The California Lumber Merchant - February 1923

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LOS ANGELES, CAL., FEBRUARY 15, 1923

How Lumber Looks

Lumber looks strongstrong asthe proverbial horseradish.

The last report of the West Coast Lumbermen's Association came in as this is being written. lt is dated February 7th at Seattle, and shows that for the last week previous tire mills of that association cut 88 million feet, shipped 106 million feet, and. sold 112 million feet. This is a trifle milder than for the previous several weeks, but still shows orders well above shipments, and shipments con' siderably above production, so trhat for a string of weeks the mills of the Northwest have been reducing their stocks very materially.

This would be a good time for the states of Wash' ington and Oregon'to t'cound noses.t' They would show -ightv strong on popuLation, aince that whole territory is flooded with lumber buyers from all over Calitfornia, and from all over the rest of the country.

There are wise men in California who believe that conditions in this state will offset to some extent general con' ditionr, and that lumber is not likely to go up in the next hrvo or ttrree weeks in California.

We are not going to venture any predictions, but simply etate facts, and let the reader make his ovm deductions.

Throughout the entire United States the mills of every species, both softwoods, and hardwoods, are fairly rwamped with orders, and the demand seenra to be increas' ing rather than diminishing.

,The millc of the South have been deluged with an avalanche of buying. So have the cypress folks, and the northern hemlock manufacturers' and the white pine folks of the North.

It is the atrongest market we have ever seen, not even excepting the palmiest dayc of three years ago.

Redwood gives us the news feature of the hour.

Redwood up-)ers went up one week ago from $5 to $7 a thousand.

Redwaod shop went up from $4 to $6 a thousand.

But Redwoocl "shorts" did the big stunt. Effective at that time 8 and 9 foot Redwood in 1x3, 1x4, 1x6, and lx8 items became "long lumber," classified and shipped qr long lumber, and taking long lumber prices. ln other items and thicknesses also, 8 and 9 foot Redwood was advanced greatly in price, so that the big advance in Redwood is in 8 and 9 foot lenihs. The fact that these lengths have been selling as ttghortstt at short prices, has placed them in great demand recently, and caused their sharp advance.

C.alifornia white and sugar pine show no indications of excitability, but all items are in good healthful demand, and the feeling among the pine mills is splendid.

Red Cedar Shingles, water shipment, are just about holding their own. Kiln dried stars, rail shipment, have advanced just a little, and are showing more rtrength. Reports from the shingle mills show ttat the average shingle price is low'er than the excellent volume of business would reem to justifu.

Fir lath are strong, holding firm, and doing no pyrotechnics jurt now.

SE ND IN YOUR NEWS ITEMS

The California Lumber Merchant \Millbe delighted t9 receive and publish news items from itsreaders: retail, wholesale, mill, personalanything of interest to the lumbermen-and ladies-of California. Send them alcng. Th.y will be welcome.

The Softwood lumber industry sold more lumber in January, 1923, than in any other month in history.

SHAD KRANTZ SAY ..ADIOS''

By Jack Dionne

'fo the rest of us on The California Lumber Meriha.nt, it doesn't seem possible even yet that Shad Krantz is gone. Just a few days ago he was here, unusually full of life and enthusiasm, mental and physical energy, kindly good humor, and goodwill to all men, and we just can't adjust our perspective to feel that he isn't really coming back.

We don't feel that Shad Krantz is really dead. We are grateful because we know that isn't true. Like a fine ship putting out to sea on a, long voyage, .he has just dr,opped over the horizon, and our human eyes see him no longer. But we know that he is proceeding on his way, fulfilling his mission, strong and indestructible, bigger and better and happier than ever before, and meeting his objectives on that bigger plane just as he met them here free and unafraid.

On February the 3rd, after a hurried operation. had failed to save him, with the simple faith of a little child, he placed his hand in the nail-pierced hand of the Crucified, and went smiling upon his way, leaving behind him a memory and a heritage "as stainless as the Scimetar of Eden's sentinel."

Shad Krantz stood four-square to every wind that blew; inside and out; up one side and down the other; from every viewpoint and in every way that you can measure a human, he was a real man.

He made an indelible impression on those who knew him well, and it is fine to know that we will never get beyond the reach of that influence.

Mr. Krantz was just 38 years old. He had been Managing Editor of The California Lumber Merchant since it was started last year, and was tremendously proud of the publication, its work, its development, and its great promise. He was a wonderful worker, a fine writer, and a "born" journalist. He possessed many of the attributes of greatness-the larger ones at least. His integrity was beyond question. lIe rvas dependable to the most remarkable degree. He was unusrrally energetic, an admirable enthusiast, and a forceful go-getter.

It could truthfully be said of Shad Krantz "He never spoke ill of any man or woman."

We will make no effort to reproduce the many beautiJul thoughts that have come to this office by mail and wire concerning our departed friend. It would require the entire paper. We are going to simply quote part of a full colttmn obituary from his old paper The Portland Oregonian, of Portland, Oregon, where they knew him long and loved him well, to show what they thought of him at "home" as he called Portland.

His brother Carl Krantz came from the old familv home at l)over, Ohio, where Shad was born 38 years ago, and took the body home. There was a short ceremoni at the undertaking parlors in Los Angeles on Feb. 7th.'and, the funeral at Dover was February l2th. He is survived bv his mother, one brother and three sisters. Beautiful floral 5fferings .from his California friends covered him in profusion, both in Los Angeles and Dover.

The obituary from The Oregonian, was in part, as follows:

By Clark H. Williams

"Members of The Oregonian staff who had worked for years with Shad Krantz were not the same yesterday after news came of his death.' Mr. Krantz died it Los Anseles following an operation for appendicitis. The dav was dilarv after that; there was something appalling about'life that had not been felt before. The thing was hard to believe, somehow. Krantz was so alert and active only a short time ago when he was last here, and his "stuff" had been coming in o-ccasionally.

"Fine and clean in every way, it seemed Shad should have lived many years longer. He was only 38 when he died. The intensive work he did seemed to leave him scathless, just as the contacts of a calling difficult in some phases left hij hanrts and heart clean. When '30' came so unheralded, there could have been no qualm in the mind of this man. He looked. one knows, clear eyed upon the face of death. sleep's darker sister, and was unafraid.

"Shad came to The Oregonian from lradville, Colorado. in 1911. He had also worked on the Denver Post and other Colorado papers. There followed years of active work in the local room, his assignments being chiefly on the railroad, lumbering and financial beats. Outsanding events in other lines engaged his attention and politics became his general duty during the last few years he was on the paper.

"Early in the war he was offered the post of Dean of the School of Commerce at the University of Oregon, a position he held with credit for some time, resigning to become pub- licity director of The West Coast Lumbermen's Association at Seattle, Washington.

"This work led to his appointment as Pacific Coast Manager for The Gulf Coast Lumberman, published at Houston, Texas. His work attracted attention, and Jack Dionne, when he decicled to start another tracle paper at l-os Angeles, chose Shad as his business associate.

"As a news writer Shacl had many successes. None was more alert, intelligent and accurate than he in getting the facts and in telling them in clear, incisive fashion. There were many things Shad did exceedingly well. His associates knew him and loved him, and although the sun was shining yesterday, today was a dark and dreary day to his former associates on this nervspaper."

Shad O. Krantz

God Hlelps lFhose Who Help Eaah Other

Bv JACK DIONNE

The old fachioned saw said: "God helps those who help themaelves."

Today, tte very middle of the lumber convention seaton for the entire country, the lumber industry is declaring ITS conviction in the truth of the newer and perhaps better philoeophy, to-wit: "God helps thore who help each other."

For THAT is the broader, the better philorophy.

The understanding thatthe welfare, the well-being, the prosperity of the WHOLE is more important than that of the individual, and that intelligent community interest really brings bigger and better returns than specific self interest, is what the present day conveation searon meanE.

All over the United Stater-and Canada-followers of the lumber industry are meeting in their convention halls for tfteir annual reunion.

And the annud rermion har come to mean a much bigger and more constnrctive thing than the conventions of the old days. Men get together for the purpose of exchanging not only good fellorriship, but IDEAS, understandi'g that thoae thingr which have helped other fellows will help THEM' if they are intelligently applied.

So they get together at their conventions to help each other, and they take these thotrghts and ideas home from the meetings and use them to help THEMSELVES.

Lumber associations have done rmtold good to the lumber industry.

The man who fails to belong to his righdul lumber association is nothing more nor less than a sliacker to his industry because it is only through association work and activity that the thingt vital to the industry can be handled' and every man should do his share in the common cause.

The trade association is the sole meians by which the indurtry can become active in its ovm defense in time of need; it is the sole means by which rmiform of methoda, rates, rules, grades, etc., vital to every indrutry, can be arrived at; it is the sole means through which the best thought of the industry can be expreseed; it is the sole means through which wrong practices can be eliminated; it is the sole means by which the Government, in tirne of stress, can call upon the industry.

Without trade associations ttere could be no lumber industry.

Then il YOU do not belong to your trade association, you are letting Eome one else hold an umbrella over YOU.

The cooperative spirit is the redeeming spirit of trhis age.

"God helps those who help each otherr" is the association slogan par excellence.

GHAS. R. LOS ANGELES

WEARE

STATE AGENTS IN ALL CALIFORNIA FOR WEYERIIAEUSER'S Nationally Advertised and Trademarked

FI R FLOORI ]IG and for WEYERHAEUSER'S End- Matched Hemlock Flooring

Theee ere rernarkable lumber products.

We operate in the northwest our own battery of Fir sawmills,.and transport our products to California in our own string of lumbercarrying steamers.

In any Fir product we can give the California lumber dealer a class of materials and service of an unbeatable character.

SAN FRANCISCO

CREDIT MANAGERS GUESTS OF LUMBER SALESMEN

At a noon day luncheon, of the Lumber S'alesmen of San Francisco, held at the Palace Hotel on February 5, the following retail credit ,managers were the guests of the club; G. J. Pace, of the Wm. Smith Co.; F. W. Mathies, of the Hart-Wood Lumber Co.; A. Bullotti, of the Loop Lumber Co.; O. B. Herge,t, of J. H. McCallum ; F. L. Dtettmen, of Pope-Talbot; and Ben Reerl, Secretary of the Lumber Association of San Francisco. A general discussion followed the luncheon to ascertain what steps were necessary to stabilize the,credit system now in use by the San Francisco retailers.

CALIFORNIA SHIPPERS PETITION COMMISSION FOR BETTER TRANSPORTATION

Ata meeting of the State Railroad Commission anrl shippers from various parts of California held recently in San Francisco, a joint appeal was made to the Interstate Commerce Commission 'for relief in the line of transportation. A special com'mittee appointed for tha;t purpose sent a telegram to the I. C. C. calling attention to the frightful shortage of rolling stock serving California, and asked for measures to bring relief. This action is to be followed closely by the committee until relief has been obtained.

WATERFORD YARD WILL MOVE

The Ward Lumber Compa,ny, which r.ecently succeeded the Waterford Lumber Company, at Waterford, will build a -l.ew yard and offices in ,better location. The new yard will be on the Waterford road.

IF YOU.WOULD INCREASE YOUR SERVICE-RENDERING POWER YOU MUST SO APPLY DEVELOPED SERVICE-RENDER-ING QUALITIES, YOUR KNOWLEDGE OF HUMAN NATURE, AND YOUR KNOWLEDGE OF BUSINESS, THAT YOU WLL CREATE IN THE MINDS OF THOSEWITH WHOM YOU DEAL OR COME IN CONTACT THE EFFECTS OF FAVORABLE ATTENTION, DESIRE, ACTION, CONFIDENCE, AND SATISFACTION.

Buildersl@*

Craftsmcn win with Redwood. They like its smooth even grain. Redwood works true, with a minimum ofefFort, and stays put. Tools are not gummed with pitch and resin nor are they quickly dulled. And Redwood comes in clear boards of unusual widths, all grades cut to exceptional advantage.

Decorators admire Redwood's paintability, for the wood offers that perfect surface which retains and shows to best advantage the workmanship of apprentice and master-painter.

Adaptability is one of many qualities which help the engineer and architect to win with Redwood, for it serves well for many purposes.

Many retail lumbermen put thisgmd will to work, making it a real business asset, Do you?

"Winning with Redwood" will be continued. Watch for it! *WMWP,

CelrponNra

Rnowooo AssocrATroN

e4 Cnr,rron wra Srnnnr SeN FnaNcrsco

El:tE:lE

Metn,bqMills

ATBIoN LUI,{BER C T,PANY

Do!.BEER &. CARSoNLUMEER Co.

GI.ENBI.AIRREDwooD Co.

HAT,64oND LI'MBaR CoMPANY

'.R.HANITY COI\trANY HoBESWALL s. CoT,iPANY

HollirEs ELTREKA LUMBER CoLrrnx RIVER REDwooD Co.

MENDocn.ro LUMBER CoMPAI{"r NORTHWESTERN RBDwooD Co.

TTIB PAcrFIc LUMBER Co.

UMoNLUMBER CoMPANY

WINNING V|/ITI{ REDWOOD fiI)

So. Cal. Golf TournamentaBig Success

The first Lumbermen's Golf Tournament of Southern California was held at the San Gabriel Valley Country Club on February 6th, 1923. There were 58 entries and. 46 actu.al players. The Tournament was in charge of a committee composed of Mark W. Lillard, Robt. Forgie, G. R. Tully, F. M. Slade. S. O. Krantz, who was a member of the committee had died before the tournament.

36 holes were played and the prizes were both good an'd .appropnate.

r E. R. Maule, Manager, Sash & Door Departm,ent, IIammond Lum'ber Company. who shot the low gtuss score for the day with an 86 in the mornin,g and an 87 in the afternoon, was by far the most consistent player of the lot. Had Bert been sinking his putts, his score would have been down in the 70s.

Dave Woodhead captained a foursome from his office ancl J. E. Loyd Jones of their party walked off with one of the pflzes.

Gus Hoover and Roy Stanton did rnot seem to care so much about tournament prizes as they did in trying to stick ea,ch other.

There was a close race for consolation, honors between Bob Osgood, J. A. Farnsworth and T. B. Hatten, but Bob Osgood took hone the baconr in the shape of a large shovel donated by the Woodhead Lumber Company.

, John G. Cushing of the D,onovan Lumber Mills was the { winner of the pigskin golf bag donate'd by the Califo'rnia Lumber Merchant for the low net score f,or the day and from the looks of the bag he was carrying, this was a muchn'eeded addition to his golf outfit.

