The California Lumber Merchant - December 1923

Mr. Lumber Dealer and Mr. Hardwood User

Meet S0UTHERN GUM

"The FIflDper of the F omilyt' Bred in the MlssissllDpl Valley In hank and store windows she now loves to dally.

DAZZLING, DAINTY, UP.TO. DATE, REDDISH BROWN COLOR, FIGURE IS GREAT.

Latest in HAR,D-W'OODS for furniturc and hones.

Adlrired by all ryhere'er she roams Yorr snre rvill like her and you'rl be golng Bome

.When you see our llttle F lapperSOUTHERN GUM

THE COOPER HARDWOOD FAMILY Wich You All A MERRY, MERRY XMAS

WHOLESALE AND RETAIL

2035 EAST 15th STREET

Humboldt 1335 Los Angeles

You lultn llearil a lot about irv @d nachhrr.tl useil in tlra poiluction of llnr$er Morc imporunt still arc tIle men uilw rz;n -t v mdrrJninry, t4ait it, quitz ottet &sign olrrld build it In he Weterlro,erglsgr organiTofu drrl:c arch1!,/d,rels of dlese epetimceil lurnbennen-net turho malte Weyethaell,sq quality sta.ndords ','vz?tr conething. The plw',,g':aph abo{|n slr[',tts a gro',P ot'Wqq'

hre*ser mefi ot the We1r,tlrrteuset Timbq Conpany's mill ot EoerctqW oshingbt. Whm this piatre u,ns takn tlle attetage f ot tlle, grouputos 17% tr<erc of seruice in Welel.haansa mills. Fot n"oily arto ibrailes M lrr,oe uorked unila the one W ey er.lvolsrr standailI-of Furl;irlrg into the dealq's yail lumbo tha,t is oluta1.t nlcable at a Profitrl thettaik.

Why One Old Customer Is Vbrth Several New Ones

ANY retail lumber dealers in the United States can name

carpenters and contractors who have been good, steady customers of theirs for five, ten, fifteen years and lon$er. Quite unusual records to the man who looks on the retailin$ of lumber solely as a price and barter ProP' osition.

At the bottom of these business friendships are some remarkable stories of old-fashioned square deal' ing and service rendered. These steady customers could tell their side of the story in very few words. TheY have become accustomed to usin$ certain types and grades of lumber.

They know where they can $et ex' actly what they want, when theY need it, and atafair price. They know that they will be taken care of PromPtlY on all of their requirements and that th"y will not be continually ur$ed to try out a different kind or a $rade of lumber "just as good."

The retail lumber dealer who wants to do a steadily increasing volume of business is giving more and more thought to the kind of service land the kind of lumber that makes and holds steady customers.

That is why so many retailers are today checking up on their buying connections. Seeking a source of supply that can deliver month after month and year after year uniform and dependable lumber that pleases

customers and keeps them coming back fqr more. Shopping around for lumber haen't proved out a very good service feahrre as many a retailer knows. Nor is itas profitable as it once seemed.

It is the retailers who are looking for a more stable and uniform source of supply that the Weyerhaeuser mills like to do bus. iness with. For the Weyerhaeuser organization is especially fitted to give them the kind of backing they need to build up a permanent, profitable business. The first policy of all the Weyerhaeuser mills is to make high-quality, uniform lumber and deliver it to the rebiler in saleable condition-not occasionally, nor part of the time but all of the time.

Weyerhaeuser men have been calling the retail "boneyard" an unnecessary evil. They ore proud of the fact thet very little lumber with their mark ever

I f, /EYERHAEUSER lumber is available to V V 'retail dealers"through tlieWeyerhaeuser salesman. 'His first principle of selling is to help you-tb aid you adiust your stocks to meet your local demands-to sge that you 'are covered on your requiremente at the right time and in the rlght way: No small part of his duty is to see that you are satisfied with every stick of lumber you buy of him. TheWeyerhaeu ser salesqari knows personallythe .pbrsonnelof each mill he represents; he knows their stocks; he knows iuet what they can do for you. He is a man who understands the buying aewell as the sell. ' iog of lumber. The mills have confidence in him. They rely on his iudg. ment; they fulfill his promises to his trade.

Ir * lt.

If you do notknowthe address of our local district representative, a letter or wire to our nearest branch officewill put him in touch with you at any time. ttboneyard.tt gets

Johnson has gradeil lurm,bq fot The Nortlrern Lumbu Company and Cloqua Lurnn,ba. Company for over 35 yearc. Anotha example of uhyWeycrrho,ansu quality stanilailk ate naintainci/,

How Lumber Looks

Almoat the rame rtor) as of hro weekr agor conc€ndng the wholeeale rnarket. The 6rrt of this month formd thing! pretty rlow in rales on practicdly dl itemr, and while in rome lines of coruce there ir a brishtening, the generd market report could be rumrned up irr a few wordr. She ir rtill weak

The harbor at San Pedro wer full and runnins over two weekc ago, and we heve it on good authority that the rtockr that were piled up down therq bave been thined ort conriderably; that the largeet portion of the derirable speci' ficationc have been rold. Thir putr a much better face on the matter of courre, and another pertinent factor ir the report fron quite a few of the mill reprelcntativee that they have been receiving a good number of inquirler in the lact few dayr, rome cutting and rorne randorn lndicating that the unrold rtockr are getring low.

There has been no verification of the rumor that thene would be a tie up of a large number of lumber carrierr, by concerted action of the bmt ownerc and operatorc. There are a number of rchooner! tton the mudrtt ar far ar can be lcarned, the carrying capacity of there would be about twenty rnillion feet.

Reportr from the mills indicate a rlowing up in ttre rail burinea, t{re ucual rlacknere for thir time of the year, in eurten and middle we*ern burineu, and that their rtockr are very low, lower in fact than for rome time part, as a rerult of the abnormal arnount of cargo shipments made during Ocober and November.

Shingler remain wea\ l,ath are off trrcoty-five centr in the part two weekr, and other itemr are being quoted at prac' tically the rame pricer that havc prevailed rince December 1rt.

1923 will go down ar the year of the heavielt rhipments in Southern Cdifornia.

Mr. Henry Riddiford, of the Lumberrnen'r Exchange' Loc Angeler, rtatea that in the fint si: montts of thir year, this *ate bowht better than forty per cent of the entire cargo movement frorn tte northwect. Precent indicationr are that the year'l total will be right around one billion nine hundred thourand feet of lumber into the Southem Cdifornia rnarket alone.

The fir mills last report, from West Coart Lumberments Arociation rhorm a weektr cut of 105,00O'0OO fee6 and ralee of IO2,OO0,O0O. Thir is a losr in cales of but four million feet. The membere of thir anociation report unfilled rail orders for 35(X) cars.

The California Redwood ^Arociation member millr report for a week'r period shows ealer of 5r0O0'00O feet and a cut of 1O million. The totalr compare favorably with the week previous. Up to December lrt, ttere millr ehow sder of 9lflo of their normal production, and ttey have ehipped 95Vo of ttat amorurt.

The Southern Pine Arociation report for the part week showr a cut of 7510001000 feet and their salet total the came anrount. This ir a conriderable gain over the week before, both in raler and production.

Using Our Stuff in Virginia

The Mimms Material Company, of Luray and New Market, Virginia, recently secured through The Dernier News Service of Los Angeles, a full page illustrated reprbduction of the original California Lumber Merchant poem, "The Home the ?own Built," which they ran in very attractive

manner in their local papers in Virginia, also reprinting the advertisement for their direct mailing list.

A letter from the firm signed by L. Ferdinand Zerkel, says: "With every good wish of the approaching holiday season and for more power to your editorial pen, which we think is of platinum with a diamond tip."

CALIFORNIA LUMBER NOTABLES

G. H. BROWN OF OAKI.AT{D

G. H. Brown, prcridcnt of thc Strable Hardwood Conpeuy, of Oakland wer born in Ncw YorL City forty-lcvcn y6rrt r8o. Hc received hir firrt erpcricncc in thc harndwood burincl in Michigan, end prior to hir coming to Crliforrrir, hc war office mrnager end purcharing rgent for thc Strablc Hardwood Company of Segiuaw, Michigan.

, Scvcntccn ycrr. ago, hc rtertcd in thc hardwood lunbcr burincrr in Oekland. Mr. Brown taLer grcat pridc in the fact that hc rterted in buriner with onc cerloed of Birch lumbcr in rtocl, on the very rpot whcrc. hir lrrgc opcretionr .rc now locatcd. Hc built hir burincr on thc "Goldcn Rulc' rnd har Lad thir fundancntel principle in rnind evcr rince hc rbrtcd in buriner. Today, the Strablc Hardwood Compeay ir onc of the largcet diatributon of importcd end donotic herdwoodr on thc Pacific Coart.

Mr. Brown ir a highly reapcctcd citizen in thc Eart Bay Dirtrict aud her alwayr teken an ectivc prrt in thc civic afreirr of OaLlrnd. Hc ir e ncmbcr of thc Meronr, Roterirnr, Athcu Athletic Club, Athcnirn Nilc Club, Chrnbcr of Conmcrcc, erd takcr ra rctivc prrt in Boy Scout WorL.

Hc her jurt reccntly takcn up golf but hopa to bc rblrr to meLc thc cour.G in 65 by acrt July.

FAGTORY SPEGIIIS

FACTORY LUMBER .A,ND CLEARS YELLOW FIR-SPRUCE RED CEDAR

\N. S, RUSSELL

607 Flatiron Building - Sarr Francirco

Tclcphonc Douglar'6166

Dircct Rcprercntativc of Orcgon and Werhington Millr

GEORGE C. CORNITIUS

Wholesale Hardnrood Ltmber

SOUTHERN HARDWOODS .CHICKASAW BRAND" OAK FLOORTNG

DOUGLAS FIR PANELS

Scnd Mc Your lnquiricr

Ancrican Netional Benk Bldg., Sen Francirco

Tclcphonc Garficld 120

Oldert Exclurivc Hardwood lVf,olcnlcrr oa. thc

Prcific C,oert

MgOULL[lUOH IFAGAil LUMBER [![!.

The opening of our rail departnrent in Los Angeles entirely distinct from our cargo departnrent, simply marks one more step forward in our endeavor to render as nearly perfect seryice as possible.

Our mills are as enthusiastic over our oontinued advancement as we are and are making every effort to back us up in both our promise of quality and delivery.

A. J. Russell Returns from Seattle Shingle Congress

A. J. Russell, of the Santa Fe Lumber Co., San Francisco, who was the only California lumberman to attend the seventh annual Red Cedar Shingle Congress, held at the Gowman Hotel, Seattle, Washington, on Decembet 6 and 7, stated on his return to San Francisco that the Convention this year was one of the most successful ever held by that organization and that a great deal. of good constructive work was accomplished at the meeting.

The Convention opened on the morning of December 6 rvith a meeting of the Board of Trus- wlth tne boarc or r rustees of the Shingle Branch of the West Coast Lumbermen's Association and the Advisory Commitee of the Red Cedar Shingle Bureau, presided over by E. E. Case, of Raymond, Washington, president. This was followed by the third anual Filers Conference, at which sar,r' filers from every section of the Northwest discussed problems of mutual interest.

With W. C. McMaster presiding, the opening session of the seventh annual Red Cedar Shingle Congress opened on the afternoon of December 6. Among the speakers at the afternoon session were A. J. Edgecumbe, president of the British Shingle Association, who spoke on "Shingle Merchandising." R. W. Neighbor spoke on the "Relation of Stock Control and Sales Turnover" rvhile A. J. Russell, of San Francisco, discussed "Advertising and Sale of Shingles as Roofing Material."

R. S. Whiting, Manager of the Shingle Branch of the West Coast Lumbermen's Association; A. Bevan, Assistant Manager; Col. J. W. Warren, Field Representative, and Charles E. March, Field Representative, concluded the afternoon program by talks on "The Activities of the Shingle Bureau.tt

In his annual report, Manager Whiting of the Shingle Bureau, declared that 923,000 pieces of literature exploiting of shingles in home construction have been

year at a cost of $8,454.00

being expended by the British Columbia manufacturers. Theiame idea wai urged by T. Coale, engineering special- ist with the Colby -Engineering Company of Seattle. Charles E. Marsh, of ChicJgo, coniected *itttthe field staff of the Shingle Association, urged the collective advertisinig of shingles through the association.

A. J.fuorley, of the Saginaw Timber Co, Aberdeen' was elected president fo irthe ensuing year. P. R. Smith, of Seattle, -was elected wice-president. R. q. Whiting was elected Manager, and A. Bevan, of

REPRINT FROM SEATTLE POST INTELLIGENCER DECEMBER 10, 1923

A. J. RUSSELL IS SEATTT.E VISITOR

A. J. Russell, debonnair manager of the Santa Fe Lumber Company of San Francisco ,one of the biggest lumber wholesalers in California, and the original Ausustus B. Biddell, the famous lumber character in the Cappy Ricks stories of Peter B. Kyne, casually dropped into Seattle yesterday to get an t'earful" as he expressed it, of the seventh annual red cedar shigle congress at the Gowman llotel.

"Gus" Russell, as he is affectionately known by his large circte of friends throughout the Pacific Coast, is a close acquaintance of Capt. Robert 'Dollar, the original "Cappy Ricks," and a boyhood friend of Peter B. Kyne, the author. Although past the middle age of life, Russell is considered the most fashionable lumberman on the Pacific Coast. coming here garbed in the height of winter masculine fashions.

Russell brought to Seattle a word of optimism for local industry:

"California has exoerienced the greatest building year in history, and 1924 will even show a greater record," he declared. "This, of course, will re- flect prosperity in Seattle, for the lumber for this building program must necessarily come from this section. The entire Pacific Coast will orofit bv this industry."

the advantages distributed this

The morning session on December 7 began with an open forum, with A. J. Wartes of the Excel Shingle Company, of Seattle, in charge. Indrrstrial problems were discussed by H. Fugerson, of Anacortes, and D. H. Carpenter, of Everett.

A. J. Morley, of Aberdeen, presided at the afternoon operi forum during which the red cedar shingle bureau discussed various phases of the shingle industry. A. Eastman, of Vancouver, B, C., urged the industry to expend more money in advertising, explaining that a fund of $60,000.00 was now

Seattle, was elected assistant manager. In commenting on the work at the Congress, Mr. Russell stated that the Assoliation was particularly gratified at the excellent association work accomplished by Manager Whiting and his staff in exploiting Red Cedar Shingles in home construction throughout the country. He said that it was the desire of the Congress to continue this excellent work on an even bigger and stronger plan in the future. After' the Congress, Mr. Whiting returned to Chicago where he will continue this work through the eastern sections oI the country, while A. Bevan will push this r,r'ork along the Pacific Coast. Mr. Russell said that the shingle manufacturers of the Northwest are determined to make better shingles and a better standard of grades. The manufacturers state that in the future they rvill not produce any more shingles than the market will absorb, and that the mills that are now down will not begin manufacturing shingles until the srrpply and demand become more equalized. It was also announced at the Congress that the manufacturers ol 24" shingles have decided to market this grade of shingles through one sell-; ing organization.

On the evening of December 6, a smoker was held at the Gowman Hotel, which was the Convention headquarters, after which the shinglemen told a. few stories and did a lot of reminiscing, and many of those prresent regretted the abscence of Peter B. Kyne, lvho at present is in New York, and Jack Dionne, who lvas detained at Houston, Texas, on business. Both Peter B. Yyne and Jack Dionne, together with A. J. Russell, were the California representatives at the 1922 Congress. A special theatre party'ivas arranged for the ladies on the evening of December 6.

The congress was brought to a close on the evening of December 7, with a banquet, entertainment, and dance held at the Gowman Hotel. The arrangements and entertdin":

-NEEDEDEight Billions For Buildittg

Think of it!

Eight billion dollars needed for housing pur?G€s in the United States in the immediate future.

If that statem€nt came from any lesser an autihority than the one we quote -<ven though the figurec were cut in two-they would be generally considered to be wildly e:raggerated. But they come from a malr better infonned, md better able to make such an egtimate tlnn any other man in thir rvhole nation.

-S. W. Strausc of Chicago and New York.

The other &y President Coolidge a.rked Mn Strausr to call, and when they met he asked him for infonnation concerning the country, its necdt, itr eitua. tion, etc.

And Mr. Strauss made to President Coolidge the ctatement that eight billions of dollar! ir needed in this country at once to cornplete the housing of the nation and its goo&.

S. W. Strauss has financed more buitding trlran any otiher ten men now livlng. He knowc more about the calls for building financec than any other man, and when he said eight billions, he meant eyery dollar of it.

To the doubting Thomas'c of the building indrutry, that statement of Mr. Straure could be taken ar a won&rful Christmas prerent, for it meanE pros. perity for ttre building indurtry and for the building trades for yeara and years to come. Putting up eight billion do[ars worth of buildings is no small iob. It will require yean, with all the building forces at our national cornmand.

During the past two yean many men have made estimates of the houring needs of this nation, none of whom were as well equipped to speak as ig Mr. Strauss, and none of whorn guessed anywhere near aE high as he did.

A great building program bringe attendant prosperity, md proaperity in its turn cneateE mone building demand, and so it goes in circles.

And the lumberman sits in the center of the charmed circle, and-if he lives up to his iob-should play a very leading role in the great building drama.

A splendid thought for the holiday reaaon.

wE wrsH you MERRy cHRrsrMAS, MAy youR cup oF Joy ,

o'ERFLow

MAYJHE ROAD BE SMooTH BEFORE YOI-J. .AS ON YOUR *1" * # MAY THE TR.UBLES oF PRESENT AND THE HARDSHIPS OF PAST .ffi fk No L.NGER rHAN A BUBBLE rN A 'RAIRIE cycLoNE LAsr. &

THAT EVERYTHING YoU'RE VISHING FoR YoURSELF MAY ALL S

coME rRUE ffi

rs THE suM oF ALL THE TWISHES THAT WE'RE WISHING NOW FOR

MAy 'ANTA L.AD youR srocKrNGS *HII-^E, THE FIAppy Joy-

BEr r -q .LANG,

M ', THE SINCERE CHRISTMAS GREETING OF THE WHOLE . ffi 'MccoRMIcK GANG

mTHERE \vAS A LITTLE MAN AND HE BOUGHT A LITTLE CARD AND HE \WRINKLED UP HIS FOREHEAD AND HE PONDERED LONG AND HARD AND HE TRIED TO THINK UP WISHES THAT A CLEVER CUSS MIGHT QUOTE AND FINALLY HE SAID, "OH, HELL'' AND THIS IS WHAT HE WROTE-

"Memy Ghristnas"

Santa Fe Lumber Co.

J. "Crurtt Rurrclltr Ouft

PORTIJ\ND LUMBER CO. OOAST RANGE LUMBER, CO. PORTITND, OR,E.

