The California Lumber Merchant - July 1928

WILLING

PLASTITE-because of its diversity of structural uses, its adaptability to architectural type, its excelIence for any textured surface effect-is eminently at the command of the architect and builder. Mixed for applicatione it moulds and forms under the workman's trowel with a smoottr willingness that is a delight.

OBSTINATE

PLASTITE-applied iand hardened-is the m o s t obstinate of materials. It resists strains, cracks and checks; it resists wear; and it just as obstinately resists the penetration of waterfor PLASTITE is a permanently waterproofed cement.

IBecause of its inherent plasticity, Plastite needs no overdose of water and therefore does not sag or slump from its moulded form and texture. It forms a clinging, close-knit bond throughout its thickness.

SPECIFY PLASTITE

..Use it.Degend on it.. and point to itlwith pride

Says Paul Bunyonr

"\Ve oldtimers like to brag about 'Old Fashioned White Pine' and the doors and millwork made by the old masters of colonial days. "Here is a door made of pine that would cheer the heart of the crankiest old craftsman and

everlastingly put together

to hold its shape in spite of Time and the clements."

Paul Bunyan Story Book Moileil Free,

Look at the way this slab door is made. All emall blocks laid togethet *ith broken joints and locked with a- tongue and gtJove "B." "A" shlws the edge gtfpe for- frnishing "nd Ftting; "C" the pair of 5'inch dowele'gvery 1.2 incheg and "D"-the spline that locks every member. At ey91y loint "E" th" glu" covers | 00 ,percent of the area' "F" "hor.;r tLe v.rr"", and "G" the direction of the heavy pressure ttrat unites ttre whole assembly into one unit.

PAUL BUNYAN'S lOO PERCENT DOOR

IOO% CALIFORNIA PINE IOO% INTERLOCKED CORE

Manufacturers

are generally first sold on PAUL BUNIYANS | 00 PER CENT CORES because their light weight saves freight. With uge their superior strength and freedom from distortion is apparent.

There are few "comebacks" where PAUL BUNYAN'S 100 PERCENT DOORS and DOOR CORES are used. Thic ig of vital importance to tihe Manufacturer, Builder and Dealer.

We make and sell complete d,oors and, interlocked' core stocks.

Merlr "Proilucers of White Pke f or Over HaIf a Cenlurg"

NOW AVAILABLE!

IIISPIRATIONAT AND SUGGESTIYI OF AIICESTRAT AND PI()NEER AMERICAI{ [IF[

"BRADLEY BRAND"

sCELLIZED

OAK FLOOR

PI.AI\KS

"BRADLEY BRAND" sCELLized Oak Planks are obtainable in six difierent widths, 4, 5, 6,7, 8 and l0 inches. A random selection of these widths reproduces the true COLONIAL atmosphere.

The marve1o.rc *gF'I Lizing process, with its moisture-proof advantagee, reduces the cost because it makes SOLID Planks practical, and eliminates the necessity for expensive laminated or veneered Planks. "BRADLEY BRAND" *CFI.I ized d

Floor Planks are Solid, Durable and Genuine.

This Plank Flooring can be supplied in straight cars, or in mixed cars along with the well known "BRADI-EY BRAND" regular Oak Flooring and Strips,

Complete literature on Request.

WARREN

BRADLEY LUMBER CO. OF ARKANSAS

The Name of Booth'Kelly Is

Synon5rmous With

0uAtrTY

We know that this is a very positive statement, but we are just that kind of people, and we back all of our statements with performance. We sell our own product exclusively. When you deal with us, you deal directly with our own salaried employes, who always speak with authoritv.

'We own our own sawmills, timber and logging roads. Our wonderful timber resources are practically unlimited, and we are proud of the production facilities of our two large electrically- \ driven sawmills,'where all the equipment is of the most modern type obtainable.

Let Us Haae Your Inquiries For All Fir lterns.

WE ARE TEXAS LUMBER SELLING SPECIALISTS

Lumber Production in tfie Texas Territory ir rhrinking t"pidlv.

Texas is the fastest gro\sing Consumer of western lumber.

Perhaps we can help you sell your stoclr in this territory. W'rite us. '|

Are yo'u getting your rhare of thir growing replacement?

WE ^A,RE WHOLESALERS. CAPITAL AND SURPLUS $I,OOO,OOO A, GENERATION OF SUCCESSFUL BUSINESS BEHIND US.

W. H. NORRIS tBR. CO.

HOUSTON, TEXAS

KIRBY HARDWOODS

35O,()()O FEET DAITY PRODUCTION

The location of our mills on two Trans-contineqta,l lines, the Santa Fe and the Southern Pacific, and their proximity to the Gulf and water transportation

-Coupled with-

Our daily production of 375,000 feet of Hardwoods, all band-sawn; 50% S"p and Red Gum.

Our monthly kiln capacity of 1,500,000 feet.

Our Dimension, Oak Flooring and Interior Trim plants.

Is assurance of t'on the dottt deliveries of p€r- fg"llv manufactured lumber and lumber products either air or kiln dried; rough or machinid.

Western Representative

"A Remarhahle Improuement and Deaelopment in Portland Cement-'"

So writes Mr. H. E. Chrictian, Superintendent of C.onstruction for the MacDonald E"gii*rLtg C"-p"t V of Chicaeo, *t.lr speaking of the use of Monolith Plastic Water'

;;;G;"iiiL"itlting a larg-e western inqf*: _!-h" cement for this plant Y".".p"y-d i-",.4 fre.ring tempera:ture "id b"lo*-" fact which lends particular interest to his state' ments-

"ln th€ lrandting of this productr" he declares, "*e find that it hotds all- ag-gregate in r,13p.t riotr -itt ""t i"y ""p"titio". All transpogition spoutr are c-lean and clear at all

if;.- T[" *"tk"6ility ani plarticity of Monolith Plastic-Waterpnoof Portland Cemcnt al' i"*" *r" f"r-" to slip-perf"dttv *itti"ut bdhesions. In strenglr, rurifo-nnity and qrnlity ar *"U "" *Lt[Jiliiv, ii i inaofr a remarlcable improvement "nd d."elopment in Portland CemenLtt

Any building rnaterialr dealer who aimr to keep gp !4h $9-!ateet developmentr in "*t"t*Jtiot *iU-"t"* and encourage tfre ure of Monolith Plastic Waterproof Portland Cement.

Write us for full particulars of the cooperation we give to Monolith dealere.

The Lltilshire Studio Apartrnents, a fine eram\le of the tyfe of construction for which Monolith Plastic Waterproof Portland Cement is preferred. Royce Heath, Contractor; Frank M. T-yler, Architect; J. F. Bolster & Co., Plastering Contractor.

^a FoR J,4rEARs

There is a confidence existing between old friends that is the basis of the satisfaction each finds in the otherts company.

The Stanton organization has been building "old friend" GODfidence for 34 years.

A. M. TH^ACKABERRY

Clrculedm Muager

THE CALIFOR}-IIA LUMBERMERCHANT

JackDionne ,publislrm

Incclrated uder the laws of Califomla

J. C. Dime, Pres. and Treu.; J. E. Mrytin, Vice-Prea.; A. C. Merrymu, Jr,, Scy. Publtshed tle lst ud l5th of each noth at 3lt-19-20 CENTRAL BUILDING, LOS ANGELES, CAL., TELEPHONE, VAndike 4565

Subrcription Price, $2.1D pcr Ycar Single Copier, 25 cente cach.

Entered u Second-cls mtter Septenber E, 194 at tte Poctofflce at Lo; Angeles, Califmia, under Act of Much 3, 1t79.

LOS ANGELLS, CAL., JULY I, 1928

How Lumber Looks

Lurnber looks good. There irn't much change in the lart two weekr, except the fact that the big JulV Fourth rhutdown of the millc on tte entire Pacific Coart ir iilrcdiately imminent, and will probably be much longer on the averagc than moct y€an, which chould rtrengthen the North' rycstcrn raerket €ven more than at pr€t€nt There doelntt reern to be a weak rpot in the entire eitrntion" and it ir be' coming rnore diftcult all the time to place orderr.

Shinglcr are strong€r t[an they have been in a year.

Advertiring Ratcr on Applicetion

Th€ lath market ir firrn, probably a little strong€r. Redwood demand for two w€Gks hac beco good, thc order filc considerebly cxceeding production.

'lilhen the Fourth of JuIy rhutdorvn of thc millr ir over' l[e rtrongcet riturtion of the cntire leaaon should be in cvideace.

Nationally ryeakin& the market har rtrengltened perceptibly in the hrt thirty dayr, and tte feeling of optirnirin ir p€rvading ever:f branch and dirtrict of thc industry.

Small Orders Make Large Profits

, Every man who aspires to have a PERMANENT BUSINESS must give heed unto the morrow

Today we are prosperous-today we have more business in sight than we dreamed existed only a few years ago-today we are moving under the impetus of nationwide campaigns-but tomorrow is coming.

Today we are having the "fat years"-but there may be "lean years" to follow-and the wise man is storing his warehouse now against the time of famine.

He is laying up stores of CONFIDENCE-and TRUST -and KNOWLEDGE-and all those other "emotional trade builders" that will prove so immensely valuable to him when the "big rush" is over.

He is not neglecting the "little fellow"-the "small order" -in the rush of filling the big bills-for he knows that the little man of today will be the big man of tomorrow.

The man who buys a board for a shelf today will be in the market for a HOME tomorrow-and he will buy that HOME frorn the man who took pains to 6t him out satisfactorily with a single board.

Prosperity is the true test of a man's soul. Adversity may show his GOODNESS-buI prosperity will bring out his BADNESS.

"f haven't time to bother with small s1uff"-i5 the confession of POOR BUSINESS QUALIFICATIONS. It shows narrow and limited trade vision. It proves a small mind.

There is more to the building material business than the dealer's side of it; there is more than swapping MATERIAL for MONEY.

There is al3o the PROVIDING OF SHELTER-the securing of comfort and happiness and cleanliness and convenience. There is the BUILDING OF A COMMUNITY -there is the MAKING OF HOMES.

And he who neglects to foster the SMALL ORDE,R is killing at its source the DESIRE FOR BUILDING-for IMPROVEMENT-on which rests the very foundation of the building material industry.

TAKE HEED UNTO THE MORROW AND FOSTER THE SMALL ORDER.

J. E" MARTIN Murfng Edftor

A. C. MERRYMAN Adverdcirg Muager

W. T. BLACK Su Fmcico Coren Nrtben Crllf. ud Paclfic Nrthwt

There are two kinds of dumb-bells. One kind makes you strong, the other kind just makes you weary.

In an active market, such as we are now experiencing, dependable sources of supply are vital to the successful operation of a lumber yard.

us to furnish the lumber, to carry it, are in a posinecessary to the lumber Call Caynor Masters Lumber Terminak Tacoma, Wash.

24 Cabfornia St. San Francisco, Calif. Douglas ll47

Random Editorial Ramblings

By Jack Dionne

We won't indulge in any platitudes regarding this, our sixth birthday. If we've done well, the lumber industry knows it, and no self praise is needed, and no self appraisement would be valued. If we haven't, they know that also, and no self protestations or subterfuge will convinpe them otherwise. So we simply leave it to you to say whether or not this Journal has lived up to its hope of being essentially and practically USEFUL. For to be USEFUL has been our primary ambition-and true usefulness includes most other worthwhile characteristics.

But we can and DO say "Thank you" to every lumber man and lumber vyoman whose good-will and co-operation keeps us hitting the ball. We hope the next year will bring peace and prosperity to every one of you. ***

If the rut-riders, the do-nothings, the get-nowheres, the goodreorougfr-for-father-and-good-enough-f or-me fdlks speak ill of you-Rejoice ! You may be getting somewhere. But if they speak well of you-Bevvare ! You may be joining their ranks.

Speaking from a business, and not a partisan standpoint, the Republican nominee for President should be a pleasing choice. Mr. Hoover is a business man, understands busin€ss, s5rmpathizes with business, possesses a business consciousness, and if elected President would lend to businBss an understanding mind. If the Democrats do as well, business may breathe easily for another four years. ***

Every now and then some humorist writes us sarcastically criticising the line on the outside front cover of this magazine which refers to The Gulf Coast Lumberman as "America's Foremost Retail Lumber Journal". Sorfie of them get right "sassy" and want to know where The California Lumber Merchant comes in, and why we publish a second class paper in California and a first class paper in Texaq etc. Of course, our wise-crackers didn't stop to, think that The California Lumber Merchant does NOT pretend or propose to be a "retail lumber journal", but rather a journal that covers the entire lumber industry of California, sawmill, planing mill, millwork industry, wholesaler, retailer and every other branch; while The Gulf Coast Lumberman covers many states and is edited strictly as a "retail lumber journal".

the answer.

Well, Mr. Lumber Merchant, have you CREATED any busi4ess since you read this column last? No? Then you're not a merchant-you're just a wood yard man. Here's how you can tell. When you get to your office every morning with this idea foremost in your s1ild-"!l/hat can I sell today that would not be sold BY ANYONE without a creative effort?"-then you are not merchant-minded. Not otherwise. That house bill you got away from your com-

petitor, aJter the fellow has done all the preliminaries to building, isn't necessarily merchandising. If you plant the IDEA that develops into an order-THAT'S merchandising. Or, if your particular plans, or your special service, or something that differentiated between you and your competitors-without price-cutting or qudity reducingbrought you the order, then you are merchandising. But to make an order grow where none grew before, or make two orders grow where there was only one-THAT'S merchandising. And that sort of merchandising is what is needed throughout the lumber O";t"ft;

Suggested slogan for ambitious lumber merchants: "Sell something every day to someone who was not openly in the market." You don't have ts cut prices to get that sort of orders' * ,r. rrr

Dontt put a ttsilencer" on your business gun. Use arl AMPLIFIER. Honest, it won't do you any harm for every man, woman and child in your territory to know with what fine things of a building kind you are equipped, and know how to do FOR t"t*. * * ,n -

"A rose by any other name would smell as sweet," says the old adage. "A grapefruit by any other name would still squirt in your eye," says a ne\rver one. Philippine Mahogany, regardless of what you may call it, is a beautiful, useful, practical, economical wood of many varieties, colors and grains, and it is surely a "comef', regardless of the eventual court decision as to its trade name. You can't keep a good wood down. These Phitippine woods have come iqto popular demand because of what they ARE' not because of their trade name. And their progress will continue regardless of names. * ,r

Receqtly a hardwood man from Memphis visited Los Angeles. fle was shown through the big hardwood whole' sale yards, and he looked with unconcealed amazement and admiration at great piles of Philippine "squares", without a knot or defect in the carload. "I didn't know there was such a supply of clear cabinet wood on earth," he, is reported as saying. "There are no limitations to the possibilities of such a wood"'. True ! And one of the best things atout Philippine Mahogany is that there'is huge quantities of it'

Are there any homes in your community that look like 1910 model automobiles? Qould you suggest things that would make those houses more useful, more attractive, more homelike? You could, couldn't you? Have you done so? Does that home owner know what you could do for him? How is he going to fiqd out?

(Continued on Pa$e 16) (Continued

Exacting speciiications

oI Douglas Fir lumber ... Itts a MeGormtck lob!

McC ORMICK'S all-inclusive lumber service meets your needs for special dimensions and exacting special specifications. Meets them with lumber of dependable quality. .0n grade, ontime.

addition, our rail depattment is well equipped to handle fast shipments into California and Art".ona. ***

McC,ormickts is a truly complete lumber service . our own I*t sands of timber, logging camps, saw mills, treating plant, ocean-going ships. In

You can profit by this senrice -by its speed and dependability. our representative quote you on straight or mixed cars or ask the nearest McConnick sales office.

C:has. R. Mccornlck Lunber Go.

hclusiye California dktributors for Weyefiaeusa Fir Flooring and Wahon Yercq Panek

SALES OFFICES: San Francieco-2t1 Market Stteet; Darcnpott 3500. Ins

Angete-77oo l-ane Mortgage Building; Tinity 5241 Phoenix-C. P. Henry,rep

t*ntatiz.e, 423 Heard Btilding. MILIS: St. Helcns, Orcgon; Port Ludlov and Port Gamble, Washinston. TREATING PLANT: St. Hele*, Oregon. PLANING

nAfUS, SanDiigo. DISTRIBUTION YARDS: Wit-ngt" and San Diego.

Dougtar Flr . Gedar . Spruce . f,enloch

Safing onc of the'big stick' at Port Gamble mill. McCotmich supplies thae long timbos for fudustrial *se.

Random Editorial Ramblings

(Continued from Page 14)

Change, change, everywhere, in everything, and particularly in merchandising. Groceries used to be raw material, like lumber. No more. We don't get our butter and lard out of a tub, our sugar out of a barrel, our crac.kers out of a big box any more. Our wives wouldn't have them that way. Everything comes in neat, attractive, sanitary, PLAINLY LABELLED pacLages. Everything, cdreals, coffee, bread, cakes, fruits-everything-all packed attractively-and DIFFERENTLY. Don't forget that last word. It's the big sign of the times. Change, change, change ! It's the human craving. Are you catering to that craving? Is YOUR business keeping up with the times?

RETURNS FROM NORTHWEST TRIP

Larue 'Woodson, Northern California representative of the Wheeler Osgood Co., Tacoma, and the Pacific Coast Plywood Manufacturers, Inc., Seattle, returned the latter pait of June from a trip to the mills in the Northw'est teriitory, a-nd reports findiirg his principals in a very optimistic frame of mind, both volume and prices being very satisfactory and the outlook bright.

The nerv Philippine department of the Wheeler Osgood Co. has developed much faster than they had anticipated, and considerable expansion is being made to take care of the increased business.

Over in Mississippi, two big mills that formerly manufactured Yellow Pine are now busy sawing up logs of Redwood that they haul from Northern California. They have sufficient supply to keep those mills going for a generation. Naturally, the experiment is being watched with great interest in the South and West alike. And now comes the well fountled report that another of the biggest Southern Pine interests has options on huge quantities of Redwood in Cdifornia, planning to haul the logs or timber to the Gulf Coast for manufacture. That such a deal pends is stated authoritatively. The second Southern manufacturer ,evidently looks with satisfaction upon the experiment the llrst is conducting.

H. W. COLE RETURNS FROM EAST

H. W. Cole, vice-president and general manager of the Little River Redwood Company, returned to San Francisco June 22 from a business trip to the Eastern states.

REDWOOD MANUFACTURER CHARTERS STEAMSHIP

The steamship W. R. Chamberlin Jr. has just been chartered by the Little River Redwood Company, a1d load-ed at thb company's wharf at Fairhaven, 9uqrboldt Bay, with a full cargo of Redrvood for the West Indies.

SERVE ilf^'#, PROMPTIY

1.0 Million Birthdays An Open Letter to Jack Dionne:

Dear Jack: -

Yourre luckyl Yourve got your own birthday, the California Lumber Merchantrs birthdoV, a few fanily birthdays, and perhaps a couple nore misoellaneous birthdays to keep track of.

Howrd you like to have ten nillion?

Up in the north woods there are ten million baby Redwood trees that werve started out in life. They are one to seven years old - growing like the dickens. That's quite a fanily. And we're adding to it at the rate of nillions every year.

I[e nention the fact because it is inportant to you and your readers, as well as to ourselves. Sixty- odd years fron now werll have a supply of new Redwoods to replaoe the old fellows being out today. This harvested lunber will nake good hones for our childrenrs children.

About 199I, when we cut the first crop of handplanted Redwoods, we hope your California Lunber Merchant will have ten nillion circulation. Beoause we're going to take a full page in four colors and teIl the world about it.

In the neantine, you night let your readers know that we have a nighty interesting booklet telling about Redwood today. No lunber nerchant should be ' without it. It's free - the coupon brings it. Best of luck, Jaok. And nany happy returns.

Sinc6rely,

Fdl paachd wall,t and niling of Pfuuud

PLYWOOD

MENT for THEIR business. carry great stocks on hand. ship promptly. We guarantee satisfaction. You sell the panels and veneers. Iile supply thempronto! Just look on us as YOUR panel and plywood department.

ORNI EER COMPANY

Phone TRinity 0057 CALIFORNIA

The HARDWOOD INDUSTRY orr. the Pacific Coast

By LeRoy H. Stanton, E. J. Stanton & Son

While the hardwood business on the Pacific Coast dates back at least half a century and some of the best known firms in the business today have almost that many years to their credit, the real growth and development have practically taken place within the last fifteen to twenty years. ' There were several reasons why, in the earlier years, hardwoods were not extensively used. For one thing, the standard of beauty and luxury in home building wal not high. The general level of salaries and wages was low, bnd the popular taste had not been educated to demand or ixpect beauty of finish either in homes, stores, office buildlngs or even apartment buildings and hotels. Most people fuere perfectly satisfied to use the cheaper soft woods native to the Pacific Coast.

Ev\n had the majority of people desired the beauty of 'hardwood finish, th6 general belief that it was extrerirely high priced would have militated against its extensive use. '''In fact, Eastern hardwoods were high priced. The railfoads, having no water competition, maintained extremely high freight rates on lumber from the East to the West, so that hardwoods really were beyond the means of all but the most prosperous. The lack oI hardwoods native to the Pacific Coast practically forced most people to use only the soft woods which grow here in abundance, or, to a limited extent, the hardwoods which were shipped in from the Orient.

The last dozen years or so have been a period of substantial growth in the use of hardwoods on the Pacific Coast, which has been brought about by a number of fdctors.

Perhaps first in importance was the opening of the Panama Canal in 1915. The establishment of steamship lines from ports on the Gulf of Mexico through the Panama Canal to Pacific ports enabled the Southern manufacturers of hardwoods to get their products to the Pacific Coast at a cost much less than had been possible by rail. This made it possible for dealers to supply hardwoods for interior finish, furniture manufacturing, cabinet work and industrial purposes at prices which the trade could afford to pay. Furthermore, the competition of the steamship companies forced the railroads to reduce their rates, so that even the mills situated too far from the Gulf to use the Panama Canal were able to ship to the Coast by rail on a reasonable basis.

_ Anoth,er great source of supply was opened up for the Pacific Coast in about 19lQ when American capiial began the comrnercial exploitation of the vast hardwood forests

of the Philippine Islands. With the introduction of modern machinery and labor saving methods these hardwoods were made available for the American trade,.particularly on the Pacific Coast, at very reasonable prices.

The Philippine hardwoods are of numerous varieties, suitable for many purposes. Red and White Lauan, Tanguile and Almon, which are marketed in the United States under the name of Philippine Mahogany, have come to be used extensively for interior trim, cabinet work and furniture manufacturing. These .woods have the distinctive mahogany grain and ribbon figure, and when finished resemble the costly imported Mahogany so closely that only expert lumbermen can distinguish the difference. Other Philippine woods which have proved to be cornmercially practical in this country are Apitong and Guijo. They are very strong and tough, and can be used for the same purposes as Oak and Hickory in construction work, for shipbuilding, auto bodies, mining timbers, oil well machinery, etc. Philippine hardwoods, because they are produced in our own possessions, are not subject to duty and can be sold on the Pacific Coast at prices so little above the native soft woods that they have proven a means of largely extending the use of hardwoods for interior trim in homes, hotels, office buildings and apartments, as well as for all other industrial purposes.

The great growth of population and industry on the Pacific Coast in the last twelve years or so has also had a marked effect on the hardwood business. The establishment of furniture manufacturing plants, the tremendous amount of building, the greater prosperity, and the great advance in aesthetic standards, have all contributed to this development.

The increased use of hardwoods for interior trim has also been brought about by the efforts of the dealers to educate the public in regard to them. It was found that most people believed hardwood finish to be entirely beyond their means. The price of hardwoods, when quoted by the thousand feet, was so much greater than that of softwoods, that it sounded prohibitive, and they did not realize that the actual difference for the small amount used in the average room amounted to comparatively little. The planing mills could sell softwoods just as profitably as hardwoodi and so took no interest in pushing the latter. The dealers realized that they themselves would have to educate architects, builders and home owners in order to overcome these

(Continued on Page 22)

LeRoy H. Stantor

THE WORLD'S BE,ST I{IXED SERVTCE CAR

DO YOU KNOW?

-That you can now purchase Flardwoods and Softwoods in a single carload shipment and that you can make up your specifications to covet exacdy what you want for your particular needs.

-That we are now shipping all items of Philippine Hardwoodr in our mixed car loadings with our other California Lumber Products. This added fea$re makes it possible to order any quantity of Philippine Flardwood, Finish' Trim, Mouldings' Flooring, etc.

-That all of the commonly used items of Douglas ii, """ now available for shipment in our mixed car loadings.

-That we furnish IIThite Pine, Fir and Philippine Hardwood Doors and Millwork items in our mixed cars to all territory, Chicago and west thereof, where reasonable freight rates apply.

-That Doors and Millwork items can be shipped in mixed cars to points East of Chicago by assuming a small penalty, account of the freight rates on Doors being higher than on lumber.

THIS ME,ANS

-That we ship in a single mixed car a wider variety of Retail Lumber Yard merchandise than can be obtained from any other individual source-anywhere. It's easy to make up a carload order which requires only 30,000 pounds minimum weight especially *hen you can include any and all of the following:

CALIFORNIA REDWOOD

and all products manufactured from all five species.

DO NOT FOR.GE,T

-That any of the items shown in the enclosed delivered price list can be shipped in a single mixed car when desired.

-That substantial savings are efiected by purchasing in this nannsl-ihus holding investments to lower levels, thereby increasing, your turnover and profit.

-Thar when you send us your order, it is in the hands of an organization esPecially trained to handle it with the thoroughness it merits-one purposely established for better serving your needs.

-That the proof of these statements is by actual experience and your ordertoday-will lei us show our ability to correctly serve you! needs and save you money.

-Thar business goes where invited and stays where well treated-and that's why we want you to discover our Service, Quality and Satisfacdon, which you can do with a trial order.

CALIFORNIA WHITE PINE PHILIPINE HARDWOODS

CALIFORNIA SUGAR PINE DOUGLAS FIR

The Hardwood Industry on The Pacific Coast

(Continued from Page 20)

popular misconceptions and build up the demand for hardwoods.

In Southern California the wholesale dealers began, about ten years ago, to cooperate in advertising hardwoods to the public. For several years bill boards were maintained, showing attractive pictures of interiors finished in hardwoods, and bearing the slogan, "Hardwood Interior Finish makes the home beautiful, costs but little more." The dealers also united in maintaining a booth in the Metropolitan Building Material Exhibii in a prominent down town building, where finished hardwoods were on display and samples and literature available for distribution to architects, builders and home owners. This exhibit is still maintained in the new Architects' Building, and is a very effective medium for stimulating the interest in hardwoods. Many of the dealers have, during this time, persistently.circularized arshitects, builders, and applicants for building permits, informing them of the beauiies and advantages of hardwood finish, the increased value it gives to a building, and the comparatively small cost per room, as compared to the cost of one piece of furniture.

Similar methods employed in all the other Pacific Coast cities have brought about a greatly increased consumption of hardwoods, both domestic and imported.

The wholesale hardwood dealer occupies an important place in the economic structure. By maintaining large and well assorted local stocks he saves the retail dealer and manufacturer the necessity of tying up his money and maintaining yards and $arehouses for carload lots of lumber. By maintaining efficient dry kilns he provides thoroughly kiln dried lumber which has not. reabsorbed a lot of moisture or become otherwise damaged in transit. By carefully regrading the stock when it arrived from the mill, he saves the retail dealer and manufacturer the grief and the loss which often accompanies direct shipment-.

An event of far reaching importance to the entire hardwood industry on the Paci6c Coast was the formation in 1924 of. the Pacific Coast Hardwood Dealers Association. On account of their great distance from the producing mills, the dealers had, prior to this time, felt themselves t6 be at a considerable disadvantage in securing high class stock, ,settling claims, and otherwise securing the cooperation which was enjoyed by dealers who could have -a close personal contact with the shippers. The National Hardwood Lumber Association had no inspectors on the Coast to arbitrate disputes as to grades, so the dealers often felt the mills were shipping inferior grades and the mills, on the other hand, considered the Pacific Coast dealers too rigid in their inspection and unreasonable in their claims.

Therefore, when representatives of all the principal wholesale hardwood firms from San Diego, Los Angeles, San Francisco, Oakland, Portland, Seattle and Vincouver, met at Del Monte in January, 1924, to organize an association which should be for the benefit of the industry as a whole, a great forward step was taken in the merchandising of hardwoods on the Pacific Coast. Some of the benefits were immediate, otheis have been cumulative in effect.