Walter Gibbs of the Monarch Screen Company won the golf bag donated by Whitmer Jacks'on & Company of Albuquerque, N. M., for the best score fo'r sash and door men only. Walt,er shot good golf to get this and deserved it.

Howell llaker of the California Panel & Veneer Comoanv was observed trying to enlarge the trap on No. 1 green, bui when questioned regarding this, said that it was only an old ball and'he was try.ing to bury it.

Mark W. Lillard claims that he was instrumental in Bert Maule's winning the first prize as he was playing with Bert and kept so close behind him that Bert had to shoot goll in order to win the match they had between them.

Bob Forgie deserves the concrete tooth brush for the largest score o,n one hole. His 14 strokes on the 18th hole in the afternoon was a sight for sore eyes, but the guests needed mufflers on their ears. He was followed closely for this re'cord by J. A. Farnsworth of the California Door Company who had a snappy 11 for this par 4 hole.

Cliff Bergstrom started out pretty good. He had 38 strokes for the first four holes and then blew up.

Grant Rich.ards said that he had a ,dandy game, having from three to four perfect putts on every green.

G. R. Tully of A. C. Show Lu,mber Company claims that he would have had a wonderful score had it not been for the ditches and the trees.

J. O. Means claims that 36 holes are too much for him to play in one day. He would rather take four days and play nine holes at a time.

Cy Hooper of Hooper & Smith played with Bob Osgood and their match developed into a foot race as neither seemed to have any lu,ck hitting the ball.

Frank Marmion of the San Gabriel Valley Lumb,et Company won a d.ozen Silver Kting balls donated by the Bloedel Donovan Lumber Mills and was very much peeved because they'were not high balls.

E. T. Hoagland of the Hammo,nd Lum,ber Company, who won the mashie niblick donated bv the Nicolai Door Manufacturing Company for the secorrd best, net score was probably one of the most surprised 'men on the course, but he shot consistent golf and with his 12 irandicap was entitled to it.

J. E. Loyd Jones of the Woodhead Lumber Company was happily surprised when he found that he had won a dozen balls donated by the Lumber Products Sales Company. Many of the players had their r'/ives come out for dinner in the evening and about 65 sat down for a dandy dinner as only Manager O'Donnell of the San,Gabriel Country Club knows how to put up. Afterwards an orch,estra furnished music for those w,ho were not too tired to dance.

Robert Ctzner, who, Dave Woodhead says, came to California with the Franciscan Fathers, awarded the prizes, and as Bob knows nothing about golf, he did very well.

It is to be hoped by the golfers among the lu,mbern-ren that these tournaments will be held several times a year as it gives them a chance to get better acquainted with their neighbors and an excus€ to ,get away from the office for a whole day to play golf.

Prizes

1. Silver cup, (173)-Given by California Door Company, won by E. R. Maule of Hammond Lumber Co., (low gr:oss for the day).

'2. Leather golf bag, (174)-Given by California Lurnber Merchant. Won by J. G. Cushing of Donovan Lumber Co. (Low net for the day).

3. Golf bag, (198)-Given by Whitmer Jackson & Company. Won by Walter Gibbs of Monarch Screen Co. (Low gross for Sash & Door men only).

4. Dun'can brassie, (180)-Given by the Com,mittee. Won by J. H. Chapman, of La Brea Materials Co., Los Angeles. (Second low gross).

5. Mashie niblick, (175)-Given by Nicolai Door NIfg. Company. Won by E. T. Hoagland of Hammond Lumber Co. (Second net).

6. Do,zen silver king balls, (179)-Given by Bloeclel Donovan Lumber Mills. Won by Frank l\farnrion of San Gabriel Valley Lumber Co. (Third net).

7. Dozen reach paramount balls, (182)-Given by Lumber Products Sales Co. Won by E. B. Loyd-Jones of Woodhead Lumber Co. (Fourth net).

-8. Kum.bak putter, (185)-Given by The Committee. Won by A. M. Goodhue of San Pedro Lumber Co., Long Beach. (Fifth net).

9. Kum-bak putter, (185)-Given by The Committee. Won by LeRoy Stanton of E. J. Stanton & Son. (Sixth net).

10. Golf socks, (186)-Given by The Committee. Won by J. G. Chelew of Patten & Davies Lumber Co. (Seventh net).

11. Marker. (187)-Given by The Committee. Won by F. B. Harris of Lounsberry & Harris. (Eighth net).

Color-Thatch rnakes the Home Beautifull

A New Producer of Profits!

RITE new profits on yotrr books! Sell Crclor-Thatch-the perfected stained shingle.

Color-Thatch is our trade nanne for cornb grain (quarter sawn) red cedar shingles of perfect grade specifications, entirely irnpregnated by special process, with Cabot's Creosote Shingle Stain.

Color-Thatch has rnade its debut in California, and it's here to stay. Already horne builders and architects are recogtrizing its rnerits. Already they are buying it.

More California lurnber rnerchantscan rnake rrroney with ColorThatch. It has an artistic color appeal, its durability is unchallenged. It will becorne known to more and more people as the roof and sidewall covering par excellent.

We have a fine dealer proposition you should be in on. Write today for completeinforrnation.

The Williams Stained

Dealers !

Write today or mail thic coupon.

Gentlemen: Please send rne dealer propoeition, prices and complete inforrnation about Color-Thatch. Shingle

San Joaquin Valley Lumbermen Enjoy Annual Banquet

By ALLAN TURNER of E. K. Wood Lumbe, Co.

I'm nothing myself but a waiter, Sling hash, for a livin,g, and such. I've bee.n follerin' this for a long time And my natural outlook's "How much.l'

Some men 'round the Valley rvere eatin' In the Hughes ,at a banquet one noon. Just a bunch of regular fellers Come prepared to bay at the moon.

'fhese plutocrats, peddlers and others Wot think lumber's the thing that comes first. Were munchin and talkin' and speel'in' An' feeling all happy-at worst.

When the chairman gets up an' starts knockinl For order-He'd something to say About an old-ti,mer from Porterville, A guy by the name of Brey.

Said this feller had been on the sick list. And so'tlvas his first time around. The San Joaquin Lumbermen's tableThat's as far as he got-not a sound.

lVhen all of a sudden these geezers, Were on their feet as one ,man. Each guy just doin' what nature Had prom,pted-it sure was no plan.

Then the whole bunch present just busted Into clapping-it came with a bang. For this feller Brey wot they're'tickled To see back again with the gang.

And Brey did a beautiful come-back, Though it took quite a while to get set. And take it from me while I'm talkirl' His eyes weren't the only ones wet.

'fhough I saw all the fun at the'noon-hour, And I listened to every toast. The ovation they gave to their Mr. Brey Was the thing that impressed me the most.

e Optimist thinks times are Ri

e Pessimist thinks they're Rotten

OUR NAME ON EVERY PIECE

Bradley Oak Flooring is as perfect a product as a kindly Providencewhich created the wondrout quality of Arkansar oakandhuman ingenuity - which we have developed to the fullect degree-can devise.

From the finest stand of oak dmber in Arkantat comes our logs, and eyery piece of lumber ir kiln dried carefully and ccientifically, ro that the rerult is perfectly searoned, beautifully grained, uniformly and dependably manufactured fooring. A ringle shipment will convince you.

S PEED Gets 'Em!

We've got the quality of goodr to rupply the Southern C,alifornia lumber hde, and above all, w" have theability to give unequalled cervice in the matter of delivery. We make

24How Delivery

to any part of Southern C,alifornia on Stock Material

One week'e delivery on Special Manufactured Ilfieterid

BECKSTROM BECOMES SALES MANAGER SOUTHERN CAI-IFORNIA FOR McCORMICK

!-Upper-Cuts ,*,/

Ten years ago L. A. Beckstrom started shoving lumber in the yard of Chas. R. McCormick & Company, at San Diego, California. He shoved so efficiently and so well that they gave him better and more lucrative positions. Recently he has been traveling in Southern California out of the Los Angeles offibe, and has built up a wo'nderful acquaintance with the lumber trade of this territory.

So the other day General Manager Olsen of the Los Angeles office called the young'man in and wrote the title of "Sales Manager" after his name. He will handl,e all McCormick sales in Southern Californ,ia, and also in ,our sister state of Arizon:a, fro,m the Los Angeles office.

Mr. Beckstrom's many friends have been offering their congratulations on his splendidly earned advancement.

GEO. CORNWALL PRAISES KRANTZ AT LOS ANGELES LUNCHEON

We carry in ctock a big supply of frr and white pine doorr, windowr, and rarh. AIro glass. Also fir and redwood columnc, fir and redwood garage doore.

WE MAKE SPECIAL INDUCEMENTS ON ORDERS OF 2OO OR MORE OPENINGS

If you want QurlitS Satirfection, Scrvicc end Fut Dclivcry, llfritc, !\firc or Phonc Ur.

Telcphone: Pico 6740

Geo. Cornwall, Publisher o'f The Timberman, at Portland, who was in attendance at the weekly Hoo-H.oo Lun,cheon at Los Angeles on February 8th, mrade.a splendid talk in praise of Shad Krantz,late Managing Editor of The California Lumber Merchant. Mr. Cornwall said that he had known Shad for many years in Po'rtland, knew the love and respect that the people of Portland felt for him, and .de'clared that it could be well saidi of Mr. Krantz that he ,always discovered the facts, never colored them to suit the story, and that he always "kept the faith" by telling the truth in his writings. Mr. Cornrvall expressed his deep regret at the death of Mr. Krantz in very lovely terms.

Jack D,ionne spoke on conditions, and shortly concerning his recent friend and lieutenant Shad Krantz.

L. V. GRAHAM VISITS PACIFIC COAST

L. V. Graham, of Kansas City and Vice-President of the Chicago Lumber Company of Washington, has arrived in California on his annual business trip. He reports that the lumber market in the middle west is very active and that the demand for west coast lumber is exc6edingly good at the pr.esent time. He says that January was the best month that St. Louis has ever had in building operations. Accompanied by F. B.. Macomber, Sr., of San Francisco, who is their Californi.a. representative, he has just returned from a trip to the pine mills in the Feather River Canyon. On his way west, IVIr. Graham visited the Northwest, and spent several days in the P,uget Sound district. He is accompanied by his wife and daughter and expects to return east the latter part of the month.

You'v e heard people talkin' about their favorite actor, favorite store, favorite barber and favorite doctor, but how many times have you heard them brag$in' about their favorite lumber yard

^Joindy Assocrated

WE FURNISH TONNAGE

Rates Quoted at Either Ofice May wc bc fevorcd with the opportunity io rcrvc yorr "od rubrtantirtc our claim of prornpt rcrvicc end

JOHNSON HE^ADS SHTPPERS', ASSOCTATTON

At the annual meeting of the Pacific Coast Shippers' Association in Seattle on J'anuary 19, S. L. Johnson of the Washington Cedar & Fir Produ,cts Company was reelected president and Roy A. Dailey secretary-manager. Lloyd L. Hillman of the Lloyd Hillman Lumber Co., Seattle, and J. M. Allen of the Allen-Stoltze Lumber Co., Va,ncouver, B. C., were elected vice presidents and R. P. MacKamey of the Chicago Lumber Company treasurer. The Pacific Coast Shippers' Association is composed of a group of 'most of the prominent wholesale lum,bermen in the Northwest stands for sound, progressive principles in handling lumber transactions.

TRIBULATIONSO FATENANT

By A. M. CONNER

Dreamed of hunting, fishing too, Dream exploded-rent is due. L,onged'to buy a fine new car, Landlord called-and there you are. Sadly need a springtime hat, Rent's gone up-I can't get that. Asked the landlord to repair Leaky roof and creaking stair, "O, rny word," said he, "you're Bold !"

And with that he quit me-cold. All the things that I desire When my ben't soul doth aspire, Seem to 'scape my eager hand At the same old dread command. Every dollar, every cent Go to pay the pesky rent.

"Day by day, in every way," I just pay, and pay, and pay, For a house of wood 'and stone That I'11 never, N-E-V-E-R-OWN !

Whenever you see a grown man walking with a cane, you can be pretty certain that he is LAME either on one end or the other.

Watchin$ a dealer trying to $et alon$ without publicity is like watching a woodpecker trying to $et some nourishment out of a concrete telephone pole.

YOUR COMPETITOR

When two men are fighting, regardless of odds,the maddest one generally gets licked.

sasl&

Be fair with your competit but conduct your business in the interest of the consumer and the community.

6S+A

Prices are always competitive, but god service creates a monopoly.

ss*s

Compete with your own past record, and let your competitor alone.

aaaa

Greater foolishness hath no man than this-that he cuts every price he meets.

ss.3a

Don't waste time fighting your competitor for business neither one of you helped develop. What YOUR town needs is building FACILITIES not building HOSTILITIES.

sa.Y.a

. Taking an order away from a competitor does not help one a bit-in the long run. CREATING an order that would never have appeared without your work is what brings prosperity.

tFsas

A number of yearsago we heard a man say, speaking of his local retail lumber competitor: "He is the sort of competitor who puts money in our pockets, brains in our heads, and character inrour lives." Isn't that SOME recommendation?

Plans and Progress Here and There What Busy CaliforniaLumber Folks Are Talking About

McMILLAN MAKES SAN FRANCISCO HEADQUA]RTERS

W. R. Mc'Millan, general sales manager.of the Hammond Lumber Company, is now making his headquarters at the company offices in San Francisco. Until recently, Mr. Mc,Millan, was located at the co'mpany's plant at Samoa, California.

HAMMATT CALLS ON RETAILERS

R. F. Hammatt, Secretary-Manager of the California Redwood Association, has left San Francisco to call on the retailers of the state in the.interests oi redwood. The purpose of his trip is to offer the retailers all th,e association cooperation possible and to give them any assistance that might result in the increase ,of redwood sales throughout the stafe. He doesn't intend to cover the state on this trip, as he plans to be away from his headquarters on'ly two weeks, but in the future he plans to continue this work just as much as time will permit.

EARL MINTON VISITS LOS ANGELES

Earl Minton, head of The Minton Company, Mountain View, together with Mrs. Minton, was a recent visitor in L'os Angeles. Mr. Min,ton is one of the best and most enthusiastic lumber merchants in California. For the past year he has been making a study of the methods employed by some of the leading retail lu'mber merchants in other states, and applying their experiences to his own concern. He is thoroughly sold on the idea that the m,ain job of the lumber dealer is to create business, and declares that all their own ,efforts at modernly merchandising building materials has proven beyond the question of a doubt that it DOES pay. Mr. Minton is an e,nthusiast on the subject of merchandising, and is becoming a bigger one all the time.

