In All StocL Sizcr
QUARTERED RED GUM
UNSELECTED GUM
QUARTERED OAK
PLAIN OAK
BrRCr!
ELM
BASSWOOD
WALNUT
TOBASCO MAHOG. ANY
BATAAN MAHOGANY
DUALI
OREGON PINE
permits us to carry in stock a greater volume and variety of stock than ever before, and to handle it with greater efficiency. Your trade demanded the enlarged quarters and now our increased facilities are at your service.
Ordcr: for frctory rhipmcrltr in rpccirl dlmcnrionr - rnd eoartruction rolicitcd.
_ Incorporatcd undcr ttc hwr of Califonir J. C. Dionne, Prcr. end Treu.; pbil S.-H!ri';Vil,c--p;;i;-T. E. tttarUn, Scy. Publlrhcd-thc,ftt and lSth of ctch nontb rt Iu-e CENTEAL !n ru)rNc, r-os .lnceleS, C.qL.--rEL-Epn6'ire vaur" ss Enter.d qr Scond-ctui_uttcr Scpt6biq-zs, tlz, i-ttiFctjthE-J - Ian An3clcr, Crltforntr, rindcr Act'oi fruJf { irrg------ -'
Notthwcrtcrn Oficc !f Northw.3tcn Bk, Bldt Portl..d, Orcaon
SubrcriptionPrice.$a00pcrYoarI.o.qANctrrtrscAInno',.Advcrtilin3Retc si"sb e;;L; lil'It. "'"1. LOS ANGELES, CAL., MAY 15, 1925 on Appticetio
Portland, Ore., May l3th.-..The market at tbis point is weak right at this time and the mille almoet without exception report a pqrr demand. Practically all orderr placed are for immediate ohipment indicating, we believe, ttat retailers are now wanting the mills to carrSr their stocks for tbem. Prospects are that a good proportion of the logg-S camps will close June frfteenth and stay down for ninety days. Of course the mills will close earlier than this and will no doubt stay dovrn longer than usual this year."
Seattle, Wash., May 12th.-..While the past two weeks have not shovrn the activity that we experienced in March and April, mogt mills and wholesalers are of optimistic frame of mind, mainly depending on increa.red rail business for summer volume. California demand ic not up to expectations and feeling is that their yards are buying only for immediate needs. Middle West wilt have prosperous year benefiting lumber industry. Cutting orders bringing fair prices, to get better as mills and camps close for sixty to ninety days.tt
Sacramento, May 13th.-"Building for May at ttis point will be normal, and the lumber business has no kick com-
ing at the spring conditione. Pricer could be better, whole sale market about the same ar durins lart month.t'
San Francirco, May l3th.-"The Douglas Fir and Red wood market conditions have shown no notable change il ttre past two weeks. California Pine volume b with the mills holding to curtailment pnogram. Pricec both retail and wholeaale, and the retail volume could some improvement.tt
In the routhern part of the state an encouraging of good sized orders have been placed, rince May first, it is generally thought that a turning point has reached, on the price liste. The retail volume hac better than was expected, cauring rome of the retail to cover on stocks they have been needing for rome Building in Los .A,ngeles ir going on, with right close six million dollars in permits irsued, to the night of the l Receipts at San Pedro, to the night of the l3th, slightly over sixty million feet of Fir and Redwood.
Member mills of the West Coast Lumbermen's tion, in their last report, show a weekrs cut of IOB feet and new business totalling IOO million. They rmfilled rail orders for 5,667 cars.
The Redwood Auociation milla report a week's cut ?,7OO,(XX) feet and raler of 6,500,000 f€et.
I|/|ray 22 and 23 are the dates selected by the ComIrutteS on Arranggmenta, of t[e San Joaquin Vdley Lumbernren's Club, for the Joint Meeting of their Club, the Sacramento Valley Lumbermen's Club and the Central Valley Club.
This meeting is to be conducted by the San Joaquin Broupr tte members of the other two clubs and tleir ladiee, to be. theh guests.
Complete arrangements had not been made, at the time of going to pre$. Secretary Frank Minard har annorurced that the firrt day of tte meeting will be consumed in a trip into the SW.r Pine fore*, back of Frerno, and on Saturday, the 23rd, they will have a noon meeting, with a large prograrn, with poaaibly a Hoo Hoo Concetenation in the cvelring.
- Every now and then I meet some gruff spoken, stiff necked, big headed, grouchy bounder, who knows no opinion but hiJ own, gives'no thought to thi othei felljw, acts Iike a czar, and looks upon _himself as somethiig exceptionaily fine that the Lord his by extra effort turned out, and I think that that muit be fhe sort'of bird that Bobby Burn's had in mind when he said:
"Oh, would someone the gift would gie us
To see ourselves as others see us.', fsn't it both strange andqueer the perspective that this sort of person gets concerning those characteristics that go to m;ke bigness and greatness.
For this sort of man always thinks he is a great man-at the worst a BfG man.
The thinkers of the world have all agreed upon one fact concerning greatness, which is, that great men are invariably kindly, gdntle, simple men.
Trace the history of the world, and you will find that this is true.
Trace the history of our own nation, and the fact is forcefully driven home.
Severe men' grouchy -u_1,_9Y9l!earing men, strongly self-opiniated men, self-loving men' ungenerous men'-are NEVER g-reat men, and seldom do-es a man possess any o-f these characteristics who can claim to-be a BrG man. Very seldom indeei.
The fact is that men who travel much, see, hear, think and do much, have discovered this very interesting and_pertinent fact-that LiTTL'E men are hard to'get to, and BIG men are easy of approach.
If you are in New York and have some business you would like to transact with the bigges-t. banker there,. you send -in your card, and the next thing you know thi"- Lrr"y 111"r, is shaking hands with you, and teiling you just when you ""r".d" him and tell youi business story.
But you meet more little men, the world over, who are "in conference" and can't see you' or whose secretary makes you- tell the story of your life, how much you weigh, who you.?1e' -what_you want to see this business coloisus-about, eic., etc., etc.jbefore you can possibly be ushered into the august presence.
And whenever you.meet tha.t experience y!! ca1 know without anyone telling you, that you have a meital "pee-wee" to'contena ivittr. Never a doubt aboui it. you can get to se.e a really BIG man without trouble, embarrassment, or unnecessary efiort, anywhe-re, anytime.
. Just al Jqu meet socially unfortunate people who think that they way to demonstrate that they ARE some punkins is to "snub" somebody on every occasi,on-lhus demonstrat- ing.their woeful ignolance of what "gentle-man" 6r "gentld-woman" really means, so in busrness- you meet a great percentage of mental light-weights who become obscessed of the notion that they must dembnstrate-iheir size and]station-by unusual show of pomp and Power.
To- both classes, this fi_ne thought is recommended for mental digestion: "Without subtle. imaginatlon, a broad spirit- of charity and tolerance for the feElings, rights, and yelltlngs_ of_others; without- vision, sympithy, and sincerity for the othEr m"-rr, " *"r, is JUST MUD."
TFHREE months a€,o we announced the openin$ I of a new Creo-Dipt factory at Vancouver' as well as the establishing of a Los An$eles office in charge of Guy M. Rich.
That made available to Pacific coast retail lumber men the same type of Creo-Dipt service that has always been given in the east.
As a result, the sales of these fine cedar shingle-s have takeri an upward leap that-has gained qqic\ profits for the western dealers who have standard Creo-Dipt colors in stock.
These are the only stained cedar shin$les that are nationally advertised-the otty ones that are known and demanded throughout the country. Every individual Creo-Dipt shingle is lOOft perfect-cut from the finest of strai$ht $rained cedar' treated with preservatives andstained. And bear in mind that we sell only to the retail lumber dealers. All inquiries from Creo-Dipt advertisinA in the Saturiiay Evenin$ Post, Good Housek6eping, House and Garden, House, Beautiful and othei'publications are referred direct to dealers who cooperate with us.
A carload of Creo-Dipt Shingles in brown, $re-en and Aray, in sizes best adapted to buildin$ styles in ydur- iocality will take care of 90% of your requirements. Address
* R. F. Hammatt, Secretary-Manager of the California Redwood Association, announces th]at 48 certified architects in California submitted a total of Z8 designs in the "Small All-Wood House Contest, recently con-ducted by the Redwood Association."
The Jury of Award-Messrs. Earl Bertz and Ernest Coxhead of San Francisco and Harris Allen of Oakland, (.alpointe.d by the San_ Francisco Chapter, A. I. A.) made the six following awards :
R. D, MacPherson Los Angeles
J. C. Simms I-os Angeles
W. G. Byrne Hollywood and
R. D. MacPherson Los Angeles
R. D. MacPherson Los Angeles
No awards were made in the $4000.00 and the $3000.00 classes.
In addition to these awards, the Jury recommended as
lttokg and dust fever and sweal
vi,'orthy of publication-, 16 designs by 11 architects (to each of whom we have ofiered a Iash bayment in addition to sums coyered by definite awards) is'follows:
Author City
[. C. Simms Los Angeles
L. N. Barcume Sacramdhto
W. 9.Ey.ne Hollywood
W. L._Campbell Los Angeles
C. F. Maury San Francisco
A. R. Widdowson Los Angeles
Natt Piper Long Biach
L. H. Lippiatt Alhambra
Dean and Dean Sacramento
H. O. Sexsmith Los Angeles
Rolland H. HolbrookLos An[eles
Mr. Hammatt states that the brochure, which will be at- tractively arranged and illustrating the desisns receivins the awards and honorable mentionl will be r-eady for dis"- tribution in about 30 davs.
The damndest s:eason I've put in vet: All you can hear, or think, br do,'
I-s_ fighting fire the seasori through.
$l other work has gone to pot,Our working plans alre compiotilv "shot."
_(Sufrering cats-, will it never raini)
My heart has a knock, my nerves are fraved.
!{f stomach's gone, my feet are splayed" -
!4y gyes are dimmed from the back-ffre smoke, ttd_f lunSs are sorq and my back is broka
(Out in the West, where men are merL
It hasn't rained since God knows wheirt)
Yitt e-rlp ald- a crackle, a rumble and roar; IY_:_ c"tt f-or hclp and try once more.
(When winter co,mes. wi won,t bc Eorcl) The open slxlccri are free and dcco. Ttc mountain slopcs are l,ong and'stcep;
il'$: ffitffi
soenery is \rhat some folks mav desirc. But it's rotten stufr on a forest'firc.
_(OF, -qF ny_ Cat. is a joyful land; It is like i{_t Aift-Nature drandt)
It mushrooms up and drifts arryiy. -'
A column of smoke and a windv dav:
But_ under that olllar of pearly gay,
Is the sarne old fight in the same old way.
Thirst and Eweat, worry and srime:
She's jumped the line timc aftir tirrire
4 holiday for rnc would be, On a southern isle in a balmy sca, Where I could sleep, and eati and- shavc. And bathc -mysclf in thc p,urile wave; In its tropical rains with its clad do,wnoour. I'd dream of thc Summcr of Tienty-four.
Opcn Storagc - Spur Treck Fecilitier
Location: Oakland, Cal. (Industrial Center of San Francisco Bay District).
Area: Any quantity up to 200,000 square feet.
Description: Level, high and dry, Ilcation: East Oakland in center of new indus- trial district, Rental: )(c to yac per square foot per month.
Available: For immediate occupancy,
Duration of lease: Optional.
Power: Competing power lines.
Elevation: Good.
Labor supply: Good.
Fire Hazards: None.
Climate: Best in Bay Dstrict.
Fre$ht Depots: Near S. P. and W. P, for L. O. L. Snrpments.
Other advantages: Various-good streets, water, sanrtary sewer, etc.
fndustrial building also available on same site. For further particulars apply:
F. Kummerlander or Le Ballister & Canfield
332 Pine st. Bank of Italv Bldc.. San Francisco, Calif. Oakland, Calif. -'
For the next six months Calif ornia builders have guaranteed sunshine and fair weather. A mighty building pro gram is in sight. Are YOU well stocked forthe season?If not, let us quote you TODAY! SERVICE
A definite program destined to save the watersheds of Southern California and to check forest fires was adopted by the one hundred and twenty representatives of c'ivic, com.mercial, official and agricultural organizations, who met at the Tavern on Mt-. f-owe, on the af-ternoon and evening of Thursday, April 30th, under the banner of the Conserva-tion Association of Southern California.
The program embraces a definite plan of co-operation between State and local officials in stimping out hres and in guarding again^st them and provides for the strengthening ofthe, forest fire-fighting agencies in the Soutliland, t6 bring them to maximum efficiincy.
.Senator.Shortridge was the principal speaker at the evening session. He urged full -co-op-eration in the task of guarding -the watersheds and in preventing fires. He discussed briefly the bill appropriating $1,000,000 for the establlshment of fire-prevenii,on igencies in Southern California. This bill provides that this ium shatl be advanced bv the Federal Government if another million is advanced bv Southern California.
Senator Shortridge was preceded by NIr. Paul G. Redington, .United States District Foresier. Mr. Redington declared that 90 per cent of the forest fires in Los Ang:eles County are preventable.
Other speakers were: W. E. Rosecrans of the L. A. Co.unty_ Conservation Association, G. H. Cecil, Supt. Angeles Na-tional Forest; Chester Jordan, Supervisoi Santa Barbara National Forest.
Officers to serve the association during the coming year were elected as follows : president, C. E. Kelsey, Veitura; first vice-president, H. S. Bissell, former president of the Los Angeles County Farm Bureau; second vice-president.
Ed Fletcher, San Diego; third vice-president, William B. Starke, San Bernardino; secretary, Harold S. Ryerson, Los Angeles; treasurer, C. H. Burnett, Los Angeles.
Outstanding among the addresses of the afternoon session was one by Frank H. Olmstead, veteran hydraulic and civil engineer of Los Angeles, on check-dams and their relation to burned-over areas.
In discussing the relation of our watersheds to the future of California, George P. Clements, director of the agricul- tural department of the Los Angeles Chamber of Commerce, said in part:
"The nation's security rests entirely upon the health of its watersheds. In 100 years we have completely destroyed 436,000,000 acres of our superior watershed, an area equal to one-fourth of the entire area of the United States. Our short-sightedness is already costing us many billions of dollars a year in flood losses, wind-destruction losses, fire losses, navigation and crop lgsses. Y"ry- once navigable rlvers are now a memory. Thousands of lakes, streams, brooks and springs are dried up.
County Forester Stuart J. Flintham told of the work done by his department along the lines of fire prevention and reforestation.
The value of the forests of California as a source of recreation, spiritual rejuvenation and as an irresistible attraction for the tourist was discussed by Ernest McGaffey of the Automobile Club of Southern California.
What the Boy Scouts are doing and expect to do this summer in the way of conservation work was explained to delegates at the session of the Conservation Association at Mt. Lowe yesterday by Field Scout Executives L. E. Hoffman and C. K. Hannison.
-To
-To
Member Mills:
Nblon Lumber Company
Caepar Lumber Company
Dolbeer & Carson Lumber Co.
Glen Blalr Redwood Co,
Hammond Lumber Company
J. R. Hanlfy Company
Hobbe, Wall & Company
Holmes Eureka Lumber Co.
Llttle Rlver Redwood Co.
Mendoclno Lumber Co.
Northweetern Redwood Co.
Redwood Manufacturers Co.
The Paciflc Lumber Co.
