The California Lumber Merchant - November 1923

HOME OF THEWHIIIUER-JACKS0N C0., rNC

ALBUQUERQUE, N. M.

HERE IS THE PLANT

I]IRDSEYE VIEW OF THE WONDERFUL INSI-ITUTION AT ALBUQUERQUE, NT'W MEXICO. WHICH IS THE HOME OF' THE "WHITJAX'' PRODUCTS, SHOWING THE SAW MILL, I,UMBER YARD, BOX FACTORY, AND SASH AND DOOR FACTORY, 1I3 ACRES IN AI.I, Makerr Since 1869 of

HIGH GRADE SOFT WHITE PINE PANEL DOORS...FRENCH DOORS..SCRE EN D O ORS -..WIN DOW S-..MOUIDINGS

OUR PINE

Our products are all mads from the roftert and lightest white pine on the Arnerican continent-weighs only 20ln lbs. to the llXl0 feetbetter than the famous old Michigan Cork Pine.

MARK W. LILLARD

430 Central Building LOS ANGELES

Representa lJs in SOUTHERN CALIFORNIA

OUR QUALITY

Our doors are all made blind mortise and tenon-the strongest door manufactured.

Our windows have our own special patent feature-putty anchor in the glass rabbett.

Our Quality Excels

ttT'$ |\|OT ]tlAl(T A|t|Y rulI$TAl(t

about the stock this outfit sells.

In the first place-and for many years-we sell Douglas Fir_ (Oregon Pine) for rail deliv.ty-only. We sell the blst, and lots of it. If it's Douglas Fir, -we'vi got it, and we've got it good. No mistake about that.

_

S.gondly, we sell Saginaw Brand Red Cedar Shingles and lots of them. They are jim-up high-grade, splendidly manufactured shingles. The only way you can.q.rll them, is to buy more of the same.

And we can furnish anything you want in Redwood. If you don't believe us, make us prove it. See?

American

Anderaon

Arkanrae

Bemir

Bohlrsen

Bocton

Adve rtisers In This Issue

Lumbermcn'r Service Aarociation

Marir,

MarLr,

Corncll

Hanawalt-Spaulding Co.

Hanify Co., J. R.

Hart-Wood

one htmilreil anil tuent!-six firms anil iniliviiluals are using the pages ol the Calif ornia Lumber Me.rchant to cort! theb selling messages to the troile in California.

Hutchineon

THE CALIFOR}.IIA

How Lumber Looks

A rcftcning of the wholeeele marke! cxtcnding back over two we€ks bar brought about a coadition of fry ralel and lower priccl.

There ir but onc realon and crplanation for thir condition, and that b tihat tlc yardr arc wcr rtocked, or et lcert havc anticipetcd thcir necdr for a longcr pcriod aheed ^hen ir orrtomary.

Going brck a fctv wcc&r aud revicwing tte cireumrtanccr ttit brought about the upr and downt of thq markcg it ir not hard for one to rec bow thc prcrmt dtuetion ir a nrtural reeult of ths raid circumrtanccl.

Fllrrt ttre Japanerc direrter, car,rring thc lolr of ro m4r liver and millionr of dollan worth of propcrty, thir of Gotrrc rtarting the nunon of hcavy buying by Japanec intcrcrt+ which war bormd to boort thc wholeolc market. ThL hrd itr effcct Yardr all ovcr the rtrtc began buying, and buying in large quentiticr. Building her kcpt up, in fas{ harrgone ahead of dl prcdictionr, howcvcr tfic d+ nand hu not ebcorbed thc enount of lumbcr thet wrr rcnt bto thc Califotaia narkct.

At San Pedro, in fhc 6rrt tca dayr in Novanbcr, 6ftyfour lumbcr boetr d'ockcd; t[cir carrying capacity bcing a littlc ovcr 62,(XX),(DO fect, both 6r and rcdwood. This

ir a lot of lunber. The week of Ocobcr 2g to Novcanber 3rd, rew GO'O(X),OOO fect tand€d at thc Lor Angelct harbor, rnore then bar ever oome into thb port in a \rcrca day period bcforc.

Thir rtock will no doubt have to bc cleared up romc_ wha!, beforc pricer will rebound, rnd it ir the opinion of, many tihat tbir rebound will occur behrecn now and the firrt of next rnontt.

At thL r*iting, rder are e little rlow, and pricer are ofi about $4.OO fron wbat thcy wcre hro wcdc ago.

And of courrc thL h ncar inventory time, wbco dealcre gencrdly pull in a litde.

The fir millr raler for a week period dropped to 84r(XtormO fect, from IO4'OOO0OO feet for tbe previour wedr. They nanufactured 110,q)Orfl)0 fect Thc menber millr of the Wert Coert Lunberrnen's Arsociation rhow tteh ralel ar being 24 pe cent below production, for thir wcc&.

Thc lart report fron thc California Rcdwood Asociation :howr a wcCrr ralcc of ITOOOT0OO fect, end rhipncntr totalling grzfi)r(X)O fct Thb ir a Sain from tbc lrrt rcport ln thc previour wcck thcy dd 5r9(X),q)O fecL

Thc Southcrn Pinc Agochtion rdcl for thc wcek wcrc 7O,322'0/J[J fccg end thcy rhipped E3,OOO,O0O.

i05 M.'mbcrr end Guatr of thc cdifornir Rcteil Lunb.rnG''r A..'a. qt Ernquo! octobcr 26 ser Frencirco

CALIFORI{IA LUMBER NOTABLES

C. H. WHITE OF SAN FRANCISCO

C. H. Whitc ir thc gcnorel nrnejc,r of Whito Brothcrr, thc lrr3c herdwood hourJ of Srn Frelcirco Lnorn u Herdsood Hcrdquertcir. Hq rith W. T. Whitb, vlccarorl&rt, brvc tho ectivc mrnrgcncat of thir conccrl in hend.

Whitc Broihcrr ir onc of tLc old crtablirhcd conccmr. of thc Stetc. In lt5i2 Pctcr Whitc crrnc to thir country frorn dowr Earg in lt6t hc rbrtcd 8 wrSon urtcrirl houto, end in ltlil Whitc Brothcrr war crtablirhcd by Pctcr and A. L. Whitc.

C. H. lVhitc, chrirtcncd Chulcr Herry, but populrrly Lnown rl aHaF;rrD ir thc ron of Jecob Whitc, r brothcr of thc fouadcrr of Whitc Brothcn rnd for a nunbcr of ycn conncctcd with thcir conccrn. Herry Whitc yrr bora ll Srn Frucieco ead rrircd in thc Mirlion Dirtrict.

Hrrqr Whitc her had r vrricd Glt Gr. Ar r boy hr worlcd rbout thc yrrdr of Whitc Brothcn. Upon conrpctir3 hir rtudicr et thc Univcrrity of Glifonie, hc journcycd to Soutb Ancrice whcrc bc bocenc r rrilroed Ern rDd lcerncd to tel|r 'hebla erprnol." On hir rGtunr to Sen Frtacirco hc bccrnc e rtcernrhip nen nilin3 to rll poiatr of thc Oricat; hc thcn bccrmc r Curtonr BroLcr ia Srn Fnleirco, end et thc r3o of thirty ycerr bc wer becl< ejein to thc lovc of hir youtb, tbc hrrdwood buriacr of lVhitc Brothcr.

Hrrry Whito lt e rcridcnt of Alrnsdr end hu r coultrt bomc il thc Srntr Cnrr Mounteinr. Hr ir thc proud fetbcr of two finc boyr rnd r 3irl. Hir fuily lr hir priacipel bobby, ro nuch ro, tbet bc lr only lcrrnin3 to plry 3olf. ln fecb hc urrdc 165 on thc Scquoir Lialr on hlr firrt dry out r fsw wcckr r3o.

Hc ir r Shrincr, en ElL, r Dircctor of tho Rotrty Oub, erd r ncnbcr of tLc Olynpic Club. Mr. Whitc ir elro e rtudoot of hirtory rnd eivicr, rnd occerioully door r llttlc vorl rith thr pcn

Our large and diversified stock enables us to give unusual service even on the most varied and difficult orders.

Bolstering the Small Town

By IACK DIONNE

One of our great financial authorities has been writing solrre very vitat and interesting facts cf late on one certain subject, the gist orf which is the pertinent fact that our big cities are getting continually bigge,r, and our small towns continually smaller. He lcroks upon this as an unhealthful tendency, and one that should be studied in order that it may be remedied.

We heartily agree with the gentlernan. So does one of our good friends, a big line yard operator with whom we recently discussed this subject. He made the stateTnent that in every one,of his branch lumber yards his milr,ager is being instructed to take upon hirnself the job of interesting the local people ani business men in the threat that hangs over most rural commtrnities and snrrall towns, building r p concerted civic pride, and in wery possible way getting the people of the comm:nity together with the definite object of making that comrnunity grow.

Naturally, there is no man more interested in the up-building, the development, and the population increase in his town and district, than the retail lumberman. And likewise, there is no man in better position-ii he sees his duty and does it-th,an the retail lumberman to perform specific service toward stopping the tendency to rnrke the small towns smaller, t}re big towns bigger.

The non-advertising, non-service-glving dealer will never help to keep people in the small comrnunrity. The lum'berman who keeps a stock of raw building materials, and who tells his trade every now and then in a half in:h ad,-"when in the market foi building materials, s€€ us,"-ls never going to keep the b py or $itl of the small town from drifting toward the city.

Bu,t the nr,qdern building merchant CAN do a LOT. The man who is on the job, interesting the people of his own in more attractive homes, more atractive buildings, interiors that delight the eye and soften the heart;thatmakethelocalfolkssay-"Youshould see the homes in MY 1er,vq"-1fu6t man is going to do a lot to keep the small town from growing smaller.

You can safely judge a town or a city by its homes. And when you find a town today where they are building modern homes, where there are live lumbermen on the job selling new building ideas to the local people, where the people are protrd of the homes that are being erected, you can almost gamble that it is NOT one of the towns that is growing smaller, because it is b,uilding on the surest foundations that make towns grow.

Civic pride, civic co-operation, concerted civic intelligence, are the things that make towns grow. And better hornes and better b rildings will encourage these three things rnightily.

Let every retail lumberman make himself immediately a committee of one to get busy and do the things that will make HIS town grow. And even YOURS is one of the towns that is growing already, still those things that make people proud of their towns will be beneficial and helpful. There is no town so prosperous that it can't stand somre more good boosting.

DO YOU IF NOT

rOUR OWN HOME, i..WHY?'

Come little Dollar, Don't you cry, You'll help buy a homeBuy and buy.

Mr. lunber Dealer and Mr. Hardwood User

Meet Great Grandfather 0Atr( Hard. headed. old Southernerl Reminder of Coloniatr Dogs Ancestry dating back to when the Groves auere God's first temPles.

StrengthJharaster Enduranc*-Stability

Always makes the GRADE Suppofter of the l8th Amendment (DRY)

Addreu: Cooper Hardwood Yard

Lu Cooper ber Co.

Come in and get acquainted with the Cooper Hardwood Family. Meet the "Pride of the Family" next issue.

-Mistress MAHOGANY

Have you seen our dailv newspaper advertisin g? !

It rtarted Sunday, November llth. It will be the greateet builder of Hipolito bruinecr yet. It can be the lource of more profit for yorH greater turnover. Ask our ralerman for full detailr of how you can tie in to thb campeign with profitr to younelf.

Huurboldt f335

Publicity by Garden Grove Yard

There is

Who Said No Sentiment in Business?

When a man works hard and saves every penny for years in order to build a home-

When he and his family have to forego . manl of the niceties of life so that they may have a snuggery of their very own in the years to comF-

It's a moral certainty you want to be aesured beyond perad.venture of a doubt that yhat you supply for the building of that home is going to stand the test of iime.

$Aorner *gg[ir{

will give that honc a permaincotly utirfactory onrhead covering. Thc rnen who ma&c it rtaLc their reputation on itr rcrvice. Yow conrcicocc b clear when you dl "Weavcrtt Roofing.

'Weaver Roof Company

' Sgloester L. Weaoer

Broadway 784 - Lor Angelcc

The picture herewith is of a very attractive booth installed by the Garden Grove Lumber & Cement Company, of Garden Grove, at a fair held recently in that city.

Many good ideas for a display are contained in this exhibit. A great many model plans were distributed around the booth, these i'n, colors, and in the rear a small model house placed on a large redwood stump, attracted considera,ble attention. Shingles were not forgotten in the display, in the front of the exhibit they placed a bunch of red cedar "Stars," with a card explaining ths advantages of this superior roof covering. The large hardwood panel also came in for its amount of favorable com,men,t, and taken as a whole, this progressive company is to be congratulated on the display.

The exhibit was installed under the direction of Mr. H. A. Lake, proprietor of the Garden Gnove Lumber Companyr

F. A. HAWORTH A CALIFORNIA VISITOR

A'mong those present at the annual meeting of the California Retail Lumbermen's Convention held lt San Francisco on October ?5 and, 27, was F. A. Haworth, sales manager of the Spaulding Logging Company, of Portland. Mr. Haworth spent several days looking: over lumber cond,itions in Northern California, and while in the Bav Distrigt made his headquarters with Jim Hall, their California rgpresentative, who maintains offices in the Mills Build,ing.

ner-en DUNcAN JorNs MERcED LUMBER co.

Ralph Duncan, until November I manager of the Halstead Lum,ber Company, of Fresno, has resi[ned and is now 'connected. with the Merced Lumber Company, of Merced. He will act as manager of the Merced Lumibei Company.

CALIFORNIA :and: TEXAS

are

THERE

Making over {,0001000 bales of cotton. Selling it for ov€r $700'000'000.00.

(which practically cquals the valuc of thc whole Unitd States wheat crop on the bagis of prcacnt crop estirnates and market prices')

The Gulf Coast Lumbetman, Houston, Texas. covers that all-winter buildittg territory thoroughly.

Dsn't You Want Some of that Prospefty?

wm:o"

/ Roofittg beauty as la{ting as the hills from which it comes

Flere's a beautiful new roofing color in slate that can neverfade! Ablast in the Georgia hills revealed itweathqedbroanr with its rich,mel. low beauty of autumnal woods.

Centuries of pressure under mountains of earth and rock have fixed its color into the very structure ofthe slate. The most rigid weather' ing tests fail to afect it.

The permanent color efects of the weathired brown have delighted architectg especially when it is blended with other Richardson shingles ofjade greenn tile red, orblackpead. Toyou, it givesanexcqtional opportunityto aecure nelnr customerS.

. Asuber.shinslc

unique roofing product which in addition to its beauty, ofers you an unusual degree of roofing service, ability. For example, its greater siz* (ro'xr4') saves yt%incost of laying. Its SoVo grer;t*r thickness makes it last much longer, and cast a deeper shadow line on the roof. And i* raTo gatr* stiftiess keeps it rigid and firn in all kinds of weather. Moreover,its inner materials, felt and asphalt give conclusivee\ridence of its endurance. Ri&ardsonfelthasfor frfty yearsbeen recognized as the best.And theasphaltwhichgoes intoit is ofthehfhest grade raw materials refined by a special fuchardson process.

Weathered brown is used orclusively on trheRichardsonSuper, Giant Shingle-a W*H8ffi'I#;xE we cwiul h cqc of |ultirtc,

Prwetfutacts

A euper-ehingle in dedwhenyouweigh

RICHARDSON ROOFING

its points one by one ! First-abes lutely exclusive color efects. Second -unusual dimensions which give added life to theroofat / less in cost oflaying. And finally-exceptionally high test standards in its materials. These definite talking points-es, pecially the exclusive color effects -will bring you new customers. And, of course, Richardson Super. Giants are equally good for new or "over the old roof'jobs.

$end for our beautiful new booklet, Roofs of Astinaion, together with samples of Richardson Super. Giant Shingles in weathercdbroum andothercolors. Foreveryroofing use there is a Richardson product -from Lok.Top Asphalt $hingles to Rubbertex Roll Roofing with Pyramid Kaps. Just use trhe cou. pon belo\rt

QfnrcnanosoN coMP lnr

I-ckland (Cinctnnad) Ohto

Mcltr PdL (Chlcsso) Ill. Nd Orl@& L&

CkPandnailthk auPon

Thc Rlchatdon ComprnY Dcpt {5 lLoclland' Ohio Gcndcmen: ' Plesc *nd mc nmplcr of Richatdrm SupctGirnt Shlnglec, yout ncw boklct and furthct frctr about Richerdrcn Rofng. Namc ---.-------Addrcu

Fmc}c wkss of FI* otib l;I*rcl,los, Vlsbu Manbruu Rorifs,Vtl<ac, Vall W. and similq fraduftt

O* of tfu tiry naks ol datc (erc atb e n,l a! e e ill shicharc Mr.Mrb6 drcRichadsnSuO+Cinnt Shingfc. Eachflolgeis wteb a miniure ol thc sw-bhcks of slou fm ]ohichicscbtoka. han rc'mclvnge colo than tla hlge blocks thawhar

Los AnAeles Lumberman Tells bf Interestin$ Trip

ney to his ol'd stamping grounds, places that he had known well when he was a boy.

FIGURES FROM PACIF.IC LOGGING CONGRESS

Spokane, Nov. lO.-More than 13,000,000,000 feet of lumber-,were produced in the.nine nor^thwestern states within the'iast y,ear, em,ployed in the lumber industry, according to figures revealed by tle Secretarv. the session L,ogging congress which was held in'Spokane October 24 to 77. Among the interesting features of his' report were that there are3l92 miles of logging railroad in the territory now in operation and that the state of Washington stands at the top with 2010 miles. These roads use more than 1000 locohotives of different types in addition to motive power furnished by 10,00O trucks and a hauling capacity supplied by more than 55@ flat cars.

the last y,ear, and,rnore than 100,000 men were emp Secr-etary, at the fourteenth annual sessiqn of the Pacific

7

program.

About 3dO members of the congr€ss attended the se'ssions, which were devoted to every phase of the logg'ing industry. Such topics as opening up of new timber tracts, -log- ging railroad- bridge 'building, overhead systems, engines, flumes, reforestation and mechanical felling were on the Displays of models of all sorts o'f logging tnachinery in return to Los Angeles on Novem'ber I7th, completing a opera[ion were made,by ihventors and manufacturer's re_pseveral months trip that has been filled with many inter- resentatives and which- added an interesting feature t'o the €stlng expeflences.

Mr. Arthur Twohy, the gentlemen in the i2icture, will ^ D"ispla' lurn Anseles 17th, ooeration

:lng exPeflences. c-ongress.

Mr. Twohy, accompanied. by 1\{rs. Twohy, left Los An- On the opening-eveningof-th-e congress, a special dinner les on the nCitv of Los Atrseles," in Septinber, and they wps served the delegates and their wives. geles "City of Angiles," Septernber, uras "City Los Angeles," in September, they V spent two weeks together in Honolulu, Mrs. Twohy return- / ing home from there, and 'Mr. Twohy taking a boa! f-or ( Suva, in the Fiji Islands, where he spent several days. From I

MARK LILLARD IN NEW OFFICES

Suva, in Fiji I9!1nds, where sp_ent sev_eral -Fro-m Mr. Mark Lillard, I-,os Angeles seller of Nicolai doors, there he went to Wellington, New South Wales, where he and Whitmer Tackson doors ind windows, has movedr his d Jackson doors and ibes in the Central Buildins from room @2 to roona 430. visited his father's forme-r hom'e._ Journeying from there.to ;ihTd i; ;il i;il nuitaing room bZ t" t"o*-+SO. Aukland, and then to Sidney where !9 s1ay9d !y" i::\:, Same telephlne num,ber.

taking in the many sights -around this interesting place. He made many side trips to the island, roughing it in'open camps with the natives and his letters telling of the life of these people are most interesting. He then came back to Sidney, for more golf. Arthur says that he pl'ayed nine holes on the course there, and after losing seven balls, decided it was not worth the cost. He explains that it is necessary to hire two caddies on this course, one to watch the ball and another to watch him that he doesn't put the ball in his pocket. The holes are all blind, goingover hills, and through rough that would put an American course to shame, for "trouble."

Leaving Sidney, Mr. Twohy went to Papeete, Tahiti, and boarded a steamer there to bring him home. He is expected to arrive on November 17th.