ROBERT FORGIE ON SEATTLE TRIP

Robert Forgie, of Los Angeles, who represents BloedelDonovan in Southern California, left February 8th for Seattle where he will visit the general o,ffice for a week. He will be gone about two weeks in all, an,d was accompani'ed on the trip by Oliver J. Olson, the well known steamship agent of San Francisco..

WA'LTER STEVES AND VIRGIL SHEPHERD OF TEXAS ON WEST COAST

A trio co.mprised of Mr. and \{rs. Walter Steves, of San Antonio, Texas, and Virgil H. Shepherd, of Houston, Te*as, arrived in Los Angeles February 9th, on a combined business and pleasure trip. Mr. Steves is Sales manager for The Steves Sash & Door Company, of San Antonio, one of the biggest millwork institutions in the entire South, and Mr. Shepherd is head of f'he S,outhern Sash & Door :Co., of Houston, well known wholesale distributors of western products in Texas. Their mission is to take a look at the Pacific Coast, and to seek sources of future supply for the respe'ctive firms. A. H. Cuenod showed them over the great millwork plant of The Ham'mond Lu'm'ber Co., and they also looked over some of the new ho,me building additions in Los Angeles to see how homes ar,e built here.

They left Los Angeles for San Francisco, and will visit several milling points in Northern Californ,ia, and then visit Portland.'Iacoma. and Seattle.

NATI.ONALLY KNOWN MILLWORK MAN ENTERTAINED IN LOS ANGELES

Mark W. Lillard of Los Angeles, entertained Mr. and Mrs. Ward Jackson, of Cleveland, Ohio, a few days ago. The Ward family are on theilway to China for a pleasure jaunt. Mr. Ward is an,officer of the Witmer-Jackson Company, the big sash, door, and milllvork manufacturers of Albuquerqlle, New Mexico. Mr. Lillard represents this concern in Southern California.

McCULLOUGH RETURNS FROM NORTHWEST

' A. R. X{cCullough, of McCullough-Fagan Lumber Co., has returned to San Francisco after a ten days business trip to the Northwest. While in the north, he visited the Whit,ney Mill Company plant, which mill they repr'esent in California. Mr. X4cCullough was very much en,thused over the new Whitney plant and said that it was very interesting to see their big gang saw in operation: the gang saw is the largest on the Pacific Coast; it is 24xffi, and will cut 720, 12 inch boards at one cut. Mr. McCullo'ugh states that the market in,the Northwest is very active and t'hat the mills are working to full capacity.

AskYour Drivers

Prop. end Mgn EVERYTHING IN HARDWOODS

Arh, Birch, Hickory, Red Gurq Sap Gum, Oak, Poplar, Barwood, Black Walnut, Red Cedar, Maple C5prec, Mahogany, Suga and White Pine, White Cedar and Spruce. Office and Yarde: 1900 E" 15th St. (One-half Block Eart of Alemeda)

San' Pedro "Busts" All FI fi.ecoros

A11 records for i.mportation of lumber into the San Pedro Harbor of Los Angeles wernt "fluie" ,in January, as was tersely announced on the market page oI our February first 1SSUe.

When the figures were finally compiled it was found that not less than 149765,000 feet of lumber from the Pacific Northwest hacl been unloaded between December 31st and February first.

SOME RECORD !

The fo,rmer orevious record of The Hammond Lumber Co. for unloading lumber at San Pedro was 28,OC0,0@ feet. In January they stepped out and slid some 38,0C0,@0 feet across the warves, inward bound, thereby makin'g their previous record look like small potatoes.

There were as many as l3 lumb'er vessels unloading lu,mber at one time, ar.rd there was a big cluster of them ALL the time.

MASON TO VISIT HUMBOLDT COUNTY

Da'r'id T. I\{ason, forest engineer with oflrces in Portland, Oregon, has arrived'in California an,d after spending a few days in San Francisco will leave for Humboldt County. Mr. Mason was recently engaged by the large redwood operators of Humboldt County as consulting forester to formttlate a working plan for the reforestin'g o{ cut-over and burnt over redwood ar,c-as and to also' devise proper fire prevention plans for the redrvood region. He expects to be in the redwood region between t'*l,o and three weeks.

Benjamin Franklin says: "Experience is a dear school, but fools learn in noother".

MR. AND MRS. J. H. HOL,MES START ON SOUTH AMERICAN TOUR

J. H. Holmes, president of the H,olmes-Eureka Lumber Co., who left for a four months trip on January 25 has reached South A.merica. Although his trip will combine both business and pleasure, he expects to represent the Redwood industry while in the south. He is taking along with him som,e moving pictures of representative redwood operations and is also well supplied wit'h redwood literature. In the various cities that he visits, invitations will be extended to the lumb,ermen who are interested in Redwood. At these meetings Mr. Holmes will arrange to sho,w m-oving pictures and will also explain the various factors that come up regarding the manufacture and uses of red. lvood.Mr. Holmes' itin'erary, which will carry him through several of the South American countries is as follows:

FebruarY u

8,ll?if,;,.

9 Arrive Ponce, Porto Rico.

11 Leave Ponce, Porto Rico.

11 .Arrive San Tuan. Porto Rico.

14 Leave San Juan, Porto Rico.

26 .Arrive Dio De Janeiro. (Palace Hotel) March 8.......Leave Rio De Taneiro.

10 .Arrive Buenos Air.t. (Palace Hotel) " 20 Leave Buenos Aires.

24 Arrive Valpariso. American Exp. Co. " 28 Leave Valpariso. " 30 Arrive Autofavasta. Chile. " 31 Leave Autofayasta, Chile. April 2 .......Arrive LaPaz, Bolivia.

4 l-eave LaPaz, Bolivia. " 6 Arrive Arequipa, Bolivia.

7 Leave Arequipa, Bolivia.

8 .Arrive Cuzco, Bolivia. " 9 Leave Cuzco, Bolir-ia. " l0 .Arrive Lima, Peru. (Fran'cis Hotel) " 13 Leave Lima, Peru. " 18 Arrive Panama. " 19 Leave Panama. " 2l Arrive Havana, Cuba. (Plaza Hotel) " 28 .I-eave Havana, Cuba.

Mrs. Hol,mes is accompanving n'Ir. Holmes and they plan to retum to the States either bv wav of New York or New Orleans.

OAK AilD GUM

1922 BROKE FIVE SHIP,PING RECORDS ON HUMBOLT BAY

Eureka, Cal.-The year 1922 was a record breaker par excellence in the matter of offshore shipments of lumber from Humboldt bay, five new marks having been hung up.

First there was the largest amount of lumber shipped offshore in any 'one year in the a,nnals of the industry here, the total being almost forty millions of feet, the record shorving the shipments to have been-

Then there n'as t'he largest direct shipment i'n any one month on re,cord-that in December, 7,467,449 feet; almost as large as the entire shipments of some pervious years.

Next was the arrival and departure of the largest vessel that ever took cargo from here-the Norwegian steamer 'l'alabot, 5,912 tons, while her cargo, 3,095,2W feet for Australia was the largest ever taken across the bar.

Last was the size of the vessels employed in the off-shore trade during the year. Excludin,g the small coasters going to Hawaii and' I\Iexi,co, the remaining 2;4 vessels engaged in the trade had an everage net tonnagie of 3300, while 22 of these, the Australian fleet averased 3358 net tons.

tET U$ TAIG CIRE

your ordinary Pine nequirements with CONSTRUCTION AI{D MERCHANTABLE REDWOOD.

Most of California's oldest homes were almost entirely built of Redwood. Their present good condition proves this wood to be of ample strength and remarkable durability.

California retailers realizing the adaptability of REDWOOD to their ordinary Pine requirements are now buying in especially large quantities.

We have a good assorted stock on hand for immediate shipment. Let us take care of your lumber troubles with the best of REDWOOD.

We are manufacturers of high class hardwood lumber. We make a particular specialty ol I inch, sl inch and tl inch plain sawed oak and gum.

To the Memory of Shad l(1"n12-

Shad's gone-but only in person, for the lessons he taught, the good he reflected, the kindness he bestowed will ever remain with and inspire us to greater, nobler, better things.

To know Shad intimately was to love him, for he was the personification of honor, loyalty and integrity, ever ready to help and advise, to sacrifice in aiding a friend. His life represented the highest moral code of ideals.

Shad made friends not enemies-his was a personality that grew, and because of his consistency, deter, miriation and straightforward manner of presentation, gained respect and consideration which made his business career'a successful one.

Shad Krantz so thoroughly won the confidencio, honor and respect of everyone associated with our company that his passing leaves a loneliness, a sadness that is deeply felt by all.

FLOYD A. DERNIER

Lumbermen's Service Association.

Hipolito Screen and Sash Co. Is Now a Great and Growin$ Concern

One 'of the older com'panies identified with the building material industry of Los Angeles, fhat has made tremend' ous progress i:n the past few years is the Hipolito Screen and Sash Company, of which Mr.L. M. Rosenbe'rg is President and in charge of factory operations, and Mr. H L. Rosenberg, his brother, is Secretary-Treasurer and in charge of sales.

Organized in 1897, the company has moved its factory twice, each time seeking larger quarters. I,n 1913 they moved to their present locatibn at the block bounded by 21st, Alameda and 22nd Streets, adjacent to the Ha;mmond Lumber Company.

operated at such a degree of efficiency that in cutting its rough m,aterial there is scarcely enough wa'ste lumber for crating purposes.

The operation of the factory itself is not only highly standardized but efficiently laid out. The rough lumber enters the building from the air drying sheds at one end and moves forward progressively until it reaches the porver sander, which is capable of sanding 4 to 6 screens at once, and is finally taken into the stock room' to await shipment'

In addition to the large fa'ctory devoting its time entirely to stock size wind,ows, screens and screen doors, what would in itself be a very comfortable business forr any or-

At an earlier period in their l-ristory, rruch time was devoted to the manufacture of the now famous Hipolito Reversible Windows, but as this business was largely confined to offices, hotels and apartments, they then began to make u'indows an.d window screens.

A few years a,go the Rosenberg brothers conceived the idea of m,anufacturing a stock size winclow scree;n after the same manner that sto,ck size sash have been made for years. The idea was well received by the building trade, it being but a short time until the factory was devoting practically all of its attention to stock size screens, the special sizes becoming the smaller portion of their business.

"It was proof conclusive," said Mr. Rosenberg, "That'our assumption was correct, and that ovet 9O/o of the window o,penings in the ordinary 'dwelling can be screened with stock size screens."

As the business developed more and more, highly specialized machinery was installed until today the factory is 20

ganizatiotl to handle alone. is conducted by the "special size departrrertt," where a group of men and machines ke'ep busy making special designs arrd special size window screens to meet architects reqttirements..

It is a far cry fronr that day when the making of stock size screens occupied but one day a week, and the special sizes required the full 'capacity oi the {actory as it stood then, to today when with greatly increased facilities the mill pro,per w,orks continuously on the production of standard stock sizes, and almost a small mill in itself is engagetl in the manufacture of the special designs and sizes.

A particularly significa,nt thing about the development oI this business and one that should interest everyone in the lumber industry, is the stea-dy intensive advertising which has characterized this firm's efforts for new business.

Prior to the entry of the California Lumber \'Ierchant into the local territory, there was no advertising medium that could be considered as reachin,g stricly the building in-

Hipolito Screen and Sash Co.-Continued

Hipolito Screen and Sash Co.-Continued

Hipilito Screen and Sash Co.-Continued

A View Down One of the Alleys in the Stockroom. It is this great stock for ready shipment that has made the name "Hipilito" famous for service allover Cal-

dustry. But nothing claunted, H. L. Rosenberg began the creation of a mailing list and started a carefully worked out advertising campign, which used the mailing list as a basis. With the coming of the Lumber Merchant, they were one of the first advertisers, and are at present one of our largest users of space. In addition to this, they are maintaining an extensive direct mail campaign to a mailing list

of several thousand names; have purchased display material and are following out a carefully organized advertising campaign.

The success of the Hipolito Screen and Sash Company once again proves what the Lumber Merchant has often said, "that the lumber industry can be successful by advertising."

When writing a business human being, that you are that your letter mu$t be established.

letter remember that you are a addressing a human being, and human or no contact will be

Yard, Mill, Office and Road

What Live California Lumbermen Are Doin$

LONG BEACH YARD BUILDING NEW OFFICE

A new, modern and attractive office and building material store, will be erected at once on the site of their present office, by The C. H. Smith Lumber Co., of Long Beach. It will be 4O by 50 in size, and not only be equipped Ior excellent office room, but will include a department for the retailing of hard'ware and other building n-raterials. It will be stucco, and very attractive.

WILSON RETURNS TO LOS ANGELES

F. W. Wilson, of Fletc'her-Frambes, has returned to Los Angeles after a weeks trip to San Francisco an'd Oakland' While in the ,north he called on the lumber trade and also visited with his relatives who reside in Oakland.

FRANK TROWER VISITS THE IMPERIAL VALLEY

Frank Trower, of the Trower l-umbir Co. of San Francisco, was a recent visitor to Southern California' After lookitrg over his business interests in Los Angeles, he made a weeks trip into the Imperial Valley. He was accompanied by Mrs. Frank Tro,wer on his triP.

EARL HOFFMAN WILL VISIT NORTHWEST

Earl Hoffman, of the Earl Hoffman Co. of Los Angeles, will leave for the Northwest on February 20 to call on his mill connections. He will visit the Portland, Puget Sound. Grays llarbor, a,nd Vancouver, B. C. districts while in the north. He expects to be. gone about thre'e weeks.

SACRAMENTO KEEPS BUILDING

Sacramento issued prem,its for erecting 214 structures' during January, 'of which number 69 were for one .stor1' homes. The total was a little under December.

SAN FRANCISCO STARTS BIG HOME BUILDING YEAR

Building Inspector J. P. Horgan of Sar-r Francisco, pre' dicts a ban,ner home building year, predicating his views on the fine start'they made in January when permits were is' sued for 216 frame structures. With February already starting to beat January, the predictior.r looks reasonable.