C. Ganahl Lumber, Companyr Progressive Retailers

With the completion of a large handsomely furnished new office building, and' a new finish storage shed at the East First Street, Los Angeles plant, the C. Ganahl Lumber Company has added another link to the large chain of modern retail establishments maintained by this organization.

The Ganahl Lumber Company was formed in 1884, and incorporated in 1908. Mr. E. F. Ganahl, better knor,r'n as "Gene" is the president and general manager of the company, and his brother, Mr. C. C. Ganahl, holds the position of Secretary-Treasurer, both of these gentlemen being active in the handling of the business, and on the job every day.

They now operate eight plants in California; five in Los Angeles proper, one at Inglewood, their storage yard at Redondo, and they are the principal stockholders and control the Union Mill & l,umber Company at Santa Barbara. Their Los Angeles yards are located at well selected points throughout the city, the East First plant being the main vard, where the largest stocks are carried and where the executive offrces are kept. This yard is a model.

The new brick ofifice building (this plant is in fire district of the city) is one of the largest and best arranged lumber oflices, anyrvhere. It is about 60x100 in size, is well lighted by numerous large windows, and is trimmed throughout r,r'ith curly redwood, and oak. As shown in the picture, the service counter extends one length and tl-re rvidth of the building, leaving a large amount of space for the bookkeeping and estimating departments, with the private offices of the executives located in the rear. The yard adjoining this office building is well arranged with the idea

of the most efficient handling of stocks. Their track runs the full length of the alleys, with racks on each side, arranged for quick unloading. The new finish shed is built of galvanized iron, has concrete alleys and foundations, and will store approximately 100,000 feet of flooring, ceiling and finish. The entire yard is paved with concrete.

At Redondo, this companv has a largelvharf of their own, and has storage capacity for many millions feet of lum-

ber. They also conduct a retail business at this plant, and have their orvn dry kilns and planing mill. The C. Ganahl Lumber Company handles practically all of the so-called side lines usually handled by progressive lumber companies. Their roofing, cement, plaster, wall board and hardware business is conducted at a profit, and these lines are sold at all of their yards.

wH:o"

,i;A"iieu) roofing beau,ty \ long awaited by architeCts

I\ IEVER before, in a slate surI \ faced shingle, has such beauty in roofing been available! A hitherto unknown color in slate, weathered brown, has recently been discovered in the Richardson quarries of Georgia.

Architects have been quick to recognize the rare distinctiveness of this new color, especially when it is blended with other Richardson shingles of j ade green, i tile red,orblackpearl.Withitthey I aregivingtothemod. ernhomeanewbeau-' ; ty-and, best of all, i .a beauty that lasts!

" -''frrGiiie cdriiii,irr" i bring you new cus- i tomers-many who i 'hitherto ,would not j consider a slate-sur- ' faced shingle fortheir i roof.

A super-shingle

Weathered brown is

SuperGiant

used exclusivelyon the Richardson Super-Giant Shingle-a unique roofing product which, in addition to its beauty, offersyou an unusual degree of roofing serviceability. Fore&lmple, itsgreater size (10" x 14') saves 35l, in cgst of laying. lts 5O/ogreater thickness makes it last much longer, and casts a deeper shadow line ontheroof. And its lW/sgreater stiffness keeps it rigid in all kinds of weather.and makes the whole roof twice as firm.

Moreover, its inner materials, felt and -asphalt, give.cqnclusiveevidenceofitsensto;do?d durance. Richardson shr".rhfsll, asyou know, has

Th2 Srpa-Gidnt ShinelFs0Vo thicha; 1007o mmc igid, and 357o morc ccotpmical in cosl oJ latling

forthelast fiftyyears been recognized as thebest. Andtheasphalt which goes into it is of the highest grade raw naterials refinedexclusivelyby

an improved Richardson process.

Prow the facts yourseu

A super-shingle indeed,when you weigh its points one by one ! First -absolutely exclusive color effects. Second-unusual dimen. sions which give added life to the roof at 2{ less in cost of laying. And finally-exceptionally high test standards in its materials. These definite talking points*€specially the exclusive cplor effects-will strongly appeal to your tustomers. And, of course, Richardson SuperGiants are equally good for new or "over the old roof" jobs.

. Send for,our.$eautiful ne.w trooklet, R o oJs ol D isl in c tion, together with samples of Richardson Super-Giant Shingles in weathzred brown and other colors. For every roofing use there is a Richardson product-from Lok-Top Asphalt Shingles to Rubbertex Roll Roofing with Pyramid Kaps. Just use the coupon below.

?fnrcHannsoN

coMp,rNy

Lockland (Cincinnati) Ohio

Melros Park (Chicago) IU. New Orleara, Ia.

Mail this couport

Thc Richardmn Company

Dept.45-H l,ockland, Ohio

G€ntlemen-: Please aend me samolc! of Richardsr SuocrGiant Shingleg, your ndw booklet and furthcr factr about Richardron Roofing.

Namc.,.

Addr€.!.:

Fron thc mahcts of Fhr-atilc Housclobs, VishaV Mm' banc Rnfi, Visbtc, Wall Bomd, and s;milar btoducts

1923, Thc Richardrcn Compauy

n'Them Days ate Gone Forever"

By Jack Dionne

The other day I heard a mother talking most seriously to her seventeen year old boy. He wasn't a bad boy, but her old fashioned notions about seventeen year old boys staying out night, going to late dances, etc., were at variance with modern notions. She told him about how seventeen year old boys used to do when SHE was a youngster, and how early they went to bed, and the many things boys did THEN that she thought they should do NOW. And when she stopped for breath, the youngster naively remarked:

"But mother! 'Them days are gone forevet:"'

Ife was just quoting the slang of a modern funny strip that runs in the daily papers, but it answered the whole proposition, from HIS philosophy.

It seems to me that that slang phrase applies mighty aptly to the still remaining great number of lumber dealers who think that "lumber is lumber," and that the only way you can induce people to buy it is by making thern the right kind of a proposition. (Which usually means, the hest price, terms, etc.)

As a matter of fact, while we haven't had a chance to actually count noses, our €fuess is that the old-timey lumber dealer is still in the majority. We wouldn't be surprised if it were quite a considerable majority, also.

Yessir, it's hard to admit, right here at this Christmas season, but while we rejoice at the thousands of live lumber merchants who have by their splendid creative merchandising efforts put a new and better face on the lumber industry, yet it is undoubtedly a fact that more than half of all the retail lumbermen in this country are still doing business just as their daddies did-just as it was being done a generation ago.

For one who has "labored in the vineyard" of modern tnerchandising for lumber dealers for sixteen consecutive years of editorial and vocal "preaching," that's a sad admission, but a fact, nevertheless.

, But, havlng uttered that bit of humility, let us do a 'little proud boasting by remarking that while the above ,statement is unquestionably true, it is NOT true in the rterritory where our preaching is constantly read and heard.

If ALL lumber dealer territory enJoyed as high a per; centage of merchandising effort as the territories served by iTHE GULF COAST LUMBERMAN and THE CALIFORNIA LUMBER MERCHANT, the dealers who do business "like Dad did," tryirig to meet the conditions of this day of the flying machine and the radio-and the human demands for service that come rvith this fast-moving generation-with the supply and the service of the stage,coach days, u'ould be in a hopeless minority.

I We have THAT to be thankful for at this Christmas seasoir.

And in 1924 we're going to see how many more con-

verts we can bring into the advertising, merchandising, salesmanship, modern service fold.

When you stop to think of it, you wouldnft think it would be so hard a job to convince business men, who [ook, speak, and in all other ways ACT intelligently, that they ought to do something to keep up with the times; that the service, and the methods of doing business that used to prevail a generation ago, are entirely back numbers now; that people who are marveling at the new things and the new thoughts, and the marvelous development in all other lines might expect something new from the building people, would you?

But it IS ! It's the biggest job and the slowest in modern history. Strange, too, the way it afiects the difrerent men. You propound the doctrines of modernly merchandising building materials to one m?n; and he becomes a perfect enthusiast on the subject. Every thing he tries in a merchandising way, seems to simply excite him into try-

(Continued on P,age 16)

Durlng thc War, SPRUCE frm rO6 difrcrcnt fourccr vcBt Into thc malltg of Britlrb end Frcnch rlrplanc. Of the totsl uount u:cd, Grrhm ldu4 Britirh Colubia, cupplied bcttcf thln 90Vo, ot norc thu all thc otler ,10,1 rourcC put togrthcrt

GRAHAM ISLAND SITKA SPRUCE

Wlth apprcximatcly 3,ie05@,000 f.Gt of Viratn Tlnbcr on Grahu lrlud, wtth e flcct of rtccl, rtcu luubcr rhoonere ud wtth Sitandc raw r4lllr ln thc Norttwat end rt I-oc Arryclcr. Herbor,+dl owncd rnd opcntcd by u&-wc cln Lrurc r rtcrdy rupply of. hlgh lrado rprucc lunber.

Pricer ind dctailr or rcquc.t

(Continued from Page 15)

ing others.' There,is such an prdept and direct apfeal, that he eats, drinks, afil sleeps merchandising. " It becbmes ttie ' first and foremost thought in his cranium.

And then the other fellow ! Wherv ! In the words of the advertising person from Michigan, "There IS a difference." To him it's all bosh, bull, bunk, etcetera. The idea of'supposiirg that you can MAKE people buy lumber by merchandising. People buy lumber when they need it, and they buy it where they can get the quality they want at the lrowest price, dnd that's all there is to it. And he sits right .there on his lumber pile ,and doles it out to the builder who discovers his own needs, at such and such a price. He calls on the contractor trade, and watches for news of people who are planning to build.

,And THAT'S the system. The fellow who cuts his wheat

rvith a hand scythe, and threshes it on the barn floor with a club, is a super-progressive comp4rqd with the reaction.ary lumber dealer.

And then, of course, there are the various intermediate courses, between the reactionary and the enthusiast. There is a large percentage in between who believe that building material CAN be merchandised successfully, and that business CAN be created, but who never can bring themselves to the point of spending the rnoney and beginning the physical and mental effort that is required.

And next year we'fe goirtg to talk plans, display rooms, personal service, personal solicitation, intelligent salesmanship, forceful and thoughtful publicity, etc., in the hope that some day we may be able to look in vain for an oldtimey lumber dealer, and say, as the litle boy did-

..THEM DAYS ARE GONE FOREVER.:'

M. Hotchkiss Reelected President of

California Redwood Association

At the annual meeting of the Board of Directors of the California Redwood Association, held in the Fronch Parlor at the Palace Hotel, San Francisco, on December 6, the following gfficers were reelected to serve during the en_- suing year: President, J. M. Hotchkiss, Hobbi. Wa[l Co.; Vice-President, Harold A. Plumer, Union Lumber Co.; Secretary-Manag'er, R. F. Hammatt. The Board of Directgrs are: J. M. Ilotchkiss, Harold O. Plummer, W. R. McMillan, Hammond Lumber Co.; Fred V. Holmes, Holmes-Eureka Lumber Co., and P. C. McNevin, Pacific Lumber Co.

The Association rvill continue and better the "Redwood Service" to the retail dealer, which service has proven so benificial to the retail trade during the past year.

An effort will be made to try and organize regular monthly meetings of the Redwood traveling salesmen, who are the direct state representativqs of the various Redwood manufacturers. At these meetings various phases of the Redwood industry will be discussed and arrangements will be made to have-a prominent speaker address each meeting. Among the -"ubjects that will be given consideration are: the manufacturing of Redwood, the uses and physical characteristics of Redwood, and the retailers problems. These meetings will be held at various points throughout the state.

The Association went on record as against anti-shingle legislation and rvill take an active and aggressive stand where necessary in connection with anti-ihingle legislation.

Direct netvspaper advertising to assist the retailers to sell Redwood was exhaustedly discussed and the matter ras laid on the table for a future decision.

The Directors voted the association their unanimous support of all the mills for the year 1924, and, the officers of the association expressed their belief that additional members would be secured for the ensuing year.

J. M. Hotchkiss, who will be serving his second term as President of the Association, is one of the most active and progressive lumbermen in the State. He has been connectl ed u'ith the Hobbs-Wall Co. for twenty years, and is VicePresident and Manager of the company.

Those who attended the meeting were: Theodore Lerch and C. F. Flinn, Albion Lumber Co.; J. H. Holmes and Fred V. Ifolmes, Holmes-Eureka Lumber Co.; W. R. McMillan and' Henry Faull, Hammond Lumber Co.; P. C McNevin and Al Nolan, Pacific Lumber Co.; Henry Hinkt Dolbeer & Carson Lumber Co.; John Reed, J. R. Hanify Co.; C. E. DeCamp, Casper Lurnber Co., and H. W. Sinnock and M. V. Johns, Redwood Sales Co.; and R. F. Hammatt, California Redwood Association.

' Sbealcing of retail advertisernenta, ien't thia one just about the most attractive copy that you have sien? ''This full page appeared recently in a home-owning magazine, published at Los Angelea.

Ready to Build

Plans, specifications, material lists, costs, etc., have been prepared on this attractive design. No time lost in getting work started. Everything carefully planned to eliminate unnecessary waste in cost of construction.

o.,p"L€" I LrvIN,otR@H t{n other

0J our 7l , n .r l I<eadJ- to -.6utla nest[ns o

on page z//

All data and information as to selection of materials and their costs, as well as cost complete, is on file in our office for these and many other attractive home designs.

WE HELP YOU BUILD

'We are not builders-do not wish to build your home-but take this means of oftering you an immensely valuable service in selecting plans and materials, arranging for competent labor, etc.

Rough Lumber

$782 Finished Lum,ber

$338.64 Sash and Doors

$275.7e

and Dos'ney

\[r. M. Cady Lumber Co. Buys Big Mill and White Pine Tract in Arizona

.,:i

i Houston, Texas, Dec. S.-The most important mill ahd :'inew company, and already actively in the harness in Aritimber deal in some time has just *begn :cOfisurfihrated by.',zona.

The W. M. Cady Lumber Conipa6y,i6l McNary^'I-r., fL ' Mr. Adey.has been with Mr. Cady since he started the rhous manufacturers of Southerp Pjnd'lurirbei'and timbers. two big mt$ri bt McNary, La., thirteen years ago, and hap ,rTtrey have purchased a gr.df white'pine opiration at,...worked up,ftoin'tte position of assistani in thelales office, Cooley,Ariz.,togetherwithIf500,@,000feet.of whitepftre -rto Assistant:Geqetat_.,Jvlanager. His advancement to Gentimber. The mill is that of The Apaihe Lumber Company, ';eral Manager,.ofth-e woqderful nerv property is a well deai Cooley, Ariz., and,the timber is owned by the United": served prirmotiori fof:..i,tnan of splendid ability. States Government and is trarlsfefred in the shape of ,a The groduct of thElplantrit Cooley is soft, high grade cutting contract givoi the Aizona concern by tfie Gov- whiterpiae, and ranfgJ high arnong the softest ind finest erntnent, and now transferred with official permission to'the ' white'pine growing tin the continent.

W.' M. Cady Lumber Company.' The purchase also ihr. The big plant at McNary, La., which has been making cludes a railroad 72 mitei long running from Holbrook, lumber history for thitteen years, will be cut out in a few Ariz., to Cooley where the mill is located, together with a more mbnths, and will then blow its whistle for the last tt*p191e^l^o^SSing equiprnent. The consideration in:the deal tjme,' It_is now in charge of Mr. B. F. Smith, Vice Pres!- iS:$3,000,000.

i r . ' ,dgntof thecomp?fl],,whowillremainthereuntilthelast

The sawmill plant is oti€ of the finest in the entire'coun-' log is cut. W. M. Cqdy built that great institution thirtry, just completed two,years a$o, and ls coriiposed of:thrgg teen years ago, and conilucted one oI the most successfdl electrically driven Filer & Stowell, band mills, togethir lumbering operations in the whole history of the South. with every sort of modern equipment for the handling of It was unique inasrnuch as it immediately adopted a policy the logs, and for the drying, dressing, loading, andgeneral ',that had never bi:en,used before, that of cutting long leaf haudling of the lurnber, all electrically driven. tiui,lrer into- thick lumber, ties, and timbers to the greatest fhe mill at the plppqnt time cuts about 175,000 feet of bxtent that the logs would allow, cutting no inch lumbel luriber on a singli i6ift, and The W. M. Cady Lumber' except what the tirrn of the log forced -them to cut, and Company will immediately equip it for night and day oper- grading nothing higher than Number One stock, all the ation, giving them an annual product of about 125,000,000 "uppers" going into their common lumber. This permitted feet of lumber. ! cut at great sped, and they equipped their mills accordinS

'They are going to change the name of the fuwn as soon to this plan, using circular and gangs only. They built two as possible, and the operation will be condircted under the big mills side by side, one r"r'ith two big circulars and a spme old name of The W. M. Cady ,Lumber Company, heavy gang, and the other with one big circular and gang. although it is understood, that a new corporation will be Cutting only two inch and thicker stock these mills estabchartered under the Arizona laws tq handle it. lished records for production, and made money through the , The new owners took charge of the plant on December worst times the Southern Pine business knew. first. On that date W. M. Cady, Herbert F. Adey, and They devised the slogan, "The Best of the Log for the Sam M. Eaton were at Cooley to take over the property. Best of Dimension,"-a1d made it famous. They went on Mr; Cady has named Herbert F. Adey as General Manager the theory that the much greater speed of their production, of the new properties, and Sam M.'Eaton, who has been coupled with the fact that in cutting timbers they are enSbles Manager at McNary, La., is Sales Manager of the abled to "box in" many defects that would develop, were

B. '\ry'. Byrne Returns from Northern

,,

Trip

Mr. B. W. Byrne, Secretary of the Western Hardwood Lulnber Company, Los Angeles, has returned from a tenday trip to the northern part of the state, where he managed to take in many of the sights and events.

' Mr. Byrne attended the joint Rotary mseting held by the San Francisco and Los Angeles chapters, and after transacting businesF in the Bat District, he journeyed to Sonora and Merced Falls where he visited some of the mills.

He made the trip by automobile, and was accompanied !y Mrs. Byrne. B. W. Byrne, is popularly known in Los A.pgeles as "Bobbie," his correct name, however, is not the. same as the other famous Scotchman, but happens to be Bayard.

the logs cut into inch stock, more than atoned for the loss of the "upper" grade of lumber. Their stock has always been famous for its quality, they gave splendid service in production and shipment, and have played an entir"ely dominating part in the Southern Pine drama in the Southwest since they started.

. It is understood that Mr. W. M. Cady rvill make his home in Southern California from now on. S. M. Eaton has already visited Los Angeles on a selling mission, and much of their stock will be sold in California.

NEW MANAGER FOR PELTON & LEVEE

Mr. R. P. Holmes, formerly a sales executive with the Consol'idated Lumber Company, at Wilmington, has taken the position as general manager of the Pelton & Levee retail yard located on 'West Pico Blvd., Los Angeles.

