The California Lumber Merchant - January 1923

Attractit,e Photografhic Plans

Album No. l.

Inexpensive Homes.

(50) Exteriors

(100) Floor Plans'

Album No' 2'

All Star Bungalows.

(5O) Exteriors

(100) Floor Plans.

Albun No' 3. Stucco and Brick Bungalows.

(50) Exteriors

(100) Floor Plans'

Album No' 4.

(50) Illustrations

Two StorY HomesInteriors' Flats, Double Bungalows, Garages, Etc' Advertising CoPY.

Cuts,-Slides.

DisPlaY Posters

Itrand Colored

Mounted Photos

DescriPtives.' PhotograPhic Business Cards.

Bungalow and Garage Booklets.

Creative and TimelY

Direct bY Mail

Irtters, Circulars' Etc.

Own Your Own Home, NewsPaPer

CamPaign Pages.

Sketches and ' SpeciallY PreParcd

l'l an s.

Your business, Mr. Lumber Merchant, is to advise, assist and lend every possible aid to home builders, and to warn them of the dangers of the wasteful habit of investing their money in rent receipts instead of applying that same money toward the ownership of a home of their own.

becoming

Thousands families of Thousands of families every year are Decorrurg proud possessors of homes through the services rendered bv our representatives. If you are not equipped with a by our representatives. pian and tuilding service, if you are not a subscriber to our complete service to building material merchants' you should avail yourself of our co-operation and transform your brrri.t."" from one of simply selling boards to one of merchandising ideal homes'

write us for detailed information regarding this service, which has been created for you and is so easy for you to apply.

All His Efforts Wasted

' A_coclpey anil his American friend rr,aa ualhing down lhe street of on American toun one night, when an owl set up his ancient "Who-i-o! "Who-o-o! Who-o-o!" The Englishmor asfeil: "What is that?"

"Oh, that's an onl," oftsu'etrcd the Americur caually.

"I{eIl," stormed the insulteil Englishman, "1, lpow it's an'onl. But what is it tftcf's 'owling?"

O! " par with the owl is the business firm or individual who misdirects his efforts to attract trade. It is like crying down a well or shooting an arrow into the night.

Folks who advertise don't waste their efiorts. Th.y know exactly what ,lr.y are doing; therefore know best how to serve you when you b"y fr"* them.

HERE THEY ARE

S. O. KRANTZ llrurlltl Edltor

THE CALIFORNIA

How Lumber Looks

Developmentr of the last two weekr have provided no barir for expecting a lower price of lumber.

Thir appliea not only to Cdifornia but to the cormtry at large; but it ir particuhrly true in Catifornia.

Building operationr are far b€hind in every corner of the otate and the demand for lumber is goins to keep up. The larger commercial centerr have enough building work outlined right now to run t'hem well into the Spring; by that time ttere will be enough more to keep them going well toward the last of the year.

On the other hand, the rupply of lumber ir not growing any more plentiful; millr have been cloeed, firet by rtorm and then by food, althoush the period of vohmtary idleneer through the holiday season war cut rmurually short thir year. Every mill in the Northwect that ir phyeicdly able to opeate right now, and rhip itr lumber, ir rurrning; tte cargo millr particularly are keeping up to capacity.

The redwood indurFy ir runing full force after a brief holiday vacation.

Stormr along the northern coart have played havoc wth Cdifornia ehipmentr dnce t[e 6ret of tte year; one vecrel arriving in Lor Angeler harbor lart week had ber deck rwept of 2SO'OOO feet of lumber; anothcr had to iettiron a part of her cargo to enable her to make port. All verelr have becn ddaved account of tte weather, ro the receiptr probably will fall behind before the end of the rnonth.

Howerrer, up to the prercnt time, cargo arrivalr at bot[ the Bay di*rict and the South have been rrrnning clore to nomal; the fint ten dayr of tte month raw nearly 4Q(X)O,(X)0 feet comc in at Loc Angeler harbor; tihir volume went up to BO,(XX),(XX) feet by the middle of the month. The effecg of the rtorm will not be felt, however, if they are felt at a[ tmtil the lact half of the month, ro far ar cargo arrivals are concenred.

One of the dirtinc characterfutice in the prcs€nt rnarkct ig the rtrength of rhingler-all gradec, both dry and gleen; The intere* arotrred in the referendum elec{ion campaign last Fall har brought ehinglet prominently to the attention of the public-both as a roof and ddervall covering. The fringle folkr are going to reap a benefit from thir circum' stance for quite a while, although at the time tbe prorpectr appenred mort hopeleedy rmpromiring.

Moreover, tte present campaign in favor of ctained ehingler has etrengthened all branchel of t[e trade.

But the shingle rituation findr ready ryrnpathy if,tte tone of the lumber rnarket. Mill pricet have advanced---quite sharply in rome liner. In the centerc of the 6r trade of the Northwed there has been rome apprebenrion lelt there bc another "run-awaytt market. But it ir underrtood that thc tendency that prevailed in rome cbclec to shoot pricel up ar far and ar fart ar the trade would rtand war ovcrcone by tbe cornsel of wirer headr; while pricel have rtifrened, they have not riren abnonndlY.

California buyere are reported to be biddinc againrt each other at the millr.

The lath market ir firmcr end rupply tcaceMeanwhile, however, the retail trade in variour partr of tbe rtate has found iurtification to rervire the figrrra on t[eir quotation lirtr. Recemt dight advancs have not af' fected the demand, for the reaultrnt increare h ro rrnall ar not to be noticed.

While every rec{ion of the rtate ir trcmendoudy rhort of homel and peoplc are entturiastic in tbeh eagcf,ne$ to build, any rtubrtantid advance in price might have a correrpondingly adverse efiect on tfts a6rzing record of building activity that ha,r characterized the lirfe of the rtate in the lart two yearr.

PLAN FOR 1923

PIan in advance your work for 1923.

. Dontt leave it to chance.

Dontt trust to luck.

Dontt wait for ttsometfring to turn up.tt

Success never came that way to anyone but a fool, arrd few of us want ruccest badly enough to be willing to qualify in that class.

San Joaquin Valley Folks Entertain at Fresno Next Saturday

be the big day in the the following committees to serve for the activities of the Next Saturday, January 20, lumber circles of Fresno.

It will be the occasion of the annual meeting and entertainment of the San Joaquin Valley Lumbermen's Club, and also a special meeting of the Directors of the state association.

The Fresno lumbermen are making extensive arrangements to en,tertain not only members of the San Joaquin Valley Association, but visiting lumbermen from various other parts of the state and their families.

At noon the Directors of the state association will be guests of the San Joaquin Valley Association at a luncheon in the Hughes Hot'el. Following the lunch the San Joaquin Valley members will hold their annual meeting and election of offiicers, hear committee reports and transact other routine business.

J. C. Ferger, President of the Association, h,as appointed

Registration: W. K. Kendrick, R. O. Deacon. Banquet, Music and Entertainment: F. S. Minard, J. C. F-erger.

Reception: F. D. Prescott, W. D. Landram, Elmore King, Erwin Frane, A. J. Russell, Frank Wright, J. G. Ferguson.

The event of the day will occur at the Hughes Hotel at 7 o'clock in ihe evenin,g, and will be in the form of a banquet and dance for members of the Association, visiting lumbermen and their farnilies. Some high class entertainment has been provided and a corps of excellent musicians have been enaged to furnish music.

President Ferger and other members of the Association want all lumbermen visiting in Fresno or able to reach F'resno for this occasion to ioin them in their festivities.

Careless Car Loading Again

Again we hear complaints on the part of California lumber buyers against some of the mills in the northwest on account of careless loading.

Every once in a while the subjec't comes np and every time the offending mills take heed and prornise to do better. And they really do better for a, while. Then old John W. Carelessness seems to take hold of the job of loadin,g up in Oregon and the boys at this end of the line are up against a combination of grief, confusion, damaged stock, claims and dissatisfied customers. Just as if the average retailer didn't have enough to worry about already !

"The rail shippers-or some of them, at least-are growing terribly careless in their loading," said one prominent retail operator the other day. "They simply are throwing the stuff into' the cars helter-skelter as a man rnight pitch

in unbaled hay. This makes it expensive for the buyer to unload .it, which is extremely unsatisfactory, and spoils a lot of finished lumber besides ripping the tongue and groove off of ceiling, flooring and the like, an.d splitting rustic."

Of course, not all the mills are guilty of this kind of practice, but the carelessness of a few of them reflects discredit on all of them. As a result the entire rail shipment business suffers.

This is a vital nratter with those yards that buy most of their stock rail shipment and The Californira Lumber Merchant will be glad to receive comments from other retailers who have suffered from this evil.

Also we will be glad to pr,int anytl-ring that the mills have to say in defense of the practice-if there is anything defensible about it.

Annual Pine Meeting in S. F. Jan. 25

The annual meeting of the California White & Sugar Pine Manufacturers' Association will be held in the Association headquarters in the Call Building, San Francisco, on Thursday, January 25th at 9:30 in the morning.

A full attendan.ce of the directors and rnembers is expected.

C. Stowell Smith, the Secretary, says that the sessions will be confined purely to the business meetings, annual election of officers, reports of committees and other routine affairs. No formal acldresses or entertain,ment are contemplated.

One of the important subjects that will be up will be the proposed revision in grading rules. A few weeks ago a committee representing the California Association met with a similar comm:ittee of the Western Pine Manufacturers Association, at McCloud, with a view of adopting rules for both Associations. The report of this committee will be before the meeting.

Accordin,g to preliminary reports all the pine manufacturers in the California district, which emibraces also Southern Oregon, have had a prosperous year and expect a continuation of the present dernand thru the new year.

llhe Value @f a Smile

By Jack Dionne

Not long since I read an article in a newspaper that interested me tremendously.

It was the story of a damage suit in court

A little boy had been struck by the brohen end of a live wire, which touched one side of his face, burning and paralyzing it.

In court, the boyts lawyer asked the little fellow to turn towards the iury and smile.

He tried. One side of his face smiled, but the iniured side just puckered up in a hideous and pitiful contortion.

It took that iury iust twenty minutes to give him a verdict for twenty thotrsand dollars.

Twenty thousand dollars was thus legally certified as the value of a smile.

There's a grand thowhfr thene. If a smile is wofth twerrty thogsand after you lose it, it must certainly be worth at least that much while you still have it.

Then every one of us has a twenty thousand dollar asset that we hadntt so considered.

Are we investing it like it had that much value? Ane we mat<ing it do that much good?

[.,etts all put our twenty thousand dol}ars worth of smileE to work during 1923. It will mahe the world better and brighter, anrd every pathway smoother.

I mean no discredit to any church that seeks to help mankind; I honor e\rcry man who believes in God; but I declare _it to be my faith that whln I meet a man the smile on whose face advertises the peace and happiness in his heart and the love he feels for all meni f"a that I am standing in the presence of a priest in the greatest of God's churches-the church of the Brotherhood of Man' Robert Ingersoll said that "good natgre is the _cheapest yet most-;;iusble 6f At commodities, and love is the only thing that rehrrns IOO% to borrower and lender both."

Let's trade smiles in 1923.

WHAT MEAlIS

It means to the lumber trade of Galifornia, that a concern of the first caliber from a standpoint of production, equipped with

3 Modern Mills

I Big Greosoting Plant

15 Steamers Hauling Lumber

I Splendid Selling 0rganization

is ready, and anxious to furnish your lumber needs, your lumber service, and your lumber satisfaction.

It means absolute satisfaetion to YOU.

Your hardwood needr can all be filled at

Complete Retail Yard Stocks

Fir Dimencion and Boarde Dried in the Rough-Surfaced on your order into the car. --Bnght' urriform material ..lVhite Plne from C,ali' fornia and Oregon. Seasoned lumber both airdried and ldlndried. Our stoclc are well assorted. ..Shipmentr as prmpt as the raitroa& will supply can to load.

Try ur on your next onder.

L. B. Menefee Lumber Conpany

Mraufecturcrr

PORTLAND, OREGON

The growing demand for hardwood ineide finish in homee as well as store and offrce buildinge should bring you a good bit of buginess.

Do not turn any order down a! we can eupply your wants promptly and to your advantage, from our gtock of

OVER THREE MILLION FEET

FINEST DRY HAR"DWOODS, FLOORING, PANEIS, ETC.

Wholesale Importers and Exporters

Har ifiw ooil Heailquafier s Sth and Brannan Str. for Fifty Yearc San Francirco

Lumbermen Golfers Prepare for Battle at San Gabriel January 30

What, ho!

Here is a lumbermen's golf tournament all cooked up and just about ready to bring all the boys in Southern California who can play golf, or think they can play golf, together at the San Gabriel Country Club on Tuesday, January 30.

That's about all there is to it. Every lumberman in Southern California and every lumberman from any other part of the universe who can be at San Gabriel on that particular day is eligible to enter in the tournament and share in the day's fun.

Play will start at 9 o'clock in the morning and various competitive matches will continue through the whole day.

The entrance fee will be $5, which will pay for lunch, dinner, green fees and go to pay,for the prizes.

An informal committee in charge of arrangements consists of Mark Lillard, Robert Forgie, F. M. ("C"pPy") Slade and G. R. Tully.

The committee has only a partial list of the golf,ers in Southern California and is eager to hear from all who play themselves, or who know of others who play.

' Send in your name and fee to Mr. Lillard or Mr. Forgie at ffi2 Central Building, Los Angeles; Telephone, 159-29.

The committee ought to be notified in advance of every-

one who expects to take part in the play, so that they can arrange for accomodations at the club.

The tournament is open to all lurnbermen, resident or .visiting in South,ern California, regardless of how well or how poorly they play.

Some handsom'e and substantial prizes are being hung up by vari'otts firms and individuals as w'ell as by the committee.

Vt*V entries are coming in already. By the day of the toury'ament a small army rvill be on hand.

I FI,LL RE-ELECTED PRESIDENT DOUGLAS FIR V I CLUB; PARAMINO AGAIN IS SECRETARY

VAt the recent annual meeting of the Douglas Fir Club of San Francisco, Walter C. Ball of the J. R. Hanify Co. was re-elected president, F:ank O'Conner of the Donovan Lumber Co., vice president, and Frank Paranlino of the Paramino Lumber Co., secretary and treasurer. This will be Mr. Ball's third term as president. ,Mr. Paramino has been secretary and, treasurer of the club ever since it was , organized about ten years ago.

The Douglas Fir Club meets every Tuesday and its members are either owners or direct mill representatives of the Douglas fir mills of the Northwest.

tl il t\ ZZRedwood Belt I.OOO.C)OO I

TheThree Things

Nettleton Lumber Co. Gets Four More Ships

Four additional lun.rber carriers for service between Puget Sound and Southern California have just been char-' tered by the Nettleton Lumber Company of Seattle and will be placed on this run at once.

The vessels are the Santa Rita, the Santa Inez and the John C. Kirkpatrick, each r,vith a capacity of 1,500,000 feet, and the schooner Rose Mahony with a capacity ol 2,640,000 feet. The Rose Mahony probably will be towed by one of the other vessels. The company also has available the motor ship Culverra and occasionally charters several of the Forest fleet ,of boats. Heretofore the company has been handling fully 8,000,000 feet a month but the new arrangement will greatly augment that supply.

