets.

(S) Numerous builders, contractors, architects and ulti-.ii'.ott..t-ers have been and are misled into the advocacy, recommendation, adoption and use of Pinus ponderos-a in the belief that it is g-enuine white pine and has the aforesaid high degree of said described qualities.

(h) Respondenis and other manufacturers by misnaming a"d miidescribing Pinus ponderosa as a genuine.white piie have been enabled on numerous occasions and now are enabled to secure a higher price for their said forest products than thev could iecure therefor in competition iuith senuine white pine products if a true name and designatioi of their said irroducts were used; and have been enabled to fill and havi actually filled orders for genuine white pine with consignments of ponderosa pine.

(i) Manufacturers of forest p-roducts made from said g.ioin. white pine, frequently ihrough the ignorance.of the buver or of the public as to the commercial qualittes distingirishing genuine white pine from Pinus ponderosa, are unable to sell their said products to customers at a hieher price then customers will pay for forest products *id. f-- Pinus ponderosa when the latter are misnamed

and misdescribed as white Pine.

(j) The average F.O.B. mill cost of forest products *"i" fto* said gEnuine species of white pine excee{!. the average f.o.b. mill cost of forest products made from Pinus ponde"rosa and the said misdescription of Pinus ponderosa is white pine has a direct tendency to cause and has at times cauJed manufacturers of genuine white pine proiucts to lose sales and has at times caused them to make sales at or below actual cost of production and distribution.

(k) Manufacttirers of forest products made from Pinus pond"rot" who describe their prbducts as pondosa pine -as hereinabove in Paragraph Eight described are at a sales disadvantage as contiasftd with such competitors, respondents and ot-hers, as misname and misdescribe their products, likewise made'from Pinus ponderosa, as white pine, ani who wrongfully imply and at times declare that their. products posseis the afor6said superior commercial. qualities for various uses that are possessed by genuine white pine.

(l) The employment of Pinus ponderosa in lieu of genti"e *ttite pine^by builders, contrictors, architects and the seneral po'bli. foi uses wherein it is exposed to decay, and tor whiih genuine white pine, by virtue of its aforesaid greater duribitity was and is-preferred and desired in con' irast with Pinui ponderosa, has conduced to and resulted in and still conduies to and results in the waste of forest products through the necessity to replace Pinus ponderosa more frequentl| than replacements would be or would have' been necess ^ry h^d' white pine been used in the first instance.

PARAGRAPH TEN: The practices and methods of competition engaged in and by respondents as hereinabove set iorth have"tlie capacity ind J direct, substantial and d"rrg.roo, tendency t6 miilead and deceive the trade and pubiic with regard [o the identity and the comparative quali- 'ties and valuei of said above described forest products and have actually so misled and deceived in-such-regard' .The said practices and methods of competition of -respondents are against the public interest and constitute unfair methods of coimpetition'in commerce between the states and with foreign'nations in violation of Section 5 of the aforesaid act o"f Congress known as the Federal Trade Commission Act.

WHEREFORE, THE PREMISES CONSIDERIED thc Federal Trade Commission on this 23td day of. May, l9D, now here issues this complaint against said respondents'

The Central California Lumbermen's Club

By L. FI. Elliott, Valley Lumber Co., Lodi, President, Central California Lumbetrnen's Club.

During the year just ending the Central California Lumbermen's Club has considered many interesting topics and problems confronting lumbermen.

At the meeting held in Sonora in May, 1928, a letter from the West Coast Lumber Trade Extension Bureau was read in which this club was commended for its part in the campaign urging the use of rvooden siding and shingles in the building of homes.

_ After this meeting those present were taken through the Pickering Lumber Company's plant which we found strictly modern in every way.

At our next meeting the club went on record favoring the Segregation of Grades of Douglas Fir. This was fol-lowed by an address on "Lumber and Kindred Lines in relation to the Building and Loan Associations."

At our January meeting Mr. Robt. Cameron of the Marin County Lumbermen's Association explained the percentage plan of merchandising and stated that it had been success- ' fully used in several sections of this state.

President Harry A. Lake of the State Association was the speaker at our February meeting and gave the club a v_ery interesting address on "Modern Merchandising and Co-operation."

Our May and June meetings were devoted to the discussion of American Lumber Standards of Sizes and Grades which were unanimously adopted by the club to be effective September Lst, l9D, giving the members a chance to move some of their present stocks.

We feel that with the continued interest and co-operation of our members and the able help we receive from our speakers 1929 should be a succeisful year for the club.

Elliott

ARCHITECTVRAL

wooo@woRK

"Prepare me timber in abundance; for the house which I am about to build shall be wonderful great"-Il Chronicles, 2. . Thus did King Solomon direct in building his magnificent templc, which, it is recorded,, was lined within and without with wood. . The recently completed Temple B'nai B'Rith in Los Angeles, California, is liLewise a structure of great magnificence, elabor' ately adorned witfi wood. There is a fine harmony of panelings, tutnings, carvings and inlays, the whole done in rich Black Walnut. The illustration above shows a full view of the Ark and Screen, the uppermost section of which accommodates the choir and organ.

Millworh Instirrb of Caritonta.

ARCHITECTVRAL wooo@woRK

This close-up view of the Ark of the Temple B'nai B'Rith emphasizes the elaborate and impressive character of its architectural composition. The central doors which roll up to reveal the Ark are of wood with carved panels. Their trim is marble mosaic set against wood pilasters inlaid with Holly and Ebony. The tablets surmounting the doors of the Ark are of Black ITalnut with engraved charactets overlaid with gold. Each detail is perfectly execured. Architectural \tr(foodwork contract, including installation, by Southern California Hardwood & Manufacturing Co., Los Angeles.

A. M. Edelman, Architect; Allison & Allison, Consulting Architects.

Milluorh lilstiture of Californw.

A. W. Bernhauer

Progress of the Millwork Institute of California

By A. V. Bernhauer, Fresno Pl""i"g Mill, Fresno, President, Millwork Institute of Cdifornia

For years rve were in a deep sleep rvhich seemed perfectly healthful and natural but when we tried to arouse ourselves we found to our dismay that we had that dreadful modern disease known as "Sleeping Sickness."

For a long time we refused to call the "Doctor", thinking that good old "Mother Time" csuld cure all of our ills, but we continued in the firm grasp of this dreaded affliction. Some of our leaders became alarmed with the prospects of "death" close at hand and called in a "Specialist" even though many members of our family loudly protested. A careful diagnosis was made and the usual prescription followed. The "Doctor" was elated dt his apparent success, but lo-what a disappointment for the sickest members who. refused to take a "drop-of-cure" and are still sleeping on in this unhealthful sleep. A few have responded and are slowly co-nvalescing; in fact, some are now alvake and are cheerfully and generously offering to help others to recover. They have had the actual experience so we know their advice is sound. Will rve listen to them or rvill we linger on and "die"?

This may seem like an overdrarvn picture of the millwork industry, but is it? Let us take a little retrospective look.

A ferv years ago we were enjoying a good volume of business and wood products were used on every hand. What did we do to continue and advance our prosperity. Let us see.

The progressive architect looking for new and pleasing effects detailed special sash, doors, mouldings, etc., and immediately the cry went up on every hand-"Why can't you use STOCK? It is much cheaper and just as good." We had been running Plain Round Edge Casing for years so why grind special knives just to please some architect's whim?

trn keeping with the progressive development of our fair, State new types of architecture made their appearance. Our old style stock millwork did not fit in with this new type of construction. Some of our architect friends asked us to help solve this problem because they wanted to use wood to beautify their homes, offices, etc., but we were too busy making stock millwork and trving to increase our production.

The architect struggled on alone but he was confronted with so many problems that he came to us again for construction details and manufacturing standards, but we had nothing to offer. We had no State or National organization and as individuals we could not be bothered with such trifling details. About this time a third party appeared in the picture, "MR. SUBSTITUTE".