PARCHER OPENS LOS ANGELES OFFICE

T. B. I'archer, of Portland, has opened an office at 408 Stock Exchange Building, Los Angeles for the Henry D. Davis Lumber Company of Portland. Mr. Parcher has been connected with the lumber industry of the Northwest for a good many years and was form'erly sales manager of the Puget Sound Mills and Timber Co. of Seattle.

THE GOLDEN RULE

FRAMBES RETURNS FROM NORTHWEST

W. P. Frambes, of the wholesale firm of Fletcher & Frambes of Los Angeles, 'has returned from a two weeks business trip to the northwest' While in the north, Mr' Frambes c'onsulted with his mill connections in Portland a,nd the Puget Sound districts. He reports that the mills are all working to full capacitv an,d that the lumber market is very active. While in San Francisco, Mr. Frambes'called on his business associates, the Atrdrew F. Mahoney Lumber Co.

Did You Know

that this firm sells high grade Sugar and White Pine,RedGum,Oak,and cabinet woods as well as Pacific Coast Forest Products?

How do you like our "Shingle Service?"

To some extent we should work toward that end which discovers that in the end we are all brothers, and eventually the Golden Rule will become the accepted rule of business, because allother rules will have failed.

intrepid "Forty-Niners" first struck gold

T TERE" insnired amid these forest -El giantq Biet Harte gave us'oThe Luck oI Roaring Camp,'and othet tales-those vivid impressions oI gold rush days

Here MarkTwain, in hisearlierdays, drank deep the compelling romance of the superb Sierras, which gav€ to his western writings theit absorbing fascination.

Flere, already pauiarchs,these mighty treeslooked down uponthe struggle for goldandempirerevenbelorethepony express riders marched wits against marauding Sioux and Arapaho flere, for three-quarters of a century since those stirring times, these timber sentinels oI progress have been maturing; that today the needs oI man in industry and home making might be fulfilled" From the very heart ol this lamous region comert

Manufactured by equipment which natches in full the perlection of this magnificent timber. Ready now for prompt zuPPlY, Calilornia Sugar and White Pine Lumber products, including wide finis\pattern stock, moldingg siding' lath' factory plapk and shop lumber. Correspondence invited.

STANDARD LUMBER CO.

D. H. STEINMETiZ,IR' Ins Angehs Sales Managa !o2l Titb l*utarce lBuiHins' Ias Angebs, Califonh

Condensed Financial Statement

LUMBERMEN'S UNDERWRITING ALLIANCE

U. S. EPPERSON UNDERW,RITING COMPANY

AT'TOENEY IN FACT

r(ANSAS CrTY, IETSSOURr

December

After an examination of the bookb of account of the Lumbermen's Underwriting Alliance, we certify that the above statement of Assets and Liabilities is a correct presentation of the financial condition of the Alliance at December 31, 1922; and that the statement of Income and Expenditure is a true and correct statement for the period covered; and further certify that the books of account and records have been kept in strict accordance with the Power of Attorney and Policy-Contract between the individual subscribers and U, S. Epperson Underwriting Company, Attorney.

J. J. LYNN, VICE PRESIDENT AND GENERAL MANAGERISAYS:

To the Subscribers:

A LT{O,Y9!_1.:, Iosses in the United States and the Dominion of Canada ln 1921 were greater in number and amount

litl '"in3"I'il33Jly*i"i{{rii:,?:i"r*:i"L','ffflr,1":::*!;l?.".'iT1,!'f

9.ome.t]99^d-!!le the year, levied its tai of fiie losses Eeavily-on i"-t"r.j.op.?ii".. -Not*itt.tanairi-tfii. uliusual drain, the ALLIANCE maintained its unbroken record of a saving tb sulscriuit. ii.i.ry-ri"gl"'leir of ii..igf,t.i" yJ".s'.*iste'ce.

The ALLIANCE has enlo-19d--1-lr-ealthv growth. Its volume of insuranc. it, io'rJ. ri,a, inc.""s.d fro- gttt,sss,els.ae "t the^begin^1gs of the vear to $lz,6ll,05E.sq rirafing an i.rcr.".e ioi-trr. v""i oi giipii.zli.ii. rn. subscribers increased from ll23 to 1203, making a net gain of' 80.

^- -Pt^u-taClds Paid to subscribers in l9Z2 amou.nted- to $474,989.70; the total savings returned to subscribers in cash amount to $2,493,941.54. The saving for the year will also justify ttt. r"iui"-of-tlie usuaf s.;i;;r ai"ll""ar t" iuti..il..i. ---'-

The. unquestiond soundness of ALLIANCE indemnity is safeguarded and guaranteed by its large and ever increasing annual income and t2,715,?61.92 of ready resources.

OUR GROWTH

Rieks Insured

Under the Pines and These Timely Tales Are Redwoods Gathered

..WESTWARD HO'' OF THE LUMBER INDUSTRY

At the noon-day luncheon of the Lumber Salesmen's Club of San Francisco held at th'e Palace Hotel on January 29, W.I. Hutchinson of San Francisco, Assistant District Forester in charge of Public Relations, gave an interesting talk on the "Westward Ho" of the lumber industry. He stated that the original stand of timber in the United States, which contained 822,000,000 acres is now half gone; the present stand co,ntains about 2,215 billion board feet, three quarters of which is virgin timber;50%t of this virgin stand is located in the three- Pacifi'c Coast states, Washington,

NEW WOODWORKING

A new woodworking plant woodwork, cabinet work, etc., at C,ompton. H. W. Snelson, are the men in the new firm.

PLANT AT COMPTON

to manufacture interior trim, is being equipped at pr'esent J. J. Travis, and T. H. Gale

CALIFORNIA FIRM SELLS AIRPLANE SPRUCE

The Vallejo Builders Supply Co., of Vallejo, Cal., has recently secured an order for 150,@0 feet of dry airplane spru,ce to be used in the United States Government airplane factory at Philadelphia.

Oregon, and California. 27/o at the virgin tilbe1 on -the Pacific Coast is located in the state of California. Mr. Hutchinson told of the western trend of the lumber industry; describing fully the lumber conditions in Maine; the Like States; ihe Southern States which reache'd the peak of production in 1915; and the Pacific Coast. He gave.some int-eresting statistics on the timber cut and consumption. i:n the United States: 1906, 46 billion board feet w'ere cut w'hich figures 'about 500 board feet per capita; while in I92O, 34 Uitlion feet were cut with a per capita of 320 board feet. Some inter'esting facts and figures were also given regarding the timber ind forest conditions of California. Califoinia has a total timber stand of 3@ billion board feet with an annual cut of 1,300,000 board feet; two thir'ds of this stand is Pine and one third Redwood' Based on the best information now available, he said that the estimated cut at the end of thirty years (1953) would be about 2,800,000,0C0 board feet of p,ine and 1,000,000,000 board feet o'f re'dwood: this represents an increase of nearly 300/o over th'e present cut. He estimate.d that the virgin forests 9J Ca];iornia,r,vould be cut orrer ih about 75 years' a,fter which the timber rnarket would have to depend on the second growth forests. Mr. Hutchinson also gave an interesting review of the reforestation and fire prevention work that is n'ow being carried on bv some of the large privately owned r'edwood operators and the efforts that they were making for a continued and perpetnal supply of Redwood in the state of California.

The California Rail Trade

If you cannot wait Ior him-mail or wirc your ordcr or inquirier direct to

HAYWARD IS BUILDING MANY HOMES'

Ac,cording to the Hayward Journal, of Hayward, Cal., that excellent little city is enjoying a home building boom, and l,ooking for a bigger one still when r,vinter ends. It states that the tvvo local yar'ds of The Blackman Lu,mber Co., and The Sunset Lumber Com,pany, are kept thoroughly busy of late supplying materials for new homes.

The more sales you expose yourself to the more sales you'll make.

REDWOOD and FIR

WE CARRY A LARGE WHOLESALE STOCK AT OUR OAKLAND DISTRIBUTING YARDS WHICH ENABLES US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDWOOD AND FIR.

The Sacramento Meeting

Written for the California Lumber Merchant by Mrs. Fred E. Conner, Sacramento

The regular monthly meeting of the Sacramento Valley I-nmbermens' Club was held Januarv 27th, at Hotel Lan'd, in'Sacramento. The afternoon session was conducted by Mr. A. A. Kelly ,of the Santa Fee Lu,mber Company, .and during this time an rtnusually entertaining and instructive progran'l was presented by the wholesale members of the club.

Mr. A. J. Russell (the only A. J.) and Mr. Ha,mmatt were the principal speakers. Mr. Russell witily reviewed the late Shingle ur.rpleasantness, ancl gave a pleasing accouht of his experiences v/hile attending the Shingle Congress in company with Peter R. Kyne and Jack Dionne. \'Ir. Russell rnade a hit, as usual, and it was voted to du'b him the Mark Twain of lumberdom. an honor for which his talents have eminentlv fitted him.

Mr. Hammatt of the California Redwood Association gave a constntctive talk explaining the educatio'nal carlpaign rvhich has been launched by the Redwood interests, and describing the manner in whi'ch their special advertising helps the retailer by acquainting the buying public with the l.alue, durability, an,d beauty of our California redwood as a br"rilding material, and thereby creating a greater and more intelligent derland for one of the most widely useful of our forest products.

James Farley ,of the Pacific Lumber Company, provecl himself to be an expert movie operator, by skillfully reeling off a series of pictures which revealed the process of manufacturing lumber from the time of felling the tree until the finished product was stored in the wholesale yard or she'd. These pictures \4/ere a revelation indeed, to' the uninitiated, and their eclucational value cannot be overestimated. It is hoped that they will be given wide publicity as they ,must be seen to be appreciated.

As the ladies were present the program was intersperse'd rvith music and clancing. Darnce n-rusic was furnished by an orchestra composed of N4essrs. Brown, Brav'o, Christian, ancl "By He,ck," of the Sacratnento Lumber Company and led by Walter Baker of the Hendrickson Lumber Company. Rod tried to clainr the glory, Conner offered violent 'objectiorns, whereupon Rod accusecl hirn of professional jealousy, ancl the meeting was called to ,order.

, Mr. Mac Waters who possesses a vo'ice of exceptional beautl' and richness, pleased with two songs which were

highly enjoyed by all. Mrs. MacBride's accompaniament was executed in a delightfully fiinished style that added greatly to the performance of these two Macs, who should be give-n a perimanent positi.on on all future programs of the club.

Mrs. Eggleston, Secretary of the Cali{ornia Retail Lumbermens' Asso,ciation, gave an en'teresting talk on Association work, in her usual poised and pleasing manner; after rvhich the meeting was turned over to Mr. Robie, Presi'dent of the Sacramento Valley Lumbermens' Club, and the busirress session began. This part ,of the program was enlivened by a speech by Mr. Will De,an of Chico, w'h,ose vocation is directing the statewide destiny of the, Diamond Match Company, and whose avocation is evidently that of gro'wing younger-(rday by day," in every way.

Among the lady guests of h,onor were Miss Susan T. Smith, Sacramento's capable and popular City Libraria,n, and Miss Edwina Robie, the'charming daughter'of Mr. and Mrs. Robie, of Auburn.

An invitation from the Redwood Manufacturing Company asking the club to visit Pittsburg in the near future was accepted, as was also one from the Diamond Match Company w'ith Stirling as its objective. Larter in the year the members of the club will be the, guests of Mr. Hammatt, and the California Redwood Association among the great trees of northern California.

At the conclusi'on of the business session the meeting was adjourned, and while everyone admitted having enjoyed every moment of the afternoon, the ladies went a step farther and registered a determination to attend all future luncheons, meetings and sessions of the Sacramento Valley Lumbermens' Club. Why shouldn't they?

Following is a list of th'ose attending: Mrs. J. Eggleston, W. B. Dean, A. J. Russell, J. H. Wistrum, R. E. Tracey, C. A. Murphy, Arthur Cheim, Fred Conner, Mrs. E. E. White, Mrs. E. T. Robie, A. M. Laing, D. A. Williamson, R. F. llammatt, I. E. Brink, W. D. Thon'ras, R. N. Ransom, E. S. McBride, Earl E. White, O. L. Russum, Susan T. Smith, Mrs. E. S. McBride, W. E. Seavey, Geo. N. \A/hiteside, E. T. Robie, J. P. Brern'er, Jas. S. Forester, J. A. MacWatters, W. A. Glenn, Rod Hendrickson, J. J. Farley, Adeline M. Conner, W. B. Dearborn, O. H. Miller, A. A. I(elley, C. A. Minard, H. C. Clark, Geo. W. Mortimer, J. M. Jeniier, Mrs. O. H. Miller, Kenne'th White, Mrs. R. Hendrickson, Mrs. J. MacWatters, tr'Iaster John McBride, Walter Baker and his Lumberjack Musicians (Sacramento Lumber Co.)

Among the D ellers

BENTLEY LUMBER COMPANY ELECTS NEW OF. ' FICERS-SOME FACTS

The new Bentley Lumber Co. of Glendale, which recently succeeded the Bentley-Schoeneman Lumber Co., when the Bentley's b,ought out the Schoeneman interests, has elected the following officers:

Officers of the new company are John Bentley, president; Roger Bentley, vice president; Ray B'entley, general man.

Modern Senrice

"Here modern building plair service rooms are,m,aintained and equipped with hundreds of actual photographs and very latest styles in building plans. Here the owner or contractor can come and inspect plans and ,get expert building advice, free of charge.

"New building and storage racks were built where the lnmber that comes into the yard, on their own spur track, can be quickly piled away.

ager; George H. Bentley, secretary-treasur,er; W. H. Potter, assistant secretary.

Referring to the Bentley Lumber Co., the Glendale News, says:

"Sinc'e moving to their present site, 46O West Los Feliz road, they have built an up-to-date office and equipped it with m'odern bookkeeping maihines, telephone switchboar,d with three trunk lines which assure their customers of the best of service at all times, expert ,office help is, onr the job at all times to give building advice andl see that orders are properly filled.

We bave ready for prompt rhipment from our Bay Point, Cal., plrnto a considerable quantity of

"A new dry kiln was constructed to better dry the finish lumber that the company might give their customers the best finish which is run in their own complete planing mill.

Seven Motor Trucks

"Seven motor trtrcks give the people "sudden service."

"The Bentley Lumber company also :has a roofing d'epartment which put on roofs of all kinds, including the, pretty red and green rock surface. This department is in charge of P. E. Maxwell, a roofing expert.

"Hardwood floors are also sold, laid and finished complete.