L. R. Gaynor, Jr., manager of the Nettleton Lumber Company, has been in California for the last week. While in San Francisco he concluded negotiations with the vessel owners for these charters. He now is in Los Angeles where the company maintains its southern sales offrce in charge of Paul IVIasters.

The Nettleton Lum'ber Compa,ny operates at Seattle' one of the largest and most modern mills in the fir district and also has direct satres connections with half a dozen or more oI the best mills in both the Seattle and Everett districts. It is able to draw on all these plans to satisfy its southern California requirernents.

"With all these mills to supply us with stock and a good fleet of vessels to carry it, we hope to be giving even better service through the present year than we gave last," said Mr. Gaynor. "While we have had our office in Californit only a year now, we are convinced that this is the biggest lumber market in the world so far as the fir trade is -concerned. The rail trade in the Northwest has not been so very brisk for the last several months, but this is clue partly to the car shortage; but even with a normal car supply giving full access to the markets of the Middle West, California continues by far the best lumber market we have."

The Nettleton Lumber Company has completed arrangements to move its Los Angeles ofifices from the ConsoLidated Realty building to the new Bank of Italy building, now nearing completion.

BEN REED OFFERS PRIZE FOR MOST ORIGINAL LUMBER SALE IN S. F.

The Lumber Salesmen's Club of San Francisco h€ld their first meeting of the New Year at the Palace Hotel on January 8.

Eien Reed, Secretary of the Lumber Association of San Francisco, was the guest of the day and gave an excelient talk on salesmanship and the m,erchandising of lumber. He also spoke 'on the uses of wood in the lumber industry and announced that the Lumber Association were offering a prize of $50 to the lumber salesman, who made the most original sale in San Francisco within the next sixty {a-ys. ietters of appreciation were read from H. J. Williams, George Cornrvall, and Jack Dionne, who were reeently made honoiary members of the Club. Arrangements for the club bowling tournament have been completed and the first session was heid on January 11.

SAN PEDRO LUMBER CO. HAS NEW HARBOR SITE

The San Pedro Lumber Company has acquired a new wharf site at Los Angeles harbor, on the north side of the \\rest Basin and, it is understood, will develop it for its future operation. The new site will provide considerably more room than the old.

r-Thatch rnakes the Home Beaucifull

UPREME in its artistic color appeal, of trnchallenged durability, Color-Thatch will become known to Californians as a roof and sidewall covering par-excellent.

color-Thatch is our trade narne for comb grain (quarter-sawn) red cedar shingles of perfect grade specifications, entirely irnpregnated by special process with Cabot's creosote shingle stain.

Cabot's stains have, for half a century, been the standard of quality by which all other shingle stains are judged. That they arethelongest lived, of rnost durable and beautiful color, is due to years o.f experience and staunch Yankee honrdsty in their selection of ingredients and manufacture.

California lumber merchants will find an instantaneous demand for Color-Thatch-and it will be a teal money rnaker for you.

Space forbids our telling you all about ColorThatch here, but your inquiry will bring complete information, and prices, and our dealer proposition.

Dealers!

The Willianrs Stained Shingle Co., Vancouver, Wash., U. S. A.

Gentlemen: Please send me dealer proposition, prices and cornplete informatiorr about Color-Thatch.

ll"his Holiday [-etten

S PEED Gets'Em!

We've got the qustity of goods io aupply the Southern C-alifornia lrlmber tt"d., and above all w" have the "'Ui[ty to give uneqtralled cervice in the matSer of delivery. We malre

24How Delivery

to any part of Southern California on Stock Material

One week's delivery on Special Manufactured l\[nterid

1-r

We carry in stocL a big supply of frr aird white pine doors, windows, and sash. Also glaEs. Also fir and redwood columns, fir and redwood garage doors.

WE MAKE SPECIAL INDUCEMENTS ON ORDERS OF 2OO OR MORE OPENINC'S

lf you want Quality, Saticfaction, Service and Far! Delivery, lVrite, Wirc or Phonc Ur.

Telephone: Pico 6740

Gets

Aar@ss lEeca\ilse It Cannies the Good Old lPensonal 'l[ouc[t

Here is a very efiective and unusually impressive form of holiday letter which went out this season to the friends and patrons of the Brey-Wright Lumber Company of Porterville.

Besides conveying the formal greetings of the firm, the letter carries i delightfully intimate and personal 'touch that caanot be given jn an ,ordinary form letter. This is due to the obvious circumstance that it contains an abundance of originality in both thought and expression. It was signed by Alberta Ruth Brey, vice president of the company, who dou,btless was the authoJ, and who is a y,oung woman of many original ideas. Anyway, read the letter:

Christmas ! Under the magic of that word-Christmas-the time of H,olly, Roast Turkey, Plum Pudding, and Santa Claus-our business cares are forgotten. Christmas I The wish comes to extend the greetings of the Season to y,ou.

Christmas ! That season when everyone thinks less of himself and mbre of his fellow men. And thinking of our fellow men, makes us think of you.

We wish to thank you for the business you have placed with us. It is sincerely appreciated. We wish to thank you for your cooperation, and for your indulgences when we mav have been at fault, a few unfavorable situations may arise no ,matter how hard we may try to avoid them.

Christmas-and then the NEW YEA,R! It is the New Year that concerns us all now. The Old Year will soon be past, and no matter how much you wish you can never bring it back. And so with the New Year before you, the ever changing scenes that it brings, we can only stop for a mom,ent and wish you and yours Success in all you undertake; Happiness in your daily duties, and Prosperity. [{ay these all be yours not only for this Nelv Year, but for all the New Years to come.

YES, THAT'S RICJTIT; WILSON'S MARRIED

The taunting rem;arks of h,is friends to F;orrest Wilson of the Fletcher-Frambes lumber organization on the eve nf his departure for San Francisco just before Christmas seem to have been founded on reason. For he returned ,home a few days ago a happily married man. The bride was Miss Ida Aicher, the sweetheart of his school-days, and one of the fairest daughters of Oakland. After a honeymoon of three or four days around San Francisco Mr. Wilson returned to his office in Los Angeles but is going north very soon to br.i-ng his young wife back with ,him. They will live in Lo's Angeles.

It is the selection of only the best rough oak lumber. All lumber is thoroughly air dried before being placed in kiln.

It is kiln-dried in modern moist-air kilne.

All lumber allowed to cool for 72 hours after kiln-drying, so that it will attain its natural condition before it is manufactured intb flooring.

Modern machinery used in ripping, which reduces crooked flooring to a minimum.

Best side-matcher machines known, kept in perfect condition at all times, thus insuring perfectly matched stocl(.

A famous end-matcher machine used, making this feature of our fooring perfect.

High class, experienced graders, standing directly behind the machine, mark the grades as the stock is manufactured.

r

Chief inspector and several assistants constantly check the grading of the men behind the machines.

All Long-Bell oak flooring is bundled with annealed wire, two pieces to each bundle.

Moisture-proof sheds keep the stock in perfect condition.

A large well assorted stock on hand at all times, enabling us to give prompt service to our trade.

Good average lengths shipped in all grades and sizes.

Long-Bell oak fooring can be identified by the LongBell trade-mark on every piece.

Clark Tells How Rite-Grade Folks Will Help Dealers in 1923

An advertising campaign for Rite-Grade shingles which will reach the architect, contractor, retail lumber dealer and the building public during 1923 has been planned by the Rite-Grade Shingle Association, according to the re-

port m,ade by Donald H. Clark, secretarymanager, before the Srhingle Congress which convened in Seattle, recently.

'JThe big feature of ow 1923 program," exolained Mr. Clark "will Le the intensive backittg up of dealers with proper advertising matter to use in their own territory in addition to the advertising which the Association is do. ing direct to the users of shingles. There will be an adequate background of national advertising carried in national magazines which appeal especially to home owners and those who have a great inter-

the bill-will be told the Rrte-Grade story in his or her own favorite publication and in lan,guage adapted to the individual interest.

"In order to keep in the closest touch with the dealer, miessages will be carried to him eaeh month through the leading lum'ber trade journals. A prominent feature of this advertising will be the intr,oduction of a new trade character called the "Rite-Grade Inspector":lhrough u'hich we will be able to picture in a graphic way. the real idea behind the inspection of Rite-Grade shinglis, and impress on the retail lumber dealer that our sh,ingles are really given thorough inspection by trained men."

Specific dealer helps mentioned by'Mr. Clark in his report include reprints of the folders which proved most popular last year. The Right Grade of Rite-Grade, Mr. Shing Gelnail, and Simple Secrets of a Forty Year Roof. A Dealer Service Catalogue will also be issued, listing all the vari'ous dealer helps and including reproductions oI the electrotypes, trademarks, motion picture slides, etc., which the Association furnishes. Two new helps will also be furnished-the Rite-Grade Wall-Chart for' architects and retail lumber offices and an outdoor sign to be used on jobs wh.ere Rite-Grade shingles are being used, carrying the

est in bettering their homes.

"Because of-the ever increasing use of shingles on the farm the Rite-Grade program this year is going to pay special attention to the development of the farm market. This will be reached through a series of advertisements in a national farm magazine with a heavy circulation in the states where the mrost shingles are sold. These advertisements will feature a new booklet, "Shingles on the Farm" which will give the farmer real instructive help for-the use of shingles lbout his farm and will inform him of the RiteGrade ideas which enables him to secure a standardized and guaranteed shingle.

",\ichitectural and building journals will carry the kind of technical information to their readers which will impr'ess tlpon tlretri strongly the ircll'antaes of using -RiteGrade Inspected shingles. In fact every important factor in the diitribution of Rite-Grade shingles,-dealer, contractor, architect, builder and the man and woman who foot

Did You Know

that this firm sells high grade Sugar and White Pine, Red Gum, Oak, and cabinet woods as well as Pacific Coast Forest Products?

How do you like our "Shingle Service?"

LOS ANGELES

Stoclc Exchangc Bldg. Pico 3233

Rite-Grade Inspector who Will Be Made Prominent in Advertising

name of the dealer who sold the shingles. There will also be a ftrll supply of the "Prize Book of All-Shingle Homes" which was so greatly in demand last year and a new "Garage" folder which will show plans for several popular types of all-shingle rgarages. - ;'The entire plan for oar 1923 campaign," explained Mr. Clark, "is designed to follow-up closely and to supplement the one which has been carried on for several years by the Rite-Grade Shingle Association. We have spent many months gathering data from Rite-Grade dealers throughout the country; and in analyzing the_ successful elements of our previous campaigns. The result is a program designed to aisist Rite-Grade. dealers in the sale of Rite-Grade shingles in the way they like best. Demand for Rite-Grade shingles is growing every year. This growing appreciation among architects, builders, dealers, and home owners throughout the country that the best is really the cheapest in the long run, and that they are willing to pay a reasonable premium for a Red Cedar shingle that is standardized and guaranteed."

DONALD H. CLI\RK

THE SHINGLE BEAUTIFULI

Mr. Dealer-

I you want to Progrsss-kssp in step with STARKS-who originated the staining of shingles in the Bundle while hot and free from moiih*e "" th"y come from the Dry Kilns.

STAINED

with Starks Outside Stains-guaranteed not to wash off or fade in five yearr.

IOO% wood preserving Coal Tar, Creosote Oils and chemically Pure Colors.

Why Pay Third Man Extra Profit

to stain shingles in transit, with unhnown ttEo calledtt ehingle stainr that are NOT guaranteed.

(

"The Shingle Beautiful" Insist Upon ') "5 Year Guaranteett t 6'MiIl Guaranteett

t'Price per Thousand NOT per Squarett Start Right---Starr Rieht

Write-or Wire T6dav -

BUNGALOW BROWN DARK MOSS GREEN W BKUWN TILE RED MO

New Year Gives Big Promise to Pacific Coast Lumber Producers

The passing ot 1922 and the beginning oI 1923 opened a year of more than usual promise to the lumber'manufacturers of the Pacific Coast.

In 1922 the, production of Southern Pine was much greater than in 192I. It was, in fact, a most 'prosperous year for the producers of that commodity' and the 'market demands caused the Southern mills to produoe to the limit at splendid prices.

The result was that the year cl'osed with Southern Pine bringing a high market level, and with the prodtrcers of that comm'odity "sitting pretty" as the saying goes'

And while that means much to Southern Pine folks, it also has a significant meaning to western lumber producers, for prosperity for Southern P,ine means less severe competition with w,estern w,oods wherever they meet; and increased production of Sortfhern Pine brings nearer the day when westeln woods will be called upon-without intense competition-to supply places where in the past Southern Pine has long been used.

Within twelve months, for example, a string of the biggest and best kn,own Southern P,ine mills of Louisiana will :cut their last log. One firm operating two huge mills at one point, will be cut and gone. Another firm operating a 200,000 capacity single shift mill, will be through. Another firm operating one of the big quality 'mills of the state, u/ill cl'ose its doors, and blow its whistle for the last ,t,ime. All three of these plants are located in the famous 'Calcasieu long leaf district. There are a string of other piire mills in Louisiana and Texas that will cut their last log, or very ,close to it, in 1923.

i And there ,are scores of big pine mills in Louisiana, Texas, Arkansas, and Mississippi to whom a y'ea:'s cut is

now a great part 'of their timber, who now with every month that passes secure a greater respect for their remaining trees. And this respect that g:ows with scarcity, mreans prosperity for western lumber producers, because with this respect comes a sense of value unknown in yeers gone by,

In other words, regardless of conditions, Southe:n Pine is never going to be "given away" again.

Also in Louisiana there is a stern realization at this New Year time of the rapid reduction of that other great product-never large in supply and always valuable because of its original scarcity-Cypress.

In the next few months two ,of the ibiggest and best known Cypress m'ills in the state will blow their last whistle, and there are others that are rapidly getting close to their last logging site. Already.Cypress money is moving west.

It would seem reasonable that Cypress men would be interested in that timber 'most like their own for general utility-Redwood. There are many millions of Cypress cash in Louisiana that might be enticed toward California Redwood, it would seem.

During the year 1922 great quantities of Douglas Fir railroad timbers were sold in the huge Texas teiritory. Also west Texas bought considerable Fir lunrrber. The shipment of Fir lumber into Texas terminated where the short rates on Southern Pine began. But with every month that passes there .is opportunity for Fir to enter that great lnmber consuming territory.

'fexas and Oklahoma comprise one of the greatest lumber consuming territories on earth. Already that district

(,Continued on Page 36)

What's In A Name?

Eighteen years ago when owners of lumber properties into existence of the

a group of twenty-three made possible the coming

Lumbermen's Underwriting AIIiance

A Southern Lumberman urrefts3-

"We like the name you have chosen for the youngster. To ua 'ALLIANCE' spells CO-OPERATION ""d th" future stren_gth y_hi.h co-operation will make possible. We predict a rapid and healthy growth for a new enterprise so well named."

This pioneer subscriber _to a pioneer exchange prophesied even better than he realized. The twenty-three origin"at iuric.iueri rtave increas,ed mapy-fold, and the modest $400,0m volume "f b;ri;;; covered by its first policies is now $120,000,000 or 300 TIMES as iaili.

Lumbermen who are not yet co-operating with the largest and strongest source of fire indemnity for lumbei properties at-reduced cost are cordially invited to confer with us, oi our representatives. Write or wire us that we may have them call.