One of the immediate results of the conferences held at this first meeting was that the members, practically as a body, joined the National Hardwood Lumber Association, and secured the establishment at convenient points on the Coast of official inspectors to arbitrate any differences which should arise as to the grade of lumber. This has resulted in a much more satisfactory relation between the mills and the dealers, as the dealers can now obtain satisfactory adjustments and the mills no longer feel that the dealers are taking advantage of the distance from the shipping point to make unreasonable claims. The consumer, too, is greatly benefited, as the grades of shipments have been greatly improved, because the mills will no longer risk shipping stock to the Pacific Coast which will not pass inspection in accordance with the rules of the National Hardwood Lumber Association.

Another great benefit of the Pacific Coast Hardwood Dealers Association, not only to its members, but to the consuming trade, is the improvement in the methods of handling hardwoods, the methods of kiln drying, and the standards of service, resulting from the exchange of ideas among the members. The more effective advertising which has also resulted from these conferences has greatly extended the knorvledge of hardwoods and increased their use.

The hardwood industry on the Pacific Coast, in common with all other branches of the lumber business, has gone through a severe testing time during the deflation which has been going on since the boom times right after the war. Like the overproduction which took place in all lines at that time. more hardwood vards were established than normal consumption could support. The solution lies in rigid economies; careful and effficient otganization,,and a realization on the part both of the dealer and consumer that their interests are mutual and each must be able to realize a fair, but not exorbitant reward for his efforts. The measure of any concern's value to the trade is the service it renders, and the wholesale hardwood dealer who earnestly, sincerely, intelligently and effectively serves the retail dealer, the manufacturer, the builder (and indirectly the home owner) can look forward with confidence to increasing security and increased opportunities for service.

SAN FRANCISCO HARBOR

And now, friends, take a brief look at one of the grandest harbors in the whole world-one that lumber has had much to do with creating and maintaining-the mighty harbor of San Francisco, and of its rapidly growing and potentially great sister city, Oakland.

From a purely scenic standpoint, no harbor on earth ranks ahead of San Francisco. The eye that, from the heights on either side of that impressive waterway where ships from all the rvorld drop anchor or grip the docks, looks upon San Francisco harbor and Golden Gate without a mighty thrill, lacks much of the joy of living.

And from a strictly practical standpoint, San Francisco harbor admits precedence in usefulness and facility to no other harbors on the seven seas.

For one hundred and fifty-three years the ships of the world have been using this harbor as a haven, the first vessel to enter San Francisco Bay having been the Spanish schooner "San Carlos", in 1775.

The first harbormaster was appointed in 1837.

The first cargo of lumber of which the San Francisco authorities have any record as entering the bay, was that which the brig "Belfast" brought in from New York in

September, 1848. This ship tied up at a crude jetty, since there was yet no wharves, at Clark's Point. This jetty was built of Redwood. Some of the lumber in this cargo was used for building homes for some of the pioneers of San Francisco, while some of it went to the construction of the Broadway Wharf, which was built the next year, 1849.

The first state board of harbor commissioners was created by an act of the Legislature in 1863.

It would have been hard to foresee at that date the great fleet of lumber carriers that is in use today for the tiansportation of many millions of feet monthly of the forest products of the Pacific Northwest to this harbor.

San Francisco harbor has been known to navigators for more than a century as one of the three greatest natural harbors of the rvorld. It is owned and operated by the State of California under the management of the Board of State Harbor Commissioners. It is the only harbor in the United States where all the activities, including the State Belt Railroad, are co-ordinated under a single control. It is self-supporting and operated on a non-profit basis.

The harbor facilities include 41 piers, and the waterfront is 10 miles long. Two piers are under construction. Pier

Airplane View of San Francisco Harbor.

No. 45 will cost $2,000,000, and 382 feet broad, and Pier No. 48, long and will cost $1,250,000. accommodate four of the largest the harbor.

will be 1300 feet long and first unit, will be 623 feet The first mentioned will vessels regularly entering

The matter of the construction of a lumber terminal which would provide better facilities for handling lumber at this port is under consideration by the Board of State Harbor Commissioners.

Cargo arrivals of Douglas Fir and other Northwestern woods for the last yeal are as follows:

TyPical View of One of San Francisco's Lumber Docks.

Airplane Vieut of Oaklanil's Inner Harbor.

Kiln Drying of Common Grows Yerlr Rapidly

By H. B. Oakleaf, Matrager Northwest Blower Kiln Co.

Less than five years ago the kiln drying of Common Boards and Dimension was only a dream of a few lumbermen and kiln designers, but today it is rapidly becoming the predominant method of preparing lumber for rail shipments.

By the end of this year, billions of feet of kiln dried stock will annually replace the green and partially air-dried stocks shipped in the past from Western Mills.

Many people are asking what has brought about this change in seasoning practice throughout the vast lumber ptoducing section of the West.

There is no single answer to this question, for it is a combination of many factors of developments, so interrelated that with few exceptions, no individual item could be pointed out as the real and principal cause.

Probably the most important influence on the growth of "kilns for Common" is the improved kiln design perfected with the use of forced circulation. This is placed as the most important factor,because with,out improved design and operation of kilns, the artificial drying of Common would not have been economical or practical. It would have been cheaper to continue yard drying on a more thorough basis with a tremendous increase in stocks on hand and huge investments in sheds for winter storing of summer -dried stocks, if the industry were to meet the demand of discerning buyers and keep out the inroads of substitutes.

Ttre next step in the development of common drying in the West was the coming of the Southern operators to the Pacific Coast. These men had kiln dried Southern Pine Common for years, and were confident, that (with the improved kiln {eslgn available, at the time of their arrival) they could dry Common Dimension and Board of Western Woods as successfully as had previously been done in the South.

They backed their judgment with huge investments and won. Du-r_ing the period of development and perfection of the artificial seasoning of Common Boards and Dimension, the production of Southern Pine declined rapidly and more and more Eastern buyers were forced to turn io the West for Boards and Dimension. The green and oartiallv dry stocks they received on their early o-rders, *eti a poot substitute for the "dry" Southern Pine they were used to

having. They soon began to search for Western Mills that would ship dry stock.

During the summer months, many Western Mills were able to supply dry boards and dimension, but each fall and winter it became evident that mills with kilns were the only ones that could be relied upon to ship stocks that met Eastern ideas of satisfactory dryness.

As the demand for dry boards and dimension spread, each winter more and more 'Western mill men realized that they must put in kilns for Com,mon if they were to meet the demands of Eastern buyers, who wanted d.y stocks the year round.

Sales managers at mills without kilns soon began to implore the executives and directors to install modern kilns, painting a sad but true story of complaints, claims, and lost orders.

About this time the more courageous mill executives, who had installed kilns for Common, began to accumlate data on year round underweights, low degrade, reduced working capital, lowered insurance interest and taxes on reduced stocks and very kindly gave these data to interested parties.

When the older Western operators saw what the new comers were accomplishing with kilns for Common in the way of savings, service, and preferential business, they realized that Common not onlv could be kiln dried successfully in rnodern forced circulition kilns, but, that it should be done.

They realized that it paid in cash and best of all it improved the product for the use intended. They found it pushed the Western woods farther into competitive territory and overcame all of the past prejudices against Western Common Dimension and Boards.

By January l, 1928, there will be more than two billion feet of Western Common dried and shipped annually from kilns now in operation and under construction, and many additional kilns are planned to meet this gtowing demand.

This vast change in Western Lumber Manufacturing practice represents an important milestone in the progress of lumbering operation

Its success is a striking example of doing something that t'can't be donet' but is being done, not only successfully but profitably.

ll/h. Dealen-How do you know that the $cond house on Fifth Street, iust off of Main, doesntt ned some of your lumber for seryice? Alt 4ght th"n, how about all the other houses in tovm?

The Power of Purpose

ttTo plan without purpose is fu1ils."-$. C. Forbes.

By Ketrneth Smith, Secretary Lumber Dealers Association of Los Angeles.

The lack of co-operation between Los Angeles yards last year, plus the severe decline in lumber consumption had brought the trade to a distressing condition. 1923 was a peak volume year and it was the culmination of a widely heralded boom that multiplied the number of yards far beyond any need of normal times. 1924 f.ound less volume done than 1923, 1925 less than L924,1926 less thatr 1925, 1927 less than 1926; four years of steadily declining volume, yef about as many yards as in 1923. The result was that where the final result did show in black, you needed a spy glass to see it and in most cases the figures were so glaringly red that owners had to use sun glasses when looking them over.

There is nothing unique in what we have done. We just decided to quit talking about what used to be, to quit wailing that there were too many yards, too many boats, too many salesmen, too many wholesalers, too much low grade, too much unsold c?rgo, ahd that profits could not be bettered because these barriers could not be removed, and began thinking from where we were. Result. 'We organized all yards in a series of neighborhood groups, each represented in a central board, which represents all yards and all interests, and of which 104 of the 106 yards in Los Angeles are nol^r a part.

We set out to do two things as the foundation of our organization effort, with the understanding that whatever was necessary to attain these objects would be done. One was to develop a competitive situation that would be equitable to all interests, large yards and small yards, common yards and No. 3 yards. We recognized the present position in the trade of every one in it, and conceded his right to be there. We started thinking from the premise that they do exist and will probably continue to do so, regardless of whether half the number might be more than enough; that low-grade is carried in the market and will continue to be, and that the problem was not eradication of yards or commodities but rather how to create profitable conditions for each and every yard.

In the second ptace, we recognized that selling on price is the quicksand that swallows profits and set out to create an understanding of costs, of sound estimating practices, of uniform terms that would insure a legitimate margin

of profit. We concluded that education was the most effective means of achieving our prog'ram and developed a written Standard Practice which is the guide of.271yards today; as, in addition to the Los Angeles association, it is used by all the surrounding communities, having been adopted by Santa Monica, San Fernando Valley, Pasadena, Alhambra, Centinella Valley, San Pedro, Long Beach, and Orange County.

The grade situation is our next greatest problem. Selling mixed grades that defy description, is a tremendous merchandising handicap and ure are solidly behind a program that calls for merchandising on grade just as soon as a practicable and feasible means of making it effective ca$ be worked out.

Our problem was, and still is, further complicated by the volume of low grade lumber that is dumped in on our market and the huge quantities of unsold cargo always on hand at the Harbor. To handle these last two intelligently requires close co-operation with the manufacturers and we have great hope that with the new spirit being shown in the Northwest, we will have help from that source in the effort we are making to market their product intelligently at this end.

We created in the Lumber Dealers Association of Los Angeles a permanent organization that will carry on, regardless of the vicissitudes that might beset any one part of the program. This determination of permanently continuing our effort to again control our own business is responsible in considerable measure for our unusual success.

As this goes to press, we have seven months of surprising achievement behind us. The program we are working on is cutting the water today with all sails set and looks like a sure success, but if it wrecks on some unseen rock, the goal will not be abandoned as unattainable, but instead, another program will be launched and a continuous effort made until a workable solution of .our problems is found. The force of such a purpose is a tremendous aid in its achievement. If you set out to try a given plan and then when that plan fails, throw up your hands, you may as well not have started. But if you set your objective first and then make and remake your campaign to attain that objective without ever entertaining any thought but that it can be done-then IT WILL BE DONE.

Kenneth Smith

$UlI TREES

The Sugar Pine section in the Sierra Nevada Mountains was at one time covered by an ice mantle thousands of feet deep. This great ice sheet slid slowly downward with irresistible grinding force after the fashion of glaciers, the movement ending where the ice melted as rapidly as it fowed.

As climatic conditions changed, and the winters became shorter and the summers longer, the ice receded ever higher, leaving aIways at its margin rich deposits of moraine material, wonderfully suited to future forest growth.

In the garden thus prepared grow the Sun Trees of the Sierras, the m a g n i fi cent, soft-textured, straight-gained, old g r o wt h Sugar Pine.

MADERA SUGAR PINE, a true and durable White Pine, is unexcelled for size and quality. It is scientifically sawn,water-curdd, carefully airdried, and honestly graded.

Consistent consideration of the interest of both employees and distributora over a long_ period has created a rpirit of loyalty which ibsolutely aaEurer integrity of worl(manship.

LET US SERVE YOU WITH:

WATER.CURED, AIR.DRIED MADERA. SUGAR PINE

PIONEER PRODUCERS

MADERA, C^A,LIFORNIA

Lumber Production of California in 1927

In the table betow are listed the production the State of California for 1927, L926, and 1925.

figures for on the items we have used in computing the totals in prev-

ious years, the total was 1,883,658,000, but this item mentioned brings the state production above the two billion foot mark for the second time in its history.

By Redwood Mills .L29,932,W

It wftl be particularly. noted that there is an added item in the 7927 figwes that make a considerable difference in the state totals, which item has not previously been reported or considered fr these columns, although it should have been. That is the item.of whitewoods produced by the Redwood mills. All the whitewoods listed in previous years were those manufactuied by the whitewood mills. But for 1927 the Redwpod.mills report that they manufactured, 129,932,000 feet of whitewoods, which brings the total state production for the year to 2,013,590,000. Based

At the present time all lumber production in California is being considerably curtailed, and the chances are that for the remainder of the year the production of California mills will be considerably under normal. Both Redwood and Pine is curtailing. Redwood production for the year 1928 is already about l0 per cent less than at this tiine in !927, and will probably go through the year with that much or more reduction from 1927 figures. California Pine mills have made more lumber the first six months of 1928 than they did the same period of. 1927, because the production increased the first four months of the year, but it is very unlikely that their total volume by the end of 1928 will exceed that ol 1927.

In the Klamath Falls district the production of California White Pine in 1927 was 371,0f,2,W feet; in 1926 it was 410,943,000; in 1925 it was 2l1,482ffJf.. The prospects indicate that the lumber production in this district will increase faster in the next two years than at any other point in the entire West.

California Airplane Forest Patrol to Start July 1

Airplane patrol of the national forests of California, again made possible by a special appropriation by Congress, will start July l, dccording to report from the United States Forest Servici headquarters in San Francisco. Planes will be used this year only for reconnaissance of forested areas following heavy thunder and lightning storms and during periods of smoke and fog when the visibility from ground lookouts is poor; for aeriil survey of going fires, and for the emergency transportation of men and fire fighting supplies and equiphent to large conflagrations. No regular patrol oI the national forests, along given courses, will be maintained.

Planes of the Air Service, U. S. Army, used in former years by the Forest Service for patrol duty on the Pacific Coast, will no longer be available for this work, according to a decision of the War Department, which states that the Army is unable to again co-operate because of the shortage of planes.

Forest airplane patrol this season will be handled throughout Northern California by the Pacific Coast Air

Service Company of Oakland, and in Southern California by the Western Air Express of Los Angeles. These companies were the successful bidders for the work and will handle the patrol under Forest Service contract.

The Pacific Coast Air Service will operate from the Oakland Airport and has agreed to furnish the Forest Service with a Waterhouse-Romain two-passenger biplane, a Ryan two-passenger monoplane, and a Fairchild five-passenger monoplane for use as a reserve ship. The Western Air Express will operate a Douglas biplane, similar to the ships now used on the Los Angeles-Salt Lake air mail run, from Vail Field, Los Angeles.

For the safety of air patrol pilots and observers flying over forested areas where there are no regular landing fields, the Forest Service is improving and marking 35 emergency fields within the national forests of the state.

Airplane patrol for the national forests of Oregon; Washington, Western Montana and Northern Idaho will be contricted for by the Forest Service headquarters. at Portland, Ore., and Missoula, Mont., respectively.

Shipa-.S. S. Robert Johnson, S. S. C. D. Johnson III. Specier-Old C'rowth Yellow Fir and Sitka Spruce

Walnut Shows to Wonderful Advantage in Al. Koehl's New Private Office

John W. Koehl & Son have been making quality doors and millwork for the South'ern California trade for a great many years, and have established a reputation for turning out special made goods of wonderful quality.

So when Al. Koehl, the "Son" in the firm name and for years active head of the business, started out to build himself a hew private office, he decided that the doors and trim should very properly adverfise the high quality of Koehl products.

So he just built a brick addition to the front of his plant in Los Angeles, allowing ample room for the sort of an office he had been thinking of for a very long time, and here he recently completed one of the most beautiful private offices in all California. Everything is American Walnut, doors, trim, panels, and furniture. There isn't an inharmonious hote in the entire room. It was all made in the Koehl plant, and the crew outdid themselves in their ef-

forts to give the boss the most beautiful woodwork that human ingenuity could devise. Not only did they use Walnut, but every piece was specially selected and chosen for its beauty of grain.

You enter by a magnificent walnut door that has A.W.K. worked in lvonderful letters into the woodwork.- The panels of the two doors to the room are all made of matched walnut bu'rls, ahd the wall panels, as shown in the ac. companying picture are of wonderfully selected and matched Walnut. Never was a wood rr\ore intelligently selected and artistically used than in this lovely room. The desk, tables, chairs, hatracks, etc., are all perfectly matched. The rug, the w'all and ceiling tints, and .everything in the room is in dark Walnut harmony. T'he fact that it was all done in his own plant, and therefore illustrates what they are capable of, is the most pleasing thing about the new office to Al. Koehl.

It is surely a room worth traveling far to see.

RE,DWOOD Stays but

white wmds because of its superior paint holding quality."

YOU, TOO, uill.appreciate the uniformls high qualilg of our product and the conscientious serlice ue haoe rcndercd California dealers for sixtg-fioe gens. Dolbeer q Carson

_ The homc of Mr. E. J. Blanchard, Stockton, California, showing closeup of a porcb column. Mr. Blanchard says of the Redwmd construction. 'f know of no other wod that would have stod up so well under similar conditions sinc, as you wr'll see, none of thb corner jbints have opened and tberc are no aplits. (Tbe house is eight years old). Years of cxpciencc in painting bave convinced me that Redwmd is more economical than

Redwood is Optimistic for 1928

R. F. Hatnmatt

By R. F. Hammatt, Secretary-Manager, Cdifornia Redwood Association

The Redwood situation is unusually good, considering the low price level established by competing woods, and the length of time that low level (and accompanying quantity production) has remained in force.

As everyons ftneq'5-and as most lumbermen are now willing to admit-there has, for some tirne, been a veritable epidemic of cheap lumber.

But despite that condition: in the face of the fact that Redwood has consistently sold at a higher price level (necessary because of a higher cost of manufacture, and the fact that it is a quality building material) Redwood sales are (for the year 1928 to June 16) only 4 per cent below production.

A position which is, r-e feel, cause for gratification.

The outlook for the balance of the year seems decidedly hopeful. Our guess is that the pendulum already has begun its upward srving. And if the "quantity" market continues to remain firm-if price levels as they exist today carry through the year-we look for an excellent fall demand for California Redrvood.

Evidence of the swing of the pendulum-of the increasing demand for quality lumber at a fair price-may b_e obseived in our rocent rveekly statistical report which shows, for 16 reporting mills:

This indicates new business at 1zl0 per cent, and shipments at 126 per cent of production.

A. Howard - Bud Howard Walter L. Hibbert - Oscar Nickols

:

beautiful door, beautifully made

ll The Belle Porte Lamirrex Door, in either Philippine HerdI wood or Douglas Fir, offers dignrty, richness ani'sim;rlicin' i -appropri"r. iur r luxurious'hom", 1'"t priced w'itfiir-r the meitis oi a m.rn u'ho is building a modest drvelling.

:1 \i r

Note the substantial constt uction of the Belle Porte door'- -this cross-sectiott vieu' shorr-s horv eccuratell' the per.rel, sub-frame an.l stiles ht together. Belle Porte par-rels, stiles and cross-rails are of Laminex sciencrfic, built-up construction.

DgttZ Ponc. or,rn\' ()rlrLl l-.rrnrrrer 'lrrr)'rn crthcr Philipl'tne Hrr.lrr,t.,,l .r D6rrql:rs Irir. r', ill rer.rirr it. hc.rrrtr' .rrtri trr:rifr irs c.treful rr',rrkttr.rrtrltip. l.ecause of its Llumunitv to tlelnage b1'rnoisture.

Laminex stiles en.i cross llils arc built u1. otl letttirlrrre,l core ltiocks' rveldecl ttr rigiJ e.lge br;rces. Fluu'less luvers of u'ootl :Lre cemeltted secLtreiv to these corc blocks rvith our sccret \\':ItcfPrOof cetnerlt. LlLtrltnex panels ere huilt of three-Plres, l.ermanentlv Lrnireil b'r' the satne porr'eriLIl adhesive. Thrs Laminex r"^t",1.r,r,,i celltellt'otrc of ()ur lllost lalr-r:rble trade sectets ts r-esponsrble for ihe f:rcr th;rr;r Lenttncx.loor can be sttake.l in water fot'.lrtr-s at rr time r.r-ithout lrLrcklirtg, splitring or coming,rlt:trr'

l. ';i rl, ? t $ t : 1 !, +..--

g.AF,gENIEX;'E}OORS

WILL NOT SIl-Itln-K, SWELL OR WARP

lili \\,r, rrr( ()',Lrr,:,(,r I .1i , r1t I , \\'.i.lt lr',t;ri,i;

i-;r:iiii:'iiLr il. lll,.'.r:,.r s,-'rt,l flc t'oul iif,,r' L.l,!ttttir:,it;rrl i',' 't

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NOWI -' Laminex Philippine Flardwood doors

(of ten called Philippine Mahogany)

Think of the added oossibilities a Laminex Philippine Hardwood door offers to you. Beauty and richness, rivaling that of the finest mahogany, at a price that the average man can afforcl to pay. And, in addition, Laminex ionstruction. that vou knorv is trouble-proofguaran teedan advantage that no other custom-built door of any kind can

TI-rnUtt tEX Philippine Hard',vood doors are now manufactured in all standard Laminex designs, in both the light red and dark red. The light red can be finished in brown or walnut, as well as in mahogany; the dark red, although it c^n also be finished in brown, is particularly adapted ro be finished in a rich mahogany color.

You can obtain Laminex Philippine Hardwood doors with the quarter sawed panels, stiles and rails that show the beautiful narrow ribbon grain, so characteristic of mahogany. C)r you can ob-

tain them with the plair-r erain. Either fisure of grain possesses that beauty rvhich is so desired in {ine homes, office buildings and apartmenrs.

Laminex construction principles make doors trouble-proof; Laminex Philippine Hardwood doors are among the mosr beautiful hardwood doors on the market. Surely such a moderate-priced conrbination of integrity and beaury in doors makes Laminex Philippine Hardwood doors extremely prof ita ble i tem s to handle. Mail the coupon on the other side for full information.

The Penalty of Leadership

Author Unknorvn

ln every field of human endeavor, he that ir first rnurt perpetually live in the white light of publicity. Whether the leaderrhip be verted in a man or in a rnanufactured product, emulation and envy are ey€r at work

In art, in mueic, in [terature, in indutry, the reward and the p"nirf,-"o1 are dwayr the sarne.

The reward is widerpread recogirition; the prmiehnent, fierce denid and detraction. When a man'! work becomer a standard for the whole world it dro becomer a target for the rhaftc of the enviour few. If hir work be merely mediocre, he will be left rerrerely alone. If he achieve a masterpiece, it will let a million tongues wagging.

Jealouey does not protrude itr forked tongue at the artist who produces a c(xrurronplace painting.

Whatroever you writg or paint, or plan or ring, or build, no one will rtrive to rurparc or elander you, rmlerr your work be rtamped with the sed of genius.

Long, long after a great work, or a good work har been done, those who are dirappointed or enviour continue to cry out that it cannot be done.

Spiteful little voicee in the domain of art were raired againrt our own Whictler an a mormtebank, long aftcr the big world had acclaimed him itr gr€ateet artirtic geniue.

Multituder f,ocked to Bayreuth to wonhip at the musician shrine of Wagner, while the little gfoup of thore whom he had detlroned and dirplaced argucd angrily that he war no musician at all.

The little world continued to protett that Fulton could never build a rtearnboat, while the big world f,ocked to the river banks to ree hir boat rteam by.

The leader is a$ailed because he is a leader, and th6 efrort to equal him is merely added proof of that leaderrhip.

Failins to equal or excel, the follower reekr to deprecate or dertroy-f,ut only confirms once more the superiority of that which he rtriver to rupplant.

There ir nothing new in this.

It ie as old as tte world, ar old ar hurnan panionr -'+nvy' gred' fear, ambition, and the derire to sryarE.

And it all availr nothing.

ff the leader truly leadr f,g 1sm.im-tte leaden Master-poet, master-painter, marter-wodrrnan, each in hir turn ir asrailed, and each buildr hir laurelr through tte ager.

That which ir good or greag makes itself lmown, no matter how loud the cLamour of denial

That which dererrree to live-livee.

fncrease the Earnings on Your Reserve and Sinking Funds

Place your money in our term account and your interest will be compounded semi-annually at the rate of six per cent. Our Certificates are legal for tnut funds, and are exertrpt front city, county and rtate taxe3. They never fluctuate in value and they net you fall 6Vo<here are no fees nor brokerage of any &ind.

Trangfer of money will be handled by ur without charge and if arranged for before July llth, intereet will be paid from July lct.

FRANK M. V/ISE, Secretary

Ground Floor-Roosevelt Bldg.

Nordreast Corner Seventh and Flower Streets

Loc Angelec TRinity 9f21

Complete Escrow and Collection Service

How Gus Russell Championed the Tracy High School Football Squad

It is a well knorvn fact in California lumber circles, that when Gus Russell is your friend, you've got a friendship worth treasuring. And rvhen he espouses a cause, he goes the limit for it.

This was never more clearlv demonstrated than in the friendship he has shown for the football team of the high school at Tracy, California. Mr. Russell has had a lumber yard at Tracy for many years, and while he lives in 'Oakland and has his office in San Francisco and brags about the entire Bay District as putting to shame all other parts and portions of the great state of California, yet he has always been very close to the civic life and business development of the very fine little city of Tracy.

So when he decided to God-father the Tracy High School football team, he proceeded to do things for that team that have probably never been done for a small town football team before.

He wanted to give the individuals of the team something real to work for, so he got busy. A year ago the school created and dedicated a new football field in Tracy which they were very proud of, and which Mr. Russell assisted largely in getting started. Mr. Russell enlisted the aid of California's famous lumber author, Peter B. Kyne, and the field was named "Peter B. Kyne Field" and Mr. Kyne presided at the dedication, and also pledged himself to the support and assistance of the "Tracy Bulldog Football Squad."

star each year rvill be engraved on the plaque of the trophy, and the first name to go down was that of Ernest Belluomini, selected as the most valuable player in the past season.

And so ended this glorious and unusual event, and Tracy

.

So much did Mr. Russell interest Mr. Kyne in the team, / that the announcement came last spring, and set the town r of Tracy all agog, that Mr. Kyne had decided to create and r present to the Tracy High School a trophy to be presented ' annually to the most vqluable player on the squad, to be held by that flalF for a year, until the next award be 'made.

So May l7th, 1928, was set for the presentation of the trophyl anil-Tricy prepared the biggest and most notable banquet in its history to stage the event. The affair was held in Tracy Inn, the very excellent leading hotel of the town, and of course, Mr. Russell, past master in such af- ' fairs, staged it. Not only did Mr. Kyne go to Tracy with i his trophy to be presented, but Mr. Russell also brought /with them several of California's most brilliant artists to help in the entertainment. They brought Mr. Roy Pike, ' of San Francisco, one of the most notable and artistic toastmasters of the Bohemian Club of San Francisco, who presided. Dean Donaldson, first violinist of the Bohemian Club orchestra; Uda Waldrop, famous San Francisco organist .and pianist.; Harry Robertson, famous San Fran' ,cisco singer, were in the party and part of the program.

' When Mr. Kyne unveiled the trophy it was found to be " a masterpiece in bronze, a miniature football player. And when it was found that it had been done by no other than Mr. Haig Patigan, of San Francisco, one of America's most famous sculptors, who himself was with the party to take pride in his beautiful statuette, Tracy got a thrill that will rever be repeated.

No one but Mr. Russell could ever have devised the scheme, and then enlisted the assistance of such a group of notables as this, and Tracy knows rvell the mind that guided it all.

Rules were laid down by which the most useful player should be selectpd every year. The name of the chosen

High School has a trophy such as few if any school ever boasted before.

No use talking folks, when Gus Russell "puts it on," he does a real job of it. He handled the shingle fight in California several years ago in about that same thorough fashion.