Mr. Twohy made this long trip for two reasons' He has been in poor health for sdme time, and had been advised to take a long ocean trip, and he took the opportunity to jour-

GNLIFORTIA WHITE

"Let Uc Handle Your Sarh and Door Crricf''

Phone Univ. 2155

and sUGAR PlllES

PAUL BUNYAM-ATH, rheathing and lath combined in one piece. A Per' fect bond for rtucco. A solid iob of rheathing. One lecl item of "ou" "ur*"5*H:o, ord-d'c lu'bd material to buy. Reduces coet. . ""-r&"iAfa",,1llfif,'f$-l*r#ii$* ""* coet. "Largest Produeers of Californis Pines"

Building lumter and FinidL Factory Lurrber. Pattenr Stock Wide clears and uppert for drainboads and ehelvrng. Siding and Moldingr, LEth and Shoolr.

The RED

Seen and Heard at State Convention

Floyd Deruier, of the Lumber Service Association, Los ch3rg-e of C. Stowell Smith and A. A. Wiley. Angeles, had a lot of hard luck on his trip north.He w-as lacf Fe.rSer, tli pofuhr Sa.-1""qui" Valliy retailer, presented with a notice bv one of the wide-awake traffic wis showin-g io the'g"tfreti"g an "ini&esting pi6ce of im- policemen of Walnut 9:.i\ to appear before the notable ported-hardivooa inai rr. rtaa-;r.1 received from the Ori- jurist of that community for :peaqigg his high-powered int. He said ttrat it was an iieal wood for interor work Ttexington machine.. Th:. s-undiy followilS tfi-e Conven- and cut-up putpo."", and if worked into attractive kn,ick- tiqn, hs was confined to his hotel'room witli a -very severe nacks stroltt bi " go"a seller. cold; Floyd's machine was seen on two occasioni- parked , The Shingle Branch of the West Coast Lumberrnens, along-the TwiF Peak's.highway at a very early hbur. in /associ"ii*ilra? interesting exhitrit at the convention. the morning, he maintaine-d that he was waitin!.-to view.lAn.interesting model home, with red cedar siding side_ the sunrise in the Bay District. However, the cfiilly early walls and redLda;;ii;;i;;";;;';;;" display. Samples morning atmosphere was too much for him and when hL of the thickei clear stringtes, perfections, Royals, and per- left for the South he was not feeling any too) well. -All !ecis,- G;li;r;;h the proper kind of nails to be used, his friends, including the "crowd" that accompanied him iormea a-!"rf oi-if,";, "rininit. A ,"j-";J;; Jirgf.l-nJ on his early morning jaunts, are hoping that his health ,is h;d;; {i-;;.-;i,.;;i;;-;";-on-ii.ptry and created once m'ore back to normalcy' ^ considerable interest among the lum,bermen. They alsoWhite Brothers, .progressive hardwood dealers of San showed ;;r;t;i-;tpes of sta-inea-.t ir,,gler. Francisco, had an interesting display at the Convention. - Digk (R. A.) Hiscox was one of the closing speakers of Their exhibit included many samples of hardwood lum- the coniention and as usual created considerable humor ber, panels; an-d veneers, both domlstic.and.imported, and with his remarks. A resolution was befor6 the Conven_ attracted much attention. They also distributed pencils tio.\ td"ki;;i-h!' .,r"rioo, speakers who were on the pro_ 'and brushes as an advertisement and both articlei were gram. "Dici,, said: ,,He endorsed the resolution very very'much in demand.

I- 4 L: porter; Manager or western Retail Association, l;rl"'fitt

Spokane, -was 1 very active man at the Convention. "Al'i ljstening to the speakers.,, came in from Los 41g.t.. and when he arrived at the / fne talifornia'Redwood Association exhibit was in Third and Townsend Street station, he s.aid that they were ;/charge -of^ Secieiaiy-uanager n- F. ff"-"rrtl, *fr" -ai* greeted.by- several-hu9k-y roars from "Carter the Great's" {tribu-ted a**i"iiri l.iterat-ure "na "*lt"ined to th,e lum- lion, which is_ parked in Homer Mar.is's. warehouse op bermen the Redwood, Service to Retail Lumbermen. He posite the station. He had to-go north minus his snappy also.had."rpt"" or n"a*""i irrirgl;'or display,t trr.;, golf cap, which- for some unknown reaso,n was missing exhibit. from his wardrobe trunk at the Palace, otherwise when hi C. W. Pinkerton, of Whittier, pres.ident of the Califor-

departed_hq was stelping "high and fancy" and ',sitting pretty." P. S. Radio Flash, Golden Gate Stjtion, San Fran"crsco, -Octo'ber 3_1 ; smart looking cap bearing tracle m,ark of .we]l known Spokane, Washingon, hat eiporium was picked up on Beach near Cliff House. .,A1,, will no doubt be surprised to hear that his cap found its way out to the Qfeg! as it is a long way from the palace Hotel to the Cliff House

B. A. Hanawalt and Phil Hart motored up from L,os Angeles and made the trip in a little over eleven hours. They.maintained that.they_ just jogged along at a steacly gait, but later it developed that- tiey were -only held uir twice for speeding.

The California White and Sugar pine Association had a fine exhibit at the Conventioi showing samples of ali grades of white and sugar pine, white fir, douglas fir, and cedar lumber, together with several grades of-pine doorr. l ney were passrng out a sporty white pine cane which were the compliments of the W6ed Lumber Co. and thev were v€ry popular with the boys. Small samples of suea-r pine, designated "The Sweetest Lumber in the Woiia-. were sent up from the Sugar Pine l-umber Co. and Madera Sugar Pine Co. for distribution. The display was in

nia Retail Lumbermens' Association, and Vice-president I.. De-an P_resc,ott, of Fresno, stayed over to take in the Bay District Co:ncat, and both expiessed themselves ", ,r,.ry much pleased with the way the Bay District Hoo-Hoo d'o things.

The Lumber Servjce Association, of Los Angeles, with floyd Dernier in charge, had a splendid exhibit at the Convention. He had on display it his booth: posters, Hand Colored Wall Pictures, Cooperative Newspaper Ad,s, Bung_llow Books, Photographic plan Books, and'Descrip- tive Hand Creative Display Cards. His display attractecl considerable attention from the retail dealers.

J. H. Montgom.ery, representative of the Silver Fall,s Timber Company, was sure the big noise with peggy Chamberlain at the Colcat when she sang her favorite s6ig hit: "You've Got to Kiss Your Daddy *Erre.y Night.', A good.-many .of the boys tr,ied to attraci peggie's ittention but "Monty" was too much of a magnet.

The Building an,d Loan Association of California had an interesting display at their exhibit. An attractive book- Iet, "The Peak of Profits," which mentioned the principal

(Continued on page 18.)

"Circumstances be D-d--I MAKE circumstances," said Na- poleon. Boy-what a lumber merchant he'd 6uve m;d;.

THE KING

of the forests

IS A NATIVE SON

A fact to stir your pride. In no other part of the world than California is the RSDWOOD to be found. So suggest to your customers ffre California uood for California hotttes.

It was in REDWOOD that the California Bungalow took its first and most attractive form. Since then many new materlals have been tried,-about which we make no dispute. But the fact remains that the REDWOOD home is ffre all-California home.

REDWOOD deserves the threadbare phrase, Beauty and Utility. A wood famed for its soft, red, satiny finish, it has no rivals for tanks, vats and silos and other purposes where it is subjected to wet and chemicals.

Fungi do not thrive on REDWOOD and REDWOOD shingles do not fear chimney sparks. May we help tell your customers-

CALIFORNIA REDWOOD 24 CALIFORNIA ST. SAN

MEMBER MILLS

ALBION LUMBER COMPANY

ASSOCIATION FRANCISCO

HOLMES EUREKA LUMBER CO.

DOLBEER & CARSON LUMBER C(L LITTLE RIVER REDWOOD CO.

GLEN BLAIR REDWOOD CO.

IIAMMOND LUMBER COMPANY

J. R. HANTFY COMPANY

HOBBS WALL & COMPANY

MENDOCINO LUMBER COMPAIYY

NORTHWESTERN REDWOOD CO.

TIIE PACIFIC LT'MBER CO. \

I'NION LUMBER COMPANY

(Continued from Page 16.)

points regarding the Building and Loan question was distributed among the gathering. D. C. Watson was in charge of the exhibit.

Charlie Bird, of Stockton, in addition to taking an active part in the Convention proceedings, also carriid down six kittens to be initiated at the Concat. Charlie is sure one live "Bird."

Rod Hendrickson sure did his stufi pretty on the piano at the Concat. Rod is an artist at tickiing ihe ivoriei and the way he keeps the Boys in step is immense. We hope that he doesn't miss a Concatenation for a lo'ng time to come.

J. Walter Kelly and J. A. MacWatters did the humanitarian stunt on the night of the Concat. As they wer€ emerging from, the Merchants Exchange Building after the concatenation, they noted a pedestrian on California Street, who seemed to,be in distress. They rushed him off to the Emergency Hospital and a diagnosis of his case showed that he had been drinking bad liquor. Walter says, it was just one of the many "boots" that you must expect if you indulge in boot-leg spirits.

FRANK O'CONNOR ON SOUTHERN OALIFORNIA TRIP

Frank O'Connor, San Francisco representative of the Donovan Lumber Oo., is on a weeks business trip to Los Angeles and other Southern California points. ft has been intimated by several of his San Francisco lumbermen friends, that he wiill attend the annual foot-ball'clash between California and Southern California universities while in the south.

Directorate of California Lumbermen's Association

(Fiscal year com,mencing No. t,1923)

C. W. Pinkerton, Whittier, President, 3 yrs.

F. Dean Prescott, Fresno, 1st Vice-President, 3 yrs.

E. T. Robie, Au'burn,2nd Vice-President, 1 yr.

M. A. Harris, San Francisco, 3d Vice-President, 2 yrs.

J. H. McCallum, San Francisco, Treasurer, 3 yrs.

J. C. Ferger, Fresno, 2 yrs.

Elmore King, Bakersfield, 2 yrs.

Geo. Meissner, Lodi, 2 yrs.

W. R. Spalding, Visalia, 2 yrs.

C. G. Bird, Stockton, 2 yrs.

R. G. Hiscox, 2 yrs.

F. E. Conner, Sacramento, I yr.

A. C. Bowers, Anaheim, I yr.-

A. E. Fickling, Long Beach, 1 yr.

C. H. Chapman, Santa Ana, 1 yr.

G. W. Wood, Santa Cruz, L yr.

S. T. Haywaid, Los Angeles, 1 yr.

Jas. H. Chase, San Jose, 3 yrs.

E. L. Blackman, Oakland,3 yrs.

A. M. S. Pearce, Oakland, 3 yrs.

W. E. I-andram, Merced, 3 yrs.

A. B. Wastell, San Francisco, Manager.

Mrs. J. Eggleston, San Francisco, Secretary.

THE BUILDING OF TRUCK AND COMMERCIAL BODIES IS AN ART REQUIRTNG A THOROUGH KNOWLEDGE OF CONSTRUCTION.

ANOTHER IMPORTANT ESSENTIAL IS THE POSSESSION OF' AN INTELLI. GENT UNDERSTANDING OF THE NEEDS OF THE CUSTOMER.

WE ARE EQUIPPED WITH FACILITIES TO TAKE CARE OF ANY KIND OF A BODY BUILDING JOB.

OUR DRAF'TING DEPARTMENT CAN RENDER VALUABLE ASSISTANCE IN THE PLANNING OF YOUR PARTICULAR NEEDS.

OUR NEW PLANT IS EQUIPPED WITH MACHINERY OF'THE LATEST TYPE.

"wE ARE OLD LUMBERMEN AND KNOW THEIR NEEqS"

Los Angeler 1224 E. gth St.

A B. Woddl, Seth, &a Fnnclta

D. A. l(llltm. Srerl, Sccroarnlo

C. H. &lim, tr Snt*, *nta Cruz

LOS ANGELES TO "CONCAT"

CAI.I FORN IA

HOO HOO

'

H L.r-Rouahrt, Snl.l, ls Antfu

Snark H. L. Rosenberg, of the Los Angeles District, announces that they will hold a Concatenation some time in December.

The place and exact date will be announced later. They have a good class of kittens already with applications in, and it is expected that this affair will be a good one.

Bay District Organize Hoo-Hoo Club No. 9

62 members of the Bay District Hoo-Hoo met at the Commercial Club, San Francisco, for luncheon on Thursday, November 8, in response to the call sent out by the ors]anizltion committee comDosed of Frank Trower. R. A.

organization composed Trower, Hiscox, and R. F. Hammatt for the purpose of organizing

a Hoo-Hoo Club in the Bay D'istrict.

After the luncheon, Vicegerent W. A. Wastell of the Bay District, turned the. meeting over to Fran Trower

who gave an' interesting talk on the various Hoo-Hoo Clubs-throughout the Uiited States. A motion was then

H. E.Vcfilc,Smth,Frcm

W. D. Whlaon, &ratft, Santa Ana

Atbcd A. Ftcct, Smth, Son Dletp

bcrmen closer together and a wonderful thing for the industry.

Graham Griswold, the well known Portland and Pacific Coast lumberman, was also introduced to the club members. A feature of the club meetings will be an attendance prize be drawn at each meeting at 12:09 P. M. J. E. Kinney, the Andrew F. Mahoney Lumber Co., has the distinction of winning the first prize. He was the holder of the luclcy number and won a Big Bon alarm clock Mr. Kinney didn't know that the alarm hdd been previously set to go off at 12:15 P. M. andlthe meeting got a lot of amusemcnt out of his explanation as to what it was all about.

Following the meeting, there was a meeting of the new club directors and following were elected chairman of the various committees: Membership and Attendance, Henry Hink, Dolbeer-Carson Lumber Co.; Finance, J. C. McCabe; Program and Entertainment, Rod Hendrickson, Hendrickson Lumber Co.; Fraternal; J. E. Martin; Public Afrairs, A. J. Russell, Santa Fe Lumber Co.; Sports, Bert Neylan, Booth-Kelly Lumber Co., and Public,ity, A. B. Wastell. Parson Simpkin was to have addressed the meeting but a wire was read by Frank Trower, announcing that he was tied up in train wreck near Kings City and would,be una'bte to reach San Francisco in time to participate .in the meeting.

Los

ANGELES HOo-HOo CLUB

unanimously passed by the meeting for the organizing __OnThursday,NovemberSth, Mr. R. L. Forsythe,former of Hoo-Hoo Clu'b No. 9 in the Bay District. The following V_icegerant- Snark, presided at the luncheon. In honor to recommendations of the Organization Committee; that thE Mr. Forsythe, sixty-seven of the members and ,guests turned present regular Constitution and By-Laws for Hoo-Hoo ou-t,,thp being a- record for attendance, for some time. Ctubs presiribed by the Order; and ihe election of officers /^V:.F9rsft_le introduced Dr. G. L. Hoxie, oJ the Southern and thi various committees were then unanimously ad,opted./California Edison Company, who spoke on the work of his The officers elected were R. A. Hiscox, Western Siatd/ company' and gave some interesting data on public and

Lumber Co., President J. Walter Kelly, Chas. R. Mc- qtate owner-ship-of-public utilities. I Cormick & Co., vice-president, and J. C. McCabe, Andrew The Snark called for reports fr_om the cdmmittee in ,1 F- Mahoney, Secretary-treasurer. -The directori elected ch-a-rg9 of the la-st golf tournament. Mr. David Woodhead ! were 'W. Ii.- Woods, Coos Bay Lumber Co. ; C. Stowell told- the boys that this affair had been handled in a very j Smith, California White and Sufar Pine Association; Henry effibient rnanner, and that it was a huge success in every .; Faull, Hammond Lumber C.o.; Hugh Hogan, Hunter Lum- way. x ber io., Berkeley, and J. E. Martin, Th; Oalifornia Lum- A committee com'pose4 g{ .9._W_._ Bookstaver, "Cappy" } ber Merchant. Slade, C. J. Laughlin an-d Phil !, Hart, was appointed to -/ j

It was voted that the club will meet on the second and lepresent the- Itos AnEeles Hoo--Hoo Qlub._a_t the AnnualT i rourtrr -horrd"y .t i".ii L"rth ""d ,iriii"s -H-dH;" Convention of the Southern California Retail Lumber Deal,,1 members are eupeciatti'*ut"o-" to atie"d ttre CluU ers'Association, at Lon-g Beach ort November 17th. Hart '1, luncheons. Lv told the boys that they.hrad something up_their sleeve, and f -oltg J. Rist, manager or the Fire Retardent. prrcduct co., ::3,il"iH:';fiiT":t"f: 3ffff"# ffiloJ;,ff:t Jffl: ,i of Oaklatrd, gave an interesting talk on stained shingles ^i *,1?"r. * ij;* i..t^ and experimented with a lighted torch trt" .ii.,"'ii1tt. of whichisbeingkeptsecret' Tno A--or- r\i-- I A good numtber of the members of the Ircs Angeles Dis- flame on treated and untreated shingles. FIe explained the "'.il:; ;;':,::;"it'::_ ,-r rl'5!rsr urs'l various methods used in appry-ing Tr'. '".Jialii'i'Jid: r; lii;'nl$Tf""Tl,il!"ftll.frf! yti'l H:];T:fl.||. this dav' ; shinglesandsaidthattheuseofthepaintedshingleswould

eliminate the passage of city ordinances prohibiting wooden shingles. Mr. Rist advised that his company are now con-

structing a plant in Los Angeles to dip lumber with their Mr. W. B. Wickersham, efficient treasurer of the Los '"?:t"trliliXti, ,..'","ry-manaser or the shingle Branch *t",m,n*f;:":*t;.ft'",*?:

of the West Coast Lumbermen's .Association of Seattle, dance at the Wilshire Club, on November 3nd, he failed to was introduced to the club members and h_e complimented make collection from a few of the boys, and that he has the Bay District on organizing a Hoo-Hoo Club. Mr. no reoord of who is shy. Whiting said tha-t he had occasion to travel_a great__deal Anyone who did not have the opportunity togive him a throughout the United States and he found that .the Hoo- check that night, will please mail thl desired a,mo-"unt tb WIlero Clu'bs was the one thing that was bringing the lum- B. Wickersharh, Lane Mortga.ge Buildirrg, Los Angeles.

Modern Methods Insure Precision

The keynote which prevaih throughout our organization is that of dispatch. In every step from the time the tree falls until the last board is loaded and the. car seald systematig forward action is the rule.

carry with them a thorough application oI these essentials to good senrice and an understanding of their important relation to developing customers who stick. Such,practices founded upon timber and manufactured quality that have established the standard oI timber valueqactudly place Pickering products above competition.

Enter your name lor our semi-monthly price list on L"p and Bungalow Siding; Finish, Mouldings and other items.

STANDARD. LUMBER COMPAT{Y

D. H. STEINMETZ,lt., Los Angchs Sale Managa fo2f Tide Innrene B"{-S Ipt Argeh!, Cdiforde

Standard' Cali:fornia

lPrompt ShipmentaLlvays

More Hoo HooNews Andeles rP!furcCo

GOLF TOURNAMENT.DINNER DANCE WEI,L ATTENDED AT LOS ANGELES

Friday, November 2nd, witnessed another of the many bri{liant affairs being put on- b}e.the Los Angeles HooHoo Club, in the form of ar@lj)toarnament and dinner dance held at the Wilshire Co'i-ntry Clu'b.

About fifty players entered in the morning and afternoon golf play,'competing for a dozen beautiful prizes that had been donated by various of the retail and wholesale companies ,in Los Angeles. Mr. Ted Lawrence of the Hart-Wood Lumber Com.pany was in charge of the tournament play, and he was ably assisted in the handicapping by Mr. A. L. (Gus) Hoover. The star of the day proved to be Mr. Joe Chapman, of the LaBrea M'aterials Company, who was awarded the first prize f.or low net. Mr. Chapman is also entitled. to have his name engraved on the Hipolito Cup, which must be won three times in order to be retained permanently. Bert Maule of the Hammond Lumber Company was the first winner of this trophy, but was nosed out by a narrow margin by Chapm,an, in this last play.

