The California Lumber Merchant - December 1922

Draw a mental picture if you please, of the Love, Happiness and Radiant Light of Appreciation that is being defected.from the joyous faces of those who have become proud possessors of their own homes through your efforis during the past year.

Then ask yourself whether or not you have been repaid for the service you have rendered. Homes with their assurance of protection, where family ties are made and ltept, where home teachings and environments develop morals, thrift and love and make for continuous happiness, are worth all the efforts you and your business can put into them, and more than all ehe in this world to those who call them homes.

There is no magical road to success for building material merchants. Determination and constant efforts create desires for homes. This Christmas season, when sweet memories of the past and bright hopes of the future cheer our lives, ie the time to resolve that every possible effort be extended, that all departments of your business be concentrated upon service and help to the end that the greatest possible number of people rnay, through your combined activities, be encouraged to undertake the greatest of life's accomplishmsnls-fhg Ownership of ldeal Homes.

We want to join with you in instilling into the minds of those living in your trade territory desires for modern, convenient, practical homes. The new features we will make available for you to apply during the coming year will be of valuable assistance to you.

When Ghristmas Gomes Every Day

There is tihat added value, that untold Something, that comes to the Dealer who buys from follrs who know how to sell.

And it is an easy matter now for you to learn preciaely what firms and individuals are making a studied efiort to sell intelligently-to give superior sdrvice and satisfaction with their sales.

Turn to the advertising pages of your trade paper and therc you have a ready reference to folkg who [rnow how to sell. Advertising is so much a part of modern merchandising tlrat no one c n lay claim to lrnowing how to sell, without advertiaing. So in buying from firms that advertise you are getting not only full value in _goods but the added comfort and satisfaction of knowing that you have bought wisely and well-like a Chrishnas blessing distributed over 365 days of the year.

S. O. KRANTZ llorsinr Editor

How Lumber Looks

Commonr have advanced in price; clearu have not advanced but remain firm; rhingles are steady but not any rtronger; }at[ are moving up sharply; botb tonnage and clrs'are sciarce; millr and distributorc are loaded up with orderr, and the demand for building material is brisk as GYET.

That just about sum! up the prerent state of the lumber market in California.

While the foregoing might be interpreted to apply only to fir lumber, it can equdly well cover the redwood situation in thore particulars where it is applicable to redwood.

One rignificant element so far as the dernand for common lumber is concerned ir that tte market reemt to be abrorbing growing quantities of the lower gradet, such ar No. 2 and No. 3 end even No. 4, where occasion requirer.

So long as thic kind of a demand continues it ir urelecs to look for any dirtinC weakening in prices, and l,ooking at it from a Catifornia viewpoint, the demand is going to continue for quite a while longer-indefinitely, you might ray.

The fact of the matter ir, the California market now is absorbing all the lumber that the rteamship lines ard railroadr are phylically able to bring-and crying fq more.

But were it not for rhir California trade the 6r market probably could not hold up, as the Atlantic coast ir tte only other section of the country that ir boyittg heavily today. The car rhortage has rertric{ed rnovement to the agriculhrd territory of the Middle Wert, a iection that usually buyr heavily in fir but it is doubfful whether tth rcction would buy in rubrtantiral volurne even were the carr available.

It ir quite apparent that tfie car ehortage has cultained the strength of the rail market because there ir nothing else in the preeent rituation to iustify the continued upward pre$ure.

On the contrar5r, reportr of production, ordere anrd

shipmentr at tte 6r mill! might j,rstify 'an opposite tendency. For the 6rrt 48 weekr of the prerent year producion at the mills reporting through the Wert Coast Lumbetmentr Arsociation was 410951007,148 feet and new bruiness 3r857r3251318 feet-a surplur production of practically 25OrOOOrOOO feet. The mills entered tte yeer with rtocks below norrnal and thir excels cut har enabled ttem to replenirh and to accurnuLate a cmall rurplus.

Latest reports show 8r14O carg of rmfilled orderc at the milh-a normal annount. UnfiIled domeatic cargo ordelr aggregate 152,979,925 feet and export orderr 7814481717 feet.

Beddec ttere is a tremendour pressure behind the market, indicative of confidence in the new year'l developments. Buyerr are so anxious to get their orderr placed that they are willing to pay the price prevailing at time rhipment ir made.

Tiderrater mills are well rupplied with orderr and ere not seeking new burineea even rmder ttooe conditionr. Moot of them have enough businear on their bookr to run ttem until well hrto the new year. The holiday shut-down will be brief this year, ercepting at thore millr ttat cannot get can.

At the rame time, Cdifornia buyeru are confronted with a pbrsiatent rhortege of luurbe-both rail and cargo-and the market here h ac{ing accordingly.

Arrivals at Lor Angeler harbor were cothparatively low it thg eady part of the month and the congertion of 6O daye ago was considerably relierred. But the middle of the month is bringing more veraelc into port end tte rmloadings for December probably will be on a par with ttore of preceding monthr.

Total lumber receipts for the portr tributary to Lol Anseles will approximate one and a quaft€r billion feet for the year.

KYNE TO WRITE FOR CALIFORNIA LUMBER MERCHANT

Peter B. Kyne, popular fiction writer, who has been on a visit to the Northwest for the last two weeks, will write his im'pressions of the recent Red Cedar Shingle con€fress at Seattle for the n,ext issue of THE CALIFORNIA LUMBER I\4ERCHANT.

Watch fo,r it-in the Tanuary 1 issue.

California Victory Elates Shingle Men; Staining Idea Endorsed

Seattle, 'Wash., Dec. 9.-Here in Seattle, where the folks who make and sell red cedar shingles have been gathering in annual c,onclave for thq last tlvo days, there is loud and genero,us p,raise for the wonderful success of the lumber dealers of Californ,ia in' defeatin,g the Housing bill with its vici,ous anti-shingle provisions at the recent general election.

The sweeping victory of the California lum,bermen was the high light of a joyously enthusiastic, highly optimistic

SHINGLE MEN START CAMPAIGN TO EX. PLOIT THEIR PRODUCT

The most important result of the Shingle Congress was the d'ecision of manufacturers of red cedar shingles to start immediately on a vigorous campaign of exploitation and defense for their product.

The producers voted to assess themselves at the rate of two cents per'thousand to carry, on th'e' work.

R. S. Whiting, secretary of the Shingle Branch, will handle the campaign.

and distinctly harmonious meeting. Every speaker, of a great galaxy of able speakers, emphasized the importance of the California achievement and laid positive stress on the necessity of the shingle industry getiing together and doing something in its own defense so that simil,ar attacks need never again be fe,ared; in fact, the more far-sighted speakers urged the shingle folks to go even a step fartherto assume an offensive position; to proclaim the numerous distinct m,erits of their products t'o the home-builders of the lan.d, and to be ever alert and active and aggressive in furthering the use of shingles, both ,as a ,r,oof-covering and for side-walls.

In fact s,o large did the California situation loom, at the

an,nual Congress that that stat,e was invaded to furnish the three principal speakers.

They were Ar. J. ("Gus") Russell, big chief of the Santa Fe Lumber Company of San Francisco, and chairman of the Califo.rnia Lum{bermen'sr executive committee in charge of the recent anti-shingle fight; Peter B. I(yne, erstwhile lumberman, author of "Cappy Ricks" and other classics that have given the lumber industry o,f the Pacific Coast an honorable place in fiction, and Jack Dionne, publisher of THE CALIFORNIA LUMBER MERCHANT and of the Gulf Coast Lumberman, and story-teller extrao,rd.inary.

These three speakers had been "headlined" as the star attractions of the two-dav session and, whether it was due to theii presence or to the general interes't in shingles, the attendance was probably the best in the history of the shingle associations. Each of the Californi'a speakers as well aS ipractically everyone else who appeared on, the prc. (Continued on Page 16)

CALIFORNIA TRIO GUESTS OF PORTLAND FOR SERIES OF MEETINGS

Portland, Ore., Dec. 11.-What probably was the most brilliant mixed gathering of lumber men and women ever given in the N,orthwest was the banquet here this evening in honor of the trio of lumber missionaries from California-"Gus" Russell, Peter B. Kyne and Jack Dionne-under auspices of the Portland Lumbermen's Club.

The meeting, very fittingly, was held in the Crystal room of the Benson Hotel-built by Sim,on Benson, an Oregon lumrberman. The three Californians were the only speakers.

On Monday noon ther California tri'o spoke at the Chamber of Commerce.

frlewy @l)rirtmug

Merry Christmas, gentle reader, may your cup of joy o'erflow, May the road be smooth before you, as on your way you go; May the troubles of the present, and the hardships of the past, No longer than a bubble in a mighty windstorm last.

That everything you're wishing for yourself may all come true, Is the sum of all the wishes, that we're wishing now for you.

May Santa heap your stockings while the Christmas carols clang, Is the sincere Christmas greeting of the Lumber Merchant gang.

Sell Built-fn Features

By Jack Dionne

Every live lumber dea,ler ought to carry in stock sanuples of attractively painted built-in features for tiomes.

There isn't anything else on earth that attracts the attention of the prospective rser rof building material half so much as new and attractive builtin things for the kircherl the bath, the lilrary, living roorn, d,ining roon1. etc.

There isnnt any doubt about this. The retailer who equips his sales room with samples of all the built-in things for homes t-hat he can get his hands on, has a wonderful advertisement right there, and one that never fails to attract attention.

It is absolutely essential that he'be able to quote a prico on the bu,ilt-in article without hesitation. What the customer wants to lrnow about it simply rs, how does it werk, how does it look, and what does it cosL He isn't interested in the number of feet of lurnber used in it, the nails, putty a"nd paint that went into it. Not in the least. This isn't MATERIAL; this is a THING a FUNCTION, an ARTICLE of use. The material is utterly unirnportant.

In every territory there should be mill work firms building and selling to the lunriber dealer oompleted built-in features, and everry live dealer should stock a sample of each so that he may show thern, and sell them.

What the public wants is building SERVICE, and that is splendidly illustrated in the sale of built-in features.

There ls llo Better Flooring

This is Weyerhaeuser's fatnous new end-matched, trade - marked Hemlock fooring. We sell this product exclusively in California. Also Weyerha.,r"et's incomparable trade-marked Fir fooring. A sample car will convince you

GHAS. R. & G0, LOS ANGELES SAN FRANCISCO

We also manufactune and sell everything in Fir products.

Weoperate 3 sawmills and a great creosoting plant at St. Helens, Oregon.

AN APPMCIATION FR(}M

It is with a feeling of the deepest appreciation that we, the undersigned, extend our thanks for the splendid cooperation given us throughout the state of California in winning the recent fight against the effort to outlaw the use of wooden shingles in California. Our thanks go particularly to the lumber dealers in all parts of the state, for it was through their valiant efforts that the battle was \ ron.

We also wish especially to thank the active lumber committees in each town and district; Mrs. Fred E. Conner for her timely rrerses and poems; Peter B.

IHE SHINGLE COMMITTIE

Kyne for his forceful and generous assistance; the newspapers of the entire state for their fine cooperation and ceaseless efforts; the California Lumber Merchant for its energetic and valuable editorial assistance, and every other man and woman who aided in bringing about the splendid victory.

A. J. RUSSELL

H. M. COCHRAN

J. M. HOTCHKISS

(Tlte fanous sltingle "slushfund" you have heard whispered about amounted to exactly $zo,zj3. That was the total cost of the campaign.)

Executive Committee of California Lumbermen

w0c0

HAMMOND MILL AT ASTORIA TO BE REBUILT

The Hamm,ond Lumber Company has dec,ided to rebuild at once its bi,g Fir m:ill at Astoria, Oregon, to replace the mill that was destroy,ed by fire early last September.

Following the disastrous fire that all but wiped out the picturesque and ,historic city at the mouth of the Columbia river a week ago, the Astoria Cham.,ber of Commerce telegraphed to A. B. Hamrnond at San Francisco asking whethe,r he intended to rebuild the mill, stating that this inform.ation, w,ould do much, to strengthen the morale of the citizens.

Mr. Ham'mond wired back as follows:

"We have been engaged for some time in preparing plans andr estimates with end in view'of rebuiiding our mill at Astoria. Meanw,hil.e we are instructing our ,representative to contribute $5000 toward any fund you rnay be raising or sponsoring to meet emeng'encies."

SOFT PINE MANUFACTURERS CONSIDER GRAD. ING RULES OF STANDARDIZATION COMMITTEE

A j,oint-meetin'g of the grading rules committees of the Western Pine Manufacturers' Association and the California White & Strgar Pine Manufacturers' Associ,ation was held at McCloud on Tuesdav. Wednesdav and Thu,rsdav of this week for the purpose oi-going orr"r ih. recommendations of the national standardizati,on committee to see what action the soft pine manufacturers can and will take with reference to it.

D. H. Steinmetz, manager of the Standard Lumber Co., presided, at the sessions. C. Stowell Smith, secretary-manager of the California White & Sugar Pine Manufacturers' Association, went up frorn the San Francisco office.

McNEVIN OFF FOR CHICAGO TRIP; HAMILTON CALLS ON STATE TRADE

P. C. McNevin, Gene,ral Sales Manager of the Pacific Lumber Company, has gone for a tdo-weeks' business trip to Chicagol He plans' to be back in San Francisco shortly before the holidays.

R. F. H,amilton, Western Sales Manager of the Pacific Lumiber Co., has returned fr,om'a business trip to the comt pany's mill at Scotia. During the past month he has spent considerable time calling on their cus'tomers in the no'rthern part of the state and in a, few weeks is contemplating a more extended trip through the other sections of the state.

H On Christmas Morn ffi

On Christmas moin, when y,ou awake,

What asDect will Old Santa take ?

What wiil you find within your sock?

Will it delight, or will it shock?

Will it with all good things be filled

Because you've DONE what you have WILLED?

Or will it flat',and empty lie

Because you've passed your duty by?

Good friend, real gifts are always wonNot by your WISH-but what you've DONE.

CATIFORIIIA SUGAR

W HITE PINE

Shops and Clears

Al{D

Elevation, climate and the fertile soil. of the High Sierras have not only grovrn the largest Sugar Pine trees in the world, but have combined in those sarne trees a soft textured fibre that doer noi wary nor check and is easy to work Ltrmber from these trees is unexcelled for the sash and door factories, planing mills and pattern shops.

Our large mills with their modern equipment and dry stocks afiord us every facility for filling and shipping orders promptly.

