to protect ffi linlr with civilization BYRD hrd evelf matcrial in the world to choore from.lilhy rvar SUGAR PINE lelcctcd?
BURGESS BATTERY CO. lVladieon, Wirconcin, Augurt 29, 19,28.
The Red Rivcr Lumber Co.. 360 N. Michigan Avc., Chicago.
Attention Mr. H.V. Scott
Gentlemen:
You will be interested to know that your Sugar Pinc was used.by us in making battcry bor,es ior Corrimander Byrd's Antarctic Erpedition.
The dry batteriea were used for tfie powcr anrpply of five small radio tranimitterg in planeg on dog slidl and at bases and intermediate etations. A light weight but very 9t1ong box material was thercfore -n."u""iry. Becauge of elcet and snow conditione a lumber that would not warp, twist or shrink waa required. Thc low temperature demanded good thermal insulation.
The Forest Products l.aboratoiiee auggeeted thc use of Sugar Hne which we have found to bc splcndidly workable and well nrited to our purpose.
We aro glad to have found. a ,material with these properties aqd w-c apprcciatc your cooperation in hurrying it to us so that shipment of batterics could lcave with.thc expedition on scheduled time.
Very tdy yours, BURGESS BATTERY CO., (Signed) byW. B. Schultc, Sccretary.
WBS:IP
Tndc MrrL
ROPERLY se$oned lutnber, pledging permenence, is in demand now as never before. The intelligent buyer will accept nothing that lcevea a doubt in hio mind" con' aequcntly lumber bearing the C. C. Sc C. C. ttadc-matk ir a pocitivc guidc to all hir lumber purcharec, for it is thc one tede-nrerlc that ap' pearr only on kiln dricd lumbca It etandr for Dryncec ar wcll ar Quality . . and rilt'r Vorth dre Difrcrcncc.tt
Lel us quotc on gour rcquiremank,
SANTA FE LUMBER CO.
(z\ J. 'Gur" Ruroll)
Distrtbdors in Califoinia and Arizona
Goncnl Offlccr:
Su Fnrcbcq Cdlfcale
3t. Chlr Bulldhs
ll Cdlforale Stnct
Sc Cdlfordr Offle:
Lc Aarplor, Cdlfcale
llil Prclllc Ehctrlc Bulldn3
Bre L. Burllnlem' Alot
I/;-1(b,/L
identifies roofing of the highestquality. of long life lasting satisfaction.
REY rade-markft is an assurance
Their modernattractive designs, shapes and charming colors add interest and character to home or building.
Their worth and long life, is being proven everyday, year after year, on thousands of buildings . . . in every section of the Pacific Coast.
Manufactured in one of the most modern factories of its kind directed by twenty-eight years of successful manufacturing experience and produced on a quantity production basis .. . they areeconomically priced to ofrer outstanding value . . as theydo outstanding quality.
ft isan established fact, that your roofing dollar invested in EL REY ASPHALT ROOFINGS cannot buy more in value and service.
EL REY popular preferencehas been established on sheer merit. Depend on the EL REY rade-mark . . . as your dependable guide to roofings of matchless worth.
I s I T A S G o o D A S K, I B B Y ) S ? a
OAK FLOORING
3/8',-l/2" -13/16"
QUARTERED SAP GI.JM
4/4" to l2/4"
Air or Kiln Dried
MAGNOLIA
4/4', to 1214"
Air or Kiln Dried
RED & WHITE OAK
44' to 8/4"
Air or Kiln Dried
TOUGH TEXTURED ASH
4/q' to l2/4"
And other Southern Hardwoods and Yellow Pine
HOUSTON, TEXAS
Reprerentativer
Hawk Huey
Security Bldg., Phoenix, Ariz.
C. J. l.aughlin
714 W. Tenth St., Los Angeles, C.aL
"A Wood, for Every PurPose"
Rail and Cargo
Shipments
Untreated and Creosoted Lumber
Pilin 9, Poles, Ties
Cedar Poles and Posts
Box Shook, Shingles and Lath
When your customers use Redwood-which grows and is manufactured in California only-you hqve
Givcn him full value for his money;
Secured a catbficd crutomerrv[6 will give you repeat orders;
Supported a C,alifornia Industry; one that
Payr taxea, in California, upon assessed valuations running into millions of dollars;
Employa thousands of California citizens in woods, mill, remanufacturing, sales and allied operations.
Bringe into C.alifornia, each year, millions of dollarg received from the sale of Redwood in Eastern and foreign markets.
Purchasca, annually, more than a million dollais worth of products raised, manufactured and sold in California'
And offers, through the retail trade, a thoroughly dependable quality product of proven worth within the building and construction fields.
Helps you sell your merchandise, by placing at your disposal the entire resources of the Cailfornia Redwood Association, including itsAgricultural, and Engineering Departments,Department of Inspection and Grades, its Trade Promotion and Dealer Relations activities.
In line with the good work of the california Lumber Merchant in widening the sales field and enlargrng t h e d e m a n d for lumber products we have published a handsome, illustrated booklet describing the uses of finish wood6. A copy will be sent youon request.
We are prepared to Gll all the reguirements of the retail lumber yard in items of Gnish, mouldings, panels and hardwood fooring.
rhePione'er H#ei::Yad
Hardwoods - Trim -Flooring- California Sugar and White Pine - Plywood - Veneers
Phone AXridge 9211
LUMBER
Portland, Oregon
Car and Cargo Shipments
Mills-Pecific Spruce Corporation Capacity-4OO,(XX) feet per 8-hour shift.
Ships-S. S. Robert Johrrson, S. S. C. D. Johnson III. Species-Old Growth Yellow Fir and Sitka Sprrrce
sates offi ces : ;31 !S,:'ffi ffH?,11f;":"d"fl""'
All things, they say, should be judged comparatively.
Mcasured in that fashion business conditions in California today are better than they are an5rwhere else in the country. No doubt about it.A review of conditions as they prevail today in the East will prove to even the most pessimistic California business man.that he is lucky to be here, rather than there. We haven't the unemployment that prevails elsewhere, and that is the big feature.
Th-e business -maps of the country as produced by vario-us dependable business magazines and associations agree that the California coast is in better condition than iny- where else in the'corr-ntry. And undo,ubtedly that opinion is based on dependable facts.
The fact is .that California (as has so frequently been stated in these columns), is a sort of empire in itself,-stands on its own business feet, is subject to -business conditions and variations unknown elseurhere in the country, and is not to be judged by general conditioals. Witness, the fact that for the past several years business in California has been undergoing a steady decline, at a time when the rest of the country was wildly waving the prosperity flag.
So, when the last fall arrived and the rest of the country suddenly fell ofr of the high business precipice it was oicupying, it took a long and headlong fa1l, and has required a long time to start getting back its equilibrium. The market crash did not strike the body blow to California that it did elsewhere. And there was no headlong tumble from dizzy business heights to the valley belowfthat the rest of the country knew. We tumbled, but not so far, nor so hard.
And we've stood the blow better than the rest of the country has.
California reached the tqp of a great boom period in 1923. Most lines of business have been gradually declining in volume since that time. Econornist-s tell ui-and wisely, no doubt-that we are going through one of those business cy-cles that come to all great and growing territories. Most of these busiqess sharpi believe tFat thes-e cycles are likely to be of approximately ten years' duration. If this be true. in the case of California, then we should now be decidedly on the up-swing, and when we recover from the immediate effects of the market debacle, the sfing upward should !e so pronounced as to be plainly evideit io ttre ouslness rnterests.
Population, continues to pour into California, and the end is not in -sight, and will not be in sight for generations to come. Blessed as this land undoribtedlv is. olayins California to do anything except win, is iottring strof; of .business insanity. !t just can,t help winning. It can't help growing, aTd developing, and impioving, "id fulfilling its mighty destiny. The p-ople of other ilnds will conl trnue to come, to see, to be charmed, and to remain and invest. This will still be going on in the days of our grand- children.
The building industries will continue to grow with the
state. California continues to be the greatest wood consuming state in the Union. We buy more lumber per capita than the people of any other state. We will probably cory tinue to do so indefinitely. First, we have the supply of lumber immediately available. Second, we know more about using lumber, more beautiful, attractive, varied and practical ways of turning boards to human use, than they know anywhere else.
The chief weakness of the lumber industry in California has never been lack of volume, for even in the trough of the wave California consumes more lumber than other states, population considered. .The big trouble is always based on the fact that the California coast is the natural dumping ground for the mills of the Northwest, and it has suffered the troubles that always come with such a situation.
This situation cannot be remedied in a hurry. Large improvement in the general lumber markets of the world must come before California can be saved the pains of overs_upp_ly. No matter how much lumber California consumes, the Northwest can easily over.-supply it-and always has. A diversion of a lot of that lumberlnto higher-pricei territories will relieve the pressure on Californja, when business generally climbs the hill again.
The peak of the last prosperity bulge in California was reached in 1922. We should reach that peak again about 1932, if. these financial and economic shlrps know what they are talking about. As a matter of fact,-it would probably have arrived sooner than that but for the stock mirket debacle, for last fall we were certainly showing signs of much business pick-up. Things are fundament,lly sound as the proverbial nut in this state, and when the ieaction from the stock crash real-ly -sets in all over the country, California should start to bulge.
A slackeninq in finances right now would bring about a building boom in Los Angeles territory in recor-d time. There never was a time when,more buitding projects were on tap than there are in L. A. territory at t-hii niinute. It is decidedly evident that when the next bulge of prosperitv comes, it will come a-running.No part 6f Caiitoritia ii over-built. Most of it is under-built. The population has continued to grow yillout cessation, even though building has been slow. Which can only mean that future business is piling up.
We have a grand tourist crop already this season. There are more foreign cars along the California highways than there have been in the past five years. Southein California tourist headquarters report fewer "apartments for rent" today than in five years. It's a good sign-a grand sign.
Better times-good times-prosperous times are knocking at the door of the entire state of California. Dorr't doubt it. Play California to win. We have everything that goes to make prosperity, every evidence thata gieat business tide is returning to this sun-kissed land once more.
It won't be long.
Guaranteeil Gr aile- Nlarhed Lumber zor<0>zor
We have taken advantage of the opporhrnity offered by the Weet Coast Lumbermen'c A$ociation to GRADE-M^A'RK our lumber under t{reirofficial rupenirion. We are now able to furnirh the California and Arizona trade straight grader officially marked in ac' cordance with the Wert Coart grading rulel'
GRADE-MARKED lumber will make it postible for the dealer to carry rtandard gradea'and will assiet him in properly merchandieing quality lumber. Grade-Marked lumber will stabilize market condi' tions and bring a premium Price.
The new tariff bill, as finally passed by Congress, signed by President Hoover, and effective June l8th, placed wooden shingles on the free list, but established a tariffof one dollar per thousand board feet upon all dressed lumber, dressed lumber being described as lumber dressed on more than one side. One side or edge dressed is considerecl rough lumber, and is on the free listwith rough lumber. Since a very large part ofall the lumber that enters this country from outside its borders is rough, a very large proportion of our imports will continue duty free.
Here are the provisions of the nerv tariff bill that particularly interest the lumber industry:
Par. 4O1. Timber hervn, sided, or squared, otherwise than by sawing, and round timber used for spars or in building u'harves; sawed lumber and timber not specially provided for; all the foregoing, if of fir, spruce, pine, hemlock or larch, $1 per thousand feet, board measure, and in estimating board measure for the purposes of this paragraph no deduction shall be made on account of planing, tonguing, nd grooving: PROVIDED, that there shall be exempted from such duty boards, planks and deals of fir,
spruce, pine, hemlock or larch, in the rough or not further manufactured thqn planed or dressed on one side, when imported from a country contiguous to the Continental United States, which country admits free of duty similar ' lumber imported from the United States.
Par. 402. Maple (except Japanese maple), birch, and beech: Flooring, 8 per centum ad valorem.
Par. 4O4. Cedar commercially known as Spanish cedar, lignumvitae, lancewood, ebony, box, granadilla, mahogany, rosewood, satinwood, Japanese white oak, and Japanese maple: In the form of sawed boards, planks, deals and all other forms, not further manufactured than sawed., and flooring, 15 per centum ad valorem.
Par. 405. Veneers of wood, N per centum ad valorem; plywood, 40 per centum ad valorem, and in addition thereto on birch and alder plywood, 10 per centum ad valorem; wood unmanufactured, not specially provided for, 2O pe,r centum ad valorem.
Par. 4O6. Hubs for wheels, heading bolts, stave bolts, last blocks, wag'on blocks, oar blocks, heading blocks, and all like blocks or sticks, rough hewn, or rough shaped, sawed or bored, 10 per centum ad valorem.
Par.4O7. Casks, barrels, and hogsheads (empty) sugarbox shooks, and pa'cking boxes (empty) and packing-box shooks, of wood, not specially provided for, 15 per centum ad valorem.
Par. 4O8. Boxes, barrels and other articles containing oranges, lemons, limes, grapefruit, shaddocks or pomelos, 25 per centum ad valorem: PROVIDED, that the thin wood, so-called, comprising the sides, tops, and bottoms of fruit boxes of the growth or manrrfacture of the United States, exported as fruit-box shooks, may be reimported in completed forms, filled withfruit, by the payment of duty at one-half the rate imposed on similar boxes of entirely foreign growth and manufacture; but proof of the identity of such shooks shall be made under regulations to be prescribed by the Secretary of the Treasury.
1929 showed an increase over 1928, in Redwood shipments of certain identical mills, of 18 million feet, BM. This group of mills, for which comparable figures were prepared by the California Redwood Association, represented 72/o of the total shipments for the entire industry. It is, therefore, reasonable to suppose that l9D shipments for the entire Redwood Industrv exceeded those of 1928 by some 25,000,000 feet board m6arote.
Examination of the geographical distribution of this increase is both interesting and gratifying. Northern California territory leads with approximately 44/o of the increase; Southern California comes second with 33/o ; the balance (23%) is pretty evenly divided between the "Eastern" market and the "Western" (or Pacific Coast States other than California).
An analysis of these same comparative shipment figures by months indicates that:
you enjoy all the freedom, all the luxury of a cruise oa a private yacht.
N the famous President Liners Sunshine Belt-for Hooolulu, Japao, Ching Manila-tbence oo tortnightly schedules to Malaya, Cevloo-with easv access to India-Egypt and Roirnd therVorld.
Stop over whete you please within the two,year limit of your ticket... visit Japan, China, the East lodies at your leisure ; glimpse the fascinating, far-off corners of the world, and then---continue your travels on another President Liner as you would on anotber train.
And this acme of travel experieocewith comfort, accommodations, service second to none- is yours for as little as $,1110 !
You have a large outside room with real beds. Delicious meals, interesting associations. De luxe Liners, luxurious public apartments, outdoor swimming pool, spacious decks.
Ftom LosAngeles and Sao Frarciro: Veekly sailings-via the
From New York ind Boston: Fortnightly sailings for California via Havana and Panama, thetrce Round the World.
($rrro farc includes room and meals, also rail fare from any direct line point in thc U. S. to Los Angeles orSanFrancisco and bad< to starting point f rom NewYork).
Ask for further information from any steamship or tourist agent.
1. Increases, in 1929, compared with 1928, were experienced in l_anuary, Marc!,M"y, June, August, September, October, November and December.
2.Decreases, inl9D, compared with 1928, were experienced during the months of February, April and July. -
3. The greatest and most consistent increases, in 1929 compared with 1928, were during the last third of the year, the two largest months being, lespectively, October- and September.
It is interesting to check these facts with the policy and activities of the California Redwood Association. ai laid down by its Board of Directors. ,
To go back, fora moment, it will be remembered that the Association condu,cted a national advertising campaign d_uring the. years 19268, inclusive; that one objective -of that campaign was to widen markets and increas-e sales in so-called "Eastern" territory-and that during this thrcey-ear p€r-tod "Eastern" sal'es increased, 23/o ovcr those of the prwious three-year period.
In 1929, on the other hand, there was no national advertising; Association eff,ort was concentrated in California (with one exception) and 77/o of the 1929 increase (cofirpared with 1928) showed up in California, rather thin in the East.
-One more_{act (or coincidence, depending upon the point of view) indicative of the sound juclgmeniof-the Board of Directors and its ability to get results is this: of the 25,000,000 foot Redwood increase as shown by the records f.or l9Z9 (compared to 1928) l0 million feet was sold in "Structural" grades, for State and County Highway bridges_; nery -grad_es, toing intoa new markit deviloped for Redwood for the first time, during late L928 and, I9D, by-personal contact work of the Association'backed by active support and cooperation of sales forces of its Member mills.
Who can help feeling the modern spirit of sport in this handsome new Shoppe of Livingston Brothers, San Francisco, which they have dedicated to out ot door apparel? This outstanding job of fixture wot& was designed and exeqrted by Ostlund and Johnson of San Francisco. The hatdwoods selected were Hungarian Aeh, Ebony, American Valnut, Oriental Valnut, Rosewood and Crotch Valnut. All of the woods used were from White Bnothers, Flardwood Fleadquarters since 1872.
Reprinted from Pickwick Papers, May, 1930
February Pickrvick Papers told a story of California Redwood, its history, its beauty and majesty, and the preserving for future generations of great stands of this beautiful tree, which grows nowhere else on earth.
This is the other side of the story, the economic side, the commercial sicle, the Service side, if you please.
Let the average human stand in a grove of giant California Redwoods, and there creeps over him a great sense of awe, of r.vonderment, at these great torvering works of the Creator rvhich have stood so long and majestically upon the hills of California. That same impression, that same sentiment, that same sense of exaltation comes to the lumberman himself . Yet he cuts these trees. With sawand axe he invades these age-old forests, and these giants of the forest world come crashing to the earth. Why?
Remember this always : a forest is just a crop of trees, that may well
Below are tlte llcdzuoods in their natural state. In the center are stribing samples of the huge boards that can be cut only front the big Eunhs of redwoods. And at the right, the finished product of the redwood forest, in th.e fornr of wa*-finished, redwood panel- ' ing and ceil'ing.
be likened to the crop of corn, or wheat, or any fruit or vegetable in the grower's field. The wheat in the field develops, matures, ripens, and must be harvested at that proper time rvhen it is best fitted to serve the purpose of rnankind.
That is also true of trees. But the life of the tree is longer than that of the farm crop. It takes from fifty years upward for a tree crop to mature, various kinds bnd species requiring various terms of years. Yet, like the crop of wheat, if not harvested when in the fullness of its ripeness and usefulness, it deteriorates, finally decays, and loses its usefulness and its possibilities of service. This is particularly true of most of our softrvood trees. As a matter of fact a very large percentage of the grand-looking forest trees of the West are already over-age and should have been harvested long ago to save rvaste.
The life of the Redwood is greater than that of anyother trei and therefore the necessity for cutting before deterioration takes place ii not as pertinent as rvith the ihorterlived species. Florvever, the economic necessity for cutting them is
(Continued on Page 20)
ITIHAT'S what you can assure customers regarding Sisalkraft. I tni" supe"-itrelrgth product hae none of the faults that builders oice coneitrereil inevitable in building paper. It does nol tear, puncture or buneh up in applicationIt doee rrot get brittle in cold weather or eticky rr-hen hot. Its almoet unbelievable atrength comeE from croeted lay-ers of nowelastic eisal fibres,imbed{ea in ao*le layerc of highest qual' itv asphdt. The eovere are heavy kraft paperrrnaking itclean "ia "^""y to handle and keeping the aephilt from drying out.
Over IO,OOO dealers ane now puehing thie quality product. Be' eideeprovidingpermanent andpositiie protectioi ftom infiltrat' ins air, moistire and duet in briildinger-Sisallrraft hae h "'dreds of"other uses. The extent of the mihket is almoet unlimited.
