The California Lumber Merchant - June 1925

The fact that the 6rst Andersen Frames are still in perfect condition has something to do with the present populariry of Andersen Frames. They have always been made of Genuine White I'ine Vrite for latest information on Andersen Sendard Frames, statrng wnether you are an architect, builder, dealer or prospective home Look

Castomers

Toill oppreciote this

You Can Profit by It-

When you talk about a new building with the owner, architect or contractor suggest. "interior trim of Stanton Qualiiy Philippine

You can show them that buying it through you the cost is but little more than soft rysed-ryfiich the added beauty and increased resale price more than offsets.

Write us today for particulars of how Philippine Mahogany can be handled by you.

forabig sulruner

Your business this summer depends, in a large measure on the preparations you make NOW.

The live, aggressive lumber merchants will get theirs-thlt most of them carry Hipolito Window Screens and Screen Doors is a good guide to follow in buying.

'lVrite us for new literature and the catalog off the press in a few days.

The famous HifoIito "Corners of Strength."

LOS ANGELES, CAL., JUNE l, 1925

How Lumber Looks

While this page primarily is intended to give an angle on the wholesale market, there is a condition prevailing in the Southern California (Los Angeles) rnarket that calls for some comment.

There is, of course, a very direct bearing or connection betrfeen the prosperity of the wholesale lumberman or millman and the activities of the retailer. Especially if said retailer is operating at a profit.

We all know that the yards in this part of the state could not expect to be doing the volume that they enjoyed in 1922-23, but it is hard to understand the wailings of un-

' WELCOME SHRINERS

If the Los Anseles offices of The California Lumber Merchant can be of any service to the visiting Lumbermen Shriners, d.rring the Convention, we do hope that you will call on us.

Our offices are downtown, in the Central Building, Sixth and Main Streets, phone VAndike 4565, and our entire force will be on their toes, the entire week, at your command.

profitable business, coming from all sides, with the volume that these dealers have to draw from. Building permits in Lo_s_ Angeles have really been phenomenal, coniidering tfie dullness of the real estate market, for the past sixty days, still no retailer will admit that his volurne or his profits are anyways near what they should be.

Is he selling too low, is he cutting t{re other fellow's price in an attempt to hold up post-war volume, or is he letting the one or two other fellows grab all the sales?

We do not attempt to suggest the solution, there surely is onc, and it moEt assuredly is the lumberman's right and privilege to secwe a price for his materials, carrying a legitimate profit.

Correct this cdndition and a great deal will have been done toward strengthening the wholesale market, none too good at this writing.

Dealers have been buying from hand to mouth, since the first of the year, possibly with justification, but hard on the man with lumber on the way and with stocks on hand, waiting for a buyer.

We believe that the mills are in a more receptive frarne o_f mind than they have been at any time since they began their curtailment program.'

The eastern market, from all reports, has not developed Ite volume that was predicted, foreign trade is in fair shape, still the majority of these mills look to domestic water shipments for their volume, and Calilornia should supply t{re large bulk of this, and at better prices.

A climb up the ladder would help everyone.

_ A telegraphic report, on the morning of the 3oth, from San Francisco, has this to say:

'.-*Fj*lrsjl""

Advertiring Ratcr on Application

"Douglas Fir; No. 2 and No. 3 Commons items are t{re strongest items. Other items on the list show no change from last report. Several concerrrs report that rail shipments into Northern California and Sacramento and San Joaquin Valley sections have shown big improvement over the month of April. A few concerns interviewed stated that their rail business during the month of May was greater than May, 1924.

"Redwood mills continue to show about a l6Vo curtailment. Although the Association report for the week ending May 16 shows an increase in orders, operators report the market fairly active and no change over market report made two weeks ago.

"White and Sugar Fine. California demand fair. Ea.rtern market fairly active."

Carl Crow, Portland authority, had this to say, on May 15th:

"Many things can happen during the ne:rt thirty days.

"If a sufficient number of the mills shut down for two or three weeks, it is not only possible but likely that the market will show an irnmediate response

"The situation rests entirely in the hands of the producers. If they continue to run on the basis that they are now, prices will continue to go down.

"The retailers have no control over the actual consumption of lumber. lt will go on just the same if the supply is cut down, in which event the ultimate effectc on the market are obvious.tt

The Last report from the West Coast Lurnbermen's Association shows a week's cut of 1O0 million feet and sales of 116 million, sixteen percent above production. Forty-nine million feet of this business, 43/s, wag water delivery, 34 million domestic and 15 million export.

..OWN YOUR HOME AND MAKE YOUR CHILD A PRODIGY''

Sacramento, May 26.

A new and ingenious argument in favor of California horne building which real estate agents have thus far overlooked was advanced today when it becarne known that the children of apartment dwellers and others who rent their homes are materially retarded in school work by constant moving.

Couples about to embark on the sea of matrimony were urged by Will C. Wood, state superintendent of public instruction, to t'owrr a home.tt

"Migration of parents in California is keeping thousands of school children a year or more behind yowrgstera of similar age who live in permanent homelrtt he said.

SINGLE CAR SHIPMENTS BY WATER

We maintain constant stocks at the mills of every size and grade of Fir Lumber used in California, both in the Rough and Worked. 'We are prepared to make immediate shipment in straight cars of any item required. We have a vessel sailing from the Sound every four days. We invite you to draw from these stocks at your convenience. This will enable you to satisfy your customers' every requirement without carrying large stocks in your own yard.

PRICES ALWAYS AT THE CURRENT MARKET

THE SYNOilYM FOR LUMBER

Selling Stuff That Makes People Money

Bg Jacft Dionne

At a retail lumber convention not.-long ago I- heard a speaker say that the finest thing in favor of merchandising-retail buildin[ miterial is that tiie builairig merchant sells only things that make money for the purchiser.

There is an idea worth mulling over, and giving some thought to.

Every man is naturally interested in buying things that will bring him direct returns.

And most of the things that are offered the average consumer today in return for his cash, are expenses and not investments.

So if it is true that the lumber merchant really does sell money-making things, and can show and prove it, he has a mighty talking point right at the Leginninlg.

What does the building merchant sell?

Check them over. Ffomes, barns, sheds, fences, and buildings and building things generally.

Does a home make a man money?

All wise men agree that it DOES. The interest on his home investment is no more than his rent would be were he leasing from someone else.

- -44 large part of the money that goes into the home is SAVED and therefore EARNED because it would be lost, spent-, or wasted, were it not invested in that direction.

We all know the- delightful _retutns on the home investment in sentimental and spirit- ual -things, b-ut it is also a fact that it brings financial profits. The home well selelted, well planned, well located, and well built, should in any worth-while community, grow in value.

So far as farm buildings a-re concerned, we know that they bring a profit. An investment in a barn, a cattle shed, an implement shed, a hay barn, or -stock buildings, brings a profit in the raising and growing oi that stock.

Building improvements are always an investment, when intelligently handled. A coat of att-ractive paint on the home you are offering for sale will idd rnuch more than the cost of the paint to the selling value of the buifting.

--. Rebuilt things about an old home will always add more than their cost to the actual selling value of the home. Same way with othei buildings.

The lumber and other materials that the dealer sells for general construction pur- poses,-all goes- to trelp the buyer make a profit and is purchasid for that purpose, and with that end in view.

It DOES look as though the statement the convention speaker made was very, very true. The building merchant DOES sell profitable investments.

- A"{-the.tuyer- gets -as_lagnrappe lhe sentimental profits that come with well plan- ned, well built, well used BUILDINGS.

r,*J*r*r*J*r*Jk:r:9*r€:J€-r*J:

COA{PLETELY COVERING CALIFORNIA

McCormick service covers every spot in California where lumber is imported for use or shiPment.

Our mills, our ships, our Pur' chasing department' our wholesale yards, our widespread rail service, all combined to gro" the lum' trade of California a maximum service.

are ber of

CHAS. R. IUcCORIYIICK & c0.

Building Material Salesmen's Club at San Diego

Since the memory -of m_an runneth not to the contrary, salesmen in the Lumber, Sash & Door and Millwork bus'i_ ness have been rvorked t9 a fare-ye-well by customers and ' prospective customers. Each haj been told what his com_ peting. sales.m.an has agreed to do in the way of quoting a cut price, giving extra service or donating this, tnat or ?ne other on the scriptural basis of conferring these benefits wrthout _money and without price. The iesult has been that each salesman endeavors to go his competitor iust enough better to land the order-an-d often the'means em_ ployed to do this are far from being fair or honorable. The result of all this is, loss to the firin, a conviction more or Iess fixed that the salesmen of competi"g .on..ir. -"i. utterly. devoid of a sense of business honorl and that it is up _tqhim to beat them by any means, whehier fair or foul, and finally a permanent drop in his own business methods and standards.

To meet this all too common situation, the Lumber. Sash and Door, and Millwork salesmen of the S"n O;ego'terii_ tory_ decided to meet and organize a Salesmen's Cjub that would promote and establish-mutual friendship, confidence and respect am.ong its members and theret y i^p.o"e ara elevate the methods and ethics of their profession. __The organization meeting-was held N{onday evening, M"y l lth, in the too-t 6f the Mater.almen's Associa_

tion in the Union Building. Mr. O. S. King, president of the l\'fillwork Institute foi San Diego Countyland Super_ intendent of the Chas. R. McCormiik Lum6er ComJ.nr, Mill, who had conceived the idea of a salesmen,s club, anf at whose suggestion the meeting had been called, spoice at length on the needs of such an organization and what the salesmen could accomplish, both f6r themselves and their firms, by means of it.

Aftpr M.r. King's_ talk, a permanent organization was ef_ tected with the following officers electeci:

_ President, Arthur E. Scott, of the Chas. R. McCormick Lumber. Company; Vice-President, Wallace Walters, .f ih; Spreckels Brothers Commercial Company; Sec'y_Treas., S. A, Paddock, of the Materialmen,s Associition. -

The following permanent committees were appointed: Rules. & Regulations, Membership, Complainis and In_ vestigations, Programs & Entertainment, Education.

_r_here are twenty-eight Charter Members.

Mr..G. F. Hoff, Secretary-Attorney for the Materialmen,s Association was present and gave a ialk, pointing ."i ;1"i could be accomplished by fair competiti,on and- close co_ operatio_n. Mr. Hoff was elected an-honorary life member of the Club.

(Continued on Page 12)

A New Servicerr

lor Uou and, Aour customers

"Redwood Home Plans California Architects," soon be off the press. will

by narne of the dealer imprinted on the book.

Mernber Mills:

Alblon Lumber Company

Caepar Lumber CompanY

Dolbeer & Carson Lumber Co.

Glen Blalr Redwood Co.

Hammond Lumber Company

J. R. Ilantfy Company

Hobbs, \ilall & Company

Holmee Bureka Lumber Co.

Llttle Rlver Redwood Co.

Mendoclno Lumber Co.

Northwestern Redwood Co.

Redwood Manufacturers Co.

The Paclflc Lumber Co.

Unlon Lumber Company

It is a unique 48-page Plan book, every home design in which was the work of a Certified Architect of California. Seventy-eight plans were submitted. The Co*mittee of Award, appointed bY the San Francisco Chapter, American lnstitute of Architects, selected six plans for awards and sixteen for Honorable Mention.

These twentY-two Plans are reproduced in the new book. All are plans for small, allwood houses.

These books will be supPlied to dealers everywhere at less than cost. They will carrY the

They can be distributed to your customers as you desire either free or at cost.

Complete drawings and specifications for any plan in the book will be furnished to any of your customers at nominal costs.

Thus you are enabled to stimulate the building of architecturally correct small, allwood houses in your conlmulity. And you can do it, by serving your customers more completely.

"Redwood Home Plans by California Architects" can be a business-builder for you. Write for additional information.

MY FAVORITE STORIES

By lack dionne

He Thought They were charter Members of His Gang

The Irishman who was walking about, seeing the sights of a strange city, grew tired so walked into a big church, and sat down in the cool, shady pew, and fell asleep. At six o'clock the care-taker of the Church awakened him, and told him politely that he would have to get out.

"'Why?" asked the Irishman.

"Because I am going to lock the Church now, it being six o'clock," replied the care-taker.

"You are rsrong about that," said the Irishman positively. "A Catholic Cathedral is never locked."

"But this isn't a Catholic Cathedral," said the care-taker. "This is a Presbyterian Church."

"A Presbyterian Church?" asked the Irishman in utter bewilderment.

"Yesr" said the care-taker.

The Irishman looked at the colored windows, with the figures plainly showing on the glass.

"fsn't that Saint Peter?" he asked.

"It is," was the reply.

"And isn't that St. John?" asked the Irishman, pointing to another window.

"It is," said the other.

"And isn't that St. Luke?" asked the Irishman, pointing to a third window.

"Yes," said the other.

The Irishman scratched his head in pure and unadulterated misery, as he said-

"Well when the Hell did THEY join the Presbyterian Church?"

not guaranteed-Some I have told for2oyears-Some leos.

(Continued from Page 8.)

A Code of Ethics will be adopted and the name of the clul agreed upon at its next meiting Tuesday, May 26th, 1925.

CHARTER MEMBERS

Seth H. \Marren. ..Dixie Lumber & Supolv Comoanv

Meryl P. Bennett. ......Frost Hardwood Lum6ei Comiani

p.-G._Gr_ay. ....City Lumber & Wrecking Comiini

John F. Lupton. ..Western Lumbei Comianv

Floyd R. Herbert. ... ....Western Lumbei Co-ir"i,

Leo Shaw. ...Sullivan Hardwood Lumbei 6ffi;;;

A. Carmi Brown. .Dixie Lumber & Supply Comiini,

!!. A. Wark. ......Dixie Lumber A Sni,i,rv a;ffi;i

H. W. Rogers...... ....San Diego-Lur;6i? c;;;il;

{aqFs-u. !'rayncl. ..Benson Lumber company

t. tr'..E;venson...... .......Benson Lumber Company

!r p.Le_wis. .......Kticka Lumbei 6;p;;i

Qar! B. Gavotto. ...Benson Lumbii ail;;;

Arthur_A. Jensen. .Dixie Lumb; A Suppii C;ffi;;i

D_rew Sutton .. .Benso" l,uif,6li c;ffi;;,i

__Membership: A. C. Brown, August F. Lusardi, Floyd Herbert.

* C_omplaints_and Investigations: James C. Fraynd, Meryl P. Bennett, H. A. Wark. Programs and Entertainment: Floyd Herbert, A. A. Jensen, Arthur E. Scott. Education: (Personnel not as yet determined.)

J.

W.

SOMERVTLLE VISTTS SAN FRANCISCO

J. W. Somerville, Gulfport, Mississippi, prominent lumLer and shipping man in the Gulf Statis-, is-visiting in San Francisco on a business trip. He plans on spendiig about two weeks in the Bay District. While in the Bay District, he was the guest of J. O. Elmer, the well known San Francisco hardwood lumberman.

_

FRESNO SHOWS INCREASE IN BUILDING

ll-arry C._McGahey. ...Sil oi.-i" t umUE -C;;;;;

Wallace_Walters.. . ....Spreckiis Brothirs C-o;i c6.

.C_largnc_e T. Pollard. .Chas. R. It[jdoimick iuird;Cd.

W._J.JVIcDermott.. ...Milier_dD-e;;-;il C;:

4. C. Rjrker. .Kricka Ldb;;-6;;a";

Knqle Rinde .......Benson turi.b;; c;;;;i

Il4. E. Stevenson. ... ..Klicka Lumber Comii"i

Howard M.. Wilson. --Spreiriis S;;i;;; C-.;,ftJ.

_9y:ttQ,4ilg.. ...Ctras.'R.-M;-Co-rmi"k-Lfiil;d;:

w. szalrnskl. ....Glasson Planing Mill

Building permits f.or 1925 shot over the mark of the entire year of t924, when permits were recently issued for the construction of two units of the Syrup Plant of the Sun-Maid Raisin Growers and the nerv Wilson Theatre. F-r-esno's building permits f.or L925 have passed the $1,7@- 000.00 mark.

{us_usg_F,-Lusardi. .......gurrrorr-triib"i-C.rirT""

9.F. Hptr, .Iuateilarmin;s-a.*i'liitilii

Arthur E. Scott. ...Chas. n.'-tvtcCormicf< tfib;C;:

PERMANENT COMMITTEES

Rules and Regulations: G. F. Hofi, O. S. King, A. A. J ensen.

FRANK MULGREW CONVALESCING IN SAN FRANCISCO HOSPITAL

Frank Mulgrew, the well known San Francisco lumber publicity expert, who has been ill at Santa Rosa is now in San Fra-ncisco. He is at the Franklin Hospital, where he is under the care of his old friend, Dr. l. Franklin Shields of San Francisco.

We have at all times straight cars of boards and cmall dimcngion on our dock Los Angeles Harbor ready to mcet your immediate necds. This is only part of HART-WOOD SERVICE. Behind this we have our own Timber lands, Saw mills and feet of Nine large lumber steanerE. A complete manufacturing and wholesale distributing organiza-

Millwork Institute Postpones Quarterly Meeting

Members of the Millwork Institute of California were notified on the 18th of the postponement of their next Quarterly meeting, from the scheduled dates, May 22 and 23, to June 12 and 13.

The action was taken for two reasons. The original dates selected were the same as the date of the Joint meeting of the three Valley retail clubs, including a number of the Millwork Institute members, who

were desirous of making the excursion into the Sugar Pine camps

In addition to that, Mr. H. T. Didesch, Managing Director, had suffered a slight injury to his back, making it impossible for him to be present on the first announced dates.

The meeting will headquarter at the Californian Hotel, Fresno, on the l2th and 13th of June. A splendid program is being arranged.

SINE AT ARIZONA CONVENTION

J. K Sine, of the Dolan Sine Lumber Company, geles, was in evidence at the Convention oJ the Lumbermen's Club, at Nogales, on the 15th.

The big boy had the time of his life.

Los AnArizona

Valley Meeting Postponed

The two day Joint Meeting of the San Joaquin Valley I umbermen's Club, the Sacramento Valley Lumbermen's elub and the Central Valley Lumbermen's Club, scheduled for May 22 and 23, at Fresno, was postponed at the last minute, on account of the heavy rain that fell in the mountains, back of Fresno, making the automobile trip into the Sugar Pine woods impossible.

Secretary Frank Minard notified all members, by telegram, on the 29th, announcing that another date would soon be set. and notices sent out.

WESTERNERS ON NATIONAL COMMITTEES

President Dwight Hinckley of the National-American Wholesale Lumber Association has announced the appointment of standing committees, to serve for the ensuing year, and containing the following well known lumbermen of the west:

C. L. Lindner, Portland, Ore.

Lewis Schwager, Seattle, Wash.

C. C. Patrick, Portland, Ore.

J. G. Newbegin, Tacoma, Wash.

R. G. King, Jr., Seattle, Wash.

Louis Gerlinger, Portland, Ore.

W. B. Tomlinson, Vancouver, B. C.

G. A. Rogers, Spokane, Wash.

Otis Johnson, Ft. Bragg, Cal.

J. F. Drescher, Seattle, Wash.

A. J. Russell, San Francisco, Cal.

Lloyd Hillman, Seattle, Wash.

J. A. Edgecumbe, Vancouver, B. C.

S. M. Bernard, Vancouver, Wash.

Harry I. Worth, Seattle, Wash.

LUMBERMEN GO FISHING

A happy six-some of handsome lumbermen fishermen are busv recounting tales of the exciting experiences encountered on their recent trio to the Sesquoc River. Kern County.