E. J. STAllT0ll & S01l

A Little Christmas Sermon

We ar,e soon to commremorate the birthday of that Man whose thought, heart, and life embraced all races and classes of men; who plan,ned for all, thought for all, loved all, lived for all, and LIVES for all.

He was the greatest preacher of the usefulness of WORK.

He was also the greatest demonstrator. He toiled with His hands at the carpenter trade during His youth. It is ,not recorded that He ever went on strike, o,r tried 'to destroy the properties He was hired to construct.

He was above no task, however menial. He bound himself round with a towel, and washed the fee't of His followers. He preached SERVICE always uttering golden words ,concerning the holiness of working, and of serving.

He said He "came not to be mininistered unto, but to minister"; and He uttered that wondrous prorrlise that : "If a rnan shall believe on me the works that I do shall he do also." He gave to understand that by "The sweat of his brow" he should live, and that as he w,orked and served. so should he pr'osper.

If ,man would study the works and words of the'Master at this Christmas time, he would realize that all of us must be workers,'and th,at the test of a man's worth to the world

and to humanity is judged by what he contributes toward the general well being, wlhether it be by brain or brawn. Only once in all his recorded words did He say: "f have given you an example," and that was when He was doing the work of a servant.

I't would be a wonderful thing for the world if every man would read and learn, right n'ow, the following w,onderful little verse by Henry Van Dyke:

"Let me but do my work from day to day, In field or forest, at the desk or loom, Iq roaring market-place, or tranquil room; Let me but find it in my heart ,to say, When vagrant wishes beckon me astray, "fhis is my work, my blessing, not my doom,! Of ,all who live, I am the one bl whom' This work can best be don,e in my own way.' Then shail I see it, n'ot too great nor small To suit my spirit and arouse my powers

Then shall I cheerfully greet the laboring hours, Andr cheerfully turn, when the long shadows fall At eventide, to play, and love, and rest, Because I know for me. my work is best."

great Achievement was once a dream.

I.ol Angeler Clcveland, Ohio

}IALF DOME ABOVE THE CLOUDS--SIERRA MOUNTAINS

To Keep California Sold on Redwood

"Sell California on Redwood and keep her sold," will be a timely slogan of The Caliiornia Redwood Association for L923, according to the plans now be,in,g matured by the Board of Directors.

The Board has been studying the proposition of doing some active trade extension work for the coming year, and is convinced that trade extension, like charity, should best begin at home. They realize that rnlany trade extension efforts in the history of industry have patterned after Thompson's famous colt, who swarn across a river to get a drink, and the Redwood people believe that there is much productive work, that can be done for Redwood right here in this magnificent lumber consuming state of California, and that to assume that because Redwood is gr,owtr and manufactured here it will automatically,secure a maximum share of the business of this state which it is equipped to supply, would be a costly mistake.

The Ca,lifornia Lumber Mercharrt hea"rtily'agrees with this thought of the Redwood Association. We have seen too many.industries go far afield withr their trade extension work, overlooking the nearest and likliest field. And ln California ,the need for working the local field to fullest advantage is the ,m,ore important because California is increasing its lumber consunlption more rapidly than any other state in the union, and regardless of where the lumber is grown andl manufactured, it requ,ires and will continue

to require constant and intelligent effort to keep the California retail trade sold on any wood.

As a matter of fact it is easily dem,onstrable that other woods have been cutting deep into Redwood right here in California during the pas,t two years.

The California Lurnber Mercharrt respectfully suggests to the Redwood Association that there is no otier spot on the face of the earth where intelligent efforts, to help Redwood by helping the lumber dealer to SELL Redwood, and helping the consumer to BUY ,Redwood, will bring one half the direct results that they will right here in California.

Equip yourselves with IDEAS which will help, the lumber dealer sell Redwood. In doing so, keep in mind the viewpo,int of that dealer himself, and sell him from HIS standpoint, and NOT from yours, because it is to the interest of the OTHER FELLOW that all selling efiorts must appeal, if they are,to be successful.

The lu4ber dealer is a 'busy man; busy trying to m,ake his business go; busy trying to make his own business a success. He will be interested in YOUR product only as it helps HIS business. Therefore it ,is the duty of the producer to help him sell by helping him present your product to ,the trade in such interesting and attnactive ways that they are willing to exchange their cash for it.

We think there is great work to be done rfor Redwood in California. The fellow who goes east to create a market for Redwood when other woods are cutting deep into Red-

-the wood of Double Durability.

-the wood with the minimum of "falldowns" both in the yard and on the job.

We have ample assorted stock on hand of the best grade. Try us now for a quick rail shipment.

OUR SPECIALTY AIR DRIED REDITOOD CTEARS

Any width up to 30 inches

THE LITTLE RIVER REDWOOD CO.

Los Angeles Rail and Cargo * #i 3lili'bli'1,f"."

People

wood possibilities right here in California, needs to change the lenses in, his glasses.

Sell this great and, growing consuming territory on Redwood FIRST. Sell it THOROUGHLY. Show California what Redwood means to its builders by reason of its manifold and remarkable uses. Get all out of California that your wood is entitled to.

THEN go elsewhere with what you have left to sell, and your selling in other terr'itories will be facilitated by the incre,ased consumption in, California. ' The man who doesn't realize that Redwood consumption can be largely increased in California is blind to a most promising situati,on.

STATE HAS MORE THAN 1OOO FOREST FIRES IN 1922 WLTII LOSS OF $134.000

More than a thousand forest fires occurred in the national forests of California during the past season, acc'ording to the preliminary report by the United States forest service. These conflagrations, numbering 1034, burned over a total of 290,8@ acres, of rvhich I92,0OA iacres was Government land. The darnage to timber and reproduction on the Federal forests is estimated at $134,000. Severe damage also resulted on some of the most important watersheds of the state.

Seventy-five per cent of the fires on the national forests were man-caused, and therefore preventable. Lightning set 25 per cent of the fires. The effect.ive fire detection work of the forest service extinguished 80 per cent of the fires before they had covered an area of 10 acres each.

The Shasta national forest leads the list with 142 fires. The Plumas forest had 103 fires and the Lassen 97. In Southern California, on the Angeles, Cleveland and Santa Barbara national forests, there were 195 fires which burned over 100,000 acres of Government land, largely covered with brush and chaparral, but exceedingly important from a watershed protection standpoint.

Compared with 1921, the record shows a decrease of 97 in the total number of fires, but an increase of approximately 75,W acres .in the area burned over, due largely to the extensive brush fires in Southern California.

A. J. MORLEY TO PASS WTNTER rN STATE

A. J. Morley, of the Saginaw Timber Company at Aberdeen, Wash., has arrived in California to spend'the winter. Prior to his, departure for Los Angeles, he spent several days in San Francisco and checked in ,to call on Gus Russell of the Santa Fe Lumber Company, their Californ,ia representatives.

like to trade with the energetic, optimistic merchant who knows his business. They regard him as their friend. They have confidence in him. He deserves their business -and GETS it.

McCormick Finds Lumber Demand in East Growing Heavier

Charles R. McCormick. President of Charles R. McCormrick & Co., has returned to San Francisco after spending four weeks on the Atlantic Coast, where he looked over lumber m,arket conditions, and called on his eastern customers. He visited Chicago, Ne\r' York, Philadelphia, Washington, and other eastern cities and states that he is very much p.leased with the eastern situatron.

Mr. McCormick says that business conditions on the Atlantic Coast are good and he found that it was the general impression among eastern buyers that dem:rncl for Pacific Coast lumber cluring 1923 will be great. Owing to favorable water rates, he predicts that lumber shipments through the Panama Canal will continue to be heavy. He advises that his corr{pany will ship approximately 130,000,000 feet through the canal to the Atlantic Coast in 1922, and that the total lurnlber shipm,ents from the Pacific Coast through the canal to east coast tpoints will run between500,000,000 and 6O0,000,00O feet.

Mr. McCormick declared that shipmlents through the Canal during the year 1923 u'ill be about double ,the 1922 figu,res. Although Fir and Spruce are in big demand there, he finds that there has been a big call for' Hemlock flooring during the past year in the eastern markets and eastern buyers are showing inuch favor toward this,item. During the past th,irty days the McCormick onganization has shipped over a million and a half feet of Hemlock flooring to New York to srrpplv the trade adjacent to New York City.

Conditions in the Chicago and Mississippi Valley territories are showing much improvement, he reported, and although lu,mber demand has been goodl there duing 1922, he looks for an increased demhnd during the next year. Since his retrlrn to the Pacific Coast, he,says that a large

"Alntt Nature Grand?tt

Did you ever stop to think where all the poles, piling, lumber and ties for wharves and bridges and the lumber and shingles for all the wonderful homes come from)

I NG

Iumber concern of the Mississippi Valley wanted to contract for the shipment of 1200 cars of lumber for 1923,'ol. which 200 to 300 cars were to be shipped during the next thirty days. Anothet concern in the Chicago territory wahted to place an order for 240 cars of lumber to.be shipped within the next month, with the market price at time of shipment to prevail.

The car shortage still continues over the United States and heavy congestion is m/aintained in NeW York and other large eastern term,inal points. The railroads have not fully recovered from, the effects of the strike but improvement lnthe car situation has been noted of late and indic,ations are that this condition will be cleared up soon. He looks for a heavy movement of lumber by rail to eastern markets during the next year.

The eastern lumber trade showed much interest in the campaign against shingles in California and were gratified to see the

'Housing bill so overwhelmingly defeated, he added,. The result will have a good effect in the East, in his opinion.

The California trade, Mr. McCormick explains, continues exceptionally good and at the present time all the ton. nage available is being utilized to transport lumber from the Northwest to California ports.

fn surrtmarizing Mr. McCormick says that business conditions throughoit the country are sliowing continued improvement, and at the present time the prospects for a large demand for lumber in .both the Eastern and California markets for 1923 are exceedingly bright. He looks for a strong market during 1923.

While in the East, he m,ade his headquarters at rthe company's New York offices in the Whitehall Building at 17 Battery Place. W. R. Hewitt is Manager and T. ,I. Park is Assistant Manager and were connected with their San Francisco office miany vears.

Mr. McCorm,ick alsq ,"nnbunces that on January 1,,.they will open a P,triladelphia office, G. A. Bauman, Minager.

SATURDAY, JAN. 20 IS DATE OF ISAN JOAQUINI CLUB'S ANNUAL MEETING

Members of the San Joaquin Valley Lumbermen's club are.making great prepa,rations for the,ir annual meeting and social session in t.lresn,o on Saturday even,ing, Janluary ZO.

Details of the program soon will be worked out by a number of committees .to be appointed by J. C. Ferger, president of the ,club. An entertainment and dinnerl to which the farnilies of members will be invited, will follow.

The regular December meetin,g of the Sacramento Valley Lumbermen's Club will take the form of a dinner dance ar the Del Paso country clu'b, Sacramento, at noon Saturday. December 16. Nomination of officers will be mbde.

CHARLES R. McCORMICK

Bp E

ouwty orm,q,nonco conomry

aII Califunnq ll4ltru Pine

OORS

Lumbermen will profit by recommending Long-Bell all California White Pine Doors to their trade. Here ire several outstanding points of merit for these doors which will aid you in making the sale:

All California White Pine.

Not a combination of woods.

Made of seleoted rnaterials by skilled men, under strict supervisioq and with frequerrt inspections in the process€s of manufacture.

Put together with straight-grained oak dowels and water-proof glue.

tosAtrgles

Will not check or split. Less liable to warp than doors of other woods.

Fewer coats of paint or e4grnel necessary; take paints and enamels with superior nesults.

Panels, all California White Plne, 3-8 inch, 3'ply laminated, rotary cut veneer.

Sanded and ready for finishing.

dtsy to fit, {tnd tohi[4$ r, Qrd tomottlse for locks @ triqges^,silvres 25 b SOf per dooi of cqrpq$eDb tlme

Long-Bcll Dcaler Service Helpr You Makc the Sale. \l/rite for the Long-Bcll plau.

'Tell it to Hamer if You want Lumber'

WE HAVE FOR QUICK SHIPMENT AND ACCEPTANCE

I cat 8/4 No. 1 and 2 clear Sugar Pine. I cat 6/4 the rarne,

2 c.en 8/4 No. 1 and 2 clear White Pine. r/z et 6/4 the satne.

5 cara 6/4 3l Shop Sugar Pine.

And many other itemr too numeroru to lirt

Alvin C. Harner

SHINGLE MEN ELATED

(Continued from Page 5) gram urged the single men to strengthen their-organizaiions so ihat their industry may be protected and the market for their products advanced.

Next to the Californi'a situation, the principal interest was aroused over the newly iorm,ed activity of staining shingles ai the mill. J. J. Starks, manufacturer of a high.lf successful shingle staining machine several complete units of which now are being installed at various inriportant mills of the Northwest; and J. S. Williams, formerly secretary of the Shingle Association and now the head of the Williams Stained' Shingle Co. at Vancduver, Wash., explained the way the staining process works; what it costs; what colors of stain can be, and should be, used; what new markets are opened through the sale of stained shingles, and nu.merous other d,etails.

The meetings grew very enthusiastic and optimistic over the stained shingle idea and the endorse'ment from shingle men present was practically unanim,ous.

Reports by the officers of the associations, showed that despite the hostile le'gislation enacted and threatened, not only in California but in ,a sc'ore of other states and cities,, the industry has enjoyed a normal volume ,of business and reasonable prosperity.

ilt was generally conceded that th'e decisive action of the voters in California would have a wholesome effect toward offsetting prospective similar legislation in other qu,arters.

M,ajor Everett G. Griggs, pr'esident of the St. Piaul & Tacoma Lumber -Cornpany of Tacoma, and past snark of the un.iverse of Hoo-Hoo, was the presiding officer at Thursday's sessions, and J. A. Edgecumb,-'head of the Edgecumb-Newham Companv, of \/anc'ouver, B. C., one of the biggest shingle m,anufacturing and, d,istributing concerns in British Columbia, presided at Friday's meetings.

At the annual election of offibers, E. E. Case of the

Case Shingle & Lumber Co. of Raymond, Wash., was reelected president of the Shingle Branch ofi'the West Coast Lumbermen's Association, and Paul Smith of the J. R. Smith Lumber & Shingle Co. of Seattle, vice-president.

N. R. Jamison, 'president of the Jamison Lunaber & Shingle Co. of Ever,ett, Wash., was re-elected president of the Rite Grade Association, comprising the mills that'manufacture trnder the Rite Grade trad'e'mark.

