The California Lumber Merchant - July 1923

TITE PBICE OF' LEADERSHIP

The Buttonlath Manufacturing Company was the first concern on the Pacific Coast to develop a successful composition lathing material.

Nearly ten years ago Buttonlath demonstrated to the building world both the false economy of wood lath and the unnecessary expense of metal lath.

Because successful products are invariably irnitated, it has been only natural that others have attempted to follow the Buttonlath leadership.

Fortunately, the Buttonlath principle of construction is amply protected by patents making successful imitation impossible. But there ane on the market today a large number of lathing substitutes designed to trail in the wake of Buttonlath success.

In this situation the manufacturers of Buttonlath take justifiable pride. But it does involve a responsibility both to the great building industry of the Southwest and to the public generally. The use of composition lathing material may prove an exp€nsive economy unless Buttonlath is mentioned by name in specifrcations and unless it is kept in mind that every genuine sheet is plainly marked:

Is A Sofe Station On the Crowded Street Of Commercial Traffic

Mafte Your Inswance Pr"mium' Pas Dioiilenils

WE OFFER: SOUND -INDEMNITY protection against loss which ia good as can be secured from any company anywhere; a policy secured by cash resources equal to five times the averase probable losses on all policies in force.

An insurance SERVICE not infallible brrt conscientious.

25 strong mutual allies with cash resources in Returned Dividends.

A tremendous saving to our Policy Holders of more than $24,000,000.

s$: ,.;$.*

SPRINGFIELD,OREGON

Both newandglectrically Driven. ,, The Wendling MilI; th€ rnost nibdett on the coast, started June lst, 1923. . . o

We do our ownloggug,own our.oayn loggrng railroads, and maintain up-to-date planing mills at both plants, ar well as dry kilns, sheds and extensive yards. At{l{uAt

BOOTH.K LLY LUMBER CO.

SAN FRANCISCO

602-4 MarYin Bldg.

Telephone Douglar 2513

J. R. NEYLAN-Sales Agent

LOS ANGELES

Ccntral Btdg.

Telcpbone:

H. C. CLARK -Salcr Agcnt

PHTL B. HART

lllnrllng Edltor

A. M. THACKABERRY

'Circuletim Mur3cr

A. C. MERRYMAN,Ad=::!s

J. E. MARTIN, Mgr. San Francieco Officc

THE CALIFOR}.IIA LUMBERMERCHANT JackDionne,prblisher

tha l.t lnd l5tt'of cach montL at {s.9 FAY BLDG.. LOS ANGELES, CAL. TELEPHONE t2,I-3'5 Eatcred ar Sacond-clacs Ertt3r Septembet ZS, lgZr- at tbc Po3toffic! rl Lor Angcler, Cdifornia, under Act of March 3, lE?9.

Albion Lumber Co.

American H"J*""a i;. : : . : :

Arkansas Hardwood Flooring Co.

Bemis & Cowan

Bohlasen, H. G., Mfg. Co.

Boeton Varnish Co.

Bradley tr*U", C..' : :

Brinninstool Co.

Browning, H. A.

Bruce, E, L., Co.

Buttonlath

Tacoma

Tarter, Webster & Johnson .'

Twohy, Arthur, Lumber Co.

Union Lumber Co.

United Sash & Door Dealers of Sou. Calif

Van Arsdale Harris Lumber Co.

'Weaver Roof Co.

Wendling-Nathan Co.

Western Celotex Co.

Wegtern Hardwood Lumber Co. . . .. .

Weyerhaeuser Sales Co.

Wheeler-Osgood Co.

'Western States Lumber Co. .

Wigmore, John, & Sons

Wilson, R. O., Lumber Co.

Whitmer-Jackson Co.

White Brog.

Wood, E. K., Lumber Co.

Williams Stained Shingle Co. Williams, Curtis

How Lumber Looks

The twelve monthg ending July first, 1923, is the healthie* twelve months market Claifornia has ever known.

Perhapr it would be no exaggeration to say that it har been'as hedthy a twelve month market as ANY territory has ever known.

The lumber market, during thoae twelve months, har been consistently prospe.rouE, active, and enthusiastic.

It is fair to state that California has been an anchoifo windward for the entire roftwood lumber market of the nation throughout the year. Several times dwing the twelve months that have just ended, the national lumber demand har fdtered.. There have been numerouE times when the rawmills of the Pacific Northwest would have been forced to dump their product into eartern territory at the mercy of the generd market, had it not been for the conrtant and conristent demand from California. Teke the early part of last fall, for inrtance, when for weekc both the northwestern millr and the Southern Pine millr cut much more than they could sell. It war the tremendour California demand that kept the northwestern mills from a revere break, and becaure the northwertern mills stood firm, Southern Pine held itr ovrn. This is an unquectioned fact.

At the prerent time the tonnage of water tranrportation hauling lumber from the northwert to Celifornia is by far the greatert in history, as is illurtrated by the huge arnormt of lumber rurloaded every month for twelve months at California portr.

The twelve months period we are reporting has ended in romething of an anti-climax, the market for the part four weekc being the weakest of the year in California.

It ir not at all likely that the nationally sluggirh market har had rnuch to do with this.. Many of the best rtudents of lumber affahs in California believe it her had nothing to do with it, particularly in Southern California. The strike of ttre dockmen at San Pedro brought about a condition at the docks that tqrded to discourage purchares for tlre time being. And when the market price broke, ar it did to rome

extent very quickly, the buyere drew back to get the beat pnices when they did have to buy.

But selling has gone right along in Southern California -in all of California so far aa we may judge-and thc fact that the trade is not buying much lumber at prerent, but k selling lumber freely as usual, meanr that tfie purcharing has only been delayed a little. This same rituation seemr to pertain t9 the entire country.

The national situation in lumber may be judged by the reports of the West Coart Lumberments Association and the Southern Pine Association, which comes to the California Lumber Merchant by wire ra we go to precs.

The northwestern organization reportr that for the wee& ending June 23rd their mills cut 112 million feet, rhipped 112 million feet, and sold 91 million feet. For the previour week the same millr cut 111 million, rhipped 111 million, and sold 91 million.

Southern Pine reports that for the week ending Jrme 23rd' their millr cut 18 per cent below normal, rhipmentr were 12 per cent below production" end raler wqe 2O per cent below production. For the previous week all three were slightly higher, and in about the eame proportion.

Reports from general territory rtate t{re market gencrdly is much improved. There har been little change in pricer in the part two weeks, the making of wild pricer in the effort to sell lumber to scared buyers, har ctopped, the wholeralerr are rhowing much more interest than they had for a month, bargain hunters are bruy picking up items, and the great bulk of trade ir buyrng quietly and carefully for their immediate requirements only. But the rcare ha.r gone, and with building running strong over the country, tfie market ir getting on its feet again.

The aame with hardwoodr. After'a rudden furry in which pricec were cut by the mills when the softwood rnarket went bad, things have rtraightened out, and with low stocks throughout the hardwood producing territory there is little reaEon to believe that anything unurual will happen to the hardwood market.

Helpful Hints For Hateful Habits

Always be as surly and impolite as possible. This will make people think your nerves have given way under the strain of the enormou,s amount of work you do, and will save you from the humili'ation of being taken for a gentleman.

When your telephone rings always answer, "Hello." There are only about 4,000 other people in the plac-e with that same name so the person calling knows at once that he has the proper individual.

In case t'he boss sends you after information never bring back the whole story the first time. If it is harder work getting you to do the job than it would be to do it himself, maybe he won't bother you with the next one.

Always be the first one at the time clock when the quitting whistle blows, even if vou have to knock several people doarn in your mad rush to get there. Prompt quitting is what saved the Germ.,an armv. and they're not a bit better than you.

[SSl|NTMETT OF STIIOK

The extent of our mill operations on Puget Sound permits us to accept a wide variety of business.

A dealer specializing on NETTLETON stock is assured of a DEPENDABLE grade to suit the requirements of his trade.

General Ofices: Seattle, U. S. A.

Southern Sales Oftce: 729 Bank of ltaly Blds., [.oa Angelee, C,alif.

Have We Kept the Faith?

By J'{CK DIONNE

One year ago today we launched the first issue of The California Lumber Merchant.

On this, the first anniverear5r of that event, we are issuing a Birthday Number. We trust that in its appearance, its facts, its philosophy, and its general intent and purpose, it may be something to which the lumber industry of California may point with pride. We have striven to make it such.

Of this we are certain-that it is the biggest and most pretentious "yearling" in the history of trade journalism.

The growth and development of The California Lumber Merchant in a single year's time, is something of which we are inordinately proud; There has been nothing like it before in the history of lumber iournalism. In size, importance, and business carried, it ranks well up with the oldest and best known lumber journals of the country. The matter of its popularity is a subject we are glad to leave to our readers; but it can easily be understood that its splendid growth must necessarily have been built upon the foundation of the expressed approval, friendrhip, and good will of the lumbermen-and ladies-' of California.

For all tte good will that has been rhowri ru; for nll the friendliness that has been showered upon us; for all the encouraging and kindly wordr ttat have bcen rpoken to us, and which have cheered us on our uTay-tve are deeply grateful and appreciative, and take this opporhrnity to say-Thank You"

We have tried to give Calirfornia a lumber irublication which it might proudly compare with any other journal in this or any other industry; we have tried to improve the VISION of the lumber industry. of California, to convince it of the high quality of its stewardship, of the duty it ower the public, of the reward for better serviccl we have triedin sf,e1tto meke the lumber folks jut a little prouder of the

industry they are in, and of what it meenr to the world.

ln our initial announcement in the July FirEt, lg22 issue, I said in this column concerning the new paper:

"We believe that there is a wonderful opportunity for The California Lumber Merchant.

"It will cater to every district of California, and to every branch of the industry.

"To the dealers it witl fundsh the latest news and markets, and will seek to help them with their advertising, their sellingr their service, equipment, etc.

"It will print the news of the rnills, and will seek to wisely exploit to the world the great forests of the state and its timber products generally.

"It will endeavor to act as the vehicle for the transportation of lumber news and ideas to and from every part of California, and every division of the industry.

"It will endeavor to spread the Gospel of cooperation and believea there is much need for that work in California. lt believes in Association activi. ties-in men getting together to help one another to the end that the public may be the better served.

"It will prictically and fearlessty handte alt subjects that arise affecting the lumber industrv of California. ttlt will cater to no particular part of Calirfornia, but will work to give all parb of tte rtate eqrnl reprerentation in itr columns.

"It will work in everlr way for tbe best interertr of the lumber industry in the whole state.

"And we will particularly try to invest the lumber business with the enthusiasm that we feel for ig with tfie sentiment that we aee in it, and with the help that the title 'Home Builders of the Nation' confer upon iLtt

THIS war our pronouncement.

Have we kept the faith?

15 STEAilIERS

Dependability of supply is one of .the strongest factors oftnit .ont.rn in iupplying the lumbertrade of California.

With 15 steamers in constant service between the tidewater mills of the Northwest and the California ports, transporting the product of our own bigmills and of tU many imptrtani mills from whichwepqchaq, our reputation as a dependable source of supply is well maintained.

Los Angeles San Franeisco

The Mystery Solved

By ADELINE M. CON//ER

Just a yerr ago ran attractive stranger came to 9ur. lrome 3"king for admission to the fimily circle, (wit! a place rmder the reading l"rnp) and demanding a certain portion of our time and attention.

"My credentidr are impeccable," said the brisk n€rv-GornGrp "Itm the - brain child of Jack Dionne and the baby brother of the Gulf Coast Lurnberman both of whom reem to have won your entire confidence and approval."

j'1yo.gh saidrt' we replied, and with that we very gladly opened wide the door, and since that time we have found in the California Lumber Merchant an unfailing rource of inspiration, inrtructior4 and good cheer.

_ The child porrerge! 14 full mearure that ..pricelecs ingredient" of which he apoke upon the dav of Irl" fit"! appear.nce, "the honor, and integrity of him who made him;" and he har rtuck like a li1np"t to hir declaration of faith, teaching and proclai_ming at all times that "honor, integrity, wbr! end service are tte foundation upon which all succerrful busine* must be built."

He har infused into the lumber industry of California more than a modicum of his own ardent optimirm, and he har come to us individuatly with inrpiring messages of good cheer, helpful suggestions for tbe betterment of our daily work in office, home, and store; rapier-like thrusts for our shortcomingr, creative thoughts with which to brighten the pattern of our liver, and has furnished us with an abundance of the aort of intellectual and spirit- ual food that tends to strengthen charactq and mind by giving us a broader outlook over the world of affairs, and producing within ur a kindlier spirit toward our fellow men and women. He has given us the tonic of laughter3 he hac revealed to * thg beauty that lies in a seemingly comlrronplace round of duties, he has pointed to the rtarc.

In celebrating the first anniversary of the birth of such a child; we stand confronted with a marvel of growth and development for which Nature ofiers no_precedent. There have been no anxious days and nights dunng which we prayed high heaven io "8pare the chee'ildr" no feeble, fdtering steps for ur to guide with colicitous care, no agonized cutting of firet teeth, no idle moments, no inarticulate soundr and renrelers babblingE, no childish tricks !o "put away." From the very firut the California Lumber Merchant har thought, spoken, and acted

like a man. And so it is no wond'er that we ane confused, amazed, and incredulous, in the presence of this mature being whose little year of lifi we are asked to commemorate and to whose party we have been gracioudy invited

Now it har been my privilege to rolve the myrtery, and I hasten to tell the story, fearing that if I hold my peace some may be led to believe that orr hurky youngster is fooling them, "trSring to put something overrtt or practiising an rmcanny type of modern white magic.

The California Lumber Merchant b NOT a CHILD, never waE, never could be. He rprang from the brain of Jack Dionne as did Minerva from the head of Jupiter, "matrre and in complete ar- mor." He carne to ur equipped with wirdom gained in the greet rchool of experience, and with the deeper and more rubtle knowledge which the mature mind and the kindly heart comprehend. He came fearlesdy, with clear-eyed virion; ready to fight the good fight yet bearing in hir hand the olive branch of peace; and he came eminently capable of preriding over the wondrous artc of home-relling, home-building, and home-making.

And so we may approach the erstwhile stranger not with childish toys, comical grimaces, and babbling tongues; but with the firm handshake, the hearty congratulations, and the earnestly expreesed hopes for a bright and prosperous futrre, which he has so richly eerned in ttthe year thatts awa.tt

The California Lumber Merchant is a delightful and inspiring guide, councellor and friend. We re- joice in his size, strength, and independence. We have been uplifted by his virion, thrilled by hia corrage and made joyous by hir laughter. We're wishing that all the good gods and godessel rnay pre- side over his destinies, giving to him the rturdy strength of our sky-fretting redwoodr, the clear wis. ion _of a prophet, and the tender, believing miracle working heart of a child. dnd we're rem-mbering that-

Back of the volume we treasure, itr maker ic hinted and ,hidden,

Into the pagec that cheer us, the soul of the scribe hes been bidden,

Under the wordr trhat allure ur, the wisdom and rollicking fun,

Lier the dream in the heart of a leader, and the man and hir task are ar one.

Wean)er Supremecy

SeIf-Euident

It is the supremacy of achievement. Thous' ands of buildings of all types today bear witness to the superiority of "Wea oer" Roofing.

Quit handling ordinary roofing. Resolve right now to cash in on "Weauet" goodwill.

The men back of "Weauer" Roofing know from experience that it pays to "deliver the goods.tt Consequently, you can bet your bottom dollar that "Weaoer"Roofittg will keep your customerts roof weather-tight. It is made to do so. It is tested"'every inch of it ---to do so. It is definitely guaranteed to do so. And, a Weaver Roof Company guarantee goes.

Northern California Lumbermen Show Much Activity During Past Year

In reviewing the lumibermen activities of the past twelve m,onths in Northern California, we find that many things have been accomplished, that have resulted in muck betteiment to the industry. All the as,sociatio:rs and organiza- tions representing the industry have been active; ieveral new organizations have 6een formed; all matters of importance pertaining to the lumber business thatrhave tr...riitrted action have been ably supervised, and supported; and the results perfected through all age:rcies has created a wonderful spirit of cooperation among the mem,bers of the lumb€r fraternity.

One of the biggest issues of the y.ear, and of vital importance to the lumber industry of the entire state, was the fight against the Housing Bill. All the lumbermen of the state are familiaq with trhe sweeping victory th,at was won at the polls last November and it is gratiflng to know that the "little wooden shingle" was not outlawed. This victory, necessitated m.uch hard work but the lumbermen of the state was behind the movement to a man.

October 28, found a new organization-form,ed; the California Retail Lumbermen's Association. This meeting had a representative gathering of the retail dealers of the state in session at t'he Whitcomb Hotel, San Francisco; C. W. Pinkerton, Whittier, was elected president; Fred Connor, Sacramento, first vice-president; F. Dean Prescott. Fresno. secondr vice-president; M. A. Harris, San Francisco, third vice-president; Herman Freese, San Francisc,o, Treasurer:. and Jessie Eggel,ston, San Francisco, Secretary. Owing to other business interests, Mr. Freese was unable to acl as treasurer and resigned; Mr. M. A. Harris being appointed to act in, his place. On April 14 of this yeat, a{ a directors meeting held at Fresno, A. B. Wastell, was appointed manager. The association has taken an active interest in Iumher matters in the state and only recently sent o committee, consisting of C. W. P'inkerton, Fred Connor, ancl Jessie Eggelston, to Sacramento to take up \ /ith the Legis- Iature the matter of new amendments to the new Housing Bill; these amendments were added to the bitl and is nori satisfactory to the Ium,ber interests of the state.

_ _Novemiber 23, 24, and 25, found the Western Planing Mill Congress in session, at the Palace Hotel, San Fran-cisco. This convention was followed with much interest by-the lumrbermen of northern California and many planing mill operators from all parts of the state were in attendancJ.

C. D. LeMaster, Fresno, was elected president; C. E. Cowden, Portland, vice-president; and Geo. Cornwall, Portland, secretary and treasurer; to act for the ensuing year. PortIand was .selected for the 1923 convention.

On September 14, four lumbermen of prom'inence were San Francisco visitors; L. R. Putnam, directing-manager, Ben S. Woodhead, president; Joseph E. Davies, general counsel ; and Dwight L. Hinckley, director, as representatives of the American Wholesale Lumberm,en's Association. They were guests of the San Francisco lumbermen

at an excellent luncheon at the Palace Hotel.

?he annual m,eeting and election of officers of the California Redwood Association was helcl during the month of November. The new officers elected werJ J. M. Hotchkiss, Hobbs-Wall Lumber Co., San Francisio, president; Harold A. Plummer, IJnion l,umber Co., San F-rancisco, vice-president; and R. F. Hammatt, San Francisco, secretary-manager. J. M. Flotchkiss; Harold A. plummer: W. S. Burnett, Hammond Lumber Co.; Fred V. Holmes. Holmes-Eureka Lumber Co. ; and, P. C. McNevin, pacific Lumber Co.; were elected directors.

The annual meeting and election of officens of the California White and Sugar Pine Association was held on Tanuary 25. For the ensuing year the following offi]cers were elected; Frank H. Lambert, general manager of thej McCloud Lumber Co., president; George D. Oliver, vice-president of the Hobart Estate, vice-president; E. H. Cox, Madera Sugar Pine Co., treasurer; and C. Stowell Sm',ith, secretary-manager. The annual report for 1922 was read by secretary-manager Smith ; his report reflected the most substantial progres,s in the history of the association, and brought out the facts dhat the association policies and activities are now firmly established, not only locally but throughout the United States.

The San Joaquin Valley Lumbermen's Club was very active throughout the year. On September 16 and 17, was the annual outing and picnic to Huntington Lake. A large number of lum'bermlen, together with their wives, families, and friends, attended the picnic and a wonderful time was enjoyed by all. The annual meeting and election of of., ficers of the club was.held at Fresno in January; J. C. Fer-..{f ger, Fresno, was reelected president; Elmore King, Bakrsfield, vice-president; and Frank Minard, Fresno, secretarv. One of the most entrhusiastic meetings held by the club was on April 14; the members were addressed by the representatives of the Fresno County Raisin Groweri Association, regarding the reorganization and refinancing of Raisin Growers Association. The memlbers of the -San Joaquin Valley Lumbermen's Club should be highly complimented, for the activity they displayed in making the Raisin Growers drive so successful.

During the past twelve months, the Sacramento Valley Lumbermen's Club, have had m'any successful meetings and interesting trips. On O,ctober 27, the clu'b membels Were t'he gue'sts of the California Door Co., at Oakland, where an inspection of this large plant was made. The annual meeting was held on December 16; the officers elected for the ensuing year were E. J. Robie, Auburn Lumber Co., Auburn, president; and Earl E. White, Californi,a Dood Co., Folsom, secretarv. During the month of April, the members journeyed to Pittsburg, where an inspection of the Redwood Manufacturers Co. plant was made. Mav 19, forrnd t'he members at Chico, as guests of the Diamond

(Continued on Page 109)

When you have qualified as a Modern Building Merchant you will have filled your mind, your €y€, and your soul, with a vision of a perfect home town.

MY FAVORITE STORIES

fu Jact Dionne

Age not guaranteed-Some I have told for 2O years-Some less.

PICK MAH FEET UP

An American offrcer who war mking hir way elong a torn-up road in a lector that war being fairly rained-on with Gerrnan rhellr, heard voicer that reemed to come from tte bottom of a greet rhell crater alongeide tte road. It war the dead of winter, there war mud to the knees werywhere, and the yawning ehell-holer were'mortly caverns of mud and dime, that clung to feet and cl,othing in almort overpowering volume.

The officer rtepped over, and looked down into the rhellhole, and there at the bottom wa! l colored roldier, down on hir kneer in a rea of mud, and he war praying from tte bottom of hir heart, and hb prayer ran like tth:

"Oh, Lawd, pick mah feet up! Ob Lrwd' pick mah feet up! Oh, Lawd, pleasq PLEASiE pick mah feet up!"

"\f,fhat do you mean, pick your feet up?" called down the officer to the prayerful darkey.

"Ah mean PICK MAH FEET UP; dat'r what ah mern' ruh! Ah wantr to leave dirhere awful place, an de mud ir ro deep ah caint rur, but if the Lawd will only pick mah feet UP, Ah'l put'em down, and we ruttinly will tnvel."

COOS BAY LUMBER CO.

Manufacturera of Douglas Fir and Port Oxford Ccdar.

Sawmills, Marshfield, Oregon.

Distributing Plant, - Bay Point.

Annual koduction . 2(X),(XX),0(X) Fcet

GENERAL oFFtcES:lI3 ?*:H.?""

Los Angeles Building Permits

Los Angeles continues to startle the rest of the civilized world with her building permits.

Fsr the first half of. 1923 they are remarkable, holding third place among the cities of the United States with much ease. Only New York and Chicago are ahead of her.

The following are the detailed building permits for Los Angeles for the first five months of 1923, up to June first. While the June figures are not all in yet, it was evidenced up to the 20th that they would come fully up the average for the first of the year. It will be seen that the total for five months was 78,810,500, an average oI 15,762,1O0 per month, and will probably bring up the first half of the year to a total of about $95,0001000.

Factories

Flats

LumDer California Consumption Facts

Here are some pertinent facts concerning the c'onsumption of lumber shipped by cargo into Californi'a: During the year in which The California Lumber Merchant has

in existance, the following were the receipts of lumber at the Port of Los Angeles:

T'lhis is a total of,1,477,W,000 feet of lumber shipped into this port in 11 months. The final month of the year is lune, 1923, which is still incomplete as this is written.

However up to and including June 20th the shipments totalled 118 cargoes, carrying 118,1'14,000 feet o{ lumber, so it is very safe to say that the 'totals for June will reach 150,000,000 feet. Add this to the total shown above, and we have a grand total of 1,67,000,00q feet for the twelve months.

To state that this is the biggest twelve 'months this port has ever known is sta;ti[rg it very mildly. This of course includes shipme:rts of Redwood from Northern California as well as shipments into the state from the Northwest.

The s'hipments into this same territory for the first six month of last year, l9Z:2, totalled 417,&6,4n feet, as against 9ffi,980 for the sa'me time this year.

WE ARE PANEL HEADQUARIERS FOR SOUTHERN CALIFORNIA

We carry the largest stocks of standardpanels in this territoryready for prompl delivery to purchaser.

(lUR PANII. sT0c[s

Bataan Mahogany

Panels, l-4, 5'-16 and 3-8, both 3 and 5 ply, both one and two sides good, l-16 inch facc vencer. Also piano bench tops, table topc, counter fronta and drcsscr tops; venecr l-10 and | -l 6 inch aliced.

Philippine Duali

Panclq l -4 and 3-8, 3 and 5 ply, one and two sidcr good.

Also piano bench topa, countcr topr and table tops.

Standard Panels

Full lincr of pancls, ready for ehipment, of TOBASCO MAHOGANY

RED GI,M BIRCH

BASSW@D WAIJTIUT

ORSGON PINE ELM

QUARTERED WHITE OAK

PI.AIN WHITE OAK

OurParticular Special Bataan

We have an enviable reputation for speedy service, dependible and well assorted stocks, and a square deal for every customer.

A Typical Betrrn Pucl

California Lumber Associations Have Active Year

'Ihe past year has been ar important one in lumber Association work.in California.

Not only have all the older associations progress6d activell during the past twelve months, but several new organizations have come to life that are playing a very active part in the lumber life of the state.

Last October t'irere was a general meeting of retail lumbermen in San Francisco, in response to the call of the then existing California Lumbermen's Association, a year okl organization of a11 lumbermen of a statewide character. At the San Francisco meeting it was decided to change the organization to a strictly retail statewide association, which was then and there done, called the California Retail Lumbermen's Association. It is progressing nicely, with C. W. Pinkerton, o{ Whittier, President; A. B. Wastall, of San Francisco, Manager; and Miss Jessie Egglestln, Secr,etary.

' Another important inew lumber association of the past year organized llst November is The Los Angeles District Lu,mbermenls Club, a retail organization covering Los Angeles a.td its immediate vicinity of which E. D. Tennant is Secretary-Manager. It is prosperous and growing fast.

The Lumber Salesmen's Club of the Los Angeles District is an organization ,of retail lumber salesmen of the Los Angeies district4 of which E. D. Tennant is President, M. F. Curtze is Secretary, and Chas. Elliott is Vice President.

The Coast Counties Lumbermens Club is the newest lumber organization in the state, having been organized Jane Znd, 1923, covering the Sali,nas Valley and Monterey Counties. C. H. Griffen, Jr., Santa Cruz, is President, and A. M. Sinclair, Santa Cruz, Secretary. It will'meet monthly.

During the spring ol 1923 another association event of

importanqe transpired when The Western Retail Lumbermdn's Association, with general offices in Spokane, 'Wash., opened their Southern Bra4.g!.OT:. in Los Angeles.