Unlon Lumber Company
Mr. A. S. Heineman, 510 National City Bank Building, Los Angeles, specified Redwood in the home of Mr. R. M. Adams, Los Angeles. In a recent letter, he says:
"l chose Redwood be-' cause of its excellent acoustic qualities. Because of its warm and friendly coloring and adaptability to economical finish. Because it is procurable in various width and readily milled, cut and fitted. Because, unlike most other wood it is not "heavy in effect" when used in our large wall and ceiling areas.
Because the color effect "particularly when slightly antiqued or grayed" harmonizes with furnishings and provides a charming background for women'g gowns and complexions. Because it "stays put" very satisfactorily, and requires little upkeep."
The more you study Redwood, the more you will be impressed by its all-round values, its great usefulness and its true economy.
Selling Redwood brings steady profits through repeat orders from satisfied customers.
Little Bobby's father was a doctor, and Bobby tiked nothing better in the world than to play doctor when his father was resting at home. He would take his father's doctor case in one hand, his overcoat over his arm, and go down the street for a block or two, to visit some imaginary patient.
He started this stunt one cold winter day, and forgot to close the front door after him.
"Bobby" called his mother's voice sweetly, .,please close the door after you."
But Bobby was intent on his mission, and kept on down the front steps.
"Robert" called his father's bass voice sternly, .,come back and close that door."
Bobby returned and complied. Then went on his way. A few minutes later they heard him come quietly in, put up the case and overcoat, and start up the stairs without saying a word.
"Bobby" called his mother ingratiatingly, ('howrs your patient ?"
"Dead," was Bobby's sad-voiced answer. "Gone dead while I was shutting that blamed door."
.THAT'S DIFFERENT.
We are like the lrishman who had iust heard of Steve Brodie's famous leap for the first time. He said:
".A,nnybody can j,r-p OFF Brooklyn Bridge. I thought you said he jumped OVER it."
When it comes to real SERVICE in lumber and shingles-rail deliver/--1vs just naturally ttj,r*p over it.tt
-Austin Ta.. Black, San Francisco, Director of Advertising of the California White and Sugar Pine Manufacturers-' 4ssociation, left on Tuesday evening, May 5, with the California delegation to attend the Annual Convention of the World's Advertising Clubs to be held at lfouston, Texas, from May 9 to May 14 inclusive. Mr. Black will act as one of the three representatives of the Twelfth Advertising District, which comprises the Pacific Coast, at the Convention and will also act as the representative of John p_udd1', President of the San Francisco Advertising elub. Mr. Black takes an active part in the afiairs of tle San Francisco Advertising Club ind prior to the Houston Convention, he was the Chairman of the "On to Houston" Committee. At the close of the Houston Convention, he expects to make a trip to Nerv York before he returns to San Francisco.
Shipments for the Patten & Davies Lumber Company and the Union Lumber Company will hereafter be made direct to the Long Beach }{arbor, according to a report from officials of Long Beach.
Until these companies have built their own wharves on Harbor Channel No. 2, cargoes consigned to them rvill be unloaded at the municipal wharf.
According to a summarization of the data collected at the biennial consensus of manufactures, 1923, the lumber and timber products industry (embracing logging camps and sawmills) is the leading one in California as measured by the number of wage earners. In this industry the averagl number of wage earners employed during the census year increased from I9,29A in I92L to 24,222 in 1923, or g.4 per g.elt. The.value-of products turned out by 206such estlb_ lishments in 1923 was $86,959,032, againsi E51,3g0,066 two years .befo.tg:^ ^W^ag"r_ p^?id in I9z-3 totated,' $39,245,290, against $24,980,230 in 7921.
Lumber planing-mill plod_qc-t-s not made by planing mills connected with sawmills in 1923 were valued ^i EgZ,hg,9l6, compared with 953,450,395 in l9Zl. In L923 the number of such planing mills was 322, with an average of 10,026 wage earners, whose wages aggregated $15,256j47, una in p2t the number of mills rvas only 307, employing an average number of 6,864 with wages tdtaling $tO,tZ0,tji.
Mr. W. S. Rosecrans, President of the Los Angeles County Conservation Association, addressed the Los Angeles Hoo Hoo Club, at their meeting on May 7th.
Curtis Williams, of Williams and Cooper, was chairman of the day.
Mr. Rosecrans made a very interesting talk on the watersheds of Southern California. told of the thousands of acres of timbered land that had been destroyed in the past years, and of the tremendous importance of all citizens lending their moral and financial support to the movements being made to conserve the County's water, in addition to the projects being proposed to bring in a greater supply to take care of the grorving population.
The speaker told of the meeting held on Mt. Lowe on April 30th, an account of which iJ elsewhere in this issue.
A, W. Donovan, Union Lumber Company, won the attendance prize.
Past Snark Dave Woodhead told the boys of the visit to L_os Angeles made by Snark of the Univerle, Jas. H. Allen. Mr. Allen stopped at Los Angeles but a few hours, on his way_to Phoenix, and was entertained during his brief stay, by Dave. Dave also made a proposal that t-he Los Aneelij Hoo Hoo Club make a summer camping trip into" the mountains,. Sa-turday and Sunday, for -an-opportunity of studying the forest sections of the county, in addition to enjoying the delights of camping life, in the high spots. A committee is to be appointed to arrange this.-
A committee of hine members, to be known as the "Southern California Forest Committee," has been appointed by the Board of Directors of the Los Angeles Hoo Hoo Club.
This was as a result of an action that was taken at a recent Hoo Hoo Club, at the suggestion of Supreme Gurdon, Dave Woodhead, that Hoo Hoo and Southern California lumbermen should have recognition and a voice in the various movements that are beihg contemplated, in Reforestation, Conservation, etc., of the state forests.
The Committee was carefully selected, representing all branches of the industry, in Southern California, and consisting of men who are leaders in their profession.
The Committee is composed of :
D. Woodhead, Woodhead Lumber Company, (Chairman).
M. J. Byrnes, Albion Lumber Company.
H. T. Didesch, Millwork Institute of California.
Leo J. Germain, Germain Lumber Company.
Paul Hallingby, Hammond Lumber Company.
Phil B. Hart, "California Lumber Merchant."
J. A. Thomas, Coos Bay Lumber Company.
E. D. Tennant, Los Angeles Lumbermen's Club.
Curtis Williams, Williams & Cooper.
It is understood that another Committee is to be ap- pointed, to be called an Advisory Board, and consisting of prominent lumbermen in other parts of the state, as well as leaders among the Forestry olhcials.
-has pleased us very much. We were sure that it would come, however, as soon as the lumbermen were given a demonstration of the work done by our new kilns. It is no longer necessary to be satisfied with "sant) rnill" drying and sanding,.
Our finlsh is all kiln dried and seasoned in this climate and then sanded, just before delivery. In this way, your customer receives it clean and bright along with his millwork and it "all comes together" from the same place.
No wonder you lumbermen have acquired tlne "Paciltc" habit.
We thank all of you for the appreciation you have shown.
A true and active resident of the West, particularly of Los Angeles, never turns his mind Arizona-u,ard without a feeling of enthusiasm and admiration for that great State.
The romantic past of the Indians and the Spaniards, the history of its sturdy pioneers, the modern changes of the
perhaps interested himself in some of its diverse activities, its copper, its cattle or its cotton. The economic and social fabric of the Southwest is interwoven so closely together that the threads lead from all parts of California to all parts of Arizona and the men and women who are making for progress in the two great commontvealths of the Southwest
last ferv years, the growth of its towns into bustling cities, the fertility of its valleys and the richness of its mines, all combine to give a Californian a genuine belief in its future.
It is my belief that no man can call himself a thoroughgoing citizen of Los Angeles and California, unless he knows his Arizona, unless he has visited that great State,
should know and respect and have a warm friendship for each other.
Arizona will go far with its tremendous latent possibilities. It is my hope that it goes its full distance in complete partnership with the Golden State, its great manufacturing, its great financial institutions, its great harbors.
THIRTY-ONE YEARS is the average length of senrice rGrrdered our organization to date by the MILL EMPLOYEES listed below.
Their years of service and cooperation is anotlrer factor that enables us to funilh you HIGH QUATITY REDWOOD. UNIFORMLY
Why should you sell most of the building materials-then let your customer go toa suPPlY house for wall material? Of course there's no Profit in sheathing-but here is a wall material that's stronger than sheathing and easy to sell at a Profit.
Bishopric Base!
It's a lumber product -: ?nd Eastern lumber yards have enjoyed big sales on Bishopric for l8 years.
A few Western lumber merchants realize that BishoPric is
easy for them to sellat the same time they sell the studding. They are making an extra Profit easy. Why don't Youtoo. Write today for a free samPle and proof that Bishofric Base can turn lost sales into Profits.
(128) Birhopric
Firm
Mr. Mark W. Lillard, for several years past very well known in sash and door circles, in Southern California, has just announced his plans for the opening of a large warehouse, in the southern part of the city, to be operated under the nerv name of Mark W. Lillard, Inc.
Mr. Lillard has been California agent, exclusively, for the Whitmer-Jackson Company of Albuquerque, manufacturers of windows and screen doors, and of the Nicolai Door Manufacturing Company, of Portlancl, large proclucers of Fir doors.
The new company will continue to represent these two large institutions, distributing their goods from the Stan-
ford Avenue warehouse, in addition to the complete stocks of hardwood doors, panels of all kinds, garage doors, etc.
Mark W. Lillard, Inc., is capitalized at $50,000, the stock being all subscribed, and the officers are, Mr. Mark.W. Lillard, President, E. D. Lillard, Vice-President, and E. B. Wittel, Secretary-Treasurer.
They have just completed a beautiful new building on their holdings at 6393 Stanford Avenue, have their own spur tracks and other facilities to enable them to promise the trade of Southern California very good service on their goods, and they expect to be open for business not later than June first.
The business will be strictly rvholesale.
NOT difficult when a man understands the thing he sells, and has faith in it.
An OUNCE of BEAUTY and SERVICE is worth a ton of RAW MATERIAL.
An OUNCE of BUILDING is worth a TON of LUMBER.
The man YOU are interested in, IMr. Dealer, is NOT interested in your LUMBER, or in your PAINT, or CEMENT, or other materials.
He wouldn't give two snaps of his finger for all the raw materials in your yard-AS SUCH.
WHOLESALE LUMBER
REDWOODDOUGLAS FIR
SUG.A,R PINEWHITE PINE SPRUCE
wE souclT YouR INQUTRIES
321-322 SHELDON BLDG., SAN FRANCISCO Telephone Douglar 7815
"Yes he would," you say, "because he could BUILD SOMETHING WITH IT."
Ah ! There you have it ! Sure he would ! We admit it !
He desires, appreciates, values BUILDINGS; those things, those functions, if you please, which may be constructed from LUMBER have great.value.in. his eyes.
We remember when you could buy all the clear lumber you wanted for five dollars a thousand, if you hauled it away from the mill yourself.
Can you do it now ? Certainly not ! W,hy not ?
"Well," you reply, "it costs so much {rore to make it now than it did then." True enough. But there is another mighty good reason, and it is a more ENDURING reason than the cost reason, and that is that we have learned to DRESS UP our lumber and make it MORE DESIRED OF MEN.
In those old five-dollars-a-thousand days, boards were boards, and that's all there was to it.
No SERVICE, no SUGGESTIONS, no PLANS, no IDEAS; nothing tending to see that the lumber was used where it was best fitted to be used. or treated in such man-
(Continued on Page 24)
WITH "NEENADOOR'' HARDWOOD DOORS.
DESIGNS TO BLEND WITH ALL INTERIORS TO HAR. MONIZE WITH EVERY ARCHITECTURAL TREATMENT.
PERFECT CONSTRUCTION ASSURES LONG YEARS OF SATISFACTION.
The following eomments have been taken frotn somc recent let' ters received frorn retail lumber dealcrs:
"Yoq say you are Young in the ininufacture of Fir Lumber. lf you alwals gend out the clas! of lumber that we received of You sometime ago, I hope you alwaYs stay young, as I can truthfullY saY it was the best car of lumber that we have received for a long time."
*84
"The car we just unloaded of your fir waa very good. We want fir dimenaion without anY hemlock mixcd in it, and also it is very nice to have it come in drY. " Anothcr thing we are Particular about ia the gradc."
E*3i3
"We find your lumber verY good-guite a bit over the average, nicely manufactured and a good oeller."
8t.a
"There is nothing more You can do to bettcr your 6r lumbcr. It is O. K." **t
"The kind of lumber I like to handlc and the kind a customer wante."
8Slr
"We think it is an awfully good idea of yours to kiln dry in the rough and bclieve it will make a great hit with the retail trade."
t*f
"l am glad you are kiln drying all your "common" 6r lumber. It is much better for the yard."
"The car we had from you was a very nice shipment. It wag well graded and well machined, and we received some very nice compliments on it."
HOW manv lumber dealers realty talk about LUMJER? Prices of lumb6r-Oh, yes I Per M f eet-to be sure I uut ro i.'iiiii*t"'if i-oii " l".6ii.deate' talk about the kind -of board' ff;;;a'i;;tttt"i t"a-*n"t the usir can get out cif it? II
LOOK down your Main Street a mdrhent, into the^stor,e-s that are building up trade, stores- that are. prosperlnc'Y"t*lt^ of soecial sales, what are they talking to their cu$tomersr +n9 Ii.""".;ili;illil i;;;;;;d hii u.it s';a" flour is, and wL?t kind 8i';;;"d ;"4--;"k; th? G;;;;ire Ean make w-iih it' Tl'q. {'v oood. .tot. is laying out its best qu-ality of goods' talklng VAI-UB to the w-oman patron, and, when -price is menttoned' J6i"-ti-r," oirt -ii""' itt. "uitot".rl economizes _6y-- buying the best. Att ao"i" the street, the aggressive lumbcr dealer lncludeo; sales are being made of reputable goods, because the buyer nas fi.ir "6ii?i"l,.ainit ti-"."atv Eets no more than he pavs for' and that price is of not so much' importance as quallty ano economical buYing. III
AGGRESSIVE dealers\f,re not satisfied. just to quote a price on material and let it go at that. Especiatly when a man rs riiiriiit" J house or a frarn or any g6od-siied structure that riiri'l"lttl p.iJe-is-not the' oniv thinE.to.te considered' Th.q averase man wants to buitd as'econoiricaly as he can,-but, if h;-i<ri;--ii:-hi-wouldn't cut the qualitv just to save fiftv or a hundred dollars.
EVERY customer who buys strictly--on price.must be resold every time he comes in to Duy. -He m3y llke.a.cealer orettv well. but that counts for nothinE tt another dealers prlce L .-iitii" lb*.t. Buying that wav, he gets less for his.money ;;;";;;';o;;*ttete ti"n-s the line-the quatitv or the service has had to be cheapened*false ecooorlJrr
The Lonc-Bell Lumber Company believes that for the sake of suit -od".ttt merchandising -and it-s profitableness to conJr*.t.--aiii.t and m4nufacturir, the buyer-of lumber should l"o* '-"r. and think mori about the quatity of that lumber than. for instance, the housewife knows about the quality .of flour'or silk. That is the reason for Long-Bell national advertrsi ir". it is putting a new and just importance on lumber, an i-iori"n""'in kedpins with the- duties :lumber must perform.
(Continued lrom Page 22)
ner as rvould make it more attractive, valuable, etc., to its purchasers,
Needless to say, nothing was done in advance to interest purchasers by offering them attractive suggestions as to what might be BUILT, and rvhat building FUNCTIONS might be attained by using certain items of rarv inaterial in certain ways.
