You can depend on profits, your customers on a good job with
Mill primed-Triple si2sd-Qahnqal finish
CORNELL WOOD PRODUCTS CO. 190 N. State St., Chicago
E ARE proud of the loyalty of the policyholders of the Northwestern Mutual Fire Association. Every means, both fair and foul have been used by the enemy to eliminate the competition of your Company. That system of insurance which profits through the distribution of losses does not look upon mutual insurance as a competitor but as a deadly enemy which must be destroyed. Why? Because their "cost plus system" of fire insurance so increaaes losses that they cannot meet such competition.
Many of our policyholders have been offered insurance rates much below c.ost and otherr have been asked to name any rate necessary to take the business from your own company. We are safe in saying that not one in one hundred has yielded to this bait. Had all done so the companies would be successful in drivine competition from the field. Th"y would then be able to increase rates to their own liking.
In your outn compang you wiII always get your insurance at cost. It maftes no difference whether the basis rate s high or low. A high tate merely means a high dividnd; a low rate a small dividenil.
The important steps that make SCHUMAHER WALL BOARD'a different and better kind of wall board are protected by U. S. Patents.
So vital are these steps that no manufacturer can come anywhere near approaching the high standard of this reliable and sturdy wall board without infringing on these patents. These various processes are the invention arising from years of patient research, careful tests and practical experiments.
SCHUMACHER WALL BOARD was the first plaster watl board made. Naturally there are hosts of imitators. But because these patented processes are so important, the. quality of SCHUMACHER WALL BOARD cannot be even approximated.
In order that you too may be protected every piece of SCHUMACHER WALL BOARD bears the 'SCIIUMACHER" trade mark.
This is your insurance against inferior imitations and by insisting upon wall board bearing this trade mark you may be sure of getting a permanent, durable wall board that will not buckle, warp, swell or shrink; and one that can be sealed. perfectly at the joints to make a single piece wall that will take any kind of wall covering beautifully.
SCHUMACHER WALL BOARD is backed by a reputable manufacturer who has been in business for years and who will be in business for many years to come.
Insist upon this reliable, honest product.
Write for descriptive folder showing the many advantages of this superior wall board.
Ask your Lumber Dealer, Carpenter or Builder about this economical, durable wall that comes ready prepared.
Rcg. U. S. Pat. Of. Thh *adc-mar& ot ctay skct for yout prohction,
Two weelr ago t[ir page contained the rtatement thet California war "coming backr" and that the run war beginning to thine.
Therc can be no queetion tfiat the wholeule mrrket in thir widc rtate ir in rnuch better rhape than it was a month ego, and that in the lart two weekr, the evidencer of more confidcoce are being dirplayed end felt by the cntire trade.
The rnillr ere brun rail buriner prospecto look good, cutting ordcrr are bringing much bettef pricer than wene prevailing for a few dayr, tte railroad burinerc being placed in hav'rng itr unnl eftect, rll of thir taken with the building recordr that are being made over ilre enthe etate, point to en Augurt and Septernber that rhould bring smiler.
The rhipmentr into San Pedro, up to'the night of the 27th, rhowed the foll,owing totals: 126 cargoes reported, 98 6r and 2t redwood. These boatr canied a total footage of 147,(XX),(X)O fect Thir in rpite of the nurnber of vercelr tbat heve becn taken out of rcrrice.
At San Francbco, to tte night of tihe 25th' 76 cargoec hrd arriyed, carrting a total of 45'5(X),0OO feet of frr and rcdwood. Of thb totd approximately 26/o war redwood.
Thc fir milb hrt reporb from one hundred and thirty' onc of t'he nemberr, rhowr tbeir cut for the two weeks pcriod to be 105r(XX)r(XX) fcet, and they rhow new burinecs of S,(XX)'(XX) feet, with rhipmenb of 98'O0O'O00 feet.
Thir productionb 2OVo above their normal, 'and the ralee
bal 9Vo below productionn all of which indicater a healthy condition. It b alro intereding to notc ttat of the total ralee of the fir millr, forty-four per cent was for futurc wetcr delivern a total.of 2SrOOO,(X)O feet for domcrtic portt.
Rail businers "nounted to 1601 cen. Thc lVert Cout Lumbermen'r Auociation have unfilled domedic cargoc. amormting to 132'0(X),(X)O feet
The redwood milb in lart rcport rhowr a cut of f0'69a. 0(X) fcet, and saler of 61209,000 fect. Tbcir fiipmd
emounted to about IO'OOO'OOO fe€t" Ttis i! a drop fron the lart report of about 3'OOO,O(X) in rdeq with their pro' duction jurt one million feet below.
The Southem Pine Arociation repor$ from o'ne hudrcd and thi*y-leven member millr, drowr ralcr for thc two weekr period, 65'000'000 feet, and their cut, 77r(X)Or(X)O fcGt. Tbey rhipped 72,OOO'0O0. There figuee rrc prrc' ticdly ar contained in the lest report, no chenge to rpak of.
Keep a food, clean, practical, set of books. Be sure you knofu rfrhat your sto-ck cost and the cost of handling your FuJiness all the time. Be sufe that every item th"t. you sdti Cariies its fair proportion of the cost of your business ob"tuiiona. The otO iashioned guy who used to use his ifitf loi his day book and trinsfer the items onto the t&-gei---his shirf bosom---m?y ttuY" F.pt out of the bank'' rupI courts then, but he couldn't do it, llow.
Any fool can cut prices. It takes brains to furnish IDEAS and SERVICE that get the business.
Climatic conditions in the South and in the North are widely different requiring considerable care in Kiln-drying Clear lumber which is especially sensitive to changes in temperature and humidity.
We have made a careful study of this problem and have found through experience and by experiments, the proper rate of drying and amount of moisture content to enable us to deliver Kiln-Dried Clears to our customers in the South in as good condition as when they come out of the kilns at the mill.
An Automatic Electric Oven, in which samples of the lumber at various stages in the process of drying are tested for moisture content, insures UNIFORMITY and an unvarying QUALITY from one shipment to another.
Only Green Clear from Soft Old-Growth Yellow Fir logs is kiln-dried for the Southern trade.
By TACK DIONNE
They tell the good old story of the perspiring copywriter who was working up the firgt advertising-many years ago-<f what has since become a rrorld renowned brand of soap. He descriH its virtues and good qualities as follows:
"The alheline elements and vegetable fats in this product are blended in such a way aE to secure the highest quality of saponification al*rg with a apecific gravity that keeps it on top of the water, relieving the bather of the trouble and annoyance of firhing around for it in the bottom during his abolutiong."
This piece of copy came to the advertising managen He looked it oyer, studied it, took a blue pencil and scntched out every word, and in place thereof he substituted two wcdr that have become famour:
The hard working copy writer war apeaking a language too cumbrour and cumbersome,for the people who were going to shoot their advertisin! at. The advertising manager wrote aomething that spoke the language of tiJre other fellow.
THAT is a big thought in advertising and selling BUILDING MATERIAI.s.
ADVERTISING is done to CREATE a DESIRE for the thing advertised.
It IS difficult to creats a desire for RAW MATERIAIS.
But to create a desire for the things that raw material may be converted into, is very aimple, particularly with building materials, f o r necessary buildings are ttdesired of men." Women qlso.
Yet we offer them LUMBER when it is a BUILDING they would be interested in; or rather the FUNCTIONS of a building, for it is what the building meanr to t{rem that makes thcm willing to exchange money for it.
We are like the perapiring copy writer; we are failing to SPEAK THEIR LANGUAGE. SEE?
t.We must tranclate otu materialr into the language of homec and of buildings.t'
Sam Joner, the famour revivaliet, uced to aay tfiat the trouble with thc average preacher was that he failed to get hia fodder down where the cattle could reach it.
There's a brg thought trhere.
HURLED STONES AT DINOSAURI
nature had already evolved a tree that was desi$ned to outlive all others.
This tree, REDWOOD, is California's ownexclusive product, the kin$ of all forests, the most imposin$ in height and $irth-{raceful and beautiful-the most ancient of trees.
The very name "REDWOQD" recalls the Gold 'Rush, the days of '49, the romances of Bret Harte. Every tourist knows of the majesty of the RBDWOOD ;bvt when hereturns to settle in California, he needs you to tell hlm a few plain facts about RPDWOOD lumber and REDWOQD shin$les, the attractiveness and durability of REDWOOD homes and outbuildin$s, theresistance of the wood to wet, heat and fire, its ease of workin$; its peculiar value to industry for tanks, vats and pattern makin$, and to mining and agriculture for flumes and pipes.
And we are here to help You tell him-
Earl E. White, popular Sacramento Valley lumberman and manager of the California Door Company plant at Folsom, sp_ent a few days during the later p'art' of the m.onth in San Francisc,o. While ,in tlie Bay bistrict, he called on several. of his lumbermen friends a.rd alro looked after some private business matters.
_ A. A. Kelly, Sacramento Valley representative of the Santa Fe Lum,ber Company, of San Francisco, checked in at headquarters during the later part of the m,onth, where he spent a. w9e! on detail and ^discussing busineis matters. with A. J. RusseU, president of the"company. Mr. Kq]!y is now back on thelob and making his reguiar trips calling on the retail trade-in the Valley"Dirtri.t]
S. M. Blair, well known wholesaler of New york City, paid the. Bay D-istrict a visit a few days ,ago and sperii several days looking over sights in and a.ourrd San Fran_ cisco. He called on some of his lumber friends in San Fnancisco, and he also lvas a visitor at the office of G. i. Bleecker, representative of the Eagls Lumber Co. Mr. pleecker and Mr. Blair are old pals,-their friendship datine back to the days when Mr. Bleecker used to sell^ lumbe? in the New York market. After a few days in Southern California, Mr. Blair returned. to New yoik Citv.
Joe Lunny, terminal agent of the McCormick Steam- ship Company, with headquarters at San Pedro wasr a recent visitor at the company's San Francisco office where he spent several days attendiag to business matters. Joe was formerly attached to the company's San Francisco office, but for the past several months has been acting as the terminal agent of the company at the southern port. llis many steamship and lumbermen friends in the -Bay Distri.ct were glad to see Joe again.
C. H. White, of White Brothers, San Francisco, and 'n'ell known California hardwood dealer, has returned to his desk after being confined to his home for nearly three weeks with an attack of influenza. His many lumbermen friends are very glad to hear that he is now-convalescing nicely and he is now spending a portion of his time at his office attending to business matters.
Harry Collett, of the Reinhart Lumber Company, of San Francisco, is on the sick list and has been confined. to a hospital in Oakland. Harry is one of the popular members of the Lum,ber Salesmen's Club of San Frrancisco, and his m,any friends are 'sorry to hear that he is indisposed.
GROWS IN HART-WOOD FORESTS LOGGED AT HART-WOOD CAMPS. MANUFACTURED IN HART-WOOD MILLS. SOLD BY HART-WOOD MEN. DELIVERED IN HART-WOOD STEAMERS.
Buality assured by twenty years of fair dealing in the Lumber Trade.
About Our Timber
The Pacific Spruce Corporation owns 2'SOO'OOO'(X)O feet of old growth Yellow Fir, Sitka Spruce, and Western Hernlock in the great timber belt of Western Ogegon,
tributary to Yaquina Bay, where their electrically operated rnill ie located at Toledo.
There is no finer body of timber in the west than thic stand-a virgin forert of great trees. The product from this timber is high clars lumber, light and aoft, with a fine even grain, making it particularly adapted for interior finish and factory purposes.
All lumber buyerr chould lict among their asrets a perrnanent connection with a Pacific Coart lumber manufacturer, whoae supply of timber, almort unlimited, producee the kind of lumber they can recommend to their customerl, a company that rnaker shipments promptly and renderc a aerivice that is particularly pleasing and profitable.
You can make such permanent connection with the Pacific Spruce Corporation through its exclusive relling agent, the C. D. Johnson Lurnber Company of Portland, Oregon, who is ready to cater to your every need in old growth Yellow Fir, Sitka Spruce, and \ilertern Hemlock.
Send for copy ttBtt of t'The Last Great Standtt, a beautiful booklet we have recently isrued, telling the rtory of Westerrr lumbering and of the nill at Toledo.