The chief lumber organizations ofi Cdlifarrtia,'iri addition td the above;ihat are progressing steadily and in excellent .r ;.. r{ health arifie present time, are the following:

ihq Lumber Association of San Francisco. .., ' l:

The Lumbeimen's Exchange, of Los Angeles. :''.'.

"The Lumbiii'salesmen's Club' of San Francisco.

The Southern California-Rtitait' Liimber Dealers Assoclatton.

The Orange County Lumbermen's Club.

lllire San Joaquin Valley Lumbermen's Club.

The Central California Lumbermen's Club.

The Sacramento Valley Lumberr-nenrs Club.

The Douglas Fir Club, of San Francisco.

The California Redwood Association.

The Cal. Sugar & White Pine Association.

The Unitecl Sash & Door Dealers of Southern California.

Modern Lumber Yard at Stockton

ture in this room is also of oak, and irr the floor they have used four grades of oak as a display of their various qualities, clear plain, select quartered, select plain, and No. I common.

The President's office is trimmed in American Walnut, the floors are of clear quartered white oak, and the furniture of American Walnut.

The shipping department contains pine panels and trim, aurd the floors are of Maple. The passageway leading from the main office to the shipping department is paneled in Red Gum, and is floored with No. 1 Common Oak.

One of the most modern, practical, and thoroughly attrac'tive retail lumber plants in the State of California, has just been completed by The Falconbury Lumber Company, of rvhich W. H. Falconbury is President and Manager, at Stockton. Both the office and yard are models of attractiveness and neatness, as rvill be seen in the accompanying pictures.

The office is built on the most progressive plan, keeping in mind in the arrangement, finis'hing, and decoratitng of the interior, the idea of conveying interesting building thoughts to everyone who enters.

The chief'new feautre of the office is the display and sales room, which tlrey are going to call their "Home Builders Library." It is finished in Philippine Mahogany, is attractively papered between the battens, and the floor is of cleir quarter sawed white oak. The furniture is of American Walnut. Tney plan to make quite a feature of this room. equipping it with not only plan bo,oks of every kind that can be had, but also books covering all building subjects, on decorating, heating, lighting, etc. It will be open to the public as a source of building information.

In the main office the panels are in quarter sawed white oak, while the casing, base, and battens, are in clear plain white oak, thus =^howing the contrast in the two. The furni-

The designs of the trim throughout t'he office are such that they might be used in the finest of homes, and the designs in the display room and private office are aimed to show the builder fine materials and workmanship. The painting job throughout, is beautiful. The hardwood finish was filled, given t'hree coats of vartnish, and then hand

rubbed, giving it a beautiful dull finrsh. The idea was to incorporate into the office floors and trim the various trim they will recommend to home builders.

The Falconburj' Lumber Co'mpany has reason to be very proud of its hew plant, and The California Lumber Mer'chant congratulates them on their prolressiveness.

Lumber Production of California

According to Government Forest Service figures, there was 381 billion feet of commercial timber standing in the State of California. Those figures were computed"about a year and.a half ago.

It is interesting to note at this time, the rate at which this tim,ber is being cut. Of course it is understood that probably great quantities of this timber is inaccessable, yet the grand total is staggering.

According to the best available production figures, there was ctlt between January first and July first, 305,500,000 feet of Redwood in California.

From the best sources of information the following are approximate production figures from January first to-July

first of the following other commercial species:

Add to this the Redwood production for the same period, and we have a total of. 760,636,118 feet of lumber as the total production of the state of California for the first six months of 1923.

Rail Shipmenta from Wiltipa, Wheeler and Eagle Lumber Co.'s Mills

Sanded

Moldings, Doors from Tacoma Planing Mills, Inc.

Unl:ading OLD CROWTH YELLOW FIR logs from log cars to poni! at our ORECON and WASHINCTON MILIS. From upright boom sticft shontn a cable is run down under cars anil then over lop of logs and hoolTed to them; Ihey are rolled ofr by power.

Catholic school erecled in 1870. nol, being ilivrcntleil for ils sound Redvood lumber.

Old Landmark Built

of Redwood Becomes a New Home and Barn

IF|Y-THREE years ago

Father Henneberry built this

Catholic school for boys at Alton, California. It is now being torn down for the Redwood lumber it contains.

After half a century of exposure to rain and sun, the Redwood lumber and the shingles are as sound as the duy they were nailed in place. They will be used in the erection of a new home and buildings.

Redwood never rots. A natural, odorless preservative which permeates the fibre during growth protects. Redwood against all forms of decay and against insect activity.

For exterior construction purposes no wood surpasses Redwood in durability. It costs no more than other woods of equal grade that can not compare with Redwood in rot-resistance.

Reduood should be cpecified lor

Exterior Conrtruction

Siding, clapboards, shingles, door and window framesgutter!, eaves, water tables and mudsills

-porch rail, balusters and columnsmouldings and latticepicket.s and fencingpergolas and green-houses.

Interior Finich

Natural, stained or painted.

Rodd Redwoood

Block Floorr

For factories, machine shops, found- ries, offices, stores and private residences.

Indrutrial Urcr

Tanks and vats for water, chemicals and oil - factory roofs and gutters.

Wood Specialticr

Caskets and burial boxesincubators, ice cream cabinets, cigar boxesfurniture manufacturing, etc.

Railroed Urcr

Ties and tunnel timbers-signal wire conduits and water tankscar siding and roofing.

Farm and Dairy Uler

Silos, tanks, and troughs-hog feeders and implement sheds, etc.

C har acteristic r esidence Reilwooil bungalow cornice, and columns.

Saa Fruclrco lll Califoralr St. ath _& MriD Lo Aajrlcr Scotip uunmai-CoGty, crt. cGntrd Bldrn

Tb Latgcsl Montlacttrcrt and pirdri}rylott of Celllotrlb Rcdtood

Ngwsy Ngws t'".T"t1t"over

STANDARDIZATION OF STRUCTURAL TIMBER

At its last meeting the Consulting Com,mittee on Lu,mber Standards approved, the following recommendation on structlrral timber grades wrhich originated, with a subcomrnittee of the Lumber Manufacturers Standardization Committee.

"The Committee recommends that all structural timbers be divided int,o two general divisions to be known as "Standard" and "Common;" the "standard" to include that timber com,mercially known as Merchantable Longleaf in Southern Pine and Selected Common in Douglas Fir; the "Common" to include those grades designated as Square Edge and Sound and N,o. 1 Common in Southern Pine and No. I Common in Douglas Fir and that the present specification of the regional associationS be revised along the lines of the Forest Products Laboratory's recommendation so that the grades may be given a definite working stress."

A. D. M'KINNON BUYS NEvr' YARD

Mr. A. D. McKinnon of McKinnons Lumber Yard at Hollister, has completed the purchase of the entire plant of the San Benito Mill & Lumber Company in the sa.me city.

This yard was owned by Mr. T. Sciodhetti who has been engaged in the lumber and building game in Hollister for some time. The yard burned a year ago, and the former owner has just completed rebuilding the mill and warehouses.

Mr. McKin:ton announces t'hat he will continue opera-

tions at this ya.rd on the same lines established by the former management.

NEW YARD IN BELL

C. A. Hiller and J. Neilson have opened the Tweedy Boulevard Lumber Compary, at Bell.

This new concern will handle a complete line of building r.rr'aterials as well as a planing mill.

ADVERTISING NOVELTY

The H. W. Koll Company of Los Angeles, wholesalers and jobbers of panels, veneers, wall boards, etc., and origin. ators of the famous Kolco panels, are mailing an advertising novelty to the trade that should find favor. This is a cardboard box containing six six inch round samples of Upson Board, one of the wall boards handled liy this company. On the face of each piece there is a clever rymb, suggesting that it might be used as a table mat, to protect table tops from hot and cold dishes. Dealers will no doubt use these to advantage in distributi:rg to their customers, assuring the H. W. Koll Company of some lasting publicity.

LONG BEACH RECEIVES MUCH LUMBER IN JUNE

The Municipal Docks at Long Beach were crowded to capacity during the month of June, and authorities report heavier shipments of lumber through that port during this month than for any former like period.

THERE ARE ONLY A FEW DEALERS WHO ARE NOT ON OIJRBOOKS.HOWEVER, AS NOAH WAS 600 YEARS OLD BEFORE HE BUILT THE ARK, WE STILL HAVE HOPES OF RECEIVING YOUR v ARrou s rN QU r R/ES SOON.

Hold Out Your Hat For All the Waste

UILD a house with Schurnacher Wall the ready prepared, pre-shrunk wall terior andexterior.

Board--for in-

Then gather up all the srnall waste pieces. You can put them into a hat.

Schurnacher Wall Board comes in convenient sizes. All waste is eliminated. Easily and quickly applied. Schurnacher Wall Board is one of the most economical forms of building :construction.

Durability, perrnanency, and low,co st--o-f up-keeP are further ieasons wht Schurnacher Wall Board is so economical.

But be sure and get the genuine. Look for the trade rnark on ev6ry piecd. Andshun ttre chea-p substitutes as you would the plague. Th"y will cause you endless wofflr and cost much more in the lorig run. Ask youflurnber dealer,-carpenter or contractor about Schurnacher Wall Board.

Service ! auality Hardwoods Your

at

Ready for shipment on a one line haul to California

Here is a view of an alley at the biggest, most modern hardwood mill in the world, operated by this company at Voth, Texas. Anything and everything in Southern Hardwood lumber, ready for delivery.

I(IRBY.BO]I|]I|TR I.UIIIBTR CO.

HOUSTON,

TEXAS

Harry T. Kenda[ General Saler Agent

A Loan Institution That Insists on "2x4" Studding

By H. E. HOSSICK, Manager Application Department Securi4t Housing Corporation, Los '{ngeles

It taftes a tangible concrete thing like a 2x4 to make an impression on lome people.

A 2x4 makes a deeper impretrion than a 2x3.

When the Security Housing Corporation annourced its ability and willingnecs to make 70% buildihg loans for people of moderate means, it naturally aroused interest everywhere.

Lumber dealers and material dealers were intereqted. They became more interested when they learned of the Security Plan and how it practically guaranteed full and proftpt settlement of all just bills. They learned that credit, collection and legal departments were unnecessary on curity" jobs.

But what has this to do with 2x4's?

Jut this-that the Security Housing Corporation cannot afford to make tttop-heavytt ten-year loans on flimsy hotrres.

A houe of 2x3 frame may be staunch, but it is not nearly ro apt to be as onc of 2x4.

2x4 rtu&, 16" o.c., double top pliater, 2x4 ceiling joistr, 2x6 floor itists, 16" o.c.r 2x4 underpinning also 16" o.c., 4xG girderr on 4x4 poot+ thele few of the Security Houdng Corporation minimum lcguirementr, phu careful inrpectionr and plur other thinge in keeping, help make for hone*, well-built hourer that will laEt indefinitely.

A 2x3 or a 2x4 ir 'only as rtrong as itr weakeet part. But if a 2x3 hac a 2" knot that cutr down itr rtrength two-thirdr, it is obviout that a 2x4-with the came knot-ie twice ar rtrong at an €t(perue of only onethird more footage;-and that ir rough! A 2t4 b more tlnn one-third rtronger than a 2x3 on horizontal tpa$.

But 2x3 and 2x4 are almort never used rough. When eized they become l3/4z2sA "o6 1s7nx3s/+, gdrrd a little figrning will rhow that by paying for 33 l-3% more footage the builder will get 36.3% morc

It ir not a prodigioru difference. But it has a wonderful effect. A! raid above, it taker a 2x4 to make an imprerrion on rome people. And the general prychological effect ir to gain sturdier, more rolid conrtruction \

*t"'i*":ec.rity

Howing corporation charger for itr rervicc. Itr rendce promiler better housea lt will be continuing to promire and to fiirance only better houses for a great many years. And itr officerr, who have been build' ing more or leet for the last 2O yeans, and know the value of good conrttrrction, want their houser-ten to twenty year.a from 1ery-[9 command a' premium because of the guarantee as to rturdy conrhrction originally.

It would be intene*ing to calculate the increasq in total lumber demand that would result if 2x3lr were universally dircarded. But instead of adding to C,alifomiatr total housing cort it would, in 'the end, reduce it for the perfectly familiar realon tfiat a ohrrdy old house will yield to repair and rcmodelling. What can be donc, 2O yean from now, wirh "mort of thc 2r3 hourer thnt jrut "get by" the city iupcctorl or (outride of citicq) irrt berely rtind up?

A MISSOURIAN

is hard to convince but, once you show hlm, he becomes your best customer, because he knows what he wants.

Now here are a few thlngs you can show him:

LOOKS: Take him to the nearest shingted cottage. You can tell REDWooD shingles at a glance by the way they stay put, by thelr rich color, unstreaked and unfaded. Ask the owner how many years those shlnlles have been on.

INTERIORS: There is sure to be a lovely little church nearby, finlshed in REDWOOD.

DURABILITY: Here is your chance to make that Missourian open his eyes. Visit the tannery; eee of what wood the vats are made. Go to the factory-the tanks there are made of REDWOOD. Ask the foundryman of what material he makes his patterns. REDWOOD, of course, because itis so easy to work. REDWOOD boards seldom split when nailed, like woods with alternate soft ahd hard streaks.

THEN even a Missourian will be satisfied with your answer to the questiop-

ME,MBER MILLS

Alblon Lumber Cornpany

Dolbeer & Carson Lumber Co.

Glen Blair Redwood Company

Hammond Lumber Company

J. R. Hanify Company

Hobbs, lVall & Company

Holmes Eureka Lumber Co.

Little Rlver Redwood Co.

Mendoclno Lumber Uompany

Northwestern Rbdwood Co.

The Pacl0c Lumber Company

Unlon Lumber C,ompahy

Bentley Lumber Company Feature at

Exposition

Possibly never before in the history of Building Material Merchandising has a more unique, practical and creative plan for instilling desire for homes and general interest in home building been conceived of, adopted and executed. 'fhis progressing firm enlisted the united support of Glendale's high school students by giving a number of attractive prizes, pnd so worthy were the inducements and so great was the interest shown, studies were virtually forgotten by those who entered the contest until they had exercised their talent in creating rvhat each thought would 5urely cop the grand prize.

Terms of Contest and Awarding of Prizes

Contest open to all Glendale High School students. No restrictions as to one or two-storv.

One-story home must contain five, six or seven rooms (optional).

One-story home to contain not less than 900 square feet, nor to exceed 1400 square feet. All rooms must contain not less than n.inety square feet.Breakfast nook, bath room, screen porch, hallways, not classed as a room.

Scale of floor plan rl inch to I foot.

Floor plan (drawn wit'h pencil on tracing paper), showing arrang'ement and size of rooms to accompany r.r.rorlel.

Home must be patterned from Spanish design.

Scale of model not over /z inch to 1 foot nor less than r/g inch to 1 fodt.

Basement considered a room.

Two-Story House

Two-story home must contain five, six, seven rooms, (optional). or eight

fwo-story horne to contain not less than 11100 square feet, nor to exceed 200O square feet. All rooms must contain not less than 9O square feet.

Breakfast nook, bath room, screen porch, hallways not classed as a room.

Scale of two-story floor plan r/t incb to 1 foot.

Floor plan showing arrangellrent and size of rooms to accompany model.

Home must be patterned from Spanish design.

Scale of model not over I inch to 1 foot, nor less t}m;n l( foot.

Basernent considered a room.

Plans for Judging

"The prizes will be awarded by a committee of three architects who shall judge each floor plan as to arrangement and general accuracy. The models will be judged as to correctness to detail and artistic appearance.

All models and floor plans to be ready for inspection May 23, 1923. Models will be placed on exhibition at the Glendale Industrial Exposition.

Ideas and any additional information wanted will be cheerfully given at this address. Contestants are at liberty to consult our plan department at 460 West Los Feliz Road.

(First prize, $35.00; Secon<[, $25.00; Third, $15.00: Fourth, $10.00; fifth, $5.00'; Sixth, $5.00-; Seventh, 95,.00."

It won't be hard for those reading this article to conceive of the wonderful amount of publicity the Bentley Lumber Compan-v received, not only from those entering the contest, from their parents, friends, etc., but during the ten days these n-rodel miniature homes were on dlsplay'at. the (Contiaqed on Next Page)

Write

Because Long-Bell Oak Flooring is made from the selection of only the best rough oak lumber;

Because it is aid dried, kiln dried and manufactured only under modern methods and with modern equipment;

Ebcause Long-Bell Oak Flooring is graded by high class graders, inspected by the chief inspector and his assistants, and is manufactured under the supervision of experienced oak fooring men;

Long-Bell Oak Flooring has become known to lumber men and home owners as "The Perfect Floor"'

Long-Bell Oak Flooring can be identi' fied bv the Long-Bell trade'mark on the back of the Piece.

f or the boofrlet. "The Perfect Floor" dhich tells lron, it shoulil be laiil, fnisheil anil careil for. It is free.

Wheeler, Osgood Also Celebrates

Robert S. Osgood of The Wheeler, Osgood Co., celebrates annlwersary together

On Jrrly first last year Bob Osgood and the California Lumber Merchant made simuitaneous appearances in Los Angeles and after a year on the job handling the afiairs of the big Tacoma door and panel manufacturing firm, in this territory, Bob seems to have found the atmosphere just as healthy for growth as has the most thriving infant in the history of lumber journalism.

Immediately upon his arrival in Los Angeles O,sgood developed a new slogan which has been the foundation of all of the activities of lhis company since he has been here"Your Service is Our Pleasure." When Jack Dionne welcomed him into our midst this slogan was one of the outstanding features of Bob's part of the conversation, and a year from the day it was first used it is going stronger than ever, having appeared at least once each ,month in connection with "'WOCO" adverisements in the California Lumber Merchant, for Mr. Osgood is an advertising enthusiast.

That this phrase has been lived up to in spirit and deed by the Wheeler, Orgood organization is attested by the great number of warm friends that they have gained and the splendid business that has been coming to them, for Bob Osgood seems to have been tireless in his efforts to

create a better understanding between the Northern manufacturers and Los Angeles buyers. His prime purpose has been to conduct.Wheeler, Osgood operations for the good of the general cause of co-operation, mutual help, service and the well-known quality of Wheeler, Osgood products that the interests of the trade can be fostered to the betterment of all concerned.

The factory at Tacoma has just been through a year of improvement and expansion, unparalelled in its history; a year that has placed it in the front rank of door and panel manufacturers with the largest productior of any stock factory in the Northwest and with an enviable reputation for combining quantity production and quality products. They now have their own timber, their own sawmills, their own panel plant and their own door factory, which together with the warehouse here in Los Angeles mean real service for this territory.

Bob Osgood seems to have been bitten with the Los Angeles bug severely and likes the town, the prospects and above all the people, waxing particularly enthusiastic and sincere with his thanks to those good friends to whose assistance he credits what success he has had here.

with California Lumber Merchant.

WESTE R]I STAT E S LUM BER GOI

605 FIFE BLDG. San Francisco

We sell almost exclusively to retail lumber dealers.

We Sell

Douglas Fir

White Pine

Sugar Pine

Cedar Shingles

Spruce

Redwood

Hemlock

Soutihern

Why The Concatenated Order of Hoo-Hoo

By C. D. LEMZSTERS, Fresno, Supreme Senior Hoo-Hoo

Ff,ave you ever been in real trouble: Financial, commercial, personal, etc? Have you? If so, to WHOM did you go for advice? A friend, a stranger, or sworn enemy? It is a cinch that you did not seek the advice of the latter, and very doubtful if you called on a stranger. In 99 ti'mes out of a hundred there is only one way out-through a FRIEND.

How did you accu,mulate that friend: by never associating with him; never favoring him; or did you at times go out of your way to be sociable, to extend him a favor or re:rder a distinct service ? You bet you did, and therefore when you needed a FRIEND you called on the ONE with whom you had enjoyed friendly relations, didn't you?

Yep, and that's the reason YOU should associate with your brother lumbermen, HOO-HOO BROTHERS, favor them, render them a distinct service when possible, and above ALL provide them CLEAN competition.

And when trouble comes you will always have a FRIEND on u,'hom you can ,call for counsel and UNDERSTANDING sympathy which will help materially to straighten things out. You cannot get along without competition in the lumber business (or any other for that matter) and it is much better that they be friendly.

HOO-HOO philosophy endeavois to demonstrate the high utility of FRIENDSHIP.

That the theory is sound is the testimony of 33,000 lumbermen who have entered the gardens of the RIGHT and LEFT.

That time does not destroy our IDEAL is proven over a period of 32 years for HOO-HOO FRIENDSHIP never dies.

A HOO-HOO has many friends.

Hoo-Hoo is not a fanciful order but instead, a most prac-

GALIFORTI IA WII ITE

FAUL BUNYAN LATH, sheathing and lath combined in one piece" A perfect bond for stucco. A solid job of sheathing. One less item of material to buy. Reduces cost.

tical organization, ever w,orking for the development of higher ethical standards of business relations, and a more comprehensive understanding of our obligation to society.

HOO-HOO is a human forest of Brawn and Brain matching its activity against the natural forests for higher utility, conservation and perpetuation of one of the greatest resources of the Nation.

Lumbermen owe it to their individual business, and the industry as a whole, to ass.ist in the great work Hoo-Hoo is doing. If lumbermen are to ,make the most of their business and achieve the best for the indus,try, they 'must courageously apportion their time and efforts among things justified.

California lumbermen have sensed the noble function of Hoo-Hoo, and responded with their members,irip and active support, and as a result, California is the Leading HooHoo State of the Union.

And now let us take stock of the effect. as merdhants make inventories of their goods.

'fhe lumber business in California has remained more stable than any other portion of the United States.

There is a greater degree of Cooperation between individuals and districts than elsewhere. And there is a greater organization effort to serve the home builder with expert advice, plans and inform,ation to aid him in the development of his home, which is creative of business and many other equally beneficial results, all ofwhich are traceable to the FRIENDLY interchange ,of ideas which can onlv come through FRIENDLY acquaintance. That is, "'wHY?"' HOO-HOO.

HOO-HOO developes that FRIENDSHIP.

The door of Hoo-Hoo is open to all WORTHY lunibermen and Hoo-Hoo is worthy of ALL lumbermen. 1

ANd SUGAR PIlIES

Building lumber and Finish. Factory Lumber. Pattern Stock. Wi& clears and uppers for drainboards and shelvittg. Siding and Moldingr, Lath and Shook.

"Largest Producers of California Pines"

Over 2O0TOOOTOOO feet ennually. Continuous year tround production

PAUL BUNYAiI, hcro of old-tim tumber camp fables. lllurtrated bok nailed free. Mention Califonia Lumber Merchut.

Fine Textured, Soft Fibered Vbod

has ever been the preference oI workers and dealers in lumber products, sincd the time when northern white pine set the itandard and supplied our needs.

Wood oI this character is easily worked, responds readily to edged tools' takes nails without splitting and being lree from excessive resinous content or hard streaks, assuies smooth surlases that take paint perfectly.

Particularly are these qualities sought in lap and buqSalgw siding, finish and mouldings-items wUch make or mar the exterior finishing refinements of every well-built home.

Today,California is meeting this prelerence with a qudity-ol Sugar andWhite Pinewhich is the peer, if not indeed the superior oI the oldnorthern species ie produced from the Crolden State'g finest marketed according to etandards eetab' *r"ri",y oI soft textured dmber, grown in lished during nearly hdl acentury of eucthe primeval lorests of Sieras' slopeE, and cesfulcateringtodiscriminatirycu*rera

Try our lattq also' in your nerct car. They are extra eott-

D. H. STEINMETZ,IT., Los Angeles Sa/es Manager

1O21 Tide In3urance Building ' Lc Angeles' Calilornia

Lively Discussion Starts as to Proper Distributor for Insulation

Houses are requi'ring a new layer. House builders are demanding it. It is called "insu1ation."

Building material dealers and contractors have at last got something really new to talk about and sell. The bored carpenter who put the beveled siding on a house wrong side out because he wanted to see and do somethin.g new, should have lived just a few years longer.

Like all new things that are beginning to take hold, insulation has startedJ some lively argrrments. Chief among these is the discussion about the logical retail outlet for insulation. A few years back when only theorists believed iir house insulation nobody wanted to sell it. Today when it begins to loom up as a building necessity there is a lively scramble in several quarters to get in on the ground floor. The outcom,e m'ill be ,mighty interesting for the bag of profits at stake is not small.

Some claim that insulation is a specialty like building hardware and that it should be sold by the retail hardware dealer. Some claim that specialty stores handling insulation and a few other building specialties will com,e iinto existence. And still others say that it is a major building material and as such it should be sold by the established retail building material dealer.

One point all agree upon. And that is the sales and profit possibilities for the retailer who sells it. No amount of pro and con arguments will settle the matter at this early date. Time will tell. The profits are there and they will fall do the dealer or class of dealers who ,get behi,nd the product and push it.

A real adva,ntage will accrue to the dealer oi class of dealers who pioneer-who take hold of t;he proposition at the start. The dealer who establishes himself locally as insulation headquarters will gain a leadership that will be diffibult to overcome.

If local home-builders thave been ,ed,ucated to associate insulation with hardware dealers, or with sorne particular hardware dealer, they will very naturally inquire at the hardware store first when they are in the market. On the other ha,nd, if insulation means to them a building material obtainable at the lumber yard, they will very naturally expect to buy it or have their,contractor buy it alo,ng with the lumber, cement, brick, shingles and paints. Contractors. too, like all other human beings are creatures of habit. If they becom,e accustomed to ordering insulation with their lumber bills it vvill not be such a simple matter to induce them to purchase it with their nails and building hardware.

In considering the retail sales possibilities o,f this new product one has to start with an entirely different viewpoint. Insulation is in a class by itself. No other product in tihe building material field has faced the same unique maketing conditions. In fact there is ,no parallel in the building material field by which to guage the future growth and possibilities of insulation.

Insulation is a major building material which eventually will be used'in every-home; Its use is tod,ay i,ncreasing at

an amazing rate; this is the staring point. 'Some day in the very- near future it will be acclaiired as indispensalte. A few :houses in a neighborhood make it hard to sell an uni,n- sulated house.

Unlike other new building materials, insulation does not displass, nor does it compefe with any ,other building ma- teri'al. It is not like composition ,roofing which mu-st be sold -in cornpetition with shingles. Nor-is it like stucco wh-ich competes with wood siding or face brick. The retailer does not,have to lose one salE in order to gain another when he sells insulation. There is no left ha,nd working against the right. Every sale of insulation is in additioi to the other bill of materials.

_ M-"ry retailers have already to develop in earnest their local markets. They have proved that inJulation is already a big paying ptopoiitiotr. Ther. dealers ate teepin th# investment low but are turning their stock fiequently. Every home-builder is a prospective customer. Cont-ractois everywhere have become enthusiastic boosters and have been the cause of frequent reorders.