Mr. Holmes is, a lumberman with many years of experience, both in the retail and wholesale ends of the game. Pelton & Levee operate several yards in Los Angeles, and'are also jobbers of other lines of burilding materials.

Sterling Lumber Company Exhibits at Mountain View Exposition

One of the most popular exhibits at the recent Prune and Apricot Association Exposition at Mountain View was the exhibit of the Sterling Lumber Company advertising "Sterling Quality" building material products. The booth was constructed of Schumacher Wall Board and one of the many points of interest to the visitors were the two rnodel homes ihat they had on exhibition. The floor of the booth was made of octagon shingles. Hand colored wall pictures, bungalow books, and photognaphic plan books, together with wooden shingles and the various grades of building lumber were on display. They were awarded the stcond prize, a beautiful hand painted blue ribbon, by the_exposi' lion com,mittee. The exhibit was in charge of E. H. Dean'

WALTER JOHNSON NEW SECRETARY SPLrr REDWOOD ASSOCIATION

Walter Johnson, has been appointed secretary o{ the Redwood Split Producing Association, and is now in charge of the association's office, in the Imperial Hotel Building, at Fortuna. The association meets every two weeks and their 'membership comprise about 80 per cent of all the split redwood operators in the Humboldt County District.

E. W. Haight, the well known Humboldt County redwood lumberman, is president of the association.

manager of the Sterling Lumber Co. yard, at Mountain View.

The Sterli.ng Lumber Co. are progressive and active lumber rnerchantJ of California and are constantly pushing the "Own Your Own Home" idea forward. They have all their yards equipped with a complete 9u!ta!19 l!l-:_eryice arrd are stiong boosters of BETTER HOME BUILDING. F. G. Dutlle, with headquarters in San Francisco, is the president of the Sterling Lumber Co., who own and operati twelve retail lu'mber yards in the Santa Clara, Sacramento, and Sonoma ValleYs.

The man who has graduated from the school of experience ma)t think Alma Mater is a Movie Actress, but he won't have to eat neck bones in his old age.

STRONG MEN WEEP-

when houses shrink,. doors refuse to shut, windows jamb and drawers get stuck,-all because owners did not know that RED-' WOOD seldom swells or shrinks, remaining unaffected by the dampest or driest weather.

That is only orre of the'virt'u'es of REDWOOD,-but it is one worth harping on.

You can show yout custorner plenty of examples in point, and you may give hlm, besides, the report of the Forest Service, Unlted States Department of Agriculture, where the government puts itself on record" about the resistance of REDWOOD to climatic changes.

Advise that customer to take a walk around, look at roofs.and elde walls, porches, pergolas and framed openings. Show htm that the REDWOOD eiding and shingle never humps, splits, curls nor stafurs; that Redwood columns neither warp nor check; that openings. framed in Redwood are truly framed forever.

That's the best way to answer his question-

MEMBER MILLS

ALBION LUMBER COMPANY

DOLBEER & CARSON LUMBER GO.

GLEN BLAIR REDWOOD CO.

HAMMOND LTMBER @MPANY

J. R. HANIFYGOMPANY

HOBbS WALL & COMPANY

HOLMES ET,'REKA LI'MBER CO.

LITTLE RI\rER REDWOOD CO.

MEND(rcINO LI'MBDR COMPANY

NORTIIWDSTERI{ REDWOOD CO.

TIIE PACIFIC LUMBER CO.

T'NION LT]MBER COMPANY

C.ALIFORNIA REDWOOD ASSOCIATION

24 CALIFORNIA ST.

SAI{ FRANCISCO

WEBSTERT "Assistance rendercd, duty performed."

JACK DIOltf{E: "The Magic Password that Unlocks the Vaults wherein lie hidden away the best of Human pos- ' sibilities; the Aladdin's Lamp of Modern Business."

Kiln Drying'Western Pine

Western Yellow Pine (Pinus Ponderosa) distributed, inland, from British Columbia to Northern Mexico, is one of our most valuable commercial soft woods. Its proper kiln drying is of great importance to operators because tlrere is large degrade from blue stain when it is shippcd grecn or rir-dried in the yard, especially during fall, winter and spring months. For pine ,m,ills, dry kilns are indispensable. A good kiln is the means of quick turnover of stock and capital, and underweights for eastern shipment-as'all pine mills are inland mills. This not only applies to kiln drying the upper grades but the lower grades as well.

The proper kiln drying of Western Yellow Pine has offired problems which have ar'oused much discussion and in. terest in the pine belts of Washington, Oregon, Idaho and Ca-li.fornia. Kiln stain elimination and drying out the large prcr:cent of water or sap in this stock, in the mini,mrtrm of time and of stearn consumption, has called forth the best efforts of mills and dry kiln cornpanies.

The problems invblved are different from those encountered in drying other western soft woods. In the first place, w€stern pines contain much ,rn,ore water or sap, averagin'g fro4 85 per cent to I75 per cent moisture-content based upon bone dry weight. In th,e second place kiln 'drying is complicated by the occurrence of brown stain under the surface of sap boards, which produces considerable degrade, unless properly designed kilns are used, and intelligent operation is had. This stain seems to be increased when stock is cut from old logs and can only be held to a minimum. by careful kiln operation and'moderation of temperature schedules.

Stain prevention and quality drying, requires low temperatures not exceeding 190 degrees, and averagin$ from 160 to 180 degrees, depending upon the stock being dried. Getting most satisfactory results requires the removal of the large amount of moisture or sap, which this stocl{ conrtains, as fast as it com'es to the surface. Sweating in the kiln intensifies stain.

The Bowman-Hicks Lumber Co. at La Grande, Oregon, who have recently installed a battery of 4 Moore single charge dry kilns (shown in pictures on opposite page) are getting exceptionral quality of drying in the minimum time,

and 'their operation will be of general interest to pine operators.

They have a brttcry of ten kilns all of modern fi1e pr99f constriretion. Their litely installed 4 Moore kilns havt l?inch outside tile walls with tile and concrete roof. The]" are of single-chrrge compartmenrt type open one end only with operating pit at back end. Tracks are level. La Grande is also the hom'e of Dan R. Turner who worked oqt the details of the sorting ind dry kiln stacking systems of which photographs are stown. Cars of lumber are handled from stackers through dry kilns and to unstlckers by means of electric transfer with cable. One rlnn''and sometimes a helper does this handling. .

The simplicity of Moore Pine Kilns is one of their biggest assets. The illirstrations above and at left and, description points out their main features.

Sufficient pipe is used to reach quickly drying temrp€-rature at the .stirt, and to give large drying Power. This pipe is installed ini 3 full lines of pipe beneath the lumber io give equal heat at the twrr ends of kiln. It is distributad throughout the space beneath the lurnbtr to'heat volume of air, eoils have good drainage and are economical in steam consumption, als-o take carJof expansion in the simplest manner. It is a high powered heating system.

WE OFFER

I car-Ye" FAS PLAIN WHTTE OAK

3 car*3/e" FAS PLAIN WHITE OAK

3 cars44' FAS PLAIN RED OAK

4L w lt. G. BoHtssEll WZ knrfrtrdng

oF

H.A,RDWOOD LUMBERffi' If

IHlandw@od

Pnobebty tho greatgt vrricty of herdwoodr iD th. wlolc thtGd $rlG.

TIb & BRANNAN ST3. ; - . SAN FRANCI!'CO

Havc you rcccivcd a @py of ou booHc't, sOrigin and Hirtory of Hardwoodl" hficly publirhcd. Scnd for r colry. You will bG iutc!.dcd.

fron the latest issue of "Moore Facts," issued by the Moorc DrY Kiln Comfarl.

VE THI TRADE

NOTHER FLOOR UFACTURING ou/ ABLE TO ERVICE.

WE CARRY IN STOCK AT ALL TIMES

COLONIAL DOORS

PANEL DOORS sc. DooRs

FRONT DOORS

FRENCH DOORS

SASH

WINDOWS

CASEMENTS

ADE POSSIBLE S IT HAS MADE EMARKABLE INSTITUTION,

M. C. DOORS, c. c. DooRs

PANELS

When Milady A-shopping Goes

Does she stop at YOUR office Mr. Lumberman?

Or have you still a place of business where Milady is about as likely to go shopping, as she is to a blacksmith ahop?

Aren't you ever, ever, ever, in your ur-{role life, going to scriously consider what it means to YOUR business, to be entirely unknown on Milady's shopping list?

She picks up her,magazine, every page directed toward making Milady WANT something. She reads of new and wondrous things that appeal particularly to HER*and to cvery oth.gr HER in the feminine world-and DOWN THEY GO on hir shbpping list.

And Milady's rn'agazines are giving much space, and devoting much intelligent effort to showing Milady how lwonderfully her horne may be improved by this, that, and the other, in the line.of new and modern home im,provefirents.

Do THOSE suggestions go down on Milady's shopping list? NEVER. They go down on her list of REGRETS .r*$qsat6. she wouldn't know where to go to get them to save her life.

The argument may cotne that there are always competent architects that she may call upon when she wants home changes, and home improvements, and that argument only proves our case.

Milady is never going to indulga in the seasonal hqne changes in which she becomes interested, until she c.en go SHOPPING for them, and find some MERCHANT vho bas them. for sale, and to wtrom the selling of beautiful IDEAS is a business, and a pleasure.

And quick comes the replv,-"How can we afiord to open a store, with store rental, and store expense ?"

Heaven keep this laughter frorn our lips t

Every Dago that ran rustle ,up a :twenty dollar bundli of greasy dollar Williams ca.n,-get a corner.on the best street of your town with HIS little shop,iyet the HOME BUILDERS of the p.ation, want to know how they can afiord to come in out.of the mud.

Figure it for yourselves-but remember-GET READY TO BE ON THE LISI' WHEN MILADY GOES ASHOPPING.

"Why An Association" From a State Standpoint

Bv Mrs' Jessie Egslesto*, XJ;l;l,i.,t"llrnia Retail Lumber-

From my standpoint the first r€i?Soll for the existence of a State Association is "Preparedness." We firmly believe in preparedness for war, in fact in preparedness in all things, and so the Retail Lumber Deaiers of this State should .be prepared for any emergencies that may arise !l having^ a strong state Association, with the necessary facts and figures to combat adverse criticism and erroneou-s statements and action detrimental to the retail lumber industry_; also able to act promptly and efificiently ,on all matters of legislation which is a very vital subject at the present time, especially in view of the movement on foot to teg- islate against shingles. I believe the state Association should feel highly flattered, that it was called upon by the Shingle Manufacturers immediately after the fire at Berkeley to act for thern and do everything possible to pro,tect their interests until they could get a man on the job to handle it ,themselves. It is needless to tell you that we im,mediately took steps to protect shingles, working with the California White & Sugar Pine Asso,ciation and the California Redwood Association, and while we could not Drevent the ordin,ances prohibiting shingles from passing we aia at least make them give shingles a square deal by prohibiting all Class "C" roofings a,nd not legislating against shingles alone. Jt is not necessary to repeat what the State Association ,accomplished, in regard to the State Housing Act-

no local Association or interstate association would have been able to have gained recognition and be allowed to sit in with and present the c.ase to the Senators. This Mr. Conner, Mr. Pinkerton and I di,d at Sacr,a,mento and succeeded in putting in the amend'ments which made the Housin$ Act more acceptable to lumbermen.

A State Association should not duplicate the work ,done by any of the local Clubs or other Association. It is not our idea to have a duplication ,of work, and for that reason we, out of deferen'ce to Mr. Porter and his Association which has been established for years, have not taken up the matter of fnsurance nor established a Traffic Department. \A/e'co'uld only have given the d,ealers the same protection as Mr. P'orter and it would entail a lot of detailed work in our office and we feel we should use our efforts for bigger things-things which the local clurbs and his Association cannot ,do for the dealers. For this reason, we are not taking up these things at this time which would bring an income into the Association, and it is therefore ne'cessary that we have more members, as the entire expense,must be borne at present out of the dues.

Another thing that the State Association should do is to serve as a medium for conferring with Lum.ber, Cement and other building materials m,anufacturers in relation to

(Continued on Page 28)

THE BOOTH.KELLY LUMBER CO.

Los Angeles OfficeH. C. CLARK, Sales Agent Central Building Telephone 878-035.

Eugene, Oregon

San Francisco OfficeJ. R. NEYLAN, Sales Agent, Marvin Building Telephone Douglas 2513

GALlFoRlllA wHITE KRE\ and sUGAR PtilES

PAUL BUNYAI{ LATH, sheathing f"*-mm*mzot F"il4-g lumber and Finirh Factory and lath combined in one piece. A p.r- FWffil:/ Lumber. Pattern Stods. Wide dea; fect bond for stucco. A solid job of \Wry./ and uppers for drainboards and shelvsheathing. _One_lec_s itom of pAUL-",r*ro1fiSK 6ra-..rr rrunbcr !.g, Slding and Moldings, material to buy. Reduces cost. *fr.jiXl"-a'I15"""-F*l5*rr;;f*T.. o."' Lath and Shook

"Largest Producers of California Pines"

Mills at Springfield, Oregon Wendling, Oregon

(Continued ftom Page 27)

problems which arise, so that there will be recognition of the retail lumber industry, which can only be acc6mplished by p_ower and force of an organization, pirticularlv in view of the movement under way toward standardilation, in which the retailmen should have a voice.

The State Association should serve as a clearin,g house thru which the local clubs and organizations may Iake up matters o'f importance thru our Manager an.d Field Man, Mr. Wastell-we can serve as a medium for interchangei of ideas between the local clubs and associations, on ,matters of common interest, and post them as to methods of procedure which have prove,n successful ,elsewhere. Mr. Wastell has been in touch with all conditions, both in the State and in the North in the logging and manufacturing sections, and has had first hand information, and in this wai the State Association has been a stabilizing factor-not in price -stabilization, I do not mean-but to give you a spe- cific instance-at the time of the Japanesi Di-saster, we kn-ew that ,ma,ny of the dealers, without stop,p,ing to think things over seriously would be liable to do sbme-hysterical n,ryt_lg, so we immediately sent out a bulletini setting forth con,ditions, and have reason to believe that we prevented hysteria, an{ thus assisted in stabilizing the market., I believe the bulletin service such as we have given has been a good thing toward keeping the dealers advised adthentically of conditions as they really are. This bulletin service will be kept up and even more frequently so that all se,ctions may be kept in touch with conditions all over the state. We have en'deavored thru our Confidential Offi,ce Information Bulletin to ascertain just how many lumb€rrl€n.knew what it was costing them to do business, and it was surprising to know how few actually knew what it was costing theml I believe firmly, that in order for them to know wh-ether it is

costing them more or less than it should, that comparative data should be com'piled-this we have endeavored to dothen only by a uniform accounting system in'stalled thruout the state and by comp,arison will they be able to determine whether their cost of doing business is below or above normal.

Another thing that the State Association should do is to stimulate fraternal relations between dealers. There is no reason why people i,n the lumrber bqsiness should not establish fraternal relationship ,on just as good a foundation as has become customary among people in other lines of business.

It is my firm opinion that this Association should hold more frequent meetings-at in,tervals of at least six months, or perhaps more ,often-so that the retail dealers can, becom,e better acquainted. It seems to me that once a year is not sufficient. It would be a fine thing if the retail dealers would take enough interest in their association to attend our meetings of the Directors-arra'ngemen'ts could, be made to hold these meetings in differen't sections of the state so that the lumbermen could more easily attend-in this way you will come to know your co,m,petitor and have a m.ore friendly feeling toward him-we cannot feel friendly with or talk over things with a man whom we d,o not know -get the other lumbermen in your city to- join your Associalion and then a more fraternil feeling *ilf e*isi and more harm'ony exist than at the present time. It is a wonderful thing for both Hoo-Hoo and for the Association that the Snark rhas seen fit to appoint Mr. Wastell as Vicegerent of this District-in this way Mr. Wastell can get such a personal contact with aU dealers and bring them into a closer relationship with each other.

I trust the time will soon come that every lumber dealer will be proud to have displayed on his letterhead "Member California Retail Lumbermens' Association."

Geo. B. Maxwell

W. W. Wilkinson

J. C. Ellis to Represent Santa Fe Lumber Company in Los Angeles

LUMBER EXPORTS

PORTLAND, Nov. 30.-Po.rtland's lumber shipments to foreign ports by water have averaged more than 1,00O,000 feet a dav this month.

B. W. BOOKSTAVER IN SAN FRANCISCO

Mr. B. W. Bookstaver, Los Angeles manager for the McCullough Fagan Lumber Company, has just returned to his home town,, after spending so'me days at the companies San Francisco offices.

Tlf. P. Mclntyre Builds New Redwood Shingle Mill

The gentleman in the accompanying picture is Mr. J. C. (Jack) Ellis, who will, after Janaary lst, 1924, manage the Los Angeles offices of the Santa Fe Lumber Company.

Until that time, and for some time past, Mr. Ellis has been connected with the Redwood Manufacturers Company, of Pittsburg, California, at their Los Angeles headquarters,

Jack Ellis is well known in the lumber industry in this state, and will without a doubt, proYe a valuable addition to the aggressive organization that has been built up by the head of the Santa Fe Lumber Company, Mr. A. J. (Gus) Russell, who has his headquarters at San Francisco.

W. P. Mcfntyre, of Fortuna, Humboldt County, is now operating his new redwood shingle mill, which has a daily capacitv of 100 M shingles and 15 Ir{ sawn shakes. The new mill is equipped with modern machinery, and he has installerl a 100 HP engine and two 290 HP boilers' Mr' Mclntyre is also one of the largest Humbo'ldt County split redwood producers, and is a large shipper of split shakes, hewn ties, posts, and grape stakes. Mr.'Mclntyre was a recent San Francisco visitor and stated that the Humboldt County split redwood operators were finding an excellent demand for their products and that all the operators in his locality were working to full capacity.

tltholeralc Lumbcr Productr

90S'90O Fife Building

Saa Frencieco

TelePhone Douglar ESI|EJSG

Fir Spruce Redwood Port Orfonl Cedar - Red Cedar Shingler

Our Redwood SPecialties

POSTS SHINGLES GRAPE STAKES TTES

A. J. Russell Attends'Northwest

Shingle Congress

A. J. Russell, of the Santa Fe Lumber Co., San Francisco, left for Seattle the first of the month to attend the annual Shingle Congress held at the New Washington Hotel, .on December 6 and, 7. The Santa Fe Lumber Co. are large shippers of shingles into the California market, and Mr. Russell is generally in attendance at the manufacturers annual 'meeting. After spending several days in the puget Sound Dis'trict, he will spend a few days in Portland wihere he will be a visitor at the Dollar Portland Lumber Co. offices, which mill he represents in California. Mr. Russell will return to San Francisco about the middle of the month.

900,000 FeetDaily Capacity

SUGAR

PIONEER RETAILER ON LONG TOUR

Mr. John C. Light, veteran lirmberman of the West, and head of the Norman-Light Lumber Company, of Miami, Arizona, has been in California for the past si; weeks, on the start of ,an automobile trip that will consume the next five months.