About Out Lurnber In An Early luue
At 10:00 A. M. Sunday morning, August 19, skippers {ugh Handley and Eddie Brnsh, who.had charge of the arrang'ements, gave the orders to shove off, and the members of the Lumber Salesrnen's Club .of San Fr,ancisco together with their invited guests, were on their way to Paradise Cove for their annual picnic. After an hours sail across beautiful San Francisco Bay, the party arrived at its destination and to the amusement of " tu.g'" crowd on the deck, the crew disembarked while the clubs iazzv band composed of Charlie McFarland, Mel Salam,o", giit Talbot, Hugh I\[cPhee, Joe Bell, Eddie Oden, and Charlie Moody played "Strike up the Band-Here Comes the Sailor." After the picnic grounds were reached and the boys all decked up. in their costumes, as arranged for by the committee, an excellent luncheon was served by Constant Schnell, the well known San Francisco caterer. The afternoon was held open for a series of field and aquati.c sports. Bob McArthur acted as starter and C. S. Frantz acted as clerk of the course. The first field event was the 1C0 yard dash between Sam Towle, Henry Bedie, and Otto Hilken; after a close finish, the judgbs announced Henry B.odie as the winner. The next event was the 100 vard handic,ao with Henry Bodie, Harry Thomson, and Sam Towle ai the contestants; Harry Thomson with a handicap of 15 yards won the dash. The first heat in the three-legged race brought out Eddie Oden and Dick Jones, Hugh McPhee and Seth Butler, and Otto Hilken and Eddie Brush, Hugh McPhee and Seth Butler showed too muc'h soeed for the contestants and came in easy winners. The seiond heat in the three-legged race was a thriller and the teams entered
vvere; Hugh Handley and Henry Bodie, Dick Hiscox and Wallace Bovyer, Charlie McFarl,and and Hugh McPhee, and Jack Hart and Eddie Brush. Jack Hart and Eddie Brush brought home the bacon by finishing first. The major field event ,of the afternoon was the tug-of-war between the Shamrocks and the Orangemen. The Orangemen were represented by Jerry Casey, anchor, Bill Talbot, Leslie Brown, Eddie Oden, Hugh Handley, Charlie Meyers, and Bill Clarkson, while the destiny of the Shamrocks was in the hands of Hugh McP:hee, anchor, Sam Towle, Henry Bodie, Harry Thomson, Eddie Brush, Jack Hart, and Seth Butler. The Shamrocks got the jump on the Orangemen and after the allotted time had expired, they were pronoun,cecl the winners by Bob McArthur, who refereed the contest.
The party was then called together by Dick Jones, president of the club, who in a few well chosen words expressed his appreciation at the large turn-out of members and he then c,alled on several of the club's guests for a few remarks. Charlie McFarland, who possesses a rare voice sang several song's, and his interpretation of how to 9!ng the popular song "You Have To See Mamma Every Night Or You Can't See Mam,ma At All" made a decided hit. After Bill Clarkson entertained the gathering with a few acrobatic stunts, and Bill Talbot displayed his skill in the art of wrestling, the gathering assembled along the waterfront to watch the aquatic events.
Jack Hart, Ward Brown, Eddie Brush, Charlie MbFar(Continued on Page 48)
/Phone or writc for rtock color panclrr\ \ and dealer propoeition. )
A few of our recent jobs covered with CABOTSTAINED SHINGLES rhowing their appropriatener in brurgalows, bungalow courts' or expenrive residence conrtruction.
Over a million shingles rold in Los Angeles done drrring July. How much of thir bruinecr are YOU getting?
Four gredes of rhinglee, in a thousand difrerent colors.
24" ROYALS.
5 TO 2 EXTRA CLEARS.
6TU^ 2 PERFECTS.
STAR A STAR.
For immediate delivery on ROYALS' CLEARS
^A,ND PERFECTS, let ur carry yorr rtock for you.
Mr. Arthur Twohy, of the Arthur Twohy tumber Company, Los Angeles, left Los Angeles on August ?9th for a several months trip.
Accompaanied by Mrs. Twohy, they will go first to Honolulu for a rmonth, when Mrs. TWohy will return to Los Angeles, and Mr. Twohy will embark on a cruise of the South Sea Islands lasting until about the first of. 1924.
The offices of the Twohy Lumber Com,pany will be in the capablg hands of Mr. R. E. Seward and Mr. R. M. Comstock.
' Mr. A. Wardman, president of Glasby & Company, and prominently identified with the oil activities at Santa Fe Springs, has presented the Whittier College with a g100,000.00 endoiryment.
Dr. W. F. Dexter, president of the Whittier College, haS accepted the gift for the school. Mr. Wardman is :a trustee.
,Ilarry Vincent, of the E. K. Wood Lumberl Co., San Francisco, has returned from a two weeks budiness trip to the Northwest. While in the north. he viAited witii Itobert Irarker, manager of their Portland offi.cei and also visitecl the c(,mpany mills at Bellingham and Aberdeen. Mr. Vincent states that the mills in Washingtonr and OreSJon are running to capacity and thrat the lumbbr market is actiye and in good condition. He says that their is an exceptionally good demand for export lumber at the present time.
Mr. A. L. (Gus) [Ioover, Los Angeles representative for the Wendling Nathan Company, and the Pacific Lumber Company, has returned from a pleasant tw'o weeks stay at Huntington Lake. Mr. Hoover joined his family who had been spending the summer at this resort.
Mt. J. C. Owens, General Manager of the Owens Parks Lumber Company, of Los Angeles, is spendirrg several weeks among the mills in Washington and Oregon.
Mr. Rushnell W. Bookstaver, Los Angeles m'anager for the McCullough Fagan Company, has returned to Los Angeles, after a months honeymoon trip.
Mr. and Mrs. Bookstaver, toured through California, Oregon and Washington, and made 'a trip irrto 'British Columbia by train.
Mr. Ted Lawrence, Los Angeles manager for the HartWood Lumber Company, h'as returned from a four thousand mile automobile trip, that consumed a month.
Accompanied by Mrs. Lawrence, the trip c-arried them through all the important lumber centers of the northwest, here Mr. Lawren'ce stopped at various point-s to make an inspection of the mills operated by the HartWood Lumber Companys connections.
They spent several days at Toledo, going through the mills of the Pacific Spruce Corporation, this company being represented in C"lifd.nt" ifjElart-Wood Company.
Mr. R. D. Atkinson, youngest son'of Mr. Chas G. Atkinson, of Chas G. Atkinson & Sons, Portland, has loined the sales for'ce of the H'art-Wood Lumber Company, in Los Angeles.
Ben S. Woodhead, of Beaumont, Texas, has been a recent visitor in 'both San Francisco and Los Angeles. In the latter city he visited for a week with his brother David Woodhead, of the Woodhead Lumber Co. Ben \Voodhead is one of the original members and a large stockholder in the Woodhead Lumber Company.
He is President and head of the Beaumont Lumber Company, of Beaumont, Texas, one of the biggesq and best known yellow pine wholesale firms in the entire South, and Ben is a character known personally to worlds of lumbermen from ocean to ocean. He w'as President of the American Wholesale Lumber Association last year, and a prime mover in wholesale lumber affairs.
Mr. Woodhead speaker, and one of famous orator, and after-dinner well worth knowing. isa those
Mr. J. M. Sowards, general manager of The Long Bell Lumber Company's operations in Arkansas, was a recent visitor in California.
Mr. Sowards spent two weeks in Los Angeles, and was shown the sights by Mr. Clint Laughlin, L<-rs Angeles rnanager for the Long Bell Company.
Mr. J. C. Stutz, general superintendent of all the Whitmer Jackson plants spent a few days in Los Angeles last week, on his way north on a vacation trip.
Mr. Stutz is combining a pleasure and'business trip that will extend for some time. He was joined at Los Angeles by Mrs. Stutz who will accompany him to Seattle. -The Whitmer Jackson Company, at Albuquerque, New Mexi,co, is gathering data and information, intending to accomplish changes in their workings that will enable them to produce windows and doors, as perfect in all details as i[ is possible to manufacture.
While in Los Angeles, Mr. Stutz visited with Mr. Mark Lillard who represents the Whitmer Jackson in Southern California.
The following is a st,atement recently publishcd in "l-ax Facts" in Los Angeles, b1' David \\'oodhead, the well known retail lumber merchant of this city. While this statement is made regarding Los Angeles, our readers will probably find that it applies to many other places:
"Our newspapers are to blame for the opinion th'at labor and material men are responsible for the high cost ol building.
"No newspaper catl pay its way without advertising. All depend upon the big adr,ertisers for their m,aln revenue. We should not, therefore expect them to commit suicide by printing ne\4's ol opinions distastefui to, or against the financial interests of their largest a<Ivertisers.
"Real estate men are by long oclds the biggest advertisers. No newspaper, therefore, no matter how rnuch it might be convinced that lancl speculation will ieacl to a stoppage of our growth and interruption of our building campaign, can afford forcefully to present this fact to its readers in its true light.
"Artisans working for wages clo not advertise at all. Ruilding material merchants advertise very little in comparison with these real estate men. This must be the main reason, if not the only one, u.'hy newspapers in editorials and in news paragraphs a.s well as in cartoons, lose no op-
portunitv to hold up to the public scorn and con<iemnation any rise in the cost of labor or building material, and declare such prices are checking building operatrons. Yet they fail to mention by a single word the greatest of all increases in the .cost of homes and factories and stores caused by the rapidly increasing cost of land.
Labor profiteers and building=material profiteers may be safely condemned hundreds of times by the aveiage newspaper without losing patronage; but to mention the giant among pygmies in the ancient art of profiteering would be dangerous. And so the lot profiteer does not exlst, so far as our newspapers are concerned.
"Let rne give you a singls illustration of the difference between the cost of a small modest, working riran's home of today, and three years ago. Three vears ago a lot such as he r,v,ould require in the South End of the town, could be bought for $500. The average home built on that lot would cost, sa_y, $2,500. About $600 of this $2,500 would be direct labor, and $1,900 for materials. Tl-re cost of the hon-re r'r,ith the lot, therefore, was $3,000.
"Today be must pay not less than $1,500 for the same lot, in fact $2,000 would be more nearly correcr. The
(Continued on Page 20)
Mr. I-eo M. Rosenberg, President of the Hipolito Screen and Sash Company, Los Angeles, has returned ,from a several tl.rousand mile motor trip through the n,orthern part of the state. Mr. Rosenberg, with Mrs. Rosenberg were away from I-os Angeles about two weeks, making their main stay at l-ake 'fahoe, and taking ,in, during the trip, many more of the interesting points in the northern part of the state.
Mr. Joseph Rolando, popular sales representartve of the Hart-Wood I-umber Company, Los Angeles, is enjoying a two weeks trip through the northern part of the coast.
Mr. Rolando will stop at the companys San Francisco offices, and will also call at various of their mill connections.
Mr. W. H. (Bill) Woodard, well known wholesaler, connected with Alvin C. Hamer, in Los Angeles, is making a trip to the northwest, combining a business trip with his vacation.
Mr. Woodard will call on various of the mills in the northwest, and wi[ make a visit with his father, who operates the Westport Lumber Company, at Westport, and also the Silver Falls Timber Company, at Silverton.
Phil B. Hart, managing editor of THE CALIFORNIA LUMBER MERCHANT, left Los Angeles on the morning of August 30th, to make a ten days trip to his former home in Lancaster, Ohio. He will return September 9th or 10th.
Mr. M. N. Davidson, proprietor of the Houston Sash and Door Company, Houston, Texas, has been a visitor in Los Angeles for the past month.
Mr. Davidson will return to llouston about September 1 st.
Twenty four sash and door and mill owners of Iros Angeles and vicinity left on a special car, on the night of August 18th, bound for the Woodworking Congress to be held at Portland, August 22nd to 26th.
The following are making the trip from Los Angeles: H. P. Dixon, J.A. Farnsworth, W. L. Leishman, C. L. Edinger, M. A. Imhoff, E. R. Maule, O. A. Topham, P. J. McDonald, C. E. Loyd, T. R. Merrell, E. A. Mcholson, R. H. Lane, L. R. McKesson, C. A. Knowles, F. J. Theriot, B. H. Hayes, L. E. Gates, Sam Hayward, C. L. Miller, Robt. Osgood, Wrir. A. Liggins, E. B. Johnson, James L. Clynick, Jerome C. Gripper.
Lunbcn
who
(Continued from Page 16)
salns h6rns, therefore, assuming the cost of buitciing to be the same as it was three years ago, would be $4,COJ instea<i of $3,000.