E. A. Goodrich of the Union Lumber Company, Los Angeles, Mr. U. G. Richards, Raymond Gray and "Dad" Rose of the Taft Lumber Company, Taft, and Mr. F. W. Enderly and his brother Bill of the Enderly Lumber Company, Los Angeles, made the excursion to this very interesting spot, about two weeks ago, bringing back with them numerous stories of their catches. For instance:

It seems that Richards took the medal for the largest trout, reputed by him to be sixteen inches long, and Raymond Gray made many huppy hearts with his wonderful culinary ability.

"Dooley" Goodrich was the ringleader of the gang.

REDWOOD ASSOCIATION OFFICIAL TALKS ON FARM BUILDINGS

Mr. Max E. Cook, Los Angeles manager of the California Redwood Association, ,was the principal speaker at a meeting of the Pacific Coast Section of the American Society of Agricultural Engineers, at the Clark Hotel, Los Angeles, on May Dth.

Mr. Cook presented a paper entitled "Farm Structures; Maximum Results at Minimum Costs." Illustrated with slides showing the many places where a saving can be made in the building of farm structures and, at the same time, making improvements in their efficiency and serviceability, the address was much enjoyed by the many delegates in attendance.

D E P E N D A B L E

oAKLAND CONCATENATTON JUNE 20

President Hugh Hogan of East Bay Hoo-Hoo Club No. 39, has set Saturday evening, June 20, as the date for the Oakland Concatenation. Full details regarding the Concatenation will be given the Bay District HooHoo members at an early date. Last year a big Concatenation was held at Oakland, and the East Bay Hoo-Hoo are planning to make this year's aff.air a monster Concat. A large class of Kittens will be initiated.

TWIN HARBORS LUMBER CO. AGENTS FOR OREGON MILL

Henry N. Anderson, Twin Harbors Lumber Co., Aberdeen, has advised their California representative that they are now acting as the exclusive selling agents of the Ander.son-Middleton Lumber Co. of Oregon, whose mill is located at Cottage Grove. The Twin Harbors Lumber Co. also represent the Anderson-Middleton Lumber Co. and Bay City Lumber Co., two of Grays Harbor's large mills, in the California market. The Trvin Harbors Lumber Co. are represented in Northern California by George H. Pfeuffer, who maintains an office in the Oakland Bank Building, Oakland.

'

JOHNNY COLOMBO SOME FTSHERMAN

Johnny Colombo, manager of the Colombo Lumber Co., Sebastopol, who is an expert fisherman made a record catch a few nights ago when he landed 100 pounds of surf fish at Badego Bay. He was accompanied by Jimmy Atkinson of the Chas. R. McCormick Lumber Co. "Jimmy," who recently became a benedict, carried back about 50 pounds of fish with him to San Francisco and reports that he will be on a fish diet for the next two weeks.

DICK HISCOX GIVES HARRY WHITE SOME ADVICE

A few months ago, Harry White, of the well known hardwood-company White Brothers of San Francisco, presided as Chairman at a meeting of Hoo Hoo Club No. 9. At the meeting_Harry pulled an unusual stunt by calling on several of the members of the Club to give a short biographical sketch of their careers. Dick Hisiox acted as Chairman of the Club meeting on May 14, and, as Dick is noted for not over-looking very much, he called on Harry to give a sketch of his own career. At the conclusion of lfarry's interesting talk, Dick stated that he was surprised to hea_r that such a prominent man in the lumber industry should have lost so many positions during his life, and suggested that in the future when looking for a position that it w_ould be a good policy for Harry no1 to reve'al these tacts. tlarry-says the whole thing was a put up job between Dick Hiscox and Frank Har?is to puli ofi this stunt at the meeting. Harry is pretty good Fimself at pulling a come-back, so don't be surprised to read where Hairy hai had Dick on the carpet at an early date.

W. \M. W,ILKINSON

l2l4 Inruraacc Exchange Bldg. Loa Angelce LUMBER and SHINGLES POLES and PILING CARGO md RAIL

Portland, Orc. Orcaon Plne Callfornia Whitc Pinc Univerrity Brand Shinglcr

Reprceenting TREGONING MFG. CO. Seattlc, Wub. Yellow Flr Doon Garagc Doorr

Try ur on that badly mixed car reil rhipmcnt

Repr.rcntinS

GERLINGER LUMBER CO.

Portland, On, AMERICAN BRAND Sandcd Ftnirh

Larch, Hcmlock or Ccdrr Novelty Sidtng Orcgon Plnc and HcmlaL Lumbcr

Hgry a1e gtr.own.fo.rty million feet of air-dried' Redwood uppers from which immediate shipment can be made of siding, finish, battens, mouldings, columns, etc.

California Pine Industry Considers Forest Policy

A sound forest policy for the State has been the subject of much thought and discussion in the pine lumber industry of California. On several points opinion has definitely crystalized, and was expressed in a number of resolutions passed by the Board of Directors of the California White and Sugar Pine Manufacturers Association in their regular monthly meeting held May 15 in the Association chambers. Other points were discussed and the sentiment of those present indicated that further definite expressions would be forthcoming.

Following are the resolutions passed:

FIRE PROTECTION

WHEREAS FULLY realizing the fact that but four (4) per cent of the man-caused fires are chargeable to the lumber industry, and

WHEREAS ninety-six (96) per cent are caused by campers, smokers, brush burners, etc.:

RESOLVED, that the California White & Sugar Pine Manufacturers' Association urges upon its members full and cordial compliance with every sound and reasonable rule and regulation proposed by Siate and Federal Forest Services to the end that the present extremely small portion of the fires for which the lumber industry is held responsible may be still further reduced or eliminated.

BE IT FURTHER RESOLVED, that the California White and Sugar Pine Manufacturers' Association recognizes the danger arising from forest fires and pledges its hearty cooperation with all governmental and public agencies in an endeavor to educate the general public in its obligations toward the great timber resources of California.

UI{ItlN TUMBER Ctl.

Mcnbcrr Cslifornia Rcdwood Arocirtion

Adcqrntc rtora3c rtockr et Sen Pcdro, for your trrdc.

MILLS Fort Bragg, Crlif.

LOS ANGELES

Lanc Mortgagc Bldg.

Phonc TRinity 2?l,2

SAN FRANCISCO

Crockcr Bldg.

Phonc Suttcr 6170

COOPERATIVE MARKETING

WHEREAS the United States is the only nation possessing large areas of forest land where wasteful utilization of forests is forced through restrictive laws, and

WHEREAS there exist so many competitive materials that the price of lum er as a commodity can never be increased beyond a reasonable point, and

WHEREAS there exists a natural competition in lumber products between individual manufacturers, regions and species that cannot be overcome:

BE IT RESOLVED, that within its natural limitations and in the interest of complete and thorough utilization, lumber should be subject to regulated production through cooperative action.

BE IT FURTHER RESOLVED, that some legal method should be devised for a more efficient and less expensive method of distribution and marketing of the product whereby all interests will be benefited and the timber supply be conserved.

SPECIES OF LESSER PRESENT VAL.UE

WHEREAS the tendency in the past has been for the Government to look upon all species growing in our pine forests, other than pine, as inferior, the purpose being to secure the largest possible reproduction of pine in the new forest, and

WHEREAS this policy is altogether at variance with experience in other lumber producing regions and, WHEREAS there are no conclusive data available cover-

(Contin,ued on Page 20)

Thawing Out

" Cold Shoulder" Prospects

'Warm up their buying enthusiasm with new talking points; for instance with our (Tradernerhed)

Lamao

Here is a Philippine hardwood with all the rich grain of Mahogany but of a whiteness of textuye that simplifies color schemes and at a price that simplifes the cost problem.

C adw allader - Gibs on C o., Inc.

Owning and operating our own Mills in Luzon, we guarantee uniform quality.

PACIFIC COAST HEADQUARTERS

819 East 59th St. Loc .dngelel

"The Wooil ol Ages"

Secretary Hoover Endorses Grade Marking

of Lumber

"There is no reason why conscientious grade-marking of lumber should not be as successful as the grade-marking of other products manufactured on the basis of different qualities," says Secretary lJoover. "The grade-marking of lumber seems to be particularly important because unlike any other article, the quality of which can be analyzed, the grading of lumber largely depends on judgment founded upon long experience. It is therefore evident that the conpumer often is at a loss to know whether he is actually receiving the quality for which he has paid and which he wants. Without grade-marks on lumber it is easily seen that grades may be mixed unintentionally. The plain indication of grade on each piece of lumber protects consumers as well as distributors.

"Grade-marking will also reduce waste. Correctly grademarked lumber can be bought and sold without necessitating actual inspection. In other words, if the grade-marking is carried out in a conscientious manner, lumber will be bought and sold unseen, as wheat or any other commodity the various qualities of which have been definitely determined. This will reduce the cost of distribution and stabilize lumber conditions.

"Through grade-marking practices the public will be educated in the various grades of lumber and in their correct and most economical uses. This rvill encourage certain consuming inclustries to increase their purchases of low grade material and thereby extend the uses for these qualities which are now often a drug on the market.

"In the execution of the program for standardization of

lumber sizes and grades, grade-marking practices rn'ill be of primary importance.

"Wherever grade-marking of lumber has been practiced it has been received with favor by consumers, distributors, and manufacturers. It has been one of the most important factors in raising the ethics of the lumber trade where it has been in vogue.

"Grade-marking has been universal in Europe for many years. In consequence our export manufacturers who have generally not followed this practice are at a disadvantage in competition there."

Roofing Executive Gives Radio Talk

Will sales conventions of the future be held through the magic medium of radio?

B. J. Williams, sales manager of The Paraffine Companies, Inc., of Los Angeles believes they will.

Mr. Williams recently spoke over station KGO in San Francisco on "What Selling is and what Selling is not." It has been said that one million people heard the address, and letters received by the station indicate that the average person who buys goods every day is just as interested in selling as the salesman himself.

Mr. Williams is one of the best known sales managers in the United States and he numbers among his friends some of the big- gest business executives in the nation. A significant fact about his talk is that it was listened to by each of these business friends in all parts of the nation.

He will speak each }fonday night for six weeks over radio KGO, his talk for Monday, May llth, being "Types of Selling."

Salesmen working under Mr. Williams' direction in various parts of the West are "listening-in" to their chief, and it is predicted by experts that every business concern will have a radio to effect quick communication with its salesmen before many years elapse.

(Continued from Page 17)

ing the rate of growth, shade resistance, ease of reproduction, etc., of these species,

BE IT RESOLVED, that this Association recommend to the State and Federal Forest Services and to all other organizations interested in a sound forest policy, a thorough study of existing conditions in order that the regulations covering the removal of timber on public lands m1y be in accordance with the best public interest.

GOVERNMENT CONTRACTS

WHEREAS present Government timber sales contracts pr,ovi{e only for upward revision of stumpage values and

WHEREAS the instabilitv of lumber markets and consequent wide fluctuations in-lumber value may lead to unfair. competitive conditions between operators on public lands,

BE IT RESOLVED, that this Association recomrnend to the Government that in equity provision be made for revision downward as well as upward to conform to variable market conditions as thev ma^v arise.

SLASH D1SPOSAL

WHEREAS present methods of brush piling and burning on public lands are costly, destructive t-o soil and young growth and often ineffective in accomplishing the desired results and,

WHEREAS it is believed that the public interest can be more adequately served at lower cost through the adoption of other methods,

BE IT RESOLVED, that the State and Federal Forest Services and all organizations interested in fire prevention and the reproduction of forests, be requested to make a thorough investigation of the problem of slash disposal for the purpose of devising more economical and less destructive methods.

LAND EXCHANGE

WHEREAS, in the interest of the public it is desirable that cut-over lands be brought under the necessary super- vision and protection against fire to insure the perpetuation of our forests and,

WHEREAS the private owners cannot be expected to make any considerable investment in cut-over lands without some assurance that the investment will be returned and,

WHEREAS the public as represented by State and Federal Government constitutes the principal customer for such lands and should acquire those that cannot be profitably held by private capital,

BE IT RESOLVED, that the State and Federal Governqents be requested to adopt a policy of exchange of timber for cut-over lands, basing cut-over land values upon the amount and condition of reproduction upon such lands

and the additional costs involved in the desired condition.

leaving cut-over lands

CHAPARRAL AREAS

WHEREAS the pine region is not in great danger from fire so far as the merchantable stands are concerned but great future values are at stake consisting of the advanced young growth on the ground and,

WHEREAS the chaparral area adjacent to the timber represents a constantly increasing fire risk,

BE IT RESOLVED, that this Association lend its support to a thorough investigation of the problem to determine the possibility of preparing suitable fire breaks in the chaparral areas to reduce the present cost of protecting merchantable timber.

HENRY HINK PAYS THE FINE

Knute Rinde, Benson Lumber Co., San Diego, and Joseph F. Restine, San Diego, were recent San Francisco visitors where they were looking over lumbei conditions and calling on the lumber trade. At the Hoo Hoo No. 9 Club meeting on May 14, they were the guests of Henry Hink of the Dolbeer-Carson Lumber Co. Dick Hiscox was Chairman of the meeting, and Henry and his San Diego guests picked seats at the table directly opposite Dick. During the luncheon, Dick over-heard the said three gentlemen having .an earnest conversation on lumb^er prices. _Di9k never misses an opportunity to hand out fines to swell the Charity Fund, so he called on Henry, and gave him the option of repeating the conversation to the Club members or else pav a fine of fiftv cents. Henry oaid the fine.

ALBION LUMBER CO. MAKE SHIPMENT OF RED. wooD TrES TO MEXTC9

One of the recent cargo departures from San Francisco Bay, was the steamer John C. Kirkpatrick, with a full cargo of 50,000 split Redwood ties for Guaymas, Mexico. The Redwood ties were furnished by the Albion Lumber Co. Andrew F. Mahoney were the shippers.

bb=Sfre&

hourr , Burrting Strcngth, dry-(poundr) Burrting Strength, wet

(after 24 hourr). Pcr

CHARLES SANDS A SAN FRANCISCO VISITOR

Charles Sands, Northwest representative of the Western States Lumber Co., with headquarters in Portland was a recent visitor at the Company's San Francisco office. "Charlie" attended the Bay District Concatenation on May 19 and reported that he liked the way the Bay District HooHoo put things over.

R. G. HISCOX RETURNS FROM EASTERN TRIP

R. G. Hiscox,'Western States Lumber Co., San Francisco, has returned from a two months' business trip calling on the Eastern white and sugar pine trade. His trip included Denver, Chicago, New York, Kansas City, St. Louis, Boston, and Fort Worth. He reports that at the present time the east'ern demand is not very active, due to the fact that they bought large stocks during the winter months and owing to weather conditions, building conditions have not been any too favorable. He states that the eastern trade are looking forward to a better demand during the summer months.

R. O. WILSON ON NORTHWEST TRIP

R. O. Wilson, R. O. Wilson Lumber Co., San Francisco, is on a business trip in the Northwest where he is calling on the mills. He will visit the Portland, Tacoma, Seattle, Everett, Grays Harbor, and Columbia River Districts. He will be in the North between two and three weeks.

LOS GATOS LUMBER CO. NOW NORTON-PHELPS LUMBER CO.

H. K. Phelps, Secretary of the Norton-.Phelps Lumber Co., announces that the Los Gatos Lumber Co. have changed the name to the Norton-Phelps Lumber Co. E. C. Norton is President of the concern. At the present time, Mr. Norton is on a three rnonths' trip to Prince Edwards Island, and during his absence Mr. Phelps is in charge.

Rerult of tertr made by Arthur D. Little, Inc. Chcmietr-Engiaeen

- Marsachusettr

NOTE:-Thc ebovc water rerirtancc tertr wcrc mads by thc Ground Glao Mcthod, rcccntly dcvlrcd by thc Uuitcd Statcr Bureau of Standarde.

TLc dry burrting rtrength war dctcrmincd on thc Mullcn Tcrtcr. (Notc thrt a lor ia rtrongth of 52/6, rftcr wetting, war obtaincd on thc remplc of TRIPLE-SHEATH aril t9Vo on thc conrpeti- tivc ranplc.

S|(ADLL

Dirtributorr.

Oaktand Catifomia

LOS ANGELES HOO HOO WITNESS MOCK COURT SCENE

Mr. Ed Culnan, of Chas. R. McCormick & Company, was chairman at the May 21st meeting of the Los Angeles Hoo Hoo Club, and receives credit for stage managing one of the most interesting meetings of the year.

E,d originated, cast and managed a one-act play, in a court room scene, entitled "Selling Jury Service." It was a satire, with a bushel of truths contained in the dialogue, on the modern jury panel system. Cliff Estes took the part of the learned Judge, Ed Culnan acted as District Attorney, Andy Donovan was Attorney for the Defense, Jack Ellis, big bass voice and all, was the Bailiff, Ed Houghton made a fine Court Clerk, and the prospective Jurors were: Mr. Busy Business Man (Curtis Williams), Mr. Good Citizen (V. L.McFadden), and Mr. Riff Rafi (P.W.Chantland).

Number one Juror could not serve account his many business activitiis, Mr. Riff Rafi was glad to serve to gdt the three dollars a day, and Mr. Good Citizen was glad to lay aside his personal affairs for a time, to serve the State.

At the close of the sketch, Cliff Estes made a splendid talk on the Jury system, the origination and its present day faults.

H. L. Rosenberg won the attendance prize, and Walter J. Best, Southern California Hardwood Manufacturing Company, was announced as chairman for May 28th.

J. B. RUST CALTFORNTA VTSTTOR

_ Mr. J. B. Rust, of the Rust Sash and Door Company, Kansas City, was a visitor in California, in May. He spent a few days in Los Angeles, driving from there with Mr. A. B. McAlpine of E. J. Stanton & Son, to Fresno, and from there went to San Francisco, rvhere he spent some time.

THE FOOD THEY ATE

Here is the menu, at the May 19th Concatenation held by the San Francisco Hoo Hoo:

Bay Dirtrict HOO.HOO CONCATEN^A.TION

Tucrday Evcning, May 19, 195

Marquard'r, Sal Francirco

MENU

San Francisco,Bay Teredoes, Creosote Dressing Douglas Fir Sawdust, White and Sugar Pine Shavings

Humboldt County Slab Juice in Cup, Redwood Flavor

Filet of Shiplap, Select Common Grade

No. 2 Clear and Better Kiln Dry Chicken, Saw Mitl Style Ground Slabs au Gratin, Edger Trimmings, Dunnage Tips

Lumbermen's Apple Sauce

Cakes, Assorted Lengths, Dressed and Matched Lumber Jacks Delight

Bay Dirtrict Nine

Vicegerent Snark J. Walter Kelly

Senior Hoo-Hoo......G. W. Fraser Jabberwock.. .........L. A. Godard

Junior Hoo-Hoo,........J. E. Peggs Custocation ............C. R. l{ilson

Bojum............,........Fred Roth Arcanoger..............C. C. Stibich

Scrivenoter ....,.......J. E. Maptin Gurdon ..............R. E. Caldwell FINANCE COMMITTEE ENTERTAINMEI\N COMMITTEE

Frank O'Connor Ed. Chanberlin J. C. McCabe J. E. Martin

MEMBERSHIP COMMITTEE

R. A. Hiscox J. R. Neylan Floyd Elliott

VENEERED DOORS IN ALL THE HARDWOODS, MADE EITHER IN THE FLUSH TYPE OR STILE AND RAIL TYPE.