Are you eettins your ehare of this bueineee? Your list of con' tractbre "with iri opening order starts our eales promotion plan working for you.
(Continued from Page 18)
even greater than with most trees. Man needs Redwood and the things that are made fromthe bodies of these giants of the forest.
_ Today every Redwood tree is taxed. Taxed upon what ? Its commercial value. Not on its value as a tr-ee, but its value in terms of lumber and forest products. Suppose we should prohibit the cutting of such trees ? Automatically the commercial value of that tree ceases to exist. Taxation
are few commercial woods that have properties that withstand the attacks of wind, and weather, and storm, and damp, Redwood does. It is particularly useful for rotresisting qualities, surpassing almost all other woods in that regard. Embedded in the damp earth, it resists decay_ Therefore it is a favorite wood for ioffin and casket manufacture. Subjected to constant damp it retains its strength and solid fiber. Therefore it is a favorite wood for building tanks, silos, drain surfaces, cooling towers, etc. It is a wonderful material for siding, and for porch material, and other uses where exposure to the weather soon rots out ordinary building woods..
Jhe great size of the Redwood tree is an asset, because it permits the manufacture of boards and planks of huge, dimensions and clear grain, impossible in- smaller trees. Planks four and five feet wide, any desired thickness and length, may easily be had from Redwood trees. Such planks are highly desirable for a multitude of uses in building and factory work.
Redwood has beautiful grain, and is susceptible to wonderful and varied finishes. It takes and holds paints and stains -marvelously well. In its natural grain -it is very beautiful and makes marvelous interior trim, furniture, eti. Its workability by hand and by machinery makes it doubly valuable, and its strength in proportion to its weight, takes high rank among softwoods.
A redwood resid.ence in Forest Hill, San Francisco's erclusive home d,istrict. upon that tree becomes impossible, for you cannot tax a valueless thing. The land upon which it stands becomes automatically valueless also. You can't grow crops in a forest, and where trees have no cash value, the land upon which they stand has none.
If you should stop the cutting of Redwood trees, you would stop the taxing of Redwood trees. And when you stop them both, total paralysis must come to those districts where the forests are the sole basis oT wealth. The camps, the mills must shut down, employment ceases, men and their families must go elsewhere for employment and a living. They can't turn to agriculture. You can't raise crops in a forest. The tax supported schools close. The tax supported local government must cease for want of support.
When the timber is cut into commercial lumber it goes outinto the world and performs a continual servicJ for mankind. Long-lived in the tree, Redwood is likewise longlived in commercial use, furnishing shelter for man and his possessions. A Redwood home may last for generations, for centuries in fact.
Redwood is a specialty wood-a premium wood. There
H. S. Morton, of Hill & Morton, Inc.. Oakland. is on a visit to the Northwest, where he will visit a number of the Oregon mills in company with T. L. Driscoll, manager of the company's Portland office. He expects to be bick at his desk on July 7.
And Redwood, unlike most woods, is not destroyed without replacing and rebuilding. More replanting and reforesting work is done in Redwood than in any other American commercial wood, by far.. For.-many years the, leading Redwood manufacturers of California have co-' operated in a magnificent campaign of reforesting. For every Redwood tree they cut down, they plant and protect thirty young Redwood shoots, and it is estimated that onethird of all these shoots survive and grow into the new forest that the Redwood interests are protecting frofn fire. So that for every Redwood tree that falls-and goes into the woll! furnishing service to mankind-ten young commercial Redwood trees come into existence.
So the Redwoods shall go on. The old trees fall, and perform their service. The young trees spring forth, and prepare for theirs. The virgin Redwood forests of California are being cut at a rate that would require from one hundred to one hundred and fifty years to remove. And fifty _years fr.om now there will be millions of young Redwood trees of commercial size, ready for the second cuttine. So we shall always have Redwoods in California.
It is proper and splendid that certain of the Redwood groves that extend along main highways in the state should be preserved for posterity. And proper and sacred that the bulk of these Redwood forests, ifter fruitless generations of _stretching upward toward the sun, should 6egin their endless terms of service to the race of Man.
Los Angeles, Calif., June 21, 1930. California Lumber Merchant. Los Angeles, Calif.
Dear Sirs:
The steamer Quinault, chartered by the Lawrence-Philips Lumber Company, arrived at San Pedro 3 a.m. Wednesday, the 18th, and was the first steamer to enter an American port loaded with lumber which was subiect to the new tariff, the new tariff bill having gone into effect at midnight, the 17th.
The local custom house is not yet in receipt of the actual tariffbill and pending arrival of copy of ihis bill, free entry on all of the lumber on the Quinault was permitted under bond, which provided any duty assessed against the cargo would be paid.
The chief appraiser of the Los Angeles Custom House has made a ruling, concurred in by the Collector of the Port, that Pacific Lumber Inspection Bureau mill tallies accompanied,by sworn certificate will be final as to quan- tity and used as a basis for assessment of import duties. This will be a great saving toall concerned with the importation of Canadian soft woods. Due to lack of space and the manner in which lumber is handled at the poit of Los Angeles and the cost of re-handling necessary to make a local re-tally, it would make the importation of- Canadian lumber- into this port impossible if- southern tally were demanded.
The Collector of the Port and the entire custom personnel have demonstrated their desire to co-oDerate in everv way with the importers qf Canadian lumber.
While the actual copy of the new tariffbitl has not yet been received wires have been received indicating that there will be no duty on rough soft wood lumber or lumber surfaced one side or sized one edge only. It is believed the tariff will only'apply against-lumber surfaced more than one face which, of course, would include all items of worked uppers, such as flooring, ceiling, etc.
The Lawrence-Philips Lumber Company have received letters from several of the larger Canadian Manufacturers stating that now the tariff matter is settled they can go ahead and make their plans. They state on account of t[e fact that the Atlantic Coast takes their lumber S4S they will naturally shil less to that market and will expect t-o increase their shipments to California on account of the fact that the California market takes their lumber either rough or S1S or S1E only.
The Lawrence-Philips Lumber Company, being the largest importer of Canadian lumber intb Southerri Catiforn_ia. expect to be greatly benefited through the operation of the new tariff bill.
Yours very trul;r,
"LUMBER FACTS," the new lutnbet tnerchandising service ofreted by the National Lutnber Manufacturers Association wiII be senf only on tequest. Ask today fot this valuable data sewie.
fN order that lumber dealers I everywhere may be familiar with the latest technical information and selling points on lumber, the National Lumber Manufacturers Association has made available a merchandising service known as "Lumber Facts."
The purpose of this merctrandising aid ls to supply data necessar5r to sell quality lumber competitively and profitably . to provide plans for lumber-built structures not readily available through plan services . . to give concisely the best talking points for presenting the merits of lumber for specific uses
lot ready reference, "Lumber Facts" contains frling pockets for data sheets. These will be issued semi-monthly, and will cover many phases of lumber selling.
In addition to this new service
the National Lumber Manufacturers Association will assist local authorities in rpreparing or revising building codes. . supply you with attractive consumer booklets at half actual cost . . . give you personal advisory service on large projects . assist in conducting builders' schools . furnish mats to be run in your local newspaper.
Ask to have your name on the mailing list to receive "Lumber Facts" as issued. Prepare yourself to answer questions... sell more lumber. Mail the coupon today.
It DOES pay to create and operate a Dealers Helps Department. If you don't believe it, ask Earl Galbraith, Sales Manager for Schumacher Wall Board Corporation. Los Angeles. That firm knows. They've tried it, and found it a grandly successful effort. Their trade promotion work has been done by them entirely through the lumber dealer. All their trade promotion efforts is by the dealer tie-up route.
For the past several years they have made a special study of deiler cooperation, in order to bring their dealer friends closer in touch with them, and build up a harmonious working plan for both manufacturer and dealer. With this end in view they have frequently invited and escorted groups of lumber dealers through their great manufacturing plant on Slauson Avenue, Los Angeles. Contrary to sohe opinions, this has proven very interesting to the dealers, as is evidenced by the fact that during the last year several hundred lumber dealers have visited and inspected' the Schumacher plant, which, as is well known, is a model of up-to-date efficiency. These groups of visiting dealers ran as high as 75 to the group. They make a business of invitins visiting out-of-town dealers to see their plant, pickine tlem up it their hotels and returning them there when thi visitis-over. A telephone call from the visitor brings
his host in a hurry. This friendly interest has strengthened the ties t'etween this manufacturer and his customer.
In the last year Schumacher has mailed out to customers and prospective customers of their dealer friends more than 100,000 samples of their products, together with litgrature regarding same. The dealer furnishes them with his live mailing list, and they mailout the stufi from their Los Angeles office, all postpaid. Their monthly expense account for mailing outtheir dealers helps averages about $64. They send samples of their Schumite, G-rip Lath, and Laux Wall Texture. When a prospect sends in an inquiry, the inquiry is immediately forwarded to the nearest dealer-customer, thereby creating continual business for Schumacher customers. It is the very large return they get which has proven to them in terms of dollars and cents that their trade promotion and Dealers Helps work is a paying investment.
Recently all of their literature and samples mailed out bears a sticker that says-"ft's time to remodel NOW."
"We are willingto help any dealer at any time in sales promotion workby sending out samples of our products and literature, and by personal calls I our men are equipped to demonstrate the use of all our products," said Mr. Galbraith.
The Schumacher Wall Board Corporation now has a splendidly developing roofing department, also. They sell three grades of roofing: First Grade, Schumite; Second Grade, Senator; Third Grade, Invador. They also carry a full line of Felt, Shingles, etc. They have made a laige addition to their warehouse to provide room for their new roofing department.
They feel that their continual efforts at trade promotion work during the past six months has had much to do with the excellent volume of business they have enjoyed through times of pessimism.
Mr. A. R. Moylan is President and General Manager of The Schumacher Wall Board Corporation, H. H. Tice, is Secretary and Treasurer, and Earl M. Galbraith is Sales Manager. No industrial organization in California has enjoyed more marvelous and consistent growth than has the Schumacher organization since Mr. Moylan took charge of its activities several years ago. It is now one of tLe largest, best equipped, and most successful wall board operations in the entire country, noted for its progressiveness, as for the excellence of its product.
GEORGE EIDEMILLER BACK FROM TACOMA
George Eidemiller, country salesman for the T. P. Hogan Co., Oakland, returned recently to Oakland from a trip to Tacoma, where he rvas called by the illness of his father. While in Tacoma, Mr. Eidemiller visited the home office and plants of the Wheeler Osgood Co., for whose products the T. P. Hogan Co. are distributors.
OROVILLE PLANT DESTROYED
Fire destroyed the plant of the Fisher Lumber Company at Oroville, June 11, with a loss of $'1O,000.
LESTER NORMOYLE VISITS S. F.
Lester Normoyle of the Glendale Lumber Co., Glen<lale. Ore.. was a recent visitor to San Francisco.
Ewauna Klamath Pine means bright, kiln-dried, grade-guaranteed
California Vhite Pine from the famous Klamath Basin.
Ask your wholesale dealer for EV/AUNA KLAMATH PINE
Pinus Ponderosa
Klamath Falls,Oregon
The Source of Palco Brand Products
Palco Service
where
The place promrses come true.
THE PACIFIC
Red Grimes
Lew Blinn
Charlie Lamb
31 I California Street San Francisco. Calif.
If you would affange a rip to Scotia this summer, in addition to magnificent scener/r and pleasant climate, you would meet some real folks, and would see the finestsawmill town anywhere, wonderful timber, the last word in sawmills, andagreat refining plant which produces among other items forty-nine standardized specialties and sixty-three standardized sidings.
Member of Calilornia Redwood Association
Represented in Southern California by
So he associated himself with Mr. Owen S. Kirig and Mt. J. H. West and organized the West-King-Peterson l,umber Co. and built their new modern plant in San Diego, facing Atlantic Avenue, the main boulevard that leads into the city and overlooking San Diego Bay. "From the outset," says Mr. Peterson, "we laid out and built this plant with the idea that after all in this glorious state of California where the population of our communities doubles every ten years, the retail building material merchandising business is the greatest industry we havb. Newcomers to California are all potential home builders, or home building minded. Therefore, we can see no reason why the lumber merchant should have a woodshed for an office. or bury it behind a pile of boards. We believe this greatest industry of California is therefore just as deserving of exhibiting its merchandising as is the furniture business, and surely the furniture business could not expect to thrive if it used the slipshod methods. The thing that concerns us most is the potential building business of our community, and after satisfying ourselves on that point, (which one can easily do now by erqamining the census record), we determined to build the moSt modern merchandising plant that we could conceive right here in San Diego, and furthermore, distribute from here an entire line of buitding materials, rather than sticking to the 'provincial last' of the lumbermen-'Only wood and wood products'."
In November, 1928, Mr. I. Harold Peterson sold out his lumber interests in Tolelo, Ohio, and came to sunny California with the thought that he would enjoy the surishine and play for the rest of his natural life, but as Mr. Peterson says: "I found that this did not work. There is something about this old lumber game of ours which makes us 'rvish we were back into it after 1ve get out, and after hanging around here for a year, I realiied that I missed the association of my friends in the lumber business. and that the creative job oi the modern retail lumber merchant is after all worthwhile."
After buying the property which is located on one of the city's busiest thoroughfares, they laid out a yard that was adequate to handle the business they desired, and it occupies two and one-half acres. "We are not believers in old lumber piles," Mr. Peterson says, "here in San Diego where we have one or two boats tied up at our docks each week, the question of supply is not s.iiou., and we dedicated ourselves to a policy of keeping a minimum stock on hand and turning it as rapidly as possible. In the case of millwork and building materials other than lumber, this is easily done through the installation of a perpetual inventory keyed to a maximum and minimum supply that actually works and guarantees us a maximum turnover."
The office building, which also houses a paint and hardware building, is of French Normandie design with the roof covered with Creo-Dipt shakes. A fine mill was built
and has been which is equipped with all the latest ball bearing, direct electrically driven machinery.
"It has always been my contention in this modern merchandising game," states Mr. Peterson, "that the sales promotion end of the business should have a distinct department separate from all others. It should be housed, if you please, in a building all its own, and the empldyees therein devote their entire time to this phase of the work. just as the estimator, salesman, millmin, etc., have their own individual duties. If you mixthis department with your routine business the result will be "hodge-podge" that produces "hodge-podge" results. It has always been my idea that the work of the sales promotion department should be done by women, because to the women belong the honor of bringing into the building industry most of today's competition. It is her dornand for labor-saving devices, built-in features, period mantels, multiple panel doors, etc., that have changed the home from a mass of jig-saw mill work to the up-to-date vista of beauty that it is today."
Andout of these ideas came the "Home 6f lds25"-2 magnificent builders' display-built onthe opposite side of the street from the office, paint and hardware store, and is devoted entirely to sales promotion and operated by women. The "Home of Ideas" was designed by a San Diego architect, nationally known for hisability to produce authentic Spanish designs which exemplifies California's inimitable building beauty. There are eight rooms in the "lfome of Ideas," all different in design and they range from early American to modernistic, and there is even a room paneled in true American style, showing the beautiful effects that can be obtained here in our own state without going elsewhere, through the use of California Redwood. There is a room with a studio ceiling
where the home builder can sit in an easy chair before an attractive fireplace and look over plans and read books and magazines that are furnished from the Home Builders library. Or should the home builder desire, there is a woman who is skilled in designing ready to assist in the layout of room and the type of architecture.
"We do not plan homes, nor do we build them," says Mr. Peterson, "but we have instituted a service with our 'Home of Ideas' that is of material assistance to the home builder before the actual planning or construction starts."
"l{ow about the results ?" To this question Mr. Peterson states, "this is rather early to give them to you, because we have only operated a little over six months, and 'Oh Boy,'what a fine six months they have been, starting right on the heels of a financial panic,_ and the wave of pessimism sweeping all the country, the likes of which neither you nor I have ever faced before. I have, however, faced ten hard years of promoting the lumber business along these lines back east in a community that was relatively overbuilt compared with this, and those ten years back where competition was hot, (Don't worry about that-we have no patent on competition here in California) convinces me that these methods will pay because people back east are hard headed and not home minded like they are out here."
"So I am going to let you in on a secret," says Mr. Peterson, "and in doing so I know you will not keep it because you are a newspaper man. Therefore, I do not care, and you can tell anybody you like that in the face of all these conditions that are existing today, the WestKing-Peterson Lumber Company, right now, operate on a profit and every month are enjoying a steady increase in their volume, and furthermore, we are not doing it by
It
for neta ideas in this "Home of ldea('. In ad.of built-in conaeniences, color schemes and tyfes a "Home Builders Library," shoun abozte, is ofrered to uisitors.
cutting the price of our competitors. In other words, we are creating our own business and nottrying to take it away from them by means of cutting a price."
The officers of the West-King-Peterson Lumber Company are: J. Harold Peterson, President; J. H. West, VicePresident; Owen S. King, Vice-President and General Manager. Mr. Peterson was formerly manager of the Hixon-Peterson Lumber Company, operator of yards in Ohio and Michigan. Owen S. King has been identified with the retail lumber business in San Diego for the past eighteen years, and was formerly superintendent of the Chas. R. McCormick Lumber Co. plant at San Diego. J. H. West is connected with the oil industry and operates a number of oil wells in the state of Texas.
The tcxture and pattcrn of ttPerfecdontt Brand Oak Flooring makc possible a finish that is scldom found on any other fooring. You can dcpcnd upon "Pcrfecdon". fn modern plants operatcd by skillcd lumbermcn, only the finest oak is selectcd. After prompt seasoning and kiln-drying, it is perfcctly milled and matched so that it lays smooth and stays smooth. It is graded and handlcd so carefully that upon arrival anywhere, it is always in petfect condition. Leading lumber dealers gladly feature this nationally advertised brand.
ARKANSAS OAK FLOORING CO. PINE BLUFF, ARKANSAS
God planted trees in And our first parents In groves all green In leafy bower and
Then outcast from the garden, To rout his new borir fears Man made from trees his weapons, His wooden clubs and spears.
He brought the b€asts to halter, He tilled the virgin lea And always good wood furnished The tools of hudbandrl.
Wild winds flfng on the wateis
A t'ranch, mapl watched it float Then shaped/vith fire and scraping, His first smfll wooden boat.
Contrivingyitauncher vessels Of wood fnd ventu'ring wide, He soug$t for trade and conquest Wherevgf runs the tide.
t
He linqfu his cot and castle With fplendid panelled.walls, And ffnely fashioned fittings Of w6od adorned his halls.
I The bther sorts of substance Cut; carved or tooled by man, Harle not the warmth and friendship Of ,,rvood nor never can.
M/n's cradle, bed and coffin, T[re nearest things he knows ,$l come from God's green forest phere good material grows.
fWh.n.uet man would fashion /e tning light, strong and good, / He needs this gift of nature Man's best material-wood.
Lester G. Sterett, manag'er of the Service Bureau of the Millwork Institute of California, has just completed another busy month in the interests of the trade promotion activities of the Institute. Spending the first two days of June at the Fresno headquarters he visited in turn Santa Barbara, San Diego and Sacramento in response to special calls, and arrived in Oakland June 8, having covered 2000 miles in just over a r,r'eek.
The next week was spent in the San Francisco Bay District, followed by a week's trip to Eureka, and thi last week was spent in making scheduled calls in various cities of Northern California. Mr. Sterett expects to be in Los Angeles by July 1.
explains the fact tfiat we are doing a Million Dollar per year businesE.