The Peter B, Kyne Trophy.

LOOK FOR THE TRADEMARKlYIcCt0UD SHEVLII{ PINI

Stamped on the end of our California White and Sugar Pine. This is your identification of quality Lumber. request of We will also grade-mark each piece at customer.

THE McCLOUD RIVER LUMBER CO.

MILLS AND FACTORIES

l-

McCLOUD, CALIF.

INQUIRE FoR PRICES Ar -'l

WESTERFI SALES OFFICE: SOUTHERN CALIFORNIA AND ARIZONA 1030MONADNOCK BLDG., sAN FRANCISCO, CALTF.

W. G. KATIMAN, Sdcr Mgr.

L S. TURNBULI" An't Sale Mgr.

REPRESENTATIVES:

FLETCHER 6' FRAMBES

RMSSTRONG BID(G, LOS AIYGELES, CALIF.

MT FAVORITE STORIES

ABe not guaranteed-so

If He Didn't

We used to tell the story of the colored brother who was caught in the draft, and hauled before the examining ofricer. When the officer asked him the prelirrr,inary quer tion, "What's your name?", the darkey replied, "'Well, Captn, you oughta know-you sent fo' rne."

WEST OREGON MILL MAKES RECORD

The sawmill of the West Oregon Lumber Co., Linnton, Ore., made what is believed to be a record cut for a single band mill, in the month of April, when the daily cut averaged 296,600 feet.

GEORGE GRANT MARRIED

George Grant, a member of the sales staff of the Coos Bay Lumber Co., Baypoint, was married at Oakland, May 26, to Miss Charlotte Doty. Mr. Grant is a son of Robert S. Grant, sales manager of the California Door Co.

ror 2o years-some less

Who Did?

They tell one like it lately about the colored cook who had just taken over a new job, when the telephone rang in ttre house, and she answered it. "Ilello,t' said Mandy. 'What number is thig?" asked the voice at the other end. 'Mah Lawdy," said the cook, "you de one whut should knowyou called it, didn't you?"

SPENDS VACATION IN REDWOOD EMPIRE

John Matzek, manager of the H. H. Smith Lumber Co., Daly City, returned recently from a vacation spent in the Redwood Empire, during which. he visited a number of the Redwood mills.

PACIFIC AD CLUBS HONOR K. L. HAMMAN

K. L. Hamman, head of the K. L. Hamman Advertising, Inc., Oakland, was elected president of the Pacific Advertising'Clubs Association, June 13, at the 25th annual convention of Pacific Coast advertising men held at Honolulu. PHONE Mldland 2226

-A wood stove stood in a little one-room office. Early in the morning a fire was kindled in that stove, a chair was pulled up to the of6ce desk, and the occupant dipped his pen in the ink and commenced to write policy No. I in the Northwestern Mutual Fire Association.

-That Das over twenty-sarcn y@rs ago. Little did the writer rcalize that he was writing the first chapter of the history of the world's largest mutual fire insurance company-one which would extend its protective service and fire prarcntion worft to arcry cornet of the United Stares und Canada.

-Briefy, this is the story of a Pacific Coast insurance company whose services, dividends, and loss paying record, have won its way into the hearts of lumber merchants of California and other states and the Provinces of Canada through conserving their interests.

Your association will be strengthened by the use you make of its Insurance Department.

F. J. Ma*in, President

Goollng Towers Tanlts and Ptpe

Arizorra's Growing Industry-"Lumber"

By Robert V. Baker, Secetary:Man4ge\ Lumbecmetrts CIub of Arizona.

Arizona is not commonly thought of as being a timber State. The average person is unaware of the enormous amount of excelleit itanding pine timber that is listed with the State's numerous resources. It is indeed fortunate that Arizona has been late in developing its lumber supply, for, under supervised cutting, future generations will look more and more to this State to supply much oI the sorely needed pine timber.

Figures taken from a recent survey made of the Arizona forests by the U. S. Forest Service in co-operation with the National Lumber Manufacturers Association, show to us that Anzona possesses in standing timber under government control, approximately twelve billion feet. The U. S. Indian Department controls another five billion feet of timber on fndian Reservations and there is about fiftv million feet in private holdings. The State itself, with its forty-six thousand acres of timber lands owns approximately 230,000,000 feet, making a grand total of about 18,000,000,000 feet of timber within the State boundaries.

Our Arizola forests consist chiefly of the Ponderosa species of pine, commonly known to the forestry departrnent as "Westerir yellow pine," but referred to by State operators and consumers as "Arizona native white pine." Lumber that is produced from this species of timber affords an exceptional wood, soft, light, white, and of even texture, which accounts for the high esteem in which it is held by the consumer and builder, not only for its extreme beauty in the finish lumber for interior work. but for its easv workable features.

The Arizona pine is characterized by its straight, clear trunk with its long narrow open crowns of hugely bent branches. The bark of the tree is of a reddish hue and is peculiar in the fact that it is made up of numerous small concave scales.

The average life of this species of pine is from three hundred and fifty to five hundred years, and grows to a leight above the ground of from one hundred twenty- five to one hundred and forty feet, with diameters ranging from two to five feet. These trees form extensive forests in altitudes of five to nine thousand feet, but also thrive in altitudes as low as three thousand feet. A great many of the trees in these forests are over-matured. beinE very noticeable by their spiked tops, i. e., where the top"of thl trees appear to be dying. If these trees were cut down and opened up, you would find that they would contain a great percentage of rot.

This timber area is not only important to this State for its lurnber- production, but its carpets afford us grazing for approximately 290,000 head of clttle and 280,0@-sheep-.

It also is the main water shed for our large irrigation projects in central Arizona, and the streams that feed our rivers originate in this regio.n.

It has been found that artificial reforestation in the Arizona forests is not practical because of the excessive cost. and slow growth. Where extensive cutting is being carried on, natural reforestation is thg method depended upon as it has proven to be the most efticient and eionomical means. Under this method, a few matured trees are left standing to reforest the adjoining cut-over area. With our present available supply of some eighteen billion feet of timber, and with the present plan of operations being pursued by our State manufacturers under the supervision of the U. S. Forest Service, it is said that no man can look far enough into the future to see the end of this timber supply.

The first saw mill of importance to start in this State was built in Flagstaff, Arizona in the year 1881, by A. W. Ayer. Two years later this mill was taken over by the Riordan brothers and has'been operated ever since by them under the name of the "Arizona Lumber & Timber Company." It is truly said that the brothers, Mr. T. A. and Mr. M. J. Riordan are the pioneers of the lumber industry in this State. The mill was primarily built for the purpose of producing ties for the construction of the Atlantic-Pacific Railroad, which is now the Santa Fe. In these early days of the industry in this State, conditions were very crude, the logs being hauled to the mill on four wheel trucks, drawn by oxen and mules, the annual output being about twelve million feet. Fifteen years or so later, the mill at Williams, Arizona which is the gateway to the Grand Canyon of Arizona was constructed by the Saginaw-Man- cons istee Lumber Com istee Company, and has been under their'supervision ever since, they being one of the largest shippers in the State today. In 1909 the third large mill in the State was built in Flagstaff by Mr. J. C. Dolan, Ed McGonicle, and John Verkamp, and was operated under the narne of the Flagstaff Lumber and Timber Company, it being taken over later by Mr. Tom Pollock of Flagstaff who ran it until after the war in 1918, at which time this mill was included with the Cady Lumber Corporation's purchase of the Cooley mill which was also operated by Mr. Pollock at what is now known as McNary, Arizona. In the past year the Cady Lumber Corporition has taken over-the Standard Mill at Standard, Arizona. During the past two years, this company has made extensive improvements in all three of these mills, replacing the older and inadequate

(Continued on Page 44)

WE SEARCH THE WORLD TO

SUPPLY

YOUR

NEEDS

OUR IDEA OF SERVTCEFOLLOWED WITHOUT DEVIA. TTON FOR MAI{Y YEARSISi TO OPERATE RIGHT AT YOUR DOOR A GREAT AND EFFICIENT HARDWOOD SERVICE

TVe heve it, and wc cordially invitc you to urc it Here you will find in plearing arortmcnt the preciour woodr of all thc world. Alro t[e practical woodt of this and other landr. Corunercial hardwdods and prcmium rcftwoodr are ahrayr herc at your co'nunand. It it truly a real rervice ctation for lumber, where your rnoet exacting needr may be lrpplied.

Arizona's Growing Industry-"Lumber"

(Continued f.rom Page 42)

machinery with new modern logging and sawing equipment which will insure them of an output of over 100,000,00O feet Per annum,

While there are now approximately thirty-6v" saw mills operated within the State producing about 1@,00O,000 board feet of lumber yearly, it can be safely said that 95 per cent of this output comes from the above five mentioned mills. The total value of this output amounts to over $8,000,000 yearly. What these operations mean to the State of Arizona can be best illustrated by the following data:

The payrolls paid out by these five companies alone amount to over $200,000 per month, which sustaiirs nearly three thousand people in employment with corresponding dependents of another four thousand, making a total of over seven thousand people directly dependent upon the mills for livelihood. The benefits. derived by the State and ,the Northern Arizona cities frorn,an annual payroll in excess of $3,000,000 may be easily imagined, and further than this the yearly state and county taxes paid by these mills is approximately $10O,00O and they pay for the timber purchased from the g'overnment and State, approximately $400,000 per year, of which the greater percentage goes to the State Treasury for the use of the University of Arizona at Tucson, and a proper percentage for the construction and upkeep of roads in the counties in which the mills ire situated. Out of the millions of dollars paid out by these lumber mills every year, 54 per cent is payroll and the balance is for supplies purchased almost,entirely within the State.

The markets for Arizona Native White Pine are quite extensive. Th'e Finish, Shop and Box lumber is being shipped into the Eastern and Middle Western States and

the Finish, Box and Common into New Mexico., Colorado, Kansas, Oklahoma, and Texas. At the present time only 40 per cent of this total iroduction findi a market withiir our own State which derives such an enormous benefit from its production. However, in the last few years the demand in Arizona for native pine is increasing and it is hoped that in a short time the entire output of the mills -will be absorbed by this State.

Tho cost of manufacturing the Finish lumber and upper grades of the Arizona pine is in excess of the cost of ihe manufacturjlg- of similar grades of lumber from foreign species which is now being-used in this State. This situ-ation is not only due to the isolated locations of our forests which- necessarily calls for a greater logging cost, but can be chiefly laid to the fact that not oier 2O per cent of the lumber which comes from the saw mills- will grade Commoir No. I or better. The other 80 per cent runs"from Common No. 2 to Cull, only 4 per cent being clear lumber. This means that only one board out of ever-y one hundred .that comes from the.mills is clear lumber, ift" U"f""". oi T p"r cent being mide up of Shop, Common and Culls, th-e-majority of which grades are biing sold today by the. mills below the cost of production.

Arizona is indeed blessed with its wonderful natural resource, Timber, which affords us one of the States greatest industries, the manufacturing of a high grade luirber. If the buying public would consider whaithe manufacture of this native product means to them in dollars and cents and State development, and would realize that the revenue from every foot of this native material consumed, comes back to them in the form of further State developmeqt and expansion, there would be no question as to the loyal patronage of every builder and consumer in this State.

REDWOOD EXHItsIT IN LOS ANGELES PUBLIC LIBRARY

The Redwood exhibit of the California Redwood Association, which was in Barker Bros.' store, was moved to the Los Angeles Public Library for twp weeks beginrting June 18. This exhibit consists of photographs of fine homes in which Redwood has been used, and of panels showing the new transparent colors_for interior decoration, and 9f samples of sandblasted Redwood.

LI'MBERMAN VISITS CHICAGO

. John Colombo, Colombo Lumber Co., Sebastapol, has just returne4 _ftory a tlvo weeks' visit to Chicago. -He was accompanied by Mrs. Colombo.

C.

E.

HELMS IN NEW YOIRK

C. E. Helms, vice-president of the Chas. R. McCormick Lumber Co., San Francisco, was recently in New york on a business trip.

You'll notice that th" g.ty that wins the race never follows the crowd.

AL. KOEHL

CONGRATUTATIONS AND BEST WISHES FOR A BIG

& HAPPY BIRTHDAY

BE VE RLY HILLS Sxtl;,Ht: Home Beautiful Exhibit

Beverlv Hills !

What i name to conjure with !

To every person who has visited Southern California, that name brings memories that are tinged with beauty. _ It automatically-instinctively-brings to the mind's-eye homes ! And SUCH homes ! After a few hours' ride through Beverly Hills, your eye becomes dazzled with liroting, your mind bewildered with wondering, your imagln-afiog tired- out with trying to keep pace with the physical fairyland that you have encounteied.

For Beverly Hills is.easily the most marvelous community of beautiful homes in Southern California; and to say that it likewise surpasses anything else in America, is a statement not likely to be challeng"ed. If it has a c_ompetitor it is the Oak Knoll district 1n near-by pasadena. Yet the mar_velous development of Beveriy Hills homes in the past few years seems to put it in a class e?Iirely by_ itself. -Thousands upon thousands of mag- nificent and wonderful mansions, iny one of which *ouid be a show place anywhere else in ihe world, have been

built on the hills and in the valleys of Beverlv architectural exhibition that defies competition."

You have just one continual thought in your you see Beverly Hills, and that is, where did people with such huge home-building fortunes, marvelous architectural taste. ever come from ?

Hills, an mind as so many and such You will ask yourself that question a thousand times a day as you view the beauties of Beverly Hills.

So it is just and right that so wonderful a community of homes should havi an unusual Home Beautiful Eihibit. And Beverly Hills has one well in keeping with that city of wonders. It is new, not entirely equipped as yet, but already a treat for visiting e1'es. At No. ,{Ol North Canon in Beverly Hills, you will find a new Home Beautiful Building that delights the eyes from the outside, and ap- peals to the sense of beautiful and artistic from within. It is a truly love.ly building, inside and out. It was built and is owned by Earnest J. Krause, Inc., builders and real

(Continued on Page 48)

always ready to sert)e CALIFORNIA

We own and log one of the finest stands of FIR timber in the Pacific Northwest. We operate one of the biggest Single Unit Sawmills in the world. We operate our own lumber fleet. We maintain distributing plants at Baypoint and San Pedro, California.

Coos Bay Lumber Co. MilI at Ma*hfielil, Oregon.

Beverly Hills Home Exhibit

(Continued from Page 46)

estate people of Beverly llills. Mr. Krause himself, heads the firm. A former very popular retail lumberman is his chief aide, Mr. E. C. Jameson, formerly Sales Manager for the Sun Lumber Company, of Beverly Hills.

The exhibits in this new Home Beautiful are of the sort that would appeal to such people as live in Beverly Hills, and therefore delightful for the visitor to view. The interior of the building is exquisite in shade, decoration, and coloring, and the many displays'on the main floor and mezzanine are thought provoking and of a tendency to create a desire for beautiful building things.

Any visitor to Beverly Hills should stop to see this display. It v/ill more than repay the time and effort.

PHILIPPINE ISLANDS LUMBERMAN VISITING COAST

Andres Pastor, representative of the Basilan I-umber Co., Zamboanga, Philippine Islands, was a San Francisco visitor recently. Mr. Pastor expects to spend about three months on the Pacific Coast, after which he will visit New York and then will spend a few months in Europe. He has lived 28 ye0rs in the Philippines.

The Basilan Lumber Co. cuts 1,200,000 feet of hardwoods a month, and also sellb a considerable quantity of logs to Japan.

George Cornitius . Heads New Corporation

t G"org. C. Cornitius, for the past fifteen years a prominent wholesaler of Southern Hardwoods, and importer of Philippine Ffardwoods and Japanese Oak, with bffices at 465 California Street, San Francisco, has recently completed a merger with three of his competitors on the Pacific Coast, forming a corporation to be known as the George C. Cornitius Hardwood Co., with headquarters at the same address.

The new combination has control of the output of three of the largest manufacturers of Philippine hardwoods in the Islands, wlth an annual production of approximately fifteen million feet. All former connections will be retained, and the new company expects to deal extensively in Southern Hardwoods as well as foreign woods.

The new organization will operate along the same lines as heretofore, except that the volume of business transacted will be materiallv increased.

WALTER MEDILL BACK FROM TRIP

Walter P. Medill, sales manager of McKay & Company, Redwood manufacturers, returned to his San Francisco headquarters middle of June from a trip to the company's mill ind logging operations at Eureka. Mr. Medill says the Redwood Empire is looking fine.

HARDtlrOOID LUMBER FLOORING PANELS

Success comet to those who read, think and work more than is necessary to ttget by.tt

General Manager

SA]ITA FE LUMBER Cl|.

Incorpordcd Fcb. 14, l90t

A. J. ttGust' Ruesellts Outfit

Erclurivc Reil Roprorcntrtivct ir Crliforair ud Arizonr for

Centrd eral & Coke Co. Orcgon-Amcrican Lumber Co., Vernonia, Orc.

Western Lumber C,o, West6r, Orcgon

So. Crlif. Ofico LOS ANGEI.ES

397 Pecific Elcctric Blds.

Bnrcc L. Burlinganc Phcr TUdrc Sttt

Gcncrel OGcr SAN FRANCISCO

St. Cleir Blds.

l6 Californie St.

Modern Builders

DRIED FIR

FLOORS

beautify these homes

Joins Stewart Inso Board Organization

Howard Sirnmons. for the past seven years general sales manager of the Wood Conversion Co., Minneapolis, Minnesota, has been appointed assistant to the president of the Stewart Inso Board Co.. St. Joseph, Missouri, according to an announcement just made by Mr. A. D. Stewart, president.

Simmons has been in charge of the sales of Balsam Wool and has spent twenty years in work closely associated with the lumber and building material industry.

You can depend upon "Periection." In modern plants operated by skilted lumbermen, only the finest oak is selected. After proper seasoning and kiln-drying, it is perfectty milled and matched so that it lays smooth and stays smooth. It is graded and handled so carefully that upon arrival anywhere,'it is always in perfect condition. Leading lumber dealers gladty feature this nationally advertised brand.

ARKANSAS OAK FLOORING CO" PINE BLUFR AR,K)

FenpeerrqN'

Brand Oak Flooring

There's a size and grade for eaery structure, nenJ or old, Write today for full particulars.

The Stewart Inso Board Co. started shipping their new product March lst and their plant at St. Joseph, Missouri, has been running day and night since that time. Carloads of Inso Board have been shipped to the four corners of the United States, and one shipment has been made to Holland during the past sixty days, it is announced. Delay, due to mechanical problems caused shipments to be held up during the winter months, but difficulties have now been overcome, according to Mr. Stewart, and shipments will proceed without any further trouble.

Arringements have already been made by some of the best known lumber and building material jobbers in the country for franchises for Inso Board and the list of dealers includes well known firms in the industrv.

Joins Advertising Staff

Albert R. Israel, for many years connected with daily newspapers and The Associated Press in various cities, and more recen.tly identified with the advertising and trade prornotion work of the Lumber Industry, has joined the staff of The Chambers Agency, Inc., one of the large national advertising agencies, with headquarters in New Orleans and offices in New York, Louisville and Detroit. He will be attached to the Agency's New Orleans office.

During his newspaper career, Mr. Israel held responsible editorial positions on leading dailies in Washington, D. C., New York, San Francisco, Denver, Kansas City, New Orleans and various other cities; and at different times, was in charge of bureaus of The Associated Press in Louisville, Atlanta and New Orleans.

In 192O, Mr. Israel joined the staff of the Southern Pine Association, as manbger of its Pu,blicity, Advertising and Trade Extension activities-resigning in 1926, to go to the Pacific Coast where he handled similar work for the West Coast Bureau, with headquarters in Seattle.

STATE ASSOCIATION GETS TWO NEW MEMBERS

Murphy Building Materials Co., Carmel, and O'Neil Lumber Co., Pomona, have recently trecome members of the California Retail Lumbermen's Association.

HE texture and pattern of "Perfection" Brand Oak I Flooring make possible a finish that is seldom found on any other flooring.

"Perfection" Brand Oak Flmring, Blocks and Planks, nay be obtained chemically treat€d by the *CELLized

I NTESTIN AL F ORTITUDE

TO STACK ALL YOUR CHIPS ON ONE SQUARE OF THE FORTY-EIGHT

That ie what we have done-stacked all our capital, experience and energy on

-CALIFORNIA CARGO

Our timber, our mille, our f,eet of eteamert, our raler force, are alwayr at tfie reryice of the California retailer.

The CALIFORNIA

White and Sugar Pine Sitsation

By C. Stowell Smith, Secretary-Managef, C.alifomia White and Sugar Pine Manufacturers Association

C. Stoanll Smith

General conditions surrounding the manufacture and sale of lumber in the California-Southern Oregon pine region are a reflection of those prevailing throughout the lumber industry. The specific situation indicates an improvement over L927. On this date, the Yosemite Lumber Company is down and will not operate during the balance of the year. The Feather River Pine \4ills, Inc., has not been reestablished since the mill was destroyed by fire. Castle Crag Lumber Company will not operate in 1928, and Michigan-California Lumber Company will get a late start, due to extensive improvements, inclucling enlargement of cable service over the American River Canvon.

The above indicates a reduction of around 200 million feet. As against that, it is understood the Wheeler-Olmstead plant at Klamath Falls will be operated by ShawBertram Lumber Company. The Shasta View Lumber Company at Klamath Falls has also been taken over by other interests and will be operated the balance of this year. This will probably add around 4O or 50 million feet to off-set the reduction in the mills not operating.

Up to date, there has been a slight increase in produ,ction,

CARL KUPFER VISITS CALIFORNIA

Carl A. Kupfer, representative for California and Oregon territory for the North Coast Dry Kiln Co., Seattle, visited the San Francisco Bay district and Los Angeles on a business trip last month.

Mr. Kupfer is no stranger to California, having made his headquarters for a number of years at Berkeley.

but it must be remembered that 1927,to date, showed a large curtailment under 1926. Just recently most of the mills have reduced their cut to a 57/2day basis, so that relative production will steadily decrease from now on.

Shipments and orders, to date, are approximately the same as in 1927. On April lst, total stocks on hand were some 70 million feet less than on the same date in 1927 and in addition, stocks for sale were some 84 million feet less.

Prices are not satisfactory, although the past few weeks have shown some strengthening. Conditions, however, are fundamentally sbund from a manufacturing standpoint, and there is no reason to believe that the law of supply and demand will not operate to improve, during the next six months.

The above statement covers only the pine region in California, and Klamath Falls and -Medfoid distr-icts of Southern Oregon, and does not necessarily apply to the redwood region, although I anticipate thaf raitiei similar conditions will be found there

R.

E.

FORD RETURNS FROM EASTERN TRIP,

R. E. Ford, Cadrvallader Gibson Co., Los Angeles, has returned from a six weeks' business trip through the Middle West and Sotllhrvest. He visited Chicago, Minneapolis, St. Paul, Kansas City, St. Louis and Dallas. Mr. Ford says that conditions in the'Middle West are satisfactory but he was surprised to see conditions so flourishing in tlre Texas territory.

We cater to the small yard-----

And the smaller dealers have found out that our service to them is REAL SERVICE. Our guick shipment of anything and cverything for the building trade by car or truck makos it.possible fog thc cmatl dcaler to give tip-top.service to his trade, end y* lceip down his investmcnt, his insurancc and his overhcad.

E.K. WOOD LUffiBER GO.

The Building Material Merchant

The Building Material Merchant has come And he's making affairs in the old town hum. He's opened a store on the village square With a plate glass door and filtered air, And bins and shelves and store house filled With everything one might need to build A nest for two

Or three of four, Or five or six.

Or seven or more: And take it from me, he's a housing fan, This Building Material Merchant Man.

To make a sale he doesn't try, His one big aim is to help you buy. You want a home and you want it good, And he has shingles and brick and wood, And he knows'exactly what others have done To make a,home for "the only one," '

And he asks vou

To take a lo6k

At a plan or two

In a nifty book, And the only thing you'll have to say, Is: "This is my choice and that I can pay."

You need not hire an architect

To show the carpenters what to erect. Your B. M. M, has all the dope

That you ,could wish or need or hope. He has the plans, he has the stuff, And even the labor-and that's enoughFor he can say

He'll build your flat

For what you'll pay, And, surely, that Is better than dickering all round With the seller of lime and the leaser gf ground.

The Building Material Merchant today Is a wonderful man, and he's here to stay. He's a builder of homes and municipal life, He's a smoother of troubles and fixer of strife, And with the constructive advice he is giving He makes the old town much more decent to live in.

Please recollect

That now you can

A home erect

With just one man, And the work that he's doing will add renown To you and to me and to all of our town.

are, business iE

UNION LUMBER CO.

Member California Redwood Association

OFFICES:

SAN FRANCISCO

Croclrcr Blds. Phone Sutter 6170 rosTffil;s

Lrnc Mortgage Bldg.

Phonc TRinity U282

MILIS: Fort Bragg C,alifonria

Adcquatc Storagc Stock at San Pcdro

"Time f6lls"-1yi1h a publication as well as with a roof. Rain, hot eun, frost and wind wage continuoua $/ar on roofe.

And along the Highwaye of the Years, Time's gangsters lurk in the shadowrl and eeek to waylay the Publication at every turn.

Congratulations to the Lumber Merchant. You, too, have grown stronger with each milestone paet.

PER1SONAL JOURNALTSM

(Jamestown, Calif., Magnet)

"Heck Tombs has dickered with the sawrnill for a lot of Pine slabs rr*rich cost him next to nothing, with plenty of time to pay for it, as the sawmill owner didn't know Heck, and he will build a house no better than some of the shacks rre already have in our beautiful residential section' and which will be a disgrace to the comrnunity when Heck gets it built, if he ever does."

INSTRUCTIONS

A commercial traveler held up in Orkney by a storm telegraphed to his firm in Aberdeen ($cotland)-"Marooned here by rtorm, wire instructions."

The reply came: "Start summer vacation as of yesterday."

BUILD BEAUTIFULLY

Build beautifully, O America, With stone that shall chart The highways of the winds, Wittr towers that shall know The majesty of dawns, The trrilight's'benediction ; But remember to build thy soul Beyond the stolre, Beyond dre torrer, Into Truth.

-Arthur Wallace Peach"

KNOWS HI'S BUSINESS

"fn any line of endeavor there is usually o'nc man who hes dcvoted more study and research.in acquiring and den' onsFating a better knowledge, which gains for hirn the reputatian of 'knowing his businesl' and thus mce reailily recure8 the confidence of the public."

-Edruard C. Hardlton"

LISTEN, POLITICIANS!

No man undertakes a trade he has not learned, even the meanest; yet everyone thinks himself sufriciently qualified for the hardest of all trades-Government.

-Socrates.

GRANPA CRABS

Go it maiden while you can; Kid yourself that you're a rnan; Vote and fight Stay out all night

Shimmy and Charlesto'n-fhaf's all right.

Ol,e Bill Todd when on a jag, Does them things, but he don't brag. When he wakes at last from hir silly fit, Ole Bill Todd is astrarned of it. Never you mind what people think, Reach for your hip and take a drink; Cut your hair, Smoke and lwear, Molt right down to your undcrwear. It grinds a lot but lue rnust say You're gettin'manlier every day. In fact, no man could look so cute Goini round in bathin' suitt One tenth, hdf way hid inside, Nine-tenths, simply sunburned hide. Rip and snort and paw the air, Man-like Maiden, I don't care, Smoke and cuss Say t'Durnt' or wuss, And put on pants the same as us. But one thing's left that you can't doSpit at a crack-and hit it too. That gift of ours har traveled hence Through a thousand years of experience.

-Lowell Otus Reece in Kablegrams.

From

gERE€

In keeping wirh the modern trend in practically every line of merchandieing-that of pooling buy. ing powerreelling efrort and service for the ultimate benefit of the conrumerr the affiliation of theee two prominent tire concerna hae created what is now the largest Goodyear Salea and Sen'ice organiza. in the entire Unired States.

United-ae MOTOR TIRES, INC.

-it will be the aim of this new or. ganization to maintain the eame high erandarda of aervice in the sale and maintenance of Goodyear Paseenger Car and Truck Tirea for which each hae been individually noted for yeare, thue aeeuring the purchaaer a maximurn of satiefaction from hie tire inveetment.

Some advertising is "fire cracker" stufi and that's all. a flash and a big noise

Dynamite makes a noise and it starts things moving. So does Pioneer advertising. The example on the right was read by some S,mO,mO people in the 1l Western States but unless it had started things moving it would do no real good even if read by fifty millions !

