The California Lumber Merchant - January 1926

Hail '26

NI( )\\ \\'1.-{;111r1 rrrr tlrt.tlrr,-lr,,l,l ,,i tlr,' I\,,..rr \cill. lj,t-1rl-lt , tlli: ('{irlrlr:trt\ lrleclge's ancu'rlrr srrttte lrt,lic-r ,,i iricrrtll.r' ct,trsirler:ttiott. t't, o1>ct'tttiotr rttrtl lrrotcc tiorr for' :rll I-utttlrcr l)c:tltt's u'lrt, stll Schurrrachcr \\:rll l',o:trcl. -\ lrt'r,sPerotts

luntl h:r1,P_r' \cn \-car tr, :rll ,ur frien<ls il tht'tra<lc.

Picturing the glendid neu home ol Barher Bros., soo* to be opeied, in uhich gleat creas, l;te* ol.ly acres, of Mitchcll's Red Beech Flaring attest the polutdity ol this ruterial lu both beauty and uearing qtalities.

Due to the character of the merchandise (house furnishings) displayed in this fine_.new building of Barkrcr Bros.,. floors of rich, warm color ana smoottr wearing qualities were desired. This social requirement naturally led to the choice oJ Mitchell's Red Beech Flooring-laid by- the A. B. Rice Company, Flooring Contractors.

E. J.STANTON & SON

Phone

How Lumber Looks

December wac a remarkably good montfi for the mill men and wholeoalers, considering the generdly accepted fact thet California dealers, and any dealen for that matter, do not buy any lurnber that is not abrolutely neces$ryr iuEt before the first of the year and inventory time.

This December waa the exception to the extent of fairly good ales being reported throughout the state, more than fair rail business and a univerral optimirtic feeling arr.tng the retailers t{rat presagec full order bookr just as a(xtn as the Ners Year's bells finich ringing and heads are clear the next morning. New Year'r Day is a nragic time, in the lurnber business.

As a year 1925 wac not highly profitable to the lumbermen of thir state, either end of the busine$. While the gSoss volurne of business done by the wholesale tnen was iust about on a par with Iast year, tlris is proven by the shipping figurea into Southern Cdifornia and the Bay District, the margins of profit were sadly shaken as compared with 1924' one of the highly profitable years for the wholesale distributorr. It cannot be said that they are reEponsible to any gfeat €rrt€nt for this condition. M"t y factors entered into the price fuctuations ttrroughout the year, conditionr beyond the control of the rnen at the wheel this far from production.

The retail lumbermen can salt their memories of 1925 aloog with other aeiasons when they "just stayed in buri' nel!.tt Profits were low, volrsne war off.from the preceding three years, and one ggeat good that the sLacking up did, was to get these men back into the harneta and chow them the way to readjust their burineases to prerent day conditions.

Right now yards are straightened up, working forces have been weeded out and rtrengtrhened, and tteae men are all ret, barring possibly tte fact that stocks are not up to normal, for tfie banner year that the newspapers of the country have been predicting.

It would be folly to make any ertimation as to what would,happen to pricer in the next thirty or sixty days. The retailers have to get higher lists for their goods, if they are to pro6t thir year, and the wholesale and mill men will be govemed largely by forces other than have entered into conrideration in timet part.

The uual winter curtailment and shut-down problem ir with us again, the clore of a poor Ee,aaon that has spurred tte manufacturer to greater effort for 1926, the great volume of Fir that is going to the east coast, particularly Florida, the GuIf ahipments and other thinge all can be tahen into consid€ration.

Carl Crow, Portland authority, had this to say a few dayr ago, in commenting on the prospect!!

The general outlook at t{re preeent moment holdr many uncertaintiea but has a strong leaning torrard improvement.

The revival which two wee&r ago 6rrt begun to take on form, has developed to the point where pricec have been afiecied. Yard business for rail shipment has probably had more. change than any other market and Atlantic coast bruiness is a cloae second. While there ic no way of knowing definitely, it looks ar though of dI of the numerous inquiriel that were so much in svidence three weekr ago but few have come back to the coast in firm orders. There has been a fair volume of new businesa placed but moatly for badly mixd oanr or orderu which were being held with the hope of buying cheaper.

The eastern retail yard buyerr have for several yearr become accuatomed to the tighlening up of the rnarket jurt before the holidays but those who have held off their pur' chasee have urually been able to buy for lesr money when the millr again resumed sawing in January. It is not unlikely that the majority of the inguiries are still being held for that Eame reason.

On the .A,tlantic coast building perrnits taken out for the la.st two months guarantee a heavy consumption of lumber the early part of next year and as evidence of their faith in the future the buyers are willing to place orders now if it can be done at their own figures, for rhipment in the early spring. Some of thig business is being accepted.

The outlook for car material orders ie vety encouraging. Export businesE is corning in, in satisfactory volurne. California only is'showing no improvement.

The future demand EeemE well fixed. The only danger lies in the length of time it may be held in abeyance.

Production also has itr uncertaintier. From all appearances the curtailment drring the lafter part of this montfi'.' January and February will be the heaviest that it has been in yearc and the most effective as it promises to stretch out over a longer period instead of ending abruptly and throwing a lot of mills in a position where they would have to have businees dl at once.

On the one hand you have a very promising demand; on the other, prospects for a well balanced reduction in thc supply. If both of these factors continue on their prescnt trendr the market cannot help but hold firm or increase, but the,re ir the possible infuence of weather at both endr of the market, which could bring ttrong prersure to bear to accentuate what now seems a probable outcome or to wofk greatly agfist it.

The next few -weeks hold many uncertaintier with the odds in favor of more businecs and better prices.

Subreriptioa Pricc, $2.110 par Year Singlc Copicrr 25 ccntr cach. LOS

GOOD WILL TO ALL !

Our Northwest mills extend to their Southern friends, in the lumber business, cordial greetings of the season. We are all looking forward to a big, successful year in the lumber industry.

Red Cedar Shingle Had Best Year

By JACK DIONNE

I remember many years ago making my first series of addresses to the shingle manufacturers of the Pacific Northwest, and telling them the following:

"The good things of this world don't just happen. You have to use your brains and your energies to make worthwhile things happen. The trouble with shingles is that those who make them do nothing else. They just sit around and wait for Providence to bring them a market, and prosperity. And what you have got to learn is that that job belongs to yourselves, and not to Providence, and whenever you get busy creating prosperity, then, and not before, will you enjoy prosperity."

I have thought of that often during the part year, as I watched the shingle manufacturers of the Northwest making their first deliberate and successful efforts to hold the shingle market.

Shingles have long been a thorn in the flesh of the retail lumber trade, because the market has always been so unstable, and undependable, and subject to such sudden and dynamic fluctuations, that a man never knew when he bought a car of shingles that they wouldn't be just half that next week. No one is more interested in a dependable market for shingles, than the retail lumberman.

So HE, too, has watched the shingle market this year with unusual interest. And looking back over his books he discovers that there were fewer rises and falls in the Red Cedar Shingle market this year than during any previous year-except the high tide that followed the war-and that the waves that DID develop were less severe than has been the custom. In other words, there was more of deliberate sanity in the Red Cedar Shingle market this year than ever before.

And the answer is that there was more cooperation among the shingle manufacturers this year than ever be-

fore, and there were fewer shingles sold this year throrrgh unreliable and undependable people than ever before.

The shingle producers got their shoulders to the rvheel early in the year, and they evidently said to themselves and to one another, "Let's show the world that there IS actually sorne common sense in the shingle industry."

It would be unwise to state that the shingle folks had had a very remunerative year, eve'n as it was. The price never got high, and there rvas considerable curtailment, and unusual effort to hold the stock for a fair value. But there was no time during the year when they actually gave their shingles away, as they have so frequently done in the past.

And the year ended strong, with an improved demand, and increasing price, and the prospect for a very strong shingle market during the first sixty days of 1926. The mills of both the American Northrvest and British Columbia curtailed their output very heavily during November and December, and there is every reason to believe that shingles will open strong in the New Year.

The bbst efiect that the shingle experience of 1925 will have is on the mentalities of the shingle men themselves, for they have .convinced themselves and one another that the shingle market can be made more stable, that shingle men CAN and WILL coeperate (that fact used to be seriously doubted), and that shingles can be sold as sanely and successfully as other commodities.

I congratulate the shingle men.

LARGE PURCHASE OF TIMBER

Spokane, Wash., Dec. 20.-The largest timber deal made in the northwest for several months was closed recentlv when the Weyerhaeuser interests purchased a 16,000-acrl tract with 300,000,000 feet of standing white pine from Henry Turrish. Consideration reported as $1,800,000.

,,NB'' QUATITY HARDW()ODS

A WinrT,er With NB Quality HARIIWOOIIS

1T is the wish of Nickey Brothers, Inc., I that 1926 will prove a prosperous year for you. And we feel certain that your choice of NB Quality Flardwoods and Veneers will contribute to your prosperity and add to your list of gatisfied customers.

Office and Yards

6420 South Part Avenue

Lor Angeler, C,alif. Phone THornwall ll97

Happy New Year

Bg Jack Dionne

The Calilornia Lumber Merchant wishes to the lumber trade of California, and its every member, a prosperous and happy year to come.

Since the selling of better homes and better buildings with which to house mankind and his possessions is really trafficking in humah happiness, it is reasonable that the lumber industry should bring to its followers a fair share of the happiness they help to create.

And since prosperity should normally follow in the wake of a good work well done, and a good service well-rendered, it is fitting that the lumber folks should likewise have prosperity.

The year that has just ended has not been without its trials to the lumber industry of California. Yet it has not bcen a bad year, nor a blue year.

Much lumber and building material was sold in California during 1925. The volume was suftciently plentiful to have brought more consistent prosperity to the lumber industry than it actually did produce. But that was the fault of the lumbermen, and not of the buildins business. If lumber was sold at prices ruinous to the lumber industry in many places and at many times throughout the year in California, the fault was not with California. It built generously and well, through the year.

And the old year left us with a better feeling in our hearts, and hope in our. minds for that which is to come, by going out in something like unto a blaze a glory, for we find the lumber situation stronger at the finish that at any time during the entire year, with every indication pointing towards a very powerful lumber situation for the early part of the New.Year.

During 1925 more of the lumber products of California sought and found distant markets than ever before. California White Pine, Sugar Pine, and Redwood, have gone out into the world seeking new' fields and new uses, and found a welcome that means much to the producers of California for the ensuing year. Not only in the form of lurnber, but also in the further manufactured products of sash, doors, millwork, etc., did California wood products find new pastures.

California Redwood particularly invaded thc South, finding new markets in Texas, Louisiana, Mississippi, and Florida, and all markets that ofter opportunity for development.

California's chief development of distant markets was madc by low grade white pine boards and shiplap. These products, previously used chiefly for boxes, invaded Texas" Oklahoma, -Kansas,,and N& it[exico, noi in meagri fashion, but in greai volume, superseding in thoso tcrritories Southern Pine No. 2 for sheathing purposes, and fairly creating a furore in the territories mentioned, by thc completeness of thcir invasion.

When the figures are compiled it will be shown that California lumber and lumber product shipments eastward will enormously eclipse those of any previous year; and 1926 should surpass 1925.

The retail lumber business in Califo'rnia during 1925 has been active, but not particularly profitable, due to excessive competition in certain territories. This has been especially true of the two heavily-populated sections of Los Angeles and the Bay District.

Building prospects for California Lor 1926, look very promising. There is much reason to believe that it will be a bigger building year than 1925. It SHOULD be. During the past year California has been getting steady on her pins, after the reaction that followed the real estate boom of thfee years ago. California values have been solidifying, economic and financial things have been read-' justing, and altogether California has been getting ready for bigger and betterr yet more solid and substantial things to come.

NEVER IN THE HISTORY OF THIS GREAT STATE DID NEW YEAR BRING AS SUBSTANTIALLY AND SAFELY FINE A PROSPECT AS IT HAS THIS YEAR.

And the lumber folks should act and plan accordingly. The same progressive tendencies that have rnade California lumbermen rank high in the industry from a merchandising standpoint; still maintain, and will be improved upon. In a selling way California ranks high. Building materials and building servicg are worthy of a reasonable profit, should be sold at a reasonable profit, and without such piofit, they should not be disposed of. Along this line 1926 should improve over 1925. There is much room for improvement.

A tittle more faith in ourselves; a little more faith in and cooperation with, the other fellow; a little more courage and sticktoitiveness; and 1926 will be made a banner lumber year in California.

New Sugar Pine SalesCompanyGets Under Way

Several factors which have been assuming greater and greater importance recently induced a number of manufacturers, all of them pioneers in the production of California pines, to consider the organization of a co-operative sales agency. The first was that Sugar Pine is a distinct specialty in its particular field, being suited for all general purposes yet having certain distinct properties and characteristics that fit it for the most exacting' uses of wood. The second is that because of the distance of the principal consuming market from the region of production, consum-

AI.BION LUMBER CO. REDIlIOOD

ers are not as familiar as they should be with this excellent lumber, thus creating a need for a public education in exploitation of the specialized uses and the general adapta- bility of the wood. A third, and probably the most important, is that individual producers of Sugar Pine can not alone render the service to consumers and distributors that is possible through the concentration under one agency of the combined stocks of the largest manufacturers, repr€senting a majority of the total sugar pine output.

As a first step in organizing this Company, the leading manufacturers of sugar pine, far-seeing men in the industry, including; W. A. Pickering, President of the W. R. Pickering Lumber Company, Elmer H. Cox, General Manager of the Madera Sugar Pine Company, Willis J. Walker; Vice-President of the Red River Lumber Company, D. H. Steinmetz, General Manager of the Standard Lumber Company, Arthur Fleming, President of the Sugar Pine Lumber Company and James Tyson, President of the Yosemite Lumber Company, began a study of existing cooperative sales organizations and formulated a plan for the selling and exploiting of Suqar Pine. The result was the organization of the Sugar Pine Sales Company which has as its principal aims and objectives: the sale of Sugar Pine in the grades of No. 3 Shop and Better, the advertising of Sugar Pine, the education of the public in its uses, and the rendering of a fuller service to consumers and distributors of the product.

The first full meeting of the incorporators of the new company was held in San Francisco on September 28th. Contracts were drawn up and the organization got under lvay toward more definite goals.

Officers elected lvere:

W. A. Pickering, President.

Willis J. Walker, Vice-President.

W. G. Kahman, Secretary.

Elmer lf. Cox, Treasurer.

Later, on October 28th, an Executive Committee was elected comprised of :

Willis J. \Malker, Vice-President, Red Company. Lumber

D. H. Steinmetz. Vice-President and General Standard Lumber Company.

Elmer Ff. Cox, General Manager, Company.

(Continued on Page 12)

Sugar Pine

Left to right: Mr. James Tltson, LIem,ber Erecutizte Committee; W. G. Kahman, Secretary; B. A. Cannon, Member Erecutiue Committee; E. P. Ivor^v, sales X[anager and Willis I. Walher, Vi,ce President.

New Profits From a New Product

The same properties that have made White Pine the standard of quality,-plus new b-eauties ;ft;t;i;;uit"* developed by iotary cutting.- Fo-r rernodelling or new work. For homes, "ii.", fliels, th."tres. Beautiful- "t ough for the finest, at a cost surprisingly low.

Interior of a modest bungalow remodelled and panelled with PAUL BUNYAN'S CALIFOR. NIA WHITE PINE VENEER PANELS. Cost no more than lath and plaster. Sarne panels and 6nish now going into one of Los Angeles' 6nest buildings, releced above moot expenrive woode on beauty done.

Log Deck of Our Veneer Factory, Westwood

(Continued from Page 10.)

^ W. G. Kahman, Sales Manager, McCloud River Lumber Company.

^ B. A. Cannon, General Manager, Sugar pine I_umber Company.

James-Tyson, President, Yosemite Lumber Company.

In addition to the above, the following were elected to the Board of Directors:

F. S. Murphy, President, F. S. Murphy Lumber Com_ Pany.

^ W. T. Virgin, Vice-President, Clover Valley Lumber Company.

James ^Danaher, General Manager, Michigan California Lumber Co.

A. S. Land, Vice-President, Hutchinson Lumber Com_ pany.

L H.. Swayne, President, Swayne Lumber Company.

^ W. A. Pickering, President, iV. if. pickering ^f_"i"tre, Lompany.

Edward P. Ivory,_former Manager of Trade Extension, for the California'White and Sug-a, pine Manufacturers, Association, was made Sales Man"ager. Offices fr""" fr.L" opened in Suite 1000, Monadnock-Building, 6gl U"rt.i Street, San Francisco, California.

-,'The.Company rvill sell from 8S/o to 9O/o: of the produc_ t1"," "l ..yCar pine in the grades of No.3 Shop ancl Better. nqvertrslng campargns to acquaint the users of lumber wrth. the general merits of the wood and the properties and qualities which make sugar pine so desirabl. ?o. ."ri"i" specialized uses will,be piomptly undertaken. Th.r;-ir;;;; among' others, are: Pattern making, Doors, yacht Deckine. and all other uses rvhere soft, easil-y worked *;"J th;i J;"1 not shrink or swell is required o. *h.r" Urtf, f"rg iif"-"; utilitarian beauty must be combined.

The new company will get under way the first of the

New Year. It is not the intention of the organization to disturb in any way the present channels of di.a-rib";;;;l;; rather to increase the opportunities for the sale of Suear Pine. by rvholesalers and retailers through mat ing ,".if"-Ui. to them the combined stock of twelv"e large ;usai Di"e mills and by rendering a service not feasible ;;;;r-;i;; tormer plan of individual mill distribution.

The watch-word of the Sugar pine Sales Companv will be. prompt shipment and quicf delivery of Susa, Fi"J fi.a well assorted stock of tlioroughly seisonedlumber. The company will make available the -largest stock of genuine rvhite pine to be had from any one" source. Thir';h;;il prove a boon to the vast army of wood users who reotrire soft.textured, easy working, durable wood, with a mi"lirrr" o.t shrinking_and swelling such as can be found only among the White Pines. The_new company marks "" 6poln ii the merchandising of Sugar pini, which has n.i"

nounced by the technologists of the united States Gov!r.,- ment in Technical Note No. 215, issued by the Forests pro_ ducts Laboratory and other gover.rmeit publications, a true white pine.

San Fernando Club Re-elects Officers

at Annual Meet

Iy' fni.ty members. of the San Fernando Valley Lumbermen's Club met at San Fernando on the night of December 9th, for their Annual Meeting and election"of officers.-,,JVIr. Fran\ |oy. made a very interesting address on "Salesmanship," and there were other enteriainment fea_ tures provided by the program committee.

