The International Wedding Trend Report 2020

Page 44

Top Wedding Stationer y Trends Wit h a fresh emphasis on all t he event s surrounding t he wedding ceremony, t here is an increasing opportunity to use invit at ions to set individualized tones for all of t hese celebrat ions so t hey feel relat ed but dist inct . Couples are increasingly using t heir st at ionery choices to convey what is import ant to t hem beyond t he big day: whet her t hat is t he sust ainability of using digit al invit at ions, a sense of humor humor wit h t he wording, or sett ing a non- t radit ional tone wit h help from our personal design service. Kat ie Covingt on, Edit orial Direct or, Paperless Post

We'll see shades of eart hy pink, must ard, jade and mint creeping more and more into t he couples' colour palett es. Texturally, it 'll go two ways: rougher, more obviously handmade t extures, or super- clean and modern lines. Couples will cont inue to embrace a bolder and more style- led look in t heir st at ionery. I t hink we are also seeing a st ronger t han ever push towards uniqueness and individuality, which will be reflect ed bot h in t he style of invit at ions chosen, and also in t he language used wit hin t he invit es. Classic serif font s such as Bodoni are having somet hing of a renaissance, part icularly when used to highlight key element s. Grania O'Brien, Creat ive Direct or, Ink & Paper

- As media coverage of same- sex weddings grows, so will awareness of t he relat ive freedom from t radit ion t hat LGBTQ+ couples experience. This means t he end of "t radit ion- for- it s - own- sake" t hroughout weddings. In st at ionery, t hat means even more adventurous and uncommon wordings and ent irely new format s and mat erials in invit at ions. - Couples are becoming more aware of t he pat riarchal root s of so many wedding customs. 2020 will be a pivot al year of t ransit ion, not only for invit at ion wording, but specifically for addressing invit at ions. The st andards ways of addressing advocat ed by et iquett e expert s simply don't reflect many of t he households couples are invit ing to t heir weddings. At t he same t ime, many family members will cling to t radit ion and expect more st andard format s. This will require great care from couples and be one of t he more involved part s of wedding planning, not just st at ionery design.

The st at ionery t rends we are predict ing are less about specific colors or t hemes and more a reflect ion of broader shift s in how couples are approaching t heir wedding. We see a move toward more personalizat ion and t hought ful det ails over specific of- t hemoment t rends. Kat ie Covingt on, Edit orial Direct or, Paperless Post

- 2020 will be t he year of cont rast s. As wedding design cont inues it s evolut ion away from mat ching *everyt hing* , we're moving t hrough deep cohesiveness into t he ability to combine disparat e element s in ways t hat feel fresh and relat ed. As long as it 's all from t he same universe, anyt hing goes. - Invit at ions will be int eract ive and have mult iple touchpoint s. As couples invest in creat ing memorable experiences for t heir guest s, t hey'll employ t he t act ics of great brands to creat e dopamine- inducing unboxing experiences for t heir friends and family. Mat t hew Wengerd, Owner, A Fine Press


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Articles inside

The Business of Weddings

19min
pages 157-169

For the Grooms

1min
pages 154-155

Top 2020 Trends in Bridal Beauty

5min
pages 148-153

Wedding Fashion Trends

4min
pages 145-147

Wedding Beauty & Fashion Trends

4min
pages 142-144

Wedding Tech Trends

11min
pages 133-141

European Wedding Trends

8min
pages 127-131

UK Wedding Trends

8min
pages 122-126

Weddings in North America

5min
pages 118-121

Australian Wedding Trends

8min
pages 113-117

Top Wedding Entertainment Trends

4min
pages 108-110

What's Trending in Wedding Photography

4min
pages 104-107

Top Photography Trends with Mike Busada

1min
page 103

Photography & Entertainment

5min
pages 99-102

Styling Cakes & Sweets

4min
pages 96-97

What's trending in wedding Cakes & Sweets

2min
pages 94-95

Top Wedding Cake & Sweet Trends

2min
pages 92-93

Food & Beverage Trends with Hannah Martin

3min
pages 90-91

Carrying Over into 2020

4min
pages 88-89

Food & Beverage Trends with Terrica Skaggs

1min
page 87

2020 Service Styles

2min
page 86

Food & Beverage Trends

4min
pages 81-83

Wedding Venue Trends with Sophie Linin

3min
pages 78-80

Venue & Location Trends

4min
pages 74-77

Wedding Floral Trends with Dee McMeeking

5min
pages 70-72

Top 2020 Floral Colours

3min
pages 68-69

Top Trends for Wedding Flowers

1min
page 67

Top Floral Trends

4min
pages 64-66

Styling & Decor Trends

1min
page 63

What will carry over into 2020?

1min
pages 62-63

Styling & Décor Trends with Clementine Ward

1min
page 61

Top Lighting Trends

1min
page 60

Table Design Trends

2min
page 59

2020 Décor Predictions

2min
page 58

Top Trends for Styling & Décor

1min
pages 56-57

Top Linen Trends

2min
page 55

2020 Wedding Styling

2min
page 54

Wedding Style & Décor Trends with Kate Cullen

1min
page 53

Stationery Themes

7min
pages 48-50

Stationery Trends with Kristy Rice

1min
pages 46-47

Top Wedding Stationery Trends

3min
pages 44-45

Wedding Stationery Trends with Ceci Johnson of Ceci New York

1min
page 43

Wedding Colour Predictions with Heather Rouffe

1min
page 41

Trending Colours with Brit Bertino

1min
page 40

Wedding Theme Trends with Hannah Chong of Heaven's Gift Pte Ltd

1min
page 39

Top Trends for Wedding Themes

3min
pages 37-38

Luxury Wedding Trends

1min
page 36

Top 2020 Wedding Themes

2min
page 35

Wedding Theme Trends with Tyler Speier

1min
page 34

Tech for Destination Couples

1min
pages 30-31

Honeymoon Trends with Jen Avey of Destination Weddings Travel Group

1min
page 29

LGBTQ+ Wedding Destinations

1min
page 28

2020 Destination Themes

2min
pages 26-27

Destination Wedding Trends with Tara Fay

1min
page 25

The Big Changes from 2019 into 2020 Are...

1min
page 24

Emerging Wedding Destinations for 2020...

1min
page 23

Top Trends for Destination Weddings

1min
page 22

2020 Destination Weddings

6min
pages 19-21

LGBTQ+ Weddings

2min
page 17

Trend Influences

2min
page 16

Monte Durham's Wedding Tips

2min
page 15

2020 Top Trends with Kylie Carlson

1min
page 13

What the Pro's Say

4min
pages 10-12

Celebrity Weddings with Tara Fay

1min
page 8

Wedding Fashion Trends with Monte Durham

1min
page 7
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