"The Bentley Lumber company has built up a lar-ge business and are always on the job and helping put over any civic enterprise that is for the best interests of Glend'ale."

TTIIS IS THE WAY TO HAVE YOUR LOCAL NEWS PAPER TALK

The following newspaper reprint is from the Holtville Tribune, of Holtville, Cal. It is a mighty nice way to have your local paper talk about you, a'nd shows that Manager F"rop realizes fully the fact that the local editor's good will ls a hne asset:

"Hammond Lumber Co.-This company ,enters the largest m,arkets and secures large quantities, which are offered at rockbottom prices.

"There are few, if any cities the size of Holtville in.Southern California that have the advantage of such an esta[lishment as the Hamm'ond Lumber Company maintains., By reason of their modern facilities they are able to handle all classes of work and furnish exlcellen't servi'ce #ith promptness and dispatch.

"What is the use trying to give even a brief review of this concern? Suffice to say that they have absolutely everything there'is in the lumber and building material line and that their work is of a class rrnsurpassed by none.

"The local ma.na.ger, Mr. John T. Basom, is a public spirited business man of Holtville and d'eserves the success that he has achieved and c,ommendation that is being given him by the public."

PLANING MILL AND CABINET WARKS FOR MON.. TEREV PARK

Charles Brizendine plans to build at once a planing mill and cabinet works in Monterev Park. to ,make interior finis[, sfuowcases, cebinet works, ice boxes, etc.

The best paint selling talk is the demonstrable fact that it costs more NOT to paintthan it does to paint.

ZandZx6" ' and wider

No. 1 and 2 Clear Cedar, either rough or surfaced

PROMPT SHIPMEM

llXl0 Brlfour Bldg. San Fnncirco

Ceilar Sftingles Cut to Your Oriler

BAY LUMBER CO.

R. F. Hammatt on Redwood

Before Sacramento Valley Lumbermen's Club, Jan. 27th, lg23

I present for consideration, five distinct thoughts,-none new, none startling, none revolutionary, but five thoughts whi,ch are, nevertheless, rvorth considering and pondering upon. They are, briefly, these:

1. The present year 'certainly,-the next three years in all probability,-will be years of unusual prosperlty and of opportunity in the building field.

2. During that time, unless all signs fail, the problem of supp,ly will loom big. Demand is likely to be keen, reserve stocks low, and transportation-at least for a time each year -inadequate. It follows that proximity to source of lumber supply an'd cooperation between dealer 'and manufacturer, w,ill be important factors in success.

3. Frosperity, in terms of immediate profits, sh,ould not be diffictrlt. Even the manufacturer and dealer who deoends entirely upon his stock of merchandise-who is content to dispose only of that which people come in, unsolicited, to buy,-lvho, in other words, uses his head as his lumber yard instead of for it, sh.ould show some irnmediate profit.

4. A real opportunity awaits, in the next few years, the manufacturer, wholesaler and retail lumbermen who takes aggressive thought and action for the future,-who does

contractors, customers and prospects, exhibit material ior local building shows, county fairs, etc.

In addition our Servi,ce Department is available to you, upon request, for personal consideration and assistance in connection with individual merchandising problems which may include direct by mail efforts, newspaper advertisin,g, displays, publicity, compilation and use of mailing lists, etc.

But let me say, right now, that this is to be a cooperative affair, pure and sim,ple. If you, as a progressive dealer, want to build up vour own individual business, over your own name, by maiketing California Redwood more wid.ly and at th,e same time creating a wider ,demand for other products you sell, then we stand ready to help.

The Redwood mills are assured of a number of dealers u'ho do want to do this-and we are going to go the limit with them. And we will gladly cooperate with every,de,aler who wants to increase his Redwood business-if he asks us to do so.

Announcements of plans and of material will be made, from time to time, in the California Lumber Merchant. Som,e of you I hope to see personally. Within 30 days now, each (Continued on Page 33.)

more than dispose of his stocks on hand; who both sells a'nd merchandises; who develops ne,w friendships, new prospects, customers and outlets; who capitalizes good will, fair dealing and real constructive s.ervice, for the future effect to be had on his business.

5. No 9ne part of the lurnber industry can permanently succeed of itself. The manufacturer muit market his or.oduct through wholesaler and retailer. The wholesaler is aependent upon both manufacturer and retailer. It is impracticable for the retailer to manufacture the raw product into the commodities called for by his communities. Friendships-business connections. and cooperative good will between the various branches of our industry, establishe,d and cemernted during the next few years .il'ill do much to immediately influenCe fa','orable business results and they bid fair to be more vital than ever to manufactur.. and dealer after the btrsiness pendulum has begun-as it mustits downward swing.

Acting for those Redwoocl nrills lvho are our members, the Service Department, California Redwood Association, 'has under way plans, entirely cooperative in nature, which leading retailers and merchandising authorities have been kind enough to say should be of rial benefit to the retail Iumbermen in devel,oping his own individual business, and so, in turn, fhe business of the manufacturer.

Now if, as was undoubtedly the case, real merchandising ideas ancl material were included in your annual inventori ('now happily finished) you will be interested, in knowinl that you can obtain, from the California Redwood Associal tion, withou,t cost, and for your own use, t'he actual m,aterial r,r'ith which to put those ideas into execution.

Such m,aterial includes letter inserts in two colors, windorv displays and window trim, illustrated electros and mats for newspaper advertising, personal letters to architects.

It's the way you show up when that tells the the

story. down" comes

Fun, Facts and Filosophy

NO FLOWERS DESNRED

A man from the east boarded a street car in the south. A Southerner got up to give his seat to a lady. T'he. Easterfl In:a,o beat the lady to the seat. The body will be shipped east for burial.

HIS AFTERNOONS WERE ALL TAKEN

A man with the earmarks of a laborer was watching big construction job, where they were short of men' The foremarn noticed him. and asked him if he wanted job.

"Sure" was the reply "but I can only work mornings."

"Why?" asked the foreman.

"Cause I've got a job every afternoon carrying a banner in the unemployment parade."

THE CHANGE DID HIM GOOD

A man who lives in ottr town, Thought he was wondrous wise, He started into business, But he wouldn't a'dvertise. But when he {ound his business dead, He tried a 'method sane, He started in to advertise, And got it back again.

WANTED_A REAL MAN

WANTED-A man for hard work and rapid promotio,n; a man whocan find things to be d'one withoul the help of a manager and three assistants'

A min rvho gets to work on time 'in the morning and does not imperil the lives of ofhers in an effort to be first out of the office at night.

A man who is neat in appearance.

A man rvho does not sulk for an hour's overtime in emergencies.

A man who listens carefully when he is spoken to and asks only enough qltestions to insure the accurate carrying out of instructions.

A man who moves quickly and m'akes as little noise as possible about it.

A man rvho looks you straight in'the eye and tells the truth every time.

4 man who d,oes not pity himself for having to work. Apply ANYWHERE-Ihe world is searching for such men.

. A GOOD DEBTOTR

A good debtor is one whose applied earning equiprttent, whether it be property, muscle, or brain, indicates sufficient income to take care of the line of credit desired, and whose known inclinations warrant that in case of tenlporary failure his honor will remain intact.

SUGAR AND WHITE PINE

. SMILES AND FROWNS

If 'I knew the box where the smiles are kept, No matter how large the key, Or stro,ng the bolt, I would try so hard, ' 'Twould open, I know, for me. Then over the land and sea broadcast. I'd scatter the smiles to play, That the childrens faces might hold them fast, For many and many a day.

IfI knew the box that was large enough, To hold all the frowns I meet, I would like to gather them, every one, From nursery, school, and street; Then, folding, and holcling, I'd pack them in, By turning the monster key, Then I'd hire a giant to drop the box, In the depths of the deep, deep sea.

JAMES

RUSSELL

LOWELL IN MODERN MERCHANDISING

New times demand new measures and new men: 'l'he world advances, and in time outgrows, The laws that in our father's day were best; And, doubtless after us, some purer scheme, Will be shaped out by wiser men than we, Made wiser by the steady growth of truth.

JAMES RUSSELL LOWELL

We eolicit your inquiris-atro Califoraia Red and White Ftr Dimenrion Stock.

wE wrLL BE Gr-A,D TO QUOTE PRICES

Alro cvcrything ia Douglrr Fir Lunbcr

"Uaivcnity Bnnd" Shingler rr.r our Spccielty.

An Advertising Argument in RhYme

By Jack Dionne

Soliciting advertising isn't always prosatc.

We wrote a strong letter to a sales mana,ger who is considerably literary ,advising him to advertise in our sheet, and he replied with this little verse:

"The heights the great have won and kept, Like Heaven, were not won in single.bound; But they-while others dreamed and sleptWere hewing the path their feet had found."

We understand that he meant we shouldn't expect to grab him off with our first attack, s'o we wrote him back a little rhyme of our own, that read like this : You're wrong, old Scout, this is no up-hill spree; That I must fight while others bat their licls

It's easy sle,dding, dorvn the hill, you see?

So send an ad, and'help me grease the skids.

But this bird rn'asn't to be so easily captured as to fall so soon, and he responded:

"The ,call is keen for an ad, I see, And while Iam n,o Pharisee, The lack of cash preventeth me, Which makes it very Sadducee."

Of course we conldn't let him have the last word in this important rhymed discussion, so we sent this one: I hate to have you Sadducee, For want of filthy lucre-e-e, So if you'll tell your wants, you see, I'll slip a little loan to thee.

He hasn't answered that one. But rve don't dispair, for we know that some of these days he"ll send one that reads like this

The yard stock market's looking fine, I l' | , Timbers are not so bad, Your live wire sheet is mighty fine, We'lI take a full page ad.

R. F. HAMMATT ON REDWOOD

(Continued from Page 31.)

of you rvill receive a prelimin'ary letter which we hope you rvill read and to which we hope you will reply, for that letter, replies to which lvill in no way commit you to anything, must of necessity form the basis for ottr cooperatil'e effort.

In closing let me call again to your attention five thoughts rvhic'h it is believed are worth serious consideration by all branches of the lumber industry, and in a,ddition let rlle

extend to the o1ficers, the members and the ladies of tlie Sacramento Valley l-umberman's Club, a very cordial invitation (from t:l-re manufacturers of California Redlvood) to holcl one of your summer meetings in the Redwood region. Some of you, I k1ow, have never visited it. Many of you are not familiar rvith its forests, its mills and manufacturing and remanufacturing facilities. We hopre you will set asi,de 3 or 4 days, and visit, with us by machine, some of the grandest and the oldest trees in the world. Something that is typically Californ'ian and well worth a visit. Come, and ge't acquainted, with our product and 1.ours, its logging and manufacturing, and its men and facilities.

The profit the lumber dealer will make this year will depend largely on two things:-How much he knows about his business-and how hard he works.

Oak Fre

T IS the seleetion of only the best rough oak lumber.

All lumber is thoroughly air-dried before being placed in kiln.

It is kiln-dried in modern moist-air kilns.

All lumber allowed to cool for 72 hours after kiln-drying, so ' that it will attain its natural condition before it is manufactured into flooring.

Modern machinery used in ripping, which reduces crooked flooring to a minimum.

Best side-matcher machines known, kept in perfect condition at all times, thus insuring perfectly matched stock.

Famous end-matcher machines used, making this feature of our flooring perfect.

High class, experienced graders, standing directly behind the machine, mark the grades as the stock is manufactured.

Chief inspector and several assistants constantly check the grading of the men behind the machines.

All Long-Bell oak flooring is bundled with annealed wire, two pieces to each bundle.

Moisture-proof sheds keep the stock in perfect condition.

A large well assorted stock on hand atall times, enables us to give prompt service to our trade.

Good average lengths shipped in all grades and sizes.

Long-Bell oak flooring can be identified by the Long-Bell hade-mark on every piece.

A photograph of a seq- tion of Inng-Bell oak flooring that has not been scraped or waxed -rust as it came from the flooring mill.

Shop Lumber

By J. M. LEAVER, SR., the Pacific Lumber Co., S.cotia, Cal.

Shop Lumber, as it is known to us, but sometimes called "cuts" in the far East, is that type of board'or plank which will, by a 'process of refinement by ripping'and, cutting to eliminate certain defects, be raised in grade,a,nd value as determined by the sizes and application of such sizes to the various millwork requirements. Always there is in this cutting grade, as it may be termed, scope for ,the very best jud'gment of the lumberman in getting the very highest value from the stock.

When we undertake cutting of shop lum,ber, we enter into a problem-will the end justify mgznsf-lr/hich in this case argues, will the resultant product frgured carefully as to its value in 'the work to r,r'hich it is applied, bring back to the operator original cost,of m,aterial, expense of refining and rvaste made in the refining process? Supposing that such condition obtained there would then be no advantage in substituting shop for upper grade lumber which would be figured out on basis of cost of material and lower working charges and lesser amount of waste.

might well be named "cdnservative" grade, for that is its true status. Intelligently and carefully manipulated it is a builder up of upper grades and also is under 'certain specifications and conditions an augmenter of volume of com,mon grades. Irn its board or plank shape it is neither "fish, flesh ,or fowl.'f It is not uppers and it is not com,mon-it has a ,character all its own and despite the fact that it is sometimes called "shop common" I always think of it from the viewpoint of its conservation qualities.

We read and hear a lot about conservation these days; we get surfeited with technicalities expressed by the impractical or those lacking in practical experience, who consum,e much printer's ink with theories, and, we fortunately, do find many practical opera'tors who practice real conservation-those who refine shop lumber are true conservaiionists.

'fhe lumbernran, rvhether sawmill or planing mill operator, has to answer for ,many things, among which is wastefulness, which may be illustrated for the saw mill man by

But rve know that shop lumber cuts quite a figure in planing mill operations and it is therefore safe to say fhat its value in augmenting the footage of upper grades is recognize,d; if demand and c'orndition of stock on hand ,are any criterion.

My experience with shop lu,mber covers some 27 years in white pine and 13 years in redwood. I know practi,cally n,othing about the shop product of fir and spruce, but I do know in a ge'neral way that a cutting type of stock exists in all the wocds we use in P'laning Mill operations and that, therefore, ifit can be shown to be profitable to refine this stock to fill the necessities for short upper grade stock ,of which so much is used in building, manufacturi.ng, etc., then the thing to do is to put all the judgment and experience we possess into the conversion of th'is grade so that the long length upper grades may be used as they should, i. e., without waste as far as 'humanly possible.

