The California Lumber Merchant - May 1926

and Poor Old Samson !

I have often wondered what changes would have beenmadein Scriptural history if the temple that Samson pulled downhad been built of HDE products:-the frame of select oak; the finish of that soft-working but strong common gum with its lack of heart defects and its consequent high resistance; and the pillar he was tied to one of those extra-size and extra-length oak timbers which HDE is famous for.

Perhaps it is just as well that the building was constructed of ordinary materials. If it had been otherwise a grand story of athletic prowess would have been lost to the ages.

(You see, HDE cuts a timber outofevery log, and heart defects are therefore eliminated in the common lumber which produces an unusually high percentage of clear cuttings.)

One of The Many [/ses of Pa,nels

QTANTON O. P. Panels are ideal for \) mountain cabins and small beach homes -and there will be many small houses built this summer. The cost of this type of construction is low, the house is durable and comfortable.

Our stock of panels includes all varieties of hardwood and softwood in standard and special sizes.

E. J. Stanton & Son

OUR ADVERTISERS

An example of small house construction using O. P. Panels

PHIL B. HART Mena3lng Editor

A.M.THACKABERRY

Clrculatlon Manegcr

A. C. MERRYMANOY,

J. E. MARTIN Mgr. San Froclrco Offlcc

W. T. BLACK Mgr. Portlud Ofiice

THE CALIFOR},IIA LUMBERMERCHANT

JackDionn e,prblislrs

Incorporated under thc laws of California

J.C. Dlonnc, Prcr. and Tm.; Phil B. H$t, Vlce-Prer.; J. E. Marda, Secy. Publtshcd tho lrt and l5tA ol ach montt at 3TS.U.zO CENTRAL BUILDING, LOS AI\TGELES, CAL., TELEPHONE, VANdIKC IitS

Subrcription Pricc, $2lX! per Ycer Single Copicr, 25 ccntr each.

EnterGd ar Second-clau mattcr Septaber F, tyA- at thc PottotrlcG rt Lor Angclcr, Califomia, under Act of March 3, l!?0.

LOS ANGELES, CAL., MAY I, 1926

How Lumber Looks

Loo Angeler Harbor unloaded v€ry close to one hundred arrd thirty-five million feet of Fr and Redwood, inApril. The anrount of rmsold stock on the docks at thir port and the perriatence of tlre boats in continuing to chou tlp with tbb lumber, a goodly portion of which ia "uneoldr" ceem! to be the rnain topic of convertation in Southern Cdifornia Igmb€r circles. Reportr on the actual amount of urrold Iumber on thece dock varier ro widely that it is rmwise to print any of them"

Dircussing the actual market condition, in Southern Cdiforrria, it fu necerrary to rtate that pricer ctill l€ave rnuch to be decired. The wholecale rnarket particularly for the immediate part two wee&r, har been very, v€ry slWgbh. Inquiri€s ere few and far between, erpecially in Loc Angeler prop6, and cargo orderu have been placed at rock bottom lirtr lt reemc to be the accepted fact that thic ir all caured by the amount of *ockr at the harbor, causing thc dalertt to be quite rhy in buying and prornpting them to rhop. Why ir thir lurnber worth lc* money, prieee that rhow the millr a looo and the wholeealenr no profit, iurt because there ir lotr of it at San Pedro. The clothier and the grocer ir not cutting hir prices, we gladly pay the advertired price for hir wareq and he may have hrardredr of carloadr of tte rarne rtuff, in hir warehoure.

Let'r ertablieh romc pricer on lunberthat will show at leert a titios rnargin, and forget the fac-t that the,re happe,nr to be a few carloadr down at San Pedro, waiting for a buyer. There ir a lot of that rmrold ctock that i9 kept on hand for emergency orden, rizee, and le.ngthr and lotr that retailen need rometimel in a hurry. It b NOT all jurt random, unrold rneterlal

\ilhile the wholecale rnan ir taking low pricet, precurnably becaure he har too much lumber on hand, the retailer ir

FRED B.'ROBERTS NOW AT LONG BEACH

Fred R. Roberts, formerly with the Newbegin Lumber Co., Tacoma, Wash., has moved to Long Beach, where he has acquired an interest in the Long Beach Mill & Cabinet Co.

SCHOTT IS SPREADING GOSP,EL OF DOUGLAS FNR

As a part of his plan to bring home to the business men of the Northwest the importance of the lumber industry to them, llenry Schott addressed a meeting of the Portland Advertising Club on "Advertising A Basic Industry," A,pril

It costs three times as much to get a'new customer as it does to keep an old one, according to an authority who claims to have made a careful study of the costs. "A company is known by the custbmers it keeps," says another. i"WL "." paying -more attention to the ones we have and not so muih attention to the other fellow's," writes a third. Anyway the customer is a prize possession. Without him the coriidors of commerce would soon be empty. The cus-

Sen Francirco O6cc 900 Mlt.or Bld8. Phono Davclport ttl0f

scrambling for busine$ on a lorp rnargin, mainly becaur he har ro many competitorr after the job that he ir bidding on. Hir stocka are not piled up sky high, in fact tte retail *ockr in Southern California are a! low as they have been for three yoars. Cornpetition ir making the retail pricec, and making them much too low.

.Advices from northern California ctate that the marka rhowe ver5r little change. There b a good vohune of lumber moving by cargo, the demand is fair with very little change in prices. The millr are reported to have plenty of cutting due to the Atlantic Coart demand and have rtrengthened their pricee on cutting itenrr.

There is very little change in the rail market. The de mand rtill continuee fair with no rnaterial change in pricel to the tr'ade or at tte mills. However, on epecificd ordcn, the millr are very firm on quotationr due to the eartern dc' rnand. Stockr in No. 2 Comrnonn No. 3 Clear and No. 4 Clear ere reported tcarce at the millr.

During the part two weekr the Sugar Pine Market hal been active" Denrand for Cdifornira White Pine har been fair. Practically all the Pine millr are now operating and ctocks are reported to be a little below normal for thir tinr,e of tte year. lVeather conditions in the eart have been bad for buitdfury operationr, but eest of Chicago thingr are besinr.ins to open up.

The Redwood market rhows practically no change" The demand continuer fair with pricee firrrr.

Although tte carpenteru' ctrike in the San Francirco Bay Dirtrict har not been very effective, it it the opinion of many that it has had a tendency to rlow up new buines.

Building perrnitr, in Lor Angelec, will totd a little over tcn million dollaft, for April.

12. Mr. Schott also addressed the members' forum of the Portland Chamber of Com,merce, April 19, on "Conservation" and gave a talk over the radio the same evening.

ARIZONA OPPORTUNITY

Capable man with $10,000 to $15,00O may have control of business established ten years and making money with volume of $3,000 to $5,0@ monthly. Profits will be guaranteed to proper person. Address Box 4-163, care California Lumber Merchant. 5-l-2

tomer is everything. Heis our only reasot for being in business. And yet the retail world is filled with instances rvhere he isn't handled very carefully. His real value, very often. isn't fully appreciated. We very frequently take him in a matter-of-fact sort of a way. Of course he isn't always right, but right or wrong we are for him ! The lumber industry can always use new consignments of first class customers.

The Hope of a Life Time

We don't make every hole in one! We don't even aspire to, but we do claim to be pretty good shot makers and when we take a divot it goes straight, and we always remember to replace it.

Although we learned our game in the Northwest \rye are quite at home on the greens and fairways of California, and we haven't been stymied yet. We are still playing at scratch with no handicap.

We think we can interest you in further details of our game. In the Los Angeles territory you can reach us through Herman A. Smith, TRinity 7997; in San Francisco call the J. M. Huddart Lumber Company, Sutter 866.

Use Kipling's "Flonest Serving Men"

Bg Jacft Dionne

We got a lot of very satisfactory reaction from our editorial in March Firstissue"Put the Courtesy Boys to Work".

Quite a number of live lumbermen are already using the "Courtesy Boys" in their advertising.

In that editorial we quoted Kipling's verse: I keep six honest serving men, (They taught me all they knew); Their names are What and Why and When And How and Where and Who.

Why shouldn't we use these six good and true "Serving Men" of Kipling's-who have given 'HIM such wonderful service-teaching him all they know-in lumber merchandising?

W:t"tfff.ll heard speakers quote the famous 111il(irn-"Know thyself"-and credit it to "the Scriptures". It was the great "Pagan" Socrates, however, who said it. It was his text through life. .Socrates said a man should see himself in an abstract way. Should take his bwn mind, hold it off at arrn's length, and look'it over, judging it without fear or bias; and act accordingly

All wisd men since that time have agreed as to the wondrous wisdom of this thought of the grand old philosopher.

Ant all thinking men in this day and generation agree that one of the first fundamentals of business success is to "Know Thy Business". 'Particularly ib this true in the retail lumber business.

And to know yol,rr business does not simply mean to know your stocks, your prices, your equipment, your service, your ability and willingness to supply a demand for building material. This might be the sum total if you were strictly a "materialman". But it isn't enough for a MERCHANT, because knowing your stocks and physical facts is NOT merchandising.

You tnust know your district, your trade, your prospects, your possibilities. In addition to knowing your goods and what you can do with them, you have got to know who wants them, and what they want done with them, and how they can be used to best serve THELR purposes.

That's where Kipling's "six honest serving men" will step in, and you can put them on the pafoll; along with those good, hard-working "courtesy boys".

Remember-

"Their names are What and Why and When And How and Where and Who".

"WHAT building service can I furnish YOU?"

"\MHY go without a HOM,E when you can have one?"

"WHEN shall I meet you and your wife and show you my plans, pictures, figures, etc. ?"

"HO\M would you like some plans and figures on modernizing your old home?"

"WHERE can you invest your savings to better advantage than in a HOME or a home improvement?"

"WHO do you know in your neighborhood that is in need of my building service this season ?"

Many other questions you may ask, by using these "honest serving men", that will acquaint you with your trade, fill up your prospect book, and help you supply the building NEEDS of YOUR town.

Arveek latefrtlrts half'millton foot order TYas onitsrralr

The McCormick aim is to rendq a comPlete service to lumber buyers

nN sATURDAy morning our Philadelphi" office

V closed an order for a half-million feet with alarge industrial buyer on t'he Atlarrtic seaboard. Just one week late4thfu shipment was on itswayfrom the Pacffic Northwest in a Mdormick steamship.

This example of prompt service is jtrst anevery-day happening in the McCormick organization: McCormick ttwon its spurstt as a distributor of lumber. An intimate knowledge of the source of supply has given our buyers not only quick service, but the pick of the best lumber at right prices.

On this foundation, McCormick is now building a t*ly national lumber service. McCormick steamshipt nowmaintain aweekly sailing from coast to coast. From our own offices in the greatlumber-consuming centers, our men are in constant touch with lumber buyers.

And here in Oregon and Washington, four McCormick mills with agreatstand of good timber, will soon b" T oieration. Give tid a"chance to figure on your requirem.ents. You aie in business to make money out of lumber. We can help ygu.

Gtras. R. MeGornick Lunber Go.

SALES OFFICES : Porthnd, San Francisco, Los Angeles,sro-1.Diego, Ncz,' York,Ph;14&lPhid. MILIS (under construction "t lN rc-building): St. Helens, Oregon; Port Ludlon, and PortGamble, l ' Washingtoz. TREATING PLANT: Sr. Helens, Orcgon._l

Campaign to Promote Douglas Fir Is Started

Will Be One of Qountry's Major Promotio,nal Campaigns; Is Directed by West Coast Lumber Trade Extension Bureau

The retail lumberman has a new merchandising force behind him in the trade extension campaign for Douglas Fir, which is directed by the West Coast Lumber Trade Fxtension Bureau, White Henry Stuart Building, Seattle, Wash. The advertising campaigtr is just beginning in national consumer and trade publications and is already attracting comment. It is planned notonly to reach the general consumer but in addition to present the story of Douglas Fir to the architect, the industrial buyer, the farmer, the business man and the builder. In size and scope this will be one of the major trade extension campaigns of the country, It is supported by lumber manufacturers, logging operators and timber owners of the Pacific Northwest.

The merits of Douglas Fir and the story of the industry will be told from every angle during the progress of this campaign. The advertising will notonly stress the advantaggs of Douglas Fir for its multiplicity of construction and industrial uses but will also give both dealers and users a new conception of the indusiry and of the supply.

Henry Schott, Manager of the West Coast Lumber Trade Extension Bureau, states: "It is not commonly realized that the Douglas Fir industry has placed itself on a basis of supply America permanently withlumber. Manufacturing economies, new methods of logging and milling, of drying and grading and product, have been perfected. Entire new cities and new harbors have been created, great docks built. fleets of vessels assembled, in order that ttle West Coast may efficientlysupply America's lumber needs."

"But that is not all-a greater and more important factor

commands the attention of every buyer and user o{ lumber. It is the fact that Douglas Fir and other West Coast woods represent a lumber supply for all time to come ! This is established not only by the vastness of the timber stands in the Douglas Fir region but also because the Douglas Fir takes care of its reproduction so abundantly and completel restores cutover land to mature tree bearing. Climati mpletely Climatic Climatic conditions, fertility of soil, abundant moisture, all combine to make possible a maximum reproduction in quantity make possible quantity and quality of timber in a minimum time." quality

"Conservative estimates base the life of the present forests at from 60 to 10O years at the present rate of cutting, yet lumbermen believe that with present day fire protection and conservative methods, combihed with natural reforestation, a new merchantable supply is here for all time. Proof of this rests in the fact that on the limited cutover areas that exist today over thrce billion feet of new timber is growing every year. Approximately a dozen seedlings spring up for every mature tree that is harvested. There are young forests in the Pacific Northwest today with trees averaging 75 feet in height."

There is to be much information along educational lines throughout the entire campaign. The nature and qualities of Douglas Firwith its varied construction uses will naturally be stressed. A wide range of publications is being used from the great general magazines such as the Saturday Evening Post, Literary Digest and Nation's Business 'with a total circulation of 3,996,251 down to technical and trade publications reaching all possible outlets of the lum-

(Continued on Page 10.)

Mr. Henry Schott

Douglas Fir

(Continued from Page 8.)

ber industry. Farm papers, totaling 3,576i,,5AI circulation, will be extensively used and magazines for home-lovers such as House and Garden. Ilouse Beautiful and Better Homes and Gardens.

In addition to this complete magazine and business paper campaign there will be a complete line of dealer saleshelps and organized plans for local home-building campaigns. There will also be a plan to develop new business in millwork products. Trade extension activities have been organized to embrace every legiti,mate form of trade promotion to stimulate the use of wood and particularly these West Coast woods which are constantly commanding great-

afpear in Saturday Eoening Post.

er attention throughout the building world. Field men will work with city and state retailers' organizations, calling rtpon architects, engineers, railroads and large industrial users of lumber.

