Good mslshsnclis6 - small invesl_.rr1 _ quick turnover_there's the trio that makes profrts. Get acquainted with all the profi t,winning possibilities that are in Cornell.
CORNELL WOOD PRODUCTS CO
GENERAL OFFICES, CHICAGO, ILLINOIS
Pacific Coast Representative: 878 West 40th Place - Los Angeles, Calif.
The twelve million yards of Buttonlath now in use on the Pacific Coast would make a seven-foot wall from Los Angeles to New York, with a million yards left over.
But Buttonlath is too valuable and too much demand to be used for any such purpose. thousands of California homes, factories and office buildings, Buttonlath is providing a rigid, permanent, fireproof base for plaster and stucco walls.
Vernon and Boyle Avenues, Los Angeles Phones: 291-269 and South 2563
Manufaclurers also of the famous PETERS WALLBOARD
in ln
[-n" S-" Buttonlath is Mentioneifl lLbr Name in Your Specifications ll BUTTONLATH MANUFACTURING COMPANY
The last weekly report of The West Coast Lumberments Arsociation as we go to press, shows that the mills of that organization for that week cut 55 million, shipped 79 million, and sold 1O5 million. This was tte week of the rnow and blizzard that covered Washington and Oregon, and accounts for the low production. It means that the order file increased srcatly for that week.
For that sarne weeh The Souttern Pine Association re' ported production 69 million, shipments 75 million, and sdeE 87 mlllion.
Henry Riddiford of Los .A,ngeles, shipments into Southcrn California up to and including February 26th was 126 cargoes, of which were Fir and contained 113'865'000 feet, and 31 were Redwood and contained 19'52O'(X)O feet, a total of 133,385'000 feet for 26 dayr. Thir is tremendous, ild keeps up the wonderful clip set in January.
Last February the figures for the entire montt were 11Or245r0OO, which was considered wonderful at that time.
For two straight monthr now, sales have far exceeded production throughout the entire softwood industry of America.
Lumber pontinues to pour into California. Mills that do not as a rule ship to Catifornia, have turned lumber this way because thil is always the best market for those who can reach it. And boats of all kinds, induced by the increased freight rater (which ane now generally $8 from the nortfi to California and in some cases reported more) are hauling lumber thir way. For this reason the California market is probaby not as riotous as in the rest of the country. The California market is strong, very strong, but is being held in bormds by the dtuation above mentioned.
Red Cedar Shingles have shown no definite change in the past two weeks. Lath is holding its own.
California shipping figurec continue huge. According to
The Cplifornia Lumber Merchant will be delighted to receive and publish news items from its readers: retail, wholesale, mill, personalanything of interest to the lumbermen-ahd ladies-of California. Send them along. Th.y will be welcome.
Lots of menhave plenty of the ivory knob at back bone but fail because of the upper end of it. You may LOOK it over, THINK it over, READ it overn TALK it over, BUT it wont count till you PUT it over.
1. TIMBER (tog suppfl
2. Manufacturing Capacity
3. TONNAGE
Thir qu.ertion ir a vital one to Southern California Retail Lumbermen at thc pretent timc when their volume it, to a large extent, dependent upon their 'keeping at all timer well balanced rtocka. The Nettleton Lumber Cornpany ir in a particularly advaltagcou: poaiton with rcspect to all of there factorr and ofrcrr, in efrect, an INSURANCE POLICY to all yardr for their protcction.
A Sliver or a Cargo
SEATTLE, U. S. A.
Southern Sales Of6ce: Millr 729 Bank of ltaly Blds. Puget Soun{ Lor AngelJr
All previous records for lum,ber production in the Pacific Northwest were broken in 1922, according to the announcement of R. B. Al'len, Secretarv of the West Coast Lumbermen's Association. He estimates that the production of lumber in the regions rvest of the Cascade Mountains in Oregon and Washington was 8,715,763,N0 feet during the year. The previous high record was 7,578,925,000 feet in l9?f.
R. A. Long, of Kansas City, head of The Long-Bell Lumber Company, was a visitor in Los Angeles on F eb. 27tt, and, a caller at the office of the California Lumber Merchant. Mr. Long had been in Arizona on business for two weeks, and was on his way back to Kansas City. He was looking at the world in his usual optimistic way, and expressed his admiration for lhe continued development of the great state of California.
Fred Conner, of the Sacramento Lumber Co. at Sacramento, was a San Francisco visitor during auto show week. Fred says that last years ,machine doesn'ilook so well after giving all the new 1923 models the once over. While in the Bay District, he also combined business with pleasure, and called on his numerous lumbermen friends.
H. B. WHITE MAN.&GES SANTA ANA YARD with now
H. B. White who was for twe'lve years associated the E. K. Wood Lumber Company, in Los Angeles, is manager of the yard of that concern at Santa Ana.
Dear California Lumbermen j-
Effective March first, Phil B. Hart, until that date and for years past sales and advertising manager for the Woodhead Lumber Co. of Los Angeles, will be Managing Editor of the California Lumber Merchant, succeeding the Iate Shad Krantz.
Please treat him ldndly and help us to make this paper constantly stronger and better.
Sincerely,
JACK DTONNE.The important factors affecting the lumber supply of Southern California are
Arentt lumber folkr peculiar sometimer?
(Answer) They swe are!
Yes sir. The other day the Precident of a well known retail lusr&er asoociatiolr gathered himself 'up before a big crowd of lumb.ermgn-ms3tly manufacturers who were entertaining this gentleman and some of his fellorw while on a toru-and declared himgelf strictly against "individual trademarkins of hunber."
Yes eir, he wa.r atrictly agin' iL Didn't think it a good idea"
No eir. He thought perhapr arsocietion trademar&ing tvas all right (didn't ray why-juot thought ro) but he wanted to dise.ornege the idea of individual trademarking.
No sir, he didn't believe in it.
We didn't eearch that gentleman to dircover the truth of tte rtatementr we are about to make; it warn't neoersary. ln thi! day a,ndl generation tire following rtatementr concern.ng this fvell dregsed gerrtlernan are relf-evident factr.
Thir gentleman who didn't believe in trademarking of an individual character wac dre$ed ar followc:
He wore a trademarked hat (individualty trademarked, not areocciationdly).
He wore a trademarked collar.
He wore a trademarked shirt. (Still individually, you understand.)
His socks were trademarked.
His shoec were trade marked.
His suit bore the narne of its ma[s1-indelibiy.
Hir unmentionables were trademarked.
The pencil sticking out of hie pocket was trademarked. So was his fountain pen.
And the reaaon he had selected there various things war BECAUSE tfiey were trademarked. tf the mark wasn't there he would have turned them down.
The money in hir pocket bore Uncle Sam'c trademark to make it good.
But he didn't believe trademarking lumbe was goo'd practice. ("In' dividual tradernarkingr" you understand. )
No cir! Not on your life! the very idea!
Who on earth ever thought of such an impractical thing?
Honest! Aren't folkr funny? Because it'r lut ar right' and proper, and practical for lumber to be tradirnarked as it ir for eny of the thingp thir gentleman wore to be that way. It's jurt a rtamp o6 identity, a rtamp of pride, a stamp of quality, a stamp of protection to all concerned, and an indorrement on the part of the maker of the quality of the goode.
Most retailefs have come to know that the trademarking idea (individqally, collectively, or any other way that maket a rnan write his rra,mo on hir product) is all right.
All sood lumber isn't tradecnarked by a whole lot.
But it's safe to say trhat all trademarked lumber ir GOOD or will be MADE GOOD WITHOUT PROTEST.
That's the why of the clothec our friend wqe.
3 Big lVlodern Sawmills
Big Creosoting Plant
Big Steamer Line
Wonderful Selling Organization
We have another very valuable asset that we want you to know about---<rrr Northern Purchasing Department.
In Portland we have a splendidly organized department under the very capable charge of Mr. E. H. Meyer; whose businecs it is to purchase lumber and timber for our sales organizations, because-as you well know-our own mills supply orrly a small part of our enonnoug sales.
Our contact and standing with the northern mills is such that we can guanntee our trade under all conditions, the best supply poesible to secure.
In this way we place the output of scores of the biggest and best mills in the north at YOUR disposal.
Grant Richards, of Oakland, formerly Vice President of the E. K. Wood Lumber Company, "nd no* retired, is a visitor in Los Angeles at the present time.
T. E. Whitmer, General Manager of Whitmer, Jackson & Company, Albuquerque, New Mexico, is a visitor in Los Atrgeles, accompanied by Mrs. Whitmer. He is looking over the territory, much of his time with' Mark Lil,lard who handles his stock in Southern California.
Mr. Whitmer makes a very optimistic report of things from his viewpoint. His mill is doing a capacity business and shipping most of his optput of sash, d,oors, and screens, into California. He is now completing an addition to his plant at Albu,querque that will incr,ease its capacity 80%" and when that is completed, in April, he says they are going after California business str,onger than ever. They manufacture stock windows, doors, screen doors, and mouldings, out of wonderful New Mexico white pine (as soft and fine as the old Michigan pine) and ,selling jt strictly to carload buyers. They have offices in Los Angeles, San Francisco, and El Paso.
E. L. Fifield, one of the pr,ogressive lum,bermen of San Francisco, was a busy man ,last week supervising the distribution of his 1923 telephone directory of the lumber concerns of San Francisco a.nd the East Bay District. This year's directory is the same size as the 1922 edition, being 14 in. x l0)/z in., but difiers in color in that this year he has a brown card. The directory contains an alphabetical list of all the lumber dealers in the Bay Distri.ct, with their telephone nu,m,ber opposite the name of each concern. Every lumber office in the Bay District receives a coDv of the directory and as a ready-reference it is almost indispensable to the lumbermen.
R. A- Hiscox, and his son Richard G. Hiscox, of the Western States Lumber Company of San Francisco, spent several days recently on a business trip to Oroville. At Oroville they looked over the new pine plant of the Hutchinson T,um'ber Company. While in the pine region, they also visited several of the other pine mills in that vicinity.
The executive board of the California Retail Lumbermen's Association will meet around the first of the month at the Association headquarters in San Francisco to discuss the new Housing Bill. There are at present three bills before the Legislature for action: Senate Bill No. 28 by Senator Lester G. Burnett of San Francisco; Senate Bill No. 52 by Senator Thomas f nm,an of Grass Valley; and Assembly Bill No. 82 sponsored by Assembly,man Lucien E. Ful,lwider of Santa Rosa. All the bills in their present form contain severa,l stipulations that are not satisfactory to the lumber iriterests of the state. At this meeting several changes and revisions are to be recommended to the legislature committee in charge of this legislation.
Mark Decker, California White and Sugar Pine inspector with headquarters in San Francisco, has returned to San Francisco after a temporary detail in the Middle West on association work.
W. Hardwick has opened d new yard at Dinuba, Tulare County, where he will carry on a general retail lumber business. Mr. Hardwick was formerlv in the retail lumber business in fowa, where he was inferested in several lumber yards.
Announcement has'been made by McDonald & Harrington, who carry on a general wholesale lumber business in San Francisco, that they have now opened a new department which will dea,l entirelv with California White and Sugar Pine. This new deparlm-ent will be undei the cranagement of Henry O. Geary. Mr. Geary spent several years with the McCloud Lumber Co., large manufacturers of pine, and has a large acquaintanceship among the lumbermen of California. Mr. Geary took up his new duties on February 1 and reports that his new department is making rapid progress.
The retail lumber and mill man wins with Redwoood, which neither stains nor rots in pile or shed. It cuts to unusual advantage and works with a minimum of waste. Redwood tallies out a thousand feet for every thousand tallied in!
Redwood is an all-around wood, good for large jobs and small, for building and repair, for construction, finish and trim. It looks well indoors and out; lasts above ground and below; seryes for many woods. It is an asset to every yard and mill.
Tour customer is content with Redwood. You may count upon his requirements; he seeks neither substitutes nor comPeting yards.
Let us help make more such customer*for yoa!
"Winning with Redwood" is concluded in the next issue. In the meantime, write us-
W. B. Dean, of Chico, has stepped up again, this time to the highest ex'ecutive capacity within the gift of the great concern he serves, The Diamond Match C,o,mpany.
Mr. W. A. Fairburn, President of all the Diamond interest, is a visitor in Ca.lifornia. and has been looking over the vast properties in this state. H,e announces that Mr. Dean is now executive head of all Diamond Match Company ipterests in California, including mills, timber, lands, retail yards, finances, etc. Mr. Fairburn also ann,ounces that improvements and extensions are to be m.ade to their big Sterling City operation; and that more timber will be added to their already great holdings.
A. B. Gritzmacher. formerlv o'f Gritzmacher and l,ohnson, and Edward Matheny have formed a partnership and are conducting.a general wholesale lumber business at 172 Market Street, San Francisco. Mr. Johnson retired from the firm of Gritzmacher to look after his other interests. Mr. Matheny, the new member of the concern, was formerly in the wholesale lumber business for himself with offices at San Ffancisco. The new firm of Gritzmacher and Matheny are the California agents for the Til,lamook Lum'ber Co. and the A. F. Coates Lu,mber Co., both of ' Tillamook, C)regon.
The January first issue of The California Lu'm,ber Merchant expressed the opinion that 7923 wou,ld be a greater building year than 1922.
Figuies furnished by The American Contractor, of Chicago, leading authority on building statistics, show that January started in to fu'lfill that prophecy. The cities of the United States reported for January building records surpassing January, 1972, by exactly 45 per cent.
Again Los Angeles was the third city in the land in building, being led only 'by New York and Chicago.
W. H. Hamm of San Francisco, in charge of the Box Shook Department of McDonald and Harrington, has returned to San Francisco after spending several days on business in Los Angeles and other Southern Ca'lifornia points. Whi'le in the south, he looked over the new mill and box factory of the Los Angeles Lumber Products Co., now under construction at San Pedro.
Mrs. Jessie Eggelston, Secretary of the California Retail Lumbermen's A,ss,ociation has returned to' her office after being confined to her home for several days with influenza. She is now 'much improved and in a few days states that she will be back to normalcy.
GUM
OAK PLAIN
OAK QUARTERED
OAK CAR & RAILROAD
OAK WAGON & AUTO
MAHOGANY TABASCO
MAHOGANY PHILIPPINE
The man who says "I can't", is usually right.
Bc tf,c Firrt Doalcr in Your Comnunity To Supply Your Tradc \[/ith
It ir to your bert interest to know there factq, Mr. Iarnberman:
_W" "{" brrying in large o-uantitier direct from the mill thl finert Red Cedar Shingtee produced in British Columb_b' the fano-us "Red Band_" rhingler manufactured by Shull Lunber & ShingE Co. of Vancover.
W" *q "taini1g there rhingler_et our plant with the fined creorote rtains that-money can buy or brainr create, the atainr rnade by_ Sa,muel Cabot, [nc., of Boston. The merit of thece rteinr har been nationally known for two generations. Cabot meant Quality.
Thit staining ir done in the burdle in a rpecial buitt Cabot machine, which producee complete ratwation, and perfect distribution of the strb. This cannot be done by plain dipping or brueh application.
CALIFORNIA
Let ru_explain clearly the cort of thir rtaincd rhingle. It L far lerr than t'he cort of any gpod rhingle laid untreated and then rtained by hand lebor with an undiluted good rtain. It b lccr than tha co* of a to.-of taid with good rligglet' and dipped by hand before going on the roof. With our mchineq labor cort ir not lO% s115" coct of dipping shingler, or rtaining them on the roof.
For Sampler and FuIl Puticularr Addrerr
WE ^ARE RIGHT HERE IN LOS ANGELES TO SERVE YOU
Now comes Chas. F. Craig, General Manager of The Buttress Mar-rufacturing Co'mpany, of Los Angeles, makers of plaster wa'll board, and announces fhat his company is starting a vigorous campaign to edtrcate and sel'l the building trade of California on the use of s/s-inch wall board.
"It may look as though rve were fighting our own game" said I\{r. Craig to The California Lumber Merchant, "but the fact is that we believe firmly in the grearter value of the thick board, and knorving that practically all the rest of the United States outside of California uses /s-inch board almost exclusively, we have decided to make a campaign in favor of better building, and in our judgment thicker wall board and ,better building are mighty closelv allied."