Some harw?r€ and lumber retailers who have been interviewed'have been inclined to treat insulation lightly. They favor a_policy of waiting for the market to develop, beforl they take it on or push it. Many of these dealels see a great {uture for insulation but contend that it is up to the manufacturer to develop the rnarket. They claim- further that they connot make any profit as long as they have to spend any time to sell ii.

And fifty miles along the line are other dealers who take justthe opposite view. They will tell you that they already sell insulation and that they are out to establish themselvei locally as headquarters for it. Many of these dealers have given a great deal of thought to this question of handling in.sula_tion. They believe in it and have very definite rea-sons for selling it. Some of these reasons th-ey give are:

It would seem from all this discussion that taking on a line of insulation means a heavy investment. It is nothing of the sort. It is a very simple m.atter for a dealer to try out the sales possibilities of insulation. It can be boug,tit in less than car load l,ots. And the insulation manufacturirs are prepared to furnish sales and advertising helps to aid in moving the stock. It really takes very little on the dealer's part to get started-what comes after depends, of course, upon th,e dealer.

The CALIFORNIA LUMBER MERCHANT will be glad to receive and publish any arguments, pro and con, on the proper distribution of this commodity.

AND VENEERSI

fillin the bi inclusirre order

FacilitiesMean to Lumber B,tyers

tTrnB remarkable raw material resources and the I great manufacturing capacity of Tacoma and Tacoma District enable "The Lumber Capital cf America" fr9quen1ly to -handle, advantageously, large special and inclusive orders.

Remember that here is manufactured eoetything in Pacific Northwest forest products.

Remember that here we have the largest remaining star.rds of merchantable timber.

Remember that here we have, in large numbers, tremendous trees of Douglas Fir, Rd Cedar and West Coast Hemlock, suitable-for "to order" manufacfirre.

And, remember that here we have the stripping facilities, both rail and water, to render quick, efHcient and compretrensive service.

To have your inquiries reach ALL of the lumber manafactrrins interests of Tacomaffirr:;"frir?utrict, uith leasl delas,

TAC0tflA LUIIBERIIIEN'S CLUB, Tacoma, Wuhiryton

Brief History of Lumber Drying

Few people 'fully realize the gr,eat extent to which the kiln drying of lumber has influenced and developed the lu,mber industry to the high position it enjoys today among the nation's leading indistry. Even some lurnbermen are prone to apparently believe that artificial dryin,g came into ,commercial practice about 25 to 30 years, ago, which is of course a fallacy. Some of the literature that flits about occasionally evid'ently attempts to convince people that the dry kiln arrived with the airplane or that it is an enterprise resulting from the world war. Which is only imagination running wild.

It is a positive fact that nothing strikingly new in the method of drying lumber has been economically appli,ed to com'mercial practice for more than two decades. Despite the literature that has heralded new methods that have revolutionized the drying of lumber. Credit belongs only to those who are the most deservin,g and it is due the pioneer kiln 'builders who discovered the principles now so successfully u,sed and established the basis for further developement by several kiln manufacturers, the Forest Products l.iaboratory and others. Th'e three essential factors in lumber drying remain as originally discovered, namely, Heat, Humidity and Circul,ation. These three fa,ctors have

a'bout 1870. Though somewhat cru'cle when compar,ed to the present practical and so highly economical insiallation, it gradually grew into favorable prominence during the 80's. The builders kept pace with the changing and enlarging,mill conditions and developed the dry kiln to meet deman,ds so that from l89O to 1900 it became, a valuable part of the manufacturing equipment in some sections. At this time it was sb decidedly apparent to many mills that their dry kiln boards indicated a difference between profit and loss. In these earlv days when. the lumber industrv was young the dry kiln-through sheer merit proved itseif a new sourc,e of increased profit.

The systems of kilns used from 1880 to 1900 were in principle about as they are used at the present time. These are the "Blower" or forced draft kiln, the "condensing" kiln and several systems of "ventilated" kilns which includes the "moist air" type. Im,provem'ents have been made and are being made in all three types. There are, however, a variety of makes working under each general system. Yet all differing in many details. The essential factors used in drying lumber the past gen,eration are still basic, and, the principle is pr'ofound. Mature knowledge, ripe experience, sound judgment, economic, dependable and practical dry kiln installation are of immeasurable value to the lumlber manufacturer.

Improvements will continue to be made andt details developed to the finest simplic'ity to'make the dry kiln more

always been used and they will continue to be used as long as lumber is kiln dried.

Experimenting is the evil of modern business progress. It stifles individual and collective effort. It creates waste. degrades the value of a substantial produ.ct an'd, deprives an honest business of its moral right to live. The buzzing of the idealist, theorist and faddist can be heard frequently about new patents and the unfolding of the mysteries and complications ,of dry kilns and the drying of lumber. No other branch of the lumber industry would tolerate these things. There is no mystery about logging, or about milling, or even in the selling of lum,ber.' Neither is money wasted upon experimenting or the smooth talk of the unknown and the impractical.

Older lumbermen readily recall the time when it was difficult to find a ,market for the sale of boards at almost any price. Mills would square up the log and rthe side boards were treated in many instances as a by-product. The clear saps that now demand the highest markdt price were form€rly conveyed to the burner, sometimes sold as slab wood or possibly cut 'into boards and shipped green or air dried and disposed sf at a price s'lightly abdve the cost of transportation.

The dry kiln came into commercial use, in a limited way,

effici,ent and serviceable to the manufacturer and the kiln operator. The proper use of temperature and humidity is being emphasized and the necessity of these more clearly defined. Also the tem,perature regulator, the psychrometer and the Humideik, the use of stea,m sprays, scales and heaters for obtaining exact mo'isture content and many other similar devices that greatly ai,d in the modern method of seasoning lumber.

The service of a good kiln operator is highly essential to secure the best results in drying lumber. It is not necessary that the operator be a technical €xpert, though many operators are very proficient in their work. He should know when to raise or to lower the temperature andr humidity and to see that the lumber is properly stacked upon the trucks, also that as even and continuous temperature is maintained and to know when the stock is dried to the proper moisture content. Some dry kilns automatically maintain a proper balance of temperature and humidity and are much easier to operate than others. No dry kiln can operate itself. It depends upon the operator.

The assurance of being a helpful part in the conduct of a business has inspired many men to perform their best work at all times. Encourage and support the dry kiln operator. His work aids other departments to accomplish better ,results. Through cooperation of all workers a business grows bigger and better. In that there is satisfaction.

(From "Moore Facts" published by Moore Dry Kiln Co.)

The way to sell building materials is not to try to at all; simply do those things which will create for that which you have in stock--your goods service.

sell them a demand and your

Reprint from the Humboldt Herald, Eureka, California

Big Electric Mill is Nearing Completion

William Carson and John

First Owners Shipped First Cargo From This Port

,Improvements by the Dolbeer and Carson Lumber cornpany which when completed will cost in the neighborhood of $1,000,000 are now being made and in the course of a few months the firm will be sawing redwood lumber in the rnost up to date electrically equipped mill on the Pacific Coast. With the increased production of the output, the Carson woods will also have to be increased to supply the dcmand for sawlogs, and for this purpose additional equipment both for cutting and railway transportation will be provided.

Little do the old saws at the present mill imagine that they are preparing their own doom. While they sing merrily through mwlog after sawlog on a day and night shift they are cutting the lumiber which is being used in the construction of the new mill. Everything will be new and of the most modern type at the new mill as nothing from the old mill will be used in the new establishment. The old building will be dismantled and the present site used for additional drying yards.

Buildings which are being constructecl and which will house the equipment of the new establishment include: the main mill building ; powerhouse; fuel bins ; refuse burner; planing mills and dry kilns.

Additional and new wharves will be constructed along the water front and although the new wharf will not increase the shipping front materially the new equipment will speed up the loading of cargoes. The additional space along the waterfront will probably make room for one additional ship.

Dolbeer

A reinforced , concrete refuse burner will be constructed and thus eliminate all possiblity of trouble from that source. The new planing mill will be placed between the old mill and the old dry kilns.

New dry kilns will be constructed which will be capable of handling 500,000 feet of lumber. The present kilns at the mill have a capacity of from 100,000 to 120,000 feet. The type of kilns to be used havq not yet been decided upon but they will probably be patterned after the ones now in use. They will be built next to the old kilns.

The entire drying yard and wharf will be rebuilt on the level of the present drying yard and will add materially to the swift handling and sorting of the lumber.

I-arger sorting tables are being installed to expedite the segregation of the various types of lumber. At the present time the mill uses 800 different segregations.

The machinery which is going into the new structure is being assembled from all parts of, the United States and is said to be the last word in mill equipment. Included among the new machines to be'installed are: 1 seventy-five horse power motor driven log haul; 1 ten foot band saw ; 1 nine foot band saw; I seven foot band saw; 1 sixty by ten inch edger; I seventy-two by ten inch edger; 1 forty-two by .1 inch edger; 1 twelve inch Simonson log turner; 1 10 inch Simonson log turner; forty eight sections of roll casings transfers and conveyors; 2 deck stops and log leader: Z I kickers. The power equipment will include: 6 seventy-two

THE MTLL AS IT STOOD IN TT't. FROM AI\T OLD LITHOGRAPHIC PRINT.

Steam Turbines to Generate Power For Mill Motors

inch by eighteen foot H. R. T. boilers; 1 1875 K. V. A. turbo-generator; I l2O K. V. A. turbo benerator; 2 duplex pluger boiler feed fumps; 1 feed water heater;1300 cu ft., air compressor; 1 15 K. W. motor qenerator set; 1 circulating pump; l steam jet air pump and 125 motors from 3 H. P. to 300 H. P.

Egineers who are assisting in the construction of the mill and its buildings include: A. J. Lustig of Portland Oregon, mill builder and designing engineer; Frank Green of Eureka, construction engineer; George S. Stafford, master buildel in charge of all contsruction anil Dade Russell of Portland, Oregon, drafteman.

The foundation under the structures is probably the best to be found anywhere under a mill. Large piles have been driven through the mud to the compact strata of sand which is immediately under the mud flat. The piles were driven down into the sand strata some ten feet and then cut off at the level of the surface. Concrete piers were then poured on top of the piles in such a way that they are entirely air tight. It has been proven by experience that piles scaled'away in this manner will never rot. There will be no wood below the floor except the piles. After the piles were put in place and the concrete pieri had been constiucted the ground which is all overflow iancl was filled in with filling from Brainard's Point Filling was put in to the same level-as the basement floor which will be m-ade ofi concrete poured over the filling.

J. C. White an electrical engineer has been added to the foice of the mill. He is in charge of the installation of the electrical equipment and after the completion of the plant will remain with the company as chief engineer.

Contrary to the common belief the plant although electrically equipied will not receive its power from the local power .o-pan1 but will generate the power- for the running- of the ptanis it the powi house whiih is being constructed. The bo*.t house ii being constructed of re-inforced concrete and its equipment will include turbines, boilers and all other oo*.i equipment needed. When completed the plant will be bne of the -best equipped for its size in the state.

The sawdust and slabs in the mill will be conveyed directly from the saws to the boiler room where they will be automatically fed into the fireboxes. The boilers will produ.ce the steam whiih will be conveyed to the steam turbines which in turn will carry it to the generators to develop the current required bv the -oto.t in the mill. The plant will be equipped with reniote control throughout and automatic control panels.

.The refuse hurnei which will be constructed of re-inforced concrete will be lined with fire brick and so constructed that all possiblity of danger from that source will be eliminated'

The smokestack which is 150 feet and 9 inches in height above the seven foot base is the highest structure in Eureka.. From a diameter of nine feet at. the base the smokestack tapers to a dianaeter of seven feet at the top. It is built of radical brick.

A large brick tank with a capacity of 75,000 gallons will be constructed. The mill and. all the other buildings will be equipped with a sprinkler system throughout. The water tank will be set on a steel tower 109 feet high. The height from the ground to the top of the roof of the water tank when in place will be approximately 138 feet.

A log pond is being constructed by the Mercer-Fraser company which is dredging out 20,000 cubic feet of mud to complete the pond.

Although the present mill is capable of turning out good Iumber at a moderate rate of speed the management declared that it was too slow and ,also to hard to work in.

The lower or basement floor of the new mill structure will be devoted to a machinery room where a large number of the machines for the operation of the machinery on the sawing floor will be installed

The logs will be pulled from the log pond by means of a large endless chain up the slips. They will the4 be kicked from the slips by means of electrically controlled niggers to the skids for either saw. Large steam turbines controlled by an electrical system will furnish the power for the niggers. The skid deck is supplied with retainers which will hold the logs until the sawyer is ready for them. When the sawyer wishes to place a log on the carriage he energizes his log loader and the log is thrown upon the carriage.

Simonson log turners will automatically adjust the log on the carriage. After the lumber has been sawed it will be carried away from the saw by means of automatic rolls to thc edger where it will be cut to the desired widths. By the drop ping of a bumper the slabs will continue on the rollers and ttren dropped on an endless chain and carried to an 8 saw gang slasher. "

The lumber will be carried to the remanufacturing room by a system of endless chains where it will be distributed by the sanie system of carriers to trimmers re-edgers and re-sawers.

The standard practice in the remanufacturing room is to handle the lumber by means of gang trimmers and a nest of saws. The company has discarded this practice in their new mill and instead the unfinished lumber will be distributed to a battery of single saw trimmers. In adopting this- practice officials of the company stated that this method would enable them'to obtain beitei r6sults and at the sime time save lumber

(Continued on Page 4?)

MODERN MTLL CONSTRUCTTON IN EVERY LINE OF NE\^/ PLANT

(Continued from Page 41)

and secure better grading. From here the finished lumber is carried by a system of endless chains to the grading tables where after careful selcetion it will be taken to the drying yards.

By the newly installed equipment and system followed out a minimum man power will be necessary and in many cases the log will be so handled by the automatic equipment that it will not be necessary to handle the log or lumber by man power at any time.

"We live in deeds, not years; In thoughts not breaths;

These imrnortal words of Festus the ancient Roman historian and writer came to my mind after the history of the famous Dolbeer and Carson mill which in the vernacular of the newspaper world has gone through several banner editions and is about to launch forth on another one, with the most modernty electrically equipped mill on the Pacific Coast, had been repeated to me by a number of the "old timers" of Eureka.

William Carson and John Dolbeer the two founders of the mill who formed the partnership of Dolbeer and Carson by which the mill is still known formed the partnership in 1863. In 1886 the partners incorporated under the name of Dolbeer & Carson Lumber Co., to perpetuate the policies that made the original firm so successful.

William Carson of the original firm was a native of New Brunswick an{ arrived in San Francisco in the early part of 1850 during the gold rush. One of his first operations in this State was as one of the men whd constructed the building of the "Arkansas Dam" which played an interesting part during the pioneer history of C.alifornia. Not being con-

tented with the mines. Carson came to Humboldt in the latter part of 1850 and engaged in the lumber business. William Carson and l-erry W-hitmore in November of that year cut the first tree for a sawlog that was ever cut on Humbbldt bay, lccording to one historian while another gives the credit io Geo. Car:son brother of Williams and Alexander Gilmore.

_ Jq-hn Dolbeer was a naitve of New Hampshire and came to California in 1850 and to Humboldt county in 1851. He went to the mines on Salmon river remaining ihe.e otte year and then returned to Eureka in 1852 where he went into the lumber business with Charles Mcl-ane, who was drowned on the "Merrimac" on the bar in 1862. Shortly thereafter the firm of Dolbeer and Carson was formed.

Around these two rugged pioneers centers quite a little of the history of Humboldt county especially of the lumber industry, mu,ch of which has been forgotten and the little that is known is fast dying out with the old timers. There are very few histories or other books which give an accurate account of those early days in California upon which the foundation of the wealth and orogress of the Dresent seneration is present generation built.

Many of the early pioneers who came rushing across the continent in'49 and '50 found vertible gold mines but not in the accepted sense of the word. Gold mines which their children and grandchildren and descendants for many generations to come will be able to work and without any fear of the pay streak giving out.

An attempt to discover just exactly how many mills had stood on the present Dolbeer-Carson site proved futile. Mill after mill was burned only to have the rebuilCing start again before the ashes of its predecessor were cold, so to speak.

The present mill was built in 1878 with the building probably started on April 27 ol t'nat year as histor/ records that the old mill which stood there before it was burned to the ground on the night of April 26, 1878. According to the

most accurate information obtainable the mill that stood before that one was built in 186O as there is a record of another mill which stood on the site from 1853 to 18@. This mill was also burned to the ground.

On one thing the histories and the old timers agree however and that is the fact that William Carson shipped the first cargo of redwood out of Humboldt Bay in its history. Pine its srSv vr rLuwws and spruce had been handled before that memorable shipment but no attention was oaid to the redwoods as thev ment no was paid they

were thought to be of but very little value.

As that first calgo of Lumber shipped from Humboldt Bay marked a new era so the mill that is at present being constructed marks another new era. It is the first complete electric mill constructed on the Pacific Coast for the exclusive handling of redwood. The new mill will have practically double the capacity of the present mill and to prepare for the experienced men who will be needed for the new mill and to supply the increasing demand for the redwood lumber a. day and night shift is being tmployed by the company. The night shift however will be eliminated as soon as the new structure is com,pleted and the men used to make up the increased personnel of the new mill.

Untike its ancestors the old mill is expected to meet a different fate as it is ti be dismantled and the ground of present site used for additional drying yards. Not a single piece of thc old mill is to go in the new structure which will be equipped with the mosi modern machinery throughout. With the installation of the electrical equipment in the new mill many of the elements dangerous to life and limb will be entirely eliminated and others will be so constructed that they will be entirelv safe. The old fashioned belts will be eliminated with the direct application of power from the motors to the machines. There will naturally'be better response in the action of the machine and thus cut to a minimum the possibility of accidents due to carelessnass.

Not only will Eureka benefit directly from the increase in the size of the new mill but it will derive indirect benefit flom the increase at the Carson woods where a number of new cabins will be constructed and an additional cook house built. New Washington donkeys will be added and additional railroad equipment including forty flat cars will be installed. With the increased amount of sawlogs that will be handled bv the mill the woods will have to increase their output in -order to keep up.

LONG BEAEH CLAIUS WORLDS RECORI) FOR HOME BUILDING

Here's anther claimant to a world's tecord.

Long Beach, California, claims to be the world's champion in point of homes built during the year 1922, as compared to poPulation.

Not only does Long Beach claim it, but the Department of Labor of the Urited States Government indorses the claim:

Long Beach built 7061 homes inlVZZ.

In ratio to population the numrber of houses erected was l27oJ to each 10,000 population. Los Angeles where an intensive building program is going on had a ratio of 486.1; Pasadena 77O and San Diego 254. Tirese cities led the country in per capital building, the report shows.

Taken throughout the entirb Nation the ratio of building was but 1O2.6 for each lO,00O persolrs' giving Long Beach a lead of 1200 per cent above the general average.

Chunking Out Right-of-\May

HE M. A. C. Tugger Hoist is well adapted for this purpostsit's light and easily moved under its own power to places where it is impiactical to move a heavier machine.

ht addition-and here's a mighty important point to consider-there is no fire hazard.

The M. A. C. is a one-man machine, burns fuel only when in operation, thereis no firing up in advance, and no water to PiPe.

The M. A. C. Tugiei Hoist is made of steel and positively will not break.

6(Speed Gefs' Em"

"Watch Us GrotD"

We wish to take this opportunity of thanking you for the many favors you have shown us.

'We are pleased to say that our many satisfied customers have enabled us to build a NEW PLANT and WAREHOUSE which will greatly increase our efficiency and enable us to set a mark in service that will be difficult to approach.

At all trmes we are ready to serve you.

New Red Cedar Shingle Bureau

The Red Cedar Shingle Manufacturers of the pacific Northwest, including the Shingle Bran,ch of the West Coast Lumbermen's Association and the Shingle Manufacturers' Association of British Columbia annou:1ce the organization of a Red Cedar Shingle Market Extension and Information Bureau with offices at 4455'White-Henry-Stuart Building, Seattle, Wash., and Chicago, Ill., from which places they are prepared to serve the retail lumber merchants of the U. S. and Canada, with material necessary to assist in merchandising their product.

The Board of Management of the Bureau consisting of E. E. Case, Ravm'ond, 'Wash., W. C. McMaster, Seattle, Wash., J. A. Edgecum,be, Vancouver, B. C., and N. R. Whittall, Vancouver, B. C., representing the Board of Trustees of these two shingle associaaions have perfected plans which will immediately be put into effect. It is expected the Bureau will be the means of bringing the shingle manufacturers of the Coast in closer co:ltact with the retail lumber merchants throughout the country and enable them to better adminster to the needs and requirements of the trade.

A staff of field men is beirrg sent into the field at once prepared to assist the retailer in moving his stock of Red Cedar Shingles from his yard to the roofs and side walls

of North American homes. Tne Bureau is equipped with comprehensive exhibits displaying Red Cedar Shingles as applied to the home. These displays can be used by lumber merchants in their service rooms, at Own-Your Home Expositions, State and County Fairs and in other places for the purpose of demonstrating the artistic manner in which shingles may be used to make a home homelike.

These exhibits carry generous supplies of literature as well as sections of Cedar logs, groups of photographs, picturing logging as well as the manufacturing of Red Cedar Shingles-in other words, "from the tree to the home." A small model of a beautiful all shingle home will accompany each of these displays. No expense is being spared to make these exhibits the central feature of all expositions at w'hich they are displayed.

Since the Red Cedar Shingle has become a national necessity for economy, durability and beauty as the exterior covering of homes, it is expected this service the Red Cedar Shingle Bureau is maintaining will be generally used by retail lumber merchants collectively as well as individually and for this reason the Bureau is looking forward to a busy year in supplying the needs of the retail trade throughout the United States and Canada.

What Is Service

By JACK DIONNE

The strenuous current of the tide of modern times 'has brought into everyday mode'rn use, the word "SERVICE." It practically dominates every business discussion; has become the harp of many strings upon which the modern thinker strums with vigorous hand. Upon it every salesman bases his argu,ment-his hopes-his aspirations.

And yet we seldom hear the potent question asked: "What IS service?" It is worthy of serious thought and consideration, because as w€ look about us we so often see rnen claiming to be rendering service of a phenomenal sort, to whom the actual mean'ing and demonstration of the word is absolutely and utterly unknown.

Nearly two thousand years ago that Man who died on Mount Calvary, propounded the soverign principles of SERVICE when he said, "Whosoever shall be great among you shall be your minister; and whosoever of you will be the chiefest, will be the servant of all. For even the Son of Man came not to be ministered unto. but to minister. and gave his life a ransom for many.."

The VALUE of service was w,onderously predicted in the above quotation, but the growth of modern civilization has developed the practical everyday necessity for the rendering of business service, and is gradually setting a giltedged premium on service-giving ability.

Today the question that the man in any walk of life must answer is, "What degree of service can you render?"

All the departments of our civilization are working toward the one great object; the intensification of SERVICE -the supef-development of EFFICIENCY.

'fhe world is learning that the worker is' to be judged by the service that he renders, and that he shall be, rewarded in exact proportion to the quality and quantity of

that effort.

Service is the basis of work, all free government, religion.

honest business, all creative orderly society, and all true

Service is the magic password that unocks the vaults wherein lie hidden away the best of human possibilities. It is the Aladdin's lamp of modern business, but unlike the lamp of Aladdin, there is ,more to be done than merely the rubbing of hands or the muttering of a word.

Then what IS service? What IS this thing that the master preached-that men proclaim-that all humans have learned to praise?

Let us turn to the d'ictionary. It states that SERVICE is "Assistance rendere,d;" also that it is "Duty performed."

As service affects the business man 'of today, the lumber merchant parti.cularly, it seems to us that a blending of the two definitions, gives an excellent inte,rpretation, because the giving of MODERN BUILDING SERVICE means the rendering of assistance to the buyer, and perfoqming a duty towards him also. The assistance is a necessity, and the duty is clear.

We sh,ould say that MODERN MERCHANDISING SERVICE means to furnish to the public the fullest p,ossible degree ,of intensified, specialized, intelligent assistance in the use of those materials which you sell. It means that you will use your most earnest efforts to "Do unto others as you would, have them do unto you"-if YOU were at the buying end, and the other fellow the merchant of building material.

Use THAT as a basis for measuring the quality and quantity of the service that you ,give, before you put "SERVICE" on your letterheads and in your advertising c,opy. SERVICE is NOT a physical TI{ING. It is a demonstrable FORCE.

The merchandise that you sell is the PHYSICAL end of your sale; the SERVICE is that intangible and uncharted dynarnic development of modern times, which makes your goods worth buying, and worth having.

Are YOU giving service or not ?

Remember to give your employes THEIR chance. The greatest evidence of Napoleon's genius was that he $ave every soldier to understand that he carried a Marshall's Baton in his knapsack.

A. O."RED"DAVIS

THE BEST OF NATIVE HARDWOODS

WIRE OR WRITE SHREVEPORT, T A.

FIR SPRUCE HEMLOCK

CA,LIFORNIA

White and Sugar Pine

GHAS. ITI. ROSE & GO.

WHOI FSALE LUMBER

607 FLATIRON BLDG. . SAN FRANCISCO

When You Nccd*

DOUGLAS FIR

REDWOOD

WHITE PINE

SUGAR PINE SEE,US!

California Repreeentativea of the YAUGIIAI{ IUIITBER C(}.-P()RTIIIND.()RE. Tclcphone Douglas 6166

fortluttb,

CARGO AND CAR SHIPPERS

ibff.ff|fiHff BLDG -S.RESPONSIBILITY"-

E. L. FIFI ELD

C!fforah Rcprcrcotativc

GERTIIIGER LUIIBER COITPAI{Y of Portlrnd, Oregon

Arsocirte Manufacturers and Wholesalerg

..A GOOD LIVE CONCERN"

24 Crlifornia Strcct Tclephone Srn Fralcirco, CrI. Douglar 6553

O. F. FOLSOM, Specid Reprecentetive

JUiltUS G. SilEAD G0, WHOI FSALE LUMBER

REDWOODDOUGLAS FIR SUGAR PINE-WHITE PINE SPRUCE

wE soHcIT YOUR INQUIRTES

32r-322 SHELDON BLDG., SAN FR^A,NCISCO Telepbone Doushr 7815

WHOLESALE FOREST PRODUCTS

ITI..AND YE SHALL SPREAD THIS GOSPEL UNTOAI-LMANKINDI)...

He' s Going to Haae a Birthday ! !

On July First the California Lumber Merchant, published at Los Angeles, California, will be one year old.

FIe's the huskiest, most popular, most prosperous "yearling" in the history of trade journalism.

The May l|th Issue of The Calif ornia Lumber Merchant contained 4l pages of paid advertising.

That nras more advertising to lumber dealers than any other retail lumber journal in America carried-EXCEPT THE CULF COAST LUMBERMAN.

As H. C. Witmer says; "Laugh That Off ."

