The California Lumber Merchant - December 1924

Paul Bunyan's Wood Pile

The year of Two Winters was long and cold. Long because it was Winter all Summer and then in the Fall it turned cold. And, man, it was coldt The boiling coffee pot would freeze to the red-hot stove; the cook's breath froze in the dinner horn so t'hat no sound came out all Winter and when it thawed in the Spring it blew for a month, steady. With ten stoves in each bunk shanty, each one of which required four cords of kindling wood to start, it was some job to get in th'e wood.

' When the bull-cook fell down on the job, Paul tackled it himself and with the aid of Babe, his big blue ox. he snaked in enough dead-and-down logs one noon to keep the stoves red hot till the next Summer.

If

SAW MILL, BOX FACTORY, SASH AND DOOR PLANT, VENEER FACTORYMOULDING AND SIDING DEPARTMENTS.

At your service alt the time.

WHAT CAN PAUL BUNYAN DO FOR YOU)

"Producen of White Pine for He[ a Ccotury''

Fron "Paul Bunlvn ond His Big Blue O.r." A cofy of these lcgends of thc old-time lilthite Pine Lunberjacks, nnilcd frce on rcquest. Wrile tlre ntarcst Rcd Riz,cr officc.

This is the Wood Pile Paul and Babe drag together every Fatl at Westwood. From 45 to 60 million feet of selected Sugar Pine and California White Pine logs.

Winter snows block the Red River camps and railways, this emergency log pile keeps the mill going-7sO,m feet daily capacity, day and night operation, the year round.

SuoadRnd \oir

srous incne EItoE Sierrosof n:f..?t-toot,trfOrntr4, -

'Way up in the highect timber belt-in places most difficult of acces{r-grows the best of California Sugar Pine.

Note the splendid straight trees, practically free from branches, that characterize this timber. This gives clear, straight grain, smooth even texture and makes California Sugar Pine an ideal lumber for patterns, mill work, sash and doors.

Send us your orders and we will handle them promptly.

E. J. STANTON & SON

Phone AXridge 92ll 38th and Alameda Sts., LOS A}IGELES, CALIF.

To The Trade

WE ARE PLEASED TO ANNOT'TICE THAT WE HAVE TAKEN THE EXCLUSIVE AC. COUNT OF THE CALIFORNA & OREGON LUMBER COMPANY FOR THE TERRITORY SANTA BARBARA SOUTH FOR THE S^A,LE OF THEIR REDWOOD PRO. DUCTS. SHIPMENTS BY RAIL OR WATER.

8p ec iali z i ng in -,a. /.. Pir rf ectlq Morfufoctured ond

E are pleased to add the name tf the BCTIPSB MILL COMPANY to onr list of dtpendable mills.

We know and personally guarantee ECLIPSE PRODUCTS to bC UNIFORMLY ANd CONSISTENTLY of the HIGHEST GRADE.

ECLIPSE BRAND aertical grain FIR FLooRING comes to us with an enviable reputation for quality of TtMBER and perlfbctton in MANUFAcTURE.

c( '{sfr the Tards that Bny -fro* (Fs"

Fife Building

SAN FRANCISCO - SEATTLE

Van Nuys Building - LOS ANGELES

PROTECTION SERVICE COST

The above are the three great considerations in idealworkmen's compensation insurance. It is remarkable how fully this association combines'these three essentials.

Our AdVertisers

l\rE TAKE GOOD CARE OF OURLUMBER

Wdlf Sentilated shedc in our yard where HARDWOOD LUMBER and FLOORING are protected from rain and sun and delivered to yol BRIGHT and CLE.A,R and FREE FROM CHECKS.

WE RUSH RUSH ORDERS

We employ HIGH.POWERED, COMPETENT MEf.l to fill orders. We carry HIGH GRADE STOCK and we seII to HIGH CLASS TRADE at DOWN RIGHT LOW PRICES. WE SATISFY YOU _ LET US SHOW YOU

Our CUSTOMERS have COMIDENCE in COOPERS.

\M. E. COOPER LUMBER CO.

Architects will specify California White and Sog"i Pines for more than 200 years

The supply of these woods is ample for the building rcqpine meots ofthe next two ofirries

1w the Sierra and Siskiyou mountain regions of California Iand Souchem Oregon, there stands the prodigious total of r37 billion feet of soft pitu tintr,r, compoeed of roy billion feet of California White Pine, and 3z billion feet of C,ali6r, nia Sugar Pine.!

The natuml growth and reproductiot 1" "idingto thi* reser, voir ofwood supply at the rate of z;o million feetannrnlly.

Fair estimates show that the supply ofthese unsurpasced woods, at the present rate of productiorl will last for fully two centuries.

Reforestation is being carned on most extensively in theac woods, and it is the hope of lumbermen that the sup'ply wrll be perpetuated

Productbr and uses

The production of luober from these Pines is r,ooo,oo,oo board feet annually, or 5o,ooo carloada

33o,ooo,ooo feet goes into &str" Doors and Frames.

Tqooo,ooo s s " Interior trim and exterior finisbtqooorooo s q (

2@ro@ro@ 4 s 4

3to,ooo,ooo s s 4

Industrial uses.

Boards and dioension for con: structiorL sheathing and forms. Box and crating materials.

Speqfy and buy with the confdent i$surance of an adequate supply foryears and years to come probably forever.

Inquiries concerning the proper uses and gfades oftheee woods will be promptly answered by a competent wood technologist, formerly with the Forest koduCs laboratory, conduded bythe U. S.Government, at MadisoruWiscoosin, and now associated with us

Californta wHffE fTSUCilRHNE

Manul a ctll,ter s A sso cia tion

- 6C CALL Brxrc.. sANrB^lfcurco Ako ptodlrca.tofcAlrForNn wnrr! irr CAI,IBON{IADOUGI.A3IIB CALTEOBIrIIAN|cEfIECtDAr

How Lumber Looks

There heve been no rtartling changee in market conditionr in fhe paet two weekr, in fast ttere probably will be no great change now until after the 6rst of the year. Thir time of the year building progrels generally takes a back seat for the Holiday ceremonier.

Qne thing ir absolutely certain (and many lumberrnen are sratr ing their bank rollr on it), thls great rtate of Cdifornia is going to see one of the bert, biggert and boomieet yean next year that she ha"r ever !e.en, rn{ we are all going to benefit. Nothing can rtop the f,ood of people and prorper- ity that will hit the entire Pacific Coart, and naturally tte building industry ir going to g€t itr rhare.

The wholesale lumber market did not go ballooning the day after election, a! many thought it would, but, there har been a steady, healthy rtiffeoing of the lirtr, from No. 3 randoms to tte hrghe* uppers, and the demand har been encouraging. The countr5r yardr have placed a gratifying arnormt of burinesr during the lart half month, and a good nurnber of t[e l"rgo yardr have been in the markeq placing orders, some of ttem for futrre delivery.

One good condition that can be reported b, that there has been a noticeable lack of the frenzied hawking of rmsold stocks, and from reliable authority it ic learned that tte docks are ununrally clean of lumber that har yet to be rold.

The receiptr at Lor Angelet Harbor will nm digLtly over October, when thir port unloaded 119,fiX),(XX) feet. The month of November, to the night of rhe 27t\ hrd reen close to thir figure already in, with reveral dayr to go. Southern California recci'red, by water, l37rOOOrO0O fect of Redwood and Fir, in OctObcr.

The Wert Coart Lunbcrncotr Arrocbtion hrt rcpct rhowr a week'r cut by itr meubet Eilb of g3r(X)Or(m fc.l and ralee of 85 million. TbcV rhippcd 72 nillioo. ThL ghowr tteh new budn€. to bc about g/oDdov productirn Tfey have unfilled rail orden for thirty-two hrn&ed cerr

The Calfornia Redwood Arrocietiontr vccktr repott rhowe nw burinec anornting to e htle ovcr rcven million feet, and they cut cight millioo"

OPERATION AND PRODUCTION

There har been practically oo .hrnge in thc. gro.. production of the larg€r milh {1aiag Sc part tro*cds

Some few qoncetrr wee comlrllcd to lhut dorn fc short pelrodr from variorn clurcr drrbg thc rcccnt hcevy wind and raia ctornr, but thcrc cctaihcntr rcre only tco' porary and mott of then are egein reving.

From prercot appcaranccr thc -:nr rrill 3o. iato thc en, nual rhut down with lc.s do& on hand tha 6cy hrvc hrd +tlir pgnd for rcrcnl ycrrr. fbb apccil[y epplicr b ched stocLr.

After Deccmbcr fO

.THE CATIFORNIA LUMBER MERCHANT' 'jritl bc hcatcd et 3O&3O9 CET{TRAL BLDG, LOS ANGELES

Banquet, Millzttork Institute of California, at First Annual Meeting, San Francisco, Noaember 2lst.

SINGLE, CAR SHIPMENTS BY WATER

\Ve maintain constant stocks at the mills of every size and grade of Fir Lumber used in California, both in the Rough and Worked. 'We are prepared to make imrnediate shiprnent in straight cars of any item required. We have a vessel sailing from the Sound every four days.'

We invite you to draw from these stocks at your convenience. This will enable you to satisfy your customers' every requirement without carrying large stocks in your own yard.

The Flood Gates of Prosperity

Bg Jacft Dionne

It is simply a natural law that if you sl:all dam a running stream for a cdtain length of time, and then release the water by opening the food gatcs, that thcre sbdl be a rush of the imprisoned element toward libet$r proportioned exactly to t'lrc amount suppressed.

- The year 1924 was one which-by reason of a series of unforscen and unfortrmatc developments-dammed ternporarily the natural stream of prosperity that runs fron dl the remainder of the world toward the Golden State of California First the drouth of last winter, and then the hoof and mouth epidemic, tte forest fire epidemic, and the still greater epidemic of magnified newspaper reports of the California situation, gave Cdifornia a t'slow year."

And just as in the case of the dammed stream, the tertnination of thesc misfortunes opens the food gates, and 1925 should and will see a rush of peoplc, of industry, of 6nance, and of human interest, in the direction of sunny Cdifornia, that will make any previous year of the State's history, look fat by comparison-

There is no doubt about it. Tens and twenties of thousande of people were' kept away from California last year. They will come in multiplied nunbers this year, to make up for it. The only basis on which you can doubt it is to doubt the genuineness of the prestige of California in the past-to assume that the boom of the last few years was an artificial one. And no sound-minded, well informed person, can jump to any such conclusion.

The popularity of California is built on the fact that it is to tte present world what the Garden of Eden was to the origind world, and just so long as tbe roads are gpen, the railroads and steamers are running, and there is room to enter, or land, tte tide of humanity that loves the beautiful, the delightful things that please tte eye, warm thc soul" and satisfy the body and the mind-will keep on coming to Cdifornia. Each ooc brings another, and from every hundred who come, there is a large perccotage who remain

"California Here I Come" is ringing across the land this winter from tte Grdf to Montreal 1925 will be a year of great growth, and great prosperity in Cdifornia

Schumacher Wall Board Corporation Files Infringement Suit

A suit has been filed in the U. S. District Court. at Los Angeles, by the Schumacher Development Corporation, the Schumacher Wall Board Corporation, John S. and Joseph E. Schumacher, against the Buttress Manufacturing 9ompany, of Los Angeles, claiming an infringement Qy thq Buttress Company, on the patent rights treta Uy the Schumachers.

The case will no doubt be watched with keen interest, not only in California, but throughout the country, this being the second such action brought by the Schumacher Company. A few months ago the -U. S. District Court of Appeals handed down a final decision in a similar suit against another Los Angeles manufacturer, deciding in favor of Schumacher Company. This case was a i-orrg fiought affair, causing the eipenditure of thousands of dol-lars, and using the services of dozens of attorneys.

The Schumacher Wall Board Corporation, (formerly Schumacher Wall Board Company), ha! been manufactuiing their composition board at Los Angeles for about fifteen_ years. The organization, started by John S. Schumacher Sr., has grown in that time to a tremendous institution, shipping its product all over the Pacific Coast, and into many Eastern states.

The Buttress Manufacturing is a younger concern, starting in business in Los Angeles about 1920.

Position as Retail #filI?ro

or Retail Lumber or Building Material Salesman, eicellent record asbusiness getter for past several years in California. A-l references, married, hold position now but desire to change.

Address Box U-1, care California Lumber Merchant.

If Wine Improt)es With Ag", How Much More Sftould the Years

Member Mills

Albtoa Lumber Company

Dolbeer & Carson Lumber Co.

Glen Blalr Redwood Co.

Hammond Lumber Company

J. R. Hanify Company

Hobbs, Wall & Company

Holmes Eureka Lumber Cio.

Little Rlver Redwood Co.

Mendocino Lumber Co.

Northwestern Redwood Co.

The Paclflc Lumber Co.

Unlon Lumber Compeny

improve a home ? Yet poor cooperage will destroy the former just as inferior building materials will destroy the latter. "Well begun is half done" : therefore choose RnowooD for your home and let your children have the atmosphere of permanence, which only the years can bring. RBnwooD is impregnated with a natural acid that retards the action of insects and decay. And it is more nearly weather-proof th an any other wood. Dwellirigs built of RnnwooD are trulv built for the future.

Reverse English

Forceward-Aldo I was not claim to know de whol English gramaire, me, still I tink I got licens for pass few remark on wat I call de "Revers Hinglish." It seems to me, my frens, dat de Yankee, wen he talk, was alwavs put de engine en front de caboose. En course, I understan she's pretty dam hard for mak change en her, after all dese good many year dat they use heem, same as it has, but still, dere's room for improve some of de bis-ness.

Eef you talk an' talk an' don't say notting at all 'cept de difference of de opposite vl'at you mean, why, lvat's de use, hey ! Dat's wat I call "thot for food."-J. LaRue.

Wen I was come on State firs'tam, Dat's many year wats gone, I fine she's hard for spik Eng-lish, Lak Yankee gentilhomme. I try ldk hal for get her right, But she lak to broke my heart, Cause you Yankee always go an' put, De horse before de cart.

Tak fifteen year for me to learn Dat horse dat got four leg, Was not de same hoarse as you got, Wen have colt on de head.

Al-so, wen you h€ar "noise," I ask, Ain't she a Puget "sound ?"

Jus' lak "feel good" you say she's "well," All same "a hole en ground."

Anodder ting was bodder long

Was "flower" wat grow en fiel' She's not de same as buckwheat cake, Dat's made from Injun meal.

An', sacre bleu you know she's queer Dat "tie" on steam rail-way, Was lots of diff-rent from "tie" you wear, Wen pass on holiday.

But of all de ting dat mix me up 'Was wen I come to town, An fren' of mine wat's Jim LaPlante Was tak an' show me roun'. :We see mo\r-ee; play leetle pool; Smoke fine ten-cent cigar.

An' den for have wat's call a "smile." We go on Highland Bar.

An'Jim LaPlante, he says to me, "Come Joe, I buy you drink,"

"Tank you, my fren'," I answer back, "Dat's pretty good, I tink."

He tak hees glass an' hol' her up, An' spik, "Here's look at you," But he drink de whol bis-ness hisself, Jeem cris; dat's queer to do.

An'de whiskee's name was Green Rivaire, Rivaire, she's water, too; De ginger ale Jim say was "dry," Bedamme ! I can't see tru. Den I axe heem rvill he have encore, "Spik up, call out her name."

He say, "To hal wit have encore, Let's have sam'e thing again."

But fifteen year was pass since den, 'Wen firs' I come on State, An' she's easy now for mak de talk, Since I was educate. I use beeg word lak orator. As matter of de course, An' me, I'm ahvays careful to Put buggy'fore de n?*.;

So Canayen wat come on State, (You'll fine her hard, eet's true) Jus' write your fren', wat's "Speech Expert," Dat's me, Wat's Joe LaRue.

JL Bulletin.

HE DROPPED HIS UATCH

By Ranger Bill, U. S. Forcst Setvicc

"He dropped his match when he lit his cigaq And it fell in a bunch of grass, And he went on to shoot his ba'ar In the distant mountain pass.

And the wind it riz, and the fire it spread, Till it went all over the patch; And the melted pants buttons they found was his,The fellow that dropped the match."

UNDUE CREDIT

Salesman-No, you can't fool me. Do you think I'ye freen riding in sleepers all my life for nothing? :

Ticket Agent-I shouldn't be surprised-Jack o' [-ahtern.

The Right Lumber at The Right Price

'We don't sell "just lumber."

We don't solicit or cater to the sort ofretail trade that is interested in unknown and doubtful stock, simply because of the attractiveness of price.

As good lumber as fine mills and fine timber can make at prices just as reasonable as that class of lumber can be sold for-is our permanent offering to the trade.

Just-right lumber at right prices.

ST]ITA FE TUMBEB Gt|.

lncorporated Feb. 14, l9O8

J. "Gurtt Russellts Outfit

The automobile generally knocks going up hill, but a man does most of his knocking going down hill.

Mr. Pep Says

WINDOW ADVERTISING PAYS. ***

SHOW 'EM ! Then it'll be easier to sell 'em. ,k**

An attractive PICTURE has got a pile of lumber and shingles skinned to death when it comes to convincing a.man that he needs BUILDING SERVICE. ***

'The old girl painted over may not make much of a hit, but the old home painted over rvill attract favorable attention and mention every time.

If your customer foit, to ".lept your building advice it is a pretty good sign that he isn't sold on its quality. The first thing a good lumber salesman has got to sell is HIMSELF, because if they don't respect HINI they probably won't respect his goods. ***

A live lumber merchant delights in COMpETITION. It keeps him awake and on his mettle.

And don't forget this, son: COURTESY in business is one investment that returns 100 per cent profit to both buyer and seller. ***

Half-hearted effort generally terminates in rvhole-

hearted failure. Halfrvay methods belong in the scrap heap.