He had just "graduated" from college and was full of progressive ideas. He presented himself to the architect in a very definite and concrete rvay rvith ELABORATE DETAILS OF CONSTRUCTION, PHOTOGRAPHS OF POSSIBLE INSTALLATIONS. COMPLETE SPECIFI-

CATIONS and a comprehensive advertising campaign to advise the prospective home owner of the advantages of using his product. 'What would you have done under thesc conditionJ? Just what the architect did; accept the use of substitutes in preference to the old antiquated wood products that were being offered.

The millman has always had a price-complex, being afraid to charge a fair price for a product that is far superior and oftentimes much more enduring than the high-priced substitute. I say high-priced substitute advisedly, for example: How many steel sash would be sold if price alone was the determining factor? Actual alternate bids taken on numerous jobs has proven that the use of the highest quality wood sash in place of metal sash efiects a saving varying from 25 per cent to 100 per cent and on other metal substitutes this differential in price is even more. Let us sell our product on its merits and demand a price that will return i fair earning on our investment. Well-this is enough on the gloomy side of the picture.

I said that some of the leaders in our industry were awake to the present day opportunities. This is a most consoling and hopeful sign and if we will back them in this new pl n of STATE ORGANIZATION,

COMPILATION OF PROGRESSIVE AND TESTED STANDARDS OF CONSTRUCTION, SCIENTIFIC PRICING SCHED-

ULES AND CO-OPERATIVE EFFORT we will soon recover from the depression that has retarded our progress and brought disaster to some of our leading members.

The organization and continued activity of the Millwork Institute of California is the most progressive step ever taken by the industry but we need the co-operation and active support of every manufacturer of ARCHITECTURAL WOODWORK. A few operators cannot carry this load alone. The adoption of the Plant Certification plan, which will guarantee QUALITY to the architect, contractor and owner will do much to eradicate the cut-throat competition that we have had to contend with and will put ARCHITECTURAL WOODWORK in a class by itself and take it out of competition with cheap inferior millwork. Under this plan any plant can be certified by the Millwork Institute by signing a definite legal contract agreeing to manufacture according to the adopted published standards of the Institute and by furnishing satisfactory references. 'Wc are engaged in an industry that is worthy of our best. thought and e{Iort and no one can successfully dispute the superior quality of properly designed and well manufactured woodwork.

The architect and owner wants to use our product but we mu6t co-operate and assist in an active trade promotion plan which is only possible through a State Association iuch as the Millwork Institute of California. If we will "pull" together we will "get well" and prosper. If we follow our own selfish interests we will fail and "die".

Californ ia Production Figures

California made less Redwood lumber last year than the year before, but made more White and Sugar Pine than during the previous year. The production of the Fir and other woods mixed with both the Pine and Redwood, however, was greater than during the previous year, the result being that the total production of lumber in California in 1928 was 132,99O,W less than in 1977.

Here are the figures: Redwood production f.or 1927 was 511,478,000 feet, and lor 1928,45O,979,M feet; White Pine production for 1927 was 78,25O,000 feet, and for I9n it was 799,837,000 feet; Whitewood production in the Redwood district, species not segregated, for 1927 was LD,932,W feet, and lor 192E it was IO4,42Z,W feet ; Sugar Pine production in 1927 .las 264,98.000 feet, and in 1928 it was D5,4m,m feet; White Fir production for 1927 was L79,377,W feet, and in1928 it was 148,67,n0 feet; Douglas Fir production for 1927 was 120,120,000 feet, and in 1928 it was 54,598,000 feet; all others reported in t927 totaled 79,496,000, and in 19?8 they were 27,696,@0feet.

VALLEY BOX CO. DESTROYED BY FIRE

Fire recently totally destroyed the Valley Box Co. plant at Pomona. The fire also cleaned out the south shed of Curran Bros. Inc., whose yard adjoined the Valley Box Co. property.

In the major woods, Redwood was 60,499,000 feet under the previous year (the lowest Redwood production in many years); White Pine was 71,578,W feet OVER (and still much lower than the production of. 1925 and, 1926); Sugar Pine was 30,562,W feet OVER, and the second largest production year this wood has had, the 322,430,0@ foot production of 1926 being the highest

The Klamath Falls district of Oregon produced 410,943,000 feet of White Pine in t926; 371M2,000 feet in 1927; and 516,394,,000 feet in 19?f, thus far eclipsing all the production records of that territory. That district produced 12,739,W feet of Sugar Pine last year, also.

The Redwood figures reported from the entire year 19/c_ were: production, 45O,979,W feet; shipments, 431,677,ffi feet, and orders, 439,393,000.

Redwood shipments into Northern California were 166,580,000 feet for the year 1928; into Southern California, 100,278,00O; into eastern territory, 97,362,W feet; into western territory outside California, 2,6n,M feet; and foreign shipments were 72,553,@0 f.eet.

H. B. HEWES BACK ON COAST

H. B. Hewes, nationally known lumberman, returned to San Francisco from the East on June 2A, and left thc next day to attend the annual meeting of the Pacific Spruce Corporation, to be held in Portland, Ore., June 24.

Hereos An Unsolicited Statement Made By One Of Our Dealers

ttsince youf new board came out about four months ago most of our crrstomerc have gladly accepted it in preference to other boards and are gmteful that they were prevailed upon by us to use this superior wallboard. The writer inspected several jobs on completion and they are perfect. Alt of us here ate vety entfiusiastic over the prodpects of dweloping a very hrge business on Pacific Five-Ply."

As wetye said before-youtll never know how good a wallboard can be made until youtve seen the new Pacffic Five-Ply (Redwood Core) Board.

The Wholesale Situation 1n Southern California

By E. B. Culnan, Chas. R. McCor:nick Lumber Co., Los Angeles

The business of wholesaling Douglas Fir lumber in Southern California has gone through a period of marked development during the past two years and today it can be said that the industry is in step with modern methods of merchandising.

This has been brought about partly .through the efforts of the mills, resulting in a curtailment of production which kept the demand slightly greater than the supply, and did away with the frequent fluctuation in prices, so common in years gone by. Much of the credit for improved conditions, however, goes to the wholesalers and mill representatives in Southern California.

More than a year ago a credit bureau was formed, to which nearly every wholesaler subscribed, and this proved an excellent foundation for further development. A careful study of credits on the part of this bureau ltas saved the wholesalers losses which in past years have run well into five figures annually with individual firms. There has been a shortening of credit limits with customers who ignore the fundamentals of good business. Over-extension of credit induces overbuying and undue expansion on the part of the retailer and in most cases, certain failure. This watchfulness of credits on the part of the wholesalers has been a real service to the retail lumber industry in this section of the state, for every failure is usually preceded by a program of price cutting in a last minute effort to secure funds necessary to ward off the impending disaster.

Previous years have seen the docks at San Pedro and Wilmington frequently piled high with twenty to thirty millions of feet of unsold lumber. When this condition prevailed, prices tumbled and sales were made day after day on a basis far under the actual cost of production. California has always been and will continue to be a market for stock that the mills cannot sell to advantage elsewhere. Southern California has been a heavy consumer of Douglas Fir for many years; therefore it is only natural that when market conditions in this district are in an unhealthy state, it reacts directly on the mills and affects conditions in every market where Douglas Fir is sold.

Realizing this, the manufacturers have adopted programs of curtailment from time to time in an eftort to prevent overproduction. Closer attention is being given to the matter of distribution, and when any particular market develops an oversupply of certain items, the mills endeavor to

divert their accumulations to other points until that oversupply has been absorbed.

One of the leading Douglas Fir manufacturers, in an article a few years ago, stated that the trouble with the lumber business was not over-production, but rather improper distribution. He pointed out that all the lumber produced each year was consumed eventually, but that because of poor distribution, the supply in certain markets usually was in excess of demand, thereby creating a "buyer's market".