Southern C alif ornia Agenk
SCHAFEN BNOS. LUilBER G'DOON GO.
Largest produceru on Grayr Harbor, Heart of the old growth fir belt.
TACOMA HANBON LBN. CO.
GANAIDIANIYESTEBN LBB. GO.
Tacoma New Wertminrter, B. C.
Handling the California output of nineBritish Columbia Mills. Reeular shinmentc onffXf*"frlf and Quinault.
WHOLESALE LUMBER
Lor Angeler, California
Tacom,a, Werhington 633 Petroleum Sccuritier Building 1123 Warhington Building
WE*more O22O Main 193
VeII Made 4.r
Madera Sugar Pine is selected from the finest stand of timber in California, and is similar in grain and texture to the Michigan Cork Pine of old. ft is straight grained and uniformly soft in texture, and our water curin g, aft drying processes render it so pliable and workable as to make it the delight of wood users the world over.
By JackDionne
I get a whale of a kick out of the things I hear about this lumber industry, even in times like these. The other day a lumber manufacturer talked to me about the poor merchandising of the average lumber dealer. He was very critical of dealer salesmanship. This mill man lives in a grand home. There is very little wood used in its construction. He couldn't sell himself wood for his own home, but he gave the dealer Hell because he doesn't sell lumber to all his to.wnspeople.
***
What is that good old Biblical quotation about the bird that could see so plainly the mote in the eye of his neighbor, but couldn't even see the beam in his own? Or the other fellow who strained at a gnat, but swallowed a camel? Some day when the entire lurnber industry gathers to. gether to hear me tell them how to sav€ their business, I am going to start in with suggestion No. One, as follows: ..TRY USING YOUR PRODUCT YOURSELVES.''
wouldn't it be great ; ;; lumberman's home and place of business were so built and arranged as to be a show windo,w for his business and his industry, so that all the world might see" and consider doing likewise? If f were going to make suggestions for saving this industry, I would start THERE. And, if the lumber industry wouldn't accept that suggestion, I would also STOP there. Because using youf, own goods, like charity, should BEGIN AT HOMF^
Let your imagination "rl"o.n"lu for a minute around. the thought of what great things might be if every lum.berman, everywhere, before building anything for himself, said to himself-"This building is the show window by which my business and my industry is to be judged."
I wrote a lumber au"turlr,l "lra"," town, whose name r won't mention, and asked how building conditions and prospects were. fle answered-"Building is practically at a standstill, and prospects very poor." Then I turned to a neq'spaper published in that little city and found that in exactly seven weeks' time $400,000 worth of automobiles had been sold there.
)8:k*
What f want to know is, is building material being undersold, or are automobiles being over-sold in that town? It would likewise be interesting to know what effort has been made to secure repairing, and remodeling busingss among the building owners of that town. I am very much afraid that the average lumber dealer is doing no more to make his business good now than he was when business was automatically good.
Recently, as previously related in this column, a prominent lumber manufacturer told the National Lumber Manufacturers Association convention in Chicago that the small dealer is the bulwark of all lurnber distribution and that his maintenance and protection is vital to the industry. Almost at the same time a lurnber journal in the Pacific Northwest comes out with a big editorial declaring that the present program and method of merchandising lumber is hopeless, and that the only salvation of the industry is for the mills to put in their own yards and merchandise their own lumber to the consumer. *
That journal declares that the great trouble with the industry is that the mill under the present system is forced to depend enlirely upon the dealer for the distribution and sale of his product, and that the average dealer is so reactionary and listless a merchant that lurnber is NOT being sold in anything like the volume that it could be, and the mill suffers in consequence. The mills are stoutly urged by that journal to save themselves before it is too late by forcing better distribution*of their products.
Of course, such suggestions, from a practical standpoint, are just an attenuated variety of wind pudding. There will be no dramatic change made in the distribution of our lumber. That there will be great changes made in the MERCHANDISING of our lumber, is something to be sincerely hoped and prayed for. We need to plan sonie way to keep the buildings of this land as up-to-date as its motor cars. When we do that, business will be good.
tF {< rk
Speaking of the wonderful things that can be donp with wood brings to mind the co,rnrnon room in the Isadore Stralrss Memorial Dormitory at Harvard University. This is entirely a White Pine room, and the wood carvings in the room alone cost $aU,O!O. * *
Much has been printed of late concerning a motor car manufacturer who announces wood-less auto bodies to help save the forests. Things far from kindly have been said about him. A4d, if we are to cuss our enemies, why not praise our friends? The other day I saw a detailed display of Henry Ford's Lincoln car, showing the congtruction of the bodies. Never in my life have I seen good lumber more wonderfully used than in one of those closed bodies. A lover of wood can spend hours studying that demonstration, and the way in which wood has been cut and fitted to make a body that can turn over several times at high speed without squashing. More power to Henry. He knows how to make quality goods.
(Continued on Page 41)
permanent protection; second, it must be hard-wearing and resilient; third, it must be attractive in appearance'
In the solution of this problem, Meyer and Holler, designers, engineers and builders of the new E. Clem Wilson offrce builcling at La Brea and Wilshire Boulevard, Los Angeles, employed an interesting use of colored emulsified asphalt mastic for the various roofing areas occasioned by the set-back style ofthis beautiful modernistic structure. Since more than forty of the offices in the building would have access to these roof spaces for outdoor use, and the planting of several was also' anticipated, it was imperative that the roofing withstand unusual wear and yet give absolute protection to the floors below. A specification which
With the grorving flair for modernism in architecture, a great number of the accepted materials of construction have found new uses. Rapid changes in the development demand constant stucly on the part of dealer and manufacturer to meet the needs of present day construction.
In the erection of office buildings, the problem of providing light and airfor the adjoining thoroughfares has resulted in the practice of setting back the mass of the building at frequent intervals, affording nltmerous roof areas at various heights. In the development of this type of design, these roof areas have assumed importance as a valuable outdoor feature for offices adjacent to them. The need for a roofing that 'n'ould notonly serve as a protective coating, but meet the exactihg demands of constant traffic became vitally important. Built-up roofing, while ideal for ordinary use, is not entirely practical for the ptlrpose. Cement slabs have proven unsatisfactory, revealing a tendency to crack and become unsightly in appearance. It was apparent that the problem demanded a roofing that would meet these three conditions: First, it must afford
has proven satisfactory on a large number of installations was used and comprised the following operations :
The concrete roof decks were first given a priming coat of stanclarcl Pioneer Emulsified Asphalt mixed with 30 per cent of 'water. This rvas allorved to set until the moisture content l.racl thoroughly evaporated. A layer of 3O-pound Pioneer Asphalt Saturated Felt was then applied loosely over the priming coat. Seams were well coated with hot
asphalt. Then followed a heavy coating of standard Pioneer Emulsified Asphalt, into which a layer of wide mesh burlap was imbedded. Next, a thoroughly mixed mastic consisting of one part of Portland cement, two parts of sand, three parts of roofing gravel, and two parts of Pioneer Mastic Type Emulsified Asphalt was prepared in an ordinary concrete mixer. Cement, sand and gravel were mixed to a stiff mortar consistency, after which the Emulsified Asphalt was incorporated. The mastic was then applied between screed boards to the desired thickness. and the surface levelled with a strike-ofi board. Wood floating was employed to give the mastic a rough surface. Drying was retarded by means of water spraying, and immediately prior to the final set of the material, the surface was well
trowelled to a .smooth finish. Upon completion of the building, a color coat of Pioneer Color Mastic was applied to give beauty to the finished job.
The entire work was conducted by the Champion Waterproofing Company under the direction of their superintendent, Mr. Jess Blattenberger.
Unlimited pos.sibilities for the use of emulsified asphalt mastics exist for the alert dealer in various construction and industrial fields. A few of these uses are: Installation of tile work, interior flooring in warehouses, factories and industrial plants and refrigerator insulation mastics.
Ten gears ago, Cgrus H. K. Curlis scid:
All my business life I have spent more money for advertising whenever a busines slump caure along than in nonnal times; and if I didn't get ahead in the race, f kept frcm slipping baclc and was in a condition to shoot ahead of my competitors the moment conditions changed.
EHIND this wellknown name . . PIONEER PAPER COMPANY
Iies an outstanding record of progress and success! Practically everyimPortant contribution toward the advancement of the roofing business on the Pacific Coast bears the Pioneer trademark. Such consistent leadership has been achisvsd-and will be maintainedby the constant development of improvedmanufacturingprocesses...aggressivesales-buildingprograms...and the introduction of exclusive new prodrcts for the lumber dealer!
I,et Pioneer Products build the future of your business success!There is no surer way of judging the future than by the past! Remember, Pioneerwas ,
HE successful installation of Pioneer Emulsified
Asphalt by Meyer and Holler, designers, engineers and builders of the beautiful new E. Clem 'Wilson Building at La Brea and Vilshire Boulevard in Los Angeles, marks the opening ofa NEW FIELD OF PROFIT FOR LUMBER DEALERS!
Pioneer Emulsified Asphalt gives the same degree of protection found in ordinary asphalt, PLUS these unusual features: It may be applied cold
as it comes from the container . . .It is extremely economical to use . . It needs no elaborate equipment for heating or applicatiolli1 6ay be applied with just an ordinary brush! And because heating is eliminated'
Pioneer Emulsified Asphalt loses none of its elastic and protective qualities!
YOUR MARKET IS WAITING . . . old asphalt roofs, wood shingle roofs, tin roofs, cornrgated metal, fat roofsall make a RICH FIELD FOR QUICK SALES AND GENEROUS PROFITS! To assist you in developing your teritory, Pioneer will furnish you with advertising helps, folders, direct mail letters, envelope stuffers or samples. 'Write today for futl information! Address the
Industrial Emulsion Department
FIRST to introduce asphalt shingles on the Pacific Coast!
FIRST to give its dealers the "RE-ROOF NO\tr/ . . . PAY LATER" merchandisingplan!
FIRST to introduce COPPERCLAD VALLEY . for evety type of sloping roof!
FIRST to ofier ROC-V/OOD . . . the fast selling wood shingle coated with asphalt and rock!
FIRST to introduce Emulsified 'Asphalt . . the most reliable of all protective coatings that may be applied cold-just as it comes from the container!
After long and intensive reecarch in our own laboratoricr . . . coundeos experimento under scores of conditionc innumct able test inrtallations on all typee of materialr pionecr ir able to announce the p".f"ltion of itr newcot producg
ALBIKOTET
ALBIKOTE is_a pure COLORED emulcifed arphdt porcss- ing tfre identical advantagee of eaay application and oeioanent protection found in PionJer Emulsifiei Arphalt, with'thc addcd advanage of colorful beautyl
Through an exclusive plocess developed by Pionecr. ALBIKOTE elininate! every dificulty enc6untcr6d in prcvioue attempts to combine pigment color wit{r arphalc Thi bare urod in- ALBIKOTE is_ a light colored--.almoci ranrparent-.<rphdg which is-aacily colored by the proper percentagi of qusliti pi& ments witftout tlre leact sacrifice of any of itr protcfove qrieft. tiesl
For the 6rst time, beauty as well as prot€ation is avail,eblc for the reconditiotting of roofs, homes, -factoricr, warehourer, in. dy*41 pbobr hangats and ferm buildingc for the coating of tankr, fencing, bridges, tank cars and ctnrctural rtccl wo*l Featurc thir anazing ncw productjt will build increarcd vol. ume and profit for yout
ALBIKOTE is made in three stanilaril colors, Red, Green anil Blach. Ailtlress lhe Inilushial Emulsion Department for complclc iletaik.
The Only PracticalColored Asphalt Emulsion in the Vorld!
(Continued from Page 34)
In a recently published interview, Henry Ford says that the fundamentals of successful business are: "To make an ever-iqcreasing quantity of goods of the best possible quality, and force them on the market; to strive for higher quality, lower costs, and lower prices; to raise wag€s continuously and never lower them; to see that the consumer gets the goods in such economical fashion that he gets the benefits of low-cost production." Study them. Thcy may not sound just right as compared with lumber usage, but Henry has made quite a success by following them.
Max E. Cook, farmstead engineer, in charge of the Agricultural Department of the California Redwood Association, San Francisco, left his headquarters June 19 on a three weeks' field trip in Southern California. On this trip Mr. Cook will discuss with dealers in the southern territory the new material recently made available to more than 1500 users of the Agricultural Service.
However, as I stated in this column last issue, I'm very much afraid that the average retailer is lagging in his duty in this hour of necessity. There ought to be a live, active, hustling, business-getting campaign for repairing and re' modeliirg in every town and city of thcse United States going on right ngw, and it should be so red-hot that ever5r man, woman and child in the neighborhood would know dl about it. Ask yourself this question, Mr. Dealer: "What am I doing in this time of distress to create business and sell building materials?" Your answer will classify you.
Hugh W. Handley, sales manager of the Van ArsdaleHarris Lumber Co., San Francisco, is spending his vaca' tion at Gold Lake, and wilt be back at his desk July 6.
More than 1,000,000 feet of lumber was destroyed when the yard of the Quigley Lumber Co. was burned in a fire which threatened the entire town, June 10.
FIow easy it is to educate your rade to use are doing this are fioditg that the consumer DRY DIMENSION, lumber of quality, that who is induced to use DRY DIMENSION invariably does vduable word-of-mouth adstays Put' vertising that builds new business for the Many of our retail hmrbermen friends who dealer.
Old Growth Yellow Douglas Fir DRY DIMENSION and BOARDS
Collier's gets credit for one of the best stories of the season.
When James J. Jeffries went back to his home in CaIifornia after being beaten at Reno by the negro, Jack Johnson, he was so miserable and humiliated that he stayed in his home and refused to stir out, or mingle with his friends. He sulked for weeks and would have traffic with no one, not even the convivial spirits behind his own bar. Finally they persuaded him to come out of his retir.ement, and everyone turned out to welcome him and make him feel at home. A warning was sounded to all concerned not to say anything that would remind him of the Reno affair. Everyone prom-
lY.
wHor.FsALE LUMBER
FIR and REDWOOD
SOUTHERN CALIFORNI"A SALES AGENTS FOR
CRANNELL, HLTMBOLDT CO.
OPERATING STEAMERS:
W. R. Cbanbcrlin, Jr.
Stanwood
Phyllia Barbrn C
OFFICES:
Hcad Oficc
1025 Mateon Bldg. SAN FRANCISCO
LOS ANGELES
2t2 Chembcr of Cornmcrcc Btds.
PORTLAND-I2I0 Ycon Bldg.
SEATTLE-1401 Whitc Blds.
ised, including a dwarf who was a town character.
All went well, and the party was warming up merrily, big Jim getting his spirits back very rapidly as they drank a few rounds, until finally the big fighter got playful, and seizing the dwarf by the seat of the pants with one hand, he lifted him up to a seat on the bar. The little one slid down, only to be seized and lifted up there again. Once more he slid down. Again he was lifted to the same position, in the same way. Wrath overcame him, and sticking his face up to Jeffries he shouted:
"You big so.and-so, if you do that again I'll go out ahd black my face and come in here and whip Hell out of you."
ll ,**u mills have succeeded ,t* .t ll ll rsol. Flere is a pencil sketch of the ll ll -itt built in 1878-which stood for ll ll mo". than 40 years t{rereafter. It had ll ll a cuaing capacity of 60,OOO feet dailf. ll ll fni. mill made its uniform q""Iity ll \n"a*""d famous.
It gives me especial pleasure to accept an i,nvitation to this ,party given in honor of the Califoinia Lumber Merchant's eighth_birthday, and feeling that I must justify my presence by adding in some small degree to the success of the celebration, I have decided to tell a story about my little ghost town of the Sierras. I believe that to the dwellers in big roaring cities or bustling, modern towns this tale will at least present the elements of novelty and romance, and that the moral-for there is a moral-oh, well, I'11 let you draw your own conclusions about that.
In the very early fifties a tiny trading post was establshed on the San Juan Ridge, in the county of Nevada, California. About it were virgin stands of sugar pine, incense cedar, fir and oak, and soon a little sawmill was set up and the pioneers fell to the task of converting tall trees into usable lumber.
Ancient river beds, rich in auriferous gravels, were discovered in the immediate vicinity, and hydraulic mining on a limited and primitive scale became the order of the day. Witlr the passing of time and the rapid development of the great mines, Fortune smiled, and the little trading post became a town.
There could be, its founders thought, in all the fair green earth, no lovelier spot in which to build a town. It lay in a sheltered coin of the hills, with spicy forests marching down upon it, and clear, babbling brooks, fed by the snows of winter flowing through its midst. Far below in the deep, rock ribbed canyon of the Yuba, the river sang its vesper song to the stars, or gleamed, a silver thread through veils of pearl and amber mist when morning dawned above it.
And so they named it Sweetland in honor of one of its pioneers, and the young town grew and prospered. In time it came to boast a real hotel, a post office, several stores, two saloons (it rvas a mining town, you see), a cemetery on a sunny hill slope-though there was little use for thatand, pride of every citizen, a school house down in the hollow by the creek. A school house brave in its sparkling coat of white paint, adorned with green shutters, and surrounded by tall poplars with rustling leaves of green and silver that turned to burnished gold when autumn came to rule the land.
Among the pioneers who "ld.d in building this little Eingdom of the West was a man named John Isbister, a Scotchman, keen of eye, analytical of mind, a master builder. Coming to the isolated trading post in 1853, he immediately took a hand in the numerous activities of the community.
In the spring of 1864 he built for himself a home and to it brought his young bride, a New Yorkgirl, whose wit and cleverness caught his fancy and won his heart. Ten years later, having secured a beautiful ranch north of the , townsite, he reared a new home, which remains today, a I charming example of old time architecture, and withiir'it i spent many a happy year with his little family growing up ; around him.
In that same year of. 1874, in answer to a crying need of the hour, he built the school house of durable, selCcted ma-
terials and the education of the young Sweetlandites began in earnest.
And so the town grew and prospered. Lovely homes nes.tled- under sp_reading oaks and towering pines, neat prcket fences enclosed gardens gay with flowers, orchards bloomed fairy-like in the spring iime, and in autumn bowed beneath their loads of luscious ripened fruit.
Mule teams, hauling supplies for the mines, came clanking. over the hill, accompanied by the tinkling of many bells, and the sharp crack of snake-like whips; t-he staee coach clattered into town in the late afternoon, bringing- visitors and news from the world outside; great monitois ioared inces-santly in the mines, and mighty blasts tore down the cliffs of gold bearing gravels and ihook the firm foundations of the hills. Scores of chattering Chinamen filed into town at "quittin' time", and occasioinally temperamental miners, teamsters, or lumbermen ran amuck aird demorrstrated the efficacy of pre-war beverages.
Sweetland was enjoying the hey-dly of her life, happiness and prosperity; but there was a cloud upon the horizon. The storm broke at length and with the filing of the injunction which banned hyilraulic mining in the-Sierras, dark days gloomed above the unhappy t6wn. Graduallv its inhabitants drifted away, in many-instances abandoriing the homes they had loved so well io the spirits of desolation and decay. Years passed until today the little smiling city that used to be is only one ofminy ghost towns that stand. in silence beside the fine new hilhivays of the West, and tell a mournful story to the passei-by of broken dreams, and empty, silent days.
Ng* why have I told this story? Well, because-if you should ever chance to find this fittle shattered town ind stop to. wander, for a time over its rain gullied streets, among its ruined landmarks, and through itJweed chocked gardens and orchards, you would, muJh to your surprise. find three old buildings (and three only) intict.
There is the little school house down in the hollow. brave this very_year in a new coat of glistening white paint, green shuttered and red roofed, calling withits sweet toned'bell to its present day group of seven children as insistently as.it did in days of_yore to the sixty or seventy hardy mountain youngsters who surged across its threshold.