Other prizes for gross and net scores went to E. R. Maule, S. C. Hooper, J. E. Lloyd-Jones, Joe Chelew, R. A. Fobes, Andy Donovan, S. E. Slade, rFred Crozidr, F. M. Connelly, F. T. Dolen, Harry Hansen, Jeff Tully, Curtis Merryman and Mark Lillard.

In the afternoon a'bout twenty-five of the ladies competed in the bridge mah-jongg play. Mrs. Harry Flensen carried off the honors in the mah-jonng and was aw,arded the prize in this 'division. Mrs. Paul Masters took the high score and the prize in the bridge game.

The evenins dinner and dance was eniov g d,inner enjoyed by over a rrk Herman RosenberE presided. and he was hundred. Snark Rosenberg presided, a assisted by David Woodhead, chairman of committees.

COMPARATIVE FORTY-FOUR \^IEEK IN \IiIEST COAST LUMBER

West Coast Lumbermen's Association weekly reports on production, orders and shipments, for the first forty-four weeks of the past four years, are as follows:

Marrufacturers of GRAHAM ISLAND SITKA SPRUCE

An ample and constant supply of this lumber,is assured by the Company's holdings, which include a great tract containing approximately 3,500,000,000 feet of Virgin Timber.

Thc Spruce is logged on Graham Igland and is transported in the form of "equarea" to Log Angeler Harbor by the Company's own flcet of steel stcam lumber gchooners. Here the Company maintains modern, Unit driven Saw Mille (with double shift capacity of 500,000 feet per day), Planing Millq Dw Kilns and Box Factorics.

FINE FOR IMERIOR FINISiH

Graham Island Sitka Spruce etcelr aa interior Finish. When go used it will not check, warp nor crack undcr varying weather conditions. lts fine. soft grain aasures perfect milling. Due to it8 light color and terture, it requires less paint and labor to produce a euperior finieh.

It is kiln dried and machined at Los Angeles Harbor for the local tradc.

From the above items it will be observed:

1. Production, thus far this year, has been 19.95 per cent groater than in the same period for 7972;93.08 per cent greater than in 1921; and 31.91 per cent greater than in the first forty-four weeks of 1920.

2. Shipments, thus far this year, have been 33.95 per cent greater than in 1922;92.76 per cent greater than in I92I; and. 55"9 per cent greater than the first forty-four weeks of. l9ZO.

3. New business, thus far this year, has beet 27.5'l per cent greater than in 1921; and 31.91 per cent greater than greater than in l92l; and 70.25 per cent greater than the first forty-four weeks of. 1920.

DEAN PRESCOTT CALLS ON SAN FRANCISCO TRADE

F. Dean Prescott, manager of the Valley Lumber Co., spen,t a few days around the first of the month ,in Satn Francisco attending to business matters and calling on the San Francisco trade.

lnquiricr Solicitcd Gencral Salcr Of6cc: W. L HOLUNGSWORTI{ BUILDING

Los Angeler, California

Mein Office: LOS ANGELES HARBOR

San Pedro, Califotlia

Grays Harbor Shingle Company of Aberdeen Start New Mill

. The Grays Harbor Shingle Company of Aberdeen, Washlnglon, completed the building of a modern Cedar sawmill in September. The machineiy is of the very latest type and is entirely electrically driven.

To give a general destription of the plant one would naturally {ollow_ the course of manuflcturing the log through the mill. The log, after being hauled "from thE water to -lgS deck, is grasped by large s:teel jaws and held firmly. wlile the log ;s being -dragiawed for lengths re- quired. The log is then, lifted by-air cylinder,s a-nd conveyed by deck chains to the head tarrias6 without disturb- ing. the position of the logs on the deck. This iis 4n entirely new feature and oplrates very smoothly. These deck chains have a capacity-to handle slveral thousand feet of logs 'at one operation.

^.Thg head carriage.is equipped with the Johnson Taper Attachments for setting the log out in order to saw with the -gra_in the 'entire length oi the log.

The head saw is a ten-foot Sumnei Band which is of new design, being the second such band mill installed. It weighs 54,000- lbs. and operates perfectll,, sawing lumber very accurately.

The lumher cants from the head rig are conveyed ,bv rolls to a Prescott Pony Band and Shot Gun Feed. Cai_ riage. Tls is the first Shot Gun Feed Carriage installed on Gravs Harbor and runs like clock work, beirig verv fasi and very accurate. The lumber from the poriv g;na is

conveyed by rolls to an edger and to the trimmers and sorting table.

.The company has a well equipped planing m,ill c-onsisting ot- planers, resaws, rip saws, trim saws, moulding machine, which permits the manufacture and finishing of any size lumber or mouldings.

The sawmill building is three stories high, being of heavy mill construction; the first floor containing the motor drives and conveyors; the second floor the sawing machinery; and the third floor a large well equipped band saw filing room.

The interior of the entire building is painted white. Each story is light and roomy and is kept im,maculately clean.

The principal products from the lumtber mill aie all sizes of 'bevel and bungalow siding, clapboards, moulding, lattice. pickets, cedar finish and lath.

The Grays Harbor Shingle Company has for many years operated and is still continuing to operate their l&machine shingle mill.

The plant is located in Aberdeen on Grays Harbor, har'ing their own dock for vessel shipment, as well as being connected with three transcontinental railroads, namell:. Northern Pacific, Chicago, Milwaukee & St. Paul, anrl Union Pacific System.

The sawmill capacity will range from one hundred thousand to one hundred twenty-five thousand feet of cedar logs per day.

WHITNEY COMPANY OPENS OFFICE IN SALT LAKE

The Whitney Company, of Garibaldi, has open,ed offices in Salt Lake City.

This company is represented in California by the McCuliough Fagan Lumber Company, of San Francisco and I-os Angeles.

The best way for a man to pull himself out of a fourth rate iob is to act like a first fate man.

MY FAVORITE STORIES

By Jach Dionne

Age not guaranteed-Some I have told for 20 years-Some less.

..MONRO,E"

Here is the darkey etory that L. R "DiclC' Putman, famous lumber association man and now advertising man' and one of tlc best nigger story tellers Arkansas cvPr produced, told for years to thc various lumber conventions, and which they scemed nqrrer to tire of hearing:

Munroc was an old, greyhaired Mississippi "Unele," urho lived in the coturtry, and bad come in on an excursion train for his first vislt to Mcmphis. He had just cnoqgh rrtottcy for the round trip ticket, had a "snack" of food in his pocLet, and was just able to walk arcund and sec the wondcrful sights of the big city. He nras particularly inr preescd with thc strcet cars, and wishcd that he had the ttloncy.to take a ride on onc.

Watking through thc park his foot struck something, and hc picked up a purse, which ho Joyfulty found to contain $2.85. Without futhcr hesitation he boardcd a strcet car, and sat down to enjoy the sensation, and the scenery.

Presently thc conductor shrck his hcad in the doorr called a name, and irnrnediately a man got up, thc car stopped, and he gut off. This interested Unclc Munroe. Next corner the csnductorcalled another namc, another man got up, and car stopped, and he got ofr. Whereat, Munroc began conr muning with himself :

"Good tarydy, but dat rnan sho mus know evebo<ly in dishere town. He oalls 'Washington' and Mr. Washington hc dun got off. Den he calls 'Jackson' and Mr. Jackson hc got ofr. Den hc'calls 'Jefrcrson' and Mi-s' Jefferson an her two babies dun got off. He sho mus knour em all. But I aint nevalr been in Memphis befo, an hc caint possiblc know mah $arne, so he caint put me ofr."

Just then ttre conducto,r stuck his head in the door and called out:

Morrill & Sturgeon LumberCo.

LUMBER MERCHANTS

Yeon Building

Portland, Ore.

BRIDALVEIT LARCH SIDING

IN STRAIGHT OR MIXED CARS WITH YETLOW FIR UPPERS

RAIL SHIPPERS of QUALITY

LUMBER & SHINGLES

"Monrocl"

"Yassuh, I'se Munroe. Heah I corD€r" and thc atrra-cd old darkey tunrrbled ofr the rcar end of the car, and it aovod dtr ana left him standing there in the strcet, scratctring his head, wondering at thc marvelous lorowlcdge of names and faces that street car rnan must havc, and wondering bow he was to gct back to town.

Just thcn a big touring car otme dong, ard thc gentlcrnan driving stopped and addregsed thc old darkcy:

"Is thie Moalroe?"

"Yassuh," replied old UncJe, "Dishere is Munroc."

"Go6,6," said the gentlcmanr "I'M LOOKING FOR 2Elt'

"My Gawd," said the old darkey, reaching for thc pur$ "Dese sho is srnart white folks."

WYBRO BRR]ID Ueneered Panels

Make Beautiful Interior Trim

WYBRO Panels are available in all the popular hardwoods and in Oregon Pine. Each panel is perfectly manufactured and the wide surfaces show to best advantage the beauties of the wood used.

Suggest neu detignc to your elients.

Watls and ceilings can be panelled without battens, or the entire room can be battened in squares giving a Tudor effect. Even the simplest dado base of veneered panels gives to a home an air of distinction and value.

Specify WYBRO Brcnd Panels. They guarantee satisfaction.

HARDWOOD HEADQUARTERS sJh & Brannan Str. San fnn-ctco

A Mere Matter of Words

By Mrs. Adeline M. Conner, before the California Retail Lunribermcns' Association at San tr'rancisco.

Upon acfepting the invitation to prepare a paper on advertising, for this occasion, I told h;m. that ail i knew of the subject had been learned from lumbermen. That is indeed the truth. D'ignified, convincing and efiective models of lumber advertising may be found in almost every newspaper and magazine, while helpful suggestions, inqOirinS articles and. technical information are cheerfulli furnished by Lumber Association, Service Bureaus and als6 by individual lumbermen, who, having spec,ialized along Lertain lines are more than willing to help the novice in his efforts to produce attractive, usefut and authentic advertisements. Then,. too, lumrber magazines invariably af-l ford one a liberal education in art of advertising and our own "CALIFORNIA LUMBER MERCHANT,"-brings to our homes and offices the wholesom,e optim.ism and "Go- getter" spirit of that super-adam-Mr. Jack Dionne. I sometimes wonder if we fully apprec'i.ate the privileges we enjoy in having a lumber magazine of our very own?

Lumbermen are doing such excellent work along the lines of pictorial advertising,-billboards, illustrated booklets, posters, etc., and we are so h,eart'ily in favor of displays, exhi'bits and demonstrations, that I shall leave those departments of publicity to those more capable of ,discussing them and devote my part of the program to that type of advertising,-which because of the fact that it makei no especial appeal to the eye, because a "mere matter of urordsr" and for that reason is often underestimated.-or at least not fully appreciated by those who could use it most 'effectively.

ranged words that carry with them evidencc of earnestness and wholeheartedness of men who wrote them. Perhaps we have all unconsciously profited by the sxperience of the young writer who, when asked to prepare an advertisement for an article of merchandise which has since become famous, rvent into a trance from which he awoke to unwind this unique bit of literature. "This delectably delightful article of general utility, has, inherent widhin its cosmos, saponaceous qualities in juxtaposition with an ethereal light someness; rendering it wholly superfluous for its entranced 1 consumer to grope for it in the profound depths of his bathing fountain while engaged in his morning ablutions.'l When this effusion was laid before the advertising manager he read it in silence. Crisscrossed it with many heavv black line and wrote beneath it iust two short words,-r'It Floats,"

Mr. H. L. I\fasterson, Assistant General Manager. of the National Builders Bureau, in an article written for "Helping 'Em Build," said-"Today in order to keep abreast of the times. a man must know twice as manv words as d,id the B'ard of Avon. He must treble the 'r,oe.h"t-r'- ^c 'r'^ master dramatists. Now J\4r. Masterson's ,article was an unusually interestinq and instructive one but on: that one noint, as the Cornish deacon s2irl.-"1 take issue w,ith.him.'l It is not so necessarv that we know 48.000 words. or 100,0C0, as it is that we have the abilitv to use effectively the ones with which we and our readers are already acouainted. Perhaps what we really do need is not more words, but

Advertising of th'is character depencl.s for its results upon clearness, brevity and force. In writing such one remembers that "words are the signs and symbols of ideas," potent for good or ill and that th"ey -"y 6" marshaled in o'rderly array and sent forth, as soldiers of the mi,nd, to infuence. sway and convince the minds of others and convert-them to the sentiment, arguments and dreams which they represent.

Circumlocution, ,poorly organ,ized words, involved sentences and crude expressions are conspicuously absent from lumber adl.ertising, and mixed metaphors are as rare as the fabled dodo bird. One searches in vain for flights o,f eloquence that ever remotely resemble the sample evolved by the young minister-who, at the close of an unusually stirring morning sermon, exclaimed,-"Brethren, after all this stormy voyage, the majestic church floats majestically in statell majesty." And now, dearly beloved, "Why does 'she float?" I's6x115s-she is founded upon a rrock.

Brevity which has'been called the soul ,of .wit, seems to be the over-soul of ltrmber advertising. Lumbermen write ads that are brief, but not too, brief. They seem to have mastered the art of saying the right thing in a few well ar-

more ideas to hang our words upon.

To be sure the acquisition of'new words is gn important and fascinating task; and I would be willing to sit down this blessed moment and learn 56,000 new ones if I believed I would then be able to do half as much with them-added to the ones I now use. as Shakespeare di'd with his miserable little collection of 24,0@. Having no illusions upon that score, I still ma,intain that if one can take the short, simple, easily comprehended words of his mother tongue. and weave them into intelligible sentences and paragraphs which carry h,is thoughts, dreams and desires to the minds and hearts of others, he will accompl,ish more thaln the juggler of over-stuffed languages who confounds and confuses his readers and succeeds onlv in concealing that which he wishes to reveal. A very fine example of the inappropri,ate and injudicious use of words was furnished the 'r'illage school whose teacher had invited a learned professor to address a few remarks to the kinderearten class. In the course of his remarks he had occasion to use the word epitome,-"Children" said he, "perhaps you do not know the meaning of epitome. \Vell, children, an epitome is a

(Oontinued on Page 48)

Many business concerns suffer from too little "head" and too much t'over" in the "overhead".

UPS AN dealerrs life w sbmething down, he pay so4nething up.

HOME

The lumbcr

with ups and dovtms. new customer to pay

to get some old customer to

INGERSO,LL ON SPENDING

"I hate a stingy man. If you've only got a dollar, and you've got to spend it, spent it like a King; spend it as though it were a dry loaf, and you the owner of ,unbounded forcsts; that's the wa1,i to spend it. I'd rather be a beggan, and spend,rny last dollar like a King, t}an to be a and spend my money like a beggarl

WOULDN'T SELL

The old lumbcrjacks werc 'rpalking down the strect &r Seattle, hungry, cold, broke, no place to spirits.

Mykerinos of Egypt, who ruled that dismal land, \Vas an Irishman as sure as you were born!

He painted harps upon the Sphinx

Ho chased 15" 53g19fl sourr

And from plates of gold he ate Egyptian cornBut when he saw the pyranaids he shook his ruddy head, "Go on" said he, "and flout the starry dome; Surc, it took great woalth to build yc

An stock ye up wid mumrnies, But nary crayture sner called ye HOME."

SHOOK

Bill spied a srnalt stoppd ovcr, picked white envelope it up, and that lt spoonful of fine, He tdok a pinch on his

contained a

it was likd. Then ho took his shoutr4ers and tossing his life, he tirrned to the other and said: "Ges ready. !t/e are going tb hop the limited for

"'What's tonight"" idea?" asked the other. ."We can get just as in Frisco as we can here in Seattle." Then of the stuff his partner held in his hand"

When he isn't finger, and sniffed it another gogd whiff. head with suddenly he took a

"I am down there and buy all the lu,mber cariers on the tako thcrn ou,t of commissibn for six monthq and the Fir market," boasted Bill. took another long sniff, and firrnly declared: WON'T SELL."

,SA WONDERFUL LIFE

It's great to bc an editor

And sit up late at tugff

And scratch your yf,ol

And shbot the

And write and write and write.

GUDE NI

Sandy and Archie were sitgpg in a street car wherla pretty girl got in and smileQ(t Sandy. He tipped his hat t'Do you know her?'" askefarchies "OLffierra well," replied Sandy. '!Vell, tl&t,l*-'s dy6€er "f_:t. beside. her and yotr can introducyfitF," said Arctrie. "Wait a bit" re-

plictl Sandy, "she b4firr paid her fare yet."

kinda sideways, And directl/she shook mc.

succEss

If you have the love of one good woman and the esteem of others, the confidence of children and dogs, and the respect of your com,petitors, you may fairly claim to be a success.

LOOKIN', FOR A JOB

"L6k herc Bogus," said Co. Whitc, "Do you hapPen know where Ink l[udson is just now?"

over dar in de shade ov de lurnber yahd, lookin' fo' a job."

When a good man makes a good effort to sell a good product-business is alwayg good.

succdssful yard manager is one who takes a firm interest in the firm's interest.

7h ese 3t rmsVla.nt Vow Dus iness

H. B. MARIS

Ncry Locttion-Officc and Werchoruc

735 3rd SH--Opeo.itG S. P. Depot Honc of WESTMADE PIYWOOD

G. A. Rrcouillrt

HILGARD LUMBER COMPANY

Califoinia White and Sugar Pine

474 Monadnock Bldg. Sutter 4745

O. F. FOI.SOM

24 Calijfotlh St - Doughr r[413

Catifiomia Rcprrrcotativc

H. J. A,NDERSON LUMBER CO. of Portbnd Orcaou

TYc havc oD hand for Inncdlrtc. rhlpncnt trron, ou! South tu Franelrco yard

35fi) TONS NI,'MBER ONE

60 POUND REI.AYING RAIL

With Anglc Berr

CALIFORNIA IRON YARDS CO.

34 Missouri Street Telephone Market l(b2 saN rnaNclgoo

FRUTT GROWERS SUPPLY COMPANT

Manuf,actrrcn of Cdifornia White and Sugar Pine Lumbcr Milh at Suranville and Hilt, Cd.

1SO,Ofi),OOO Feet Annual Capaci$

B. W. ADAMS, Mgr. Sales Dept.

Firrt Nationa Benk Bldg. - San Frenlirco

W. M. BEEBE

259.FIRST NATIONAL BANK BLDG.

SOUTHERN HARDWOODS_VENEERS

Superior Oak Flooring, "America's Fineet"

Send me your inquiriee and orders

Telephone Douglas 9117

DIMMICK LUMBER COMPAIVY

2l C;rllforair Str.cot DougLu t0ll5

-Spccl,rltlcr -

Wcrtott Whitc Crdrr Co. Port Orford Crder

Tillarnook Clcu Fir

HclloF Rcd Coder Shlnrlcr

All ltcrnr -Fhs3pnrcc-llcnlocl

THIS SPACE FOR SALE

CHAS. M. ROSE & CO.

\AIHOLESALE LUMBER 607 Flrtiron Bldgo San Frrncirco Dougila! 6100

DOUGLAS FIR REDWOOD WHITE PINE

SUGAR PINE

REDWOOD SHINGLES REDWOOD SPLIT PRODUCTS

Califorair Rcprcrcatetiver

Tlrc Vaughan Lumber Compant E. G. ogtc & oo. P;ortland, oregon ' - ltlccalrr' CdlL

R. O. WILSON LUMBER COMPA,NY

Wholcnlc Lunbcr Productr

EID Fife Buildiag San Franairco

tdcphonc Kcarny ,lll

Fir Spruce Redwood

Port Orford Cedar Red'Cedar Shingle!

Our Redwood Specialties P()s'l'S-s

N ew s y N e w s t'ff"11t"3""'

LONGVIEW POST OFFICE GROWS RAPIDLY

Receipts at the p,ost office at Longview, Wash'ington, have grown almost daily since the post office was opened early this year. Recently application was made to the postmaster general to advance the Longview post office from fourth class to, second class. It ,is verv unusual to make such an advancem,ent, but it was granied when the increase in receipts was shown.

Recently the ,post office moved from very crowded space in St. Helens Addition, Longview, to its new home in the Colonial Building ,in the ,downtown section. In a very short time after it was opened, six hundred private boxes had been rented. Btrsiness is now running about $1,000 a month.