Directors of the Bureau are: George S. I-ong, Manager of the Weyerhaeuser Timber Company, Tacoma; J. D. Tennant, Vice-President of the Long-Bell Lumber Company, Longview; Ralph H. Burnside, President of the Willapa Lumber Company, Portland; C. D. Johnson, of the Pacific Spruce Corporation, Toledo, Oregon; Everett G. Griggs, of the St. Paul & Tacoma Lumber Company, Seattle; Myron C. Woodward, of the Silver Falls Lumber Company, Silverton, Oregon and R. W. Vinnedge, of the 'Wheeler, Osgood Company, Tacoma.

MASONIC TEMPLE BAY CIT Y, OREGON

Built entirely with Whitney LUMBER

Equipped entirely with Whitney FRAMES

Finished entirely with Whitney FINISH

FIR WILL NOT STAIN STUCCO

DIRECT MTLL REPRESENTATIVES

Mr. A. O. Nelron, 330 Central Bldg., Los Angeles

Mr. B. W. Shiplcy, Calif St., San Francisco

Mr. Geo. W. Gorrran, 4224 G St. Sacramento

39 Initiated, Hoo Hoo Club Launched in Rousing meeting at McCloud

Through the splendid work of a little group of local lumbermen, aided by the Parson, Hoo-Hoo was established as an important factor in the life of the lumber community of McCloud, Cal., March 31.

Thirty-nine candidates were initiated by an inexperienced but capable Nine, and plans completed for the folmation of a Hoo-Hoo Club.

The McCloud River Lumber Co., which is the heart of the community, contributed generously to the success of the occasion, providing the hall where the meeting was held and furnishing a fine dinner and ladies of the Rebekah Lodge to serve it. And everv candidate is an employe of the company.

The Parson arrived at McCloud several days in advance of the Concat and found a little group eager to help put the Concat over. He initiated eight members in an infonmal concat and then instructed them in'the Ritualistic work

G. A. Horskette, 31651, and E. R. Ryan, 31323, both formerly of Bend, Ore., and W. H. Fishburn, 15149, were the only old-timers available to help.

Despite the fact that rnost of the officers had just been initiated into the Order. the Nine functioned in fine fashion. Here's the lineup: Snark, the Parson ; Senior, B. W. Lakin, general manager of the McCloud Lumber Co.; Junior, G. A. Ilorskette; Bojum, C. B. Daverey; Scrivenoter, E. R. Ryan ; Jabberwock, J. M. Longdon; Custocatian, W. H. Fishburn; .r\rcanoper, Rober Ferrol; Gurdon, Frank I. Dwies.

A business session followed the Concat. with the follorvins results:

It was unanimously voted to apply to the Supreme Nine for a charter for a Hoo'Hoo Club.

C. T. Kernohan,2325l, one of the best-known and most popular lumbermen of the state, was nominated for the office of Vicegerent Snark for the McCloud District.

A resolution was adopted asking permission of the Supreme Nine to dedicate the Concatenation to Tom A. McCann, deceased, of Minneapolis, formerly vice-president of the Shevlin-Carpenter-Clark Co.

A coanmittee consisting of C. T. Kernohan, John M. Longdon, C. B. Daveney, R. L. Ferrol, H. P. Tardie, Elmer E. Hall and W. H. Fishburn, was appointed to complete the plans for the Hoo-Hoo Club.

Following the fine feed furnished by the company, a vote of thanks was given by the membership. Responding to this, General Manager Lakin said he was mighty glad to see plans under way for a Hoo-Hoo Club, the want of which had impressed him very much. More social life and a service of the nature the Hoo-Hoo Club can give are very ,much rreeded in l\{cCloud. he said.

Brothers Drvies, Longdon, Horskette, Ryan, Ponto, Ferrr-'i, Caldwell and Kernohan followed with short talks, and the Parson closed the speaking program with an excellent address. Announcement was made that the McCloud Co. rvill permit the use of its hall as headquarters for the club. It was also announced that another Concat will be held during the spring.

Cadwallader-Gibson Opens New Operations

Cablegram advices from their headquarters in the Island of Luzon were received the latter part of April by the Cad- vL f)uLwLr wrtc trcetveu [rrc raf,fer .t\pru Dy tne uactwallader-Gibson Company, announcing the milling of the first logs in their new timber operations.

"One of the happiest days of mv life," said Mr. B. W.

mile tract on which preliminary operations have been taking place for the past year.

"Experts who have cruised these timber lands for me are unanimous in their report that it contains some of the finest virgin timber in the entire island. In preparation for the proper cutting and marketing of this stand we have completed the installation of another band sarvmill, logging railroad and most modern, up-to-date logging equigmlnt-, which will be operated under American- iuplrvision and use_only the latest types of American made equipment.

"With the cutting of timber from these new lands our company will be better equipped than ever before to handle expert business. Direct shipments will be made from our wharves to the principal ports of Europe as well as the United States. It is the policy of our company to ship and to export only the select lumber, which we trade mark and guarantee as to quality.

B. I4/. Cadzaallader R. E. Ford Cadwallader, President of the company, "was when I received that message, for it means that we now have actually under operation the cutting of timber in the new 300 square

"Now that our new plant in the islands is in operation, it makes immediately available an increased quantity of export quality lumber. With our modern door rpanel and trim moulding factory completed in Los Angeles and our wharves and storage yards at Long Beach, these factors coupled with Mr. E. R. Maule joining us as General Manager, I feel that our company is indeed in a wonderful posi- tion to serve the wood working industry of the United States and Europe."

The finest Felt fuIakes the Finest \oofing

]HLNW AsphaltRO O-FING

GREAT reputation preceded El Rey Asphdt Roofing to'make it rielcome in the rooting in' dustry-of California-

The rautation of the LosAngeles Papn Manui"rii"s C.ompiny for makinlg the hilhest grade toofngfeh oi the Pacifc Coast.

That reputation walt well founded. This- concern wall ";;i-[il-;a;eers in the production of roofing. felt' For more thin a quarter of a century it has been burrdng up a huge plant and perfecting its processes to the highest foint of eftciency.

All this lons experience it carries over intothe manufac' ;;; .t'"'n*JnJ product-El Rey Asphdg -noo$s' fi.t" i"-.intained ibo th" eame etrictregaJd{orpains'

#;r*: # ffi:iffi::#ft" ff :j:'S'"TtT iU

Asphalt Roofing is positively assuted.

Vhenever vou recommend El Rey Asphdt Roofing-to a customerr you a"e ba&ed uP by the judgment ot huna*a" Jbl.itic Coast roofeti-men*ho-knors t{re rep"t"e"" tttit house has sustained for a quarter of a century'

Nine Kittens Initiated at Oakland Concatenation

Nine Kittens had their tails properly curled while beine introduced to the mysteries of the '-'onion Datch', at the Bai District Hoo-Hoo Concatenation held at ihe Oakland Hotel, Oakland, on Friday evening, April 16. The Concatena- tion.was lqgety attended, thire being over 125 ,,active Cats" on the side-lines to .watch the Neophytes do their !tug. Following the Concatenation, whiih was held at 8:00 P.M.,-th.ere was an excellent buffet supper served.

The initiation was in charge of Charles Limb, president of the Eagt Qay Hoo-Hoo Club, who acted as Vicegerert Snark. The following, all active Hoo-Hoo members" from the Oakland District, acted as his co-workers in putting on the ritual: Senior Hoo-Hoo, Merrill Robinson;'Junio-r Hoo-Hoo, Rod Hendrickson; Gurdon, W. C. Simp5el; 1a6- berwock, Clyde Speer; Custocatian, Nat Edwards; Scii.re- noter, Milt H_endrickson; Boju,m, A. E. Shallish, and Arcanoper,_Jack Oliver. The regular members of the Bay Dis- trict Nire were present and introduced the Oakland"members who served on the Nine.

and the Hoo-Hoo Saxophone Quartette, under the leadership of George Troth, -played--several excellent numbers. The..Moore Sjplers, expert Charleston dancers, gave a fine exhibition, w_hile Corinne Engle sang some pop-ular songs in a very efficient manner. The Moire Sistirs also gaie several excellent musical duets with the violin and coriet.

The Kittens initiated were:

Harold C. Hill. California land. &'Oregon Lumber Co.,

Ray B. Cox, Built-in-Fixture Co., Berkeley. * Willard B. Jefferson, Greater City Lurnber Co., San t' ranclsco.

Lloyd M. Allen, Smith I,umber Co. of Oakland, Oakland.

.Robert Cameron, Peninsula T-umbermenls Club, palo Alto.

J. R. Kinney, Zenith Lumber & Mill Co.. Oakland.

Hugo W. Sommerstrom, Clinton Mill & Lumbe Co., m, Lumber Oakland.

Philip Huber, Sunset Lu,mber Co.. Oakland.

.

The Jollowing were awarded prizes for bringing inKittensj.George Troth, card case ; L. J. Woodson, lnalch hold- er;.C-!f{! Speer, cigar cutter; J. A.-Stapleton, cigarette case, and C. H. Sands, gold watch ihain.

Following the 5ufiet supper, there. was an e5cellent e:r- tertainment which continued until nearly midniEht. The Oakland Har.mony Four rendered severaf fine voial soios.

Arvid A. Frisendahl, Clinton Mili & Lumber Co., Oak_ land.

The Co.mmittee o{ Arralg_ements in charge of the Con_ catenation was made up of Chas. Lamb, Frink L. parker, Milt H-endrickson, Geoige Troth, J. A. Wentworth, Ctya.i Speer, W. C. Simpson and Mer.rill Robinson.

, A Messq,ge for

Mr. Frank J. Peil

Purchasing Agent of the Patten & Davies Lumber Co.

Los tLngeles, Calif.

Lumber merchants of today are faced with the problem of carrying in stock an excessive number of competitive building materials. Particularly is this true in the case of walllroard. There are perhaps a dozen brands of this material, all about the same price, all apparently of equal merit.

But there is one wallboard which has certain outstanding features which you, and other experienced lumber merchants, cannot afford to overlook when making wallboard recommendations to your customers. ft is Buttress lD(raflboard-a superior product that possesses four striking qualities:

1. It's stronger!

2. ft's more fexible!

3. It deadens sound!

4. ft defies fire!

\trfe are telling home builders more about these three points in our advertising,-points that are backed by certain definite figures, the results of the most convincing tests.

And so, Mr. Peil, one of our salesmen is going to call on you at an eatly date. 'We trust that you will give him an opportunity to tell you more fully the Buttress story. Buttress Manufacturing Company, 6910 So. Alameda St., Los Angeles, Calif.

LUMBER YARDS.

Central California Lumbermen's Club Discusses Uniform Building Code

A. C. Horner, city building inspector of Stockton, who has charge of drafting the proposed Pacific Coast uniform building code, addressed the Central California I-umbermen's Club at its regular monthly meeting on April 10, at the Lincoln Hotel,Stockton.Mr. Horner asked for the united support of the building industry and the co-operation of the lumbermen, stating that the contemplated code rvould be one of the biggest things ever accomplished by the building industry on the Pacific Coast.

Mr. Horner trrged the retail lumbermen to do three things: To ask their city administrations to contribute a small amount of money to help pay the cost of compiling the new code; to examine the code draft when completed and if they have any suggestions regarding chang'es, to make them known; and when the final draft comes out, if it meets with their approval, to rlrge the cities to adopt the cooe.

R. G. Kimbell, architectural engineer, National Lumber Manufactu,rers' Association, Washington, D. C.. speaking on the code, said it is the most ambitious p:'oject of which he knew and hoped that the lumbermen worlld give it enthusiastic indorsement and active support. Throughout the country we are confronted with a multiplicity of building laws, which result in intolerable confusion, he asserted. Mi. Kimbell stated that a uniform code would be of great advantage to the lu,mber industry, and he urged them to get behind the Pacific Building Official Conference in their movement for the adoption of the code. He stated that he

was convinced that the Conference would get a fairer code than any code that might be drafted by any other organizat10n.

Arthur Bevan, Secretary, Shingle Branch of the \Vest Coast Lumbermen's Association, Seattle, Washirgton, also spoke in favor of the uniform code, and urged the lumbermen to support the Conference as they were the logical organtzation to get out the code. He suggested that the Ittmbermen, through their local organizations, keep track of the code when it appearecl, and also urged them to watch closely all building legislation.

C. G. Case, Attornev, Material Dealers' Association, San Joaquie County, spoke cin the 4 Per Cent Cartage Charge 'I'ax. Mrs. J. E. Fraser, Secretary, California Retail l,umbermen's Association, San Francisco, also spoke on the Cartage Charge Tax and the progress that has been made on the Certified Lumber movernent.

G. Cornwall, The Timberman, Portland, gave a s'hort talk on his observations macle during his recent trip to Florida.

J. U. Gartin, President of the Club, oresided over the business session oi the meeting. Thomas Simonds, Hill & Simonds. Sonora, was elected a member of the club. A trip to the Calaveras Big Trees along the Mother Lode Highway and Rret Harte trail via Sonora, was discussed for the club meeting in \,Iay. George Ground told a couple

(Continued on Page 20)

RECENTLY a local retail lumber dealer telephoned that he was sending one of his customers to us for assistpnce in selecling a suitable type of Hardwood Flooring fo'r his new home.

The customer arrived, visited our nelw Display Room, where it took but a short time to inspect a number of attractive designs. The problem was soon solved and the sale was made.Of couree, the retail lumber dealer was credited with the order, o,n which he made a nice profit.

This is just one phase of WOODY'S SERVICE that is resulting in constant dealer and customer good will.

"The Symbol of Quality"

o'Will You Deliver as Good Lumber as on that Last House Bill?"

When you answer, *Yesr' to that lrequent question, are you always sure you can do so? Good contractors are reasonable regarding the give and take variation in lumber q.t"lity. Stillo you know lrom experience that the best good will builder you can buy isunilotm high qualiry

Having established a trade in a given type oI Finish, Mouldings, Lath or Boards, etc., you' as a good merchant, strive to maintain the original standard which secured that trade. Because we vdue properb thesound economics oI this principle, our company has instilled into its manulacturing organization, the axiom that Pickering lumber products must be the best which selected timber' modern equipment and painstaking care can turn ouL

A record oI nearh fiIty years isthe gauge by which you may measure our adherence to this policy. We believe that record will command your confidence. Upon it, we invite your inquiry for the finest type oI Calilornia White and Sugar Pine lumber, including wide Finistr, Mouldings' Lap and Bungalow Siding, Lath and Yard stock

Cmrcsfundonce Inuitzil

(Continued fr.om Page l8)

of his famous Scotch stories that were very much enjoyed.

Chas. G. Bird, gtockton Lumber Co., Stockton, was the Chairman of the Day, and was pronounced by everyone in attendance as being a "Bird of a Chairman."

Those present were:

Chas. G. Bird, Stockton.

Frank Fisher, Stockton.

Al Fisher, Stockton.

W. Falconbury, Stockton.

Clark Utterback, Stockton.

O. D. Ruse, Stockton.

S. H. Rothermel. Stockton.

O. V. Wilson, Stockton.

Robert Inglis, Stockton.

W. H. Enlow, Stockton.

J. M. Montgomery, Stockton.

Tom,Gardner, Stockton.

Carleton C. Case, Stockton.