Farther up the street (be sure to walk, you cannot drive over the rutted road) you will come. upon the home built !y John Isbister so many years ago for his New York bride. It is still habitable-still a home,-though in the long, lonely years since its construction it has reciived but a riodicurir oI care.
Then, on a beautiful ranch just north of the town stands the house he builded in L874 for himself and his loved ones. It -is .charmingly _lovely in its setting of forest trees, this old time home. It is still a home, and shelters under its roof-tree the descendants of its builder even unto the third generation.
The moral ? You have guessed it. "These buildings,,' you are saying, "were made of sturdy, and durable lumber, -the workmanship^was holest, and skillful, and the little ghost town of the Sierras bears silent testimony to these lacts, and pays continual tribute to one of California's honored pioneers, John Isbister, keen of eye, analytical of mind, a master, builder."
"In the elder davs of art Builders wrought with patient care Each remote and unseen part For the gods see everywhere."
(KILN-DRIED or OTHER.WISE)
Wood is a wonderful material. Its qualities beneficial to mankind are numberless. Without the knowledge of the utilization of wood, civilization would be impossible. It enters into every phase of man's existence. It was used in the earliest history of mankind.
The oldest statue in the world. now in a museum in Alexandria, Egypt, is of wood. Out of the tomb of Tutank-hamen in Egypt, arti,cles of furniture made of Cedar, Acacia, Persimmon and Sycamore have been taken which have lasted for three thoirsand years. Look around vou and you will see that wood is tlie most intimate thing in life.
On this Coast the forests of softwood are near at hand and the dealer in Redwood, Sugar Pine and Fir is not far fromhis source of supply. The hardwood dealer, however, must go to the ends of the earth for his lumber. Hardwoods and softwoods are handled bv different dealers for this reason.
Hardwoods do not necessarily have to be hard in texture. Basswood and Poplar are examples of hardwoods which are softer than Douglas Fir. The technical difrerence between a hardwood and a softwood is that a hardwood comes from a broad leaf tree and a softwood comes from a needle leaf tree. The Maple, Oaks and Poplars have t'road leaves. The Pines, Firs and Redwoods and the other.cone bearing trees have needle leaves.
The coniferous softwoods grow, one might say, in our own back yards. To secure the broad leaf hardwoods, however, we must go to the Mississippi Valley and to lands beyond the Sea, to Mexico, Australia, Africa and the Philippines. This differentiates the buying end of the business, but the selling end of the two lineJ is practically the same.
There are some hardwoods growing on the Pacific Coast, but they are not of great commercial value. It is true that Oregon Maple, Alder and Oregon Oak are used to a limited extent, but the influence of these woods is negligible.
Laurel, known as Pepperwood, Bay or Myrtle, was used for a number of years here in California, but its use now is non-existent. The trouble with Laurel is the worms. It is considered by them a great delicacy and they attack it with such fervor that there is nothing left of the wood in a couple of years.
They tell a story of the furniture in the old Palace Hotel when it was first built. At that time there were a great many furniture factories in San Francis,co. Williarrr Ralston, the famous financier of the Bank of California, who built the Palace Hotel had a furniture factory on Fourth Street, the old West 'Coast Furniture Company. He thought it would be nice to have the furniture of this wonderful California Hotel made ofa California wood, so he chose Laurel. The furniture was made up and installed. After a certain number of years, the chairs t egan to break
when fat men sat on them, so they removed the entire lot. ppon examining the furniture caiefully, they found they had only shells. The wood had been aimost lntirelv eateir aw-ay by worms and the pieces retained their originai shape only on aocount of the shellac and varnish on t'he oustid-e. _ There were great stock selling campaigns carried on about twenty years ago in the Eucalyptus Industry. Promoters advertised all over the United States asking people to invest in Eucalyptus forests in California. ffiey siid it was a wonderful commercial hardwood which would grow so q-uickly that the owners would have a paying hardwood forest in ten years. Trhat proved to be i great hoax. _ 4?"y people invested and lost their money and now California is dotted with these Eucalyptus groves y!i+ produce no good commercial hardwood, but only an indifferent firewood.
TheUnion Lumber Company a number of years ago tried to utilize the California Tah Bark Oak. T[ey put-in dry kilns and flooring plants but the venture did not prove a success because it was impossible to dry the wood and have it remain straight and free from cheiks.
There being no good hardwoods on the Pacific Coast, the hardwood dealer has tg go far afield for his supplies. He finds the Eastern American woods better on accoirnt of the 'climate. There they have cold winters and the trees have to fight for existence and are stronger, the same as men who have had to fight their way up are stronger.
The great forests of the United States whi,ch in Colonial days stretched from the shores of the Atlantic to the Mississippi and beyond to the great plains have in great part been cut down. Hardwood lumbiring has moved from its original home in Massachusetts, New Jersey, etc., westward through Ohio and Indiana down to the Southern states where it now has its center in Memphis, Tennessee, that is for Oak, Ash, Hickory, Gum, etc. The center of the Northern woods such as Birch, Maple, and Basswood is in Michigan and Wisconsin.
One hears a great deal about the growing s,carcity of American hardwoods. We read from time to time in the newspapers that the United States will be denuded of hardwoods in twenty-five to fifty years.We have seen how the enormous forests of the colonial days have been mostly cut off and the land devoted to agriculture.We reasoir from this that the same ruthless sawing up of forests will entirely consume them and perhaps leave us in the distressful condition of Central China where no trees exist and where on this account the country is barren.
In answer to these direful predictions, I quote some facts brought out in an address before the convention of the National Hardwood Lumber Association a few years ago in Louisville by V. H. Sonderegger, State Forester of Louisi(Continued on Page 52.)
Progressive lumber merchantr rhould carry these quality productr. Familiarize your architectr, contractoru, millworkera and home builders of the advantager of using Plywood. For remodeling and modernizing they are real economy. Beautiful woodwork addr a charrn and dignity to the home.
(Continued from Page 48.)
ana: "Most of the hardwoods are now t'eing cut South of Mason and Dixon's line. The hardwood lands, generally speaking, are not good for agriculture.They ire good only for regrowing of hardwoods or for grazing. With scientific logging, proper logging, taking bnly the trees which will produce good saw logs and leaving the smaller trees, the forests will reproduce themselves. Most hardwood trees now being utilized are about fifty years old. A hardwood tree grows from one half to one and one half inches in diameter per year. This kind of logging, leaving the smaller trees to grow, will solve the question. Nature will reprodu,ce the forests if leftto herself and if fires are kept out. Much hardwood land is swampy and, therefore, little subject to fire risk and as a general rule, fire risk in hardwood forests is less than in softwood."
Mr. Sonderegger sums up his findings by saying that by proper logging we can have a continuous crop of hardwoods. ,Nature will reproduce the forests if we let her and Mr. Sonderegger is happy to state that a great many of the large timber owning hardwood concerns are now following out proper logging methods and when this becomes general, we can be assured that we will always have hardwoods in this countrv.
The foreign hardwoods are another story. Mahogany is the king of imported woods. The genuine Mahogany is a native of Tropical Ameri.ca. Africa produces a number of woods which are so similar in ,color and texture to the genuine Mahogany that they are marketed as Mahogany, sometimes with the prefix "African" and sometimes not, The Philippines produce what is known as "Philippine Mahogany." Philippine hardwoods are very popular and are destined to occupy a very prominent place, indeed, in the lumber industry of the United States.
The principal wood atr present imported is known as Philippine Mahogany. A number of varieties go under this name, but they are all of one family-the Dipterocarps.The trees are large and the lumt'er produced is remarkably clear. The lumbering operations in the Philippines are in the hands of American and British companies who are strong financially, have fine equipment and produce large quantities of lumber. Great quantities are shipped to the United States and to all parts of the world. Most of the American supply comes through San Francisco, Los Angeles and Seattle. Philippine is also shipped direct from the Islands to New York and other Eastern ports.
The Federal Trade Commission decided a year or so ago that inasmuch as Philippine Mahogany does not belong, botanically, to the family-Milieciae-to which the original wood known as "Mahogany" belongs, that it was unlawful to use theterm "Philippine Mahogany." The case has now been reopened and hearings have been recently held in Los Angeles, San Francisco, Sacramento and Reno. Testimony has been taken on the Government's side and the Philippine Mahogany Association will present its evidence probably in the fall.
The issue seems fo be a trivial one and it is a scandal for the United States Government to spend hundreds'of thousands of dollars in trying to change a name. If this delving into the appropriateness of nomenclature of woods continues, there will be no end to the litigation.
If woods ate to be named solely by their botanical classi-
fications, then the manufacturers and dealers in Douglas Fir, frequently called Oregon Pine, are in for a long series of investigations. This wood is neither a Pine nor a Fir, but according to its botanical name-Pseudodoxia Taxifolia-is a false Hemlock.
The Philippine Mahogany people, however, are very hopeful of winning the rightto continue the use of their name.
There is a romance about the hardwood business. Teakwood, used principally in the shipbuilding industries, comes from Siam and India:
On the road to Mandalay
Where the flying fishes play
And the dawn comes up like thunder
Out of China, tross the bay.
The elephants a-piling Teak
In the sludgy squdgy creek.
Ebony, black as the skin of the negro who fells it, comes from Madagascar and the African mainland.
fronbark comes from Australia, one of the Eucalyptus family. It is not the blue gum of our California highways, but belong to the same family. All the wooden ships built during the war had enormous Ironbark timbers for rudder posts, stems and sterns.
An immense variety of woods is.carried by the hardwood dealers of the Pacific Coast and they come from all over the world. The hardwood salesman has to be rather a versbtile man. Some of his woods like Lignum Vitae and Rosewood he sells by the pound. His veneers he sells according to the figure and beauty like ladies' hats and, like the garment trade, styles in hardwoods change. One year Walnut will be all the rage, the next year, Mahogany. He must sell veneered panels, those built up woods which have become such an important part of the hardwood business on account of the demand for wide surfaces. He must know about hardwood flooring which has become a necessity in every home, no matter how unpretentious.
When the Pacific Coast hardwood industry was young, the Atlantic Coast states were still furnishing hardwoods from their own forests. New Jersey was supposed 1o have the finest Oak. Jersey Oak was demanded by the early California wagon makers who made the old thoroughbr4ce stages which brought the miners down from the gold diggings to the city-when the wanted to have a good time.
Probably the first commercial stock of hardwoods in California was brought around the Horn in 1850 by Mrs. Hickinbotham of Stockton who came out as a bride in that year. She brought a stock of Oak, Ash and Hickory with her and her husband started the business which still continues as Hickinbotham Brothers.
The lumber was brought around the Horn in clipper ships and in looking up some old records, I find that the freight rvas ten dollars per thousand. The finest Jersey Oak was worth thirty dollars per thousand. A landed cost of forty dollars a thousand wduld look good to us today.
While costs were low and profits high in those old days, the consumption of hardwoods was small. On this Coast the use of hardwoods in house t-uilding was very limited.
(Continued on Page 56)
-the Fairbanks house in Dedham, Massachusctts, built in 1674. The passing ycars havc mcllowed lhc cxterior, and the original pine panelling in the rooms, now turncd to a deep'brown, is still well prcserved-an cxtant example of the enduring qualities of pine.
RPine Homer and Pine fnteriorstt
-g11
6uihgniic account of the ure of pine in American homer. Containr many valuable ruggestionr, and erclucive photographs of choice pine rooir:r, entrances, staircases, bool nooks. Send One Dollar for this beautiful book to nearert ofrce.
SHEVLIN CALIFORNIA WHITE PINE AND SUGAR PINE FROM McCLOUD.
SHEVLIN PONDOSA PINE FROM BEND. ALL TRADE AND GRADE MARKED.
WESTERN SALES OFFICE: lO30
Monadnoct< Btdg., San Francisco, Calif.
V. G. Kahman, Saler lt4gr. - V/. H. Nigh, A*rt. Sales Mgr.
SOUTHERN CALIF. AND ARIZONA: L. S. Turnbull,727-32EPetroleum Securities Bldg, Lor Angeles, Calif.
TEXAS REPRESENTATIVES;
R. C..Callaway
506 First National Bank Bldg" Fort Vorth, Texas
Continental fmporting and Exporting Co. (El Paco and Vicinity) Mills Bldg, El Paso, Texar
Gaines D. Vhitsitt, fnc. (Texas Panhandle) - 1015 Oliver.Eakle Bldg., Amarillo, Tcxas
PLEASE SEND YOUR INQUIRIES TO NEAREST OFFTCE
GENERAL SALES OFFICE: Financial Center Building SAN FRANCISCO
Distributing Yards: Friend Ed Terry, Sacramento
The Liale River Redwood Co., Madera MEMBENS-CALIrONNTA
Hardwood floors were practically unknown.Now there is almost no new home built without hardwood floors. Then only the most expensive houses had hardwood interior, finish. Now the humblest bungalow can afford and does have some hardwood in the way of doors, casings, base, etc., in a few rooms.
Did you ever stop to figure out the difference in cost between softwood and hardwood trim in the living room, dining room and hall of the average house? Try it and see how small the difference is. In manv cases fiftv dollars more will give you Philippine Mahoginy or Oak in three rooms. Of course the style of finish maices a difference in the price you pay, but the difference between softwood and hardwood is not great as compared with the entire cost of a house.
This is because the interior trim does dot use much lumber. A little base, door casings, window ,casings, a few hardwood panels, probably the total amount would not be over 500 feet. A hundred dollars worth of hardwood makes over five hundred dollars difieren,ce in the.value of a house, not in the cost, but in the actual value.
The problem of the hardwood dealer is the education of the building public so that it will know that hardwood is not an expensive luxury. It only takes a little trim to make a hardwood interior. The extra cost is very little, and yet the architects and the honle builders freqdently eliminite the hardwood as their first effort toward reducing the cost of the house.
The cut out an extra fifty or. a hundred dollars in cost and reduce the selling value of their house L'y five hundred. The campaign of education by the hardwood dealers is having its effect however. More and more hardwood is being used. Veneered Panels are coming back into style.
The vogue of painted ,woodwork is passing and hardwood finish is coming into fashion again. Better homes are being built and more lasting and more beautiful hardwood finish is being used.We are embarking on an era of better building, better interiors. Thisis only natural, as we get older, as we get more experience, our taste improves and good taste demands hardwoods in the home. It costs but little more and gives a lasting satisfaction.
Pilots of the T. A. T.-Maddux Air Line Company have been instructed by Felix F. Pregg, Flight Superintendent, to report by radio to the Base Field Office via the closest company or Department of Commerce Station all fires discovered while flying their regular routes. Field offices will then transmit the message to the nearest U. S. Forest Service headquarters.
This is the first instance in California of cooperative forest fire control between commercial air companies and the U. S. Forest Servi,ce, and Regional Forester S. B. Show, chief of the California Region, states that it will mean a. valuable auxiliary to the regular force of fire lookout stations established in the national forests.
This cooperative agreement follows the recent discovery and reporting to the Forest Service of a fire in the southwestern part of Kern County by Captain-Pilot Jack Howson and Mate H. R. Morgan of the T.A.T. while flying the San Francisco-Los Angeles route. Other commercial airline companies are also expected to join in this cooperative fire detection work.
The manual training department of- your schools is not only a good plywood customer-it is a mean$ of spreading information about the uses of this material into many of the homes of your community.
Boys who find it handy in the "shop" remember it when Mother wants something built around home. They'll be quick ro recognize the good qualities of HARBORD plywood-will learn to watch for the brand on the edge of every panel.
Get your schools using HARBORD plywood and you'll be surprised at the volume of business that will grow from this acquaintance.
Andit's easy to meer any need, if you handle HARBORD plywood. You can build a profitable business with HARBORD plywood and doors. Always direct-from-mill prices.
For prompt quotationr and deliverier write or wire our reprer€ntative, or the milh. HARBORmCORPN
Mitls: HOQUIAM, VASHINGTON
Grags Harbor Units
Flarbor Plywood Co., Ancrican Door & Mfg. Co, Southern California Representctirre fI. Bruce Wircomb, 2O3 Architectr Building Lor Angeler
Gilbert Poretanus, Archbishop of Poictiers in the twelfth century, was once left alone in a monastery for some time, and, devoting himself to the freedom of the great library' he wrote these famous words about books:
All the wild ideas of unbalanced agitators the world over in their ignorant and pitiable qudst for happiness through revolution, confiscation of property, and crime, cannot overthrow the eternal truth that the one route to happiness through property or government is over the broad and open highways of service. And service always means industry, thrift, respect for authority, and recognition of the rights of others.-Chicago Journal of Commerce.
them is Athens and the EmPire of,
The first great money king of the wodd was the son of a Jewish merchant in Bauer. Although educ Hi's name was Meyer the synagogue, he became
of youth. M
ever had half such
uti or down,as it pleases me. fiere !'-a noble and sturdy
"I sit here with no company but boo ing into dainty honeycombs of literature. All mi the world's the pinnacle history find their focus in a library. of the temple from which we may see a kingdoms of the world and the glory of them. I Egypt and the Holy Land in the closet next the wi . On the side of Never was such an army as I have mustered ,No general ever had such soldiers as I have. No illustrious subjects as can put my haughtiest I cdl 'Plato !' and he soldier; 'Aristotle !' 'Ilere,' they and smile at me in their immortality
a money lender in l743.fhe signboard over his father's shop was a red shield. ;lWishing to change his name, the lf as well governed. I young money lender his name to "Red Shield", And was the parent of that
which in English is great bankirtg
all, they never speak unless spoken to. never refuse to answer. And they are
at peace toge/her. My' architects are building nlght and
day without,the sousd of hammer, my painters designing' my poets singing, yhy philosophers discussing, mY historians and theologi/hs weaving their tapestries, my generals marching wittrorf noise or blood. I holdEgypt in fee simple. I not a city, but empires, at a word. All
"My late husband was a artist," sighed the boarding house landlady, she cut the pie, "and he always said he found ins in my cooking,"
Bountiful all, the world is or fired the erations
It is the
"Oh, a sculptor,
" remarked the gloomy boarder, as he tried
a book should be like a good dinner-it should haverfi appetizer first. FIe meant that the book should beglnyf gteatly interesting the reader
me, all that ever stirred human hearts is harmlessly here. My librarY right at the first, in
wearying him. Onpe he gets
shelves are trhe avenues of Time. Ages have wrought, gen- the reader interested 16 can do the necessary slowing up.
and all th-eir blossoms are cast down here. of immortal fruits, without dog or dragon."
Here sleeps, well recognized for A citizen of worth and'
Successful in his chosen field he, Day after day his golden anulsslng, And gave mankind his And left the world service free,
poorer for his passing.
Dumas judged othg/S by himself, looked upon himself as an average humay'and an average reader, and figured that
what en him would entertain others, and what bored him, bored others. Thus he wrote th6 worldls most interesting stories.
old-fashioned girl certainly knerrhow to get a
"So does the modern girl, only she uses different methods."
Finer, better dry- ing at low temperature with no loss of time.
t The official mark of theWest Coast Lumbermen's Association certifies that I _ Booth-Kelly Douglas Fir lumberismanufactured and graded according to r-o the rigid standards of that Association Only mills regularly inspected and approved by the Association are permitted to use this mark.
The "Tree-Mark" certifies that the National Lumber Manufacturers Associa-
^ tion puts its financial guarantee behindthe correctness of the regional grade -la r' marK.
The Number 20 is the Booth-Kelly personal identification mark. It is our _ personal guarantee that thelumber is according to grade and up to standard o in every respect.