It was only after several disastrous years of losses and numerous failures, the mills came to realize that through teamwork and organized effort only could this wretched condition existing in the lumber industry be corrected. The past year has shown what can be accomplished along this line. While the mills have not made worthwhile or legitimate profits during that period, they have, with few exceptions, avoided the losses experienced during recent years.

The retailers fully appreciate that by keeping the ship on even keel, the mills are benefiting the industry as a whole. Prices in general have shown little change during the past year, and the retailer no longer hesitates to keep stocked up, fearing that the market will tumble next week and leave him r,r'ith a lot of high priced stock to move, while his competitor buys to better advantage.

Every department of the lumber industry, from the logger to the retailer, realizes now that close association with, and confidence in his competitor is absolutely essential to successful merchandising. A "let live" policy has replaced the old "survival of the fittest" plan of operation. Retailers have found that whenever a competitor was driven out of business by cut throat methods, a successor always stepped in to take his place and the battle went on again. Sawmill operators noted that when a mill went broke and shut down, some new operator with capital and enthusiasm appeared on the scene and the wheels started turning once more. The realization that to put a competitor out of business benefited no one, is the cornerstone of the splendid structure lumbermen are erecting throughout the country today.

Energy is responsible for just about everything that happens in this world, and to those energetic business men in every department of the lumber business whose untiring efforts are bringing about the improved conditions herein mentioned, the entire industry owes an everlasting debt of gratitude.

E. B. Culnan

FRANK PARAMINO BACK FROM HONOLULU

Frank Paramino, of the Paramino Lurnber Co., San Francisco, returned to San Francisco June 1, from a two months' visit to Honolulu, much improved in health.

GEORGE WEIR VISITS LOS ANGELES

George Weir, general sales manager of the Coos Bay Lumbei Company, San Francisco, has returned to his headquarters after a short business trip 'to Los Angeles.

Western Forest Reserve

According to- the best available figures furnished-by the lJnited States Forest Service, (these figures are as of January, l9?8), the following is the iemaining standing timber supply of the Western p"ri oi ttt" Urrit.a States :

Merchantable Timb€r Stand of Weet, Including ^A,hska and B. C. M Feet Board Melurre.

Sales of Stained Shingles Increase In California

Dealers Reali"e Profit Possibilities in Selling High-grade Stained Shingles for Roofs, Re-roofing and Remodeling Jobs

By Perry A. Dame Westerrr Sales Manager, Creo'Dipt Company, Inc.

A few years ago California was considered the cheapest shingle market o'n earth, and the manufacturers of cedar shinlles looked upon this State as a dumping ground {or their- lowest gradis. It was rare indeed to find a lumber dealer in the-State who carried a stock of cedar shingles in the better grades; his trade was accustomed to using thin, slash graln shingles, and he could see no reason for changing their habits.

Ev-ery-lumber dealer recognizes the evils resulting from the wiiespread use of cheap shingles, ye-t it is safe to say that 95/o of his shingle business, until recent years, wis Star-A-Stutt. Neitheithe dealer nor the manufacturer attempted to educate the consumer to use better shingles, and many builders continued to use l'Stars," because they actually believed these were the best quality they could get in-cedar shingles. Architects, in many instances., were ilso of this beliel, and it was not uncommon to find an architect specifying 6/2 Stars for the roof of an expensive house, thi;king hJ was giving his client the best shingle obtainable.

It was no small irndertaking to break into the California market with a nationally advertised, high quality stained shingle. In order to overcome the many barriers in the path of this market, it was necessary to start right out and -educate the California public to demand not only a better cedar shingle, but also-one that is stained-a shingle.that offers coloi, or even a mixture of colors. This educational program has been carried on through magazine and direct mail advertising, through personal calls on architects, contractors and investment builders. The lumber dealer has been somewhat hesitant in taking advantage of the sales possibilities of stained shingles. In certain larger cities his indifierence to this market has led to direct selling by local staining companies, thus eliminating a profit to the dealer.

It isincouiaging, however, to note that California is becoming a bettei market for stained shing_les, and -the trend is towird the better grades of shingles. Four or five years aso 'most of the roof shingles were 6/2 Perf.ects, while tdday the 5/2 Perfect is the predominating stained shingle, with an increasing demand for the 2(' Royals and even the thicker shingles ln this length. Dealers throughout the state recognize the advantages of selling better shingles,

Congress Adjourned

and it is possible in almost any city or town today to buy edge-grain shingles. Instead of passing ordinances prohib-itiig the use of wood shingles, many citiei and towns in California are revising theii building codes to exclude the use of 6/2 shingles entirely, and in one progresslve Southern Caiifornia -city the rivised building c'ode- calls for edge-grain shingles, not thinner than 5/2". This is certainlyl Jtep in the right direction, and is bound to react

favoiably for the cedai shingle industry. The large stained favorably cedar shrngle rndustry. I ne lafge sralnec shingle -manufacturers have proven beyond a doubt that edge-grain shingles are the only shingles wo-rthy -of their advertising and merchandising efforts, for their business

has been established on quality.

reYonc a oouDE rna gies worthy of thei

It is worth noting that-California is departing from her traditional Spanish-architecture to a large extent. this may be explalned by the large influx of people from other paris of the countrn who haie come to ealilornia to build iheir homes, and quite naturally carry with them their own ideas of desigrr and construction. English archit-ecture is prevalent in thi large developments throughout- Southern'Californid. and San Francisco Bay District, and no design is more suited to the use of stained shingles- Many arihitects and builders are taking advantage of the special roof treatments afforded by the use of stained shingles, and on some of the more pretentious homes the long hlndsplit shakes give a texture that is quite the vogue in California architecture.

Lumber dealers throughout California are beginning to realize the tremendous possibilities offered in the rehabilitation of old houses. Stained shingles are used for re'roofing over old shingles, and for covering old siding or stucco' Houses in many iases are increased in value to such an extent by remodeling that they are easily marketable. The owner is given a much more attractive house that, over a period of years, saves fully the whole initial expense lhrough the elimination of continual repairs and repainting.

Wh-ile California has been more backward than other states in accepting stained shingles, the tendency toward the use of better grades of cedar shingles in recent years is gradu,ally helping the industry, and with the cooperation of lumber dealers, this State should in time use as large a volume of stained shingles as any other.

New Redwood With Tariff High in Air Home Plan Book

Congress has adjourned without settling the tarifi bill, A new edition of the Redwood Home Plan Book has f """i"i it to come up after the summer recess. been issued by the !1tiloryia f.ea199$ A.t-:9",t1.j9*l P,ilt:g tii"i"tiA, as it stood at adjournment time, provided for: in rotogravge, gyd this is now ready_-for distribution to T.oos for wood oulo. dutv iree. dealers at 12 to 15 cents a copy, depending on quantity or-

Logs for wood PulP, dutY

Cedar lumber, 25 per cent.

Wooden shingles, 25 Per cent.

Cabinet wood1, logs, l0 per cent; lumber, 15 per cent; yeneers. N per cent; plywood, 40 per cent.

dered.

A feature of this book is the reproduction of six artistic sand-blasted Sandkraft plaques, the work of the California Sandkraft Products Company of San Francisco.

Laux Wall Texture and Schumite Plaster Wall Board Make Great Combination Says Galbraith

After nearly a year of merchandising effort The Schumacher Wall Board Corporation, of Los Angeles, find that Laux Wall Texture, which they sell exclusively in California and Arizona territory, makes a wonderful combination seller with their Schumite Plaster Wall Board, and offers the dealer a double profit opportunity.