Those were the days of the'TONS OF RAW MATERIALS.
These are the days of the OUNCE OF BUILDING SERVICE.
We are learning to DRESS UP OUR LUMBER; to make it ATTRACTIVE in PROSPECT in orcler that men may desire to exchange their money for it. NOT for
For 18 Ycan
"CHICKASAW BlLlryyp't OAK FLOORING
har becn a dandard of Gnde-4uality--l4anufacture
,ifemphis Hardwood
,Flooring Go. Memphis,Tonn.
Dirtributcd
E. M. SLATTERY 315 Produce Bldg., Lor Angeles BRoadway 1496
CORNITIUS Amer.
the lumber itself, but for those properly used-it will furnish.
FU
Lumber will never be cheap again, that it is no longer just LfII\tBER. just boards.
slm6le reason are no longer for tfic Boards
A board has become simply one of the units of construction which, when properly and intelligently co-ordinated with various other units, make a HOME, BARN, or other useful structure desired by men and women.
And the more intelligently we continue in this work of dressing up our lumber to make it attractive and desirable, the greater will be the future of the industry.
"As ye sow, so shall ye r€?p," says the Good Book.
We used to sow lumber, sash, doors, shingles, and cernent, and the harvest was NOT plentiful.
Today we sow IDEAS of helpful character, and the harvest is in accordance with our improved DESERTS.
FRANK G. THORNTON ILL
SACRAMENTO VALLEY LUMBER CO. REMODEL OFFICE
Co. of Sacramento are completed will be one of Valley territory. Lawthis large retail lumber
}IARRY FULLER SPENDS FETvlr DAYS IN FRESNO
srx Trps oN succEss By J. H. FORESMAN, V. P. LONG-BELL LUMBER CO.
1. Choose your vocation carefully.
2. Work at it at the top of your ability.
1. Always keep yourself 100 per cent fil physically.
4. Try to associate with men of as strong charact& as possible.
5. Don't talk or worry about good luck or bad luck. Luck is a greatly overrated factor in the world today.
6. Be prepared constantly for the acid test that comes to everybody's life.
For the tirst time, gou can nou bug,
Beautiful grain patterns, exceptional surface for stains, paints or enamels-a soft, smooth face that WILL NOT CHECK, all the superior qualities of CALIFORNIA PINES laminated with waterproof glue into veneer panels.
One side or two side grades for all requirements of builders and manufacturers. Lower first cost, lower working costs, greater beauty, light weight and strength recommend PAUL BUNYAN'S CALIFORNIA PINE VENEERS.
Best for Partitions, Paneled Finish, Doors and Mill Work, Drawer Bottoms, Trunks, Signs, Window Trims, Boxes, and Special Packing.
Large factory, 950x100 feet, two stories, continuous year round operation offer you a dependable source of supply and a product of reliable, uniform quality. Write or wire inquiries at our expense.
NEW DISTRIBUTING WAREHOUSE OPEN IN 30 DAYS, OR SOONER, IN LOS ANGELES.
Don't follow the leader. Be the leader. Let the others follow you.
* :t rF
The retail business used to be mere shrewdness. Today it it intelligence backed by forceful energy.
The success of any -:r";""1, whether lumberman or clothier or any other business, is assured as soon as he finds .something constructive to do and seriously undertakes to doit'
* ,r *
More fires are caused by u'ooden heads than by wooden buildings.
A number of lumberm.i oi"'Jo"lieve in advertising and y-et y9q often see lumber yards with the following sign over the driveway: "Keep Out." That is advertisinglfask- wards' :F :r( ,r
You may-not be able to reach all of the building prospects in your neck of the woods every week, but your local faper can'
* ,k t<
Men of small caliber always think they are big guns- when the-y're loaded. Norv that the supply is abo'trt- gone, their caliber stays .-"tr.
* * ,k
Have you a new fall idea or plan that you can dress up and sg!. your trade, right now, in company with some of your building material ?
.Fall is ? good time to- sell protection against the ravages of winter.in the shape of repainted houses, reshingled ro6fs, repaire-d implement sheds, barns and outhouses, ind many other forms of shelter. * * *
A dealer is knorvn by tl" lumber he keeps-and sells.
_ On9 good selling thought may develop a hundred orders. Search your brain and get an idea.
Learn to
ter prepared
know your merchandise and you will be betto sell it. *,t*
Don't let opportunity_- knock at your door. Keep the door open so he can walk right in.
How about startin iT yss,. town risht *'i'x1."n*;lX.ffiY#::fri:El should begin at home. * * *
There was a dealer in our town Who thought that he was wise. lle was too gosh-darned absolutely Smart to advertise.
One glance at his old dreary yard Would make you turn your -head, You'd hustle home and order from A catalogue, instead.
In their friendly, cool shade I find shelter from the sun's hot rays, and contentment and rest for my weary mind and body; They provide food for my body by preventing the washing away of fertile farm lands, and food for my soul in their example of clean, un' selfish living;
They provide protection for my little friends of the-wild-the birds, the game and the 6sh; Well-because they are MY friends.
To love the trees and protect them as they protect me;
To plant a tree whenever possible and to guard them against fire and their many other ene' mies;
To use them wisely, that they may continue their life work of service to me and mine;
To be their friend not only in nssd-fu1 in deed!
Name Ag..
Address
"Friends of the Forru,t"
MR. AND MRS. A. A. KELLEY SPEND VACATION IN LOS ANGELES
I. E. BRINK A SAN FRANCISCO VISITOR
PATTEN ON WORLD TRIP
I I I I I
Devoting our factory and our sales efiort to window tcreent and acreen doorr through all these yearu has taught us many things. We have perfected our manufacturing procettt methods and even designed special machinery. Alt this to the end that we may make a better product and still sell it at a price to meet competion.
Ask any builder or lumber dealer what he thinks of Hipolitoo.
Mr. Henry T. Didesch, Managing Director of the Millwork Institute of California, in an address before the recent meeting of. the Millwork Cost Bureau, at Chicago, made a very pertinent suggestion to the Millwork Industly of the country, and one that, in his opinion, is well applicable particularly to the California Millwork Institute. -
Mr. Didesch had as his subject, at the Millwork Cost Rureau meeting, "'The Value of Regional Associations and their Relation to the Millwork Coit Bureau."
FhoringDoesNotCnp
This feature of our oak lumber drying is one oI the advanced methods which account for the invariably mirror-smooth surfaces in
OAK FLOORING
"Anptka's Fine&"
It is accomplishcd by cutting our Ilooring stripe to the proper thickneas WHILE GREEN. We do not resaw dry boards at any stage. Thus both sides ol the niip d'."y equdly on the yard and in ihe kiln. There is no tendency tor oni side to dry more rapidly than the other.
Complete_detaile ol this procees and other lacton responsible lor Superior Brand's actual euperiority are interestingly set iorth in our speci{l book lor dealere, which may be had for the as}ing.
'Write lor your copy today, as well as for quotatione on orrect oak Ilooring requireoente.
SUPERIOR OAK FLOORING COMPANY
Helera, Arkansas
Paclfc CoqtRawnffiu
R. A. BROWN.6fi6 Cul-or Avoue,Log Anselcr Wlvt BEEBE. 259 Fint Nat'l Bank Bldg.. Sau Frauebo
In sp.eaking on the "Requirements of the IndustrY,,' he stressed six main needs, dwelling particularly on his'sug- gestion of the establishment of a Cduncil of Regionat Ass6ciation _Executives, telling his audience of the rial need for such a board,.and the need for its immediate adoption.
The six points brought out by Mr. Didesch were:
REQUIREMENTS OF THE INDUSTRY
1. ADEQUATE CORRELATED ORGANIZATION:
(a) Local Group.
(b) $_taqe or Rdgional Groups.
(C) National Group.
(d) Council of Regional Association Executives.'
2. STANDARD PRACTICES:
(a) Catalogs.
(b) Proposal and Contract Forms.
(c) Terms.
(d) Quantity Survey Bureaus.
(e) Selling Methods and Service.
(Narne on Every Bundle)
(g) Grades and Constructidns,
(f) Prot-ection-of Bidder .(elimination of peddling).
(h) Manual of Millwork.
(i) Apprentice Training.
(j) Registration of Ariisans (Guild of Architectural Wood_ workers),
3. ACCOUNTING & ENGINEERING:
Accounting-
(a) 9loop Installations of Uniform System (including tr'inancial and Cost accounting).
(b) Monthly Opcrating & Burden-Statements (suoerviscd).
(:) $onthly_Financial Statements (supcrvised). -
(d) .Scrvice Bureaus for Production-Costs.
.Eingrneenng-
(e) Plant Layout.
(f) Processes and equipment.
(g) Dispatch or Plariniirg Systems.
(h) Research Laboratory.
SCHE.DULE PRICING:
(a) F_glan-ced_-Lists (recognizing the proper ratios between . Woods, Glass and Labor).
(b) Definite Rules of Applicition.
(c) Estimator Courses.
DATA OF'THE INDUSTRY:
(a) Demand (based on Buildine Permits).
(b) lupply (based on Inventory- and Turirover).
(c) Capital Return.
(d) Misge{. Data. -(number and gradcs of workmen, wagcs, xrork hours, labor turnovcr. etc.).
ADVERTISING & PUBLICITY:
(l) Scopc-Local, Regional and National.
(b) Media-Local neispa.pcrs, trade papcrs, national macazin9s, .direct mail literitur6, millwoik- extiibits and gene-ral publicity.
(c) Insignia-Displ?ygd in the oftccs of all menbers, on their stationery, on their product and in all advetising mattcr.
(Continued on Page 30)
"Wh3i a pity it ir-so.n4ny poph apptoach thc subica of how buildlng without undcrstandrtg"-A P&oMIN!NT AMBRICAN ARcHtrEcr A KNOWLEDGE of the A B C's of copies for distribution to their clients. It I \ buildine means much to every person wiil be sent to you gladly without charge. -who ever-expects to build. Architects Just 6il in the coupon below and mail. ",f,* ;::$t.j!:i
- wb aufioliti!:,1"#:o( pnfo better serve yiu. Laluornta rtnes
In order to give you this essential infor,
The best judges of wod worth and value,are mation in simpie, '.rndet.t"ndable form we $:ff*"t1"*lti::5jill',lll?,?fr?i"Tillifl havepublished, and willsend free, a 48 page iliJi,i,"r.ilii"r^"iiiid,,jiriiitfiJ.lil"liJ"'. illustrated book which covers the whole ". dorsmadeofelidcllifomiaPine, range of home building from foundation to the roof.
No matter what,price,house you intend to build, this book points the way to greater building values and economies. It carries you through every operation in simple text, graphically illustrated. The book also con, tains reDroductrons of many attractrve homes, ^
It tells you what you ought to know about foundations, joists, etudding, rafters, sheathing, roofng, window and door frames, siding, exterior trim, lath, window sash, doors-, interior trim, moldings, built.in fx. tures, garages, garden f,xtures. It tells you how to determine materialp, and construction elements.
An hour's time given to your home now with the guidance ofthis practical and useful book will add greatly to your satisfaction in buildine.
The-name of the book is "Pine Homes" -published in the interests of better build, ing by the California White and Sugar Pine Association. Prominent archttects a.nd builders the country over have requested
a eoft. close smined. weatber raisting wood. tt hrs more of the oualities of the Old It has more of tbe qualities Northero pine tban any wq
wood b€ing cut today n su6cient qurntities to provide for tbe oroduction of rcft wood dors, It is a wocd suiable for mint or stain and in our j the b&t wood frcm whicb to to
udgment is the make solid dmrs.
larse panels usually ewell, shrink or check but-these are made from carefully elected Califomia Pine and true economy resultsin the pucia* of the better article."
Attractive, forceful, big-space advertisements of California Pine are everyday being read by actual and ProsPective homebuilders and home-buyers in all parts of the country. The adver' tisements arc aPPeafing in these national magazines:
HOUSE AND GARDEN
HOUSE BEAUTIFUL
BETTER HOMES AND GARDENS
SUNSET MAGAZINE
More than a million interested f eadersy out iustornet s- at e being told about the qualities and uses ofCalifornia Pine. You can convert this interest into cash by carrying stocks of California Pine in your yards at all times-and thereby be ready to sell when the buyet comes to you. In your ownlocal advertising you can tie-in with our advertising by telling Your trade that you carry these fine building woods.
(continued from Pase
In commenting on item one, Mr. Didesch said: ,-nL^ D^-- r-\:^!-:^. "r\.ow, rer us roox rnro what these varrous requrremenrs are. rne
first, "Adequate Correlated Organization" implies that there be
LOCar groups, state or .F(egronar groups ano a Nauonar gloup. .t-et's rncluqe uanada and calr rr an rnrerrurrronar group. rn a sense, we
Jack Holland arready have those things but they are not correlated, they do not
sive several nttmdove-tail, the reason being that there has never been an attempt to
other acts already arranged for' set down in black and white just where the work of the thrce divi-
Walter Kelly-..announc-es-that a large sions begins and ends. we have just all sorts of Local groups and class of l(ittens are signed up' Dinner will be served at to my certain knowledge, at least eight State or Regional groups.
p'm' Generally speaking, they function more or less haphazardly, they have no definite goal, and it is with a view of solving that particular
problem, finding for each its proper sphere in the general scheme Mel Doane, manager of the Southern Lumber Co.,, San of things, that I suggest a Council of Regional Association Execu- Jose, was a San Francisco visitor over the last u'eek end. tives, composed of either the various Presidents and Secretaries or .He -was calling -on the trade and looking over conditions s-imply of the Secretaries. The association heads, more than anyone, in the Bay District. Mr. Doane, who was recently confined have their ears to the ground and certainly know the pulse of the to his home for about ten days with an attack of influenza, industry, their observations are ge-nerally fairminded,-and_if all such states that he is feeling fine and glad to be back on the executives were to get together for a special meeting during this i^l-.-.iconvention and again in the interim between conventions, much constructive work would be accomplished and each Regional would more closely tie-into the general qrogr;rm for--the c-ommon good., It
occurs to me that there would be an excellent balance wheel or .aftii ""r"i ioi trr"-i"a"rtii,-G"""."-r"itr " Cou"cil could be de-DenverJaylor, sales manager of the California & C)regon pendld upon not to attempt inything in opposition to the common Lumber Co., San Francisco, is on an eastern business tlip. good. f{A will go as far east as the Atlantic Coast. He is calling "Membership in a Regional ass.o.ciation,- it seems, should make it r/r the company's eastern connections and making a ,ur.rre! iifiiTi;'fl-:"#Tii
in the eastern ter.it"'1 o - ---- -r added advantage of making every member of the Regional association //an intcgral pait of the Nalionai body."
Now is the time to start a definite selling campaign. Get rid of that tired feeling, stretch your legs and get out and hustle up some business. Throw the clutch into your nerve. There are no speed laws for the highways of trade.
The Rotary Club of Los Gatos announce that thb speaker of the day at their meeting on Tuesday, April 12. rvill be A. J. Russell, manager of the Santa Fe Lumber Co., San Francisco. I\{r. Russell rvill talk on "Lumber and its Retail Distribution."