Raise the standard, ol consfruction in your community by selling Booth-Kelly trifleguaranteed Douglas Fir finish, casing, base' nr,ouldings, steffi,ng, flooring, ceiling, drop siding, dimension, timbers, etc.
General Sales Office: Failing Building' Portland, Ore.
Our nillr are modern and electrically operated
ASH APITONG
STOCK
FOR QUICK SHIPMENT
BrRCH j:."ffi
BASSWOOD
\VHITE CEDAR
RED(rcnnorcc)CEDAR
SPANISH CEDAR
CHERRY
RED GUM
HICKORY
YOUR SERVICE IN
BASSWOOD BIRCH
CEDAR
RED GUM
IRONBARK
JENTZERO
JT ANA COSTA
MAHOGANY
MAPLE
QRT. oAK.f.*.iixi
PL. oAK trjS
OAK TIMBERS
OAK (not stocl)
OAK DIMENSION
PHILIPPINE MAHOGANY
SUGAR PINE
VHITE PINE
POPLAR
ROSEVOOD
SPRUCE
SYCAIIORE
TEAK
MAPLE (Bhd$F, MAHOGANY
PHILIPPINE MAHOGANY
oAK
ROSE\rOOD
BLACK VALNUT
POPLAR
PINE €:5F#t" ANY
QUANTITY
WALNUT[T,H,si(ctuca$hr)
PANELS "TJ:,:r,andFrR ALWAYS IN VENEERS
F L O ORIN G ",",ffi;",i1"#;y#ff*
OUR GREAT LOS ANGELES PLANT
6 Big Steam Dry Kilno enable us to furnish perfectly seasoned lumber to mect the climatic conditionr of Sout{rern California A REAL SERVICE DEPARTMENT
Ours is one of the largert and moct varicd rtockr of domestic and imported hard and cabinet woodc, and premium softwoodr, in the West.
Pleese note thc list in this advertisement. You will find there valuable woods of the whole growthr gathered in our yard and rheds, for YOUR convenience; ready for immediate shipment, in large quantities or small.
JUST A GREAT LUMBER SERVICE STATION _ AT Y O UR SERVICE.
PHILIPPINE MAHOGANT OUR PARTICULAR SPECIALTY. We Stock TANGUILE RED LUAN ALMON APITONG
The June number of Forbes Magazine of business shows the accompanying mapped illustration of business conditions in the nation.
It will be observed that the entire Pacific Coast is in far better condition than any other part of the United States, arid that the Coast of California is the brightest spot on the entire map. The Northeastern portion of the country shows the most general condition of depression. This is because of the fact that these are the foremost industriil
centers, which have been the most hurt by present conditions, and where unemployment is the heaviest.
Since Forbes is a most excellent judge of business conditions, California, while not feeling overwhelmed with prosperity, takes much satisfaction in knowing that she is weathering the business storm better than most.
At no time in the past eight years has Forbes Map of Business shown any part of California to be in worse ihan good condition, while the white spots of excellent prosper- ity are generally in considerable volume.
Where business is des' ignated as "good" in this map, it is actually good now and not merely good by comparison with a month or a yeor ago. The factors considered are: Agriculture, industry. employment, trade, moneland credit conditions.
FORBES Map of Business Conditions, June I, 1930
MONOLITH WATERPROOF CEMENT .is revolutionizing re' construction of frame housec and buildings. Applied right over the old frame the comparatively cmall investment required, pays handsome dividends. May we give you detailed facts?
Fo* everyclass of concrete construction MONOLITH WATERPROOF CEMENT will prove most satisfactory on a quality and price basis.
A sweeping claim,true, but one being proven evety day.-by architectsr contractons and builders-responsible for some of the Nation's most important construction operations.
Made of the finest basic materials, fabricated in the most modern mills-the Monolith trade-matk "M" identifies the finest cement products the industry produces.
The use of MONOLITH V/ATERPROOF CEMENT or theregular MONOLITH PORTLAND CEMENT-is at once anenduring protection and economy.
"Build with Monolith" for speed, ease in construction, uniform results and economy.
Monolith Portland Cement Company
215 Vest 7th Sceet Phone TRinity 7ot6 Los Angeles, California Plant at Monolith' Cal.
On May 9, l0 and 11 just past, the Arizona Lumbermen's Qlub held its thirteenth annual convention in Douglas, on the Mexican border. At this meeting I was electe-d president, and was given a board of directors of which any organization would be proud.
It is not going to be an easy job to fill this place with credit, following "Johnnie" Wood, the retiring president. For two years "Johnnie" has steered our ship clear of all rocky points, and has at all times made the water appear calm and peaceful. For many years before being ilected president he was our most efficient workhorse as secretary. However, if I fail to function properly it will be entirely my fault, for with such men as W.F. Edens, Cottonwood Lumber Co., Cottonwood, vice president, E. H. Wheat, secretary, to do the real work, and Irving Jennings, Jenings Lumber Co., Douglas. L. H. DeMund, DeMund Lumber Co. of Yuma, J. A. Mulcahy, Mulcahy Lumter Co., Tucson, Frank Tutt, Jerome Lumber Co., Jerome, and that P,rince of all lumbermen, John C. Light, Norman-Light Lumber Co., Miami, Arizona, as our board of directors, the buck positively cannot be passed.
Tentative agreement was reached to have Yuma the next convention point, some time in April. L. H. DeMund issued the invitation to come to Yuma, and if he has the approval and cooperation of the balance of the Yuma dealef,s, no doubt the convention will be held there as outlined.
fn our lumber organization, as in all others, there are many debatable questions that have to be handled in a delicate manner. Foremost of these questions is the one as to what a lumber club should be. We have in our list of members, men who think that the annual get together should b.e all business; others who think it should be all play; and a third group who ihink that it should be business first, then fun to wind up on. It will be our purpose during this year, and before the next convention, to try and reconcile these factions.
Some of our more conservative members object to the annual convention being made one grand party from first to last, and in this they are absolutely right. Those who attend and insist upon a program of all PARTY and no business are driving away some of our most needed members. If these ALL PARTY boys will agree to tone themselves down a bit, I feel sure we can get the bone dry conservative type to meet with us on the middle ground of BUSINESS, PLEASURE and FELLOWSHIP.
In the office of the secretary, at Phoenix, we have installed a credit service, and an employment service. Ary member can get a ,credit rating on a prospective customer MUY PRONTO, in fact quicker than he can from most credit associations. Just recently,since business has slowed up and men are moving about seeking employmeht, this department has shown what it is capable of doing by securing a place for one good man with three different firms. This is unusual, and speaks well for the applicant
as much as for the servi'ce. This is just another form of helpfulness that the clut" office is trying to render its members.
The club has taken under consideration, the proposition of a central warehouse for all the members, 'cbpiid after th_e Reserve and Supply Co. of Minneapolis and- St. Paul. We have not gone cieipty into the subj&t yet but hope to have something concrete come from our deliberations. The plan of the St. Pa.ul'concern is to have a central warehouse which carries a large stock of all side lines sold by lumber yards, from which all cooperating members may diaw stock as leeded, such as wall boards of all kinds,-composition roofing of all kinds, metal laths, corner beads, sheCt irons, and a thousand and one other things. T,his cooperative buying is the only way the lumberman can hope to compeJg with the chain stores now flooding the country and taking this business from him. With one investment for many yards we can make these boys look at their hole card.
In a legislative way the clut'has several problems that it will be called upon to solve during the year.
The Workmen's Compensation Law 6f this state is an abomination, to my mind at least. It has reached a point where it is very burdensome. Fly-by-night contractors come in, pick off a job or two, pay only a small proportion of what their part would be, then leave an unpaid balance to be absorbed by legitimate business and tegitimate contractors. The rate is high and getting higher. Something must be done about it.
We have a lien law, but it is going to be one of our aims to have an intelligent lien law passed this year, one that will give both buyer and seller notice of just what their respective rights are under it. 'We want a notice of completion clause in it so that the question of when a building is completed will not be controversial and subject to all kinds of proof and interpretations.
We should have a law passed forbidding any contractor to bid upon public works and buildings who cannot make his own bond without the help of some lumber concern or other firm. A man who cannot make bond on his own merit withoutthe lumberman indemnifying the bonding company isn'ta good risk and should irot-be allowed t6 bid. This practice makes a banker out of lumber,men, and burdens them will all kinds of contirigent liabilities.
For the city of Phoenix we will soon hav,e a building code submitted to the city council.' We need a good code but none of the lumt'ermen have seen this one and do not know whether or not it covers the field. and whether or not it is what we will subscribe to.
Not all the Arizona lumber dealers belong to our club but those who do not are gettini the benefits just the same, as is always the case. It will be our aim to interest all these dealers in the work of the club and bring them in as members during 1930 to the end that we will be one big harmonious family, meeting in April at Yuma for mutuall profit and pleasure.
One of our most valuable setvices to policy-holdets is investigation of fire causes and counsel in fire prevention. Records show that more fires are charged to carelessness in smoking and espec' ially the careless disposal of still-burning cigatettes than to any other similar cause. To every smoker therefore we say-"Enjoy your smoke, but be sure your cigarette is out before you throw it away and be careful where you thtow it."
With our fire prevcntion service, we offer the highest grade of specialized protection with assurance of prompt payment of losses and with a definite saving, in dividends, of about 40/o in cost.
Carelessness in srnoking is responsible fot I out of every 3 fires from known causes and we can acsume the sarne ratio for all. The loss in dollars and cen6 from this one cause is tremend' ous. Every one of such 6res could be prevented. Every dollar of such losr could be saved. Before you throw away your cigar or cigarette, or before you empty the ashes frorr your pipe, be sure the fire is out.
P. Robert Kahn, manager of the Forsyth Hardwood Coiirpany, San Francisco, ,accompanied by Mrs. Kahn, sailed June 2I onthe Malolo for a four weeks' trip to Honolulu. They intend to make the return trip also on the Malolo, and will arrive back in San Francisco July 16.
This will be Mr. Kahn's first visit to his old home town in 11 years, and was undertaken mainly for the purpose of visiting his father, J. H. Kahn, whose health has not been quite so good in the past year.
The occasion of his last visit was in 1919, on his return from service overseas. which included practically the entire period of the World War.
Since the subject has come up it will be fittingto give here a few particulars of the interesting career of this young man who is now visiting the haunts of his boyhood da-'s,
He was raised in Honolulu and went to school in that citv. leavine tlere in l9l2 to come to California. where he worked for twoyears. When the WorldWar broke out in Aueust. 1914. he was just 19 years of age, but decided he wanted to go to war. and paid his own way to England. where he volunteered for service with the British Fxneditionary Forces, with which he served from 1914 to 1919.
It is just about impossible to eet Bob to talk ahout his war record. but the quality of this can be judqed from the fact that he saw service in Belgium, France, Italv and Salonica, and that he was wounded three times in the severe fighting.
After a visit to his home in Honolulu he returned to the United States and settled down to work, and in 1921 entered the hardwood business. Finding this business to his liking he applied himself toits various problems with such earnestness that he made rapid progress, and in 1927 assumed the management of the Forsyth Hardwood Companv. He was then, and still is the youngest manager of a hardwood concern on the Pacific Coast.
Outside of business his hobbies are golf and amateur photographv. Ife has done considerable travelins by air in commercial planes, and is thoroughly sold on that method of travel for long distance traveling.
To secure up-to-date drying facilities, the Hillcrest Lumber Companv, Ltd., Duncan, B. C., are now constructing a battery of three of Moore's Reversible Cross Circulation dry kilns for the seasoning of their Fir and Hemlock lumber. These kilns will be principally used for drying the common grades. To economically handle stock going to the kilns, a new green sorter and stacking arrangement is being t'uilt and adequate storage for both the green and dry kiln loads is being provided.
The kiln buildings are of tile and con,crete construction. Installation of the mechanical equipment in the kilns has already started.
EAVER-IIENRY'1lwin T"b-LocL' Shi''gles are dictinctive. Their ioditiJu.Iity of dccign io in itself a trade-rnarl.. Th"y erpress tLe wieJon of a fat-cight.d ho-. orvler "s -ell ac the gooJ buciaees juJgmeat of d""le", toof"t or contr.ctor.
They further erpress the integrity of th" rnanufacturer *ho L"c Luilt into then the Lsting quality "" *ell ae the ettractive appearance. Th.rc evetyoo. beoofit" fto- "rr"h a product.
If you are not acquainted *ith tLe ,lt.o,tagee of the Weaver Lioe of q.r"lity toofil"g matedalc, "eL uc to give you all of the {acts.
A Roof That Advertises a Good D.J.t, Roof.t or Contractof...and a'W-ise O*lr."
Inherently the forests provide businesses that are inspirational and broadening in their scope; scientific, and even sentimental, when we consider the products as those of nature, taking an expanse of time to develop, with no two trees or pieces of lumber alike. Furthermore, the trees are ridiculously like humans in characteristics and habits; and are theonly natural products used by man which he can reolace. '
Enormou. ."pit"l is investecl ancl millions of individuals are employed in lumber and collateral enterprises, and yet, there are evidences of dry rot, over-ripe timber, narrow, warped and stained heart and a great deal of sap.
Why this ,condition ? Possibl'r' the industryhas not snapped out of the pioneer days rvhen timber cost little or nothing; when it was marketed on a hit and miss basis for what it would bring, and graded in the same manner: Much of this atmosphere has followed clorvn to the present day, and many of those engaged in the brrsiness, while they may have made money, are of the old school-hence the "dry rot" and "over-ripe timber."
Lumber manufacture and distribution suffers from being a disjointed process of many separately owned and operated units ; interdependent, but frequently without cohesion or'co-operation: viz., Timber, Logging, Mills, Transportation, Wholesale and Retail distribution ; and like the flea ditty each unit has the next follorving one on its ba'ck to bite-em and fix prices, terms and conditions under which they may do business; with lastly the wholesale and retail distributors succumbing to the dictates of their 'customers. Horvever, the final bite is always taken from the producers' hide. therefore. direct control of production and coastwise vessel transportation. through ionsolidation or holding concern, would eliminate the intermediate difficulties and go far toward regulating the entire western business.
Horvever, in thelast analysis, the distribution unitwholesale and retail-is the deterrnining factor in producing and extending the business of the industry, the success or failure of rvhich means life or death for all of the units ; and this unit permits more "sap" than any of the others. As i\Ir. Chester Hogrre said in a recent San Francisco speech, "Lumber is sold too much on price and not enough on its merits and sellers should knorv more about the oroduct to enable them to sell on merit."
But. most important ofall is the educati,on of the man who has alwayi been kept in the clark-the lumber consumer, or more parti'cularly the building owner. Generally he knows nothing as to what lumber is suitable and correct in grades and species for his structnre.
Cement and steel are replacing defective lumber. Thousands of shingle r'oofs not twenty years old are being covered u''ith composition shingles because the lumber dealer sold what was asked for and didn't try to Dromote the sale of a better and proper grade: as *"l1 as interest himself and the customer in the proper type of nails. As a result the big demand for rvood shingles is gone. The composi-
tion roofing concerns and other producers of lumber substitutes have taken advantage of the situation and do not hide their light under a bushel, but, through attractive advertising let the world know what they have. Have the lumbermen ever d,one anything of this kind? Educate the buyer to ,consider quality and the proper size and quantity for his particular work and he will not skimp the quantity nor haggle about price and cheap competition. (SEV- ENTH AND BROADWAY DOES NOT WORRY ABOUT THE COMPETITION OF MAIN STREET.)
In a recent radio talk Mr. Iulius Seidel of St. Louis stated: "The lumber industrv iodav ofiers the consumer every con,ceivable kind of information required for the correct use of lumber in constru,ction." I think he should have said-can offer if he prys it out. But, does it hurl at the potential consumer as well as the immediate consumer, facts concerning lumber and why it should be used? I did not hear any broadcast of the ,con'cluding paragraph 'of the news item regarding the Brawley earthquake of March,-"1here was little property damage in the country, due to the FRAME construction of the houses."
Isn't it a sad commentary on the lumber industry when the advertising and pushing ofits products; the adoption of building codes; the fight against shoddy construction and poor building materials; things all vital as lifeto the materialman, are left by him to the building and loan associations and kindred concerns? Recent evidence of this is shown in a column article, with head lines, in the Los Angeles Times of De,cember 8, 1929, spons,ored by building and loan associations, advocating the use of wood c'onstruction and showing its desirability and advantages. Again, the nation wide propaganda through the American Building Association News against inferior materials and shoddy construction. They say in part-"that construction has been for a number of years considerably below the standard of quality every home owner has a right to expect. Thousands are laboring under the burden of maintenance and repair; and by observation thousands of others have been made to doubt the probability of .getting value and refrained from buying or building. Produce better h'omes and more will be owned by the people who live in them. Out of these facts ,comes the irresistible conclusion that it is time for all organizations and industries connected rvith home construction to join hands for a better product."
There is yet time to do what should have been done vears ag,o; campaign through the architects, money lenders,. building departments of the cities, and owners, to force a better class of construction. This would mean the use of MORE and better materials; it would help to eliminate the irresponsible builder, who is the cause of most of the price and other grief ; would give substan,ce to ,our cities and ,confidence to the home buyers. This ,cannot be done hit and miss. but must be accomplished by the full weight of the industry thr'ough a competent leader and association.
An association is defined as "a body of pers.ons acting together for the promotion of some object of mutual inter-
est." Unfortunately they are generally operated as fair weather ships, and when the weather becomes foul and the sea heavy the ski is thrown overb'oard and the ship neavy sklpPer tnfown overD'oaro ano snrp and cargo deserted by the crew. During the past thirtyfour vears I have seen the rise and fall of many. nearly four years everyone of which, as a field mushroom, sprang rapidll' into existence during spring rains, from fertile but uncultivated ground; and as quickly decayed. Bear in mind that mushrooms are grown the year around with the care and culti.vation of experts, and handled in like manner an associati.on can be made to produce continuously. Why do associations decay? They are hurriedly thrown together at a time when everyone is sick and tired of a business war and the loss of legitimate profits. 'No construct'ive and definite program is outlined for the benefit of the industry as a whole, but the sole thought is the matter of price regulation.
What is needed are strong associations, presided over by trained expert managers who will dictate and not be ruled. Backed by far visioned enthusiastic boards of directors of limited size, who will give honest, thoughtful consideration and effort to promote the lumber industry as a whole.
Such an association, with a department of Trade Extension (expansion of territory, beneficial freight rates, etc., etc.) ; Trade Ethics and Practice; Credits (free interchange of information on this subject would have saved many concerns from serious losses in the past three years); a statistical department to pass on and order all price changes-(I have attended many association meetings that ordered price ,changes, without thought or reason, merely on the suggestion of one man); would function the year around and in all weather. Under such conditions price regulation would be a secondary instead of the all impor-' tant consideration. I hope I am not asleep when I think this can be accomplished.
Lumber is a man's business and the industry is worth man's supreme effort.
Washington, D. C., June 20.-A copy of the revised Safety 'Code for Woodworking Plants, recently published by the United States Department of Labor and approved by the American Standards Association, has just been received from the latter Association bv the National Lumber Manufacturers' Association. This -Code, designed to insure as far as possible safety to life,limb and health of woodworkers in plants, carries recommendations and requirements based upon the widest and most recently availab.le experience data.
In calling attention to the Code. Cyril Ainsr,vorth, Safetl' Engineer, American Standards Association, points out that the full effe'ctiveness of the work of the groups that have given their time and attention to its preparation will not be realized unless it is generally adopted by those in whose interest it was compiled. Its possible benefits were so widely foreseen that the cooperation of the twenty groups that assisted in its development, including the Federal government, was readily enlisted. With the code in shape it is urged that all woodworking plants adopt its requirements and recommendations.