T,aux Wall Texture is a plastic paint which creates wonderful textured,interior wall finishes, and especially fine on Plaster Board. It comes in attractive colors such as White, Cream, Ivory, Tan, Gray, Rose, Blue, and Green. Used over Plaster Board it provides a_ one-piece wall that is sound-proof, low in cost, varied in appearance, and beau_ tiful to look upon.

To the dealer it therefore affords a chance for a double profit, to be sold to most of the customers who buy wall board. Both the Board and the Laux bring sood mJreinal profits, which is the thing the lumber dealEr-is -ori iit.i_ ested in, without.any additional sales cost. When you sell the customer wall board, sell him Laux Wall Texture also.

.It.is. also a perfectly splendid covering for other surfaces oI all klnds, such as wood, plaster, etc.

{ar_l Galbraith, Sales Man-ager for Schumacher, says that their first year with T aux has been a splendid one, ;e ah;i lhey are planning a bigger and bettei campaign i; .p;A its use during the year to come.

We Grow Prouder Every IDay of Our Philippine Hardwoods

The story of Philippine Hardwoods is an epic in lumber history.

A few years ago an unknown, untried, suspected newcomer, knocking at the gates of the industry.

Today understood, appreciated, accepted, and lauded as one of the world's most wondrous varieties of wood, varied, versatile, useful, beautiful, sterling in its value, it is every day becoming a wood of universal use in the U. S.

Truly, in the long run, "merit will tell". It has been so with Philippine.

Findtalr

Representative

State Association Shows Big Gain in Membership

H. A. Lake, president of the California Retail Lumbermen's Association, announces that the State Association has added l0O new membeis and 10 reinstatements since January,l9D. The new retail yards who have joined the Association, together with the list of reinstatements, are as follows:

Ernest Ganahl Lbr. Co., Lake Arrowhead; Little River Red Wood Co., Madera; Clemment Lumber Co', Oranse: Lieeett Lumber Co., Santa Ana; Work Lbr. Co', Montirey; d[.s. Lbr. Co., Pacific Grove; Santa Cruz Lbr' Co., Sania Crazl Los Banos Lbr. Co., Los-Banos; Superior Lbr. Co., Sacramento; Western Lbr. -Co.,Sacramelto; Cross Lbr. Co., Merced; Wenrich Lbr. Co., Merced; G!ttine Lbr. Co., Gustine; Truckee Warehouse & Lbr. Co., Truckee; Gilroy Lbr. Co., Gilroy; Redwood Manufactuling Co., Pittsburg i Norton-Phelps L!r. C9.r Santa Cruz ; Sun Lbi. Co., Oxiard; Dolan Bldg. Material Co., S-acram-ento; Klicka Lbr. Co., San Diego; Noah Adams Lbr. Co., Walnut Grove; Norton-Phelps L6r. Co., Seabright; Malm &-Angle Lbr. Co., Dos Palos f Hofiman-Glasson Lbr. Co', San -Diego; General Supply Co., Fair Oaks; Hayward Lbr' & Investment Co., Loi Banos; California Lbr. Co., S11 Diegg; Dixon Lbr. Co,, Dixon; Woodland Lbr. Co., Woodland; Claremont Lbr. Co., Claremont; Hamilton-Gill Lbr. Co', San Bernardino; Alta Loma Supply Co., Alta Loma; Chas' E. Chambers, San Jacinto; Wes[-King Lbr. Co., Satr Diego; Century Lbr. & Mill Co., San Diego; HirsumlF..Co., Chula Vitt.; Costa Mesa I-br. Co., Costa Mesa; C. Ro{n-ef Smith, San Diego; W.D.Hall Inc., El Cajon;$-.L A Lbr. Co., dscondidof Bostonia Lbr. Co., Bostonia; Wilson Lbr' Co., La Jolla; Hillcrest Lbr. Co., San liego; Herriman -I-br. Co., San Diego; Whiting-Mead Lbr. Co., San,Diego; Eairmount Lbr. eo., San Diego; Sones Lbr' Co', Calexico; Valley Lbr. Co., El Centro; Morrow Lbr. Co., Inc., Brawley;

McCune Lbr. Co., Brawley; El Centro Lbr. & Trading Co.' El Centro; Pomona Valley Lbr. Co., Pomona; Chino Lbr. Co., Chino; Bowman-Johnson Lbr. Co., Redlands; Diamond Match Company, Vacaville; Diamond Match Compdny, Willows; Dilmond Match Company, Red Blufi; Diamond Match Company, Oroville; Diamond Match Company, Los Molinos; Diamond Match Co., Grass Valley.; Diamond Match Co., Esparte; Di4mond Match Co., Dunsmuir; Diamond Match Co., Corning; Diamond Match Co., Arbuckle; Century Lbr. Co., Long Beach; Montebello Lbr. Co., M_ontebello; H. A. Graham Lbr. Co., Long Beach; W. H. Siemen, Jr., Long Beach; Parish Lbr. Co', Huntington l"t\; F. C. Osgood Lbr. Co., Bell; Grogan Lbr. Co., San Gabriel; Stanger Lbr. Co., Clearwater I Macco Lbr. Co., Clsarw_ater; Mel -Coe Lbr. Co., Compton; Bear State Lbr. Co., tong Beach; Coast Lbr. Co., Wilmington; Buena Park Lbr. Co., Buena Park; Smith & Lindsay, Pasadena; Faulkener-Meyer Lbr. Co., Pasadena; J. W. Heinecke Lbr. Co., San Clemente; Barr Lbr. Co., Orange; Lindsay Lbr. Co., Hynes; John Suverkrup Lbr. Co., Riverside; J. E. Winship &Son, Arlington; Dill Lbr. Co., Arlington; Fickling Lbr. Qo.,,Lyn- woodl Hayward Lbr. & Inv. Co., Riverside; E. K. Wood Lumber Co., Los Angeles; Two Rock Commercial Co., Two Rock; Pico Lumber Co., Pico; Whitson Lumber Co., Tirstin; Gieb Lumber Co., Carlsbad; Gieb Lumber Co., Encinitas; Gieb Lumber Co., Vista; Gieb Lumber Co., Compton; Gieb Lumber Co., San Gabriel ; Home Lumber Co., Lomita; Harbor Lumber Co., Bellflower; Mullin-Hayes Lumber Co., Torrance; North Long Beach f,umber Co., No. Long Beach.

Reinstatements: Benson Lbr. Co., San Diego; Park Lbr. Co., La Mesa; Hayward Lbr. & Inv. Co., Escondido; HaIward Lbr. & Inv. Co., San Bernardino; East Bay Lbr. & Mill Co., Oakland; Central Lbr. Co., Gilroy; Kofoid Lbr. Co., Caruthers; W. B. March Lbr. Co., Ivanhoe; McCormick Lbr. Co., San Bernardino; Ripon Lbr. Co., Ripon.

Archer Incinerator Minimizes Chas. R. McCormick Lumber Smoke and Sparks in Co. to Distribute Stronach Burning Refuse Nail

The Ar'cher Blower Pipe Corporation, of Los Angeles, builders of burners and incinerators for twenty nine consecutive years, now furnishes a refuse consumer which far surpasseJ anything they were, able to create in the past.-

The chief bbjection that refuse burners have been seeking to overcoml, of course, is sparks, smoke, etc., from the bu"rner. In this new Archer incinerator, it is scientifically arranged so that the air cooled stack permits the cold air to meiet the hot gases coming up the inner stack, forming an upper air com6ustion chamber that effectually consumes sparki, and evaporates smoke to a minimum degree.

'It has been -a wonderful success wherever used, and there are a very large number in actual use.

Mr. I. G. Archer is owner and manager of the company and a -veteran authority on all blower things'

Harry Stronach, inventer of the Stronach non-splitting Nail, who is representing the Stronach Nail Co. of Pittsburg, Pa., manufacturer of the nails, on the Pacific Coast, announces the appointment of the Chas. R. McCormick Lumber Co. as distributors of the Stronach Nail in California, and that this company is carrying a stock of the nails both at San Francisco and Los Angeles.