Fred McKain, Stockton.

O. L. Russum, Stockton. )

W. B. Hogan, Stockton.

A. C. Horier. Stockton

C. P. Christenson, Linden.

Charles Wood, Oakland.

R. C. Moore, Oakland.

R. O. Wilsori, San Francisco.

R. F. Hammatt, San Francisco.

G. W. Fraser. San Francisco.

Mrs. J. E. Fraser, San Francisco.

-T. R. Neylan, San Francisco.

C. D. I,eMaster, Sacramento.

B. A. Nixon. Lockford.

George Meisner, Lodi.

D. A. Fraser, Lodi.

Lester Elligtt, Lodi.

Fo'r 18 Year:r

..CHICKASAW BRAND" OAK FLOORING har bcqr a standard of GradFQuaIity-Manuf acture

Manufactured By

tGmphis Hardwood

Floori ng Go. trtsnphis, rdrn.

And Didributed By

E. M. SLATTERY BRoadwey 1496

315 Produce Bldg., lor Angelcr

GEO. C. CORNITIUS Amer. Natl. Bank Bldg. San Francirco

SAMUEL R. NORTON Henry Bldg. Portland

R. F. Wells, Turlock.

B. R. DuVall, Ripon.

W. H. Besecker, Oakdale. George Ground, Modesto.

H. C. Henry, Modesto.

J. U. Gartin, Modesto.

W. O. Mashek, Modesto.

H. M. Schaur. Tracv. George 'Good,'Tracy.

T. H. McPhearson. Escalor.r.

S. J. Irwin, Escalon. Chas. Moorehead. Escalon,

A.M. Smatt, Manteca.

{. P. O'Connor, Glendale, Oregon.

C. G. Corkran, Medford, Oregon.

,G. Cornwall, Portland, Oregon.

A. Bevan, Seattle, Washington.

R. G. Kimbell, Washingtcn, D. C.

PEOPLES BUYS PIRU

The Peoples Lu,mber Company has yard at Piru. The yard was opened is the only one at this ooint.

YARD bought the Ganahl but a year ago, and

LUMBER ,SHIP AR,RIVES AFIER LONG TRIP UP FROM C^ANAL PORTS

Twenty-two days out from Balboa, C.2., the little lumber steamer Bertie M. Hanlon arrived at San Pedro on April 15th to load fuel oil. She was en route to Eureka to re-enter the coastwise lumber trade after making a trip to Miami, Florida. She made the long voyage undei a special charter, carrying 2C0,C00 board t-eet 'of" hardwood tt"ttsshipped from the Philippines at San Francisco.

The Bertie M. Hanlon is one of the smallest commercial steamers which has entered into the intercoastal trade in recent years,

Trees hayo gror! over this buricd Rcd. wood for X50 tcgrr. But the cut htb tbc old Redwood rbors clear, sound wood fit to be sawn iato highest grade lum-

Annu.al rings of trees growlng over tnls Redwood show it has lain on moist ground ovef two centunes. It is sound; free from dccay or eve! worm holes.

Over this 600 ycar old Redwood. trees closc to 200 I ' years old havc grown. Yct the cut shows the buricd Redwood sound and free from decay.

Whg Reduood Salisfies

rarucular Luslomers

The life history of three Redwood trees that tic in the California forests is the best tcatimony to Redwood's Dermanence and resistatce to rot. Though rcstirg in moist ground and iovercd with moss. mold ard forcst debris for lrom 250 to aaout 400 vcars. not one of then is decayed, Worms have not bored into them. Cut i'nto at random, their wood 6bre is as bright and sound as that in a live Redwood iust felled- This rot-resistance earns Redwood orefercnce ovei other ommercial u'oods. and explains ite increasing usi by builders, architecta aud constructron engrneera, ,yite for Information or TPL Co. lAmber anil milluorb.

DougX.as Fir for Am.enica's Sturdi.est Sma[[ lF{ona.es

OUGLAS FIR is the natural choice of the home builder.

For years a widely used commercial wood, today it adapts itself to a greater variety of uses than any other sofrurood.

Developments in manufacturing methods and kiln drying have further extended its usefulness.

Important have been the contributions to that development in LongBell manufacturing plants at longview,Wash.,where continued study is being made to improve methods of production.

ItsMany Uses

The snength, durability and beaury of grain of Douglas Fir adapt it to use throughout consmrction.

From the stutdiest framing to the fine texture and beauty of interior rim,Douglas Fir answers every purpose adeqately.

The kiln drying of Long-BeU Douglas Fir lumber is no small factor in making it best fit for these uses.

Today, Douglas Fir is being used as framing, rafters, joists,sills, flooring,siding ftames and interior trim.

These Impmtant Ailoantages

It is these advantages, and more, which LongBell methods of manufacture ofier buyers of Douglas Fir lumber:

Snaight dimension makes sraight walls and level floors. LongBell trade-marked Douglas Fir dimension stays straight, and flooring, ceiling and siding do not have to be forced to rnake tight joints.

An average of86 per cenrof the pieces of LongBell Douglas Fir dimension and common boards are all llean, and more than 78 per cent of the entire production s all heort.

THE OLDEST HOMES IN AMERICA ARE BUIIT OF WOOD

Long-Bell forests contarn a high percentage of large yellow Douglas Fir, u'hrch produces the softest fir finish of great hurt content and beautiful grarn effects.

All Long-Bell rade-marked Douglas Fir lumber is trade-marked to rdentrfy it readily to the buyer

Colif ornio W hite P ine Lumbq

When Homc,Buildlng

Time C,omes

l[UUtLD forthe tomonowsllJ, the rcrt of home that pre, scwer its growingwealth of asociations through many years.Look well to the materials and thc wotlmanship, use the skill and orperience of one oJ'those master builders in your com. munity who insists on good wort. manship ., and krrnr tlle lumbet :rlr&nq.

Californra Whrte Ptne has many advantageous uses in construction and rn indusrial consumption. LongBell trade-marked Califomia White Prne lumber and shop lumber are produced at'Weed, Calif., from an excellent stand of timber grown at high altitude.

,u ,u

Shippos: Vood today is the desirable material for boxes and containers for safe delivery at destination.

J2 ,U

Long-BeU Oak Floofing

Long-Bell trade-marked oak flooring 6nds ready place in the laytngof sauicefuIe floors. It is most economical to lay and finish, because of its excellence of manu' facnrre. lt makes a beautiful,lasting floor.

The trade-mark on all LongBell prod' uc$ is more than a name. lt means more than fifty years of'experience as lumbermen,and is found only on lumber products that give maximum value to the builder.

Aslc yrur retail lumber dealet THE LONC-BELL LUMBER COMPANY R.A-t nf Bl&! K.FrCitY'Mo. l{.D.'ni tls tt?t

.nd Dcota Bd Sbool.

Sacramento Valley Lumbermen's Club

_ The regular monthly _meeting of the Sacramento Valley Lumbermen's Club, hdtd at the-Senator Hotel on Saturday, April 17, was ddgnated as a Service Meeting for the ,.Men Who Meet the Trade." For this occasion, th"e Club had as their guest and speaker of the day, W. H. Hainei, Assiiiant Salesmanager, Standard Oil Cdmpany, Sacramento, who rendered a very instructive talk on',,Siivice,,.

"I-earn the value of a smile and render willing, cheerful, smilin,g s€rvice," is one of the primary essentialj'taught to their Service Station Salesmen, Mr. Haines asserted] He gave an interesting- sketch of their Service Station develop- ment, stating that their operations in this branch dated back some yea-rs ago, when the company pur,chased 30 Service Stations from an independent operaior in the San Francisco Bay District. With these stati,ons as a nucleus. he stated. that the company now operates over 700 Service Stationi in the Pacific Coast territory, comprising the states of Cali- fornia, Oregon, Washington, Nevada aid Arizona.

Mr. Hines said that special care was taken in the selection of employees at their Service Stations, a special depart- ment.being-maintained for this purpose. In making their selections, the men must have - thiee necessary r6quire- mgTtl: !hey- must be between the ages ol 2O and 27 years, a high school graduate, and must pass a rigid physicil examination. They teach their men to know the value of a smile and require them at all times to render willing, cheerful, smiling service; they impress on them the responsibility they owe to the company, and also the responsibitity thcy owe to themselves and their fa.milies.

He stated that the Service Station Department maintains an educational course in which all the employees participate.

Examination questions pertainirg to their work are forwarded the men everv week. which are later examined and graded and returned-to the-employees. A nominal charge is made for this course, he explained, stating that from eiperiences they have found that when a nominal charge is made, the employees retain more interest intheir stuties.

Mr. Haines' address was very interesting and informative ald in- closing his remarks, he impressed bn the gathering the value of a s,mile as a powerful asset, and cheerfulnes-s as invaluable in the mattef of salesmanship and business.

George Cornwall, Portland, gave an interesting talk on the purposes of "American Forest Week', and ctiosed his remarks with a talk on Florida from observations made on a recent trip to the "Everglade State".

President E. S. McBride presided over the business session of the meeting.

Robert Inglis, Stockton, and George Grouncl, Modesto, members of the Inter-Relations Committee from the Central California Lumbermen's Club, were called on for remarks. Mr. Inglis said that the Central California Club would like to work with the committees of other clubs so that thev could_co-operate and work out many of the problems thai would be of mutual interest to all.- Throug6 co-operative effort and co-ordinated activity of the Inter-lelations Com_ mittees of the various clubs, li-e thought that much gooa to the industry could be accomplished. *

Jeff Corkran, Owen Oregon Lumber Co., Medford, Ore_ gon, who after an absence from California ior the past two years, where he was connected with the co*pr.ry;s opera_

(Continued on Page 24)

STEAMERS

Broklyn Ralmond

Carmel Jane Christcnson

eo., South Bend. Wash.

Hulbert Mlll Co., Aberdeen. Wash.

lcwia Milb & Timber Co- South Bend. Wash.

J. A,. Lcwis Shingle Co., South Bend, Wash.

Grayr Harbor Charlec Cbrirtcuon

Cathcrine G. Sudden Ednr Chrigtcnron

Dirtributing Agentr for Clerk-Nickcrron Lumbcr Co, Evcrctt, \lfarh.

P"gp.uy Lunber Co, Tacone, \f,ferl.

Dc6rncc Lunbcr Co, Tacoma, WarL.

pggct Lunbcr Co, Vrncouvcr, B. C.

WLitacy Co., Grribeldi, Orc.

Littlc Rivc Rcdwood Co, Hunboldt Bry.

W. R. Chambcrlin, Jn Barbara C Phyllir Dan F. Hulon

Stanwooc Bertic Henloa

YEIIOW FIR verticar ol" il#: .. .. Shop

Random Grain Ceiling

",':, '::, ilLtJt3?'',," Shop

Mouldings

Casing

Base

""T"' "o?ff"li,,". Timbers

SITKA SPRUCE

Bevel Siding

Bungalow Siding

Finish

Factory Lumber

Box Lurnber

Ladder Stock

Drain Boards

WESTERN HEMLOCK

Uppers

Our Lumber ir not Cbeap, neither is our Quality or Service

(Continued irom Page 22)

tions at Medford, was welcomed back to California bv President McBride. Mr. Corkran responded in his usual gracious manner, stating that he was going to represent the Owen Oregon interests in this section with headquarters in Sacramento, and was glad to get back again to California.

George Ground announced that the Central California Lumbermen's Club was contemplating holding their May meeting at Calaveras Grove during the middle of the month, and extended an invitation to the members to ioin them on this trip.

President McBride appointed Curtis Cutter, Oscar IVIiller and C. D. LeMaster to act on the Arrangements Committee for the,midyear "Ladies' Day Meeting," which will be held in June.

The following were present:

E. S. McBride, President, Davis Lumber Co., Davis.

C. D. LeMaster, Secretary, Sacramento.

Ed. Norton, Cutter Mill & Lumber Co., Sacramento, Chester A. Minar4 Cutter Mill & Lumber Co., Sacramento.

Howard Gunton, Gritzmacher & Gunton, San Francisco.

Dcwey Schelmer, Sacramento.

Guy L. Camden, General Supply Co,, Fair Qaks.

W. F, Knox, Superior Lumber & Fuel Co., Sacramento.

G. W. Gorman, The Whitney Company, Sacramento.

Cy Perkins, Friend & Terry, Sacramento.

Walter Miller, Knox Lumber Co., Sacramento.

Homer Derr, J. M. Derr Lumber Co,, Elk Grove.

William \lllilson, R. O. Wilson Lumber Co., San Francisco.

Dick Ransom, Friend & Terry, Sacram€nto.

Joe Holmes, Woodland Lumber Co., Woodland.

Tom Anderson, Woodland Lumber Co., Woodland.

L. R. Baker, Tilden Lumber & Mill Co., Sacramento.

H. C. Ferguson, Tilden Lumber & Mill Co., Sacramento.

Bill Hall, U. S. Gypsum Co., Sacramento.

Joe Shepard, Friend & Terry, Sacramento.

J. M. Montgomery, Silver Falls Timber Co., Stockton.

O. L. Russum, Chas. R.,McCormick Lumber Co., Stockton.

L. W. Heringer, Sacramento Lumber Co., Sacramento.

R. E. Tracy, Friend & Terry, Sacramento.

"Hi'' I{enry, Booth-Kelly Lumber Co., Modesto.

.qrccd lurnbcr qui&?

e carlotd or e *icht

UA]I ARSDALE.HARRIS

IU]IIBER C|lTPilY

5th errd Brannra Str., Sea Frudroo

WHOLESALERII

wit) conplctc rtoc|tr on hrnd in rll grrdoq both odinrry rnd unururl rizcr:

PORT ORFORD WHITE CEDAR

SUGAR PINE

WHTTE PINE

DOUGLAII FIR

'

REDWOOD PATTERN STOCK

REDTYOOD (workcd)

SPRUCE

STRAIGHT OR MTXED CARI}-DRY STOCK

Chas. Shcpard, Friend & Terry, Sacramento.

Fred Hamliq Paramino Lumber Co.. San Francisco.

Jcfi Corkran, Owcn-Orcgon Lumber-Co.. Sacramcnto.

Harry PcffIey, Fricnd & Terry, Sacrameirto.

Oscar Miller, Knox Lumbcr Co., Sacramcnto.

Robert Inglis, San Joaquin Lumber Co., Stockton.

Lawrence Chapman, Sacramento Lumbcr Co., Sacramento.

Carl Hornibrook, Hutchinson Lumber Co.. Orovillc.

G. Cornwall, Timbcrman, Portland.

W. H. Haines, Standard Oil Co., Sacramcnto.

Qeerge Ground, Modesto Lumber Co., Modesto.

J. E. Martin, "California Lumbcr Merchant", San Francisco.

BOOK ONCALIFORNIA PINEEVERY LUMBER. MAN SHOUI.DHAVE

"Cal" Pine, Guardian of The Grades.

That is the title of the recently issued fifty page volume, produced by the California White and Sugar Pine Manufacturers Association, for distribution to retail and wholesale lumbermen, all over the country.