Never talk hard times to *"o1, ",r.ao-"r. If he is an optimist, agree rvith him. If he is a pessimist, share with. him that fund of optimism that you MUST possess if you are to rvin success.

And rvhen you kneel O;" a .")- your prayers at night, add these words'-"And Oh, Lord ! Help me also with my ADVERTISING, which, as thou knowest, Lord,hasn't the punch that it ought to have."

Any man, rvho has *rl.,nt"* useful that he wants to sell the public, CAN AF'FORD TO ADVERTISE.

The t*'o cheapest ."*rl"ol,.l on the market today arl LUMBER AND ADVERTISING. All right, put the two together, and let's use 'ern. t *:|:f

No business is so large that it cannot be over-advertised, and none is so small that it cannot be under-advertised.

Well ! Well ! Th" ,.:"; rJ, "at".uring and talking "implement sheds" is just barely over, and here rve are talking and preaching "Sleeping porches." Verily I say unto you that the life of the local building authority and specialist is one filled rvith many-colored opportunities.

PHILIPPINE MAHOGANY

Notwithstanding the fact that these hardwoods come from the dirtant orient, nearly half way around the world, by reason of modern water traneportation and the facilities of our harbor, they are as acc€siblc to our market as the product of the hardwood forests of our own country, and at morc favonblc pricee.

LO$AilGELE$

Minutes of The Central California

LJI

I rr ri'r lir-*r*- ^-t^ f.l-- l-

umbermen's Club

Nov. t, t924

The regular meeting of the Central California Lumber- J. J. Farley, The Pacific Lbr. Co., S. F. *.F't Club was held at the Lincoln Hotel, Stockton, on L. H. Elliott, Valley Lumber Co. of Lodi. Nov. lst. Luncheon was served at 12:30, with the follo,'- There were also p-resent ing members present, 'a!uv' wrL' r's rurruw-

R. P. Fuller, Home Lbr. Co., Manteca.

..M19rJ,J.f,arle-1,^stockton; Miss-R"tlrE. Felt, stockton; Mr. W. H. Woods, Coos Bay Lumber Co., San Francisco;

Mr. A. A. Kelly, Santa Fe Lumber Co., San Francisco.

W. M. Casey, Redwood I![frs. Co., Pittsburgh. fn the absence of Prelident S. Jr Iq*iq the meeting ras

J. M. Montgomery, Silver-Falls Timber, Stockton. called to order by Vice-President R. P. Fuller.

H. S. Fuller, Fuller Lumber C9., Lodi. The annual election of officers being in ordbr at the

O. D. Ruse, Tilden Lumber Co., Stockton. December meeting, the chair appointed Robert Inglis, R F.

S. H. Rothermel, Central Lumber Co., Stockton. Wells, and Bruce DuVall as nominating committee to re-

R. F. Wells, 'West Turlock Lbr., Turlock. Port at that meeting.

W. H. Falconbury, Falconbury Lbr. Co., Stockton. Miss Ruth Felt, of Stockton, favored the Club with G. E..Ground, Modesto Lbr. Co., Modesto. two solos.

C. N. Wood, Strable Hardwood Co., Oakland. On motion of Chas. Bird, seconded by Geo. Good, and C. G. Bird, Stockton Lbr. Co., Stockton. duly carried, it was decided to invite the San Joaquin

F. W. Burgers, Union Lumber Co., S. F. Valley and the Sacramento Valley Lumbermen's Clubs to

T. H. McPherson, Escalon Lbr. Co., Escalon. meet in joint session in Stockton in February,'expenses of Geo. A. Good, Good Lumber Co., Tracy. the meeting to be borne proportionally by the three clubs, Robert Inglis, San Joaquin Lbr. Co., Stockton. the same as on former occasions of this kind.

A. R. Mariin, Hayward-Lumber Co., Manteca. The chair appointed Chas. G. Bird, Robert Inglis, and BL R. DuVall, Ripon Lbr. Co., Ripon. W. H. Falconbury, a committee to take the mattcr up with J. U. Gartin, Stanislaus Lbr. Co., Modesto. other clubs. ;

doqL @qil6

We carry a stock ample to mcet your inmcdiatc nccdr oD orur own docks at Loa Angeles harbor. Vc have room thcrc for 4 of our steamers to unload simultaneouoly.

This is only part of the Hart-Wood C6npany'r ecrvicc. BacL of that is our fleet of 9 lumbcr rtcatncr!, our milh, our loggiDg carnpq our atanding timber.

Call at o,r, oi6." at thc Outcr Harbor Doch aaytimc and have our superintcndent take you around to penonally look ovlt oul on hand stockr-it ie guitc worth while.

SbLa CehfonL AiLnt Carc Shinglc & Lumbcr Co.

Photog raphic

tsusiness-Catds

The hundreds of dealers who have used these cards concede them to be one of the most productive forms of advertising. They are always retained, constantly referred to and shown, are never destroyed, giving you perpetual advertising. They should be provided for every member of your company, and contractors. Twenty-five different home plans featured.

Cards are made up on heavy photographic paper, with reverse side left blank for your copy, or we will have them printed for you-

DoYouKnow

We have a good stock of The l-ouisvillc Vcneer Mills' product in Los Angeles for im.rrrediate delivery. If you have not received our November | 5th PriccStock Sheet let us !n6$7-1a7s want you to have one for your guidance in ordering-

PANELS-3 and 5 ply, good I and 2 sides-

Quartered Figured Red Gum

Rotary Cut Stripe Figured Red Gum

Unselected Gum

Sliced Cut American Walnut

Figured Mahogany

Quartered White Oak

VENEERS-Sewa

Quarter Figured Red Gum

American Walnut

Figured Mahogany

Quartered White Oak

Sliccd Cut

Quartered Figured Red Gum

Figured Mahogany

American Walnut

Rotary Cut

Stripe Figured Red Gum

Plain Red Gum

Unselected Gum

Poptar

Sacramento Valley Lumbermen's Club Meetin$

The Sacramento Valley Lumbermen's Club met on Nov. 15 at Travelers Hotel, Sacramento. Those present wene:

L. H. Chapman, A. S. McKinney, W. B. Dearborn, P. K. Holland, E. E. White, W. Tilden, C. D. LeMaster, Walter Baker, G. H. Young, Geo. E. Geary, J. R. Neylan, I. E. Brink, L. P. Larsen, W. D. Thomas, O. L. Russum, W. A. Glenn, F. E. Conner, Jas. Tully, Allan Turner, A. A. Kelly, L. E. Browne,'H. C. Henry, G. H. Hecke, E. S McBride, E. T. Robie, H. Massey, H. C. Ferguson, A. B. Wastel, G. N. Whiteside, J. M. Montgomery, H. M. Derr, Harold Cloughley, and D. G. Milbrath.

During the luncheon, Messrs. Chapman, Cloughley and rowne entertained with songs and music. Each member then introduced himself and stated the name of the firm represented.

Mr. G. H. Hecke, Director of Agriculture, State of California, was introduced by the Secretary. Mr. Hecke spoke on the work and accomplishments of his department, and the plans he has in mind for the future development and growth of this important state departmenl He told of the work of standardization of fruit, which has increased our exports; fighting of disease in timber, alfalfa, cotton, and live-stock; weights and measures division, marketing division. etc.. all of which has been consolidated with the nd division, etc., the Department of Agriculture. The efficiency of the Department of Agriculture reflects itself in the prosperity of the producers of the State.and should have the complete cooperation and support of business interests.

Mr. D. G. Milbrath, in charge of the plant division for the Department of Agriculture, spoke briefly regarding his duties.

It is with regret that the club learned. that Mr. E. EWhite, manager of the California Door Co., Folsom, has been transferred to the bay section, since it will make it impossible for him to regularly attend our meetings. II€ has served as secretary for our club for two yeais. He will represent the California Door Co. as salesman, and his many friends are glad to hear of his promotion. His successor at Folsom is Mr. G. H. Young, who has beea with the company several years.

A letter from Mr. C. G. Bird, of Stockton, invited our members to meet with the Central and San Joaquin clubs at a joint meeting in Stockton to be held next February.14.

A telegram from A. L. Porter, secretary Western Retail Lumbermen's Association, was r€ad, inviting all lumbermen to the Seattle Institute, Feb. l8th, lfth.and 20th.

Since the dates will not confict, a motion was made and seconded that we meet with the Central and San Joaquin Clubs on Feb. 14th, and pay one-third of the expense of said meeting.

A motion was made and seconded that the ladies be invited to attend the December meeting. Motion carried.

President Chapman appointed the following committee to have full charge of the December fneeting. Jo Shepard, chairman; Curtis Cutter, E. E. Bryan, R. Grenfell, and E. S. McBride. This committee will arrange for place o{ meeting, luncheon, entertainment, etc.

The following committee was appointed to nominate officers for the coming year: W. B. Dearborn, chairman; Jas. Tully, F. A. Hutton, Curtis Cutter, and P. M. Norbryhn. The report ivill be received and election held at the December meeting.

The meeting adjourned out of respect to the late Mrs. W. F. Knox, and the secretary was instructed to rritc letters of sympathy to the two daughters and Mr. Oscar Miller of the Knox Lumber Co.

'

Arizona Lumberrnen's Club Meets At Phoenix

Phoenix, Nov. 1S-State Fair Week unofficially but very emphatically opened Saturddy night,. Novembei 8th, witlr the arrival in town of Irving Jennings and Rufus Kohler from Douglas and Calvett fror-4' Cleqnenceau.

Ed. Wheelock arrived from Los Angeles on Monday the lOth to prelude,his pleasures wi1h"a little businesi. The rest of the boys filtered in from then on to Friday. Amongst those observed as coming from distant shoris were:

Dooley Goodrich

Gus Hoover

Roy Stanton

Jeff Tully

Ed. Wheelock

The above are wholesalers who were visitors.

Among the visiting retSilers were:

H. S. (Hi) Corbett of 'Tucson

Irving Jennings of -f)ouglas

Jj W. Tardy and Mrs,-Tardy of Douglas

Francis Pool and Mrs,'Pool of Supeiior

John Wood of Bisbee

Tony Trojanovich of Globe

John C. Light.of Miami

Mr. Lyr-rch of Ray

Mr. Boyle of Winkleman

Jim Whelan and Mrs. Whelan of Tucson

'The Lumbermen'S convention opened with a golf tournament at the Phoenix Country Club. Among the foursomes noticed were one made gp of :

Roy Stanton

Gus Hoover

Jeff Tulfy

Jack Halloran and another made up o(:

Monroe Harris

John C. Light.

W. A. Warriner

Percy Merithew.

In the foursome consisting of Stanton, Hoover, Tully and Halloran a great dehl , of sheckles is said to have changed hands much aftei the manner in which lumber c-hanges hands, from the .wholesalers to the retailer. Leroy developed bad attacks of neuritis, lumbago and various other ailments, especi.ally noticeable after bad shots. In

fact it became so bad that a nurse.had to be called to take his temperature and administer stimulants on nearly eytry tee. r' On Friday night, the l4th, a banquet was had at thc Adams Hotel at which all the visiting wholesalers and retailers were present together with all the local retailers and resident wholesalers, altogether 4O sitting in. Impromptu speeches were made by those called upon by Mr. Corbett,. President of the Club, who acted as toastmastcr. Among the notable talks was one by Frank M. Pool of Winkleman, who is now National Prohibition Enforcement Officer for the State of Arizona. He told the boys just where to head in. Mr. Pool operates lumber yards'at Ray, Winkleman and Superior, is a past President of the Lumbermen's Club, and a highly respected and mueh loved member of the lumber fraternity.

During the entire week all enjoyed visits to the State Fair, where horse racing $ras seen every afternoon under the Pari-Mutuel system.

A number of dinner parties were given by various members of the lumber, cement ind sash and door fraternity. Among these was a dinner dance at the Arizona Club of Thursday night, the l3th, a dance at the Phoenix Country Club on Friday night after the banquet, and a largt dinner party at the Arizona Club on Saturday night, followed by a dancing party at Joyland.

The ladies had a large share in making the convention the big success it was. Frequent lunch-eons werc given at the Clubs in honor of the visiting ladies, at which the ladies of local dealers and wholesalers presided.

/ On Saturday morning the regular m meeting of the Lumbermen's Club was called to order by the President, H. S.

terest it was voted to hold the regular annual meeting next May, in Nogales. The meeting then adjourned.

LOS ANGELES YARD CHANGTS NAUE

The name of the McCausland Lumber Company, Los Angeles, has been changed to the White Lumbcr Company, following the purchasing of an interest. in the business, by Mr. Chas. I. White, Jr.

"Hrndy Andy"

IVeq/ Featwres On Andersen Frames

Regu.lar Frame-Detail No. 7

For Frame Buildings

1. Rabbet in the water drip insures perfectly tight fit and prevents water from running back in under the casing.

2.1he groove under the front cdge of the rvater drip also prevents water from running back.

3. The double shoulders on the sill, against which the storm sash and bottom sash rests. These make it impossible for either wind or water to enter the building at any point along the sill.

4. The rounded front edge of the sill p.events slivering at that point.

5. The rabbet on the bottom of the sill towards the back edge of the frame, into which a piece of 1x4 false casing maybe inserted, or the lath and plaster may be run up into this rabbet.

NoTE,-Subsill frames are furnished where that construction is required.

Box \l/indow Frame-Detafl No. 14.C

For Brick, Tile aod Concrete Wallo

1. Thick head jamb is furnished to give strength where most needed.

2. The back liner is thick and beveled on inside edgr so a narrow inside fnish may be used. It also provides a clinch to the plaster.

3. The inside casing is plowed for jamb liner instead of rabbeted. Where the frames are used for 8 inch walls, the plow may be covered over by the inside finish whereas a rabbet would have to be filled.

,f. The sill has a double shoulder the same as the frame building frame, and has the rabbet into which the false casing may be inseted or the lath and plaster may be run up into it.

5. The sill is wide.so that a regular storm sash can be used.

6. The brick moulding is square, making a neater moulding than the old beaded brick moulding and gives a better chance to fasten the buttons for storm sash and screeru.

Andersen Lumber Company

AC-t2 Bayport, Minneeota

FFLAMES

'We haue interesrtng booklets fot Architzcts, Conttacars and, Dealers. Please tell which booklet Jou uort.

THERE'S not a person interested in building r who will not find it an advantage to have these new special features on the Andersen Frame.

Maxwell & Wilkinson Take Gerlinger Agency

Maxwell & Wilkinson, Los Angeles wholesalers of many different kinds of Pacific Coast lumber products, have just made an important announcement that they have completed arrangements with the Gerlinger Lumber Company, Portland, for the'exclusive agency in Southern California for the rail and cargo shipments from this large concern.

Maxwell & Wilkinson have prospered in the Southern California district since they opened offices there, just about a year ago.

Besides the Gerlinger account, they represent the L. B. Menefee Lumber Company, Treoning Mairufacturing Company, and a well known Michigan hardwood floor manufacturer.

They are now operating the S. S. Daisy Freeman into Southern California.

SAN PEDRO HAS LARGE DAY

The 5th of November saw the arrival of eight lumber carriers, all from Pacific ports, and marked one of the largest day's receipts for some time.

The boats arriving on that day were: the El Capitan from Anacortes, Santa Inez from Seattle, Anne Hanify from Grays l{arbor, Quinault from Columbia River, Catherine G. Sudden from Grays Ffarbor, Point Loma from Grays Ilarbor, Olympic from Puget Sound ports, and Esther Johnson from Grays Harbor.

FARMERS WILL BUY LUMBER From the Byron'Tirnes"

Lumbermen, railroads, cirpenters, tradesmen, and most of all the farmer himself, are interested to know that the American farmer will this year have $1,(XX),000,fi) more for his crops than he had last year, says The Manufacturer.

The Forest Service calculates that the average American farm-and there are 6,000,000 of them-reguires 25,m feet of lumber to prrt its buildings into good working condition. That would require 150 billion feet, almost four years' normal lumber cut for all the mills of the countr5r.

Not having the money for replacemeot or repairs, ttc farmer has let his buildings deteriorate. Many farms could not be operated economically because of defective building facilities.

But now, with a protective tariff on everything he sells, with lorv tariff or no tariff on what he must buy, with thc new reparations plan opening up the European and world markets for American farm products, and with a billion surplus dollars in his pockets, the American farmer can buy ind build.

Crosier Goes With C. D. Johnson

Mr. Fred J. Crosier, well known in Southern California through his association with Sudden & Christenson,.has taken the position as manager for the C. D. Johnson Lumber Company, at their Los Angeles branch.

He recently returned from the north, where he spent a month in and around the mill operations at Toledo and at the offices at Portland.

Mr. C. L. Anstadt will remain in the Los Angeles offices.

ONCE IS NOT

Builders always prefer Pioneer Slate-Surfaced Shingles because they are easy to lay. They are of absolutely uniform size and color and require less nails than any other type of shingle. There is no breakage or waste-they are strong and non-curling yet sufficiently pliable for thatch effects and roll edges.

Pioneer Slate-Surfaced Shingles are preferred by architects because of their beauty, thiir economy, their color-fastness and because they have won the approval of the National Board of Fire Underwriters.

You don'l have to "push" Pioneer Slate-Surfaced Shingles-they sell themselves-and every sale means protit both for you and the customer.

Trr STORM KING Pl|stic Cement for leak! roofs.