THERE'S A LOT OF SATISFACTION IN R'RNISHING HAND.COLORED PLANS LIKE THI!i WITH HUNDREDS oF oTHERS EQUALLY AS ATTRACTM FOR LUMBER MERCHANTS TO APPLY TO THEIR BUSINESS AND CREATE SALES wlTH.
.Iuooa.Dleu.tem
Thic ideal plan i! but one of 45 that we have recently created rhowing late Englirh architecture. The hrmdredr of live dealers who have dready procured thir new album of modern homec, claim theae are t'he mort productive plane we have ever developed, and if you havsrtt rccured your album yet, better send ur word to ship it at once.
Thir rerier of plana are art drawings printed on linen sheets 12x18 showing hand colored exterior. There is aho the foor plan, interior and detaila which make it posrible for you to advire home builders jurt what every department of their new home will look and be like.
' It's a real renzice and one of thege albumr were created for you.
Phone TUckel839 - 404-5-6-7 Fav Building
This rrieans simply put your town on your pay roll.
It means calling to vour aid every agency in your town in addition to your own salesmen; it means covering every possible field for the placing or merchandising of your stock.
Every person in your tou'n who is iqterested in shelter -to the full extent covered by that word-should be working with and for you.
Especially should you secrtre the co-operation of all those merchants and pro{essional men whoie business or pro- fession is connected with the idea of shelter.
For example, furniture cannot be merchandised unless there exists shelter in the shape of a building to house that furniture-it would be of no use to people Ii.tring in tents.
Accordingly, furniture dealers ard almost as-much interested as yourself in increasing the number of btrildings -which will provide more placel to put furniture.
A furniture dealer would be highly pleased to have you display some fine pictures-or sampies-of furniture in your office, because it would boost his business: and in return he would not seriously object to displaying some fine pictures of beautiful homes in -his store, to -shJw his customers the sort of a building that should house his beauti- ful furniture.
Remember that he sees and talks with a lot of people lrhom you_ might not see for years; people with ,,homes that will do"; people rvho have ne.rir ihought about a new home, or even very much about repairing:or remodeling the old one.
A word from the furniture dealer to those DeoDle about you, and a sight of a beautiful home on his walls, will at least get those people to thinking building-and that is something gained.
_ Then y,ou have the painter and the paper dealer and hanger; the decorator; the hardware dealei: and the carpenter, the mason, the laborer, the architect, the contraetor. the fuel_dealer, the gas and phone and light companies. All of these are vitally interested in more buildings in town.
These of course relate directly to the structure itself, but there are others who are also interested, and r,vho would do what they could to get more buildings in torvn.
More homes means greater opportunity for more families; and more famil.ies m.eans bigger trade and more business for every merchant in town, not to speak of the lawyer, the doctor, the parson, the undertakei, the florist, the monument maker, the candy and peanut stand, the banks -but why continue ?
-. Every one of these people gets his irade from people rvho live in_ your_town ; even the ticket seller of the depot spends his salary there and lives there.
- Suqpo_sg you secured a set of really attractive pictures of beautiful homes-colored, glazed frained. Is theie a doctor in your tolvn who would refuse to hang such a reallv attractive picture on his reception room w;all ? And whln it is there, how many of his patients would fail to see it? Not one ! Nor would a single one of them fail to examine it carefully, nor fail to do some thinking about home building.
Then, with your own name in the corner, not glaring, but neat in.form, how could anyone fail to think of y-ou in connection with home building?
Same with the lawyer. Try it. Both lawyer and doctor ald dentist expect to get you as a customer some day, and they will not turn you dou'n, especially when yoir give
them something that has intrinsic merit as an ornament to their offices, and an interest to their own visitors.
Suppose, for instance, you made it a point to see only one of these people every day. You could see more; but if only g1e, it wouldn't take you very long to cover your town sufficiently to give you a very respectable sales force.
So far we have mentioned onlv the commercial interests. but the list is far from being eihausted.
Organizations of all kinds exist, each of which would take a more. or less active interest in your business.
There are the Boy Scouts, for example, the best bunch of liye wires in the country; boys whosi training and whose ideals influence them to take an interest in improving things.
You can't beat a boy's eyes for'discovering sagging gates, broken roofs, unpainted buildings-the list is untimitea.An attractive prize to the boy and to the organization for satisf-actory information leading to business would put at your disposal a force beyond computation.
Your women's clubs naturally take an interest in home topics. Lectures could be inspired and assisted on such topics as better kitchen arrang'ements, built-in features, home designs, etc. And your pictures and samples of materials and sample plans, etc., would make every womanevery prospective home owner-think favorably of you and of your business.
The Chamber of Commerce-of course-and if there is
(Continued on Page 38)
ttT
i' ' I usr exacdy u,hir, ; .l Moore, are Lam-
inex doors better than any other good doors?" "Big t &r Chief" Dicksonl I manager of the City
j pa atHarcy Moore, the ' I salesman who was t tryngto tnterest him in stocking Laminex doors.
"That's a fair solidlrnbasillsDtitandchuk. question, Mr. Dick_ son, and I will answer it squarely," said Moore "You've had trouble with doors being returned because they warped-every lumber merchant has! Well, here is the answer!"
Moore noticed a rLxrz post that supported the second floor of the warehouse. It gave him an idea. "There is a solid post," he pointed out, "that is badly checked.^ Conseqriently, it is weakened. Drying out and taking moisture again have set up stresses in that post which hive finally caus6d it to split and check.
Now, there is one sur-e method of getting away from such stresses. The bridge builder has'used it for years-because a biidge will not bear up with checked timbers. The method is laninaiion. A great word. Please remember it. Thc bridge builder makes up his timbers of t%o or zo planks bolted firmly together. That is, he uses laminated construction because it is stronger and eliminates the internal stresses which cause checking and weakening of solid timber. That's lanzination'."
Harcy was off to a flying start.
"Now, with doors it's the same," he continued. "A solid stile develops internal stresses, too! The smaller the picice of wood, the less the internal stress to check and split it. But, if the changes of moisture were very gre t and rapid, such as alternately soaking
in water and drying out rapidly at a high temperature, the solid stile would check and split. Nothing could prevent it.
"Now, the effect of the stress is to pull the piece of lumber out of shape, before checks develop. In other words, even a little moisture will warp the solid lumber. A door made of solid lumber will warp and twist out of shape to some degree with ^any change of moistur-e; it will swell some when it is in a merely damp moisture.' Here is the effect: The door does^not close tightly and will not fit snugly. But to fit well is just what the truly good door should do; and this the Laminex door uill dot"
Mr. Dickson still smiled, but with less doubt. "Well," he declared, "any stock softwood door doesn't fit closely like a hardwood door. "
"There you hit the bull's-€Ie," Moore replied, now thoroughly warmed up to his subiect. "Laminex does fit snugly, however. I'll develop your good point in proving it. First, do vou ever see anv modern hardwood doors built from solid lumber?"
"No, I don't think I have," Mr. Dickson agreed. "Go on, please."
"Now, here's the point," said Moore . " Laminex stlles and rails are built up of many pieces of wood, the bridge builder's rirethod of lanin-
ation. The stiles are mhde up of a series of short blocksof wood, dovetailed and glued to two edge strips.
" Any stress that develops in any one blockoredgeisslight, because the piece is small. As.ain the dight stress"that may develop in any one piece will be counteracted by a stress in a piece having an opiosite pull bTcaase the
grain of each piece of wood runs differently from its fellow.
"Now, on the foundation of these blocks and edge strips is spread a heavy coating of special waterproof Laminex cement, and then the /a" faces of clear veneer are laid on either side. The stiles are then clamped up under high up hrgh pressure so that the l(" faces are
perfectly cemented to the series of blocks and edge strips. Thus a Lamin lx dooi stile is made up of from ten to tuent! pieces of wood instead of one piece, as in the case of a solid stile. That's lamination!
"The Laminex warerproof cement that binds -these laminated pieces together holds firmly after weeks of soaking in water. Laminex cement is stronger than wood and holds the builtup piece perfectly in place. Therefore, we can hbnestlv iav thaf Laminex door construction is carried 'bevond that of the best hardwood doors built. Laininex doors are built to stand use and abuse that no other door will stand. The maker guarantees eoery door to give complete satisfaction. Their manufacture is unexcelled;the faces of the doors are more uniformly perfect than is possible to obtain in solid lunibir."
Here lVloore proceeded to show some of the testimonial letters of other dealers whom he had sold, showing that they had eliminated trouble and dissatisfaction by selling Lamincx doors. Proofs of Laminex advertising convinced Mr. Dickson that there was real merit in Laminex doors; honesty and worth in Laminex claims.
"Well, Moore, Laminex wins. I'm sold. Write me up," Mr. Dickson grinned. "Believe me, I want to earry a trouble-free door if there is one : and you've-convinced me that Laminex is tbe article ."
E1IFTEEN million individual copies of I Thc Saturday Evening Post during rgzt will contain dominant advertising of Laminex doors. This is in addition ro advertising in other periodicals and to our thoroughgoing advertising in the past which has akeady built up a definite Laminex demand.
There afe two reasons why Laminex is a profit-rnaker for anv building material dealer in any nook or corner of the coun-
try: (r) Laminex doors will not shrink, swell or warp. (z) The public, as well as architects and builders, know this through nauonal advertising featuring the famous Laminex water test.
Send for free details of our plan of merchandising co-operation for dealers. We will also send actual sample of Laminex wood so you can make the fanrous Laminex water test yourself.
The Wheeler, Osgood Company, Dept.2
Tacoma, Washingon
Gcntlemen: We are interested in handling Laminex. dealers; and let us know what jobber near us srocks make the water test ourselves.
Please tell us about your plan of merchandising co-operation for Laminex. Also please send free sample of Laminei *ood, so wc can
anil
HE architects, contractors, builders and prospective home owners of Southern California are thinking and talking Pioneer Rock Surfaced Shingles! They will continue to talk about them and they are going to buy and uge them in a steadily increasing volumel
There's a reason-a reason that will mean a great deal to live lumber dealers. Pioneer Yosemite Rock Surfaced Shingles are second to non+the people who should know it are going to know itl
From May I st until June I Oth some of the best architects in Southern California will submit designs, for homes ioofed with Pioneer Yosemite Rock Surfaced Shingles, to compete for ttte $SOO, $150 and $100 cash prizes offered in the big California Home Owner-Pioneer Paper Company House Design Competition. Already scores of architects and designers have entered-we are sure of some convincing testimonials of the beauty of Pioneer Shingles.
The people who are interested in building-s1oef of them prospective home builders-are already responding to the announcement of the big Prize Voting Contest, we are conducting in connection with the Competition. Hundreds of prospects have already gent in their e-ntries as voters-they are.rr*iorl" to tryfortheVoters'Prizesof $250, $150 and $100, payable in Pioneer Shingle roofing. Think what this meanst Hundreds of entries from people who want Pioneer Shingle roofs and can use theml These people are only the first to enter as voters-the Voting Contest was only announced on May 3rd and it lasts until July l0tht
SHINGnES
Pioneer Paper Co., Inc.
Ertabliehed 1888
Loe Angeler Portland Sal Francirco Seattlc Arcade Station,
Pioneer Manufacturce a Completc Linc of Roofing and Building Papcr Los Angeles, Cal.
(Contin,ued from Page 32) a display room at headquarters-get your share of the space and use it.
The medical association is interested in hygiene-that means proper building, repairs, etc.
The idea is that it is a waste of perfectly good energy to try and do all this work alone when you have such a wonderful corps of assistants, each personally interested, ready and willing to get busy-in your behalf ; for that's what it amounts to.
Start these forces to work for you and then keep the fires burning. You are riding to success in your town car, and it is only common sense to see that all cylinders are sparking.
No sensible man with four horses and a heavy load to haul up a hill will try to do the work with one horse, and hitch the rest on behind.
Never. He will hitch all four up in front and if necessary he will get behind andPUSH
Robert M. Mondell, of Denver, formerly Secretary of the Mountain States Retail Lumbermen's Association, is visiting in California where he is calling on his many lumbermen friends. Mr. Mondell was Secretarv of the Mountain States Association for twelve years, but'resigned his position a few months ago. He has been in Los Angeles for the past few rveeks, and is norv visiting in San Francisco and the Bav District.
Walter Medill, McKay & Co., San Francisco, is back on the job again after being confined to his home for two weeks with illness. Walter is convalescing nicely and his many friends are glad to see him back at his desk again.
A charter has been filed in Delaware bv E. C. Peck of Sacramento for the United Lumber Yards, Inc. The cap- ital stock was placed at $2,000,00O.
It is understood the company plans to take over several lumber yards in California. Its headquarters will be in Sacramento.
-Rosco_e Price, formerly with the Estimating Department of the Sacramento Lumber Co.. Sacramento.-is nb* associated with the Dudfield Lumber Co.. of palo Alto. Mr. Price was well known and popular with the lumber trade of Sacramento and his many fliends are wishing him success in his new position. He is a nephew of Fred Connor, the well known California lumberman
, George L. Meissner, Valley Lumber Co., Lodi, will leave about the middle of the morith for the East. where he will sail from New York May 29 on the Olympic for a tour *rguqh Europe. He will be accompan;ed by Dr. and Mrs. C. P. Proudfoot of San Luis Obispo. At Carirbridge, Mass., Mr. Meissner will meet his daughter Alice, who"has been attending school there, and she will also accompany the party on the _trip. They expect to be gone abbuf four Tonths egd -plal to visit ten of the European countries. During Mr. Meissner's absence, Lester Eliiott will be in charge at the Valley Lumber Co.
is always better better offerings. for those on the lookout for Talk to your Trade about our (Tradetnarhed) Adcquetc rtor. agc rtockr at Sen Pcdro, for your trrd..
MTLLS Fort Bragg, Crlif.
LOS ANGELES
Lanc Mortgagc Bldg. Phone TRiniry 2?f,,2
SAN FRANCISCO
Crocher Bldg.
Phone Sutter 6170
Stronger than Oak. As beautiful as Mahogany. Much cheaper than both. Its price permits using it for doors even where the rest of the job calls for fir.
Write us today for business-building iletails
Owning and operating our own Milk in Luzon, n)e guatanlee uniform quality.
Sth and Brannan Sts. San Francisco
Oakland
- Loc Angeler
There is a wide market for Moistite. It can be uged in new construction and in repairing old buildings. Farming districte likewise offer a large market.
The many friends of Howard Gunton, Santa Fe Lumber Co., San Francisco, were grieved to hear of the death of his mother, Mrs. Emily E. Gunton, in Chicago on April 28. Mrs. Gunton was iixty years of age. She- is survived by her husband, William [{.-Gunton of"Chicago, r,vho was weil known fo the Bay District lumber trade when he conducted a successful retail lumber business at North Beach. In addition to Howard Gunton, she is also survived bv two others sons, Perley E. Gunton and Raymond William Guntori, both of Chicago.
' W. R. Pickering, Standard Lumber Co., Kansas City, was a recent California visitor. He spent a week at the company's mill operations at Standard and Tuolumne, after which he was a San Francisco visitor for a few days before his return east.
.Bill Dean, Chico, manager of the Diamond Match Co., spent a few days in San Francisco around the first of the month attending to business matters. Being an active Rotarian, he was a visitor at one of the Rotary Club meetings while in San Francisco.
Allan A. Crow, Strand Lumber Co., Detroit, has been spending a few days inspecting the Redwood and Pine mill operations in the state. He was a visitor at Eureka where he looked over the Redwood mill operations, and also looked over the Pine operations at Weed and Fresno. Before his return east, he spent a few days looking over the Los Angeles market.