A monster Hoo-Hoo concatenation characterizeil the first night of the convention and a brilliant banquet hnd dinner dance brought the gathering to 4 happy conclusion last night.

MRS. CONNER R.ECOVERS FROM ILLNESS I

The many fri,ends of Mrs. A. M. Qonner, wife of Fred Conner of the Sacramento Lumber Company, are glad to hear that she has recovered from her serious illness.

RED CEDAR

SH I lIGLES

GREEN OR DRY

When you thinh of Shingles thinh of US

Wc apecialize in rhingler and can make quick rhipment-car or cargo-from our own millr. Watch our weekly quotation rheetr for pricer. Northcrn California orden ehould go to Seattle. Southern California and Arizona to Lor Angelee Office.

These Woods Create tnthusiasm

What lumberman or user of lumber is there who does not feel a keen sense of admiration when he sees, examines and weighs in his own hands a piece of wood of unrivalled bright surface,lightweight, soft texture, clear face andperfe& manufa&ure?

Here are woods-California Sugar and White Pine-which never fail to produce that sense in the mind of every one concerned in lumber or its uses, who has an opportunity to see and handle them. For these species indeed possess each of these admirable qualities to the utmost degree.

not only supply such stock in a complete variety of standard items, but they embody as well, the finest mountain grown timber and an excellence in manufa&urewhich such timber deserves.

Flere, then, is a source of supply for finish, wide finish,mouldings, etc., which will not only . enhance your own stock, but which, too, will serve as a profitable aid in attradting and holding desirable business.

D. H. SrnrNuErz, Jn., Losot{ngeles Eales Manager

Title Insurance Building . Los Angeles, California

rozl

About Yotrr PICK-LjP DELIVERIES

Poritivcly no Dclay in Gctting Your Ordcrr Fillcd rt our Big, Modcrn, New Plant. You Get IMMEDIATE Actioa'

M ERI GA il .{ l*"Py"g_o"P G0 M PA llY

EVERYTHING IN HARDWOODS

Arh, Birch, Hickory, Red Guq Sap Gunr, O"q, _!-"phrBarwood, BlTk Watnrt, Rd Cedar, Maple ' Cn;;, tVt*"i*i, SoS" and'White Pine, White Cedar and Spruce.

Office and Yardr: fgOO E" 15th St. (One-half Block East of Alameda)

Tclephone Pico 1727 LOS ANGELES P. O. Addrcr, Box 146, Arcadc Etation

State Association Seeks to Secure Reinspection System

At a meeting of the Directors of ther California Retail Lum,bermen's Association at the association's headquarters in San Francisco on Satu.rday, December 9, plans were formulated for a Committee of the Association to meet with representatives of the West- Coast Lumbermbn's Association to discuss the matter of reinspection of lumber under grad'e.

They report that tlrey are now carrying -on a mail cdmr paign ior new memb'ers and are meeting with excellent re' sults. The Directors voted to hold the next meetin.g in Fresno on January 20 at the Hughes Hotel.

Strable Hardwood Go.

The following directors were present at the meeting: C. G. Bird, Stoikton; George H.-Cardifi, Santa Cruz;-M' L. Doane, San Jose; J. C. F..ger, Fresno; A. E.-Fickling, Long Beach; M. A. llarris, San Francisco; Sam Hayward, Los-Angeles; R. A. lliscox, San Francisco; Elmore.King, Bakersfi-eld: W. E. Landram, M'erced; George Meissner, Lodi; A. M. S. Pearce, Oakland, and H. S. Thomson, San Francisco. C. W. Pinkerton of Whittier, presid'ent of the association, presided.

PARI(ER CALLING ON CALIFORNIA TRADE; SAYS CONDITIONS IN NORTHWEST GOOD

Robert C.'Parker, Manager of the Portland O'ffice of the E. K. Wood Lumber .Co., has arrived in San 'Franclsco and expect{ to spend the next six weeks making a survey of lumber conditions in California. He will accornpany Allen Turner, their Northern California representative, over his territory and he also contemplates spending several days in thd lo5 Angeles section before 'his return north. He will spend the holidays with his folks who reside on Lake Shore Highlands.

Mr. Parker reports conditions in the northi good; he says that they have not much difficulty in placing business for water shipmen,ts but the mills are very reluctant about booking much business lor rail delivery owing to'the car shortagl. He states th'at the car supply around Seattle and Tacoma is fair but around Bellingham, where one'of their large mills is located, equipment is very scarce.

Horvever, the railroads h'ave promised them some relief soon and they are looking forward to better car supply.

While he is in California, Max Smith. his assistant manager, will look a{ter the affairs of their Portl'and office.

CHAS. H. JONES DEAD

Charles H. Jones, principal owner of the N,orthwestern Lumber Co. at Hoquiam, Wash., and one of the best known lumbermen on the Pacific Coast, d'ied at Tacoma a few days ago, aged 77 years. He formerly was an_active_ partner in tfre W. H. Perry Lumber Co. and the Consolidated Lumber Co. in l-os Angeles.

"JACK" BERTHOLF LEAVES C. & O.

BECAUSE IT CAN BE IDENTIFIED

J. R. Bertholf, salesman with the California.and Oregon Lumber Co., with headquarters at San F,iancisco, has resigned and has returned to Portland, Oregon.

Irvin S. Cobb's Idea of Sawmilling

,Irvin S. Cobb, the humorist, tells a story of an office man for a Chicago lumber concern who decided to'get into the business on his own account. Sight unseen for cash, he purchased a milling property in the White River bottorns of Arkansas at a figure,which seemled to him highly attractive. He settled up his affairs in the icity and cau,ght a train for the South to take'ove,r the bargain he had acquired.

At a resolute way-station on the edge of a swamp he left the cars. The man froml whom he had purchased, a lean, whiskered individual, met him with a team and, buckboard, and together they started on the long dr.ive fourteen miles back in the country to the scene of the Chicagoan's prospective future operation,s. As they bumped ,along over the corduroy road the northern man turned to his companion and said:

"I'm hoping to make a good deal of money out of this new line and I'r4 trusting to you to put me onto the ropes. I know something about the selling end of the game but this is gginrg to be my first experience in the actual getting out of the raw stock."

"Well, suh," said the late propr,ietor, "I'll give you my own experiences in the sawmill business and then you kin draw yore own conclusions. This yere mill 'I sold you didn't cost me naray cent to begin with. When my father-inlaw died he left it to me all complete and clear of debt.

"Labor ain't cost mie nothin' because my two boys and me dq all the work and we ain't never had to hire no outside help. And the t,imber we've cut afn't cost nothin' neither 'cause, just between you and m,e, we been sort o' stealin' it off the land of a rrich Yankee who owns a big stretch of the bottorrrs and ain't got nobody watchin' it.

'll've also been kind of favored in the matter of shipme_nts, seein' that my cbusin is district freight agent for the

railroad and he fixes up things so part of the time our freightin' don't amount to nothin''at all.

"So that's the way she stands-no wages for outside hands, no cost for timber, and practically nothin' for freight bills.

"And last year I lost twenty-five hundred. dollars."

Standard ization Work

Progressing Nicely

Standardization of names, grades and sizes in the production of lumber throughout this country may be an actual accomplishment within another year, according to the present rate of progress of the Central Co,mmittee in charge of the work. The comn{ttee'is holding a meeting in Chicago this week, joihtly with the committee of technicians and experts representing the various wood-using industries.

R. G. Merritt. Executive Socretary of the Central Comrnittee, states that the standardization work is progressing very satisfactorily. Replies so far received to the various suggestions of the Committee which have been transmitted to the industries c,oncerned, indicate that they are not as far- apart in their views as had been supposed. The various associations and others interested, after giving close study to the suggestions already submitted w,ill, through their representatives on the Consulting Committee to the Central Committee on Lumber Standards. indicate ,their approval or makc suggestions looking to the future progress of the work.

After thorough discussion of ths ,111estions lnvolved iras been secur,ed and a 'compa.risou has been nracle rtf any diffeiences developEd between the various a,ssociatiorri or interests in the trade, there will be arranged a national conference of accredited representatives of itl lumber interest-s at Washington to take titral action and adopt specifiepractic-es, in all of these fields, which may have- the sup- port of the Department of Agriculture through the Iiorest Service, and of the Department oi Commerce.

Righr to *te Front

You will alwaye find Hipolito Screens in the lumber yards tlrat are managed by prcgrerivc far-eighted men

Every montih 3eer mone and more lumber yar& carrying HIPOUITO STOCK SIZE WINDOW SCREENS. They find in them a heretofore undiacovered ayenue of profit; a real rervice to their customerr.

Write us today for the fuU details of our rpc' cial plan for luurber dealers.

Hipolito Screen 3l$ Co.

White Brothers Urge Homeowners to Use More Hardwood

,An eloquent and fo.rceful appeal for h,ome builders to use hardwood in finishing their homes is contained in the publicity work being,done by White Brothe,rs, well-known San Francisco hardwood distributors.

"Finishing a home in a hurry of.-whatever m'aterial may be cheapes,t is a mistake to which many of our gingerbread houses bear wtitness," says the latest piece of literature 'issued by this enterprisins firnt.

"'Ihe wise investor in looking ,over the field will find that for very little over the cost of painted or stained woodwor.k he can have genuine hardwood inside finish in his home-door and window fram,es, wainsco,ting, mantel, etc.

"A fine Oak staircase, Mahogany French doors or a Gum or Ko4 wainscoting rvill glve an air of luxury and refinement to any house and also help very much toward furnishing it.

"The hardwood besides being far more beautiful and lasting than softwood needs no painting, but is easily finished with a varnish ; and for soft effects the varnish can be rubbed. This finish applied ,in the berginning las'ts in-

definitely and as hardwood improves with age, the house keeps iti value frorq year to year and commands a good price when placed on the market.

"Hardwood floors have come to be a. necessity in evi:ry well built house. A touch of hardwood woodw'ork completes the high class finish and puts the whole house in a distinctly higher class."

SPLIT REDWOOD OPERATORS ORGANIZE

An association of the manufacturers of split redw'ood products was formed at a meeting of somq of the principal operators recently held at Eureka. A market exten.sion carnpaign will be undertaken and other mutual interests will be promoted. L. C. Morgan of F,ortuna is the president.

RUSSUM REPORTS VALLEY BUSINESS GOOD

O. L. Russum of Stocktop, representative of Charles R. McCorm,ick & Co., in'the Sacramento and San Joaquin Valleys, spent several daus recently on business at the company's San F.rancisco office. Mr. Russum reports business conditions in his territory as exceedingly good.

The "Corners of Strengtht' embodied in every Hipolito Screen

A wise buyer doesn't stick very long to the merchant who conducts his business by $uesswork.

l,' L. A. District Salesmen to Or9anfrze :i'

A permanent organization of Los Artgeles lumber'sales- Ot-her- speakers who contrib_uted to the success of the men probably will-result from the inforrial {iscussions fol- evening's_ploglam were Phil Hart, of the Woodhead Lum' lowirlE the dinnerl giyen'Uy the'newly-f or-.h Lot Angeles ber Co, C. J\-Owens, "Jim" Chase and, C. Y.. El]i"l! of the Distritt Lumberm,Jn's Club to their salesmen at the City Owens-Parks Lumber Co., Orville Routt of the Hollywood Club on Monday evening of last week. - Lumber Co.; Frank Fox of the Fox-Woodsum Lumber

A meeting of all retail salesmen in the Los Angeles rlis- Co.;H.^J..Mu]l:l "f the San Gabriel Lurnber Co'; M'r' Hartrict will.be.held at the city club next Tuesdafevening rison of-'the Miller Box & Lumber co'; w' c' Schull of Decembei 19, when the future course of the propor.a oi- the J' & w' C' Schull Lumber Co' ganization will be de,term;ined.

Besides the birth of the prospective salesmen's organization the meeting brought forth an abundance of other blessings-both mental and material. The dinner itself proved more than satisfying; the instrurnental and vocal music was matchless.

While intended primarily to get the salesmen of various competing concerns acquainted with: one another, the gathering also introduced to the lumber merchants several of the leading planing mill operators of the district. In fact the planing mill operators provided the principal oratorical talent of the evening. P. J. McDonald's presentation of cost data on producing finished lum;ber was one of the most illuminating documents offered the lumber fraternity of Los Angeles in a long time. E. A. Nicholson further emphasized the necessity of the lumber dealers, as well as of the planing mill folks, getting exact knowledge of their costs so that they may do .business on a sound economic basis. The industry, he said, is suffering from two disg4sss-('qe6petitoritis" and "solicitoritis."

W. E. Woods, president of the lumberm,en's organization, was unable to preside, on ac€ount of illness; therefore F. D. Tennant, executive secretary, substituted as a very capable toas'tmaster. In addition to telling some delighi- fully humorous Scotch stories Mr. Tennant gave a brief, serious talk on the qualifications necessary in lumber salesmanship.

David Woodhead, well-knorvn Los Angeles retailer, pointed out the importance of giving the retail yard salesrnen definite cost information; then, instead of using a list price as the maximum beyond which it is not advisable to go, they should use the cost price as the minimum below which it would. be impossible to go; the result would be to give both the dealer and the public a better deal.

UnitedCommercial Co.

7E2 Pecific Elcctric Building

LOS ANGELES, CALIF.

TELEPHONE T373'

Wholesale lumber, Poles and Piling

We have 20,000 pieces No. 2 Fir and Redwood ties for quick delivery.

PATTERSON TAKES BAY TERRITORY FOR C. & O.; McWALTER TO WORK IN VALLEY

R,obert ,R. Patterson is now .representing the California and Oregon Lum'ber Company in San Fhancisco and the Bay District. For the past year he has represented the company in the San Joaquin and Sacramento Valleys.

"Pat," as he is known among the lumber fraternity, gained his lumber expe.rience in the Northwest, and prior to coming to California, represented the Gates Lumber Company of Portland in Denver and the Rocky Mountain territory.

G. C. McWalter, for the past two'years at .the California and Oregon Lumbe,r Company yard at Oakland will succeed "Pat" in. the Vallev territory.

SUPERIOR BRAI{D OAK FLOORING

Is made from oak of 6ne texture and color, cut to correct thickness while green, thoroughly seasoned, skillfully kilndried, and properly cooled.

IT STAYS PUT

Because it is not made from resawn lumber. Both sides have the sarne moisture content.

A

€ood business man -which is new and is perpetually exploring for that wortli while in his business.