The Philosophy of Mr. Pip

I don't Eee no call for thir highcr up eddicashun of people about lumbcr. I keeps the cheapeat lumbcr at the cheapcet price, and there ia a few thiogr that some folks that ain't got my learnin' in tfie lumber bizness don't know. 'Tain't no matter of argerment that any lumber may be fitten for the purpose for which it might be used, pen'ided that the feller that is usin'it knows how to uee it, for ain't it a fact, that by dressin' out the rough placcs, cuttin' out trhe knots, bracin' the weal spots, furrin' out the thin edges, straightenin' the crooks, chinLin' otfier defecta with putty, an'drivin'a lot of nails to hold it together, that a feller who KNOVS HOW CAN USE MOST AI.IY KIND OF LUMBER IN ANY WAY.

ln cource, it ain't no conaern of mine about the other fellcr'r co8t, an' if the work on my cheap lumber cost more tlran double, the feller that ig doin' the paying can howl at hiaseU, an'promise hisself that the next time hc buye lumber, he will buy it from the other lumber yards in this tolyr, but I ain't bothcrcd none, for there is lots of follcs dtoy" huntin' for cheap lumber, an' it will take a long, long time to eddicate all of ttrem, an' I ctill has plenty of chances for b gleat many folks to buy the cheapest lumber at the cheapcat price from me. An' I am still doin' biz' ness at the same old stand in the samc old way.

Do You Know That

Hammond is much rrtore than a lumber company. Beside carrying the largest and most complete stock of lumber in Southern California. this huge organization also supplies other building materials when and where you want them.

Paintr

Ifammond carries a full line of Twelve Test paints with all accessories. These paints were selected from a competitive test made with all leading brands. We believe -in fact we know-that you get better value in Twelve Test paints.

9arh

and Doorr

There are several bis buildings, each one the size of an ordinary sash and door factory, inside the Hammond yards all devoted to making sash and doors the Hammond way. There is a big warehouse with evbry conceivable size stored ready to be shipped out at once when your order is received. The mills are doing special work for the biggest and smallest jobs. All through the plant you will find the finest mod- €rn machinerv. Hammond takes care to see that the workmanship in these shops 15 Superror.

Hardwara

One of the most complete lines of builders' hardware you ever saw is exhibited at the Hammond display rooms. Come down here-bring your. plients-and select what you need from the display.

Herdwood Flooring

One big department of Hammond Lumber Company is devoted exclusively to hardwoods and hardwood flooring. We furnish a complete service with installing if desired or we will sell you the material itself at lowest prices consistent with super- ior quality.

Roofin3*Stucco, Etc.

When you order your building materials Hammond can supply you with everything from the sand and rock that go into the foundation to the roofing over it all. There is a complete line of roofing, cement, plaster, shingles, stucco and similar materials at the Hammond yards ready to. go out instantly upon recerpt or your orcer.

Draw orlHarnmond -Your Reseroe

You don't need to tie up capital in a big stock. Do as many other merchants are doing and let the Hammond Lumber Company buy your.rererve ctock. Hammond always has plenty of everything in their many yards. If you want an extra large shipment of lumber right away, call up Hammond. If you want tfie other materials that go into a buildingdraw on Hammond.

If you have special mill worksa3[, doore, windows-drat you need in a hurry and you cannot handle yourcelf, turn the job over to Hammond. ^A,nd depend upon it, the job will be done right and delivered in time. Hammond is famous for eervice.

FletChef & FfambeS Add C. D.Johnson LumberCompanyopens Redwood Account /' San Francisco Office

Fletcher & Frambes Inc., an old established concern in Southern California that has been wholesaling forest products for a number of years, have this week made the announcement that they have taken the exclusive agency in Southern California for the Redwood manufactured bv the California & Oregon Lumber Company.

The territory covered by Fletcher & Frambes rvill include Santa Barbara and the balance of the state south of there. They will make shipments both by rail and water, from the large mills at Brookings.

Fletcher & Frambes now have three distinct departments to their business. They operate heavily in Fir from some of the largest mills in the Northwest, they have a department for their nerv Redwood account, and they also have the agencies for reputable hardwoods.

This going concern is ably managed by the partners, IUr. W. P. Frambes, and Mr. J. W. Fletcher.

They now maintain offices at Los Angeles, San. Francisco, San Diego and Stockton.

LONG LAKE LUMBER CO. BUYS MILL

Spokane, 'Wash., Nov. 16.-Purchase of the Phoenix Lumber company, including the lumber factory on the river between Post and Wall street, Spokane, Wash., and timber lands in Stevens county, was announced recentll' by the Long Lake Lumber company.

Shos'ing their continued confidence in California as a I market for their products the C. D. Johnson Lumber Company of Portland, Oregon, exclusive selling agents for the Pacific Spruce Corporation, have opened a sales office at San Francisco.

The office is located in the Newhall Building and is in charge of Mr. F. S. Locke, who was until recently in charge of the export department of the company at Portland. Mr. Locke rvill norv handle export business at San Francisco as well as Northern California sales, and will be assisted bv Mr. W. B. Morrison.

NIr. Fred J. Crosier, rvho was formerly congected withSudden & Christenson's Los Angeles office, is now in charge of the Los Angeles office, which is in the Bartlett Building. Mr. Crosier is assisted by Mr. O. L. Arnstadt.

Pacific Spruce Corporation is now operating its own boat. the Robert -|ohnson, which will make two trips a nronth, and in all probability they rvill add another boat at the first of next )'ear.

The big mill at Toledo is at present cutting 4@,00O feet a rJay, of rvhich 6O per cent is Soft Old Growth Yellow Fir.

Orange County Lumbermen's Club Meeting

The Orange County Lumbermen's Clgb met Thursday evening, November 20th, at the Men's Club House, Garden Grove.

Mr. Spicer, president, was in the chair. Some 55 members and guests sat down to dinner, during which several numbers were rendered by the Club's Quartet. The speakers of the evening were Mr. C. .W. Pinkertoh, of the State Association; Mr. Allen, secretary of the Builders Exchange, Santa Ana; and Mr. Conrvay and Mr. Betten, of the Orange County Credit Association.

Not the least interesting number of the evening was a reminiscent talk by "Daddy" Scofield. Mr. Scofield has passed his 87th year and has been in the lumber business practically all his life, with the exception of the time spent during the Civil War, and his recollections of old-time lumbermen and his own personal experiences, attracted great attention.

INSTALL MOORE KILNS

The Mutual Lumber Co., Bucoda, Washington, is installing five Moore's Charge Kilns 11x86 ft. inside measurement. These kilns are of all fireproof construction and are modern in every respect. They will be equipped with Foxboro automatic Humidity and Temperature Controls. This company plans to kiln-dry Fir Common dimension as rvell as shop and clears.

LUMBERMEN'S RECIPROCAL ASSOCIATION ADD MEN

Mr. E. J. Brockman, formerly district manager for the Federal Mutual Liability Insurance Company, has taken charge of the San Francisco District, for the Lumbermen's Reciprocal Association.

Mr. M. B. Williams, formerly of the California Inspection Rating Bureau, has been added to the Los Angeles sales force of the company.

LONG-BELL LUMBER CO. OPEN SAN FRANCISCO OFFICE

The Long-Bell Lumber Co. have opened a San Francisco office at 1119 First National Bank Building. Their telephone number is Kearr'.ey 361. Kenneth Smith, District Sales Manager for Northern California, is mahager of the San Francisco office.

GLOBE EXPORT LBR.. CO. SEATTLE

E>(PORT IBOLCOM CANALLBR. CO.

AGENTS t BISSF'I I LBR. CO.

FIR LUMBER, CEDAR SHINGLES, LATH

Specialty: Okl Grottth Ycllou Fir Clcut Southcrn Rcprcrcntrtivc

ALPINE LBR. C0. -#:qd!*

[T-

I|lU

R- II(l(lR.SE RUIGE

Right Here In Los Angeles

Tilden Lumber and Mill Go. Buy Yards at Fresno and Hanford

. Announcement has been made of the purchase of the Sunset Lumber Company of .FreS4o and the Lucerne Lusrller Co. of Hanford, rvhich have been under the management of the Sunset Lumber Co. by the Tilden Lumber and Mill Co. of Oakland. The Sunset Lumber Co. is a subsidiary company of the Chas. Nelson Co. of San Fraacisco, with large saw-mill interests in the Northwest.

Effective May l, 1924, the. Tilden Lumber & Mill Co. took over the yards of the Sunset Lumber Co. at Sacramento, Galt, Stockton, Suisun, Martinez, Concord, Hayrvard. El Dorado, Milpitas, East San Jose, San Jose Mill and Yard, IUorgan Hill, and Salinas. In addition to t{re above yards which have been purchased from the Sunset Lumber Co., the Tilden Lumber and Mill Co. operates yards at Oakland, Berkeley, Piedmont, Elmhurst, Richmond and Crockett. The company makes its headquarters at its Oakland yard, located at Second and Harrison Streets.

Mr. E. M. Tilden, the president of this large rctail lumber organization. has been associated with the lumber business in California for many years. He received his early experiences in the lumber business with the Sierra Lumber Co. of Red Bluff, where he started as an office boy. He.

started his first lumber yard at Point Richmond in l9m

LUMBER SHIPUENTS HEAVY

Aberdeen, 'Wash., Nov. 4.-Lumber shipments by water from Grays Harbor during October brought thc totd for the year thus far near the billion-foot marlc The ship ments for the month were 78,6&[,59 and the total inclusive of this amount is about 875,ffi,00 feet. Shipments for September were 90,@,0(X) feet, and those of October, 1923, 84,019,O00 feet.

Coastwise trade took the bulk of the cargoes in October, the total being 47,375,ffi feet, carried in 42 vessels of. V394 tons. Fifteen vessels, aggregating 54,%l tons, carried' 21,901,595 feet to foreign ports, Japan being the heaviest buyer. Four ships of. 11,247 tons carried 9,405,m4 feet to east coast ports.

POWER PLANT IS BUILT

2203 Sante Fe Ava Lb AngCc.

$650,(Xn Coos Bay System to Bcgin Opcratioo in Deccobcr Marshfield, Oie.,- Nov. 16.-Early in Decenber the Mountain States Power company, which serves dl cities in Coos county, including North Bend, Marshfeld, Coquille, Bandon, Myrlle Point and Powers, will put into -ope-ration its newly tonstructed lnwer Plant,- _brrilt on the North Bend water front at a cost of $650,ffi.

The plant will start with a kilowatt capacity of 5000 and be addid to as business demands. Thirtj' thousand'kilowatts is its capacity. The plarrt will opgrate with a -large mill refuse hog aj fuel provider and the refuse will bc brought to thJ location on scows from the various sawmills on the bay.

25,(rc0,(X)O FEET OF LUUBER, B. C. EXPORT

Vancouver, B. C., Nov. l6'-Over 25,ffi,ffi) board feet of lumber was exported from this port-d-uriqg-tlle month of September, the aitual figures-being.26,784,ffiO feet. Since the first of the year the total number exports amount.to 323,056,0m boari feet" This is a large increase over the total for the whole ef lest Year.

The Golden Rule in the Lumber Business

"Caveat emptor"-(let the buyer beware) has no place in the lumber business.

Modern business institutions exist only so long as they are on the square.

Hundreds of men have launched their business crafts r,r'ith much clamor and noise, and wrecked the vessel before it got out of the harbor.

They forgot all about the larv of compensation. They ignored the Golden Rule.

Now and then you meet a man who seems to have ignored the laws of compensation and trampled on the Golden Rule, and gotten an'ay with it, but it is best to remember in such cases that the race is not yet run, and l>efore the finish it may be different.

The smooth salesman lvho slips something over on his customer needn't be surprised when people shun his place of business.

We live by contrasts.

We deal with the man who plays the game fair. We shun the shyster. We dodge the disreputable dealer.

Before we undertake to delve around in business we should dig around a little and see if we have faith in our fellow man.

If we haven't we might as well turn the key in the door, and conserve our coin.

Because what you think of the other fellow, he is almost certain to think of you. If you have no faith in him, he will have none in you, and without faith you cannot succeed in business.

We don't reach the quarter pole unless we believe in the other fellow.

There is a germ of goodness deep down in the heart of every man. It may be covered with rough husks, but it is there. Play to that spark, and it will respond in kind.

Marshall Field adopted the maxim, "The customer is always right," and it made him the biggest merchant in the world.

"Customers first" is simply a working out of the Golden Rule.

Put yourself in the other fellow's place.. Then act accordingly.

CENTRAL CALIFORNIA LUMBERMEN'S CLUB TO MEET AT MODESTO

The Central California Lumbermen's Club will hold their next meeting at Modesto on December 13. They expect to have a large turnout for this meeting, as it will be their Annual l,adies' Day. In the evening they plan to hold a large Concat. George Ground, of the Modesto Lumber Co., is chairman of the Arrangements Committee.

THE LAST STRONGHOLDI

one by one the lesser places have fallen; one by one the. outposts have been driven in-; onl_ by_ one the wave of steelias "*"pi o".i th" early battle-fields; but the big stronghold, the main treaiure-house, remains, and clarions to the world that here the invasion halts !

The Timber-trove of the Southwest is the last stand, the final treasurehouse of America's hardwoods.

Ringed by steel it stands, but announces to the world that it is here for another generation of service.

To you who desire a hardwood manufacturing connection which will 99lvJ you for ten, for fifteen, or twenty y".i", we ofier the sign of HDE.

our mark on every piece of lumber shows that we are proud of it.

Creating Desire by Advertising

When your aim is to separate a man from his CASH by giving him in exchange for the cash those commodities that you have for sale, then ADVERTISING must lose everything of the haphazard, and must get down to the business of functioning intelligently and forcefully. Just filling space with black and white won't do it.

You go out after that sort of advertising copy with every bit of ingenuity in your make-up keyed up to get RESULTS.

FIRST, you must create a DESIRE for the article you want to sell.

As many changes are run in on that desire as t.re nature of the article and the ingenuity of the writer can produce. The UTILITY, the FUNCTION of that article, are played up in every possible manner, until the DESIRE FOR POSSESSION overpowers the DESIRE TO KEEP THE MONEY; and the AMOUNT of money is really secondary.

Now THAT method of advertising is fundamental. It applies whether the article for sale is phonographs, fountain pens, land, or building materials. And the same success will be secured by the makers or dealers of any commodity -our own included-just so long as the FUNCTION is advertised instead of the THING ITSELF.

No one buys anything for the mere sake of HAVING IT.

It is NOT the possession of the article that gives the benefit that alone can be the excuse for a sale-the exchange of money for article.

The only reason we value MONEY is for what it can DO. A dollar in the pocket is without value; its sole worth lies in the fact that it can be exchanged for something of benefit to YOU. It may be urged that its mere possession is of value, but that is begging the question, for that POSSESSION is of value only because of its latent power of purchase, and not at all THROUGH the possession.

Yet many people fail to realize the difierence between MERE POSSESSION ANd BENEFICIAL USE"

And the lumber industry is just beginning to find out what it has really been trying to sell for a generation, namely, the FUNCTIONS of those buildings that can be erected with their materials. Yet we continue in large measure to say "lumber" when we mean t'protection," and "Shingles" when we mean a roof.

And the fact that what our customers want is PROTECTION, and what we have so long offered them is simply the RAW MATERIALS from which this protection may be secured when properly placed together in a certain form, has always been one of the drag-anchors of the lumber business.

$600,000,000.00

Is a LOT of money.

That is the value of the cotton crop this year, to the farmers of the great cottonproducing state of Texas. The total production of cotton this year will total THIRTEEN MILLION BALES, and of this great amount, the state of Texas grew FOUR MILLION SIX HUNDRED FIFTY THOUSAND BALES.

This 'means, among other things, that Texas will have another very prosperous year in 1925.

Who Bacfts the RoofingYou SeII?

You know the responsibility of the Weaver Roof Company. You know that the name "Weaver" gtandg for honest, sincere quality. You know that anybody to whom you sell "Weaver" Roofing is going to get full and complete satisfaction.

There is a great sense of eatiafaction eelling such roofing. It helpe you to build solidly and enlist public confidence.

There is a "'Weaver" Roofing for every type of building.

Masterbilt BreakfastNooh as it k shirped to yo*, all- assembled; iust slip into your opening in 2x4 stud ztall, and it k ready to tsc.

FIXl

Nook Clored

by very simple mechanical action the table and seata droP back in closed position, forming an attractive panel effect.

Nook showing Mahogany Table and seats, ample room for 4 p c r s o n & Notc inrtallation under ordinary height window, grving abundance of light and vcntilation.

This completo sct rctails for $40.00.

Rough ooening size 4-10 x 2-9/2 3% swd.

JRES

The Masterbilt f olding Ironing Board, uhen e.rtended, giaes an absolutell fl*sh ironing surface, anil pad car be folded azwy with the boaril. Retails f or same Price as any other ironing board.

Notice to Lumber Dealers, Planing Mills

The Masterbilt line is being marketed strictly on a wholeaale basis by us through the Dealera and Planing Mills; we do not Retail.

'W'e are installing a complete exhibit at the Building Material Arcade, | 040 South Broadway, Los Angeleg, C.l. ff,ie will be completed ehortly after the firet of December' It will be well woith your time to give this dieplay your careful investigation' We will guarantee you will be eold on "Masterbilt" Fixtures .rrd ti" possibilities for increasing your businesa with thig line.

Of particular interest to Planing Mitls is the fact that a great deal of Casework can be sold in connectiqn vrith ,i; il;;; iv t"i.g theee fixtures in combination with casee' Let our repreaentative explain theee pointe to you.

Write for literature and outline of our dealer proposition, or better still, our representative will call at your request.

Mr. Pep Says

Are you building a business, or just running a "yard?'

The world gets most of its impressions THROUGH THE EYES. Are YOU giving the eyes of your local trade anything to tell their brains about?

A dollar has been well spent when the spender is well satisfied with what he got in return. That must be the foremost thought of the constructive salesman.