But Pioneer advertising SELLS. Ilere's why:-

BECAUSE Pioneer advertising is backed up w'ith super quality merchandise. That's the first essential.

BECAUSE . Pioneer does not wait for advertising readers to come and buy it has a plan that brings them in to YOU, Mr. Dealer, if you carry the Pioneer Line and enjoy the advantages of the Pioneer Merchandising Plan

BECAUSE the Pioneer Plan not only brings the dealer prospects, but sells them for him . . and finances RE.ROOFING SALES ON EASY TTME PAYMENTS!

BECAUSE the Pioneer Dealer becomes part of a selling plan that brings the customer in gives him the, total price of a completed, roof in advance applies that roof properly and GUARANTEES it and arranges for easy terms.

If you aren't already getting the benefits of the Pioneer Plan if Pioneer "dynamite" isn't already moving things for you write to the nearest Pioneer Branch office RIGHT NOW! and WRITE

\Hes this nran strorynTou trul,Roofinf Economv

Plonccr Pepcr Go.n filc.

Etoblbl'f'l lM

lar Angeler Srn Franclrco Poalend Serttlc Spolurc l)cnvcr Salt h[e

TRENE S A PIONEEN DEALER. AND A

YOUR CITY.

T'iHAT'S part of the Pioneer Plan for 3 r Way Roof Protection....ask the Lumber, Building Material or Hardware dealer who sells Pioneer Yosemite Rock Surfaced Shingles. He'll tell you all the money-saving advantages of this new plan that assures absolute satisfaction when you roof or re-roof.

Or go to the Licensed Pioneer Application Company...... the expert roofers who apply the shingles as they are supposed tb be applied.

For Beauty, protection and economy you cannot equal this plan......ask your dealer or use the coupon today!

Random Items-Mill Run

Hal Morton Shoots Finds Dealers Like Redwood Moving Pictures

Itral Morton, Campbell Lumber Co., Campbell, accompanied by his wife, recently spent a week in the Redwood Empite, making their headquarters at Scotia as guests of The Pacific Lumber Company.

While there he took moving pictures of the company's logging operations at Newman Creek and Freshwater, and also around the mill. He also shot pictures of the timber from the automobile as they moved along the highway.

Mr. Morton showed these pictures at the annual meeting of ihe Campbell Kiwanis Club, June 18, giving at the sam6 time an interesting talk on his trip. He intends to show these pictures before all the service clubs in the Santa Clara Valley.

Jim Farley, of The Pacific Lumber Company, who attended the meeting, declares that Mr. Morton's work as a photographer closely approaches the professional standard.

J. A. Hart Purchases Millwork Concern

J, A. Hart, well known San Francisco millman, announces his puichase of the busiiiss of Hart & Burmeister. The new company will be known as the J. A. Hart Mill & Lumber Co: They rvill continue in the manufacture of architectural woodwork, sash, doors, fram.es and mouldings at their same location, Jerrold and Napoleon streets, San. Francisco.

Open Offices at Fresno and San Die$o

A. C. Baker, Northwestern Mutual Fire Association, Los Angeles, announces that they have opened offices at Fresno and San Diego. A. C. Meyers has been appointed manager of their Fresno office. Mr. Meyers was transferred from their Phoenix, Ariz., office, rvhere he was assistant to Jack Raymond. Their San Diego office will be under the management of A. C. Haynes. Mr. Haynes comes frorn Regina, Sask., Canada.

Est. 1885

Max E. Cook, Farmstead engineer, in charge of the Architectural Service Bureau of the California Redwood Association, returned early in June from a two weeks' trip, undertaken in the interests of the bureau, in the course of which he called on 89 dealers in the upper Sacramento Valley, Napa Valley, Sonoma Valley, Santa Cruz district, Santa Clara Valley and lower San Joaquin

As evidence of the interest shown by dealers in the Agricultural Series, Mr. Cook secured orders for 56 bound sets from 47 different yards, 3O of which were purchased by dealers for complimentary presentation to high schools for their manual training and agricultural classes. This service has now been put into 150 schools and universities. During the trip special consultation was given to many dealers on subjects not included in the series to date, such as milk houses, turkey nests, special types of poultry houses, garden furniture, etc. Special service was also given to dealers on staining and finishing Redwood, sand blasting and wire brushing, termite control. Specific requests were received and recorded for Redwood Log Cabin Siding patterns and mountain cabin suggestions, and new data.sheets on finishing and sand blasting.

Announce Change of Name

Announcement has been made that the Starks Manufacturing Co., under which name lhis concern has operated for the-past fourteen years, wiil be changed to-Starks Stained Shingles, Inc., efiective July 1. Since their efforts are now confined to the manufacture of shingle stains and the staining of shingles on the Pacific Coast for producers, they state the nerv firm name will be more descriptive of their business. This company has been staining shingles for the producers and distributors on the Pacific Coast for the past four years.

BOB CALDWELL BACK FROM VACATION

R. E. Caldwell, Little River Redwood Co., San Francisco, returned June 18 to his desk from a ten-day fishing trip in t{re Sierras.

"and Man

Columbus was quite a noted motor-boat fan. He invented the slogan "Land AhoY" before there was a l2-mile limit. Thus he horned into history.

Mr. Bell got uP the telephone and because of his service in inventing th e party line, his name is now "ringing down the ages."

'We, too, stand for a new era. Not the stone age nor the iron age-but, gentle reader, the wonderful era of plywood I Do we want any monuments ? Are we crashing the gates of History?

No, no, no. Oh not

But sometime when you need a big, wide board,.such as doesn't grow naturally, we will be at your elbow with it.

Hon. Pa-Co. The smartest lumber store in your town will have it, naturally.

adf T'S real wood, all right, no I imitation. but it comes in thin, wide sheets that can be used in a multitude of ways and places."

"l've just struck the bragged the carpenter with the new car together, three to each panel, with the grain of the center layer opposite to that of the outside layers. This makes a strong, thin board that won't warp, crack or split."

do you call lnquired the painter.

handiest lumber" -

"lt's Pa-Co Fir Plywood. Bill Jones down at dre lumber yard tells me it's made from big Douglas Fir trees that grow in the Pacific Northweet. The logs are gteamed and then shaved in thin sheets. Theee sheets are cemented

"You're not the only one who likes them," laughed the painter. "Sayt I've been finishing a lot of cabinet work where they were used and you ought to see how well they take paint or enamel. And if you atain and wax them I don't think there is another wood that has as beautiful grain."

Only the very finest logs of sound, old growth Douglas Fir are used in making Pa-Co Fir Plywood. Experienced woodworkers appreciate its high quality-amateurs find it one of their greatest aids for home craft work or for remodeling

L. H. Elliott

The Central California Lumbermen's Club

By L. H. Elliott, Secretary-Treeduler.

The Central California Lumbermen's Club has held its regular meetings on the second Saturday of each month since the Annual Meeting in December.

We have met at Stockton, our headquarters, part of the time and also at other points where our members are in business.

Meetings have been well attended with interesting topics discussed.

During the past three monthd our President Geo. E.

Ground and Vice-President O. D. Ruse, have severed their connections with their respective companies, with whom they have been for several years, and have both entered the lumber business for themselves.

Business in this section of the state was a little quiet during the spring but our members report some improvement since June lst. With the assurance of deep water for Stockton and prospect of good crops in other parts of the Central Territory, rve look for a fair business during the fall months.

B. W. CADWALLADER RETURNS FROM ,, YOUNG LUMBERMAN ARRIVES PHILIPPINES

,/Mr. and Mrs. Jimmy Atkinson are receiving congratula-

B. W. Cadwallader, Cadwallader-Gibson Co., Los An- /116115 on the birth of i fine 7rl-poand baby 6oy, Jlune 21, geles, has returned from a two and a half months' trip at San Francisco. Jimmy is sales manager of the rail deto the Philippine Islands, .where he visited the company's partment of the Chas. R. McCormick Lumber Co., San qnanufacturing operations. Francisco. Both mother and baby are doing well.

Worth the Differertrce"

AREFULLY selected stock that has been thoroughly kiln dried, perfectly milled, that is always clean and bright, free of sap stain and decay producing germs . . lumber that has been classed by the builder, the contractor, the architect, the carpenter, and the dealer as the very best stock that they have ever handled, is convincing proof of its superior quality.

It's lumb€r of these outstanding qualities that is identified with the C. C. & C. C. trade-mark. A quality product that can be sold at a profit. And "it's worth the difference."

Let us quote on your requirernents

Sudden Sentice"

Same Turning, Radius With or TYithout Load

feature of Gerlinger Hydraulic Carriers

HE four-wheel steer on GERLINGERS is on the outside of the frame-thus being difierent from other carriers which have the wheels in alignment with the frame.

As the GERLINCER is constructed, loads do not interfere in any case with the free operation of all for.rr wheels. Short turns or long turns are thereby made rfi/lTH or WITHOUT load in the SAME turning radius.

Gerlinger Camiers Protect the Load

A steel plate riveted to inside of frame protecte lumber from damage and dirt. Heavy steel angle s, 3A"x6" (heavier than on any other carrier) are riveted to outside of frame and used as a deflector to protect lumber from sharp corners. Also a strong pan underneath motor and transmission protects lumber from any grease that might drop.

Out In Front

By Adeline M. Conner

Today, July lst, 1928, we joyously celebrate the sixth birthday of the California Lumber Merchant; and as we congratulate its founder, Jack Dionne, we recount with keen appreciation the many benefits conferred upon us and upon our industry by both man and journal.

In the less idealistic ages of the past, the man who stepped out in front with a discovery, invention, or nerv idea, was immediately beset by three reactionary f61sss* incr6dulity, ridicule, and active opposition. If 'by superhuman efforts and incredible persistency, he succeeded in turning incredulity into reluctant belief, and ridicule into awed attention, active opposition clapped him into prison for disturbing the peace of time-honored tradition, or musty superstition and the Inquisition finished him.

In this amazing age in which we live, when almost anything may happen, incredulity and ridicule are the weapons oJ the rnoron and active opposition is no longer formidable. Now the man who steps forward with something newer and, better, may present it for our serious consideration, without jeopardy to life or limb. The human race has learned at length to value the discover. the inventor. and the idealist. We give him our polite attention, we listen to his story, read his advertisement. Who knows ? His idea, his' discovery, his invention, may revolutionize the world.

We like to be shown. We moderns who have indeed lifted our faces from the clod, get a thrill out of something new. With quite infantile delight we clap our hands at the crumbling, crashing fall of outworn thebries, beliefs, and institutions. -We iccept the new with avidity. Our minds are open-sometimes, and rve are perfectly willing to make a change in anything; anytime. When we use discrimination and rely upon proper guidance this attitude of mind spells progress and quite often full speed ahead.

-And so it is that today, the man in front will find himself in contagt with three groups of human beings with as many mental reactions to the ideal of work or conduct which he wishes to set up. The first group will be composed of those who have been waiting for leadership. Dissati$ed with the old, they are ripe for the new-ready to advance. They get his view point quickly, recognize the value of his suggestions, and strenuously bend their energies to the task of "catching up." A seccind group will be made up of those who because of limitations, fancied or real, can only follow, afar ofi perchance; and then there is a:third-happily vanishing tribe, who only stand and bray.

In the six years which have elapsed since Jack Dionne stepped out in front with his unique gift of a California Iumber magazine for California lumbermen, a few of the blessed fraternity have actually caught up, and are, at the present time, "shoulder-to-shouldsl" mgn-ornaments to the profession. Many more have learned to follow on, to pjck t1p the dropped stitches, to wave encouragement to those in the lead; but if any one has brayed, I for one, have not heard the racuous sound.

ThCre'has been no occasion for braying. ff iver an industry- needed, revolutionizing, rejuvenating, and invigor- ating it was the lumber industry. We admitted it. We knew that our methods were antiquated, that our machinery c-reaked ominously, that we werd on the wrong track witir disaster waiting just around the corner. We-also sensed

the fact that something wonderfully worth while was within the range of our possibilities. There was a beautiful work which we might do, a kindly service to render to those about us. Dreams came in the still watches of the night -gleaming visions with fluttering wings, but we awoke in the cold dawn of each work day to be haunted by tall ghosts that muttered, peeped dolefirlly, and lashed ui into submission with old superstitions which were responsible for our sorry state.

We prayed for a Moses strong and wise enough to lead us from the quagmire in whiih we struggled- into the promised land of humanized industry. He -came in due season, and it would seem that the California Lumber Merchant, which contains the inspirational and sane philosophy of its founder, together with creative suggestions, ethical rules of conduct, and smiles for our leisure moments, was a gift of the gods to the sorely tried and bewildered members of the lumbermen's fraternity.

Now as we celebrate this happy occasion, Iet us ask ourselves if we are truly catching up-following on.I believe that we are. Accbrding to-the-latest diagiosis the lumber industry is recoveringlfuture operations will be successful. The dark days are past, the dawn breaks. With but few exceptions the lumber business is in the hands of intelligent,. courag'eous, irnd competent men. They have brains, experience, and common sense enough to run the industry in a sane and sanitary manner. T-he old pirati- cal methods of competition will soon become anathema. Lumbermen are learning to advertise, to declare their principles, and by so doing are creating new business inslead of building their own success upon the wreckage of their competitor's. They are almost to a man ashamed of the old price cutting tactics of the past; unethical practices are frowned upon. In fact the lumber industry is being up: graded,. surfaced, polished, and fitted to tike its Fla;e 3m9ng the respectable industries of our great and mighty land.

Practical and experienced men are at the helm in offices, yards, and mills throughout the entire state-or should be. There is no place in the lumber game for the man who "muddles through" or fumbles, or lries to fit conditions to his unstudied theories. The lumber industry will probably neve.r sprout wings, but it can develop eihical ideals of servtce.

Ii as Channing once wrote, "One great thought breathed, in-to a man may regenerate him," the regenerating influence of our magazine must be enormous, ind the number of those who step up or follow on will increase miraculously in the days and years to come.

ff we see improvement, if our tasks have become more pleasant, if our vision is clearer, if realization of our oppor- tunities for service is keener, if we catch the gleam of beauty where once were only scirdid things, if lhe stars and the clouds are lined with silver, to- what degree has the California Lumber Merchant contributed to that blessed state of affairs ? Oh, thinking lumberman, make answei; The past with all its imperfections upon OUR heads is a thing of the past. The future is ours to make or mar. We have the leadership, we have our six year old California Lumber Merchant to broadcast ideas -dnd idbats fiir

The best advertising medium on earth is a well pleased cuttoill' er. Hetll spread the news.

our daily inspiration. We have the finest industry on the earth. Whither are we going?

If there's one man who dares to stand Upright and front the sun, You can step up beside him there And be another one.

George Ground Opens Yard in Modesto

George E. Ground, formerly manager of the Modesto Lumber Co., and for many years identified with the-lumber business in Modesto, has opened a new yard at that point.

Mr. Ground is president of the Central California Lumbermen's Club.

JOINS MONOLITH SALES STAFF

Henry F. Uhlinger, formerly connected with the William M. Robbins Lumber Co., Los Angeles, is now associated with the sales department of the Monolith Portland Cement Co. He will make his headquarters in Los Angeles. Mr. Uhlinger has been connected with the lumber business in California for several years and is well known by the lumber fraternity over the state.

Redwood Used in Tiiuana Hot Springs Hotel

Redwood was extensively used in the construction of the new $1,00O,000 hotel' and casino at Tijuana Hot Springs, according to R. F. Flammatt, secretary-manager of thJ California Redwood Association, who has just returned from a ten-dav business trip to Southern California points. Mr. Hammait reports thai Redwood was used for Leam ceilings in the hotel lobby and in a portion of the casino, and -also in some of the more expensive suites in the hotel, the one reserved for thd Governor of Lower California being particularly noticeable. Redwood was also used for t[e ceilings of the porches surrounding the patio. ' Redwood was used throughout in the construction of the dog kennels and trainers' quarters of the new whippet racing-plant recently completed by the same interests. The hedwood lumber was furnished by the Herriman Lumber Co., San Diego, 100,000 feet being used altogether.

MRS. CHARLES BURNETT VISITS SAN FRANCISCO

Mrs. Charles Burnett, wife of Charles Burnett of the Burnett-Carr Lumber Co., Exeter, was a recent visitor to San Francisco, rvhere she was making purchases preparatory to a vacation trip in the high Sierras.

Conditions in the Northwest Lumber Indusitry

By C. C. Crow, Editor Crow'd Pacific Coast Lumber Digest.

For two years in succession I have written a sob story about conditions in the Northwest Lumber Industrv for the Anniversary Number of the CALIFORNh f-UM'eBn ' MERCHANT. I have been compelled to do that because I know Jack Dionne always publishes the truth regardless oj what.it may be and thit sime conviction tro* g'in.. *. the privilege of saying to the readers of this jouinal that conditions surrounding the lumber industry - in Oregon, Washington 4nd BritiJh Columbia are the best they h-ave been for several vears.

-

Fjrom January to the middle of April it was the same old story of "Everybody for himself and the devil take the hindmost." But, pricei continued to lose ground and the situation which was already bad, steadily became worse. Ey th. first of May a maj6rity of the mills had reached the point where the operaling- loss was greater than the overhead would have been iithev had shut down. The ; first expression of this conclusion came from Grays Harbor when two of the largest plants in that district shut down with the announcemlnt that they lgould remain idle until conditions improved. The idea'spread lilce wildfir'e with the result that the output of fir lumber fell ofi over 1-8 ge_r cent during May and-the market responded to this shrinkage in the supply immediately.

very gratifying. Mill stocks have been reduced to a footage that now shows no surplus except on.scattered items that never do move well. The sales iesistance thus set up has had a stimulating influence on all markets. Atlantii Coast cargo business has been a close second to California cargo in its strength, that in spite of the fact that the trade has held back placements and delivered prices have not been-as strong as those on the buying end. Car Material orders have leen enough to load up the mills that cater to this kind of business and cause piices to advance along with retail yard itgms.

_ -

To the great surprise of everyone, California, the poorest market from the standpoint of price, suddenly became the most active. Within two weeks from the time the first mills shut down, there was a scramble to make placements and it is not necessary to say, prices advanced by leaps and bounds.

What are conditions today and what does the future hold ?

Those are burning qu6stions.

The Middle West and Eastern retail yards have been the most reluctant to accept the revival as a definite trend and. have doled out their orders as much as possible until their stocks have decreased approximately 10^per cent dur- ing the.past sixty days and 75 per cent bf thiir buying is now being 9ol-. by wire, calling frantically for immedlate shipment of difficult assortmenti that betriv the condition ttttlf,Xr,ti"""Il"",

"ton" has remained immune to the improvement and-up_until just recently the foreign buyers have.strung their placements out into a thin enough striam tbat it has been impossible to get more money fr-om them. Ifowever, the early-part of thiJmonth, due to the relief offered- !y ttt. increased volume of domestic water business, the tidewater mills have advanced export prices and they are being secured on most of the orders -being acceptei today.

_ _

In the first place, never before in the history of the Northwest lumber industry have the mills had pioduction reg-ulation so well in hand. There has been an iwakening and the expedient thing is being done rvith a determinatioi that cannot help but bring about the desired results. With but- few exceptions, every mill of any consequence has laid out a sawing program that provides for not less than a ?O per cent reduction from the basis on which thev ran last year. The same rrtethod is not used by ..ue"yore. A majority are running on the five-day week with a few days additional chopped off here and there to bring up the average. Others are running on their normal sihedules and then going down for periods of from one to four weeks at a time, but in the aggregate each mill is doing its share of the regulating and .there is every f,eason to believe that this method of sawing will continue through the balance of this year.

The resirlts of production regulation have already been

The Northwest lumber industry is coming out of the back woods very rapidly. New heads and niw ideas are being brought into the picture and while it is too much to expect that there will not be temporary lapsations in the progress to commercial sanity, the initiat' feeble attempts to producti,on regulation that gave the operators a taste of .the possibilities that finally .resulted in tire pres- ent effeclive -action, is a sample of what may be expicted along other lines in the future.

The manufacturers-and loggers are now spending annu- ally three-quarters of a million dollars to iducate- thernselves and their trade to the end that their markets mav be broadened and the production of lumber be put on a per- manently profitable basis. The results obtiined to date are most gratifying.

Eventually, if that time has not already arrived, the output of lumber w{ll be regulated to meet the seasonal consumption. Then the sales level will be high enough to give a margin of profit over the cost of pioduction and prices will be steady and the retailer will be benefitted rather than injured in the transitiqn.

C. C. Crow

New, Better lllL,NNIlt-A\lllNllr

DOORS

Breu.rlrur Trofical Hanlwoods, in Sfrecial Designs Meeting Almost Euery Arcbitectural Reqilrement, at Much Less tban tbe Cost of Inttlu;dually Designed Doors Adrteilise/ to Architects Tbrougbout tbe Vest Strc to be in Demaul . .Mail tbe Coafron for Stoch. Lht and Prices.

Mahoganies, , , Bagac "Teak"

...HARD\T'OODS THAT ARE, HARD; FIIGI{LAND GROVN, GRADED UNDER N. H. L. A. RULES

"bilippine

Fnorur i00 square miles of highlandluzonforests,thechoicest every respect. From these mills these woods are delivered g_rades of Philippine- Mahogany Bataan, Lamao . . and to your yards in rough and surfaced lumber, doors, mouldthe finest of Bagac "Teak" come. to the modern Vest Coast mills of cadwallader-Gibson Co., Inc. H... .i.y ;;;;;;: ings and finish' plywood panels and tops' veneers' flooring' {ully graded under National Haidwood Lumber Association carrying the quality guarante€ of the \Yest's largest manur.tler, i'hich require that hardw. oods be sound and clear in facturers and importers of Tropical Hardwoods.

furre Beauty of Grain and Color at Less Than Domestic Hardutood Cost

Trrp n,rne beauty of grain and color that distinguishes these fine Tropical Hardwoods costs less than dometic hardwood of equal grades. In denseness, hardness, toughness, finishing quelities, they offer advantages seldom found in any other hardwoods.

Continued advertising the growing favor of leading architects, based

on their experience with these wmds . is building up an increasing demand. \9. ""rry 6,000,000 fet of these superior hardwoods in stock, ready for shipment at all times. Take rdvantage of this service by supplying your yards now. Mail the coupon for details.

CADWALLADER-GIBSON CO., Inc.

3628 MrNEs AvENUE, LOS ANGELES. CALIF.

CADVALLADER-GIBSON COMPANY, J628 MrNE5 AVENUE, Los ANGELES, cALlFolNrA. Plcese rcnd for my inspection samples of your Philippinc Mahogenicr end Begrc Tcak. Aloo litcrrlure on "LAM-ART" Dors rnd other tropicel Hetdrod Products. Nafrc------------

t99 BRANNAN STREET sAN FRANCTSCO, CALIF.

Building and Loan Association Secretaries Hold Conference

Frank M. Wise, formerly with Patten & Davies, now Secretary of the United States Building and Loan Association, 7th and Florver streets, Los Angeles, attended a twoday conference on June Sth and 9th in Hollywood, where Gilbert H. Beesemyer, Secretary of the Guaranty Building and Loan Association, was host to the Secretaries of a number of Associations throughout the state in which he and his associates have become interested in the last two or three years.

The out-of-town visitors included V. T. La Motte. Hall B. Funke and Willard B. Rice, President. Vice-President

which closer co-operation could be established among the associations of the group and better service rendered to the public. The Guaranty department heads have, in the past, served as a sort of advisory board for the men in the local associations and their Guaranty training has stood them in gooC stead. The other instittitions hav-e also benefitted materially by the connection, because the Guaranty is one of the most progressive and successful associationi in the state.

Practically every phase of building and loan activities was discussed during the three sessions of the conference and considerable time was spent on questions pertaining

I

4ir't.-siriitZry', e;;;"i;'E;iiai[ "e Loan Ass,n., Hollvuood,' Hall B. Funke, Vice Presiileni, Cqliforn;a Mutual a";M;ig a uo" Atli.,.Soo Frorrirri, iiaiier-L. aiiu", o:il Front Roiza, Left to Nsht-F*nu_*.",i|l{u,"!{i&I;ii'r! f "":,f;f:;'3*x;"1"'n(!:.',t'to, ane,t,i; F,,an,i,p G. Leonard, Treasurer,_Guaronty.Building & Loan Ass'n., Hotlyaoo!;.Daztid !. fe_ese,.Secretary,- Vi"l"ri Cit'iiiii niiiiii'O to"" Aili.', Ventura; W, B._ Ric-% Sec_ietary, Cgtifornia \u1Lal aiilaing \L.gqf 2stn., ioi'Ioi,; I. W. U;i:noir, eiiiii-r, U. S. Cuoiinti corp', Los Angetes; v. r. LaMolte,E:;:il:1,'ot;,;lf;ln,y;,t:L:;;Hffrf,i:r"fi:j;: s"; i;;;:-8. ri;iii}iiL-t'r;";s;; N;;u

1:_9 ;..,t.t"ry, respectively,-of the-California Mutual Build- to loans. It is the desire of Mr. Beesemyer to place the tn-g dt Loan Association ol 1"". Jose and San Francisco; institutions in which he is interested in a position to rendqr Melbourne C. Routt of the United States Building and_Loan the most help{ul loan service por.;bf.. itt" .a"""t"g.. ;i Association, Fresno; Harry C. Claiborne of the United the amortiz"i typ. of loan ti home builders is too- well fltates Building & Loan Association, Bakersfield; David J. known,to requiie'comment here. But Beesemyer arrd his Reese, Ventura Guarantee Building & Loan Associationr group have hbpes of making it still more effeciive as time Ventura_; T. I . Skelton, Harbor Buitaing and Loan Asso- goes on. cr.ation, Wilmingtcin. In addition to Mr. Wise, Perry.Jones - In closing-the conference Saturday afternoon, Beesemyer of the Mutual of Hollywood, Building & Loan Associition, paid high t"ribute to Mr. Wir; ;;a;'in ]act, the Secretaiies ind the heads of the various departmlnts of- the Guaranty, bf att ttt'e Associations, for the splendid progress wnicn nas as well as the Guaranty directors, also attended.been made to date. He pledged ihe'wh"ole-hearted co_ ' The two-day session was devoted to discussions, by operation o{ every member oi tti Guaranty Association and members of the Guaranty staff, of ways and means bi piedicted that the organization had a briiliant iutuie. ---

B^ac.h-.Row-, I.eft to. Right-Roy Bagby,. Ass't.-Secre-tary, tl. S. Building.&_Loan Assn., Fresno, T. L. Sketton, Secretary, Harbor Quilding & Loan.Assn.-Lltilmingtoi;4 r. McCurdy,-birector, Califoriia Mutiat Ei,;iai"g a" toiizii.,'-s'iijoru; Gilbert H. Bees.emyer, Py9si.(eyt,_u.9. clgranly Cqrp., L^os..li[les-;-o. L.^Bisnop,

ffrerels a Crrstorn(er Satisfactirrrl in R.EIDW(D(DID

Are You fe[ing Your Custortt(ers of theseRedwood rltrralities?

Cornparatioely lree lrom srnelling and, shrinking uith atrnospheric changes.

Is not resinous4,oes rnot burn easily.

Imrnune lrom d,eeay and ransages ol uhite ant.

Red,uood form.s an iileal base lor application ol paint.

The rich colorings ol Reduood' rnake it the ideal wood, for interior finish.

W ith its retnarleable d,urability, Red,uood, has no superior lor erterior use. lllain

REDWOOD offers many sales features for the retail lumber dealer. Its adaptability for interior and exterior use, its durability and immunity from decay, makes this wood preferable for so many forms of eonstruction. Your customerso if Redwood customerso will always be satisfied.

Hammond's, through direct source of supply from Hammond mills, maintain large reserve stocks of Redwoodin all grades and bizes. Your orders for this class of lumber will be filled quiekly and you can always depend on the quality of grade and manufacture.

"Build ol Wood . the Shelter of Ages"

The Orange Belt Lumbermen's Club

R- D- Mundell

In keeping with the spirit of co-operation that now is hovering over Southern California, the Orange Belt Lumbermen's Club was launched into'the Sea of Commerce at San Bernardino, April Ist, 1927.