The July First Issue of the California Lumber Merchant will be a special "Birthday Number"

Adverticing rates on application

408-9 Fav Building, Lor Angeler, Cdifornia

(This i.s a page froru annowxced the corning the lune lStlr issue of the G ulf Coasst Lumberman showing lrow froud,I)t they birthday of their ^tounger brotker.)

Lumber By-Products, North and South

From Shasta's Lofty Summit to Coronado's Silver Strand.

MAMMOTH EXPOSITTON TO QPEN GELES IVLY 2

AT LOS AN- CHICAGO LUMBER COMPANY OF WASHINGTON OPENS SAN FRANCISCO OFFICES

An enormous amount of building materials have been used in the construction of the elaborate ard collosal structures at Exposition Park, the Motion Picture Exposition and historical revue to be held laly 2 to August 4. Spotsored and' adequately financed by the leaders of the motion picture industry and allied interests this will be the greatest exhibition and spectacle of its kind ever presented.

Recounting the highlights of A,merican history, and depicting in detail the remarkable strides made in the development a.nd use of rnoti'on pictures in virtually every commercial and amusement activity, the exposition will be a remarkable educational and entertaining feature of the decade.

Foremost authorities in art, science, history and cinematographic enterprises have contributed in the preparations for the affair, and the management declares that their fondest hopes and expectations will be greatly surpassed in the pretentious,presentations scheduledl in an astonishingly brilliant program of daily events.

Virtually every motion picture star and irnpresario will participate. In the mammoth Coliseum will be the largest stage ever constructed, and such collosal vehicles as "The Last Days of the Aztecs," "Montezuma" the tremendous pyrotechnic presentation depicting the fall of a great regime, hippodrome offerings summoned here from the four corners of the earth and similar spectacles will be shown in settings heretofore never equalled.

In the Spanish city outside the great walls of the Coliseum will be found 10ffi attractions in which the leadirg motion picture stars will be featured in personal receptions to the guests.

So entrancing will be the daily programs, it is expected that thousands will be constant patrons during the brief period of the exposition.

The Chicago Lumber Company of Washington, with head offices for nrany years in K.ansas City has announced the removal in the very near future of their main offices to San Francisco. They will continue the Kansas City office as a branch; Mr. J. E. Cool will be in charge.

M.. J. V. 'Graham, general manager of this ,company states that their decision to make this move came through a desire to better serve the ever increasing business going through the Pacific Coast, and especially California.

The Chicago Lumber Company of Was'hington also operates offices at Portland and Seattle, as well as in Denver. Chicago and New York.

They handle immense quantities of Pacific Coast lumber.

CHAS. I. WHITE RETURNS FROM NORTHERN TRIP

Mr. Chas. I. White, So.uthern California represenaative of the Mcleod Lumber Company, has returned to Los Angeles from'a ten-days' visit at San Francisco.

While in San Francisco, Mr. White was in conference with Mr. T. B. Blanchard, San Francisco agent for the McLeod Company, and Mr. Ira P'. Smith, of Portland, who is in charge of the California sales. The Mcleod Lumber Company is row handling the entire output of the 'Western Redwood Company, at Montolle, Mendocino County.

FRIENDLY BUSINESS

The Hart-Wood Lumber Company point type schooner "Pt. Loma" from ard will put her in coastwise service.

has purchased tne the Shipping Board This boat was built originally by the Shipping Board for the Norwegian Government. She will carry two million feet.

DONOVAN BACK ON THE JOB

Andy Donovan, popular assistant manager of the'Union Lumber Company's Los Angeles offices, has returned from a two-weeks' vacation, spent with relatives in Berkeley. Andy is all rested up, says he is all sur-burned and full ol pep.

MR. D. C. ROUNDS STARTS EAST

D. C. Rounds, vice president of the Owens Parks Lumber Company at Los Angeles, left last week to make an extended trip through the north and east. Mr. Rounds will be gone about four months, going first to Vancouver, B. C., and then to Chica,go where he will pick up his car that he shipped from Los Angeles, and will motor to New York.

While on this trip he will make a:r inspection trip through his retail .yards in Kansas. Mr. Rounds is owner of the Porter Rounds Lumber Company, of Wichita, who operate thirty yards in that part of the country.

The business of being a lumber dealer isn't all smooth sailing, any more than any other business is. There are patches of "rough water" encountered every day-problerns constantlY coming up to remind the dealer that a dollar isn't so easily made af ter all. Anything to make his daily effort a littte more f ruitful-more pleasant- is something for the lumber dealer to give counsel to. One thing that is of decided value to the dealer in making friendly business is Superior Brand Oak Flmring. Its high q,l.lity., the prompt delivery.we can make, lnsure cnosumer sattstaction that means increased good will with greater business. If you are not a Superior Dealer, write us to show you how it yill be to your advantage to be @e,

$upedor Oak Flooring Go. HELENA" ARKANSAS

Represented on the Prcific Coast by W. M. Beebe- 259 First National Bank Building, San Francisco, California. Ios Angeles representative, Rollins A, Brown. 1155 McCadden Place, Ircs Angeles, California.

HART-WOOD LUMBER COMPANY AQUIRES NEW BOAT

Here's Many Hrppy Returns of the Dry

To that huskg one gear old

Whose eaes u)ere opened to VISIOIV

Whose teeth were cut on PRACTICAL IDEAS

And zpho usalks hand-in-hand u:ith SERI/ICE

The California Lumber Merchant

TII

It is not our birthday but we are at the party eeJUST A LITTLE BETTER" hols mad,e us grou).

OUR SERI/ICE ho,s dcliuered SATISFACTION with eaery load WHAT ISSERVICE?

IT IS WHAT WE OWE TO OTHERS

We hanse all been an erpense to someone before ue reaehed the age of self support. Our parents, our neighbors, ou,r schools and our nation haue all giaen us ccrre, patience and protection.

Now that we are past the birthd.a|ts ot'd.epend,ence arc d,o owe the world. SER YICE:- the best that we can giae in return. whether zt be lumber, or labor, or lightening some heaag laad. IIII

Newsy News Fro.m-^'' P"o"'

EUROPEAN ARCHITECTS PLEASED WITH AMERICAN PLANS

Home builders and architects of Continental Europe have received with much favor the American tvoe of cottages and bungalows as exemplified in the prenitr edition of the 'Southern Pine Association's .popular house plan book, "Modern Homes," according to'infbrmation receivecl from Georges Benoit-Levy of Paris, director of the French Society of Garden Cities.

'Ihe. organization of which Mr. Benoit-Levy is director, recently published, r,vith the permission and cooperation of the Southern Pine Association. a French edition of "Modern Homes," under the title of "Countr\r Houses Without Upper Story and Bungalows." The French edition was designed for distribution throughout Eurpoe, the small. onestory American type of home being considered an innovation in those countries.

'lhe ,communication from Mr. Beoit-Levv stated that distribution of the French edition of "Modein Homes" in Europe has begun under most au,s,picious circumstan,ces; that it is rapidly becom,ing popular with home builders and that the Swiss and French architects have received the new publication with great favor. Among the notables who have become interested in the plan book and wh'o have procured copies, said Mr. Benoit-Levy, are the Director of Public Works of Cairo, Egypt, and the private secretary to Princess Andre de Grece, indicating that types of American Cottages and Bungalows probably will shortly be part of the scenery of the Old World.

GIBSON LUMBER COMPANY OPERATING YARD AT BREA

The Gibson Lumber Company is operating under its own name the retail yard which they recently purchased at Brea, from The Brea Lumber Company. J. H. Sweetwood is in charge

CHANGES IN WILFRED COOPER LUMBER COMPANY

Mr. Howard Curran, formerly in the sales department of the E. K. Wood Lumber Company, Los Angeles, has purchased the interests formerly held bv other Southern ealifornia lumbermen, in the Witfred Coop.r Lumber Company, wholesalers at Los Angeles.

NEW YARD OPENS AT STOCKTON

The Falconbury Lumber Co'mpany recently opened for business on Stockton Street. Stockton.

I\[r. W. H. Falcontrury is the president of the company and Mr. Fred J. McKane, vice president. Mr. Falconbury is an old lumberman, being for several years manager of the Chas. Nelson yard.s in the Sacramento and Santa Clara valleys, and prior to that was engaged in the retail game at Fresno. Mr. McKane was formerly assistant manager of the Simpson Gray Lumber Company. They have Lstablished an attractive plant and report very satisfactory progTess.

Hardwood Flooring

Architects Now Specify Arkansas Oak Flooring

It will pay you to carry Arkansas Oak Flooring in stock. Architects, contractors and builders have found over a long period of years that greatest satisfaction has come from "Perfection" Brand Oak Flooring. Their specifi- cations more often call for "Perfectiont' than any other one brand.

You can build a greater volume of business on ,,perfection." All stock is gniformly graded, and perf ectly matched. Two large mills enable ui to assure you prompt delivery. Our national advertising campaign in the leading home lovers mag_azine is c^reating-bigger interist in the-super- iority of "Perfection" Brand. Write for full information.

ffi\ Arkanras Oak Flooring

Wffiru, Conpany

\%f# pine Blufi, Arkansas

Labor Savrng

because it is thoroughly seasoned, scientifically Kiln Dried, and manufactured as nearly perfect as modern machinery and human endeavor will permit.

Sold through lurnber dealers for the past twenty years.

Manufacturcd end Guerantced by NICHOIS & C(})( LUilBIR C(}.

GRAND RAPIDS, MICH.

&f,h" Homc of Slillcd Woodworlcrr?

Cuts,-Slides. Display Postcrr

Itrand Colorcd Mounted Photos Descriptives.

Photographic Businecs Cardr.

Bnngalow and Garage

EInxTLE\r LUUBE}T CO.

INCORPORATED

Luvrsnrt AND ffurr.nrxc M^o,TERrAL N{nncHANTS

460 WEST LOS FELIZ ROAD

PHONE GLENDALE 49

Gr-pNuALB, Crr,rr'.

Lunbernen's Service Assn., 40+5-6-7 Fay Building, Los Angeles, CaIif.

Dear Sirs:-

We want to thank you for your cooperation and timely assistance in connection with our recent display at the Glendale Industrial Exposition.

The attractive hand colored posters, pictures and plans furnished a most pleasing background to the 27 PrLze-winning niniature bungalows construbted foi us by the school children of Glendale in a contest recently Put on bY us.

Your photographio plan service was conveniently arranged for interested hbne U[ilders to inspect and study; they were constantly in use and because of the large and conplete variety of practical building ideas and infornation conveyed they created nost favorable conment.

It was through these photographic plans that we were able to get interested hone builders to connit thenselves_ regarding their intEntions and desires. This infornation we carefully noted in a register and they will be followed up. .Fac-h of these prospective buflders were presented with a copy of the handsongly illustrated Bungalow Book which you created for us and-unquestionably they are goiig to prove to be the very best piece of advertising we have ever put out.

surely the productiveness of your service is such that everyprogressive Building Material Merchant in the South and West should be ippfying it. Our five years.experience shows conclusively thatit is tir-e iost inportant departnent of our business and we want you to know we thoroughiy appreoiate your efforts and the wonderful service you render.

Very truly yours,

GEO. H. BENTLEY, Secy-Treas.

Progress is evidenced by the passing of the hand. Today is the age of the brain, of industrial accomplishment by mechanical means; of production in quantities for centuries undreamed of.

The return to hand operations would be to push back civilization a thousand years. All industry is today working towards a future of all machine operations intelligently directed by highly skilled mechanics. The day of making things by hand, that can be better and more accurately built by machinery, is past never to return.

We who are in business today are witnessing the passing of the hand. The great achievements of machine production afford more profits, greater time for recreation; the opportunity for higher development.

Aqchine ()p Jccrtraq anil

Only a few of the most skilled hand workers can mak ofFafib the product of specialized machinery._ Even fnC vast majority lack the skill necessary and only f-oduction, approach the accuracy of fit and perfection

Yr I at

7r r nipolito Family a tne

Machinery produces every part of the Hipolito family. OnIy those operations for which no machine has been perfected aie done by hand.

This enables ue to guarantee a etandard of accuracy which may be compared only to that of high $salg machino eteel work. Accuracy ie not a matter of guese work with us. It is poeitive. Five inspectione of eapb piece during its progress through our plant, assures the rigid maintenance of these eetablighed standards. ,

Hipolito Stock Size Wind,ow Screerus,

The ecreene that have become famoue for their "corners of strength."' in 150 different etock eizea, or can be had in special gizee or deeigns ae deeifed; embody the highest type of work",anehip and material. The frames are of selecto{ California Sugar Pine, the Ecreen cloth ie double galvanized and held in place in d groove beneath the flueh moulding. The beet tcreent we know how to make,"embodti ing twenty yeare experience in this line.

Hipolito Screen Doors.

In every detail of workmanship and material thege are the equal of the Eipolito Screens. Made in etanit ard deeigne of wire cloth covered, or with the three panel bottom, and may be had in epecial deoig4e to mcct' architects reguirements.

' A feature of thee€ doors ie that t[e ecreen wire placed on the door under. even teneion by machinery b hcld in place by a motal rod concealed beneath the fluah moulding, thue avoiding the use of large tacL.s.

'andardization

product that wiU equal in accuracy and standardization can not approach the low cost of machine operation. years of specialized effort can, even at a higher cost of finish that is the daily result bf machine operation.

'efrlIMschine HWolito Built-in, Features

A recent addition to our f*ily of products, which compriaee medicine cabinets, coucealod ironing boards, combination folding ironing boarde add breakfaet tablee, and breakfaet nooks. These are ehown in the pictures, and like the Hipolito rcrcens and, gcreen doors are delivered with ganded finieh ready for the painter. Th"y embody the highest type of workmanehip and material and have proven a real econom)r over the coet of maki'g theee featuree by hand on the job.

TIrc Finish-tll Eipolito Vindow Screcnc, Screea I)oora arrd Built-in Feeturcr rrc delivcred viih a fioe aanded finieh'reeily to be paintcil.i

Cabofs Creosote Stained Shingles

The neweet member of our *familyt', and one that bids fair to goon become one of the moet popular. Over 75% of the ehingle roofe used in the East arc dipp"d shingle roofs.

. There are'many advantages. The creoeote etain thoroughly permeatee the kiln dried shingle, abso' lutely preventing d"y rot of the unexposed portion, and preventing splitting and warping of the weather exposed end. In addition to which, the Cabot's Creosote Stain has unusually durable colors; in fact it is reliably reported that one may expect from 5 to 10 years service from these shingles before they need re-staining.

In stock in six standard colors-2 reda, greeno gray and 2 browns, ready for immediate delivery. Special ' , eolore can be prepared on ycry short notice.

: ' Machine Dipped C,obot's Creosotc Snined Shinglcs ' are the lowest priee shingln roof you canbuy-Ask us!

Purely Personal

MR. ALOYSIUS HANIFY VISITS LOS ANGELES

Mr. Aloysius Hanify of the J. R. Hanify Company was a recdnt visitor in Los Angeles. While there he headquartered at the company's offi'ces in the Central Bldg.

The J. R. Hanify Company sells large quantities-of lumber in- California- and etse*hete, tttiitttiining offrces in Portland', San Frarcisco and Iros Angeles. They sell "Everything in West Coast Forest Products."

H. E. HUNT RTTURNS FROM EASTERN TRIP

H. E,. Hunt, of the E. J. Dodge Co., San Francisco, has returned to San Francisco after a two'weeks business trip that included Chicago and the l\tississippi Valley. He said that he experienced some real hot weather in Chicago, so was naturally glad to get back to San Francisco Bay. again. He returnecl west over the southern route' stopping off a few days at Los Angeles. He was accompanied by Mrs. Hunt on his trip.

CHARLES S. DODGE VISITING COMPANY'S MILL

Charles S. Dodge, of the E. J. Dodge Co. of San Francisco, is on a weekl trip to the company's mill at Newburg, California. It has been rumored that the fis'h are biting in fine shape in the Eel River, and as Mr. Dodge is very fond of the great outdoor life, he will no dotrbt take the rod and linJalong. John A. Stroud, Jr., cement and pipe manufacturer of Bikersfield, is making the trip with him.

BUCKLEY BOOSTS LUMBER MERCHANT

Los Angeles, California, J:une 20th,1923.

Mr. Tack Dionne, Publisher, The -California Lumber Merchant, Fay Building, Los Angeles, California.

Dear Friend:-

I have read your Journal irom kiver to kiver, from the first issue, and-alwals look forward eagerly to it-s arrival.

I u'ish to express my appreciation on this, its first anniversary, of tne splendid issistance it is giving.fellows in the fieid who are reall,y trying to improve the home 'merchandising business.

Your mlssage is clear and plain and you show c-onclusivelv that a lumber yard is not the highest tvpe of commerc'ial institution, callitrg the attention to the fact that to .be a merchandiser of thJloveliest thing in the world is a great privilege; you tell the truth as you see it without fear or favor.

I believe ttr,at any sane man or woman who is forward looking would say ihat any issue. is worth Two Dollars as inspiralion diet-that besides being -a. true guide to som.e of the finest firms and 'markets for high type products, it also directs one's thoughts and endeavors to higher planes of usefultness.

Mrs. Connor's "Tribe of Ad." is a splendid thought provoker, and hundreds of other articles have cheered me on'

Miss Brey's contributions show men which wal to goand with t:he poems and stories your Journal is a feast of rnental luxuries.

\['ishing you and yours many happy returns of the day, Iam

Yours very truly,

T. E. WHITMER VISITS LOS ANGELES

T. E. Whitmer, of Albuquerque, New Mexico, the genial head of the Wrhitmer-Jackson Company, well known manufacturers of white pine doors and windows, has been a recent visitor in Los Angeles. He has been calling on the trade ir company with Mark W. Lillard, his representative in Southern Caiifornia. He reports that business with his firm is mighty fine.

J. O. ELMER rS VETERAN LUMBER ASSOCIATTON MAN

The last issue of The California Lumber Merclirant announced the fact that The International Mahogany & Trading Corporation, importers and manufacturers of Tobasco *ahoga"y, had opened a western sales office in San Francisco, in the Hobart Building.

The manager of that office Mr. J. O. Elmer, formerly of New Orleans, and for many years one of the best known lumber association men of the South. He was Secretary and. Manager for years of the Gulf Coast Lu'mber Exporters' Association, and an authority on the exporting of Southern Pine for many years. He has been living in California for two years, and is now getting well acquainted with the iumber trade. He is an excellent gentleman who has been kn,own intimately to The California Lumber Merchant for yeafs.

An All Shingle Home

.LIVING ROOM.I 8:O"r l1!0' I

Tnid crr|a 16 ,ill ,.lL .Dd ,@, ., riinrilo. Thcu ruye&fultycot d d6fu obodiod inro toth tlF 6trio. .!d inrci<,i of tl6 .od.l lro., vtriD *it| ulo rtrog rpgorlr fc ifr .dofd6rf. e. ,of rtr$ rnd bqo c $.int d dah it rtbrcdw rad aw o ei66c tlF m;c irhF-..d ,a till b. vith rhi. adollwpL..

All of tlr m & lufc.!d Ell cbad, rad by no ot rt- ert& hdl, borhbod m litchoraddidry m ue fnirhcddiat elrc do rirh fiL

W. rht to G.ll y@ .D*i.t.ftofia to tlF .F. ciu cw ovced porchwlich clmir wirh rhr gcpb&iw.

In and Out of the Yards

Heard Above the Whir of the

Planer and the Roar of the Rip Saw.

BAYSIDE STEAMSHIP COMPANY ORGANIZED

BY E. K. WOOD

The Bayside Steamship Company is the name of a ne\\' corporation that ihas been recently organized as a subsidiary to the E. K. Wood Lumber Company for the purpose of handling general tonnage other than lumber on three of their steamers, the Cascade, Olympic, and NIeridian.

SOUTHWEST LUMBER & SUPPLY CO. OPENS NEW LOS ANGELES YARD

A new retail lumber yard is being opened in Los Angeles in the stockyards district by a new corporation, The Southwest Lumber & Supply Company, which has just bee:t incgrporated with $50,000.

BROWN & DERRY LUMBER CO.

The Brown & Derry Lumber Company has just been incorporated at Vernon with $50,000 capital, by J. J. Brown, Julius Black, and A. A. Derby, Jr.

DIXON SASH & DOOR CO.

The Dixon Sash & Door Company, of Los Angeles, has opened a branch sales department in Glendale.

NEW CEMENT PRICE LIST ISSUED

A new cement price list went to the trade of Southern California on June 20th. No change in price was shown, but some corrections in freight rates were made.

CORRECTIONS IN REPORT ON COAST COUNTIES LUMBERMENS CLUB

In dire report in the June 15th issue, of the formation oi the Coast Cou,nties Lumbermens Club, there was an error in the names of one or two of the offices.

The officers elected at this meeting were:

OFFICERS-C. H. Griffien, Jr., President, Santa D. O. Wenrich, lst Vice-President, Watsonville: Hargis, 2nd Vice-President, Salinas; O. E. Chase, urer, Pacifitc Grove; A. M. Sinclair, Secretary, 332 .Ave., Santa Cruz.

Cnuz; Wn-r. TreasSoquel

DIRECTORS-T. A. Work, Monterey; M. J. Campbell, King City; F. C. B,oock, Hollister; L.. M. Hebbron, Paso Robles; H. H. Hayward Watsonville; H. J. Steen, Santa Cruz; L. M. Tynan, Salinas.

AGE OF MONTEREY CYPRESS

By Geo. B. Sudworth, Washington

The Monterey Cypress (Cupressus macrocarpa), a relative of the Old World Cypress tree (C. seinpervirens) oi the Egyptians and Romans, is one of several other Cali' {ornia conifers that grow naturally over very limited areas. The range of Monterey Cypress is confined to about two miles of California coast south of Monterey Bay, in a belt about two hundred yards wide extending from Cypress Point to Point Lobos. There seems to be evidence that it ever occupied a large range, although various conjectures are extant that it once grew in a. wider coastal belt, part of which is now submerged. It does n'ot appear that it is in imminent danger of soon disappearing from its rocky and sandy habitat, for it is constantly reproducing itself from seed. Moreover, the tree is extensively cultivatecl in the Pacific Coast from Washington t'o Lower California, while it is a familiar ornamental in European gardens, in mild climates of South America and in Aqstralia and New Zealanrl. Its ability to thriv'e away from the icoast and at elevations up to 20C0 feet was tested nearly 20 years ago in the San Bernardino Mottntains by T. P. Lukens of Pasadena.

The l'ongevity of this cypress has been long a matter of conjecture, with but little opportunity of determining the age of large trees, w'hch are ,from 5O to 7O feet in height and from 3 to sometimes 6 feet in diameter. F'ortunately last year the long looked for opportunity came of learning something definite about the age of these trees through lIr. E. L. Cuppy of Pacific Grove. The severe coastal storm of l9l7 uprooted a ,number of medium and 'large. sized trees in the Cypress Point grove. As the trunks were being sawed into sections Mr. Cuppy counted the stump rings of three trees which respectively showed ages of 200: 250 and, 300 years, the olde,st tree having a, trunk diameter of nearly six feet. Strangely enough, however, two other trees of unusually straight, thrifty growth showed respectively only 50 rings for a stump diameter of 2 feet, ancl 75 rings for a diameter.of 3 feet. Evidently the Monterey Cypress grows very rapidly in easily permeable,soil, the situations occupied by the latter trees, and much m'ore slowly in rocky situ.ations, the sites occupied by the older trees cited.

California White and Sugar Pine Manufacturers Association Adopts New Reinspection Policy

At the last meeting of the board of clirectors, tl.re follorving nerv policy was adop'te11, regarding reinspections for non-member r-nills.

"Reinspections will be made for non-member mills only when copy of invoice is furnished and then exactly in accorclance rvith invoice provisions. Example : If an invoice reads No. 2 Shop and Better, the inspector will report the amollnt of individual grades below No. 2 Shop but not :rbove. If it is desired that reinspe.ction reports show thc

R. 0. lVilson Lumber Company

Wholeiale Lumber Productr

8lf0 Fifc Building

Sa.n Franciaco

Telephone Kcarny 441

Fir Spruce Redwood Port Orford Cedar Red Cedar Shingles

Our Redwood Specialties POSTS SHINGLES GRAPE STAKES TIES

amount oi each grade found on reinsllection, the invoicc rnust shorv the amount of each inclividual grade sold.

ln reir.rspections the per diem charge lvill begin at the tirne the inspector starts {or the job ancl end when the jolr is finished.

A higher rate for reinspection is authorized for non-t.ttcurbers. namely $15.00 per day and expenses. The pre,sent rate of $10.00 a dav and exoenses to members will contintre irr e rtect.

0ur Big, llew Mil!

now is in

Full Operation

WE

OAK

3 cars-4/4" FAS PLAIN RED OAK

G. BOHLSSE]I

REDWOOD andFIR

WE CARRY A LARGE WHOLESALE STOCK AT OUR OAKI.AND DISiTRTBUTING YARDS WHICH ENABI FS US TO GIVE YOU PROMPT LOADTNG OF YARD AND SHED ITETIIS IN BOTH REDWOOD AND FIR.

See The Dealer First

BY JACK DIONNE

Many a retail lumberrnan is losing sales because he is fighting alone; fighting a losing game and tryrng to swim up stream when it would be FAR EASIER AND MORE PRODUCTIVE TO SWIM WITH THE CURRENT.

First of all, it is, of oourse, necessnry to detenrraine the WANTS of the majority of those who buy building material or purchase it in its cornplded forrn The success of any retail enterprise depends upo'n the donsumers and their attitude. If that attitude is wrong it MUST BE COR-, RECTED, and if it is right, then it should be USED to the best advantage.

The attitude of the average prospective home 'owner today is ABSOLUTELY RIGHT regarding his action in desiring SUGGESTIONS, SERVICE and COMPLETED PRICES on his building BUT his attitude or HABIT of going over the lumberman's head to secure tlrese SUGGESTIONS, this SERVICE and the COMPLETED PRICES is ABSOLUTELY WRONG. IT MUST BE CORRECTED.

There is no logicd excuse why the contractors of any community should be recognized as inf'ormstion bureaus in regard to designs, floor plans, correct arrangem€nts, ventilation, sanitation, correct lighting, etc. It is DESIRABLE to have thern capable of giving tlris inforrnation, but the HIGHEST AUTHORITY should be the LUMBER MAN HIMSELF. Otherwise, ttre conitractorq regardless of their investments and business abilitg are the more valuable assets to their communities.

There are a thousand arguments why the prospectivc builders should ,go to the lumber office first. These reasons are obvious and very well known to all modern deal' ers. It goes without saying that the contraqtor should be called upon the scene AFTER the lumber dealer has SOLD A BUILDING IDEA.