Repairing and repainting time starts April first, and ends the last day of Maich, EVERY YEAR. ***

Put a "kick" in your advertising like you do in your "home brevr'," and the folks around town will sure know about you. ***

Tell your home folks that this is the time of the year to protect their porch and yard furniture with a fresh coat of paint; and not to sit down on them until it dries. ***

Some salesmen travel at such a high rate of speed trying to catch up with the competitor AHEAD, that they overlook the orders they are leaving BEHIND.

A pessimist is the present day young lady, holding up her skirt when she crosses .*-lOUt street.

If you can't smile while you're selling, your prospective customer has one mighty fine reason to start with for not buying.

Mary Rose sat on some fresh painl

Mary Rose sat on some fresh paint.

Mary Rose sat on some fresh paint.

Mary Rose !

The only difference between a "dealer" and a "merchant" is his THINKING.

Are you trying to make the folks in yourdistrict discover their need for more building material, or are you one of those unfortunates who think Providence sends just so much business to each town and the dealer's job is to fight the other fellow for the lion's share of it ?

The most hopeless man on.earth is the man who doesn'l realize that his only limitation is the limit he puts on HIMSELF.

BLT]E DIAMOI[D PLASTBR

IS ATWAYS FRESH

Because the Blue Diamond plaster mill is close to your market you can qlways have fiesh, unilorm plaster ai th. lowest price, and without choking your wa-rehouse with excess stock.

..BACKED TO THE LIMIT''

Menufacturcd E:clurively by BLUE DIAMOND CO.

l6th and Alamoda Str.

Lor Angclcr, Cal.

H. W. GAETJENI Relected Prcsident

Conventionof The Mill Work,r 'll Institute of California '

SanFrancisco, November 20- zl,lg24 /

FIRST ANNUAL MEETING

The Quarterly and First Annual Meeting of the Millwork Institute of California convened at San Francisco, St. Francis Hotel, on November 20th and ZIst,1924.

President Gaetjen called the meeting to order on Thursday morning at 11:00 A.M. In his opening address to the Convention Mr. Gaetjen said: "It gives me great pleasure to welcome you to San Francisco. Much can be said of that which has been accomplished and the prospects of the future. Most important is the fact that it has brought together the best of the mill operators of the State into close acquaintanceship with a success that could not have been attained in any other way. Through organizatton we can raise the standard of the millwork industry to its proper level, and form a closer relationship between the mill man and the architect, and between the mill man and the cohtractors, and bring about the condition wherein the mill man is adequately paid for the class of service that he aims to give." In closing his address, Mr. Gaetjen thanked the officers and directors for the assistance that they had given him {uring the past year, and the members for their hearty co-operation.

The report of the Managing Director, H. T. Didescl,. was then read. In his report Mr. Didesch gave a statement of financial condition of the Institute. Other points covered in his report were: The Program for Architects, Bulletin Service, The Manual, Construction Industries Joint Committee, Cost System and Cost Work, Advertising, Delayed Business, and Standing Committees. In closing Mr. Didesch referred to the co-operation of the college football eleven on the field and stated, "\Me should at all times keep before us the slogan of the Institute as rvell as the following quotation taken from Washington Gladdeh's book "Applied Christianity"-r'l![sn cannot co-operate successfully for any purpose if the sole bond between them is for self interest." Please remember this: You cannot play both ends against the middle-there must be "Give and Take."

President Gaetjen then appointed the Nominating Com-

mittee, consisting of J. G. Kerinedy, San Francisco; H. P. Dixon, Los .Angeles; Geo. Kaiser, Oakland; James McIntosh, Stockton, and G. H. Burnett, Sacramento.

Afternoon Session

Harris C. Allen, an architect of San Francisco, was the first speaker of the afternoon session, During his talk, Mr. Allen said: "It is an honor to represent the Architectural profession to you. The whole idea is that it gets us back to those former days when all of the crafts worked together for the good, beauty, and progress of building structure, and produced some of the most lvonderful things of the times." Mr. Allen spoke of the architect's viewpoint and quality and costs. He said that the monthly bulletins issued by the Institute were fine and should be of valuable assistance to the architects. He also srrggested stock designs for mouldings and promised the Institute the co-operation of the architects, also adding that he would spread the good news of the excellent results accornplished by the Millwork Institute.

George Cornwall, Portland, talked on the "Survey of Pacific Coast Lumber Conditions." He spoke on the timber resources of the Pacific Coast and the conditions of the lumber market in the various sections of the United States. He also discussed the export market and the building prospects and prospective building needs of the country. He stated, "that the railroads and other industrials were giving evidence of becoming more active buyers of lumber than last year, and the increased prosperity which is foreshadolved by the country as a whole, the Planing Mill Industry will come in for its full share of the developments."

H. J. Quinn, Chairman of the Advertising Committee, then gave his report. Mr. Quinn outlined the advantages of nationwide advertising and offered a resolution endorsing the advertising program of the International Woodwork Institute and that the members of the Millwork Institute of California should be urged to affiliate and contribute to their program. He then spoke on state adver-

i

A CARGO OF PHILIPPINE MAHOGAf.IY-

haa just arrived at Loe Angeler Harbor from our mills in the ldands.

Chcck up on your needr. We can make prompt delivericc in carload lotg at surprisingly low prices.

We are direct importen of atl Philippine Hardwoods -for furnihrre and cabinet work, interior ttim, rash, doors, etc. Shipmentr are coming forward at frequent intervals.

If yotr are not familiar with all the many uses to which tfrece beautiful hardwoods are adaptable, write for a copy of our free booklet "Philippine Hardwoods and Their LJrer.tt Prices, deliveries and oilrer information gladly furnished.

tlsing, which he classified as state-wide and -tdbel.- Mr. Quinn suggested that the matter of advertising be referred to the Managing Director and presented at tAe next quarterly meeting:

(1.) A definite and practical plan of advertising thc millwork industry of California.

(2.) An estimate cost of such an undertaking, and a recommendation of such a division of iuch expcnse on;a pro rata based upon actual sales.

Architectural Relations was discusscd by A. W. Bgtl- hauer. Mr. Bernhauer stated that from the responsesaeceived from Architects, they are demanding sumethitg more concrete in our Service Bulletins. He suggested that each one of the membership go over the Bulletins as they did not rvant to send out something to the Architects without the unanimous opinion of the membership. Several letters received from Architects was then read to the convention. Mr. Bernhauer said, "'We have the co' operation of the Architects, provided we can show them that u'e mean business, and we certainly do not want to be put into line of criticism. We therefore commend Architects for drawing full sized details-if we are going to stay in the mill business-we should give them what they want." He also said that his Committee suggested and recommended that meetings rvith architects by mill owners be arranged throughout the state. Mr. Dldesch then suggested that copies of the Service Bulletin be passed aronnd and if any of the members had any criticisms to make, that they be turned in to him or forwarded to him through the mail.

li. R. Maule then read a very interesting and instructive paper on Cost Finding. Mr. -Maule saidi "It will be my purpose to set forth a practical method for the use of milt men who desire to co-operate in determining the right price at which to sell their products. It is stated that milI men will not go to the trouble and expense necessary to learn their costs. I do not believe this. The real reas{on for the seeming lack of co-operation in costing wbrk is the absence of uniform methods of recordirig the factory information necessary to build up comparative costs. Tte big problem to solve in co-operating costing is not whether or not )'ou operate a cost system but upon the proper estimate of the labor and material involved."

Under the caption "Labor," Mr. Maule said, "The inability of mill men to understand each other in cost comparisons can generally be traced to different methods used in figuring labor and oVerheads. It is therefore, essential to have a mutual understanding of the various kinds of labor to be charged for and a uniform method of applying the overhead, for on this basis only will coSts of different factories be comparable.

He then discussed Labor Direct, Inactive l-abor, Machine Investment, Floor Space Occupied, Power Wiring, Light Wiring, Blower System, Building and Equipment Investment, Land Investment, Depreciation, Bookkeeping and Cost Accounting for Factories, Accounting, Manufacturing Costs and Accounts, Taxes and Insurance, Fixed Charges, Direct Power Costs, Upkeep and Repairs on Machinery, and Factory Costs.

PACIFIC SOUTFTWESTIMPORT CO.

819 Union Leaguc Bldg.

VAndfte 7129

Lor Angeler

In speaking of the "Overhead," he stated, "It will not be the purpose here to set forth a system to determine overhead but rather to recommend definitions of the tarious kinds of oterhead that all mill men will have a rtniform understanding of the subject, and bi able to "talk the same language" in exchange of information." i

Regarding t'Material" he said, "Mord money is made or lost in the cutting department than any other departmtnt of the mill," stating that this remark was made by 6ne of the largest and most efficient manufacturers of Sash and Doors in the world. Continuing he said, "The utilization of the most economical grades and kinds of lumber, the control and re-use of cutting waste and fall downs, the manufacturing procedure'of converting rough lumber

into cut stock and finish are subjects which have been givep little ,publicity in our industry."

.Friday Morning, November 2l

Managing Director Didesch read a telegram-from W. P. Flint, Listing Bureau, Chicago, who regretted being unable to attend the Convention. A telegram was also read frgrn ,the .St4ndard American Glass Co. urging the Convention to establish grading rules for glass. H. P. Di5on, whg wEs as\ociated with the glass business some years ago, was then called upon and g'ave an interesting talk <jn ,the. grading of glass. The Convention voted that a, telegram be sent to the Standard American Glass Co. t,hanking them for their spirit of co-operation in this matter.

' George..Davis read a paper on "IJniversity Planing Mill Course." Mr. Davis stated that Wood Working Courses should be established in Forestry Schools throughout the country and many institutions were giving this matter consideration. He said that Professor Fritz of the Forest School, University of California, had conducted classes through the mills at Oakland. He also advised that the Universities of Washington, Idaho, Oregon Agricultural College, Harvard and Florida were considering adopting mill work courses. He thought that the Millwork Institute of California should encourage young men to take up Millwork studies.

J. H. Shepard reported for the Lien Law Committee. He said that all opposition to the Lien Law has disappeared and he did not think that the matter tyould come up before the next session of the State Legislature. However, he stated that they were watching the matter closely.

The,report on the "Collecting Purchasing Corporation Committee" was made by E. A. Nicholsoh, who stated that the subject ]vas of such wide scope that it should be left for'some future meeting.

Speaking for the Membership Committee, President Gaetjen announced that five new rnembers had joined the Institute during the Convention.

E. T. Thurston, Secretary of the General Contractors of San Francisco, was then called on for a few remarks. Mr. Thurston stated that the Contractors were anxious to be on the very best terms with the Millwork Institute and that all troubles rl'ere generally due to misunderstanding and failure to-get-together.

Tom Merrill, President of the Los Angeles Branch, rvas the last speaker at the morning session. He made a wondefful address and he iust took the Convention off its feet by his enthusiastic talk. "Tom," who was formerly quarter-back of the University of Pennsylvania football team in the days when Andy Smith was coaching at that institution, said that his friends in Long Beach laughed at him when he said that he was coming to San Francisco to attend the Convention, as they figured that his primary purpose was to attend the California-Stanford game and was just trying to get a couple days start before the game. He devoted his talk to the co-operation of the members of a football team to get unity. He said that the University of California team consisted of members from both Northern and Southern California but on the gridiron they were out to defend the name of California.. He said that the same thing should apply to the Millwork Institute of California and that all members of the Institute should co-operate and put the name of the Millwork Institute of California on the rnap, where it belonged.

Friday Afternoon Session

B. W. Johnson of the lJniversity of California, read a paper on "Foremanship Training." Mr. Johnson disctrssed in detail the lecture and conference plans and stated that the management of industries should encourage conferences. He told of the various millwork foreman confer-

ences that have been held in the state and the results that have been obtained. He said that the University was always ready to co-operate with the Millwork Institute in this matter.

The Blackboard Cost Talks were led by A. W. Bernhauer, F. S. Spencer, and E. A. Nicholson.

1\{r. Bernhauer said that the Planing Mill man has to know his costs no matter how large or small his opera, tions are, and that so much business is lost because the costs are not knorvn. U.nder Costs, he discussed Rarv I{aterial, District Labor, Factory Burden, General Overhead, and Depreciation. Mr. Bernhauer said that all should have a Cost System but that his talk was devoted to plants where no Cost System is installed. He stated that the important thing is to know Man Hour Costs. He said it was also verv essential to tie in the Costs with the Estimating Department. Mr. Bernhauer said that it is his practice to keep an accurate cost record of all large jobs.

Mr. Spencer then gave an interesting discussion of the cost of running mouldings.

Mr. Nicholson said that there were four troubles that the industry confronted: Lump Sum Figuring, Ignorance of Overhead, Improving Pricing of Cuts from Shop Lumber, and Lack of Scientific Schedules for Stock or Prices. With the use of the blackboard, he then gave an interesting discussion of the value betu'een l/a,-inch and lft-inch California White and Sugar Pine lumber in door manufacturing, and brought out the fact by figures where the millworkers were paying too much for l%-inch stock.

Fresident Gaetjen then called on J. G. Kennedy, Chairman of the Nominating Committee, for a report of their Committee. Mr. Kennedy reported that the present omcers and directors be re-electe{ for the ensuing year, which motion was unanimously pass-ed by the Convention. The officers re-elected are:

H. T. Didesch Managing Director Mill Work Institute of California

H. W. Gaetjen, President, San Francisco; E. R. Maule. Vice-President, Los Angeles; A. W. Bernhauer, VicePresident, Fresno; E. A. Nicholson, Treas., Los Angeles; H. T. Didesch, Managing Director.

Directors: A. W. Bernhauer, Fresno; D. N. Edrvards, Oakland; W. J. Glasson, San Diego; W. F. O'Keefe, Stockton: A. B. Crozier, Eureka; H.W. Gaetjen, San Francisco; E R. Maule, Los Angeles; J. L. Pierce. Santa Clara; J. H. Shepard, Sacramento

San Diego rvas chosen as the next meeting place, where the next quarterly convention of the Institute will be held on February 19 and N.

In bringing the Convention to a close, President Gaetjen stated thit he was glad that the efforts of the officers and directors during the past year were appreciated, and during the coming year they. would try to do the same as in the past. He also stated that he was pleased at the rvork that was accomplished by the Institute during the

MANUFACTURER'S AGENTS

LBR. CO.

Portland, Orc.

Coart Forclt Produetr

Orcgon Pinc, Celifornir

Whitc Pitrc

UNIVERSITY BRAND RGd

Cedar Shinglcr

For Car or Cr19o Shipncnt

Reprcrcnting

I. STEPHENSON CO., Trurtccr llfcllr, Mich.

IDEAL BRAND

Maplc, Birch ald Bcech Flooring

Opcrrting S. S. Dairy Ftccnra to Southcrn Califorair Portr

TRY OUR SERVTCE

Phone TUcLcr 1431

Rcprarootil3

GERLINGER LUMBER CO.

Portlrad' Orc.

AMERTCAN BRAND Sendcd Finirh

I-rrch' Hcnlocl or Ccdrr

Novclty Siding

Orcaon Pinc end Hcnlocl

Lunbcr

cr13o or Reil Shipncat

Rcprcrcnting

TREGONING MFG. CO.

Scrttle, Wr.h.

Ycllor Fir Doorr

6rrgc Doorr

past year. He thanked Mr. Cornwall of the Timberman and Mr. Hart of the "California Lumber Merchant" for their publicity effortp.

over 100 sat down ," *iy:ie banquet and entertainment held on Friday evening in the Men's Grill of the St. Francis Hotel. There was an excellent entertainment provided for by the committee. This affair was arranfTed for by the San Francisco ahd Oakland Branches of the Institute with the following committee in charge: Jack Hart, Chairman; Bill Goddard; Jack Kennedy ; Charley Munson and Emory Nutting.

The following registered at the Convention:

Walter S. Gibbs, Monarch Screcn & Mfg. Co., Los Angelcr.

H. P. Dixon, American Door Co., Los Angeles.

Fred Harnilton, Bcnson Lumber Co., San Di6go.

J. H. Bjornstad, Dixie Lumber and Supply Co., San Diego.

Nat. Edwards, Oakland Planing Mill Co., Oakland.

W. J. Glasson, W. J. Glasson Planing Mill, San Diego.

A. W. Bernhauser, Fresno Planing Mill, Fresno.

Ed. F. Larson, Hunter Lumber Co., Oakland.

Hal. M. Atkinson, Atkinson Mill & Mfg. Co., Oakland.

Tom T. Branson, Melrose Lumber Co., Oakland.

R. R. Smith, Humboldt Milling Co., Fortuna.

Hugo Sommorstrom, Clinton Mill & Lumber Co., Oakland.

C. I. Speer, Zerulh MiU & Lumber Co., Oakland.

Frank Portman, Portman's Planing MilI, San Francisco.

M. V. O'Brien, Builders' Supply Dep,t, San Francisco.

W. P. Holmes, Holmcs Planing Mills Co., San Francisco.

Fritz Walpert, Herring's Mill, Inc., San Francisco.

T. J. Bridgeiord, Bridgeford Planing Mill, Sebastopol.

Fred S. Spencer, Eureka Sash Door & Moulding Mill, San Francisco.

Gust Manuels, Peninsula Planing Mill, Redwood City.

Theo. Veyhlet, Veyhlet & Collins, San Francisco.

W. S. Watkins, Anderson Bros. Planing Mill & Manuf. Co., San Francisco.

C. F. Ricker, Sunset Lumber Co., Oakland.

C. W. Bingham, Bingham-Wenk Planing Mill Co., Frcsno.

Erncst F. Morehouse, Stege Lumber & Hardwarc Co., Stege.

Geo. H. Nicholson, Pacific Door & Sash Co., Los Angeles.

Owen S. King, Chas. R. McCormick Lumber Co., San Diego.

Qtto F. E. Burmeister, Ilart & Burmeistcr, San Francisco.

E {. licholson, Pacific Door & Sash Co., Los Angclcs.