Taking as its motto:

If I knew you and you knew me, 'Tis seldom we would disagree ; But, never having yet clasped hands, Both often fail to understand That each intends to do what's right, And treat each other "honor bright;" How little to complain there'd be

If I knew vou and vou knew me.

Follorn'ing this thought the'Club has growh until it now covers the territory from Ontario and Upland on the west

Narrow Banld Saws

Made of high-grade steel, Simonds Narrow Band Saws take an edge and hold it. Th"y retain their tension and cut fast and smoother.

For better service specify Simonds Narrow Band Saws.

By R. D. Mundell, Secretary

to the Coachella Valley on the east. from Victorville on the north to Corona oir ihe south.

The Club maintains an office in Riverside and San Bernardino so as to be accessible to it members.

Territorial or general meetings are held each month. These being rotated to the different sections of the territory., Also group meetings and luncheons are held weekly in different sections of the territory.

'The Club endorses and works ior the adoption of the Standard Uniform Building Codes.

__Also, the segregation of Common Lumber into No. 1, No. 2, and No.3 giades.

fts next monthly meeting, with a dinner and dance will be held the evening of July loth, at Beautiful Forrest Home, seventeen miles from Redlands.

ATBION TUIIIBER CO. REDWOOD

F!.'LL

MILI.s.

AIR DRY UPPERS AT SAN PEDRO

Mrin Salcr Officc Hobert Bld3. SAN FRANCISCO

Lor Ao3clcr Officc 397 Pacific Elcctric Bld3. Phonc TUcLct 3779

Mernbcrs California Reduood Association

STOCKTT GREEN LUMBER COMMON AND UPPERS AT

Los Angeles Club

Hold Vicegerent Snark Day

Vicegerent Snark Day brought out one of the largest crowds of the year, at the luncheon of the Los Angeles Hoo Hoo Club, on Thursday, June 14. Nearly 6O attended the meeting.

B. W. Byrne, Vicegerent Snark of the Los Angeles District, was Chairman of the Day. Seated at the head of the table were the following Past Snarks of the District: R' A. Forsyth, Phil B. Hart, Frank Curran and W. B. Wickersham. Ed. Tennant, Past Snark of the lJniverse, also attended the meeting. Jack Bate, San Francisco, the first Snark of the District. and Past Snark Herman Rosenberg, Detroit, Mich., were unable to be present. E. A. Goodrich, Dave Woodhead and Curtis Williams, former Snarks of the Los Angeles District, were unable to attend and sent their regrets.

During the luncheon, music rvas furnished by the Patrick & Marsh orchestra. Billy Hoffman, a talented young lady singer with a pleasing personality, sang' several enjoyable songs and was a big hit with the gathering. The Cole Sisters, a song and dance team, also entertained with several delightful numbers. B. W. Bookstaver arranged for the excellent entertainment.

President J. E. Martin presided over the business session of the meeting. This was the last meeting of the Club which will suspend the regular luncheons during the summer months. The next meeting will be held the first Thursday in September.

Vicegerent Snark B. W. Byrne announced that there will be a concat held during the summer months. This meeting will probably be held at one of the beach resorts and will include a dinner dance followed by a concatenation.

TWO HARDWOOD HEADQUARTERS

Both completely stocked and at your tervice.

B. W/. Byrne Vicegerent Snark Chairman of the Da5 Los Angeles District

Selling Up to a Standard and not Down to a Price

By M. L. Cooper, Plan Service and Tade Extension Depannent, Hammond Lumber Company

M. L. Coope

It is not our intention to lay down any set of rules to loid collars, and buys his sugar, salt and flour in wooden bargovern ttre conduct of the lumber and building material rels; or the woman who is cont€nt to wear a long skirt, business in general ; neither do we assume to tell you gen- quilted petticoat, steel-ribbed corset or leg-o-mutton- sleeve tlemen how to run your individual business. If from what waist at a profit that will permit him. to-expand his busiis said, however some one gets a cut that he can elaborate ness. on and by so doing increase his volume of business and at We are not ridiculing this type of people; far be it from the same ti?ne maintain a margin of profit sufficient to our intention. 'We are talking from a-strictly pro'fit making net a fair return on his investment and- a fair recompense business standpoint. And we repeat again tliai these p.opt! for his labors then the mission of this little talk will have can not be sold at a profit because their only standlrd is been in a measure fulfilled. price.

There is one item of merchandise that can always be sold at a profit, it matters not whether you are merchandising shoestrings, automobiles, clothing or threshing machines, provisions, radios, dwelling houses or what not. And that item is more than superior qualities of materials; it is more than superior class of workmanship in fabricating these materials into the finished product.

'We venture to say that in practically every large department store in the country there are tucked awav shoestrings that are made of the finest silk tape that #as ever woven and tipped in the highest class manner; yet because these strings are forty-two or forty eight inches long they can not be sold at a profit, while inferior shoe strings both in material and workmanship that are twenty-seven inches long are being sold by the thousands at a high margin of profit. Why?

At one time or another each one of you have heard statements regarding something like this "The 19- model put out by that automobile company was the best car they ever put out. It had the best engine under the hood; its chassis was the most rigid, it steered easiest; the upholstering was the highest class in both material and workmanship," and so on. That has been said of practically every automobile that was ever manufactured. yet what dealer would be foolish enotrgh to fill his saleiroom floor with I92C--1923 models of the best car ever made and expect to sell it at a protfit? Why?

The finest English broadcloth, Scotch tweed or American serge that was ever woven if made into a cut-away or Prince Albert style coat or full pegged trousers can not be sold at a profit.

A pair of shoes made from the finest side of leather that was ever tanned if made into pointed toe-congress top gaiters can not be sold at a pro.fit.

The finest piece of silk that an), worm ever spun if patterned into a leg-o-mutton sleeve waist can not be solil at a pro6t, Why?

We challenge any merchant in any line to sell his goods to the man who is content to wear a cut-awav or Prince Albert coat, full pegged trousers, congress top ihoes, cellu-

What is this item or characteristic then that can be sold at a -profit. It is style. CaIl it what you will; fad*pass- ing fancy or what not. Nevertheless it is that standard th.a-t appeals to that portion of the buying public who is willing to pay the price that makes buJiness expansion possible. It is the man who wears the 1928 cut of -clothes and shoes; drives the 1928 model auto; listens to the l92B radio and the woman who is attired in curr.ent fashion who pays the price that nets a profit.

- Naturatly- the phase thaf interests this group most is" the type of .home that appeals to these people who pay the price. Are we trying to sell them thi cutaway, cbng-ress top, full pegged type? Are we trying to appeal to the up-to-date riloman of today with the type of home that was in vogue when women were wearing shoes that required a forty-eight inch shoe string? Aie we depending- too mu,ch on a type of builder who learned his trade when flour, salt and sugar were sold in wooden barrels ? He is the best mechanic in the community no doubt and buys. the highest quality materials yet he can not sell his servicls at a profit, because he lacks that item or characteristic that lppeals to that portion of the buying public that makes. for bigger business.

Some months ago we were calling on a lumberman and talking over business conditions. HC stated that his volume was quite satisfactory but that the margin of profit was not, sufficient to pay a fair return on his investmtnt and leave. an1'thing for his labors.

While talking, a man and woman entered the office. We. noticed they had a small plan with them. Stepping aside. we soon learned that they had been in previous-iy and left a list to be figured. The dealer produced this liit and quoted them $756.0O. -The reply he received was ,'My, my. you are'way out of line! I would like to give you mv b-usiness; in fact, would give you a little priference, but. there, is, too much difference."

In reply to the dealer's question the prospect stated ,,Oh,. around ten per cent.'

How did this dealer meet the situation? Did he seltt up to a standard or down to a price ?

Without giving any consideration to the plans or type of building or analyzing the list, he suggested number two dimension and boards, lower oak floors and cheaper front door and front windows. Bv this method he reduced the price to $710.00.

"That's a little more like it,"'was the reply he' received with an added, "I'll see you again in a few days," as the man and woman left the office.

"Well I suppose my competitor will cut that price five percent and take the business," was the dealer's comment.

"We don't know what your competitor will do but were we your competitor we would figure on selling that couple at least $800.00 worth of material for that home," was our reply.

We rvere told in no uncertain manner that we should learn something about the lumber business and that a l,ot of such would-be high-powered salesmen should get in the business and learn something and a lot more along that line.

Our reply was, "fs that your car," as rve pointed to a nice looking sedan standing outside the office.

He answered in the affirmative so we offered to sell him a set of the highest class balloon tires on the market and quoted an exhorbitant price.

Naturally he thought the price high so we used his line of selling by telling him that the inferior type of car he drove did not warrant first class tires. We have "seconds" that are plenty good enough for such a cheap car. Even suggesting that some rejects that we had re-treaded would be the thing.

Then asked him what his feelings were toward a salesman who would ciiticize his judgment in selecting an automobile by finding fault with it.

Mr. Lumberman that is what you did to those pros- pects. They no doubt had a plan that they had worked on for months. They had spent their evenings studying it. Nights they had dreamed of it. To their mind that plan incorporated all the desirable qualities of any horne without any of their defects.

Then you deliberately tell them that any old junk is good enough as they would have a cheap outfit when it was completed anyway.

You could not sell that woman a twenty dollar gold piece for fifteen dollars.. She is saying to her husb=and right now, "the idea; that fellow telling us that his old

second-hand stuff was good enough for our have no more to do with him. house." Wetll

With the dealer's permission we took the alyzed, it, and rather s,urprised him by asking how this man and woman were dressed.

He admitted that the man had on up.to-d That the woman did not have on a long skir.$j the floor and that thev rode awav frorn

current model auto.

Knowing this, I\{r. Lumbermen, why did sell them building materials that we.re in vo

lunged autos thrived ?

list and anif he rioticed ct to two-

Why did you not take that plan:r and showthem by comparison that the front door spe#fied in thdir list was not in keeping with their windorvs iird woulildi:tfact from the value of the home. That hardwood finish was necessary in the living and dining room to carry out their scheme. That they were not using eight inch base and four and a quarter round edge casing in the better houses today.

That they should use a better grade oak floor in the dining and living room. There is a hundred ways you could talk that home up to a standard but only one way to talk down to a price.

As stated at the beginning the mission of this talk was to show by illustration the important position the building ma-t-erial merchant should occupy in his community. We believe there is no occupation, profession, vocation, trade or calling that is so potent with possibilities of doing real service that of the real home selling, building mal terial merchant.

If the homes in your community are not up to the 1928 styles in other lines of merchandise then you are not measuring up to your responsibility, and we ask you to take this one question home with you:

Why .d9. ro many lumbermen talk intelligently with their neighbors about the latest in automobiles, -radics, clothes, golf equipment etc., but when asked for real up- to-the-minute advice regarding modern equipment for a home refer that neighbor to some one who learned all he knows about home building when side whiskers were a facial adornment, hogs pastured on the public hiehways and who says the 1914 flivver he is driving: w-as tIe beit car ever put out by that factory?

Stock yourself with building ideas. Spread the newr. New buildittg materials will be demanded of you.

Activities of the California Retail Lumbermen's Association

By Mrc. J. E. Fraser, Secretary

tr[rs. J. E. Fraser.

First I wish to extend birthday greetings to the California Lumber Merchant, both for myself and for this wonderful Association which I represent, and to tell you that we have appreciated the whole-hearted co-operation rgn ceived from the Cali{ornia Lumber Merchant and your own good self.

This has been a busy time for this Association, for we have been endeavoring to better the Cargo Lumber conditions in California, by getting a Committee from Member and Non-Member IVIills of the West Coast Association to come to California to confer with Committees from the Los Angeles District and the San Francisco Bay District. As you know,'the West Coast Association has gone through a reorganization period, caused by the consolidation of the West Coast Lumbermen's Association and the West Coast Trade Extension Bureau; then, too, the change of secretaries, and the having to wait until Mr. Horace Greeley could take the reins of the Association, has caused much delay in securing the desired conferences, but it now looks as though the Committee from the West Coast Mills would soon come to California to see conditions first hand. We are then in hopes of having the cargo shipments of lumber segregated into straight No. I Common and straight No. 2 Common, just as the rail shipments are now segregated. A bulletin was sent to all California Lumber Dealers on this subject and we have received many letters stating that the dealers are in accord with this segregation, setting forth the reasons therefor, We have received but two letters stating that they are opposed to such a segregation.

The National Retail Lumber Dealers' advertising campaign has also been given much thought and consideration. A questionnaire has recently been sent to all Directors of 'this Association, asking them to either endorse or .disapprove the campaign. To date eight Directors have replied, favoring the campaign, and five have replied negatively. As soon as the balance of replies are received, if the ma- jority favor the campaign, this Association will then get back of it in an endeaor to better conditions for California Lumbermen. The campaign will not be beneficial if carried on in a small way, but if every retail lumber dealer will put into the national advertising campaign the same amount of money as now expended in the daily papers, it will bear great weight, and bring to the attention of the consumer the T umber Dealer, who before has been kept in the background-the home owner dealing generally with the contractor. Much could be said on this subiect. but I think it

better to wait until some definite step is taken by the Directors of this Association.

The California Legislature will meet again next January, and we have been 'rvatchful of all adverse legislation bging prepared, and have formed our affiliations with other organizations, and are prepared to again protect the interests of our members. The Contractors' License Law is holding quite a prominent place in intended legislation, and this Association's Legislative Committee will work with other Building Trade Organizations in an efiort to present to the legislature something that will be benehcial to the Lumber Dealer, the Legitimate Building Contractor and the Home Owner.

All of our members have recently received a copy of the California Mechanics' Lien Law, with all amendments to date. I am sure this service of the Association is appreciated, for all information desired can be obtained from this booklet, which, if secured from an attorney, would cost considerable money.

A bulletin will soon be sent to every lumber dealer in California regarding the Uniform Lien Law prepared by the United States Department of Commerce Standard State Lien Act Committee, showing the dealers in California wherein certain sections, if adopted, will destroy the material men's security now afforded under the California Lien Law.

The Pacific Coast Building Officials' Conference Uniform Building Code has had the whole-hearted support of this Association, ind it is hoped that before any cities in California adopt a new Building Code, that the lumbermen will first get in touch with this Association so that we can , give them information regarding the merits of the Uniform Building Code, prepared after several years of effort by the Pacific Coast Building Officials' Conference. This code is applicable to cities of every size, both large and small. This .ife has been fair to all materials used in building. Representatives and technical men from all Building Material Organizations have participated in the preparation of this code.

The two field men of this Association,'Mr. Paul Overend, and Mr. Guy Dartnell, furnished us through.our affiliation with the Northwestern Mutual Fire Association, have covered nearly all of California since our last Convention, rendering services to the dealers in auditing their policies, and serving them in various Iays_ through this Association. A number of new memberships have been brought in by the field men. The dealers generally do not seem to realize 'that these field men are on call, and will come to them if

word will be sent to this office; the same thing applies to myself-at any time I can be of service to any local group or dealer in California I shall be glad to do so; this is one of the services of this Association

We are expecting, at an early date, a representative of the Home Modernizing Bureau, of the National Building Industries, Inc., and hope that something can be worked out which will be beneficial to the lumbermen in California. It seems to me that if the lumbermen were on their toes that they could sell a great deal of lumber, etc., for the modernizing of homes already built.

Our 1928 Convention will be held in San Francisco, November 15th to l7th, l92f,., and we plan to carry on the business sessions along the same lines that we did last year. 'We have been pledged the whole-hearted support of the Lumber Associations with headquarters in San Francisco, the San Francisco Convention & Tourist League, the San Francisco Chamber of Commerce, etc., so we should be able to give all delegates-both men and women-a very interesting and enjoyable time-aside from the business sessions. I forgot to mention that we also had the wholehearted co-operation of the California Lumber Merchant and the Timberman-we always get it, so we are counting on it again this year.

It has been a joy to be associated with what I consider the outstanding, progressive lumbermen in California, who are far-sighted enough to lend their loyal support to this Association, and to be able to work with such men as we have on our Directorate, and with our wonderful and loved President, Paul Hallingby.

There are so many things that we are working on, but which take such a long time before anything in a concrete form can be broadcast, that I could write on for a long time, but the above, I believe, will cover the points which I believe will be of most interest to the California LumDermen.

Edgwood British Columbia Red Cedar Shingles Right Over The Old Roof

There are seven re.roofing jobs for each new home constructed. EDGEWOOD British Columbia Red Cedar Shingles can be laid right over the old shingles. Sawn edge.grain, they positively cannot warp, cup or curl; consequently, they force the old shingles tight to the sheathing and hold that position permdnently. Ve are featuring this fact in our national advertising. We also supply EDGWOOD Dealers with re-toofing literature which enables them to secure a fair share of the re-roofing business in their tespective communities.

NOTE: DEALERS write for particulars of the attractive EDGWOOD Direct.Mail Campaign.

THE CONSOLIDATED SHINGLE MILI.S OF BRITI!'H COLUMBIA LIMTTED, "Tffiit*.,

ITENDTING NATHAN C().

SAN FRANCISCO

Car & Cargo Shippers

WHOLESALE DEALERS

In These Quality Products

Cedar Shingles

Redwood Shingles

Redwood Split Stock

Redwood Lumber

Douglar Fir

California lVhite & Sugar Pine

AIso Featuring

And Other High-C'rade

Old Growtrh Yellow Fir

lVorked Upp"tt

Lumber Tribute to Hoover Sets "Biggest Ever" and "First Ever" Mail Records

The first shipment of .packaged lumber by mail, in what is believed to be the largest first class mail package ever posted in the United States, recently was sent from St. Paul to Washington. It was addressed by F. K. Weyerhaeuser, representing the Weyerhaeuser-affiliated com> panies, to Herbert Hoover, Secretary of Commerce, as a tribute to his initiative in establishing the American Lumber Standards.

Three one-by-twelve White Pine boards, 10 feet long, with the ends of each piece absolutely smooth and four-

interest you have already made in the interest of standardization in the lumber industry.

"'We are taking the liberty, therefore, of sending you by mail a'package' of the new 4-SQUARE lumber, representing, 'as we b.elieve it does, another step in the direction of refined manufacture and improved merchandising.

"Our hope is that it will result in stimulating interest amohg all lurnbermen ,in carrying on to its fullest development the splendid standardization program you so successfully initiated."

Delivered to the Secretary of Commerce in the Department of Commerce building in Washington, with its $70 oI stamps cancelled, the huge package was placed intact in the room devoted to the work of the Committee on Elirnination of Waste, which is the one that has worked out the standardization program undertaken by Mr. Hoover in 1921. It is to be kept there permanently as a milestone in the improvemeht bf manufacturing practices in the lumber industrv.

REDWOOD EXHIBIT IN SAN FRANCISCO FERRY BUILDING

The California Redwood Assoclation recently installed a Redwood exhibit in the Ferry Building, San Francisco, showing photographs of residence jobs an-d panels showing the nei i.ansfarent colors for interior finish.

Lumberjacks in swallow-tail coats,boileil shirts and white kiil glozres nnst have tahen charge of the l|/eyerhaeuser miJl at Cloquet, Minnesota, to turn out this pochage of White Pine for the nation's Secretary of Commerce. It utas receizted in Washington as a sort of dress-suit proposition and has been madc a Permanent erhibit signalizing the results of the famous campaign f or climination of waste in industry b9 standardization. Yet, ilespite ihe de-lure afpearance of this presentation edition 'of iachageil lumber, it is only representatiae of athot the Vl/eyerlneuser organizotion considers the standard necessary to bear the 4-SQUARE label. The picture shors Mr. F. K. Weyerhaeuser fosting the Packagc at his orgonization's headquarters in St. Paul

square, and with both ends of the package enclosed in the hiavy fibre caps that mark the 4Square line of packaged lumber, comprised the shipment. In his letter to Secretary Hoover, Mr. Weyerhaeuser said:

"Appreciating as we do your interest in the broad subject of stindardization, wb find it difficult to embark upon the new and somewhat revolutionary merchandising program we have laid out{or ourselv'es''withotrt some thought of the

A. B. Gritzmacher Howerd M. Gunton

WHOLESALERS

112 Market SL - San Fnncicco

Telephone Sutter 7099

Douglas Fir - Sprue Redwood

Refuood and Ce&r Shingler

Fir Piling Cedar Pocts

Split Redwood Products

Agcntr: A. F. Coats Lrmbcr Co. fitlamook' Ore"

Directors of Union Oil Co. Elect Two Vice Presidents

At yesterday's meeting of the directors of the Union Oil Company, the necessity of additional officials to care for the company's rapidly expanding business resulted in the election of two vice-president-Mr. R. D. Matthews and Mr. Paul N. Boggs, making the total number of vice-presidents five. Mr. E. W. Clark, executive vice-president, Mr. W. W. Orcutt and Mr. L. P. St. Clair complete the official family under the leadership of Mr W. L. Stewart, as president, with Mr. R. J. Keorvn, treasurer, and Mr. John McPeak, secretary.

The election of lVlessrs. Matthews and Boggs as vicepresidents rounds out a new administration plan which Mr. Stewart deemed advisable in order to handle the rapidly increasing responsibilities due to the company's phenomenal growth within the United States and its rapid expansion abroad. The new plan of administration involves the dividing of the operations into three divisions:

Production operations, including geological, lands and leasing, drilling and production, pipe lines and storage, crude oil purchases and production publicity, under the direct responsibility of Vice-President L. P. St. Clair.

Manufacturing operations, including refining and age, research, gas oper4tions and purchases of refined semi-refined products, under the direct responsibility authority of Vice-President R. D. Matthews.

Distribution operations, covering all sales activities, sales organization, facilities and storage, marine and railroad transportation, advertising and sales publicity, under the direct responsibility and authority of Vice-President Paul N. Boggs.

Mr. Boggs came to the Union Oil Company in 1924 from the Union Tool Company, then a IJnion Oil subsidiary. His identification with the oil industry dates back to 1902 when he became affiliated with the W. T. McFie Supply Company. Later he served as vice-president and general manager of the J. F. Lucey Company, manager of the Fulton and Adeline Consolidated Road Oil Company and then as president of the Union Tool and vice-president and general manager of the National Supply Company.

At the present time the company has a daily production of 4O,000 barrels with about 16@O barrels per day,.shut in. It has 635 producing wells. Field holdings total 1,106,246 acres distributed over California, Colorado, Wyoming,

storand and Mexico. Venezuela and Columbia.

Six refineries are operated in California. seven absorption plants are maintained. The crude and cracking capacity of the refineries is barrels and of the natural gasoline absorption 000,000 cubic feet of gas.

In addition, normal daily over 100,000 plants 115,-

The sales territory of the Union includes California, Oregon, Washington, Arizona, Nevada, British Columbia, Al6erta, Mexico, the Hawaiian Islands, the Orient and South America. Recently, through a subsidiary corporation, Union products have been and are marketed in Australia. Three hundred and fifty foreign and domestic sales stations and 415 owned service stations are operated. Sales for last year totalled $81,000,000.

Death of F. E. Dionne

Francis E. Dionne, of Houstoq, Texas, died at his home in that city June 18, aged 69. He was the father of Earl Dionne, of New Orleans, well known lumber advertising agent, and of Jack Dionne, Publisher of the California Lumber Merchar\t. He was a life long lumberman, logger and timber expert.

Northcrn

CONGRATULATIONS for the Ltrmber l"Ierchant

We want, t o t ake t ine ouC to tell Che world of our appreciation of the work done in the industry by this publica' tion and by Jack Dionne, Ed Maltin, et al.

They oll preach SERVICE to You. Tbey livc it for you as readers and for us os Advert isers.

Gonpare tbis sheet with theav€rtg€

t rade DoDer of any indust ry, ond be glad you sre a lunbetnan on t he subscript ion list

ADFIL.ftI/ IN ORDER and the follrs who mahe it

The subiectof servioe is ovemorkod, in conversation, but snderworked in practlce. One can buy service of c sorO' any' where.

When we ask You to take advantage of OUR rervicewe refer to c perronol attention and intenesC in yottr needs, tbat mon€y ccnnot buy. We know You - You Lnow us; we serve every one of Yog 8s t fricnd as well as in the form of a custorner.

' By the weY our boat Plan teFr' lce lr aveltaDle wltftout chargcr and vttborrt coEcf ttre lunrber cortl no rnoaG qilt.h thlr Dt n rcr'vlcc lncluded.

Te Pacific Lumber Conpany

Harry W. Gaetjen

Whot ts Millwork? o

By Harry v. Gaetjetr, President Millwork rnstitute of california

,.My friend,JSgk Di-onne, says write something about the IVlrllwork conditions for our Anniversary Numblr.

What is Millwork? When you say you "r. in the Millwork business the average perion looks at you.and guesses what you are talking about-.

The Institute is pround of the Sash and Door Schedule No. 128, issued during the past six months. It has attracted national recognition and we know it means monev to our members.

.

The- message that the Millwork Institute of California rs.trying to tell the Architect, Home Builder, and th'e_ rurure nome-owner or occupants, that Millwork is the Architectural Woodwork, suih as doors, windows, panel- Iing, trim, mantels, buffets and other casework i 'o, i" other words, that part of the home or apartment th;t ;iv;; cheer and comfort to its occupants.

'We have succeeded so well that the Archit?cts, realiz_ ing that lome oj the musunderstandings are due to elessing, have a Committee working with orir Committee'ro, in'" creation of Standards- in the Draughting Rooms, e[;in;t: ing the wastes, so that the Mill"Estiirator *itf fr""; " !"r!:i understanding of the plans, thereby .ii-in"tnl in" many dtsputes on extras.

The Institute also realizing that many complaints are due to faulty millwork, are attem--pting to put orr.i plant Certifi_ cation, which, when adopteh witt niean Millworf. oi ifr. liq{r.est standard, backed up by the Millwork Institute oi California.

. lh. past ,y-ear has seen a slump in the volume of mill business, which naturally, means low prices and dissatisfaction amongst the Operators.

The..future plospect for business is none too bright, and the Millmen should aim to create new business by"a cam- paign to induce owners to remodel old homes. risidences and apartments with up-to-date fixtures, panelling, French doors, etc.

I "T. glad to say that through the medium of the Institute, lrrendly contact among.members has been made, lead- ing to.closer co-operation, ivhich should Ue a praciic. ""a not a theorv.

Professoi Steinmetz, the electric al wizard., said, ..Co-operation is not a sentimen! it is an economic necessity.,, '

I -feel that shortly the Millwork business will be 6ne of profi_t_lo all, because every act of co-operation that gives one Millman a profit is bound to give another a profit -also; pr-ovided each conducts his business as efficienily as the other, rrhich it seems to me is a natural result of ,""t

operation.

Read the Ads

Advertisements are kindly THOUGHTS, uttered for YOUR benefit. Ever think of it in that way ?

The business of living is in reality, simply the business of THINKING. A human mind is like a lake. It must have both inlet and outlet.

Each of us in continually thinking IDEAS of our own. and swapping them for the ideas of others. If there is a famine of outside ideas, we shrivel up. Children with "nobody to play with" are unhappy and unmanageable.

The originator of an idea is not much better ofi than before he originated it, until he gets others to enjoy it, ab_ sorb it, and benefit by it.

From thinking with our heads, to DOING with our hands, it is but a little step, and then our THOUGHTS become THINGS.

It is because the men of America are so unfettered in their THINKING and DOING that this country is so fine a place to WORK in; and it is because these THOUGHTS are so ireely radiated and spread and broadcast in the dis_ tribution of manufactured things and in the distribution of FACTS concerning them (ADVERTISING), that this country is so fine a place to LIVE in.

The advertisements in papers and magazines are THOUGHTS-telling you of the ideas that other men and 'women have thought out for your happiness.

READ THE ADS. They are the voices of hundreds of thousands of looms, shops, foundries, studios, and laboratories, where millions of minds are turning PLEASANT THOUGHTS into THINGS WORTH WHILE_for YOUR comfort and advantage.

Up and Down the St ate

Lumber Company Awards Forty Five Year Old Sinker

Prizes to School Boys

The Sun Lumber Company of Beverly Hills made its annual award of cash prizes to the young boys in Manual Arts Departments of the three elementary schools of Beverly Hills last Friday for the most attractive ind best finished hand products produced during the school lyear. Messrs. E. E. Newman, E. F. Consigny and George R. Barker acted as judges of the work and the awards were made by Mr. Frank Burnaby of the Sun Lumber Company. The prizes as offered each year are: First prize $10.00, Second prize, $5.00 and third prize $2.50.