SMALL FIRE AT LOS ANGELES HARBOR

The Los Angeles Lumber Products Company suffered a $500.00 loss last week, from a fire that started in one of the saw dust bins. It was quickly brought un'der control by one'of the fire engine companies that responded to the alarm.

TO DISSOLVE CORPORATION

The Fullerton Lumber Company, and the Brea Lum,ber Company, each capitalized at $10,0@.00 and operating yards at Fullerton and Brea, have petitioned the Superior Court of Orange County to auth'orizq a, dissolution of the respectivs corporations.

H. C, ATKINSON OPENS SACRAMENTO OFFICE

H. C. Atkinson, of Portland, is now located in California and has opened offices in Sacramento, where he will call on the Valley trade in the interests of C. G. Atkinson & Son, large Portland lum,ber manufacturers and distributors.

SAN FRANCISCO LUMBER SALESMEN HOLD TURKEY RAFFLE

An added feature to the regular Monday luncheon of the Lumber Salesmen's Club of San Francisco N,ovember 5, at the Palace Hotel was a raffle for two large juicy turkeys. The two fine speciments of the noble bird were won by Joe Bell, of the Olson-Mahoney Lumber Co., and Ed. Martin of The California Lum,ber Merchant. Charlie Moody, of the Christenson Lumber Company, had charge of the raffle. Leslie A. Brown, of the Christenson Lumber Co., was admitted to membership',in the clu'b. There was a large attendance at the luncheon and the business session was presided over by president Richard C. Jones.

NEW YARD FOR OAKLAND

Mr. H. L. Call, of Montana, has secured a site ont the inner harbor at Oakland, and will install a large yard and mill in the very near future.

It is understood that Mr. Call has made all arrangements for his trackage, etc., and work on the office buildings and sheds has already begun.

Mr. Call will be well remembered as the man who furnished the lumber for the arena at Shel'by, Montana, where Dempsey and Gibbons battled.

A GOOD ADVERTISEMENT AT. TRACTIVELY D I SPLAYED IS BOUND TO BRING RESULTS. YOUR AD WOULD LOOK WELL ON THIS PAGE AND WOULD SECURE THE DESIRED RESULTS. A CARD WILL BRING A MAN COMPETENT TO ADVICE YOU AND ASSIST IN MAKING COPY.

A LOCNION

KE"T TO TIMBER MAP

In Vcrtcm Warhington end Orcgon thcre sre 610 blllion fcct log ele. rtandtng-tlmbcr. - (Notc Longvicw'r aEatcslc locatlon., ln Eartm Warhla*on ead Orcgon thcte ere 12? btlllon ftct loe nlc, ltrndlna tlmbcr. (Ftm Vcct Coart hmbemrn )

RtghrA rm gt thc Longvtew doclr. The can ftclghtcr ln the picturc broueht c ergo of rtcel plpc to Longvicw. In thc fote. rround b mc of thc ftaler whlch opcrato bctsccn l,ongvlcw aod Ratolcr, Orcgon.

O all lumber menufacturem, and manufacnrrets'of logeing and mill-machinery, eguipm6nt and suppliesseeking a -l6cal _ JL don iq the-great-ti*bS" regrong of thl^Prrcific Northwesg Longview ofiers these facts for consideration:

RAW Nearh one,half the timber recourcelt of the Uqitd States are conc€ntrated tn the great Pa- MATERHL$ Jil'Nor,h*oq with .h. ;liH H'ff#fll.ff: br in qreetqrn'Washington and Oregon Aciording tothe Wut ingtothe ffeef Coast Inmfuaa. paslringto-n hqs 268,630,994,654 feet and Oregon, +41328,544,000 feeiof timber. lonit'i.ii. sinrated tn the heart of the sreet Doucla.efirtesion of Ves-tern \(/ashinot rtr- ir,L-ti"itdf ;h;';ffi

D;riLd.".ii"iitrV;;:.;;;V;tiil;:

is in close proximity to billions of feet of timber. proximity to fet timber.

Iongvlede locadon on.the Columbta River. one of the ereat loq qrarkepof thePacificNorthwest,mates lt i:ossible to 6uv lod from logging companies operating in the tlrritory tributirv tL the Columbia Logs can be transported to LonLrdew at verv cheap rates on the C-owlitz and Columbia Riveri Rail trans, lnrtation is also available.

EXCEpTIONAL MILL Because it.is served by- three great A\TD FAcroRy srrEs. i$:;i"":.1b,fff":i1#l'ri'd;*:

Great Northem, and because it is located on the Columbia iiver. making it a deep water port, Longview is an ideal location for either cargo or rail ehipment mills and factories. Advantaseoug sites are available at longview, with waterfront or rail facifties, or both.

THE LoNcvrrw Coupervy

Tbchr|cnrpto tlt d$t b rnrrtbt'r coccadm of thc futurc arotth of Loag- vlcw. Crrcedc Htlh Suarct, Olvmptc rad St. Helcnr rtc reddcmtd eddittchr. The Columbh Vrlley Dtrtdct end the rcrtcm prt of Mt. Solo erc betng phttcd fot 3rr&a tncu of oac to 6vc rcre, BclrThc *ncalc luttoa of Loog. etcw |n rcLtloa to ntl. wetc tad h[h. nyr b rhowa In thir mep.

JfrT LO IEW nthior/to for l4ill or Fucnrf

PRO)C}TITY TO MARKETS.

Because Lonplew manufacturerg can make shipments both by rail and water, the markete of the world are accessible to them. The railways serve the gEeat Middle West, a rapidlyenlargingmarket for Dowlas fitandothetwestetnlumbetproducts. Ocean-going liners, stopping at Longview, call at the ports of the world. ManufecnrrerJof the Pacifii Northwest have shipped forest products by water to Japan, China, Australia, New Zealand, the Unitgd Kingdom, Europe, South America, Pacific Coast qtates, and the Adantic Coast stateE via Panama Canal.

Total watet shipments h t922 were: 3,402,3t6,669 feet. Toal foreign water shipments in 1922 wercz 1,081,656,439 feet Total ofishore domestic shipments id 1922 werc: 2,320,660,530 feet

Er rpr Electric powet ls available at economical rates from hydro- ffi-

fiA*,*nm

Longyiew. Coal ts mined ilose by, tnCowlttzaadhwiiCouodes. Fuel Oil csn be shipped in at loq tidewatet nter.

LMNG Longview., with ttr rctentlf,cally planned manufacturlng, coNDrrroNs.ffifrT"T.l",:;1,1'r:X'f :ili:X'.Si::',:"jll#"X$:::*11: niw ln whtch to live. It is neai the great population centers of Seattle, Taco-mc gnd Potdand. Men with famil-ies, a iery atable claos of labor, will fevor anih a modeqrr community for a permanent home. Thc mild climate, tecrc. tdon and acrinic sdvantsgeo are added induccments to attract labor.

A etntirnent of uour rquiremzrfis uttll briw uou a repla ilptoillng tho adntontnges tluit Longl,iou qferc your lhu of hnbues.

Longview, 'Washington

,'- Mate a chcct a*L In th. qusrc)

- [] Manufactuting [] Mctcantilc [] Wholcslc [] hofcralond [] Commrctal [! Hoacsttc

[ ] Rcotal Ptopcrty Invcstoat

vtcwof gllnt Douglar fr nerr Imgvls. Bclowct lcHonrttucdm wck m the 6nt unlt of thc Lmg.Bcllfumtllet

BclorHotcl Modello, r nodcm. 6rqr mf mucturc wtth 2S rm.arcb rltb b.th.

Hendrickson Lumber Co. Takes Over Northern California Sales Agency For Large Northern Mill

The Hendrickson Lumber Company, of San Francisco, gressive lum'ber corcerrs of California, and have been op- announc-e that they h1v9.pee1 appointed the exclusive sales drating since May 6,,. lglz. ih;t;"i;tain offices in San agency-for Northern C_alifornia, for the large mills o-perated Franci"sco and Loi Angeles. Rod'Hendrickson, popular and by-the L. B. Menefee Lumber Company, o.i Portland. They well known C"tii"r"i? lo-l"r-"n, lr -tfr" p.|siilent anJ will represent this large N_orthweit_ lumber manufacturer manager of thii ".tiu" concern. i. a. coaaard, of San from the Southern Oregon Line to Bakersfield. Franc'isco, is "ssistant to Mr. Hendrickson, and covers the The Menefee Lumber.Company ope_r-a_!e. the lo_llo_wing Bay Distiict l"iriio.y. Walter lr. eaker,'wiih h;";;";;: m,ills: L. B. Menefee T-umber Company, \{trlock, W^ashingl teri in Sa.r.merrio,';s tt ei. ""if "y ,"f.esentative, while ton; L. B. Menefee L-qT.b.l Company, Rainier,_Or9go", Walter M. Brown is manager of their Los Angelei office. ,YIy:*It" Shinglq Mill, Portlan'd, -Oregon; Hub6ard In commenting "" Iti" ".r,i .on"".,io", vtr. Hendrickson Lumber Company, Linnto_n-, -Oregon i North Portland Lum- says that they"will be able to ship by iail and water, and !9r C9mn3.ny_ (Monarch Mi!), Port_la_nd, Oregon; and the wiih tfre large output of these miils available, h.is "on."rn Murphy Timber Company, .Yaco1t, Wash. Their lumber will be able-to furnistr everything in l;-b;;;;J thirgl.; mills have a com,bined_capacity of approximately 900 M feet to the trade of California. perday.'Theyspecia|izeinthemanufactureofoldgrowt'hf-ellow fir and the famous "tlniversity" brand of red' cedar lq1'ut"9. 1t'"

PRoDUcrroN FIGURES FoR 1e22 oflicEs in the Northwestern Bank nuitaing, P;rala;J; ;n; A report just issued Uy tlt".Y. S.. Departm,ent of ComL. B. Menefee, the pioneer Northwest lu'il'berman and fi- qlercj, giving figures.compiled b-y tJ5__Forest Service and nancier, is the president of these large mill op.i"tion..-- tlt. Census Bureau, shows that in 1972 the Jgt_"^l^p_Lqdlt^":

The l{endrickson Lumber Compalny,,is one of the pro- tion of Southern yellow-_p-ine-amoun'ted to 11,500"771,W fe-et, or 36.6 p_er cint of all lumrber cut in the United States. McCULLOUC'_'a6O*

MO''E

The cut oi Douglas Fir, which is said to constitute 90 r.r-ew

The McCulloughfagan Lumber Co., who formerly main- A comparison bf the figures contained in the D"p-"rt- tained their San Francisco offices in the Santa Marina ment of Commerce report on production fort the years'1922 Building, have moved into larger qu,arters and are now andl92l, shows that-the output of Southern piie in 1972 located on the ninth floor of the Fife-Building. exceeded the l92I productior by more than hilf a billion feet, or 540,908,000 feet.

ASSOCIATION APPRECIATES PRESS COOPERATION

On the closing day of the California Retail Lumbbrmens'Assoc'iation Convention, helrd at San Franc.isco, October 26th and 27th, the following resolution was proposed, and adopted by unanimous vote:

"RESOLVED: That we extend a vote of thanks to the Press and to the Trade Journals for the publicity given the Convention and for their splendid io-operi- tion,in making this Annual Meeting such a ,uccess.,,

MAKING ADDITI.ONS TO YARD

The Jones Lumber Company, of Cbmpton, is extens'ive improvements to their yard in the shape ditional sheds, etc. This company, onganized but ago has made s,plend,id progress.

YOUST NOW WITH A. T. SHOW

making of ada yeaf

Mr. A. P. Youst, who has been handling wholesale sales for the Hammond Lumber Company, at Los Angeles, ,is now connected ;with the sales deprartment with A. T. Shorv, Los Angeles wholesalers.

SERI|ICE ..WE HURRY''

Our new DRY KILNS are now in operation and we have sufficient SHED CAPACITY to carrl-complete stochs foi prompt shipments. Try us on SOFT' OLD GROTWTH YELLOW FIR CLEARS.

___ Yu_gql qh!p_ in STRAIGHT or MIXED CARS immediately: DOUGLAS FIR-REDWOOD-CEDARWHITE and SUGAR PINE-SPRUCE.

LOS ANGEI.ES 3rd ANd CHANNEL StA- SAN FRANCISCO

(Southern Oregon Line to Bakersfield)

L B. Menefe Lumber C,o.

L. B. Menefee Lumber C.o.

L. B. Menefee Lumber Co.

"Univerrity" Shingle Mill

Hubbard Lumber Co.

North Portland Lumber Co. (Monarch Mitt)

Murphy Timber Co.

Winlock' Washington

Wendling, Oregon.

Rrinier, Oregon

Portland, Oregon

Linnton, Onegon

Portland, Oregon

Yacolt, Washington

Old Growth Yellow Fir---'{Jniversity" Cedar Shingles

Lumber By-Products, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

FORMER TEXANS OPEN LARGE YARD IN LOS ANGELES

_ A ,new_ company known as the Thompson-simmons Lumber Company has opened for business in a new modern yard located on Pico Boulevard and l04th Avenue, Los Angeles.

^ llir new company is composed of B. E. Thom.pson, A. O. Simmons and R. W. Davis, all from Graham, Texas.

The plan-t will be modern in every respect, and they will cater to all classes of business in this growing section of the city.

SEEK G. E. DOWNIS OF SHREVEPORT, LA.

Gus Earnest Downs, 28 years old, assistant chief clerk, of The l-ong-Bell Lumber-Company, at Shrewport:, La.', disappeared October 19 in Kansas City, following a visit to the general offices of the company on business. Mr. Down's books were in good shape.

His wife and two small children I'ive at Shreveport. Any ,information as to his wherea'bouts will be appreciated anh should be sent to W. H. Young, 719 R. A. Irong Builrding, Kansas City, Mo.

Mr. Downs is 5 feet, 9 inches tall; weighs 140 pounds; smooth shaven, fair skin, dark hair, brown eyes ind had a tooth out of his lower jaw on right side neat eye tooth, mole on nose toward left side and 'iust below where the ,bridge piece of his eye glasses rested.' He carried a Travel'er's fnsurance Company, Hartford, Conn.,'identification card in his pocketbook, as well ap a small bank book. The policy number was XD-218603. The numbers on his watch case, 13O2413; works, 1nI5245. He is believed to have had about twenty otr thirty dollars in cash. When 'Iast seen he wore a dark blue suit, gray velour hat and lightweight dark overcoat.

EARL HOFFMAN MOTORING TO SEATTLE

I!fr. Earl Hoffman, of the Earl Hoffman Company, Los Angeles, accom.panied by Mrs. Hofiman is makin! an auto,. mobile trip through the northwest. They will be gone about three weeks, and will stop at Seattle, Portland, Spokane and other lumber.centers.

Mr. and Mrs. Hoffman attended the California Retail Lumbermens' Convention at San Francisco, on the 27th of last month.

GANAHL LUMBER COMPANY TO RUSH COMPLE. TION OF NEW LOS ANGELES PLANT

_ Mr. Eugene Ganahl, of the Ganahl Lumber Oompany, Los Angeles states that their company intends getting-their n-9y Sguth Park plant into operatioir in the shortest possible time.

Plans for this yard had ,been under way for some time before the fire that destroyed their Alam-eda Street yard, andthey are extending every efiort to get into the new location.

This new yard will be a model for retail yards. The site consists of twelve acres on South Park Avenue, just below Slauson Avenue. They will have trackage on -the Santa Fe and the Pacific Electric railways. and will lav out the yard and alleys to facilitate the quick handling of onIoading and loading. The new yard will be paved, iU over, an_d_will be equipped with c.oncrete ,bearings throughout.

Mr. Ganahl slates that they will install a thoroughly modern electrically operated planing mill, and their offices and sheds will all be of the latest type.

' FRED cOLDrNc UOURNEYS TO SAN DrEcO

Mr. Fred E. Golding, of the Fred Golding Lumber Compary, wholesalers in Los Angeles, took a mrotor trip to San Diego for several days last wiek, attending to various business matters in that end of the state.

BARNES LEAVES WILFRED COOPER COMPANY

Mr. Wilfred T. Cooper, of the Wilfred T. Cooper Lumber Company, Los Angeles wholesalers, has announced the resignation from, their sales force, of I\{r. W. R. Barnes.

T. E. WHITMER VISITING IN LOS.ANGELES

Mr. T. E. Whitmer, head of the Whitm,er Jackson Company of Albuquerque, New.Mexico, was a visitor in Los Angeles last week. While there, Mr. Whitmer mad,e his headquarters with Mark Lillard, their Los Angeles rep resentativ€.

M. J. BYRNES STOPS AT LOS ANGELES

Mr. M. J. Byrnes, general mana,ger of the California & Oregon I-umber Company,_ was in Los Angeles recently for a several days' visit, and business conference withthe Southern California hqads of the company.

co.

B. J. BOORMAN ON TRrP TO MONTANA

c. R. II{OORE JOrNS NEIGHBORS LUMBER CO.,

C. R. Moore, until recently connected with the First National Bank of Portland, is now back in the lumber game again and is connected with the Neighbors Lumber Company, of Oakland. Mr. Moore is the son of Geo. 'W. Moore, o'f the Moore Mill & Timber Co., and at one time was connected w,ith their operations at their Bandon, Oregon, mill.

W. H. FALCONBERRY A BAY CITIES VI'SITOR

W. H. Falconberry, of the Falconberry Lumtber Company, Stockton, was a recent visitor in the Bay Distri_ct on business. Mr. Falconberry made the trip by motor. He reports that the lumber market is very good in the capitol

B. J. Boorman, of the Boorman Lumber Company, Oakland, has left for Montana where he wlll spend about two weeks on business. Mr. Boorman, before locating in Oakland, was a large operator in the retail lumber business in Montana where he ma.intained 17 yards. clty.

GARRY BENNETT WILL OPERATE HAMLIN LUMBER CO.

With the retirement of Fred Haml.in frorn the BennettHamlin Lumber Company on October 5, announcement has been made that Garry Bennett will continue the business under the old firm name of the Bennett-Hamlin Lumber Company. He will be assisted by R. E. Conahan, an experienced :lumberman, who has followed the wholesale lumber business in the Bay Distr'ict for the past several years.

THEODORE LERCH RETURNS FROM NORTHERN . TRIP

Theodore Lerch, of the Albion Lumber Com,pany, San Francisco, has returned from a weeks business trip to Portland. He reports that conditions in the Portland District are prosperous, the mills are runn'ing to capacity, and that the lumbermen of the North are in a very, optimistic mood.

GEO. W. MOORE ON. EASTERN TRIP

Geo. W. Moore, of the Moore Mill and Timber Company, San Frencisco, is on a business trip to Michigan. While in the east, he will also take a few days off to visit w,ith his relatives in the Wolverine State. He is accompanied by Mrs. Moore.

C.

C.

MacESTEP IN AUTOMOBILE ACCIDENT

C. C. MacEstep, valley repreientative of the Western States Lumber Company, came very near having a serious automobile accident recently on Boomer Hill, near Dublin. While com,ing down the hill, his stearing gear fa.iled to respond and he lost control of the machine. He was carried to the Mbdesto hospital, where he received treatment.

LONG.BELL OFFICHLS VISIT CALIFORNIA

L. L. Chipman, manager of their export department, with headquarters in Beaumont, Texas, and, J. H. Lane, of their timrber department, with headquarters in Kansas City, were recent visitors in the Bay Cities where they spent a few days looking over business conditions. They came down from Longview, Washington, and after atte.nding to their business matters in the Bay District, left for the East by way of Southern California.

S"llitg H"lpt for DealersV/ho Handle

BALSAM.WOOL

TheGrowing Opportunitiesin the Retail Lurnb er Business

THE man who said, a few years back, that the-: I function of the retail lumber dealer was to figure bills and fill lumber orders didn't foresee the-remarkable development in retailing just ahead. . , He didn't foresee the retail lumber dealer as thelocal building material specialist, handling many other building materials besides lumber. What-'he-didn't foresee was a community with enough confi-dence in its retail lumber dealer to go to him for im-partial advice on the selection and use of building materials.