Arthur T. IJpson, Assistant Trade Extension Manager of the National Lumber Manufacturers' Association, and representing that body on the "owners of equipment" group cooperating in the code's preparation, has urged that all employers of woodworkers and wood lvorking plants generally immediately take steps to apply the latest provisions of the 'code. In most instances this will involve only minor equipment changes or additions, most plants operating on a high safety grade.
tra
LosAngeler Office:
706 Standard Oil Building
-lr:lt-
Car & Cargo Shippers
WHOLESALE DEALERS
In These Quclitg Prcducts
Cedar Shingles
Redwood Shingles
Redwood Split Stock
Redwood Lumber
Douglas Fir
California White & Sugar Pine
::=tt-xr-
AIso Featuring
And Other High-Grade
OId Growth Yellow Fir
Worked Uppers
A good example.of an up-to-date lumber yard and building material store is the main plant of the Cutter Mill & Lumber Co., situated on a site of 3/a acres at 1749 Stockton Boulevard, Sacramento.
As will be seen from the picture reproduced here the building which houses the office, store and mill is an attractive one, done in the Spanish style so popular in California.
The general office and manager's private office are on the right of the main entrance, and these are designed with a view to convenience and efficiency. Manager C. A. "Chet" Minard's private office has glass partitions ontwo sides and is so situated that he can see from his desk all parts of the office and store.
The walls of the private office are finished in Laux Wall Texture, and the office and store are finished in Masonite. The display of Pabco Multi-Service Paint is one of the most attractive in the store, and there is an additional exhibit of this paint in one of the large display windows. Part of the space.in ttiis window is given over to an assortment 9! garden pottery manufactured at Lincoln by Qladding, McBean & Co., and for which this company acts as distributor in the Sacramento Valley.
The space in the other display windorv is occupied by a complete Peerless built-in kitchen.
A very complete line of builders' hardware is shown, and samples of linoleum are exhibited. The store is equipped with a display of advertising literature, plan books, etc.
The store also handles boats, and one oI the two models shown was built on the premises.
R. F. Hammatt, secretary-manager of the California Redwood Association, San Francisco, attended the annual convention of the County Boards of Supervisors and County Engineers held at Yosemite, June 18, 19 and, N.
& Lumber Co. at Sacramento.
"We handle all kinds of building materials, including sand, cement and gravel," said Mr. Minard to a representative of this paper, and in drawing attention to the roofing department which handles all kinds of roofing materials, ingluding Creo-Dipt Staine-d Shingles and Spanish tile, remarked that this department is operated separately, and under this plan is showing a remarkable growth.
This company is thoroughly sold on the idea of insulation, and in their belief all houses will in future be insulated for protection against heat and cold, and home buyers will be educated to ask the question, "Is the house insu. lated."
Cutter Mill & Lumber Co. are distributors in the northern part of the Sacramento Valley for Schumacher Wall Board and Laux Wall Texture, and report that sales are increasing in these lines.
An interesting sideline handled by thisfirm is a children's playhouse, designed by a local man and made in their mill in two different designs. These are sold on a basis of 10 per cent down and the balance spread over a year in monthly payments.
Cutter Mill & Lumber Company's mill is modern in everj'respect. They have a good reputation for quality millwork, and are members of the Millwork Institute of California.
The company operates a branch yard in another part of the city, a feature of which is a filling station.
Curtis H. Cutter is president of the company. He is interested in aviation, and is one of the few lumbermen on the Pacific Coast who has a private pilot's certificate.
Curtis Williams, Los Angeles wholesaler, recently left on a trip to Europe, where he will spend a few months touring the continent. His family accompanied him on the tflp.
L[ERE'S your opportunity to build a I I strong campaign foi more livable homes. to stimulate new building in your territory.
Celotex insulation has been powerfully advertised and merchandised, not only to home buyers, but to every factor in the entire building industry.
Architects and builders know the effectiveness of Celotex insulation knowthat it builds as well as insulates-
adds lastingstructural strength wherever used.
They realizethe insistent demand for Celotex-insulated houses by men and women everywhere.
Aggressive salesmanship and energetic merchandising methods will make it easy to capitalize this set-up . . . to increase your profits from Celotexand to promote a vigorous demand for newt livable homes.
is the preferred insulation of home buyers everywhere. is known and approved by architects and builders. is backed by detailed merchandising plans to make local sales work more productive. generously repays extra sales efiort helps increase profits throughout your yard.
Giae your salesmen the Celoter Merchandising Plons to help them produce a faster, ntore profitable turnoaer.
Vice President General Sales ManagerTHE CELOTEX COMPANY, 919 North Michigan Avenue, Chicago, Illinois
Gentlemen: Please send me your detailed Merchandising Plans, designed to increase my profits from Celotex.
Name Address City... State.
Seven years ago a few progressive and farsighted millwork manufacturers organized theMillwork Institute of California and embark'ed on a long voyage of education through uncharted waters toward ihe harbor of success. The enlistment of a large and efficient crew was an easy matter and the ship set sail under the most favorable conditions-
The first storm brought terror to the hearts of a few and they were put ashore a[ an unknown port with the b,rand of cowardice stamped upon them and failure emblazoned in theirsouls.The ship continued on. guided by the able captain who had an undying vision of ihat wonderful harbor which lay sornewhere beyond.
Under the stress of untold hardships many of the crew grew faint at heart and chose the seJ of desfair and were lost, while others continued on halfhearted and dis,couraged. , The great leaders of this history making party never lost faith and with unwavering courige sailed on and on toward that goal of their dreams.
New and brdve sailors were added to the crew, the rough waters grew calm and renewed hope tookthe pla,ce of despair. -The captain gave a note of-cheer and eniouragement. to his men, studied his course, gave the command, and the ship sailed on.
_ Now, through a rift in the approaching storm clouds, the long looked for harbor of success is sighted in the far distance. For a brief moment the thrill of achievement stirs the heart of every one on board, but as the clouds darken, added fear and distrust each play upon the worn and unnerved crew. The final test has come. Will the ship make the harbor or be lost in the very sight of su,ccess?
-Every man feels the challenge and takes his place with a grim determination to stand by his fellows and by united aclion guide the craft by the dangerous rocks. Ttre battle is won
-the sky is clear-and through the last echoes of the receding storm the ship enters the still waters and just ahead lies the harbor of success.
After a struggle of seven years the Institute truly stands on the threshold of success and much credit is due those industry leaders who had the vision and the courage to carry on through those strenuous times, bravely facing the prot.lems that confronted the industry.
Much has been accomplished in the compilation of pricing schedules for sash and doors, publication of Accredited Standards of Architectural Woodwork and the drafting of standard frame details which will be distributed to architects and members in the very near future.
The only remedy for decreased volume caused by the inroads of wood substitutes is to give to the world the true facts as to the superior qualities of wood and to challenge the malicious and untruthful claims of substitute manufacturers. This work is now being efficiently carried on by our Trade Promotion Department and some concrete results have Elready been attained.
That there is a "definite trend back to wood" is ,clearlv proven by the outstanding millwork contracts whi,ch havl been let recently for homes, ,clubs, hotels and public buildings. The Certification program of the Institute, whicl, is now in full force and effect, will do much to strengthen this movement by guaranteeing to every architect, owner and contractor a quality product backed by the industry in place of the cheap shoddy millwork of the past. An unlimited field of activity lies before us and as funds are made available the program of the Institute rvill be enlarged and its staff increased.
WOOD-a natural resource with God-given character, has served man well in the past and u'ill continue to gladden the hearts and help mould the lives of future generations.
Those who remember the summers of l92l andlg24will 3,4,5,.6, and,7. Industrial production (or business activagree that the darkest hour is- just before the dawn. It is ity) is now in movement ndmber 7. Mottey rates are in true.too that.July is usually the darkest period of the year mbvement number 8, forecastirg " ,r"* ..f. The heavy or lndustrlal produc_ dotted line numbered g tion. In July tiren we Business Savings l9l9-19r2 is the actual movement may. reasonably be ex- roro ro2o lorr t6r, ,6,t t6,. 6,a 16., of money rates, repectlng' soon ro sec the versed, up to date. on rosytintsof thecom-
ing day with its in_|
creas_edactivity.
ber, but we do not a ticipatethatintnro,"tl
will be much eloomi w'rbemuchsroomier
than was Diecemt l-"t,. It.,is.possible^of I
|
course that next De- The hea.oy dotted line is commercial paper rates, New york,.evlrsed. This shows befoie- moagy rates l,!Tb"I.T"y.be. blacker ;;.;";;'ii'i,"tl.irt supply. It is the forecaster, preceding the other business Iac- turned up' This is the tnan ertner but we,d_o tors.in their_cy-clical fluctuations. The heazt_yt solicl line islhe volume--of industrial single exception. The not expect that this prodttction, Federal Reserve Bulletin. The light ilo.tte.d line is wholesale commodity uoriard movement of will be -the case. prices. Guarantv Survey. The light solid line is industrial "*u nilTh.11r.otl; J,".:[ nr,:.f from the rhose who iear that ll',lil,Xo.b'lt;1f;:Jffi?E ff:,'##:;"l"lJ,Hn*:f;,.["..'.::i,Xf" the direction sprlns "! \2?4 to the tne row potnt ot the de- of tho trend and the approximate length of the other lines. The linei on the chart spring of. 1929 is really pression will not be are.comparable only foi direction'and'duration.of trend. They rep-resen-t the short one inajor swing and reached, until the sum- cyclical swings by straightlines connecting cyclical..peaks and cyilical low points. should not be b"roken mer of 1931 are dread- rutnor nuctuarrons are omrtted. into three.
ing a development such as has n,ot happened since the war, one in fa,ct that is the rare exception in the annals of American business. Since the war,-peak in 1920, bottom in l92l; peak in 1923, bottom in 1924; peak in 1926, bottom in 1927; peak in 7929, bottom in 1930. This follows the facts of our experience and what they indicate'is ,coming.
The chart shows the short cyclical movement in money rates, in industrial production, in wholesale commodity prices, and in industrial stock prices. First there is a downward movement in each of these four business factors. Each of these first downward movements is numbered 1. This is followed by an upward movement of each of the four factors. These are numbered 2. Similarly notice sets
Major Louis La Place, of the State Traffic Patrol, was the speaker of the day at the regular monthly luncheon of the San Francisco Hoo Hoo Club, held at the Elks Club, San Francisco, June'19.
The speaker gave an interesting talk on his experiences in the United States Intelligence Department in France during the World War.
The forecasting line, money rates, reversed, forecasts only the direction of the trend and the approximate length of the other three factors. To determine just when the peak or the low point is to oc'cur, we must look to shorttime forecasters. Notice however that each peak since the war has come at the time ofa seasonal peak, i.e., in the spring or the fall, and each low point at the time of a seasonal low point, i.e.. in midsummer or December. ft seems therefore very likelythat in August business will be on the 'cyclical upgrade; but unexpectedly poor second quarter reports of earnings or a serious political disturbance in the fall might bring the cyclical low point into December.
Lloyd Harris, of the Holmes-Eureka Lumber Co., San Francisco, gave a talk on Redwood, illustrated by motion pictures, showing the operations of the Pacific Lumber Co., before the Exchange Club at Santa Cruz recently. Charles Lawrence, of Wood Bros. Co., Santa Cruz, was chairman of the day.
We are now operating our n e w modern Presture Creosoting Plantat Long Beach and are in poeition to make immediaterhipmentsof
Creosoted Lumber Send
Motor trucks are playing an ever-in,creasing part in the development of hardwood iales adjacent to home markets, according't9 B. E. Bryan, President and General Manager of the Strable Hardwood Company, Oakland, Californial
"Because of the e,conomic factors involved." Mr. Brvan goes on to say, "the time is not far distant when we will make all deliveries by motor truck within a hundred miles radius. Deliveries are quicker and cheaper. Hardw,oocl reaches its destination in better condition. The result is better satisfaction to the ,customer because of the promptness of deLivery and excellent condition of materials jnd the satisfaction to ourselves in knowing we are rendering a service to our dealers and ,customers that meets the mod-erntrend of business, i.e., that of supplying hardwood when and where it is needed by the quickesl and most direct method and at the lowest possible cost of transpor- tation."
, "Promp.t se^rvic_e has been a prime factor in the development of the Strable Hardwood Company, which was fiist started in the year lX)7. Our stock on hincl then consisted
of one carload of hardwood. Today. our business. rn,hich is not only statewide but extends into'Arizona, Nevada, and the northwest, consumes between 30 to 40-carloads per month.
"Th. yard occupies
.
.approximately three acres of ground, is situated on a belt line served bv all railroads arrd- is i-- rs srtuated on and is immediately .adjacent to the city docks. A stock ranging from one half to three quarteis of a million feet of h-ard-- trom quarters hardrvood is ,carried on hand at all times. The maioritv of this ts carrred maiority hardwood, consisting o! _9"\, ash, magnolia, hickory, and uaruwoocl, consrsrlng 01 _9a{, magnolra, htckory, and gum, comes fromthe Mississippi Valley. Maple,-birch, beech and basswood comes from the Great Lakes territorv. From Central and South America we get such hardwoods as. lignum vitae, genuine mahogany, Spanish ,cedar and prirnavera. From Australia comes iron bark, jarrah, and spotted gum. Teak rvood, of course, comes from India. In addition to this complete line of hardwoods, the Company. han.dl.es Upson wallboard (a spruce fiber board pro- dq.t), building paper and pine paneG."
The Strable Hardwood Combany has standardized on
Fageol trucks, having in operation atthis time a fleet of fori. When, pneumatic tires became standard and as demands grew for faster service, they traded in their old equipment for urore modern types, in which were in'corporated all of the latest features to enable operators to meet demands of the trade.
Mr. Bryan first joined the Strable Hardrvood Compan-y in 1914. Having started his career working in the yards ancl gradually achieving his present position, he h-as gatheied a thorough kno*ledge of every department of the t)ustness.
"One of the things I am proud of,"Mr. Br1'an said, "is the fa'ct that by adhering to sound business principles and keeping abreast of the times, we have been able to give continuous employment to a force of from 35 to 40 people of Oakland including our clerical and sales force."
Airplanes will again be used for scouting fires in the National Forests of California, according to Regional Forester S. B. Shorv of the San Francisco headquarters, IJnited States Forest Service. Contra'cts have been approved with two commer'cial airplane transport companies to provide ships for forest fire control work. The Associated Airwa1's, Ltd., operating from Goddard Field, Palo Alto, will urovide a Stearman three-seat biplane and a three-seat itlgtt *ing monoplane, both equippid *ittr J-5 225 Wright whirlwind engines, for patrol duty in northern California. Like service will be rendered in southern California by the Aero Corporation of California, Inc., operating from their on'n field in Los Angeles with two Eagle Rock lriplanes equipped with 200 h.p. Wright whirlwind motors.
Contrary to general belief, said Mr. Shou', airplanes are not used by the Forest Service for patrol over regular beats, but for scouting duty, although thel' are sometimes sent out to look for fires after heavy thunder and lightning storms and during periods ol haze and smoke when the visibility fromthe ground fire lookouts in the National Forests is impaired. Their principal usefulness is for the reconnaissance of large going fires, as a Forest officer in a ship at several thousand feet elevation can in a very short time determine the direction and rate of spread ofa fire and on his return to the ground, or by dropping parachute messages, can inform the officer in charge of the fire r.vhere best to concentrate fire fighting efforts. In 7929 the flying time on thisactivitl' amounted to 129 hours. Airplanes are also often used to transport Forest officers to the landing field nearest a fire and for dropping messages, blankets, emergency telephone wire and like non-fragile equipment at the base camps on large fires.
This is the tu,elfth year that airplanes have been used by the U. S. Forest Service in fire detection and control in the California Region. This work is made possible by a special appropriation by Congress.
Better service, longer saw life and Smoother cutting are arsured results from the use of STMONDS BAND SAWS (Nanow or Wide). The new wear-resfuting' edge'holding SIMONDS STEEL makes it porsible for the operator to get much better resultt. Specify SIMONDS for better band saw lervice,
The' shipments of Philippine lumber into the United States during the first quarter of 1930 amounted to 10,232,000 board feet which represents an in'crease of slightly over 3,000,000 board feet. Of the total imports, approximately 3,000,000 feet, or about 30 per cent, were entered through the Atlantic coast ports; during the first quarter of 1929 at'out one million feet, or 15.per cent of the imports, were received by Atlantic coast dealers. Thus, the distributors east of the Mississippi River received approximately three times as much Philippine lumber the first quarter of 1930 as in the corresponding period of 1929.
The Philippine lumber imports during the period under review and as compiled from the Custom House records in Manila, Iloilo, Le Gaspi, Zamboanga and Cebu were as
In addition to the above quantities there were received through Pacific Coast ports over a million feet of thin lumber and veneers as follows: follows:
$VoOnSavings . o .. add any amount, any time . . interest compounded twice a year. Especially adapted to your Reserve and Sinking Funds.
$VoCouponCertificates. ... . in units of $ 100, $500, $ | ,000 and up. the coupons twice a year.
6Vo Monthly Income Certificates ....
Clip in units. of $5,000 ,tp. check every month. Postman brings'yo,rt
Your loan inquiries will receive rpecial attention, Increase your volume by using the "U.S." LOAN PLAN.
l\HE ancient Pueblo Indians Prized I wood highly for its endurance. AL though they often had tobring it many miles from distant forests, they used it ex' tensively in the construction of their dwellings.Even today, after the lapse of centuries, the ceilings of many of the pueblos are still supported by their origi. nal wooden beams.
And as the Rreblos have "time tested" wood by centuries of use, so have 'West, ern lumbermills proved the endurance of (Jnion Lubricants, by thousands of hours of continuous service in all tlntes of'mill machinery.
As a distinct service to western lumber' men, the union Oil Company maintains a staff of lubrication engineers, who will visit your mill orcamp without charge to check with you on trny lubrication problem. These scientists are often able to re' duce lubrication costs from lO% to 35Vo yet multiply a plant's effi.ciency.
Phone, write, or wirethe nearest lJnion Oil Distributing Station for one of these (Jnion engineers. Do it Now!
Iv Curgo arrivals into San Francisco harbor for the year ending June 30th, 1930, month by month, and for the previous year to sholv comparisons, were as follows:
January, 1930 ........40,532,000
February, 1930 .......33,634,000
Marclr, 1930 .......54,206,000
April, 1930 ....57,383,000
May, 1930 ....60,196,000
June, 1930 .....(Es/.) 60.000,000 t_
To secure a more general interest in economics as related to business and to industrial and general welfare.
To secure a clear, forceful and interesting statement of the benefits or injuries to general rvel{are that'may result from government interference lvith the free play of ec-onomic- forces through the Federal Reserve System, the Farm Board or other government agencies, or through legislation.
Subject: l'Government Interference With the Free Play of Economic Forces." First prize, $1000. Second prize, $500. Contest closes December 31, 1930. Open to everybody everyrvhere.
Rules: One thousand dollars is to be awarded the essay decided by the judges to be the best and five hundred dollars for the essay chosen by the judges as the next best. The contest is open to everybody everywhere. The esjays may be as short or as long as the contestant chooses. Each esriy, however, must op& or close with a summary (not exceeding 2500 words in length) written in such a manner that it may be used as a separate magazine article. The merits of the summaries will be given weight in selecting the best essays. Consideration rvill also be given to the fact that the aim of the contest is to increase general economic intelligence, especially on the part of business men. Therefore the essay that by its style and presentation
seems most likely to interest the ordinary business man will have an advantage.