CAR AND CARGO SHIPPERS

Fir, Hemlock, Spruce and Red Cedar Products

HENRY BUTLDING

Why Not Put aPremiumon Your Yard Manager's Efficiency?

By Jack Dionne

One of the most successful young line yard men in the whole country sat with me the other day, and talked about things in general, and the merchandising end of the lumber business in particular.

He is a man who is both progressive and conservative in his business operations, and a fine student of the business he has chosen to follow. He is progressive, because

Planning for bigger business

(IZIE ARE glad to announce a program of improvements and better' \4./ ments. invotvinc an expenditure of some S00,000.00, which we Y v believe will result in an increase in production and shipments that will prove more nearly equal to the steadily growing demandfor our Redwood products.

Wehave purchased two new electrically operated logging.engines which will increase our production and assure a greater supply oI Redwood logs for both our sawmills.

Our storage epacity and handling facilitiesare being expanded by the erection of an additional broken unit shed in connectlon wrtn our Milt S. ttri" will provide sufficiently increased sto-rage- {or d-ry lum' ber to Dermit full operation during the Winter, and will enable us to ""irv .'litg.t ti"eiue of worked- stock, to apply against the usual heavy Spring demand.

We are Duttinc in an additional loading track at the back of the "i,."i"c dlii ""? iuctoty to iacilitatej shipping of straight carload lots irt items which move in quantities' and we are bulldlng.twentJ-nre new cottages and adding seventy-live rooms-to the hotel at Scotra for the more comfortable housing of our workers.

he incorporates into his business methods the latest thoughts and ideas that have been found practical' He is conservative because he runs his business on sound business principles.

He is the sort of man you can always get a business idea from.

"What is the weakest point in the operation of line yards in your judgment?" I asked him.

"'fhe fact that the average line yard firm does nothing to put a premium on the efficiency of its employes, and therefore ge'ts little rnore than mechanical acceptance of the duties of each position," he promptly replied.

"In the first plaee," he said, "the average retail yard manager for line yard concerns is underpaid. In the second place he gets no more pay if he uses unusual effort to get business than does the fellow who simply tries to do enough to hold his job."

"In our concern we never pay a straight salary to our yard managers. We pay a salary and a commission, or rather, a share of the profits. We think a share "of the profits is better than a commission on business volume, because on a commission basis he would be tempted to secure volume at the possible exPense of safe selling, whereas if he gets a share of the actual profits, 'every bad account will be money out of his own pocket, and he will guard his accounts more scrupoulously than under any other system. We want a man to know that if he makes money for us, he will make money for himself, and we have the satisfaction of knowing that the more he makes' for himself the more he puts in our pockets, so we are delikhted to see him do well'

Office

3ll California Strect San Francirco

Millr ud Fectoriar at Sco6a' Metnbet California Reduood Acsociation

Lor Angeler Of6ce Centrel 'Building 6th & Main Strcete Humboldt County.

"I believe that nothing on earth would do more to raise the standard of retail lumbering than if the line yard folks generally wottld give their managers something to work for by putting a cash premium on efficiency. The weak men would soon take their proper rank, and the strong men would forge to the front and shqw their caliber."

(Continued on Page 45)

.

WThc Laryctl Manufacttrcrs and pk Tibttort ol Calllonb Rcdoooil Main

Good lDoors Hold Good Rusiness

And our "standard]", Colonial " and bungalow doors are indee d good doors, f or example: All-white--pine stiles and 1ails, which will not split and in which locks can be mortised in one-third less time.

Beautilully figured slash-grai! fir panels t'nat do not checl1.. that lnish perlectly either polished or enaqreled, and rhat meer i" |An, the exacting demands of particular builders.

Standard Millwork Products make permanent customers lor you. Ask your jobber lor them.

fuIay ve quote?

Forestry Students Meet in Open Air

Forestry students of the University of California recently dedicated an open air meeting place that is as unique as it'is appropriate. -It consists of eight redwood- logs-av.i"ei"s #oot 4O inches in diameter and ten feet lon-g, la-id not?roitally around a circle 24 f.eet in diameter' In the ".nt., is aiearth for an open fire. The circle is located in a,srove of eucalvptus treeJon the campus at Berkeley, close to- Hilgard Hail- the home of the Division oi Forestry' fn. ,rr?"" itself is a monumental group of trees and alitr"ogi less than forty years old, reaches a height of over 160 feet.--The circle is being used as a meeting place for-the Forestry Club, it being possible to hold most of the year's

meetings out of doors. On one of the logs is a bronze tablet bearing the following inscription: FORESTERS' CIRCLE

May the ideals fostered around this campfire play a worthy part in the conservation of the beauty and usefulness of our forests.

Gift of the Union Lumber Company.

The logs were donated by the Union Lumber Company at Fort Bragg, California, and were hewed out, to form seats, by the club members. It is rather fitting that forestry students should be able to gather for their meetings ina forest atm,osphere, especially so since the redwood and eucalyptus are representatives of the world's largest trees'

llonest, there isn't a finer, betier manufactured or more dependable Red Gedar Shingle made on earth than that of the Saginaw Timber Go., Aberdeen, Wash., whose product we sell in Galifornia.

lf we knew a better shingle we would try and sell lT.

Let us ship you a sample Gar.

The second car you will buy without being asked.

SA]ITA FE TUMBER Cl|.

HO\M PAINT UP INCREASES LUMBER DEALER"S BUSINESS AND HIS PROFITS

Paint up, like build up, is a constructive eletnent, a positive force in the ptogress of civilization. But paint up depends on another element, also constructive. That is the "fix up" part of the program. Folks don't paint up a place until it is in good repair. Therefore, when you help to organize and prom'ote the paint up movement, you are developing the desire for repair and fix up, which creates the demand for lumber.

Much has been said about the necessity for forest conservation. It is true that sttch a program is greatly to be desired. But it is also a fdct, probably not considered, that more money is wasted in the dam.age and deterioration of property through lack of paint and repair than is generally ieafited. Painting is looked upon as an expense when it really is insurance against otherwise certain loss.

fn- order to stimulate a desire to improve and beautify and preserve homes and buildings and premises, the power of the community sentiment must be enlisted, and this can best be done through the Clean Up and Paint Up campaign. It is to the interest of the lumber dealer to' be imong the forem,ost in conducting the campaign.

The campaign must arouse the civic pride of the com-

BETTER PAINT MAKES

BETTER HOMES

We'tte Got It

We have a paint proposition.to live lumber deders, who desire to handle paints of quality and backed by service.

Our materials aremade forpeople who know what good paint will do to improve the acceptability of their lunrber.

munity and its inhabitants, and a seuse of neighborhood duty in the minds of otherwise thoughtless and negligent citizens. This idea has resttlted in better homes and better communities all over tthe United States.

A clean Up and Paint Up Campaign is an organized, continuous community work for constructive and permanent results-work that can hardly get started in any six days, and rvork that embiaces many important things besides the street and alley scavenging that generally is .the only thing undertaken in the ordinary "clean up week'".

A real -Cl.".t Up and Paint Up Campaign enlists the whole community,hen, women and children, in the-locally organized cat-t-tpiigtt, ancl in the well-thought-out plans of thE community's -civic leaders to unite all interests and organizationt into one big active force to "make the home toivn.a better place to live in," and to do business in; to make the City Beautiful, and sanitary and safe-and to keep it so.

A Service Suggestion

SAVE THE REDWOODS LEAGUE REPORTS PROG. RESS IN ANNUAL REPORT FOR 1922

Substantial progress has been made in saving the -redwoods of Califbrnia as outlined in the annual report of the Save the Redwoods League, just issued to member's. Dur' ing the past year 2,000 acres of the redwood forests were reicued jrom- destruction, and will be preserved for the enjoyment of future ,generations

' Among the important developments in the movement during 1922 are the following:

Esdblishment, under the State Forestry Board, of the first unit of the Humboldt State Red'wood Park containing more than 2,C00 acres.

Determination of policy by State Highway Commission whereby timber ,on ri,ghts of way throug_h the R-edwood Belt will be preserved. The gift by the Lagoon Lumber Company of i stretch of timber along the projected-.State High-way.north of E,ureka is in accord with this policy.

Action by the Concatenated Order of Hoo-Hoo, ths national lum6ermen's fraternal organization, approvi'ng the purchase and establishment of a Hoo-Hoo Redwoo'd Grove. This is the first of a series of groves which, it is expected, will be preserved by variou's fraternal so'cieties of the nation.

Give a little more than the law requires; a smile to every customer; a helPful suggestion with every Purchase; unfailing courtesy to every complaint.

WHOLESALE LUMBER

AI{IIRTUT

TUMBER G(l. Fife BIdg. SAN FRANCISCO

Phone: Sutter 1801

1223 Marsh-Strong Btdg. LOS ANGELES

Phone: Pico 3332

WE FURNISH TONNAGE

Rates Quoted at Either Office

May we be favored with tbe opportunity to rerve you and subetantiate our claim of prompt cervice and quality?

Pine Folks Reject "Bull" as Name for Wood

The California White & Sugar Pine Manufacturers Association, has appealed to the United States F'orest Service to assign the name "western soft pine" to the woocl of the tree, Pinus ponderosa, lvhich is given the common name of "bull pine" in the last publishecl check list of the Forest Service. This check list has come to be pretty generally accepted as the list oi authoritative names of the commercial species of trees in the United States; hence its importance to.lumbermen.

The petition of the California Association not only gives the Forest Service a knotty problem to solve satisfactorily, but brings out the difficulties of one'phase of the huge standardization effort now proceeding in the lumber trade, namely, the adoption of significant Inames for different species of lumber

The California lumbermen clo not like to have their botanically yellow' pine called "vellolv pine" comrnercially, because the lumber is often very white in color and be-

cause its other aualities also differentiate it from the familiar southern yellow pine. The California people are especially aggrievecl because the list gives Pinus ponderosa the comimon name of "bull pine" and does not mention "California white pine" at all. The designation "bull pine" nray have been satisfactory in other clays, but the California Associatior.r does not "peddle bull" in the lumber or any other forr.r.r. As for sugai pine, the Association is im. mensely proud of its whiteness botanically and physically, but at the same tir-ne it has used this common name so long that it has come to have a distinctive trade value, as meaning a white pine of unique attributes.

lfowever, it is only the question of proper designation for California white pine that is now before the Forest Service. 'fhe Association desires to have the name "bull pine" abolished altogether, whether as the common nam,e or under the list.of names in use, and to substitute therefor "western soft pine" as the common name, with California white pine ancl "western pine" ,given as names in use; the former applying in the California White & Sugar Pine Association territory of California, southern Oregon and western Nevacla; and the latter applying in Western Pine Association territory, namely, Oregon, western Montana, etc.

Fire Insurance is protection against possible loss. PAINTING and REPAIRING is protection absolutely CERTAIN loss. You know it. Sell your trade on the idea.

a$ainst

Whole Valley Is Proud of Sacramento Lumber Co.'s Modern Plant

Here is a iate picture of the plant of the Sacramento Lumber company at Sacramento, of which Fred E. Conner is the president and general manager and {or which his wife, A. M. C'onner, is the advertising director, dnd originates many of the clever merchandising ideas successfully used by this enterprising firm.

Yes, the word "plant" is the only word that will properly describe this institution, for it is more than a mere lutnber yard or even a lumber store; it embraces all that is comprehended by these expressive terms, and more.

The plant, as the picture discloses, includes yards, st.orage facilities, wareh'ouse, planing mill, office, store and service features. ft covers 5.7 acres at l2th and B streets in Sacramento and is recognized as one of the rnrost modern and best "hooked up" retail and jobbing enterprises in the entire country. In addition to a complete line of retail lumber and its product the company handles building material of all kinds.

The two trees shown in the picture are Port Orford cedar and now are 25 ieet or more in height. They were sent to the company as seedlings from Marshfield, Oregon about seven years ago and have thrived wonderfully well in the Central California soil and climate.

The two little houses on the front lawn are modern, up-

to-date homes built true to scale. They are electrically lighted evenings and are a great drawing card in the way of constructive publicity. Through such effective methods the Sacramento Lumber company has developed an institution of which not only its owners and employes are justly proud but in which the people of the entire community p'oint out as one of the distinct attractions of their city.

They pary you $reatdr profits!

If there were no other reaEon for stocking Hipolito stock size Window Screens the greater profits make them wortrh while.

But, the superior quality of all our screenr builds your reputation for handling good materials.

ipolito Screen s?#i" Co.

Fir Losing Chinese Market Govt. Report

_ Douglas fir is facing fierce competition in the markets of China from Siberian pine, according to recent reports of the United States department of Commerce.

And this circumstance is of interest to the lumber trade of California because every foot of Douglas fir that is replaced in the markets of the w,orld by i competing wood means just that much more lumber available for tlie m.arkets at home.

The Chine customs figures for 19.21 do not give even a hint of what is going ,on in the lumber markJt in China to-day. The l92l custom's figures show imports as fol!ows: Siberian pine, 2,662,058 feet, and Douglas fir, 88,348,116 feet. From these figures one is led to-believe that Douglas fir has a stran,gle hold on the China market. Developments during 1922, however, have made these customs figures, from the standpoint of real trade information, very trnreliable indeed.

As a matter of fact, very careful estimates mad,e by strong interests enagged in the importation of Siberian pine into China place the figures for the first nine months of 1922 :as follows: 'Siberian pine, 40,000,000 feet, and

Douglas fir, 12.5,000,0C0 feet. The 792I ration was about 3 feet of Siberian pine to 100 feet of Douglas fir, but the 1922 estimtate (which is very near the mark) shows that 30 feet of the Russian wood is arriving to every 10O feet of American.

In the past the leading lumiber m,erchants who had an established position in China preferred to discourage the importation of Siberian wood, because it was easier io sell Douglas fir and also be,cause the profits in it were attrac- tive. Rather, however, than take a chance on Dou,glas fir this year, these interests are now sellinrg Siberian pine at prices ranging from $20 to $25 gold per thousand board feet, delivered at Shanghai.

While it is unfortunate that such a Douglas fir situation has been saddied on the Shanghai market, it is more unfortunate that this m.arket has been opened to the great flood ,of timber from the north, which will take a lot of stopping now that the Chinese realize that Si,berian pine is a very good wood for certain purposes.

HISCOX VISITS L. A. TRADE

Richard G. Hiscox, of the Western States Lumber Co. of San Francisco, spent several days recently in Los Angeles ,on business. While in the south h,e called on the Earl Hoffman Co., who are their representat.ives in Southern California.

The "Corners of Strength" embodied in every Hipolito Screen

"Customer Preparation" requires TIME and PATIENCE. You have all the TIME there is. cultivate the PATIENCE. Keep everlastingly at it.

Random Items-Mill Run

CALIFORNIA PLANT NOW MANUFACTURING PENCIL SLATS FROM NATIVE JUNIPER

Pencil slats, from which a great proportion of the lead pencils in the United States are made, now are bein,g produced successfully and in growing quantities at a plant recent established at Alturas in Modoc county, from native juniper trees.

Over 5C0 cords of juniper has been cut and hauled to this plant and is now in process of manttfacture into pencils to make up a portion of the billion pencils which it is estimated are annually manufactured from Arnerican woods.