"Do you realize that if it were not for the lot profiteer, that if lots could be secured ,at the same price as three years ag'o, all of the workmen could be paid twlce the wages they were paid, which would add $6OO to the iabor bill, and 2oo/o, ad.ditional profit could be paid t<, tire buiiding material p2n-62king an incre,ase of $380-or a total increase of $980, and the owner would still have $20 left from a completed home tltat would have cost no more than he must pay because of the lot profiteer.
"Mind you. I am not advocating higher wages or higher profits--building costs are high enough, and too high; I am only pointing out where the chief increase ir.r cost lies. I would also call attention to this fact: labor produces buildings, material men produce materials from which buildings are made; WHAT DOES THE LO'f SPECULATOR PRODUCE?
"This is THE menace to our social and industrial progress. It is the disease that will finally kill our prosperity. This enormous increase in speculative land vaiues thai must be paid in the end by wealth producers-by which I mean workmen, me'rchants, and manufacturers-not only effects the cost of our homes, but it effects the capital cost of our factories and our stores. It adds enormously to the rent merchants must pay, increases their selling prices,
and to an undreanred of degree enters into the irigir cost of living, as well as the high cost of building.
"Lot profiteers, who employ no labor and proriuce no wealth, are reaping fortunes. These fortunes are almost wholly unearned, and must colre out of the .productive activities of our people, either directly out of wages and profits of capital, or indirectly out of high prr,ces to the consumer.
"We are having an anrazing industrial expanslon; but our land speculatclrs are running ahead of it so fast that d.isaster is mu'ch .cl,oser than most of our people tealize.
"If we had the good sense,to realize that the heavy burden of taxation that now falls on industry, and that ultimately adds to the price to be paid'by the consumer, were transferred to the lot speculator by increasing the tax on the value of his lot, it would not be s,o easy for him to pyramid prices so out of proportion to the real value."
The last issue of the "Western Retail Lum,berman," the snappy monthly bulletin issued to the members of the Western Retail Lumbernrens Association, contained a reprint of Mr. Dionnes last editorial, "SEE THE DEALER FIRST."
Malott & Peterson, of San Francisco, have .completed arrangements with the \Areaver Roof Comrpany, of Los Angeles, to act as distributors of this well known roofing product, with headquarters at San Francisco and San Jose. Their territory will include all points north of Fresno and San Luis Obispo.
Malott & Peterson are manufacturers and distributors
One of the severest tests that any building nraterial can be subjected to is the strain caused by an earthquake. This is particularly true of the mraterials that go into the walls of a building for that is 'where the greatest shock and strain is felt.
One type of building material that stood up rem'arkably well during the recent disturbance that shook the state was the product Buttonlath, a composition larthing material. Of the thousands of Buttonlath-ed buildings in California, not one was reported damaged in the least, despite the fact that considerable property damage was caused by the quake, especially in the towns adjacent to the mountains.
Buttonlath is made try the Buttonlath Manufacturing Company of Los Angeles, the largest concern of its kind on the Pacifrc Coast and the pioneer fi,rm to lntroduce composition lathing m,aterial in California. This company also nranufactures Peters Wallboard, a plaster board that is in wide use throughout the Southwest and in the Orient.
of the popular "I(ompolith" magnestite flooring, and have a large plant and r,.i"arehouse at 2412 Harrison Street, San Francisco. They are also large distributors of floor, wall, and mantel tiling. They maintain a branch office ,ar San Jose. Malott & Peterson are a well established concern and their products are well known in the Bay District and Northern California: they have been in business lor over fifteen years.
Thomas H. Price, manager of their roofing department, is very enthusiastic over the Weaver Roof Company products, and although they have taken on this account only recently, states that Weaver Roofinq has already been specified on several of the large buildings now under construction in the Bay District.
Arrangements are being completed for a roofing representative from the Mallot & Peterson Company to call on the lumber trade of Northern California, assisterl by Mr. George W. Goodrvin, of the Weaver Roof Company.
The officers of Malott & Peterson are: E. H. Peterson, president, and Thomas H. Price, vice-president. Fred Hayden is man,ager of their San Jose operations.
Pelton & I-eeve, a recent incorporation, has bought the Vineyard Lumber &.Investment Company, on West Pico Street, Los Angeles.
GOOD L['\/E CONCERN"
Mr. Wm. G. McDavitt, formerly a partner in the Queen City Lumber Company, at Los Angeles, has been compelled by ill health to retire ,from the bus.iness, and has sold his interests to his former partner, Mr. C. E. Garrison, who will conduct the business under the name of the Garrison Lumber Company.
S. Stowell Smith, secretary-rxanafier of the Caiifornia White and Sugar Pine Association, has returned from a two weeks trip visiting the pine mills in the Kalamath Falls District. He reports that the pine mills are running to full c4pacity and that most of the mills are operating two shifts. He states that there is a big demarrd for box lumber at the present time. Mr. Sm'ith advises that the Siskiyou Lumber Co., at Jerome, California, will make extensive improvements at their plant this fall, at which time they will construct a new band saw mill. The Siskiyou Lumber Co., which is operated by the well known California lumberman, R. T. Buzard, are n.ow members of the pine association.
Mr. Milton Metzler, of the Miller Box & Lumber Company,'of Los Angeles' has been spending a most pleasant vacation with his family at Lake Tahoe.
Mr. Metzler has kept his Los Angeles friends informed of the wonders and beauties of this resort, by mrail, and is without a doubt having the time of his life.
Twenty-Five Hundred Sawrnills Observe Period of Silencc in Mernory of President Harding
Washington, August 1O:-Two-thou,sand-five-hundred of the greatest sawmills of America were silent all or part of today, and 300,000 employees paused in tribute to the memory of President Harding. Some of the mills were closed for the whole, some for half the day, and, at all the others the sirens sounded for a five-minute su,spension of operations at I p. m. central time, as the funeral cortege of the late president set out from the M'arion home for the tomb.
The Fred E. Golding Lumber Company, of Los Angeles, well known wholesalers of all lumber produ.cts have completed arrangements, whereby they will be the exclusive representatives in Southern California for the RobertsonHackett Sawmills Ltd. of Vancouver, B. C.
This company,.one of the largest and best known.mills in British Columbia, is cutting tremendous quantities of British Columbia Fir and Hemlock, and shipping tnto the California market on some of the Canadian Government Merchant Marine boats.
The Jones Hardw,ood Company, formerly located at 16 California Street, San Francisco, are now occupying their new offices at their warehouse located at 485 Beale S'treet, San Francisco. At their warehouse, they carry a complete line of hardwoods, Oregon Pine panels and veneers. and Philipplne mahogany. Nelson E. Jones, president of the company and well known among the hardwood dealers of the state, states that his concern are now offering the trade an excelleht quality of Philippine mahogany and that he plans to carry a large stock of this material at his San Francisco warehouse. A. Schunamm, represen'ts the company, in the Bay District, and W. B. Jones covers the Valley territories.
The Steamer "Pt. Loma," recently .purchased by thc Hart-Wood Lumber Company, ar1!r4ed at San Pedro recently with a cargo of general merchaqdise.
After unloading, she wi.ll be taken to-San Francisco for an entire overhauling, and will be placed in the -Iurnber seivice, running from the mills to Los Angeles Harbor.
ANGELES a one and one half fare, round trip, tickets to be bought HOO HOO LUNCHEON anytime after September Sth.
Mr. Andy Donovan, of the Union Lumber'Companys Los Angeles ofifrces, was put on trial, and found guilty of a serious offense, .at thg I os Angeles lloo Hoo Luncheon, at the City Club August 16th.
Mr. J. C. Ellis, of the Redwood Manufacturers Com'pany, presided on this day, and it was while Mr. Ellis was explaining the absence of his scheduled speaker on account of sickness, that ,one Earl Hoffman, asked permission of the meeting to prefer charges against Donovan. ,Hoffm'an alleged that Andy was guilty of aiding and abetting the escape of a pair of newlyweds, on the night of their wedding, thus spoiling the carefully planned scheme of a band of conspirators, who had planned the abduction of the groom. The groom, Mr. Bushnell W. Bookstaver, was able, through the aid of Donovan to elude the gang, and make his escape in Donovan's car, his own having been put out of commission.
Account the seriousness of the crime, it was th'ought best to have the defendent tried before a jury, and after appointing the Prosecuting Attorney, H. L. Rosenberg, and an attorney for the defense, B. W. Byrne, atter many challenges and objections, a jury of five waq selected, composed of C. S. Estes, E. D. Tennant, Curtis Williams, J. E. Lloyd-Jones and Ted Lawrence. The case was compelled to be content with a short jury, account the ineligibility of the balance of the spectators to serve. Mr. Jack Dionne was unanimously selected to act as judge.
Many witnesses were called, and after mu'ch evidence being submitted, the case was turned over to the jury, with instructions to take not more than thirty seconds to reach a decision. The culprit was adjudged guilty, and fined $2.@, to be deposited in the Big Brother Fund, and the attorneys were each fined fifty cents, for Lreing associated with such a case.
From the office of the Secretary-Treasurer, Henry Isherwood, comes a last minute warning to all the faithful, to drop business cares for a few days and hop the traln for the biggest and most successful Annual that f{oo Hoo has ever seen.
There is no doubt that New Orleans will see a larger delegation of Black Cats gathered together for four d,ays, September 8th to 12th, than has ever gotten together in any other place.
The committees have completed their arrangements for the entertainment of the 'delegates and their wives, and final arrangements have been made with the railroads for
Vicegerant Snark, Fred C. Hamilton, of the San D,iego District, has invited the entire membership of the tos Angeles and Orange County Districts to attend a banquet and Concatenation, to be held at San Diego, Saturday, September first.
_
Mr. Hamilton is making big plans for this event, and the indications are for a mteting that will be long remembered. The dinner and ceremonies will be held aboard the log raft that is at the Benson Lumber. Companys wharf.
W. S. Dickason, Snark of the lJniverse, held a conference with S.ecretary-Treasurer Isherwood, to complete details of the Thirty-Second Hoo-Hoo Annual which will be held in New Orleans, September 8 to lZ,. Plans already perfected make it certain that this will be the greatest and most successful Annual held in the history of the Order.
Advices to National Headquarters from all sections of the country give assurance of a large attend,ance represent- ing men from the highest walks ,of Lumberdom. Many of these will bring their wives. An elaborate and interesiing program has been completed for the ladies; there will bE something doing every minute of their stay.
One of the things that received particular attention at the conference between Dickason and Isherwood was the Round Table Session at the Annual. This is one of the interesting events on the program this year and w,ill be of parficular importan'ce because many subjects of national, if not international, interest will be discussed.
The Round Table Session always attracts the foremost men.in the Lumber Industry and-this year will be no exception. It is generally understood that many policies of vital importance to the Industry and the ,Order rwill be formulated at this Round Table Session.
New Orleans Committees are makipg elaborate arrangements t,o entertain the visiting Hoo-Hoo and Lumberm'en. Members of the Order throughout the state are showing admirable cooperation. The program is brim full of interest and will give the lumbermen and jheir wives something to do every minute.
The New Orleans Chamber of Commer.ce and other civic organizations are working together fo assure HooHoo of a wonderful time promptly upon their arrtval there.
In order that the event may receive proper publicity in the leading newspapers of the country, a special press service is being arranged. This phase of the Annual is ,tn the hands of the Secretary-Treasurer.
What shall it prof it a man if he sell a bill out satisfying his customer---for verily shall not return again.
of goods withthat customer
Some of the progressive hardwood manufacturers of the Texas-Louisiana territory are now d,oing some constructive boosting in behalf of what they consider to be a very valuable and much-wanted product: Southern Gum, creosoted like any softwood, for use as railroad ties.
There is much to be said in favor of treated gum ties. They weigh just about the same as the ordinary softwoods that 'are usually creos,oted f,or tie purposes, they hold a spike far better than the average softwood, it costs no more to creosote them than the softwoods, they give the treating fluid splendid penetraticn, and they are very reasonable in price ,on today's market-cheaper than most softwood ties.
The Santa Fe Railroad, generally known as one of the ntost careful and thorough of all railroads in testing out materials to be used, has made extensive tests of Southern Gum ties, creosoted, and they make a most glowing report of the value of same, and likewise buy such ties in huge quantities. It is to interest other r'ailroads in the commodity that the hardwood men are beginning to sing their praises The Santa Fe Railroad is reported to have some treated Southern Gum ties in their tracks that have been there for fifteen years, and are still in perfect order, so there is no way of knou'ing just how long a treated Southern Gum tie will last. That it will give a generation of service is perhaps not too much to expect, according to the opinions of some of the hardwood men who have been investigating the subject.