The Buttress Manufacturing Company is making r/a-inch board, making and selling lots of it, and they are decidedly proud of the quality of their board. But, as Mr. Craig says, "while inch ,lumber rnay be entirely al1 right for some purposes, there are many pufposes where two inch stocli is the only thing that will give needed strenrgth, service, and satisfac'tion, aud so it is r,vith wall board."
So they are making both thicknesses now, and they want the retail lumber trade of the State to consider serionslv the use of the thicker wall board be'cause of its mttch greater adaptability and usefulness.
Said Mr. Craig: "The at'erage retailer ancl the averase builder hardly realizes the difference between thick and thin wall board. The /s-inch board can 'be nailed on stttds two feet apart. I't is twice as strong in the wal'l as the t4inch board, and n.rakes doubly as rigid a building. It is doubly as fireproof as the r/a-inch board. It is 3A/o warmer. It is, in fact, a thick plasterecl wall, covered with sheets of confining paper 'of great strength."
"We claim particularly for our /s-inch Bu'ttress Board that it takes a nail just as easily and well as wood; takes much less paint than the ordinary rn'all board on account of the finer qua,lity of the covering paper; takes wall paper better and makes a smoo'ther wall than ordinary wall board on account of its smooth, 'hard surface; is not injured by water, and will not warp if used for outside construction.
So there is the case of the sft-inch Buttress Board as explained by 1\{r. Craig. The quality of their rl-inch board is the same as that of the %.
The Buttress Manufacturing Company is one of the building sensations of Southern California. They started businesi in January, 1922. In a year they have enlarged their plant ihree 'times, and are planning to do it lgainChas. -F. Craig and George Buttress started the business. Mr. Buttress makes the 'board, and Mr. Craig runs the business and does the selling. The business ,grew so fast they took in ou'tside capital to enable them to spread as fast as the demand required.
They were very fortunate in interesting, with the'mse'lves, two very wealthy men from Minnesota who have recently moved to California to enjoy the suns'hine and the climate.
E. B. Br'own is President of The Buttress Manufacturing Company. He is a multi-millionaire and active business -an-a.rd financier. Thos. Beaver, also a recent arrival from Minnesota to the land of Sunshine, is Vice President. and aligned with Mr. Brown in furnishing the finances oJ this growing concern. .Both are very actively interested. Mr. Buttresi stil'l 'makes the product, and Mr. Craig manages the business.
-Their plant office is locate'd at'7710 S. Alameda Street, and is one of the busiest places in a very busy city.
On the front cover ,of the January issue o{ that lovely home building magazine, "H'ouse Beautiful," there is a New Year resolulion offerecl to renters everywhere, which rcads as follorvs :
"TO BiUILD MY OWN HO\{E: TO GIVE IT WITHIN AND WTHOUT TI{E CHARACTER OF MY OWN THOUGHT AND T'AS'I'E; TO LIVE IN IT, TO LO\rE IT, AND TO X,TAKE OF IT A STRONG BOND OF AFFECTION IiETWEEN ME AND NIINE.''
Is'nt that good?
Sell a man a building idea. He'll buythe lumber.
The Tower of Babel built of rock, was the most conspicuous failure in the construction history of the world, while Noah's Ark, built of WOOD, was the grandest example of a building delivering the goods that history can show. MORAL: Be an Ark Builder.
Attractiae Photographic Plans
Album No. l. Inexpensive Homes.
(50) Exteriors
(100) Floor Plans.
Album No.2. All Star Bungalows.
(50) Exteriors
(100) Floor Plans.
Album No.3. Stucco and Brick Bungalows.
(50) Exteriors
(100) Floor Plans.
Album No.4.
(50) Illustrations
Two Story HomesInteriors, Flats, Double Bungalows, Garages, Etc.
Advertising Copy. Cuts,-Slides.
Display Posters
Itrand Colored Mounted Photos Descriptives. Photographic Business Cards. Bungalow and Garage Booklets.'
Creative and Timely Direct by Mail ktters, Circulars, Etc.
Own Your Own Home, Newspaper Campaign Pages.
Sketches and Specially Prepared }]ans.
Ancient Philosophers, and ev€n some modern, have pictured Opportunity as an old Man declining in years. They believed and taught that opportunity passed, but once in a lifetime. To refrain from accepting it at his particular favored time meant that your chances for making good were lost forever.
Today we know better. Experience nas taught that opportunity starts from the time we enter school and is ever ready to lend a helping hand to all who are determined, who are ready to apply consistent efforts and who really are desirous of making good.
Here the Artist is featuring opportunity as a Beautiful Woman whose message of appeal commands consideration. She is showing the way to happiness, contentment, protection and ideal environments, advising all to leave congested districts, high rents, etc,, and join the army of new homeowners who are accepting the opportunities for home ownership that are offered today.
You Building Material Merchants are Opportuniity. It is you who are in a better position than any one else to advise with those of your trade territory. Tell them, show them, advise with them about new improvements. lnstill longings for new Homes, create desires for home ownership by placing before them illustrated advertising copy, invite an inspection of the photographic building service which you have equipped your business with and this is your opportun;ty to attract non-competetive business, increase sales and ma-ie your busrness just as ploductive a business as you would like it to be.
This attractively illustrated cut with creative advertising copy for newspaper advertising, circulars, etc., will be furnished, blocked, for $3.00.
R. F. Hamilton, western sales m,anager of the Pacific Lumber Company, with headquarters in San Francisco, was a recent visitor at the 'company's Los Angeles office. where he visited with "Gus" Hoover, their Southern California representative. He made the trip north by automobile.
Dear Bob: The way things have been goihg Would indicate l'm lagy But, Truth to tell, this lumber world Has just about gone crazy.
You walk up to a fel'low's desk And smile so very pretty You ask about his latest kid And.sing some other ditty.
You talk about the weather and The crops and prohibition, The Turks, the French and Germans And also foreign missions.
You tell a funny story if You have a ne!\' one handy Or if he's fixed his place up some, You tell him it's a dandy.
And when you think the time is ripe You hit him for an order But all you get is a ,look that means "Crank up your car and board her."
You start in with a jazz time tune But you leave with "lleartS and Flowers" ft seems as if the deck were stripped Of Joker, Aces, Bowers.
ALLAN TURNER
E. K. Wood Lumber Co., San Francisco.
M. B. Nelson, General Sales Manager for The Long- Bell Lumber Company, at Kansas City, is due in San Francisco March first, on his way to China where he will remain several months. He will be accompanied by Mrs. Nelson. C. J. Laugh'lin, Los Angeles representative- of the concern, went to San Francisco for a oonsultation. In China Mr. Nelson will meet L. L. Chipman, Manager of the Export Department of The Long-Bell Lumber Company, who is over there investigating market possibilities for the great plant at l-ongville, Wash., which is now being consructed. Mr. and Mrs. Nelson will be gone unti'l Iune.
'fhis news is of especia'l interest because it is the breaking of a worlds record. On February 2fth Robert Forgie, of Los Angeles, referred to a golf match between Mark Lillard, well known lumbermen, and Jack Dionne, Publisher. According to Forgie's tally, Dionne beat Lillard 7 ap in 18 holes, and actually colelcted 5O cents a hole, a total of $3.50. Mr. Forgie swears that this is the most money ever collected from Lillard in a golf match, and therefore thinks the result should be widely published. The match was played at the San Gabriel course, the feature of the event being Dionne's 39 on the. inside, and Lillard's paying off in cash.
Arbout forty of the Los Angeles sash, door, and millwork manufacturers made a trip to San Diego and Tiajuana February l6th, tVth, and 18th, and reported a fine time. They were banqueted in San Diego Friday night, and in Tiajuana Saturday night. They took in the races and had one grand time all around.
Mrs. Fred Russeltl, mother of A. J. Russell, Manager of the Santa Fe Lumber Co. of San Francisc'o, has returned to her home in Portland after spending the past two months at Mr. Russell's home in Oakland. She accompanied Mr. Russell to California on his r,eturn south, after attending the Shingle Congress, held in Seattle 'last December.
The Plastoid Products, Inc., of l-os Angeles, announce that they will build a new factory to manufacture their famous lock-lath, to keep up with the rapidly growing demand for their product. The plant is locate'd on Santa Monica Boulevard.
There was a convention of The California Manufacturers' Association at Paso Robles, February 23rd and 24th. This Association covers the entire state and includes manufacturers of all kinds, including lum'ber.
Fred Holmes, of the Holmes-Eureka Lumber Co. of San Francisco, has been confined to his home with. a sevefe attack of influenza for'the past two weeks. He is reported to be showing some i,mprovement, a'lthough it will be several days yet before he is able to return to his office.
Never mind how your father operated. The stage coach was all right in his day but you don't use it now, do you?
While we manufacture both the /a and 3/s inch Buttress plaster board, we wish to impress upon the'building-trade of California the superior value of 3/a inch board for building p,rrpor"r.
In the -first p_lace _the 3/s inch board is the thickness commonly used throughout the United States.
It can be nailed to studdin g 2 feet apart.
It makes a wall twice as strong as /4 inch board.
ls 3O/6 warmer than a lath and plaster wall. Is twice as 6re proof as a /4 inch board.
Can be washed. Water hurts it not a speck. Can be used for outside construction because of its weather resisting qualities.
Takes a nail exactly Iike wood.
Takes less paint and makes neater job than other board because of fine texture of paper used.
Takes wall paper wonderfully giving an unusually smooth and attractive job.
For other information, please address
The co-operative loan companies rvhich began operating in California last year have justi{ied the expenditure of time and money which have been put into them by their organizers and the oflicials of variotts state departments. They encountered the usual opposition which is offered to new methods of financing, but as they accumulate experience they are finding the field in which they can operate successfully which has heretofore been barely touched bv competitors.
The new m'ethod serves particularly those persons who have no.t yet accu,mulated, any savings with which to purchase a lot or make the necessarY initial payments on a ho,me already built. Such people cannot take advantage of the various other agen'cies existing for the acquiring of a 'home, but through these co-operative loan companies they are offered the opportunity to save the'ir money' receive an interest return equivalent to that paid by t'he savings bank and at the same time have the 'privilege of securing a loan at the maturity of their contract which is equivalent to 60 per cent of the appraised value of their property.
It will tre seen then, th'at this class o'f people can be encouraged to save their money for a suffi,cient period, they can add these savings to the 6O per cent loan which they could secr-lre and actually own a home before they could by any other means at the same cost.
These co-operative loan companies, therefore, do not offer any wildcat method of financing by which a person who has no money whatsoever can secure a horne' Such a procedure would violate every good commer,cial practice. The all-im'portant thing which the co-operative method does oifer is that when the lcan matures its member-s will have the privilege of easy repayment, will pay the rlowest known interest for real estate loans, and can secure a larger loan in proportion to the appraised value of the, property t'han can usually be secured elsewhere.
In the 'cooperative plan, contracts are sold in units of $10@ and paynlents are made at the rate of 1 per cent of the face value each rnonth. Loans are made on real estate security in numerical order from the co'operative fund.
From five per cent to five ancl one-half per cent is charged on the loan and payments made by the contract holder prior to the loan receive interest at 4 per cent, comp'ounded semi-annually.
E,very borror,r'er can secure loans equivalent to 60 per cent of t'he appraised valtre of his property over and above what he has saved, while a lender to other contract holders and the repayment of the loan can be made on very favorable terms.
The plan of financing is also particularly adapted to the needs of clubs, lodges, churches. hospital's and industrial organizations that have financing requirements and ,cannot usually be taken care of by the banks or building loan com'panies. The amortizing feature of the loan makes it possible for this cooperative method to handle loans up to 60 per cent on this character of security, which i'.s a larger percentage than can be loaned by the aforementioned agencies. \\rhere such organizations as those mentioned have not yet accumulated any savings with which to start a building
enterprise, this co-operative loan contract offers the easiest method of doing so and still .combine's th,e privilege of securing a 6O per cent loan.
Fundamentally, the companies are just what they are called,-'ise-operative loan cotnpanies," but suffihient incentive has 6een supplied to bring into management of these companies all the initiative and administrative ability that a strictly private enterprise would enjoy. It will be seen, then, that these companies have achieved something new in the way of financing by combining the advantages of both the co.operative and individual methods of financing an enterprise.
Naturally, one of the features which has had to be given particular attention by both the organizers of these companies and the Corporation Com'missioner has been that of safeguarding the p.Syments, which are made by c'ontract holdirs prior to the'time that they secure a loan. This has been done rby the following procedure :
First, offrcers handling these funds are under bond of $50,00O each.
Second, the proper handling and distribution of all these rxoneys is placed carefully under the eye of the Corporation Cornmissior-rer by means of a certified public accountant's report made once each, month to him.
Third, a reserve fund is created and maintained which is wholly under the supervision of t'he Commissioner of Corporations foi the purpose of preserving intact the loan and irust fund payments against any bad judgment on the part of the adm,inistrators of the business.
Every salesman employed by the company must meet the usual requirements of the Corporation Commissioner as to integrity and past record in the sale of securities to the public. In addition to this, the company places every solicitor and district representative under a surety bond in sufficient amount to protect the public, and the company against any embezzlement.
No institution regulated by any of the various commissions of the state of California is subject to such rigid regulatio,ns as these ceoperative lesn qsmrpanies. It is entirely proper that such be the case because of their co-operative character and because it is the expectation that very large sums of money will be in their hand's for distribution to members of the co-operative group. A t'horough investigation of all the activities of the c'om'pany every thirty days is a much clos,er supervision than any savings bank or other type of bank is required to undergo in this state.
The average person likes to keep up with the styles, and be in fashion. He or she, as the case may be, wants the very latest, not only in clothes, millin€ry, and automobiles, but also in homes and hen houses. Be prepared to meet this desire.
You know how it is when you rvent fishing;'the other fellow seemed to have the big ones coming his rvay.
Peri..aps it was your bait, and a little friendly talk got you some of the other feilow's-and then your string grerv.
Some lumber rnerchants are using bait that might help you and some of the big ones in your trade pond; they'll be r,l'illing to let you use some.
One man puts a bulletin board in his office u.inclow, tacks on, his current nelvspaper ad and together lvith such nervs items as he gets regarding building from newspapers, magazines, etc.
A second has a rack in his offrce in rvhich he puts pamphlets and documentq from the Governnrent, aud othcr sources, stamps his name on each n'ith a rubber stamp, and LENDS them to his visitors.
A third keeps what he calls a "hobby stable"-a list o{ his prospects and their individual hobbies. He sencls to each all the clippings, etc., he gets about the p.articular .thing of interest. He generally closes his letter of transmission with a word or tu'o about building.
The bookkeeper of a fourth is scoutmaster of the local Boy Scout troop. He has, already to hand, an energetic, aggressive bunch of hustlers-all eyes and sals-\ rhb want to see their ,town improved, and who are on the lookout for all places where repairs could be made. Incidental to the regular Scout activities-but not so widely divergent but that 'good results can be secured.
A fifth, in a small town, has a sont of informal night school during warm weather in his yard, taught by a genial carpenter. It's for boys-teaches them horv to use a saw and a plane and a hammer; teaches them how to rnend and repair and make; and incidentally gets them to THINKING ABOUT BLTILDING MATERIALS. Astonishing how many PARtrNTS started thinking too.
A sixth conducts a regttlarly monthly prize contest for the boys ancl girls o{ the graduating class in the high school. The prize is rgiven for the best letter of 500 words covering some buiidrng operation. The subjects arrc chosen by ,tl-te children themselves and cover such topics as "Why hens should have w.arm houses," "IJ,se of a pergola in the yald," "The advantage of a big porch," etc. The winning letter is published as an ad; and good advertising points are often secured from the other letters.
At the end of the school year, the best letter is given a s'pecial prize at the graduation exercises.
Another arranged to have a photo taken of each attractive residence he brrilt and reproduced on post cards. In small letters a,t the bottom was printed: "Residence of Mr. Blank, at Ourtown. Smith & Co., Building Material N{erchants." He of course, secured the permission of the owner, and presented a number to the owner, using the rest to circularize prospects.