These questions naturally arise: "How can ttris change be brougtrt about? IIow can this attitudc on the part of the building material consumer be changed?'n

First" by lettting these same consumers know that you are equipped to give them a REAL BUILDING SERVICE; by telling them'through the colums of your local newspaper, sign boards, printed circulars or |etters that YOU and YOUR CONCERN can RENDER EFFICENT assistance, can give HELPFUL SUGGESTIONS AND ADVICE in connection with ttreir building wants. Ask them to call and see your hundreds of designs, foor plans and photographs. Show tlrem the importance of building from CORRECT ARCHITECTURAL PLANS AND SPECIFICATIONS. STIMULATE A DESIRE for bulilding arnd repairing befo,re the prospects realize they are in the market and thus ELIMNATE COMPETITION.

Then, when these interested prospects call at your office, DEMONSTRATE YOUR ABILITY tO..DELIVER THE GOODS."

Lodi Lumber Company Stages FireTests

Much interest was shown in the recent tests performed by the Lodi Lumber Company, of a patented fire-resisting paint that is being handled by this company.

We quote from a letter received from Mr. D. A. Fraser, manager of the Lodi Lumber Company, in which he explains the results of the interesting experiments.

Severa.l days prior to the demonstration we sent ,out announcements to all the members of the California Retail Lumbermens Association, Sacramento Valley Retail Lumbermens Association, San Joaquin Valley Lumber Association and the Central California Retail Lumbermens Association as well as a number of Wholesale Lumbermen. Having seen the paint demonstration before we were convinced of its merit and thought it something worth every Lttmbermans consideration, particularly in view of the issue against Shingled Roofs, which we were all so interested in last Fall. The test we held was a success in every respect, in fact exceeded anything we had hoped for. Our only regret was that there were not more Retail Lumberme:r and architects present.

We built two small buildings of Oregon Pine Lumber, and roofed same with Cedar Shingles. These were placed side by side-about six feet apart. Building No. 1 was palnted with two coats of a standard brand of ordinary paint and building No. 2 was painted with fine resistant

paint, about half ,of the surface lvas given one coat and, the remainder given two coats, both wet and dry which reallv gave the paint a "four-way" test. Excelsior and straw was placed on the roofs of each, held in place by poultry netting, and good sized piles of excelsior were placed within the buildings and around the base on the outside. , The excelsior on each building u'as saturated with keroseneabout two and one half gallons on each-after which the Fire Chief, Insura;rce men and the general pubtic satisfi. themselves of the genuineness of the test.

The buildings were then "touched off'and they immediately were a mass of flames as a very strrrng wind was blowing. The wind carried the flames from building No. I to the walls of the other building. It was estimated there was a heat of over 3,000 degrees from this source alone against building No. 2. Both buildings burned fiercelyfor a while it looked as though the No. 2 building must surely be consumed. This was :rot the case, however, as tihe flames died out as soon as the inflammable ,material had burned out, while building No. 1 was reduced to ashes in a very few mrinutes.

The Lodi Lumber Company advertised this experiment heavily prior to the date set for the tests, both by circulars to the trade and display, advertising in the local n'ewspapers. A great crowd witnessed the event.

PERFECTION BRAND

OAK FL(IORING

the finest manufactured

is priced as low ar rrry on tte rnarkeL

This combination of highest quality and lowest price cannot be equalled.

The perfect manufacture, high grading and uniform color, together with the low pricel makes PERFECTION the most economical and satisfactory Oak flooring obtainable on the market today.

We have a paint proporition to live lumber dealers, who decire to lrandle paints of quElity and backed by rervice.

Our materials are made for people who knorv what good paint will do to improve the acceptability of their lumber.

The best cosfs no more

THE LIFE OF THE PARTY

The dealer with a thousand fuiends Has not a friend to spare, ' i But the dealer with a smile lihe thi* Canmahe friends anywhere ! !

Yard, Mill, Office and Road

What Live California Lumbermen are Doing.

NETTLETON HANGS UP RECORD FOR SHIPPING; NINE MILLION FEET IN NINE DAYS

In a nine-day period the Nettleton Lumber Company dispatched a trifle under nine million feet of lumber for discharge at San Pedro and San Diego.

These shipments were loaded by five vessels, at plants associated with the California Department of the Nettleton Company.

The largest cargo of the fleet during the nine-day period was carried by the schooner Rose Mah,oney, this vessel sailed from Seattle May 31, with 2,413,237 feet for San Diego. The sm:allest cargo of the five was taken by the steamer Santa Inez which sailed with 1,4203n feet for San Pedro.

The vessels and cargoes were as follows: Str. J. C. Kirkpatrick, 1,478,Un feet; Str. Santa Inez, 1,424328 feet; Sch. Rose lvlahoney, 2,413,237 feet; Motorship Frank Lynch, 1,749,m feet and t'he Motorship Challamba, 1,728,000 feet.

CHANGE IN EARL HOFFMAN COMPANY

Mr. Earl Hoffma[r, manager of the Earl Hoffman Company, Los Angeles announces the resignation of Mr. Hom-. er Miller as the San Diego representative for this company.

Mr. Miller is manager of the Miller McDermott Hardwood Lumber Company, and was forced to-give up his wholesale connection account the stress of duties connected with the hardwsod business.

JACK FERGER SENDS CONGRATULATIONS

About fourteen months ago it was rumored that Mr. Jack Dionne was intending to establish and publish on the Pacific Coast, a lumber trades journal similar in character to the one published by him in Houston, Texas, and at the time, the supposed-to-be wise heads said that it would be a failure for the reason that there were so many lumber journals now being published and now entering the offices of the lumber dealers throughout California and that it could not be made to pay.

In. the face ofl such rumors, Mr. Dionne, with the energy and push there is in him, rvent ahead and established the journal and it has been .said that within six months from the time this paperwas establishedi, that it was on a paying basis, which I understand is a record for any publication of any character.

Personally, I consider it one of the best sources of information that comes into our office and our employees are always anxious to look through this particular paper and to see what is happening among the California lumbermen.

At this time I wish to extend my congratulations to the Editor and Assistant Editor of the California Lumber Merchant upon their wonderful showing within twelve months.

J. C. FERGER,

Swastika Lu,m.ber Co., Fresno, Cal.

SUNSET PAINT COMPANY WINS APPEAL IN REGISTRATION CASE

The First Assistant Commissioner of Patents has given a decision in favor of the Sunset Pbint Company of Los Angeles, in their appeal or a former decision denying their opplication to register the two names "Sunset" and "SunGlo."

The original application was contested by another manufacturer of paints under names ; somewhat similar to the names used by the Sunset Paint Company.

SANGER LUMBER fffilt"""Y USING NEw

George A. Hume, president of the Sanger Lumber Company, who owns large lumber interests at Hume stated that he expected to start lumber down t'ire 73 mile flume within the next three weeks, or just as soon as the repairing of the flume is finished.

The mill at Hume is running both day and night with a crew of about 300 and the lumber that is sawed is being piled in the yards waiting the time for the fluming operatiors to commence. During the past few weeks repairmen have been working on the mill 'here and new boilers and other equipment has been added to the planing mill and box factory which will start operation about August 1st.

The Sanger plant will give employment to a large number of men and when everything is running there will be a thousand men on the company's payroll.

Lol Angetcr Bartlett Btdg. San Francbco Balforn Bldg.

The reason that many dealers stocft exclusioelg ilc

Dry Saginaw Special Stars

Ttrey Are Not Cooked to Death

They Land Many a Cornpetitive Job

!& We believe them to be the best premium dry Star shipped into this State.

They are 6-2-16"-99% Vertical Grain with nothing narrower than 3".

They are repressed before loading and arrive at your yard in a neat, clean, compact condition that appeals to your buyer.and is exceedingly attractive.

There is less loss to the dealer in broken bundles, arid to the user in inferior stoeh than in any Star Shingle we know.

They do not cup, curl, twist, check and split in the yard and

They ^A,re Not Cooked to Death

with the idea of the profit being in the "underweight."

The Big Redwood Trip

The morning of July 18, was the starting of the retail lumber dealers of the Sacramento Valley, San Joaquin Valley, and Central California Lum,berm,en's Clubs, together with their families and friends, frorn their respective localities by automobile, on their trip to the Redwood Region of Humboldt County as the guests of the California Redwood, Association. According to schedule, the ertire party arrived at the popular Pop McCrea Resort shortly after noon, where they enjoyed an excellent chicken luncheon. After luncheon, the entire party left for Willits over the scenic Redwood Highway, where t'hey arrived at 4:3O p. m. Here the party was met by Paul S. Foster and W. H. Foster, Of the Northwestern Redwood Company, who escorted the party through the planing mill and their yard, where ar inspection was'made of the lumber stocks at their Willit plant. In the evening, dancing was enjoyed in the lob;by of the Williis Hotel,.with nrusic furnished by a local oi.chestra. Tuesday morning, found the party journying northward agai:r through the picturesque C,oast Range Mountains of Mendocino County, arriving at Richardson Grove about noon, to enjoy a chicken luncheon under the Giant Redrvoods as the :girests of the California Redwood Association. Tuesday afternoon brought the party irto Humboldt County, and a beautiful fifty mile drive through the wonderful stands of virgin Redwood timber. About 5;SO p. m. the party arrived at their destination, Eureka, wrirere they were tret by the various large gatherings of reipresentatives of the various Redwood manufacturers of Humboldt County. Wednesday morning, the visiting lumbermen inspected the rnills of the Holm,es-Eureka, Little Siver, Dolbeer-C.arsor, J. R. Hanify, and Hammond Lumber Company mills, where they got a close up view of the industry, from the sawing of the large redwood logs to the finished product. An inspection'was also,made of the shed and yard stocks at the various plants visited. fn the afternoon, the Jim Farley Redwood Special was Chartered, and the lumbermen made dhe trip to the Freshwater Logging Camp of The,Pacific Lumber Company, where they had

their first view of redwood logging on a giganrtic scale by electricity. Felling of the larger redwoods was also watched with much irterest; and an inspection of the camp and living quarters of the men was also made. The visiting ladies, who did not wish to inspect the mill and logging opentions, .had an interesting automobile trip driving around Eureka and the surrounding country; there were about twenty ladies who m,ade dhe :automobile 'trip, with Mrs. Fred Holmes, Mrs. T. W. Hind, and Mrs. Percy Bur:rs acting'as hosts. Luncheon was served for the ladies at the Arcada Flotel, Arcada. On Wednesday evening, a dinner dan,ce and business ,session was held in the main dining room of the Eureka Inn, as gues'ts of the Califorria Redwood Association. H. W. Cole, of the Little River Redwood Lumber Company, Crannall, gave an excellent address of welcome to the visitors and also acted as master of ceremonies during the evening. R. F. Wells, of Turlock, President of the Central California Lumbermenrs CIub and Manager of the West Turlock Mill ard Lum,ber Co., responded and expressed his appreciation and thanks to the Redwood Association and the lum'bermen of Humboldt County for their wonderful hospitality and for t'he great time enjoyed by all. T. W. Hind, of the HolmesEureka Lumber Company, Eureka, spoke on "Redwood from the Manufacturers Standpoint." Mr. Hind confined his remarks to the Coast Redwoods and discu,ssed the geographical distribution and physical characteristi,cs of this species. He spoke on Redwood logging conditions and high costs of the various operations in felling; peeling the logs; extinguishing fires; sawing the logs; loading on cars; and the transportation of the logs over the mountain grades to the mills. He also com{pared ,the logging and manufacturing conditions of Douglas Fir with Redwood. In referring to the Red,wood manufacturers service to the retail lumber dealer; he stated that the retailer was always certain of his source of supply; they were sure of getting the proper grades; and that their product was not subject to sudden price fluctuations. Mr. Hind advised that for the past ten years, the members of the Redwood Asso-

(Continued on page 71)

Our products are all made from the softest and lightest white pine in the American continent-weighs only 2000 lbs. to the 10ffi feetbetter than the famous old Michigan cork pipe.

A Powerful Presentation

b A. 7. RUSSELL, President Santa Fe Lumber Co.

To the writer, the most interesting features of "100 Per Cent MACHINE STAINED SHINGLES," are dhe following:

First: The strong probability through this medium of interesting the dealers and the public in the use of "better shingles."

Second: The wonderful opportunity for the live distributor of building materials to sell service and satisfaction at a profit to himself and at the same time encourage the building of better homes, both in design, appearance and perrnanency.

Considering the first, it is quite needless, we are sure, to argue the desirability of the shingle roof. We believe you are convinced of its superiority in every respect, even outside of the fact that wood naturally has an appeal to every one as a building material and particularly so to the lumber merchant.

There is, however, quite a grea,g deal to say about the grade and the thickness of the majority'of shingles used on roofs in California.

Personally, the writer considers a GZ-L6 inch Star Cedar Shingle immeasurably superior to any patent roofing, but there are other Cedar Shingles of a 'heavier nature and a better grade that merit attention.

Only in California and Texas are GZ Stars considered as Standard for roof construction ,on residences. It is a humiliating thing to confess dhat the average retailer in California is quite ignorant of the better grades, their cost per unit, cgst based on exposure to the weather, their size, grade specifications and the use for which they are best adapted.

It should be noted however, that this is not by tany means the fault of the retailer; rather that of the manufacturer and the wholesaler. The former has been content to execute simply the order at hand. The latter is, as a rule,'no better posted than the retailer. Neither the manufacturer nor the ldholesaler has made any attempt to inform the distributor, vy'ho sells the goods to the ultimate consumer, what the user can get for his'money in the way of wooden roof covering and what is 'best suited to his needs, nor to point out the truest economy.

A shingled house, both roof and side walls, is the best and the cheapest in the world, in the writer's estimation.

Paper napkins are cheaper than linen, but hardly as servicable or as econom.ical over a period of years.

When the dealer sells a home-owner a shingle roof he is selling service. When the retailer sells, or advertises, patent roofing, he is boosting for the plumber, the hardware store, the general merchandise fellow and the second hand yard, to say nothing of the mail order houses, all of whom sell some sort of patent roofing, while shingles are sold only to the lumber trade and stocked <inly by the lumber yards.

Whether "100 Per Cent MACHINE STAINED SHINGLES' come generally into vogue or not, they will have s€rved a great purpose, if they arouse a demand for a strict-

ly clear, vertical grain, heavy butted shingle, on residences, whether maihine or brush stained.

Every effort to "outlaw" shingles has had its inception in the use of thin, slash grained shingles, which have perhaps cupped, curled or split, allowing a collection of dirt, leaves and dust to accumulate between and under the shingles all oX which is claimed to be morer or less of a fire risk.

The heavy butted, vertical Shingle lays flat and is fire resistant.

Creosote machine staining aids very materially in producing a flat, even roof that is still more resistant to lire and exceedingly so to rot.

As an example of what the retailer can accomplish with heavier,.vertical grain shingles, in other words, "better shingles."

Last Novem'ber a lumber yard in Sacramento purchased from us a carload of 3-2-18 inch Special Shingles, l0O per cent vertical, 100 per cent clear. The architects and the builders in Sacramento have been so impressed with the effects possible with these, both on sidewalls and roofs, dhat this yard is ,now on their fourth car, while one of the other yards in Sacramento has felt the demand and has stocked 4-2---20 inch Specials in the same grade.

So far as we are aware, no general advertising has been done. 'fhese high grade shingles have simply sold themselves. It is of further interest to note that a few days ago we received an inquiry from a small town north of Sacramento covering 75M--2O inch Specials, lfndoubtedly this order comes from the satisfaction experienced by users ir Sacramento and we feel that this last sale will lead to a further demand for "better shingles."

A home with shingle sidewalls is cool in summer, easily heated in winter; takes very little trim when erected and no upkeep to speak of ; it is many times better than a stucco house and costs very much less; it is cheaper than a rustic sidewall and we believe, better.

Another example of the great econo,my and desirability of "better shingles."

Trvelve years ago the writer built a home in Oakland. The roof is covered with redwood shingles, has been stained four or five times, and needs it again. If this had been machine stained, we are confident one brush staining, since construction, would have been sufficient, but for the moment, we are on the subject of "better shingles."

The sidewalls 'are 5-2 fu-18 inch Perfectio:r Cedars. These have never been stained, painted or treated, simply allowed to weather and are in as good shape now as the day they were mailed on.

Consider the difference in upkeep during the twelve yiars, as compared to rustic sidewalls or sidewalls o{ any other material. l-he writer is convinced that the retailer is doing the buyer no service in selling him the cheapest home that can be built. Further. that neither in initial nor in final cost. is the builder receiving the most for his money in the ordinary cheap construction, such as is .prevalen't in many parts of California.

To the retail lumbermen of this State, belongs the credit for the great and marked improvement in the design and (Continued on Page 73)

(Continued from Page 68) ciation bdhered strictly to the above distinct services to ahe retail dealer, and ihe retailer when buying Redwood lumber was not speculating in an unknown commodity. J. M. Shepard, of Friend and Terry Lumber Company, Sacramento, and S. P. Ross, of the Central Lumber Company, Hanford, members of the Sacramento Valley and San Joa- quin Valley Lumbermen Clubs, discussed "Redwood from the Retailers Standpoint." R. F. Hammatt, San Francisco, Secretary-Manager of the California Redwood Association, talked on the "Position of the Redwood Association." Mr. Hammatt spoke on the Association service to the retail dealer and also referred to the reforestation and conservation work carried on by the association. He stated that the function of the association was to serve the entire industry, both the retail lumberman and the manufacturer. R. A. Hiscox, San Francisco, President oi the Western States Lumber Co., talked on "Redwood from the Wholesalers Stairdpoint." IIe mentioned the good effects to both the retail dealer and the wholesaler resulting from the stabilization of market prices and also gave an interesting talk on the demand for Redwood lumber in'the San Francisco market, during his long experience in the fetail lumber business in the Bay District. Prof. Woodbridge Metcalf, of the UniVersity bf California, gave an instiirctive discussion on Redwood, and spoke in detail of the Forest Nurseries at the Pacific Lumber Company, Scotia, and at the Union Lumber Co., Fort Bragg. He then referred to the work being carried on at the lJniversity by the Forestry Division. Thursday, found the large m,ill and plant of the Pacific Lumber Co. at Scotia, the objective of the party. Representatives of the Pacific Lumber Co., conducted the various groups through the mill, p,laning mill, loading sheds, and remanufacturing plant. The party was the guests of the company at a:splendid luncheon, after which, H. E. Crawford, vice-president and general manager, welcomed the visitors to Scotia and expressed his wish that they would all, collectively or individually, return again soon. After three rousing cheers for Mr. Crawford and the Pacific Lumber Company, the party inspected some lumber produced from second growth Redwood and the company's forest nursery. Percy Brown's mill and plant were inspected later in the afternoon, after which, the party continued their journey south to spend the night at Garberville, and in cabins at Richardson's Grove under the giant Redwoods. Friday morning, found the party homeward bound, planning to reach their respective destinations Friday and Saturday evening. The plans for this enjoyable and instructive weeks trip were under the supervision of R. F. Hammatt, of San Franclsco, secretary,manager ot the California Redwood Association. Among those who

GOT BACK AT HIM

A city man wrote to his brother in the country:

"Thursday we auto'd out to the Country Club where we golfed until dark. Then we motored to the beach for the week end."

His brother on the farm wrote back:

"Yesterday we buggied to town and base-balled all the afternoon. Then we went to Ned's and pokered until morning. Then we muled out to the cornfield and gee-hawed until sun down. Then we suppered and then we piped for a while.

made the Redwood !.!p *9I9: W. F. Baird, UrhFr,$tlg", Pine Co., Madera; Mis. W. F. Baird; E. D. White;nd Vrs._E. D. White, Oakland; O. H. Miller, Krox Lumber Co- Sacramento; Mrs. O. H. Miller; J. H. Shepard, Friend *-Tg..ty Lumber Co., Sacramento; Mrs. J. H. Shepard; F. W. -Burgess, IJnion Lumber Co., San Francisco; R.' E. Caldwell, Little River Redwood Lumber Co., San Francisco; Chas. Shacer, Citizens Lumber Co., Kingsbury; Grant Wills, Centnal Lumber Co.. Gilroy: Mrs.- Grahl Wills; R. F. Hammatt, secretary-manager'of the California Redwood Association, San Francisco; Frank Mulgrew, California Redwood Association, San Francisco; W. I. Hutchinson, U. S. Forest Service, San Francisco; Dan E. Eymann, Western Lumber Co., Reedley; Mrs. Dan E. Eymann 4. J. W_.del,_ Western Lumbei Co., Reedley; Mrs. A P.,Wedel; S. P. Ross, Centrral Lumber Co., Hanford; Stl l.P. Rggs; B.R. Duval, Ripon Lumber Co., Riponi P. T. Burns, Moron Lumber Co., Bakersfield; W. R. Spald- ing and Ray Clotfelter, W. R. Spaulding LumberCo., Visalia; Roy B. Burnett, Burnett Lumber Co., Tulare; Frark Jaclcson; Henry Dassen; G. H. Young, California Door Co., Folsom; Mrs. G. H. Young; W. W. Boyd and Mrs. W. W. Boyd, Venice Hills; Mead Clark, Mead Clark Lumber Co., Santa Rosa; Mrs. Mead Clark; Charles E. Dobie, San Francisco; Jim Farley, Pacific Lumber Co., San Francisco; Geo. 'Weir, Coos Bay Lumber Co., San Francisco; Chas. R. Fulweider, The Bulletin, San Francisco; Fredrie W. Ganzert, The Chronicle, San Francisco; C. H. Cutter, Cutter Mill & Lumber Co., Sacramento; Mrs. C. H. Cutter and Miss Cara-May Cutter; J. C. Carley and Mrs. J. C. Carley, Sacramento; J. A. McWatters, Califor:ria & Oregon Lumber Co., Stockton; Mrs. J. A. McWatters; Fred Holmes, Holmes-Eureka Lumber Co., San Francisco; Mrs. Fred Holmes; L. Bonestel, Peoples Lumber Co., Ventura; Mrs. L. Bonestel; W. G. Schoneman, Citizens Lumber Co., Selma; Walter Baker, Hendrickson Lumber Co., San Francisco; Miss Marcel Wrabeck, Sacramento; H. C. Kofoid, Kofoid Lumber Co., Caruthers; Mrs. H. C. Kofoid ; J. F. Wright, Brey-Wright Lumber Co., Porterville; Mrs. J. F. Wright and Miss Marjorie Elizabeth Wright; Miss Eaglesone; L. H. Goddard, Hendrickson Lumber Co., San Frarcisco ; Mrs. L. H. Goddard; Miss Rita Booker, San Francisco; R. F. Wells, 'West Turlock Mill & Lumber Co., Turlock; Mrs. R. F. Wells; A. E. Johnson, Laton Lumber Co., Laton; Mrs. A. E. Johnson and Miss fone Johnson; Lloyd Ifarris, Holmes-Eureka Lumber Co., San Francisco; Mrs. Lloyd Harris; R. A. Hiscox, Western States Lumber Co., San Francisco; R. Hamilton, Pacific Lumber Co., San Francisco; and J. E. M,artin, The California Lumber MerChant. San Francisco.

After that we stair-cased up to our room and bed-steaded until the clock fived."

There is no sign of salesmanship in quotinq a man on a bill of materials that you knew nothing aFout until he approached you with. it.

"';,'tn *,:i,

A Year Ago Today-

We adopted a slogan, and on this anniversary of the slogal, winich comes appropriately on the birthday of the California Lumber Merchant, we want to rlpeat that today we mean the five words, that have been conspicuous in each of our advertisements, just as sincerely as the day they were first written.

"Your Service Is Our Pleasure"

Is the phrase and we want it to be one full of meaning. By the main. tenance of Quality, a strict adherence to Business Ethics, a real desjre to Servre, based on a fair Price for our product we hope thirt some day You, as our customer, will add to the slogan that

"Our Service Is Your Pleasure"

And when that day comes our efiorts will indeed be fully rewarded. In the meantime our polity will continue to be one of cutting nothing but the 6rst timber the Noithwest produces, manufacturing it with the best equipment and the most skilful workmen that money can secure' and-backing a pro' i"", it "" Lade with a sincere desire to gerve you in such a way that our ef' forts will increase your pleasure and satisfaction in doing business.

Since 1889

"WOCO"

Doors and Panels

The Standard of Quality

The

Robert S. Osgood Lor Angelec l6th & Long Beach

L. T. Woodaon

San Francirco

112 Market Street

Oregon Pine"'

Whe."h*"*" 9sgood Co.

(Continued froni Page 70) appearance of the homes of California. Through their Service Departments and their Plan Books, they have raised the home to a high level, but they can do still ,more along these lines and add econon:ly and durability.

The shoes that cost $3.@ per pa,ir and are worn and shabby in two mont'hs, may be "cheaper" than the $5.00 pair that are still in good shape in six months, but they are not as economical.

Moreover, it is questionable whether the shingle sidewall house is more expensive even in first cost and we are taking the iiberty of enclosing some comparative data which may however, require changes for your locality.

More particularly as to "100 Per Cent MACHINE STAINED SHINGLES.

The approximate cost in San Francisco of brush staining shingles with two coats of best Green Creosote Stain is

$4.50 per square; any other shade $5.15.

Your retail sales price would proba,bly run $4.50 per t'housand more for machine stained shingles to $5.00 than for unstained.

What then is your advantage shingles ?

It is four-fold as compared to gain:

1. A profit on the shingles.

2.. A profit on the stain.

Practically all of the Eastern yaids are noui. carryi:rg machine stained s'hingles as a regular line, and the nu,mber of "repeat" orders being received is proof of their success.

It is our earnest be[efi that all up-to-date retail lumber yards will within a short time, stock machine stained shingles.

The following is some interesting data and comparative costs of sidewall construction. These figures cannot, of course, be construed, as applying to every locality. The experience and knowledge of the dealer will necessitate some changes in units, which can easily be made, brit these figures are wrrthy of careful consideration.

FOLLOWING COMPARISONS ARE RELATIVE ONT,Y AND ARE ONLY A BASIS FROM WHICH CHANGES TO SUIT LOCAL CONDITIONS CAN BE MADE. PRICES ARE BASED ON 43c LUMBER RATE AND 49c SHINGLE RATE.

Arm 10x10 Rustic, Outside Walls No Sheathing

Just a'shell-rustic nailed on studding with building paper between-hot in summer-cold and expensive to heat in

winter-a makeshift at the best. stained ITEM machine

selling unstained, {or you

3. A profit on the labor applying the stain.

And last but not least, an incalculable profit in having delivered service, satisfaction and the most for the least, to your customer.

What are the advantages to the user and buyer of "100 Per Cent MACHINE STAINED SHINGLES" over brusrh (or mop) stained shingles?

Quality of Stain

Some cheap stain retails from 75c to $1.50 per gallon. This is manifestly an inferior brand, usually of a kerosene base, which is in no way a color carrier and absolutely not a preservative. Even if a good quality stain is purchased, painters, to lighten application, add coal ,oil as a dryer or thinner, thus destroying the value of the stain but unquestionably making it spread easier.