"America's Finest"

lBuild Implement Sheds' Says Utah Dealer

An eloquent piece of advertising seeking to impress the farmers with the utter wastefulness of allowing their ma.tti"".y and implements to stand out in the weather all Wittt.i recently was distributed through their t'erritory by the Citizen's Lumber Company of Richfield, Utah'

The ad consists of a reprin't frorn a Utah farm paper, showing a barnyard filled with machinery. standing out in the opei weather. Above th'e picture is this caption:

..HERE IS ONE OF THE MOST EXPENSIVE SHEDS IN THE WORLD."

Below is this descriPtion:

Its room is the sodden sky of winter and its walls are open to admit the drifted snow, driven !y chill-winds from the froren north. It was designed by Thoughtlessness and erected by Wastefulness. The maintenance costs, whi'ch are excessive, are rnet by Rapid Depreciation.

An I,ow,a investigator, several years ago' gathered from 200 successful farmers estimates of the average life of farm machinery 'that has been housed as compared- with- that not housed. A compilation of these estimates showed that the av,erage life of a cultivator when housed was 12 yeats, r,r'hen not housed 7 years; of a corn planter 17 years when housed and 7 years when not housed; of a binder 14 years as cornpared withT years; of a hay loader 15 years as compared with 7 years; of a manur,e spreader 12 years as compared with 5 years; and of a mower 15 years as compared with 9 years. Thus'it will be seen'that the average life of farm rnachinery when housed is about 15 years and when not housed aboutT years.

Accurate Information about your Business Is a Big Thing in Your Business.

CABINETMAKERS' WOOD .NO\^/ CONDITIONED BY USE OF OZONE

Heretofore piano-makers have had to keep wood for .a period of teq Jears or more befgre they could convert rit into piano frames, and in the building,trade, timber of'ten re-ai.rs in the yard for several years before it is deemed suitable for the manufacture of any article where the slightest bit of warping would d'efeat the ends for which It WaS m,aoe.

This delay has been for the purpose of allowing tthe sap in the wood to exhaust itself, and the holding up oi laige stacks 'of tinaber in this u'ay has of course p,roved tirelo,mle and expensi'i'e. TrLle, some have attempted to overcome the difficulty by dehydrating or drying the 'timber in especially constructed ovens. Now a French scientist, M. Otto, has discovered that all kinds o{ wood' can be seasoned rapidly and efficiently by merans of ozone.

He has established a ,factory in Paris, and another 'in Milan, Italy, where various species of wood are being trea'ted by the new pr'ocess. In two weeks fr'eshly cut tim,ber is ready for the cabinet-maker and is said to be as dry as if it had been exposed to the air' for years. The timber is laid in specially-bu,ilt chambers through which the ozone-air highly charged with certain electrical qualities-is made to pass at a uniiorm heat.

S PEED Gets'Em!

We've got the quality of goods to supply the Southern C,alifornia lumber trade, and above all, we have the ability to give unequalled service in the matter of delivery. We make

24How Delivery

to any part of Southern California on Stock Material

One week's delivery on Special Manufactured Material -

We carry in stock a big supply of fir and white pine doors, windows, and sash. AIso glass. Also fir and redwood columns, fir and redwood guage doors.

WE MAKE SPECI.AL INDUCEMENTS ON ORDERS OF 2OO OR MORE OPENINGS

lf you want Quality, Satiefaction, Servicc ind Fart Delivery, Write, Wire or Phone Ur.

Telephone: Pico 6740

Independent Wholeralerr

20^,fr BAY STREET LOS ANGELES

Yard, Mill, Office and Road

What Live California Lumbermen are Doing.

SACRAMENTO VALLEY DEALERS HAVE PLEASANT TRIPS IN PROSPECT

Members of the Sacramento Valley Lumbermen's Club have a couple of interesting trips on thei,r program for the early Spring. On their regular mteeting day in April they will visit the plant of 'the Redwood M'anufacturinrg Company at Pittsburg and in May they will go to Sterling City to see the Diamond Match Company's new saw mill.

So pleased were the mem,bers with their recent trip to the plant of the California Door Company at Oakland that these other trips were arranged at the ,meeting at the Travelers H,otel in Sacramento in November.

PrNE ASSOCTATTON ANNUAL JANUARY 1e

The annual m,eeting of the Califo,rnia White & Sugar Pine Manufacturers' Assoc,iation will be held in San Francisco on Friday, January 19. Electi,on of officers an,d;other business will be the order of the day. C. Stowell Smith, secr'etary of the association, is making prelimtinary plans for the meeting.

HESS LUMBER CO. HAS CUNNINGHAM BRANCH

The Hess Lumber Com,pany's ya.rd at Sebastopol has opened a branch at Cunningham, where a full stock of lumber, shingles and other building material will be handled. William Garloff is the manager.

MRS. PATTERSON AND MRS. BLEEKER DRIVE FROM PORTLAND IN NEW MACHINE

Mrs. R. R. Patterson, wife of "Bob" Patterson who represents the California and Oregon Lumber Company in the Bay District; and Mrs. G. R. Bleeker, w,ife oi C-. n. Bleeker sales representative of the Eagle Lumber Company in Northern California, have returned from a month,j,trip to the Northwest.

While in Po.rtland Mrs. Patterson bousht herself an Essex Coach machine and they made the returir trip to San Francisco overland. They report the roads in fine condi- tlrn and cam.e through without any accidents or difficulties. "Pat" and "Bleek" met the wom,en folks up the line and gave theJladies their m,oral support on the final llap of the trip into Sa.n Francisco.

REDW0oD SPEC|ATT|ES

We Manufacture and S,ell SPLIT SHAKES

TIES POSTS GRAPE STA.KBS

HISCOX AND TOMSON ,NOW ON STATE BOARD

R. A. Hiscox and H. S. Tomson of San, Francisco have been elected Directors of the California Retail Lumb,ermen's Association,'to succeed William C. Chatham and Herman Freese. Owing'to other business interests Mr. Freese and Mr. Chatham were unable to serve on the board for the coming year.

C. A.,BIGELOW VISITS CALIFORNIA

C. A. Bigelow, Presiden,t of the Bigelow-Cooper Company of Bay City, Mich., and large dealers in hardwoods is on a business, ^trip to the Pacific Coast. After spending a few days in San Francisco, Mr. Bigelow left for Los Angeles where he spent so.me time.

MULGREW NOW WIT]H MINING ASSOCIATION

Frank L. Mulgrew, well-known newspaper man who so successfully handled the lumbermen's publicity campaign against the housing bill prior to the rece,nt election, his been retained as director of publicity for the California Metal and Mineral Producers' Association in, San Francisco. The organization purposes to .co-operate with the Industrial Accident Com,mission of California and with other p-ublic bodies to improve laboring cond,itions and per- fect safety regulations of,California mines;and at the sime time -circun-rvent unjust and discriminative legislation along this line.

Our Big New Plant is nory prepErd to s€rye the California retailers with the following stock:

RED FtR DtilEilStoll

Dealerc who have tried this wonderful dimension stock are enthusiastic over its fine quality and appearance. Ask us about it.

GATIFOR]IIA WHITE PI]IE

A splendid quality of this stock beautifully manufactured, ready for prompt shipmenL

BOX SHOoKS

Thnee cars a d"y of this ctock.

w-E FURNISH TONNAGE

Rates Quoted at Either Office

May we be favored with the opportunity to rerve you and cubrtantiate our claim of prornpt aervicc and quelity?

Southern California Committee Makes Little Money Do Much Work

When it comes to efficiency and making a little money go a long ways, the Southern California Committee in charge ot.ttre antishingle fight will com.e mirghty near taking firit pfLze,

Everyone in Southern Cali'fornia is f,amiliar with the wonderfully ,effective wor:k perfo.rmed by this committee and when you contemplate that they did it a1l with, the expenditure of less than $i650 their achievernents r€ally are noth'ing short of remarkable.

In the first place m,ore than half of their funds were expended in advertisements in the Los Angeles daily papersand d,aily 'paper advertising costs real rr{oney these days. But they managed to secure good position in all the papers and said wrhat they had to sav in few words, well chosen. thus getting their message across.

Tha{ left them in the neighborhood of $750 for overhead and to pay for all the display advertising with which they pl,astered the southern part of the state for the week or ten days immled,iately preceding tl.re election.

Through tl.re elTorts of their publicity department they secured valuable space in the news columns without cost

and had the editorial support of the leading papers in Los Angeles.

The committee l-ras mailed out a statement of .its receipts and expenditures showing $1658 received from all sour,ces, inclucling $750 from the state commi,ttee at San Francisco; ancl the disbursernient of $1649.31. The balance of $8.69 was given to the Orthopedic hospital fund.

The members of this praiseworthy comrqittee are: B. W. Bookstaver, McCullough-Fagan Lum,ber Co.; Fred (iolding, Fred Golding Lum,ber Co., and J. A. Thomas, Coos Bay Lumber Co.

AIR DRYING TESTS SATISFACTORY

J. B. Studley, who has been supervising the field work in the Redwood Air Drying experiments at ,the Union and Albion Lumber Company plants for the U. S. Forest Service has retnrned to Madison, Wisconsin. He states that the experiments at the m,ills have been satisfactory and ,that work on the Redwood and Pine air drying experiments will be ,continued in the spring.

Don't argue. If you are right you don't need to. If you are wrong it wont help any.

Our plans are made by high class architects and are creations-not copies.

No expense has been spared to make our plan books the most practical ever offered the trade. With our plan books you get real building service and can render efficient service to home builders.

Real Modern Merchandising is not supplying an existing demand but in creating new markets for your goods.

The actual photo of a beautiful home is definite and appealing and creates the idea and the desire.

Our high class business standards are assurance that you will get value received.

E. P. HUNTER'S OPTNION

Plan Books o Red Vdue' Special Ho

In order to largely introduce ourplan service toi next thirty days only, our two new plan book albums',l These albums each contain 25 photoe and 25 fl of one story, three, four, five and six rooms, of distinc can be built at a most reasonable cost.

Our offer on these two beoutiful albums is: 5t

With your name embossed on each of the album position.

In addition, for the next lhirty days only, we will G sending us orders for these two special albums, our be and foor plans of attractive California homes, many of in the Southern Pine Association's plan book "Modern We will furnish complete setE of blue prints for cash with order. Send us your Orders.

HE PLAN BOOK SERVICE that REPEATS. Our ven of our new albums as soon as readv for distribution. sults. This service was originated by us to foster and build idea of, and desire for, modern homes built entirely of wocil not copies. No expense has been spared to make them the erperienced and practical lumberman, who is interested m

I'ROIII E. P. IIUNTER of Waco, Texas.-We have just received the new phobo albums and blue-prints that you made up for all our yards. This is the only plan book proposition on the market that we have seen which !s strictly a retail lumber dealer's proDo- sition, because the houses are built entirely of wood from top to bottom, the designs of the interior are arranged artistically, having been drawn by one ot the best architects in the State, and the blue Drints a,re absolutely correct in every degail and offer to the lumber dealer the privilege of substituting most any kind of a door or windorv that he may have in stock. These plans are suited for people who are not building handsome homes and who will not engage the services of an architect and will enable th€ lumber dealer to sell the home and dictate to th€ contractor rather Lhan have the contractor sell the home and dictate to the lumber dealer as he is now doing.

'We have ha(l considerable experience in the plan- book proposition, in fact, were the pioneers in the South on plan books, and we want to say that, yours, in comparison to others, is about the same as a PierceArrow to a Ford.

Yours very truly, WM. CAMERON & CO., INC., E. P. Ilunter, General Manager.

"Your Money's Wortl

IIIIIRESS YOUR ONDERS TO

R. TA. WT

Worth ffiMoney

Offering

i retail lumbermen of tfieWest Coast, we offer for the d. 19 and 21.

f' plans, of classy, cozy and comfortable modern homes I exterior designs and attractive interior arrangement that

$25.00. Chech with Order.

gold letters, making them an individual high'class proABSOLUTELY FREE to t{re first one hundred dealers plan book album No. 14, which contains 25 photos ire the achral photos of the beautiful homes shown ,,

ofi the homes shown in these. albums at $1.50 per set,

customers are still our very best ones and are still buying each can be only one ansv/er and that is: Our plan books get re' lumber industry and help the building merchants to create the r plans are made by high-class architects and are creations, practical ever offered to the trade, from the standpoint of an y in the progress of the lumber industry.

or Your Money Back" .LIATASON

DALLAS, TEXAS

These Albums are bound in attractive stifi coverg 12 l'4 x 5 5'8 inches in size and your name is embossed on them in Gold Let' teis, making them an individual high class proposition.

We furnish the plan service for dealers distributed by the LongBell Lumber Co.

'We furnished the plans for the Southern Pine plan book 'Mod' ern Homes' of which 190,000 have been distributed to Lumber dealers.

We furnish the plan service for a large line yard, that has built fully 3000 homes from our plans.

Real servicb is the delivery of the goods and our plan service is the service that repeats for our verY first customers are still our very best customers and are buying each of our new plan books as soon as they are ready for delivery.

JACK DIONNE'S OPINION

FROM JACK DIONNE, Publisher of The California Lumber Merchant-(Extracts from a letter Lo one of his many friends.)

I am glad to recommend both Mr. 'Williamson ancl his plan books to the utmost of my ability, and feel safe in saying to any dealer who inquires that they can pin their faith in him and his representations, and I will endorse any statement he may make.

Mr.'williamson is a life-long lumberman. IIe is a man of means. The plan book business is purely a side-line with him, but he is giving it all his attention because he thinks. and thinks correctly, that the lumber industry needs the sort of asslstance he is furnishing:. His pl&ns are absolutely correct and d.ependable, the best a,rchitects in Texas do his work for him, antl he is working all the time to help INCREASE THE USE OF LUMBER.

Co-operating with Bob 'Williamson in his present work is like makin8 love to a widow-YOu CAN'T POSSIBLY OVERDO IT. I bespeak for him your most f rienally consideration. Your friend, JACK DIONNE.

P. J. McDonald Shows What It Costs to Produce Finished Lumber

It costs procisely $44.M% per thousand to bring rough green cle,ar'Douglas fir lumber'from ship's tackle at San Pedro to I,os Angeles, dry it, finish it, sell it and deliver it on the job in the shape of finished lumber.

This is the exact frgure obtained bfi P. J. McDonald of the Los Angeles Planing Mill Company, after an exhaustive and comprehensive study of the costs of performing' every phase of the operation from the time thet lum[ber is taken from the _ship until it is delive,red into the hands of the customer.