Dfutributing Agcntr for
Chrk-Niclrcnon Lunbcr Co, Evcrctt, lWarb.
Doprcy Lnnbor C.oo Tacomr, Weeh.
Dc6rnoc L--bcr Coo Trconr, Wuh.
Fcrrlr Brhor Lunbc Goo Evcrctt, Werh.
Littlc Rivc Rcdwood Co. Hunbotdt Bry.
H. W. Sinnock, manager of the Redwood SaleS Co., San Francisco, has returned to his desk after spending an enjoyable vacation at Carmel. He tried his luck at fishing several times and reports that he had good success. Mrs. Sinnock and children accompanied him on the trip.
L. W. MacDonald, of the MacDonald-Harrington Lum-, ber Co., San Francisco, is back at his desk again following his recent illness. His many friends are glad to knorv that he is convalescing nicely.
OROVILLE, April 27.-Wa-rren H. Swayne, president of the Swayne Lumber Company, died here yesterday from acute appendicitis.
Mr. Swayne was 40 yeais old, a native of San Francisco. He came here from Alameda in 1909 with his father, Robert H. Swayne, establishing the Swayne Lumber Company with a mill at Stanwood, about twenty-five miles up the Feather River Canyon from Oroville.
The Stanwood mill was destroved bv fire in 1915 and never rebuilt. The Swaynes purlhased the plant of the Truckee Lumber Company in Oroville and transferred their activities here.
Mr. Swayne is survived by the widow, his father and mother and a brother, Lloyd Swayne of Alameda. Funeral services will be held in Alameda.
W. R. Chrmbcrlin, Ja Drn F. Hrnlon
Phyllir Stenwood Berbarr C
Mrtlr Hedoa Bcrtio Hlnlon LOS
was instantaneous.
After our firrt announcement regarding this luperior piece of built-in furniture (manufactured and distributed exclusively by ur), live dealers throwhout Southern California quickly evidenced their interesL
The Anderson Disappearing Breakfast Set has many advantages over any otter ret yet put on the rnarket. It is light, easily installed, economical in cort, ie ttfool proofrtt antd yieldr a good margin of profit to the retail dealer.
ANDitic sold only tf,roush the retailer.
Lct ur explain our merchendiring plan, how you can materially edd to your raler with thir line.
U. S. Patent and Others Penditrg
"manufacturers of doors, sash and interior tuoodworh of every description from any kind of wood required"
James lVlcDonald, formerly n'ith the Ocean Lumber Co. with headquarters in Vancouver, B. C., is norv associated with his brother, R. G. N{cDonald, in the McDonald I-umber Co. James McDonald has been associated with the lumber industry of the Northwest for ser.eral years and has a large acquaintanceship among the large mill operators and lumber fraternitv in the Northwest. Norris M. Brvant has been added to tire office force of the McDonald t-umber Co.
The McDonald Lumber Co. are norv located in their new office at 1109 First National Bank Building, San Francisco.
Vigor, virility, vim and punch-That's PEP
The courage to act on a sudden hunch-That's PIiP
The nerve to tackle the hardest thing
With feet that climb and hands that cling
And a heart that never forgets to sing-That's PEP.
Sand and grit in a concrete base-That's PEP
A friendly smile on an honest face-That's PIiP
The spirit that helps rvhen another's down, That knorvs horv to scatter the blackest fror'vn, That loves its neighbor and boosts for its torvn-That's PEP.
To say I WILL, for you knorv you can-That's PEP To look for the best in ever1. man-That's PEP To meet each thundering knockout blow, And come back with a laugh, because you know You'Il get the best of the rvhole darned show-That's PEP.
-Exchange.
When you see a run down stable, Or a barn that's hardlv able To keep up a lop side gable, Or a shed roof fallen through; Don't just stand there and defame it, Or pass on your way and blame it
On the owner. List it. Name it
As a job that's up to you.
And before you fall in slumber
Figure out the bill of lumber
Calculate the size and number
Of the pieces it will need.
To the owner then present it, Let him know you ieallv meant it. And you'll find he won't resent it
But appreciate the deed.
It_is interesting to observe how the really big men who are holding down big jobs ask for suggestionsl They go about rvith open minds. They are not hampered by-pre- cedents; they are willing to Change their minds if better ideas are found. This ii the true test of the really great man-his rvillingness to take advice from otheri, even though that advice may be opposed to his own views and ideas. Train your men to co-operate with others. Teach them to have open minds. Give them the benefit of frequent consultations, of meetings, o1 helpful books and other Itterature. Irxpansion goes with co-operation. No man is s_mart enough to work out his problems alone.-E. D. Gibbs, Advertising Director of Nafional Cash Register Co.
Permit has been issued to Nickey Brothers. Inc.. of Memphis, Tenn., Los Angeles omce 5t0 Broaclrvay Arcade Bldg., for a one story double deck frame warehouse 66.8x256 ft. on their property located at 65th and South Park Ave., which comprises approximately three acres. In this warehouse there u'ill be carried a complete stock of kiln dried Southern hardwoods, "N. B. Brand" Oak flooring and Veneers lvhich have been very popular in Southern California for the past few years, and which will be concentrated there for the purpose of supplying the woodworking industry of the Pacific Coast in small quantities.
facture of hardwood lumber for the past fifty years, originating in Southern Indiana and later moving south to Memphis. They now own many thousand acres of virgin timber located in Mississippi, Arkansas and Northerh Louisiana; orn'ir and operate three band mills, Oak flooring mill and Veneer plant at Memphis, Tenn., together with two band mills at Link, Ark.
They specialize in Oak and Gum lumber and Veneers. The Oak stock produced by them is of the forked leaf White Oak and Cherry Bark Red Oak species, two species generally considered to be equal to any other in the country, and conring mainly from the state of Arkansas.
Their Gum is of the variety known as Delta Gum, grorving in large tracts in Mississippi.
Nickey Bros.. Inc.. have recently installed a battery of ten large dry kilns, comprised of five progressive and five compartment kilns. They are equipped with the latest scientific clevices for accurate drying, and are operated by thoroughly experienced men.
Opportunity still kno c ks, but a lot of folks are so busy doing the very same thing that they fail to hear the summons.This warehouse ancl yard will be under the management of W. G. Mitchell, District Manager. Nickey Brothers, Inc., are an old established and reliable firm of national reputation, being ehgaged in the manu-
Father Time has swung around the annual circuit again -and you notice that his srvings seems to get shorter and shorter as the grey hairs in your head multlply-and once more we are at the beginning of the open air months, and sleeping porch time has come again.
For the past several years we have been telling the dealers throughout the spring, to get out and sell sleiping p_orches as the best and most useful concentration point thq! they can choose for this time of the year.
There isnrt a human being in this whole country that would not be healthier, happier, and more contented, if he could sleep.'comfortably in the open air during the warm months. There isn't a family sleepins indoors that is not a first-class prospect for the-live lirmEer merchant for the next sixty days,
Buildings and building additions, like clothes and hats and shoes, etc., are seasonal propositions, so far as merchandising is concerned. You don't try to sell sleeping porches at Christmas time, or storm doors around the first of June. You don't sell lawn furniture in December, nor double windows in Mav.
And THIS, right NOW, is sleeping porch time, and it is the duty as well as the business of the lumber merchant to take in a harvest every spring of people who have not yet had the privilege of the summer sleeping porch.
DON'T let this opportunity slip away from you, Mr. Dealer. There is no way you can ingratiate yourself to better advantage in the graces of any man, than by selling him a sleeping porch on YOUR recommendation and advice. It is one thing that is always sur€ to please him, and will win for you his respect and gratitude.
Get the idea right in your head. He is NOT going to be grateful to you for the boards, and shingles, and screen you sell him to build that porch with. What he is going to appreciate is the comfort, convenience, the luxury, and the wonderful fresh air to sleep in that you have endowed him with.
Therefore, when you go to sell a man a sleeping porch order, DON'T waste your breath telling him how cheaply you can sell him sleeping porch material. You can't create DESIRE in that way, and the promotion of sleeping porches is no more or less than the creation, of a desire, NOT for the materials that go into the porch, but for the FUNCTIONS of that splendid addition.
Tell him that the air on that porch will be 10 degrees cooler on a hot night than the temperature in the coolest room INSIDE his house, and 100 per cent fresher, cleaner, purer, and more invigorating; tell him'that a small sleeping porch will double the size of his upstairs during the hot
(Continued on Page 48)
Trenrportation Bldg. .....BRoedwrry V427
Golding Lbr. Co, Frcd
609 Central Bldg. ..,.TUcLcr tl,ll
Hannoad Lbr. Co.
'2010 So. Alanrcde St. ... ........HUnbolt l50l
Hrnify Co, J. R.
5Zl Ccntrel Bldg. .......MEtro. lll53
Hert-Vlfood Lumbcr Co.
llZl Pec. Muturl Blds. ..MEtro. 2217
Hofrnen Co., Errl
707 Marrh Strong Bldg. ..TRinity 966?
Holno Eurcle Lbr. Co.
lOlS Van Nuyr Bld3. ....VAndikc 1752
Hoopcr, S. C, Lumber Co,
6ll Ccntral Bldg. .......MEtro.0lllil
Hoovcr, A. L.
70e Strndard Oil Bldg ...VAndiLc t532
lvcr, L. H., & Co.
7ll Van Nuyr Blds. ....TRinity 7591
C. D. Johnron Lumbcr Co.
9lf4 A- G. Bartlctt Bldg. . ..VAndikc 55Zl
Littlc Rivcr Rcdwood Co.
lll30 Bertlctt Blds. . ..MAin lTOl
Lon3-Bcll Lumbcr Co.
Chambcr of Commcrcc Bldg. ....MErto. sel5
MecDonald & Hrrrington
710 Centrel Bldg. ...VAndiLc 3|3
Muwcll & WilLinron
l2l4 lrrurancc Exchangc Bldg. TUehcr l,llll
Mcenr, J. O.
llXll Ccntrrl Bld3. . ...TUckcr 5E36
Mcyer & Hod3c
S30 Cbepnrn Bldg. ....VAndilrc l9l2
Moulding Supply Co.
2tlll Erporition Blvd. .UNivcrrity 1922
McCormiek & Co., Char. R.
lllXl Lane Mortgasc Bldg. . ......TRinity 51211
McCullough Lbr. Co.
585 Chambcr of Comrncrcc 81d9...........TRinity 0796
Nettlcton Lbr. Co.
72t Banlc ltely Bldg. .....TRinity Ztg'
Orcgon Lbr. Agcncy
915 E. 62nd St. .......Axridsc 1371
Pacific Lumbcr Co.
705 Standard Oil Bldg. ..VAndike Eti32
Rcd Rivcr Lumbcr Co.
StO A. G. Bartlctt Bldg. . ..MEtro. lllt5
Rcdwood Manufacturerr Co.
El8 E. 3rd St. .... .VAndikc lt?Z
Sante Fe Lumbcr Co.
601 Bartlctt Bldg.
.FAbcr 156l
Sladc Lumbor Co.
s-iail A. w.; 1;-[;"-i;.'
E2E Ven Nuyr Blds. ......MEt!o. Cas
327 Bartlctt Bldg. . ......MAin 3l7e
Suddcn & Chrirtcnron
9fi1 Bartlctt Bldg. ..MAin 5lf0
Trcome Plening Mill
915 E. 6hd St. ... .......Axridsc 13il
Twohy Lumbcr Co.
221 KcrckhoF Blft. . ..BRoedway 0Cl3
Union Lunbcr Co.
Lrnc Mortgegc Blds. ....TRinity 22t2
lf,farhington Lumbcr & Millworh Co.
ItlX Evcrctt Plecc ....DElrwarc 5Cl9
\ilcndling-Nathan Co.
706 Standard Oil Bldg. .....VAndikc Elts2
Williamr & Coopcr
007 Truct & Savingr Bldg.. .......TUcLcr 50lt
Wood, E. K, Lurnbcr Co.
l70l Santr Fc Avc. ..AXridsc OGll
HARDWOODS
Ancrlcan Hrrdwood Co.
l9m E. lsth st. .HUnbolt lltz
Brown, Rollinr A.
515 Hillrtrcct Bldg. ..VAndihc ,l0Ct
Cooper, W. E., Lumbcr Co.
2trf5 E. lsth St. ..Humbolt l3!5
Grippcr, Jcronc C.
756 South Spring .VAndike 7134
Hamrnond Lumber Co.
2010 So. .Alameda St. .......HUmbolt l59l
Kcllogg Lumbcr Co. of Cal.
Ccntrel Blds. ....MEtro. lTlt
Netionel Herdwood Co.
631 Aliro St. ..MAin lPl
Nickcy Bror. lnc.
Monctr Avc.
So. Hoovcr
& Co.
E.5th St.
C5?
So. Alameda St. .......HUmbolt l59l
T. B" Co.
590 Kochl, Jno. \lf, & Son
E. Warhinston
167l Koll, H. W, & Co.
So. Andcnon
Colyton
Merlc W.
Stanford Ave.
So. Main
E.25th st.
Hipolito Company,
and Alameda Str. .
^ ,4,.2'ery intercst.ing _p-iece-of news, reprinted from a recent issue of the Visalia "Morning Dclta" togelhcr with Mr. spalding's comments, in his letter to Floyd A. Dernier, of tltc Lumbermen's Association, Los Angeles, trcators of thc 1,lans to be uicd in the conitruction progrdrn.
The W. R. Spalding Lumber Company has secured the contract from the Southern California Edison company for the erection of eight cottages, five singlecar garages and one double-car garage to be erected in 90 days at Vestal, Citrus Cove and Magnunden, it \\ras announced yesterday. The contract amounts to $30.000.
The contract calls for the supplying of all the material and furnishings by Visalia merchants and mechanics and was secured only after the strongest kind of competition from Southern California, including ready-cut institutions. The cottages are to be complete in every detail and ready for the installation of furniture.
Frank Jackson of the local Spalding Company will be in charge of the construction of these buildings and J. B. Witte of the Edison Company will represent their interests, it is stated here. This represents one of the notable results of the Edison company's building and development program in this territory and is
of particular importance to Visalia because, as a result of the enterprise of the local. Lumber company, this
r Visalia, California,
My dear Dernier:
I am enclosing herewith copy of thc notiqe that we received yesterday regarding our: secrring the Southern California Edison Company's business against competition from the ready-cut people. Your cut certainly looms up like a thousand dotlars.
Perhaps this article is good ammunition .for our mutual friend. Hart, of the California Lumber Merchant, showing that by fighting for the business you can knock out the ready-cut problem.
With kindest regards, I remain Yours trulv.
W.,R. SPALDING
To: Lumbermen's Service Association. Los Angeles, California
WRS,/R
community will furnish all the labor.and material and likely most of the furnishings.
Millions ofpieces offooring, and wety. one indelibly stampcd "Everla s ting", the qudiw 6ark ofskilled Grand Rapids *ooi *oiL""". Certain of itrunvarling unifonrrity, we are proud to identid our product.
OUR REPRESENTATIVES:
Williamr & Coper Lunber Buyers, Inc., Lumber Buycra, Inc.