After visiting relatives and friends at various.places in Arizona, Mr. ' Light drove into California, through Needles and has been enjoying the sights in the southern part of the state, and rvill later drive north for a visit arbund the Bay District.

He is taking this trip at the advice of his physician, who has ordered him from the altitude of his home town. for at least six months. .\Arhile Mr. Light is in apparent good health, he has at times been bothered with colds, that have caused him concern.

Well known throughout the rvest, and in other parts of the country, this gentleman has hosts of friends among 'n;irlott"tJl;ess is in the capable hands of Mr. King c. Light, son of John C. Light.

L. C. STEWART ON NORTHWEST BUSINESS TRIP

L. C. Stewart, of the Sudden-Christenson Lumber Co., San Francisco, is on a tw,o-weeks' busines,s trip to the Northwest. While in the north, he will visit the Aberdeen, lfoquiam, Raymond, and South Bend Districts, calling on the several mills that Sudden-Christenson represent in the California territory. Before his return south, he also plans to spend a. few days in the Portland and Columbia River Districts.

SOUTHERN LUMBER COMPANY INSTALLS ATTRACTIVE BOOTH

Christmas is the time for getting and for giving-forgetting and forgiving.

They have also given redwood a considerable boost, in the other building. This is a replica of a Russian Church, built in San Jose by the Russian emigrants, in 1811. The model follows the original building exactly, and it is more interesting to know that the material for this s,mall model was taken from the original buil'ding in'the shape of a heavy timber, and was sawed and cut to the desired pieces at the Southern Lumber Company's mill.

LEON WALKER ON EASTERN TRIP

At a fair held recently at San Jose, the Southern Lumber Company installed a booth that drew considerable attention and favorable comment.

This progressive company is right up to date with a,complete photographic plan service department, and they also m,ake a specialty of handling well known brands of cement and lime.

Mr. M. L. Doane, manager of this yard, spent considerable time on the display, the small model stucco house being complete to the last detail, even to the palm trees and lawn.

Leon Walker, of the Red River Lumrber Co., San Francisco, is in the East on a three-weeks' business trip. Mr. Walker, who is a Yale man of the class of. l92l and also a member of the varsity' football team while at the u.niversity, took a little time off io attend the Yale-Princeton and YaliHarvard football games. He will return to San Francisco about the middle of the month.

BUILDING ACTIVE IN CITY OF.OAKLAND

Building permits to a value of $339,000 were issued during the week ending November 24, in the City of Oakland. 73 of these permits, involving $n4,400, were for one s,tory dwellings.

Wonderful Pictures of Shingle Homes

Friends, Romans, Countrymen, if you are interested in beautiful home pictures and plans, write the Shingle Manufacturers' Association of British Columbia, Vancouver, B. C., and secure fri m them a copy of their big and beautiful new album entitled "Shingle Suggestions in Home Building." Nothing lovlier in the shape of home pictures has ever been compiled.

It contains !)6 pages, every page of interest, is printed on the heaviest of book paper, and bound most attractively in blue-grey heavy cover stock, printed in grey. It looks grand, and it IS.

ft contain.s seventy-one pictures of actual homes covered with shingles, many of the most beautiful homes eve.r seen or dreamed of. In addition there is all sorts ,of infonmation concerning shingle roofs, particirlarly pages of plans in detail, shor,r'ing exactly how to build a thatched shingle roof. Every lumber dealer will'be interested in that department of the book. There is a lot of terse, interesting, illustrated information concerning shingles, in addition to these wonderful pictures and plans.

It is issued by the British Columbia association as a part of their wonderful campaign to "sell" B. C. Edge-grain Red Cedar Shingles to the American builders.

The wonderful book of shingled homes, to'gether with plans for same, charts for building thatched shingle roofs,

and worl,ds of attractive and useful shingle information, called "Shingle Suggestions in Home Building," now being distributed by The Shingle Manufacturers' Association of British Columbia, is ready for lumber dealer use, and the Associati,on requests that we announce that a copy of the book may be had free of charge by every lumber dealer who will ask for it. Address the Association, Metropolitan Building, Vancouver, British Columbia.

FORGIE GOES NORTH

Robert Forgie, well known wholesaler of Los Angeles, left there on December 5th, for a several weeks trip thrbugh the northwest. lle rvent up by rail, and intends visiting several of the mills at Seattle and Portland.

CLARK SHOWS THEM HOW TO TRAVEL

H. C. Clark, Los Angeles representative of The BoothKelly Lumber Company, with Mrs. Clark, spent Thanksgiving with friends and relatives in Sacramento, where he has handled business of his Company for many vears.i He drove both ways at night, in his-new speedy ioidster, ancl while he won't talk for publication, lest the cops get after him, it is understood he hung up a record. He admits no machine passed him going or coming.

You can bank on this-Pioneer Roofings and Shingles always give perfect satisfaction.

Western Lumbermen's Ass'n Meet to be Larsest in History

A. L. PORTER, Sccy.

Next February, from the 18th to the 23rd, inclusive, Los Angeles will be invaded by the largest delegation of lumbermen from other states. that has ever visited this fair city.

On those dates, the Western Retail Lumbermens' Association will hold, its 21st Annual Institute, at the new Biltmore Hotel, and from all indications and predictions, the affair will be one to be long remembered.

Mr. A. L. Porter, of Spokane, the Secretary-Treasurer of this organization, made a trip to Los Angeles in November and started the ball rolling on the arrangements. A committee of Los Angeles lumbermen, composed of the following named gentlernen are working on the entertainment arrangements that will provide for a multitude of diversions for the visitors :

Mt.J. C. Owens, Owens Parks Lumber Co.

Mr. David Woodhead, Woodhead Lumber Co.

Mr. H. L. Rosenberg, Hipolito Screen & Sash Co.

Mr. C. J. Laqghlin, Long Bell Lumber Co.

Mr. E. D. Tennant, Los Angeles District Lumbermens' Club.

Mr. F. A. Dernier, Lumbermens' Service Association.

Mr. Curtis Williams, Los Angeles wholesaler.

Each week ,a meeting is being held by this committee, and so far arrangements have been made, first for a monster Hoo-Hoo Concatenation, to be held probably on Tuesday night, of the week of the Institute. Mr. H. L. Rosenberg, Snark of the Los An,geles District will be in charge of the arrangements for this afrair, and he promises the largest class of Kittens that has ever been taken into the order at one time. Hoo".Hoo is very strong'in Southern California. On Friday night, grand ball will be held in the,main ball room of the Biltmore. This will be open to all lumberdom, and guests, an'dl the registrati,on fee that will be paid by all delegates attending the Convention, will cover the co,st of this affair which includes a banquet also.

Saturday morning all the visitors will be taken in autornobiles for a hundred, mile tour through Los Angeles, and the beach towns, winding up at one or tw,o of the larger picture studios, where they will be shown the working of a movie company, and will probably be introduced to some of the stars.

A theatre party is being arranged for the ladies, on the night of the Hoo-Hoo Concatenation. Details of this affair have not been completed as yet.

The committee is financing the entertainment by sub-

scription from the various wholesale and {4ail concerns in Los Angeles County. Subscriptions have also been received from companies in other lines of business, closely associated with the lu'mber business. The publicity has been placed in the capable hands of Mr. Porter who is working with his many lieutenants to spread ths word among the ten states that contain me'mbers of the body.

The Western Retail Lum'bermens' Association is com-

posed of about sixteen hundred retail lumbermen in Washington, Idaho, Oregon, Nevada, Colorado, Wyoming, Arizona, Montana, lJtah and California.

It is predicted that at least six hundred mem,bers, with their wives an'd, guests will attend this coming Annual,'and that in all there will be over twenty-five hundred at the meetings.

The order of business for the Institute has not been decided upon, this will be worked out by Mr. fiorter, asSisted by his Los Angeles field man, Mr. M. H. McCall, and will be announced in the January 15th issue.

The present officers of the \Mestern Retail Lumbermens' Association are:

O. A. Spear, President .....Provo, Utah

C. H. Crawford, Vice-President..Walla Walla, Wash.

A. L. Porter, Secretary-Treasurer....Spokane, Wash.

Jos. Copeland, (1924) Portland, Oregon

A. Maccuaig, (1924) ...Spokane, Wash.

W. E. Landram, (1925) Merced, Calif.

C. B. Channel, (1925) Twin Falls, Idaho

W. C. Miller, (1926) .....Seattle, Wash.

C. J. Baldwin (1926) ....:. ....Bridger, Mont.

H. W. Culbertson, (1926) Salt Lake City, Utah

Special Departrnents

Mutual Insurance Department. ...Secretary in Charge

Traffic Department .....Roy Brown in Charge

Field Missionary

M. H. McCall

Los Angeles, Calif.

Inquiries concerning reservations, etc., shoultl be sent either to Mr. A. L. Porter, Columbia Building, Spokane, or Mr. tM. H. McCall, Lane Mortgage Building, Los Angeles.

Some folks wait so long before advertisinA their stocks for sale that the sheriff has to finally do the advertising for them.

C. FI. Moody Elected President of Lumber Salesmen's Club of S. F.

gether with the assistance of Ward Brown, had charge of the arrangements for this delightful affair.

After the election of officers, Richard C. Jones, introduced the new President C. H. Moody, who expressed his thanks to the club for election to his new office and in an excellent talk outlined the club plans for the ensuing year. Mel Salomon and J. E. Martin were also called on for a few remarks.

M. N. SALOMON

At the regular weekly luncheoq of the Lumber Salesmen's Club of San Francisco, hdld,;at the palace HotiL, on November 26, tde following officers were elected for ths en_ suing;ear: Chanles {.lvloody, President; Mel N. Salomon, Vi_ce-President, and J. E. Martin, Secretary and Treasurer.

In honor of the out-going officers, Richard C. T;;;r. President, .and Floyd Elliott, Secretary and Treasu"rer,-l special turkey dinner was served to ihe club satherino. Charles Moody, Hugh Handley, and Eddie B"rush. t3_

C. JONES, Retiring Prcridcnt

A vote of thanks was extended to Richard C. Iones and Floyd Elliott, the retiring officers, for the excellerit services that they gave the club during their term of office. Both Mr. Jones and Mr. Elliott held office since the club was organized two years ago, ancl the wonderful success of the organization has been largely due to their untiring efforts and hard work.

Charles H. Moody, better known as "Charlie," is a well known figure in the lumber circles of the Bay District. He is connected with the Sudden & Heitman Lumber Co. (formerly Christenson Lumber Co.) and has been with this large concern for the past seventeen years. Prior to that, he was connected rryith the I. R. Hanifv Co. "Charlie" takes a keen interest in the iffairs of club and will make an excellent President.

Melville ("Mel") N. Salomon, was reelected Vice-President for the third term, and has held this position since the club was organized. "Mel" is connected with the Acme Lumber Company, is very popular, and has done excellent lvork for the club. J. E. Martin, the new Secretary and Treasurer, is the San Francisco 4nd Northern California representative of "The California Lumber Merchant."

C. H. MOODY

R.

A Guide to Better Lumber Buying in 1924

Even Better Service in lg24l

Tacoma-.,The Lumber Capital ef [msdca"_ makes that promise to all buyers of Pacific Nothwest forest products. And Tacoma can, with the more thorough understanding of her own facilities which she has gained in her first year of organized effort.

Every buyer, or prospective buyer, of Pacific Northw-est lumber should have a copy of the de luxe book published by the Tacoma Lumbermen's Club. This handsome and interesting book, beautif ully illustrated and filled with information based on facts, is a real guide to better lumber buying in 1924.

This book is too expensive for unsolicited distribution but rvill be sent with our compliments to any responsible inquirer. \\r. J. Nuss, of the W. J. Nuss Lumber & Supply Co., Fon du Lac, Wis., says of it: "We regard it as a book which every lumberman should feel proud to havc in his library."

For a copy of this book, or to have yor.rr specific inquiries rcach thc entirc lumber nranufacturins interests of Tacoma and Tacoma District.

This handsome Boo(describes iL

?0 r'fll,'st

TACOMA LUMBERMEN'S CLUB, Tacoma, Warhington

R. F. Pray and R. H. Browne

Organize Wholesale Lumber Co.

R. F. Pray and R. H. Browne, prominent'and well known sugar pine lumbermen, have em'barked in the wholesale lumber business an'd have organized the LUMBERMEN'S EXCHANGE, with offices at 25t5-25'7 First National Bank Building, San Francisco.

Mr. Pray was connected with the Red River Lumber Company, of Minneapolis, Minn., and Westwood, Calif., for thirty-one years; before coming to their Westwood plant, he was ,manager of their mill at Akeley, Minn., foi fourteen years, and on his arrival on the Pacifiq Coast he took over the management of their Westw,ood operatio,ns, which position he held for over ten years. About a year ago, he resigned as manager of Red, River Lumber Co. mill at Westwood, and became affiliated with the Hutchinson Lumber Co:,'o{ Oroville, Calif., with which concern he was connected until a few weeks ?go, when he decided to enter the wholesale lumber business with Mr. Browne. ,Mr. Pray is one of the'best known pine lumbermen in the United States. His experience has extended through all branches of the lumber business, including the marketing of large stocks, and he is thoroughly conversant with the needs of the lumber trade from the Atlantic to the Pacific Coast, also he knows what the trade requires and the ability of the mills on the Pacific Coast to meet these requirements. Mr: Pray is first vice-president and a miembei of the finance com,mittee of the California Pine Box

Distributors Co., and is president of the Feather River Pine Association.

: Mr. Browne is also a practical lumberman and has been conneoted with the Red River Lumber Co. for over twenty years, during which period he has held various positio'ns of responsibility. Mr. Browne will act as the Southern California representative of the new c'oncern and will make his headquarters in Los Angeles.

The Lum'bermen's Exchange have made valuable connections with some of the largest Su,gar and White Pine mills on the Coast, and will also act as California representative of several large Oregon Pine producers of the Northwest. Mr. Pray advises that they are in position to furnish the trade anything they require 'made of wood; this includes Mouldings, Sash and Doors, Cut Stock, Box Shooks, and lumber in rough or worked to any pattern.

Frank L. Mulgrew Talks on the Berkely Shingle Ordinance

An article written recently by Mr. Frank L. Mulgrew, Publicity Manager for the California Redwood Association, contains an interesting discussion of the ac! of the Council of Berkeley, in passing the anti-woo'den shingle ordinance.

Mr. Mulgreutl in reviewing this case, points out the additional clauses of the new ordinance, which call for fire breaks, larger water mains and fire patr'ols in the hills, all of which would be sufficient, in his opinion, to prevent another calamity like this city suffered not long ago'

Plans and Progress

What Busy California Lumber Here and There Folks Are Talking About

..CY'' HOOPER GOES NORTH

Mr. S. C. Hooper, of the firm of Hooper & Smith, Los Angeles wholesalers, has been in Oregon for the past two weeks, visiting at the various mills.

Mr. Hooper made the trip by automobile, and was acco,mpanied by Mrs. Hooper. They will return to Los Angeles about the 18th of this month.

A. W. SMITH LOOKING THEM OV-ER IN THE NORTHWEST

Mr. A. W. "'Bates" Sm,ith, of the firm, o'f Hooper & Smith. Los Angeles wholesalers, left Los Angeles o,n the 4th of this month for a several weeks sojour,n to various of the fir mills in Washington and Oregon. He will return after Christmas.

SERVICE GETTING BETTER

Maxwell & Wilkinson, the new wholesale co,ncern in Los Angeles, are rejoicing over the installation of a phone, and they want the wide, wide world to know that it is no longer necessary to send a messenger to their office.

Just call, 87G67, and you will get these boys, quick.

Creo-Dipt Company Sales Head Visits California

Mr. H. P. Kendall, Jr., sales manager for the Creo-Dipt loqrpany, Inc., of Noith Tonowandal N. y., was a visitor in California for several weeks, in November.

Mr. Kendall heads the sales activities of this immense corporation that is distributing their stained shingles over practically the entire country. They maintain staining plants at North Tonowanda, N. Y., Kansas Citv and Min-neapolis._ They also have offices at Boston, Chicago, Cincinnati, Columbus, Philadelphia, Pittsburg and Det-roit.

This ,companv will handle about three hundred million shingles in 1923. The largest part of this vast amount will be shipped ,to ,the retailers of the country, stained, and a g.ood-'maj.ority of them will be all verticai grain, red cedar "Perfects" and better.The Creo-Dipt Comfany ships their shingles dry, mostly from British Columbia, ind do their staining at the. nearest transfer point. They break the bundles.at their plants, a,nd after their staining process, rebundle into the original packages, selling by tlie ,'square', in most cases. They use stains of their bwn manufacture.

'Mr. Kendall is making a six weeks' trip; he was in the Pacific Northwest for_some time, visitirig ma,ny of the shingle mills, and conferring with his wesiern manager.

He states that the- Creo-Dipt Company is the largest buyer of red cedar shingles, anywhere.

LET "IIATDY A]IDY'' SELL YOU SERUIGE

Cafifornia Pattern Hernlock Round Edge Rabitted Siding. Wbite 8!"o Qudrtv .Red Ceder Shingler, Ster A Star P€rfectr. Sanded Finirh and Factory Stock.

GO.

Fisher Brothers Enlarge Stockton Plant

The Fisher Brothers Planing Mill, at Stockton, have just recently completed a move with th6ir plant, that will greatly increase their output, and at the same time make possible greater efficiency of operation.

They have erected a beautiful new stucco office and storage shed, 5Ox15O in size, on a three-acre ,tract on Weber Avenue that was bought a short time ago by the company.

The new mill is modern throughout, 125 feet square, and is arranged with all line shafts submerged, doing away with overhead gear, and making more room. There is no lost motion in this mill. the material starts in at one end in the rough, and is sent through a continuous line of operation,

Crprcity til

that brings the com.pleted product out at the other end of the mill.

Fisher Brothers opened their first plant in Stockton in 1916. They were formerly connected with the Richardson & Fisher Sash a-nd Door C6mpany at San D'iego.

HAMMOND LUMBER COMPANY F'IRE AT SAMOA

Fire of an unknown origin, destroyed five dry kilns, other buildings and a quantity of dry lumber at the Samoa mill operated by the Ha,mmond Lumber Company.

.Atl doorr made mrtirG end taon

In and Out of the Yards

Heard Above the Whir of the Planer and the Roar of the Rip Saw.

HE HIT IT

Mr. J. H. Baker, of the C. W. Chapman Lumber 9ompany, \\raterloo, Iowa. is responsi6le for this one. lIe says .that there are just three kinds of pe,ople in the world, or at least just three kinds that they-come into contact with, in Iowa.

TIfE PEOPLE IN CALIFORNIA.

THE PEOPLE GOING TO CALIFORNIA.

THE PEOPLE THAT WANT TO GO TO CALIF'ORNIA.