SUBSTANTIAL CONSTRUCTION AN D CORRECT IN EVERY DETAIL.

THE LONG.BELL TRADE. MARK ON DOUGLAS FIR

Long-Bell Douglas Fir lumber and timbers are trade'marked with the name Long-Bell so that the user may identifY certain high standards of production which govern the manufacture of this product. Long'Bell Douglas Fir is produced in modern manufac' turing plants at Longview, Wash' ington, from timber cut in virgin forests. The experiences and skill of a company with a half centurY experience go into the making of the product. Lumber dealers will find Long'Bell Douglas Fir de' pendable and satisfactory in every respect.

CALIFORNIA ALL.WHITE PINE DOORS

We produce in our manufactur' ing plants at Weed, California' the well-known Long-Bell California All-White'Pine doors, Stiles, rails and panels are all made of Califor' nia White Pinethe wood most easily ,worked bY carPenters in 6tting, mortising and hanging doors. California White Pine takea any 6nish perfectlY and has a beautiful appearance.

LONG.BELL OAK FLOORING

Dealere Gnd a regular dePend' ability in Long-Bell Oak Flooring because of itg gatisfaction to the user over a period of Years. It ig a well manufactured, dePendable flooring-s;ll eatisfy the best contractore-will remain permanently serviceable. Look for the Long' Bell trade-mark on the back of the fooring.

Then Lumber BuYing Starts

I.

Chair cushions, a half dozen of them, lay in a display window in " Ivfiaati West city for three weeks. not long ago' - *O;;; in a -whiie some interested person pressed 1 "":9 1c1Tst tfr. *inao* pane, looked in casually at the disolav-and walked on' "^" ffi;;'if" it." *."k, *ete up,.not a saie had.been *-19t:-1Ld the merchant took them out of the window a-nd Dut them away' proD;'b;y;;;a;";;;";'ii;;-r""tiih optimism of merchants who thought ihe-oublic had-any money to spend'

II.

A couple of days passed' Then a man walked in the store -and "k;d ;;;;i.il"ii?".riio"-J'th; kind that were in the window there the other daY." "'" fr;';";;"hi a cushion. Another -man asked for and bought a .u.rrio"irt"i-t"v. 1rt.'i.*t div- another buyer came in an4 repeated ;ill;ftff-;;; .i th;;-""'t{io"' that. voir had in the window'" within several o"v-t"irt. l-"ii ito"tt was gone' The merchant couldn't get over his surPrise.

III.

..WhatI'dliketoknow,''tre_'aiatooneofthecustorners,.,is whv i'eid-"t ;.lt t"v oI'tttiirr "t t""g as thev were in the-window; ;i't'".'";';;";-;; i 6;l iii.i' .i't'-i-uegan tb have calls for them' It's a mysterY to me." -" " ;I;;;;i-6"ii.u. it's quite such a mvstery as that"' the customer reptiea.--;iJust-take my o;;;";;. I've ieen lhose cushions a.number ;i'ii;;.-;;ailv .ueti J"v. rtt. first time I didn't pav much attenii;;'il?";:i-li. htit't*o-or three times' one dav I began to wond-er ifi';;r]a;;. ihit cushion in my_ cha_ir at home. It rvasn't.a pressrng i*.a."J.-l-hiarrt t,ur.v-iL d".i'd" about it. But .every- time I saw iL; ;"" -id;;-;i "tini one of- them. grew' Finallv' after vou had ;;k; i;'";;ut "r tt " i'i"ao*, I decided I would have to have one of them. So I bought." IV.

Dealers so often put several a4vertisements in the local paper' .*piiii'g'i**.ai"i. jii.niio" io lri"* and.results from them. Results are to be expect"e'i;;; ai"iitisins, of course; but it mus-t be i"f.J"-irt"".o"ria'.i"till'-ift"i "au"ttisefr'en.ts may be read without il?ii iJi"a "nllurt-"."'in'ii'. "*. .t ihe display of chair cushions. i;'t""*i;; tildi;";;; i.lt.i"iio" is necessary.to bring about a ;;;t; iii"tt" i," itti p"tt of the reader of advertisements'

v.

No better time to begin than now' It won't pav' it's^cert3!"'- 19 ,u"-"iu"iii.i*."tt for imonth or so, and.then stop. Contrnuous' ;;;ril';;;ii-fi;, ;; ;;t.;-i';. srirail the soace-used must be' will bring better resuitt'ih;;-o;;;ional lar.ge sfrace' Dealers.right ',"* -"r" -l.ginni'g ,-"it -""-p"ii". that .wiil lait at least until the first of the year-ano l. fi"ii d"ealers will .come gradually the sort ;;4";Jt;; 6ii'"d" which builds steadv business'

THE LONG,BELL LUMBER COMPANY

R.ALONG

BUTLDINC btu. tu t,tt KANIiASCITI'I|O

Doudl.Fitbmbcr endTimbctq Southcn Plnc Lumbct end Ilmbcr$ ---G-"n d i:"-G'TimbG.r, Po.tt, Porcr,Tict Gsd'Rdl - P.,t, PillnS;'Southcrn Hedwood hobc Ed Tlnbcnt O.t Floo.fnit C.lifcnL Whitc Plne lrobcr Srrbead Dmn

J.E.Higgins Lumber Co. Purchase Retail Lumber Yards of Cadwallader-Gibson, fnc., at San Francisco and Oakland

One of the largest hardwood lumber deals ever consummated on the Pacific Coast was completed last week when the J. E. Higgins Lumber Co. of San Francisco purchased the San Francisco and Oakland retail yards of Cad_ wallader-Gibson, Inc., which will be efiective June l. In taking over the retail lumber business of Cadwallader_

For 18 Ycan

.CHICKASAW BRAI\D" OAK FLOORING

har bcco r rtandard of Crradc-{uality-Manufactune

Manrfactrred By

ifemphis Hardwood

Gibson, Inc., at these two yards the J. E. Higgins Lumber Company purchased one of the largest and best assortments of Philippine Mahogany in the United States, which includes a stock of nearly 5 million feet of lumber, panels, veneer, flooring, etc. The J. E. Higgins Lumber Co. are one of the well known hardwood concerns of San Francisco, and will operate these new yards in conjunction with their domestic hardwood business. They will also have the ex_ clusive Philippine Mahogany agency in Northern california for the Cadwallader-Gibson, Inc. J. E. Higgins, Jr., is the nlanager of the J. E. Higgins Lumber Co.

The Cadwallader-Gibson organization will.move to Los Angeles. At the present time they maintain a yard and office at 819 East 59th Street. R. E. Ford, manager for Cadwallader-Gibson, Inc., will make his headquariers at T os Angeles, and he states that the company will acquire more property there where they will erect a new yard that rvill be equipped with dry kilns. In addition to carrying a large stock of Philippine Mahogany, they will also carrv a complete line of domestic hardwoods at their Los An_ geles yard.

Cadwallader-Gibson, fnc., operate and own their own mills in the Philippine Islands, where they have three miiG located on the Island of Luzon. They Lave large timber holdings on the Island of Luzon, and only .."e]rrttl, took over another large concession from the phiiippine Govern_ ment which involves a tr.act oJ 309 square miles. They also operate two ships, which will each iarry orrer a millioir and. three-quarters feet of lumber, and ship iheir philippine $11ho-g3ny_ to most of the foreign countries of the *orid'.

B. W. Cadwallader, who spends a great deal of his iime 1 the g.ompan)-'s Philippine-operation-s, is the president oi !.adu'allader-Gibson, Inc. In. speaking of the above sale, 1!1r. Laclrvarlader states that the sale of these two yards is of secondary importance, the main thing beins that thev have dis.posed of their Northern California terri"tory to thl J. E. Hisgins Lumber Co., who are one of the f"i""-,.o_ resentative hardwood concerns on the pacific CoasT. M;. Ca.dwallader, who at.-the.present time is in San nia".i..o, will leave for the Philippine Islands around the firsi tJ1-h-J month for an inspection of their philippine operations.-

CALIFORNIA PINE VENEERS

Distinguished by beautiful grain patterns and a smooth surface that will not chech and which takes a smooth finish with very litile sanding. "The Surface that made White Pine Famous."

PAUI- BUNYAN'S VENEERS are made in a factory that operates continuously the year round with a daily capacity of 100,000 square feet of veneer panel. Backed up by extensive forest supplies of exceptional quality.

Economy

Trrdc Mrrk

II,IANUFACTURERS, BUILDERS, DEA'LERS Profits

"Producers of White Pine for OverHalf a Century"

The RED RIVER LUMBER CO.

TheBestAdvertising is the KindYou Cannot Buy

Sounds like a paradox, doesn't it? But it's true, nevertheless. And it's not a mere theory. It's a living, breathing everyday fact. Take any newspaper in the land, more especially the small country town weekly or even the larger city daily, any time of the year. Turn to the "personal" column-and what sheet is without eng-and there you'll find the "best advertising" that money can buy and yet the kind you CANNOT buy. Not u'ith so many dollars and cents.

You know the kind of item we refer to: "The Nortons are ready to occupy their new bungalow cottage on Peachtree Street, which was built for them by the Home Lumber Company. It's a dandy. Right up-to-date in style of architecture, with many conveniences and built-in features. Jim Bates, manager of the Home Lumber Company, says he is preparing to build new houses for the Grimeses and the Burtons on their lots. Keep up the good work and we'll have a city of real homes."

That's a lot better, isn't it, than a bunch of type thrown together in a space of. 2x4 inches, reading something like this :

"Lumber, Paint, Cement, Nails, Hardware and Supplies.

Give Us A Trial. Home Lumber Company."

The reason it is better is because somebody else is boost- ing your game-somebody besides yourseli. When that somebody is your local newspaper you may rest assured the boost is falling on fertile soil anci taking-root. For the newspaper editor in the small town, as a rule, is the most

influential factor in shaping public opinion. And public opinion is where you get your "good-will." And "good- will" is the basis of trade.

We're traveling in a kind of a circle. We have now got !1ck to the place where someone asks "If I cannot buy that kind of advertising, how am I going to get it?" Easy, if you're a live lumber merchant. When Mrs. Brown ialls on you to discuss the building of her new home or the repainting of her front porch, or any of the many building or re.pair plgblems that may arise, slip the dope to your local editor. He'll be glad to mention if in the ptrsonal column, and Mrs. Brown will be delighted to see her name in print. There are other kinds of news items which the lumber dealer can pass on to the editor.

Here are some actual samples of the kind of advertising you cannot buy, taken flom* re;ent newspaper clippings:

The bungalow being built by Max Kaufman is making great, headway. The material was furnished by the Fidelity Lumber and Supply a"TOTt.*

Mr. M. W. Winslow northeast of town closed a contract with the Forest Lumber Company for a new farm residence. Hartman & Haggard will do the work.

Mr. William Newton Cone and Miss Almedia Stewart Cox were united in marriage on September 1. Mr. Cone is manager of the Wm. Cameron Lumber Company, and en- joys the esteem and confidence of all who knbw-him.

(Continued on Page 28)

THI]IK THIS OUER!

Forty-seven years ago (during | 878) we constructed the mill which has recently been replaced by our modern electrically operated plant (built to serve you better). The old mill has just been dismantled, to make room for further improvements, and we found the | 6x | 6" redwood foundation sills on which the mill was built in very sound condition-most of the material being so well preserved that we are utilizing it in new construction work. We invite inspection of these sills at either our San Francisco or Los Angeles offices.

MORAL: For permanent ratisfaction-USE REDWOOD "it lasts."

Effectioe June 7 st, 1925

..TWO.W^A.Y'' ANNOUNCEMENT

to Northern Caffirnia to Southern California

The Cadwallader-Gibson Company's famous Bataan Bagac

will hereafter be distributed to the retail buyer in Northern California exclusively through the well knowt J. E.Higgins Lumber Company of San Francisco, a leader in the Trade since | 883' This progressive firm has purchased our immense stock and will continue our warehouses' yards, and kilns at 5th and Brannan Streets, San Francisco, IN ADDITION to their own extensive yards at 423-459 Sixth Street, San Francisco.

trademarked Philippine Hardwoods-

Lamao Orion

Thus, Northern California Lumber Buyers will have at their disposal a stock of Philippine Hardwoods literally unequalled in the history of the Trade.

The reputation of the J. E. Higgins Lumber Company justifies the unbroken continuance of your liberal patronage for which we warmly thank you. With the North so splendidly taken care of, we are concentrating our energies in Southern California, and announce the

Removal of Our Headquarters to Los Angeles

UR facilities there will be greatly enlarged, commensurate with the importance of the Territory and the spirit of the Cadwallader-Gibson Company, Inc. We have purchased an extensive tract of land, to be improved with a battery of Dry Kilns, Sheds, Office Building, etc.

We shall carry, at all times, a stock of several million feet of Philippine Hardwoods, a minimum stock of one million feet of panels and veneers' and a thoroughly complete assortment of Domestic Hardwoods. As usual we shall serve you under our policy-"your interests are ours."

Wm. C. 'Washburn of the Star has just recently returned from a tains presented Mr. and Mrs. Ted bear roast.

(Continued fuom Page 26) ,Frtr*

Lumber Company, who bear hunt in the mounSmith with a very nice

_ -J..C._Nichols received a check for $2000 Monday for Mrs. Marie Longfellow from the Equitable Life Assurince Com_ p^any. This represents a policy carried by the Metz I.umber Uompany- for the late Carl Longfellow. The Metz people carry policies for all their regular employes.

Two Cars

(Ad in Chicago Paper.)

I spent good coin For a fine new car, But I had no GARAGE, So there you are.

I left that car 'Neath the stars at night And in just one montlh 'Twas a sorry sight.

The top blew off And the sides caved in, And every one thought It was made of tin.

Both Sides D"y Simultaneously

FlooringDoesNotCup

This feature of our oak lumber drying is one of the advanced methods which account for the invariably mirror-smooth surlaces in

SUPERIOR BRAND OAK FLOORING

"Ametica's FineSt, It ie accompliehed by cutting our flooring stripe to the proper thicknees WHILE GREEN- We do not re-saw dry boarde at any stage. Thue both sides ol the .tiip diy -qlually on the yard and in the kiln. There is no tendencv loi one side to dry more rapidly than the other.

Cnmplete details ol this proceee and other lactora reeponsibte lor Dupeno-r Drand'E actual superiority are interestingly set forth in our special book lor dealers, which may be had for thi asking. Write for your copy today, as well as lor quotations on correct oalc looriog requireEents.

SUPERIOR OAK FLOORING COMPANY

Hekna, Arhansas

Pacifu CoqtRarentrtloq

-- -_F.. |._BR9WN,6O46 Crfu Avoue, Ioo Anscter wl\d. BEEBE, 259 Finr Nar'l Banl Bldg-, S.o frii"i"*

I bought another And quickly went For a good long talk With Walter Sihenk.

He told me how To plan and build, And with new ideas My head he filled.

T,built a garage IOr mY ntce new car And I Leep it sheltered, So there you are.

-a.m.c.

(Narno on Evcry Bundlc)

Kiln and Air Dried Upperc

Twohy

So.

An easy job never develops a hard hitter.

This Depression

Everybody is wondering when the present "slump" in lumber will be at an end; when, in other words, will good times return ?

The correct answer is most likely that there is no "slump"; we are merely going through a normal business year, only we are so accustomed to abnormal conditionsextra demand, occasional high prices, unusual wages, night shifts, etc.-that we do not recognize today's normality.

This northwest lumber industry, especially the fir territory, was greatly inflated during and immediately follow. ing the war. New camps and mills were started. Modern high class machinery was installed. The world wanted our lumber and asked for it in a hurry. Prices held until during l9T, wh'en over-production gave our markets to the buyers and prices began slipping. Excepting for the unusual demand brought about through the Japanese earth-' quake late in 1923 the trend of lumber sales since 1920 has been toward lower prices and the tendency has also been toward a lessening consumption. This, we believe, is but a gradual return to the fairly normal condition which existed prior to the war. There is probably no way to help the situation other than by:

1. Producing about the amount immediate markets will absorb.

2. Developing other markets and extending sales, by better merchandising, in present markets.

3. Getting the habit of figuring exact costs and taking them into consideration before selling even a bundle of lath.

4, Better methods of financing-hand-to-mouth day-today financing leads straight to over-production and sales at less than cost.

Every interested and capable observer- has been amazed at the number of fir sawmills which have started and remained with the five-day week. This common acceptance of an industrial duty is one of the most hopeful signs for an orderly and profitable future. I\{ills are doing what their best friends said six months ago could not be done. The reaSon, of course, is that they lost money last year and .are going to do everything possible to prevent the like happen- ing in 1925. The present curtailment is a tribute to the power of red ink.

The five-day week, at present costs and prices, is but the first step. Either many mills must go out of business or new and larger markets must be created and developed. In the meantime, our most competent judges do not believe that full-time production will be reached by the entire fir capacity at any one time this year.

Bretter business methods,.which means a more exact connection with the basic economic facts, are the one greatest need of the fir industry. Given these we will not spend our time wondering when the hoped-for boom is going to arrive; we'll make a little money every month and pray that booms do not come ourway. For booms unfit men and industries for normal tirhes.--4-L Bulletin.

Here's another one of those wonderful specially created English home plansthere.are forty-five of them in the new album we have made ready for you to apply to your business.

If you haven't received your album better let us send one for your inspection.

Creatorc of Modern Merchandising Sentice for Lumbermen.

6(Min" Gives "Andy Gump" a Good Selling Thought

The selling thought creeps into everything, nowadays, even into the "comics." Sidney Smith draws "The Gumps" every day for a big list of daily papers, and in one of the recent splashes of this interesting family, the wife, "Min," gives the husband, "Andy,t' some mighty good selling thoughts. The dialogue is as follows:

_ Andy--'Ho, Hum, I wish my ship would come in. Some fellows just seem to be born lucky. They make a little investment and clean up enough dough to last 'em for the rest of their lives. I wish I had some of their luck."

Min-"A successful man is the man who goes along with the bit between his teeth and wouldn't recognize failure if he saw it. And you're waiting for your ship to come in. NO SHIP EVER CAME IN TO A MAN UNLESS HE SENT ONE OUT. You'd rather have people point at you and say, 'There's lucky Gump,' instead of saying'There's Andy Gump, the business man, the empire builder-there is a man who DOES things.' I suppose if you were a farmer you'd sit out in a meadow with a pail between your legs an! wait for a cow to back up to you to be milked."

(Sounds sort of California Lumber Merchant-like, doesn't it?)

LOS ANGELES HOS? TO SHRINERS

It has been estimated that more than one hundred and fifty thousand members of the Shrine are en route to the 1925 Convention, at Los Angeles, June 2 to 6,

The southern city has made great preparations for this, what is said to be the greatest affair of its kind ever held, the streets are lavishly decorated and a tremendous program of mighty spectacles is awaiting the opening day.

BLINN ERECTING NEW DOCK

The L. W. Blinn Lumber Company, Los Angeles, will erect a new lumber dock at Berths 200 and 2@-8, Los Angeles Harbor.

The dock is to be 730 feet long and 78 feet wide. It adjoins two other berthing spaces which the company has had in operation for a number of years.

BURNS AGAIN IN McCULLOUGH'S SOUTHERN CALIFORNIA OFFICES

Mr. L. G. (Bob) Burns, who has been in Portland for some time, as buyer for the McCullough Lumber Company, recently moved back to Los Angeles to again become associated with the Southern California forces.

While in the north, Mr. Burns made arrangements for the Morrill & Sturgeon Lumber Company to, handle the affairs of the McCullough Lumber Company, in the Columbia River District.