All officers were re-elected, Mr. Frank Fairfield as presi_ dent, R. Blanchard of Lankershim, Vice president, ""d J. Rumsey of Van Nuys Secretary-Treasurer.

in

Our

Sacramento Club Annual Meeting A Huge Success

E. S. McBride Elected President

The Annual Meeting of the Sd,cramento Valley Lumbermen's Club, held in the Roman Room of the Senator Hotel, -Sacramento, was a very enjoyable affair and was attended by a record registration. - -

I^ E.. S. McBride, manager of the Davis Lumber Company, Davis, was elected to ierve as president for the .*i"g yeqr. Mr. McBride is a very popular member, has beeil active in the Club's affairs for-many years, and was a popu- lar choice.

^ W. A. Waldron, of the Home Builders Lumber Company, Gridley, wa.s made Vice president. Mr. Waldro;

prominent in the valley, was formerly mayor of Gridiey and is very active in civic affairs in his city.

C. D. LeMaster was re-elected Secretary-Treasurer.

.The r_etiring president, L. H. Chapman, rvas Dresented wlth a beautiful Shrine pin. in appieciation of 'the very faithful and efficient work that he iras done rot ttt. cr"i, an_d Secretary LeMaster was presented with " ..t tf-goli cluDs.

A very entertaining program was given at the luncheon, an orchestra and a numbei of vocal ind instrum."i"f

dancing was in order, late in th.

atter the business session.

Mrs. E. S. McBride was awarded the Door prize, a beau_ tiful bridge lamp.

J. H. Shepard, Walter Baker and E. E. Bryan acted as arrangements committee.

Among those registered were:

C. D. LeMaster. ...Sacramento

Mrs. C. D. LeMaster ..Sacramento'

L. H. Chaprnan ....Sacramento

Nfrs. 1,. H. Chapman .... ..Sacramento

Oscar Miller ...... Sacramento

Mrs. Oscar Miller .......................Sacramento

I. H. Shepard .. ....Sacramento

l\.{rs. J. H. Shepard Sacramento

ft'3 f,'tli;;;; :: ::: ::::::::::: ... :3::::fr:ll:

W. T. Knox . .Sacramento

_Qeorge co.'"",, .. : : :.::::.:::: : : :::.......Sacramento

Walter Baker Sacramenio

H. M. Isenhorver ..Sacramento

Mrs. [T. M. Isenhorver ... .S""r"-.rrio

Bert Neylan .... .San Francisco

Carl Watts S"" p."""i..o

lre-d_-pgrggrs .... S"" f..r""i..o

G. Whiteside ... .S"r, Fr"""ir.o

1-' A' {'llY .....San F';;;i;;;

Harry_Offiger .. .$" F;il;i;;;

G. R. Rleecker .. .S"" f,ra".i..o

I. M. Montsomerv ir - ,- r.- Stockton

,Jltt. .t lvl...tvlontgomery .. .Stockton

_n_arry riuner .Lodi

Mrs. Harry Fuller .......Lodi fco

THE arduouc rervice to which truck tireg are eubiected on those I t "t"k" engaged in carrying on the wor* of the lumber industry il an excellent test of their real wortlu Invariably lumber truck operatorr tell us that their Goodyear Truclr Tires are ro'lling uP new records for low cost mileager low cost truch operation and low repair costs.

The inbuilt euality of Goodyears, plus the fact that there is a particular type degigned to meet every condition of hauling, hq" made them th. "hoi"" of ttrose operators engaged in the lu6ber industry, as in all other lines of endeavor.

Mueh of the satisfaction that b be' ing deioed by opeto,totc of ttuchc cquipped utith Goodyeat Ttuch Titcc ic not only a recult of the quality of the tires thetnseloec, but of the ercellent facilities for setoiee afrorded by thir organlzation.

QUAIUTERET)

SAWN VENEERS

Allof the manufacturing on Louisville Vengers is done by our own organization, from the log.

This insures a good product, and we are in position to select the 6gure. Our smooth face work reduces your cost.

We stock

| /2O" Sawn

| /8" Sawn

3/16" Sawn

l/4" Sawn

the following thicknessesQuartered White Oak

Quartered and Plain Quartered and Plain Quartered and Ptain

A large assortment of Louisville Veneers and Plywood is carried in stock in Los Angeles.

Write for Quotations anil Samples

The Louisville Veneer Mills Incorporated

Louisville, Kentucky I

Wertern Salec Repreeentative

PACIFIC C()AST C()I|MERCIAT C().

4616 South Main Street

Loo Angeles, Cal.

LoursvuilrE VeneerS

(Continued from Page 14)

W. P. Brewer pittsburg

Mrs. W. P. Brewer ...Pittsbun[

E. I-. Gray ....Marvsvili6

E. T. Ribie ......Auburn

Mrs. E. T. Ribie Auburn

I. E. Brink..... ...Chico

Mrs. I. E. Brink Chico

Miss Evelyn Brink Chico

O. L. Russum .. Stockton

Mrs. O. L. Russum ....stockton

E. S. McBride ... ..Davis

Mrs. E. S. McBride .....Davis

J. B. Cheim ...Marvsville

_Y_t.,_J._B. Cheim ...Marysville

W. M. Casey ...pitisburs

J. E" Martin, "California Lumber Merchant,,, San Frari-clsco.

..PAUL BUNYAN'' SUBS FOR SANTA

"Pryl Bunyan," that notorious character of the big snorvs and the big everything else, made famous by the Red River Lumber Company, acted as Santa Claus foi Southern California lumbermen, by distributing thousands of beautiful Christmas trees, from their foresti near Westwood.

Two car loads of trees were shipped to their Los Angeles plant on East Slauson Avenue and their friends were notified _to "come and get 'em". Mt. J. D. Rickard, manager of the Los Angeles operations, acted as host to the hundreds of fellows that accepted the invitation.

LINDNER TELLS PORTLAND HOO HOO CLUB ABOUT REMARKABLE DEVELOPMENT OF SOUTH

Speaking at the December 17 luncheon of the Portland Hoo Hoo Club, Charles L. Lindner, vice president, Henry I)..Davis Co., and vice president of the club, gave an inteiesting talk on his recent trip to Florida. Mr. l.indner asked his hearers not to uncler-estimate the develoDment taking place in Florida, but stated thdt while attention is focussed on Florida by reason of the great boom there, the fact is that a tremendous developmint is in progress' in the entire South. As an instance of ttris he told of "the faCt that 18 skyscrapers were at present in course of.construction in New Orleans, one of the most conservative cities of the United States.

Mr. Lindner said that Fir had been very rvell received in Florida, and he believed that rvhen facilities for handlins water shipments were improved, Fir manufacturers rvould continue to enjoy a good share of lumber business in Florida.

Mark \ry'. Lillard, Inc.

6493 Stanford Ave.

Los Angeles

THornwall8244

WHOLESALE,ONLY

Figured Gum Doors

Mahogany Doors

Gum Flush Doors

MahoganyFlush Doors

Fir Doors

Garage Doors

Screen Doors

Southern California Distributors

NICOLAI DOOR MFG. CO.

Portland, Oregon

WHITMER JACKSON & CO.

Albuquerque, N. M.

CADWALLADER GIBSON CO.

Lor Angeles, Calif.

PAINE LUMBER CO., LTD.

Osnkorh, lf,/irconsin

A Fine New Year's Rhyme

Thig is the date for making New Year's resolutions.

Many will be making them.

Soon they'll be breaking them.

But here is a little ihyme that goes good with this Eeason of making resolutions. And if we will iust get set in our mentalities the homely truths in this bit of lyrical philosophy, .the rest of the reqolutions can go hang; Here it is:

You may bring to your office and put in a frame, A motto as fine as its.paint, But if you're a crook whlle you're playing the game, The motto wontt make you a saint.

HOBBS WALL & CO. TO MAKE MILL IMPROVEMENTS

Hobbs Wall & Company will spend approximately 9300,000 at the company's mill and logging camps near Crescent City. Among the more important items of the construction program will be an electrically-operated planing mill.

You can stick up the placards all over the hall, But here is the word I snneunssIt isn't the motto you hang on the wall, But the motto you live, that counts.

If the motto says "smile" and you carry a frown, "Do it now"! and you linger and wait; If the motto says "Help"! and you trample men dovrn, lf the motto says "Love" ! and you hate,

You won't g$ away with the mottoea you stall, For truth will come forth with a bounceIt isn't the motto that hangs on the wall, But the motto you live, that counts.

EDITOR REJOICES OVER ARRTVAL OF GIRL

Phil B. Ifart, mah.agrng editcjr of thib publication. 'is happy over the arrival, on December l6th, of a very lively littl_e red-headed girl baby, at the Hollywood Hospital.

Mrs. Hart and the father have been the grateful recipients of a number of messages of congratulat'ion from ;;;i""; parts of the state.

THE ONLY SAWMILL IN SOU. cALIFoRNIA

Because it is all proiluced by ONE strictly modernmill, The Pacific Spruce Corporalion, Iocated in Lincoln Counly, the heart of one of the finest bodies of OIil Crowth Yellow Fir in the Northwesl

Prompt Delivery

Added equipment now enables us to guarantee full shipments of Perfection Brand Oak Flooring upon receipt of order.

The demand for Perfection has increased so rapidly that for the past season we have been scarcely able to keep up with this demand.

This growing popularity of Perfection can only be due to the perfect matching, uniform grading, and our national advertising in the leading home magazines.

We have some attractive folders and a new beautifully illustrated book which we will supply for distribution among prospective home builders. Ask for samples and full information.

New Lumber Freight Rates From L. A. Harbor Effective Dec. 15, 1925

ARKANSAS OAK FLOORING COMPANY

BRAND OAK FLOORING

MAY QUARANTINE OREGON BECAUSE OF PINE DISEASE

Because of the appearance in Oregon of the white pine blister rust, a dangerous plant disease, the Secretary of Agriculture has given notice of a hearing to be held at Washington, January 8, in the offices of the Federal Horticultural Board. It is proposed to prohibit the movement from Oregon into other states and territories of all fiveleafed pin-s, and currant and gooseberry plants, the latter being ihe intermediate host plants necessary in carrying the disease from one pine tree to another. It is expected that with state co-operation, it will be possible to limit the restrictions of the quarantine to the infected western portion of the state. All persons interested may apPear and be heard either in per5on or by attorney at this hearing, which will begin at 10 a.m.

MINARD RECOVERING

Frank Minard, genial manager of the C. S. Pierce Lumber Company, Fresno, and Secretary of the San'loaquin Valley Lumbermen's Club, is recovering rapidly from a three weeks' illness.

Pine Bluff, Arkauas

NEW MILLS AT HOQUTAM, WASH.

The nerv mill of the Neff Lu.mber Company, built on the site of the old National mill at Hoquiam, will start operation about the middle of January. One hundred men will be employed and the daily cut will average about 200,000 feet.

IMPROVES WITH AGE

"I want to compliment you on your fine publication that is like Velvet Tobacco-IT IMPROVES WITH AGE.''

P. J. Thiele, United Lumber Yards, Inc., Modesto. Illustration used by the Heinemann Lumber Compan !, w au s au, r,f ;;,il!,#,,ik,,l:, "t tlli."

2,000,000

DrcK Hrscox Is SANTA CLAUS TO S. F. HOO HOO /

December 24th was the date of the Annual Christma1a{ meeting of the San Francisco Hoo Hoo Club, an event madeextremely lively and interesting by the appearance of R. A. (Dick) lfiscox, brrayed in his red knickers and the other accoutrements of old Santa, distributing a variety of gifts to the boys who were there.

H. W. Gustafson acted as Chairman of the day, introducing Mr. W. J. Sherman, D. D., who spoke entertainingly on "The Meaning of Christmas."

Little nine year old Nadine Lamenet showed the members how the Charlesto'n was performed, and there was a variety of other entertainment.

RITE-GRADE SHINGLE ASSOCIATION ELECTS OFFICERS AND TRUSTEES FOR 1925

The annual meeting of the Rite-Grade Shingle Association was held at Seattle, December 3. Officers and trustees elected to serve in 1926 were as follows:

President, W. C. N[cMaster; vice-president, Paul R. Smith; secretary-manag'er, J. R. Blunt.

Trustees, H. J. Bratlie, Bratlie Bros. Mill Co., Ridgefield, Wash.; Jess Schwarz, Cresaent Shingle Co., Kelso, Wash-; E. W. Gaither, Barr Shingle Co., Kalama, Wash.; L. G. Humbarger, Red Cedar Shingle Co., Markham, Wash.; R. D. Mackie, Mackie Mill Co., Markham, Wash.; W. H. Dole, Aloha Shingle Co., Aloha, Wash.; Phil Mourrant, Woodlawn Shinglt Co., Hoquiam, Wash.; H.A. T,a Plant, Skagit Mill Co., Lyman, Wash.; A. G. Magnusson, Keystone Shingle Co., Raymond, Wash.; Dale Craft, Royal Shingle Co., Whites, Wash.; Dean Carpenter, Baring Mill Co., Everett, Wash.; Louis Flurher, Flurher Bros., Mayger, Ore.; A. C. Nelson, 'Wagner Lumber Co., Monroe, 'Wash.; Paul R. Smith, M. R. Smith Lumber & Shingle Co., Seattle, Wash.; W. C. I\{cMaster, John McMaster Shingle Co., Seattle, Wash.

One of our largest customers once remarked to one of our salesmen:

here are a lot of men u.ho will sell more on their first trip than you wiII, but the trouble is ftey don't last."

Neither thir Company nor any of itr raleemen will arsume any obligation that can't be faithfulty kept. Our raourcer are lerge and dealerr can depend on abrolute satbfaction.

When the Carpenters Go On the Job

You should be getting the screen door and window screen order lined up.

Here's a selling point many dealers will use -everyone in the building industry who has examined our product has exclaimed over the materials, worlcmanship and the general high quality exhibited in all Hipolito Screen Doors and Window Screens.

More than 30 years of specialization in screen doors and window screen manufacture are back of our output.

The quality is guaranteed. The prices meet competitiorl, are you prepared for spring business ? Better write us.

HIPOLTTO CO.

Manufacturerr of the famour Hipolito Screen Doorr and Window Screen:

21st and Alameda Sts.- Lor Angeles, Calif.

Phone WErtmore 6131

Los Angeles Hoo Hoo Play

;-

I"Daddy" to Orphans

/ four hundred and eighty-three happy, laughing kids sat ./down to luncheon at the December 23rd meeting of the Los ' Angeles IIoo Hoo Club, at their Christmas party, when the Los Angeles boys gathered together just about four hundred youngsters, ranging in age from six to sixteen, unfortunate children rvithout parents and living in various orphan institutions in the city.

The remaining number of the total given above was made up of the Hoo Hoo Club members themselves, for they were kids for the day, and had an even better time than did the children.

The party had been long heralded by the committee chairman, B. W. (Bobbie) Byrne of the Western Hardwood Lumber Company, and since the affair Bobbie has been given a new name, now "Hardrvork" Byrne instead of his former title, "Hardwood.i' The committee is deserving of a great amount of praise, every one of them, the six original members and a large number of assistants that were called upon. Financial affairs rvere taken care of by voluntary donation and the response was wonderful.

The program was purely one for children, as was the food served. Each member had a certain number of youngsters under his wing, some had two, others as high as twenty. They looked after their flock as daddies, seeing that the kiddies enjoyed themselves, and a large number of the boys lengthened the party rvith a long automobile ride to the beaches and other places, returning their charges to the homes, about dark.

An organ grinder with a monkey provided the big kick of the program. Punch and Judy appeared, Santa Claus made his round, giving a greeting to everyone; two little tots from one of the institutions performed remarkablv on the piano; Felix, the Cat, to*p"d through several reeis of pictur€s; the entire aggregation sang "America," and, with the very appropriate gifts that had been provided for all, the party was truly one to be long remembered.

There were no speeches. Bobbie Byrne presided, after a very short talk by Presiclent Wickersham, thanking the committee for their hard rvork.

The arrangements rvere in the hands of Chairman Byrne, Herman Rosenberg, Roy Stanton, Harry Hanson, Paul Hallingby and Gus Hoover.

A remarkable feature of the meeting was the attendance of a large number of lumbermen there lvho do not ordinarily attend the Hoo Hoo luncheons, and it was highly grati- fying to the officers of the Club. such men as Perry Whiting, Joe Means, Ed Wheelock, D. J. Cahill, Roy Stanton, Sam Hayward, Al Koehl and many others, busy men of large affairs, all taking the time to lend a hand in this very wonderful party.

MAN WANTED

Man not over thirty-five years old, with experience in lumber and construction work, wanted by large Los Angeles construction and finance corporation. Position offers splendid opportunities; want a steady man and one rvho has originality. In answer, give particulars that can be used in making decision for interview. Address Box .4.-102, care California Lumber Merchant. 1-1-1

"The Ethical Situation in Florida"

The following is reorinted from "The Southern Lumber Journaf', a. lumber publication at Jacksonville, serving the Southeastefl part of the country. Mr. Ben Wand, Editor and publisher of this journal is the author of this editorial. It contains rnuch meat, Mr. 'Wand has fearlessly assailed the wholesalers and manufacturers who are reported to be selling "direct" in that market, taking business from the retail distributor. Understand that this is happening on ordinary construction work and does not apply particularly to industrial, railroad or other jobs of like nature.

The ethical situation in Florida is bad. It is more serious than most lumbermen imagine. It promises to get worse.

All over the state, but particularly in Miami and Tampa and in small cities where a great amount of speculative building is going on, and especially where subdivisions are being promoted by northern capital and through outside contractors, every effort possible is being made to buy iumber and building materials direct from the rvholesaler and manufacturer.

There is a movement on foot in Florida to eliminate the legitimate, established dealer and buy direct under the fallacy that to do so will lessen the cost of construction.

The inability of legitimate dealers to get materials to fill the needs of contractors, is one of the principal causes .for the efforts to buy direct. This situation is due to the inability of railroads serving Florida to deliver: materials to the dealers. What the present embargo is costing dealers of Florida will never be learned but it is amounting to millions of dollars.

Contractors try to excuse their'efforts to buy direct by blaming the dealer for being rvithout materials. But ONE OF THE REASONS rvhlr 11-t" dealer has empty shelves is that railroad equipment has been used to supply contractors that should have been used to fill orders of the dealer. When 104 cars of 253 delivered during a period of three weeks to Miami are consigned to other than recognized legitimate dealers, the retailer cannot be expected to restock his empty bins.

Large contractors in the north rvith wholesale lumber connections are using their wholesale friends at home to buy lumber direct to ship to their account in Florida. Failing in that way to get their requirements, they are using every effort to buy direct from Florida manufacturers and wholesalers.

Let it be said here to the credit of most of the manufacturers and wholesalers of Florida that they are refusing even to quote these contractors. They are mindful of their responsibility to their old customers, their established trade connections, and realize that the day of the speculative builder will pass and they will still be in business with lumber to sell.

But there are some who are resorting to subterfuge to sell these contractors direct. This Journal Does not question the right of any manufacturer or wholesaler of lumber to sell whoever he pleases. That is his constitutional privilege. But it is against all the rules of good business, aside from ethical reasons, to sell both the dealer and his customer.