M. A. _Imhoff,,Gravcs Sash Door & Mill Co., Los-Angelea.

_E. R. Maulc, Harnrnond Lumber Co., Los Angelcs.

R. A. Niclas, Millwork Cost Bureau,-Chicago, Ill.

p, E. _Bpwmarl -Mill Work Institutc of California, Los Angetcs.

Chas. Monson, Acme Planing Mill, San Francrsco.

J. C. Grirn, Union Mill & Lumber Co., Santa Barbara.

J. Wesley Shrimp, Cresmer Manufacturing Co., Rivcrsidc.

Clemcnt Fraser, Waddell Lumber Co., Ahmeda.

W. J. Roth, Standard Planing Mill, Oakland.

T. O. H. Herzog, Hcrzog Sash & Door Co., Los Angeles.

L. Edward Gates, Millwork Institute of California, Lol Angeles County Branch, Los Angeles.

Geo. W. Kaiser, Lannom Bros. Manufacturing Co., Oakland.

E. C. Pitche& National Mill & Lumber Co., San Francisco.

Ware Tilden, Tilden Lumber & Mill Co., Oakland.

Ollie A. Topham, Hepburn, Topham Mill Co., Los Angeles.

L. R. McKesson, Pasadena Manufacturing Co., Pasadena.

H. W. Brown, Los Angeles

H. V. Cowaq I{. V. Cowan, Inc., Los Angeles.

John Wisnorn, Wisnom Lumber Co., San Mateo.

Elmore King, King Lumber Co., Bakersfield.

Charles L. Miller, Pacific Door & Sash Co., Los Angeles.

Otto F. E. Burmeister, Hart & Burmeister, San Francisco.

Jack Hart, Hart & Burmeister, San Francisco.

Geo. M. Cornwall, The Timberman, Portland, Oregon.

F. T. Fisher, Fisher Brothers Planing Mill Co., Stockton.

H. E. Weyler, Boyd Lumber & Mitl Co., Santa Barbara.

C. G. Chipchase, Pacific Manufacturing Co., Oakland. Oak

Wm. F. O'Keefre, Roberts & O'Keefrq Stockton

J. B. Manning, Button & Manning, San F'rancisco.

J. E. Martin, "California Lumber Merchant," San Fri

Ralph J. Button, Button & Manning, San Francisco. " Francisco. San

Humbert J. Quitttt, Humbert Quirur MillnMillwork Co., Los Angelcs. Owncrs Assn., Oakland.

Will Goddard, East Bay Planing Mills Ov

W. M. Casey, Redwood Manufacturers Co., Pittsburg.

Geo. L. Davis, National Mill & Lumber Co., Oakland.

Ernest A. Blackman, E. L. Blackman Company, Oakland.

G. H. Burnett, Burnett & Sons, Sacramento.

J. L. Hodge, Lumber Products Sales Co., Los Angcles.

James C. Mclntosh, Electric Planing Mill, Stockton.

Jo H. Shepard,-Friend & Terry Lumber Co., Sacramento.

TLos. L. Gardner, Millwork Institute of California, Stockton Branch, Stockton,

H. T. Attinson, ArAinaorr Uill Xfg. Co. Oatland.

Leo M. Roscnbcrg, Hipolito Company, Los Angclcs.

Fred Callesen, Wisnom Lr'-bcr Co., San Matco.

Wm. M. Colbcrn, Corona Ufg. Co., Coroaa.

Phil B. Hart, California L'-bcr Mcrchant, Los Angclcr.

J. G. Kennedn Pacific Mfg. Co., San Francisco.

H. C. Didcscf,, (Managing-Dirccior) ilillwork Institutc of Cdifornia, Los Angeles.

H. W. Gaetjen, Empire Mdl Co., San Francisco.

E. E. Bowman, Millwork Institutc of California, l,os Angclcr.

t. T. Thursion, Scc. Gencral Contractorg of San Franc'sco, San Francisco.

John L. Herrrng, Long Beach Sash & Door Co., Long Bcach.

Tom R. Merrcll, Tom Merrcll Sash & Door Co., Long Beach.

Jos. M. Geary, J, I,I. Kruse, San Francisco.

Floyd Dcrnicr, Lumbermc'n's Servicc Association, Los Angdcr.

Cutter-Cutter MiIl and Lumber Co., Sacraocnto.

KEEP AT IT

To those men who are disconsolate when one "shot" does not bring home the bacon; to those who are not persistent in their advertising, we commend this bit from the log of a certain Cristofo Colombo:

Sept. 22, 1492-Today, we sailed due west.

Sept. 23, 1492-:today, we sailed due west.

Sept. 24, I49?-Today, we sailed dire west.

Oct. 8, 1492--Today, we sailed due west.

Oct. 9, 1492--Today, we sailed due west.

Oct. lO, 1492:today, we sailed due west.

Oct. lL, 149?-Today, we sailed due west.

Oct. 12, 1492-Land,

BERT FULLER BACK AT DESK AGAIN

Bert Fuller, Manager of the Home Lumber Company, Manteca, is back at his desk again after being confined to his home for several days with a slight attack of influenza. He.reports that he is feeling fine and back to normalcy agatn.

COTTER UAKES CHANCE

Thomas Cotter, manager of the California-Orego-n Lumber company at Brookings, Ore., has taken over the menagement of the companyts San Francisco omce. He is an old redwood operator and during the past two ygars has been cutting rldwood almost exclusively in addition to looking afte; a large tract of virgin redwood near Crescent City, eal., for an Eau Claire, Wis., syndicate.

MILL SOLD AT AUCTION

Centralia,'Wash., Nov. 14.-The H. H. Martin Lumber company's mill in this city was sold at auction in Tacoma Wednesday by R. F. Laffoon, referee in bankruptc-y, to S. A. Agnew for $89,00. The sale is subject tq qoqfiIp?tion by the federal court. The bidding was sPirited, it is said.

Mr. Agnew purchased the plant, it is understood, for a group oilocal-lumbermen interested in the Eastern Railway & Lumber company. It is also understood that the mili will be placed iri oferation immediately if the sale is confirmed.

The Martin plant, erected two years ago to replace a miU previously des-royed by 6re, is one of the most modern in iouthwesl Washingtori. When the mill resumes op€rrtions it will add materially to Centralia's industrial payroll.

Wednesday's sale also included timber and logging equipment.

FRED LAUON AND JERRY STUTZ SAN FRANcrsco vrsrroRs

Fred Lamon of Fresno, San Joaquia Valley rePrescntative for the Wendling-Nathan Co., and Jerry Stutz of Fresno, San Joaquin Valley representative of the Coos Bay Luruber Co., were Armistice Day visitors in San Francisco, where they chected in at headquarters on business matters.

President's Address

At the First Annual Meeting

Millwork Institute of California

Gentlemen: It gives me gredt pleasure to welcome you to San Francisco. In opening this Quarterly, and the First Annual meeting of the Millwork Institute of California, I feel that we should at this time review the work of the past year. Much can be said of that which has been accomplished and of the prospects of the future. Most important is the fact that it has brought together the best of the mill operators of this State into close aequaintanceship, with a sllccess that could hot have been attained in any other way. It has created a tie of friendship which is at once a steppingstone to and a foundation for good team rvork, which in turn is the forerunner of good resrrlts to the industry.

Our State Institution has Branches in San Francisco, Oakland, Los Angeles, Stockton, Sacramento, Fresno, and San Diego. This shorvs progress, and so long as we keep going ahead, it means that we are not slipping backwards or standing still. We have made mistakes and will, in all probability, make more, as nothing big is ever done without its quota of errors. We may expect to reap from organization and its work just what we put into it, and our main look-out is that we plant no "chaff."

Through organization we can raise the ' standard of the millwork industry to its proper level, and form a closer relationship between the rnill man and the architect, and betrveen the ntill man and the contractors, and bring about the condition rvherein the mill man is adequately paid for the class of service that he aims to give.

I believe that we should give the Institute and the Listing Bureaus the great credit that is due them by publishing their aims and activities. and that each member

of the Institute and each subscriber to Listing Bureau service should have printed on his stdtionery "Member of the Millwork Instittrte of California," and., "Subscriber to the Listing Bureau service." Also that they should hang cards printed with the same statement on the walls of their offices. Inasmuch as the interest of the industry is identical with the interest of both tht Architect and the Contractor, that is, the progress of bdilding, there is no reason why all of the activities of the Institute should not be brought to the attdntion of both the Architect and the Contractor.

We have as Managing Director an able man, who has started some excellent missionary work, and also the task of eradicating the unethical practices of some buyers of millwork and of some mills.

Your co-operation with the Maneging Directors and the Secretaries of your respective Branches is necessary to the great results that can be accomplished along these lines, and which are vitally to your own interest.

We must all give serious thought to the question of "Poaching," as touched upon by the Managing Director in his last report. Poaching and like practices are the quickest and most dangerous factors working against the success of association and organization, and will very quickly tear them down, together with all of the good that has been done.

In closing, as my term of office is about to expire, I want to thank the Officers and Directors for the great assistance they have given me, and the mernbers fot their hearty co-operation.

Yours. for the betterment of the Mill Industry,

' H. W. GAETJEN, President, Millwork Institute of California.

Lumber Salesmens Club Have Party For Outgoing Officers

, A party in honor of the outgoing officers of the Club u'ho acted during. the past year was given by the Lumber Salesmen's Club of San Francisco on Saturday evening, November 15, at the St. Germain Restaurant, San Frlncisco. The party sat down at 7:N o'clock to a delicious dinner. During the dinner hour, there was an excellent program that was furnished by professional entertainers. Mel Salomon, the newly-elected President, acted as master of ceremonies and several of the grrests were called on for a few remarks. Fred Roth was chairman of the Arrangement Committee and was ably assisted by Eddie Brush, Hugh Handley and Joe Bell. Those rvho attended were:

Reg. Smith, Wm. Smith Co.

Floyd Elliott, Chas. R. McCormick & Co.

R. G. Hiscox, Western States Lumber Co.

N. M, Hutchinson, Reinhart Lumbcr & Mill Co.

Harry Carter, Van Arsdale-Harris Lumbcr Co.

Bud Muller, Western Statcs Lumber Co.

Charlie McFarlane. S. M. Towle Lumber Co.

Lcslic Brown, Sudden-Heitman Lumber Co.

L. Buckley, Sudden-Heitman Lumber Co.

Bill Bell.

Joe Rolando, Suddea-Heitman Lumber Co.

Bill Rampe, Hart-Wood Lumber Co.

Walter Blick, J. H. Kruse.

Richard C. Jones, Van Arsdale-Ilarris Lumbcr Co'

Mel Salomon, Acme Lumbcr Co.

Jim Symington.

Otis Herger, J. H. McCallum.

Chas. Powers, Christenson Lumber Co.

Walter Kelly, Chas. R. McCormick & Co.

Bob Sudden, Sudden-Hcitman Lumber Co.

Otto Frese, Harry Thomson.

WHEN ADVOC^A,TING ..BETTER HOMES"

YOU CAN SAFELY RECOMMEND

Claudic Frantz, Loop Lunbcr Co.

Jack Johnson, Acme Lunber Co.

Eddie Brustr, Loop L'-ber Co.

Hugh Handley, Van Arddc-Harris Lumbcr Co.

A. F. Bolotti Loop L-nbcr Co.

A. B. Johason, Wilson Bros.

Sam Towle, S. U. Towle Lunber Co.

Charlic Ucyers, Spring Vallcy Lunber Co.

Jack Hart, Hart & Bunneister.

Harry Gactjen, Empire Plaaing UilL

Harry Thomson-

Otto Hincken, Harry Tbomeon

Fred Roth, J. H. tcCallun-

Joe Bcll, Christenson Lumbcr Co.

J. C. Kcrr, Acme Lunbcr C,o.

Itr/ard Brovn, Acme Lurabcr Co.

J. E. Martnl "Califoruia Lumbcr tcrcbant "

Just To Remind You-

The railroads use 40 per cent of all fir lumber manufactured. They have done no buying for three months. Yard stocks in Southern California have never been so low since 1919.

There is little lumber on hand at the mills.

The Middle West and South is assured of a heavy spring demand.

Atlantic Coast is taking more 'West Coast lumber every year.

Los Angeles continues to rank third in building permits. l'he steel business announces plans for extensive expa.nsion, and the steel business is lumber's barometer.

-Nettleton's "Cargo Review."

Why Sell Redwood?

n NE of our good dealer friends in a recent letter jdingly V remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durabilig mates reptacements unnecessary. Nothing short of a cycloa will destroy Redwood. Fungus does not rot it and worms and insects leave it alone It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs little repairing.

But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Gliforaie'r own product her rtood thc tcrt of tinc.

Sometimes he even ventures to rernark that according to the U. S. Government Report entitled "Physical, Mechanical and Chemical Properties of Reduoot' tlere isn't any other wood, either soft or hard, that averages as hiSh on dwbaility, lack of shrinhage, strergth as a beam or post, ease of glueing, uorkabilit! and ability to "stay put."

C.'W'. Pinkerton Elected to Serve Third Term '/

Mr. C. W. Pinkerton, head of the Whittier Lumber Company, and for the pa.st two years president of the California Retail Lumbermen's Association. was elected bv the board of directors to succeed himself in the high office, for another year.

The board met at Bakersfield on Tuesday the 18th.

A large number of the recently elected directors were in attendance at the one-dav session at which a number of other important matters #ere discussed and disposed of.

The resignation of Mr. A. B. Wastell, field manager, was carefully considered and accepted, effective January l,1925.

Mr. Frank L. Fox, Fox Woodsum Lumber Company, Glendale, was elected vice Dresident for the southern district, and Mr. M. A. Harrii. Van Arsdale-Harris Lumber Company, San Francisco, was made vice president for the northern district.

Mr. George Waddell, Waddell Lumber Company, Alameda, was elected treasurer.

The next directors meeting will be held at Fresno, during the annual meeting of the San Joaquin Valley Lumbermen's Club, in January.

Three new directors were elected, replacing three who

NEW YARD AT TUJUNGA

Strube and Sweet have opened a yard at Tujunga, near Sunland. This company also operates a yard at Roscoe.

had been selected at the Los Angeles Convention, but who were unable, to serve.

Mr. R. F. Wells, Turlock, replaces Geo. L. Meissner. I\{r. J. H. Shepard, Sacramento, replaces Oscar Miller, and Frances Boyd, Santa Barbara, replaces his brother, Scott Boyd.

ARTHUR T. UPSON A CALIFORNIA VISITOR

Arthur T. IJpson, Lumber Standard Adviser of the National Lumber Manufacturers Association, Washington, D. C., is a San Francisco visitor. He is making a trip to the Pacific Coast, where he is working with the Lumber Manufacture Associations on the interpretation and ap- plication of the American Lumber Standards. At the weekly luncheon of the Lumber Salesmen's Club of San F-rancisco, held at the Palace Hotel on Monday, November 17, Mr. Upson gave an excellent talk on Lumber Standardization and the progress that has been made by thre various lumber associations in the United States in thb application of the Lumber Standards.

WILLIAM DAY DIES AT SACRAMENTO i

William Day, retired lumberman and a formertresident of Potter Valley, Mendocino County died in Sacramentp on November 18. Mr. Day was 66 years of age.. ;

Lumbermen Give Adhesion to Forest Utilization Program

BRADTEY BRAND

HARDIlIOODS

Scientific Htn drying pneservc3 within our productr naturetl cturdy and beautiful qualitier, while

Modcm machinery aDd *illed human cffort iurtficr our rlogan

'If lt's Bradley's lt's Better'

-TRY US FOR

O^A,K FLOORING GUM FLOORING

WHITE OAK TRTM

RED GUM TRIM

CASTNG BASE

OAK WA,GON STOCK BEECH FL(X)RING

AROMATIQUE CEDAR LIMNG

RED OAK TRIM

SAP GI,Nil TRTITI MOULDINGS

GUM FURNITT'RE STOCK

Furniture Stock in Setg CUT TO SIZE R"adv to Arcemble

Flat Surfacer' Hardrrood Tdm Sandcd

Washington, D. C., Nov. 21.-At the quarterly-meeting of the diilctors of the National Lumber Manufacturers Association held here today following the National Conference on Utilization of Forest Products, which adjourned yesterday, the full adhesion of the Association -was -given io the p.ogram of permanent organization and endeavor determinedupon by the conference. J"lt"- W. Blodgett' one of the dirictorsbf the lumbermen, and chairman of thc Central Committee on Lumber Standards, announced that his committee had voted to accept the task of permanent direction of the utilization campaign and provision ry4 made in the 1925 budget of the Association for its full quota of financial contrilution to the new work. Mr. Blodjett said that with the lumbermen taking the lead.in this ivay and having already achieved -great results through lumber standardization ind other channels of economical utilization of forest products, the success of the Conference as a permanent body would be up to other organizations. The Committee will soon notify all the organizations participating in the conference of the amount of their dnanciil asissment and remind them that "money talks !"

It was voted to hold the 1925 annual meeting of the National Lumber Manufacturers' Association in Chicago on a date to be fixed by the President and Secretaly-MTaser. It was anttoutced that the Proglam of securing the gEneral adoption in practice of Amlrican lumber standards ivas being ltigotor.ttiy prosecuted; and the- 1925 -budgc.t of the Aiocia-tion cirries a liberal appropriation for this work, which will eventually result in a saving of tcns- oI millions of dollars annually in the utilization of the forests. Frank G. Wisner, i.aurcl, Miss., president of the fi,ssociation, presided.

ar-nnnr A. KELLEv wEDs cRAYcE NE QUETTB

A very pretty wedding was held at St. Dominic'Chnrch, San Francisco, on Thuriday evening, November T, when Miss Grayce Ne Quette of-I-os Angeles became the bridc of Albert-A. Kellev of San Francisco. Thc ceremony was performed by Fatlrer Cline. They were accompanied-by Miss Ne Quitte, a sister of the bride, who acted as brides' maid, and- Bert Ellison, manager of the San Francisco baseball team, who acted as the best man. After the cere' mony, a wedding supPer was served at the home of Mr. and Mrs. IpswitJh. Alier a honeymoon tlp t!ro!g! Southern Califoinia, the newlyweds will make their home in San Francisco.