It isaworkof art in construction. and is a book that every lumberman should have. Copie's may be secured by addressing Mr. Austin Black, care the Association, 60O Call Building, San Francisco.

The book is profusely illustrated with samples of all grades of the California Pines, and with designs of all stock mouldings, sidings, etc. ft covers the grading rules thoroughly, giving a clear description of all of the materials manufactured from these popular woods, tells the cutting values of various grades and gives a host of other essential information.

FRESNO

HOO HO'O PLAN CONCA,TENATION

Vicegergnt Snark I,. L. Walker of the San Joaquin Valley Hoo Hoo District, with his loyal Nine, is planning a monster Concatenation and Entertain,ment, to be held at Bakersfield on the night of May 22nd.

Details are not yet completed but will be mailed after the next meeting of the Executive Committee, to be held at Fresno.

For Millwork

what wood has ever excelled White Pine?

Easy to work, with a smooth surface and clean-cut profile, White Pine "stays put" and will not check, shrink or warp.

California White Pine, eo called becauge of its physical similarity to White Pine, has all of the characteristic working properties.

Sugar Pine ie not like White Pine, it fu White Pine, the largest and 6nest tree in the family. Both of the California Pineg are found in their best natural quality and enhanced by careful manufacture and seasoning in t

PauI Bunyan's California Pines "better

qualityr-grade for grade"

Manufactured and sold by "Producers of Whtte Pine tor Otter Half a Centurg"

Fletcher & Frambes Dissolve Corporation

A rumor has been current the past two weeks, particu- larly in the northern part of the state, that the firm of Fletcher & Frambes, well known I,os Angeles wholesalers, were dividing their business interests.

Mr. J. W. Fletcher, president of the former corporation, in an interview a few days ago, gave out the proper information.

Fletcher & Frambes, Inc., a California corporation, with but three stockholders, has been dissolved, and the two partners, Mr. Fletcher and Mr.W. P. Frambes, will continue the business as Fletcher & Frambes- The third partner, Mrs. W. P. F'rambes, retains her inierest in the busiNESS.

NIr. Fletcher stated that while they, along with the other wholesale me!l, were not finding business as active as in 1923 and 1924, they were far from being out of the game, and that he confidently expected the fall of the year to produce much better times for the lumbermen.

At the present time, with the able assistance of Mr. Fred J. Crosier in the sales department, this company is repre- senting several well and favorably known.mitts, in Southern California and Arizona, the-McCloud River Lumber Company, Oregon Door Company, Peninsula Lumber _Company, A. F. Mahony Lumbei Companv, I.loyd Hillman Lumber Company and the Meyer-Muziall-Compbny.

E. T.ROBIE A SAN FRANCISCO VISITOR

E, T. Robie, Auburn Lumber Co., prominent Sacramento Valley retail dealer, was in San Francisco durins the oast week on business matters. While in the Bav Districi he called on the lumber trade and looked over lumber corditions in the San Francisco market.

Fir Manufacturers Hold Meeting at Portland

Plans for the big $1,500,000 three-year advertising campaign of the West Coast I-umber Trade Extension Bureau were discussed April 10 at Portland at a meeting of lumbermen from Western Oregon and Southwestern Washington.

Henry Schott, director of publicity for the bureau, was the principal Speaker. Mr. Schott outlined the plans for spending the money, and arnounced that the advertising campaign would open in llay. FIe urged all those manufacturers who had not yet given their srlpport to the bureau to do so without further clelay.

Other speakers includecl J. D. Terrnant, vice president, Long-Bell Lumber Co.; George S. Long, lVeyerhaeuser Tirnber Go.; George M. Duncan, Portland, Ore., and W. L. Thompson, vice president, First National Bank, Portland, Ore.

It r,vas reported that 72 manufacturers had already signed the agreement under which the funds for market extension and advertising will be raised.

Meetings have also been held at Seattle, Tacoma, Everett, Aberdeen and Chehalis. Directors attending'these meetings were: J. D. Tennant, Long-Bell Lumber Co. ; ,George S. Long, Weyerhaeuser Timber Co.; C.D. Johnson, C. D. Johnson Lumber Co.; Ralph H. Burnside, Willapa Lumber Co.; E. G. Griggs, St. Paul & Tacoma Lumber Co.; R. W. Vinnedge, North Bend Timber Co.; IVI. C. Woodard, Silver Falls Timber Co., ""d X"ng Johg,a

W. C. CONNOR NOVr' LOCATED IN SAN FR,ANCISCO

W. C. Connor, formerly of Houston, Texas, has opened offices in the Monadnock Building, San Francisco, and is acting in the capacity of Pacific Coast Agent for the Chicago and Eastern Illinois Railway Co. Mr. Conror is an old-ti'mer in Hoo-Hoo, his number being 694$, and was a guest at the luncheon of Hoo-Hoo Club No. 9 on April 22.

Low truck tire costs depend notonly upon the quality of the tires, but upon the experience and f acilities of the dealer for service. This organization, with more than ten years' experience, a staff of truck tire experts and modern equipment, can secure for you a minimum cost per tire mile.

Aside from the inbuilt quality of Goodyear Truck Tires, there is another outstanding reason for their popularity among lumber truck operators here in Los Angeles. As these operators themEelves tell uE, it is due to the convenient availability of Truck Tire Service.With three central locations-in Los Angeles; in Long Beach and in Hollywood-we are always ready with men' experience and equipment to take care of your every need.

r244.East sF Street r MEtropolitan 0l9l T,OSANGELES CALIFORNIA

U TtreJor EuerX J,[eed"

HOLLYWOOD 6523-$ntd MomdBlvd. Tcl.phone HO-5524

T.A. BONNER OPENS LUMBER OFFICE

T. A. Bonner, well known San Francisco lumberman, is a new entry in the wholesale lumber business and has opened an omce at 6L7 Nevada Bank Building, San Francisco. Mr. Bonner has been associated with the lumber business in San Francisco for many years and was forrnerly with the Chas. Nelson Co. Prior to that, he was with Pope & Talbot for several years. He will carry on a general wholesale lumber business in Douglas Fir, Spruce, IIemlock and other Northwest forest oroducts.

H,AR]RY CAHALAN A DEL MONTE VISITO,R

.Harry Cahalan, the well known Peninsula lumberman and manager of the Cahalan Lumber Co., Burlingame, took a week oft during the middle of the month and hiked off to Del Monte for a little recreation. When Flarry left. it was noticed that he had a golf bag with a full equipment of golf tools in his possession and as he is a golf enthusiast and shoots a good game, he no doubt spent a lot of his time on the links.

. WASHINGTON & OR,EGON SHINGLE ASSOCIATION )ELECTS OFFICERS

The Was'hington and Oregon Shingle Association, which was organized early this year to take the place of the Shingle Branch of the West Coast I,umbermen's Association, elected the following officers at a meeting called for the purpose at Seattle recently: President, Paul R. Smith, M. R. Smith Lumber & Shingle Co., Seattle; vice president, W. C. McMaster, John McMaster Shingle Co., Seattle; secretary-treasurer, J. R. Blunt, Seattle.'

The Washington & Oregon Shingle Association has taken over the inspection service of the Rite-Grade Shingle Association. Retailers will now be able to obtaie association inspected shingles without extra charge.

H. C. HENRY CALLING ON TRADE ATGAIN

H. C. ("Hi") Henry, Sacramento Valley and San Joaquin Valley representative of the Booth-Kelly Lumber Co., is back on the job again and calling on the trade in his territory. "Hi" was on the sick list for a few weeks.

GUS HOOVER ENJOYS FrSH (?)

In all probabilities, a certain Los Angeles wholesale gentleman hailed as Gus Hoover will hesitate, in the future, in making any rash statements or promises in connection with fish arguments. And thereby hangs a tale.

About a month ago Bob Forgie, another wholesaler, stated that the sales manager of the Bloedel-Donovan Lumber Mills, Mr. R. A. Clark, had promised to send him a good sized salmon and that he was at a loss as to what to do with so much fish. He re,marked that he would probably tnvite about fifteen of the lumber boys to come to the Jonathan Club for luncheon and have the salmon served.

Gus took exception to the nu,mber. He said that there was no salmon in the Pacific Ocean large enough to serve filteen hungry lumbermen, and further said that if Bob wr-ruld produce such a whale that he would sign the check fc.rr the entire gang.

Bob immediatley phoned Mr. Clark, and a few days later did rec'eive by express an enormous animal that rlndoubtedly rvas a salmon but was surely a distant relative of the whale tribe. It was at least iour feet long and would easily weigh sixty pounds. He got busy at once inviting, and on Moh<ley, April l2th, just twenty of Gus's best friends showed rup to enjoy the meal, at his ,expense, of course.

The fish was delicious, as was all of the other extra food gleefully ordered by thg ravenous gathering.

Gus said that he was glad to pay, he really didn't mind the expensive d,esserts and side dishes so much, but that he didn't like Clark's letter about the salmon, saying that it rvas a small fellow, one that he took from the live bait box.

lVl"dera Sur* Pin.

A True White Pine Water CureLAir Dried

Nothing could bc bettcr for pattern rtock and planing mill lumbcr for all purpolc!, than our wide, thick, soft textured lumbcr. It coma from California Sugar Pinc treea, which arc famour for their exceptional size and quality.

ITHE long double re-enforcement of the I legs, extra large wheel forks and spin' dles forged all in one piece' gusseted deck frames, and heavy gripper shoes-all make for a sturdy strength that maintains the Willamette Carrier at highest eficiency day after day. Yet with all its practical strength, there is a remarkable llexibility that allows for uneven decks and rough country roads with zo strain on the power plant.

Send tor the nen, lolder "For handling Iumbet in mill or yard"gives tull specifcations. Address Carrier Division

PORTLAND, OREGON

Boosting a Cull

A well known sheet steel firm tells of a dealer whom they discovered employing a syctem for turning a cull into a highly marked article of merchandise.

This concern stamps its name and trademark on all of its product, including its "Seconds," but in the case of the latterthey stamp in plain view the word "Second," so that all may understand that this is No. 2 and not No. I stock.

They had a dealer who bought only their No.

Arizo,na Retailers to Meet

May 14th and 15th are the dates; Nogales, Arizona, the location,.of the Annual Meeting of the Lumbermen's Club of Arizona, according to late advices from officers of the Club.

Great plans are being laicl this year for a very interesting meeting, speakers of prominence having signified their intention of attending and many educational features are being arranged for by the co'mmitteemen.

There will be a Golf Tournament, and visitors to bring their sticks. are urged

Saturday evening, the 15th, the Annual Banquet will be

2 stock, and tftey discovered that he wac printitg th" words "TO NONE," after their stamp "SECONDT" so that instead of being marked a cull, as the producers intended, each sheet was marked "SECOND TO NONE."

The fellow evidently was tihe direct descendant of sorne old cattle nrstler of days gone by who used to change the brand on cattle so that it looked like his own, only this dealer went the rustler one better, and pro[ably stayed strictly within t'he }aw whileexploiting the cull stock.

given complimentary by the Northern Arizona mills. The Cady Lumber Company, Arizona Lumber & 'fimber Company, the Saginaw & Manistee Lumber Comrpany and others are providing the funds for this feature which will include an array of talent imported from Los Angeles.

H.WENTWORTH VNSITS BAY DI,STRICT

H. Wentworth, manager of the Santa Cruz yard of the Homer T. Hayward Lu,mber Co., was a San Francisco visrtor last week on company business matters. While in the Bay District, he took a little time off to visit many of his lumbermen friends.

A standardized carrier throughout, embodying a wonderful direct loadJift; exceptionally fast, simple and fool-proof, eliminating Pressure tanks, cables, screws' gears, pinions and clutches.

San Joaquin Valley Club Holds Meeting

The first regular meeting of the San Joaquin Valley Lumbermen's Club to be held under the direction of the new president and other new offrcers, was called at Fresno on April 24th.

The attendance was small, account of a large number of tlre members being in other parts of the state.

President King called the meeting to order at 2 p.m., the usual noon luncheon having been dispensed within favor of the evening banquet being held by'Hoo Hoo Club No. 31, celebrating American Forest Week.

Secretary Minard read the minutes of the last ,meeting, and proposed one new member, Mr.O. W. Carr, of the Burnett-Carr l-umber Co,mpany. He was elected to membership.

Mr. Minard read aletter from a Hollow Tile Association of Chicago, suggesting co-operation on a movement regarding the distribution of various materials, exclusively through the lumber clealers. No action was taken on this comurunication.

There was a short discussion on .the much talked of 4 Per Cent Cartage Charge Tax. M.. J. G. Martin of the Fresno Lumber Company explained his experience in sencling his fee to Sacramento, asking for the Exe'mption Plates. which were furnished to him. The consensLls of opinion seems to be that lumber dealers, delivering material from their yard with a specified charge pe.r thottsancl, are exempt from the 4 per cent tax and are entitled to apply for the specified exernption plates. Attorneys have advised dealers that the state will hold the lumber to be the property of the dealer until delivered on the job, entitling them to the exemption.

Mr. F. Dean Prescott of the Valley Lumber Company reported briefly for the Cement Committee. He explained the present situation in Fresno, with the larger gravel and rock companies delivering cement at practically cost, aldng with their other'materials, and told of their being able to make a lower rate on this commodity than the lumberman,'with their facilities of saving handling, storage, etc. Mr. Prescott suggested that further time would be needed by his committee.

This meeting had been called mainly to hold a discuss'ion on "Grade Marking", President Kinghaving planned to have exponents of both sides of the question on hand to present their arguments. Owing to thesmall attendance ancl the inability of. one of the speakers to be ir Fresno on that date, the discussion was postpqned until a further date.

A short time rvas given to the subject, with Mr. F. Dean

Prescott and Mr. Frank Wright of the Brey-Wright Lum ber Company presenting po,verful arguments in favor of Grade Markecl materials.

Mr. Prescott feels that many kinds of mercharrdise; D?tionally known, have ascended to their present status in commerce througl-r their being branded with the grade, and in most cases, with the name of the maker. He stated that competition was felt mrlch,more keenlv with unbranded materials, ancl that this present situation offered. many opportunities to unscrupulous dealers, to make lower prices on lower grade materials. FIe offered cases where lower grades had been specified on estimates when the dealer would deliver the higher grades, on a special ttnderstanding with the customer. Mr. Prescott said that the Grade Mark on lumber would follow through satisfactorily frorn the mill to the job, satisfying the wholesaler, the dealer, architect and consrlmer, and that the horue owner was entitled to this protection, not being an experienced grader and knowing very little, in most cases, about grading. Mr.Wright predicted that Grade.Marked lumber would be a very popular material in a short time.

Mr. A. L. Porter, Secretary of the Western Retail Lumbermen's Association, of Spokane, addressed the meeting briefly. He reported splendid conditions in and around Salt Lake City.

Mr. George Cornwall responded to his introduction with an interesting account of his recent trip to Florida.

The meeting a{journed, to be resumed, with the ladies, at the evening Hclo Hoo affair.

Those in attendance:

Elmore W. King.

Frank S. Minard.