215 West oth St., Hoge Bldg., Northwestern Buk
Loc Angelec, Calif. Seattle, Warh. Bldg., Portland, Ore.
n NE of our good dealer friends in a recent letter jokingly V remarked that from his standpoint one of Redwood's big disadvantages is its permanence-its great durability makes replacements unnecessary. Nothing short of a cyclone will destroy Redwood. Fungus does not rot it and worms and insects leave it alone. It is a slow burner. Thoroughly painted, it looks well a long time. Even unpainted, it still resists decay. A Redwood house needs little repairing. But this dealer keeps right on ordering Redwood. He finds that telling these sad facts about Redwood to his custorners does not drive them away.
Sometimes he even ventures to remark that according to the U. S. Government Report entitled "Physicol, Mechanical and Chemical Properties of Redwood" there isn't any other wood, either soft or hard, that averages as high on ilurabilitg, Iach of shrinhage, strength as a beatn or post, ease of glueing, a'orkabilit! and ability to "stay put."
(Continued from Page 44.)
months. They will not only sleep on it, but the ladies of the house will use it for their cooling place during the daftime, and it will lend comfort every hour of the day.
Show him the plans that you have for sleeping porches, and have a finished price on your tongue's end for every plan. DON'Tr for Heaven's sake, sell him the material for that porch. If you are simply a raw material salesman, you are wasting time promoting the sale of sleeping porches. The raw material that goes into a porch is small, and the profit per thousand, is negligible.
But your IDEA is worth a fortune to that man and his family, so SELL him the IDEA, and GIVE him the MATERIAL. Deliver him the finished product, and get a PRICE for your BRAINS and SERVICE.
Be sure you have some practical and attractive sleeping porch plans on hand that will fit the average house.
Run an attractive ad in your local paper, back it up by your personal activity, and your sleeping porch campaign is started.
List the people in your torvn and district who SHOULD
have sleeping porches but haven't them, .and send each of them the following letter:-
Wouldn't you like to have someone guarantee that you will sleep coolly and comfortably during the hot nights of the coming summer? Are you going home after a hard day's work in summer's blistering heat and swelter through the night instead of getting your much needed rest ?
Why not build an attractive sleeping porch on your house RIGHT NOW. The small cost of a nifty looking, cool, breezy sleeping porch will astonish you. We have some splendid plans that will appeal to you. Let us show you how you can get a good, cool, refreshing sleep EVERY NIGHT during the summer, and at a cost that will make you wonder why you haven't done it long before. May we? We will await your reply with interest.
Very Truly Yours, HOME LUMBER MERCHANT, O. K. Service, Manager.
By The Way, Mr.An egotist is a man lvho never gets far enough away from his "I" to get a true persp*ective of himself.
A coat of good paint will co\rer a multitude of shingles -and four bundles of shingles rvill cover a hundred feet of roofing'
a a
Don't force an argument on your prospect unless you are ready and able to intelligently debate your side of the questlon.
CENTRALBLDG. LOSANGELES
MEtropolitan 1718
SALES AGENTS
Kellogg Lumber Co.,Fondale, La.
Panola Lumber and Mfg. Co., Memphis, Tenn.
There are still some dealers who think the only way to go after business is with a hickory club. Then they wonder why the corpse doesn't get up and buy from them. ***
If the old custom which prevailed at amateur night on the stage, was in use in the lumber industry today, many a dealer would "get the hook."
FULL STOCKS GREEN LUMBER COMMON AND UPPERS AT MILIS.
AIR DRY UPPERS AT SAN PEDRO
Main Saler Officc Lor Angelee Officc Hobart Bldg. 397 Pacific Elcctric Bldg. SAN FRANCISCO PLouc TUchcr 5Zrg
Members California Reduood Association
SAN DIEGO 320 Spreckclr Bldg.
Main 2015
( 'Mor" than 300 attended the "Friends of the Forest" Colonel John R. White, superintenden! 9f Sequoia and meeting of the Hoo Hoo club of Fresno in the auditorium General Grint national parks, was scheduled to address the "i-itr.'S"" jo"quitr Light and Power corporation ol tb: bodw on "National Parks as Recreational Centers," but was evening of Aprii 28, rvfich opened rvith an outdoor "feed" unable to attend. served"by the eoy' Scouts ind closed *lttr ln., "signing The final address was made uy.X. A. Benedict, district ;fi', ; siation rMl uy A. 1. lcur) Russell of San Fratt-- forest_ supervisor, who spoke 9t1 "gut Forests." He decisco, the toastmaster clared thit every good citizen felt the same way. about the A iirrety musical program, interspersed rvith short ad- forests that he did about his home, and that this sense of dresses Li.raried phises-of American Forest week was the p.ersonal responsibility for tle woods left us would be the feature of the e1r..ritrg, which began with the group singing thing that would preserve them' of "America" before the dinner. Gus Russell introduced by Martin Joh-ns.on, Vicegerent Snark of Hoo Hoo, was the ,r, *"." OTT"DING
t6astmastei of the'eveniig.
The Hoo Hoo orchestri, composed of Bob Zimmerman, Building operations in Palo Alto during April of. this Norman Case, Joe Sears, Wayni Clanton, and Eddie De- year, as indiiated by the permits issued, not, only broke Witt, opened ihe musical program, which was supple- preceding April totals by a wide .m_a1Sin and set a new mented Ly selections from thi "tegion Four" quartet. iecord for this year, but were the third largest of any-month
The fiist address of the evening was made by David since the year 1920. Building permits for last month were Schmidt, eagle scout. Schmidt chose "The Forest of the $215,925.80. In July, 1924, the total. reached $365,078,^the Future"-as fiir subject, stressing the needs of conservation greatest month on ricord up to that time, and in June, 1922, and reforestation. - He was followed by W. R. Hepner, in aggregate of. $223,524 was recorded. assistant city superintendent of schools, who told of the work being -done in the public schools to emphasize the imDortance-of the forests^and the need of saving them in
spr-:aking on his subject, "Education for the Appreciation Washington, May 3.-"A Survey of the Lumber Indusoi Natu-re." try" is the subject of an address to be delivered by John W. Rev. E. A. Fridell of the First Baptist church compared Biodgett, of Grand Rapids, Mich., before a'special.meeting the ideals of America with her forests, asserting that "Our of representatives of the natural resources industries to be country's ideals are as high as our giant trees, and are as held-as a part of the annqal meeting__of the Chamber of great as our forests." Ifis theme was "The Forest and Commerce-of the United States at Washington, May 20 American Ideals." to 22.
Would you be able to view the twisted, amoldcring ruins, consoled in your mirfortune by the sure knowledge that you are adequately insured, with evcry condition on the policy fulfilled, eo that thcrc will bc no queetion of the arnount you will recover?
The time to think about this question is not after, but before t'he fire.
John Olson, Los Angeles, manager of the Southern California operations of Chas. R. McCormick & Co., and Ernest Meyer of Portland, Oregon, manager of the Chas. R. N{cCormick & Co. operations in the Northwest, were recent visitors at the Sin Francisco offices of the' comDanv on business matters. In speaking of the lumber market in Southern California, Mr. Olson says that the market is showing a steady improvement.
C. E. Cowdin, president of the Nicolai-Neppach company, was elected first vice-president of the mill work cost bureau, an international association of planing mills of the United States and Canada, at the annual meeting of that organization held recently in Chicago.
Realizes the TRUTH that courtesy is a vital human achievement in any kind of times;
Appreciates the fact that SERVICE to the other fellow can be practiced regardless of which rides the wavbsupply or demand-;
Understands that the Golden Rule still functions;
Loves his fellorv man and plays square rvith h:m under all conditions;
Has grasped the thought that a kindly understanding and appreciation of the other fellow is the cornerstone in the foundatioh of selling success;
Works to BUILD HIMSELF in the estimation of other men and builds upon an honest foundation ; Practices at all times all the honest arts of salesmanship, such as courtesy, understanding, kindliness, and thorough appreciation of the other fellorv's viewpoint.
"From time to time, I hear that some wholesaler has rnade the discovery that the lumber manufacturers are intent upon putting the lumber wholesaler out of business. It would be indeed a Drosaic rvorld if there were not free play for imagination. But I can conceive of more plausible and profitable fields in r,r'hich one's imagination might be put to work. So that I may be on record as definitely as American language rn'ill permit, rnay I say that the rvholesale lumber industry is not a useleis fifth rvheel, but the necessary third leg under the structure of the lumber business without which the structure will not stand."-Rov A. Dailey.
An authority has said:
"Letters are divided into two main classes, personal and business. The reason for business letters is found in the needs of taking care of the commercial transactions of the world.
"Friendly letters or just letters are written that lve and those to whom we are near and dear may keep our lives in touch and share mutual aspirations.
"Personal letters are too often: 'I am well. I made $1000 in a trade yesterday. I have a new car. Come to see us and so forth.' Personal letters may serve a purpose in being news sheets. But the art of letters is in self-expression, fully, unreservedly and gracefullv, and in promoting growth in life and mind and spirit. Never can one express him or herself any more touchingly and beautifully than in- letters'
"Many persons yearn to give expression to the thoughts that arise- in them and would gladly turn their emotions and thoughts into words. Practice in letter writing c-aus€s persons t-o become able to exPress clearly strong -and stiriing feelings in language. Literary persons generally in the beg'innings of their careers write many letters and most ot them keep up this practice alwaYs.
"To bring beauty, peace and growth into life always be a letter write; and improve your lives and letters as life goes on.
"The way to write letters is to write them. Write infinite letters desiribing the daily happenings of life-freely:- 9trestrained and naturally, just as though you were talking face to face. Try humorous letters. Try philosophical letters. Try literary letters.
"Get correspondents who will criticize an4 analyze-your letters and wfio will be glad for you to do the same things for them.
"Make letters a study availing yourself of whatever technical and other helps- you can. The more of time' se1f, thought and well regulated and regular correspondence, the gteailr the pleasure and happiness theie will come to you therefrom.
"Don't get too old for friendly and personal letters and drop youicircle of corresponde,nts forever. This is a fatal misiai<e. Pick up and retie the broken threads. Keep yourself young and in tune by the writing of rnany, many letters.
"Is not a change going to come over you today and s-weeP your orvn wodd ana Uiing with it many gr-eat, good and bleasant things-tender recollections and rekept promises ind vows? Why not now the habit of friendly and literary letters? This liitle booklet is your pledge and obligation'"
Architects, contractors, retail lumbermen, home builders and other users of lumber in all sections of the United States are manifesting great interest in the innovation of grade-rnarked and trade-marked lumber officially insti lrted on April I by the subscriber mills of the Southern Pine Association.
Under the grade-marking plan just triut into operation by the Southern Pine Association subscribers, on the end of each piece of lumber or timber produced by these mills there will be plainly marked a number within a circle, which identifies the mill producing the lumber, the letters "SPA," as the official symbol of the Association and the grade of the piece, for example: "B & BTR" for B and Better. or "No. I COM" for No. 1 Common, or whatever the grade may be.
Scientific Hln drying prescrvet within our productr naftrre'r eturdy and beautiful qualitier, while
Modern machinery and skilled human efrort iustifiee our slogan
TRY US FOR
OAK FLOORING
GUM FLOORING
WHITE OAK TRIM
RED GUM TRIM
CASING BASE
OAK WAGON STOCK
BEECH FLOORING
AROMATTQUE CEDAR LIMNG
RED OAK TRIM
SAP GUM TRIM
MOULDINGS
GUM FI'RNITURE STOCK
Furniture Stock in Sets CUT TO SIZE Ready to Asremble
Flat Surfacee Hardwood Trim Sa,ndcd BRADTEY
OF ARKANSAS
WARREN - ARKANSAS
C. lt" Ctad$ Rcprecntative Lor Angelee
Chicago Lumbcr Co. of Wuh. San Fnncirco
Destruction of life and property on a terrible scale was ryrogglt by-tlre furious tornado that srvept five states in the Middle West on March 18. All types of construction crashed -un_der the great wind. Here are seen some graphic views of the devastation. In the center is an air iiew of Murphysboro, Ill., after the storm had passed. It was reduced virtually to kindling wood. Above, left, is seen the ruins of the Longfellow School, Murphysboro, a brick structure. Steel was bent and broken like so much straw, as is shown by the photo at the top, right, taken at Princeton, Ind. Another view in the latter town is seen below. left, which shows the remains of the Baldwin Heights School. Frame houses with walls torn out by the galJare shown in the photo at right, below, also taken in Princeton. Not wood, nor stone, nor steel could long withstand the anger of that swift wind.-Building Age.
L. B. MENEFEE MILL BURNS
KLAMATH FALI.S, Ore., May 4.-sparks igniting from a hotbox completely destroyed the mill of the -Modoi Point company at Aspgrove early to night. The loss was ap_proximately $150,000, fully covered by insurance. The mill was owned by the L. B. Menefee lumber interests of Portland. The fire-fighting crerv at the mill saved the lumber yard and offrces, due to the absence of the brisk wind prevalent here the last two weeks.
The mill had a daily capacity of 1l0,0OO feet and emply'fed 80 men.
MILToN TAENZER PRoUD FATHER
Mr. Milton Taenzer. iunior member of the American Hardwood Company, LoiAngeles. is happy over the arrival of a fine girl baby, at his home on the 8th of this month.
GERLINGEN LUNABER CO.-RAIL
Portland, Oregon
METROPOLITAN REDWOOD CO.-RAIL
Metropolitan, California
NETTLETON LUMBER CO.--4ARGO
Seattle, Waehington
At the regular weekly meeting of the San Francisco Advertising Club, held at the Palace Hotel on Wednesday, April 29, American Forest Week 'ivas observed.
Wallace Hutchinson, United States Forest Service, San Francisco, gave an interesting talk on the "National Forests of California." Mr. Hutchinson's talk was beautifully illustrated by slides showing the timber resources, forest uses, destruction due to forest fires, and the Forest Service methods of forest protection.
Richard Hammatt, Secretary-Manager of the California Redwood Association, gave an interesting and instructive talk on the California Redwoods and Redwood Reforestation. He spoke of the Redwood resources of California, their geographical distribution and uses' and protective methods used by the Redwood operators in preventing forest fire. He spoke in detail of the Redwood Reforestation work being carried on by the Redwood operators in Humbol<lt and Mendocino Counties, and the Redwood Nurseries at Fort Bragg and Scotia. Mr. Hammatt informed the gathering that during the past winter, 10 Redwood seedlings were planted for every Redwoocl tree cut, also that the present stands of Redrvood u'ould last for over a hundred years at the present rate of cutting and together with the second growth already on the ground and what would result from their reforestation work, would always insure California of a perpetual supply of Redwood timber.
Austin L. Black, Advertising manafler of the Cali{ornia White and Sugar Pine Manufacturers' Association, spoke on "Greater Than Gold." N4r. Black quoted some interesting statistics showing that tl-re revenues derived from the timber cut in California during the past year \\''ere greater than the revenue from the production of gold in the state.
The meeting was largely attended, there being about 500 present.
From the report of Wilson Compton, Secretary, National Lumber Manufacturers Ass'n.
No industry has ever made progress by going backward; nor conserved its resources by rvasting them; nor paid dividends out of profits macle by running at a loss.
The only excuse for an industry carrying its headlight on behind is to profit by its past experience' That is precisely what the lumber industry has not been doing. I{ -i! cann-cjt learn for itself that paying out $25 and taking in $23 wiil result in a loss; that adding to the suppll' of lumber does not increase the demand for it; that producing more Iumber than is shipped does not reduce the stocks; ancl that it is no easier to sell a car, or a cargo, of lumber after it has been shipped than before, it rvill be rudely taught by others rvhat it cannot learn for itself.