I\tlr. McDonald, who is one of the most successful planing mill operators in Californ'ia, presented his findings at the recent dinner-meeting of the Los Angeles District Lum,bermen's Club.

:His estimates, all the way through, are calculated ,on a base price of $54 per thousand for rough green clears de-

No. 1 and 2 Clear Douglas fir (O. P.) 1 in. random, including widths to 12 in., f. o. b. coast .......$54.00

Wharfage l2lc:, handling $1.20 .

Freight 4c per 100lbs. and 4000lbs. to the M ft.....

Unloading in rough pile back of kiln, one man $.1 per day ; 2 men $4 each, total $13; will handle approximately 24 M per day, or, at cost of per M

Loading on kiln cars 9 M ft. per day, two rnen, one at $5; one at $4. total $9, or, per M

1.32%

1.60

1.00

Taking out of kiln, grading and piling in shed, 6500 ft. per day two men, one at $5, one at $4, total $9 1.38

Depreciation on splits ,and grade through kiln 8 per rcent of cost which at this point'has reached a total of $59.85%

Filling detail orders from shed to mill, two men; one at $6.50, ,one at $4.50, total $11; they will handle 7 Mft. in7 hours at a cost per M ft.of ..

S1S oI 7 M ft., one man $6.50, one m,an $4.50, or $11 per day, they will handle this in 4 hours, or equal to 80c per M ... .80

Rip 7 M ft., average, width 4l in., one rrqian $6.50, one at $4.50; total $11; they will take E hours; ' a cost per M of

1.57

livered at the harbor; on, this basis his estimated cost for this lumber in the finished form is $98.M%.

Adding a, modest 10 per cent for pr'ofit (99.80) he arr,ives at a figure of $107.861. per thousand-the lowest possible pri,ce at which finished lumber can be sold in the Los Angeles territory and enabler the owner of the business to live, he declared.

Obviously, this total willj vary wtith the base price that has to be paid for the green lumber at shipside; and the cost ,of operation will vary slightly fr'om the estimate of $44.06% per thousand, as some of the items that make up this figure are obtained by taking a percentage of the original cost.

,But using $54 as the basis, Mr. McDonald has shown plainly what items have to be included in a proper cost analysis so that th( lum'ber dealer or planing miill operator may kn,ow just what it is costing him to do business.

Itemized Figures Show Costs in Detail

Here are I\{r. McDonald's figures in detail :

P[YtTOOIl.PAl{EtS

and VENEERS EKCLUSMLY

Therelore Panel and Veneer HEADQUARTERS

Southern California Agents for BATAAN MAHOGANY

Penelr and Veneer

CALIFORNIA PANEL & VENEER CO.

955-65 S. Alamcde, Lor Angcler

Stick 7 M ft., or 18,380 lin ft.; average 4/a in., 4ffi lin ft. per hour will take 46 hours; one man $7, one boy $2; orl half time,. as he takes care ol 2 stickers, equals $1.I2% per hour for 46 hours equals, per M B. M.

S1S on drum sander 1 M ft., approximately 25 per cent of this is moldings and will not be sanded; 1 man $6.50, one helper $4.00, total $10.50 per day, o'r $l.3li4 per hour,' will put through approximately 4 M B. M. ...

7.39

2.62

'fally and put into shipping room, one mhn $6.50, one helper $4, or $10.50; they willt handle approximately 6 M ft. in 8 hours equals per M B. M. . t.75

Overhead or machine burden on running this through mill 33 1-3 per cent of machine labor. . 5.17

,(This 33 1-3 per cent represents ground space,occupied by machines and lumber sheds, huildings, machinery, blow pipe account, shaft,ing pulley an.d belt a,ccount; pro rata of engine room, and watchman expense; pro rata of office salary and expense account; insurance and taxes ; compensation insurance; supply account, such as saws, knives, cirtters, files, emerywheels, sticker bolts, oil and the many little items that in a year make up a large sum. Depreciation on buildings and machinery; interest'on capital invested, and interest on borrowed money, if any.) i

This brings us up to a point ready to put on the delivery truck at a cost of . .g 91.06%

Selling commission 5 per cent on $100 5.00

Drayage, pe,r M ft. B. M. (which'should be, at least $4.50)

2.A0 Total ..$ 98.06%

You can drive by a lumber yard at a 40 mile gait, and without slowing down form a pretty accu tate opin- ion of the guy that runs it.

How Overhead Burden fs Determined

{Mr. McDonald arrived at the cost of his overhead burden by charging a proper portion of his ,investment burden to his com'mtercial ,overhead and pro rating the overhead costs to all the lumber passing through his kilns in a year. His investment was itemized as follows:

high. My reply is, keep yodr costs for s,i:g months, or a year, accur,ately, and you will be convinced that you' are not producing mrill finish as ,cheaply as you thought. Many gf you are placing the burden of manufacture on your lum. ber yard and total output.

"tr have given this subject serious study for many years, and I believe you will agree with me, that when hard times come, that is the crucial test, and wq have seen many of our competitors go broke.

"I could take the ,records of our Mill Association 23 vears ago and today, and you would be su,rprised at the very few firms operating then that are runningi tod,ay.

"Why is this so? Is it that they made sufficient money to retire? No. They did not study their costs,'and didn't understand their bus.iness; and when hard times cbme they , went down and out.

"Gentlemen, we are fortunate here in Southern California, the only white spot sin,ce the war, and from present indi. cations this will continue for some time. But r'emember, pres.ent conditions cann,ot co,ntinue, and just as surely as daylight follows darkness, a let-up in ther building industry must come, anci possibly a financial panic.

"These periods come every so often in a century. When it does, it rnay find too many of us unp,repared. Then the test in our industry will come, as before, and it will be a repetition of other -periods, 'the survival of the fittest.'

at Cos! He Says "You will observe," Mr. Mcl)onald declared, we are selling mill finish at ab,out actual cost. rve do so ?

"f have just returned from the held in San Frar.rcisco, which was deed instructive.

"that today Why should Planing Mill Congress

r-ery interesting, and in-

"We met planing m$ll and lumber men from all states West and Northwest o{ Colo'rado. In talking to San Francisco millmen, we found that the m:embers of the San Francis,co Millmen's Association figure, and get not less than $125 for finish. Talking to a Fresno r-nillmran he told me lhey get not less than $130, and as hi,gh as $140 lper M. Why shouldn't we get the same, price as San Francisco? It does seem peculiar that millmen and lum,bermen, m,any of w'hom have heavy investments, do not get a fa,ir reiurn on capital invested.

"I am convinced that many of ,our rnillmen cannot p,roduce as cheaply as figures given here, as my overhead is as low as is possible to operate under.

"Some of you may criticize these figures as being too

Fruit Growers Supply Company

Manufacturers of California White and Sugar Pine Lumber Mills at Susanville and Hilt, CaI.

15O,0OO,OOO Feet Annual Cepacity

B. W. ADAMS, Mgr. Sales Dept. First National Bank Bldg. - San Francisco

.

"I ho_pe everyone in this room will so study the industry, learn their costs and sell their pro<iucts at a sufficientiy high price to enable them to roll up a surplus bank acc,ount that when hard times com.e, we all will be sitting €asy."

Tees' Special Offering this time is STRAIGHT Cars of 1x 1x 6 8 2x4

The retailer who "puts somethinA over" on a customer has learned merchandising backwards.

rut Is the Small Thin$s that'Count" Says the Wise Dealer

By A. O. Hcwitt, Pres. & Mgr. Terry Lumber & Coal Company, Tcrry, Mont.

In our observation a great many Lumber Merchants overlook sm.all things-we might say details-and in our experience these same small things are the A B C of lumbei merchandising. This is how we formed this conclusion.

A careful study of our ordinary farmer customer's wants revealed to us the fadt that the farmer has a definite idea in his head. Let us say it is a hog trough. He comes in and asks what plank are'worth "a thousan'." We used to quote, we did not know any better and neither did he. Explanations followed in response to his (and our) atgument. He 'vlent away disguSted, vowing then and there that when he got ready to build he would send fdr the bulk of his lumber out of town.

One-d'ay the following summer we were amazed and angered to see Farmer Jdnes drive into town with Iour tealms and drive directly to the rail road yards to a car ol brighrt new lumber for a barn. This started our "thinktank" functioning.

We had our yard man, at his leisure, make a few hog troughs. A customer, of the type Similar to F'arm_e-r Jones, came in with the same idea and same question. We found out by questioning that he wanted a hog trough. We showed liim the V type, qudted one plank 60c, the other 40c plus labor and nails making 25c, total $1.25. The trough was sold rvithout arument or delay.

The customer volunteered the information that he h'ad a good acreage of wheat and would need bin room for storagi from the threshing machine and asked if we handled gilvanized grain bins. He said he had seen'them adverdised in farm papers and that they were leak proof, fire proof, and no mice ,could get into the wheat. - After he had gone we got busy on an'idea of temporary wheat bins knowing that his wants would be exactly the same as a hundred other farmers in this section. We made up 'plans and specifications for three types of. itemporqry whe-at bins and two types of permanent granaries, and figured up the cost of material for each. Then we went to the local newspaper and bought space to tell all these farmers abou,t these bins and the low cost of each.

In the course of a fev/, weeks they started coming for those wheat bins. They bought from the backboard illustrations the types best suited to their particular needs-

no questions asked as to price of lumber per thousand-no irguments and no delay. They loaded them-up-and were Jatisfied. Each volunteered the information that later on he would need some other buildings. Some wanted small corn cribs, others wanted hog houses. Still others wanted barns and some would like new houses.

We next had our yard man make a 7x9 A shaped hog house. This was exhibited at our fair and offered as a special premium ito the exhibitor of best sow and pigs. We have had a dozen inquiries as to cost of material for that A' shaped hog house and will no doubt sell a number of them this fall.

Now we are preparing several types and sizes of corn cribs, hog houses, and barns, and v/ill advertise them by circulars to our list of prospects. In m,aking up these circulars we use a medium grade cardboard on which the advertisement is, printed on one side. These are 'then fol.ded, addressed and mailed. No other cover is necessary, which of course eliminates the cost of the envelopes.

We have lo-ng since abandoned the old method of quoting lumber by the thousand and avoided quoting at all except on the finished job w'hen we can. We find the paying of attention to the details-the small things lead to bigger things-give universal sartisfaction to our customers. They volun,teer the informa,tion as to what they hope to build next and we are right there in advance an'ticipating their wants and ready with quotations on the finished job (ma,terial only) and even though lumber is comparatively higher than formerly, there is less quibbling over prices and less and less competitive bills offered for figures.

We are really enjoyin| ourselves where we used to be continually worrying over what our competiltor would do with this bill o. ttral Uitt and what his prices werd on this or that.

We might add here too that we make up our own price lists from costs plus overhead, etc., and percentage of profit on turnover and GET IT from all alike. \Me use National Builders Service to good advantage and are getting results We find it a whole lot easier to sell the customer what he wants thain to sell him lumber. From "Helping 'Em Build" of the National Builders' Bureau, Spokane, Wash.

trxpeit"''fb[s'S."F. Salesmen'S Clu'b' of Russian Timber

the regular weekly'luncheon of the San Fiahciscb J"-ptr,-mafk'et and m.ake-s J1R"r, indi:pendent of odher counLurnber Sale-smen's Club hela at the Palace Hotel, Decem,- tries for ,their supply of pul'p wood for the manufacture gt papef . ':'

ber 4, the guests were Waldemar Toritch, lumberman from Siberia; George M. Cornwall, editor of the .Timberman, Guy - D. Reynolds, Sart Francisco representa'tive of J. A. Fay & Egan; Jack Dionne, Publisher, and' J. E. Martin, Northern California manager of The California Lumber Merchant. irDick" Jones, president of the club, presided. ', Jack D'ionne gave an interesting and instructive talk on Salesmanship and the merchandising of lumber.

Mr. Cornrvall gave a short talk 'on the timber ,resources of Russia and introduced IVIr. Toritch.

Mr. Toritch gave an excellent address on the timber wealth and lurn,ber conditions of Russia and Siberia. He stated that there are 750,000,000 acres of vi.rgin timber in Russia and that with'in three to five years Russia is sure to take its place with the other nations in the lumber trade of the world. Stumpage and labor are much cheaper there and lumber will be produced in su'ch large quantities that it will be able to compete with the United States,. Canada, and the Scandanavian countries.

The commercial trees of Russia are pine, fir, and larch while the spruce is of poot' quality and of little commercial value. Oak, ash, elm, birch, and maple are the principal hardwoods, but they comprise only a sfiall percentage of the ,total stands. He said that timber operations in Siberia at the present tirne consist of concessions from the Governm,en,t to Russians, who are financed by the Japanese. The lumber from these operations. are made into pulp for the

Japan heretolore has depended on Canada, the lScandinavian countries, and the United States foi theiilsupply gf pulp wood, but owing to distance, transportation Jrom those

APRECIATION FROM WASHINGTON CITY

My Dear Mr. Dionne: "I want to congratulate you on the article entitled "Ambition-Confidence-Determination" in your issue of Ootober 15th. It certainly is a very stirring article and I enjoyed reading it very much. Articles like this are inspiring and do a great deal of good."

R. G. Merritt, Executive Secretary, Central Com' mittee on Lumber Standards, Washington, D. C.

countries has presented many unfavorable circumstances and made the supply uncertain.

Mr. Toritch says that Russia "may be down but she is not out," and thlat the timber, mining, and fishing resources of the country will bring it back s,oon. He says that the native timber is easy to work and that it will be put to thd front and that the income received from the 'timber and lumber operations will be utilized to pay the w,ar debt oi the country and place Russia back to where she belongs.

605-606 Fife Building

SAN FRANCISCO

We have ready to mediate shipment: car available for im-

1 Car 1x3 to 1x12 R/L No. 3 Clear Fir Finish S4S. Contains SOVo lxl2.

Earl Hoffman has personally inspected this stock and guarantees it to be strictly up to grade.

'llhatos What Old Caesan Did

When Caesar took an eastward ride, and gabbed the Gauls of Rome, What was the 6rst thing that he did to make them feel at home? Did he increase the people's loads and liberty forbid? No; he dug in and built good roadg-1h31's what Old Caesar did.

Did Caesar put the iron heel, upon the foeman's breast? Or did he try to make them feel that Roman rule was best? What did he do to make them glad he came their lands amidst? He built good roads in place of bad-that's what old Caesar did.

He built good roads from hill to hill, good roads from vale to vale, He ran a good roads movement till old Rome got all the kale. He told the folks to buy at home, built roa& their ruts to rid, Until all roads led up to Rome-that's what old Caesar did.