Dealers of Florida will not remain ignorant of who is selling direct for the account of contractors. This Journal, for one, expects to help them know who is following this practice. We believe firmly in the principle of Maximum Distribution Through The Retail Dealer because it is a

true and tried practice, one that is the result of business evolution. Mahufacturers and iobbers who build on a solid foundation for the future foilow religiously the policy of dealer distribution.

IT IS HIGH TIME to quit beating the devil around the stump and get down to facts. It is time to find out who is trying to sell both the dealer and his customer and make the facts known to the dealer.

If wholesalers and mills in the other states are selling Florida contractors, while practicing at home and in other parts of the country the principle of dealer distribution, it is time to tell that to the members of the National Retail Lumber Dealers Association.

Here in Florida we hear of a few wholesalers who are said to be selling contractors at distant points for the account of a local dealer who has no interest or investment where the contractor is located. That too is unethical, just as unethical as though the wholesaler sold the account direct,

Men must be hard up for business when they will resort to subterfuge to violate established ethical practices. It isn't necessary to do this to get business in Florida. There is too much to be had. Selling direct to the dealer's customer does not cause the consumption of one additional foot of lumber or one extra bag of cement, or add one brick to the sum total consumed.

This Journal stands HIDEBOUND on the principle of Dealer distribution. We don't want any advertisers in these pages who violate this principle. If we have any who do and proof can be showh, we will not renew their contracts for advertising. We are ready to lay our cards on the table and fight this matter of ethics out to a finish.

And we are not taking this stand just on account of the dealer. The advertisers in these pages who ptray the game fairly with the dealer are just as much entitled to our protection as are our dealer friends, more so if anything. The manufacturer or the wholesaler who abides by the principle of dealer distribution is being deprived of his markets by these bootleggers, who are getting business to which he is entitled. For years he has stood back of the dealer, furnished him with lumber and carried his account, and he has a right to share in the development that has come about. We are fighting for him.

It is time to face facts; time to learn who is and who is not "playing ball." The dealer's part is to know what is going on in his community and tell his neighbors about ethical violations. It is the dealer's duty to know the policy and practice of those from whom he is buying, and to give ALL his business to those concerns whose character is unassailed.

The ethical situation in Florida is bad. It will get worse unless the dealers in every district get down to cases. It will get better if they WILL it so and WORK to that end.

J. O. MEANS

WHOLESALE LUMBER

tq)I CENTRAL EUILDING

LOS A'IIGE.ES. CALIFORNIA

J. H. BAXTER & CO.

WHOI.ESAI.E LI,'MBER

Polcr-Pilcr-4rcorotcd Mrt rid

Cotral Blds.

TRinity 6332

MARK W. LLLARD, INC.

WHOLESALE SASH-DOORS-PANEUi

Southcrn Cdifornl,a Dlrtrlbutor

Nlcolal Door Mfg. Co., Portlan4 Orcgon

Whltucr Jackcon Co., Albuqucrquc, N. M. I

C&3 Stlnford AvG. Lor Angotcc, CaI.

THorawall 8214

Wiahing You a H"ppy New Year

ROLLINS A. BRO\MN

Hardwood Lumbcr

8M6 Carlor Avc. - GRanite 3e$l

FIR.

TEDUOOD

WENDLING NATHAN OO. PACTFTC LUMBER CO.

A. L. HOOVER - 706 Standard Oit Bldg. PHONES VAndlkc E5it2 TUcLcr lt!2

A. O. NELSON

Lumbcr.Lath-Shinglcr

Central Building

TUcker 3512

Specializing in Sanded Finish and Rough KiIn Dricil Clears

REFORESTING BEGUN BY LONG-BELL East Bay Hoo Hoo Have Christmas

Work is now begun on the reforestation prog'ram of the Long-Bell Lumber Company for the winter of 1925-26. /

Pafty

Forlhe time being, a smalf group of technical foresters / lHoo Hoo Club No.39, Oakland, celebrat-ed the Holidays rvill conduct experi"mental planTing^and will develop a nur- /on the 18th of December with a monster Christmas Jinks, sery upo,n a ranch owned 6y the do-putty north of Ryder{ wilh ab_o_ut s_ixty in attendance. *obd, Wash. 'r Rod Hendrickson, Supreme Junior lfoo Hoo, and past

In addition to J. B. Woods, forest engineer, the technical plesident- of the San Francisco Club, made his appearan-ce force at present'comprises Arthur o.- Reed, giaaiiate ;t att dotted up -in his Santa Claus. regalia, presenting gifts Yale Forest School, #ho h", been conducting in .*"*i"r- to every member there and creating a world of fun, qost; tion of the Weed Ltr*U.t Co-pu"y;r i""a" .?tt.. 1niy, "na ly at the expense of the recipients. The gifts were furnished Omar Undseth, graduate of thi F-orest school of-the-Uni- bythe-members,eachmaninattendancefurnishingone,for versity of Norwiy, who has had several years' experience the other fellow. in silvicultur" "rd timber management in -Scandinu.,riu. The. tree w-as quite a novelty, being decorated in lum-

Part of the reforestation frojr?. .uft" t"i i.-r."Ji"s ."t- ber things, shingles, lath, a few sash and such Lhings-.over lands, and for e*periinerr-ts with California redivood, Three attendance-prizes were.awarded to the-fgllowing white pine'and Port Oiford cedar, in addition to the native lucky ryemberg : !. J. Dunn, Zenith Lumber and Mill ComDouglis Fir, cedar and hemlock. Abandoned logging spurs pany, Oakllld; T. B.-$fan, Duner and Mltheny, Oakland "r. tlo be planted with alder and other broad-leai"spEcies to and L. J. Woodson, llardwood Products Inc., San Franserve as a fire protection for the young growth. clsco.

This program of the Long-Bell Lumber Company in their Douglas Fir holdings in the Pacific Northwest, is being rc26 TO

undertaken at the company's own expense with the idea of

perpetuating their lumber supply.

..ONLY ONE I READ''

"Received your live lumber journal this morning. IT IS REALLY THE ONLY ONE RECEIVED HERE THAT I TAKE TIME TO READ COVER TO COVER."

J. E. Fraser, Secy.-Mgr., Calif. Retail Lumbermen's Assn.

BE ANOTHER SIX BILLION DOLLAR

BUILDING yEAR

F"^h .,-.. {^* +ha nac+ G,,a .,-4-. ,rLa a_^t :+-^+.._-l

Each year for the past five years The Architectural Forum of New York has conducted an extensive survey among architects and builders to determine the amount of building construction contemplated for the ensuing year. The method used includes the obtaining of confidential reports from thousands of sources covering six geographical divisions of the United States in 19 building classifications. These reports ar'e carefully tabulated and correlated and the totals determined by a careful system of weighing. Thus the final forecast figures are established after months of careful research work.

Looking Back

It was only a few days ago, seemingly, that we tore the cover off the new calendar and cautioned our stenographer to remember that it was'25, not'24.

It doesn't seem long since then to those of us who have been thirty, forty or fifty times over the Michaelmas Pass-we have done so little. Butihis yeir contained its usual number of twenty-four hou-r {ays-; the world 111ud. its accustomed revolutions; nations rose and fell; champions were made and unmade; our heavyweight boxing champion Lr.r, pro*ised to fight someone some time; pris_ons closed on innocent *.r,^the style in Fords changed; clanging-ambulances told of loved orr.r'h.rrgi"g by the silver thrEad on"t_ih. gray shadow; and whispering wireJt""jht news of the death of someone dear to us'

But in the dark fabric of the year the loom of good deeds has woven its golden threads.

Perhaps a few more good deeds do-ne- hy t:, a- few.more_glints of.gold i-;; o\ rn weaving,'would have held back the whirl of time a little, ;;;il h.r" *"de our year seem a little fuller and a little more satisfying.

Perhaps the best thing w-9 gan w-ish you-and ourselves-is that in the year to come we may all be a little kinder'

Founder of Hoo Hoo Passes Awarr

Bolling Arthur Johnson, Order of Hoo Hoo, passed Saturday, Decembei l9th.

63, founder of the Concatenated away at his home in Chicago on

Death was caused by heart failure, following the shock ,of Mrs. Johnson's sudd'en death, on the 17th. Mr. Johnson /h^7 been summoned home by telegraph, from New brleans, / ?nd, fpon viewing the remains of his beloved, swooned, and

breathed his last within fifteen minutes.

Bolling Arthur Joh19o_n was a national lumber figure, gaining prominence chiefly through his association iri the Iumbermen's order, Hoo Hoo. Witt a half dozen other me1, at Gurdon, Arkansas, in1892, the Concatenated Order of Hoo Hoo was conceived and the original ritual written. He has been active in the affairs of th*e order ever since, and at his death held the highest office, that of Seer of the House of Ancients

Funeral services were held at Chicago on the 2lst.

COURSE IN DRYING HARDWOODS

- Madison, Wis., Dec. l9-.-Drying hardwood lumber green from the saw will be a featuri oittre short course in"kiln drying of lumber to be given at the Forest products Laboratory at--Madison, Wisconsin, from January lg to 30. I.t.h1s usupll-y been necessary for the laboratory to use air dried stock for its demonstiation kiln rrrrr", olvirrg to the fact that there are no commercial sawmills- in cloie prox- imity t9 Madison. For the coming course the institution succeeded in ge-tti-ng a quantity of oak logs, which will be sawed at the laboratory _mill. The lumbei will be put into the kilns imrhediately after its manufacture.

To date reservations for the January course total slightly more than half of the number-that cin be accommod"ated.

As uzual, -?ry different lines of industry will be repre- sented. So far these include manufactureis of automobile bodies, caskets, chairs, electrical equipment, freight cars, lumber, millwork, office furniture and iefrigeratorl

West Coast Lumbermen's Association Adopts New Lumber Standards New Basic List and Approves By-Law Amendment

West Coast Lumbermen approverl an important amendment -to the by-laws of the association, adopted a new basic list, and announced that the American lumber grades and sizes, standards proposed by Secretary Hoovei, will become- effective January I, 1926, at their monthly meeting held at Tacoma, December 18.

The amendment to the by-laws unanimously recommended by the association trustees provides that after February I, 1926, no mill shall be eligible to membership whose grades fall_below a grading test-to be determined by the trustees of the associition, ind that any mill falling down on this test for a specified time shall be dropped frori membership.

By this means it is hoped to assure lumber buyers that association grades will be up to standard at all times.

The amendment will be voted on at the annual meeting of the association, and if adopted the new plan will be a{"- vertised nationally by the association, and-each advertisement will carry a fully list of members.

The new basic list will be efiective March 1 next. president.E. D. Kingsley announced that 64 per cent of the membership of the association, controlling SO pe, cent of the cut, had agreed to adopt the new standards.

Straight-From-the-Shoulder Talk About the Mail Order Bugaboo

Stories of the ruthlessness of the mail order man have never appealed to us; we have never been able to awaken in our breast any pangs of sympathy for the poor down-trodden dealer who is being preyed upon by the mail order "pirate."

When a dealer says to us,-"The mail order pirate is eating us up, 1q!r1t shall we do about HIM," lve find only one replv, and that is,-"N.'t.. mind about HIM-let's take a look at YOU."

Friends and Countrymen,-there is only one rvay to meet and beat mail order competition practically and intelligently, and that way is NOT by using some foolish club or another.

THE ONLY SANE WAY TO FIGHT THE MAIL ORDER FOLKS IS NOT TO FIGHT THEM AT ALL but simply to improve the building industry to a point where there rvill be no room for the mail oider man. The presence of the mail order lumber firm as a factor of any importance whatever in the lumber industry, is prim_a facie e.vidence of a large lack of intelligant methods among the lumbermen, and that's all there is to it.

" If the lumber -merchant in Yourtown, Calif., is giving his trade the kind of intelligent service that they need an4 w_ant, then the mail order man CAN'T SELL A NICKEL'S WORTH OF LUMBER IN THAT TOWN.

Turn the statement around, and it says that if the mail order man is selling in Yourtown, Calif., it means that the lumber merchant there is NOT on his job.

We make the broad, sweeping statement that the cleverest of mail order firms can't sell their buildings in any town, in anv state, where the lumber merchants are the kind of merchants that they ought to be.

\Me have heard them say that rve don't feel the mail order competition down here like they do in the middle rvest, but our opinion is that the-rule applies-everywhere.

Let the lumber merchant advise himself constantly of his customers' needs and prospective needs; let him equip himself rvith plans_ and sugges-tions for properly- supplying ihose needs; let him ask-a reasonable price and offer a satisfactory service; let him deport himself so that his townspeople will hold a respectful opinion of his business sagacity and a friendly feeling for his personal characteristics; let him kgeP _\t9__c_t5;!omer constantly advisid of what he has to offer; let him considerthattheCONSUMERisKING; and-Friend Dealer-the mail order business will become in that town, but a dream of the past.

We believe and have always believed that the mail order business is simply the result and direct outgrorvtl-r of old-fashioned, indifferent, non-serving, sleepy methods of selling building malerial. Such service as the mail order man offered was so neiry that it was hlailed witL deligfrt by the consumer whose idea up to that time was that a local building man meant a sleepy dealer, sitting in an unpainted and dreary looking place of businesi, waiting for someone to discover a need for his goods, and come and take them arvay from him.

When the mail order man offered him completed buildings with minimum troubleHE GRABBED AT THEM ! And then the dealer awoke suf;frciently to cry,-"1tr7o11.rr

Hellzbellz! We know several hundred retail lumbermen who will tell you that since they adopted modern methods of marketing building material they have never heard of such a thing as mail order competition. Why, you can't even interest a live BUILDING MEReUeXf in the mail order man. He has solved that old problem-at HOME !

And the mail order lumberman thrives today, and will continue to thrive, only where he finds the ctistomer dissatisfied with his local building service.

If it had not been for the competition the mail order folks made, we don't know whether or not rve folks on the firing line who have been preaching MODERN MERCHANDISING would ever have been able to awaken the retail lumber industry to its opportunities.

We submit and will continue to submit, that there is only one basis on which the moclern business man can hope to succeed, and that is the basis of FREE AND ABSOLUTELY LEGITIMATE COMPETITION, OFFERING RIGHT GOODS AT RIGHT PRICES, AND FURNISHING THE RIGHT SERVICE TO THE CONSUMER, WITHOUT COERCION,-and that is the sovereigh remedy for all retail ills.

MY FAVORITE STORIES

By Jack Dionne

Age not guaranteed-Some I have told for 2O years-Some less.

That Was The Drink That Got Him

In Old Mexico they have many words and idioms that the American visitor stumbles over at times.

For instance, one of the commonest words you hear in drinking places in Mexico, is "Lamesma," pronounced with the long "e."

It means 'fthe same," or words to that effecL If a crowd of men are drinking together, and one asks for a certain drink that appeals to anothei, he simply tells the waiter "Lamesma," and gets the same drink

An American had been in Mexico for a month on business and pleasure, and had done considerable social drink-

JOHN R. BOOTH DIES, 98

John R. Booth, 98 year old pioneer Canadian lumber magnate died at Ottawa, December 8.

Beginning with a capital of $6 Mr. Booth accumulated a fortune through his activities and was rated a multi-millionaire. Lumber king and railroad builder his history is one of the most outstanding in the American'cohtinent.

ing on the trip. When he got back home he was talking to some friends about his Mexican trip, and especially about the drinking parties he had beeen on. They named over several well-known Mexican liquors, and one of his friends asked him which was the strongest of the Mexican drinks, according to his judgment.

"That's east," he replied. "I can drink their whiskey, and their mescal, and their Tequila, and all those other drinks, and get away with them in good shape, but when they begin drinking that .Lamesma' it knocks me over every time."

MAN KILLED BY FLYING PIECE OF BANDSAW

DTr Stanley, night_ yard foremah for the Algoma Lumber Company, Klamath Falls, Oregon, was the-victim of a peculiar accident December 15, wfien the band saw in the lumber mill broke and he was hit in the groin bv a iasded piece of the saw. He died next day from-loss of-bloldind shock.

Rcprcsentlag

L. B. MENEFEE LBR. CO.

Orcgon Plnc

Crttfmta Whlt. Ptnc

Unlvcrdty Brand Shbglor

Pecific Coart Lumber Productr

l2l4 luuranee E:cLangc Bldg, Lor Angelcr, Cal.

Rcprarcadlg

MORRILL & STURGEON LBR. CO.

Grayr Hartor Yrllov Flr Puolr

Verticd Grah Ycllov Flr l)oon

Gara3c Dcr

RGt ra3cndnS

GERLTNGER LUMBER CO.

AMERICAN BRAND

Su&d Fidrh

Laych, HanlcL c Ccdu

Novclty Sldlng

Mixcd C.r. Yerd Stock

METROPOLITAN REDWOOD LUMBER CO" San Francirco, Cel.

Dry Kilns

Rall Shlpncnt

Moore's natural draft and mechrinical recirculating lrilnr ef practical and nodern typeL

Complete line of dry kiln equipment, euch ar truckr, tranrfer cirs, recording and regrrlating inrtnunente, lumber liftc and f,at and edge lunber rtackerr.

Phonc TUckcr trlll Cugo or Rdl Shlpu:ltr Plono TUckcr l{!l

Builders inL926 are looking for Better Construction

They are rightfully asking for more per, manency in home investments

It will pay youand themnot to slight lumber quality for the sake of slight savings in first cost Make 1926 a Better Construction Year at your yard

Sell Long-Bell Douglas Fir on its medts

It is uniforn in quality-one outstanding advantage

High standards of producdon govern its manufacture

Care in kiln drying is one imPortant feature

Every carload speaks for itself on these points

The trade-ffIork on the end of the piece identifies the quality

Dealers everywhere have found it a worthy LongBell Product

Let your next Douglas Fir order prove these things to you

LUMBER COMPANY

It will pay the lumber dealerthe contractor -anil the ownet!

Douglap Fit Lumbcr and Timbcrc; Southcn-Plnc Lunber .rd i'imbet"; Crcoroted Lumbcr' Timbcrr, Porte. Polcr, Ticr, Guard.Rail Poltr. Piling; Southern Hardwmd Ilmber end Tlmben; OakFloorinS; Califomle WhitePineLumbcr; Sarh,Doon; BoxShooke

NETTLETON PRODUCTS SHIPPED BY BARGE AND SCOW TO FLORIDA

Deck officers on the open sea, between Puget Sound and Florida waters, during the next 35 days will-gaze with wonderment at the tow of Nettleton lumber en route from our member mills to Miami because the sight is something unusual. Approximately one mile long, it is bound to attract attention.

First on board the two sea-going barges is almost three million feet of Nettleton forest products lumber and lath which we trust will aid considerably in the present Florida building program. The tugs Arago and Helen S. with the sea-going barges and three scows are intended to relieve the present lighterage situation in Miami harbor.