At the El Rodeo sdhool the first prize was awarded to Ernst Lubisch, Jr. for an attractive stand; second prize 'was won by Ted Hirt for a ship; and third prize went. to Irving Adams who constructed a radio stand.

At the Hawthorne-.: School first prize r*ent to George Pierson, a ship ; sccond prize to George Seiiz"'a book case; and third prize to Edrvard Butterworth, a table,'1,

The Beverly Vista gchool was as follows; First prize, Palmer Hum'es, a.clteckerboard; second prizg-""Edward Maus, a table; and third prize, George Watson,' who produced a boat.

The sweepstakes prize, a model bcrat given by the Beverly Hardware Company, went to George Pierson of the Ilawthorne School.

Makes Fine Lumber

The fine lumber produced by a Redwood sinker at the Albion Lumber Company's mill at Albion, Mendocino County, is a splendid testimonial to the lasting qualities of this wood. The log bore the initials SNW, believed to have stood for Starbird, Norton and Weathe6bee, whose last logging was done in the eighties. The log was mostly submerged not'having lost muCh of its moisture content in the 45 years or more since it was logged. When sawed up it made the best kind of lumber, perfectly sound and apparently of as good a grade as if it had beeq manufactured the year it was cut.

Change in Management of Lumber Office

Mr. F. L. Steere, formerly retained by the Barr Lumber - Company in their Whittier, Califolnia, gffices, has been transferred to Montebello and made manager of that office for the Barr Lumber Company, to succeed !VIr. Ditzler, who, it is reported, has resigned to look after his ranching interests in Whittier. Mr. Steere will make his home in Pico.

Hammond Lumber Co. Have Attractive Exhibit at Los Angeles

Tfre Hammond Lumber Company's exhibit in new Architlcts' Building, Fifth and Figueroa streets, Los Angeles, includes over twenty varieties of imported and domestic woQds and portrays their many adaptations to the interior and exterior of today's home.

In the construction of the exhibit and in the presentation of the various metals, builders' hardware, etc., an earnest endeavor has "been made to make the Hammond display, in the new Architects' Building, interesting and infoimitive to home-owner, builder and contractor.- An effort has been made to show the many beautiful efiects which may be gained through'''the use of various wogds for interior and' exterior home coristluction.

Of modified Mayan arihitecture,'the frame construction is entirely of Redwood, with.sand;blasted interior, depict- ing the natural beauty of this'Qalifornia wood. Redwood seems to lend itself so perfectlftg;ithat particular style of

architectural designing that depicts certain periods and requires aged-finished effects.

The interior setting of the exhibit has been planned in such a manner that one may readilv visualize the various woods exhibited, in the true setting of the home. Six alcoves, with sides of plain oak and with bases laid in artistic patterns of Black Walnut, Guijo and various other woods, show how unusual color combinations rqay be secured through the use of these various hardrvoods.'

Six species of domestic and imported hardwoods are exhibited in the case work of the alcoves, each finished in harmonious tones.

Doors, in twenty varieties of soft lvoods, are displayed in convenient and attractive manner, showing the adapta- bility of these woods to nearly every form of architecture.

The flooring, laid in basket-weave parquetry, is of Ritter Appalachian Quartered- Oak, _portraying. a pleasing, durable underfoot woodlvork for the home.

Broadcast Your Business

By Jack Dionne

Years ago I decided that the greatest trouble with the retail lumber industry was, that too many retailers seemed afraid to let people known they were in business.

That was true then, and is true today, although to a lesser extent, since every year hundreds of lumbermen join the ranks of those who have discovered that it pays to let the public know about themselves, their business, their service, and what they mean to the public; and that in no uncertain terms.

A mighty good piece of advice for the retail lumberman is to learn to SAY IT OUT LOUD. You can't deliver a message in a whisper while the band is playing.

You, Mr. Retail Lumberman, have a big message to deliver to the people of YOUR territory; a message of interest to lots of people. And it's your job to get it across, not only for your own sake, but for theirs.

Peo'ple are all busy-all interested in their daily affairs -in the business of making a living, etc. They are interested in a thousand different things, and YOU are only one of the crowd that wants their attention'

Absolutely, the only way you can get their attention and make them listen to you-make them hear your message-is to stand right up in meeting and-

SAY IT OUT LOIUD.

When you see a man step out in front of a passing car'

*'Ifrra T. Ccoec fu.lr t'Er

"YOUR BUSTNESS OUR PERSONAL CONCERN"

WLLIAMS &COOPER

807 Pacific.Soutrhwert Bank Bldg.

I.oS AT{GEI.ES, CAL

TUcLor 391!

LUMBEN

FROM RELIABLE MIIJ.S ONLY

C,ergo and Rril ShiPn d

.OVER 30 YEIIRS IN LUMBER AND LOS ANGELES"

you don't say, in a low' and melodious voice, discreetly and courteously:

"Pardon me, sir-" efc. Not on your life, you don't. You let out a roar that gets his attention right THEN, and saves him.

Do the same thing Mr. Retailer, in seeking the attention of your trade, whom you have something interesting for.

SAY IT OUT LOUD.

Cut out those little 2x4 ads in your local paper, that don't mean a constructive thing to anybody. Go over and shock your editor by buying some real space from him. He'll survive the shock, all right, and he'll be mighty glad to run some editorial dope to go with the ad.

FILL THAT SPACE-SAY IT OUT LOUD.

Then get out and hit the ball to back up the ad. See how many folks you can call on, grin at, talk to, interest. Fix up 1'our place of business that i't shines like a new dime, and surprise your town by your enthusiastic activity IN THEIR BEHALF.

YOU mean a lot to your town, but the town won't be cognizant of the fact unless you ACT LIKE IT, and REMIND THEM OF IT.

Get busy, dig up your message, be sure that it is interesting, and-

SAY IT OUT LOUD !

BROWN'S SUPERCEDAR CLOSET LINING

-gQ

Pspslt or Morc Rcd Hart

-1OO Pcrccnt Oil C,ontat

Gcnuila Toonoroo Arornetic Rod Codrrr rccuretdy DrE fecturcd, tonguc rud groovcd rnd cnd urtchod. Coetr lo norc tbra ualrrovn brrndr. Mrdc by Gcorac G Brrl & Coo Mcophir, world'r ler3crt nraufrcturcr of Tolacrroc Arontlc Rcd Codra

Scdcd ia doublc-feco 6brc boer.d certoar ejrinrt durg dirt, drnpnco or drue3c in rhippirlg or .torr3..

For circular and qtotation addrcsc:

E. J. STANTON & SON J. E" HIGGINS I.BR CO.

LOS ANGELES SAN FRANCISCO

Dktrib*tort for Dktribttort fw

Sor/'hcnt Ca$fonb Northcnt Cali'fon&r

Cellizing---Vlfh at It Is Doing for Oak Floors

Although the +CELLizing process for treating oak flooring was introduced to the lrade only a few months ag'o, this chemical treatment has been given sufficient publicity so that architects, contractors and lumber dealeis and a part of the general public are familiar with its wood improvement qualities.

It is commonly understood that.all woods are subject to certain inherent defects, chief among which are:

(1) Shrinkage and expansion.

(2) Tendency to decay.

(3) Damage by wood boring insects.

These three defects have a greater consequence in some finished wood products than in others.. In Oak Flooring, especially, are these defects noticeable and, therefore, harmful. It is, therefore, obvious that a treating process which does not add materially to the cost and that partially or cgmpletely eliminates such defects will be genirally used.

+CELLizing' possesses the combined chemical actions that will improve wood to prevent .the three defects just heretofore mentioned. It is a marked achievement in wood chemistry and has been aptly described by numerous authorities as the greatest advance step in the history of the lumber industry. It has the highest rating of all moisture proofing compounds which do not negatively affect the finishing qualities of the wood so treated. It is a fact, oftproven, that a piece of +CELLized Oak accepts a finer, higher toned finish than untreated Oak.

The moisture proofing quality of- *CELLized flooring is by far the most important. Everyone who is conneCted with the lumber industry in any way is familiar with the $reat inconvenience and expense which arises when a nicely laid floor cups, buckles or shrinks. Even the most exacfing and modern methods of kiln drying cannot defeat the conditions which exist in buildings where wood flooring is used. Neither can the manufacturer nor the lumber dealer effectively control thdse conditions. The only practical control is to trelt the material in such a warr that it is protected from atmospheric moisture and moisture in the building so that it will not be affected. *CELLizing ofiers this safeguard.

A typical instance is cited wherq l3/l6xll face plain flooring_ (un_treated) was laid in a home. In an adjoinirrg room *CELLized plain Plank Flooring with boards as wide as 1O inches was laid.

ft is commonly understood that the narrower the floor-

ing, the less noticeable the changes in shape are, due to atmospheric moisfure, yet a rathe? damp condition in this house caused a very noticeable cupping in the I3/I6xIl face flooring, while:the same condition had no noticeable effect whatsoever upon the *CELLized Plank Flooring which remained as sinooth as a table top.

Instances of this sort are becoming more common every day and also are corrclusive proof, while heretofore user! of *CELLize9 products havC simply accepted the strong recommendations made by the manufacturer.

As important as the *CELLizing process is, in correcting the ordinary defects in wood products, even greater im-portance lies in the fact that it is reviving some of the business for the.lumber industry which hai, during the past few years, been absorbed by various substitutes in the fi-eld. We are speaking norv of the *CELLized Oak Floor Block which compares very favorably in price with the commonly ysed_.and perishable temporary floor coverings in largel buildings of concrete constru-ction. Wood -flooring fias given way to these substitutes primarily because wood flooring had to be nailed. This meant the setting of wooden screeds in the concrete, as well as often layirig a wooden sub-floor over the screeds to which the finaf top floor could be nailed. Substitute floor coverings, in many cases, c-an be laid directly-over the concrete and consequently, the demand has naturally been for them.

Howeveq about a year ago, experimentation was started to devise some means of laying hardwood flooring directly over the concrete. The development was a fabricated blocli, which is now knowri as the *CELLized Oak Floor Block. These blocks are made up of three or more pieces of regu- lar tongued and grooved strip flooring, joined rieidlv -bv steel splines through the backs of the pieces. fnev arl complete square units'(now made in 6%.,9 and llrl-inch squares) and are laid directly over concrete in Everbond, a-pl_astic _non-setting cement. In spite of the practicability of this idea, it was readily realized that the old strrinkini and swelling troubles, which have too often made desig; or parquetry floors unsightly. had not yet been correctJd. Fortunately, however. the *CEL[ izing process put in its appearance, which, of course, completely solves this problem.

The reader of this article may have been astonished to Iearn that as distinctive an Oak Floor as one which was laid of *CELLized Oak Floor Blocks could be had at a

*CELLi.zed Oak Flooring Planks.

"Close Up" of *CELLised oak Block Floor' cost which compared favorably rvith that of substitutes' This is neverthe-less the condition and it is all due to the fact that the *CELLized Oak Floor Blocks are laid infinitely faster than the old type of design or panquetry flooring where the floor was laid piece by piece. The great item ot labor cost has been measurably reduced, bringing this type of flooring within the range of any flooring estimate.

As a rdsult, wood can iompete on an equal basis with substitute floor coverings for concrete construction and there should be no doubi that the lumber industry will get back much of the business which has been lost.

*CELLized Oak Floor Blocks are also laid directly over a smooth and tight wooden sub-floor in Everbond without nailing. It might be well here to mention the importance of abandoning the use of nails. It is mechanically wrong to nail one tfpe of wood to another because the ratios of

expansion in any tr,vo woods are difierent. There may be a tendency to shrink or expand in the sub-floor and the top floor either must go with it or the nails will become loose, causing squeaking. Everbond, because it is a plastic ce' ment, which never sets hard nor becomes brittle, will absorb any movement irr the sub-floor, thus leaving the top floor in its original position. Everbond is also sound deadening, which gives a *CELLized Block Floor the distinction of being the quietest wood floor possible.

The influence of Colonial and Old English architecture has in many cases demanded the uses of wide boards in random widths, commonly known as plank flooring. In order to obtain rvide Oak floors that would retain their shape, laminating and veneering have been resorted to. This additional expense has confined the use of plank flooring to only the most pretentious homes. Here again the *CELLizing process brings another type of Oak flooring rvithin the price range of the most modest flooiing estim21s-fsqzuse the moisture proofing advantage of the *CELLizing process rnakes it possible to use solid planks.

The volume of *CELLized Oak Flooring used has exceeded expectations and the rapidly increasing demand demonstrates the need of such a product and insures for it a marked future. The *CELLizing process, however, has only been advanced in connection with the treatment o{ Oak Flooring and we know that its field of usefulness is not so limited but that it might be employed with infinite advantages on many other products. Wooden house sash, for instance, if treated, will not stick due to expansion, or rattle because of shrinkage. Doors will no longer shrink or swell and interior trim will not open at the joints. These articles, like hardwood flooring, are at the same time preserved from decay. The high labor cost for rePlacement is a great item and this advantage alone would make the *CELLizing process invaluable.

Further information about *CEI-Lized Products may be obtained through *CELLized, Inc., 606 Union & Planters Bank Building, Memphis. Tenn. *CELLized, Inc., is an organization engaged in promoting and advertising *CELLized chemically. treated floorings, for the several manufacturers, who are:

E. L. Bruce Company, Memphis, Tenn.; Bradley Lumber Company of Arkansas, 'Warren, Ark.; Long-Bell Lumber Company, Kansas City; Arkansas Oak Flooring Co., Pine Bluff, Ark.; Tennessee Oak Flooring Company, Nashville; Nashville Hardwood Flooring Co., Nashville.

CONGRATULATIONS

Dalton, .June 5, rs secreF.GetgerTruck Go. 3301 E" Shuron Ave. - fo. Angplcr Tclcphonc DElewarc llll5 LUMBER HAUTI]IG HARBOR-LOCAL lnd LONG DISTANCE

The Building of Better Homes rS Nation Wide

By Floyd A. Dernier Lumbernren's Service Ascociation

Builders everywhere are seeking the newest and most practical ideas in modern construction. More thoughts and money are going into homes than ever before. That's inother step forward, for ideal homes are worth all the efforts and money invested in them.

Elomes of today are more attractive, convenient and practical and that is as it should be; homes that are now being built are up-to-date and they will be 5O years hence-we are building for the future. That is why such careful thought is given each detail of construction and instead of building down to a price we are building up to a standard.

In this connection, the interior is receiving fully as much consideration as the exterior. Living rooms with their higher ceiling; cosy breakfast rooms; kitchens in which are included every modern convenience; bedrooms with proper exposures and openings for sunlight and fresh air; and the bath-possibly in no other department of modern home building have such marked advancements been made as in the bathrooms; a few years ago just any size or kind of a room with fixtures was sufficient; today it is the showroom of the house, beautiful, convenient and ultra-modern. Wiring is another very important department. Sufficient outlets for all modern conveniences requires the attention of experts.

It is your business, Mr. Lumber Merchant, to show and tell home builders just what it is possible for them to receive in the way of exteriors, floor plans and modern conveniences and to help them in every way you can that their new home will reflect complete satisfaction.

Building Material Firms who pay income taxes these days are those who advertise and deliver Service. The public is entitled to know who you are, and what you propose

HARVEY ISENHOWER SPENDING MONTH IN LOS ANGELES

Harvey Isenhower, representative for the Holmes Eureka f,umber Co. in the Valley territory, will look after the company's interests in the Southern California territory i during the absence of Bill Hamilton, who is taking a vacation. He will be in the Southern California territory until August 1 and will make his headquarters at the company's Los Angeles office.

Mr. Hamilton will spend his vacation in Seattle and during the next month he plans_to visit many of the interesting ; points in the Northwest. His family accompanied him on the trip.

to do for them. Your advertising copy is your message. Remember, too, that they like to read pictures. A cut of a beautiful home will instantly attract the eye, and makes it reasonably sure that your message will be read. Advertising of the right kind creates desires, and the business houses who make the strongest and most consistent appeals are the ones who attract the dollars.

Homes and buildings are needed more than all other necessities. Don't let someone else salesmanship them into minor investments. You can't possibly show your complete, attractive building service to any great number of people without creating business, and materials sold by this modern merchandising method is always non-competitive.

A new subscriber asked the other day if we didn't think spring the best time to advertise and promote building. Our answer was that outside of summer, fall and winter, spring was the best time. They'll build every week in the year if you create desires and help them in planning.

A live-wire dealer called on his competitor the other day -it happened he was just opening his mail. Ong large envelope containing advertising copy and modern merchandising helps and ideas was thrown into the waste basket with a 1gg11sft-"Qosh what " ny451s"-"Yes," answered the progressive dsalsl-"dnd you are the waster."

It's a good idea to provide a file or scrap book and keep the various articles on trade extension, merchandising, advertising, etc., that you receive. Sort them as near as possible that you can immediately refer to any particular subject. Modern trade literature is in reality a correspondence school and those who are anxious to succeed and produce greatest profits from their efforts will give careful-consideration to everv bit of advice offered.

O. W. CARR BACK TO WORK

O. W. Carr, Burnett-Carr Lumber Co., Exeter, recently got back to work, having recovered from a serious foot trouble which had troubled him for some time.

WALTER SCRIM SPENDING VACATION IN NORTHWEST

Walter Scrim, Los Angeles, IJ. S. representative for the Findlay Millar Co., left for the Northwest during the middle of June for a three weeks' vacation. He will be back at his desk again the early part of July. Mrs. Scrim and their three children, who accompanied him on the trip, will remain in the Northwest for about two months.

Floyd A. Dernier

XAS

Next to California itself, Texas is the greatest potential consumer of Western Lumber Products.

With a population over 5,0001000, a mighty domain that constantly develops in lumber consumption with its local lumber production decreas*g at a rate aE rapid as its consumption increases, the Texas territory extends its hands westward and asks for ttmore lumber.tt

Are you gettrng your share?

The GUIF COAST TUMBERMAN

HOUSTON, TEXAS

JACK DIONNE, PUBUSHER

Southern California Lumbermen Play Golf

H. O. Vard Wins Low Gross Pfize.

Ted Lawrence Low Net Vinner.

Sixty-five lumbermen turned out to follow the elusive white pill at the golf tournament held at the Brentwood Golf and Country Club, Brentrvood, on Friday afternoon, June 22. The tournament which was open to all Southern California and visiting lumbermen, was sponsored by the Los Angeles Hoo Hoo Club.

In the evening there rvas a banquet held at the club house which was largely attended. Frank Burnaby acted as toastmaster. Following dinner, Roy Stanton, chairman of the Prize Committee, announced the lvinners of the contest. The low gross prize, the Frank Curran Cup, was awarded to H. O. Ward, who completed the regulation 36 holes with a score of 78. Ted Larvrence. with a net score of 72, was awarded the lorv net prize, the Roy Stanton Cup. The winners in the Flight Contests were as follows: First Flight, first prize, golf club, M. B. Jordan; second prize, belt, Scott Boyd; second flight, first prize, sweater, Walter

Best; second prize, golf stockings, Leo Rosenberg; third flight, first prize, golf club, Roy Meyers; second prize, golf balls, Ed Betts; iourth flight, first prize, golf pants, Harvey Bowles; second prize, golf bag, Jack Thomas.

The following competed in the tournament: C. A. Suiter, W. R. Vanderwood, George Melville, S. C. Smith, A. L. Sailor, Bert Wilberg, C. W. Gray, Ted Lawrence, Leo Rosenberg, H. P. Dixon, A. K. Condee, G. P. Pond, E. M. Koenig, E. G. Betts, J. M. I-andram, Jack Thomas, C. C. Bohnhoff, W. Maxwell, J. M. Tyrrall, F. H. Yost, T. B. Hatton, Scott Boyd, Francis Boyd, Bob Osgood, E. L. Thomas, J. L. Dooley, G. V. Larned, A. P. Youst, Walter Best, H. O. Ward, G. H. Lockwood, Roy Stanton, E. R. Maule, E. P. Hill, G. H. Nicholson, W. S. Riley, W. I. Lindsay, H. Priest, Roy Meyers, C. M. Kellogg, Duke Marmion, Frank Burnaby, Gus Hoover, L. Pemberthy, Art Pemberthy, Curtis Merryman, A. 'H. Cuenod, "C^ppy"

Some of the Golfers

Left to Right-L. A. Bechstrom, Ted Lautrence Geo, Lounsberry, H. A, Geib, E. L. Reitz

Fred Golding Lef t to Right-Geo. Melaille, W. R. Vanderznood, S. C. Srnith, C. A. Suiter

Left to Right-M. B. Iordan, Gene DeArmond, Haruey Boailes

More Golfers

This Policy has Doubled Sales

Realizing the vital importance of centralized buyrng to the buyer of hardwood lumber today, E. A. Howard & Co., hardwood dealers of San Francisco, inaugurated a policy which has put them forward by leaps and bounds to a most enviable position in the hardwood lumber industry of Northern California, and which has had the effect of doubling their sales in a very few years.

This policy assures the customer quality, service and price; quality meaning the right grade and the hardwood lumber best suited for the use to which it is to be put; and an inspection service to see that they get it. Service means that a sufficient quantity of all desirable.items of hardwood lumber is at all times available for delivery, thereby holding the investment of the buyer within reasonable limits; and by price meaning that the buyer is enabled to buy as low, or in some cases at a lower price than his competitor.

As a result of this policy E. A. Howard & Co. find that an ever-increasing number of hardwood users are centralizing their buying with them.

It is interesting to note that this firm was established in 1889, when the business was founded bv E. A. Howard. This firm was a pioneer in the introduciion of hard.wood panels, and u'as one of the first firms to introduce Australian hardwoods to this countrv.

E. A. Howard, Jr., is manager.- His father has not taken a very active part in the business for the last few years, and at the present time is on an extended trip to Europe.

Donald, J. M. Mills and Fred Golding.

The Golf Committee, in charge of the tournament, included: Jack Thomas, Chairman; Arrangements, Paul Hill; Handicaps and Starting, Ed. Betts and Al. Sailor; Prizes, Roy Stanton and A. L. Hoover; Publicity, Ed. Martin; Secretary-Treasurer, Mel Coe.

Re es Blow Pipe

MJg.Compqny

INCORPORATED

BLOWER SYSTEMS DUST AND SHAVING SEPARATORS

FANS AND EXHAUSTERS

SHAVING AND SAWDUST INCINERATORS

HEATING UNITS FOR COMMERCTAL DRYING SYSTEMS

PAINT SPRAY BOOTHS AND VENTILATING STACKS

GENERAL SHEET METAL WORK AND LIGHT STRUCTURAL STEEL

Left to Right-C. ,. Otrlr:irttCulnan, W. B. Wickersham, Slade, R. E. Servard, Geo. T,ounsberry, L. A. Beckstrom, Ed. Culnan, John Olson, W. B. Wickersham, C. F. Reeder, H. E. DeArmond, M. B. Jordan, Dick Loveday, Dave McCallum; E. L. Reitz, I{. A. Geib, H. F. Bowles, S. G. Mc-

DIRECT CONNECTED SI'W SPEED E;(IIAUSTER

- 340 Sarartft Slrccl (near Folson\ Scn Frorcirco - -

The Little River Company Enters Technical Field

Will Make Big Effort to Regain for the Lumber Industry Business That Has Been Lost to Manufacturers of Competitive Materials, and Which Can Best be Served by Wood Construction

One of the most interesting developments in the Redwood industry in recent times is the formation of the Technical Division of The l,ittle River Redwood Co. and their active entry into the manufacture of cooling towers, wood stave pipe dnd tanks. The management, engineering and construction personnel of the division is composed of a group of men who have had many years' experience in the design and installation of atmospheric cooling towers, wood stave pipe, tanks and various other technical commodities, and the satisfactory volume and outcome of the business already handled indicate that, Minerva like, this company has stepped fully armed into the campaign for the extension of the use of wood products.

Redwood pipe and tanks have had severe competition with concrete and steel pipe and tanks during the past few years and while the latter have not given the same degree of satisfaction that the Redwood products have given, yet by active ,efiort the steel pipe and concrete pipe manufacturers have succeeded in displacing a large volume of business that logically can best be served in wood construction. The efforts of the Technical Division of the company will be to restore to the lumber industry, by active and complete co'operation with the various interests concerned, that portion of the tank, pipe and other technical business that has been lost to the lumber industry through the activities of the manufacturers of competitive materials.

Conditions in the engineering profession have changed and at present consulting engineers on large projects demand the support of an industry as a whole rather than the local support of a single manufacturer and as The Little River Redwood Co. is a producing lumber organization and thus directly a part of the Redwood industry, it is believed that their activities in the technical field will be

A. B. GRITZMACHER IS RECOVERED

A. B. Gritzmacher, member of the wholesale firm of Gritzmacher & Gunton, San Francisco, returned to work J:une 25, after an absence of five weeks. Mr. Gritzmacher had a'successful operation on his eye for cataract, as a result of which he will now have very good vision.

of great moment to the engineering profession and will result in a marked increase all over the country in the volume of this class of business.

.In order to fully carry out their development program, offices were established in New York in charge of an experienced organization, this office handling eastern business generally and by their active efforts further stimulating the interest of eastern engineers in the use of technical wood products. Not many engaged in the lumber industry know that in the large amount of hydroelectric development carried out in the New England States during the past ten years that practically every major project utilized wood stave pipe for its conduit. The efiorts of the new organization will be to induce other industries to follow the example set by the hydroelectric group to the further advantage of the lumber industry as a u'hole. It is singular that the most active competition against wood structures has center.ed in the Western States, although the performance record of rvood structures in the West indicates, as in the East, an economy that m'akes wood preferable to either steel or concrete for pipes, tanks and other specialized engineering products.

Thus The Little River Redwood Co. deserves the success which the formation of its Technical Division implies. So highly specialized is the application of the yarious materials of construction required by the engineering profession that the successful development of the lumber industry in this field can only be handled by specialists who possess a thorough knowledge of the problems presented and, undoubtedly, in the campaign for the extension of the use of lumber in the technical field the beneficial results of their efforts will flow alike to the company itself and to the Redwood lumber industry as a whole.

IONE PINE HAS REAL UP.TO.DATE YARD

G. W. Dow, owner of the Lone Pine Lumber & Supply Co., Lone Pine, has just completed alterations which make his yard one of the most modern east of the mountains. ' In addition to his lumber business Mr. Dow also operates hotels at Independence and Lone Pine.

J. H. BAXTER & CO.

Thc l92E

Editioa of Abbey's Register and Year Book

of thc 'lYcrtcrn Lumber lndurtry ir Now Rcady

Blgger and Bettcr thu wcr; 480 pages covering evely branch of the f.oggmg and Lumber Industry in Washington, Oregon' California, Idahb, Montana, Arizona, Nevada, New M*ico, Wyoming' British Columbia. and Alaska. 5500 separate firms listed.

For the Seller to the Lumbcr Industry it givcs'Manager, Supcrintendent. Purchasing Agcnt, Master Mcchanic, capacity, tjpe of mill' eciuipmcnt, ctc, For the Lumber Buyer it gives Sales Manager' species of wmd sawed, drv kiln, shingles, box sboks, lath, plancr, capdcity, etc.

If-you wish iniormation of both lerge and small opcrations, order Abbcv'r Register. It lists approximat€ly twic€ as many as any otber book covcritrg thc saec territory. Ncw pulp and Pbilippinc sccttbn.

Bound in bluc cloth, pricc $3511

The Industrial Senrice C,o.

Shcrlocl Building' Porthnd, Orc.

WHOLESALE LI,'MBER

P olcr-Pilcr{rcorotcd Metcrirl

Central Building

TRinity 6332

W. M. BEEBE

SoutheeHARDWOODS--Soutbcrn

Oak Fl,ooring and Maplc Floodng

1lO9 Firrt National BIDL BdHiut

Tclcphonc Doughr 9117

Something New in Hardwood Kiln Drying

"There IS something new under the sun." At least, so declares the Moore Dry Kiln Company of North Portland, Ore. And, in explanation, they point to a new hardwood dry kiln they have recently installed at the new yard of the Tropical Hardrvood Company in Los Angeles. That this is the best hardwood kiln they have ever built, seen or heard of, and they have been making kilns and studying kiln drying since 1879, is the way they praise this new kiln.

There are a number of particular features to which they point in this new kiln, but the principal ones are two in number. First, edge to edge stacking on the kiln cars. Second, forced side-to-side circulation of the air.