I think "shop" or "cuts," whichever 'terrn you may use,

his investment in refuse burners wi'th voracious appetites. The planing mill man ,is an offen'der to the extent of reducing the details of providing storage and system,atic handling of short stocks that would apply as efficiently as longer stock rvhich he chops up, in'to sh'ort pieces; in this he is very ably seconded by the so-called carpenter who dearly Ioves to push a handsaw through a long len'gth of good lumber rather than stoop to pick up a short piece that w,ould cover the missfng space.

Naturally all these things are mere ma'tters of habit and difhcult to change-My thought is that if we would apply the shop or conservation idea more thonoughly than we do n'ow the operator of sawmill ,would, when he found that he could get back a little more than one new dollar for'one old dollar, set in motion by,means for putti'ng the refuse burner on a diet rvhich would be largely made up of ba,rk and real refuse. In like manner the planing mill operator would

(Continued on Page 36)

A wholelot of to be patted on knocked on the

self-satisfied lumbermen the back, when in reality head.

think they ought they ought to be

(Continued from Page 35) have at 'his call stocks of short material suited to well defined uses at prices differentiating in his favor so that he could realize a profit. There is fortunately'now-a days no difficulty in providing means for obtaining numerous I'engths of accurate dimensions, in fact as many as f'orty lengths are 'now being cut without changing or dilturbing the irrangement,

Now as to the "Shop" grade of Redwood, we cut say 110120 million feet of Redwood in a year 25 per cent which will be "shop" and com,e in all shapes, 1 in., Itl in., lf in.,2 in. and thi'cker, in fact up to 6 inches thick of which we produce quite arn amount-as well as considerable 4 in., and 5 inches thick-and I think that having'in m,ind the fact that Red' wood has special characteristics which make for success{ul use where exposure to weather, heat, insulation, etc., are factors, you will realize that for us the refining of Shop takes on a wider aspect than if we worked for Doors, Sash, B'oxes, etc., mostly-and when I add that we use some 30 refining u,nits and carry 15 million feet of short material in' stock, you w'ill realize we pay consi,derable attention to the refining of Shop Lumber.

Our one inch Shop r,uns largely 3 to 12 in. wide, we aim to produce all the Strips possible in 4 in., 5 in., 6 in. and 8 in. wide and 8 to 2O ft. long f'or Bevel Siding which is, with us, a continuity operation amounting to about 15 million ft. board measure per year-lengths below 8 ft. are cut on

6 inch multiples commencing at 7r/2 ft. and advancipg 6 in. per cut until 8 feet is rea,ched.

We also cut special lengths for K. D. Window, Door Frames and, in fact ,any special line of demand where the volume an,d time for delivery justifies preparation in advance; it wiill be obvious to any of you that have made a study of cutting processes that the liability of added wraste is a factor when the time limit for delivery is shortened.

Hamlet exclaimed "To be or not to be," I mean the same thing whe,n, in considering Shop Lumber I think-to ,cut or not to cut-for there have been times when shop lumber shipped in the rough board or plank was worth more F. O. B. cars than the refined product, true this does not often happen but when the symptoms appear the pencil is sharpened and the deadly parallel is used to show up both sides of the question.

It may interest you to know that we think of the problem something like this. Take 1,000 ft. of, say, 1 in. shop lum,ber worth $40.00 F..O. B. cars shipping point, add $5.00 refining charge, estimate a product of 850 ft. net--450 ft. of which is 8 ft. and longer, 250It is 5 ft. to 7 lt.6 in. and 150 ft. under 5 ft., the'n if the market value of the resultant net products exceeds the rough value'of the unrefined product, we decid'e whether to cut or not.

FTER thirty-five years test in the fi"ry crucible of time, Pioneer Products have found Fame and Place in the busy marts of trade.

Men who know have built the rep utation of PIONEER PRODUCTS on a splendid foundation of PROVEN RESULTS, they have'achieved a recognized standard in an age of ex-

I assume, horvever, that the members of this, Congress are thoroughly posted on matters pertaining to getting out stock suited to their requirements, hence will not be enlightened by any'thi:ng I have said, yet I feel that owing to the mass of detail with which th'e Planing Mill operator has to contend, some may take the easiest way, i. e., cut up long length high grade lumber where shop would be mo -e profitable and here may be a partial explanation for the difficulty in making a reasonable profit. The old 5xq1-"\le pains, n,o gains" may apply here. A thought in this connection is that there being no excess of U.pper grade stock in any wood an'd the future showing no relief from this condition, it is all the more necessary to think and act seriously with regard to refining Shop-also t'hat Shop for r,efining while it ,may ak peal to you as No. 1, 2 or 3-yet has a u'ider range depending'on the quality of the refined product whi,ch for one c,o,nsumer may have all the requirements' of an upper grade though for another consum,er the grade conditions may be so much easier that the grading of the shop may be varied downward t'o suit cbnditions. After all, when studyi:ng refining as a means of elevating quality it matters little whether the resulting material is door, sash, box or any special stock. The whole process is one of thorough understand,ing of requirements and meeting these requirements with all the knowledge, experience and liking for the pr'oblem that you can,cornmand.

I am of the opinion that neith,er diagrams, photographs or written descriptions of shop lumber and how to cut it can ever take the place of actual personal contact and study of the refining process, nay more, there must be, that heartfelt inter'est that only the lover of lumber and its problems can fully appreciate and understand.

NEW YARD AT NORWALK

It is reported from Norwalk that The Liggett Lumber Co., of Santa Ana have leased ground for a lum'ber yard and will begi:n operations at once.

The best way to sell yourself to the boss his goods to someone else. rs by selling

Lumber By-Products, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

FLOYD DERNIER STARTS NATIONAL CAMPAIGN TO HELP PAPERS BOOST HOMES

A national campaign of splendid dimensions and,most intelligent preparatio,n and effort, is just being laun,ched by Floyd Dernier of The Lumbermen's Service Association, Los Angeles.

For the past several years Mr. Dernier's organization has furnishe,d to thirty or more newspapers of California cities full page home building and boosting ,cartoons, appearing weekly, fifty-two shots of fine home building thoughts every year.

This year he has decided to give the entire country a try at this service, believing that the newspapers of the country are searching for rvays and means by which they may assist and direct the home buildi'ng desires of their respective towrls.

He has prepared, and there is already off the press, a 34page book, 9 by 12 inches in size, and beautifully done in art w,ork in colors. Each page of the book is a reproduction of one of the plates offered in this service, so that the nev/spaper editor who receives the book will be able to visualize just what he is getting.

This handsome book is being mailed to no less than three thousand of the leading newspapers oftthe United States.

MILLS RUNNING OVERTIME TO MEET DEMANDS IN ARIZONA

'.fucson, Ariz.-ftay Babbitt, manager for the Babbitt interests, who was a recent visitor in Tu,cson, reports that 'the sawmills of Northern Arizo'na are m,ostly running overtime trying to keep pace with the dema"nd, for Arizona lumber. He ascribes the greater prosperity of the sheep prodtrcers and to the citizenship of Northern Arizona general- lv, for the great improvement in lumber dem,and.

. NEW LUMBER SHED AT PALMDALE

The Antelope Valley Lumber Company,,of Palmdale, has just completed a new a,nd modern lu,mber shed of which rlanag'er Wyman is very justly proud, as it increases the, capacity and improves the appearance of the yard very' mucn.

DouGtAs flR 11{ 0ARG0 t0Ts

We can make prompt all rail shipments

BUILDING SUPPLY STORE AT BEVERLY

The George Eastman Company, chased a site in Beverly Hills on building supply store to serve that

of Hollywood, has purwhich they will erect a neighborhood.

NEW YARD AT RIVERSIDE

It is reported that V. W. Grubbs, Jr., and Alfred H. Smith, both of Riverside, and both em,ployes of The Havward Lumber & Investment Company,'hive left that concern and are opening a new y,ard on West Eighth street. Both are well known,young men.

SUNRISE LUMBER, COMPANY CHANGES NAME TO AMERICAN LUMBER COMPANY

The Sunrise Lumber Company, retail lumb,er concern of Modesto, has been incorporated under a new name, that of The American Lumber Company. The articles of incorporation have been filed showing $100,000 capital stock, and the following are the newly elected offi,cers: L. R. Gallegos, President; .t.A. Baxter, Vice President; William Wright, Treasurer; J. P. Gilligan, Secretary.

ft is reported that The Am,erican Lumber Com,pany plans to enlarge and improve the yard an,d plant at -Modesto ,and to open other yards in Stanislaus County, with headquarters in Modesto.

Waiting for Cars

Here is a poem, written several years ago by Carl C. Crow, publisher of Crow's Lumber Index and editor of Crow's Monthly Sunr,mary at Portland, presen'ting, in satirical form, the troubles and tribulations of the typical Oregon lumberman in trying to do business in face of a perplexing car short'age.

Mr. Crow is one of the best known, best informed, best liked and best looking lumber persons in the Northwest and this particular poem, which is only one of num,erotrs 'other excellent literary efforts, certainly deserves repetition for the benefit of those California lurnbermen who have heretofore been denied the pleasing privilege of reading it.

A poor old man with trembling limbs

And stooped decrepit form, Stood on a weather-beaten dock, And faced a wintry storm.

He minded not the icy winds That fanned his snow lvhite beard, But holding high a telescorpe Straight down the track he Peered.

The scene about the place he stood Was one of desolation, But patierrtly he took his stand, Such was his occupation.

Oft to the right there stood a mill, The roof had blown away, And where they once had piled the lath, Now grew a crop of hay.

Grey timber wolves in howling droves Were living in the stable, And wood rats through the plant had eaten All except the cable.

The pond which once had held the Iogs And germs of typhoid fever, Now formed a quiet breeding Place For several dozen beaver.

The boiler room was cold and chill, The flues were full of bats; The office with the windows out Had been sealed up with slats.

Long moss upon the Planer-shed In great abundance grew, -\nd from her nest on the old sidetrack The timid pheasant flew.

Here and there, all weather worn, And piled high on the dock, Was what had in the bygone daYs Been the ready-Ior-shipment stock.

The ooor old marr with his tottering frame Through the tall grass trudged each day, And he'd take his place with his telescope And he'd only look one way.

He would look 'way off t'ward the sunkist South, And his face was filled with sorrow, And the only thing he would saY Was "They promised me some tomorrow."

A stranger passing by one day Enquired of the native son, "Who is that man that sit's over there With the antique vision gun?"

"My friend," the native anslvered, As he wiped away the tears, "You shouldn't speak of him that way, For he's been there fiftY Years.

"Why, that man's story to'us here Is as common as the stars. He's a Willamette Valley lumberman, And he's looking for some cars."

..EXCELLENT AND SPICY

"Enclosed find our check for $2 in payrnent for a years subscriptilon to your most excellent and sPicy magazine, The California Lumber Merchant. We certainly enjoy its serni-monthly visits and awa,it its com' ing with pleasure. Good luck to you and your excel' lent magazine."

EARL JOHNSON

Johnson Lunrbcr Co., ksadena' Ca|.

Pay Commissions on Profits-Not Sales

We have had considerable .ccmment on our recent editorial, 'complimenting a line yard man who advocates and practices the theory of paying his yard managers a share of the prosperity which they help create.

But we don't believe in payin.g yard managers, or any,one else, a commission on SALES. The dividend should be on the profits accruing from the business producecl, and not on the bulk of busirTess sold.

Commissions paid on gross sales has a tendency to make the man rn'ork for volume rather that for safe selling, an,d 'he is likely in that way to bring in orders that he would

hesitate to accept did he know that if the account failed of collection a share of the loss worrld be deducted from his personal income. ,

But there is much to be said in favor of putting a premium on efficiency by paying a man in proportion to his productive capacity, and not simply a flat sum regardless of rvhether he did well, or just got by.

The system of paying so much for a certain job, regardless of whether the job is filled by a go-getter, or simply held by a jus't-get-by-er, is like the labor union idea of demanding a certain sum for a job regardless of how well or how poorly it might be done; it stifles a,mtrition in the worker.

Tell your 11a11-"{5 vou sow, so shall you reap," and pay him in proportion to the harvest, and you have done something constructit'e for both of you.

A well painted yard is Prosperity's best trade mark.

JUST A LTTTLE SERVTCE SERMON

The lumber merchant who does his whole duty toward his community and his fellow men, seldom suffers from mail order competition.

His fellow 'citizens-knowing his worth and respecting his fairness and his ability-know that he is giving thern a square deal, and they protect him instinctively because of the esteem and respect they feel for him.

And the one big thing that generallv stands in' the way of lumber merchant service-is SEI-FISHNESS.

Human experience reveals in an unmistakable way that selfishness is a root evil of mortal existance, and one of the chief causes of friction i'n personal association.

Self exaggeration, egotism, false pride, self will, self righteousness, self justification, and mock ,modesty, are but a few of the branches of this tree of selfishness.

R. A. Long's Statement to the People of the Northwest

TO THE PEOPLE OF TTIE PACIFIC NORTHWEST:

Since social life began, men have put certain questions to those who come as strangers into the community:

What is your .name ?

Where do you hail from ?

What is your trade?

Have you come to locate ?

An answer to these questions admits the newcomer but the final estimate of him, his standing, his chara'cter, his ideal-these may not be answered for a long ti,me. The stranger must prove his place in the sun by the life he lives, by the work he does, not for a day or a year, but throughout his allotted span.

So, in this initial number of Longview's newspaper, I, as head of our company, have been asked ,to answer the customary questions, rightly put to the stranger within the gates.

Our name is The Long-Bell Lumber Company and we began business in a small retail lum'ber yard in Kansas back in 1875. Yards were added as the, business grew and later we entered,also the field of wholesaling and lumber manufacturing.

Our company hails from the Middle West and the South, our general offices having been i'n Kansas City for many years with retail interests in Missouri, Kansas, Oklahoma, New Mexico, Ken'tucky, Oregon and Texas an'd manufacturing plants at the present time in Arkansas, Missouri, Lousiana, Texas and California. Approximately 8,000 persons are employed in our operations in the South, Middle West and West.

Forty-seven years' activity, therefore, in the lumber business entitles us to give our trade as lumbermen. And we have come to the Pacific Northwest to ply that trade, attracted by the opportunities which, in our opinion are unexcelled anywhere in the world. Needless to say we have com,e out here to stay.

It is a mo,mentous time with our company when rye approach the actual beginning of this new a,nd large operation and I feel, as do,my associates, that our success is this new field will depend largely upon the cordial and friendly relations we are able to establish with the citlzenry already so happily and prosperously located in this great section of our cou,ntry.