Loading the scows on the decks of the Dacula and W. T. & B. No. 38 was accomplished by drydocking the scows, loading -them on top of framework erected on still larger scows, then rolling them over the rails of the larger to their present position. Capt. Haines of the Washington Tug g Balgg Co., superintended the loading and will be oi hand in Miami on their arrival there to diicharge the equip- ment and look after their interests while engaged irr the lighterage business.

The tug "Roosev€It," which is towing the equipment, has an interesting history of its own. It rvas the vessel on which Peary made his famous dash for the North pole, es- pecially equipp.ed for encounter with ice floes it has many peculiar qualities. Its sides protected with teak me..u.-. six feet in thickness and her pbrverful engines are expectecl to hav_e this long drag off Miami harborln 35 days itea-i"g._ F9l ocean towing her unusual weight and power are invaluable assets.-Nettleton "Cargo Reiiew.',

CURRAN ILL

Mr. Frank Curran, General Manager of the E. K. Wood Lumber Company operations in S&thern California, has been confined to his home the past two rveeks.

Announcing GENERAL SALES OFFICE

Red Cedar Shingles

Schafer Brog. Shlngle Co. Natlonal Lunber & Mfg. Joe CrecL Shinglc Co. Rlpley Cedar Co. Ultican Shlngle Co.

BIG BURNER INSTALLED AT TOLEDO, ORE.

One of the biggest installations of its kind is the new aircooled burner, construction of q'hich was recently completed^at the plant of the Pacific Spruce Corporation, Toledo, Ore. Th,e burner is 100 feet in diameter.

RECORD DOOR SHIPMENT

Enough-.doors for nearly 3000 houses, allowing 12 doors lo t-hg ordinary small bungalorv, were shipped fiom portland for London and Liverpool on the Dutih steamer Noor. derdyk, December 18. There rvere 34,800 doors in the shioments.

TACOMA LUMBERMEN'S CLUB HOLD ANNUAL BANQUET

Attended by 350 leading lumber manufacturers of the Northrvest, the annual banquet of tl-re Tacorna Lnmbermen's Clgb, held at Tacoma, December 18, rvas the most successful ever held by the club.

James G. Newbegin, retiring president, acted as toast_ master and introducgd a number of prominent guests, in_ cluding Governor Roland H. Hartley,'E'. O. KinsJlev. nresi_ dent of the West Coast Lumbermen's Assoc"iationj and Frost Snyder, the new president of the club.

Speakers were A. H. Landram, chairman of the club's advertising committee;- G_gorge S. Long, manag.er, Weyer_ haeuser Timber Co.; J. D. Tennant, ilan"ger] Lone--Bell Lumber Co., and Henry Schott. rvho is in"charge 3t tt,. national advertising campaign of the West Coast"Lurnber_ rnen's Association.

After a number of unique entertainment features the eve_ ning_was concluded by a presentation by the club to Mr. Newbegin of a_beautifirt clbck as a token of their uppr."i"_ tion of .his work as.president during the year. Vf..^S"J-J., made the presentation address.

For Mlmfactured Bv Montcnno, Waah. Hoquiam, lf,faeh. Aloha, Warh. Aberdcn, Wa;h. Aberdeen, Wash.

We are in position to furnish your requirements in all kirrds of Shingles, either Grccn or Kilu Dried, for all rail or water shipment, and in order to better serve you lrave opened a general sales office in the Finch Building, Aberdeen, Washington.

We manufacture:

6/2 Extra *A*'s

5/2 Extra *A*'s Extra Clears Premium Clears and all corresponding

XXXXX Perfect Clears

Eurekas Perfections Royals second grades

GENERAL SALES OFFICES:

s1ilN6tt 00RP0RAT|0N Suit. zat, Fiach Buildin3 Abcrdccn, lferL.

of California.

Manufacturers of Douglas Fir and Port Orford Cedar Sawmills, Marshfield, Oregon

Distributing Plant - Bay Point

Annual Production 2OO,0O0,000 Feet

GENERAL OFFICES :'Tl "t$ j:::,?l"t'

Angeles Oftce, ttto Ccntret Btdg.

ArrdsgWWWWMWW%%W isbuilding a w@wwffi^@w

The "Bulldog" Carrier, with a number of important improvements, is now the Willamette Carrier,-a sturdy, cost-reducing machine that makes the whole carrier system of lumber handling practical, because the machine itself is practical.

-A

prouen(* ) design; product ol experienced engineering

-25% to 50% less parts;

-Efficient without clumsiness;

-Strength and rigidity uhere needed;

--Tirnken roller bearings throughout;

-Greater ease and econonl,y in operation;

-A rniniffi o1 ^ffir*rne cost;

-Buih by Willamette.

A special engineering study of your operation will be gladly made to prote the economy of carrier handling in your particular mill or yatd. CIip the coupon below. Sign it, and mail. No obligation on your part.

Name

Willametre fron & Steel Works Dept. D Portland, Oregon. Tell us more in detail of how carrier will reduce our handling costs,

OREGON. U.S.A. Clip '3::,o,^ # tl

Add.ress

PORTLAND,

(s)TLe Willanrette Carrler rvas tleslgneil by Mr. Ralph Moore, ryho ha.s specialized for several years in carrler alesign €xcluslvely. It has been manufactured for two yea.rs under the name of .'Bulldog" crrrler. It htrs llroven lts greater econnmy of operation and remarkatrle freedom from repalr. Above pboto shows the carrier operatlng over rough country roads-Camas Lumber Co., Canas. Wasbington.

WHEELER-OSGOOD CO. TURNS OUT 2,OOO,OOOth PORTAL SINCE JANUARY 1

Tacoma, Dec. 16.-T.wo million doors have been made since January 1 of this year by the Wheeler-Osgood Company of this city, the largest manufacturer of doors in the world. The 2,00o,000th door was turn.ed out Monday afternoon at the company's plant on the tide flats.

Big ocean liners are carrying these doors to all parts of the globe-Liverpool, Yokohama, Bangkok, Miami, Calcutta. Somewhere is a blushing bride who soon may be swinging this 2,000,000th door as she rushes to her kitchen to see whether the biscuits are burning.

Who this girl may be is bringing forth many guesses from Miss Mildred Rogers of the Wheeler-Osgood Company advertising departm,ent. She is very curious to know who will be mistress of this particular door.

Miss Rogers has been doing a great deal of figuring, and some of the results of her efforts follow:

Two million doors piled flat would stand thirty-three miles high, or nearly equal to th,e distance from Tacoma to Seattle. If stretched end to end they would rcach 2,462 miles from Tacoma to Fort Wayne, Ind.

With the capacity of a freight car limited to 1,000 doors, it would require 2,000 cars, or 400 trains of fifty cars each, to haul the doors awa5r.

If all the lumber for the 2,000,000 doors were taken from one tree, it would require a monarch of the forest 1,003 miles high. Should this tree be felled in Tacoma, the top would crash through the roofs in Billings, Mont.

PLEASURE TO PAY

"Occasionally we find a bill which is a pleasure to pay. Your subscription invoice is one oI them.

J. C. Ellis, Santa Fe Lumbel Co., Los Angeles.

WESTWOOD LUMBER COMPANY WILL EXPAND

Portland, Dec. 16.-It is announced here that the Westwood Lumber Compahy, a newly incorporated concern, has taken over the properties of The Wheeler I-umber Company,-Whe_ele_r, Oregon. The plant has a present eight hour capacity of 150,000 feet. A considerable expansion-of business is planned. The officers of the new conc-ern are: Tohn E. pup_oi.s, Jr., president, C. R. Iloevet, vice president, and J. A. Heitkemper. secretarv.

MICKLE COMPANIES PLAN BIG DEVELOPMENT

Portland, Dec. l9.-Development plans of the George T. Mickle Lumber Co. and the Mickle Mills includ" "onJt*"- tjon of a paper mill at a cost exceeding $1,000,000, and the doubling oJ the present output by opeiating a double shift at the lumber mill. It is also propoied to idd 1000 feet of dock space to the present dock, making a total of 2000 feet of dock space.

By-products of the mill now sold for fuel will supply the raw material for the pulp and paper mill, which wii hive a capacity-of algut 50 tons of paper a day. Surplus electric po.wer of the big Mickle power plant will operate the paper mill.

Construction work will start soon after January l. When the mill starts operating two shifts production will be in the neighborhood of 600,000 feet a day, and between 500 and 600 men will be employed.

GOVERNMENT DR.OPS SOUTHERN & WESTERN PINE CASES

Court orders,_upon motion of the government, have been entered dismissing the government's petitions in the Western Pine Case and the Southern Pine Case

We have prepared a folder on "Why you should uge Redwood in Your Home" containing a reprint of the article "Indestructible Redwood" which appeared in the May | 9th isEue of Literary Digest, together with aarnple pages and description of our booklet "Redwood Home Plane." A supply of these foldere for free distribution will be gladly sent you on request. Write for them.

REDWOOD CONTEST CLOSES DECEMBER 31

With the date of the Redwood Contest drawing to a close, the Redwood salesmen have been showing much activity during the past two or three weeks. J. Krauss of Los Angeles and Roger O'Hara of Fresno, both r'epresentatives of the Redwood Manufacturing Co., of Pittsburg, and R. E. Caldwell of the Little River Redwood Co., San Francisco, have sent into the Redwood Association office the leading entries during the past few weeks.

Lloyd Harris of the Holmes-Eureka Lumber Co., San Francisco, who is still among the leaders, submitted a very fine entrv which he secured from the Parker Ranch at Vacaville. It is a redwood post and according to the records has seen over 90 years of service. This specimen was one.of the original posts used when the property was secured by the Parker family through the Spanish grants. The post is perfectly solid, free from any defects, and in excellent condition.

Announcem-errt has..already been made that the Contest, which has been creating much interest and activity ary9ng the Redwood representatives, will close on December 31.

MOORE DRY KILN COMPANY FURNISH ADDI. TIONAL TRUCKS FOR NEW LONG BELL UNIT

The Moore Dry Kiln Company recently received an order for 3882 special dry kiln trucks for the Long Bell's new east mill unit. These trucks are of the special design and are equipped with 8sl-inch flange diameter cast steel annealed wheels. Moore's special Alemite greasing system for drv kiln trucks will be used on all truck wheels. The Moor,e Dry Kiln Company also furnished the dry kiln truck equipment now in use at the first unit of the Long Bell mill at Longview, Washington.

Twohy Lumber Co.

22 | Kerckholf Bldg. Loe Angelee, BDwy. 0843

CARGO-Fir, Rcdwood, Sugar Pinc-RAIL

'We can always Eupply Fir Cokrmns and Drain Boards from stock

Excluaivc Southern California Agcnta

E. J. DODGE

The California Lumber Merchant, Los Angeles, Calif.

alt, Calif.

12-8-25.

My dere ser:-Aye hev yust gotten yur bil for de subscription for de Lumber Merchant an aye am now goin tu send yu my chak for tu bux. Aye vant tu tal yu Phil dat its about de best tu bux I ever spelt cause lak tu get dis snappy little paper right along ay sufe llttle PaPer rlgnf, aruuB an vile I vish ii vas more svedish in it still I can git

along pretty vel anyhow cause I'm not such a dum bell is sum-peopel tink I am even efn I am a svede an aye sure know my snus as ve vould say in de ol countiy. Every time I git de L. M. I read most every vord of her an sum of de yokes in it is funny as hal an aye half tu laf, honest I do.

Vell Fil its puty nere Xmas up here an I vish dat yu could kum op here an hav a little Xmas vit me lause ve sure got de stuff op har tu hav a gud Xmas vit an dats no-yoke, an believe yu me its good stuff tu an der ent a cross vord in a whole barrel of it an dats no yoke neither.

Val ay ges dis is about nuff for dis time an hop,e yu get de chak all O.K. an aye sur vish yu a l\{erry Xmas ind hope dat yu hav as gud a time as me. Ve sure got lots of it here Fil.

Yurs Verv trule.

s. J. MAAKESTAD.

Care Tilden.

Fruit Growers Supply Company

Manufacturerc of California White a,nd SwEr Plne Lumber Millr at Suranville and Hih CaL

15O,00O,OOO FeGt Annud CrPacitY

B. W. ADAMS, Mer. Saleg DcPt. Firat National Bank Bldg.- San Franeirco

an endless source UTTRESS

HERE are many reasons why it pays Lumber Dealers to push Buttress Wallboard. In the first place it is a Quality Product that you can recommend to your most particular customers without fear or hesitationwe mahe it good to "make good" for you. In the second place it pays a good margin of profit and meets with a ready salenot only today, tomorrow and next week, but throughout the entire year-i1 knows no "seasons."

A WELL ADVERTISED PRODUCT

The advertisement reproduced in the center of this page is but one of many that we are running in newspapers and other publications to exploit the merits of Buttress 'Wallboardand to make more sales for our dealers. In other words, Buttress VZallboard has a demand created for it before it reaches your yard. It is practically sold when the customer comes to you; therefore, it takes less selling efiort.

There is less time consumed in persuasion and there are fewer kicks by fussy customers. When you sell fussy customers an advertised product of standard reputation, they are convinced that you have given them the utmost in quality and merit as evidenced by the well known brand. Customers always have conEdence in advertised products.

SPEEDS UP YOUR TURNOVER

Today progressive dealers realize that the cost of selling is vastly less on well advertised products; they sell more quick-

Home tt -hnys that

UTTRESS \fallboald ir residences, as well a! lbr L,J ll comes in big, broad, dried, seasoned and ilady for one can apply it.

Buttress

9tlahes Seaatifal and

Because of its firm, straight eurfice Buttness V/allboard-witf, ne oDen stalled, it lasts practicallv a lifef,me sralled, practicallv a lifedt off. On tte otlier hand,'laih and last but a y@t or two.

For alteratioar and repait rrcrln the urc r saves the bother of moviag out frminue; on the foon

Buttrese lfalboald ir made of two chees ofheavy papen lt heavy paper actc as a aound<i neavy aounddeade and hence, Buttress \falbo.td b plastcr constrrrction.

For a Solld Watl

You can make your wallboard srt| an<l 6ili1 wing Buttress V. B. Sand-Finirh. It comce in ordinary paint. Doec not fade or rub ofr

you Ltnber Dula, bc

ALLBOARD dealer dollars

of your all Surfaee .ffths RrGHT!

more and more populat for 6ne ,es and ot{r.er tyryj. ol constructior. t panek-Ya or %-inch thick-kiln tsasily and q.ri.kiy handled-any-

allboard

door ja'.. and baseboard ft tight to s to harbor dust and dirt. Once incracking, warping or &opping rlessinstalled by an expert-may

Wallboald caves time o.d expense; the anaoyance of wet, mussy ilaster

Soundproof

plaster, comprecced betweeo , ignite, or trarsmit f,re. The big solid sheets do not vibrate, s couad prooftho- lath and

ly than other products; they have less complaints about them than they have of unadvertised products. And, most vital of all, they can make more turnovers of advertised products, and every well-informed dealer hnows that he makes his sure profits on turnover.

Lumber Dealers everywhere find that it is "good business" to carry a stock of Buttress Wallboard-and also to tell their customers that they carry this dependable material.

When a Lumber Dealer stocks Buttress Wallboard he knows that his customers will be glad to buy it. He knows that it will sell, and satisfy, and repeat. And he knows that he will make a profit on each and every sale.

As the great multitude of Buttress Wallboard users increases, few, if any, ever change from Buttress. Through a consistent fair trade policy we count upon your co-operation in the distribution of this widely-used popular product.

cxacdy like sand.Gni"hed plastered work bv fer.ent shedes and is applied with a bruah til6 "V. Bu. Finbh ftom

Cool Thoughts for Cool Days

Good advertising is like the should be long enough to enough to be interesting.

modern feminine raiment. It cover the subject and short

"Ask and ye shall receive" may suit the spiritually inclined, but for the 1925 lumber dealer, asking alone won't do the trick. It's got to be accompanied by fighting.

' "When will business peateci interrogatory of is simple. Business will

start?" has been a frequently rethe lumber industry. The answer start when YOU start business.

Rip Van Winkle made the Catskill Mountains famous, but all he acquired was a twenty years growth of moss on his chin. There are lots of lumber dealers practicing Rip's methods. They accumulate the moss, but there's no fame goes with it.

Sell ideas. One good idea has been business than a thousand order books. ticularly opportune season to sell ideas.

productive of more And now is a par-

There are two volumes which should be in every modern lumber merchant's library. The Good Book and the Plan Book. The Bible for his own consumption and the Plan Book for his prospects.

Opportunity is knocking at your front door every day in the week,-but of what avail is it to you, if you are sound asleep and your front door is locked.

The best testimonial of the your service is the satisfaction value of your product and of your customer, of

There was a dealer in our town, Who thought that he was wise, He was too gosh darned absolutely Smart to advertise.

One glance at his old dreary yard, Would make you turn your head. You'd hustle home and order from A catalog, instead.

It's true, this weather rvhat your to'r.'i'n should come true.

is conducive to dreaming. Dream be. Then try to make your dream

If business is slow, don't kick. Even a mule makes no progress when he is kicking, and how can you expect to beat him at his own game. The thing to do is to get out and increase your own efforts.

Energy is too often mistaken for genius-and it is usually the former which is the principal difference between the successful and the unsuccessful merchant.

THERE'S NO PLACE LIKE IT

It may be a mansion-

It may be a dumpIt may be a farm-

With an old oaken pumpIt may be a palace-

It may be a flatIt may fs n leern-

Where you hang up your hatIt may be a houseWith a hole in the floorOr marble hotelWith a coon at the doorIt may be exclusiveOr simple, or swellA wee bit of HeavenOr one little-wellJust kindly rememberWherever you roamThat Shakespeare was right, kidThere's-.

J. O., Elmer Now Manager of Strable Hardwood

J. O. Elmer, formerly associated in the wholesale hardwood business in Sah Francisco, has been appointed manager of the Strable Hardwood Company of Oakland. He succeeds Bert Ryan who recently resigned.

Mr. Elmer needs no introduction to the hardwood men of the state. He has been in the game for many years and before coming to California followed the lumber business in Texas and Louisiana.

Mr. George II. Brown is president of the Strable Hardwood Company, well-known throughout the state as wholesale distributors of hardwood lumber and other materials.

Hahony Takes Over C. & O. Sales

The Andrew F. Mahoney Lumber Company, San Francisco, has just made an interesting announcement to the Bay lumber trade.

They have taken over the sales of the California and Oregon Lumber Company, and the Stout Lumber Company, for the entire state.

Mr. John C. McCabe, for years identified with the Mahoney Company, will act as sales manager, and announcements that, the old sales organization of the C. & O. will be maintained as far as possible. They will be represented in Southern California by Fletcher & Frambes, Inc., in the Valley District by Art Williamson, Harry Terrell will call on the East Bay trade and Al Morley will handle the Peninsula territory. These representatives have been handling the C. & O. sales in their respective territories.

The Mahoney Lurr$er Company will also take over the management of the Qakland yard of the California and Oregon Lumber Complny, and the boats in operation.