Number eight specialized on farm ,trade, and r,vas active in the organization of community meetings where he took the pains to have a man of reputation present to talk on matters of interest. One time a county argent spoke; another time a local banker; a third speaker was ,the representative of a rnanufacturer of silos; a fourth came from the field force of a nationally famous maker of plows and reapers. And NIr. Lumberman was protninent in all meetings-and his trade waxed great.
Sometimes the other fellow's bait will help you to catch more fish.
All records are being broken by this winter's California tourist crop.
California has grown accustomed to seeing people gather here by the tens of thousands to get away from the vigorous winters of the north. They com'e from all the territory between Seattle and New York City.
But the cro'p this winter destroys every past record. 1'he trains coming into Los Ange,les are loaded to the roof. The hotels of Los Angeles are besieged with people pleading for accommodations. The lvell known hotels are filled to overflowing, all the time, day and night, and they keep a phone list of sm,all hotels and apartments all over town where accommodations are to be had, and send their overflow patronage to these places. It has become a real problem with the hotel people, and one that they are working overtime trying to solve.
The winter in Southern California has been a wonderful one thus far, and for the past two weeks the mildness of the weather has permitted plenty of bathing and swimming at the Los Angeles beaches.
This tremendous flood o'f tourists simply means that thousands of people will return to their homes singing the praises of California, and the state will get a flood of most valuable publicity'as a result. And it will mean that thousands of people wi.ll go home and make their plans to return to California to live. It bites them all, this California gernr, no m,atter where they come from.
Thus the population will continue to grow, and prosperity will progress in the state of sunshine.
of your ordinary Pine rcquiremente with CONSTRUCTION AI\D MERCHANTABLE REDWOOD.
Most of California'g oldest homeg were almost entirely built of Redwood. Their present good condition provea thie wood to be of ample atrength and remarkable durability.
California retailers realizing the adaptability of REDWOOD to their ordinary Pine requirements are now buying in especially large quantitiea.
We have a good assorted stock on hand for im- .mediate shipment. Let us take care of your lumber troubles with the best of REDWOOD.
It's a poor rule that doesn't work both waysIN OUR FAVOR.IIOTTES,EUREKA LUMBER GO. "Manufacturers of the best of Redwoot' Mcrnbcre California Rcdwood Areociation OAK ilD GUM
Dry Saginaw Special Stars are NOT cooked to death, or sold with the idea that all the profit is in the underweight.
They are NOT made in a plant where the cream of the log goes into siding, and the balance into shingles.
They are packed with nothing narrower than 3 inch and are 90/s vertical grain and 90/s clear; they are of a uniform color, and are re-pressed after drying so that they present a neat, compact, attractive appearance. They are a premium shingle in value, yet priced only a trife over the common garden variety.
A steam,er was drawn up at one of the river clocks in New Orleans, taking on a consignment of freight to go to some of the towns "up the river." The dock wallopers were busy taking the freight aboard.
Among the freight to be loaded was a s'tack of big steel anvils, weighing 300 pounds apiece. A big, black, sloughfooted d,arkey of mighty frame, came shuffling up to the mate of the boat and said: "Captain, hou' much yo-all goin' t' gi' me fo loadin' dem anvil's abode ?"
"Three cents apiece Sam" said the mate.
"Yassuh," said the big one, where'at he shuffled across the dock, grabbed an anvil, and slough-footed aboard with it.
He put it down, then came shuffling back to the mate' "Captin" said he "how m'uch you-all goin t' give me fo loadin' dem anvils two to'a 'time?"
"Three cents apiece, Mose, load two at a time, six cents a loacl," replied the mate.
"Yas'suh," said the big boy again.
He picked up an anvil under each arm ,and started for the boat. He made 'the gang-plank O. K. but when he got to the middle of it, the worn p,lanks gave way, and down went Mr. Nigger into the Mississippi between the boat and the dock. The laborers all rushed over and threw themselves down on the edge of 't'he dock looking over.
There was a tremendous convulsion noticeable under the water as thou.gh a mighty struggle was taking place. Streams of bubb,les rose, but for the longest time there was no sign of the Big Boy. Then suddenly the top of his head appeared, another tremendous wrench it seemed, and his head came out of water. Looking up at the row of heads staring down at him, the Big Boy shouted:
"If one o' you-all niggahs doan'tho me a rope Ah'm goan to drop ONE OF DESE ANVILS."
Perhaps nofhing better illustrates the growth and prosperity of the building business in Los Angeles than the size and development and speed of The Owens-Parks Lumber Co., a retail lumrber con'cern.
A year and a half ago an orchard stood at what is now
2.100. 38th street. It covered nine acres. The orchard was gone by the first of January, 1922, and there stoo'd in its place one of the most modern of city lumber yards, entirely covering the nine acres.
And just a few months later they had to enlarge their plant on accorlnt of the flying growth of their business, and
Theee men are working on euch a system in a western logging camp.
build an additional mill for cabinet work, etc., and they had to go over 'on 37th street to find space, and build it there, separate and apart from the main institution.
Owens-Parks have a splendidly equipped and efficient Iumber yard. The en'tire nine acres is paced with asphalt. There is a modern, direct-connected, e,lectrica'lly driven planing mill in the ,center of it that will turn out 450,000 feet of dressed lumber a day, when pushed.
There is a railroad track running down the cen'ter of the yard where they unload fourteen railroad cars at a time, and still leave roo,m for keeping the driveways open.
The yard itself stores from eight to ten mi.llion feet of lurnber on the average, and an assortmen't of everything the trade demands is kept in stock.
The loads of lumber for delivery are picked up on wagons in the vard, a.nd hauled down ,by Fordson tractors to the loading station. Ifere an overhead electric svstem picks the assorted load off the wagon, and drops it down on the waiting truck, and away goes the truck to the place of delivery.
There is probably as little ilost motion in the OwensParks yard as in any institution of its kind anywhere.
The office is a 'big, well lighted, well equipped, and attractive one. There are four private offices. One is done in mahogany. Another office is finished in Southern figured Gum, another in quarter sawed oak, and the ,fourth in silver tone California sugar pine.
The big working counter that runs the full way across the office is paneled w,ith many different woods, showing the different finishes, and visua'lizing for the bui'lder the stocks carried.
There is a big an,d hard-hitting organization in this plant, beginning with the General Manager Charlie Owens, and going all the way down the line.
The Owens-Parks Lumber Company is now finishing the biggest flooring, sash, door, millwork, and finish job 'in the history of California. This is the contract for the magnificent new Biltmore Hotel which wil,l be the pride of Southern Ca,lifornia when finished ,next fall.
We furnish Workmen's Corrrpensation Insurance to ber and woodworking manufacturers. Ours is a rocal association of mill men, doing business at only.
lumrecipcost
The leading mill operators of Texas and Louisiana created this organization. It affords full protection under the California laws. Concerning our standing and reliability ASK THE CALIFORNIA LUMBER MERCHANT
Inquiries Cordially Solicited
ASS0CrATt0r{
GEO. R. CHRISTIE, Gencral ManagerCalifornia Office
476 Monadnock
Bldg. SAN FRANCISCO Home Olfice HOUSTON, TEXASWith the exception o,f the lobby, dining rooms, ball rooms, etc., the interior trim of this entire palatial hotel is of Port Orford Cedar. The lumber came from the mills of The Coos Bav Lum,ber Co., of San Flrancisco, and the trim was made in the Owens-Parks mill, and delivered direct to the job. It is probably the most pretentious job of trim ever done in Port Orford Cedar.
The floors of the hotel are of quarter sawed southern oak, bought by Owens-Parks from The Long-Bell Lu,mber Company, of Kansas City.
The various hardwood trir-n for the special dining and other rooms of that character in the hotel was furnished by The Commercial Fixture CoSpany, of I-os Angeles, and includes a varietv of orecious woods.
There are 5,000 birch doors in The Biltmore, #hich Owens-Parks bousht frorr The Hardwood Products Companv, of Neenah, Wis'consin.
All this material was furnished through and by the Owens-Parks Lumber Company. Their mill is running night and day this winter because of the great millwork order for The Biltmore.
The following are the officers of The Oweus-Parks Lumber Company:
Arthur S. Parks, until recently of Wichita. Kans'as, and formerly of Michigan and Wisconsin, President.
D. C. Rounds, well known lumber man of Wichita, Kansas, Vice President.
J. C. Owens, Los Angeles, Vice President and General Manager.
J. B. Hall, I-os Angeles, Secretary ,and Treasurer.
J. M. Chase, Sales Manager.
Bilrl Russell, of the Hill-Morton Lum'ber C'o. of San Francisco, spent several days recently in Los Angeles on company business. Bil'l is an enthusiastic golfer but.was unable to attend the Lum.bermen's Golf Tournament of Southern California held on February sixth. However, he did attend the dinner at the San Gabriel Country Club that evening and reports that he had a great time. Bill says he. was sorry that he and Walter Kelly could not show the boys in the south some of their golf "stttff."
Mr. Earl Hoffman. of the Earl Hoffman Co. of Los Angeles. spent a few days in San Francisco recently, where he visited the offices 'of the Western States Lumber Co. In Southern California, the Earl Hoffman Co., are the representatives of the Western States Lumber Co. After his visit in San Francisco, Mr. Hoffman left for the Northwest, where he wilrl spent a ferv weeks calling on his mill connections.
The H. G. Boh,lssen M,anufacturing Cro'm'pany, veteran and highly respected hardwood manufacturers of Ewing, Texag is the lates,t hardwood firm to make a bid for the California trade. They operate a very modern hardwood plant at Ewing, Texas, located on the Southern Pacific lines, the sawmill being of band equipment, ant! the supplementary machinery being of the most modern character. H. G. B'ohlssen, head of 'the firm, is a lifelong hardwood nran, and at the*present time is President of the Southwestern Hardria.o,-"od -]\{anufaCturers Clu:b, one of the livest harclwood ag;Siiitio'iis in the country, covering the TexasLouisiana.field.
The stability and. integrity and a buyer at long range is Mr. Bohnssen.
6f th.,firm is above reproach, perfectly safe in dealing with
They manufacture everything in Texas hardworods, ''mak'ng a ipecialty ol I inch, s/s in-ch, and t/a inch plain sawed oak and gum.
They will be glad tc talk to California buyers.
We were sworn to secrecy, But a newspaper man only partially keeps such a promise. We won't tell just what, but if you watch the columns of The California Lumber Merchant the next sevenal issues you will get the big idea from one of them.
A. R. McCu,llough recently returned from the Northwest rvhere he arrangetl something new in the line of lu,mber supply for California, and he dropped down to Los Angeles and told us all about it. There'll be something doing, and when the ne'ws is ready to shoot there u'ill be a big "splash" in The California Lumber Merchant telling the trade all about it.
It'lI be soon, very soon. \\re'd like to tell, but "dassent."
The five cardinalprinciples of business are: to properly equip yourself to supply your trade; to $et the olders;,to deliver the goods; to keep down dxpenses; to collect the bills.
Tovnloanzn can supply you yith thk door in all standard sips, immediately on receipt of your order
Simple in design and appearance, and representing excel191t t?sje, this cross panel door is a pupetual favorite with builders oI moderate priced homes. qof white pine throughout or of white pine stiles and rails fitted with handsome s/osA grain 3-ply fir veneer panels* and manuIactured according to the highest standards in millwork production. Q May be finished in white enamel or any preferred stain with results highly satisfactory to the discriminating home owner. "
";,? L',lll*i:i, Jfu*": #fl:l:i, {:" r-'"u.'
The golfing dufier was having an ttnusually bad day' Finally he got down into a deep sand trap, and was sweating and swinging away, trying to get her out. Another gang "played through" and as they passed the bunker w'here our hero was, one of them grinned and said:
"How are you shooting, old kid?" And our friend replied "None of your business you blankety blank blank, and if you weren't a friend of mine I wouldn't tell you that mu,ch."
I I
lThe first step in salesmanship is to know Skid there and you hit the toboggan. Put a \i[tt.t that you must also know yourself' 1
your goods. on your mug you m'eet in the mirror is a part of every sale make.
a man may No matter how brilliant and fluent a ta be, he cannot talk convincingly until he thorough,ly acquainted with the proposition or subj to talk. upon which he is
A gtft of gab without the backi brass tack infor'mation is about as useful as a South board t Islander on a switih-
This doesn't put a bar on b windjammer, God bless him ! There are a lot of the n the selling game. It just means that those who stay ith it have the goods to back up their jazz.
Have all agreements yEitten plainly in the order, make no special promise t know cannot be taken care oI by those filling the orler. The fellovv who slips up on this will skin his shins frgf,n his big toe to his waistband.
A good salesm,aryfis the most valuab'le asset a house can 'have. He is the fouse in the field, the man that comes in contact with the/trade, and by him, by his actions, by his talk, the house y'nd its merchandise are judged.
Healthy men are the finest assets any sales force can have, for it takes a live fish to buck the ,current of commerce. Any old dead one can float down.
Orders are not taken today at midnight suppers or wine parties, but are given out and sold on the 'market in the keenest kind of competitive selling, w'hich takes place in the oflice or place .of business of the prospect.
The ,only patent on possession is MERIT.
If you are the better man, the lesser must give way for yo11.
Fears are worse handicaps fhan years.
If you are down, it's pro'bably because you're downhearted.
ff you're hanging back, it's probably because you s'how a disposition to hang BACK instead of FAST.
Hope'lies beyond the NEXT hill-not behind the LAST.
They say sometimes, "It's cold as Hell" Sometimes they say "It's hot as Hell"
When it rains hard "It's Hell" they cry, It's also Hell when it is dry;
They hate like Hell to see it snow,; It's a Hell of a wind, when it starts to blow; Now how in Hell can anyone tell What in Hell they mean by this word "Hell?"
This married life is "Hell" they say; When they come home late, there's Hell to pay; It's Hel.l when the kid you have to tote; When he starts to bawl it's Hell of a note. It's Hell when the doctor sends his biltls; For a Hell of a lot of trips and pills; When you get this you''ll know real well, Just what is meant by this word "Hetll."
Hell yes, Hell no, and Oh Hell, too; The Hell you don't; the Hell you do;' What in the Hel'l? The Heltl it is?
The Hell with yours I The Hell with his ! Now who in the }Iell, and Oh Hell, where? And what in Hell do you think I care? But the Hell of it is-it sure IS Hell To find out what in the Hell is Hell?
We have excellent ctocks on hand for immediate delivery.
Hundreds of individuals and firms have proYen that this is the right way...
Eipolito Screeue embody the femoug'corners of etrengh' illuetrated here. The laer word in window tcreeD corner con' rlmrction. Durable-Accurate-Perfect Corner.
Hipolito Window Screens ean be had in elandsrd stoch silcs or rpecial aizer ae deeired.
Lumber Dealers! -- you are the ' advertising of the famous
Ask anY man in the buildinr
.rJr recognize the name---he will knor screens and screen doors. The advertising of Hipolito
The quality of the screens and ecre every hand we hear praise for the splendid of finish--the standardization of sizes-'tha' Examine any of the screens or scr€ You will understand then why architects Doors--using them as a standard of qualitS
For the simple reason that our fact things--window screens and screen doors--v Buying many carloads of wire cloth we can buy to beet advantage. Machinery, waeteo as do a number of labor eaving devir
Anticipating your needs, we have pr ro as to have no delays in filling orders. Foresighted dealere who place tht position to eecure bueinese. Nothing stim' ihe goods in your hande to fill ordere.
ines to benefit bv our extensive
industry about Hipolito---he will it stands for guality --- the best in
has told him this.
rn doors has backed rp the advertising. On workmanship and materials--the uniformity ':re typical of the Hipolito line. ,n doors yourself--see how they are nade. rre epecifing Hipolito Screene and Screen
ry specializee on the production of just two : are able to keep tle cost down. annually and huge quantities of Sugar Pine, *pecially designed for thie work, eliminates ,9.
;pared a big stock of eereene and screen doore
r ordere now will be in a moet favorable latee businese like going after ito and having
Thc wire cloth irg rolled into ! goove undcr an evcn tension and held in place by a steel roa.