Elmore King Returns from New York

Elmore W. King, of the King Lumber Co., Bakersfield, has returned from a five-rveeks business trip in the east tl.rat carried him as far ,as Ner,r' York City. While in the east, he was making a survey of the hardwoocl market throush_ out the Middle West and Atlantic Coast. FIe reports tiiat the lumber market in the eastern sections of the iountry is in fair condition and that the dealers are verv ootimistic for a big dernand for lumber after the New year. On his return to California, after spending a few clays in San Francisco, he returned to Bakersfield.

JUlllus G. silEAD G0.

WHOLESALE LUMBER

REDWOODDOUGLAS FIR

SUGAR PINEWHITE PINE SPRUCE

wE soHcrT YouR TNQUTRIES

32I.322 SHELDON BLDG.,

DETERMINING SOUTHERN WHITE CEDAR YIELDS

'fhe popular commercial principle of quick turnovers is exemplified in forest manag'ement through thet study of the maximum annual yields of different species, announces the Forest Service, United States Department of Agriculture. From yield tables thus determined the turnover, or rotation period of the forest crop, can be estim,ated. C. F. Korstian, silviculturist of the Appalachian F'orest Experiment Station at Asheville. N. C.. assisted bv W. B. McMillan, is preparins such yield tables for southern white cedar throughout the South Atlantic States. These tables will show the r.olume production that may be secured in this region at different a,ges and will thus indi'cate tl.re earliest profitable age for cutting the trees, or rotation period for this crop. Future management of southern white cedar among private gro\vers rvho are followin$ efficient methods on their woodlands will be based on these tables.

E. W. HAIGHT A SAN FRASCISCO VISITOR

E. W. Haight, well known split redwoodr op.erator of Carlotta, Humboldt County, was a recent San Francisco visitor where he spent a few days c,alling on the Bay District lumber tracle. lIe reports that the demand for solit redwood stock is goorl arrd-that the operators in Humboldt County are all working to capacity.

Standard Lumber Abbreviations

ta-tllE Forest Products Laboratory of I the U. S. Forest Service recbmmends as standard the following abbrevia' tions of terms used by the lumber industry' Most of the forms given correspond to those already in common use. In a few cases new abbreviations have been suggested where the old forms overlapped or were misleading.

AD-Air dried.

a.l.-All lengths.

ay.-1{yssags.

2v. 1s.-dvslage width.'

av. l.-Average length.

a. w.-All widths.

BIS-Beaded one side.

B2S-Beaded two sides.

BBS-Box bark striPs.

bd.-Board.

bd. ft.-Board foot.

bdl.-Bundle.

bdl. bk. s.-Bundle bark striPs.

Bev.-Bevelled.

B/I-Bill of lading.

b. m.-Board (foot) measure.

Btr.-Better. Also Bet.

c. i. f.-Cost, insurance and freight.

c. i. f. e.-Cost. insurance, freight and exchange.

Clg.-Ceiling. Also C/G and Ceil.

Clr.-Clear. Also Cl.

Com.-Common.

Coop.-Cooperage (stook).

ClVf-Center matched; i. e., the tongue and groove joints are worked along the centei of the edges of the Piece.

Csg.-Casing. Also C/S. Ctg.-Crating.

cu. ft.-Cubic foot.

Cust.-Custom (sawed).

D&CM-Dressed (one or two sides) and center matched.

D&H-Dressed and headed; i. e., dressed one or two sides and worked to tongue and groove joints on both the edges and the ends.

D&M-Dressed atrd matched; i. e', dressed one or two sides and tongued and grooved on the edges. The match may be center or standard.

D&SM-Dressed (one or two sides), standard matched.

D2S&CM-Dressed two sides, center matched.

'D2S&M-Dressed two sides and (center or standard) matched.

D2S&SM-Dressed two sides and standard matched.

Dim.-Dimension.

D.S.-Drop siding. Also D,/S. Synonymous with cove siding (C. S.), novelty siding (N. S. and Nov. Sdg.), and German siding (G. S.).

E.-Edge. Also Ed. and Edg.

E&CBIS-Edge and center bead one side; i. e., surfaced one or two sides and with a longitudinal edge and center bead on a surfaced face. Also B&CBIS.

E&CB2S-Edge and center bead two. sides: i. e., all four sides surfaced and with a tongitudinat edge and center bead on the two fices. Also B&CBZS.

ECM-Ends center matched.

E&CVIS-Edge and center V one side. Also V&CVIS.

E&VCV2S-Edge and center V two sides. Also V&CV2S.

EM-End matched. either center or standard.

ESM-Ends standard matched. exp.-Export (lumber or timber.)

f. bk.-Flat back.

FAS-Firsts and Seconds-a combined grade of the two upper grades of hardwoods.

f. a. s.-vessel (named port)-Free along side vessel at a named port.

Fcty.-Factory (lumber). Also Fact.

F. G.-Flat grain. Synonymous with slash grain (S. C.) and plain sawed (P. S.).

Flg.-Flooring. Also F,/G.

f. o. b. (named point)-Free on board at a named shipping point.

f. o. k.-Free of knots.

f. o. w.-First open water.

Frm.-Framing.

ft.-Foot or feet.

ft. b. m.-Feet board measure.

ft. s. m.-Feet surface measure.

Furn.-Furniture (stock).

G. R.-Grooved roofing.

h. bk.-Hollow back.

Hdl.-Handle (stock). hdwd.-Hardwood.

Hrt,-He art.

Hrtwd.-Heartwood.

ls&Zs-Ones and twos-a combined grade of the hardwood grades of Firsts and Seconds.

Im4rl.-Implement (stock). in.-Inch or inches. Also two accent marks. (").

KD. -Kiln-dried. Also K,/D.

k. d.-knocked down.

lbr.-Lumber.

l. c. l.-Less carload lots.

lgth.-Length.

lgr.-Longer.

lin. ft.-Lineal foot; i. e., 12 inches. Lng.-Lining.

LR-Log run.

LR, MCO-Log run, mill culls out. Lth.-Lath.

Mi-Thousand,

m. b. m.-Thouhand (feet) board mea'sure. MCO-Mill culls out. Merch.-Merchantable.

m. l.-Mixed lengths. Mldg.*Molding.

MR-Mill run.

M s. m.-Thousand (feet) surface measure.

m. w.-Mixed widths. No.-Number. Ord.-Order.

P.-Planed; used synonymously with dressed and surfaced, as P2S&M, meaning planed two sides and matched. Pat.-Pattern.

Pky.-Pecky.

Pn.-Partition. Also Part'n. Prod.-Production. Also Prod'n. Qtd,-guartered, when referring to hardwoods. Also see V. G.

S-Lumber Merchant 12-3 Preninger wEufl rdm.-Random. res.-Resawed, Rig.-Roofing. Rfrs.-Roofers.

rip.-Ripped.

r. l.-Random lengths. rnd.-Round. Also rd.

R. Sdg.-Rustic siding'

r. w.-Random widths.

S&E-Surfaced one side and edge'

SIE-Surfaced one edge.

S2E-Surfaced two edges.

SlS-Surfaced one side.

S2S-Surfaced two sides.

SISIE-Sur{aced one side and one edge'

S2SlE-surfaced- two sides and one edge.

SlS2E-surfaced one side and two edges. S4S-Surfaced four sides.

S4SCS-surfaced four sides with a calking seam on each edge.

S&CM;-Surfaced (one or two sides) and center matched.

S&M-Surfaced and matched; i' e., surfaced one or two sides and tongued and grooved on the edges. The match may be center or standard.

S&SM-surfaced (one or two sides) and standard matched.

S2S&CM-surfaced two sides and center matched.

S2S&M-Surfaced two sides and (center or standard) matched, S2S&SM-surfaced two sides and standand matched.

Sap.-Sapwood.

SB-Standard bead.

Sd.-Seasoned.

Sdg.-Siding. Also Sidg. and S/G. Sel.-Select.

S. E. Sde.-Square-edge siding. s. f.-Suiface foot; i. e.' an area of one square foot, Sftwd.-Softwood.

Sh. D.-Shipping drY. Ship.-Shipment or shipments. Shlp.-Shiplap. Also S-L and S,/L. s. m.-Surface measure. Synonymous with face measure (t m.).

SM-Standard matched. smkd,-Smoked (dried). smk. stnd.-Smoke stained. snd.-Sound. sq.-Square.

Sq.E&S-Square edged and sound. Sqrs.-Squares, Std.-Standard. stnd.-Stained. stk.-Stock.

Stp.-Stepping.

S. W.-Sound wormy.

T&G-Tongued and grooved. TB&S-Top, bottom and sides. Tbrs.-Timbers.

VIS-V one side; i. e., a longitudinal Vshaped groove on one face of a piece of lurriber.

V2S-V two sides; i. e., a longitudinal V. shaped groove on two faces of a piece of lumber.

V. G.-Vertical grain.-Synonynious with edge grain (E. G.), comb grain (C. G.), quarter-sawed (Q. S.), quartered (Qtd.), and rift-sawed (R. S.).

w. a. l.-Wider, all tengths. wth.-width. Wdr.-Wider. Wgn.-Wagon (stock). wt.-Weight.

Change in the Hutchinson Lumber Company

Mr. John Laing, formerly of West Virginia, where he operated extensively in the coal and oil business, has been appointed President of the Hutchinson Lumber Company, succeeding Mr. R. L. Hutchinson.

Mr. A. H. Land, who has been managing operations of the company in California for some time, was elected VicePresident, under the new regime.

The Hutchinson Lumber Company was originally incorporated in California, in L9N, for $2,000,000.00, and has srnce then doubled its capitalization.

Thby are now turning out about 250,000 feet per day in their new plant, and figure on manufacturing a to'tal of 100 million feet for this season. This com,pany owns approximately two billion feet of fine timber,and employs one thousand men.

H. A. LAKE IS STRONG ASSOCIATION MAN

A letter received recently fro,m Mr. H. A. Lake, the proprietor of that live wire outfit at Garden Grove, known as the Garden Grove Lumber Colmipany, had, among other things, the following to say regarding the proposed amalgamation of the Southern California and Sta'te Retail Associations:

"I hope you have a good article soon about the advantage, of a state association, and particqlarly what it will benefit us to amalgamate the So'uthern California Retail Lumber Dealers' Association, with the State Association.

Note my advertisement, regarding being a member of the State Associatien.

H. A. LAKE."

Mr. Lake enclosed a copy of a very attractive and well arranged advertisement that was displayed recently in his local paper, the "News."

In the signature of the ad. he states that his company is a member of the State Lumber Dealers' Asse ciation.

fn another part of this issue you will find an article on this subject, by Mrs. Jessie Eggleston, secretary of that bodv.

Newsy News From-{'' 3"u'

E. K. WOOD LUMBER COMPANY MAKES CHANGES

Mr. H'oward Chadbourne is coming to California, to rep resent the E. K. Wood Lumber Comp,any, in the Sarr, Joaquin, Sacramento and Salinas Valley districts.

Mr. Chad'bourne has had many years experience in the lumber game, mostly in the northwest, and for some tim< has been connected with the Pacific Lumber Inspection Bureau.

IIe replaces Mr. Allan Turner, who is resigni'ng his position with the E. K. Wood Lum,ber Company,,on January 1.

condition indicated low viability and the Appalachian Station was.surprised to find that tests of the seeds gavd fairly good results.

One hundred and thirty-eight seedlings of the chestnut and chinquapin were derived from this seed, as well as six oak seedlings. It is planned to carry on tests with these trees to see if they can take the place of the American chestnut which has been so very badly attacked, and in many places entirely destroyed, by the chestnut blight.

(-/DVERTISII{G

is the locomotive of busineps; if you don't have it business comes to a stop.

TESTS OF CHINESE CHESTNUT MADE

The United States Department of Agriculture annou,nces that the Ofrce of Foreign Seed and Plant Introduction has sent small packages of the seed of 13 different Chinese forms of chestnut, chinquapins, and oaks to the App.alachian Forest Experiment Station at Asheville, N. C.

Because of the 'distance from which the seed was sent and the very difficult conditions under which it was shipped it was badly molded and dried out when received. This

E. \,t|. GOULD BUYS CONTROL OF INGLEWOOD LUMBER COMPANY

Mr. E. W. Gould, who with Mr. R. F. Throm, opened the Inglewood Lumber Company about a year ago, has purchased the rnterests of Mr. Throm and will continue to operate the company, under the same na,me.

Mr. Throm will be associated with Mr. Walter R. Fifer, in the new wholesale offices, recently opened at Los Angeles.

REDWOOD and FIR

WE CARRY A I.ARGE WHOI.ESAI.E STOCK AT (X'R OAXLAND DII'TRIBUTTNG YARDS WIIICH ENABI.ES US TO GN/E YOI,' PROf,IPT LOADING OF YARD AND STIED ITEMS IN BOTTI REDWOOD AND FIR

CAtlF0RtlA and 0REG01l tUltlBER C0tPAl{Y

YOU'IL LIKE l|UR SERVICE ..WE HURRY''

Our new DRY KILNS are now in operation and we have sufficient SHED CAPACITY to carry coqnplete stocks for prompt shipments. Try us on SOFT O{D GROIWTH YELLOW FIR CLEARS.

'We can ship in STRAIGHT or MIXED CARS immediately: DOUGLAS FIR-REDWOOD-CEDARWHITE and SUGAR PINE-SPRUCE.

3d and CHAI{NEL $s,-

SLADE AND POSTLETHWAITE SPEND SOME TIIIE AROUND BAY

Mr.'F, M, (Cappy) Slade, and Mr. Russell Postlethwaite, both connected with the Slade Lumber Companys Los Angeles offices, have just returned from a two-weeks' sojourn through the north. They spent most of this time in and around San Francisco, and from reports, had a wonderful time.

HOUER T. IIAYWARD COMPANY ADDS AN YARD

Mr: Homer T. Hayward, president o( the Homer T. Hay. ward Lumber Company, announced recently, the purchase by their company, of the plant and stock of the Universal Lumher and Supply Company ,of Pacific Grove.

Mr. A. Fitzsimmons, who has been manager of this yard for some ti,me, will continue to act in that capacity, ably assisted by his secretary, Miss Colburn.

LOS ANGELES $ASH AND DOOR MANUFACTURER ENTERTAINS

Mr. A. W. Koehl, president of the John W. Koehl & Son, Inc., Los Angeles manufacturer and wholesalers of sash and doors, entertained in a brilliant way about two hundred of his: frietrds at the Alvarado Apartments, Los Angeles, early this month.

'A considerable number of Los Angeles best known lumber. and mill men, with their wives and sweethearts attended thp affair, and pronounced it a huge success.

Varied entertainment and dancing furnished the diversions of the evening.

That advertisinf, doeq: not in all hands, opArate with LOO% efficiency, is Ro more proof of the practical- ity of advertidng' than an unsuccessful operation performed on the human body by a horse doctor;' would be a valid argument against modern surgery. Advertisit9 is'nt an accid,ent'--.'.itls a sclence.

,Los Angeles Building Permit Figures

: Building-permit ,figures for the first ten months of this year have reached a new high mark, showing an increase of approximately $67,123,797 ,morc than the total for the same period last year. According to J. J. Backus, chief inspector of buildings, more than $1 12,251,190 in permits have been issued for the first ten months of 1923, a'record that is surpassed by onty tw<i cities in the U'nited States.

For the month of November, 5595 building permits valued at $I3,5I2,M2 were recorded by the building department. This is an increase over the figures of the sam,e month last

WNLLBOIRD DEGORATIOil

TO LT.ruBER YARDS HANDUNG WALLBOARD:

Tbc Br.iniutool Co. hrvc pcrfcctcd in thcir "SANA-ACOTE BLENDE'r 6nirh for tro cortr for wrllborrd thrt ir uaru4nrcd for bcluty end cconony; srvln3 r Lfuh 3ndc wdlprpcr colorcd blcudc cfrcct.

Sraplc pettctar on wrllborrd will bc gbdly furairhcd on epplicrtion.

Thet your wrllborrd nlcr will bc incrcercd by rhowin3 tbcrc nmplcl her Lccn 1rnDvcn by othcr dcrlcrr.

The BRll{lNSTO0t Co.

908 S. Main SL

II)S ANGETES

Tclcphoac t7l-041

year by approximately $2,500,000 in valuation and an increase of 981 in permits issued. Plumbing permits issued during November totaled 7978.

A compilation of permits according to materials of con-. struction shows'that two permits. weie taken for class-A reinforced concrete buildings valued at $569,000, one per,m'it for a steel frame building valued at $800,00O, on€ permit for a class-B brick structure valued at $180,000, sixty-one permits for class-C brick or concrete buildings valued at $1,251,455, 4216 permits for one, two and three-story frdme structures valued at $9,053,58O and lOlB permits for the.alteration of frame buildings at $856,445.

According to use or occupancy of building, the report shows that permits have been issued for the construction of ninety-five apartment houses valued at $2,185;438; 1680 permits for single residences valued at $4,326,000, 409 permits for double residences valued at $2,@6,246; 1533 permits for private and public garages valued at $5O2,676; twenty-nine permits for industrial buildings valued at $34,800; two permits for office buildings valued at $1,200,000; sixty-six permits for mercantile buildings valued at $575,259, and 410 permits for sheds valued at $133,4O3.

The report also shows that new buildings to be erected, for which permits were recorded last m,onth, will provide quarters for approximately 3483 persons allotted into the following classifications : Apartment houses, 900; single residences, 1680, and double dwellings, 903.

GHIS. t. RoSE &

WHOI.ESAI.E LI'MBER

GO.

607 Flrrtiron Bldg., San Francirco

DouGLAs FIR Dou3hr 6rc'

REDWOOD

WHITE PINE

SUGAR PINE

REDWOOD SHTNGLES

REDWOOD SPUT PRODUCTS

Califomie Rcprercntativcr

InE YAUGHAI{ LUIIIBER C0I!PAI{Y E. c.ocrE & c0.

PORTLAND, OREGON McCANN, CALIF.

ENDRICKSON LUMBER CO.

Selling MENEFEE Products

WENDLING-Lath--Rough Railroad and Mining Stocl

MONARCH-4Id Growtf, Clean PORTLAND-Univcrrity Shingler

WASHINGTON-YcIIow Fir. Ysd Stock

RAt N IER-C.ergo Metcriel lile pecialize on Yellow

Srlicited-Prompt Deliverier.

SAN FRANCTSCO

Municipal Housing Commission Proprosed for Los Angeles

"' Mr. William Mead, of the Whiting Mead Com,mercial ;Company, Los Angeles retailers, and also a member'of ,the Board of Freeholders of Los Angeles, at their last meeting befqre the L,os Angeles City Council, introduced a proposal for the creation of a Municipal Housing Commission, to finance the building of homes, and to aid the "peor,man to own a hom,e. The proposal failed to carry at "this meeting, and it is the hope of the exponents of the .ineasure to be able to have it passed at a future date.