A. E. Johnson.

B. Boyle.

F. Dein Presiott.

P. T. Burns

J. G. Ferguson.

C. L. Burnett.

A. T. Russell.

A. L. Porter.

Frank Wright.

A. H. Kelly.

George NL Cornwall.

A. W. Heavenrich.

J. G. Martin.

O. H. Carter.

W. F. Baird

Phil B. Hart.

co.

Ercerpts from a letter from Harry C. Westoaer, f ornoerly manager of thc Frank Musselman Lumber Comfany, Santa Ana.

"At this time we wish to express our appreciation to you for the help that we have gotten out of the California Lumber Merchant during the'past few years. When things did not go as we thought they should go we were always able to turn to the Lumber Merchant and there find an expression of optimism and encouragement which you have been so faithfully giving to the lumber industry.

"Personally, the writer has been a constant reader o{ the California Lumber Merchant, and although we are retiring from the lumber business we are expecting to. read your magazine for a good many years to come.'

FOR STUGGISH RETAIT CIRCULATION

If taken regularly guarantccd to build bettor prcfits.

Daily Dozen I8i"Hh'Y'P

l.-Locatc one DGw prospect for a houae or barn or other mrjor requine-"ot "ni lqy plgn-a to develop the-eale' - A-Heic et llart one mutually helpful confercnce with build' ing contractore or mcchanicr.

&-Ma-ke at leart onc perronal call on e Prospect, ruggcrting hie urc and necd lor your matcrialc and attempting to clorc tha ralc.

4.-Writc at lcart one personal letter with the eame objcctivc.

5.--Makc an e:tra cfrort to cell the oldest stock in thc yard.

6.-Locate et leaet one new ure for your nrateriall and t:ke rtepr to develop butiners in that item'

7.-Plan a dirplay or an improYement of a dilplay,which will visualize lo the public a use for your materialr.

E.-Create and rtart in rnotion an adverticing or aaler ccherne which will bring ncw prosPects into your yard.

9.-Ovcrcome """h- t.-plation to cut a price to get bueinct3.

I0.-Perforn aome community eervice which will make you and your company bettcr known and liked.

ll.-Say-or do rimeihiog favorable to, for, or about your compctitor.

I2.-Follow through and bring to a rucccrgful conclurion unGnirhcd burincr from yettcrday.

IYHAT

BRAND (}F (}AK FT()(}RII{G

would you expect in such a house?

Who better than the president of three building material companies knows what oak fooring is best for his own house?

Henry Simons is president of the Henry SimonsLumber Company, the Simons Millwork Co., and the Simons Lumber Co. When he accepted the plansof D. C. Bennett, architect, for his $85,000 house, hesaw to it that "Perfection" Brand Oak Flooring was speqified.

He knew how perfectly "Perfection" is milled; howhonestly graded and carefully inspected.

Repeat thc dore ar often rs you have timc botwcen gunfiec ani runecg and wcigh the profite beforc and after trking.- -

l(epeat dote aa otten ra nave trma DoEwGen tunnl€ ani rungct, weigh after trking.

To thc iwclvc piercriptionr in hir recommcndationr Ma Hood har rince added two otherc-"collect your oldcrt account and figurc out a ryttcn of coat rcduction "

Any incrc-c you get ir veluelcr unlcu you gct thc bulincr3 rt a profit.

WEYERHAEUSER LOG

CHAS. G. BIRD LOOKS OVER SAN FRANCISCO MARKET

Chas. G. Bird, Stockton Lumber Co., was a San Francisco visitor around the middle of the month; where he was calling on the trade and looking over lumber market conditions in the Bay District. He was boosting the contemplated Stockton Hoo Hoo Concatenation to be held at Calaveras Grove in May, which will be held in conjunction with the rnonthly meeting of the Central California Lgmbermen's Club, and wants a big delegation from the Bay District to attend.

In the l4 rooms, 4500 feet of l3/16x21/a in. face clear oak was used. Never was there a more beautiful foor. The texture and pattern made possible a finish that is seldomfound in any other fooring. Generations from now this same foor will still retain its original beauty. Yet this cost him no more than a number of other brands.

There's a size and grade of"Perfection" Brand Oak Flooring for every typeof structure, ne!\' or old. For full information $'rite today.

Residence ol Henry Simons, 2l3O Lahe Isles Blvd., MinneaPolis, Minn.

Architect: D. C. Bennetl

ARKANSAS ()AK FT()ORING C0MPAI{Y PINE

,

New Merchandising Scheme in Syracuse

A new note in merchandising lumber for home building has been sounded by the Wilson & Greene Lumber Co., o-f Syracuse, -ry. Y., in ihe inauguration of a complete program of advertising centered about Wilson & Greene'Lu-mber Co., "Check Seal Homes."

- Th_e basis of operation from the viewpoint of the Lumber Company is probably different from that followed by most concerris attempting to sell lumber through the sale or offer of home plans.

From start to finish the program is unique and is the product of two years of development, under the close per- sonal supervision of the creatof of the idea, Mr. Orvillj H. Greene, president of the Wilson & Greene Lumber Co.

"There has been so much groping around for a satisfactory _plan book proposition," Mi Gieen says, ,,that we decided to work out i new idea. The ,Check Seal Homes, scheme is the result-

"A beautiful plan has been developed, showing about seventy.house! -o! modest size and style, withflooi plans, descriptions which are accurate, and while they do nbt indulge in too much flowery stufi, the information is the kind that instills confidence in the minds of the people. In the past, plan books have dealt so much in gener-alities, they haven't even reached first base with the pu-blic.

"On our'Check Seal Homes' layout. fnis is what we do. Our advertising tells that it is possible to build a ,Check Seal llome,' if the prospect haj bought and paid for his building lot and has-a li[tle money lef-t besides for a down payment. He selects the house he wants from our olan book, agrees on specifications and signs a definite cont^ract at a price."

All details of construction are carried on under the direction of the Company, and when the house has been completed a bronze plate of the "Check Seal', is placed in the house, where it cari be seen when pointed to, ind serves as a mark of assurance that the house has been built of high class products and by honest builders.

The results may be more or less the same as ,,Certified Homes" and various other stunt names, but with our prop- osition we leave in the house something thatwill prorr" bt real worth when the owner decides tosell or.rrei ,,show g.tri' The_ 4evelopment of this plan by Mr. Greene establishes the Wilson & Greene Lumber Cb. as one of the outstanding merchandising lumber houses in the United States. The program foi the first year has been built on the basis of selling one hundred "Ctreck Seal Homes,', but it is probable that a much larger number will result from this campargn.

To avoid the great expense which rvould be incurred if the large plan book were to be sent to all responses to the coupons clipped from the advertisements, which carry key

n-umpg1s, an inexpensive booklet has been prepared, entitled "Who Shall-Build My Home?', which ii sint frie to all inquirers. A questionnajre and other information sheets are enclosed, permitting the inquirer to answer certain questions for himself before going further into the project. This arrangement is designed 1o weed out all inquiries except those from potent and sincere prospects.

SANT,A ANA YARD SO,LD

The.Whitson Lumber Company, Santa Ana, has bought the F,rank Musselman Lumbei Company at Santa Ana.Mr. Frank Musselman and Mr. Hirry C. Westover were the owners of this yard. Mr. Mussel,man intends devoting his time to his varied interests in California and in Sali Lake and Mr. Westover has announ,ced his intentions of entering the practice of law, specializing on Mechanics Liens.

You Buy Service -not Lumber Merely

Back of good hardwood lumber there must be good policies, the exercise of careful selection, and an experienced, properly equipped personnel.

Strable Hardwood Company includes these in every order. Full co-operation is our established rule.

We try to serve well by serving carefully.

The Hipolito Company, manufacturers of Hipolito Screen Doors, guarantee all Hipolito Doors to be thoroughly satisfactory to the consurngl-1he ultimate user.

There are no strings to this. If the purchaser of each Hipolito Screen Door is not entirely satisfied with the door he get\, it will be cheerfully replaced by the dealer from whom purchasd, who will in turn be reimbursed by the Hipolito Company.

Special Features of tfre Hipolito

All Hipolito Screen Doors are made of selected California Sugar Pine famed for its nonshrinking, non-warping qualities. They are accurately fitted, carefully milled, madeby standard methods that assure the highest quality-the best workmanship.

Another Angle Concerning Timber CuttingThe Crop Matures and Must be Harvested

By Jack Dionne

I have a great file of letters of commendation and approval as a result of the recent articles in defense of the cutting of the forests. They come from ocean to ocean, and from Canada to the Gulf.

Several of them urge that I go further in the matter and discuss one particular point that was not particularly stressed in the two recent articles-namely-the fact that a crop of trees is like any other crop-it grows, develops, matures, and thgn decays, and ifit is to confer its maximum of service it must be harvested before decay takes place.

This rS one thought that is given all too lrttre attention when timber cutting is ordinarily co,nsidered and discussed.

Of course, this argument does not prevail with equal force concerning all tree crops. Those trees that develop slowest, stand for a long time without apparent deterioration, and the same rule cannot be laid down upon all of them. For instance, a mature Redwood may stand for hundreds more years (so far as we know) without deteriorating; but a Southern Pine that has reached full growth and maturity, almost immediately begins to age, and deteriorate. And this is true in varying degree of all of the Pine species.

So, in this article, I am going to discuss this matter with particular reference to the Southern Pineq and will approach other species and other territories later.

Mr. R. I{. Downman of New Orleans, the famous C5press manufacturer, and student of lumber things in general, calls my particular attention to this phase of timber cutting in the South. He reminds us of the fact that ALL the Pine of the South is of comparative recent date. When the ex-

plorer De Soto discovered the Mississippi River in 1541, he describes the country along the river from what is now Memphis, Tenn., south, as a country of "vast savannahs". He apparently saw no forests.

Yet that entire territory was covered with Pine forests fifty years ago, and the mills have been cutting away in that territory for two generations.

Mr. Downman tells of a visit he made to a camp that was maintained in 1913 in a great Louisiana Pine forest by the Yale Forestry School, under the direction of Dr. Bryan, and at that time Dr. Bryan told him that the mature forests that they were then studying were about 200 years of age, judging by their rings and age signq and THAT ONE-FOURTH OF THE TIMBER WAS ALREADY OVERIRIPE AND SHOWING SIGNS OF RED HEART.

Red Heart, as every Southern lumberman knows, is the beginning of decay that sets into the heart of Southern Pine as soon as it gets overage, and Red Heart trees must be harvested quickly or they soon take on advanced conditions of decay, and become valueless. Dr. Bryan told Mr. Downman on that visit that those forests must be harvested as soon as possible, as the timber was deteriorating from age.

This is true of most of the timber districts of the South. They find a certain amount of Red Heart in all pine timber, and it is a well known fact that in the past twenty years some of the best looking and highest priced Pine timber ever sold turned out to be already past the age meridian and so filled with Red Heart as to make the investment a very bad one for the purchasers.

The average stand of Southern Pine timber today, if

FromtheHouseofQuickShipments

Here are 9l.r.own jorty million feet of air-dried Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, tanks, pipes, silos, etc.

Main OGcc and Plang Pittrburg, Calif. Members Californi,a Reilwooil Association

left untouched for fifty years, would be so badly deteriorated from over-age, Red Heart and decay that its value'would be negligible.

This oft-repeated phrase about "destroying this great natural resource" is just plain bunk, so far as practical facts are concerned, in Southern'Pine. We have previously discussed the compa.rative value of trees if the law should forbid their cutting, and under present conditions. Forests have no value except their potential lumber value. Without that they are worthless and untaxable.

And in addition, if left standing too long, they lose their strength and quality through age, and their value slips away.

Trees must be harvested in their prime, like any other crop.

More crops of trees can and will be grown. There can be no doubt as to that.

But I cling to the idea that tree growing is NOT a practical proposition cornmercially. There are men who say crops of trees CAN be grown for profit, and a return rnade on the investment. But few men desire to invest their world's goods in a crop that takes anywhere from one to several generations to harvest.

It requires an unlimited bank roll, and unlimited life, to make such a proposition interesting, and we know no men who have either. The Government, which endures, should go into the business of growing forests.

And, while that is being done, private enterprise cannot serve humanity by permitting the present crop to rot on the stump, as any forestry exp,ert can tell you the Pines WILL do, if left stand far past maturity.

PACIFIC SPRUOE CORPORATION BUYS STEAMIE,R

Toledo, Ore., April12.-The Pacific Spruce Corporation announces the purchase of a seconcl steel lumber carrier that will be a sister ship for the steamer Robert Johnson, which has been making regular trips to Yaquina Bay for the company for about three years. The ship was purchased at San Francisco, and will make the first voyage as soon as equipment is completed, under the command of Captain Martin Johnson.

The C. D. Joheson Lurnber Co. are exclusive selling agents for the Pacific Spruce Corporation.

C. E. MERTRITT IS CHO,SEN PRESIDENT OF RIED CEDA,R SHINGLE BURE,AU

At a recent meeting of the advisory board of the Red Cedar Shingle Birreau held at Seattle, C. E. Merritt of the Huntting Merritt Lumber Co., Vancouver, B. C., was elected president, ancl W. C. McMaster, John McMaster Shingle Co., Seattle, rvas elected vice rpresident. R. S. Whiting, Chicago, continues as secretary-rlrlstl?S€r, and Arthur Bevan, Seattle, as assistant secretary-manager and treasurer.

The Red Cedar Shingle Bureau is international in its scope, and takes in the entire shingle industry of the Northwest.

SCTIOO,NER ..IRENE'' AR,RIVES AT SAN PED,RO

The four-masted schooner "Irene,"givenup for lost when outfrom Gray's Harbor for 135 days without any reports, put into the port of San Pedro on the afterroon of April 22nd, with all hands safe.

Officers told a remarkable tale of their battle with the elements, and of their giving up the attempt to reach the Panama Canal after days of fighting in the vicinity of the equator.

She was bound from Gray's Harbor for Miami, Florida, rvith a full cargo of lumber.

BRADI,EY BRAND HARDIVO()DS

Scientific kiln drying preEerves within our products nature'r sturdy and beautiful qualities, while

Modern machinery and sldlled human effort justifies our slogan

"If ltts Bradleyts ltts Better"

TRY US FOR

OAK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORTNG

GENERAL SALES OFFICE For

R€d Cedar Shingles

Mrnufacturcd By

AROMATIQUE CEDAR LIMNG

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM R'RNITURE STOCK

Furniture Stock in Sets CUT TO SIZE Ready ' to Agemble

Flat Surfacer Hardwood Tdm Sanded

3chdcr Brcr. Shlngle Co.

Nedmd Lunbor & Mfg. Co.

Joc Crclr g}lnglc Co.

Rlpley Ccdrr Co.

Ulticu Shlnglc Co.

Moatcuo, \tuh. Hoqden, Werb. Aloha, \[ferh. Abcrdca, WerL. Abordccn. Wuh.