The 'Weyerhaeuser organization doesn't believe -

the retail lumber business has yet reached the timit ofitspossibilities.Asevidenceofthisbeliefistheir policy of placing the retail selling of their new prod- ---n

uct, BALSAM-WOOL, exclusively in the retail lum-

ber dealer's hands.

'-BAISAM.\TOOL Folder Tlric6 Ftctltuatdtold" r" co[,4i[t lt cotdcttcd fmthcBALS,I\M.WOOL rtort With tuJ orttoant ffiaL tuir'rrrrrtt aad sbt lcrcn dprr foldqr rl.as.l lrcc ol cfuryc. Thcl cnrc imbrinlrdslthttt naac,

When a retail lumber dealer will take the time, as many of them are doing, to talk BALSAM-WOOL insulation and thus help a customer getabetter home, it's a mighty healthy sign that ttre retail lumber business isn't "slipping." The Weyerhaeuser otganizationknowsthatthereareenoughofthiekindofretailer-, in the country to sell all the BALSAM.WOOL that can be made.

,l-Rooftrruhtin Folder Thbffurniluithymr ottsoias maiLsillllclb trerlrtP toruniu tlack nornbusiresnrwfit *bd<nFo|,dasmiw Dtiuil lriidtlolrlt ww

From the re-tailer's standpoint BALSAM.WOOL is a good business proposition. It can be put in with a emall first investment. It is easily handled and etocked at little expenee. It means an additional profit of $25 to $50 on each house bill. BALSAM-WOOL does not compete with other items of yard stock. And besides that, it is a mightyfine item to push and sell ' in slack seasons both for city and farm trade.

From the home-builder's standpoint there just aren't any two ways about it. BALSAM-WOOL is a staple building eosen-

I-BAISAM-VOOL Supler Thcre rr;m'&t ae bDclct ad ,gc*ed ir wilirg uttont Sctil ow ot tloc otrc b d6t cot trar,lor r btildhg Ftoqact h tpr.r tcrlaort

2-BAISAM-VOOL Boolhtt Tltrle tntctcrrd;rt tial*gqc bqrila arc illrrr.atd, aail uU trry BALSAM.\VOOL sa b. sd to w ful and' tlr.le etaytollc comf&. Ti4 ctc jrutl bsilm tcattu

tial. It makes far better homes by keeping them entirely Gornfortable every day in the year-something that other building materials and devices will not do. In summer, BALSAM-WOOL bars the excessive heat of the sun, thus keeping even second story bedrooms refreshingly cool and sleep inviting. In winter by stopping heat leakage and the entrance of cold, BALSAMWOOL Baves from Y+to{s on the annual fuel bill. This saving pays for the BALSAM.WOOL in a few years.

It is because of this combination of comfort and saving tLat -home-builders are taking to BALSAM-WOOL faster t[an they do to the run of building specialties offered from time to time. ***

Tests by nationally recognized authorities show BALSAMWOOL to be the most efrcient house insulation on the market It is waterproof and windproof. In the process of manufacture it is rendered fire-resistant and distasteful to rats, mice and vennin. It is sanitary and permanent.

BALsAM.wooL comes in wrapped and sealed rolls containing 250 square feet each. There are three widths, 16% inches;25 inches and 32 inches. You don't have to carry an assortment of lendths. BALSAM -wooL cuts to any length required, right on the job. Your stock of standard sealed packa4ps is always fitted for any iob that.comes up. There are no odds and ends lying around to eat up the profits you have made.

You will find in your dealings with the Wood Conversion Company, who manufacture BALSAM-wooL, the same spirit of fair dealing and the same business integpity that has characterized this organization through sixty-five years of suocessfully serving the retail trade.

If you are not in position to buy a carload, put in a trial order oI 5,0(X) or 10,000 feet. Advertising material will be supplied you. This trial order will convince you of its sdes possibilities.

Sample, prices and complete information on BALSAM-WooL may be seoured througlr our local district representative, by mail addressed to our nearest branch ofrce, or Wood Conversion Company, Cloquet, Minn.

WEYEnfTABUSER SALES COMPATIY

lDisnibutors of WEYERHAEUSER FOREST PRODUCTS

General Ofices . SPOKANE, VASHINGTdN ' cBranch Ofrces

S"llirg H"lpt for DealensWho Handle

BALSAM.WOOL

This [ouse is lnsdatedvith

'lr l.w

tfn keg a housc'Wasncr inltllrrier adcooler in Sumncr

SAIES rtIDI

5 -BAISAM.VOOL Job PLcadr to p|,;t ub on c$srt l|o',,tc lot olrlch fc r.[ BALSAX, WOOL Th.rc tldcar& rrdlt crronrc eld:nfui cd eau btillcttlortoc.

6AALSAM-VOOL Agency Sigr fn olrr m 3O tsngc rr.3L Thir ri!tr oi|Ililelrlfi, torr1u,dl u lul fufuut*tt lor BAI.SAM;1IrOOL

ST.PAUL

2}t!SS. Le Srlte St. Lexington Bldg. 2l20Broadrvey

2dX UnivetrityAvc. CHICAGO BALTIMORE NBUIYORK

7-C.ontractor Eroa&id.t

Tllex I oldqt lr;llth€ BALSAIU.W @L story lm thc w tr&tof s fuint ol aicu. See that ea6' cotr'':&td in t@t tffiitartgckw

TA C OIUA OT'tr.ENS YOU

SDBVICET

O- other_city in the world offere 80 many forest pro. ducte direct from manufacturers as does T""oro", both in quantity and variety.

Supplying Tacoma's great millE are tremendous stands of the best of Douglas Fir, Red Cedar and 'Western Hemloclc.

' Serving Tacoma are four transcontinental railroads and innumerable steamship lines with handling and loading facilities unsurpassed.

Whatever your needs may be in lumber or re-manufactut'ed lumber products or Douglas Fir, Red Cedar, 'West Coast Hemlock or Spruce, Tacoma, "The Lumber Capital of America" offers you genuine SERVICE

To have your inquiries reach the entire mcnufacfuring inrerests of Tacoma ' qnd Thcoma Dis:Irict.

Thir BooL Mdlcd Frcc on Rcquot.

A de luxe book containinc more than fifty fine viers-, descriptivc text, and z directory of Tacoma man- ufacturers, maited to you f''.?""*,*l$"',iLli"il'*::Co., El Paso: ..ft ie the fincst description of a great town and industry thit it L"";::i,oo"" ray plearurc

Vtite or Wire

TACCMA LUI\IBERMEN'S CLUB, Trcoma, lVerhinston

Southern California Retail Lumber Dealers Association Plans

The next issue of the "California Lumber Merghant" will contain an account of the Convention held at Long Beach, on Saturday, November l7th, by the Southern California Retail Lumber Dealers' Association.

The completed program predicts a rneeting that, for attendance and new ideas will beat any meeting ever held by this organiza:tion. They will convene at 10 a. m., at the Cham'ber of Commerce. President A. E. Fickling will preside, and will make the address of welcome to the mernbers and guests.

The speakers in the morning will be Mr. Sam T. Hayward, who will give an address "How to Figure Costs," and Mr. Carl E. Rosenberg will talk on "The Art of Making a Sale."

In the evening at the banquet, a speaker from the Build-

ing Materials Credit Association will speak on "Credits and Collections."

A feature of this convention will be the luncheon and inspection trip through the new plant of the Loe Angeles Lumber Products Company. The members and guests will meet at the Pine Ave. pier at 11:30 a. m., and 'board a SpG: cial boat that will be provided. Luncheon-will be served at the California Yacht Club, and they will then proceed, to the rnill to be shown through this large new plant.

The dinner will be at the Virginia Hotel, at 6:30. There will be a splendid entertainment, by the Sawdust Club of Pasadena, the Hoo-H'oo Club of Los Angeles, and Mr. George LaShell of Long Beach will deliver the principal address, on "He Who Serves Best Profits Most."

The members and guests are urged to bring their wives, a special entertainment has been provided by the ladies of Long Beach.

The secret of selling success, is to handle good products, work hard, and be loved by your fellow men.

OUR AIM

Cedar Shingles on the Move

We rvant to back with the rarne kind of Service.

Here is a truck and trailer load of "CREO-KURED" Cabot Stained Cedar Shingles, enough shingles to cover fourteen thousand square feet, going to the job in Los Angeles.

The Hanawalt Spaulding Company, manufacturers of this product, are proud of the su.ccess they are having with machine stained shingles, and point with pride to the results of their efforts to push the better grades and heavier shingles. Mr. Barrett Hanawalt states that his company hopes, within a very short time, to be turning out nothing but strictly vertical grain cedar shingles, all stained in the bundle, with Cabots Creosote Stains.

The shipmenti above was delivered to a large church jorb in Los Angeles, one of many jobs that have been landed by the aggressive sales department of the Hipolito Screen and Sash Company, distributors of CREO-KURED.

MAXWELL & WILKINSON OPEN IN L. A.

Los Angeles has gained another wholesale office this month, by the opening of Los Angeles headquarters by Maxwell & Wilkinson, who will handle the L. B. Menefee Lumber Companys account in Southern California.

Mr. Geo. W. Maxwell is well acquainted among the trade in this state, he has been with the L. B. Menefee for some time, at their Portland offices. Mr. W. W. Wilkinson was formerly connected #ith the Lumber Buyers, a wholesale company in Portland.

The L. B. Menefee l-umber Com,pany operates the following mills: The L. B. Menefee Lumber Company, at Winlock Wash., Wendling, Ore. and Ranier, Ore., The University Shingle Mill, Portland, Hubbard Lumber Company, Linnton, Ore., North Portland Lumber Company, Portland, and the Murphy Timber Com,pany at Yacolt, Wash.

BOB FORGIE IN NEW OFFICES

Mr. Robert Forgie, Los Angeles wholesaler of fir, etc., has moved his offices from room 602 Central Building, to room 430, same buil'ding. There is no change in the telephone number.

The Romance End of the Retail Lumber Game

Miss Alberta Ruth Brey, before the California Retail Lumbermens' Association, at San Francisco:

I am, going to talk to you this afternoon just as if you were all Modern Building Material Merchants and if you are you will understand what I have to say-anrd if you are' not I hope you will at least find my few remarks interesting. I have chosen for my topic the Romancing End of the Retail L rmber Game.

Now when anything is romantic it takes it out of that plain conservative, uninteresting class whatever it is on, either literature, business, life or anything else and f,ifts it up onto a different plane-where everything is interesting, new, full of life and Bnergy-and there arie lots orf thrills.

I wonder how many of you lumbertnen get a real thrill out of selling lumb.er?

You may get a heap of satisfaction when you sell a large order-but do you really get a thrill as if you_ -had sold something that represented an idea or an ideal?

In the U. S. the Irdeal of the Nation is the Home-and selling the home from the Plan Service, both Exterior and Interior is where I claim lies the Romance of the Modern Building lVlaterial Merchant. '

To mb a lumber store without a Plan Service is like an American breakfast without coffee.

I can rememiber about four years ago when a customer would come into an office and aslo for a bu,ngalow book or something from which to get some ideas for a home.

CAN YOU BEAT IT

Wher you fmil a vholesale conryany that ho* The Facilitiesz The Orgaizlaion; The Stocfs: anil The Wholesome DESIRE: to setive you, anil sertte you vell: CONSULT

The man behind the counter would say-"I'm sorry but we haven't any more of those left. We had two or three but some one borrowed them-and d,idn't return them."

That customer wis probably :lost. He would goi to some architect or contractor, get his plans drawn up and the contractor would take the bill to his favorite lurnber yard-but how things have changed. Now when a Prospective Home Builder comes into the office and asks for plans for homes the man rbehind the counter says "I'll call our service department manager." Then the service department manager says, "Have you any idea as to how many rooms you want, a two-story house or a bungalow? We have at least a thouqand plans from which you catr choose and if none o,f them suit we will be glad to have your idea drawn up for'you."

A Real Plan Service demands a service department. It' demands some one that is actually tra'ined to know what is in the Plans Books, what arrang'ements are best-it iequires a lot of patiencs and a lot of enthusiasm to help these prospective custonrers deoide what they want. There are several Plan Services. We have three in our office and as many other books on homes as we think fit our territory.

Don't for a moment th'ink that the Plan Service stops with the elevation and the floor plan. It is just beginning

(Continued on Page 40.)

(Continued from Page 39.)

and just getting interesting, because invarialbly the--customer wili askt'How is it going to look inside? Have you some idea as to how homes are b.eing finished,. are ihey using paint or stain? What shall I use in mine.'f Th6re is ihere the Books on Interiors come'in handy. We have some that are put out by various companies----one by Morgan Sash & Door Co., called "Building with Assurancel but the ones we like the best and use the most are the scrap book we make ourselves. We have startetd in these w,ith gardens and have every kind of a garden imaginable from a postage stamp lawn to acres and acres of glounds belonging to estates. Next are homes of all desfriptions then-enlrances, hall ways, stairways, living rooms, dining rooms, kitchens, bedrooms, bath rooms, €very possi'bls room in the house. \['henever it is 'possible we get these pictures in colors so our prospect can have'an Idea for color schemes. It is the Service Dept. duty to know what is the latest thing in drapes, in.colors, in rugs, how they are made and of what materials. And.that bringsus ,into ihe display roorn part in this Romancing End 9i the Retail Lumbei Game. Too much stress cannot be laid upon the display rooml or'service room. It is an import4nt factor and we believe one of the greatest assets we have in selling a home or remodeling. No customer can 'get a good idea as to what built-in features or a 'door or a breakfast nook or hardwood floors really look like from a picture, but if you take a customsr into an artistically arianged room where everything bespeaks of the best ideas in household furnishings-where there are comfortable chairs-dainty hangings at the windows, beautiful rugs ori the floors, where everything points to what is best for the home in the line of conveniences and comforts that you carry in your building material store-surround your prospect w,ith plan books the psychological effect is wonder-

LATH

ful. Immediately the Ohs and Ah's are forthcoming-ideas and conversation start and the prospect is really interested in your service. If you surround your customer with the things that go to make a home lovely and artistic as well as convenient, h,is attention is centered right there and half the battle is over.

In our display rooms we have all kinds of 'built-in features, ironing boards, breakfast tables, kitchen cabinetmedicine chest wall seat in one room. In another a breakfast nook done in white and gray-several kinds of front doors-a mirror door-buffet an'd a table, the top of which is built of the different kinds of hardwood floo.ring.

The walls are covered with plaster board. We find these rooms one of the greatest assets in selling built-in features-and all the other things that go to make up the modern co.nveniences of a home.

We can truthfullv sav we sell carloads of wall board just trecause *'. catr sh'ow people what it looks like on the wall-the finished product.

Don't for a minute think that this Romancing is just a whim or an ideal that doesn't bring results. It does-and while you may not sell every customer who comes in to look at your Plan Service-you will sell the most of them and what is more they will tell their friends and neighbors and before you know it you are taking your place among the leading building material merchants.

When you get back to your home'M,r. Retail Dealerget your Plan Books off the shelf-dust them, tuck thenr under your arm, go down the street-visit with your real estate dealers find out who is interested in building- visit them not just once but often-show them that you have somehing 'besides lumber at your store and the results will be surprising.

Try the Romancing pnd of the Retail Lumber Business. You'll find it pays.

THE SMALLEST HO]UIES

It is the duty of every LUMBER MERCHANT to eee tfiat each new homc constructed in his territory cont"in" maximum amount of modern conveniences.

Satiefied new home ownert, pleasing exteriors, labor and time eaving room arrangementg do more to instill degire for homes and demands for .your materiale than all other creative intereste combined. That ie why you should prevail'upon each builder to use economically developed, detailed plane.

404-5.6.7 FAY BUILDING

PHONE 64839

NOW-Turn to page 47 ; let us know what you think of this illustrated advertising copy. Would you like to feature something similar to this in your local newspaper?

he Frost Hardwood Cornpany at San Diego

The hardwood game in California is a different proposition than it was a few years ago.

It is not hard to remem,ber the old time tumble down sheds, and hard-to-find offices maintained by the pioneers in

Market and State Streets. Their old plant was on Ninth Street.

They have built a beautiful, well arranged office building, two stories in heighth, of steel and concrete construction. The front is of early Spanish Mission design, Steel sash are used com'bining utility with beauty and permitted the offices to be flooded with light. A beautifully designed doorway finished in solid mahogany flanked on either side by bracket lamps of antiqus Spanish design opens directly into a spaciou's lobby. The lobby is trimmed with Mahogany with a soft old baronial finish and heavy rugs on the highly polished Oak floors add a touch of warmth and hominess seldom found in a business ofifice. Adjoining the lob-

this'business, men who has tackled a hard game and were determined to put it over. Hardwood for trim, and many others uses, in now a staple all over the state, and it is refreshing to note the many changes that have happened in the merchandising of these stocks.

Here are some views of the new plant of the Frost Hardwood Company, at San Diego. Last year, when Mr. Al Frost, head of this company, decided to erect a new plant that would be a credit to the industry and to the city, he planned well, as is evdenced by the photos. This is one of the most attractive establishments of its kind in the state.

It is an entire new plant, being located on the corner of

by is a display room trimmed in quartered figured Southern Gum. The walls are paneled with different wood used in finishing a house. The floor is laid in squares ancl each

square is composed of a different grade of flooring. Wicker furniture heightens the artistic effect of this well arranged display r,oom. The business office is designed to permit the utmost convenience and comfort for the office force, as well as for custom€rs. Hardwood panels cover the walls and the same artistic motif has been carried out as in the lob'by and display room. The sheds cover over ten thousand square feet of ground. Well arranged for piling and loading, and convenient to a spur of the S. D. & A. Railway, this yard is designed to give the maximum of efficiency in handling stocks of all kinds.

This company was organized about thirteen years ago by Mr. Albert Frost. At the present time, Mr. Frost is the active head of the organization, and Mr. Howard, Thompson holds the position as manager.

WHY THEY QUIT

One hundred and seventy-eight persons answered a guestionnaire as to why they had stopped buying at a particular store. Here are their reasons:

Walter M. Brown To Represent Hendrickson Lumber ComPanY In Southern California

Walter M. Brown, for many years connected with the lumber industry in Cal'ifornia, is now acting as the rePresentative of the Hendrickson Lumber Cb. in Southern California, and is located at 330 Central Building, Los Angeles' Mr. Brown has held many resPonsible positions w'ith California lumiber concerns and in the past has'been connected with the Pacific Lumber & Timber Co., New York representative for J. H. Baxter & Co., and manager of the lumber department for the Swayne & Hoyt Co.

The California Rail Trade

b rolioitcd nrrllrrlr bY

OUR SALESMAN

lf you Grnot rrit for Lhn-nrfl or rlrr'your otdor or - hquirior dirrct to

E. K. WOOD IUIUBER CO.

Nortbwertcn Blnk B!dg. ' ' Pctlrndr ora

For $ipncct out of Bry DLnric tYrtrc, Phone or Wllr cur OGce rt Frcdcrick & King St& . Orldan{ CeL

COOS BAY LUMBTR CO.

Manufacturert of Douglae Fir and Port Orford Cedar.

Sawmills, Marehfield, Oregon.

Distributing Plant, - Bay Point.

Annud R,oducion

2(X),flX),0(D Feet

GENERAL oFFICES :'rH ??T:H"t'

L.os Aneples Office, ffilrl'"''

SOLVING PROBLEM

We sell anything in sofh^'oods that thc C,ali' fornia dealer desirea.

u/hite pin- f)6r,slae Fir, Rcdwood, C-edar and Redwood Shinglea, Split Rcdwood Poctc, Tie! and Stakee.

Our connectlons arc thc best, and uE gtoc the bcst Possfblc Ecrrolce.

Concerning Prepared Roofing Materials

An interesting discussion from the offices of the pioneer Paper Company, Los Angeles.

I-t is a far cry from ,the day of the ancient Babylonians an-d the @ntemporaries of King Tut to the present era of scientific and engineering marvels-yet one trivels over this span of thousands of years in a survey of the history of asphalt and its uses.

It has been established that asphalt is the oldest waterproof.adhesive known to man, and since its production from petroleum has made it readily available in iarge quantities, it has been adapted for a Burprisinrg number-of industrial purposes. For ygars asphalt has been employed to great advantage in ro,ad building but only of late has its uie in another industry of equal importance-the construction of prepared roofing-.;lscome wide-spread.