These nails are being retailed exclusively through retail lumber dealers. The triangular end of the nail cuts the wood fibers, punching a hole ahead of the nail body. There is no splitting as with the diamond pointed nail, which wedges the fibers apart.

The hole punched is smaller than the nail body, giving the wood a tight grip all around the nail. This increases holding power tremendously.

World's. Largest Redwood Tank

Reproduced above is a photograph of the largest Redwood tank in the world. It has an inside diameter of 130 feet, with 17 f.eet inside depth and a capacity of. 1,692,ffi gallons. This important structure was designed, manufactured and erected by the Little River Redwood Company for the city of Pasadena, California.

The tank is used by the city in its sewage disposal plant and Redwood was chosen by the engineers for the city because of its resistance to decay or disintegration regardless of the severity of conditions. Before deciding upon the use of a Redwood tank of this unprecedented size, the engineers in charge investigated the record of Redwood tanks used in chemical and mining processes and were able to verify the records of extraordinary durability achieved under many different conditions of use. It was impossible to use a steel or concrete tank because of the disintegration of the former and the lack of water-tightness of the latter under the ordinary conditions of service.

Also, as exhibiting the faith of the engineers in Redwood, the conditions under which this tank will operate provide for its being emptied and filled once each diy, obvibusly a more difficult service than if the tank were kept constantly filled.

The staves for the tank are made from 4inch stock finished 3fu, inches thick. More than thirty tons of steel hoops are required to bind the staves and to carry the internal pressure induced by the great contents of the tank. The design provides many special features suited to the unusual size of the structure and including, among others, an ar-

rangement at the top of the tank to provide stiffness against deformation from wind pressure or other causes.

The Little River Redwood Company has been active in prosecuting the development of importint structures of this kind, believing that the lumber industry is best served by examples of the possibilities of wood construction that go beyond the ordinary range of affairs. Undoubtedly even the layman will concede the possibilities of heavy wood construction when adopted by municipal engineers of the first standing after careful investigation. If the use of lumber for important structures is to continue, it must follow as a result of active effort and demonstration of the possibilities by those familiar with its properties and use.

It may also be mentioned that not only has this company successfully installed by far the largest wood tank ever built, but in the manufacture of other technical equipment they have kept abreast of sound engineering thought and have been instrumental in advancing the interests of the lumber trade as a whole by their active campaign on behalf of the industry. An experienced engineering staff is maintained both in San Francisco and New York to analyze and determine the possibilities of wood construction in any given case submitted to them.

The Pasadena tank project was carried out under W. C. Earle, City Engineer, and A. H. Wyman, Superintendent of Sewage Disposal. J. P. Barry, Consulting Engineer for the Little River Redwood Company, acted for the latter in the design of the tank,. \

The Use of Trucks in the Lumber Industry

Although a comparatively recent development in logging, the motoi truck has been the greatest factor in bringing the industry to its present stage of modernization. According to the best available information, the use of trucks in logsins operations was made in. the state of Washington in Ihe-spring of 1913. Since that time the procedure of lumbering has to some extent been revised to fit into the plan of molorized transportation. Timber owners of the Pacific Northwest now employ great fleets of .motor trucks in the hauling of logs directly frcim forest'tb:rtiill or railway.

production of six-wheel trucks to overcome the difficulty. Power was directly applied to four rear wheels through two axles. Thus the six-wheel dual-drive types give more power exactly where it is needed, together with greatly increased tractive effort.

So extensively are trucks ernployed in the lumber industry that they handle the product from origin to destination, from producOr to consumer. Not only do trucks carry logs to the mill; they haul sawed timber to the yards for seasoning. Seasoned lumber, in turn, is transported to retail yards, and eventually distributed to points of consumption. Whatever the transportation requirement in logging or lumbering, it can usually be performed most efficiently by motor trucks.

The use of trucks in retail lumber yards has effected marked economies. An instance is the former custom of large operators of maintaining branch yards in surrounding towns. Lumber had to be shipped by rail, and in considerable quantities to obtain a good shipping rate. This meant large stocks. Trucks have made it possible for retail yards to adopt modern methods of smaller stocks and quicker turnover; with such speedy and flexible transportation. small stocks may be augmented on short notice.

While the lighter flexible motor truck units are best adapted to smaller yards, heavier motorized units take up the burden of transportation in main yards. Time was when a big pile of seasoned lumber was loaded on wagons or hand trucks and taken out piecemeal. Modern loading devices and motor trucks reduce such work to a simple operation. The addition of trailers makes it possible to haul ample loads to the ultimate destination without rehandling.

To claim that trucks are a solution to every hauling problem in the logging industry would be deviating from the truth. In earlier days, when vast stands of dense timber were available, and haulage problems were not so acute, a railroad performed the hauling function quite satisfactorily. It still does, in the case of large companies whose properties remain extensive.

Heavy stands, however, are growing less in number and less in area. The line is gradually pushing back. Smaller tracts are becoming numerous. It is in such instances that the motor truck has come to the rescue of logging operators.

Building a railroad over tough terrain to log-off a distant area left standing is possible only at prohibitive cost. It does not pay to shift lines of track. Hence the growing custom o{ transporting to water or to the rail loading platform by trucks.

Before the advent of perfected trucks, the principal difficulty encountered was movability in virgin soil. Heavy rainfall and fogs contributed to the dilemma, especially in the Pacific Northwest, where soft going prevails during much of the year. Pioneering efforts have resulted in the

G. \v. ALLPORT IN LOS ANGELES

G. W. Allport, Kansas City, hardwood supervisor of the Long-Bell Lumber Company, recently spent several days in Los Ange_les on business and pleasure. He was accompanied by Mrs. Allport.

One of the well known retail lumber yards of Los Angeles offers an interesting example of systematized operation wherein motor trucks play a major role. When a customer orders, for instance, 5000 feet of Oregon fir, the invoice is handed to the superintendent of the yard, and he delegates a crew of men to prepare the shipment. The lumber is stacked and bound in truckload lots. When the time arrives for delivery, a carriera hoist-vehicle express- ly designed to drive over a truckload of lumber and lift it from the ground-carries its cargo to the central terminal of the yard.

As each truck in the fleet returns from a previous trip, it is driven up to the service, re-fuels, and then takes up its position under the terminal crane. The electric hoist lifts the cargo of lumber from the ground, where the carrier has dropped it, and lowers it to the bed of the truck. This latter operation takes but two minutes, and, except for fuelling, the trucks are on the move practically every moment of the working day.

There are trucks in all trades, but nolvhere are they so admirably adapted to varied requirements a1l along the"line as in lumber.

PINE FIRM AUGMENTS SALES FORCE

W. E. Hunt has been transferred from the Susanville o,ffice of the Fruit Growers' Supply Co. to the San Francisco office as assistant to George B. Cone, sales manager.

-Courtes! Muelanil Motor Truch Co. A sir-wheeler logging in the Sisklous.

Federal Trade Commission Decides Mahogany

Must be Swietenia as WelI as Meliaceae

In its famous "Cease and Desist" order in the philippine Mahogany Case, the Federal Trade Commission decided that no wood should be called Mahogany unless it was from the Meliaceae Family, which was supposed to knock all Philippine Woods higher than a cocked hat so far as being genuine Mahogany was concerned.

It will be remembered that The California Lumber Merchant then got busy and proved beyond any possibility of a doubt that there are growipg in the Philippines a very large number of trees that are branches of the Family Meliaceae, and that therefore Mahogany was not barred as Philippine woods.