All etandard sizcr and rtyleo are_ia stocL. Speciil rizer or deeigus can be nade to order on short noticc.
Noto the etrcngth of rhe corner illustrated belor. It meane laeting satiefaction and rcrvice.
Hipolito Screen Doors liLe Hipolito 
We have an eapecially attractive proposition for profit making for lumber dealere. We will gladly explain it in full detail' on request.
It is our suggestion to lumber merehants that t}"y phc: their orders with Li ttoln, so that the stock \ rill be on hand with them, ready for spring businesso thus avoiding any possible delay in transit
Should the small town lumber dealer sell pa"int? Should he?
Should a fish swim? A bird fly? A winner bragg? A golfer cuss ?
Why, CERTAINLY !
As the nigger says-"That's what he shouldn't do nuthin, else but."
Study it for yourself, and see if there's .a flaw in the stone -^ fly in the pudding.
The lumber merchant of today is interested-not only in the building materials that go out from his place of business-but in the SATISFACTION OF THE CUSTOMER.
And the satisfaction of the customer, of course, lies in getting the righ,t kind of home, barn, or whatever building it is he buys the material to construct.
Sure ! We all agree on that, .don't we ?
Then-
What is ,the use of the lumber dealer securing for his customer the ri$ht boards, the right finis,h, the right siding, ceiling, flooring, and what not, and delivering them with pride to the fellow who is going to use the,m, and then taking a chance that a bad paint job, or a lot of poor paint, will des,troy entirely the appearance of the finished job in which that material is used?
Because yotr know beyond a doubt that the best lumber and the best shingles that you can put into and on a building, can be despoiled of their merit entirely by poor paint, or poor painting.
There's just as much sense in a lun.rber dealer selling the bui,lding materials and not the paint, as there would be in the clother selling the suit, but not the buttons.
The pain,t is nothing mor.e or less than an inseparable part of fhe building material as it is used.
All lumber exposed to view, or to the wea,ther, should be painted.
It should be painted correctly and intelligently if it is to have its full length of li,fe, and give satisfaction from an appearance standpoin,t.
A[rd poor paint, and bad painting WON'T DO.
The lumber dealer should sell the materials for a home, or a barn, or shed, or whatever the use may be; he should know all about the use to which it is to be put, and should make it his busines,s .to sell the right sort of paint for the job.
He should go farther.
He should be prepared to recommend and secure for that customer a dependab,le and able painter who could be depended to put the paint ,on right.
We have a paint proposition to live lumber dealers, who desire to handle paints of quality and backed by service.
Ourmaterials are made forpeople who know what good paint wilt do to improve the acceptability of their lumber.
The scenic beauty of the Tioga ro'ad, in the Stanislaus National Forest. which leads into Yosemite N'ational Park, will be preserved by the United States Forest Service through an agreement just entered into 'between the Secretary of dgricu.lture and the California Peach and Fig Growers' Association. Under the terms rof this agreement the privately-owned lands of the Association located along the highway will be turned over to the Governm'ent in exchange for National Forest stumpage. This action is in accordance with the announced policy of the Forest Service to preserve the natural beauty of the landscape along main mountain highrvays within tlie National Forests.
The "light burning" of California's tirnilrer l'ands, a subject over which there has ,been a great deal of 'controversy, has been ,proven by experiment to be a dangerous practice, destructive to the forest grotvth and much more costly than the ordinary methods of fire protection, according to report just macte -public by the California Forestry Com'mittee. This committee, composed of representatives from the California White and Suqar Pine Manufacturers' Association,
(Continued from Page 3l)
And when the lumber dealer ftas done THESE things, he has gone far torvards the goal of selling satisfaction with his building materials.
As a matter of fact, retail dealers-thousands of ihemwho merchandise paint, soon ,come to consider and to understancl that paint is not even to be restricted by being called a "side-line."
That isn't a fair title. lt is something tha,t belongs ON the lumber, and should go. WITH the lumber. It's a main line.
MAKE IT YOUR BUSINESS TO SEE THAT YOUR CUSTO'MER PUTS PAINT ON HIS NE\\I BUILDINGS-O,R HIS OLD ONES-WHERE PAINT IS NEEDED. AND SELL HIM THE PAINT.
the Southern Pacific Railway Company 'and the United States Forest Service, has been condu'cting a critical analysis of the effects of light burning on the forects of the state. In discontinuing the ield experiments that have been carried on for the past three years, the committee reports that no fire proective system has been discovered or devised that seemed more practicab,le or economical than that now in effect on the National Forests.
Washingfon, Fe'b. 74,-,Carl M. Stevens, Chief of the Timber Section of the B'ureau of Internal Revenue, has resigned his position, effective March 1. Mr. Stevens will hereafter make his home in Portland, Oregon, where he will enter into partnership with David T. Mason. The new firm of Mason and Stevens will continue the forest engineering work with which Mr. Mason ,has been engaged, with Portland as headquarters, during the past two years. Mr. Stevens has been in the Timber Section of the Bureau of Internal Revenue during the past four years, and has been Chief of the Timber Section lor two years, since the resignation of NIr. Mason, who organized the Timber Section and was its first Chief. Both Mr. Mason and Mr' Stevens are graduates of the Yale Forest S.chool ; and each spent a number of years in the Forest Service.
The Whitson Lumber Co., of Santa Ana, has purchased additional property adjacent to its present lumber yard, and will enlarge their yard t,o that extent. W. V. \ rhitson bought this yard about the first of the year from \Vhitehead Brothers.
The Homer T. Hayward Lumber Co., of Salinas, has purchased the splendid modern retail lumber plant of The Central Lumber & Fuel Company, o{ Santa Cruz, and has continued its operation.
NIr. C. H. Griffen, recently of Paso Rotrles, is the new nranager of the Santa Cruz plant, and Mr. Lloyd Hebbron, of Salinas, has been appointed manager at Paso Robles.
Mr. George Cardiff, former owner and manager of the Central Lumber & Fuel Company remains with the plant {or a few weeks to get the new manager well started, and will then leave for San Francisco, where he will manage the office of the Nibbley-Stoddard Lumber Company, new manufacturers of white oine in The Feather River country.
The Cen'tral Coal & Fuel Company is one of the most rnodern and attractive retail,l,u,mber plants in the State of California, with plate glass front offices, building material display, plan and service room, etc. /
C. W. Pinkerton, President of the Whittier Lumber Company, reports that the office of the Whittier Lumber Company, at Whittier, was entered on night oi February 14 and the office safe burglarized. About $20.00 in ,cash was taken from the safe. A small cdbinet containing papers was also taken from the sa{e, but the papers were found the next momin.g in one ,of the sheds; evidently the burglars looted the cabinet with the idea of finding some securities or bonds. The damage caused to the safe was covered bv insurance.
E. W. Gould and R. a new lu,m,ber yard at Streets in Inglewood. west where they have years.
E. Throm have broken ground for the corner of Fir and Redondo They are from the Pacific Northbeen in the lumber business for
The Long Beach Planing Mill is Building a new warehouse to enlarge their plant, in which will be stored stoi( sash, doors, and millwork.
The Los Angeles Investment Co., operates .a retai,l lumber yard in Los Angeles, and builds and se'lls,homes. During 1922 this concern built and sold 430 homes, in which they consum ed 23O carloads of lumber. They build small, attractive homes, and sell them fast.
The Independent Lumber Company started a yard in Glendale about a year ago, which has grown to a very large yard already. They also started yards at Reseda and Tujunga. Manager E. F. Heissler announces in the Glendale papers that his firm proposes to add to their string of yards very rapidly and that they will pr,obably have a dozen yards in this vicinity by the end of this year.
S,ou,le & Martin is the.name of a new lumiber 'concern that has started a new lumber yard in Los Angeles at the corner of Washington and Adams.
We are advised that V. W. Brubbs, Jr., and A. H. Smith have not started a lumber yard at Riverside, as reported in our last issne, but have started a harclwood flooring bu siness.
WE CARRY A LARGE WHOLESALE STOCK AT OUR OAKLAND DISTRIBUTING YARDS WHICH ENABLES US TO GIVE YOU PROMPT LOADING OF YARD AND SHED ITEMS IN BOTH REDWOOD AND FIR.
In December The California Lumber Merchant published an article by P. J. McDonald, of the Los Angeles Planing Mill Company, on the cost of producing finished lumber.
In our January fifteenth isstre Earl Minton, of Mountain View, Cal., a millwork enthusiast and expert, took excepti,on to Mr. McDonald's figures, and furnished us with a set of cost figures which we published.
Now comes a letter from The Millwork Coast Bureau, 605 North Michigan Ave., Chicago, Ill., which objects to some of Mr. Minton's figures and makes some explanations. The revierv and, chart referred to in this letter are on file at the office of The California Lumber Merchant where they may be seen. The letter folfiows, and we will be glad to hear any further opinions on this important matter:
The California Lumber Merchant, 408 Fay Bl'dg., Los Angeles, Calif.
Gentlemen: Your publication of Jan. 15 on page 27 contains a cost record involving 14,850 lineal feet of stock pic'ture moulding. Shop burden in this calculation is applied at 25 per cent of the labor cost. This method of applying burden, as well as the rate itself is subject to criticism, and it might interest your readers to learn that our experience
We bave rcady for pronpt rhipment from our Bay Point, Cd., plrrnt, a conridcrable quantity of
No. I and 2 Clear Cedar, either rough or surfaced
PROMPT SHIPMENT
rvith millwork costs, which involves approximately N0 c,ost surveys conducted by ottr accountants, has in no instance encbuntered a shop burden as low as that used by your contributor. Our burden plan, which has been adoptia ly the 500 milflwork plan'ts, constituting our. mem-bership,- is clescribed in the enclosed pam-phlet,- "Ar'e You Apilying Burden P'roperlv." This pamphlet also contains c.iticis-s of incorrect burden procedures. "The Per'centage of Labor Plan" you will observe is among the plans criticized.
The average burden rates of this Bureau's cost-keeping mem,bers are now as follows:
Yard Burden "$5'90
Machine Burden .& Benc'h Burden '38 Commerciatl Burden .n%
Under separate cover we are sending you a gr-aphic chart, and review entitled, "Compa.rative Analysis of Cost." It requires no explanation herein.
If you feel disposed to reproduce in your paper, either in part or in full, any of the material sent you, you have our permission to do so.
Yours very trulY, X{ILLWORK COST BUREAU, H. T. DIDCACH. Technical Director & Ass't. Secretary.
We now have 500'000 I€- in. Fir Lath ready for immediate loading.
"After learning to look forward to free copies of The California Lumber Merchant you have been forcing upon us, we do not like your letter threatening to cut off our supply Do you think this is fair?
"We are enclosing our check to apply on account and presume your credit department will dun us as soon as you require more. While this is legally blackmail, we h,ave gleaned an idea that should bring us big results."
E. K. lVood Lbr. Co., Los An,seles.Sam Houston, founder of The Repub,l,ic of Texas, lived for years with thb Indians durin,g his youth.
Years afterward, when he was President of the Repu,blic of Texas, an Indian Chief whom he had lf,nown when 'he lived with the tribe,came to visit Sam, and they gave a big dinner party to show.hirn, off.
During the dinner a lady in the party asked the Chief if Mr. Houston had been popular with the Indians when he lived among them.
"Heap popular," said the Big Chief ; "Sam Houston,
HOW MUCH of our experience and service can you use?
Fot 26 years we have been in lumber and Los Angeles.
when he live with Indians, had fifteen-twenty papoose -" 21d here he paused, and the crowd gasped. Then the Big Chief complacently finished-"named after him."
There was a sigh of relief round the tab,le, and then Sam Houston said to the Big Chief : "Look here, Big Chief, you eithbr talk ,less or run your words closer together."
A c'ynic says: "Golf is a game that needlessly pr.ol,ongs the life of a lot of very useless old men."
Gus Russell, of San Francisco, says that most men who start in a business withou,t capital, have to begin at the bottom and work up, but that it was different with him. He says his very first rlumber position was one ,of great responsibility. "Yes sir," says Gus, "my first position was one of great responsibility. I stood back of a p,laning mill machine, and such was the responsibility of my position that if I didn't catch the lumber as it came thiough, IT FELL RIGHT ON THE FLOOR."
"An oil well" according to the recent definition of an Iowa farmer who had evidently paid something to find out, "is a hole in the ground owned ,by a LIAR.,-
One of tfie great selling arguments in favor of Redwood is the fact that it is a
The dealer who recommends Redwood to his trade, donfers a favor that will last a lifetime.
I have always had a profound {eeling o,f co';nrniseration in my heart for the young lawyer, just starting oqt in his pr'c' fessional career, and fo'r just one fundamental reason, and that is that the lawyer cannot ADVERTISE.
The first page of my book of business says that there are trvlo groat tlrings that a man rnust do when he starts out in life, after he had decided upon the line of busincss activirty to follow:
First-he rnust equip himself to SERVE along his line of chosen endeavor.
Second-he must ADVISE and CONVINCE r:he people whom he has equipped hirnself to SERVE, of that EQUIPMENT and that ABILITY.
Those two fundamentals, in my merchandisingly educated mentalitlr ?re qne and inseparable. They are like Hiawatha's bow and arrow, "Llseless each without the other."
The young attorney finishes his studies, gets his degree
We sell anything in softwoods that the California dealer desires.
White Pine. Douglas Fir, Redwood, Cedar and Redwood Shingles, Split Redwood Posts, Ties ,--c Stekes.
Our connections are the best, and ue git)e the best possible seroice.
tTENDLII{G.}IATHAN Ctl.
405 Lumbetmeo'r Bldg. SAN FR.ANCISCO, CAL
SUGAB AND WHITE PINE
and his permit to practice, op€ns his office, hangs ow his shingle, and then-FINDS HIMSELF FACING THE STONE WALL OF ETHICAL CONSERVATION THAT SAYS HE SHALL NOT USE ?HE WAYS AND MEANS OPEN TO THE BUSIN'ESS MAN WHO trS ..SELLING HIMSELF' TO THE WORLD.
He cannot ADVERTISE, he cannot MERCHANDISE. He has a commodity fop sale that he has spent 5rears, and effort, and money to CREATE and BUILD UP, and make a thing to be valued and desired of men" and he' finds that the manner in which he may offer this stock in trade to ths public, is restricted indeed.
He may have pep, punch vigor, visioor,, ,enthusiasrno energy and ability galorq but he can got no quick action on them.
Therefqre, it seems to me the h.lrnber dealer should feel very gratefu,l, indeed, that there are no red tape restrictions around HIS business pattrway, such as surround that of th€ young attorney. (It is true that there still are lumiber dealers who act as though they thought ilt were unethical orr illegal, or somcthing of the kind for them to use any intelligent effort to do business in a businiss way, but they have become few and far bethreen.)
ft.has always seenred to be that the man who has equipped himself to SE,RVE and then does not follow that up by using his every intell,igent effort to ADVISE tlle public of his equipment and ability, has done !\rrong inTTHREE distinct ways.
He has wronged himself ; he has wrorlged his busitress; and last and greatest of all, he has wronged trtre purblic whbse favor he desires, because it isi plain that if he HAS something that the public NEEDS, and he does NOT offer the
Calif ornia Reprerentativc
GERIINGER tUltlBER C0ltlPlNY of Portland, Oregon
Associate Manufacturers and Wholeaalers ..A GOOD LIVE CONCERN''
24 California Strect Tclephonc San Francirco, CaI.
We rolicit your inquirier-alro Cdifornia Red and White FIr Dimenrion Stock.
WE WILL BE GLAD TO QUOTE PRICES
Alro cvcrything ia Douglu Fir Lumbcr 'Univcrrit5r Brrndo Shinglcr .na our Spccialty.
public this service or cornmodity-or both-in unmistakable manner, he may be the caurse of their overlooking something of which they stbod in distinct need.
Those are the three reasons why a merchant should advertise. (You will understand, of cou,rse, that rny reference to the trials of the young lawyer were no't r.lsed in the hope of converting the legal profession to the use od advertising, nor with a desire to criticize that pnofession, but sirnp,ly to recall to the lumberrnan one distinct ad,vantage HIS ;professi,on has over tlrat of the law.)