Mr. Andrew Mahoney is president of this huge organization.

STOUT LUMBER COMPANY PURCHASES BIG TRACT OF FIR IN OREGON

Eugene, Oregon, Dec. 18.-The sale of 14,000 acres of fir timberland, cruising between 700,000,000 and 800,000,000 feet, on the lower Siuslaw river by Detroit interests to The Stout Lumber Company of North Bend, Oregon, was made known today. The consideration was stated to be more than $1,000,000. The deal also included the property of the Siuslaw Boom company which operates a slriei of booms with a capacity of 100,000,00O feet of logs.

J. E. Higgins Lumber Co. To Build, New Yard

The J. E. Higgins Hardwood Co., the well known San Francisco hardwood dealers, recently acquired from the Ocean Shore Railroad Company a block of property located on Jerrold Avenue, San Francisco, upon which they will erect their new yard.

J. E. Higgins, Jr., manager of the company, states that they plan to consolidate on the new site their two yards which at present are located at Fifth and Brannan Streets and 423 Sixth Street. Their yard at Fifth and Brannan Streets was purchased from the Cadwallader-Gibson Co. several months ago.

Work on their new yard will commence about the first of the year. ::

BAGAC Flooring Schools"-Storec-Buildingr-Aparbentr

FOR

The Greateat Hardwood Flooring Value on the Market

A Dark Mahogany Color that will not rhow Dirt

As'Durable as Maple Long Lengths

Let us submit scmples anil quotations.

J.

1925 Building Tops Year Previous

\\:itlr the constant wail during I92S that building rvas bad, that totals rvould be far belorv 1924, it is gratifying to tnake a little check of what actually did happen during the year, and rvhile complete figures are not yet available, the sttms given in the table belorv for eleven months ol 1925, and for the year 1924, will show that in practically every case the cities listed will exceed the previous year.

Los Angeles permits for December will run close to $11,000,000. To the night of the 30th tl.rey totalled $10.000,000. rvhich is very good for the year end month, and also considering that Los Angeles has been reported all year to be in a btrilding slump, 1924 was a good year in that city, with a total in nerv buildings valued at slightly over one hundred and fifty million, and then comes 1925 with just the same amorlnt, and not a bad slurnp.

Nervspapers have been full, the past few weeks, with convincing predictions that the country, and particularly California, is headed for a boom building year, this year. Surveys have disclosed housing shortages and plans for trelnendorrs building programs. In Los Angeles one builder has announced plans for the construction of 200 homes, in 1926, at a cost of about $2,500,000. COMPARATIVE

Trademarkpd products mean high quality maintained. Th.y guarantee protection for the buyer f rom the manufacturer through the distributor and dealer.

San Francisco allnounces a huge building ltrogram for this year with anticipated projects for the spring amounting to over trventy million dollars.

PACIFIC ELECTRIC ABANDONING REDONDO WHARF

The following letter has been sent to interested parties; in Southern California, by the Pacific Electric Co.:

"The franchise for the maintenance and operation of wharf No. 3 at Redondo Beach expires February 19, 1926, and in conformity with supplemental decisions of the California State Railroad Commission it will be abandoned and removed as soon thereafter as possible.

This is to notify you that on and after February N, 1926, this commercial wharf at Redondo Beach, California, will be retired from service and the handling of freight thereover rvill be discontinued."

DEALERS HH"T:"*:f*:

Benefit from this Advertising Campaign

#';*#B

In lts True Sense

OU* aim and ambition is not merely to sell you Hardwood Flooring d quality-but to back up each sale with genuine Service. Not the artificial term Service-$ut a definite reality that makes of maior importance the careful selection of the material-its prompt delivery-and, when desired, the expert lanng and finishing d the foors.

Above is pictured (in reduced size) just one of a series of thirty advertisements, being run in Los Angeles newspapers, educating the public on paying enough for their plastering.

How Doer Thir Afrect Dealerr?

This advertising is improving conditions in the plastering industry. When the plastering industry prospers, dealers in plastering mater.ials prosper too-particularly Blue Diamond dealers, because the ent.re building profession knows that Blue Diamcnd is sponsoring this campaign, even though its name does not appear in the advertising.

Blue lDiamond Gompanlr

Producers and Manufacturers of Quality Fire-Proof Building Materials

Los Angeles

Thisin our opinionconstitutes the tnre meaning of Service----and it is the purpose to which we all have set ourselves resolutely.

rAc0.itA PtAilllG illlls, liG., , \. IAGoil[ "Really, 'i

Is It As Good As Tacoma's?"

PORT ORFORD GEDAR PA]IELS

bV th"

915 E 62od St AXridge 1374

Marrhfield, Oregon

WIII.AMS & COOPER

6O7 Pacificsouthwest Bank Bldg. LOS ANGELES, CAL

TUcLcr 59lt

LUMBEN

FROM RELIABLE MIIJS ONLY

These wonderful panels are especially adapted for high-class enameling. Free from insect and bug activity, and an ideal wood for closet linings.

The following

CALIFORNIA REPRESENTATIVES carry warehoure rtocke for immediatc rhipnatr:

H. B. illaris Panel Go. 735 Tlird St. San Frenciro

Galifornia Panel and Ueneer Go.

955=9G5'

'FOR 29 YEARS IN,LUMBER AND LOS ANGELES'

WHAT IS SERVICE,?

By JACK DIONNE

Nearly two thousand years ago that Man who walked as a boy through Galilee, propounded the sovereign principles of service when he said: "Whosoever shall be great among you shall be your minister, and whosoever shall be the chiefest will be the servant of all. For even the Son of Man came not to be ministered unto but to minister, and gave his life a ransom for many."

Today the questio4 that the man who wishes to progress, in any walk of life, must answer is: "What degree of service can you render?" All the departments of our civilization are working toward the one great object-the intensification of SERVICE.

Service is the basis of all honest business, all creative work, all free government, all orderly society and all true religion. Service is the magic password that unlocks the vaults wherein lie hidden away the best of human possibilities.

Then what fS service? What IS the thing which the Master preached, which men proclaim, which all humans have learned to praise?

Let us turn to the dictionary. It states that service means "assistance renderedr" or "duty performed".

BEN BYRNES SPENDS FEW DAYS IN SAN FRANCISCO

Ben Byrnes, Albion Lumber Co., Los Angeles, spent several days recently in San Francisco where he was a caller.at the company's .San Francisco office on business matters. He reports that conditions in the Southern California sections look satisfactorv.

As SERVICE affects the modern building business of today, a blending of those two definitions seems a splendid explanation of the true meaning of the word.

Modern merchandising building SERVICE means to furnish the public the fullest possible degree of intelligent, specialized, practical assistance in the USE of those materials.which the materialman sells. ft means that the building merchant shall "do unto others" as he would have them do unto HIM, were their positions reversed, and HE at the buying, instead of the selling end.

Use THAT as the basis for measuring the quality and quantity of your usefulness to the public, Mr. Lumber Merchant, before you put'SERVICE" on Srour letterhead and on your advertising copy.

SERVICE is NOT a physical thing. It is a demonstrable FORCE. The MERCHANDISE you sell is the physical end of your business. The SERVICE is that intangible and dyn.amic development of modern times which makes your goods worth buying, and worth having.

Are YOU giving service?

W. H. WOOD RETURNS FROM NORTHWEST TRIP

W. H. Wood, Hart-Wood Lumber Co., San Francisco, has returned after spending sev'eral days in the Northwest attending to Company business matters. While in the Northwest he was a visitor at the company's Portland office and also visited their mill operations at Grays Harbor.

R. HANIFY co.

BMDTEY BRAND HARDIYOODS

Scientific Hln drying prerervel within our producte nturetr rturdyand bcautiful qualitier, while

Modern machinery and rkilled human efiort iurtifier our rlogan

MINTON MOVES PALO ALTO OFFICES

The offices of the Minton Lumber Company'at Palo Alto have been moved from their old location to large and handsomely decorated quarters in the Cardinal Hotel Building.

GANAHL WINS SUIT

The Ganahl Lumber Company, Santa Barbara, has been given a favorable decision in the suit for a re'zoning of the property occupied by their yard, to make legal the operation of such a business.

The matter has been in the courts for some time.

DIAMOND

Construction be operated by

MATCH CO. ENTERING DUNSMUIR

has started on a new yard at Dunsmuir, to the Diamond Match Company of Chico.

NEW OXNARD YARDS GETTING READY

Ground has been broken for the new Sun Lumber Company yard at Oxnard, and the Bell Lumber Company will opeu their doors for business about January first.

DEAN JOHNSON RETURNS FROM FLORTDA VrSIT

Dean Johnson, assistant manager of Pacific Spruce Corporation's big plant at Toledo, Oregon, has returned from a trip to Middle West and Southern points, including Florida. The trip occupied about four weeks.

LOS ANGELES HOO HOO ARE FOOTBALL FANS

Mr. Bill Spaulding, Head Football Coach for the Southern Branch of the lJniversity of California, addressed the members of the Los Angeles Hoo Hoo Club at the meeting on December l7th, when J. J. (Jimmie) Cline, former coach at the Branch, and now with E. J. Stanton & Son, Los Angeles, as chairman of the day.

Mr. Spaulding provided an entertaining half hour with his remininiscences of former days in the football world, and his tales of present day conditions.

OAK TiI.OORING

GUM FLOORING

WHITE OAK TRIM

RED G[Nil TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

AROMATIQUE CEDAR

LINING

RED OAK TRIM

SAP GUM TRIM

MOULDINGS

GUM FT'RNITURE STOCK

Fumiture Stock in Setc CUT TO SIZE Ready to rdgemble

Flat Surfaceg Hardwood Trim Sanded

BRADTEY IUIIBER C().

OF ARKANSAS

WARREN - ARKANSAS

This was the last meeting before the huge Christmas Party for the orphans, and much of the time of the meeting was devoted to a discussion by the committee members, on the coming event.

Vice President Cliff Estes presided at the meetjng, in the absence of President Wickersham.

M. A. GRAINGER & COMPANY, LTD.

Mctropolltan Blda. - Vancouvcr' B'C. ADvrcrE lxlRrsE*vrcEs

TIMBERLAND, SAW MILIII

LOGGING OR PULP PROPOSITIONS

In British Columbia or The Wcst Officers and Directors:

M. ,{, Grainler, Pree. - Alrd Flavcllc, Vlco-Prcr

F. R. PcDdlctor, I)ircctor - L. Lrfon' For..t EDJlr.ar

DIMMICK LUMBER COMPANY

PACIFIC COAST LUMBER CAR rud CARGO

s,GDrGrGrt tlvc. Port Otford Whltc Ocil|r IgGrt.n lylltG OCdr! Oo. I)oug:la. IF|t-Slrrucc-Bcnlocl f,.r|llcld' Orc[to n 1. rJrr.of f,u:l-.f, Oc. Rei Ocdar thrnairc. Ooqrlllc, Orcro! Ccdar Polcr trd Pllhri

Fifc Btdg. SAN FRANCTSCO Tel. Douslar t9lzli Van Nuyr Bldg. LOS ANGELES Td. TRinitlt Ttgl

"If ltts Bradley's lt's Better"TRY US FOR

LUMBERMAN CONVICTED FOR FRAUD

"The conviction and sentence to imprisonment of E. V. Dawson of Dann, N. C., in the United States District Court of Raleigh, N. C., several days ago for the fraudulent use of the mails in violation of Section 215 of. the Criminal Code," said W. W. Schupner, Secretary of the National American Lumber Association "sets a most wholesome precedent not only for the lumber industry but for all industries."

"The indictment charged Mr. Dawson with using the mails for the transmission and collection of sight drafts, with bill of lading attached, which falsely stated the number of feet of lumber contained in the shipment involved, the alleged variation between the feetage stated in the bill of lading and the amount actually shipped being very large. Over a yebr ago several of our members complained to the Association, and through our national counsel, Davis and Jones, of Washington, D. C., the matter was taken up with the Post Office Department and the indictment followed. The case sets a precedent in the administration of postal laws for while the alleged fraud was perpetrated through the mails, the merchandise lvas not carried by mail, as has been the case in previbus cases under the law."

BENSON TO BUY STEAMER

Benson Firm to Operate Shipping Board Craft in Off-Shore Trade Here

San Diego, Dec. 20.-Atlnouncement that he is negotiating with the United States shipping board for the purchase of a lake type steamer was made here yesterday by Frank Lynch, president of the Benson Lumber company.

When purchased the vessel will be equipped with Diesel engines and operated in the offshore trade. The new vessel will be 4000 tons larger than the motorship Frank Lynch, now being purchased by Mr. I.ynch from the shipping board.

The president of the Benson Lumber company further announced that six 900-foot log rafts, the largest number ever towed to San Diego in a single season, will be brought here next year from the Columbia river. The raft will contain a total of 30,00O,00O feet of lumber and will carry deckloads aggregating 5,000,000 feet of cedar poles in addition to millions of shingles.

Three of the huge rafts already have been launched at Wallace slough.

STUDY SIERRA TIMBER

The Division of Forestry of the University of California, whose investigative work during the past several years has been largely devoted to reforestation in the Redwood Region has this season shifted its activities to the pine region of the Sierra.

One of the principal questions that requires solution, says F. X. Schumacher, is the growth in useful products of the species of so-called lesser value-fir and cedar. To this end Mr. Schumacher and P. D. Hanson spent much of the field season in measuring the growth on 125 fir plots -ssmplgs of forests from practically every Sierra County between Shasta and Fresno. Members of the United States Forest Service are cooperating in the study and have added the measurements of fifty other fir plots.

It is believed that the results of this work, which will be available in the spring, will have an important bearing on policies of care of private timberlands in the Sierra.

WOODHEAD RECOVERED

David Woodhead, president of the Woodhead Lumber Company, Los Angeles, Past Vicegerent Snark of Hoo Hoo in the Los Angeles District and Past Supreme Gqrdon of the order, has fully recovered from a two weeks' illness.

TACOMA LUMBERMEN'S CLUB ELECTS NEW BOARD FOR 1926

The officers for the year L926 for Tacoma Lumbermen's Club are as follows: President, Frost Snyder, Clear Fir Lumber Co.; vice-president, Ralph L. Dickman, Dickman Lumber Co.; secretary-treasurer, Roy J. Sharp, Mountain Lumber Co.

In addition to the above named the following members were elected to the board of trustees: K. F. Richards, Pacific States Lumber Co.; Fred Roberts, Newbegin Lumber Co.; J. C. Hill, North End Lumber Co., and C. H. Kreienbaum, Reed Mill Co.

$1,8OO,OOO PINE DEAL IN IDAHO

Portland, Dec. 15.-The Clearwater Timber Company, subsidiary of the Weyerhaeuser corporation, is reported to have purchased the pine timber holdings of H'enry Turrish of Duluth, Minn., in Clearwater county, Idaho, for $1,800,000. The tract is said to be one of the finest stands of Pine timber in the United States.

TEXANS ENDORSE GRADE MARKED LUMBER

Houston, Texas, Dec. 1l.-More than 2OO of. the leading representatives of the lumber and building industries of Houston and Galveston heartily endorsed standardized and grade-marked lumber, as recommended by Secretary of Commerce Hoover, and pledged their aid toward establishing this national movement in this section, at a banquet held in the ballroom of Hotel Bender tonight, under joint auspices of the Hoo Hoo Club, the Lumbermen's Club and the Southern Pine Association. This action of the gathering was expressed in resolutions unanimously adopted, which also urged all lumber producers to grade-mark their products, approved the system of branding employed by the Southern Pine Association and commended that group of manufacturers for their efforts to promote the program throughout the country

We Make Special Knives and Repair Circular Saws

EMANUEL FRITZ ON EASTERN TRIP

Emanuel Fritz, associate professor of Forestry at the IJniversity of California, has left for a month's trip in the east. He plans to visit the Forest Service Laboratory at Madison, Wisconsin, and also some of the Lake State lumber operations, including a visit to the Henry Ford lumber plant. He will return to Berkeley around the later part of January.

ARTHUR LANE A SAN FRANCISCO VISITOR

Arthur Lane, the well known New York City wholesaler and lumber distributor, was a recent San Francisco visitor where he spent a few days calling on the white and sugar pine dealers. lle was also in attendance at the recent Shingle Congress held in Seattle. He left for New York City on December 19.

TED LAWRENCE A SAN FRANCISCO VISITOR

Ted Lawrence, Los Angeles manager of the Hart-Wood Lumber Co., was a San Francisco visitor during the past month where he spent a few days attending to company business matters and meeting many of his lumbermen friends in the Bay District. While in San Francisco,. he made his headquarters at the offices of the Hart-Wood Lumber Co.

ATKINSON ALL SWELLED UP WITH NEW CAR

Jimmy Atkinson, Pehinsula representative of the Chas. R. McCormick Lumber company, is sporting a new Buick coupe, starting the new year in fine shape" Ed. Garland, manager of the rail department, states that Jimmie is handling the new boat in fine shape, hursing it along at ten miles per hour in the day time, and making his long jumps at night. A pretty slow pace for such a live wire as this fellow Atkinson.

AT{ANNOUNCEMENT

Thc Long-Bell Lumbcr Company announcet thc purcherc of tLe plant of thc Superior Oak Flooring Comprny at Hclcnan .A,rkanrar.

lltith thc ecquirition of thir prop€rty Thc Long-Bcll Lum. ber Company bccomet thc rccond largcrt manuficturcr of oeL flooring in thc Unitcd Steter. Thc Supcrior plrat war built about thrcc ycar. ago, thoroughly nodcrn in cvcry dctril. Itr product har crtablirhcd rrr cnvieblc rcputetion undcr the brand namc ttSuperior.Ancricetr Fincrt.tt TLc rarnc high rtandardr of menufacturc and rcwicc which The Long-Bcll Conpany cndcavorr to cerr5r out in ell of itr opcrationr will prevail at thc Superior plent.

in our modern and up-to-date shop we repair Circular Saws and make special Knives for woodworking shops, in the shortest possible time. We also carry a full stock of self-hardening, High-Speed Steel for shaper knives and cutters.

THE LONG.BELI LUMBER COMPANY

Douglar Fir Lumber and Tinberr; Southcrn Pinc Lunbcr and Timberr; Creorotcd Lumbcr, Tinbcrr, Portr, Poler, Tier rnd Guard-Rail Portr; Piling; Southcn Hardwood Lumbcr end Timbcrr; Oek Flooring; Califonrie Whitc Pinc Lumbcr; SerL and Doorr; Box Shoolr.

AUgTIN BLACK TO LEAVE ON EAST RN'TRIP

eu"tin Black, ddvertising - manager of the California White and Sugar Pine Manufacturers Association, is leaving for the east on January 5 on a business trip. While in the east. Mr. Black will be a speaker at several of the retail lumbermen's conventions in the Middle West and Atlantic Coast sections. He plans to be in the east about two months.