Mr. Meads plan would make it possible for the man of ,s.mall means to build a home, and would be a great in,'fuence for the city.

The Housing Commission, composed of fifteen rep-

resentative citizens, wquld have the supervisory Power over the bonds issued for the financing of home building. Mr. Mead said. Under no eircumstances would the city be obligated or wbuld it bc pmsible for the miscarriage of the purpose of the anrendmcnt as all bonds would be secured by the real estate,owned by the citizens seeking the aid of the Housing Coniraission itr financing the building. Mr. Mcad said. All qffilcers of the Cha,mtber of Comtnbrce are in favor of the amendrnent.

Characrerktic tcsillcncc using Redwootl Caholi ,tchool erected in 1870 noat being di* mailhd tor its se,*rd Redanaod lumber.

Old Land

built

and

Rc& wood bccoms ncw

IFTY-THREE ycare ago Father Hcnncbcrr5r I- built thir Catholic echool for boyr at Alton, California" It ir now bcing torr. down for the Rcdwood lumber it containa.

rr/l DlllrrDrr,lrt .t CJlrt* nrJrrrJ

Report from Paris has it that short skirts are coming back again. We guspect the oculists union started that report iust to speed up bUsiness.

M!*

of

homc

barn.

Los An geles Who lesale Firm Dissolves Partnership

j Hooper & Smith, a wholesalC company of long strnding :itr Los Angeles, have announced the diseolutioaolthcfub ipartnership, effective January lst, 192*. This iulornutfrm i*aS cmteincd in ra ronoitncgaeat that rrs ueiltd to tf,t trade, last week.

. Mr. S. C. Hooper, popularly known s *Cy,'rnd lf,t A W. Smith, callcd oBrtes" by his intirtltts, will tmh mntinue in the wholesale business in Los Augehs, rnd *ill no iloubt make individual announcements as to, thclr plaos" rwithin .the next few weeks.

Mr. Smith will open offiices at 3263U A. G. Bartlett ,Btrilding, and will operate under the name of the A. W. Smith Lu,mber Company. He will handle the account of the Northwestern Redwood Company, for Southern California and Arizona, and will alsol handle a general line of fir, for both cargo and rail shipments.

Mr. Hooper will retain the offices that the partnership has jhad for some time, in the Central Building.

{Mrs. Belford arrd Miss Larson, tlre efficient assistants of ,these two live lumbermen, will continue in their duties, iMiss Larson staying with Mr. Hooper, and Mrs. Belford ,,will move to the new offices with Mr. Sm'ith.

REDWOOD DURRBITITY

REDWOOD t/4n, Ruajrc, Bevel or Novelty Siding in an Ertra Mdichantable gradc hae proven to bc crpccially ratiefactory in many tcrritories vhcre.a CHEAPER SIDING ir requircdi It givce abcttcr appealancc on thc iob, har nrore rtrcngth and inrulating qualiticg than thinner stock and ir a wood that will inurre you a ycar or morc from now against complainta and diratieficd customcr!.

Thc longpr Rcdrood ie oa tlrc job tht rrore ite real valuc towa up. Wc wilt be glrd'to quote you.

M. C. Woodward Looks Over Crlifornir llilrrket ,

M. C. Woodild, vice'presiident rnd gcncrel mrnegt of thc Silvcr Fells: Tinrbtr Co., Silwltori, Orcgon, hlt, rehrmcd north efter e two-wcclsf busin*s trip tnddng. rur wy of lunbcr conditions ia Cdibrnir" Aftct cpcrding r ftw drys in the Bey District" hE lctt for Loe Angrhs, t'o cell on the Southcrn Catifomil tnde. Mn Woder,G rlro is a iootbdl mthusirst, rttGrdcd the Stenford-Californie game and was much imptcssed wilh thc ncw strdium at Bcrtttcy.

E. J. Dolf*,,p.*, REDWOOD

Lrnbcr, qpft grapcdakca pootr

Crrgo and Rll,,$rnmcntr

16 C,alitfornia St. +. San Fnncirco

Harduroods for Interior Finish

Manufacturers of Douglas Fir and Port Orford Cedar.

Sawmille, Marshfield, Oregon.

Distributing Plant, - Bay Point. Annud Roduction 2fl),0fi),flD Fect

Sacramento Building Shows Big Gain

i.1

i' "Figuies'ior i1 months' of tgZ3 show that building perlnits for Sacramento, this year will be approximately $1,000,000 rnere than those for 1922, which itself was a fecord year for building in this city. r,; Permits for 11" nonths this year total $9;092,005, as cornpared with $8,65I,504 for the entire year of. 1922.

LOS ANGELES HOO.HOO CLUB OBSERVES I THANKSGIVING

j ,There was no meeting of the Los Angeles Hoo-Ifoo 9lu,b, on ThursdaS November 29th, this being Thanksgiving Day. Snark H. L. Rosenberg announced the can'celling of this meeting, and urged all members to be in their places on the following Thursday when they will be entertained by talent secured by the chairman of the day,. Mr. Milton Metzler.

McCULLOUGH-FAGAN LUMBER CO. INSTALL LOS ANGELES RAIL DEPARTMENT

Leroy Burns, of the McCullough-Fagan Lumber Co., San Francisco, has left for Los Angeles to take charge of the new rail department that has been installed at their Los Angeles office. Owing to the rapid growth of the company's Southern California business, they have found it advisable to open this new department, so that B. W. Bookstaver, who formerly had charge of the company's Southern California operations, will be able to devote all his attention to the cargo operations. Mr. Burns is well known among'the California lumber trade and for the past several years has represented the l\{cCullough-Fagan Company in the San Joaquin Valley and Coast territory.

SISKIYOU LUMBER CO. TO INCREASE OUTPUT

The Siskiyou Lu,mber Co., located at Jerome, California, announce that they are enlarging their mill and installing new machinery, which will materially increase their daily output. The Siskiyou Lumber Company are pine operators, and is operatedl under the management of R. T. Buzard, the well known California lttmberman.

FINE BUNCH OF KITTENS AT OROVILLE CONCAT

Here is a list of the candidateS that had their into the mysteries of Hoo-Hoo Land, at the catenation at Oroville, after the meeting of the

eyes opened recent Con-i Sacramento

Valley .Lumbernlens' Club ,meeting and visit to the Hutchl inson Lumber Companys plant. ",.

John Laing, Hutchinion Lurnber Co., Presiilent.

A. H. Lang, Hutchinson Lumber Co., Vice President.

J. G. Land, Hutchinson Lumber C,o.

C. C. Watts, Hutchinso'n Lumlber Co.

L. L. Green, Hutchinson Lu,mber Co.

R. C. Ramsey, Hut,chinson Lumber Co.

C. E. Matkin, Hutchinson Lumber Co.

Geo. West, Huichinson LumberCo.

W. A. Perry, Hutchinson, Lumber Co.

S. S. Crowley, Hutchinson Lumber Co.

W. H. Webber, Hutchinson Lumber Co.

R. H. Brown, Central Box & Lbr. ,Co., Alameda.

R. P. Hunter, Sterling l-um'ber Co., Oroville.

Chas. Schleff, Sw,aine Lum'ber Co., Oroville.

John Raine, Meadow River Lumber Co', Rainville, W. Va.

Roy Matheny, (ReinStatement) Number 30144.

HARRY E. MORGAN A BAY DISTRICT VISITOR

Harry E. Morgan, superintendent and general manager of the Whitney Lumber Company, Garibaldi, Oregon', was a recent San Francisco visitor where he spent several'days attending to business matters. While in San Francisco, he was a visitor at the oflices of N{cCullough-Fagan Lumber Company, to go over business matters with A. R. McCullough. The McCullough-Fagan Lumber Companv are the Whitney Lumber Company agents for California.

B. W. BOOKSTAVER A SAN FRANCISCO VISITOR

B. W. Bookstaver, of Los'Angeles, in charge of the Southern California operations of the McCullough-Fagan Lumber Company, has returned to Los Angeles after spending several days at the general offices of the company in San Francisco. While in the Bay District, he discussed business rnatters rvith Mr. A. R. McCullough.

A Beautiful Display Redwood of

Showing a great many varied uac! of different gradea of rcdrcood, and combining a beauty of conatruction scldorn reen in an cxhibit of its kind, the tedwood diaplay booth recently inetallcd by the California Redwood AsEociation, at the Metropolitan Exhibit, in Log Angelea, haa attractcd much attcntion, and has undoubtcdly givcn thc dcsired idear on rcdwood, to the thousands of proapective home buildcrr that viait thic cxhibit.

Thir dirplay ir in thc shape of an 8:rl0 ft. room, with a heartJr timbered pergola. Thc outride wrille arc covered with hcary, eawn drakcr, and the roof of courue is made of clcan rcdwood ahinglce. Thc dccp ect window, with a

flower bor adde to the attractiveness on the cxtcrior, and thc pcrgola ia covered with f,owering vinea

Inaidc, the walls arc paneled with differcnt width rcdwood panels, poliahed to a mirror-like finish. Thc windowr arc latticed with tiny, hand carved redwood epindlcq and with thc cxccption of the oak floor, thcic is no othcr wood urcd in thc cntirc Etructure, than redwood.

Comfortable chairr and a table furnich the booth,'thc table covercd with a variity of pamphletr conccrning thc ures of the "wood eternal."

Thir erhibit wae inrtallcd under the direction of Mr. R F. Hammatt, thc efficicnt accretary of thc California Redwood Aeeociation

California Lumbermen Circulate Initiative Petition for Adoption of New Roofing Ordinance in Berkely

' The California Lumbermen are circulating among the voters of the City of Berkeley an initiative petition foi the adoption of a new roofing ordinance to repEce the present ordinance that was adopted by the City Council of Berkeley on October 16. The lumbermenls campaign is being carried on by the California Redwood Asiociation, California White and Sugar Pine Association, California Retail Lumbermen's Association, and the Shingle Branch of the West Coast Lumbermen's Association. - The petition states that the present ordinance gives no added fire protection; that the undamaged roofs adjoining the Berkeley fire -area rvere 85 per cent wood shingled; that Berkeley is the only city on the Pacific Coast prohibiting all wood shingled roofs; and that the use of high grade wood shingles, carefully laid and nailed, will assure ihe citizens o{ Berkeley a wider choice of materials, keener competition, and lower prices.

According to the city charter of the City of Berkeley, 19,$4 signed petitions are required. Mr. R. F. Hammatt, of the California Redwood Association, states that at the present time there are fourteen verification deputies at work getting the signatures of the voters in Berkeley. As soon as the required number of signatures are secured, the petition will be filed with the City Clerk of Berkeley, who will verify the signatures. He will then present the petition to the City Council for action. The City Council has twenty days in which to pass the new ordinance; if

Wbuld You Stake 'Your,Reputation on a Roof

When you rell your clicnt e chcep, infcrior roofing, you rirk your own'good rredc! ' li-docritt taLc long for our driving rainr end blirtcring rurr to open thc 6rrt lcak. Thcn your cliot forgctr ebout thc noney you ravcd hirn. 't'yc becn rtungrtt bc. teyt-lnd hc'r through with you. E:pcriencc har thown thet it ir rafc to rpccify Wcrvcr Roofng. TVc rtend beck of lVcavcr Roofing with a rcll guerrntcc. A guerantcc thtt I'rotcctt you r. wcll er your cu.tomcr. We will rteLc our rcputrtion on lVcrvcr Roofr-becaurc wc Luow thcy WILL Lart lonlcr. And thcrc erc ovcr 25n00 lVcrvcr Roofr in thc Southwcrt to pnovc our cbimr.

they do not take the required action within the alloted time, within twenty-five days they ivill'have to set a date for a special electiron.

The ordinance proposed by the lumbermen is the same as the exist-ordinance, except for the following additions:

(1) Allows to be used on all new constructions in the City of Berkeley; 100 per cent vertical grain, 5 to 2 inch or thicker, wooden shingles.

(2) Provides that each shingle be nalled with not less than two nails of the following kinds; copper, zinc, zinc coated, and commercially pure iron. Nails to be of at least I2l gaage and not less than lr/a inch long.

(3) Provides that existing wood shlngle roofs may be repaired with shingles and nails as described above, on the same basis as roofs may be repaired with other materials approved by the existing ordinance.

The management of the Lumbermen's campaign is in charge of R. F. Hammatt, se'cretary-manager of the California Redwood Association.

FRED HOLMES RETURNS FROM EUREKA TRIP

Fred Holmes, of the Holmes-Eureka Lumber Co., San Francisco, has returned from a weeks' business trip to the company's mill operations at Eureka. He states that the redwood mills of Humboldt County are running to full capacity.

Mr& in variour gn&e, veightr ud colon for all typer of buildingr Muufactured by lVavcr noor loryTy., !!.A"tgl-, CdlforDrr SYLVEIITER L.'WEAVER Brordrry f?tl

A.colored brother showing,6very semblance of rage, was swingirig his fiets'ohinously add "cuesing" Sam Johnsing wittr cv.ry vchoinous word and threat in range of his vocalulary, for sotnething the other had dotte, and vowing vengeince when he caught up with him.

A by-stander cut in with: "Mose, you ought to be shamed of yosef to talk bout dat pore boy Sam Johnsing dat way. Do:r't yo'all know dat Sarn Johnsing is a pore otphant, an ain't got no home?"

"Good," exclaims the threatening one t'When Ah meets him Ah digs him 1 !ome.'l

The colored sister came in to the lawyers offiCC and announced that she wanted to get a "divo'ce'f frorn her husband.

'"Has he beert mistreating you?" ashed the lawyer.

"Ah should say not. Ah'd like to see dat littte shrimp 'buse me."

"\ilfell, doesn't he support you."

"Yassuh, he buys Mah victles an clothes good as mos' niggahs."

"Does he get drunk?"

"Nosuh, Sam don't drink no time."

"Then what on earth do you want to divorce such a good man, if he supports you well, don't drink, and doesn't migtreat you?"

"Well suh, Jedge, Ah'll tell you. Ah jes nachally have los Mah taste fo dat niggah, dats all."

Our large and diversified stock enablee ua to give unueual service even on the most varied and difficult orders.

Thc building bolow ir r burincl bloclc in thc Country Club Dirtrict of Kunr City.

Abovc lr tlc Nclt Obat n Eotcl' I(rrrtr. Clty' Dlt.roud.

THESE MODERN BUILDINGS

DEMAND QUAUTY OAK FLOORING

lrhc rhrcwd cortEcto! tcallrcr tltt ir.t clrr| bEUiIntr dctnrDd thc bat imrlng orn thc mirtct. Ec knowr tlrt tuDcrlor BnDal -sADcrlcltl Flncr]trt Oah

Floodlg: owlng to ltr Inallvlduil uctloil ol nrnutreturc, Lat tt ranrtkiblt unllotu no||tuDc contctrt whlel rcduccr thc cLatrcc ot (crDDhtt rnd (buck-

lhtt to thc vory mlrrlnun. IIc alro Lnow. tbrt tl|r rupcrlo! ioorlng lr ill.lcd o. 611s-heaal nluhs nr- chlncrt whlch DloducGa r (acc illrh uncqlallod by rnt othcr Dlocen. ?ILrt |r why hG plaecr h|| cortnct wlth grt)Gdor Oak Floorh3 ilcalcrr. ll you arc lot r gut)crlor dcdct ar|r tr to tcll tor hor tt wlll bGlGlt tou to bcconc orc.

THIS QUALITY

We

OUR

Say

'r

n*rl.frr!.,snrt smDr.'.

C, H. Gdta. Jt. Srrl; Sotr Cru

C.E.Pttd,&nh,Wdtd

H L&mbr,&tr*,LsAatrlrl

CALIFORNIA H.EV.*.sanr.Fm rc'\ Hoo Hoo il::ffiw

Hoo-Hoo Club No. 9 Meeting

A meeting of the Board of Directors and the Chairmen of 'the variou\ Committees of the Hoo-Hoo Club No. 9, was held on Fiiday afternoon, December 7, in the offices of 'President Richard A. Hiscox, Fife Buil{ing, San Francisco. After a general business discussiotl, the Chairmen of the various committees submitted the following committees to serve during the ensuing year:

Membership and Attendance

W. P. Madill, Chairman-3ll California St., S. F.

E. A. Chamberlin-Balfour Bldg., S. F.

H. R Faull-Newhall Bldg., S. F.

F. J. O'Connor-Newhall Bldg., S. F.

H. M. Hink-Mer"nt".il,:;;l:"*" Bldg., S. F.

J. C. McCabe, Chairman-Fife Bldg., S. F'

,.

i

Ed. Peggs-Balfour Bldg., S. F.

A. J. Nolan-311 California St., S. F.

l'

R. G. Hiscox-Fife Bldg., S. F.

' R. Firmstone-3rd and Channel Sts., S. F.

',

Program and Entertainment

Rod Hendrickson, Chairman-l12 Market St., S. F'

Frank W. Trower-llO Market St., S. F.

R. J. Gehring-301 Berry St., S. F.

Llovd Harris-947 Mbnadnock, S. F.

R. F. Hammatt-24 California St., S. F.

Fraternal

J. E. Martin, Chairman:Zll Market St., S. F.

V. Dimmick-z4 California St., S. F.

O. F. Folsom-?4 California St., S. F.

Reginald Smith-3rd and Channel Sts., S. F.

G. R. Bleecker-Z4 California St., S. F. Public Affairs

A. J. Russell, Chairrnan--2,4 California'St., S. F. i Committee to be appointed later.

Publicity

A. B. Wastell, Chairman-ll? Market St., S. F.

A. Hemstreet-Fife Bldg., S. F.

A. A. Dimmick-*Z4 California St., S. F.

G. W. Fraser-982 l\{onadnock Bldg., S. F.

G. R. De Vore-l555 Broadway St., S. F.

Sports

J. R. Neylan, Chairman-Z4 California St., S. F.

Oliver J. Olson-Fife Bldg., S. F.

C. W. Muller-Fife Bldg., S. F.

Those who attended the meeting were: President R. A. Hiscox, W. P. Madill, J. C. McCabe, Rod Hendrickson, A. B. Wastell, J. R. Neylan, C. Stowell Smith, Frank Trower, Parson Simpkin, J. Walter Kelly and J. E. Martin.

PARSON SIMPKIN A SAN T'RANCISCO VISITOR

After a several days soiourn at his home in Santa Mon-

Gement For Durability

A "superior Protected" Bungalow at 232 N. Windsor Blvd. '" Waterplesf-f'6dip;qsf

$lrperior Cement Stucco is the answer to the home builder's eearch for a duiable, waterproof, permanently colored etucco finieh. It ia fadeproof and waterproof.

In the manufacture of Superior Cement Stucco all materials used are of the very beet obtainable, they are carefully selected and tested. Being of a white Portland cement base, Superior Cement Stucco improves with ageunlike substitute materials which disintegrate after a few heavy rains.