A business that keeps up with the times is usually headed by a man who keeps far ahead of them.

Builders merely nail a roll studding-then apply cement. the beveled boards and forms a dovetail-tfie 3trong6t mechanical key lmown. 'We recommend

I I gauge galvanized wire netting to reinforce the cemsnf-fhgn the wall will be stronger and better and cogt no more.

Sold by Eastern Lumber Yards for 18 Years

Lumber merchantg in Eastern Statee know Bishopric Base as one of their biggest selling items. It outgelle sheathing and pays a greater profit. In practically every state where the law compels l " sheathing, Bishopric Base has been tested and approved for use in place of sheathing because Bishopric Base is rtronger.

National magazinee have advertised Bishopric Base to Architects, Contractors and Prospective Home Builders for the last l8 years. Now a separate Log Angelea factory is producing Bishopric Baee in economical quantity. A amashing advertising campaign in the leading Los Angeles newapapers ie telling this territory what Bishopric Base ishsly rlush better i1 is-and that it costs no more than other bases which are not a fraction as strong.

There is no question but that Biahopric Base will duplicate in

the West the outetanding success it haa made in the Eaet. Dozcne of lumber yards have already stocked Bishopric anticipating the big demand. They sell but little sheathing-and they realize that with Biehopric Base in stock they can now sell a wall-board material for inside and outside walls and get a pro6t that has formerly been lost to the material supply dealer.

Send for free sample display for your sales floor and get full details on how much profit you can make from Biehopric Base eales. Biehopric Manufacturing Company of California, producing Bishopric Base for Stucco, Plaster, Brick Veneer and Frame Buildings; Bishopric Stucco for Exterior Walle; Sunfast Color Stucco; Flooring and Drain Board Composition, 604-626 Eaet 62nd Street, Los Angelea, Phone AXridge 9 | 08.

Bis ric Base

of Bishopric Base over the The cement locks between

RECIPROCAL I/VSUR/NCE

what it is:

Reciprocal insurance viewed from a basic standpoiirt is self-insurance put into practical operation by a large body of employers.

Reciprocal insurance while participating in its benefits, restricts and confines its contingent liability and even this contingency in our organization is definitely controlled and set aside by the excess and assessment re-insurance which w'e carry.

Reciprocal insurance is placed thru an agreement in which every obligation is clearly set forth and known before the insurance is placed.

Reciprocal insurance supported by excess and assessment re-insurance is a f,undamentally sound, equitably beneficial, and everlastingly enduring system of protection.

This dependable form of complete boverage-and n6 6$61-is offered by us.

COMPENSATION INSURAT{CE FOR LUMBERMEN-AT COST

New Sales Helps For Oak Floorittg

One of the mbet attractively illuetrated booklets on oak flooring is now ready for distribution among prospective home-builders.

It tells the whole story of Perfection Brand OaL Flooring. You will find it of immense help in making sales.

'We also have some very succeseful envelope stuffere for general distribution that we are supplying free.

'lVrite today for theee selling helps and full information about Perfection Brand Oak Flooring'

Arkansas Oak Flooring Co.

PINE BLI',FF, ARKANSAS

Sanded Finish and Mouldings

Yard and Factory Stocks

Rail and Water Shipments

GERLINGER LUMBER COMPANY

504-509 Gerlinser Bldg.

Portland, Ore.

GEO. R. CHRISTIE, Gcncrel Murgcr Hornc OEcc

HOUSTON, TEXAS l\lorhmcntr Compcnntion Inrgrucc

Sen Francirco Brench Lor Angclcr Brrnch E70 MonednocL Buildin3 5ll Ccatrrl Buildin3

Srn Frencirco

J. M. HUDDART LUMBER CO.

Fifc Building

Kcerncy Al0

Lor An3clcr

W. W. WILKINSON

l2ll luurencc ErcLraSc Btfu.

TUcLcr l43l

Facts

Recently the following dialogue occurred when one busirr.., -".r'taid to anothEr whJemploys 10'000 men:

"lIow's business ?"

"ilotten !"

"Closed down?"

ttNo.t'

"Running on Part time ?"

ttNo.tt

"\Mhat are You doing, storing goods ?"

"No. Oh, no! It iin't as bad as that-we're just not doing a, *.it "t we tught to, or as we expected to.''.

Not as good as we exlpected-that.ab.out sums up the oc"*i;;"j"t3;"J-f"ur"-t"r[ of a slump in business' As a matter of fact, business, o" ttt" *ttot"' never was so good as it is today.

Never was the opportunity better to make yonr business what you want it.

Nelrer were the times better set for progress'

This is what You have to build on:

Retail business in this country in 1924 was the biggest on record.

1925 is running ahead of it, and April is the peak month so far this Year.

The wealth of the world is far greater than in 1913' despite the tremen;;;.';;" of the"war and the inflated value of the dollar.

Transportation facilities, the most efficient at any tlme

in our history, are being used to their fullest extent' This irliii iit""iid"l.t titt?t tthte market' closer to current prices, and leaves "t;i;t;it;^ tn" "ra-tl-e custom of advance orders.

On this account' merchandising has. changed to greater n.jaity';'q"i:i, a;ii";;;J q;t;R trades are' and *'ill rernain, the ora".-,-lii"t*ttot'iit and a safer foundation' Wall Street prices are higher today than at any time in 1924.

The Agricultural. situation, w.hich showed such a material improvement t"tii*i, indicates an even higher level ;f';;;;i;'th. f"ttntt ior the next harvest vear' our foreign trade is th-e greatest in history, except during the abnormil Post-war boom'

In short, considering the country's business balance .fr."t. "if-t" ' fo,rna"tiot' to' p'og"tt^ is ,sound'-( From an .a""fu.|*."i-i" trt. Kansai City "Star")'

WOODY KNO WS ALL ABOUT SATISFIED CUSTOMERS FOR

careful sclection and Buying of hir Hardwood Flooring-supcr'adequate rtochs alwaYr on hand'GET THERE" Dclivery-Honert grader-Fair pricer are iuat a few'of the thinge that Woodv kooit" "'" indilspenrable to Lir burinear' And liloodv'r right on the job -Jt*;";" "id -o'o 'BETTER-SATISFIED" cu3' tomerr everY daY.

Treating a Prospective customer like -a riah bachelor uncle isn't just courtesyit's plain common sense'

On July First we will Number, and we prom pass the much-talkedbration as that one out We predict that this ir to the lumber industr great State of Californi lssue, we mean just th Tb. boy has grown, is infant as represented ir b9I, and we will preser able pride.

WATCH FOR THE THIRD BIRT

Glasby & Co. Opening Down-Town Retail Store

For the convenience of the customers of their newly opened retail depar.tment, Glasby & Company, Los Angele's sash. and door jobbers, and now both retaiiers a. *etil as wholesalers, have opened attractive down_town offices and a servlce department in the Building Material Arcade, 1040 South Broadway.

^ The retail department is a new departure for Glasbv & Lompany, and, according to Mr. Clire E. Glasby, ,.ii.,e l19ad oJ the organization] the step was taken "tt"i a"e a._ lrberatron, and the decision made to keep the two depart_ rnents _separate, the wholesale business- to be conclucted from their large warehouse on East 25th

ctown-town oftices to look after the retail end of the business.

They will maintain a complete service and estimating

GENERAL OFFICE

GENERAL SALES OFFICE

SAW MILLS

Eugene, Oregon

Gasco Bldg., Porttand, Ore.

Springfield, Oregon Wendling, Oregon

The Booth-Kelly Lumber Go.

SAN FRANCISCO Marvin Buitding, OFFICE J. R. Neylan, Representative

department at their Broadway branch, and have invited the Contractors and Architects oi Southern California to make use of the facilities that they have provided.

Yr._Glasby will be in charge of the retail office, and Mr. J. 5. Murphy, who has been connected with the companv tor some time, will act as manager of the Wholesale Dj_ partment.

Mr. Geo. C. Hoyt, who has been identified with the lumber industry in Southern California for some time, has been selected to take the place made vacant by Mr.'Uurpnyt promotion.

I\Tr. S. L. Belknap will fill the position as wholesale sales_ man. Ieft vacant !y Mr. F. W.- Davies, resignation. Mr. l)avies has gone into another line of busine*.

L. H. STANTON ON EUROPEAN TRIP

Mt.. LeRoy- H. -Stanton, head of the E. J. Stanton & Son, I-os Angeles hardwood _wholesalers, with -Mrs. Stanton, lefi Los Angeles on May 15th, for a three months'trip. takine them to all of the important centers of Europe. -

LOS ANGELES HOO HOO CLUB HEAR REALTOR

Mr. Charles M. Conant, a Los Angeles realty man, addressed the Los Angele_i Hoo Hoo -Club, on -May i4th, when J. M. (Jimmie) Chase, of the Woodhead iumbei Uompany, was chairman.

. Jim announced the meeting as a ,,Better Homes', affair, it being the week set asidefor the Better-Hom". -orr.i ment, and Mr. Conant was present as a representative of the_body taking an active palt in the movement. ,-He spoke very entertainingly on .,selecting a Site for a .trtome.

BOB FORGIE IN ARIZONA

Mr. Robt. Forgie, California representative for the Bloedel-Donovan Lumber Mills, is sojourning in Arizona for a few days, making Tucson his heaiquarteis while there.

FRANK C. YOUNG A CALIFORNIA VISITOR

Frank C. _Young, Gerlinger Lumber Co., portland, was a recent California visitor where he spent a couple weeks !_ooking over market -conditions. Aftef spending i week in San Francisco, he left for Los Angeles where Ee expected to spend a rveek. During his stay in California, he'called on many of his California lumbermen friends.

The Retail Lumbermen

"The Quick and the Dead"

By JACK DIONNE

I have cause to-and DO-rejoice quite frequently, con_ cernin-g the increased liveness, iinprovia vision, etc., of tne retail lumber business since f startid publishing this'punch- rur Journal.

And the oth_e_r day I got a letter from a retail lumberman, and he said: "You're talking entirely too kindly to these re_ f.it9T:, and you are in dang-er of sp6iling them. Give them fits like you used to do. Most of them ieed it still."

RlShto ! f've been thinking myself a great many times Iately that the old gag about iitciing moie fies with

rnan- wrtn- vrnegar wasn't entirely true as applied to the retail lumber business.

The fact of the matter is that there are many thousand retail lumber dealers in the United States who ire just as good merchants as they are MADE TO BE, and no- more, and who, because they are not FORCED to become build_ ing me^rchants, continue to be the deadest things i" iliei, respective communities-too all-fired dead to skin. . 4"d Ijm going out gunning for these birds, just as I used ro co. I wtsh there was some practical and direct method of FORCING all these dead ones to come to life or set out. because there isn't a community in these United S;"t"" ;i ours that does not NEED and -DESERVE a live buildine merchant, nor one that hasn,t a right to be protected fiorf, the moral delin-quency of the .,old timey" iumber a;G; who either won't or can't but at least DON,T perform the

proper functions of the PROFESSIONAL BUILDER in lig_pg1licular community, and so is guilty of the sin of OMISSION for failing io live up to Eis lireat opportuni- ties, and to be a stalwart asset t6 his town.

When a man occupies the position of retail lumberman ir .^!gyl,_"tjy, o" hahlet, in ihis day and age, he assumes or SHOULD assume, the duties ind resfonsibitities of properly SERVING that community. And when he does .\pf asrsurye that position with th6se righteous responsi- bilities, he becomeJ a drag-anchor to thJprogress oi that community, because he is occupying the -molt important position IN that community so-far- as its prospects for groveth _and development are concerned, and- is frailing to do his duty.

I wish- it were possible in some way to directly advise the people of the entire United Statei just what a retail lumber merchant of today ought to do, just what service l: o$]tt to give, a-nd how much the town- should expect of him if h_e is doing his- duty. Then the people of each local- ity could measure their own local dealer3, aid judge whether they were an asset or a liabitity, and act acc6rdingly.

The locality where there is not an active buildin'e mer- chant today, is to be pitied, because it is being deprived of a deserved blessing. A REAL lumber merch-ant'is a dis1co

..K L D'' BRAND

"Philippine ltlahogany"

For your protection we brand the end of every board manufactured in the Philippine Islands from our own timber in our up-to-date Band Mills.

Inguiricr rolicitcdUnlimitcd crpacity- Superior rcrviceCargo end Rail Shipncntr

Old Growth ClcerrGrcca or Kiln Dricd Spcciel Cutting Ordcrr-TimbcrrBoardr rnd Dimcn. rion.

lfg Squere PacL, \ilirc.ticd LathMenufacturcd to Strict SpccificatioarErpccially for Celifornie Trede.

Sold by responsible dealere all over the United States.

Take no substitutes.

Findlay Millar Tinber Co. AND Kolambugan Lbr. & Dev. Co.

Hcad Oficc: Manila, P. I.

Millr: Manila, P. I, and Kolanbugan, p. t.

U. S. O6ccr: 28ll Broedway, N. Y. - 910 Ccntrel,Bldg, Lor Angclcr, Crlif. W. G. SCRIM, U. S. Rcprcrcntativc

Above Everything-Beauty, Economy and Protection

ROOF INSURANCE

on easy time payments!

The dealer who eells shingles is selling roof insurance. Any roof is like an ineurance policy inasmuch as it offers protection as long as premiums are paid on it. With most roofing these premiums are repair bills, re-painting bills and eventually the expense of re-roofing.

But, the dealer who sells Pioneer Yosemite Rock-Surfaced Shingles eliminates the premiums-he sells paid-up insurancet The 6rst cost is the laet. Moreover, Pioneer Yoeemite Rock-Surfaced Shingles are a full coverage policy-they protect the home and the reputation of the dealerwho sells theml These features-the beauty, durability and genuine economy of Pioneer Yosemite Rock-Surfaced Shingles--have made them the choice of thL majority and a profitable line for the dealer. But here is etill a better featurel

This paid-up insurance offers the exclusive advantage of being sold on EASY TIME PAYMENTS-one-fourth down and the balance in ten months. Think what thie means to yout More prospect+hundreds of people who need this financial aseietance. It ie a plan to hclp you finance your prospects-cash in on it ! It will help you sell more materiale and better materialsl

E-semite RockSurfaced

Pioneer Paper Co., Inc. Ertablirhcd lE6E

Lor Angeler Portland San Frencirco Scattlc

Pionccr Mrnufecturcr a Conplctc Linc of Roo6ngr and Building Pepcrr

ARE YOU CASHING IN ON THE $5(x) PRIZE VOTING CONTEST?

Herc ir anothcr Pionccr Plan thet ir bringing in hundrcdr of prorpcctr for Piorccr Yorcmitc Roch. Roo6rgr and Building Papcrr

SOUTHERN INVESTORS WANT CALIFORNIA MILLS and TIMBER

I am in personal contact with several lumbermen and capitalists of the South who are interested in securing timber or mill investments in California.

I want to hear from California ownens of such properties who want to sell.

Orly propositions that will bear the most rrgid inspection will be considered. I have friends who want anywhere from millions to billions.

I have a special inquiry from an Eastern millwork concern who make saEh and doors, wanting to buy a small mill with a modest tract of California pine timber, so tlnt they may manufacture stocl( strictly for tiheir own use. Who has it?

308 Central Building

WATER TO ICE

"When water become s i ce." s aid the teacher in chemistry, "what is the change that take s place ?"

"The greatest change, ma'am, " sa id the bright young man, "is in the price. "

RAISING ISSUES AND HANDLING THEM

"Raising i ss ue s, and leaving them s u spe nded in mid -ai r i s a favorite occupation of charlatans and agitators; rai s ing them and answering' them w1:ong, of demagogue s and quack s ; rai s ing them and answering them RIGHT , of 'vVISE MEN." (W il son Co mpt o n.)

WISE MEN AND FOOLS

"Fool s can a s k que s tion s that wise men cannot answer," sa id the teacher.

"That," sa id little Johnnie , "must be why I failed in m y exams. "

ELIJAH REGRETTED HE WASN 'T PROGRESSIVE

"It is enough; now , 0 Lord, take m y life , for I am no better than m y fathers." (Elijah.)

THE JOB TASTER

You cou ldn 't call him s hiftle ss, for he s hi fted all the while, Each year or so so me new concern, was captured b y hi s s mile ,

A marvel h e at mixing-c o uldn't li s t him with the s n obs, He s imply wa s a geniu s in the art of getting jobs.

The leather in his sw ive l chair was scarce l y nice and warm, His work was barely sta rtin g and was running true to form, When wanderlu s t would s eize him and he ' d get a better place, And ne 'e r again his erstwh ile de s k wo uld se e hi s s unn y face.

The s tuff he wrote was bally s tuff; hi s language was a dream;

Hi s hunche s were so brilliant you could fairly see them beam, • His front was ultra-Jovian, hi s manner full of charm, From off a wo o den Indian h e could talk an oaken arm.

A s up e rficial kn ow ledge of the thing he s trove to se ll , He'd at a s itting so he t o ld it fairly well , But nght awa y so me other j ob s ing it s s iren so ng , A nd off to it h e ha s tened-but he didn't h o ld it lo ng.

Resu lt , Ju s t what yo u might expec t. He always had the name

Of being "quite a come r ," b ut a la s , h e n ever came Hi s h ead and h and were loya l to the ca us e h e h ad

But ow ing to hi s flittin g way s , hi s heart wa s ne\ er rou s ed.

He fla s hed about the s urfac e of the man y j obs he o-ot But clo':'n within the depth s of them yo u 'd see k, find him n ot

So m e cla y he'll grow e mbitter ed o'e r hi s fai lur e to aclvan ceHe d oes n't s tick 'ro und long enough t o give him se lf a chance!

-Strickland Gi llilan .

A REGULAR SURPRISE

A farmer brought so me produce to the city and so ld it. Thought he, "I' ll s urpri s e my wife."

So he bought a s uit of clothe s, a hat , and a pair of s hoe s, and put them und e r the back se at.

On the way home he s topped at the river , took off hi s o ld cl o the s, and threw them in . Then he lo o ked under the sea t for the new cl o th es.

The y were gone!

Fina ll v he c lim bed int o th e buggy and sa id: "Giddap! V.l e' ll h er anyhow!"

OUR MODERN TENDENCIES

A well known author was telling about th e mental attitude of o ur modern youth toward phases of life , and told the fo llowin g s tory :

"A yo ung girl was reading a novel the ot her clay by our famou s Gottl ieb-La v in s k y -Gottlieb Her mother l oo ked at the book a nxi o u s ly.

"'I h o pe, dear, that n ov el i s quite nice ?'

"'Oh, quite nic e, Mama, but I don ' t think yo u would care for the ending of it, it i s so sad.'

"'Well,' sa id the mother, 'how doe s it end?'

"'Well,' s aid the yo ung girl, 'y ou see, s he dies, and the poor fe ll ow has to go back to hi s wife.' "

ALL RIGHT IN HIS CASE? BUT-

"Pri so ner, have you anything to say before you are se ntenced? "

"Only thi s, your hon o r. That I'd be mighty sorry if the young law yer you a ss igned me was ever called upon to defend an jnnocent man."

BLESSINGS ON THEE LITTLE DAME

Blessings on thee, little dame , Bareback girl, knees the same, With thy turned down s ilken ho se, And thy s h ort, tran spare nt clothe s, W ith thy bobbed hair's jaunt y grace , And thy bright l y painted face, And thy red lip s, reddened moreSmeared with lip- s tick from th e storeFrom my heart I give thee joy, Glad that I was born a boy!