LEWIS GODARD BUYS HIMSELF A FINE CHRISTMAS PRESENT

Lewis Godard, Bay District and Coast County representative of the Hendrickson Lumber Co., San Francisco, stepped out a few days before Christmas and bought himself a fine Studebaker coach. He formerly drove a Studebaker roadster, but "Louie" says his big idea in taking on a large and closed carwas to offer better service to the dealers and he will be able to make "parcel shipment" deIiveries of their Redwood shingles at all times.

DON CLARK A SAN FRANCISCO VISITOR

Don Clark of Seattle, the well known northwest stained shingle distributor, was a San Francisco visitor around the middle of the month while enroute to Seattle after spending the past three months in the east where he was calling on the lumber trade. While in San Francisco, he was the guest of A. J. Russell, manager of the Santa Fe Lumber Co.

OPENS YARD NEAR WHITTIER

Mr. W. P. Jackson, formerly manager of the San Pedro Lumber Company yard at Whittier, assisted by Mr. Cy Barkalow of the same company, has opened a yard at Jimtown, a small community near Whittier.

SHIPMENTS FROM COLUMBIA RIVER TO RUN PAST BILLION

Some idea of the tremendous movement of lumber froin northwest ports to various destinations throughout the world can be obtained from the fact that water shipments of timber from the Columbia River during 1925 will run well past the billion foot mark, statistics show. A report of the Portland Merchants' Exchange shows that up to November 1 of this year a total of 972,7D,O58 feet has been dispatched from the Columbia River mills.

For the entire year of 1924 the total lumber shipments were 997,OO8,269 f.eet. The report states that the iricrease lor L925 has been chiefly due to the larger movement of timber to California ports and to some of the smaller lumber markets of the world.

Kiln and Air Dried

California Hoo Hoo Have Active Year in 1925

A short sketch, or review, of Hoo Hoo activity in California for the year just closed, discloses a world of activity, a host of entertaining features and a volume full of intelligent effort expended by the officers and directors in the various districts.

The state is divided into 11 Districts, or Jurisdictiorrs. each having their Vicegerent Snark and most of them having a Hoo Hoo Club, with separate officers and functioning separately from the parent body. San Diego at the far south of the state, then the Orange County District, Los Angeles, Citrus Belt, (San Bernardino, Riverside, etc.), San Joaquin Valley, Sacramento, Oakland, San Francisco, Coast Counties, Susahville and Westwood are the names under which the various Jurisdictions operate.

During 1925 there were eleven Concatenations held, taking in a total of one hundred and eighty-three kittens. Not a large number, nor nearly as large as the huge totals that were piled up in 1923 ahd the year before that, when Hoo Hoo was newer in the state and contained more material to rvork on.

San Francisco led in number of Concatenations but not in numbers of Kittens initiated. There were three during the year, with a total-of 35 initiations, while Susanville, a cornparatively new District, took the blinders from the eyes of fifty poor unfortunates, at their one Concatenation, on May 9th.

Fresno comes next with 35 Kittens, at two Concats, then San Diego with the same number of parties with nineteen new members. At the joint meeting of the three Valley Lumbermen's Clubs, held at Stockton on April 15th, there were fourteen hew members taken in, Kittens taken from three districts and the credit given to the Sacramento Nine. .Los Angeles had but one Concat during the year,

on February 27th, when sixteen pairs of eyes were opened and then came the San Tose Concat for the Coast Counties District with six.

The Hoo Hoo Clubs have been active, without exception. In fact the large amdunt of effort expended by the order has really come from the Clubs, all of the social activities, dinner dances, golf tournaments, etc., and it is really gratifying to note the large number of splendid affairs that have been successfully planned and executed by the tireless workers that Hoo Hoo is proud of.

In the line of golf, Los Angeles held three tournaments during the year, one in January, then one in April and the last big affair on September 19th when the retailers of the city battled with the wholesale boys, and came out victorious. San Francisco staged a monster tournament, a very enjoyable aff.aft, on April 6th. The notable feature of this event was the many handsome prizes' awarded. Then Fresno held a tournament at one of their beautiful courses, orr May 10th.

The San Diego District held one of the finest parties of the year at their Annual 'Hard Times' Party, held on April 18th, unde'r the direction of Snark Restine. It was attended by practically the entire membership of San Diego and by a number of the boys from Los Angeles. The San Francisco dinner dance, on the night of Jane 27th is an affair long to be remembered and one which earned a great amount of praise for the committee in charge.

During the year four new Clubs were installed and they are all active and showing plenty of interest in the old Black Cat. On February 16th, at Susanville, Club No. 37 was dedicated with the aid of the Parson, who journeyed

(Continued on Page 57.)

Dec. 17th, at 4701 Santa Fe Ave., we gave an actual fire demonstration of the fire retardent qualities of Somozided Lumber and Paint.

"Goods of the Woods"

Gerlinger Carrier

HYDRA,ULIC LIFT

A standardized carrier throughout, embodying a wonderful direct loa&lift; exceptionally fast, simple and fool-proof, eliminating pressure tanks, cables, screws, gears, pinions and clutches.

fD .lr o I or ttuilt any size, to suit your requirements.

""" See rt on """" r"r"

A Sigtt of Quality KLICKA LUMBER I

I

Klicka Lumber Co.

Main Officc end Yardd-i0th and Univerrity Tclcphone Hillcrert 1000

KLICKA LUMBER COMPANY BELIEVES IN ADVERTISING

The Klicka Lumber Company, one of San Diego's largest hustling retail yards, is also one of the most persistent advertisers in the southern city.

They are operating four plants now, the main yard and

mills right in the city proper and smaller yards at East San Diego, Normal Heights and National City. :

The yard on 30th Street, the main plant, is a busy place, and is efficiently operated. They are doing a tremendous business, and, according to George Klicka, they are strong for advertising, keep at it month after month, and feel that they have never lost a penny of the cost, in the many years that they have followed this habit.

A good piece of copy that appeared recently in one of :al newsDaDers is reoroduced below. In commentinp local newspapers reprod commentilng this particular advertisement, Mr. Klicka remarked that had a real "come-back"

WEYERHAEUSER ELECTION

it

Spokane, \Mash., Dec. 18.-T. J. Humbird was reelected president of the 'Weyerhaeuser Sales company at the annual mebting held in the offices of the company at Spokane. Other officers reelected were:

. Yiq. presidelt, F. E. Weyerhaeuser, St. Paul l secretary, A. W Laird, Potlatch, Idaho; treasurer, Huntington Tay- lor,_Coeur d'Alene, Idaho; assistant secretary and treasurer, 'W. H. Farnham, general manager; L. S. Case and I. N. Tate, assistant',managers, all of Spokane.

One new member was elected to the board, Charles H. fngram, w_ho was recently made manager of the Snoqual- mie Falls Lumber company.

US-THAT'S ALL TRinity 1189 634-646 Alico Street

FIFTY YEARS AGO the FrOoRt1.|0 - Loc Angeler

V,, (From the L. A. Express, Dec. 7, 1875)

As $ood As $ood Furniture

t'Everlasting" flooring comes from a city famous for its 6ne woodwoikinc. ThZ tumber is dried in the game kilos uled in drying-the lumber for Grand Rapids furnitur€, atrd by the same acientific methods. Our craftsmen hlve the skill gained from a lifetime of woodworking. They operate -machines.gauged to sptit h-air accuracy. Tecting aad inapection is continuoue. Is it any wonder that. t'Everlactirig" flooring has the quality of fine lufllrtule.

Nichots & Coxlumber Co. o'ii*#;l$*

Tiffany and You

Take a tip from Tiffany, Mr. Lumber Merch' ant!

In song, story, drama, movie, or wherever you hear -or read of expensive and lovely ihings in the jewelry line, invariably you read or hear the name of Tiffany.

Ever think of that?

There isn't a business name in America as well known, and as outstanding in its own line of business.

You might easily find people who have never heard of Marshall Field, but probably never strike man, womarl, or child, who didntt know the name of Tiffany.

Whv? Wouldn't it be fine if YOU occu' pied that sarne position in YOUR business

world, that Tifiany does? You would "clean uprtt wouldntt you?

- You may say "Advertisingr" but that would only be partly true. That is, if you think of printed advertising. The name and fame of Tiffany was created by building a business along lines that met with the approval and respect of the public generally, and,keeping up that reputation, and advertising that reputation continuously through a long term of years. The public has been made to understand and approve of the Tifiany ideals and methods.

And YOU can do the same thing in YOUR world if you go at it like Tiffany did. But it's no sitingdown, stay-at-home, hope'thingspick-up job.

The L. lry. BLINN LUMBER CO.

Here are shown forty million feet of air-dried Redwood uppers f,Iom which immediate shipment can be made of siding, finisli,' bbttens, mouldings, columns, tanks, pipes, silos, etc.

E. K. Wood Lumber Co. Holds Another Fire Demonstration

Follolving the original convincing demonstration of the m.erits of "somozided" lumber and shingles, a fGl weeks ago, the E. K. Wood Lumber Company, Los Angeles, under the direction of Frank W. Plane, held another demonstration on Decen.rber I7th, witnessed by a large number of city fire officials and other parties interested in this maierial which pronises to make a decided change in the general use of lumlter products. The illustration shows the three test buildings, the center one, built of ordinary lumber, burning fiercely, and the other two, constructed of the fire-proofed materials. successfully resisting the flames.

YOUR NATIONAL FORESTS

The national forests are not "reserves": thev are not "locked up." They belong to the people, and miy be usecl without monopoly or destiuction. -Selhsh interesti, seeking to exploit the public wealth for private gain, are curbed-, but legitimate use of the national forests is encouraged.

When timber is sold, or payments received for other resources the money goes into the national treasury. Twenty- hve per cent of all such receipts is returned to the states for distribution to counties for schools and roads. An additional l0 per cent is made available for use by the forest ' service on community roads and trails. There aie also large direct appropriations by Congress for road building in tfie national forests.

There are eighteen national forests in California, each in charge of a forest supervisor and his staff. The forests are

divided into ranger districts. in charge of rangers. The district office for California district forest is in the Ferry Buildins. San Franci Building, Francisco, and the chief forester for the whole United States is at Washington, D. C. The forest service is a branch of the U. S. Department of Agriculture.

The men who built the Pyramids rvere poor advertisers, for while they did 1 Cgod job that has lasted through the centuries, they couldn't land an order were they living today-because their names have been forgotten.

Well, since we started saying some four years ago, that mes would be badly needed after the war. evervbodv homes war, everybod on €arrn Dy rnls trme agrees wrth us. I he only thing left is to supply them. And that is the retail lumber deiler's

ne everyDooy The left tail dealer's earth bv this ti job. ith us.

Albion Lurnbcr Co.

LUMBER

t97 Prc. Elcc. Blds. .......TUcLcr 577!

Algome Lumber Co.

N Fry Bldg. ....TRinity lXNl

Bartcr, J. H. & Co.

1033 Ccntrel Bldg. . .......TRinity lil!.l|2

Blinn, L. YV. Luubcr Co.

250f S. Ahmeda .HUmbolt 3jl70

Booth-Kclly Lba Co.

730 Ccntral Bldg. .TUckcr 926t1

Chanbcrlin & Co. W. R.

60 Chamber of Commcrcc Bldg... ...MAin 47El

Coor Bey Lurnbqr Co.

EIF Ccntral Btdg. . .....TRinity t6l8

Dolbccr & Carroa Lumber Co.

{10 Pecific Mutual Bldg. j.......TUcLcr 7654

Forgic, Robt.

523 Central Bldg. ......VAndike t229

Fruit Grovcnt Supply Co.

7ll Conrolldrtcd Bld3. ....TRinity ,Oll

Gctarin Lunbcr Co. _ Al Trurportrtion Bld3. ......BRordw.t ZUn

Golding Lba Coo Frcd

609 Ccntrrl Bldg. ....TUclccr El4,l

Hruuond Lbr. Co.

2010 So. Ahncdr St. ........HUmbolt l59l

Hadfy Coo J. R.

522 Ccntnl Bldg. ........MEtro. Ol53

Hrrt-Yfood Lunbor Co.

ll23 Prc. Mutud Bld3. . ..MEtro. ZZU

Hartn Gco. M, Lbr. & Mfg. Co,

715 S. Bcrcndo ... .DRcxcl 716ll

Holucr Eurc|:e Lba Co.

lO?5 Vu Nuyr Bld3. ....VAndiLc lTEl

Hoopcr, S. C, Lunbcr Co.

011 Ccntral Bldg. . ........MEtro. 0183

Hoovcr, A. L.

700 Standrrd Oil Bldg ...VAndiLc Ett32

C. D. Johnron Lumbcr Co.

9lrl A. G. Bartlett Bldg. ...VAndikc 5573

Litttc Rivcr Rcdwood Co.

266 Chamber of Corrmercc Bldg. .MAin 47Ol

Long-Bcll Lumbcr Co.

578 Chamber of Conmcrcc Bldg.. ........il|Etro. 56d5

MecDoaald & Hrrrington,

710 Ccntrel Bldg. . .......VAndiLc 3it{2

Mcenr, J. O.

lll0l Ccntrel Bldg. . .......TUckcr StilE

Mcycr & Hodgc

3il0 Cbepnin Bldg. . ....VArdiLc'atlz

McCornicl, C!or. R. Lbr. Co, of Del.

__ _U99 Lenc_ _Mortsr3c Blds. ........TRinity.SZfl

McCulloush Lbr. Co.

SEli Chanbcr of Comncrcc Bldg....., ...,,TRinity 0lg6

Nclroa, A. O.

Ccatrol Bldg. . .....TUckcr 3til2

Nottlcton Lbr. Co.

?i29 Brnh ltely Btd3. .....TRirit!r irgtt

Orcaon Lba A3cncy

915 E. @nd St.- .AXridsc li7f

Peci6c Lunbcr Co..

,?qt Standard Oil Bldg. ...VAndiLc 85E2

_

Rcd Rivcr Lunbcr Co.

702 E. Shuron .... .AXrid!c''9115

Rcdwood Manufacturcrr Co.

3rE E. 3rd St. ........VAndiLc lE?:Z

Srntr Fc Lumbcr Co.

397 Pac. Elcctric Bldg. .,....:-.

SLinncr & Eddy Corp.

_- -7ll Va-n N_uyr Bldg... ....TRinity ZSgl

Slrdc Lunbcr Go. &[ Vn Nuyr Bids. ..... .MEtro. OOIS

Brown, Rollinr A.

6lX5 Cerlor Ave. ..GRrnitG EOl2

Cadwalladcr Gibron Co., Inc.

3028 Mincr A;. ::::. ...:..'..,l' r r, r ; . ANsctur .t282

Californie Panel & Vencer Co.,

955 S. Alancda St.. .......TRinity 005?

Coopcr, llf. Eo Lunbcr Co.

aBs E. lsth Sr. ...Hurnbolt, lllt

Grippcrr'Jcronc" C.

755 59. Sprins Sr, .. .....TRinity Ot0S

Hemnond Lumbcr Co.

2010 So. Alencde St. . .....HUmbolt l5gl

Kcllo3g Lunbrr Co. of Cel.

523 Ccntnl Bldg. ....VAndiLc EZll

Kolembrigan Lbr. & Dcv. Co.

910 Ccntral Bldg. .TUcLcr g126

Nrtionrl Hrrdwood Go.

631 Aliro St. ..MAla tEl

Nickcy Bror. lnc.

Ol20 So. Park Ave. ....Tllornwall ll97

Prcific Coirt Con'c'l C,o"

{016 So. Main .AXridgc 3$e

Stanton, E. Jo & Son

3tth and Ahrircdr Str. ... ....Axridgo Jlll

\lfcrtern Hardwood Lumber Co.

201,1 E. 15th St. ...,..,r. ......WErtmorc616l

\f,filron, llln. M, Lumber Cor

2057 E. fsth St..... ....WErtnorc lllGl

Woodhcad Lunber Company

5720 So. Main St. .AXridsc 5722

.SASH AND DOORS

Americea Door Co.

1322 Monctr Avc.. .....HUnbolt 6lt

California Door Co.

23? Ccntral Avc. .TRinity 7461

Hemmond Lunbcr Co.

2010 So. Alemcda St. ... .:HUnbolt l5gl

Hattcn, T. Bo Co.

f600 E. Warhington .....Hunbolt 50rt

Kochl, Jno. Ilf, & Son

65! So. Mycrr St ..^A,Ngclur 167l

Lillerd, MarL W.

Ol93 Stanford rA,ve. ,. ..THornwell E2ll|

Rcd River Lumber Co.

7U2 E. Slauron ....AXridgc 9l,l5

.

. Prcific Door & Serh Co.

3216 So. Mrir . ..Hunbotr ta?t

Wcrtcrn Srrh & Door Co.

16|)r E. z;th St. ... ..HUnbolt &2

Whcclcr.Orgood Co.

1617 E. l&h St. .HUnbolt 2Oa

W. W. WilLinron

l2l4 Inruiance E:rchange Bldg. . ..TUcLcr l{31

SCREENS

' Hipolito Conpany, 2lrt end .Ahmcdr Str. ,....

WErtnorc llll

Reeord Cargo-

Bloedel Donovan Lum

BELLINGHAM, WASH.

ber Mills

6,500,000 ft. Loaded our Mill Dock

13 days loading

500,000 ft. per d"y

Discharge at One Port

ROBT. FORGIE, Calif. Repreeentative Central Building, Los Angeles

Central California Lumbermen's Club Hold Annual Meetin$ and Ladies Day at Modesto

J. U. Gartin Elected President

The annual meeting and ladies'day of the Central Cali- Moclesto Lumber Co., with the a_:sistance of his stenografornia Lumbermen's Club was held at the Modesto Hotel, phers Misses Blanche Catling.Virginia Beach, and Dagmar Modesto, on Saturday, becember 12. About seventy-five Olson and his bookkeeperE.Misses M.argaret Haesh; Florsat down to an exceilent luncheon. In opening the pro- ence Taylor, and Bertha Olsen, wou_ld present -a on-e act /gram, President W. U. Falconbury, introduced 1fU. Cartin sketch entitled "Office Effic'iency." George -made a.light-

Co. who wetcomed ihe visiting ning change make-up and when he appeared he was decked lumbermen ""d th.ir-guertr to Uoa..to. Mr. Gartin said up wittr his straw hit sombrero and a wild west outfit, and that he wanted everyEody to have a good time and that with the assistance of the six.young ladies in full wjld west "th;r;;;;iJl. ""-6trt;"! aoi"g elrerfminute from 12:00 costume who made an excellent chorus, he sang "$9se.9f p. M. to 12:00 A. M.,, ' the Rio Grande." George and his chorus made a big hit / He then introduced George Ground of the Modesto Lum- and for an encore he rendered "Ha-Ha'" ' ber Co. who had charge of ttre entertainment program. 7 Mr. Ground then introduced Richard Newstead of the Walter Christenson got the crowd happy by leading in com- y'Retail Merchant's Association of San Francisco, as sqeaker munity singing. LJona Stewart and- Hotty Williams, ex- of the day who delivered an excellent address on "Merponenis otlhe Charleston, gave an excellent dancing ex- chandising." In his opening remarks he touched on busiI ifrition. Sammie Zeff, with his black face make-up and ness conditions throughout the country during the -past introduced as Sambo, made a big hit with the crowd with year, which he stated were very prosperous as far as volume l,,is dancing act. George I. gulk sang several delightful ivas concerned yet merchants-madti-no money. Referring vocal numFers and Miss Anna Gartin, daughter of Mr. and to a financial report which was recently issued, he stated a Mrs. J. U. Gartin, played some excellent piano selections. survey of the department stores showed that -they did a N{r. Gartin then announced that George Ground, of the larger volume of business in L925 than in 7924 but they

WttAPA TUMBER C().