We are in position to furnish your requirements in all kinds of Shingles, either Grccn or Kitr Dried, for all rail or water shipment, and in order to better serve you have opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture:

6/2 Extra *A*'s

5/2 Extra,At's

Extra Clcars

Premium Clears

XXXXX Perfect Clears

Eurekas

Perfections

Royals and all corresponding second grades

GENERAL SALES OFFTCES:

TVTRGRTTN S]IINGI.T GORPORATION

Suitc 241, FincL Building

Aberdeeq \ilarh.

Reprcrented by W. W. WILKINSON

l2l4 Inr. Exchange Bldg. Lor Aigcler

If you make your

/ own spindle shaper knives we can supply you with high-grade selfhardening shaper steel

from our large stock carried in our Loe Angeles Service Station. Bars furnished in .widths trom /2 inch to 4 inch and in lengths as long as 30 inch. Mill-Rolled Bevel, uniform width. Place your order here for quick service. SIMONDS

Fordsons by the Carload

This interesting view is of a carload of Fordson Tractors, lecently received by the Willamette Iron & Steel Works, Portland, to be used in the manufacture of their popular WillametteLumber Carrier. The tractors were sold through the Portland agents, Talbot & Casey. l\{r. F. L. Lartigue, Purchasing Agent for the Willamette Company, is shown at the right, accepting delivery of the large shipment.

The.picture of the completed carrier shows how the Fordson Tractor, is used, mounted on the Straddle Type Truck. . The Willamette Carrier has been well received in California, there being a large number in use, all giving satisfaction.

Heart,Attack Fatal to C. H. Murphy

Huge Export Shipment

Whatis said to be the largest solid trainload of export timbers ever shipped from one mill in the Northwest was recently pulled inio Portland by the Southern Pacific Railroad frorir the C. H. Wheeler plant at Cochran. According to H. R. Peterson, sales 'manager, this train made up of 48 cars of tirrbers, ranging in size f.rom 12x12 to 24x24,24 to tl)

POSITION OPEN IN SAN JOAQUIN VALLTEY

Progressive retail yard, in good small- town in San Joaquin Valtey, wants to secure services of a good- all round yard man.- Must be familiar with general retail work, be "ble to figure, assist bookkeeper, know something of sash and doorJ and hardware. We will offer a good chance to advance, and a steady position. Prefer married man. Salary, to start $150.00. Ideal living conditions. Address Box F-161. care California Lu,mber Merchant.

WEAVER EXHIBIT IN?ERESTING

The Weaver Roof Company, Los Angeles, had a very interesting display booth at the recent "California Maid" Exposition, held in the Shrine Auditorium, Los Angeles, the week ol April 19-24.

Hundreds 6i different articles manufactured in the Golden State were on display at the Exposition that held the interest of thousands of people.

The Weaver exhibit came in for its share of praise, being attractively arranged and with descriptive literature for interested parties. A banner carrying the words "500 million feef of our roofing in use in Southern California and not a leak," was prominently displayed.

{eet long and contained 1,169,380 feet. One of the remarkable featurei was that in spite of the large footage, there were only 16O8 pieces, this giving a good idea of the average size of ihe stic-ks. The entire load was of a merchantable grade of old growth Yellow Fir for sfiipment to Yokohama. Japan, on the steamer Hakushika Maru.

SOCIETY OF AGRICULTURAL ENGINEERS HOLD MEETING IN CALIFORNIA

Featuring reclamation, farm structures, farm power and machinery, electricity in agriculture, and agricultural engineering research and extension, the American Society of Agricultiral Engineers will gather at Tahoe Tavern, Lake Tihoe, on June23 forits an-nual convention of 1926. This will be one of the most important engineering gatherings of the country during the present year and it will bring to California from all parts of the Union men interested in every ,phase of engineering as it is related to agriculture.

PRESIDENT WHITNEY COMPANY IN CAiLIFORNIA

Mr. Russell Hawkins, President of the Whitney Company of Garibaldi, Oregon, spent afew days in Southern California, in April.

Mr. Hawkins visited with the Los Angeles offices of W. R. Chamberlin Company, their cargo representatives, and with Mr. A. O. Nelson, who represents the Whitney Company for rail shipments.

El Paso Dealer Says Ads Pay Direct Returns

So frequently you hear lumber dealers say that advertising in the local newspapers does not pay, butthat they favor other forms of advertising and publicity in which they have 'more coirfidence.

We asked The Lander Lumber Company, of El Paso, 'Iexas, the question: "What is your experience in trying to get direct returns from newspaper advertising?"

They replied-"our local newspaper advertising ALWAYS pays us direct returns, and we wouldn't do without it for anything, because it is a direct manufacturer of new business."

The Lander Lumber Company, of which Robert Lander is the guiding star, uses a very modest space, generally in the same location in their local daily. They use the same form all the time, being in the shape of a short letter which is headed in all sass5-"psar Madge"-and is always signed-"Mrs. Iona Home." These letters are always short and terse, and always about something "Mrs. Iona llome" has just bought or seen at The I,ander Lumber Company.

Recently one of these little ads told "Madge" that "Mrs. Iona Home" had spent a few dollars for wall board and fixed up her attic something wonderful. The next day Mr. Lander got an order {or $313 worth of wall board, check attached, directly from a man who read that ad and caught the idea.

The other day "Mrs. Iona Home" said to "X4adge" that she had just covered her kitchen floor with beautiful oak flooring and the flooring cost jnst $16.50. Within three days Mr. Lander had sold $140 worth of oak flooring just for kitchen floors.

Robert Lander says that they have ,manifold proof that the people read and are interested in those ads, and they never run a piece of copy that they do not get returns on it.

Which again proves, as we have seen it proven countless times before, that the man who says the retail lurnber business cannot be made to profit by intelligent print, just belittles himself and his business

ARTHUR C. HAYWARD INVITES LUMBERMEN TO ATTEND SALIN.AS RODEO

An invitation comes from Arthur C. Hayward of the Homer T. Hayward Lumber Co. of Salinas, California, for the lu'mbermen to plan their vacation to be in Salinas during the dates of the California Rodeo, which is held there July 2l to 26. I\{r. Hayward says: "The 1926 Rodeo will be unique with many new features and is the only real wild west show on the west coast where one can see a real contest of cowboys and cow women riding vicious horses and maddened bulls. Mr. Hayward adds that Salinas is always cool in July and there are many other attractions near Salinas for the family desiring to get away from the hot weather.

The completion of their new grandstand, seating 10,m0 people. and a thousand new hotel rooms under construction br just completed in that locality, will make it possible to accommodate a much larger crowd than heretofore, according to Mr. Hayward.

The Alvan T. Simonds Contests

Fifteen hundred dollars is offered annually by Mr-Alvan T. Simonds, President of the Simonds Saw and Steel Company, in a national contest, open to everybody.

The aim of the contest is to arouse a'more general interest in the subject of economics, as related to individual and general welfare, and to increase general economic intelligence and a knowledge of what is genuine thrift, thrift that increases individual and general welfare.

Essays are invited, applying the rules given herewith :

The Essays

The essays are to be in two parts-Part I, theoretical, dealing with the economic theory of Saving and Spending and setting up a thesis fitted to present conditions in the United States; Part II, applied, and illustrating by Simplified Practice and the Elimination of Waste the thesis developed in Part L The ,parts must be so written that either part may be used as an independent unit. The essays should be written in a popular style, to interest !'the man on the street," the average person, as well as the technical.

In Part I, popular fallacies, s.ucl.as. "sqe_nding in any old way increases general prosperity," should be pointed out and controverted. In this part, too, Hobson's thesis that corporations are saving too large a proportion of their earnings and putting it back into the business, should be discussed. Saving as a cause of business depressions, the worker becoming a capitalist, and buying on installments, ere also suggested for consideration. Part I should set up and demonstrate if possible a thesis as to the proper relationship between saving and spending to produce the greatest prosperity under conditions today in the United States.

Part'II should apply this thesis to the fields of Simplified Practice and the Elimination of Waste, as sponsored by the

Department of Commerce, Washington, D. C, Each part should be at least 3000 words in length, but should not exceed 50@ words. Contestants mav subrnit both Part I and Part II, or either alone, adopting or assuming a thesis to apply to Part II, if only this part is submitted.

The essays ,must be written in English and preferably typewritten on one side of the paper only. An assumed na.me should be at the head of each sheet. A sealed envelope with the assumed name on the outside and containing the real name and address should accompany each essay submitted.

The essays must be original and not previously published and must not be published nor used in any similar contest before the prizes in this contest are awarded.

The prize-winning essays and the copyrights shall become the property of the donor upon payment cif the prizes.

PRIZES

The first prize, $1000, will be awarded by the judges to the best essay submitted, consisting of the two parts as outlined above. The second prizes, $250 each, will be awarded by the judges to the best essay submitted, dealing with Part I and to the best essay tre4ting Part II. Both of the second prizes may be awarded to the same individual, but neither of them to the winner of the first prize.

The judges will be announced at the close of the contest. They will be selected fgom experts in economics. business and related activities. Their decisions must be accepted by all concerned, as final.

All communications should be addressed to the Contest Editor, Simonds Saw and Steel Company; 47O Main street, Fitchburg, Mass. Essays to be considered should reach him on or before December 31, 1926. Their receipt will be acknowledged but no essays will be returned.

"What Are Sornozided Shingles 2"

J. M,AIRTIN ELECTED M,AYOR OF SAN CARLO,S

J. Martir, San Carlos Lumber Co., San Carlos, is the recipient of many congratulations and good wishes from his many lumbenmen friends, on his recent election as Mayor of San Carlos. Mr. Martin had always taken an active interest in the civic affairs of San Carios and is a keen ard progressive business man, and should make an ideal executive for his city.

MILLER & LUX CO. SELL THREE YARDS

The Miller & I-ux Co. have sold their retail lumber yards at Gustive, Dos Palos and Los Banos.

The Gustive yard will be known as the Gustive Lumbcr Co. and will be operated under the management of E. E. Esworth, formerly manager of the Sunset Lumber Co. at Fresno.

The Los Banos yard is :row owned by Messrs. Chadwick and Sykes of San Francisco and will be known as the l"os Banos Lumber & Supply Co.

Messrs. Malm and Engle have purchased the yard at Dos Palos and will operate this yard under the name of Malm & Engle, Inc. Mr. I\{alm operated this yard for the Miller &Lux Co. for the past six years.

ACCORDING TO THE OFFIOE FLAPPER

"I call ,my sweety Special Delivery Stamp-because he's stuck on something important."-M. G. P.

, START NEW BUILDINGS

The Independent Lumber Company, at National City, has started wlcrk on their new buildings, to include an,up to date new 6ffice building and new warehouses.

According to J. L. Tillery, the company intends handling a complete line of building materials.

Reap These Bigger PROFITS

On and after April l5th, 1926, all NB Quality Hardwood Flooring will be sold

CASH WITH ORDER

Prices Subject to Change Without Notice

Thisis the first time in the HardwoodFlooring Industry that small purchases of fooring are being sold at car load prices.

-

To give you consistent high quality Redwo'od together with Service that will help make your business an increasing success.

Otfice and Yards

642'0 South Park Avenue

Phone THornwall ll97

"Our Customers Wiil TeIl Yos"'

EUREKA LUMBER COMPANY

LO$AilGIL$

7]w gt ?B7llant htD*strcss

J. O. MEANS

WT{OLESALE LUMBER

925 NEWPACIFIC FINANCE BLDG. LOS ANGELES. CALIFORNTA

J. H. BAXTER & CO.

WHOI.ESALE LUMBER

Polcr.Jilcr{rcorotod Mdrrid

Ccotrel Bldg. TRbity 6332

MARK W. LILLARD, INC.

WHOLESALE SASH-DOORS_PANFI.S

Southcrr Cdlfonta Dlrtrlbutc

Nlcohl Door Mlg, Co., Portlea4 Orc:on

Whltmcr Jrckron Co.,Albuqucrquc, N. M.

a{Qt Shntord Avo. - Lot Allctor, Cd. THornwdl Ell4l

SUPREMEOakFlooring

Maple Ftooring

Handwood Lumber

ROLLINS A. BRO\MN

Direct Mill Rcprerentative

6(H6 Cerlos Ave. - GRanite 3642

FlllEDfoor

WENDLING NATH.AI{ OO. PACIFIC LUDTBER OO.

A. L. HOOVER -7fJ/o. Standard Oil Bldg.

PHONES VArdtLc t5!2 TUcLor ltl2

A. O. NELSON

RcprcrcntlnS:

WHITNEY'S GREEN-TIED

Vcrtical Grrein Fir Flooring, Cciling, Siding, Finieh, Caring, Baec, Mouldingr, Frrnc Partr, Cut to Length or Lincal Ccntnl Bulldlng TUcker l5!2

San Joaquin Hoo Hoo Observe Forest Week

Two hundred and twenty-five San Joaquin lumbermen and ladies gathered at the California Hotel on the night of April 24th, at the "Friends of the F'orest" A,merican Forest Week meeting.

The program was well presented under the direction of H. E. Verbel as Program Committee, and the meeting was a huge success.

Frank S. Minard, President of Hoo Hoo Club No. 31, opened the meeting with a fitting address of welcome, telling the gathering the purpose of American Forest Week and of the fitting meetings being held by lumbermen all over the country during the week.

As this affair was being given as a joint meeting with the San Joaquin Valley Lumbermen's Club which had held a quarterly meeting the same afternoon, Mr. Minard introduced President Elmore King of Bakersfield, upon whose shoulders fell the duty of introducing the Toastmaster of the evening, Mr. George Cornwall oi Berkeley.

A splendid musical program was offered, including a Ladies' Choral, in several selections, some dancing ard other splendid talent.

The principal feature of the evening was a splendid address, illustrated with stereopticon slides, by Ptof. Woodbridge Metcalf, Extension Foreste,r of California.

The speaker is one of the best informed of the country's Forest Officials and he gave, in a delightful manner, a high- ly interesting and instructive talk on the nation's timber wealth, the preservation activities of the government and State, showed hundreds of beautiful views of California Forests in the virgin stands and second growths, and dwelt at length on the costly ravages of our forest fires and the preventative measures now being resorted to.

As before stated, the ,meeting was well attended and there was a gratifying amount of enthusiasm shown to well pay the hard working officers of Hoo Hoo who engineered the affair.

Working with Vicegerent Snark L. L. Walker and Club President Frank Minard, were Martin D. Johnson as a General Committee, E.L. Smith in charge of Publicity, R. O. Cheatham as Finance Advisor, H. E. Verbel on the Program Committee and Dean Cook in charge of Hotel Arrangements.

The Toastmaster then introduced Phil B. Hart, Managing Editor of "The California Lumber Nferchant", who acknowledged with a few aprpreciatory words.

Mr. A. L. Porter of Spokane, honorary member of the San Joaquin Valley Lumbermen's Club, was a guest.

Pres. Franh S. Minard I/icegerent L. L. Walker

Hoo Hoo Club No.9 Observes "American Forest Week"

"American Forest Week" was observed by Hoo-Hoo Club No. 9 at the regular club luncheon held at the Palace Hotel, San Francisto, on Thursday, April 22. C. L. Hill, Chief, Office of Forest Products, United States Forest Service, was the speaker of the day, his subject being "Ame.rican Forest Week and the Problems We Don't Know Yet."