The essays must be written in English, and prefe-rably' on one side of thc paper only. An assumed name should be at the head of eich sheet' A sealed envelope rvith the assumed name on the outside and containing the real name and address should accompany each essay submitted. The essays should be typewritten'
The essays must be original and not previously. published and must not be published or used in any similar contest before the prizes in the contest are awarded. No essays will be returned. Receipt of essays gaqn-gt be ac* knowledged. Contestants can make sure of delivery -by registrati-on. The prize-winning essays. and the copyrights' of-them shall become the property of the donor upon Payment of the prizes.
The judges will be announced after the close of the coni test. They will be selected from experts in economics' business, banking and related activities. Their decisions must be accepted by all concerned as final. The prizes rvill be paid upon announcement by the judges of their decision.
All communications should be addressed to the Economic Contest Editor, Simonds Saw and Steel Company, 47O Main St., Fitchburg, Mass. Essays to be considered should reach him on or before December 31, 1930.
Now operating in fine stand of C^alifornia pine timber producing over two-thirds sugar pine. Thus we can furnish thick stock and good average widths. Specified widths furnished.
Fifty years supply of timber.
By Dee C. Essley, Manager The California Retail Lumbermen's Association
Dee C. Essley
Education is the backbone of association. but manv of the business men are constantly in fear there may cbme in some competition that will knock them out. It is for this reason that we have so many combinations and trusts against rvhich the politicians and newspapermen howl, but in which all of them would like an interest if they could have it. It is perfectly natural for us to score these men who are more successful in business than we are. Everv under dog howls with discomfiture, and every one of them would be on top if he could.
There is no larv to compel a dealer to join a retail association any more than there is to force him to become a member of a church or a club. If a dealer thinks he can succeed better outside an association, there is no one to dispu'te hisjudgement. There are merchants who can make their rvay anylvhere. They were born that way, God was good to them. They are merchants by instinct. It is natural for them to sell lumber, but one thing is sure, THEY CANNOT MAKE ALL THE PROFIT, so Mr. Gifted Dealer, whynot join your friends under the umbrella, and help hold it up over the industry. No doubt we do not agree withall the trade practices instituted by members of association, but, HE THAT IS WITHOUT SIN, CAST THE FIRST STONE. No doubt some of us, through heritage, or some strange event of our life, were forced into the lumber business and have spent the major portion of our existence selling lumber, and the lumber industry must perform its duty to support our dependents. We, through our home training, have convinced ourselves that we are responsible for the existence of our dependents, so what do we plan for their protection ? We call in Mr. Insurance Man and insure life and all earthly possessions so that our dependents will be well taken care of in case of death or fire. Have you insured your profits ? Have you been fair to your industry ? Has the industry been improved by your existence? MR. LUMBERMAN, have you tried-to help yourself ? The good Lordistrying to help you, but first you must try and help yourself.
. Some ten years ago several lumber dealers in California who were blessed lvith great vision, saw the need for an active State Association. At that time there rvere several small groups of lumbermen, rvho were joined together in local associations, but they were powerless to cope with the modern and progressive advancements of the industry. We were on the threshold of a new era, mergers, massed production, and organization of allied industries had completely-revolutionized our industry. We were like an orphan boy with misfit garments, something must be done- and nothing to do with, so these few champions took uDon themselves the personal responsibility ;f financing ihe California Retail Lumbermen's Associaiion.
The years that followed rvere trying ones, and if it had
not been. for the loyalty of those pioneers who faced each p-ara-mount p.roblem rvith determination, that in spite of all the opposition they would not have forged ahead.
Ten years have now elapsed and we are still forging ahead with great enthusiasm, facing the problems that-de"v-elop, and drafting into service members who spend their time and money for the benefit of the industry. Our pres- ent budget does not provide any salary or expenses foi'the president or directors; all of these men donite their services for the benefit of the members and non-members.
-Trvo years ago Mr. H. A. Lake was elected president of the association, and his first thought was, do ihe lumbermen of California rvant an associition, and if thev do how can the association improve its service ? Well, kind reader, the only way his question could be answered was to interview the lumbermen of California, Mr. Lake was determined, so he divorced his business and started out to visit the lumbermen of California in their respective offices. His visits resulted in that the Association would sponsor the forming of local groups, under the guidance of i local secre_tary, all working together under the supervision of the State Association to solve their merchandising prob- lems. Much has been accomplished and we have-af this writing 33 local groups and 25 full time secretaries. to assist Mr. Lake with his program. The directors were faced rvith another serious problem, the State Association needed contact in Northern California, and not much monev on h-and t-o support a field re_p_resentative. It was at this point that the Northwestern MutualFire Association stepped forward and offered the services of Paul E. Overend' to assist in-this prog'ram, without any cost to the Association, and furthermore Mr. A. C. Baker and his associates assisted every way possible in Southern California.
April, l9D, the directors voted to employ a manager for further contact, and it would be his duti t6 aid lumb"ermen rvith any of their problems, and at the same time increase the membership, so that the program could continue mor- ally and financially. The rvriter does not have the space to enlarge upon what has been accomplished, but wiil state that our efforts have just started, and that our services are at the call of any group of lumbermen, members or nonmembers. Our membership was doubled the first year and the succjss of the_past year is due to the energetii leadership of President Lake and a board of director-s and membership, who would drop their business and come to our assistance in case of need.
Did you ever stop and think that today the State of California is no larger than Orange County was ten years aso ? The motor truck can haul lumber to San Francisco ind return, in less time today than an Orange County dealer could ship hfu lumber from, San Pedro, ten years ago. Gentlemen, our only salvation is to co-operate with oni anoth-
er, the'situation is here and we might just as well look it straight in the face.
Mr. Pinkerton, our Lhairman of the legislative committee, has been working the past year upon a program which n'ill be of great interest toall lumbermen, and when Mr. Pinkerton sends out an S.O.S. and asks your assistance. need
he will need your co-operation, and his success depends wholly upon the support given. rouy uPon rne
In closing may I plead with every lumberman to sup- rt the Association in every rvay possible. abide bv the port rvay possible, by The
suggestions of the various committees, and help them in every way possible to build up the merchandising standard of the lumber industry, and you, Mr. Lumbermen, rvill do 1'our bit towards the elevation of an industry rvhich rvill be a credit to the community. state and nation.
An rmportant improvement was effected recently at the plant of the G. H. Brown Hardwood Co., Oakland, when an enlargement of the general office was made which increases the total office floor space to 1320 square feet. The salesmen's desks have been placed in the added space, 4nd room has also been provided for a complete range of samples of the various hardwoods and other products handled by this growing organization.
George II. Brown, president of the company, in commenting on business conditions, said that their business for the first half of the year had been fairly good, considering the reduced volume of nerv construclion, but remarked that such a result was obtained only by putting forth the maximum effort.
Mr. Brown said he looked for some improvement by the latter part of July or first part of Augusl and in speiking of the growth made by Oakland since the census -of I92Ii said there can be no doubt of the fact that Oakland is destined to be an outstanding industrial city, and the industrial grorvth together,with its increasing popularity as a residential city will insure a large increase of population, and in consequence a large volume of construction, in the next relv years.
Mr. Brown is in full agreement with the slogan of the Millu'ork Institute of California that "there is-a distinct trend back to wood," and believes that from now on there will be a definite increase in the use of both domestic and imported hardwoods for interiors of homes and apartments, and also of business buildings.
T. P. Hogan, Jr., head of the T. P. Hogan Co., Oakland, recently spent a_-few days on a business and pleasure trip visitingthe mills and logging operations of the Unioir Lumber Company at Fort Bragg, and the mill of the Mendocino Lumber Co. at Mendocino.
-Mr. H_ogan _was -accompanied on the trip by Jack Kiely of the llnion Lumber Company.
H. M. McCall, Unio_n Lumber Company, Los Angeles, is sojourning at the Yosemite National Park on J t*o weeks'vacation. Mrs. McCall accompanied him on the trip.
Arthur F. Knauth of May & Knauth, wholesale lumber dealers, New York, was a recent visitor to San Francisco.
Beauty of color, depth of 'grain, Redwood for walls,Redwood for the beam ceiling . . . for any interior or exterior setting, a wod that is lasting in quality andenduring in charm. Itts a story that every retail lumber deder should be telling his customers.
There is a distinctive lrervice at Flammondts for Redwood. It is well manufactured at our Samoa mill, from choice Redwood timber stands of Humboldt County, Northern California. There are always ad{uate stocks on hand at our distributing yards. Lct us serve you on your Redwood requirements.
310 Sansome St. San Francisco, Calif.
Production for the year 1929 in the region covered by the California White and Sugar Pine Manufacturers Association membership showed a decrease over the previous Year of .6 per cent.
The events of the latter part of t929 and the curtailment of buying on the part of the public, however, had the ef-
OF FORT BRAGG manager of the logging department of the Company, was recently elected mayor of
CITY
Progress Lumber Co., Redwood City, recently completed some improvements on their shed,
Laat yer lt,lXXl homea were equlpped with ,thi! protection uainsi the nvases of tle moth. Retail lumber dealere s;ld not onlv thJ Superc€dar Cloet Lining, but atuddbg' aiding, dors. hardware, mils, guarter rond, etc. You cu sell Sulrercedar Clceta. Wby don't y@ ?
J. STANTON & SON J. E. HTGGINS LBR' CO, Lor Angclea San Franciseo
fect of increasing the stocks on hand, and inventories showed an increase of some 15 per cent at the close of the year. This situation is now rapidly righting itself, as the general voluntary curtailment in production, which is in force now throughout the region, will undoubtedly produce the necessary stabilizing effect and better price conditions may be confidently looked for in the near future.
Increasing fire hazard,, due to hot weather and lack of rain, has resulted in the closing to smoking of 13 national forests in California, according to report irom Regional Forester S. B. Show of the U. S. Forest Service headquarters in San Francisco. The no smoking order will be extended to all Government forests prior to luly 4. In many parts of the State similar no smoking county restrictions are also in effect.
Realizing that many people who visit the national forests for a vacation enjoy their cigarettes, cigars and pipe, and often find it a hardship to travel considerable distances without smoking, the Forest Service is meeting the smoker half way and is designatirtg spe'cial smoking places throughout the Government forests which will be posted with a sign "Smoke here." The boundaries of such smoking areas will be limited t'y signs reading "No smoking beyond this sign." In this manner it is hoped to curb the tendency of visitors to take a smoke lvhile traveling.
Forest ofificers believe that this action will lead to greater cooperation on the part of national forest visitors in making efiective the efforts of the Forest Service to reduce this most serious fire hazard.
DISTRIBUTORS ANNOUNCE
U PSON '""^1F. I NSU LATION
The New and More Efficient Flexible Insulation for Sound Deadening
Fuel Savings
Added Comfort
Better Health
A PhilippineHardwood that can be used aE a Eubstitute for Oak and Teak
Llrxr. Pr.artG.E { lJFot{DcAl'E
Givee two air rpacer 83 fccommended by leading rcientific authoritier for thermal inruletion.
/onrrxtrE EsrA,BLrsHED MERcHANDTsTNG\ ll AND ADVERT|S|NG PLAN TNSURES AN AT- ll
rR^A'crIvE' t"i#ilit3. PRoFtr FoR
Every Lumberman should encoufage, indorse and sdpport local building publicity campaign movements and cooperate in every waytheycan with President Hooverts recom-
Topela, Kansas, reports 6l per cent of their volume represents Remodeling rVork. Spokane-4) per cent. El Pase3O per cent. St. Louis 50 per cent. Results from the 6rst three weeks' carnpaign in North Hollywood, 6 Remodeling jobs were started. And thousands of towns all over the country report similar activity.
The sweet thing about remodeling work is that in the majority of instances it represents non-competitive business for dealers and with dormant prospects everywhere waiting for you to advise them what to do and use, and with Building & Loan companies willing to finance the work, surely there are no good reasons why evety building material merchant in the country should not give this important work the serious consideration it is entitled to.
mendation that the surest' quickest and safest way to restore confidence and general prosperity is through thebuilding of new homes and in remodeling and modernizing old houses.
EVERY SUBSTANTIALLY, V/ELL BUILT HOME SHOULD BE KEPT UP TO MODERN.DAY STANDARDS OF ATTRAC. TIVENESS
CONVENIENCES
No owner has the right to allow this important investment to deteriorate in value. Every dollar invested in remodeling and modernizing adds many dollars to the actual value of the home, plus the satisfaction and pride every member of the family will receive.
The illustrations on this page were selected from the Remodeling and Modernizing Book created and ready for distribution by the
Cement has had a slow year in California. Yet indications are favorable at the present time for much improved conditions, particularly Southern California.
From an eight million barrel market the slump dropped to about six million barrels, causing general curtailment, likewise price reductions. As with lumber in this same territory, sharp and unreasonable price reductions follorved the lessened market.
Today the volume is slowly but steadily creeping upward, and the feeling of optimism of two years ago is rnanifesting itself in the industry. Some of the more optimistic manufacturers express the belief thatthis will not only return to its previous level of an eight million barrel market. but will even become a ten million barrel rnarket.
FRANK GOODRICH
Frank Goodrich, 70, formerly manager of the Sanger Lumber Co., Sanger, died suddenly in his automobile on the highway, north of Fresno, June 18, while on his way to Santa Cruz.
PORTLAND MILL BURNS
Fire destroyed the millof the Kenwood Mill land, with an estimated loss of $65,000, June 20. had an eight-hour capacity of 50,000 feet.
Competitive conditions are readjusting themselves, and it is reasonable to predict that, with various developments now in the immediate offing, the cement industry will be the first of the building lines in California to emerge from its slump of the past trvo years. and resume normal and satisfactory conditions.
Cement manufacturers are backing California, to continue the rapid increase in population, which means rapidly developing consumption of building materials
There will probably be no development in cement production for years to come in California, due to the fact that the present manufaituring institutions are easily capable of producing all the cement that California could be reasonably expected to consume for a decade to come.
W. R. CHAMBERLIN IN SAN FRANCISCO
W. R. Chamberlin, president of W. R. Chamberlin & Co., arrived in San Frincisco from Los Angeles, June 23 for a three weeks' visit to the home office of the company.
H. W. COLE RETURNS FROM EAST
H.W. Cole, vice-president and general manager of The C9r, Po1!. Little River Redwood Company, erannell, arriied in San The mill Francisco June 23 from an easfertr business trip.
By John A. Johnson, John A. Johnson Lumber Co., Phoenix, and Arizona Lumber & Timber Co.' Flagstaff.
Excerpts from paper read at the Annual Meeting of the Lumbernren's Club of Arizona rccendy held at Douglas, Arizona.
The first mill of any importance in Arizona was built in Flagstaff in Novemter, 1881, by Edward Ayers. It was takCn over two years later by the Riordan brothers and has been operated continuously since then by them as "The Arizoni Lumber & Timber Company." This mill is the oldest established manufacturing plant in Arizona. It was built primarily for the purpose of producing ties for the construction of the old Atlantic and Pacific Railway, many of these ties were, however, hewn ties and were cut in the timber mainly along the right of way before the railroad line went through Flagstaff. The capacity of the mill at this time was approximately 60,000 feet per day; the stumpage paid was about fifty cents per thousand and there were no restrictions in regard to cutting, the operators generally tookthe best tiees and did not think of handling any timber such as we are compelled to take today. These trees were cut quite a distance from the ground which made it easier for the saw, and at that time it was not compulsory to pile the brush and burn it.
The stumpage rates paid today are in the neighborhood of four dollirs per thousand and to this should be added the cost of piling thl brush and t'urning it, approximately two dollars, maliing cost of stumpage at the present time about six dollars per thousand. The operator is now compelled by government regulations to cut the trees six inches from the ground, and, after the trees are cut, to pile the accumulated brush, and at such time as the government inspector believes there is the least danger offire-which is generally early in the fall and late in .the spring-the opelator is notified to send a crew of men in and burn this biush. The government inspector goes through the timber which is to be cut and marks the trees for cutting; the operator has no choice in the matter but must cut and send t6 the mill all trees that are marked. In the Arizona forests where there are many "blackjacks" this is an expensive operation as most of the "blackjack" logs yield practically nothing when run through the mills.
Veiy few people in drizona, excepting those possibly in thg northern part of the state realize the magnitude of the lumber industry in this state, and the immense benefit that is derived therefrom to the state. It will probably be surprising to some of you to know that there are approximaiely 25 mills operating in Arizona, cutting on an average of onl hundred and sixtymillion t'oard feet per annum, ninety-five per cent of this amount being produced by the mills-at Flagstafi, McNary, Williams, and Standard. The lumber industry in Arizona has grown by leaps and bounds during the past few years and for the past several years has eiceede-d that of New Mexico. The approximate investment of the five large rnills in the state is about ten million dollars; the number of men employed about three :*hgpsand with approximately nine thousand dependents.
These mills operate one hundred and seventy miles of railroad, each having a complete railroad organization of its own and together operate deventeen locomotives and about three hundred logging cars. The estimated cost of building a railroad from thi mill to the timber is from ten to fifteen thousand dollars per mile.
The state and county taxes paid by the lumber industry in Arizona ar4ount to about one hundred thousand dollars per annum, and they pay for timber purchased from the state and government approximately four hundred thousand dollars each year, of which a considerable percentage goes to the State University at Tucson and a propef Percentage for the building and maintenance of roads in the counties in which the mills are located.
The approximate value of theoutput of the Arizona mills is in the neighborhood of five million'dollars. The t'ulk of the supply of the mills in Northern Arizona would approximaie one million five hundred thousand dollars. They have an annual payroll oftwo million five hundred thousand dollars.
The figures which I have given you are based on the operations at full production and are approximately correct. Full production is one of the greatest essentials to the success of the lumber operator, and reduced production and enforced shutdowns, by reason of the terrific overhead expense which always exists in the lumber business, soon ""t ,rp whatever proht might be derived from aciive operations.
The government and state contracts all carry a clause protecting the government and state against all damage-to erowing iimber; restrictions as to the cutting and rules for dafeguaiding the forest in re-production. If a sale is made to 'cover a period longer than a year ortwo the government and stite have the option of increasing the stumpage. price, the operator being obliged to agree in the_ purcha-se iontract thal they will render to the forestry and state de' partments detailed statements of cost of production and net ieturns, it being the policy of these departments. to permit the mills to realize only what they consider a fair return on the investment so that if the lumb-er prices advance the department is in position to advance the stumpage price accordingly.
The market of the Arizona mills extends from Coast to Coast, Finish and Shop Lumber being shipped to Missouri, Iowa, Illinois, Wisconsin, Michigan, Ohio, Pennsylvania, and New York; Finish and Common grades to New Mexico, Colorado, Kansas, Oklahoma, Texas, and some points in California. Before the war frequent export shipments were made to England and Scotland. It might be of interest to you to know that probably sixty per cent of the
(Continued on Page 921
On July l, 1922, R. S. "Bob" Osgood came to Los Angeles from Santa Barbara lvhere he had acted as secretary for several years for the Ford agency of Santa Barbara and Ventura counties to take charge of the Southern California operations of The Wheeler, Osgood Co. So on July '1, he will celebrate his eighth anniversary in Los Angeles.
Since arriving in Los Angeles, he has become interested in aviation and is the possessor of a private pilot's license. He is president of thi Angelus Ae,r_o Corporation at the Los Angeles Metropolitan Airport, Van Nuys, and is also presidenl of the Los Angeles Hoo Hoo Club.
He is the son of George J. Osgood, president of The Wheeler Osgood Co., Tacoma, 'Wash., one of the pioneer door manufacturers of the Northwest.