Now comes the Commission and releases Stipulation No. 324, which reads in part as follows;

"Mahogany is the product of the genus Swietenia tribe Swietenioideae of the tree family scientifically called Meliaceae. The genus Swietenia of which there are several known species, is the only one which produces true Mahogany. Trees of the Swietenia group grow principally in the West Indies,,Venezuela, and Peru",

So now the Commission has narrowed the thing down some mofe, and under ,this new Stipulation it looks as though they have complidefy divorced the Philippine woods from all claim to "true.'r Mahggany.

Since the Commission has seen fit to go so far in its interest of these foreign rvoods in their battle against American grown, owned, manufactured, shipped, and merchandised woods, it is difficult to see how it can stop without deciding on the true names of all of our home grown woods; and when they do, where will it end?

The Western "\Mhite" Pine case is now up for immediate hearing. But that is only one of many. .,Oregon pine,' is not a pine, but Douglas Fir, and even Douglas Fir is not a Fir at all, but belongs to the Larch family. And other Firs, and Cedar, and Cypress, and Poplar, and several of the gums are going to have to have their names revised, because certainly one is just as important as the others.

Why all this strange stew ? No one seems to fully understand.

The Philippine Mahogany case still goes on. The Insular Lumber Company, the biggest manufacturer in the Philippines, and the biggest seller in this country, is to have a hearing, the date and place not yet set. This company petitioned the Commission for a separate hearing, setting up the fact that it was not included in the first philippine Mahogany case, and expressing its unwillingness to have its trade name outlawed without a chance to show its hand in the matter.

OUR SPECIALTIES

of soft texture, dried in strictly modern dry lcilnr

llilb: Reymond, Washington

Willapa Lumber Co.

Salcs Ofice: Ga,gco Bldg., Portland, Ora

Stanton Creates Permanent Display Showing

Wondrous Finishes for Hard and Soft Woods

for Interior Use

LeRoy Stanton has created and install"4 as a permanent exhibit in the surnptuous offices of E. J. Stanton & Son, in Los Angeles, a display of wood-wood paneling, wood trim, wo6d decoration, wood finishing of a hundred wonderful sorts-that unquestionably eclipses any previous effort known to the lumber industry for illustrating, demonstrating, and glorifying the use of wood for interior use and deioration-.

A bie and beautiful room, formerly the directors' room of the coirpany, has been devoted to this special Purp-ose. And theie is incorporated within that room the loveliest glimpses of wood ol many sorts, finished and ready for use, t-hat"surpass the most delightful imaginings of the most optimistic lover of wood.

This room is beautifully built and finished itself, making a fine setting for such a display. In concert with a g'rouP of artistic wood workers and finishers, several hundred pieces of hard and soft woods, all done in difierent fashions, iifierent colors, difierent finishes, have been placed in this room for display.

Most of the display is in the form of wall panels, about five feet high and fifteen inches broad, showing exactly how each sample would look on a wall. These panels stand in clusters along the walls, all the way round the room, covered and protected by handsome curtains that slide out of the way when the features are to be displayed.

In addition to these many panels there is a great table on which is displayed beautiful examples of

carved, turned, tinted, and ornamented stair fixtures orrlaments. They are wonderful in their blends and tures.

adapted to this sort of finish, and give the most impressive results.

That paneled walls, a cherished dream, whigh many a home builder has reluctantly relinquished as being too eIpensive, may be had at surprisingly low cost, is the big story that this display aims to drive home. These panels, say -Mr. Stanton, cari all be built and exactly duplicated

center hand and tex-

On the walls are to be found almost innumerable samples of wood finishing, dozens of different colors, tints, surfacings, finishes. to show what can be done in doors, panels, or wherever beautiful wooden things may be used.

The panel units that line the walls ofier a marvelous diversification that will appeal to any eye and to any purse' There are perfectly precious looking panels done in a variety of surfaces, colors, and finishes, so.m.e plain, some hand iived, some hand adzed, some in high lights and others in the loveliest antique finishes. Amazing taste has been shown in the selection of the finishes, and great skill in their application and the preparation of the wood.

But the whole scheme of the display is two-fold: First, to bring home to the visitor the richness, the warmth, the beautybf wood finish as an interior decoration; second, to show-how it is possible to have these beautiful and desirable results at reasonable and even modest cost.

For the samples in this room are mostly made from low grades of the wood used, both in the hard and softwoods, demonstrating that for interior decoration and usefulness the most wonderful efiects can be had without using the higher and costlier grades of wood.

-In addition to several hardwoods which are ordinarily thought of for interior trim, there are numerous others, equal-ly beautiful, which may be had in delightful finishes within the reach of the average builder. The growing appreciation of antique finish enables the builder to reduce iosts considerably, as this is a most economical'method of wood finishing. The lower priced hardwoods 4re,spJendidly

Hoza wood h used in the home of L. H. Stanton, Los Angeles' on the job by good carpenters. He lists-many installations of this -sort bifinish in Los Angeles, where sand-blasting, hand work, ad.zing, etc., \Mas done on the job by carpenters, rvith striking effect.

The paneli shown in this exhibit inclul4e knotty-C-alifornia White Pine, Redwood, Wormy Chestnut, Walnut, Philippine Mahogany, Oak, and Gum. Each is done in many panels. all entirely different, and each one distinctively intiresting. The antiques in each are particularly effective. The Redwood panels are shown in the greatest number, since Redwood adapts itself to the greatest variety of finishes and workings, particularly to sand blasting. Wormy Chestnut is likewise a big hit in this display, there being samples of panels, foors, and trim of this wood. Floo-ring and tri- bf Australian Narra is likewise impressivelv shown.

There they are, high finishes and dull, rough surfaces and plain, rougi cross itrips and plain, wonderful blends of

(Continued on Page 121)

M. M. Riner

"Hoo Hoo Now in Position to Render a Service"

By M. M. Riner Kansas City, Missouri Snark of the l-Jniverse, Concatenated Order of Hoo Hoo

It can be easily understood by everyone that the associating together of human kind is essential for development. No individual lives unto himself alone, no city is sufficient unto itself, and no industry, regardless of its magnitude, is successful beyond the service it renders to those r,vhom it serves.

When one engages in the retail lumber ltusiness or any branch of it, the primary object is to be successful, and to be successful confidence in his organization must be established in the community. This can be accomplished only by rendering a service to the community, and the word "service" means much in this regard. In the first place, he must have material of quality and his sales must be made on the merits of the material he proposes to furnish. When a business is developed on a price basis only results are never satisfactory. Many times the retailer or others engaged in the different branches of the industry are forced to carry very large investments in order to meet situations that confront them in the conduct of their business, and all are or should be vitally interested in the development of the community they seek to serve, and only in proportion to the service rendered do these investments prosper..

Now, there have been Retail Associations throughout this country for forty vears and more. The getting together of the dealers has been beneficial to the communities, and they have rendered a remarkable service as an association. There is no one who has given this matter any thought but would accept it as the truth. The influence of these organizations is limited usually to the district they serve, although the work they have done has been heralded throughout our country to the extent that we now find many such associations everywhere. The manufacturers have found that it is to their interests to have associations and they, totr, have rendered commendable service to the public through the distributing agencies of the industry. They have standardize sizes, standardized grades, and by many other things they have contributed to the welfare of the public.

The National Manufacturers' Association now has established in the city of Washington, D. C., a Research Department, the function of which is to gather data atrd information relative to our timber supply and timber resources, the merits of the different species of wood for commercial purposes, and to educate the public as to the merits of the different species of wood available in their particular localities, and for the first time the dealer finds himself in the position of being able to obtain authentic information to pass on to the consumer, and if the hoped for results are to be obtained the distributing agencies throughout the country will make use of this most important information.