I have never been able to grasp even o,ne hundredth part of the viewpoint of the mrerchant who depends fo,r his living up'on the trade of rthe publig yet who,fails to utilize in
fIr/E ARE glad to announce a program of improvements and better. \A/ Fgltts, in_volving- an expenditure of some S00,000.00, which we " believe will result in an increase in production and shioments that^will prove more ncarly equal to the ste;dily growing demind for our Keowooo prooucts,
We_ have purchased two new electrically operated logging engines which will increase our producti.on and, assure a greater supply of Redwood toSs lor Dotn our saw mrlls,
Our storage capacity and handling facilities are being expanded by the ercctior of an additional broken unit shed in connection with our Mill B. This will provide sufficiently increased storage {or .dry lumber to permit full operation during the Winter, and will enable us to carry a^ la,rger,reserve of worked stock, to apply against the usual neavy Dprtng oemand.
We are putting in an additional loading track at the back of the plaaing mill and lactory to facilitate shipping of straight carload lots of items which move in quantities. and we are building twenty-five new cottages and adding seventy-five rooms to the hotel at Scotia Ior the more comfortable housing of our workers.
his own behalf his dne greatest sales force-PUBLICITY. To me the two great divisions of busihess stated previo,usly, m,ust apped to any mentality.
You equip yourself to serve; you make the public aware of your service. ft is as plain as two plus traro makes four. The rnerchant who thinks purb,licity is, no;t. necessary to the prosperity orf his business, has simply declared that two plus nothing make four.
For as surely as the Lord made small green,apples, the o'ne and is just as great and just as important as the other: Greater, in fact, because you rnray have a connmodity of value for sale and fail to sell it because no,o,ne is aware of y,our possession; while on the other hand, there are many men in this world who have in fact nothing to sell, but who create a demand thro,ugh publicitS and go out and buy the stock to surpply the demand, after the de,mand has been created. So it seerns to rne that Uf the two divisions I, laave namedr, the selling end is even greater in impodance 'than th,e possession of the community that.is offered for sale.
Anrd the man who fails to realize their well bal,anced value, is short sighted, indeed. I pitty the young lawyeq although I respect him for do'ing his best under tJre circumstances he is called upon to me€t. f have NO respeot for the fellow who C.dN, and SHOULD, and DON'T.
He is convicted under the Parable of the Ten Talents.
The Upson Company, Lockport, N. Y., rnanufacturers of high grade pulp board, are now invading the great State of California for the first time. In the past this concern has maintained one man on the entire Pacific Coast. covering California as welil as the rest of the western teriitory. Seeing_ the great possibilities of California the oo-pany now plans an energetic invasion of the state in tehalf of their board, and has sent two active young men to California to do the work.
R. T. Crain, 821 South Bixel Street, Los Angeles, is handling S,outhern Cali{ornia, and Widliam Wells, of San Fra,ncisco, has charge of Northern Cplifornia.
F. A. Warner, \/ice President and General Manager, and W. H. Woods, Sales Manager, for The Coos Bay Lumebr Coqgan-y, both of San Francisco, are Los Angeles visitors as this issue of The C. L. M. goes to, press.
Here are some snap-shots of .the recent "unpleas'antness" that took place when the Southern California golfing gang got together on February 6th at San Gabriel to decide the question "Who's Who in Golfdom."
Here's who they are, so as to keep the record straight: The gent by himself, with white shirt and no coat, who looks as though he had just sunk an approach shot (he didn't according to the record) is J. Farnsworth, of The California Door Company.
The right hand man is Howell Baker, ,o'f The California Panel & Veneer Co. (That makes two ads in this paragraph tor this firm. We'll have to raise their rate.)
T,he last picture to be described, ladies and gentlemen, is a threesome. Two of these knickerbockerists are holding tight to the center one. Notice that? He must be the one "in the know" about where it is an' every,thing'.
The one on the left is C. E. Loyd, the panel man, of Los Angeles. Whatever he just said he "smiled when he said
The other single gentleman (in this picture not in life) is Mark W. Lillard, of Los Angeles, who managed the tournament. He also looks as though the ball had 'been behaving. Gnlv one other thing would m'ake a man smile that way-but this is a golf story.
Then you'll find a foursome, grouped family style. The big guy on the left in this gang is Henry Hansen, o'f The California Panel & Veneer Company. Next is Mark Lillard. (We let him in twice for f'urnishing these pictures). He seems still happy. Then comes E. R. Maule. He is the one who'has a right to grin. He won the tournament. But look how sober he looks. (W'ell, maybe he was).
it" so it's all O. K. The cen'ter one w'ho is holding up the other two, or being held up by them, or whatever the situation is, is Robert Forgie, of L. A. who knocks 'cm for a c'lean goal with Bloedel-Donovan's stufi in this neck of the woods. The right hand man is Walter Gibbs of The Monarch Screen Company. He looks-as thou'gh he had put something over on somebody, but the picture don't show what.
That's the end of this story. Miss Wittel, down in the combined office of Lillard an'd Forgie slipped us the pictures, and the remarks, italics (if any), punctuation, and merry quips and jests, are all our own.
Ain't nature grand?
In line wi,th announcements. recently made in these columns concerning dealer service for lu,mber dealers to be supplied this year by The California Redwood Association, that organization has just mailed out its first broadside offer to the dealers of California, signed by Secretary Hammatt.
The announcement_ says: "If, as was undoubtedly the case, real merchand,ising ideas and material were included in your annual inventory (nnw happily finished) you will be interested in knowing that you can obtain'frbm The California Redwood Association without cos,t, actual material with which to put those ideas into execution. Such mat.erial includes ,letter inserts in 'two colors, window display's and window trim, illustrated electros r?rrd mats for newspaper advertising, personal letters to architects, contractors, customers and prospects, exhibit m,aterial for local building shows, county fairs, etc.
"In addition our Service Depart,ment is available to you. upon r'equest, for personal consideration and assistanci in connection with individual merchandising problems which may. iclude f!1e.ct by mail efforts, ne*s!"p.r advertising, displays, publicity, compilation and use oi mailing listi, etc."
There is a questionnaire on the back of the announcement letter which the interested dealer is to fi,ll in. ,showing whether or not he stocks Redwood, whether or not he wants help in increasing his sales, w,ha't particular line he
wants hel.p in, and lists given.
It is a notable meet with the full
what list of helps he u.ants, from the full effort at dea.ler assistan,ce that should co.operation of the retail trade.
The California Redwood Association hopes.'to entertain retail dealers from all parts of California during the coming summer up in the great Redwood forests. Secretary Ham,matt has been carrying this invitation personally to each of the various lu,m,ber organizations in ,the state, and has received acceptances definitelv from the Sacramento Valley, The Central, and the San Joaquin Valley Clubs. The Southern Califoinia associations have also been invited.
The Redwood Association doesn't want al,l ass,ociations to come at once, as the crowd rvould be too great to handle well, but wants them t-o come in groups. and they will be shown the i'y,onders of the Redwood woods, and of the manufacturing institutions.
Th"q some very lr.ppy excursions will result from these lnvltatlons ls certarn.
11 A_ Browning has moved his offices to larger quarters in the -Los Angerles Stock Exchange Building, litrere he has a much more commodious location. He now has suite 921
.
Harrison A. Smith, Sales Manager of the Hardwood Products Corporation, Neenah, WiJconsin, manu.facturers of hardwood doors, was a recent visitor to San Francisco. and with his Pacific Coast representative. L. J. Woodson of. San_Francisco, called upon the trade in the Bay Dis- 'trict. Mr. Sm,ith returned home through the Nort'hwest, stopping off at Tacoma, PortJand, and Siattle. He reoorts that his factory is extremely tbusy, ancl that orders "r. f", exceeding production. He a.lso ltates that prices are on the upward trend.
The employes of The Hayward Lumber Co', at Long Beach, Caj., have a, monthly meeting in the evening,-.at which the business affairs oi the yard are thoroughly discussed, and plans made for future operations.- These monthly meetings have proven very suc-cessful indeed, and keep the men ."p-*epped up" on their work by arousing their interest and enthusiasn.r'
Dave H. Boice has just resigned the position of mana.ger of The Ambassador Hotel in L. A. and gone to Longville, Wash., to become one of the executives 'of The Long-Bell Lumber Co., at that point. Longville is ihe new name of the town and world's greatest mill plant which Long-Bell is building near Kelso, Washington. Mr. Boice's job will be to build the new and 'modern hotel the company has planned there, and to assist in the building and- operating bf a modern industrial city, and to operate the hotels, etc. There will be three hotels for the men as well as the genera'l com,m'ercial hotel.
Mr. Boice was given a big banquet in the Alexandria Ho'tel before leaving.
M. L. Euphrat, of the Wendling-Nathan Co. of San Francisco, has returned from a three weeks trip to Portland, Oregon. I{e re'ports that the market in the Portland district has been firm, and the recent storms which closed most of the logging camps in that section, has had the tendency t,o rnake the market even firmer.
L. J. Woodson, Northern California representative of the \A/heeler-Osgood Company of Tacoma, Washington, has just re'turned from a business trip to the factory, where h.e finds the mill working overtime in an endearror to keep production at a point *hete they can give their customers good service. At the present time, as for several months past, orders exceed produc'tion.
It is reported that The E. K. Wood Lum'ber Co', are negotiating for the purchase of two more lake-type freight steams to hau,l lumber from the northwest to California' This company has already purchased ,and pla-ced in. service tw,o oi tt i. type of tie"m.r, the Lake'bridge and the Lakeshoe.
G. R. Bleecker, o{ San Francisco, represen,tative of th,e Eagle Lumber Co., states that the Eagle Lumber Co. with hea'dquarters in Portland and mills at Westimber, have opened a new ofhce at Grants Pass, Oregon, under the management of A. B. Davis. At their Grants Pass office. they wi,!l handle a pine business exclusively, and the businesi here s'ill be condncted under the name of the Eagle Lum- ber Co. Mr. Bleeker reports that fhe recent heavy snows in the Northwest has tempofarily closed the company's fir mills at \\,-estim,ber.
Notices have gone ou,t to the retail salesmen of the Los Angeles District, ca,lling a meeting to be held at the Elite Cafe, Wednesday evening, February 28th.
The cornmittee has arranged for a dinner at 6:30, they will have se,rerai speakers, s6me music, and then will-make definite arrang'ements forthe formation of a club to meet regularly.
This is the third such meeting that has been held. The men are all enthusiastic about the idea and the committee that has been working on the details predict a wonderfu,l future for the club.
_
W. B. Wiggens, of Broughton and Wiggens, portland, Oregon, is spending a few days in San Frinlisco supervis- ing the general overhauling of the steamer, Ernist H. Meyers. The Steamer Ernest H. Meyers is one of the Iumber vessels owned bv Charles R. -McCormick & Co. and was named after Mr. Meyers, wh,o is man.ager of their Portland office. Mr. Wiggens is in the pole 1nd piline business. with their headquarters and plant locatid i; Portland.
Forest Rangers last year killed 274 mountain ,lions. coy- otes and bobcats on the National Forests of Califrornia, reports the United States Forest Service. Trhe destruction of these forest outlaws will save many deer and other game. as well as thousands of do,llars worth of live stock, -utt ot which are preyed upon by these varmints. The Santa Barbara National Forest in Southern Californi,a heads the list with a kill of l0.i coyotes, 53 wildcats and 41 mountain lions. The destruction of predatory animals is one of the m-any cooperative actit'ities of the rangers in the interests of the users of the Nationa! Forests.
B. J. Boorman, of Great Falls, Montana, has selec,tecl his site for a new retail lumber yard in East Oak,land ancl at an early.date construction work lvill be under lvay. Mr. Boorman, is an ex-president of the Western Retaii Lum_ berman's Association, and formerly rvas the head of sev- eral retail lunrber yards in Mon,tana.
We can make prompt all rail shipmenta
Joltl Van Dyke, who rtrns a yard at Johannesburg, in the Mohave Desert, recently came into Los Angeles ,on business.
The Homestead Lumber Co. have opened a new yard at 30th _and _Q. streets, Sacramento, under the managership of John Morley. Mr. Morley was formerly connected with the Sunset Lumber Co. of Sacramento.
There was a lot of timely and wholesome business advice and philosop'hy in a recent 'letter sent to the mem'bers of The Pacific toast Shippers' Association by Roy A' Dailey, Seattle, Secretary.- It is wel'l worth reading, and is as follows:
"As we swing into the new bu'siness 'cy'cle, it is a good plan to take anlnventory of methods as- well as the stocks *" "t" handling. In this new cycle the -competition for markets is keener than ever before. Business is moving swiftly into new channels.
by the way? Have thej' been living in t'he past-too well sitisfied *ith so*" sttccess achieved-too well assured of their position in the future-too con'fident of their ability to meet conditions as theY arise?
"The present svstem of distribution is' all righ-t' .I.t has been thousands of years in the making. The legitimate wholesaler occupies trhe sound position he does today by reason of his reputation for honesty of purpose, resourcefulness in marketing lumber 'products to the best possible aclvantage and by sheer ability as a merchant.
"That there has been a rapid evolution in the methods of merchandising lumber is an obvious conclusi'on to the o'bservant ma.t. -The unusual number of changes that have been going on during the past two years in the 'lumber industri, du-e to the peiiod ol deflation. de-p'ression and recent i-nflation, is simply a readjustment of values-men and things finding their prtoper places in the scheme of things' "Certain wholesale firms are drifting---<ertain'1y they are not progressing. Have the men at the head of those 'con.erns f"*il"d tJread the signs of the times-the warnings
"It is, however, during such reconstruction periods that we hear a great deal from certain long-haired demagogues, u,hose favo"rite doctrine it is to advocite the elimination of the middlemen in all lines of business. There is nothing new abotrt this and such plans have always failed because they are not in keeping with sound econ'omics' and because ulterior motives atd co-ntained in their inceptitrn.
"In a very real way the iuterests of the manuf'acturers, rvholesalers - and retailers of lum'ber products are ONE' They all depend on one another for growth and prosperity -a"a all three are dependent upon the good will of the public for their contintted success.
"This interdepe,ndence is not always recognized by each member of the'partnership' but where there is such a strong comm,unity of interests, there is an obltigation to learn.
"And th'ere is an obligation to teach. There is an obligation on the part of the wholesalers to teach the other branches of the industry just what the advantages are for both manttfacturers and retailer to deal with'the responsible wholesaler-and there is much to teach.
"Both of the other branches of the industry shottld be given more aufhoritative information about the wonderf-ully perfected sales organizations o{- the wholesalersthe-scbpe of their buying power-the financial strength of that branch of the industry-and the truly great oonstructive work it is accom,plishing in smoothing the path of both the manufacturer and the retailer'"
The Japanese Steamer Milan recent'ly sailed from Hammond's mill on Humbolt Bay with 2,000,000 feet of Redwood aboard for Australia.
There is only one possible way for any square-shootitg man to be honestty happy and that is by doin$ some actual service for his fellowman as he $oes alon$.ROY A. DAII-EY, Secretary. REDWOOD FOR AUSTRALIA
F. G. Duttle, President and General Manager of the Sterling Lumber Company, has returned to San Francisco after a three weeks business trip to D,ubuque and Minneapolis, lvhere he conferred with his business associates. While in, the East, he also spent a few days with his folks, who reside at Clinton, Iowa. He returned West by wav of Seattle and Portland.
Thmdore Lerch reports that both sides of their mi.ll is now mnnin-g and that they are operating to ful,l ca,pacitv. One side of the mill was down for nearly a month- whiie re-pairs werg being made on the pony rig. With this side 9{ 1-h_" mil,l in operation, it will increase th-eir capacity about 40Mfeetad,ay.
^ Ja A. Vaughan, of San Ftancisco, has joined the Junius C. Snead lumb,er organization and will assist Mr. Snead in carrying on his wholesale lumber business. Mr. Vaughan was- formerly connected with one of the large struct-ural steel concerns of San Francisco. Mr. Snead hias conducted a wholesa'le lum,ber business in San Francisco for many years and is well k,nown by the lumber fraternity of ttri Bay District.