Albert A. Kelley, who is best lcnown to the lumber trade as "A1," is one oithe most popular lumbermen in the Bay District and Northern California. and is the representative of the Santa Fe Lumber Co. in the Bay District and Sae ramento Valley. He takes a keen interest in all lumbermen affairs and is an active member of Hoo-Hoo

P. McINTYRE A BAY DISTRICT VISITOR

W. P. It{clntyre, of W. P. Mclntyre & Son, of Fortu-ne, was a recent viiitor to San Francisco, where he was calling on the lumber trade in the Bay District. W. P. Mclntyre & Son are manufacturers of Redwood shingles and other split Redwood products and are represented to the lumber tiade through the Hendrickson Lumber Co. Mr. Mclntyre states that the lumber conditions in his territory are good and that he is finding the Redwood shingle market showing considerable improvemeht.

He Waited

I waited and I waited For just the place to work; I know I was proficient- I did.not mean to shirk; But when I found my perfect job And blithely went to take it, The boss said, "You've Micawber's fault, I fear you'll never make it."

I waited and I waited To start a bank account; I longed to show the teller A fine worth-while amount; I saved until with coin I'd filled A red tomato can And then it went away one night With some bold burglar man.

I waited and I waited For just the time to marry; I had a splendid girl in towHer name. I think was Carrie. But when one moonlit night in June I told her I was readv. She grinned and said, "You're late, dear Prune. I've just said 'yes' to Freddie."

I waited and I waited For just the time to build; With thoughts of built-in fixin's My eager mind was filled, But when I saved a lot of kale(Now wasn't it a sin?) My landlord made a social call And calmly took it in.

-Adeline M. Conner.

Los Angeles "Examiner." November 23 BIGGER LUMBER TRADE

Lumbermen report that a big volume of business has developed following the national election and that the market has strengthened materially.

Both retailers and industrial consumers are buying more freely than they have for several months.

The general policy, however, is still to purchase for requirements near at hand only; but a number of firms are now obviously buying moderately for stock also, and, judging from the character of inquiries in circulation, there are many who are contemplating doing so.

ELMER MATTOX TRIES OUT HIS NEW SEDAN

Elmer Mattox, of the West Turlock Lumber & Mill Co., Tu-rlock, has been very busy of late trying out his new sedan and on Armistice Day drove up to Sonora for a.-few days visit. He reports that the new car is iunning like a charm.

HENDRICKSON LUMBER CO. ISSUES SHINGLE GRADING RULES

Rod Hendrickson, of the Hendrickson Lumber Co., San Francisco, exclusive California Distributors of the well knorvn "IJniversity" and "Milwaukee" Red Cedar Shingles, las just issued an attractive pamphlet on the Gradinglnd Packing Rules of Red Cedar Shingles. The pamphlet also contains an interesting table showing the -coviring capacity for all grades under the various weather ex-posures.

YOU"Can You Send It Quicft?"

WOODY"You Bet! ,Todag it Necessary."

And Woody did. For right out iR the warehoure rvar 1'OOO,O0O feet of hardwood f,ooring of dl the gradcr for evey purpole known and a feet of truckr ready for rapid tranrit gervice. There'r alwayr lrO0OrOOO feet or more ready for you at lVoodytr" Depad on Woody for your hardwood fooring ^A,LL THE TIME Fined grader of oek, maplc, blech and birch.

Home Ownership asafeguard % of Good CitizenshiP '% ry

The manwho promotes the building and owning of homea at this time ie following a line that could not poesibly be surpassed, for safeguarding the life of the nation. There waa never a timc cince tfie Declaration of lndependence wa! written and signed, when there utere ao many powerful elemcntr working energetically and apparently fcarlcsly toward the destruction of thosc fundamcntalr of American citizenship which we have alwayr held dear.

When you make a man a home owncr, hc naturally immediately assumes a peraonal concern in public afiairs, and begins taking an active part in the better life of that community of which he has become a stockholder by reaeon of his home-owning investment. He has taken root, and no longcr ie a drifter. He has an object for which to work. and save. He has a community to uphold of which hc now considers himself an integral part. Hir family

ehares with him that sense of ownership aDd rcspon- -///sibility. Better living conditions aficct e6ciency for ///t the better, impart the stimulating influence of happi- V-a ness, and insure a high morale.

The home-owning spirit transforma thc conmunity, the county, the digtrict, thc state, and thc natioa.

Home orming prevcnte Bolshevi$n.

That Great Ingredient--"PEP"

Pep is great stuff !

Unless it is misdirected it is a clualification that will help a man put things over in a big way.

Pep makes a day's work easy. ft causes troubles tb fade away into nothingness. It irons out difficult problems. It knows no barriers. It surmounts obstacles and brings a nlan home at night with bright eyes and a cheery smile, "P.p" used to be considered slang.

Now it's the rriost eipressive word in the English langF.age. Everybody likes the man with Pep.

Executives are advertising for him.

Pep doesn't mean nervousness. lt isn't jazz. Pep is something that keeps a man's eyes bright. It keeps his chin up. It makes him step light, and laugh a lot.

The man who has.Pep never crabs. lle doesn't belly-

PAUL NORDSTROM NOW WITH UNION LUMBER COMPANY

Paul Nordstrom is now associated with the Union Lumber Co. at Bakersfield. Prioi to his association with the Union Lumber Co., he lvas manager of the Citizens Lumber Co. of Selma.

BOB INGLIS ATTENDS BIG GAME

Bob Inglis, the well known manager of San Joaquin Lumber Co., of Sto'ckton, and great football enthusiast, attended the Stanford-California football game at Berkeley on November 22. "Bob" hasn't missed one of the big games for years.

CHAS. BIRD ATTENDS INSPECTION OF YOSEMITE GOVERNMENT BUILDINGS

Chas. Bird, manager of the Stockton Lumber Co., accompanied by his son, $,as a member of the delegation from the Stockton Chamber of Commerce. who recentlv inspected the nerv government buildings in the Yosemite 'National Park. The delegation also assisted in laying the cornerstones of three new buildings.

L. P. KEARNEY SPORTING A NEW MACHINE

L. P. Kearney, of the El Verano Lumber Co., El Verano, has just taken on a new Studebaker machine with special top and is busy explaining to his many lumberman friends the many excellent qualities of his new acquisition. He has made several pleasure trips in the new machine and reports that she is running true to form. 283T

ache. He loves his work. He always rides on top of the load, and never needs to be pulled out from underneath it.

Pep makes a man bigger than his job. It eliminates worry. He can tackle anything, and get away with it.

To say that a man has lots of Pep is to pay him a great compliment.

Watch your Pep !

SUSPENSION IS ASKED ON LUMBER RATE CUT

Pending a decision of the State Railroad Commission in connection with the complaint of the Los Angeles I-umber Products Company against the Southern Pacific, charging that lumber rates from Los Angeles Harbor are excessive and discriminatory as compared with rates from other California producing points, the company has asked the commission to suspend a reduction in lumber rates that is scheduled to take effect on the 30th inst. from McCloud in the northern part of the State.

The company contends that as lumber companies located at McCIoud are the chief competitors of the Los Angeles Lumber Products Company, it is unjust to allow a reduction in rates from that point while higher rates are maintained from Los Angeles llarbor.

The asserted discrimination against Los Angeles, the company asserts, will be increased should the northern rate reduction take effect. The McCloud companies will enjoy a 60 to 65-cent loiver charge per 100 feet than local shippers pay, it is asserted.

EXPO. BLVD. LOS ANGELES

WILLAPA SHIPMENTS HEAVY

Eighteen vessels carried 16,W,575 feet of lumber and lath and 9,825,000 piices shingles from Willapa bay in October, according to a report compiled by the Willapa Harbor Traffic association, a copy of which rvas received here yesterday.

Thirteen of the 18 vessels were dispatched to California ports and carried 10,610,111 feet of lumber and lath and 2,468,m pieces of shingles. Three vessels cleared for the Atlantic seaboard with 2,824,820 feet of lumber and lath and 7,357,W pieces of shingles. One vessel took 2,159,428 feet of lumber to China and another took 1,3C6,216 feet to Australia.

EARL WHITE NOW ASSOCIATED WITH CALIFORNIA DOOR CO., OAKLAND PLANT

Earl E. White, manager of the California Door Co. yard at Folsom, has announced that he is moving to Oakland, rvhere he will act as Factory Representative of the California Door Co. George Young, who was assistant manager of the Folsom plant, has been appointed manager. Mr. White has been connected with the Folsom yard for several years and has been active in lutnber affairs in that section, rvhere he was formerly secretary of the Sacramento \ralley Lumbermen's Club.

TRUCK WHEELS FIND FAVOR

The Alemite dry kiln truck wheel recently offered to millmen bv the Moore Drv Kiln Co' of North Portland, Oregon, i; finding favor - with those who have been troubled with the'problem of properly lubricating dry-kiln trucks.

The Potlatch Lumber Co. recently placed an order for 1500 trucks for their Potlatch, Idaho, mill, specifying Alemite wheels, after their tests had shown that the use of these wheels reduced truck lubrication to three or four times a year.

P. ROSS PURCHASES LEEUORE LUUBER COMPANY

S. P. Ross of the Central Lumber Co. of Hanford has purchased the Leemore Lumber Co. at Leemore. Through the purchase, the Central Lumber Co. returns to the ownership of the plant under rvhich it operated twenty years ago.

O. L. RUSSUM RETURNS FROM SOUTHERN CALIFORNIA TRIP

O. L. Russum, representative of the Chas. R. McCormick Lumber Co. in the Sacramento and San Joaquin valley territories, has returned to his headquarters in Stockton after spending several days in Southern California, rvhere he rvas a visitor at the offices of the company a.nd also attended the annual convention of the California'Retail Lumbermen's Association. On his return north, he called on the San Joaquin Valley trade. He was acsompanied by Mrs. Russum.

SUPERIOR LUMBER & FUEL CO. REUODEL OFFICE

The Superior Lumber & Fuel Co. of Sacramento, of which W. F. Knox is manager, is remodeling its office by putting on an addition and making other attractive improvements. This yard was recently purchased by Mr. Knox, who rvas a prominent eastern retailer for many years.

HEAD OF GLENN COUNTY LUUBER CO. DIES

Alden W. Jackson, President of the Gldnn County Lumber Company of Willows, died in San Francisco on November 18. Mr. Jackson was a prominent lumber deder and was also a member of the firm of Pope & Talbot, San Francisco.

IS LAY

Iln Youn

@ffice- Window-eomm\nnity

Beautiful Designs of Homes to Swell Your Volume of Business

Aboae: A specimen of the sales aiils furnisheil you for disPlot by the LVestern Buildine Promoters combined with an architectaral, adaertising sales promotion seroice for your benefit.

4 sample from R. M. I'Villiamsots PIan Boak

f or your display. Yott may select from 32 difrerent albsns at $37.50 each, uhich includes o booh of 25 photos of home,25 floor llans and 23 c6mplete sets of conesponding bluePrints.

WESTERN BUILDING PROMOTERS

5Al I. W. Hallnu Bld3, Loo Anrclcr, CdiJ.

How can we profit by displaying attractive buiiding designs?

To Be Equipped to Scrvc Right-writo

WESTERN BUILDING PROMOTERIi

\f,/crtcrin Agrntr for

R. M. Williemeon Plan SGryicc of Dalhr

527 l. W. Hcllnrn Building Phonc

Seraice

Why Not Use ThVa=sne

BUTLDING PnPER

Mr. F. M. Connelly, Woodhead Lumber Company, writing in THE CAUFORNIA LUMBER MERCHANT, in issue of Novembet lst, 1924' sayE:

"The use of common paper under Hardwood fe61-suqh as Urban felt and like gradesJoes not do anY good. In fact it probably absorbs and holds the moisture more than if it were not there."

You pay but a fraction rnore for damP-proof Triple Sheath Building Paper. It will protect kiln-dried fooring and prevent buckling.

Rollin C. Ayres Addresses / Hoo-Hoo Club No. 9

Dl ' Rollin C. Ayres, advertising dirqctor of the Zellerbach Paper Company, San Francisco, was the -Speaker of- the Day at the -regular meeting of Hoo-Hqg Club No. t held at [he Palace F{otel on Noiember 13. He gave a very interesting and forceable talk on "Advertising-An- Economic Force in Business." Mr. Ayres, who is well known as a story-teller in the Scotch dialect, recited some of his experienies in his late travels through Scotland while on his European tour as a representative of the San Francisco Ad Club-to the International Advertising Club Convention held recently at London.

Edrvard Ivory, of the California White and Sugar Pine Manufacturers Association, was the Chairman of the Day. Austin Black, advertising manager of the California White and Sugar Pine Manufacturers Association, rendered sev-eral ex&llent vocal solos. Through the efforts of A. W. Shaw, San Francisco representative of the Atkins Saw Co., Mr. Moore of Moore and Freed, whb were appearing at the Orpheum Theatre, played seYeral 6ne selections on a regulati,on silver steel Aikins Saw. Tom Tomilson accompanied both Mr. Black and Mr. Moore on the piano.

President Rod Hendrickson presided over the business session of the meeting. Emanuel Fritz, Chairman of the Public Affairs Committee, read the following resolutions that were unanimously passed: (l) Endorsing the National Conference on the Utilization of Forest Products, called by the late Secretary of Agriculture Wallace for Novemblr 19 and 20 at Washington, D. C., (2) Endorsing a movement begun by the Builders Exchange of -Alameda County to revise and-standardize the building-codes o-f the East Eay Communities. On the recommendation of the Board of Directors, a motion was passed to adopt an Honorary Membership Roll, and a committee consisting of Stowell Smith, W. M. Beebe, and R. A Hiscox rvere aP pointed by the President to make the arrangements. "Ted" Higgins, Chairman of the Entertainment Committee, announced that there would be a Hoo-Hoo Jinx consisting of a golf tournament and banquet to be held at the Claremont Country Club on January 9. R. A. Hiscox was the winner of the attendance prize, 3 beautiful automobile robe, which rvas donated by Harry Carter of the Van Arsdale-Harris Lumber Co.

HARDWOODS

P. C. McNevin of the Pacific Lumber Co. will be the Chairman of the Day at the regular meeting to be held on November 26.

SIX RULES FOR LETTER WRITING

The rules given betow were printed in an article in "System" by Mr. Picken entitled "Are There Rttles for Letter Writing?" They are of unusual interest and must be observed in the letter opening itself, as rvell as in the letter as a whole.

1. Never put anything into your letter which will arouse debate or denial in your prospect's mind.

2. Do not allorv "breaks" in your letter, that is, anything that sidetracks the prospect's interest once he has started to read the letter.

3. See that your letter not only looks easy to read, but that it actually is easy to read.

4. I\Iake the letter tell the complete story of your proposition -

5. Picture advantages to be gained rather than disadvantages to be avoided.

6. Avoid, as far as possible, ofters that require a choice on the part of the prospect.

MY FAVORITE STORIES

By lack Dionne

Age not guaranteed-Some I have told f.or 2O years-Some less.

A Case of Similarity

A new member of Congress was being shaved in Washington by an aged colored barber. The shop was a favorite one in Washington with the prominent men of the capitol, and the old barber was accustomed to boasting that he had shaved most of the great men that had come to the city in two generations, and knew most of them intimately and well. So the new Congresstnan wanted to hear his stories, and said:

"IJncle, f understand that you have.shaved many famous men in this city."

"Yessuh !" said Uncle Mose. "Ah has indeed !"

"And I suppose that many of those famous men sat in this very same chair that I am sitting in to be shaved ?"

"Dat's right, boss. An' I'se jest ben noticin' a cur'us similarity between yo' and Daniel Webster, suh !"

"You don't say so" said the highly delighted lawmaker. "You mean my face?"

"No suh !" said the aged barber. "Yo' bref."

Tell This One to the Kid

Little Jack was inordinately proud of the big round badge which his father, an auto man, had brought home with him from the automobile show. It had a picture of a famous make of automobile on one side, and a motto in large golden letters on the other, and could be worn either way. He wore it to Sunday School.

The pastor walked down among the scholars, smiling upon each bright-faced little boy gnd girl after the timehonored custom of pgstors at gdch times, and his eye fell on the badge on little lacV/coat.

"Ah, my son, whaf hgsr{you there?"

"That's my golden text," said the little fellow, likewise beaming at the recognition of his badge.

"Your golden text? That's very nice. And what does it say?"

And little Jack held it up for inspection. The Pastor's smile did not disappear. It just seemed to freeze up as he read on the button:

..AIN'T

IT HELL TO BE POOR.''

-from

" arist octatic" doort-

There are many advanlogcs in hafig rte fuh lmber tleliverei! lo yottr cuslomct oirlr hir slh, dorlrs, anil sqecial funiture. A factory twning oul fme miII vorfr viII ha ulle rte mouldbgs' asing ad base in lhe same carcful mormer- Thc stocl uill be scientificalty tiln ilricil, aII flst yorfacq vlll k smootlrlg sanilet! ld.rth fne llrltd-pqa' it oill h ilelivercil in good condilion oul gow custotnct vill be pleaseil. It is worth trying.

".lristocrot of Hotdulood Doors"

Try It

Say, what's the use in taking stock In all these things we hearWhy "rip the lining" out of Jones And make Smith look so queer? You cannot always tell, my boY, Perhaps 'tis all a lieJust step around behind some tree And watch yourself go bY.