To begin with, they pile the lumber for this kiln flat, and edge-to-edge. This gives the kiln 15 per cent more lumber capacity than rvhen piled with a central flue, and 1l per cent more than rvhen piled on edge. Thus, they claim. seven cross circulation kilns will do the work of eight others.

Large and Assorted Stocla of

PIYIT()0D and VINEER

The Perfect Surface For ENAMEL FINISH

Quarter and rfuee-erghths inch 3 Ply-18,24, 30 and 36 incher wide to 84 inchec long-all grades

Dry Kitn at Troficat

Angetes, Showing Edge to

In this kiln, which Mr.J.W. Riglesberger of the Tropi- cal Hardu'ood Company exhibits with great pride to all visitors, large, open ducts allorv the free passage of air to the lumber at a minimum of resistance to air flow.

The uniform spacing of fans ,through the kiln, with the low static pressure and open ducts makes it possible to maintain a uniform amount of circulation through the stock and to keep the temperatures and humidities even the full length of the kiln.

The return bend system of heating equal distribution of heat through the tures.

the kiln insures the kiln at all tempera-

Multiblade disc fans are used to recirculate the conditioned air through the stock.

The circulation goes horizontally through the sticker spaces in the lumber load. No flue is left in the piles as in flat piling. This new cioss-circulation system, forcing the air into the load from the side, does arvby with the friction caused by lumtrer piled in.ttre path of ihe moving air, causing air pockets and dead air spaces.

This recirculating fan system consists of employing disc fans directly under the loads, making it possible to recirculate the air through the stock almost directly from the fan to the lumber, without the use of long, complicated duct systems, and high static pressures.

Mr. Riglesberger declares that he is getting the most wonderful results he has ever experienced in kiln drying, and speaks in most enthusiastic terms of this ner,v kiln.

Oneeighth inch clear rotary cut veneer, 48 inches wide to 86 incher long

18 to

Manufactured by the coos VENEER & BOX CO.

Marchfield, Oregon

FOR SPECIAL SIZE P^ANEIS AND SI.AB DOORS

Write or Phone for Pricer

Retail Lumber Service

No dealer should ever build himself a Service Room until he has first convinced himself that his real business is selling Building-Service. If he ISN'T convinced of that, he won't use his Service Room.

If he IS convinced of this, then he will lay out his Service Room and equip it exactly in accordance with his estim,ates of the requirembnts of his community, and he will be proud of it as one place in which he has the privilege of exercising his best salesmanship. He will then make a success of his Service Room, for he will put HIMSELF into it, and no Service Room, regardless of its equipment of MATERIAL things is complete until its possesses a living, enthusiastic, competent PERSONALITY.

The question of what to put into the Service Room can best be answered by the individual dealer. However, he should not make the error of underestimating the requirements of his community of its appreciation of progressiveness. The time and expense of visiting other dealers who have provided themselves with Service Rooms, will be well spent. No two dealers, even in the same town, will design and furnish their Service Rooms alike. It should be more than a sh'ow window. It should be in intimate connection with the office, yet separate from it.

The IDEA behind the lumber dealer's Service Room is that the dealer should use his knowledge and experience to teach the consumer the proper use and application of his materials, to help him select the right materials, to give him information in, construction methods, and in the planning of his buildings, and su'ch other assistance in building as will make him a contented customer, pleased with the service he got fro.m the dealer. Thus this service will be the means of keeping the customers he has, and of bringing new ones as he becomes recognized as an authority on building material and buildings.

The Sales Room is to add to the Service Room idea a sales-appeal, and to v'isualize the selling talk. It is to the dealer a selling room; but to the customer it is a BUYING room, and since the customer cares very little in fact about raw materials the sales room is used to SELL IDEAS, to show the function of our merchandise, and to visualize the finished product to the customer. The Sales Room should embody the principles of an atmosphere conducive to good salesmanship. It should have freedom from interruption, should provide comfort for the customer, a restful atmos' ,phere, be attractive to the eye, and be suggestive of better and more attractive buildings.

The Plan Room idea is to add to the Service and Sales Rooms, and architectural service. With the use of p.lan books, plans, pictures, etc., the dealer offers for sale the functions of BUILDINGS. He visualizes the HOME in many patterns, in the latest styles and fashions; he appeals to the progressive and beauty-loving thoughts of prospective home orl'ners. He destroys the old joke that the bill of extras doubles the original estimate; he takes upon himself the worry of detail, and actually does the building THINKING for his customer.

Serv.ice, Sales, and Plan Rooms, three rooms? No. But at least one special room in connection with the retail office, where special equipment and service for buying and selling, are to be found. The purpose of this roorn is simply to equip the modern lumber dealer to sell more of his product at a point non-competitively by giving the customer assistance in making his buying easy, accurate and satisfactory in the most attractive way possible.

.But, like every other good thing, the dealer must sell himself first, before he creates his Service, Sales, PIan Room.

And Quality must be

San Francisco

(Continued from Page 25)

January, L928

February

March

April

May

June (estimated)

269,136,ffi

Total for Fir and Redwood .832.747,(m ft.

Lumber exports from San Francisco from July, 1927, to June, L98, the last month being estimated, were 58,109,000 feet. This lumber went all over the world, to Great Britain and the Continent of Europe ; Japan and China; Australia,

New Zealand and the Pacific Islands; Central and South America; West Indies and South Africa. This lumber consisted mainly of California White and Sugar Pine and Redwood.

Board feet figures are not available for the imports of foreign lumber, but it can be said that there has been a remarkable increase in the volume of Philippine Hardwoods coming into San Francisco in the last year. This is shipped from the ports of Panabutan Bay, Santa Maria, Port Holland, Zamboanga and Manila, all in the Philippine Islands.

Arrivals from the Northwest show a 12 per cent increase over the figures of five years ago; Redu'ood figures show an increase of nearly 70 per cent.

Senrice is only valuable when it's in action. fact, not fancy.

Bay District Concatenation \ /'. M. Beebe Day

Eleven kittens were initiated into the mysteries of Hoo Hoo and six old members were reinstated it the Bay District Concatenation held at Oakland, June 19.

The attendance of old cats was close to 100, and prominent among the older members were Al Kendall, No. 4124, who expressed his pleasure at being present, and told the boys about some of the big concatenations in which he took part in the old days.

W. R. Chamberlin, W. R. Chamberlin & Co., another old member of the order spoke briefly, and afterwards read the Hoo Hoo Code of Ethics to the newlv initiated kittens.

Bert Bryan, Strable Hardwood Co., acied as Snark. He was assiqted by Fred Roth, Supreme Bojum, and Clyde I. Speer, Vicegerent Snark. The other members of thi nine were: Senior Hoo Hoo, Howard Gunton, Gritzmacher.& Gunton; Junior Hoo Hoo, Milt Hendrickson, Waterfront Sash & Door Co.; Bojum, Clem Fraser, Loop Lumber & Mill Co.; Scrivenoter, Geo. Troth, Boulevard Mitl & Lumber Co. ; Custocatian Henry J. Meyer; Gurdon, Carl W. Watts; Arcanoper, W. H. Woods, and Jabberwock, Bert Neylan, Booth-Kelly Lumber Co.

Kittens: Geo. A. Johnson, General Mill & Lumber Co.; Joseph Franzen, J. H. McCallum; Henry W. Shirek, Hipo- lito-Simpson Screen Co.; H. R. Lind, Strable Hardwood

W. M. Beebe was chairman of the day at the regular luncheon meeting of the San Francisco Hoo Hoo Club, held at the Palace Hotel, San Francisco, June 14.

Musical entertainment rvas provided by Miss Elsie Still, soprano soloist. She was accompanied on the piano by C. C. Stibich.

Moving pictures with Herbert E. Burns at.the projector were shown b;r courtesy of Schwabacher-Frey, the interest in one of the reels being so great that Mr. Burns' offer to show it a second time was :greeted with cheers.

Co.; C. II. Durkee, Strable Hardwood Co. ; Taylor L. Sublett, Strable Hardwood Co,.; Gordon D. Pierce, Boorman Lumber Co.; A. D. Kaufman, J. H. McCallum; O. B. Bradley, Loop Lumber & Mill Co.; E. B. Orris, HipolitoSimpson Screen Co., and D. A. Clements, Hipolito Screen Co.

Reinstatements: L. V. Graham, Chicago Lumber Co. of Washington; O. B. Hergert, J. H. McCallum; A. H. Silligo, Tilden Lumber & Mill Co.; W. J.'Clarkson, J. H. McCallum; Carl G. Adams, Smith Lumber Co., and Clarence J. Gilbert. Eureka Lumber & Mill Co.

The Concat was followed by a buffet supper and vaudeville entertainment.

IN ORDER TO ACQUAINT THE LUMBER FRATERNITY WITH THE RAMIFICATIONS AND SCOPE OF OUR MANUFACTURING ACTIVITIES, WE MANUFACTURE AND SOLICIT INQUIRIES ON ANY PHASE CONNECTED 'WITH THE FOLLOWING COMMODITIES:

Skirt Boards (lroning)

Sleeve Boards (lroning)

Ironing BoardeCollapsible with stand

Cabinet

Specialties made of wood

Pitcher Sliding Door frames and hangers

Pacific Five-Ply (Redwood Core) 'lVallboard

Built-In Fixtures (Complete line)

Kitchen furniture (Cases and cabinets)

Kitchen tables

Tanks

Pipe, continuoug gtave and machine banded

Portable houses

Log cabins

Park benches

Cross Arme

Tent poles

Flag poles

Pastry boards

Bread boards

Breakfast s€ts

Card table service trays.

Forrest Ward Wilson

Forrest Wilson is undoubtedly the champion Hoo lloo salesman of California. The records show that since he started his lumber experience in the state he has secured and signed up for membership in the good old lumber order more than one hundred and fifty candidates, which is SOME good record and no mistake.

It necessarily follows that he is a genuine Hoo Hoo enthusiast, believes in Hoo Hoo, works hard for Hoo Hoo, and is a member in much more than name only.

Most of the lumbermen in California, both North and South, know and esteem him. He has traveled both ends of the state selling lumber for a good many years, and is one of the most popular of the younger school of lumbermen, full of pep and enthusiasm, and always up and champing at the bit.

b

- He started life in Indiana in 1900, but soon moved to California. He attended school and got his education in the Bay District, and started in the lumber business in 1920 in San Francisco with Fletcher & Frambes. They sent him to Southern California in 1922, and he traveled the Southern district out of Los Angeles until 1925.

At this time he formed a connection with the Little River Lumber Company of San Francisco, and went to their general offices, where he has been ever since. He travels the Bay District for this fine Redwood concern, and gives them very useful representation. And he has,become as big a fan for Redwood as he has always been for Hoo Hoo, which is saying a good deal.

MACDONALD &

Good will Worth MiIlions

A new answer to the old question, "'Whatls in a name?" is given by Coy Burnett, president of the Monolith Portland Cement and Monolith Midwest companies.

"A name is worth millions. if it has become widely recognized as indicative of something of exceptional quality," said Mr. Burnett.

"The business world was astounded several .years ago when $1,000,000 per letter was paid for the use of a wellknown brand name of a large manufacturing concern that changed hands. Since then a number of well-known names have-far outstripped that figure and are carried on the books of their vliious companies as definite assets. The B. F. Goodrich Rubber Company, for example, puts a good will value of $59,00O,000 on its name, which is carried on the books as a legitimate asset. F. W. Woolworth rates his name at $50,00O,000; Cluett-Peabody value theirs .at $18,000,000, and the May Department Stores carry theirs at $15,000,000.

"It is doubtful if any of these names could be actually purchased at anywhere near the good will value at which they are carried, even if the cash were offered.

"Roger Babson puts the genuine value of good-will in bnother way. He has compiled a chart on which is shown the iverage price of all stocks on the New York Stock Exchange Trom tgZ3 to the end' of. 1927. The line slowly rises from @ to 77. On the same chart, the aver'

age price of stocks of the most widely known firms is shown by an impressive upward curve that swings from 73 to about2l0.

One of the most potent factors in the establishing of an actual good will value for any concern or any product is to persistently tell about it. Another factor which has materially increased good will for the Monolith interests is the established policy of "customer-ownership", which has proved so successful.

"With more than 25@ shareholders, Monolith is supported by an army of boosters who know the merits of Monolith products and who are glad to go out of their way to help increase the firm's business.

"One of the finest things about this good will is that it materially benefits every person and firm connected with Monolith or the distribution of its products. There is not a member of our entire organizations, from the newest employee to the president, who is not proud to say, 'I work for the Monolith interests.' Every architect, contractor, plasterer, and dealer who handles Monolith products finds his work simplified and more appreciated because of the good will created in the minds of the general public. And every investor who owns shares in our companies knows that his capital and its earnings are permanently safeguarded as a result of the increasing good will attained through this policy of constructive co-operation and progressive administration.

Co! Burnett

The Cresmer

Manufacturing Co.

,. The nerv plant of Clresmer Manufacturing Company of Riverside, on Blaine street, just east of the Southern Pacific tracks, is regarded as one of the best equipped and .most convenient plants of its kind in the rvest. The plant consists of a number of reinforced concrete buildings, grouped on a tract of land 4L7x66 feet, or approximately five and one-half acres, rvith a privately orvned railroad ,spur running through the center of the holding. A warehouse building, which is 54x200 feet, contains the hard"ware, glass, doors, windows and screen doors, of rvhich a complete stock is carried. The office building is 36x60 feet,

and in addition to three private offices, main office and lobby, contains a fully equipped first aid room.

The mill building is 60x300 feet, the front of which contains the cabinet shop and sash department. The back portion of the building is furnished with the very latest mill machinery. The garage and machine shop, 5Ox6O feet, is fully equipped to take care of the company's fleet of trucks and also to make repairs on all machinery.

The Cresmer Manufacturing Company has one of the largest payrolls in the city of Riverside, having an average of about 225 err.ployees at all times. Its average weekly

Door and Cabinet Shob.

Panoramic l/iew of the New Cresmer Manufacturing Co. Plont.

Machine Shop.

payments in lvages and salaries run over $6000, making a total annual payroll over $300,000. All of its employees live in Riverside, spend their money there, and around 95 per cent of them are home owners.

The nerv plant is most conveniently arranged for shipping and receiving materials, all of the buildings being one story, with cement floors, composition roofs, with many windows for light, and all connected with concrete drives and walks. There are excellent facilities for trucks to drive to any building, and the accessibility of the railroad gives rail shipping facilities of the best.

The Cresmer Manufacturing Company was incorporated in 1904, 23 years ago, and took the name of the founder, J. H. Cresmer, who has been with it continuously since that time. Originally the plant was located on Eighth street, between the Santa Fe and Union Pacific tracks, a building destroyed by fire early in the present year. This necessitated the construction of the present plant on the Blaine street location.

Officers of the corporation are: J. H. Urquhart,' president; J. H. Cresmer, vice-president; J. Wesley Shrimp, secretary-treasurer.

Eastern e, Western Lumber Company

Door and Window Warelt,ouse.

Planing Mill.

Western Hardwood Co. Take Regional Logging Congress Over National Hardwood Co. Held at Pondosa, Cal.

Ffiective July 1, the Western Hardwbod Lumber Co. is Ttaking over the National Hardwood Co., the oldest exclu- i sive hardwood flooring concern in Los Angeles. They will continue to operate this yard and with this added stock they have established a hardwood flooring department.

Frank Auten, the former owner of the National Hardwood Co., had been continuously connected with the hardwood flooring business in Los Angeles for twenty-four vears. He incorporated the National Hardwood Co. in /imZ. Mr. Auten is retiring from business and at the present time his future plans are indefinite.

H. L. Call to Represent Hitl & Morton

H. L. Call, well-known Oakland lumberman, has sold out his retail business, and will join the orgsnization of Hill & Morton, Inc., cargo and rail wholesalers, as salesman. Mr. Call will cover the San Francisco Bay district and Peninsula territory, starting Jdly 15.

The first of a series of regional logging sessions to be staged under the auspices of the Pacific Logging Congress, was held June 1 and, 2 at Pondosa, California. Pondosa is the logging town of the McCloud River Lumber Company. Elmer E. Hall, Logging Superintendent for McCloud, acted as host of the occasion. For the best part of two days forty odd loggers and foresters of Northern California and Southern Oregon discussed the details of their profession, and the entire meeting was a very useful and practical one, and augurs well for future affairs of the sort. The finest of hospitality was enjoyed by the visitors, who also had the privilege of seeing one of the biggest and most modern logging camps in the west, the Pondosa camp being only six months old, and built to stay twenty-five years.

TED LAWRENCE AND W. H. WOODS SPENDING VACATION AT WAWOMA

Ted Lawrence, Los Angeles Manager for the Hart-Wood Lumber Co. interests, has left for a two weeks' vacation at Wawoma. At the famous mountain resort, he will meet W. H. Woods of San Francisco, President of the Hart Wood Lumber Co. They will return to their respective offices about the middle of July.

Weeklv Boat Sailings for California our Particular Speqialty. A Boat Loads at our MiU E"erv Monday.

Your boards may be just like your competitor's boards, but if you'Il show your trade more and better ways of USING your boards, the business will come to you,

Is "LLIMBER" What We're Selling

Present Day Competition is Demanding New Principles in Business Getting.

By ttPee tee cee'

It may be conceded that the recent contest conducted by the National Lumber Manufacturers' Association, failed in securing a worthwhile slogan that could be satisfactorily adopted by the lumber industry as a whole. Out of the lnany thousands of suggestions submitted, there were none that "put over" a poignant thought of lumber as a universal building material. The failure may be attributed to an inclination on the part of those who submitted suggestions, to be descriptive rather than creative.

When we read "Concr.ete for Permanence," we think of that which is enduring, the exact impression that is aimed for. It has been said simply and definitely. Lumber needs to be identified in the sam,e manner.

The failure of these thousands of slogan suggestions to personalize and dramatize lumber, is akin to the failure of the retail lumber dealer in weaving into his sal.es effort a progressive policy for the merchandising of forest products. Lumber continues to be identified in the abstract form rather than through its adaptability and from the service that commodity may render in the building field.

The present day efforts of the lumber dealer in his endeavor to "sell lumber" may be compared to the futile exertions of the dog chasing his tail. They are both a merry-go-round that never quite reaches the mark. The "desire, in both cases, is readily apparent, the direction well 'focused, bgt the requirements unmeasured.

Today we are an "appealed-to" public. Motley colored ;advertisements, brim full of desire-creating phraseology hit us from every side. From the pages of our favorite magazine, manufacturers of every known commodity, from tooth paste to trucks, compete for our interest. The automobile -manufacturer takes you to outdoor playgrounds, the mountains, the trout stream and green valleys. He tells you'of -the comforts of a luxuriously upholstered sedan, of streamline bodies, of speed and pick-up. The radio manufacturer quickens your interest-he brings Beethoven by the Chi.cago Symphony Orchestra right to your room by the simple turn of a dial. He talks of music, of quiet evening hours, melody and jazz. Even the washing machine manufacturer has his message of labor-saving equipment for the housewife. And so on, page after page.

These manufacturers have dug deep for their sales appeal. They speak in a new language, they secure attention by the depth of their appeal. How many automobiles would be sold today, if valves, crankshafts, timing gears .and whatnot, were used as the subject matter of the appeal ? How many radios would be placed in the homes if the technicalities and mechanism of this new invention were exploited to befuddle the prospect? There is today a sounder and more productive appeal to be found in every product. White, pearly teeth are sold instead of dentifrice, music instead of pianos, style instead of clothes, cleanliness in place of soap and. bread instead of flour.

But lumber is still sold as lumber. We talk of shiplap and bevel siding instead of attractive and durable exteriorS, we sell interior trim in place of rich, colorful living rooms, doors instead of inviting entrances, timber instead of foundations, and shingles instead of roofs.

The average lumber dealer is today selling his products with little or no knowledge of where or how they are to be used and in most cases car.es less. Mixed carloads, price and grade are his watchwords. He carries a two-column, five-inch advertisement in his local paper which reads, JOHN SMITH & COMPANY, EVERYTHING IN LUMBER-QUALITY AND SERVICE, joins the Rotary Club, plays golf with the contractor and hopes that "it'll be a good building season." IIe's doomed for disaster.

Today is a day of distribution and selling. High speed machinery and increased production have demanded new outlets for more products. Necessity, in this case, has been the mother of broader and more definite sales programs on the part of wide-awake manufacturers. He is searching the field for' new uses for his merchandise and therein is finding more and greater appeals. And this competition is fighting for a larger share of the public's money-ls-ber is in the maelstrom, not only competing with the substitute material but with the electric refrigerator, the seaside and summer resort, the automobile, radio and washing machine. The home-owner is beckoned everywhere and it is hard for him to hear that wee small falsetto voice of the lumber dealer and his m€ssage for better homes.

It would seem that the greatest need in the retail lumber business today is for a new "selling" policy-a better understanding of "how" to reach out and awaken the interest of prospects in what lumber can contribute in durability and service and in the greater benefits of beauty, color and richness. Very few dealers se€m to sense the ultimate necessity of having to establish and maintain some definite form of developing a "home consciousness" in the public's mind-to create new interest in home surroundings and through such appeals, enliven new interest in how lumber may contribute to that end.

The lumber retailer has become a warehouse. a lumber yard,, a, colorless individual who plays some part in the marketing of lumber from the sawmill to the job. Instead, he should be the "seryice man" of the industry, developing, creating and enlivening interest in that which he has to sell, by virtue of "how" it.can serve those to "whom" he would sell.

Around the corner is Mrs. Jones. She has often discussed with her husband the need of a new bedroom, perhaps a linen closet, a sleeping porch or a built-in feature. Without any suggested means of making such an addition, her idea has remained dormant. There is a Mrs. Jones on every street, a live prospect for the lumber dealer, awaiting an appeal that can stimulatb a desire to action. But no

sound from Mr. Lumber Retailer. What does he care? He has a contractor figuring on a school-which his competitor finally gets.

Let's tell the communitv a new story. Let's talk of the inviting atmosphere of a -paneled livirig room, of a hardwood flooring laid in decorative patterns, of ceiling of handhewed beams, of that charm, not duplicated by any other material on the face of the earth. to be found in a "home of wood". Let's speak in terms of comfort, utility and beauty-a home creates a definite pride-why not shoot at that target. Give suggestions, stimulate with ideas and you will find a ready response.

Ifow many lumber dealers have a mailing list? A list of every home-owner in the town, the lot-owners, taxpayers, etc., even those who may be considered as prospects at some future time. The man who calls and buys five pounds of nails today may be a real prospect for you tomorrow-keep in touch with him. A monthly letter, each one confined to one particular item of interest to the average home-owner, will open up new channels for business. And what a wonderful message the dealer has to tell.

The retailer of lumber is primarily selling a service and that service is one of better homes, better barns. chicken

GEORGE MELVILLE ON TRIP TO NORTHWEST

George Melville, Los Angeles, who is associated with A. L. Hoover, has left on a vacation trip to the Northwest. On his way north, he will stop off at Eureka for a few days to visit the mills in the Redwood district. He plans to return to Los Angeles around the middle of July.

A. McNAIR VISITS SAN FRANCISCO

A. McNair, McKinnon-McNair Lumber Co., St. Helena, was a recent visitor to San Francisco. He was a caller at the offices of the California Retail Lumbermen's Association, and advised Mrs. J. E. Fraser that St. Helena is considering the adoption of the Pacific Coast Building Officials' Conference uniform building code.

coops and garages-it is that help, guidance and suggestion to the prospects of the community in building that which will provide convenience, utility and charm.

Lumber has such a wonderful story. Its adaptability to nearly every form of construction is even today little known. When we think of the beauty of the natural grain of wood, of Redwood and sand blasted walls, of our hardwoods with their depth of color and graining, of the ornate patterns we weave in fancy floors, we should condemn ourselves for being afflicted with sure signs of sleeping sickness. Lumber associations are spending millions to tell the world of Douglas fir, Redwood, Cypress, Southern Pine and of their qualities. The dealer sits idly by and fails to take any advantage of this advertising.

A new sales viewpoint is needed-a new sales manager in every retail vard, one who can reach out and develop that business that needs only the urge of an appealing message-a sales manager with a vision, who can bury the word "lumber" and talk of those things that are near to the heart of hjs prospect. It's a selling age and today's sales are not delivered on the proverbial "silver platter"-you've got to go out in the deep water and fish for them-but be sure you use the right kind of bait.

E. E. HALL INJURED

E. E. Hall, president of the Hall Warehouse Co., lumber dealers, Pleasanton, was injured in an automobile accident near Fresno in the early part of June. Mrs. Hall, wso rvas riding with him was also injured, but both were discharged from.the hospital in a few days, their injuries not being of a serious nature.

RICHMOND LUMBERMAN MAKING LONG AUTO TRIP

A. Nelson, San Pablo Lumber Co., Richmond, accompanied by his wife, is making a coast to coast trip by automobile by way of the Southern states. Mr. and Mrs. Nelson will visit friends'in New York and Atlantic City, and expect to be gone about two months.

It is universally known that Redwood seasoned by the air-dried method ingures etock that cannot be excelled. Our entire line of Redwood products are manufactured from thoroughly air-dried stock and for that reason our aiding, finish, mouldings, etc., are of the higheet gtade obtainable.

REDWOOD MANUFACTURERS COMPANY

"The Houre of Quick Shipmentr"

Main Officc and Plant, Pitteburg, Celif. Branchcr:

Sm Fruclco ..,...,.....4t:l Bryant St. Orkhnd ,...,.......57th ud Isell Sts. Ic Angelcr ............,306 E!!t H St Woodcn Plpe, Englnerlng ud Mlnlng Tuk Dcpt. .......,......Hoblrt Bld8., Su Frandro

Put your trust in God and be sure that your liens are properly executed.

Decotated LIses

for Rotary Cut Ptywoods

By W. B. Laughead, The Red River Lumbet Co.

Rotary cut plywoods have given the architect and decorator a new medium for the treatment of walls and ceilings. They give a n€w type of surface, in large units and are easy and economical to install.

Rotary cutting developed striking grain figures in an unlimited variety. When a log is unrolled like a roll of paper, the one-piece faces obtained are much wider than any that could be sawed from the same log' These two factors call for an entirely new treatment of spaces to be panelled. When the designer had at his disposal only woods that gave little or no variety or pattern to the surface of the panel he had to depend upon his arrangement of the separating trim and mouldings for his design. The wall surface was broken up into patterns, often with small

jarring elements by coloration that would still utilize their beauty and interest.

The Red River Lumber Company is now marketing a "factory finished" panel under processes for which patents are pending. The object is to relieve the decorator and builder of expensive and generally disappointing experiments and to supply a beauty and richness of surface obtainable by no other means. This combination of erosion and color application is the result of some two years of intensive research and experiment and the process is now standardized so that production cost is comparatively low.

The selling plan is also unique and ofiers the architect and builder an entirely new service and eliminates a number of customary cost items. The buyer sends to the fac-

Showing a tylical "Mail Order/' installation for the office of Putnam and lones, Carthage, Missour,. units and interesting detail was worked out on the trim and mouldings. The panel itself was but incidental as a background for a design in millwork.

With the interesting grain patterns now obtained the chief decorating element is the panel itself. California Pine Panels are sold in sizes up to 5x10 feet-one piece face. Here is a tempting medium for radical departure from the old limitations of wall design that is being seized upon by architects and decorators.

No "Barber Pole" Effects Wanted

Previous experience with vivid grain figures have discouraged their use. -Strikingly contrasted stripes_and patterns are nerve-wracking and tiring and have not been considered in good taste. Hence the attempt to subdue the

tory a sketch or plan of each room showing on elevations of each wall the size and position of all openings and irregularities. Panels are then "cut-to-measure" to fit the layout for each wall and the ceiling. Battens, decorative timbers, mouldings and trim are also finished at the factory' Doors are made and finished to complete the design if so desired. These finishes are eroded (sand blasted) or smooth as preferred.

The time required to make up and deliver an order is generally less than would be consumed by finishing on the job. When delivered no labor except carpenter work is required and as all panels are exact size and marked with their posi tion on the wall, no time is required for sorting and trimming. All cost for footage in openings and waste is also

eliminated as the buyer pays for and receives nothing but net usable area.

Selection of finish is made from standard samples. Colors and color combinations are also made to order. The range of colors and their combinations, shades and harmonies is not limited. Anything required can be made by this process, though for convenience and lower production cost 12 finishes are made standard and can be ordered by number. Coloring materials have been subjected to test by ultra-violet ray and are guaranteed non-fading. An invisible surface application makes the surface waterproof and much harder than the natural texture of the California Pine.