-Cleve l and Rotary Remind er.

They think they think, but never do, They're lik e th e monkey s in the zoo, W h o scratch and scratch for flea s all day, A nd get a hunk of meat for pay.

So me work with hand s and some w ith feet, Some ha ve a graft that can't be beat, Some pla y s uch tune s as Yankee D oo dle , But there are few th a t use their n ood le

When yo u punch time along about eight, Be s ure th e bean i s se t on s t raight, Mix so me brain s with what you do , Then watch the bu s ine ss come to you.

-Service Station New

The line of demarkation between the Liar and the s upreme enthusiast is a very faint one . Experience alone will teach yo u to di s tinguish between the two.

The Parson Thanks Westwood

AMERICAN WAGE EARNER RECEIVES 2 0 TIMES MORE THAN RUSSIAN

Chaplain Simpkin , National Chaplain o f Hoo-Hoo, Sounds Warning to Working Men

PAYS GREAT TRIBUTE TO WESTWOOD PEOPLE FOR TORNADO SUFFERER ' S FUND

Pleads t o Men to " S t ay Put,'' Save Their Money and Play 50-50 Game With Employers

We are indebted to Mr. W B. Laughead, advertising manager for the Red River Lumber Companl, for his thoughtfulness in sending this material, a reprint from one of W es twood' s daily papers.

Speaking to an audience of · 1,100 that filled the Westwood Theatre on Friday evening, May 8, which, through the kindness of The Red River Lumber Company was privileged, not only to gather for this meeting but to be guests at the show as well. Dr. Simpkin also spoke to a large crowd in the same building on the preceding Tuesday evening. Dr. Simpkin spoke for three-quarters of an hour on the most pressing problem that faces employer and employee in the present e conomic situation.

He first thanked the good people of Westwood for the splendid response which they had made to the needs of the tornado sufferers in Indiana and Illinois, complimenting them on the fact that for the number of people living in Westwood that Westwood had made the : greatest single contribution to this relief fund of any community in all America, even those close tb the stricken district. He stated that the Westwood gift, in common with all the lumbermen's gifts reaching the Hoo Hoo office in St. Loui s, were being expended by lumberm e n in the affected districts and the expenditure was being made to help working men who had lost their homes.

Dr. Simpkin then said in part:

"My business is to bring a preachment to employer and employee seeking to have each be fair to the other, for our brotherhood which is working for their interest in lumber realizes that only in fair play on the part c'f each can our dream be realized. The lumber business is in a hard position, for while there is good volume, prices are far from satisfac1tory and almost all the lumber business oi' America on its manufact u ring end is bei n g" cond uct ed at a loss

that cannot go on for long with the maintenance of present wages, which are only slightly lower than in the war period and with taxes that are high e r. American lumber, and other business, can only maintain itself as man and machine produce on the highest possible leve l. America is looked upon today by Europeans and others as a very Paradise. When one thinks of their lack of work, their low standard of wages, and their tax burdens he feels how fort u nate is the American worker.

"You remember d u ring the war the downbreak of the old Russian Government and later of the Kerensky effort to establish a Soviet Republic, when the Communists took power how the I. W. W. and the radical in this happy country wo u ld have destroyed America and rebuilt it like Russia because he said that Russia was going to be the Heaven on earth with capital destroyed, with brains and management displaced and everything put in the hands of the worker You take Russia today and see the Russian working for the most pitiful wage ever known in our modern times, with no freedom, not owning his grain, not permitted to own his sort of God, not owning his wife or his family, but just a sort of slave owned by a handful of dictators-the most miserable wretch that walks the earth today. Having destroyed the capitali st he has also destroyed capital and for three yea rs past has been seeking to borrow a quarter billion dollars from France, from England, from the United States, for a ll his capita l has been wasted or stolen.

"It is sig nificant that th e other day Mr. Trotsky, who used to be a few years ago a $20.00 a week writer on a New York radical paper, was able to buy, in Geneva a palace which a king could no longer afford to keep up, and he paid for it $500,000. Wh ere did he get it? He and a few of the leaders have enriched themselves and have placed outside Russia fortunes for themselves and for the future. Now there comes back an effort to try and make Russia like America and the free nations, with private right s, and the right to think, to read, to s peak and to worship as they please

"An interesting document was issued by the labor government of England last November which shows the position of America and Russia and the rest of the nations. Taking wages of the British worker and that which that wage would purchase in food, clothing, shelter and the like as representing 100. France is repr esen ted by 81, Germany by 69, Italy by 67, and this vaunted free communistic Russia by 12, while Canada is 158 and the United States is 221)4.

In other words, the worker in the United States can buy with his wages twenty times as much food, etc., almost as in Rus s ia two and a quarter times as much as i1; Britain, and over three times as much as in Germany One feels that the Russian worker instead of finding Communism a Heaven has fo u nd i t a rea l He ll. Yes, the Ameri-

can ought to be thankful, for with the best machinery on earth, and the best fed workers in the world, there can be maintained when these abnormal times are past, a forty per cent differential between America and the next most favored country All that is needed is fair play, an honest day's worth of work for an honest day.

"You men ought to realize that the tremendous investment of money in lands, plant, and machinery here is just so much of personality represented by the investment working side by side with you for its wage. You are very fortunate that you can find such steady employment and if it is to continue the company for which you work must earn its wages in profits or dividends. You see unless the average business can earn better than a six per cent dividend it begins to decay

"You will be surprised to know that it is necessary for the money invested in America to earn annually seven billions of dollars in order to remain in a healthy condition, taking care of replacements, and keeping the machine in shape to produce economically A ten-year period without a fair dividend for capital invested would bring the greatest calamity and unemployment, hunger and wretchedness to all branches of American life that can possibly be conceived, and so we must see that in the partnership of e mployer and employee, the co-operation in life and industry is necessa ry to our continuing welfare.

"There is no place in the United States where th e employing end is fairer than here at Westwood, for in this great fr1dustrial plant there is more to praise and less to cnt1c1ze than in any similar plant in the whole country, and I want to plead with you men that you will seek to give a fifty-fifty deal in your services.

"I want, too, to urge that the appalling loss that comes to you workers and to society from the tremendous turn-over of labor shall be minimized. I want my brother workers to "stay put" and let some moss accumulate on your backs and some whiskers on your pocketbooks. Stay put; save your money; accumulate your first five hundred; be a capitalist, for every man who has a dollar or more is a capitalist. Invest that which you save and prepare for the years of age to sit in self respect, as becomes independent Americans, and as you toil h e re rem ember that you are not only earning a wage but that as you give your best you are serving your company and yourself and you are also giving a service to society and to Am er ica.

"You ought to be willing to stand by authority and government, for not only is the official life of Westwood here to guard you and insure your happiness, but from Lassen county authorities up through state and federal government to the God who is our King, all the forces of life are spending themselves to insure for you, justice protection, happiness and peace, and ought to find it a joy to respond by playing yo u r own simple par t i n life and in industry."

HWhy Not Take Advantage of Hammond Service?

WHEN the big, rush orders fall thick and fast remember the tremendous reserve stocks of the Hammond Lumber are as accessible as the telephone on your desk. Call HU mbolt 1591 and the entire Hammond organization is on · its toes ready to serve you.

Then there is Hammond's special Mill Work Department- probably the most complete in the Southwest. Its great facilities are always at your disposal.

Don't pass up the big orders. Call on Hammond for help. You'll profit!

(Co nt inu e d fr om Page 40 ) tinct BLESSING to any community; a dead dealer , is just the opposite.

The retail lumber industry has awakened wonderfully. The words " merchandising" and "building service" have become b y -words in the industry, and there are thousands of retail lumbermen in this country who understand what those words mean, and who are enthusiasticall y PROVING that they do.

But there are more DEAD lumber dealers in this country today than there are LIVE ones Which means that more than one-half of the people of the United States are being imposed upon , and made involuntary victims of the sin of omission.

To some the above statement may seem exaggerated, because are so many entire districts of the country today where live and active retail lumber merchandising has the general rule. But the fact is, _that there is many a dead one still aro.und even the_ t.erritories where the progressives predommate, and m addit10n there are great districts of the United States there is not one really live LUMBER MERCHANT m every twenty LUMBER DEALERS

And don't get the off-hand idea that these districts are " far from the madding throng." I am not going to get personal and w on' t name any districts, b ut m o st st udents of the industry are well acquain t ed with t h e s ituation , and know that the OPPOSITE is true.

Many a time I have had lumbermen say to me: "Dionne, why don ' t you invade such and such a field with your paper and your preaching? There is absolutely no modern merchandising being done there, and they need help badly."

I HA VE tried some of these districts suggested to me, in a small way , and the results have been disheartening When you get hold of a retail whose. mind rocks along in the ruts of a generation ago , you msult him

MEYER & HODGE

330 Chapman Building, Los Angeles Phone V Andike 4912 REPRESENTING

every time you make a merchai:dising you talk advertising , salesmanship, creatmg_ busii:ess, ing stores , building THINKING, plan service, solicitation , prospect files , etc., to one of dead birds , J:'ou just arouse his ire. When you talk to him about spendmg money to make people WANT his stuff, he questions your sanity.

There are none so blind, you know, as those who will not se e . A nd tryi ng to preach merch a nd isin g to the fellow whose THINKING is all BACKWARD is one of the most thankless jobs imaginable. I decided long ago that life was too short to try and drill through the hides that were not made for drilling or to preach the Gospel to those who don ' t want to be saved

What do I mean by a " DEAD " retail lumberman?

I mean one who fails to realize his duty to his community and to his business , and who fulfills a mechanical a_nd not a CREATIVE place in the business of the commumty; is simply a raw material warehouseman , who his stuff, puts a price on it , and waits for people to what , and how , and when , and why they are going to bmld , simply sells to them raw material; who does not does not merchandise does not solicit and create busmess, furnishes no building and whose attitude toward his town and district is simply a desire to sell its people building material.

As a Texas l umber merchant sai d at t he Texas annual convention of lumbermen last spring : " You are either a modern building merchant, or you ' re the manager of a wood-yard; classify yourself."

And there are about fifteen thousand woodyard men calling themselves retail lumbermen in this country today

There are two sorts of towns that are more unfortunate in a building way than the towns where the dealers are simply "dead. " The next worse condition is a town where (Contin u ed on Page 48.)

M adera Sugar Pine

A True White Pine Water Cured-Air Dried

Nothing could be better for pattern stock and planing mill lumber for all purposes, than our wide, thick, soft textured lumber. It comes from California Sugar Pine trees, which are famous for their exceptional size and quality .

MADERA SUGAR PINE CO.

Manufacturers

CALIFORNIA SUGAR AND WHITE PINE

Box Shook aud Cut-up Materials

Capacity 300,000 Feet Daily

Madera, Calif_

Is Tftis Good Adaertis ing?

Here is aninteresting matter,brought to attention recently by Mr' G. B. McGill, of Fischer Brothers Lumber Company, well kno'an manufacturers of Eugene, Oregon.

Mr. McGilt tahes erception to the zaord,i,ng of this aduerti,senaent, ontlte ground th'at it zuould, tend, to prejudice the lay-man mind against the use of Fir (Oregon Pine), and that the zuording is rnisleading.

This Journal has preached, adz,ertising for years and does belieae that the Modern Build,ing Material Merchant of tod,ay can, benefit from good publicity the same as the other merchants in his corn'muni'ty-

The point in question hereis: Is it good ad.ztertising to urge the use of one mater'i'al at the e.rpense of the good-zaill tozuard, another?

DO YOU BUY LUMBER BECAUSE IT IS CHEAP or becauEe it is suitable to your needs?

\il/e have sold lumber in this Valley for over twelve years and we know what the climate requires.

Green, low grade Oregon Pine is very expensive at any price, as it will not stay "put." It warps, twists and checks in thig dry climate.

Use California Sugar Pine for your ranch buildings. It resists heat, dryness and wind and is easy to work.

For your Chicken Houres uge California Incense Cedar. It keeps out Lice and all other Vermin. Use it for nests, roosts, brooders, floors, etc., etc.

Uce California White Fir Dimenrion. It is not hard and flinty, but soft and caqf to work, yet strong. Costa no more than green, low grade Oregon Pine and eaves half the labor costs.

Cheap FIRST COST is urually an expenrive SECOND COST. We etock a full line of Building Material, Roofing,'Painte, etc.

LU,IIBER COMPANY LAI{CASTER PALMDALE

FISCHER BROTHERSI LUMBER COMPANY

Muulmturcrr and Dcalerr Pacific Coart Forert Productr

Conbined Arnud Output at'oo'm0 Fct Hanpton Building

Phonc l7,ll 610 WilhEGttG Stret EUGENE, OREGON

Thc Cdifornla Lunbcr Mcrchut, Lo .dngclcr, Cellf.

Gcntlcncn:

Enslorcd hcrcvith find thc front arrd lalt P!8e of thc "Lcd3er G.zGttG," publlrhcd In Lancarter, Iae Angcter Conty, ud ve trkc tbc liberty of calling your tttention to the Ad of a lumb* compey which wc trkc cxception t" -.totv on rccount of ua being malufacturcrr of fir lubcr'

Thcre ie no quc:tion but what there ir a catain typc of fir luber thrt dcr twlrt rnd warp, but the .tateEent that rll lw grldc &egon Plnc' by which no doubt they men the comon Srrdct' tvlrb ud varlrr' lr not r true statcnGnt, ud we believc their Ad quite mideadlng.

Aftcr reading 3ame over very carcfrdly will very nuch apprcciltc r line frm you s to vhat you think of thlr clar of advcrtiein3.

Your! vcry truly,

FISCHER

BROTHERS

LUMBER CO., BY G. B. McGill.

(Continued from Page 46)

the dealers agree not to do various things that come under the head of merchandising. In some plales they agree not to solicit business, feeling that if one- does the-oth-ers will have to, and it makes them all useless work THINK OF THAT IN AN ENLIGHTENED COUNTRY. yet there are lots of such towns. Oh they agree not to advertise. Th-ere are plenty such places. Or they agree not to do erther, or to show any modern business activity. Such places are not scarce.

The worst condition, is that of the town where the dealers agree on the price, as well as other things. Fortunately,

such conditions have become the extreme exception. yet we are told they still exist. God hetp the citizeris of such towns.

Free competition, broader vision, increased activity, and a conception 9f 1 duty t_o be performed, is rebuilding the retail lumber business. In some districts the developinent from the "dead" to the "quick" has been rapid. In 'others they are still "dead."

We have never known of a retail lumberman who took up modern merchandising who ever went back to the otd rut. That is satisfaction.

But there are still worlds of retailers who stand souarelv in the path of progress which their communities *ouia Ut! to travel, their lack of building assistance saying to their respective communities-"They shall not pass.t,

Did you ever try keeping in stock building material items that your competitor doesn't handle, and giving some attentioh and publicity to this sort of stock? If you,ll stop to think of it, you don't have to hit rock bottom to sell goods that a fellow WANTS and can get only from YOU.

'Girl in a car, Going like blazes, Tickled all over at the dust she raises. Lets go wheel, To fumble in purse, To take out her powder rag: Good Night Nurse !

M$fiIGET,E$WIOLE$AI,DNS

Albion Lumbcr Co. 397 Pec. Elec. Bldg. Algoma Lunber Co. 205 Fay Bldg. fRinity flf4l

Booth-Kclly Lbr. Co.

730 CenFal Bldg. TUcLat gim

Brown & Dcrry Lbr. Co.

2055 E. Slrt St. ..AXridsc ll50

Cedwallader Gibroa Co.

Elg E. 59th Strcct . ....Axrifuc 2l0l

Chrnbcrlin & Co., W. R.

l08ll Brrtlctt Blds. . .MAin {7Ol

Coor Bay Lunbcr Co.

E06 Ccntrel Blds. .......VADdiLc 3t29

Dolbccr & Careon Lumber Co.

,ll0 PeciGc Mutuel Bldg. . .TUcLcr 7691

Flctchcr & Frarnbcr Inc.

l2Zl Murh-Stroag Bldg. ..MEtro. 332

Forgie, Robt.

5Zl Central Blds. .VAndiLc EZD

Fnrit Growcrr' Supply Co.

7ll Courolidetcd Bld3. ....TRinitt a0ll

Goturin Lurubcr Co.

fof Trrnrportrtion Bldg. .....BRordr., Un

Goldir3 Lbr. Co, Frcd

*.r{09 Ccglral Bldg. .......TUcLcr tl4l

Co.

{701 Smtr Fc Avc. ........Axdd3c 90tt

HARDWOODS

Amcricra Hudwood Co.

rt00 E. lsth st. ....HUnbolt t!t?

Brown, Rollinr A.

6lX6 Carlor Avc. .. .GRaaitc 3612

Coopor, lV. Eo Lurnbcr Co.

2031t E. lsth St. ...HUDbolr l3tg

Grippcr, Jcromo C.

756 59. Sprilg S!. . .TRinity 0{0S

etter pluuur,r y Co, J. R.

.u.iptoiu.t tltd: -tlh:"' st' "' 'HUnbolt lscl

)ved market- 2 Ccatrel Blds. :..... ..MEtro. lll53 ;, 1985 can be

;t rToJ lor w t3 Prc. Mutuel Bldg. .MEtro. Z2l? :ceptableand 'U!,AHLnr Brdr. ...rRinirv

I JUS iu$ passed. i $:fhl";,f:: i Vea Nuyr Bld3. . ..VA,ndilro 1752

, S. C, Lumbcr Co., Ccntral Blds. .....MEtro. 0lllll

Y0uncL{{:iil+*-l H{:: ff

iivcr Rcdwood Co.

) Bartlctt Bldg. . .MAin l?Gl

cll Lunbcr Co.

,mbcr of Commercc Bldg. . ...MErto. 5Gl5

nald & CcntralHarrington Bldg. ...VAndihc 33O

ll & Wilkinron

I luurance Exchaugc Bldg. TUckcr l,litl

Henmond Lumbcr Co.

2010 So. Alamcda St. ... .......ltUnboltl50l

Kcllo3g Lunbcr Co. of Crl.

523 Central Blde. . ..... ..VAndiLc tZlg

Nrtionrl Hardwood Co.

6El Aliro St. ......MAin lg2l

Nickey Bror. lnc.

510 Bdwy. Arcade Bldg. ..TUckcr t0l?

Strnton, E. J, & Sol

3tth end Alancda Str. .......AxridjcJZll

YYcrtcrn Herdwood Lumbcr Co.

Av E. lsrh St. ........HUnbott 63?l

llfcir, Georgc F., & Co.

___-_Prod_ucc Bldg. BRordway 2l3t

IYilron, llfm. M., Lumber Co.

2A57 E. lsth St. ...TRi!it, tzl0

Woodhcad Lurnber Conpany

5720 So. Main St. ... .....Axridgc 572SASH AND DOORS

Amcrican Door Co.

4322 Moncta Avc. ....HUnbolt 0iNll

Bcmit & Cowan

51159 So. Hoovcr .......UNivcrrity ZlSt

Gluby & Co.

2lill E. 25th St. .HUEbolt oEtt?

Hammond Lumber Co.

2010 So. Alameda St. ... ..HUmbolt l5gl

Hattcn, T. B, Co.

l6lxl E. Warhinston ... ..HUnbolt 599ril

KocLl, Jno. W, & Son 652 So. Andcrron .AN3clur ld?l

KolL H. W., & Co.

Colyton ... ...MEtro. lltl65

Lillard, Mark \[f. 6393 Stanford Ave.