Your dealer will dladlv show you samples of Superior Cement Stucco, in a variety of 40 colors.

Superior Cernent Stucco

NorE.-Lumber merchants, if you ;]o.Jo1fft"', ato"r,., cement Stucco, phone or write us for a set of samples-we will help you sell it.

Decenrter 15, 194

T}IE CALIFORNIA LUMBER. MERCHANT

icb, Parson Simpkin was a San Francisco visitor during the' pi^st week. He has left for Coos Bay to attend the toncdtenatiotr that will be held there in the near future. "Billy" Mack, the well known Northwest lumberman and aiprominent Hoo-Hoo, is looking after the advance work' for ,the Coos Bav Concat.

ANOTHER KNOCKOUT LUNCHEON. ENTERTAIN. MENT PROVIDED BY MILTON METZLER

Our old friend, Milton Metzler, the live wire of the Miller Box & Lumber Company, was the chairman of the day, at the Los Angeles Hoo H6o Club luncheon, at the City eiub, I-os Angeles, on December 6th.

The Snark, H. L. Rosenberg was in the chair as usual to start things oft on this day, and he was rudely interrupted at the start of his talk, by one Curtis '\Milliams, w,ho, dressed as an officer, led in a half dozen hard looking characters, all with long white rvhiskers. Curtis had remembered that this waJ"Old Timers Dayi' and he came prepared to show said old timers off, by furnishing some of the boys with the false whiskers, and marshalling them in the room. He told the members that he had picked them up along the street, and brought them along.

A good many faces were seen at the table, that had not been seen for some time. E. A. Goodrich was welcomed as a stranger. This is Good's first meeting for a long time. Flenry Swafford turned out, late as usual, and several more of the good Hoo Hoo, responded to the call to make it a real meeting. About sixty-five noses were counted.

The Concatenation committee rvas called on for a report. Jack Rea, chairman of the committee told the boys that December 14th, was the date, and the City Club, the place. Dinner will be held at the club. and the balance of'the arrangements are being kept secret, and will be divulged

MAHOGANY 'BATAAN ORION

For intcrior trin end clbinct work it can'not bc rur' pared-Inrurcl bcautn pcrmlneDce, and durability4ortl vcry littlc morc than roft woodr-V/a own and opentc our nillr in the Philippinc lrlendr ofrering thc dealcr a dcpcndeble rupply.

the 4ight of the Concat. The Snark promised a big surprlse.

Mr. Metzler then took the meeting, and after some'well chosen remarks introduced the efficiency expert of the Southern California Telephone Company.

This gentleman, after introducing a young lady with a wonderful soprano voice who sang two songs, mide quite a talk on the r,r'orkings of a telephone system, in a hrge city. He had provided a large display of working models of telephones, which were explained by one of thJlady instructors of the company. After this demonstration, six employees of the company, gave a humorous sketch, showing some of the abuses given a phone, and some oft the wrong practises indulged in by an irate phone user. This made quite a hit.

.The meetinig rvas closed by the Snark, who again urged all nrembers to turn out for the big aft.air, the night of the 14th.

w. B, WARD VTSTTS CALTFORNTA TRADE

W. B. Ward, of the Ward-Lewis Lumber Co., Portland, Oregon, is spending a few weeks in the San Francisco District on business. He is accompanying Bill Russell, the well known San Francisco wholesaler and representative of the Ward-Lewis Lumber Co. in Northern California, in calling on the trade of the Bay District and Peninsula territories. Mr. Ward states that lumber conditions are verv good in the Northwest; he says that there has been considerable demand for railroad material recently; that the manufacturers are looking fonvard for a large Japan business, and-that the lumbermen are all optimistic ind looking forward for a good demand during 1924.

Accurate Matching Means llloney Io You

You can't ,fit poorly side and end matched flooring with a crowbar, no matter how much you force it. -

The - importance of perfectly matched flooring is recognized,.in,,Sruce._,manufacture. That's why tists are made, right at the machine, by expert w6rkmeri every few minutes-without exaggeration from twelve to twenty tjmes every working hour.

It costs money to_ make perfect flooring, but your customers are saved money when they 1ay it, -and your reput4tion .for handling only the best oak flooring is worth money to you. Your customer6,' floor-layers and conttactors have found by experience. $1!_ !1uce Oak Flooring -.LAYS EASILY."

Frequent inrpcction ir the tccret of accurate Bnrcc natching

Our. service alepartment v/ill co-operate with you in preparing sales letteis and Iterature, and ln provldlngi cuts, ads, movl€ sliales and other materlal. Write for special sales plan.

E, L Brucc CompanyUrtufrct[lcf| "

R. C. Heiner a San Francisco Visitor

R. C, Heiner, of Los Angeles,,Engineer in^charge of Construction, for Chas. R. McCormick & Co.. was a recent visitor at the San Francisco offices of the cornpany, where he discussed business matters with Chas. h.. ivicCormick, president of Chas. R. McCormick & Co.

Mr. Heiner has been in the Northwest for about three weeks where he has been engaged in making a complete construction plan of the large- m-ill and shipping- operations of Chai. R. McCormick & Co., at St. , i{eitt.-, Oregon. While in the Northwest, he visiied 'the new milioperations of the Long-Bell Lumber Co', at Longl-iew, Washington, and -the new-operations of the Origon-American Lumber Co., at Vernonia, Oregon. "

Mr. Heiner was en route to Los Angeles, where he will spend some time looking after the coTpany-'s new constiuction work at their Southern California Terminal, at Wilmington. He said that work was progressing rapidly at the Wilmington pl:rnt and that work has alieady blen started in laying Tracks No. 17 and 18. Their new modern lighting system is alrbady operating, and work on theii new lumber storage.-.shed, whiih will be 400 feet long and 138 feet wide, will soon be under construction. Mr. Heiner stated that the Chas. R. McCormick & Co. operations at Wilmington consisted of 30 acres of ground, and that the 6nal development of this plant would provide storage space for iOO cars on tracks and the daily loading on cars of 1,000,000 feet of lumber.

Asa L. White, of White Brothers, Dies

Asa L. White, one of the best known lumbermen on the Pacific Coast, and a national figure in the hardwood business, died early Thursday morning, December 6, af his Los Gatos ranch after an illness of several months' At the time of .his death, Mr. White u'as president of the large hardlvood concern, White Brothers, of Sart Francisco' Asa L. White lvas born in New Brunswick eighty-one years ago and came to California in 1868. Four years later, with his brother the late Peter White, who had settled in California in 1850, he organized the firm of White Brothers' Mr. White was a member of the San Francisco Commercial club and prominent in Episcopal Church work' He was a trustee of St. Luke's Hospital and was active in charities. Until a few months ago, when he moved to his Los Gatos ranch, he resided at Sixth Avenue and East Seventeenth Street, East Oakland.

Mrs. Asa L. White died two years ago' Surviving are a son, William Thornton White, of Oakland, and a daughter, Mrs. Moses W. Faitonte, of Newark, N' J' Funeral services were held at 582 Thirteenth Street, Oakland, on Saturdav afternoon, December 8.

h All StcL 3irr

QUARTEREI' RED Gt,M

UNSET.ECTED GI.'II

QUARTERED OAK

PI.AIN OAK

BIRCH

EIJIT

BASSTW(X'D WALNUT

TOBASCO MAHOG. ANY BATAAN MAHOGANY

DUALI

OREGON PINE

WE ARE PANEL HEADQUARTERS FON SOUTflERIY CALIFORNIA

We carry thc largcot etock of rtandard paneh in thie tcrritory, and havc an cnviablc reputation for prompt tervicc. Bataan mahogany ii our spccialty.

CATIF(}RNIA PANET and lIEll[ER c0.

PAI{EL sT0c[s

Going IHIome IFon Chnistmas

' He was scated in his desk chair, With a time card in his hand, And a smile upon his features That I could not understand; When I found him in the office After hours and all alone, The lamps had all been lighted, ' The whistle long had blown.

"Well, old chap" said I, "why linger, When your busy mates have gone? Don't you know it's past the hourAnd you still working on?"

But he reached out for a letter As though he didn't hear, Just opened it, and read a part, And smiled from ear to ear.

"Why, I'm going home for ChristmasGoing home for Christmas Day, I am going to see my mother Mann many miles away, Here's a letter she has written Asking that her boy come home, The family now is scattered And she's living there alone. I can't reeist her letter, Let me read you just a line; 'Come home and I will feed you On those mincemeat pies of mine; I'll let you try my new preserves And sample all my jell, And bake some of the cookies That you used to love so well.'

Thcn at the end she says: 'Please come I'm getting old you know, Youtve been away for seven years, I want te sce you so.'

So f'm going home for Christmas For I can't resist the call, It's the only place one ought to be On Christmas after all."

ttWhatts yourn?"

THE REASON

Economhal

It was evil looking, evil sme[i4g rnedicine,,{nd tl1 bit of a girl hated to take it. "But" plea<ied her father, '1youf, poor old da his last dollar for this medicine."

Much impressed, the child swallowed it. A few moments later she said to her daddy, pathetically: "Daddy, if you can afrord it I'd like to frow this up."

UNDER THE HOLI-Y

Under the holly with Polly, With Polly, bewitchingly shy; A glint of warm gold in her tresses, A hint of blue drearn in her eye; A fig for the night and its storming, Come music, and laughter, and folly, We'll lift a blythe tune Where it's sumrner and June*

Under the holly with Polly.

PERHAPS THIS IIIEANS YOU

"Madam" said the patient saleslady to the peevish sho14nr, "you seem tb have the rhyme right ,but the word wrong."

"What do you mean?" snapped the customer. "The papers have been saying, "Do your Christmas shopping early-11e1 surly."

HULLO

When big vessels meet, they say, They saloot an' sail away, Jest the same as you an'me, Lonesome ships upon a sea; Each one sailing on his jog, For a port beyond, the fog, Let yer spealrin' trumpet blow, List yer horn an'say "Iful16.'r

[.Y[NG

"rr ro' catch one of your children lying, aon', gffiuu and rush at him like an ogre. Be honest with him. Tell him the truth. Tell him you've told hundreds of them yourself. Tell him that between truth and lying, truth is the best policy. Tell him you knorr-you'vg tried both."

"Cofree and rolls, my Onc of those lJ pushed over tfie counter sGcmed dazed.

thick him. ugs of coffeg The fartfilious lorc a lot of our trade."

person

"\tr/here's the saucer he inqufr ' ' "\lfe don't use no herE. If we did some lowbrow'd come pilin' an' drink out of his saucer, an' we'd

NO WONDER

There was a young sculptor named Phidias, Whose art it was very insidious, He drew Aphrodite

Without any nightie

Which g'reatly shocked, the fastidious.

i'Former San Diego Lumber Man Now With Ins Angqles Wholesale Firm

ra

Mr. M. R. Jayne, formerly connected with the San Diego Lumber Company, has taken a position with Johnson & Koch, Los Angeles wholesalers, and after a few weeks in the Los Angeles territory; lryill go into Arizona for this company.

Johnson & Koch are selling large quantities of Atizona white pine, in the Southern California market, handling stocks from the Aiizona Lumber & Timber Company, at Flagstaff.

They also sell for the Geo. T. Mickle Ltrmber Company, of Portland. This mill, rvith their connections has a large output of all grades of fir, and is sending a considerable quantity into California.

COAST COUNTIES LUMBERMENS CLUB HOLDS MEETING

The Coast Counties Lurnbermens' Club, composed of lumbermen from Santa C'ruz, Monterey, San Benito and San Louis Obispo Counties, met at Salinas on November l7th, at the Jeffrey Hotel.

Mr. C. H. Grifien, of the.Homer T. Hayward Lumber Company reported on the California Retail Lumbermens' Association Convention.

The question of cartage came up in regard--to the way the dealirs of Salinas were pooling all the deliveries with one transfer company and the successful way it was.being worked out. It ls tb be investigated by m,embers in adjoining towns.

ThJquestionnaire sent orit bythe California Retail Lumbermen's Association was answered and forwarded to them at San Francisco.

For 18 Yead

..CHICKASAW BRAND'' OAK FIOORING har been r r{lndard of Grade{ualitv-Manufacture

Manufactured By

Floori ng Go. Memphis;T€nn.

ABd Dittributed BY E. M. SLATTERY Lynwood, CaL GEO.

Ah invitation was received'from'A: L. Porter of the Western Retail Lurn,bermens' Association for this organization to takc part in the program at the next convention in Los Angeles. !

A discu&ion followed about' getting bankers to assist home builders, and soriie of the firms in one of the cities represented in this club are to have a conference with the bankers of that place to see if it is possible to have them provide a fund for first mortgage loans.

- The lumber dealers rights in regard to liens carrie up and some very ,interesting things were brought forth.

The next meetingls to be held in Watsonville December 15th. Some of the topics to come up before this meeting are cost of doing business, turn-over, and credits.

BAY DISTRICT LUMBERMEN TO HOLD GOLF TOURNAMENT

A committee composed of Dave Painter, Chairmalt, C. Stowell Smith, Theodore Lerch, and Fred Palmer has been appointed to arrange for a Lumbermen's Golf Tournament in ltre Bay District. It is planned to start the tournament about the middle of December. The golf enthusiasts of the Bay City are looking forward with much pleasure. to the tournament .and a large number of entries are anticipated to contest for the various honors.

R. F. HAMMATT ADDRESSES STOCKTON BUILD. ERS EXCHANGE

R. F. Hammatt, secretary-manager of the California Redwood Association, San Francisco, addressed the Builder's Exchange of Stockton on Saturday, December 1. He save a very interesting talk on Conservation and the tim6"r t"touties of the Pacific Coast, and also spoke on the conservation work that was being carried on by the redwood manufacturers along planting and reforestation lines.

Manufacturcr of MAPLE, BEBCH, BIRCH AND OAK HARDWOOD FLOORING

GRAND RAPIDS, MICH.

'Thc Honc of Slsillcd Woodrorlcn'

Rornance andlndustry -, Gold andTimber

joined in the uniqtre appropriateness oI our symbol-linked in fact as well as fiction.

For here in the heart oI this,our Western Iorest, the picksol Will Banion and his companions oI the'Correred Wagon' first struck gold.

And here todan in the heart of this same loresg vast in extent, mighty in the majesty oI its trees, the axes oI our woodsmen are biting. ln'49, a lorest shelter lor the miner bent on gold and adventure-iu'23 a Iorest zupply to house and shelterman kind and lurnish the lumberneedsof industry.

growing through the centuriee to matrred perfection,are ae fine in finished qualityae they are romantic in origin" In texture they have no erperior -in usefulness they afrcd the widestrange Exacting crrstomers partic. ularlylike our Bungalow andlap Siding,Fin ish Moulding and [at]u Ask for our semi-montlly price list

?rompt Shipment -v{Ivay s !

Shall ve quote by ilte ot rqtesenutivc?

D. H. STEnwEf,z, lx,Lu Awpb Sob: Mamgpt lo2l Title Insurancc Building Lor Angcla, Calilomia STANDARD LUMBER COMPANY

Timber Cutting in California Subiect of New Bulletin

The best methods of harvesting national forest timber in the'sierra forests of California is-the subject of Department Bulletin, No. 1176, just issued by the United States Department of Agriculture, entitled "Some Results of Qutting in the Sierra Forests of California."

As in other forms of agriculture, the best soils and most favorable climates result in the mogt rapid growth, and the poorer the soils and the more unfavorable the other growing conditions, the poorer response the trees mak'e. Especially is this so after the rernoval of the older trees, for the seed trees left do not grow as rapidly, new growth takes longer to become established,.and the length of time required to produce a new crbp for harvesting is prolonged.

In the California pine forests, new seedlings become established in about 5 years under good growing conditions, while on the poorer lands as high as 20 years may be required before the area is again stocked and it is quite possible that the distribution of tlre seedlings will not be uniform, according to the bulletin.' When the forest is logged as inany,of the young trees oh the ground should be saved from destruction as is possible, as this advance growth saves time in waiting for new seedlings and usually grows very rapidly after the older forest.has been removed.

On all the sales of national forest timber, seed trees are left to provide for the new forest. Trees left for this purpose in the pine forests of California should be the thrifty ones with a diameter over 18 inches, as under that diameter the seed produced is usually insufficient to stock up the area. Best results have followed when the trees are well distributed over the ground,. for when in groups they do not grow so rapidly and the resulting stand is not uniform. Very large trees are often too old to make any more volume growth and are often attacked by insects or disease, aie

ED. GARLAND CALLS ON NORTHERN CALIFORNIA TRADE

Ed. Garland, manager of the rail department of the Charles R. McCormick Lumber Co., San Francisco. has returned from a weeks' trip calling on the lumber trade of Sonoma and Marin Counties. He accompanied J. A. IVIc- 'Watters, vr'ho is the company's representative in this territory. Mr. Garland states that he found the dealers very optimistic and that all the retailers are looking forward for a very go6d lumber demand during the New'Year.

often blown over by the wind, while very small trees do not furnish sufficient seed.

Because of the rather haphazard conditions in these forests, which'are usually several centuries old, the forester can not have definite rules for marking the timber. He must use his own initiative and his knowledge of the principles which govern all growth, whether farm or forest. Each acre in the woods is a problem by itself and to get the best possible forest in the shortest possible time is a task which calls for good judgment and care.

This bulletin, which is free, as long as supply lasts, may bq secured by writing to the District Forester, San Francibco, Calif., or to the United States Department of Agriy'ulture, Washington, D. C. t-I WENDLTNG-NATHAN

co. MovE oFFrcEs

VThe Wendling-Nathan Co., who were formerly located ' in suite n5-G7, Lumbermen's Building, 110 Market Street, have moved into larger quarters in. the same building, and are now located on the sixth floor in suite ffi2-3-4-5-6.

CHARLES R. McCORMICK SPENDS HOLIDAYS AT SANTA BARBARA

Charles R. McCormick, President of Charles R. McCormick & Co., San Francisco, spent the Thanksgiving Holidays at Santa Barbara, visiting his son Charles R. McCormick, Jr., who is attending school there.

(Continued from Page 9.)

ment were arranged for by A. Bevan and an enjoyable evenrng'was enjoyed by all.

Mr. Russell said that his train was sixteen hours late arriving in.Seattle, the train being held up on account of a wreck. A severe wind storm on Puget -Sound, blowing at about ninety miles an hour, togetheiwith a heavy rainl caused a great deal of damage in that section. - Many bridges vrere washed out, and until these improvementi are constructed, he stated that lumber production will be somewhat curtailed in the Northwest.

WHITNEY-GRAMS

Mr, H. E. Morgan, General Manager of the Whitney Co., at Garibaldi, has been in San Francisco for the last two weeks, conferring with officials of the McCullough Fagan Lumber Company, California representatives of the Whitnev Co.