In business and in pleasure

As in the social life, It doesn't pay to speculate Or let your thoughts run rife. But try to see the best in those . Who in your pathwaY lie, Just slip around behind a tree And watch yourself go bY.

UNTOLD u/EALTH

"Father" said the school boy at the dinner table in the evening. "I have been hearing a lot about 'untold wealth' and I want to know what it means."

"'lUntold wealth' my son" said the father, "is the property you keep ofr the income tax list."

NE\^/ MARRIAGE VOW FOR GROOMS

"Do you promise to love, honor, and keep this woman in hair cuts for life?"

HOME BREW SIEVE

Jones-"Always run your home brew through an I. W. .W. sock before you bottle it.'r

Bsnss-"Vl/hat for?"

Jones-"To keep it from working."

YES, LOTS OF THEM

"Some people are like a check for a million dollars drawn on a ruined bank. They look big, and they promise great things, but you can't cash them."-Lincoln.

THE COMPANY MAN'S CREED

I believe in my ComPanY-

I study the instructions and policies of my Company until it is easier for me to do business according to these instructions than anY other waY.

I implicitly follow these iristructions. I am loyal.

I am as honest with my Compiny as I want it to be with me.

I work just as hard as though I owned the Company myself.

Looking Yourself Over Socratically

Socrates taught, nearly five hundred years before Jcsus Christ was born, that a man could only succeed by thc building and development of bis own character, and that in order to do that successfully he must be able to "watcb himself go by" as it were. He said a man should loot upon his own mind, his own character, as a thing aPaft, and he should sit off and watch its workings, and iudge its development, its strength and its weakness, in an entirely'abstract manner. If he found ttat '-ind of his showing smdl weaknesses, such as angcr, envy, jedousy, fear, etc", he would realize its imperfections, and go to work to build it up.

KEEP IT UP

One step won't taLe you very far, You've got to keep on wdking; One word won't tell folhs wtat you are, You've got to LeeP on tdking; One inch won't make you very tall, You'Ye got to teep on growing; One little "ad." FoE-t do it dl, You've got to teeP'en going.

New SalesHelps For Oak Flooring

One of ttrc moct attractively illurtratcd booklets on oak flooring ir now ready for dirrribution among proqrcctive home'buildcre

It. tellc the whole ctory of Pcrfecti,on Brand Oak Flooring. You will find it of immenge help in making ealce.

Wc alro havc Some VCrY 3lICtOC!!ful envclope gtuffcrg for gcneral distribution that we are erpplying free.

Writc today for these selling hclps and full information about Pcrfection Brand Oak Flooring.

Arkansas Oak Flooring Co. Pinc Bluff' Arlrng

GOOD ADVERTISING BRINGS RESULTS

--O-:--^ a pe{tive ,-Buildsrs,,

9ut Service Department Is First'Aid To Home Builders

Q Here you are'privileged to inspect the most complete assortment of modern home building i{gqs ever created-and among them you will 6nd just the plan you will want to adopt and build from.

I Thr actual photographs tell in a vivid way just what tfre new home will look like, how the rodnu will be arranged with details showing convenienceg built-in features, etc:, and we carr advige approximate construction cost, kinds and grades of materials to use, help you in selecting competent mechanics, and' in

many ways be of real rrorth-while assistance and service to you.

S This Service is available gratis to our customens, ro please feel welcome to visit this home building information bureau at your convenience.

Taking Notes on Trme Business

An Ad&css

The matter of taking notes on time business and having a complete understanding as to -when the account or note is to bl paid il qne that lie hate been practicing for several years, aird witt say that we are going to take more notes in the future than we have in the past'

We found that a great many people have very poor memories as to the fime that they promised to pay--an accoun! and they come in sore-if they come in at alland think thai ygu have not done what y-ou agreed. to, in the way of fraiting as long as you had promised to wait on them.

We find that when we have a note due at a specified time, and drarying ten per cent interest, and another ten oer cent for aitoineyfs -fees, that our people have better inemories,.and there-is not half the trouble in making-the r.itt"-.tti, as when the account is just on the ledgel' There does not seem to be so much material coming back, or- so many cement sacks that they can not remember to bring in, 6ecause of course' they -would not want to -PiY the account until atl of these little matters are settled for, as they would not want to trust us, in case they had overpaid us.

'

Wn"n you have a note, you have prac-ticalll- a liquidated debt. Of course, you will not always collect the note when tlue; but you wifl-fail less often than in collecting the open account when due. When a customer has signed his name to a note, his memory seems to be better and conditions seem betier. for the business man with a note than the one with an open account. We have found that the man with a note gEts the first money out of the crop, or any other item thit happens to be ready to gQ on the market'

We have been piicticing taking notes for material that our customers may need -during the harvest season. It is very easy to gel a note at this time. After they have told ybu *hat J*onderful crop the-y have, besides their othei future prospects, they are ready -to make most any kind of a sett'lement to get the material they are wanting'

Here is an illustration of the above statement: During harvest a farmer sends some member of his family in for some small item, and it is placed on his open account. At the close of harvest when he begins to pay his bills, the notes are always taken care of first, and if he is a little short, he rvill ask to have the open account run a little longer. Sometimes, this open account runs for months, and-occasionallv is never collected.

We have a practice of having our notes come due some time before thi customer has started threshing, or before his other products are ready for the market'- In this way rve have i right to ask for our money' and be among the

6rst of his creditors to receive pa3rment Of course, it requires tact and diplomacy to gel {hese notes, but where we are firm in requesting notes on accounts, we arc g€nerally able to get them.

If you desiie to give a customer sixty or nincty days time'in a note witf,out interest, you may stipulate that the note is for face value only if paid on the due date. Otherwise, it will draw intereit from the due date until the date of payment. Write this special agreement on the margin oi the note, so there will bc no misunderstanding later about the interest.

In case you are going to carry tbe account on-yo-ur ledger, maik the du-e dale on yorir sales ticket, and- ilso on-your ledger, then give your customer-a -coqry of.the sales ticket so there can be no question raised about lL Try to get a note at the start ! This will save having to wiit sixly or ninety days on an open account, and-then having to tike a note'latei on, for aiother sixty or ninety days.

We had a case this vear that we believe will illustrate how a note helps in thi collecting of an acc-ount.A party wanted a bardge to harvest his crop with, and ma{9 a very nice talk, 6 we finally let him have the same,- taking his-note to be due the firsi of Aucust. This note became due b6fore he had thieshed, butlre notified him that.it was due. He came in at once and advsied us that he had not threshed but assured us that his crop was Ycry

(Contruued on Page o+.,1

-1 We Handle

,: Fir Fmirh, ceiling, "#:tffilh, ---one, etc", from ' reveral of tte moct reliable. millr in Oregon and Warbiagton. Alro Redwood from Hurnboldt'County milbr in mi:red ehip- .' mentr with Oregon Pine if desiied.'

Everything in Flr and Redwood for prompt rbiprmrt to San Pedro, Redondo or San Diego.

S. G. HOOPER LUMBER GO.

-Need lumber euick? car load or a sdck.

WE HAVE IN STOCK AT OUR SAN FR^A,NCISCO YARD

2rk" and 3'Clear VG Spruce Port Orford White Cedar Bbat Boands " Alro

COMPLETE STOCKS_CLEAR AND DRY

PORT ORFORD WHITE CEDAR

DOUGLAS FIR-SLAIiH GRAIN

DOUGLAS FIR_VERTICAL GRAIN

CALIFORNIA WHITE PINE

SUGAR PINE.

A BEAUTIFUL VIEW IN THE FIR TREES

This illustration, through the courtesy of the Flliott Bay Mills, manufacturers of "Big Timber Fir Panels," is a scene taken in the holdings of this Company.

s BeIt Holds First Concatenation

The newly organized Citrus Belt Hoo Hoo District, com_ prrsed ot towns in the San Bernardino_Riverside District, f:ll " very successful Concatenation on the nlght of the lUth, wrth a good number of representative lirmbermen trom therr own district _in attendance, and quite a number of Lrcs Angeles Cats who went to San Bernardino to ptrt on the work for them.

There were fourteen_ Kittsns, done up brown by the Los Angeles team,, assist.g by Past Snark'Herman {..;;b";; taking care of the Junior work.

The Kittens were:

'- Michael Hlitsch, Quality Mill Co., San Bernardino; W. B1' Coombs, Suverkrup Lbr. Co., San Bernardino: E. D.

Franz, Hammond Lbr. Co., San Berrrardino; M. R. Standi!h, Sun Co. (newspaper), San Bernardino; G. R. Kremer, Hayward Lbi. Co.,-Sin Eernardino; L. L.'Oldfield, Hammond Lbr. Co., San Bernardino; H. F. Suverkrup, Suverkrup Lbr. Co., San Bernardino !br._Co., Bernardino; J. E. Suverkrup, Suverkrup Lbr. Co., San Bernardino; L. W. Finlay, Rusj Lbr. & Mill Russ Lbr. C-9r, R_e!l11ds I E. C. Thompson, Haywird Lbr..Co., Victoryille; V. W. Grubbs, Smith Grubbs Co., Riverside; H. C. Wilson, Crasmel Mfg. Co., Riverside; G. W. Loring; Hammond Lumber Co., Highland; J. Van Vliet, Fox Wood- nd; J. sum. Rialto.

Fifteen of the Los Angeles boys were there. Frank Curran acted as Snark, B. W. Bookstaver took the Senior Hoo Hoo position, Curtis Williams, Junioi Hoo Hoo, Mel- vin Coe, Custocation, Jack Rea, Bojum, Frank Connelly, Arcanoper, Jack Ellis, Jaberwock, W. V. Whitson, Gurdon and Andy Donovan, Scrivenoter.

The irew district has not yet selected a Vicegerent.

J. R. HANIFY co.

"Eoerything

(Continued from Page 60.)

good and that he would have the money for us in just a ferv days.

We did not see anything of this party for several weeks, and when we drove out to his place, we found that he had threshed and was hauling his grain. We talked to him several times, and he would make most any kind of a promise. Then he began dodging us, and we were unable to get to talk to him at all.

One day we managed to get an interview with him, and we talked to him pretty stiff, since the note was sixty days past due at that time. He got mad, and told us to go to the hottest place we have ever heard of, and he

MEYER & HODGE

Exclusive representatives in Southern California, Arizona, New Mexico and Te*as for the Hutchinson Lumber Company, Oroville, Cal.

Manufacturers of White and Sugar Pine, and Douglas Fir.

We handle all varieties of lumber manufactured by this splendid mill.

Our oftccr ami locatd at 330 Chaprnan Building' Lo Anscles Phonc VAndkc 4912

mentioned if we could get the money sooner than he wanted to pay it we could just try our hand.

We told hirir frankly that we had an attorney that looked after this kind of case, for us, and that we would turn the matter over to him. We stopped at this attorney's office just for a little chat over some other matters, but never mentioned this case, as we did not have the paper with us.

Some thirty or forty minutes later, when we returned to our yard, our bookkeeper was all smiles and advised us that he had collected this certain note, and that the party had paid with the long green. We are sure that' having a note was the only .reason we collected this bill. We do not know, but believe that this attorney had something on this party, and the party thought that we had turned the note over.

Here is another little matter that does not belong to this subject entirely, but is worth remembering. When sending out'statements, the first of the month, or any other time, make a pencil notation on the ledger page of the same, and then you will know how many statements you have sent the party. Or in case a customer comes in and promises to pay at some given date, a fey days or weeks ihead, while he is there, write his promise on the edge of the ledger so that he will know that you are keep ing a record of his promises.

THE BIBLE ON MERCHANDISING

Happy is the an that findeth

and the man

The Place of a Trade Paper in an Advertising

The following article appeared in Poor Richard's Alrnanack, the monthly publication of the Poor Richard Club, Philadelphia's organization of advertising men :

In practically every line of manufacture which serves the public there is an intermediate factor between the rnaker and the consumer. This factor is the "trade," comllosed of retail dealers lvho are distributors of the manufactured procluct.

Upon the knowledge, skill, ability and prosperity of "the tracle" depends in a rarge degree the proper service of the 1>ublic.

The knowledge, skill and ability of the retailer is largely derived from his trade paper; in it he finds the news of the ttade, his market reports, information on the arts of storekeeping, selling, advertising, buying, collecting, clerk training and on a variety of other subjects pertaining to his business, all of which tends to make him a better merchant.

Here is a subject many manrlfacturers and their advertising counsel overlook when considering the trade press and their advertising campaign. For this is a service performed by the trade press that redounds to the benefit of the manu{acturers in the most tangible forrn-Dollars and Cents. The better the merchant the greater value he is to the manufacturer as a distributor and the less of a liabilitv. because, of the better merchants, few are listed as failurei. This service is of incalculable value to the manufacturer and is entitled to its rervard.

In a campaign on trade-marked goods the first 1>roblem of trade paper advertising is t9 help the salesmen sell the merchandise I second, to secure the retailers' good lvill, in

AI.BION TUTUBTR CO.

giving prominence to the merchandise in window or interior clisplays, in newspaper space or circulars; third, to educate the clerks on the talking points of the goods; fourth, to keep before the retailers the advantages of goods so that he stays sold.

The readers of trade papers are the most intelligent audience which advertising reaches, due to the fact that most of them are users of advertising in their own business, hence are more difficult to impress through the ordinary kinds of advertising. Being "hard-boiled" all the little tricks of the trade fall short and failure to keep the faith ends disastrously.

In order to get the best results in advertising to retailers it is necessary not only to tell a truthful and brief story of the goods themselves but also to tell it in a helpful and attractive manner; it should also tell why it is going to be worth while for him to stock it-in o[her w6rds-is the margin of profit sufficiently large to warrnt him investing his money.

I wonder how many manufacturers and their advertising counsel think of the retailer as a consumer. He is one, you know, really the most important consumer of them all because he buys not only for himself but for all of his customers. Think how valuable it is for the manufacturer to cultivate this dual person. Don't you see that once you have secured him as a consumer he becomes your personal representative and then a large part of your troubles of distribution are solved ? The best possible way to accon-

(Continued on Page 66.)

A nother impressive testimonial of "America's .Best" Oak Floorins is evidenced by its use in this handsome nes- athletic club aI Hollywood Cal.

The floors in this building are mirror-smooth from wall to wall in each room. The per{ect side and end matchinc which is responsible for these- flawles-s surfaces is made definiiely certain lry.r.unning the wearing surface _o_f the flooring strips l/64,, wider and longer than the under side. No hidden shoulders or'orotrudinc humps beneath the tongue and groove can hold the up-per edgei apart, SLTPERIOR BRAND OAK FLOORING is settirs the standard of qlue a.nd excellence, not- only in expensive buililings like the ,one shown lrut tn hundreds ot modest homes as well. Dealers are @n- stantly. finding, our improved .manufacturing methodj invariably rcsutt In sleadtly,lncreaslng orders.

Shall Wc Quotc Now?

(Continued from Page 65.)

plish this much-to-be-desired result is through the trade paper, because it is his paper-the paper that is fighting for him, championing him, edrrcating him.

One of the chief ideals in an advertising campaign plan is to secure efificient, influential, wasteless circulation. A circulation which reached in an influential manner every potential consumer of the product to be sold and reaches only such potential factors is an ideal circulation. Ideals are seldom obtained, but in.general the trade paper approximates that advertising ideal more closely than an)' other form of advertising.

It is particularly foolish to ignore this aid in distribution when it can be done so cheaply.

Without interfering-in the=least withthe effectiveness of the consumer advertising, a felv lines can be subtracted from each.advertisement or three-quarters or a half page instead of a page can be used in the National media and the,:monqy so saved will reailily pay for the trade paper advertising.'

, By doing this no additional funds are required and all. branches,of. advertising will be rvell served.'

.PORT OF EI'RBKA SHQWB.GOOD MONTH'S TOTAq'

N{ore lhan two and a natf miition feet of lumtrer was shjppgd from Eureka port during- the month of October, accordirlg to -FI. E. McGrath, deputy collector of the port. In. adclition, 4lmoqt 50,000 ties and 100,000 shingles.were shipped. Tlie shipments went to Australia, Peru and Honolulu. The foreign shipments were as follows: 1,968,044 feet of redu'ood lumber; 35,015 ties; and 10,000 shingles. The shipments to Honolulu included 559,241 feet of lumber and 13,815 ties.

DOLLAR PORTLAND MILL.'T'oIBE REMODELED

Extensive r'emodeling of ttie:ni#ar Portland Lumber Company's mill at Porlhnd b"egffi'when the plant closed down recently. :+'il''

Originally built with the idea.:of shipping most of the output by rail, the Dollar Coiripany has decided on alterations which will allow of shigpiltg the bulk of the lrtmber by water. ' ''r '

-These alterations

"na*fli'.installation of considirable new equipment will pr$,a{i$'hecessitate the plant being shut down until after thE first.of the year.

Salesman, Not Clerk

pon't be {'Clerk and sell I r"'ber to two-legged forms that drop in to buy. Be a salesnan, and sell BUILDING IDEAS to thinking individuals. Learn something about the building business EVERY day, so ttrat you can advise and assist your customers. Koep away from the matter of price until you have sold the IDEA. Cosre down to the office every urorning with the resolution in your heart that you will do'some REAL selling before the day is over. Be a BETTER. salesman every night thrn you w€re the night before. And in a year, you won't know your 3'eiling-selfr.'

NPv/ OFF'ICE BUILjING: lO_R McKINNON LUM-BER YARD

The McKinnon Lumber Yard of Hollister, afe constructing a riew t*'o-stbry.officc building, which when complet€d will coritain q rpodepn office, display room, and many. other mqdern and attractive features. A. D. McKinnon is the president of this progressive retail lumber concern.