Application,of Stain

Brush staining covers less tha,n one-third of the shingle, only the exposed portion; does not protect where protection is required and does not retain its lustre for more than one or two years.

Rot starts with fungi wihich has its inception thru dampness and the lack of air circulation.

Machine staining covers all the shingle, particularly under the lap and next to the sheathing. Moisture, or the lack of it, ,may cause a roof to shrink, swell or warp. Creosote machine staining keeps out practically all moisture so that shrinkage, cupping, curling, checking and splitting are practically eliminated.

Machine stained shingles are pliable, lay flat and make a finer appearance than any brttsh stained job can possibly do. They do not split as easily in nailing and tihus do away with lost time and waste. When they are on the roof, the job is complete; no waiting for painter, no smearing up of trim or sid,ewalls. Labor is scarce and becoming more so. Machine stained shingles save one operation and incidental time.

We have said little in regard to the appearance of a roof laid with machine stained shingles but it is in every way a great i,mprovement over brush staining, the lustre, brilliancy and tone being retained much longer than oil any brush stained job.

ITEMS

PERFECTIONS, STRICTLY CLEAR, VERTICAL, FREE FROM SAP ..IOO PER CENT MACHINE STAINED"

ITEMTS-I to 5. as above 5.74

18 in.-52'l "100 per cent tions 46 M @ 16.35 ... M;;i,i;; stained" Perfec, 7.52

Labor applying shingles 81/z in. to weather ("40 per cent added to cost, on shingles) r 3.60 i-.-"_.

Total ...116.86

24 in.-4-2 ROYALS, STRICTLY CLEAR VERTrcAL, FREE FROM SAP "10O 70 MACHINE STAINED"

ITEMS-I to 5, as above

24 in.-4-2 "100 per cent Machine Stained Royals" 27 M @ 34.n ., 9.34

Labor applying shingles Ill in. to the weathei (40 per cent Profit added to cost, on shingles) .,. 3.25

Total ..:.;.....;i....;. ....1833

Wholesaler to Dealer Service

We hear a great deal about the service the wholesaler can give to the dealer.

The foltowing is a statement made by a well known Chicago wholesaler, and published in "T'he Wholesale Lumberman," the bulletin of the A. W. L. A., that contains sorne very good thoughts on the subject. It was ma'de by

Frank H. Burnaby, of Chicago:

"In our business relations with the lumber dealer we consider promptness and care in the handling of inquiries and correspondence extremely important, and, when his orders are received, regardless of cost to us, we see that he gets at least thq kind of lumber and the kind of service we had led him to expect.

"After the dealer's order is loaded, if he wants the shipments traced, we actually trace them, and keep him posted as to their whereabouts until they reach their destination.

"If trouble develops account of quality or quantity, we

(Continued from Page 3O)

Industrial Exposition, the Boot'h was visited by thousands of interested home builders-where, in addition to the model homes with floor plans, they were privileged to inspect and study photographic plans of all late home building ideas and souvenirs in the form of an ajttractive illus-

do not "pass the buck" to the manufacturer who loaded the car, but work on the theory that the dealer should look to us and to us only, for a proper fulfitrlment of our contract, and a fair settlement is made with all possible speed consistent with proper respect for the interests of all parties concerned.

"We adhere strictly to established customs or trade ethics, leaning strong'ly to the idea thati the retail yard, for numefous good reasons, should enjoy even less competition from wholesalers or manufacturers than now exists.

"We do not try to do a greater volume of business than we can handle in a proper tnanner, an'd do not allow our operations to become so large that we cannot give to all transactions the carefu.l attention of the heads of our 6rm, and we try to let all our business friends lrrow wle ere sincerely anxious to make our dealings pleasant and profitable to them."

trated l2-page bungalow book were given to each interested prospect.

Altogether this was one of the best creative publicity sturits any building material merchant could possibly conceive of ind one which any dealer can adopt with assurance t,hat it will reward him handsomely for the necessary investment required to put it over.

Progress in the American Hardwood

W'hen E. E. Taenzer established the American Hard-wood company in Los Angeles eight years ago be brought with him a generation of experience in the hardwood business in Memphis and other Southern producing centers, besides two wide-awake and energetic sons who have helped him to built up a wonderfully successful institution.

Although a comparatively jroung man, Mr. Taenzer is one of the pioneer hardwood operators in the South; he was one of. the organizers and one of the leading spirits in the National Hardwood Lumber association several decades agq as well as one of the prime movers in the National Hardwood Export Association.

When he came to Los Angeles in 1915 he had visions of living a life of contented retirement. He organized the American Hardwood Company with the view of giving his .capable and ambitious sons-C. R. ("Bob") and E. Itn -a good; running start in business, but almost from' the outset the new institution made such demands upon his time thaa he ,iras been, and is today, probably the most active factor in the enterprise.

It took only four years for the new institution to outgrow its ,original quarters at Fourteenth and Alameda streets, and in 1919 the ,move was made to the present modern plant, yard and office on East Fifteenth street, just east of Alameda.

What a visitor sees in going to the American Hardwood Company's plant is not only one of the rnost efficient organizations in California but one of the most modern yards ,and one of the best assortments of hardwood and soft pine

stojks carried by aly single institution in the country.

The big dry shed has been the model for many similar storage sheds built in other parts of the country. 'Itis 24,3 feet long, with concrete flooi, is open at both ends and has convenient bins running from the first floor level to the roof, so stock can be quickly loaded and unloaded. Nothing but thoroughly dried lumber is carried in this shed. It is here that most of the pick-up orders are filled:

And the Taenzers pride themselves in the dispatch that they_ give th,ese casual orders-orders that are picked up by the customers' own trucks and carried away practically at the same time the order is placed.

It is nothing uncommon for a driver to leave the American shed with a truck-load of lumber in fifteen minutes after the order is entered in the office. There is no lost motion and consequently no delay.

Besides the big stocks in the storage sheds, a large volume of lumber is carried in the yard subject to air-drying. But the company also has arrangements for kiln-diying such of its stock that requires that process.

An aggregate of 2,000,00O feet of well selected stocks is carried in yard and shed constantly; at certain times the volume runs considerably higher than this. All species of hardwood are handled, besides an assortm,ent of white and sugar pine and spruce.

'

The motto of the organization, "No order too large; no order too small, to be properly _executed," seems to be well exemplified in all its activities and doubtless has been one of the foundation stones upon which the success of the enterprise has been achieved.

Sell More HARDWOOD FililSH

Think it

It is easier to row a boat with the stream going your way. Today there is a tendency to Build Better Homes. One indication of this is the lncreasing popularity of HARDWOOD INTERIOR FINISH.

NOW is the time to think, talk, advertise and SELL more Hardwood Interior Finish. Show prospective builders that it means but a few hundred feet of Hardwood to 6nish the main foors of a home, and the cost but little more than soft woods.

The undersigned lumber 6rms are cooperating in an effort to Help All Lumber Dealers and Planing Mills in thisterritoryto sell MORE Hardwood finish.

A word from you to your patrons-a bit of advertising in your local paper, will find response in greater sales. Try it.

We are maintaining a Hardwoods Exhibit on the 6th floor of the Metropolitan Building for the benefit of builders, lumber dealers and others who rnay contemplate building. Take your clients and customers there to see the exhibit. It will aid them in determining what kinds of Hardwoods they want.

E. J. Stanton & Son

C.'W. Bohnhoff

Calif. Panel & Veneer Co.

Western Hardw'd Lbr. Co.

American Hardwtd Co.

\ry'. E. Cooper Lbr. Co.

Los Angeles, California

Novel and Successful Advertising Stunt of Santa Cruz Retailer

tured by the company; another wallboard and its uses ; another showed the character of the trees they get their lumber from. Every visitor was given a numbered slip, giving him a chance in a drawing for a beautiful cedar chest, manufactured in the firm's own mill, which was given away at the close of the celebration.

In addition they gave away hundreds of smaller presents and souvenirs to t'he visitors, many ironing boards, cedar glove boxes, biscuit boards, redwood plaques made by cutting a Redwood log abont 6 inches around at an angle of 75 degrees, making a very attractive souvenir. These were run through the sander and then varnished, and a photo pasted on. They rlso gave away gladiola bulbs and coat hangers. In front of the olfice there were green and red fires burning at night, and the Redwood trail was lined with red, white and blue lights. Every machine in the mill was in operatior while the visitors were calling.

WOOD BROS. BOOTH AT BUSINESS SHOW

A most satisfactory and successful advertising stunt was "pulled" in May by a California retail lumber dealer that the other live merchants of the state will undoubtedly be interested in. Most lumber merchants want to know "What sort of publicity pays best for the lumber dealer ?" and this is one good answer to the question.

The retailer in this case is Wood Bros. Co., of Santa Craz. The merchants on their side of town give a special celebration during May every year. The business houses open to the public, specially decorated, etc., there is plenty of entertainment provided, r.ro goods are sold, but interesting souvenirs are given away. The grocery and dry goods stores distribute souvenirs and samples, but at first it seemed difficult for a retailer of lumber to enter into the spirit of the thing practically. Wood Bros. Co., solvecl the problem for themselves, and made a tremendous hit with the recent affair.

They built a Redwood trail from the public street to the entrance of their very beautiful office (which has been pictured in these columns before). Then the trail zigzagged, from the back of the office to their mill. The trail was ten feet wide and eight feet high, and.completely surrounded with Redwood boughs. Along this trail there were special booths arranged. One booth displayed millwork manufac-

The affair kept open two nights. Besides the Cedar Chest they gave away a Redwod Taboret, made in their own mill, on a guessing contest. The contest was to guess the number bf rings in a Redwood butt cut which they had on display, and which was 7 feet across.

One of the pictures shown herewith, is one of the booths, the other is the display window in the office of the Wood Bros. Company, showirg the display at the time of this celebration. They keep this window trimmed interestingly at all times, and change it frequently to give it variety.

They express themselves as tremendously pleased with tire success of their effort to attra,ct the public to their place of business, and undoubtedly made one of the best exhibits in the entire affair.

There isn't a merchant in any line of business in your community yho should not be actively engaged in promoting the building of homes.

Weaver Roof Co. Celebrates Anniversary

Saturday of last week was the fourteenth anniversary of. the inception of the Weaver Roof Company, and td mark the occasion the founder of the ,business, Sylvester L. Weaver, and his associates enjoyed a dinner and entertainment at the Elk's Club.

As Master of Cere'monies and Toastmaster, Mr. Weaver was afforded an opportunity to warmly welcome his coworkers with a talk in which co-operation was the dominant theme.

There was a lively dis,cussion of the plans for the expaesion of the Company's business so ,that all concerned could carry on with the firm conviction that the 'Weaver Roof

Company is destined to hold its place in the vanguard of Los Angeles industries, serving the entire Pacific Coast of North and South America, and its increasing trade 'overSEAS.

Speeches in connection with the progrels of the business were made by Wm. Fletcher, Production Manager of the Weaver Roof Company's plant, as well as Mr. C. H. Benton,of San Diego; W. B. Koehler; H.F. Boesche;'Wm. Gaston and Robert Pompey. Quite a few of the assembled diners were with the company the first day it started busi:1ess.

Entertainers draw:n from various theaters provided diversion during the dinner and the evening.

Larsest Car of Stained Shingles Ever Shipped

It is hardly surprising to filnd folks reaching out alreadl' f,or stained shingle records, although the stained shingle game is yet very new.

It is hardly less surprising to find Gus Russell, and Jach Ferger, and Bill Williams doing the claiming.

Anyway, here is the first "claim" made on these stainged shingles. You will note a picture' of a big automobile car, herewith. It was sold by Gus Russell, Santa

Fe Lumber Co., San Francisco, to Jack Ferger, Swastika Lumber Co., Fresno, and stained and shipped by J. S. "Bill" Williams, of the Williams Stained Shingle Company, Vancouver, Washington.

It contained enough "Color Thatch" One Hundred Percent Machine Stained Shingles to cover @,4t3 square feet of area.

Looks like Jack Ferger is going to put a glossy finish on a lot of roofs in his beloved Fresno this season.

Cancellations

b E. E. WHITE, Folsom, California Secretaryt Sacramento Valley Lumberrnens Club

The subject of Cancelling Orders was brought up recently in a small gathering of retailers and the interesting fact brought out during the discussion dras, that every man present had had numerous experiences and was curious to know what the other fellow would do in a like situation.

This subject was discussed quite freely during and right after the recent war and while the Talk has subsided, the Practice of canceling orders arnd the non-delivery on a rising market it still prevalent.

Just this week a certain dealer canceled four cars of material for the following reasons: one car of sheathing

I wonder what the dealer would have done who refused to arccep,t the car because it was a week overdue, had it been nine months overdue which was the age of a delivery we just received, and we are still looking for two cars that are now eight months.past due.

A car of clears we had ordered on a rising mirket during 1919 advanced $3O.00 per'M ft. ancl t'hen slid below the purchasing price before delivery. I{ere the dealer is injured.

was surfaced to 3/+" while 13-16" surfacing dered, one car of the same material was not ers expectations, one car of rough clear was

'

.had been orup to the dealrejected as he claimed it to be air dried when kil,n dried was ordered a'nd the fourth car was refused because it was delivered a week later than promised.

Three of the above cars were taken.into a conrpetitors yard at an unsolicited reduction under the market, on account of the rejection, a:rd proved to be generally a nice lot of lumber and it would seem that the manufacturer or wholesaler in this instance, had a grievience.

There are instances without nttmber where both the rnanufacturer, wholesaler and retailer are taking advantage of one another, all for the reason of a {ew dollars, ignoring prirnciple and reputation, getting rvhile the getting is good and forgetting, leaving the matter of principle out of it intirely. that conditions can change and even reverse over' night.

I believe the remedy, for these clespicable practices. is continual hammering at the offenders thru clubs, associations and lumber journalg, appealirg eventually to their sense of justice and princiPle.

An occasional editorial by a poJtular lumber journal with a fearless policy such as the California l-umber Merchant should be a big help'in correcting this evil.

Hardwoods oF Quality AND Variety

We can ehip you straight or mixed carr of tfre materials lirted here. You can put many necessitiee in a single car. We manufachrre all thie stocl( ourselye!. You know the quality of *drkaruat hardwoodc. Pricec or inforrnation gladly furniehed.

'

Home Owning Contest Enthused California School Children

The California Lumber Merchant believes sincerely in the_ value of the publicity to be had by reaching the ,sc'hool children with home building and.home owning-philosophy, and is always delighted to see our lumber frienos take ailvantage of their opportunities and privileges in this directron.

The Ward Lumber Companv operates a retail lumber yard at Ripon, California, of which M. M. Daubin is the manager. Mr. Daubin recently initiated a movement aiming to secure the cooperation of the Ripon High School students, and at the same time instill into the people of the city through tjheir children, the idea of the importance of home owning. So he offered for his firm a silver trophy cup for the beJt essay to be written'by one of the niio-t High School tpupils during the year on the subject, "Home Building." The name of the winnqr was engraved on the cup, and a great deal of interest was awakened, and the scholars strove earnestly to win it.

Mr. Daubin writes tLat this cqntest attracted unusual interest among the children and the townspeople gener-

creased a hundred fold by green velvety lawns and beautiful flowers, trees, and shrubbery. Nothing adds so much to the cheerful attractiveness of your home as a garden. Work dqne in it is lifted to a cieliglht and ploasu-re. A home su-rrounded by a fresh green lawn and cheered by the songs of the birds that gather there is 'a pleasure to live in. It reflects an air of comfort and hospitllity to all who see _it. A garden is truly the keeper of home happiness.

"Such happiness is rarely found by the renter. -Because he cannot remain to profit by his investments he does not plant a garden and consequently cannot expelience t'he pride and elation of the home owner and beautifier.

"The renter does not consider it to his advantage to care c-onscientiously for the property of other people. Neifher does he take the same interest in the communitv in which he lives, and of which he is not a part. He ,pioduces, in fact, a positivelv detrim.ental effect upon it, because of what he takes away without ever building it up or partrctpattng rn rts enterprrses.

"A lhome can always 'be afforded' because it is a sound

ally, and made very fine publicity indeed for the Ward Lumber Company. The trophy for the trest essay was 4warded .the other day to one of the senior girls, Miss Olive Obert. The following is the essay that won the contest:

HOME BUILDING

"Home is where love and happiness reign supremewhere loyalty and com.munity pride are formed-where poets and patriots are inspired-where the nation is born. Home is the place where time passes gently, leaving behind treasured memories of the hours spent there. Home is where the present is enjoyed ,to the fullest, where the future is planned, where the business of living{ is cordudTR smoothly and efficiently. ,

"However large and beautiful i dwelling ptrace may be, sentiment is lacking if the dwe{ers regard their house as merely a temporary place in rvihich to live. A 'irome brings to its occupants the pride of owneiship.

"A home, ly'hether it has a garden or not, is still a home -it is yours. But the pride of' home ownership is in-

financial investment. The home owner, by virtue of the fact that he owns his own home, acquires a reputation as a man of thrift and business sagacity. His credit grows. He achieves financial, as well as social, prestige.

1'It is very true that building a home usually calls for sacrifice-but it is worth all the ,self-denial it ever costs, and more.And, like other things, the more hardships encounterid in securing it, the dearer it becomes when it is finally attended.

"The home owner and builder p.ossesses the added pleasure that the constructive instinct craves. A great dial of the joy of o-wning a home must always come w*ith the plan- ning and the .materialization of tho:se plans. The hbmebuilder appreciates joys ihat neuer corne to the renter or e.ven owner of a'ready_-mar1l' home. He takes a loyal pride in planning and building his home to beautify tiris iom_ munity and add-to its value. The home-buildbr is given the chance to imbue his home with his own Dersonaliiv. to h-ave .exactly the things he wants in the way he wants them."

IF Y co.

Retail lumber salesmanship means your prospect the desire for a to sell him. to create building in the mind of that you want

Demanded for its gteater strength

---<nil airtight, climale-proof construction.

\ffhen it comes right down to selecting material for permanent wall linings, CompoBoard passes every test.

Thie tough, sturdy board is not injured in handling. It will not chip or crack. Pieces will not break off. It saws clean. with no frayed edges. This easily handled, 4-footwide board saves considerable time in building.

In the 6nal tests of long use, Compo-Board is unequalled. It resists the bangs and knocks of furniture. It keeps out the dampnesq and gives better protection against heat and cold than a plaster wall a foot thick. Does not shrink, warp or buckle.

Unlimited Decorative Pocsibilities

Compo-Board takes any decorallsn-1a'6ll paper, burlap, cloth, paint or kalsomine. Panel strips may be used but are not required. Compo-Board Filler is specia,Ily prepared to fill the joints and nail heads, leaving a smooth, flat wall.

The Boand with the Biggest Market

No other wall board made has the combineil features of greater strength. resistance to moisture and protection from heat and cold. Sell thc wallboard that fills ALL of these demands- the wood core wall boaril, Made and sold for 30 yearE.

Large Complete stocks always on hand.

Write today for sample, merchandising plans and full information.

The Compo Board Co.

Fecific Com'l l\frrchourc, 923 E. 3rd St., Lor Angclcr Wholcralc Only

Frctort rnd Mrin "OfiEcc Minncrpolie, Minn.

Hardwoods Ready for Quick Shipment

PLAIN WHITE OAK

4/4 FAS,8 to 16' . .3 carr

PLAIN RED OAK

4/4' FAS,8 to 16' .1 car 4/4" FAS, 8x1O' .1 car

FAS,lg & 20' ..1 car

PLAIN RED GUM 4/4" FAS ....3 cars

No. 1 Com. & Sel. .1O

PLAIN SAP GUM 4/4" No. I Com. & Sel. Bright Dried .. .2 cars

3/4" FAS, Bright Dried ./" ar

FAS, Bright Dried . .1

No. 1 Com. & Sel. Bright Dri€d... .5

No. 2

BRIGHT DRIED mGanr DRIED BRIGHT

Telegraph and mail inquiries solicited. Can wire car numbers if in a rush.

oAKDAIT, L(XrUttANA

Ifte IV0OD CORE WALI B0ARD

When the Master Preached on the Hills of GaIiIeeOur California REDITOOD Trees lVere Standing

And when homes built of other woods have decayed, been torn down, and forgotten, Redwood homes will stand like new.

California Leading Hoo-Hoo State

California, during the tu'elve months that The California Lumber Merchant has been in existance, continues to lead the country as the most enthusiastic and the most progressive Hoo-Hoo State. Wherever Hoo-Hoo get together in the country now, someone points to California as THE shining example of what this great fraternal lumber order, properly used, can do for an industry.

And the point is well made, for undoubtedly the lumbermen of California themselves can hardly appreciate to the fullest degree of fact how much Hoo-Hoo has done for the industry in this state in the promotion of closer relationship, better understanding, more goodwill, and more cooperation in business. It is a fact that needs no documentary evidence, that there is far more social life in the lumber industry here than in any other state or district, and unquestionably Hoo-Hoo has been the foundation stone of this situation. In no other lumber district do the lumbermen see each other one fourth as often or as pleasureably as they do in California. There is no part or parcel of California that has not its lumber organizations, and all of them ,meet frequently and pleasantly, in social as well as business affairs.

During the past twelve months there have been mariy successful Concatenations in the state, the following being the list, as taken from our columns, showing the number of candidates initiated:

San Francisco, 2 Con-Cats, initiated, 12 at one, and l5 at the next.

San Diego initiated 16.

Laguna Beach broke the record with 50 initiated.

Los Angeles initiated 3O.

Santa Barbara initiated 14.

Fresno initiated 8.

Anaheim initiated 11.

That makes a total of 156 members that have been initiated into the Order since July first, 19221 Many reinstatements have been ,made during that time, of course, so that the inciease in Hoo-Hoo number in California has been very considerable. The rules are strictly enforced in the accepting of members, and California can be very proud indeed, not only of the number of new members the order has secured, but at the splendid QUALITY ,of the new membership.

The big thing that makes Hoo-Hoo go so strong in California, however, is not so much the ,5gsssssful Concatenations, as the successful 'meetings at which there are no initiations. The biggest and best thought in Hoo-Hoo

today is the fraternal meeting of men in all departments of the industry, even when there is no initiating to do.

In the past year the Los Angeles Hoo-Hoo District weekly lu;rcheons on Thursday have'deueloped wonderfully. They meet at lZ:15 Thursday after.noon at the City Club, lunch together, and enjoy an interesting prograrnl until 1 :30. David Woodhead inaugurated this luncheon club when he was S:rark of the Los Angeles district, and it has been splendidly carried lorward by his successof,, Curtis Williams, and Hoo-Hoo is certainly at high tide in the Los Angeles district. It must be understood that while Los Angeles Hoo-Hoo only had one Con-Cat right in the city in the list shown above, they conducted the meetings at Santa Barbara and Laguna Beach, and assisted at Anaheim.

There is one new and splendidly enthusiastic member of the Hoo-Hoo District family in California this year, {he Orange County District, which came in with a rush, and is nearly 100 percent strong in Orange County already. l4ury Orange County men went into the order at Laguna last summer, and so much enthusiasm was created thaf they organized their olvn district, elected their own officers, have had some very interesting meetings, and one very fine Con-Cat. \ i. R. Whitson, of Santa Anna is Snark of that district, and he is aided and abetted by one of the most active and powerful members of the Order in the State, W. G. Larrick, of Santa Ana, who is Scrivenoter for the district, and such a Hoo-Hoo as you only occasionally meet. The new district is strictly a peach.

',fhe Bay District has had a fine year, and Hoo-Hoo enthusiasm runs high in San Francisco. Henry F. Faull is Snark and a splendid one.

Fred Hamilton, Snark, at San Diego, is the sort of an officer who should go down into Hoo-Hoo histor;r. They still have their plendid weekly luncheons every 'Wednesday-they started the Hoo-Hoo weekly luncheon busines in this Order-and every meeting they pull off, and every Con-Cat they take a hand in, is done in an artistic and outof-the-ordinary way that stamps it regular.

There are too many live and active and enthusiastic members in the state to try to mention them alt.

C. D. LeMaster, Supreme Senior Hoo-H.oo, oversees the Hoo-Hoo destinies of the three states of California, Nevada, and Arizona, and his district, by reason of the tremendous impetus of California, lead,s the entire nation. Mr. LeMaster is one of the most powerful and tireless workers in the whole Order of Hoo-Hoo, and T.ire California Lumber Merchant confidently expects to see the Order reward him in the future for his ,magnificent work, by making him Snark of the lJniverse.

Don't Dromise Giving a little more than you more than your are sure you can deliver. contract is fine publicity.

Wonderful New Mill at Fresno

By MR. T2HN P. HEMPHILL Asst. Gen. Mgr. Ma:dera Sugar Pine Co. Before the San Joaquin Valley Lumbermen's Association

I have been asked to tell you something concerning our new plant at Fresno. Am sure that those who know Mr. E. H. Cox, and I recognize many of his friends here, will appreciate what is mea.nt when I say that thd Supr Pi:re Lumber Co.'s plant is a reflection of his personality. It is said that all big businesses are a reflection of the personality of some big n-ran. In my opinion, the Fresno plant is a reflection of Mr. Cox' personality.

Not so very long ago, Mr. Cox was successful in acquiring not only the White & Friant timber holdings, but considerable government timber adjacent threreto. Have no hesitancy whatever in saying that the body of timber which now constitutes the sugar Pine Lumber Co.'s holdings i-" the finest body of Pine timber that ever grew anywhere. It is'comprised largely of Sugar Pine, and in all there is in the neighborhood of three billion feet. Cutting 'at the -rate of one hundred million fee,t per year, this stand will last for thirty years, and at the end of this time, other govg-rqment timber adjacent thereto w,ill undoubtedly still be available. Those of us who are here, therefore, need feel no concern whatever about lumber being available to us from the Sugar Pine Lumber Co.'s plant so long as we are engaged in the lumber business.

It will probably be of still further interest to some of you to know that the White & Friant timber was first acquired by an eastern man, named Thomas Friant, who had as his partner a man named White, whose son Stewart Edward White, popular writer of lumber jack stories, is perhaps better known than he. White & Friant 'in coming west sought out the very best timber at that time available, their idea being to provide an operation in this section after their eastern timber holdings were cut off. Those for whose future they planned did not take to their line of endeavor and so the tim er has stood untouched over a long period of years-Mr. Friant being now well past eiglity years of age. When the character of our operation was described to him by Mr. Cox and myself long since, he placed his hand upon my shoulder and said rather sadly, but not without enthusiasm, "Young man, I envy.you,-you are to be ofiorded an opportunity to live my dream. It is perhaps well, however, that the task has passed into younger hands."