Mlllr-RAYMOND, WASH.

.qreed lunrber quick? a carload or a rtickt

UA]I ARSDALE-IIARRIS ruililEn colilPilY

Sth and Brannen Str., San FrancLco

WHOLES.A,LER!'

with coroplctc rtockr on hand in all Sredcr, both ondinrry aad ululnl rizcr:

PORT ORFORD WHITE CEDAR

SUGAR PINE

WHITE PINE

DOUGLAST FlR

REDWOOD PATTERN STOCK

REDWOOD (worked)

SPRUCE

STRAIGHT OR MIXED CARS-DRY STOCK

Cercfully Dricd riltcll Muufrctucd

made less money and at the same time the distribution costs showed an increase of. 2%. He said, "something is wrong and it behooves us to check up."

The trouble, Mr. Newstead said, is that in the race for the volume of business the merchants and dealers have gone crazy on service competition, credits, and price cutiing. To overcome this difficulty, he urged a uniform system df accounting, educating competitors who in many cases are price cutters because they don't. know what their actual costs o-fdoing business are, and a review of advertising and advertising methods.

_ fn reviewing the question of advertising, he referred to Berkeley and Santa Barbara where the citiZens are rebuilding_of cem€nt, stucco, and brick because the people are made to believe that houses built of these maferiils will notburn, yet ryo9d is just as serviceable against fire as any of these materials but the fact that wood has not been advertised the people are building with the other materials. He said, California is the third lumber producing state in the country yet the people are building of every olher kind of materials. "Own your own home" is a very good slogan stated Mr. Newstead but the lumb,ermen should go furt-Ler and advertise "Own a home worth owning.,,

Th-e _speaker also talked on the question of Service, which he stated in many instances had gone so far as to increase the costs of rnaterials, the Budgit Plans which is being used by -merchants in merchandisiig their goods, and the attitude of the public towards the bisiness-men.' He said that a movement was on foot to install a School of Business at Stanford -IJniversity, where they would give a course in Merchandising. In closing, Mr. Newstead-spoke on the business outlook for 1926 which he stated *as i.rv favorable and that 1926 would be more prosperotrs than 1925.

At the conclusion of the luncheon and entertainment. there was a business meeting of the Club with presiden[

W._ H. Falconbury presiding._

C. D. LelVlaster,- secretaiy of the Sacramento Valley Lumbermen's Club, extended an invitation to the Club to lold a joint meeting with the Sacramento Lumbermen,s Club to discuss the question oI Grade Marking and other questions at some future date. A motion was u-nanimouslv passed to accept the invitation and to meet with the Sacramento VlL"f Lumbermen's Club at Sacramento during the month of February.

A. R. Graham, Western Retail Lumbermen's Association. Spokane, issued an invitation to the Club to attend theii annual T_geting at Portland on February lB-20.

R. F. Wells, chairman of the nominaiing committee, announced the following nominations for Club ofificers for the

_The next meeting will be held in January at Stockton when the subject "Grade Marking" will be discussed. Robt. Inglis and W. H. Falconbury were appointed as a committee to arrange for the meeting.

During the business session of the CIub, the ladies retired to the parlor of the hotel wher,e the afternoon was spent in playing bridge, whist, Mrs. George Kewin of Modesto was the winner of first prize, a beautiful bridge set. Mrs. W. H. Falconbury was the winner of the second prize and was arvarded a beautiful deck of cards.

At 4:30 P. M. everybody adjourned to the office of the Stanislaus Lumber Co. where Mr. and Mrs. T. U. Gartin with the assistance.of the office force. served r-efreshments.

At 6:00 P. M., the party assembled at the Modesto Hotel for dinner after whiih dancing was continued until midnight with a seven piece orcheitra furnishing the music.

The Committee of Arrangements for the meeting which inclL!'l d J. U. Gartin, George Ground, Mrs. J. U. Gartin, and Mrs. George Ground were the recipients of very many pleasing compliments for the splendid time and wonderful program they arranged for and they were also extended a vote of thanks by the Central California Lumbermen's Club.

Among those who registered were:

lobert Inglis, San Joaguin Lumber Co., Stockton.

-

C. D. LeMaster, Sec. Sacramento Valley Lumbermen,q Club, Sacramento.

C. R. -Tillson, The Modesto Lumber Co., Modesto.

J. P. Ross, Ross Lumber Co.. Modesto.-

W. S. Tillson, The Modesto Lumber Co.. Modesto.

4. _& 9gtt"p,_\ll/estern Rctail Lumbermen's Association, Spokanc.

C. W. Wood, Strable Hardwood Co.. Oakland

\. _L. lsqigk, Stanislaus Lumber C6., Modesto.

B. R. DuVail, Ripon Lumber Co.. Ripon.

T. H. McPhearson, Escalon Lumber Cb.. Escalon.

C. U. Utterback, Valley Lumber Co.. L6di.

SqI.V__C. -P"y-!",- Uniied Lumber Yards Inc., Modesto.

T. H. Kewin, United Lumber Yards fnc.. Modcsto.

S. J. Irwin, Irwin Lumber Co.. Escalon. -

_O_, f-. Rqqsqm, Chas. R. McCormick Lumber Co., Stockton. V/altcr Christenson. Modesto.

Qeo. M. Kewin, United Lumber Yards Inc., Modesto.

G. Cornwall, Timberman, Portland.

\ll/. H. Besecker, Tilden Lhinber & Mill Co.. Oakdale.

Mrs. Maurice Casey, pittsburg..,

Jghn ^L. Todd, Western Dooiand Sash Co., Oakland..

Magn__ice_ Casey, Bedrrood Mfg. Co., pittsburg.

F. W. Burgers, Union Lumbir Co., San Frincisco.

Mrs. H. C. Henry, Modesto.

H. C. Henry, Booth-Kelly Lumber Co.. Mooesto.

Mrs. O. L: Russum. Stoakton.

Mrs. S. J. Irwin, Escalon.

Marioir Eliott. Lodi.

Mrs. John P. Ross, Modesto.

Mrs. C. R. Tillson, Modesto.

Mrs. W. H. Falconbury, Stockton.

Mrs. Clark U. Utterback. Modesto.

Mrs. Murray G. Payne, Modesto,

Mrs. T. H. Kewin. Modesto.

J. J. Farley, The Pacific Lumber Co.. Stockton.

ber _Co., Stockton ; Secr,etary-freasure., Lester Elliott,.Vai- ley Lumber Co., Lodi. The nominations were unanimously passed.

In taking over the gavel, Mr. Gartin said that he felt honored in being elected president and hop,ed that he would be able to carry out _the fine program of thi past year which was initiated under Mr. Falcbnbury,s leadership.- He asked for the- helb and cooperation of ali the membeis during his term of office.

Geo. Cornwall gave a short talk on business conditions in the indu_stry and also discussed several points brought out in Mr. Newstead's address. R. F. Welli made a reiort on the state convention at Fresno and urged all memb^ers not affiliated with the state association to Join at once as they

c_omi1g year: President J. U. Gartin, Stanislaus Lu comrng year: Co., Modesto; I rreslclent J. U. Lumber ;Vice President, O. V. Wilson. Central Lumwere doing a lot of dorng of good work for the lumber industry in the state. R. F. Hammatt and I. E. Martin *"r. i1"., J. were also called on for a few remarks.

Lester Elliott, secretary-treasurer of the Club, made a financial report for the year ruhich was unanirhously accepted and approved.

I.1 q: E_lliott, Valley Lumber Co., Lodi.

W. H. Falconbury, Falconbury Lumber Co.. Stockton.

J. U. Gartin. Sfanislans l.umber Co.. Modesio.

Mrs. John L. Todd, Oakland.

Margaret Elliott, Lodi.

_

Richard Ncwstead, Retail Merchants Association of S. F., San Francisco.

George E. Ground, Modesto Lumber Co., Modesto.

Mrs. George E. Ground, Modesto.

Mrs. J. U. Gartin. Modesto.

J. M. Uontgom,ery. Silver Falls Timber Co,, Stockton. Marie Barnett. Stockton..

Mrs. J. M. Montgomery, Stockton.

E. W. Doe. Stockt^- f .r,nbs1 Co.. Stockton.

G. P. Thomoson. Modesto.

Mrs. W. O. Washek, Modesto.

H. S. Fuller, Lodi.

Mrs. H. W. Fuller. r ^.1i. Harvey_fsenhower. Ilolmes-Eureka Lumber Co., Sacramento.

R. F. Hammatt, l:lifornia Redwood Association, San Frinclsco. Nancy Hammatt, Berkeley.

F. F. Wells. West Tqrlock Lumber & MiU Co., Turlock.

Mrs. R. F. Wells, Turlock.

Mrs. E. W. Doe. Stockton.

W. O. Washek. United Lumber Yards fnc.. Modesto.

J. E. Marti-*- "Catifornia Lumber Merchant,;, San-Fiancisco.-

Ul{It|l{ TUMBER Gtl.

Mcubcr Californie Redwood Arocietlon

OFFICES: SAN FRANCISCO

Crookcr Buil4inc

Phonc Sultcr 6l?O

LOS ANGELES

Lene Mortgege Bldg. Phone TRinity 2Ztlil

MILLS: FORT BRAGG California

Adcquate rtorage rtock at San Pcdro

CALIFORNIA REDWOOD

S.

f,. SLADE LUMBIR C().

Ert. lE85

NORTHWEST LUMBER PRODUCTS

WHOI F'SALE

PROMPT AND REGULAR STEAMER SERVICE ON DIFFrcULT CUT. TING ORDERS

MIT.LF'R SHINGLES

'TcanworL with thc Retail Lumbcr Mcrchent"

Supplying

Ask us about ironing boards, the perfect one. We are e.rclusiae distributors, in Southern California, for the "RougW' Patent Board. It is a winner and costs no more,

(Continued from Page 46)

from there to Westwood where he chartered Club No. 38. on February llth. The Susanville Club was headed bv Jas. W. Torrance as president and Roy H. Shotwell acteh as secretary. _'Westwood elected Waltlr Luff as president and Richard Pershing made a very efficient secritary.

The East Bay Club, No. 39, came-into existence in February also. -Ihis new organization, in spite of its close prox- r'mity to San Francisco and the very active Club \io. 9, h.as been quite active and has closed a-wonderful year undei the.leadership.oj Pres.iden_t Hug! W. Hogan and Secretary Milton Hendrickson, brother oi Rod.

The Citrus Belt Hoo Hoo Club was organized in June, headed by Roy L. Sandefur as president ind H. B. Fineo as secretary,

These new organizations with the already existing and boosting Clubs at San Diego, Los Angeles. -San Fraicisco

"."d.lr^._.19, m3r_ke up the eight Ctubs i-n the state. O,oi"s the I9z5 Hoo Hoo vear Joe .Restine headed the San Dieg6 C_lub, Phil B. Hart was president at LLs Angeles. R;;;; Hendrickson at San Frincisco and Martin b. j"t;;;;;; Fresno.

The San Francisco Club holds semi-monthly meetings, on Thu.rsdays at the Palace Hotel. They are ,i*"y, *Ett'"t_ l:nd,ed; the programs are rvell and efficiently uri""g.a uni the. boys in that District take a keen interest in the'ir club activities.

. At I-os Angeles the meetings are weekly, also on Thurs_ day, at the t lite Cafe. A new chairman- each week, with a monthly. "Surp.rise N,[eeting,' and other entertaining fea_ tures, holds the interest in tnis section. fne f.res"o'C:tuU

group meets monthly, with an .".ni"g crnner and program.

. During the year there were a dozen or so of these meet_ rng's that stand out for their originality and for the great amount of good that they did. Nieetings such as the ,?pa;; Snarks Day" and the ,,Bosses Day,' it L"; A;;;[.,- iii.

"Friends of the Forest" meeting at Fresno, the great 1'_9"p!. Robert Dollar" affair at San Francisco, .,'Wives- and Kiddies D^-y" -at Los Angeles, the Bay District picnic in August and the one held-by the Susanville group in the same month, the state wide Forest Week oblervltion in April, the activities of the Forest Committee of Nine, head14 !y Dave 'Woodhead, at Los Angeles, the State Hoo Hoo Club officials meeting at Fresno ln October, attended bv Club Officials from all over the state and by the two pas't Snarks of the lJniverse and a number of other notables, these and a host of other affairs.

In the month just passed the Los Angeles members held a party that will stand out in Hoo Hoo history when thev entertailed, in the big hearted rvay, four hundred little oi_ phan children at a Chlistmas Party. Bobbie Byrne, as head of the committee that arranged this affair, cime'in for a great amount of praise.

Last year when the Mississippi Valley was striken with the terrible tornado, resulting in the loss of so manv li.res and the devastation of.so much property, Hoo Hoo respond_ ed with funds, immediately. Wesiwood, California, in the name of Hoo Hoo sent in the large amount of $2,625', nearlv half of the five thousand one hundred dollars that was raiJ_ ed throughout the country.

We believe that this state can well be proud of the high type of men in the order of Hoo Hoo, of lhe splendid wo?k that has been done and is being planned, and can be iustlv grateful for the_gre-at levelling and humanizing influenc"e that the Great Black Cat has created.

Hoo Hoo is not all fun, not by a jug-full. It has its serious and constructive side, and ihe meiberc in this sreat Golden State are fully aware of the possibilities "re ;;; cashing in on them.

PATTEN & DAVIES ACQUTRE MORE YARDS

^ The.Gibson string o{ yards has been bought by patten l/ & Davies of Los AngeleJ. The deal includeJ the plants atAnaheim, Fullerton, Brea and La Tolla.

WELL. MATCHED

"They are well-matched, don't you think?" said one wedding. guest to another..

"Perfectly," was the reply. 1'Shets a grass widow, and he's a vegetarian."

The Wisdom of Solomon

It was in Manchester, England, the place a lo.cal theatre' In the plot the King, old and infirm'had two sons,'and'was debating which should succeed him. He paced up and down the stage, wearied and troubled.

"On which of these, my sons, shall I'tiestow my crown?" he asked aloud.

Immediately came a cockney voice from the gallery: "Why not'arf a crown apiece, guvnor?"

FOR I CANNOT READ MY TOMBSTONE WHEN I'M DEAD

If

If you think some praise is due me, Nov/s the time to slip it to me, For I cannot read my tombstone

When I'm dead.

More than fame and more than money

HOW OLD IS GOLF?

OLD IS

Nobody knows, but King Solomon played the:game as far back as 1012 B. C. lle was chairman of the handicapping committee, and had to deal with the same kind of kickers we have today, and on one occasion complained that "A foolfs lips enter into contention, and his mouth calleth for strokes." (Proverbs 18:6.)

In 1457 A. D. golf had become so puplar in Scotland that the people were forbidden to play it, because of its interferdnce with the practice of archery, which was needed for national defense. In 1491 King James Fourth ordered the arrest and fine of anyone playing this "unprofitable game." The oldest golf club in the world is that of BlacHreath, near L,ondon, England; the date being 1608, or 168 years before the U. S. A. was officially on the map.

When the Americans did take it up, however, they made it step. 'We have now about 5,000 golf courses in this country, and are building new ones at the rate of about 400' a year. There are over four millions of Americans playing golf, and we hold all the world's titles.

ROBERT TNGERSOLL'S ELOQUENT TRIBUTE TO THE LAUGHTER OF CHILDHOOD

"strike with hand of fire, O, Weird Musician; thy harp strung with Apollo's golden hair; fill the vast cathedral aisles with symphonies sweet and dim, deft toucher of the j organ keys ; blow, bugler, blow until thy silver notes do touch the skies with moonlit utaves' and charm the lovers wandering on the vine-clad hills; but know your sweetest strains are discords all, compared with childhood's happy laugh, the laugh that fills the eyes with light, and every heart with joy; on, rippling river of life, thou art the boundary line between beasts and man, and every wayward wave of thine doth drown some fiend of care; Oh laughter, divine laughter of joy, make dimples enough in the cheeks of the world to catch and hold and glorify, dl the tears of ' grief."

PRE WAR STUFF NO DOUBT

"You say dishere lickah is pre-wah stuff?" asked Gambler Mose suspiciously of Bootlegger Ben.

"It suah is. Ah ga'ntees it."

"But kin yo'prove it?" asks the prospective purchaser.

"Yassuh. Suah kin."

"How kin you?"

"By drinkin' it. One drink, and den yo' fights. Ain't dat pre-wah?

"What is etiquette?"

"Saying, 'No, thank you,' when you mean 'Gimme."'

Hoo Hoo Club Activities at San Die$o

By W. L. Richardson, Chas. R. McCormick Lbr. Co.

The new Hoo Hoo year of 1925-26, as far as local activities are concerned, was begun quite auspiciously at San Diego, Calif., with a dinner and business meeting, in one of the beautiful banquet rooms of the Cabrillo Cafe, on Sixth Street, Friday evening, November 2Oth, and' by counting the signatures from a paper circulated at the table it appears there were forty-five members present' '

H. H. Miller, assoclated with W. J. McDermott, in the hardwood business, having been selected previously by the members to serve in this capacity for the ensuing year, read his official appointment as Snark, and was enthusiastically acknowledged, by the usual three times three, and the tiger cat. All are well satisfied with the selection and appointment of Homer H. Miller, and under his direction it is confidently expected there will be more interest manifested and greater enthusiasm shown than heretofore, and this is said without any prejudice, as all his predecessors have been exceptionally good fellows and hard workers, but he has a certain advantige, in the increased membership and the expansion of our industry in this locality. Thg first official act of the new Snark was the appointment of the other eight members of the nine, as follows:

Senior Hoo Hoo-Albert A. Frost, San Diego Lmbr. Co.

Junior Hoo Hoo-Harry C. McGahey, San Diego Lumb. Co.

Bojum-Robert Reid, Hillcrest Lumber Co'

Scrivenoter-Russel A. Piersall, Chas. R. McCormick Lumber Co.

Jabberwock-Fred W. Hawman, W. J. Glasson Planing Mill.

Custocatian-Ralph Smith, Park Lumber Co.

Arcanoper-Carl B. Gavotto, Benson Lumber Co.