. Today the roofing industry is a close second to the pav- ing industry in the consumption of asphalt, and togeiher they cr:nsume approximately 90 per cenf of the asphalt out' put.

- Prepared roofing, building and engineering experts agree, has come to be accepted as an ac-eptable -forrir of h-ouse c-overing because of its waterproof and fireproof qualities, durability, low cost, and attractive appearance.

With the popularization of prepaiCd roofing and a legal ban in many sections on wooden shingles bJcause of the , fire risk, scores of other uses for the product have been :devised. These uses include every neid in the builder,s category where waterproof, dustprbof, sound and colcl, resisting materials are required.

REDWOOD DURABIIITY

REDWOOD 3/e," Rrstic- Bevel or Novclty Siding in an Extra Merchantable gradc har proven to be capecially eatisfactory in many teritoriee rvhere a CHEAPER SIDING ie required. It givee a botter appearance on thc iob, haa morc etrength and insulating qualitiea than thinner stock and ie a wood that will ingure you a year or more from now againet complainte and diesatisfied customcr&

Thc longcr Rcdwood ie on thc job thc more its real value showa up. We will bc glad to quote you.

Indicative of the durability and usefulness of asphalt, as well as showing the number of years its use has ,been known to man, historians have discovered that olden Egyptians mumefied their dead by wraping the bodies in cloth and then coating the cloth with asphaltic pitch. The sacred chambers or tombs of the dead Egyptian kin,gs, as well as all the crevices in the pyramids, were sealed against the centuries by means oi'asphalt..

Of perhaps more local significance in this same connection is the fact that the bones of the mastoclon, saber- tooth tiger, and other prehistoric mammals were found perfectly preserved in the asphalt beds of Southern Calirornta.

YhS" the prehistoric hunter made a tent of goat skins or'built 1 goat skin boat, he u'ater-proofed the-seams by coating them with asphaltic bitumen. The ancient Sum-

E. J.DODGE CO.

REDWOOD

Lunbcr, rplit grapcdakcs, pods

Cargo and Rril Shipmcntr

16 California St. .:. San Fnncieco

SAN FRANCIIiCO

917 Monednock Bldg, PLonc Koerny lB{ MEMBER

LOS ANGELFS

1025 Vrn Nuyr Bldg. Phono tzl-Ti2

ASSOCI.ATION

ETIFIY'THREE ycars ago Fathcr Hcnncberr;r I' built this Catholic achool for boyr at Alton, California. It ig now bcing torn down for the Redwood lumber it containa.

C haracteristic residence *sing Redwo oil

Old l.ard Mark built of Redwood becomer new home and bEm.

srn Frmcrco 6tL& Mrtn 3ll Caltfornh St. Hunboldt County, Cd. Iar'An*olc Contrel Bld3. Membe &lifotnia Redoood Actoclation

Catholdc school erected il 1870 nout behrg dk mantled for its soand Rcdanood lrmber.

Thc Lugctt Llatyfac.ltrcts aal| pisjfl6a16rt of Cdlloerrb Rcdrlcd

arians, who inhabited the Euphrates Valley about 2000 B. C. used asphalt as a cement for attaching ornaments to sculpture, carvings, and pottery.

As a mortar for brick, asphalt was used in the construction of the tower of Ba'bel. It was Nebopo'lassar, king of Babylon, who first used asphalt as a mortar or filler in the construction of paved streets.

But not all ,of the interesting data concern'ing asphalt and its uses is to be found in the perusal of ancient history. It sound's absurd to say that two-thirds of the homes of America are covered by old rags. Yet this statement, with a little amplification, is correct.

Prepared Roofing, which oovers more ,ho'uses in this countiy than all other forms of roofing. combined, is made basicafiy out of old rags. When the housewife seltrs the family's discarded clothing to the rag man she little real. izes fhat that same material may come back to her in the form of a roof for a new bungalow.

Thousands crf tons of rags are consumed daily in the manufacture of prepared roofing. One of the worlds largest factories engaged in the manufacture of this product isthe PIONEERI-PAPER COMPANY. U-pon the arrival of these discarded garments at the facto;ry they are sorted and ground to a pulp similar to that used in the manufacture of paper. This pulp is then transformed into the fabric of felt of long fibre and great durability.

Then hot asphait is forced through every pore and fiber of the material and the combination is coated above and below with asphalt to make it proof against decay and leakage.

tle&use asphalt is a substance that does not dry out,-the roll of roofing or shingles that are cut from this fabric do not dry oui and crack and split. They are resilient and

pliable. As they ,contain no materials that freeze or rust, they are also immune to damage from frost.

The roll roofing or shingles are covered with a crushed slate or rock surface in attractive colons that shields them from wear and further preserves the fabric against the ravages of the weather. During the manufacture the crushed nock or slate surface is em,be'dded in the asphalt as firmly as pieces of marble are embedded in a mosaic floor.

The shingles are made in different sizes and colors and by using a-p-propriate colors and combinations it is possible for the homi builder to get not only a fire safe and servr'caLrle noof. but one that can be made very artistic and blend uicely with the surrounding lapdscape.

Construction In California Has Big Growth

October Total for 28 Cities Throughoui State Reaches

$39,,104,012

California, with an October total of.$39,404,012, gained ,CI per cent over October of last year and 23 per cen,t over September of this year in twenty-eight cities reporting.

San Francisco, with $3,793,374 totrl, lost 19 per cent from last October, but gained 3O per cent over September. Fresno made a remarkable increase. 177 per cent over October, and 365 per cent over Septem,ber, with a total of $1,392,081.

Oakland, with $2,759,208. set a new high record, this figure being 14 per cent over last October and 8 per cent over last September. Berkeley and Alameda also report heavy building, the Iormer $1,224,225. The total for-the three east bay cities, $4,113,312, is a 46 per cent gain over last October, and 37 per cent over September.

Cities Survey

_ Figures for each city and totals for the twenty-eig{rt California cities reporting are given in the following ta6le.

REDtvO()D

Bakersfield

Berkeley Chico

Compton

Eureka

Fresno ...

Glendale

Long Beach

Los Angeles

Modesto

Oakland

Pasadena

Pomona

Richmond

Riverside

Sacramento

San Bernardino

San Diego

San Francisco ..

San Jose

Santa Ana

Santa Barbara

Santa Cruz

Santa Monica

Stockton

Vallejo

Here a-re shown forty million feet of air dried Redwood uppers from be made of siding, 6nish, batens, mouldings, columns, etc.

which immediate shipment can Srn r600 Fnncirco Oficc Hobrrt Butlding Redwood Manufacturers Co. Lor A,ngclcr Ofico 3tt E. 3rd Strcd Meia Officc rnd Plrnt, Pittrbur3, 6lif.

Here is a beautiful advertieement recently displayed in the Los Angelee daily papers by the Woodhead Lumber Company. .Look it over: doesn't a display like this, with actual figures driven home, make an appeal that is bound to draw business)

For Less Than $800

HIS charming 4-room California cottage cannot help but appeal to thoae whose requirements are met in a modest home.

We will supply the rough and finished Iumber, rough and finiehed hardwdr€, eash and doors, roofing and wallboard' and screens for this compact, convenient fourroom house, for lesr than $80o.

Call and 8ee ua for complete details of this aplendid offer. Ask for design No. | 03-A.

Free Service for Buildere

In our Dozttntown Serztdce Department gou will find bound volumes of Plans and lhoto' groPhs of hundreds of different homes-together with cast estitnates. Also ltou cafi see dk?loys of aarious ty?es of doors and' toindozus, built-in f eatures---all set u!, hardwood flooring, roofing and other building materials. You may at all times haoe the benefit of our long years of erPerience, together with our unPrej*diced adaice on an! building Problen, zaithout any obligation oft lour part,

Member Los Angeles Chomber of Commerce*Mewber Builders' Erchange

(Continued from Page 24)

compendium, and compendium is synonymous with synopsis."

In trying to determine the. reason w.hy lum'ber advertisements are so invariably good, I have come to the conclusion that it is because no one else has so many wonderful and ,inspiring things to write about as' the lumberman. Fiom the trees in the spicy forests to the completed home that shelters a happy human family, the way is filled with the- glamor of romance and the :glory of personal endeavor, conquest and achievement. The lumberman looks upon his work and knows that it is good and into h,is rnind come troop,ing the short, s,imple, forceful and tender words with which to tell of it.

They are excellent, appropriate and felicitous words, familiar words, pictorial words. Mountain-forest-rivertree--camp-mill-beam-door-Home. Unattended by any other parts of speech, they still have power to -conjure before our mental vision the grandeur and beauty of nature, the adventures, sacrifices and accomplishments of virile mjen, and the restful, tender joys of some little home, alight with love and business.

fn Bernard Shaw's play, "fn the Beginning," the serpent sayq to Eve,-"1tr76en you and Adam talk, I heard you say 'Why?-always-Why?-You see things; and you say Why? But I dream, things-that-never-were, and I say-'WHY NOT?"' Two little words of three letters each and it matters not whether they were whispered in the garden of Eden, invented by a Pre-Adamite, or evolved from primeval slime. In some way they came into the world and when we stop to catch their subtle meaning we realize that they have inspired every forward 'step since time began.

"Why Not?" It's a wee slogan but very powerful and

filled with faith and the courage of higth endeavor. It's a challenge, a dare, a tntmpet call. It has builded temrples and empires, wooed the lightning from the clouds and set the captives free; it solves the mysterie s of Nrature, compels her forces to do the will of men and will in time, drive the powers of ignorance, superstition and intolerance back to the limbo whence they came. That is the creative power of words. The dynamic force contained in some sim,ple word or comhination of words is today known and understood by the man who advertises. He knows that results follow when the mighty agency of words is perrnitted to do its perfect work and for that reason he toils to create the slogan that is more than a play upon words, the bit of sentiment that does not degenerate into sentimentality, the forceful expression, the subtle suggestion, the clean humor and the word picture whose outline are not blurred and as he woids he dreams of "Things that never were," of things he'd like to do, of changes he'd like to make, of $etting out of the ruts, of making dreams come true and something whispers to the .otl oltri*,-'IXII NOT."

G. R. BLEEKER RETURNS FROM NORTHWEST TRIP

G. R. Bleeker, of San Francisco, Northern California representative of the Eagle Lumber Company, has returned from a ten days business trip to Portland and Westimber, Oregon. While in the north, he conferred with R. A. Stevenson, sales manager of the Eagle Lumber Co., and also made a trip to the company mill at Westimber. Mr. Bleeker made the trip by automobile and was accompanied bv Mrs. Bleelter.

LEWIS MOVES TO PORTLAND

Mr. C. E. Lewis, who has been connected with the Gerrnain Company in San Francisco for some time, has been transferred to the Portland offices.

You can bank on this-Pioneer Roofings and Shingles always $ive perfect satisfaction.

How He Did It

We were talking the other day to the head of a line yard retail lumber concern who, during the past several years, has bought retail yards in a good many fair sized towns, and in each cas€ seemed to pick out a town that was well supplied with yards. This, naturally, caused some tlifting of the eyebrows among other lumbermen, who could not understand why he did not pick out places that apparently were not quite so thoroughly supplied with lumber yards. So we asked him just how he made his selection of yards to purchase, and he replied in this wise:

ness of each of those yards about 100 per cent Simply by selling the many items of building materials that this and the other yards there have NOT been selling. My records show that lumber is just one-half of our business at all our yards. The other half is the so-called "sidel.ines." I find you can increase the business of any of these strictly lumber yards in a strictly lumber yard town, by merchandising every sort of building material. We sell paint, hardware, bathroom supplies, wall board, roofing, insulating

"I don't worry about how many lumber yards there are in a town. I look to see that the town is prosperous, of course, but the thing I find out is, are the yards located there simply lumber yards. If they ARE, I buy one of them. Folks think it strange, and wonder how I can expect to increase my business in such a yard, under such conditions. The answer simply is that I increase the busi-

materials, wall paper, etc,, and we get as much income from, these lines as we do from the old lumber and shingle line.

In other words, we don't care how many competitors we have in a town. It's the KIND of competitors they are that interest us. If they are the old fashioned kind, their number isn't important."

REDWOOD and FIR

WE CARRY A TARGE WHOI.ESALE STOCK AT OT.|R OAKI.AND DIIITRTBIIIING YARDS WHTCH ENABI.ES US TO GryE YOU PROMPT LOAI'ING OF YARD AND SHED TTEM' IN BOTII REDWOOD AND FIR.

CAtfF0RlllA and 0REG01| TUMBER C0tPAt{Y SAN FRAI{CISCO Menufrctwra rnd 3Lippcrr LOS ANGELE9

2 PTNE ST. TELEPHONE SUTTEN 'ZI | T VAN NUYS BLDG. SUTTER ffrr MILI{ BROOKINGS, OREGON e$2

PHITIPPINE MAHOGANY

We alro carry a complete rtock of VENEEREI) PAI{EIS and everything in the way of, foreign and domestic HARDW@D LUMBER.

WE OFFER

WHITE OAK 3 car*s/c" FAS PLAIN WHITE O^A,K 3 car44" FAS PLAIN RED OAK

H. G. BolltssElf

OFFICE AND YARDS-.-485 BEA,LE STREET SAN FRANCISCO

OtfrG. MANUFACTURERS OF ?gfl"" HARDWOOD LUMBER ?ffi

A good many so-called "Optimists" are men who don't givE a tinker-'s cuss what happens so long as it does'nt happen to them.

Plans and Progress What Busy California Lumber Here and There Folks Are Talking About

BRICK ASSOCIATION ANNOUNCES COMPETITION

The California Cornmon Brick Manufacturers Association has announced a small brick house design competition for which cash prizes totall.ing one thousand dollars ire offered.

The competition is being mnducted under the auspices of the Los Angeles and San Francisco chapters of the American Institute of Architects. Harwood Hewitt, prominent Los Angeles arch.itect, is directing the competition as professional adviser.

Architect; and home designers generally without restric- .tions as to resiclence are invited to compete. The designs must iepresent houses to cost no more than 97500 wien :completed. All entries must be in the hands of the secre'tary of the Caiifornia Common Brick Manufacturers Asso. ciation, 342 Douglas Building, Los Angeles, by December 15.

Nine major prizes are offered ranging in value from $400 to $50. The associatio-n further agrees to buy at the price of the lowest award, all designs not selec,ted as prize winners but which are deemed worthy of special distinction.

The three judges of the competition-will be designated by the Architects Institute. Their decision will be made in time to award the prizes before Christmas. The names of the judges will be announced later.

The designs submitted must call for the use of common brick without the addition of stucco or any ornamental

bricl:, stone or other material. No limitation is placed on the size or shape of the house or building lot. But the cost estirnate is to include a one-car garage which may be b detached structure or an integral part-of the house.

ED. GARLAND IS F'EELING MUCH BETTER

J.-A. MacWatters, East Bay representative of Chas. R. McCormick & Co., is now driving a snappy new red Buick roadster in making his territory. Before the final purchase of the machine w:as con'sumed, "Scotty" who hai always been a keen admirer of the Buick, wanted t'o demonstraie Lo Ed. Garland, manager of the mil department for Chas. R. ilIcCormick & Co., the wonderful mechanism of the machine. He selected Telegraph and Russian Hills, San Francisco, as his field of operations, to test the speeds and brakes of the new mach,ine. "Scotty" can handle i machine with about the same efficiency as "Jimmie" Murphy, so he gave Ed a demonstration that was worth whiL. Ed. is convinced that the Buick is some, car, and says that he enjoyed the demonstration immensely, but feels much better while parking in his office chair in the Matson Building.

ATKINSON & SONS OPEN SACRAMENTO OFFICE

C. G. Atkinson & Sons have opened offices in Sacramento, in charge of Mr. H. C. Atkinson.

Sam Haywprd Provides Anothe / Knockout

Speaking of house organs, every retail lumberman in this state should have a look at the latest bulletin issued 'by the Hayward l-umber & Investment Comipany of Los Angeles.

Sam, T. Ifayward, general manager of th'is live organization has been in the habit recently of ,putting out some very clever pieces of merchandising literature, and in this latest effort of his he has surely surpassed, himself.

This sheet, 'bound in a bright yellow cover, is called, '(Geniral Dope." 1'A BULLetin published by and for the Hayward Lumber & Investment Company." On the front cover is a clever drawing of a military figure, presumably the general, and in the background ii a- plaque made of steer horns and heads,- no doubt to suggest the "bull." The sheet is 9x11 in size, and contains nine pages chock full of news, advice to the emplolees, an account of their recent managers meeting, some poetry and lots of other things, made up in a form that makes it easy to 'read, and it no doubt was, by every man an'd woman in the company.

This,issue 'is \rol. 1. No. 6, and they issue a new one on the 20th of every month.

In an account of their managers meeting, the following will give an .idea of how this company is watching all angles of their business:

On Saturday, Oct. 6th, we had a meeting here rin Los Angeles of all California Managers at which time we exchanged ideas and received a great deal of interesting

pointers on how to improve the conducting" of our business. Hearing the experiences and the good suggestions brought forward by some of the Managers has inspired all of us towarrd putting forth our best for-the improvement of the company. We either move'{orward..sr. backward and it is our aim to move forward. .The..following are a few of the high lights brought out at the,rneeting:

First: We are going to push our Special"Mahogany Finish at the San Bernardino, Riverside, "Los Angeles and Long Beach yards. ' t:, ':

Second: We are'going to endeavortto iiriprove our plan department service here in Los Angeles so'th-dt the outside y'ards can depend on it and receive the sbrvice they are entitled to.

Third: Outside yards are goin$" to trj' and avail themselves of this Flan Service'rhore in the 'fiiture than they have in the past.

Fourlh: The advantages of the new',receiving record were brought out and each manager was instructed how this is to be kept and why it needs to be kept accurately."

This kind of stuff is an ins,pir4tion tq.e.i1rpl9Y*s, and will cost the Hayward Lumber &.Investment Company nothing at the end of the year.

Another interesting thing to nbte ,ih. ihis bulletin, is the free use of first names. The volume i's fiull of "Sams, Bills, Joes, Eds," etc. They ev,ideirtly believe in a democratic system of running a modern'o-uSinbss.

DOUGTAS FIR

,;:i \

To the ftronrirdbl.e Ca'lvin Coolidge, President of the United States, White House, Washington, D. C. Sir:

On the closing day of the Annual Convention of the California Retail Lumberme.n's Association. in Convention assembled-at the Falace ltrotel, San Francisco, October, %tn &. Z7th, lg*, p Resolution was introduced frorn the floor, endorsing your splendid stand for '|I,av En'forcelhent " with the preliminary statement that it was oonsidered the rnost important subject before the Arner,ican people today. arid we are pleased to advised that the 'Resolution, as follows, w"as unanimously adopted,-and we trust it will be a small m€asure of encouragemoat.to you in strenuously following up your purpose of aggressive actions:-

"BE,trT RESOLVED, -That the Annual Convention of the CaNifofnia Retail {Lunrbermen's Assoc,iaticfn in session this day, .October 27th, lnl,' at San Francisco, hereby heartily endorses the stan<l taken by President ,Cafvin Coolidge on the necessity for Law Enforcement throughout the United States."

Yours very respectfully, CATIFORNIA RETAIL LUMBERMEN'. ASSOCIATION.

HANAWALT SAYS SHTNGLE ORDTNANCE IUST A RUMOR

Mr. Barrett Ilanawalt, of the Hanawalt Spaulding Companyr, Los Angeles, has made a repo,r.f for the committee appointed to investigate the rumored anti-w,ooden shingle ordinance to be proposed,.in Los Angeles.

Mr. Hanawalt in his report said that it looked to the committee like another case of what could be stirred up by an enthusiastic news hunter with an agile typewriter. tt seems that a copy of the recently adopted Berkeley ord.inance was shown to some of the Los An,geles officials who remarked th'at it cbrried so?ne very good c.-lauses, and in the n-ext few- days it was reported in various of the daily papers, that such a law was about to,tre adopted by the-Lbs-Angeles City,Council.

As far as can tre learned, there has been no proposal for such a law made, and neither the Safety Committee nor the officials of the Firs Department have considered drafting such a law.