All of the species of Southern Gum that are com.mercially known, have been found to be well fitted to give service as ties when treated, not only sap gum, and red
gum, but likewise black gum having responded splendidly to the tests made by the Santa Fe.
While the Santa Fe is probably the largest consumer of treated Gum ties at the present time, o'ther railrogds have been buying them to some extent, and since there is a wonderful supply o'f this timber in the South, and the a\:erage hardwood s'awnrill can turn out tie timber in large tluantities. it seems slated to become a very popular tie timber with thc track builders.
The hardwood men who know do NOT recommend Gum ties to be used untreated, believing that their large degree of satisfactory service lies in their being creosoted.
Learn how people live in their homes and you will knowwhat sort of God they worship in their heart.
(Meier.)
Big enough to handle any size order successfully.
Not too large to do a small job well.
The builcling industry is behind in one thing. Disre-, garding utterly the marked success that has attendedt those: of its members who have seen the profits other lines are making, the building industry as a whole has failed sign-r ally to take advantage of that greatest m,odern business building force-adverlising.
One can almost count on their fingers the number'of concerns dealing in building materials of any and, all sorts, who are today carrying carefully planned, successful advertising campaigns. Wide awake to take advantage of mechanical means of producing a greater volume 9f output, the industry as a whole has been slow to take up that intangible force of ,modern business-advertising.
I hear many ,of my friends in this line say, "Yes I advertise," but when you come to analyzing a little you find such advertising is done on the hit and miss idea, something in a prog'ram, something else in a special edition, a "card" in a trade paper, an occasional letter, andr 1fi31 "o-- prises the advertising. There is no ,m,ember ,o{ the firm who really knows w[ether it is resultful or not, but they all know it costs money.
Yet, locally there are outstanding examples of concerns, manufacturing and dealing in building materi,als, who by the force and character of their advertising, its careful planning and equally careful execution, have risen to first position in their branch. And strange to say, oftimes they h,ave spent but little more than those who follow the "hit and miss" idea.
No one can tell you off hand how advertising should be applied to ybur business. ' There ib no hard and fast rule, no "royal road" to a successful campaign. Careful study, detailed analysis 'and a thorough knowledge of fundamentals should enable an experienced advertising man to point the way. There are,many mediums available,'not the least imp,ortant of which are -direct mail ,and trade papers.
There is one important advertiser at least irr this field, who has yet to spend his fitrst dollar for newspaper advertising. Yet he is tod,ay the leader in his field. Contrawise, another leader whose name has become a household by-word, spends his money for newspaper advertising almost exclusively. In both instances stuciy. of the marketing problem involved has indicated the advertising method to be pursued.
An interesting phase of this im,portant subject is the necessity for proper planning and direction. Few salesmen can "go it blind," and still fe'wer advertising campaigns can be successful without a plan. A plan must be lounded on a full knowledge of the building material in-
dustry, coupled with a thorough advertising knowledge and expenience. In the long run it 'costs more money to "let Bill do it," when Bill, as his regular job, is a hardware clerk or a lumber salesman. It is expecting too much when we figure to put advertising in the hands of the inexperienced,'and this is equally true whether it be a single man or an organization.
There are organizations that have specialized to some extent on building material advertising. They know the
difference between dim,ension and finish lumber. SIS or ,a "square" of roofing means something to them. They will know ftom their experience whether the solution of your advertising and selling problen-r is direct mail, trade papers, newspapers, or a combination of all three.
When you find such an organization, you can with confidence place your advertising problem in their hands, knowing that in the long run it will cost you less and bring gre'ater sales returns than any hap-hazard method you can pufsue.
(Continued on page 29)
\f,Iholeealc Lumber Productr
E00 Fifc Building San Francirco
Telephone Kearny 441
Fir Spruce. Redwood Port Orford Cedar Red Cedar Shingles
ny:H.r,rt $. uitt",
Perhaps a little paint would not hurt your place of busiNCSS.
: ' Shoull^l The Vqrr'. Ptoduetion of Hatdoodt Coning Out of Oqr Voth MilI-
REMEMBER:-We have the newett, mort modern, end one of the largerlhardwood millr on earth at Voth' t*-, *-ni"f, ir ai"""tit ;;;A.d' with the whole rtate of California !v two sreat tr--anrcontinental rail;;t li;*:;hgi" ll"eh""l. Both the Santa Fe and So:thern Pacific directly rerve our mill.
Our quatity of.ctock in white and red oak, plain a1f fi-fUred- gum-co-mPare favorably-witb the-finert on earth. We ofier " t*s";J a.p"ia"ft" ioL"" of hrrJwocd supply from one of tihe oldeet and biggert of all lumber concernr.
Harry T. Kendall, Gencral Sds Agent HOUSTON, TEXASis INSULATING LUMBER. lt is made from bagage, or cane fibre. Thir 6brc is felted and intcilaced into a tough, rigid, board, hawing great structural atrength.
No one todan who is interegtcd in building a honie can longer afford to ignore the value of insulation in the wallr and roofa as protection against heat and cold.
The- common p_racticc of conrtructing buildings with ordinary _wood shcathing and building paper, to. shut out heat and cold, is gradually giving way to the uee of the .modern-dai
sulating Lumber.
The scientific procesa, -lrsed in converting the canc- fibrc, from which C-elbtex is made, inig building lumber cauaes it to devclop miriarda of minutc aii cells, forrning its rem-arkable insulating quality. Its atrength as sheathing h"r be.rr frilly tecicd by leading. engineere,- ptoring that it ia.-rupcrior tL wood ehcatrhing when used ,for thio purpore.
B-esides -replacing wood shcathing, Cclotcx is also a plaeter base, eliminatinli lathl an intcrior, crterior 6niah, and cound deadcrrcr. 'l lnsulation against heat and cold is combined in all [e uaes. Celotcx makes buildingg bettcr.
Somc live and'up-to-date building material dcaler is going_lo accure diatribut{r'c righta in your tcr- ritory. You cannot afiord do oveilook thls oppor- tunity. It means mo_n_ey,to |ou. For compleie in_ frmation address: 'lVholeseie Departmenq %Jern Celotex Company. I -
cHrcAGo--THE CELOTEX CO, MFGRS.,--NEW ORLEANS WESTERN CLEO I r.x COMPANY
Kticka Brottcrg Company, San Diego, Calif.
J. D. Hdstead Lumber Co., Fresno, Calif.
Homen T. Haprard Lumber Co., Salinas, Calif.
Pacific Coast Distributorg
CELOTEX DEALERS
Geo. L. Eartman Co. Los Angeles, Calif.
McCraken-Ripley Co., Portland, Oregon.
F. T. Crowe & Co., Seattle. Wagh.
Harris Bros., Bakersfield, Calif.
Weetern Asbertor Magneria Co.. San Francisco, Calif.
Flanigan Warehoure Co., Reno, Ncvada.
San Diego Buitding Supply Co. Eart San Diego Lurmber Co.
a
A. J. Russell, of the Santa Fe Lumber Co.. San Francisco; P,aul Foster and Bill Foster, of the Northwestern f umber Co., San Francisco and Bates Smith, of the SmithHooper Lumber Co., Los Angeles; were among the California lumbermen who attended the annual play given ,by the Bohemian Club at the Redwood Grove on August 1g. Th9 lla}' was written by Joseph Redding and wis conceded by those who attended to be the bist perform,ance ever given at the Grove. Considering the fact that the play was postponed from the original date, August 5, owing to the death of President Warren G. Harding, there I\ras a large attendance present.
(Continued from page 26)
Sometime between now and the first of the vear vou may decide on an advertising program. Then let-m. o-ff.t this word of warning. Don't wait until two weeks before you are ready to start and then try to rush the joU through. Select your advertising assistance with care, If it is in ,agency judge them as you would any other firm, by the measure of what they have accomplished, their credit and financial standing. You will find m,any established and reputable agencies in this city who can give you intelligent assistance on your problem, but beware of the man who has desk room only and sings you the siren s,ong, ,.I can do it cheaper." For just as there are irresponiible contractors, men whose office is under their hat, so are there inexperienced and irresponsible parties engaged in advertising work whom the prospective advertisei witt do well to avoid.
Our soft White Pine from the Feather River Canyon will meet your requirements for factory lumber and finish. Let us quote on your demands for the coming season.
Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to our Southern California representatives :
'Si&rg-*ra
material to buy. Reduces cost.
PAUL BUNYAN LATH, sheathing /"{ffiffie Building lumber and Finirlu Factory and lath combined in on9 piegg: 4_p"r: Fffit"t Lumber] Pattern St""f. --Wia" cbars fect bond for ctucco.A aolid job of \.W/ and uppers ioi ai*.U""rar and sh"tr- sheathing. one-hr: item of "o,rt.rrrr*"^r*ffiord-tinc runbcr "
I came back from a recent trip to the Pacific Northwest -including British Columbia-so loaded down and overly-convinced of the need for something im,mediate, and vital, and compelling being done for and about the Red Cedar Shingle industry, that I decided I would dig into the Shingle industry with another series of special articles, such as I published years ago when I made my first trip to that great territory.
But there are so many vital things to be discussed-so m,any strange, complexities to attack-so many points of interest to consider, that when I sit down to begin ths written discussion, it is a big job to know just where to start.
The Red Cedar Shingle industry is in so much trouble -according to the testimony of its followers everywhere I went in Washington, Oregon, and British Columbia-and the trouble is of so peculiar a character, and it all seems so reasonless and unnecessary, 'and the problem-viewed in a purely abstract way-seems one so easy to solve, that instead of preaching to the shingle folks one feels a burning desire to take them over. the good old knee and spank some business sense into them with a good old Red Cedar Shingle.
And I wouldn'1 use a 6 to 2 Star for the purpose, either. I'd get a 4 to 2 Royal, 24 inches long, clear and edgegrain, and make the dust fly.
'What's the trouble with the shingle industry?
Why the shingle industry has been in trouble mighty near all the time for thirty five years, and the few times when it has been prosperous has only served to make the rest of the tin-re seem the bluer by comparison. Why even in the high tide three ye'ars ago the shingle folks made little money.
Any Red Cedar shingle man will tell Cedar Shingle is the BEST ROOFING EARTH.
And that very same shingle man will
you that Red Cedar Shingles are losing out continually, everywhere in the selling and building field-that they are being outsold everywhere by manufactured roofings.
And you ,ask him: "If you are making the best roofing, and yet are being outsold everywhere, who must be to blame?" he just shakes his head mournfully.
In my judgment there are three fundamental things the
matter with the Red Cedar Shingle industry:
First: The industry is composed of a very large number of badly scattered units of every size, shape, and description that is very difficult-compared with m'any other industries-to organize and educate along 'merchandising lines. THIS, of course, is one giant liability that the (Continued on page 33)
you that a Red MATERIAL ON likewise admit to
The only pessimisrq iustifiable is the feelin$ that You haven't done your best.
Safe and economical protection for Lumber Mills, Lumber Yards and concerns manufacturing any product out of lumber.
Our plan and servicg is enby the leading lumber various sections.
Statistics confirm our claim to lower cost and superior service.
Our plan operates on an ACTUAL COST basis, all profits t.t.anq savmgs Demg policy holders IN
dorsed men of returned to FULL.
This Association is duly licenseil by the California Insurance Department
Concerning our standing and reliability ASK THE
LUMBER MERCHANT Inquiries Cordially Solicited
GEO. R. CHRISTIE, General Manager
Four walls, a roof o'erhead, a floor beneath, a door or two and windows-these do not make a "Home." They merely provide shelter. There must be other elements to hold the interest of those who occupy the place or for whom it was built. The tie that binds the family together in domestic happiness is the comfort, the enjoyment, the rest, the convenience, the attractiveness of the home. A room like the one shown here will fumish that "tie that binds." The white brick fire-place, on each side built-in book cases, attractive doors, many windows, appropriate furniture and furnishings-this is the kind of place where the family can spend many a delightful hour, when evening shadows gather.
(eontinued from page 30) shingle industry is powerless to help, and therefore not to blame for.
Second: It has made the worst possible job of merchandising it's pr.oduct; no commodity has ever been'less intelligently sold.