Gurdon-Philip M. Barker, San Diego Planing Mill.

There is no reason why they should not make a good team. The determination was at once voiced to commit to memory their respective parts for the next concatenation, which it is proposed will be held early in 1926.

The newly appointed Secretary, an employe of Chas. R. McCormick Lumber Co. for the past fifteen years, the only delegate from San Diego to the last Annual at Spokane, was called upon to tell what especially interested him, and was listened to with attention, particularly as he related

the circumstarices and impressive manner of the initia ceremonies.

After a number of other short talks by different members, the meeting resolved itself into a session of the Hoo Hoo Club, the first for the year, and an election of new officers was had, resulting in the choice of Robert Zumwalt, of the B'enson Lumber Co., President; H. B. Miller, of the San Diego Planning Mill, Vice President; Art. Jensen, of the Dixie Lumber & Supply Co., Treasurer; and W. I-. Richardson, of the Chas. R. McCormick Lumber Co., Publicity Agent.

In looking over the names of those present at this joint meeting, one is quite impressed to note the attendance of out-of-town members, some of rvhom drive in from places as remote as fifty or sixty miles from the city, and consider the time and expense not wasted.

, A second meeting of the San Di'ego Hoo Hoo Club was held, at the same place, on Friday evening, Decernber 4th, and a good dinner enjoyed, by sbme forty-three members and visiting lumbermen, one or two of whom promised to become again active lloo Hoo, and others are considered as good cat meat for the forthcoming initiation. Out-oftown attendance was again very good. J. C. Bargar, who for many years maintained a lumber yard at Ramona, 35 miles east of San Diego, in a beautiful mountain valley, and

Lumber Shipments Into California in lgzs

The water borne movement of forest products to Southern California ports for the year 1925 will approximate very closely to the equivalent of 1,600,000,000 board feet of lumber as compared with 1,576,705,000 feet for 1924 and Z,lZ2,835,000 leet for 1923.

The monthly movement for the years 1924-25 (in M ft.,) :

far back as 1898 Redwood made up 35 per cent of the total movement. This year it will be only B per cent. There has been a possible increase in the rail movement but not sufficient to account for the decrease. The average monthly boat arrivals is 100, making l2OO f.or the year. Boat loads rtrn from 375 to 2500 thousand with but few small boats in service except from Redwood ports. 1913 was the banner year until 1923 took the lead.

The actual movement for December, 1925, to the night of the 28th was 124,980 M feet.

Totals by the month, for 1925, in the Bay District, are not yet available.

For the first eleven months of the year, the grand total of lumber received by rail and water, at San Francisco, was 971,W0 M feet, with an estimated total for December of gO million feet, making a total for the year of just a little over a billion feet. It is interesting to uote the segregation of this amount.In 1925, first eleven months, this port received :

i The major part of the movement, about 80 per cent, is discharged at Los Angeles Harbor. Redondo has been relegated from second to third place by San Diego, which will absorb some 135 million feet, of which about ten million feet were ties. If Redondo shows up 100 million feet it will do better than last year. Santa Barbara, at a guess, will run between 25 and 30 million. What is left may be divided between llueneme, Ventura and Long Beach. One rather remarkable feature is the falling off in Redrvood. As

This is quite a gain over 1924, when the grand total for the twelve months was 934,445 M feet, separated as follows :

AY the joys and profits of a happy yeat be yours, in L926-That is our wish.

WnlrNEy FneuES- bundles of profi,ts .fo, the wideawake dealier!

C ELL WHITNEY FRAMES and you, make a custotner-friend J for both of us. You're giving ih" .bnild.t or contractor the "makin's" of a mighty fine window, door or cellar frame in every pair of bundles you sell.

For Whitney Frames are made of old-growth, soft Douglas (Tillamook) fir, shown by Government tests to be equal in durability to eastern white pine and superior to all western pines.

They're cut wrtical grain and, will withstand severe weather expoEure for years without warping, twisting, swelling, contracting or splitting. They wiII not stain slucco. Houses and frames made from this wood have remained sound and intact for rnore than 75 years.

Other Whitney Products

oJ Douglos Fir Are-

Individual Frame Parts, Cae' ing, Base and Interior Trim -cut to length or lineal run -rough, sanded or dressed; High Grade Sash-knocked down or set up, straight car or mixed shipments.

Whitney Frames are made with modern machinery by expe* millmen. Two bundles, plainy mavksd-1sn minutes-a frame set up. They're accurately made to fit and save builders' time, labor and money on a job. Send for further information on Whitney Frames. You'll find them real sales builders. Addrees-

CATIFORNIA PANEL

Welnut

Toberco Mahogeny Brtean Mehogany

Dueli Orcgon Pinc Comncrciel and Furniturc

Plywood

Quartcrcd Rcd Guu

Unrclcctcd Gun

Quutcrcd OrL

Plein OeL Birch

Eln

Barrwood

Port Orford Ccder

(Continued from Page 59.)

who has just returned from a tour of the country, gave a brief talk, winding up with the remark, that while he had visited a large number of cities in the north and east, on this trip, he was better than ever satisfied with his home County. While claiming to be "retired," he is still extremely active, but is devoting himself largely to civic interests of his community. Having the satisfaction of seeing the fine paved road completed for the whole 35 miles from San Diego to Ramona, with the immediate progpect of the remaining gap filled in to Julian, making a continuous fine, scenic drive, through fertile valleys, and over easy mountain grades, to the heights of the Cuyamacas, a dream for whose fulfillment he has worked so hard for lo ! these many years, he is now heart and soul devoting himself to the pro- ject of having paved the present very good highway from Ramona, through the famous San Pasqual valley to Escondido, thus completing another paved outlet to the coast, for which all the residents of that locality are enlisted, shouting their suggestive slogan, "Ramona-to-the-Sea," and in which all local Hoo Hoo heartily join.

The project of starting a local Hoo Hoo bulletin was discussed, and it is hoped that the first issue will appear at an early date, although no very definite plans have yet been formed. It is felt that there is sufficient talent to make such a publication a success and of interest to the lumber fraternity of this County. Rather prematurely, it is suggested that the publicity man formerly selected by the club act as editor-in-chief, but the latt,er, after consulting with other officers of the club, feels that it will be advisable, first of all, to elect a board of directors, to guide the destinies of the proposed paper and be responsible for it in a financial way, first appointing a business manager to look after the practical details. Give us time, brethren, and we may have something interesting to show you ere long.

Before closing it may be well to mention that these dinners are held-promptly at six o'clock, so that we may get through in good season, in time to adjourn each week to the Coliseum, for it must be admitted our membership contains a good percentage of "fight fans." Don't think that our genial "Mack" D. is the onlv one !

CITY WILL O\MN LUMBER WHARF

Although Los Angeles .already owns or controls 90 per cent of its harbor wharfage, with most of the remaining 10 per cent devoted to the lumber industry, th,e city will shortly begin deriving revenue from its own, and first, municipal lumber dock.

The new dock and yards on Terminal fsland, soon to be designated Berth 28, are expected to be in operation by February 1, according to estimates given out by the Harbor Department.

Lying between the Hammond Lumber Company wharves at Berth 224 and the new slip and shed at Berths 230-A and 230-8, this municipal dock is 793 feet long and 60 feet wide. It is equipped with five tracks, two of them in the center depressed, the other three along the wharf proper rvhere lumber can be discharged directly to freight cars without re-handling.

Provided by the Harbor Department primarily for independent lumber companies without wharves of their own, it is still likely that the }lammond Lumber Company, due to the close proximity of its establishment, will be a large user of the new dock when schooners congest its own wharves.

Schafer

eror. ru-t?"; 5::nompany,

Montesano, Washington, are completing an addition bf six 11x105 Moore Dry Kiln of the progressive type making a total of ten in their battery. New construction also includes sufficient green and covered dry storage to take care of the additional capacity.

Col. Fraqk P. Lahm Addresses San Francisco Hoo Hoo on Aeronautics

"Some of the Things the Public ought to know about the Air Service" was the subject discussed by Col. Frank P. Lahm, Air Officer 9th Corp Area, at the luncheon of HooHoo Club No. t held at the Palace Hotel on December 10. "Aerial transportation is a fact, it is here to stay, and will play an important part in the economical life of the nation," Col. Lahm stated. It is a great saver of time, he said in referring to the air mail service between San Francisco and New York, cutting down the time to 32 hours, and it was his opinion that v/ithin a reasonable time that they lYo{d be trinsporting the mail between the Atlantic and Pacific Coasts in lZ to 15 hours. In discussing commercial aeronautics, he told what has already been accomplished in I'urope and the progress that is being made in the United Statei. He stated tliat the greatest difficulty in aeronautics was the developing of commercial ways, and at the pres_ent time he said tliat ihe air way between New York and San Francisco was the best in the world. He also referred to air way communication through the radio, the Wilson Bill which has been introduced in Congress for air plane control, and the relation between the War Department and commercial aeronautics.

Emanuel' Fritz, associate professor of Forestry at the University of California, was the chairman of the day, and in introducing Col. Lahm spoke on the progress made .in the air plane service since the days of its inception and he also referred to the good work that had been accomplished by Col. Lahm during the days when the air service was in its infancy.

Ralph Laumeister, Chas. R. McCormick Lumber Co', sang ieveral songs and entertained with delightful musical

M.dera Sur., Pin.

A True White Pine Water CureLAir Dricd

Nothing could be better for pattcrn atock and planing mill lumbcr for all purposeq than our wide, thick, soft textured lumber. It comce from California Sugar Pinc trees, which are famour for their exceptional size and quality.

MADIRA SUGAR PII{E C(|.

Msnufocturors

CALIFORNIA SUGAR AND WHITE PINE

Bor ShooL end Cut-up Matcrieb

Crprcity 300,1n0 Fcct Drily

Madcra, Calif.

numbers. He was accompanied on the piano by Bill Shaw, also of the Chas. R. McCoimick Lumber Co.

W. M. Beebe and C. Stowell Smith, who have both been on the sick list, were present at the luncheon and were called on for a few remarks. L. J, Woodson won the attendance prize. The annual Christmas luncheoh at which there will be a special program, in addition to Santa Claus being present in person, will be on Thursday, December 24 and H. W. Gustafson will be chairman of the day. At the meeting on January 14, W. R. Chamberlin will have charge of the program.

MRS. J. C. ELLIS PASSES ON

The sad death of Mrs. J. C. Ellis, on December l?th, came as a g'reat shock to all Southern California l-umbermen, a great number of whom are warm personal friends of the deceased husband.

Mrs. Ellis was taken suddenly ill on Thursday, the 10th, passing away at midnight, the 12th.

Services were held at Los Angeles on Monday and the remains were carried to San Francisco, for cremation.

J. C. Ellis, fondly hailed as Jack by all lumber brothers, is Los Angeles manager for the Santa Fe Lumber Company.

BERT RYAN WITH HOLT HARDWOOD CO.

Bert Ryan, formerly with the Strable Hardwood Company, is now acting as manager of the Holt Hardwood Company of Oakland

W. F. Holt, president of the company, is at present in the east on a business trip where he is calling on the hardwood mills. He will return to Oakland about the last of January.

Saving at the Spigot and Wastittgat the Bung

Are you watching costs closely in your mill and wasting a good part of the resultant saving by using expensive and obsolete rnethods in your yard?

Many progressive mills are finding the solution of their high yarding expense in the HILKE LUMBER PILER. Saving in time, in labor and in damage to lumber are among the economies it effects.

You owe it to yourself or to your concern to get the HILKE story. Send for cbtalog.

The St. Paul and Tacoma Lumber Co. is one of the recent purchasers of the HILKE.

SAN DIEGO TO HOLD CONCAT.

The San Diego ffoo Hoo, under the direction of Vicegerent Snark Homer Miller, is plangring a Banquet and Concatenation for the evening of January 8th, Friday.

They invite all Hoo Hoo of the state to attend.

AL FROST ENTERTAINS

Employees of the San Diego Lnmber Company, the Frost Ifardrvood Company and the San Diego Planing Mill, all of San Diego, were royally entertained on the night of December 23rd, at the Cabrillo Cafe in the Annual Christmas party, held under the direction of Mr. A1 Frost, interested in all three companies.

Mr. Wm. (Billy) Jameson, manager of the San Diego Planing Mill, acted as host and as Santa Claus, distributing a substantial gift to each of those present, and there was a varied entertainment program furnished by the talent that was found in the respective organizations.

CALIFORNIA RANKS FOURTH IN LUMBER

One-{ourth of California's original stand, of timber has been cut and it has remaining apfroximately 15 per cent of all of the standing timber in the entire country, more thair any_ other state except Oregon, according to a survey of lumber conditions in the United States.

Lumbering stands fourth among the industries of California in number of wage earners employed and fifth in the value_ of the product. I umbering employs 25,000 persons 1"4 -t!t-. v-a-lqe of its products of all varieties is approiimate- ly $100,000,000 annually.

S. F. LUMBER KING DIES AT AGE OF 79

SAN FRANCISCO, Dec.29 (telegram).-John A. Hooper, 79, president of the First National Bank and of the First Federal Trust Co., died in a hospital here today. He had been ill for several months. Hooper was a lumber magnate and had been prominent here for many years. At one time he was president of the chamber of corlmerce. F-our daughters and three sons survive.

NATIONAL PROGRESS IN FORESTRY ENCOURAGING, SAYS U. S. CHIEF FORESTER

The most significant change in the nation's forest situation within recent years is the degree to which timber growing has bectrme a matter of general interest and understanding, declares Chief For.ester Greeley in his annual report to the Secretary of Agriculture.

,"National progress in forestry will from now on be measured, most of all, by the rate at which timber growing becomes part of everyday land usage," states the report, which further emphasizes the outward spread of forestry as evidenced by many current trends. Public leadership, and economic forces are contributing to the marked evolution in forest land management, Chief Forester Greeley believes.

Full C over age!

That ir the magnet of thir Journal. We have fuIl coverage in Cdifornia and are fortunate in the fact that it is the only one ttat offerr the advertirer this circulation. The popularity of THE CALIFORNIA LUMBER MERCHANT makee it a powerful meerage carrier for the manufactrrer and wholesale dirtributor.

OTIR ADVERTISERS

WANT ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for: The Fellow Who Wants to Buy The Fellow Who Wants to Sell

The Fellow Who Wants to Hire

Rate: $2.s0 per cotumn inch

The Fellow Who Wants to Be Hired

PLANING AND SASH AND DOOR MILL FOR SALE

lfave one of the best propositions that has ever been offered in this state. A busy sash and door mill doing work for all the yards in a town of forty thousand, in addition to a general planing mill business. Has always shown a profit. 'We own land and buildings and two partners will sell their entire interests at a fair valuation. Total investment about $80.000. This will stand strictest investigation' Address Box A-85, care California Lumber Merchant.

YARD FOR SALE

Retail yard for sale. excellent location, doing a itable business. establi-qhed 3 vears, clean stock equipment. $30.CnO required. Address Box A-89. fornia Lumber Merchant.

good profand s'ood care Cal:tz-t5-2

1,t/ANTED

Position as yard manager. Experienced in manufacturirg and retail. Good designer and estimator. Practical nrachine and construct:on man. Office man and excellent accountant. Can meet the public and sell lumber now. linrployed. Must have more money. Address Box A-90. care California Lumber Merchant. r2-15-1.

OPEN FOR POSITION

Lumberman, 15 years' experience manufacturing, wholesale and retail. Now open for position. Past three years Southern California. Single, willing to go any place offering opportunity for development. Best of references. Address Box A-92, care California Lumber Merchant.

WANTED-Position as Yard Manager. Experienced in manufacturing and retail. Good designer and estimator. Practical machine and construction man. Office man and excellent accountant. Can meet the public and sell lumber. Now employed. Must have more money. Box A-87, care Calif. Lumber Merchant.

WANTED:

In Northern California, a live man under 4O, to take charge of a small retail yard. Must be able to wait on trade and be a good salesman and collector. For further particu- lars address Box A-92, care California Lumber Merchant. I2-T5-I

WANTED TO BUY LUMBER YARD for cash. Must be in good location. Information will be strictly confidential. Hayrvard Lumber & Inv. Co., P. O. Box 155, Los Angeles. 11-15-6

FOR SALE RETAIL LUMBER YARD

NICE PROFITABLE BUSINESS

FINE OPPORTUNITY

INVESTMENT 40 TO $5O,OOO.

ADDRESS BOX A-83, CARE CALIFORNIA LUMBER MERCHANT. 11-15-tf

FOR SALE:

Two 2-wheel practically new Hercules Trailers, fitted with rollers. Bargain price of $120 each. Also, 200 5-ft. Heavy Loading "Bucks," $1.50 each.

Sun Lumber Company, l2-l-4. Beverly Hills.

A RARE OPPORTUNITY

A growing sash, cabinet and millwork business located in Oakland. Could use additional capital for expansion. Present owners will retain their interest. This is a rare opportunity to become interested in a live business. Order files full. Address Box A-91. care California Lumber Merchant. tz-t5-l

WANTED POSITION AS SALESMAN

Experienced lumber salesman would like to make connection with manufacturer or wholesale concern. Has covered San Joaquin Valley and Northern California territory and knows trade lvell. 15 years' experience in t[e lumber business. A,t present time employed. Address Box 4-100, care California Lumber Merchant. 1-1-1.

Planing Mill Superintendent and Manager, with years of practical experience from the ground up, is open for an offer. Guarantees satisfaction to employer; would like to have share of profits arrangement; prefers Southern California. Many references. Can estimate, and knows machinery thoroughly. This is a high class man who commands a real salary. Address Box A-96. care California Lumber Merchant. t-t-2

Can you use a live man with wide experience in the Retail Lumber Business ? Capable of, and now handling large business. Can shorv employers good profit. Expect good salary and will earn it. Good reason for desiring change. Address Box A-94, care California Lumber Merchant. l2-15-l

o&pgund ptgqei

sauVs hundrds efdollarc!

(DIONEER Plastic Cement is both "an ounce -L of prevention" and "a pound of cure" ! Pliable,

immune to acid and alkali, water and weathev proof, it adheres to wood, metal or any other surface and will not run, crack or blister !

If used in time, for sealing holes or cracks, in roofs, tanks, pipes, cisterns, around chimneys and flashings or mending cracked wire,glass and cement, it prevents "ry rp.E"d of the damagd. It is the pound of cure that saves many, many times its cost by eliminating expen' sive repairs and replacements. Keep plenty of it on hand---you will find plenty of money,saving uses for itl ?ut up in 7, 5, 70, 25 and 5O lb. containers

Pffi

lflruxqtrrtg

-sll tUrougb tbe ntbo yeilt, ig our ginwre Uagb for pE= trond snD trienbg. @,bunh you for tbe psrt you bsbe plsye! fn our Srospe ilt?.

Tfiupfg D(rru flrurl

The public appreciates the high and moderate price of Pratt-Low Boards. Just let them know you the line---and you'll prosper.

quality

Ironing handle