ST. HELENS LUMBER COMPANY OFFICIAITS VISIT SAN

FRANCISCO

H. F. McCorm.ick, general manager of .the St. Helens Lumber Co., Jas. W. Thompion, manager of the St. Hel-

ens Lumber Co., and H. B. Beckett, secretary of the Chas. R. McCormick Lumber Co. of Oregnn, were recent arrivals in San Francisco from St. Helens, Oregon, where they spent geveral days at the general .offices of Chas. R. McCormick & Co. on business matters. Mf. McCormick states that their large mill at St. Helens is working to full capacity and that they are running the plant two sh.ifts. He says that lumber conditions in the North west are in prosperous condition and that the mills of Washington and Oregon are working full time.. \Mhile,in San Francisco, Mr. McCormick was the guest of his sister-in-law, Miss Leona Perkins, who is connected with San Francisco offices of Chas. R. McCormick & Co.

WHY DO \[,E SAY

Because it is made of the best raw material. M^ ol ttre desirable and available supply of oak lumber is foriir? witfrin a radius of 200 miles of Memphis and Little Rock. Because in our extensive yardi, the lumber is thoroughly air- dried before reachins the frilns.

Becau'se each kiln 6ad is teste-d separately before, during and after kiln drying to insure absolule uniiormity of mofsture content. Because it is nanufactured in. our modern daylight plants, built and equipped for the purpose, and is subjiotEd ai ..cli stage to.the most rigid te-st_s for qrrality and uni{arn grade. Because it is shipped carefully, to reactr you in perfect* con- dition.

The fact that we are the largest makers of oak flooring means economy in Tperation, a miin- tained quantitv and qualiiy prol duction. and PROMFT STIIP. MENTS.

Writc for priccr on cer-lot or MIXED CAR lhlpEGnt. of Brucc trfoductr.

E. L. Brucc Co. lMrnuf.ctunr3 Mcnphlr, Tcnn.

Should the Retail Lumber Dealer Charge for Delivery o

By Mr. E. D. Minton, of Palb Alto, before thc California ' Retail Lumbermens Association, gan F'nancisco

Should the retail lumber dealer charge for del,ivcry ? The answer to this question depends on the location of the business .and local conditions. If th,e trade is distinctly rural and a large proportion of the customers call for their ' wants with their teams or trucks the lumber dealer should be equipped with yar'd clerks to wait on .such trade. His prices should be based on the cost of selliqg in this way and if it costs him more to deliver his goods than to furnish a clerk to wait on the customer, he is perfectly justified in charging cartage. But don't overlook the fact that it fis expensive to rnaintain clerks to wait on customers, and that their time waiting o.n a customer and. their IoSt time between sales is likefy to be as great as the cost of delivery. This system is very inflexible with a big rustr) for a few hours and perhaps lost time the balance of the day. you cannot control the customer but must wait on him w,hen he comes and often iause him vexatious delays.

On the other hand there is the city or highly developerd suburban territory with relatively dense population ind hjSh purchasing power. In this type of - territory it is cheaper to maintain a delivery system than to wa,it on customers as they call. We operate in such a terr.itory covering the entire Santa Clara valley with a free dilivery system. Roughly described our two sales ofifices, at Sair Jose and Palo Alto, make two corners of a triangle about twenty miles long with our home office and plant lt M,ountain View near the middle. The other point of the triangle is Saratoga ten or fifteen miles from lsan Tose tand pilo Alto. Our fleet of seven trucks cover this large field daily. One foreman and two clerks ke;p, the trucks loaded and on the road. The sytem is extremely flexible handling ,,peakloads" easily and keeping comfortably busy between rush days.

It may interest you to know our cost oif del,ivery on ,a line of building material that ranges from a low ton value on 'brick to a hi,gh ton value on millwork, hardware and plumbing goods.

Our books from January lst to October lst, 1!123 sh,ow the following cost of delivery per $100.00 of goods sold:

Straight or Mixed Cars

Phir Ort Floorbl

Qrrrts,.d OrL Floot{al

Bcoch Floorir3

Herdrood Triu

Hrrdrood Mouldtn3

Roqh or Drorcd Orl

Lunbor

Rou3h or Drorrcd Crnn

Lunbor

Orlr Wrson Stocl

Puquctry Stripr

Aronrtic Rcd Codrr

This is slightly higher than actual cost lbecause it in. cludes the fuel and oil, repairs and depreciation of the salesrnen's cars. One important factor ,in securing high efficiency in delivery is maintaining our own repaiishop with a competent mechanic.

My main argument for a free delivery system is that iit creates good-will. The customer revolts against oaving, cartage. To him it is a kind of war tax a'dded on anfr,gi""i the idea that the lumber dealer is try,ing to get allithelraffic will bear. Free d,elivery synrbolizls riodern service. We are thoroughly "sold" on it.

Resolutions

RESOLUTIONS adopted by the CALIFORNIA RETAIL LUMBERMEN'S ASSOCIATION, at Convention -October 26th & Z7th, 1923, on recommendation of the RESOLUTIONS COMMITTE,E, composed of F. Dean Prescott, Fresno, Chairman; H. A. Lake, Gardem Grove; S. Stein'berg, San Frrancisco; E. T. Robie, Auburn; Frank Curran, Los Angeles.

WEIEREAS: It is evident that the trend of the retail lumber business of California is toward the inclusion in its m,erchandising of many other building materials, such as cement, plaster, lim'e, stucco, better class o'f prepared roofings, etc.,. and,

WHEREAS; as building material dealers we are glad to co-operate with and exchange information on merchandising methods with dealers in said m,aterials who do, not carry lum'ber, and

WHEREAS; A number of such dealers have expressed an interest in deve'loping such co-operation,-

RESO'LVED: That the California Retail Lumbermen's Association in convention assem;bled, in view of the foregoing approves establishing a membership to,include such 'rnaterial dealers, and that the Board of Directors are hereby authorized to so amend the Constitution and by-I-aws as to admit such building material dealers to active membership in this Association.

BE IT RE^SOLVED, that this Convention endoirses in theory and recommends in practice, the principle of co-operative or group advertising as related to our ,industry;

1. B'ecause it will promote a broader spirit olf confidence and good will among the d'ealers who participate, resulting to their mutual advantage.

Lumberman!

Try Strablewood Service on your rush orden. Teleplrone or tehgraph your urgent reguire. mentr at our expenra

HARDWOOD LUMBER

..ACORN'' OAK FLOORING

..WOLVERII\E' MAPTE FTOORING

..EUREKA'' H^ARDWOOD PANEI.S

'BIG TIMBER" OREGON PINE PAI{EIS

SCHUMACHER PI..ASTER BOARD

PACIFTC $PLY BOARD

BEAVER BOARD

UPSON BOARD

Strable llardwood Go.

DTSTRIBUTORS

2. As a practical means of instilling in the public mind a deeper interest in home building and a stronger desire for home ownership.

3. As an opportunity of presenting to the public reliable facts and figures relative to build,ing costs, types and designs, through an unbiased and unselfish chanrrel, that will result to the common good of all, ,and that this resolution be made operative through the personal activity of our Manager in conjunction w,ith regional and local secretarres.

RESOLVED: That this Convention of the California Retail Lum,bermen's Associatio,n commend,s the National Retail Lurnber Dealers Association for its constructive service to the industry as a whole and esoecially in connection with its activitiis in promoting uniform -methods of accounting which provides constant knowledge of the cost of doing business, and, in order to encouragei,the officers of the National Association in their good work, that we hereby authorize the board of directors to apply for 'membership in the National Association as soon as 'in their judgment it is deemed practicable to do so.

WHEREAS, There are two associat'ion;s of retail lumbermen organized and maintaining executive offices in California, and doing association, work of the same general character, for their members, and

WHEREAS, we bel,ieve that one organization could maintain a more efficient and serviceable organization, arid

WHEREAS, in matters of legislation and matters af{ecting the retail interests of the State in general, we bel,ieve that one strong association will be ,a greater power and exert a wider influence.

facts on oak flooring

The highest quality Oah Flouins will meet these frve rcquitcmetds

l. Ar lunbcr, lt will bc cut to thc proEcr tblckn63 whilc gren thus Glinimting cupping ud buckling.

2. Thorouchly a;r dried bcforc kiln dricd.

g. Madc on ttc latart typc dirc-hcad EatcbGtr to ttroducG thc highcrt pocible finlrh thue elininatlnl rll lrnlfc marka and rcducing eanding and rcreplng to th. ninlnm.

l. Pcrfct ridc ud .nd natchinS,

5. Thoroghly tceted ud chccked fd rupcriorlty bcforc rhippcd.

Superior Oak Ftooring, "America's Finest," meets thesc five requirements. Write for a free sample and convince yourself.

NOW THEREFORE; BE IT RESOLVED that the President of the CALIFORNIA RETAIL LUMB'ERMEN'S ASSOCIATION be authorized to appoint a Committee of Five to m€et with.the Directors of ihe SOUTH- ERN CALIFORNIA RETAIL LUMBER DEALERS ASSOCIATION on or hefore November I7th, 1923, and, extend to them a cordial invitation to take necessary steps to bring about an amalgamation of th,e said associations, and

BE IT FURTHER RESOLVED, that provided this invitation is accepted by the Southern Califoinia Retail Lumber Dealers' Associatiqn, that the Board. of D,irectors of the California Retail Lumbermen's Association are herebv instructed to meet jointly with the Board of Directors of the Southern California Retail Lumber Dealers' Association to, work out and put into effect the punposes o,f thiS Resolutions, giving proper recognition to the .interests and representation of both of the existing organizations.

WHEREAS, it appears that an ordinance tq prevent the use of Wood, Shingles within the City lim,its of Los Angel-es is to be presented lto the City Council of Los Arqgeles, and

WHEREAS, the matter has been br,ought to the attention o,f the California Retail Lumbermen's, Convention, this day assem!,led, this Convention does hereby sincerely express its disapproval of such legislatio,n fo,r reasons- that such legislation is discriminatory and not based on sound economic fundamentals; that such le,gislation will materially increase the cost of home building, particularl/ increasing the cost of smaller type homeJ,and, at the iame time not proportionately decreasi,ng the fire hazard;

THEREFORE

RESOLVED, that this Convention does hereby petition the honorable City Council of Los Angeles to refrain from passage of said Ordinance and BE ITFURTHER

605 Fife

San Francisco Phone D,tg. 3415

Our soft White Pine from the Feather River Canyon will meet your requirements for factory lumber and finish. Let us quote on your demands for the coming season.

Your inquiries and orders will receive our usual prompt attention if sent either to ourselves or to our Southern California representatives:

RESO'LVED that the President and Secretary of'the California Retail Lumbermen's Association be iistructed to present a gopy of these Resolutions to the City Council of Los Angeles.

RESOLVED, that we extend a vote of thanks to the Press and to the 'frade Journals for the publicity given the Convention and for the-ir splendid co-operation- ii making' this annual meeting such a success.

RESOLVED, That this Convention express its keen ap- preciation of the courtesies and co-operati,on of the varioris exhibitors who have contributed so much, to thq success of the California Retail Lumbermen's Convention by the very creditable exhibits installed.

The Convention Assembled thereupon passed a vote of thanks to the Resolution Committee Tor the efficient manner in which they had handled matters referred, to them for action.

BE IT RESOLVED that the Annual Convention of the California Retail Lumbermen's Association in session this day, October 27th, 1923, at San $rancisco, herebv heartily endorses the stand taken by President Calvin Coblidge, on necessity for law enforcem,ent throughout the United States-

RESOLVED that the members of the California Retail Lumbermen's Association at this Convention hereby express, by a rising vote, their appreciationl to President pinkerton, for his untiring worli duning the past year, rapd promise him their helpful co-operati-on, during ih" .n.uing year.

RESOLVED that this Convention express its apprecia- t'ion of the unselfish service performed by the entire membership of the Board of Directors who have labored \4'ithout compensation, as well as paying their own expenges to attend meetings for the general good of the inddstry

Under the Pines and These Timely Tales Are Redwoods Gathered

J. H. YANCY A BAY CTTTES VTSTTOR

J. H. Yancy, of the Yancy Lumber Company, Newman, was a recent visitor to San Francisco and other Bay City points where he attended to several business matters and atso sp:nt a few days calling on the lumber trade. He re'rort-c that the building situation in hl$'seCtion is very good.

INLL AI.D NEW MEXICO HANDLE TIMBER LANDS

An agreement whereby timber on lands belonging to New Mexicq and lying within or near the national forests, will tbe handled according to the rules and regula- tions for handling timber- on national forests has been made between the United States Department of Agricul- ture and the Statq Commissioner of Lands. Approximate- ly 215,000 acres of land, estimated to con,tain 5SO,OO0,OOO board feet of timber, are involved.

The State of New Mexico has no organization equipped to administer the use of timber on State-owned lands so that continuous timrber production may be assured, and in recent years the Forest Service has informally aided the State in han'dling sales. Under the agreemeht recently iigned and approved the Federal government will now lend full cooperation to the State in handling the timber on its lands.

A similar agreement with the State of Arizona was entered into in 1914 and is still in full force and effect. Under its provisions forest officers of the Departm,ent of

Agriculture have supervised the cutting of many millio_ns of feet of timber from State-owned lands within the Coconino and Tusayan National Forests.

The agreement with Arizona and the new agreement with New Mexico both provide that the salaries and expenses of Federal officers while engaged on State work shall be paid by the State concerned.

FIRE SEASON ENDED IN MOST NATIONAL FORESTS

No more big fires are expected to break out in the eastern, western, and northern national forests during the rest of the 1923 fire season, 'according to the United States Department of Agriculture. However, in the southern national forests the autumn fire season is just beginning and the menace of serious fires in those regions still confronts forest officers.

Recent snows and rains helped to control the fires which were being fought in October in inany of the northern forests. Fires in several California forests have also been brought under control and no further outbreaks are expected.

MERRYMAN GOES NORTH ON BUSINESS

Mr. A. C. Merryman, advertising manager of the "Cali- v fornia Lumber Merchant," left Los Angeles last week, to go by auto and train to Humboldt County on an inspection trip of the redwood timber land owned by the Merryman estate.

CHANCE TO EARN MONEY

Washington, Nov. lO.-Lumber, during the process of its conversion from th,e standing timber into the finished product, is subject to greater waste than almost any other raw material. The lumber industry is deeply concerned in this element of waste, and because the industry desires to improve such condition, the National Lumber Manufacturers' Association again has set aside $2,000, which it offers as prizes for ,improved manufacturing methods or devices. These ,prizes are offered annually.

The present contest is limited to persons actually employed in the lumber industry and it is desirous of enlisting espec,ially the attention of technical men wh,o derive their income from the industrv. The entrv must relate specifically to manufacturing piocesses, wholiy practical in application, and designed either to prevent waste or to provide for a closer utilization of waste which cannot be entirely prevented. Manufacturing processes which are dependent upon economic conditions cannot be considered in this contest.

Special attention is directed to the major wastes which occur in the wo,ods and in the sawmill. Of the timber being cut, about 25 per cent is unavoidably left in the woods as waste, and about 40 per cent is lost in the mill. Perhaps one-half of this aggregate loss cannot be avoided under present economic requirements. The other half probably could be avoided if improvements in manufacturing methods could be evolved. Logging practice, everywhere, is possible of improvement. A satisfactory po'wer saw for the felling of trees has yet to be developed. In the sawmil.l, similar opportunities for mechanical in,genuity are open. The band headsaw takes one-half of the kerf which the old time circular headsaw consumed but it still amounts to at least one-eighth of an inch, which means in the making of 1 inch boards a quantity of material is reduced to sawdust equivalent to l2l per cent of the prod- to per uct. Another problem, therefore, is to produce a thinner bandsaw that will do the work and maintain production.

Entries are now being accepted for the 1924 contest. All suggestions and practices that are submitted will ,be analyzed and ,passed on to a committee of lumber manufacturers at the annual meeting of the Assoc'iation in March, 1y24. Employees in all departments of the lumber industry are urged to present their ideas even though these ideas are not entirely developed. The Engineering Department of the National Lumber Manufacturers' Association, Washington, D. C., to which material should be sent, will be glad to give all possible assistance in the way of developing i'deas so, that they can be formally entered in the contest. The award will be divided as follows: First prize $1,000; second prize $500; three prizes of $100; four prizes of $50.

BAKERSFIELD LU"MBERMAN CITECKS IN AT LOS ANGELES

Mr. Jarnes Curran, proprietor of the Ea&ersfield Sand Stone and'Lumber Company, at Bakersfield, was a visitor in I-os Angeles last weeli.

'Mr. Curran is a brother of Mr. Frank Curran, rrianager for the E. K. Wood Lumtrer Company, at Los Angeles.

WHITING VISITS LOS ANGELES

Mr. R. L. Whiting, of the Shingle Branch of the West Coast Lumbermens' Associatio,n, stopped off in l-los Angeles for a week, and was in,con{erence ,for several days with Mr. Barrett Hanawalt, of the Hanawalt Spaulding Company, stained shingle manufacturers of tos Angeles.

Mr. Whit,ing has just retutned from the conference of fire chiefs, held at Richmond, Virginia, last month.,

FIR D00

Gapacity lll00 Doorr Drity.

AI.SO FIRMOULDING AND STOCK SASH

Hich Gradc Stock and mhed carg ottr rpecielty.

All doorr madc rnortirc and tcnon.

Plans,arid Progress

What Busy California Lumber Here and There Folks Are Talking About

MASTERS GOES TO SAN DIEGO

Mr. P. W. Masters, Los Angeles manager for the Nettleton Lumber Corupany, has just returned frrrm a business trip to the southernr p&rt of the state, where he stopped at San Diego and other points.

PAUL FOSTER VISITS SOUTHERN CALIFORNIA

Paul Foster, of the Northwestern Redwood Lum,ber Co., San Francisso, was a recent Los Angeles visitor where he attended to sorne business matters w,ith t,heir Southern California repr€sentatives, Smith & Hooper. Mr. Foster also attended the University of California-Southern California foot-ball game while he was in the south.

GRAHAM A. GRISWOLD WSITING CALIFORNIA TRADE

Graham A. Griswold, of the Griswold Lumber Co., Portland, was a recent Bay Cities visitor where hg spent several days calling on the lum,ber trade. Before returning north, he will spend a fer,vt days looking over the lumber situation in Los Angeles and other Southern California points.

PLANS FOR FORESTRY CONFERENCE AT NEW . ORLEANS

NEW ORLEANS, La., Nov. l0.-Organization of a movement looking toward the creation of more self-supporting farm homes in the country, and especially in the South, for the growth of a new and perm,anent supply of

timber for the nation, for development of the rlive stock industry, and for the reclamation, utilization and settlement of idle land5 wherever located in the United States, is confidently expected to result from the Forestry, Reclamation and Home-Making Conference which will be held in New Orleans, November 19 to 22, inclusive. Assistance and protection for settlers on new lands, expansion of the federal reclamation ,policy in national scop€, and immigration in its relation to developm,ent of agriculture also will be considered as phases of the movement.

Participating in this Conference and assisting in devising ways and means for accomplishing its purposes will be governors of several states, cabinet members, profir: inent national law-makers, high government officials, and noted experts in land utilization and settlem,ent from, all parts of the country. The Southern Pine Association, Mississippi and Florida Development Boards, and New Orleans Association of Commerce are sponsors for the conference, with the hearty co-operation of state and federal agencies.

An attendance of at least a thousan;d persons is expected at the Conference. Word has been received from Chambers of Commerce, raih.oad officials, and various forestry, settlement and development organizations throughout the country, that they will send delegates to senators, congressmen, land-owners and oth,ers interested ,in the movement also have accepted invitations to attend and participate in the deliberations.

tET "HAIIDY AIIDY'' SELL VOU SERUIGE

OI,'R SPECIALTTES

Cafifornh Pattert Helnlock Round Edge Rabitted Siding. lYhite River Qudity Red Ccder Shinsles, Star A Star Perfectr. Sandd Finirh and Factory Sto& ffifu .&. *CAR OR

Portland, Oregon

Esrib[rhed in f888

TACOMA, WASH. , ,,LUMBER CAFITAL OF AMERICA" Manufactatcrt

(Thrcc Ply)

Timber Tests by the Forest Products Laboratory

2,3, and 4, For the same grades, the working stresses ari in the relation of 7, 6, 5, and 4.