S. E. SLADE LUMBER CO.

Established 1885

DOUGI.AS FTR BY CAR AI{D CARGO

Wc Spccielizc on C'nyr llrrbd Old Gro;tb Soft Ydlor F?

DrltcT rflll AGENTI

T. N. VAN NT'YS BII'G NEWHALL BLDG LOS ANGELES sAN FRANCTSCO

ABERI'EEN, WASIL

From tte Hourc of -Quick Shipocntr

tlere are show.n forty -miltion feet of air dricd Redwood uppers from whi6b immedittc ahipmcnt cr1 bc made of siding, finish. batens, mouldings, columns, etc.

Sen Frucirco Ofico 1600 Hobert luil{ir3

W. R. GHAIUBERLITI & CO.

GARG0 and RAlt

Dirtributing Agentr for Clarh-Nickorron L-nbcr Coo Everett,Mfarh. Demprcy Lumber Coo Tecome, Werf. --Defiancc Lumbcr Co, Taeonr, Warh.

Fcrry Brlccr Lumbcr Co., Everctt, \f,/mh. Littlc Rivor Rcdwood C"" no-b"iat Sii.

PORTLAND

909 Porter BIdg.

SAN FRANCISCO

l2OO Balfour Bldg.

Durable

Operating Steamerr

r*r. R. Chambcrlin, Jr. Dau F. Henlon

Phyllir Mary Hanlon

Barbare C

Bertic Henlon

LOS ANGELES

1030 Bartlett Bldg.

IT LASTS

Cheaper in Long Run

Fire Resistant INITHWESTER]I REIIW(I(III G(IiIPAIIY flu]

Main Ofice 226 South pacific Building, San Francirco

Northcrn celifomia salc! Reprcsentrtivc!

we*bllNdlNffiilrii- co.

Southcm Crlifomir rro Mi"rii Sii.ii,-3.1i-b,i,ii".o

Iltill and planing Millr, Willitr, Cafif.crri.n

_ ola*;.,i1!llE"rtHll?T"cfira",

Membcr Catifornia Redwood Auocirtion

SUDDEN & CHRISTENSON LUMBER

AND SHIPPING

AGENTS

Amcrlcar Mlll Oc.. Aberdeen, Wash.

^bcrden LBnbcr & Slla3lc Oo- Abcrdeea. Waah.

Iloquhm l,umbcr e tlhglc Co., Iloqulan, Warh.

Pmrpcr ltllll CoT Prosper, Ore.

IlrtD=ioAd LEhbor Oo, Ra.ymond, Werh.

Colunbla |tor & Llrmbcr Oo., South Benal., .wesh.

llulbcrt Mlll Co., Ab€rdeen, Wash.

Lcwlr UlU. e 'nrnhcr Oe- South Bend, Wagh.

J. A. Lcwlr Elhglc Co., South Bend, Warh,

STE.II'IIBRA

Ercoklt! n-trora

Crmcl Crobl

cny. Ifrrbor CLulGr Clrl.tGlror

Catlcrhc G. tnddcr Edrr OldrtGlror

vtrltr E|ltl

(From an advertisement of George Batton Co., Inc., Advertising exPerts.)

Right now, as you read this, you may be sitting within a few feet of other men. If these men don't know who you are, you mean no more to them than a shadow.

They might recognize the newspaper you hold in your hand, but you are merely something not to be

The world is too big a place y'or most of us to really live in. So each person lfes in a little world of his own-a world peopled fith his family and friends and supplied with such fevices as he has seen and heard of and may sorrf daf use.

Our friends are simply $ofe whose markings we recognize, and whose characrl{ristics we know. This rule of acquaintance applies to goods as well as to people. We buy the article or the package or the brand that we are familiar with because we know it-just as $te nod and smile to the men and women

we know, and ignore the strangers.

The strangers may have better qualities than those we know, but that makes no difference.

Same way with merchandise;

It has become the habit of the American people to consider advertising the proper and natural way for the maker of an article to introduce it to their acquaintance and keep it there.

Advertising or not is not merely a question of selling goods or not; it is a question of how many human beings know that the thing you make exists, and how they may sometime be able to use iL

An advertisement is primarily an introduction, and secondarily a salesman.- It mates nerv friend and it holds old ones. It mikes the public know your goods and regard them as a friend.

To stop advertising is to stop greeting old friends and to stop making new ones.

Supreme Nine and House of Ancients Hold Important Session at St. Louis

The Supreme Nine and House of Ancients of Hoo-Hoo, meeting in joint session in St. Louis, Novernber 14, 15 and 16, evolved a program for the ensuing year which assures added impetus to the already rapid foiward move of the Order.

For three days 13 leaders of Hoo-Hoo-each a distinguished figure in the lumber industry-sat in earnest council and discussed the affairs of the Order and steps that necessarily must be taken to keep Hoo-Hoo apaie with its own progressiveness.

Snark of the lJniverse James H. Allen, of St. I.ouis, presided at the various sessions.

The spirit of the meeting is indicated in the fact that the members of the Supreme Nine pledged themselves to

bring in sufficient new members and reinstated Hoo-Hoo by June 1 to fill the active membership quota of 9999, which has been prescribed as the limit by law of the Order. Each officer promised a certain number from his jurisdiction and was given that quota. This means that no more applications rvill be accepted after June 1 for immediate admittance, these seeking to enter the portals of the great, black cat being required to await their turn.

The question of the ritual was the first taken up by the conferees, following a splendid talk by Snark of the Universe Allen. There was long and earnest consideration of the ritual problem, with each officer expressing the sentiment of his jurisdiction as well as his own.

The net result was the appointment of a committee composed of Snark Allen, W. S. Dickason, L. Nt. Tully, Julius Seidel and David Woodhead-two members of the Supreme Nine and three of the House of Ancients-to go into the matter thoroughly.

S,tppose Your Plant Should Burn Tonight-

would you b-e able to, view the twisted, amoldering ruina, conooled in /our mr!fortune by th-e sure knowledge that you are adJquateiy ineurcd, with cvery conditi-on on the policy fulfilled, ao that there will be no jucstion of the amount you will recover?

The timc to think about thia queation is not aftcr, but beforc thc 6rc.

CASS & JOHANSING

Fruit Growers Supply Company

ROD SAYS-

In using out brands you orre attre of a dependable"supply it aU titnr;lr..

Moving'em LIp Town

It used to seem like a long, sometimes impossible, haul from a shed and yard filled with raw building material somewhere on the edge of town with a mud street running in front of the door, to a plate glass rvindowed store on Main Street, but thbt is the haul that the lumber merchants are going to make. They say, "You can't keep a good man down, and we say that you can't keep the home building industry out of the limelight."

HOMES are going to be displayed, visualized, demonstrated, merchandised, and ELEVATED in their manner of selling and building.

HOME building stores are going to be so arranged, some of these days, throughout this land-already there are scores of them in the countrv and the germ is spreading fast-so that when Milady a-shopping goes, she can drop into the BUILDING store, just as Ehe, ca.n drop into OTHER places of shopping interest in the business and shopping district.

Milady is never going to indulge in the seasonal home changes in which she is naturally interested-in which the popular magazines are doing rvonders to keep her interested-until she can go SHOPPING for them, and find some MERCHANT who has them for sale, and to whom the sale of beautiful and attractive building IDEAS is a business and a pleasure both.

"Airy and fairy ideas" some of the lumber retailers used

Inspection-

Inspectors are everywhere in our plant. Pieces of flooring that seem flawless to the average eye are rejected as unworthy of the "Everlasting" stamp.

to tell us years ago u'hen rve first began talking these things every issue in these columns. But the practical application of these selling theories are being demonstrated so abundantly norvadays, that it is seldom you 6nd a retail lumberman who isn't willing to admit that that sort of merchandising DOES PAY.

Milady picks up her favorite magazine, every page of rvhich is devoted to making Milady WANT somethingEver think of that ?

She reads of new and 'wondrous things that appeal directly to HER-and to every other HER in the feminine rvorld-and DOWN THEY GO on her shopping list.

Those magazines are giving much space and attention to showing Milady wonderful and enthusing ways and means for improving her HOME. And nine out of every ten of those suggestions, if carried out, mean the use of something that YOU have for sale, Mr. Lumberman.

Do THOSE suggestions go down on Milady's shopping li.5t? NEVER! They go down on her list of REGRETS, because she rvouldn't knorv where to go building shopping to save her life. "There ain't no such animile." in the average town.

The average retail lumberman realizes these facts today, but it is desperately hard to get him to change.

The CONSUMER wants a HOME, and he ofters him

The Proof of the Pudiling

is in-Repeat Orders. Get your trade acquainted with our

Bataan

and you'll get repeat busineEr aplenty, because you can offer mahogany at a 25/s saving anil mafte a gooil profit besides.

LUMBER; lvants a ROOF and he ofters him SHINGLES: wants a CONVENIENCE, A FUNCTION, A NECESSITY, A COMFORT, A LUXURY-in the shape of finished building IDEAS-and he offers him-WHAT?

The things he asks for? No! My Christian friends!

He offers him LUMBER at so much a thousand feet from which the thing the customer wants might be built provided he adds SERVICE, SKILL, INTELI-IGEI\CE, IDEAS, PLANS, PERSONALITY, INDIVIDUALITY, HONESTY; in ' fact, EVERYTHING OF CONSEQUENCE.

Good Lord, Lumber Friends of Ours, aren't you ever going to tumble to the fact that r.vhat vou offer to furnish them is just one slight shade above NOTHING-as compared with what the consumer WANTS ?

If YOU don't, your customer DOES. Or. if he has grown so used to the feeling and the belief that there is no such thing as BUILDING SERVICE to be had, the SERVICE that he has grown accustomed to in all other lines of business is fast teaching him that there should be service in BUILDING also.

It all works back to the same old question of VIEWPOINT. Are you trying to serve your trade to the limit of YOUR ability and THEIR necessity, or are simply following the old-timey rut and getting in deeper and deeper so that you now can't see over the sides ?

Frisk yourself and see what your present condition of servitude really is.

And consider yourself put squarely on notice that the time is very close at hand when BUILDING STORES

c00s BAY TUMBER CO.

Manufacturen of Douglas Fir and Port Orford Cedar. Sawmills, Marshfield, Oregon Distributing Plant . Bay Point.

Feet

are going to be on Milady's shopping list.

The most important question you have got to answer is, will YOU put them there, or rvill someone else have to do it?

And quick comes YOUR reply,-"Horv can we afford to open a STORE with store rental and store expense ?"

Heaven keep this laughter from ,our lips !

Every Dago that can rustle up ai twenty dollar bundle of greasy dollar Williams can get a corner on the best street of YOUR town with HIS little shop, yet the HOME BUILDERS of the nation want to knor,v how they are going to get in out of the mud.

Here is For For For And

LIST a revised list of birthstones: the tourist, the Yellorvstone; the Irish, the Blarneystone; the borrowers, the Touchstone; for the most of us, the, Grindstone.

A REVISED

The man who follows the beaten path never got shot for being famous. It's the fellow who seeks the short cut-and finds it that finds success.

A Good Retail Ad.

DEAR FRIENDS and **'i{tf

EVERYBODY:

't**,1'l WHEN WE built our ncw i*,|a,|

OFFICE

AND SHINED up l**'|* WITH PAINT and set ,i'i:;'lt

A FLAGPOLE with a banner

FLYING FROM thc *l'*,3*

TOP WITH Stanislaug

WRITTEN ON it iN ***,i*

BIG LETTERS *'l*';f AND PUT in a ncr -r*t'i+

LAWN AND addcd a *'t**+

LINE OFr****

PAINT AND buildcrs' rt*'i*

HARDWARE, we ncvcr anticipated *'l*t|'l

THAT WE would !3,i't*'3

ENJOY ***t*

SUCH a phcnornenal***'|'*

INCREASE IN our '1,3,i+'i

BUSINESS. BUT wc have **'lt* AND IT is still ***-*t INCREASING.

**r*'l

SO Wt equipped and fortiicd

*,1't+f

UNTIL NOW

';:i**,i

OUR YARD is ***'|*

SECOND TO none in 't,3r*'3

THE VALLEY. And today

rt****

OUR SHEDS arc full of ***t*

HIGH CLASS r|****

MATERIAL FOR the t*'t**

FALL RUSH which has

ALREADY STARTED.

f*alr AND WE bought eome

r*+fr

MACHINERY AND startcd

l**:3r

A CABINET dcpartmcnt whcre

*t'la* WE UAKE cabincts and framcs and

:i*'ia*

EVERYTHING tLSt cabiaet rhoPo

a*'l*a USUALLY UAKE.

a*+** NOW WHAT

r*fl* WE WANTED to tcll you

tt'f'la UOST IS that

a*al* RIGHT HERE iN

r'a:|tl UODESTO WE carry cvcrYthiog

a*'i|J* YOU NEED to build Your

a*tla HOIIE AND garage or *laat YOUR BARN or tarkhousc and tfaaa YOU CAN finish :/oor

aa**a BUILDINGS

*t**a INSIDT AND outsidc

a*t*a AND FROU fourdation to *a**a LIGHTNING RODS' out of our tt*t,i COUPLETE STOCK.

tf'|l't AND WHAT'S oorc b thc

']a'ta* POINT, OUR force is

t*aaa AT YOUR scrvicc ritt suggcttionr

l**tlt AND PLANS and idcar rhich

l*al'a WILL HELP you

*l't*l TO GET thc bcrt for taaaa THE LEAST.

a'i:3la WHAT WE bavc tc otc

*t*la TO YOU.

a***l SEE US ard tl*fa SAVE. WE THANK yott -

Classified Ads

WANTED_HARDWOOD LUMBER SALESMAN

, One acquainted with local trade conditions, and preferably one familiar with Philippine hardrvoods. This position offers splendid opportunities. All applications will be treated confi dentiallv.

Pacific Southwest Import Co., 819 Union League tsldg., Los Angeles.

I po.it;o' as Retail tY*il:?rd Manager or Retail Lumber or Building Material Salesman I excellent record as business getter for past several years in California. A-1 references, married, hold position now, but desire change.-Address Box U-l, clo Calif. Lumber Merchant.

FOR SALE

LT MBER YARD and MILL

WeIl ertablilhed Lumber Yard and Mill loceted in one of the mo* prosperous citiee on San Francirco Bay. Can make rhipmentr by rail and weter. Har ehrayr beeo money maker ahd now doing a profrtable burine!a. An excellent opportunity for an invertment and o,wner invitee etrictelt inv.eetigation. Ad&eer Box A-3, care CeEfornir Luhber Merchant.

EXPERIENCED LUMBERMAN WANTS POSITION

i Lumberman with twenty-five years experience in all lines of lumber busjness would like a position in Logging Camp, Mill, Planing Mill, Box Shook, Sash and Door Factory, or Lumber Yard. Accurate at figures and good bookkeeper. Not after a big salary but would like an opportunity to prove my ability. Can submit excellent references. Box A, care California Lumber Merchant.

WANTED: SALESMAN

Want high class Redwood salesman. One who knows Southern California territory. Good job for right man. Address, giving particulars, Box A-6, care California Lumber Merchant.

SPLENDID OPPORTUNITY FOR RIGHT UAN

Wanted: All 'round man for yard in good town. Must have following qualifications:

We- would like to have a man ryho knows lumber; a little bookkeeping,--and' oiie 'who cah read plans and list ordinary millwork; one who can figure out a rough housc or barn and talk intelligently to a customer regarding such buildings. Such a man should be quick at figures. Aside from this his duties would be to take orders over the counter, see that they are properly executed by the men under him, etc. Address, Box A{ care California Lumber Merchant.

CENTRAL BLDG. I.OS ANGETXS MEtropolitrn lTlt

SALES AGEI{TS

Kcllogg Lumber Co.,Fondrle, Le. Pmh Lmbcr ud Mfg. Co., Memphis, Tenn

]IOT I]IGIDENTAL

The manufacture of CC Doors and Sash is NOT incidental with us, NOT a side line nor a by product. A large section of our plant is devoted to CC stock exclusively. Not only to the mere making of the goods, w€ are constantly improving our methods, increasing efficiency, and in other ways establishing original changes, the benefits of which react to you in our price liEtE.

CC DOORS AND SASH ARE IMPORTANT ITEMS TO THE "MR. PEP'' DEALERS.

TRY THIS

lnstruct your purchasing agent or shipping clerk to send the next CC order to John W. Koehl & Son, Inc., and to carefully report his impressions on the handling of the order.

'We carry an immense stock, 40 stock sizes.

Horne,Sweet Home

The man who 6rst Wrote "Home, Sweet Home," Sure wrote himself a rhyme As well as tune that echoes Down the corridors of time.

We love the music and the words, They're graven in our hearts, And often when we hear them sung, A tear of gladness starts.

But if the home he sang about, 'Was such an inspiration, Appealing to the hearts of all The people of this nation, Just think, my friends, The sort of song he'd written Sweet and low, Had he but seen the beautiee of A modern bungalow.

With built-in this And built-in that, And treasures everywhere, To please the eye And rest the bodyFree the mind from care. It would have been A song that would Please all the heavenly creatures, Especially if the writer knew Of PRATT AND WARNER features.

Chorus

'Mid plearures and palaces

Where e er you may roam, Pratt and Warner features make a Home, Sweet Home.

-a--

DISAPPEARING

BREAKFAST TAELE

^tD rlottrc loalD GuatttD 8&Jpp4 llcight p ltt. Iartrll er rbovc. A rtd timc, ffit rad rpre rrvcr. ldc.l for rF tDcatr c rodl homcr.

dt[ Adjurobtc Shelvcs rad PLtc Ghrr Mirra. Medeo *t in or rgriort rdt

BATH R@M CABTNET