Having acquired so magnificient a body of timber, Mr' Cox' next thought was to build a plant whiCn was thoroughly modern and up-to-date in every particular. Those of you who know him are acquaintbd with his thoroughness and orderly method of procedure in all matters' In searching about for a sawmill engineer, he was fortunate in securing the services of Mr. F. W. Horstkotte of Spokane' I feel quite safe in saying that Mr. Horstkotte, although still a young man, has had to do with the building of m'ore sawmills than any other man in the United States' His father was engaged in this work before him, so that it is a

case of a tra4e havi.ng passed over into a second genera- tion. iVIr. Horstkotte had the {urther advantage, or being associated lor many years with a very well known sawmill construction engineer named Wilkinson, to whose business he succeeded at the time of the latttr's death. Not wislhing to draw solely upon Mr. Horstkotte's experience in the matter of sawm,ill building, Mr. Cox arranged that Mr. Horstkotte should take an extended trip, which included all the large soft pine lumbering operations on this coast. The speaker, who has been with Mr. Cox since 1910 and who is more or less versed in Mr. Cox' policies and methods of manufacture, was asked to accompany Mr. Horstkotte on this trip. Together we went from plant to plant, studying the general layout, the machinery in use, and the lu'mber handling methods followed, reporting to Mr. Cox fully as we went. In all, fifteen large plants were covered in detail. At the corclusion of this trip, which lasted nearly two monihs, a report was made up for Mr. Cox, in which were made recommendations covering plant installations in detail. Mr. Cox, who has always been a keen observer and who has had over thirty-five years experience in the lumber business, after calling into consultation, many of the superintendents in his employ, made such changes as to him appeared beneficial. The plant as it stands, therefore, represents the very best thought of Mr. Cox, of whose success I need not speak, and of Mr. Horstkotte, generally conceded to be the best sawmill engineer available anywhere.

The sawmill is wfhat is known as a four band mill. It is electrically driven throug'irout and will have a capacity of six hundred thousand feet per day. We expect to prG duce with this mill one hundred million feet annually. The balance of the plant is designed to take care of an output of this size, and the general layout is w,ithout egception the finest and best to be found anywhere on this coast. The yard, for example, is eighty acres in extent and designed in such a way as to assure the very best drying cond;itions possible. T,ire storage sheds, of which there are four, will house better than ten million feet of lumber, and forty carloads of lumben per day can easily be loaded out over the loading platform.

A talk upon the Fresno plant would not be confplete without directing attention to the railroad which has been cornstructed to serve the mill. Those who are pell acquainted with Mr. Cox know that he started out in life as a brakeman on a train. In aranging to build his railroad and in selecting his equipment, Mr. Cox planned every bit as carefully as in the construction of iris plant. Mr. T. O. Russell, well known to most of you, was selected as Chief Engineer. I am pleased to see that he is present because he is much better acquainted with railroad m'atters than L ' \{r. Russell will tell you about this phase of our work.

Editor's Note :

Mr. Russell's speech uill appear )n o bter i sue.

The Westward-Ho of the Lumber,Industry :';:

a By W'{ LL,,1CE- iffu TCH"I N I ON A ssistant District faiitttrl.Ui'ited S tates Farest Seraice

Ever since the Pilgrim Fathers first set foot on the coast of New England, the lumber industry has beer maiching steadily westward. For nearlv three hupdred years- the ax ancl the saw have marked the outposts of our nationhl prosperity. And today the virgin forests of America,'the grandest forests the r,vorld h.as ever known, are rttbking their last stancl, along the shores of the Pacific,'aga.iiinstlthe onslaught of modern civilization.

Our-forefathers literally'irew-ed their way: into'=thdie Urited States, for the first lumbering was aigtig the b.o'rder of the Atlantic, fronr Maine southward to the Virginia Colonies. But in those earlv davs steam ancl electricitv';nd modern appliances *"re trni.nown, a,nd it was nilt untjl'the middle of the last century that the lumber industry gbt un-

As the pine forests oi the more densely-po,pulated Fastern coast regiors began to dwindle, the center of production .moved onward to the hardwood forests of the Appalachians and dhe white pine stands of the Lake States. These in turn ga\re way before the ring of the ax and the swish of the saw, and a new migration began to the vast long-leaf pineries of the South. Now four-fifths of the original Southern pine forests have been depleted, and the tide of the industry has carried the lumbermen to the Inland Empire o{ the Rockies and the rugged mountain chains of the Cascadg, Sierra Nevada and Coast Ranges of the Pacific.

With each of these westward "treks," the distarnce between the centers of population and lumber production has steadily increased. At the present time nearly half of all the lumber produqed in this country is consumed in the states north of Tennessee and east of Iowa, while over 50 per cent of our remaining virgin {orests are located in Califonnia, Oregon and Washington. Heretofore the average lumber haul to t'he great centers of population has been from 500 to 1000 miles, but from now on a large amount of the supply u'ill have to be carried from 2000 to 3000 miles to market, either by rail or by sea through the Panama Canal. This means a tremendous increase in transportation costs alone, amounting, in the case of Pacific Coast timber shipped to New York, to something over $20 per thousand feet, as against a cost of from $1 to $3 iin the heydey of plentiful Flastern lumber and cheap water traffic.

To the lumberman figures usually speak louder than words, and especially is this true in setting forth t'he spectacular ,migration of his own industry from East to West. In the Government records of 1850 we find that New York State held first place with $13,126,759 worth of lumber produced, while California ranked twentieth with $959,485 ; Oregon with $1,355,5@ stood in tenth place, and Washington was only an "also-ran." But how markedly different are the figures tor l92ol California (including Nevada) ranks fifth with $60,459,480 worth of lumber produced; Washington first with $190,778,250; Oregon third with $121,07,500, and New York, once the leading State, classed among "others." Figures on board feet production tell a like story; and today the Pacific Coast states furnish ap-

proximately one-third of the total lumber cut of the nation. ' Even more significant' is the fact that in the 1920 timber census, with ile single exception of New York, all the states showing an increase in lumber outptit were west of the Great PIains.

Never in thri historv of this countrv have there been such marked clranges in logging cbnditions as i,n the last shift of the lumbering industry from 'the South to the West. In the Soiitherf and Lalie States, with their wide expanses of level or rolling topography; exploitation wast com'parative11' easy.'i3itt'west of the "Big Muddy" an entirely differ' ent charaii?i of couirtry' was encountered, and many rnew problEms of logging and- transportafion' had to be solved. So it is thai even at oieseht there are vast bodies of timber''in these':regio.t. *tii.t are practically inaccessible on account of the rugged mountains'and the heavy expenditures required to exploit them.

The. factor'bf ownership also has a very important bearing on the problem. Seventy-nine per'cent of all the timberland in the United States is privately-ownedj and these holdings contain appioximately 7A per cent of the .entire national supply. IVIost of the lumber that'iras been cut in the E,ast, together with that which is still standing, is privately owned. In the West, however, only 63 per ient of the timber is in the hands of private individuals or companies; the remainder belonging to the federal government, the states or municipalities. Thirty-six per cent'of it is found within the Nalional Forests. - Private holdings are also conce,ntrated to a marked degree.

But with all the great {orest resources of the West that have been thrown open to the markets of the world; with all the up-to-clate methods of centralized management and production, and all the human ingenuity that has been brought to bear on this great industry, the lumber production of the United States has steadily declined. 'The average rate of this reduction in the last thirteen years has been two per cent per year, and this in face of the fact that the population of our country has increased l5 per cent in the last decade. Today there exists an unsatisfied demand for construction never before equaled in any period of our history. The invention of substitutes is peihaps one reason for the decreasing use of wood, but a more important reason is the increasing cost of lumber to the consumer.

By and large, the annu'al consumption of any commodity is a fair'measure of its abundance, and a falling off in its use inclicates arn added economic burden. If a thing is plentiful, generally large numbers of people use it; if it is costly. its use is restricted. In the case of lumber we find that in lX)7 every man, woman and child in the country usecl on an everage 500 board feet of lumber per year. I; 1920 the per capita consumption was 316 feet, a decline of 37 per cent in 13 years. Canada and the United States, because of their vast forest possessions, are the greatest wood users in the world. Then come Sweden, Russia, Germany and France in the order named, the last two se-

(Continued on Page 95)

Marvelous Growth of the Stra Hardwood Company

STRABLE HARDWOOD COMPANY was started by tl.re present Presiclent of the company, G. H. Brolr4n, in 1907 with one car of tsirch Lumber as an cipening stock. Several changes were macle in tl.re firm up to 1916 u'ihen the present company was organizecl.

Since reorganizatioir, the STRABLII HARDWOOD COMPANY has grorvn rapidly, extendir.rg the territ'ory coverecl to irrclrrcle Nevada, Utah, Idaho, Washington ancl Oregon.

Warehouses are so situated that stoclt can be shipllecl or received clirectly by two transcontinerrtal railroacls ancl by I'l'ater. A short haul gii'es acccss to one other transcontinenta,l railroad and several coa stu'ise ship lines' as well as Local railroacls both steant attd electric.

Situated in Oaklancl on the mainlaud sicle of t'ire ba1'. they are more accessible to the interior ancl with splendid shipping facilities are iu a trosition to give prontpt set-vice.

The organiz-atiot't rvhich has lreen graclttally lluilt up fi'or-n

a iorce of three pe,ople in l%J7 to a loyal. efficient group of workers, consisting of fifty-two men and women, most of whom have been with the firm for. a number of years and th,oroughly unclerstand their work.

This organization is thoroughly imbued with the idea of Service from the President down to the humblest worker and the managenent is thoroughly convinced that the endeavor to serve acceptably has been one of the most important reasons ior the growth of the business.

In addition to the stock handlecl through the several rvarehouses, large volttme of sales are macle each year for shipment in carload lots direct to the purchaser from the rnills in the llast. Northern Harclu'oocls and their prorlucts coming fr,om the Strable Lumber & Salt Company, Saginaw, N{ichigan. ar-rd Southern Hardu'oods from tl-re Naihville Hardrvood I"looring Company, Nashi'ille, Tenn.' with whom the S'I'RABLE HARD\V()OD COMI'ANY is af6liated.

Retail Distribution

By BEN W. REED Manager Lumber z{ssociation of San Francisco

The Lumber Association of San Francisco extends its heartiest congratulations to the California Lumber Merchant at this time of its birthday anniversary with the additional best wishes for its continued prosperity.

'Underlying the success' of any enterprise must be the fresent'and permanent belief in the mind of the directing individirals that the venture will be a success. From the reliant tone of the editorials of vour Tack Dionne-and from' the wide awake policy o{ -his sipporters it is at ijnce ' apparent that the suciess of the CALIFORNIA LUX,IBER MERCHANT is assured.

I{ we have any th6ught to convey in your.valuable,publication, it is along theSe very'fines.. A LUMBER ASSOCIATION cannot function successfully or permanertly unless there is behind it that definite'and inherent belief that it will GO. Too many Associations are founded on talk, conventions, and conferences-they all fail unless there is the dynamic {orce of certain individuals behind themcalled hard work. A set of By Laws-a nice office-a pleasant sm'ile-all appear in the organization of any fly-by-night promotion scheme. An association must actually do work then dues will take care of themselves.

1'he RETAII- LUMBER ASSOCIATION game is comparatively new-it will grow only by intelligent effort of those who have sufficient belief in their own LUMBER

BUSINESS to realize that there must be a united effort to secure for the LUMBER DISTRIBUTOR. who is the RETAILER. a definite policy as to buying and selling.

"FROM.THE X'IILL 'fO THE CONSUMER" is a SearsRoebuck joke still taken seriously by many RETAIL LUMBER DEALERS. If you want to buy a head of lettuce and are asked by your vegetable man to. purchase an onion and a bunch of radishes at t'he same time in' order that he may sell the lettuce a little cheaper-you laugh at l-rinr. Still the"RETAIf ER worries about a transit car that an occasional customer' buvs from a wholesaler or brokdr which contains one item wanted and four items which he does not require.

The manu{acturer has developed his operation to a fine point in labor- saving machinery, utilization of warste and conservation of timber. -fhere he stops unless he wants to put in line yarcls-and that's the RETAILER'S game. The oroblem of DISTRIBUTION OF LUMBER to the ultimite collsumer is a business in itself and if the manufacturer wants to distribute he must enter a new fieldthat of the IIETAtrLER.

In California the ticle of increasing immigration spells direct necessity for RETAIL DISTRIBUTION OF LUMBER. It is a confidence in this {uture development that must mean Success for the RETAILER and the ASSOCIATION which he builds.

STEAMERS .CLAREMONT" .SAN DTEGO'.soLANO'. (AV.ALON" "HARTv/OOD' "WILLAPA" {QUINAULT" .ROBT. JOHNSON".PoINTLoMA'' SCHOONER .UNDAUNTED'

curing the bulk of their supply from rria.n-made {orests. Behind these trail Ergland and Japan-lumber-importing nations. But the most startling fact is that if the per capi- ta consumption of this country continues to decline as it has done in the past, by 1930 we shall be classed below Russia.

Timber is one of the greatest essentials of our national life. In peace or war it is the measure of success or failure. We shall always have timber in our markets, but if the price is beyond the pocketbooks of the average citizen, what good will it be to us ? The end of our great virgir forest resources is all too clearly to be seen, and the pi,nch for lumber will be upon us before new forests can be grown. Forest culture in the United States is bound to come-in fact, it is inevitable. The history of every great nation the world has ever known is proof of this assertion. But our forests will not be a great naaural resource left to grow haphazard. They will be handled as a crop; cared for ard cut at regular intervals---not mined and exhausted like coal or iron. It will be a large task-this growing of wood to supply our nation, but we shall do it in true American fashion, and the lumber industry will have a large part in its accomplishment.

. MUCH ENJOYMENT

"Ilave been a subscriber of the California Lumber Merchant for a little while and always read it from cover to cover with much enjoyment.', Chas. F. Y*d, Western States Lumbcr Co. San Francisco.

CALIFORNIA & OREGON LUMBER COMPANY OPENS LOS ANGELES OFFICE

IVIr. R. R. Pattison, formerly manager of the San Francisco office of the California & Oregon Lumber Company, has been put in charge of the newly opened office ai 401 Van Nuys Bldg., I-os Angeles

Mr. M. J. Bymes will be in charge of the San Francisco office.

This company has just recently purchased the North Bend Mill & 'Iimber Company, at North Bend Oregon. They handle the cut of the National Mill & Lumber C-ompany, Hoquiam Washington, as well as that of the Stout Lumber Company at North Bend.

Mr. Pattison announces that their present location is temporary, that they will move into larger and permanent quarters as soon as same can be located.

OWENS PARKS LUMBER COMPANY BOOKS LARGE MILL WORK CONTRACT

One of the largest mill work orders to be let in Southern California for some time has just been awarded the Owens P4.r I umber Company of Los Angeles.

The Mercantile Arcade, one of the largest business blocks to be built in Los Angeles, is to be finished entirelv in figured gum. T'he order for this trim, together with the order for all the sash and door work, is understood to have been in the neighborhood of a half million doltars. The Owens Parks Lumber Companv will furnish all of this material.

H. V. BERCKES APPOINTED SECRETARY SOUTH. ERN PINE ASSOCIATION

At the lest directors meeting of the Southern pine As_ sociation, Mr. H. V, Berckes w"as elected to the position of see.etary-manager, succeeding the late J. E. Rhodes.

Mr. Berckes has been connected with the Southern pine ASsociation staff almost since its organization in tgiS, he has been Assistant Secretary since 1919. -- -:' '--

a

customer so.

Schumacher Wall Board In One Job Five Hundred Thousand Feet of

It is natural that the Schumacher Wall Board Company, of Los Angeles, should be elated. They ARE. They sold 500,000 feet of their plaster board to the builders of the great Motion Picture Exposition, which oPens July first in Exposition Park, Los Angeles, and this tremendous mass of material is being used for constructing practically every booth, building, tower, sign, etc., in the Park for that famous event. Even the towers, 85 feet in height, are being built from this material.

It will appear to the casual observation of those who enter that the entire proposition is built of stucco, for that is the outward finish that is being given this big order of board. It is all being nailed on 4 foot centers without any - backirg, showling t?re strength of the board, and the confidehce that is being reposed in it by the 'builders of the Exposition.

.{n army of workmen has-been busy. for weeks erecting

and constructing the buildings in the park, and on account of the speed and ease with which Schumacher Wall Board buildings can be built, the work has gone forward with startlirg speed, and buildings have sprung up like magic, and are completed in what seems like an impossible space of time. The joints of the board are cleverly sealed giving the one-piece wall effect, and 'making them look like'solid stucco walls. '

Thus is shown again the versatility of Schumacher Wall Board. Of course, the lumber folks know that it is used for permanent construction of the most expensive sort, big ho*"r, business buildings, stores, apartments, and offices beirg built with this matefial every day in all parts of California.

When, the big show opens on July second, one of the greatest demonstrations of the modern use of Wall Board will be there in the shape of practically every building in the Exposition.

Fun, Facts and Filosophy

We've read long I beasts

By hunters wise led,

But all of them a ame compared To deuces w they're wild.

/TRY ONE { s;;'

Itlay bring an ioryfi in, StHolro'.it"."rKou,.

- WEREIADEALER

I would parnt .my name on the fences, I would picture my goods on fhe sheds, I would send my' cards to ttrgl"brides-to-be, And call on the newlvrved

I would make a list of grandads, hers too, And the dear old Of preac'hers and. pa ers and workmen and women. The poor and the And I'd deluge all rvith letters, Explaining their of ME.

I would p my store as a bit of the town in it should see. That ev

And when arrived I'd extend the glad hand, The

THE DUSTY ROAD

By John Masefield

DLn"g a heap about the what an' why, Can't say's I ever knowed. Heaven to me's a fair blue stretch of sky, Earth's jest a dusty road.

nE"l,g,':'j#T:l:; ili,l.r'' nor rvhat tn..y^y/

Dunno 'bout God-He's jest the noddin' star Atop the sandy hill.

Dunno bout Life-it's jest a tramp alone From wakin'-tinte to doss.

Dunno bout Deat'ir-it's jest a quiet stone All over-gray wi' moss.

An'where I live, an'why the old w,orld spins, Are things I never knowed; M.y mark's the gypsy fires, the lonely inns, An' jest the dusty road.

With. so fearty a greeting that after the meeting vv rLrl s(} Ecarry greetlng. th They'd buy all theil goods at my store. A

SOME SORT OF BUILDING

A retailing, lumbering guy, Could not sell fe 2 n1i5s1-Oh MvA roof for his head

So the dealer-Tis said Put a shanty over his eye.

THOMAS DRIER ON HOME

"I like to think that.our house is just as holy as anv church.

"The churih is alive one day in the week for a few hours.

1'A home is alive seven days and nights.

"People go_ t9 church to pray. Li homes, people live and express their thoughts and ideals in w,ords and works.

!'The home test of a person's religion is much harder than the church test.

'-'In the home, each of us serves as a oriest.

"Learn how people live in their homes, and you will finci out quickly what sort of God they worship in iheir hearts."

PALATE TICKLER

The followihg is the menu offergd at the recent meetino of the Coast Counties Lumbermens-Club, at Santa Crui.-- If tired of the same old line of food, you might suggest this to your wife as. a change INSIDE FINISH

NO. I PINE KNOTS NO. 3 REDWOOD KNOTS \\THITEWASH THICKENED \\TITH SAWDUST VENEER PANELS

PINE SAP SAUCE CREOSOTED DEEP SEA PILE h3s10s

BIG TREE STENOGRAPHER, MITRED CORNERS SAPLING TIPS, LINSEED OIL EDGINGS, TRIMMINGS AND SWEEPINGS

ASPHALTUM FROZEN DAINTIES

ASSORTED SHAKES AND SHINGLES

BLOCK ROOF PAINT' CARTAGE

The older I grou, the lirmer becomes mg conoiction.that "mine oCIn shall comte to me." Friends and opportunities come to 'me, not because I haoe struggled hard to get them, but biro,ur" I haoe gioen much thought to preparing mgself to receioe them. Whe,n I become b.etter, better friends come. When I gioe most to the uorld, the utorld gittes most to me.

-Thomas Dreier.

Booster of Better Buildings

It would be unjust to one of the greatest home building enthusiasts on earth to publish a special issue of T&re Cali-fornia Lumber Merchant without iome recognition of the splendid and constructive work that has been done in the boosting a4<l promotior and planning of better homes in California bj, Floyd A. Dernierl of LoJ Angeles.

Mr. Dernier, as the lunrber dealers of Caiifornia all know. operates under the firm name of The Lumbermen,s Service Association, Fay Building, Los Angeles. He conducts a merchandising and publicity service for lumber merchants. He was one of the first men i:r the ,history of the business to complete and furnish a plan book serviie for retail lu.mbermen, and in the past ten years he has broadened and improved and intensified and increased this service as the expanding vision of the lumber industry justified, until today his service is looked upon as an absolutely indispensable department of the majority of the live lumber merchants of California.

It is a PIan Book Service, and it is much more than that. Mr. Dernier believes in modern merchandising melhods for lum,ber dealers as a ,sovereign remedy for all lurnber ills, a_nd h9 eats, sleeps, and dreams of plans, ideas, equipment, thoughts, suggestions, etc., that the lumber dealei,miy use to increase his service, improve his business, and thirebv sell more stock. He furnishes a wonderful equipment of plan books, which are constantly changed, modernized, and improved; he furnishes architectural service thar ts seconcl to none in the land; he furnishes a blue print service that is taken constant advantage of by scores of his subscribers: he furnishes advertising copy, cuts, mats, suggestion:s, drawings, illustrations; he furnishes sales literature, ideas, suggestions, and personal assistance; he furnishes office sales_ room equipment, photograpl,s, attractive advertising for the outside of the office. etc.

To make a long story short he has devoted his life to

furnishing the lumber merchant of California with a service that guts at his finger tips expert assisrance in equipping his sales room, advertising his wares, and selling them, all in the most attractive and approved modernized fas'hion. The fact that there are country lumber dealers in California who seldom let a day pass without ordering Dernier's blue prints and plans {or some customer, shows the practical use to which the service is put.

Floyd Dernier is an earnest, studious, devoted, and hig:h- ly intelligent servant of the retail lumber business. He believes in it, works for it, and plans constantly for its improvement. He has done much for the lumber industry 9f California-much more than the average man stops to think. He has cansed two houses to stand where none stood before, and has helped many a lumber dealer to sell building. material by interperting it into the language of a Deautrlul home.

WE HAVE ON HAND FOR IMMEDIATE SHIPMENT FROM OUR SOUTH SAN FRANCISCO YARD

35OO TONS NUMBER ONE

60 PoUND RELAYING RAIL WITH ANGLE BARS

FLOYD A. DERNIER

LETTING CAT OUT THE BAG

THE OF PLANS AND HAPPENINGS IN CALIFORNIA HOO.HOO LAN

NOVEL COCAT TO BE STAGED BY LOS ANGELES DISTRICT

The l,os Angeles District will hold the next Concatenation on the aftelnoon and evening of July 21st, Saturday.-

Through the generosity of Mi. Perry Whiting, -of The Whiting Mead Commercial Company, of Los Ang-eles,-this meeting- will be unique. Mr. Whiting lras offered Hoo-Hoo the usJ of his summer place in the hills of La Crescenta Valley.

Viiegerant Snark Curtis Williams has not completed the details"of this meeting, he states that they will .no doubt meet at noon for a picnic, have various entertainment in the afternoon and *ilt tota the initiation in the evening in a large hall that is on the ranch. Announcements will go forwird as soon as all plans are completed, and Mr' Williams has selected his committee.

Mr. H. L. Rosenberg, of T,he Hipolito Screen Company, Los Angeles is chairman of the Membership Committee, and all applications should be forwarded to him.

This Concatenation will be a special drive for the managers and owners of lumber establishments, Mr' Williams eipresses the opinion that Los Angeles will make a record this time, in bringing in a large class of executives.

tnembers anC guests display much enthusiasm over the program offered by the members in charge'of the meetings. Each Thursday a different Hoo-Hoo member acts as chairman and responsible for securing a program.

Snark Williams announces appointments for the next three meetings as follows:

July 12th-A. L. Hoover.

July 19th-J. L. Hodge.

luly 26th-4. C. Merryman, Jr.

LOS ANGELES HOO-HOO MEETTNG JUNE 21ST

By all indications the Thursday Hoo-Hoo luncheons at the City Club in Los Angeles will be well attended throughout the summer. The attendance grows, and added interest is shown by the members to thg interesting speakers that are provided by ther variotrs chairmen- appointed by Snark W-illiarns.

On June 21th about forty members and €fuests attended at the meeting and Mr. B. W. Byrne, of the 'Western Hardwood Lumber Company, Los Angeles, was the chairman.

Mr. Bvrne after attending to the order of business called on Mr. Jack Dionne, publisher of THE CALIFORNIA LUMBER I\{ERCHANT, for some riews on the market condition.

Carl C. Crow, tl-re popular Portland, Oregonian, has been appointed Vicegerent Snark of thaa Hoo-Hoo district, and iJ getting ready for a big Con-Cat in Portland for the 'i-ery neir future. Mr. Crow is one of the best known lumbermen in Portland, is Secretary-Treasurer of The Portland Lumbermen's Clttb, and publisher of Crow's Pacific Coast Lumber Index.

VICEGERANT APPOINTS CHAIRMEN FOR LUNCHEONS AT LOS ANGELES

The regular Thursday Hoo-Hoo luncheon in Los Angele,s has increased in popularity during the last f"y months through the leadership of Vicegerant Snark Curtis Williams.

With an attendance reaching as high.as seventy at sonle of the meetings, and a probable average of about fifty, the

MOISTURE-PROOF,

CAPT. JOHN McMASTER DEAN OF RED CEDAR SHINGLE INDUSTRY VISITS LOS ANGELES

A distinguished visitor of recent days at the office of The California Lumber Merchant, is Capt. John McMaster, of Seattle, Wash., head of the John McMaster Shingle Company, and Dean ,of The Red Cedar Shingle Industry. Admittediy the oldest and most admired figure in the great 'northwestern industry, Mr. McMaster is a stalwart of ttre stalwarts. For thirty-four years consecutively he has been manufacturi:rg Red Cedar Shingles in the Seattle district, and for exactly that same number of years he has been making and preaching and advocating the use of quality shingles. He likes California very much, and the only criticism he has to utter of the Golden State is the fact that it is strongly given to the use of low grade shingles. He doesn't believe in thin shingles, and wants everyone to know it. He was one of the organizer's and the first president and new President Emeritus of the Shingle Branch of the West Coast Lumbermen's Association, and has also been President of The Ritegrade Association.

He visited his gnanddaughter in Los Angeles for two weeks, and has now returned to Seattle.

cARL c. cRow rs MADE vTcEGERENT oF poRr-

FIRE RESISTING FOR LINING WATLS AND CEILINGS STRONGER AND BETTER THAN LATH AND PLA!iTER. WILL NOT BUCKLE OR BULGE. CAN BE WALL PAPERED OVER.