TUcker 7654
The Los Angeles office of Dolbeer & Carson Lttmber Co., the opening o{ which was announced in May first issue of "The Lumber Merchant" is located at:
We manufacture fitches on our own band rnill, frorn only selected, genuine "forked leaf" White Oak logs, to be sawn into Quartered and Plain Oak veneers on our battery of veneer sawg. Our 6rst consideration is smooth face work. That i saves your cost.
The 6gure either Flake or Herringbone is good, and the grade is standard. These veneers are mechanically dried and fat, and will run good widths and lengths for door stock, or interior trim.
'V/e also manufacture rotary cut Oak ve' neers, and build that "Good to the Core" , plywood in all cabinet woods. Louisville ' ' is the home of diversified service, one organization from the tree to you.
TRAOE MAR|(GEORGE c- CORNITIUS
HARDWOOD LUMBER
,l-merican Bank Building, San Francirco
Tclephone Garficld 129
ChicLacaw Brand Oak Flooring
Elliott Bay Fir Panelr
O.rly exclueivc wholcrele Hardwood concGrn on Pacific Coatt
WHOLESALE
Southern-H^A,RD WOOD S-Northcro
Brucc Oak Flooring
Maple Flooring
1209 Firct National Bank Bldg.
Telcphonc Sutter 2634
J. O. ELMER
HARDWOOD LUMBER
Gcnuinc Mahogeny
Veneers-Flooring-Panelr
l2lXl Firet Netional Bank Building
Telcphonc: Sutter llDT :3 San Frencitco
W. M. BEEBE
2S9 FTRST N.A,TIONAL BANK BLDG. SOUTHERN HARDWOODS_VENEERS
Supcrior OeL Flooring, 'Amorice'r Fincrt"
Scnd mc your inquirier and ordcrr
Tclcphonc Douglu gllT
McDONALD LUMBER CO.
Firet Netional BenL Buildiag
San Francirco
lVhitc and Sugar Pine Douglar Fir P. O. Cedar Rcdwood Sprucc
Tclcphone Garficld 336
It will take until 1932 for the United States to catch up with building shortage and the normal building requirements.
This statement is made by Charles S. Keith of Kansas City:
"Conditions so far indicate that 1925 will surpass last year in volume of construction," Keith added. This is supported by well advised authorities. This means that in the neighborhood of $5,000,000,000 will be spent in building this year; that employment of men in the building trades at high wages will be continuous and that consump- tion of steel, lumber, cement and other commodities affecting every section of the country to some degree will be heavy.
"f anticipate no fall in the price of lumber. fndustrial demand is increasing steadily. What this means can be realized when it is understood that the manufacture of boxes alone accounts for 121 per cent of all the lumber produced in the United States. The automobile' industry requires 5 per cent of the output and the railways absorb 25 per cent. In the cases of all these industries, activity rs rampant.
"Exports of lumber may be expected to be heavy. Continental Europe is taking more American lumber than at any time since 1913. The first German buyer to enter our offices since 1912 has just placed an order with us. The flush demand from Japan his quieted since the temporary building to replace the earthquake damage has been com-
pleted, but the requirements this year in that country will' be good. Chinese buying may be delayed by civil war, but can be expected to come up to that of 1924. The Australian sales, I do not anticipate, will be very good.
"There is no reason why we should not have an excellent year in the lumber business, and lumber and steel are the most sensitive indicators of business and prosperity which we have. Fourteen billion feet of lumber has gone from transit and retail stocks in the last year. Production will not be increased and demand will be steady, according to my opinion.
"The northwestern mills, it is true, are on a fouf-day and five-day basis, but this is due to the fact that they expect consumers to take production as it is turned ou[. Many of them have no yardage in which they can store reserve stocks.
"The increased efficiency of the railroads has led to a lot of what is commonly termed hand-to-mouth buying. It has resulted in the movement of fourteen billion feet into building and other uses, and buyers are not anticipating their needs far in advance. Instead of buying five and six months ahead, consumers and distributors are anticipating their needs only by thirty to sixty days, for they can get shipments so much quicker.
As a result they buy more freely, but in smaller quan- tities. The western mills will have to adiust themselves to that trend of affairs. But they also can bi expected to have a fine year, as is indicated by the fact that they sold l0 per cent more than normal capacity production last year."
By taking full advantage of the Bureau's free advertising service you can increase your sales 100 PER CENT OR MORE during an active Clean Up and Paint Up campaign in your community.
This is a strong statement that some readers may doubt, but tabulation of the Reports of Campaign Results from more than 5,000 paint dealers show sales increases ranging from 25 TO MORE THAN 1,000 PER CENT, according to the scope and length of the local campaign.
Not only does a properly organi4ed and energetically conducted campaign increase the sale of paint and varnish, but it increases the sales of
dealers in hardware, lumber, building supplies, fowers and seeds, groceries, dry goods, drugs, furniture, carpets and rugs, tents and awnings, plumbing, carpenter work, roofing, real estatb, building materials, Iighting fixtures, insurance, gas and electric service, laundry service, automobile accessories, cleaning and dyeing, and in scores of other lines.
It is relly surprising how the average citizen fails to realize the many things he has neglected to buy to promote the comfort, health and convenience of his family and himself, until hig interest and buying desire are aroused by this campaign.-National Clean Up and Paint Up Bureau.
A GOOD EXAMPLE AD.
Paint and Varnirh increa.se the value of your property-nrany timec their cort.
If done in time, painting keepr down the annual meintenance cxrpenle by nving money that otherwire would be spent for repain or lort through depreciation.
The paint dollar addr more value than any otter dollar rpent on your property.
Stockton is about to realize the ambition of a half century to possess a waterway over which deep-water vessels may course straight to the heart of the city. On Tuesday, April 21st, the people voted bonds to the amount of $3,000,000 to take care of Stockton's portion of this enterprise. The overwhelming majority demonstrates how determined the people of Stockton are that their products shall have direct access to the open sea.
To Stockton and its immediate region the completed channel promises reduced transportation rates for the growers of field crops and the vineyardists. the orchardists and the packers. Ii gives promise of great'economic advantage to all Central California.
An appropriation amounting to $2,407,500 has been recommended by the Rivers and Harbors Committee and it is expected that the mbney will be voted at the coming session of Congress. The State has been asked to devote $419,000 as its share in the work. Stockton is ahead of these co-operating agencies in providing its portion of the necessary funds.
The proposed channel will be twenty-six feet deep and one hundred feet wide at the bottom. The bond issue of $3,000,000 voted by the city will take care of half of the costs of right of way, dredging, terminal facilities and harbor development.
Wide possibilities for an expanding trade are thus opened up to the whole surrounding rqgion. Stockton itself, by achieving immediate contact with the open lanes of the sea, expects to rise to a high place in the world of commerce. Its initiative in promoting the construction of this deep-rvater way demonstrates fully that it is a publicspirited and far-seeing community.-San Francisco Chronicle.
Washington, May 8.-According to a Census Bureau announcement today 769 large sawmills have reported a cut of. 16,210,107,000 feet of lumber in 1924. The same mills reported 16,910,026,W feet in 1923, tt'e 1924 decrease being 700,000,000 feet, or 4 per cent. In 1923 the cut of these mills was 45.5 per cent of the whole reported lumbgr output; if their proportion remained the same in 1924 the total 1924 reported production would be 35,620,000,000 feet and the total of production 37,000,000,000 to 37,5@,000,000 feet.
\Mestern states cut, from reports lor 1923 and 1924.
Building in San Francisco for April" 1925, jumped more than $1,000,000 over April, 1924, and total building to date Ior 1925 is $18,508,800.
Building to date exceeds the same period of. 1924 by $L,728,620.
Following is the report for April, 1925:
It's natchural enough, I guess, When some gits more and some gits less, For them-uns on the slimmest side To claim it ain't a fair devide; And f've known some to lay and wait, And git up soon, and set up late, To ketch some feller they could hate Fer goin' at a faster gait.
The signs is bad when folks commence Afindin' fault with Providence, An balkin' 'cause the earth don't shake At every prancin'step they take. No man is great till he can see IIow less than little he would be Ef stripped to self, and stark and bare, He hung his sign out anywhere.
My doctern is to lay aside Contentions, an' be satisfied; Jest to do your best, and praise er blame That follers that, count jest the same. I've allus noticed grate success Is mixed with troubles, more or less, And it's the man who does the best That gets more kicks than all the rest.
-James Whitcomb Riley.Robinson Crusoe was the original optimist. Things looked bad for the old boy, but he didn't kick, and he didn't whimper. Crusoe used his head He studied the situation all over, and then he said: "I have it-I'll advertise !"
Think of it ! He was a thousand miles from nowhere. The possible readers of his ad were only a few every several years. It was hard times, money depression, bad conditions, all rolled into a lump. But Crusoe didn't let that stop him. So he fung a shirt at the top of a pole, on the highest point of his island.
His first ads brought no returns. But he didn't quit advertising. Not Robinson. He changed the "copy." Put up another shirt. And he kept on doing it. And finally he got a ship-by persistent advertising.
"We are all children in the Kindergarten of God, and there will come after us greater men who will understand things that we gtrn1ef."-flumboldt.
Lots of people are in hurry and don't know where they're going.
A young fellow bought a new car, had it a few months and bragged; "I've gone ten thousand miles."
"Where?" he was asked.
"Oh, just around."
That's one trouble with modern life, everybody in a hurry, burning up energy and gas; and just goin' 'round.
People like to hit the high spots. But it's hard to live on thrills.
They don't make a good steady diet.
-The Rotariazonian.The colored porter got a job around the college observatory. One night he noticed a fellow get under the big telescope, change its line several times, finally glue his eye to the glass-and just then a star fell.
"Misyuh" he said, "Ah thought Ah'd seen me some gunmen in Mah time, but Ah nevah knowed there was nobuddy in yo' class."
A colored mammy had a big family of boys so well behaved that one day she was asked:
"Aunt Sally, how did you raise your boys so well?"
."Ah'll tell yo' Missus," said'Aunt Sally, "Ah raise dem boys wid a barrel stave, q:' A.tt raise dem frequent."
The teacher was trying to give her pupils an illustration of the word "perseverance."
"What is it," she asked, "that carries us along rough roads and smooth roads, up hills and down hills, through jungles, swamps, and raging torrents?"
"Please Miss" said little Johnnie, "It's Pa's Ford."
To avoid a colorless existence: Keep in the pink of condition. Do necessary things up brown. Never show yellow. Treat people white. Be well read, hence not green on material topics.
Put business transactions in black. Renew youth by getting out under the great blue all possible.
rftWo years ago the BALSAM-WOOL salesmen had a I good story to tell about the sales and profit possibilities forretaillumber dealers in this improved insulation. This story was based on the self evident need for insulation and faith in a product which tested consider. ably better than any other on the market.
Today these same salesmen aren't doing much of this kind of talking.
They're too busy telling what has bem done.
A Minneapolis dealer sells 10 carloads of BALSAMWOOL in a vear. A Detroit dealer sells 4 carloads the firstyear hairdling BALSAM-WOOL. A Madison dealer sells 3 carloads in a year. A dealer in a town of 12,fi)0 population sells 165,000 feet in a year. Recordsfrom dealers in small towns show gross profit percentages of 388/o,42lYo,445Yo with many dealers making 7,8, 9, 10, and more stock turns in a vear.
The plain truth of the matter is that the majority of dealers who have made a success with BALSAM-WOOL didn't start off with carload orders. And there isn't a
BALSAM -WOOL salesman who is ashamed of that fact.
They've seen too many 3,000 feet and 5,000 feet ordersgrowto carloads on the third and fourthorder.'With the dealer satisfied all along andmakinga profit on every thousand feet. Reason enough why these salesmen haven't lost their heads over high pressure selling.
BALSAM-WOOL;r" ,rrrrrr*ron is made solely for distribution through the retail lumber dealer. It fits in with his business because every builder and remodeler is a prospect-every builder needs and will benefit by using BALSAM.WOOL. It is a comfort and health factor that in a very ehort time actually pays for itself with fuel savings and then pays yearly dividends. It is a sound deadener as well as a heat insulator. BALSAM-WOOL 'does not compete with other items of yard stock so you don't pyramid your investmentwhen you stock it.
Don't wait for the BALSAM-WOOL salesman to call. Send in a trial order for 3,000 or 5,000 feet. Free advertising helps will be eupplied. Prospect lists will be followed up for you.
Start making these additional profits now. Every BALSAM.WOOL iob helps sell another. The sooner you get started iust that much oooner do these additional profits begin to mount up. By next year you may be in the carload class. Orders can be placed with any 'W'eyerhaeuser representative or sent direct to the Wood Conversion Company, Cloquet, Minnesota.
Disnibutors of WEYERHAEUSER FOREST PRODUCTS
Creneral Ofrces: SPOKANE \trASHINGTON
Btanch Oflict ST.PAUL CHIC/{,GO BALTIMORB S94UnivenityAvt 208S.LaSalleSG 812l*xingtonBldg.
l. Bam.a.u-Wool is the most efficient and economical house insulation on the market today.
2. It meets a rapidly growing popular demand.
3. It does not compete with any other stand' ard item of yard stock.
4. It gives you an additional profit on every house iob you sell.
5. It requires only a small investment.
6. It is light and easy to handle.
7. There are no broken stocks of Bals.nuTfoot . It comes in rolls in three standard widths only.
8. No outside competition. Bal.s.ttvt-'Woor, is not sold through mail order houses,retailers in other lines or direct to the oonsumer.
9.It cannot deteriorate. It oomes rolled, wrapped and sealed.
10. It can be sold for both old and new houses, for apartment buildings, cold storage plants, llaralies, barns, poultry houses and other farm buildings.
11. In addition to being a heat insulator, BALsnrra-Woot is also a sound deadener.
l2.Its reasonable price and low installation cost put it in reach of every home.builder.
NEV YORK 22OBdway
BALSAM-WOOL lDistributors for Southern California :
13. It can be bought in either L. C. L. or'Gorload quantities.
14. It is a Weyerhaeuser product made cpecially for the retail lumber trade.
There is really not a great deal to tell, about the wonderful "Stag Party," so long anticipated, and so successfully carried to a close, at Venice, on the night of May first, by the Southern California Lumbermen.
The Committee in charge of the affair deserves a world of credit for the detail of arrangement, for the wonderful program of entertainment, the dinner served by Ward McFadden, proprietor of the Ship Cafe, and for the large number that were in attendance.
Three hundred and fifty-two tickets were collected at the door, before seven P.M., by Jimmie Chase, Melvin Coe, and their assistants. This gathering represented the cream of the lumber industry in Southern California, coming from as far as San Diego and Fresno, heads of scores of well known institutions.
The much heralded show started on schedule at eight, there being at least thirty high class vaudeville acts,"interspersed by a number of home talent surprise presenta- tions. The boys were in fine form, and a great amount of excellent -entertainment talent was disclosed in the impromptu program. The Main Show was followed, at midnight, by a splendid Side Show, conducted in the rooms in the second story, and was enjoyed by at least two hundred of those preseht.
Other features occupied the time until a later hour, when the gathering dispersed, voting the affair the most successful party ever held, in Southern California, by the lumber fraternity.