Those who prefer to buy direct from stock can be served in this manner in the Los Angeles district as a large stock is carried at the Red River Lumber Company's branch at 702 East Slauson avenue.

For aged and antique finish the Red River Panel is unique. There are colors and textures in monotones and restful harmonies for the most dignified atmosphere or brilliant combinations for attention-compelling effects. An interesting exhibit is permanently installed at the Building Material Exhibit in the Architects Building, Fifth and Figueroa, Los Angeles, and also at the Red River Los Angeles branch.

San Diego County Dealers Meet

The San Diego County lumber dealers, managers, salesmen and yardmen met at San Diego on Saturday evening, June 16. The affair was a real get-together meeting and was presided over by Orrie Hamilton, Secretary-Manager of the San Diego group. Talks were made by H. L. Sullivan, Western Lumber Company, San Diego, and Kenneth Smith, Secretary of the Los Angeles Lumber Dealers' Association. About 150 attended the meeting.

Bmerson O. Benner Dead

Emerson O. Benner, pioneer California lumberman, died at San Francisco on June 21. Mr. Benner was associated with the lumber business for the past fifty years. He first was connected with the Partridge Lumber Co. and later for the ljnion Lumber Co. In 1906. at the time of the San Francisco fire, he was in business for himself under the firm name of Nelson & Benner. Since 1906, he has been in the employ of J. H. McCallum, the well-known San Francisco retailer, and remained with this concern continuously until his recent death.

Some men wontt go out after business because they fear opportunity will knock and find them gone. How silly! When you start out to do things for yourself, opportunity is your constant companion.

OUR SPECIALTIES

Vertical Grain Flooring

Vertical or Mixed Grain Finiah

Vertical Grain Stepping

Thick V. G. Clear K. D. Facory Stoch

Vertical Grain Shop

AII made lrom the tinest ol OLD GROWTH DOUGLAS FIR of roft texture, dried in strictly modern dry Lilnr

lliltr: Rrymond, Weshington

Willapa Lumber Co.

Sales O6cc: Gaaco Bldg., Portland. Ora

H()BBS, lvAtt &.C0.

Manufacturers

High Grade Redwood and Fir

Owning and Operating Steamers

Elizabeth South Coast

Westport

Ample Stocks at the Mill

Plus Three Steamers Insure

Prompt Delivery

San Francirco Officc: No. I Drumn Strcct Phonc Kcerrrcy 2?95

Lor Angclcr OEcc: ll5l South Broedwry Phonc WEetmorc 2llilll

Members California Redwood Association

SKILSAW

Electric

Hand Saw

The saw you take to the lumber instead of the lumber to the saw.

Built in sizes for all clesses of work where a poft' able hand lnw can be used.

Operates from ordin"ry light socket. Weight 10 to 26lbs.

The 10Jb. saw ideal for cutting veneer. Why not investigate the many places you can 'use a SKILSAW in your businesE?

Syntron motorless electdo harrrmers for concf,ete drilling and chipping. For erecting machinery and remodeling jobs.

Elecaic Drills - All Sizes

Tools Sold - Rented - Repaired

3O8 East Third Street - Los Angeles

Mutual 7508

Physical Facts of Importancc Conccrnirg California Lurnbcr, Tirnbcr, Etc.

Cargo arrivals into San Francisco Harbor for the year ending June 30th, 1928, month by month were as follows:

Total ... 563,611,m0 Total .

Total for Fir and Redwood for year. . 832,747.000 ft. Lumber EXPORTS from San Francisco Bay for the y_e_ar totalled _5$109,000 feet. It was mostly California White Pine, Sugar Pine and Redwood, and -went to all parts of the civilized world.

Southern California

Cargo shipments into Southern California fell 280 million feet below the figures of the previous year. For the year ending June 3fth, 1927, cargo ihipmenti into Southern talifornia ports totalled,1,625,025,000 feet, divided as follows:

California Totals

Add the 1,344,879,m feet that came into Southern California by cargo to the 832,747,W feet that came into Northern California by water, and we have a total of 2,177,626,W feet, total imports by water into California during the year ending June 3Q 1928.

This was nearly 200,000,000 feet more lumber than the mills of California produced during that same time (see production figures elsewhere in this issue). It is entirely safe to add to the cargo imports of lumber 800,000,000 feet more to cover other lumber imports, hardwoods from abroad, hardwoods from all parts of the United States, the softwoods that came in by rail, and the softwoods produced in California and consumed in California (other than that covered by the Redwood cargo figures). California consumes about fifty percent more lumber than she manufactures, has for several years past, and will probably always continue to do so. And, of course, most of the lumber manufactured in California was shipped out of the state for consumption, while the Fir of the North came in to furnish the builders of the state their chief supply of common structural lumber and timbers.

Latest Timber Figures

In the year ending June 30th, 1928, the monthly shipments into Southern California, divided as to Fir 'and Redwood, were as follows:

The latest authoritive figures compiled by United States Foresty officials on the standing timber of the western states, gives California 28d000,000,000 feet of commercial timber. At the present rate of cutting, about two billion feet annually, this virgin timber would be sufficient to keep the present California mills going lor 142 years. But California is protecting, and regrowing, and perpetuating her forests more practically than is any other state, with the result that many, many millions of fine young trees that were planted by hand, and are being cared for scientifically, on making the second crop. The Redwood folks estimate that in sixty years from now they will have almost countless millions of new Redwood trees ready for commercial cutting. And, since the present Redwood stumpage of California would last well over a hundred years at present rate of cutting, it will be seen that Redwood will be with us always. The same can probably be said of the Pines of California, although the reforestation work is .being less definitely done than is the case with the Redwoods.

Joins Booth Kelley Sales Force

The Booth Kelly Lumber Co. announce the appointment of George N. Robinson as their representative in the Sacramento and San Joaquin Valleys, succeeding H. C. Henry, who met with a fatal accident recently. Mr. Robinson, who will stait on his new duties Jaly 2, has been covering this territory for the Chas. R. McCormick Lumber Co. For several years he was connected with the San Joaquin Lumber Co. at Stockton. Mr. Robinson will make his headquarters in Stockton.

Orange Belt Lumbermen's Club Meet

A large number of members of the Orange Belt Lumbermen's Association of San Bernardino and Riverside counties met in the Beaumont Inn at Beaumont on June 5th. C. C. Hissong, Manager of the Hayward Lumber Company's Beaumont Office, was in charge of the meeting and O. F. Gage of the Mills Advertising Company's Los Angeles Office, was the principal speaker of the evening. He spoke relative to the aspects and plans of advertising and merchandising for retail lumber. Music was furnished by the Federated Church Orchestra, directed by R. E. Dillon, who also rendered vocal selections during the entertainment.

Among those present were: D. M. Holsinger, Yucaipa; P. H. Boathaupt and H. D. Breitharept of San Bernardino; J. Van Vilet, Rialto; H. R. Whaley and J. 'W. Bowman, Redlands; H. F. Suverkrup, San Bernardino; D. D. McCoy, Banning; J. M. Glives, Fontana; J. F.Hamilton, San Bernardino; Dufi S. Hanson, Fontana; D. C. Essley, H. M. Shattuck, Ontario; R. D. Mundell, H. W. Newton, W. B. Coombs, J. E. Suverkrup, Charles C. Adams, Fred A. Chapin, San Bernardino; C. A. Carpenter, C. C. Hissong, Beaumont; L..W. Finlay, G. H. Johnson, Hammond Lumber Co., Redlands; E. C. Thompson, Corona ; L. L. Kelley, Bloomington; W. Decker, C. A. Kennedy, C. E. Peterson, Roy L. Sandefer, S. L. Gile, Riverside; C. J. Burket, R. W. Gorham, Palm Springs; Charles F. Dill, Arlington; H.W. Dill, Banning; O. F. Gage, Los Angeles.

Diamond Hardwood Co. Destroyed by Fire

The large and attractive lumber yard of the Diamond Hardwood Company, located at 6l@ South Western Avenue, were cbmpletely destroyed by fire in the early morning hours on June 19th. The fire had gained ereit headway before it was discovered and despite the Jtrenuous efforts of scores of firemen, the flames, fed by piles of kiln-dried hardwood, rapidly razed the buildings ind vards. The loss was estimated in excess of $150,000.

TELEPHONE , CABLE AN. a{0:t Trorhard

TROPICAL HARDWOOD COMPAT{Y

Importers Mahogany anil Sfanish Ceilar

FINE FOREIGN WOODS

LOS ANGELES, CALIFORNIA

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Meil Addrar: Bo: 2E, Vcrnon Branch

N. H. PARSONS WITH MULLEN LUMBER CO.

N. H. Parsons announces that he has closed out his stock of hardwood flooring at Pasadena and is now associated with the Mullen Lumber Co. at their West Slauson Ave. yard, Los Angeles. He will be connected with their flooring department.

DoIIar Profits instead of Paper Profits For Your Jrrly Frrnds

l) ECENT ANTICS of the stock market have provco 5L that P"p.t Profits are very iaflammable-they Paper Profits ate veryiafammable-they often go up inomokewithoutwarning. Manzpeople often go insmokewithoutwarning. will lo-ng iemenber June llth, 1925. \l Ve deal in orofiti too-$qj ourr arle definite Dollar Profits- profiti oarc ate-definite Proftsstcady,eecune, guaranteed. Ofill the forms ofirivest ment, the onJthat pays the bect profit, 11tr +" pays profit, with the gredtgc d"gn of *fai, is rhe typd offered by thc gredtesc degree safety, ofier Pacific 4o""1 $r'ilding - Ioan Aseociation.

Secured by Firct Mortsaqer. Under Stttc Supen irioir. Tax Exem-otlLecal for Tnrrt Fun&. Alwayr worth too-C.eno6n the Dotlar.

Ttansfa your scuings-ir any .mount-to thir organization-and let your money e.rrtl geod profr without hazald.

C,all, phone or rurite for iafornation

A fine way to prepare for a building harrrest is to till some building soil, and plant some buitding seeds.

Progressive Hoo FIoo

Freil Roth

President Coolidge cabled Capt. Kingsford-Smith and his companions congratulations on the completion of their long flight from Oakland to the Australian continent.

The President's cable said:

"Hearty congratulations td you and companions on successful flight Oakland to Australia. Your brilliant and courageous pioneering has advanced the cause of aviation and strengthened the bonds between your commonwealth and our country."

Col. Brinsmead, director of civil aviation, one of the first to greet the flyers, said their achievement had "shown the real closeness of Australia and America by bringing the two nations nearer geographically and uniting them in an undertaking of great t"tot;"

The monoplane Southern Cross has become the sole property of Capt. Charles Kingsford-Smith and Charles T. P. Ulm, his companion. Kingsford-Smith and Charles T. P. Ulm, his companion.

G. Allan Hancock, Los Angeles business man, whose financial aid made the trans-Pacific flight possible, trans: ferred all claims to the craft to the birdmen.

The above messages are of importance to us all. Two Californians assisted in this flight and another Californian made it possible through financial aid. These expressions of brotherly love bind the feeling arid thought of the people of two great continents. This should help increase the sale of American merchandise in Australia, as a people thinking kindly of Americans and American principles should think favorably of American products. Strange to say that early this year your supreme nine sitting in council in Kansas City thought well of the theory that a friendly hand extended across the Pacific to our Australian neighbors would be of mutual benefit. Therefore they set up the machinery, whereby the Snark and Secretary-Treasurer can, when in their opinion, the order can afford to do so, send a disciple to the Antipodes to organize Hoo Hoo

By Fred V/. Roth, Supreme Bojum

there. This flight has proved the wisdom of such a mosdMay the next Hoo Hoo year see it carried out to prove of vast significance to the lumber manufacturer of California; in fact, the whole Pacific Coast. This will bind the lumber merchant of the Southern Islands to our manufacturers as no other thing can do.

It is said we are living in a fast age. Hoo Hoo by cooperating with the National Lumber Manufacturers' Association has taken a step in advance of previous standards. We are right in uniting with them to carry on the fight of lumber to which industry our order is dedicated. May our assistance to them prove of great value. Let every Hoo Hoo think lumber, boost lumber and carry the banner of lumbermen to heights no competitive industry can touch.

Christmas parties by the Los Angeles and San Francisco clubs to the needy and less fortunate children of these cities need no mention, as the good will ministered still rings in the hearts and minds of everyone. Such civic duty together with the community work of the various clubs in the high Sierras, help form a favorable public opinion of lumbermen and Hoo Hoo.

During the present Hoo Hoo year California has proyen its progressiveness by leading all other districts in new membership. We have fields yet untouched and under the new banner of Hoo IIoo should reach even higher goals in the future. Successful concats have been staged froni the manufacturers in the northern part of the state to the cities in the Southland. As this article goes to press outdoor concats by the Westwood-Susanville-McCloud clubs and the Chico club promise to exceed previous gatherings.

Westwood, California, is seeking the next annual convention. Their claim that successful meetings are best held away from the influences of the big cities under the atmosphere of the forest, with its inspiration to the furtherance of its products, is just. Let all California get behind a club that can do things, even to sending its membership to hunting big game in Africa, and give it a worthy support. "The everlasting teamwork of every blooming soul" will get their goal.

There IS a difference-

Don't sell lumber! Help people to buy it! a very big difference.

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The wisest heads in the lumber business agree that the lumber dealer who survives the present changes going on in the industry must become a mcrchant.

The 'Built-in" business is one of the fundamental features of a lumber merchandising plan. It is a leader that helps to carry with it the staples of the lumber line. It gives the lumber merchant the same selling advantages that leaders give to merchants in other retail lines.

Hundreds of lumber dealers are already established in the "Built-in" business and they are far along the road ahead of their competitors who are running the old time yard and waiting to see how things work out.

PEERLESS Built-in Furniture provides you with a complete "Built-in" line, It is a line that has been carefully developed out of years of exclusive "Built-in" experience, a line full of talking points and selling features, Investigate it fully. Write for a PEERLESS representative to call on you.

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26O8 San Pablo, Berkeley, California

Entirely equipped with Peerless

Aviation Opens up Important New Uses for Cement

With the rapidly growing need for increasing, enlarging and improving airports throughout the country, some new and ipteresting uses for cohcrete are being developed. Among the most important of these are the construction of permanent airports with fireproof concrete hangars, paved parking areas for planes ahd long, smooth, white runways for take-offs and landings.

Realizing the importance of this new outlet for cement, the research and public relations departments of the Portland Cemeht Associations have just completed a survey which contains recommendations for making airports safer, more efficient and more permanent through the use of concrete, as favored by leading aviation authorities.

W. B. Mayo, chief engineer of the Ford Motor Company, is sponsor for the statement th,at hard surface runways for airplanes to land on and take-off are a necessity. Planes for passenger lines carrying 30 persons or more, such as are planned for the Ford Air Line between Los Angeles and Chicago, and freight planes carrying seven or eight tons, must have rigid landing surfaces. Turf and cinders will not stand the wear.

The first concrete runwav in this countrv is now under construction at the Ford Aiiport near Detroit. It will range

in width, from 75 to L25 feet, and will be 3,000 feet long, when completed.

Commander Richard E. Byrd suggests that the entire landing field be paved with concrete to eliminate dust and dirt and to permit take-offs and landings in any kind of weather.

Concrete 'aprons' and parking areas, around and in front of all airport buildings are approved practice. For the Model Airport proposed by the Aeronautics Division of the Department of Commerce, concrete aprons are specified. The apron area averages 1000 by 15O or 15,000 square feet. The Tempelhofer Field in Berlin and the new Croydon Airport in London are equipped with concrete aprons.

Hangar floors of concrete are considered essential for firesafety and durability, and concrete masonry or monolithic construction for the entire hangar are strongly recommended where permanent airports are established.

In order to maintain speedy connections betw,een airports and business districts, concrete highways are also an essential factor. Otherwise the benefits of fast air-travel are defeated.

Concrete directional markers, flooring for lights, fences and other airport accessories are already in general use.

Mixer).

WORLD'S BEST HARDWOOD KILN IN CALIFORNIA

We have inetalled a hiln at the plant of the Tropical Hardwood Company, in Lor Angeles, which, in our opinion-a1d we have been making and installing dry kilns eince 1879-is the very best hardwood dry kiln ever built.

The featrres of thir great kiln cannot be detailed in thir space. Write ur, and we'll tell you all about it.

The outatanding featuree are edge to edge stacking' which largely increaseg the kiln capacity, and forced side-to-side circulation, grving the most remarkable results we have ever secured in our experience. We can do as much for you

Own a, Honte

The man who travels all round And ne'er acquires a foot of ground,Or from the town that gave him birth, Goes forth and visits all the earth, Will find, when at his journey's end He had no time to make a friend. And all alone must ope the gate, Of life's last door, and face his fate.

Ahd likewise whose money's spent, For other people's homes, in rent, He, also, is as inse,cure, And,finds elsewhere as great a lure, As he who travels on his way, Here yesterday, and there today, But you will find in every town, That those good men who settle down And build a home and keep a pup Are always those who settle up And pay their bills right on the dot, And keep a lien from house and lot. That man's a citizen worth while, The banker greets him with a smile, The butcher cuts a chunk of wuerst And says: 'Just pay me on the first." The grocer sends him sack and can, His bill is good with such a man, And favors he will always show To him who owns a bungalow. The moral of this little pome, Is that it pays to own a home.

James D. Rickard Dies

James D. Rickard, Los Angeles manager for the Red River Lumber Co., died suddenly at his home in Los Angeles on Sunday evening, June f0.

Mr. Rickard had been connected with the lumber business in California for many years. He was associated with the lumber business in Santa Cruz f.or a number of years, and for a .long period v/as manager of the HihnHammond Lumber Co. at Watsonville. Later he became connected with the California Lumber and Pine Box Co. and after working for this concern for a short time, he became associated with the Red River Lumber Co. About six years ago, he was made manager of the Red River Lumber Company's interest in Los Angeles.

He is survived by his wife, Minnie de Alvarez-Rickard, and four children: Nell Rickard-Rookledge, Edythe Rickard-Williams, Ruth Rickard and James D. Rickard, Jr., all of Los Angeles.

FRANK BURNABY ON VACATION TRIP

Frank Burnaby, Sun Lumber Co., Beverly Hills, is on a month's vacation trip that will take him to the Northwest and 'Western Canada, after which he will proceed to Chicago. Ife is accompanied by his son, Ilomer Burnaby, who is a student at Stanford.

Planing Mill Changes Hands

The Reseda Planing Mill has been sold by its owner, W. L. Roberts, to N. H. Snyder, until recently with the Kay & Brunner Steel Corporation in Los Angeles, who took over active management at once.

FI IMINATE POSTS AND DUST POCKETS

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Engineered and Constnrcted in Spans up to 15O feet

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LAMELTA ROOF CO.

Eugene, Ore.

HIPOLITO SALES MANAGER COVERED TERRITORY BY PLANE

"Bill" Sampson, the smiling sales manager of The Hipilite Company, of Los Angeles, recently decided to make a flying trip over their sales territory in Arizona. So he decided that if he were going to make a flying trip he might as well fly right, so he chartered a big plane and a com-

ARrzoNA In Charge of Red River Lumber Co. Los Angeles Office

P. Revert is in charge of the Red River Lumber Company's Los Angeles interests for the present. He succeeds James D. Rickard, who died on June 10. Mr. Revert has been connected with the company's Los Angeles office for the past six years and is well known to the Southern California lumber trade.

R. A. HISCOX CLOSES OUT OAKLAND YARD

R. A. Hiscox has taken over the yard of the H. L. Call Lumber Co., High St. Oakland. He will dismantle the machinery and equipment and close out the stock.

George C. Cornitius Hardwood Co., Inc.

San Francisco Calif.

"Bilf' Sam|son

petent driver, and set sail. He visited Tuscon, Phoenix, ind several other Arizona cities, and claims he not only landed safely on each occasion, but he landed some good business also. These selling folks are sure traveling fast these days.

NEW YARD AT BUTTONWILLOW

/' A new yard has been opened at Buttonwillow by the t King Lumber Co. of Bakersfield.

BEAUMONT LUMBER COMPANY OPENS HARDWOOD DEPARTMENT

The Beaumont Lumber Company, of Beaumont, Texas, of which Ben S. Woodhead is President and General Manager, and one of the oldest and best known wholesale concdrns in the Gulf territory, announces the opening of a hardwood department under the direction of an experienced Southern hardwood wholesaler, Mr. Percy Bass. They will seek business in California territory.

JAMES L. HALL

Lumber - Shingles - Piling' Portr

Mine Poler - Railroad Mat€rials

Butt Treated Cedar Poler

ro22 MILLS BLDG. SAN FRANCISCi)

Agcntr: Cher. K. Speuldin8 Logging Co.

We offer for Auguat arrival from tfie Philippine Islandg seyeral cars 1" to 4'

Furniture Grade lThite lauan

(Formerb known ar Philippine [tfiaho'gpny)

Also Several Cars t" lo 2"

Service is any honorable thing you can furnish with your stocks to induce people to b.ty them without cutting prices.

Klamath Falls District Big in Lumber Production

Last year the Klamath Falls district, which lies in both California and Oregos, cat 371,062,000 feet of Pine lumber.

That total will be greatly increased in the next two or three years, from present prospects, and definite developments.

The Weyerhaeuser interests are already at work on their big new pine mill there, which will be completed about the middle of. 1929. This mill will be equipped with four bands, a large gang, and other equipment of a huge mill, and will cut 250,000 to 275,00O feet daily. A planing mill, box factory, and remanufacturing plant are included in the plans.

The Great Northern railway recently began train service over its new extension into South Central Oregon, which

affords a direct rail outlet to the northern tier of states as well as a direct eastern route.

The Oregon, California & Eastern railway, owned by the Great Northern and Southern Pacific, will rebuild its forty mile line to Sprague River, and extend it to Bly, twenty miles further. This extension opens huge timber sections.

It is estimated that there is nearly fifty billion feet of pine timber that will be cut in the Klamath Falls territory, probably the largest solid field of high grade pine in existence.

That other timber and lumber interests whose holdings are being opened by the new railroad extensions and developments will soon begin building mills for manufacture, is current gossip around Klamath Falls, although no definite announcements have been made as vet.

A NEW DAY IN THE LUMBER INDUSTRY

The corning of rrade-Morhing and Grade-Morking.

CItHE producers, distributors, and conf sumers of lumber, represented in general conference in Washington, May 3 and 4, at the invitation of the Secretary of

Commerce, endorse the plan undertaken by the National Lumber Manuf acturers Association for converting into nation wide practice the nationally recognized principle of association trade and grade marking of American Standard lumber; will encourage its general support; and will urge wholesale and retail distributors, and consumers of lumber to cooperate with the lumber manufacturers in securing the wide distribution and general use of association trademarked and grade-marked American Standard lumber.-Resolution adopted by the gen-

eral Standardization Conference on Lumber, qy_spicgs of the Department of Comrnerce, Washington, May 3, 1928.

There is every reason to believe that a ma- jority of the lumber produced by the organized manufacturers of the United States will be made in aicordance with this resolution bv January lst, 1929. After that people will be looking for the National trade-mark and the regional grade-mark. Will you be ready for them?

The most manifest sign of wisdom is continuous and unfailing cheerfulness.

The F'ellow Who Wants to Sell The Fellow'Who Wants to Hire

Reecs t2.s0 per cofurnn inch

Get the Facts

The Fellow Who Wants to Be Hifed

Twenty thousand dollars will handle fully equipaed modern mill and yard, real estate and building. Best location in Los Angeles. $25,000 monthly going business with twenty yeais goodwill and built-up organization to be sold at heavy sacrifice. Liquidation of estate.

JEROME HIGMAN, 2831 ExPosition Place, Los Angeles, Calif.

SANDER WANTED

3 drums slightly used, preferably 4E', direct motor driven. - Picific Ready Cut Homes, Inc. Los Angeles, Calif.

Telephone Mldland 226I. Ask for Meyers Butte.

WANTS POSITION IN SOUTHERN CALIFORNIA

Lumberman with several years' experience would like to represent a mill, wholesaler or retailer in the Southern Califirnia territory. Knows softwoods and hardwoods and tormerlv represenied large manufacturer. Ready to accept positiori at once. Can -iurnish references. Address Box C-205 care California Lumber Merchant.

RETAIL YARD MANAGERwants position-married, 35 years old. Five years' lxper; ience in California. Knows wholesale, retail and millwood branches of the business. Familiar with plans and accustomed to furnishing guaranteed lists. Has had'experience as corporation secretary and treasurel and sales- promotion and advertising. Box C-207, care California Lumber Merchant.

FOR RENT

In Los Angeles Southwest. Sightly lumber yard "f-ry|! location. On paved boulevard and railroad facilities. 25,000 square feet. f,ow rent. Address Box C-N4, Care California Lumber Merchant

LUMBER SALESMAN WANTS POSITION

Lumber salesman with experience in California, the Southwest and Middle West wants position as salesman representing wholesaler or mill. Will consider in either of'these ter-ritories. Knows the manutacturing and selling ends of the industry and formerly represented large manufacturer for several years. Can give good references. .Address Box C-zM care California Lumber Merchant.

Box Manufacturers Will Meet A Dealers Finest Asset at Klamath Falls in Au$ust

Invitations will be sent to all wooden box manufacturers on the Pacific Coast to attend a meeting of the Pacific Coast sroup of the National Association of Wooden Box Manuficturers to be held at the Willard Flotel, Klamath Falls, Ore., August 17 and 18.

This wiil be-a round table meeting similar to the previous meetings. A docket of proposed subjects for discussion will be mailed to members within a short time.

PAUL OVEREND BACK FROM TRIP

Paul Overend, field representative for Northern California for the California Relail Lumbermen's Association returned to San Francisco recently from a business and oiu""ot" trip through Mono and Inyo counties. Mr. Over[nd reports'conditi5ns satisfactory in th.ose districts. Business. tie says, seems to keep on an even keel all the time in thosi districts. !{rs. Overend accompanied him on the trip, and both enjoyed some good fishing.

Every time you unconsciously, unknowingly, or unthinkingly irritate or offend a customer you place yourself in danger of cutting off a part of your income.

Perhaps a customer may be unreasonable and ask favors he is not rightly entitled to, but whenever possible, give him the benefit of the doubt, because SATISFIED CUSTOMERS are the merchant's most essential asset.

And the grouchier the customer the more the efiort you should make at being courteous and kindly. To do this requires tact and good judgment in many cases, but it pays.

The pleased and satisfied customer is a fine asset and a splendid walking advertisement.

MAKING IMPROVEMENTS

The B. B. Bryant Lumber Co., Los Gatos, are making alterations and improvements to their office and sales rooms.

(The Claring Houec)

This Crclumn of "Wants" and "Don't Wants" is fon

The Fellow'Who Wants to BuY

To think only of yourself is a sure way to be forgotten.

IL1CR ten years The Long'Bell Lumber

Jl' Company has been placing its name on the end of the piece. One thing this mark stands for is the skill, experience and supervision which men of long training put into the making of this lumber. It is a mark which has enabled builders to get a quicker turnove! on small home construction-a mark of maximum construction value to the home. It identifies good lumber-dependable lumber-lumber for every purpose.

THE LONG,BELL LUMBER COMPANY

R. A. Long Bldg. Lumbenen since 1875 Kansas City, Mo. Douglas Fir Lumber, Timbers, Door and Window FranesWestern Hemlock Lumber -Western Red Cedar Siding and Shingles-Southern Pine Lumber and TimbersSouthern Hardwood Lumber and Timbers, Oak Flooring - Califcr-ria White Pine Lumber, Sash and Doors, Box Shooks - Creosoted Lumber, Timbers, Posts, Poles, Ties, Guard. Rail Posts, Piling.

This Grrarantee needs no gold edges!

The value of a promise dependsr altcr all, on the reputatlon of the institution that makes it Gotd edges donrt rnake a guarantee; ltc real worth ts iudged by the amount of good feith behind it.

For 10 lrears we have been guorerteeing Hipolito Screen Doors and Window Screens. I)eaters have tearned to depend on them-to trust them as they would an old friend... As they expfess it, '6The Hipolito people mean what they say; their guarantee needs no gold edges.tt

And so we repeat it . . . ttHipolito Iloors and TYindorv Screens must eompletely satisf y the ultimate user.tt Thatts our ptedge... tro frilts or tancy words but an unconditional promiee made in good faith.