Pecific Coart Com'c'l Co.

So. Main ..Axrid8c a5fO Pacific Door & Sarh Co. 3216 So. Main .HUnbolt ?0?l

7116 Standard Oil Bldg. ..VAndiLc 6532

Rcd Rivar Lunber Co.

536 A. G. Bertlctt Bldg. ..MEtro. llB5

Rcdwood Manufacturcrr Co.

318 E. 3rd St. ... .VA,ndikc ltt2

Senta Fe Lumber Co.

601 Bertlctt Blds. . ...FAbcr tt6l

Vfertcrn Sarh & Door Co.

160l E. 25th st.

A HANDY DIRECTORY FOR THE

2651t

POWERFUL AD

Here is an advertisement which is, in our opinion, one of the most effective pieces of copy ever displayed by a Modern "Mr. Pep." Study the text, Mr. Howard hag presented a powerful argument to the prospective homeowners of Visalia, one that no doubt brought highly satiefactory resulte.

The plans featured in the advertisement were developed and furnished to the Tulare County Lumber Company, by the Lumbermen's Service Association, Loe Angeles.

This Home Can Be Built

BUITT by

Vishlians and Delivered to You

in VISAIIA by Ready to Move Into For vISAIIANS ,470{Q

EVERY TIME Yotr Spend a Dollar Outside of Visalia You Are Hitting--

Yoqr Viralia Contrastor, Your Visaliq L.qmberman, Your Visalia Painter, Your Visalia Plumber; Your Visalia Plasterer; Your Yiealia S[ingler, Your Visalia Hardware Merchan! and Every other Visalia merchant that cellE anything that goes into your home

..A BLOW BELOW THE BELT''

Wc havc worked ot e plu whcrcby you won't "foul" you Viralia mcrchrnt by hitring "bclow tho bclt." Undcr our nlw arronSemcnt cverything thlt gar ir*o yorr 'HOME will be bosht in Vislie.

Viulia. Every timc that you. rpehd your moncy with ore fim outsidc of Viutia, you are forcing him.to gradully go bickwud ud meybe in time lcave Viotia. tf thir happene to nrnv of theri YOUR CITY will nut rdvance.

COOS BAY LUMBER CO.

Unvarying Untformity

Perfec matching, sideand end. Product of skilled Granil Rapids woodworkers, operating -jhilr? keyed .to split-hair accufacy. uontrnuous lnspectron throushout the plant. WG-bound bundles, aompact -and easy to handle.

NICHOLS E, COX

TUMBER G(l.

Twenty Vafieties of Harduood also Oak & Maple Flooring-Panels in sf oc hatall f imes

Manufacturcn of Doughr Fn end Port Orfo$d Ccdu.

Sawmllh, Mrnhfield, Oregon

Dirtributing Plant Boy Point

Annurt Production 2(X),(XX),0(X) Fect

GENERAL OFFICES :'- ??li::i.li

Los Angelea Oftce, rr ccatnt Btds,

Why Sell Redwood?

n NE of our good dealer friends in a recent letter jokingly V remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still rcsists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his customers does not drive them away.

Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physicol, Mcchanical ard Chemical Properties of Redzaood" there isn't any other wood, either soft or hard, that averages as high on durability, lach of shrinhage, strength as a beam or post, ease of glueing, uorkability and ability to "stay put."

One Enuf Is

(Apologies to K. C. B.)

Last week a farmer{.*{. Drove in to "price"***

An implement shed*{.*

And I gave him a *{.t< Fair price, and

Twohy Lumber Co.

22 | Kerckhoff Bldg. Los Angeles, BDwy. 0843

CARGO-Fir, Redwood, Sugar Pinc-RAIL

We can always supply Fir Col.umns and Drain Boarde from stock

Exclusive Southern California Agents

He said, "That's too {. !F tf

High, Jim, can't you {.**

Cut off about $15.00?"{.**

And I did, and then **!&

The farmer said, "I'll {.4<*

Come back next week." :1. * i.

But he never came back, *:Ft< Because Bill Shaver***,'

My competitor, cut **{< $25.00 off the bill.**:*

And the moral *!|3*

Is ONE damfool lumberman {3** fn any community :N<** fs enough.

Bay District Initiates 16 Kittens

Sixteen Kittens had their eyes opened and their tails properlv curled at the Bav Disirict -I{oo Hoo Concatenation hefd at Marquard's, San Francisco, on the evening of May t9. There was also one reinstatement.

It was one of the most enthusiastic meetings of the year and 125 sat down to dinner. During the dinner hour, "Marquard's 'Revue" with the popular dancers Jean Barry and fack Holland as headliners, gave a wonderful entertaininent. Bob Gehering and his five-piece jazz orchestra provided some excellent music during the evening

At the conclusion o{ the dinner, the following Kittens were initiated:

Horacc M. Scales, Sugar Pine Lumber Co............San Francisco

Gcorge C. Hcrbcrt, Herbert Vogel & Mark Co.......San Francisco

William F. Herbert, Herbert Vogel & Mark Co......San Francisco

Leon B. Walkcr, Red River Lumber Co..... .San Francisco

George H. Bouchard, Herbert Vogel & Mark Co......San Francisco

Matthew H. Stanley, M. H. Stanley Co... ...Berkeley

Chas. H. Miller, Perry Lumber Co... ..Vallejo

William L. Jungbluth, Smith Lumber Co..... .San Francisco

Edwin G. Davis, Chas. R. McCormick Lumber Co.. '..San Francisco

BRADTEY BRAND HARDI1IOODS

Scientific kiln drying preservet within our producb naturetc rturdy and beautifuI qualitier, while

Charles L. Smith, American Lumberman. .....San Francisco

S. -fu;f"rd -ghcki California Forest Protective Assn.. San Francisco

A. B. Johnson, Jr., A. B. Johnson Ltrmber Co........San Francisco

Melville N. Salomon, Smith Lumber Co.... ' ..San Francisco

George H. Augustine, Melrose Lumber Co..... ..".Oakland

Jack Ferri, Paramino Lumber Co.. San Francisco

Charles G. Dunwoody, California Developmcnt Assn.. San Francisco

REINSTATEMENT

Frcderick F. Monson, Goodyear Redwood Lumber Co..San Francisco

J. Walter Kelly, Vic-egerent Snark, assisted by the folloiving members -of the Bay District Nine had charge of the initiation:

Senior Hoo Hoo. ....G' W. Fraser

Junior Hoo Hoo. ...J. E. P3SC_S

Bojum .....Fred Roth

Sciivenoter ' .. .J. E. Martin

Iabberwock ...L. A. Godard

Custocatian '...C. R. Wilson

Arcanoper. '...C. C. Stibich

Gurdon. .....R. E' Caldwell

The Entertainment was in charge of J. C. McCabe and T. E. Martin. Among the "Notables in Hoo Hoo" present, -were R. A. Hiscox a-nd Frank Trower, Past Snarks of the IJniverse. and Dave Woodhead Gurdon of the "Supreme Nine."

EX.GOVERNOR GEORGE C. PARDEE ADDRESSES EAST BAY HOO HOO CLUB

At the regular meeting of East BaI Hoo Hoo Club No. .39, held atlhe Oakland Hotel on May 15, Ex-Governor George C. Pardee of Oakland, was the Speaker 9f the- Da1 Mr. Fardee, who has been a resident of Oakland for 58 years, and formerly Mayo,r- q{ 9e!tfft4 and Governor of California, spoke on the $39,000,000'00 Water Bond Issue that was paised at the recent Oakland municipal election. Ex-Goverior Pardee, who is an able talker, gave an interesting talk on how these bonds are to be util?ed-in providing a-n adequate water supply for the City of Oakland.

-Hugh Hbgan, President of the Club, presid-ed over the busindss session. J. Walter Kelly, Vicegerent Snark of the Bay District, was present and made an announcement reeaiding the Concatlnation to be held at San Francisco on May 1-9. President Hugh Hogan announced that there would be a Concatenation at Oakland on Saturday evening, June 20. I

Modern machinery and skilled human efiort iustifres our slogan

"If lt's Bradley's lt's Better"

TRY

O.AK FLOORING

GUM FLOORING

WHITE OAK TRIM

RED GUM TRIM

CASING BASE

OAK WAGON STOCK

BEECH FLOORING

US

FOR AROMATIQUE CEDAR LIMNG

RED O^A,K TRIM

SAP GUM TRIM

MOULDINGS

GUM TURNITURE STOCK

Furniture Stock in Setr CUT TO SIZE Ready to Asremble

Flat Surfacer Hardwood Trim Sanded

Arizona Retailers in Successful Convention

J. B. Campbell elected President

From point of numbers in attendance, the brilliance of the features on the program, and the extreme success of the social features, the Annual Convention of the Arizona Lumbermen's CIub, held at Nogales on May l5th and 16th, will go down in history as one of the most

At the Annual Election. Mr. T. B. Campbell,.of Roy & Titcomb, No{ales, was unanimously elected to servb the Club as President, for the coming year.

Mr. John H. Wood, of Bisbei,-was again named as Secretary. Mr. Wood served the Club in this capacity in 1923.

TO MEET IN NORTHERN ARIZONA IN 1926

Flagstaft was chosen as the Convention City in 1926, at the invitation of a number of the Northern Arizona sawmills who have extended the hos- pitality of their part of the state to the retailers, and an invitation to make a tour of inspection of their mills.

_ E. L. O'Malley, O'Malley Lumber Company, Phoenix, will aci as VicePresident for the coming year, and the four named are: Francis M. Pool, John C. Light, H. and H. S. Corbett, the retiring President.

Directors

H. Shoup

The first session opened on Friday afternoon, in Firemen's Hall, with a good number in aitendance.

President Corbett.called the meeting to order, thanking the delegates f_or t-heir promptness,'and extending th? hospitality of Nogales to- all, lnd the keys of the "entire state, to the visitors from California, of w[.,ich there was a goodly number.

Sylvester L. Weaver, President of the Weaver Roof Company, Los Angeles, was the first and principal speaker at this session. His subject was ,,Waste in Industry.'i

In opening his remarks Mr. Weaver stated that it was not usual for him to commit his thoughts to paper, but on account of the subject involving so many-st-atistics he thought best to read his address raiher than give it, for from these many facts and figures he did not wJnt to misquote or be like Artemus Ward, who in making an address in which he stated the total number of rats rin into the hundreds of thousands, cautioned his hearers that he spoke from memory only.

Mr. Weaver also made the statement that he secured his information from various sources and in some instances had lifted a statement bodily from the reports of Ray M. Hudson, Chief of the Division of Simplifiid practice bf the De_ partment of Commerce of the United States, and that while much of the data had already been used throughout the East, undoubtedly it would be of interest and m-uch value to Western manufacturers who were not in immediate contact with eastern groups.

"Ttt"- Iast.fifty years_ have made of the United States a great in- dustrial nation. The invention of labor saving machi".iy- ""-i"g soon after the discovery of the steam engine *hastened ttie ;h;;: from largely an agriculiural to an intCnset-f i"a""iiiiip"Lirr.]"-"--

We are proud of_ qur ildustries, large and small. We have taken. also, a natural plide in tle -economy of opepation in our plants, thd savrng or by--products aqd tleir preparation for the market, and the prelgntigq of waste. Nothing of iny value has been aidrecaidJ and in this respect perhaps American- industry is foremost.

I remember in my own -boy!r99d thirty years ago the typical men_ tar prcture ot ttre care wrth whrch raw material was, by man,s labor a:rd genius, turned into finished products without ihj loss of """_ thing of -real-value-. This was depicted in one of the nationil ;;ri;ei_ cals of the times in a cartoon representing one of the ereji iicli"t plants. A -machine was shown into which a live hog"wis iJ;;e out of one hopper came hams and bacon; from anothjr hair brushis trom the bristles, and so on, with the further caption that only the pig's squeal was wasted and that was expected s-oon to be renlered useful by some means.

I direct your attention.

- Notwithstanding the heights to which our factorics have riscn in therr s-ystcmatic defeat of waste by science, chemistry and invcntion, there has grown up in nearly eve-ry great'industry inother toim-oi waste-hor_€ potent in its powers foi increasing colts and prevcntinc that distribution which lowered selling priceJ brings nat-urallv. rr is tlat phase of waste in industry to which successful affairs ever held by this organization.

The rapid increase of population in our Country, its great natural resources and the increased purchasing power of our citizens, plus the ingenuity and inventive powers of our industrialists, have given us tremendous domestic markets and an enortnous multipli- cation of the products of industry, Enlisting a high type of leadership and with great quantity productiorl the output of thousands of plants throughout the nition has placed in the possession of our people, and chlaply, numberless articles of utility and luxuiy ranging the wholc gamut of human ncedi and desires.

With the full development of the splendid markct and the ouick response_ by those engaged in industry to meet its demands, it-was a natural sequence that varying types, sizes and designs of eich and every commodity or product should be made to suit the taste. caprice or individlral_requirements of all, Plants making any given'prolduct ot a standard pattern -have-in the-past few years, being anxlous to app€ar- prggrgssive and desirous of pleasing the customir (who ar- par_ently-is always right or has beln up to this time) hive bein making from five to one -hqndred and fifty difrerent designs of the same article of use. And it is this phase oi industrial wasii that hjs had the attention of thinking industrial leaders for sometime pist.

So great a _part has bee4 played in the stalking of this form of extrivagance by Secretary }loover of the United S-tates Department o{ Commerce, and so successful have been his efiorts to cill atten!i9:r tg this dupli.cation^of commodities, that f can hope to tfrrow lut little-if .any additional light on_ the subject. Nevertheless, it is always benehcial to restate facts and truths where there is yct progress io be made and I shall give you-a few examples Uy,iticFi-ou wtio near me can renew your investigations in your own industries.

And let me. say at this And me, sa-y at ^this point that it is the duty of ind draw its own rules of conduct and so conduct its orrn or not to require any legislative action by federal. state or tive bodies. An industry which through its organized

tion can correct abuses-that may be

rs industry to so its own operations as 'federal, or l-ocal leeisla-legislaoiganized tradc asiciarat may be injurious to the public interest r practices including waste in duplication. and can. prevent improper iniluding wasti duptic;iffi: wul avotcl that vexatious state of government in business.- In th6 wo_rds .oJ S-ecretary Hoover, the industry is able to ,,poiice itsolf; and.wrtl:r the simplicity of business rules and undersianding_not wai-trng for the cumbersome blunders that legislative bodies exract to perf-orm that same function which is casily fossiblJ tt th; i;iGt ; itself.

While a little off the beaten -path .of this subject, yet a remarkable evidence of the need of simplification in busine* is t a;;iiili-i learned at a conference in Dei_Monte a few *eits ago. p"J-r: i?iri_ dent Reid of the california Real Esate Aisoci.ti6n tJa-irs trrat there were t$/enty-fo_ur thousand different tormi oi-igriern*i"-l;;: tween-buyers and seller in the hands of realty men t'he stali-lvei. and _that-by Association activity these wer6 all reaucJd -i"-lirj standard form.

fied Practice, at teri

The annual waste in oul manufacturing industries in the United .1t"9::^::11*1t-"d,!y I*y M..Hudson, ch-ief of ir,i-biir. oi siirpii:

States is estimated by R?y M. Hudson, Ch-ief of ttre bivn.-oi S-lirofil prac-tice, teri ulrion aoirais-b"i;;-"boil'o;l:il:Lrl' fil'il'ji income of our people as shown by the incolmJ tax returns of tSZi.--

The Hoover Cornmittee.on Elimination of Waste in fndustry made 1-auyey -of six of ow major.industries, findin{w;rd, ;ilft ;;;; 28vo in the metal trades- io 64% in ttr6 manuFactur. of miir's-rLao made clothing- Much-of this waste can be "ttatsid to dr;pii;iti"ritrr srzes, tlimensions and other immaterial difrerinces in 'every- day commodities.

Pfpp +rl article, by Ray M. Hudson of Mr. Hoover's Department. p_uDlshed rn the contractor, a nttional periodical of the Associated General Contractors of America, I quote'thJ i;m;rk"di; ";-id;;-;; waste in duplication in several iirduitries.

"A survey of the catalo_gs of three manirfacturers of single bit axcs shows the common garden -variety_of axe made in Sa:modcti-i -quaLJies, 35 brands, -il finishes "ia-is-rE"..*-irri .-"t"'J;iltd listed is 6.118.

(Continued on Page 58.)

Hoo Hoo Concatenation at Susanville

Susanville was the scene of a great gathering of Hoo Hoo members Saturday evening, wtay 9, when -the members of the Westwood club were the guests of the Susanville lumbermen at a dinner

Eighty plat99 were set. Music was furnished throughout the dinner which was served in the main dining rodm of the Fruit Growers' Supply Company. Following lhe dinner a concatenation was staged with fiftv kittens ind the following team did the wor:k:

_ Snark, H._J. Gotr; Senior Hoo Hoo, Chester E. priest; Junior Ho9 H:9,-P. A. Simpkins; Bojum, B. W. Torrencei Jabberwock, Dick Pershing; Scrivenbter, R. H. Shotwelli

YOUR

WLLIAMS & COOPER

607 Trust & Savings Btdg.

LOS

TUcLer 5918

LFROM RELIABLE MILLS ONLY

Cargo and Rail Shipmente

..FOR 28 YEARS IN LUMbER AND LOS ANGELES"

Custocatiin, A. A. L-gnd; Arcanoper, George Birmingham; Gurdon, Walter Luff.

Following the work a number of brief addresses were made_ and_ a hearty vote of thanks was given by the Westwood club for the courtesy of the evening. -There were fifty kitlgns or initiates and one old cat, who joined the club in Wisconsin in 1895.

Susanville contributed the following thirty kittens: R. E. Qls_o_n, H. C. Stony, W. C. Graf; G. R. Dunning, M. Caftity. E..Hughes, _V. S. Brown, F. W. Moore, A. I. Lucero, C. E. O_liver, R R. Roqenst, H. S. Coleman, R. Rosso,'S. E. Hartley, R. Barrington, 'W. E. Hunt, Frank Site; L. P. McCohn, F. Felr.on, J. P. Matkin, Dan Dayve, H. J. Han1on,^J._P_. Clark, O. S. Odell, Tom Jackson, W. Vandircamp, R. C. Watts, E. H. Jarvis.

Westwood furnished thirtv kittens. as follows:

_ J. C._Dougl$,W.K. Merrill, t. S. Watt<er, J. F. Russell, J. D. Lowe, F. M. Jayne, H. F. Neunaber, -J. A. Shere, \4._ry.Trout, }I. A. Smith, R. O. Gordon, H.-H. Gowing, !r-Thor_tgn, R. P. Miller, H. J. Nunneley, R. G. Green, H.J: Miller, W. I. Morrison, L. N. Wardrop.

R. A. HISCOX PRESIDES AT HOO HOO CLUB NO. 9 MEETING

R. A. lliscox, past president of Hoo Hoo Club No. 9, presid.ed at the regular club meeting on Thursday, May 14. As this was "Dic['s" first appearan-ce in the chali sinie he handed_over ,the gavel to Rbd Hendrickson, he kept the 'Tom-Cats"_busy-collecting fines, so it wai a good day for the Charitv Fund.