The juniper logs are hauled to Alturas, some ten or twelve miles, by motor trucks. There they are first cut into sections 8 inches long, from lvhich blocks two and five-eighths inches squate are made. These blocks are then cut into slats of pencil length and thickness. The slats are shipped to the large pencil fact,ories on the Atlantic Coast.

PORTLAND LUMBERMAN VISITS L. A.

P. C. Stevens, one of the high-powered luminaries in the organization of the Charles K. Spaulding Logging Company at Portland, gave himself a treat by coming to California for the holiday. He visited his father in Los Angeles and also spent some time at the company's office in San Francisco which is presided over by James L. Hall. Mr. Stevens says that the trvo Spaulding mills in Ore,gon have been ,having an abundance of good business all Fall and Winter and he looks for a continuation of that happy state of affairs through the present year.

NEW YARD AT LAMANDA PARK

The Lamanda Park Lumbei Company has commenced operations at the corner of Daisy ancl Walnut streets in Lamanda Park. The yar<l is convenient to the Santa Fe tracks. A small planing mill plant also will be operated in connection.

MILL CUTS BOTH REDWOOD AND PINE

John Buckley has just completed construction of a small saw mill near Blue Lake in Humboldt county and already is cutting redwood and pine lumber f;om a convenient tract of timber rvhich he has 'acquired. Most of his cut was redwood, however. The mill has a capacity of 20,000 feet a day and is equipped with circular saws.

REDW0oD SPECIAITIES

We Manufacture and S€Il SPLIT SHAKES

NORTHWESTERN AND OHIO RETAILERS TO VISIT CALIFORNIA IN FEBRUARY

Members of the Northwestern Retail Lum,bermen's Association, embracing the territory of which Minneapolis is the commercial cenler, will join with members of the Ohio association on a trip to the Pacific C'oast in the early part of February. The Ohioans previously had arranged for the trip themselves but latest plans call for a joint tour of the trvo organizations. They will leave Minneapolis January 28 and will visit Oregon, Washingt'on and British Columbia before con.ring to California.

Tentative provisions call for side trips to Eureka and Yosemite park besides the regular stops in San Francisco and Los Angeles.

JUNTUS C. SNEAD CO. SUCCEEDS SNEAD-ROSE - LU'MBER CO. AT SAN FRANCISCO

E,ffective January l, the name of the Snead-Rose Lumber Company \ryas changed to Junius C' Snead Company, Charles Rose retiring from the business.

Mr. Snead r,vill continue to act as representative of the San Vicente Lumber Co. of Santa Cruz and will also conduct a general wholesale lumber business. He expects to extend his wholesale operations and after the first of February plans to put on one or two traveling representatives to cover the Valley and Coast districts.

Mr. Snead is well known among the lumber trade of California and for many years has represented the San Vicente I-un.rber Co. in the Bay territory.

FTER thirty-five years tesf in the fi"ry crucible of time, Pioneer Products have found Fame and Place in the busy marts of trade.

Men who know'have built the reputation of PIONEER PRODUCTS on a splendid foundation of PROVEN RESULTS, they have achieved a recognized standard in an age of exacting specialization.

8.,D. Minton, Presents Cost Figures on Producing Stock Moulding

Costs ,of producing finished lumber in various parts of California seenr to vary considerably, r according to estimates of several very reliable concerns bngaed in the busiNCSS.

A month ago The California Lumber Merchant printed a cost analysis by P.J. McDonald of the Los Angeles Plan- ing Mill Company show,ing the net co$t of producing finished lumber, based ,on a delivered price of $54 shipside at Los Angeles harbor, to be $98.06r/2.

Now comes Earl D. Minton. oresident of The Minton Company of M,ountain View, "nd pr.s"trts a set of cost figures, showing that moulding stock can be mianufactured and sold at a profit at g9l.2o from lum,ber costing $50 delivered at his plant.

r

The difference in the base pr,ice is due probably to the circumstance that Mr. McDonald figured on rough, ,green stock while Mr. Minton's figure is based on kiln dried stock. It might be added, too, that the price of rough green cle,ars has gone up since Mr. McDonald's calculations were made.

"We were very much interested," says Mr. Mint,on in submitting his report, "in the article *iitt..r by Mr. P. J. McDonald sl-rowing the cost of producing finished lumber.

"We keep a cost system which we think is equally efficient and m,uch easier to figure than the system published, and think it would be of great benefit to the mill men to discuss these matters."

Here is a specimen a page from Mr. M,inton's cost book with an explanati,on of how he arrives at the cost:

We would criticise the cost of this operation as inefficient because of the fact that the 3 pieces of picture mould sh'ould have been made from 1 piece 1x8 in the one operation, thus saving labor of ripping, amounting to $2.2O; and also saving 10 hours time on sticker, amounting to $8.75, or a total of $10.95. This saving inr turn would save about $2.70 on the shop burden and the sarne amount on the com'mercial burden, making a total saving of $16.35 on this one operatio,n.

Every factor in this cost has been proven in our plant, except the item known as shop burden, which includes electric power, \\'ages of foreman, and wages of sweepe:s and helpers. A complete analysis of this ite,m will be made sometime in .the near future and will be used in all our cost records.

The item of comm'ercial burden includes the labor of unloading from the cars, the labor of piling and sticking lumber, putting m,oulding int,o the racks, all depreciation, interest, office expenses, delivery, selling expens,e, insurance, compensation insurance, and is a proven factor in our plant.

We do not think interest on money .invested in buildings, machinery or land is chargeable to the cost of production, but depreciation on these ,items is chargeable to the cost of production. The returns a firm gets from its investment in machinery, land, buildings, is its net profit, and the net profits of course, should be greater than the mere interest on the mon,ey invested.

At present we are selling finish on this market at $100 per M. delivered on the job, and from ,our cost studies figure that we can s,ell as low as $91 per M. and still make a satisfactorv profit.

Country Produced 32,000,000,000 Ft. of Lumber in 1922

Production of both hard and soft wood lumber in the United States for the year 1922 is placed by the National Lumber Manufacturers' Ass'ociation at approximately 32,000,000,000 board feet, as compared with the estim,ated output of 25,026,WW f.or l92l and 33,798,800,000 feet for 1gZO. While 1922 did not come up to the 1920 level, which marks the high point of production in recent years, it is considered to have been a creditable and satisfactory achievem'ent in view of the extraordinary depr'essi'on of the industry in 1921.

In preparing its analysis of the progress of the industry for the year 1922 the National Association secured comments from executives of the various regional associatidns, and here are some of interest to lumbermen in California:

C. Stowell Srnith, Secretary California White & Sugar Pine Manufacturers' Association. Production of our mills will exceed last year's by probably 30 per cent. Inventories are generally normal for this season but far bel'ow normal oS corrlp2r€d to increased production, and the heavy stock carried over from last year, showing heavy shipments. Orders are the heaviest known, whereas at the be,ginning of the year they were probably the lowest in history. Prices have remained remarkably constant.

R. F. Hammatt, Secretary California Redwood Association. The close of. t922 finds the Redwood'industry in a very healthy condition. Producti'on and sales were about balanced, both being above normal and considerably in excess of. 1920 and I92t. The demand was good during the entire year and w,ell distributed throughout California ,the

We have ready for prompt ebipment ftom our Bay Point, Cal., pten$ a conriderable quantity of

Ix4 to 1xI2

Common Cedar Boards

We are ready to take cutting onderr for & and 4-inch Common CedEr Wharf Plantring. Ceilar

east and the export trade. The demand for December has been unusually -heavy and indications point toward a banner year for 1923."

Robert B. Allen, secretary-manager West Coast Lu'mbermen's association: All previous records of lumber production ,in the Pacific n,orthwest were broken by the 1922 output estimated at 8,715,763,000 feet by West Coast Lumbermen's Association. These figures apply only to the territory west of the Cascade Mountains in Oregon "1d Washington, which 6onstitutes the territory covered by the West Coast Association and which includes ninety per cent of the lum,ber pr'oduction of Washington and 79 per cent of the productibn of Oregon. The previous high cut record for the Douglas fir region was in 1920 when western Oregon and western Wa-hington pr,oduced 7,578925,W feet] This same region in 1922 shows a production increase of fifteen per cent over 1920. The 1922 lumber output exceeds that of the depressed year of l92l !l 58 per ient. New business booked by the mills of the West Coast Lumbermen's Association during 1922 was 44 per cent greater than in 1921 and, 42 per cent greater than in 1920. Shipments in l9Z2 were 45 per cent greater than in 1921 and 2l per cent greater than in 1920. Stocks unsold in the hands of West Coast mills at the close of t922 are reported very light in quantity and in poor ass'ortment as ,to.lengths and siies, a vlry different condition from that which prevailed at the close of 1920, when the previous year of record pr,oduction found the mills with over two billion feet of unsold stock on han'd. M'ills generally consider 1923 prospects encouraging.

ARIZONA"S LUMBER PRODUCTION IN T922 TOTALED 160,000,000 FEET

Unofficial estimates of the total volume of lumber cut in the state of Arizona ln the year just closed place the figure at 160,000,000 feet. This consists-mostly-of fi-r and plne native to the Rocky mountains. Ptactically all the iumber cut in the state is used locally. Much of it is cut into ties and used by the railroads serving Arizona.

It is estimated that 95 per cent of the entire cut is produced by five large mills, three of which are at Flagstaff and one each at Williams and Cooley'

FIVE REDWOOD MILLS DOWN FOR TEN DAYS

Secretary-Manager Ha,mmatt of the California Redwood Association reports that five of the association mills were closed temrporirily for about ten days after the New Year for repairs. The mills closing were Little River Redwood Co.. Northwestern Redwood Co., Holmes-Eureka Lumber Co., Bayside Lumber Co., and Dolbeer & Carson Lumber Co.

Every Lumberman in California wishes Governor Richardson a successful administration.

lT's ll 0 TRIGK-

TO BUY TUIIIBER OR $ilIIEHS UITII GROW'S PAGIFIG GOAST

TUMBER I]IDEX

Why Guess?

AT WHERE TO PLACE YOUR ORDERS WHEN YOU CAN HAVE THE qUAUFTCATTONS OF ALL THE WOnnr wHrLE coNcERNs cRoss TNDEXED AND AT youR Fnvcgn TIPS.

ALWAYS UP TO DATE

JUST THE KIND OF A BUYING INDEX YOU HAVE ALWAYS WANTED. SAVES TIME AND TEI"EGRAPH EIIl.s AIID INCREASES YOUR EFFICIENCY.

SATISFIED USERS ALL OVER THE

San Diego Lumbermen Entertained by John C. Barger at Ramona

San Diego lum.bermen and members of their families 'were_guests a few weeks ago of John C. Barger, owner of the Ramona Lumber Company and president of the Rarnona Chamber of Commerce, at a banquet and entertainment at Kenilworth Inn, one of the delightful resorts in the extrem,e southwestern corner of the state.

The party, numbering m,ore th,an 100 persons, motored out from San D_iego and made an inspection trip of the country around Lake Henshaw before winding up at the hotel for dinner. Meanwhile an informal re-eptlon was held before a cheering fire at the Wom,an's club house in Ramona.

The dinner was all that a party of excursionists could wish for; the otherwise close attention to the m,eal was plea.santly interru_pted _oc_ca slonally by community sin gin g, Ied by Mr. and Mrs. H. L. Sullivan.

G. F. Hoff, secretary ,of the San Diego Material Men's Association, and,one of the gifted speafters of the Southland, was toastmaster at the informal meetin,g that followed. Mr. Barger spoke a few happy words of welcome. Among those who replied were A. G. Larrick of the Barr Lumber_Company of Santa Ana, a special guest of the party; Fred Hamilton of the Benson LumbEr Comioanv of San Diego, and L. B. Hanna, former governor of l.forth Dakota, now interested in various San Diego lum,ber enterprises.

Mr. Hofi as well as Mr. Larrick and Mr. Hamilton took occasion to point out the wholesome social relationships

d.eveloped among_the lumbermen and their families through the influence of Hoo-Hoo. -San Diego is one of the stron"g- est Hoo-Hoo districts in- the country, practically 100 pEr cent of the lumbermen there being rirembers of ih" ord^.r. And it is notable that there is a closer bond of friendship and personal good fellowship among the lumbermen theri than in most communities.

Before starting -op thp return trip to San Diego the v.rsitors presented Mrs. Barger with a huge box of ionfectionery.

Those members of the party who registered their at_ tendance at the fnn -werer q. F. Hoff, Eva L. Hoff, J. C. B-argar, Mrr. J. C. Bargar, Margaret Barger, Edwari E. Mc9_ormick,. Florence C. S-trllivan, H. L. Sufivan, Georgette P. McCormick, Mr. and Mrs. W. J. Hudnen, A. S. kerfoot, Ruth V. Kerfoot, V?ty f. Jolins, A,ugusi F. Lusardi, Mrs. A. F. Lus,ardir Jeff L. Crandall, -W. l. Glasson, Drusilla Glasson, William lameson, Mrs. William yameson, Je.ssie Burwell, qt,"y_d R. Herbent, Knute. Rind, -Mrs. K. Bild., Mrs. F. C. Hamilton, Mary Jane i{amifton, Fred C. Hamilton, L. B. Hanna (Fargo- tt. O.), W. J. McDer- mott, Mrs. W. J. McDermott, A. A. Fiost, Mrs. A. A. Frost, Mr. and Mrs._J. W. Herbert, Mrs. phillip Barker, P_hillip M. Barker, I{rs, H. H. Miller, Mrs. H. ff. Ultt.r, !Irs. J. J. Miller, J. J. Oliver, Frank O. Benz, Mrs. Ftank O. Benz, Arthur A. Jen_sen, H1try S. Clark,'Mrs. Harry S.. .Cl11t<,J. H. Bjom;stag,_Urr. J. iI; Bjonstad, A. G. Lai_ rick, N. E. Lentz, Frank Knowles, T. H. tleaitr

Hayward Shows Retail Yard Costs and How to Figure Profits

How to estimate 'costs of retail yard operation and how to figtre the precise rate of net profit on- the monthly turnover-are subjects errlbraced in a comprehensive report just made by Sair f. Hayward of the Hayward Lumber & Investment Company of Lo. Angeles, who has given much thought and study to these essential details of his business'

Mr*. Havward iecentlv submitted his report to members of the Loi Angeles Diitrict Lumbermen's Club and offers it to the readeis of the California Lumber Merchant in the hope that the facts that it discloses may be of some practical value to them.

By SAM T. HAYWARD

I wish to take the actual cost data of seven retail yards of Southern California sh'orving wha't the average cost of doing business is for these seven yalgs,- and.showing particulirly what percentage must be added to the actual cost price to make proper return upon the investment. .' Our firm has kipt these coit data for the past three years, but the particular figures which I wish to show are ior the period January lst to July lst',1922. Starting three years ago we started to educate the managers as to what iheir ac"tual cost of doing business is, and it has proven to be of considerable success from a money making standpoint. We consider that the cost of cbmpiling these. figures is negligible as compared with the profits *" !.?Y9 made thro*ugi not allowing our local managers to "kid themselves" into thinking they were m'aking rnioney when they were not.