Frederic S. Palmer, prorninent lumberman of San Francisco, together with Mrs. Palmer, were recent visitors to L-os Ange'les and Pasadena where they spent two weeks. Mr. Palmer, who is an expert golfer, hid anticipated enter- ing.the golf tournament of the Southern Ca,lifbrnia Ltrmbermen whi,le in the South but owing to its postponment until February 6, he was unable to lemain ovei for the tournament. His trip was entirely for pleasure and he reports an enjoyable time.
^ T. B.-(Tg_d) Lawrenc_e, manager of the Los Angeles office of the Hart-Wocd.Lumber Co., spent several ?ays re_ cently at the company's San Franciscb office. ,,Tedi' was formerly c,onnected with the Hart-Wood Lum'ber Co. of San. Francisco, having beeu pro,moted to the managershio oj th9 company's Los Angeles office last fall. He ieports th.at he is well satisfied with the lumber situation in the South.
An addition costing $50.0C0 will be built at once to their plant at Wilmington Harbor lby The Southe,rn pacific Creosoting Cornpany.
George Peter Thompson, of T'hompson Yards, Inc', of Minneapolis, Minn., is the worldls greatest retail lumber 'dealer.
He is the greatest retail lum"ber dealer for two reasons' First, he operates more retail yards and does a greater retail business than anY other man.
Second, he is one of the most active, vigorous' resourceful, intel'ligent, ancl progre'ssive of lumber merchants' The Thompson system of nlerchandising build'ing materials is one of the modern marvels of the world'
There is no man living who believes more strongly than does George Peter Thompson in the lumber dealer'having just one price, charging it to all mren, and never cutting it under any conditions.
No Thompson yarcl manager or salesman is given any latitude or longitude in price makin'g. They fix their price at what they believe the lumbe'r to be worth, arriving at that price by adding to the delivered cost their 'cost of doing bnsiness plus a reasonable profit. Then they either sell on that price basis, or they donrt sell.
And Mr. Thompson's philosophy concerning price cutting is well worth placing in the' mentality of every merchant' He says:
"The man who cuts his own price t'o get business is either a fool or a knave; either he was asking more than ,the stuff was worth in the first place, or else he is cutting a fair price, which c-rnly a fool will do."
There is a whole lo,t of meat in that cocoanut'
If you want a summer'home in the California mountains' at a irominal cost, it's high tim'e you were gettin$-bqsy,.for ih" U.,it.d States Foresiservice reports that the choice lots i" th. National Forest are going like hrot cakes' At the close of 1922 there were 34ollecriation permits in effect on fh. tlution"l Forests of the st'ate, a gain of m'ore than 1'5 per cent over the previous yeqr. Of this total, 3073 per-it, *.t. for summer home sites, and 288 fror 'hotels, resort-s, municip'al camps and other recreation features' The leading summer-horne Forests are the Angeles-and Cleveland ifr So,uthern California and the Eldor'ado, Sierra, Stanislaus and Sequoia in the Sierra region'
ZGlasby & Uotn'PanY announce has been with that concern for pointed office tnanager of the Bemis, who has resigned to go
that Fred \\/. Davies, who some time, has been aPconcern to' succeed C. B. into business for himself.
The motorship Sierra, or,r'ned by the E. K. Wood Lumber Co,mpany, which was damaged in a collision with the Matson liner Wilhelmina off the Golden Gate two weeks ago and which is now on the drydock of the General Engineering and Drydocking Company, has been inspected by representatives of the various ship yards and the opinion is that the vessel is a total loss. The da,mage to the Sierra, it is c,laimed, is such that it will be impossi- ble to repair her for less than $135,000, the amount for which the vessel is insured.
The Sierra was hit a,midships on the starboard side ancl the inspection showed that she has a ,permanent set of ap- proximately seven inches to port on ,the starboard sicli. On the keel there is a deflection to port of a,bout four and a half inches. The bend on the keel-is gradual and extends from stem to stern. The opinion of those who examinecl the vessel is that to repair her she would have to be cut in two and the middle section of the vessel renewed, which would necessitate the removal of all machinery, tanks an<l bulkheads as rvell as tl.re entire removal of ihe miclships house.
Garry Bennett, of the Bennett-Hamlin Lumber Co. of San Francisco, has returned to San Francisco after a three weeks trip to the mi,lls in Oregon and Washington. During the tl.rree weeks that he was in the North-. the mill$ operated about one week; the heavy snows necessitating the closing of mill operations. He reports the receni snow storms in Washington and Oregon are the worst that they have experiencecl in years ancl caused the cornple,te shut dowr o{ logging operations. At the highest ,logginu camps of the Silver Lake Lumber Co. in Oregon, ;ghi l:g.!.of snow_was reported, rvhile the logging ."ripr'in itre Willamette Vallev reported a snow fall- oi a,bout twenty inches. At A'berdeenj Washington, there was about forty inches of snow reported from siveral of the Gray's Harbo'r l9e,S1ng_concerns. Mr._ Rennet_t a,lso spent seveial days at the Dody I umber & Shingle Co. mill, which concern they represent in Nort,hern California.
The lumber schooner Irene, loaded with lumber from Aberdeen, Washington, made a record run recently to San l99ro harbor, making the distance in nine days, where fift'een to twenty days is ordinary time.
The Hess Bros. Lum,ber Co., Bishop, Cal., has purchased from the Inyo National Forest five million feel of pine and red and white fir in the Owens River Valley region. The price rvas $2.50 a thousand.
It is r,eported irom Eureka that Ralph W. Bull. owner of the R.xy5ids Mill at that point, has iecently purchased a magnificent tract o{ Redwood timber from The Desert Land Company. The tirn,bef rvill ,be manufacturred at Eureka.
John Buckley has finished building a circular mill at Blue Lake, near Mendocino, and has started operations. He is cutting both Pine and Redwood timber, and has a daily out- put of 20,000 feet.
is absolutely free of knife marks. Its SUPERIOR machine work produces a polished'finish which reduces scraping and sanding to the very minimum. This makes SUPERIOR BRAND popular with contractors and foor layerc.
Through snow, ice, sleet and drifts, the food car must make its way ! And it has to get to the camp. With a bunch of hungry men waiting for the stroke of noono delays cannot be excused.
You need a car on whidr you can positively rely. And that is the M. A. C. Utility Gas Car. It is the ernbodirnent of modern ideas and up-to-date rnanufacturing mcthodg into a superior machine that is filting a pressing every.day logging need.
Light, fast, economical, this powerful gasoline<lriven railway car has proven itself the 'mainstay in emergencies in countless cases.
The specifications shown on the left indicate the quality of material and parts built into the M. A. C. Utility Car. It is built to work, not to bc repaircd. Its uses arc unlimited. For hauling, pulling, fire-fighting, (we havc special equipment for use in killing fires) and for all of thc rush jobs around logging operations. Write or wire for our catalog and price. Put the M. A. C. at work in your camps.
Skagit Stecl & Iron lVorkr Sedro-Woollcy, Warh.
Here is anoth€r of those delightful poems by Mrs'- Fred E.--Conner, of Sacramento, wife ofthe head of the 'Sacra-."1o io-'ber Co., and hersel{ advertising writer for that concern.
In the judgement of the The California Lurnber Merchant Mrs. C6nner classes in the very first rank of lumber oo.tr. There is true poesy in her wtitings, together with uerfect rhvthm and meter. The fol'lowing poem recently appeared it on" of her advertisements in The Sacramento n'.'., ttt" remainder of the ad being an extract from The Cutii*"i" Lumrber Merchant on housing farm machinery:
To-day, as I passed by a l-qmber pi.le, I heaid a voice saying, "Wait a while; I'm sorry to interruPt Your walk;But only at times do I wish to talk."
Amazed was I, that with so much ease Boards could speak, that had once been trees, And pausing tdere with no thoughts of slumber I heard theie words from a pile oi lumber' "I came from a forest great and free, I bring you aromas of flower and tree, And I wait to be fashioned firm and true Into a Home that 'maY shelter You. Let the swift years come and go hurrying by, If on'ly again I 'may front.the sky-; Usefui, piotective, -and fair to behold, Kissed ,by the sunlight as of old.
I am moie pliable than steel, And many beauties do I reveal In polished mantel, in column- tall, In gracefu'l archway and paneled wall' I am more m,ore durable than stone. And far and wide is mY record known; For Homes of romance and renown, For treasured landmarks in every town, Have bravely the stor'ms of time withstood Because they were builded of sturdy wood' For stately dwelling or bungalow
I'm the'best m'aterial that you know' I resist the storms when wild winds hum. I do not fall when the earthquakes' come; So buirld your dear new HOME of me
And dreim by your fireside of flower and tree"'
Now this is no dream, for I did not slumber; I heard that "TALK" from a pile of lumber.
A. M. C.The regular monthly meeting of t!r-e Central California Lumberm--en's Club wis held at the Hotel Lodi, I-odi, on February 10. An invitation was received b;r th9 cltlb to visit the redwood operations of the Pacific Lumber Company at Scotia during the latter part of -May or early June' A general discussion was held in regards to requesting the Goiernor to increase the state 'budget for forest protection and fire patrol purposes. Pro{essor E. Fritz, of the Forestry Department of the University-of California, gav-e 1n inteiesting ta'lk on the timber and forest resourees of the state. prink Wells, president of the West Turlock Lumber Co. presided at the meeting. The next meeting will be held at Modesto on March 3.
That stained shingles are being well accepted in Southern Ca,lifornia, in spite of their newness, is the report of Barrett F{anawalt, of the Hanaw:alt-Spaulding Co., of Los Ange'les, who are operating a splenhid shingle staining plant at 2ZO3 Santa Fe Avenue. Los Angeles. -
This concern is using Red Cedar Shingles ,made by The Shull Lumber & Shingle Co., of Vancouvei, B. C., a very famous British Columbia shingle, and are staining them at their Los Angeles plant with Cabot's famoud cre,osote shingle stains, which have an national reputation. The combination is undoubtedly a wonderfu,l stained shingle. . f!..y are using a Cabot shingle staining machine. The bundle .goes righ.t into the .machine withdut breaking the bands, is placed in a tight holder, and then churned ibout rapidly by mechanica,l power, until the stain thor,oughly penetrates the shingles. This is a long tested device,and gives uniform and dependable saturation.
Mr. Hanawalt states that the first idea of the retai,l lu,m. berman is that fhe price of stained shingles is high, and h.e is- busy explaining to them-which is 6asily don"e when the factsare fgured-that this is a far cheaper ,method than putting the shingles on a roof and then having them stained with a brush, or dipping them separately and then , putting them on a roof, and it makes a much betier staining ' job than either. The cost of a good stained shingle G simp,ly the cost of the good shingle plus the cost o"f the good stain, plus a very low cost for siaining. It probably
is stenciled on the baclc of every piece of MAPLE, BEECH, BIRCH and OAK H^A,RDWOOD FLOORING
It is the trademark "EVERLASTlNG" put there as a guarantee of CAREFUL MANUFACTURE and SCIENTIFIC KILN DRYING bV the manufacturers.
NICHOTS & C(})( I.UMBER C().
GRAND RAPIDS, MICH.
"The Hotne of Shilled Woodworhers', Jerome C. Grlppec, Callfornltr R,eprclentatlve
881 Securlty Btdg:., Lor ArgeleB
doesn't cost more than 10 per cent as much to stain shingles in this Cabot rnachine as ii d,oes to stain them with a brush by hand after they are laid on the roof.
Business is good enough so that Mr. Hanawalt has already ordered a second m,achine just like the first to double the staining capacity of their -Los Angeles plant.
John Austin Russ, of San Die,go, one o.f the pioneer Iumbermen of Califo'rnia, died at his home in San Diego on February lZth. A native of Maine, he came to the coait and lived at Tacoma, Wash., when that city was being started. He started in the lumber business at Taooma and conducted a business that rea,ched all over Pacific waters. Later he moved to San Francisco in the same business, and in 1884 moved to Los Angeles and started lumber yards in L. A. and in San Diego. Ife was 86 years old whin he died.
W. V. Struby, of San Francisco, is spending several days at {Santa Barbara, where he joined Mrs. Stiuby who has been the guest of her father and ,mother. Mr. and Mrs. F. D. Stout of Chicago. Mr. Stout is jnterested jn the lum,ber buslness throughout the middle west and is also,a director of the California and Oregon Lumber Company. Mr. Struby is connected with fhe sales department of the San Francisco oflrce of the California and dregon Lumber Co.
Send
Flnish-Pattenr Stock-Shop Plenk
eveqy item \ vard *oct
Our own '.Univerity" Branrd
The use of MENEFEE Stock guarantees satirfaction LB.
MANUFACTURERS
Portland, Oregon
l/ About fifty cats and prospective kittens assem'bled at the Y Elks Hall in Anaheim iast'Friday evenin'g, for their first meeting since Orange County was established as a separate jurisdiction.
Snark W. R. Whitson presided, with the aid of Scrivenotor W. G. I-arrick, who introduced a novelty. Mr. Larrick made a short talk on Hoo-Hoo and emphasized that this new district should always observe the Hoo-Hoo rule in regard to the bringing of booze to a meeting. He then searched ieveral of the men and found five bottles. The first was half full of what looked like gin but when the owner was asked, it was learned that he had named it "Suspicion," the next was cal'led "Junk Grades," the next "Cut Prices," and the matter began to clear up when the fourth bottle was named "Co-operation." The last bottle was found in the hip pocket of one of the Los Angeles guests,--Ed. Tennant.-and he announced that he called it "Good-fellowship." t
Mr. Tennant talked on the benefits of Hoo-Hoo, and Jack Dionne was called on for some of his "Nigger Yarns." Mr. A. E. Fick'ling of Long! Beach made a short talk on "Cooperation," and spun some good yarns.
Mr. Larrick then outlined what this new district intended doing with Hoo-Hoo and announced that they would- follow "the lead of San Diego and San Francisco by making Orange County 100 per cent. He secured several re-instateients and about-a dozen new applications. They expect to have a concat in April and.will ask the San Diego Nine to come and show them how it is done.
Phil B. Hart r,','as introduced as the new ml11gng editor Oi iHB CALIFORNIA LUMBER MERCHANT' hC MAdC a short talk on his experiences in Hoo-Hoo' Barrett Hanawalt of the Hanawa'lt Spaulding Cor-npany told of the success that they u'ere having with their Cabot Stained Shingles, and poinbed orlt the many advantages for the dealer to stock and push this product.
The following have been se,lected as the Nine for the district: Snark, W. D. Whitson; Scrivenoter, H. G. Larrick; Jabberwock, L. L. Isabel; Bojum, H.--M. Adams; Senioi Hoo-Hoo, S. H. Tingley; Junior Hoo-Hoo, E' Bowers; Arcanoper, J. R. Collins;Guerdon, R' A. Emison; Custocation, H. A. Lake.
On February 15th The Los Angeles HooHoo Club Thursday luniheon turned into a surprise birthday Plly'
Jim Chase was nam'ed by Snark Curtis Williams as Chairmin, and he got the gang out by arousing their- curiosity with a live poltal card, telling them there woufld be some fun. The atiendance was as big as the club has ever known'
A big birthday cake, covered with-black cats-was b-rought in, andit was tiren announced by Chairman Chase that the party was a birthday afiair foi Phil Hart. Hart had to maki a speech. The; Ed Houghton went to the piano and sang a song he had especially written for the occasion, and r"tt[ it will.. ;act Dionne totrd some- birthday stories' Daie Woodhead tdld of how he beat the world's record getting out of Tiajuana after witnessing a killing down ihere."He ran his car wide open, but expressed the opinion that had he been on foot he-could have made better time. so scared was he. Junius Browne of The Pacific Lumber Company, who was visiting in L. -A. made a nice little talk on how ihe prospetity of California enthused him on every visit.