If any town would make itself the center of the map, Where folks would come and settle down, and live in plenty's lap, If any town its own abode of poverty would rid, Let it go out and build good roads-just lilce old Caesar did.

\,t/. H. WOODS RETURNS FROM TRIP OVER STATE A-ND REPORTS BUSINESS GOOD

W. H. Woods, assistant-sales manager of the, Coos Bly Lttnber Co., has returned to San Francisco, after a three peeks business trip through the state calling on the lumber trade. i

To make a complete survey of the lumber situation, he traveled with the company's representatives over their re-

spective territories and accompanied J. A. Thomas and S. M. Landrurn in Los Angeles a,nd Sbuthern California; Ralph Duncan through the San Joaquin Valley; Al Rantilla in the Salinas, Napa and Sacramento Valleys; Earl Davis Oakland and East Bay territory, and Enoch Holmiberg in San Francisco.

He states that business ,conditions throughout the state are very prosperousi and that the demand for lumber is excecdirrgly good.

REDWOOD and FIR

WE CARRY A LARGE WHOLESALE STOCK AT OUR OAKLA,ND DISiTRIBUTING YARDS WHICH ENABI FS US TO GTVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDW@D AND FIR.

Lumber By'Products, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

LUMBER PRODUCTION IN CALIFORNIA LOWEIR IN 1921 THAN IN PREVIOUS YEAR

The total production of lumber during l92l by California, Nevada, ,and Utah, according to preliminary statistics of the Department of Commerce was 1,368,427,0C0 feet, which is a decrease of 8.1 per cent com,pared with the cut for the preceding year.

The reported production of lath was 52,632,000 in 1921 compared with 37,175O00 in 1920 and 54,426,W in 1919, and that of shingles was 121,345,000 in 1921 compared with 167.555,C00 in l92O and 192,362,000 in 1919.

The cut of redwood was reported as 469,934,000 feet in l92l compared with 476,m3cf/u- feet in 192O, and the prol duction of sugar pine lumber in California was 133,757f[0 feet in l92l as against 141,134,000 feet in 1920.

The production ,of California and Nevada ,is grouped together in the report and by species is divided as- follows: Western yell,ow (white) pine, 458,086,0@ feet; Do'uglas fir, 12j,373,000 feet; White f,r,'138,673,000 feet; Redwood, 469,934,n0 feet; all ,other species, including sugar pine, cedar and spruce, 170,672,ffi Ieet.

rProduction for the state of Utah was very slight, bein'g only 7,689,O00 feet.

EXPORTS TO MEXICO INCREASE

A substantial movement of lumber has started within the last few weeks frorn San Diego to Mexico. Nearly every vessel that travels along the west coast ,of Mexico now" carries a cargo of lumiber. The principal demand is for finished lumber and small d,im,ension. In normal times Mexican por'ts get much of their lumber direct from producing centers in the North, but now the movement consists mostlv of local shipments out of San Diego.

WARD LUMBER CO. BUYS ANOTHER YARD

The Ward Lumber Company of Modesto, one of the most enterprising retail yard concerns in the valley, has bought !!r_e yard and business of ,the Modesto Lumlber Company at Waterford. It is understood that P. A. Oswald, will remain as ffIanager.

BLINN WHARF NEARLY COMPLETE

The new dock and wharf ,of the L. W. Blinn Lumber Company at Wilmington is practically complete and w,ill be occupied by the owne.rs by the first of the year.

MR./AND MRS. SPAI-DrNG RETURN

Mr. and Mrs. W. R. Spalding of Visalia have returned ho'me from a three-months' trip through the eastern part of the country. They traveled through- the Panama Cinal and visited all the points of interest aloqg the Atlantic Coast and inland. They report a delightfuf tim,e but rglad to be back in Californ,ia.

HARDWOOD MAN CALLS ON CALIFORNIA TRADE

W. T. Gillespie, sales representative for the Memphis Hardwood Flooring Company of Memphis, Tenn., has.been calling on the lumber trade of the state in the las,t few weeks. He reports a steady demand for hardwood in all parts of the country but California continues to be the biggest individual con,sumer.

REYNOLDS IN S. F. FOR FAY-EGAN CO.

_ Guy D. Reynolds, Pacific Co.ast representative fgr J. A. Fay & Egan Co., manufacturers of Wood-Working machinery, is now located at the cornpany's new warehou se at 2@ Spear Street, San Francisco, where they will carry a full supply of wood-working equipment. J. A. Fay & Egan, Co. are one of the old established machine companies- of the cou-ntry having been in business since 1830 and only recent- lI !3ug purchased a new' plant at Oakley, Ohio, a suburb of Cincinnati.

Up and Down the State

GEO. WEIR OF COOS BAY LUMBER CO. REPORTS BIG DEMAND FOR PORT ORFORD'CEDAR

George Weir, Sales-Man'ager of the .Coos B1f Lumber Co., reforts that the demand for Port O'rford Cedar, both domestlo'and in the Orient, is active a,nd that their mill at Marshfield, Oregon, is working to full capacity.

He says that there has been considerable demand for Port C)rford Cedar ties in China and owing to the physical characteristics of the wood, is is well adapted for this use. Japan continues an active market for port Orford Cedar logs. Mr. Weir states that Japan will always be a goodi mirket for Port Orford Cedar; that Japan has a species of cypress andl cedar gr,owing in the islands 'but owing to restrictions that are placed on the cutting of this timber by the Governm;ent, it is necessary to look to outside markets for their supply bf cedar. The Japanese are accustomed to working cedar; like its qualities; and for this reason Port Orford Cedar will ,always find a ready market there.

Shipments of shop and the other upper grade of Port Orford Cedar to the Atlantic Coast and Eastern markets havd also been heavy during the past year. The Coos Bay Lumber Co. are the largest manufacturers of Port Orford Cedar on the Pacific Coast and Mr. Weir states that their total production of this species during the past year will compare favorably with other years.

SPRING

Oh, the poplars burn gold in the sheen of the sun, And the little rvinds whisper and sing, For a sparkle of dew As it catches the'skies

Is a twinkle of blueAnd it matches her eyes-

Let the forests turn gold in .the sheen of the sun, In my heart'it is spring, it.,is spring.

EASTERN LUMBERMAN TO LOCATE IN STATE

' Hugh P. Brady, until recently connected with the A. C. Dutton Lumber Corporation at Poughkeepsie, N. Y., has arrivbd in California and probably will locate in the state permanently. He and Mrs. Brady drove across the continent and visited the Northwest before coming South. Mr. Brady has been a salesman for the Dutton organization for nearly l0 years.

lltlUGTAS FIR IlI CARGtl I.tlTS

We can make probpt all rail ehipments

FRANK BURNABY, PROMINENT CHICAGO LUM-' BERMAN, VISITING IN CALFORNIA

trlrank Burnaby of Burnaby Bros. Lumber Co; of Chicago is passing a few weeks in Southern California and getting acquainted with the lumbermen in that territory. His family are spending the Winter in Pasadena so he plans to remain until after Christmas. Mr. Burnaby advises that trade in the Chicago territory has been very active this Fall. He looks for a continuation of present conditions well into the new year.

Besides being an active partner in the Bu.rnaby Bros.. organization, Mr. Burnaby is president of the Chicago Lumber association, corirprising more than 300 firms,in that city, and devot€s much of rhis spart time to the executive affairs of that offi'ce; he also is a director and treasurer of the Am,erican Wholesale Lumber association; also a golf pl'ayer of no mean ability.

REDWOOD PRODUCTION HEAVY

Fourteen Redwood mills report production of. 8,527,Cffi feet, shipments totaling 7,573,W feet, with a gross new business of 5,791,000 feet for the week ending Saturday December 2, accordin,g to the association summary.

H. R. FATLING OPENS NEW AGENCY

Harry R. Failing, on,e of the most successful advertising men in the Northwest, has just opened the H. R. Failing Advertising agency ,at 327 Failing Building, Portland, Ore--

We bave ready for prompt rhipmcnt from our Bay Point, Cd., plent, a conridcrable quantity of

to lx 12

Common Cedar Boards

We are ready to take cutting onderr for & and 4-inch C.ommon Cedar Wharf PlanHng.

In the average citv, erren t,he most progressive city, there is plenty of business for everyl dealer, wheth,er he handles paint exclusively or merely as a mlore or less important side-line to some other business. And when, all the retailers have landed ,their share of t,he possible trade there will be l,ots left over for the aggressive new-comer who bu'tts in tomorrow or next day. That's a rpeculiarity of the paint business.

T,he factor which is going to bulk largest in paint sales for m.any years to come is paint education. The averrage

BRININSTOOL BUSINESS NOT HURT BY FIRE

The fire which destroyed the varnish plant of the Brininstool Company, prominent Los Angeles paint and varnish manufacturers, last Tuesday has not affected the business of the corrpany in any particular. The paint factory was not hurt in the least. The company is continuing to do business, is accepting orders'and making deliveries same as usual.

man needs less to be convinced of the merits of your par'ticular brand than of the desirabilitv and advisabilitv of pain'ting. The average town could spend double, triple and

BETTER PAINT MAKES

BETTER HOMES

We have a paint proposition to live lumber dealers, who desire to handle paintg of quality and backed by sendce

Our materials are made for people who know what good paint will do to improve the acceptability of their lumber.

quad,ruple the amount it now spends'in paint and still ther-e would be landmarks with weatherbeaien walls in their ""Ga".tt veriiably shrieking to be clothed by the painter's kindly brush.

Th'e surface of the paint field has been barely scratched by the reta,iler. The number of men who paint t'heir houses "itd "to.". and offic'es understandingly is relatively-small' The majority of people who paint - do so spasm'odically' They wbula, ii tuity'educatedion the su'bject, paint regularlv. with benefit to the dealer as well as to themselves'

SASH AND DOOR DEMA"ND RUNNING MILLS TO FULL CAPACITY SAYS OSGOOTD

'lDemand for high grade sash and door stock continues with regular mtid-ieaJon vigor," says Robert S. Osgood, *anagei of the big Los Angeles office and warehouse of the Wheeler, Osgood Company.

"Our factory ii increasing production gradually but it seems that we cannot keep up with the orders.

"Demand iri Los Angeles ,is much stronger than in the country at large, and the annual prediction of the-pessimists ihatthe-Los Angeles building movement will slow down are meeting with usual disaster.

"However, *" ft. fortunate in having an ample stock in our I-os Angeles warehouse and are able to supply the local trade without interruption.or delay."

Since the bcginning of tine, marr'g faith har been formded on tbe things that endure-the mourtaint, foreltr, lakes and strearnr.

For two generatione men who know how to create and buitd fme thingr have accepted

PIONEER PRODUCTS

Ar their Standard

Kirby Lumber Company LaunchesHuge Hardwood Institution

For the past tw,enty-two yeers the Kirby Lumber Company has ,been one of the largest manufacturers of Yellow Pine in the South and notwithstanding the fact that this com,pany still has some four 'billion feet of standing pine stumpage, it is now commencing the rnanufacture of hardwood upon a lartge scale.

Two years ago in a settlement of its stumpage contract with the Houston Oil Company, the Kirby Lumber Company acquired all of the h,ardwood owned by that company, and this stumpage, in addition to the stumpage then owned by the KirblLumber Company, gives it hardw,ood holdings of conside.rably over one billion feet. These figures are based on estimates of expert hardwood m,en who have cruised the timber and includred in their estimates onlv high grade hardwood stumpage. The Kirby Company now owns all of the pine and hardwood timber on approximately one million four hundred thotrsand acres.

The main stand of this hardwood tim.ber is in t'he Neches River Valley, and'throughout the entire holding 1gd gum predominates. Approximate,estimates of the relative quantities of various species of hardu'ood indicate 'about 60 per cent red lgu'm,r lg per cent 1r'hite oak, 5 per cent red oak, 5 per cent red cypress and 10 per cent m'iscellaneous such as ,ash, tupelo, beech. magnolia, and so forth. Because of the predominance of red gum the Kirby hardwood operations will feature as their specialty in the h,ardwood trade, "Neches Valley Red Gum." This gum is extra large in size and of particularly fine quality.

Pine and Hardwood Segregated

When the question of manufacturing this hardwood

stumpage was approached, Kirby officials at once recognized the, necessity of completel,v segregating the yellow prn,e and hardwood operations, realizing that the logging, manufacture and sale of hardwood is an entireiy different business from yellow pine, and the only point in contact between the pine and hardwood operations exists in the instructi,ons to pine logging superintendents to cut and ship to the Voth mill only'the very finest hardwood logs,gonvenient to yellow pine logging operations. Separate hardwood logging operations were, immediately arranged for in strictly hardwood territory as a main sourc€ of Jupply. for the hardwood nr{ills. . Foi the operation of the hardivood mills a complete hardwood crew from general manager to water Fy has been organized, so that from the outset every foot oJ hardwood lumber manufactured' will be handled bv people'fully acquainted with the hardwood business etim,,inating all experiment. This principle will be ,rigidly adhered to.

.At_ the present time the Voth Hapdwood Company, which is a subsidiary of the Kirby Lumber Company, is operating a double band mill at Voth, Texas. preient plans of the company include the building of two more mills similar to the mill now in operation, ihe installation, of one or two veneer units, the building of a hardwood flooring plant, ari.d billet mills for the manufacturing of hickory tim'ber, as well as ten small rntills designed to-cuit ties from the small and rough timber. Some of these tie mills will follow the ,h,ardwood logging operations and clean up the woods, as only the high grade logs will be sent to the large mills, while other mtills will be put into scat-

CHAIN TN KTRBY HARDWOOD MTII.

tered hardwood tracts cutting the low ,grade tim,ber, th'e select logs being sent to the large mills as accumulated.

Exclusive of.the capacity of the tie mills these plans call Ior a hardw,ood production of s'eventy-five million feet per year by the end ol 1924.

Mill Is Modern and Up-to-Date

The mill at Voth is onet of the most modern and up-todate hardwood plants in the United States, and in its -construction and operation incorporate a number o{ unusual featu.res which are w,orthy of revierv.

The mill itself is equipped throughout with Filer ct Stowell machinery havin'g two eight foot ,band, mills; an eight foot bancl resaw; two double edgers; a ten saw trimmer; slab slashers ; fu,el hog and butting saw for the trimrming of tim'bers. The daily capacity is one' hundred' thousand feet. The mill has been runn,ing three and one half months, and during the month of Novernbet' ,average d better than ninety-one thousand feet per day, with the best day's cut of one hundred and six thousand feet.