The cost data we have compiled and the educational work we have done ttsing these cost data as a basis has been of inestimable value. However, as you of course know, the retail pri'ce is in a large measuie set by competition. One retiil concern can not raise its retail price above the prices of its competitors without losing business' It is my betief that whatever cost data we have compile-d is of value to other concerns. If these cost data will arouse our competitors' iriterest in their own cost of doing trusiness. we will have accomplished more Ior ourselves than u,e can possi'bly 'do througl hork amgn:g our, own men. It is the competition of the yard which does not' realize their cost of doing business that hurts us worst'

Mr. P. J. McDonald is, I believe, the first man to give actual cost data, and we are all indebted to him for his startling figures as to what it costs us to manufacture O' P. FiniJh, lrinted in the CALIFORNIA LU'MBER MERCHANT of December 15.

As stated before, the data taken are for the six-month period Jahuary 1, to July 7, 1922, for. seve'n yards' A11 ihese.yirds hive enjoyed business which has been above ,rorirr"i. There is a mill connected with only one of these

The most

yards, and the milling operation expense has been separat!d etriirely from the iosl figures shown' Yards making a poor showirng due to bad competitive-.'conditions or locally poor businesi conditions have been eliminated. The seven 1'ards taken are healthy, prosperous yards enjoying Southern California prosperity. They vary in size -from- a yard requiring the slrviie of two men to one- y11{ 9j forty to frfty men'. These yards sold an average of $15,900 a month' The actual arretug" gross profit per yard was determined bv inventorv on Iuty tst to be $4170.00 per month, leaving a'difference-ot $ft,ZSO which is the actual cost price of the merchandise sold:

This mea,ns that merchandise costing an average of $11.730 was sold each month for $15,900.00 at a gross Profit of $4,170.00; these are actual average figures.

Here is the rvay our costs were distributed: l-Yard Operating ExPenses

.a. Management, Selling, Collect ing Bo6kkeeping, eslimating, Per Cent etc.

effectiv6ftfJsefsj?i1

i SUGAR AND WHITE PINE

We rolictt your inquiriet-alro California Red and White Ftr 'Dimeorion Sto&

i wE WILL BE GLAD TO QUOTE PRICES

.1,tttaivcrrity Brand" Shingler arc our Specialty.

lumberman

just to the left of it shows the percentage in relation to th_e cost of goods sold; that is, the saleJ fi,gured at cost. We use particularly this latter columnr in our cost analy- sis, but for comparison with expense data you may have based on percentage of sales, I have inserted the percentages to sales for comparison rn'ith your own figurei.

There is considerable confusion in this "esard on the part of lumiber dealers who should know betterl They will add a .certain percentage to the purchase price, say'30/o, and .ivill expect this to make them a grosi profrt of 3OTo on the sale. This is impossible for 3O/o).,of the purchase price is_ on.ly 23/o of the sale, and this 23/o is .the gross profit obtained, not 30/o:

Adding ]0% tg the purchase price would give only 23/o gross profit, adding 4A/o b the purchase price would give o'nly,28/o gross profit, add,ing 5O/o to the purchase price would give only 33 I-3% gross profit.

I g- calling this to your attention not because you do not know it, but because so many of us are prone to add percentages to cost figures to obtain a fair rprice to ask, and fail entirely to realize the tremendous dlfference betwe_en the percentage we add and the percentage of gross profit this will amount to.

In the foregoing schedule of expenses we have let't out entirell' the head of;fice expenses. These in the case of our firm amount to 5/o of the purchases. To each invoice charged to a yard 5/o .is added which is credited to the head offtce and this amount just about covers this expense, with nothing left over, for Federal Taxes take all that is left of this 5/o after paying the head office expe,nses. These head office expenses cover the following:

Purchasing expense, auditing and - field supervision, checking all sales tickets, geneial management, head office bookkeeping, part of the Federal Taxes.

ference see the two right hand columns of Chart No. 1 which shows these same figures. Please notg that to ob; t"jl 1 lO/o profit there must be added'L4/o after you have a$d9d every single item of cost of doing busineis. l0% of the p!ryha1e- price added here would .irake a net p:ofrt of only 7/o. If we want a net profit of L0% on the'sales we. must add 74/o after adding all of the items of cost of doing business. In all 40/o must be added to the delivered purchase price to cover items of expense and leave this profit to the firm. This 4O/o added wiil give a gros,s profit of 28% of the sales.

CHART II

100 Pct Invoice price (Add freight not included in invoice)

5 " Head office expe,nse 16 " Yard operating expense per Column 3, Chart I

5 " Taxes, .3 percent; insurance, .1; rent, 1.3; rebates and discount, 1; depreciation, .9; bad accounts, .8; mdse. loss, .3; employes' bonus, .&-an ag- gregate of approximately 5 percent.

126 Pct t4 To insure net profit of 10 cent on selling price

Delivered Cost

X

(Where Manv

firmi quit estim,ating costs)

....Operating cost. Perr

t+0P., ......i. ..Sellingprice

Now bear in mind if anything is sold with less than 4O/o added to the purchase price tie:e must be corresponding sales to offset them upon which more than 4A/o of ih" pui. chase price, such as cement, plaster and mapy othgr items,

-

In the following Chart I have tried to show in graphic form what must be added to an article to, make a ,ne*t piofit of I0/o on the sale. I have shown this in the form of a column starting with lffi/o as the delivered cost of the article. All freight, whether carload or l. c. l. must be added to -make up this delvered ,cost. What we must get by way of additional price for whatever article *e "r" .Ell_ ing is shcwn as an addition to this column, showing each item of expense. Now I have put the let,ter ,,X,'"where many concerns make the mistake of thinking that they are at the end of the expense, believing anything additio;al is profit. Beyond this m,ark "X" are the many small items which amount to considerable in the aggregate which many concerns leave out e,ntirely in figuring their cost of doin.g business. Bear in mrind that these percentages sh,o_w1 are percentages of the cost price of the goods so-id, and therefore will run higher than any percentige figurei which you ,may have which are percentages of -the -sales rather than of the purchases. Fbr comparlson of this dif_

United Commercial Co.

Wholesale lumber, Poles and Piling

We have 20,000 pieces No. 2 Fir and Redwood ties for quick delivery.

MAPLE, BEECH, BIRCH AND OAK

Hard$rood Flooring

Made with infinite care in a city noted the world, overl for its skilled woodworkers. All sizes t/s and, 13-16 in. stock.

Shipped in straight or mixed carlots with

NORTHERN AI{D SOUTI{ERN HARDWOOD LUMBER

The trademark EVERLASTING rtencited on tbc b""L" of each picce ir youi guarantce of quality in Lih drnrig and manufacture.

GALIFOR]I IA WH ITE

F;UL BUNYAI{ LATII, aheathing and lath combined in one piece. A p"tfec bond for rtucco. A solid iob of rheathing. One lesr item of material to buy. Reducec cost.

ANd SUGAR PIlIES

Building lumber and Finich. Factory Lumber. Pattern Stock. Wi& clean and uppers for drainbcrds and rhelv'

Siding and Moldingr, Lath and Shook.

The RED RIUER LUMBER G0.

MII.I.S & FACTORIES

WESTWOOD SALES CALIFORNI.A

Cut the "dicker" out

a lumber yard sells it is impossible to ald aJ/o to the purchase pricl, such as cement, plaster and many other items' it naturally follows that we must add m'ore than 4U/o to lh" oor"h"te Drice on some other items where it is possible ii *'. "t" to 6ring our average gross profit tp to-40/o ol the purchase prici, or 28/o of the selling price' Wit!^g; th,is average of 4O/c must be added if we are to make lo/o net of the sales.

- Now in the following I have tried to sepa:at€ the-items handled by a string of yards showing approximately the perce.ttaee possible- to add to each item leaving for the i"rt, plni.tt and Com'mon, to which must be added enough erois profit to bring the average up 6 4A/o of the purEh"..t. I'have takeln as a bisis forithe amounts the averase sales for each of our ya:ds of $15,900, and the proporti'onate amount of each iiem sold at the average yard is approxim,ately from m'eager data-which, we have' I have "ih"a less in percentage to Finish for the reason that the handling charge of Finish although more in dollars and "."t" p8t thou"sand is less in percentage than the handling ""a aiti"".y of Commott, a.td tecause competitive condiiions will not permit Finish, Flooring, etc' to carry the same percentage margin as Common.

CHART III

Cost of % Possible Gross Profit

sold. to add. Possible.

Total Sales at Cost Price .$11,730.00 40% $4692.6

+The gross profit on lumber only was figured out backwards. ?rofit-possible on other lines handled was figured out. Then for-lurnber amounts of gross profit were comouted which would be necessary to brin'g the total gross Lrofit up to 4CIVo of the cost price 'of goods sold' Please inderstind that the proportion of sales is approximated and likewise the percentage possible to ,add is.approximat;J. Sash and doors you will note are l5/o which is^higher than the lumber deaier margin in Los Angeles' Outside Los Angeles somewhat lar'ger margin is possible'

Over 2(X),0O0,(X)O feet ennually. Continuoru year'rorurd production

From this you can see that either Common lumber or some other item handled m,ust carry the ,load of getting more than the 4A/o,in order to bring the average gross profit up to 4O/o of cost of goods sold' In the following Chart I-have tried to take the market of to-day, and added freight, wharfage and the percentage required to be added as determined by Chart No. 3. This determined the average price which we should be obtaining for our good's, not the lop price but the average price. These are all based on Loi Angeles freight and with them I have set up for comparison the present Los Angeles prices.

Compare the amount to be added to Com.mon Fir with the $12 per M. which some consider as their cost from ship's taikle to the job. Including wharfage a1{ trgt_S!! oui figurer indicated $18.25 should be added of which $5.00 is to be net profit. This seems to indicate our cost to be $13.25 from ship's tackle to job. Of course we try to make Common lumber help some other items such as Cement and Plaster 'over the grade. You can readily see that at present we are hardly getting replacement cost out of the Co-m,on we are selling when you consider our cost of do' ing business. Buying inferior grades helps not at all when you consider the increased loss of merchandise, loss of prestige, expense of ripping and fall .down, and the lower price necessary to move it. If it did help we would all buy No. 3, the price would go up (for the p'rice is det_ermined by supply and demand, mostly the latter) ryd I smaller differential m,argin between Common and No. 3 would result. The supply of No. 3 is more or less fixed and limited. Therefore, the price is almost altogether determined by demand.

Now you rnay say that you have no Head Office 'Expense. Perhaps not, but you do have expenses which_coriespond to expenses we meet'out of our Head Office' Take thi Income Tax alone. Do you realize that if you make

PAUL BUNYAN, hcro of old-tiac luTbcr cmo fablcr. Illurtrated book nallcd frce. Mentlon Callfornia Lumber Merchalt.

"Largest Producers of California Pinec"

ing.

of selling. Char$e eYery the same price for the same thin$. That's common honesty.

man

Nobody has eyer yet over-estimated the value of courtesy.

10,% net on your sales tha't the Income Tax ramounts to 1.25% of your sales or 1s7nt/a of the cost of goods sold?

Figure it out for yourself.

Now for those interested I would like to show you how our cost of doing business has varied for the pist three years. I want to show you that with abnormally good times we can be satisfied with a mark uD of.40%, but that in normal times we can not if we want a net prof,t otl0/o.

Tennant Is Sole Head L. A. District Club

At a special meeting of the Los Angeles District Lumbermen's Club in the City Club dining rooms on Thursday evening, January 4, at which all but four of the active members were present, it rvas unanimously d,ecided to place sole executive management of the club-in the hands of E. D. Tenant, who had been secretary.of the organization during the preliminary stages of getting together through the prepious two or three months.

The temporary officers and board of directors withdrew from oftice leaving IVII. Tennant in complete charge of af- fairs. Permanent offices were established at 355 pacific Electric building.

added to cost. .. 51. 44. 40. 19. 54. 45. 40.

From the last row of figures above you can see that for our firm to make 1O/o net we have to add about 45ok year in and year out instead ol only 40%. Only in abnormally good years can 4O/o only be added to mrake a net profit of lO%. The day is passed when the lumber merchant can say rvith scorn. "The furni'ture dealer, the department store, etc. have to m,ark up their goods 5O and 6AVo even TWV, in some cases, but I can mark up my lumber 25q" and make lots of money." It can't now be done. Our modern merchandising with advertising and well paid salesmen, with everything delivered and inefficiency of the labor of today, we are up agains't m,aking a larger mark-up or doing business for fun. Just how jovial do you feel?

All members attending the session were very enthusias- tic over -the progress the club has made during the brief course of its existence. Adequate arrangements were made to finance. the organization through thi errtire year 1923, thus insuring the further steady progress of the club and gubranteeing effective development of pl.ans to secure more mcmbers.

One of the immediate steps to be undertaken is inaugu- ration of a uniform cost accou.nting systern, for all yaids embraced in the organization; at this particular meetine Sam T. Hayward, of the Hayward Lumber & InvestmenT Company, presented a very interesting report on cost accounting based on experiences in his yards.

OUR BUSINESS is to handle your orders understandingly and careiully and to furnish that for-which you pay.

"We forecast a new year of great business activity and prosperity to all," says'W'. B. Dean of the Diamond Match Co., in a holiday message to this paper.

Among the D ealers

WHITSON LEAVES E. K. WOO,D AT SA"NTA ANA; H. B. WHITE SUCCEEDS HIM

W. V. Whitson, for manv years nranager of the 'Santa Ana yard oi the E. K. Wood Lun-rber Company, reslgned, effective .fanuary 1, and was succeeded b-y -$-' B' White, a member of ttt. executive staff of the E' K. Wood city yard at 47th and Alameda streets in Los Angeles'

Mr. Whitson is one of the best known lumbermen in Southern California. He has made arrangements to take over the business of Whitehead Brothe:s in Santa Ana 'in company with E. E. Black. He also is vicegerent snark of Hoo-Hoo for the Orange county district.

PEOPLES LUMBER CO. STARTS IMPROVEMENTS

'The Peoples Lumber Company of Moorpark has started a Drogram of extensive improvements on lts othce ano ;"fu. -A; attractive office 6uildin, with modern facilities i"t "..o-*odation of the trade, will be one of the particui"i i.u1"t"t. The yard will be extended and a bigger stock oi tu-n.t will be carriecl' J' C' Burns' manager o{ the Uo.ltr"t., is one of the most enterprising lumber merchants in southern California.

LOCAL PAPER GIVES HOLLYWOOD LUMBER COMPANY SPLENDID ENDORSEMENT

A recent issue of the Hollywood News contained the following flattering account of the affairs of the Hollywood Lumber Company:

The Hollywood Lumber Company, located at 6609 Santa Monica boulevard, is ,one of the oldest lumber firms in Cahuenga Valley, having been in business here for the past 19 years.

Absolutely the best in service, backed by quality of merchandise and skill in handling, born of long years of experience, are responsible for the success of Hollywood Lumber Company.

To the rnit appt..iating quality and service in anything -and particularly in lumber-intelligent and skillful handling ari of partiiular importance. That is the reason for thii firm's long list of particular, discriminating customers.

The iudicious management of the firm's affairs is creditable to its officers, \\-/. F. Montgomery, president; J. F. Mullin, vice president; Ward W. Montgomery, secretary, and J. D. Mahaffey, treasurer and manager.

GLENDALE HAS GOOD BUILDING YEAR

Considering its size, Glendale probably did as big a voltrme of bus'iness in 1922 as any other city in the United States, not even excepting Los Angeles. Permits for the year aggregated $6,305 ,971, an increase ovet l92l of $1,250.000.1nd double those of 1920.