Hoo-Hoo was organized in 1892 as a social organization and like all others of its kind ran its course, and it was found if it were to render any real service it must have a

definite program. Today we find this organization with approximately 11,000 members in good standing residing in fourteen countries on the face of the globe, including our neighboring country Canada and ourselves, with 87 6lubs, six in our neighboring countr;l Canada, 81 in our own country, all rendering more or less service to the communities where ^!hey serve. In addition to this, we have 148 key men, officers or identified with Hoo-Hoo, constantly on the look-out for legislation or for ptopag"trda that is either in favor or against the use of wood as a structural material. These men are in direct connection with the head office of Hoo-Hoo and with the Research Department of the Manufacturers' Association. In all we have 1008 men, either officers of the organization or officers of the different clubs throughout o,ur country and our neighboring country Canada, who seek to promote the use of wood where it ihould be used.

. It has been my_pleasure to just complete a trip in the interests of Hoo-Hoo through Arizona, ealifornia, -through to_Vancouver, visiting Albuquerque, San Diego, Los A-ngeles, Stockton, San Francisco, San Jose, Eugene, Ore.; Portland, Tacoma, Seattle, Vancouver, B. C.; Spokane, Denver, Buffalo, Toronto_,_M_ontreal, Quebec, Boston, Washing!9n, D. C.; Nevvark, N. J.; Elizabeth, N. J.; Nerv york arid Youngstown, O., where there have come before me examples of excellent work being done by these clubs in the interests of our country and the lumber industry. Space will 1_o_t_ permit m9 lo go into detail, but beginning with the first "Wood-users' Smoker" at which morelhan 2:500 were pris- ent, held in Kansas City a li_ttle more than a year ago (and you will pardon me using Kansas City as a basis; Iheie is no.intention on my part to emphasize Kansas City or its activities, but in justice to Kansas City the fact shbuld be made known) at which "Wood-users'Smokers', Mr. L. R. Putnam of the Southern Pine Association delivered a most enthusiastic address, since which there has been a number of other "Smokers" assembled all over our country. the last being in Buffalo, where more than 6000 sat in #a where the merits of wood were discussed before those present. There a.re.many of these clubs that I might .p"uk of, but space is limited. Suffice it for you to know thit the most successful business men- in the industry today engaged in the different branches of it are coming to understin? that there is a program in Hoo-Hoo that ii worthy of their attention and support.

N9*, it is-quite evident that any adjustment of supply to the demand by re.ducing the annual output of the -ittuiac- turers will not sdlve the problem. There is only one .way to solve it and that is to increase the demand.- The Research Department of the National Manufacturers, Association has made the statement that trvo hundred billion feet

(Continued on Page 121)

Importation of Philippine Woods During First Quarter L929

(From Philippine Mahogany Association)

The exportation of Philippine lumber to the United States during January was 3,040,013 bd. ft., February, 2p72,W bd. ft., and l\{arch, 2,033926 bd. ft., so that the total shipments for the first quarter of l9D aryounte_d to 7,t+O,W! bd. ft. This does not include tt.e 2,344,665 superficial feet of plywood panels. The shipments for Februiry and March were approximately a million feet less than for January, or a decrease of 33 per cent from what may be accepted as a monthly rating established by the shippe_rs during January. The average monthly shipments to the United States -Ior the first quarter of. 1929 were 2,400,00O bd. ft. as against 3,000,000 bd. ft. for the average during 1928, or a decrease of 20 per cent.

The lumber exporis during the first quarter ol t929, as compiled from the Custom llous_e figures in Manila, Iloilo, Legispi, Zamboanga and Cebu, P. I. were as follows:

as Philippine mahogany. The woods locally known as tanguile-(Bataan) and red and white lauan (including occasional small parcels of almon) are the only species designated commer-ially as Philippine mahogany, a fact to be stressed so as to correct the prejudicial statement made officiilly by Director Fischer that. twenty odd species ar'e. being-sold under the term Philippine mahogany.

During'1928 approximately 66 per cent of all woods received from the Philippines entered through Pacific Coast ports; the balance, or about 34 per cent, was shipped -dtl^.^"! io Atlantic coast points. During the first quarter of. l9D about 85 per cent bf all Philippine wood products destined for'the Unitea States was shipped to west coast ports and about 15 per cent to east coast ports. Practically all stocks received by east-coast dealers consisted of red and white lauan and- tanguile. Only 17,000 boar{ feet of apitgn-g reached New York; the balance of the lesser known kinds listed in the table given above, including those for making plywood, were received by West-coast dealers' - The importation of plyrvood panels from the Philippines during the first quartel showed a steady monthly jncrease in volume. The following quantities were shipped during the first three months of l9D:

The above table shows that slightly less than ten per cent of the hardwoods exported from the Philippines to the United States consisted of the lesser-knou'n kinds of woods that do not simulate mahogany and are not offered and sold

Pacific's New Executives

Ilere are the two new executives in the office of The Pacific Lumber Company, in San Francisco, whose new positions were announced in our last issue.

- Herb Klass is the new Assistant General Sales Manager to Peter C. McNevin. He is Wisconsin born, worked for ten years in the lumber business in Wiscorrsin and Minnesota before coming west, and went to work for The Pacific

Total . 2,344,671 sq. ft.

About 65 per cent of the total quantity of panels was palosapis, while the balance, or 35 per cent, was equally a;viaea between red lauan and tanguile.

new job is in the line of deserved promotion, the position being specially created for him.

Albeit J. Nolan was born in San Francisco and has never lived or worked anywhere else except the time he spent at Scotia learning the milling end of the game. He started with Pacific in 1910. He has been assistant Manager of Western Sales, and now that R. F' Hamilton has been moved to New York as Manager of Atlantic Coast Sales, Mr. Nolan has been promoted to the important position of Manager of Western Sales.

Mrs. Maud E. Garland

Mrs. Maud E. Garland, wife of F. J. Garland, died at Sar Dieeo on lune 15. Her husband is manager of the Chas. R. McCorririck Lumber Co. plant at San Diego. She was a resident of San Diego since 1911 when Mr. Garland became manager of the McCormick yard there. Besides her husband,-she is survived by a daughter, Frances, and a son, Hastings, who is connected with the U. S. Gypsum Co. Funeral services were held on June 19.

EDDIE PEGGS IN LOS ANGELES

J. E. Peggs, sales manager of W. R. Chamberlin & Co., Sin FrancGio, is spending three weeks in the Los Angeles office assisting W. R. Chamberlin, president of the company, who recently took charge of that office.

- Henry Meyer, East Bay sales representative of the company, ii assisting E. A. Chamberlin in the San Francisco office.

Herb Klass Al Nolan

Lumber Company in their San Francisco yard in 1904. went to Scotia in 1915, where he gradually stepped up ladder until he became Superintendent of Production'

He the Hi.s

"Hoo Hoo Now in Position to Render a Service"

(Continued from page 119)

of lumber is needed to put the eleven million and more homes in the rurat districts and the nine million and more homes in the urban districts in a fair state of repair. If a rvood-using program can stimulate into activity 5 per cent of these needs, it will mean ten billion feet a year, which added to the present consumption would create a demand of some forty-two billion feet or nlore, or approximately the normal output of all the mills of our country lor a year, and Hoo-Hoo throughout the country is undertaking to solve this problem by placing before the public information that they are now seeking with reference to the merits of lumber as a building_ material, and the best way to con_ serve timber is to make proper use of it, for lvhen the peo_ ple of our country understand that lumber is the best luita_ ing material available for more than 90 per cent of their purposes, and when they understand that it is possible for a reforestation program to make perpetual our ftrests, then rt seems to me tha-t_legislation that may be necessary through the efforts of Hoo-Hoo will recei.r,e'the hearty sup_ port of our people.

'I'his Hoo-Hoo organization now is in a position to ren_ der a service to the c"ountry, to the pJbli., "na to future gen- erations that no other o,rganizatioi can hope to equal,?nd it does not seek to rendei a service that will be in the in_ l,erest: oJ tho.se engaged.in any branch of the industry more lhll it does to the public or than it does to our .ountry o, to the program of reforestation and conservation. In short. we propose sooner or-later to sponsor a prog.ram that wilt receive the consideration of the country as ,-whol..