Mrs. Fannie Rosenberg, for many years a resident of Los Angeles, died on June 11' She was.the mother of Leo and He"rman Rosenberg of the Hipolito Company, T,os Angeles. She is also survived by th-r.ee- other sons, A H. Roienberg of Phoenix, Ariz., and William A. and Edwin T. Rosenberg of Los Angeles. She was seventy-six years of ag". Funeral services were held at Los Angeles on Tune 13.
Carl W. Watts, well knorvn hardwood lumber salesman, has resigned his position with the J. F,. Higgins Lttmber Co., San" Francisco, and is now special representative in Northern California of The Upson Company, of Lockport, New York, manu{acturers of Upson Board, and the new Upson Blue Stripe Insulation.
Mr. Watts. who will cover the territory from Fresno to the Oregon border, has made a special study of the subject of insulation, and an important part of his work will be contacting architects all over the territory. He will make his headquarters in San Francisco.
Northern California distributors of The lJpson Company's products are the J. E. Higgins Lumber Co., San Francisco, and the Strable Hardwood Co., Oakland.
Bernard Scott, acting secretary-manager of the California White & Sugar Pine Manufacturers' Association, San Francisco, returned to his office June 16, after an enforced absence of several days, due to a sprained ankle, which, although painful, is improving nicely.
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Big Seller andMoney Maker for the Retail Lumber Dealer
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Lumber merchantc can expand their bucinec by meeting the popular demand for Truccon Steel C.r"-ittt. St"niatd units are now available with eithet Rol-,rp Screens or Hinged Scrcengt Bq+ Casementr .itd S.t""ttt combine high quality with low coct. Our Los Angelee factory, local ware' houses and Pacific officec ineure prompt tervice' Write for dealer plan.
TRUSCON STEEL COMPANY
Pacific Coast Factory, Loc Angeles
Los Angeles, Calif. - 5480 E. Slauson Ave. San Francisco, Calif. - 74 New Montgomery St. Seattle, Wash.
Portland, Ore. 310-311 Seaboard Bldg. ,149-457 Kerby St.
(Continued from Page 90)
output of the Arizona mills is shipped out of the State, only about forty per,cent being used in Arizona. In addition tb the retail yards some of the largest pur,chasers of the Arizona Pine are: The Santa Fe Riitroia, United Verde Mining Companl, C. & A. Copper Co., and the Magma Copper 9ompa1f. In a recent talk given t"y Mr. E1ter, of ihe Santa Fe Railroad, at a meeting of th-e Arizona Industrial
ate holdings. The state of Arizona itself with its forty-six thousand acres of timber lands owns approximately two hundred and thirty million feet, making atotal of about eighteen billion feet for the Arizona stand.
It may be surprising to you to know that the average age of the pine tree in the Coconino forest is from two to four hundred years old. If you wish to satisfy yourself as to the age of any particular tree, just count the rings in the old stump and figure one year for each ring. Thiswill S1r'e you the age, and when you find a ring wliich is hardly discernible you will know that tl-rat rvas a lean year in moisture, whereas the heavy rings indicate bountiful moisture, warmth, and generally favorable growing conditions.
Fartial aieat of plant of the Anizona Lum,ber & Timber Co., Flagstaff, Arizona. Shozas d,ele gates ready to leave f oV the camp diring Lumbermen's Conaention hetd there seteral yrorc ogo.
Congress at the Biltmore Hotel he stated that last year the Santa Fe Railroad purchased around thirty million feet of ties and timbers frbm the Northern Ariz-ona mills. The local box factories are_a.lso large purchasers of our product, using about fifteen million feet eich year.
Arizona possesses in standing timber under government control about twelve billion feet. under the United States Indian Department about five billion feet, and there are approximately three hundred and fifty million feet in priv-
Professor Douglas, of the University of Arizona, who has for years made a study of the Arizona forests, and who is considered one of the best authorities in the countrv. has secured some spe,cimens of the native trees taken from the rooms of some of the old pueblos in the northern and northeastern part of the State. Three of these in particu- lar are very interesting, they were taken from'ceiling beams used in the adot'e buildings, and show that they were cut with a stone axe. On one of these specimens Professor Douglas has determined that the tree wls cut in the year 1130, on another in the year I37O, and the other in the year 1770. These three specimens are still in good sound ,condition; the outside, or sap portion, showing only very little deterioration, the center, or heart wood, is practically in as good condition as it was the day it was cut.
It is not generally known, but it is a fact that Arizona contains the largest body ofvirgin forest in the country. This forest extends northfrom the rim of the Canyon torvards Utah, and some day in the very near future wi expect it rvill be logged from ihat side.
In a booklet announcing their latest product, IJpson Blue Stripe Insulation, described by them is ,,the new'and more efficient insulatjon", the Upson Company have collected a lot of scientific information on the subiect of insulation, and this is presented in a very readabfe way for the use of architects, lumber dealers and consumers'rvho wish to know more about this important subject.
The foreword in this booklet says in part: ,,lJpson Blue Stripe Insulation is a vitally impoitant iontribution to the building world, a product !ha! will quickly take its place in the markets of the world. It fills in existing need.
"fn early days when fuel and structural matirials were cheap-when thick lumber and stone walls were commonly used, the question of insulation was comparatively unimpor_tant, but in these days of increasing costs for both fuel and house construction, the situation has entirely changed. Insulation today is a vital consideration in every kind of building-new and old."
The manufacturers claim for this product that it pays fo_r.itself in building and fuel savings in the new home, while in the old homes more than haff the heat loss can be saved by insulating, the attic. Insulation, they say, is as necessary in hot climates and on hot summei days as in cold climates and on cold winter days. Tests made rec.ent]y .by Pr. .!e1n O. Knudsen, consultant physicist at the lJniversity of California at Los Angeles, sho#that this, material also has great merit as a sound deadener.
'l'he United States Civil Service Commission announces the follorving open competitive examinations:
TIMBER EXPERT, $3,200 TO $3,700 A YEAR
i\SSISTANT TIMBER EXPERT, $2,600 TO 93,100 A YEAR
Applications for timber expert and assistant timber expert must be on filewith the Civil Servi,ce Commission at Washington, D. C., not later than July 9, 1930.
The examinations are to fill vacancies in the Forest Service, I)epartment of Agri,culture, for duty in the Pacific Northwest Region of the United States, and in positions requiring similar qualifications.
The entrance salaries range fiom $3,200 to $3,700 a year for timber expert, ar-rd from $2,600 to $3,100 a year for assistant timber expert.. Higher-salaried positions are filled through prombtion.
Competitors will not be required to report for examination at any place, but will be rated on their education, training, experience, and fitness.
Full information may be obtained from the United States Civil Service Commission, Washington, D. C., or from the Secretary of the United States Civil Service Board of Examiners at the post office or customhouse in any city.
By Konneth Smith, Los Angeles
Kentteth Smitk
Theodore F. MacManus, Detroit advertising leader, makes the point that, "Reducing the price of coffins will not stimulate the demand."
On rvhich one of my disheartened friends commented: "The lumber dealers in Los Angeles think it would."
If you really believe that, then it can be conceded that the majority of Los Angeles dealers are merely putting their convictions into practice. If, however, you honestly believe that the life-blood of business is profit, it is time to take steps to put your particular business in position to sell merchandise of known quality which at least gives real salesmen a chance to quit haggling and START SELLING.
Every honest thinker in the retail business will admit that grade names do rrot mean anything in Los Angeles under present chaotic conditions; that grades are juggled by many dealers; that many deliver the poorest grade they can "get by" with; that straight No. 2 Common is freely sold to the trade as "Common" and as "No. 1 Common"; and that the lack of definite. uniform, guaranteed grades deprives the uninformed consumer of his right to honest merchandise for the money he pays and likewise makes it imoossible for the merchant who rvould like to deliver good
John McMaster, 82. dean of the Red Cedar Shingle industry, died in Seattle. June 14. Ife was a native of Winchester, Ont., and came to Washington in 1889. He was a former president of the Red Cedar Shingle Bureau and of the Rite-Grade Shingle Association. He founded the John McMaster Shingle Co. in 1901, now operated by his sons, W. C. and E. J. McMaster.
Besides his sons he is survived by four daughters, Mrs. B. A. Terry, Marysville, and Mrs. Hugh F. Fiedler, Mrs.
R. T. Lamont and Mrs. Clara Niemeyer, all of Seattle.
quality to sell lumber up to a standard-because there is no standard.
There is a way out. Three leaders with vision and courage are moving to take their particular businesses out of the class with those who only sell down to a price and set a new fashion of selling up to a standard, They have accepted the opportunity offered by the West Coast Lumbermen's Association to grade-mark lumber here under their official supervision and with the registered WCLA brand. They are offering to all who wish quality lumber, uniform, guaranteed and plainly marked grades that are worth and can be sold at a premium over "just lumber". They are giving their organizations a chance to SELL quality and to get away from operating on the antiquated practice of the PEDDLER, offering uncertain and unknown merchandise and then HAGGLING over the price.
What they are doing all can do who wish. It is not obligatory tojust sit and wait in the hope that some Moses will create competitive conditions which will restore profits without you having to go to the trouble of changing your stocks and your method of selling.
You can do something foryourself. You can join the Ieaders. And please note thatmy suggestion is not that you follow the leaders, but that you JOIN the leaders and HELP LEAD.
H. A. Libbey, who for the past 15 years has been connected with the operating department of The Little River Redwood Company, Crannell, has been appointed general sales manager, with headquarters at Crannell.
Fire of undetermined origin destroyed the planing mill and warehouse of Fisher Bros. Lumber & Mill Co., Stockton, June 4. Loss was estimated at $50,000, and it was announced that the plant will be immediately rebuilt.
Figures are available for lumber production in the Douglas Fir regions of the Pacific Northwest for the first quarter of the year 1930.
The total production for that region for l9D was 10,147,A28,W feet, of which 80.35 per cent was Douglas Fir; 13.78 per cent was Western Hemlock; 1.60 per cent was
Western Red Cedar; 3.14 per cent was Sitka Sprucd, and the remainder miscellaneous.
It is practically certain that the total production for that region in 1930 will be conside'rably belorv those of the past several years. 1928 and'1929 figures were very close together.
R. R. Pattison, for many years associated with the lumber business on the Pacific Coast, died at Alhambra, Calif., on June 25, following a short illness. At the time of his death, he was connected with the Los Angeles office of the Chas. Nelson Company. Before coming to Los Angeles, Mr. Pattison was connected with the lumber business in San Francisco and the Northwest. He is survived by his wife, father and mother, and one brother. Funeral services were held at Alhambra on Tune 28.
Erskine B. Johnston, of The Little River Redwood Company, San Francisco, is making a trip through Texas and the Southern States in the interests of the Technical Division of the company.
Frank M. Wise, secretary of the United States Building & Loan Association, Los Angeles, was recently elected a member of the Executive Committee of the California Building Loan League. He is well known to the lumber fraternity of California and formerly was connected with the lumber business in Southern California. From 1914 to 1919, he was manager of the Bay District for the Patten & Davies Lumber Co., and general sales manager of their yards from 1919 to 1926, when he became associated with the United States Building & Loan Association. He still retains his interest in lumber affairs and is an active member of Hoo Hoo.
Unit Conetruction
bkJor Free Plane Indicating aVariefu oJ Sizec and Alternate Urce
EW settlers are confronted with a barn problem that is readily solved by this suggestion. By'this plan they are enabled to build on the unit system.with a minimum outlay, avoiding expensive mistakes and extravagant temporary structures. Bulletin 17 with accompanying (confidential) Suggested Lumberand Cutting Lists, illustrates different unit combinations, lists a number of alternate useE, and gives complete instructions for building any size barn. Ask for mat A-17.
This is but one of several poultry house suggestions. The use of this mat is recomrirended, to invite your poult4rmen customers to call and discuss their requirements.
Each of the plans included in the Agticultural Series have specialfeatures of proven merit. If a given one is not acceptable to your prospect or customer a combination may be.
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8afc.. 82.60 p cofumn incft The Fellow Who Wants to Be Hired
-Planing-Mill, Maclinery and Stock. Will dispose of our entire stock of windows, doors, glass and'kiln dried mill s_tock; also modern machiiery. Nerv 3 years -ago. Office equipment. Will sell by unit or as a whole. Property 3zS it. x 150 ft. with Sanla Fe track!ge._ Los Angeles Planing Mill Co., 1800 Industrial St., Los Angeles, Calif. Phone VAndike 8460.
Co.mplete Planing Mill plant and business of going concern. will sell as a whole, or will sell inventotv it mirket and lease ,building a-nd equipment. Plantloiated fifty miles from San Francisco in prosperous agricultural and resort section. Has been established fifteen years: certified bv Millwork institute; patronized by leading contractors t-o e.xclusion of competing mills and yards. -Owner, age 66. desrres to retire account of health. $10.000 will handle deal. Address Box 334, California Lumber Merchant.
Deijncd *" "lff",Ii"3f;Spccid pro In (luendtler Fru 25 Up Priq m AneDcrdo
ll8 No. Ccder St.GlqrdelcPLong Dou3br f5il-M
Will buy a good small yard, well located. Will consider partnership with management, or will accept position as y_a1{ or credit manager if with good live coniern. Address C-336, California Lumber Merchant.
Retail Lumber Yard Manager, Bookkeeper, Creditman, Salesmanager, Los Angeles experience and Lineyard; understands plan-book and sound financing. References. Address Box C-337, California Lumber Mdrchant.
Washington, June 15.-Approximately 3,500 lumber dealers have asked to be placed on a mailing list to receive th-e periodical issues of the sales helps se.-rvice being distributed by the National Lumber Manufacturers Asiociation under the title "Lumber Facts". Six of thtise special information folders have already been published; s6veral others in course of preparation, and they will be issued as often and as long as pithy data of use to lumber dealers can be collected.
Some idea of their value and their diversified character can be had from the titles of the folders published in this series to date. They include: Plans foi Farm Storage Units;The Case for Wood Sash ; Hardwoods and SoItwoods, Sapwood and Heartwood; Plans for a Wayside
Stand; Advantages of Wooden Boxes; and The Wooden {irplane Hangar that Withstood Thirteen Fire Attempts. Others in the series will include various merits of wbod and. the latest engineering data on its economical and servrce-lnsurlng use.
Their real purpose is to pass on to dealers valuable information which naturally flows to the National Association as a result of research and other information contracts. thug making it useful to the man who is actuallv sellins Iumber. Return postal cards are being sent all lisled deal-ers calling attention to the availability ofthis service. A large percentage of returns has been ieceived, and dealers who are being furnished with "Lumber. Facts" state that they are finding them both informative and helpful.
Vestern Logging, Lqqber and V'ood Using fndustry. 1930 Edition Now Ready
Covers all states !(/'est of the Rockies, British Columbii, AlasLa, Philippines and Hawaii. fndustries include Log-ging Operations, Saw Mills, Slingle Mills, !(/oodwortcers, lfood Preserving plants, Manufacrurers of Bores and Box.Shooks, Cross Arms, Sash, Do.or1, Frames, Handles, Excelsior, V"rr""r, c;;i;g;; -F;rrr,"i", iifp-;;J p;;;,-i;;et lrholesaleff, }::if, Buvers, Company General Stores, Company Fiotels, Camp Commissaries, i.;; M;r;i nor?aiif H";; "-J-bou*r c;;;i:
,---Abbey's Register is not simply a.dir-ectory of leading operations, butlists-b-oth-large and small; consequently, it contains approrimately looVo mote names than any sitnilar book published. Theri are many splendid reliinE ;;j t;ti;g opportunities among the small and mediun sized operations.
Abbey's Register sh-ows personnel, capacity, equipme-nt, species of wood sawed and all other information necessary to enable the seller to eelect Prospects intelligently, and-buyers to place-orders and inquiri""*ith "tt "nj"trilijii;;l-;-h;;;;;lji;'r";;;.
,Abbey's, with its 528- pages and over 10,000 listings, makes "f ,,op"r, book,, oi ;li; ;;;; 'sZ;;.r; h;t";-i;J; Order your copy today. Sherloc& Building INDUSTRIAL SERVICE CO.
- Portland, Oregon
(TheClcarlng Houte)
This column of "'wants" and "Don't wants" is fon TheFellow Who Wants to Buv TheFellow Who Wanti to Sell The Fellow Who Wants to Hire
oalue in lumber continuesr to be the standard of The LongBell Lumber Company. rl LUmDef economy, servrceability and permanence dePend much on exacting attention to all phases of production the sort of supervision and workmanship that leave nothing undone to make lumber producB most useful to the buyer.
Bcauty, mininum of labor tn lavlng and dup ebility ac thrcc important quelifiotiooc of Long. Bcll tndemarhcd oh flooriqgl And, beaure of thcre qualitier crcmyt The fint timc um fu almort tnvartrblv a retnt-curtonq, for q. prirec provea it! @noEy eod .stirfrctioq Buildo erc Gnding Long.f,311 tnde.mkcd fmdng r moet valublc hme raler rld. ataa
LONG.BEII "AIRTITE" FRAMES
Engrr" Gxnoni! loii., ln "rlocb to ptacta dir, uar atd dutt lakzc in Ins.full "Aitdtd' Fnmq, which erc findlng sdy rccpt nce tn dl tyea of bulldlnrr. Tbey met the enctiag dcun& of tbc mo&m buildcr, aot only for ftemer which afford ma:dmum gfuaEe to thc wethcr, but alrc for fnmcr wblch re full sddrcdonfron evcn rtendtrcint of dmbility end snomy. Macc frcm thc hcetwod of Dunblc Doudu Yr. D.ft dUuat/na.
And the trade-mark identifies these lumber products.
No wondef, then, that aggfessive retail lumber dealefs afe Pfofiting by using these sales points to reach buyers who want fuIl value.
R rL Iong Bldgo Krnsas City, Missouri Ltmbcrnct since 2877
Doudo flr Lunbcr, Tlmbcn, Door rnd Wlndow Frencr, Trinpelt Wcrtccl llcelock Lunbcrl Wertctr RcdCG&r Sfdha ud Shlarlcc; Sourb craPlnc lrrnbcr rad Ttnbcn; Soutb cm llerdwod LuubcrrTlnbcn md Trlnpel; Oat Iloorl4, 'CELLlr.d Ork Floorlag Strtpr,'CEluzcd O* Floor Ptanh+'CELL&cd Orh Floor Blockrl Cellforotr Whttc Plac Lrre bcr' S.rh erd Don, Bo: Shoob; Crcorctcd Sorthcla Plac Imbc, Tlnbcn' Portr' Polcr, Ttcr' Guer& Rdl Po*r, Pflrnr.
The tide of business activity recedes further as theiseason of'summer slacknees progresses . our index of the general volume of trade and production has declined again, fuom92.7% to90.5% of normal, and is lower than at any time since the beginning of the year. The industrial indicators are holding up fairly well against the seasonal decline, but the lateet general tlade indicators have weab ened along with commodity prices and the stock market . Business seems to be knocking off for a long summer v6Gation, letting things slide till it can formulate its prospecte and plans a little more clearly.
In our 33 years of business we havebeen through several depressions. We know what to do to help our dealers. We do not "lay down" and shout "No Business." THERE IS BUSINESS, but it tahes unified, intelligent effort to get it.
When business istough you need help-prompt help -in slealing and closing sales. No company which oells on price and promises alone can be of much eeryice to you under these conditione.
It takes a large experienced organization such as ourg to render the efficient, prompt eervice which is sorely needed at this present time. So let us all pull together to get what business there is-AND WE KNOW THERE IS BUSINLSS IF IT IS GONE AFTER PROPERLY.