SUPERIOR BRIilD OAK FLOORING

McNEIR REPORTS GOO'D TIMES AT ST' HELENA

"Sandy" McNeir, of the McK.innon-McNeir Lumber Co' of St. Iielena, was a rece'nt visitor to San Francisco on a business trip. Mr. McNier was connected with the Pacific ,Lumb.r Company for many years.Drior to his entering the /retail field. At the present trme hts cornpany ls enJoyln'g / an excellent retail business at St. Helena' His partner, I X. O. McKinnon, is manager of the McKinnon Lumber L Co. at Hollister. fl,t

A

STERLING LUMBER CO. GETS SARATOGA YARD

l'he Sterling Lum'ber Company of San Francisco again

Y has acquired 5wnership of the yard at Saratgga and will operate it as a unit in-its line of progre-ssive yards in the cintral part of the state. The Adams Lumber Company, predecessor of the Sler[ng- Lumber Company, forme:ly bwned this yard. R' B. Bailey will be the manager'

Is made from oak of fine texture and color, cut to correct thickness while greent thoroughly seasoned, skillfull/ kiln-dried, and properly cooled.

IT STAYS PUT

Because it is not made from resa$'n lumber. Both sides have the same moisture content.

slin$ mud without $etting more of it on yourself than you do on the other fellow.

OUR NAME ON EVERY PIECE

Bradley Oak Flooring is as perfect a prduct as a kindly Providen which created the wondrouE quality of Arkansas oakand human ingenuity - which we have developed to the fullest degree-can devise.

From the finest stand of oak timber in Arkansaa comes our logs, and every piece of lumber is IdIn dried carefully and scientifically, so that tfie result is perfectly seasoned, beautifully grained, uniformly and dependably manufach,rred fooring. A single shipment will convince you.

Brsdley Lumber Co.

IF IT'S BRADLEY'S IT'S BETTER

of Arhanscs

General Offices, Mills and Factories Wanen, Arh.

CHICAGO LUMBER C0. of WASHINGT0N - - San Francisco

Agents, 806-7 Hobart Bldg.

Building and Shipping Records for South Are Broken in 1922

The marvelous develoDment of Southern California and consequent tremendous d-enrand for lumber cluring the year j.ust closed are well reflected in the proverbial nutshell recently sent to ,all mernbers of the Los Angeles Lumber Exchange by Henry Riddiford, the secretary of that organization. Ilere is his summary ,of the situation:

The year 1922 was a record one for inbound waterborne coastrv,ise movement of forest products, a total 1075 Fir cargoes were reported, the capacity of the boats running to 1,259,0O5,000 feet, also 322 Redwood cargoes, boat capacity 201,575,WO feet, a total of 1,397 cargoes and 7,460,580,000 feet.

These figures will approximate entire Southern California receipts for the year as many brtats entered at Los Angeles also discharged part ca,rgoes at other ports from Santa Barbara to San Diego inclusive. Exact figures f,or this Harbor will not be availaltle for sorne time. It is safe to say that the equivalent of 1,000,000,@0 board feet at

least will have passed through Los Angeles Harbor alone durinq 1922 and 100,000,000 feet each through Redondo and San Diego.

The building permits in Los Angeles for the year totaled $12I,206,787-65 per cent of this was for "all frame" construction. Permits were issued lor 18,197 dwellings in which flats and apartments are not included.

All together housing accommodations were provided for 28,033 fam.ilies. At the census calculations of 4r/z persons to the family, this acoounts for ll2,2l3 people.

Placing the population as high as 800,000 Los Angeles spent over $15 per capita for buildingr ?r amount uneqtralled by any other city in the United States. In l92l New York City only spent $7.90 per capita.

'Ihe outlook for the new year is very promising. The building inspector states he has over $8,m0,000 worth of plans in his office to check and that $50,000,000 worth more are in sigh,t.

The auto driver honks his of his way. The live dealer to COME HIS WAY.

horn to make people $et out honks his horn to get people

WE CONSTANTLY CARRY STOCI$ ON DOCK AT SAN PEDRO-READY TO SHIP QUICK SERVICE (N'R SPECTALTY

WeAreFormer Retailere and Know Whatthe RetailerWants

FRED GOLDING LUMBER CO.

787 P. E. Building - tos Angeles

Telephones-Main f326 and 12338

RAIL SERVICE AT CARGO PRICES

New Year Gives Big Promise

(Continued from Page 16)

consumes more Red Cedar Shingles from the Northwest than d,oes any other district of the country, and the consumption of Red Cedar in that territory is steadily growing. The Texas ports have been receiving constant shipments of Red Cedar Shingles by water this year, and that industry is unquestionably developing. In a very short time-probably during t923-Douglas Fir lumber and timbers will be entering Texas ports by the Canal water route. In very short time there will be great concentration yards for West Coast lumber and shingles at Gulf ports-the Texas p'orts first of all.

As Southern lum'ber grows scarcer and more valuable, there will be wonderful opportunity for the western woods to fight for the job of supplying a great variety of lumber needs. Calilomia Redwoods should play the,ir part in replacing the dissappearing Cypress, as well as Pine. California white and sugar pine can build for themselves new and growing markets supplying the place of both these woods. Western Hemlock will play an interesting part in the drama.

Please understand that Southern Pine and Cypress are lot dissappear,ing from the earth to be seen no more. There will be mills in Texas, Louisiana, and Arkansas cutting both for many years to com,e. The production of Southern Pine will be considerable for many years. But in comparison with world needs the supply will be so small that it will become a selected wood, used for specific and not for every rpurpose, and the price will be such that other woods will as an economic proposition take its place.

There is the greatest opportunity for trade extension and market creative work during the next two years that western woods have ever known, or will ever know. New friends to be made, new markets to be found, new uses to be supplied, new ideas to be developed.

And to the swift and the strong will go the reward.

HOME BREW AND WANT ADS

Somebody sent the edi'tor of the Pokert'own Gazette a few bottles of "home brew." The same day he received for publication a u'edding announcement and a notice of an utction sale. Here are the results: "William Smith and Miss I-ucy Anderson were disposed of at public auction at my farm one m,ile east of a beautiful cluster of roses on her breast and two white calves, before a background of farm implements too numerous to rnention in the presence of abou't seventy guests, includinrg two milch cows, six mules and one bobsled. Rev. Jackson tied the nuptial knot, with two hundred feet of hay rope and the bridal couple left one good John Deere gang-plow fo'r an extended trip with terms ,to suit purchasers. They will be at home to their many friends with one good baby buggy and a few kitchen utensils after ten 'months from date of sale to responsible parties and some fifty chickens.Clipped.

LONG-BELL SALES REPRESENTATIVES DISCUSS POLICIES AT KANSAS CITY

A thorough and interesting discussion of Long-Bell activities resulted from the meeting of the sales representatives and other members of the ,organization of The LongBell Lumber Company at Kansas City, the last week in December.

The sales meeting was in session four days, the program being made up of discussions of sales policies, manufacturing policies, advertising and merchandising, as well as other incidental features of that work. The salesmien were welcomed into the meeting of F. J. Bannis'ter, 'president, and the discussion included comprehensive statements concernin,g the new development at Longview, Washington.

An entire day was devoted to advert,ising and covered all of the details of advertising and merchandising activities of the company.

The program was arranged and conducted by George A. Houston, lumber sales manager, in co-operation with M. B. Nels'on, general sales manager.

People buy lumber because they wish to use because they are interested in YOUR business. Remember that in your advertisin$. it, not

Yard, Mill, Office and Road

What Live California Lumberrnen are Doing.

BEN REED'SIFRIENDS PRESENT HIM WITH VERY HANDSOME. SILVER SERVICE

Ben Reed, Secretary of the Lumber Association of San Francisco, was the guest of honor at a dinner at the Cliff House on December D that was attended bv about twentv of his friends. Richard C. Jones, of the Van-Arsdale-Hairis Lumber Co., was toast-master and master of cerem'onies. Harry S. Th,omson, in behalf o,f the crowd, presented Mr. Reed with a handsome cock-tail shaker, twenty cups, and a silver platter.

Mr. Reed r,esponcled in his usual graceful manner and expressed his appreciation at being the recipient of such a wonderful gift.

BIG BUILDING PROGRAM EXPECTE.D

Lumbermen in Marysville and vicinity report extensive plans for important improvement projects in the north central part of the state this year. Projects already outiil:9 "19 under way in Yuba and Sutter counties aggregate $2,0m,000 in value, according to estimates. Uany puUic buildings as well as private homes are provided in ihi program.

ALBUQUERQUE SASH AND DOOR MAN HERE

_ J. C. Stutz, superintendent of the Whitmer-Jackson Company, important sash and door manufacturerj of A1buquerque, N. M., was a recent visitor in California on his way home from Tacoma and other points in th,e Northwest wheie he passed the holid,ays. -He stopped at both San Francisco and Los Angeles and in the latter city conferred with Mark Lillard who handles the Whitmei-Iackson line. Mr. Stutz reports that his company is buiiding extensive improvements and additions to the plant at Al-buquerque and that the prospects for a big volume of business in 1923 are very promising.

FRED PARKS OF SEATTLE LOOKS THINGS OVER

Among the recent visitors to California from the North was Fred Parks of Parks & Lawton, one of the progressive wholesale lum;ber concerns of Seattle. Mr. Paiks'-rnother is passing the Winter in Los Angeles ,and he lound delight in spending the holidays with her. He also took time to call on many of his lumber friends and learned what becomes of all the lumber they ship down here fr.om Washington and Oregon.

SACRAMENTO VALLEY MEETING UANUARY 27

The committee of wholesalers who have been looking after the arrang'ements for the next meeting of the Sacra-mento \ralley Lumbermen's Club which was scheduled t,o be held on January 20, announce that the date has been changed to Janaary 27. As some of their ,members cont_emplate attending the San Joaquin Valley Lumbermen's Club meeting at Fresno on January 20, it was deemed ad.visable to hold the Sacramento Valley meeting on the later date.

NE\V RATE ON SHOOK F"ROIM INLAND EMPIRE

The Union Pacific has published a rate of 60 cents on box shook from the Spokane district to Las Vegas, N. M., and points west to and including Whittier and East San Pedro in California.

NATIONAL BUILDERS BUREAU HOIJDS GATHERING OF REPRESENTATIVES IN SPOKANE

L. P. Buckley, California manager for the National Builders Bureau of Spokane has returned fromi Spokane where he attended the convention of all the branch managers and traveling. representatives of that organization.

The National Builders Bureau was formed about 12 years ago by A. L. Porter, who is well known in Californja as secretary of the Western Retail Lumbermen's Association and now furnishes plan service and building ideas to retail lumber dealers in various parts of the country. Mr. Porter is president and active head of the organization, while Frank Beckman, who joined the bureau thiee or four years ago is the secretary and active manager.

wErR AND JOHNSON GO TO WESTWOOD

George Weir of the Coos Bay Lumber Co., accompanied by C. B. Johnson, Superintendent of the company's plant at Bay P'oint, spent several d,ays ,around the first of .the month on a pleasure tr.ip to Westwood.

TALBOT KNOCKED OUT \VITH "FLIJ''

William Talbot, San Francisco salesman lor William Smith & Co., is confined to his home with an attack of inflaenza. He is reported to be getting along nicely and is expected to resume his work again about the middle of the month.

DO YOU K]IOW

the relative durability of the various Bpecies of lurnber you sell?

Il'ere are the government's figures, using white oak as a basis of 100 percent:

REDWOOD t2*r7'

Douglas fir (average mill run) 75-{5

Larch, western 75-85

Hemlock 35-55

Spruce 3L50

Western yellow pine 35-50 : '

It is natural that a wood that has taken over 2000 years to grow should be the slowest to decay.

It is natural that wherever Redwood is fully understood it always is specified when durability is desired.

"Durability'" and 'Redwood" are symonymous.

HOLMES.EUREIM

"Manufqcturers of the best of Reduood',

Lumber By-Produgts, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

H. J. FAGAN VTSTTS SAN FRANCTSCO OFFTCE; REPORTS GOOD BUSINESS IN NORTH

H. J. Fagan, of the McCullough-Fagan Lum'ber Co., has returned to Portland after spending several days on business at the com'pany's office in San Francisco, Mr. Fagan reports a strong market in the north.

Roger Jayne of Portland has been added to the buying force in the north and will make his headquarters in Seattle. Mr. Fagan will continue to make his headquarters in Portland.

The McCullough-Fagan Lumber Co. are now operating five boats between the Northwest and California; the Egeria, Forest King, Daisy Freeman, Forest Dream, and Forest Pride.

SEATTLE SHINGLE OPERATOR HERE

Lloyd Hillman of Seattle, head of the wholesale lumbrer and shingle company that bears his name, was a recent visitor in California. Mr. Hillman's company, a few months ao, succeeded to the lumber business of Carstens & Earles and is one of the most powerful'and most successful shingle merchandising organizations in the Northwest. They are represented in Southern California by Fletcher & Frambes.

ARTHUR TWOHY KNOCKED OUT BY ILLNESS

Arthur E. Twohy, well-known Los Angeles wholesale lumberman, has been in the hospital for the last week or so on account of a severe illness. He is reported now to be well on the road to recovery.

DIMMICK LOOKS OVER SOUTHERN TERRITORY

A. A. Dimeick, sales manager for the California & Oregon Lum,ber Company with headquarters in San Francisco, was a Los Angeles visitor a few days last week. He conferred with John Hodge, who represents the company in the South.

PTNKERTON VrSrrS S. F. HEADQUARTERS

C. W. Pinkerton, President of the California Retail Lumbermen's Association and Secretary-Treasurer of the Whittier Lumber Co. of Whittier, spent a few days in San Francisco on association business.

STATE ASSOCIATION TO GUARD AGAINST LAWS AFFECTING LUMBER AT LEGISLATURE

At a meeting of tlrre State Flousing Comm'ittee at the City Hall in San Francisco on January 12, Jessie Eggleston, Secretary of the California Retail Lumbermen's Association represented the Association.

N{rs. Eggleston has made arrangernents with the San Francisco Chamber of Commerce and the Sacramento Chamher of Commerce, whereby the Association will be notified immediately of all rneasures pe'rtaining to the lumber business coming before the State Legislature.

HIS WIFE'S SAVIOR

Montague Glass, the well known fiction writer, is a Jew and proud of it. His wife is a Gentile and a Ch,ristian. Each respects the other's views and they get _along fine. - At Christmas time they sent out Cards to their many friends, and Mr. Glass wrote across the bottom of each card: "Commemorating the birthday of my wife's Savior."

MORTON RETURNS FROM PORTLAND TRIP

H. L. Morton, of Hill and Morton, who left for Portland immediately following the New Year on a two weeks' business trip, has returned to San Francisco, "Bill" Russell of the same company also spent a few days .in Portland around the first of-the year and reports that the market in the Portland and Columbia River Districts is very strong at the present time.

H. M. GUNTON ON SOUTHERN TRIP

H. M. Gunton, of the Santa Fe Lumber Co., is spending a few days in Los Angeles on business. While in the south, he- called on A. O. Nelson, the company's representative in Southern California.