N{r. Hill's address was very interesting ancl instructive, and among the many things mentioned ir-r histalk were, the purpoJes of "Americari Forest Week", the timber resources of country, the effect that the continued increase of population in the country will have on lumber consumption, 1nd the necessity of a more intensive research work by the lumber industry.

S. R. Bla'ck, California Forest Protective Association, was the chair,man of the day.

A. B. Wastell, or,r'ing to the absence of President John C. McCabe and Vice President Harry White, presided over the business session. Garnet Fraser, Picnic Committee, announced thatthe annual Hoo-Hoo Picnic would be held this year at Kendall Dell on Sunday, August- 22.^'l.h-omas Cotter, Eureka, formerly general manager of the California & Oregon Lumber Co.'at Brookings, Oregon, said that he had forgotten all about lumber and sawdust during the-past two months and had just returned from a trip to New York City. He gave a short talk on conditions in the eastern part' of ihe couitry. Mr. Cotter is a former Vicegerent Snark in the Sacramento District.

W. C. Connor, formerly of Hottston, Texas, but now-locatecl in San Francisco ai Pacific Coast Agent for the Chicago and Eastern Illinois Railway Co., was introduced to thd members. Mr. Connor is an active member of Hoo-Hoo, and at one time was on the Houston Nine.

John Stroud was appointed to act as Chairman of the Day at the 'meeting on May 14.

ROY E. HILLS ON EA'STERN TRIP

Roy E. Hills, Wendling-Nathan Co., San Francisco, is in the eist on a business trip. While in the east he will visit the large lumber consuming centers and cont_empllt-9!- 9!ing as lar as New YorkCity and Boston. Mrs. Hills is accompanying him on the triP.

FR,ANK TRO\i\/ER BACK AT HIS DESK AGA'IN

Frank Trower, who was confined to his home with illness for about two weeks. has returned to his desk and reports that he is feeling fine again. Frank is an active Hoo-Hoo worker and was-missecfat the Oakland Concatenation by the Bay District members. He says it is the first-Pay District Concat that he has missed for a long time. I{is many friends are glad to see him back on the job again.

E. R. LONGLEY KILLED IN AUTOMOBIIJ ACCIDENT

E. R. Longley, well known Peninsula lumberman and general manalei of the Southern l-umber C9. of San Jose, i.vas killed onlhe evening of April 14 when his automobile left the highway and plunged over a forty-foot ernbankment in the San"ta Cruz mountains, as he was driving to his home in Boulder Creek. He was fottnd the next morning pinned under his automobile. death resulting from a fractured skull and a crushed chest.' NIr. Longley was 57 years of age and is snrvived by his widow.

OREGON PINE T'REE 420 YEARS OLD

BEND, Ore., April 20.-In connection with the observance of American- forest week a cross section oI a huge pine tree, 42O years old, is being displayed here. This tree fushed its way through the soil of the Deschutes watershed 14 years aftei Columbus discovered America.

The big pine rvas 27O years old when America declared its inclepenclence, and *ai 37 inches in diameter when Oregon became a state.

SPENCER LUMBER CO. BOOST.FOR \MALNUT CREEK

The Spencer Lumber Co. of Walnut Creek have sent out ar.r attraitive letter to their fellow townsmen and friends in the lumber trade, asking them to drop into their office ancl get a "Booster Plate". The plates are very attrac,tlvely made up, having a yellow and red background rvith Walnut Creek printed icross the plate in large black letters. The plates ian be attached to the automobile licelse plate. H. F. Sp.nc.tisthe owner of the Spencer Lumber Co' and is aisisted in the management of the br.rsiness byhis son, Ray Spencer.

Forestry and Reforestation in the Sierras

IJnder the heading of the above title the California White and Sugar Pine Manufacturers' Association istelling its story to the public of California. The Association has retained part-time service of Mr. Winfield Scott, popular lecturer in the state, to ,make a series of talks before men's and women's clubs, including the various service organiza- tions, high schools, colleges, chambers of commerce and oth'er public bodies.

The talks are verywell illustrated with colored slides showing the forests of the state, and special emrphasis is placed upon the relation of fire to reforestation. Mr. Scott is not a trained forester but is an out-of-doors man, with forty years of experience in the forested parts of the country. He is promotion agent of the Western Pacific Rai!road, and during the past six months has been making a series of talks for the California Redwood Association, particularly stressing the nursery work and tree planting activities of the redwood lumber companies.

Mr. Scott's talks have been ver.r' -well received and a talk before one club has usually resulted in re,quests for talks before others in the vicinity. Part of this favorable reception is due to his ability as a lecturer and part is due to the fact that California lumbermen have more to offer in the way of reforestation activities than is generally known. Most of the redwood companies are ona sustained yield basis, regularly planting up their cut-over lands each year. Some 2,600,000 redwood seedlings were planted this last winter. Six of the large pine companies are also upon a sustained yield basis, and the California White and Sugar

Pine Manufacturers'Association has just opened a new Department of Research with Mr. S. R. Black, Forest Engineer, in charge to study the problems of the region with the view of speeding up reforestation work in the entire district as rapidly as practicable.

California, with one hundred years' supply of virgin redwood and two hundred years' supply of virgin pineand fir, has a basis for a talk on forestry unsurpassed by any other region. Add to this the steadily growlng praitice -of real reforestation ard the story becomes at once of vital interest to the general public of the state and should naturally result in a better public attitude toward the lumber indrrstry, once the facts are understood.

"B,ECK" READY TO SHOOT

L. A. Beckstrom, former Sales Manager at Los Angeles for the Chas. R. McCormick Lumber Company, and now engaged in the wholesale lumber business, in Lbs Angeles, for himself, has just returned from s, month's trip through the mills in Oregon and Washington.

. He will make an interesting announcement in the Mey l5th issue of this journal.

ESSWORTHY TO MANAGE GUSTINE YARD

Mr. W. H. (Bill) Essworthy, for several years past with J. C. Ferger in the Swastika Lumber Cgmpany, Fresno, has resigned to take the management of the yard at Gustine, recently bought by Mr. John Blancho from Miller & Lux.

Califonria Redwood Commissioners Return From Australia and New Zealand Trip

H. M. Cochran, Union Lumber Co., San Francisco; Henry Faull, Hammond Lumber Co., San Francisco; H. E. Crawford, The Pacific Lumber Co., Scotia, and J. H. Quill, Redwood Export Co., Eureka, have returned to San Ftrancisco after a four months' trip through Australia and New Zealand,.where they were making a survey of lumber marKet conoltlons.

The party sailed from Vancouver, B. C., arriving at Sydney January 8, twenty-three days being used to make the trip. In speaking of the trip, Mr. Faull stated that Australia imports about 4O,00O,000 feet of Redwood annually, and the purpose ofthe trip was to study lumber conditions there, and also get acrquainted with the importers and lu'mber 'merchants. Sydney, Melbourne, Adelaide, Brisbane, Newcastle and Dunedin were among the larger cities visited.

Mr. Faull said that the party were very much impressed with the harbor at Sydney, which he stated is the largest harbor in Australia and one of the finest harbors in the world. Sydney is the largest city in Australia, having a population of 1,300,0@. Melbourne, Victoria, is the second largest city with a population of 900,000, with Adelaide, South Australia, ranking third with a population of 250,000. He stated that the people of Australia and New Zealand

O. E. CH,ASE LUMBER CO. ENLARGES SHED STPAOE

The O. E. Chase Lumber Co. of Pacific Grove has just completed the construction of a new shed that -will be used for the storage of windows, doors and building materials.

O. E. Chase is manager of this concern.

..RE,DWOOD BETTER HO.MES''

Two "Redwood Better Homes", one at Stockton and the other at Sacramento, were recently constructed and opened for inspection during "Better Homes Week."

For the Stockton "Redwood Home". the luunber was furnished by the San Joaquin Lumber Co. The home is the "Hathaway" design and was constructed by William Peenstra. The lumbe.r for the Sacramento home was furnished by the Friend & Terry Lumber Co. and is the "Westover" design.

Both transactions for the building of these homes were consummated by the California Redwood Association. Both of these attractive homes are for sale.

are very progressive, and are especially interested in up todate methods of manufacturing.

He said that the party was greatly indebted to the importers and lumber merchants of Australia and New Zealand for the many courtesies and wonderful hospitality extended to them. Lumber representatives from the United States are always welcome in Australia and New Zealand,, he stated. The party arrived in San Francisco, April 6, on the S.S. Matsonia.

Wooden Piling Stands the Gaff

Piling manufacturers will be interestetl in the accompan-r'ing illustration, reprinted ,by perrnissiorr of the Pacific Electric Con.rpany, I-os Angeles, iron.t their montl-rly magazine.

A crew of trvelve metr startecl on April 22rrt1, rvreckine the old M/harf No. 3 at Reclonclo lleach. This is the olcl Pacific Electric wharf that has stoocl for years, accommodating hundreds of lumber carriers f rom the Pacific Northrvest.

The most interesting thing to lumbermen is the fact that the wooden creosoted pil ings were taken from the ocean becl, practically all of them intact and in usable condition, and were taken to the Pacific Electric Cornpany's storage yards, for future use.

1'he piling rvere brokeir off at the bed of the oc ean and hoisted on deck, where the tremendolls accnmnlatiotr of marine growth, in some cases as much as a half ton on each stick, was removecl.

The original wharf was built in 1903-4 when creosoting was yet in its infancy, ancl the original piles were set green. They u'ere later replaced with treated poles, about 1910.

.. v\/. B. MARCH VISITS SOUTH

Mr. W. B. March, head of the W. B. March Lumber Company at Ivanhoe, enjoyed a few days in Los Angeles, the latter part of April.

MALCOLM SINCLAIR LOOKS OVER SAN ERANCISCO MARKET

Malcolm Sinclair, the well known Santa Cruz lumberman and manager of Wood Bros. Co., was a San Francisco visitor last week on business matters. While in the Bay District, he called on many of his lumberman friends and made a survey of lumber conditions in the Bay District.

CAMPBELLMANAGING OCEANSIDE YARD

Mr. H.K. Campbell has been appointed manager of the Hayward Lumber Company yard at Oceanside.

SAD IENDING

(Classified Advertising in L. A. paper)

"Real lace evening gown, silk slip, pumps, picture hat and wedding ring, for sale, cheap. Phone

HELPFUL

A Georgia farmer once wrote to his local newspaper asking "What the Sam Hill is the matter with my chickens? Every morning I find one or two of them keeled over and cold as a brick.l' To which the obliging editor replied : "They're dead, pardner-they're dead."

BUILDS THE PILE UP

BIG LAKE BOX CO. adopts "HILKE"

A "Hilke" sale in which we take particular pride has recently been made to the Big Lake Box Company, Klamath Falls, Ore., who have purchased a 30-Ioot Hilke Lumber Piler, equipped with unloading arms. The careful analysis and thorough investigation made by this concern before placing their order makes this sale especially gratifying.

The "Hilke" is daily proving its ability to "pile up profits as r-ell as lumber" in an ever-increasing number of progressive lumber plantsin roomy yards as well as in those of limited space.

You should have detulc. A line will bningthem.

MURRY JACOBS COMPANY, Distrib,utore

CO Colubia SL, Seattle, Warh.

Flsclrer Brothers Lumber Gompany

Eugene, Oregon

We own, operate, and sell the output of the following mills:

PennLumber Co.

Glendale Mills

Noti Lumber Co.

Fischer Lumber Co.

Annual capacity over 85,(XX),0(X) feet

Our Speetalt5r: 2x4)s

straight carr-Random Lengtte

Getllornlo Agentr

Carl E" Fisher Lbr. Co.

Fischer-soults Lbr. Co.

Rough-SlLslslE or S4S

Shipmentr ayerage over ffi/o 8, 16, and 18 fl. Lengtb!

E. L. FIFIELD, San Francisco

Dougter C553

Tradition often raises havoc with business. A business tradition is too often a business rut.

C/AN INTENSIFIED MERCHANDISING CAMPAIGN

Does not mean simply to advertise favorably and intelligently concerning building, and then quote on the business that develops.

Advertising in business simply plays the part that the introduction to the girl does in a love match. There still remains much to be done. Advertising not backed by intensified sales^ manship---is largely wasted. Merchandisitg means a fine mixture of both.

OUR PLAN OF WRITING Worknecr'r Compensation Inrurance Combinel the Three Esrentiab, narnely, PROTECTION . SERVTCE cosT

Mr. Howell Balcer saysr

Partial List of Southern California Policyholdets, Any of Whom Vitt Testify Their Approval of Out Plan Sun Lumber Company, Westem Hardwooil Lumber Company, Hipolito Company, Kling Manufacturing Company, Pratt & Warner, Olson Lumber Company, Advance Lumber Con'rlany, Pacific Planing MiII anil MtS. Company, Wooilheail Lumber Company, American Harilwooil Company, Plastoiil Proiluck Co.

Lumbermell's Reciprocal Association

MY FAVORITE STORIES

Age not guaranteed-r"-ii'{:::trd for 2o years-some less. He Wouldn't Stand for It

The best "cullud" story of the past winter is that of the two colored gentlemen who met on the street corner, one of them being the holder of a note signed by the other, and long, long overdue.

'jBoy)' said the note-holder aggressively, goin' t' pay off that note Ah bin holdin' fer time? .Ah wants to know when?"

"when yo'all sech a long

"Niggahr" said the debtor, sorrowfully, "Ah shuah aims t' pay dat note de fust time "A.h has de money, but Ah lacherally ain't bin able t' pay it, an Ah caint pay it yit. Dassall !"

"You bin tellin' me dat same line ob talk fo' six mont's

JACOBSON SUF.FERS FLRE LOSS

The hardware and sash and door establishment of C. L. Jacobson, Huntington Park, was damaged by fire to the possible extent of $20,000, on April lgthl

The Best in Oak Flooring Manufacture

A shipment of Long-Bell trade-marked oak fooring reaches you in first clasE .sndifiq1-tfu6 reeult of standards of manufacture, loading and shipping unsurpassed in the industry. Study these points of auperiority:

l-The greatest care ig used in the selection of raw material.

2-All the elements of ldln drying are under exacting control.

3-The utmost precision in the operation of mechanical equipment.

4-A system of grading and inspection pledging the best and moet uniform results.

5-Careful loading and every precaution to prevent damage in transit.

It is constant adherence to theae practices which assures the dealer of having in Long-Bell trade-marked oak fooring, a product as near perfect as man and machinery can make it.

Plantr at

P_lr. B!uS,_Art._ Hele.. 1|rk. tonsville, h. (Lonr-Bcll Brrad) (Superiof Brrad) llong:B-eli-Blandl

The Long-Bell Lumber Company

H. A. Long Bldg., Kurar Clgr, ,Mo; Lunbcnen Singd itf5.

no-w, boy, an Ah ain't goin' t' wait much longah. No suh ! 4h'm _goin' t' have t' do somethin' t' make yo' pay me. Suttinly am !"