Third: It has had to meet ,a very aitive and intelligent quality of competition. If the lumbermen had been forced to meet as powerful competition as have the shingle men, the saw mill business u'ould be just as badly off as the shingle mill business.
Now the first and third of these propositions are things beyond the control of the shingle industry.
Which leaves us to the definite conclusion that there is just one hope for the shingle industry, and that is to m,anufacture and selL its product so intelligently as to overcome the other two liabilities. ' No use worrying about the thousand and one little shingle mills with little or no financing that are scattered over the Northwest. Therv are there, and will probably be there as long as there is timber to cut.
And no use worrying over the folks who manufacture roo'fing and shingles, be'cause they have created their business by advertising and salesmans,hip, and they will continue to make and sell roofing materials, and their business will continue to grow in the years to com,e, jusl as it has in the pa.st ten years, unless the shingle folks give them a whole lot stronger competition than they have in
their mentalities about, and that. is the making of better shingles, and the use of better selling methods.
'Whenever the Red Cedar Shingle folks begin employing the same sort of methods to sell their wooden shingles, that those smart patent roofing men use to sell THEIR materials, there will be some competition in the roofing business in this land of the free 'and home of the braveand it will be the firs,t time in ten years that there really HAS been any competition in that business.
During my recent trip to the Northwest I talked with a great number of shingle manufacturers in the various territories, and I listened to ri'rore pessimistic remarks than I ever heard before in the lumber industry from any group of men. Innumerable times I heard men utter the question,-"1. the shingle industry going to contintte to exisf and how?"
But in the midst of all the pessimism there was one bright ray of sunshine. I heard man after man, and grbup of men after group of men, agree to one thing, namely:
"We have got to change our methods or rve ?re doomed."
I think that a positive statement o{ fact.
And I don't think they are doomed either.
But I'll adm.it it has taken a whole lot to bring the shingls men to this conclusion.
Time after time and still more times, strotrg men in the shingle industry of the north, sat me dewn, and asked me this direct and serious question:
"Dionne, what is the shingle industry going to do?"
I'll tell you what the shingle industry can do, and should the past. do, and MUST do, if it is to survive, and prosper.
There's just one thing for the shingle folks to agitate It shall m,ake the best shingles it knows how.
H. N. Proebstel, manager of the traffic department of the West Coast Lumbermans Association, Seattle, has been spending a few weeks in San Francisc,o enjoying his sumrm'er vacation. He made the trip from ,Puget Sound by 'automobile, and wh'ile in the Bay Districtf he made several side trips to look over some oi the beauty spots of California. Mrs. Proebstel is accompanying him on the trip bnd thev expect to return to Seattle about the first of the month.
George C. Burnett, prominent San Joaquin Valley lumberman and manager of the Burnett Lumber Co. of Tulare, was a recent San Francisco visitor, and during his stay in the Bay District devoted practically all his time to perfecting his game of Mah Jorgg. He is under the supervision of one of the most proficient instructors in San Francisco, in fact, he is the same Drofessor that has been teaching Elmore King the fine points and technique of this popular game. George read in a recent number of The California Lumber Merchant, where Elmore King was out with a sweeping challenge to meet ,any Pacific Coast Itrmberman at catch weights to a series of competitive Mah Jongg contests, and he states that he is now ready to accept this challenge. Their many lumbermen friends say that the lumber fraternities of Kern and Tul,are coun-
ties are liable to become disrupted when these two experts clash.
W.
_,W, R. Spaulding, of the W. R. Spaulding Lum,ber Co., Visalia, is in San Francisco where he will spend the next two or three weeks. He is calling on his lumberman friends and making a few side trips in the Bay District and down the Feninsula. lfe is accompanied by Mrs. Spauld. irg.
E. R. T€nnant, better known as E,ddie by his manv lumbermen friends, and secretary-manager of lhe Los Angeles District Lumbermen's Club spent ,a few days in San Fr'ancisco during the middle of the month attending to business matters. He made the trip from the Southland by automobile and was accompanied by Mrs. Tennant and daughter.
Iiy. K. KENDRICK VISITS BAY DISTRICT
W. K. Kendrick, sales manager of the Valley Lumber Co., Fresno, was a recent San Francisco visitor where he spent a week looking over the sights in the Bay District. IJe also journeyed down to Santa Cruz to spend a few days zLt the l-reach and various resorts in the Santa Cruz rnountains. He was .a-ccompanied try Mrs. Kendrick and son ilill.
(Continued from page 33
It shall equip its representatives as the patent shingle men equip their salesmen, with shingle samples and shingle facts, and send them out to educate the dealer and his trade, face to face and man to m'an, in the use of better shingle roofs.
It shall get busy and put a lot of men in the field doing nothing on earth but intelligently selling and promoting the use of Red Cedar Shingles.
It shall help the dealer to give his trade better service in the line of shingle roofs, and when the trade knows the truth, shingles will sell themselves.
It shall tell the whole *'o.id the truth about Red Cedar Shingle roofs, because if there is any one thing that the world-or the lumber trade itself for that matter-knows less than about your shingle roofs, I can't imagine what that thing is.
For instance: the shingle man knows that a home builder can roo{ his home with Roy'al shingles-the king of wooden shingles-f'or approximately the same cost he can roof it with 6 to 2 stars-the worst of wooden roofs. Yet not one dealer in a thousand knows that fact. If he did, he w,ould be seeking the good will and interest of his home building friends by showing them t'his wonderful roof they can get for the same cost they get an ordinary roof.
ered with Red Cedar Shingles of unusual appearance. The butts of those shingles were two thirds of an inch thick, and the shingles were 18 inches long, all clear and all vertical grain.
"One of the wholesalers got me to take a car of those shingles" the owner told me. "They are special shingles that a mill he sells for gets out, and after trying a, car, I found my trade interested in these fine shingles, with the result that we have bought 5 cars of these ,shingles, covered our own oflice with them, and we ,are pushing them for all we are worth, to go on the better class of horaes."
THAT is an example of merchandising. It isn't ne'cessary to sell a special shingle. There are wonderfuL Red Cedar Shingles in Regular Grades that will suit all purposes. The shingle salesmen should carry them with him, show them to the dealers, hand him the facts and figures as to the manner in which they should be laid, and the comparative cost, so thit the dealer in turn may advise his trade regarding roofs.
I have heard many shingle men say of late: "We would rather never make a 6 to 2 Star shingle, but that's all our trade will buy."
And if the trade doesn't know this, WHOSE
The other day I saw at Sacramento one of the m'ost beautiful retail lumber offices I ever visited, and the manager pointed with swelling chest to the roof on it. ft was cov-
Fiddlesticks ! I never saw a lumber dealer yet, and I am acquainted with several of them, who wouldn't rather sell his customers a better roof than he would a poor one. You can take the highest gradq shingle of all, the Royal I spoke of before, ,a 4to 2 inch,24 inch long all clear edgegrain shingle; lay it,over strips 7r/2 inches, apart, thus saving strip expense; expose them 7l inches to the weather;
(Continued on page 37)
We sell anything in softwoods that the California dealer desires.
White Pine, Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties end Stakes.
Our connections dre the best, and ue gioe the best Possf6/e seroice.
All the immense Hipolito advertiaing campaign is directed towan& getting increased buriness for the lumber merchants and the men who handle window rcreenE, rcreen doors and built in features.
You will get the maximum of advertising support through handling the Hipolito Family. It will be profitable to you because other dealera have told us the profite they arr making.
Not alone are they more extensively advertised than.other screens on the market, but they represent the high mark of quality. Ortlv the best material that we can purchase is uaed. Every operation ir thoroughly standardized and every rcreen five times inspected before leaving orr factory. This insures you of the bert rcreen that it is possible to make, and by standardized factory procerreE, at the very lowest price.
from page 35 put them on twice as quick as a Star, saving labor; and you have a roof that the builders around will run excursion trains to look at, and it won't cost enough more than a poor old thin Star shingle so that any intelligent home builder would hesitate a moment in choosing the Royal.
And there are Perfections, and Perfects, and Clears, etc. -plenty of grades to choose from and make a selling talk over.
I think the shingls men must arr,ange to have shingles
TAKE YOUR SHINGLES TO THE DEALER. SHOW THEM TO HIM. EXPLAIN THEM TO HIM. GIVE HIM THE FIGURES ON ALL THE GRADES. SHOW HIM HOW HE CAN SERVE HIS CUSTOMER BY FURNISHING HIM THE IDEAL ROOF FOR A REASONABLE PRICE AND. MAKE A GOOD PROFIT HIMSELF MAKE THE DEALER A BOOSTER FOR BETTER ROOFS. DON'T MAKE OR SELL A SINGLE THIN SHINGLE THAT YOU CAN HELP. TALK QUALITY AND VALUE IN
forcefully and intelligently sold, by the {ace to face process, sholving these interesting facts and figures, and demonstrating what wonderful roofs can be had from shingles for a very reasonable amount of money.
The trouble with most shingle men is that they turn their logs into any sort of shingle that seems easiest to make, and then turn them loose on the world with a prayer that some one will purchase them.
In other words, the trouble with the shingle industry is that not more than ONE car out of every ONE HUNDRED that is manufactured is actually SOLD. The remainder is just distributed to the LOWEST bidder.
One of the sturdy oaks of the industry, who prides himself on his qu,ality shingles,- asked me gravely what I thought he ought to do in the face of such conditions as he has been finding.
I asked him : "Is there anyone actually selling your shingles to the trade who is vitally interested in y'our quality, and your dependability, and your integrity, and your splendid shingles, and who is out trying to sell the trade these things? Or are your shingles simply drifting out with the ,commonest of shingles, and being sold by the price route strictly?"
And he admitted that thpre was n,o one selling his shingles who was vitally interested in selling the firm as well as the shingle.
He was continually overlooking his chief asset, one that he has spent his life building, yet he wondered what was the matter rvith his business.
Manufacturers
l5O,OOO,(X)O
W. ADAMS, Mgr. Sales Dept. First Netional Bank Blde. - San FrancircoWOODEN ROOFS. ADVERTISE. MERCHANDISE. WORK ENTHUSIASTICALLY. MAKE THE WORLD KNOW ABOUT YOUR SHINGLES.
Allshingletroublesarethefaultofshinglgmen. The sin of omission has ruined shingles.
Energetic and honest effort will put them back on the map.
Which do you want folks to say: "Yonder he g,oes," or "Here he lies?"
It's just a case of work ; intelligent, enthusiastic, well directed work.
The trouble with shingles is that the building trade isn't being told and shown.
Tell 'em and show 'em.
We have a paint proposition to live lumber dealers, who desire to handle paints of quality and bached by service.
Our materials are made for people who know what good paint will do to improve the acceptability of their lumber.
Turn the ((P" upside down in and that's all "Pull" "Pull" and you have "Bull" eYer was anyway.
, (No Better Mede)
Manufactured By [femphis
HardwoodFlooring Go. Memphis,Tenn.
.dnd Dictributed By
"What this country needs is a fool killer to operate three shifts on these birds" writes a lumber friend of 'ours, on the corner of a piece of I. W. W. literature he sent in for -' our information.
We don't blame him. Here is a paft of the article, quoted from "The Lumber Workers Bulletin" issued in Chicago by the I. W. W:
"The employing class lives on our labor. It has to p'ay us wages, whi.ch are a part of what we produce, and everything else we make for it is its profit on which it exists. When we cut down the profits-we starve capitalism. That is the only way it can be hurt. When we strike oft the job we stop the profits, but we stop ths expenses too. Now we must all be on the job, dr'awing wages, but making no profit for the boss.
Hrsh Grade Stock and mixed cari our specialty.
All doors made mortise and tenon.
"It is not necessary to break any laws to do this. Figure out just how little work you can 'do, and get try. Do that, and no more. Let svery L \,V. W. member polnt out to the unorganized that there is plenty of chance to get 'another job, if one is fired. Let no faller slaughter the virgin forest too recklessly. Let no bucker slash the logs too hurriedly. Remember that this is dangerous work, and every precaution should be taken to preserve human lives. Go slow. Rigging men, chocker setters, loaders, donkey firers, remember too rapid labor under the htlt summer sun induces son-stroke. Don't do it. Don't get out too many logs. Remember that when you have worked two hours you have produced enough value to support yourself. Everything you do after that time is the boss's-is a present to your enemy-and the enemy of your cl'ass. Take it easy. The boss will use all the profits you give him to oppress you, to build prisons for you, to hire gunmen to shoot you as Fellow Worker McKay u'as shot at Aberdeen. Don't put these guns into the hands or your enemy. Go Slorv.