From the mill the lumber passes to a double-deck sorting table two hundred feet lon,g, the sixteen foot lengths passing over the upper deck, the shorter stock going to the lower d,eck. On the sorting table the lurnber is separa'ted, each kind, grade, length and thickness going into a separate package of uniform width and height. i

These packages are picked up by an "Industrial Works" eighteen ton, specially built locomotiv,e crane an,d, loaded on flat cars set fore and aft of the crane, each flat car carrying seven packages. Each packaig'e rests on two pieces of three by three o'ak, ,about six inches longer than the width of the package. These, bearings fit int,o stirrups on the crane chains. Packages from the upper deck are picked up direct, while'those from the lower deck are run out on to ,a transfer car.

The crane conveys these bulk packages to the stacking platform which is provided with fifteen separate track-

ways. Six of thes,e are built with a slight incline toward the stacking table atr the rear. The crane places the bulk packages on short dry kiln trucks. These packages are run to the stacking table as .requi,red, and th.e empty trucks returned to the front. There are six stacking tables, two nnder each shed, which are so arranged thatl the stacked lumber may go to the dry, kilns or to the yard for air d'rying as desired. Two men work at each stacking table.

Ardjusta'ble Gate Insures Even Stacks

Uniform stacking has long been desired and under the arrangements at the Voth plant it comes very near realization. A gate that can be ,raised or lowered to fit the height of the stack, carries slots spaced on, two foot centers for the placing of t,he sticks, e.ach gate carrying two

SORTTNG CHAINS_TWO DECKS.

STACKING PLATFORM. \

sets of slots, one perpendicular for kiln stacking, the other slightly inclined for yard stacking. Eight foot stock is stacked with the sixteen foot, and six foot with, the 'twelve foot, with a doublihg of sticks occurring at the center of each stack. so as to leave no loose ends. Each stack rests on two pieces of three by three oak, and these in, turn rest on shsrt dry kiln trucks. Each stack or package is exactly four feet wide, and contains, thirty-three layers of inch boards for the yard stock, or forty-eight layers when stacked for the kilns, and is an absolutely perpendicular stack for the kilns, or with a "lead" for the yard. A single cover of number three boards is placed on each package of number two and better. The sticks in the slots eliminate guess work and the sticks are always in a uniform line. Stacked packages are built on tracks having a slight inclin'e toward the main yard line.

When a package has been stacked it goes to the transfer car, if for the kilns, which transfer is made direct without any crane lift. If the package is for the yard it id rolled back to the track end of the platform, where it ig again. picked up by the crane and transferred to flat cars. So far only two bearirrgs h'ave been found necdssary fbr inch lumber, and there has been no trouble about sticks dropping out, even with 'sixteen foot stock.

When the'two flat cars have been loaded, the crane proceeds to the yard with its cars, traveling under its own power at the rate of eight miles per hour. drriving here, iach packagp is pickdd up in turn |and. set onr its prroper: foundation, or on the top of the ploper uncompleted stack, three un,its making a com,plete stack. The two bea.ring

sticks remain as they were, and three more are added to afford proper base support. When a package rests on another in the yard two pieces ten feet long.are used fore and aft, as a tid bar for two stacks. Views of the yard show that it is possible to build th'ese packages so as to have a stack with uniform pitch and "pull" fromt top to bottom. Int shipping from the yard this process is mlerely reversed, the crane handling each package as before, and conveying it to the shipping dock, wher'e the inspector . (Continued on Page 42)

Every clang of wedding bells means a new prospect for the lumberman.

HANDLING PACKAGE BY CRANE.

TYPICAL SCENES AT BIG KIRBY HARDWOOD PLANT

HOW PACKAGES ARE DELIVERED IN YARD.

HOW KIRBY HARDWOOD IS PILED

KIRBY LUMBER PILED ON SOLID FOUNDATION

(Continued from Page 38) takes charge, .putting the covering boards and sticks into racks whiiir-the oraie later returns to the stacking platform. The shipping drock has a capacity of ten freight cars u,nder roof and has ample space for storing lumber found above or below gradd.

Railrcad Serves Entire Yard

The yard has streets thirty-five feet wide with a standard gatige track laid with sixty pound rail, extending dowrl the ienter -of each street. While it may detract from the svrnrnetry'ot ttt. yard, it has been found advisable to place siacks with their -r'tails" toward the street. Alleywayd ten feet wide separate the stack at the rear, allowing plenty of air space. The streets and alleys are North and South, with'the stacks placed East and West, giving the prevailins South winds free access betwe,en the layers. The stack boltoms are so built that there is also an abundance of free air space under the stacks.

The gen,eral plan and construction of the yard is- of particular interest, and all who have seen it have voiced the opinion that it is the last word in the care of hardwood himber. There will be no loose sticks or loose lumber at any time about the yard, and-at no.time will there be more thin four rnen at work on the yard, and 'these men conL sist of t,he locomotive crane cnew.

The fouridations are all of concrete, and the stringers are steel raild cut to sixteen foo-t lengths and embedded in the concrete base. Each pair of foundations measures ten feet in width, accommodating two four foot stacks with two feet of air space between. The outside blocks of each foundation are single, twelve ,by fifteen inch totps, while the inside on€s are double, fifteen by thirty-six inch tops, and car,rv the two ortside rails of the two stacks. Four feet of sbace is allowed between each set of foundationb. The rear block is sixteerr inches above the ground and the

front block thirty-two inches high, conforming to the standard pitch of one inch to the foot.

furing the time this yard waq building many -operators both pin6 and hardwoodf who visited the plant, voiced some doubi as to'the abilitv of the crane crew of four men to stack the product of iuoh a large mill, and send in sufficient quanlity of stock to the loatling platform, but it has been demonsirated by actual experience that the plan is a feasible one, and it works admirably in every particular.

To the buyer of hardwood lum'ber the arrangernent and construction- of the Voth yardr is perhaps the most important thing about the plant. Plenty of ail .space and nar' iow piles and complete elimination of rotting stock bottoms means a well cared for stock. With the assurance that the lurnber will have every oplportun'ity to dry thoroughly and flat, guarantees a product {rom. this yard that cannot be excelled. Expe,rim,ents already conducted to ascertain the drying properties of the yard and yard arrangements have proven beyond a doubt that the plans of those designing the yard have not miscarried.

M,oore,Dry Kilns Are Used

The dry kiln equipment consists of four units of Moore Moist Air Dry Kilns with a total drying capacity of two hundred thousand feet, or daily output of twenty-five thousand feet. T,trese kilns will 'be used exclusively for the drying of sap gum and magnolia direct from the saw bringing it down to the weight of air dried stock that has been yarded for four or five months, and turning it out'bright and flat. In order to insure the flat drying of the top layers of each stack, short steel rails are placed every two feet on top of the stack. No attqmpt has been made to atrtain the low moist content required for'factory use as the full capacity of the kilns is required for handling the gneen stock.

The storage warehouse for this kiln dried stock extends from the rear of the dry kilns to the loadring track. This

TTIE BATTERY OF DRY KILNS.

affords ample storage ,room for the surplus kiln dried stock and also perrdits 'the kiln trucks to be rolled down to the shipping tracks where the lumber can be loaded into c,ars without rehandling.

In connection with the sawm,ill a fully equipped planing mill is in operation. This mill can resaw, rip or d,ress in accordance with the demands of the mlarke't.

'Ihe mill site at Voth is particularly advantageous. It is served by two railroads-the{ Santa Fe and the Southern Pacific. It also has a deep water connection with t,he, P,ort of Beaumont. The Voth Company owns a fleet of barges and tttgs, so that any stock for export can be load'ed at the mill wharves and transported to ship side withou't any further rehandling, insuring export customers against damage in handling and shippjng.

Special Departmeurt for Sales

Hardwood sales will be handled by a special ha.rdwood department of the Kirby-Bonner Lumber Company which company is sales agent for all of the Kirby Comparnies, and as the hardwood production is increased the hardwood sales d'epa.rtmnnt will be augmented so as to place the sales of hardwood in the hand,s of experienced hardwood salesmen. With this complete segregation of hardwood operations and sales from pine ,operations and sales the KirbyBonner Lum,ber Company will be able to serve the hardwood buyer efliciently and completely.

It will be the endeavor of the h.ardwood department to build up fo'r its pr'oduct the same enviable reputationt that has been so long maintain,ed by the pine department, a,nd they' confidently expect that it will not be m,any years before the extpression, "Is It As Good As Kirby's?" will lbe as merited for the hardwood product as,it has been for the pine.

A COMPLETE KILN PACKAGE

HOO-HOO DOINGS and SAYINGS of TOM

NEW VICEGERENT AT SAN D'IEGO IS HIGH POWERED SALESMAN

When the proverbial big noise of Hoo-Hoo land reached out and grabbed Ered Hamilton as vicegerent snark of the San Diego district they picked not only a loyal and faithful member of the Order but a high-powened lumber salesman and an all-round good fellow as well.

Fred has been a cat for fifteen or sixteen years. Look at his picture anC you will see that he was but a tender youth when he joined. That was in Winnepeg, and going into the Order in those days was no Sunday school Fred Hemilton Plcnlc.

Being a native Canadian and a natu.ral born salesman it was inevitable that he sooner or later should join the sales force of the Rat Portage Lumber Co., wh,ich wag the most powerful organization in the lumber field at that time. Before starting to sell lumber Fred had sold insurance, phonographs and various other comrnodities that the folks in Canada needed-or that he convinced them that they needed-so it didn't take him long to "knock 'ern dead" with the dealers on the Canadian prairies. Among his best friends today are those same dealers.

For the last five or six years he has been connected with the sales force of the Benson Lumber Co. at San Diego and at the present time is the capable and energetic sales manager of that enterprising organization.

WHITSON IS VICEGERENT IN NEWLY CREATED ORANGE COUNTY DISTRICT

W. R. Whitson, Manager of the E. K. Wood Lumber Co., Santa Ana, Calif., is now the Vicegerent for the latest jurisdiction to the growing family of Hoo-Hoo. The District over which he will preside is the same as that of the Orange County Lumbermen's Club.

The selection of Mr. Whitson rvas made by C. D. Le Master, Senior Hoo-Hoo, who is forever on the alert and constantly reaping the best available men upon whom to bestow official duties in the Order.

California, as a matter of course, now is a hotbed of HooHoo activities and the acquisi'tion of this new district is certain to heighten the pace at which events have been moving iq the past.

S. F. CATS,TO HAVE REGULAR LUNCHEONS

Henry F. Faull, vice-regent snark of the San Francisco district, announces that plans are now well under way for the regular HooHoo bi-monthly luncheons and that the first meeting will bd held before the first of the year. The boys are all glad to get this announcement and they are looking forward to these luncheons with much pleasure.

One of the honored guests at the big Hoo'Hoo annual in Detroit last September was Miss Maybelle LeMaster, the charming two-and-a-half-year-old daughter of Mr. and Mrs. C. D. ("Lee") LeMaster of Fresno.

"Lee" was elected supreme senior Hoo-Hoo at this convention and while he,is a popular fellow by force of his own personality and his own accornplishments for Hoo-H,oo, nevertheless his strength and his sfanding in the organization.were substantially enhanced by the presence of his fair daughter.

Little Maybelle made the trip across the country with her ,proud parents and had the 'time of her young 1ife.

LITTLE MAYBELLE LAR BELLE OF LeMASTER WAS POPUHOO.HOO ANNUAL

Fifteen Points rn I Sa[esmanshnp

Bv C. M. ELLIOTT Owene-ParLr Lumber Company Lor Angeler

l.-There is no better slogan than that adopted by thc Rotary clubs-"Service Above Self-He Profits Most Who Serves Begt."

2.-Your housb, or your firm, or your plant must be right; you cannot sell succeesfully if your house cannot back you up.

3.-You must be prepared; know your line intimately and be ready to answer every inguiry no matter how trivial or absurd it may seem.

{.-p6n'1 be a mere order taker; be a real salesman.

5.-See that your drders are properly made out so that your order department can give them dispatch.

6.-Keep informed on the stock in your yard, and what moves slowly; then make a particular effort to sell the slow-moving stoclc.

7.-Give $1.00 value for $1.00 order and give 25c service for each $1.00.

8.-Study your customer's wants and see that you keep his business in mind when you hear of an order that he can supply.

9.-lf calling on a Purchasing Agent, help him to learn your line. If he doeg not understand lumber see the engineer and get the order right.

10.-If you give this gervice your customer will always have you and your house in mind.

I l.-If he is busy when you call, call again. Your time is his for the time being.

12.-Build up confidence. Never ask for an order, but of what service you can be to your customer.

|3.-Every day you must learn something from the previous day's experience.

|4.-After all is said and done, service is more to the cuetomer than price.

|5.-Salesmanship is work, hard work and close application to business. Do it today and not tomorrow,

more than 100 lvMVERITIS

are busily engagd in the fleasant task of manufacturing and eelling

WEAUER R00FlltG

AU of the above nentioned believe that "he profits most who reryec besttt and no orrder receives any but the most courteous, prompt attention.

The orderer gets the thanks of the orderee as well as success vibrationr for the rest of his natural life-+fter that, he is beyond our help.

Weaver Roof Go.

Manufacturers of Roofings and Papers

LOS ANGELES, U. S. A.

GAIIFORlI IA WH ITE

PAUL BUNYAN LATH, sheathing and lath combined in one piece. A p.rfect bond for stucco. A solid job of sheathing. One less item of material to buy. Reduceg cost.

The RED

ANd SUCAR PIlIES

Building lumber and Finish. Factory Lumbea Pattern Stock. Wide clean and uppers for drainbmndr and slrelving. Siding and Moldings, Lath and Shook.

Over 2(X),0(X),OOO fe€t ennually. Continuous year'rourd produc{ion

Don't Advertise Just to Beat Your Competitor Out of Trade

Another old fashioned and erroneous idea about 'advertising that exists still in the minds of lots of lumibermen is that advertising shouldi be do,ne for the purpose of helping entice your building trade AWAY frour y'our contpetitor' and TO yourself ; to induce the fellow who is in the market for building materials to buy from YOU rather than from someone else.

Bringing the customer your way when he decides tc build, something lS one of the functions of your advertising, but it isn't the main'one. The main one is to MAI(E HIM DECIDE TO BUILD. See? When you furnish a m'an with a building IDEA and thus cause him to de'cide to secure that building thing, or function, -or whatever it may be, then you have accomlplished the fu,ndamental thought in merchandising-you have accomplished something by CREATING-business.