H. E. CRAWFO,RD VISITS S. F. OFFICE

H. E. Crawford of Scotia, Vice-President and General rnanager of the Pacific Lumber Co-, is spending a ferv days at thJ contpany's San Francisco ofifrce on business.

REDWOOD and FIR

WE CARRY A LARGE WHOLESALE STOCK AT OUR OAKLAND DIIiTRIBUTING YARDS TI'HICH ENABI FS US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDWOOD AND FIR.

Have Brains a Market Value?

Have you ever tested the value of your brains as a MARKETABLE asset? Has it ever occurred to you that you MIGHT be able to turn gray matter into DOLLARS?

It's easy enough to ·sell lumber, or anything else, for that matter, especially when there is a big demand for it. That doesn't require much brains.

But brains are needed in the lumber business, as in every other line. The trouble is that while there is a plentiful supply on hand, they aren't put to use in sufficient quantity.

There are too many dealers who depend alone and entirely on their stock of merchandise. Beyond that their vision .grows dim. They do not seem to grasp the fact that inside their craniums is an inexhaustible suoolv of teri fit.

trolled by the law of supply and demand. The value of your brain products rests entirely with you.

Keep your yard well stocked with lumber but don't overlook the SELLING MATERIAL in the back of you!· head.

v • 5a.u>Lc1L1Ull JS represented 111 Los Angeles by the Earl Hoffman Co mpany and enjoys an extensive business in the southern part of the state.

The mills of the Northwest have had a good year's business, says Mr. Ives, but the rail trade to the East and Middle West has not been near as active or as persistent as the California market. While in Los Angeles Mr. Ives also visited his sister, Mrs. Masters, wife of Paul Masters , southern California representative of the Nettleton Lumber Co. of Seattle.

Lumber By-Products, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

A. E. FICKLING BUYS LAND AT LONG BEACH TO PROVIDE EXPANSION OF 'HIS YARD

_ .A. E. Fickling, head of the lumber organization at Long Beach that bears his name, has purchased a tract of land on Fourte,enth street, west of Daisy avenue in that city for the purpose of providing a future home for h,is business. It is understood that the property will be developed at once and the business permanently established there.

The Fickling yard now is located at Anaheim and American avenue and is enjoying a splendid business. At the new location the concern w,ill have railroad ,connections and improved facilities for servin,g its trade.

Mr. Fickling is president of the Southern California Retail Lumber Dealers' Association.

OREGON MILL MAN VISITS SOUTHLAND

, H. W. Preston, sales manager of the North Bend Mills and Timber Co. of North Bend, Oregon, has returned north after spending two weeks in California. During the holidays he visited with his mother in Los Angeles and on his return north spent several days calling on the lumber trade in San Francisco. Mr. Preston reports rnuch activity in the lumber market in the Coos Bay District and says that their mill has been working on two shifts for some time. He was accompanied by his wife and family on the trip.

BABY BOY ARRIVES AT OTTO FRESE'S HOME

Richard C. Jones of the Van Arsdale-Ffarris Lumber Co. has received word from his good friend Otto Frese announcing the arrival of a fine baby boy at their home in flara, Brazil. Mr. Frese is well known to the lumber fraternity of San Francisco and was formerly connected with the Union Lumber Co. He is now in the hardwood business in Brazil and his friends are glad to hear that he is doing so well in South America.

EL ABE.TO GOES NORTH TO LOAD

El Abeto, the first of the fleet of lum.ber-carrying vessels to be used, in the service ,of the Los Angeles Lumber Products Company, has gone north to load its first cargo of lum,ber which will be ,brought from the company's timber holdings in British Columbia to the mill now being completed at Los Angeles harbor.

The California Rail Trade

ir rolicitcd regularly by OUR SALESMAN

If you cannot wait for him-mail or wire your order or inquirier direct to

Norttwestern Bank Btdg. Portl,and, Ore. For shipments out of Bay District

Writc, Phone or Wire our Officc at Frederick & King Sta. - Oakhnd, CaI.

WILLIAMS STARTS ON EASTERN TRIP TO STUDY .LABOR MARKET CONDITIONS

-J. T. Williams, mana,ger of the employment department of the Union Lumber Company, has-stirted on i trip to New York and the New England states to look into'thel labor market situation with a view of finding out what thei demand for labor through the present yeai will be. .l Mr. Williams has been with the Union Lumber Company for 17 years-during a greater part of that time iri charge of the -em,ploy,ment departmenl. Through his ad-, ministration of that important end of the businiss the labor turnover at the company's operations at Fort Bragg has been reduced to approximately eight per cent " *o.riii B_efore starting on his eastern swing IVtr. Williams went' t9 If_r.Angeles to visit with E. A. Goodrich, manager of the Union Lumber Company's office in that city and- with other friends.

L. A. WHOLESALERS TO FORM ORGANIZATION

Wholesale lumbermen and mill representatives in Los Angeles have made tentative plans for a permanent organization for both social and business purposes. At a recent informal meeting the following com,mittee was aF pointe_d_to outline plans and report io a later gathering; J. O. Means, E. A. Goodrich, Earl Hoffman, B. W. Boolkstaver and T. W: Lawrence.

DOOR FACTORIES OF NORTHWEST HAVE BIG TRADE SAYS ROBERT S. OSGOOD

Demand for doors and panels from all parts of the country will be heavier through 1923 than in the. year Just "i6t"a, says Robert S. Osgood, manager of the big- Los An;"1;; 6t;i.h of the Whe6ler-osgood Companv of Tacoma 1-""" of the leading sash and door manufacturing concerns in the Pacific Northwest.

In December the company manufactured 125,CO0 doors at Tacoma, an avrerage "i SOO0 each working d"y; the record day's run for the month was 7,135 49ott'

The-company put an aggregate ol 4,677,ffi feet o-f-clear fo*f-., tfrr.jugh iir dry ki'iis-another record in the Northwest.

GEORGE BURNETT IN THE BIG CITY

Georse C. Burnett, of the Burnett Lumber Co' of Tulare' *r"-" ?ecent visitor to San Francisco where he spent a few d'ays calling on the Bay lumber dealers'

FRANK P.ARAMINQ LOOKS OVER L. A.

Frank Paramino, of the Paramino Lumber Co' of San f't"n"it"o, is spending a few days in Los Angeles on com'pany business.

STATE ASSOCIATION DIRECTORS TO MEET AT FRESNO NEXT SATURDAY

The next meeting of the Directors of the California Retail Lumbermen's Association will be held at Fresno on Saturday, January 2O. The meeting will be called at ten o'clock in the morning so as not to conflict with the San Joaquin Valley Lumbermen's Club which will convene at Fresno on the same day.

H:enry Riddifotd, Secretary of the I-os Angeles Lumber Exchange has been invited to attend. The Secretary advises that they expect a full attendance at this meeting.

DOLBEER-CARSON MILL PROGRESSING

E. S. Murray, general superintendent of the Dolbeer & Carson Lumber Co. of Eureka, spent several days recently at the company's headqu,arters in San Francisco. He states that the construction of their new mill is progressing rapidly and that they expect the new plant to be operating during the coming summer.

PONY PLANER WANTED

We want a 3Ginch pony planer at once; must be in class condition. Miller Box Mfg. Co.,2Ot N. Ave. 18, Angeles.

first Lros

tJ n -r and Down the

HEAD OF RITE GRADE SHINGLE ASSOCIATION PASSES HOLIDAYS IN STATE

_ Neil Jamison, president of the Jamison Lumber & Shingle Company of Everett, Wash., was among.the ho,liday visitors in California. His family are passing the Winr,br in La Jolla, and while he devoted most ,of his time to them he found opportunity on his northbound return trip to call on friends in both Los Angeles and San Francisco. Besides being head of his own organization Mr. Jamison also is president of the Rite Grade Shingle Association and was qeelected to that offi/ce at the recent Shingle congress in Seattle. He is one of the most progressive shingle manufacturers and shingle merchandisers in the N,orthwest.

NEW SHULL YARD READY FOR BUSINESS

The new yard recently established on Santa Monica boulevard in Beverly Hills by the J. & W. C. Shull Lumber Company now is ready for business. A. substantial stock of lumber has been provided. The company already operates a yard at Bell, just east of Huntington Park.

NEW VESSELS SOON IN SERVICE

The E. K. Wood Lumber Company is preparing soon to place in com,mission the 3500-ton steam.ers Lake Shore and Lake Bridge purchased some time ,ago from the shipping board. These vessels will carry lumber between the Company's mills on Puget Sound ind Grays Harbor to Oakland and San Pedro and will enable the E. K. Wood organization to give better-than-ever service to the California trade.

REDONDO HAS GOOD LUMBER RECORD

Total lumber shipments received at Red,ondo hartror for the year 1922 approximate 100,000,000 feet. October was the record month of the year with 10,000,000 feet unloaded. Most of this lumber is distributed in the Los Angeles ter- ritory. Some parts of the city are served more advantageously from Redondo'than from San Pedro.

COCHRAN REPRES,ENTS HENDRICKSON IN L. A.

C. G. Cochran, better known as "Big Jeff" to the lumber trade, is now located in Los Angeles and acting as representative of the Hendrickson Lumber Co. in Southein California. Mr. Cochran is well known to the lumber trade of California and was formerly general manager of the California and Oregon Lumber Co. of San Franiisco. He has temporary off/ces in the Central Building.

DOUOTAS FIR IN CARGO TOTS

We can make prohpt all rail shipments

Jtate

R. F. PRAY LEAVES RED RIVER LUMBER CO. TO JOIN HUTCHINSON ORGANIZATION I

R. F. Pray, who has been connected with the Red River Lumber Co. at West.irrood for about thirty years in the capacity of plant manager, has resigned, effective January 15. Mr. Prav will join the forces of the Hutchinson Lumber Co. at Oroville.

C. R. Wisdom, of the Red River Lumber Co., with headquarters in San Franoisco* reports that.the oompany's mill at Westwood is working on two shifts and that the pine market is active and in good condition.

BETTINGEN YARD AT MONTEREY PARK READY

The William J. Bett,ingen Lumber Company began business in its new yard at Monterey ,Park the fifst of the year. H,. Rengolds, who was with the Bettingen. organiza- tion in Canada, is the manager. The company has er.ected a handsome office and provided ample stock and yard facilities to serve the growing community of Monterey Park.

BENTLEY LUMBER CO. IS NEW NAME

The Bentley Lum,ber Company is the.new name of the old reliable_ Bentley-Schoenemann Lumber Company at Glendale. The Bentley brothers have acquired the interests of Mr. Schoenemann. While the name is changed the business will go on the same as ever, which m,eans that under the new name the concern will continue to be one of the most wide-awake and progressive in southern California.

Our Big New Plant is now prepad to sene the California retailers with the following stock:

RED FIR DIMEIISIO]I

Dealers who have tri€d this wonderful dimension stock are entihusiastic over its fine qudity and appearance. Ask us about it.

GATIFORilIA WHITE PI]IE

A splendid quality of this stock beautifully manufactured, ready for prompt shipmenl

Box sH001(s

Three cars a d"y t'f this stock"

Happenings in Hoo-Hoo Land

Doings and SaYin$s of Tom

BIG CLASS OF KITTENS READY FOR CONCAT IN s. F. SATURDAY, JAN. 27

Final arrangements for the concatenation to be held in San Francisco on Saturday, January 27, were made at a meeting called by Snark Faull a few days ago at which the Nine and the entertainment committee attended.

The concat will be held at the rooms of ttrre San Francisco Commercial Club at which an excellent entertainment will be provided. Dinner will be served at 6:30 P. M. After the dinruer the kittens will be iniatiated.

The entertainment committee which consists of Ed. Chamberlin, Homer B. \{aris, Frank O'Connor, and Walter Madill are in charge of the arrangements and entertainment. Thre Nine of the Bay District which consists of the following members will have ch'arge of the initiation: Snark H. F. Faull, Senior Hoo-Hoo, Carrol Faucett; Junior Hoo-Hoo, Al Nolan: Bojum Wm. Woods; Scriven,otor, Walter J. I(elly: Jabberwock, Ed. Peggs; Custocation, C. W. Muller; Arcanoper, William Russell; Gurdon, B' E. Bryan. A large numbrer of applicants for admittance to the order has been received and the committee in charge are planning to make the concatenation the largest ever held in the Bay region.

SOUTHERN CATS TO DINE AND DANCE AT vrsTA DEL ARROYO JANUARY 27

Members of the Order in the Los Angeles district, together with their families and their friends, will gather- at the Vista del Arroyo hotel, near Pasadena on the evening of Saturday, lantary 27 ior a dinner-dance and entertainment.

Berne S. Barker, chairman of the entertainment committee, is in charge of arrangements. The festivities will start at 7 P. M. and the prioe will be $2.50 per Person, which charge covers the eats, the dancing, music and some novelty entertainment. IT WILL BE INFORMAL.

All Hoo-Hoo and their lumber friends are expected to attend-particularly lumbermen visiting here from other parts of the country.

The Vista del Arroyo is the same place where the delightful dinner-dance was held last May. It is on Grand avenue in Pasadena, near Colorado street and only one block from Orange Grove avenue.

GOODRICH HEADS WELFARE COMMITTEE

Snark Curtis Williams of the Los Angeles district has appointed E. A. Goodrich of the Union Lu,mber Company to succeed H. W. Swafford of E. J. Stanton & Son, as head of the welfare committee. Mr. Swafford resigned on account of pressing private business.

McCullough-Fagan Plan Larger Organization

_ Arrangements have been completed by the McCullough_ Fagan Lumber Company for immediate'expansion of th-eir business operations that will enable them to cover the trade of the state from one end to the other more thoroughly than ever.

At a recent conference in San Francisco attended by H. J. Fagan of the Portland office, A. R. McCullough oi tlr; San Francisco office and B. W. Bookstaver of the"Los An_ geles_office, plans for the Jrear were thoroughly outlined. J. L- Morrison was engaged as salesman for th-e San Joaquin Y"l.!:.y, wo-rking out of the San Francisco office, "tia ;'ot " C. Roper for the Southern territory, working out oi the Los Angeles offioe.

The gradual expansion of the firm's business necessitated this enlargement of their organization.

UNITED COMMERCIAL CO. MOVES TO LARGER QUARTERS IN LOS ANGELES

On account of expansion in their business the United Com,eercial. Companl' has rnoved from its former quarters in the Pacific Electric Building to larqer and moie commodious rooms at 533 Kerckhoff Buildi-ng.

The Company has been enjoying a large volume of busirress in both lumber and piling. -

George S. Steph_enson, Manager of the Lumber Depart- ment, now is in Marshfield, Oregon, where he is supirin- tending the loading of a large cirgo of piling sold to the commrssloners of Los Angeles County. On account of storms and weather conditions Mr. Stephenson has not been able to return home to Los Angeles by rail ancl, therefore, is planning to come back on one of the vessels operating between Coos Bay and Southern Californra.

NEW YARD TO OPEN AT NORWALK

?.^E. liggqtt & Company, operating yards at Santa and_ Garden Grove, are about fo open a new yard at walk.

Put Premium on Manager's Efficiency

(Continued from page 18)

I very miuch agree with th,ese opinions of my line yard friehd. I have often said that no chain can be stronger than its weakest link, and the retail lumber business can_ not be any stronger than the men who run the yards. If the men who run the yards are underpaid, they will choose some other line of business as soon as they discover ability in themselves, whereas the plan adopted by this gentlemen of letting the men share in the business they create ,is sound business.