"Everybody on the job-and everybody loaf. Organize all the time. Spread literature, talk to the uneducated, and hinder profits continually. These are our tactics from now on until the next strike off the job."
Sudden & Christenson have moved their Los Angeles offices from 1101 Central Building, to more commodious quarters in the Bartlett Building, at 7th and Spring Streets.
A brush fire, burning undiscovered until it had ignited two lumber piles, caused a small fire loss to the Consolidated Lumber Company, at Wilmington, on August 3rd.
The prompt response of a fire tug, saved a considerable loss.
Fire starting in the mill of the San Bernardino Lumber and Box Company, San Bern'ardino, on August lst, caused a loss of approximately $30.000.0O and for a while threatened to consume the entire plant and stock.
Mr. E. D. Tennant, Secretary-Manager of the Los Angeles District I-umbermens Club,,is jn San Fr,ancisco o1r a combined pleasure and business trip.
Mr. Tennant will be away for .several days, and while in the Bay District, will assimilate.all the inform'ation possible in regarcl to market conditions in that part of the state.
Mr. H. J. Fagan, of the McCullough Fagan Lumber Company, lelt Los Angeles on Augttst 16th; driving to San Francisco, to confer with Mr. A. R. McCullough, and then leaving by train for Portland where he makes his headquarters.
Mr. Fagan was in Los Angeles during the absence of \{r. B. W. Bookstaver who returned just recently from his honeymoon trip.
Our whole office force and yard force enjoy your paper very much.
CUI-VER CITY LUMBER COMPANY.
Mr. Lee T. Smith, has'been promoted to the position of manager for the Culver City Lurnber Company, 'at Culver City; filling the position formerly held by NIr. John Schafer.
Mr. Smith has been connected with this company since it was opened.
Whether for new construction, remodeling, covering old plaster walls, or making partitionsQqmpq-Board fills every demand for a strong, durable, climate-proof wall lining.
The only wall board made that has the combined feraturcr of (l) great strength (2) resistance to moisture (3) protection from heat and cold. Compo-Board has the extra strength needed to stand hard knocks and to resist the "pull" of wall paper. It takes any decoration-can be papered, painted or kalsomined. Does not require panel strips.
Compo-Board keeps out the dampuess aud frost and is as warm as a plaster wall a foot thick. Does not crack, warp, shrink or fall off. Made and sold for 30 years. Look for the wood core. None other is genuine.
Prompt delivery of all orders. Big stocks always on hand.
3rd St, Lor Angclcr, Cal.
lVholenlc Only
Factory ud Mein Of6cc, Minncapolir, Minn.
Chicago Lumber Co. of Warhington
Gcncrel Oficcr Now rt l106-ll12 Hcerrt Bld8.' SAN FRANCISCO
Plain Oah Flooring
Quartercd Oak Flooring
Becch Flooring
Hardwood Trim
Hardwood Moulding
Rough or Drcred Oek
Lumbcr
Rough or Drcrcd Gum
Lumber
Oak Wagon Stock
Parquetry Stripr
Aromatic Red Ccdar
If The California Lumber Merchant did nothing else on town is no better off than it was before; if thc prrce has earth for the lurnber industry than to induce the dealers been cut deeply to get the order, the building game m that to install and operate sales and service rooms, it wuuld feel that its existence had been well justified.
Because, approach the subject from any viewpoint that you desire or treat it in any manner that you see fit, and the fact retnains that there is little use for the retail iurnberman to attempt modern merchandising, unless ?re has a service department, with a duly prepared location and headquarters where the public may meet and use that department.
Without Modern Merchandising effo.rts, how can the lurnber dealer do anything to SECURE BUSINESS, except by simply making a price that gets ths gusiness away from his neighbor?
We have racked our brains for many years to discover some method, and are convinced that it can't be donc.
And when one dealer has pulled an order hls way by ' making a better financial proposition than the other fellow, what has he accomplished? Has he done anytirlng for the lumber business in his town? Has he created any actual DEMAND for building material?
He has NOT. He has simply secured an order at thc i*pense of his competitor, but the building gaine tn the
town is probably worse ofi than ever, lecau,sc everyone who buys is going to want those same prices.
Modern Merchandising does NOT airn to he:p a lumber dealer take orders away from his competitor. Far from it.
It simply helps him to forget that he HAS a compedtor, and helps him to go out anrong his trade and in<iuce people to invest their money in BUILDINGS; n:lrirey that, without that effort, would go into some other investment channel, or lie dorma,nt.
Modern Merchandising is strictly CONSTRUCTM.
It is founded on the belief that there are no predestined restrictions or lim,itations on the amount of busrness that is going to be done in a building way, and teaches us that the building that will be done in the average district sirn'p ly depends on the quality and quantity of the effort that the building merchants of that district make to get it.
Modern Merchandising tears down the foolish oid statutc of limitation, which says: So much building wili be done here this season, and it is my duty to use every effort to secure the biggest possible share of it.
(Continued onPage 42)
homcl ltorclr. donc windorvr, vcetibulcr and officc buildingr.
_Koa is a high class hardwood, unusually well6gured. When finished natural it shows exquirite high lights and shadows, or it can be stained as Mahogany often is. Koa runs clear and 6ne widthg.
Koa can bc fliehcd in neutral toner liLc Gum. It har, howcvrr. a nrorc dirtinctivc and arirtocratic appcerancc than guur, and it ic a far mor,c durablc urcod.
Wc Iw altrc str-ftqf tltu &g Kq on lvnil ruilgtor lmnudldc dclloql). Thls td ls utorthg of go,r aflanlion.
(Continued from Page 41)
Not at all. That is the way a bunch of hogs go into a melon patch, but it is NOT the way a bunch of lurnrbcr dealers should go into a building season.
If every lumber dealer in town is sirnply engaged in the wonderfully alluring busincss of trying to see how many dollars he can coax, induce, cajole, and entice into builtiing channels, that would othenvise NOT have gone into those chinnels, then you will find a prosperous building condition in that town, pleased and satisfied customers, friendly and serene lunber competitors, because they will have been fulfilling their God-given destiny.
And since we don't see how a dealer can successfully practice Modern Merchandising without a plan and service and sale room in which to meet his trade and show them his building ideas and his building sqrvice, it therefore remains that the service department is the cure for the price-cutting habit in the lumber business.
Here he may meet his trade and sttow thena his plans, his color schemes, his ideas for their build'ing asststance; he can show them homes, and home improvemelts, and home surroundings, and home colors, and adornmants; he can show thern a thousand and one $rings with regard to their building investments that he cannot show them otherwise; he can establish himself with thern as a building merchant and a pttblic servant, and he can serve them through his service department as he can in no other way.
We have been the means through our preachings of inr ducing untold numbers of lumber merchants tirroughout
the country to install service rootrts, and we consider that a vital part of our business.
In the service roorn you can "sell 'em through the eyes and ears both," impress their mentalities in every way with your proposed building investment, and make yoursclf of genuine service to your trade.
That''s why we call it the "Service Department."
Mr. S. C. Hooper, of the wholesale firm of Hooper and Smith,. Los Angeles, is home after 'a tnonths trip through the eastern and northern part of the country.
The Englishm,au who was running a hardwoo<! iumber yard, was asked what kinds of hardwood he haci in stock.
"Hi 'ave Hoak, Hash, Helm, and 'ickory," hc replied.
The two golf cluffers were pass.! one another on the fairway.
"How are you shooting
"Wonderful" said the on the last hole. H re you going?"
"Great" said the green."
lVhat is the full history of the ga of Golf?
No man knoweth.
It appears, however, that t early Bibli.cal days, because t that Solomon said: "a fool's li his mouth calleth for st
/vlaf ed it away f,,ck in ;:,iLIT'.1TX,:'j:'J;
not so foolish either. id 1457 Golf had taken hold in tire first. Scotland to such an ext that the people were forbidden r scream'ing brassies to play it because it wa interfering with the needfui practice of archery, the n onal defense. ond; "four perfect putts on the last The oldest Golf urse and Club on earth is that of Blackheath, near ndon, England, and dates rrom 1608, 168 years befo the United States was officially on the map.
(From a Noll-Welty Lumber Co. Blotter)
l. A ball driven into or under a Ford car, other than a Sedan, on any of the roads ,crossing or near the course, may be played where it lies or the player may have the choice of either taking the Ford home, or playing the ball and Ford together.
2. A ball driven into the telephone poles or rvires crossing the fairways may be replayed without penalty. A player so playing his ball shall stand as near as possible to the pole and phone the Noll Welty Lumber Co.
3. A ball driven into a watar hazard. rmust be played where it lies. Bathing suits may be found at ,all tees.
4. Players a,re warned to beware of the BULL at the nineteenth hole.
5. The bull is mightier than the golf.
They're doing it still, History tells us that
America rfras late in taking up Golf, but when we did, we just ran away with it. There are about 5;00O gol{ courses in the United States today, and we are buildih! them at the rate of about 400 a vear.
Who's the stranger, ,m,other dear?
Look ! He knows us ! Ain't it q
I{ush, my own ! Don't talk so w
That's your father, dearest child.
That's my father ? No such thylgl Father died, away last spring.
Father didn't die, you dub !
Father joined a golfing club. But they've closed the club, my own, That is why he's coming home. Kiss him ! He won't bite you child ! All them golfing guys look wild.
We deliver by truck to all parts of Southern California.
Your sash, doors, screen doors, glass, ironing boards, medicine cabinets, mirrors, etc., delivered to your yard at a small minimum charge, equal to freight charges.
Two niggers nret on the street in Houston one day, who hadn't seen each other fo,r a long time.
"Mosq whah you been, Ah ain't seen you fo de longest?" asked the first.
"Man," said the second, "Ah been livin at Galvestorg and ain't been up heah fo a long time cause mah job keeps me so doggoned busy."
"\lllhat kinda job you got?'" asked the first.
"Boy, Ah got th mros useless job in th whole world," replied the other.
We are specidizlng on Douglar FIr Flooring. Send us an inquiry and let ur quote you.
REDWOOD AND CEDAR SHINGLES
Redwood .and Fir Dimension and Uppers
"Mos useless job in th world? Man, whut yo doin?', "Ahm workin at de lighthouse on Galveston point. At dishere lighthouse we got a big bell, an we got a big whistle, an we got a big light. An when the sto,m comes up, an th fog comes rollin in, th whistle bllows-Who-o-o o-and the bell rings-boom>boom-boom-and the light jes shines and shines but you know boy, it doan do rio good a-tall, cause th doggone fog it just comes rollin inyassah-it jus comes rollin in jus th same."
112 Market Street, San Francirco Phonc Suttcr 396
It is easier to sell a well-known brand of any- thing. Your customers have greater confidence in its value. Stock "Perfection" Brand Oak Flooring-the flooring with a long established reputation.
We have two large plbnts manufacturing "Perfection" brand, plain and quartir .sawed; This insures dependable service. Write today for full details. Watch for our national advertisements.
Arkansas Oak Flooring Company
Pine Bluff, Arkansas
In
because it ia thoroughly seaeoned, scientifically Kitrr Dried, and manufaciured as nearly perfect as modern machinery and human endeavor will'permit. . Sold through lumber dealers for the past twenty yearE.
Gabriel Brothers have opened a retail yard at Highland and Mt. Vernon Avenue, San Bernardino, Calif.
M,r. Robert Forgie, of the Central Building' Los Angeles, has returned from a three weeks trip that took him to Seattle and Portland.
Mr. Forgie, while in the north, conferred with his mill connectioni, and made a general survey of the m'ill and market conditions in that district.
Mr. Forgie represents the L. H' Ives Company of Seattle, and the Bloedel Donovan Lumber Mills, of Bellingham.
The old Durney Mill, near Weed, has been attachment on the owners, E. Hallor'an and There has been several attempts made in the years to operate this mill, by different parties-
closed by I. Davis. past seven
Mr. Herman L. Rosenberg, Secretary-Treasurer of the Hipolito Screen and Sash Company of Los Angeles, is enjoying a two weeks fishing and golfing expedition at Avalon. Catalina Island.
Mr. Rosenberg is accompanied by Mrs. Rosenberg.