Penela 4 ft. wide, 5-16 inch thick and 6 to 16 ft. Iong. Manufactured bY

MIIL & TUMBER CO. 3lt Mrrlct St., San Frencirco{t00 Sutr Fc Arc, L. A. Hfuh Strcct, Odrhnd-Kc!!. Bl4g'- Srlt Lekc - 2 Rcctor Strcct, Ncr YorL

Home Designers Show Interest In Novel Contest

At the Glendale Industrial Exposition held in that city recently, the Security Housing Corporation, a home financing company in Los Angeles staged a contest for model home plans that attracted much interest at the exposition and caused favorable comment among the other merchants of Glendale

The Security Housing Corporation conducted a booth at this show; and announced at the opening that they would award substantial prizes for the best and most practical home plans submitted, these plans to be for building to cost not over $4,500.

The Security Housing Corporation is drawing considerable interest from prospective home builders, with their publicity campaign.

At tbe Valencia Show at Anaheirn last month they installed an attractive booth in which they displayed a model of a five room stucco bungalow that had been built recently in Los Angeles. They offered a prize to the one guessing the closest the cost of this building. Several thousand guesses were registered, running from $850.00 to over $40,000.00. The winner guessed within a very few dollars of the actual figures, which were $4,060.00.

Over thirty plans were submitted in all, and the display was attractive, indeed, the manager of the exposition, Mr. H. E. Hossack, manager of the application department for this company, had these large colored drawings hung around the walls of the booth so that everyone could see the large variety of plans that can ,be used to select from when building.

The house pictured at the top of this page was the winner of the first prize. This plan was submitted by an architect living in Glendale. The other two plans received high mention in the contest, as well as thirteen others that were selected as being the best sent in.

WINNER OF FIRST PRIZE

The Los Angeles Biltmore Hotel

Here is a short story of one of the mpst wonderful hotel building jobs the country has ever known.

It is the Biltmore Flotel, in Los Angeles, California-

It is being built by The Schofield Engineering 'Cq., gsneral contractors, and is now two m,onths ahead of schedule.

The sash, doors, interior trirn, case work, and window frames for this mighty histelry was .furnished by The Owens-Parks Lumber Co., of Los Angeles, retail lumber dealers.

It is the first great building in the world to be trimrned throughout witJl P'ort Orford Cedar-that uniquE and wonderful wood. There is used in the building 350,000 fe€t of

this rnaterial. It was sold to The Owens-Parks Lumlber Company by E. J. Stanton l& Son, well knlown wholesalers of Los Angeles.

The started delivery on this job Oct. L, 1922, and the contractors went ahead of their schedule so fast that it kept these materialmen jumping sideways to furnish the stock ahead of tirne. But they did it. E. J. Stanton & Son brought the Port Orford Cedar through, and Charlie Owens milled,it and put it on the job in championship style.

There were 6,000 doors delivered by this retail firm on that job; 60 miles of. lx? panel moulding, etc.

It was ,one of the greatest jobs ever performed by lumbermen in this sountry, and was done in faultless style.

June Lftt" Golf Touranment

IAgain the golfers and would' be golfers of the lumber game in Southern California have met and fought it out.

The golf tournament and dinner dance given by Hoo-Hoo at the Brentwood Country Club, Los Angeles, on June 14th. was a brilliant and successful affair. Fifty-five of lumberdoms best golfers entered in the morning and afternoon play, competing in the 'morning in a sweepstake tournament for first and second prize {or low net and low gross, and in the afternoon the competition was divided into three divisions. Prizes were awarded for low net, low gross, and the flag play.

\4lE B.@le, of the Flammond Lurnber Company, is undoubtedly the best that has been produced, and while he was held close in the morning by three stalwart opponents who each registered an 85 against Berts 80, in fne afternoon he carried away the field with another 80, without competition. Mr. Maule was awardtdi the silver cup, donated by the Hipolito Screen and Sash Company of Los Angeles. This is .indeed a prize to be greatly desired, and must be won twice to be retained permanently. In addition to the cup,, Mr. Maule drew a sweater that was given by the Pacific Ready Cut Homes Company, of Los Angeles. fhese prizes,were awarded Mr. Maule for his low gross for the day.

Thirty prizes in all were given by various of the wholesale and retail companys, in-Los Angeles and e'lsewhere.

Fred E. Golding, won the flag tournament, and was presented with an automobile spot-light set given by the Slade l,u'mber Company. Fred carried his flag through the

SUNDAY NIGHT HOLD.UP AT WHEELER OSGOOD PLANT

Mr. D. G. McDougal, of the office staff of the Wheeler Osgood Company at Los Angeles, is $13.00 poorer than he was when he came to the of,frce one Sunday evening recently, to catch up with some work.

Mac says he w'as working away peacefully, early in the evening, ard paid very little attention when ,lre heard the door open, thinking it was the watchman. But, when he felt the end of a large gun pressed on his back, ,and heard a deep southern voice saying, "White boy, I doan want to hurt you, better stick 'em up," Mac did the only wise thing under the circum,stances, and proceeded to stick.

The big colored boy gathered $13.00 from the victims clothes, and fortu:rately decided to pass up the open safe.

eighteenth green and onto by one player,

the next fairway, beaten only

Mr.. RSrspell Postle,hw^;te,o'f-the Slade Lumber Company, Los AnlEtdffiFiied away the low net prize, a beautiful sweater given by the Woodhead Lumbei Company. Mr. Postlehwaite was runner-up. The second in this diui.iott was.wo_n by F. M. Slade; a golf bag donated by The Cali- fornia Lumber MerChant.

_ M., Jack Thomas, of the Coos Bay Lum'ber Company, Los Angeles was the rvinner without-contest or contiadiition of the pri"e for the highest score turned in. Jack shot a sn€ppy lM in the afternoon, and was awarded, the highly useful and appropriate certificate which will entitle trim tb lve lessons in goH, by the professional at the Wilshire Club. This prize was given by tirg La Brea Materials Company.

In the afternoon twenty-five ladies attended the bridle and Mah Jorgg toprnaments.' , Mrs. W. Sam,pson carriEd away first prize f.or highest score at bridge, and Mrs. L. M. Rosenberg took first at Mah Jonng. These prizes, silver g?ke trays, were donated by Mr. Gus Russell, the Shingle Sleuth, of San Frarcisco.

One hundred and forty-eight were at the dinner that evening. Mr. David Woodhead presided, as toast-master. He introduced several distinguished out-of-town visitors.

After several hours of dancing the Third Lumbermens Tournament adjourned, with com,ments from all sides on the success of the entire affair.

Arrangements were in the hands of a committee composed of : F. M. Slade, R. Postlethwaite, Will Dixon, J. E. Lloyd-Jones, Berne S. Barker, and Phil B. Hart.

EUREKA LUMBER AND PLANING MILL SUFFERS FIRE

A fire of unknown origin, destroyed practically the entire mill plant and burned some of the stock of the Eureka Lumber and Planing Mill Company, at Oaklard on the night of June 19th.

The owners of this mill, C. I. Gilbert, and F. L Parker, state that they are covered by insurance, and that they will no doubt re-build in the verv near future.

OH. THESE TELEPHONES

Now comes one Bob Osgood, Los Angeles manager for the Wheeler Osgood Company, with a report that their ghone number, along with mary others in I-os Angeles, has been changed.

If you want their Los Angeles office in a hurry, call HUMBOLDT 721K.

E. R. MAULE

THE'FUSSY H. L. ROSENBERG F. M. CONNELLY

FOURSOME" CLINT LAUGHLIN L. M. ROSENBERG

Bert Maule.

MARK LILLARD md HOWELL BAKER

Yard, Mill, Office and Road What Live California Lumbermen Are Doing

CALIFORNIA & OREGON LUMBER COMPANY ELECT OFFICERS

At the annual meeting of the stockholders of the California and Oregon Lumber Company recently held at Chicago, Illinois, the following officers were elected:

W. C. Rebenack, president.

William Carson, vice president.

Henry L. Stout, vice president and treasurer.

J. R. Lindsey, secretary.

\ /. V. Struby, assistant secretary.

The following were elected to serve on the board o'f directors of the company: Frank D. Stout, Robert S. Brookings, John S. Owen, William Carson, A. R. Owen, Henry L. Stout, Fred Nogel, Jr., and W. C. Ribenack.

General managers were named as follows:

Thom'as Cotter, Brookings mill and logging camps.

M. J. Byrnes, San Francisco yards and plants.

W. V. Struby, sales manager.

A FROST-RESISTANT EUCALYPTUS

By Geo. B. Sudworth, Washington

We have in this country about 70 to 75 species of eu,calyptus, mainly in California and Florida, and scattered somew,hat sparingly through the Gulf States. In California the tree has been established chiefly for windbreaks, shelter belts and fuel wood. None of these species appears able to survive in any but tropical or subt,ropical regions of the United States because of their inability to stand but a few degrees of frost. During Mr. Harrv D. Tiemann's trip to Australia last year he made the astounding discovery of a eucalyptus growing at elevations of from 4500 to 5000 feet, which appeared able to stand a temperature of 16 degrees Fahrenheit, or possibly as low as zero. He'obtained a small quantity of seed, w'hich will be tested out in various places. This is the first time in 50 o,r,@ years that a species of this genus has been found that gives promise of growing in low te,mp,eratures. As reported by Mr. Tiemann, it is not a large tree. It was found practically at timber line and may have acquired there 'certain frost-resistant qualities at the expense of its wood-producing nature. Iti may be able to grow at lovy'er elevations, and under better growing conCitions to p.roduce a larger amount of wood ; but this will have to be deterrnined by experiments. This species i.s known as Eucalyptus co'r'iacea alpina, and is commonly called snow grlm.

BEAUTIFUL BOOK ISSUED BY TACOMA LUMBERMENS CLUB

"Tacoma, Washington, The Lumber Capital of America" is the title of a hardsome sixty-four page, profu,sely illustrated b,ook that has just been issued by the Tacoma Iumbermens Club.

This book, dedicated "To all buyers and users of forest products," will be broadcasted throughout the country, and will, without a doubt create muc'h sentiment favorable to the lumber industry.

The volumd contains many pictures, not only of the woods and mill scenes, but also pictures showilng the business sections ,of Tacoma, scenes along the w;ater, ard many beautiful scenes in the mountains.

A story of Tacoma, entitled "In the Shelter of The Mountain," followed by othen well written articles makes this volume well worth having and preserving.

_ We quote fro'm the irntroduction by the Tacoma Lumbermens Club:

'fhe purpose of this book is to give authentic information and data about Tacoma, Washington, "The Lumber Capital of America," for the benefit of all who are interested in the purchase and,use of Pacific Northwest forest products.

It is published and sponsored by The Tacoma Lumbermeh's Club, an organization comprising the foremost lumbermen, manufacturers of lumber oroducts and loggers in T,acoma and Tacoma District, is a unit in a campaign of advertising designed to broadcast the facts concerning Tacoma's advantages as a forest pro- ducts center.

To all into whose hands this book comes we extend this_ invitation: Appl/ to us at any time, by wire, by ma.il or in person, for information about lumber in Ticoma or Tacoma District. Through our.t office you can establish immediate touch with the w,hol6 lumber industry in "The Lumber Capital of America."

SELECT COMMITTEE OF RE.FORESTRATION COMPLETES TOPR OF LAKE STATES

Washington May 25.-The S,elect Com,mittee of Reforestration, composed of Cha,irman Chas, L. McNary, Oregon; Geo. H. Moses, New Hampshire; James Cbuzens, Michigan; Duncan U. F{etcher, Florida, and pat Harrison. Mississippi, has completed its tour of the l-ake States and a{ter returning to Washington to report has disbanded for the summer.

'The committee held h_earings at Bay City, Grand Rapids, phjqago, Madison and Duluth. N{r. -McN,ary says in parf in his report : "All agree that something must be don,e in addition to that being done to save our remaining forests. Most of the citizens of the South and the Great Lakes regi'on say that adequate fire protection and lower taxes musl be important factors of the solution of th,e reforestation problem. The committee has n,o illusions-it is gathering data and seeking assistance. But let it be known, we are not going to quit learning, we are going to propose legislation a1 thi next session of Congress-legislation calculated to assisf in the repleni-shment ,of our forests and perpetuation consistent with the necessary use of forest products. We bilieve the Federal Government can be helpful. From contact rve know that State oflrcials and lumbermen are anxious to cooperate with the Government and fashion some sound, seasonable, and satisfactory legislation."

TEMPLE WILL HAVE NE\v YARD

The San Gabriel Valley Lumber Co., will open a new retail lumber yard at once in the new town of Temple, located between San Gabriel and Arcadia.

LARGE TIMBER SALE

N. J. Blagen of Portland, has recently acquired title to approximately 200,000,000 feet of white pine timber on L7,000 acres in the Feather River district, Sierra county, California. T'he purchase price, said to have been about $1,m0,000, includes a sawmill of 200,000 feet daily capacity at Calpine. The purchase was made from the Davies-Johnson Lumber Company. C. G- Blagen, son of N. J. Blagen, has been elected president of t'he new operating company and will manage the affairs of the new acquisition.

Dealer Cooperation at Anaheim

Here is a beautiful lumber display booth. But it isn't so much the ttnusual attractiveness of the booth that awakens the enahusiasm of The California Lumber Merchant in the picture, and in the activity which it illustrates, as it is a dernonstration of an admirable and most unusual sentimenf-namgly, cooperaaion between competitive lumber dealers.

They are competitors in the selling of building materials, are the Ana'heim Lumber Company, the Adams-Bowers Lumber Company, The Gibson Lumber Company, and the Gibbs Lumber Company; but in the promotion of better HOI\{E BUILDING in Anaheim they are COOPERATORS.

The booth shown in this pictrrre rvas equipped ancl clis-

played recently at the Annual \ralencia Orange Show which was staged at Anaheinr, and which was an unusually fine one this year.

Instead of getting up there to fight each other, these four progressive retail institutions equipped a single beauaiful bootl-r, and operated it to boost home building in Anaheim. Needless to say the booth attracted much attention at the Orange Show.

They also purchased {rom Floyd l)ernier a beautiful little book of home plans, which they distributed to their calers during the shou'. The names of all four firms were on the front cover of the book.

Isn't this a really splendid demonstration oI dealer cooperation toward a really great purpose-the promotion of BETTER HOME RUILDING?

LUMBERMEN'S BOOTH AT ORANGE SHOW_ANAHEIM

Heat Proof rr Cold Proof rr Sound Proof With One Material- CEL OTEX !

Celotex

is INSULATING LUMBER. It is made from bagaEEe, or cane 6bre. This fibre is felted and interlaced into a tough, rigid, board, having great structural atrength.

Scientific Construction Makes Good Buildings Better

No one today, who is interested in building a home can longer afford to ignore the value of insulation in the walls and roofs as protection against heat and cold.

The common practice of constructing buildings with ordinary wood sheathing and building paper, to ghut out heat and cold, is gradually giving way to thc use of the modern-day m61sd6l-Qelotex Insulating Lumber.

The scientific process, used in converting the canefibre, from which Celotex is made, into building lumber causes it to develop miriards of minute air celle, forming its remarkable insulating quality. Its strength as sheathing has been fully tested by leading engineers, proving that it is superior to wood sheathing when used for this purpose.

Besides replacing wood sheathing, Celotex is also a plaster base, eliminating lath, an interior, exterior finish, and sound deadener. Insulation against heat and cold is combined in all its uses. Celotex makes buildings better.

Dealers Profit

Some live and up-to-date building material dealer is going to gecure dietributor'e rights in your territory. You cannot afford to overlook this oppor- tunity. It meane money to you. For complete infrmation address: Wholesale Department, Weetern Celotex Company.

There is a use for Celotex in eaery building

INSULATING LUMBER

Pacifrc Coast Distributors

WESTERN CELOTEX COMPANY

Klickr Brotherr Corapany, San Diego, Calif.

J. D. Hrl*ad Lrurber Co., Frerno, Calif.

Horncr T. Hayward Lunber Co., Salinar' Colif.

CELOTEX DEALERS

Geo. L. Eartman Co. Los Angeles, Calif.

McCraken-Ripley Co., Portland, Oregon.

F. T. Crowe & Co., Seattle, Wash.

Harrir Bror., Bakersield, Calif.

Western Arbertor Magneria Co., San Fi'ancisco, Calif.

FLanigen Warehouse Co., Reno, Nevada.

Paint To the Lumber Dealers

A year ago we began preaching the gospel of paint handling, and paint selling, and paint merchardising to the lumber dealers of California.

Since that time we have kept right on ham,mering home the paint t'hought in every issue, because we have found through long years of watching lumber d,ealer operations that paint is unquestionably the very sideline of the retailer of lumber, one that he should handle as an adjunct of very necessary character to his business, and one that brings in excellent profit and financial satisfaction.

And the thing has worked in California, just as it has worked in other states w'here in the past, we preached the paint gospel. It was easy for the country lumber dealerand not diftrcult for the city dealer-to understand the intimate relationship between selling lumber, and shingles and other building materials, and the paint that must ne. cessarily go on MOST of those materials, in order to preserve and beautify them, and make them desired of mankind and capable of perfornring those functions for which mankind buys them.

Just a few days ago we saw a big advertisement in a Los Angeles newspaper that attracted our attention very forcefully. It was that of a big manufacturer and distributor of paint, and t'ire advertisement aimed to show the paint user n'here the products of this particula,r firm could be purchased, by displaying in bright type a list of the dealers carrying their stocks in Los Angeles territory.

There tvere thirty six retailers named in that list of agents carrying this line of paint, and of that number exactNINETEEN WERE RETAIL LUMBER DEALERS.

NINETEEN t

And we remember how short a time ago it was that the advertisements of this concern, listing their agents, showed hardly a retail lumber name. Now, more than one half of their agents in the territory sought. are lum;bermen.

Other paint firms are telling us the same thing. The di-

rect returns on our paint preachings have been interesting. Many letters have come to The California Lumber Merchant direct from retailers of lumber in California stating that they were so impressed by our paint editorial's that they were going to stock p,aint and try the paint game.

Naturally, this was music of the sWeetest and softest kind to our ears.

We believe t'hat in one year the nurtrber of lumber dealers handling paint in California has nultiplied several times over. A year ago there were \iery few lumber dealers that even thought ,about carrying paint as a building material sideline, having always left it to the hardware ancl paint store men to get all this business.

\\''e propose to keep up this good work, for the benefit of the lurnber dealers of California, driving home so far as we are able the thought that since paint and tumirer are one and inseparable, the man w'iro sells the one, should appropriately sell the other, and that he can sell both to the better advantage by selling them in concert.

Fruit Growers Supply Company

Manufacturers of California White and Sugar Pine Lumber Millr at Suranville and Hilt' Cd. I 5O,OOO,00O Feet .Annual Cepacity

B. W. ADAMS, Mgr. Salee Dept. First National Bank Bldg. - San Francicco

(Continued from Page 14)

Match Co., to inspect their yards and their mill at Sterling.

The Central California Lumbermen's Club have also showed much activity during the past year, and under the leadership of R. F. Wells, of the West Turlock Lumber & Mill Co., Turlock, have had many interesting and instructive meetings.

Among the various visiting delegations to San Francisco during the iall was the C)hio Retail Lumbermen's Association. On October 7, the visitors were guests of the California Reclwood Association at Eureka, where they inspected the mills and giant redwoods of Humboldt County. On the morning of October 8, they w€r€ guests of the San Francisco Chamber of Commer'ce, on a sight-seeing trip of the city ; they were also guests of the California Redwood Association and the California White and Sugar Pine Association at luncheon at the Whitcomb Hotel, after which an interesting business session r,l'as held.

Januarv 1 sarv the forn.r'ation of another new organization; the Hardwood Club of the San Francisco Bay District, C. H. White, W'irite Bros., San Francisco was elected president; Ir. Richards Hardwoocl Co., San Francisco, vicepresident; and Owen Gibson treasurer. The club has accomplished a great deal to-date ; among the many things, it has secured from the state harbor commission a reduction in storage toll, from 6Oc to 4Oc per thousand feet. The club meets trn'ice a month at the San Francisco Comm€rcial Club.

The Lumber Salesmen's Club of San Francisco cbsEd a successful year on November 20, the club being one year old, on rvhich clate the annual election of officers was 'held ; Richard C. Jones, Van Arsdale-Harris Lunrber Co., president; M. N. Salomon, Acme Lumber Co., vice-president; and Floyd Elliott, Cha,s. R. McCormick & Co., secretarytreasurer; were reelected for another year. During t6e winter months, the club members conducted a very succ.ess{ul bowling tournament. On May 25, some big doings were held at the Cliff IIouse, with Bill Clarkson, manager of the Sudden Lumber Co., of Redwood City, as the guest of honor. An interesting contest in which the club members participated was held during the early part of the year; the Lumber Association of San Francisco and Ben Reed, offered a prize of $50.00, to the club mem'ber selling the most original order for lumber. The prize was won by Eddie Brush of the Loop Lumber Co.

On April 23, at a big rally held under the direction of the San Francisco Chamber of Commerce, at the Merchants Exchange Building, San Francisco, in behalf of the Fresno County Raisin Growers Associationi many lumber concerns of San Francisco pledg'ed their financial assistance to this worthy cause. A. J. Russell. Santa Fe Lumlber Co., San Francisco; and Paul S. Foster, Northwestern Redwood Co., San Francisco; were menr,bers of the executive committee of the San Francisco Chamber bf Com,merce, who had charge of arranging for this successful rally.

Many thines of interest happened in "Hoo-Hoo Land" in N,orthern California. On the evening of August 15, ten kittens were initiated by the Bay District Nine. Many visitors were present, among them being Julius Sidel, Past Snark, of :St. Louis. Homer Maris Vice-gercnt gnark and his staff, fgd charge of this success{ul event. On September 10, the-. Hoo-Hoo arnnal was held at Detr'oit: C. D. I-eMaster, of Fresno, was elected Senior Hoo-Hoo. Senior Hoo-Hoo Le\{aster appointed Henry Faul, of dhe Hamm,ond Lumber Co., San Francisco, Vice-gerent snark of t'he San Francisco Bay District. for the ensuing year. On January 27, another success{ul concat was held in the San Francisco Bay pirlr;.t ; fifteen kittens were initiated and five reinstatements for membership were made. On April 28, the Bay District, staged a ;quciessful I{oo-Hoo Smoker which was largely attended. During thg past year successful eoncats have also been held at Fresno and Saclamento.

Spend 50% of Your Time Tending to Your Oun Business. Spend theOther 50% Letting the Other Fellou's Busfness Alone.

Recent happenings of note that have attracted much interest among the lum'bermen was the ,oldest Shingle contest successfully carried. on by A. J. Russell, of t'hJ Santa Fe Lumrber Co., San Francisco. Another, is the recent Redwood Trip to Humboldt County, by the mem,bers oft the Saqramento Valley, San oJaquin Vaitey, and Central California Lumbermen's Clubs, together wiih their families and friends, to inspect the mills and redw,ood forests of Humboldt County, as guests of the Califomia Redwood Associatlon.

In reviewing the happenings of the past twelve months in Northern California, rrratters of personal interest too nu_ lrerous to mention, have occurred. However, we wish to refer to one ,personal incident; the retirement of active business duties last October, of Joseph Fyfe, the venerable head of the Stockton I-umber Co. trfr. Fyie had been in the retail lumbelbusiness longer perh,aps, than any man in California. More than fifty yeais ago, he came to Stockton and became connected with the Stockton Lumber Co.. which con.cern he afterwards became executive head. Mr. Fyfe was one of _the oldedt as well as one of themost highly respecfed lumbermen in the state.

_ Rill Madill, of San Francisco, sales-rnanager of XIcKay & Co., is back at his desk again and feeling greatly imprdved after his recent illness. Bill is one of the popular'lumbermen in the San Francisco district and his manv friends are much pleased to see him back on the job again. -

WANT AD. DEPARTME,NT

NOTICE IS HEREBY GIVEN: That E. B. Harris has withdraln from the co-partnership heretofore existing between hir"ur ancl H. A. Graham under the firm of FI. A. Graham Lumber Com'pany, at Long Beach, California. That H. A. (lraham has assumed all the obligations of said firm ancl is entitled to collect all Bills Receivable. That said co-partnership rvas dissolved as of April 15th, 1923.

(Sig:ed) E. R.

HARRIS

WANTED-By o rapidl.v expar.rding retail lumber company r,vith manufacturing business in connection, l,ocated in a sea coast torvn 'w'here lir.ing conditiors are ideal, the following men:

1. Full charge lumber accountant with retail lumber experlence.

2. Assistant lumber accotlntant rvith retail lun.rber experietrce.

3. Assistant plauring mill foreman.

WOOD BROS. Co., Santa Cruz, Calif.

LUMBER_DOORS_PANEIS AND VENEERTI HARDWOOD FLOORING

JEROME G. GRIPPER

c"".,T',6T1'r" d"ftl. c". Lor Angeler porflanil

83f Sccrnity Blft.

Geo. M. Harty Lbr. & Mfg. phonc SI co' rt?t'

..I{^A.NDY ANDY'' SEIIS CEMENT

Put a "Handy Andy" cement mixer on your payroll and make cement BUYERS out of cement prospects. Your customers will buy more cement, and buy it oftener, if you have a "Handy Andy" to help them mix it. With a "Handy Andy" hand cement rnixer three men can mix and pour 20 yards of concrete in 10 hours. Weighs 135 pounds crated for ship- ment. Easy to operate, nothing to break or get out of order. Write today for exclusive right to use and sell "Handy Andy" in your town.

HANDY ANDY CEMENT MIXER Co.

A. O. HEWITT, Prcr. Terry Montena

We are A Big Or {anization of Lumber Manufacturers, ope rating under the laws of C.alifornia and furnishing workmens Compensationlnsurance only

woodworking Nlanufacturers.

REDWOOD THE HOLMES. EUREK^A'' LBR. CO.

--extends to the California Lumber Merchant on its first Birthday sincere congratulations on its first year of growth and of service, and extends the sincere hope that it may last as long as one of ourmighty Redwoods, and serve as faithfully in its appointed way. This isour birthdav wish.

SAN FRANCISCO LOS AMF.I FS

Ff Fr fl

.tsy the addition of a patented drying rack, the Pratt-Warner' disappearing Ironing Board has been given even greater utility value.

This rack is sturdyr adjustable and out of the way when not in use. It can also be used when .the ironing board is up, making a convenient place for the housewives' dish towels and cloths.

It is worth whileto note that onlv bv adding something could any pt".ii."l improvement be made in the PrattWarner Product.

In quality of workmanship and rnaterial it is the standard by which others are judged.

Sold by dealers only.

You can make a nice, substantial, clean,legitimate proft roithout inereasing lour oaerhead, and in addition render a real seruice to )0ur custonrers, by handling Pratt-Warner's built in products. Write todal for our proposition.