We realize we have much to learn. Our work has been in another part of the country and it would be impossible for us at the very beginning to understand all of the 'cus-

toms and rnanners of the people in this sectio'n. The best we can hope to do is to learn as we pass along and adapt our ways to the general customs prevailing here.

Naturally, The Long-Bell Lumber Company is investing its money, its time and its e.nergies in this comm'unlity for the making of a profit but we wish to go'on record as saying that in the conduct of our business we shall strive always to recognize fully the rights of others and, furthermore, wherever we have engaged in business it has been a company policy to assist in very way possible to bring a higher plane of living into the community.

A large body of land was necessarily acquired for our op* erations in the Pacific Northwest. The construction of a great many homes and buildings was necessary to provide proper facilities for our own people. As we began to work out our plans we found the location we had selected would lend itself to greater development and provide facilities larger than was required for our own use. There{ore, we con'cluded it was our duty and our desire to provide for a town that woul'd be a desirable place in which many thousands of persons may live and do business. We have planned here for a city that within the next five years should 'have a population of 25,000 and within the next'ten years,' of 50,000 or more.

We have studied other cities and hope to profit by their experience. We called to our assistance and were fortunate in obtaining some of the foremost and best known city planners and builders, so that Longview is planned along most modern lines-providing for reasonable building restrictions, streets and alleys of proper width, the separation of dwelling houses to such an extent as to give an abundance of air and ventilation, storm sewers and sanitary sewers, a waterworks system to supply the best and purest water obtainable, parks boulevards, recreation centers, altogether an ideal setting unsurpassed by any town or 'city in America.

Incidently, in the building of homes for our own employes we are providing them with practi'cally all of the modern appliances found in the best of homes. We expect to make such terms in selling these homes as that most of our own people can and eventually will, we hope, become home owners.

Believing that much of the trouble in the world, especially between employe and employer is brought about because of the lack of prop€r understand'ing of each other, we are (Continued on Page 41)

Up and DOWn the -ft1 Dtate

GEO. L. EASTMAN CO. TO HANDLE CELOTEX

The George L. Eastnran Company, well ftnown building material d,ealers of Los Angeles, have been appointed distributing agents f,or the Celotex Company, manufacturers of Celotex "insulating lumber," and will serve the trade in parts of Southern California, including Los Angeles, San Bernardino, Riverside and Orange counties. Celotex is a patented material, made of cane fibre and is used both as a wall board and as an insulating medium. It is sold through the retail lumber dealers and through other distributors of building material.

Some day I'll be asked to move, So you bet it doth behove Me to heed the "OWN HOME" sign, Cop a place that's mine-ALL MINE, Pay the derned rent to myself, Use a little of my pelf Buying things f like-and need, Ere I really go to seedGosh ! I'd like to own some loam ' On which I could built my HOME ! And I can too, if I try Long ere 23 flips by.'

R. A. LONG'S STATEMENT TO THE PEOPLE OF THE NO,RTHWEST

(Continued from Page 4O)

planning for a department in our organiz'ation that will be competent and have the disposition to interpret the needs and dues of our employes to us as employers, and of us to our employes. We have been in business 'for forty-seven years. We have always tried to view both sides of the subject of e,mploye and employer and, while in large part we have felt we have fairly well succeeded, yet we can look back and see mistakes on the side of self. We are trust,ing that such mistakes will not occur again.

In closing, may we say that the world would be m,uch happier an,d better off in every way if the Golden Rule prevailed throughout. And we are sincerely trusting that this state of mind may prevail in connection with all the departments of this company fhroughout its operations at Longview and wherever else we are engaged.

Ours is a friendly company and we value friendship above all else. It is with this thought in mind that I make this statement of who and what we are and something of our hopes and plans for the future as the first step toward gaining the respect, confi'dence a,nd friendship of the people of the Pacific Northwest.

R. A. LONG

Chairm,an oI the Board of Directors

QUAKE DAMAGES PACIFIC SHEDS

f'heslight earthquake shock that was felt along the northern coast of California a *'eek or so ago did some damage to the property of the Pacific Lumber Company at Scotia. Some of the sheds in whieh lumber stocks are piled were shaken up a bit, but the mill and machinery were not hurt.

Don't argue. If you are If you are right you don't need to. wrong it won't help you any.

Random lterns-Mill Run

PLANNING WEEKLY HOO.HOO LUNCHEONS

The Hoo-Hoo members in the Bay District are very much enthused over a regular weekly ldncheon and at the last Con,cat held on January 27, this matter came up for a genepl discussion. In the ,near future Snark Faull will appoint a comm'ittee to look in'to this matter, and the members are all looking forward for the first call to convene.

BUEHNER MILL AND TIMBER HOLDINGS SOLD

' The largest individual lumber transaction ever consumated in the state of Oregon was closed when the Buehner Lu,mber Company mill ind tim'ber located in Coos Bay was transferred to eastern and southern operators. Announcement of this transaction was made by A. \\r. Miller of the Mickle Lumber Company. The purihasing syndicate consists of : George T. Mickle, President of the George T. Mickle Lumber Co. of Illinois and Oregon; W. C. Ribenack, Chairman of the Board of Directors of the California and Oregon Lumber Co. o,f San Francisco; Frank D. Stout, President of the Stout Lumber Co. of Arkansas and Wisconsin; and W. T. Culver, head of the Stearns and Culver Lumber Co. of Ludington, Michigan. The Buehner mill is one of the most modern in the northwest and has a capacity of about 250,M feet each eight hour shift. Their timber hold,ings contain about 1,500,000,000 feet of douglas fir and spruce. Philip Buehner purchased these timber holdings a good many years before the Southern Pacific

ITS EASIER TO SELL

Hardwood Flooring

MAPLE, BEECH, EIRCH and OAK

because it is made by skilled workmen from scientifically Kiln Dried lumber under most favorable manufacturing conditions.

Every piece is trademarked and guaranteed by manuf acturers, the I{ICH(}TS

built its railroad into thei Coos Bay distri.ct; his long desire to retire prompted lVIr. Buehner to sell his timber holdings. The Bue'hner Lu,m,ber Co. have been large California shippers in the past and, are represented in California by J. M. Huddart of San Francisco.

BUILDING SUPPLY STORE FOR HAWTHOIRNE

The F. W. Downs Company is opening a new buildin.q supply store in Hawthorne, in the Broadway-Hawthome Bonlevard Building. This firm also operates such a store in Inglewood.

LrGGErr r" *""* "SBHItTErEM pl"o y s s KTLLED

The Liggett Lumber Company, of Santa Ana, l.ras made a very important addition to its service-giving department by employing a first class architect, Wallace G. Hays to handle its architectural and plan service exclusively. Mr. Hays has been a well known architect of Santa A'na for a number of years.

HAMMOND LUMBER CO. PURCHASE STEAMER ..LAKE PEPIN"

The Hammond l-umber Company has added another Iu,mber hauling steamer to its string. It has purchased the "Lake Pepin," which is now ti,ed up at New Orleans, a vessel of 1997 gross tons.

Retail Lumber Dealers

ORDER at once for Spring trade

.BLACK DIAMOND" B.RAND DOUG. LAS FIR

.UNIVERSITY'' BRAND RED CEDAR

SHINGLES

.MODOC' CALTFORNIA WHITE PINE

"LONE TREET OREGON WHITE PINE

Sold exclusively by

Jerorne

MANUFACTURERS

Portland, Oregon

& C()X IUMBIR C(}.

GRAND RAPIDS, MICH.

"The Horne of Shilled Woodworhers"

C. Grllrp*, Callfornla Representatlve 831 Securlt:r Blilg- Los Argeles

Happenings in Hoo-Hoo Land Doings

and Sayings of Tom

CALIF'ORNIA HOO-HOO ENTHUSIASM SPREADS

It may well and truthfully be said that the interest and genuine enthusiasm whi,ch is being manifested over HooHoo practically all over the {-Inited States this winter at the lumber conventions, is si,mply a spread of the germ of Hoo-Hoo love and devotion of the State of California.

For w'hen Hoo-Hoo went to its lowest ebb in popular favor, it was here in California that the spark never cooled', and the interest never died.

There is peihaps nothing that has surpr,ised the lumbermen of the rest ,of the coun'try nearly as much this winter, as the return of Hoo-Hoo. Just think of taking in 130 at I(ansas City last month, in a place where Hoo-Hoo.was too dead to skin for several years; and the best and biggest men in the great middle western territory turned out to make the Con Cat well worth while.

Notable am'ong the reinstatements was R. A. Long, the famous lumberman of Kansas City.

W. S. Dickason of Kansas City, is making a wonderful snark. The enthusiasm of M'ajor Everett Griggs, last years Snark, undoubtedly has spread to Mr. Dickason, for he is thoroughly imbued with the bigness and'the need for Hoo-

H,oo, and is going about his work of enthusing everyone he comes into aontact with, on the subject.

And the news is becoming general that Hoo-Hoo ls strong and getting stronger.

And those who know can well say: "Thank you, California."

"SHAD KRANTZ, N'O. 31637"

National Headquarters was advised by wire on Saturday of the death of Bnother Shad Krantz, No. 31637, at one o'clock Saturday morn'ing at Los Angeles.

Mr. Krantz was Managing Editor of the California Lumber Merchant and his death is not only a great loss to this publication but to the lumbermen of California. No details have been received to date as to the cause of his death.

Mr. Krantz leaves a host of admirers and friends in'HooHoo Land and the Lumber In'dustry, whose sy,mpathy goes out to h'is relatives and employer.

(Frorn Hoo-Hoo Bulletin.)

SAN FRANCISCO CONCAT IN APRIL

Henry B. Faull, Snark for the San Francisco district, announces that the next San Francisco Concat will be in April, date not yet announced.

We have a paint propocition to live lumber dealers, wnol-. deeire to handle paintr of quality and backed by service.

Our materids are made for people who know what good paint will do to improve the acceptability of their lumben

OYERHEAD LOGGI]IG

INCLUDES MUCH DANGER TO LIFE AND LIMB

These men are working on such a system in a western logging camp.

Roof Knots.

Some people when they buy roo6ng, tear it, twist it, smell it and sometimes chew it. Others soak the samples in a bucket of water boil it burn it and otherwise maltreat it.

But the right way to choose your roofing is to 6nd out who makes it, for birds of a feather flock together and you can't get a rose out of a cabbage patch.

A concern giving a hearty, honest service will make an honest serviceable material. Foxy methods mean foxy roofing, and it pays to be frank and not foxy but everybody doesn't know it.

Weaver Roofing is made by frank people who say what they mean and mean what they say. 'Weaver Roofing is well made, for the men who make it are proud of their ssy[-i1 lasts a long time for they know what roofing needs and what this country needs for service.

We furnish Workmen's Corrrpensation lnsurance to lumber and woodworking manufacturers. Ours is a recip- rocal association of nrill nren, doing business at cost only.

The leacling mill operators of Texas and Louisiana created this organization. It affords full protection under the California lau's. Conccrning our standing and reliability

ASK THE CALIFORNIA LUMBER MERCHANT

Inquiries Cordially Solicited

ASS0CtATt0N

GEO. R. CHRISTTE, California Office

476 Monadnock Blde. SAN FRANCISCO-

General Manager Home Othce HOUSTON, TEXAS

You can't go wrong if you use 'Weaver Roo6ngwe won't let youl

Western Retailers Meet at Spokane

Will Probably Meet Next Year in Los Angeles

The California delegation to the great conv'ention of T'he Western Retail Lumbermens' Association at Spokane, left San Francisco on The Shasta Limited, Saturday afterno'on, February 10th. Misfortune had reducecl considerably the numbers that were to have gone.

Miss Alberta Ruth Brey was slightly ill, but er.rough to prevent her leaving. She was ot1 the program.

Business of a character imperatively demanding his presence in Los Angeles kept Peter B. Kyne from the trip.

The sudden death of S. O. Krantz just as he was preparing to go norfh, kept Jack Dior.rne from the ranks. Messrs. Gus Russell, Kyne, and Dionne were also s'cheduled to visit Vancotrver. B. C.. and talk to the B. C. lumbermen after the Spokane convention, and this had to be cancelled.

The party that finally left San Francisco was couposed of J. C. Ferger, Fresno, President of The Western Retail I-umbermen's Association; A.J. (Gus) Russell, of San Francisco; F. Dean Prescott, of Fresno; Chas. Miller, Los Angeles; George C. Burnett, of Tulare ; and Elmore \\r. King, of Bakersfield.

This party arrived in Spokane about uoon orl 'fuesday, February l3th, the conveution starting the next morning, so they. were on deck for all preliminaries to the festivities.

The convention is just starting as this issue of The California Lumber Merchant comes off the press.

The prograrr, 'without revising ou account of the three dropped numbers from California, was as follo'ws:

Strable Hardwood Go.

NIusic.

WEDNESDAY MORNING

Song-"America."

President's Address--J. C. Ferger.

Invocation-Rer'. Geo. W..Knepper.

Secretary-Treasurer's Report-A. I-. Porter.

Report of Traffi,c Department Roy S. Brown.

Discussion.

'fraCe Paper Repesentativgs sn-"flolv to Run a Convention and How to Run a Lumber Yard."

Appointment of Committees : Resolutions.

Auditing.

Nominations.

1924 Institute.

Tea Party for the la,dies at 4 p. *. in the Isabella Dining Room.

WEDNESDAY AFTERNOON

2 P. M. Sharp

Music.

"Organization and E,ducatio,n of Our Employees."-A Schumacher, Home Lumber Co., Spokane.

"Well I'd I{.now"-J. C. Jenkins, representing the Hamilton Institute.

"A practical Demonstration" of Scene A. Pip's Office"The lVrong Way to Handle A Ctrstomer."

home buildersHnnowooD WooowoRK IS il(ll EXPEilSIUE

-Suggest this to

The small amount of lumber required brings the cost of genuine hardwood finish to very little over that of Pine and Redwood, whereas even a room or two done in hardwood puts the whole house in an inhnitely higher class for use as well as for an investment.

Picture a home finished in Plain Oak, Mahogany, Hawaiian Koa, Quartered Oak or Southern Gum. It has an air of comfortable luxury and the renting and selling value is very high even after yeare of use.

A genuine hardwood interior can be had all the way from $50 to $200 per room over the cost of Pine.

We will aupply your hardwoods promptly ' and to your advantage.