"Niggah," inquired the debtor, pricking up his ears at this subtle threat, "whut is yo' aimin't' do?"

"Aih'se aimin' t' take dishere note ob yourn an, burn it up! At's what Ah'm aimin't' do! Den whut would yo' do? Ah axes yo'?"

The debtor pulled himself up belligerently, his eyes fashing. "Lemrne tell you somethin', niggah! Doan you try no sech trick as dat wid me, see? Cause if you evah tries burnin' up d4t note ob mine, Ah'm goin' tt slap a lawsuit on you so quick you won't know whut hit you, iee?',

HARDWOOD MAN MAKES CHANGE

Mr. S. D. Beaver, formerly in the-,sales department w-ith the W. E. Cooper Lumber Company, Los- Angeles, has gone with Nickey Bros. Inc., in the same city.

Continuous Testinl

$rmplec arre cut fiom every liln'tnrck of lun6er, weighed on afnelyadjustedgram scaler baked bone dry in an. clectric oven, then re.weighed. By this e:acti.g proce!! wc mate sure that enery piece of tunber destined for (€vcrhsting" Hardwood Flooring containr the prcper tnoistute content There ir no gueocwork, at aay stage of nanufacture.

NICHOLS & COX LUMBER CO.

GRAND RAPIDS, MICHIGAN 'Tk Hqc of Finc ll/oodoo*ingn

S. E. SLADE LUMBER CO.

THIE LATEST S

"Dad, what is an adveftisement?"

"An advertisement isa picture o'f a ty girl eating,

wearing, holding, 9r driving something 16 ssll"-Jypo Graphic.

SOM{E EPI

t someone wants

I dcin't think much of a man who is not wiser today tlian he was yesterdap-lincoln. .:

They who will not be counselled, cannot be helped. If you do not hear reason, she will rap you on your knuckles.

-Benj. Franklin. \ ^

-Finishing Topics. \

The whale gets into trouble only !(6n he starts to blow.

A brass band is the only organiz.)q{n thet.can come to blows and still have harmony.-Finishi,ng Topics.

God feeds the birds, but He doesn{frrow the food into iheir nest.-Greek Prorrerb. / \

CHENECTERISTICS,

, Admiral Sims was-talking about racial-characteristics at a dinner party.

'lEight men," he said; "were once wrecked on a dcsert island. A year latec a strip picked ther.n up. The skipper of the ship noted in his log that:

"The two Irishmen fought each other twice a day during the entire year.

"The two Scotchmen had founded a Calodonian Society.

"The two 'Englishmen had not spoken because they had not been introduced.

"The two Americans had opened a real estate agency in a palm leaf hut, with a,Rotary Club and a Boost6rs League in the basement."

HOW SOME OF'THE"HEATttrEN" (?) PiRAY

The following is a Buddhist prayer:

"Never will I receive private individual salvation-never enter into final peace alone; but fo,rever and everywhere will I live and strive for the universal redernption of every creature throughout all the world. Until they are delivere.d, never will'I leave the world of sin, sorrow and struggle, but will remain where I am."

The following are religious extracts from the Hindoo:

"Blessed is that man and beloved of all the Gods who is afraid of no man, and of whom no man is afraid."

"Better one moment of silent contemplation and inw,ard love, than seventy thousand years of outnrard worship."

"Oh, God, show pity toward the wicked, for on the good Thou hast already bestowed Thy mercy by having created them virtuous."

"Whoso would carelessly tread one worm that crawls the earth, that heartless one is darkly alienate from God; but he that living, embraceth dl things in his love, to live with him God bursts all bounds, above, below."

HUBBARD HEALTH

"People who strive for health torium, for vitality plus co,mes on think much about it; and character by those who forgct character and ICE. Dyspeptics are people who

gestive apparatus."-Elbert H

headed for the sanito those who do not ise is evolved best their lives in SEFIiVno faith in their di-

. YOUTHFUL AMBISH

'"Jimmie," said the teacher, "what is your greatest ambition?"

"Jimmie considered. thoughtfullp

"I think," he'said, "it is to wash motlierfs ears." ' '''

UNKIND

"I wonder how.many men will be.m,ade unhappy when I marry?" mused the first flapper.

"Why, how many do you expect to marry?" asked her friend.

PAIN,E ON,THTE PRICE OF FREEDOM

These are the times that try Sren's souls.

:The summer soldier and the s\pshine patriots will in this crisis shrink from the service o\ his country; but he that stands it NOW, deserves the loft and thanks of man and woman. Tyranny, like Hell, is not\asily conquered; yet wehave this consolation with us, tha\he harder the conflict, the more glorious.the triumph. Wh{ we attain too cheap, we esteean too lightly;'tis dearness fnly that gives eyerything its value. Heaven knows howfto put a proper price upon its goods; and it should be stra;[ge indeed, if so celestial an article as FREEDOM shoulflnot be highly rated.Thos. Paine in "The Crisis." /

'W. M. BEEBE

S6uthern-H

tellCALIETLT [Ise Under Floors

/^IALIFELT when placed under the foor lr.-, has an insulating value in addition to its sound deadening properties. It not only prevents disturbing noiees from the floor below in duplexes, fats or apartments. Califelt also keeps out dampness and cold, maintaining an even temperature through all aea80n8.

This guaranteed insulation comes in rolle 48 inches wide and 50 feet long, ready for delivery on the job and convenient application. Contractors and architects recognize the eficiency oI Califelt (hair-felt). Be ready for their orders-keep Califelt in stock for prompt deliveries.

Insufari,onlIACo'

1615 McKee St. - Loc Angeles, Calif.

Telcphonc ANgclur t52,1

A Provcn, Guerantccd, Inruleting Matcrirl

STEAMERS

oClarcmolt"

'tSoliaao"

'llartwoodt

"}\fillapa"

ttAYalon"

'Quinault"

tPoint Lomrt'

'?oint Arcm'

"San Diego"

DEPENDABILITY

Is assured by a complete organization properly equipped to aerve the needs of the California Retailer.

20 years of fair dealing has given us the confidence of the Retail Trade.

We carry at San Pedro at all times a complete stock of Lumber for immediate shipment.

Lor Angelcr

ll23 Paci6c Mutuel Bldg.

MEtropolitan Z2l7

Sea Frencirco Fifc Blds. Kcr;tly XEE|

Portland Garco Bldg, Main 3155

L. A. Hoo Hoo Observe Forest Week

The Los Angeles Hoo Hoo Club anticipated the National Forest Week, by a few days, at their April 15th meeting, when Dave Woodhead and his Southern California Hoo I{oo Forest Forestry Committee were in charge of the meeting. There being no meeting of the Club during the proclaimed Forest Week, it was necessary to advance the clates in this way.

There was a good attendance. Dave and his committeenlen were put in charge of the meeting, the chairman presiding.

Some enjoyable music was ofrered, then an attendance prize, won by L. Urtason of the Fred Golding Lumber Company. R. E. Ford, Vice President of the Cadwallader Gibson Cornpany was introduced for the first time at this Club and he made a few remarks.

Mr. A. Spaulding, connected with the Los Angeles County l'orestry Board, was introduced and asked for a short talk on the work being done in conservation and reforestation, by the Southern California Boards.

Mr. S. B. Show, United District Forester for the State of California was the principal speaker, and he gave a very enjoyable address. He stated that @/ol of the forests in California were Government owned, and that the total forest area of the state was between fifteen and sixteen million acres of virgin growth. About l5/o of the original stand has been cut, and the annual cut amounts to close to one hundred thousand acres ,per year.

UNItlI{ TUMBER CO.

OFFICES:

sAN FRANCUTCO

CrocLcr Building

Phonc Suttcr 0170

LOS ANGELES

Lerc Mortgage Bldg.

Phonc TRinity 22t2

MILLS: FORT BRAGG Californie

Adcqurtc rtorrgc rtoclr et. Sra Pcdro

UNION DEPENDABLE SERVICE

CALIFORNIA REDWOOD

Mr. Show lauded Hoo Hoo for the active Forestry work done by its members, and stated that all lumbermen, regardless of their connection with the business, should be actively interested in the efforts made by the State and National For'estry Boards, for the preservation and protection of our timber stands. He cited the errors that have been rnade in other states, and told of the intelligent action taken by a number of the large operators in their reforestation'work,'insuring posterity enough lumber for their needs.

He said that the state of California was the big lumber consuming state of the lJnion, that there was .more wood nsed per capita than in any other state.

The Forestry Co,mmittee of the Hoo Hoo Club is composed of David Woodhead, Chairman; E. D. Tennant, J. A. Thomas, B. W. Byrne, H. T. Didesch, W. H. Hamilton, L. J. Germain, Curtis Williams and Phil B. Hart.

Fruit Growers Supply Company

Manufacturcn of C,alifomia White and Sugnr Ptne Lumber Milb et Suranvillc and Hilt, CaL

15O,(X)0,O0O Fe€t Annrret Cepacity

B. W. ADAMS, Mgr. Salce Dcpt.

Fird National Bank Bldg. - San Franc,irco

Monbcr Clllfornir Rcdrood Arociitior

The above very interesting composite photograph is the work of Mr. John D. Cress, "Forest Fotographer" of Seattle. Mr. Cress is a specialist in lumber photography and an authority on timber matters of the Pacific Northwest. This particular picture is appropriate, just after American Forest Week.

X{r. Cress attaches the following figures' and information with the picture:

The remaining stand of Western Hemlock, Douglas Fir, Sitka Spruce. Red Cedar and other varieties of Timber in tlre Pacific Northwest in 1925 was ONE THOUSAND BILLION FEET-nearly one-half the standing timber in the country.

Annual cut for all purposes EIGHT BILLION FEET.

Increase by growth and Reforesting, THREE Billion Feet.

Estimating future increase in cut and destruc.tioq-!y lightning fires at TEN BILLION FEET there is ONE HUNDRED YEARS' SUPPLY IN SIGHT. Reforestation can Ss made to supply FIVE BILLION feet annually-and probably by scientific thinning to pr.oduce a quicker growth the full Ten Billion Feet may be maintained.

THE TIMBER SUPPLY OF THE FUTURE deperds upon scientific assistance to natural reforestation; replanting of some barren areas ; closer utilization of the timber; loiver taxation of the growing croP until cut; and as lightning is the only uncontrollable cause, eternal vigilance to - PREVENT FOTREST FIRES !

Be temperate ln all thingsIt pays dividends.

Dry Kilns

Moore'r natural draftand mechanical recirculating kilna of practical and modern types.

Complete line of drv kiln equipment, auch as trucl$r transfer carr, recording and regulating instruments, lumber lifte and fat and edge lumber rtackerr.

Moore Dry KiIn Cornpany

JacksonviUe, Fla.

- North Portland, Ore.

WA I.{ T ADS

(TheClearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buv The Fellow Who Wantd to Sell The Fellow Who Wants to Hire

Rate: $2.50 per colurnn inch

The Fellow Who Wants to Be Hired

WANTED

ALL 'ROUND MAN OFFERS SERVICES

5-1-1

Competent and rxperienced Hardwood Salesman for San Francisco territory. Want a producer and one who is familiar with Hardwood Grading Rules. State salary expected and give references. Address Box A-160. care California Lumber Merchant.

EXPERIENCE.D CALIFORNIA WHITE PINE SALESMAN

Thoroughly experienced lumberman, all departments, desires permanent position with retail concern, where opportunity for advancement is sure. Age 32, married. Arn particularly capable in estimating work and accounting, and consider myself able to handle any position in a retail yard. Fair salary to start. Address Box A-162. care California Lumber Merchant.

FOR SAIJE

For Eastern territory, one for Central Western territory. Reply, give experience, former connection, age and salary wanted. Address "MSM", care California Lumber Merchant.

5-l-2

WHITE PINE BOX FACTORY FOR SALE

We have afirst class efficient box factory of 60,000 daily capacity, located in Northern Cali fornia, which we offer for sale. Good supply of raw material in immediate vicinity. Will give full particulars uponrequest. Address Box A-127, care California Lumber Merchant.

2-1s-tf.

FRESH OPPORTUNITY

One or two Retail Lumber, Builders' Supplies, Feed and Fuel business for sale. Sales $3@0 to $8@0 per month. No local competition.

$7000 real estate and buildings with one, ten lease with other. Located 45 'miles east of Los adjoining communities.

Address Box A-151. care California Lumber Los Angeles.

Y,ARD FOR S,ALE

year cheap Angeles in Merchant, 4-t5-2

Pine operation in Plumas County, California, for sale. One mile from railroad. Twenty million feet, 60 per cent Pine. Adjoins large tract of forest reserye timber. Hugh S. I{erman, owner, Gilroy, Cdif. 5-1-4

YARD FOR SALE

One of tihe bert srnall yards in [.oa Angeles district. Will take about $35,000 cash to handle. IIi MAKING MONEY. Addreee Box A-153, care California Lumber Merchant. 4-15-l

FOR S"A,LE

200 heavy 5 ft. lumbet jacks, used for assembling loads-good condition-$2.00 each. Sun Lumber Company, Beverly Hills.

ESTIMATOR WANTS POSITION

Lumber,-sa3h and door estimator with building construction experience wants position with co,mpany where there is chance for advancement. Address Box A-161. care California Lumber Merchant. 5-1-1.

FOR SAI,E

Hinkley Spears & Hayes-Corliss Type-Single Cylinder Engine 8x30 in.--about 100 H.P.-complete. In almost new condition, as was in use only five hours. Address communications to Box No. 557. Modesto. Calif. 4-15-2

SMALL YA,RD SNAIP

Los Angeles retailer offers small yard on the edge of Los Angeles for sale at attractive price and terms.

FOR SALE: Lumber yard and planing mill in fast building California coast town of 20,000. Motor driven machinery and equip,ment inventory $5,000, stock $12,000, lower power rate, no real estate, low rent, satisfactory reason for sellirg. Address Box 4-141, care California Lumber Merchant.

Total investment would not go over $10,000 and favorable terms could be arranged. Present owner owns ground" which he will lease at low figure.

Yard doing enough business to show good living for one man and can easily be increased by live wirwho can merchandise and successfully meet competition.

Address Box F-122, care California Lumber Merchant.

Herc;s tfucTtre f*hrntwa$el

TINI cracks, ^ uninsulated surfaces ,, these are"little things" But, they make .l expenslvely op, erated boilers and stills inef, fi.cient and send too much fuel up in smoke!

Hundreds ofplants are up against this problem and are therefore in the market for Pioneer Plastic Cement. This ideal insula. tion is easily ap. plied and inexpen. sive ... a few cents worth saves many dollars worth of fuel!

You will sell plerty at a good profit if youkeep yourstoclcs complete! Putupin 7,5,70,25 ond50lb. containqs.

Pioneer Paper -\ Uompany, Inc.

Es.ablished 1888

LOS ANGELES PORTLAND SAN FRANCISCO SEATTLE

Pioneer Manufactures a Completc Line of Roo/lng.s and Building Papus