The next annual meeting of Hoo-Hoo Tnternational, lr.hl:h is a corporation since-1921, whose officers .;;p;;;A ot the Supreme Nine constitute the board of directors un_ der the constitution a.nd bv-laws of the corporation, should have present delegations from_e-rery club'in ;r;;;;;;;; and our neighboring country, Canada.

From my_ observations on this extended trip above re_ ferred to, which has been briefed only, I am constrainecl to believe.th-at the largest gathering that we have ever found assembted rn the interests of any one industry (and mind you the lumber industry is the sicond largest bt'ori "oun_ fy) will be gathered ai Amarillo on SeptEmber 25,26 ind z/. t_commend the program of Hoo_Hoo to all who are en_ gaged in any branch of the industry. to the Forest Depart_ ment_ of our government who are'entitled to be and are members, to the officers of the Retailers, Associations throughout the country, to the newspaper editors ""a tn" press as the. one organization, Hoo-Hoo, that is now en_ tltfed to serious consideration.

Stanton Creates Permanent Display

(Continued from page 118) colors and character, all wood, and all wonderful to see. This exhibit is going to be kept that all who are inter_ ested may see: There is a revelation there for any man interested in the better use of wood, regardless of who he may.b.e, and eve-ryone is invited to witn;ss this display. A soecial effort will be made to get the architects of Souihern California to see it. Surely th"ere are many fine iai"" it.r" that the architect may sell his customer.

BLOEDEL DONOVAN LBR. MILLS

BELUNGHAM, WASH.

Represented, by J. H. PRENTICE Lumber Department

M. S. LOPES, JR. Box Department

Pet. Sec. Bldg. - Loe Angeles

E{FFEF[[rEFFsilisFFlffirrir;lFeFFItiFEEiliirs$fFn$[lFFFrIrffiFHFf,tF;',rFEEEgF

5i iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii

Ai iiiiiiiiiiiiiiiiiiiiiililillilliliiiiiriiiliiililliriiiiilrliiiliilliE';,' ' i ..- ..-i.:ire E

'*;g:gglgggEiE$EEfiIluui;EEEEEiIEgEEHE$ElEEEHiElEu$;E$I:[!$E[f;E:g;EgEE i

:*;Ei$$$$EiEEElEiuEEEEEgEEE$uEglEEEEg$frggglEs$EEEEEEEEf;gE.lgHgfiEg;EFEEg I

EggfilEEgEU;IggSiggE;ggEggIgEiE$$ffiEEEEfiHEEiEggiEEEIC$E€EEEEEiEEsEEF;EE ; rr:ruq O

;Esgfi si$Eusg;ss;us;[Esg;E;Eu!ffuEE

grEEiiE$EiHisgfi;ifEif ifi ;i$$E$griErfi $ b

giEg:EH;ffi g*ffgg;ggfiEEH!$EgffiH$ggEXEEE$sSAEiEi;EEgEsE$:HEHfrEgH$$EEEF$E g $$sssessr$EsgaE$:sEEiEsgiEss$EEsEHE$$egffiiEssE;Ei$[$E5;fsE$EEgggggsE|g I

ff lgis$ffi Easisli:g;EtEisgigg;s$sggsg;Esffi ;sEgEggEf; Effi :EgEEs$ig$gEEEEi* l

Etf;EE$Eii:EHigE:ffi;EEuEEE:g$l;EEEgESgEgE$$;EEE$gEEEfig;gglggEEElEH$EEEI .E

F FFppo€ g

EggEggCCgggg:ggg;glgiEgiiggggEEggggEEggCEEEgCgggEEEEgEEEgEEEEEEEEEEEEE i

o 11 tr{ FEJ EO FF 3z TF SE @HH 6F. =Y EZ o.i (.}) HI "9 FU Gr5 PF r3 tr{ -l CN

BELL DIABII

labor in fabrication, saving consffuction costs and giving grearer satisfaction, and durabiliry. Retail lumber dealers are using rhis point to goo{ profitable sales advanrage.

LONG-BELL FTOpRS

Beau-ty, minimum of labgr in laying and durabiliry are three important qualifilations of Lone-Bell rradimarked oak_flo_grin-g. And,'.because of thise qualities , economy! The fiisr-time'user is almost invariably a repeat-customer, fo_r experidpce proves its economy and satisfaction. Builders ire -6ndine Lons-Beil trade.marked flooring a most viluable ho-me salis aid.

LONG.BELL DOORS

The Long-Bell King Door -the door that in a few short yeirs has "set the sryle" in doors. Insetpanel, dush moulding, waterproof glue, excelleot workrnan. ship-this door, made throughout of California IThite Pine, is strong, beauciful and economical.

LONG.BELL FRAMES

Loog-Bell Frames are made of soft textured, old growth yellow Douglas Firl with heartwood predominatine. providing a sturdy, durable frame. The machiire work is unexcelled, The precision of the workmanship issures faster and more accurate assemb]y. ott .the _iob, gith tight -f lti1g ioint s.,Long.Bell frames pledge maximsm conttrnetiort galge.

THE tONG - BEtL LUMBER COMPANY

R. A. LONG BUILDING

KANSAS CITY, MO.

Lumbennen since rB75

Dguglar Fir Lumber. Timberc, Door and \Uindow Fmmer, Trimpak; Weotlrn fllmlotl

LyFb-er; \Veltcm Red Ccdar Siding and Shinglco; Southem Pinc Lumber ;;a"Ti;: persi Southcrn Hardwood Lumber and Timber-e; O1k Fl_ooring, +CELLized Oak Floorinr

StriprJCEllized Oa& Floor Planks, *CELtl

ized _Oak_ Floor Blockc; C.lifornia Whirc

Pinc Lumbcr, Sarh and Doon, Box Shokr: Croaotcd Southern Pinc Lumber, Timbcn. Pocm, Polo, Tiet, Guerd.Ratl Poitc, piiinil

aTbnof Steel uontbrpok the gornenr ofn

The corner of a regular stock Hipolito Screen Door was tested with a special machine which pro' duced a strain "qt"l to the weight of a hdf ton of steel. It did not break!

This excaordinary test simply Proves dre dura' bility of Hipolito construction. It also shows why we confidently make an unlimited grnranty of satiafaction or money back to youf, customers'

Display Hipolito Screen Doors and Window Screens

At the rie& of being chargpd with neggiag .*r wi|h egsin to .tltthtdze the inpocalce-ol dl4trayrag ;ftttttttttttttt-;;' J""--".a *ite"* tcl€"tt' rt- mcaor neal ITni?"-y;;D9ft"t.if v'ou wilt do thi* Dcalerc who have accu"rtety "n""(td rahl ar the rearlt of

Colorful CRBO'DIPT Shingter 're cnc of tfic noct velu.U" fi"to., in the creatioa of thc hourc bcautiful It ir crry tb convince your curtodlrt of 6i& -Sirnply 6ow th"- O" irrtt ,"rrg, of colorc{ow thece colorr trrtelrupt dro eppearance of modern honce' Tate rdvantage.r of thc netionel advertieing of CRBODIPT 36i-gler. It i.r e powedul relling force, whicht with a litde efort on your part' puu doll'm ia your cafi regi'tel'

Distributw Southern California and Arizona

CREO.DIPT SHINGLES

thsir cfort in dirpteyiag our productr tdl or tbrt it doe PaY'-<d PeY hrndroclYt Try errd figl,c vindov rtr!.lrt rnd sn doon in with cvrty hour bill

CREO-DIPl ,fuanedJhngla

ItAtr{lD utiDar tlslsunB

UPSON VALL BOARD

tlipolito ComPanY

2let and Alameda Sts.

Phone VEstmore 6f31

Los