The following is the song written and sung by Ed' Houghton, the time being "Yoo-Hoo":
I-ras week Jim Chase saYs Hoo-Hoo
Plans upon a big to-do
And I'11 have to tell to You
What it's all about
Many years ago todaY
Phil Hart came on earth to staJ' We meet ! Oh, just to treat Your birthday once again.
Chorus
Phil Hart! Phil Hart! You're but thirty-one
The cake Jim baked cost him lots of mon.
Your Ma !- Your pa ! Your whole family ! They scold you ! TheY told Y-ou !
To stick away from all Hoo-Hoo.
You dance ! You Prance ! But not like you dicl. At Pasadena My ! You were some kid.
Once you were gentle and meek.
Now vou're as lrild as a sheik.
Werll-eat your treat. Phil-eeP!
.,THE CONCATENATED ORDER OF HOO-HOO BY THIS DECLARATION MAKES KNOWN ITS DE- SIRE TO HELP IN THE FORMATION AND EN- LIGHTENMENT OF PUBLIC SENTIMENT IN THE UNITED STATES oF AMERICA, THRoucH.sudu SOUND AND PRACTICAL PRINCIPLES oF A NC TToNAL FoRESTRy por-rcy AS wrLL coNrit_ BUTE To THE pERMANENCE oF rHp r_uiueEi TNDUSTRy AS oNE oF THE FouNoArroNS oF THE NATION'S WELFARE AND PROSPERITY, THUS, INSURING PROTECTION OF ALL OU,N STANDING TIMBER AND A RE-TIMBERING OF AVAILABLE WASTE LANDS THAT A PERMAN. ENT SUPPLY OF TIMBER MAY BE VOUCHSAFED SOCIETY.''
(Adopted by the Supreme Nine and nrembers of the House of Ancients.)
Announcement of the adoption of the above declaration was authorized from National Headquarters of the Con_ cate,nated Order of Hoo-Hoo, Arcade-Building, St. Louis, Mo., Tuesday, February 13, 1923.
The declaration itself-is self explanatory. The Supreme Nine and the House of AncientJ which sponsored it feel that it is the creation of the best minds of in Organization which has at heart fhe two factors that are recdgnized as the most important, in a contented prosperous nalion first, the nation's home builders and second the material things with which to build them.
The honest in-built e;lity of Weaver Roofing assures a permanence of service and satisfaction which is bound to reflect to the credit of the architect or contractor who advised its use.
You can go the limit in your recommendation and endorsement of
_trebruary sixteenth was a big Hoo-Hoo event in San Diego. It was a surprise part/on most of t,he Cats. I; was billed as a night banquit. -When the gang came, they round aDo,ut torty t.acant seats after the locals had been seated. A rvirc rvas read from Los Angel.es stating that forty L. -A. Cats were-on -their- way to ittend i" n'noJy, and would arrive shor,tly after the dinner started.
Great was the surprise of the bunch when forty wives of those attending mar.ched in, and took those seats.' There was lots of fun. Each member had been urged to attend, not knowing that his wife was coming also.
Fred Hamilton, Snark, acted as Chairman, and the fun rose high. There were some short talks, E. D. Tennant of Los Angeles making one of them, ,and, there was sineing. orchestra music, and dancing. It was voted one of- thl best meetings San Diego evei had.
It sho'uld be related in passing that San Diego was the first Hoo-Hoo Club in the-Unite-d States to start a weeklv noonday luncheon, and they are mighty proud of the fac[. They meet every Wednesday nqonl a;1d visiting lumber_ men are always welcome.
'We guarantee that the roofing will back up your claims for it.
Ife could make it look the same and cost us a lot less money, but we choose to make it as good as it can be made and take less profit.
We ys-e only- IJighest quality crtra weight genuine rag felt for Weaver first quality roo6119, "-rrd o,r, proceEE insur_eo complete saturation with our special weather and wear resisiing compoupd-anj th. Monterey Sand which is imbedded in it is there for keeps.
Your reputation is safe with Weaver Roofing.
The elements seemed to be in combination to prevent The Western Retail Lumbermens' Association from staging the wonderful program they- had-planned for their mEeting at Spokane, -Fe6rtrary 14th to l7th, inclusive'
But *the tilent of the officers rose supreme ovei the obstacle of the terrific blizzatd that not only made cross country driving imp'ossible but also stopped-the trains running into Spokine,-and at the last 'tnoment t-hey improvise.d parts of their program to replace pdople rvho were unable io get there, and w'hen the smoke had c'leared away it was fouid that in spite of all the many troubles that had threatened the program, they had pulled off one of the most enthusiastlc ind interesting meetings in their history.
fh. ttro high lights of the meeting, so far as California is concerned are these:
First, the convention rvill meet next February in Los Angeles. (Porter writes that already several numbers are fixed for the program).
Second, Tht Western Retail Lumbermens' Association wi,ll open a branch office in Los Angeles at once, to serve Califoinia, and Arizona. This has been in prospect for some time, brought about largely by the trenlendous growth o{ Southern Ca'lifornia, and the. opportunity ior association activities in this section.
The California delegation, uametl in our last issue, were very strongly in evidence at the convention. They were "the life of the party" as it rvere.
There was entertainment galore, every day. of the-meetirrg. That wonderful Davenport Hotel provided- sale rei,,,s'. fro* the weather for al'l the dele'gates, and there were +50 oi them, in spite of the terrific storm'
They had a gieat Hoo-Hoo Concatenation Thursday c ve'ning. 'ffr.i had dances, theatre parties, etc', but mostly dances.' Th.re'*as an orchestra on the job most of the time, and the folks tripped the light fantastic to their hearts content, ancl let the wind blow outside.
Tire regular reports were read at the first 'meetingl Welttu"tauy *?tning.' President lgrger made a very optimistic r.pori, and said, in Part, as follows:
l'It .."rrr, to me f would be unappreciative, indeed, did I ";i f..l proud of the honor of app-elring before this audience as President of the Western Retail Lumber'mens' Association. I do appreciate that honor and shall be doubly gratified if I may bring some thought to your m'inds that ir"y ptou" helpfu'l during the coming ye-ar'
'iRather than to revieiv the record of the past, brilliant though the achievements of the association have been, I tr"tiui. our best interests will be served by looking to the futttre. Accordingly, I shall refrain from co'mmenting on the past except to-occasionally mention it in order to more cleailv bring out my suggestions for the future'
"To serve its proper purpose' an association must think in aclvance o{ the tirnes. The ideas which this organization advanced years ago, and which, perhaps, were thought
Due to the small amount of lumber required for door atld *inao*-."tings, baseboard, mouldings. mantel, etc'' the .qost of genuine hardwood finish is very little over that ot yrne or Redwood.
For $50 to $200 extra per room- your client can have his ";i."
-;;;Adork in genuine Mahbganv' Plain Oat, Koa' O"iri..ia Oak or Sou-thern Gum. This will put- his home ii a much higher class for occupying as well as for renting or selling, even after years of wear.
Homebuilders will welcome the suggestion of an Oak rt"i*rt", mantel and book cases of- Mahogany or built-in buffet of Koa, with the balance of the room in the corresponding wood.
We will supply your hardwood promptly and to vour advantage.
by many as being merely theoretical are accepted, workable ideas today. And likewise the ideas advjnced todav will be a regular part of every-day business tomorrow. ThL advancement of ideas is what makes our organization one of the most progressive, aggressive, r.irile, thought promot- ing in all the rea,lm of lu,mberdom.
"Some fear to join an association lest their individuality be suppressed. lllhis is not the case with the Western. but rather does it aim to develop individuality among its mejmb'ers and promote any and all ,efforts ioward -improvement of the business. Any new member coming into the_association, therefore, gets the benefit of the e*peiie.rce and wisdom of the others. And I hope that everyone here will feel it his privilege as well as his duty to tike active part in the deliberations. I am sure theri is no problem affecting any of us that cannot be made more easy of solution.if .brought up,fully and frankly for discussion. It is my belief that there is intelligence enou.gh at this meeting to solve any problem of the retail. lumber business if we give to it our careful thought.
udls listed as national advertisers, and before another twelve months have passed the list will probably be increased by a thousand or more. What has this to, do with the retail lumber business? Just this: that dil of those concerns are going to the consumer with their 12,0N or more articles. They are reaching them with t'he m,ost alluring pictures, both of brush and of word and they are selling them a tremendous amount of ,merchandise. Some of the articles are necessities, some oIl them are comforts and_ many are luxuries only. Understand, I am finding no fault with the system, but they are getting ,money f-rom y.our customers and from my customers. They are get- ting money for things that aie not nearly so i,mportanf as " .ho-g,. or garage. or. implement shec, or many, many other things our materials will make.
.
"Thg words "competition" and "competitor" have always been the biggest bugaboos in the ret;il lumber businejs. We have looked upon the man who ran the ,other lumber yard as our only competitor. We have not realized that the automobile man, the ,clothier, the jeweler, the ,life insu,rance agent, the. get-rich-quick artisi, the oil sales,man, all are ou,r competttors tn one way or another. They are all after the funds of our communiiy.
"There are today no less than l2,0CO firms and individ-
Now is the time to place your orders for 8 foot Douglas Fir CAR STRIPS. We have a few cars left.
Ask us about our 4/4 Yellow Fir Kiln Dried SHOP. Price and quality considered, it is a dandy money-maker for you.
"What are we going to do about it? Whether we believe in the theory of advertising or not we shall be compelled to use it or some other method of intensive sales piomo- tion else the consum.er's money will be spent foi other things and trickle out before it reaihes us. [n other words. the retail ,lu,mber business must fall in line with modernizing processes to compete with other lines of business.
"This new order is going to make better merchants. Ere long the average of us will be the equal of the most progressiv'e of today. I think I see in the future the lumber store r,vith all its factors for service. f see trained employees who are experts in the various branihes of building and decorating. , I see a new p.lace for wom,en of advanced ideas of planning, of finishing and furnishing a
Unstintingly, Time, Brains, Millions, have been Epent to develop the heritage of worth, quality and standardization found in Pioneer Products.
An ever growing patronage of satis6ed customerg has justified the steadfast faith of the men who believed in and have wrought the Super Quality merchandise of the Pioneer Paper Company.
home. A few women have taken up this line of work and are meeting with unqualified success'.
i'I confeJs that peisonally I have .been somewhat slow to appreciate the lpportunit-ies - beckoning to those who ;";id' render th. b;;p.; kind of building service' Or rather, I may say ttrat I have been reluctant to take up the ,rew ordir because 'of the responsibility involved. and the work entailed by establishing the best type ot burtdrng service. Yet, I am convinced the greatest success wrtt coine to those of us who are willing and equipped to rende r the most helpful type of service, and to whtch servlce tne consumer is reallY entitled."
-"d"t nuttell, oi San Francisco, read telegrams of good cheer to the meeting from Peter B' Kyne, W' E' I-andram' and Jack Dionne.
Hi was also appointed a committee of one to draw up .".ot,rtior,, of condolence regarding the death of Shad itiit", Managing Editor of flre California Lumber Merchant, which he did.
Secretary A. L. Porter's -report showed that the Associti,on is in grand shape, and gbing forward fast'
One of thi Ieatures of the first day was:
"A Practical Demonstration" of S"""" A. Pip's Office-"Jhg Wrong Way to Handle a Customer." - S.""" g. Pep's Officg-"Jhs Right Way to Handle a Customer." - gt t"-.t L' Logsdon, Manager, Boise Payette Lumber Cotip"nv. Kuna, I"daho' and George C' Power, Manager' B;i;;F;y"tte Lumber Co*p"tty, \1Tn", lclah<-r, under fhe direction-of C. W. Gamble, General Manager' Stage and Scenery by Davenport Hotel' Th"-ttu-.t Pip arid Pep by oourtesy of Gu'lf Coast Lumberman.
Discussion.
Tom Shields, of Seattle, and Lloyd Spencer' of Seattle, entertained the convention at different times with cleverly told stories an<l impersonations. Shields is a saw man, and Spencer is a newspaPer man'
I. S. tVitt;ams, talk on 7'Capitalizing on Color to Increase Sies" was one of the brightest talks of the meeting' It was really a crackerjack selling talk that went over strong' Mr. Williams is head of the Williams Stained Shingle Co', of Vancouver, Wash.
The following were some of the high lights of the convention program:
Address-lMr. J. H. Bloedel, President Bloedel-D'onovan Mills, Seattle.
Sales lfa'lk-"A 1\Iodel Chicken Coop," Mt' J' P' McEvov. Kirkland, Wash.
"Experiences in the Operation of a Department for Application of Roll Roofing, Built-up Roofing also Depart-
P;UL BUNYAN LATH, rheathing and lath combined in one'piece. A p"r' fect bond for stucco. A solid iob of rheathing. One lesc item of material to buy. Reducec cct.
ment for Laying and Finishing Hartrwo-od Flooring as Pari of Retail YirdlService," Mr. W. F. Connor, Wenatchee' Wash."'iDo"s a Retail Office Designed to Represent a Small Modern Home Help in Putting Oqer Sa'les ?" Mr' Jack Young, Wenatchee, Wash.
"Is"a Reliable Plan Service Necessary in Operation of Retail Building Material Business," Mr. E. E' LeValley' Cashmere, Wash.
."lVood-Wholesale and Retail" and "'feams vs. Trucks," Mr. Dick Riggs, Bel'lingham, Wash.
add1s55-"tfhe Value r:f Frienclship," Major E. G. Griggs
President, St. Paul & Tacoma Lrtmber Company, Tacoma'
Add1s55-"The Other Fellow," Mr. Frank H. Beckmann, Vice president, National Builders Bureau, Spokane. -
"When and How to Get the Money"-Mr. Frank Kendall of the Potlatch Lum'ber Company, Spokane, Mr. Howard Crawford of the Tum-A-Lum Lumber Company, Walla Walla, Wash.
"Expert Knowledge of Constructi'on a Necessity- ".t-d Business Getter. How and Where to Secur'e That Knowledge"*Mr. 'J. A. McDonald, International Correspondence Schools.
Some Real Retail Problems-An open Forum led by H. A. Templeton, President lMonarch Lumber Company, Great Falls, Montana.
One Hour's Discussion of Our Problems-Leader, Mr. I. G. Kjosness, Manager, Madison Lumber and Mill Company, Lewiston, Idaho.
"service From a Buyer's Standpoint," Mr. Paul Schedler, President, Shedler Investment Co., Home Selling Specialists, Spokane.
A song or two by the entire assembly, led by Mr. H. L. Masterson. "O'ld Saws," T. M. Shields, Simonds Saw and Steel Company.
, Address--"C)rganization and Education of Our En:ployees," Mr. A. Schumacher, President Home Lu.mber Company. Spokane.
Beautiful Moving Picture entitled, "A Trip Through California," courtesy the Paraffine Companies, Inc.
A trip to the saw mill plant of the McGoldrick Lunlber Company, for a demonstration, discussion and observation of various grades and types of Inland Empire lumber.
President, O. A. Spear, Smoot Lumber Co., Provo, UtahVice-President, Howard Crawford, Tum-A-Lum Lumber Co., Walla Walla, Wash.
Directors: W. C. Miller, Columbia Valley Lumber Co.. Seattle, Wash.; C. J. Baldwin, Baldwin Lumber Co., Bridger, Mont.; W. C. Culbertson, Rio Grarrde Lumber Co., Salt Lake City, Utah. Next Meeting Place Los Angeles was selected as the meeting place for the 1924 conveition.
Buitding lumber and Finish. Factory Lumber. Pattern Stock. Wi& clears and uppers for drainboande end *elvrng. Siding and Moldingc, [.ath and Shook.
-One of the-greatest gatherings of notables in the history of Hoo-Hoo is certain to be had in Tacoma, Wash.. earlv il March, when Major E. G. Griggs, past Snark of th-e IJniverse and now High Priest of -Osiris, wi,ll stage an Osirian Cloister meeting and initiation.
At the same time. Vicegerent Snark Geo. J. Os,good is making plans for a rec.ord breaking concatenation *in Ta!9n1 In reporting these plans to National Headquarters Mr. Osgood says he is ,making every effort to round up the largest class ever taken into the Order. Kansas City hoids the record but men of his deter;mination will bear wa,tchlng.