Jack Roddy, accompanied by Bob Gehering at the piano, rendered several enjoyable saxophone solos.-

Chairman Hiscox ialled on Frank Trower for a report on _"'What's__D_9ing in Hoo Hoo and Who's Being Do-ne.,, J. Walter Kelly, Vicegerent Snark of the Bay-District, made an announcement regarding the May 19 Concatena- tion. J. E. Martin, "California Lumber Merchant,', .was appointed General Chairman of the Club dance to be held in June. Fred Roth, J. H. McCallum, was made Chairman of the Picnic Committee, which will be held during the month of July.

Professor F. E. Barr, Polytechnic High School, San Francisco, spoke on Educational Week, its purpose, and the advancement that has been made in Educatioiral Methods during the past few years. Mr. Barr's address was very instructive and intere3ting.

Chairman Hiscox announced that Ted Lerch. Albion Lumber Co., worrld be Chairman of the first meetinE in June.. W. _G. Jacoby_, American Wood-Working Majhinery Co., will act as Chairman of the meeting oi June 25.

SUDDEN & CHRISTENSON

lbcrdcet Lumber'& thtDalc Oo., Abord6oD. Wasb. Amerlcu Dllll Coa Ab€rdeen, Ws,sh.

Hoqrlam Lumbcr p ghlnglc Co., Iloqulam, Trelh.

Pro.per ![lll Co, Froaper, Ore.

Itrynrond Lrmbcr Op- Raymond, Wash.

Colnmblr Box & Lu\ber Oo., South Bend., Wash.

EulDcrt !fi lll Oo- Ab-erdeen. Wash.

Lcwl. lflll. & Tlnbcr Oe.. South B€nd. WeBh.

J. A, f,cwfr tblnsto cO.. gouth Bcnd, WArh.

Wrn. M. .Wilson Ltrrnber Co.

S'giar Pine - HARD.W'OODS - White Pine

TUcker

UATI ARSDALE-HARRIS

LUiIBER G(IiIPAIIY

5th and Brannan Str., San Francirco

WHOI FSALERIi

with cornplctc rtockr on hand in all gredo, botb ordinrry end unururl-rizcr:

PORT ORFORD WHITE CEDAR

SUGAR PINE

WHITE PINE

DOUGLAS FIR

REDWOOD PATTERN STOCK

REDWOOD (worked)

SPRUCE

STRAIGHT OR MIXED CARS-DRY STOCK

S.rppose Your Plant Should Burn Tonight-

Would you be able to view the twieted, emoldering ruina_, congoled in your mirfortqne by the sure knowledge that you are a-dequately ineured,- with svery conditiontn the policy fulfilled, so that there will be no gucation of the amount you will recovcr?

The time to think ahout thie queetion ie not aftcr, but beforc the 6re"

LO$AilG

7h es e 3i rm,sV)a.rzt Uour D ws i ness

A Neru TELEPHONE-GRaniIe 3642

J. O. MEANS

WHOLESALE LUMBER

IOOI CElrfTRAL BT.'ILEING

I-c'S AIIGELES. CALIFORNIA

J. H. BAXTER & CO.

WHOLESALE LUMBER

Polcr-Pilcr-4rcorotcd Mrtorid

Cobel Bldg. TRinity 6332

MARK VI''. LILLARD

WHOLEIALE

SAS}I_D(X)RTPANET.S

Southern Crlifornie Dirtributor

Nicohi Dor Mfg. Co., Portland, Orcgo Wlitncr Jrclror Cc., Albuqucrqlc, lf. I.

6El Stanford Ave.

(Continued from Page 54.)

Lor Angelc, Crl.

A few examples of the saving effected by simplified practice will be enough for my hearers to give their own industry careful investigatron.

One of the most striking is the standardization of electric light bases and bulbs. Twenty years ago there were 180 styles and sizes -today but 6-one of which is common for all general lighting purposes. Undoubtedly this has effected a vast saving in machinery, stocks of goods and investment, and increasing the use of electric light in all types of buildings.

When the American Society of Mechanical Engineers made its report to Secretary lloover on opportunilies for simplification, they pointed out 115 opportunities in the building or construction field. The list included face and common brick, lumber, electric wiring fittings, conduits, outlet boxes, etc., hardware, sash doors and millwork, reinforcing bars, I-beams and channels, bolts, nuts, rivets, roofing and sheathing papers, paints, oils and varnishes, window shades and shade cloth, metal lath, concrete blocks, etc., etc., etc.

The Department of Commerce, through the Simplified Practice Division, has. cooperated with the manufacturers, the building supply dealers, architects, engineers, constructors, and others, in simplifiia- tion projects touching this field. Sixty percent of the variety in finished sizes of soft wood lumber; 81 percent of the variety in metal lath;98 percent of the variety in brick sizes;47 percent of the variety in hollow building tile, and 5l percent in roofing slate have been eliminated.

Other miscellaneous construction materials which have been simplified-with the aid of th€ Simplified Practice Division are: paving bricks reduced from 66 to 5 varieties; asphalt from 102 grades-to 10; woven wire fence from 552 varieties to 69; and hot water storage tanks from 120 to 14. The average elimination is around 80 perce-nt -showing that the bulk of the business is done in only about 20 percent of the varieties offered for sale.

Practically all of these results have been brought about by the industries cooperating with the Department of Commerce and Secretary Hoover, and working in conjunction with the United States Chamber of Commerce. One group of manufacturers so working reported a saving in one of the major industries of over twenti million dollars per year. It has been said that the total savine in production costs to industry by this determination of standard s-izes in such commodities as have been considered and agreed uoon reaches already the enormous total of two hundred million doliars yearly-all done without an.additional law on any statute book and

A New LOCATION-4046 Carlor Ave. BUT the Same SUPERIOR BRAND

"America's Fined" OAK FLOORING

ROLLINS A. BROWN

Dirtributor for So. California

flnREDTOOD

WENDLING NATHAN CO.

PACTFTC LUMBER @.

A. L. HOOVER - 706 Stsndard Oil Bldg.

PHONES VArdlkc E5it2 TUckcr lr02

L. H. IVES & CO.

71I VAN NUYS BLDG"

TRinity 759r

Lumber-Lath-Shinglee

most, if not all, of such saving should be credited to the cooperation with industry of Secretary Herbert lloover. cooperatlon wrth rndustry ol Floover. 'We cannot have a prosperous country unless we have industries. If industries are not prosperous, we have ihutdor unemployment, and other great industrial disturbances. ln 1922, had over 19,000 business failures, with liabilities of

Many -of these failures werecaused through frozen capital, due excessive stocks or inventories resulting from carrying too ma varieties of the same thing. Simplification keeps stocks -liquid-tt

turn faster. Capital otherwise deld or inactive is releasedior lng purposes.

In manufacturing it has been well demonstrated that var creates expense, and quantity creates income.

In conclusion I can only hope to stress to those gathered her that modern industry means more than the prevention of waste i actual process of manufacture-it means moie than makine uslf the by-products-it means, when properly administered, thJ savir of waste and extravagance by prlvehting the needlesj and costl duplication of sizes and designs_ of commodities, thus releasing fc other investment vast sums uselessly tied up in duplicate stocl b manufactur_ers,- dealers and_-consumeri, and tv OeciJisini- pi"ai; costs for the benefit of all those who laboi-and that- rireans,

our country at least, nearly all of us."

M.. J. A. Johnson, of the Johnson-Koch Lumber Com pany, Flagstaff, then spoke for a few minutes, dealing main ly with business conditio_ns in Arizona, and sounding th

same note stressed by Mr. Weaver, the need for carefu thought by all merchants. Mr. Johnson mentioned th great good being done by the National-American Whole sale Lumber Association, and suggested the need of a simi lar organization. by the retailers.--

Mr.J. A. Swearingen, of the Southwest portlancl Cemen Company, El Paso, was called on for a few remarks abou. geg_er,1l business conditions, followed _by past-president J

generat buslness condrttons, tollowed by Past_Presidenl J. Halloran, of Phoenix, who convulsed fhe meeting with impromptu humorous talk, about nothing in parti"cular.

The session ended after an announcemlent Lv the presi dent of the Saturday evening banquet, to be l.reld across th,

International Bord6r.

Saturday morning a number of the delegates we

taken through the plant of Roy & Titcomb, importers and manufacturers of Mexican hardwoods, and were told of the magnitude of the operations of this institution, in the timber about six hundred miles south of the border. This company does a large business in Mexican cedar and other native woods.

The Friday afternoon session was opened by the President.

Mr. Leslie C. Hardy, an attorney of Nogales, addressed lthe meeting on the State Mechanics Lien Law, pointing out of the weaknesses of the existing law, and urging some by the retailers tori('ard securing amendments making t more suitable for the prbsent dav conditions. Mr. Hardy tated that the present law was rewritten many years ago, opied from a Texas legislation, and that it was entirely out f date, and needed changing. He suggested the adoption f a section requiring the filing of a Notice of Completion, milar to the California Law, also urged the need of a pulsory Bond, by the Contractor, and told his audience at a future date would witness the adoption of a National ien Law, to apply the same in all states, and simplifying action that is now necessary for material dealers. to rce collection on delinquent jobs.

From Pioneers to Specialists

Thruout the civilized world, results of the advancement in the manufacture of motor care is common knowledge. There has been a like advancement in the manufacture of Louisville Figrrred Red Gum Products. In fourteen yeare we have jumped from pioneers to specialists.

:roborated a number of things brought out by Mr. Hardy, Sgested that the Club as a body, get back of a movement vard the strengthening of the present Lien Law, and d of the application of the Arizona legislation as com-

Phil B! Hart. of THE CALIFORNIA LUMBER MERANT, Los Angeles, was asked for a few words. He ing across the country, all with the urge of more intelligent and careful thought by manufacturers as well as distributors, during the present business conditions.

Mr. E. L. O'Malley, Phoenix, thanked the two former speakers, and moved the appointment of a Lien Law committee. This was passed, and the incoming officers asked make such an appointment.

Mr. S. M. Eaton, of Holbrook, with the W. M. Cady Lumber Company, then spoke, inviting the Club to make Holbrook or Flagstaff their next meeting place, and to :cept the invitation of the mills to inspect their plants. his ended the program session, and was followed by the business session of the Club.

Mr. J. B. Campbell was unanimously elected to serve as President, E. L. O'Malley, Vice-President, John H. Wood, Secretarv. and Tohn C. Lieht. Francis M. Pool. H. H. rcretary, and John Light, Pool, H. Loup and H. S. Corbett as Directors.

The Convention closed with the adoption of a Resoluion of Thanks to all visiting lumbermen and representaives of other industries.

SATURDAY BANQUET

The Saturday evening banquet and dance was held at the rsmopolitan Cafe, across the border, in Nogales-Sonora.

Mr. Percy I. Merithew, Phoenix, acted as host, and as presentative for the number of wholesale concerns who d contributed to make this affair a wonderful success.

The hosts were: Monolith Cement Co., S. W. Cement ., R. P. Cement Co., C. P. Cement Co., Pioneer Paper o., 'Weaver Roof Co., Fletcher & Frambes, Inc., S. C. ooper Lumber Co., A. L. Hoover, Chas. R. McCormick Co., E. U. Wheelock, E. K. Wood Lumber Co., Ifamrnd Lumber Co., W. M. Cady Lumber Co., Saginaw & annister Lumber Co.. Arizona Lumber & Timber Co., d the S. W. Sash and Door Co.

All of the Club members. with their wives and sweetrts. the visitors from California and a number of notables Nogales responded to the gavel in the hands of Toastster Merithew. He called on Tack Halloran for a Toast the Ladies, and Jack of course responded in his never ailing, inimitable way, paying a tribute to the lumber ies of their state.

(Continued c;n Page 62.)

There waE a time when we cut logs; now we cut entire trees into veneerg, retaining intact all of the output, some 50,000 feet. All of this veneer contains the same prominent figure deeign, soft texture, and is similar in coloring. Each flitch is sampled, just like our other fancy woods. The cutting is smooth, thicknegs uniform, and the grade standard. Could more be asked?

Figured Red Gum Plywood is carried in gtock right in Los Angeles in sizes, /4" and 5-16"-3 Ply, 3/g"-5 Ply, 18", 24", and 3O" wide x 48", 60" and, 72" long.

TRAOE MARI(

There Are No Better Veneers

Sacramento Valley Lumbermen's Club

If you were at the meeting Saturday, May 16, 1925, 'NOUGH SAID. If not, you missed a good meeting.

Wm. Falconbury, President of Central Valley Club, "Bob" Ingles and Charles Gladstone Bird of Stockton dined and "sipped coffee" with the boys. The coffee loosened their tongues and they did some good talking. Real construction stuff. Since Stockton became a "Port" there is sure "Spirit" in the lumbermen of that city. If Sacramento ever becomes 1 "pqft"-\MQ\M !

The Brass tack of the things is about this:

(From Bryant's poem, The Ages)

"The Weak, (Lumbermen) against the sons of Spoil (Ruthless Wholesaler) and Wrong (10c cement), Banded and wathed their hamlets, (business) and grew strong.

There were 40 or 50 members and guests at the meeting and everybody congratulated themselves for being present.

Claude M. Burley of Auckland, New Zealand,, was introduced to the club bv W. A. Glenn of the Coos Bay Lumber Co.

R. F. Hammett of the California Redwood Association, outlined and asked advice on an advertising campaign which the California Redwood Association is to start soon. Bird of Stockton offered a good suggestion.

The next meeting of the Club will be followed by a dance. Oscar Miller-Harry Fuller and the younger se.t can't be separated too long from the Ladies.

Lumbermen's Reciprocal Association (compensation insurance) was reported and recommended highly.

An Inter-Club relations committee to work with the Central and San Joaquin Clubs, was appointed by the President.

The "Hilke" Lumber Piler

The "Hilke" in Operation.

Eoards are carried ovcr thc top and down on thc pile side until t}cy reach the unloading arms, which arc ad-

justed at intcrvals to suit the growing pile. The "Ililke" is an unpiler, also, the direction of travel of the lifting mechanism bcing rcversed for thc rurpiling operation

A lumber elevator for the automatic piling of lumber in the yard air drying purposes, is being introduced in this territory by Murry Jacobs Cor-npany, Sales Agent for the Johnson Mfg. Co. the Ross Carrier Co. This machine is not new to this country has been in use for a number of years by the McCloud River Company of McCloud, California and has gained great rity on account of its ability to cut piling costs and conserve space.

The "Hilke" Piler is the invention of Mr. Henry C. Hilke' Supt. the Seattle Cedar Lbr. Mfg. Co., which concern is using the ines for dry kiln piling as well as for air dried stock. The tle Cedar Lbr. Mfg. Co. are using 15 piling machines and are enthusiastic over the savings affected by machine piling over piling.

The manufacturers state that it is possible to pile 80,000 feet p.er with the "Hilke" without effort on the part of the piling crew, a considerably larger volume than this can be handled, deng on the mill's ability to get the lumber to the machine. The is also used for unstacking lumber, where it prevents the posof dropping the boards, which is a common occurrence in work and results in considerable loss caused by split and ends.

An interesting feature of the "Hilke" is the unloading arms which tically disengage the lumber from the carrier flights and it to slide out waist high over the center of pile where it is removed by the man on top of the pile. These arms may be adjusted as to hold seve.ral boards at one time so that it is un-

delayed in removing the boards.

The savings in yard piling claimed for the machine include the savings on pile bases and roofing boards by the lesser number of piles required. Also the saving in transportation is a large item afiected by the lesser distance of travel. The saving in yard room is very marked. However, the fact that from five to six times as much lumber can be piled with the machine with a fewer number of men and with practically no effort on the part of the piling crew, seems to be the outstanding feature.

The "Hitke" can be furnished in a wide range of models which cover practically any requirements. The standard type is built for piling to a height of 25 feet, although some of the machines now in use pile to a height of 50 feet. The machine can be furnished with either etectric or gasoline motive power and with either flanged wheels for track operation or flat wheels for planked or hard surfaced alleys. Lighter type pilers can be supplied for handling light stock suitable for piling up to 24 feet in height.

While under ordinary conditions only one and one-half horse power is required to operate this economical motor, the machine is equipped with a three-horse power motor to take care of any extra load that it may be required to handle. Where a gasoline motor is specifieil a motor is supplied capable of burning either gasoline, distillate or kerosene.

Many mills are using the "Hilke" dry kiln stacker, which is a special machine used for automatic piling on dry kiln trucks. This machine can be supplied in either stationary or mobile type of construction and is said to be extremely popular with its users. to stop the machine should the man on top be temporarily

Frank Curran of the E. K. Wood Lumber Company, Los Angeles; Sylvester L. Weaver, Weaver Roof Company, Los Angeles; Phil B. Hart, CALIFORNIA LUMBER MtrRCHANT, Los Angeles; C. J. Laughlin, LongBell Lumber Company, Los Angeles, and L. A. Beckstrom, Chas. R. McCormick & Company, Los Angeles, lvere introduced, and they each responded witl-r a few remarks, stories, etc.

After an excellent entertainment program, the party was given over to the dancers, u'ho enjoyed themselves until a late hour.

T. B. Hatten, T. B. Hatten Co..... ......Los Angeles

9. E. Geary, F. J. Stanton & Son. ......Los Angelcr Norman Macbeth, R. P. Cement Co... ..Los Angelee Frank Curran, E. K. Wood Lbr. Co..... .......Los Angeles

A. W. Donovan, IJnion Lbr. Co.. .......Los Angeles Floyd A, Dernier, Lumbermen's Service Association. Los Angeles Phil B. Hart, CALIFORNIA LBR. MERCHANT...Los Angelcs

The Lumbermen's Service Association had a very interesting exhibit installed in the Convention room, showing a variety of their plan books, their late English Home book, model specifications, building contracts, etc. The display attracted much attention.

GOOD TURNS FOR OUR FORESTS

The Boy Scout, juvenile knight of the out-of-doors and woodsman extraordinary, shares honors with the President of the United States and many other notables in the United States Department of Agriculture educational motion picture, "Good Turns For Our Forests." The film is designed to show how the Boy Scouts of America are doing their bit to protect our rapidly shrinking timber supply and to insure the tree crop for the generations of tomorrolv b1' co-operating with the Forest Service in a campaign to stamp out the forest fire menace.

BOARD T'BET ON EORED TIMBER?

Pinhole borers, wormhole borers, ash borers, pine sarvyers, ambrosia beetles, powder pest beetles, and other animated gimlets which wreak enormous losses to loggers and lumbermen through their attacks upon cut logs and seasoned timber, are the targets for an attack by the Bureau of Entomology, United States Department of Agriculture in an educational motion picture, "Board Feet or Bored Timber ?"

WORKING WITH THE BOY

If you are going to do anything permanent for the aver. age man, you rrlust begin before he is a man. The chancd for doing good lies in working with the boy, and not with the man.-Theodore Roosevelt.

W. R. GHAMBERLI]I & GO.

Dbtributing Agentr for Clarls-NicLenon f-urnbcr.Coo Everettl [lfarh. Doprcy Lumbor Coo Tacoua, Warh. DcGanca Lumbcr Co, Tecomr, l\farh. Fcr4z Bdror Lunbcr Co, Evcrett, }\farh. Littlc Rivc Rcdwood Coo Humboldt Bay.

PORTLAND SAN FRANCISCO

909 Porter Bldg. t2OO Balfour Blds.

E. K. lVood Lumber Co.

N. W. Bank Btdg. Portland, Ore.

We Specialize in Gnyr Flarbor OID GROWTII YELLOW FIR Frnish and Vertical Grain Flooring. If yo., like extra good quality Red Cedar Shingles we can fulnish them.