To B. W. Bookstaver, of the McCullough Lumber Company, goes the bulk of the credit. "Book" labored long
and hard, to carry the party to a successful finish, and he is to be congratulated on the many favorable remarks that have bepn heard. He was assisted by a committee of twentyll
April 30, 1925, was a gala day for The Long-Bell Lumber Company, because it marked the end of its first half century in business and the beginning of a new era. Throughout the company's many holdings its people congregated to pay homage to R. A. Long, founder of the company, and who at the age of 14 years, still remains the active head of .the business as chairman of the board of directors.
While the various y'ills and yards of the company each had special prograrn{ commem5rating the fougding -of the company April 30, 1875, when R. A. Long o./ened a small retail lumber yard at Columbus, Kansas, all'prggrams centered around Kansas City, Mo., from which p/int the general offices broadcast an elaborate programtto all of the Long-Bell properties in the United States, using WHB, Kansas City; WFAA, Dallas; KGW, Portland; qnd KGO, Oakland. /
The broadcasting feature was a part of the tprogram in connection with a reception given in honor of Mr. and Mrs. Long, by the directors of the company at the home of M. B. Nelson, president, and Mrs. Nelson. The directors and directors' wives served as hosts and hostesses of the occasion.
Mr. S. C. (Cy) Hooper, of the S. C. Hooper Lumber Company, Los Angeles, left San Pedro, on May 9th, for a two months' journey. With Mrs. Ifooper he will go first to New York, via the Canal, returning to California by rail, after visiting a number of eastern cities.
Ted Hobgood, well-known in the automobile row as the Los Angeles branch manager of the Moreland Motor Truck Company was sent to Mexico by his concern to stir things up, and he did. Various rumors having reached the Moreland Company, that certain parties of our Latin neighbors were trying to do big things but lacked transportation facilities. As a result Ted Hobgood went to Mexico. He proved the old proverb that business can always be had if people know how to get it. Even though the buyers do not always realize it, added profits can be made by them with the proper equipment if this is drawn to their attention. Mr. Hobgood returned with a large order for trucks and established an agency for the product of the wellknown local concern, the Moreland Motor Truck Company. He acquired a clear insight into the business condition of Mexico and in what way California can help. He found the business men of Mexico absolutely reliable; the trouble lies with many of our own business men who are suspicious in their dealings with our southern neighbors. He finds Mexicans very hospitable, courteous and greatly influenced by kind words and considerate attention. This
is something the Anglo-Saxons do not understand. Kind words and the associating with our Latin friends on terms of absolute equality and adapting ourselves to their ways of doing business instead of trying to convert them to our own, will make the Mexicans our friends and it will contribute more toward closing business deals than the most clever sales talks we are in the habit of giving. Mexico is a rich country and if California will co-operafe with her in a friendly spirit, much good will unqueitionably ensue to both Mexico and ourselves. They arelnxious and readv to deal with the Pacific Coast of America if we will meei them half way.
There's the story in primer language. No more needlessduplication - eight standardized roofings that meet exactly every requirement.
Mr. Hoover has been preaching elimination of waste. Weaver difit. It means more money for you.
There are still to be found in the retail lumber business, men who do not believe in retail lumber advertising (or at least who do not advertise and who say-as an excuse for their remissness-that they "do not believe in it.") '' Now, there may possibly be intelligent business men somewhere in the world-thev marr even be in the retail lumber business-who have watched the trend of business in this day and generation, and who still do not believe in advertising.
Yet-the difference between man and monkey is said to be that a monkey has sense enough to profit by his own experiences but not by the experiences of others, while a man can profit by both, and must do so if he is to survive. The monkey sees another monkey burn his paws oh a hot chestnut that the mischievous boy has thrown him, but instead of learning from the outward manifestations of pain in the other monkey that hot chestnuts are good things to let alone, the first monkey has to go and feel that same chestnut to find out what it was that made.the other one cut up so.
A man sees harm come to another man in a certain wav. and he stays away from that harm. He sees good come to other men in certain wavs, and is anxious to avail himself of the same opportunities.
The business man who watches all the other business men in the world depending upon their publicity for the vital fluid of their business: who sees these other men de-
pend upon this agerrcy to keep their business wheels turning; who sees the live advertisers forging ahead, and the old fogies going to the wall ; who sees as he must see that to the successful merchant and business man of today advertising is the one thing that cannot be done withoutand who still says that he "Doesn't believe in advertising," surely must have something radically wrong with his make-up.
In ninety-nine cases out of every one hundred the trouble originates in the same spot, too, miserliness. The average man who does not advertise in a business that from the experience of others needs advertising fails to do so simply because he is so constructed and moulded that he can't tnrn loose the dollars that go to advertising expense, regardless of the profits that might be expected to accrue.
In our judgment there are just two main reasons why lumber dealers fail to use general and intelligent publicity in their business. One is miserliness, and the other is that they haven't the right kind of competitors. That's the rvhole story. Put a good advertising competitor in against the non-advertiser, and the other fellow is going to have to advertise, or give up the lion's share of the business.
It is reasonable to suppose, don't you see, that the fellow who don't advertise, won't do the other things that go to make modern building service, and so deprives the public of its rights in a building way. So if a fellow comes along who gives modern building service and plainly ad-
vertises that fact, the stingy man or the have to improve his methods or quit the
We don't believe that there is a lurnber that could survive without advertising business methods if those methods were petitors.
unbeliever would game.
yard in the world and progressive used by its com-
Opportunity knocks with thunderous sound, every hour of every day, at the door of the competitor of the retail lumber dealer who does not advertise.
If we were in the line yard business and looking for new locations, we would stick a new yard in at every'prosperous point where the lumber dealers are not advertising and giving service (and the two go hand in hand.)
There is no more chance for competition between the non-advertising, non-service retail lumber dealer, and the progressive lumber merchant, than there is between an ancient stage coach and the Golden State Limited.
The only chance the old-timer lumber dealer has is to get his competitor to agree not to advertise, not to merchandise, nbt to solicit, etc., (So help us they are doing that very thing in some unfortunate towns in the United States) and then the citizens of the town ought to rise and throw them both out, and get some live ones.
A very interesting and comprehensive booklet, "Dry Rot in Buildings and Stored Materials and How to Combat It," has just been issued by The Alabama Polytechnic Institute.
It is full of vital information. necessarv to all lumbermen. and a copy should be in the files of every retail lumber dealer in the state.
Copies cah be secured by communicating with Dr. C. J. Humphrey, Madison, Wis., or Dr. L. E. Miles, Auburn, Alabama.
Robert R. Fox, President of Simons Saw & Knife Agency, Los Angeles, was a recent visitor to Seattle in connection with the opening of the new mill of the Washington Lumber & Spar Company, Renton, Wash., of which he is also president.
Mr. Fox inspected the new plant, with John G. Workman, vice-president, and W. G. Savage, general manager.
Spokane, Wash.-Frank J. Walker of the Timber Products Bureau of the Spokane Chamber of Commerce, said in an interview recently that finishing of lumber gives every promise of becoming one of the principal industries in Spokane, adding: "The lumber business in Spokane already has grown to significant proportions. There is every reason to believe that it will double and possibly,treble in the next few years. This development seems all the more certain when it is considered that each year hundreds of eastern operators are cutting out their timber and are looking to the northwest for future supplies."
It is reported that one of the fastidious newly married ladies of this town kneads bread with her gloves on. This incident may be somewhat peculiar, but there are others. The editor of this paper needs bread with his shoes on; he needs bread with his shirt on; he needs bread with his pants on, and unless some of the delinquent subscribers to this "Old Rag of Freedom" pony up before long, he will need bread without a damn thing on, and Wisconsin is no Garden of Eden in the winter time.-Melrose (Wisconsin) Chronicle.
-but be prepared for rain t Wear Filson Water Repellant Pants for comfort in any weather. They shed a tot of uiater -keep out wind-keep you comfortable. Double front, double seat; wear "like iron" and sure look neat I You'll wonder how you got along witbout them.
llXl5-7 Flret Ave. Scattle, Warhin3ton
Give waist and inseam meas' ure.
All of us have an instinctive preference for Quality.
We like to believe that the Lumber Industry's preference for Goodyears and their preference for Quality are one and the same.
Experience is a good thing when you has it yourself and this QUALITY talk reminds me about an age that is passed, when weddin rings was made of 22 an lB Karat Gold, no shoe soles was jest veneered with real genuine cow hide leather, no pot metal were used in place of tool steel an some all woolen goods were not fabricated out of pickins from the Cotton patch, but at the present time in my estermation the QUALITY has been taken out of menny artickles an added to the PRICE. I rise right here with the statement of facts that this ass'ertion perticulerly applies to the bootlegger as anny gent that aint got cast iron innnards can testify. As I aint
squandered any money in getting any of them new fangled trade promotion extravigances an aint studdied the gift of gab to use in oritorical contest or exercises on gettin them on the dotted line, the main an principal factor with me in selling is the PRICE an I jest sells the cheapest Lumber at the cheapest price, fer when a buyer insist that he knows the best is the cheapest an tries to trim me at my own game, an expects to get somethin for nothing, he most undoubtingly gets all he pays for in trading with me and afterwards learns that he has got
The P. B. Yates Machine Co., with headquarters at Beloit, 'Wisqonsin, held their opening display of woodworking machinery during the first week in May, at their new western of6ce and warehouse, located at 725 Bryant Street, San Francisco.
B. F. Bader, manager of the San Francisco office and with general supervision of the California, Arizona, Texas, and Mexico territory, states that in opening their western warehouse, they are establishing a supply depot and purchasing point especially for west coast users of woodworking machinery. In giving this service to the woodworking industry, the company's new policy will offer the trade the following features:
1. A complete supply of repair parts for all Yates machines sold in the California and tributary territory will be carried.
2. There will be a special San Francisco territory service department in charge of Mr. John Stewart. Until this spring, Mr. Stewart has been in charge of both test floors at the Yates home factory, Beloit, Wis. He is perhaps the most skilled practical woodworking machinery man in the country.
3. A machine shop, installed as a part of the new warehouse, will be available for repair and rebuilding jobs.
4. Demonstration machines representative of the varied lines made by the P. B. Yates Machine Company may be seen on the floors of the warehouse.
In addition to their San Francisco Office, the company
also maintain branch offices at Portland, Oregon, and Los Angeles, California.
The personnel of the San Francisco Office includes the following: B. F. Bader, Manager; John Stewart, Floor Manager; F. J. Rossmiller, in charge of Machine Shop ; and Mrs. B. F. Baler, Office Manager. The following represent the company among the woodu'orking trade: C. Mr Tully, Northern California and Klamath Falls District with headquarters at Klamath Falls; O. H. Davidson, Redwood District with headouarters at Eureka: R. L. Rogers. Southern trict headquarters Eureka; California White and Susar Pine District, with headhead- Lalrtornra w nlte Sug'ar rrne JJlstrlcE, wltn rleaqquarters at Fresno; C. C. Dwelly, San Francisco Bay District, with headquarters at San Francisco; Los Aqgeles District, R. L. Webb and J. A. McRae, with Geo' Dixon I)ixon as Service Manager; San Diego, J. H. Dalin; Texas and ljtego, H. L,alln; lexas Mexico, Marion Patterson., with headquarters at El Paso.
During the opening week of their new San Francisco operatiois, the frnest and newest models of woodrvorking machinery were on display. All the equipment which is electrical'driven was ready for operation, and with the assistance. of the entire San Francisco Sales and Service force practical demonstrations were made.
B. F. Bader, Manager of their San Francisco Office, has been associated witti the Yates Machine Company since 1906. He has represented the company in all sections of the United Statea and in many foreign countries. Prior to his coming to San Francisco, he represented the company for eight years on the Atlantic Coast, with headquarters in New York City.
Running a retail lumber business without advertising is like kissing a girl in the dark; you may know what you're doing, but no one else does.
It gives all the information necessary for the Lumber Buyer to place orders and inquiries intelligently, and Sellers to the Industry to select prospective buyers. States coverd are: Wash., Ore., Cal., Ida., Mo'nt., Ayiz., New Mex., Wy., and BritiEh Columbia.
It gives the name of Manager, Sales Manager, Superintendents, species of lumber sawe4 whether the mill has a circular or band saw, and its capacity, whether equipp€d with edger and trimmer, gang saw, nesaw, planing mill and dry kilns.
It is not simply a list of large mills, but gives all, both large and small lts use will eliminate gue$ work, save expense of telegrams, time and labor. Membership of Associations allied with the Lumber Industry is also given.
Price only $3.50,328 page.s-53/ax8 inches. The Industrial Senice C,o.r',Portland, Ore.
Rate: $2.s0 per cotumn inch The Fellow Who Wants to Be Hired
A fine yard in " .,,r"3r1;fofoto.orlation. Yard well located, doing nice business and showing profits. Ill health of owner makes it difficult to attend to details. Prefer cash sale but might consider a country yard in trade. Address Box 4-46. care California Lumber Merchant.
Young married man seeking connection in any department of retail yard. Thoroughly experienced accountant, expert typist and correspondent, can price detailed sash, doors and millwork, and am familiar with every branch of lumber office work. Desire connection where there is opportunity for advancement. Available immediately. Address Bbx A-45, care California Lumber Merchant.
l,tIANTED
Position as yard man in country lumber yard. Long experience and good references. Address Box A-44, card California Lumber Merchant.
Desires to invest $15,000 with services in sound business. Wide experience and excellent record stump to consumer. Address'Box A-37. care California Lumber Merchant.
WANTED: panel salesman for Southern California territory. Prefer one with'personal acquaintance among the trade, but will interview any yotlng man possessing sales ability. Splendid opportunity for right man. Address box 29-F- care California Lumber Merchant.
By competent man, position in some good city in South^rn Calif. Now employed as Manager:ih three yard town, rvith present employer 8 years as Manager. Married, age 35. Am capable and willing to earn good salary. Good bookkeeper. Will start in any capacity with right company. References. Available May lst. Box A-42, care California Lumber Merchant.
WANTED:
POSITION as salesman with Wholesale Lumber Company. Ten years'experience. Best of references. Address Box A-40, care California Lumber Merchant.
WANTED, by competent man, position in some good city in Southern California. Now employed as Manager in. a three-yard town, with present employer 8 years as Manager. Married, age 35. Am capable and willing to earn a good salary. Good bookkeeper. Will start in any capacily with right company. References. Available May lst. Address Box A-41 care California Lumber Merchant.
RETAIL YARD for sale, excellent location on Suburban Boulevard, Los Angeles. Yard doing a good business and making a profit. $35,000 cash required. Address box A-38, care California Lumber Merchant.
Tel[ your customers why ordinaryFrenchDoorsprove unsatisfactory. Then show them how NICOLAI-with distinctive improvernents in manufacturinghas succeeded in adding to beaufy, a much greater strength in construction andunif ormly Dqfe& alignmurt. NICOLAI French Doors are worthy of your highest praise ! Insist on having them from your jobber. Recommend them unreser" vedly to your customers.
PORTLAND. OREGON
Cable address: (Acme or Bentley Code) "NICOLAI" Portland, Oregon
Eoskm Addr* 28 E. Jachson Bltd.
CHICACO, ILLINOIS
There's real big money being made in the sale of Pabco Shingles for reroofing jobs-they can be laid right over old shingles. There are Pabco Octagonal and Square Butts for those who want the bestand the Pabco-lok
for those who want an inexpensive shingle. The Pabco-lok costs no more in most localities than ordinary wooden shingles. Pabco Shingles come in non-fading natural mineral shades of red, green and blue black.