Look at your publicity efforts in that way. NOT as a mean,s of taking trade away frorr\ the other fellow, but of inducing the public to buy those thin,gs which you have to sell by selling them on the idea of wanting something that

The California Rail Trade

your materials will build. In that way you will help create a bigger and better local consumption.

And it is safe to sav that the fellow who falls for the build,ing IDEA and decides to adopt it, will buy his materials from the man who furnished the fundamental thought back of the purchase..

T. D. WOODBURY, POPULAR FOREST SERVICE OFFICIAL, IS MARRIED

T. D. Woodbury, Assistant District Forester in the United States For,est Service with headquarters at San Francisco, and Miss Kl,ara Pedersen'of San Francisco, were married at the hom,e of Mr. E. B. Lacer,41 18 South Figuero,a Street. Los Angeles, on November 25.

Mr. Wootlbury hal supervision of all timber s'ales in this District, he -is well known and popular with the lumbermen of California, and the Pacific Coast. He is a graduate of the Y'ale Forest School, 1905" Upon his graduation his first assignment was Forest Assistant on the B'attlement National Forest irl Colorado. Later h'e was transferred to t,he Pike National Forest, and prior to his coming to the Pacific Coast, was enga,ged in Silvicultural Studies with headquarters in Denver.

Mr. Woirdbury is one of the most pr'ominent men in the United States Forest Service and is held in very high regard by the entire lumber fraternity of the West.

Mr. ind NIrs. Woodbury will make their home in S. F.

A. H. COLE ON TRIP TO N'ORTHWEST

A. H. Cole, General Manager of the Slade Lum'ber Co', has gone to the N'orthwest on a two-weeks' busines9 trip. ffe w;tt visit Po'rtland, Grays Harbor, Seattle and other lumber sections adjacent to Puget Sound. He expects to return to San Francisco for the holidays.

LIVE VALLEY DEALER VISITS BAY CITIES

C. L. Burnett, of the C. L. Burnett Lumber Company of Exeter, was a recent visitor to San Francisco. He was visiting among his lumber friends and also spent considerable time doing,his Christmas shopping.

"The customer is always right" policy m4de Marshall Field the world's most noted merchant.

PAUL BUNYAN, hcro of old-tiru lunbcr cup fablce. Illustratcd book nailcd frcc. Mention Califomia Lumber Mcrchant.

"Largest Producers of Colifornia Pines" RIUER TUMBER GO.

Random Items-Mill Run

WHITTIER LUMBER CO. MOVES INTO ATTRACTIVE AND SERVICEABLE NEW STORE

One 'of the real classy' retail lumiber stores in Southeqn California is that now-occupied by the Whittier Lumber Company at Whittier. The place contains all the latest ideas in accomtnodations and conveniences for the trade, is beautifully finished and provides an effective display for both hard and softrvoods.

An attractive showing of plans and plan books and service features for both the men and women customers are some of the distinct points of interest'

But the most unique, as. well as the most efiective, feature from, an advertising standpoint is the floodlight thrown against the building at ni,ght. The light-a powerful ,electric globe-is attached to ,a high post across the streeV and serves to illuminate the handsom,e new building and its surroundings.

Inasrrluch as C. W. Pinkerton, owner of the Whittier Lurrtber Company, is p.resident of the State Association h,e surely is going to set a good example to the other retailers of California.

LIVE RETAIL YARD MANAGE.R VISITS S. F.

H. M. Schaur, m,anager ,of the Tracy Lumber Company, spent several days in San Francisco recently discussing business with A. J. "Gus" Russell, Manager of the Santa Fe Lumber Co. Mr. Schauer reports business good in lris locality and that Tracy has been making a great many municipal improvements. The Tracy Lum,ber Company is one of the retail yards owned by the Santa Fe Lum,ber Company.

MR. AND MRS. FLrNN ON EdITERN VrSrT

C. F. Flinn, Manager of the A'Tbiffi Lumber Company, with headquarters at Albion is leaving tomo,rrow for Cihicago. H,e will be accompanied by NIrs. Flinn and they plan to spend the holidays with their daughter, who is attending Beloit College. Both Mr. and Mrs. Flinn are graduates of Beloit and are lookiing forward with much pleasure t'o greeting some of their old campus {ri,ends aigain. They plan to retgrn to California after the holidays.

DIMMICK BACK FROM TRIP TO MILL

"Bert" Dimnrick, sales manager for the California & Oregon Lumber Co., has returned to San Flancisco, after spending several days at the comrpany's m,ill at Brookings, Oregon. Bert reports that everyt'hing is progressing nicely. at the mill, but the car shortage is bad and holdin'g r1P snlpments.

CHAMBERLIN BACK FROM PASO ROBLES

Ed. Chamberlin, of the W. R. Chamb'erlin & Co., San Francisco, is back'again on the job afte4 spend,ing a threeweek's vacati'on at the Paso Robles Hot Sp,rings. lIe reports that he had a fine time.

NEW ORLEANS DEALERS TO USE STANDARD GRADES

Fifteen ofi the leading retail lumber dealers in New Orleans, comprising a large majority of all lumber yards in the city, have entered into an ag"reement effective January 7,1923, to adopt and use the st.andard specifications for grades of Southern YellowPine lumber issued by the Southern Pine Association in their sal'es ,of this mraterial. No other grades and rules will be ,recognized or used by the dealers who are parties to the a,greem,ent. This action means the abolition by the dealers signing the agreement, and the virtual abolition in New Orleans, of thd old Contractors' & Dealers' Exchange grading rules, which have been in vogue in New Orleans for the greater part of the last half century.

TO DRY RAISINS IN LUMBER KILNS

Raisin growers in the vicinity of Madera have made arrangenxents with the Sugar Pin'e Lumber Company for use of the company's kilns in drying their raisins. The use of two kilns have been donatedl ,for that purpose. The experiment is said to be meeting with success.

Stucco FOR Homes

Typical California, AII-Frane, Sftingl e-Roof, Bungalow Home PIan

This practical home with its spacious porch and its convenient, well designed rooms, refects a general arrangement that cannot help but appeal. Call it to the attention of your prospective home builders and contractors.

We uill furnish complete detailed building plans at nomino,l cost.

L. A. Cats Bring ThirtY Youn$ 'Z 2, Kittens into Ranks of Order \U/

A ,class of thirty lrecocious but trustful kittens was welcomed into the'"enchanted realms" of Hoo-Hoo land at a lively concatenation in the dining rooms of the Elks Club in lq5 dngeles on Tuesday evening, Novembe'r 12'

It was the first concat under the administration of Curtis Williams, the new snark of the district, and the snark and his nine did thernselves proud in t'he manner in which they cond,ucted the work. The officers had rehearsed their paris faithfully and the initiation proceeded with a vim ind a decorum that lent both dignity and imrpressiveness to the proceedings

The usual banquet preceded the initiation and brought together a notable gathering of cats from the Los. Anqeles- district and from other parts of Sout'hern California. F,red Hamilton, snark of the San Diego district, was one of the prominent visitors; another was W. R. Whitson of Santa Ana.

The work on the flo,or was performed' by Fred Golding' chairman, and other members of the initiation committee. Other members of the committee were: "Gus" Hoover, Prhil Hart, "Bob" Tanzer, "Cappy" Slad,e, B. N. Byrne and Frank Connelly.

The evening's entertainment was in charge of Berne Barker and his comrnitteemen.

Following the initiation E. E. Taenzer read a fanciful account of ,how Hoo-Hoo originated.

T,he comp.lete list of kittens and reinstatements follows:

H. A. Peterson, Whiting Wrecking Co.

James C. Owens, Owens-Parks Lumber Co.

P. J. McDonald, Los Angeles Planing Mill Co.

F. L. Fox, Fox-Woodsom Lumber Co. (Glendale).

Joseph Rolando, Hart-Wood Lumber Co.

C. A. Zatzky, O'wens-Parks Lumber Co.

C. M. Elliott, Owens-Parks Lurrrber Co.

j. W. Chappie, Owens-Park Lumber Co.

A. C. Merryman, Californ'ia Lumber Merchant.

M. E. Etienne, W. J. Bettingen Lumber Co. (Pasadena).

T. L. Stearns,.Hayward Lumber & Investment Co.

L. E. Hubbard, Hayward Lumber & Investment Co'

W. M. lleminger, i{ayward Lumber & Investment Co.

H. G. Albro, Coast Lumber Co. (San Fernandro).

J. H. Luck, Owens-Parks Lumber Co.

G. S. Clemens, San Pedro Lumber Co.

H. E. West, J. H. B,axter & Co.

O. F. William's. Owens-Parks Lumber Co.

W. M. Dixon, Pacific l\4utual Building.

S. L. Hayward, Hayward Lumh,er & Investment Co.

J. Don Mahaffey, Hollywood Lumber Co.

W. W. Montgomery, Hollywood Lumber Co.

J. V. Yankie, Drayer and Hansen.

Paul Thom,pson, Hepburn Mill Co.

Wm. F. Tierney, N. W. Mutual Fire Assn.

Wilfred Whitac.re, Whitacre & Son.

Guy L. Dartnell, N. W. Mutual F'ire Assn.

Russell B. Mullen, Burbank Lumber Co.

Paul S. Walker, Hayward Lumber & Investment Co.

Waldo R. McWilliams, Gibbs Lumber Co. (Fullerton).

Messrs. Dixon, Fox, Owen, McDonald and Luck were reinstatements.

0ryP

RODUCTS

OF ESTABLISHED QUALITY

tThe Sign of Scrvicc"

VITRIFIED CLAY SEWER PIPE IRRIGATION PIPE and DRAIN TTLE FACE. BRICK-PRESSED, ENAMF'I.ED end RUFFLED

HIGH GRADE FIRE BRICK ELBCTRIC CONDUIT

FLUE UNING-CHIMNEY PIPE STONEWARE-OLI.ALTTIIXING BOWIS

"Lay to Stay with Vitrified Clay"

PACIFIC CtAY PRODUCTS Ctl.

600 AMERICAN BANK BLDG.-r29 W. 2nd St. LOS ANGELES, CALIFORNIA

Phoncr: 6lll-Sil Broadwry 3715

YARD NEEDED AT RANDSBURG?

Recent advices from t'he fast growing mining town of Randsburg, indicate that an additional lumbei yard is needed in that community. They say that.a lot of building is waiting to: be done there. Maybe so. Anyway, here rnight be an oflportunity for someone looking for an open- ing for a, modern lum,ber yard.

IMPORTS OF LUMBER INTO -MEXICO LOWER LAST YE'AR. THAN PREVIO.US YEAR

The importation of lumber into Mexico for the fiscal year ended June 30, 1922, according to the official star tistics, was only 6O pet ce.nt of the total quantity imF ported during the previous year. One of fhe moit imr portant dealers ih Mexico City has made the statement that at present the sales of lumber do not ,exceed 50 per cent -of the average sales four months ago.

The only lumber used in quantities of comme,rcial importance in building,consists of floor and ceiling beams, usually measuring 3 inches by from lO to lZ inches, sash and door frames, and flooring. The use of flooring is limited also, as tile and cemen,t are highly favored foithis purpose, -'particularly in the hot c'oast regions. Very few shingles are used. The value of the impo,rtq of these materials 1n l92l were: Shingles, $85,618 (U. S. currency) ; doorsr-sash, and blinds, $121,059; trimmings, moldings, itc., W5,773; and sawed beams, 963.661. Wilh the exieption of sawed beams, all of these products bear a very high nate of duty, and folthis reason the domestic minuficturer supplies most of the local demand. However, Arnerican lumber is not uncommonly used by the sash and door factories, etc.

Native cedar is very rvidely nsed in cabinetwork in Mexico, but very little mahogany. Only a small amount of mahogany is produced at' p.resent, that exported from Tabasco and Campeche being cut in Guatemlla and brought down th,e rivers in transit to Mexico. An abundance-of mahogany still exists in southern Mexico, but until im. proved tran.sportation faicilities are afforded it will be unprofitable to cut it.

^A total o_f 4-95,4O1,000 feet of softwoods was imported in 1921, 141,673,@0 feet representing southern y,bll6w pine alone. While much of this lum,ber goes into'building material, the larger proportion is consumed by the -it ing companies, railroads, and petr,oleum compani,es. For eiample, one independent railway imported 3,25Q000 feet thr'ough the port of Guaymas in l92l for its own consumD- tion. This consisted principally of railway ties and bridge timber. Approximately 50,000,000 feet of lumber was iir" ported at San Rosalia, Sonora, in one year, destined for the various mining comipanies of that district.

W-ANT AD and FOR SALE AD DEPT.

This space is at your service for want and for sale advertising. Advertisements for help, for employment or for sale can be run in reading form. The rdtb oh this advertising will be $2.50 per column inch.

WANTED-PLANING MILL SUPERINTENDENT

Old established Retail Lum,ber Ya,rd in Southern California City of 25,@O installing new fully equipped, planing Milt.

Want first class mill superintendent, good 5alary and portion of profits. Will be given full charge. MUst be a comparatively ybung rrlan of good personality and habits.

Must be able to accurately list all mater,ial from plans; esti'mate labor on sp,ecial mill wbrk and detail ""-'. irrto factory.

Give previous experience and refer,ences. Confidential if requested.

tr, O.. Box 672, Santa Baibara, California.

WHITE AND SUGAR PINE MAN WANTED

Wanted-Experienced executive to handle White and, Sugar Pine Dept. in Hardwood yard. Must have experience' in bqying and selling and know grades, and locil trade. Write full particulars. B. W. E., care Cal. Lumber Merchant.

EXPERIENCED YARD MANAGER OR SALESMAN SEEKS POSITION IN SOUTHERN CALIFORNIA

Wanted: Position with good lumber com,pany, or manager-_of yard. Am 36 years old, sixteen years experience in retail yards; employed as manager at piesent but desire to live in Southern California; explrienced in book and office work as well as other lines of the lumber business. R. T. y., care.California Lumber Merchant.

No other shingles offer you such profit and selling advantages, because by only carrying two colors (tiled red and sage green) nine different attractive designs are obtained. Three color effects can be obtained by simply reversing some of the strips so that the beautiful grey back surface shows.

lt ccsts less to lay a roof of. strip-shingles than to lay and paint a wood shingle roof-and there's no comparison in the appearance.

Be the first to oollect the pro6ts. Write or telephone our nearest office.