On the evening oi
August 17th, the Long Beach Lum-
bermens Club met at was well attended. a dinner and business meeting, that
Mr. E. D. Tennant, Secretary-Manager 'of the Los Angeles District Lumbermens Club lvas the principal speaker of the evening.
The Los Angeles offices of the Union Lumber Company have new phone number, and desire all their southern friends and customers to make note. In the future call: 872-282.
The Cahalan Lumber Company, of Burlingame, has purchased an adciitional tract of land, adjoining their present site, and will immediately spread their yard to include this new acreage.
Trying to out-think a buyer is all fight; trying to outtalk him, is all wrong.
We euggest you use the Advertising Columns of The Gulf Coast Lumberman
Its prestige, populafitjr and circulation in the tenitoty named far surpcsses any other
(Continuid from Page 12)
land, Harry Thomson, and Bill Clarkson were the particiinnts in the water events. In addition to 50 and lCI yard dashes which were won by Ward Brown; the high and low diving contests were won by Charlie McFarland, Jack Hart won the long distance race. The special added attraction to the water events was put on by Dick Jones and Claudie Frantz, who performed with skill several difficult aquatic stunts.
At 5:0 P. M., the party embarked on the good ship t'Crowley No. 7" for San Francisco, arriving home at 7'c0 P. M., ahd bringing to a close one of the mosti successful and most enjoyable outings in the clubs history. The arrangements for this successful picnic were under the supervision of Eddie Brush and Hugh Handley. Those in attendance were:.
Bill Talbot, William Smith Lumber Co.; Harry Thomson, H. S. Thomson Lumber Co.; Dick Jonbs, Van Arsdale-Harris Lumber Co.; Eddie Oden, H. S. Thomson T-umber Co.; Floyd Elliott, Chas. R. McCormick & Co.; Hugh Handley, Van Arsdale-Harris Lumber Co.; Eddie Brush, Loop Lumber Co.; Charlie Meyers, Spring Valley Lumber Co.: Richard G. Hiscox, Western States Lu,mber Co.; Bob McArthur, R. McArthur & Co. ; Sam Towle, Christensen Lumber Co.; Claudie Frantz, Loop Lumber Co.; Bill Clarkson-Sudden Lumber 'Co., Redwood City; Charlie McFarland-Christensen Lumber Co.; Jerry Casey, Hart-Wood Lum.ber'Co.; Hugh McPhee, American Stevedore Co.; ,Seth Butler, Spring Valley Lumber Co.; Ward Brown, Acme Lumber Co. ; Jack Hart, Hart & Burmeister; Charlie Moody, Christensen Lumber Co.; Wallace Bovyer, Van Arsdale-Harris Lumber Co.; Otto Hilkin; Spring Valley Co.; Leslie Brown, Christensen Lumber Co.; Henry Bodie, Spring Valley Lumber Co.; Jim Symington,
Try Stnblewood Service on your ruch orders. Telephone or telegraph your urgent requirements at our experue.
HARDWOOD LUMBER
..ACORN'' OAK FLOORING
..\ilOLVERINE' MAPTE FLOORING
.T,UREKA:' H^ARDWOOD PAI{EI.S
..BIG TIMBER'' OREGON PINE PAI\EIS
SCHUMACHER PI.ASTER BOARD
PACIFIC $PLY BOARD
BEAVER BOARI)
UPSON BOARD
DISTRIBUTORS
HARDWOODS
Hart-Wood Lumber Co.; Bernard .DeVaniey, 'William Smrth Lumber Co.; Mel Salamon, Acme Lumber Coj.; Gene Mclntyre, Christensen Lum'ber Co.; Joe Bell, Olsori' Mahoney Lumber Co.; Ed. Martin, The California Lumber Mer.chant.
Mr. Robert Conyers, owner of the Chula Vista Lumber Co., has left by way of Seattle for Canto, N. D. He will take the boat to Seattle and proceed to North Dakota from there. Mr. Conyers is interested in the lumber business in that territory and expects to spend a couple of months in that state looking after business interests. He
will return to San Diego by way of New Orleans.
I car-6/e" FAS PLAIN WHITE O^A'K
3 cars-%" FAS PLAIN WHITE OAK
3 cars44" FAS PLA,IN RED OAK
.we belleve Superlor Brand ls the b6st oak floor- lng ma,ale, 'We belleve thls becau8e ln th€ nrEt place lt ls flnlshed on dlsc-head mtlltni machlnery thq,t produces a face flnlsh uncq-uallett by any other process. In the flnlshed product. thls means no knlfe marks. fn the second place, owlng to speclal lntllvldual methods irf riranu- facture, Superlor Bra,ntl has a remarkably unl- form molsture content whlch reducee ,.cuiolnq" and "buckllnci" to the mlnlmum, fn tfre iniiO place, owlng' to the fact that our lumber a,ll comes from the same locallty lt has a remark- able uniform color and texture. These facts. together with a quallty of oak second to none prompt. us to- believe that you wlll be lnterested ln seelng tnls superlor prod.uct. Wrlte for samproa now.
Superior Oak Flooring Co.
Hclcne, ArLenrer oAr
Fr,@ruxc
The location of our mills enables us to utilize the most favorable natural climatic "onditio1rs for the proper air-curing and d,rying of California Sugar Pine. From the high Sierras, our Cali{ornla Suear Pine -goes to mid.California "aliLys, world-famed for even, dry heat.:::::::
Here it is possible to obtain an air' curinq andhatural drying thatcannot be aplroximated in a dry kiln. : :
Thie, combined with proper rr?tlu, facturing, and our thirty years' ex. perience inhandling California Sugar Pine, assures you of the best in this dependablelumber. 3 : : -:
For Thirty Years Speciolist's in Qoli.furnio Sugor and White Pinc
Those of us who Were bor:r in log houses might have been satisfied with that plain and sturdy style of architecture, and still be chinking arnd daubing with mud, had not some Yankee added a planer to the little jerkwater sawrnill in the neighborhood, and began making bevel siding.
The first thing we knew, everybody was nailing that sid- ilg ,tp over the log sides of the house, and pulting city clothes on the vererable country walls.
. That marked but a slngle one of the many steps that Served to develop the present nrodern, airy, well ventilated, comfortable, step saving bungalows of the present day, from the original habitations of man, when he either lived in caves hewn from the hillsideq, or in huts built in trees.
'We don't know who the guy was that built the first wooden house, but whoever he was, we are for him. When he did that he conferred a {avor on humanity that is beyond reach of esti,mate.
The modern bungalow which the retail lumber realers of the United States are so busy building,in eyery town and hamlet, is the very highest form'of human ihabitatiorr, all things considered, that man has 'yet indulged himself with.
When we read thgse regular attacks by the insurance people coupled, with the manufacturers of various and sundry kinds of building material; wherr we read the slams that are put eternally upon the Shingle roof ; when we note that eternal harpihg upon the hazards of wood construction; we are likely sometimes to let these folks who are talking for a financial purpose, lead us astray, and get us off of the real and correct line of building thinking.
They tell us that in Europe everyth,ing is fireproof construction, and'that such forms of architecture as we a.re indulging ourselves with in this country, would not be permitted and that the time is coming when it will be the same way in this country. 'Ihey forget that they are following the trend of things backwards, not forwards.
They forget that our present style of architecture is an evolutiqn from the stone age until the present time, one of the middle stages of which is the styles of home building architecture now prevailing in Europe. From the plain, cold, unhomelike and uninteresting cottages of stone occupied by the people of Europe-we speak of the ordinary run of home builders-we have developed UPWARD the beautiful, HOMELIKE bungalows of the present time. We also used the stone, then the brick, then walls of solid timbers, and later through successive stages we developed the form of architecture that retail lumber dealers are so proudly displ4ying and promotirng through their plan books.
And-instead of the statement that we are going to re-
turn to the European standard of solid stone construction and give up our developed ideas of the present time-we would like to bet whatever we have loose that the OPPOSITE will prove to be the facts in the case, and that instead of oqr doing so, Europe will adopt andl use the American home building systems of the present day.
This does not. mean that wp will turn them entirely to rvooden structures; stucco, brick, hollow tile, etc., are being freely used in our home building throughout this land today, and will likely continue. There is room tolthese materials, and the American home 'builder wants variety. The same rnaterials and things u'ill NOT please them ail. We see beautiful homes being built, all of brick and tile; we see wooden frames with tile and slate roof; we see stucco houses roofed with beautiful wooden shingles, etc. Variety is the spice of life, in building as elsewhere.
The majority of American homes are going to continue to be built of wood, coupled with allied mB.terials, and we are going to carry our standards of building to Europe and teach them over there, what beautiful cnomfortable, homelike homes, can be built for reasonable money. THAT is something they have not yet learned In Furope.
The lumbermen are reasonable men, in this building pro- position. They do NOT want our battleships built of wood; they do NOT want our high buildings built of wood; they do NOT want our schools built of wood, They simply want wood used where ,it serves an incomparabie purpose-and that place is in the HOMES of the land.
The lumber dealers can well consider these facts. Thev need apologize to no one for the style of architecture th'at they are promoting. It is the finest class of medium priced homes that ,mankind has ever lqnown. They can talk all they like about Solomon's Temple, but it did not even have a sanitary bathroom; they can dilate on the d,azzling splendor of the habitation of Belshazzer, but there was not an electric light in the house; the Pharaohs of Egypt were renowned lor their wealth and splendor, but they did not know how to keep the mosquitos from entering their windows and doors.
Such comfort, convenience, simple luxury, and beauty as possessed by the modern bungalow of today, has never been known since this old world was young.
The lumber dealer ,can, with a free heart and an open mind, hold up his plans for modern homes to all the world, secur€ in the knowledge that the Temple of Solomon, in all its glory, was trot arrayed as one of these, and that had the Queen of Sheba visited the Wise King in an aeroplane bungalow, instead of that mighty but old'Tashioned and comfortless palace, she would never have gone back.
So there you are !
In a decision which has iust been handed down by the United States Circuit Couri of Appeals for the Ninth District, the largest patent case evei fought on the Pacific Coast has been decided.
After three years of litigation, five of the m-o-st important basic patents held by the Schu'macher Wall Board have been iustained, and i monopoly on these patents has been secured to this company.
An interluctory degree wai handed down by the United States Court her-e aslar back as August 2, 1921, which restrained another manufacturer of wallboard from infringements on two of the five patents involved in this action, two others being also held valid. The plantiffs- appealed from the adversi parts of the lower court's 'decision to the Appellatd Court, and the decision of this court was for the plintiffs, Schumacher Wall Board Company, on all the oatents in suit on which the lower court held otherwise.
^ The litigation in this case has involved a cost rylnlng into hundieds of thousands of dollars, both for fighting and clefending these patents. Depositions were taken thruout the East atrd oner 10,000 miles were traveled by one plantiff and many counsel while the actual hearing in the District Court otcupied ,a period of over a month.
This decision js onebf the largest'docu'ments ever handed down, and covered seventy pages. The Appellate Court went into this case with great thoroness, even to the point of reading in its entirety the v'oluminous record of tfie depositions iaken from Seattle to New York. In handing dbwn this important decision, the Appellate Court
stated in part "The voluminous record is taken up largely with the depositions of numerous witnesses who were called by the defendant to testify concerning such alleged prior uses. We have read this testimony carefully . It woul'C extend this opinion to an unreasonable length to review this testimonf in detail. We think it is not- required. It will be sufficient to say, as we have said, with re.spect to the prior patents, thai there are scattered elenients in these various uses which this testimony tends to show was not so much in anticipation, or in any sense a realization of the object sought, as it was the search- for a process that wouid enable the plasterboard manufacturers to achieve the result guccessfully accomplishedl by the plantiffs. Did any one of these processes do anything m-ore than forecast,- in a more or less vague way, the possible and hopecl for result? Was it.not a prophecy, like many other,-written after the event?"
In other words this means that in the search for a process that could enable other plasterboard manufacturers to achieve a result successfully accomplished by the plantifis, these processes did nothing-more than forecast, in a more or leis vague way, a possible and hoped-for result, namely, what thi Schumacher invented and- ac-bomplished.
A further portion of the Appellate Court decision states: "The makin! of plasterboard for inter'ior wall finish or other light blilding purpose is unquestionably an art of great utility, and the irt of combining all the elements en-
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Slowly by centuries, years, days, hours, the thought of the peopls has changed; so, with precision, have their acts responsively changed; thus thoughts and ,acts have flowed and are flowing ever onward, unceasingly, involved within the impelling power of Life.