-8b"" L. Shaw, one of the _r'alued and popular sm,p,loyees of Charles R. IVIcCormick & Co. of San Francisco. surpiiserl his friends last week by failing to put in his app.arnn.e at the office. On further investigation by some bi h;. coworkers, it was discovered that lie was married on Washington's Birthday to Miss A,lice M. Marshall of San Francisco. Mr. Shaw has a large number of friends among the lumber fraternity of San Francisco Bay and his mariiage was a complete surprise to them a,ll. He has been coir_ nected with the lum,ber department of Charles R. McCor_ mick & Co. for several years. N{r. Shaw is a graduate of Stand-ard University; a veteran of the Worlcl W*-ar; a mem_ ber of the American Legion; a member of the San Fran_ cisco P-ress Club; and his always taken an active part in civic affairs of San Francisco. At last reports, they were honeymoonins at De.l Monte and other Southern Caiifornia points.
The Angeles Lumber Company is the name o{ the newest wholesale lumber yard in Los Angeles. It is a n.* y"J and a new company, headed by Mr. E. C. Blake, who'was tormerly manager for The American Trade Companv in Los Angeles. Mr. BIake is president and General Manaeer. and W. M. Wilson is Vice President and Secretarv. ifr" new yard is 'located on East Fifteenth Street in the whole_ sale lumber district.- -The buildings are now being com_ pleted and they will be large and commodiou., .3rre.irg !wo.ac199 of ground, and the stocks are being "..ur,l.i lated. The business wi,ll, be principally hardwJod, ancl a complete line of Southern and Noithern hardwoods will be in stock at all times. western softwoods wilr be tto.k.,i also.
^ R. F. Pattison, of the California and Oregon Lumber Co. of San Francisco, advises that his father'""a -oi-fr"., Mr. and Mrs. G. W. Pattison of portland, Orejon, h;i; arrived in San Francisco and plan on making tf-,.i? fro-" in the future in California. Mr.-G. W. pattis& is one .f tt; older lumbermen of the Northwest and has held
,._ sponsible_ mill positions in the north. IIe was the firsi su_ perintendent of the p"{f & Stoddard Lumber C"-p"* (now Do_{y I umber & Shingle Co.) plant at Dody, flirrf;_ ington. He has now retiredlro.,t'he lumber business.
-__C. Stowell_Smith, Secretary-Manag.er of the California White and. Sugar, pine Assotiation,"was the association representative at the california Industrial c""""niron r,"rJ at Paso Robles on February 23 and, 24. Ur. S-ilf, i"l turned to his San Francisco headquarters the ratter pait-oi the month.
We've got the quality of goods to supply the Southern C,alifornia lumber hde, and above all, we have the ability to give unequalled service in the matter of delivery. We make
to any part of Southern California on Stock Material
One week's delivery on Special Manufactured Material
We carry in stock a big supply of fir and white pine doors, windowe, and sash. Also glasr. Also fir and redwood columns, fir and redwood garage doors.
WE MAKE SPECIAL INDUCEMENTS ON ORDERS OF 2OO OR MORE OPENINGSI
If you want Quality, Satirfaction, Scrvicc and Fert Delivcry, Writc, Vlfirc or phonc Ur.
Telephone: Pico 6740
This space is at your service for want and for sale advertising. Advertisements fo, h"lp, for employment'or for sale can be run in reading form' The rate on this advertising will be $2.50 per colurnn inch'
Wan't young man with thoroug-h knowledge of accounting to tat<e tultt charge of our office. l\4ust.-be quick and a'ciurate at figures, attd ha'tte had actual retail lum'ber yard experience. Good opportunity for some bright, live,- and u-bitio.rt young min to woik into responsib'le position' Salary in propoition to capacity, prefer to pay for. high class'man. ' Give full particu'lars as to 'previous experien-ce, references, and address in own handwriting' Postoffibe Box 672, Santa Barbara, Cal.
R. A. Hiscox, president of the Western States Lumber Co*p"rrv of San Francisco, and L. L. Long, president of tn. Fr"tit P. Doe Lumber Company of San Francisco, have ."""""."a that they have obtained the stumpage rights for "Uo"t "". bi'llion feet of White Pine timber located in the slate of Durango, Mexico. The timber lies in two contiguous tracts; one tract is known as "Coscantate," c'ontaining about thiriy thousand acres and has a stand of -appro.xirnatelv 300' rnillion feet of high grade timber; the other tract'is known as "Cuidad," which contains about sixty tnout"na acres and supports a stand of about 70O million i;;t;f timber, of even i"tt.t quality than the "Coscamate'"
Itt. Hiscox'and Mr. Long, aicompanied'by W' P' O'Con,ro., "r, expert White PinJmill man and grader.of Stocktorr, ....'rily made a personal cruise of these ti'rber tracts ancl were iety *uch impressed with its character and onrtitn. The timber is of good size' from 12 in' to 36 in' in ai"io"t.t, averaging easily five 16 in. logs.to the tree and the trees are ta[, Jtraig]rt, and of good rnerchantable lengths. The topography of the tracts are flat and gently rollTng table landi, indas a logging proposition, these tracts cannot be excelled.
From observations made at several of the small circular saw mills now operating at close proximity- to these .tracts, it *". found thit the lumber'manufactured from this timber was as good on the average' and.some of it was better than Califoinia White Pine. There is a good demand for Box Shook in Mexico, and owirrg to the limited supply, large quanities which pay Mexico import duty of $4'50 per
Mr. Proprietor:
I understand you are desirous of interviewing-a first c,lass, retail yard 'manager. One who is married, 35 years "f "g., thorlughly exp-erienced and up to the minute in meth-ods and eipetting'to make a change of locati'on' Add.ress me at once as H. H. J. in care of the California Lumber Merchant.
thousand board feet, are shipped into Mexico from the United States. Theie is sufficlent Mexican demand to ab*.U "if the Shqok that could be manufactured' The Common and Upper grades, in addition- to supplying the loca'l demands, *iti b"--".keted in the United States, excepting ioi *t ". amounts it might be deemed advisa'ble to divert to foreign markets.
The Eonditions of the contract entered into calls for an operating plant capable of sawing thirty million {eet per "irnrr-. -Th" pt.."nt plans cal'l fbr the construction of a mill cutting from 50 to75 M board feet per ten hour shift; after the fiist iew months of operating, a night shift would be put into effect, which would easily 'give the required oroiuction. \Veather and climatic conditions are such that ihe mill could be operated twelve months durin-g-the year'
A branch line of the National Railways of Mexico, on whiih this timber is situated, runs from the main line at Torreon in the State of Coahiula, westward through Durango. and thence west to rvithin ten 'miles of the "Coscofirate." From this point a line is surveyed to the Paqfic Ocean, a distance of a hunclred miles to Mazatlan, the Pacific Coast Terminus. With the comp'leti'on of a railroad to the Pacific, this port could be used for shipments 9f B9* Shook and Lumbei it to Satt Diego and San Pedro, for the Southern California market, and will a'lso act as an outlet for parcel and cargo shipments of-'lumber to Australia, Wesi Coast of South Ameiica, as well as the Atlantic Seaboard of both North and South America.
Arrangements are well under way for the financing of this lar,g"e project and there is no doubt but at an early date construition work wi,ll be started for the marketing of these large 'bodies of timber. Mr. L' L. Long has returned to M&ico again and will complete the arrangements for the taking over of these ti'm'ber tracts.
Douglas Fir
Northern White Pine
Idaho White Pine
Western Soft Pine White Fir
Pacific Coast Hemloch
Washington Red Cedar Red Fir and Larch
Noruay Pine
Cedar Poles and Piling
General Offices, OId National Bank Building
SPOKANE, WASHINGTON
BRANCH OFFICES
..Room lg0g, 220 Broadway Baltimore, Md. . 9l2 Lexington Bldg.
New York, N. Y.
chicago, Illinois 1052 cont. & com-'l Nat'l Bank Bldg. St. Paul, Minnesota . .302 Merchanr's Nat'l Bank Bldf.
Minneapolis, Minnesota .... /40 Lurnber Exchange
Denver, Colorado . . 106 Chamber of Coirmerce
Selling Representatives for Cloquet Lumber Co. ... Cloquet, Minn.
Johnson-Wentworth Co. ... Cloquet, Minn.
Northern Lumber Co. ..-. Cloquet, Minn.
Snoqualmie Falls Lumber Co. ..Snoqualmie Falls, Wash.
Boise Payette Lumber Co. ..... Boise, Idaho
Bonners Ferry Lumber Co. Bonners Ferry, Idaho
L{umbird Lumber Co. ... ....Sandpoint, Idaho Potlach Lumber Co. ......:... potlactL, id;h; Edward Rutledge Timber Co. ........Co.", aet""", ta"to weyerhaeuser 'I'imber Co._... Everett, Wash. Victoria Lumber & Mfg. Co., Ltd.......Cn".""inus, B. C. Weyerhaeuser Timber Co. ('Baltim.re gllti gatfimore.
Md.
District Sales Managers
R. W. Hunt Everett, Washington l. e_1if lO Weyerhaeuser .. .. .... Coeur d,Alene, Idaho
R. E. Erwin Boise,.!d1ho e. p, ry._t"gt;;.:.......... Sand point, Idaho
S. P. Johns, Jr. ... Snoqualmie Falls,'wash. rj. -l,l. p"r-;t-.:.::.:.....
P, M. Lachmund potlach, Idaho C. l.-Urf.".".y'..:................ Baltimore. Marvland
.i'^...-Tt.hDartlmore'I- District Traveling Representatives
Bonners Ferry, Idaho
Lawrence, Don. District Manager, 1024 Old Nafl Bank Bldg., - qro""it, .H_M,. 116 Trowbridge Av_enue, Grand Rapids, Michigan.
Spokane, Wash.
r.i.J., r{.-'c,-6i"t,i"t Manager, r0sz cont. & com,r Nar,r Bk., il::f*d;.{;r.l;"1#t*1?;,i:t-:[F,'t,*];r!il;;;.:'.o,*"", u,.
Chicago, Ill.
cr't', n--v.,-iiistrict Meager, 8r2 Merchants Nat'r Bk.,st. paur,^Minn ilJ*ht,,3:'.l1ti*3r3';"t t;$l"I;til1"t"i"5"t"Id";'":f'Af,':"1[-,,r' b'"b'i*{; fl ''.1"ffii,.",_sb-,:r'.Stt*at:,"*lu+:;::;;;;"c;il:'" ir}tf*ri';"j;*:ill"l#j.i*jjbrril",-.qg ' Lnlca' {!ili'rl;{; axq,iH?,ff*"t f#\?i"!"?giocr'i".*, r'. ffiiiiji:u.rl_nrr"i'# ff':{H"-i"li'Jfiil$k,".
Grace, H. H., ,B Lexinston -ltve:, q"irrtriqc"- iiti, -it4""". M;c;i;e, W. D., Box {12, Kenosha, W.icconsin. willimson Nicholas- oalts--H.ot9l, sott""n"l,+'r1""". williams, E 4. p. o. Box 26?, Eau claire, wigconsir.
Goodrich, H. P..40E west rt-sth-sir..i, lGi"-%til,-ir. v. arcrribara, r. s.i !zoa^bg-*ip?ii .nr.rr", Davenport, Iowa.
McKenney, H. O., New york, N. *.,-rCos,"zb-ii;:;l;;i. $;;i",r, 4. L., p. o. Box Gr, Waterto, rowa. Gifford, E. O.. New Harrford, N. y. n".Iiu",-ii.[.,-i"_. b. il"??2,*'lral]shautown, Iowa. ldmbold, J. H.. Christiata Siree!, N. Tonawanda, N. Y. Hedlund, O. _L. P: O. Box el4, Sioux City, Iowa Millener, s. P., 5s Grove Street, t'";-;!J;;'Ii:-Y..'' w,uiansm, ui" w.,'si--Loiii",-'mi""orri. Goodhue, T. H.. s60 Eagtern-park_wav,-bi.LtV",'N. v. Mclniyre, C. p,a*ir,'p.-o- E-"i'zz, Kesas city, Mo. wood' Glenl E,' Port Jervis, New yoi-li. parsois,'J.'Taylor,'p. o. g"; sit, st. Joseph, Mo. Perdew, G. G-' P. o- Box 145,-East onnge, N. J. Isenberler, c. E, in L""it"i ei"6*!L,-irairi"Z"poii", rrai... Fredrickson' A. N.. 170 we3_t'state-streei, Trenion, N. J. W"to;;, Aryrr r-,'zlo t-r-t"r-g;change, Minneapolis, Minn. Kav, Harrsr A.' l2 North,Frazie-r-.rlt.,-Phit.a"iptt., F.. Robirtson. r. .1.,'zlo ttmil E-*"rr"rg", Minneapolis, Minn. Monison, John, sterling Hotel wilke;ba;e;-F;-- - Stewari, 1.-a., ii"i.lirn"iJl lr,ii"i"""t".
s-hurtlcff, -E. N., r3:t !ti'alnut.St., g"t"i"t"._g, 1i;". x""r.lEa*ara L.. ,ll.r"iJh", iiii"i.""t".
Knox, G. B.' 320 so. Linden Ave-., pittst"rittl'p*U"iiig:, I. J., !zs. World Herald Building, omha, Nebraska. Feinaugle, L. _J- s?sz carnegie ,c,'.., Fitiifr"igi,'r". - Roy, Hj e., r. o. s"i i0r,-r-i*Jr", Nebraska. Emer-son,-F. G- 912 Lexington_Bullding_, eaiii"mJr!,-Maryland. fi;;t""" *: n., F. o-s;'srZ'-i*t;rs". Nebrska.
Tuerffs, J. P., Miami Hotlt,_Dayton. bt;o. --- -'-- Loisel.'S. M.,-p,-O.-S-o;-liilf.r"if"ff, !.{ebraska. luppe, L._!V._Rogge !^tel, T.anejville,_Ohio,. Willrams, Eart D.. p. O. Box lts, Sioux Fallc, S. Dakota. Bushong,. E. E.-18ee €olonnade Road.'cleveland, ohio. na"rvritt"i'. l.'j., Cih ;;;. e?;f 5tr*r-wiil*i*"15.b. Lucas, C. S., Toledo Hotel.- Toledo, Ohio. Boileas, R. Iltr..'p. O. SiiOiq. Mi""t,-N. O"i"J. More, Uuglres, Puritan Hotel, Indiuapolis. Indiana. Bovee, C. L.. p. O. Bor 812. Billincs. Montana. collins, B. D.' EEs4 David Avenue, Detr;it, ui"tig"i. u""p"""ial"c. H:; ?zr-whir;--6;1iii";;*
They were the picked beauties of his entire kingdom. He picked them himself. Yet not even the most beautiful of them ever knew the delight of a built-in bathroom caf,ing1-\ 'ith adjustable shelvesnor even the joy of primping before its beautiful clear plate-glass mirror.
-has come down to us in song and story as one of the wonders of all the world. Yet there wasn't a genuine "convenience" in its architecture. There wasn't a disappearing breakfast table in the whole temple; not a built-in ironing board in the place.
A 5-room California bungalow contains more reui conveniences than all the palaces on earth.
SAVE space, constructiont time and moneY
PRATI - WARNER "built- with- a. consciencc' Products will last as long as your house itself. Avoid later resrets. Provide ihese deliehtful modem im. provemints in your new home NOW. Their low - price will rurprise you.
Pratt & Warner
1635 Staunton Ave.. L. A.
Phone S32Af-J
is the lumber merchant who sells the home owners and home builders of his territory, modern improvements that make home better and dearer.
Pratt & Warner built-in features help to glorify the home, and are immediately attractive to the prospect.
PRATT & WARNER
1635 Staunton Ave.
Los .Angeles, Cal.
Gentlemen: 'We want to learn more about your line of built-in lroning Boards and Bathroom Cabinets. Without obligation to us, send details of your proposition.
75/" of all homes built in Southern California in 1922 installed built-in ironing boards.
There are more Pratt & 'Warner ironing boards sold today than all other makes combined.
We want you for our agent.
Mail this coulx)n now.