There is a thought there for the line yard firms.

P. S. And we have'nt changed our mind. regarding the wisdom of the line yard companies having homes at each point for their managers to live ,in, just as the churches have homes for their pastors. The man who preaches the Gospel of Hom,es is just as much entitled to have a home as the man who preaches the other Gospel.

It is mighty hard to preach the gospcl of homes when the man you are p,reaching to knows that you live in a rented place yourself.

A Thing's Real Ualue

is based on itr service to men-ite prevention of waste, and the satisfaction of ownership it gives.

has a real value on such a basis, be+g made to serve and not just to sell; to make friends and not just to make money;__ to__ ensure-- satisfaction__ and safety.

We want you to sell it to your curtomers-they deserve good roofing. Let tfiem have Weaver Roofins and so please them, your and the

Retail Lumber Business Greatest Undeveloped Merchandisin$ Field

,,Upper Cuts,, issued by The Thompson Yards, the big He.isn't half as hard boiled as the average salesman picgest oi all retail lumber organizations, wisely remarks ,in its tures h,im to be. He is in the same boat exactly as every current issue that ,,T,he retail lumber busin,ess is the great other business man and he now faces exaitly the same sltuatl0n.

unexplored field of modern m'erchandising'. ,Correct.

The surface has not yet been scratched.

Up to this time we have been content to wait for trade to run up. When IVIr. Customer got to the point where he simply had to have a dozen boards he came in and bought them.

We have done ver;r little intensive selling.

We have not "worked our territories."

We have simply dished out that which someone has asked us to sell him.

There is a wide field. It is undeveloped. Some dealers are already beginning to show their customers how to use lumber to build things with which to rnake money.

The average farmer is hard up.

He needs help.

The retail lumber dealer can give it to him better than anyone else.

Most dealers are selling him things to keep him alive, such as food. clothes, etc.

The lumber dealer sells him things with which he makes money.

A hog house rn'ill make him money.

So will a cattle shed, a chicken house, a machine shed, a granary, a dairy barn, or even a home.

Paint will preserve the property which he already has and will also beautify it to the extent that it will actually be worth much more than it costs to paint it. The main thought in connection with the sale of paint is the fact that it costs more n'ot-to,pa'int than it does to paint.

Property depreciation in an unpainted building is much greater than paint upkeep. The average property owner does not realize this.

The farm owner who is hard up will listen to any suggesti.on which any good dealer has to m.ake as to how h,e can make m'oney.

Old methods are obsolete.

It is necessary for him to change his course.

He realizes it.

He will talk to dealers about it.

Nobody, in these hectic days, would have the temerity to say to another man that he positively refused to listen to any suggestion that pertained to his making more money.

The dealer has to be well enough posted so that he can actually show his prospective customer how the thing he proposes to sell him will m'ake him money.

If he cannot do this he u'on't get very far.

He will be out of luck.

This lack of information is the only reason why a great

Advertising is the Mainspring of Your Business.

many retailers do not get very far. They are 'only able to sell that which someone comes in and asks for.

That r.r-rakes it t,ough sledd,ing for many dealers.

It is responsible for many failures.

The whole subject of profits in th'e retail lumber business reverts back to the question of how much the dealer knows about his business.

If he knows a lot about it he will rnake a lo't of money out of it.

If he doesn't knolv a great deal about, he won't make a great deal out of it.

The future is going to be kind to the smart dealer.

The going is not going to be so good for the fellow who is inclined to go into thin'gs in a rather superficial wa1'.

We have reached the point in the commercial world when WE HAVE GOT TO KNOW WHAT Wtr ARE TALKING ABOUT.

If we have the desire to amount of difficulty.

This is not only true of

learn we will not have any great the lumber business but of any kind of business.

It is particularly true of SELLING.

The number of men who are abroa<l in the land trying to sell things that they know very little about is appalling

'Ihis is one of the reasons for the high cost of selling.

So we say that the future of retailing is going to be profitable or disastrous according to the dealer's'knowledge of h,is own business.

It is the biggest undeveloped field in the long list of retail possibilities.

Up and Down the -ft) Dtate

NEW LINE OF RED CEDAR SHINGLES OFFERED ON CALIFORNIA MARKET

_The Pacific Shingle Co. of Knappton, Washington, started operatinS !a9t December under the mana,gement of Guy W. Farrner. Mr. Farmer fias foll,owed the sfiingle businesl for nearly 30 years and was formrerly connectid with the 9."y9 Riv_er Shingle Co. They are manufacturing two brands: Star A Star (Trower Brand) and perfectJ(Bri* B'rand).

The first shipm,ents from this concern recently reached the California market arid w€re well rece,ived by the trade.

The Trower Lumber Co. of San Frrancisco aie acting as California representatives of this new concern.

NORTHERN REDWOOD CO. COMPITETES RAILROAD

The Northern Redwood Lumber Company of Korbel has completed a five-mile extension of a-brjnch railroad into its timber holdings near Boynton P'rairie on Mad River in Humboldt county. This extension is expected to provide the company with a continuous supply ,of logs for its mills.

BAYSIDE INTERESTS BUY BIG TIMBER TRACT

R. W. Bull of Arcata, principal owner of the Bayside Lumber Co. at Eureka, has bought from the Desert Land Company a large tract of fine redwood timber in the Car- lotta s'ection. It is on Wilder creek about one mile east of Carlotta. It is understood that a part of the tract will be logged this 1'ear.

MULLIN LUMBER CO. NOW GOiING GOOD

The Mullin Lumber Company, under management of Wayne F. Mullin, one of the best known lumlermen in the _Los Angeles territory, now is doing a go,od business at the new ya1{ recently established on Sliuson avenue, just wtest of Western ,avenue in Los Angeles.

SANTA BARBARA HAIS GOOD BUILDING YEAR

More than $4,000,000 represented the worth of buildins operations inlSanta Barbara for the year 7922 and lumberl men of that enterprising city did a prop,ortionate volum,e of business. Reports indicates enetr mb.e extensive de_ velopment and improvement through the present year.

Fruit Growers Supply Company

Manufacturers of California White and Sugar Pine Lumber Millr at Susanville and HiIt, Cd.

150,OO0,O0O Feet Annud Cepacity

B. W. ADAMS, Mgr. Sales Dept.

First National Bank Bldg. - San. Francisco

NEW YARD PLANNED AT STOCKTON

W. H. Falconbury, well known retail lumberman of Modesto, and associates'have acquired property at Stockton and are establishing a new lumber yara iheie. Th,e prop_ erty fronts on Fremo,nt street and ls 3erved by a bianch of the Western Pacific. Mr. Fhlconbury is one of the substantial lumbermen of central california and doubtless will enjoy the same success at Stockton that he has 'ex_ perienced at ,Modesto and elsewhd:re.

MUCH STOCK GRA'ZES ON FORESTS IN STATE

^^In California, 872,AN head of live ,stock, belonging to 3370 owners, found forage during 192L on the ,aige-s of the 77 National Forests. This number represents f3 oer cent of the beef-producing cattle and 22 per cent of ihe sheep in the State. In the last.ten years the number of cattle and horses grazed on the California national for_ ests have increased ,over 27 per cent and the sheep over 45 per cent.

WASHINGTON SHINGLE FOLKS HERE

Ihomas C. Fields of Seattle, one of the directing geniuses 9j_ t4. Jamison .Lu_mber & Shingle Company oT "nrr.r.tg Wash., arrived in Los Angeles i week ,or .so ago., accom_ panied by Mrs. Fields. After a few days enj"oying the southern sunshine Mr. Fields started for the',no*fr tut Mrs. Fields will pass the remainder ,of the Winter tr.re;-". she has many friends in California.

Dealen Built F{omes Are lEetten

BY JACK DIONNE

We have always said that a community in which there operates a live lumber merchant-or live lumber merchants-is a fortunate community indeed; that the lumber merchant is either a blessing or a stumblins block to his town, depending entirely upon the rnanner in which he handles his stewardship.

This is true in many waytr and for many reatons.

! f*e the modern merchandising thought that the lumber

E merchant is nx)re interested in securing new and better

! ho-o for his town than simply in se-lling the buildin-g

E material from which these homes shall be construcld;

E U"t his interest is muhral with that of tfie home builder

E himself, and stops only at the point wherg the consumer

E i" tt"ppily and satisfactorily supplied with tfie best pos-

E sible homes for his means.

E Has it ever occured to you, Mr. Lumber Dealer,

E tn"t the town in which the lumberman is directly inter-

E ested in the building of homes' tecureE far better homes

! th"tt tfie town where this is NOT the case? Of course

E tttir is a fact. When t{re lumber dealer is directly inter-

! ested in securing or sreating for his client a satisfactory

! hotn", there will be lachiqs that efiort to mahe exteriors

E attractive regardless of the practical construction, that

I ir "o often seen in late yearE.

We told the story the othel day o-f tfre fellow whose

E tt * home fell dowtt b"""tte tfte careless contractor for-

E got and took down the exterior scaffolding before tb"V

s"t the wall paper on. They buitd

E frat in lots bf "*ut nowadays. iwhere-

as bad

E t r-U"t dealer has a finger in pie. Secauce lum-

E b"r dealer is in a town to etay, out

E fot. and knows that his ultimate succesr upon

E ttr. eood witt of the public. ftnows houser

E U"itt- aimply to sel! _lnd regardlers materiak

burld them almost at bad as ryr. But NOT iwhere the r the pie. Becauce ilre lum' r, has his future to look out mate succest depends upon And he knows that houses ardlect of proper materiala :ouble E(x)ner or later-pro-

E "ttd .oo"ir.."tion, wilt give trouble later-pro

E uutv r(x)ner. = -When the lumber dealer rerponsible con.

E nection with the building of se€

E th"t the thing is built right materials,

E otherwise the blame, or a.P?rt o-f f:ll" him

E when the house begins to- "give down"'

:r has any retponsible con' a home, he is going to see and of the right materials, art of it, falls back on him iYe down.tt

= The consu-"r who buys througl

's a home from, or through > direct way makes the lume for the character of home sdom because he will get a

E ttt" lumber dealer, or in tome lum'

E U"t dealer a party responsible homt = il g.t", is showing g3eat wisdom a

E b"tt t house. =

And don't forget, Mr. ir

E "o* interest, and both conterve preserve

Lumberman, that THIS is erve and nreserve it.

For Road Chunking-put the M.A.C. Hoist on your line

For economical clearing out of right Saves hiring men for firing and for of wayfor road scraping, stump wood cutting. Light and easily transpulling, light hoisting put an M. A. C. port€d means quick- work done well. Tugg; Hoitt ott tf,"'po*"t "rrJ oi rhe.rf' A' C' has been moved to a the line! No need of _:_-.-.- '-; -- needed sp-ot-and completed the work w a t e r p i p e a s w i t h,.. ill " T i u". il'.?: !:l',i& :1 J l', *il'i.1'."" lli:l $:i is no danger of 6re' in the woods, Saving time mearis ."ttirg down g!!ng a tractor for motive power. overhead,

Built to give maximum 5ervice at the low€st oossible cost. Designed with thi thougbt that finest workmanship andmater- ials are tbe most economical in the end. We selected the Fordsonpow€r plant because it possesses surprising power, flexibility and speed. The trac. tor is in no way changed, and with shiftinq two wheels. thc Fordson is ieady for duty by itself, either to pull the hoist or in other wavs. Write for compfete specifica- tions andprice on the M. A. C. Tugger Hoist. We want ro show you how to cut your ov€rOead.

Skagit Sted & Iron Works

Through Your Own Colored Glasses

You m,eet so many men in the world who think the whole scheme of things has gone awry, just because they haven't been able to achieve the success that thev think themselves entitled to.

One man is happy because he loves the beauty he finds in the world. The other is unhappy because he hates the ugliness that he sees around him.

It's all in the way you look at it.

So many men look at the world through a pair of darkened glasses of their own instinctive selection. and think the whole world is dark.

It is an ordinary human fault to judge the whole world by our own immediate viewpoint or situation.

Whenever we meet one of these men who thinks things are all wrong:, because they are wrong with him, we think of the fine looking, well dressed young m,an who was wandering around the lobby of a big hotel, very drunk, and watched with interest by many eyes.

Finally he dropped down in a big chair in the lobby and fell asleep. A joking friend came quietly rp, and slipped a little tinfoil covered package of limberger cheese inside the vest of the sleeper.

When the heat of his body began melting the cheese, he woke up, sniffed viciously, glared suspiciously around, and then got up and moved across the lobby.

This didn't seem, to get him the desired relief. Again he sniffed. Again, and again he moved.

Finally he picked up his hat, glared around, and walked out of doors.

fn a few minutes he came back. He was dejected ancl disgusted looking. He dropped down into a chair, and muttered:

"Hell ! The whole world stinks."

J. H. HOLMES TO cO VrSIT PANAMA CANAL ZONE AND SOUTH AMERICA

J. H. Holmes, president of the Holmes-Eureka Lumber Company, plans to leave soon for a trip to the pananna Canal zone and to South Amer.ica. He will enjoy all the sights and scenery but will look into business conditions at the same time. He probably will be gonre several months.

Mr. Holmes was tendered a farewell dinner at the San Francisco Commercial Club a few days ago by members of the California Redwood Association.

HAROLD KNAPP HERE FROM CHICAGO

Harold A. Knapp, the Chicago representative of the Union Lumber Co., is spending a few weeks on the Fa_ cific Coast. He is dividing liis time between the San Francisco office and the mill at Fort Bragg. He willle_ turn to Chicago shortly after the middle oithe month.

A, California Lumbermsn

,Iluilt Tftis Hands ome Home f or Himself

It presents a mOst attractive exterior as well aS a comPact, convenient and weil arranged interior, and represents the very last word in modern architecture.

This home is norv being constructed at Palo Alto by Henry A' Hoy|' Secretary of the Minton C6mp"tty, Mountain View as a- permanent residence, and we congratulate and extend every .rvish to this highlpowered salesman not only f6r the uniqueness oI the design of the.home he is buildi;t6; for the liappiness, conientment and protiction this ideal home rv(ill give to NIr. Hoyt and his familY.

o '-\M" would iik" to see othei lumber merchants build modern, distinctive homes, and this plan is available either for you or youf clients, through the California Lumber Merchant.

FLOOR PLAN NO. EOTO

The Modern Building Merchant

Is not the man - who seeks the line of least resistance, but rather the man who THINKS, who plans his campaign, has the courage of his convictions, inspires the confidence of his trade, and then goes ahead and fights it out on that line.

new profit - producer!

No other shingles offer you such profit and selling advantages, because by only carrying two colors (tiled red and sage green) nine different attractive designs are obtained. Three color effects can be obtained by simply reversing some of the strips so that the beautiful grey back surface shows.

It costs less to lay a roof of strip-shingles than to lay and paint a wood shingle ys6f-6nd there's no comparison in thi appearance.

Be the first to collect the profits. Write or telephone our nearest office.

corporation operah'ng 15 PABCO PAINT AGENCIES ARE BEING APPOTNTED.

. LOS ANGELES plants on the Coa,st.

IT'S A MONEY MAKING LINE.