Operating Steamerr

W. R. Chamberlin, Jr. Dan F. Hanlon Phyllir Stanwood Berbrrr C

Mery Huloa Bcrtic Hanlon

LOS ANGELES

1030 Bartlett Bldg.

Fruit Growers Supply Company

Manufacturerr of Cafi:fornie White and Suger Plne Lumbcr Milb at Suanville and Hilt, C.t ISO,OOO,(X)O Fcet Annrnl Crpacity

B. W. ADAltlLS, Mgr. Salee Dopt. First National Bank Bldg. - San Fraaciro

WE DO NOT KNOW:Why You Do Not Try UsWE WOULD LIKE TO KNOW:-

Season Under Way in Timber Near Alturas

The Likely Lumber Company, operating on government and private stumpage in the Modoc National Forest, commenced active operations the past week. It expects to manufacture at least 3,000,000 feet of lumber during the present season, mostly western yellow pine.

The company, has recently completed construction work on a new mill, and last season installed an up-to-date slab burner in which to dispose of surplus refuse not needed for fuel.

H. Endorning, veteran lumberman of Lassen County, will be associated with Booth Bros. of Likelv. otvners oi ttre mill, in the operation of the plant this yeir.

The Davis Creek Lumber Company, located near the town of Davis Creek in Goose Lake Valley, expects to commence sawing during the week of May 18. This company operates entirely on government stumpage and expects to have a season run of at least 2,000,000 feet.

The Jerome Mill, also located in the Warner Mountains, adjacent to Goose Lake Valley, expects to cut at least 2,000,000 feet during the preseni seas-on. This mill will be managed by John Fossett, formerly of Louisiana, who, in addition to owning 72O acres of timber land adjacent to the mill, has also recently purchased the old Fandango Lumber Company's sawmill in Fandango Valley and timEer land to the amount of almost 1,800 acles adjoining. Except for a brieJ period in 1919, the Fandango Mitt hai not been operated for-the past ten years. No announcement has yet Seen made whether the Fandango Mill will operate duiing the present season or not. The surrounding timber is an excellent stand of mixed pine and white fii.

A new sawmill to commence operations in Modoc Countt during 1925 is that recently built by Marlatt Brotheri south of Canby on Tom's Creek, where it is expected abou 1,000,000 feet of lumber will be manufactured before Fal Marlatt Brothers formerly operated b shingle mill at thi point.

EWAUNA BOX COMPANY ADDING KILNS

The Ewauna Box Company is adding fivi more kilns t its drying plant. ten kilns are operating now, witfr a ca pacity between fifty and sixtyrthousand feet per day. Th addition of the new kilns will bring the capacity of the dry ing plant to between seventy-five and ninety thousand, de pending upon the thickness of lumber cut and the shifts rur

The additional capacity of the kilns will more than car for the drying of the shop and better grades and allow rus orders of common to be put through without slowing up op erations.

THAT WHICH IS USEFUL

It is recorded that Socrates was once asked by one o his students : "What is the beautiful ?" to which the vener able philosopher replied: "That which is useful."

The first duty of the forest is to produce tree crops, cofl tinuously.It may also produce grazing for sheep ind cat tle, watershed protection, and recreation. Conservation i wise use. The forester seeks to make the forest most usefr to civilization. Esthetics are given full consideration. bu m,ust take their proper place ih a well balanced progran Man does not live by scenery alone, nor can our civilizatior stand without boards.

BLT]B DIAMOI\D PTASTER

I S ALWAY S FRE SH

Because the Blue Diamond plastermill is close to your market you can always have fresh, uniform plaster at the lowest price, and without choking your walehouse with excesE stock.

..BACKED TO THE LIMIT''

Menufrcturcd ErelurivCy by BLUB DIAMOND CO.

l6th and Alarncda Str. Lor An8clorr Crl.

HEAVY SHIPMENTS OF I.OGS DAILY REACHING KLAMATH FALLS MILLS

One hundred and sixty cars of logs per day are being moved over the Southern Pacific every day to the mills of Klamath County. One hundred and twenty of these cars are shipped from Kirkford from the camps of Pelican Bay, Modoc, Algoma, Shaw-Bertram and Lamm Lumber companies. Ewauna Box and Wheeler Olmstead bring the total up to an average of 160 cars each day, the Ewauna camp being at Lumberton, between Kirkford and Chiloquin on the main line, and Wheeler-Olmstead's spur joining the main line above Chiloquin. Allowing a little better than 10,000 to a car, this would bring the log cut of these companies to about 1,750,000 feet per day.

The estimate does not include the Chiloouin Lumber Company, which uses its own railroad line to the mill at Chiloquin, the Big Lakes logs from the Loe camp, Douglas Puckett's camp on the west side of upper lake, the McCullom mill below Keno, Kitt's mill, the Shasta View I-umber and Box Company, the Long Pine Lumber Company, the Crystal Lumber Company and several others throughout the county.

It is safe to say that the lumber and logging companies of Klamath county are felling and shipping tihber it the rate of 2,000,000 feet per day.

BUILD NEW KILNS

Mt. Emily Lumber Company, La Grande, Oregon, is building 8 Moore Dry Kilns. These will be equipped with Foxboro Automatic temperature and humidity controls. The Mt. Emily Lumber Company's mill consists of three bands, and will start to cut lumber early in the trall.

AIRPLANE FOREST PATROL TO START JULY 1

Airplane fire patrol of the forested regions of California, Oregon, Washington, Idaho and Montana will start on July I and continue throughout the summer and fall fire season, according to announcement made by the California district headquarters of the United States Forest Service in San Francisco. Five bases, from which 18 planes will operate, will be established as follows: One each in northern and southern California, one in Oregon, one in Washington, and one either in eastern Washington, northern Idaho or western Montana. Clover Field at Santa Monica will be the southern California base; other bases have not yet been definitely decided upon.

LOGGING WHEELS

There's the story in primer language. No more needless duplication - eight standardized roofings that meet exactly every requirement.

Mr. Hoover has been preaching elimination ofwaste. Weaver didit. It means more money for you.

Small Home Contest

A contest for the three best designs in small houses, sponsored by the California Home Owner and the Pioneer Paper Company, Inc., is attracting attention of Southern California architects and designers, scores of whom, according to officials in charge, have entered the contest. Ar4ong the latest entries are eight architects who have won prizes in former contests.

The contest is for houses ranging from four to ten rooms, featuring in the design a roof of Pioneer rock-surfaced shingles, which are surfaced $'ith crushed stones quarried at the Yosemite Valley. The prizes will be $500, $150 and $100 in cash.

In addition to the contest for architects and designers a popular voting contest in which the public is invited to take part is being conducted by the Pioneer Paper Company.

Each design submitted will be reproduced and the public asked to vote on it. For the three best 100-word letters as to why the design voted for is considered the best the company will ofier prizes of $250, $150 and $100, payable in Pioneer rock-surfaced shingles. The contests are being conducted to stimulate public interest in well-designed small houses and the artistic handling of roof expense.

PARKS GETS OFF'ER FOR HIS GOAT

Who said that it doesn't pay to advertise.

The May first issue of this Journal carried a short item, about a letter received by the Kerckhofi Cuzner Lumber Company, Los Angeles, from a customer at Acton, offering a good goat in payment of a past due account.

The letter was poorly worded, badly spelled and at the same time contained a large amount of real interest, manifesting the honest intentions of an unfortunate rancher, without cash funds, but willing to part with a large share of his worldly goods, the goat, to keep his standing.

Mr. H. E. Park, of the Kerckhoff Cazner Lumber Company, is now in receipt of the following letter, from San Gabriel, offering a deal.

San Gabriel, 5-IO-1925. Mr H'E Parks, Dear Sir-

8fO Locr/r Strtc Bldg. MAin 56i!l-4621 Portlrnd Grrao Buildin3 Dlria 5,107

I red in the california lumber merchant how you bot a gote from some fella who cant pav for hes lumber and if |ou want to sel the gote to me for I got a gote what gives btuay milk with lumps in the bucket and the docter said her milk is not good for her kid & mine to drink the lumps cause the lumpJ& blud are not good for her so if you will sel your gote foi mine & 4 dolars & 25 selts i -gus I can tel you wlat will make her give god milk she wil be good for-you to fed if she dont give milk it will help_ygu ply the iumber bil and stil have a gote left which would be rite now if you want to sel the gote that way bling him out & leve him to my place & get my gote which I got and i wil get yorir gote.

Mr. Park answered promptly, saying that he would rather have a "butter goat" than a "blooded" animal, and that the amount of boot was not enough.

EXPOSITION SILVER TAKEN BY ROBBERS

H. W. Koll Company, Los Angeles wholesalers of doors, panels, etc., sufier6d a large loss at Whittier, during the iecent Industrial Exposition in that city.

As a part of theii exhibit, the Koll Company has two large saiks of silver on display, and Mr. W. P. Jackson, whJle on his way home with the money, at the close of the Exposition, rvas waylaid and- robbed of the treasure' and suffered minor injuries in the brave fight that he offered the highwaymen.

JOHN G. McINTOSH, C. P. A- c.3. cowAN, c. P. a

"Let's Know Some Trees"

Charles H. Shinn, veteran newspaper man and conservationist, did many unselfish acts of public service during his long years of work in the United States Forest Service. But there is none which rvil1 more enclear him to the people of California, and help to keep alive the memory of his valiant fight for the preservation of our forest and mountain wonderlands, than his last public efiort, the preparation of a little booklet telling in simple language the story of California's trees.

"Let's Know Some Trees" was written by Mr. Shinn at the suggestion of the editor of one of the larger country papers of California. It contains simple descriptions of 70 California tree species, set forth in language that even children can understand. Thirteen illustrations add to the interest of the booklet which has been published by the U. S. Department of Agriculture as Miscellaneous Circular No.31.

It was Charles Shinn's rvish that everv Californian who loves trees and mountains and the greit outdoors might have a personal copy of this little publication, and the United States Forest Service, Ferry Building, San Francisco, announces that free copies may now be secured on request.

BETTINGEN SELLS YARD TO KERCKHOFFCUZNER

The Arcadia yard, of the W. J. Bettingen Lumber Company, was sold, on May 8th, to the l(erckhoff-Cuzner Lumber Company of Los Angeles.

The yard will remain under the management of Mr. H. K. Moore, who has been in charge for the past two years.

THROUHOUT THE LUMBER I"I{DUSTRY

On the toughest jobs-where the going is hardest-Goodyear Truck Tires are daily standing up under seyere punishrnent.

In cornbination with Truck Tire Service they have reduced the job of heavy duty hauling frorn uncertainty to confidence, and have rnade possible a marked reduction in the tire cost per rnile. Hollv 5521

Cost?

The Cort of the 'HILKE" ie a lot lere than the cost of. getting along without it!

Patented United Stater and Canada

Mfd. by Seattle Machine Works Seattle, Warh.

fHE rapid adoption of the Hilke Lumber Piler-now more than 50 ir I qse. in t}re.-\Mest-is proof not alone of mechanical efficiency but also that it builds up profits as well as Iumber piles, Among the numerous economies it effects are these: ground cost or rental; cost of alleys; rrpkeep of alleys; cost of pile bases; cost of roof boards; reduced time and wages due to shorter haul. The "HILKE" also reduces handling damage and results in quicker and better.drying.. ft. is operated by-gas or-electricity. Runs on track or on nat trucK wneels.

ArL for catalog.

MURRY JACOBS CO.

Dictributore

69 Columbia St. SEATTLE 7,14 Audubon Bldg, NEW ORLEANS

472 Monadnock BIdg., SAN FRANCISCO

A Full Stock of Self-Hardening High Speed Steel for

When you want rapid service in new Saws and Machine Knives or repair work, call on m ilffi| our up-to-date shops. We carry a large lillffi il1ilil]ll stock of Saws and self-hardening High ffiffiil|il|ilil[ Speed Steel for Shaper Knives and Wood- *ruli|||||ililffiryIll, working Cutters of all kinds.

NEW 4L HEAD ELECTED

Portland, Ore., May 25.-W. C. Ruegnitz, elected May 18th at the thirteenth semi-annual meeting of the 4L board of directors to succeed Norman F. Coleman as president o{ the Loyal Legion of Loggers and Lumbermeni has served as executive secretary since he first came to the 4L in I9?1. He is widely known in lumber, construction and engineering circles. Mr. Coleman resigned to accept the presidency of Reed College, Portland.

swrFT & co. TAKE OVER YARD OF J. W. SCHOUTEN LUMBER CO.

Swift & Co., with retail yards at San Francisco and Oakland, have purchased the J. W. Schouten Lumber Co. yard, which is located at Fifth & Channel Streets. San Francisco'

GEORGE H. BROWN ON EASTERN TRIP

George H. Brown, President of the Strable Hardwood Co., Oakland, has left for the east on a combined business and pleasure trip. He rvill visit Saginaw, Michigan, the headquarters of the Strable Lumber & Salt Co., where he plans to spend a week or ten days. He also plans to spend about a week in Chicago and New York City. He will return to Oakland around July 1. Mrs. Brown is accompanying him on the trip.

DAVE WOODHEAD AND FRANK CONNOLLY LOOK OVER BAY DISTRICT

Dave Woodhead and Frank Connolly, Woodhead Lumber Co., Los Angeles, have returned to the Southland after spending several days in the Bay District on business matters. They found time to try their luck at golfing and also attended the Bay District Hoo tloo Concatenation, which was held at Marquard's on Tuesday evening, Mav 19.

CtrNTRAL CALIFORNIA LUMBERMEN'S CLUB MEET

The monthly meeting of the Central California Lumbermen's Club, was held at Stockton on Saturday, May 9. President W. H. Falconbury presided. The business session was devoted to a continuation of the discussion on the "Code of Ethics." The President was authorized to appoint a Committee to attend the meetings of the Sacramento Valley and San Joaquin Valley Lumbermen's Clubs to secure their cooperation in working out a "Code of Ethics" that will be applicable throughout the entire territory.

A resolution was passed acceptinq the invitation of the San Joaquin Valley Lumbermen's Club to attend the meeting and outing to Sugar Pine on May 22 and 23.

The next meeting, which will be the final meeting of the summer season, will be held at Stockton on |une 13.

JUNTUS BROWN A CALIFORNTA VISITOR

Junius Brown, manager of the New York Office of the Pacific Lumber Co., has been spending a few weeks in San Francisco on business matters. Ife also spent a few days at their Los Angeles Office. He took the opportunity of dropping in on the Bay District Hoo Hoo Concatenation held at Marquard's on May 19, where he met many of his old San Francisco lumbermen friends.

L. P. KEARNY BACK ON JOB AGAIN

L. P. Kearny, manager of the El Verano Lumber Co., El Verano, has returned to his desk again after being confined to his home for about ten days with an attack of influenza. IIe. reports that he is back to normalcy and feeling fine agaln.

Built in the We* for thc lcv€fe conditionr cncountered in trbc Wed by thc

LARGEST TRUCK MANUFACTURERS WEST , OF CTIICAGO

Truc&r-7 modelr

Iight hish gpced modeb

To hcavy duty truckr.

Bruer-S modcb.

High epccd long dfutucc dagce

To doublc-deck rtrcct car burcr.

Lct thc Moreland Transport Deparhcnt nake a Nryey of your trenrportetion problor.

MORELAND MOTOR TRUCK COMPANY

Frctcirl at Burban&r C,alif.

FACTORY BRANCHES:

Sra Freacirco, Lor Aa3clcr, OeLhnd, Srcrrnoto, Stcltoa, Frcrao, Brlorrdcld, Sra Dirgo, Srlt Lrlr Clql, Portlrnd, SpoLeac, Sratr Aur El Coltro.

WANT ADS

(The Clearing House)

This Column of "Wants" and "Don't Wants" is for:

TheFellow Who Wants to Buy

TheFellow Who Wants to Sell

TheFellow Who Wants to Hire

Rate: $2,s0 per coturnn inch

WANTED

TheFellow Who Wants to Be Hired

WANTED

Retail lumber yard for cash. Give full details first letter. Address Box A-47. care California Lumber Merchant.

WANT TO INVEST

'Wanted, to put in $20,000 to $30,000, rvith retail lumber business. and take active oart. A-48. care California Lumber Merchani.

some one in Address Box

WANTED: POSITION AS LUMBER SALESMAN

Three years' experience selling the lumber trade of the Sacramento Valley and San Joaquin Valley. Open for a position at once with reliable wholesale concern or as mill representative. At present time employed but desire change. Address Box A-50, care California Lumber Merchant.

Tv\/ANTED

Position as yard man in country lumber yard. Long experience and good references. Address Box A-44, care California Lumber Merchant.

rv\/ANTS MILL

WANTED:-To buy a planing mill or Machinery must be in first class condition every respect. Will pay cash. Address California Lumber Merchant.

3-Lumber Merchant

Calvin 5-20-25

By competent man, position in some good city in South^rn Calif. Now employed as Manager in three yard town, rvith present employer 8 years as Manager. Married, age 35. Am capable and willing to earn good salary. Good bookkeeper. Will start in any capacity with right company. References. Available May lst. Box A-42, care California Lumber Merchant.

WANTED:

POSITION as salesman with Wholesale Lumber Company. Ten years'experience. Best of references. Address Box A-40, care California Lumber Merchant.

mill equipment. and modern in Box A-49, care

WANT PANEL SALESMAN

WANTED: panel salesman for Southern California ter- ritory. Prefer one with personal acquaintance among the t1ade, but will interview any young man possessing lales abilitv. Splendid opportunity foi right -man. Add.ess box 29-F, care California Lumber Merihant.

WANTED, by competent man, position in some good city in Southern California. Now employed as Manager in a three-yard town, with present employer 8 years as Manager. Married, age 35. Am capable and willing to earn a good salary. Good bookkeeper. Will start in any capacity with right company. References. Available May lst. Address Box A-41 care California Lumber Merchant.

RETAIL YARD for sale, excellent location on Suburban Boulevard, Los Angeles. Yard doing a good business and making a profit. $35,000 cash required. Address box A-38, care California Lumber Merchant.

INDUSTRIAL SPECIALIST

If You Want to Buy or Sell a Lumber Businesr Communicate with-

We want to get in touch with the West Coast Hardwood Distributors who expect to be in business in 1935.

We have just had our fortune told by an expert. This expert informed us that we would be producing hardwood lumber in just as great volume Ln'1935 as we are today.

tr-le did not depend on table rapping, or cJ.airvoyancy, in making his predictions, his figures were from actual tree count, over actual acres, through all our holdings.

To the distributor of the West who wishes to serve his customers with the best of hardwood lumber for five, ten or fifteen years, the mark of HDE is an assurance of a continual production from an organization that is proud of its lumber.

If not the Best Surely Among the Best

All Pratt & Warner products, Ironing Boards, Breakfast Sets, Bath Room Cabinets, Etc.,

are made as near Per,fect as it is humanly possible. We exert a care to detail and a standard of grade that makes our finished products attractive to the CONSUMER, as well as to the dealer.

When comparisons are made, Pratt & Warner Products are the standard.

DISAPPEARING

TRONING BOARD

thippirg lleight i5 lbt. Inscrt thc cortrplete fremc bctwecn two 3tud8r run t

casmg. \

DTSAPPEARING

BREAKFAST TABLE

atrD rloNtllc aoAlD couBtttED thipptttg l/cight 4o lbs. lnstdl es abovc. A rcal timc, moncy rnd rpecc eaver. ldcal for ap.rtmcnt3 or rrnell homcr.

BATH ROOM CABINET with Adjustable Shelvcs and Platc Glesr Mirror. Madc to rct in or agrinot wall.