The use for the difierent grades are as follows: (Sl) for use where highest strength requirements obtain in exceptional places in railway and mill construction; (S2) {or general use in railway and mill construction, and wherever i select grade of strirctual material is desirable; (S3) fo'r general ule iir huilding construction and to a large extent in mill construction; (S4) for general use in small houses, false work, and ordinary construction where strength requirements are not so critical.

- In order to put into use data which may lead to the building of beiter, and more economical structures of wood, the Forest Products Laboratory conducts a short course of instruction in the uses of wood in buildings. This course is designed for the especial benefit of architects and engineers.

ililrs-"mt" Fon "rnEt" [llD l0lD3 uD0c"

KtH3 r^Grtrc turaaSr cot.t xv qu&[aEo@orcdca

oooo r. lgt *iiiil'

The photograph reproduced here shows a beam test of a structuial timber at the Forest Products Latboratory of the LI. S. Forest Service. From tests of this sort on timbers containing defects, it was found that the factors of greatest importance affecting the strength of a timber are the number, size, and location of the knots, shakes, and checks and the amount of decay present. Based on the defect limitation, four'basic grades for structura'l timbers have recently been evolved by the federal laboratory together with accurately determined working stresses for the important commercial species in all four grades.

In the numerous tables of working stresses now in use there is a lack of agreem,ent in the values assigned to a given species, and uniform structural timber grading rules do not exist. The result is apt to be either poor construction or poor utilization. When a timber too small for its load is used an unsatisfactory structure, if not actual failure, is the outcome. When a; timrber is larger than need be, the result is, a waste of tim'ber and needless expense.

The relation of the size of defects permissible in the Forest Service grades, now named Extra Select (S1), Select (S2), Standard (S3), and Common (S4), is that of l,

Sash and Doors

JEtla 0. &..a 0o.' loo t!,-ltt e.o,an lUf., to }!Ecl.oc. od.lt.

t| a..r rD.'r

rG 0o lot D..a rrytulG tlrtlar to r-$a rr .t th. &at th.t to! r' |8 rhdD- .a o! t'to ,ol dl at tL tlm. to!.r.ro r. qlF.3t.t. Fl8 Flr..3lrr8.|t d tb. trc o.l.oaEa lbag E r.aatvta i) b Ea aGt rDlt anrl!3. lErla tblr loDatct ttaglta ta all laaa -Dtllla ot .r u.l!! ntrBa ta Ctc !a a L!a! oo. & . rutL El l a! |qr. tbt togr orLal$ |.tl.. ta tpl!3 tt btlg lat! rot r oo. !6 tottt boat ot !lcl.r

llltll

Arc YOU rccciving thoc nonthly crlcnden? lf not' advirc ur.

JUTIIUS G, SilEND GOTPNIY

San Francirp

Glass and Panels

Lor Angelcr

John W. Koetrl and Son, Inc.

An lnnviting l-iffine A/oek

Here fu a delightful brealdast or tea room, at once inviting_and attractive to tlre eye. It is a handy adiunct to-any home, serviceable either for the f"*rtly or for informal occasion, as perhaps for an afternoon tea when the number of guests is few and no elaborate preparations are required. There is a splendid built-in closet and drawe-rs_, the windows are large, giving the greatest amount of light, making it altogether a most cheerful addition to the home.

lFhe lnfluence of eolon

By Jack Dionne

We have told the story in these columns of the young retail lumberman who is a paint merchandising enthusiast, who met a lady on the street, and was asked: "You seli paint and wall paper don't you ?" "No, indeed," he replied, "we sell color schemes. I will be glad to show you som'e to suit your n€eds."

Very few of us realize the importance of color as it pertains to our daily life.

And yet it influences most of our actions.

Color causes emotions.

Em,otions pioduce motion.

One of the easiest ways to induce a person to do certairl things is to influence him with colors.

The right color scheme will put a prospect in a friendly frame of mind. The wrong color will put him "on edge."

Good merchants are always extremely particular about the color scheme of the interior of their stores.

Window displays will prove to be boomerangs unless the colors harmonize.

Without color our minds would soon cease to function properly.

It is a rvell known fact that more and more attention is being paid to color schemes for exteriors and interiors.

Homes are beautiful, unattractive, dreary, or hideous, according to the c,olor scheme.

Most farms are anything but attractive simply because so little attention has been given to the subject of color.

Some towns are bleak and lonesome looking because oI the coloring, or its lack.

If it were possible to have a color scheme of a whole town worked, out scientifically, rand every building repainted at the same time, it would immediately lte r.nade so attractive that it would become famous over night.

If farm owners fully realizecl the value of color's their farms would be wortl-r lrore money just as soon as the farm buildings were painted, to say nothing of the differen.ce in appearance.

Paint produces beautiful effects in color schemes.

Color appeals to the eye.

This appeal itself is worth all that paint COSTS, but that isn't 5' per cent when the total \rALUE, of paint is considered.

The second great qualitl' of pain,t is its PROTIICTIVE value.

Paint seals the pores in the woocl. and protects it. It keeps the weather out.

When you keep the u'eather out of wood, you prevent decay.

A growing tree has "life" to resist decay. It's bark forms a tough protective "skin."

When the tree is cut.down it DIES. Ttren when it is sawn ,into lumber the surface of each board has millions of pores from which sap exudes. When the pores begin sucking in moisture it begins raising Ned with the wood. So we put a new "skin" on the wood, and w,e call it "paint."

PAINT is the new skin.

Of course,'there are good paints, and poor paints. A film of good paint will make it impossible for moisture to get into a board through the surface.

If this film is kept in good condition, there is no reason why a board sh,ould not last indefinitely-a hundred or two hundred years, or more.

Good,paint, r,r'ell selected, will protect the wood and make it permanent, and will beautify it, m,ake it attractive and increase its value by increasing the desire that it creates in the mind of man. When, it comes down to VALUE, no other commodity today 'contains more real VALUE per dollar than PAIN'l'.

You don't have to learn any excuses for your merchandise when you sell good paint.

CENTURY

REALTY BLDG.

San Francisco, CaI.

Floored with

HARDWOOD FLOORING

You can buy ll4 kinds of MAPLE, BEECH, BIRCH and OAK Flooring in straight or mixed cars from the manufacturers.

NICHOTS & C(}X TUMBER C().

GRAND RAPIDS, MICH.

"The Home of Skilled Woodworkcre'

Important Chan€es In California Shipping

The following letter has been sent out by The Southern Pacific Company, to rail shippers of California. t'Gentlcmen:

Owing to the large number of cars of forest products which are being consigned to Sacramento for diversion purposes and the failure of shippers to furnish prompt diversion instructions is resulting in serious delay to equipment and badly congesting our Sacramento yard.

The congestion has reached a point where our Operating Department requests that an embargo be placed on consignment of cars of forest products in order to relieve thc situation. However, rather than discontinue the diversion priviledge which we recognize is quite im,portant to you, it has been decided that the diversion point ,be changed from Sacramento to Gerber, at which point we have more ample facilities. You,appreciate that Sacramento is the Gateway for all East and Westbound traffitc, and coagestion at that point is a serious meha,ce to, the general movement of business.

Instructions are being given Agents to decline to accept shipments billed to Sacramento for diversion purposes, and trust we may have your immediate co-operation to the end that:-first, that whatever instructions you now have out tq your shippers will be rnodified so as fo provide for Gerber as the hold point, and:-second, that you will please make every effort to furnish more prompt diversion instructions, this being decidedly essential to more efficient

handling of equipment, which at this time of the year is an extremely important matter,

We regret to find it necessary to take this action. However. it is brought about through the large number of consignment cars, held indefinitely before diversion, instructions are placed.

Would thank you to give this matter your earnest and prompt attention.

Yours truly,

Southern Pacific Cn

Signed: J. H. Mulchay"

WALTER BALL RETURNS F"ROM NORTHWEST TRIP

Walter Ball, of J. R. Hanify & Co., Sanf Francisco, has returned after a two weeks' business trip to Washington and Oregon. While in the north, he v,isited the company's mills at Raymond, Washingtoni and other lumber districts of the northwest. He made the trip by automobile.

POSSIBILITY FOR LUMBER \VHARF AT LONG BEACH

It is reported that the Harbor Commiss,ion is seriously considering the erection of a lumber wharf, to accommodate four or five vessels, at Long Beach. Tlackage would provide to facilitate the quick handling of the boats, and this wharf would be for the exclusiv€ use of lu,mber bodts. Capt. S. S. Sandberg, po,rt traffic manager for Long Beach has expressed himself as being enthusiastic over this matter, saying that it would without a doubt relieve the congestions that occur at San Fedro.

Private Forest Tracts to be Surveyed With View to Reforestation of Cut-Over Lands

The National Lumber Manufacturers Association a,nnounced today the inauguration of a forest survey ty the Long-Bell Lu'm,ber Company of Kansas City, Mo., of its 750,000 acres of timber land holdings in southern .states, that is likely to mark an era in the problem of land utilization i,n the South. , The Long-Bell Lumtber Company, has established a division of forest research with John B. lMoods, forest eng'ineer, in charge for the purpose of making a complete survey of its lands which comprise two blocks in eastern Texas, four in western and ,northwestern Louisiana, one in Arkansas and one in eastern Mississippi.

The objective of the survey is'to determine the character of the lands with respect to soil and topography, the character and quantity of second-growth timber on cutoverareas, and the possibilities of reforestation or timber management upon all areas. The company seeks this information with the object of decidi'ng what shall be its policy concerning the areas now cut-over and those ,that will be in that status when the present virgin timber is removed. Some of the lands already contain a'considerable quantity of second-growth timber which may or may not be of any material use as a ,nucleus for a new-,man tended forest. There is also a considerable area of verv high-grade land which is pro'bably best adapted'to farming.

The whole 750,000 acres will be classified by Mr. Woods with a view to its future ,utilization agriculturrally''or forestally,-in the light of general and particular local conditions, and then to the formulation of a comprehensive plan for the administration or disposition of the land. The possibilities of utilization include forest m,anagement for"the perpetual growing of timber, agriculture, and a combination of agriculture, pasture and timber growing.

The.survey will also:take into account a comprehensivb study of general conditions in the South which it is expected; will be of great benefit to the entire southern'region in connection with the problem of what to 'do with the cutover lands of that rsection, which is already ptessing and will become acute when'the virgin timber has been removed, Lumber manufacture is a fundamental industry in t'he South, and the rfuture economic status of that region depends largely on the regrowth of timber or the successful utilization in some other manner of the land on which was grown the'tim'ber that has for decades suppor'ted an irn mense industrial activity with all its extensive social and

commercial implications. There are 82,000,000 acres of cut-over land in the South, exclusive of farm.woodlots, of which 35,000,000 acres are not restocking, and only a small portion of the remainder is reproducing timber'correspondingly to its capacity.

LUMBER RATES HEARTNG SET JAN. l0

The railroad commission has set for heaning before Examiner W. P. Geary at Los Angeles, Jan. 10, 1924, the complaint filed by the Los Angeles Lumber Products Co. vs. the Southern Pacific Co., involving the rates on lumber and box shooks moving {rom, San Pedro to consuming points throughout California.

The allegations in the complaint are that the rates fiom San Pedro are excessive and unreasonable by comparison with the rates on lumber moving from interior mills, located within California, and from mills located in Oregon and Washington.

We wish to announce to the retail trade of California that we are in position to quote on parccla of

Rules for Underweight Settlements

With a view to obtaining closer cooperation between Shingle manufacturers and wholesalers in the matter of underweight settlements, the Rite-Grade Shingle Association, Shingle Branch of the West Coast Lumbermen's Association and the Pacific Coast Shippers' Association, have collaborated in forumlating the following rules.

l. An overcharge in rate or freight, or an error by the Railroad Company in extending the freight charge, where suclrl overcharge or error can be demonstrated, to the Manufacturer by generally accepted interpretation of published tariffs, is properly chargeable to the Manufacturer when such Manufacturer insists on the return of the origi- nal Freight Bill to verify underweight credit. And it is the Manufacturers duty in such cases to file claim against the Railroad Company for his own account unless he has a specific arrangement with his wholesaler to the contrary.

2. When a car of certain s,pecific size is ord,ered by a Wholesaler and the Manufacturer loads such a car to full visible capacity and Bill of Lading so certifies, then the Manufacturer shall only be required to protect charges on the basis of actual weight of the shipmernt, and if the car is sold in territory which does not protect actual weight, the Wholesaler is liable to the Manufacturer for underweights based on the actual weight.

3. When a car is put in transit by instruction of Wholesaler, (whether specific or under general order) and such car is loaded to full visible capacity and Bill of Lading so specifies, resale of such car is at Wholesaler's, risk in territory which does not protect actual Coast weights, and when so resold, Wholesaler's risk in territorv liable to the Manufacturer for underweights based on aciual weight.

4. When specific routing and stop-off instructions or other specific instructions are furnished to the Manufacturer by the Wholesaler and such instructions are shown on the Bill of Lading, and the Railroad Company in its Expense Bill charges refuses to recognize the validity of such instructions, then it shall be the duty of the Wholesaler to remit full underweights to the Mtanufacturer, filing claim for his own account if he considers the overcharge has been made.

5. In order to avail themselves to discount privileges on und,erweight settle,ments, Wholesalers should make final settlements within ninety days from date of invoice. However, under abnormal weather conditions or on account of embargoes, it is sometimes a physical impossibility to deliver stock rvithin the ninety day period and in such cases Wholesaler should 'be entitled to his discounts on underweight settlements if made u'ithin thi,rty days from delivery date, as shown by ths Expense Bill.

McCULLOUGH FAGAN LUMBER CO. WARNS LOS ANGELES CUSTOMERS ABOUT TELEPHONE NUMBERS

Mr. B. W. Bookstaver, Los Angeles manager for the McCullough Fagan Lumber Company, has been having 'serious trouble lately w,ith a mix-up in his telephone numbers, resulting in their not receiving numerous ntes-cages.

Tlreir oid numirer. 6023, has been discontinued. but srill shorvs in the riirectory.

'l'lre new number:.. 870-796 and 87A-797 are not listed in the current directory, but should ,be used, when calling Mr. Bookstaver or anyone else of the McCullough Fagan Lumber Company.

tOG

being hauled from the jungles of Central America, destined for

WESTERN HARDWOOD LUMBER COMPANY

how lt has to be eovered from the Intense heat of the tropleal sun. AlBo note the amotnt ol ox lroler needed to take lt out,

GREEN CLEARS

New News From the Mills and Yards-Too Young to Be Dry

S. F. FREEMAN RECEIVING CONGRATULATIONS

S. F. (Buck) Freeman, poprrlar San Francisco representa- tive of the Eagle Lumber Co., is receiving congratulations from his many lumbermen friends on the arrival of a big healthy boy at his.house. The youngster has been named Peter Freeman. "Buck," who only a few years a,go was the -star pitcher on the Yale University varsity team, say,s he does not know yet whether young'?eter ii going.to 6e a right hander or a south-paw, but irrespective ,of how he throws "Buck" says that he will be taught to bat left handed anyway.

A. J. RUSSELL VTSTTS LOS ANGELES

A. J. Russell, manager of the Santa Fe l-umber Co., San Francisco, has returned from a short business trip to, Los Angeles and other Southern California points. While in the south, he, conferred with his Southein California reoresentative, A. O. Nelson, of Los Angeles.

A. B. WASTELL RETURNS FROM NORTHERN FIELD TRIP

A. B. Wastell, manager of the California Retail Lumbermen's Association, San Francisco, has returned from a week's field trip that carried him as far n,orth as Chico. He reports business conditions in the territory covered as fair.

CITY OF STOCKTON PASSES BUILDING RECORD

Stockton California is setting a building record this year, their permits each month passing by large margins the figures set in 1922.

During October, permits to the value of $323,700.00 rrr'ere taken, this compared to but $168,000.00 for October. 1922.

P. C. McNEVIN ON EASTERN TRIP

P. C. McNevin, of San Francisco, general sales manager of the Pacific Lumtrer Company, has been spending the past three weeks 'in the east on business. While in the east, he will visit Kansas City, Chicago, New York, Boston, and other Atlantic C,oast cities. Mr. lVlcNevin is exDected to arrive in Los Angeles around the middle of the month, where he w.ill'be met bv R. F. Hamilton. of San Francisco. Western sales managei of the Pacific Lumber Co.

WILL DIXON NO LONGER WITH ROBT. FORGIE

Mr. Will Dixon, well knorvn wholesale man who has. been representing Robert Forgie in the Los Angeles territory for some time, has resigned that p,osition, to take effect the 15th of this month.

Mr. Dixons plans for his future activities are not yet ready for ann.ouncement, it is understood however that'he intend's opening his own businesS, in Los Angeles.

We have a paint proposition to live lumber dealenr, who desire to handle peints of quality and backed by service

Our materials are made for people who know what good paint will do to improve the acceptability of their lumber.

WANT AD and FOR SALE AD DEPT.

Thia epace is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on thic advertising will be $2.50 per column inch.

MACHINERY FOR SALE

Moving Planing Mill and installing new equipment. Offer following machines all now in use and in good working order:

One 26'Traveling Bed Single Head Planer, double belt drive, doing good work. ....$+SO.OO

O,ne 12" Powers Jointer, vdry good shape...$350.00

One Ronrley & Hermance Self Feed Rip Saw to 18", running good. ....$300.00

One 10" Halliday Sticker l?i' Top Hd. doing very good work. ....$450.00

One Crescent Boring Morticer Machine "Vertical," very good shapc. .....$250.00

..Onc Towsley RR Cut off and Framc Saw 36x42, very good shapc ..$400.00

One Porter Round Head 6" Jo,inter, very good shape ..$250.00

Reply to tlre Santa Barbara Lumber Cornpany, Santa Barbara, California

LUMBER SALESMAN WANTED

Want salesrnam with loaarl experience. Fbr interview, call the Wcst Adams Lumber Company, 3330 Wcat 36th St" Los Angeles. Telephone, 760.543.

MILL MAN WANTS POSITION

Thoroughly experienced lumberman desires to locate position. Has had 35 years experience in the western game. Practical in all lines. Prefers work ,in the manufacturing end, or as a yard forema,n, etc. Address, Box 57, care California Lumber Merchant.

ENGLIS.HMAN WANTS OF'F'ICE OR SALES POSI.

TION.-Thirteen years experience with large Liverpool firm. Highest references. Address: Box, A T F, Care California Lumber Merchant.

DO YOU WANT TOTEII?

Hrvc Buycn Weitiag. DO YOU WANT TO BUY?

Hevc aood pryiag yard, good locrtion ir Lor Anjclo. SEE L M. MEYER

3ll0 Chrprnen Buildin3, Lor Angclcr For Appolntrrant Cell 824-912

POSITI,ON WANTED

Position as nxanager or assistant manager in retail lumber yard in or near Los Angeles; 44 years of age, 25 years experience in the retail game, 20 years of this time. in Southern Cal.ifornia operating own line yards. Might consider buying yard or interest in one. Best of reference given" Write, Box 74, care California Lumber Merchant.

YARD FOR SALE

Retail lumber yard, 4O miles from, Los Angeles; $15,0m.0O will handle. Address, Box 84, caqe California Lumber Merchant.

WHOLESALE SALESMAN WANTED

Wanted: Wholesale lumberman experienced in White Pine, and Fir, to travel Arizona. Want right man who can produce. References and experience in letter, to Box 4{, care California Lumber Merchant.

WANTS TO BUY YARD

WANTED: One first class going lumber yard with good territory in town of 3,000 people or more where living conditions and schools are goocl. Reply, Box 11. care California Lumber Merchant.

Does It Pay?

Rcad the following letter, ,received tbe otter day, and make your own decirion. An iruc of the California Lurber Merchant ri: monttrs old, still bringing anrwerr to e want ad' You can use this pase ib advantage' Faii oaks, carif., october 3, lgz3.

"Gentlemen:

I read a copy of your paper today, issue of APRIL FIRST, and eaw the advertisement A B C, care your paper. Pleaae get me particularq etc.

Fairoakg, Calif.