Throughout this stream of human life and thought an,d activity, men have ever. felt the need, to build; and from the need arose the power to build.-
So, aS they thought, they built; for strangs as it may seem, they could build in no other way.
Fred Holmes, Holmes-Eureka Lumber Co., San Francisco; O. H. Barr, Barr Lumber Co., Santa Anna, and Mrs. Barr and two daughters; W. A. Bonestel, Peoples Lumber Co., Ventura, and Mrs. Bonestel; Messers Healy and Houston, Peoples Lum'ber Co., Ventura; O. R. Routt, Pioneer Lumber Co., Hollywood, and Mrs. Routt; B. J. Boorman, Boorman Lumber Co., Oakland, and Mrs. Boorrnan; and Mr. and Mrs. Walker, of Ventura; comprised a party that motored over the scenic Redwood Highway to
In fact, that's the only kind of Red, wood we gell---extra fine.
We have ae fine Redwood timber aa the Lord ever planted in California, and we manufacture it for you just as we would Iilcc it made for u if we wcre the buyera.
As they built they made, used, and left behind them records of their thinking.
Then as through the years llew men came with changed thoughts, so arose new buildings in consonance with the change of thought-the building always the expression of the thinking.
Whatdver was the character of the thought, just so was the character oi the building.-Louis Sullivan in "What Is Architecture ?".
Humboldt County to view the redwood lumbering operations around Eureka. An interesting inspection trip was made of the Holmes-Eureka Lumber Co. plan at Eureka, and a visit was also made to the company's redw,ood stand' ing timber near Fortuna. This tract of timber is known 'as the "Valley of the Giants" and the visitors were very much impressed at the size of these giant redwoods. Mr. and Mrs. Bonestel, Messers Healy and lfouston, Mr. and Mrs. O. R. Routt, Mr. and Mrs. Boorman, and, Mr. and Mrs. Walker, continued their trip on to Portland, via Crescent City and Grants Pass, where they are now spending a few weeks motoring in the Northwest.
The Covernment's figures as to the ilwability, or lastkg qualitics, of wootl (White Oaft beilq taften c lA0/o) are os f ollowsz
Redwood-l25 to l75Vo, Douglas Fire-75 to lOW6
Western Larch-75 to 85Vo.
Wectern Hemlock-35 to 55iVo.
If it ie necessary for you to furnieh your tiade with a cheaper siding why not do so with our Redwood Garage Siding or Extra Merchantablc Siding, either in lz4 to 5/sx6. You will then be protecting and increaeing your good-will by selling something that will give permanent eatisfaction.
D. Robertson, Prcc.
Established f 888 Geo. R. Hackett, V. P. & G M.
We wish to announce to the retail trade of California that we are in position to quote on parcels of
BoardsDimensionGreen Clears and lath, for Marine boats, and solicit your inquiries.
shipment on Canadian Government lVlerchant
Highest quality lumber and lath manufacturedand inspected by Pacific'Lumber Inspection Bureau.
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tering into a high quality of plasterboard structure of size, strength, and dura'bility, which can only be accomplished by an intimate knowledge of the nicely balanced relation of each to the other, and the making of such combination effectively and economically at timely successive stages within the time setting period of the plaster material, may display invention of a high order. Have the plantiffs, in their process of ,making pl,asterboard, displayed such invention? The expert examiners of the patent office say they have, and a patent was issued to plantiffs on such examination. The patent itself is prima facie evidence that the patentee was the first inventor. At lease it casts upon him who denies it the burden of sustaining his denial by proof beyond a reasonable doubt."
In view of the fact that many large Eastern concerns were heavily interested in the outcome of this suit, this decision, which decides litigation covering over three years, is of particular interest to California inasmuch as it secures to a local enterprse erclusive rights to manufacture a product of their own invention and the everyday utility of which is coming to be more, and more realized, and is of particular value at this time in unusual building activities. Wall board has become a staple product just as has lumber.
It s understood that a petition for rehearing will be filed by the defendents and an application for hearing in the United States Supreme Court will be made in the case.
A. F. Flinn, manager of the Albion Lumber Co. at A1bion, was a recent visitor to the Bay District. Accompanied by Mrs. Flinn and daughter, they 'made the trip by motor. During their visit, they were registered at the Claremont Hotel, Berkeley.
Henry Blagen, of the Grays Harbor Lumber Co., Hoquiam, Washington, is spending a few weeks in California on business. W'hile in San Francisco. he soent several days calling on his many lumbermen friends. - He is now spending a few days at their new pine mill, which the company recently purchased in California.
e. nA. Charter, manager of the Sterling Lumber Co. yard, at Roseville has just completed an enjoyable two weeks vacation at Santa Cruz. In addition to basking in the sunshine on the bea,ch, he also made several side trips into the Santa Cruz mountains. On h,is return north, he checked in at the San Francisco office, to discuss busineiss matters.
J. R. Halstead of P'hoenix, Arizona, accompanied by Mrrs. Halstead, were recent San Francisco visitors where they spent several days taking in the sights of the Bay District. Mr. Halstead is a big retail lumber operator in Arizona, where his concern have 22 retail lumber yards. They also operate the J. D. Halstead Lumber Co. at Fresno. After their San Francisco visit, Mr. and Mrs. Halstead returned to Fresno.
Then decide, Mn Dealer, if it isn't your business duty to rcU your trade Better Shingles, to buiH Better Roofs on
are.approximately retail pricer in Loc Angeles'
Building permit statistics from Los Angeles show en,ormous figures at all times, and it seems that each new report shows a previous record broken.
For what is usually the quiet month in building, this city shows prospects of topping all records, it is practically certain that the August totals will pass the high m,ark set last March when over $21,000,000.00 in new buildings was authorized by the building department.
To the night of the 27th, five thousand one hundred permits had, been taken out in the city, these to a grand total of. $19,122,827.ffi. With four da.v*s to run and an average Ior the month, to date, of about $850,000.00 per day, on the night of thq 31st, the total should be over 922,000,000.00.
Ray Hunter, manager of the Sterling Lumber Co. yard, at Oroville is back on the job after spending hisj vacation motoring through the Peninsula district and. Santa Cruz mountains. Before returning to work he spent a'few days with his folks who reside in Oakland.
When a man works hard and saves every penny for years in order to build a home'When he and his family have to forego many of tle niceties of life so that they may have a snuggery of their very own in the years to come-
It's a moral certainty you want to be assured beyond peradventure of a doubt that what you supply for the building of that home is going to stand the tesf of time.
will give ttat home a permanently eatirfactory overhead covering. The men who make it rtake iheir reputation on itr rervice. Your conrcience ir clear when you sell t'Weaver" Roofing.
Daniel Best, a, pioneer of the 'West, and the founder of the Best,Manufacturing Company, died at his home at San Leandro, on August 22nd,
The Steamer "Tampalpais" has' been sold by E. K. Wood Lumber Company to the Little RiVer Redwood Company.
Late reports from Oakland indicate a record month in that city for new buildings in August.
July reached a total of almost $2,000,000, and the average per month for the year has been about $2,500,000.
The Christensen Lumber Company baseball team, of San Fr'ancisco, defeated the Crabe Company team, of the same city, in a hotly contested baseball battle, recently, the vistory giving the Christensen team the championship of the' Class. B division of the Industrial Athletic Association.
By Contract or By M. Los Angeles Humbolt 4484 6621Makee Ave.
The Bay District Hoo Hoo will hold a monster Concatenation at the Plantation Inn, San Francisco, on September 15th.
Snark Flenry Faull, is making plans and preparations for this party, they expect to have a record class of Kittens, and predict the largest turnout for any Concat ever pulled in the state.
This space is at your service for want and for sale advertieing. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.
Have Buyerr waiting. DO YOU WANT TO BUY?
Have good paying yard, good location in Loc Angelcr. SEE L. M. MEYER
330 Chapman Building, Loe Angcler For Appointment Call
In thriving town in the Sacramento Valley, an up to date LUMBER YARD. this is u'orth vour while. Investigate at once, for this won't last.
Address: Box 30O. care CALIFORNIA LUMBER MERCHANT.
WANTED
A USED 48" to 60" SANDER. MUST BE IN GOOD CONDITION. SEND FULL PARTICULARS TO P. O. BOX 155, LOS ANGELES, CAL.
\I/ANTED
Salesman who understands lumber and building material business, must have fair knowledge of building construction. Good future for aggressive party. State experience references and salary expected. Klicka Brothers Company, 30th & IJniversity Ave., San Diego, Calif.
SALESMAN WANTED
By good progressive lumber company in Los Angeles. Want man with experience in Los Angeles. Answer fully Box 99, care California Lumber Merchant.
YARD MANAGER WANTED
One who can take full charge of retail yard and get results, both in volume of sales and effi,ciency of yard. Correspondence considered confidential. Give full particulars. Box 123, care, CALIFORNIA LUMBER MERCHANT.
T0 BUY LUTBER 0R SilltctEs ililt
AT WHERE TO PLACE YOUR ORDERS WHEN YOU CAN HAVE THE QUAITFTCATIONS OF ALt THE WORTH WHILE CONCERNS CROSS INDHKED AND AT YOUR FINGER TIPS.
ALWAYS UP TO DATE
JUST THE KIND OF A BUYING INDEK YOU HAVE ALWAYS WAIYTED. SAVES TIME AI{D TET.EGRAPH BIIIS AND INCRE^trSES YOUR EFFICIENCY.
Encouraging competition by welcoming an opportunity of figuring bills, allowing others to dictate to you aa to what you rhould receive for your merchandire, lcaving it up to outriders to advise with home builderc thereby serving them in a manner to create confidence and gct full control of their building funda, eliminating you a3 building authority. There are rome of the reasonr why retailing lumber ir in the deplorable condition we find it today.
You can and must help in bringing about a tranrformation in the merchandising of building materialr. The time has come when you cannnot aFord to depend upon competitive business in making the legitimate pro6t you are rightfully entitled to.
There's but onc remedy-
Equip your bueiness with a complete building rervice. ideas and plane.
Adopt creativc advertising methodr, inrtill deriree for homes. Advice the public that your of6ce is headquarters for building information.
Create a servicc rooml in it inrtall a breakfast nook, ironing board, medicine cabinet, mirror door3, panels, flooring, trim, etc. A room likc thie with table, chairr, taatily decorated with floor covering and draperier on the windowr, backed by competent building infortnation will attract home builderr to your busineea.
Adopt this plan; it will develop into the most important department of your bueiness.
Dealers operating under this modern mcthod will tell you that less effortr, worry and expcnre are required in eelling ideac which create non-competitive buriness than in puahing a pencil trying to out-figure someone else in aelling boards. You'll agree too once you have adopted thir plan.
OUR SERVICE PROPERLY APPLIED WILL PAY FOR ITSELF EVERY WEEK AND WILL REPRESENT THE MOST PROFITABLE INVESTMENT YOU HAVE EVER MADE. MAKE AN APPOINTMENT. LET'S TALK- IT OVER.
IT
The difference between your 1r. ' I selltng prlce and vour cost ls not all there is to profit. For a sale to be profitable it must net you more than the immedlate casn garn.
Each sale should be a linkof satisfaction that binds your customers to you. Every article that you sell should help you sell others.
This ability of an article to sell for you, by giving complete satisfaction, "year in and year out", is demonstrated by PRATTWARNER BUILT-IN PRODUCTS.
The senuine value that is built in to them and-the superior workmanship that is evident in their exclusive features, combine to make PRATT-WARNER BUILT-IN PRODUCTS real business builders.
Write us at our tem?orar1 address, 48oo Santa F'e ,4te., Los Angeles,Jor our propctsition to dealer-s.
DISAPPEARING
IRONING BOARD
Shipping Weight j5 lbs.
Insert th comPlete frame between two studs, run a
the upper door in this .:r
You can rnake a nice, substantia/, clcanrlegitinate proft uithout increasing ,vour o';erheari, and in addition renrier a real seruice to ,!our customers, b1 handling Pratt.Warner's built in products. Write todal f or our proposition.
DISAPPEARING
BREAKFAST TAtsLE
AND IRONTNG BOARD COMBINED Shipping Weight 4o lbs.
Install as above, A real tinre. money-' and space saver. Ideal for apartments or small homes,
BATH ROOM CABINET with Adjustable Shelves and PIate Glass Mirror. Made to set in or against wall.