Mr. Morgan announces tirat, among other important changes contemplated by his company for the near future, they rvill transfer Mr. L. G. Burns, to the Los Angeles district, rvhere he will take charge of the rail department, and will feature Whitney stock. Mr. Burns has been connected with the San Francisco offices of the McCullough Fagan Lumber Company, for some time.

Mr. Morgan also states that his company has changes under way now, that will, in the very near future ,make possible a large increase in their output, and that they intend making a big feature in Whitney flooring.

Mr. H. J. Fagan, who has maintained his offices in the north, has transferred his headquarters to the San Francisco offices, rvith Mr. A. R. McCullough, and Mr. Roger Jayne will be in charge of the Seattle office in the future, and Mr. Monroe will take care of the Portland end of the business. These changes have been made necessary by the tremenclous increase. in the California businss being done by this company.

.WILKY'' SEARCHES FOR HIS ROOF

Mr. W. W. Wilkinson, of Maxwell & Wilkinson, Los Angeles wholesalers, is looking around the highr,vays and byways since last Monday night, for the roof of his house. A funny thing to look for, but he says that about midnight on that date, he was awakened by a loud noise, and on investigation he discovered that the entire roof of his'new house had decided to mo'r'e, and it left in one piece, for parts unknown. This was the night of the big wind, in Los Angeles county.

Wilky says that he rvill re-roof with Menefee's red-cedar shingles, and "then let her blow."

Pasadena Saw-Dust Club to Hold Meeting December 17

The Pasadena Saw-Dust Club, an association of retail lumbermen of Pasadena and vicinity, r,r'ill hold their next meeting on Tuesdav, December 18th.

This club has recently taken in additional members from a new territory comprising yards at Alhambra, South Pasadena, San Gabriel and Monterey Park, giving them an additional membership of about thirty yards.

Mr. Paul D. Ransom, the secretary of this organization, states that this next meeting will be devoted mainly to a discussion of the rvhys and rryherefores of the best advertising methods for the retailer.

"ACORN" BRAND OAK FLOORING L eary to identify because it ir TRADE MARKED on every bundle. It is uniform in grading, dimeneionr, and mitling. SoId and grnranteed by relieble dealerc everlrwhere.

It gives SATISFACTION

\,YOI]RIvTILL OR EACTOFY al LONICil/I EI^f, warh iyyto n.

Tl'N seeting a location for your mill or factory on the ll Pacific Coast, youwillprobably favor the cornlnuDlI ity which offers the best facilities and advantages. t-ongview is willing to stand on its merits. Here ate a nrimber of questions which you may askr-with brief answent3

Where ls Longvlew? In Cowlitz County,'Washington, at the iunctionof the Cowlitz and Columbia Rivers, fifty miles from Potland and fiftv miles from the Pacific Ocean

lVhat Railroads Serve Lonwiew? The Notthern Pacific, Union Pacific and Great NorthernseweLong view dhecdy. The Longview, Potland and Northern \as longvierp as its souihern terminus and taps the rich Cowlitz Rlvet valley northward'

Has Lonryiew a Deep Water Harbot? longderfs a tidewater port on the Columbia Rivec. Oc€an' going carriers stop at its docks.

WhatHighway ConnectionsHae Longvlew? Lontr vlew is the connecting link between the Pacific Highway, on the north side of the Columbia River, and the Columbia River Highway on the south side. The Pacific Highway is a north and south highway running from SouthernCalifornia to Canada. The Columbia River Highway follows the Columbia Rivet inland.

What ts Longvierds Location In Regard to Populal tion in the Pacific Northwest? Longview is located practically in the center of the principal population area inthe Pacific Northwest. Insideacircle with a hundrcd mtle tadius is to be found nearly one,half of the bo'p

ulation of the Pacific Northwest Longview is fifty miles from Portland and 133 miles from Seatde.

lVhat Foreign Trade Possibilitiee hae Longview? l,ongview is advantageously located for reaching the markets of the Pacific ports. Ithas direct water routeg to euch potts an Yokohama, Singapore, Manila, Aus, tralia, New Zealand and South America. Great Britain and Europe are also markets wtrich can be teached from Longview.

What Ig the Domesdc llfarket of Longylew? The immediate market is the Pacific Northwest. California ie a teady markeg economically teached by coastwise 8teamef,s. The great middle west and eastern markets ate reached by the transcontinenal railnrays mentloned above. The Atlantic Coast is teached by ocean going liners via Panama Canal.

lVhat Ie the Climate of Inngview? Puget Sound and the lower Willamette Vallen with Ionwiew in the center, ate the favored communities in the Unitd States, with neatly a L00To ideal maximum and minimum temperature conducive to the highest degee of physical and mental efficiency. Seattle and Portland have the lowest death rate in the United States. The infant mortality rate is unusually low, and the lowest tn the United States. The climate is mild the year round, avoiding e:(cesses of heat in summer and cold' in winter.

Is Longview IncatedlntheTimberRegion? Iongview is in the very heart of the great Douglas fir region of Western 'Washington and Oregon, in close prox. imity to billions of feet of timber.

Ie Longvlew Suitable for a Mill Sitel Longview is edvantageously located for lumber manufacture because of its transportation facilities already men ti,oned and because of the accessibility to the timber.

Ioge can be cheaply and easily fiansported on the Cowlitz arrd Columbia Rivers. They can also be shipped in by rail.

Is Longview Advantageoualy Located for a l\f,anu, factuer of Logging and Mill Suppliec? Iprgviewfs located in the midst of the timber and lumber manufactudngdistricts of thePacific Slope. The transpor. tation facilities of water, rail and highway af,orl easy acce$ to the majority of these mills.

Has Longview Abundaat tlectric Power? LonCvies/ is served by hydtoelectric lines, and power will elso be available from the immense electric power plant now in prtrcess of construction at longview.

Is Fuel Available? C.oal is mined close by in Cow. litz and Lewis Counties. Fuel oil can be shipped in at low tidesrater rates.

What Are the Living Conditions at Longview? longview,with its scientifically planned manufacturing, commercial and residential disticts, broad streets and boulevards, parks and civic center, is an attractivi community in which to live. Men with families, a very stable class of labor, will favor such a corffilunity for a permanent home. The mild climate, recreation and scenic advantages are added inducements to attract labor.

lVhat Ie the Progrees of Longviewt longview has nearly 500 buildings, all sizes and many othen in coune of constnrction. The first unit of the fir mill of The Long-Bell Lumber Company is takingon gigantic goportions and will be running by the middle of 1924. About thirty stores are in operation. Forty-four miles of sneets are graded, twenty-four miles are graveled and six are paved with concrete. There areseventeen milee of concrete sidewalk, fifteen miles of sanitary sewers, seven miles of storm sewers and fourteen miles of permanent water line.

Whtle lndtcationo point to the fact that Iorgvtew wtthtn five yeara, will ..doubtedly be one of the important cidea of the Pacifc Northwert, tte preaent prices of manufacturing and reeidential property are based upon actual cost of devclopmenL Retail businec property may be bought in the new city on a basis equivalent to rimilar locadonr in cider of 4rOOO to 8'OOO populadon.

A sta,tenpnt of your requ,i,rements uill brh,grgou a repl,g ilntoiling tlu ad'oantogea tlnt Longl/i,clt, ofiera gour lina oJ bu'einpss.

TTrE

November Building Totals

Here are the totals of the building permits issued in November, 1923, compared to the same month in 1922, for a few of the larger cities in the state.

San Francisco ..........$

GARRY BENNETT MAKES NEW ANNOUNCEMENT

Garry E. Bennett, the rvell known San Francisco wholesaler and California representative of the Dody Lumber & Shingle Co., announces that the name of the Bennett-Hamlin Lumber Co. will be knorvn in the future as the G. E. Bennett Lunrber Co., with offices at 110 Market Street, San Francisco.

GUS MADE GOOD

On his recent visit to Los Angeles, Gus Russell, of the Santa Fe Lumber Company, San Francisco, was held up to considerable doubt and ridicule on his tales of the wohderful duck hunting that he had been enjoying arou,nd his horne town. Gus told the southern boys that he always had his lim'it by eight in the morning, and that he could prove it.

The proof came, just three days after Gus left. Floyd Dernier, of the Lumbermens' Service Association, received a bag of the finest, fattest sprig duck that he has ever seen, and he says that Gus has convinced him, that the hunting in that country must be good.

UNIVERSITY RECEIVES $25O,OOO GIFT

University of Washington, Seattle, Dec..1, 1923.-Giving the University of Washington facilities for the study of forestry and lumbering, which will be unsurpassed anywhere in the country, Mrs. Alfred H. Anderson, widow of a pioneer lumberman of Seattle, last u'eek, presented to the IJniversity, board of reg'ents, the sum of $250,000 to be expended for a building to'be called "The Alfred H. Anderson Hall of the College of Forestry," in memory of her husband.

The building will be constructed at once near the present Forest Products Laboratory.

Alfred H. Anderson, to whom the gift is a tribute, was connected with the Mason Cottnty Logging Company, the Phoenix Logging Company, the Simpson Logging Company, and the Simpson-Anderson Timber Company, all orvning timber and operating in I\{ason, Thurston,,Clallam, Gray's Harbor, and Jefferson counties. He was elected from Mason County as a member of the second legislature of this state.

l-Large or snrll dry kilrr Rxrms for drying pine, fir, redwood, or oak lumber.

2-Dtv kiln truckr, tranrfer cara, recording and regulating inrtrumentr.

3-Soule fat or edse lumber rtackers.

,f,'-Ieidelt Lumber Lifu.

S. IHl. lrwin JE[eated Pnesideuat of Central Cahf.ornia Lumhermen's C[ub

4tlhg. -regular_monthly luncheon and meeting of the Cen- tral California Lumbermen,s Club, held ai..Wilson,s,,, Stockton, on Saturday, December 8, the following officeis were elected to serve dufing 1924: President, S. FI. Irwin, Irwin Irumler C_o., E-scalon; Vice-President, Harry Fullerj Iuller l-umber Co., Lodi; Secretary and Treasurer, L. H. Elliott, Valley Lumber Co., Lodi.

The luncheon was presided over by R. F. Wells, who was president of the club during the pait year. This meeting being Ladies Day,, there weie a lirge number of the ladiei present. The luncheon was marked with considerable fun, which called for many of the mernbers present being fined. Thro-ugh the fines imposed, a sum of-$25.00 was"raised, which was donated to Children's Home of Stockton. to be used for bringing Christmas Cheer to the children.

After the luncheon, George Cornwall, editor of the Tim_ be-rman, gave -an interesting i-eview of the lumber market, a forecast of the Eastern and Railway market for 1924, and also gave_ an interesting discussion oi the Shingle question. C D. LeMaster, Snark of the lJniverse, spoke"of tire value of the Association and Hoo-Hoo Clubs. ^Chaplin Simokin gave an. interesting talk on present Hoo-Hoo conditions'and urged for a practical applicition of the ideals of the Order.

The session following rvas.given over to practical prob_ lems. An interesting dlscussion centered abbut a valuable exhibit of pictures from the Berkeley fire and an honest demonstration that the Shingle roof was not the factor of destruction. This valuable -exhibit was made hy Chas. Bird, of the Stockton Lumber Co. The whole diicussion ended in a demand for straight grain shingles of sufficient thickness not ruined by ovei kiln-drying ii the interest of lessened freight charges and also the itatement of some of the progressive dealers that they would not carry the cheaper grades of shingles.

The concat followed the dinner, which lvas also shared by the ladies, who left a-t- 8:00 p. m., as guests of the Club, to attend the theatre. {ft9r lhe dinner, J. R. Neylan, Mrs. C. D. IgMaster, Mrs. R. F. Wells and il4rs. L. i{. Eltioli, made brief and happy talks.

Vicegerent Williarnson and Junior Hoo-Hoo Walter P"\.T, aided by the Snark and other visitors staged a won_ d_erful Concat, that was highly enjoyed. The- following Kittens were initiated:

William A. Curtis-Union Planing Mill-Stockton.

Ernest R. Muzio-Stockton Lumbir Co.-Stockton. Thos. L. Gardners-Union Planing Mill-stockton.

Olin L. Russum-Charles R. McCormick & Co.-Stockton.

Herbert F. Silk-Enterprise Planing Mill Co.-Lodi.

Tracy H. McPherson-Escalon Lumber Co.-Escalon..

Henry F. Kalvelage-Trower Lumber Co.-San Francisco.

O. D. Ruse-surnmit Lumber Co.-stockton.

Ernest W. Doe, assistant-manager of the Stockton Lumber Co., was reinstated.

The nine who conducted the Kittens into the Order were: Snark, D. A. Williamson; Senior Hoo-Hoo, F. W. Trow'er; Junior Hoo-Hoo, Walter Baker; Bojum, George E. Ground; Scrivenoter, P. A. Simpkin i -Iabberwock, J. R. Neylan; Custocation, J. S. Hickok; Arcanoper, W. E. Seavy, and Gurdon, L. H. Elliott.

N. R. and L. J. Wentworth San Francisco Visitors

Na R. Wentworth, of Bay City, Michigan, president of the Santa Fe Lumber Co., and L. J. Wentworth, Vice-presi- dent and General Manager of the Dollar Portland Lumb.er Company,-of Portland, are spending a few days in San Francisco on business matters. Mr.-N. R. Wentworth came west by way of Portland, where he attended to some business affairs before proceeding to California. While in San Francisco, they witt tre the- guests of A. J. Russell, manager of the Santa Fe I-umber Co.

FORREST WILSON REJOICING; NEW LUMBERMAN ARRIVES

Mr. Forrest Wilso,n, energetic and well known sales rep- resentative for Fletcher & Frambes, Los Angeles wholesale.rs, is strutting. around considerable the list few days, telling the wid'e wide world that there never has been stich a fine boy as the one that arrived at his hou,se the other morrung.

_ The you-ngster weighs 8l pounds and accDrding to Forrest will be ready to sell iath and shingles .rrery sodn.

WANT AD and FOR SALE AD DEPT.

DO YOU WANT TO SETI?

Hrvc Buyon Writing. DO YOU WANT TO BUY?

Hrvc aood peying yard, good locrtion ir Lor An3olor' SEE L M. MEYTR

330 Chrpmen Buildin3, Lor Angclce For Appointncnt Crll 82+gt2 WANTED

lManted, lumber office clerk' young man that can use typewriter, one who has had retail lumber office expeiience and can assist a bookkeeper, also do-gen- eril office work. Yard at Santa Barbara, Cal. Address reply to Box 124, care The California Lumler Merchant.

BOOKKEEPER WANTS POSITION

Experienced bookkeeper, with years of experience desires a position in the-lumber or.any other business. 45 years of age, absolutely dependabte, and- has good ref6rences. A?dress, Box C E,-care California Lumber Merchant.

E. N. MOORE A CALIFORNIA VISITOR

E. N. Moore, for many years engaged in the-lumber business in San Francisio, but nolv located at Kingman, Atizona, was a recent visitor in San Francisco, where he spent several days calling on his old lumbermen friends' lie has returned io Arizonl, by way of Southern California, where he spent a few daYs.

GEORGE C. CORNITIUS REPORTS HARDWOOD MARKET GOOD

George C. Clornitius, rvholesale hardwood dealer of San Francis"co, has returned from a business trip to Los Angel.es and other'southern California points, and reports that the ae-""a for hardwoods throughout the state is v91y good f.; Ai; ,."ron of the year. -I\[r. Cornitius specializes in ai.t.i6,rtittg Southern Hardwoods and his concern is the oldest exclirsive hardwood wholesale dealers on the Pacific bortt. Prior to his starting in business for himself, he. *"r-itt" representative of l\4itsui & Co' and had charge of selling their entire output of hardrvoods'

THEO. LERCH SPENDS SOME TIME IN THE SOUTH.

Mr. Theo. J. Lerch, well kn-own-sales manager for. the Albion Lumb-er Company, with offices at San Francisco' it;;;;;-i" Los Angelesior the past two weeks, attending to a variety of business matters' '-Wtrii" iri the south, he made a trip to San- Diego with Ui.'W. p. Frambes, of Fletcher & Frambes, I-os Angeles, "rd t"p-tt that business in that district is booming'

MILL MAN WANTED

WANTED: Co#petent man for mill superintendent, give age, experience and references. Address: Ambrose Lumber Co., Santa Barbara.

$5o,ooo.o0 REQUTRED

For interest in fast srowing well established HARDWOOD LUMBER YARO in BAY DISTRICT. Address Box 25 care The California Lumber Merchant.

RETAIL MAN WISHES POSITION

As yard manager; 30 years old; l0 years lumber business;7 years retail yard manager. Witl go anywhere; best of references. After January lst. Address Box ll2, care California Lumber Merchant.

CHARLES M. ROSE ON NORTHWEST TRIP

Charles M. Rose, wholesale lumberman of San Francisco and California representative of the Vaughan Lumber Co. of Portland, has left for the Northwest on a two-weeks' business trip. While in the north, he will be a visitor at the Portland offices of the Vaughan Lumber Co. and will also spend several days calling on the mills in the Portland, Columbia River, and Puget Sound Districts.

F. R. LAMON VISITS HEADQUARTERS

F. R. Lamon, of Fresno, representative in the San Joaquin Valley for the Wendling-Nathan Co., was a recbnt visitor in San Francisco, where he spent several days attencling to business matters at the company's San Francisco office. Mr. Lamon covers the territory betrveen Spcramento and Bakersfi elrl.

HARRY ALDRICH VISITS THE BAY DISTRICT

Harry Aldrich, sales manager of the Brighton Mills Co., Portland, was a recent San Francisco visitor where he spent several days calling on his lumber friends in the Bay District. He was a gttest of E. L. Euphrat, of the Wendling-Nathan Co., at the Stanford-California football game. Harry is a great golf enthusiast, and during his stay in the Bay District, he played over se.veral of the courses here with Roy Hills, of the Wendling-Nathan Company.

There is no antipathy so great as that of second class heads for first class ones.

Draw a mental picture if you prease, of t'he Love, Happiness and Radi- ant Light of Appreciation that is being defected from the joyous faces of ttrose who have become possessors of their ovrn homes through your efiorts during the past year.

Then ask yourself whether or not you have been repaid for the service you have rendered. Homes with their assurance of protectior4 where family ties are made and kept, where home teachings and environments develop morals, thrift and love and mahe for continuous happine*, are worth all the efforts you and your business can put into trhem, "rd -or. than all else in this world to those who call them homes.

There is no magical road to success for building material merchants. Deterrnination and constant efforts create desires for homes. This christmas season, when sweet mernories of the past and bright hopes of the future cheer our lives, is the time to resolve that every possible effort be extended, that all depadments of your business be concentrated upon senvice and help to thei end that the greatest possible number of people may, through your combined activities, be encouraged to undertake the greatest of lif"'" i""o-p- li$hments-The Ownership of ldeal Homes.

we want to join with you in initilling into the minds of those living in yor$ trade territory desires for modern, convenient, practical homes. The new features we will make available for you to apply during the coming year will be valuable assistance to you.