"Dealer Protection'n

TACOMA PTANING

_ Scene ll. P.ep's Office-I'The Right Way to Handle a Customer."

SUPERIOR BRAI{D OAK FLOORING

Is made from oak of fine texture and color, cut to correct thickness while green, thoroughly seasoned, skillfully kiln-dried, and properly cooled.

IT STAYS PUT

Because it is not made from resawn lumber. Both sides have the same moisture content. Manufactured by

__By

James L. I-ogsdon, Mgr.,

B,o,ise Paye,tte Lurnber Co., l{un1, Idaho, and Geo. C. Powers, NIgr., Boise Payette Lurnl>er Co., Nantpa, Icla'ho under the d,ire,ction of C. \V. Gamble, General Manager.

Stage ancl Scenery by Davenport Hotel.

'llhe names Pip and Pep by courtesy of Gulf Coast I-umDermall.

WEDNESDAY EVENING

Marie Antoinette Room

Reception-lrvery one cordially invitecl. Punch. music and dancing.

THURSDAY MORNING

9:30 A. M. Sharp

Music.

"The Value of Friendship"-Major E. G. Griggs, president St. Paul Tacoma Lumber Company, Tacomi, Wash.

"The Go-(]gffs1"-X41. Peter B. Kyne, Los Angeles. "Who Should have the Business" Mr. L. R. Futnam, Directing-Manager, American Wholesale Lumber Association, Chicago. Ill.

Discussion.

THURSDAY AFTERNOON

2 P. M. Sharp Music.

"A Retail Yard in China"-Mr. Loyd Spencer of the Spokane Press and Seattle Star.

"Captializing on Color to fncrease Sales"-Mr. J. S. Williams, Willianrs Stained Shingle Company. Vancou.i,er, Wash.

"The C)ther Fellow"-XIr. Frank H. Reckmann, Spokane. Discussion.

THURSDAY EVENING

Hoo-Hoo Concatenation-Elizabetha.n Room. Theatre Party for the ladies. Dancing afterwards.

FRIDAY MORNING

I0 A. M. Sharp Music.

"Expert I{nou'le.dge of Construction a Necessity and Business (letter. How and Where to Secure That Knowledge"-Mr. -[. A. McDonalcl, International Correspondence Schools.

"Tl-re Nlost Fascinating Thing in the World for the Retail I-umber llerchant"-Miss Alberta Ruth Brev. VicePresident. Brey-\\Iright Luntber Co., Porterville, Calif. ( Continue<l on Page 48)

Southern

WE CONSTANTLY CARRY STOCI$ ON DOCK .A,T SAN PEDRLREADY TO SHIP. BOARDS, DIMENSION ll Ar rAN rELtr(Ltst(EAtrr l|u J|nrr ll QUICK SERVICE TIMBERS I I OURSPECIALTY

We AreFormer Retailere and Know What the Retailer Wants

FRED GOLDING LUMBER CO.

787 P. E. Building - l..os Angeles

Telephoner-Main 1326 and 12338

RAIL SERVICE AT CARGO PRICES

(Continued from Page 47)

"When and How to Get the Money"-Mr. Frank Kendall of the Potlatch Lumber Co., Spokane, Mr. I{oward Crawford of the 'I'um-A-Lum Lumber Co., Walla Walla, Wash.

One Hours' Discussio,n of our Problems-Led by I. G. Kjosness of the Madison Lumber & Mill Co,mpany, Lewiston, Idaho.

FRIDAY AFTERNOON

2 P. M. Sharp

Music-Jack Dionne's Male Quartet.

"A Great Undeveloped Opportunity"-I .C. Dionne, Editor and Publisher, Gulf Coast Lumberman. Houston. Texas and The California I-umber Merchant, Los Angeles, Calif.

One llour's Discussion of our Problems-Led by H. A. Temjleton, President, Monarch Lumber Company, Great Falls, Montana.

"Fire Insuran6s"-Q. D. Hauschild, Attorney, Retail Lumbernren's fnter-Insurance Exchange of Minneapolis. Discussion.

FRIDAY EVENING

Marie Antoinette Room, 7 P. M. Annual Dinner.

Exceptional Vaudeville Stunts. Music.

Dancing until midnight.

Secure your tickets when you register-$3.00 per plate.

SATURDAY MORNING

All delegates will go to the M'cGoldrick Lum,ber Company's saw mill plant for a practical de.monstration, discussion and observation of various grades an,d types of Inland Empire lumber.

GALIFORlI IA WH ITE F;UL BUNYAI\ LATH, sheathing

End lath combind in one piecc. A petfect bond for stucco. A solid job of eheathing. One lela item of material to buy. Reduces co8t.

SATURDAY A,FTERNOON

2 P. M. Sharp

Music.

One Hour's Discussion of our Problems-By !V. C. Miller of the Columbia Valley Lumber Co,mpany of Seattle and his yard managers.

Reports of Comn-rittees and Election of Officers. Adiournment.

ANNUAL MEETING MEMBERS LUMBERMEN'S MUTUAL SOCIETY

Reports of offi'cers. E,lection of directors. Discussion. Adjournment.

REPORT SHOWS SHIPPING INCREASE

John Ii. Marshall, superintendent of The Outer Harbor Dock & Wharf Company, in his annual report to the company, states that they handled 9,000 more 'careloads of lumber during 7922 than they did in the preceding year of 192t.

WOULD BRING LUMBER INTO NEWPORT HARBOR

The Newport News, Newport, Cal., is agitating the building of wharfage at Newport, for han,dling light tonnage of lumber directly into Orange County. This paper states that the only thing that prevents such shipping now is lack of wharfage.

and sUGAR PlllES

Building lumber and Finigh. Factory Lumber. Pattern Stock. Wide cleara and uppers for drainboands and chelv-

Ohio Retailers See California 'u'

The Ohio retailers and their party, over a hundred strong, reaihed Santa Rosa about noon time on Februa.ry 6 and left later for Eureka where they arrived at 9:00 p. m., February 7th, was spent in inspecting the logging and saw-mill operations in the redwo,od region of Humboldt County; in the morning the party looked over the saw-mill and remanufacturing plant of the Hammond Lumber Company at Samoa and in the afternoon an inspection was made of the electrically equipped sawmills of the Pacific Lumber Company at Scotia. Luncheon was served in the new Redwood Hotel at Eureka, where they were guests of th,e redwood operators of Humboldt County; in the aft,ernoon an automobile trip was made along the Redwood (State) Highway and through the virgin redrvood forests. On February 8, the party arrived at Berkeley, and at luncheon were guests of the East Bay lumber dealers at the Oakland H,otel. On the morning of the 9th, the party were the guests of the San Francisco Chamber of Commerce, which included an automo'bile tour of San Francisco, inclu,ding points oI interest such as the Golden Gate P,ark and the presidio Military Reservation . At 2 p. ft., a large attended luncheon was held at the Whitcomb Hotel, where they wer€ t'he guests of the California White and Sugar P'ine and Redwood Associa- tions. The luncheon was presided over by Junius H. Browne, of the Pacific Lu,mber Co,mpany. The iddress of welcome to San Francisco ,was madi by- Mrs. Mable lohnson, Director of the Hospitable Commitlee, of the San Francisco Cha'mber of Comrner,ce. For the Ladies of the visiting

Planning for

bigger

fY/E ARE glad. to announce a program of improvements and better. W l1:1.., rn.volvrng..an expcnditure of some 9300,000.00, which we Deileve will resutt rn an tncreasc in production and shipments that_will prove more nearly equal to the steldily gro*i"g-a.-irid'Toi our Redwood products.

We. have purchased two n.ew elcc-trically operated logging engines which wul lncrease our productron and, assure a greater supply of Redwood logs for both our -saw mills.

Our storage capacity and handling facilities are beinc exnanded bv thc. cfcction of an additional brokcn urit shed in connJctiori with our Mill B. This will provide sufficieltly increased storace- foi- ai, t"--: bcr to pe-rmit tull operation duriag thc Winter, and will enable- us to S8r1y a^targer.reserve of worked stock, to apply against the usual ncavy spnng demand,

We -are p_u,tting in an additienal loading track at the back of the plaTing mill.a-nd factorJ to facilitate shipping of etraight carload lots or ltems wlltch move in quantitie8, and we sre building twentv-five new -cottages and,adding -seventy-five room3 to the hoiel'.t S";ii; lor the more comfortable housing of our workers,

party, the response \4'as made by Mrs. Layer, of the Cincinnati Sash and Door Co. X,Ir. Willis Waiker, of the Red River Lumber Company, spoke on the California White and S.uSar Pines: he- gave an instructive talk on the physical characteristics, the.habitat, grades and quality of thlsi two woods. Mr. Junius H. Browne also spoke on ihe Redwoods. Mr. Lewin, President of the Ohio Reiailer Lumber Dealers' Associationr g?ve an excellent address on the lur.t.rber indus- try from the eastern retailers point of view. He compli- mented the California operators and mannfacturers on tdeir p,rogressiveness and stated that they were manrlfacturing their lumber according to the east,ern standards. Referrin! to Redwood, he thought it was not exploited in the eastl ern markets as much as it should be, and with the proper methods of ad.i'ertising, he stated that this wood wouid find a larger market. He also spoke on the standardization of grades; the trade marking of lumber; and the effort of transit shipments in causing an unstable market. Mr. Lewin, in behalf of the Ohio delegation, thanked the Redwood and California Sugar and White pine manufacturrrs for their lironderftrl ho-spitality, and assured the gathering that $e_y werg all anxious to return to Californii againl Mr. Robert Newton Lynch, Vice-Ptesident ,of the San Francisco Chamber of Commerce, respond,ed to ,,Speed the part_ ing Guest"; .he ,mentioned the wonderful natural resources of California, and in_ fitting terms wished them god-speed on their trip. The delegation l,eft at 11 p. m., f5r " i-o_ days' trip through Yosemite Valley; aftei which they will Ieave for Los A_ngeles, -where they arrived Monday -orn_ 1ng, February-llth. AJter a four-days sight seeing trip in Southern California; the pa-rty will start eist by *"'y of tn" Grand Canyon, Colorado Sp,rings, and Denver. '

]IOT HOW LITTLE-

HOW

For 26 years we have been in lumber and Los Angeles.

WANT AD and FOR SALE AD DEPT.

This space is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rate on this advertising will be $2.50 per column inch.

ASSISTANT YARD MANAGER IN L. A. WANTED

Man wanted not orer 30 years old, experiencedin r'etail lumber busintss for assistant 'manager small yard in Los Angeles. Address Grogan Lumber Co., Route 8, Alhambra Ave., Los Angeles.

TWO S,ALESMEN WANTED

One experienced box salesman and one experienced lumber estimator and office man. Give full particulars regarcling yoursglf, previous experience and salary expected. Miller Box Mfg. Co. 201 N. Ave. 18, Los Angeles, Cal.

NEW MILL AT SANTA BA"RBARA

IThe Ambrose Lttmber Company, of Santa Barbara has started operations 'in its new'mill, recently built in conjunction with its yard there. It is a thoroughly modern plant, every nrachin,e drive by direct connected motor' and will give the builders of Santa Barbara excellent service' This ioncern operates a string of trucks for ,making deliveries. and also a tractor for bringing lumrber to the yard and mill from t'he docks.

DIMMICK MOTORS TO LOS A,NGELES

A. A. Dimmick, manager of the California and Oregon Lumb,er Co., at San Francisco, recently motored to Los Angeles where he spent several days on comp'any business in Southern California. He was accompanied on his trip by Mrs. Dimnrick.

BROWNE VISITS LOS ANGELES

Junius H. Browne, Vice-President of the Pacific Lttmber Co., is spendir-rg a ferv days in Los Angel'es on business. Mr. Brown'e in on his winter trip to the Pacifi'c Coast, and has spent the past month between the San Francisco office and the company's mill at Scotia. He expects to retttrn to New York the latter part of the month.

Fruit Growers Supply Company

Manufacturers of C.alifornia White and Sugar Pine Lumber Milts at Sruanville and Hilt, Cd. I5O,OOO,OOO Feet Annual CePacity

B. W. ADAMS, Mgr. Sales Dept.

First National Bank Bldg. - San Francisco

EXPERTENCED CAL. WHOLESALER \,[IANTS , LOCATION

A thoroughly experienced lumberman with extensive acquaintance among dealers in Northern California wants first class mill or wholesale connection on commission basis. Address "Experience" care California Lumber Merchant.

WANTED_PLANING MILL DRAFTSMAN

Wanted-Plan'ing mill draftsman to List material from plans and bill same into mill. Must be experienced in special work. State age, salary, a,nd give ref,erences in answer. Apply in own handvlriting. Boyd Lumber &Mill Com' pany, Santa Barbara, Cal.

REED CALLS ON SOUTHERN CALIFO,RNIA TRADE

John L. Reed, Vice-President a,nd General Manager of the J. R. Hanify Co. of San Ftancisco, spent several days around the first of the month attending to company business in Los Angeles and Southern California.

HISCOX AND LONG RETURN FROM MEXICO

R. A. Hiscox, of the Western States Lum,ber Co., and L. L. Long, of the Frank H. Doe Lumber Co., have returned from a three-weeks' trip to Durango, Mexico. They report that business conditions in X4exico are looking up and showing much{mprovement.

LANDRAM VISITS SAN FRANCISCO

W. E. Landram, the prominent Merced lumberman, was a recent visitor to San Ftancisco where he spent several days calling on the lumbermen of the Bay District.

INSECT CONTROL IN CALIFORNIA AND OREGON

In its insect control work in southern Oregon and northern California this year, the United States Department of Agricnltrrre treated 69,710 acres; 7,079 trees containing 6,672,4m board feet were felled and the infested bark co'ntaining the- beetlcs removed and destroyed. It is thought that a SOfl' reduction irr the infestation will result.

YELLOW PINE GETS BOX TEST

-l'lventy-six thousand feet of Western yellow pine from the \\reed Lumber Company's plant at Weed, has been sent to the !'orest Products Laboratory, at Madison, Wisconsin, to be made up into 'one thousand boxes and crates, which will be tested to determine their fitness to stand the strains" and rough knocks of shipment. These tests will furnish information on the most practical thicknesses of box shook,_ the best methods of nailing, the most adyisable forms ofmetal strapping or other binding, and will suggest improvements in crate designs. Each box will be tested in the giant revolving drum, and computations will be made as to how many hard knocks the boxes r,r'ill stand before breaking open and spill'ing their contents.

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